Behind the Numbers: eMarketer Podcast

How COVID-19 Will Change Amazon, eBay's Next Move and Lord & Taylor Is Online-Only | April 20, 2020

Mon, 20 Apr 2020 00:00:00 GMT

eMarketer principal analyst Andrew Lipsman discusses how the coronavirus pandemic will affect retail and the balance of power between Amazon and the competition. He then talks about eBay appointing a new CEO, 'Amazon Shipping' being put on hold and Le Tote and Lord & Taylor going online-only.

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The Weekly Listen: Disney+ Gains 50 Million, On Time Email and COVID-19 Hits Airbnb | April 17, 2020

Fri, 17 Apr 2020 00:00:00 GMT

eMarketer principal analyst Mark Dolliver and junior analysts Blake Droesch and Lucy Koch discuss Disney+ reaching 50 million subscribers, how Airbnb is doing, a tool that sends people emails when they're looking at their inbox, LinkedIn engagement, Apple and Google teaming up on contact tracing COVID-19, what's in the middle of America and more.

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How Supercomputing, Telemedicine and Biometrics Are Helping Fight the Coronavirus | April 16, 2020

Thu, 16 Apr 2020 00:00:00 GMT

eMarketer principal analyst Victoria Petrock discusses how supercomputers and quantum computing can help us fight the coronavirus. She also talks about the adoption of telemedicine and how biometrics are being used to diagnose people and enforce quarantine orders.

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The Ad Platform: Advertising on Amazon During the Pandemic | April 15, 2020

Wed, 15 Apr 2020 00:00:00 GMT

Melissa Burdick, co-founder and president of Amazon ad buying technology provider Pacvue, joins host Nicole Perrin to explain Amazon's ad products and shares how the ongoing crisis (including logistics difficulties) is changing advertising on the ecommerce marketplace.

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COVID-19 Impacts Esports, Instagram 'Co-Watching' and Snapchat Stories Elsewhere | April 14, 2020

Tue, 14 Apr 2020 00:00:00 GMT

eMarketer sales executive Michael Bruckenthal, junior analyst Blake Droesch, forecasting analyst Eric Haggstrom and director of corporate accounts Brandon Galindo discuss how esports is changing since the coronavirus pandemic. How successful have the gaming tournaments been, what's happening with gaming engagement and what do advertisers need to know? Then Blake and Eric talk about Instagram 'Co-Watching' and simultaneous streaming, the buying/discovery ratio and Snapchat Stories on other platforms.

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Changes to Our US Ad Spending Numbers, Twitter Sharing Data and Digital-Only Events | April 13, 2020

Mon, 13 Apr 2020 00:00:00 GMT

eMarketer forecasting analyst Eric Haggstrom, vice president of forecasting Monica Peart and principal analyst Nicole Perrin discuss the latest revisions to our US ad spending forecasts. They then talk about Twitter sharing more information with advertisers, social distancing ads showing up in games and Microsoft's digital-only events commitment.

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The Weekly Listen: Quibi Arrives, COVID-19's Lasting Effects and a TikTok YouTube | April 10, 2020

Fri, 10 Apr 2020 00:00:00 GMT

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and senior forecasting analyst Oscar Orozco discuss the arrival of video streaming platform Quibi, what the lasting effects of COVID-19 might be, YouTube's own TikTok, NBCUniversal cutting back on ads, what sports viewers are now watching, what happened in a small Alaskan town in 2002 and more.

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Trust in Media During the Pandemic, Streaming Soccer and Repurposing Sports Budgets | April 9, 2020

Thu, 09 Apr 2020 00:00:00 GMT

eMarketer senior analyst Paul Briggs, principal analyst Mark Dolliver and senior analyst Bill Fisher discuss how trust in the media is changing in the US, UK and Canada. They then talk about brands repurposing sports budgets, the English Premier League considering a direct-to-consumer streaming service and how advertisers' messaging tone differs between countries.

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How the Last Recession Affected Advertising, Consumer Spending and Bumping Prime Day | April 8, 2020

Wed, 08 Apr 2020 00:00:00 GMT

eMarketer principal analysts Mark Dolliver, Andrew Lipsman and Nicole Perrin discuss lessons that businesses can take from the last recession and the effect it had on ad spending. How will digital hold up? Which channels are advertisers pulling back from? Will the US stimulus package help? They then talk about what consumers will likely spend less on if they lose their jobs, why Twitter will now allow COVID-19 ads and the knock-on effects of moving Amazon Prime Day.

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Expectations of Brands During the Coronavirus, Google COVID-19 Ads and Radio Time | April 7, 2020

Tue, 07 Apr 2020 00:00:00 GMT

eMarketer principal analyst Nicole Perrin looks at what consumers expect to see from brands during the pandemic. She then discusses Google now allowing COVID-19 ads to run on its platforms, the T-Mobile and Sprint merger being finalized and how radio has been performing recently.

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COVID-19's Impact on TV and Video, Disney+ So Far, Fox Buys Tubi and Hulu Viewership | April 6, 2020

Mon, 06 Apr 2020 00:00:00 GMT

eMarketer analyst Ross Benes and forecasting analyst Eric Haggstrom discuss what advertisers are doing with those sports programming dollars, how bad cord-cutting might get, the future of spending on original content, and more. They then cover how Disney+ is doing in the US and abroad, Fox Corp.'s recent purchase of Tubi and Hulu viewership growth.

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The Weekly Listen: New Video Streaming Guys, Grocers Future and a Reversed Techlash? | April 3, 2020

Fri, 03 Apr 2020 00:00:00 GMT

eMarketer principal analyst Mark Dolliver and junior analyst Blake Droesch discuss whether people will have an appetite for the upcoming video streaming services, the future of online grocers, if the pandemic has eased the techlash, examples of companies building goodwill, whether it's OK to always wear pajamas when working from home, and more.

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Ads During the Coronavirus Outbreak, Shop Closures and Amazon and Instacart Protests | April 2, 2020

Thu, 02 Apr 2020 00:00:00 GMT

eMarketer principal analysts Andrew Lipsman and Nicole Perrin discuss what consumers expect, and don't expect, from advertisements during the pandemic and provide some examples. They then talk about the Amazon and Instacart protest implications, the United Nation's call to creatives and how bad the retail store closures picture could look this year.

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The Ad Platform: How Media Buyers Are Changing Plans Because of COVID-19 | April 1, 2020

Wed, 01 Apr 2020 00:00:00 GMT

The coronavirus pandemic and its effects on the economy have upended media plans. eMarketer forecasting analyst Eric Haggstrom joins host Nicole Perrin to talk about research on what advertisers are doing to respond and which channels are getting hit hardest, as well as what current developments might mean for our next US digital ad spending forecast.

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Emerging Technologies Are Gaining Traction During the Coronavirus Pandemic | March 31, 2020

Tue, 31 Mar 2020 00:00:00 GMT

eMarketer principal analyst Victoria Petrock discusses how emerging tech innovations like social virtual reality, smart homes and 5G connectivity have shown new promise during the pandemic.

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How COVID-19 Will Change Facebook and Google, an Ad-Free Internet and 'Co-Watching' | March 30, 2020

Mon, 30 Mar 2020 00:00:00 GMT

eMarketer principal analysts Nicole Perrin and Debra Aho Williamson discuss how COVID-19 has changed engagement and the flow of ad dollars to the digital duopoly of Facebook and Google. They then talk about gamifying social distancing, Mozilla and Scroll's 'Firefox Better Web,' and Instagram 'Co-Watching.'

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The Weekly Listen: Trusting the Internet, Online Dating and the Un-College Movement | March 27, 2020

Fri, 27 Mar 2020 00:00:00 GMT

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna discuss if people are falling back in love with their TVs, if online video dating will work, why we can't (yet) trust the internet, brands building goodwill during the pandemic, the un-college movement, what the average person looks like and more.

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Distance Learning amid COVID-19, Parents Use Digital to Cope and Postponed Olympics | March 26, 2020

Thu, 26 Mar 2020 00:00:00 GMT

eMarketer vice president of business development Marissa Coslov, principal analyst Mark Dolliver and vice president of research Jennifer Pearson discuss whether distance learning works, what the knock-on consequences are and how parents are using digital to cope, handle, distract and educate their kids. They then talk about the postponement of the 2020 Summer Olympics, free Amazon Prime Video kids content and the impact Americans think COVID-19 will have on their personal finances.

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How the Coronavirus Changed Social Media, Optimal Social Posts and Facebook Stories | March 25, 2020

Wed, 25 Mar 2020 00:00:00 GMT

eMarketer junior analyst Blake Droesch and senior analyst Jasmine Enberg discuss how COVID-19 changed social media engagement, platform advertising and influencer behavior. They then talk about TikTok's new "Transparency Center," the optimal social media posting lengths, Facebook Stories in other places and Instagram's disappearing text messages feature.

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COVID-19 Distorts Retail, Square Opens a Bank and Live Streaming Concerts from Home | March 24, 2020

Tue, 24 Mar 2020 00:00:00 GMT

eMarketer principal analyst Andrew Lipsman discusses the current wave of retail store closures, the seismic shift to online shopping and what retailers should be thinking about during this time. He then talks about why payments firm Square is opening a bank, how you can help your local restaurants and where to watch live streamed music concerts from home.

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COVID-19 Extinguishes Tourism, Cinemas Close and Can Ride-Hailing Apps Survive? | March 23, 2020

Mon, 23 Mar 2020 00:00:00 GMT

eMarketer principal analyst Nicole Perrin discusses how the coronavirus will impact tourism. How will it change airlines, accommodation and travel-related ad spending? She then discusses what will happen to movie theaters and ride-hailing services as the pandemic takes hold.

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The Weekly Listen: How COVID-19 Affects Grocery, Innovation and Brands Goodwill | March 20, 2020

Fri, 20 Mar 2020 00:00:00 GMT

eMarketer principal analysts Nicole Perrin and Andrew Lipsman, along with vice president of content studio Paul Verna, examine the ongoing effects of the COVID-19 pandemic on grocery delivery, highlight how companies and individuals are coming up with innovative solutions, and point out examples of positive, and not-so-positive, corporate responses.

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How COVID-19 Affects Advertising, Event Cancellations Impact and France Fines Apple | March 19, 2020

Thu, 19 Mar 2020 00:00:00 GMT

eMarketer senior analyst Jasmine Enberg, forecasting analyst Eric Haggstrom and principal analyst Nicole Perrin discuss how COVID-19 could affect ad spending. What do we expect to happen? And what developments might get us to make revisions? They then talk about recent event cancellations, France's record fine of Apple and Starbucks' "to-go" model.

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The Ad Platform: Can Political Advertisers Learn from D2C Brands? | March 18, 2020

Wed, 18 Mar 2020 00:00:00 GMT

eMarketer principal analyst Andrew Lipsman joins host Nicole Perrin to discuss the branding efforts—or lack thereof—of this year's presidential contenders and what the strategies of direct-to-consumer (D2C) marketers can teach politicians. Which politico is most like Dollar Shave Club, and whose brand is most similar to Untuckit?

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COVID-19 in Europe, a UK Digital Tax and How Not to Do Social Media Marketing | March 17, 2020

Tue, 17 Mar 2020 00:00:00 GMT

eMarketer principal analyst Karin von Abrams and senior analyst Bill Fisher discuss Europe's response to the COVID-19 outbreak. How have governments reacted? Will this affect Brexit? They then talk about the UK's imminent digital tax, whether the Brits are ready for Disney+ and how not to do social media marketing.

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COVID-19 Halts NBA, YouTube's Coronavirus Videos and Twitch Partners with Comscore | March 16, 2020

Mon, 16 Mar 2020 00:00:00 GMT

eMarketer principal analyst Nicole Perrin and vice president of content studio Paul Verna discuss the NBA suspending its season and YouTube monetizing COVID-19 videos. They then discuss the first retailer to use Amazon's "Just Walk Out" technology, if a lawsuit could derail Quibi's launch and Twitch partners with Comscore on measurement.

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The Weekly Listen: COVID-19's Effect, Voice Ads and How Online Outrage Hits Brands | March 13, 2020

Fri, 13 Mar 2020 00:00:00 GMT

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna discuss some ways COVID-19 has impacted people's lives, what voice ads sound like, foldable phones, if online outrage impacts a brand, Quibi's nonskippable ads, how many Americans have looked through their partner's phone and more.

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Just How Digital Are We, Spotify Kids, Faster Delivery and Sling TV Subscribers | March 12, 2020

Thu, 12 Mar 2020 00:00:00 GMT

eMarketer principal analyst Mark Dolliver and senior forecasting analyst Oscar Orozco discuss how digital adoption has made it possible—or not—for people to work, study and entertain themselves from home during the COVID-19 outbreak. Who doesn't use the internet? Do people spend more time watching Netflix or YouTube? And which platforms get the most social media attention? They then talk about Spotify Kids, faster same-day delivery and Sling TV losing customers.

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Quibi’s Content, Australia Sues Facebook and Amazon Sells Cashierless Technology | March 11, 2020

Wed, 11 Mar 2020 00:00:00 GMT

eMarketer forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna discuss the details of the new short-form video platform Quibi. They then talk about Australia suing Facebook, Amazon selling its cashierless technology to other retailers and Postmates new "non-contact" food delivery option.

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Immersive Sports Viewing, Apple Push Notification Ads and the KIDS Act | March 10, 2020

Tue, 10 Mar 2020 00:00:00 GMT

eMarketer sales executive Michael Bruckenthal, principal analyst Mark Dolliver and junior analyst Blake Droesch discuss how traditional sports are taking lessons from esports to create a more engaging viewing experience. Then Mark and Blake talk about Apple allowing push notification ads, the details of the KIDS Act bill, how Facebook is changing its digital currency ambitions and how the popularity of streaming services influence its ads.

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How Will the Coronavirus Change Businesses, and Consumer Behavior? | March 9, 2020

Mon, 09 Mar 2020 00:00:00 GMT

eMarketer research analyst Man-Chung Cheung, senior researcher Jeane Han and principal analyst Nicole Perrin discuss how the newest strain of the coronavirus will change consumers' behavior. How will reducing contact effect businesses? Will media consumption habits change? And what have been some potential innovations coming out of this global situation?

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The Weekly Listen: Virtual Sports Arena Ads, Ads Atop Ubers and LinkedIn 'Stories' | March 6, 2020

Fri, 06 Mar 2020 00:00:00 GMT

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and principal analyst Nicole Perrin discuss Facebook’s Pinterest-esque app, virtual sports arena advertising, fines for mobile carriers selling customer location data, ads on top of Ubers, LinkedIn ‘Stories,’ which country has the most islands in the world and more.

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The Best Company at Marketing, Free Speech on YouTube and Brands Augmented Reality | March 5, 2020

Thu, 05 Mar 2020 00:00:00 GMT

eMarketer principal analysts Nicole Perrin and Yory Wurmser discuss which companies are the best at marketing, and why. They also talk about consumer willingness to share their location, free speech on YouTube and some of the ways brands are using augmented reality.

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The Ad Platform: Reaching Professionals on LinkedIn | March 4, 2020

Wed, 04 Mar 2020 00:00:00 GMT

LinkedIn is different from other social networks. Its professional focus and business-minded audience make it attractive to B2B advertisers as well as many B2C categories. eMarketer principal analyst Jillian Ryan joins host Nicole Perrin to talk about how much US advertisers will spend on LinkedIn this year, and why.

