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		<title>Living on the Edge with Tom Lyons</title>
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		<copyright>Tom Lyons</copyright>
		<itunes:keywords>Living on the Edge, Tom Lyons podcast, Lyons Cards, card collecting, trading cards, card pricing, card comps, comparable sales, card grading, PSA grading, card cleaning, buy sell or hold, baseball cards, basketball cards, LyonsCards.com</itunes:keywords>
		<itunes:author>Tom Lyons</itunes:author>
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		<itunes:summary><![CDATA[<p><strong>Living on the Edge with Tom Lyons</strong> is a video podcast exploring <u>sports cards, the people behind the hobby and the decisions that shape a collection</u>. Join Tom for card shop visits, roadshow adventures, collector interviews and sit-down conversations about sports card pricing, comparable sales, scarcity and market trends. </p><br><p>Through the Lyons Market Lab, we explore current competition, liquidity windows and what could influence future demand. Episodes also cover new products, rare inserts, card cleaning, grading preparation and collection management. See the cards up close and learn how to evaluate what you own and consider when to buy, sell or hold. </p><br><p>Explore our cards, research and collecting guides at LyonsCards.com.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		<description><![CDATA[<p><strong>Living on the Edge with Tom Lyons</strong> is a video podcast exploring <u>sports cards, the people behind the hobby and the decisions that shape a collection</u>. Join Tom for card shop visits, roadshow adventures, collector interviews and sit-down conversations about sports card pricing, comparable sales, scarcity and market trends. </p><br><p>Through the Lyons Market Lab, we explore current competition, liquidity windows and what could influence future demand. Episodes also cover new products, rare inserts, card cleaning, grading preparation and collection management. See the cards up close and learn how to evaluate what you own and consider when to buy, sell or hold. </p><br><p>Explore our cards, research and collecting guides at LyonsCards.com.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
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			<title> How Do You Really Know If You Sold Your Card Well? | Your Card Report Card</title>
			<itunes:title> How Do You Really Know If You Sold Your Card Well? | Your Card Report Card</itunes:title>
			<pubDate>Thu, 12 Nov 2026 07:43:22 GMT</pubDate>
			<itunes:duration>19:40</itunes:duration>
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			<description><![CDATA[<p>On this Episode of Living on the Edge, Tom Lyons, &quot;The Pricing King&quot; and co-owner of Lyons Cards, borrows the discipline hotels use to judge their results and applies it to sports cards: put every sale in context, compare it with the market for that exact card, and keep learning after the sale is done. IN THIS EPISODE </p><p><br></p><ul><li>Why the hotel STAR report and competitive benchmarking matter for card sellers </li><li>Start with the exact card: year, set, parallel and grade (our example: Tom&#39;s Steph Curry &quot;white disco&quot;) </li><li>A proposed sale-to-market index: your sale price compared with matched completed sales </li><li>Reviewing one sale over time: 3 months, 6 months and beyond, when later prices rise or fall </li><li>Inserts like Touchdown and Downtown, Bowman anime, GPK and spotlight cards, and when a price range is the honest answer </li><li>A simple month-end report: one defensible benchmark per card, and pending vs. unscored results </li><li>Why unsold cards still belong in the review, and why zero impressions do not mean zero demand </li></ul><p><br></p><p>NEXT ON LIVING ON THE EDGE The 2026 Legacy Card Market Review SHOP &amp; SELL WITH US Shop cards, live shows and selling your collection: lyonscards.com </p><br><p>Lyons Cards Live Examples and index numbers in this episode are illustrations, not results or price guarantees. This video is educational, not financial advice.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>On this Episode of Living on the Edge, Tom Lyons, &quot;The Pricing King&quot; and co-owner of Lyons Cards, borrows the discipline hotels use to judge their results and applies it to sports cards: put every sale in context, compare it with the market for that exact card, and keep learning after the sale is done. IN THIS EPISODE </p><p><br></p><ul><li>Why the hotel STAR report and competitive benchmarking matter for card sellers </li><li>Start with the exact card: year, set, parallel and grade (our example: Tom&#39;s Steph Curry &quot;white disco&quot;) </li><li>A proposed sale-to-market index: your sale price compared with matched completed sales </li><li>Reviewing one sale over time: 3 months, 6 months and beyond, when later prices rise or fall </li><li>Inserts like Touchdown and Downtown, Bowman anime, GPK and spotlight cards, and when a price range is the honest answer </li><li>A simple month-end report: one defensible benchmark per card, and pending vs. unscored results </li><li>Why unsold cards still belong in the review, and why zero impressions do not mean zero demand </li></ul><p><br></p><p>NEXT ON LIVING ON THE EDGE The 2026 Legacy Card Market Review SHOP &amp; SELL WITH US Shop cards, live shows and selling your collection: lyonscards.com </p><br><p>Lyons Cards Live Examples and index numbers in this episode are illustrations, not results or price guarantees. This video is educational, not financial advice.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Sports Card Seasonality: Reading Beyond the Price Drop</title>
