Check out the YouTube Channel as well:

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In episode 99, we debunk the common concern about rising CPCs on Amazon. While the numbers might be increasing, the real story lies in understanding the percentage of CPC relative to your selling price, considering inflation, and the dynamics of the marketplace.

Description:

Good morning to our dedicated listeners on this fine Monday! We're on the cusp of our milestone 100th episode, and I can hardly contain my excitement for what's in store tomorrow. But first, let's dive deep into today's topic: Cost Per Click, or CPC.

Understanding CPC: There's a prevalent sentiment among Amazon sellers that CPCs are on a relentless upward trajectory. While this might be statistically accurate, the narrative often overlooks the real picture. It's not just about the value of the CPC but how the CPC relates as a percentage of your selling price.

Inflation and Its Impact: A critical factor to consider is inflation, which inherently devalues money over time. With goods, shipping, and various other costs witnessing a rise, many sellers have adjusted their prices accordingly. A price increase means you can allocate a higher CPC, provided your conversion rate remains consistent.

The Essence of CPC: Think about it – if the selling price of a product increases due to inflation or other market dynamics, a proportional rise in CPC is natural, especially if your conversion rate stays consistent. This correlation helps us understand that merely stating "CPCs are rising" isn't necessarily an alarming fact. Instead, it's an outcome of broader economic and marketplace dynamics.

Digging Deeper: Let's not forget other contributing factors, like organic rankings, competitors' behavior, and your specific goals in terms of market share. The ratio between PPC sales and organic sales plays a significant role in determining your CPC. So, it's crucial to adopt a more nuanced perspective rather than jump to conclusions based on standalone numbers.

To sum it up, the next time you come across the statement, "CPCs are too high," remember it's about understanding the entire ecosystem and not just isolated numbers. It's a combination of your product's price, market dynamics, and strategic objectives.

Thank you for joining today. As always, stay curious, keep questioning, and remember to tune in tomorrow for our grand 100th episode. Until then, take care and have a productive start to your week!

Thanks for listening and if you like the podcast make sure to subscribe!

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Summary: In episode 98, we discuss Amazon's big investment in the AI space by partnering with Entropic, and the impressive achievement of Mistral AI with their 7B model. Moreover, we address video quality issues from our YouTube channel and touch on Amazon Ads API updates.

Description:

Hello to our amazing listeners on this beautiful Friday, 29th of September! We're edging closer to episode 100, and there might be a little surprise in store for all of you.

YouTube Quality Concerns: First off, to our avid YouTube viewers, I've noticed comments regarding the video quality looking somewhat 'foggy'. I must admit, that's due to recording via Zoom which doesn't offer the best video resolution. My apologies, and I will be looking into potential solutions next week.

Amazon Ads API Update: Amazon continues to innovate with their latest API release for sponsored displays. Now, when setting up a sponsored display campaign, the potential reach and impressions are forecasted more accurately. The addition of forecast statuses - 'impression targeting too narrow' and 'impression targeting too broad' - assists advertisers in better understanding their potential reach. This is certainly an update for those who like to delve into the nitty-gritty of their campaigns.

Big News in AI: Amazon has taken a massive step in the AI realm by investing $4 billion into Entropic, a company recognized for its advanced large language models, similar to OpenAI. On top of that, Amazon itself houses the Amazon Bedrock large language model. This collaboration with Entropic further cements their commitment to advancing in AI.

Mistral AI's Milestone: Speaking of advancements in AI, Mistral AI, a startup from Paris, is making waves in the industry. Despite being a young company, they've already released a 7B model which has outperformed several bigger models in various benchmarks. Its proficiency in areas like math and coding is particularly impressive, giving established models from giants like Google a run for their money. European AI has truly showcased its potential!

To delve deeper into the fascinating world of AI and Mistral's achievements, I recommend reading the detailed article on their website (link in the description).

Thank you all for tuning in. I hope you have a splendid weekend. Be sure to tune in on Monday, and as we approach our 100th episode, expect a few surprises. Take care and goodbye!

Thanks for listening and if you like the podcast make sure to subscribe!

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Description:

Good morning to all our Amazon Ads Raw Daily listeners. Today, we'll be shedding light on a recent development that has been making waves in the Amazon Ads space.

Starting off, we'll delve into the realm of off-Amazon placements. For those out of the loop, these placements are the new kids on the block, automatically enrolled into sponsor product campaigns in the US. These placements feature on platforms like BuzzFeed, Pinterest, and other content-rich sites under the Amazon content network. Now, advertisers can see how their campaigns are performing on these platforms thanks to the new "Off Amazon" category in placement reports for sponsored products. However, a lingering question is how these placements fare in terms of conversion, considering they might attract an audience with potentially lower purchase intent compared to on-site Amazon visitors. The data is still in its early stages, but indications hint at a rather modest click-through rate.

Switching lanes, our focus shifts to the world of algorithms. Almost every platform you can think of, from Amazon to YouTube to TikTok, operates based on these intricate formulas. Ever wondered how certain content gets recommended to you or why some videos go viral while others stay stagnant? It's all thanks to these algorithms. An AI app named Opus Clip has managed to leverage this by transforming longer YouTube videos into bite-sized clips tailored for platforms like TikTok and YouTube Shorts. From personal experience, these algorithms seem to work in stages, gradually pushing content to larger audiences based on engagement levels.

Intrigued? Reach out to us with your thoughts or any insights on these topics. As always, your engagement keeps us going. Stay curious and until next time, take care!

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

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Summary: This Wednesday, join us as we dive deep into the newest updates from Amazon's Ad Console and the Amazon Ads API. Learn about the novel "exports API," its capabilities, the latest model documentation, and Amazon's intriguing new beta for video ad campaigns.

Description:

Greetings to our dedicated listeners of Amazon Ads Raw! Apologies for missing out on yesterday's episode, but today we’re back with some noteworthy updates from Amazon's world.

Firstly, we discuss the latest API addition, the "exports API." This unique API in the Amazon Ads universe provides a snapshot of your setup, offering a one-time export of your metadata and the present state of all setups. Contrasting with the historical data access, this API focuses on the metadata. Notably, it currently delivers only campaign and ad group level details, but there's ongoing work for targeting and ad specifications. An additional feature to note is the new documentation for common models, shedding light on campaign statuses, ad group statuses, and more.

Switching gears to the Ad Console, we highlight an exciting find – a new beta feature related to video ads. Positioned under the campaign creation section, this beta guides users in creating video campaigns for sponsored brands and sponsored display. What’s interesting is the simplified process it offers, particularly catering to advertisers less familiar with the intricacies of Amazon Ads. With just a few clicks, choose a strategy, select a product, decide on targeting, and you're good to go!

Despite these new introductions, a pressing concern is Amazon's motivation behind these features. While simplicity and user experience are paramount, the growing feeling is that Amazon's primary focus might be on driving more advertising revenue rather than genuinely enhancing user experience.

Thank you for joining us today. If you're an advertiser, stay curious, test these new features, and always strive for better insights. Until next time, take care!

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

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Summary: In today's episode, we delve into Amazon's latest ad rule for sponsor product campaigns, the buzz it created on LinkedIn, and how it may impact your ad strategies. Additionally, we'll explore a new development in Sponsored Product Campaign Performance on Rest of Search Placements.

Description:

Hello everybody and a happy Friday to you all! Welcome back to the Amazon Ads Raw Daily Podcast, episode 94. We're buzzing with news today, especially one that caught the attention of many on LinkedIn.

1. Introducing Day Parting: Amazon has quietly rolled out a new feature allowing advertisers to schedule bids based on days and specific hours. Though not witnessed firsthand, multiple LinkedIn reports suggest that this change is imminent and might soon be available to US accounts.
2. Granularity Shift: From the usual daily granularity, Amazon has shifted to an hourly one. The change enables advertisers to gauge the efficiency of their sponsor product campaigns at an hourly rate, tracking metrics like spend, clicks, impressions, and ACOS.
3. Understanding the Bid Rules: These bid rules come with some limitations. Notably, you can only increase your bids and cannot create a complex schedule. For instance, it's impossible to say that on Monday you want to increase your bid by 10%, then on Sunday by 50%, and on Wednesday by 40%. This makes the rule quite basic compared to more sophisticated systems like Google Ads.
4. New on API: Alongside the scheduling buzz, Amazon has announced an improvement in Sponsored Product Campaign Performance on Rest of Search Placements. This allows advertisers to apply bid adjustments for rest of search placements in their campaigns. Though announced a while ago, this feature is now fully functional and available across various regions.

The core takeaway? Amazon's ad functionalities are evolving, though not necessarily keeping pace with the demands of large-scale sellers. To truly harness the platform's capabilities, advertisers need to stay updated and flexible.

For a more in-depth look, check out the various discussions on LinkedIn. And as always, thank you for lending us your ears. Looking forward to catching up on Monday. Have a fantastic weekend, and goodbye!

Thanks for listening and if you like the podcast make sure to subscribe!

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Episode #93 - Amazon's Seasonal Hiring Surge: Analysis & Implications for Q4 📈🎁

Summary: Today's quick episode dives into Amazon's recent announcement to hire 250,000 logistical workers for the upcoming holiday season. We analyze the historical data and the possible implications this has for Q4, not just for Amazon but for the e-commerce industry as a whole.

Hey there! Welcome back to the Amazon Ads Reward Daily Podcast, episode 93. We're keeping things concise today due to a tight schedule, but I wanted to touch upon a significant announcement from Amazon.

1. Historical Context: Amazon plans to hire 250,000 logistical workers for the holiday season - the highest number they've declared for seasonal employment in the past decade. The announcement's timing, made on the 19th of September, is notably earlier compared to previous years, hinting at some strategic shifts.
2. Comparative Analysis: In 2021 and 2022, Amazon declared their seasonal workforce needs around October 6th. This year, they've gone ahead roughly two weeks in advance. Additionally, these 250,000 seasonal hires account for 16% of Amazon's total employee base, based on numbers from the end of 2022. This is the most significant seasonal-to-permanent worker ratio in the last four years.
3. Implications for Q4: What does this hiring surge mean? The data strongly suggests that Amazon is gearing up for an extremely busy Q4. A potential reason could be the inflation rates in the U.S., which aren’t as alarming as initially predicted. A drop in consumer apprehension about inflation might lead to more spending during the holiday season. This is a good sign not only for Amazon but also for other e-commerce and retail businesses.
4. What to Expect: With the hiring spree and the current economic conditions, we can anticipate a robust Q4 across the e-commerce spectrum. Businesses should be prepared to manage increased demand and capitalize on the opportunities.

You can delve deeper into this topic with the LinkedIn post linked in the podcast description. The key takeaway? Be ready for a bustling holiday season!

That's it for today's snapshot episode. Be sure to tune in tomorrow for more insights. Wishing you a fantastic day ahead! Thanks for listening. Hear you tomorrow on Friday. Bye bye.

Thanks for listening and if you like the podcast make sure to subscribe!

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Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

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Description:

Hello, folks, and a warm welcome from Amazon Ads Raw on this beautiful Monday, 18th of September. I'm here to unpack the fresh Amazon Ads updates that came in over the weekend and the preceding days. Let's get started:

1. Budgets Tab Update - Many of you might have noticed this, albeit it's still in beta. Located on the left pane within the campaigns sponsored ad menu, it has fresh metrics to offer. Metrics such as average time in budget, estimated missed sales, and estimated missed impressions now help streamline your budgeting strategies. The added widget provides a comprehensive summary of campaigns running out of budget, further aiding your decision-making process.
2. Reporting Enhancement - The sponsored ads report has a new addition. Still, in its infancy, this new report under sponsored products now offers both daily and hourly time units. This addition complements Amazon's Stream feature, which also provides hourly data.
3. Multi-country Sponsored Ads Campaign Manager - For those selling across borders, this is a game-changer. Advertisers running sponsored ad campaigns in multiple countries can now manage them all under a single account ad page. This new functionality promises efficiency, accuracy, and easy currency conversions.
4. Virtual Product Placements (VPP) - This futuristic feature is Amazon's step into digital post-shot video editing. Brands can now place their products within video content digitally, post-production. The VPP allows product placements to be changed based on geography or target audience. While I have my reservations about the potential saturation of ads in video content, it's undoubtedly a groundbreaking feature to look out for.

Amazon is ceaselessly innovating, and these updates are a testament to their commitment. For those keen on maximizing their advertising efficiency on the platform, these tools could very well be game-changers.

Thank you for joining me today on Amazon Ads Raw. Stay sharp, and I'll catch up with you tomorrow. Cheers!

Thanks for listening and if you like the podcast make sure to subscribe!

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Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

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Summary: Dive into the top announcements from the first day of Amazon Accelerate in Seattle. From Amazon's fully automated supply chain service to the innovations in generative AI for product listings, we cover the most important updates. Keep an ear out for insights on how Amazon continues to evolve in supporting sellers worldwide.

Description:

Happy Thursday, everyone! Welcome to Amazon Ads Reward Daily Podcast, episode 89. Fresh off the press, we're bringing you updates straight from Seattle, where the Amazon Accelerate event is unfolding. While I'm keeping pace with Pacific time from Berlin, my sources over LinkedIn have been indispensable in providing quick summaries of the announcements.

1. Supply Chain by Amazon: Arguably, the highlight of the day! Amazon has unveiled a fully automated supply chain service. This major step symbolizes Amazon's intent to streamline everything from warehousing to logistics. Sellers can now place an order at the manufacturing location and let Amazon handle the rest. With additional services like automatic inventory replenishment, it's evident that Amazon aims to be a one-stop solution.
2. Amazon Shipping: Amazon has also introduced a new ground delivery option guaranteeing deliveries within 2-5 days throughout the week and weekends – without any extra charges. It's an exciting proposition for sellers and buyers alike.
3. Smart Seller Central Homepages: Amazon is restructuring the seller homepage to make it more user-friendly and relevant. With so much happening on Amazon, this refocus is indeed welcome.
4. Emerald Notifications: A pilot program that integrates third-party app notifications directly into Seller Central. Early integrations feature apps like Jungle Scout and Getida, with more on the horizon.
5. Generative AI in Product Listing: A move that leverages the power of AI to aid sellers in creating product listings. Simply provide a few keywords and images, and the system suggests titles, bullets, and descriptions.
6. Seller Protections: Addressing concerns about fraud and false claims, Amazon is now allowing signatures on delivery for sellers shipping their products. Also, sellers can add more details about product conditions, potentially saving tons on refunds.
7. More to Come!: From announcements around generative AI working organization-wide to potential updates in advertising, there's a lot to look forward to in the coming days.

Given the deluge of updates, these were the most pivotal. The overarching themes point towards innovative capabilities, time-saving solutions, fostering a thriving seller community, and developing a holistic platform for brand building.

Stay tuned for more insights from Day 2 of Amazon Accelerate. Next week, we'll dive deeper into selected announcements and their implications. And fingers crossed, we're hoping for some exciting news on the advertising front, perhaps even something around the Search Query Performance API!

Thank you for joining today, and as always, have a splendid day ahead! Tschüss and goodbye!

Thanks for listening and if you like the podcast make sure to subscribe!

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Description:

Greetings everyone, and a sunny morning from Amazon Azure Daily! Today's a bit of a change - I'm not nestled in my comfy home studio but broadcasting straight from the office. And with Amazon Accelerate in the fray, there's so much to unpack.

Yesterday, we took a plunge into brand-tailored promotions. It's a fantastic tool to customize promotions for specific brand audiences. And speaking of which, a fresh LinkedIn post I came across recently introduced some newly-released audiences within this feature. So here's the scoop:

1. At Risk - This category is for customers who once bought from your brand but haven't returned. The idea here is to reignite their interest with discounts and incentives. Think of it as CPR for customer-brand relationships.
2. Promising - This is the segment of customers who might just become your brand's most loyal patrons. They've recently made a purchase, do it occasionally, and generally spend above average.
3. Top Tier (still in the shadows) - Spotted in a greyed-out section, this seems to be a premium segment reserved for those with a brand registry. These are the creme de la creme, the ones who've recently made purchases and do so very frequently.

Now, switching gears to Amazon Accelerate. There are several intriguing sessions lined up. Particularly, 'Boost Your Brand Equity with Amazon Ads', '7 Tactics the Top 10% of Brands Use in Their Ads Strategy', and 'Unwrapping Q4 Tactics to Help Stand Out This Holiday Season' caught my eye. Although I'm a tad skeptical about some being salesy pitches, they promise to be packed with insights.

For all my listeners, I'd recommend signing up for Amazon Accelerate, diving into these sessions, and harnessing the knowledge. Let's make the most of this platform!

Signing off for today, but stay tuned for more updates tomorrow. Until then, keep learning, keep innovating, and see you soon!

Thanks for listening and if you like the podcast make sure to subscribe!

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Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

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Title: Episode #86 - The Power of Constant Learning 📚💼

Summary: In this episode, we dive deep into the significance of ongoing learning, especially in the digital age. Drawing from personal experiences, we discuss the motivating factors for the millennial generation and provide resources for those eager to learn more about data science.

