Host James Chandler is joined by Jenny Haggard to unpack the key findings, from the role of trust and personalisation to how “taste” shapes the way ads are delivered and received. Together, they discuss why advertisers may need to rethink audio’s place in the media mix, and what a strong audio strategy looks like in practice.

If you’re looking to better understand attention, engagement and the future of audio, this episode breaks down what The Sound On Era means for advertisers today.

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As trust becomes an increasingly important, and complex, part of the advertising landscape, we unpack how it has evolved over time, what’s shaping consumer attitudes today, and why context, creativity and environment all play a role in building (or eroding) trust.

From the rise of creator marketing to the impact of AI, the conversation looks at how trust operates across the entire ecosystem, and what advertisers should be thinking about if they want to earn and maintain it.

We also discuss the role of industry standards, the challenges of digital environments, and the one key takeaway brands should consider when it comes to building trust in a rapidly changing world.

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Bringing together expert voices from across the industry, the conversation explores how measurement is evolving, the challenges advertisers are facing today, and what better, more meaningful measurement looks like in practice.

Tune in for a candid, in-the-room discussion capturing the energy and insight of the Last Thursday Club.

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As outcome measurement becomes standard across digital advertising, audio is often assessed using frameworks not built for the medium. This raises important questions about how audio is valued, what success really looks like, and whether a focus on easily measurable metrics risks overlooking its true impact.

Host James Chandler is joined by Sarah Gale (Director of Insight, Data and Outcomes at Global) and Dan Innes-Taylor (Senior Insight and Outcomes Manager) to explore how Global is rethinking measurement for audio, from moving beyond clicks and short-term metrics to better understanding audio’s role across the full funnel in omnichannel campaigns.

Together, they unpack what more effective measurement could look like, and what advertisers should consider when evaluating audio’s contribution to campaign success.

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This episode focuses on Global’s move into integrated video and content experiences, following the launch of Global Studios and its investment in The Overlap Network. We unpack what these developments signal at a strategic level, and how they reflect a broader shift towards content, communities and fandom-driven engagement.

Host James Chandler is joined by Tony McAllister (Commercial Director for Social Video at Global) and Farhann Cachra (Commercial Strategy Director at Global) to discuss why communities, particularly in sport, are such powerful spaces for connection, how brands can move beyond reach to build deeper relationships with audiences, and what this means for the evolving role of audio, video and content-led advertising in the UK.

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This episode focuses on the power of communities, and what it really means to connect with audiences in a more human way. Drawing on insights from Global and MG OMD’s Belonging in Britain research, we unpack how people across the UK are finding identity, connection and belonging through shared passions, interests and experiences.

At a time when audiences are often reduced to demographics, this research offers a more nuanced perspective, revealing why communities are such powerful spaces for engagement, and what that means for brands.

Host James Chandler is joined by Ailsa Mackenzie (Global) and Samantha Redmond (MG OMD) to discuss what the research tells us about modern Britain, why the picture may be more optimistic than headlines suggest, and how advertisers can move beyond one-to-one targeting to engage communities in more meaningful ways.

You can download the Belonging in Britain 2026 Key Insights here - https://www.mgomd-belonginginbritain.com/belonging-in-britain-2026

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In this special episode of The IAB UK Podcast, we went live from the Summit, speaking to a host of industry leaders, speakers and attendees to capture the energy, ideas and debates happening on the ground.

It was so bumper, we’ve split it into two parts.

In Part One, you’ll hear from Amelia Torode (Ogilvy), Shaun Betts (Omnicom), Parmy Olson (Bloomberg), Nick Buckley (The Coca-Cola Company) and Tom Standage (The Economist), sharing their perspectives on leadership, innovation and the forces shaping our industry.

In Part Two, we’re joined by Ugo Monye (broadcaster and former rugby player), Liz Jones (Conker), Julia Clement (Nielsen) and double Olympic gold medallist Lizzy Yarnold, bringing fresh perspectives on performance, storytelling, resilience and partnership.

Expect sharp insights, candid reflections and a real sense of where the industry is heading next, straight from the people shaping it.

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In this special episode of The IAB UK Podcast, we went live from the Summit, speaking to a host of industry leaders, speakers and attendees to capture the energy, ideas and debates happening on the ground.

It was so bumper, we’ve split it into two parts.

In Part One, you’ll hear from Amelia Torode (Ogilvy), Shaun Betts (Omnicom), Parmy Olson (Bloomberg), Nick Buckley (The Coca-Cola Company) and Tom Standage (The Economist), sharing their perspectives on leadership, innovation and the forces shaping our industry.

In Part Two, we’re joined by Ugo Monye (broadcaster and former rugby player), Liz Jones (Conker), Julia Clement (Nielsen) and double Olympic gold medallist Lizzy Yarnold — bringing fresh perspectives on performance, partnership, resilience and leadership.

Expect sharp insights, candid reflections and a real sense of where the industry is heading next, straight from the people shaping it.

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Over the past eight years, Jen has played a pivotal role in shaping Reddit’s evolution, from a community-led forum network into a scaled global platform with a rapidly growing advertising business and a renewed focus on brand safety, measurement, and partnerships.

In a wide-ranging conversation, we discuss how Reddit has balanced growth with authenticity, the challenge of monetising community-driven spaces, and what makes Reddit fundamentally different from other social platforms. Jen also shares insights into Reddit’s approach to advertisers, the rise of interest based communities, and how the platform is positioning itself for the next era of the internet.

From culture and community to commerce and creativity, this episode offers a rare behind-the-scenes look at how Reddit has redefined its place in the digital ecosystem, and what comes next for the internet’s self-proclaimed “front page.”

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Produced by the IAB UK Insights team and in partnership with Oliver Wyman, AdSpend provides the industry’s definitive view of where digital ad investment is flowing. This year’s report breaks spend down across Platform, Retail Media, Video:TV+, Publishing and Audio, offering a clear picture of the market’s health and direction.

If you want to understand where the UK digital ad market is heading, and what it means for your strategy, this episode is for you.

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Asad Khan (VodafoneThree) also joins James, to talk about how Amazon Ads DSP has evolved into a powerful programmatic solution.

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In this episode, we're joined by Tom Richards, SVP of Global Product at MiQ, to explore how audiences now move seamlessly between watching, browsing and buying, often all at once, and why this shift is making the traditional funnel feel increasingly outdated. We unpack what it really means to plan in a channel-agnostic way, why fragmentation and silos have become the bigger challenge than unlocking new channels, and how interoperability is becoming essential for brands trying to drive performance and build long-term growth.

We also look at the role AI can play as connective tissue across retail, digital and CTV data in helping marketers make better decisions, optimise campaigns more effectively, and unlock greater creative agility while activity is still live.

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Recorded live at Last Thursday Club, this episode brings together Ollie Chadwick (AdsWizz), Layla Soufi (Vistar Media) and Ben O’Mahoney (Ocado Ads) to explore where programmatic really stands today, and what needs to change for it to work better for marketers.

The conversation looks at how programmatic has expanded far beyond display into CTV, audio and retail media, why fragmentation and transparency remain real challenges, and how automation and AI can support better decision-making - not just faster buying.

A candid, in-the-room discussion on the realities of programmatic today, and what the next phase needs to deliver.

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Coming shortly after the launch of the Tech Lab’s Agentic AI Roadmap at CES, the conversation explores what agentic AI means in practical terms and what it signals about how advertising is evolving. Tony shares the thinking behind the roadmap, who across the ecosystem should be paying attention, and how it connects with wider Tech Lab initiatives such as CoMP, focused on publisher engagement with LLMs.

Jill brings a connected TV and premium video perspective, drawing on her work across TV+, the CTV Ad Portfolio, and ECAPI, and discusses the opportunity ahead if the industry aligns - as well as what still needs to mature for CTV to reach its full potential.

Together, they reflect on the pace of change across AI, CTV, measurement and privacy, and where standards make the biggest difference in reducing friction, building trust, and helping the industry move faster.

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From the pull between performance and brand building to how AI is reshaping search, the trio dig into the trends that count. They also unpack plural media, why communities and culture are becoming central to planning, how sustainability and inclusivity can move from box ticking to business critical, and why better insight, measurement and share of voice data are top of their Christmas lists.

