60 acast.com <![CDATA[Bon Sauce - A Branding & Marketing Podcast]]> https://feeds.acast.com/public/shows/bon-sauce en Branding ,Marketing,Elliot,Eliska,Agency,Consultant Branding and Marketing Secret Sauce Join Elliot Morrow (Bon Creative) & Eliška Collier (Light Sauce Studio) as they share their branding and marketing Secret Sauce. Every two weeks, they'll break down pain-points, demystify jargon, and bring all their experience as agency owners to the table.


Bon Sauce is a Hidden Duck Studio production 𓅭

https://www.hiddenduck.studio/

Hosted on Acast. See acast.com/privacy for more information.

]]> Join Elliot Morrow (Bon Creative) & Eliška Collier (Light Sauce Studio) as they share their branding and marketing Secret Sauce. Every two weeks, they'll break down pain-points, demystify jargon, and bring all their experience as agency owners to the table.


Bon Sauce is a Hidden Duck Studio production 𓅭

https://www.hiddenduck.studio/

Hosted on Acast. See acast.com/privacy for more information.

]]> false max@hiddenduck.studio 6a0745c13fd6979bfc7f1bd9 bon-sauce episodic https://assets.pippa.io/shows/6a0745c13fd6979bfc7f1bd9/1779207564321-b53fcfb4-5f59-4b50-bd4d-3572723a505a.jpeg https://feeds.acast.com/public/shows/bon-sauce <![CDATA[Bon Sauce - A Branding & Marketing Podcast]]> 276f2360-539a-11f1-bf61-b758d4874f21 To Niche or Not to Niche: How specialised should your business be? To Niche or Not to Niche: How specialised should your business be? Wed, 01 Jul 2026 04:00:00 GMT 37:25 6a3a920d95244c4a61f86c83 false https://shows.acast.com/bon-sauce/episodes/6a3a920d95244c4a61f86c83 6a3a920d95244c4a61f86c83 6a0745c13fd6979bfc7f1bd9 full 5 “You should find your niche” Easier said than done…


Today Elliot and Eliška discuss the advice that seems to be everywhere right now, and how it could totally hamstring your business if done poorly. On the surface it seems like a good idea, but how does one go about finding a niche - how do you even define a niche in the first place?


Don’t worry, they’ve got the Secret Sauce🌶️ to help you find a niche that actually serves your strengths and leads you to more of your favourite kind of work.


If you enjoyed this episode, please leave us a review and share with a friend or colleague.

Get in touch if you have any marketing & branding questions or topics you would like us to talk about - we would love to hear from you!



Subscribe and Follow for more branding and marketing Secret Sauce 🌶️


🔗 Links



✉️ Get in touch

Elliot - Bon Creative | https://bon-creative.co.uk/

Eliška - Light Sauce Studio | https://www.lightsauce.studio/


LinkedIn

Elliot | Bon Creative

Eliška | Light Sauce Studio



Instagram

Eliška | @eliskahsk



Bon Sauce Podcast is a Hidden Duck Studio production 𓅭

https://www.hiddenduck.studio/

Hosted on Acast. See acast.com/privacy for more information.

]]> “You should find your niche” Easier said than done…


Today Elliot and Eliška discuss the advice that seems to be everywhere right now, and how it could totally hamstring your business if done poorly. On the surface it seems like a good idea, but how does one go about finding a niche - how do you even define a niche in the first place?


Don’t worry, they’ve got the Secret Sauce🌶️ to help you find a niche that actually serves your strengths and leads you to more of your favourite kind of work.


If you enjoyed this episode, please leave us a review and share with a friend or colleague.

Get in touch if you have any marketing & branding questions or topics you would like us to talk about - we would love to hear from you!



Subscribe and Follow for more branding and marketing Secret Sauce 🌶️


🔗 Links



✉️ Get in touch

Elliot - Bon Creative | https://bon-creative.co.uk/

Eliška - Light Sauce Studio | https://www.lightsauce.studio/


LinkedIn

Elliot | Bon Creative

Eliška | Light Sauce Studio



Instagram

Eliška | @eliskahsk



Bon Sauce Podcast is a Hidden Duck Studio production 𓅭

https://www.hiddenduck.studio/

Hosted on Acast. See acast.com/privacy for more information.

]]> Death to the moodboard: Why does all branding and marketing look the same? Death to the moodboard: Why does all branding and marketing look the same? Wed, 17 Jun 2026 04:00:00 GMT 35:12 6a314f24101389aa3d3e2516 false https://shows.acast.com/bon-sauce/episodes/6a314f24101389aa3d3e2516 6a314f24101389aa3d3e2516 6a0745c13fd6979bfc7f1bd9 full 4 Have you noticed that everything looks the same these days? Cafe’s all look like Brutalist galleries with pastries displayed on concrete plinths. Companies are all rebranding to bold serif typefaces with simplified logos. Even our homes are being decorated in the same style as everyone else.


Elliot and Eliška point out the likely culprit, why this trend has led to the homogenisation of taste, and why its now more crucial than ever to stand out in the sea of sameness.