Description:

Hello to all my lovely listeners, and welcome back to Amazon Ads Raw Daily, your daily dose of Amazon advertising and a little extra on the side. It's episode 86, and today's topic is close to my heart - the continuous journey of learning.

The millennial generation - those of us between the ages of 25 and 45 - seem to have a shared experience. We're driven by an innate need to learn and grow. The initial thrill of a new job often diminishes when tasks become repetitive, leading to feelings of stagnation. So, how do we combat this? By striving for constant learning. Yet, how can one ensure this continuous influx of knowledge?

While I don't claim to have all the answers, I've found that setting personal goals and embracing new challenges can be a way forward. For instance, even though my role now is managerial, I love diving back into operational tasks. Lately, I've ventured into data science, working with tools like Python and statistical analysis. The joy of learning something new, even if it involves some failures along the way, is unparalleled.

We are fortunate to live in an era where learning resources are abundantly available, often for free. There are several exceptional online courses from institutions like Harvard University and John Hopkins that cover data science basics, statistics, and more. The digital landscape today is a goldmine of knowledge with experts sharing their niche insights freely, making it possible for anyone to learn almost anything. So, why wait?

Embracing continuous learning not only helps personal growth but also adds value to one's professional role. It can be a game-changer during feedback sessions with managers, showcasing not just the fulfillment of responsibilities but also the additional skills acquired.

The crux of this episode? Stay curious. Keep learning. Whether it's setting aside a couple of hours a week or even just 30 minutes daily, invest in your growth. This very podcast is a testament to the power of continuous learning - from figuring out the recording process to growing the listener base.

To help you on your journey, I'll link some fantastic courses on data analysis in the description below. Remember, knowledge isn't just power; it's the path to a fulfilled and motivated life.

Wishing you all a fantastic start to your week. Stay curious, keep learning, and see you next time!

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

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Description:

Hello everyone, welcome to another insightful episode of Amazon Ads Raw Daily on this fine Friday! We're on the brink of Amazon Accelerate - the annual spectacle hosted directly by Amazon. It's your window into invaluable learnings, networking opportunities, and a sneak peek into Amazon's future plans.

Given its pattern, the event is a breeding ground for new announcements, especially on the advertising front. Lately, there's been a noticeable decline in updates, which makes me believe this event will unveil a flurry of them. If you're a seller, this is your moment!

Amazon Accelerate blends virtual with real, although, sadly, in-person tickets are sold out. But don't lose hope; you can still grab a virtual seat, attend sessions, and even get recordings. Head over to amazonaccelerate.com to explore the speakers, agenda, and much more.

Diving into a tangent, let's talk about thumbnails - not on Amazon, but YouTube. A topic that's intrigued me recently is YouTube's A-B testing feature for video thumbnails. Interestingly, the popular open-mouth thumbnail may be losing its charm! Mr. Beast's recent tests show that closed-mouth thumbnails result in increased watch time. Why, you ask? Well, I have some theories. Is it audience evolution? Or are viewers now seeking genuine content over mere clickbait? Your guess is as good as mine.

Feel free to share your thoughts or reach out with your insights. I always appreciate hearing from my listeners.

With that, let's wrap up this episode and head into the weekend. Exciting times await next week with the Amazon Accelerate event, and I'll keep you updated. Have a splendid weekend and see you on the other side!

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

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Summary: This episode, recorded live on the 6th of September, delves into a hot topic: product-attributed targeting campaigns on Amazon. But first, an experiment with audio quality, recording outdoors, directly from a phone connected to a MacBook. Join us for this raw exploration!

Description:

Hello everyone, and welcome to a truly raw episode of Amazon Ads Raw Daily! I'm broadcasting directly from my phone outside to test the audio quality. Indeed, it's a sunny day here in Germany with temperatures soaring to 30 degrees - not what you'd expect for September!

Today, we're zooming in on product-attributed targeting campaigns. It's a topic that's consistently on my radar and one that I believe needs thorough understanding. I've discussed this before, but it's an issue that demands repeated attention. A recent conversation sparked even more insights which I believe you'll find valuable.

Here's a curious observation: product-attributed targeting campaigns often have lower Cost Per Click (CPC) on top of search compared to generic keyword campaigns. Why is this so? One theory suggests that product targeting campaigns target a broader range of search terms, which might inherently have a reduced CPC. This would drive down the average CPC of your product-attributed targeting campaigns.

However, it's not straightforward. There's a twist with sponsored brands. When comparing the CPCs from sponsored brands with keyword campaigns, the results differ for product-attributed targeting campaigns. The observations hint that for sponsored products, CPCs on product-attributed targeting campaigns at the top of the search are lower than for keywords. But why?

My suspicion is that Amazon might be offering discounts on CPCs to encourage adoption of certain campaign types. However, if this is the case for product-attributed targeting campaigns which have been around for years, it's perplexing. Another angle to consider is the visibility (or lack thereof) of all search terms in these campaigns. With potentially lower CPCs and perhaps improved conversion rates, advertisers might end up investing more, leading to greater overall spending.

The intricacies of these campaigns are intriguing, and I'm committed to understanding them further. Today's episode is a springboard for that exploration, and I hope it piques your curiosity as it has mine.

Thank you for joining me today on this experimental and informative episode. Stay tuned, stay curious, and see you next time!

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Description:

Good day to all listeners of Amazon Ads Raw Daily! On this insightful episode, we're focusing on the Amazon Marketing Cloud (AMC). Despite being around for more than a year, its depth and potential are something that many advertisers may not have fully grasped yet. Let's break it down.

AMC is an additional, free reporting service offered by Amazon to advertisers. Accessible through the ad console, AMC lets users interact with a SQL-based relational database to access their data. This gives an unprecedented level of granularity, surpassing even the reports from the Ad Console or API endpoints. If you've been yearning for more detailed insights, AMC is your answer.

But there's more! Amazon Marketing Cloud also offers its own API solution. This means you can fetch data from AMC, similar to the Amazon Ads API or the Selling Partner (SP) API. If you’re wondering whether it’s available outside the US, the answer is not very clear as of now.

One unique thing about AMC is its provision of extra paid features. These features give insights using data from external providers. For example:

• Experian: Offers vehicle purchase insights. Perfect for those in the automotive industry.
• Foursquare: Provides a view into selected brick-and-mortar stores in the US. This can measure the impact of your ads on physical store visits, showing cross-channel shopping habits.
• Flexible Amazon Shopping Insights: Perhaps the most potent of the trio, this service combines data from your paid and organic activities, breaking down the shopper’s journey. With it, you get a clearer, holistic perspective on your marketing strategies.

Further, we dive into the intricacies of AMC's instructional queries. These are ready-made queries that you can use right away. While they're beneficial, personalizing them to suit your unique needs can make them even more powerful. One such instructional query we delved into was the "time to conversion," shedding light on how quickly customers make purchasing decisions post-ad engagement.

Thank you for tuning in to today's deep dive into AMC. If you’re not using it yet, now’s the time to start exploring!

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

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https://www.pymnts.com/amazon/2023/report-apollo-seeks-buyer-for-amazon-brand-aggregator-perch/

On this breezy Tuesday, the 5th of September, we dive deep into the importance of naming structures for advertising campaigns. Learn why a proper naming convention can be a game-changer in your Amazon Ads management. Plus, fresh updates from the aggregator scene, post Benitago's bankruptcy.

Welcome back to Amazon Ads Raw Daily! On this bright September day, we'll delve into the details of naming conventions for your advertising campaigns, especially if you've not given it much thought before. Proper naming can make all the difference in your Amazon Ads management, and today, we'll explore why.

First and foremost, a structured naming convention helps you quickly identify campaigns, streamlines reporting, and aids in the organization of your account. It's essential to begin with a clear identifier, such as abbreviations based on the campaign type: SP for sponsored product, SB for sponsored brands, and SD for sponsored display. From there, it's about understanding the commonalities and differences among your campaigns, so you can structure names accordingly.

For instance, campaign type followed by brand name, targeted ASIN, and other identifiers can aid in clarity. It might seem overwhelming initially, but once you grasp the concept and the nuances, you'll understand its immense value. Whether it's targeting methods, destinations, ad types, or even specific keywords, a well-thought-out naming convention can simplify your campaign management immensely. Plus, with Amazon constantly introducing new features and options, it's beneficial to have a system that can adapt without much upheaval.

Shifting gears, let's talk about the recent news from the aggregator scene. Following last week's revelation of Benitago's bankruptcy, this week brings in fresh news: Apollo Global Management is reportedly seeking a buyer for Amazon brand aggregator, Perch. It's a fascinating time in the aggregator business, with Elevate Brands merging with SellerX, Benitago declaring bankruptcy, and now Apollo Global Management looking to offload Perch. With the aggregator sector undergoing some changes, it's going to be intriguing to see the upcoming trends.

To all listeners, thank you for joining in today. Wishing you a productive Tuesday, and till our next episode, cheers from Amazon Ads Raw Daily!

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Summary: On this sunny Monday morning in Berlin, we discuss the surprising bankruptcy of the Amazon ads aggregator, Benitago, and what this could mean for the e-commerce industry. As more aggregators appear and then disappear, the question arises: What does the future hold for these companies?

Description:

Good morning and welcome back to Amazon Ads Raw Daily, the hub for all things related to Amazon marketing technology. As the golden September in Berlin unfolds, we dive deep into a recent news item that's been making waves in the Amazon community.

Last week, TechCrunch reported the bankruptcy of an Amazon ads aggregator, Benitago. If you're not familiar with it, don't worry – neither was I before this news broke. The e-commerce industry has seen a rise in aggregators, with new ones popping up rapidly. However, not all seem to survive, and the recent demise of Benitago highlights this trend.

Benitago wasn't always an aggregator. Founded in 2016 by Benedikt Dohem and Santiago Nisteres, it began as an Amazon brand. Bootstrapping their way to eight-figure revenue, the duo seemed to have cracked the code of brand operation on Amazon. With a substantial fund of 325 million in a series A equity and debt secured in 2021, they pivoted to acquiring more brands. But by November 2022, they were letting go of 40% of their staff amidst rumors of business troubles.

What led to their downfall? One theory posits a shift in consumer preferences as lockdowns ended. However, analyzing global trends, e-commerce sales seem to be following their projected growth trajectory. Was it just a temporary spike during the pandemic that gave false hopes, or did underlying operational inefficiencies catch up with them? Whatever the reasons, the reality is that not every aggregator can live up to its promises.

This unfortunate event raises eyebrows about the fate of other aggregators. Not too long ago, Seller X acquired Elevate Brands in an all-share deal, strengthening its position. The industry anticipates further consolidations, and some aggregators might not withstand market pressures.

As we wrap up today's episode, it's worth reflecting on the dynamic nature of the business world. While some companies soar, others might falter. The key takeaway? Stay agile, informed, and adapt.

Until tomorrow, have a splendid start to your week. Cheers from Berlin!

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Summary: In today's episode, we delve into the recent changes observed in Amazon's brand store and the notable testing on subscribe and save options. As the week comes to an end, we also introduce the DIBB (Data, Insights, Belief, Bet) framework, a tool that can enhance your decision-making and argumentative abilities in the business world.

Description:

Good morning and a hearty welcome to all our listeners, whether you're joining us for the first time or are a regular. In this episode of Amazon Ads Raw Daily, we're uncovering more nuances around Amazon's marketing technology and advertising. It's Friday, and we're not only focusing on Amazon but also sharing an interesting storytelling framework that can be a game-changer for your presentations and business discussions.

First off, for those who have brands emphasizing repeat purchases, there's some news. Amazon seems to be testing the visibility of 'subscribe and save' options within the brand stores. Typically, when you look at a product detail page, beneath the price you'll spot an additional discounted rate available for those who opt for 'subscribe and save'. Previously, this feature wasn't apparent in brand stores, but our recent observations indicate that it's changing. The change, currently in its testing phase, showcases the product's full potential, making the pricing even more transparent in brand stores.

However, that's not the sole update from Amazon. There's also a tweak in the Amazon Ads API. While admittedly some of these updates can be technically dense, the Advanced Tool Center on Amazon is a great resource to stay abreast with these changes.

Switching gears, let's talk about the DIBB framework. If you've ever had to present an argument, especially one backed by data, this approach might resonate. DIBB stands for Data, Insights, Belief, and Bet. It structures your argument in a way that progresses logically from presenting data to suggesting an actionable step. Spotify, for example, once used a similar rationale to make a pivotal shift towards mobile. This methodology not only ensures that your arguments are grounded in data but also effectively communicates the implications and necessary actions.

Wrapping up, thanks for tuning in this Friday. Here's to a weekend of relaxation, and we'll catch up with more insights come Monday. Auf Wiedersehen!

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In this episode, we dive into the significant announcement from Shopify and Amazon regarding their "Buy with Prime" integration, followed by a look at Amazon's revised payment policies for UK and European sellers. We also touch upon Apple's new ad library and an insightful source for staying updated on Amazon's scientific papers.

Greetings all, and good morning from another episode of Amazon Ads Raw Daily. First up, I had to switch up my recording setup today due to some glitches with Zoom. I'm adapting on-the-fly using a different tool, but I'm optimistic we'll navigate through.

The spotlight today is on the partnership announcement between Shopify and Amazon regarding the "Buy with Prime" integration. If you recall, Amazon, in April 2022, launched this feature for third-party e-commerce platforms. However, Shopify initially resisted this move, even mentioning it as a violation of their terms. Fast forward to now, they've formed a collaborative integration. From Amazon's perspective, it's a pathway to extend their reach, and for Shopify, it represents trust, streamlining checkout processes, and potentially boosting sales.

The President of Shopify emphasized the benefit for its direct-to-consumer stores, allowing access to Prime members while retaining complete control over their brand and data. I'm eager to see how this interplay between two giants pans out.

Transitioning to our next topic, Amazon's latest announcement for UK and European sellers is likely to raise eyebrows. The time frame to access sale proceeds is now 10 days post-delivery. While Amazon cites streamlining and fraud protection as reasons, this extended wait is sure to impact many, especially those relying on faster cash flow. Tips to navigate this include efficient order processing, enhancing product quality, and keen cash flow management.

For our advertisers, a pro tip: you can extend your advertising fee payment periods by increasing billing chunks from $500 to $2500.

Apple has also made headlines by introducing its ad library, providing a window into competitors' advertisements. This move surely adds to the transparency initiatives, and it's interesting to see how this unfolds.

Before wrapping up, for those keen on diving deeper into Amazon's workings, check out "Amazon Science". This website provides an array of scientific papers, offering a window into Amazon's technological and algorithmic foundation.

Thank you for tuning in today. Looking forward to ending this week on a high with tomorrow's episode. Take care, and goodbye!

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In this episode, we delve into Amazon's retargeting dynamics, exploring the efficiency and flaws of retargeting campaigns. Plus, a reflective journey into the competency model, shedding light on the evolution from novice to expert in any given skill, with performance marketing as the lens.

Hello everyone, welcome back to Amazon Ads Raw Daily. My voice might seem a bit off today, but let's get into the meat of our topic. We're diving deep into the world of retargeting, spurred by a recent post I encountered.

Amazon's retargeting often displays a peculiar pattern: customers tend to make their purchase decisions incredibly quickly. With our analyses showing a majority of purchases happening within the first 10 minutes, it raises questions about the efficiency of retargeting campaigns. If a large fraction of your customers decide in such a short time frame, how efficient is your 7, 14, or even 30-day retargeting campaign? Moreover, Amazon's current system doesn't allow for the exclusion of those who've chosen a competitor's product over yours, leading to potentially inefficient ad spends.

An observation from personal experience: after purchasing a product on Amazon, I still find ads recommending similar products, which feels redundant. Why would I need another bike helmet after just buying one? When strategizing your retargeting, considering the "time to purchase" metric could be beneficial. Reflect on whether long retargeting campaigns make sense for your product.

Switching gears, let's discuss competency, specifically through the lens of the model from Matthew Broadwell. As someone who's been in performance marketing for over a decade, I often ponder where I stand on this scale. From "conscious incompetence" to "unconscious competency", it's crucial to understand where you might fit. This awareness helps keep ego in check and encourages continuous learning.

Few questions for introspection:

• Am I aware of my deficiencies in this area?
• Do I recognize my competence, but still have areas to improve?
• Can I perform these tasks effortlessly?
• Do peers perceive me as an expert?

Remember, mastering any skill typically requires an investment of approximately 10,000 hours. Reflecting on my journey, I've dedicated numerous hours to marketing, but it’s a mix of pure performance marketing, strategy, and team leadership. So, have I hit that 10,000-hour mark specifically in performance marketing? That's food for thought.

Regardless, the essence remains: always stay humble and hungry to learn. I view myself as a daily learner, always seeking to expand and refine my skill set.

That wraps up today’s insights. Despite the slight hiccup with my internet, I hope this episode provided valuable takeaways. Until next time!

