B2B Sales Playbook

What I Wish I'd Known About Sales With Zac Thompson

Tue, 24 Feb 2026 09:00:00 GMT

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What I wish I'd Known About Sales with Tom Boston

Tue, 10 Feb 2026 13:28:39 GMT

In this episode of What I Wish I’d Known About Sales, Martin from Lead Forensics chats with Tom Boston, Brand Growth Manager at My Sales Coach, about his journey from cold-calling in the trenches to becoming a familiar face in the sales community.

Tom opens up about finding his voice on LinkedIn, why humour and authenticity matter more than sounding “professional”, and how leaning into who you really are can make selling feel easier and more natural. They talk about making prospects smile, standing out without being pushy, and building real connections that last beyond the first call.

A relaxed, honest conversation about bringing more personality into sales, and why being human might just be your biggest advantage.

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What I Wish I'd Known About Sales with Nia Secker

Tue, 20 Jan 2026 15:40:39 GMT

In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Nia Secker. Nia has built a powerhouse reputation on LinkedIn by pulling back the curtain on the SDR experience. She shares everything from live cold calls to the hilarious realities of sales life. As the SDR Manager at My Sales Coach, Nia is on a mission to turn sales into a more supportive, coaching-led profession.

We dive into why Nia was once terrified to post on social media and how "embracing the haters" helped her find her authentic voice. We discuss the transition from top-performing rep to leader, the importance of asking the right questions during your first job hunt, and why the "document, don't create" mindset is the secret to building trust with prospects. Whether you’re an SDR finding your feet or a manager looking to empower your team, Nia’s story is a masterclass in pushing past your comfort zone to build a career and a brand that lasts.

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What I Wish I'd Known About Sales with Fred Copestake

Wed, 07 Jan 2026 15:17:57 GMT

In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Fred Copestake. Fred is a renowned sales trainer, founder of Brindis, and the author of acclaimed books including Selling Through Partnering Skills, Ethical Selling and Hybrid Selling. With a career built on moving sales away from the high-pressure tactics of the past toward a collaborative, 'partnering' mindset, Fred joins us to discuss the subtle evolution of the industry. We dive into why the 'gift of the gab' is a myth, the importance of aligning your sales career with your personal values, and why the most successful salespeople today act as a guide rather than the hero of the story.

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What I Wish I'd Known About Sales with Harry Monkhouse

Fri, 28 Nov 2025 10:57:56 GMT

In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Harry Monkhouse. Harry, the Global BDR Manager at LastPass and founder of Onrush Consulting, has a career spanning from pounding the phones as an SDR to leading global teams and advising multiple startups on go-to-market strategy. We dive into his unique journey, exploring why the most crucial lesson in sales is finding your true personality, his clever test for coachability in new hires, and the hard-won lessons on scaling and motivating BDR teams across different time zones.

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What I Wish I'd Known About Sales with Neil Bhuiyan

Wed, 12 Nov 2025 11:02:38 GMT

In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Neil Bhuiyan. Neil, the creator of the HappySelling.io platform, has a career spanning nearly two decades in sales, beginning as an entry-level SDR and culminating as a trusted sales coach and founder. We dive into his unique journey, exploring how he developed a "fun-first" approach to cold calling and why he ultimately realized the closer life wasn't for him...

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What I Wish I'd Known About Sales with Steven Birdsall

Mon, 27 Oct 2025 12:05:53 GMT

In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Steven Birdsall. Steven, the Chief Revenue Officer at Alteryx, has led sales organizations from Fortune 500 companies like SAP and Oracle to successful IPOs. We dive into his unique perspective on adapting global leadership to different international cultures, his mathematical approach to solving business problems, and the lessons he learned while scaling a company for IPO. We also explore what it means to be a truly supportive servant leader and why he insists on hiring for personal attributes over experience.

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What I Wish I'd Known About Sales with Robin Burr

Mon, 13 Oct 2025 10:40:41 GMT

In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Robin Burr. Robin is a sales trainer and coach who helps reps stop losing deals they deserve to win by teaching them to think like a profiler, speak like a hypnotist, and sell like a psychological operator. We dive into the concept of self-persuasion and how to plant the seed of change, his secrets to why traditional sales training often fails, and why he's so passionate about mentoring the next generation of sellers with a psychological approach.

