My Big Idea

My Big Idea #79 – How to set up a visual merchandising company

Wed, 28 Dec 2016 00:00:00 GMT

Freelance set designer and creative director of Behind The Glass London, young British female entrepreneur Sabrina Lee Hammon talks to ASOS editor at large Danielle Radojcin about her career at the November 2016 Mindshare Huddle networking event in London.A visual storyteller with a natural eye for design and composition, Sabrina has used her passion for installations, fashion and film to deliver eye-catching in-store displays, window installations and brand dinners for clients such as Soho House Group, Burberry, Triumph, Selfridges, Paul Smith, Ugg, Topshop, Urban Decay and Harvey Nichols to name but a few. Encouraged by a tutor, Sabrina initially focused on set design for her degree in performance design and practice at Central Saint Martins. After graduation, she assisted the renowned set designer Shona Heath and freelanced on in-store displays at Liberty and Selfridges. Eventually, her father suggested that she take the plunge and start up her own set design company, Behind The Glass London, focusing on fashion retail. When it came to landing her first big client for Behind The Glass London, Sabrina took a typically creative approach, handing out her CV to London’s biggest department stores in the form of a Viewfinder filled with images of projects she had worked on! Her gamble paid off and she secured an assignment at Harvey Nichols working on headpieces for an installation in the designer fashion department. And the rest is history… Here’s Sabrina’s big idea.

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My Big Idea #78 – How to start up a music magazine

Wed, 21 Dec 2016 00:00:00 GMT

Kicking off her career in publishing at the cult art website and magazine It’s Nice That, journalist Liv Siddall talks to ASOS Magazine’s junior writer Georgia Murray. Starting out by writing on her favourite zines, comics, books, exhibitions and art, Liv found her voice through highlighting the creative objects and people she found fascinating, and now she is the contributing editor of feminist literary magazine, Riposte (N.B. check out our podcast with Riposte’s editor Danielle Pender for My Big Idea during London Fashion Week). Alongside her role at Riposte, Liv was asked to develop legendary record shop Rough Trade’s very first print magazine to mark its 40th anniversary this year. In conjunction with her friend, designer Bruce Usher, Liv has created a space which both invites and cherishes the relationships between fans and music, and that reflects the aesthetic and vibe of the Rough Trade shops. Think collages, disposable cameras, tour diaries and dialogues about music that mirror the chats you have with your mates down the pub. Here, Liv talks about the pressure to live up to the Rough Trade name, how the most important people in the magazine are the shops’ staff, and how there’s no excuse not to create something you love. Here’s Liv’s big idea

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My Big Idea #77 – How to become a nail artist

Wed, 14 Dec 2016 00:00:00 GMT

Twenty-something nail art pro and product designer Emma Zentner talks to ASOS editor at large Danielle Radojcin about how she has built her reputation as one of London’s most in-demand nail artists with Boom Nails and how she’s also transferred her design skills to launch Boom Things, making beautifully decorated mobile phone covers. Londoner Emma’s nail art career started off as a hobby during her graphic design degree at Bristol UWE. Inspired by the success of WAH Nails and the sudden explosion in nail art, Emma started experimenting, then dreaming up and creating designs for her friends and other students. After graduation, Emma founded Boom Nails in 2011, which took off through word-of-mouth and industry recommendation. Boom Nails creates hand-painted nail art – specialising in intricate, bespoke designs – for magazines, individuals, corporate clients, events and products. Emma has worked with clients including Tate Modern, adidas, Urban Outfitters, Virgin Media, Boots, Boohoo, o2, Victoria Miro Gallery and Smashbox, and her handiwork has featured in publications such as Grazia, i-D online and Garage. Keen to deploy her talents elsewhere, Emma launched Boom Things in 2014 as she wanted to design products, too, such as mobile phone cases (now available at ASOS). With ambitions to expand her product range into homewares and stationery, Emma’s dream collaboration would be with Liberty to create wallpapers for the iconic department store. Here’s Emma’s big idea.

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My Big Idea #76 – How to set up an independent media collective

Wed, 07 Dec 2016 00:00:00 GMT

Young British female journalist Kam Sandhu talks to ASOS Magazine’s senior fashion and beauty writer Naomi Attwood about Real Media, a cooperative of journalists dedicated to public interest journalism and challenging mass media distortion. They report on issues from housing, welfare, politics to debating racism and de-mystifying the banking industry. Having spent several years reporting on welfare and austerity at RealFare, journalism graduate Kam co-founded Real Media as a combative independent platform to challenge the media distortion of issues, while promoting and creating public interest journalism.Kam now divides her time between her day job at a record label and working on projects for Real Media, and she hosts the monthly Real Media podcast ‘Now We Here’ – which covers news from the perspectives of people of colour. On 10 December, the organisation will be launching the Real Media App – which aggregates the best of independent news alongside their own original content and a media fund that allows people to donate to their favourite media organisations. Here’s Kam’s big idea.

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My Big Idea #75 – How to set up a street-casting agency

Wed, 30 Nov 2016 00:00:00 GMT

Brazilian-born stylist and journalist Thais Mendes talks to ASOS editor at large Danielle Radojcin about how she’s shaking up the modelling scene in her homeland with Squad Agency, her street-casting agency that’s based in São Paulo, but which she co-manages from London. Living and working in London for 13 years, Thais wanted to take the growing concept that she saw in the UK of casting charismatic, talented, attractive but non-traditional models, and introduce it to Brazil, where the industry is still dominated by a narrow, sometimes surgically enhanced, conventionally European aesthetic. Thais started Squad Agency in November 2015 – with her friend and associate Patricia Veneziano – out of a desire to reflect the real, 21st-century diversity of Brazil and highlight the talents of young creative people, with the aim of casting them for brands, fashion campaigns and social media activations. Thais’ mission seems to be paying off, as she has now cast models for campaigns by Dove, adidas, Pop magazine, i-D and Converse. This is even more impressive given that Squad Agency has yet to launch its own website (due in early 2017), but instead finds new faces on Instagram, including artists, skaters, DJs and singers, all of whom have their own unique style, personality and attitude, as well as good looks and sizeable social media followings. In addition to scouting more models, Thais is hoping to develop Squad Agency into Squad Network, a creative collective that develops collaborations, projects and brand partnerships in all areas of fashion and advertising. Here’s Thais’ big idea.

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My Big Idea #74 – how to set up a healthy breakfast brand

Wed, 23 Nov 2016 00:00:00 GMT

Creator of healthy breakfast range Qnola, young British female entrepreneur Danielle Copperman talks to ASOS editor at large Danielle Radojcin about how she’s gone from modelling (at ASOS, no less!) to wowing the food industry with her super-nutritious quinoa-based granola. And, at the age of just 23, Danielle has managed to get Qnola stocked at the likes of Waitrose and Selfridges, while still maintaining a successful modelling career.Originally hoping to study nutrition at university, Danielle needed a science A-level. As a result, she taught herself a biology A-level, viewing her studies as a back-up if modelling didn’t work out. In fact, Danielle gained regular bookings – frequently at ASOS – so she didn’t go to university, but instead has since studied for a diploma in nutrition, alongside writing a food blog, modelmangetout.com. Having eliminated gluten from her diet, Qnola was born out of Danielle’s desire to fuel up on a quick-but-healthy gluten-free granola as she went from model casting to model casting.Initially testing out recipes with family, her fellow models and Instagram followers, they inspired Danielle to develop Qnola as a product. Qnola was first launched in 2014 at fellow My Big Idea interviewee Lily Simpson’s Detox Kitchen deli, and the product soon drew an impressive following, as well as the attention of retailers such as Waitrose. With a projected turnover of £300k this year, Danielle is hoping to grow the Qnola team, and is looking for international stockists, notably in the US, as well as keeping up with her modelling career. Here’s Danielle’s big idea.

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My Big Idea ⌗73 – how to set up an environmentally friendly social enterprise

Wed, 16 Nov 2016 00:00:00 GMT

Founding director of social enterprise Do Nation, young British female entrepreneur Hermione Taylor talks to ASOS editor at large Danielle Radojcin about how her online platform is inspiring people and companies to make pledges to change their behaviour or start campaigns for the good of the environment.The seeds of the Do Nation concept were first planted back in 2009 when, after getting an MA in Environmental Technology, Hermione decided to cycle from London to Morocco as a personal challenge. Instead of looking to raise money, she asked people to donate simple, sustainable actions to sponsor her trip – such as cycling to work or eating less meat. These donations saved the equivalent of an impressive 84 flights’ worth of CO2 emissions, which inspired her to eventually set up Do Nation.Since then, over 10,000 people have made nearly 19,500 pledges on Do Nation supporting other people’s challenges, and Hermione herself has even given a TED talk on why small actions can help to tackle climate change, using her life-changing adventure to Morocco as an example. Initially a platform for individuals to make pledges, Do Nation has attracted the interest of the corporate world. Today, their clients include popular food and drink brand Innocent and the electronics giant Siemens.Hermione is looking to get even more people and organisations involved with Do Nation and inspire the next generation of leaders focusing on issues of sustainability. Here’s Hermione’s big idea.

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My Big Idea #72 – Becky Tong on how to start a music promotion company

Wed, 09 Nov 2016 00:00:00 GMT

Twenty-something British female entrepreneur Becky Tong talks to ASOS editor at large Danielle Radojcin about her London-based music company Juicebox, a business that encompasses music curation, artist management, press and radio promotion, and even has its own record label. Becky didn’t go down the usual route of university, instead preferring to explore her passion for music by starting out as an intern at Sony Records at the age of 18. She spent three years at the label, picking up valuable experience of developing artists and promoting them. Last year, Becky decided to strike out and launch Juicebox with her business partner Adam Callan. Becky’s role at Juicebox involves bringing new artists into the business, so she’s constantly online, and always on the lookout for fresh, original talent. Her involvement in music isn’t just limited to management and promotion; she keeps her hand in by DJ-ing for fashion parties and club nights, something that’s come quite naturally to her (but that’s no big surprise given that her father is the legendary Pete Tong). With a roster of talent that includes up-and-coming DJ Joe Hertz, Becky is keen to expand Juicebox and sign more artists to the company’s record label – and maybe even persuade the likes of Solange to join their ranks… Here’s Becky’s big idea.

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My Big Idea #71 – how to set up a digital fashion agency

Wed, 02 Nov 2016 00:00:00 GMT

Twenty-something fashion blogger and entrepreneur Natalie Hughes talks to ASOS editor at large Danielle Radojcin about working with Christian Louboutin, Natalie Massenet and building a business that looks after the social media content and strategies for fashion and lifestyle brands. Having previously worked at Net-A-Porter as their social media editor, developing the site’s social media presence and working closely with Dame Natalie Massenet, Natalie then moved to Christian Louboutin, where she oversaw the luxury shoe brand’s launch on Chinese social media channels. In addition to her work at The Fashion Digital, Natalie uses her 10 years of industry experience to lecture on social media at Central St Martins. With an impressive 600,000 followers on Pinterest, she is an influencer for the channel – you may have even spotted her in TV ads for the platform! Currently based at her home office in London, Natalie is keen to expand her roster of clients and eventually hopes to grow her self-funded start-up into something much bigger, offering digital products such as apps and webinars alongside the social media content curation and strategy services she already provides. Here’s Natalie’s big idea.