If you'd like to be in the audience for our next live recording, you can sign up for future Last Thursday Club get togethers right now at iabuk.com/events

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Get the full 'Still Watching 2025' report here: https://www.linkedin.com/posts/netflix_still-watching-a-new-global-report-from-activity-7386760745184813056-bIJ_

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From identity and wellness to finance and AI, this generation is curious, confident and far more grounded than stereotypes suggest. Tom, Mike and Lili explore what brands and agencies can take away from the findings, how to build authentic connections with Gen Z, and why comfort, convenience and content now define modern youth culture.

Get hold of the full report here: https://docs.google.com/forms/d/e/1FAIpQLSepKmUTehciRVFfxpm-fEprxHlrmdqtYpljAmQcFBBxmwOLoA/viewform

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Hosted by the IAB’s Head of Ad Tech, Chloe Nicholls, this episode features expert insight from Pubmatic's Mark Williams, OpenX's Rowena Taylor and Azerion's George Evans.

Check out all IAB UK's events, including Last Thursday Club events at iabuk.com/events

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Host James Chandler is joined by Dyana Najdi, Managing Director at Google Advertising, and Alex Glover, Managing Director of Programmatic at Brainlabs and co-author of new Unified CTV Whitepaper, 'Unified CTV: The Power of Broadcaster Content'.

Together, they explore how Connected TV has transformed viewing habits, what “Unified CTV” means for advertisers navigating fragmented platforms, and how smarter planning can reduce wasted impressions and reach real audiences.

It’s a must-listen for marketers looking to make sense of the evolving TV+ landscape and discover how brands can build truly connected campaigns.

Listen, comment, and subscribe, and head over to the IAB UK YouTube channel to watch this episode in full.

Read the Brainlabs and YouTube whitepaper here: https://www.brainlabsdigital.com/future-of-ctv-advertising/

Sources:

https://www.bbc.co.uk/news/business-52376022

https://www.endersanalysis.com/reports/viewing-trends-2024-broadcasters-decline-slows

https://digiday.com/future-of-tv/future-of-tv-briefing-ctv-advertisers-fail-to-reach-80-of-households/

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They unpack how creators have reshaped entertainment, music and sport; discuss what brands can learn from authentic creator collaborations; and explore the latest YouTube tools helping marketers stay culturally connected

Twenty years on, YouTube sits at the epicentre of culture and the lessons for brands have never been clearer.

Listen, comment, and subscribe to make sure you don't miss Episode 2 of this IAB UK Podcast x YouTube miniseries.

__

Sources: 

1. https://www.guinnessworldrecords.com/world-records/107048-first-video-to-receive-one-billion-views
2. https://www.searchenginejournal.com/seo/meet-search-engines/
3. https://www.youtube.com/trends/report/
4. According to a survey conducted by Kantar, 78% of surveyed viewers in the United Kingdom agree that YouTube has the most trusted creators and 78% agree that YouTube has the most trusted creator content, outperforming the average of other online platforms (60%), which includes Facebook, Instagram, TikTok, and Snapchat.
5. Google/Kantar, Future of Video, n=1006 YouTube viewers, n=2180 weekly video viewers 18-64 (UK), fielded from (3/13/25-4/7/25). Competitive set includes 10 market competitors: Linear TV, Netflix, Disney+, Amazon Prime Video, Now TV, Apple TV+, Facebook, Instagram, TikTok, Snapchat.
6. https://bangeri.com/2025/01/28/the-science-behind-gen-zs-love-for-engaging-brand-communities
7. According to a survey conducted by Kantar, 78% of surveyed viewers in the United Kingdom agree that YouTube has the most trusted creators and 78% agree that YouTube has the most trusted creator content, outperforming the average of other online platforms (60%), which includes Facebook, Instagram, TikTok, and Snapchat. Google/Kantar, Future of Video, n=1006 YouTube viewers, n=2180 weekly video viewers 18-64 (UK), fielded from (3/13/25-4/7/25). Competitive set includes 10 market competitors: Linear TV, Netflix, Disney+, Amazon Prime Video, Now TV, Apple TV+, Facebook, Instagram, TikTok, Snapchat.
8. https://www.edisonresearch.com/youtube-is-the-preferred-podcast-listening-service/
9. https://www.buzzsprout.com/blog/podcast-statistics

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This episode gives a preview of what to expect at Nectar360’s Upfront session at Media Upfronts, 14-15 October, where retail media, data-driven strategies and customer obsession will take centre stage.

🎟️ See Nectar360 – and all our Superfront partners – at Media Upfronts. Book your ticket today at iabuk.com/upfronts

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The conversation highlights how Bauer continues to innovate across platforms, and why their content and audiences remain so valuable for advertisers looking to build meaningful connections.

🎟️ Don’t miss Bauer’s session at Media Upfronts 14-15 October at Protein Studios in Shoreditch – secure your place at iabuk.com/upfronts

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From evolving traveller behaviour to new opportunities for brands to inspire and engage, Lena previews what Tripadvisor will bring to their Media Upfront session (taking place 14-15 October at Protein Studios in Shoreditch) and why retail, travel and lifestyle marketers should be paying close attention.

🎟️ Join Tripadvisor and all our partners at Media Upfronts – book now at iabuk.com/upfronts

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With IAB Media Upfronts taking place 14-15 October at Protein Studios in Shoreditch, Josh also shares how Spotify is thinking about the future of digital audio, creativity and brand building on the world’s biggest music and podcast streaming platform.

🎟️ Be there for Spotify’s Upfront at Media Upfronts – get your ticket at iabuk.com/upfronts

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Expect insights on podcasting, radio, music streaming and gaming, plus a glimpse of what makes this year’s Global Upfront a must-see.

🎟️ Don’t miss Global live at Media Upfronts – book your ticket now at iabuk.com/upfronts.

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Live from IAB HQ in Covent Garden, our Retail Media Lead, Liv McCullagh, was joined by Paul Hackwell (Amazon Ads UK), Farah Souhail (TikTok) and Ash White (dentsu) for a lively panel discussion exploring how retail media is evolving from being performance-driven to becoming richer, more engaging, and often more entertaining.

From shifting consumer behaviour and personalisation to brand engagement, measurement and the future of live shopping, this conversation covers it all.

Sign up for future Last Thursday Clubs at iabuk.com/events

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James Chandler, IAB UK’s Chief Strategy Officer, is joined by Phil Rowley, Head of Futures, OMG UK, and Shruti Dube, UK Country Director, Meta. Together, they discuss why AI should be seen as augmentation, not replacement – an “extension of our brains” that removes friction from daily life – and how advertisers can prepare for a future where discovery may rely on AI agents making decisions on consumers’ behalf. 

From conversational interfaces to Ray-Ban Meta glasses generating some of the best-performing ads, they explore why experimentation is key, why trust will be critical when dealing with more intimate data and how AI can free marketers to focus on creativity while machines handle the heavy lifting. Plus, there’s debate on whether wearables will finally cross the adoption tipping point – and what that means for brand storytelling. 

Listen now or watch via our YouTube: https://youtu.be/4M-Ot4YoG_o

Explore Futurescape: https://www.iabuk.com/futurescape

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James Chandler, IAB UK’s Chief Strategy Officer, is joined by Claire Trbovic, Group Business Director: Incubation Hub, SMG, and Simon Andrews, Founder & Publisher, FIX Newsletter. They discuss everything from cross-retail measurement to immersive in-store experiences – including why data from the ‘long tail’ of retailers could be the key to future success, how brands can collaborate without losing their distinctiveness and why access to diverse data sets will transform planning. 

From digital screens turning supermarkets into experience destinations to the challenges of balancing commercial growth with positive customer experiences, this episode takes you inside the opportunities and growing pains of a retail-first media world. And yes, even cheese gets a mention – as a surprising example of how cross-retail brand visibility could work in practice. 

Listen now or watch via our YouTube: https://youtu.be/8Y9UhbJq748

Explore Futurescape: https://www.iabuk.com/futurescape

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James Chandler, IAB UK’s Chief Strategy Officer, is joined by Lisa Boyles, Head of Go To Market and Media, giffgaff, and Kristie Naha-Biswas, Global Head of Media and Digital Marketing, Karo Healthcare. Together, they discuss why the obsession with youth marketing overlooks where real income potential sits, how five generations will need to co-exist in the workplace and why values-led targeting will be crucial as consumer expectations shift. 