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What I Wish I'd Known About Sales with Robert Akerele

Thu, 25 Sep 2025 08:41:39 GMT

In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Robert Akerele. Robert, who started his career in recruitment for mergers and acquisitions, shares his incredible journey into tech sales. We dive into the mindset that took him from a cold-calling champion to an AE, his secrets to leading a team to hit every single target, and why he's so passionate about mentoring the next generation of sellers.

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What I Wish I'd Known About Sales with Virginia Coates

Tue, 09 Sep 2025 11:58:57 GMT

In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Virginia Coates, Business Development Director at Jump Sec. Ginny, who began her career as a primary school teacher, shares her fascinating journey into the world of tech sales. She offers authentic insights on how skills learned outside of sales can lead to success. Ginny also discusses the importance of maintaining a human element in sales, building a strong personal brand on LinkedIn and the biggest misconceptions about starting a career in business development.

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What I Wish I'd Known About Sales with Paul Thomas

Wed, 27 Aug 2025 09:40:44 GMT

In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by CEO and Founder Paul Thomas. He reveals his lessons from years on the front lines, what to look for when building a winning sales team, and what AI means for the future of sales. You won't want to miss this one.

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What I Wish I'd Known About Sales with Emily White

Mon, 11 Aug 2025 09:23:55 GMT

In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by B2B sales expert Emily White. Emily known as "Recruitment Secrets" on TikTok, shares her authentic insights on navigating the world of sales. She offers practical advice on topics like cold calling, building a personal brand for lead generation and using AI in outreach to get results.

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What I Wish I'd Known About Sales with Saz James

Fri, 18 Jul 2025 11:03:36 GMT

In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by B2B sales expert Sarah (Saz) James. Saz shares her candid insights on navigating the world of sales, from mastering lead generation and cold calling, to building resilience and breaking down barriers for women in the industry.

🌐 Lead Forensics Website

🔗 LinkedIn

🎶 TikTok

🐦 X

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What I Wish I'd Known About Sales with Jarrod Best-Mitchell

Mon, 07 Jul 2025 10:59:12 GMT

In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Jarrod Best-Mitchell. Discover the key insights he wished he'd known sooner about optimizing LinkedIn and becoming a more effective social seller, directly impacting sales success.

🌐 Lead Forensics Website

🔗 LinkedIn

🎶 TikTok

🐦 X

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B2B Superpowers: Persuasion! How to Win Over Prospects!

Fri, 13 Oct 2023 09:00:00 GMT

In the deep waters of B2B sales, the Commitment Kraken looms large, wrapping its tentacles around prospects and impeding them from making decisive commitments. |

Our B2B Superpowers webinar is here to equip you with the tools to convince the Commitment Kraken and secure unwavering commitments from your prospects! 💪💼 2023 may have brought its share of challenges, but with our expert guidance, you can conquer the Commitment Kraken and emerge as a persuasive force in the B2B sales realm!

Essential B2B Podcast

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B2B Superpowers: How to Beat Cold Call Anxiety and Smash Your Targets

Fri, 06 Oct 2023 09:00:00 GMT

In the eerie darkness of sales, the Call Anxiety Conjurer lurks, casting a spell of fear over even the bravest of salespeople.

The mere thought of making sales calls can send shivers down the spine, conjuring visions of rejection, uncertainty, and pressure to perform.

Fear not, for we have the ultimate antidote to furnish you with B2B Superpowers! 🚀

You'll learn how to:

🎯 Master the art of overcoming call anxiety and make confident sales calls.

🎯 Forge authentic connections with prospects and build rapport.

🎯 Develop persuasive techniques that leave prospects eager to engage.

🎯 Discover strategies to boost your sales confidence and resilience.

🎯 Acquire powerful selling skills that outmatch the Call Anxiety Conjurer!

Step into your B2B Superpowers and banish call anxiety forever.

Essential B2B Podcast

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B2B Superpowers: Build A Superheroic Sales Pipeline To Destroy Dr. Drought

Fri, 29 Sep 2023 13:00:00 GMT

Are you tired of facing the relentless Dr. Drought, casting a scorching spell and leaving your sales pipeline parched and barren? 🚀

Fear not, for our B2B Superpowers webinar is here to equip you with the tools to combat Dr. Drought's malevolent influence!

You'll learn:

🔥 How to infuse your pipeline with a blazing flow of high-quality prospects and leads.