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My Big Idea #70 – How to launch your own fashion label

Tue, 25 Oct 2016 23:00:00 GMT

Young female fashion entrepreneur Jessica Gebhart, who left Topshop to start her own fashion label, talks to ASOS senior fashion editor Jemma Tibbals about building a brand, the decision to surpass fashion’s traditional seasonal trends and what she values above anything else in a pair of jeans. Applying her background in denim buying at Topshop and styling experience from her time at fashion bible Dazed, Jessica started her own label in 2014. Based online, I-and-me.com is home to denim, jersey and a small ceramics offering, all produced with an ethos of longevity and made to withstand the test of time. Jessica discusses the production process, where she looks for inspiration and how she uses social media – in particular Instagram, thanks to its focus on visual curation – to get her label out there. With a second London pop-up store on the horizon and the latest women’s and men’s collections dropping on 24 October, I and Me is a fashion label on the ascent. Intrigued? Here’s Jessica’s big idea.

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My Big Idea #69 – How to set up a health food and lifestyle enterprise

Tue, 18 Oct 2016 23:00:00 GMT

Creator of the popular Detox Kitchen, young British female entrepreneur Lily Simpson talks to ASOS editor at large Danielle Radojcin about building a health food and lifestyle brand that is loved by the likes of Gwyneth Paltrow and Elle Macpherson. A lifelong love of food and a hands-on involvement in her business have helped Lily to establish two delis in London, a concession in Selfridges, a fitness studio and a successful food delivery service, as well as co-write a best-selling cookbook – it’s no wonder that this year her company is due to turn over an impressive £5million. All the more impressive given that she started out with a £10k bank loan.The former caterer launched Detox Kitchen in 2012 when a client asked her to create tasty recipes that would help her shed her post-baby weight. Then, in 2013, the company received a massive boost when Hollywood actress Gwyneth Paltrow endorsed it on her lifestyle website Goop. Currently in the process of revamping her deli in London’s Soho, Lily is also planning three more London locations, has a new vegetarian cookbook coming out in the New Year, and has her sights set on eventually taking Detox Kitchen to New York.Here’s Lily’s big idea.

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My Big Idea #68, How to set up your own homeware design company

Tue, 11 Oct 2016 23:00:00 GMT

Homeware designer Elizabeth Elsey of interiors brand Elizabeth Scarlett talks to ASOS editor at large Danielle Radojcin about producing everything from cute cushions to luxe bed linen and the challenges of making her creative vision a success.Having studied fine art at Central St Martins then switching to a business degree at Westminster University, Elizabeth launched Elizabeth Scarlett in 2013, using her signature hand-painted designs to adorn lifestyle products, which are now stocked in high-end stores such as Fortnum & Mason, and as far afield as Ibiza and St Tropez.Elizabeth has just gone full time with Elizabeth Scarlett, having previously combined her work on her homeware range with working for high-street retailers including John Lewis and B&Q. She has used the commercial knowledge she also gained from her time on the retail graduate scheme at Tesco with her eye for design to create a high-quality but affordable lifestyle range that is increasingly loved by 20-somethings.Now, with a candle collection in the pipeline, Elizabeth is proof that passion, allied with appealing design and commercial nous can take you a long way. (And some wise words of advice from the Oliver Bonas himself don’t hurt either!)Here’s Elizabeth’s big idea.

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My Big Idea #67, How to launch a photo-sharing website

Tue, 04 Oct 2016 23:00:00 GMT

Welcome to the weekly ASOS podcast, bringing you inspiring career advice from amazing women. In this episode, editor at large Danielle Radojcin talks to Katie Hobbs, the founder of private photo-sharing site KatchUp. Katie talks about how KatchUp was born after she graduated from Loughborough University in 2011. The idea came to her when she and her family discussed how they all had great photos scattered across laptops, phones and computers, but they felt that there wasn’t a way for them share their images on social media easily and, most importantly, privately. Here, Katie discusses the challenges of securing government funding for her start-up (she had to submit a 12,000-word proposal!), how she has monetised KatchUp without featuring any adverts on the site and app, and reveals what it’s like working with her family, especially as her parents have their own business. Now based in west London since May 2016, and with an impressive 50,000 downloads for the app, Katie heads up a small-but-dedicated team of marketers and developers and is looking to build the events side of KatchUp, possibly working at larger events like festivals, and one day even going global. Here’s Katie’s Big Idea.

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Danielle Pender of Riposte - My Big Idea #66

Tue, 27 Sep 2016 23:00:00 GMT

Welcome to the podcast from ASOS that brings you awesome career advice from inspiring women. This episode, Georgia Murray chats to Danielle Pender, the founder and editor of Riposte. Billed as ‘a smart magazine for women’, Riposte features interviews with an array of subjects, from the freshest talent around to feminist heavyweights like Gloria Steinem. The publication has been featured on Monocle, It’s Nice That, Creative Review and the Sunday Times Style magazine. Danielle talks us through how her experience as a curator at KK Outlet, the London office of Dutch communication agency KesselsKramer, led to her founding Riposte, the importance of teamwork, and how she spotted a gap in women’s media (and then filled it). This is Danielle’s Big Idea.

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My Big Idea at London Fashion Week - Emma Elwick-Bates

Mon, 19 Sep 2016 16:01:48 GMT

This My Big Idea podcast comes directly from London Fashion Week. In this podcast, ASOS editor-at-large Danielle Radojcin speaks to American Vogue's fashion and news editor Emma Elwick-Bates. Emma graduated from Central Saint Martins in 2002 with an MA in fashion history and joined British Vogue in 2005 as a fashion features assistant, where she also held the position of market editor. In 2013, she was named as American Vogue's style editor. Emma has previously worked at Dazed & Confused, the BBC in their factual entertainment department, and contributed to The Guardian and BBC News. She also sits on the British Fashion Council's NEWGEN panel and has presented live panels with members from brands including Gucci, Marc Jacobs and Chanel. In this podcast, Emma shares her tips on breaking into the fashion industry, her fashion week highlights and what it's like to work for Anna Wintour.

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My Big Idea at London Fashion Week - Penny Martin

Mon, 19 Sep 2016 14:33:20 GMT

This My Big Idea podcast comes directly from London Fashion Week. In this episode, ASOS editor-at-large Danielle Radojcin speaks to Penny Martin, editor-in-chief of The Gentlewoman magazine about how she has made it such a success and her tips for those looking to build a career in fashion journalism. Penny has also served as the chair of Fashion Imagery at London College of Fashion, editor-in-chief of SHOWstudio.com, curator of special collections at The National Women’s Library and curator at The National Museum of Photography, Film and Television. She is also a contributor to magazines including Fantastic Man and The New York Times, W Magazine, has worked alongside Nick Knight and has curated exhibitions at galleries and museums including The Photographers' Gallery and Somerset House in London. The Gentlewoman offers an informed and intelligent view on fashion, combined with progressive journalism and features on influential modern women such as Fatima Bhutto, Alannah Weston and Floriane de Saint Pierre.

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My Big Idea at London Fashion Week - Alexandra Shulman

Sun, 18 Sep 2016 15:46:50 GMT

This week's My Big Idea podcast comes directly from London Fashion Week. In this podcast, ASOS editor-at-large Danielle Radojcin speaks to the editor of British Vogue, Alexandra Shulman, about her time at the title, its fashion legacy and her advice for those wanting a career in the industry. The longest-serving British Vogue editor began her fashion journalism career in 1982 at Tatler magazine, subsequently working for a host of Condé Nast publications including the British edition of GQ, as well as being a prominent author and writing for the Sunday Telegraph and the Guardian. Some of Shulman's most memorable issues have been the Millennium Issue, which cast readers as cover models, and the Gold Issue, depicting Kate Moss in silhouette. Shulman has always made a point of working against the promotion of unattainable beauty standards in fashion, addressing the issue in interviews and in her writing. It goes without saying that Shulman has become a legendary member of the fashion community and is in a unique position to give career advice and her thoughts on the future of fashion.

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My Big Idea at London Fashion Week - Charlotte Lurot

Sun, 18 Sep 2016 15:43:59 GMT

This My Big Idea podcast comes directly from London Fashion Week. In this podcast, ASOS editor-at-large Danielle Radojcin speaks to Charlotte Lurot, the director of Bacchus, a creative agency offering public relations, production, and social media services to brands in the luxury lifestyle sector. Lurot began her career working for Thierry Mugler in Paris before co-founding Bacchus. Since then Bacchus has designed, built and managed some of the main show spaces at London Fashion Week, working with the designers to express their visions and bring their shows to life. As well as with the British Fashion Council, Lurot has worked with clients including the famous David Shrigley-decorated restaurant Sketch, The V&A, Nobu, Beyoncé (yes, really), Kenzo, Christian Lacroix, Rihanna, adidas and Soho House. In this podcast, Lurot details her work for London Fashion Week and how she made a name for herself in the industry.

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My Big Idea at London Fashion Week Special - Harriet Verney

Sun, 18 Sep 2016 14:01:04 GMT

This My Big Idea podcast comes directly from London Fashion Week. ASOS editor-at-large Danielle Radojcin speaks to Harriet Verney about her upbringing in the world of fashion and how to break into the industry. Harriet Verney is a London-based writer and journalist who contributes to i-D, US Vogue and Vogue.com, LOVE, GQ, Teen Vogue, Stylist Magazine, Wall Street Journal, Lula and many more. The niece of fashion icon Isabella Blow, who helped to launch the career of Alexander McQueen, Harriet is currently contributing editor at Wonderland and senior editor at LOVE magazine. Harriet has herself been shot by photographers including Mario Testino, Nick Knight and Bettina Rheims. The east Londoner has most recently shot for Teen Vogue (in a self-styled main fashion story), Paper Magazine and Tank. She regularly partakes in SHOWstudio's discussion panels alongside fashion luminaries like Lisa Armstrong, Hilary Alexander and Colin McDowell.

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My Big Idea at London Fashion Week Special - Lou Stoppard

Sun, 18 Sep 2016 10:58:31 GMT

This My Big Idea podcast comes directly from London Fashion Week. In this podcast, ASOS editor-at-large Danielle Radojcin speaks to Lou Stoppard about working in the fashion industry, breaking the internet on a regular basis and generally being a boss. Lou Stoppard is an Oxford University graduate, SHOWstudio editor and a freelance writer, curator and broadcaster. SHOWstudio has been at the forefront of the fashion film industry, collaborating with some of the most influential figures in the biz including John Galliano, Kate Moss, Rick Owens, Comme des Garçons and Alexander McQueen. Lou has interviewed the likes of Kanye West, Jeremy Scott, Alexandra Shulman and David Sims. Lou also curated her first exhibition, Mad About The Boy, in 2016. The show focused on fashion's obsession with and portrayal of youth and featured work by Glen Luchford, Raf Simons, Gosha Rubchinskiy, Kim Jones, Nick Knight and Meadham Kirchhoff. Needless to say, Stoppard is making waves in the fashion industry.

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My Big Idea at London Fashion Week Special - Angel Chen

Sat, 17 Sep 2016 14:19:58 GMT

Welcome to My Big Idea, an ASOS podcast bringing you inspiring and practical career advice. This episode comes to you directly from London Fashion Week. ASOS editor-at-large Danielle Radojcin speaks to up-and-coming Chinese fashion designer Angel Chen who is showcasing for the second time at London Fashion Week after graduating from Central Saint Martins in 2014. Chen’s designs are packed with colour and sequin embroidery, drawing inspiration from mythical creatures, her dreams and from dancing. At graduation, Chen was named as a designer to watch by Fashion Scout and featured in Forbes Magazine's 30 Under 30. All Chen’s designs use innovative fabrics, mainly sourced from the Première Vision trade show, giving her designs a unique, eclectic feel. In this podcast, Chen speaks about her ethereal designs, her love of colour and her tips for those wanting to break into the fashion industry.