From cash-rich Gen Zers selling clothes on Vinted to older consumers expecting brands to promote healthy tech habits, this episode reveals why advertisers need to think beyond demographics – and how planning for 2030 means understanding values, behaviours and need states, not just age. 

Listen now or watch via our YouTube: https://youtu.be/u59AKkYXMEM

Explore Futurescape: https://www.iabuk.com/futurescape

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To explore this, James Chandler, IAB UK’s Chief Strategy Officer, is joined by Sabrina Francis, Strategy Partner at the7stars, and Chris Bailes, EMEA Senior Sales Director at Activision Blizzard Media. Together, they delve into how community dynamics are shifting across digital platforms, what it takes to show up meaningfully, and why brands need to think long-term if they want to build lasting connections. From values-led planning to the rise of fandom marketing, the conversation reveals the power of communities to drive real impact when brands take the time to understand, respect and invest in them. 

Listen now or watch via our YouTube: https://youtu.be/1UXYOVYXp2A

Explore Futurescape: https://www.iabuk.com/futurescape

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Drawing on these findings, James Chandler is joined by Pippa Scaife, Director of Digital Advertising at Sky Media UK, and Lauren Dick, Managing Director of Media & Commerce at Mail Metro Media, to explore why content remains such a powerful force – and how it’s evolving across TV, social, streaming and news platforms. From premium podcast storytelling to video virality, their conversation spans the entire content ecosystem, opportunities for advertisers, and how well-established media owners are embracing change while maintaining their distinctive voices. Plus, the trio share what they’re watching, what makes content cut through and why being on every platform isn’t always the answer.

Listen now or watch via our YouTube: https://youtu.be/PLY8d2xvkMk?si=uRPAYWxv5u9FyUPL

Explore Futurescape: https://www.iabuk.com/futurescape

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Lucy Powell (MP for Manchester Central and Leader of the House of Commons) and Sarah Lester (Editor of the Manchester Evening News) both spoke at the event and, in this special episode of The IAB UK Podcast, they sit down with Sinead Coogan Jobes (Head of Policy & Public Affairs at IAB UK) to share their thoughts on the role of the regional press in a digital-first landscape, what it has to offer advertisers, and how further growth can be unlocked.  

The findings from the IAB’s roadshow and the recommendations we’re making to Government off the back of it are laid out in our latest report ‘Powering Up 2025’, available here: https://www.iabuk.com/news-article/powering-2025-recommendations-help-smes-unlock-power-digital

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With insights from Cath Waller (Immediate Media) and George McMahon (UM Worldwide), hosted by IAB UK’s Director of Transformation, Sophia Haynes, the discussion covers everything from AI-assisted editorial tools to why trusted journalism is more essential than ever. Plus, find out how publishers are building stronger consumer relationships, protecting their IP and unlocking smarter content strategies in the age of AI.

Explore more in our Futurescape research: https://www.iabuk.com/futurescape

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In this week's episode, James Chandler is joined by Layla Soufi (Vistar Media), Simon Lonsdale (Tesco Media) and Roy Shepherd (Goodstuff) to unpack the creative, technical and commercial dynamics behind retail media’s latest frontier: the store itself.

From programmatic pipes to power at-shelf personalisation, they explore where the overlap with digital out-of-home ends, what brands are getting right (and wrong) and how to unlock smarter, more joined-up campaigns in the aisles. Expect punchy perspectives, a few acronyms and a reality check on what in-store screens can really deliver.

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With this year’s theme centred on how content connects, you’ll hear from a brilliant mix of voices, including The Times and Sunday Times' Manveen Rana, Spotify’s Jenny Haggard and TikTok’s Callum Smith, as they reflect on connecting with their audiences, driving creativity and making culturally relevant content.

Whether you joined us on the day or are catching up after the fact, this special episode is your bite-sized guide to the biggest themes and takeaways from Engage 2025. For more, head to https://www.iabuk.com/events-training/engage-2025

Podcast guests:

• Manveen Rana, Journalist & host of The Story podcast from The Times & Sunday Times
• Callum Smith, Head of Marketing Solutions, TikTok
• Alex Partridge, podcaster & content creator
• Jenny Haggard, Global Thought Leadership Lead, Spotify
• Rob Biagioni, Managing Director, Time Out
• Ollie Presswell, Innovation Lead, Wanderlab by Tripadvisor
• Molly Griffin, The Goat Agency
• Isvana Da Silva, Immediate
• Maddie Torbati, Mindshare

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Explore IAB UK's resources relating to cookieless solutions: https://www.iabuk.com/cookie-alternatives

After more from us? Engage 2025 is happening on 10 June - see the agenda and book here: https://www.iabuk.com/events-training/engage-2025

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With brand advertising now formally exempt from the restrictions, and the implementation date pushed back to January 2025, this conversation provides essential clarity on what’s changed, what the voluntary period means for advertisers and what still needs to happen before the new rules come into force. Sinead also shares how we got to this point, what happens next on legislation and guidance and why industry support has been so crucial in securing this clarity.

For more information, visit: https://www.iabuk.com/news-article/government-confirms-brands-ads-exemption-lhf-ad-ban

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In this episode, James is joined by Tim Mitchell, founder and CEO of DRPCRD, to talk about how its platform, CreatorOS, is taking the faff out of creator campaigns. From finding and briefing talent to automating contracts and collecting live performance data, Tim explains how DRPCRD is helping brands and creators work smarter – and faster.

They get into what makes a great TikTok, why creators obsess over watch time, the subtle tricks behind scroll-stopping videos and how AI is quietly reshaping pricing and production. If you’ve ever struggled to wrangle creator content (or understand what it should cost), this one’s for you.

10 Dark Arts of TikTok: https://www.creatoros.xyz/resources/creatoros-10-dark-arts-of-tiktok

Book Engage 2025: https://www.iabuk.com/events-training/engage-2025

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They explore how the census began, the insights it's uncovered over time and how companies can use the All In Action Plan to drive meaningful change. Whether you’ve already taken part or are looking to strengthen your DEI strategy, this conversation offers plenty of practical takeaways.

Find our IDE hub here: https://www.iabuk.com/diversity

Learn more about All In here: https://advertisingallin.co.uk/

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Sandra reflects on her own experiences with hearing loss and delves into the economic potential of accessibility, the barriers preventing organisations from fully embracing accessible practices and discusses why accessibility should be seen not as a luxury, but as an essential investment that can lead to increased creativity and better business outcomes.

Book Engage 2025 now: https://www.iabuk.com/events-training/engage-2025

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Together, James and Tom delve into what’s behind the market’s 13% growth, the continued dominance of mobile, video and social formats and what the numbers could mean for 2025. From shifting consumer behaviour to macroeconomic headwinds, it’s a deep dive into the trends shaping digital ad investment.

Plus, listen out for a cheeky cameo from our very own Chief Digital Cheerleader, Joy!

Explore Adspend here: https://www.iabuk.com/adspend

Book Engage now: https://www.iabuk.com/events-training/engage-2025

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Paul opens up about growing up with undiagnosed dyslexia and how it shaped both the challenges he faced and the strengths he’s come to embrace. From storytelling to big-picture thinking, Paul shares how his neurodivergent traits have become assets in his advertising career - and how his love of sci-fi, music and collaboration helped him find his voice.

Book Engage 2025 tickets here: https://www.iabuk.com/events-training/engage-2025

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Download Global's 'The power of not paying attention' report here: https://content.global.com/wl/d58672

Book Engage 2025 now: https://www.iabuk.com/events-training/engage-2025

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Following on from her fantastic session at Leadership Summit 2025, Blis' VP of Governance, Ethics, and Data Protection Officer Kelly Jacobson Collins joins the IAB's Charlotte Robinson for a conversation about the often-overlooked topic of menopause in the workplace.

Kelly shares her personal journey with menopause, including the impact it has had on her daily work life and outlines the necessary changes that need to take place on a macro level, as well as steps that individual managers and team members can take to foster a more supportive and understanding environment.

The episode also delves into the intersection of menopause, ageism and stigma - especially in industries that often prioritise youth.

