60 acast.com So This Happened... https://shows.acast.com/so-this-happened en Atonik content,commerce,monetisation,monetization,technology,creative tech Atonik So This Happened... is the weekly podcast on the business of content, commerce, and technology, hosted by Jess Carlin and Nathalie Curtis Lethbridge.

Each week we find the stories that slipped past the news cycle and explain what they reveal about platform power, emerging business models, and where money and control are moving across the industry. From streaming rights and sports deals to AI advertising, agentic commerce, social commerce, retail media and regulation, if it's changing how content is made, distributed, or monetised in the media and entertainment industry, we cover it.

Hosted on Acast. See acast.com/privacy for more information.

]]> So This Happened... is the weekly podcast on the business of content, commerce, and technology, hosted by Jess Carlin and Nathalie Curtis Lethbridge.

Each week we find the stories that slipped past the news cycle and explain what they reveal about platform power, emerging business models, and where money and control are moving across the industry. From streaming rights and sports deals to AI advertising, agentic commerce, social commerce, retail media and regulation, if it's changing how content is made, distributed, or monetised in the media and entertainment industry, we cover it.

Hosted on Acast. See acast.com/privacy for more information.

]]> false Atonik info+6a50ecc7e8973e4a61743879@mg-eu.acast.com 6a50ecc7e8973e4a61743879 so-this-happened episodic https://assets.pippa.io/shows/cover/1783687129499-24d8b98f-f4d7-4ca3-a749-616f8af4ef06.jpeg https://shows.acast.com/so-this-happened So This Happened... b15a8cc0-7fac-11f1-a45d-eb5630146e45 Australia Ties AI Investment to Creator Rights, Publishers Sue Google Over Gemini Training Data, Publisher Alliances Move to Claw Back Ad Spend from Google, Whatnot Goes Beyond Collectibles and TikTok Pilots Managed Commerce Services for Brands Australia Ties AI Investment to Creator Rights, Publishers Sue Google Over Gemini Training Data, Publisher Alliances Move to Claw Back Ad Spend from Google, Whatnot Goes Beyond Collectibles and TikTok Pilots Managed Commerce Services for Brands Wed, 22 Jul 2026 08:00:00 GMT 37:12 6a5f3ac24a280e7311eb1ebb false https://shows.acast.com/so-this-happened/episodes/australia-ties-ai-investment-to-creator-rights-publishers-su 6a5f3ac24a280e7311eb1ebb 6a50ecc7e8973e4a61743879 australia-ties-ai-investment-to-creator-rights-publishers-su full 1 2 In this episode of So This Happened..., hosts Jess Carlin and Nathalie Curtis Lethbridge cover Australia's innovative new AI policy, book publishers filing a class action against Google demanding Gemini's training data be destroyed, updates on publisher alliances Ozone and the European Media Market, Whatnot's acquisition of AI recommendation startup Shaped, and TikTok's managed services pilot.


Other stories we referenced:


TikTok as a Super App

Nobody needs AI to search the Internet, court says in ruling against Google


Key Discussion Topics:


00:00 - Introduction

03:28 - Australia rules out the text and data mining exception

10:24 - Book publishers sue Google to destroy Gemini's training data

14:43 - Ozone signs US publishers and the European Media Market launches a rival ad marketplace

21:05 - Whatnot acquires Shaped

28:04 - TikTok pilots managed services to run brand shops end to end

35:30 - Wrap-up and where to find So This Happened...


Find So This Happened...


Subscribe to the newsletter: https://lnkd.in/gURXag5C

LinkedIn: ​​https://www.linkedin.com/company/atonik/

Contact: hello@atoniknexus.com

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode of So This Happened..., hosts Jess Carlin and Nathalie Curtis Lethbridge cover Australia's innovative new AI policy, book publishers filing a class action against Google demanding Gemini's training data be destroyed, updates on publisher alliances Ozone and the European Media Market, Whatnot's acquisition of AI recommendation startup Shaped, and TikTok's managed services pilot.


Other stories we referenced:


TikTok as a Super App

Nobody needs AI to search the Internet, court says in ruling against Google


Key Discussion Topics:


00:00 - Introduction

03:28 - Australia rules out the text and data mining exception

10:24 - Book publishers sue Google to destroy Gemini's training data

14:43 - Ozone signs US publishers and the European Media Market launches a rival ad marketplace

21:05 - Whatnot acquires Shaped

28:04 - TikTok pilots managed services to run brand shops end to end

35:30 - Wrap-up and where to find So This Happened...


Find So This Happened...