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Jade Golding of The Little Deer - My Big Idea #65

Tue, 13 Sep 2016 23:00:00 GMT

Welcome to the weekly ASOS podcast, bringing you inspiring career advice from amazing women. In this episode, managing editor Lucinda Greasley talks to Jade Golding, the founder of Brighton-based independent online fashion and lifestyle store The Little Deer. Jade created The Little Deer while she was still studying for her design and photography degree, and has used the skills she acquired from her studies as well as the experience she gained from her previous jobs in retail to realise her dream of being her own boss. The site stocks small independent clothing, accessories, jewellery and homeware brands, alongside The Little Deer’s own in-house interiors collection. Jade does everything from designing the site’s artwork, doing the photography, managing its social media accounts and even packing and posting orders, and she also has a stall at London’s Netil Market in Hackney, which provides plenty of inspiration. Here, she talks about the challenges of setting up a website and running her own business, trying to balance her workload with her downtime, working with friends, and how her retail experience has helped her become a success. With plans to grow The Little Deer team in the future, add more brands and develop The Little Deer’s own collection, no doubt you’ll be hearing and seeing plenty more from Jade over the next few months.Here’s Jade’s Big Idea.

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Charlie Craggs - My Big Idea #64

Tue, 06 Sep 2016 23:00:00 GMT

Welcome to the weekly ASOS podcast, bringing you inspiring career advice from amazing women. In this episode, features editor Jen Lynn talks to Charlie Craggs, the activist and founder of Nail Transphobia. Charlie talks about how she is helping to educate people on transgender issues, by taking her pop-up nail salon around the UK and giving free manicures to the masses, while providing them with the opportunity to ask her about her life as a trans woman. Recently crowned number one on The Observer’s New Radicals list, Charlie also talks about how positive press is helping spread her message even further, and what she plans to do next. With a nail product and a book in the pipeline, you’ll be hearing plenty more from Charlie over the coming months.Here’s Charlie’s Big Idea.

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Lucy Moore of Claire de Rouen - My Big Idea #63

Tue, 30 Aug 2016 23:00:00 GMT

Welcome to the weekly podcast from ASOS that brings you awesome career advice from inspiring women. In this episode, editor Danielle Radojcin talks to Lucy Moore, the director of cult London fashion and art photography bookshop, Claire de Rouen. Lucy talks about what it’s like taking over a business that’s already up and running, why she loves doing wedding lists, and gives us the lowdown on her new space at Selfridges. She also talks about her clientele, which ranges from students to Hollywood actor Benicio del Toro. She also gives her indispensable tips on how to start your own photography coffee-table-book collection, from rare tomes from the likes of Diana Vreeland, to sourcing cool free zines by the likes of fashion designers Grace Wales Bonner or Simone Rocha, not to mention the best hashtags to follow on Instagram for beautiful book sourcing. Here’s Lucy’s Big Idea.

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Hardihood - My Big Idea Ep #62

Tue, 23 Aug 2016 23:00:00 GMT

In this week’s My Big Idea podcast, Lucinda Greasley talks to Daisy Payne and Leah Harwood-Gowen, the ladies behind the tastebud-melting raw cake company, The Hardihood. After meeting at a dinner party and simultaneously deciding to give up sugar in 2K14, the duo found that east London wasn't cutting the mustard for the sugar-free lifestyle they craved. Cue the birth of The Hardihood. Through multiple kitchen disasters and several tasting sessions, a selection of curated tasty goodness was born. With a book coming out in February 2017 and an extensive client list already at their fingertips, Hardihood confectionaries are the talk of the town (we’ve heard the sea salt and caramel raw cake is a winner). Here's Daisy and Leah’s Big Idea

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Beast and Burden - My Big Idea #61

Tue, 16 Aug 2016 23:00:00 GMT

In this week’s My Big Idea podcast, Lucinda Greasley talks to creative duo, Emily Bridge and Emma Witter, AKA Beast and Burden. After sharing some digs and being labelled ‘the messy housemates’ (with good reason; they collected eggs and bones), the Central Saint Martins performance design and practicegraduates decided to invest in a studio to fully immerse themselves in their curious, creative endeavours. Focussing on set design and sculpture within fashion and food, the pair talk us through how Beast and Burden was born, their fascination with salvaged materials and how Monday fun-day is an integral part to their working week. Here’s Emily and Emma’s Big Idea.

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Beth Chilton - My Big Idea #60

Sun, 07 Aug 2016 19:00:00 GMT

Beth Chilton – My Big Idea #60This week, ASOS senior fashion editor Jemma Tibbals speaks to Beth Chilton, owner and director of two fashion brands: Hope & Ivy, an occasion wear label, and Alter, soft tailoring with a workwear angle. With advice about finding funding for a start-up to patenting your company’s name, Beth chats about the business processes she’s been through, including appearing on the latest series of BBC Two’s Dragons’ Den. This is Beth’s big idea.

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Daisy Walker - My Big Idea #59

Tue, 02 Aug 2016 23:26:27 GMT

Hello and welcome to episode 59 of My Big Idea, an ASOS podcast.This week, ASOS daily editor Danielle Radojcin speaks to young fashion photographer Daisy Walker about how she’s provoking change in the fashion industry through her forum, Women in Fashion, how to be engaged with the online feminist debate and why she doesn’t shave her armpits. Daisy’s work has appeared in Dazed, i-D and Italian Vogue. She speaks about what it was like interning at Marie Claire, how to become a photographer, why she decided to create an online home to address gender bias in the fashion industry and how you can get involved.This is Daisy’s big idea.

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Kim Boutin - My Big Idea #58

Tue, 26 Jul 2016 23:00:00 GMT

Hello and welcome to episode 58 of My Big Idea, an ASOS Podcast.This week Danielle speaks with digital designer, Kim Boutin.Kim has designed interactive interfaces for many fashion and luxury houses such as Chanel, Hermès, Carven, Repetto and Chloé. In 2013, she was asked to join Kenzo’s Art Department team as a Digital Art Director to create and work on a variety of digital topics.In 2015, she moved to London to launch DVTK with long term friend and collaborator David Broner.This is Kim's big idea.

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Jessi Baker - My Big Idea #57

Tue, 19 Jul 2016 23:00:00 GMT

Hello and welcome to My Big Idea, an ASOS Podcast talking to young women who have launched their own business.This week Danielle Radojcin talks to Jessi Baker, the tech designer and engineer. Jessi is the founder of Provenance, a platform allows brands and consumers to achieve greater transparency by tracing the origins and histories of products using the blockchain. Listen to Jessi's big idea...

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Katie Rose - My Big Idea Ep #56

Tue, 12 Jul 2016 23:00:00 GMT

Hello and welcome to Episode 56 of My Big Idea, an ASOS Podcast.This week's guest is Katie Rose, founder of The Bridge Co. The Bridge Co. is a London-based agency providing 360° business solutions and brand building strategies to luxury and contemporary labels. Specialists in brand positioning and thinking lean, they help emerging designers to master the business side of fashion and established brands to streamline, re-position and grow.This is Katie's big idea.

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Left To My Own Devices - Ep #55

Tue, 05 Jul 2016 23:00:00 GMT

Hello and welcome to My Big Idea, an ASOS Podcast.This week's guests are Imogen and Natasha of LEFT TO MY OWN DEVICES, a London based catering company dedicated to providing fresh, healthy, seasonal food that captures the best of modern Mediterranean cooking with an abundance of Middle Eastern influences. This is Imogen and Natasha's big idea.

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Angelica Hicks - My Big Idea #54

Tue, 28 Jun 2016 23:00:00 GMT

Hello and welcome to episode 54 of My Big Idea, an ASOS Podcast.This week's guest is Instagram favourite, Illustrator Angelica Hicks. Angelica's funny and intelligent illustrations poke fun at the fashion and entertainment industries and alongside some heavyweight attention, from people such as Kendall Jenner and Gigi Hadid, Angelica landed a role as Porter's first ever Illustrator.This is Angelica's big idea.

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Naomi Williams - My Big Idea #53

Tue, 21 Jun 2016 23:00:00 GMT

Hello and welcome to episode 53 of My Big Idea, an ASOS Podcast.This week's guest is founder of music agency Totem, Naomi WilliamsTotem is an independent music agency specialising in Online PR without boundaries. Founded in early 2012 by Naomi, previously Head of Digital at Darling Department, they work with a diverse range of artists from breaking acts to established global stars, offering unique campaigns with a focus on quality over quantity.This is Naomi's big idea.

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Jessie Burton - My Big Idea #52

Tue, 14 Jun 2016 23:00:00 GMT

Hello and welcome to episode 52 of My Big Idea, an ASOS Podcast.This week Lucinda speaks to author Jessie Burton.Jessie's first novel, The Miniaturist, was awarded Waterstone's book of the year in 2014 and Jessie's latest novel, The Muse, is due for release on 30 June 2016.This is Jessie's big idea.

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Graduate Fashion Week Special #4 - Young Fashion Creatives Doing it for themselves

Wed, 08 Jun 2016 16:46:26 GMT

Hello and welcome to the fourth and final Graduate Fashion Week special episode.As a young, innovative fashion brand, ASOS is passionate about discovering and promoting fresh creative talent. For Graduate Fashion Week 2016, we have recruited a group of forward-thinking individuals to discuss how the youth of today can not only get their foot in the door of the fashion industry, but also develop a meaningful and trailblazing career - no trust fund or fairy godmother needed!The fourth panel, Young Fashion Creatives Doing it for themselves on Wednesday 8th June included:Laura Bradley, Charlie Craggs,Naomi Shimada Nellie Eden It was hosted by Danielle Radojcin, ASOS Editor.

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Lotte Andersen - My Big Idea #51

Wed, 08 Jun 2016 11:43:46 GMT

Hello and welcome to this week's episode of My Big Idea, an ASOS Podcast.This week our guest is Lotte Andersen.Lotte is the zine maker, party thrower and all-round good time gal you want to know. Before leaving her BA in fashion, Lotte interned heavily, even working on McQueen’s last collection (you know, the one that crashed SHOWstudio). You'll now mostly find her co-presenting her Know Wave radio show, Living For The Weekend, or throwing her famous Maxilla parties at her local Portuguese restaurant in Ladbroke Grove. This is Lotte's big idea.

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Graduate Fashion Week Special #3 - Young Fashion Creatives Doing it for themselves

Tue, 07 Jun 2016 17:17:01 GMT

Hello and welcome to the 3rd of 4 Graduate Fashion Week special episodes.As a young, innovative fashion brand, ASOS is passionate about discovering and promoting fresh creative talent. For Graduate Fashion Week 2016, we have recruited a group of forward-thinking individuals to discuss how the youth of today can not only get their foot in the door of the fashion industry, but also develop a meaningful and trailblazing career - no trust fund or fairy godmother needed!The third panel, Young Fashion Creatives Doing it for themselves on Tuesday 7th June included:Ted StansfieldRihannon BarryPhoebe Lettice ThompsonLotte Andersen It was hosted by Danielle Radojcin, ASOS Editor.

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Graduate Fashion Week Special #2 - Young Fashion Creatives Doing it for themselves

Mon, 06 Jun 2016 18:00:38 GMT

Hello and welcome to the 2nd of 4 Graduate Fashion Week special episodes.As a young, innovative fashion brand, ASOS is passionate about discovering and promoting fresh creative talent. For Graduate Fashion Week 2016, we have recruited a group of forward-thinking individuals to discuss how the youth of today can not only get their foot in the door of the fashion industry, but also develop a meaningful and trailblazing career - no trust fund or fairy godmother needed!The second panel, Young Fashion Creatives Doing it for themselves on Monday 6th June included:Christine MahandoIone GambleClio PeppiattSusie BubbleKate BonesIt was hosted by Danielle Radojcin, ASOS Editor.

