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		<title>Creating Suade Motion</title>
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		<copyright>Matthew Terry</copyright>
		<itunes:keywords>sales,outbound sales,cold calling,lead generation,business growth</itunes:keywords>
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		<itunes:summary><![CDATA[This is my very interesting podcast about demystifying lead generation and outbound sales. What is actually working in this field?<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		<description><![CDATA[This is my very interesting podcast about demystifying lead generation and outbound sales. What is actually working in this field?<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
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			<itunes:name>Matthew Terry</itunes:name>
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				<title>Creating Suade Motion</title>
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			<title>Meet Nick.</title>
			<itunes:title>Meet Nick.</itunes:title>
			<pubDate>Thu, 08 Oct 2026 12:49:58 GMT</pubDate>
			<itunes:duration>34:47</itunes:duration>
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			<itunes:subtitle>An innovative GTM Engineer</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>5</itunes:episode>
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			<description><![CDATA[An innovative GTM Engineer. Listen for unique insights around event and community based lead generation. You&#39;ll love this one<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[An innovative GTM Engineer. Listen for unique insights around event and community based lead generation. You&#39;ll love this one<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Meet Yohan</title>
			<itunes:title>Meet Yohan</itunes:title>
			<pubDate>Mon, 28 Sep 2026 21:12:24 GMT</pubDate>
			<itunes:duration>1:02:40</itunes:duration>
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			<itunes:episode>4</itunes:episode>
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			<description><![CDATA[Meet Yohan. A GTM Engineer who wires together GTM technologies for the good of business growth. We had a great conversation about sales the future of AI in sales.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Meet Yohan. A GTM Engineer who wires together GTM technologies for the good of business growth. We had a great conversation about sales the future of AI in sales.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Meet Ken Lundin</title>
			<itunes:title>Meet Ken Lundin</itunes:title>
			<pubDate>Mon, 14 Sep 2026 14:15:18 GMT</pubDate>
			<itunes:duration>49:38</itunes:duration>
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			<itunes:subtitle>A Sales Coach Creating a Frontier AI Tool</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>3</itunes:episode>
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			<description><![CDATA[In this episode of the Suade Motion podcast, host Matthew Terry sits down with sales consultant Ken Lundin to cut through the noise of modern lead generation and uncover what really drives scalable business growth. Together, they break down why most revenue bottlenecks actually stem from flawed discovery and qualification processes rather than poor closing skills, and how misaligned sales tech stacks create friction across go-to-market teams. Ken shares counterintuitive strategies for transforming compensation into true behavior modification, shifting away from "unicorn" salespeople in favor of repeatable systems, and leveraging an automated "enforcement loop" to turn real Voice of Customer data into your ultimate competitive advantage.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[In this episode of the Suade Motion podcast, host Matthew Terry sits down with sales consultant Ken Lundin to cut through the noise of modern lead generation and uncover what really drives scalable business growth. Together, they break down why most revenue bottlenecks actually stem from flawed discovery and qualification processes rather than poor closing skills, and how misaligned sales tech stacks create friction across go-to-market teams. Ken shares counterintuitive strategies for transforming compensation into true behavior modification, shifting away from "unicorn" salespeople in favor of repeatable systems, and leveraging an automated "enforcement loop" to turn real Voice of Customer data into your ultimate competitive advantage.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Meet Luke Eggerton.</title>
			<itunes:title>Meet Luke Eggerton.</itunes:title>
			<pubDate>Mon, 27 Jul 2026 18:45:18 GMT</pubDate>
			<itunes:duration>40:37</itunes:duration>
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			<itunes:subtitle>A Cold Calling Machine</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>2</itunes:episode>
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			<description><![CDATA[Luke Eggerton is exceptional. Talented, driven, and charismatic. You'll learn how an expert cold caller thinks in this episode. You'll learn how to navigate the new world of artificial intelligence sales tools, and what they mean for cold callers.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Luke Eggerton is exceptional. Talented, driven, and charismatic. You'll learn how an expert cold caller thinks in this episode. You'll learn how to navigate the new world of artificial intelligence sales tools, and what they mean for cold callers.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Meet Dana Allender.</title>
			<itunes:title>Meet Dana Allender.</itunes:title>
			<pubDate>Thu, 16 Jul 2026 07:56:16 GMT</pubDate>
			<itunes:duration>24:47</itunes:duration>
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			<itunes:subtitle>Suade Motions First Partner</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>1</itunes:episode>
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			<description><![CDATA[<p>He's more than a fractional sales executive he's a key that unlocks scalable systems and teams that can bring in the right type of growth inside a business. Take a listen to his points of view.</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>He's more than a fractional sales executive he's a key that unlocks scalable systems and teams that can bring in the right type of growth inside a business. Take a listen to his points of view.</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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