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Walmart's Prime Competitor, Etsy's Auto Advertising and an Amazon Go Supermarket | March 3, 2020

Tue, 03 Mar 2020 00:00:00 GMT

eMarketer principal analyst Andrew Lipsman discusses Amazon Prime competitor Walmart+, and Amazon's first cashierless supermarket. He also talks about why Shopify joined Facebook's cryptocurrency efforts, and Etsy's automatic advertising idea.

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How Privacy Concerns Are Changing the World of Location Data | March 2, 2020

Mon, 02 Mar 2020 00:00:00 GMT

eMarketer vice president of forecasting Monica Peart hosts principal analyst Yory Wurmser in a discussion about location data. How will privacy and regulation affect location practices this year? How comfortable are consumers with sharing their location? And how are marketers adjusting?

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The Weekly Listen: Generation Advisors, Disney Changes and Political Influencers | February 28, 2020

Fri, 28 Feb 2020 00:00:00 GMT

eMarketer principal analyst Mark Dolliver, junior analyst Lucy Koch and forecasting analyst Eric Haggstrom discuss generational consultants, executive changes at Disney, the rising fortunes of music streaming and the role of social media influencers in politics.

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Drumroll, Please ... What Are the Top 10 US Ecommerce Companies? | February 27, 2020

Thu, 27 Feb 2020 00:00:00 GMT

eMarketer principal analyst Andrew Lipsman and senior forecasting analyst Cindy Liu preview eMarketer's upcoming report and forecast on the top 10 ecommerce companies in the US.

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Is TikTok a Social Media Powerhouse or a Passing Fad? | February 26, 2020

Wed, 26 Feb 2020 00:00:00 GMT

eMarketer vice president of forecasting Monica Peart hosts senior analyst Jasmine Enberg and junior analyst Blake Droesch in a discussion of TikTok's user forecasts, business model and place in the social media spectrum.

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The Role of Influencers in the Purchase Process | February 25, 2020

Tue, 25 Feb 2020 00:00:00 GMT

eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch recount their experiences interviewing 16 social media creators about how they approach brand partnerships, which platforms are working for them and influencers' role in the purchase process.

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D2C Brand Struggles, 'Friends' Viewership Changes and TransUnion's New Adventure | February 24, 2020

Mon, 24 Feb 2020 00:00:00 GMT

eMarketer principal analysts Nicole Perrin and Andrew Lipsman discuss the state of direct-to-consumer brands and why some major players, such as Brandless and Casper, encountered recent struggles.

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The Weekly Listen: Online Reviews Value, Facebook Suggests Laws and Snapchat 3.0 | February 21, 2020

Fri, 21 Feb 2020 00:00:00 GMT

eMarketer principal analyst Mark Dolliver and junior analysts Blake Droesch and Lucy Koch discuss the importance of online reviews, Facebook's suggested EU regulations, WhatsApp reaching 2 billion users, another potential Snapchat redesign, Apple's augmented reality shopping, which country's national animal is a unicorn and more.

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How's the Adulting Thing Going for Millennials? | February 20, 2020

Thu, 20 Feb 2020 00:00:00 GMT

eMarketer principal analyst Mark Dolliver and junior analyst Lucy Koch share insights on how millennials are managing adult concepts like financial planning, homeownership, student loans and cars.

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The Ad Platform: Building Brands in a Performance-Driven Digital World | February 19, 2020

Wed, 19 Feb 2020 00:00:00 GMT

The measurability of digital media has led to a laser focus among many marketers on performance—often based on short-term results at the expense of longer-term goals like brand-building. Danielle DeLauro, executive director at VAB, joins eMarketer principal analyst and host Nicole Perrin to discuss why that's a mistake and why marketers must not forget the importance of branding.

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Surveying the Subscription Video Landscape | February 18, 2020

Mon, 17 Feb 2020 00:00:00 GMT

Analyst Ross Benes and forecasting analyst Eric Haggstrom join guest host Paul Verna to discuss the latest in subscription-based video, including the platform mix, cord-cutting, peak TV and changes in terminology.

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The Weekly Listen: Casper Sells Sleep, the 92nd Oscars and Cashless Stores | February 14, 2020

Fri, 14 Feb 2020 00:00:00 GMT

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about why Casper wants to sell sleep, the Oscars' viewership, whether Uber can make money, a new FTC, cashless shops, driverless deliveries, who pandas belong to and more.

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Alphabet's Q4 2019 Earnings Reveal YouTube Ad Revenues | February 13, 2020

Thu, 13 Feb 2020 00:00:00 GMT

Forecasting analyst Eric Haggstrom joins host Nicole Perrin to talk takeaways about Alphabet's Q4 earnings, which revealed YouTube ad revenues and Cloud revenues as line items for the first time. They also discuss how the largest digital ad seller is facing an investigation into its dominant market position.

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Online Dating, Celebrating Valentine’s Day and Smartphones' Mental Health Link | February 12, 2020

Wed, 12 Feb 2020 00:00:00 GMT

eMarketer principal analyst Mark Dolliver and vice president of research Jennifer Pearson discuss the wonderful world of online dating. Who's on which platforms? What do people like and dislike about it? They then talk about Valentine's Day spending, "OK Boomer" age discrimination and the link between smartphones and mental health.

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Music and Podcast Listening, Pinterest’s Q4 and ViacomCBS’s Streaming Service | February 11, 2020

Tue, 11 Feb 2020 00:00:00 GMT

eMarketer forecasting analyst Peter Vahle and vice president of content studio Paul Verna discuss the different platforms that people use to consume music and podcasts, and how the major platforms maintain their leads. Then, Paul talks about ESPN and ABC TV ad revenue declines, Pinterest's earnings and a potential new streaming service from ViacomCBS.

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Twitter's for Interests, Snapchat's for Filters and Instagram's for Making Money | February 10, 2020

Mon, 10 Feb 2020 00:00:00 GMT

eMarketer principal analyst Debra Aho Williamson discusses Twitter's and Snapchat's Q4 2019 performances. She then talks about how much money Instagram supposedly makes Facebook and the seriousness of the big tech antitrust investigations.

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The Weekly Listen: Spotify Buys The Ringer, Disney+ hits 28mn and Airbnb's Brand | February 7, 2020

Fri, 07 Feb 2020 00:00:00 GMT

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about Spotify's purchase of The Ringer, Disney+ reaching 28 million subscribers, Airbnb's brand issue, manipulated Twitter content, emotional Super Bowl ads, polar bears and more.

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Super Bowl LIV Ads, Quibi Prepares for Takeoff and Why We Watch More TV Alone | February 6, 2020

Thu, 06 Feb 2020 00:00:00 GMT

eMarketer principal analyst Andrew Lipsman and vice president of content studio Paul Verna discuss the best and worst Super Bowl ads and whether they achieved their marketing objectives. They also talk about how many people tuned in to the game, how much advertisers spent and the most popular halftime show ever. They then examine Quibi's launch campaign, solo TV viewing and how much returns are costing retail.

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The Ad Platform: The Next Phase of Programmatic Maturity? | February 5, 2020

Wed, 05 Feb 2020 00:00:00 GMT

For years, advertisers and their partners have complained about a lack of transparency in programmatic transactions, leaving them open to a number of problems including outright fraud. Jeremy Steinberg, global head of ecosystem at MediaMath, joins host Nicole Perrin to discuss why accountability is still a challenge and how the supply chain can come together to create better, more mature programmatic markets.

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Decoding Facebook's Earnings, Byte Shares Its Money and Political Lies on YouTube | February 4, 2020

Tue, 04 Feb 2020 00:00:00 GMT

eMarketer junior analyst Blake Droesch and principal analyst Debra Aho Williamson discuss what to make of Facebook's Q4 2019 earnings. They also talk about Twitter's new threaded replies, Byte offering to share all its revenues with creators and YouTube's adjusted stance on political misinformation.

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What this Political Ads Season Looks Like, Smartphone Voting and Privacy Jargon | February 3, 2020

Mon, 03 Feb 2020 00:00:00 GMT

eMarketer forecasting analyst Eric Haggstrom and principal analyst Nicole Perrin talk about the US political ad spending landscape. How much money is being spent, where and why? They then discuss smartphone voting, consumer attitudes on privacy jargon and how Google can profit from government search warrants. "Behind the Numbers" is made possible by LinkedIn Marketing Solutions. Listen in.

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The Weekly Listen: A New Way to Avoid Ads, TV Podcasts and Byte Replaces Vine | January 31, 2020

Fri, 31 Jan 2020 00:00:00 GMT

eMarketer principal analyst Mark Dolliver and vice president of content studio Paul Verna talk about a new subscription ad-avoiding service, data privacy in 2020, TV show companion podcasts, Pinterest's new AR tool, giving up on newspapers, Atari-branded hotels and more.

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TikTok Faces the Music, Your 'Off-Facebook Activity' and What About WhatsApp Ads | January 30, 2020

Thu, 30 Jan 2020 00:00:00 GMT

eMarketer junior analyst Blake Droesch and principal analyst Debra Aho Williamson discuss how TikTok will handle the many hurdles it faces in 2020. They then talk about the "Off-Facebook Activity" tool, Facebook's first Super Bowl commercial and the plan for WhatsApp ads.

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Netflix's Strikes Back, YouTube Streams Esports and Google Backpedals on Search | January 29, 2020

Wed, 29 Jan 2020 00:00:00 GMT

eMarketer forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna discuss the biggest takeaways from Netflix's latest results. They then talk about the UK's position on a landmark EU copyright law, YouTube's latest esports move and Google's new position on its search results redesign.

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The Privacy Debate, Telemedicine Adoption and the Reasons to Wear a Smartwatch | January 28, 2020

Tue, 28 Jan 2020 00:00:00 GMT

eMarketer principal analysts Nicole Perrin and Yory Wurmser check in on the ongoing privacy debate, looking at data privacy, device privacy and privacy legislation. They also discuss child privacy laws in the US, telemedicine adoption and an Apple Watch partnership.

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Google’s New Look, Ad Campaign Innovation and the French Digital Tax | January 27, 2020

Mon, 27 Jan 2020 00:00:00 GMT

eMarketer forecasting analyst Eric Haggstrom and principal analyst Nicole Perrin talk about Google's redesigned search results page. They then discuss consumer skepticism about corporate social responsibility, the latest on the French digital tax and what the most important area of ad campaign innovation will be.

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The Weekly Listen: Netflix in Q4, Child Privacy Laws and Fortnite Becomes a Sport | January 24, 2020

Fri, 24 Jan 2020 00:00:00 GMT

eMarketer principal analyst Mark Dolliver and junior analyst Blake Droesch analyze Netflix's Q4 performance and talk about why Section 230 might get revoked, new UK child privacy rules, the fate of IGTV, the coldest temperature ever recorded and more.

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Disney+'s Early Success, NBCUniversal's Peacock Details and Esports in Imax | January 23, 2020

Thu, 23 Jan 2020 00:00:00 GMT

eMarketer forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna discuss Disney's new streaming service and whether its success will last. They then talk about NBCUniversal's Peacock video platform details, an augmented reality contact lens and why esports is coming to Imax.

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The Ad Platform: Why Advertisers Want More Connected TV | January 22, 2020

Tue, 21 Jan 2020 00:00:00 GMT

We estimate that US advertisers will spend almost $9 billion on connected TV ads this year. Tim Sims, senior vice president of inventory partnerships at The Trade Desk, joins host Nicole Perrin to talk trends in programmatic connected TV, audio and more.

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Takeaways from NRF 2020 | January 21, 2020

Tue, 21 Jan 2020 00:00:00 GMT

eMarketer principal analyst Andrew Lipsman and executive editor of the eMarketer Retail Newsletter Rimma Kats share firsthand accounts of the National Retail Federation’s annual trade show, focusing on retail personalization, returns, sustainability and more.

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The Weekly Listen: Disney+ Viewing, TikTok Curated Content and Brand New Hulu Ads | January 17, 2020

Fri, 17 Jan 2020 00:00:00 GMT

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about what people are watching on Disney+, TikTok's latest "curated content" idea, Hulu's new ad formats, box office records, kids' allowances and more.

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Lessons from CES 2020, Facial Recognition Bias and Scanning Your Hand to Pay | January 16, 2020

Thu, 16 Jan 2020 00:00:00 GMT

eMarketer principal analyst Victoria Petrock discusses what she learned from the 2020 Consumer Electronics Show. She then explains the significance of facial recognition bias and why paying with your hand makes sense.

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2020 Digital Predictions, Instagram User Growth Slows and Modern Store Associates | January 15, 2020

Wed, 15 Jan 2020 00:00:00 GMT

eMarketer senior analyst Jasmine Enberg and principal analysts Jillian Ryan and Yory Wurmser discuss what the digital world will look like in 2020. They then talk about Instagram's user growth deceleration and what shoppers want from in-store associates.

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Quibi’s Impact on Video, Password Sharing Consequences and Spotify’s Ad Network | January 14, 2020

Mon, 13 Jan 2020 00:00:00 GMT

eMarketer analyst Ross Benes, principal analyst Andrew Lipsman and vice president of content studio Paul Verna discuss the upcoming video platform Quibi and how much it can affect the current field. They then talk about the consequences of password sharing, NBCUniveral selling ad inventory across all screens and Spotify preparing to serve podcast ads using tons of data.

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The Online Children, Selling TikTok, and Facebook's Political Ads Stance | January 13, 2020

Mon, 13 Jan 2020 00:00:00 GMT

eMarketer principal analyst Mark Dolliver and vice president of research Jennifer Pearson discuss children's behavior online, the screen time stigma and YouTube child policy changes. Then, junior analyst Blake Droesch addresses questions about a TikTok sale, Facebook's stance on political ads and a new way to limit who can reply to your tweets.

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The Weekly Listen: CCPA Arrives, Spotify Political Ads and Facebook Deepfakes | January 10, 2020

Fri, 10 Jan 2020 00:00:00 GMT

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about CCPA's arrival, TikTok's recent security and misinformation issues, Spotify's position on political ads, Facebook's deepfake ban, Delta Air Lines's "binge button" and more.

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The Ad Platform: Mismeasuring Digital Ads...Quantitative Fallacy and The Click | January 9, 2020

Thu, 09 Jan 2020 00:00:00 GMT

The much-heralded measurability of digital led to an advertising revolution. eMarketer principal analyst Andrew Lipsman joins host Nicole Perrin to talk about its excesses, and why it's time for marketers to wake up from the dream of perfect measurement.

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What's the Skinny on Pay TV Bundles? | January 8, 2020

Wed, 08 Jan 2020 00:00:00 GMT

eMarketer analyst Ross Benes covers the latest developments on the pay TV front, including a new price hike from a vMVPD, a licensing deal between a network and traditional pay TV service, and legislation that could make life harder, and easier, for providers.

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What eMarketer Analysts Expect in 2020 with Victoria Petrock: Ambient Computing | January 7, 2020

Tue, 07 Jan 2020 00:00:00 GMT

eMarketer principal analyst Victoria Petrock discusses one thing that summed up 2019 for her, as well as some of her predictions for 2020, focusing on ambient computing.

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What eMarketer Analysts Expect in 2020 with Debra Aho Williamson: Facebook Queries | January 6, 2020

Mon, 06 Jan 2020 00:00:00 GMT

eMarketer principal analyst Debra Aho Williamson discusses one thing that summed up 2019 for her, as well as some of her predictions for 2020, focusing on Facebook.

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What eMarketer Analysts Expect in 2020 with Bill Fisher: UK Growth and Uncertainty | January 3, 2020

Fri, 03 Jan 2020 00:00:00 GMT

eMarketer senior analyst Bill Fisher discusses one thing that summed up 2019 for him, as well as some of his predictions for 2020, focusing on the UK.