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Reporting again from the bustling MDS event in Barcelona, today's episode continues our exploration of Amazon's review and rating adjustments, diving deeper into category-specific changes. We'll also highlight an intriguing discovery related to parent-child product variations. As always, we're here to help you navigate these changes and anticipate potential impacts on your brand.

Hey everyone, greetings from the vibrant MDS event in Barcelona. If you're watching on YouTube, you might notice I'm still in event mode, but bear with me. We have some fascinating updates today, and while I promise to be back on track with my audio and timing once I return to Berlin, let's dive into today's insights.

Continuing from yesterday, let’s talk more about the review and rating changes on Amazon. Not all categories are created equal! Thanks to John Shear from Momentum Commerce's observations, it appears different categories have different frequencies of the review count being hidden. For instance, electronics only masked the review counts in 17% of cases, whereas arts and crafts went up to 30%. This suggests that Amazon's adjustments might not be uniform across the board but could depend on the specific category.

What's more, on my recent check of the German mobile app, the review display seems to have reverted to its older style. This suggests that Amazon is still heavily experimenting with its review displays. From concise summaries like "100+ reviews" to precise counts, there's a lot of testing going on.

But that’s not all! There's another exciting development for brands with multiple product variations. In the US mobile app, users can now scroll through various product options directly from the search results page. It’s an interactive feature that showcases different size or style options, allowing customers to make more informed choices right from the search page.

These adjustments, while seemingly minor, could have substantial implications on user experience and brand visibility. So, as always, keep a close eye on these tweaks and pivot your strategies accordingly.

That’s it for today. Thank you for sticking around. I’ll be back with more insights tomorrow. Enjoy your Tuesday and take care!

Hasta mañana! Adiós.

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Join us from Barcelona at the MDS Summit as we delve into the recent changes on review ratings on the search engine result page. We ponder on how these updates, which took effect on August 15th, impact the click-through rates and product visibility. If you're wondering how this might affect new product launches and overall advertising data, this episode will shed some light on it. Listen in for practical insights on tracking these changes and staying ahead of the curve.

Hello everyone! A bit different today, coming to you live from the MDS Summit in Barcelona. I know the sound might be off, and this episode is a tad late, but I'm thrilled to share my thoughts on a pressing topic - the changes in review ratings on search engine result pages. If you recall, we touched upon this topic recently, and I’ve had some time to reflect on it.

The changes rolled out on August 15th, and the burning question is - how does this affect click-through rates (CTR)? Does it influence product visibility? My intuition says that new product launches, which typically don’t have many reviews, might now receive more clicks. This could mean that their CTR goes up, while products with many reviews might experience a decline.

How can you track this? If you have a tool that tracks CTR, that's great! Another approach is to delve into your advertising data. Specifically, focus on placement data. You'd want to get the most granular view to avoid skewed results. I recommend focusing on top of search data and maybe also 'rest of search.' But remember, always zero in on sponsored products and specifically, exact match terms.

It's essential to keep an eye out for changes happening around mid-August. The impact might be positive or negative, but the critical thing is not to panic. Continue monitoring the changes and understand its implications. From what I've observed here in Germany, the review models are still evolving. So, it’s early days and too soon to draw any conclusions. 

Nevertheless, always be alert, analyze your data, and ensure you're ahead of your competitors. I'll check back in tomorrow with more insights. Until then, have a fantastic Monday and catch you on the flip side! 

Hasta mañana! Adiós.

Deutsche Zusammenfassung:

In dieser Episode berichten wir live aus Barcelona vom MDS Summit über die kürzlichen Änderungen bei den Bewertungen auf den Suchergebnisseiten. Wir untersuchen, wie sich diese Updates auf die Klickrate und die Produkt-Sichtbarkeit auswirken. Wenn Sie sich fragen, wie dies neue Produktstarts und allgemeine Werbedaten beeinflussen könnte, wird diese Folge einige Klarheit bringen. Hören Sie rein für praktische Einblicke, um diese Veränderungen zu verfolgen und immer einen Schritt voraus zu sein. Bis morgen! Adiós!

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Episode #75 - Understanding Amazon’s Off-Amazon Placements and the New Sponsor Brands Slideshow 🎥🛍️

In today's episode, we dive into a thought-provoking post by Andreas Reifen about Amazon's move towards off-Amazon placements compared to Google's Search Partner Business. Also, get to know about the fresh beta update on Sponsored Brands, now allowing up to five custom images, setting a new trend in ad dynamics. Join us as we shed light on these developments and their implications on your advertising strategy.

Hey, millennials! We have an intriguing topic today - Amazon's shift towards off-Amazon placements, drawing parallels with Google's Search Partner Business. Moreover, we'll touch upon the new beta feature in Sponsored Brands that's adding dynamism to your ads.

Starting off, we focus on insights from Andreas Reifen, founder of Crealytics. He recently analyzed the new development where Amazon's sponsored product campaigns now appear off Amazon, on platforms like BuzzFeed and Pinterest. Drawing a parallel, Andreas compared this with Google’s decade-old Search Partner Business. Google allowed advertisers to opt in or out from its search partners, affecting their ad performance. Andreas's hypothesis suggests that we might see a similar trend with Amazon, where about 5%-10% of our ad spend could be attributed to off-Amazon placements. The critical takeaway? This new development might not drastically affect our budgets, but it's worth keeping an eye on.

An intriguing perspective to consider is Amazon’s approach to its advertising budget. They are among the biggest advertisers worldwide. Now, with the integration of these off-Amazon placements in sponsored products, it feels like Amazon might be smartly offsetting some of their advertising expenses to sellers and advertisers. A cost-effective move on Amazon's part? Absolutely. But what does it mean for advertisers? Let’s dive deeper.

Lastly, a quick update on the Sponsored Brands. A new beta feature allows you to add up to five custom images, creating a dynamic slideshow in your ad. This push towards moving images at the Top of Search underlines the idea that dynamic visuals are more compelling than static ones. An exciting feature that sellers can experiment with!

Wrapping up, always remember, advertising is constantly evolving. Stay ahead of the curve by staying informed. Enjoy your weekend, and see you next week!

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Episode #74 - Unraveling the Prime Membership Hack & Amazon’s New Return Settings 📊📦

Today we delve deep into an insightful article by John Derkits on the Search Query Performance Report and the implications of shipping speed data. We also highlight Amazon's latest update concerning return evaluations. Discover the advantages of these insights and how to leverage them for your Amazon Ads strategies.

Good morning, everyone! Welcome to Thursday's episode of the Amazon Ads Raw Daily podcast, episode 74. Today, we're building on yesterday's discussion about the Social Care Performance Report with new insights from John Dirk Kitz. Plus, we’ve got news about a significant change to Amazon's return evaluation process.

We kick off with John Dirk Kitz's article which centers on the search query performance report. He recently identified two columns detailing one-day and two-day speed delivery, and unit counts for each. This led him to an exciting revelation about deciphering the percentage of Prime memberships based on shipping speeds. By linking Prime memberships to same day and one-day deliveries (and non-Prime to two-day deliveries), sellers can get a rough estimate of Prime members engaging with specific keywords. This data can be particularly beneficial when setting up Prime-exclusive deals. John tested this hypothesis on 8 ASINs, and though not statistically significant, the results provided some compelling insights. Be sure to check out his article linked in our description.

Switching gears, we dive into the latest news from Amazon regarding its return evaluation process. Amazon has introduced a new feature allowing sellers to disable return item evaluations either for all or selected ASINs. This is a game-changer, especially for products marked as damaged upon return. By opting out, sellers can prevent reselling of potentially mislabeled 'good condition' products and avoid the fallout of negative reviews. As always, assess how this new feature fits within your strategy.

Thank you for joining us in today’s episode. Whether you're aiming to optimize your Amazon Ads campaigns or keen on updates about the platform, we’ve got you covered. Have a fantastic day, and see you tomorrow!

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Dive into the intricacies of Amazon's Search Query Performance Report. Discover how this tool can elevate your understanding of search query data, aid in effective decision-making, and enhance your brand's presence on the platform.

Hello and a hearty morning to all our listeners. It's a beautiful Wednesday, the 23rd of August. Welcome back to another episode of Amazon Ads Raw Daily. For our avid followers, and newcomers alike, we have something special today: a deep dive into the wonderful world of the search query performance report on Amazon.

For the uninitiated, the Search Query Performance Report is nestled in the brand analytics section of Amazon. Think of it as your compass in the vast ocean of Amazon search queries. It's been my trusted sidekick for the past six months to a year. Why, you ask? It's because of the clarity it offers for decision-making.

One of the recent reshuffles in Amazon placed this report under two main banners: search analytics and customer behavior analytics. The goal is to find your way to the former and download the search query performance report. The tool offers either a wholesome brand overview or a detailed snapshot for individual ASINs. You're also presented with choices for data granularity - weekly, monthly, or quarterly.

However, a word of caution: this report doesn't paint the complete picture. It captures a mere fraction, primarily showcasing sponsored products and some organic data. While the report may suggest you're seeing the entire playing field, in reality, it could be just 20% of your actual data. But fret not, the key is in its directional and trend insights, rather than absolute figures.

The data can be a tad delayed - usually by a week. But it's worth the wait, especially if you're patient enough to juxtapose it week on week. Doing so can shed light on how your PPC pushes impact search query volume. Interestingly, increased PPC expenditure might lead to a surge in search query volume, hinting at a deeper connection between the two.

While the comprehensive view offers a broader perspective, the simple view, especially on a weekly basis, provides actionable insights. It helps distinguish high from low volume search queries, and map trends in impressions, clicks, and purchase share. Significantly, if your branded terms' purchase share dips below 80%, it's a glaring sign you need to up your game.

The ASIN view, on the other hand, unfolds the top 10 products dominating a particular search term, revealing who the key players are. Aiming for the top 5 or even top 4 could equate to a better organic ranking. The ultimate aim? Boost your PPC and keyword strategies to increase your impression share.

Before we conclude, here's some exciting news for all you data aficionados. Rumor has it, by year-end, we can anticipate the launch of the Search Query Performance Report API. This means automated data pull, making life significantly simpler for those managing numerous brands or ASINs.

To wrap up, the Search Query Performance Report is a treasure trove, waiting to be harnessed. If you aren't using it already, now's the time. Wishing everyone a productive Wednesday, and we'll catch you in the next episode. Farewell!

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In today's podcast, we delve into Amazon's latest advancements in Sponsored Brands advertising: Theme-Based Targeting and Outcome-Based Campaigns. Learn how these features can reshape your advertising strategy, offer new avenues for campaign creation, and potentially streamline your ad management.

Good morning and welcome to episode 72 of the Amazon Ads Raw Daily podcast! Despite missing our Monday edition, we're back this Tuesday, 22nd of August, charged up and ready to explore the thrilling developments in the Amazon advertising landscape.

Hot off the press, Amazon introduces two significant features: Sponsored Brand Theme-Based Targeting and Sponsored Brand Outcome-Based Campaigns. These releases promise enhanced campaign control and optimization, making it easier and more effective for advertisers.

Theme-Based Targeting uses Amazon's advanced machine learning to gauge your brand's history, performance, and interactions. It then produces a robust set of keywords grouped into pertinent categories. This system proposes two primary targeting groups: keywords tied to your brand and those associated with your landing page. Notably, this feature is exclusive to Amazon Ads API and might serve as a boon for advertisers seeking rapid campaign rollouts without in-depth keyword research.

On the other hand, Outcome-Based Campaigns aim to align your campaigns with specific brand-building goals. Brands can select outcomes like driving page visits or growing brand impression share, each designed with unique campaign controls. You also have a choice between Cost-Per-Click (CPC) or VCPM models, with certain constraints. An intriguing component is the "Smart Default" option, which tailors the targeting based on your chosen theme and objective. Alternatively, advertisers can manually set their targeting parameters.

These updates are a testament to Amazon's endeavor to harmonize user experience with technological advancements, reminiscent of Google ads. While these features are presently confined to the API, there's hope for their inclusion in the advertising console soon.

To wrap up, Amazon continues its innovation spree, making the ad creation process increasingly intuitive, especially for Sponsored Brands. Advertisers can now look forward to harnessing these tools for more effective, data-driven campaigns.

Thanks for listening and if you like the podcast make sure to subscribe!

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Summary:

In this episode, we dive deep into the recent announcement by Amazon regarding the expansion of sponsored product placements to third-party websites. Discover the implications of this major update, its potential impact on sellers and advertisers, and how to navigate the changing Amazon ad landscape.

Description:

Hello and a joyful Friday to all! Welcome to episode 71 of the Amazon Ads Raw Daily podcast. Today, the 18th of August, we're pulling back the curtains on the exciting news from Amazon about their expansion of sponsored product placements to third-party sites. This update was teased seven months ago, and now, it's official.

The official proclamation highlights that websites and apps like Pinterest, BuzzFeed, and many more will soon feature Amazon-sponsored product ads. This venture aims to simplify the discovery and purchase of relevant products. Notably, the ads will be showcased on these platforms without the need for advertisers to take any extra steps. Amazon's algorithms will ensure that ads are presented when they believe a customer might be interested, all based on the context of the page and the already set campaign parameters.

Interestingly, our own data indicates that Amazon might have tested these waters as far back as December of the previous year. This suggests they've had time to refine this new approach and are ready to roll it out on a larger scale.

While this promises increased visibility for sellers, there are considerations to keep in mind. Control over placements might be minimal initially, and detailed reporting might not be immediately available. Plus, while this can potentially drive down Cost-Per-Click (CPC) with increased ad inventory, the competition dynamics might also change.

In today's episode, we'll ponder these facets, the possible long-term impacts, and share some predictions for the future. As always, your insights and feedback are invaluable, so do reach out and share your thoughts.

Thanks for listening and if you like the podcast make sure to subscribe!

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Episode #70 - "Amazon's Game-Changing Review Test: An Equal Playing Field for All?" 🌟🛍️🔍

Today's episode dives deep into Amazon's latest buzz - a review/rating test that's turning heads. From an altered appearance on the search engine result page to the potential implications for sellers, new launches, and seasoned products, we analyze it all.

Good morning, Amazon aficionados! Welcome to Thursday's episode of the Amazon Ads Raw Daily podcast, episode 70. Today, we uncover one of the most discussed topics in recent weeks - Amazon's review/rating test.

The chatter about this test has been immense. From LinkedIn to forums, everyone's offering their take. It's not just a small test limited to one region; reports show it's being seen in the US and Germany.

Here's the scoop:

Previously, product ratings showcased the average star rating with the number of stars filled in yellow, reflecting the product's overall rating. Now, in this new layout test, you'll only see one star, regardless of the product's average rating, acting more as an icon. Accompanying this star is the numerical rating - a clear shift from multiple stars to a single star and number.

Furthermore, Amazon has altered the way they showcase the total reviews on mobile. Instead of displaying the actual count, Amazon provides a percentage representation - for instance, 89% 4+ star ratings.

So, what's the potential impact of this change?

From a seller's perspective, Amazon seems to be leveling the playing field. Products with a history of accumulating vast numbers of reviews may no longer have an advantage over newer, innovative products. This could be Amazon's way of pushing innovation, competition, and ensuring that consumers benefit from the best products, not just the ones with the most reviews.

Additionally, this change might deter review manipulation and shift the focus towards genuine user experience. As we move forward, advertisers and sellers must adapt their strategies to this potentially new way of showcasing reviews and ratings.

Is this change permanent or just another test in Amazon's long line of experiments? Only time will tell.

Deutsche Zusammenfassung:

In der heutigen Folge tauchen wir tief in Amazons neuesten Test für Bewertungen/Bewertungsanzeige ein, der für viel Aufsehen sorgt. Von einem veränderten Aussehen auf der Suchmaschinenergebnisseite bis zu den möglichen Auswirkungen für Verkäufer, neue Produkteinführungen und etablierte Produkte analysieren wir alles. Entdecken Sie, wie Amazon den Markt verändert und was das für die Zukunft bedeutet.

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In today's episode, we delve deep into Amazon's latest Seller Central updates, including the beta feature that allows full AB testing for listing photos. We also discuss the enhanced Product Opportunity Explorer and its downloadable reports, shedding light on how sellers can harness these features for better results.

Hello everyone, and good morning! I hope you're all doing well. Today's episode of the Amazon Ads Raw podcast may not be daily, but it's packed with crucial updates for Amazon sellers. There's been a whirlwind of activities in my life, so the consistency has taken a hit, but I promise to get back on track soon. For now, let's dive into the key features that have caught my attention.

Starting off with a game-changer, Amazon has introduced a beta feature in Seller Central that allows for full A-B testing of listing photos. Previously, sellers could only test the main listing picture, A-plus content, bullet points, and titles. But now, this tool lets you test the primary listing image in conjunction with all other images. The possibilities are vast. You can switch around main and secondary images, determining which combinations yield the best results. However, note that this feature doesn't support videos just yet. I foresee this manual testing potentially giving way to more automated AI-driven processes in the future, much like Google's advertising tools.