💧 Strategies to nurture and cultivate relationships, ensuring a steady stream of opportunities.

🌱 Develop tactics to sprout conversions and turn prospects into loyal customers.

🌧️ Reignite the revenue flow and watch your sales pipeline bloom with success.

💼 Harness the strength within you to build a sales pipeline that stands strong against Dr. Drought's dry spell.

Essential B2B Podcast

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B2B Superpowers - How to Stop Your Inner Sales Self Saboteur

Fri, 22 Sep 2023 13:00:00 GMT

Video to this week's podcast here

Are you ready to conquer the villain that lurks within, holding you back from achieving your full potential?

Join us for an extraordinary webinar where we reveal the secrets to defeating the ultimate adversary in B2B, Your Inner Sales Self- Saboteur.

You'll learn:

🚀 How To Understand Your Inner Sales Self - Saboteur: Delve into the depths of Your Inner Sales Self- Saboteur's powers and tactics, learning how it infiltrates your mindset.
🔑 Supercharged Self-Confidence: Discover Larry Long Jr.'s secrets to boosting self-confidence and banishing self-doubt, gaining the superpower of unshakeable self-belief.
🔥 How To Overcome Obstacles: Uncover strategies for conquering obstacles, fears, and internal conflicts that may be hindering your path to success.
🌐 How To Harness Self-Belief: Learn how to harness the power of self-belief, unlocking your inner potential and igniting your journey towards dominance.
🚀 Empowerment and Transformation: Larry Long Jr. will inspire you to embrace change, transform your mindset, and overcome challenges, emerging as a true champion.

Don't miss this extraordinary opportunity to learn from a motivational legend and master the art of defeating Your Inner Sales Self- Saboteur. Empower yourself with the tools and mindset needed to dominate self-doubt and unleash your inner superhero.

Essential B2B Podcast

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B2B Superpowers - Superhero Tactics to Get Past the Gatekeeper

Fri, 08 Sep 2023 16:00:00 GMT

Unlock the secrets to effortlessly bypassing this notorious obstacle 🔑
Join us for the electrifying webinar "How to Get Past the Gatekeeper" designed exclusively for sales superheroes.🚀

On August 24, we'll cover how to:
🔮 Decode the Gatekeeper's Mind
✨ Craft Irresistible Opening Lines
🧭 Navigate Obstacles with Ease
🔥 Empower Your Elevator Pitch

Plus, much more!
Don't let The Gatekeeper hold you back from achieving your sales goals!

Seize your chance to unleash your inner sales superhero, conquer the gatekeeper and take your sales superpowers to new heights.

Essential B2B Podcast

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B2B Superpowers - How To Overcome Negotiation Nightmares (w/ Mike Manzi)

Fri, 25 Aug 2023 13:00:00 GMT

Welcome to another edition of B2B Superpowers- this time, we welcome back Mike Manzi to discuss Negotiation Nightmares!

Negotiating is a key skill for any B2B Superhero and Mike does not disappoint with bringing his own Superpowers to this conversation! Listen out for his tip on how to read minds too!

Enjoy!

Essential B2B Podcast

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B2B Superpowers - How To Overcome the Objection Overlord! w/ Tom Armitage, Smith.ai

Fri, 18 Aug 2023 12:00:00 GMT

Welcome back to another B2B Superpowers episode!
This week, we're talking to Tom Armitage all about how to handle objections like Captain America wielding his mighty shield, and how to overcome that treacherous B2B Supervillain- The Objection Overlord!

Loads to take away as always- get ready to charge up your powers and handle ALL objections that come your way!

Enjoy!

Essential B2B Podcast

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B2B Superpowers: How To Become Captain Cold Call!

Fri, 21 Jul 2023 15:00:00 GMT

Welcome to the first episode from our new series of webinars- B2B Superpowers!
For this inaugural webinar, Joe was joined by Matthew Provins, Head of Partnerships and Enablement at Glencoco, to discuss how to supercharge your cold calling!

Enjoy!

Essential B2B Podcast

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Lead Generation Drought? Killer Techniques for B2B Lead Generation - w/ Mike Manzi

Fri, 14 Jul 2023 09:00:00 GMT

Mike Manzi joins us once again- this time, it's all about lead generation!
Mike offers up strategies on:

- The value of a value sequence approach
- Experimenting with different messaging and targeting different challenges
- The importance of addressing unique problems, targeting those with a budget, and finding a less competitive market.

