In this deeply personal episode, Daniel Ross sits down with Dan for an intimate conversation about retirement, legacy, and what comes next. This isn't just another rugby retrospective - it's a candid, warm chat between friends as Dan reflects on transitioning from professional sport to the "muggle world" beyond.

The episode features wonderful surprise messages and tributes from family, friends, teammates, and rugby legends who share memories of playing alongside one of Wales' most determined competitors. These heartfelt contributions reveal a player respected not just for talent, but for character and work ethic.

Dan opens up about the realities of retirement (spoiler: it's busier than expected!), missing daily banter with teammates, and planning his next chapter with the Sports Business Syndicate. From discussing rugby's future and balancing tradition with modernisation, to reflecting on rivalries that shaped his career, Dan's honesty and humour shine through.

Episode Highlights:

• Honest reflections on retiring from elite sport
• Surprise tributes from rugby legends and teammates
• The future of rugby union and attracting younger audiences
• Missing the irreplaceable changing room camaraderie
• Life in France and expanding French beyond line-out calls
• Building team culture and defining success beyond wins
• Family support throughout his career journey
• Looking ahead to business opportunities and new adventures

Memorable Quote: "Retirement is like leaving Hogwarts - you've been living the dream and now you're back in the muggle world."

A heartfelt farewell to one of rugby's most respected competitors and warm welcome to his next chapter.

If you enjoyed this celebration of Dan's remarkable career, please like, comment and subscribe. To learn more about the Sports Business Syndicate (SBS) that Dan mentions, visit www.sportsbusinesssyndicate.com or search for Sports Business Syndicate on LinkedIn.

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In this deeply personal and revealing conversation, Sam opens up about the psychological realities behind elite captaincy, sharing his unique "Four P's" leadership framework that guided him through some of rugby's biggest moments. From leading legends like Brian O'Driscoll and Paul O'Connell on Lions tours to managing his own crippling self-doubt, Sam reveals the mental strategies that made him one of rugby's most respected leaders.

This isn't your typical "glory days" rugby chat. Sam candidly discusses why he only enjoyed 20% of his career, the obsessive attention to detail that drove his success (including a chocolate drawer with rival players' names), and the relief he felt upon retirement. He shares fascinating insights into the delegation principles that made his captaincy so effective, why he surrounded himself with strong personalities rather than yes-men, and how sports psychology shaped his entire approach to leadership.

From the pressures of captaining the Lions at just 24 to finding freedom in life after rugby, Sam's honesty about the darker sides of elite sport makes this essential listening for anyone interested in leadership, performance psychology, or the real cost of sporting excellence.

Episode Highlights:

• The "Four P's" leadership framework that guided his captaincy
• Why he only enjoyed 20% of his professional career
• Leading rugby legends on two Lions tours
• The psychology behind his famous self-doubt
• His obsessive preparation methods and attention to detail
• The committee system that made Wales so successful
• Life after rugby and the freedom of retirement
• Why strong leaders surround themselves with challengers, not yes-men
• The role of sports psychology in elite performance
• Honest reflections on imposter syndrome at the highest level

Memorable Quotes

• "Weak leaders love weak people around them... strong leaders actually get really challenging, good people around them."
• "I doubt myself because I trust myself."
• "The 20% of success outweighs the 80% tenfold."
• "When you retire from rugby, you might finish playing the game, but you don't leave the game."
• "Lions don't worry about the opinions of sheep."
• "Any leader, no matter what you are, you've got to walk the walk and show people the way."
• "What you put in in life is what you get back."

If you enjoyed this brutally honest insight into elite leadership and the psychology of high performance, please subscribe, leave us a review, and share with anyone who needs to understand what real leadership looks like under pressure.

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In this fascinating deep dive into the psychology of leadership in sport, Ed shares insights from his groundbreaking work with the Institute of Sports Humanities at Loughborough University. We explore the complex transition from athlete to leader, examining what truly makes someone worth following and whether leadership can be taught or simply revealed under pressure.

Ed draws on his unique experience as both elite performer and decision-maker to unpack the delicate balance between intuition and analysis in high-stakes environments. From his time as England's national cricket selector to his current work developing the next generation of sports leaders, he reveals the art of building diverse teams, navigating uncertainty, and sustaining success.

This episode tackles the fundamental questions facing modern sport: How do you create leaders who can thrive in today's complex sporting landscape? What's the secret to winning away from home? And how do we prepare athletes for their crucial "second act" beyond playing?

With typical eloquence and insight, Ed challenges conventional thinking about leadership development, emphasising the importance of drawing from multiple disciplines, embracing risk, and understanding that the best leaders never stop evolving.

Highlights Include:

• The launch of the Institute of Sports Humanities and its mission
• Why leadership in sport requires drawing from multiple disciplines
• The psychology behind decision-making under extreme pressure
• Building effective teams with diverse characters and capabilities
• The balance between data analysis and human intuition
• Why some aspects of leadership are innate while others can be taught
• The challenge of sustaining success and avoiding complacency
• Preparing athletes for leadership roles beyond their playing careers
• Learning from other industries to enhance sports leadership
• The emotional connections that make sport universally compelling

Memorable Quotes

• "What makes someone worth following?"

• "Leadership dynamics in sports are evolving."

• "The transition from athlete to leader is complex."

• "The best leaders always want to get better."

• "Human judgment can never be got rid of."

• "We need to be very open to instinct and intuition."

• "Some aspects of leadership are innate."

• "You have to bear the risk of being different and worse."

• "Mission command stops bureaucratic log jams."

• "The magic of sport connects us with our past."

• "You want to equip professional athletes with the tools for their second act."

• "Understanding history is crucial for effective decision-making."

If you enjoyed this episode, please subscribe, leave us a review, and share it with your friends or anyone interested in leadership, sport, and human performance. Your support helps us bring more inspiring conversations to your ears each week!

Hosted on Acast. See acast.com/privacy for more information.

Speaking to us from sunny Mallorca ahead of a pickleball tournament, Gail opens up about her remarkable journey from Olympic podiums to finding new purpose in sport. In a candid and often emotional conversation, she shares the brutal reality of athlete retirement—describing walking away from sport as "harder than losing a final"—and how the loss of identity nearly broke her.

We explore Gail's transition from badminton to pickleball, where she's rediscovered the joy of competition and community that once defined her life. She reflects on the lessons learned from losing, the crucial importance of team dynamics, and how her mother's pioneering football career shaped her sporting journey.

This episode delves deep into the psychological challenges elite athletes face when the spotlight fades, the pressure of Olympic expectations, and the emotional cost of pursuing excellence. Gail's story is one of resilience, reinvention, and the power of rediscovering what you love—even when it looks completely different from what came before.

With typical honesty and humour, Gail also shares why badminton is the fastest sport on earth, her dream doubles partners, and her surprising guilty pleasure of raving to house music.

Highlights Include:

• The emotional reality of athlete retirement and identity loss
• Transitioning from Olympic badminton to competitive pickleball
• Why walking away from sport is harder than any defeat
• The speed and intensity of elite badminton (shuttles at 265mph!)
• Lessons learned from losing and the importance of team chemistry
• Her mother's pioneering role in women's football
• Redefining success beyond medals and trophies
• The psychological pressure of Olympic competition
• Finding joy and community in sport again
• Dream doubles partners and guilty pleasures

Memorable Quotes

• "Walking away from sports is harder than losing a final."
• "Badminton is the fastest moving sport, with shuttles reaching 265 mph."
• "The loss of identity after retirement can be challenging for athletes."
• "Losing in sports is a learning opportunity, not a failure."
• "Rediscovering sport can reignite passion and community."
• "Building strong relationships with coaches and teammates is crucial."
• "The pressure of elite competition can overshadow the joy of the sport."
• "Success can be redefined in everyday life beyond competitive achievements."
• "My 15-year-old self would be proud of my accomplishments."
• "I describe myself on court as chaotic and energetic."

If you enjoyed this episode, please subscribe, leave us a review, and share it with your friends or anyone who loves sport and great stories. Your support helps us bring more inspiring conversations to your ears each week!

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In a refreshingly honest conversation, Todd opens up about the psychology of choking in high-pressure moments—a topic most elite athletes shy away from discussing. From his composed upbringing that shaped his mental approach to tennis, to standing across the net from legends like Boris Becker, Pete Sampras and Andre Agassi, Todd shares what it's like to be an "elite underdog"—so close to greatness, yet just missing the ultimate prize.

We explore the mental battles of competing at the highest level, the weight of expectation when you're one point away from glory, and the often brutal reality of transitioning from professional sport. Todd reflects on his coaching experiences with Mardy Fish and Novak Djokovic, the subjective nature of greatness debates, and why success should be measured by personal growth rather than just trophies.

This episode offers a rare glimpse into the mindset of someone who reached the pinnacle of their sport whilst navigating the fine margins between triumph and heartbreak—and what happens when the spotlight fades.

Highlights Include:

• The psychology of choking and why athletes rarely admit to it
• Growing up with composure as a core value and how it shaped his career
• Competing against tennis superstars and the mental challenges that brings
• The pressure of Grand Slam finals and critical match moments
• Coaching elite players like Novak Djokovic and Marty Fish
• Transitioning from professional sport and finding new identity
• The greatest tennis player debate and why it's beautifully subjective
• Lessons on defining success beyond statistics and scores

Memorable Quotes

• "It's rare to hear someone admit they choked."
• "I was born to two amazing parents."
• "Composure was a priority in my upbringing."
• "I was raised with calm, cool and collected."
• "I knew I was walking out with a superstar."
• "Winning the right points is crucial."
• "It's definitely a choke moment."
• "Champions come from within."
• "Only you know if you're good enough."
• "I was remarkably unprepared."
• "Success is doing the best you can."

If you enjoyed this episode, please subscribe, leave us a review, and share it with your friends or anyone who loves sport and great stories. Your support helps us bring more inspiring conversations to your ears each week!

#ToddMartin #Tennis #SportsPsychology #ALoadOfBS #Choking #Mindset #Podcast

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Known as the ‘King of the Crucible’, Hendry redefined snooker with his cold-blooded focus, relentless pursuit of victory, and a psychological edge that left opponents in his wake. In this candid conversation, Stephen opens up about his journey from a Christmas snooker table to dominating the world stage as a teenager—and the immense pressures of staying at the top for over a decade.

We dig into the mindset that made him a phenomenon: the calculated persona he crafted, the emotional toll of high-stakes finals, and the ‘greed for success’ that separated him from the rest. Stephen reflects on the role of mentorship, the psychological challenges of the game—including battling the yips—and the emotional journey of letting go of his champion identity.

The episode also explores life after snooker, with Hendry embracing a new persona as a YouTube star, and the contrast between his ruthless on-table presence and his more relaxed, accessible self today. He shares honest thoughts on rivalries, especially with Ronnie O’Sullivan, and what success means to him now.

Packed with insight, honesty, and classic sound bites, this episode is a must-listen for sports fans and anyone fascinated by the psychology of winning.

Highlights Include:

• The origins of Hendry’s love for snooker and early influences like Jimmy White
• The pressure of finals and the unique demands of the Crucible
• How mentorship shaped Hendry’s career and mindset
• The emotional cost of chasing perfection and letting go of the champion’s identity
• Transitioning to life beyond professional sport and building a new brand online
• Thoughts on rivalries, records, and the next generation of snooker greats

Memorable Quotes

• “He was this kind of cold-blooded phenomenon.”

• “I fell in love with the game straight away.”

• “Talent is almost the least important thing.”

• “You need a big pair of bollocks.”

• “It’s what separates the best from the rest.”

• “Winning felt like business.”

• “You’ve got to be greedy for success.”

• “I loved being the one that everyone wanted to beat.”

• “Letting go of my champion identity was horrible. Horrible.”

• “I don’t want him to beat it. Of course I don’t.” (on Ronnie O’Sullivan chasing his record)

If you enjoyed this episode, please subscribe, leave us a review, and share it with your friends or anyone who loves sport and great stories. Your support helps us bring more inspiring conversations to your ears each week!

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We talk about resilience, moving schools, and why losing is just as important as winning. Gabby reflects on the power of participation in sport—for confidence, wellbeing, and those all-important life lessons. She opens up about the unique challenges of live broadcasting, the importance of empathy in journalism, and how women in sports media are paving the way for the next generation.

Plus, we get Gabby’s take on midlife as a moment of power, why podcasting is her new favourite medium, and whether she’d ever host a mastermind-style sports quiz show. It’s candid, inspiring, and full of warmth—just like Gabby herself.

What You’ll Hear

- Gabby’s journey from gymnastics to the BBC and beyond

- How her sporting family shaped her career and confidence

- The role of resilience, especially when moving schools as a child

- Why participation in sport matters for everyone—not just the winners

- The art of natural, empathetic broadcasting (and a few Alan Partridge moments!)

- Navigating and thriving in a male-dominated industry

- How pivotal life experiences inform our values and choices

- Embracing midlife as a time of new opportunities, not decline

- The joys of podcasting and community

- Thoughts on health, fitness, and redefining success in your 50s

- Why quizzes and a competitive spirit can be great for personal growth

Memorable Quotes

“I want people at home to feel they are there, but equally there’s a little bit of them wanting to be inside that stadium.”

“Participation in sports teaches valuable life lessons about winning and losing.”

“Empathy is essential in sports broadcasting.”

“Women in sports broadcasting are paving the way for future generations.”

If you enjoyed this episode, please subscribe and leave a review!