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At March’s edition of The Last Thursday Club, we brought together a fantastic panel of experts to explore how managers can help young professionals thrive in both remote and in-office environments. Joining the IAB's Amelia Lloyd around the table to discuss the challenges and opportunities of training new talent were Mobsta's Sophie Cunningham, the7stars' Jonathan Harrison and Zenith UK's Chloe Duval.

Book next month's Last Thursday Club on the LHF ad ban here: https://www.iabuk.com/events-training/last-thursday-club-april-how-brands-are-preparing-lhf-ad-ban

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From understanding the right mindset to choosing the perfect medium, Sara shares why omnichannel is more important than ever in today’s fast-paced digital landscape and covers the role of cutting-edge technologies - like AI - in shaping the future of omnichannel advertising.

Find the report here: https://www.thetradedesk.com/our-demand-side-platform/omnichannel-advertising

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Today's episode sees the IAB's Charlotte Robinson buzzing around the summit speaking to as many delegates and speakers as possible for The IAB UK Podcast, including SMG's Sam Knights, GroupM's Sandra Arnold, Happydemics' Tarek Ouagguini and PubMatic's Emma Newman. Plus, if you haven’t already, don’t miss our earlier episode featuring Baroness Nicky Morgan, where she shares her fascinating journey from corporate law to the House of Lords: https://open.spotify.com/episode/11Md0PFWQKmL0Co6Tybhzp?si=0jgpz2H7Sv2eIwQj1qoT4Q

Catch up on all of the highlights of Leadership Summit 2025 via our website: https://www.iabuk.com/leadership-summit-2025

Thanks again to our podcast sponsor, Happydemics!

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Nicky, who is now Chair of the ASA, discusses her career from corporate law to becoming an MP, how she navigated switching briefs during her time in the Cabinet, her life post-politics and The Thick of It... more on that later.

Catch up on Leadership Summit 2025 here: https://www.iabuk.com/leadership-summit-2025

Thanks again to our podcast sponsor, Happydemics!

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With the theme of this year’s IWD being #AccelerateAction, Nikki shares her vision for driving change in 2025, and the crucial role allies can play in advancing gender equity. Sophia and Nikki also dive into the growing gender tech gap, unpacking why women are less likely to adopt technologies like generative AI, and what this could mean for both the gender pay gap and career opportunities in the future.

Nikki also discusses her involvement in the All In Action Plan, set to launch today (12 March), and how it will tackle the important issues of representation and the experience of Asian talent within the industry. Take part here: https://advertisingallin.co.uk/all-in-census/

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Joining James are Natalie Monk, Head of Digital Accelerators at Dentsu UK, Indy Lehal, Enterprise Sales Specialist at Google and James Murray, Global Product Marketing Lead for Generative AI at Microsoft Advertising. Together, they discuss how AI is enhancing productivity, supporting neurodiversity and enabling professionals to be more successful in their roles.

Book this month's Last Thursday Club now: /www.iabuk.com/events-training/last-thursday-club-supporting-early-talent-hybrid-world

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After a year of extensive research and collaboration with over 40 industry leaders, Futurescape uncovers groundbreaking insights into the shifts that will reshape the media landscape. From AI’s role in brand discovery to the crumbling of traditional media funnels, James and Kristie explore key findings and predictions for the next decade, including the rise of video display, digital retail media and the impact of Gen AI platforms on ad spend.

Explore Futurescape in full here: https://www.iabuk.com/futurescape

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Last year, we were treated to incredible sessions from leaders like Kelly Beaver from Ipsos, Josh Krichefski from GroupM and England Rugby World Cup winner Maggie Alphonsi, who shared invaluable insights on leadership, resilience and what drives success. Our roving reporter, Charlotte Robinson, was on the ground capturing exclusive interviews and speaking with as many attendees as possible. So, settle in and enjoy a recap of last year’s event. 

Leadership Summit 2025 is taking place 13-14 March at Sopwell House in St Albans. Speakers include the Rt Hon Baroness Nicky Morgan on her unique journey from policymaking to business leadership; Enders Analysis’ CEO Douglas McCabe on the economic climate; PHD’s Chief Strategy Officer Eva Grimmett on leading with ADHD; The Independent’s Chief International Correspondent Bel Trew who will be chairing a journalist panel about the huge shifts we’re currently seeing in global affairs and tech developments, plus many more. Find the packages available here: https://www.iabuk.com/leadership-summit-2025

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Recent research from Mantis reveals that terms like "victims" and "incident" are still blocking ads on content like Super Bowl-related coverage, affecting both publisher revenue and advertisers’ reach. In fact, even pop culture icons like Taylor Swift and Ariana Grande have found their names on keyword blocklists, raising important questions about the effectiveness and overreach of these filters.

James is joined by Becca Hutson, Editor-in-Chief of The News Movement, Tom Pickworth, Director of Technical Operations at Mail Metro Media and Fiona Salmon, Managing Director at Mantis, to discuss the implications of this issue and what steps the industry needs to take to foster a more balanced approach to brand safety, context and advertising reach - and what it will take to drive real change.

As always, we’d love to hear your thoughts on the topic - drop us a line at podcast@iabuk.com

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With a recent study from Marketing Week revealing that over half of marketers are on the edge of burnout, they get into the importance of creating a people-first environment at work, Gen Z’s approach to leadership and how we can all work together to create healthier, more supportive environments for everyone in the industry.

Don't forget to check out NABS’ tailored support courses for entry-level managers and the helpline available to those working in the advertising and media industry: https://nabs.org.uk/

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Joining James are Katie Streeter Hurle, Chief Strategy Officer at SMG, Tim Abraham from The Trade Desk, Lee Roberts from Tesco Media and Insight Platform and Amo Aujla-Tse from Publicis. Together, they tackle the challenges retailers face in competing with traditional media giants, the shifting dynamics of consumer behaviour and the complexities surrounding data, measurement, and regulation.

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Fresh off OMG UK’s 'Closer to the Edge 2.0' report, James and Phil unpack the key insights on what businesses need to know in order to stay ahead. From blockchain innovations in fashion and vertical farming to the rising influence of gaming and AI, they cover the technologies and shifts that will have the biggest impact.

Phil also shares what companies should focus on now to ensure they’re ready for the next wave of innovation, so you can stay ahead of the competition and harness the opportunities that lie ahead. The report is available here: https://cloud.3dissue.net/37819/37738/38109/125932/index.html?6180#

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As the debate around hybrid work and return-to-office mandates continues, James, Christine and Bruce get into how productivity is measured, the role of physical workspace in creativity and the cultural shifts that are reshaping employee expectations.

They also explore the importance of flexibility in work arrangements, how organisations can better meet the needs of a changing workforce and why understanding employee sentiment is now more critical than ever.

Chapters

00:00 The return to office debate 02:26 Productivity myths and realities 04:54 Cultural shifts and economic pressures 07:56 The role of leadership in hybrid work 10:38 Creativity and physical space 13:44 Navigating employee sentiment 16:42 Optimism for the future of work

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Fresh off an IAB-hosted member briefing, where questions were flying thick and fast, James and Beth dive into what the ban really means for digital advertising. From clarifying which ads are in scope to exploring the impact on influencers, SMEs and more, this episode is packed with the answers you need to navigate these new rules. Beth also shares how IAB members can stay ahead of the curve and get involved as the industry prepares for the changes ahead.

More about IAB UK’s Regulatory Affairs and Public Policy Community here: https://www.iabuk.com/standard-content/join-iab-uk-community-guide-whats-offer

Find our easy-to-use guidance on the HFSS ban here: www.iabuk.com/news-article/does-hfss-online-ad-ban-apply-your-ad

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Expect standout highlights from a jam-packed year of events, fresh takes on sustainability and inclusion, and a look ahead at what’s on the horizon for 2025. 

Plus, now that the legislation is in place, the ASA and CAP can move forward with finalising guidance for the industry, which will need to be signed off by the Government and Ofcom. We will be hosting a member-only briefing in mid-January to lay out where everything is at and what members need to be doing. Sign up via our site now.

Book Leadership Summit 2025 now: www.iabuk.com/leadership-summit-2025

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Joining Sophia are Sue Phillips from Ipsos, Tim Pritchard from MG OMD and Bernie Sham from Impact Plus to explore the challenges of reaching Net Zero, the potential of AI in climate solutions and the critical need for collaboration and regulation.

