60 acast.com Art Thinking https://shows.acast.com/art-thinking en Cultureshock art,business,brands,marketing,culture,Vadim Grigoryan, BWM,thomas girst,cars Cultureshock Art Thinking with Vadim Grigoryan explores the captivating intersection between the worlds of art and brands. 


In each episode Grigoryan investigates the (often notoriously tricky) relationship between art and brands. Speaking with artists, brand leaders, and creative thinkers, each episode delves into the artistic principles that inform and inspire brand building and marketing.


Experienced brand strategist Grigoryan uncovers their thoughts on what makes a successful cohesion between brand and artist across a multitude of industries (and what makes an unsuccessful one too).   


Using real life examples and experience, each episode dives into the idea of brands as cultural agents and looks at how art can act as a bridge between meaning and engagement. The podcast is accompanied by the newly published book Art Thinking, released in October 2025 


Grigoryan has worked with brands including Pernod Ricard and Cartier, and says: "I have witnessed the dazzling, the dull and the downright ineffective. And – having analysed those that succeed where others do not – I have come to realise that the common thread that sets those brand leaders apart is cultural agency."


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]]> Art Thinking with Vadim Grigoryan explores the captivating intersection between the worlds of art and brands. 


In each episode Grigoryan investigates the (often notoriously tricky) relationship between art and brands. Speaking with artists, brand leaders, and creative thinkers, each episode delves into the artistic principles that inform and inspire brand building and marketing.


Experienced brand strategist Grigoryan uncovers their thoughts on what makes a successful cohesion between brand and artist across a multitude of industries (and what makes an unsuccessful one too).   


Using real life examples and experience, each episode dives into the idea of brands as cultural agents and looks at how art can act as a bridge between meaning and engagement. The podcast is accompanied by the newly published book Art Thinking, released in October 2025 


Grigoryan has worked with brands including Pernod Ricard and Cartier, and says: "I have witnessed the dazzling, the dull and the downright ineffective. And – having analysed those that succeed where others do not – I have come to realise that the common thread that sets those brand leaders apart is cultural agency."


Produced by Cultureshock



Hosted on Acast. See acast.com/privacy for more information.

]]> false Cultureshock info+68b972f8f8dc6bde38dc055e@mg-eu.acast.com 68b972f8f8dc6bde38dc055e art-thinking episodic https://assets.pippa.io/shows/68b972f8f8dc6bde38dc055e/1758271582771-adde0146-6837-4bf0-9636-42727c1a33a4.jpeg https://shows.acast.com/art-thinking Art Thinking Interdisciplinary artist Marcos Lutyens and arts correspondent Jane Morris Interdisciplinary artist Marcos Lutyens and arts correspondent Jane Morris Fri, 31 Oct 2025 06:00:00 GMT 20:24 6903365cbb560dc3066fede3 false https://artthinking.co.uk/ 6903365cbb560dc3066fede3 68b972f8f8dc6bde38dc055e interdisciplinary-artist-marcos-lutyens-and-arts-corresponde “Creativity is not just for the marketing department – it’s for every single worker.” full 1 8 The artist Marcos Lutyens explores big themes such as consciousness and emotion. He once performed 340 hypnosis sessions (at the major contemporary art showcase Documenta) and his multi-media piece Colour Therapy transferred weather data into visual experiences on three continents simultaneously. In this episode of Art Thinking, moderated at the 2024 Venice Biennale by Cultureshock’s editor-at-large Jane Morris, Lutyens tells Vadim Grigoryan how working with brands supports his ambitious practice. The discussion also takes in the long history of artists as businesspeople, and how companies can employ creativity in every facet of their work today.


This week’s episode of Art Thinking was recorded at The Venice Art Biennale in 2024. 


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]]> The artist Marcos Lutyens explores big themes such as consciousness and emotion. He once performed 340 hypnosis sessions (at the major contemporary art showcase Documenta) and his multi-media piece Colour Therapy transferred weather data into visual experiences on three continents simultaneously. In this episode of Art Thinking, moderated at the 2024 Venice Biennale by Cultureshock’s editor-at-large Jane Morris, Lutyens tells Vadim Grigoryan how working with brands supports his ambitious practice. The discussion also takes in the long history of artists as businesspeople, and how companies can employ creativity in every facet of their work today.


