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		<title>Elevate To Greatness with Nick Liput</title>
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		<itunes:keywords>outdoor living,contractors,business growth,business scaling,construction business,business coaching,sales,leadership,profitability</itunes:keywords>
		<itunes:author>Darby Wilcox</itunes:author>
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		<itunes:summary><![CDATA[<p>Elevate to Greatness is built for outdoor living professionals who want to build stronger, more profitable businesses.</p><p>We break down the systems, strategies, and real-world lessons behind successful outdoor living companies—from sales and operations to leadership, hiring, profitability, and scaling without creating more chaos along the way.</p><br><p>No theory. Just practical conversations from people actively building, growing, and operating businesses in the industry.</p><p>Want personalized coaching or information on upcoming Elevate programs? Contact Darby at <a href="mailto:dwilcox@elevatetogreatness.co" rel="noopener noreferrer" target="_blank"><strong>dwilcox@elevatetogreatness.co</strong></a>.</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		<description><![CDATA[<p>Elevate to Greatness is built for outdoor living professionals who want to build stronger, more profitable businesses.</p><p>We break down the systems, strategies, and real-world lessons behind successful outdoor living companies—from sales and operations to leadership, hiring, profitability, and scaling without creating more chaos along the way.</p><br><p>No theory. Just practical conversations from people actively building, growing, and operating businesses in the industry.</p><p>Want personalized coaching or information on upcoming Elevate programs? Contact Darby at <a href="mailto:dwilcox@elevatetogreatness.co" rel="noopener noreferrer" target="_blank"><strong>dwilcox@elevatetogreatness.co</strong></a>.</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
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			<itunes:name>Darby Wilcox</itunes:name>
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			<title>Stop Running Your Business on Spreadsheets</title>
			<itunes:title>Stop Running Your Business on Spreadsheets</itunes:title>
			<pubDate>Thu, 15 Oct 2026 00:00:00 GMT</pubDate>
			<itunes:duration>15:32</itunes:duration>
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			<itunes:subtitle><![CDATA[Grow & Scale Your Business While Avoiding Costly Mistakes]]></itunes:subtitle>
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			<description><![CDATA[<p>Software isn’t an expense—it’s leverage.</p><br><p>This week, Nick breaks down why the right systems can give you back massive amounts of time, reduce human error, protect your business when employees come and go, and allow you to scale without constantly adding administrative overhead.</p><br><p>From scheduling and job costing to purchasing, sales, communication, and automation, we get into how Rocky Mountain Outdoor Living uses technology every day—and why Nick believes that once your business hits $1 million, software is no longer optional.</p><br><p><strong>Grow &amp; Scale Your Business While Avoiding Costly Mistakes.</strong></p><p><strong>Elevate to Greatness:</strong></p><p><a href="https://elevatetogreatness.co" rel="noopener noreferrer" target="_blank">https://elevatetogreatness.co</a></p><p><strong>Explore Strata Framework:</strong></p><p><a href="https://www.strataxframework.com/" rel="noopener noreferrer" target="_blank">https://www.strataxframework.com/</a></p><br><p>Interested in coaching or upcoming Elevate programs?</p><p>Email Darby at <a href="mailto:dwilcox@elevatetogreatness.co" rel="noopener noreferrer" target="_blank">dwilcox@elevatetogreatness.co</a></p><br><p><strong>New episodes every Wednesday at 6 PM Mountain Time</strong>, on Apple Podcasts, Spotify, and wherever you get your podcasts.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Software isn’t an expense—it’s leverage.</p><br><p>This week, Nick breaks down why the right systems can give you back massive amounts of time, reduce human error, protect your business when employees come and go, and allow you to scale without constantly adding administrative overhead.</p><br><p>From scheduling and job costing to purchasing, sales, communication, and automation, we get into how Rocky Mountain Outdoor Living uses technology every day—and why Nick believes that once your business hits $1 million, software is no longer optional.</p><br><p><strong>Grow &amp; Scale Your Business While Avoiding Costly Mistakes.</strong></p><p><strong>Elevate to Greatness:</strong></p><p><a href="https://elevatetogreatness.co" rel="noopener noreferrer" target="_blank">https://elevatetogreatness.co</a></p><p><strong>Explore Strata Framework:</strong></p><p><a href="https://www.strataxframework.com/" rel="noopener noreferrer" target="_blank">https://www.strataxframework.com/</a></p><br><p>Interested in coaching or upcoming Elevate programs?</p><p>Email Darby at <a href="mailto:dwilcox@elevatetogreatness.co" rel="noopener noreferrer" target="_blank">dwilcox@elevatetogreatness.co</a></p><br><p><strong>New episodes every Wednesday at 6 PM Mountain Time</strong>, on Apple Podcasts, Spotify, and wherever you get your podcasts.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Your Budget Is Built. Now What?</title>