Learn more about Leadership Summit 2025 here: www.iabuk.com/leadership-summit-2025

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Recorded live at the Ham Yard Hotel after IAB Debrief 2024, IAB UK's Director of Marketing, Tom Stevens, sits down with Grace Bailey, Senior Marketing Manager at Auto Trader, and Ellie Lane, Head of Client Strategy at Quantcast. Grace and Ellie reveal the inner workings of Auto Trader’s in-house marketing shift and how real-time data has become a game-changer in reaching new audiences. Get an exclusive look at how Auto Trader and Quantcast’s long-standing partnership has fueled growth, improved decision-making and allowed for a more targeted, agile approach to digital marketing.

Get tickets for The Last Thursday Club here: www.iabuk.com/events-training/last-thursday-club-getting-net-zero

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We’ve already covered measurement and creative performance, which means today’s episode is focused on policy and brand safety. Joining James in the studio is TikTok’s Senior Government Relations and Policy Manager, Giles Derrington. Together they discuss the relationship between trust and business outcomes, public policy changes and what ‘Project Clover’ means for TikTok users and their data. 

Watch the video version of this episode via our YouTube channel: https://youtu.be/Vjz2SpoIdzQ

That’s it for this miniseries! If you missed them, our two previous episodes are available on our YouTube channel and via all good streaming platforms. Discover about TikTok here: https://www.tiktok.com/about?lang=en

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First up was measurement, but in today’s episode of the podcast, James chats creative performance with TikTok’s Marketing Strategy Lead, Callum Smith. James and Callum explore brand loyalty, return on creative, attention and how TikTok has disrupted storytelling. 

Watch the video version of this episode via our YouTube channel: https://youtu.be/3ln02I3nbME

Stay tuned for the final episode dropping later this week and discover more about TikTok here: https://www.tiktok.com/about?lang=en 

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First up is measurement, and James gets into changes around approaches in recent years, the consumer journey and why last click attribution is destined for room 101 with TikTok’s Head of Client Measurement UK, Charlotte Skornik.

Watch the video version of this episode via our YouTube channel:: https://youtu.be/PES-gTr03uQ

Stay tuned for the next two episodes dropping this week and discover more about TikTok here: https://www.tiktok.com/about?lang=en 

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Joining our CMO James Chandler for this episode of the podcast is MiQ’s Mike Lampard, PubMatic’s Tim Wilcox and Vevo’s Sarah Gul to discuss key issues facing CTV, including brand safety, overcoming fragmentation and driving transparency.

Book IAB Debrief here: www.iabuk.com/events-training/iab-debrief-2024

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Expect reflections on the predictions made at last year's Trends Last Thursday Club, a deep-dive into what’s been big in 2024 and the panel's thoughts on what 2025 has in store.

Book IAB Debrief 2024 here: www.iabuk.com/events-training/iab-debrief-2024

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In this third and final episode, IAB UK's CMO James Chandler is joined by Raffaella Stratta, EMEA Senior Marketing Research & Insights Manager at Google and Morgan Burgess, Associate director at MTM, to dive into into the latest insights from the Why We Watch report.

The report explores the changing relationship between viewers and online video content and reveals how the diversification of content and the explosion of user-generated content have reshaped viewers' standards of quality and engagement.

More on Why We Watch here: https://blog.youtube/culture-and-trends/how-viewers-define-content-quality-2024/

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In the second episode of the miniseries, IAB UK's CMO James Chandler meets with Domino’s CMO, Sarah Barron and Google's Senior Industry Manager, Duncan Watts, to discuss the fascinating actionable insights Domino’s discovered by digging deeper into their YouTube advertising data.

YouTube offers advertisers unprecedented performance data. But what data exactly? And why is it so impactful in the right hands? The trio discuss how Domino’s proved the power of data-driven decision-making in maximising the effectiveness of YouTube advertising and how running brand and performance campaigns concurrently on YouTube resulted in a 45% higher ROI than either campaign type alone.

Discover Domino's YouTube channel here: https://www.youtube.com/channel/UCO1328RJ5y-TrR2oRq9fBYw

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Over the course of the next three episodes, IAB UK's CMO James Chandler will be joined by some of the most senior marketers in the UK and members of the YouTube team to get into some of the most effective and innovative collaborations run on the platform.

In today’s episode, we’re diving deep into the beauty of best practice. Joining James in the studio to discuss how a YouTube-first summer campaign earned sizzling results for Boots is Peter Markey, Chief Marketing Officer of Boots, and Jacqui Owens, Director of Lifestyle at Google.

Watch the campaign here: https://youtu.be/VM6y09kSBRU?si=SfGWuQy38HHqF1Jr

You can also watch this episode in full on YouTube at: https://youtu.be/ikc9JK_f-TY?si=ww8QsMrcYqU815EW

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They dive into Guy’s personal journey, the challenges of launching a business in the midst of a global pandemic, and how Next-Gen Media is helping brands better understand and engage Gen Z. Plus, we’ll hear about the company’s exciting new partnership with News Movement to counter misinformation. 

Book IAB Debrief here: www.iabuk.com/events-training/iab-debrief-2024

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In this final episode, we take a deep-dive into how agencies are leveraging retail media effectively. James Chandler is joined in the studio by OMG UK’s Vicky Fox and Wavemaker’s Andy Collins, alongside Tesco Media & Insight Platform’s Steve Edwards, to unpack the role that retail media can play within omnichannel strategies and how to break out specialist silos so that expertise is embedded throughout the planning process.

You can also watch this episode in full on YouTube at: https://youtu.be/r14yuS5Tgj4

Find out more about Tesco Media and Insight Platform at https://www.dunnhumby.com/tesco-media-insight-platform/

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In another first for The IAB UK Podcast, James is out on the road in today's episode, taking a visit to Tesco Extra in Watford to explore the media creative canvas in-store. He's joined on a walk around the store by Tesco’s Head of Media Enablement, Tash Ward, before returning to the studio to talk to Media Commercial Director Amanda Tushingham about how brands are making the most of the seamless, sofa-to-store journey Tesco offers to advertisers and customers.

You can watch this episode in full on YouTube here: https://youtu.be/mRgPgv_TPmM

Find out more about Tesco Media and Insight Platform at https://www.dunnhumby.com/tesco-media-insight-platform/

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In this first episode, James gets into why retail media should be on your media plan for 2025 and how working with the right partners, like Tesco, can help advertisers maximise their potential. James is joined by Emma Foley, Head of Strategic Planning at Tesco Media and Insight Platform, Charlotte Murphy, Head of Retail Media at Unilever UKI, Jon Rabone, Head of Grocery Online & Retail Media Lead UK at Mars Wrigley, and Daniel Knapp, Retail Media Consultant for IAB UK. Together, they unpack what retail media really means for the future of advertising, and how brands can leverage this powerful platform to reach their audience more effectively.

You can also watch this episode in full on YouTube at https://youtu.be/kyCnaywv6pI

Find out more about Tesco Media and Insight Platform here: https://www.dunnhumby.com/tesco-media-insight-platform/

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James and David explore Amazon’s latest innovations in video advertising, discussing everything from Prime Video to Twitch, and what brands can expect in 2025. Get the inside scoop on big announcements, including new ad formats, Prime Video’s evolution and Amazon’s growing role in live sports and entertainment. Plus, if you missed the star-studded event itself, don’t worry - this episode will give you a taste of what went down, including appearances from some huge names.

Read more from Amazon's UK Upfront here: https://advertising.amazon.com/library/news/amazon-uk-upfront-2024

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Advertisers are gearing up for key celebrations like Diwali, Thanksgiving, Hanukkah and Christmas - but in a crowded marketplace, how can brands cut through the noise and truly resonate with their audiences? In this conversation, the panel explores how brands can develop authentic creative strategies, navigate economic challenges and utilise technology to connect meaningfully with diverse audiences.

Book for free now to join us at Digital Upfronts, 2 - 24 October: www.iabuk.com/digital-upfronts-2024

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Fresh from an IAB-hosted roundtable where we brought together players from across the industry for an open and frank discussion on brand safety, James, Laura and Andy debrief the topics discussed - everything from the need for collective responsibility to how AI learning can advance current capabilities.