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Graduate Fashion Week Special #1 - Young Fashion Creatives Doing it for themselves

Sun, 05 Jun 2016 17:31:23 GMT

Hello and welcome to the 1st of 4 Graduate Fashion Week special episodes.As a young, innovative fashion brand, ASOS is passionate about discovering and promoting fresh creative talent. For Graduate Fashion Week 2016, we have recruited a group of forward-thinking individuals to discuss how the youth of today can not only get their foot in the door of the fashion industry, but also develop a meaningful and trailblazing career - no trust fund or fairy godmother needed!The first panel, Young Fashion Creatives Doing it for themselves on Sunday 5th June includedJosh ReadAngelica Hicks Billy Prendergast Katie Rose It was hosted by Danielle Radojcin, ASOS Editor.

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Bryony Lloyd - My Big idea #50

Wed, 01 Jun 2016 14:13:52 GMT

Hello and welcome to the 50th episode of My Big Idea, an ASOS Podcast giving young women advice and inspiration to start their own businesses. This week our guest Bryony Lloyd of book and magazine distributor Antenne Books speaks to Asos editor Danielle Radojcin.Antenne Books is a distributor for independent publishers. Established in London in 2010, Antenne Books distributes publications on art, photography, design, illustration, theory, writing, fashion and culture.This is Bryony's big idea.

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Kate Bones - My Big Idea #49

Tue, 24 May 2016 23:00:00 GMT

Hello and welcome to this week's My Big Idea, an Asos podcast giving young women advice and inspiration to start their own businesses. Today our guest is Artist and Gif creator Kate Bones.Kate works primarily with photography creating GIFS as well as still images and occasionally films. Kate has built up a very impressive list of clients in the fashion and music industries, working for brands such as Converse, Red Bull, Universal Studios, American Apparel, Dazed, Wonderland, Lovebox, Vans, Nike, GIPHY, and The Grammys.Her art generally features the topics fashion, music and festival/ rave culture. Her vibrant and expressive work has been featured in Crack magazine, Hunger magazine and at the Tate Britain, Marques Almeida shows, XOYO and at the Electric Ballroom. Many of her pieces also feature well known London creatives including Novelist and Erika Bowes. Kate chats to Asos editor Danielle Radojcin about how she started out in photography, het tips for aspiring artists and her plans for the future. This is Kate's big idea.

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Lisa Owens - My Big Idea #48

Wed, 18 May 2016 10:43:52 GMT

Hello and welcome to this week's My Big Idea, as Asos podcast giving young women advice and inspiration to start their own businesses. Asos editor Danielle Radojcin speaks with our guest, Author Lisa Owens about how her book came into being, her struggles with the job market and her plans for the future.Recently published by Picador, Lisa's debut novel, Not Working, is the story of a life unravelling and a novel that asks the questions we've never dared to say out loud.In her late twenties, Lisa quit her job in marketing to enable her to follow her ambitions in life. The result? Countless afternoons spent in the good company of her sofa, bags of Doritos and Ted talks on youtube. Not Working is written as a series of sections ranging from a couple of lines to a few pages, a device that mirrors Claire’s unstructured days and lack of direction, as well as the classic diary format of comic precursors such as Bridget Jones’s Diary and the Adrian Mole books.The self deprecating novel is a picture of 1st century young adulthood, saturated with uncertainty, anxiety and the internet, and has been featured on the Guardian online, The Book Seller and Goodreads.com, popular for its humour and relatable honesty. This is Lisa's big idea.

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Ione Gamble, Polyester Magazine - My Big Idea #47

Tue, 10 May 2016 23:00:00 GMT

Hello and welcome to My Big Idea, an ASOS Podcast giving young women advice and inspiration to start there own businesses. This week Asos editor Danielle Radojcin speaks with Founding Editor In Chief of Polyester Magazine, Ione Gamble about her inspiration for Polyester, her advice for aspiring artists and how to have faith in your own bad taste. Polyester is a celebration of all things trash, kitsch and camp. A backlash against the fashion industry’s infatuation with understated and over conceptualised minimalism, Polyester aims to prove that this subculture is both an informer of fashion and has an equally intellectual underpinning.Ion wants to use Polyester as a way of recognising that our generation are real human  beings offline and online, not just ‘digifeminists’ or emotional and hormonal young adults using the Internet as a way to let off some steam. She wants the  internet generation to know their online posts about bullying, racism, sexual orientation, and other social politics are worth much more than 1,000 notes on Tumblr, they should be  publically written in newspapers and pasted on walls around the city so people who don’t use the internet know who these many individuals are.Alongside its goldmine of a website, Polyester publishes two physical magazines every year, with contributors including environmental activist @glaciergirl, feminist artist and model Arvida Byström and Scarlett Carlos Clarke, the youngest person ever to exhibit work at the National Portrait Gallery. This is Ioni's big idea.

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Lynsey Fox - My Big Idea #46

Wed, 04 May 2016 10:31:34 GMT

Hello and welcome to episode 46 of My Big Idea, an ASOS Podcast giving young women advice and inspiration to start their own businesses. This week's guest is London College of Fashion lecturer Lynsey Fox. Lynsey teaches young designers how to maximise their online personas to build a brand. She has over a decades worth of experience in communications, higher education, PR, broadcast and print, working with international brands like Daily Mirror, Nike, T-Mobile and Monsoon. Lynsey instructs young people wanting to start businesses how to best utilise the fundamental tool of social media to build their business. Social media has its downsides, but when starting a business, an effective social media presence can be the difference between success and failure. As not everybody is a natural wiz at the skill, Lynsey provides young business men and women on how to maximise their success using the powerful tool of the internet. Lynsey explains how her series of workshops and lectures at the prestigious central London art school are teaching entrepreneurs the fundamentals of turning a concept into a fully-fledged digital brand.Asos's Lucy Morris speaks to Lynsey about how she began her career and her advice to women wanting to start businesses. This is Lynsey’s big idea.

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Marine Tanguy of MTArt - My Big Idea #45

Tue, 26 Apr 2016 23:00:00 GMT

Hello and welcome to My Big Idea, an ASOS Podcast giving young women advice and inspiration to start their own businesses. This week Asos editor Danielle Radojcin chats with Marine Tanguy, CEO of MTArt, an Agency for Contemporary Artists.In an era where mass urban re-development often means that only the top galleries and their most bankable artists are visible whilst risk taking exhibitions from new talent are deemed un-commercial and therefore unaffordable, by placing their artists at the very centre of the company, MTArt aims to give a powerful voice to a new generation and to defend our future artistic and cultural legacy.MTArt is, essentially, an artist agency and artist fund that both manages and invests in a select group of artists. The artists selected are exposed to a team of experts in PR, content strategy and business advice in order to support them and boost their careers. Artists also receive personal, logistical, legal and financial support. They are given unlimited access to sales specialists, events, collaboration opportunities, sponsorship and network. All artists are carefully selected by the MTArt team and MTArt board, and are judged by their potential and the high standards and quality of their work. Collectors and investors are exposed to a model built on sustainability and success: they buy into the vision of our artists, with MTArt's motto being 'Don't invest in art, invest in artists'.This is Marine's big idea.

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Lana Elie of Floom - My Big Idea #44

Tue, 19 Apr 2016 23:00:00 GMT

Hello and welcome My Big Idea, an ASOS Podcast giving young women advice and inspiration to start their own businesses. This week Asos's Siam speaks with Lana Elie of Floom.Floom is the dynamic new online destination for all your flower-gifting needs. It aims to simplify the process of ordering and sending premium flowers online. Beautifully curated bouquets and strong editorial content are placed front and centre of the website, along with a fierce commitment to supporting local florists and seasonal flowers.Floom brings the best of London’s independent florists together under one roof, or URL, and aims to simplify the process of ordering flowers, while also championing local boutiques. Customers simply enter their postcode for a curated selection of chic, seasonal bouquets, available to send immediately.Lana's is not a new name in the design world, having worked for Burberry, Gucci, Marc Jacobs and i-D to name a few of the heavyweight names on her impressive résumé. The florists partnered with Floom include That Flower Shop, located next to the Ace Hotel in Shoreditch, Wandsworth’s Wild Wood London and Sprout in Hackney, which specialises in characterful houseplants.Lana aims to avoid the clichés so often used in flower arranging. She prefers more wild looking bouquets, using flowers of varying heights and all different colours, and often incorporating ferns and herbs.Lana tells Siam how she created Floom, how the brand grew in success and what she is planning in the future. This is Lana's big idea.

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Gemma Styles, Writer - My Big Idea #43

Tue, 12 Apr 2016 23:00:00 GMT

Hello and welcome to My Big Idea, an ASOS Podcast giving young women advice and inspiration to start their own businesses. This week's guest is Gemma Styles, a freelance writer living in London. Gemma was catapulted into the public eye when brother, Harry Styles of one direction came into the spotlight. This unexpected fame came with benefits and drawbacks. Having a famous sibling makes it hard to forge your own career in life, but Gemma also appreciates the opportunities it comes with. Gemma now writes articles on her blog Gemmastyles.com regarding subjects like social media, feminism and the flaws of mainstream media. The majority of Gemma's writing is directed at younger girls, often centring the ideas of body positivity, the drawbacks of social media and growing up in todays technology- filled world.Gemma has become a frequent contributor to The Debrief, Fanpop and has been featured in Paper Magazine and on MTV. In this episode Gemma speaks to Asos editor Danielle Radojcin about how she left a secure job to follow her dream, the practical hurdles that come with being a freelance writer and the pressures of having a very famous brother. This is Gemma's big idea.

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Jen Long of Dice FM and Girls Music Day - My Big Idea #42

Tue, 05 Apr 2016 23:00:00 GMT

Hello and welcome to this week's episode of My Big Idea, an ASOS Podcast giving young women advice and inspiration to start their own businesses. This week's guest is former BBC DJ and Music Editor of Dice FM, Jen Long. Born out of a frustration with traditional ticketing DICE created something that would cut out the hassle of endless captcha codes, hefty additional fees and the constant struggle to find a printer. DICE is about discovery, helping you get out and see more live music and, more recently, have developed Girls Music Day, encouraging young women to get involved with music.Jen in clear that DICE was not created primarily to sell tickets - it is about reinventing the music industry, making it easier for fans to discover amazing acts and bringing much needed transparency. It’s also about marrying innovative mobile technology with humans who love music.DICE is becoming increasingly popular among music lovers and concert goers, expanding from its base in London to Manchester, Bristol and Glasgow. DICE sell tickets to a huge range of concerts with no booking fees. The tickets are all found electronically in the DICE app, cutting fees and stress for customers. Equipped with her passion for music, Jen's main role is to decide which shows make it onto the app, with tickets to Culture Clash, Loyle Carner and Skepta. This is Jen's big idea.