			<itunes:title>Your Budget Is Built. Now What?</itunes:title>
			<pubDate>Thu, 08 Oct 2026 00:00:00 GMT</pubDate>
			<itunes:duration>15:30</itunes:duration>
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			<itunes:subtitle><![CDATA[Grow & Scale Your Business While Avoiding Costly Mistakes]]></itunes:subtitle>
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			<description><![CDATA[<p>Building a budget is one thing. Actually using it to run your business is another.</p><br><p>This week, Nick breaks down what happens after the budget is built—how to track it month by month, spot problems before they become expensive, adjust when revenue or expenses get off track, and understand what your numbers are really telling you.</p><br><p>For outdoor living contractors, knowing your numbers isn’t just about profitability. It gives you the confidence to make better decisions and know where your business is headed instead of guessing.</p><br><p><strong>Grow &amp; Scale Your Business While Avoiding Costly Mistakes.</strong></p><p>Learn more about Elevate to Greatness:</p><p><a href="https://elevatetogreatness.co" rel="noopener noreferrer" target="_blank">https://elevatetogreatness.co</a></p><p>Explore the Strata-X Framework:</p><p><a href="https://www.strataxframework.com/" rel="noopener noreferrer" target="_blank">https://www.strataxframework.com/</a></p><br><p>Questions about Elevate or interested in coaching?</p><p>Email Darby: <a href="mailto:dwilcox@elevatetogreatness.co" rel="noopener noreferrer" target="_blank">dwilcox@elevatetogreatness.co</a></p><p><strong>New episodes every Wednesday at 6:00 PM Mountain Time.</strong></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Building a budget is one thing. Actually using it to run your business is another.</p><br><p>This week, Nick breaks down what happens after the budget is built—how to track it month by month, spot problems before they become expensive, adjust when revenue or expenses get off track, and understand what your numbers are really telling you.</p><br><p>For outdoor living contractors, knowing your numbers isn’t just about profitability. It gives you the confidence to make better decisions and know where your business is headed instead of guessing.</p><br><p><strong>Grow &amp; Scale Your Business While Avoiding Costly Mistakes.</strong></p><p>Learn more about Elevate to Greatness:</p><p><a href="https://elevatetogreatness.co" rel="noopener noreferrer" target="_blank">https://elevatetogreatness.co</a></p><p>Explore the Strata-X Framework:</p><p><a href="https://www.strataxframework.com/" rel="noopener noreferrer" target="_blank">https://www.strataxframework.com/</a></p><br><p>Questions about Elevate or interested in coaching?</p><p>Email Darby: <a href="mailto:dwilcox@elevatetogreatness.co" rel="noopener noreferrer" target="_blank">dwilcox@elevatetogreatness.co</a></p><p><strong>New episodes every Wednesday at 6:00 PM Mountain Time.</strong></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title><![CDATA[Stop Guessing: Budgeting & Forecasting for 2027]]></title>
			<itunes:title><![CDATA[Stop Guessing: Budgeting & Forecasting for 2027]]></itunes:title>
			<pubDate>Thu, 01 Oct 2026 00:00:00 GMT</pubDate>
			<itunes:duration>15:24</itunes:duration>
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			<itunes:subtitle><![CDATA[Grow & Scale Your Business While Avoiding Costly Mistakes]]></itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
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			<description><![CDATA[<p>If you’re already booking work into 2027, you need to be pricing and planning for 2027 now.</p><br><p>This week, Nick breaks down budgeting and forecasting specifically for outdoor living and construction companies—planning for hiring, equipment, overhead, cash flow and the expenses that quietly eat away at profitability.</p><br><p>It’s not just about growing revenue. It’s about understanding what’s coming, building it into your numbers and <strong>growing and scaling your business while avoiding costly mistakes.</strong></p><br><p>New episodes drop every Wednesday at 6:00 PM MT.