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		<copyright>Chris Martinez</copyright>
		<itunes:keywords>automotive,car sales,auto,used cars,sales</itunes:keywords>
		<itunes:author>Chris Martinez</itunes:author>
		<itunes:subtitle>Real Strategies to Elevate your Car Game!</itunes:subtitle>
		<itunes:summary><![CDATA[<p>Chris J. Martinez and a rotating group of guest experts bring you weekly take on the best, worst, and interesting stories from the Automotive Industry. Martinez is the Author of:</p><br><p>The Unfair Advantage: Digital Marketing Principles That Will Explode the Growth of an Auto Dealership</p><br><p>Driving Sales: What It Takes to Sell 1,000 Cars A Month</p><br><p>The Drive to 30: Your Ultimate Guide to Selling More Cars Than Ever</p><br><p>Co-Host of Cars Her Way Radio on IHeartRadio and Director of Operations of CarsHerWay.com</p><br><p>Martinez was recognized as AutoRemarketings 40 under 40 in 2018—Automotive Blogger. He is also the founder of publishing company J. Joseph Group, LLC, a dealer advisory board member of The Automotive Partners and a founding partner of The AutoMiner, LLC—which is a SAAS company that has increased sales and service retention.</p><br><p>He is people-driven, results-driven, customer-oriented and forward-thinking with more than 16 years of experience in automotive industry with senior roles. Martinez has developed teams and multi-platform work groups while providing key direction for dealership implementation. He is a former General Sales Manager at Austin TX’s No. 1 Volume and 6 time President Award and 4 time Board of Governor Award winning dealer—Charles Maund Toyota a single point car dealership selling 11,000 vehicles annually that generates over $400 million in revenue with over 300 personnel. He has a proven ability to grow sales and profitability, turnaround under-performing operations and introduce new methodologies to lead from a Best in Class position.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		<description><![CDATA[<p>Chris J. Martinez and a rotating group of guest experts bring you weekly take on the best, worst, and interesting stories from the Automotive Industry. Martinez is the Author of:</p><br><p>The Unfair Advantage: Digital Marketing Principles That Will Explode the Growth of an Auto Dealership</p><br><p>Driving Sales: What It Takes to Sell 1,000 Cars A Month</p><br><p>The Drive to 30: Your Ultimate Guide to Selling More Cars Than Ever</p><br><p>Co-Host of Cars Her Way Radio on IHeartRadio and Director of Operations of CarsHerWay.com</p><br><p>Martinez was recognized as AutoRemarketings 40 under 40 in 2018—Automotive Blogger. He is also the founder of publishing company J. Joseph Group, LLC, a dealer advisory board member of The Automotive Partners and a founding partner of The AutoMiner, LLC—which is a SAAS company that has increased sales and service retention.</p><br><p>He is people-driven, results-driven, customer-oriented and forward-thinking with more than 16 years of experience in automotive industry with senior roles. Martinez has developed teams and multi-platform work groups while providing key direction for dealership implementation. He is a former General Sales Manager at Austin TX’s No. 1 Volume and 6 time President Award and 4 time Board of Governor Award winning dealer—Charles Maund Toyota a single point car dealership selling 11,000 vehicles annually that generates over $400 million in revenue with over 300 personnel. He has a proven ability to grow sales and profitability, turnaround under-performing operations and introduce new methodologies to lead from a Best in Class position.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
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			<title>Story Telling vs Call to Action Marketing</title>
			<itunes:title>Story Telling vs Call to Action Marketing</itunes:title>
			<pubDate>Thu, 18 Jul 2019 14:41:37 GMT</pubDate>
			<itunes:duration>17:12</itunes:duration>
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			<acast:episodeUrl>story-telling-vs-call-to-action-marketing</acast:episodeUrl>
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			<itunes:subtitle>Story telling vs Call to Action Marketing</itunes:subtitle>
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			<itunes:season>1</itunes:season>
			<itunes:episode>6</itunes:episode>
