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		<title>Ask the Experts</title>
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		<itunes:subtitle>Insights, opinion and knowhow for your B2B marketing, from the experts in your industry</itunes:subtitle>
		<itunes:summary><![CDATA[Use our skills as deep specialists and many years experience to help you take your marketing communications to a higher level.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Are trade shows worth it? The value of trade events</title>
			<itunes:title>Are trade shows worth it? The value of trade events</itunes:title>
			<pubDate>Mon, 16 Sep 2024 11:16:10 GMT</pubDate>
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			<itunes:subtitle>Raise your brand awareness, generate sales and bring a face to your company.</itunes:subtitle>
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			<itunes:episode>11</itunes:episode>
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			<description><![CDATA[In the latest episode of our Talk to The Experts series, we speak about raising your brand awareness, how to generate sales and bring a face to your company.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[In the latest episode of our Talk to The Experts series, we speak about raising your brand awareness, how to generate sales and bring a face to your company.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>How can you build an effective B2B brand for your business?</title>
			<itunes:title>How can you build an effective B2B brand for your business?</itunes:title>
			<pubDate>Wed, 26 Jun 2024 12:37:35 GMT</pubDate>
			<itunes:duration>35:45</itunes:duration>
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			<itunes:subtitle>Learn essential strategies to building up your B2B brand</itunes:subtitle>
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			<itunes:episode>10</itunes:episode>
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			<description><![CDATA[In the latest episode of our Talk to The Experts series, we share advice on how businesses can build an engaging and effective B2B brand. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[In the latest episode of our Talk to The Experts series, we share advice on how businesses can build an engaging and effective B2B brand. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Why using a CRM system can transform your B2B business</title>
			<itunes:title>Why using a CRM system can transform your B2B business</itunes:title>
			<pubDate>Mon, 13 May 2024 13:54:36 GMT</pubDate>
			<itunes:duration>25:42</itunes:duration>
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			<itunes:subtitle>Take your customer relationships further with a CRM system</itunes:subtitle>
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			<itunes:episode>9</itunes:episode>
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			<description><![CDATA[In this podcast, we explore the difference a CRM system can make for B2B companies, from tracking communications and storing data to helping you better understand your customers' needs and developing your relationship with them. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[In this podcast, we explore the difference a CRM system can make for B2B companies, from tracking communications and storing data to helping you better understand your customers' needs and developing your relationship with them. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>A step-by-step guide to developing a powerful B2B marketing plan</title>
			<itunes:title>A step-by-step guide to developing a powerful B2B marketing plan</itunes:title>
			<pubDate>Tue, 02 Apr 2024 15:39:18 GMT</pubDate>
			<itunes:duration>19:47</itunes:duration>
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			<itunes:subtitle>Discover the power of planning - Creating your B2B marketing strategy</itunes:subtitle>
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			<itunes:episode>8</itunes:episode>
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			<description><![CDATA[In our latest podcast, the team discuss how to develop a strategic marketing communications plan and to align it with your business goals.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[In our latest podcast, the team discuss how to develop a strategic marketing communications plan and to align it with your business goals.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>How to Develop a Distinctive B2B Brand Identity That Customers Love</title>
			<itunes:title>How to Develop a Distinctive B2B Brand Identity That Customers Love</itunes:title>
			<pubDate>Tue, 27 Feb 2024 14:55:01 GMT</pubDate>
			<itunes:duration>35:45</itunes:duration>
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			<itunes:subtitle>The team unveil the secrets to developing a distinctive B2B brand identity. </itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>7</itunes:episode>