#GabbyLogan #SportsBroadcasting #WomenInSport #PersonalDevelopment #Resilience #MidlifePower #Podcasting #Gymnastics #Broadcasting #SportConfidence

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All jokes aside, we’re genuinely thrilled for Dave, and this episode is a golden chance to hear from the man now tasked with reviving the ailing dragon that is Welsh Rugby. It’s no small challenge, but if anyone’s up to it, it’s Dave.

Join Daniel and Dan as they dig into Dave’s vision for Welsh Rugby’s future, the lessons he’s learned from decades in performance coaching, and how he plans to build a culture that breeds success both on and off the pitch. Expect plenty of insight, some laughs, and a healthy dose of realism about what it takes to turn things around.

What You’ll Hear:

• Dave’s immediate priorities stepping into the WRU Director of Rugby role
• How his past experiences with England Rugby and football’s elite inform his approach
• The critical importance of culture, clarity, and “operational DNA” in building winning teams
• Why “brilliant basics” beat chasing marginal gains every time
• Leadership lessons from Gareth Southgate and others that will shape Welsh Rugby’s future
• The challenges ahead and why trust and connection are non-negotiable
• A glimpse into Dave’s personal motivations and what success looks like for him

Notable Quotes:

• “Culture is how we do things here — it needs thought, intention, and planning.”

• “Winning can mean many different things depending on your organization’s goals.”

• “The magic is there is no magic — it’s about consistent focus on what matters.”

• “You have to co-create culture; it’s not just handed down from the leader.”

Subscribe and Review:

If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Your support helps us bring you more great conversations like this one!

Join the Conversation:

Tag us on social media with #ALoadOfBSonSport #DaveReddin #WRU #WelshRugby and let us know your thoughts on Dave’s plans and Welsh Rugby’s future!

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🎯 KEY THEMES:

FROM BELFAST TO THE BIG LEAGUES

"Growing up in Belfast in the 70s and 80s... I didn't realize there was essentially a civil war happening," McVeigh reflects on how his background shaped his early mindset and created an unconscious inferiority complex that would later fuel his interest in psychology.

THE TURNING POINT

A gifted Tony Robbins book at age 17 became the catalyst for McVeigh's transformation: "I read it, completely blew my mind and then started applying these principles of personal development to my life in both professional football and my personal life."

LEARNING FROM LEGENDS

McVeigh shares fascinating stories about training with World Cup winner Jürgen Klinsmann (who drove a humble Volkswagen Beetle) and seeking out lunch with Gianfranco Zola to learn about his experiences with Maradona: "He just kind of didn't turn up for training, played on a Saturday, scored a hat trick, took the match ball and went back out again."

BREAKING SELF-IMPOSED LIMITS

"We're all self-limiting," McVeigh explains, drawing parallels between sports and business. "The question is, do your limits allow you to achieve your goals in life?" His insights on overcoming mental barriers resonate across all performance domains.

RADICAL COMMITMENT

McVeigh's dedication to improvement led him to stop drinking for 2.5 years early in his career when he wasn't getting enough playing time: "I thought I need to change something drastically in my life to achieve my goals."

THE PSYCHOLOGY OF ELITE PERFORMANCE

"Your life is a direct relation of what's happening in your head," McVeigh explains, sharing how understanding human psychology became his passion after experiencing its benefits firsthand.

Listen as this former Premier League player turned psychology expert breaks down:

• How mindset shapes performance at the highest level
• The impact of environment and belief systems on success
• Why technical skills plateau while mental growth is limitless
• The misconceptions about footballers' intelligence
• How to overcome imposter syndrome in elite environments

🎧 Subscribe to make sure you never miss an episode wherever you get your podcasts.

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Beyond the rugby pitch, Nigel shares his deeply personal struggles with his sexuality, the isolating experience of growing up in a time of prejudice, and his battle with bulimia and depression. In a moment of profound vulnerability, he recounts his near-fatal attempt to take his own life, a stark reminder of the internal conflicts he faced.

Nigel's story is a testament to the power of self-acceptance and the importance of being true to oneself. He offers invaluable advice to young people facing similar challenges, emphasising the importance of happiness and self-pride. This episode is a must-listen for anyone seeking inspiration, honesty, and a deeper understanding of the man behind the whistle. Join us as we explore the rural roots, rugby rulings, and raw honesty of Nigel Owens.

If you found Nigel's story as moving and insightful as we did, please subscribe to "A Load of BS on Sport" on your favorite podcast platform. Your subscription helps us bring you more compelling conversations like this one. Don't forget to share this episode with your friends and family – Nigel's message of resilience and self-acceptance is one that everyone needs to hear. Thank you for listening!

We understand that Nigel's candid discussion of mental health challenges, including depression and suicidal thoughts, may resonate with some of our listeners. If you or someone you know is struggling, please remember that you're not alone and help is available. We encourage you to reach out to the following organisations for support:

UK & Ireland Support Resources:

• Samaritans (UK & Ireland):Provides confidential emotional support for people experiencing feelings of distress or despair.
• Phone: 116 123 (free, 24/7)
• Website: www.samaritans.org
• Mind (UK):Offers information and support for anyone experiencing a mental health problem.
• Phone: 0300 123 3393 (Monday to Friday, 9 am to 6 pm)
• Website: www.mind.org.uk
• CALM (Campaign Against Living Miserably) (UK):Specifically targets men who are struggling with their mental health.
• Phone: 0800 58 58 58 (daily, 5 pm to midnight)
• Website: www.thecalmzone.net
• Pieta (Ireland):Provides free therapy to those engaging in self-harm, those with suicidal ideation, or those bereaved by suicide.
• Phone: 01 628 2111
• Website: www.pieta.ie
• Aware (Ireland):provides support and information for people who experience depression and bipolar disorder.
• Website: www.aware.ie
• LGBT Foundation (UK):Provides support and information for the LGBTQ+ community.
• Phone: 0345 3 30 30 30
• Website: lgbt.foundation

Remember, seeking help is a sign of strength, and there are people who care and want to support you. Please reach out if you need it.

Hosted on Acast. See acast.com/privacy for more information.

🔥 KEY THEMES:

THE PSYCHOLOGY OF PAIN

Brownlee reveals his approach to endurance sport's greatest challenge: "I remember practicing from a young age... looking at some point on the bike in front of me and just thinking, in this moment, nothing matters apart from the fact that I don't get any further away from that point." His ability to maintain complete focus while pushing his body to its limits defined his career.

THE RETIREMENT TRANSITION

"This marks my transition from professional triathlon—a moment approached with both dread and excitement in equal measure," Brownlee reflects on ending his 18-year professional career. Unlike many athletes who struggle with identity after sport, he embraces this new chapter: "There's definitely a lot less dread and there's still plenty of excitement."

BUILDING CONSISTENCY & HABITS

Brownlee shares his revolutionary approach to training consistency: "You don't give yourself the option not to." Rather than relying on willpower, he created systems and habits that removed decision-making from the equation: "I wake up Monday morning, the alarm goes off. I don't have an option whether I'm going training or not. It's just what I do."

THE ROLE OF ENVIRONMENT & COMMUNITY

"I think a happy circumstance of some traits, my environment around me and quite a lot of luck," Brownlee attributes his success to multiple factors beyond talent. From supportive parents to finding the right coach at the right time, he emphasizes how our surroundings shape our potential.

BALANCING SPORT & LIFE

Brownlee discusses the importance of maintaining perspective through education and interests outside sport: "I always kind of recommend to athletes if they have got the chance, just do bits alongside it just to keep that kind of perspective and context and skills in the outside world."

Listen as this sporting great shares the lessons learned from pushing his body to the absolute limit, the value of imagination over belief, and why finding contentment remains life's greatest challenge. Whether you're an aspiring athlete or simply fascinated by the psychology of high performance, this conversation offers invaluable insights into what separates the good from the truly great.

🎧 Subscribe to our podcast for more in-depth conversations with sporting legends!

#AlistairBrownlee #Triathlon #OlympicChampion #EnduranceSport #MentalToughness #SportPsychology #ElitePerformance #RetirementTransition #ConsistencyHabits #PainTolerance #HighPerformance #AthleteMindset #OlympicGold #EnduranceTraining

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🏉 KEY THEMES:

LEADERSHIP EVOLUTION

Lawes reflects on his transformation from feared enforcer to respected leader: "I've always been a player that typically learns quite quickly... I began to understand a lot more clearly how momentum and pressure ebb and flow throughout a game." His approach to leadership is refreshingly authentic - calm, relaxed, but intensely focused when it matters most.

LIONS TOUR AMBITIONS

Despite moving to France, Lawes reveals his continued aspirations for another British & Irish Lions tour. "I want to do my best if nothing else," he shares, discussing how his move to Brive hasn't diminished his international ambitions. With his wealth of experience and consistent performances, Lawes makes a compelling case for inclusion in the next Lions squad, demonstrating that age is just a number when it comes to elite performance.

CULTURAL DIFFERENCES IN RUGBY

Experience the fascinating contrast between English and French rugby cultures through Lawes' eyes. "In the UK, we focus on how to get better... whereas in France, it's very much outcome-based." Discover how these different approaches shape team dynamics, performance, and player mentality.

TEAM DYNAMICS & MENTORSHIP

"Young players are desperate for guidance," Lawes explains, sharing his philosophy on developing the next generation. His commitment to passing on knowledge shines through as he discusses mentoring younger players both at Northampton and now in France.

EMOTIONAL CONNECTION TO CLUB

Hear Lawes' powerful reflection on representing his hometown: "I'm representing the people that I grew up with, the places I grew up in, and I don't take that lightly." This emotional bond has shaped his entire approach to the game and his remarkable loyalty to Northampton Saints.

SPEAKING YOUR MIND

In an era of polarized opinions, Lawes offers a refreshing perspective: "We can disagree without hating each other." His thoughtful approach to social issues and commitment to honest dialogue provides valuable insights for navigating today's complex world.

Listen as these rugby stars discuss the psychology behind team dynamics, the challenges of playing abroad, and the importance of authenticity both on and off the field. With moments of humor, vulnerability, and wisdom, this conversation offers a fascinating glimpse into the mind of one of rugby's most respected figures.

🎧 Subscribe for more in-depth conversations with sporting legends!

#CourtneyLawes #RugbyLeadership #LionsTour #TeamCulture #SportsInterview #RugbyPodcast #DanBiggar #NorthamptonSaints #FrenchRugby #RugbyMentorship #SportsLeadership #RugbyUnion #BriveRugby

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🔥 KEY THEMES:

RETIREMENT & AGE DISCRIMINATION

Anderson reveals he still feels capable of playing at international level and discusses how age discrimination affects not just sport but society at large. "I'm sure if the number 42 wasn't next to my name on the team sheet, I'd still be putting my name in the hat for series to come."

MENTAL HEALTH & PERFORMANCE PSYCHOLOGY

For the first time, Jimmy shares his experience with hypnotherapy and how it transformed his performance: "I went through a period of probably two or three years of using hypnotherapy... My performances around that time went through the roof."

THE PHYSICAL & MENTAL TOLL OF TEST CRICKET

Anderson shares a revealing anecdote about the extreme demands of Test cricket: "Our bodies were in such pain and mentally we were shot... we did four laps of Regent's Park in the car because we didn't want to go to the ground."

RIVALRIES & MIND GAMES

From his approach to different Australian players to personal rivalries with Michael Clarke, Anderson provides fascinating insights into the psychological aspects of fast bowling: "There were certain batters that you try and just get in the head... It's actually trying to put them off their game or out of their rhythm."

LEGACY & THE FUTURE OF CRICKET

"I'd love for some kids to get into swing bowling because they'd watch me do it... I think I'd like to see the skill side of bowling stay in the game."

Listen as one of cricket's greatest fast bowlers reflects on the friendships formed during his career, his techniques for maintaining calm under pressure, and his experiences facing the world's best batsmen. This conversation offers rare insights into the mind of a sporting great who has bowled over 50,000 deliveries in international cricket.

🎧 Subscribe to our podcast and explore the archive for more in-depth conversations with sporting legends!

#JimmyAnderson #CricketLegend #TestCricket #EnglandCricket #SportsPsychology #MentalToughness #AgeDiscrimination #SportsInterview #BowlingMasterclass #CricketGreats #TheAshes

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From Rugby Player to Sports Executive Extraordinaire

Brett's remarkable journey began as an Australian rugby player who, after missing out on a Wallabies trial, took a chance on playing in France. This "closing doors moment" led to a dual career – professional rugby by night and advertising executive by day. After 30 years in the advertising world, Brett made a surprising pivot back to sports, becoming CEO of World Rugby before taking on his current role as Head of NFL Europe and Asia Pacific.

Navigating Complex Sports Organisations

Brett offers fascinating insights into the contrasting challenges of leading World Rugby versus the NFL. While World Rugby required him to navigate the complex politics of a global federation with competing interests, the NFL presents a more unified but equally ambitious organisation. He reveals how his advertising background provided valuable perspective when approaching sports leadership, particularly in creating fan-centric strategies.

The Global Expansion Playbook

As the architect of the NFL's international growth strategy, Brett shares the meticulous planning behind bringing American football to new territories. From staging international games that feel like "mini Super Bowls" to developing academies in the UK and Australia, he outlines the NFL's comprehensive approach to finding the next 50 million fans outside the United States. He explains why cultural relevance is crucial when expanding into new markets, whilst still maintaining the authentic Americana experience that international fans crave.

Developing International Talent

The conversation explores the fascinating International Player Pathway programme, which has produced success stories like Jordan Mailata, the Australian former rugby league player who became the first Australian to win a Super Bowl. Brett discusses the psychological challenges these athletes face transitioning to American football and how the NFL Academy system is creating pathways for international talent to reach the highest levels of the sport.

