Money Trail: A Revenue Rulebreaker Podcast

Website: https://lexroman.com

Get the Stay Booked Roadmap

On sale through November 27 (find the code in the newsletter) https://lexroman.gumroad.com/

Get Growthtrackers Guest Pass

Your ticket to making smarter marketing bets. Stop throwing spaghetti at the wall and prove what works for you: https://joingrowthtrackers.com/guestpass

Upcoming Online Events

Growthtrackers Live (most Fridays):⁠ https://lu.ma/growthgym⁠

Sponsor

Credits

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

Thank you for being part of the Low Energy Leads community!

Hosted on Acast. See acast.com/privacy for more information.

Figure out what your clients will pay for with Abhishek Kumar

Wed, 15 Nov 2023 13:54:43 GMT

How well do you really know your clients? We all talk a good game about target audience but when it comes down to it, we’re often working off a lot of assumptions about them.

I almost never talk about customer research anymore because it’s boring. All of us and I do mean all of us think we know our customer better than we truly do and so we skip over the part where we actually get to know them and just start selling.

But today, we’re going to talk about customer research and how it’s a direct line to selling more projects. That’s because I recently met Abhishek Kumar of Deep Research. And I loved Abhishek’s refreshing approach to market research. Abhishek isn’t churning out reports and transcripts. His tagline is “Stop guessing what your customers want and build what they'd pay for.” And he makes good on that by taking conversations and turning them into copy and case studies that convert leads.

How does he do it? That’s exactly what we talk about in today’s episode. Abhishek and I cover how you can get in front of your clients, even the busy ones. What to talk to them about and how to turn those discussions into deals.

You’ll love this episode if:

1) Your message isn’t getting people to buy stuff

2) You’re not closing sales after calls

3) You don’t know much about your target client

Connect with Abhishek

Website: https://www.deepresearch.me/
LinkedIn: https://www.linkedin.com/in/abhishek-kumar-965615122/

Connect with Lex

Newsletter: https://read.lowenergyleads.com
Website: https://lexroman.com
LinkedIn: https://www.linkedin.com/in/lexroman/

The Stay Booked Roadmap

Going on sale for Black Friday (stay tuned on the newsletter) https://lexroman.gumroad.com/

Upcoming live shows

Growthtrackers Live (most Fridays): https://lu.ma/growthgym

Get Growthtrackers Guest Pass

Your ticket to making smarter marketing bets. Stop throwing spaghetti at the wall and prove what works for you: https://joingrowthtrackers.com/guestpass

Sponsor

Credits

Episode edited by Ani Villarreal https://www.anivillarreal.com/

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

Thank you for being part of the Low Energy Leads community!

Hosted on Acast. See acast.com/privacy for more information.

Why you should consider productizing your services with Philip Wallage

Wed, 01 Nov 2023 13:59:22 GMT

What if you could deliver your service like it was a product? No more custom scoping. Less pricing questions. More time back in your schedule.

This is the promise of the productized service. A trend we’ve been seeing take creative services by storm these past few years. We’ve seen firms like Designjoy and Two Step Social offer pre-packaged services that operate a lot like the experience of buying a product. From their clear up front offers to their automated onboarding and engagement process.

Whether you’re thinking of productizing your service or you’re just wondering what all the fuss is about, you’re gonna love today’s guest Philip Wallage. Philip is on a mission to end feast or famine freelancing and the way he does that is by helping creatives productize their service. Philip works with creatives to find a predictable way to package their offer so it can be more repeatable and scalable.

Philip and I talked about what it means to productize your service, what types of services its good for, how to price your offers and how to get started testing the waters.

You’ll love this episode if:

1) You’re still scoping projects on an hourly rate

2) You’re wondering what productized services are

3) You want to reduce your work hours

Step off the marketing treadmill when you get Low Energy Leads: https://read.lowenergyleads.com

Connect with Philip

Website: https://philipwallage.com
LinkedIn: https://www.linkedin.com/in/philipwallage/
Favorite Tools: https://www.philipwallage.com/freelancer-tools
Design Thinking Studio "BTNG": https://www.btng.studio
Productizer Crash Course: https://www.philipwallage.com/productizer-crash-course

Connect with Lex

Newsletter: https://read.lowenergyleads.com
Website: https://lexroman.com
Growthtrackers Live: https://lu.ma/growthgym
Favorite Tools: https://supereasydigital.com/techtools

Tools mentioned in this episode

Some of the links below are affiliate links and I may get a small referral fee if you make a purchase at no cost to you.

Zapier: https://zapier.com/
Attio: https://attio.com/
Calendly: https://calendly.grsm.io/supereasydig
Circle: https://circle.so/
Podia: https://www.podia.com/
Kajabi: https://kajabi.com/free-trial
Typeform: https://www.typeform.com/

Upcoming online events

Crack the Code to Finding Your Buyers (Nov 9): https://www.crowdcast.io/c/grow
Growthtrackers Live (most Fridays): https://lu.ma/growthgym

Get Growthtrackers Guest Pass

Your ticket to making smarter marketing bets. Stop throwing spaghetti at the wall and prove what works for you: https://joingrowthtrackers.com

Sponsor

This episode is brought to you by Janice Porter’s LinkedIn Advantage program. If you’re struggling to harness the full potential of LinkedIn to find the leads you want, get access to your exclusive one month free trial at https://podcastadvantage.janiceporter.com and take advantage of this free trial.