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			<description><![CDATA[Exploring the journey beyond logos and colour palettes, this article unveils the secrets to developing a distinctive B2B brand identity that truly connects with and is cherished by your customers.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Exploring the journey beyond logos and colour palettes, this article unveils the secrets to developing a distinctive B2B brand identity that truly connects with and is cherished by your customers.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>The Future of B2B Social Media Marketing</title>
			<itunes:title>The Future of B2B Social Media Marketing</itunes:title>
			<pubDate>Thu, 07 Sep 2023 10:25:22 GMT</pubDate>
			<itunes:duration>20:46</itunes:duration>
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			<itunes:subtitle>The team discuss the ever changing world of Social Media and the new comers to the scene in Threads</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>6</itunes:episode>
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			<description><![CDATA[What is going on in the world of Social Media? What is the latest newcomer Threads all about and what is happening to Twitter?<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[What is going on in the world of Social Media? What is the latest newcomer Threads all about and what is happening to Twitter?<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>AI driven Digital Marketing</title>
			<itunes:title>AI driven Digital Marketing</itunes:title>
			<pubDate>Tue, 01 Aug 2023 09:03:55 GMT</pubDate>
			<itunes:duration>26:20</itunes:duration>
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			<itunes:season>1</itunes:season>
			<itunes:episode>5</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63c16da0ff3d0700115f876e/1690880429190-889f32ae3a92d9ae1778f87e0c4fc36f.jpeg"/>
			<description><![CDATA[Boost your B2B marketing with AI - listen to our experts discover the possibilities and what the future could hold. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Boost your B2B marketing with AI - listen to our experts discover the possibilities and what the future could hold. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Website Design</title>
			<itunes:title>Website Design</itunes:title>
			<pubDate>Tue, 27 Jun 2023 08:29:56 GMT</pubDate>
			<itunes:duration>27:58</itunes:duration>
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			<link>https://mar-com.net/marketing/key-elements-in-website-design</link>
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			<acast:showId>63c16da0ff3d0700115f876e</acast:showId>
			<acast:episodeUrl>website-design</acast:episodeUrl>
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			<itunes:subtitle>Discover the latest insights on Website Design from our top digital marketing specialists</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>4</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63c16da0ff3d0700115f876e/1687854666044-ca9934c2203a6f06c714c81ff25e2237.jpeg"/>
			<description><![CDATA[In this episode we look a the key elements to consider when designing a website. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[In this episode we look a the key elements to consider when designing a website. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Creating a Digital Marketing Strategy</title>
			<itunes:title>Creating a Digital Marketing Strategy</itunes:title>
			<pubDate>Wed, 03 May 2023 15:27:36 GMT</pubDate>
			<itunes:duration>15:43</itunes:duration>
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			<link>https://mar-com.net/marketing/digital-marketing-strategy-the-most-important-strategy-ull-have</link>
			<acast:episodeId>64527c4e6dd2250011325f78</acast:episodeId>
			<acast:showId>63c16da0ff3d0700115f876e</acast:showId>
			<acast:episodeUrl>creating-a-digital-marketing-strategy</acast:episodeUrl>
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			<itunes:subtitle>Join our leading digital marketing specialists as they answer your questions on Digital Marketing Strategies</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>3</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63c16da0ff3d0700115f876e/1683132746422-e7b9b3b1788124c28b091280ac4cfc39.jpeg"/>
			<description><![CDATA[<p>In the third of our Ask the Experts podcast series we look at the tactives and objectives in regards to your digital marketing strategy. You can also read more about it in our article <a href="https://mar-com.net/marketing/digital-marketing-strategy-the-most-important-strategy-ull-have" rel="noopener noreferrer" target="_blank">here</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In the third of our Ask the Experts podcast series we look at the tactives and objectives in regards to your digital marketing strategy. You can also read more about it in our article <a href="https://mar-com.net/marketing/digital-marketing-strategy-the-most-important-strategy-ull-have" rel="noopener noreferrer" target="_blank">here</a></p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Keywords and how they can power your B2B SEO</title>
