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		<title>Elevate To Greatness with Nick Liput</title>
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		<copyright>Darby Wilcox</copyright>
		<itunes:keywords>outdoor living,contractors,business growth,business scaling,construction business,business coaching,sales,leadership,profitability</itunes:keywords>
		<itunes:author>Darby Wilcox</itunes:author>
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		<itunes:summary><![CDATA[<p>Elevate to Greatness is built for outdoor living professionals who want to build stronger, more profitable businesses.</p><p>We break down the systems, strategies, and real-world lessons behind successful outdoor living companies—from sales and operations to leadership, hiring, profitability, and scaling without creating more chaos along the way.</p><br><p>No theory. Just practical conversations from people actively building, growing, and operating businesses in the industry.</p><p>Want personalized coaching or information on upcoming Elevate programs? Contact Darby at <a href="mailto:dwilcox@elevatetogreatness.co" rel="noopener noreferrer" target="_blank"><strong>dwilcox@elevatetogreatness.co</strong></a>.</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		<description><![CDATA[<p>Elevate to Greatness is built for outdoor living professionals who want to build stronger, more profitable businesses.</p><p>We break down the systems, strategies, and real-world lessons behind successful outdoor living companies—from sales and operations to leadership, hiring, profitability, and scaling without creating more chaos along the way.</p><br><p>No theory. Just practical conversations from people actively building, growing, and operating businesses in the industry.</p><p>Want personalized coaching or information on upcoming Elevate programs? Contact Darby at <a href="mailto:dwilcox@elevatetogreatness.co" rel="noopener noreferrer" target="_blank"><strong>dwilcox@elevatetogreatness.co</strong></a>.</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
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			<itunes:name>Darby Wilcox</itunes:name>
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			<title>Stop Leaving Money on the Table With Change Orders</title>
			<itunes:title>Stop Leaving Money on the Table With Change Orders</itunes:title>
			<pubDate>Thu, 10 Sep 2026 00:01:09 GMT</pubDate>
			<itunes:duration>22:05</itunes:duration>
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			<itunes:subtitle><![CDATA[Grow & Scale Your Business While Avoiding Costly Mistakes]]></itunes:subtitle>
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			<description><![CDATA[<p>Change orders can be a massive source of revenue—or a place where contractors give away work for free.</p><br><p>This week, Nick breaks down the process that helped Rocky Mountain Outdoor Living increase change-order revenue by 700%, including how to spot opportunities, get your team involved, price and approve changes, and make sure nothing gets done without getting paid.</p><br><p>If you don’t have a real change-order process, this episode could change the way you run your projects.</p><br><p><strong>Grow &amp; Scale Your Business While Avoiding Costly Mistakes.</strong></p><br><p>Elevate to Greatness: <a href="elevatetogreatness.co" rel="noopener noreferrer" target="_blank">elevatetogreatness.co</a></p><p>Strata: <a href="strataxframework.com" rel="noopener noreferrer" target="_blank">strataxframework.com</a></p><p>New episodes every Wednesday at 6 PM MT, available on Apple Podcasts and wherever you get your podcasts.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Change orders can be a massive source of revenue—or a place where contractors give away work for free.</p><br><p>This week, Nick breaks down the process that helped Rocky Mountain Outdoor Living increase change-order revenue by 700%, including how to spot opportunities, get your team involved, price and approve changes, and make sure nothing gets done without getting paid.</p><br><p>If you don’t have a real change-order process, this episode could change the way you run your projects.</p><br><p><strong>Grow &amp; Scale Your Business While Avoiding Costly Mistakes.</strong></p><br><p>Elevate to Greatness: <a href="elevatetogreatness.co" rel="noopener noreferrer" target="_blank">elevatetogreatness.co</a></p><p>Strata: <a href="strataxframework.com" rel="noopener noreferrer" target="_blank">strataxframework.com</a></p><p>New episodes every Wednesday at 6 PM MT, available on Apple Podcasts and wherever you get your podcasts.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>You Should NOT Be the Best Employee in Your Business | Elevate to Greatness</title>
			<itunes:title>You Should NOT Be the Best Employee in Your Business | Elevate to Greatness</itunes:title>
			<pubDate>Thu, 03 Sep 2026 00:00:00 GMT</pubDate>
			<itunes:duration>22:03</itunes:duration>
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			<itunes:subtitle><![CDATA[Grow & Scale Your Business While Avoiding Costly Mistakes]]></itunes:subtitle>