Credits

Episode edited by Ani Villarreal https://www.anivillarreal.com/

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

Thank you for being part of the Low Energy Leads community!

Hosted on Acast. See acast.com/privacy for more information.

I was wrong about my ideal clients: The risky mistakes I made early and how you can avoid them

Wed, 25 Oct 2023 16:39:03 GMT

Ideal buyer NOT buying? It might be time to move on! In this episode, I share a harrowing tale of being extremely wrong about my target audience, the mistakes I made and how you can avoid them to find your buyers faster.This episode is great if you:1) Aren't clear on your target audience2) Are struggling to sell3) Aren't sure what's going wrong in your sales processWe'll cover:- What I did wrong- How I found my people- How to know if your ideal buyer will buy- When to move on and find a new audience

Step off the marketing treadmill with Low Energy Leads: ⁠https://read.lowenergyleads.com/Connect with Lex

Website: https://lexroman.com
Newsletter: https://read.lowenergyleads.com
Growthtrackers: https://growthtrackers.co
LinkedIn: https://www.linkedin.com/in/lexroman/

Upcoming Online Events

Growthtrackers Live (most Fridays): https://lu.ma/growthgym
The Impact of AI on SEO Strategy (Oct 27): https://lu.ma/aiandseo

Get Growthtrackers Guest PassYour ticket to making smarter marketing bets. Stop throwing spaghetti at the wall and prove what works for you: https://supereasydigital.com/growthtrackersSponsorThis episode is brought to you by Starting a Business Simplified. Host Suzy Wraines walks you step by step through everything you need to get your business off the ground. Learn more at https://suzywraines.com/ or find the show on your favorite podcasting app.CreditsMusic from Uppbeat (free for Creators!) License code: CYHCUU5DLPVC8OTQLicense code: DYQFXAHMGTPUCKIZLicense code: KOU9FYCRNDHY7TCRThank you for being part of the Low Energy Leads community!

Hosted on Acast. See acast.com/privacy for more information.

How to make your creative business stand out in a crowded market

Wed, 18 Oct 2023 10:00:00 GMT

Feeling like everyone does the same thing you do? There's always a way to differentiate yourself! This episode covers a few ways you can make your business stand out from your competition.In this episode, we'll explore the key strategies and actionable tips to help your creative business flourish and be unforgettable. Whether you're a designer, writer, photographer, or any creative professional, these insights will empower you to achieve success in a competitive market.You'll love this episode if:1) You're unsure what's different about what you offer2) You're losing business to competitors3) You're wondering how to message what's special about your business

Step off the marketing treadmill when you get Low Energy Leads: https://read.lowenergyleads.com

Links mentioned in this episode

Connect with Lex

Website: https://lexroman.com

Upcoming events

Growthtrackers Live (most Fridays): https://lu.ma/growthgym

The Impact of AI on SEO Strategy (Oct 27): https://lu.ma/aiandseo

Sponsor

This episode is brought to you by Starting a Business Simplified. Host Suzy Wraines walks you step by step through everything you need to get your business off the ground. Learn more at https://suzywraines.com/ or find the show on your favorite podcasting app.

Credits

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

Thank you for being part of the Low Energy Leads community!

Hosted on Acast. See acast.com/privacy for more information.

Productivity habits to grow your small business with Chelsey Newmyer

Wed, 11 Oct 2023 10:00:00 GMT

Wasted work is the enemy of all entrepreneurs. As a small business owner, you want every minute you work to pay you back in multiples. And with so much on your to do list, you really can’t afford to waste time on low impact activities. But how do you stay focused on the work that pays you back?

By getting real about what you can actually achieve and how you’ll achieve it.

To help you do that, I interviewed productivity coach Chelsey Newmyer on her best tips for breaking through procrastination and prioritizing the work that gets you to your goals. We talk about how to figure out what to work on each day, how to establish routines that actually work for you, how looking backwards can help you move forward faster and what to do with the millions of ideas you have daily.

You’ll love this episode if:

You’re overwhelmed by your to do list
You feel like you get nothing done every day
You love a good productivity hack!

We’ll cover:

+ What’s behind your procrastination

+ Setting yourself up for success with planning and reviews

+ Managing idea overload

+ Focusing on the work that drives your goals

+ Chelsey’s favorite rituals and methods

Connect with Chelsey

Website: https://chelseynewmyer.com/
Podcast: https://chelseynewmyer.com/fromoverwhelmedtoundercontrolpodcast
Instagram: https://www.instagram.com/chelseyncoaching/
Redefine Your Time: https://chelseynewmyer.com/redefine-your-time-vip

Connect with Lex

Newsletter: https://read.lowenergyleads.com
Website: https://lexroman.com
LinkedIn: https://www.linkedin.com/in/lexroman/
Growthtrackers: Your ticket to making smarter marketing bets. Stop throwing spaghetti at the wall and prove what works for you: https://supereasydigital.com/growthtrackers

Upcoming live events

Growthtrackers Live (most Fridays): https://lu.ma/growthgym
The Impact of AI on SEO Strategy (Oct 27): https://lu.ma/aiandseo

Sponsor

Credits

Episode edited by Ani Villarreal https://www.anivillarreal.com/

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

Thank you for being part of the Low Energy Leads community!

Hosted on Acast. See acast.com/privacy for more information.