			<itunes:title>Keywords and how they can power your B2B SEO</itunes:title>
			<pubDate>Wed, 29 Mar 2023 12:27:18 GMT</pubDate>
			<itunes:duration>28:05</itunes:duration>
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			<link>https://mar-com.net/marketing/search-intent-how-implementing-it-can-power-your-b2b-seo</link>
			<acast:episodeId>64242e44bfe17100117c089c</acast:episodeId>
			<acast:showId>63c16da0ff3d0700115f876e</acast:showId>
			<acast:episodeUrl>keywords-and-how-they-can-power-your-b2b-seo</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6Zsyq/NXPmUAtiXRlNAYHgi5QFmcLcm8YFLLQ1w3VgkvixVNlvLHQ5e6ALwwOfF4HUChvafkfezJ4/McD/FiqoTLSqpDnpqezT7SoEngeqYvncWhQJyxusKaur7OE80gwpA]]></acast:settings>
			<itunes:subtitle>Keywords underpin your SEO. Our three leading marketers discuss how they work and what they do.</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>2</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63c16da0ff3d0700115f876e/1680091763459-a2dee70433d48c64ba84bc8126ed8fce.jpeg"/>
			<description><![CDATA[In the second of our Ask the Experts podcast series we look at exactly what search intent is and how optimising your website with specific keywords can help you to appear higher up in Google searches. You can also read more about it in our article <a href="https://mar-com.net/marketing/search-intent-how-implementing-it-can-power-your-b2b-seo" rel="noopener noreferrer" target="_blank">here</a><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[In the second of our Ask the Experts podcast series we look at exactly what search intent is and how optimising your website with specific keywords can help you to appear higher up in Google searches. You can also read more about it in our article <a href="https://mar-com.net/marketing/search-intent-how-implementing-it-can-power-your-b2b-seo" rel="noopener noreferrer" target="_blank">here</a><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>The what, why and how of Inbound Marketing</title>
			<itunes:title>The what, why and how of Inbound Marketing</itunes:title>
			<pubDate>Tue, 17 Jan 2023 23:10:46 GMT</pubDate>
			<itunes:duration>28:38</itunes:duration>
			<enclosure url="https://sphinx.acast.com/p/open/s/63c16da0ff3d0700115f876e/e/63c72af824a70400105345a1/media.mp3" length="41260800" type="audio/mpeg"/>
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			<link>https://mar-com.net/marketing/inbound-marketing-for-engineering-and-technology/</link>
			<acast:episodeId>63c72af824a70400105345a1</acast:episodeId>
			<acast:showId>63c16da0ff3d0700115f876e</acast:showId>
			<acast:episodeUrl>the-what-why-and-how-of-inbound-marketing</acast:episodeUrl>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZMTtedvdcRQbP4eiLMjXzCKLPjEYLpGj+NMVKa+5C8pL4u/EOj1Vw4h5MMJYp0lCcFAe0fnxBJy/1ju4Qxy1fh8gO4DvlGA40yms2g0/hOkcrfHIopjTygHFqGwwOPKFIai4SuTvs86Lx3UYCyl6Zsyq/NXPmUAtiXRlNAYHgi5QFmcLcm8YFLLQ1w3VgkvizyICnj1SSp+IohBdvjGHhcdpRVKnv1fEwrNcWOJEQLYv8BBaBuNNmMqlR/x/wVilgC6lzUKOwaa+EYuJQTP46k]]></acast:settings>
			<itunes:subtitle>Our three leading marketers discuss inbound Marketing and how to use it successfully</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>1</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63c16da0ff3d0700115f876e/1683132983192-4d03beafa2d252fedf4f4c8f5a1c54b6.jpeg"/>
			<description><![CDATA[<p>In the first of our Ask the Experts podcast series we ask what does Inbound Digital Marketing do for you and why should you take it seriously? </p><p>There are many moving parts to an Inbound Marketing campaign and they all need to be integrated and coordinated. In this <a href="https://mar-com.net/marketing/inbound-marketing-for-engineering-and-technology/" rel="noopener noreferrer" target="_blank">article</a> we unpick seven of the key elements of a campaign and share insights which will help you in your planning.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In the first of our Ask the Experts podcast series we ask what does Inbound Digital Marketing do for you and why should you take it seriously? </p><p>There are many moving parts to an Inbound Marketing campaign and they all need to be integrated and coordinated. In this <a href="https://mar-com.net/marketing/inbound-marketing-for-engineering-and-technology/" rel="noopener noreferrer" target="_blank">article</a> we unpick seven of the key elements of a campaign and share insights which will help you in your planning.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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