Leadership Lessons from a Global Sports Executive

This episode isn't just for sports fans – it's a masterclass in leadership across different organisational cultures. Brett's journey demonstrates the value of being adaptable, maintaining product quality while pursuing commercial growth, and always keeping the fan perspective at the centre of decision-making.

Key Discussion Points:

Career Crossroads: How missing a Wallabies trial led Brett to a transformative career in France

From Advertising to Sports Leadership: The unexpected transition that brought Brett back to the sporting world

Balancing Culture and Commerciality: Maintaining the integrity of sports while pursuing global growth

The NFL's International Strategy: Creating fan engagement through games, academies, and flag football

Leadership Principles: The importance of listening to fans and athletes when making strategic decisions

Cultural Differences: How rugby and NFL teams approach competition and player development

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From Grassroots Grit to Glory's Architect Dave's journey began as a semi-pro footballer with a sports science degree, but his passion for pushing boundaries soon led him to the world of performance coaching. He cut his teeth in the trenches of rugby, meticulously honing his skills and knowledge over 15 years. Now, he's the architect behind sporting giants, transforming teams and individuals into formidable forces. 

Decoding the DNA of Champions Dave reveals the secrets behind his success, delving into his unique approach of creating an "operational DNA" for every organisation he works with. He dissects the intricate process of defining "winning," meticulously analysing every facet of the organisation to pinpoint areas for improvement. Forget marginal gains – Dave champions "brilliant basics," stressing the importance of mastering the fundamentals before chasing those extra 1%s. 

Culture: The Unsung Hero Dave passionately argues that culture is the often-overlooked key to unlocking a team's true potential. He paints a vivid picture of a good culture – transparent, communicated, and co-created by every single member of the team. He shares captivating anecdotes from his time with England Rugby and the FA, revealing how he helped cultivate winning cultures that led to historic victories. 

This episode isn't just for sports fanatics – it's a masterclass in leadership, culture building, and the relentless pursuit of excellence. Dave Reddin's journey is a testament to the power of passion, meticulous planning, and the unwavering belief in the potential of every individual and team.

Key Discussion Points:

• From Footballer to Performance Powerhouse: Dave's unconventional path to the top of the sporting world.
• The "Operational DNA" of Winning: How Dave's unique approach transforms teams into champions.
• Beyond Marginal Gains: Why mastering the "brilliant basics" is the foundation for success.
• Culture is King: Unveiling the secret weapon behind high-performing teams.
• Leadership Lessons from the Trenches: Dave's experiences with legendary teams and what you can learn from them.

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England's second-highest Test run-scorer opens up about his unconventional journey from choir boy to cricket captain, revealing how his early musical training helped him perform under pressure. Cook shares fascinating insights into the psychology of batting, describing his battle with "the gimp on my shoulder" and how accepting rather than fighting his mental demons transformed his game in 2010.

The conversation delves into Cook's extraordinary resilience, highlighted by his record 159 consecutive Test matches and marathon innings of 836 minutes in Abu Dhabi. With refreshing honesty, he discusses the challenges of opening batting ("you need some kind of mental madness"), the psychology behind batting collapses, and the delicate art of slip-catching.

Cook reflects candidly on leadership, describing how captaining close friends like Anderson, Broad and Swann led to productive conflicts that ultimately strengthened the team. He offers a thoughtful perspective on managing maverick talents like Kevin Pietersen, acknowledging that with hindsight, he might have approached certain situations differently.

The episode concludes with Cook discussing his transition from international cricket to county cricket with Essex and eventually to farm life. He shares wisdom about accepting that nothing can replace the unique camaraderie of elite sport while finding fulfilment in new challenges.

With humor, humility and remarkable self-awareness, Cook provides a masterclass in mental fortitude and leadership that transcends cricket. Whether you're a dedicated cricket fan or simply interested in the psychology of high performance, this episode offers invaluable insights from one of England's greatest sporting minds.

Key moments:

• Cook's journey from choir boy to cricket captain
• The mental breakthrough that transformed his batting in 2010
• The psychology behind batting for 14 hours straight
• Leadership lessons from captaining friends and mavericks
• Finding purpose and happiness beyond professional sport

Today's podcast is brought to you in partnership with The Events Room. With an amazing sporting calendar in 2025, The Events Room have events happening around the Six Nation and The Lions, featuring the likes of Warren Gatland, Alun Wyn Jones, Sam Warburton and Martin Johnson, and that's just the Rugby, so get on the website at http//:www.theeventsroom.co.uk to see all their upcoming events and get booking

The Events Room, making memorable moments happen in 2025.

https://theeventsroom.co.uk/

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Takeaways

• Matt finds joy in the competition and rivalry of golf.
• He has worked hard to change his emotional narrative on the course.
• Focusing on the process rather than just winning has been key for him.
• His strengths lie in his short game and putting skills.
• Matt emphasizes the importance of a supportive team around him.
• He feels more confident and prepared for the Ryder Cup this year.
• The dynamics of team sports differ significantly from individual sports.
• He has learned to control his emotions better over time.
• Matt's experience on the European Tour helped shape his game for the PGA Tour.
• He believes in maximizing each day to achieve his goals. Winning the first hole significantly increases chances of winning.
• Consistency is key for top golfers like Rory and John Rahm.
• Playing with Tiger Woods was an unforgettable experience.
• Mental game is crucial in high-pressure situations.
• Small margins can make a big difference in performance.
• Building a strong team around you is essential for success.
• Accountability is important in player-caddy relationships.
• Media scrutiny can be challenging but also a learning opportunity.
• Personal growth comes from taking responsibility for one's actions.
• Success in golf is about continuous improvement and learning.

Today's podcast is brought to you in partnership with The Events Room. With an amazing sporting calendar in 2025, The Events Room have events happening around the Six Nation and The Lions, featuring the likes of Warren Gatland, Alun Wyn Jones, Sam Warburton and Martin Johnson, and that's just the Rugby, so get on the website at http//:www.theeventsroom.co.uk to see all their upcoming events and get booking

The Events Room, making memorable moments happen in 2025.

https://theeventsroom.co.uk/

Hosted on Acast. See acast.com/privacy for more information.

The Evolution of Leadership

• Siya discusses his unique approach to captaincy, revealing how his first game as captain - being 21-0 down - shaped his leadership philosophy. He explains why traditional "hero" leadership doesn't work in modern rugby and how shared leadership has been key to the Springboks' success."I believe in shared leadership. Sometimes the best thing a captain can do is step back and let others lead. The main thing is the team, not the individual."

The Rassie Effect

• We delve into the transformative impact of Rassie Erasmus on both Siya personally and the Springboks as a team. Kolisi shares intimate details about their relationship and how Erasmus's coaching philosophy has created an environment of trust and excellence.

Beyond the Armband

• Siya opens up about his personal struggles, including his battle with alcohol and the importance of mental health in professional sport. He discusses how therapy has helped him become not just a better leader, but a better person."I'm not perfect. I want people to know I'm not perfect. That's how we grow - by acknowledging our weaknesses and working on them."

The Weight of History

• We explore the significance of being the first black Springboks captain and how Siya balances this historical responsibility with his personal identity. He shares powerful insights into representing hope in post-apartheid South Africa while staying true to his roots in Zwide township.

Building Legacy

• The conversation turns to Siya's work off the field through his foundation and his vision for life after rugby. He discusses the importance of giving back to the community and using his platform for positive change."Rugby is what I do, not my life. I want to make a difference that goes beyond the sport."

This episode offers unique insights into modern leadership, the power of vulnerability, and how sport can be a vehicle for social change. Siya's story is not just about rugby - it's about hope, resilience, and the courage to lead with heart.

Key Discussion Points:

• The evolution from traditional to shared leadership in modern rugby
• The role of vulnerability in effective leadership
• Rassie Erasmus's impact on South African rugby
• Mental health and professional sport
• Rugby as a force for social change in South Africa
• Building a legacy beyond the game

Today's podcast is brought to you in partnership with The Events Room. With an amazing sporting calendar in 2025, The Events Room have events happening around the Six Nation and The Lions, featuring the likes of Warren Gatland, Alun Wyn Jones, Sam Warburton and Martin Johnson, and that's just the Rugby, so get on the website at http//:www.theeventsroom.co.uk to see all their upcoming events and get booking

The Events Room, making memorable moments happen in 2025.

https://theeventsroom.co.uk/

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Takeaways

• Eddie Jones emphasises the importance of perspective in coaching.
• Coaching is a complex interplay of various factors, including team dynamics.
• Trust and motivation are crucial in coaching relationships.
• Players need to understand their strengths and double down on them.
• Healthy conflict within a team can lead to greater success.
• Eddie believes in adapting coaching styles to fit individual players.
• The purpose of rugby is to score more points than the opposition.
• Coaching requires a balance between pushing players and supporting them.
• Player development is essential for long-term success in rugby.
• Eddie's experiences highlight the need for systemic changes in rugby organisations. Eddie has the best win rate of any England coach.
• Coaches must balance positivity and realism to motivate players.
• Winning is essential, but coaching is about passion for the game.
• Cultural nuances significantly impact coaching effectiveness.
• The game of rugby has become more homogeneous due to globalisation.
• Coaching now involves more management of player emotions and social media.
• Legacy is defined by personal satisfaction and respect from players.
• Achievements in coaching can be measured beyond just trophies.
• Japan's victory over South Africa inspired tier two nations.
• Eddie Jones expresses interest in coaching in the IPL. 

Today's podcast is brought to you in partnership with The Events Room. With an amazing sporting calendar in 2025, The Events Room have events happening around the Six Nation and The Lions, featuring the likes of Warren Gatland, Alun Wyn Jones, Sam Warburton and Martin Johnson, and that's just the Rugby, so get on the website at http//:www.theeventsroom.co.uk to see all their upcoming events and get booking

The Events Room, making memorable moments happen in 2025.

https://theeventsroom.co.uk/

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Show Notes:

• Dan and Dan's festive preparations 
• Reflections on the incredible Series 1 guests, including Johnny Wilkinson, Sir Andrew Strauss, Geraint Thomas, Charlie Methven and Andrew Steele and more
• Sneak peek of guests lined up for Series Two, including Siya Kolisi, Richard Arnold, and possibly Gary Neville...
• Feature: "Bigger Isn’t Always Better" Quiz

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• Boyd emphasises the importance of consistent self-improvement, regardless of a player's talent

Creating a Culture of Empowerment
"People that feel empowered, belong, connected are always going to want to try harder and perform better."

• Boyd fostered a culture at Saints where players felt supported and empowered, leading to better team cohesion and performance

Philosophy on Risk and Reward
Boyd’s allowed players to take risks: "The Kiwi attitude probably is a little bit more..., if we can hold on to the ball... we’re back in the game."

• He contrasts the risk-averse mindset of Northern Hemisphere teams with the more fluid, risk-taking style from New Zealand rugby

Building a Resilient Team
"You can’t grow culture, culture grows itself."

• Boyd reflects on how setbacks, such as tough defeats, can be used to build resilience and foster a team’s growth

Empathy and Connection in Leadership
"Coaching rugby is a pleasure and a privilege... life experiences teach you to be calm."

• Boyd discusses the importance of emotional intelligence, both in coaching and managing people

Developing Players Beyond Rugby
"You get used to living on big wages... but when the game stops, you can fall off the cliff."

• He warns about the challenges players face post-retirement and importance of planning for life beyond sport

The Importance of 'Why’
Boyd introduced a "Why Board" at Saints, where players would place personal photos to remind themselves of their purpose: "The last thing you saw before going out onto the pitch was why you were doing it."

• This initiative reinforced the idea that personal motivation connects with team success

Coaching Style: Balancing the Carrot and Stick
Boyd contrasts his coaching style with that of other famous coaches: "Eddie Jones wanted to keep you on your toes... with me, it was black and white."

• He believes in being clear and consistent with players, empowering them to express themselves without fear of failure

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The Intensity of Team Dynamics: We discuss his relationship with teammates like Kevin Pietersen, the importance of team dynamics, including the role of conflict in driving success. He shares insights into the famous Ashes campaign of 201/11 and the energy of the changing room.

Career Highlights and Transition: We reflect on his peak Ashes performances and the unexpected and abrupt end to his career due to a debilitating injury. He shares how he struggled with the transition from active cricket to coaching, revealing how returning to coaching reignited his passion.

"I didn’t have time to think about retiring. One day I couldn’t feel my hand, and by the next, I was finished. It was a brutal end to a career I loved."

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In this episode, Carl opens up about the mental and physical challenges of being in one of the most gruelling sports, the hard lessons he’s learned, and what really drives him—whether it’s legacy, family, or simply the love of the fight. From his most gruelling battles to the life lessons he carries with him today, Carl shares a truly fascinating story.

Show Notes:

Early Beginnings & Boxing Passion: Carl reveals how he started boxing at age seven. Despite finding the repetitive training tedious, it was the sparring and the thrill of the fight that ignited his passion for boxing

Hard Work vs. Talent: Carl reflects on his career by stating, "I wasn’t naturally talented, but I worked hard." Carl pushed through the pain and overcame early doubts, earning his place as one of the best in his weight class

Resilience & Mental Toughness: Carl gives an inside look at what goes through his mind before a fight. He talks about the nerves that hit on fight day, especially the pressure of making weight

Tough Fights & Lessons Learned: A defining moment in Carl's career was his European title fight against Kiko Martinez. He recounts the brutal nine rounds where both his hands were broken, and he was hurt to the body and head, but fought through to win. "That was a moment where I knew I could hang with the best," Carl says

The Pressure of Being a Champion: After becoming a world champion, Carl felt the pressure to constantly perform at his best. He recalls the heightened expectations after his first world title win in 2014, where every fight seemed to carry more weight. He admits, "It’s nice when people buy you drinks and congratulate you, but there’s pressure too."