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Eliisa Makin of Elkin London - My Big Idea #41

Tue, 29 Mar 2016 23:00:00 GMT

Hello and welcome to My Big Idea, an ASOS Podcast. This week Siam's guest is Eliza Makin, Founder of jewellery brand Elkin London.Darkly humorous jewellery label Elkin is a favourite amongFashion Editors, Models and Musicians. Launched in2011 by Eliisa, London based Fashion Stylist,the dangerously addictive bracelets and quirkyjewels are designed in London, handmade, and best worn as often as possible. Eliisa is a Masters graduate of the Courtauld Institute of Art, with an eight year career styling for The Independent, The Observer, Guardian and many other magazines. Elkin was born after Eliisa created some bracelets in a break between pictures on a fashion shoot. She immediately had to make several more for the fashion team, and has been keeping up with the spiralling demand ever since.Her latest collection is inspired by Surrealism, bad rock and pop-culture.This is Eliza's big idea.

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Faran Krentcil - My Big Idea #40

Wed, 23 Mar 2016 12:27:09 GMT

Hello and welcome to My Big Idea, an ASOS podcast giving young women advice and inspiration to start their own businesses. This week Danielle speaks with Faran Krentcil, former Editor of Fashionista and now Editor at Large at Elle.com. Faran was the digital director of NYLON Magazine and a contributing editor for Page Six Magazine in the New York Post and has worked with New York Magazine, the New York Times, and Teen Vogue. Fran attended Duke university, where she was a columnist for the school paper, after which she did a brief spell in the PR world before settling into journalism. Faran has interviewed stars from Kristen Stewart to Vivienne Westwood and, during her college days interned with Jane Pratt. Through internships, Faran began attending fashion week shows and writing columns for the publications for which she worked, growing her career to become the renowned fashion journalist she is today. Faran speaks to Asos editor Danielle Radojcin about how she began her career and her tips for aspiring businesswomen. This is Faran's big idea.

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Tsouni Moss of Moss Ceramics - My Big Idea #39

Wed, 16 Mar 2016 00:00:00 GMT

Hello and welcome to My Big Idea, an ASOS podcast giving young women advice and inspiration to start their own businesses.This week Jen Lynn speaks with fellow ASOSer and handmade ceramics maker Tsouni Moss. Tsouni tells us of how she followed her creative urges, which led to her starting her very own business.All of the items sold by Moss Ceramics are hand made by Tsouni in London, and so are all individual pieces, now being stocked in The General Store and Frank, as well as on the online shop and on depop. The items sold include bespoke bowls, tumblers, cups, mugs, plates, planters and badges. Asos's Jennifer talks to Tsouni about what gave her the courage to start her own business and her plans for expanding Moss Ceramics in the future. This is Tsouni's big idea.

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Sophia Hilton of Not Another Salon - My Big Idea #38

Wed, 09 Mar 2016 16:03:02 GMT

Hello and welcome to My Big Idea, an ASOS Podcast giving young women advice and inspiration to start their own businesses. This week Asos editor Lucinda Greasley speaks with owner of Brick Lane's Not Another Salon, Sophia Hilton.Not Another Salon is a London Salon with a difference.Founded on an 'anti-factory' ideology, they are there for those bored of blow dries, disinterested in dip dyes and sick of standard Salons. Sophia believes in giving people the creative, expressive do's they deserve, and treats hair styling as an art form rather than a chore. The fun, vibrant styles created by Sophia and her team are similar to the decor of the salon, covered from head to toe in colour, patterns and decorative art. The salon has become famous for its recognisable styles, and has been featured in a range of media including Glamour, Grazia, The Evening Standard, The Metro, Asos, Huffington Post and Urban Outfitters.This is Sophia's big idea.

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Carol Deeney of Deeney's - My Big Idea #37

Wed, 02 Mar 2016 00:00:00 GMT

Hello and welcome to this week's episode of My Big Idea, an ASOS podcast giving young women advice and inspiration to start their own businesses. Our host Miranda speaks with Carol Deeney, Co-founder of Scottish inspired Market pop-up and permanent East-London Cafe, Deeney's.Deeney's was founded in the Summer of 2012 by Paddy and Carol. Carol was born and bred in a Scottish café and has spent her whole life cooking tasty food for the people around her. So she packed in the 9 to 5 office life and now does what she loves, full time.Carol began the Deeny's journey selling food in popular London markets, an example being Broadway market. Her haggis sandwich 'the Macbest' soon gained a cult following, inspiring her to expand the empire and open Deeny's cafe in Leyton. The cafe serves the famous haggis toastie, alongside a healthy selection of breakfast dishes, soup, salads and cakes.Through Deeny's, Carol aims to deliver delicious, wholesome and often underrepresented Scottish meals to the people of London, all while staying true to their Scottish roots.This is Carol's big idea.

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Alisha of The Kit - My Big Idea #36

Wed, 24 Feb 2016 00:00:00 GMT

Hello and welcome to this week's episode of My Big Idea, an ASOS podcast giving young women advice and inspiration to start their own businesses. Our host Lucinda Greasley speaks with Alisha Khan, founder of jewellery brand The Kit. Alisha is Editorial Coordinator of ASOS Marketplace and started The Kit after being inspired by the 900+ boutiques already onsite. With a minimal nineties aesthetic and Alisha's attention for detail, The Kit is already a marketplace hit. This is Alisha's big idea.

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Sophie Lee of Geo Fleur - My Big Idea #35

Thu, 18 Feb 2016 11:10:00 GMT

Hello and welcome to this week's episode of My Big Idea, an ASOS podcast giving young women advice and inspiration to start their own businesses. Our host Shannon speaks with Geo-Fleur founder, Sophie Lee.Sophie's mother is a florist and her uncle is a head gardener of a big national trust garden so gardening has always been a passion of hers, being surrounded by it during her childhood. Inspired by both Scandinavian and Japanese gardening styles, Geo-Fleur specialises in beautiful geometric homewares, including indoor terrariums filled with cacti and succulents, leather, brass and copper hanging planters, ceramic vases, glass air plant hangers, angular wire candle holders and hand-poured soy candles, perfect for keeping urban homes gorgeously green.The team at Geo Fleur describe themselves as 'botanical stylists', and are obsessed with adding greenery into any space, small or large.Sophie Lee is becoming a well known name in the interior decorating world, with Geo Fleur being featured in Stylist Magazine, Mollie Makes, The Telegraph, Birchbox, Cosmopolitan and Time Out and their products being soled by retailers such as The Southbank Gallery. This is Sophie's big idea.

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Alyssa McGarry of Hiptipico - My Big Idea #34

Wed, 10 Feb 2016 00:00:00 GMT

Hello and welcome to this week's episode of My Big Idea, an ASOS podcast. Our host Georgia speaks with Alyssa McGarry, founder of socially conscious fashion brand Hiptipico.Their mission is to support the creativity, ingenuity and passion of local artists in Guatemala. Preserving Mayan culture and traditional customs is essential to Hiptipico’s brand. Reinvesting profits into women’s cooperatives, family shops and Mayan handicrafters, Hiptipico naturally energizes the local economy while creating access to foreign markets.Hiptipico is an ethical fashion brand based in Panajachel, Guatemala showcasing Mayan artisans and their handmade creations. Every Hiptipico item is thoughtfully handcrafted by indigenous communities, using high-quality sustainable materials.Hiptipico aims to be an environment for socially responsible consumers who are seeking a sustainable alternative to mass-produced clothing and accessories. Alyssa ensures that, at Hiptipico, you know where your goods are coming from, how they are made and who made then. They share with customers the true story behind each item. That includes the artisans' history and the traditional technique used to craft every piece is our way of empowering our artisan partners and giving them a voice. All of Hiptipico's employees are female and the brand works hard to honour the Mayan culture, motivate local entrepreneurial spirits and empower families and communities.This is Alyssa's big idea.

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Niamh White, Art Curator - My Big Idea #33

Wed, 03 Feb 2016 00:00:00 GMT

Hello and welcome to this week's episode of My Big Idea, an ASOS podcast. Our host, Asos Editor Daniele Radojcin speaks with art curator, Niamh White.Niamh White is an independent visual arts curator and consultant. She has curated a broad range of exhibitions for museums, institutions and galleries, and is a visiting lecturer at various universities across the UK in the fields of art history, collecting and exhibition making. She also runs an art consultancy offering advice to individuals and companies in building outstanding collections of contemporary art. Niamh is also co founder of Hospital Rooms, an initiative that commissions contemporary artists to renovate mental health wards in NHS hospitals. Hospital Rooms works with artists such as Nick Knight, Gavin Turk and Assemble. The aims of the Hospital Rooms project are to; create new, aesthetically pleasing and thought provoking artworks or installations in the Trust that go beyond pictures on the wall, engage patients and staff in the development of each installation to instill a sense of pride in their environment, programme a series of tailored workshops where patients can develop their own artistic practice and to establish the Trust as an innovator and forward thinking health care institution.Niamh has also started the Denton's Art prize, a competition aiming to support diverse and dynamic artists as they embark on their careers.Needless to say Niamh has been making waves in the art world. This is Niamh's big idea.

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Career Girl Daily - My Big Idea #32

Wed, 27 Jan 2016 12:38:04 GMT

Hello and welcome to this week's episode of My Big Idea, an ASOS podcast giving young women advice and inspiration to start their own businesses. Our host Lucinda Greasley speaks with the founders of Career Girl Daily, an award winning online destination for young, career-minded women. Career Girl Daily is the creation of two girls who decided to work together and create an online lifestyle guide for young, career-minded women. They loved the idea of talking with other women about their careers and goals in life, but in a more ‘feminine’ way. Now a team of three ambitious girls, they cover the lifestyle of female entrepreneurs, career women and young girls at the beginning of their career.The site was founded in 2015 by Beth, Lois and Celina. Celina came to the realisation that she wanted to pursue a career in fashion after going to university to study law, an option she thought would be a 'safe bet'. She now has a degree in International Business Administration, and is a certified personal stylist. Celine and Lois were inspired by their previous career adventures and by Emma Watson's famous speech to start Career Girls Daily, 'a place where Career Girls in heels come together'. Lois did a Bachelor in Law, specialized in Business Administration and Marketing after leaving school and, afterwards decided to move to London and do a Master in PR. Now Lois works as a community manager for large brands and manages Career Girl Daily. Beth studied English Literature at university and whilst there, launched a digital magazine showcasing young creative people’s work. Lois now is a part of the Penguin Random House Writers’ Academy and is working on refining her first novel.The three's goal is, through Career Girl Daily, to empower women and motivate career girls to chase their dreams.This is Career Girl Daily's big idea.

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Anna Halsall of Urbello - My Big Idea #31

Tue, 19 Jan 2016 10:30:00 GMT

Hello and welcome to this week's episode of My Big Idea, an ASOS podcast. Our host, Asos editor Lucinda Greasley speaks with CEO of Urbello, a city blogging platform where you can subscribe to cities to see what’s going on where you live or where you travel to.Born in Poland, at 19 Anna came to London to study arts. After finishing her degree Anna set up @MyChicCity, an online London magazine. She won a spot at London Accelerator in Shoreditch. Soon after Anna realised that office generated content was not the way forward. She thought that a city blogging platform would be a much better way to share insiders’ knowledge and works on Urbello began.Users are able to post articles about anything from food reviews and new boutique openings to art events and food markets, enabling tourists and newcomers to cities to experience them in an authentic and exciting way. Urbello has now become a popular tool for tourists to find out the best places to visit when on holiday, aside from well known tourist locations and is growing daily. This is Anna's big idea.