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			<description><![CDATA[<p>If you’re still the best salesperson, project manager, problem solver, and decision-maker in your company, you may be the reason it can’t grow.</p><p>This week on <strong>Elevate to Greatness</strong>, Nick Liput breaks down one of the hardest transitions for a business owner: letting go of the work you <em>can</em> do so you can focus on the work only you <em>should</em> do.</p><br><p>We get into the 80% rule, owner duplication, giving employees real ownership, and a simple way to look at your calendar and see whether you’re actually working <strong>on the business—or still stuck working in it.</strong></p><br><p>Plus, Nick leaves you with one question that might completely change how you look at your own job.</p><p>Learn more at <a href="ElevateToGreatness.co." rel="noopener noreferrer" target="_blank"><strong>ElevateToGreatness.co</strong>.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>If you’re still the best salesperson, project manager, problem solver, and decision-maker in your company, you may be the reason it can’t grow.</p><p>This week on <strong>Elevate to Greatness</strong>, Nick Liput breaks down one of the hardest transitions for a business owner: letting go of the work you <em>can</em> do so you can focus on the work only you <em>should</em> do.</p><br><p>We get into the 80% rule, owner duplication, giving employees real ownership, and a simple way to look at your calendar and see whether you’re actually working <strong>on the business—or still stuck working in it.</strong></p><br><p>Plus, Nick leaves you with one question that might completely change how you look at your own job.</p><p>Learn more at <a href="ElevateToGreatness.co." rel="noopener noreferrer" target="_blank"><strong>ElevateToGreatness.co</strong>.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title><![CDATA[Love, Business & Boundaries: How to Work With Your Spouse Without Losing Your Mind]]></title>
			<itunes:title><![CDATA[Love, Business & Boundaries: How to Work With Your Spouse Without Losing Your Mind]]></itunes:title>
			<pubDate>Thu, 27 Aug 2026 00:00:00 GMT</pubDate>
			<itunes:duration>17:41</itunes:duration>
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			<itunes:subtitle><![CDATA[Grow & Scale Your Business While Avoiding Costly Mistakes]]></itunes:subtitle>
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			<description><![CDATA[<p>Working with your spouse can be a huge advantage—but only if everyone knows their role.</p><p>This week, Nick breaks down what he and Rachel have learned about building a business together: defining clear responsibilities, staying in your lane, avoiding the scorekeeping trap, and making sure work doesn’t take over the relationship.</p><br><p><strong>Grow &amp; Scale Your Business While Avoiding Costly Mistakes.</strong></p><p><strong>Elevate:</strong><a href=" elevatetogreatness.co" rel="noopener noreferrer" target="_blank"> elevatetogreatness.co</a></p><p><strong>Strata X:</strong> <a href="strataxframework.com" rel="noopener noreferrer" target="_blank">strataxframework.com</a></p><p>New episodes every Wednesday at 6 PM Mountain.</p><br><p><strong>Now available on Apple Podcasts and wherever you get your podcasts.</strong></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Working with your spouse can be a huge advantage—but only if everyone knows their role.</p><p>This week, Nick breaks down what he and Rachel have learned about building a business together: defining clear responsibilities, staying in your lane, avoiding the scorekeeping trap, and making sure work doesn’t take over the relationship.</p><br><p><strong>Grow &amp; Scale Your Business While Avoiding Costly Mistakes.</strong></p><p><strong>Elevate:</strong><a href=" elevatetogreatness.co" rel="noopener noreferrer" target="_blank"> elevatetogreatness.co</a></p><p><strong>Strata X:</strong> <a href="strataxframework.com" rel="noopener noreferrer" target="_blank">strataxframework.com</a></p><p>New episodes every Wednesday at 6 PM Mountain.</p><br><p><strong>Now available on Apple Podcasts and wherever you get your podcasts.</strong></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>If You Are the System, Your Business Can’t Scale</title>
			<itunes:title>If You Are the System, Your Business Can’t Scale</itunes:title>
			<pubDate>Thu, 20 Aug 2026 00:00:00 GMT</pubDate>
			<itunes:duration>18:51</itunes:duration>
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			<itunes:subtitle><![CDATA[Grow & Scale Your Business While Avoiding Costly Mistakes]]></itunes:subtitle>