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What eMarketer Analysts Expect in 2020 with Jasmine and Blake: TikTok and Likes | January 2, 2020

Thu, 02 Jan 2020 00:00:00 GMT

eMarketer senior analyst Jasmine Enberg and junior analyst Blake Droesch discuss one thing that summed up 2019 for each of them, as well as some of their predictions for 2020, focusing on social entertainment.

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What eMarketer Analysts Expect in 2020 with Jillian Ryan: B2B Looks Different | December 30, 2019

Mon, 30 Dec 2019 00:00:00 GMT

eMarketer principal analyst Jillian Ryan discusses one thing that summed up 2019 for her, as well as some of her predictions for 2020, focusing on B2B.

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What eMarketer Analysts Expect in 2020 with Mark and Lucy: Demographic Changes | December 27, 2019

Fri, 27 Dec 2019 00:00:00 GMT

eMarketer principal analyst Mark Dolliver and junior analyst Lucy Koch discuss one thing that summed up 2019 for each of them, as well as some of their predictions for 2020, focusing on demographics.

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What eMarketer Analysts Expect in 2020 with Paul Briggs: Canadian TV vs. Video | December 26, 2019

Thu, 26 Dec 2019 00:00:00 GMT

eMarketer senior analyst Paul Briggs discusses one thing that summed up 2019 for him, as well as some of his predictions for 2020, focusing on video streaming and TV viewing in Canada.

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What eMarketer Analysts Expect in 2020 with Lauren Fisher: Figuring Out Privacy | December 23, 2019

Mon, 23 Dec 2019 00:00:00 GMT

eMarketer principal analyst Lauren Fisher discusses one thing that summed up 2019 for her, as well as some of her predictions for 2020, with a focus on handling privacy.

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The Weekly Listen: Hulu Binge Ads, Lyft Car Rentals and American's 2019 Searches | December 20, 2019

Fri, 20 Dec 2019 00:00:00 GMT

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about a potential Facebook injunction, Hulu binge ads, YouTube's ads of the year, Lyft's new car rental service, Pandora voice ads, Google's top searches of 2019 and more.

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What eMarketer Analysts Expect in 2020 with Andrew Lipsman: The Delivery Wars | December 19, 2019

Thu, 19 Dec 2019 00:00:00 GMT

eMarketer principal analyst Andrew Lipsman discusses one thing that summed up 2019 for him and some of his predictions for 2020, focusing on the delivery wars.

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What eMarketer Analysts Expect in 2020 with Yory Wurmser: The Promise of 5G | December 18, 2019

Wed, 18 Dec 2019 00:00:00 GMT

eMarketer principal analyst Yory Wurmser discusses one thing that summed up 2019 for him and some of his predictions for 2020, focusing on the promise of 5G.

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What eMarketer Analysts Expect in 2020 with Nicole Perrin: Measuring Digital | December 17, 2019

Tue, 17 Dec 2019 00:00:00 GMT

eMarketer principal analyst Nicole Perrin discusses one thing that summed up 2019 for her and some of her predictions for 2020, focusing on the measurability of digital advertising.

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What eMarketer Analysts Expect in 2020 with Ross Benes: Streaming Wars Anxiety | December 16, 2019

Mon, 16 Dec 2019 00:00:00 GMT

eMarketer analyst Ross Benes talks about one thing that summed up 2019 for him and some of his predictions for 2020, focusing on the anxiety around the streaming wars.

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The Weekly Listen: YouTube’s Policies, the Uber Report and Disney+ Favorites | December 13, 2019

Fri, 13 Dec 2019 00:00:00 GMT

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about YouTube's harassment policy change, Uber's new security report, TV shows with the most longevity, what people are watching on Disney+, where the bar code came from, and more.

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Brick-and-Mortar 2.0, a Controversial Peloton Ad, and Preventing Porch Piracy | December 12, 2019

Thu, 12 Dec 2019 00:00:00 GMT

eMarketer executive editor Rimma Kats and principal analyst Andrew Lipsman discuss what brick-and-mortar retail 2.0 will look like. They then talk about the implications of a controversial Peloton ad, what's going on with package theft, Away's CEO stepping down and how much returns matter.

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The Ad Platform: How Mobile Ad Spending Breaks Down | December 11, 2019

Wed, 11 Dec 2019 00:00:00 GMT

eMarketer principal analyst Yory Wurmser joins host Nicole Perrin to discuss eMarketer’s latest estimates of spending on mobile ads in the US. They break down our forecast to explain where the nearly $100 billion in US mobile ad outlays this year actually goes.

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Did Social Media Divide Us, Young Folks Online Mornings and Snapchat's AR Plans | December 10, 2019

Tue, 10 Dec 2019 00:00:00 GMT

eMarketer principal analysts Mark Dolliver and Nicole Perrin chat to vice president of content studio Paul Verna about the topic of social media and how much it is to blame for our increasingly divided society. Then junior analyst Blake Droesch discusses social video content, how to reach young people in the morning and a new partnership between Verizon and Snapchat.

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Smart Speakers to Ambient Computing, Americans' Christmas Travel and Cloud Gaming | December 9, 2019

Mon, 09 Dec 2019 00:00:00 GMT

eMarketer junior forecasting analyst Nazmul Islam and principal analyst Victoria Petrock discuss how Americans are using smart speakers today and how that will morph into ambient computing in the future. They also talk about the rise of spam calls, how Americans travel for the holidays and the cloud gaming wars.

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The Weekly Listen: Uber Car Ads, Edgier YouTube Ads and the Long Reach of Netflix | December 6, 2019

Fri, 06 Dec 2019 00:00:00 GMT

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about Uber testing ad displays for its cars, YouTube attempting to invite more edgier advertising, Netflix making deals to extend its reach, Plex launching a free, ad-supported streaming service, Americans tell us their favorite Thanksgiving pie flavor, and more.

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'Black Friday' or 'Black Week,' Recession Concerns and D2Cs Look More Traditional | December 5, 2019

Thu, 05 Dec 2019 00:00:00 GMT

eMarketer principal analyst Andrew Lipsman discusses the Thanksgiving holiday shopping weekend. He also talks about whether Americans are cutting back on spending to prepare for a recession, what beauty brand shoppers value most and why D2Cs are looking more like traditional brands.

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How to Create 'Another Disney', Moving Facebook Videos, and Emotionless TV Ads | December 4, 2019

Wed, 04 Dec 2019 00:00:00 GMT

eMarketer vice president of content studio Paul Verna discusses how another Disney is being created. He then talks about why Facebook is helping users take their photos and videos with them, why emotionless TV ads aren't thinking long term and why there was a flurry of political ads on Facebook over Thanksgiving weekend.

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Vancouver Retailer Looks to Be Definite Article in D2C Furniture Business | December 3, 2019

Tue, 03 Dec 2019 00:00:00 GMT

Andy Prochazka, co-founder and CMO of Canadian online furniture retailer Article, joins us to discuss the ins and outs of selling high-end sofas, chairs and dining room sets directly to consumers.

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Platforms' Political Ad Positions, Feelings About Disney+ and TikTok Influencers | December 2, 2019

Mon, 02 Dec 2019 00:00:00 GMT

eMarketer junior analyst Blake Droesch and principal analyst Nicole Perrin talk about the varying positions that the major social platforms have taken on political advertising. They also discuss early reactions toward Disney+, TikTok influencers and a new community hub feature from Tumblr.

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The Ad Platform: Understanding Google’s Ad Tech Juggernaut | November 27, 2019

Wed, 27 Nov 2019 00:00:00 GMT

eMarketer principal analyst Lauren Fisher joins fellow principal analyst Nicole Perrin to talk about recent coverage from The Wall Street Journal about how Google came to have the biggest digital ad business. Then they discuss ad tech consolidation and a handful of recent video-focused deals, including Roku’s acquisition of DSP dataxu and Xandr’s purchase of SSP Clypd.

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The Questions Around TikTok, Facebook Dating ‘Stories’ and Goodbye Like Counts | November 26, 2019

Tue, 26 Nov 2019 00:00:00 GMT

eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch discuss TikTok's US image, whether competitors can copy it out of business and how in-app buying will affect the platform. Then they talk about the ANA Influencer Marketing Conference, why Facebook is introducing Stories to its dating service and whether Americans will miss seeing Instagram likes when they go away.

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Where Teens Go Online, Non-Game Sports Content and Who Do Beauty Brands Ignore | November 25, 2019

Mon, 25 Nov 2019 00:00:00 GMT

eMarketer principal analyst Mark Dolliver and junior analyst Lucy Koch discuss how teens are using the Internet. Where are they spending their time? And how is that time spent online affecting their well-being? Mark and Lucy then talk about what younger sports fans are craving and the demographic that feels ignored by beauty brands.

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The Weekly Listen: The Internet's Problem, an HBO Max Bundle, and Porch Piracy | November 22, 2019

Fri, 22 Nov 2019 00:00:00 GMT

eMarketer principal analysts Mark Dolliver and Nicole Perrin join vice president of content studio Paul Verna to talk about whether the internet is broken, HBO's Max's strategy, NBCUniversal centralizing ads, the revival of a classic device and more.

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Google Stadia Is Here, Hulu Raises Prices and Spotify Personalizes Podcasts | November 21, 2019

Thu, 21 Nov 2019 00:00:00 GMT

eMarketer sales executive Michael Bruckenthal, midmarket account manager Brandon Galindo and principal analyst Nicole Perrin discuss initial reactions to Google's new cloud-based gaming service Stadia. Then vice president of content studio Paul Verna talks about the effects of Hulu's price hike, why Spotify is recommending podcasts and Amazon's agenda for its new free music streaming service.

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Defining Political Ads, Connected TV Grows, and Facebook Ads Manager Has Issues | November 20, 2019

Wed, 20 Nov 2019 00:00:00 GMT

eMarketer forecasting analyst Eric Haggstrom and principal analyst Nicole Perrin discuss why defining political ads is difficult but important. They also consider whether political ads really work. They then talk about connected TV growth, issues with Facebook's Ads Manager and Google search manipulation concerns.

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A TV Ad Spending Shift, How Disney+ is Doing, and How to Compete with Netflix | November 19, 2019

Tue, 19 Nov 2019 00:00:00 GMT

eMarketer forecasting analyst Eric Haggstrom, vice president of content studio Paul Verna and vice president of forecasting Monica Peart talk about the peaking of US TV ad spending. Why has it stopped growing, how does cord-cutting contribute, and what makes video streaming services attractive? They then discuss the performance of Disney+ in its first week and Facebook's new peer-to-peer service Facebook Pay.

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Are CMOs Relevant, Smartphones Rebound, and Watching Separate Shows Together | November 18, 2019

Mon, 18 Nov 2019 00:00:00 GMT

eMarketer junior analysts Blake Droesch and Lucy Koch join principal analyst Jillian Ryan to discuss whether companies still need a traditional CMO. What are the new responsibilities of the new CMO, and what can they do to thrive? Jillian, Blake and Lucy also talk about the smartphone shipment rebound and whether people prefer to watch the same content separately, or different content together.

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The Weekly Listen: Amazon Grocery, YouTube Shopping Ads, and Instagram 'Reels' | November 15, 2019

Fri, 15 Nov 2019 00:00:00 GMT

eMarketer principal analysts Mark Dolliver, Andrew Lipsman and Nicole Perrin discuss Amazon's new grocery store, YouTube's new shopping ads, Instagram's new feature to take on TikTok, Google checking accounts, when we are most likely to get déjà vu and more.

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Delivery Drivers Eating Your Food, Ghost Kitchens and Courier Robots | November 14, 2019

Thu, 14 Nov 2019 00:00:00 GMT

eMarketer junior forecasting analyst Nazmul Islam and principal analyst Andrew Lipsman tell us the likelihood that your food delivery driver has eaten some of your meal. How are people using food delivery apps, and how can they make the unit economics work for everyone?

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The Ad Platform: Who Is Driving Ad Dollars to Digital? | November 13, 2019

Wed, 13 Nov 2019 00:00:00 GMT

eMarketer principal analyst Debra Aho Williamson joins host and fellow principal analyst Nicole Perrin to discuss the advertisers that are driving the shift from traditional media ad spending to digital. Does the traditional narrative hold up that a long tail of small advertisers rocketed Facebook to Google to prominence, or are digital pure plays responsible for the shift?

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Social Media Wars, Teen TikTok’ers, Tumblr ‘Group Chats’ and Twitter ‘Topics’ | November 12, 2019

Tue, 12 Nov 2019 00:00:00 GMT

eMarketer junior analyst Blake Droesch, principal analyst Andrew Lipsman and junior forecasting analyst Nazmul Islam explain how Americans’ social media behaviors are changing, whether teens are more likely to use TikTok vs. Facebook, the impact of Tumblr’s “Group Chats” and the likely popularity of Twitter’s new “Topics” feature.

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Amazon Advertising, Attitudes on Political Ads, and a Retail Jobs Crisis | November 11, 2019

Mon, 11 Nov 2019 00:00:00 GMT

eMarketer principal analysts Nicole Perrin and Andrew Lipsman explain how Amazon looks at advertising and how brands use the platform: What’s driving Amazon advertising, what are some blind spots, and are consumers still happy with the site’s ad experience? They also discuss the significance of a quality vs. personalized ad environment, Americans’ attitudes on Twitter’s recent political ads ban and whether we’re on the precipice of a retail jobs crisis.

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The Weekly Listen: The Problem with Ads, Google Buys Fitbit and a Nonprofit Paper | November 8, 2019

Fri, 08 Nov 2019 00:00:00 GMT

eMarketer principal analysts Nicole Perrin and Yory Wurmser join vice president of content studio Paul Verna to chat about whether the ad industry has a fundamental problem, a possible solution for the struggling newspaper business, marketing strategies of the latest video streaming platforms, how to make parts of your car invisible and more.

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Getting News from Social Media, Investigating TikTok and Free Journalism | November 7, 2019

Thu, 07 Nov 2019 00:00:00 GMT

eMarketer senior analyst Jasmine Enberg joins principal analyst Nicole Perrin to discuss a Pew Research Center survey about Americans’ opinions about social media and the news, and whether people really consider Facebook a go-to source of information about current events.

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How the World Uses Digital Media, Devices and Emerging Technologies | November 6, 2019

Wed, 06 Nov 2019 00:00:00 GMT

eMarketer principal analyst Karin von Abrams and GlobalWebIndex (GWI) chief research officer Jason Mander discuss eMarketer’s ninth annual Global Media Intelligence report, a comprehensive review of traditional and digital media usage in 41 countries, based on GWI data. Focus areas include the growth of digital video, the shifting device landscape and the latest on voice assistants and smart-home devices.

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How Marketing Stacks Up at Getty Images | November 5, 2019

Tue, 05 Nov 2019 00:00:00 GMT

Getty Images CMO Gene Foca joins eMarketer executive editor Rimma Kats to discuss why companies shouldn’t chase after the latest “must have” tools and why you shouldn’t overspend on a marketing stack.

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Facebook and Twitter Diverge on Political Ads Policy | November 4, 2019

Mon, 04 Nov 2019 00:00:00 GMT

eMarketer principal analyst Andrew Lipsman joins the show to argue that Facebook’s decision to continue allowing politicians to lie in paid placements is a mistake, and to talk about Twitter’s very different new policy. We also catch up on earnings reports from major US digital ad sellers.

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eMarketer Analysts Square Off About Netflix’s Monetization Plans | November 1, 2019

Fri, 01 Nov 2019 00:00:00 GMT

eMarketer senior analyst Paul Briggs and analyst Ross Benes agree on many things, but NOT Netflix’s plans for 2020. Will the streaming platform stick to its subscription guns or finally adopt advertising? Hear their opposing viewpoints on this topic.