</p><br><p><strong>Learn more about the StrataX Framework:</strong></p><p><a href="https://www.strataxframework.com/" rel="noopener noreferrer" target="_blank">https://www.strataxframework.com/</a></p><p><strong>Discover more Elevate to Greatness resources:</strong></p><p><a href="https://elevatetogreatness.co/" rel="noopener noreferrer" target="_blank">https://elevatetogreatness.co/</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>If you’re already booking work into 2027, you need to be pricing and planning for 2027 now.</p><br><p>This week, Nick breaks down budgeting and forecasting specifically for outdoor living and construction companies—planning for hiring, equipment, overhead, cash flow and the expenses that quietly eat away at profitability.</p><br><p>It’s not just about growing revenue. It’s about understanding what’s coming, building it into your numbers and <strong>growing and scaling your business while avoiding costly mistakes.</strong></p><br><p>New episodes drop every Wednesday at 6:00 PM MT.</p><br><p><strong>Learn more about the StrataX Framework:</strong></p><p><a href="https://www.strataxframework.com/" rel="noopener noreferrer" target="_blank">https://www.strataxframework.com/</a></p><p><strong>Discover more Elevate to Greatness resources:</strong></p><p><a href="https://elevatetogreatness.co/" rel="noopener noreferrer" target="_blank">https://elevatetogreatness.co/</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Annual Planning: Stop Reacting and Start Running Your Business</title>
			<itunes:title>Annual Planning: Stop Reacting and Start Running Your Business</itunes:title>
			<pubDate>Thu, 24 Sep 2026 00:00:00 GMT</pubDate>
			<itunes:duration>22:40</itunes:duration>
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			<itunes:subtitle><![CDATA[Grow & Scale Your Business While Avoiding Costly Mistakes]]></itunes:subtitle>
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			<description><![CDATA[<p>If you wait until January—or worse, spring—to start planning your year, you’re already behind.</p><br><p>This week on <strong>Elevate to Greatness</strong>, Nick breaks down how to build an annual plan that connects your vision, marketing, sales, production, staffing, leadership and financial goals. More importantly, we talk about how to actually <strong>execute the plan</strong> instead of letting it collect dust while you spend the year reacting to problems.</p><br><p><strong>Grow &amp; Scale Your Business While Avoiding Costly Mistakes.</strong></p><br><p>Learn more about Elevate to Greatness:</p><p><strong><a href="ElevateToGreatness.co" rel="noopener noreferrer" target="_blank">ElevateToGreatness.co</a></strong></p><br><p>Learn more about Strata:</p><p><strong><a href="StrataXFramework.com" rel="noopener noreferrer" target="_blank">StrataXFramework.com</a></strong></p><br><p>New episodes every Wednesday at <strong>6 PM MT</strong>, available on Apple Podcasts and wherever you get your podcasts.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>If you wait until January—or worse, spring—to start planning your year, you’re already behind.</p><br><p>This week on <strong>Elevate to Greatness</strong>, Nick breaks down how to build an annual plan that connects your vision, marketing, sales, production, staffing, leadership and financial goals. More importantly, we talk about how to actually <strong>execute the plan</strong> instead of letting it collect dust while you spend the year reacting to problems.</p><br><p><strong>Grow &amp; Scale Your Business While Avoiding Costly Mistakes.</strong></p><br><p>Learn more about Elevate to Greatness:</p><p><strong><a href="ElevateToGreatness.co" rel="noopener noreferrer" target="_blank">ElevateToGreatness.co</a></strong></p><br><p>Learn more about Strata:</p><p><strong><a href="StrataXFramework.com" rel="noopener noreferrer" target="_blank">StrataXFramework.com</a></strong></p><br><p>New episodes every Wednesday at <strong>6 PM MT</strong>, available on Apple Podcasts and wherever you get your podcasts.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Stop Micromanaging. Build Better Systems.</title>
			<itunes:title>Stop Micromanaging. Build Better Systems.</itunes:title>
			<pubDate>Thu, 17 Sep 2026 00:00:00 GMT</pubDate>
			<itunes:duration>11:50</itunes:duration>
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			<itunes:subtitle><![CDATA[Grow & Scale Your Business While Avoiding Costly Mistakes]]></itunes:subtitle>