22 ways to get leads WITHOUT social media

Wed, 04 Oct 2023 12:55:38 GMT

What’s social media done for you lately? If the answer is not much, you’re gonna love this episode! We’re going to cover 22 ways you can get leads for your business WITHOUT social media.Social media can be a great tool in your business but it is far from everything. Lead generation can come from a variety of relational and broadcast strategies. This episode will give you more ideas about where to find your clients along with some tips to get you started if these tactics are new to you. The options are endless and I’d encourage you to continue exploring and experimenting with ways to bring in new business.You’ll love this episode if:1) You’re not a big fan of social media2) Your current lead gen methods aren’t working well enough3) You need new ideas for finding clientsWe’ll cover: + 11 Relational Strategies to Get Clients+ 11 Broadcast Strategies to Get ClientsTools from this episode:Some of the links below are affiliate links and I may get a small referral fee if you make a purchase at no cost to you. These affiliate fees help support my free and community work and I only recommend tools I use and believe are valuable

PodMatch: https://podmatch.com/signup/lexroman
Ahrefs Free SEO Tools: https://ahrefs.com/website-authority-checker
HARO: https://www.helpareporter.com/
Qwoted: https://www.qwoted.com/
Flash Briefings on Alexa: https://www.socialmediaexaminer.com/how-to-create-voice-marketing-funnel-alexa-flash-briefings/
Pathfinder SEO: https://pathfinderseo.com/?ref=lexroman

Upcoming Online EventsGrowthtrackers Live (Fridays): https://lu.ma/growthgymThe Impact of AI on SEO Strategy (Oct 27): https://lu.ma/aiandseoConnect with LexNewsletter: https://read.lowenergyleads.comWebsite: https://lexroman.comGrowthtrackers Live: https://www.youtube.com/@lowenergyleads/streamsSponsorThis episode is brought to you by Starting a Business Simplified. Host Suzy Wraines walks you step by step through everything you need to get your business off the ground. Learn more at https://suzywraines.com/ or find the show on your favorite podcasting app.CreditsMusic from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQThank you for being part of the Low Energy Leads community! Leave me a voicemail with your thoughts on this episode.

Hosted on Acast. See acast.com/privacy for more information.

Marketing yourself as a coach with Kari Ginsburg

Wed, 27 Sep 2023 04:15:00 GMT

Marketing yourself as a coach is not easy. Coaching is one of those services that’s hard to boil down into quippy marketing speak. To talk more about this, I turned to Kari Ginsburg of Uproar Coaching. Kari is a trauma-informed Professional Certified Executive & Life Coach and she works with non-traditional leaders to spread out, get loud and bring their full selves to work and life. Kari nerds out about supporting people and organizations through periods of change and transformation. It’s something she’s been doing for years before starting her own practice with high profile, high demand work inside the government and with big names in the consulting world.You’ll love this episode if:1 You’re a coach who is finding your niche2 You’re a service provider who has a really clear vision you want to market better3 You’re considering leaving your job to work in your business full timeWe’ll cover: + How Kari shifted into coaching full time+ Creative ways she’s packaged her offers+ Nailing her niched message+ Overcoming hesitations about coaching+ Breaking free of the marketing moldSpend less energy finding clients with my weekly advice: https://read.lowenergyleads.comConnect with KariI Want Challenge: https://www.uproarcoaching.com/iwantUproar Coaching: https://www.uproarcoaching.com/LinkedIn: https://www.linkedin.com/in/kari-ginsburg/Connect with LexNewsletter: https://read.lowenergyleads.comWebsite: https://lexroman.comGrowthtrackers Live: https://lu.ma/growthgymSponsorThis episode is brought to you by Inbox Zero Hero. Inbox Zero Hero is the ultimate mini-course designed to rescue you from the clutches of email chaos. Learn more at DevinLee.comCreditsEpisode edited by Ani Villarreal https://www.anivillarreal.com/

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQThank you for being part of the Low Energy Leads community!

Hosted on Acast. See acast.com/privacy for more information.

Networking for introverts: conversations

Wed, 20 Sep 2023 11:50:42 GMT

When it comes to having networking conversations, turns out most of what makes you a great conversationalist is listening!

This episode includes 11 contributors who share their advice, tools and techniques on how to start and continue conversations...and how to end them on a high note.

Jampacked with specific, actionable ways to improve your conversations in networking settings and beyond.

In this episode, we cover:

+ Learning how to spot your people

+ Approaching with curiosity

+ Adding value when you talk

+ Moving beyond small talk

+ Grounding in your body

+ Knowing how to bail

Networking for Introverts Series

Watch other episodes in this series: https://www.lowenergyleads.com

Connect with the contributors

Kat Vellos: https://weshouldgettogether.com
Brendan Jarvis's Brave UX episode with Kat Vellos: https://thespaceinbetween.co.nz/brave-ux-podcast/106-kat-vellos
Laura Sinclair: https://www.laura-sinclair.com/
Dawn Taylor: https://www.thetaylorway.ca/
Chris Melvin: https://chrismelvin.co.uk/
Ariana Friedlander: https://www.linkedin.com/in/arianafriedlander/
Sabrina Goethals: https://www.sabrina-goethals.de/
Pat Morgan: https://www.betterbydesign.cc/
Kristin Au: https://detachinstance.substack.com/⁠⁠
The Introverts Guide to (with Phil Rickaby and Jess Gorman): https://introvertsguideto.com/
Michael Gibben: https://www.coachfortutors.com/

