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		<title>AURA WWT Charter Podcast</title>
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		<itunes:summary><![CDATA[How can insight agencies and clients collaborate most effectively and happily?  Join us for reflections from AURA and a series of guests, exploring the value the AURA Working Well Together Charter can bring.  Podcast produced by Lovebrands and hosted by Louise McLaren.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		<description><![CDATA[How can insight agencies and clients collaborate most effectively and happily?  Join us for reflections from AURA and a series of guests, exploring the value the AURA Working Well Together Charter can bring.  Podcast produced by Lovebrands and hosted by Louise McLaren.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
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			<title>WWT Charter S3 ep4</title>
			<itunes:title>WWT Charter S3 ep4</itunes:title>
			<pubDate>Mon, 30 Mar 2026 11:00:38 GMT</pubDate>
			<itunes:duration>34:43</itunes:duration>
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			<description><![CDATA[In this episode, Louise interviews Matt Coggan at Boxclever and Helen Bell from Close Brothers on their successful partnership, and discusses the value the WWT Charter brings to their collaboration.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[In this episode, Louise interviews Matt Coggan at Boxclever and Helen Bell from Close Brothers on their successful partnership, and discusses the value the WWT Charter brings to their collaboration.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>WWT Charter, S3 Ep3</title>
			<itunes:title>WWT Charter, S3 Ep3</itunes:title>
			<pubDate>Mon, 23 Feb 2026 15:16:03 GMT</pubDate>
			<itunes:duration>42:25</itunes:duration>
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			<description><![CDATA[In this episode, Louise talks with Becki Jarvis from Trinity McQueen and Sarah Young from Asda about the value the WWT Charter has brought to their collaboration as they navigate shifts in ways of working between client and agency.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[In this episode, Louise talks with Becki Jarvis from Trinity McQueen and Sarah Young from Asda about the value the WWT Charter has brought to their collaboration as they navigate shifts in ways of working between client and agency.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Aura WWT Charter, S3 ep2</title>
			<itunes:title>Aura WWT Charter, S3 ep2</itunes:title>
			<pubDate>Mon, 09 Feb 2026 15:16:50 GMT</pubDate>
			<itunes:duration>27:39</itunes:duration>
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			<description><![CDATA[In this episode, host Louise McLaren from Lovebrands talks to Emily Hoong from One Minute to Midnight.  They explore the value of the charter for earlier-career researchers.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[In this episode, host Louise McLaren from Lovebrands talks to Emily Hoong from One Minute to Midnight.  They explore the value of the charter for earlier-career researchers.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>AURA WWT Charter S3 Ep1</title>
			<itunes:title>AURA WWT Charter S3 Ep1</itunes:title>
			<pubDate>Mon, 26 Jan 2026 15:09:27 GMT</pubDate>
			<itunes:duration>47:39</itunes:duration>
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			<description><![CDATA[We're back!  In this episode Louise McLaren talks to Stephen Lavery from The Earthshot Prize with Maria da Serra from Kantar about their impactful, award-winning work.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[We're back!  In this episode Louise McLaren talks to Stephen Lavery from The Earthshot Prize with Maria da Serra from Kantar about their impactful, award-winning work.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>WWT Charter, S2 ep.6</title>
			<itunes:title>WWT Charter, S2 ep.6</itunes:title>
			<pubDate>Mon, 01 Dec 2025 10:00:31 GMT</pubDate>
			<itunes:duration>29:25</itunes:duration>
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			<description><![CDATA[In this episode, Eimear MacGarty from Lovebrands interviews Jacinda Norman from KFC.  They discuss how Jacinda strives to ensure effective relationships between agency and business, forge strong relationships with stakeholders, and deliver insight with impact that lives on.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[In this episode, Eimear MacGarty from Lovebrands interviews Jacinda Norman from KFC.  They discuss how Jacinda strives to ensure effective relationships between agency and business, forge strong relationships with stakeholders, and deliver insight with impact that lives on.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>WWT Charter, S2 ep. 5</title>
			<itunes:title>WWT Charter, S2 ep. 5</itunes:title>
			<pubDate>Mon, 17 Nov 2025 17:55:28 GMT</pubDate>
			<itunes:duration>28:19</itunes:duration>