The next big update comes from the Product Opportunity Explorer. This tool, designed to offer insights into search terms, average prices, search volume, and more, has now integrated a download feature. This allows sellers to download a comprehensive report that includes a slew of metrics: search volume over different periods, click share, search conversion rate, and the top three clicked products. It's an indispensable tool for those looking to fine-tune their campaigns and strategize their advertisements.

Remember, before diving into advertising with these keywords, ensure that your listings are indexed. Proper optimization can be the difference between a successful campaign and a missed opportunity.

That's it for today's episode! Thank you for tuning in. I'll be back soon with more insights and updates. In the meantime, make the most of these tools and continue to enhance your Amazon selling journey. Catch you in the next episode, and have a fantastic day!

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Today, we dive deeper into the Amazon Advanced Tool Center's latest updates, with a spotlight on bid adjustments for various search placements and the surprising introduction of Sponsored Display for non-Amazon advertisers. We explore these significant shifts and what they could mean for the future of Amazon advertising.

Good morning everyone! I'm Alex, and I'm thrilled to welcome you back to another episode of Amazon Ads Raw Daily. Fresh from my vacation, we're set to discuss some fascinating updates that have recently been unrolled in the Amazon ecosphere.

1. Bid Adjustments: The focal point for today's episode is Amazon's game-changing bid adjustments for 'Rest of Search' placement on sponsored products. Traditionally, advertisers could only adjust bids for 'Top of Search' and 'Product Detail Pages.' With the announcement last Friday, Amazon revealed the ability to modify the 'Rest of Search' bid too, allowing for adjustments on all three placements. However, Amazon quickly rolled back on this announcement, turning it from an active feature to a "preview" set for a September release. We explore why this is significant and discuss the complexities around bid adjustments, which currently only allow increases and not decreases.
2. Sponsored Display for Non-Sellers: An even bigger revelation from Amazon is the opening up of Sponsored Display for non-Amazon advertisers. This is a beta feature, and as of now, it's only accessible via the Amazon Ads API. This move suggests Amazon's ambitions to branch out, welcoming more advertisers into its fold and not limiting its advertising platform to just Amazon sellers. The growth rate of Amazon's advertising business is staggering, and this move might just be the tip of the iceberg. It's intriguing to note that these advertisers can also target specific locations, which can be a game-changer.
3. Other Updates: We'll touch upon other recent additions such as automatic video localization for sponsored brand video creators, the general availability of the Amazon marketing stream in all regions, and the phasing out of legacy bulk sheets.

Stay tuned as we unpack these updates, and share insights on the evolving landscape of Amazon advertising, potential shifts in strategies, and what this could mean for both Amazon and non-Amazon advertisers.

Cheers to another day of learning and exploration in the world of Amazon Ads! 🚀

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Hello everyone! I’m back from vacation and thrilled to be steering the Amazon Ads Raw Daily podcast once again. Today, we're focusing on the significant developments from the past weeks concerning Amazon, notably its Q2 2023 earnings. We’ll also offer a glimpse into tomorrow's episode which will delve into the recent changes in Amazon's API and advertising.

First and foremost, Amazon's Q2 2023 earnings are in the spotlight today. Despite already commanding a vast market share, the giant continues to show growth, particularly in North America. We analyze the numbers, shedding light on the incredible 5.7% margin in Q2 and the company's return to its pre-pandemic efficiency.

The growth in Amazon's advertising business is phenomenal, clocking in a 22% increase. With $10.6 billion in revenue, its growth rate surpasses platforms like Meta. We'll discuss the prospects of Amazon potentially outgrowing Meta in advertising revenue in the upcoming years.

AWS's growth might be slowing down, but it remains the dominant cloud business globally. However, with Azure from Microsoft and Google Cloud boasting impressive growth rates, competition is tightening.

Our discussion won't be complete without looking into Amazon's ambitious projects and the sectors it's hoping to penetrate. Be it health, media, telecommunications (Project Kuiper), or even the promising Indian e-commerce market, Amazon's strategies seem to be well poised for expansion.

However, challenges are part and parcel of growth. With platforms like TikTok venturing into e-commerce, and apps like Shein and Timo offering consumers direct access to manufacturers, Amazon might face stiff competition in the user discovery phase.

Tune in to gain comprehensive insights into the evolving world of Amazon, the potential shifts in market dynamics, and what these could mean for sellers and advertisers alike.

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Today, in the final episode before our summer vacation, we dissect Amazon's recent groundbreaking announcement: non-Amazon sellers can now advertise on Amazon. We delve into what this means for the advertising landscape, look into how it works, and speculate about its potential implications.

Hello and welcome everyone to the Wednesday edition of Amazon Ads Raw Daily, episode 66. Today, on the 26th of July, we have something exciting on the horizon as we discuss a major Amazon announcement before we go on our two-week summer vacation. Remember, we've prepared a few surprises for you during our break, so keep tuning into the podcast and our YouTube channel.

Our main focus today is an announcement from Amazon that, in my opinion, will significantly reshape the advertising ecosystem. It's entirely about Amazon Advertising - no detours into psychology or other topics. The groundbreaking news is that non-Amazon sellers can now advertise on Amazon.

When you delve into the Amazon Ads Advanced Tool Center, which I strongly recommend you bookmark or subscribe to if you work in the advertising ecosystem, you'll find the announcement on the homepage. The big banner headline reads "New sponsored display for advertisers that don't sell on Amazon beta - Advertise with sponsored display even if you don't sell on the Amazon store."

The announcement provides some more detail when you click on "Get Started." You'll need to sign up for Amazon Ads, obtain a valid client ID, an auth token, and a profile ID. It appears that the whole process is currently only possible via the API. Non-Amazon sellers can use location-based targeting for their sponsored display campaigns and direct users to an off-Amazon website landing page for their product or service.

This is just the beginning, and there's more to explore. I believe Amazon will initially utilize placements on their own advertising network, like IMDB and Twitch, to drive traffic to off-Amazon websites, rather than driving users away from Amazon itself.

This is an intriguing development, and I'm keen to see how it evolves and what kind of advertisers will come on board. It seems like a technically challenging process that requires skill, which may be a barrier for smaller non-Amazon advertisers initially. But over time, I expect a steady stream of new advertisers will tap into the potential of Amazon's massive customer base.

As we wrap up, I hope this episode has piqued your curiosity. Stay informed, stay healthy, and enjoy the coming weeks. We'll be back after our summer vacation with more insights and discussions. Have a fantastic Wednesday!

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Good morning everyone! Welcome to Tuesday's episode of the Amazon Ads Raw Daily podcast, episode 65. Today, we'll take a detour from our regular Amazon Ads focus to delve into the psychological effects of nudging and default bias, and how they relate to marketing. We'll also talk about the upcoming summer break, but don't worry - we've prepared a few surprises for you on the podcast and YouTube channel during our absence.

Firstly, we discuss the concept of nudging. Nudging is the practice of subtly influencing users' decisions without forcing them. These gentle prompts are often delivered through strategic context changes, which can encourage users to make certain decisions. We use Airbnb as a case study, exploring how the platform uses nudging to improve the user experience.

Secondly, we delve into the concept of default bias. This psychological principle posits that users tend to stick with an established behavior unless there's a compelling incentive to change. Amazon’s "Subscribe and Save" option is a prime example of leveraging default bias. The e-commerce giant sets this as the pre-selected option for certain products, subtly nudging users towards making recurring purchases.

Despite these being high-level concepts, they can still be useful to small sellers on platforms like Amazon. Think about how you can apply these principles to improve your listings, increase conversion rates, and enhance overall customer experience.

Whether you're interested in psychological effects on consumer behavior or want to learn about practical marketing strategies, today's episode will provide you with valuable insights.

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In today's episode, we take a break from the usual Amazon focus and look at the recent success of the Barbie movie. We examine the power of collaborations and how it contributed to the movie's success. Join us as we delve into the world of strategic collaborations, their impact, and how they could potentially be applied in the context of Amazon.

Welcome to Monday's episode of the Amazon Ads Raw Daily podcast, episode 64! Today, we'll step away from our regular Amazon-related discussions and dive into the recent blockbuster success of the Barbie movie. This discussion is not directly Amazon-related, but there are some relevant takeaways for Amazon sellers regarding the power of strategic collaborations.

Before we start, we have a small announcement. We're taking a summer vacation! Our vacation begins this Thursday, and we'll return on the 8th of August. During these two weeks, we will release only some special episodes and not the usual daily ones. We hope you'll enjoy these special episodes and are okay with a slightly less-packed daily podcast.

The Barbie movie, which debuted over the weekend, is already one of the top-selling movies of 2023, raking in a stunning $155 million domestically. This achievement not only signifies the biggest opening weekend of 2023 but also marks the largest ever for a female director. But how did the movie become so successful?

A significant factor contributing to the Barbie movie's success is its broad list of collaborations. The film worked with over 30 brands, creating a vast web of strategic partnerships that significantly expanded its marketing reach. Mattel, the owner of the Barbie brand, will likely benefit significantly from these collaborations, potentially earning more from licensing than from the actual products.

From makeup companies launching a Barbie line to inflatable pool floats featuring Barbie-themed designs, the breadth and creativity of these collaborations are truly astonishing. We'll dive into some of these partnerships, highlighting brands such as NYX, Funboy, and Spirit Halloween.

These collaborations not only benefit Barbie and Mattel but also provide an engaging opportunity for the collaborating brands. They reach new audiences and create a buzz around their products, all while tying themselves to a globally recognized brand and a blockbuster movie.

While this strategy may not be feasible for small Amazon sellers, it showcases the power of collaborations and marketing. As we dive into this, think about how you might apply these strategies in your own Amazon ventures.

Join us today for this exciting episode. Whether you're interested in understanding the success of the Barbie movie or want to learn about the power of collaborations, we've got you covered!

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In our latest episode, we discuss two significant updates to Amazon Ads API that affect Sponsored Brands and potentially your marketing strategies. We dive into what these changes mean, particularly the introduction of product collections for sponsored brand video ads. We also seek answers to a curious question regarding Amazon's unique way of announcing updates. Finally, we delve into a bit of psychology, exploring the anchoring bias and its implications for marketing and personal decisions.

Welcome to episode 63 of Amazon Ads Raw Daily, your daily podcast and YouTube show around Amazon Ads, Amazon in general, marketing, and technology. Today, we discuss some key updates to Amazon Ads API, and we put a spotlight on the often-ignored concept of 'anchoring bias' in marketing strategies and its potential impacts.

We'll unpack two significant API updates from Amazon that affect Sponsored Brands, one of which pertains to the introduction of product collections for sponsored brand video ads. We will also ponder a curious question: why does Amazon announce their updates later than their implementation? Are there any strategic reasons behind this?

Towards the end, we dive into the fascinating world of cognitive biases, particularly 'anchoring bias,' and how understanding it can give you an edge in your marketing strategies and personal decisions. We'll explore how anchoring bias affects our perception of price and value, and how it can be leveraged in various contexts, like negotiations and pricing strategies.

Join us as we dig deep into these topics, equipping you with knowledge that can potentially enhance your Amazon marketing strategy and personal decision-making skills. Thank you for tuning in, and we hope to see you again on Monday. Have a great weekend!

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In today's episode, we dive into the new changes to Amazon Ads and the campaign budget rules. We discuss how the updated rules now allow budget rules to stack and add up, potentially increasing the spend significantly. We'll also talk about some potential drawbacks of the current setup, including its limitations in terms of decreasing budgets and scaling rules across campaigns. Join us to stay informed about this important change and understand how it could impact your Amazon strategy.

Welcome to Thursday's episode of the Amazon Ads Raw Daily podcast, episode 62! Today we focus on the recent update to Amazon Ads campaign budget rules. We'll delve into the implications of this change and discuss some potential drawbacks that you should be aware of.

The recent update to Amazon Ads now allows budget rules to stack and add up. This change implies that if you have more than one budget rule on a campaign, all active budget rules will add up, which contrasts the old rule where only the rule with the highest budget increase applied.

This new structure allows for multiple budget rules to work in tandem, increasing your budget significantly based on different criteria. For instance, you can have a performance-based rule that increases the budget based on performance metrics like low ACoS, and you can also set up a rule for specific dates where you expect higher traffic, like Prime Day.

While this new setup can enable more flexible and dynamic budgeting, there are some potential issues to keep in mind. As it stands, budget rules only allow for an increase in budget and do not facilitate budget decrease. This limitation could lead to overexpenditure if not managed correctly. Furthermore, scaling budget rules across campaigns is currently a manual and time-consuming process that could benefit from improvements like copy-paste functionality or a centralized rules management system.

In today's episode, we break down these details, offering practical insights and examples, and sharing our perspective on the pros and cons of this update. Whether you're curious about the new budget rules or are looking for tips on how to manage your Amazon Ads campaign budgets effectively, we've got you covered!

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In today's episode, we explore updates from the Amazon Ads API and discuss some psychological effects like confirmation bias, priming, and cognitive load. We also delve into how these effects can impact your Amazon strategy. Join us for a comprehensive view of both technical updates and the psychology behind successful marketing tactics.

Welcome to Wednesday's episode of the Amazon Ads Raw Daily podcast, episode 61! Today we will unpack updates from the Amazon Ads API and discuss some psychological effects—confirmation bias, priming, and cognitive load—that can have significant impacts on your Amazon strategy.

1. First off, we have updates from the Amazon Ads API. The omnichannel metric fee has now been launched for US consumer package good advertisers. The omnichannel metric allows advertisers to measure on and off Amazon effectiveness and observe holistic shopping activities across various retail outlets. This metric now has a fee, which is 4% of the media spent and will be applied to the supply cost in Amazon DSP for impressions where the omnichannel metric is enabled.
2. The second update involves bulk sheets, which are now available in Chinese and Japanese language. Advertisers who have selected either of these languages in their profile can now download a bulk sheet file in the selected language, making the process easier for people located in Japan or China.
3. With the technical updates out of the way, let's shift our focus to some psychological effects and how they relate to your Amazon strategies and tactics.
4. Confirmation bias is the tendency to search for, interpret, prefer, and recall information in a way that confirms our personal beliefs. This bias can significantly influence our approach to testing on Amazon, so it's crucial to be aware of it when formulating hypotheses and analyzing results.
5. Next, we discuss priming, a process where subtle visual or verbal suggestions help users recall specific information and influence how they respond. Priming in marketing can be a powerful tool to guide user perception and response, creating a more profound connection between the user and the brand message.
6. Finally, we delve into the concept of cognitive load, the total amount of mental effort required to complete a task. High cognitive load can overwhelm users, hindering their decision-making process. It's important to present information in an easily digestible way to ensure a positive user experience and facilitate conversions.

Join us today for this insightful episode. Whether you're interested in understanding Amazon API updates or want to delve into the psychology behind successful Amazon strategies, we've got you covered!

Thanks for listening and if you like the podcast make sure to subscribe!

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Thanks for listening and if you like the podcast make sure to subscribe!

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In this episode, we dig into the new beta functionality, tailored brand promotions, and explore its potential implications on Amazon ads. We also anticipate future marketing strategies using this tool and tease our upcoming discussion about psychological marketing effects. Tune in to catch up on these exciting updates!

Hello and good morning! A very happy Monday to all of you and welcome to the 59th episode of the Amazon Ads Raw Daily podcast! We hope you had a great weekend and are ready to dive into some fascinating Amazon updates, no matter where you're listening from in the world.

Today, we're discussing a new beta functionality known as "Tailored Brand Promotions." This exciting new feature is currently only available in the US, and we've been testing it to understand its potential impacts on Amazon Ads.

So, what exactly are tailored brand promotions? In a nutshell, they allow you to create promotions offering discounts ranging from 10% to 50% for specific audiences. These audiences are familiar to those who have used the customer engagement tool, as they are quite similar. They include your brand followers, repeat customers, high spend customers, and recent customers.

But that's not all! There are two new audiences that Tailored Brand Promotions introduces - "Brand Card Abandoners 90 Days" and "Potential New Customers." This gives marketers a unique opportunity to reach out to customers who have interacted with their brand but haven't made a purchase yet.

We also discuss how these features will influence promotional strategies on Amazon. With all the available options for promotions, it's important to consider each one carefully to ensure you're still generating a profit while increasing conversions and attracting more customers.

Beyond just the Tailored Brand Promotions, we also speculate about the future of marketing on Amazon. With the evolution of these tools, we can potentially tap into deeper aspects of the customer journey, allowing for better engagement and conversion strategies.

Join us for today's episode as we dive into the details of these new features and the potential changes they bring to Amazon Ads. Plus, a heads up for our next episode - if there are no major updates or features, we'll be focusing on some intriguing psychological marketing effects, including confirmation bias, priming, and cognitive load. These effects are vital for us marketers to understand and can help enhance our strategies significantly.

Thank you for joining us today. Enjoy your Monday, and we look forward to continuing the conversation tomorrow. Bye for now!

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In today's episode, we take a look at the record-breaking Amazon Prime Day 2023 and discuss Amazon's new cloud gaming service, Luna. We also touch on strategies for Amazon Ads optimization post-Prime Day. Stay tuned for an exciting exploration of Amazon's latest ventures!