Tools mentioned

Inner Balance™ Coherence Plus: https://store.heartmath.com/innerbalance
HeartMath: https://www.heartmath.com/experience/
Global Coherence App: https://www.heartmath.org/gci/global-coherence-app/
Better Than Small Talk cards: https://weshouldgettogether.com/better-than-small-talk
Better Conversations calendar: https://weshouldgettogether.com/better-conversations

Connect with Lex

Website: https://lexroman.com

The Growth Gym: https://lu.ma/growthgym

Sponsor

This episode is brought to you by Connection Club. Connection Club is led by author Kat Vellos and it’s a membership community that will help you achieve your connection goals. Learn more at https://weshouldgettogether.com/connection-club

Credits

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

Thank you for being part of the Low Energy Leads community! Leave me a voicemail with your thoughts on this episode.

Hosted on Acast. See acast.com/privacy for more information.

Networking for introverts: places

Wed, 13 Sep 2023 06:08:40 GMT

Where can you find your sense of belonging? Protecting your energy and being mindful of where you spend it means getting better and better at where to show up.

Today’s episode continues our series on Networking for Introverts. In this episode, we look at places to network. Whether you prefer to network locally, online or via travel, this episode will guide you in understanding some of the aspects to consider. We’ll talk about finding dual purpose communities, why coffee chats are so introvert-friendly and how to do them and what it means to get that sense of belonging.

We’ll cover:

+ Finding dual purpose communities

+ Different types of communities and platforms to check out

+ What coffee chats are and how to do them

+ Leveraging your strengths in online and offline spaces

Networking for Introverts Series

Watch other episodes in this series: https://www.lowenergyleads.com

Connect with the contributors

Jasmine Jae: https://bosscopyediting.com/
Tara Reid: https://thetarareid.com/
Kari Ginsburg: https://www.uproarcoaching.com/
Authentic Networking on Introvertpreneur pod: https://thetarareid.com/authentic-networking-as-an-introvert-with-kari-ginsburg/
Kortney Ross: https://rosslearningsolutions.com/
Krisztina Szerovay: https://linktr.ee/krisztinaszerovay
Conference Tactics for Designers: https://uxdesign.cc/15-conference-tactics-for-designers-illustrated-by-my-webexpo-19-541c8c39c74?gi=820c504abdae
Mitchell Clements: https://www.linkedin.com/in/mitchell-clements
Inbal Claudio: https://www.instagram.com/inbalclaudio/

Tools mentioned

*Some of these are affiliate links and if you make a purchase, I may receive a commission at no additional cost to you. Thanks in advance for helping support the show*

Like Minded Collective: https://www.likemindedcollective.com/?ref=lexroman1
Lunchclub: https://lunchclub.com/
Calendly: https://calendly.grsm.io/supereasydig

Connect with Lex

Newsletter: https://read.lowenergyleads.com
Website: https://lexroman.com
The Growth Gym: https://lu.ma/growthgym

Sponsor

Credits

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

Thank you for being part of the Low Energy Leads community! Leave me a voicemail with your thoughts on this episode.

Hosted on Acast. See acast.com/privacy for more information.

Networking for introverts: systems

Wed, 06 Sep 2023 04:57:20 GMT

Networking sounds vague and time-consuming. Who should I network with? How will I know if I have done enough? What is networking anyway? If you can relate, then this episode is made for you.

This is the first in a three part series on Networking for Introverts. We’re starting our series with systems because networking can feel endless. But it doesn’t have to be. It’s absolutely possible to operate with more clarity around who, how and when to network and to give yourself a structure that suits your goals. In this episode, we’ll look at a few actual tools you can use for networking as well as key strategies you can employ in developing your network, all with introverts top of mind!

I’m excited to hear how this series informs your approach to networking. Let me know your favorite tip in the poll below!

We’ll cover:

+ Introvert advantages when building business relationships

+ Tools you can use to learn and hone your networking

+ Strategies for finding more value in your connections

+ Energy saving ways to navigate relationships

Contribute to Networking as an Introvert Series

You can still contribute to this series! I’m looking for tips on places and conversations. Learn more about what to send in and how: https://www.lowenergyleads.com/p/introvert/

Connect with the contributors

BuckFifty: https://lowenergyleads.com/buckfifty
Devin Lee: https://devinlee.com
Sustainability by Vance: https://www.sustainabilitybyvance.com/
Val Casola: https://valcasola.com/
Chris Melvin: https://chrismelvin.co.uk
Kat Vellos: https://weshouldgettogether.com
Brendan Jarvis's Brave UX episode with Kat Vellos: https://thespaceinbetween.co.nz/brave-ux-podcast/106-kat-vellos
Kristin Au: https://detachinstance.substack.com/
Josh Spector: https://fortheinterested.com/
Relationship Builder: https://joshspector.gumroad.com/l/RelationshipBuilder

Connect with Lex

Newsletter: https://read.lowenergyleads.com
Website: https://lexroman.com
The Growth Gym: https://lu.ma/growthgym

Sponsor

Credits

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

Thank you for being part of the Low Energy Leads community! Leave me a voicemail with your thoughts on this episode.

Hosted on Acast. See acast.com/privacy for more information.