Enjoy!

Essential B2B Podcast

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The Best of the B2B Sales Playbook H1 - Part 2

Fri, 30 Jun 2023 08:00:00 GMT

For this episode of the B2B Sales Playbook Podcast, we're taking a look back at some of the key lessons we learned from our roster of guest speakers!

You'll hear from the likes of Alison Edgar, Brad Burton, Benjamin Dennehy, Michael Hanson, Mike Manzi and more, sharing their expertise and experience!

Enjoy!

Essential B2B Podcast

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The Best of the B2B Sales Playbook H1 - Part 1

Fri, 23 Jun 2023 13:00:00 GMT

Essential B2B Podcast

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Turning No Shows into Sales

Fri, 16 Jun 2023 11:00:00 GMT

This episode of the B2B Sales Playbook Podcast is the audio from our previous webinar, all about Turning No Shows into Sales!

Whether you’re an experienced sales leader yourself, a new recruit or are just looking for ways to tip the odds in your favor, this B2B Sales Playbook is guaranteed to give you some fresh ideas to boost your results 🚀

Joe was joined by an expert panel, namely:

Guests:
🔥 Alison Edgar MBE - Chief SMASHER at SMASH-IT Training
🔥 Chris Murray - Founder of Lucrum House Group
🔥 Will Aitken - Content Creator at Lavender
🔥 Tyler Witt - sales leader at Lead Forensics

Essential B2B Podcast

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Mastering the Art of Social Selling

Fri, 09 Jun 2023 13:00:00 GMT

This episode is the audio from a previous webinar, Mastering the Art of Social Selling. Joe was joined by an expert panel of social sellers, comprising:

💌 William Holden - Co-Founder at Vidu! 👋🔥 He's currently building Vidu.io to help sellers capture prospect’s attention and improve message response rates.

Tyler Witt - a sales leader at Lead Forensics with over a decade of experience in building relationships, coaching, developing talent, and managing high-level sales professionals 🔥

Tom Alaimo - B2B sales professional at Gong, blogger, and podcaster… Make sure you check him out on millennialmomentum.net
👋

Chris van Praag 🌱 - a content creator for VidYard and video enthusiast 🎥
Make sure you check him out ☞ bit.ly/3Q5aKv4

Essential B2B Podcast

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The 5 BIGGEST Mistakes Sales People Are Making RIGHT NOW (and how to avoid them!) w/ Tyler Witt

Fri, 02 Jun 2023 12:00:00 GMT

In this podcast, our host, Joe Ducarreaux, picks the brains of industry experts, innovators and sales leaders to draw up a series of playbooks full of actionable tips and tricks for you to take away and run with!

I wanted to try something different for this episode of The B2B Sales Playbook podcast – I wanted to know what the BIGGEST mistakes sales people are making right now and how to fix them.

For this, I knew I’d need someone with extensive sales experience and that’s why I called on returning guest, Tyler Witt for his analysis on the most consistent mistakes he sees sales professionals, both new and experienced!

Enjoy this!

Essential B2B Podcast

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From Pipeline to Profit - Strategies for Sales Leaders - w/ Christian Wettre, SugarCRM

Fri, 26 May 2023 08:00:00 GMT

In this podcast, our host, Joe Ducarreaux, picks the brains of industry experts, innovators and sales leaders to draw up a series of playbooks full of actionable tips and tricks for you to take away and run with!

For this episode, Joe was joined by Christian Wettre, SVP and GM at SugarCRM, who offers up some expert advice when considering your CRM and pipeline strategy.
There's so much to take away from here, you're absolutely going to learn something!

Enjoy!

Essential B2B Podcast

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Problem Prospecting - The Discovery Strategy Playbook - w/ Mark Ackers, MySalesCoach

Fri, 19 May 2023 12:00:00 GMT

In this podcast, our host, Joe Ducarreaux, picks the brains of industry experts, innovators and sales leaders to draw up a series of playbooks full of actionable tips and tricks for you to take away and run with!

For this episode, Joe was joined by Mark Ackers, Head of Sales at MySalesCoach, who took some time out of his holiday to offer up some expertise when it comes to prospecting! Discovery can be tricky when prospects are scarce, so Mark comes in to off some practial advice you can apply to your strategy.

Enjoy!