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Will US Retailers Ring in the First Trillion-Dollar Holiday Season? | October 31, 2019

Thu, 31 Oct 2019 00:00:00 GMT

eMarketer vice president of forecasting Monica Peart guest-hosts a discussion on the 2019 holiday shopping season, featuring principal analyst Andrew Lipsman, senior forecasting analyst Cindy Liu and forecasting analyst Vincent Yip.

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The Ad Platform: Catching Up on US Programmatic Digital Display Trends | October 30, 2019

Wed, 30 Oct 2019 00:00:00 GMT

eMarketer principal analyst Nicole Perrin interviews fellow principal analyst Lauren Fisher about our latest estimates of US advertiser spending on programmatic digital display ads. Nicole talks to Lauren about the history of the forecast and what programmatic trends mean for advertisers and consumers alike.

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Are Influencers Really Worth It? | October 29, 2019

Tue, 29 Oct 2019 00:00:00 GMT

eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch discuss whether influencers have too many fake followers to be worthwhile, TikTok’s race to expand its ad sales team, and whether fake reviews for skincare products should give consumers pause.

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All Eyes on Biometric Marketing | October 28, 2019

Sun, 27 Oct 2019 00:00:00 GMT

eMarketer principal analyst Victoria Petrock shares the latest on biometric marketing, including business applications of the latest physiological and behavioral identification techniques.

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The Weekly Listen: Snapchat in Q3, Online Communities, and Streaming War Tactics | October 25, 2019

Fri, 25 Oct 2019 00:00:00 GMT

eMarketer principal analysts Mark Dolliver and Nicole Perrin and junior analyst Blake Droesch discuss how moderation plays into online communities, analyze Snapchat’s Q3 results and shed light on how streaming services are gearing up for the next front in the streaming wars.

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Young People Are Noticing a Darker Side of Digital, That They Can't Control | October 24, 2019

Thu, 24 Oct 2019 00:00:00 GMT

eMarketer principal analyst Mark Dolliver and vice president of research Jennifer Pearson discuss young people: why they don't always want to be reachable, how many think their parents are addicted to their devices, why they stay on social media despite resenting it and more.

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TikTok’s Magnitude, Instagram Threads, Facebook’s Rebrand and Snap’s Dynamic Ads | October 23, 2019

Wed, 23 Oct 2019 00:00:00 GMT

eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch explain whether people (and advertisers) should get excited about the new social media phenomenon TikTok. They also discuss Instagram’s new messaging app Threads, Facebook’s potential rebrand, Snapchat’s new dynamic ads and more.

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Netflix Earnings, the State of Video in Q3 and Connected TV Advertising | October 22, 2019

Tue, 22 Oct 2019 00:00:00 GMT

eMarketer analyst Ross Benes and forecasting analyst Eric Haggstrom share their takeaways on Netflix’s latest earnings report—the company’s last before a wave of competitors is expected to reshape the market. Benes and Haggstrom also discuss Q3 video trends and eMarketer’s first-ever connected TV advertising forecast.

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Changing Email, Climbing Google Search and What Matters When Buying a Smartphone | October 21, 2019

Mon, 21 Oct 2019 00:00:00 GMT

eMarketer principal analysts Nicole Perrin and Jillian Ryan explain how email is changing in usage, measurement and personalization. They also discuss Netflix Q3 earnings, how companies struggle to top Google's search results and what matters to consumers when buying a new smartphone.

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The Weekly Listen: A Libra Exodus, Sports Broadcasts and AMC Starts Streaming | October 18, 2019

Fri, 18 Oct 2019 00:00:00 GMT

eMarketer principal analysts Mark Dolliver and Nicole Perrin join vice president of content studio Paul Verna to discuss why companies are abandoning Facebook's cryptocurrency, AMC Theaters' recent foray into the streaming wars, younger viewers' preference for Netflix vs. YouTube and more.

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Renting Clothes, Streaming Fashion, and Why Away Wants To Be a Travel Company | October 17, 2019

Thu, 17 Oct 2019 00:00:00 GMT

eMarketer principal analyst Andrew Lipsman, executive editor Rimma Kats, senior corporate account director Sarai Bravo and senior director of global accounts Anne Porto discuss Banana Republic’s new clothing rental service: Why do consumers use them? What are the pain points? And can they have mass market appeal? Then, Andrew and Rimma chat about video platforms streaming fashion shows, why Away wants to be a travel company and more.

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The Ad Platform: Marketing on Mobile, Alibaba Ads, and the Significance of TikTok | October 16, 2019

Wed, 16 Oct 2019 00:00:00 GMT

eMarketer senior analyst Jasmine Enberg joins principal analyst Nicole Perrin to discuss whether major US tech firms are taking a page from the BAT (Baidu, Alibaba, Tencent) playbook. Are Americans entering the age of the domestic super app? What would that mean for brands?

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Why Rewarded Video Works, Buying Digital Political Ads Early, and Voter Targeting | October 15, 2019

Tue, 15 Oct 2019 00:00:00 GMT

eMarketer principal analyst Yory Wurmser joins principal analyst Nicole Perrin to discuss rewarded video, voter targeting and more.

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The Cost of Next-Day Delivery, Walmart Sells ModCloth, and Pinners Try New Things | October 14, 2019

Mon, 14 Oct 2019 00:00:00 GMT

eMarketer principal analyst Andrew Lipsman explains the implications of companies like Amazon rolling out next-day delivery, why Walmart is selling ModCloth, how customers feel about J.Crew and the Gap and how companies are using Pinterest for product launches.

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The Weekly Listen: EU vs. Facebook, ‘Uber Works’, and Do Phones Secretly Listen? | October 11, 2019

Fri, 11 Oct 2019 00:00:00 GMT

eMarketer principal analysts Mark Dolliver and Nicole Perrin, along with junior analyst Blake Droesch, discuss the latest EU ruling against Facebook, whether our phones are listening to us, Uber’s new jobs app and more.

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Smarter Glasses, UPS Drone Delivery Milestone and a VR World Called ‘Horizon’ | October 10, 2019

Thu, 10 Oct 2019 00:00:00 GMT

eMarketer principal analyst Victoria Petrock explains smart glasses: What can they do? What will they look like in the future? She then discusses Facebook’s new VR world, how many Americans listen to audiobooks and UPS’s drone delivery achievement.

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New Video Streaming Services, Measuring Esports Audiences and TV vs. Video Viewing | October 9, 2019

Wed, 09 Oct 2019 00:00:00 GMT

eMarketer vice president of content studio Paul Verna breaks down the cutthroat streaming video service landscape, time spent with TV vs. video, Food Network’s new video subscription service and how to measure esports audiences.

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Boomers Age in Place, How Young Folks Ingest News and the New Generational Divide | October 8, 2019

Tue, 08 Oct 2019 00:00:00 GMT

eMarketer principal analyst Mark Dolliver discuss how baby boomers are aging in place in multiple aspects of their lives. He explains their digital adoption habits, their financial status and the new technologies they find important. He also talks about how young people are getting their news, how digital usage varies by age and what the new generational divide may look like.

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Amazon Will Disrupt TV, Put 'Amazon Go' in Theatres and Expand into Grocery | October 7, 2019

Mon, 07 Oct 2019 00:00:00 GMT

eMarketer principal analyst Andrew Lipsman explains how Amazon can potentially upend the TV world and the company's latest plans, including opening a new grocery store chain and installing Amazon Go in airports and theaters.

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The Weekly Listen: CCPA Gets Closer, Streaming Pirates and TV’s That Watch You | October 4, 2019

Fri, 04 Oct 2019 00:00:00 GMT

eMarketer principal analysts Mark Dolliver and Nicole Perrin join vice president of content studio Paul Verna to discuss the upcoming California Consumer Privacy Act, as well as how your TV might be watching you, this year’s Emmys, Google’s recent privacy changes and more.

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Voice Assistants Everywhere, Multilingual Alexa, and Cars that Speak | October 3, 2019

Thu, 03 Oct 2019 00:00:00 GMT

eMarketer principal analyst Victoria Petrock explains what life will look like when voice assistants are everywhere: How will driving to work change? How will retailers and advertisers communicate with you? How would you like the voice of Samuel L. Jackson telling you what you have planned for the day?

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The Ad Platform: More Consolidation as Leading Digital Publishers Gobble Ad Spend | October 2, 2019

Wed, 02 Oct 2019 00:00:00 GMT

eMarketer principal analyst Nicole Perrin hosts a new “Behind the Numbers” show called “The Ad Platform,” a platform to discuss all things advertising. In the first episode, Perrin sits with vice president of forecasting Monica Peart and forecasting analyst Eric Haggstrom to discuss US digital advertisers’ budgets. Consolidation is the name of the game as publishers continue to devote dollars to the duopoly and the new behemoth in town.

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Facebook Removes Apps, Twitter Hides Replies and Snapchat Extends Video Ads | October 1, 2019

Tue, 01 Oct 2019 00:00:00 GMT

eMarketer junior analyst Blake Droesch explains Facebook’s mass app removal, new ad initiatives and hiding likes. He also discusses Twitter’s controversial “hide replies” feature, Snapchat increasing the length of video ads and more.

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The Most Interesting Grocery Trends and Can Voice Assistants Oust Store Visits | September 30, 2019

Mon, 30 Sep 2019 00:00:00 GMT

eMarketer executive editor Rimma Kats and principal analyst Andrew Lipsman explain how grocery stores will evolve, how many people could replace in-store shopping with voice commerce, a partnership between Alphabet’s drone arm Wing, FedEx and Walgreens and more.

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The Weekly Listen: Airbnb’s IPO, a Mind Reading Wristband and ‘Amazon Care’ | September 27, 2019

Fri, 27 Sep 2019 00:00:00 GMT

eMarketer principal analysts Mark Dolliver and Nicole Perrin join vice president of content studio Paul Verna to discuss Airbnb’s upcoming IPO, Facebook’s acquisition of “mind-reading wristband” company CTRL-labs, highlights from New York Advertising Week 2019 and more.

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Google’s ‘Right to Be Forgotten’ Case, Culturally Relevant Ads and No More Kik | September 26, 2019

Thu, 26 Sep 2019 00:00:00 GMT

eMarketer principal analyst Nicole Perrin discusses the EU’s recent ruling on the Google ‘Right to Be Forgotten’ case, the impact of culturally relevant ads, Kik Messenger shutting down and more.

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YouTube Changes the Rules, SlingTV Sentiment and Ads Before your DVR Recordings | September 25, 2019

Tue, 24 Sep 2019 00:00:00 GMT

eMarketer vice president of content studio Paul Verna discusses why YouTube changed, then quickly reversed course on, its creator verification program. He also talks about how many and much people pay for SVOD services, how people feel about Sling TV and TiVo's commitment to placing pre-roll ads on DVR recordings and more.

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Fantasy Football’s Midas Touch, NFL TV Ratings and Sports Audiences | September 24, 2019

Tue, 24 Sep 2019 00:00:00 GMT

eMarketer forecasting analyst Eric Haggstrom, vice president of content studio Paul Verna and researcher Chuck Rawlings talk fantasy football: how has it changed engagement with sports, sports broadcasting and cord-cutting behaviors. They also discuss why NFL TV ratings are up, a new initiative to compare esports and traditional sports audiences and more.

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Recognizing Faces, Checking Email, and an App That Cancels Subscriptions for You | September 23 2019

Mon, 23 Sep 2019 00:00:00 GMT

eMarketer principal analyst Victoria Petrock explains attitudes toward facial recognition tech in the US and UK. How aware is the general population of the tech’s every day use? What are the major concerns surrounding facial recognition? Where is it being used, and how? She then talks about the most important characteristics of a chatbot, the frequency and times of day we check work and personal email and a new app that automatically cancels subscriptions at the end of the free trial period.

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The Weekly Listen: Facebook’s TV Portal and NBCUniversal’s Peacock SVOD Service | September 20, 2019

Fri, 20 Sep 2019 00:00:00 GMT

eMarketer principal analysts Mark Dolliver and Yory Wurmser discuss the viability of Facebook’s new Portal TV device, NBCU’s new video-streaming service Peacock, how many people around the world don’t use the internet and more."Behind the Numbers" is sponsored by Advertising Week. Listen in.

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Experiential Retail, Voice-Activated Drive Thrus and In-Store Digital Media | September 19, 2019

Thu, 19 Sep 2019 00:00:00 GMT

eMarketer principal analyst Andrew Lipsman discusses what made the Apple Store so successful, which retailers are nailing the in-store experience, McDonald’s voice-activated drive-thrus, Walmart’s ecommerce initiatives and more."Behind the Numbers" is sponsored by Advertising Week. Listen in.

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Amazon Algorithm Favorability, Prime Day Fatigue, and Feelings About Meal Kits | September 18, 2019

Wed, 18 Sep 2019 00:00:00 GMT

eMarketer principal analysts Andrew Lipsman and Nicole Perrin discuss a recent report from The Wall Street Journal indicating that Amazon tweaked its algorithm to favor profitable, Amazon-branded products, the significance of consumers scaling back spending post-summer sales, Americans’ thoughts on meal kits and more."Behind the Numbers" is sponsored by Advertising Week. Listen in.

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Where Apple TV+ Fits, Finding Something to Binge, and Who Loves Smart Speakers | September 17, 2019

Tue, 17 Sep 2019 00:00:00 GMT

eMarketer vice president of content studio Paul Verna discusses why Apple priced its upcoming video streaming service at $5 a month, whether an Apple bundle is on the horizon, how Google is helping people find something to watch and whether Americans are still interested in smart speakers."Behind the Numbers" is sponsored by Advertising Week. Listen in.

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No More Cookies, the Uber-Fetch Ad Fraud Suit, and Shopper Marketing Budgets | September 16, 2019

Mon, 16 Sep 2019 00:00:00 GMT

eMarketer principal analysts Lauren Fisher and Nicole Perrin discuss Google’s recent study about how turning off third-party cookies affects publisher revenues: What did Google find? How valid is the research? How does it compare with previous studies? Then, they talk about an ad fraud lawsuit between Fetch and Uber, Amazon developing clean room data technology and how marketers try to target shoppers within different channels."Behind the Numbers" is sponsored by Advertising Week. Listen in.

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The Weekly Listen: New Apple Things, Podcast Ads and the End of Privacy | September 13, 2019

Fri, 13 Sep 2019 00:00:00 GMT

eMarketer principal analysts Mark Dolliver, Andrew Lipsman and Nicole Perrin discuss Apple’s new products and services, the new Google investigation, whether privacy is dead, podcast advertising and more."Behind the Numbers" is sponsored by Advertising Week. Listen in.

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Professional Gamers, Dazzling Prize Pools, Google Stadia and eSports Marketing | September 12, 2019

Thu, 12 Sep 2019 00:00:00 GMT

eMarketer sales executive Michael Bruckenthal, account manager Brandon Galindo and vice president of content studio—and author of our recent report, “Esports 2019: eMarketer’s Forecast for US Audience, US Ad Revenue Growth”—Paul Verna discuss the burgeoning world of esports. They chat about how different stakeholders are investing in this space, who’s watching, how large are the prize pools and audiences compared with traditional sports and marketing opportunities for advertisers."Behind the Numbers" is sponsored by Advertising Week. Listen in.