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			<description><![CDATA[<p>If you have to constantly watch your team to make sure things get done, the problem may not be your people—it may be your systems.</p><p>This week, Nick breaks down how the right processes create accountability without micromanagement, give your team more ownership, and let you actually run the business instead of babysitting it.</p><br><p><br></p><p><strong>Grow &amp; Scale Your Business While Avoiding Costly Mistakes.</strong></p><p>New episodes every Wednesday at 6 PM MT, available on Spotify, Apple Podcasts and wherever you get your podcasts.</p><br><p><a href="ElevateToGreatness.co" rel="noopener noreferrer" target="_blank">ElevateToGreatness.co</a></p><p><a href="StrataXFramework.com" rel="noopener noreferrer" target="_blank">StrataXFramework.com</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>If you have to constantly watch your team to make sure things get done, the problem may not be your people—it may be your systems.</p><p>This week, Nick breaks down how the right processes create accountability without micromanagement, give your team more ownership, and let you actually run the business instead of babysitting it.</p><br><p><br></p><p><strong>Grow &amp; Scale Your Business While Avoiding Costly Mistakes.</strong></p><p>New episodes every Wednesday at 6 PM MT, available on Spotify, Apple Podcasts and wherever you get your podcasts.</p><br><p><a href="ElevateToGreatness.co" rel="noopener noreferrer" target="_blank">ElevateToGreatness.co</a></p><p><a href="StrataXFramework.com" rel="noopener noreferrer" target="_blank">StrataXFramework.com</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Stop Leaving Money on the Table With Change Orders</title>
			<itunes:title>Stop Leaving Money on the Table With Change Orders</itunes:title>
			<pubDate>Thu, 10 Sep 2026 00:01:09 GMT</pubDate>
			<itunes:duration>22:05</itunes:duration>
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			<itunes:subtitle><![CDATA[Grow & Scale Your Business While Avoiding Costly Mistakes]]></itunes:subtitle>
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			<description><![CDATA[<p>Change orders can be a massive source of revenue—or a place where contractors give away work for free.</p><br><p>This week, Nick breaks down the process that helped Rocky Mountain Outdoor Living increase change-order revenue by 700%, including how to spot opportunities, get your team involved, price and approve changes, and make sure nothing gets done without getting paid.</p><br><p>If you don’t have a real change-order process, this episode could change the way you run your projects.</p><br><p><strong>Grow &amp; Scale Your Business While Avoiding Costly Mistakes.</strong></p><br><p>Elevate to Greatness: <a href="elevatetogreatness.co" rel="noopener noreferrer" target="_blank">elevatetogreatness.co</a></p><p>Strata: <a href="strataxframework.com" rel="noopener noreferrer" target="_blank">strataxframework.com</a></p><p>New episodes every Wednesday at 6 PM MT, available on Apple Podcasts and wherever you get your podcasts.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Change orders can be a massive source of revenue—or a place where contractors give away work for free.</p><br><p>This week, Nick breaks down the process that helped Rocky Mountain Outdoor Living increase change-order revenue by 700%, including how to spot opportunities, get your team involved, price and approve changes, and make sure nothing gets done without getting paid.</p><br><p>If you don’t have a real change-order process, this episode could change the way you run your projects.</p><br><p><strong>Grow &amp; Scale Your Business While Avoiding Costly Mistakes.</strong></p><br><p>Elevate to Greatness: <a href="elevatetogreatness.co" rel="noopener noreferrer" target="_blank">elevatetogreatness.co</a></p><p>Strata: <a href="strataxframework.com" rel="noopener noreferrer" target="_blank">strataxframework.com</a></p><p>New episodes every Wednesday at 6 PM MT, available on Apple Podcasts and wherever you get your podcasts.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>You Should NOT Be the Best Employee in Your Business | Elevate to Greatness</title>
			<itunes:title>You Should NOT Be the Best Employee in Your Business | Elevate to Greatness</itunes:title>
			<pubDate>Thu, 03 Sep 2026 00:00:00 GMT</pubDate>
			<itunes:duration>22:03</itunes:duration>
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			<itunes:subtitle><![CDATA[Grow & Scale Your Business While Avoiding Costly Mistakes]]></itunes:subtitle>
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			<description><![CDATA[<p>If you’re still the best salesperson, project manager, problem solver, and decision-maker in your company, you may be the reason it can’t grow.</p><p>This week on <strong>Elevate to Greatness</strong>, Nick Liput breaks down one of the hardest transitions for a business owner: letting go of the work you <em>can</em> do so you can focus on the work only you <em>should</em> do.</p><br><p>We get into the 80% rule, owner duplication, giving employees real ownership, and a simple way to look at your calendar and see whether you’re actually working <strong>on the business—or still stuck working in it.</strong></p><br><p>Plus, Nick leaves you with one question that might completely change how you look at your own job.</p><p>Learn more at <a href="ElevateToGreatness.co." rel="noopener noreferrer" target="_blank"><strong>ElevateToGreatness.co</strong>.