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			<description><![CDATA[<p>Automotive Sessions ep 6 with&nbsp;<a href="https://www.facebook.com/ast?__tn__=K-R&amp;eid=ARDrHBzEcX24_mdocAZgcuCOVIaVHkMyw4Dw2c7MAbzLcR7eJ4pQEpJIA9JNYVqB61pT1myF7JTWAk96&amp;fref=mentions&amp;__xts__%5B0%5D=68.ARC45NPxAPbxzmltVzuuZV1TtdjPA5z6UL33aejrPjkJGE4eWZryAN5rZIcZKVVgVErCoKx2e4WDm0Od_2Jo5bYEatGw-fKaHOgdi1L7XMUUgFrR8rEr9Rei2O4X57ocskPUI9lm1i8OoX2J6iaXCHkr3cNpn00_0j0Q09lkW7JOp5YBmOH5DfkzlruePz9yRNvXVSk-dbIhTUGRdGVMs5S1u-ib" target="_blank">Andrew Street</a>&nbsp;and&nbsp;<a href="https://www.facebook.com/chrisjosephmartinez/?__tn__=K-R&amp;eid=ARA38C5bhrOHmXJbsOLe-KJDdgdulKWjQKooLNY4CP1FWNrTYUnn46w72Jom7YMkJ3vzerjJkFuErLAg&amp;fref=mentions&amp;__xts__%5B0%5D=68.ARC45NPxAPbxzmltVzuuZV1TtdjPA5z6UL33aejrPjkJGE4eWZryAN5rZIcZKVVgVErCoKx2e4WDm0Od_2Jo5bYEatGw-fKaHOgdi1L7XMUUgFrR8rEr9Rei2O4X57ocskPUI9lm1i8OoX2J6iaXCHkr3cNpn00_0j0Q09lkW7JOp5YBmOH5DfkzlruePz9yRNvXVSk-dbIhTUGRdGVMs5S1u-ib" target="_blank">Chris Joseph Martinez</a></p><p>We discuss Story Telling vs Call to Action Marketing.</p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Automotive Sessions ep 6 with&nbsp;<a href="https://www.facebook.com/ast?__tn__=K-R&amp;eid=ARDrHBzEcX24_mdocAZgcuCOVIaVHkMyw4Dw2c7MAbzLcR7eJ4pQEpJIA9JNYVqB61pT1myF7JTWAk96&amp;fref=mentions&amp;__xts__%5B0%5D=68.ARC45NPxAPbxzmltVzuuZV1TtdjPA5z6UL33aejrPjkJGE4eWZryAN5rZIcZKVVgVErCoKx2e4WDm0Od_2Jo5bYEatGw-fKaHOgdi1L7XMUUgFrR8rEr9Rei2O4X57ocskPUI9lm1i8OoX2J6iaXCHkr3cNpn00_0j0Q09lkW7JOp5YBmOH5DfkzlruePz9yRNvXVSk-dbIhTUGRdGVMs5S1u-ib" target="_blank">Andrew Street</a>&nbsp;and&nbsp;<a href="https://www.facebook.com/chrisjosephmartinez/?__tn__=K-R&amp;eid=ARA38C5bhrOHmXJbsOLe-KJDdgdulKWjQKooLNY4CP1FWNrTYUnn46w72Jom7YMkJ3vzerjJkFuErLAg&amp;fref=mentions&amp;__xts__%5B0%5D=68.ARC45NPxAPbxzmltVzuuZV1TtdjPA5z6UL33aejrPjkJGE4eWZryAN5rZIcZKVVgVErCoKx2e4WDm0Od_2Jo5bYEatGw-fKaHOgdi1L7XMUUgFrR8rEr9Rei2O4X57ocskPUI9lm1i8OoX2J6iaXCHkr3cNpn00_0j0Q09lkW7JOp5YBmOH5DfkzlruePz9yRNvXVSk-dbIhTUGRdGVMs5S1u-ib" target="_blank">Chris Joseph Martinez</a></p><p>We discuss Story Telling vs Call to Action Marketing.</p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Sell Cars ep 4 The Chameleon</title>
			<itunes:title>Sell Cars ep 4 The Chameleon</itunes:title>
			<pubDate>Thu, 18 Jul 2019 14:22:26 GMT</pubDate>
			<itunes:duration>21:38</itunes:duration>
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			<acast:episodeUrl>sell-cars-ep-4-the-chameleon</acast:episodeUrl>
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			<itunes:subtitle>Salesmanship how to break down the personalities to mirror your customer.</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
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			<description><![CDATA[<p>Sell Cars with Alex and Chris Ep 4</p><p>We discuss mirroring your customer also known as “Salesmanship.” How to be the chameleon.</p><p>Red - D- Dominant/Driver</p><p>Green - E- Ego/Expressive</p><p>Yellow - C- Complacent/Amiable&nbsp;</p><p>Blue - S- Stable/Analytical</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Sell Cars with Alex and Chris Ep 4</p><p>We discuss mirroring your customer also known as “Salesmanship.” How to be the chameleon.</p><p>Red - D- Dominant/Driver</p><p>Green - E- Ego/Expressive</p><p>Yellow - C- Complacent/Amiable&nbsp;</p><p>Blue - S- Stable/Analytical</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title><![CDATA[The "Turn" Sell Cars w/ Alex and Chris ep. 3]]></title>
			<itunes:title><![CDATA[The "Turn" Sell Cars w/ Alex and Chris ep. 3]]></itunes:title>
			<pubDate>Tue, 02 Jul 2019 20:42:11 GMT</pubDate>
			<itunes:duration>19:36</itunes:duration>
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			<itunes:subtitle><![CDATA[The "Turn" Sell Cars w/ Alex and Chris ep. 3]]></itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
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			<description><![CDATA[Sell Cars with Alex and Chris the two volume players - Alex Flores is a 2 time dealer of the year - number one New car dealer in Austin - number one Chevy dealer in Texas and number three Chevy dealer in the United States- selling over 800 cars a month.  With former general sales manager at Charles Maund Toyota who sold over 1000 cars a month.  Three time best selling author of Driving Sales would it take to sell 1000 cars a month, The Drive to 30, and The Unfair Advantage.  Co-host of Cars Her Way radio and podcaster of Automotive Sessions we discuss the TURN and why it's important.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Sell Cars with Alex and Chris the two volume players - Alex Flores is a 2 time dealer of the year - number one New car dealer in Austin - number one Chevy dealer in Texas and number three Chevy dealer in the United States- selling over 800 cars a month.  With former general sales manager at Charles Maund Toyota who sold over 1000 cars a month.  Three time best selling author of Driving Sales would it take to sell 1000 cars a month, The Drive to 30, and The Unfair Advantage.  Co-host of Cars Her Way radio and podcaster of Automotive Sessions we discuss the TURN and why it's important.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Lead forms with Facebook and Instagram</title>