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The Future Retail Store, Target’s ‘Drive Up' Service and How Folks Get Coupons | September 11, 2019

Wed, 11 Sep 2019 00:00:00 GMT

eMarketer principal analyst Andrew Lipsman discusses how stores are adapting to their customers' lifestyles, why Target saw a rush of back-to-school shoppers, how consumers feel about shopping at Best Buy and more."Behind the Numbers" is sponsored by Advertising Week. Listen in.

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Peloton's Future, Unsafe Products on Amazon and Who Wants Brand Activism | September 10, 2019

Tue, 10 Sep 2019 00:00:00 GMT

eMarketer principal analysts Nicole Perrin and Andrew Lipsman discuss the viability of Peloton’s business model, the implications of unsafe products being sold on Amazon, and whether consumers really care about brand activism."Behind the Numbers" is sponsored by Advertising Week. Listen in.

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How Consumers Feel About Ads, Facebook Dating and Another Data Breach | September 9, 2019

Mon, 09 Sep 2019 00:00:00 GMT

eMarketer principal analyst Nicole Perrin explains how consumers feel about ads why they feel that way: What ads do they least like? Which ones are they most receptive to? How should advertisers respond? Then, principal analyst Debra Aho Williamson talks about the US launch of Facebook’s dating service, how young people feel about ‘likes’ and the impact of the social platform’s latest data breach.

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Controversial Subway Ads, a YouTube Fine and TikTok Teams Up with the NFL | September 5, 2019

Thu, 05 Sep 2019 00:00:00 GMT

eMarketer principal analysts Nicole Perrin and Andrew Lipsman discuss the wave of contentious subway ads: What's allowed? What isn't? Why have startups become obsessed with marketing on public transit? They also talk about YouTube's latest FTC fine, a new partnership between TikTok and the National Football League and more.

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Facebook’s New Political Ad Rules, Fitbit ‘Premium' and Google's Transit Options | September 4, 2019

Wed, 04 Sep 2019 00:00:00 GMT

eMarketer principal analyst Nicole Perrin explains whether Facebook’s updated political advertising rules can sufficiently combat misinformation ahead of the next election cycle. She also discusses Fitbit’s new subscription services, a paper about radicalization on YouTube and a new Google Maps feature that lets users pair transit directions with biking and ride-sharing options.

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The Weekly Listen: A ‘Create Podcast’ Button and How Americans Take Their Coffee | September 6, 2019

Wed, 04 Sep 2019 00:00:00 GMT

eMarketer principal analysts Nicole Perrin and Mark Dolliver join vice president of content studio Paul Verna to discuss why Uber and Lyft drivers might become employees, a landmark facial recognition ruling in the UK, whether Americans prefer ground coffee, K-Cups or whole coffee beans, and more.

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Instagram Threads App, Disney's Sports Offering, and Airport Face Scanners | September 3, 2019

Tue, 03 Sep 2019 00:00:00 GMT

eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch explain whether Americans want a social app geared toward close friends. Then, forecasting analyst Eric Haggstrom discusses whether the Disney+ bundle can lure sports viewers from cable, breaks down whether Waymo’s robot taxi improvements outweigh rider complaints and more.

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The Weekly Listen: The “Amazon of transportation” and How We Meet Our Partners | August 30, 2019

Fri, 30 Aug 2019 00:00:00 GMT

eMarketer principal analysts Nicole Perrin and Mark Dolliver discuss Uber’s plans to be the go-to transport hub, four ideas on how to rein in big tech, the changing motivations for watching the NFL and which types of ads are mostly likely to influence purchasing decisions.

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The New Facebook News Tab, Personalizing Yelp, and BBC’s Voice Assistant | August 29, 2019

Thu, 29 Aug 2019 00:00:00 GMT

eMarketer principal analyst Nicole Perrin discusses Facebook’s plan to give publishers more curation control over how their articles look on the platform. She also talks about the implications of letting Yelp users personalize their homepage experience and how effective the BBC’s new voice assistant can be in a competitive digital market.

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Political Connected TV Ads, Smartphone Hoarders and Debit Card Fingerprint Readers | August 28, 2019

Wed, 28 Aug 2019 00:00:00 GMT

eMarketer principal analyst Nicole Perrin talks about why political advertisers are homing in on connected TV to reach young voters. She also discusses the smartphone replacement cycle, the state of out-of-home advertising and fingerprint readers in debit cards.

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A Conversation with...Cynthia Rowley: Where Commerce and Conversation Converge | August 27, 2019

Tue, 27 Aug 2019 00:00:00 GMT

Cynthia Rowley president and CEO Allie Egan sits down with eMarketer executive editor Rimma Kats to discuss a variety of topics, including mcommerce, a text message channel and the need to maintain an active conversation with retail customers.

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A Conversation with...Dailymotion: How Dailymotion Built Its Ad Platform | August 26, 2019

Mon, 26 Aug 2019 00:00:00 GMT

Dailymotion vice president of product Justin Silberman and vice president of engineering Antoine Bonavita join eMarketer principal analyst Nicole Perrin to discuss how the video service, dubbed "the European YouTube," evolved its advertising platform.

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The Weekly Listen: Youtube Kids Ads, ‘Clear History’ Tools, and Shopping on a Date | August 23, 2019

Fri, 23 Aug 2019 00:00:00 GMT

eMarketer principal analysts Nicole Perrin and Mark Dolliver join vice president of content studio Paul Verna to chat about YouTube’s announcement that it will stop targeting ads toward kids, whether podcasts are the future of radio, the significance of Facebook’s new ‘Off-Facebook Activity’ feature and more.

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Kids Content, Predicting Cord Cutting and Why People Subscribe to Video Services | August 22, 2019

Thu, 22 Aug 2019 00:00:00 GMT

eMarketer principal analyst Mark Dolliver discusses Roku’s new “Kids and Family” section—including the importance of grouping kids programming together and how people use parental control features. Vice president of content studio Paul Verna then joins to talk about how to predict cord-cutting, why people subscribe to over-the-top video streaming services and what happens when families choose TV packages together.

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RealReal Recommerce, the Value of Ratings and Are Walmart’s Investments Working? | August 21, 2019

Wed, 21 Aug 2019 00:00:00 GMT

eMarketer principal retail analyst Andrew Lipsman explains why second-hand shopping is bouncing back, and gives the most important takeaways from Walmart, Macy’s and J.C. Penney’s Q2 financials. He also explains how much ratings and reviews affect a company’s revenue, which US stores are closing down the fastest and who people are most likely to trust for shopping recommendations.

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The Least Brand Safe Content and the Cost of Less Data Sharing | August 20, 2019

Tue, 20 Aug 2019 00:00:00 GMT

eMarketer principal analyst Nicole Perrin walks us through what could happen to the advertising world as blacklists become more sophisticated and extensive. She discusses the types of content consumers think advertisers should avoid the most and the likelihood of those consumers reducing their spending on a brand that appears next to controversial content. She also talks about which information consumers are sharing less of, the state of radio advertising and why cord-cutting might slow down next quarter.

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Voiceprints Tell All, VR In-flight Entertainment and Facial Recognition Laws | August 19, 2019

Mon, 19 Aug 2019 00:00:00 GMT

eMarketer principal analyst Victoria Petrock explains how much you can learn from someone's voice, British Airways's VR in-flight entertainment headsets and a recent facial recognition ruling against Facebook.

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The Weekly Listen: Verizon Sells Tumblr, Facebook Movie Ads, and Snap Spectacles 3 | August 16, 2019

Fri, 16 Aug 2019 00:00:00 GMT

eMarketer principal analysts Nicole Perrin and Mark Dolliver join vice president of content studio Paul Verna to discuss Verizon’s sale of Tumblr to Automattic, the acceleration of cord-cutting, Facebook’s new movie ads, Snapchat’s third pair of sunglasses and more.

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A Disney+ Bundle, CBS and Viacom Merge and GoT Creators Sign with Netflix | August 15, 2019

Thu, 15 Aug 2019 00:00:00 GMT

eMarketer analyst Ross Benes and vice president of content studio Paul Verna discuss the potential impact of Disney’s new streaming bundle. They also explain why the CBS/Viacom merger matters, where Americans like the stream video and UK media regulations.

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Huawei’s New OS, Uber's Struggles and Google's New AR Walking Directions | August 14, 2019

Wed, 14 Aug 2019 00:00:00 GMT

eMarketer principal analyst Yory Wurmser explains why Huawei is rolling out a proprietary open-source operating system, the iPhone sales slowdown, Uber’s imminent need to turn things around and how Google is making it easier for users to navigate walking directions with the help of augmented reality.

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Amazon Video Ad Inventory, Programmatic Fees and Microsoft Buys PromoteIQ | August 13, 2019

Mon, 12 Aug 2019 00:00:00 GMT

Principal analyst Lauren Fisher joins guest host and fellow principal analyst Nicole Perrin to discuss Amazon’s plans to offer video ad inventory to demand-side platforms dataxu and The Trade Desk. They also talk about our new programmatic fee estimates, Microsoft’s purchase of ad-tech firm PromoteIQ and Facebook’s offer to pay for news.

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Internet Manipulation, Lyft’s Q2 Financials and Facebook's Special Ad Audience | August 12, 2019

Mon, 12 Aug 2019 00:00:00 GMT

eMarketer principal analyst Nicole Perrin talks about the dark side of the Internet. She also explains how Facebook says it can target ads without personal data and how Lyft got on in the second quarter.

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The Weekly Listen: Ending Auto-Play, Reaching the Ad Filterers and Snoozing Twitter | August 9, 2019

Fri, 09 Aug 2019 00:00:00 GMT

eMarketer principal analysts Mark Dolliver and Nicole Perrin discuss a new bill banning autoplay video, the details of the Capital One hack, why a drone fell out of the sky and more.

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Influencers Get Serious, Facebook’s Mind Reader, the TikTok Phone and Apple Card | August 8, 2019

Thu, 08 Aug 2019 00:00:00 GMT

eMarketer principal analyst Debra Aho Williamson discusses the influencer shift toward authenticity, and why influencer marketing may soon become regulated. She also assesses Facebook’s mind-reading program, a TikTok smartphone and Apple’s new credit card.

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What Loyalty Looks Like, Pinterest Earnings and the Power of a Negative Review | August 7, 2019

Wed, 07 Aug 2019 00:00:00 GMT

eMarketer principal analysts Nicole Perrin and Andrew Lipsman discuss what makes for a good loyalty scheme. They also break down Pinterest’s Q2 results, the impact of a negative review and lessons learned from Amazon Prime Day 2019.

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The Fortnite World Cup, Spotify Ad Studio and Walmart Driverless Deliveries | August 6, 2019

Tue, 06 Aug 2019 00:00:00 GMT

eMarketer’s very own gamers, corporate account manager Brandon Galindo and sales executive Michael Bruckenthal, explain what happened at the Fortnite World Cup. What did the esports competition look like, how much did competitors win and how do parents feel about their kids participating? Then vice president of content studio Paul Verna, discusses updates to Spotify’s new Ad Studio, Walmart’s latest driverless delivery partnership and why DoorDash bought Caviar.

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Ugly Cord Cutting, Facebook’s TV Chat Device, Password Sharing and Spotify Users | August 5, 2019

Mon, 05 Aug 2019 00:00:00 GMT

eMarketer forecasting analyst Eric Haggstrom walks us through the current cord-cutting climate, explains why CBS is suing Locast and what Dish has been up to. Vice president of content studio Paul Verna joins the discussion to chat about streaming service password sharing, a new Facebook TV video-calling device, Spotify Q2 results and more.

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The Weekly Listen: Exclusive Apple Podcasts, DOJ Antitrust Case and a New T-Mobile | August 2, 2019

Fri, 02 Aug 2019 00:00:00 GMT

eMarketer principal analyst Nicole Perrin and head of content studio Paul Verna discuss the Department of Justice’s new antitrust review, why consumers only consider a few brands, NBCUniversal’s streaming service launch date and Microsoft's Cortana.

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Marketers Ignoring Older People, Millennial Debt and a Changing Hispanic Population | August 1, 2019

Thu, 01 Aug 2019 00:00:00 GMT

eMarketer principal analyst Mark Dolliver discusses the oft-forgotten Generation X. He also explains the implications of the rise of the Hispanic population in the US and why email still rules conversational marketing.

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Facebook Makes Bank, Advertisers Flock to Instagram and Twitter Gets Healthier | July 31, 2019

Wed, 31 Jul 2019 00:00:00 GMT

eMarketer principal analyst Debra Aho Williamson and senior analyst Jasmine Engberg discuss key takeaways from Facebook’s and Twitter’s Q2 earnings. They also chat about the new Facebook antitrust probe, what impact hiding likes will have for Instagram and what people think of Facebook’s new Libra cryptocurrency.

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Amazon and Google Earnings, the Equifax Fine and Car Trunk Delivery | July 30, 2019

Tue, 30 Jul 2019 00:00:00 GMT

eMarketer principal analysts Nicole Perrin and Andrew Lipsman, along with senior forecasting director Monica Peart, discuss Q2 results for Amazon and Google. They also chat about Equifax's $700 million fine, Amazon delivering packages to your trunk and interesting findings from Prime Day.

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Snapchat’s Growth Spurt, Political Video Ads and Brexit Questions | July 29, 2019

Mon, 29 Jul 2019 00:00:00 GMT

eMarketer principal analyst Debra Aho Williamson reviews Snapchat’s recent earnings. Also, vice president of content studio Paul Verna discusses the Brexit cloud looming over marketers, how local news has remained so trustworthy and increased ad spend on political videos.

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The Customer Experience Isn’t Always Right | July 26, 2019

Fri, 26 Jul 2019 00:00:00 GMT

eMarketer principal analyst Nicole Perrin shares her latest findings on the customer experience, focusing on messaging frequency, loyalty marketing and what to do about those crumbling cookies.

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A Look Back at eMarketer’s Key Digital Trends for 2019 (Part 2) | July 25, 2019

Thu, 25 Jul 2019 00:00:00 GMT

In the second of two special episodes of “Behind the Numbers,” we look back at two key digital trends from earlier this year: digital privacy concerns and the acceleration of cord-cutting.

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A Look Back at eMarketer’s Key Digital Trends for 2019 (Part 1) | July 24, 2019

Wed, 24 Jul 2019 00:00:00 GMT

In the first of two special episodes of “Behind the Numbers,” we look back at three key digital trends from earlier this year: Facebook ad revenues, digital disruption in retail and the surge of voice assistants.

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Winners and Losers in the Streaming Wars | July 22, 2019

Mon, 22 Jul 2019 00:00:00 GMT

eMarketer analyst Ross Benes and forecasting analyst Eric Haggstrom ponder the future of the video industry as the streaming wars heat up. How will new services reshape the landscape? How will TV programming evolve? And when the dust clears, who will be the winners and losers?

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Amazon's Flywheel and the Prime Day Ripple Effect | July 23, 2019

Sun, 21 Jul 2019 00:00:00 GMT

eMarketer principal analyst Andrew Lipsman explains how Amazon Prime Day complements the company’s flywheel of commerce, digital content and advertising. He also reviews estimates of how much business Amazon did on Prime Day and examines the event’s ripple effect on other retailers.

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Is Netflix Headed for the Upside Down? | July 19, 2019

Fri, 19 Jul 2019 00:00:00 GMT

eMarketer analyst Ross Benes and vice president of content studio Paul Verna discuss Netflix's first-ever quarterly subscriber loss. They also consider other implications from the company's lower-than-expected Q2 2019 earnings, including the effect of a recent price hike on the company's revenues, the competitive landscape and the cost of funding original and licensed content.