Essential B2B Podcast

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Protecting Your Mental Health in Sales - w/ Michael Hanson, Growth Genie & Cosmic Bridge Podcast

Fri, 12 May 2023 12:00:00 GMT

This episode contains discussion of topics which some listeners may find difficult.

This month is Mental Health Awareness Month and Joe was keen to talk to someone about protecting your mental health while working in a fast paced and stressful career like sales.

He's joined by Michael Hanson from Growth Genie and co-host of the Cosmic Bridge podcast to discuss tactics and advice when considering your mental health.

As Michael says, there are resources available on Movember’s website, should you need them and remember to check in with your colleagues and friends regularly- it’s amazing how much you might be helping someone!

Enjoy!

Essential B2B Podcast

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Closing Deals Quicker Playbook w/ Toby Fellows

Fri, 05 May 2023 08:00:00 GMT

In this podcast, our host, Joe Ducarreaux, picks the brains of industry experts, innovators and sales leaders to draw up a series of playbooks full of actionable tips and tricks for you to take away and run with!

For this episode, Joe was joined by Toby Fellows, Global Head of Mid Market Sales for this conversation where we explored the best tips and tricks for helping getting those deals over the line in record time!

Enjoy!

Essential B2B Podcast

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Communicating with Buyers Playbook w/ Pete Murphy

Fri, 28 Apr 2023 09:00:00 GMT

In this podcast, our host, Joe Ducarreaux, picks the brains of industry experts, innovators and sales leaders to draw up a series of playbooks full of actionable tips and tricks for you to take away and run with!

For this episode of the B2B Sales Playbook, Joe was joined by Pete Murphy, Global Sales Director at Nebula Global Services!

Pete was a great guest and offered up a lot of value on the subject of Commuincating with Buyers, so listen to this to improve your back and forth with your buyers!

Enjoy!

Essential B2B Podcast

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Death of the Traditional Salesperson - w/ Benajmin Dennehy - The UK's Most Hated Sales Trainer

Fri, 21 Apr 2023 11:00:00 GMT

In this podcast, our host, Joe Ducarreaux, picks the brains of industry experts, innovators and sales leaders to draw up a series of playbooks full of actionable tips and tricks for you to take away and run with!

This episode is the audio taken from a webinar we ran recently called ”Death of the Traditional Salesperson."

For this, I was joined by Benjamin Dennehy, who brands himself as The UK's Most Hated Sales Trainer.

Benjamin is always worth listening to and offered up some frank opinions and energy to the conversation, which you’re really going to enjoy!

Essential B2B Podcast

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Diary of a CEO - A Conversation with Paul Thomas, Lead Forensics CEO

Fri, 14 Apr 2023 09:00:00 GMT

In this podcast, our host, Joe Ducarreaux, picks the brains of industry experts, innovators and sales leaders to draw up a series of playbooks full of actionable tips and tricks for you to take away and run with!

For this episode of the B2B Sales Playbook Podcast, Joe was joined by Lead Forensics CEO Paul Thomas, to find out what being a CEO is really like.

Paul begins by telling us how Lead Forensics got started and what challenged the business in its early days. He talks about mindset, leadership, and exactly what characteristics he looks for in new-hires as well as other CEOs and Leaders.

There's even a couple of book recommendations towards the end!

Enjoy!

Essential B2B Podcast

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The Importance of Building Rapport in Sales and Marketing - w/ Christina Garnett

Fri, 07 Apr 2023 09:00:00 GMT

In this podcast, our host, Joe Ducarreaux, picks the brains of industry experts, innovators and sales leaders to draw up a series of playbooks full of actionable tips and tricks for you to take away and run with!

For The Building Rapport in Sales and Marketing Playbook,, Joe was joined by Christina Garnett, Principal Marketing Manager for HubSpot.

There's LOADS to take away from this conversation, as Joe and Christina have quickly built a rapport in their podcasts and webinars, so there are tips and tricks aplenty!

Enjoy!

Essential B2B Podcast

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The Sales Motivation Playbook - w/ Brad Burton

Fri, 31 Mar 2023 08:00:00 GMT

In this podcast, our host, Joe Ducarreaux, picks the brains of industry experts, innovators and sales leaders to draw up a series of playbooks full of actionable tips and tricks for you to take away and run with!

For The Sales And Marketing Collaboration Playbook, Joe was joined by Brad Burton - founder of Four Networking & four times bestselling Amazon business author.