The Breakdown with Barry McGuigan: Carl openly discusses his fallout with his former manager and mentor. The experience taught Carl not to trust people blindly and to be more cautious in his professional relationships

Life After Boxing: Now a commentator for TNT Sports, Carl is still deeply involved in the boxing world but enjoys a more relaxed lifestyle. He talks about how, after years of gruelling training camps, it's refreshing to stay involved in the sport without the physical toll

Legacy and Lessons: Carl expresses pride in being the first Northern Irishman to win world titles in two different weight divisions. "I want to be remembered for exciting, tough fights," Carl says, acknowledging his battles with Kiko Martinez, Josh Warrington and Leo Santa Cruz

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• Ben discusses his journey from rugby coach to Performance Director at Brentford FC
• Reflections on leading Fiji to Olympic gold and the lessons learned in team culture
• Ben shares how discipline and structure helped transform the Fijian team’s performance
• The importance of balancing freedom with high standards in elite sport
• Insights into the challenges of transitioning from rugby to football leadership
• Ben talks about the power of alignment and communication in building successful teams
• The role of player care and cultural sensitivity in managing a diverse squad
• Ben critiques the obsession with marginal gains and emphasises the importance of solid foundations

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Three key takeaways:

• Resilience and adaptability in elite sport: even the top batsmen in cricket go through periods of poor form and this can take a mental toll on players: "Batsmen must be philosophical. You fail more often than you succeed, and you have to price that in." Developing coping mechanisms and a mindset to manage these ebbs and flows is key
• Importance of team culture: "Athletes thrive when they feel cared for and supported. If they feel cared for, they’ll forgive many of your weaknesses as a leader." A strong culture and the importance of balancing family life with cricket are critical – particularly when some players are away 300 days a year
• Leadership: the role of leadership is to balance the needs of individual with collective goals. "You can’t afford to let everyone do exactly what they want, but successful teams allow for individuality within a shared framework"

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• Debut Magic: Bryan scores on his first touch against England, launching his iconic career
• World Cup Glory: The emotional highs of winning the 2007 Rugby World Cup with South Africa
• Pressure of Being a Superstar: Bryan shares the mental struggle of living up to expectations after early success
• Low Points: From a crushing 49-0 loss in 2006 to being booed in 2010, Bryan opens up about facing adversity
• Leadership Evolution: From wing to team leader, how Bryan embraced responsibility as his career progressed
• Life After Rugby: Navigating the tough transition from sport to business, and finding new purpose
• Positive Mindset: The power of choosing positivity and focusing on growth, both on and off the field

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In this episode, we’re joined by Charlie Methven, football executive and co-owner of Charlton Athletic. Charlie shares his journey from the chaos at Sunderland to building stability, offering a rare insight into the cultural challenges, leadership struggles, and what it truly takes to turn a club around.

Show Notes:

• Cultural clashes and the challenge of reviving Sunderland
• Hard truths and relentless ambition needed to stabilize a struggling club
• Now at Charlton, Charlie brings the same determination to a new environment
• Honest insights and hard-earned lessons on the realities of football management
• A raw look at the fight against mediocrity in the world of football

Catch the full story and see what it takes to bring a club back to life.

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• Shaun emphasises clarity and simplicity in coaching, advocating concise communication 

Cultural Differences

• Shaun notes the strong work ethic and commitment of French players, challenging stereotypes about their approach to the game

Player Insights

• Dan B shares his perspective on Shaun as a coach, highlighting his commitment to improving players and fostering a strong team culture
• Emphasis on importance of personal connections and understanding players' motivations

Team Dynamics

• The importance of conflict and differing opinions in creating a successful team environment

Legacy and Influence

• Shaun reflects on his impact as a coach and the importance of being approachable and relatable to players
• Dan B acknowledges Shaun’s ability to make defence engaging, fostering a culture of pride in defensive performance

Player Development

• Desire for Improvement: Shaun values players who show a willingness to improve and engage with the coaching process. He appreciates when players have opinions and ask questions, indicating their investment in the game
• Individualised Feedback: He focuses on giving targeted, actionable feedback to players, allowing them to see specific areas for improvement and reinforcing what they do well

Coaching and Legacy

• Impact Beyond Defense: Shaun expresses his desire to be seen as a coach who cares deeply about his players’ overall development, not just their defensive skills. He aims to be remembered for creating a positive environment where players feel valued and understood
• Learning from Experience: Both Shaun and Dan B reflect on the importance of learning from past experiences and failures, shaping their approach to coaching and playing

Personal Insights

• Self-Doubt and Humility: Shaun acknowledges that even successful coaches experience self-doubt and emphasises the need for humility in leadership roles

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• Love for Suffering: pushing his physical and mental limits, likening cycling pain to a form of addictive suffering
• Team Dynamics & Leadership: changing role from team leader to mentor
• ⁠Mental Edge Over Physical: fine margins in elite cycling
• Embracing Simplicity: the challenges that the structured, monastic lifestyle of cycling imposes on personal relationships
• Tour de France Victory & Emotional Release: emotional break down after crossing the finish line
• Post-Career Fears and Plans: the daunting prospect of transitioning to a new phase in life
• ⁠The Value of Team Leadership: how working with Dave Brailsford shaped his approach to cycling
• Humility and Drive: Geraint shares his humble beginnings and how his mentality was driven by proving doubters wrong

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Sam has just won The Sports Writing Award at the Charles Tyrwhitt Book Awards for Concussed: Sport's Uncomfortable Truth, not only a fine piece of writing, but moreover a recognition for an ongoing campaign Sam has been fighting for over a decade.

Lewis won pretty well everything in Rugby Union, domestic and European titles with Leicester Tigers, British Lions caps, and most notably the World Cup with England in 2003. He himself suffered multiple serious concussions in his career; and this is the subject of today.

Show notes:

• Sam’s 10+ year campaign to save rugby
• Lewis’s own terrible concussion history
• The tragic stories of those who’ve suffered
• Mental health + concussion
• Resistance and conflicts of interest from the inside
• Grassroots and the future of rugby

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Sean is an all round lovely guy! It was a huge pleasure talking to him.

Show notes

• Sean’s rugby background and story
• His on and off the field style
• Imposter syndrome
• Impact of winning the World Cup
• Amateur vs professional era
• Great influences

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Today is a pretty damn good opener as yin and yang partnerships go. We have a huge treat as we are talking to 2 icons of British sport, certainly of the cricket world; Mike Brearley and Lord Botham of Ravensworth, otherwise known as Ian Botham. 

The pair have never been interviewed like this together, so this is an unique listen.

Show notes

• The captain-player relationship
• Competitiveness, confidence, and calmness in high performance
• Experiences of fame and pressures on cricket families
• Contrasts with today’s modern sports psychology emphasis
• Reflections on their careers vs. the modern era of T20 cricket & central contracts
• Lasting camaraderie and mutual respect between players of their era
• Transitioning away from cricket into new fields in later life

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Aged 26, he decided to take a risk and move to Las Vegas with his life savings in his pocket, and for next few years, became a professional poker player. 

Caspar later returned to the UK to set up 21st Century Media which he later sold to Bob Geldof's Ten Alps plc. He now gives talks and mentors around the world on all his disparate experiences.

Show Notes:

• How Caspar’s early life decisions, driven by comfort with risk, led to diverse experiences
• Poker as a metaphor for decision-making processes in life and business
• The complexity of assigning probabilities to actions and the challenges posed by unpredictability
• Differences in risk-taking between individual and team sports
• The concept of 'negative metrics': sometimes the pursuit of certain performance metrics (e.g. home runs in baseball) might lead to higher failure rates (strikeouts)

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She is also the founder of Mental Notes, where she leads a team of sport psychologists dedicated to elevating elite performance. Her extensive experience here includes supporting multiple Olympic, Paralympic and Commonwealth Games teams.

Show notes

• How psychological principles are applied to enhance athlete performance and mental well-being
• Techniques and strategies used by Andrea to help athletes manage downtime and focus during competitions
• Adapting sports psychology practices to different cultural contexts and individual athlete needs
• The importance of addressing mental health as an integral part of sports psychology
• Impacts of her psychological interventions: maximising walking time in golf

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Show notes:

• Nick's journey of self-discovery
• The mental marathon of performance
• The realities of life as a professional athlete, beyond the glamour and accolades
• The legacy and weight of family
• The complexities of team dynamics and personal sacrifice
• Hanging out with Virat Kohli’s girlfriend

A Load of BS Events

Liam and I are hosting our inaugural business of sport and entertainment event on June 17th early evening in London.

We will be joined for discussion and drinks by Lord Ian Botham, Sir Andrew Strauss and Mo Bobat at the fabulous Patrick Mavros atelier on the Fulham Road.

If you’d like to join us…

We have a handful of seats available to podcast listeners. If you’d like to come, please email danielsjross@gmail.com with subject line: ‘A Load of BS Events RSVP’

Please leave a review if you like the podcast; and share with friends. Your support makes us very happy!

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“In the last 4 years alone I’ve made dozens of first descents on six continents from the tropics to the Arctic with long time kayaking partners Chris Korbulic and Pedro Oliva,” says Ben. “In total I have over 130 first descents and counting.”

SEE BEN IN ACTION!

Show notes:

• Facing fear and adversity: what it feels like close to drowning
• Preparation and mental strength to tackle extreme kayaking
• The impact of tragedy: losing a friend to a crocodile attack
• The thrill of exploring untouched environments
• A philosophy on risk and mortality
• Ben’s commitment to personal growth

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• The pure joy of playing football
• Playing without nerves
• Pat's perspective on embracing individuality and challenging norms
• How to eliminate cheating
• Personal growth, reflection and writing
• The great managers who understood psychology best

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• The psychology behind elite performance
• Cultivating a high-performance mindset
• Managing talents and team dynamics
• Strategies for mental strength and resilience
• The impact of leadership on team performance
• Mo 's own sporting journey 

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• What sport and cricket mean to Ed
• What the study of history has taught Ed about sport
• The problem with team talks
• Emotionally intelligent coaches
• Team selection and risk taking
• How to make good decisions
• Sport as art

Hosted by Daniel Ross and Liam Botham

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She has also written a book which I personally took huge value from, 'Think Big: Take Small Steps and Build the Career You Want', which uses behavioural science to give really practical advice about, amongst other, how to ask for pay rises, get promoted and change careers.

Show notes

• About Grace’s book ‘Think Big: Take Small Steps and Build the Career You Want’
• When is it a good time to ask for a pay rise?
• And how to get your narrative right
• Who is Me+, your future self?
• How dating experiences are different for girls and boys
• How to escape the evils of your phone
• The Inclusion Initiative at LSE: improving company leadership and culture
• Is the pipeline problem a myth or reality?
• Covid’s mass resignation; and its great regret
• Fighting for greater workplace gender equality

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He's also a former Cambridge Analytica man, if your minds can take you back to that scandal and time in history. Patrick is the author of Hooked whose by-line is 'Why cute sells and other marketing magic we just can't resist.

And by the way, he is soon to publish a new book Free Your Mind: The New World of Manipulation and How to Resist It in collaboration with Laura Dodsworth.

You’ll pick up some old references in this conversation to our former PM (which one you may reasonably ask?!) Boris Johnson here as this episode was recorded before he toppled. That aside, all the chat is super relevant.

Show notes

• Magic and creativity
• Pioneering work as lead psychologist at Cambridge Analytica
• What factors influence political preference?
• Status quo bias and fear of change
• Patrick’s book: the 10 psychological principles for crafting effective communications in 3 categories
  • Grab attention
  • Get people to think about your message
  • Influence behaviour
• Why do we get dressed?
• Unintended consequences
• Why we need to take care with nudges

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• Do corporations take enough risk?
• What do we mean by acceptable failure?
• How Alfred Butts invented Scrabble
• TS Elliot’s answer to the problem with process
• Why Dave admires Mark Zuckerberg and Elon Musk
• The wonders of good storytelling as told by Dave Trott
• AI and creativity: impacts on how we work, live and play
• How we live in partnership with AI
• Our constant state of distraction

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Today Dave and I talk about discipline. We argue that leaders should have the right to beat up their employees when things go wrong. No, we don't do that really. But we do consider the value of letting a little chaos into the firm to let great ideas germinate safely.

Show notes

• Discipline: a punishment for disobedience or letting some chaos in?
• The BS of imposing discipline on CEOs
• Why Google is brilliant
• Who Dave has stolen from and made it his own
• Why generalists connect the dots better and are masters at lateral innovation
• Applying SV in Paris, Bangkok and Nairobi
• Playing mind games with clients
• Google Save and turning round violent extremists in Nazi US hate groups
• Errors of conservatism, scepticism and pessimism

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Show notes

• Loving building new things
• Designing the robot arm
• Learning and leading at IDEO
• Vets accidentally jabbing themselves with cattle needles
• What Mach49 does better than IDEO
• Translating research ideas into big ideas at Stanford’s d.school
• Rory Sutherland’s ‘Make it Pink’ boardroom strategy
• When did Dave last stand up and fart in front of clients?
• Unusual rituals, violent extremists, unique food packaging in the Philippines and getting in and out of a space suit
• Andy Grove’s innovation cliché at Intel
• Predictions for the Metaverse
• How does Dave remain sufficiently illogical?

