AdExchanger

Social Distancing With Friends: Jeff Green

Tue, 21 Apr 2020 16:13:33 GMT

The more things change, the more they stay the same. That's certainly the case for The Trade Desk, which is managing the coronavirus fallout while it's laser-focused on the next phase of data-driven advertising: CEO Jeff Green said that to date ad tech has been a "dress rehearsal" for TV coming online.

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Social Distancing With Friends: Diego Meller

Mon, 20 Apr 2020 04:30:00 GMT

Diego Meller, co-founder of app marketing platform Jampp, is no stranger to crises. He started his first business, an online market research provider in Latin America called Livra.com, in 1999 – just in time for the internet bubble to burst. Also in this episode: insights into the app economy’s resiliency and how food sharing apps are handling the coronavirus-related surge in activity.

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Social Distancing With Friends: Jordan Bitterman

Fri, 17 Apr 2020 17:00:08 GMT

TripleLift CMO Jordan Bitterman chats about making a name for yourself in different types of companies (he's worked at a digital agency, a media agency, IBM and now an ad tech startup), the future of video and TV, the recent spate of ad tech layoffs and the responsibility advertisers have to journalism.

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Social Distancing With Friends: Harry Kargman

Fri, 17 Apr 2020 16:30:00 GMT

Kargo CEO and founder Harry Kargman gets into wine tasting over Zoom, keeping morale high and how to get the timing right so your company can accelerate when the pandemic is over.

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Social Distancing With Friends: Alexis Van De Wyer

Thu, 16 Apr 2020 17:42:55 GMT

Audience reach is up for digital audio, and dramatically more listening is happening via smart speakers. In this episode, the CEO of AdsWizz discusses these and other trends in the podcasting space.

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Social Distancing With Friends: Kevin Mannion

Thu, 16 Apr 2020 04:30:00 GMT

From his home in Port Washington, NY, Advertiser Perceptions' President and Chief Strategy Officer Kevin Mannion explains how companies are struggling to determine when it will be okay to talk about business and find other ways that they can be of value to their customers.

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Social Distancing With Friends: Amanda Martin

Wed, 15 Apr 2020 16:00:52 GMT

Work/life balance is a myth, especially in the age of coronavirus. “I don’t call it work/life balance, I call it work/life integration,” says Amanda Martin, VP of enterprise partnerships at Goodway Group. As a mom to two small boys, she splits her time between being a busy executive and a teaching assistant. Top billing on the teaching front goes to Amanda’s husband Keith, an IT network administrator, who’s working full time and spearheading the homeschooling situation.

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Social Distancing With Friends: Rafat Ali

Wed, 15 Apr 2020 04:30:00 GMT

Rafat Ali, founder and CEO of the travel industry publishing company Skift, is at the intersection of two of the most deeply impacted categories by the coronavirus: the travel industry and media and events. In this episode, Rafat talks about how Skift and the businesses it covers have responded to the crisis, and whether reality has set in that these industries may never reach their 2019 peaks.

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Social Distancing With Friends: Marketing Tech Founder Nick Jordan

Tue, 14 Apr 2020 20:27:12 GMT

Board meetings are different now, how customer churn works in a recession and other insights from the CEO of data startup Narrative IO.

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Social Distancing With Friends: Bob Liodice

Tue, 14 Apr 2020 04:30:00 GMT

Bob Liodice, president and CEO of the Association of National Advertisers, is at his computer by 6 a.m. every morning until nearly 7 p.m. every night talking to CMOs as they try to navigate the coronavirus craziness together. Evenings you can find him with his family on Long Island rediscovering the joy of board games. New favorite: The Game of Life.

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Physical Distancing With Friends: Martin Sorrell

Mon, 13 Apr 2020 04:30:00 GMT

Advertising legend and S4 Capital CEO Martin Sorrell calls in from his home in London, where he is social distancing while managing a 2,500-employee organization across 30 countries. In this episode, he shares his take on how the impending recession will affect the ad industry, which consumer and business habits might permanently change from this crisis and why “social distancing” is a misleading term.