Book for free now to join us at Digital Upfronts, 2 - 24 October: www.iabuk.com/digital-upfronts-2024

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From creating meaningful content across diverse topics like sports, entertainment, and finance to leveraging data in both advertising and editorial, The Sun is committed to keeping its readers informed and entertained. Hear how the brand builds distinct communities, embraces innovation and balances engaging content with responsible journalism. Plus, learn about the exciting prizes on offer at the upcoming Upfronts, including a chance to win tickets to Oasis at Wembley.

Book for free now to join us at Digital Upfronts, 2 - 24 October: www.iabuk.com/digital-upfronts-2024

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With just a few weeks to go until the awards, Adam delves into what captured his attention from this year’s campaigns. Plus, just why current affairs have come to dominate the podcast charts, the impact of this format on news consumption, the hot topic of subscription models and how visualized podcasts are changing the podcast game. And, as an added bonus, Adam shares his own go-to podcasts and what he’s pressing play on right now. 

Book Digital Upfronts 2024 here: www.iabuk.com/digital-upfronts-2024

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To kick off Season 16 of The IAB UK Podcast, we turned our attention to attention with a live recording from August's Last Thursday Club. Pat Hann, Ad Tech Manager at IAB UK, was joined by GumGum’s Peter Wallace, Allwyn UK’s Rachel Moss and Meta’s Rob Smallwood to discuss why attention is so tricky to scale up, the difference between good and bad attention, and how we marry the metric with current sustainability efforts.  

Read more about the IAB's work on attention at https://www.iabuk.com/attention

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In this conversation, they get into what's defined the campaign, the immediate priorities for an incoming Labour government, comparisons with 1997 and what the next government could mean for digital advertising and IAB UK members.

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In this conversation, they get into why users are responding to the less polished feel of Snap, the surge in more creators coming to the platform and how advances in tech - specifically augmented reality - are increasing engagement.

Engage returns on Tuesday 4 June - advertisers and agencies go free, book here: https://www.iabuk.com/events-training/engage-2024

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Tickets for IAB Engage are available at: https://www.iabuk.com/events-training/engage-2024

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Tickets for Engage 2024 are available here: https://www.iabuk.com/events-training/engage-2024

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Check out IAB Digital Adspend 2023 here: https://www.iabuk.com/adspend

Tickets for Engage 2024 are available here: https://www.iabuk.com/events-training/engage-2024

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Check out IAB UK's Environmental Sustainability FAQs here: https://www.iabuk.com/environmental-sustainability-faqs

Tickets for Engage 2024 are available here: https://www.iabuk.com/events-training/engage-2024

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In this special live episode recorded at March's Last Thursday Club, to coincide with the launch of our new creator marketing guide, 'Creator Connections', creator marketing experts from Meta, Publicis Media and Buttermilk chat with James Chandler to unpack how to work with content creators to build your brand.

Download 'Creator Connections: Leveraging creator marketing to build your brand' here: https://www.iabuk.com/news-article/iab-uk-launches-creator-marketing-guide

Tickets for IAB Engage are available at: https://www.iabuk.com/events-training/engage-2024

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Engage returns on Tuesday 4 June and if you book your ticket by 31 March, we’ll give you 50% off ticket two with the code ENGAGEEB - plus, advertisers and agencies already book for free: https://www.iabuk.com/events-training/engage-2024

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Tickets for IAB Engage are available at: https://www.iabuk.com/events-training/engage-2024

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While we were there, we took the opportunity to speak to some of the 150+ delegates for The IAB UK Podcast. In this special episode, we speak to Sky News’ Political Correspondent, Sophy Ridge, Ipsos' Chief Executive, Kelly Beaver, 4 Day Week Global's Dr. Dale Whelehan, and many more media leaders and industry legends.

Read a write-up of all the sessions, watch the highlights film, and check out all the photos from the two-day event here: https://www.iabuk.com/leadership-summit-2024

Book your ticket for Engage 2024 here: https://www.iabuk.com/events-training/engage-2024

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Sophy discusses the major themes that could shape a UK General Election campaign in 2024, where she gets her news from and the political moments she's keeping an eye on, in what looks set to be the biggest ever year for democracy.

Find a summary of all the sessions at Leadership Summit 2024, including Sophy's speech, here: https://www.iabuk.com/news-article/leadership-summit-2024-highlights

Take a look through our photo album from Leadership Summit 2024 here: https://www.flickr.com/photos/iabuk/albums/72177720315387279/

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Their conversation, recorded in front of a live audience of 50 IAB members at The Last Thursday Club, covers the pressing issue of gender pay disparity, a lack of meritocracy in hiring, and the need for education around unconscious bias.

IAB UK members can book their free spot at our next Last Thursday Club event, Creator Marketing, here: https://www.iabuk.com/events-training/last-thursday-club-creator-marketing

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Learn more about Make My Day at: https://www.makemyday.tech/

Discover our top takeouts from the IAB's inaugural AR roundtable here: https://www.iabuk.com/news-article/top-takeouts-iab-uks-first-ar-roundtable

Tickets for Engage 2024 can be found here: https://www.iabuk.com/events-training/engage-2024

IAB UK members can submit to speak at Engage by Monday 18 March: https://www.iabuk.com/news-article/engage-2024-speaker-submissions-now-open

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Rediscover the Joy of Digital at: https://www.iabuk.com/joyofdigital

Follow Joy on LinkedIn: https://www.linkedin.com/showcase/joy-t-b/

Read Joy's agony aunt column in Campaign: https://www.campaignlive.co.uk/article/dear-joy%E2%80%A6-late-prepare-%E2%80%9Ccookie-pocalypse%E2%80%9D/1858930

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Explore the Teads Media Barometer here: https://www.teads.com/contextual-media-barometer-2023-trends/

Find our 'Post-cookie preparation' page online at: https://www.iabuk.com/postcookie

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Their conversation, recorded in front of a live audience of 50 IAB members at The Last Thursday Club, covers the democratization of tech, social commerce, gentle tech, generative AI, and a look at what might become the dominant form of interactions online.

IAB UK members can download the full IAB Compass report here: https://www.iabuk.com/compass

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In this third and final episode, James speaks to WACL President Nishma Patel Robb about closing the female leadership gap. The conversation is a fascinating journey through the evolution of women in advertising – from past stereotypes to present realities – as well as looking ahead to the future as we explore the need for balanced leadership right at the top. And of course they also get to The Crux of the matter to ask: ‘How does your agency change the language of leadership?’

If you haven't yet caught up on episodes 1 and 2, check them out now, and if you'd like to hear more from the IAB and Google, check out IAB Europe’s Talking AI series here: https://open.spotify.com/show/336RNLIfzDAGYahWOlEriU?si=636390121e284b65

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Join us next week for Episode 3 when James will be joined by WACL President, Nishma Patel Robb, to journey through the evolution of women in advertising and look ahead to the future exploring the need for balanced leadership at the top.  

This episode of The IAB UK Podcast is brought to you in partnership with Google.

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Join us next week for Episode 2 when James and his guests will be unlocking the privacy and trust opportunity by asking: how can I build trust with customers through more transparent data practices?

This episode of The IAB UK Podcast is brought to you in partnership with Google.

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In this special LIVE episode recorded at October's Last Thursday Club at IAB UK HQ, Digital-Out-Of-Home experts from Global, VIOOH and Omnicom Media Group chat to James Chandler to unpack how programmatic is transforming DOOH, explore need-to-know’s for preparing for a programmatic future, and share what excites these specialists the most when it comes to prDOOH.

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DAIVID is one of the industry’s leading voices when it comes to creative effectiveness and is on a mission to redefine advertising research.