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• Surprises and learning: what does it really mean to be a behavioural scientist practitioner?
• Issues at the centre of our zeitgeist: our money, healthcare, sustainability
• Meeting the drop in the bucket challenge
• Understanding the Anthropocene: our human epoch and disruptions to earth’s systems
• Language affects the experience and outcome
• Pandemic induced fractured nature of our health systems
• How to board a bus in Santiago, Chile; making payment easy
• What are the big human challenges before us which would benefit from behavioural solutions?
• Why don’t more businesses apply psychology to daily life?
• Challenging the predominance of nudge theory

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• How do we bridge the values-action gap in sustainability?
• Who’s responsibility is it – companies’ or consumers’?
• The Tesla status symbol
• Giving immediate benefits to solve a long-term problem
• How prevalent is corporate greenwashing?
• How to help people reduce domestic electricity consumption
• Moving from small, isolated experiments to impact at scale
• What makes great experimental design?
• What mistakes has Dave made?

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• Alex’s interest in tribalism, partisanship and a polarised, divided society
• Pre-empting poor outcomes – prevention is better than cure
• Social identity in the bank: what is driving behaviours and mindsets?
• How are targets and goals designed?
• How information is presented to customers (e.g. payment journeys) influences how they make decisions
• Negative outcomes, fundamental attribution errors, complex systems and unintended harm
• Customer behaviour online vs bricks and mortar
• Perceptions of Alex’s team in the bank
• Promoting shared goals and identity to get buy-in
• How do we use behavioural science to create better customer experiences?
• Designing better workplaces and customer journey environments so that behavioural change happens naturally 

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Michelle Hilscher leads the financial services practice at BEworks and, armed with a PhD in cognitive psychology from the University of Toronto, is particularly interested in applying behavioural science to bring about improvements in financial decision-making and financial well-being.

Show notes

• Connecting the dots between cognitive psychology and financial services
• Belief bias
• Why is there so much interest in the BS of our finances?
• Is the sector ahead of the game?
• Pros and cons of mental accounting biases
• Windfall spending patterns post-COVID
• ‘Save More Tomorrow’: keeping people’s savings on track for the long-term
• Resolving fraud: putting customers in control
• Enforced boundaries and self-regulation
• FAFSA: psychological barriers to filling out the US college financial aid application form; neat solutions to improving educational outcomes

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• Grab’s motivation for getting into behavioural science
• How Preeti set up a BS practice from scratch and what were the objectives
• How Preeti built credibility and convinced colleagues to take behavioural science seriously?
• Early experiments: understanding why customers hate surge pricing. Not as obvious as you might imagine
• How Grab thinks about pricing by country, city and district – different cultures, norms and economies
• Experiments in making drivers feel respected
• Why companies are typically sceptical about behavioural science
• How cultural context influences how we think. Different driver motivations within SE Asia region

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• What’s happening at the intersection of behavioural science and the pharma industry?
• How behavioural science plays out at Fosun vs. Novartis
• The next frontier for healthcare and behavioural science
• What needs to happen to move to a more human-centric approach to healthcare?
  • The goal of the 1% Steps for Health Care Reform Project
• What are easy wins that the pharma industry can enact now?
• Psychological barriers for patients with autoimmune disease 
• Rosy retrospection bias and failure to prescribe the right treatment
• David Robson and expectation effects: how mindset can alter our lives
• Dan Ariely’s end of life theories and research
• The scientific method of problem solving vs. more subtle placebo effects
• Hopes for healthcare in the next year

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I’m privileged to welcome to A Load of BS the core team at eMBeD, the Mind, Development and Behaviour Unit at the World Bank. Zeina, Ana Maria and Renos are working on the front lines, alongside governments and policy makers, challenging standard policy design and trying to change behaviour in complex, unpredictable environments and solving the thorniest of problems in gender, inequality and poverty among other.

They have worked in over 70 countries, supporting the World Bank by diagnosing, designing, and evaluating behaviourally informed interventions. 

Show notes

• How music and magic contribute to behavioural science
• eMBeD’s role and purpose
• Managing policy makers in complex environments
• Using local, cultural and political context to construct behavioural science interventions
• Can the skillsets doing BS at eMBeD take you anywhere?
• Being gritty
• Disaster risk management in Haiti identifying barriers to act on hurricane early response systems encouraging people to go to their shelters
• Focusing on solutions that work vs. the best solution 
• Sustainability: projects are not a one-night stand
• Work on vaccine hesitancy
• Ensuring diversity in the World Bank
• What excites and scares the eMBeD team for the future?

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The focus of their projects so far has been civic education, governance and stabilisation, preventing violent extremism, counter-narcotics and women’s empowerment.

Show notes

• How Clémence got into behavioural science and the founding of Magenta Consulting
• A self-proclaimed feminist - how Clémence is changing behaviours in the gender diversity debate
  • How we engage men in the conversation
• Gender based violence in Mali: managing men without being patronising, confrontational, without framing them as the aggressors
• The Behaviour Driver Model (developed by UNICEF in the Middle East)
• Fear of judgement, of being a bad parent, norms around hitting women as means to protect their family
• The Role Model program to change gender norms and child behaviour management
• Getting comfortable seeking imperfect solutions
• Managing unintended consequences of implementing behavioural science interventions in unfamiliar environments
• Women empowerment programmes can increase risks for women
  • Ensuring women suffering from GBH get care and attention

Note: Qudwa is a SBC strategy developed by UNICEF Lebanon in 2020, with the contribution of MAGENTA Consulting

Podcast music: Tamsin Waley-Cohen's Mendelssohn's violin concerto

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Master Your Mindset With Coach Marc
Develop the leadership mindset, skills + confidence to make a bigger impact in less time!

Listen on: Apple Podcasts  Spotify

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Beyond his numerous entrepreneurial ventures, Dan is the James B. Duke Professor of Psychology and Behavioural Economics at Duke University and has written seminal books like Predictably Irrational and Irrationally Yours. He's a multi time TED speaker and recognised globally as one of behavioural science's most foremost, original thinkers.

Show notes

• The story of Dan’s half beard, how he accepts and understands himself
• Persecution by the COVID deniers (joining the Bill Gates club)
• Translating BS stories into the real world: tinkering and rethinking techniques
  • What if we don’t know how to eat, exercise, sleep, have a good relationship? What would you do differently? Gaps of understanding, pools for improvement
• End of life: how do we make that chapter the best of the lives?
• When spouses have a joint checking account, they spend and fight less
• The anticipation of getting a kiss from your favourite movie star
• Insurance and misaligned incentives: a cycle of distrust and abuse
  • Removing conflicts of interest
  • Loss of value in truth telling in society
• ROI in cash handouts in international development: trust is the lubricant of the world
• Crypto currency concerns: takes trust out of the equation

Podcast music: Tamsin Waley-Cohen's Mendelssohn's violin concerto

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• Cerita’s academic path into behavioural science – from law to engineering psychology
• From Ford to Kimberly-Clark to Coca-Cola
• How the profession has changed over 30 years, and what still excites Cerita about it
• Kimberly-Clark case study: tackling personal hygiene on the factory floor
• The next frontier for behavioural science: data science, behaviour and decision making in the metaverse
• Getting out of your comfort zone: how does one become a practitioner and what are the pathways to get into the field?
• What would Cerita ask back from the industry?

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• How does BEworks approach client challenges
• Work Wardah is most proud of
• Creating, sustainable behavioural change at scale
• BEworks’s Reimagining strategy
• Diversity of talent in behavioural science
• What skills are needed to be a successful behavioural scientist?
• The different languages of behavioural science
• The next frontier: what does better access to data and AI mean for behavioural science
• The intersection of behavioural science and cognitive technology
• Behavioural science is like the Wild West

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John also recently published ‘The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale’ and so we're also discussing how to scale a business and we bring it to life with the story of the failed Jamie's Italian restaurant chain.

John's passion is using field experiments to explore economic questions and so our conversation is filled with great stories from John's time in the White House, to rideshare to groceries and even collaboration with DARPA. 

Show notes

• When fieldwork is needed in scientific discovery to describe the real world
• John’s journey from the White House, Uber, Lyft and now Walmart Chief Economist
• Breaking out of silos to make deep cultural impact
• Working with DARPA, moonshots and hiring the right team
• How John didn’t become a trucker
• What interests John about the subject of scale?
• What is a voltage effect?
• The story of Jamie’s Italian and a failure to scale: negotiables and non-negotiables
• Thinking on the margin vs. by the average: applying it in the real world beyond the university campus
  • Why Logan Green, CEO Lyft, a trained econ major, was leaving dollars on the floor
• Why quitting is for winners
• Scaling culture: Uber vs Lyft
• John’s hopes for the book: add science to scaling

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Steve is a Royal Society nominated author and a co-author with Bob Cialdini on a number of books, including their most recent tome, alongside Dr Noah Goldstein, Messengers, Who We Listen to, Who We Don’t and Why. This is a timely exploration of why some people in society are listened to and why others are ignored regardless of the truth or wisdom of their message; a subject we address today. In all, Steve's books have sold in excess of 1.5 million copies.

Show notes

• The work and influence of Bob Cialdini over nearly 50 years
• What leads us to say “Yes” to a request
• What came before Bob, codifying social psychology for everyone and making it accessible
• Immunisation of influence techniques
• How a waiter/waitress can increase their tips through reciprocity
• Small Bigs: creating big impacts with small changes
• What makes some people better communicators than others?
• Why are self-confident ignoramuses so often believed and why are thoughtful experts ignored?
• In an increasingly information overloaded world, the messenger has become the message
• Hard (perceived status and dominance) and soft (making connection with others) messengers
• How truth and trust work together. How can you trust someone who lies to you?
• How do we use influence techniques for good in a world of disinformation?
• Influence and sports management: history is important, but recency keeps the score
• What Steve has learnt from co-authorship

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• What Scafell Pike walk teaches you about problem solving
• Why did Tony Blair ask Michael to set up his Delivery Unit?
• What was the civil service doing before the introduction of the Delivery Unit?
• Changing real people’s lives in a very visible, meaningful way
• How boring and radical government must hang together
• Why delivery is like a soap opera as well as a documentary
• The importance of a guiding coalition in government to make policy happen
• Government by routine vs. by spasm
• Buy-in is overrated, or why you don’t need it at the beginning
• Reaching irreversibility
• How intrusive press blurs the line between transparency and privacy
• Excuses that ministers throw up to resist change
• What Michael advised Boris Johnson in 2019
• The next frontier in Delivery – using real-time data

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It crystallised why she had been experiencing a nagging irritation throughout her 15 year corporate career. And it started to address questions like why people get frustrated with their colleagues, why campaigns fail and why products flop.

She realised ‘we've been doing it wrong’. Our assumptions about why and how to influence behaviour had been wrong. 

That book inspired Bri to start People Patterns, one of Australia's first consultancies to apply behavioural economics to everyday business and personal effectiveness, to write books on the topic and work with businesses to make their lives easier.

Show notes

• Bri’s funny hats, visual devices and other beh sci props
• How do I use beh sci in my podcast to get the most out of my guests?
• The story of my podcast theme tune and the tone it sets
• Bri’s background: precision and creativity
• Influence of Dan Ariely’s writing
• The 3 barriers to action: Bri’s BS model
• Marginal gains and the problems Bri loves solving
• What the best communicators do? Feelings rather than facts, audience vs. ego
• The simplicity paradox
• Escaping an elephant in Botswana

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David graduated with a degree in maths from Cambridge University then worked as a features editor at New Scientist before moving to the BBC. His writing has also appeared in the Guardian, the Atlantic, Men’s Health amongst other. 

Show notes

• The brain as prediction machine: how the brain uses experiences to predict our future outcomes and adapt our physiology
• Seeing Jesus in a slice of toast
• Why does the brain play games with us?
• Expectation effects vs mindfulness and positive thinking
• The consequences of the brain’s inner pharmacy
• New research on ‘open label’ placebos
• Nocebo effect: the evil twin of placebo
• How emotions and mindsets affect our health
• Ethical dilemmas of using placebos
• Hysterical strength: releasing the brakes on our physical resources
• Gender bias and entrenched expectations 
• How food labelling affects eating experiences 

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She is an award winning narrator of true stories across print, audio and TV and writes regularly in the Guardian, the Times, the New Statesman and Tortoise. She's reported for BBC One's Panorama, HBO's Vice News Tonight and Channel 4's Dispatches, as well as making films for Channel 4’s Unreported World. On radio, she launched Weekend Breakfast on Times Radio.

Jenny has some amazing insights and experiences to share on the human condition, how we relate to one another and what the frontier of technology means for our futures. My converstaion with her is hilarious, spooky, jaw-dropping and crazy in equal measure.