Hello and good morning, everyone. Welcome to the 57th episode of the Amazon Ads Raw Daily podcast! Today, we're dissecting the conclusion of Prime Week 2023, exploring Amazon's new cloud gaming service, Luna, and diving into strategies for Amazon Ads optimization post-Prime Day.

• According to the Amazon Press Center, Prime Day 2023 saw the most massive sales day ever on Amazon, with more than 375 million items purchased worldwide and customers saving over $2.5 billion. However, the specifics regarding Amazon's total revenue remain a mystery. But, an estimation based on an average selling price of $20 per item suggests total revenue could be as high as $7 billion.
• In the press release, Amazon also highlighted the increase in orders and revenue for merchants participating in Prime Day activities, with a 10x increase in daily buy-with-Prime orders and an 8x increase in daily revenue during the Prime Day event period versus the month before announcing Prime Day.
• In our next segment, we delve into the world of cloud gaming with Amazon Luna. Luna offers a unique gaming experience directly from the cloud and includes a selection of games included with Amazon Prime. We dissect Luna's current offerings, compare it with other services like Google Stadia, and speculate about its future in the rapidly evolving gaming industry.
• Finally, we'll be discussing strategies for Amazon Ads optimization in the aftermath of Prime Day. As the excitement of Prime Day subsides, it's essential to review and tweak your ad campaigns to maintain momentum.

Join us today for this insightful episode. Whether you're interested in the results of Prime Day, intrigued by the potential of cloud gaming, or looking to optimize your Amazon Ads, we've got you covered!

Thanks for listening and if you like the podcast make sure to subscribe!

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Today, we're wrapping up the Amazon Prime Day 2023 with record-breaking results. The US saw a 114% increase in sales compared to the last 30-day average. We will also look at the power of the red "Prime Day" badges on deal items and a quick reminder about the value of progress over mere busyness.

Good morning, everyone, and welcome to the 57th episode of the Amazon Ads Raw Daily podcast! I'm Alex, your host, and today we're quickly wrapping up the record-breaking Amazon Prime Day 2023.

As the day is closing on the West Coast, Pacific time in the US, we can already see a clear indication of how both Prime Days went. According to Jeffrey Cohn from Amazon Ads, many US agencies reported extremely strong sales numbers, with some accounts seeing an 8x increase in sales. The US saw a 114% increase in sales compared to the last 30-day average, a figure that encompasses all items, not just those on a deal.

Interestingly, even brands without deals are reporting solid growth this year. In the past, such brands would usually see an increase of one to two weeks' worth of sales on Prime Day. This year, however, it seems like the growth was even more substantial.

Internationally, the trend was similar. Italy reported an 82% surge in sales, while Germany witnessed a 70% increase. As a whole, it appears Prime Day 2023 was a resounding success!

We also discuss an important point brought up about the power of Prime Day deal badges. Brands smart enough to opt-in for Prime-exclusive deals enjoyed the benefits of the red "Prime Day" badges on search result pages, which helped them stand out to customers shopping during these days. A lesson to be learned for next year: Opt for the red badge, not the green one.

Finally, we conclude today's episode by reiterating the importance of progress. Amid the busyness of these past two days, let's not forget our long-term goals and the progress we need to make toward them.

That's it for our quickest episode yet. Thanks for tuning in, and we'll be back tomorrow for a deeper dive into the psychology behind Prime Day and other insights. See you then!

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Today, we're deep into the second day of Prime Day 2023, and initial reports suggest it might be the biggest Prime Day ever. We also examine violations found in sponsored brand video custom images and emphasize the importance of making real progress instead of merely keeping busy.

Welcome to the 56th episode of the Amazon Ads Raw Daily podcast, everyone! It's Alex, your host, and it's Prime Day! We're midway through the celebrations on Wednesday, July 12th. As we dive into today's episode, we're going to address the buzz around this year's Prime Day and the expected results, some irregularities spotted in sponsored brand video custom images, and the essential distinction between mere activity and actual progress.

• According to John T. Shearer, CEO and founder of Momentum Commerce, this year's Prime Day might be the largest ever, with more deals, deeper discounts, and double-digit year-over-year sales growth. An insightful observation from Laura Meyer of Envision Horizons suggests that Prime Day seems to grow each year, reaffirming John's claims. As we wait for the final results, let's savor the excitement of Prime Day!
• Next, we discuss sponsored brand video custom images. It's unfortunate to see that some users are violating Amazon's terms of service, adding inappropriate elements like text and buttons to their images. Despite these violations, the ads are somehow passing through the checks due to clever tricks employed by the violators, something we've noticed this Prime Day.
• And finally, we address a fundamental issue - the difference between motion and progress. Martin Habeck from Meta has this inspirational quote framed in his office: "Don't mistake motion for progress." Many people celebrate the act of being busy but do not necessarily make any real progress. This saying perfectly complements the idea of focusing on the tasks that truly lead to progress, the 'should-do' tasks we discussed yesterday.

That's it for today. Enjoy the second day of Prime Day 2023 and make sure you're focused on tasks that yield progress. Thanks for tuning in, and we'll be back tomorrow.

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On this episode, we commemorate the first day of Prime Day 2023 and cover a variety of fascinating subjects. We discuss an innovative building in Las Vegas, learn a new task prioritization framework from Jerry W. Keller, and share updates on Amazon Posts.

Good morning and welcome everyone to the 55th episode of the Amazon Ads Raw Daily podcast! It's Tuesday, July 11th, Prime Day 2023, and we're ready to celebrate and learn. For those of you tuning in on any podcast platform, make sure to check out our YouTube video to see the fantastic deal-themed background image for today's recording. Let's get started!

• First, on the docket, we marvel at an architectural marvel recently unveiled in Las Vegas - the MSG Sphere. This technologically advanced building looks like a giant ball, covered entirely in LED displays. It's a striking marriage of technology and marketing. You can use the outer surface to project anything from the Earth's surface to a giant basketball, making it an incredible attraction for photos, videos, and, of course, advertisements. It's fascinating to witness how innovation continues to shape the marketing and entertainment industries.
• Moving on, we delve into a straightforward, yet powerful, prioritization framework by Jerry W. Keller, the author of 'The One Thing'. The concept entails differentiating the things you could do from those you should do. With your to-do list in hand, eliminate the 'could-do' tasks, leaving only the 'should-do' tasks - forming your success list. This strategy ensures that your focus remains fixed on high-priority tasks, increasing your efficiency.
• Finally, we share an update on Amazon Posts. If you're not familiar, Amazon Posts allow brands or sellers to create social-media-like posts with an image and caption linked to one or multiple ASINs. The posts can then be published to your brand feed or product detail pages. Previously, a storefront was required to use posts, but according to Joshua Rave, this requirement has now been lifted, allowing even those without a storefront to utilize this feature.

That's a wrap for today's episode. Enjoy Prime Day 2023, everyone! As always, we encourage you to stay curious, continue learning, and regularly explore new features and functionalities. Thanks for tuning in, and see you tomorrow.

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Episode #53 - "Threads: Meta's Twitter Rival App Strikes Gold & Power of Social Proof 💡💼"

In this episode, we discuss the booming launch of Meta's new app, Threads, a rival to Twitter, which secured 55 million users in a day. We touch upon the tensions between Twitter and its users under Elon Musk's leadership and discuss the role of 'social proof' as a powerful psychological trigger for the adoption of Threads.

Hello, everyone, and welcome back to Amazon Ads Raw Daily podcast, where we discuss everything from Amazon PPC, advertising, marketing, technology, and more. Today we'll be focusing on Meta's new app launch and its impressive user uptake, as well as exploring some psychological aspects behind this success. So let's get started!

• The topic of the day is Meta's new app, Threads, that was launched recently as a competitor to Twitter. In just a day, the app garnered an astounding 55 million users. This surge in uptake might be attributed to the ongoing issues at Twitter under Elon Musk's leadership. Twitter recently introduced paid blue checkmark subscriptions and a tweet limit per day, moves that have not been popular with power users. As a result, alternative platforms like Mastodon have seen an increase in popularity, and now Meta has thrown its hat in the ring with Threads.
• However, Threads isn't available globally yet due to data protection policies, notably excluding EU users. It is currently only available in the US and adjacent countries. This mirrors a similar restriction with Google's chatbot, BART, which is also not accessible in Europe. Despite this limitation, Threads' user count is noteworthy, given that Instagram users can easily switch to Threads by importing their profiles and followers.
• This brings us to an interesting psychological aspect in marketing - the power of 'social proof'. This concept explains that users often adapt their behavior based on what others do, especially in ambiguous situations. In other words, if a large number of people are doing something, others are more likely to perceive it as the correct action. We see this on platforms like Amazon, where a high number of positive reviews indicates a product's quality and persuades other users to purchase it. Similarly, the high user count for Threads acts as a significant social proof, encouraging other users to download and use the app.

However, it's not all smooth sailing for Threads. Twitter has already initiated a lawsuit against Threads, accusing them of stealing ideas. It'll be interesting to see how this tech rivalry unfolds in the coming months.

That's all for today's episode. As we step into the weekend, let's keep an eye out for how these tech giants battle it out in the social media landscape. Have a great weekend, and don't forget to tune in on Monday for our episode covering Prime Day actions. Thank you for listening, and goodbye!

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With Amazon Prime Day just around the corner, we discuss Amazon's tech issues with handling deals and a new Amazon Prime feature - invite-only deals, offering unique psychological triggers to prompt customer purchases. We also touch upon Amazon's recent push into certifications in advertising learning platforms.

Hello, everyone, and welcome to another episode of the Amazon Ads Raw Daily podcast! Today, we're diving into Amazon's preparations for Prime Day and some exciting new developments. So, tune in, brace yourself, and let's get started!

• Today's first topic is a critical issue Amazon is currently experiencing with deal handling due to its legacy technology systems. Amazon's internal system seems to be overloaded with ASINs, causing crashes and producing errors. Although we believe this will be resolved by Prime Day, it reflects the stress the system is under and the potential for more glitches in the future. This issue ties into the reporting problems we discussed a few weeks ago, reinforcing the need for vigilance during Prime Day.
• Next, we move away from Prime Day to discuss Amazon's expansion into advertising learning platforms. Amazon recently introduced the Amazon Marketing Cloud certification, and now, they've announced two new certifications. The first one, Advanced Campaign Optimization certification, focuses on achieving short and long-term advertising goals using sponsored ads and Amazon DSP. The second, Advanced Retail certification, targets experienced practitioners with knowledge of managing online retail operations and advertising campaigns on Amazon.
• Our main focus today, however, is Amazon's new Prime Day feature - invite-only deals. These exclusive deals available only to invited Prime members create a unique scarcity effect, triggering customers to make purchases. Amazon has cleverly designed this feature to tap into the psychological aspect of scarcity, with limited quantities and Prime-exclusive access.
• We delve into the psychological aspects of scarcity, which suggests that people value things more when they are in limited supply. The exclusive deals give a sense of uniqueness to customers, pushing them to buy. However, a word of caution - creating artificial scarcity could lead to reactance, another psychological effect, negatively impacting your brand.

So, while you prepare for Prime Day, consider how you can tap into these psychological triggers to promote your products.

That's it for today's episode. Thank you for joining us, and make sure to tune in tomorrow for more Prime Day insights. Have a great day!

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As the anticipated Amazon Prime Day approaches, we delve into the new feature on the Amazon mobile app that notifies customers about upcoming deals, and discuss the significance of unit velocity in your Amazon selling strategy. With an innovative approach to advertising and effective utilization of deals, Amazon sellers can significantly boost their sales and rankings.

Hello, everyone! Welcome to the 51st episode of the Amazon Ads Raw Daily podcast, where we are gearing up for the eagerly awaited Amazon Prime Day, slated for 11th and 12th July.

We kick off this episode by reflecting on an interesting feature we spotted on the Amazon mobile app in the US - an "Upcoming Deal" badge. This red badge not only highlights the product on the search results page, but it also has an accompanying blue "Notify Me" button. This feature allows customers to get alerts about when their preferred products go on sale, enabling them to pile up deals even before Prime Day.

However, this comes with its own set of challenges. While this feature might drive more views, it may adversely affect the conversion rate since customers may delay purchases until the deal day, thus impacting the advertising efficiency. So, it's essential to factor in these elements while analyzing your advertising efficiency.

This episode also delves into the significance of unit velocity - the pace at which your products sell. Prime Day, or any major sale day on Amazon, offers a unique opportunity to drastically increase your unit velocity. Contrary to the advice of some who suggest relaxing on Prime Day, we advocate for a more proactive approach.

Why? Because selling more units improves your bestseller rank, optimizes your supply chain, makes inventory management easier, and can even reduce your costs per unit both in terms of purchasing and shipping. All these advantages demonstrate that e-commerce is essentially a unit game.

So, if your logistics and finances allow, we recommend you leverage the opportunity Prime Day presents. This could be done through lightning deals or boosted advertising efforts, ensuring that your products enjoy a rush of sales, enhancing their visibility, and potentially improving their organic ranks.

Thank you for joining us for another informative episode. Make sure to tune in tomorrow for more insightful discussions about the world of Amazon. Goodbye for now, and have a great day!

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In our special 50th episode, we delve into the fascinating world of psychology, exploring two psychological effects - Hick's Law and the Decoy Effect - and how they can be used to enhance your Amazon marketing strategy. Understanding the mental processes of consumers can aid in creating better products and offers on Amazon.

Hello, listeners! We're celebrating a milestone today - it's Episode 50 of our Amazon Ads Raw Daily podcast. In honor of this, we're taking a detour into the realm of psychology to examine how we can utilize psychological effects in Amazon marketing.

In this episode, we introduce two potent psychological phenomena - Hick's Law and the Decoy Effect - and discuss their practical implications for Amazon sellers.

Hick's Law: This principle suggests that decision-making time increases with the number of options presented. This effect is highly relevant to Amazon, where customers are often overwhelmed with choices. Amazon tries to mitigate this through various strategies such as social proof, reviews, badges, and deal tags. Sellers must also be cognizant of this law when presenting product variations, as too many options can paralyze a customer's decision-making process.

The Decoy Effect: This psychological tactic involves the introduction of a third, less attractive option (the "decoy") to influence the customer's perception of the original two choices. A well-known case study involving The Economist magazine's subscription plan showcases the power of the Decoy Effect. For Amazon sellers, this might mean creating product bundles that appear significantly more valuable than a single item, prompting customers to opt for the more profitable option.

In this episode, we don't just explain these psychological effects; we also delve into how you can practically apply these concepts to your Amazon business. From the structuring of your product listings to how you present your pricing and variations, these principles can make a significant difference in your customers' purchasing decisions.

Thank you for joining us on this psychological journey, and for being part of our first 50 episodes. We'll continue to bring you insightful discussions on all things Amazon. See you tomorrow, and have a wonderful day!

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Episode #49 - "Updates on Amazon's Small and Light Program and New Amazon Ads API Features 🛍️📦"

In this episode, we discuss the recent changes to Amazon's Small and Light program, the new Fulfillment By Amazon (FBA) fees, and updates to the Amazon Ads API. We cover how these changes affect sellers, particularly those selling smaller goods, and discuss potential implications for advertising and marketing strategies on Amazon.

Happy Friday, listeners! In Episode 49 of our Amazon Ads Raw Daily podcast, we unpack the updates on Amazon's Small and Light program, the FBA program, and their fees. Along with that, we also delve into the latest news from the Amazon Ads API.

The Small and Light Program: The program is undergoing significant changes, effectively reducing the average Amazon FBA rates by approximately $0.77 per item compared to the current rates. However, for products enrolled in the Small and Light program and priced below $10, the new changes mean an increase in fees by roughly 30 cents per item. The silver lining is that these products will now benefit from faster FBA fulfillment speeds. For sellers with products under $10 not enrolled in the Small & Light program, this change will lead to reduced costs and faster delivery speeds.

Implications for Sellers: Sellers of smaller goods previously suitable for the Small and Light program should examine the new fee structure. Depending on your product pricing and enrollment in the Small & Light program, you might need to adjust your strategies or enjoy reduced costs. These changes could potentially free up funds for advertising or margin improvement.

Amazon Ads API Updates: Amazon has made three major updates. Firstly, for Amazon DSP, new endpoints have been added, allowing advertisers to manage Amazon DSP programmatic deals directly through the API. Secondly, the Amazon Marketing Stream API (hourly data model) now includes new sponsored ad campaign datasets for sponsored products, brands, and display campaigns. This update enables near real-time notifications on campaign data changes such as campaign pauses, budget changes, or bid updates. Lastly, the API now supports the creation of Sponsored Brand Video campaigns, saving advertisers considerable time when scaling these types of campaigns.

We hope this episode has provided you with insights into these recent changes and how they might affect your advertising and selling strategies on Amazon. Enjoy your Friday and have a fantastic weekend. See you on Monday!

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Summary: In this episode, we explore the Cross-Channel Planner Beta, a tool available for those with an active DSP account on Amazon. We discuss its features, how to navigate through it, and the possible benefits of using this tool for audience insights, targeting, and budget planning.