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>If you’re still the best salesperson, project manager, problem solver, and decision-maker in your company, you may be the reason it can’t grow.</p><p>This week on <strong>Elevate to Greatness</strong>, Nick Liput breaks down one of the hardest transitions for a business owner: letting go of the work you <em>can</em> do so you can focus on the work only you <em>should</em> do.</p><br><p>We get into the 80% rule, owner duplication, giving employees real ownership, and a simple way to look at your calendar and see whether you’re actually working <strong>on the business—or still stuck working in it.</strong></p><br><p>Plus, Nick leaves you with one question that might completely change how you look at your own job.</p><p>Learn more at <a href="ElevateToGreatness.co." rel="noopener noreferrer" target="_blank"><strong>ElevateToGreatness.co</strong>.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title><![CDATA[Love, Business & Boundaries: How to Work With Your Spouse Without Losing Your Mind]]></title>
			<itunes:title><![CDATA[Love, Business & Boundaries: How to Work With Your Spouse Without Losing Your Mind]]></itunes:title>
			<pubDate>Thu, 27 Aug 2026 00:00:00 GMT</pubDate>
			<itunes:duration>17:41</itunes:duration>
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			<itunes:subtitle><![CDATA[Grow & Scale Your Business While Avoiding Costly Mistakes]]></itunes:subtitle>
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			<description><![CDATA[<p>Working with your spouse can be a huge advantage—but only if everyone knows their role.</p><p>This week, Nick breaks down what he and Rachel have learned about building a business together: defining clear responsibilities, staying in your lane, avoiding the scorekeeping trap, and making sure work doesn’t take over the relationship.</p><br><p><strong>Grow &amp; Scale Your Business While Avoiding Costly Mistakes.</strong></p><p><strong>Elevate:</strong><a href=" elevatetogreatness.co" rel="noopener noreferrer" target="_blank"> elevatetogreatness.co</a></p><p><strong>Strata X:</strong> <a href="strataxframework.com" rel="noopener noreferrer" target="_blank">strataxframework.com</a></p><p>New episodes every Wednesday at 6 PM Mountain.</p><br><p><strong>Now available on Apple Podcasts and wherever you get your podcasts.</strong></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Working with your spouse can be a huge advantage—but only if everyone knows their role.</p><p>This week, Nick breaks down what he and Rachel have learned about building a business together: defining clear responsibilities, staying in your lane, avoiding the scorekeeping trap, and making sure work doesn’t take over the relationship.</p><br><p><strong>Grow &amp; Scale Your Business While Avoiding Costly Mistakes.</strong></p><p><strong>Elevate:</strong><a href=" elevatetogreatness.co" rel="noopener noreferrer" target="_blank"> elevatetogreatness.co</a></p><p><strong>Strata X:</strong> <a href="strataxframework.com" rel="noopener noreferrer" target="_blank">strataxframework.com</a></p><p>New episodes every Wednesday at 6 PM Mountain.</p><br><p><strong>Now available on Apple Podcasts and wherever you get your podcasts.</strong></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>If You Are the System, Your Business Can’t Scale</title>
			<itunes:title>If You Are the System, Your Business Can’t Scale</itunes:title>
			<pubDate>Thu, 20 Aug 2026 00:00:00 GMT</pubDate>
			<itunes:duration>18:51</itunes:duration>
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			<itunes:subtitle><![CDATA[Grow & Scale Your Business While Avoiding Costly Mistakes]]></itunes:subtitle>
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			<description><![CDATA[<p>If everything in your business lives in your head, you don’t have a system. And eventually, that becomes the thing that keeps your business from growing.</p><p>This week on <strong>Elevate to Greatness</strong>, we dig into the systems that keep a business from breaking as it scales. From sales and operations to purchasing, communication, workflows, technology, and AI, we look at why the businesses that grow successfully aren’t necessarily the ones working harder—they’re the ones building repeatable processes that don’t depend on one person to keep everything moving.</p><br><p>We also talk about why a business that depends entirely on its owner is incredibly difficult to sell, what companies like McDonald’s and Chick-fil-A can teach contractors about consistency and efficiency, and how Strata was built out of the real-world need to create systems that could scale alongside a growing outdoor living company.</p><p>The goal isn’t more complexity. It’s building a business that works without everything having to run through you.</p><br><p><strong>New episodes every Wednesday at 6 PM Mountain.