Scaling from solo to agency with Kristina Bartold-Sorgota

Wed, 30 Aug 2023 04:05:00 GMT

Looking to scale your solo practice into a dream team? Or maybe you’re already running a small agency and you’re having some growing pains?

Either way, you’re going to love this interview with Kristina Bartold-Sorgota. Kristina is the CEO and co-founder of The Social Snippet, a social media consultancy based in Ontario, Canada.

Kristina and her partner Maria run a cross-functional team of social media managers, content creators, podcast editors and engagement specialists. What’s interesting to me about The Social Snippet is that while a lot of people think of social media as mainly about content creation, Kristina and Maria are really community builders. Their focus is not on pumping out a bunch of posts but more on who can they bring together in digital or physical rooms.

This episode is packed with gems! Tune in if you’re:

Hiring people for your team
Scaling your company culture
Wondering if social media can work for you
Building any type of community online or off

We cover:

The formation of the agency
How they get clients
What they do to onboard new team members
How to have a healthier relationship with social media

Contribute to Networking as an Introvert Series

Send your best tip on how to network as an introvert for my upcoming series! Here's all the info.

Connect with Kristina

The Story Starter Guide

Connect with Lex

Sponsor

This episode is brought to you by the Somewhat Useful podcast hosted by Christy Price and Will Myers. Are you a web designer or want to become one? Listen in at https://www.somewhatusefulpodcast.com/

Credits

Episode edited by Ani Villarreal https://www.anivillarreal.com/

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

Thank you for being part of the Low Energy Leads community! Leave me a voicemail with your thoughts on this episode.

Hosted on Acast. See acast.com/privacy for more information.

How I designed a lead tracker in Airtable

Wed, 23 Aug 2023 06:05:11 GMT

Tracking your leads is a key part of driving more leads! When you understand where your leads are coming from, you can make smarter marketing decisions. I recently moved my tracking into Airtable and in this video, I’ll show you how I set up the Airtable base to capture and track leads across my channels.

Note that this episode is best viewed with video on Spotify or YouTube so you can see how the Airtable is set up.

Spend less energy getting clients with my weekly newsletter: https://read.lowenergyleads.com

In this episode

+ What I use my lead tracker for

+ How my Airtable gets populated

+ How I set up my lead tracker

+ How I track where leads come from

Free Airtable Template

Grab the template from this video

New to Airtable? Use my referral link (at no additional cost to you)

Contribute to Networking as an Introvert Series

Send your best tip on how to network as an introvert for my upcoming series! Learn more

Connect with Lex

Join us for The Growth Gym

Website: https://lexroman.com

The Growth Gym: https://www.youtube.com/@lowenergyleads/streams

Sponsor

This episode is brought to you by the Somewhat Useful podcast hosted by Christy Price and Will Myers. Are you a web designer or want to become one? Listen in at https://www.somewhatusefulpodcast.com/

Credits

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

Thank you for being part of the Low Energy Leads community! Leave me a voicemail with your thoughts on this episode.

Hosted on Acast. See acast.com/privacy for more information.

Email list experiments to get from 100 to 1000 subscribers

Wed, 16 Aug 2023 07:24:11 GMT

When you’re building an email list, going from 0 to 100 subscribers can be fairly straightforward. But going from 100 to 1000 is like growing out a haircut. It was great once and you know it will be great again, but it's not as easy to navigate as it should be.

In this episode, I break down eight experiments I’ve been running to drive newsletter list growth at this stage.I cover techniques like newsletter swaps, referral programs, recommendations, location, message, reviews and more. If you’re growing your list, this is a helpful episode to get inspiration on what email list experiments you could try. Let me know in the comments which is your favorite!

Networking as an introvert series

Send your best tip on how to network as an introvert for my upcoming series! Learn more about what to send in and how: https://www.lowenergyleads.com/p/introvert/

Other episodes you might like

5 Reasons Not to Create a Lead Magnet
Make Email Your Best Friend: How to Build and Grow Your List
Get Glowing Client Testimonials with this Easy Tool
How I Find Clients Then and Now

Tools mentioned in this episode
Some of these are affiliate links and if you make a purchase, I may receive a commission at no additional cost to you. This helps support my free content so thanks :)

Connect with Lex

Newsletter: https://read.lowenergyleads.com
Website: https://lexroman.com
The Growth Gym: https://lu.ma/growthgym

Sponsor

This episode is brought to you by the Somewhat Useful podcast hosted by Christy Price and Will Myers. Are you a web designer or want to become one? Listen in at https://www.somewhatusefulpodcast.com/

Credits

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

Thank you for being part of the Low Energy Leads community! Leave me a voicemail with your thoughts on this episode.

Hosted on Acast. See acast.com/privacy for more information.

Networking like a pro with Eleanor Mayrhofer

Wed, 09 Aug 2023 04:20:04 GMT

Look inside Eleanor Mayrhofer’s web design business to learn how she gets leads and manages client projects. Eleanor made the leap from global agency designer to independent business owner. She helps German expats carve out their space online.

Eleanor’s got an advanced sense of how to build fruitful and lasting relationships but she didn’t get there overnight. She spent years honing her business development and in our interview, she shared with me some of the pitfalls and lessons she picked up along the way.

In this episode, Eleanor and I discuss how she got clients early on and how she gets clients now, her networking, podcast and LinkedIn strategies, and how she achieves quick, effective results with productized services.