Welcome to Episode 48 of our Amazon Ads Raw Daily podcast, recorded this Thursday, the 29th of June. Today, we take a deep dive into the Cross-Channel Planner Beta tool available for those with an active Amazon DSP account.

Understanding the Cross-Channel Planner Beta: The Planner, still in its Beta phase, is available through the ad console. It's nested under the 'insights and planning' menu point alongside brand metrics, brand impression share, audience insight, and other DSP-related offerings.

• Creating a Plan: We walk through the process of creating a plan using the tool, starting with selecting the DSP advertiser, defining a population for the shopping funnel opportunity, and setting specific audiences for different awareness stages. Currently, the tool supports only the US market.
• Insights and Planning: After setting the plan, the tool calculates a cross-channel plan, providing an insight into the audience interaction within the selected categories, products, or audiences over the past 12 months. This offers a valuable retrospective view of audience behavior and reach.
• Additional Features: The Planner Beta tool allows for demographic analysis, category insights, lifestyle events tracking, budget planning, and reach forecasting. We discuss these features in-depth and their potential utility for advertisers.
• Suggestions for Improvement: While the tool provides excellent insights into reach and budget, we feel the inclusion of metrics like expected sales or units based on specific conversion rates could add significant value to the planning process.
• 
  

This episode offers a detailed walkthrough of the Cross-Channel Planner Beta, making it easier for you to understand its potential. Remember, tools like these are stepping stones in your advertising journey. Use them to enhance your understanding, refine your strategies, and boost your advertising performance. Have a wonderful Thursday, and see you tomorrow!

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In this episode, we dissect the concept of "what works" in Amazon advertising and performance marketing. We delve into the importance of understanding the broader context when evaluating advertising strategies and the value of testing these strategies in various contexts. We also stress the importance of looking beyond advertising metrics to comprehend the overall impact on business.

Welcome to Episode 47 of our Amazon Ads Raw Daily podcast, recorded this Wednesday. Today, we delve deep into the conundrum of "what works" when it comes to Amazon advertising and performance marketing.

Evaluating Advertising Strategies: We start the conversation with a discussion around the complexity of defining "what works" in advertising, especially on Amazon. With my experience in performance marketing over the past decade, I highlight the lack of one-size-fits-all rules. The effectiveness of any strategy is contingent on multiple factors, such as product type, seasonality, and many others, making it challenging to prescribe universally applicable recommendations.

The Importance of Testing: We emphasize the necessity of testing practices in your unique context, adapting them to your product setup, and examining the results they yield for you. No piece of advice should be accepted wholesale, but it should instead be tested and validated within your individual business context.

Looking Beyond Advertising Metrics: In the discussion, I touch upon a common pitfall where agencies and advertisers focus too narrowly on advertising numbers, losing sight of the larger picture. It is critical not just to analyze advertising metrics but also to understand their influence on total revenue, profitability, unit velocity, bestseller rank, and organic ranks.

This episode stresses the need for proper testing, structured processes, and comprehensive analysis to successfully implement advertising strategies. And remember, don't follow others' opinions blindly, including mine. Instead, listen, think critically, form your own judgments, and continually learn.

Thanks for listening and if you like the podcast make sure to subscribe!

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Thanks for listening and if you like the podcast make sure to subscribe!

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In this episode, we cover the latest updates from Amazon's Sponsored Ads daily budget policy, discuss changes to the API versions for advertising, and highlight recent issues with Amazon's reporting systems. We also explore new features on the Amazon SERP, including UI/UX changes and new badges for sponsored brands and product listings.

Welcome to Episode 42 of our Amazon Ads Raw Daily podcast, recorded this sunny Wednesday, June 21. In today's episode, we have numerous exciting updates, primarily related to Amazon's Sponsored Ads daily budget policy, API changes, and recent reporting issues, plus some new badges and features appearing on the SERP.

• Amazon's Daily Budget Policy: We start with an examination of Amazon's recent policy change concerning daily budget expenditure. The new update allows campaigns to consume up to 100% more of your daily set budget, a significant shift from the previous 25%. We discuss the implications of this for advertisers working with constrained or controlled budgets.
• API Updates: Next, we look at the changes to the API versions for advertising. As of May 22, any campaigns created using version 3 of the sponsor brand post endpoint are stored as multi ad groups, aligning with the functionality of version 4 campaigns.
• Reporting Issues: We discuss recent issues with Amazon's reporting engines, which have led to inaccuracies in metrics and visualizations in the ad console.
• New SERP Features: We delve into new updates on the search engine results page (SERP), including changes to suggested bids, and the introduction of badges like "Highly Rated Brand", "Overall Pick", and "Popular Brand Pick" for advertised brands and product listings.

These updates may significantly influence how you manage your Amazon advertising campaigns, so don't miss out on this episode! Thank you for joining us, and have a fantastic Wednesday!

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In this episode, we discuss Amazon's advertising expansion and its recent event, 'Amazon Port', in Cannes, France. We also explore the intensifying AI race with significant moves from ByteDance and Meta, plus a ground-breaking shopping AI tool from Google.

The Links:

https://about.fb.com/news/2023/06/introducing-voicebox-ai-for-speech-generation/

https://blog.google/products/shopping/ai-virtual-try-on-google-shopping/

Welcome to Episode 41 of our Amazon Ads Raw Daily podcast, recorded on a sunny Tuesday, June 20. We have a lot to unpack today, from Amazon's marketing event in Cannes to major AI-related developments and Google's newest AI shopping tool.

• Amazon's B2B Marketing: We delve into Amazon's advertising push and its attempt to solidify relationships with sellers, advertisers, agencies, and tool providers. Their marketing event, Amazon Port, underlines this effort. The shift mirrors Google's long-established practice of fostering relationships through B2B events and educational projects.
• Amazon's Ad Spend: We examine Amazon's enormous advertising and promotional spending—over 20 billion US dollars in the past year—potentially positioning them as one of the world's largest advertisers.
• ByteDance & AI: ByteDance, TikTok's parent company, has made a significant investment in AI, purchasing NVIDIA GPUs worth a billion US dollars. We discuss the implications of this move on the ongoing AI race.
• Meta's Voicebox: Meta is also playing a strong game in the AI field. Their latest product, Voicebox, an AI tool for speech generation, promises to be a game-changer. It opens the door to fascinating applications, including text-to-speech transformation and audio file modification.
• Google's Shopping AI Tool: Lastly, we examine Google's newly introduced AI shopping tool, which allows consumers to 'virtually try-on' clothes. By generating the product on different models of various sizes and skin tones, it offers a personalized shopping experience that could reduce returns and increase conversion rates.

Tune in to delve deeper into these developments and their potential impact on the marketing and e-commerce landscapes. Thank you for joining us, and have a wonderful Tuesday!

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Here's what you can expect:

• Amazon Ads Reporting Delays: Amazon has recently reported delays in their sponsored ads reporting from June 1st to June 6th, and now another delay from June 14th to June 15th. This non-specificity implies the delay could be affecting all campaign types. We discuss the potential problems that these delays might cause, such as incorrect ACOS, TACOS, and profitability reporting, which could lead businesses to base decisions on inaccurate data.
• The Bankruptcy of Instant Pot: In a surprising turn of events, Instant Pot, a brand that has been prominent on Amazon and in the home appliances industry for years, has filed for chapter 11 bankruptcy. We discuss the company's history, their wide range of highly-rated products, and speculate on the potential reasons for their downfall. We also touch on the wider implications for the home appliances sector.
• 
  

As always, we look forward to your feedback, questions, and suggestions. Don't hesitate to get in touch via LinkedIn or at amazonadsraw@gmail.com. Enjoy the episode and have a fantastic week!

Thanks for listening and if you like the podcast make sure to subscribe!

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Summary: In this episode, we delve into the revamped Amazon Ads Advanced Tool Center, exploring its new features and how these enhancements facilitate API and bulk operations. We also discuss the availability of vendor test accounts for Belgium. Furthermore, we spotlight the emergence of Mistral, a promising new AI company based in Paris, aiming to fill the gap in Europe's AI landscape. Join us to get a fresh perspective on these developments!

Description: Welcome to Episode 39 of Amazon Ads Raw Daily with your host, Alexander. We're thrilled to share updates on Amazon Ads and introduce you to an exciting new AI venture. Here's what you'll find in this episode:

• Amazon Ads Advanced Tool Center Update: The Amazon Ads Advanced Tool Center has undergone a revamp. It now boasts a more intuitive design and offers a mobile-responsive interface. The center is divided into three categories: developer guides, API reference, and Amazon NoCodeTools (for bulk operations). We provide an overview of these enhancements and their implications for your operations.
• Vendor Test Accounts for Belgium: We also announce the availability of vendor test accounts for Belgium, a valuable resource for those looking to test out operations even if they're not actively selling in Belgium.
• Introduction to Mistral: Shifting gears, we introduce you to Mistral, a Paris-based AI startup that aims to provide European users with a high-quality AI alternative to major American companies. With a pre-seed funding of 100 million euros and a strong team of AI experts, Mistral promises to disrupt the AI landscape.
• AI Landscape & Future Prospects: We delve into the ongoing AI boom, touching on the stock market performance of prominent AI companies and the role of AI in tech growth. We discuss the challenges European users face due to data protection laws and the importance of having locally developed AI tools.

As always, we welcome your feedback, questions, and suggestions. Feel free to reach out via LinkedIn or email at amazonadsraw@gmail.com. Enjoy the episode and have a great weekend!

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Welcome to Episode #38 of Amazon Ads Raw Daily, where we continue our discussion on Amazon Creator Connection. Located in the brand content section of the advertising console, this tool provides a streamlined process for brands to set up their affiliate influencer campaigns.

What's inside:

• Amazon Creator Connection - A Closer Look: This episode provides a comprehensive guide on using the Amazon Creator Connection tool, from initial setup to tracking the status of your campaigns.
• Setting Up a Campaign: We discuss in detail how to create a campaign request - choosing a name, setting the objectives, deciding on products to be promoted, crafting messages for the creators, and setting the start and end dates.
• Creator's Interests: Discover how to add interests based on your product and categories from a list of 6,169 different options to make your campaign more focused and impactful.
• Budgeting and Commission: We touch upon the importance of setting a campaign budget and deciding a commission rate.
• Creator Connection Overview Page: Understand how to use the two tabs present in the overview page – one for tracking all your requests and another to browse through a list of creators.
• Connecting with Creators: Learn how to review creators' profiles, their interests, the products they have previously promoted, and how to reach out to them based on these insights.
• Limitations of the Program: Despite its advantages, the Creator Connection tool does have a few limitations. We discuss these in detail, such as the lack of product sample ordering, the limit of one campaign per brand, and a maximum of 200 creators per campaign.

Whether you are a veteran of influencer campaigns or a newcomer, the Amazon Creator Connection tool can be a valuable resource in your marketing arsenal. Join us to understand how you can leverage this tool to the fullest.

Thank you for listening, and have a fantastic Thursday!

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In this episode, we delve into the recent controversy over Reddit's API usage fees and how it's impacting the platform's community. We also introduce you to a new Beta feature by Amazon, Creator Connections, that links brands directly with Amazon's affiliate program.

In the 37th episode of Amazon Ads Raw Daily, your host, Alexander Sweet, takes you through the latest developments in the world of technology and marketing. We start with an in-depth analysis of the recent Reddit controversy and move on to explore an intriguing new Amazon Beta feature - Creator Connections.

Here's what we cover:

• Reddit's API Usage Fee Controversy: We discuss the ongoing backlash against Reddit's decision to charge for API usage. This has led to resistance within the Reddit community, with some of the largest subreddits threatening to 'go black' or private. We examine the potential implications of this move on Reddit's user base and its stock market performance.
• Introducing Creator Connections: We present a brief overview of a new Beta feature by Amazon, called Creator Connections. This feature, part of Amazon's affiliate program, aims to directly connect brands with influencers. We hint at the potential impact of this feature on the influencer marketing landscape but keep the in-depth discussion for our next episode.
• Whether you're an Amazon Ads professional or an enthusiast of e-commerce and technology, this episode is packed with insights to keep you up-to-date with the latest developments. Listen in to understand these fascinating topics and how they might impact your Amazon advertising strategy.

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In this episode, we explore interesting updates and insights within the Amazon advertising landscape, from hidden bid modifiers in Sponsored Brand video campaigns to new features in Amazon Attribution. We also discuss intriguing trends in Amazon Ads and take a look at Amazon's AI-generated customer reviews.

In the 35th episode of Amazon Ads Raw Daily, we dive into a plethora of updates and discoveries within the Amazon ecosphere. Our host, Alexander Swade, presents a variety of topics, from the intricacies of bid placement in Sponsored Brand video campaigns to new category filters in Sponsored Brand Ads, and much more.

Here's what we cover:

1. Understanding Amazon's Hidden Bid Modifier: We discuss an interesting finding by Daniel Lobko regarding the hidden bid placement modifier in Sponsored Brand video campaigns, its implications, and potential strategies for marketers.
2. Filter by Category Feature in Sponsored Brand Ads: We explore the "filter by category" option spotted by Prem Gupta on top of search results in Sponsored Brand Ads and discuss its potential impact on brand visibility.
3. New Update to Amazon Attribution: We talk about the new addition of new-to-brand metrics to Amazon Attribution as reported by Vanessa Hung. This addition enhances conversion tracking for external traffic and gives a more holistic view of all marketing channels.
4. AI-Generated Customer Reviews: We delve into an intriguing discovery - Amazon's AI-generated customer reviews. We discuss how this new feature summarizes customer reviews to help consumers make informed decisions quicker, and how this could potentially affect the competitive landscape.

Whether you're an Amazon Ads professional or an e-commerce enthusiast, this episode is packed with insights to help you stay ahead in the Amazon advertising game. Listen in to understand these latest developments and how they can impact your Amazon advertising strategy.

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Welcome to episode 35 of Amazon Ads Raw Daily. In this episode, we break down the updates to the Brand Analytics Top Search Terms Report that were recently introduced to Vendor Central, as well as recap some key features already available on Seller Central.

Understanding the Update: The Brand Analytics Top Search Terms Report provides valuable insights about search terms, top-clicked brands, and products, and the click and conversion share of the top three clicked products. You can select a specific category or narrow down your search to a particular brand or ASIN.

Key Features of the Report:

• Reporting Range: You can choose from quarterly, monthly, weekly or daily ranges. Do note that there's usually a delay in data availability.
• Top-Clicked Products: This feature allows you to select up to 100 different ASINs.
• Top-Clicked Brands: You can choose any brand to focus on.
• Category and Search Term: You can select a specific category or an individual search term for more targeted results.
• 
  

The report offers a consolidated view that combines the search term view and competitor view, providing a snapshot of your click and conversion share. However, it does not provide data on impression share, which would be a helpful metric to have.

Taking Action on the Report: The report allows you to refine your results and download them based on the filters you've selected. This can help you identify which products are doing well and where there might be room for improvement. For instance, if your product is ranked as the third most-clicked, you might consider increasing your PPC efforts to improve click share.

To sum it up, whether you're using Vendor Central or Seller Central, the Brand Analytics Top Search Terms Report is a powerful tool that can provide you with actionable insights to optimize your Amazon advertising strategy.

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Welcome back to another episode of Amazon Ads Raw. In this episode, we uncover some recent updates to Amazon's advertising console and Seller Central account menu, aiming to enhance your advertising experience.

New Update: Amazon Posts: The long-awaited Amazon Posts is now finally integrated into the Advertising Console. No longer found under 'Tools and Resources', Amazon Posts is now available under 'Brand Content'. This section allows you to view and manage your posts directly, where you can also find links to your stores and brand profiles.

Navigating the New Post Section: Upon clicking on Amazon posts, you are presented with example posts and the brands you can manage posts for. Clicking 'Get Started' will lead you to the 'Brand Content - Posts' section, which offers the same graphs for impressions, engagement, clicks, reach, etc., as the old posts page. You can view your brand feed and all your posts along with their metrics.

Changes to Posting: There have been some changes to the posting system with the new update:

• The caption limit has been reduced from 2200 to 300 characters.
• You can add up to five products to your post, down from the previous limit of ten.
• You now have the option to set an end time for your posts, allowing you to specify how long they should be live.

Visual Update in Seller Central: Amazon has added icons next to different menu items like brand analytics, inventory planning, advertising, and campaign manager in the Seller Central account, potentially making navigation and remembering specific sections easier.

That wraps up the updates for this week. We wish you a wonderful and sunny Friday and look forward to welcoming you back on Monday for more insights into Amazon Ads. Take care and have a great weekend!

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In today's brief yet insightful episode, we unpack the new Ads API update from Amazon, which introduces the Top of Search Impression Share metric. This new feature is essential for sponsored products and brands in understanding campaign effectiveness, accelerating brand strategy, and enabling custom acquisition.

Welcome to Episode 33 of our Amazon Ads Raw Daily podcast. Today, we are delving into the recent Ads API update, which Amazon has released for all regions. This update focuses on a new metric: Top of Search Impression Share for sponsored products and brands.