Show notes

• 4 new inventions that are about to challenge what it means to be human

Sex

• Unintended consequences of sex robots – can they really solve happiness?
• Robots, lack of human contact, echo chambers and the future of human relationships
• BBC News website vs online porn consumption
• Sex dolls, male control and female disempowerment

Birth

• Manmade amniotic sacks – experiments in lamb foetuses
• Improving premature birth outcomes
• Growing a baby outside of the human body
• Fetishizing pregnancy vs reproductive equality
• Definitions of abortion – redefining the journey and viability of birth
• Who will natural pregnancy be for in future? A 2nd class endeavour

Meat

• How to grow real meat in a lab?
• Eating meat forever without caring about animal welfare: kosher bacon, ethical foie gras
• How does a manmade chicken nugget taste?
• Cowschwitz and the implications for the future of agriculture

Death

• Motivations of death capsule inventors
• Giving people the right to die, but shielding vulnerable people
• Control, dignity and insurance policies
• Baby Boomers who are used to getting what they want
• Masculine desire to dominate and control
• Women will feel the effects of these four technologies more than men

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• Balance between happiness and misery in a world of polarised opinion
• Does division make us happier?
• Flaws in the happiness/self-help literary genre
• The pleasure/purpose principle & the definition of happiness
• Social narratives: how you feel rather than how you think you should feel
• The relative importance of memories, the present moment and future projection in designing happiness
  • How we think about holidays: the anticipation, the experience and the memories
• The opportunity cost of attention
• Why do we continue to make mistakes: self-sabotage and happiness?
• Salience and getting lost in the experience and the flow
• Trade-offs and moral licensing (credits and debts)
• The Reaching, Responsible and Related social narratives
  • The dangerous social narrative about having kids
• Selfishness and greed about wanting to live forever
• Having perspective is cheap talk
• Our productivity obsession

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At the LSE, Paul's main research interests are human behaviour and happiness, and the relationships between them, particularly as they apply to policy. He is author of the bestselling books Happiness by Design and Happy Ever After. He is also host of the Duck / Rabbit podcast about the polarisation problem in our society.

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But it's Bill work as a human rights activist over the last decade that marks him out as a man of great courage and conviction; for he has fought Russian corruption, and by proxy Vladimir Putin, in the name of his lawyer Sergei Magnitsky, who was brutally tortured and murdered for standing up against the regime. Now, the international Magnitsky Act stands in Sergei's name.

Show notes

• Communists, academics and family rebellion
• The story of the Magnitsky Act & Putin’s Achilles Heal
• Putin and the Trump family
• How we behave under duress: moral valour vs. physical pain
• Standing up to Russian corruption and the consequences
• Putin the skilled psychologist and psychopath
• Under threat of Russian arrest and coping strategies
• Trump, Robert Mueller, Putin and the fateful press conference
• Time to stop dealing with countries committing human rights abuses

Before you go, please leave me a review. I love hearing from you and your support makes all the difference to A Load of BS. Thank you!

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We talk about what he loves about his work, power and relevance, self-doubt and ending his news day diet by going to bed with Emily Maitlis. Well, if only. 

Martin is a polished, tough nut to crack but stick around and you'll get some very personal family anecdotes which go some way to explain the man.

Show notes

• What Martin loves about what he does
• Keeping physically and mentally fit
• News day concluding by going to bed with Emily Maitlis 
• Choose your Chairmen carefully
• Love of power and need for relevance
• Self-doubt
• Putting money where your mouth is
• Getting people to do what you want them to do
• Managing incentives: Group vs. local level
• Art vs science in advertising
• Campaign magazine bias
• What makes Martin happy?
• Meaning of Judaism to Martin

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We talk about the conditions for creative outcomes, serendipity and mistakes, the nonsense of ad awards, getting upstream of problems and selling tampons to lorry drivers. I think you're going to enjoy this one.

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Nina is a behaviorial scientist focusing on topics ranging from ethics to social & environmental impact with multiple strings to her bow. She sits on the board of Irrational Labs, which is dedicated to designing products that make people happier, healthier and wealthier. She's also part of a team of scientists of the Behavior Change for Good Initiative at Wharton.  

She helped establish the World Bank’s Behavioral Insights Initiative (eMBeD) to use behavioral science to make development interventions more effective and, with Dilip, co-directed BEAR at Rotman.

She also co-founded BEworks, one of the first commercial consulting companies dedicated to the application of Behaviorial Economics to real-world challenges. There she remains Chief Scientific Advisor.

In my conversation with the pair, we talk about BS in the wild - translating behavioural science from the academic laboratory to messy, real world environments; and all the challenges and benefits that this work brings.

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• What is 42 Courses and the BS principles behind it
• Chris’s unusual background: vineyard owner, commercial pilot, then at Ogilvy revamping digital training programmes
• Weaknesses of most e-learning platforms
• Chris’s dyslexia & love of learning
• Matt Mullenweg and other random connections
• Influence of Sir Ken Robinson, his TED talk – need for an education revolution & the benefit of not being an academic
• Creating the feel of an internship at 42 Courses
• Support of Rory Sutherland and Dan Bennett at Ogilvy
• BS principles informing 42 Courses: storytelling, make learning more accessible (regular praise), chunking lessons, gamification, social norms, curating without overloading 
• Why is traditional education behind the BS curve? 
• Measuring engagement and success at 42 Courses 
• Course personalisation, choice architecture around new courses
• What online learning looks like today: from Coursera to Masterclass
• Non-education inspirations for 42 Courses
• Gradeless teaching and the value of conventional certifications
• Virtual Reality in education

Chris is massively dyslexic, runs an education company and is a qualified pilot. He is also a cancer survivor, former vineyard owner and (to his wife’s chagrin) a massive LEGO enthusiast having reached the rarefied air of completing the 1m long Saturn 5 rocket, a space shuttle, a mini Yoda and the Porsche 911. He is a joy to listen to.

If you enjoyed this conversation, do give me a review and subscribe here to read all my articles and win lots of great rewards for being part of the community!

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But instead of just interviewing John, I thought I'd add an extra shot of brandy to the conversation and invite behavioural science's very own flame throwing alchemist Rory Sutherland, who also knows a thing or two about creativity.

Show notes
5.45 mins: understanding creativity and its conditions
6.45: money people vs. creative people
7.45: being childlike and playful
8.50: embracing confusion
9.30: why business decisions become boring
11.00: be prepared to make mistakes 
11.15: how John found his own creative style
12.15: influence of Fawlty Towers on me
14.20: the power of the unconscious
17.00: how do you access the unconscious?
18.40: dilettante bees and random exploration
23.50: creativity in teams or solo
24.15: origin of the Dead Parrot sketch
26.10: Graham Chapman’s funeral
27:00: Dave Trott and the love of the obvious
28.05: John’s view on woke people
34.45: Rudolf Hess and Rory’s Mum
36.05: Iain McGilchrist & right/left brain hemisphere thinking
38.00: making fun of Hitler
39.45: commonalities between advertising and films
43.05: Life of Brian backlash
44.40: Brexit & Remainer certainty obsession

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Creativity: A Short and Cheerful Guide, by John Cleese
Alchemy: The Surprising Power of Ideas That Don't Make Sense, by Rory Sutherland

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Show notes

• What got Guillem into football writing?
• What characters fascinate Guillem?
• What’s Guillem’s writing process to get under the skin of his protagonists?
• Who is Pep and what drives him?
• How Pep creates belonging in his teams
• Sacrifice and service to the cause
• How do Diego’s origins explain the man?
• Diego’s self-destruction
• Diego: myth vs. reality
• Love affair with Napoli
• Conflict in team environments
• Pep and Mourinho
• Pep and Ferguson

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When it comes to money, we make absurd decisions about how to spend it all the time. Whether this is buying a £3.50 latte at Starbucks while we price compare groceries to save 10 pence on apples, bolting on a ‘special’ car cleaning kit for £250 after spending £15,000 on a new vehicle, or hopelessly overbidding on eBay auctions because we already feel attached to the item in question, we are irrational, emotional and flawed creatures. How on earth are we supposed to value things?

Jeff wrote the book Small Change: Money Mishaps and How to Avoid Them with Dan Ariely. Jeff is a qualified lawyer, stand-up comedian and now Head of BS at J.P. Morgan Chase bank.

Today with Jeff, we discuss what money means to us and how we treat it.

Show notes

• Role of BS in shaping organisations (5 mins)
• What does money mean to Jeff? (8 mins)
• Jeff’s discovery of BS (9 mins)
• Relationship between comedy and BS (10.30 mins)
• Life at JP Morgan (12.30 mins)
• Financial literacy, irrational decision making & the goal of BS (13 mins)
• Mental accounting & the pain of paying (16 mins)
• Connecting to our future selves (18.25 mins)
• Sweat the big stuff, don’t obsess on the little things (19.30 mins)
• Satisficing vs. maximising: expectation, anticipation and context (23.10 mins)
• Rituals in money (26.25 mins)
• Wealth management’s sartorial rituals (28  mins)
• Mental accounting: Thaler vs. Taleb, casino money (30 mins)
• Future of money (33.30 mins)
• What Jeff learnt writing with Dan Ariely (34.50 mins)

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Next time, I'll be talking money with Jeff Kreisler. Jeff wrote the book Small Change: Money Mishaps and How to Avoid Them with Dan Ariely. Jeff is a qualified lawyer, stand-up comedian and now Head of BS at J.P. Morgan Chase bank.

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If you haven't done so already, please leave me a 5 star review. And if you like A Load of BS, please share with friends. Your support is always, always appreciated!

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You can find my own personal account on fatherhood here so I'd love you to read it in accompaniment to these conversations. And of course share with me your own experiences.

Last week
For those of you who didn't catch Part 1 last week, I highly recommend that you tune in. Melissa's book is the inspiration for this interview and it is a raw and personal exposé of motherhood, womanhood and all its associated challenges, biases and prejudices. 

In these conversations, I want to give these issues oxygen and lay a small platform for change. So there is both historical context here, but also we're raising questions and proposing solutions towards a more equal future in which women are better supported by society at large; which is a diplomatic way of saying men.

Last week we addressed motherhood and sacrifice, gender biases, matrescence, the mum brain and expectations of perfection.

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If you haven't done so already, please leave me a 5 star review here. And if you want to read my articles, and those of my guest partners, do go to aloadofbs.substack.com and subscribe there. Your support is always appreciated!

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You can find my own personal account on fatherhood here so I'd love you to read it in accompaniment to this podcast. And of course share with me your own experiences.

If you enjoy these shows, please go to Apple or Spotify and leave me a 5 star review. Come on, what's stopping you! Your support means so much to me!

Finally, you can subscribe to all my articles, and the pod archive, here.

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This time we venture into the no less complicated and controversial subjects of suicide, sexuality and fetishes; not your normal weekly grocery bag, but all topics which demand significant airtime in their own rights, as I repeat in the podcast itself.

But by presenting the big questions and challenges, I hope at a minimum this pricks your interest.

My fetish is A Load of BS so do me a small favour and leave me a 5 star review on Apple, Spotify or wherever you listen. Share this with a friend, share it on Twitter and make my day.

And if you haven’t signed up yet for all my writings on Monday BS and the pod archives, you can do that right here, right now.

Ask Guillem Balague anything about Pep or Maradona

Remember that you can put your questions forward for upcoming shows and if I include it I shall credit you in the show. 

Next in line is football writer and broadcaster Guillem Balague with whom I'll be talking about two footballing icons who Guillem knows intimately, Pep Guardiola and Diego Maradona. And the characteristics and traits that made them both great and terribly fragile. If you have a question for Guillem, email me at danielsjross@gmail.com or DM me on Twitter. 

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By the way, if you want to put questions forward to any of my guests, you're very welcome. Email me at danielsjross@gmail.com or send me a tweet @danielsjross and I'll credit you on the show.

Upcoming guests are advertising legend Dave Trott, football writer Guillem Balague, mindfulness writer Ruby Wax and Head of BS and former comedian at JP Morgan Jeff Kreisler.

Last week you may remember we addressed conspiracy theories with David Aaronovitch. Today's subject is no less spicy and polarising. We're talking the afterlife with Dr Jesse Bering - experimental psychologist and a leading scholar in the cognitive science of religion. Jesse is also an essayist and science writer specializing in evolution and human behaviour. To which end, he has become an expert in evolutionary taboos and that is the subject of our conversations of which today is part 1 of 2.

Jesse is a prolific writer. His first book, The Belief Instinct, was included in the American Library Association’s Top 25 Books of the Year and voted one of the “11 Best Psychology Books of 2011” by The Atlantic. This was followed by a collection of his Webby-award nominated essays, Why Is the Penis Shaped Like That?, and Perv, a taboo-breaking work that received widespread critical acclaim and was named as a New York Times Editor’s Choice. His most recent book was A Very Human Ending, all about suicide and his current work in progress is Dead Minds about the science of the afterlife which is the subject of today's conversation.

As I hope is the case with many of my BS chinwags, this one is personal, poignant and dazzlingly mind opening (if that's the right turn of phrase, I ask you all afterlife aficionados out there).

Please go to Apple, Spotify or wherever you listen to your podcasts, subscribe, follow me and leave me a 5 star review. It does me the world of good in this cold Winter weather.

And if you haven’t signed up yet for all my writings on Monday BS and the pod archives, now is the time to do that right here, right now.

Enjoy the show!

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There is no dry January on A Load of BS. It’s time for much needed refreshment.

Vodkast & Soda 

In my 2021: My Year of Total BS essay, I shared with you some personal ruminations on BS and this publication’s motivation. 

Put simply, the raison d’être of A Load of BS is to try to explain why we do the things we do.  Furthermore, I’d like to include your questions in my podcasts. My next two conversations are with Melissa Hogenboom and Dave Trott.

Melissa is a BBC science journalist who wrote ‘The Motherhood Complex’, an exposé of the  challenges women endure in motherhood - from fighting a system which, despite progress, is still skewed in favour of men’s needs, to the creation of a new identity in the face of physical & psychological change.

Dave is an advertising legend having founded 3 extraordinarily successful agencies, written 5 books on creative thinking and been voted Most Creative Agency In the World by Advertising Age.

If you have a question you’d like me to share with Dave or Melissa, please email me at danielsjross@gmail.com and I’ll credit you in the show.

The Cosmopolitan David Aaronovitch

Talking of explaining why we do the things we do, this week’s podcast is with journalist, author & broadcaster David Aaronovitch. While David’s frames of reference are broad, here we focus on conspiracy theories, the subject of David’s book Voodoo Histories. 