Find your low energy path to clients with my weekly newsletter: https://read.lowenergyleads.com

This episode is helpful for you if you are:

Newly in business
Making a pivot in your business
Rebuilding your community in a new place
Moving from relational to broadcast strategies
Managing creative projects

In this episode, Eleanor and I discuss:

how she got clients early on
how she gets clients now
her networking, podcast and LinkedIn strategies
managing client projects and expectations
why she productizes her services

Connect with Eleanor

Connect with Lex

Sponsor

This episode is brought to you by the Somewhat Useful podcast hosted by Christy Price and Will Myers. Are you a web designer or want to become one? Listen in at https://www.somewhatusefulpodcast.com/

Credits

Episode edited by Ani Villarreal https://www.anivillarreal.com/

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

Thank you for being part of the Low Energy Leads community! Leave me a voicemail with your thoughts on this episode.

Hosted on Acast. See acast.com/privacy for more information.

How to get clients with a small audience

Wed, 02 Aug 2023 04:05:00 GMT

Have a small audience? You can still get booked out this year! This episode covers three ways you can find your clients with a small base. Followers are different than buyers, and by focusing on buyers instead of followers, you can sell more services faster.

I see service providers spin their wheels on broadcast approaches to marketing when relational strategies pay off faster. By switching your focus from waiting on prospects to find you and instead making a plan to go to them, you can find and book your ideal clients in a matter of weeks. No need to wait months to grow that follower count!

Take charge of your leads every week with the Low Energy Leads newsletter: https://read.lowenergyleads.com

In this episode:

01:36 Find clients through people you already know

04:33 Find clients through platforms and job boards

05:45 Get gigs through freelancer platforms

07:18 Sell higher ticket through job boards

08:45 Find clients through people who’ve gathered your buyers

11:35 Recap and invitation to my free livestream

Thank you for being part of the Low Energy Leads community!

Show website: ⁠⁠https://www.lowenergyleads.com/

Lex’s website: https://lexroman.com⁠

This episode is brought to you by the Somewhat Useful podcast hosted by Christy Price and Will Myers. Are you a web designer or want to become one? Listen in at https://www.somewhatusefulpodcast.com/

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

Hosted on Acast. See acast.com/privacy for more information.

Systems that grow your business with Devin Lee

Wed, 26 Jul 2023 04:05:00 GMT

Don't you love looking under the hood of other businesses? Me too. That's why I'm excited to share with you my interview with system strategist Devin Lee. Devin designs and builds custom systems for quickly growing businesses. When a lot of us start out, we're just trying to make our business work, and as we start booking clients, as we start scaling and adding team members, we realized those pieces we duct taped together…they're slowing down our growth, and that's where Devin comes in.

In this episode, Devin and I talk about what's changed in her five plus years of working for herself, how she got clients then, and how she gets clients now, the funniest way she's gotten a client and the smart systems she's set up to keep her business running smoothly. From her referral system to her conversation a day tracker, you're gonna wanna take notes on this one!

Take charge of your leads every week with the Low Energy Leads newsletter: https://read.lowenergyleads.com

In this episode

+ How Devin got her first clients five years ago

+ The business model shift that made her business more sustainable

+ What Devin does now and who her clients are

+ Devin’s lead tracking system

+ Devin’s referral partner system+ How Devin builds and keeps up with her network

+ Devin’s tips on clear messaging to drive referrals

+ Devin’s Inbox Zero Hero system

Links from this episode

Thank you for being part of the Low Energy Leads community!

Low Energy Leads website: https://www.lowenergyleads.com/⁠
Lex's website: https://lexroman.com
Find this episode helpful? Share it with a friend!

This episode is brought to you by the Somewhat Useful podcast hosted by Christy Price and Will Myers. Are you a web designer or want to become one? Listen in at https://www.somewhatusefulpodcast.com/

Episode edited by Ani Villarreal https://www.anivillarreal.com/

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

Hosted on Acast. See acast.com/privacy for more information.

I deleted Instagram. Here's why I think you can too.

Wed, 19 Jul 2023 04:01:00 GMT

I deleted Instagram but this isn’t just about them. It’s really about all social media and how I think it’s a little bit of a red herring when it comes to lead generation. This episode breaks down four reasons why I think we’re overweighting social in our marketing stack. Deleting Instagram has helped me recenter on what is actually working in my business.

Whether Instagram is draining your energy like it was for me or whether there’s another trend you’re not so sure about, this episode offers some (hopefully) clarifying ways to think about where your time goes.

Take charge of your leads every week with the Low Energy Leads newsletter: https://read.lowenergyleads.com

In this episode

+ Four reasons why I deleted Instagram and why I think you could too including

+ Reason 1: No leads from Instagram

+ Reason 2: Mostly people I already know

+ Reason 3: Too many inboxes

+ Reason 4: Not how I want to spend my time

Links from this episode

Thank you for being part of the Low Energy Leads community!

Get notified of new episodes and livestreams at ⁠⁠https://www.lowenergyleads.com

Find Lex on LinkedIn: https://www.linkedin.com/in/lexroman/

This episode is brought to you by the Somewhat Useful podcast hosted by Christy Price and Will Myers. Are you a web designer or want to become one? Check it out at https://www.somewhatusefulpodcast.com/

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

Hosted on Acast. See acast.com/privacy for more information.

