60 acast.com <![CDATA[Africa's Market Explained]]> https://shows.acast.com/africas-market-expalined en Bantaba africa,startups,Bantaba by Bantaba by Bantaba Unlock Africa's markets using knowledge from experts; there is no need to blindly dig the internet for information. Africa’s Market Explained talks about everything around startups and startup investing in Africa's tech ecosystem.


Powered by Bantaba, a platform connecting African tech companies with talent and capital. Are you an angel investor? Get in touch here.

Hosted on Acast. See acast.com/privacy for more information.

]]> Unlock Africa's markets using knowledge from experts; there is no need to blindly dig the internet for information. Africa’s Market Explained talks about everything around startups and startup investing in Africa's tech ecosystem.


Powered by Bantaba, a platform connecting African tech companies with talent and capital. Are you an angel investor? Get in touch here.

Hosted on Acast. See acast.com/privacy for more information.

]]> false Tomiwa Onaleye info+64917cc97fcd4300118e5f71@mg-eu.acast.com 64917cc97fcd4300118e5f71 africas-market-expalined episodic https://assets.pippa.io/shows/64917cc97fcd4300118e5f71/1709281834182-175a39d30cd741021336d5684e5a1f6a.jpeg https://shows.acast.com/africas-market-expalined <![CDATA[Africa's Market Explained]]> Pitch Deck Hacks After 100+ Pitches: Keep It Simple, Show the Value Pitch Deck Hacks After 100+ Pitches: Keep It Simple, Show the Value Thu, 10 Jul 2025 08:02:52 GMT 24:35 686f73adfe0897380e6a2e60 false https://shows.acast.com/africas-market-expalined/episodes/pitch-deck-hacks-after-100-pitches-keep-it-simple-show-the-v 686f73adfe0897380e6a2e60 64917cc97fcd4300118e5f71 pitch-deck-hacks-after-100-pitches-keep-it-simple-show-the-v Fundraising in Africa full 4 6

In this episode, I have invited Ismail Eleburuike, CEO of SchoolTry, a founder who has pitched over 100 times, to dive deep into the often underestimated power of the pitch deck. Many founders see it as just a formality or a design exercise, but in reality, it’s one of the first times you clearly explain what your startup is all about.


Some of our takeaways:

  1. Keep your deck focused on value. If you lose your audience in slides that don’t matter, you lose the investment.
  2. The importance of continuous iterations in getting a good deck.
  3. Feedback from investors can help strip down jargon and focus on what matters.


Africa Market's Explained is a podcast powered by Bantaba, a platform connecting African tech companies with talent and capital. Are you an angel investor? Get in touch here.


Hosted on Acast. See acast.com/privacy for more information.

]]>

In this episode, I have invited Ismail Eleburuike, CEO of SchoolTry, a founder who has pitched over 100 times, to dive deep into the often underestimated power of the pitch deck. Many founders see it as just a formality or a design exercise, but in reality, it’s one of the first times you clearly explain what your startup is all about.


Some of our takeaways:

  1. Keep your deck focused on value. If you lose your audience in slides that don’t matter, you lose the investment.
  2. The importance of continuous iterations in getting a good deck.
  3. Feedback from investors can help strip down jargon and focus on what matters.


Africa Market's Explained is a podcast powered by Bantaba, a platform connecting African tech companies with talent and capital. Are you an angel investor? Get in touch here.


Hosted on Acast. See acast.com/privacy for more information.

]]> 99% of companies aren’t made to receive VC funding —And That’s Fine 99% of companies aren’t made to receive VC funding —And That’s Fine Fri, 18 Oct 2024 16:16:41 GMT 31:08 671289eae3d9082a5ac279d0 false https://shows.acast.com/africas-market-expalined/episodes/99-of-companies-arent-made-to-receive-vc-funding-and-thats-f 671289eae3d9082a5ac279d0 64917cc97fcd4300118e5f71 99-of-companies-arent-made-to-receive-vc-funding-and-thats-f Fundraising in Africa full 4 5 In this episode, I have invited Collins Gilbert, Associate, Platform & Networks Team, Ventures Platform Fund, to discuss what venture capitals look out for in African tech startups before investing and how startups can position better for investments.