			<itunes:title>Lead forms with Facebook and Instagram</itunes:title>
			<pubDate>Wed, 26 Jun 2019 20:20:05 GMT</pubDate>
			<itunes:duration>16:50</itunes:duration>
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			<acast:episodeUrl>lead-forms-with-facebook-and-instagram</acast:episodeUrl>
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			<itunes:subtitle>Why lead forms are important and how to convert.</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>5</itunes:episode>
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			<description><![CDATA[Andrew Street partner and CEO of Dealer OMG, who's agency manages over 150 rooftops nationally, and I talk lead forms with Facebook and lead conversions.  Automotive Sessions<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Andrew Street partner and CEO of Dealer OMG, who's agency manages over 150 rooftops nationally, and I talk lead forms with Facebook and lead conversions.  Automotive Sessions<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Sell Cars w/ Alex and Chris</title>
			<itunes:title>Sell Cars w/ Alex and Chris</itunes:title>
			<pubDate>Wed, 26 Jun 2019 13:20:19 GMT</pubDate>
			<itunes:duration>19:28</itunes:duration>
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			<itunes:subtitle>Desk Manger Interview, why Managers Fail.</itunes:subtitle>
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			<description><![CDATA[Sell Cars is a weekly FB show you can tune in every Tuesday at 2 p.m. ish with Alex Flores General Manager of the #1 Chevy dealer in Texas who sells over 800 cars a month, and Chris Martinez former General Sales Manger of #1 Toyota dealer who sold over 1,000 cars a month.  These 2 industry expert know how to sell cars and what to teach people how to do it.  Join us every Tuesday.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Sell Cars is a weekly FB show you can tune in every Tuesday at 2 p.m. ish with Alex Flores General Manager of the #1 Chevy dealer in Texas who sells over 800 cars a month, and Chris Martinez former General Sales Manger of #1 Toyota dealer who sold over 1,000 cars a month.  These 2 industry expert know how to sell cars and what to teach people how to do it.  Join us every Tuesday.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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		<item>
			<title>Sell Cars with Alex and Chris</title>
			<itunes:title>Sell Cars with Alex and Chris</itunes:title>
			<pubDate>Thu, 20 Jun 2019 21:48:39 GMT</pubDate>
			<itunes:duration>23:31</itunes:duration>
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			<link>https://www.dealergrowthstrategies.com/</link>
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			<acast:episodeUrl>sell-cars-with-alex-and-chris</acast:episodeUrl>
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			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>5</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/5d090d76da8001b80d8324df/1560876390166-0b1b83e58afd4aae30d8ea23467112d0.jpeg"/>
			<description><![CDATA[Alex Flores #1 Chevy Dealer in Austin Tx, #1 Chevy Dealer in Texas, and the #3 Chevy Dealer in the Nation.  We talk Culture and process in the dealership to win the game of cars.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Alex Flores #1 Chevy Dealer in Austin Tx, #1 Chevy Dealer in Texas, and the #3 Chevy Dealer in the Nation.  We talk Culture and process in the dealership to win the game of cars.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Nissan is like 7Eleven</title>
			<itunes:title>Nissan is like 7Eleven</itunes:title>
			<pubDate>Thu, 20 Jun 2019 21:01:05 GMT</pubDate>
			<itunes:duration>1:28</itunes:duration>
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			<link>https://www.dealergrowthstrategies.com/</link>
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			<acast:episodeUrl>nissan-is-like-7eleven</acast:episodeUrl>