At the end, they share their Secret Sauce🌶️ to seeking creative inspiration that will help you stand out from the crowd.

If you enjoyed this episode, please leave us a review and share with a friend or colleague.


Get in touch if you have any marketing & branding questions or topics you would like us to talk about - we would love to hear from you!


Subscribe and Follow for more branding and marketing Secret Sauce 🌶️


🔗 Links


✉️ Get in touch

Elliot - Bon Creative | https://bon-creative.co.uk/

Eliška - Light Sauce Studio | https://www.lightsauce.studio/


LinkedIn

Elliot | Bon Creative

Eliška | Light Sauce Studio


Instagram

Eliška | @eliskahsk



Bon Sauce Podcast is a Hidden Duck Studio production 𓅭

https://www.hiddenduck.studio/

Hosted on Acast. See acast.com/privacy for more information.

]]> Have you noticed that everything looks the same these days? Cafe’s all look like Brutalist galleries with pastries displayed on concrete plinths. Companies are all rebranding to bold serif typefaces with simplified logos. Even our homes are being decorated in the same style as everyone else.


Elliot and Eliška point out the likely culprit, why this trend has led to the homogenisation of taste, and why its now more crucial than ever to stand out in the sea of sameness.


At the end, they share their Secret Sauce🌶️ to seeking creative inspiration that will help you stand out from the crowd.

If you enjoyed this episode, please leave us a review and share with a friend or colleague.


Get in touch if you have any marketing & branding questions or topics you would like us to talk about - we would love to hear from you!


Subscribe and Follow for more branding and marketing Secret Sauce 🌶️


🔗 Links


✉️ Get in touch

Elliot - Bon Creative | https://bon-creative.co.uk/

Eliška - Light Sauce Studio | https://www.lightsauce.studio/


LinkedIn

Elliot | Bon Creative

Eliška | Light Sauce Studio


Instagram

Eliška | @eliskahsk



Bon Sauce Podcast is a Hidden Duck Studio production 𓅭

https://www.hiddenduck.studio/

Hosted on Acast. See acast.com/privacy for more information.

]]> Your leads aren’t a popularity contest: How to win better business Your leads aren’t a popularity contest: How to win better business Wed, 03 Jun 2026 03:00:00 GMT 31:02 6a1eef48a5a56cd151fc734b false https://shows.acast.com/bon-sauce/episodes/6a1eef48a5a56cd151fc734b 6a1eef48a5a56cd151fc734b 6a0745c13fd6979bfc7f1bd9 full 3 Getting new leads is the lifeblood of any business, but are they setting you up for failure? Your instinct to attract as many new clients/customers as possible might be clogging your conversion pipeline and slowly sinking your business…


Today, Elliot and Eliška share their thoughts on this pain point and share the things you can do to make sure your business is attracting the right people. If you’re constantly fielding inquiries that aren’t hitting the mark, listen out for the Secret Sauce🌶️ to getting the right kinds of leads for your business.


If you enjoyed this episode, please leave us a review and share with a friend or colleague.

Get in touch if you have any marketing & branding questions or topics you would like us to talk about - we would love to hear from you!


🔗 Links


Subscribe and Follow for more branding and marketing Secret Sauce 🌶️


✉️ Get in touch

Elliot - Bon Creative | https://bon-creative.co.uk/

Eliška - Light Sauce Studio | https://www.lightsauce.studio/


LinkedIn

Elliot | Bon Creative

Eliška | Light Sauce Studio


Instagram

Eliška | @eliskahsk



Bon Sauce Podcast is a Hidden Duck Studio production 𓅭

Hosted on Acast. See acast.com/privacy for more information.

]]> Getting new leads is the lifeblood of any business, but are they setting you up for failure? Your instinct to attract as many new clients/customers as possible might be clogging your conversion pipeline and slowly sinking your business…


Today, Elliot and Eliška share their thoughts on this pain point and share the things you can do to make sure your business is attracting the right people. If you’re constantly fielding inquiries that aren’t hitting the mark, listen out for the Secret Sauce🌶️ to getting the right kinds of leads for your business.


If you enjoyed this episode, please leave us a review and share with a friend or colleague.

Get in touch if you have any marketing & branding questions or topics you would like us to talk about - we would love to hear from you!


🔗 Links


Subscribe and Follow for more branding and marketing Secret Sauce 🌶️


✉️ Get in touch

Elliot - Bon Creative | https://bon-creative.co.uk/

Eliška - Light Sauce Studio | https://www.lightsauce.studio/


LinkedIn

Elliot | Bon Creative

Eliška | Light Sauce Studio


Instagram

Eliška | @eliskahsk



Bon Sauce Podcast is a Hidden Duck Studio production 𓅭

Hosted on Acast. See acast.com/privacy for more information.

]]> The Problem with Personas The Problem with Personas Tue, 19 May 2026 15:22:22 GMT 32:37 6a0c802e0797376c6e1052f2 false https://shows.acast.com/bon-sauce/episodes/6a0c802e0797376c6e1052f2 6a0c802e0797376c6e1052f2 6a0745c13fd6979bfc7f1bd9 full 2 Today, we’re talking about target audiences and personas: Are they really a good lens for your marketing and branding strategy?