5 reasons NOT to create a lead magnet

Wed, 12 Jul 2023 06:38:49 GMT

Lead magnets are free resources you make available in exchange for someone’s email address. The idea is that you will build your list and turn some of those people into clients, but easier said than done! They are a common recommendation for small business owners these days but in my experience, they can be a black hole of frustration. The many moving parts of lead magnets make them a complex, unwieldy marketing play.

Before you create or change your lead magnet, pump the brakes and listen into these 5 reasons lead magnets are so hard to make high converting.

Take charge of your leads every week with the Low Energy Leads newsletter: https://read.lowenergyleads.com

In this episode

+ What a lead magnet is

+ 5 reasons not to create one

+ Tips on where to focus first

Links from this episode

Strategies I recommend instead of lead magnets

Leveraging email (Ep 2)
Building partnerships (Ep 3)
Fast vs slow ways to bring in clients (Ep 7)

Thank you for being part of the Low Energy Leads community!

Get notified of new episodes and livestreams at ⁠⁠https://www.lowenergyleads.com

Find Lex on LinkedIn: https://www.linkedin.com/in/lexroman/

This episode is brought to you by the Somewhat Useful podcast hosted by Christy Price and Will Myers. Are you a web designer or want to become one? Check it out at somewhatusefulpodcast.com.

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

Hosted on Acast. See acast.com/privacy for more information.

Why I still hate Google Analytics and what you can use instead

Wed, 05 Jul 2023 04:02:00 GMT

You may have noticed a lot of people talking about Google Analytics this week.

Long story short, Google changed over to a new version of analytics this week called Google Analytics 4. They announced that change a few years back but as of this week, the previous version of GA is no longer available to use. It’s a great time to check in on your website analytics, make sure it’s still tracking as you expect and consider whether it’s time to switch to an easier tool.

In this episode, I’ll share why Google Analytics is so popular, a few alternatives if you hate it as much as I do and what to look at when choosing your website analytics tools.

Take charge of your leads every week with the Low Energy Leads newsletter: https://read.lowenergyleads.com

In this episode:

+ Why you might care about website analytics

+ Why Google Analytics is the most popular analytics tool

+ Drawbacks to Google Analytics

+ How Plausible makes website analytics easier

+ How Fathom makes website analytics easier

+ How Pirsch makes website analytics easier

Links from this episode

(Note: some of the above are affiliate links and I may receive a commission at no additional cost to you)

You can also watch this video on YouTube ⁠⁠@lowenergyleads⁠⁠. Thanks in advance for leaving a review for the show!

Ask a question: is something blocking you from booking clients? Ask your question at https://lowenergyleads.com

Get interviewed: do you have a cool story about how you went from 0 clients to fully booked? I'd love to chat with you! Leave a note on the show website

Thank you for being part of the Low Energy Leads community!

Get notified of new episodes

Find Lex on LinkedIn

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQhttps://uppbeat.io/browse/artist/atm

Hosted on Acast. See acast.com/privacy for more information.

How Dana Publicover finds her clients

Wed, 28 Jun 2023 04:44:58 GMT

This week I interviewed Dana Publicover of growth marketing agency, P&Co. If you've listened to the show before, you know that Dana is my first guest. I asked Dana to be my first interview because I've followed her career for years and I've seen her transition from solopreneur to agency owner. Dana's worked with big names like NASA, McKinsey, Google, and Virgin, and now she guides scaling startups to growth stage through a deep understanding of how to talk to their customers.

In this episode, Dana and I talk about finding her first clients, what's shifted in 15 years of working for herself, what she does when she hits a client drought, and her timeless advice for staying in business.

Take charge of your leads every week with the Low Energy Leads newsletter: https://read.lowenergyleads.com

In this episode:

+ How Dana found her first client

+ What Dana does when she needs to drum up clients

+ How Dana uses connection calls

+ What’s changed from Dana’s freelancing to owning an agency

+ How Dana gets leads now

+ What’s changed about getting leads from LinkedIn

+ How Dana ensures her time is well spent on high value marketing work

Links from this episode

Follow with Dana on LinkedIn: https://www.linkedin.com/in/danapublicover/

Find Dana’s tools: https://publicoverandco.gumroad.com/

Dana’s website: https://www.publicover.co/

You can also watch this video on YouTube ⁠⁠@lowenergyleads⁠⁠

Leave a voicemail about this episode at ⁠⁠https://lowenergyleads.com ⁠⁠

Connect with Lex

Become a Growthtracker: https://supereasydigital.com/growthtrackers

Thank you for being part of the Low Energy Leads community!

Subscribe to the show on Apple Podcasts, Spotify or YouTube
Leave a rating or review if you enjoy the show!
Share this episode with a friend
Sign up to be notified of new episodes at ⁠⁠lowenergyleads.com⁠

Episode edited by Ani Villarreal

Music from Uppbeat (free for Creators!): https://uppbeat.io/browse/artist/atm

License code: CYHCUU5DLPVC8OTQ

Hosted on Acast. See acast.com/privacy for more information.

Fast vs slow ways to bring in new clients

Wed, 14 Jun 2023 04:40:59 GMT

Did you know there’s fast ways and slow ways to bring in new clients? Not all lead gen strategies are created equal! Some will pay off now, some will pay off later and some may never pay off.

That’s why you want to learn how to determine the speed of return when choosing your marketing and sales activities.

