The Problem with Personas

Tue, 19 May 2026 15:22:22 GMT

Today, we’re talking about target audiences and personas: Are they really a good lens for your marketing and branding strategy?

Understanding your audience is key, but the way you go about that fact finding mission can influence how you show up for your audience, and even lead you down the wrong path if done poorly.

Elliot and Eliška share their mixed experience with personas and other tools to understand who you are serving. Stick around to the end to hear their 🌶️Secret Sauce that will help you get a better understanding of your business's audience and the best approach to using tools like personas.

If you enjoyed this episode, please leave us a review and share with a friend or colleague. Get in touch if you have any marketing & branding questions or topics you would like us to talk about - we would love to hear from you!

🔗 Links

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✉️ Get in touch

Elliot - Bon Creative | https://bon-creative.co.uk/

Eliška - Light Sauce Studio | https://www.lightsauce.studio/

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Elliot | Bon Creative

Eliška | Light Sauce Studio

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Eliška | @eliskahsk

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Can You Really Trust a Consultant?

Tue, 19 May 2026 15:10:13 GMT

Welcome to the first episode of the Bon Sauce Podcast!

Today, Elliot and Eliška talk about the pain points that come with bringing in consultants and agencies, and how to best use the insight they can provide. They unpack key questions that often come up: How well do they know my business? Are they just telling me what I want to hear?

They share some red flags to watch out for and important questions to ask for the best results.

Stick around to hear their 🌶️Secret Sauce that you can apply to your business.

If you enjoyed this episode, please leave us a review and share with a friend or colleague - it really helps us grow!

Get in touch if you have any marketing & branding questions or topics you would like us to talk about - we would love to hear from you!