This week’s episode of Art Thinking was recorded at The Venice Art Biennale in 2024. 


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For more from Vadim Grigoryan, order his new book Art Thinking now—available from Amazon, Waterstones, and Bookshop.org.

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]]> Marc Spiegler, cultural strategist and former global director of Art Basel Marc Spiegler, cultural strategist and former global director of Art Basel Fri, 24 Oct 2025 05:00:00 GMT 45:04 68f89c1353978989ad3c86ae false https://artthinking.co.uk/ 68f89c1353978989ad3c86ae 68b972f8f8dc6bde38dc055e marc-spiegler-cultural-strategist-and-former-global-director “The more it feels like a forced lead acquisition campaign, the less comfortable people are with it” full 1 7 Art Basel is about more than buying and selling art, says Marc Spiegler, its former global director. During his tenure, the art fair’s global editions became cultural moments, with artists and collectors rubbing shoulders with film stars, fashion designers and musicians. Since Spiegler stepped down in 2022, he has built a portfolio of global cultural-strategy projects. In episode seven of Art Thinking, he talks to Vadim Grigoryan about how to make artist collaborations credible and how Louis Vuitton, Chanel and others have got the equation right.


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For more from Vadim Grigoryan, order his new book Art Thinking now—available from Amazon, Waterstones, and Bookshop.org.

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]]> Art Basel is about more than buying and selling art, says Marc Spiegler, its former global director. During his tenure, the art fair’s global editions became cultural moments, with artists and collectors rubbing shoulders with film stars, fashion designers and musicians. Since Spiegler stepped down in 2022, he has built a portfolio of global cultural-strategy projects. In episode seven of Art Thinking, he talks to Vadim Grigoryan about how to make artist collaborations credible and how Louis Vuitton, Chanel and others have got the equation right.


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]]> Patrizia Hofer, former general manager of St Regis Venice Patrizia Hofer, former general manager of St Regis Venice Fri, 17 Oct 2025 05:00:00 GMT 23:04 68f0b485c9c308b50e8557fa false https://artthinking.co.uk/ 68f0b485c9c308b50e8557fa 68b972f8f8dc6bde38dc055e patrizia-hofer-former-general-manager-of-st-regis-venice “How we partner with art experts to bring the most world renowned artists into the hotel” full 1 6 The St Regis hotel in Venice is one of the most famous in the world – Claude Monet and JMW Turner are among its illustrious former guests, and it looks out over some of the city’s best landmarks. Now renowned for its focus on contemporary art and design, after a recent refurbishment inspired by local modernist Carlo Scarpa, its collection includes a Murano glass chandelier created by Ai Wei Wei as a tribute to Venice’s 1,600-year history. In this episode of Art Thinking, Patrizia Hofer, former general manager of St Regis Venice, tells Vadim Grigoryan about these collaborations, and working with experts and a curator to develop the brand’s vision.


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For more from Vadim Grigoryan, order his new book Art Thinking now—available from Amazon, Waterstones, and Bookshop.org.

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]]> The St Regis hotel in Venice is one of the most famous in the world – Claude Monet and JMW Turner are among its illustrious former guests, and it looks out over some of the city’s best landmarks. Now renowned for its focus on contemporary art and design, after a recent refurbishment inspired by local modernist Carlo Scarpa, its collection includes a Murano glass chandelier created by Ai Wei Wei as a tribute to Venice’s 1,600-year history. In this episode of Art Thinking, Patrizia Hofer, former general manager of St Regis Venice, tells Vadim Grigoryan about these collaborations, and working with experts and a curator to develop the brand’s vision.


Produced by Cultureshock

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For more from Vadim Grigoryan, order his new book Art Thinking now—available from Amazon, Waterstones, and Bookshop.org.