In today’s episode, I’ll walk you through my STEADY framework. 6 questions you can use to clarify whether a strategy will bring you clients now or later. We’ll put a few different marketing plays through the ringer to see how they score. Use the STEADY framework a couple times and you’ll get even better at separating quick wins from long plays. Before you run your next lead gen test, watch this episode!

Want to stayed booked with ease? Join the newsletter for Low Energy Leads and get one tip in your inbox weekly: https://supereasydigital.com/newsletter

In this episode:

+ 10 Lead generation tactics

+ The STEADY framework for understanding speed to payoff

+ Scoring lead gen tactics to see if they are fast or slow

You can also watch this video on YouTube ⁠⁠@lowenergyleads⁠⁠.

Leave a voicemail about this episode at ⁠⁠https://lowenergyleads.com ⁠⁠

Connect with Lex

Become a Growthtracker: https://supereasydigital.com/growthtrackers

Thank you for being part of the Low Energy Leads community!

Subscribe to the show on Apple Podcasts, Spotify or YouTube
Leave a rating or review
Share this episode with a friend
Sign up to be notified of new episodes at ⁠⁠lowenergyleads.com⁠

Hosted on Acast. See acast.com/privacy for more information.

Creating virality for your small business with Amplifier Networks

Thu, 08 Jun 2023 04:47:38 GMT

Don't you love getting word of mouth for your business. How great would it be to drive more of it?

When we talk about virality, we often mean a social media post that gets wide visibility, but virality isn't just for social and it's not just for apps. Virality is the idea that everyone in your audience has the power to attract and convert many more.

In today's episode, I'm going to share a technique creators have used called “engagement groups.” Engagement groups are typically used for likes comments and shares, but we're going to pair them with your referral strategy, forming something I'm calling an amplifier network. This episode covers what an amplifier network is and how to start your own amplifier network.

Want to stayed booked with ease? Join the newsletter for Low Energy Leads and get one tip in your inbox weekly: https://supereasydigital.com/newsletter

In this episode:

+ What an engagement pod is

+ Make the switch from engagement pod to amplifier network

+ How to create an amplifier network

+ How to use your amplifier network to drive virality beyond social

You can also watch this video on YouTube ⁠⁠@lowenergyleads⁠⁠.

Leave a voicemail about this episode at ⁠⁠https://lowenergyleads.com ⁠⁠

Connect with Lex

Become a Growthtracker: https://supereasydigital.com/growthtrackers

Thank you for being part of the Low Energy Leads community!

Subscribe to the show on Apple Podcasts, Spotify or YouTube
Leave a rating or review
Share this episode with a friend
Sign up to be notified of new episodes at ⁠⁠lowenergyleads.com⁠

Hosted on Acast. See acast.com/privacy for more information.

Get glowing client testimonials with this easy tool

Wed, 31 May 2023 11:30:36 GMT

When it comes to building trust with your audience, a glowing review goes a long way. But it can be hard to know when to collect client testimonials, how to collect them, and where to use them in your marketing. What if you could solve all of that with just one tool?

In today's episode, I share a demo for a tool I've recently discovered called Senja. Senja makes it so much easier to collect reviews, to display reviews, and to use them across your digital marketing.

If gathering reviews and leveraging them to close more sales has been painful for you, you're going to want to tune in to this episode!

Want to stayed booked with ease? Join the newsletter for Low Energy Leads and get one tip in your inbox weekly: https://supereasydigital.com/newsletter

This episode is a product demo and review of Senja (not an ad, I'm just a big fan!) I'll cover:

+ How to ask for testimonials

+ What to ask when collecting testimonials

+ Ways to automate testimonials

+ Where to show your testimonials in your marketing

You can also watch this video on YouTube ⁠⁠@lowenergyleads⁠⁠.

Leave a voicemail about this episode at ⁠⁠https://lowenergyleads.com ⁠⁠

Connect with Lex

Become a Growthtracker: https://supereasydigital.com/growthtrackers

Thank you for being part of the Low Energy Leads community!

Subscribe to the show on Apple Podcasts, Spotify or YouTube
Leave a rating or review
Share this episode with a friend
Sign up to be notified of new episodes at ⁠⁠lowenergyleads.com⁠

Hosted on Acast. See acast.com/privacy for more information.

What to do when your marketing isn't working

Wed, 24 May 2023 21:29:44 GMT

Have you ever wondered why your marketing strategy didn't go as planned? It can be hard to know what went wrong.

Was it the channel? Was it the message? Was it the timing?

And if you don't know what went wrong, it's really hard to make it better.

In today's episode, I'm gonna share a technique I've used for years on growth projects when customers weren't buying as expected. We'll run through some different angles you can use and we'll talk about how you can bring data in so you can make your decisions about your next move based on evidence. I’d love to hear how you’re thinking about troubleshooting your marketing activities.

See below for how to ⁠leave me a voicemail⁠ or ⁠drop me a DM on Instagram⁠.

Want to stayed booked with ease? Join the newsletter for Low Energy Leads and get one tip in your inbox weekly: https://supereasydigital.com/newsletter

In this episode:

+ Major factors at play in any marketing activity

+ How discovery boards help you break down the issue

+ How to create a discovery board and what to include

+ What questions discovery boards help you answer

+ What to do once you’ve mapped your marketing

You can also watch this video on YouTube ⁠⁠@lowenergyleads⁠⁠.

Leave a voicemail about this episode at ⁠⁠https://lowenergyleads.com ⁠⁠

Connect with Lex