			<itunes:title>Sports Card Seasonality: Reading Beyond the Price Drop</itunes:title>
			<pubDate>Wed, 04 Nov 2026 21:39:29 GMT</pubDate>
			<itunes:duration>37:36</itunes:duration>
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			<itunes:subtitle>Tom Lyons explores seasonal trends, sales activity, and why a 60-day decline needs context before you sell.</itunes:subtitle>
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			<description><![CDATA[<p>“Jordan is down.” “Brady is down.” But what does a 60-day price change actually tell you about your cards?</p><p>In this episode of <em>Living on the Edge</em>, Tom Lyons, “The Pricing King,” explains why context should come before a selling decision. Drawing on more than 30 years in pricing and hotel revenue management, the Lyons Cards co-owner explores how to read market movement and separate a headline from evidence about the exact card you own.</p><p>In this episode:</p><ul><li>Reported 60-day changes for Tom Brady, Michael Jordan and LeBron James—and what those figures leave out</li><li>Lessons from hotel revenue management about interpreting a “down” month</li><li>Our preliminary 2024–2025 study covering seven exact card-and-grade series, six players and 2,775 recorded sales</li><li>Why year, set, parallel and grade matter when comparing prices</li><li>How releases such as Topps Flagship and Bowman Football compete for collectors’ attention</li><li>Price versus liquidity, sparse sales and why a missing sale does not prove a card held its value</li><li>How reviewing sales at month end informs the next pricing decision</li></ul><p>Read “Seasonality in Sports Cards” in The Lyons Edge · Market Lab:</p><p><a href="https://lyonscards.com/seasonality" rel="noopener noreferrer" target="_blank">https://lyonscards.com/seasonality</a></p><p>Shop cards, explore live shows or learn about selling your collection:</p><p><a href="https://lyonscards.com/" rel="noopener noreferrer" target="_blank">https://lyonscards.com</a></p><p>Follow <em>Living on the Edge with Tom Lyons</em> for more conversations about collecting and sports card pricing.</p><p>Study figures are preliminary, and 60-day changes are presented as reported. This episode is for educational purposes and is not financial advice.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>“Jordan is down.” “Brady is down.” But what does a 60-day price change actually tell you about your cards?</p><p>In this episode of <em>Living on the Edge</em>, Tom Lyons, “The Pricing King,” explains why context should come before a selling decision. Drawing on more than 30 years in pricing and hotel revenue management, the Lyons Cards co-owner explores how to read market movement and separate a headline from evidence about the exact card you own.</p><p>In this episode:</p><ul><li>Reported 60-day changes for Tom Brady, Michael Jordan and LeBron James—and what those figures leave out</li><li>Lessons from hotel revenue management about interpreting a “down” month</li><li>Our preliminary 2024–2025 study covering seven exact card-and-grade series, six players and 2,775 recorded sales</li><li>Why year, set, parallel and grade matter when comparing prices</li><li>How releases such as Topps Flagship and Bowman Football compete for collectors’ attention</li><li>Price versus liquidity, sparse sales and why a missing sale does not prove a card held its value</li><li>How reviewing sales at month end informs the next pricing decision</li></ul><p>Read “Seasonality in Sports Cards” in The Lyons Edge · Market Lab:</p><p><a href="https://lyonscards.com/seasonality" rel="noopener noreferrer" target="_blank">https://lyonscards.com/seasonality</a></p><p>Shop cards, explore live shows or learn about selling your collection:</p><p><a href="https://lyonscards.com/" rel="noopener noreferrer" target="_blank">https://lyonscards.com</a></p><p>Follow <em>Living on the Edge with Tom Lyons</em> for more conversations about collecting and sports card pricing.</p><p>Study figures are preliminary, and 60-day changes are presented as reported. This episode is for educational purposes and is not financial advice.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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