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]]> <![CDATA[Fabien Vallérian, international director of arts & culture, Maison Ruinart]]> Fri, 10 Oct 2025 05:00:00 GMT 41:24 68e77541f513ad2b817af753 false https://artthinking.co.uk/ 68e77541f513ad2b817af753 68b972f8f8dc6bde38dc055e fabien-vallerian-international-director-of-arts-culture-mais “We became the champagne of the artworld” full 1 5 Maison Ruinart is the champagne of the artworld. It’s present at the most prestigious art fairs in Europe, Asia and the US, and its French headquarters feature a sculpture garden with commissioned works by artists such as Andrea Bowers, Eva Jospin and Cornelia Konrads. In this episode of Art Thinking, Fabien Vallérian, the brand’s international director of arts and culture, talks to host Vadim Grigoryan about contemporary art, sustainability and collaboration.


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For more from Vadim Grigoryan, order his new book Art Thinking now—available from Amazon, Waterstones, and Bookshop.org.

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]]> Maison Ruinart is the champagne of the artworld. It’s present at the most prestigious art fairs in Europe, Asia and the US, and its French headquarters feature a sculpture garden with commissioned works by artists such as Andrea Bowers, Eva Jospin and Cornelia Konrads. In this episode of Art Thinking, Fabien Vallérian, the brand’s international director of arts and culture, talks to host Vadim Grigoryan about contemporary art, sustainability and collaboration.


Produced by Cultureshock.

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For more from Vadim Grigoryan, order his new book Art Thinking now—available from Amazon, Waterstones, and Bookshop.org.

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]]> Rosie Wolfenden, co-founder, Tatty Devine Rosie Wolfenden, co-founder, Tatty Devine Fri, 03 Oct 2025 05:00:00 GMT 32:20 68de38c06d92c33f9c24fe5d false https://artthinking.co.uk/ 68de38c06d92c33f9c24fe5d 68b972f8f8dc6bde38dc055e rosie-wolfenden-co-founder-tatty-devine “When we work with artists it’s really powerful.” full 1 4 Cult British jewellery brand Tatty Devine – worn by the likes of Björk and Madonna – was co-founded by art students Rosie Wolfenden and Harriet Vine in east London in 1999. In the fourth episode of Art Thinking, Wolfenden talks to Vadim Grigoryan about collaborating with artists such as Gilbert & George, Grayson Perry and Rob Ryan, and staying immersed in the world of art. 


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For more from Vadim Grigoryan, order his new book Art Thinking now—available from Amazon, Waterstones, and Bookshop.org.

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]]> Cult British jewellery brand Tatty Devine – worn by the likes of Björk and Madonna – was co-founded by art students Rosie Wolfenden and Harriet Vine in east London in 1999. In the fourth episode of Art Thinking, Wolfenden talks to Vadim Grigoryan about collaborating with artists such as Gilbert & George, Grayson Perry and Rob Ryan, and staying immersed in the world of art. 


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]]> <![CDATA[Neil Wenman, global creative director, Hauser & Wirth]]> Fri, 26 Sep 2025 05:30:00 GMT 52:42 68d5306d6a283f70b76c3d64 false https://artthinking.co.uk/ 68d5306d6a283f70b76c3d64 68b972f8f8dc6bde38dc055e neil-wenman-global-creative-director-hauser-wirth “How can I get the most out of this creative brain? How can I challenge myself and my customer?” full 1 3 The art gallery Hauser & Wirth is a truly international concern with 17 outposts in 12 cities and a global list of 110 artists and estates. In the third episode of Art Thinking, Neil Wenman, the gallery’s global creative director, talks to Vadim Grigoryan about the transformative power of art, artists’ roles as agents of change and how creative freedom is essential to getting the most out of artistic collaboration. Even if the results aren’t necessarily the most commercial, they may well be the most memorable.


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For more from Vadim Grigoryan, order his new book Art Thinking now—available from Amazon, Waterstones, and Bookshop.org.