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Madeline Parra of Twizoo - My Big Idea #30

Wed, 13 Jan 2016 00:00:00 GMT

Hello and welcome to this week's episode of My Big Idea, an ASOS podcast giving young women advice and inspiration to start their own businesses.Asos's Naomi speaks to this week's guest, Madeline Parra, Co-Founder and CEO of Twizoo, the layer on Twitter that discovers the best restaurants and bars by using Tweets as customer ‘reviews’.Twizoo listens to all Tweets about restaurants, bars, cafes, and pubs, looks at things like if it’s positive or negative, who tweeted it, when they tweeted it, if it got retweeted, and loads of other things. It then uses this information to rank the restaurants best to worst, based on what you’re searching for.Madeline believes that reviews have many fundamental flaws- few people leave them, even fewer can be trusted. Millions of dollars are spent every year building communities to leave reviews, and then policing to combat fakes. We all rely on customer reviews, but the industry is ignoring the best source for customer opinion - social media.Twizoo collects the opinions shared organically everyday on social media, on platforms such as twitter and instagram. They then use this information to formulate and automatically display relevant customer opinions, giving people more representative, accurate and reliable reviews. This is Madeline's big idea.

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Miriam Attwood of Storytelling PR - My Big Idea #29

Wed, 23 Dec 2015 00:00:00 GMT

Hello and welcome to this week's episode of My Big Idea, an ASOS podcast, with your host Asos editor Lucinda Greasley.This week's guest is Miriam Attwood, founder of Edinburgh based arts PR company, Storytelling.Storytelling's priority is working with artists, creators, theatre-makers, producers and arts organisations who do what they do with integrity, the desire to tell a story and excite and engage audiences.Since she was a child, Miriam had always had a passion for a great story, be it told through theatre, song or poetry. Miriam now has ten years of experience in press relations and holds a degree in Drama & Theatre Arts with a concentration in Arts Journalism from Queen Margaret University. She has also held roles at some of the most prestigious arts organisations in Scotland: Media Manager at the Edinburgh Festival Fringe Society in 2009, 2010 and 2011, Press & Digital Officer at the National Galleries of Scotland 2011 – 2013, and positions at the Citizen’s Theatre Glasgow and Edinburgh’s Arts Venue Summerhall.Since 2013, Storytelling has provided independent publicity to artists at the Edinburgh Fringe, working with huge productions, one-person shows, political theatre, and alternative comedy. Storytelling PR expanded overseas in 2015, joining forces with arts marketeer Peta Spurling-Brown to represent artists across three venues at the Adelaide Fringe Festival.This is Miriam's big idea.

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Emma Knock and Roxy Vickerman of SOAK Shakes and Co. - My Big Idea #28

Wed, 16 Dec 2015 00:00:00 GMT

Hello and welcome to your latest episode of My Big Idea, an ASOS Podcast.This week's host Lucinda speaks with co-founders of SOAK Shakes & Co, Emma Knock and Roxy Vickerman.Their journey began with a shared love of diner-style milkshakes, a trip to Thailand, an itch to build their own sustainable business and a gap in the market.Following a trip to Thailand where the two learned to make their own coconut milk, Emma and Roxy noticed that it was almost impossible to find fresh, dairy-free milk drinks, and were disappointed to see how many stabilizers, preservatives and flavourings were added to the UHT milk alternatives available in local London stores. This spurred the two to create their own dairy-free milk drinks using their newly acquired milk-making skills. SOAK is now stocked in many cafes around London and in the Selfridges food hall, becoming increasingly popular with both those who do and don't consume dairy products. As if providing the public with natural, sustainable and impossibly delicious drinks wasn't enough, SOAK are partnered with Lewa Wildlife Conservatory, with 10% of their profits from every single shake sold going to the conservation of elephant and rhino in Kenya. Emma and Roxy tell Asos editor Lucinda Greasley about their vision, how they started SOAK and their plans for the future of the company. This is Emma and Roxy's big idea.

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Vicky Graham of Vicky's Donuts - My Big Idea #27

Wed, 09 Dec 2015 00:00:00 GMT

Hello and welcome to episode 27 of the ASOS Podcast, My Big Idea.This week Caroline speaks with Vicky Graham of Hackney Bakery, Vicky's Donuts.Vicky's love of baking and numerous trips to visit family in Toronto, Canada led her to setup Vicky's Donuts in February 2015 with the idea to create a selection of donuts typical of the North-American style, with her own twist. Vicky makes a point of using the very best, organic ingredients on offer. All donut flavours are a combination of classic favourites and inventive originals, some examples being salted caramel and pretzel doughnuts and raspberry and lemon doughnuts, and each recipe has been handcrafted in Vicky's kitchen through a lengthy process of experimentation and taste-testing.Since its creation, Vicky's has gained huge popularity due to its quirky but classic flavours, being featured in Look, InStyle, Shortlist and Brides magazine. Vicky tells Asos's Caroline Ferry her advice to young women wanting to build a business in the food industry and her plans for the future of Vicky's bakery. This is Vicky's big idea.

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Georgiana Huddart of Hunza G - My Big Idea #26

Fri, 27 Nov 2015 12:00:00 GMT

Hello and welcome to episode 26 of My Big Idea, an Asos podcast giving young women advice and inspiration to start their own businesses. This week's host Nellie speaks with Georgiana Huddart, creative director of British fashion brand HunzaG. Originally born as Hunza in 1984 under the direction of Peter Meadows, the label enjoyed huge success with its signature, unique crinkle-stretch fabric. The Hunza dress became an iconic 80s piece, with Julia Roberts wearing it in Pretty Woman. 30 years on, creative director Georgiana Huddart has collaborated with Peter to re-launch the brand as HunzaG. Georgiana ensures all the pieces are still made in London, consistent with the brand's British roots.Georgiana made contact with Pete Meadows after a friend of his noticed her home made hunza dress at a party. ‘I searched for five years to find the fabric. I managed to get hold of 40 meters and made my own dress', told Georgiana. After sporting the vintage style, Georgiana was put in touch with Pete and the two, sharing their love for the crinkly fabric, decided to re-launch the brand together. The four-month old brand has already racked up an impressive list of celebrity customers, including Clara Paget, Georgia May Jagger, Mary Charteris and Pandora Sykes. Hunza G has also been featured in W magazine, Vogue, Man Repeller, Style, Refinery 29 and Grazia. Georgiana tells Asos editor Nellie how she and Pete Meadows connected and relaunched the famous 80s brand. This is Georgiana's big idea.

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Fleur De Force - My Big Idea #25

Fri, 20 Nov 2015 14:29:17 GMT

Hello and welcome to Episode 25 of My Big Idea.This week, our host Annie speaks with Fleur De Force, one of the most successful beauty and fashion vloggers in the UK.Her YouTube videos currently attract 4-6 million views per month, and between her two channels she has accumulated over 1.8 million subscribers, with her blog attracting an average of 100,000 unique visitors per month.Fleur's first book 'The Glam Guide' was released in February 2015. She has also launched an exclusive range of false eyelashes with top UK eyelash brand Eylure, and subsequently releasing her own capsule collection of makeup the same year, available from FeelUnique.com.In her youtube videos and on her blog, Fleur gives tips on beauty, fashion and lifestyle which have become hugely popular both in the UK and abroad. Fleur has also won a number of awards including runner up in the Johnson & Johnson Beauty Journalism Awards 2016: 'Best Established Beauty Vlogger' Category, winner of InStyle Magazine's Project 13 Award for 'Outstanding YouTuber of the Year' 2015 and winner of Cosmopolitans 'Best Vlogger' Award 2014. Fleur explains to Asos's Annie how she went about building her beauty empire and gives tips for aspiring businesswomen.This is Fleur's big idea.

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Sharmadean Reid of WAH Nails - My Big Idea #24

Fri, 13 Nov 2015 00:00:00 GMT

Hello and welcome to episode 24 of My Big Idea, an ASOS podcast.Sharmadean Reid began WAH in 2005 as a little London-based fanzine about girls in hip-hop, which grew into a nail art empire praised by Vogue, Grazia, The New York Times, The Independant and countless other sources. Sharmadean had been working as a trend consultant since graduating from Central St Martins and instantly jumped at the idea to create WAH Nails in London's East End, Dalston. As WAH grew the company began to do shows at London Fashion Week, parties for huge brands such as Nike, Marc Jacobs and Diesel and had a successful week-long pop up salon in Selfridges.Since then, Sharmadean has been featured in Vogue as a part of the 'New Generation' and has opened a shop in Topshop, Oxford Circus. Following the brand's success, WAH has gained a cult following including the singer Lily Allen, and continues to grow steadily while staying true to WAH's roots. Asos Editor Danielle Radojcin talks to Sharmadean about brand's growth, including the development of creative masterclasses from it's brand new base in London's Dalston.This is Sharmadean's Big Idea.

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Cathy Radojcin of Shutterbug - My Big Idea #23

Wed, 04 Nov 2015 00:00:00 GMT

Hello and welcome to the 23rd episode of My Big Idea, an ASOS podcast giving young women advice and inspiration to start their own businesses. This week our host Caroline interviews Cathy Radojcin, the owner of Shoreditch Bar, Shutterbug. With an emphasis on great drinks and great sounds, Shutterbug aims to stand out from the rest.Shutterbug is described as 'A new experimental crepe and cocktail speakeasy' in the heart of Shoreditch, London. The bar employs Romain Ragouin as their head chef and has gained popularity flash with the locals of Shoreditch, with menus comprised of sweet and savoury crepes, healthy lunches, fresh coffee, signature cocktails and wines and artesian beers. Cathy founded Shutterbug in 2014 after working in restaurants and events for over ten years, including work for Electric House and Jamie Oliver's Fifteen. Since its opening, Shutterbug has been featured in New York Magazine, Shoreditch Shaken and on Channel 4. Asos's Caroline Ferry chats to Cathy about how she came up with the idea for Shutterbug and how she started the business. This is Cathy's Big Idea.

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Anna Liversidge of Lost in Time - My Big Idea #22

Mon, 02 Nov 2015 00:00:00 GMT

Hello and welcome to My Big Idea, an ASOS Podcast giving young women advice and inspiration to start their own businesses. This week we speak to Anna Liversidge of ASOS Marketplace Boutique, Lost in Time. Anna tells of how she selects her rare and wonderful vintage pieces and lets us in on the secrets of her success to date.Anna explains how she was happiest as a child were when she was making something: 'I didn't have a very cosy homelife growing up but whenever I was drawing, colouring or creating I felt like I was at home within myself. Creating is something I simply have to do'. From her love for embroidery, Anna began a textiles company, from which grew the vintage clothing boutique Lost In Time. Each piece sold at Lost in Time has been hand selected by members of Anna's team. The brand prides itself on handpicking vintage of the best quality, ensuring the brand is sustainable and trustworthy. Anna also runs a blog and an Etsy shop and is continuing to make gains in the world of vintage fashion. Lucinda Greasley speaks to Anna about how she built her business, her passion for clothing and how she plans to build Lost In Time, in the future. This is Anna's big idea.

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Georgia Cummings of Potage - My Big Idea #21

Wed, 21 Oct 2015 08:45:00 GMT

Hello and welcome to episode 21 of My Big Idea, an ASOS podcast giving women advice and inspiration to start their own businesses. In this episode, Caroline speaks with Georgia Cummings, the Founder and CEO of Potage, a London-based food delivery service offering a daily menu of fresh and healthy dishes that are freshly made using organic, local and seasonal ingredients.Through Potage, Georgia aims 'to introduce people to a new way of eating'. Potage delivers fresh, nourishing, handmade meals to their customer’s desk or door - it's real food delivered. After the idea for Potage was born, during a walk in Hyde Park, Georgia spent a year testing recipes, collecting packaging samples, thinking about logistics, and slowly building a brand before starting the business with £1,000 savings. For the first year, Georgia cooked in her mum's kitchen and delivered on a bicycle. The business continued to grow, slowly and organically and now delivers to a large network of people, with recipes formulated by their dietician and chef. Georgia puts emphasis on maintaining the impeccable quality of the products used at Potage, the service delivered and on protecting the community and the planet. Asos's Caroline Ferry speaks to Georgia about how she began Potage and her plans for the future. This is Georgia's big idea.