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			<description><![CDATA[<p>If everything in your business lives in your head, you don’t have a system. And eventually, that becomes the thing that keeps your business from growing.</p><p>This week on <strong>Elevate to Greatness</strong>, we dig into the systems that keep a business from breaking as it scales. From sales and operations to purchasing, communication, workflows, technology, and AI, we look at why the businesses that grow successfully aren’t necessarily the ones working harder—they’re the ones building repeatable processes that don’t depend on one person to keep everything moving.</p><br><p>We also talk about why a business that depends entirely on its owner is incredibly difficult to sell, what companies like McDonald’s and Chick-fil-A can teach contractors about consistency and efficiency, and how Strata was built out of the real-world need to create systems that could scale alongside a growing outdoor living company.</p><p>The goal isn’t more complexity. It’s building a business that works without everything having to run through you.</p><br><p><strong>New episodes every Wednesday at 6 PM Mountain.</strong></p><br><p><strong>Grow &amp; scale your business:</strong></p><p>ElevateToGreatness.co</p><p><strong>Explore Strata:</strong></p><p>StrataXFramework.com</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>If everything in your business lives in your head, you don’t have a system. And eventually, that becomes the thing that keeps your business from growing.</p><p>This week on <strong>Elevate to Greatness</strong>, we dig into the systems that keep a business from breaking as it scales. From sales and operations to purchasing, communication, workflows, technology, and AI, we look at why the businesses that grow successfully aren’t necessarily the ones working harder—they’re the ones building repeatable processes that don’t depend on one person to keep everything moving.</p><br><p>We also talk about why a business that depends entirely on its owner is incredibly difficult to sell, what companies like McDonald’s and Chick-fil-A can teach contractors about consistency and efficiency, and how Strata was built out of the real-world need to create systems that could scale alongside a growing outdoor living company.</p><p>The goal isn’t more complexity. It’s building a business that works without everything having to run through you.</p><br><p><strong>New episodes every Wednesday at 6 PM Mountain.</strong></p><br><p><strong>Grow &amp; scale your business:</strong></p><p>ElevateToGreatness.co</p><p><strong>Explore Strata:</strong></p><p>StrataXFramework.com</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Stop Doing Everything Yourself: The Delegation Problem Killing Your Growth</title>
			<itunes:title>Stop Doing Everything Yourself: The Delegation Problem Killing Your Growth</itunes:title>
			<pubDate>Thu, 13 Aug 2026 00:00:00 GMT</pubDate>
			<itunes:duration>16:31</itunes:duration>
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			<itunes:subtitle><![CDATA[Grow & Scale Your Business While Avoiding Costly Mistakes]]></itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:image href="https://assets.pippa.io/shows/cover/1786557805606-ecfc00cd-4773-4328-a987-14c59900e368.jpeg"/>
			<description><![CDATA[<p>If your business can’t grow without you doing everything, you don’t own a scalable business — you own a job with a lot more stress.</p><p>This week on <strong>Elevate to Greatness</strong>, we’re talking about one of the hardest things for any business owner to do: <strong>let go</strong>.</p><br><p>Nick breaks down why delegation is essential to scaling, why “it’s just easier if I do it myself” is one of the most dangerous mindsets an owner can have, and how to identify the work that shouldn’t be on your plate anymore.</p><br><p>We get into the Owner Duplication exercise, finding and training the right people, trusting your team, and how regularly removing yourself from day-to-day tasks creates the time and capacity you actually need to grow.</p><br><p>Because eventually, the biggest thing standing between your business and the next level might be <strong>you</strong>.</p><br><p><strong>New episodes every Wednesday at 6 PM Mountain.</strong></p><p><strong>Learn more about Elevate to Greatness:</strong></p><p>ElevateToGreatness.co</p><p><strong>Explore the Strata X Framework:</strong></p><p>StrataXFramework.com</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>If your business can’t grow without you doing everything, you don’t own a scalable business — you own a job with a lot more stress.</p><p>This week on <strong>Elevate to Greatness</strong>, we’re talking about one of the hardest things for any business owner to do: <strong>let go</strong>.</p><br><p>Nick breaks down why delegation is essential to scaling, why “it’s just easier if I do it myself” is one of the most dangerous mindsets an owner can have, and how to identify the work that shouldn’t be on your plate anymore.</p><br><p>We get into the Owner Duplication exercise, finding and training the right people, trusting your team, and how regularly removing yourself from day-to-day tasks creates the time and capacity you actually need to grow.</p><br><p>Because eventually, the biggest thing standing between your business and the next level might be <strong>you</strong>.</p><br><p><strong>New episodes every Wednesday at 6 PM Mountain.</strong></p><p><strong>Learn more about Elevate to Greatness:</strong></p><p>ElevateToGreatness.co</p><p><strong>Explore the Strata X Framework:</strong></p><p>StrataXFramework.com</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
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			<itunes:category text="Entrepreneurship"/>
		</itunes:category>
		<itunes:category text="Business">
			<itunes:category text="Management"/>
		</itunes:category>
		<itunes:category text="Business">
			<itunes:category text="Marketing"/>
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