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Social Distancing With Friends: Wavemaker Data Leader Karima Zmerli

Thu, 09 Apr 2020 21:34:36 GMT

The chief data sciences officer at Wavemaker Global discusses the data story around COVID-19 and how the GroupM agency is responding to the situation. "This is not a technical challenge," she says. "This is a human challenge. We need to change our ways of doing things and adjust to the new context."

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Social Distancing With Friends: Alison Levin

Wed, 08 Apr 2020 18:32:42 GMT

Alison Levin, VP of ad sales at Roku, talks about the explosion of streaming during COVID-19, negotiating upfront deals virtually and how she’s able to stay productive while working at home with a toddler.

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Social Distancing With Friends: Scott Howe

Wed, 08 Apr 2020 04:00:00 GMT

LiveRamp CEO Scott Howe, social distancing from his 1956 Airstream trailer, talks about how the pandemic might impact the future of TV ad buying, how the current economic crisis compares to the dot com bubble crash, how clients are reacting, and planning the RampUp conference right before the coronavirus exploded across the United States.

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Social Distancing With Friends: Ramsey McGrory

Tue, 07 Apr 2020 16:00:00 GMT

Mediaocean CRO Ramsey McGrory explains why established brands should continue investing in advertising despite the turbulent economy, and why it might be a good opportunity now for big brands to buy up the DTC upstarts that were chipping away at their marketshare. Also, should you run with a mask on?

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Social Distancing With Friends: Oscar Garza

Tue, 07 Apr 2020 04:30:00 GMT

In this episode, GroupM executive Oscar Garza talks keyword blocking in the age of coronavirus, remote agency life and juggling the work-from-home-life-balance while caring for two young boys.

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Social Distancing With Friends: John Nardone

Mon, 06 Apr 2020 15:30:00 GMT

Digital advertising OG and Flashtalking CEO John Nardone talks about leading a company during a time of upheaval. He digs in on the importance of over-communicating, and why you need to over-prepare when meeting clients on Zoom.

He also gets into the new business environment the ad tech universe is facing.

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Social Distancing With Friends: Barry Lowenthal

Mon, 06 Apr 2020 04:05:00 GMT

These days, Barry Lowenthal, CEO of The Media Kitchen, is almost like a therapist. Brands, staff and vendors are looking for stability in a world turned upside, and Barry is spending most of his time on calls and video chats trying to provide people with the assurance they need that “everything is going to be okay.” Also in this episode: Makeshift (and socially distanced) group yoga on the beach, a five-and-a-half-pound Yorkie named Oliver and the unpleasant experience of being Zoom bombed.

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Social Distancing With Friends: Alex Farr

Sun, 05 Apr 2020 04:00:00 GMT

Alex Farr, CEO of voice app platform Zammo, had a pandemic preparedness plan in place long before COVID-19 hit as inspired by the prescient words of his mentor, former Intel CEO Andy Grove: “Only the paranoid survive.” Paranoia is like blue jeans, Alex says. It never goes out of style.

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Social Distancing With Friends: Jarrod Dicker

Sat, 04 Apr 2020 16:00:00 GMT

The Washington Post's VP of commercial tech Jarrod Dicker talks about "coronavirus" keyword blocking, deflating CPMs and the importance of publishers building and owning their own ad tech.

As a WFH vet, he also gives tips on how to stay in and productive without getting cabin fever. Featuring background vocalizations from his husky-mix Cassidy, who really wants to go outside.

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Social Distancing With Friends: Todd Garland

Sat, 04 Apr 2020 04:30:00 GMT

Todd Garland spent the past 12 years building BuySellAds into a programmatic mainstay, and a standout of the Boston ad tech scene. "The idea that you can wake up one day and wonder if it's gone is terrifying."