Talking of conspiracy theories, mine’s a Virgin Mary.Today we explore:

• Why we choose to believe what we believe
• What's so attractive about conspiracy theories
• Jews in conspiracy theories
• The elitist, moral high ground that believers typically take
• Combatting conspiracy theories
• QAnon and departures from reality
• The importance of truth
• The real agency we have over social media algorithms
•  And what David is truly optimistic about for the future

One for the road

Can I ask you a small favour before I close up? Go to Apple, Spotify or wherever you listen to your podcasts, and leave me a 5 star review. It does me the world of good in this cold Winter weather ❤️. 

And if you haven’t signed up here yet for all my writings and pod archives, now is the time to do so at aloadofbs.substack.com

Next week, I’m talking to experimental psychologist and leading scholar in evolution and human behaviour Dr Jesse Bering about fetishes, afterlife and other taboos.

Daniel 🍾

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Welcome to the Christmas holiday episode of 'A Load of BS: The Behavioural Science Podcast'. This will be the last of 2021 and we are going out with a bang by welcoming back Rory Sutherland and co-author Pete Dyson to discuss their new book 'Transport for Humans: Are we nearly there yet?'

CrankWheel sponsors A Load of BS

Firstly, I am excited to introduce you to my new sponsor, and that is CrankWheel.

Some people have the ability to paint a picture in a few words. CrankWheel is for the rest of us. CrankWheel gives you zero friction screen sharing during voice calls. You send a link to the other person and they enter that seamlessly on any browser, any device. No log ins, no registering, no what's my bloody password! CrankWheel is particularly great for those first sales calls or for onboarding new customers. It's really for any business looking to engage with customers more efficiently. 

A Load of BS subscribers can use CrankWheel unlimited for 2 months by signing up at get.crankwheel.com/loadofbs.

And we’re off

Comfort break over, we're back on the road. Now you may have read my Monday BS piece a few weeks ago previewing today's conversation with a little riff on the wonders of the London Underground. Well today you get the full fat version and I can assure you that the cream has risen to the top; in fact it's spilling over and clogging the arteries like the M25 on Boxing Day. What fun! 

This anniversary appetizer is bursting with flavour, celebratory abandon and indulgence; and since so many of us will be battling the motorways and trains to reach loved ones in the coming days, what more appropriate treat for today than transport design to keep you toasty.

I should introduce my guests. Rory is well-known to many of you as Global Vice-Chairman of Ogilvy, behavioural scientist, founder of Nudgestock festival, writer and the man responsible for making the Sevenoaks to London Blackfriars line fashionable again.

Pete Dyson is the Principal Behavioural Scientist at the Department for Transport. Pete established a new BS Team at DfT in 2020 to tackle the COVID response and recovery,  and the impact of future transport technologies on behaviour. 

Today is about the potential of behavioural science to design our transport systems for human, rather than engineers', consumption.

Today Rory and Pete tell us about:

• The fetishization of speed and punctuality
• Solving the conundrum (waste?) of HS2
• Who Homo Transporticus is
• How we actually understand what customers want
• Getting to Exeter when you're not in a rush
• Seat backed train tables
• Products which nobody wants until they own them
• The Brummie obsession with driving and roads
• Intelligent rationing of trips into London and other BS experiments

See you in 2022 with some amazing guests

And do subscribe on your favourite platform (Apple, Spotify), share with friends for Christmas, leave a review and we'll be back together in the New Year. Happy holidays and be well to all of you. 🧑‍🎄

Daniel

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Welcome to another episode of 'A Load of BS: The Behavioural Science Podcast'. This week, I welcome back psychologist, technologist and businessman Nir Eyal to talk more about habits and distractions; what forms them and how we overcome the worst of them.

This episode is no different from part 1 for its tempo, energy and richness of content. Today however, we're zooming in on distractions rather than the subject of habits.

These 25 minutes are packed with practical and simple tips on how to value and manage your time better. Get rid of those to do lists, cancel all pointless meetings immediately and drop into the mind of Nir Eyal.

Today, we're talking about:

• Why we get distracted
• The internal and external triggers of distraction
• The 4 steps to becoming Indistractable
• The terror of to-do lists
• Why we love meetings, and how to run them better

And of course Nir's quick fire round including his favourite book recommendation:

‘Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity’ by Rory Sutherland

These podcasts are my greatest project and they are only worthwhile with your support!

You can find my podcasts on all the usual platforms, Apple, Spotify or wherever you might listen. Do subscribe and follow A Load of BS there, and give me a 5 star review if you enjoy it! And you can let me know what you think of it all on Twitter @danielsjross.

You can also find all my podcasts and articles here, where I encourage you to sign up.

Now prepare to be distracted, again.

Daniel

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Welcome to another episode of 'A Load of BS: The Behavioural Science Podcast' with me Daniel Ross. This week, I welcome Henry Winter, Chief Football Writer at The Times newspaper. Henry is without doubt one of the very best practitioners of his art and I hope you sense his thoughtfulness and erudition in this conversation.

Before The Times, Henry was a football correspondent at The Telegraph for 21 years and prior to that he wrote at The Independent in its very earliest days.

Henry was named Specialist Correspondent of the Year at the British Sports Journalism Awards in 2004, 2009, 2010 and 2013, and Football Writer of the Year in 2016. In 2010, he was named among the top 10 most influential sportswriters in Britain by the trade publication Press Gazette.

He also makes regular appearances as a pundit on Sky Sports' Sunday Supplement and BBC Radio 5 Live.

Outside of journalism, he has ghost written books with former FA Chief Executive David Davies and with ex-Liverpool players John Barnes, Sir Kenny Dalglish and Steven Gerrard. He also wrote his own tome in 2017 'Fifty Years of Hurt: The Story of England Football' which I suspect would have sold even more copies had it been released a year later after England's ride at the 2018 World Cup in Russia!

Today, I talk with Henry about:

• His love for his craft
• What he wants his readership to feel
• Turgenev, Tolstoy and the Russian World Cup
• An enlightened England generation
• Groupthink in football narratives
• Football ritual
• Why Gareth is good, Bobby was brilliant and Fabio a flop
• Why football is the only sport with hooligans and
• English entitlement

Do share 'A Load of BS' with others. These podcasts are my greatest project and they are only worthwhile with your support! You can find my podcasts on all the usual platforms, Apple, Spotify or wherever you listen. Do give me a 5 star review! And let me know what you think of it all on Twitter @danielsjross.

Share

Next week, I'm going to bring you Part 2 of my interview with psychologist, writer and tech provocateur Nir Eyal where we'll discuss how to overcome the urge to check your mobile every 2 minutes!

Now game on! 

Daniel ⚽

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These podcasts are my greatest project and they are only worthwhile with your support!

If you’re new to A Load of BS, do subscribe or follow me so new pods land automatically in your favourites!

Fellow BSers,

Welcome to another episode of 'A Load of BS: The Behavioural Science Podcast'. This week, I welcome psychologist, technologist and businessman Nir Eyal. Nir is the Habits and Distractions man having written two best selling books on the subjects - Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

Accolades
Indistractable received critical acclaim, winning the Outstanding Works of Literature Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. The Globe and Mail called Indistractable, “the best business book of 2019.”

In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The New York Times, The Harvard Business Review, Time Magazine and Psychology Today.

Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. Today, he writes, consults and teaches the methodologies that he espouses in his books.

Investments
You might not be surprised to hear that Nir also invests in habit forming products. His portfolio includes Eventbrite, Kahoot!, Product Hunt and Canva.

Nir's style
Despite recording this in Nir's evening time in Singapore, what will stand out to you in this conversation is Nir's insatiable enthusiasm for and clarity on his subject. He is a superlative wordsmith whose messages are conveyed with punch but are always backed by thought and research. He is not afraid to challenge  much of today's conventional wisdom in how we consume technology.

In Part 1 of our conversation, I talk to Nir about:

• How to build healthy habits in people's lives
• Habits vs. addictions
• Whether technology is hijacking our brains
• Nir's unfair investing advantage
• How products influence our decisions
• The purpose of brand advertising
• Breaking customers' habits
• Negativity bias: why we remember the bad stuff first and
• The wonder of TikTok, the lunacy of Clubhouse and, of course, the magic of podcasts

Now prepare to be distracted.

Daniel 😀

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Welcome to another episode of 'A Load of BS: The Behavioural Science Podcast' with me Daniel Ross.

From Lineker last week down the middle to Finkelstein centre right, I'm ringing the changes for this midweek game to welcome writer, Times newspaper commentator and Conservative Party moderniser, moderate, maven and former advisor to William Hague, George Osborne and David Cameron - the Baron of Pinner, Danny Finkelstein.

Prior to his work helping to transition the Conservatives between Major key, very minor key and then David Cameron, Danny was Director of the think tank the Social Market Foundation. He was also the Chairman of the Policy Exchange, an independent charity seeking free market and ‘localist’ solutions to public policy questions. 

And to give you a titbit away from the LinkedIn theocracy, Danny is an obsessive Beatles fan. Indeed, his study desk and bookshelf are split between Holocaust tomes, reflecting, in part, research for a book on his family which he's currently in the process of writing, and Paul McCartney lyric sheets.

Danny was named political commentator of the year at the Editorial Intelligence Comment Awards in 2010, 2011 and 2013. Last year, he published 'Everything in Moderation', a compilation of his Times essays over the last 20 years which reflect, indeed, his sense for moderation, proportion and social psychology.

You can find all my podcasts on all the usual platforms: do subscribe on Apple, Spotify and others, and give me a 5 star review! And let me know what you think of it all on Twitter @danielsjross.

If you’re new to A Load of BS, subscribe here to get the pods and newsletter straight into your inbox.

Today, Danny and I discuss:

• Perspective and empathy
• Why a sense of proportion matters
• Why politics matters
• Bourgeois stability and big ideas
• Robert Cialdini's 'click, click, run'
• COVID, Brexit and self-interest
• Economic growth as the driver of polarisation vs. congeniality
• Journalism's role in policing our systems

Books referenced by Danny:

• 'Everything in Moderation: The must-read collection of Daniel Finkelstein’s greatest columns in The Times'
• 'The Best and the Brightest', by David Halberstam
• 'Influence: The Psychology of Persuasion', by Robert Cialdini
• 'How to be an Alien', by George Mikes
• 'Mindwise: How We Understan

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For many, Gary needs little introduction, but I'm going to give you one anyway because that's how these things work. We need a little build up, some anticipation. 

Gary was one of the great footballers of his generation, joining his boyhood club Leicester City in 1978 where he played for 7 years before a move to the great Everton side of the mid-1980s where he dazzled sufficiently to attract the attention of Barcelona where he played under Terry Venables. Then came the big move (I say with definite bias) to Tottenham Hotspur in 1989 where he won the FA Cup in 1991 (I game I attended I may add) before finishing his career with a brief stint in Japan.

Gary also played 80 times for England scoring 48 times. Since his glittering athletic career, he has moved seamlessly into media in which his mainstay has been hosting Match of the Day for over 20 years. And so much more, including his famous Walkers Crisps TV commercials and his just launched TV gameshow 'Sitting on a Fortune', or as Gary remarked on Twitter, not 'Shitting on a Fortune.'

In this episode, we talk about:

• What self-confidence means to Gary
• What Gazza was doing before the 1990 World Cup semi-final
• What it feels like taking a World Cup penalty
• The characteristics that make up a successful dressing room
• Generalisation vs. specialisation and
• Gary's superstitions

Gary’s book recommendation and desert island tunes

• Rod: The Autobiography, by Rod Stewart
• Soul Limbo, by Booker T. & The MG’s
• Gary’s Desert Island Discs, 1990 (which he’s not very proud of)

More big names are talking BS

It's a testament to the interest, breadth and appeal of behavioural science, and this podcast, that people like Gary Lineker are keen to join me and share stories and insights so openly and warmly. Talking of which, in my next episode I'm switching back to politics and social psychology in conversation with writer, Times commentator and Conservative Party moderniser, moderate, maven and former advisor to William Hague, George Osborne and David Cameron - Danny Finkelstein. It's a brilliant conversation which I'm excited to share with you all.

Give Gary and me a Twitter review

If you like this episode, please go to Twitter right now and give Gary (@garylineker) and me (@danielsjross) a nice review. We'd both love that. And if you haven't subscribed to all my pods and articles on Substack yet, please join us.

Subscribe now

And do follow the pods on Apple, Spotify or wherever you like to listen.

No more fuss, it's time for kick-off! (Sorry)

Daniel

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Welcome to A Load of BS: The Behavioural Science Podcast and to Part 2 of my conversation with Washington based political strategist Marc A. Ross.

For those of you who tuned in to Part 1, you'll remember Marc's exuberant, ebullient and entertaining style; his infectious enthusiasm for his subject. And you'll also remember that we covered a lot of ground. Marc shared his great anecdote about Clinton's candy shop in regard to exerting power and influence, we discussed the delusions required to make it as a politician and we talked a lot about the reality of the Hill (and indeed political affairs in general) beyond the media hysteria.