• New API Update: Over the past few weeks, Amazon has been releasing numerous API updates. This new one, however, stands out. The Top of Search Impression Share metric is now available in Amazon Ads API reporting. This valuable tool helps brands gauge their campaigns' efficacy and their keywords' ability to drive brand awareness on a large scale. Integrators can now access this metric daily through the API, which can be applied to a system to power notifications, automation, and other functions. This aids in achieving top-of-search impression chart goals on critical campaigns and keywords. This powerful metric can expedite brand strategy, analysis, and optimizations while fostering customer acquisition.
• Understanding Top of Search Impression Share: For those unfamiliar, this metric is somewhat different from the impression share metric on platforms like Google. This metric is not the share of your impressions from the total search volume, but the share you've earned out of all impressions for which you were eligible within a specific date range. This metric is available at the campaign and keyword level for sponsored ads reporting APIs.
• Using this Metric: Top of Search Impression Share is a crucial metric to understand your market share capture for your main keywords, especially on the most effective and prominent placement - top of search. Utilize this metric for your sponsored products and brand campaigns to see if your strategies are effective or if there's more market share to capture.
• 
  

As always, we hope you find this information valuable and it aids in your brand strategy. See you tomorrow for more insights on Amazon Ads. Have a wonderful day!

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In this episode, we discuss a glitch that appeared on Amazon US, applying a 20% discount coupon to various ASINs, and the introduction of new features to Sponsored Brand Video Campaigns, providing advertisers with more flexibility and options for their ads.

Welcome to Episode 32 of our Amazon Ads Raw Daily podcast. Today's focus is on an intriguing glitch that recently hit Amazon US and exciting updates to the Sponsored Brand Video Campaigns.

• Amazon Glitch: Yesterday, users reported a 20% discount coupon showing on several ASINs across Amazon US. It was later confirmed as a glitch, with the coupon disappearing at checkout. The implications of this for sellers and buyers are interesting - did it impact the conversion rate? Did buyers notice the discount disappearing? And what might Amazon do to rectify this for sellers, if anything?
• Sponsored Brand Video Campaigns: The second part of our episode covers the introduction of new features for Sponsored Brand Video Campaigns. Specifically, the ability to add up to three products to your creative, making the ad appear similar to a Sponsored Brand headline ad. This offers advertisers greater flexibility and allows different product groups or variations to be showcased within one video. We discuss the implications of this update, potential challenges with attribution and reporting, and how it compares with traditional Sponsored Brand ads.
• Overall, we delve into the exciting and sometimes unexpected developments in the world of Amazon advertising. Stay tuned for more insights and updates on these fascinating occurrences.

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In this episode, we cover the intriguing news of Amazon planning to enter the mobile phone business, potentially offering a new benefit to Prime members. We also discuss the rising e-commerce market in Germany, amidst shifting sales dynamics due to Brexit.

Welcome to Episode 28 of our Amazon Ads Raw Daily podcast. Today's focus is on the recent Business Insider report about Amazon's possible venture into the mobile phone industry and the growth of the e-commerce market in Germany.

• Prime Wireless: Amazon is rumored to be in talks with mobile network operators T-Mobile and Verizon in the US about offering a mobile phone contract, potentially dubbed "Prime Wireless". This could significantly cut down on average monthly mobile phone bills and offer an added benefit to Prime members, boosting Prime membership and increasing the customer lock-in effect. We also discuss the strategic implications for mobile network operators and the potential for Amazon to eventually build its own infrastructure, similar to its logistics model.
• German E-commerce Market: The second topic we discuss is the forecasted 6% growth in Germany's e-commerce market this year, potentially reaching nearly 90 billion. Germany is the second largest e-commerce market in Europe, closing the gap with the UK as it becomes increasingly challenging for European-based sellers to operate in the UK due to post-Brexit restrictions on logistics and customs.
• Overall, the growth of the e-commerce market and Amazon's potential new venture represent promising trends for online sales and offer new perspectives for sellers, marketers, and consumers alike.

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https://developer-docs.amazon.com/sp-api/v1.0/changelog/api-request-validation-for-400-errors-with-html-response

In this episode, we explore updates to the Amazon Selling Partner API, including new requirements for the list price attribute and API request validation changes. We also share some fun personal announcements.

Welcome to Episode 30 of Amazon Ads Raw Daily. Today, we venture into the realm of the Amazon Selling Partner API and review key updates that might affect your selling experience on Amazon.

1. Personal Announcements: In a fun twist, we created a tongue-in-cheek job listing for a "Chief Artificial Intelligence Officer." The response has been overwhelming, with many applicants taking the role seriously. We delve into this humorous mix-up and reflect on the importance of reading job descriptions thoroughly.
2. List Price Attribute Requirement: Starting June 30, Amazon will mandate the list price attribute for around a thousand product types. The aim is to enhance customer experience by providing complete and accurate product attribution details. If you're a seller on Amazon, this update could have a significant impact on your product listings.
3. API Requests Validation: Effective from June 5, Amazon will reject requests inconsistent with HTTP RFC 7230. Since April 25, Amazon has already been applying this restriction to a portion of requests. Inconsistent requests will return an error 400 status code and an HTML response. We detail the potential issues this could cause for those using the Selling Partner API.

Stay tuned for an in-depth exploration of these updates and how they can affect your Amazon selling journey. Don't miss out on future episodes for your regular Amazon Ads updates.

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In this episode, we outline some of the creative requirements, targeting options, budgeting considerations, and bidding strategies for successful Off-Amazon Sponsored Brand Video campaigns.

Welcome to Episode 28 of our Amazon Ads Raw Daily podcast. Today's focus is on the successful implementation of Off-Amazon Sponsored Brand Video (SBV) campaigns.

1. Creative Requirements: We delve into several crucial aspects of creating compelling Sponsored Brand Videos. These include video duration, end card usage, branding elements, and the incorporation of customer reviews and star ratings. By adhering to Amazon's guidelines, you can create effective videos that resonate with potential customers.
2. Targeting: When setting up your campaign, you can select category and subcategory targeting, similar to Product Attribute Targeting (PAT). There's flexibility in targeting, with options to use Amazon's suggestions or to choose for yourself.
3. Budgeting: A minimum lifetime budget of $5,000 is required to launch an SBV campaign. This budget is distributed evenly across the campaign schedule, and you can pause the campaign or change the end date at any time to control the daily budget.
4. Bidding: Amazon employs a Cost Per Mille (CPM) bidding model for SBVs, with a minimum required bid per targeting of $10.

For a deep dive into these tips and more details on how to optimize your Off-Amazon Sponsored Brand Video campaigns, tune into today's episode.

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https://www.linkedin.com/in/jeffreycohen/

In this episode, we delve into the latest Amazon Ads updates, including the new status beta, sponsored display campaign changes, ASIN engagement metrics, and enhancements to Amazon Marketing Cloud learning content.

Welcome to Episode 29 of our Amazon Ads Raw Daily podcast. Today, we unpack a wealth of fresh updates and enhancements to the Amazon Ads ecosystem, including the Amazon Ads Status Beta and API developments.

1. Amazon Ads Status Beta: This update provides crucial insights into Amazon services, reporting, and feature activation. If you're an advertiser on Amazon, this beta could be highly valuable in understanding the status and availability of different Amazon services.
2. Technical Recommendations API: Following the Amazon DSP API launch, we discuss new updates to the Sponsored Ads' technical recommendations API, which now includes new fields in Sponsored Brand keyword recommendation responses.
3. Sponsored Display Campaigns: A fresh update introduces dynamic client-level throttling to the Sponsored Display campaigns' Ads API. Plus, these Sponsored Display audiences are now accessible to advertisers in Belgium.
4. ASIN Engagement Metrics: Amazon is now providing ASIN engagement metrics for selected brand stores via the Amazon Ads API—a potentially game-changing feature for sellers and marketers.
5. Bulk Sheets for Auto-Targeting: We discuss a new update that gives you more control over auto-targeting campaigns within bulk sheets. Now you can create the four product targeting entities, providing more precise targeting options.

In addition, we touch on enhancements to on-demand learning content around the Amazon Marketing Cloud and educational series updates for sponsored brands and sponsored display in the learning console. Stay tuned for an in-depth exploration of these updates and how they can enhance your Amazon advertising strategy.

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In today's episode, we discuss two new features on Amazon: the improved bidding settings on SD campaign creation setup and a new API update for more comprehensive off-Amazon conversion tracking. These new functionalities continue to provide more automation, efficiency, and richer insights for advertisers.

Welcome to Episode 27 of our Amazon Ads Raw Daily podcast. Today, we delve into two exciting updates that Amazon has introduced to its advertising platform:

1. Enhanced Bidding Customization: We start by examining the newly updated bidding section during campaign creation setup, which now allows advertisers to specify desired metric outcomes. This feature, currently in beta, will try to achieve the outcome you primarily want to see. While the only available success metric at present is cost per click, we anticipate that there may be more metric options depending on the bidding optimization selection.
2. API Update for Off-Amazon Conversion Tracking: Next, we turn our attention to a new API update, which significantly expands off-Amazon conversion import and management options. This API update allows advertisers to track conversions occurring on their own websites, apps, or even offline properties. Moreover, Amazon's Conversion API can accept events from these platforms through a server-to-server connection, ensuring more comprehensive conversion tracking.

These features demonstrate Amazon's ongoing commitment to enhancing automation and reducing the manual workload for advertisers. Check out the links in the description to learn more. Stay tuned for pre-recorded sessions and possibly a special episode live from our holiday!

Show Links:

https://advertising.amazon.com/API/docs/en-us/info/release-notes#amazon-dsp-launches-expanded-off-amazon-conversion-import-and-management-options

https://www.linkedin.com/posts/yogiwins_amazonadvertising-feature-addition-activity-7068503482458079232-cpAx

========

Thanks for listening and if you like the podcast make sure to subscribe!

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In this episode, we unpack the latest update from Amazon Ads API – the new Tactical Recommendation API, currently in beta, which offers campaign-setting changes suggested by Amazon's machine learning algorithms or account management teams. We also discuss the recent update on sponsored brand campaigns concerning budget rules and their expansion to include top of search impression share and percent of new-to-brand sales as selectable performance metrics.

Welcome to Episode 26 of our Amazon Ads Raw Daily podcast. Even though it's a bank holiday in the US and Germany, we have some exciting updates to share about the Amazon Ads API and Sponsored Brands. Here's what you'll learn in this episode:

• New Tactical Recommendation API: We dive into this new beta API endpoint for Amazon Ads. The Tactical Recommendation API provides pre-packaged campaign setting changes suggested either by Amazon's machine learning algorithms or account management teams. This API can help manage campaigns more efficiently by diagnosing advertiser catalogs and campaigns to execute the most optimal recommendations.
• Updated Budget Rules for Sponsored Brands: We highlight the new update to budget rules for sponsored brand campaigns. These rules now include top of search impression share and percent of new-to-brand sales as performance metrics. While budget rules can only increase the budget at present, the addition of these two new metrics offers a more nuanced view of campaign performance.
• Discussion on Budget Rules: We voice concerns about the current limitations of budget rules, which only allow budget increases. Ideally, an efficiency-based rule that could decrease budget when efficiency is low would be more beneficial for campaign management.
• Deep Dive into Recommendation Types: We briefly discuss the variety of recommendations available through the API, such as creating new campaigns, adjusting budgets, altering bidding strategies, modifying campaign status, and managing negative keywords.
• The power of this API is exemplified by how it could handle negative keywords – by suggesting the removal of non-performing negative keywords added long ago. This could potentially reconnect with valuable audiences negated in the past due to then-valid reasons.

Take a moment to review the Tactical Recommendation API documentation for more insights. Let's make the most of every campaign! 🎯🚀

link to API:

https://advertising.amazon.com/API/docs/en-us/recommendations#/Recommendations/UpdateRecommendation

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In this episode, we unravel the latest updates to the Amazon Ads API, specifically relating to the Sponsored Brands Keyword Recommendation response. We also take a deep dive into Sponsored Display campaigns, discussing their unique features, different bidding options, ad formats, and targeting options, including the exclusive audience-based targeting and the more familiar contextual targeting.

Welcome to Episode 25 of our Amazon Ads Raw Daily podcast, where we explore the recent Amazon Ads API updates and revisit the basics of Sponsored Display campaigns. Here's what you'll learn in this episode:

• New Amazon Ads API Release: The episode opens with us discussing the latest updates to the Amazon Ads API. Notably, we delve into new fields added in the Sponsored Brands Keyword Recommendation response, including search term impression share and search term impression rank. These new metrics, available across multiple regions, will help you make informed keyword selections by comparing your impression share and rank with other advertisers.
• Deep Dive - Sponsored Display Campaigns: As part of our 'Back to Basics' series, we dive deep into Sponsored Display campaigns. We explain the different bidding options and when to utilize each, how the various ad formats come into play, and the unique targeting options.
• Sponsored Display Campaign Bidding and Ad Formats: We outline the circumstances best suited for each bidding option and how different ad formats can be incorporated for maximum impact.
• Unique Targeting Options: We explore the targeting options specific to Sponsored Display campaigns, such as audience-based targeting. This is a unique feature offering you the opportunity to reach a specific audience. In contrast, contextual targeting mirrors the product & category targeting familiar from Sponsored Brands and Sponsored Products campaigns.

By dissecting these topics, we aim to provide insights that can help you optimize your Amazon advertising strategy. Let's make every ad count! 🖥️🎯

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In this episode, we delve into the three main ad formats for sponsored brands: product collection, store spotlight, and video ads. We will explore their differences, setups, landing-page options, and the distinct strategies you can deploy with each format. This will help you optimize your Amazon advertising campaign more effectively.

Welcome to Episode 23 of our Amazon Ads Raw Daily podcast, where we focus on the nuances of Sponsored Brands' ad formats. Here's what you'll learn in this episode:

• Exploring Sponsored Brands Ad Formats: We will discuss the three different ad formats for sponsored brands - product collection, store spotlight, and videos. We'll highlight their distinct features and the setups you can adopt for each.
• Product Collection Ads: These ads can lead to either a store page or a landing page featuring multiple products. We will delve into how you can utilize this ad format to showcase your product assortment or variations effectively.
• Store Spotlight Ads: A unique ad format that leads customers directly to your brand store's homepage. We will discuss different scenarios in which you can leverage this ad format.
• Video Ads: A highly engaging ad format, we will explore how you can create videos promoting single or multiple ASINs. We'll also discuss the new option that allows these ads to lead customers to your store.
• Amazon Brand Store Importance: We'll shed light on why Amazon is focusing on brand stores and how they can be utilized to drive a higher average basket value and create a unique, competition-free environment for customers.
• 
  

Tune in to the podcast and leverage these insights to refine your Amazon advertising strategy. Let's make every ad count! 🛍️🎞️

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In today's episode, we'll delve into the recent updates on Amazon's Brand Metrics and take a detailed look at Sponsored Brands and Sponsored Brand Videos. We'll help you navigate through these features to get the most out of your Amazon Advertising Campaign.

Welcome to Episode 23 of our Amazon Ads Raw Daily series. Here's what we'll be covering in today's episode:

1. Brand Metrics Expanding to New Countries: We'll talk about how Brand Metrics, a valuable tool for understanding shopping engagements and their impact on the customer journey, is now expanding to India, Australia, and Mexico. This gives brands insights into their performance against competitors in these major markets.
2. Deep Dive into Sponsored Brands and Sponsored Brand Videos: We'll take you through the creation and optimization of Sponsored Brands and Sponsored Brand Videos. We'll cover the various options available when creating a new campaign, from placements to bid adjustments and from keyword selection to ad format choices.
3. Insights on Ad Group and Keyword Strategies: Learn how to manage and limit the targets in your ad group for more effective campaigns. We'll share insights on how to split campaigns by match types, the importance of frequent search term report checks, and why keeping a close eye on broad match keywords is crucial.
4. Understanding Amazon Ad Placements: We'll go beyond placements on and off Amazon, discussing how different ad formats and campaign types can appear at the top of the search results, on product detail pages, and other placements.
5. 
   

Join us as we delve deeper into these aspects of Amazon Advertising to help you optimize your campaigns and boost your brand's visibility. It's time to deep dive into Amazon Ads! 🎯🎥

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In today's episode, we'll explore the latest updates to Amazon's Ads API and understand the concept of Cost-Per-Click (CPC) calculations. We'll demystify how CPCs relate to your product pricing and the average selling price in your category.

Welcome to Episode 22, where we delve into Amazon Ads API updates and Cost-Per-Click (CPC) calculations. Here's what you'll learn in this episode:

• Understanding Campaigns by their Placements: Let's look beyond the names like 'Sponsored Products,' 'Sponsored Display,' or 'Sponsored Brands' and focus more on their actual placements.
• Amazon Ads API Updates:
• We'll explore the new updates to Amazon's Ads API, like the introduction of dynamic client-level throttling for Sponsored Display Campaigns and improvements in campaign impressions delivery using Sponsor Brand Campaign Insights API.
• Decoding CPCs: We'll dive into the often-misunderstood concept of CPC calculations. Understanding CPCs and their relationship to your product price and the average selling price in your category can be key to your Amazon advertising strategy.