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Social Distancing With Friends: Ana Milicevic

Fri, 03 Apr 2020 16:00:00 GMT

How can marketers take advantage of the current moment to shore up internal initiatives like stack evaluation and data strategy? AdExchanger chats with Sparrow Advisors’ Ana Milicevic on the topic, as well as how to stay sane and positive in a crisis. Having grown up in Serbia, she’s lived through one before.

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Social Distancing With Friends: Josh Palau

Fri, 03 Apr 2020 04:10:00 GMT

How does a pharma company approach advertising during a time when its products would seem to sell themselves? On this episode, Bayer's VP of media strategy and platforms Josh Palau talks about how the company's in-house ad buying team is thinking about its messaging, and about changing consumer behavior.

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Social Distancing With Friends: Lisa Utzschneider

Thu, 02 Apr 2020 16:00:00 GMT

Integral Ad Science CEO Lisa Utzschneider talks about the nuance behind "coronavirus" keyword blocking, and how she leads a global company and keeps her employees connected when everybody is mandated to work from home.

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Social Distancing With Friends: Michael Barrett

Thu, 02 Apr 2020 12:26:59 GMT

Closing a merger during the coronavirus pandemic? It’s not what he expected, but Michael Barrett, CEO of the combined Rubicon Project and Telaria, is adapting the companies’ product road map and integration timeline to steer the company through this crisis.

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Social Distancing With Friends: Laura Desmond

Wed, 01 Apr 2020 17:03:24 GMT

Laura Desmond, former Starcom CEO and current interim CEO at Double Verify, shares lessons from the last recession and speculates on what the current crisis could mean for marketers, agencies and tech.

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Social Distancing With Friends: Henry Blodget

Wed, 01 Apr 2020 16:04:23 GMT

Insider Inc. CEO Henry Blodget joins AdExchanger to talk about how he’s steering his company during the coronavirus outbreak – and his critiques of the too-little-too-late response by the US and if the current stimulus package is enough to help the economy.

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Social Distancing With Friends: Erin Matts

Wed, 01 Apr 2020 04:01:00 GMT

Hearts & Science US CEO Erin Matts takes us on a virtual tour of her day pitching clients, supporting employees and trying to keep morale high during a global pandemic. She also talks about indulging in long walks with her labrador retriever, Bruce.

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Social Distancing With Friends: Jayne Peressini

Tue, 31 Mar 2020 17:32:00 GMT

Live sports may be canceled, but life marches on for Jayne Peressini, senior director of growth marketing at DraftKings. Daily fantasy sports and egaming are "going nuts," she says. When Jayne isn't working or organizing fun virtual activities to keep her team sane, including Top Chef-themed lunch-making competitions, she's hanging out with her wife and two young children. Favorite Netflix binge program right now: "Tiger King."

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Social Distancing With Friends: Jeremy Hlavacek

Mon, 30 Mar 2020 20:31:28 GMT

Watson Adverting CRO Jeremy Hlavacek gives his forecast for digital media and ad tech post-coronavirus. Plus, how the lockdown is affecting Americans’ weather-checking habits.

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Social Distancing With Friends: Christian Juhl

Mon, 30 Mar 2020 16:37:03 GMT

GroupM Global CEO Christian Juhl discusses heading up an organization with 32,000 employees and some of the world’s largest brand clients amid a pandemic – all while being single parenting his 12-year-old son.

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Social Distancing With Friends: Eric Franchi

Fri, 27 Mar 2020 18:49:21 GMT

How can ad tech startups survive the COVID-19 pandemic? Will the economic downturn change the way MathCapital thinks about its investment priorities? Is the VC spigot shut off, or is there still money to be had? Most importantly: Should we start washing our fruits and vegetables with soap?

MathCapital's Eric Franchi and AdExchanger's Ryan Joe try to get to these answers and more in this episode of Social Distancing With Friends.