Brad brings HUGE energy to the B2B Sales Playbook and offers up some incredible tips and tricks for staying motivated, even in trickier times!

This is a great listen!

Enjoy!

Essential B2B Podcast

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The Sales And Marketing Collaboration Playbook - with Wanda Dunaway

Fri, 24 Mar 2023 10:00:00 GMT

In this podcast, our host, Joe Ducarreaux, picks the brains of industry experts, innovators and sales leaders to draw up a series of playbooks full of actionable tips and tricks for you to take away and run with!

For The Sales And Marketing Collaboration Playbook, Joe was joined by Leader of Strategy at Sossego, Wanda Dunaway.

Wanda offers up real life examples of factors to consider when sales and marketing collaborate, but her real focus is on the communication between departments.

This is a great listen!

Enjoy!

Essential B2B Podcast

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The Sales Psychology Playbook - with Gabe Biondo

Fri, 17 Mar 2023 10:00:00 GMT

In this podcast, our host, Joe Ducarreaux, picks the brains of industry experts, innovators and sales leaders to draw up a series of playbooks full of actionable tips and tricks for you to take away and run with!

For The Sales Psychology Playbook, Joe was joined by Vice President of Commercial Sales at Saviynt, Gabe Biondo.

Gabe has a wealth of experience on mindset and influence and offers up a lot of actionable takeaways in this episode- it's a great listen!

Enjoy!

Essential B2B Podcast

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International Women's Day Special - with Wanda Dunaway

Wed, 08 Mar 2023 09:00:00 GMT

Happy International Women's Day everybody!

In celebration of International Women's Day, Joe sat down with Wanda Dunaway, VP of Marketing at Sossego.
Wanda has had her fair share of experience working in industries which are commonly male-dominated and here, she gives a lot of useful takeaways to consider for men and women to consider.

This is a great conversation, and Wanda was a fabulous guest!

Enjoy!

Essential B2B Podcast

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The SDR Transformation Playbook

Fri, 03 Mar 2023 10:00:00 GMT

In this podcast, our host, Joe Ducarreaux, picks the brains of industry experts, innovators and sales leaders to draw up a series of playbooks full of actionable tips and tricks for you to take away and run with!

For the SDR Transformation Playbook, Joe was joined by Chris Doidge, Head of Delivery at EngageTech, Georgia Kirwan, Head of Sales Development at EngageTech and Amy Cooke, Global Development Director at Lead Forensics.

Our expert panelists shared a blueprint for transforming a good SDR team into a great one, with proven strategies for building a sales engine that drives revenue, boosts productivity, and elevates your brand!

Enjoy!

Essential B2B Podcast

Essential B2B Podcast

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The Sales Leadership Playbook - with Céline Schillinger

Fri, 24 Feb 2023 10:00:00 GMT

In this podcast, our host, Joe Ducarreaux, picks the brains of industry experts, innovators and sales leaders to draw up a series of playbooks full of actionable tips and tricks for you to take away and run with!

For the Sales Leadership Playbook, Joe was joined by Céline Schillinger, author of "Dare to Un-Lead" and Founder & CEO at We Need Social.

Eric was a delight to chat to and he offers up some very grounded advice and tips when it comes to creating a positive sales culture. It's a great listen!

Enjoy!

Essential B2B Podcast

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Fixing a Broken Sales Culture Playbook - with Eric Balis

Fri, 17 Feb 2023 10:00:00 GMT

In this podcast, our host, Joe Ducarreaux, picks the brains of industry experts, innovators and sales leaders to draw up a series of playbooks full of actionable tips and tricks for you to take away and run with!

For the Fixing a Broken Sales Culture Playbook, Joe was joined by Eric Balis, Fractional CRO and VP of Sales at Top Tier Sales Advisors.

Eric was a delight to chat to and he offers up some very grounded advice and tips when it comes to creating a positive sales culture. It's a great listen!

Enjoy!

Essential B2B Podcast

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Achieving Super Bowl Goals Playbook - with Tom Armitage

Fri, 10 Feb 2023 10:00:00 GMT

In this podcast, our host, Joe Ducarreaux, picks the brains of industry experts, innovators and sales leaders to draw up a series of playbooks full of actionable tips and tricks for you to take away and run with!