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			<description><![CDATA[Part 2 of Louise's discussion with Dan Rose, UK MD at Firefish.  They talk more about the insights sector today, and the value of the Aura WWT charter in navigating what can feel like a challenging market.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Part 2 of Louise's discussion with Dan Rose, UK MD at Firefish.  They talk more about the insights sector today, and the value of the Aura WWT charter in navigating what can feel like a challenging market.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>WWT Charter, S2 ep.4</title>
			<itunes:title>WWT Charter, S2 ep.4</itunes:title>
			<pubDate>Tue, 04 Nov 2025 09:25:04 GMT</pubDate>
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			<description><![CDATA[In this episode, Louise has a frank conversation about running an agency today, and the importance of strong client-agency relationships, with Dan Rose from Firefish.  There was so much to cover this episode is split in 2 - this is part 1, with the second coming soon!<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[In this episode, Louise has a frank conversation about running an agency today, and the importance of strong client-agency relationships, with Dan Rose from Firefish.  There was so much to cover this episode is split in 2 - this is part 1, with the second coming soon!<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>WWT Charter, S2 ep.3</title>
			<itunes:title>WWT Charter, S2 ep.3</itunes:title>
			<pubDate>Mon, 20 Oct 2025 16:09:28 GMT</pubDate>
			<itunes:duration>39:24</itunes:duration>
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			<itunes:subtitle>Georgia Lewin from The AA</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>2</itunes:season>
			<itunes:episode>3</itunes:episode>
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			<description><![CDATA[In this episode, we hear from Georgia Lewin at The AA on what the charter means to her as an insight team of one. We discuss how it helps her foster close working relationships with her agencies. And Georgia turns interviewer and asks Louise some questions too!<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[In this episode, we hear from Georgia Lewin at The AA on what the charter means to her as an insight team of one. We discuss how it helps her foster close working relationships with her agencies. And Georgia turns interviewer and asks Louise some questions too!<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>WWT Charter, S2 ep.2</title>
			<itunes:title>WWT Charter, S2 ep.2</itunes:title>
			<pubDate>Mon, 06 Oct 2025 16:31:14 GMT</pubDate>
			<itunes:duration>25:05</itunes:duration>
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			<acast:episodeId>68e3eed31300c48ae14bbc80</acast:episodeId>
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			<itunes:subtitle>Learning from when it goes wrong</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>2</itunes:season>
			<itunes:episode>2</itunes:episode>
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			<description><![CDATA[In this episode, we hear from Morag Spencer, partner at Hummingbird.  Morag talks with refreshing honesty about a challenging project, explaining what happened at each step of the way, and how the charter principles could have helped make for a smoother experience and a happier outcome.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[In this episode, we hear from Morag Spencer, partner at Hummingbird.  Morag talks with refreshing honesty about a challenging project, explaining what happened at each step of the way, and how the charter principles could have helped make for a smoother experience and a happier outcome.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>AURA WWT Charter Podcast</title>
			<itunes:title>AURA WWT Charter Podcast</itunes:title>
			<pubDate>Wed, 17 Sep 2025 20:01:00 GMT</pubDate>
			<itunes:duration>47:57</itunes:duration>
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			<acast:episodeId>68caf0c1cc8dc6f5bdc06b15</acast:episodeId>
			<acast:showId>68c3ece686eb67a6f6f48527</acast:showId>
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			<itunes:subtitle>Episode 1: Ruth Hinton, and the Charter so far</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>2</itunes:season>
			<itunes:episode>1</itunes:episode>
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			<description><![CDATA[In this episode, the first in series 2 of the AURA Working Well Together Charter podcast, we hear about the Charter more than a year since its launch. Ruth Hinton, AURA Chair, talks to Louise McLaren about the value of the Charter principles to the research and insight sector, and reflects on learnings so far.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[In this episode, the first in series 2 of the AURA Working Well Together Charter podcast, we hear about the Charter more than a year since its launch. Ruth Hinton, AURA Chair, talks to Louise McLaren about the value of the Charter principles to the research and insight sector, and reflects on learnings so far.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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    	<itunes:category text="Business"/>
    	<itunes:category text="Society &amp; Culture"/>
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