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Social Distancing With Friends: Abhay Singhal

Fri, 27 Mar 2020 10:13:24 GMT

InMobi Group CEO Abhay Singhal chats with AdExchanger senior editor Allison Schiff about how he's making the most of the San Francisco shelter in place order. Abhay is reading more than he's watching Netflix, he's spending much-needed time with the family and he finally accomplished his lifelong dream of solving a Rubik's Cube – oh yeah, and he's managing a global workforce while wearing shorts and a baseball cap.

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Social Distancing With Friends: Megan Clarken

Thu, 26 Mar 2020 15:14:18 GMT

Three months after becoming CEO of Criteo, Megan Clarken has been confronted with a very different set of challenges from the ones she signed up for. In this episode of AdExchanger’s new audio series “Social Distancing With Friends,” she describes the coronavirus’s impact on ad spend and ecommerce fulfillment, and how she is leading the company through the crisis.

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Social Distancing With Friends: Ari Paparo

Wed, 25 Mar 2020 13:01:57 GMT

A new podcast series where we catch up with the top minds and practitioners in the ad world, all while under social isolation.

In this episode: Ari goes into the shift to working from home, the post-pandemic outlook for the ad industry, how to stay on top of an incredibly volatile business environment, and what goes through his mind when he tweets.

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Social Distancing With Friends: Joanna O'Connell

Tue, 24 Mar 2020 17:00:45 GMT

A new podcast series where we catch up with the top minds in the ad world, all while under social isolation.

In this episode, Joanna O'Connell, principal analyst at Forrester, talks about giving guidance in unprecedented circumstances, the future of work, and the extent to which the current crisis has back-burnered looming issues around the third-party cookie and privacy regulation.

With a special guest appearance from Joanna's 17-year-old cat Noodle.

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Leadership In The Time Of COVID-19

Tue, 17 Mar 2020 12:23:07 GMT

Michael Katz has led two companies through periods of crisis. In addition to the first-order priorities of protecting employees and customers, he says startups have an opportunity to lead the way for a sector as a whole. “You see not only new companies being created but you see market leaders pull away from the pack. Mostly because there is this flight to value and there is also a need for innovation. There is a need to do things better, faster, cheaper and the incumbents can’t meet that need.”

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A Programmatic Health Check, With Wayne Blodwell

Tue, 10 Mar 2020 22:16:44 GMT

Is there a backlash against programmatic? Programatic Advisory CEO Wayne Blodwell discusses attitudes toward programatic, the current crisis of identity and what brands are most commonly seeking from their media, tech and service partners in 2020.

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A Deep Dive With Accenture Interactive

Tue, 03 Mar 2020 16:03:18 GMT

Accenture Interactive is the most prominent example of a big consulting firm investing in marketing services. It has annual revenue of $10 billion and is growing 30% annually. Its 20,000 employees across 40 offices enable truly global approaches to creativity, experience design, programmatic execution and other disciplines. In this interview, its senior managing director Glen Hartman describes the vision and strategy.

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Demandbase CEO Gabe Rogol

Tue, 25 Feb 2020 19:29:03 GMT

Demandbase is the both the oldest and the largest company in the account-based marketing segment. Its founding CEO Chris Golec recently stepped aside after 13 years at the helm. In this episode, we talk with new CEO Gabe Rogol for an update on the company and the ABM category as a whole.

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The CDP Service Layer

Thu, 20 Feb 2020 13:39:48 GMT

The emerging category of customer data platforms keeps growing, and along with it a need for services. In this episode, Actable CEO Matt Greitzer talks about the new competitive set that's emerged to help configure, deploy and operate CDPs.

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The Omni-Channel Retailer

Wed, 12 Feb 2020 17:08:40 GMT

Jewelry brand and retailer PANDORA grew rapidly in the US, but lately has come up against new competitors - both digital and traditional. Charisse Hughes, CMO Americas, talks about the company's renewed focus on the consumer and its own brand identity.