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US Voice Assistants Turn Up the Volume | July 18, 2019

Thu, 18 Jul 2019 00:00:00 GMT

eMarketer principal analyst Victoria Petrock and director of research Chris Keating share the latest eMarketer forecasts on the US voice assistant market. They also explain the distinction between voice assistants and smart speakers and analyze related developments from Amazon, Google, Microsoft and more.

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France’s Tech Tax, Google Searches, Print vs. Digital Coupons and Uber ‘Quiet Ride’ | July 17, 2019

Wed, 17 Jul 2019 00:00:00 GMT

eMarketer principal analysts Karin von Abrams and Nicole Perrin discuss France's new tax and its impact on US tech companies. They also discuss how people use Google, whether customers find Netflix too pricey, Brits' knowledge of Disney+ and more.

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All About TikTok, Facebook’s $5 Billion FTC Fine and Google’s Social Media Moves | July 16, 2019

Tue, 16 Jul 2019 00:00:00 GMT

eMarketer principal analyst Debra Aho Williamson weighs in on the benefits and drawbacks of the new video-sharing phenomenon TikTok. She also discusses Facebook’s recent $5 billion FTC fine and whether Google getting back into social networking is a good thing.

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Amazon Prime Day, Etsy’s Free Shipping and the Wet Shaving Club | July 15, 2019

Mon, 15 Jul 2019 00:00:00 GMT

eMarketer principal analyst Andrew Lipsman dissects what we can expect from Amazon Prime Day 2019. He also discusses why Etsy sellers are getting frustrated and explains what to make of the newest D2C shaving brand.

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The Weekly Listen: Dr. Alexa, Instagram Bullies and Finding Something to Watch | July 12, 2019

Fri, 12 Jul 2019 00:00:00 GMT

eMarketer principal analyst Nicole Perrin and vice president of content studio Paul Verna join host Marcus Johnson to discuss the most interesting stories this week: what makes people nervous about the sharing economy, finding something interesting to watch on streaming platforms and why Marriott got fined $125 million. Plus, they discuss how to protect children online, bring you the game of the week and share unhelpful dinner party facts.

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Politicking at Walmart, Pinterest Videos, the Amazon Effect and Millennial Layaway | July 11, 2019

Thu, 11 Jul 2019 00:00:00 GMT

eMarketer principal analyst Andrew Lipsman explains why politics inside Walmart are threatening the company’s ecommerce ambitions. He also discusses why Pinterest is encouraging video, people buy things they don’t want, Whole Foods is getting a boost from Amazon and millennials like to pay for things in bits.

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CommerceNext's Scott Silverman Talks DTC Brands' Digital Investments | July 10, 2019

Wed, 10 Jul 2019 00:00:00 GMT

eMarketer principal analyst Andrew Lipsman talks with Scott Silverman, co-founder of retail conference CommerceNext, about how D2C brands and retailers are earmarking their digital investment dollars. Lipsman also weighs in on Brandless’s new CEO, Nordstrom being a “no-growth” retailer and Starbucks’s new tie-dye Frappuccino.

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British Airways GDPR Fine, Podcast Money and Digital Political Ad Transparency | July 9, 2019

Tue, 09 Jul 2019 00:00:00 GMT

eMarketer principal analyst Nicole Perrin walks us through the implications of the British Airways data breach. She also discusses 2019's podcast revenues and helps you decipher when you see a digital political ad.

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YouTube Asks, ‘What Would You Like to Watch Next?’ | July 8, 2019

Mon, 08 Jul 2019 00:00:00 GMT

eMarketer vice president of content studio Paul Verna discusses YouTube’s changes to video suggestions. He also explores the popularity of hearables vs. smartwatches and asks: “When it the perfect time to send an email?”

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Americans' Media Habits Shift, July Fourth Spending and a Social Media Strike | July 3, 2019

Wed, 03 Jul 2019 00:00:00 GMT

eMarketer forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna chat about Americans’ ever-changing media consumption habits. They also dissect planned spend on July Fourth, Gen Z’s selective social network use and a Wikipedia founder’s call for a social media strike.

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Instagram's Evolution, Why People Follow Brands, and TikTok's Interest-Based Ads | July 2, 2019

Tue, 02 Jul 2019 00:00:00 GMT

eMarketer principal analyst Debra Aho Williamson discusses Instagram’s evolution by analyzing some of the most important emerging trends. She also weighs in on why people follow or unfollow brands, the “like” feature and TikTok’s interest-based ad targeting.

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Does Political Advertising Move the Needle? | July 1, 2019

Mon, 01 Jul 2019 00:00:00 GMT

eMarketer senior director of forecasting Monica Peart and vice president of content studio Paul Verna discuss how much money is spent on political ads. They also talk about Twitter’s new “in the public interest" rules, Apple Music’s milestone, and which is cooler: Tetris Royale? Or being able to know how crowded your commute is?

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The Weekly Listen: Fancy Email, Sneaker Stock Exchange and the Value of Your Data | June 28, 2019

Fri, 28 Jun 2019 00:00:00 GMT

eMarketer principal analysts Nicole Perrin and Andrew Lipsman join host Marcus Johnson for our review of the most interesting stories this week, including figuring out the value of your data, paying for a premium email service and Instagram’s new Explore ads. We also discuss the cost of an ad-free internet, bring you the game of the week, useless dinner party data and more!

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Does RTB Violate the GDPR? | June 27, 2019

Thu, 27 Jun 2019 00:00:00 GMT

eMarketer principal analysts Lauren Fisher and Nicole Perrin consider whether real-time bidding in advertising markets is compatible with the terms of the EU’s General Data Protection Regulation. They also discuss the effectiveness of social media ads, Walmart’s use of AI cameras to curb retail theft and Roku’s robust sales of streaming devices in Q1 2019.

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New Bill Would Rid Social Media of Political Bias | June 26, 2019

Wed, 26 Jun 2019 00:00:00 GMT

eMarketer principal analyst Nicole Perrin and vice president of multimedia Paul Verna discuss new legislation aimed at eliminating supposed political bias from social platforms. Also on the agenda: women in ads, smartwatch use and the Snapchat friends survey.

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Those Who Can, Cannes | June 25, 2019

Tue, 25 Jun 2019 00:00:00 GMT

eMarketer co-founder and chief content officer Geoff Ramsey and vice president of business development Marissa Coslov report back from the Cannes Lions International Festival of Creativity. They share their insights on the new themes that emerged in this year's show and reveal their most interesting conversations, important takeaways and craziest moments.

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FTC Presses YouTube to Do More to Protect Children | June 24, 2019

Mon, 24 Jun 2019 00:00:00 GMT

eMarketer principal analyst Mark Dolliver and vice president of multimedia Paul Verna join host Marcus Johnson to discuss reports that the Federal Trade Commission is investigating YouTube for potential violations of children’s online privacy. Other topics on the agenda include Slack’s initial public offering and a study showing an increase in screen time among older users.

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The Weekly Listen: Facebook’s Cryptocurrency, Spotify Podcast Ads and NBA Viewers | June 21, 2019

Fri, 21 Jun 2019 00:00:00 GMT

Our weekly review of the most intriguing stories covers Facebook’s cryptocurrency project, Spotify’s plan to target ads based on podcast listening and viewership metrics of the NBA Finals. We also delve into the digital ad industry’s latest steps to promote brand safety, and we bring you the game of the week, useless dinner party data and more! Host Marcus Johnson leads the conversation with eMarketer principal analyst Nicole Perrin and vice president of multimedia Paul Verna.

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There’s Something More About Mary Meeker (Part 2) | June 20, 2019

Thu, 20 Jun 2019 00:00:00 GMT

In the second of our two-part discussion on venture capitalist Mary Meeker’s Internet Trends report, eMarketer principal analysts Andrew Lipsman, Nicole Perrin and Victoria Petrock and vice president of multimedia Paul Verna cover topics including retail, advertising, video and emerging trends.

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There’s Something About Mary Meeker (Part 1) | June 19, 2019

Wed, 19 Jun 2019 00:00:00 GMT

It’s that time of year again. Kleiner Perkins partner Mary Meeker has released her highly anticipated Internet Trends report—a 333-slide overview of the past, present and future of the digital ecosystem. In the first of two consecutive podcast episodes on this topic, eMarketer principal analysts Yory Wurmser, Mark Dolliver and Debra Aho Williamson analyze the mobile, demographics and social media angles of Meeker’s report.

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How Target, Walmart and Amazon Are Racing to Deliver the Goods | June 18, 2019

Tue, 18 Jun 2019 00:00:00 GMT

eMarketer principal analyst Andrew Lipsman joins us to discuss the latest efforts by major retailers to bring goods to peoples’ homes as quickly as humanly—or robotically—possible. He covers same-day shipping, grocery subscriptions, drone delivery and more.

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Why Everyone Wants Personalization, but Nobody's Getting It | June 17, 2019

Mon, 17 Jun 2019 00:00:00 GMT

How are personlization strategies being executed? Is there difference between relevance and personalization? How does AI fit in? We ponder these questions with eMarketer principal analyst Nicole Perrin.

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The Weekly Listen: The Platform 'Excuse,' Google Stadia Pricing and iTunes Closes | June 14, 2019

Fri, 14 Jun 2019 00:00:00 GMT

Every Friday on eMarketer’s “Behind the Numbers” podcast, we discuss the most intriguing headlines of the past week. Today, we cover the ongoing debate over whether major social and digital media services are platforms or publishers. We also delve into the gig economy, the music streaming space, drone deliveries and a peak that’s higher than Mt. Everest. Host Marcus Johnson leads the conversation with eMarketer guests Nicole Perrin, Aaron Root and Paul Verna.

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Why D2C Brands Are Leaping Out of Your TV | June 13, 2019

Thu, 13 Jun 2019 00:00:00 GMT

eMarketer principal analyst Andrew Lipsman and vice president of multimedia Paul Verna discuss why direct-to-consumer retail brands are investing heavily in TV advertising. They also reveal which CPG brand topped a recent study of the most effective TV advertisers in that category. In addition, the panel explores other retail and advertising developments from Amazon, Sizmek and more.

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Why the Next Wave of Digital Billboard Ads Will Be Automated | June 12, 2019

Wed, 12 Jun 2019 00:00:00 GMT

eMarketer principal analyst Lauren Fisher joins us to discuss the potential of programmatic out-of-home advertising. Why is this category important now? How is it different from other digital ad formats? And what role does automation play in the buying and selling of digital billboard ads?

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Regulating the Tech Giants … Why Now? | June 11, 2019

Tue, 11 Jun 2019 00:00:00 GMT

eMarketer principal analyst Nicole Perrin and vice president of multimedia Paul Verna ponder the big questions facing US antitrust regulators as they consider how to deal with the outsized influence of tech giants Amazon, Apple, Google and Facebook.

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I Screen, You Screen | June 10, 2019

Mon, 10 Jun 2019 00:00:00 GMT

eMarketer vice president of research Jennifer Pearson unpacks a new study from Common Sense Media on screen use among teenagers and adults. How does screen time affect sleep? How do teens and their parents perceive their own, and each other’s, level of smartphone use? And how does the Common Sense study compare with other research on this subject?

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Latin America Embraces Digital and Mobile Commerce | June 7, 2019

Fri, 07 Jun 2019 00:00:00 GMT

eMarketer research analyst Matteo Ceurvels sheds light on the latest trends in digital and mobile commerce in Latin America. How much retail business is done through digital channels in the most populous countries in the region? How are brands capitalizing on the “mobile-first” mentality? What are the top ecommerce platforms in key countries like Mexico and Brazil?

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How AI is Transforming Video, for Better and Worse | June 6, 2019

Thu, 06 Jun 2019 00:00:00 GMT

eMarketer principal analyst Victoria Petrock joins us to discuss the implications, both positive and negative, of the use of artificial intelligence in video content. What are "deepfakes," and how will they play out in politics, social media, entertainment and business?

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Breaking Down eMarketer's Time Spent Figures | June 5, 2019

Wed, 05 Jun 2019 00:00:00 GMT

eMarketer principal analyst Mark Dolliver and senior analyst Paul Briggs talk through the new eMarketer report collection: “Time Spent with Media 2019.” They cover trends in digital and traditional media usage across geographies, including digital video, TV, social platforms and mobile.

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What's Up with WhatsApp? | June 4, 2019

Tue, 04 Jun 2019 00:00:00 GMT

eMarketer senior analyst Jasmine Enberg examines the implications of WhatsApp’s latest strategic moves, including its decision to launch an ad platform in 2020 and a mobile payments system in India.

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Trying on Apparel Subscriptions | June 3, 2019

Mon, 03 Jun 2019 00:00:00 GMT

eMarketer principal analyst Andrew Lipsman joins us to discuss the latest in clothing subscriptions. Why are retailers like Urban Outfitters getting into this business? What consumer trends are fueling these companies’ decisions? And what the heck is a “rundle”?

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The Ins and Outs of the Marketer-Agency Relationship | May 31, 2019

Fri, 31 May 2019 00:00:00 GMT

eMarketer principal analyst Jillian Ryan decodes the complicated and evolving relationship between brand marketers and their agency partners. She previews her upcoming report on this topic and covers areas including in-housing, audits, and why agencies continue to be relevant.

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Ad Fraud Rears Its Head ... Again! | May 30, 2019

Thu, 30 May 2019 00:00:00 GMT

eMarketer principal analyst Nicole Perrin analyzes a new study on ad fraud that contradicts other data on this topic and suggests the problem may be bigger than previously estimated.

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English Football Glory Creates Broadcast and Streaming Opportunities | May 29, 2019

Wed, 29 May 2019 00:00:00 GMT

eMarketer senior analyst Bill Fisher joins “Behind the Numbers” to discuss the business implications of England’s unprecedented success in the football Champions League and Europa League competitions.

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Why Diversity and Inclusion Matter, in More Ways than One

Tue, 28 May 2019 04:01:07 GMT

eMarketer director of sales Christine Anene and organization development director Mayte Espinal join the podcast to discuss the importance of diversity and inclusion in the workplace. Are D&I initiatives a question of good corporate citizenship, or are they also good for business? What are current trends and best practices in making offices more like the outside world? How do employees respond when companies focus on workplace health?

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Happy Birthday, GDPR! | May 23, 2019

Thu, 23 May 2019 00:00:00 GMT

eMarketer principal analysts Lauren Fisher and Karin von Abrams, senior analyst Bill Fisher and research analyst Matteo Ceurvels reflect on the first year of the European Union's General Data Protection Regulation (GDPR). How has it affected business and everyday life? And what does the future hold for similar legislation in the US and elsewhere?

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Does HBO Sit on the 'Iron Throne' of Content? | May 22, 2019

Wed, 22 May 2019 00:00:00 GMT

In today’s episode we talk “Game of Thrones” with eMarketer account manager Alex Reidy and director of SMB sales Matt Florio, who are both fans of the show. We’re also joined by vice president of multimedia Paul Verna, who hasn’t watched a single episode. We discuss viewership numbers, the impact of "Game of Thrones" on workplace productivity, the likelihood of a mass viewer exodus from HBO and how brands have tapped into the show’s appeal.

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The US Government Puts Restrictions On Huawei … So What? | May 21, 2019

Tue, 21 May 2019 00:00:00 GMT

eMarketer principal analyst and mobile authority Yory Wurmser discusses the implications of the US government’s restrictions on Huawei. What is the administration’s concern? How much will these measures affect Huawei’s business? And what might this mean for US companies?

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How Smartphones Are Changing Banking | May 20, 2019

Mon, 20 May 2019 00:00:00 GMT

In today’s episode, we spotlight mobile banking in Asia. How are young entrepreneurs in China using their smartphones to disrupt the financial services industry? What is South Korea doing to make banking fun? What new apps are teaching children how to manage their money? And what do bankers need to know about the mobile generation?

