60 acast.com Basket Case https://shows.acast.com/basket-case en The Drum Commerce Media The Drum Basket Case is the podcast dedicated to having fun with and making fun of commerce media. Brought to you by The Drum and Qsic, the series explores the biggest trends, debates, and absurdities shaping the industry through candid conversations, sharp insights, and a healthy dose of self-awareness.


Hosted on Acast. See acast.com/privacy for more information.

]]> Basket Case is the podcast dedicated to having fun with and making fun of commerce media. Brought to you by The Drum and Qsic, the series explores the biggest trends, debates, and absurdities shaping the industry through candid conversations, sharp insights, and a healthy dose of self-awareness.


Hosted on Acast. See acast.com/privacy for more information.

]]> false The Drum info+6a350ae9db494ef85c97421b@mg-eu.acast.com 6a350ae9db494ef85c97421b basket-case episodic https://assets.pippa.io/shows/cover/1781861088969-e00cb404-8103-4914-96b9-c3527011405e.jpeg https://shows.acast.com/basket-case Basket Case Show me the brand money Show me the brand money Mon, 27 Jul 2026 16:23:24 GMT 25:12 6a6785fc35a551238a75f11d true https://shows.acast.com/basket-case/episodes/show-me-the-brand-money 6a6785fc35a551238a75f11d 6a350ae9db494ef85c97421b show-me-the-brand-money full 1 2 Basket Case is the podcast dedicated to having fun with and making fun of commerce media. Brought to you by The Drum and Qsic, the series explores the biggest trends, debates, and absurdities shaping the industry through candid conversations, sharp insights, and a healthy dose of self-awareness.


In Episode 2, “Show Me the Brand Money,” we sit down with Jason O’Toole of Gildan to explore why retail media is still struggling to unlock brand budgets. From the divide between brand and performance to the untapped potential of the physical store, we ask whether this is really a budget problem—or a product problem disguised as one.


At the time of recording, Jason O'Toole was with Gildan and has since moved to Dentsu

Hosted on Acast. See acast.com/privacy for more information.

]]> Basket Case is the podcast dedicated to having fun with and making fun of commerce media. Brought to you by The Drum and Qsic, the series explores the biggest trends, debates, and absurdities shaping the industry through candid conversations, sharp insights, and a healthy dose of self-awareness.


In Episode 2, “Show Me the Brand Money,” we sit down with Jason O’Toole of Gildan to explore why retail media is still struggling to unlock brand budgets. From the divide between brand and performance to the untapped potential of the physical store, we ask whether this is really a budget problem—or a product problem disguised as one.


At the time of recording, Jason O'Toole was with Gildan and has since moved to Dentsu

Hosted on Acast. See acast.com/privacy for more information.

]]> Missing! In-Store Media Missing! In-Store Media Fri, 19 Jun 2026 09:26:12 GMT 26:57 6a350b344a8189f2c3a6c684 true https://shows.acast.com/basket-case/episodes/missing-in-store-media 6a350b344a8189f2c3a6c684 6a350ae9db494ef85c97421b missing-in-store-media full 1 1 Basket Case is the podcast dedicated to having fun with and making fun of commerce media. Brought to you by The Drum and Qsic, the series explores the biggest trends, debates, and absurdities shaping the industry through candid conversations, sharp insights, and a healthy dose of self-awareness.


In Episode 1, "Missing! In-Store Media," we sit down with Austin Leonard, Vice President and General Manager of Dollar General Media Network, to explore why one of retail media's biggest opportunities is still hiding in plain sight. From the role of the physical store to the future of retail media, we examine what's missing from the conversation—and why it matters.

Hosted on Acast. See acast.com/privacy for more information.

]]> Basket Case is the podcast dedicated to having fun with and making fun of commerce media. Brought to you by The Drum and Qsic, the series explores the biggest trends, debates, and absurdities shaping the industry through candid conversations, sharp insights, and a healthy dose of self-awareness.


In Episode 1, "Missing! In-Store Media," we sit down with Austin Leonard, Vice President and General Manager of Dollar General Media Network, to explore why one of retail media's biggest opportunities is still hiding in plain sight. From the role of the physical store to the future of retail media, we examine what's missing from the conversation—and why it matters.

Hosted on Acast. See acast.com/privacy for more information.

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