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How To Use Ad Tech Properly

Thu, 06 Feb 2020 13:29:25 GMT

With third-party cookies on the run, publishers are well positioned to show their value. Dotdash's SVP Programmatic, Sara Badler, offers a roadmap for media companies to use their unique data and close marketer relationships to enable a streamlined programmatic buy.

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Let's Get Vertical

Thu, 30 Jan 2020 11:08:59 GMT

One path forward for ad tech lies in industry specialization. In this episode, Audience Town CEO Ed Carey discusses the opportunity to create value for clients through bid strategies and algorithms that are unique to an industry such as auto, real estate, finance or pharma/health.

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China.

Tue, 21 Jan 2020 20:23:56 GMT

China and the US are inextricably linked, through trade relationships, consumer habits and, increasingly, technology (see: TikTok). In this episode, Humphrey Ho, US Managing Director of China-based agency Hylink Digital, talks about Chinese tech, AI and marketing and its future impact for American citizens and businesses.

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A World Without One-to-One Targeting

Thu, 16 Jan 2020 23:06:11 GMT

With the fate of third-party cookies officially sealed, AdExchanger regular Belinda Smith asserts the contrarian view that user-level marketing has never proven its value and marketers are better off without it.

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Attention, Not Impressions

Thu, 09 Jan 2020 22:47:11 GMT

CEO Eric Wheeler has steered 33Across through many upheavals in programmatic advertising over his 13 years with the company. In this episode he talks about that journey, the important distinction between ads and attention, changes to third party cookies and the continued opportunity to innovate in ad tech.

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Cadillac CMO Melissa Grady

Thu, 02 Jan 2020 21:52:12 GMT

Melissa Grady is living proof that the profile and skill set for the chief marketing officer is evolving. In this episode, the performance-minded marketer talks about her career and what she's working on at Cadillac.

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A Force For Good

Mon, 23 Dec 2019 13:20:45 GMT

The Ad Council draws more than $1 billion in donated media annually, and creatively its work is some of the most acclaimed in advertising. In this special year-end episode, we talk with CEO Lisa Sherman about its work.

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Marketing As A Service

Tue, 17 Dec 2019 15:05:33 GMT

CEO Pete Kim tells MightyHive's story and talks about changes at work on brands and the marketing services industry.

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CRO David Fischer: What Facebook Will Do In 2020

Tue, 10 Dec 2019 16:24:39 GMT

Facebook's chief revenue officer discusses the company's evolving product strategy and priorities for 2020.

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Hot Startups Of 2020

Wed, 04 Dec 2019 22:17:47 GMT

Tom Chavez founded two successful ad tech companies (Rapt and Krux) and sold them to two large strategics (Microsoft and Salesforce). In this episode, he talks about those experiences and his new venture studio, Super{set}.

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Why Is The Programmatic Takeover Taking So Long?

Mon, 25 Nov 2019 15:08:32 GMT

Hearts & Science Chief Data Officer Megan Pagliuca discusses the unrealized potential of programmatic from a services and technology standpoint.

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How We Got To Now

Tue, 19 Nov 2019 19:04:55 GMT

Digital ad pioneer Richy Glassberg talks about the early development of ad formats and T&Cs that became the foundation for today's vibrant programmatic ecosystem. And he describes his new venture, Safeguard Privacy.

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Won’t You Be My Partner?

Tue, 12 Nov 2019 21:51:51 GMT

Impact CEO Dave Yovanno recalls how Valueclick, later Conversant, helped invent the performance model for digital advertising, and discusses the neglected opportunity in marketing partnerships.

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Agencies In Flux

Tue, 05 Nov 2019 16:22:40 GMT

4As CEO Marla Kaplowitz talks about the business environment for agencies in an era of diminished client trust.

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The Shifting Sands Of In-App Advertising

Thu, 31 Oct 2019 14:37:03 GMT

Smaato CEO Arndt Groth talks about the changing rules of app marketing and in-app monetization. The company has Chinese backers and a deal with TikTok.