Understanding your audience is key, but the way you go about that fact finding mission can influence how you show up for your audience, and even lead you down the wrong path if done poorly.


Elliot and Eliška share their mixed experience with personas and other tools to understand who you are serving. Stick around to the end to hear their 🌶️Secret Sauce that will help you get a better understanding of your business's audience and the best approach to using tools like personas.


If you enjoyed this episode, please leave us a review and share with a friend or colleague. Get in touch if you have any marketing & branding questions or topics you would like us to talk about - we would love to hear from you!



🔗 Links



Subscribe and Follow for more branding and marketing 🌶️Secret Sauce



✉️ Get in touch

Elliot - Bon Creative | https://bon-creative.co.uk/

Eliška - Light Sauce Studio | https://www.lightsauce.studio/


LinkedIn

Elliot | Bon Creative

Eliška | Light Sauce Studio



Instagram

Eliška | @eliskahsk




Bon Sauce Podcast is a Hidden Duck Studio production 𓅭

https://www.hiddenduck.studio/

Hosted on Acast. See acast.com/privacy for more information.

]]> Today, we’re talking about target audiences and personas: Are they really a good lens for your marketing and branding strategy?


Understanding your audience is key, but the way you go about that fact finding mission can influence how you show up for your audience, and even lead you down the wrong path if done poorly.


Elliot and Eliška share their mixed experience with personas and other tools to understand who you are serving. Stick around to the end to hear their 🌶️Secret Sauce that will help you get a better understanding of your business's audience and the best approach to using tools like personas.


If you enjoyed this episode, please leave us a review and share with a friend or colleague. Get in touch if you have any marketing & branding questions or topics you would like us to talk about - we would love to hear from you!



🔗 Links



Subscribe and Follow for more branding and marketing 🌶️Secret Sauce



✉️ Get in touch

Elliot - Bon Creative | https://bon-creative.co.uk/

Eliška - Light Sauce Studio | https://www.lightsauce.studio/


LinkedIn

Elliot | Bon Creative

Eliška | Light Sauce Studio



Instagram

Eliška | @eliskahsk




Bon Sauce Podcast is a Hidden Duck Studio production 𓅭

https://www.hiddenduck.studio/

Hosted on Acast. See acast.com/privacy for more information.

]]> Can You Really Trust a Consultant? Can You Really Trust a Consultant? Tue, 19 May 2026 15:10:13 GMT 29:38 6a0c7d550797376c6e0f2bb5 false https://shows.acast.com/bon-sauce/episodes/6a0c7d550797376c6e0f2bb5 6a0c7d550797376c6e0f2bb5 6a0745c13fd6979bfc7f1bd9 Welcome to the Bon Sauce Podcast! full 1 Welcome to the first episode of the Bon Sauce Podcast!


Today, Elliot and Eliška talk about the pain points that come with bringing in consultants and agencies, and how to best use the insight they can provide. They unpack key questions that often come up: How well do they know my business? Are they just telling me what I want to hear?


They share some red flags to watch out for and important questions to ask for the best results.

Stick around to hear their 🌶️Secret Sauce that you can apply to your business.


If you enjoyed this episode, please leave us a review and share with a friend or colleague - it really helps us grow!

Get in touch if you have any marketing & branding questions or topics you would like us to talk about - we would love to hear from you!



Subscribe and Follow for more branding and marketing 🌶️Secret Sauce



✉️ Get in touch

Elliot - Bon Creative | https://bon-creative.co.uk/

Eliška - Light Sauce Studio | https://www.lightsauce.studio/


LinkedIn

Elliot | Bon Creative

Eliška | Light Sauce Studio



Instagram

Eliška | @eliskahsk




Bon Sauce is a Hidden Duck Studio production 𓅭

https://www.hiddenduck.studio/

Hosted on Acast. See acast.com/privacy for more information.

]]> Welcome to the first episode of the Bon Sauce Podcast!


Today, Elliot and Eliška talk about the pain points that come with bringing in consultants and agencies, and how to best use the insight they can provide. They unpack key questions that often come up: How well do they know my business? Are they just telling me what I want to hear?


They share some red flags to watch out for and important questions to ask for the best results.

Stick around to hear their 🌶️Secret Sauce that you can apply to your business.


If you enjoyed this episode, please leave us a review and share with a friend or colleague - it really helps us grow!

Get in touch if you have any marketing & branding questions or topics you would like us to talk about - we would love to hear from you!



Subscribe and Follow for more branding and marketing 🌶️Secret Sauce



✉️ Get in touch

Elliot - Bon Creative | https://bon-creative.co.uk/

Eliška - Light Sauce Studio | https://www.lightsauce.studio/


LinkedIn

Elliot | Bon Creative

Eliška | Light Sauce Studio



Instagram

Eliška | @eliskahsk




Bon Sauce is a Hidden Duck Studio production 𓅭

https://www.hiddenduck.studio/

Hosted on Acast. See acast.com/privacy for more information.

]]>