Super Bowl Sunday is almost upon us, so Joe invited Tom Armitage onto the B2B Sales Playbook, to figure out what tactics can be transferred from the football field and onto the Sales Floor!

This is a really fun chat and Tom was incredibly gracious to come along for the recording, considering he is a huge Dallas Cowboys fan!

Enjoy!

Essential B2B Podcast

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The Self Coaching Sales Playbook - with Tyler Witt

Fri, 03 Feb 2023 11:00:00 GMT

In this podcast, our host, Joe Ducarreaux, picks the brains of industry experts, innovators and sales leaders to draw up a series of playbooks full of actionable tips and tricks for you to take away and run with!

This episode is a chat with Tyler Witt, Sales Evangelist for Lead Forensics. Tyler is a keen advocate for becoming a Sales Professional, specialising in mindset and, as he puts it, becoming the CEO of your own chair. Here's a few lessons from Tyler all about how to coach yourself to become a sales professional and really grasp your career in both hands.

As always, there's loads to take away here, and it's a great listen!

Enjoy!

Essential B2B Podcast

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Getting the Sales Job You Want Playbook - with Nicole Connors

Fri, 27 Jan 2023 12:00:00 GMT

In this podcast, our host, Joe Ducarreaux, picks the brains of industry experts, innovators and sales leaders to draw up a series of playbooks full of actionable tips and tricks for you to take away and run with!

This episode is a chat with Nicole Connors, VP of Performance at Darktrace. She and Joe discuss what key factors you need to find in a company when considering applying for a sales position, what makes a resume stand above the noise and how important it is to have one or two killer questions at the ready in an interview situation!

As always, there's loads to take away here, and it's a great listen!

Enjoy!

Essential B2B Podcast

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Cold Calling Playbook - with Antoine Marsden

Fri, 20 Jan 2023 13:00:00 GMT

In this podcast, our host, Joe Ducarreaux, picks the brains of industry experts, innovators and sales leaders to draw up a series of playbooks full of actionable tips and tricks for you to take away and run with!

For this B2B Sales Playbook, Joe chatted with Antoine Marsden, to pick up some tips on cold calling skills. Antioine is the Co-Founder and Chief Sales Officer for Sales DRIIVN, the UK's number 1 Performance Sales Agency

They talk about setting your mindset, doing your research ahead of a call and how to quickly build rapport with the person you're on the phone with. There's loads to learn and take away from this episode!

Enjoy!

Essential B2B Podcast

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The Big Sales Trends of 2023 Playbook - with Aaron Evans

Mon, 16 Jan 2023 14:00:00 GMT

If you're curious about the latest developments in sales and what they’ll mean for you in 2023, you've come to the right place!

From the impact of global economic conditions to the rise of new processes and automation, we discussed the key factors that will influence sales success in the coming year.

Aaron Evans (Top 20 Global Sales Enablement Influencer) and our host, Joe Ducarreaux shared thought-provoking ideas on what’s hot and what’s not in 2023.

Enjoy!

Essential B2B Podcast

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Personal Branding Playbook - with Michael Manzi

Fri, 13 Jan 2023 10:00:00 GMT

In this podcast, our host, Joe Ducarreaux, picks the brains of industry experts, innovators and sales leaders to draw up a series of playbooks full of actionable tips and tricks for you to take away and run with!

For this B2B Sales Playbook, Joe caught up with Michael Manzi, to pick up some tips on personal branding.

Michael runs the TikTok accounts @OfficialSalesTips and @OfficialSalesLeaderTips, (which have amassed over 10 million views), and has achieved over $100 million in sales.

He jumped to mind straight away when considering personal branding, and he offers up some great advice on what your personal branding should look and sound like.

Enjoy!

Essential B2B Podcast

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Personal Plan Playbook for 2023 - with Alison Edgar MBE

Fri, 06 Jan 2023 10:00:00 GMT

Welcome to the B2B Sales Playbook, brought to you by Lead Forensics!

In this podcast, our host, Joe Ducarreaux, picks the brains of industry experts, innovators and sales leaders to draw up a series of playbooks full of actionable tips and tricks for you to take away and run with!

In this first episide, Joe is joined by Alison Edgar MBE, to talk about creating a personal plan for the upcoming year.

Alison is the author of Smash It- The Art of Getting What You Want, so she knows a thing or two about smashing goals!

Enjoy!

Essential B2B Podcast

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