Subscribe to the newsletter: https://lnkd.in/gURXag5C

LinkedIn: ​​https://www.linkedin.com/company/atonik/

Contact: hello@atoniknexus.com

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Netflix Becomes Cable TV, Google Routes YouTube Shoppers to Shopee, Claire's and Lana's Life Go Phygital, Europe Launches the Digital Euro, and PlayStation Enters the FAST Market ]]> Tue, 14 Jul 2026 15:09:50 GMT 47:01 6a562977957ea5916f43cfe9 false https://shows.acast.com/so-this-happened/episodes/netflix-becomes-cable-tv-google-routes-youtube-shoppers-to-s 6a562977957ea5916f43cfe9 6a50ecc7e8973e4a61743879 netflix-becomes-cable-tv-google-routes-youtube-shoppers-to-s full 1 1 Welcome to the first episode of So This Happened...a podcast that covers the stories that matter at the intersection of content, commerce and monetisation and technology.


Each week we find the stories that fly below the radar and explain what they reveal about platform power, emerging business models, and where money and control are moving across the industry. From streaming rights and sports deals to AI advertising, agentic commerce, social commerce, retail media and regulation, if it's changing how content is made, distributed, or monetised in the media and entertainment industry, we cover it.


In the inaugural episode of So This Happened...hosts Jess Carlin and Nathalie Curtis Lethbridge dig into Netflix's pivot toward aggregation, what the TF1 and Peacock deals reveal about where streaming economics are heading, and how its short-form push with publishers including Condé Nast and Hearst is a stepping stone toward shoppable content. Jess and Nathalie also cover Google's YouTube-to-Shoppee checkout pilot in Southeast Asia, Claire's phygital comeback via a Roblox creator partnership with Lana's Life, Europe's push for payment sovereignty through a digital euro, and why PlayStation launching a FAST channel makes a strong case for archive gaming content.


Key Discussion Topics:


00:00 - Introduction: Jess and Nathalie introduce So This Happened... the Podcast, what they cover, and why they started it

09:00 - Netflix becomes an aggregator: FAST channels, Peacock, TF1, and the return of cable TV

20:52 - Google links YouTube Shopping Ads to Shopee checkout in Southeast Asia

28:11 - Claire's and Lana's Life go phygital: Roblox, retail, and reaching Gen Z

33:45 - Europe's digital euro and the case for payment sovereignty

39:51 - PlayStation launches a FAST channel: archive gaming content and the value of authentic IP

45:54 - Wrap-up


Links:




Find So This Happened...


LinkedIn: https://www.linkedin.com/company/atonik/

Email: hello@atoniknexus.com

Hosted on Acast. See acast.com/privacy for more information.

]]> Welcome to the first episode of So This Happened...a podcast that covers the stories that matter at the intersection of content, commerce and monetisation and technology.


Each week we find the stories that fly below the radar and explain what they reveal about platform power, emerging business models, and where money and control are moving across the industry. From streaming rights and sports deals to AI advertising, agentic commerce, social commerce, retail media and regulation, if it's changing how content is made, distributed, or monetised in the media and entertainment industry, we cover it.


In the inaugural episode of So This Happened...hosts Jess Carlin and Nathalie Curtis Lethbridge dig into Netflix's pivot toward aggregation, what the TF1 and Peacock deals reveal about where streaming economics are heading, and how its short-form push with publishers including Condé Nast and Hearst is a stepping stone toward shoppable content. Jess and Nathalie also cover Google's YouTube-to-Shoppee checkout pilot in Southeast Asia, Claire's phygital comeback via a Roblox creator partnership with Lana's Life, Europe's push for payment sovereignty through a digital euro, and why PlayStation launching a FAST channel makes a strong case for archive gaming content.


Key Discussion Topics:


00:00 - Introduction: Jess and Nathalie introduce So This Happened... the Podcast, what they cover, and why they started it

09:00 - Netflix becomes an aggregator: FAST channels, Peacock, TF1, and the return of cable TV

20:52 - Google links YouTube Shopping Ads to Shopee checkout in Southeast Asia

28:11 - Claire's and Lana's Life go phygital: Roblox, retail, and reaching Gen Z

33:45 - Europe's digital euro and the case for payment sovereignty

39:51 - PlayStation launches a FAST channel: archive gaming content and the value of authentic IP

45:54 - Wrap-up


Links:




Find So This Happened...


LinkedIn: https://www.linkedin.com/company/atonik/

Email: hello@atoniknexus.com

Hosted on Acast. See acast.com/privacy for more information.

]]>