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		<title>The Signal</title>
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		<itunes:author>Fergus Bell, Tom Trewinnard</itunes:author>
		<itunes:subtitle/>
		<itunes:summary><![CDATA[<p>AI is already reshaping journalism. So is the creator economy. And for most organisations, the real challenge isn’t knowing that, it’s working out what to do about it.</p><br><p>The Signal&nbsp;is a weekly podcast hosted by&nbsp;Fergus Bell&nbsp;and&nbsp;Tom Trewinnard, co-founders of&nbsp;Fathm.</p><br><p>Each week, they sit down with the people building the future of media, from newsroom leaders and product teams to technologists and creators, to explore how change is actually playing out in practice.</p><br><p>The focus is simple: cut through the noise and get to what matters. That means real examples, honest conversations, and a clearer view of how AI, audience behaviour and new business models are shaping journalism today.</p><br><p>New episodes every week.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		<description><![CDATA[<p>AI is already reshaping journalism. So is the creator economy. And for most organisations, the real challenge isn’t knowing that, it’s working out what to do about it.</p><br><p>The Signal&nbsp;is a weekly podcast hosted by&nbsp;Fergus Bell&nbsp;and&nbsp;Tom Trewinnard, co-founders of&nbsp;Fathm.</p><br><p>Each week, they sit down with the people building the future of media, from newsroom leaders and product teams to technologists and creators, to explore how change is actually playing out in practice.</p><br><p>The focus is simple: cut through the noise and get to what matters. That means real examples, honest conversations, and a clearer view of how AI, audience behaviour and new business models are shaping journalism today.</p><br><p>New episodes every week.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
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			<itunes:name>Fergus Bell, Tom Trewinnard</itunes:name>
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				<title>The Signal</title>
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			<title>The Signal: Introducing Fergus and Tom</title>
			<itunes:title>The Signal: Introducing Fergus and Tom</itunes:title>
			<pubDate>Thu, 14 May 2026 04:00:00 GMT</pubDate>
			<itunes:duration>35:15</itunes:duration>
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			<itunes:subtitle>Episode 0: What is The Signal? Who is it for? Who are Tom and Fergus? These questions and more - answered.</itunes:subtitle>
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			<description><![CDATA[<p>Welcome to The Signal, hosted by Fergus Bell and Tom Trewinnard. In this full-length episode, Fergus and Tom explain who they are, walk us through their backgrounds in journalism and dig into what The Signal is about and who it's for. If you want to understand how the news is being created and distributed, how AI is - and can be - used in newsrooms, insights from media leaders and practical thinking on the future of journalism - as well as honest conversations about what’s working, and what isn’t - then subscribe and follow to stay close to The Signal.</p><p>Fergus and Tom will be here every week. Find The Signal on YouTube, Spotify, Apple and wherever you get your podcasts.</p><p>Produced by Rob Fitzpatrick</p><p>Edited by James Bullock</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Welcome to The Signal, hosted by Fergus Bell and Tom Trewinnard. In this full-length episode, Fergus and Tom explain who they are, walk us through their backgrounds in journalism and dig into what The Signal is about and who it's for. If you want to understand how the news is being created and distributed, how AI is - and can be - used in newsrooms, insights from media leaders and practical thinking on the future of journalism - as well as honest conversations about what’s working, and what isn’t - then subscribe and follow to stay close to The Signal.</p><p>Fergus and Tom will be here every week. Find The Signal on YouTube, Spotify, Apple and wherever you get your podcasts.</p><p>Produced by Rob Fitzpatrick</p><p>Edited by James Bullock</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Trailer: Welcome to The Signal</title>
			<itunes:title>Trailer: Welcome to The Signal</itunes:title>
			<pubDate>Mon, 11 May 2026 04:00:00 GMT</pubDate>
			<itunes:duration>1:16</itunes:duration>
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			<itunes:subtitle>Fergus and Tom introduce themselves and the ideas and thinking behind The Signal. </itunes:subtitle>
			<itunes:episodeType>trailer</itunes:episodeType>
			<itunes:season>1</itunes:season>
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			<description><![CDATA[<p>On this new podcast from the co-founders of <a href="fathm.co" rel="noopener noreferrer" target="_blank">fathm</a>, Fergus Bell and Tom Trewinnard explore their individual stories as journalists and newsroom innovators and explain what The Signal is for, who it's for and what sort of guest they'll be welcoming in.</p><br><p>The focus is simple: cut through the noise and get to what matters, so if you work in journalism, media, content or technology - or you’re trying to make sense of where it’s all going - this is for you. Subscribe and follow to stay close to the signal. The show launches on May 21 - find it on YouTube, Spotify, Apple and wherever you get your podcasts.</p><br><p>Produced by Rob Fitzpatrick</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>On this new podcast from the co-founders of <a href="fathm.co" rel="noopener noreferrer" target="_blank">fathm</a>, Fergus Bell and Tom Trewinnard explore their individual stories as journalists and newsroom innovators and explain what The Signal is for, who it's for and what sort of guest they'll be welcoming in.</p><br><p>The focus is simple: cut through the noise and get to what matters, so if you work in journalism, media, content or technology - or you’re trying to make sense of where it’s all going - this is for you. Subscribe and follow to stay close to the signal. The show launches on May 21 - find it on YouTube, Spotify, Apple and wherever you get your podcasts.</p><br><p>Produced by Rob Fitzpatrick</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Trailer: Welcome to The Signal podcast</title>
			<itunes:title>Trailer: Welcome to The Signal podcast</itunes:title>
			<pubDate>Thu, 07 May 2026 09:30:00 GMT</pubDate>
			<itunes:duration>0:39</itunes:duration>
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			<itunes:subtitle>Fergus Bell and Tom Trewinnard introduce their new podcast, The Signal</itunes:subtitle>
			<itunes:episodeType>bonus</itunes:episodeType>
			<itunes:season>1</itunes:season>
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			<description><![CDATA[<p>On this new podcast from the co-founders of <a href="https://open.acast.com/networks/69f1ce245531bfee78977932/shows/69f1d03a5531bfee7897f7c8/episodes/fathm.co" rel="noopener noreferrer" target="_blank">fathm</a>, Fergus Bell and Tom Trewinnard explore their individual stories as journalists and newsroom innovators and explain what The Signal is for, who it's for and what sort of guests they'll be welcoming in.</p><br><p>The focus is simple: cut through the noise and get to what matters, so if you work in journalism, media, content or technology - or you’re trying to make sense of where they're all going - this podcast is for you. Subscribe and follow to stay up to date. The Signal launches on May 21 - find it on YouTube, Spotify, Apple and wherever you get your podcasts.</p><p>Produced by Rob Fitzpatrick</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>On this new podcast from the co-founders of <a href="https://open.acast.com/networks/69f1ce245531bfee78977932/shows/69f1d03a5531bfee7897f7c8/episodes/fathm.co" rel="noopener noreferrer" target="_blank">fathm</a>, Fergus Bell and Tom Trewinnard explore their individual stories as journalists and newsroom innovators and explain what The Signal is for, who it's for and what sort of guests they'll be welcoming in.</p><br><p>The focus is simple: cut through the noise and get to what matters, so if you work in journalism, media, content or technology - or you’re trying to make sense of where they're all going - this podcast is for you. Subscribe and follow to stay up to date. The Signal launches on May 21 - find it on YouTube, Spotify, Apple and wherever you get your podcasts.</p><p>Produced by Rob Fitzpatrick</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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