Today, we pick up the baton to discuss a wild array of topics which will enlighten you:

• Sanders, Corbyn and political self-sabotage
• The illusion of similarity
• Floundering Kamala Harris
• Rory Sutherland's 'make it pink' boardroom strategy
• Problems with the polling industry
• Campaign school: the mathematics behind the US election
• Diversity in politics
• Trump disinfectant and the pirate ship of rejects
• Will Trump run again? Hopefully off the treadmill

Books we reference:

• The Clustering of America, by Michael J. Weiss
• American Nations: A History of the Eleven Rival Regional Cultures of North America, by Colin Woodard
• Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity, by Rory Sutherland
• The Win Without Pitching Manifesto, by Blair Enns
• Confessions of an Advertising Man, by David Ogilvy

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If you liked House of Cards (UK version wins every time) or The West Wing, you’re in for a treat. This week, I welcome political strategist, namesake and keeper of our eponymous tartan and ice shelf, Marc A. Ross to A Load of BS. Marc’s storytelling, his exuberance and his experience at the forefront of global politics glitters through both Part 1 and Part 2 of our conversation. 

Marc is a political nut; he fell in love with Reagan’s campaign in 1984 as a young teenager and has been immersed ever since. You’ll hear in the pod that Marc’s knowledge and interests fly way beyond home affairs; he is no partisan, his outlook is utterly global and he is a keen student of our British system amongst other, believing firmly that a broad lens gives perspective.

He is the founder of Caracal, a communications and political intelligence firm specializing in international trade, commercial relations, economic diplomacy and global business. He is also the founder of Brigadoon, a global membership network helping leaders make better connections and helping them better understand the emerging issues shaping commerce and culture.

This only scratches the surface of Marc’s affiliations. Best is to see here for the fullest picture.

If that quality of build up hasn’t attracted you to subscribe to A Load of BS (if indeed you aren’t already!), then here is your moment. I won’t reveal names just now, but trust me, we have some quite phenomenal individuals joining me over the coming weeks.

Subscribe now

Today, we're talking about:

• Power and influence, vs. control
• Clinton’s Candy Shop & reciprocity
• Political attractiveness & M&M’s ad strategy
• Delusions of grandeur: what it takes to be a successful politician
• Confirmation bias & The West Wing
• How politics really works beyond the sport of media reporting

Notable figures referenced by Marc

• Thomas Sowell: American economist, social theorist, and senior fellow at Stanford University's Hoover Institution
• Tom “The Hammer” DeLay: Texan, former Republican Party Majority Leader who Marc worked for as his first job in Washington
• Roger Ailes: former chairman and CEO of Fox News, media consultant for various American Presidents
• Henry Kissinger: American politician, diplomat and geopolitical consultant

Share and win absolutely nothing

If you like my shows and weekly writings, do share on Twitter and with friends. There’s no giveaway apart from my eternal appreciation and love; and the enormous dopamine hit you’ll get buy doing it. Trust me, it works.

Share

Listen on your favourite platform 

You can also find all my podcasts on your favourite platform: do subscribe on Apple, Spotify and others, and give me a 5 star review! And let me know what you think of it all, here or on Twitter @danielsjross.

Now enjoy the show!

Daniel

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Welcome to A Load of BS: The Behavioural Science Podcast with me Daniel Ross. Today, my guest once again is Gerald Ashley, a re-formed financial markets man and now BS expert with strong interests in change, risk and decision making.

Indeed, Gerald has written books on the subject, is a regular media contributor and happily is hitting the live speaking circuit again after too long a gap. That story we know.

Today, we're talking about:

• Our over connected world and the pressures this brings
• Pandemic costs
• The BS replication crisis and its party tricks
• Unsettling science
• And, of course, we end with Gerald's quick fire round

If you haven't already, please subscribe to my writings and pods on Substack and hit the subscribe button on Apple, Spotify or wherever you like to listen.

We pick up today's conversation with another though on the subject of connectivity.

Book recommendations:

• Little Book of Banana Skins, by Donough O'Brien
• Reckoning with Risk: Learning to Live with Uncertainty, by Gerd Gigerenzer
• The Diaries of Samuel Pepys, by Samuel Pepys

Gerald's own books:

• Two Speed World: The impact of explosive and gradual change - its effect on you and everything else
• The Tangled World: Understanding human connections, networks and complexity

And finally…

If you like A Load of BS, do leave me a 5 star review on Apple, Spotify or whichever platform you listen on. Share it on Twitter and tell a friend you love me.

Share

Enjoy the show!

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If you're in the mood for listening to the sharpest minds talking absolute BS, you're in the right place.

Which naturally brings me to my guest Gerald Ashley, and as we've done in the past, today is part 1 of 2. I think bitesize is more digestible and there's no harm in a gentle pause between this week's very savoury smack in the face of beef wellington before indulging next time in the palette cleansing ice cream finale.

Gerald has years of experience in financial markets, from Baring Brothers to Dow Jones to the Bank for International Settlements. So he's been exposed to a fair share of BS in his time. He is now a speaker, advisor, broadcaster and writer on change, risk and decision making. Indeed, Gerald is one of the doyens on these subjects.

He is insightful, warm and entertaining with a keen ear and eye for our delusions and dogma; both of which he is quick to quash in this conversation. 

Why not take a second and share the interview on social media. This is the best decision you’ll make all week; and there’s no risk, only upside.

Share

Today, we're talking about:

• Birds foraging for food and what that teaches us about dramatic change and decision making cycles
• We talk about our model mania - we want to model everything and assign it a risk probability. Quick spoiler folks, you can't do it
• We discuss the difference between risk and uncertainty and Gerald explains Knightian uncertainty and how credit card data is so very different from terrorist attack data
• And as always, there's a book recommendation or two

Books referenced in the conversation:

• The Origin Of Wealth: Evolution, Complexity, and the Radical Remaking of Economics, by Eric D. Beinhocker

Share and win absolutely nothing

If you like my shows and weekly writings, do share on Twitter and with friends. There’s no giveaway apart from my eternal appreciation and love; and the enormous dopamine hit you’ll get buy doing it. Trust me, it works.

Share A Load of BS: The Behavioural Science Podcast 

Listen on your favourite app

You can also find all my podcasts on your favourite platform: do subscribe on Apple, Spotify and others, and give me a 5 star review! And let me know what you think of it all, here or on Twitter @danielsjross.

Now enjoy the show!

Daniel

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Part 1 of my interview with Joe was so well received that I’m sharing Part 2 already with a tinge of melancholy; for now at least, there is no more. So like the gourmands that you are, savour this and chew well. Then get on Twitter and start the campaign for an urgent Part 3.

Enough drama! 

In this episode, we discuss:

• Why we drink so much Champagne
• Innovation in wine production
• Environmental challenges
• Joe’s new venture Pix.com and 
• Lots of novel wine ideas

Referenced (and mainly recommended!) wines

• Nerello Cappuccio (Sicilian red)
• Frappato (Sicilian red)
• Western Australian Grenache (a future star)
• Beaujolais by Vicky Monrozier
• Romanee-Conti La Tache (please invite me)
• Dark Horse Wine 
• Barefoot Merlot
• Saint-Aubin wines
• The Bib Wine Company
• When In Rome: Phillip Schofield Collection

Joe’s book references

• The 24-Hour Wine Expert, by Jancis Robinson
• Outnumbered: From Facebook and Google to Fake News and Filter-bubbles – The Algorithms That Control Our Lives, by David Sumpter
• Mimesis and Theory: Essays on Literature and Criticism, 1953-2005, by René Girard
• Situationist International Anthology, by Ken Knabb

Share and win absolutely nothing

If you like my shows and weekly writings, do share on Twitter and with friends. There’s no giveaway apart from my eternal appreciation and love; and the enormous dopamine hit you’ll get buy doing it. Trust me, it works.

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Welcome to Part 1 of my interview with Joe Fattorini. These next episodes combine two of my loves; wine and BS, and there’s plenty of each in the other! 

Joe is a brilliant guest - warm, insightful and hugely knowledgeable. If you like wine, if you like BS, you'll love this show.

If you think about it for a moment, we can all reflect on wine moments in our lives when deciding what to choose was riddled with anxiety; be it a romantic occasion, gifting to one’s in-laws or lubricating clients at a business dinner.

Am I sending the right signals? I don’t want to appear cheap, but certainly not extravagant. I want to be original but not pick a stinker. This is a world full of symbolism and ritual.

Now there may be more critical adjudications in life than sifting between your Grüner Veltliner and Gewurztraminer; but few are as much fun! See, I’m BSing already, referencing the lesser known sommelier’s favourite, Grüner Veltliner. I couldn’t help myself.

Not your regular Joe

Known around the world as Obi Wine Kenobi, Joe Fattorini is co-host of the wildly successful The Wine Show which has 250m viewers across 107 countries.

Joe actually started his career as an academic. Between researching his MPhil on Food & Religion and teaching Structuralist Food Theory and Hotel Valuation Models, Joe wrote the world’s first textbook on selling and marketing wine in restaurants, Managing Wine and Wine Sales, a book still used in universities over 20 years later.

Joe has written extensively and broadly on wine. He wrote for The Herald newspaper for 14 years, he's written for all the UK’s wine magazines and a range of American lifestyle publications. Never shy of controversy, he once wrote the 'most complained about article' ever published in Decanter Magazine.

Joe was the wine consultant to the US PGA golf tour and has won numerous accolades, including IWSC Wine Communicator of the Year Award and IWC Personality of the Year. In 2018 Joe was named 22nd in the 100 Most Influential People in Wine by Drinks Retailing News, the highest placed media figure on the list.

In this episode, we discuss:

• How Joe got into wine (sparked by school expulsion!)
• Veblen’s concept of conspicuous consumption
• Wine as God
• Celebrity endorsement and what makes a successful wine
• Symbols and rituals and
• Why cleaning ladies make great whiskey tasters

Sharing is caring

If you like my shows and Sunday writing, do share with friends. Your support makes it all worthwhile!

Share A Load of BS: The Behavioural Science Podcast 

Listening on your favourite app

You can find all my podcasts on your favourite platform: do subscribe on Apple, Spotify and others. And let me know what you think of it all, here or on Twitter @danielsjross.

Now enjoy the show!

Daniel

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This bonus is a perfect digestif cum coda, the Thursday eau de vie that you’ve been looking for, a 15 minute morsel to electrify your 574th consecutive tracksuit bottomed home lunch. 
This is a final treat from Rory, the BONUS episode in which Rory shares his story of airport arrest and a spine tingling 24 hours in jail in Qatar. 

The Last Supper

Hanging on rather desperately to gastronomic descriptors (and since Rory was behind bars overnight, I’ll let the fateful metaphor extend), this podcast is a final treat from Rory, in which he shares his story of airport arrest and a spine tingling 24 hours in jail in Qatar.

I think Rory should take his story on tour. If thesps like Sir Ian McKellen and David Baddiel can do it, why on earth not SuperTED Rory? 

In this episode, find out why Rory was arrested, why his cravat was confiscated, alongside riffs on solving defects in Amazon Prime delivery and Rory's self-invented and Beatles inspired SI unit for regret.

Win a signed copy of Rory’s book

As a final treat, we are giving away a limited number of signed copies of Rory's book Alchemy: The Magic of Original Thinking in a World of Mind Numbing Conformity.

To win one, simply go to Twitter, post a review of this show, include the show link from aloadofbs.substack.com and tag me @danielsjross so I know who you are!

Enjoy the show!

Daniel

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If you missed Part 1 of this interview, you can find it here. There, we left off on the question of generalisation vs. specialization; and that’s where we pick up Part 2.

If you’re not already a subscriber to A Load of BS, get involved! Next week, I’m sharing the outlandish story of Rory Sutherland’s capture and incarceration in a Qatari jail.

I want A Load of BS in my life

In this episode, we discuss:

• The benefits of a polymathic approach to life
• Transactions vs. relationships
• Aristotle’s rhetorical triangle 
• Skill vs. luck and
• Minimising errors vs. maximising winners

Books referenced in the podcast

• Influence, The Psychology of Persuasion (new and expanded), by Robert Cialdini
• Range: How Generalists Triumph in a Specialized World, by David Epstein
• Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity, by Rory Sutherland
• Thinking, Fast and Slow, by Daniel Kahneman

Subscribe to my Sunday newsletter too

For those here who aren’t already subscribed to Sunday BS: Behavioural Science Curious, here I share 3 ideas, thoughts or provocations from my readings of the last week. Some will be expansions from my podcasts, others will reflect my wider BS reading and thinking.

It’s short, sharp and fun. And will make you sound clever in meetings on Mondays! Give it a go. 😀

Sign up for Sunday BS

Please give me a 5 star review if you like the podcasts and let me know what you think of it all on Twitter @danielsjross.

Enjoy the show!

Daniel

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For those of you who listened to Part 1 of my interview with Rory, you'll remember that we paused with my question about Rory's own susceptibility to decision making biases. We pick up immediately with his answer to that question.

In this episode, we discuss:

• Kahneman and susceptibility to decision making biases 
• Solving cryptic puzzles
• The difference between music that's listenable to and endlessly re-listenable to and
• Deciding how to move house

Books referenced in the podcast

• Seeing Like a State: How Certain Schemes to Improve the Human Condition Have Failed, by James C. Scott
• The Choice Factory, by Richard Shotton
• The Silo Effect: The Peril of Expertise and the Promise of Breaking Down Barriers, by Gillian Tett
• The Social Instinct: How Cooperation Shaped the World, by Nicola Raihani

Coming next week

Part 2 of my interview with Rory’s great friend, my new friend, the charming and eloquent Paul Craven. If you missed the teachings of Paul last week, pick it up here.

Subscribe to my Sunday newsletter

For those here who aren’t already subscribed to Sunday BS: Behavioural Science Curios, here I share 3 ideas, thoughts or provocations from my readings of the last week. Some will be expansions from my podcasts, others will reflect my wider BS reading and thinking.

It’s short, sharp and fun. And will make you sound clever in meetings on Mondays! Give it a go. 😀

Sign up for Sunday BS