The Drum: Anatomy of an Ad

Inside Vanish's £1m Channel 4 diversity in ad campaign

Mon, 22 May 2023 06:25:44 GMT

On the final episode of season 2, we catch up with Holly Iles who is a senior creative at Havas London and wrote the recent Vanish ad that won Channel 4's Diversity in Advertising award.

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The story behind The Self Space's personal billboards that detailed gripping mental health stories

Mon, 15 May 2023 13:51:54 GMT

On this week's episode I'm chatting with Rani Patel and Josh Tenser from the newly-launched London agency Calling about the work with highstreet therapy brand The Self Space. They commissioned real people to write candidly about their state of mind in a series of beautiful letters.

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Why Ryan Gosling was the perfect person for Tag Heuer's blockbuster ad

Thu, 11 May 2023 13:00:00 GMT

This week's guests are Tag Heuer's chief maketing officer George Ciz and Alexander Kalchev, chief creative officer at DDB Paris. Together, they chat through exactly how the watch brand landed top Hollywood actor Ryan Gosling to star in the 60th anniversary film for the Carrera model.

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How Nuud is tackling chewing gum's shocking plastic problem

Tue, 02 May 2023 08:07:47 GMT

This week's guests are Nuud's founder Keir Carnie and Paulo Salomao who is co-founder at The Or. Together, they explain why they decided to take on big chewing gum brands for the lack of transparacy around plastic content. Spoiler alert: some of these stats will shock you.

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How Nurofen’s fake medicine pinpointed the gender pain gap

Mon, 24 Apr 2023 10:16:15 GMT

Our next guest is Ruth Boulter, creative director at McCann London, who joins us to speak about the latest Nurofen ad campaign that tackled the important topic of the gender pain gap.

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How M&C Saatchi used AI to show the devastating effects of knife crime

Mon, 17 Apr 2023 10:24:11 GMT

This week's guest is Guy Bradbury who is a creative partner at M&C Saatchi. His team created a hard-hitting poster campaign this Mother's Day for the Ben Kinsella Trust that hoped to show the realities of knife crime. To hit home, each time an ambulance siren went by one of the outdoor sites the posters were triggered to show real text messages between mothers and their sons.

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How Tangerine took aim at bleak banks with a Severance-style ad

Tue, 11 Apr 2023 13:52:08 GMT

This week's guests are Aaron Starkman, who is global chief creative officer at Rethink Canada and John Rocco, head of global brand at Scotiabank/ Tangerine. In this fascinating and often hilarious chat we dive into the latest work for the bank that got so many people talking.

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How Rosa Paris embraced a copy cat campaign with humour.

Mon, 03 Apr 2023 08:05:42 GMT

My next guest is Gilles Fichteberg, co-founder of French agency Rosa Paris. In this episode, he retells how his team found out that one of their ads had been copied scene for scene. It's an eye-opening tale and one you won't want to miss.

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How BMB and Electric Theatre Collective took a Victorian animation tool and modernized it using CGI

Mon, 27 Mar 2023 08:20:55 GMT

My next guests are Matt Lever who is chief creative officer at BMB and Dean Robinson who is head of CG at Electric Theatre Collective. In this episode, we talk through their latest campaign for mobilty app Freenow and why they took the Victorian zoetrope and used CGI to create a colorful, layered ad campaign.

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Why Cadbury's Christmas ad resonated so well audiences last year

Mon, 20 Mar 2023 09:04:39 GMT

It might be March but in this week's episode we are discussing all things Christmas marketing. Sharing their wisdom we have Lynne Deason who is head of creative excellence at Kantar and Emma Jayne Paxton who has the fabulous job title of head of Christmas and Halloween at Mondelez International. We find out why Cadbury's Christmas ad last year won over the nation.

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How The Hijinks Collective used AI to raise funds for the UN Crisis Relief Fund

Mon, 13 Mar 2023 10:31:25 GMT

Our next guest is Tamryn Kerr, who is the creative director of the newly launched agency The Hijinks Collective. They recently used AI to generate images of a potential earthquake in the UK to help keep what’s happening in Turkey and Syria in the news and help raise funds for The UN. In this fascinating episode, we discuss the hot topic of AI and how creatives are using it for good.

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How Leo Burnett made ‘The Lost Class’, the most-awarded campaign of the past year

Mon, 06 Mar 2023 09:11:35 GMT

We kick off season two of The Drum’s Anatomy of an Ad podcast with a difficult yet important topic. Last year, Leo Burnett Chicago’s campaign for Change the Ref got everyone speaking about gun violence in the US and in this episode, the agencies top creatives Sam Shepherd and Ashley Geisheker detail how they managed to hoodwink prominent NRA members to become anti-gun spokespeople

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World Cup with TalkSport

Wed, 30 Nov 2022 09:21:58 GMT

The Drum's reporter Amy Houston chats to Russell Ramsey, Executive Creative Director at Pulse Creative London about its TalkSport World Cup campaign.

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Christmas trends with Kantar

Mon, 21 Nov 2022 10:44:26 GMT

The Drum's reporter Amy Houston chats to Kantar UK's head of creative excellence Lynne Deason about how they use data to help advertisers inform their Christmas campaigns.

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Reinventing radio with 72andSunny

Mon, 14 Nov 2022 10:40:30 GMT

The Drum’s reporter Amy Houston chats to 72andSunny's creative directors Jeff Lam and Tahirah Edwards Byfield about the brilliant campaign they made for Amazon’s live radio app Amp.

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Lovehoney, Essity and the issue with big tech

Mon, 07 Nov 2022 10:24:35 GMT

The Drum's creative reporter Amy Houston chats to Lovehoney’s head of sexual empowerment Johanna Rief and Essity's global innovation, brand and communications director Tanja Grubner about the issues that both companies face with big tech.

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Allies in advertising with MadeBrave

Mon, 17 Oct 2022 00:00:06 GMT

The Drum's creative reporter Amy Houston chats to MadeBrave's creative director Paloma Pini-Reed and deputy creative director Naresh Subhash about LGBTQ+ representation in the advertising industry.

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The joys of later life sex

Mon, 10 Oct 2022 00:00:58 GMT

The Drum's creative reporter Amy Houston chats to Ogilvy UK's Jules Chalkley about the ad that got everyone talking about the joy of later life sex.

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In conversation with Rankin

Mon, 03 Oct 2022 00:00:47 GMT

The Drum's Amy Houston chats with world-renowned photographer Rankin about his life, career and creative agency.

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Creative audio advertising with Acast

Mon, 26 Sep 2022 07:00:44 GMT

The Drum's creative reporter Amy Houston talks to Acast's Global Head of Creative, Jack Preston about what makes a good audio ad, his personal favorites and how brands can get a little bit more creative in this space.

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