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Sarah Beckett, Ruba Huleihel and Sophie Slater of Birdsong - My Big Idea #20

Tue, 13 Oct 2015 23:00:00 GMT

Hello and welcome to My Big Idea, an ASOS Podcast.This week our host Caroline Ferry speaks with Sarah Beckett, Ruba Huleihel and Sophie Slater of Birdsong, a marketplace for women who expect more from their wardrobe. Birdsong finds the best female makers and brings their fairly made fashion to you, no sweatshops, no photoshop.Started by three feminists in their twenties, Birdsong began in 2014 as founders Sarah, Sophie & Ruba saw the effects that funding cuts were having on women’s organisations. Many of these women had incredible crafting skills that weren’t being shown off to the world, so the three decided to create a platform to benefit these women. Birdsong now helps to make over £10,000 for women’s charities annually.The three created Birdsong with a very strong ethos behind the brand. Birdsong promises to deliver clothing and accessories that are ethically manufactured, high quality and made to last. They source products exclusively from women organisations and charities and 50-85% of revenue back to them. On top of this, they promise never to digitally manipulate their photographs and advertising, delivering 'fashion thats fairer to women'. Sarah, Ruba and Sophie talk to Asos's Caroline Ferry about how they began Birdsong, the brand's ethics and how the company impacts women's lives. This is Birdsong's big idea.

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Lerryn Whitfield of Lerryn's Cafe - My Big Idea #19

Wed, 07 Oct 2015 23:00:00 GMT

Welcome to the ASOS Podcast, My Big Idea. Episode 19's guest is South London's Lerryn Whitfield, Founder and Owner of Peckham's Lerryn's Cafe.Trying to find a way back to New York, following some good advice and encouragement from her friends, Lerryn decided to start her very own business and created much more than just a local Cafe. At the time of Leroy's creation, Lerryn was sleeping on a friends sofa with little money with which to start the business. Lerryn’s welcomed its first customers in April, exactly a month after Lerryn had purchased the former hair salon. She converted the space herself using DIY techniques and calling in favours from friends with very little money to fall back on. Lerryn's soon became an 'unpretentious café that attracts a broad mix from the local area, from young creatives to elderly couples'. Lerryn wanted the cafe to be 'as non-invasive as possible, to be accessible to everyone who walks along Rye Lane', contrasting to the surge in chichi cafes opening all around London. Lerryn's now acts as a cafe by day, bar by night and is increasingly popular with the residents of Peckham. Asos's Lucinda Greasley speaks to Lerryn about how she began Lerryn's, starting a business on a budget and how she plans to expand the cafe. This is Lerryn's big idea.

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Olivia Snape and Sylvie Gianella of Gypsy East - My Big Idea #18

Wed, 30 Sep 2015 23:00:00 GMT

Hello and welcome to episode 18 of My Big Idea, an ASOS podcast.This week our guests are Olivia Snape and Sylvie Gianella of Jewellery brand Gypsy East. The girls, who along with third co-founder Emily-Louise McGuinness, met as Visual Merchandisers at Topshop and Guess?, decided to travel the world in order to draw inspiration which led to forming their very own brand Gypsy East. Now a FestIval and ASOS Marketplace staple, Gypsy East draw many fans including pop sensation Paloma Faith.The mantra behind the brand is hand crafting one-of-a-kind pieces from vintage jewels & crystals they have discovered and collected on their travels around the world. They now stock a jewellery range sourced throughout their travels in India. In addition to this they hand craft floral head crown's and draw gypsy illustrations. Since its creation, Gypsy East has become a creative outlet where mediums such as photography, illustration, film, styling and art are all used by the girls to create the brand image. Olivia and Sylvie speak to Asos editor Lucinda Greasley about how they began the brand Gypsy East, the idea behind the brand and how they plan to continue making jewellery. This is Gypsy East's big idea.

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Venetia Archer, Founder of Ruuby - My Big Idea #17

Thu, 17 Sep 2015 23:00:00 GMT

Hello and welcome to episode 17 of My Big Idea, an ASOS podcast giving young women advice and inspiration to start their own businesses. This week our guest is the Founder of beauty App Ruuby, Venetia Archer. Venetia created the App as a way for beauty lovers to quickly discover salons and spas across London at their convenience when on the go. Ruby is described as 'London’s first digital beauty concierge', with all the salons, spas and therapists featured being carefully selected and vetted by the Ruuby team. The Ruuby App allows those with busy lives who travel frequently to find trustworthy, luxurious spas and salons free from hassle. Venetia recognised how hard it is to find good quality beauty therapists in unfamiliar places, such as when travelling for work, and decided to create a tool with which people could do just that. Ruby's salon and spa partners include Richard Ward, Daniel Galvin, Errol Douglas, W Hotel and London Edition, with the app being featured in Wired, Grazia and Sunday Times Style, and was voted one of both Refinery 29 and Buzzfeed's top London apps in 2015. Needless to say, it has become very successful. Asos editor Annie talks to Venetia about how she began Ruuby and her plans for the future of the app. This is Venetia's big idea.

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Laurel Pantin, Creative Consultant and Stylist - My Big Idea #16

Tue, 08 Sep 2015 23:00:00 GMT

Hello and welcome to episode 16 of My Big Idea, an ASOS podcast.This week our guest is Creative Consultant, Writer and Stylist, Laurel Pantin. Having previously worked for Fashion magazines such as Teen Vogue, Glamour and Lucky, following a life changing move to South Africa, Laurel returned to Fashion as a successful Freelancer.Laurel has since worked with Asos, Into the Gloss, Topshop and Conde Naste, doing a variety of work from writing to styling. Laurel's classic, causal style, her favourite brands including Isabel Marant and Phillip Lim, has put her in high demand with brands and media alike. Her style icons are Dolly Parton, Lauren Hutton, and Jane Birkin, influencing her timeless style and laid-back approach to fashion. Laurel tells Asos editor Danielle Radojcin how she gained her it-girl status, how she formulated her personal style and how she plans to continue with her work. This is Laurel's big idea.

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Hayley Louisa Brown of BRICK Magazine - My Big Idea #15

Tue, 01 Sep 2015 23:00:00 GMT

Hello and welcome to episode 15 of My Big Idea, an ASOS podcast giving young women advice and inspiration to start their own businesses. This week our guest is the Founder and Creative Director of Hip Hop magazine BRICK, Hayley Louisa Brown. The London-based photographer and editor conceived the magazine as an intelligent union between fashion and music that rejects traditional hip-hop motifs in favour of clean, contemporary graphic design. The Hip Hop enthusiast created the first issue of BRICK in 2015, fronted by Wiz Khalifa and ScHoolboyQ. Since then, issues have contained content on artists including A$AP Ferg, Vince Staples, Cam’ron, Joey Bada$$ and Tinashe.Hayley previously worked as Clash magazine’s hip-hop editor and noticed the cliched approach to Hip Hop taken by magazines such as XXL and Source. Hayley believes that Hip Hop culture is more than half-naked girls, smoking supplies and gold chains. BRICK explores the cultural elements of Hip Hop and approaches the genre with a timeless and creative outlook. Hayley's aim: 'to create a hip-hop magazine that didn’t feel like a hip-hop magazine'.Asos's Caroline Ferry chats to Hayley about how she began BRICK, how BRICK is different to other Hip Hop magazines and her plans for the future. This is Hayley Louisa's big idea.

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Alex Hoffler and Stacey O'Gorman of The Meringue Girls - My Big Idea #14

Tue, 25 Aug 2015 23:00:00 GMT

Hello and welcome to episode 14 of My Big Idea, an ASOS Podcast, with this week's guests Alex Hoffler and Stacey O'Gorman.Both trained chefs, Alex and Stacey formed The Meringue Girls after working together in a restaurant in Hackney. The two noticed the lack of female chefs in the catering industry, and subsequently, the lack of meringues. Alex and Stacey decided to kill two birds with one stone, creating the predominantly female baking brand. The two started off selling their confectionary in popular markets such as London's Broadway Market and made a connection with Jamie Oliver's food photographer, David Loftus. With his help, Meringue Girls took off, and is now attracting clients including Dior, Chanel, Christian Louboutin, Stella McCartney, Alexander McQueen, Agent Provocateur, Adidas, Nike and Topshop.Alex and Stacey tell Asos editor Caroline Ferry about how they began Meringue Girls, sexism in the catering industry and their plans for the future. This is Alex and Stacey's big idea

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Phoebe Lovatt of The Working Women's Club - My Big Idea #13

Tue, 18 Aug 2015 23:00:00 GMT

Hello and welcome to episode 13 of My Big Idea, an ASOS podcast, with this week's guest Phoebe Lovatt.Since moving from London to Los Angeles in 2012, freelance Journalist and moderator Phoebe missed her close network of friends, described as 'a group of insanely smart, creative, focused, and driven women', more than she could've imagined - not least when it came to finding support and motivation in her working life. After two years unable to find anywhere to meet and work with like-minded women, Phoebe figured she should do something about it. In late 2014, she decided to build a space - both physical and virtual - that would be a meeting ground/support network for working women in LA and beyond.The WW Club allows creative, career-minded women to meet with kindred spirits, collaborate and swap business cards over happy hour cocktails. Phoebe recognised the lack of resources helping working women to further their careers and enabling them to collaborate creatively and support each other. This inspired her to create a space where working women could do just that, in a world which doesn't always accommodate for women who have careers. Asos's Nellie Eden speaks to Phoebe about what inspired her to start The Working Woman's Club, how the idea took off and her life as a working woman. This is Phoebe's big idea.

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Rachel Campbell & Joss Meek of Wired PR - My Big Idea #12

Tue, 11 Aug 2015 23:00:00 GMT

Hello and welcome to episode 12 of My Big Idea, an ASOS podcast giving young women advice and inspiration to start their own businesses. Wired PR is a London-based PR agency specialising in music.Wired handle all aspects of publicity, from bespoke features and interviews, to acoustic sessions, photo-shoots and cover stories, across national print press and global online outlets. They only take on artists they truly believe in and pride themselves on delivering fresh ideas that start conversations.Wired represents many contemporary musicians including Stormy, Fetty Wap, Young Thug, Jorja Smith and Tom Odell, and many more young rap, R&B and pop singers. Wired has an impressive list of clients and collaborators, being described as an 'outstanding, creative and bespoke PR service' by Sophie Hall, head of MTA Records and as an 'absolute revelation' by Stacey Tang of Columbia Records, the label representing Beyonce, Adele, Bob Dylan and Haim. Asos's Shannon Mahanty speaks to Rachel and Joss about how they began Wired PR and their tips for young women looking to start their own businesses. This is Rachel and Joss' big idea.