Some of our takeaways:

  1. The market size and barrier of entry of a startup can affect VC attractiveness. Founders should target investors that align with their mission and understand the market they are building in.
  2. Because of the currency instability in Africa, VCs are now focusing on startups with revenue in FX.
  3. The debt needs of startups in Africa are increasing. This means there's a potential emergence of hybrid VC models with equity and debt in the space.


Africa Market's Explained is a podcast powered by Bantaba, a platform connecting African tech companies with talent and capital. Are you an angel investor? Get in touch here.

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode, I have invited Collins Gilbert, Associate, Platform & Networks Team, Ventures Platform Fund, to discuss what venture capitals look out for in African tech startups before investing and how startups can position better for investments.


Some of our takeaways:

  1. The market size and barrier of entry of a startup can affect VC attractiveness. Founders should target investors that align with their mission and understand the market they are building in.
  2. Because of the currency instability in Africa, VCs are now focusing on startups with revenue in FX.
  3. The debt needs of startups in Africa are increasing. This means there's a potential emergence of hybrid VC models with equity and debt in the space.


Africa Market's Explained is a podcast powered by Bantaba, a platform connecting African tech companies with talent and capital. Are you an angel investor? Get in touch here.

Hosted on Acast. See acast.com/privacy for more information.

]]> Rejection is part of the journey, it fueled me to success Rejection is part of the journey, it fueled me to success Mon, 22 Jul 2024 16:09:28 GMT 22:29 669e84387a1cf2aa7c919cd6 false https://shows.acast.com/africas-market-expalined/episodes/rejection-is-part-of-the-journey-it-fueled-me-to-success 669e84387a1cf2aa7c919cd6 64917cc97fcd4300118e5f71 rejection-is-part-of-the-journey-it-fueled-me-to-success Fundraising in Africa full 4 4 In this episode, I have invited Tamsir Ousmane Traore, CEO at Logidoo to share the story behind their latest $1.55 million seed round! Tamsir is a founder who is passionate about Africa and logistics. Today, he is connecting African markets through intelligent and smart logistics with Logidoo. 


Main takeaways:

  1. Founders should target investors that align with their mission and understand the market they are building in.
  2. It is really important to not only take capital when fundraising. The added value an investor can add is also important
  3. Founders should focus more on the business rather than raising capital. Founders need a good business to close the round.



Africa Market's Explained is a podcast powered by Bantaba, a platform connecting African tech companies with talent and capital. Are you an angel investor? Get in touch here.

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode, I have invited Tamsir Ousmane Traore, CEO at Logidoo to share the story behind their latest $1.55 million seed round! Tamsir is a founder who is passionate about Africa and logistics. Today, he is connecting African markets through intelligent and smart logistics with Logidoo. 


Main takeaways:

  1. Founders should target investors that align with their mission and understand the market they are building in.
  2. It is really important to not only take capital when fundraising. The added value an investor can add is also important
  3. Founders should focus more on the business rather than raising capital. Founders need a good business to close the round.



Africa Market's Explained is a podcast powered by Bantaba, a platform connecting African tech companies with talent and capital. Are you an angel investor? Get in touch here.

Hosted on Acast. See acast.com/privacy for more information.

]]> I failed twice before successfully raising $1.9M I failed twice before successfully raising $1.9M Mon, 06 May 2024 07:08:41 GMT 15:16 663881f975963d00136ddbee false https://shows.acast.com/africas-market-expalined/episodes/i-failed-2x-before-successfully-raising-19m 663881f975963d00136ddbee 64917cc97fcd4300118e5f71 i-failed-2x-before-successfully-raising-19m Fundraising in Africa full 4 3 In this episode, we will be diving into the fundraising experience of a serial Entrepreneur with more than 10 years of experience in the African tech ecosystem. Our guest is none other than Ope Onaboye, the CEO and Founder of Renda Africa. Ope has successfully navigated the highs and lows of entrepreneurship, culminating in a recent milestone - the successful raising of a $1.9 million pre-seed round led by Ingressive Capital.