</strong></p><br><p><strong>Grow &amp; scale your business:</strong></p><p>ElevateToGreatness.co</p><p><strong>Explore Strata:</strong></p><p>StrataXFramework.com</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>If everything in your business lives in your head, you don’t have a system. And eventually, that becomes the thing that keeps your business from growing.</p><p>This week on <strong>Elevate to Greatness</strong>, we dig into the systems that keep a business from breaking as it scales. From sales and operations to purchasing, communication, workflows, technology, and AI, we look at why the businesses that grow successfully aren’t necessarily the ones working harder—they’re the ones building repeatable processes that don’t depend on one person to keep everything moving.</p><br><p>We also talk about why a business that depends entirely on its owner is incredibly difficult to sell, what companies like McDonald’s and Chick-fil-A can teach contractors about consistency and efficiency, and how Strata was built out of the real-world need to create systems that could scale alongside a growing outdoor living company.</p><p>The goal isn’t more complexity. It’s building a business that works without everything having to run through you.</p><br><p><strong>New episodes every Wednesday at 6 PM Mountain.</strong></p><br><p><strong>Grow &amp; scale your business:</strong></p><p>ElevateToGreatness.co</p><p><strong>Explore Strata:</strong></p><p>StrataXFramework.com</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Stop Doing Everything Yourself: The Delegation Problem Killing Your Growth</title>
			<itunes:title>Stop Doing Everything Yourself: The Delegation Problem Killing Your Growth</itunes:title>
			<pubDate>Thu, 13 Aug 2026 00:00:00 GMT</pubDate>
			<itunes:duration>16:31</itunes:duration>
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			<acast:episodeUrl>stop-doing-everything-yourself-the-delegation-problem-killin</acast:episodeUrl>
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			<itunes:subtitle><![CDATA[Grow & Scale Your Business While Avoiding Costly Mistakes]]></itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:image href="https://assets.pippa.io/shows/cover/1786557805606-ecfc00cd-4773-4328-a987-14c59900e368.jpeg"/>
			<description><![CDATA[<p>If your business can’t grow without you doing everything, you don’t own a scalable business — you own a job with a lot more stress.</p><p>This week on <strong>Elevate to Greatness</strong>, we’re talking about one of the hardest things for any business owner to do: <strong>let go</strong>.</p><br><p>Nick breaks down why delegation is essential to scaling, why “it’s just easier if I do it myself” is one of the most dangerous mindsets an owner can have, and how to identify the work that shouldn’t be on your plate anymore.</p><br><p>We get into the Owner Duplication exercise, finding and training the right people, trusting your team, and how regularly removing yourself from day-to-day tasks creates the time and capacity you actually need to grow.</p><br><p>Because eventually, the biggest thing standing between your business and the next level might be <strong>you</strong>.</p><br><p><strong>New episodes every Wednesday at 6 PM Mountain.</strong></p><p><strong>Learn more about Elevate to Greatness:</strong></p><p>ElevateToGreatness.co</p><p><strong>Explore the Strata X Framework:</strong></p><p>StrataXFramework.com</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>If your business can’t grow without you doing everything, you don’t own a scalable business — you own a job with a lot more stress.</p><p>This week on <strong>Elevate to Greatness</strong>, we’re talking about one of the hardest things for any business owner to do: <strong>let go</strong>.</p><br><p>Nick breaks down why delegation is essential to scaling, why “it’s just easier if I do it myself” is one of the most dangerous mindsets an owner can have, and how to identify the work that shouldn’t be on your plate anymore.</p><br><p>We get into the Owner Duplication exercise, finding and training the right people, trusting your team, and how regularly removing yourself from day-to-day tasks creates the time and capacity you actually need to grow.</p><br><p>Because eventually, the biggest thing standing between your business and the next level might be <strong>you</strong>.</p><br><p><strong>New episodes every Wednesday at 6 PM Mountain.</strong></p><p><strong>Learn more about Elevate to Greatness:</strong></p><p>ElevateToGreatness.co</p><p><strong>Explore the Strata X Framework:</strong></p><p>StrataXFramework.com</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
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			<itunes:category text="Entrepreneurship"/>
		</itunes:category>
		<itunes:category text="Business">
			<itunes:category text="Management"/>
		</itunes:category>
		<itunes:category text="Business">
			<itunes:category text="Marketing"/>
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