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Factually Speaking

Thu, 24 Oct 2019 12:31:55 GMT

Applied Semantics cofounder and current Factual CEO Gil Elbaz talks about the changes to technology innovation and the future of location data.

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The Product Mindset

Thu, 17 Oct 2019 00:52:14 GMT

Bridget Bidlack is a product executive with deep knowledge of advertising and marketing technology. She has developed products for IBM, Bluestreak, Microsoft, Turn, X+1, Rocket Fuel, Experian and her current company Lucid. “I’m a Lumascape all to myself," she says in this episode.

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The New Viacom

Fri, 11 Oct 2019 14:12:52 GMT

Ahead of its planned merger with CBS, Viacom is investing aggressively in new, more data-driven modes of TV distribution and advertising. EVP Bryson Gordon talks about the company's plan.

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Resolving LiveRamp’s Identity With CEO Scott Howe

Wed, 09 Oct 2019 19:05:07 GMT

CEO Scott Howe talks about the history of data, the rise of onboarding and where LiveRamp is going next.

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Farhad Massoudi, Founder And CEO Of Tubi

Thu, 03 Oct 2019 12:57:46 GMT

Tubi's streaming platform competes with the likes of Pluto and Hulu. Its founding CEO talks about his company and the shifting dynamics in ad-supported television.

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Complex Numbers

Wed, 25 Sep 2019 22:02:44 GMT

Complex Networks is reportedly on track for $200 million in revenue this year. In this episode, Baesler provides a deep dive on the company and its portfolio of media brands and events focused on sneaker culture, hip hop and food.

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Data Science Meets TV Advertising

Thu, 19 Sep 2019 12:47:27 GMT

EDO CEO Kevin Krim talks about the need for TV ad systems that can self-optimize in the way that Google and Facebook have done. "Nielsen ratings are not directly in the control of the broadcaster, and you certainly can’t optimize a campaign on the post facto rating number which can vary quite a bit."

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How Programmatic Comes To Podcasting

Wed, 11 Sep 2019 22:24:50 GMT

A discussion with the CEO of Megaphone, a podcast technology and advertising company that offers a marketplace for dynamic placements.

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Babs Rangaiah

Wed, 04 Sep 2019 12:22:08 GMT

Digital advertising veteran Babs Rangaiah talks about his year’s at Unilever and the work IBM iX is doing around blockchain and AI.

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What's New With Neustar

Tue, 27 Aug 2019 16:13:21 GMT

CEO Charlie Gottdiener gives an update on Neustar, which was taken private two years ago by PE firm Golden Gate Capital in a deal worth $2.9 billion.

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David Moore's Next Chapter

Tue, 20 Aug 2019 19:50:33 GMT

Ad tech legend and longtime WPP exec David Moore talks about his new venture, BritePool, which is trying to fix the broken value exchange between consumers and the advertising industry.

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Can Big Companies Incubate Startups?

Wed, 14 Aug 2019 16:03:23 GMT

David Kidder, four-time founder and author of The Startup Playbook, discusses his new obsession with helping scaled companies adopt startup principles. His work in this area has led to a new company, Bionic, as well as a new book titled "New To Big."

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Investing In Ad Tech

Wed, 07 Aug 2019 22:27:17 GMT

Searchlight Capital Partner Darren Glatt talks about his firm's $225M investment in MediaMath and shares his observations on ad tech, marketing tech and the paid media ecosystem.

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Nationwide’s Programmatic Story

Wed, 31 Jul 2019 16:39:08 GMT

Jamie Byrum, head of programmatic media, discusses the advertiser’s media model, its decision to go “all in” with Google and what happened after it brought programmatic buying in-house.

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The Rise Of B2B

Wed, 24 Jul 2019 21:23:34 GMT

B2B represents a huge slice of the overall marketing pie at about $120 billion in annual spending. Merkle's executive global group director, Michael McLaren, talks about the dramatic changes to enterprise marketing thanks to new data sources, the emergence of programmatic buying and the rise of account-based marketing.