Ian and James discuss emotion and people’s emotional response to advertising, as well as what types of emotion can drive things like behaviour change in the face of the industry's obsession with spreadsheets and metrics. Find out more about DAIVID here: https://daivid.co/

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With live sports properties including Premier League, Summer Nations Series and UEFA Champions League, expect more on this topic and much more by signing up to Amazon Ads' Upfront on Wednesday 27 September here. https://www.amazonadvertisingevents.com/upfronts2023?promo=AmazonAdsIAB

And read 'Anatomy of Hype' in detail here: https://advertising.amazon.com/en-gb/library/guides/global-research-on-fans-and-fan-engagement

And explore all Digital Upfronts, including events from Uber, BBC Studios, LADbible Group, YouTube and Snap Inc., here: https://www.iabuk.com/digital-upfronts-2023

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It is currently adults that are planning the future application of AI, but surely “AI natives” will have a valuable viewpoint about how we enhance our every day lives through the use of AI. Join Generation Media as we present the unique viewpoints of Gen Alpha, and consider how their ideas can practically impact both everyday life, and the future of the media industry.

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Indivisa’s Ultimate Guide to the Women’s World Cup https://www.indivisa.com/articles/womens-world-cup-ultimate-guide

Footballco’s women's football Fandom research. https://www.footballco.com/wwc-report

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Hear how brands like Sky, Specsavers and Target use contextual and audience-level data in unique ways to serve the most relevant and actionable ad to each listener - from using a listener’s location to share the number of appointments available in nearby opticians to matching the products in an advert to the genre of a podcast that is playing.

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IAB UK members get complimentary Individual Membership for Tech Lab. To find out more, contact membership@iabuk.com

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Find out more about all of the IAB's work in this area by visiting https://www.iabuk.com/policy

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While we were there, we took the opportunity to speak to a handful of the 150 delegates for the IAB podcast. In this special episode, speakers, media leaders and industry legends talk about what they most enjoyed at the summit, what their biggest priorities are, what gives them optimism, and what they believe to be the most important quality for a leader.

Read a write-up of all the session, watch the sizzle film and check out the photos here: https://www.iabuk.com/leadership-summit-2023

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Find out more about Uninvisibility, Visible Start and Visible Society at https://uninvisibility.com/

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In this episode of The IAB UK Podcast, James speaks to Spotify's Global Thought Leadership Lead, Marion Boeri, to share an early look at the second volume of the research released this week. For part two, the focus has switched to tracking how audio makes us feel based on where we’re listening, how we’re feeling and what we’re doing at the time. From physiological data to electrodermal activity, this fascinating chat digs deep into the science behind why sound really is so powerful.

Explore the research in full at https://ads.spotify.com/en-GB/sonic-science/vol-2/

And watch Spotify's Sally Keane present Sonic Science Part 1 at Engage at https://youtu.be/AUtAYLasIkk

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Discover Meta's latest consumer insights and strategies to connect with customers and drive value this Ramadan season. at https://www.facebook.com/business/ramadan

Missed the start of the series? Catch up on the first three episodes here: https://open.spotify.com/show/6oq2kymP5sEMIqpEBLuoHy

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From the early days of DAX's creation in 2014 and the critical acclaim it received, to the huge moment when Global bought three leading out of home businesses, James, Julia and Mungo talk about the things that make this media owner unique: the data, the insights, the level of creativity on offer, and more.

Find out more about DAX at https://global.com/dax/ and explore IAB UK's Digital Adspend report, featuring audio spent for the first time in 2021, here: https://www.iabuk.com/adspend

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Their conversation, recorded in front of a live audience of 50 IAB members at The Last Thursday Club, covers the complexity of connected TV, AI’s arm wrestle with creativity, virtual influencers, gentle tech, consolidation, and why we should be looking to China to help us understand what might be heading our way.

Check out Mediaocean's 2023 Outlook on the IAB UK Member Vault here: https://www.iabuk.com/member-content/mediaoceans-2022-market-report-2023-outlook

IAB Compass will launch on Tuesday 7 February at iabuk.com

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Missed the start of the series? Catch up on the first two episodes here: https://open.spotify.com/show/6oq2kymP5sEMIqpEBLuoHy

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Their chat covers all the latest legislative news from the year, explores how businesses have spent their time prepping for 2024’s deprecation of third party cookies, and looks back on the joyful return of IRL events. In digital advertising-unrelated news, you can also expect predictions for 2023, ranging from retail media and cookies to Cremant and shell suits... much to look forward to next year!

Thanks to all of our listeners for tuning in to The IAB UK Podcast in 2022, and we'll be back in 2023. Happy Christmas!

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In the episode, James, Kit and Iyrah talk about building a business from scratch, leadership, what it is about Manchester that sees it consistently churn out success stories like Pubity Group and - inevitably - who’s going to win the World Cup this Christmas.

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We hope this will not be the last of our live episodes, so if you'd like to be in the audience of a future episode keep an eye on IAB UK Events and stay up-to-date on all our work on attention at iabuk.com

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Useful Resources

BRiM – which stands for Black Representation in Marketing – is a cross industry initiative that provides a free framework with resources companies can use and adopt to not only increase Black representation in marketing but accurately reflect the working population. Find out more here

Proud to Be Hub surfaces a wealth of Black creators which you can filter by specific category relevant to a project e.g. from beauty and fitness, to activism and film or by the number of followers they have, depending on campaign objectives. Find out more here

And listen to the first episode of this mini-series here.

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They talk about the BBC’s remit outside of the UK and the role it plays with international audiences, why in its centenary year the BBC remains such an authentic and trustworthy storyteller, and how an organisation that is 100 years old manages to balance its legacy with innovation. They also of course discuss the huge BBC names who featured in the star-studded Upfronts line-up: Lauren Laverne, Gabby Logan and Huw Edwards.

Find out more about Digital Upfronts and sign up for the events still to come here.

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Find the latest explainer on the DPDI Bill from IAB UK here.

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To get deep into this hot topic, IAB UK's CMO James Chandler is joined by Vevo’s Senior Research Manager Cass McDonald and friend of the IAB, Omar Oakes, editor of The Media Leader. Their conversation covers the very fundamental issue of what defines TV and whether we’re using the right language, the balance of hybrid models, why shared experiences remain vital and the role of national broadcasters in a world of global companies.

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In this first episode, Sophia speaks to Meta’s Zehra Chatoo, Head of Connection Planning, Retail for EMEA and Chair of Meta's DEI council. In the episode, they explore exactly how diversity can unlock discovery covering representation in ads, the value of having uncomfortable conversations, how inclusivity is being built into the metaverse, and why Zehra found the release of the new Little Mermaid trailer so powerful.

Find out more about IAB UK's work on inclusion, diversity & equity here. Watch Meta's 'Uncomfortable Conversations' series here and check out about the theme of diversity unlocks discovery here.

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But what has driven this change? Yes, targeting and attribution have played their part – but they have not been the only driving force. This session will dive into the vital, yet overlooked, role that user experience has played in the evolution of digital advertising since the first pop-up banner in 1997.

In particular, Picnic’s CEO and Founder, Matthew Goldhill, will discuss the rapid rise of mobile apps and UGC, and how these mobile-first developments have inspired better digital advertising across the wider web. Plus, hear Matt's predictions as the pandemic’s digital acceleration continues and we enter web 3.0.

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Link to donate: https://www.justgiving.com/crowdfunding/leilarichsheridan1

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Ravleen Beeston, Regional Vice President UK Sales at Microsoft Advertising, uncovers the emerging personas identified in the findings and explains how advertisers can reach these evolving consumers.

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While it's very hard to predict what the outcome of the OAP will be, the fact that the consultation contains a wide range of potential changes to the current regulatory framework indicates it is highly unlikely that everything will stay the same. 

In this episode, Christie and Beth help unwrap some of the details of the consultation and explain why it's critical for IAB members to be aware of the programme and to be engaging with it. Read more about the Online Advertising Programme here along with our FAQs here.

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A year on from last year's episode with Miriam Faber and creator Basma Khalifa, we invited Meta back to discuss how different brands are approaching Ramadan and Eid, why the focus shouldn’t exclusively be around fasting, and how brands and planners can enrich what they're doing around Ramadan by leveraging real insight to understand Muslim audiences.

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And after three years, Engage is back with a new home for 2022. Get ready to be inspired, challenged and invigorated as we get together to loudly and proudly celebrate digital innovation in all its forms.

Boundary-pushing speakers. Cutting-edge technology. Big picture thinking. Engage has it all, cherry-picking the most fascinating and imaginative sessions to shatter preconceptions and spark creativity.

Get your tickets for Engage 2022 here. IAB Member advertisers and agencies come for free.