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The Weekly Listen: Comcast Sells Hulu, Spotify Trials Stories and SF Bans Face ID | May 17, 2019

Sun, 19 May 2019 00:00:00 GMT

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few moments to discuss some of the most intriguing headlines of the past week. This week, we're talking about Comcast selling its Hulu stake to Disney, Spotify is working on a 'Stories' feature, San Francisco bans facial recognition and how likely is it to get attacked by a shark?

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Why Are the TV Upfronts Still a Big Deal? | May 17, 2019

Fri, 17 May 2019 00:00:00 GMT

On the week of the TV upfronts, we’re joined by eMarketer's vice president of multimedia Paul Verna to discuss why this annual event is still a big deal in the television industry. After all, isn’t TV ad spending trending downward? And wasn’t streaming supposed to be the death knell of TV?

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Rise of the D2C Unicorns | May 16, 2019

Thu, 16 May 2019 00:00:00 GMT

eMarketer principal analyst Andrew Lipsman talks about rising direct-to-consumer (D2C) brands like shaving and skin care company Harry’s and luggage maker Away. How are these brands reaching consumers? And what drives people to try new D2C brands?

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How to Advertise to Millennial Parents | May 15, 2019

Wed, 15 May 2019 00:00:00 GMT

eMarketer principal analyst Mark Dolliver discusses ways that marketers can reach millennial parents. How are young parents different from those of earlier generations? How well does out-of-home advertising work for them? And in what ways are these youthful consumers similar to their older counterparts?

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What Breaking Up Facebook Really Means | May 14, 2019

Tue, 14 May 2019 00:00:00 GMT

Social media principal analyst Debra Aho Williamson discusses Facebook co-founder Chris Hughes’ recent op-ed on breaking up the company he helped create with Mark Zuckerberg. What is Hughes proposing? Just how powerful is Facebook? And what should the government’s role be in regulating it?

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The Shelf Life of TV Ads, and How DVRs Might Be Wasting Money | May 13, 2019

Mon, 13 May 2019 00:00:00 GMT

eMarketer vice president of multimedia Paul Verna joins us to discuss how some TV ads lose effectiveness when they’re not viewed in real time. Considering the high percentage of ads that are time-shifted, this is a potential concern for traditional TV advertisers.

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The Weekly Listen: Nostalgic Ads, Uber's IPO, Twitter Folks and the Nike Logo | May 10, 2019

Fri, 10 May 2019 00:00:00 GMT

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few moments to discuss some of the most intriguing headlines of the past week. This week, we're talking about Uber's IPO, how nostalgia works in advertising, how much Twitter reflects society and where did the Nike logo come from?

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How Mother’s Day Plays Out in the Digital World | May 10, 2019

Fri, 10 May 2019 00:00:00 GMT

eMarketer vice president of research Jennifer Pearson and principal analyst Mark Dolliver discuss Mother’s Day shopping, spending and digital usage habits in the US.

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Americans’ Relationship Status with Print? 'It’s Complicated' | May 9, 2019

Wed, 08 May 2019 00:00:00 GMT

eMarketer principal analyst Nicole Perrin and forecasting analyst Eric Haggstrom discuss the shift from print to digital news in the US. How many people still read newspapers and magazines? How much ad spending is flowing to print media?

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Why Does Video Ad Receptivity Change Throughout the Day? | May 8, 2019

Wed, 08 May 2019 00:00:00 GMT

eMarketer vice president of multimedia Paul Verna talks about how the context of when, what and how someone is watching video matters. Are OTT ad dollars starting to catch up with viewership? And is the TV the most important device?

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Are Digital Marketers Ignoring Older Americans? | May 7, 2019

Tue, 07 May 2019 00:00:00 GMT

eMarketer’s principal demographics analyst, Mark Dolliver, and multimedia lead Paul Verna talk about how older folks are being left behind in the digital world. How big is the digital adoption gap between younger and older Americans? At what age does digital adoption drop off? Is there an older digital audience that advertisers are overlooking?

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The New Fronts: Hulu “Binge Ads” and Free YouTube Originals | May 6, 2019

Mon, 06 May 2019 00:00:00 GMT

eMarketer vice president of multimedia Paul Verna and forecasting analyst Eric Haggstrom discuss this year's digital NewFronts. Where do most viewers watch Hulu's content? What are these new 'binge ads'? And what did they think of YouTube's presentation?

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Ad Fraud Is Going Away … Kind of | May 3, 2019

Fri, 03 May 2019 00:00:00 GMT

eMarketer principal analyst Nicole Perrin discusses the declining ad fraud problem. How is ad fraud affecting the industry? And how is the industry fighting back?

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The Weekly Listen: From Netflix to Disney+, Marriott Home-Sharing and Vertical TV's | May 3, 2019

Fri, 03 May 2019 00:00:00 GMT

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few moments to discuss some of the most intriguing headlines of the past week. This week, we're talking about how many Netflix users will sign up to Disney+, Marriott getting into the home-sharing business, Samsung's new vertical TV and how long people can go without eating.

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How People Use Google Search, and How They Feel About the Results | May 2, 2019

Thu, 02 May 2019 00:00:00 GMT

eMarketer’s digital advertising and technology Principal Analyst, Nicole Perrin, talks about a recent survey on Google search users. She also discusses the company’s Q1 2019 financial earnings.

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Facebook Redesign, Instagram Shopping Tags and Uncovering Your "Secret Crush" | May 1, 2019

Wed, 01 May 2019 00:00:00 GMT

Social media Principal Analyst Debra Aho Williamson discusses Facebook's latest F8 announcements, including the Facebook redesign, Instagram shopping features and the upcoming Facebook Dating service.

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When It Comes To Search, Marketers Mustn't Lose Their Voice | April 30, 2019

Tue, 30 Apr 2019 00:00:00 GMT

eMarketer’s mobile analyst, Yory Wurmser discusses the importance of voice to marketers and TV and video expert, Paul Verna talks about AT&T and NBCUniversal's new video streaming services, and why Airbnb is investing in TV content.

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Amazon's 'Prime' Focus: Deliver Things Faster | April 29, 2019

Mon, 29 Apr 2019 00:00:00 GMT

eMarketer’s retail principal analyst, Andrew Lipsman discusses Amazon's new one-day delivery promise to Prime members. How much will this move the needle? How do Amazon's financials look? And what's the most significant move Amazon has made in the last 6 months?

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The Weekly Listen: A Facebook Fine, In-Garage Delivery and a Social Media Blackout | Apr. 26, 2019

Sat, 27 Apr 2019 00:00:00 GMT

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few moments to discuss some of the most intriguing headlines of the past week. This week, we're talking about Facebook preparing for an FTC fine, Snapchat releases their earnings, Amazon wants to deliver packages to your garage and Sri Lanka shuts down social media.

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Should We Still Be Concerned About Twitter's User Growth? | April 26, 2019

Fri, 26 Apr 2019 00:00:00 GMT

eMarketer’s social media expert, Debra Aho Williamson discusses Twitter's earnings. What are we to make of this new "monetizable daily active user" number? How did advertising revenue perform? And what can we expect from the social giant in the coming months?

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Hulu’s Not-So Secret Weapon in the Streaming Wars | April 25, 2019

Thu, 25 Apr 2019 00:00:00 GMT

eMarketer’s TV and video expert, Paul Verna and senior forecasting director, Monica Peart talk about Hulu. How much of an edge does having ad-supported and ad-free TV offerings give Hulu, over Netflix? How much money is Hulu making from advertising? And what does Disney's increased controlling stake in Hulu mean for the platform?

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Netflix Wears "The (Streaming) Crown", But For How Much Longer? | April 24, 2019

Wed, 24 Apr 2019 00:00:00 GMT

eMarketer’s TV and video expert, Paul Verna and forecasting analyst, Eric Haggstrom discuss Netflix's latest earnings. What was the the most notable announcement? How has the price increase affected subscriber growth? Does the company face any real threat from new services from Disney and Apple?

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What Pinterest’s Recent IPO Says About the Company’s Potential | April 23, 2019

Tue, 23 Apr 2019 00:00:00 GMT

eMarketer’s retail expert, Andrew Lipsman assesses Pinterest's recent IPO. How did it fair, what does it mean for the company going forward and what might trip them up along the way?

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Has "Access" Defined the Millennial Generation? | April 22, 2019

Mon, 22 Apr 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," eMarketer’s demographics specialist, Mark Dolliver, looks at how "access" has shaped Millennial's expectations. Just how different are they from other generations?

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The Weekly Listen: Snapchat Loses Users, Texting and Driving and Lightening Strikes | Apr. 19, 2019

Sat, 20 Apr 2019 00:00:00 GMT

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few moments to discuss some of the most intriguing headlines of the past week. This week, we're talking about

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Inside Facebook: Are All These Scandals Starting To Effect Usage? | April 19, 2019

Fri, 19 Apr 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," eMarketer’s social media expert, Debra Aho Williamson, discusses the recent leaked Facebook documents that allegedly show the social giant using consumer data as leverage. What's going on inside Facebook? Are all these scandals starting to effect usage?

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Why Are Advertisers Still Buying Ads That Aren’t Viewable? | April 18, 2019

Thu, 18 Apr 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," Nicole Perrin, eMarketer’s digital advertising and technology expert, talks about the MRC's viewability standard for online ads, and what marketers might expect from this performance metric in the future.

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How Do Americans Feel About Loyalty Programs? | April 17, 2019

Wed, 17 Apr 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," eMarketer’s retail principal, Andrew Lipsman, talks about Americans attitudes towards loyalty programs. What do people want from a loyalty program? Who subscribes and who doesn’t? And what’s the impact on consumers who are part of a loyalty program?

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Analyst Notes | How Digital Is Changing Parenting

Tue, 16 Apr 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," eMarketer's demographics expert, Mark Dolliver, and research head, Jennifer Pearson, discuss the modern (digital) parent. What does their digital usage look like, and what digital tools are they relying on the most?

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New Laws To Hold Internet Platforms More Accountable | April 16, 2019

Tue, 16 Apr 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," eMarketer’s digital advertising and technology specialist, Nicole Perrin, talks about some new internet platform regulations coming into effect.

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Is Disney's New Streaming Service Also Worth Subscribing To? | April 15, 2019

Mon, 15 Apr 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," eMarketer’s TV and Video expert, Paul Verna, goes through the new details revealed about Disney's upcoming video streaming offering. Does the price make sense, and is the content compelling enough?

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The Weekly Listen: Uber IPO, News Feed Changes and Eavesdropping on Alexa | Apr. 12, 2019

Sat, 13 Apr 2019 00:00:00 GMT

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few moments to discuss some of the most intriguing headlines of the past week. This week, we're talking about Uber's IPO, Facebook changing the News Feed, humans listening to your smart speaker conversations and the TV services you can't live without.

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Way Day: How Wayfair Encourages Shoppers to Spend on a Made-Up Holiday | April 12, 2019

Fri, 12 Apr 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," eMarketer’s retail principal, Andrew Lipsman, talks about Wayfair's shopping holiday, Way Day. What was different about this year’s Way Day? And who is the gold standard of made-up shopping holidays? And why?

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How Is Local News Holding Up? | April 11, 2019

Thu, 11 Apr 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," eMarketer’s digital advertising and technology principal, Nicole Perrin talks about local news. How the internet wounded it, where people are getting their local news and how common are these "news deserts"?

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Hoop Streams: How March Madness Plays out on TV and Video | April 10, 2019

Wed, 10 Apr 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," Paul Verna, eMarketer’s digital video and TV authority, chats about March Madness, the NCAA Division Men’s and Women’s Basketball Tournaments. He explains who's watching, how they're watching and how much advertisers are dropping on the final four event.

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How Cord-Cutters, Nevers and Regretters are Reshaping the Pay TV Landscape | April 9, 2019

Tue, 09 Apr 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," eMarketer’s digital video and TV Principal Analyst, Paul Verna, discusses the changing way in which Americans are paying for TV. Are more Americans cutting the cord, or never signing up to cable in the first place?

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Pulling Back the Curtain on YouTube's Recommendation Algorithm | April 8, 2019

Mon, 08 Apr 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," eMarketer’s digital video and TV specialist, Paul Verna, talks about YouTube's algorithm for recommending videos. How many people are using YouTube? How much does its recommendation algorithm drive engagement? And what impact might an 'authoritative sources model' have on the platform?

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The Weekly Listen: Snapchat Games, Airbnb vs. Hilton, Online Dating and Podcasts | Apr. 5, 2019

Fri, 05 Apr 2019 00:00:00 GMT

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few moments to discuss some of the most intriguing headlines of the past seven days. This week, we're talking about Snapchat's new social gaming service, Americans spending more on Airbnb than on Hilton, the takeover of online dating and the number of Americans who listen to podcasts.

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Payments in the Programmatic Display World, with Will Luttrell of Amino Payments | April 5, 2019

Fri, 05 Apr 2019 00:00:00 GMT

With Sizmek’s bankruptcy in the news, it’s a great time to get some education about why payments are such a big deal in the programmatic display ecosystem. eMarketer's digital advertising and technology Principal Analyst, Nicole Perrin, chats with Will Luttrell, CEO and Founder of programmatic advertising transparency firm, Amino Payments.

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eBay Joins the Visual Search Party | April 4, 2019

Thu, 04 Apr 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," eMarketer’s retail expert Andrew Lipsman talks about eBay's new visual search tool. And all the other visual search tools out there.

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Why Facebook Is So Keen For Regulation | April 3, 2019

Wed, 03 Apr 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," eMarketer’s digital advertising and technology principal Nicole Perrin discusses Mark Zuckerberg's recent op-ed in the Washington Post calling for internet regulations. Why are Facebook so keen? And what might that look like?

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Analyst Notes | The Collaboration Tools That Will Help With Digital Transformation

Fri, 29 Mar 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," eMarketer's B2B principal, Jillian Ryan, talks about which collaboration tools companies are using to transform their business digitally, and what to keep in mind when rolling them out.

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Has YouTube “Unboxed” The Secret Formula For Selling Toys? | March 28, 2019

Thu, 28 Mar 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," eMarketer’s retail principal Andrew Lipsman talks about the “unboxing” phenomenon, and how retailers are capitalizing on YouTube’s unique relationship with a younger audience.

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How Do Americans Share Their Content With Others? | March 26, 2019

Tue, 26 Mar 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," eMarketer's lead voice on social media, Debra Aho Williamson, talks about where people are sharing their content, and how these changes could affect marketers.

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Is Apple TV+ Just Another Video Streaming Service? | March 27, 2019

Mon, 25 Mar 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna discusses Apple's new ad-free subscription video service. How will it fare in an increasingly crowded and competitive space?

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Amazon To Launch Mobile Video Ads: Advertising Impact and Consumer Receptivity | March 25, 2019

Mon, 25 Mar 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," eMarketer's digital advertising and technology principal analyst Nicole Perrin talks about the importance of this new inventory for advertisers, and how consumers might feel about it.

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The Weekly Listen: Ignoring TV Ads, Google Gaming and Facebook Ad Targeting Changes | Mar. 22, 2019

Fri, 22 Mar 2019 00:00:00 GMT

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few moments to discuss some of the most intriguing headlines of the past seven days. This week, we're talking about why Google’s new gaming platform is such a big deal? How high could Netflix bump up their prices? And how often do people actually see TV ads?