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How Accenture Interactive Gate-Crashed Marketing

Wed, 17 Jul 2019 19:19:30 GMT

Nikki Mendonça, global president of Accenture Interactive Operations, sheds light on why big consultants - including her own firm - are well positioned to dominate marketing services.

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How We Get To Better Measurement

Thu, 04 Jul 2019 12:20:13 GMT

The emergence of connected TV has created a crisis of measurement, as the old data-driven ratings system collides with the new data-driven ratings system. Jane Clarke, who leads the Coalition For Innovative Media Measurement, helps us make sense of the chaos.

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Where’s The Growth?

Tue, 02 Jul 2019 18:55:46 GMT

Matthew Scott Goldstein shares observations from 29 public company earnings calls in the media, big tech, ad tech and related sectors.

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Tru Optik CEO Andre Swanston

Tue, 25 Jun 2019 21:22:14 GMT

Andre Swanston offers an unconventional tale of ad tech entrepreneurship. The Bronx-raised son of immigrants and onetime nightclub owner first took an interest in streaming television as an advertiser before founding his household graph startup. "It was such a big leap that my mother cried," he says.

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Michael Kassan

Fri, 14 Jun 2019 11:59:40 GMT

MediaLink's Chairman and CEO talks about the evolution of his company and what to expect this year in Cannes. MediaLink and the Cannes Lions festival, which kicks off Monday June 17, are sister companies owned by Ascential. Kassan was among the first media executives to attend the show in the 1990s, when it was primarily a destination for creatives.

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Is Programmatic Good For Publishers?

Wed, 12 Jun 2019 14:00:35 GMT

Jana Meron addresses the factors that make programmatic work for (or against) media companies.

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Martin Sorrell

Tue, 04 Jun 2019 14:58:46 GMT

A free-wheeling talk with the ad legend and S4 Capital executive chairman. Sorrell crows about S4's first year, has some choice words for WPP and pontificates on macro-economic factors impacting the marketing sector.

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Survival Of The Fittest

Wed, 29 May 2019 21:31:07 GMT

Criteo COO Mollie Spilman talks about what makes companies survive and thrive in the ever-changing digital advertising business.

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IPG’s Huge Bet On Acxiom

Mon, 20 May 2019 20:40:36 GMT

IPG Chief Data and Technology Officer Arun Kumar joins us for a frank discussion of the $2.3 billion acquisition and the larger trend of agency groups buying data providers.

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Ad Tech Fan Fic

Mon, 13 May 2019 20:42:08 GMT

Beeswax CEO Ari Paparo comes to the studio for a game of “what if,” applying his encyclopedic knowledge of ad tech to a range of alternate reality scenarios.

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Lessons From The Media Trenches

Wed, 08 May 2019 01:33:14 GMT

Lisa Utzschneider discusses her 20 years in leading revenue at Microsoft, Amazon and Yahoo and offers advice for today’s ad sellers.

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Too Much Power

Wed, 01 May 2019 15:59:02 GMT

Facebook, Google and Amazon all possess near monopolies in their respective markets. Is there anything wrong with that? We hear from Rishad Tobaccowala, chief growth officer at Publicis Groupe.

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Media Agency Tectonics

Wed, 24 Apr 2019 12:48:29 GMT

Dentsu Aegis’ media chairman, Doug Ray, talks about the agency’s growth formula and the shifting needs of its clients.

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Podcast: Xaxis, Then And Now

Tue, 16 Apr 2019 10:00:00 GMT

Xaxis Global CEO Nicolas Bidon discusses the evolution of the agency programmatic model and the industry shift toward greater disclosure and transparency.

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What Innovation Means Now

Wed, 10 Apr 2019 17:12:41 GMT

614 Group CEO and Founder Rob Rasko graces the studio for a discussion of the changing nature of programmatic and entrepreneurship.