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Four years later and after a couple of years off, Engage is back with a new home for 2022. Get ready to be inspired, challenged and invigorated as we get together to loudly and proudly celebrate digital innovation in all its forms.

Boundary-pushing speakers. Cutting-edge technology. Big picture thinking. Engage has it all, cherry-picking the most fascinating and imaginative sessions to shatter preconceptions and spark creativity.

Get your tickets for Engage 2022 here. IAB Member advertisers and agencies come for free.

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And after three years, Engage is back with a new home for 2022. Get ready to be inspired, challenged and invigorated as we get together to loudly and proudly celebrate digital innovation in all its forms.

Boundary-pushing speakers. Cutting-edge technology. Big picture thinking. Engage has it all, cherry-picking the most fascinating and imaginative sessions to shatter preconceptions and spark creativity.

Get your tickets for Engage 2022 here. IAB Member advertisers and agencies come for free.

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Check out more on IAB UK's user identity hub and find out more about Permutive here.

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In an industry where it might once have been considered "career-ending" to move out of London, they discuss how - in a post-COVID world - you can still work 'in London' with the weighted salary, the opportunities and other benefits, but not have to live within commuting distance of the office. They also cover Manchester Met's partnership with the IAB and how recruitment and retention policies have been rapidly improving.

Read more about IAB UK's partnership with MMU on our site.

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Find out more about the pilot here.

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Find out more about WeAre8.

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This special episode is hosted in partnership with Xandr, a technology platform powering a global marketplace for premium advertising.

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A recent survey led by Rachel Stern for Bloom UK saw nearly half of first-time industry mums surveyed agree their maternity leave return was ‘more negative than I was expecting’. Crucially, those with negative return experiences were 63% more likely to leave their company within 6 months.

James and Zara talk about the benefits returning mums and parents bring to businesses and what exactly organisations can practically do before, during and after maternity leave to not only hold on to some of their best people, but help them thrive too.

Find out more about Bloom here and read about the guide here.

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Find out more about MiQ at wearemiq.com

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Watch the IAB's NACTRD film and take the quiz to find your perfect metric match at iabuk.com/measurement. And this Valentine's Day, don't fall for a #clickhead.

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Read Blis' full report here and check out all of the IAB's resources on identity and targeting here.

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For all the latest on our Policy keep an eye on iabuk.com/policy

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To find out more about User ID in the post-cookie world, we have heaps of resources at iabuk.com/user-identity, including other member initiatives and FAQs to help you navigate this complex topic.

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As well as being held to account on their own predictions for 2021, looking ahead gets them into the Metaverse (naturally), streaming, QR codes, a festive World Cup, responsible media, attention and much, much more. See this as your one-stop-shop to get ahead of the year and find out what you need to know to be ready for another twelve months of innovation and possibility in digital advertising.

You can check out each agency's own Trends Report in much more detail on each of their own sites, and keep an eye on iabuk.com for more trends from us in the coming weeks.

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Read our CEO Jon Mew's reflection on the past year here and look at the year in numbers here. The IAB UK Podcast will be back in early 2022 with more from our members and other experts as we continue to tackle and address the big issues, celebrate everything great about digital advertising and prepare our members for the future.

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The research is a cumulation of four week-long specialism events we’ve run throughout 2021 with all of those deep dives laddering up to a set of brilliant insights relating to lockdown behaviour with our digital devices.

In this episode, the IAB's Head of Research and Measurement, Elizabeth Lane, shares the research headlines and James gets the view of three of the industry’s smartest thinkers to interpret the consumer insights and help us all understand what they actually mean to advertisers and buyers: Dan Daynes, International Strategy & Planning Lead, Mindshare, Monica Majumdar, Head of Strategy, Wavemaker UK, and Simon Andrews, Founder at Addictive and publisher of the must-have Fix newsletter.

Get the full research, watch our short explainer video, and get the deep specialism dives at iabuk.com/RealLiving

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They discuss the role industry leaders must play in turning talk into meaningful change and why collectives and collaboration are so vital in creating action. As well as agreeing why an ethical media plan is great for business, Deb and Stacey also share some the initiatives they lead within their businesses and the progress they’re making.

Discover some of the collectives mentioned in the episode here: Media For All; Outvertising; Bloom.

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In this episode, James talks to Voiceworks founder Sophie Hind. Voiceworks is a voice technology and audio production company doing everything from creating skills for Alexa to entire sonic branding strategies. James and Sophie talk about brands that are really getting audio right, how the conversation around audio has moved on and whether or not she has any regrets.

Find out more about Voiceworks at https://voiceworks.ai/about-us/

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In their chat about TV streaming and live sport, they cover the US Open on Prime Video and the phenomenal rise of Britain’s Emma Raducanu, Peter Field's take on advertising in a downturn, Amazon Ads’ IMDb TV announcement as part of their recent Digital Upfront, and Rick and Laura reveal who is the longest standing season ticket holder at Manchester United and Spurs respectively.

Check out IAB UK's Connected TV consumer insights here and watch other events forming part of Connected TV Week here.

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James and Steve talk about Generation Regeneration, encompassing Nestle’s actions and commitments on climate change, which companies he thinks are getting it right and having the biggest impact, plus - with COP26 happening in just over week - where Steve’s levels of optimism are at with what meaningful change could come out of it.

Find out more about Nestle's actions on climate change here, along with their net zero roadmap here.

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In this chat, James and Daniel talk in depth about SMEs who rely and thrive on targeted advertising and cover the role of relevancy, Europe’s ability to compete on a global scale with such a ban in place and why even the term 'targeted advertising' seems to have negative connotations.

Download the paper and get more information here.

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With Lara all about travelling and Evan a US expat living in Britain, they discuss how the last 18 months of lockdowns have impacted the content they make, ‘difficult second album’ syndrome and dispel the myth that influencer marketing is somehow unattainable and unsuitable for small brands.

Check out Lana at https://www.instagram.com/thestylishvoyager and Evan at https://www.youtube.com/evan

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In this episode, regular host James Chandler chats to Will Freeman and Luke Taplin-McCallum from AudioMob about audio in gaming. They relive their adolescent years with a potted history of sound in games and get into why there’s been such a recent boom of audio content in games.

They also share brands that are nailing it when it comes to audio and gaming, as well as what the future might hold for creatives, producers and game developers.

If you want to immerse yourself further into the world of Audio check out and watch all the events forming part of Audio Week which include our exclusive Real Living research, a debate and creative workshop all at iabuk.com/events.

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With ad funded, quality news a thing of the past, can you tell fact from fiction? In this special Stay Engaged collaboration with podcast 'Oh What Now', host Judith Horn is joined in the studio by disgraced MP Vikram Chopra, Readership Editor of The British Bugle, Gem Sarsons, Consumer Rights Advocate Ruth Medley and author & founder of the Cut The Noise movement, Crispin Softly to ask ‘how on earth did we end up here?’

Stay Engaged 2021 draws to a close with a fiery debate on where it all went wrong for ad-funded, quality publishers. With rumour rife, fake news taking hold and society starting to unravel, Judith Horn and her opinionated guests dissect the downfall of professional journalism. 

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Oh What Now was written for IAB UK Stay Engaged by Jon Bradfield and produced by Ali Rezakhani. Judith was played by Joan Walker, Ruth by Annabel Leventon, Vik by Amerjit Deu, Crispin by Daniel Leadbitter and Jodie Steele played Gem.

Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform.

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Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform.

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Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform.

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This is the largest academic study into brand building effectiveness and shows how advertisers can make their campaigns 2.6 times more effective by allocating media spend differently.

Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform.

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Established in 2021, Common People aims to reduce barriers to entry for people from working-class backgrounds, assist with career development and be a space where people can share their career journeys as a source of inspiration.

In this session, Jed Hallam and Sarah Sutton – two of the leading members of the group – talk about why Common People is needed and how it can make marketing better.

Stay Engaged 2021 is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform.

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For more information on the IAB Display and Data Steering Group, please visit our site: https://www.iabuk.com/steering-group/display-and-data

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For more information on the IAB Video Steering Group, please visit the IAB UK site: https://www.iabuk.com/steering-group/video

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Find out more about our Mobile In-App Steering Group here: https://www.iabuk.com/steering-group/mobile-and-in-app

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