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Amber Atherton of My Flash Trash - My Big Idea #11

Tue, 04 Aug 2015 23:00:00 GMT

Hello and welcome to episode 11 of My Big Idea, an ASOS podcast.This week's guest is Amber Atherton of My Flash Trash, a jewellery brand based in London that creates playful and bold accessories to bring out your sassy side. She shares a passion for not taking life or fashion too seriously, and believes in empowering girls to run the world.Amber’s passion for building brands began at the age of 9 and since then has developed several businesses, modelled and starred in Channel 4's Made in Chelsea.Amber is not your average Londoner, she was born in Hong Kong and attended school there and in the Caribbean before her family settled in Britain permanently. She also had a successful modelling career before starting My Flash Trash, appearing in Vogue, Love and Tatler. Since its creation, My Flash Trash has become popular with celebrities including Cara Delevingne, Rihanna and The Duchess of Cambridge, and is now stocked in Topshop, Adhoc, Fenwicks and Shop Super Street. Claire has also built a network of ambassadors for My Flash Trash known as the 'Charm Gang' including model Maddi Waterhouse, sister of Suki Waterhouse. Asos editor Danielle Radojcin speaks to Amber about her impressive list of accomplishments, how she created My Flash Trash and her plans for the future. This is Amber's big idea.

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Claire Ptak of Violet Bakery - My Big Idea #10

Tue, 28 Jul 2015 23:00:00 GMT

Hello and welcome to this week's episode of My Big Idea, an ASOS podcast.This week's guest is Claire Ptak: food writer, recipe developer, consultant and owner of Violet Bakery based in East London. Originally from California, Claire worked as a pastry cook and later pastry chef for Alice Waters at Chez Panisse in Berkeley. After moving to London, Claire started her business as a market stall on Broadway Market, cooking from home before opening the café in 2010. Claire makes a point of using all organic ingredients such as eggs, sugar and flour in her recipes, which fits with the down to earth character of the bakery. Aside from running Violet Bakery, Claire writes for the Guardian and recently published her cook book 'The Violet Bakery Cookbook', containing her own recipes for treats such as butterscotch blondies, chocolate and hazelnut and toffee cake. Claire has also been involved in writing several books for the restaurant Leon and a guide to making your own confectionary. Asos editor Danielle Radojcin talks to Claire about her life as an accomplished baker, entrepreneur and author. This is Claire's big idea.

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Susannah Jones and Katie Knox of Butchers Hair Salon - My Big Idea #9

Tue, 21 Jul 2015 23:00:00 GMT

Hello and welcome to this week's episode of My Big Idea, an ASOS Podcast giving young women advice and inspiration to start their own businesses. This week's guests are Susannah Jones and Katie Knox of London's Butchers Hair Salon. Butchers is the start of a two women mission to rid the world of ugly barnets. Fed up of hair that drains your brain, saps your style and fixes you with a frown, Butchers believe in cuts and colours that shout ‘Check me out! I look unbelievable. And so does my fabulous hair.’ And all without trashing your locks or the planet in the process.The owners of the 'dead sexy' Shoreditch salon believe that everybody should have a haircut that they enjoy and gain happiness from without having to compromise the environment or your hair's condition. They achieve this by using a range of eco-friendly hair products and dyes, and are becoming increasingly popular for their laid-back vibe and fun styles. The salon also regularly hosts pop-up boutiques, AA meetings and fashion events, supporting the London creative community and building a network of like-minded individuals. Susannah and Katie tell Asos editor Caroline about starting Butchers, the salon's ethos and their plans for the future. This is Susannah and Katie's big idea.

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Jada Simone - Club Promotor - My Big Idea #8

Tue, 14 Jul 2015 23:00:00 GMT

Hello and welcome to this week's episode of My Big Idea, an ASOS Podcast giving young women advice and inspiration to start their own businesses. This week's guest is London-based club promotor Jada Simone. Jada started her night Sniff after noticing that Hip Hop was missing from London's thriving club scene. Following the success of America's Trap music in the UK, Jada decided to bring new and innovative Hip Hop sounds to London. Sniff aims to deliver authentic and fresh Hip Hop to the youth of London, exposing them to and allowing them to enjoy the genre. Jada is passionate about Hip Hop culture and is working hard to deliver the under- represented genre to London's stylish club scene. Jada describes her vision to Asos's Shannon Mahanty, and how she intends to proceed in the future, in this week's podcast.This is Jada's big idea.

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Lucy Greene and Pandora Leonard of Anti-Agency - My Big Idea #7

Tue, 07 Jul 2015 23:00:00 GMT

Hello and welcome to Episode 7 of My Big Idea, an ASOS Podcast, with this week's guests Lucy Greene and Pandora Leonard, the founders of Anti-Agency.Founded in 2013 - Anti-agency isn't your average casting agency. It is for people who could’ve been models and decided not to, for people who are too cool to be models and people with real lives on the verge of exploding in music, fashion, art, illustration & creative industries. The two have over 10 years of experience in the fashion and music industries under their belt, with Anti now casting models for Saint Laurent, Marc Jacobs, Dr Martens, Selfridges, Cos, Maison Martin Margiela, DKNY, ASOS, Lazy Oaf, Urban Outfitters, Topshop and countless more. Anti is one of the most successful modelling agencies specialising in alternative, young models and has been described by Dazed as 'The world's sexiest street casting collective'. The agency represents both male and female models including Arvida Byström, Donnika Anderson and Lucas Bin.Lucy and Pandora talk to Asos editor Nellie Eden about how they set up Anti-Agency, the agency's ethos and the future of Anti. This is the story of Lucy and Pandora's Big Idea.

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Clara Amfo of Radio One - My Big Idea #6

Tue, 30 Jun 2015 23:00:00 GMT

Hello and welcome to this week's episode of My Big Idea with our guest, Radio 1 live Lounge DJ, Clara Amfo. My Big idea is an Asos podcast giving young women advice and inspiration to start their own businesses. London- born Clara Amfo is a dynamic young broadcaster who can currently be heard on Radio 1. Starting out her radio career at KISS FM, she later joined BBC Radio 1Xtra to present the weekend breakfast show, after being nominated for a Sony Radio Award in the 'Rising Star' category. In January 2015, Clara began her stint as the new presenter of The Official Chart on BBC Radio 1 and in May she joined the Radio 1 weekday schedule taking over the prestigious “10-1″ and Live Lounge slot from Fearne Cotton. Clara has since reported from vastly popular events in the UK including Wireless, Global Gathering, SW4 and NASS festivals.In this broadcast Asos editor Naomi Attwood talks to Clara about how she approached her broadcasting career and continues to make waves in the music industry. Here's Clara's big idea.

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Gabi Gregg of Gabi Fresh - My Big Idea #5

Tue, 23 Jun 2015 23:00:00 GMT

Hello and welcome to this week's episode of My Big Idea with our guest Gabi Gregg of fashion blog Gabi Fresh. My Big Idea is an Asos podcast giving young women advice and inspiration to start their own businesses. Gabi started her blog in September 2008 after graduating college with an interest in fashion journalism. Gabi knew first-hand the lack of resources for younger, trendier women sizes 14 and up, so she decided to fill the void in the fashion industry. Over time, Gabi Fresh has transformed into a popular personal style blog, where she shares fashion advice (mainly consisting of 'ignore fashion advice!') and encourages women to take risks with their style and not feel limited by their size. Gabby believe that women should dress in whatever they find exciting and enjoy wearing, rather than trying to adhere to rules about what to wear according to your body type, her aim being to empower women to dress free from the constraints of 'plus sized styles'. Gaining success rapidly, Gabi has appeared on Good Morning America, The Today Show, Rip the Runway, and the MTV VMA’s. She has also been featured in Glamour, Teen Vogue, InStyle, The New York Times, Seventeen, Time Out New York and Cosmopolitan, inspiring women all over the world.Gabby tells Asos editor Caroline how her blog took off and about her aim to liberate women from 'fashion rules', encouraging women to dress for themselves. Here's Gabi's big idea.

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Florence Adepoju of MDM Flow - My Big Idea #4

Tue, 16 Jun 2015 23:00:00 GMT

Hello and welcome to episode 4 of My Big Idea, an ASOS Podcast giving young women advuce and inspiration to start their own businesses. This week's guest is Florence Adepodu, Founder of MDM Flow, a post-90s hand-made lipstick brand influenced by the glamour associated with mid 90s–00s hip hop culture. Having spent undergraduate life studying whilst working in luxury beauty retail, Florence decided upon graduating to live out her dreams to create the brand she's always wanted. Since its creation, MDM Flow has made huge gains in the beauty industry, being described by Vogue Italia as "Lipstick shades that are bold and unusual, in a word, street style. Her brand is called MDMflow and inspiration unusual, Hip Hop". MDM Flow products are now supplied worldwide to celebrities, makeup artists and to the general public, allowing people to create edgy and unapologetic makeup looks. Asos editor Naomi Attwood chats to Florence about starting MDM Flow and her inspiration for the brand. This is the story of Florence's Big Idea.

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Missy Flynn of Rita's Bar and Dining - My Big Idea #3

Tue, 09 Jun 2015 23:00:00 GMT

Hello and welcome to episode 3 of My Big Idea, an ASOS Podcast giving young women advice and inspiration to start their own businesses.This week's guest is Missy Flynn, Co-Founder and General Manager of Rita's Bar and Restaurant in Hackney, London.Rita's is Hackney's friendly neighbourhood restaurant founded by Missy and her 2 close friends following a successful pop-up restaurant in London's Dalston. They offer late night menu favourites, such as their famous Oreo Pie, and combine them with their take on classic cocktails in the trendy setting of Dalston. The restaurant is located above a nightclub on Mare Street and is popular with both locals and tourists, growing from a 'late night fried chicken restaurant' to a popular destination for casual south London dining. Asos editor Annie Chin talks to Missy about how she approached the creation of Rita's and its growing success. This is the story of Missy's Big Idea.

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Lisa and Tida Finch of Finchittida - My Big Idea #2

Tue, 02 Jun 2015 23:00:00 GMT

Hello and welcome to the second episode of My Big Idea, an ASOS Podcast giving young women advice and inspiration to start their own businesses. This week's guests are twin sisters Tida & Lisa Finch, creators of trailblazing jewellery label Finchittida. Since its creation, Finchittida has become famous for its audacious fashion accessories that fuse Lisa and Tida's Laos-London heritage. Finchittida has been stocked on ASOS.com and has been mentioned in media such as Vogue and Elle. The brand has also caught the attention of style icons & music artists, including FKA Twigs, Mila Kunis, Florence Welch, Rita Ora, Lianne La Havas and Eliza Doolittle.Not only do Lisa and Tida create beautiful, stylish jewellery, but they donate a portion of the profits to ending bombing in Laos, the country their mother is from and, sadly, one of the most frequently bombed in the world. ASOS editor Naomi Attwood talks to Lisa and Tida Finch about their vision, their cause and how Finchittida took off.This is the story of Lisa and Tida's Big Idea.

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Irene Agbontaen of Taller Than Your Average - My Big Idea #1

Tue, 26 May 2015 23:00:00 GMT

Hello and welcome to the very first episode of My Big Idea, an ASOS Podcast giving young women advice and inspiration to start their own businesses. Our first guest is the founder of TALLER THAN YOUR AVERAGE, a womenswear label dedicated to creating stylish pieces for women 5'9 and taller, and former fashion stylist, Irene Agbontaen.Irene decided to start her own brand dedicated to tall women. All she ever wanted was staple jersey pieces she could grab and throw on quickly and items she could pair up with her existing wardrobe that were light and practical - unable to find this, she decided to make her own. Since its launch in 2013, Taller Than Your Average has been stocked in Selfridges, Barneys and on asos.com and has gained a cult following including celebrities such as Karlie Kloss, Elle Macpherson and Jessie J as the go-to brand creating fashionable, wearable clothing for taller women.Asos editor Caroline Ferry explores how Irene built her fashion label and how she ensured its success. This is the story of Irene's Big Idea.

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My Big Idea Trailer

Fri, 22 May 2015 14:28:51 GMT

ASOS Podcasts

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