Main takeaways:

1. Founders shouldn’t build in isolation, they should make their product known in the ecosystem. 

2. It's important to leverage support and Network to close faster.

3. When investors say NO, don't take it personally. Instead, swiftly absorb their feedback.


Powered by Bantaba, a platform connecting African tech companies with talent and capital. Are you an angel investor? Get in touch here.

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode, we will be diving into the fundraising experience of a serial Entrepreneur with more than 10 years of experience in the African tech ecosystem. Our guest is none other than Ope Onaboye, the CEO and Founder of Renda Africa. Ope has successfully navigated the highs and lows of entrepreneurship, culminating in a recent milestone - the successful raising of a $1.9 million pre-seed round led by Ingressive Capital.


Main takeaways:

1. Founders shouldn’t build in isolation, they should make their product known in the ecosystem. 

2. It's important to leverage support and Network to close faster.

3. When investors say NO, don't take it personally. Instead, swiftly absorb their feedback.


Powered by Bantaba, a platform connecting African tech companies with talent and capital. Are you an angel investor? Get in touch here.

Hosted on Acast. See acast.com/privacy for more information.

]]> How transparency and impact earned us Gates Foundation grant How transparency and impact earned us Gates Foundation grant Wed, 20 Mar 2024 11:00:09 GMT 15:36 65fab9022201590017adbeee false https://shows.acast.com/africas-market-expalined/episodes/how-transparency-and-impact-earned-us-gates-foundation-grant 65fab9022201590017adbeee 64917cc97fcd4300118e5f71 how-transparency-and-impact-earned-us-gates-foundation-grant Fundraising in Africa full 4 2 In this episode, we'll delve into a form of fundraising often overlooked in the African tech ecosystem: Grants!

Guest speaker: Stephen Yaw Asamoah, CEO of MedPharma. An entrepreneur passionate about making healthcare accessible to the masses and has secured a grant from the Bill & Melinda Gates Foundation to propel his venture forward.

Main takeaways:

1. Telling the truth about your business and impact can be a game-changer when securing grants.

2. It's important to know your business, customers and numbers by heart.

3. Surround yourself with people who you can trust, and who give advice that makes sense to you.

Powered by Bantaba, a platform connecting African tech companies with talent and capital. Are you an angel investor? Get in touch here.

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode, we'll delve into a form of fundraising often overlooked in the African tech ecosystem: Grants!

Guest speaker: Stephen Yaw Asamoah, CEO of MedPharma. An entrepreneur passionate about making healthcare accessible to the masses and has secured a grant from the Bill & Melinda Gates Foundation to propel his venture forward.

Main takeaways:

1. Telling the truth about your business and impact can be a game-changer when securing grants.

2. It's important to know your business, customers and numbers by heart.

3. Surround yourself with people who you can trust, and who give advice that makes sense to you.

Powered by Bantaba, a platform connecting African tech companies with talent and capital. Are you an angel investor? Get in touch here.

Hosted on Acast. See acast.com/privacy for more information.

]]> How I closed my first investor check in 48 hours How I closed my first investor check in 48 hours Mon, 26 Feb 2024 10:34:31 GMT 21:49 65dc68eefe096600165d5bd6 false https://shows.acast.com/africas-market-expalined/episodes/how-i-closed-my-first-investor-check-in-48-hour 65dc68eefe096600165d5bd6 64917cc97fcd4300118e5f71 how-i-closed-my-first-investor-check-in-48-hour Fundraising in Africa full 4 1 This is the premiering episode of a podcast series on the fundraising experiences of founders in Africa.


Guest speaker: Adeshina Adewumi John, CEO/Founder of Trade Lenda. A financial inclusion global change maker recognized by the International Finance Corporation (World Bank), Meaningful Business Ernst and Young Entrepreneur and International Trade Council in 2018, 2021 and 2023 respectively.