Join us as we help you decode these updates and insights to drive your Amazon advertising campaign more effectively. Let's talk numbers! 📊🛠️

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

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In today's episode, we delve into Amazon Ads Campaign Types and explore how different campaign types can be effectively used to enhance your advertising strategy. We'll discuss Sponsored Products, Sponsored Brands, and Sponsored Display campaigns and reveal how each campaign type can help you reach unique placements and generate incremental traffic.

Welcome to Episode 21, where we focus on understanding and leveraging different Amazon Ads Campaign Types. In this episode, Alex will guide you through the nuances of:

• Sponsored Product Campaigns: Explore the differences between automatic campaigns, manual keyword campaigns, and product targeting campaigns. Understand how these campaigns can deliver impressions in different placements on Amazon.
• Sponsored Brand Campaigns: Discover how these campaigns provide unique placements on top of search results, creating an opportunity for incremental clicks and impressions that would otherwise be difficult to achieve organically.
• Sponsored Display Campaigns: Learn about their prime placements on product detail pages and how they can effectively capture traffic from these pages.

In this episode, we will delve into why it's crucial to understand and make use of different campaign types for a well-rounded Amazon advertising strategy. Join us to learn about these strategic options and how you can use them to enhance your Amazon ad performance. 🎯📈

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

Find Clips of the Podcast here:

https://www.tiktok.com/@amazonadsraw

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In this episode, we dive into the realm of Amazon advertising metrics. Understanding these metrics and their implications can be a game-changer for your Amazon business. We explore the key metrics you need to monitor, their significance, and how you can leverage them to enhance your overall Amazon advertising strategy. [Deciphering and Capitalizing on Amazon Advertising Metrics]

Welcome to Episode 20, where we get technical and dive deep into the world of Amazon advertising metrics. Join Alex as he shares his expertise on these critical aspects:

The Importance of Trends: Understand the significance of observing trends over specific periods - daily, weekly, monthly - to make sense of the market's ups and downs.

Key Metrics to Monitor: Learn about total revenue, total spend, total advertising cost of sales (TACOS), gross margin, percentage of PPC sales, average selling price, and units sold. Understand why each of these metrics is crucial in its own way and how they impact your business.

The Role of PPC: Discover how PPC sales should ideally work to enhance organic sales and not just sustain themselves.

The Bigger Picture: Uncover why it's essential to look beyond PPC-specific metrics and focus on your brand's total metrics.

Join us in this episode as we equip you with the tools to decode Amazon advertising metrics and use them to optimize your business strategy. 📊🔍

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

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In today's episode, we delve into the recently introduced flexible budget feature for Amazon Advertising campaigns. Understanding this feature can be instrumental for your Amazon business strategy, especially during periods of high demand. We discuss what this feature means, its implications, and how it can be used effectively to prevent ad sales cannibalization. [Maximizing Your Amazon Advertising Campaigns with Flexible Budgets]

Welcome to Episode 20, where we take a closer look at Amazon's flexible budget feature for advertising campaigns. Join Alex as he uncovers various aspects of this feature:

• History of Amazon Ads Campaign Budget: Learn about the evolution of campaign budgets on Amazon, from rigid daily limits to a more flexible approach that allows overspending.
• Introduction of the Flexible Budget Feature: Understand how the new feature introduced by Amazon allows campaigns to spend up to 100% of their daily budget, potentially doubling the spend limit.
• Considerations for Applying the Feature: Discover the prerequisites for applying this feature and the circumstances under which it is applied. Learn why it's crucial to think about the potential for cannibalization of your organic sales.
• Understanding Demand Spikes: Learn how the flexible budget feature can be beneficial during demand spikes, such as sales days or events like Prime Day, and why it's essential to consider the broader picture beyond PPC-specific metrics.

Join us in this episode as we equip you with insights on the flexible budget feature and how to leverage it to optimize your Amazon advertising strategy. 💰🎯

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

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Summary: In today's episode, we take a deep dive into Amazon's product targeting campaigns. While these campaigns can significantly boost your business, they can also prove harmful if not managed carefully. Learn the hidden mechanics of these campaigns, the ways they can cannibalize your traffic, and how to leverage them effectively for your brand. [Understanding and Maximizing Amazon's Product Targeting Campaigns]

Feeling under the weather but keeping our promise, we bring you Episode 18 to explore the workings of Amazon's product targeting campaigns. Here's what you'll learn:

• The Mechanics: Discover the often misunderstood mechanism behind these campaigns. Learn how they deliver not only on product detail pages but also against organic search terms.
• The Dangers: Understand how unchecked product targeting campaigns can cannibalize traffic from your exact match campaigns, leading to potential damage.
• The Strategy: Despite their risks, product targeting campaigns can be a powerful tool for scaling your business. Learn how to set them up effectively, and why setting negative terms doesn't always work as expected.

Tune in to get a comprehensive understanding of Amazon's product targeting campaigns and how to use them to your advantage. 🎯⚔️

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

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Summary: In this episode, we discuss the use of generative AI in advertising, with a focus on the recent Coca-Cola spot. We also explore Amazon's new feature, the Small Medium Business badge, and how it can boost visibility for smaller businesses. 🚀 [Harness AI and Amazon's SMB Badge for your business]

In Episode 17, we dive into two key aspects of the evolving advertising landscape:

• Generative AI in Advertising: We examine the impressive use of generative AI in Coca-Cola's latest advertisement spot. Through a journey of artistic styles and transformations, this ad showcases the potential of AI-driven creativity. Could your brand be next to use AI for Amazon's Sponsored Brand Video campaigns?
• Amazon's Small Medium Business Badge: Amazon is testing a new feature that allows customers to filter search results to include only products from small and medium-sized businesses (SMBs). Learn about the criteria for obtaining this badge and how it can improve your brand's visibility on the platform.

Discover how these developments can impact your advertising strategy. Tune in! 🤖🏷️

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

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Today's episode is all about finding the perfect campaign structure for your Amazon Ads. We discuss the spectrum of campaign structuring, from super granular single keyword campaigns to broad campaigns with numerous targets. Learn about the benefits and challenges of each approach and discover my thoughts on what the best structure might be. 📊🚀 [Craft the perfect Amazon Ads Campaign structure!]

In Episode 16, I delve into the complexities of Amazon Ads campaign structuring, covering:

• Granular vs Broad Campaigns: Understand the difference between highly granular single keyword campaigns and broad campaigns with many targets. Each has its own set of benefits and challenges, from management difficulties to bidding optimizations.
• Data Management: Learn about the data limitations that come with both granular and broad structures. Too many campaigns can leave you with insufficient data for bid adjustments, while too few campaigns can result in overlooked keywords.
• Striking the Balance: Discover my viewpoint on the ideal campaign structure for maximum efficiency and effectiveness. It's all about balance – individual campaigns for your hero keywords, combined with broader campaigns for long-tail and experimental keywords.

Tune into this insightful episode and learn how to craft the perfect campaign structure for your Amazon Ads! 🎯📈

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

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Summary: Today's episode delves into Amazon's latest API release and the addition of an insightful status page, alongside a surprise discovery about discounts on inventory replenishment. Listen as I explain these updates, discuss the possible implications, and offer tips on how to take advantage of these new changes. 📊🚀 [Navigate the newest changes on Amazon!]

In Episode 15, I unfold the latest updates on Amazon, covering:

• Amazon's new API release: Get insights into the new status.ads.amazon.com page, which provides an overview of the status of various Amazon systems. Understand how this tool can help you troubleshoot issues and keep a check on the service status.
• The intriguing inventory discounts: Explore the unexpected discounts Amazon is offering for restocking inventory, even when the forecasts are flat. Learn how you can take advantage of these discounts and ponder why Amazon might be incentivizing sellers in this way.
• The regional availability: Learn about the coverage of these new features across North and Latin America, Europe, the Middle East, North Africa, and Asia Pacific.

Tune in to this informative episode and discover how to navigate and take advantage of the latest changes on Amazon! 💡🌐

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

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In Episode 14, I dive into a comparative analysis of Amazon's Search Catalog Performance and Search Query Performance reports, covering:

1. Discrepancies in impressions, clicks, add-to-carts, and purchases: Learn about the differences I found when comparing the metrics from both reports, and how the numbers don't always match up.
2. The gap between reports: Understand why the data gap narrows as we move from impressions to purchases, and how it impacts the conversion rates reported by each.
3. Importance of interpreting data: Discover the significance of understanding Amazon's data sources when making decisions for your ASIN and brand, as relying on just one report could lead to suboptimal actions.

Tune in to this insightful episode and learn the importance of understanding Amazon's data sources when making decisions for your ASIN and brand! 📊🚀

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

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Episode #13 - "Harnessing AI in Digital Marketing: Content Creation & Efficiency - Live from OMR 🤖🚀" In this special episode, join our host as they attend the OMR Festival in Hamburg, Germany, and discuss the growing role of AI in digital marketing, particularly in content creation and optimization. Discover how AI can help streamline processes, improve efficiency, and open up time for other tasks. 🎯💡 [Stay ahead with AI in Digital Marketing!]

In Episode 13, we discuss the growing role of AI in digital marketing, covering:

• AI Adoption: Learn how AI is shaping businesses and societies, and the importance of early adoption for digital marketing professionals.
• Practical AI Examples: Discover how our host uses AI tools like Wisp Objects, chat.gpt, and Midjourney in their podcast production process to save time and improve efficiency.
• AI in Content Creation: Hear about a German e-commerce brand using chat-gpt to create Amazon titles and bullet points, and ponder if AI-written content is the future for many companies.
• Machine vs. Human Consumption: Reflect on whether Amazon content is actually consumed by humans or machines, and if a machine-written content could be more suitable for machine consumption.
• AI's Rapid Learning: Understand how feedback loops in AI tools help them learn quickly and improve their performance over time.

Tune in to this special episode, live from the OMR Festival, and explore the fascinating world of AI in digital marketing! 🌟🤖

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

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In Episode 11, we discuss Amazon's latest update in Brand Metrics, the Brand Funnel Performance, covering:

1. Introduction to Brand Funnel Performance: Learn about the new feature in Amazon Brand Metrics, which aims to provide insights into your brand's performance at different stages of the shopping journey.
2. Visual Experience: Understand how the new Brand Funnel Performance feature offers an easier-to-understand visual experience compared to the previous table-based insights.
3. Skepticism: Hear our host's thoughts on the potential drawbacks of this feature and whether it might push advertisers towards upper-funnel metrics.
4. Amazon's Official Announcement: Get an overview of Amazon's official explanation for the new feature and how it can help identify opportunities and accelerate brand growth.
5. Personal Take: Listen to our host's personal take on the feature and its implications for advertisers, questioning if all advertisers need to invest in awareness and consideration campaigns.

Tune in to this special episode, live from the Online Marketing Rockstars conference, and explore the latest update in Amazon Brand Metrics! 🌟🚀

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

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In Episode 11, we dive deep into Amazon Posts, covering:

1. Introduction to Amazon Posts: Learn about Amazon Posts, a social media-like feed available exclusively in the US, and its recent integration into the advertising console.
2. Creating and Managing Posts: Get step-by-step instructions on creating and managing Amazon Posts, from setting up your brand profile to scheduling posts in advance.
3. Metrics and Engagement: Understand the key metrics available for Amazon Posts, such as viewable impressions, engagement, product clicks, and reach, and how they can help you measure the success of your posts.
4. Post Visibility: Discover where your Amazon Posts are shown, such as in brand stores, on product detail pages, and in the Amazon Discover feature of the US app.
5. The Power of Amazon Posts: Learn how Amazon Posts can help increase brand visibility, engagement, and discoverability, making it a valuable tool for sellers in the US market. [Tune in now and maximize your Amazon presence with Amazon Posts!]

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

Hosted on Acast. See acast.com/privacy for more information.

In Episode 10, we explore the Amazon Advertising's Search Query Performance Report, covering:

1. Introduction to Search Query Performance Report: Discover the value of Amazon Advertising's Search Query Performance Report, which provides insights into your campaigns' effectiveness.
2. Metrics Overview: Learn about the key metrics provided by the report, such as impressions, clicks, click-through rate, and conversion rate, and how they help you measure your advertising performance.
3. Brand Level vs. ASIN Level View: Understand the differences between brand and ASIN level views, and how they can impact your advertising analysis.
4. Downloading Reports: Get step-by-step instructions on how to download different report types, such as Sponsored Products, Sponsored Brands, and Sponsored Display reports.
5. Utilizing Data for Advertising Purposes: Discover how to use the data from the Search Query Performance Report to optimize your advertising strategies, including keyword targeting, bidding adjustments, and campaign performance analysis. [Tune in now and elevate your Amazon Advertising game with the Search Query Performance Report!]

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

Hosted on Acast. See acast.com/privacy for more information.

In Episode 9, we explore the repeat purchase behavior report from Amazon Brand Analytics and discuss:

1. Finding the Report: Where to locate the repeat purchase behavior report within Amazon Brand Analytics.
2. Timeframes and Views: Understanding how the report differs between brand view, ASIN view, and various timeframes like weekly, monthly, and yearly levels.
3. Metrics and Data Analysis: Learning about the key metrics available in the report, such as repeat order product sales, repeat order units, and repeat customer count, and how to use this information to drive marketing campaigns and increase repeat purchase rates.
4. Comparing Timeframes: Discovering the importance of not comparing repeat purchase rates across different timeframes and the best practices for analyzing the data to gain valuable insights into your Amazon business.
5. Real-World Examples: Exploring examples of analyzing repeat purchase behavior for different types of products and how it can impact your sales strategies. [Tune in now and boost your Amazon sales knowledge!]

more bout me:

https://alexanderswade.com/amazon-ads-raw-daily/

YouTube channel:

https://youtube.com/@AmazonAdsRawDaily

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Dive into the world of sponsored display video ads on Amazon, and learn how to leverage their power to boost your sales and conversions. Are video ads the next big thing for Amazon advertisers? 🚀🌟

[Discover the potential of this ad format and tune in now!]

In Episode 8, we explore the increasingly popular sponsored display video ads on Amazon, covering:

1. Video Ad Placement: Understanding the strategic placement of video ads on product detail pages and their impact on conversions.
2. Setting Up Your Campaign: A step-by-step guide on how to set up a sponsored display video ad campaign and choose the right targeting options.
3. Defensive and Aggressive Advertising: Using sponsored display video ads as a defensive mechanism to protect your products or as an aggressive strategy to outshine competitors.
4. The Future of Amazon Advertising: The potential of video ads as a powerful tool for Amazon sellers to increase sales and brand visibility. [Tune in now and unlock the power of sponsored display video ads!]

=========

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

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1. AI in Listing Creation: How tools like Helium 10's enhanced listing builder help create engaging and SEO-friendly titles, bullet points, and content.
2. Pros and Cons: The benefits of using AI tools for Amazon listings, as well as their limitations.
3. Staying Ahead of the Game: The importance of adopting AI tools to maintain a competitive edge in the Amazon marketplace.
4. The Future of Content: The potential for dynamic, data-driven content that adapts to customer behavior and market trends. [Tune in now and join the discussion!]

=========

Link to the helium 10 mention:

https://www.helium10.com/blog/helium-10-announces-new-ai-enhanced-listing-builder-tool/

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

Hosted on Acast. See acast.com/privacy for more information.

1. eCommerce Resurgence: The return of online retail growth, with a focus on third-party seller service revenue and advertising sales.
2. Margins & Profitability: Amazon's gross margin improvement, operating income recovery, and the contributions to their bottom line.
3. Cloud Concerns: AWS's slowing growth and the competition from Google Cloud Platform and Microsoft Azure.
4. The Bigger Picture: Amazon's investment in marketing, fulfillment network utilization, and Prime subscription revenue growth. [Tune in now and join the discussion!]

=========

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

Hosted on Acast. See acast.com/privacy for more information.

=========

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

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Welcome Everyone to Amazon Ads Raw Daily.

My name is Alexander Swade and in this podcast you’ll get your daily dose of amazon.

For those who don’t know about me, i am a performance marketeer with more than 10 years experience and i am working for the biggest amazon FBA aggregator in the world: Thrasio.

I live in Berlin Germany and i love tech & tools and marketing.

Very important to me: all opinions and thoughts i share in this podcasts are my own opinions and do not reflect how my current or past companies thinks about any of these topics.

As the name suggest this podcast format is uncut and as raw as it gets.

I am not trying to get the perfect recording. I will record each day and talk about all the news and updates around the amazon e-commerce ecosphere.

Most likely i will cover a lot of advertising topics, but I will also cover more broader topics around selling on amazon.

A lot of podcast are an hour long, but not this one here! 

I will make it very short each day, so that you’ll have always something new and something to think about during your day.

a new episode will be released every weekday. So make sure to subscribe to the podcast to get your daily amazon injection right with your morning coffee.

Thanks for listening

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