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]]> The art gallery Hauser & Wirth is a truly international concern with 17 outposts in 12 cities and a global list of 110 artists and estates. In the third episode of Art Thinking, Neil Wenman, the gallery’s global creative director, talks to Vadim Grigoryan about the transformative power of art, artists’ roles as agents of change and how creative freedom is essential to getting the most out of artistic collaboration. Even if the results aren’t necessarily the most commercial, they may well be the most memorable.


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For more from Vadim Grigoryan, order his new book Art Thinking now—available from Amazon, Waterstones, and Bookshop.org.

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]]> Violante Avogadro di Vigliano, former chief communication and key client officer at Illycaffè Violante Avogadro di Vigliano, former chief communication and key client officer at Illycaffè Fri, 19 Sep 2025 05:00:00 GMT 38:40 68cbce56b18fbabc05900fa2 false https://artthinking.co.uk/ 68cbce56b18fbabc05900fa2 68b972f8f8dc6bde38dc055e violante-avogadro-di-vigliano-former-chief-communication-and “I am addicted to contemporary art and photography but certainly not the most expert in it” full 1 2 Violante Avogadro di Vigliano, the former chief communication and key client officer at Illycaffè, now CEO of Romanengo, talks to Vadim Grigoryan about the importance of working with external curators and having a creative director at a coffee brand. Art has been central to Illycaffè’s communication strategy since the 1990s, when James Rosenquist designed the current logo, and the brand’s long-running Art Collection campaign has seen artists including Yoko Ono, Robert Rauschenberg, Ai Wei Wei and Louise Bourgeois contribute unique cup designs.


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]]> Violante Avogadro di Vigliano, the former chief communication and key client officer at Illycaffè, now CEO of Romanengo, talks to Vadim Grigoryan about the importance of working with external curators and having a creative director at a coffee brand. Art has been central to Illycaffè’s communication strategy since the 1990s, when James Rosenquist designed the current logo, and the brand’s long-running Art Collection campaign has seen artists including Yoko Ono, Robert Rauschenberg, Ai Wei Wei and Louise Bourgeois contribute unique cup designs.


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]]> Thomas Girst, global head of cultural engagement at BMW Thomas Girst, global head of cultural engagement at BMW Fri, 12 Sep 2025 08:00:00 GMT 1:04:29 68b97375f8dc6bde38dc87ad false https://artthinking.co.uk/ 68b97375f8dc6bde38dc87ad 68b972f8f8dc6bde38dc055e thomas-girst-global-head-of-cultural-engagement-at-bmw “If BMW was a person, would she be interested in going to a museum?” full 1 1 The automobile giant BMW is one of the biggest brands in art patronage today. Its global head of cultural engagement Thomas Girst (also a Marcel Duchamp expert) talks to Vadim Grigoryan about the concept of Art Thinking – including, if BMW was a person, would she be interested in going to a museum?


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]]> The automobile giant BMW is one of the biggest brands in art patronage today. Its global head of cultural engagement Thomas Girst (also a Marcel Duchamp expert) talks to Vadim Grigoryan about the concept of Art Thinking – including, if BMW was a person, would she be interested in going to a museum?


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]]> Art Thinking Trailer Art Thinking Trailer Thu, 04 Sep 2025 12:00:01 GMT 1:17 68b97f41f8dc6bde38e0acea false https://shows.acast.com/art-thinking/episodes/art-thinking-trailer 68b97f41f8dc6bde38e0acea 68b972f8f8dc6bde38dc055e art-thinking-trailer trailer 1 Enjoyed this episode? Sign up for our newsletter to get new episodes, behind-the-scenes stories and art world insights delivered straight to your inbox.


For more from Vadim Grigoryan, order his new book Art Thinking now—available from Amazon, Waterstones, and Bookshop.org.

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]]> Enjoyed this episode? Sign up for our newsletter to get new episodes, behind-the-scenes stories and art world insights delivered straight to your inbox.


For more from Vadim Grigoryan, order his new book Art Thinking now—available from Amazon, Waterstones, and Bookshop.org.

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]]>