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Podcast: Is There A Podcasting Bubble? (No)

Wed, 03 Apr 2019 16:47:01 GMT

Tutuwa Ahwoi shares lessons learned from her many years in public broadcasting, which is the ancestral home of the modern podcasting moment.

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Podcast 120 - Everything Is Shoppable

Tue, 26 Mar 2019 20:16:55 GMT

This week, entrepreneur Rachel Tipograph describes her startup MikMak, her principle investor Gary Vee and the immense social commerce category.

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Episode 119 - The Singular BOK

Mon, 18 Mar 2019 21:00:04 GMT

The godfather of programmatic has retired from advertising. Or has he?

In his first interview since selling AppNexus to AT&T for an estimated $1.6 billion (and stepping down), former CEO Brian O’Kelley comes on the AdExchanger podcast for a nice long talk.

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Episode 118 - Adform Follows Function

Tue, 12 Mar 2019 20:36:11 GMT

Adform is a proud member of the tiny club of huge independent ad platforms.

With 900 people working in 26 countries, the Denmark-based company takes an engineering-driven approach to data-driven ad buying. Profitable since the early days, its top-line revenue has doubled year on year for each of the last 16 years.

In this episode hear from the company's general manager of North America, Julian Baring.

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Episode 117 - Soft Skills

Tue, 05 Mar 2019 22:04:01 GMT

This week on the podcast, 36oi CEO Jared Belsky discusses the need for clients to bring the two disciplines together rather than allow them to exist as competitive factions that inhibit brand growth.

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Episode 116 - Retail Madness

Tue, 26 Feb 2019 21:55:43 GMT

Advertising in retail and ecommerce environments has grown from a subset of shopper marketing to a key marketing channel for the world’s biggest brands. This week on the podcast, Triad CEO Sherry Smith talks about that evolution.

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Episode 115 - Why AI

Wed, 20 Feb 2019 21:47:58 GMT

This week on the podcast we hear from Jocelyn Lee, head of the AI advertising practice at Heat. Heat is one of several agencies acquired by Deloitte Digital, and Lee’s job there is to help brands and agencies drive creative impact using advanced data strategies.

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Episode 114 - Diaz Nesamoney On Creative Technology

Wed, 13 Feb 2019 13:32:47 GMT

This week on the podcast, Jivox CEO Diaz Nesamoney talks about the state of creative personalization and his company’s journey.

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Episode 113 - The Interesting Career Of Lauren Nemeth

Tue, 05 Feb 2019 18:10:15 GMT

This week in the podcast studio, Lauren Nemeth tells some rollicking stories from her years in the ad tech trenches at DoubleClick, AppNexus, Turn and other companies. She also discusses her current job as chief revenue officer at Nextdoor, a platform that connects people within communities.

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Episode 112 - Bill Demas, Three-Time CEO

Wed, 30 Jan 2019 18:36:51 GMT

This week, Conviva CEO Bill Demas steps up to the mic for a conversation about his years at the helm of Turn and the hurtling comet that is streaming TV.

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Episode 111 - Sovrn Goes Wide

Wed, 23 Jan 2019 15:01:48 GMT

This week on the AdExchanger Talks podcast, CEO Walter Knapp summarizes the company’s thesis: “Can we build products and tools and technologies and services that enable media businesses … to do more of what they want to do and less of what they don’t want to do?”

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Episode 110 - Programmatic By The Numbers

Tue, 15 Jan 2019 19:17:59 GMT

Programmatic is still growing like a weed.

In its October forecast, eMarketer predicted programmatic in digital display will grow from $47 billion in 2018 to $69 billion in 2020. This week on the podcast, eMarketer Principal Analyst Lauren Fisher describes how her team arrived at those numbers.

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Episode 109 - Time Traveling With Twitter

Tue, 08 Jan 2019 19:34:50 GMT

On the podcast this week, Matt Derella talks about Twitters’s return to growth under the leadership of its Obi-Wan-like CEO, Jack Dorsey. The company’s revenue and daily active users have improved, and it has joined the S&P 500.

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