Main takeaways:

1. That fundraising at an early stage is more of an art. There is a one-size-fits-all strategy to fundraising, it depends on the type of investor and what you are building.

2. The importance of trust and a strong support system while rising in the African tech ecosystem.

3. VCs without capital should stop signing term sheets as it affects founders' plans and increases the risk of startup failure.


Powered by Bantaba, a platform connecting African tech companies with talent and capital. Are you an angel investor? Get in touch here.

Hosted on Acast. See acast.com/privacy for more information.

]]> This is the premiering episode of a podcast series on the fundraising experiences of founders in Africa.


Guest speaker: Adeshina Adewumi John, CEO/Founder of Trade Lenda. A financial inclusion global change maker recognized by the International Finance Corporation (World Bank), Meaningful Business Ernst and Young Entrepreneur and International Trade Council in 2018, 2021 and 2023 respectively.


Main takeaways:

1. That fundraising at an early stage is more of an art. There is a one-size-fits-all strategy to fundraising, it depends on the type of investor and what you are building.

2. The importance of trust and a strong support system while rising in the African tech ecosystem.

3. VCs without capital should stop signing term sheets as it affects founders' plans and increases the risk of startup failure.


Powered by Bantaba, a platform connecting African tech companies with talent and capital. Are you an angel investor? Get in touch here.

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[The media's effect on tech in Africa (Part 3)]]> Thu, 05 Oct 2023 11:20:25 GMT 9:08 651e9bf94dd8c60011cf8606 false https://shows.acast.com/africas-market-expalined/episodes/the-medias-effect-on-tech-in-africa-part-3 651e9bf94dd8c60011cf8606 64917cc97fcd4300118e5f71 the-medias-effect-on-tech-in-africa-part-3 Venture in Africa full 2 8 This session will take a future perspective, looking into the best-case evolution of tech journalism on the continent in the next 5 years.


Guest speaker: David Afolayan, co-founder of Kolibri Media and Content Chief at Technext, the go-to site for tech news, reviews, and insightful analysis in Nigeria.


Main takeaways:

2: Although Media have low margins and won’t get a chunk of VC funding, some platforms will still raise funds

3: Media houses will develop new revenue models like data analysis and sales, host events, and develop tools for media platforms


Powered by Bantaba, a platform connecting African tech companies with talent and capital. Are you an angel investor? Get in touch here.

Hosted on Acast. See acast.com/privacy for more information.

]]> This session will take a future perspective, looking into the best-case evolution of tech journalism on the continent in the next 5 years.


Guest speaker: David Afolayan, co-founder of Kolibri Media and Content Chief at Technext, the go-to site for tech news, reviews, and insightful analysis in Nigeria.


Main takeaways:

2: Although Media have low margins and won’t get a chunk of VC funding, some platforms will still raise funds

3: Media houses will develop new revenue models like data analysis and sales, host events, and develop tools for media platforms


Powered by Bantaba, a platform connecting African tech companies with talent and capital. Are you an angel investor? Get in touch here.

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[The media's effect on tech in Africa (Part 2)]]> Thu, 28 Sep 2023 08:51:33 GMT 15:19 65153e96936e0700117eab4a false https://shows.acast.com/africas-market-expalined/episodes/the-medias-effect-on-tech-in-africa-part-2 65153e96936e0700117eab4a 64917cc97fcd4300118e5f71 the-medias-effect-on-tech-in-africa-part-2 Venture in Africa full 2 7 This session will dive into the maturity of tech journalism on the continent. Highlighting the improving quality of talent, fierce competition with traditional institutions, and the attraction of international media houses like TechCrunch and QW


Guest speaker: David Afolayan, co-founder of Kolibri Media and Content Chief at Technext, the go-to site for tech news, reviews, and insightful analysis in Nigeria.


Powered by Bantaba, a platform connecting African tech companies with talent and capital. Are you an angel investor? Get in touch here.