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			<itunes:subtitle>Video Sales Nurturing</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>4</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/5d090d76da8001b80d8324df/1560876390166-0b1b83e58afd4aae30d8ea23467112d0.jpeg"/>
			<description><![CDATA[Former Car Dealer and Owner of Strategy with Jason - Jason Harris and I talk Video Sales Nurturing on Social Media.  <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Former Car Dealer and Owner of Strategy with Jason - Jason Harris and I talk Video Sales Nurturing on Social Media.  <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Robots in Service Department BDC</title>
			<itunes:title>Robots in Service Department BDC</itunes:title>
			<pubDate>Thu, 20 Jun 2019 20:36:33 GMT</pubDate>
			<itunes:duration>15:44</itunes:duration>
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			<link>https://www.dealergrowthstrategies.com/</link>
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			<acast:episodeUrl>robots-in-service-department-bdc</acast:episodeUrl>
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			<itunes:subtitle>Artificial Intelligence </itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>3</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/5d090d76da8001b80d8324df/1560876390166-0b1b83e58afd4aae30d8ea23467112d0.jpeg"/>
			<description><![CDATA[Partner at BlinkAi Dale Duke and I discuss the ever need to establish a Service BDC with Artificial Intelligence.  With AI you can schedule hundreds of appointments with a click of a button.  <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Partner at BlinkAi Dale Duke and I discuss the ever need to establish a Service BDC with Artificial Intelligence.  With AI you can schedule hundreds of appointments with a click of a button.  <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Marketing Spend </title>
			<itunes:title>Marketing Spend </itunes:title>
			<pubDate>Wed, 19 Jun 2019 19:51:42 GMT</pubDate>
			<itunes:duration>14:20</itunes:duration>
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			<link>https://www.dealergrowthstrategies.com/</link>
			<acast:episodeId>5d0a924ec859cb316496fb53</acast:episodeId>
			<acast:showId>5d090d76da8001b80d8324df</acast:showId>
			<acast:episodeUrl>marketing-spend</acast:episodeUrl>
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			<itunes:subtitle>How much should dealers spend</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>2</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/5d090d76da8001b80d8324df/1560876390166-0b1b83e58afd4aae30d8ea23467112d0.jpeg"/>
			<description><![CDATA[CEO of Dealer OMG Andrew Street and I discuss how much a dealer really needs to spend on Facebook and Instagram.  Audiences and target marketing.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[CEO of Dealer OMG Andrew Street and I discuss how much a dealer really needs to spend on Facebook and Instagram.  Audiences and target marketing.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Facebook and Instagram Marketing for Dealers</title>
			<itunes:title>Facebook and Instagram Marketing for Dealers</itunes:title>
			<pubDate>Wed, 19 Jun 2019 19:11:45 GMT</pubDate>
			<itunes:duration>24:36</itunes:duration>
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			<link>https://www.dealergrowthstrategies.com/</link>
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			<acast:showId>5d090d76da8001b80d8324df</acast:showId>
			<acast:episodeUrl>facebook-and-instagram-marketing-for-dealers</acast:episodeUrl>
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			<itunes:subtitle>Social Marketing Today</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>1</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/5d090d76da8001b80d8324df/1560876390166-0b1b83e58afd4aae30d8ea23467112d0.jpeg"/>
			<description><![CDATA[Introduction music by &lt;a href="https://www.hooksounds.com"&gt;HookSounds.com&lt;/a&gt; Episode 1 I talk to CEO of Dealer OMG Andrew Street.  We discuss Marketing Budgets for Facebook and Instagram.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Introduction music by &lt;a href="https://www.hooksounds.com"&gt;HookSounds.com&lt;/a&gt; Episode 1 I talk to CEO of Dealer OMG Andrew Street.  We discuss Marketing Budgets for Facebook and Instagram.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
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			<itunes:category text="Automotive"/>
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