Hosted on Acast. See acast.com/privacy for more information.

]]> This session will dive into the maturity of tech journalism on the continent. Highlighting the improving quality of talent, fierce competition with traditional institutions, and the attraction of international media houses like TechCrunch and QW


Guest speaker: David Afolayan, co-founder of Kolibri Media and Content Chief at Technext, the go-to site for tech news, reviews, and insightful analysis in Nigeria.


Powered by Bantaba, a platform connecting African tech companies with talent and capital. Are you an angel investor? Get in touch here.

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[The media's effect on tech in Africa (Part 1)]]> Thu, 21 Sep 2023 11:32:08 GMT 11:25 650c298705dd320011c1a860 false https://shows.acast.com/africas-market-expalined/episodes/the-medias-effect-on-tech-in-africa-part-1 650c298705dd320011c1a860 64917cc97fcd4300118e5f71 the-medias-effect-on-tech-in-africa-part-1 Venture in Africa full 2 6 This is a discussion on the role of tech media in the growth of the African tech space and the attraction of international investors.


Guest speaker: David Afolayan, co-founder of Kolibri Media and Content Chief at Technext, the go-to site for tech news, reviews, and insightful analysis in Nigeria.


Powered by Bantaba, a platform connecting African tech companies with talent and capital. Are you an angel investor? Get in touch here.

Hosted on Acast. See acast.com/privacy for more information.

]]> This is a discussion on the role of tech media in the growth of the African tech space and the attraction of international investors.


Guest speaker: David Afolayan, co-founder of Kolibri Media and Content Chief at Technext, the go-to site for tech news, reviews, and insightful analysis in Nigeria.


Powered by Bantaba, a platform connecting African tech companies with talent and capital. Are you an angel investor? Get in touch here.

Hosted on Acast. See acast.com/privacy for more information.

]]> Sending healthcare: Insights from Healthsend in Nigeria Sending healthcare: Insights from Healthsend in Nigeria Thu, 31 Aug 2023 08:25:40 GMT 13:33 64f04d2e69f03f0011c46518 false https://shows.acast.com/africas-market-expalined/episodes/sending-healthcare-insights-from-healthsend-in-nigeria 64f04d2e69f03f0011c46518 64917cc97fcd4300118e5f71 sending-healthcare-insights-from-healthsend-in-nigeria Venture in Africa full 2 2 This is a discussion on the current realities of those living with chronic illness, focusing on insights from Healthsend in Nigeria.


Questions answered:

1) A breakdown of what chronic illness is

2) The experience (focusing on major issues) of people living with chronic illness in Nigeria

3) The solutions available to solve these problems related to chronic illness

4) The importance of being able to send healthcare to the diaspora and their families


Guest speaker: Ikpeme Neto, the founder of Wella Health Technologies. He is a physician and digital health entrepreneur actively working on ways to provide cost-effective technology solutions to improve the quality and affordability of healthcare across Africa.


Powered by Bantaba, a platform connecting African tech companies with talent and capital. Are you an angel investor? Get in touch here.

Hosted on Acast. See acast.com/privacy for more information.

]]> This is a discussion on the current realities of those living with chronic illness, focusing on insights from Healthsend in Nigeria.


Questions answered:

1) A breakdown of what chronic illness is

2) The experience (focusing on major issues) of people living with chronic illness in Nigeria

3) The solutions available to solve these problems related to chronic illness

4) The importance of being able to send healthcare to the diaspora and their families


Guest speaker: Ikpeme Neto, the founder of Wella Health Technologies. He is a physician and digital health entrepreneur actively working on ways to provide cost-effective technology solutions to improve the quality and affordability of healthcare across Africa.


Powered by Bantaba, a platform connecting African tech companies with talent and capital. Are you an angel investor? Get in touch here.

Hosted on Acast. See acast.com/privacy for more information.

]]> Developing an investment thesis in the African context Developing an investment thesis in the African context Thu, 03 Aug 2023 06:52:03 GMT 9:00 64cb4e93611a3b0011ecc94a false https://shows.acast.com/africas-market-expalined/episodes/developing-an-investment-thesis-in-the-african-context 64cb4e93611a3b0011ecc94a 64917cc97fcd4300118e5f71 developing-an-investment-thesis-in-the-african-context Before You Invest full 3 1 This is a discussion on developing an investment thesis in the African context.


Questions answered:

1) What an Investment thesis is and its core components.

2) The importance of an investment thesis to investors and how it can be used as a guide for investments.


Guest speaker: Faith Kanyiri, an Investment Analyst at AAIC. She is a seasoned financial expert with over a decade of experience working in the Financial Services industry. 


Powered by Bantaba, a platform connecting African tech companies with talent and capital. Are you an angel investor? Get in touch here.

Hosted on Acast. See acast.com/privacy for more information.

]]> This is a discussion on developing an investment thesis in the African context.


Questions answered:

1) What an Investment thesis is and its core components.

2) The importance of an investment thesis to investors and how it can be used as a guide for investments.


Guest speaker: Faith Kanyiri, an Investment Analyst at AAIC. She is a seasoned financial expert with over a decade of experience working in the Financial Services industry. 


Powered by Bantaba, a platform connecting African tech companies with talent and capital. Are you an angel investor? Get in touch here.

Hosted on Acast. See acast.com/privacy for more information.

]]> Before You Invest Before You Invest Thu, 03 Aug 2023 06:39:53 GMT 0:40 64cb4bb937d73400110bf9dd false https://shows.acast.com/africas-market-expalined/episodes/before-you-invest 64cb4bb937d73400110bf9dd 64917cc97fcd4300118e5f71 before-you-invest Intro full 3

Hosted on Acast. See acast.com/privacy for more information.

]]>

Hosted on Acast. See acast.com/privacy for more information.

]]> Insights on travel-tech in Kenya Insights on travel-tech in Kenya Thu, 20 Jul 2023 07:15:58 GMT 9:40 64b8d974033a600011478bc8 false https://shows.acast.com/africas-market-expalined/episodes/insights-on-travel-tech-in-kenya 64b8d974033a600011478bc8 64917cc97fcd4300118e5f71 insights-on-travel-tech-in-kenya Venture in Africa full 2 1 This is a discussion on the travel tech market in Kenya (Nairobi )

Questions answered:

1) The potential of the travel tech market in Kenya (Nairobi), how big it is, and who the major players are

2) The new trends and technologies are in the market, and what is their potential for disrupting the market?


Guest speaker: Wyclife Omondi, the co-founder of BuuPass, a seasoned entrepreneur and financial expert with over 6 years of experience in the transport industry. He is also a Dream VC fellow and a former World Bank consultant.


Powered by Bantaba, a platform connecting African tech companies with talent and capital. Are you an angel investor? Get in touch here.

Hosted on Acast. See acast.com/privacy for more information.

]]> This is a discussion on the travel tech market in Kenya (Nairobi )

Questions answered:

1) The potential of the travel tech market in Kenya (Nairobi), how big it is, and who the major players are

2) The new trends and technologies are in the market, and what is their potential for disrupting the market?


Guest speaker: Wyclife Omondi, the co-founder of BuuPass, a seasoned entrepreneur and financial expert with over 6 years of experience in the transport industry. He is also a Dream VC fellow and a former World Bank consultant.


Powered by Bantaba, a platform connecting African tech companies with talent and capital. Are you an angel investor? Get in touch here.

Hosted on Acast. See acast.com/privacy for more information.

]]> Venture in Africa Venture in Africa Thu, 20 Jul 2023 07:04:52 GMT 0:44 64b8d9cd8fa9bb001077c342 false https://shows.acast.com/africas-market-expalined/episodes/intro 64b8d9cd8fa9bb001077c342 64917cc97fcd4300118e5f71 intro Intro full 2

Hosted on Acast. See acast.com/privacy for more information.

]]>

Hosted on Acast. See acast.com/privacy for more information.

]]> How customer-led growth is driving business success How customer-led growth is driving business success Thu, 06 Jul 2023 07:10:57 GMT 9:54 64a65d8c4c9ff70011fe2999 false https://shows.acast.com/africas-market-expalined/episodes/how-customer-led-growth-is-driving-business-success 64a65d8c4c9ff70011fe2999 64917cc97fcd4300118e5f71 how-customer-led-growth-is-driving-business-success Building in Africa full 1 2 SaaS has a major growth problem. Founders can no longer rely on cheap, easy money to fuel the hunt for new customers. Now, winning teams are taking advantage of their customers as a powerful growth lever. This is a discussion on how Customer-Led Growth (CLG) can be used to drive business success.


Questions answered:

1) What is CLG for startups? (how it fits in a go-to-market strategy)

2) The potential for success with CLG


Guest speaker: Dumebi Malogo, a Strategy and Customer Marketing manager who has worked for international companies such as Deloitte, Accenture, and Workforce Group. He is also a serial entrepreneur who has founded two different startups.


Powered by Bantaba, a platform connecting African tech companies with talent and capital. Are you an angel investor? Get in touch here.

Hosted on Acast. See acast.com/privacy for more information.

]]> SaaS has a major growth problem. Founders can no longer rely on cheap, easy money to fuel the hunt for new customers. Now, winning teams are taking advantage of their customers as a powerful growth lever. This is a discussion on how Customer-Led Growth (CLG) can be used to drive business success.


Questions answered:

1) What is CLG for startups? (how it fits in a go-to-market strategy)

2) The potential for success with CLG


Guest speaker: Dumebi Malogo, a Strategy and Customer Marketing manager who has worked for international companies such as Deloitte, Accenture, and Workforce Group. He is also a serial entrepreneur who has founded two different startups.


Powered by Bantaba, a platform connecting African tech companies with talent and capital. Are you an angel investor? Get in touch here.

Hosted on Acast. See acast.com/privacy for more information.

]]> How to create habits to drive lifetime value for customer How to create habits to drive lifetime value for customer Tue, 20 Jun 2023 11:19:19 GMT 16:45 64918b37d2d0810011a469b8 false https://shows.acast.com/africas-market-expalined/episodes/how-to-create-habits-to-drive-lifetime-value-for-customer 64918b37d2d0810011a469b8 64917cc97fcd4300118e5f71 how-to-create-habits-to-drive-lifetime-value-for-customer Building in Africa full 1 1 This is a discussion on how founders can incorporate retention marketing into their product development.

Questions answered:

1) Why retention is important for tech startups? (how it fits in a go-to-market strategy)

2) The potential of retention marketing using case studies?


Guest speaker: Olabinjo Adeniran, a Product Marketing & Growth Manager who has worked in 4 Y Combinator startups, including Cowrywise and Bundle Africa. He is also the Author of The Growth Handbook: Scaling a Fintech in Nigeria.


Powered by Bantaba, a platform connecting African tech companies with talent and capital. Are you an angel investor? Get in touch here.

Hosted on Acast. See acast.com/privacy for more information.

]]> This is a discussion on how founders can incorporate retention marketing into their product development.

Questions answered:

1) Why retention is important for tech startups? (how it fits in a go-to-market strategy)

2) The potential of retention marketing using case studies?


Guest speaker: Olabinjo Adeniran, a Product Marketing & Growth Manager who has worked in 4 Y Combinator startups, including Cowrywise and Bundle Africa. He is also the Author of The Growth Handbook: Scaling a Fintech in Nigeria.


Powered by Bantaba, a platform connecting African tech companies with talent and capital. Are you an angel investor? Get in touch here.

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]]> Building in Africa Building in Africa Tue, 20 Jun 2023 10:27:30 GMT 0:46 64917f139237e90011e76747 false https://shows.acast.com/africas-market-expalined/episodes/building-in-africa 64917f139237e90011e76747 64917cc97fcd4300118e5f71 building-in-africa Intro trailer 1

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