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Glossier Hits a $1bn Valuation: Are Successful DTC Brands Just Outliers? | March 22, 2019

Fri, 22 Mar 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," eMarketer's retail principal Andrew Lipsman discusses what has made some DTC brands so successful, and how they've manage to create a more personal relationship with their customers.

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Can Health Features Save Wearable Devices? | March 21, 2019

Thu, 21 Mar 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," eMarketer's principal mobile analyst Yory Wurmser discusses Stanford University School of Medicine's Apple Watch study. How good is it at detecting atrial fibrillation, and what are the risks of all that self-monitoring?

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“Checkout” Instagram’s New Shopping Feature: Why It Will and Won’t Work | March 20, 2019

Wed, 20 Mar 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," eMarketer's retail principal Andrew Lipsman explains why Instagram's new shopping service called "Checkout", will work, and also why it will struggle.

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Can Apple’s Anticipated Video Streaming Service Really Rival Netflix? | March 19, 2019

Tue, 19 Mar 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," eMarketer's video specialist Paul Verna answers whether Apple's forthcoming video streaming service can compete with established giants Netflix, and what Apple has going for it that Netflix doesn't.

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What Teenagers Do All Day, and How It's Changed Over Time | March 18, 2019

Mon, 18 Mar 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," eMarketer's demographics expert, Mark Dolliver, explains how teenagers spend their days, and how it has changed over time.

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The Weekly Listen: Apple Upsets Spotify, "Sympaphonic Ads" and a French Digital Tax | Mar. 15, 2019

Fri, 15 Mar 2019 00:00:00 GMT

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're talking about Spotify's formal complaint against Apple, Google suggests how to create a better ad experience and the French government announces a new plan to tax internet giants.

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Does Less TV Mean Less Brand Engagement? | March 15, 2019

Fri, 15 Mar 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," eMarketer's video specialist Paul Verna helps us understand whether advertisers are overlooking the overall engagement factor across different devices, as dollars move from TV to digital video.

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Will Disney's Captain Marvel knock down Netflix’s House of Cards? | March 14, 2019

Wed, 13 Mar 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," eMarketer's video expert Paul Verna try's to work out if upcoming streaming service Disney+ can get more subscribers than Netflix. And if so, how?

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Analyst Notes | Influencer Marketing: Stories, Fraud and Microinfluencers

Wed, 13 Mar 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," eMarketer's social media principal, Debra Aho Williamson discusses what people need to know about influences this year.

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How Tik-Tok Took Over the World | March 13, 2019

Tue, 12 Mar 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," we bring in eMarketer's social media principal, Debra Aho Williamson and research analyst, Man-Chung Cheung, to discuss the new video-sharing sensation TikTok.

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What Breaking Up Big Tech Might Look Like | March 12, 2019

Tue, 12 Mar 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," eMarketer's digital advertising and technology specialist Nicole Perrin talks about Presidential hopeful, Elizabeth Warren's proposal for breaking up big tech, and whether Facebook has indeed become a utility.

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Online Grocery Shopping: Can eBay Deliver? | March 11, 2019

Mon, 11 Mar 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," eMarketer's retail principal Andrew Lipsman joins us to assess the significance of eBay getting into grocery delivery.

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How FedEx Envisions the Future of Delivery (and Returns) | March 8, 2019

Fri, 08 Mar 2019 00:00:00 GMT

In the latest edition of "Behind the Numbers," we sit down for a conversation with FedEx's Ryan Kelly to talk about the future of online delivery and returns.

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The Weekly Listen: Privacy-focused Facebook, Airbnb Hotels and The Servant Economy | Mar. 8, 2019

Fri, 08 Mar 2019 00:00:00 GMT

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're talking about Facebook's shift towards private conversations, Airbnb buys a hotel company and we check in on the gig economy.

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Pinterest Explains Online Shopping: Transaction or Inspiration? | March 8, 2019

Fri, 08 Mar 2019 00:00:00 GMT

In the latest edition of "Behind the Numbers," we sit down for a conversation with Pinterest's Tim Weingarten to discuss the emerging space of inspirational online shopping.

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A Place for Digital Natives to Test Brick and Mortar | March 7, 2019

Thu, 07 Mar 2019 22:29:37 GMT

In the latest episode of "Behind the Numbers," we sit down with the Matt Alexander, the founder of a new retail concern that mixes department store concepts and digital native brands. What do D2C brands want from a retail presence? And does the department store format have a future?

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The Evolution of Social Commerce | March 7, 2019

Thu, 07 Mar 2019 19:38:10 GMT

In the latest episode of "Behind the Numbers," we're talking social commerce with Curalate CEO Apu Gupta. Why did social commerce fail to catch fire in its early years and why is it different now?

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Is Online Grocery Shopping About to Shift Gears? | March 6, 2019

Wed, 06 Mar 2019 20:46:35 GMT

In the latest episode of "Behind the Numbers," we sit down for a conversation with Mike Molitor, head of ecommerce at regional supermarket chain Raley's. How much will digital grocery sales rise? He's got an aggressive vision for the future.

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Facebook's Vision for "Friction-Free" Retail | March 6, 2019

Wed, 06 Mar 2019 19:20:06 GMT

In the latest edition of "Behind the Numbers," we sit down for a conversation with Facebook's Martin Gilliard to discuss innovation at the nexus of commerce and marketing.

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I'd Know That Face Anywhere: Facial Recognition Software in Retail | March 5, 2019

Tue, 05 Mar 2019 21:52:22 GMT

In China, consumers can “smile to pay” in some stores, but in the US, facial recognition systems for shopping are more theory than fact. Will that change? In today’s episode of “Behind the Numbers,” we sit down with Peter Trepp, CEO of facial recognition software firm FaceFirst. First in a series of live interviews recorded at Shoptalk in Las Vegas.

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The Weekly Listen: Facebook Detox, Lyft Discounts and Drive-Thru Voice Assistants | Mar. 1, 2019

Fri, 01 Mar 2019 00:00:00 GMT

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're talking about taking a break from Facebook, YouTube banning comments on child videos and voice assistants taking your drive-thru orders.

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Netflix Password Sharing: The Art of the Mooch | Mar. 1, 2019

Fri, 01 Mar 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," we look at password sharing among video streaming services. Who are people most likely to mooch off of, and how much is it costing the platforms?

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Mobile World Congress: 5G, Foldable Phones and a Smart Litter Box | Feb. 28, 2019

Thu, 28 Feb 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," we look at some of the products that debuted at Mobile World Congress this week. Is mobile really a "thing" anymore?

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Analyst Notes | Digital Video Advertising Best Practices

Wed, 27 Feb 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," eMarketer's digital video expert, Paul Verna, joins us in the studio to discuss how marketers should go about using digital video ads?

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And the Winner Is ... the Oscars? | Feb. 27, 2019

Wed, 27 Feb 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," we take a look at some of the data underpinning this year's Academy Awards show, which reversed a string of audience losses even as it jettisoned a traditional hosting role. Who was watching, why, and how does digital intersect with the Oscars?

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Is The Future of Augmented Reality Smartphones or Headsets? | Feb. 26, 2019

Tue, 26 Feb 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," we look at the state of augmented reality today and what the future may hold. Will AR largely be a smartphone function, or will other devices come into play?

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What Samsung's New Devices Tell Us About the Future of the Smartphone | Feb. 25, 2019

Mon, 25 Feb 2019 00:00:00 GMT

On the latest episode of "Behind the Numbers," we look at the latest smartphone models and anticipate when 5G will finally arrive.

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The Brand Safety Debate Reignites, As Companies Pull Ads Off YouTube | Feb. 22, 2019

Fri, 22 Feb 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," the topic (once again) is brand safety, as big advertisers pull back from YouTube amid concerns about user comments.

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The Weekly Listen: Social Misinformation, Pinterest IPO and Ad-Free Facebook | Feb. 22, 2019

Thu, 21 Feb 2019 00:00:00 GMT

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about misinformation and how digital platforms are seeking to slow it, Pinterest's plan to go public, and a landmark shift in ad spending.

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Walmart's Secret for Online Success | Feb. 21, 2019

Wed, 20 Feb 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," we're looking into Walmart's digital sales and how the brick-and-mortar giant has used its vast physical footprint to win a big chunk of the ecommerce market.

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Analyst Notes | Millennials, All Grown Up

Wed, 20 Feb 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," eMarketer's demographics mavens, Mark Dolliver and Jenni Pearson, join us in the studio to discuss their latest research on millennials. What does adulthood look like for this generation?

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Video Ads: Out-of-stream...Out of view? | Feb. 20, 2019

Wed, 20 Feb 2019 00:00:00 GMT

In today's episode of "Behind the Numbers," we're talking about out-stream video ads that might not get viewed: How concerned should advertisers be?

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How Big Is the Digital Economy, Really?

Tue, 19 Feb 2019 23:02:18 GMT

The digital economy is roughly a quarter century old, but efforts to measure it remain sketchy. In today's episode of "Behind the Numbers," we dig into government and enterprise efforts to understand the impact of digital, with featured guests Carl Bialik of Yelp and eMarketer vice president of forecasting Martin Utreras.

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Dealing With an Explosion of Mobile Data

Tue, 19 Feb 2019 05:01:05 GMT

In the latest episode of "Behind the Numbers," we're joined by InMobi's chief technology officer, Ravi Krishnaswamy, to talk about the challenges of data integration, the complexities of emerging platforms, and how the market is likely to change in the coming year.

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The Long Shadow of Cambridge Analytica | Feb. 19, 2019

Tue, 19 Feb 2019 00:00:00 GMT

In today's episode of "Behind the Numbers," we're talking about the scandal that wouldn't die: Cambridge Analytica. Why does it still haunt Facebook and what might come next?

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The Weekly Listen: Apple News, VR Cinemas and Looking for Unicorns | Feb. 15, 2019

Fri, 15 Feb 2019 00:00:00 GMT

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about friction over Apple's news subscription service, a possible way for VR to gain traction, and the hunt for a new kind of unicorn.

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Analyst Notes | Dealing With Digital Ad Fraud

Wed, 13 Feb 2019 22:36:50 GMT

In the latest episode of "Behind the Numbers," senior analyst Nicole Perrin digs into her recent research into ad fraud. How big a problem is ad fraud, and where are the greatest vulnerabilities?

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Amazon's Feud with New York | Feb. 15, 2019

Wed, 13 Feb 2019 00:00:00 GMT

Amazon abruptly announced it won't be building a huge facility in New York City, citing local political opposition to the plan. In the latest episode of "Behind the Numbers," we'll look at the growing dynamic of consumer wariness of big tech, and what it could mean for the major players in the months ahead.

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How the Internet Changed Valentine's Day | Feb. 14, 2019

Wed, 13 Feb 2019 00:00:00 GMT

In this Valentine's Day edition of "Behind the Numbers," we'll dig into the data of love: How do people shop and spend on Valentine's Day gifts? How has the internet affected dating? And what are the risks of trying to find romance online?

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Why Doesn’t Everyone Just Buy Their Groceries Online? | Feb. 13, 2019

Wed, 13 Feb 2019 00:00:00 GMT

In today's edition of "Behind the Numbers," we're discussing digital grocery shopping. A new report shows increasing consumer demand and strong growth ahead, but the sector has been slower to catch on than many have predicted.

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What Retailers Learned From the Government Shutdown

Mon, 11 Feb 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," we investigate the impact of the government shutdown on the retail sector. Will the 35-day shutdown have a longer-term impact on the economy? What did smart retailers do in response to the closure?

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For the Grammy Awards, a Struggle for Relevance | Feb. 12, 2019

Mon, 11 Feb 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," we're digging into the data behind the Grammy Awards. What do the audience trends suggest for the future? How are shifting TV audience trends affecting the awards show and are political controversies driving interest or leading viewers to opt out?

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German Regulators Pull The Plug On Facebook's Data Vacuum | Feb. 11, 2019

Sun, 10 Feb 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," we discuss why German regulators are telling Facebook to rein in its data collection. What does this do to Facebook’s ad business? And does the regulator have a legitimate case against Facebook?

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When Do Ads Actually Grab Attention?

Fri, 08 Feb 2019 23:57:14 GMT

In the latest episode of "Behind the Numbers," we're talking about ad viewability with Andy Evans, CMO of Sovrn. In an interview with eMarketer's Lauren Fisher, Evans discusses the intricacies of viewability and offers some surprising data about which ads actually engage users’ attention.

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The Weekly Listen: Spotify Podcasts, Social Earnings and Jimmy John's Delivers | Feb. 8, 2019

Fri, 08 Feb 2019 00:00:00 GMT

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, why is Spotify going all-in on podcasts? What did we learn from Snapchat and Twitters Q4 earnings? And why is sandwich-maker Jimmy John’s saying no to third-party delivery apps?

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How Much Trust Do Consumers Give Brands?

Thu, 07 Feb 2019 21:17:31 GMT

In the latest episode of "Behind the Numbers," we're talking about consumer trust in brands, digging into data from a survey by data platform Jebbit. We're joined in the studio by Jebbit co-founder Jonathan Lacoste to discuss which brands have succeeded in winning customer trust, which have failed, and why.

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Britain's Thriving Digital OOH Market

Wed, 06 Feb 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," eMarketer senior analyst Bill Fisher breaks down the data for the digital OOH market in the UK. How many British consumers see DOOH ads? Where are the ad dollars coming from? Which advertisers are making waves?

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Understanding Mobile Video Viewers

Tue, 05 Feb 2019 21:05:41 GMT

In the latest episode of "Behind the Numbers," we're talking about consumers' mobile video viewing habits and preferences. Our guest, Daniel Taitz, president of mobile video software company Penthera, digs into new Penthera survey data about consumers' likes and dislikes, and how mobile viewing varies around the world.

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After Privacy Meltdowns, Can Digital Advertising Avoid Change?

Sun, 03 Feb 2019 16:30:05 GMT

In the latest episode of eMarketer's "Behind the Numbers," Principal Analyst Lauren Fisher examines the effect of the data privacy debates on the digital ad business. How much change will be driven by regulation, and what changes will marketers impose on themselves?

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The Not So Super Bowl

Sun, 03 Feb 2019 00:00:00 GMT

How many Americans tuned in to watch this year’s Super Bowl? How engaged was the audience via digital and social? In the latest episode of "Behind the Numbers," Paul Verna digs into the data for the low-scoring game.

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The Weekly Listen: FaceTime Flap, Facebook Flub, Phone Fears | Feb. 1, 2019

Sat, 02 Feb 2019 00:00:00 GMT

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're Apple's FaceTime security glitch, signals of a possible smartphone slowdown, and the latest developments at Facebook.

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Do You Have a Second? | Robocalls, Super Bowls, Streaming Music | Jan. 31, 2019

Thu, 31 Jan 2019 23:08:50 GMT

eMarketer's "Do You Have a Second?" is a tiny podcast giving you a big hit of the latest digital data. Today, how many robocalls did you get this week? What do Super Bowl fans look forward to? And is Apple challenging Spotify's grip on the paid music streaming market?

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Sports Streaming in Latin America

Thu, 31 Jan 2019 23:04:21 GMT

"Behind the Numbers" completes its investigation of sports streaming around the world with a look at two key Latin American markets, Brazil and Mexico. eMarketer's Paul Verna and Matteo Ceurvels discuss the platforms, popular sports and opportunities for marketers.

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Sports Streaming in Europe

Wed, 30 Jan 2019 00:00:00 GMT

"Behind the Numbers" continues its weeklong investigation of sports streaming around the world with a discussion of Europe's major markets. What platforms and programming are most popular in the UK, France and Germany, and how large is the audience?

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Do You Have a Second? | Customer Feedback, Sports on Social and Family Smart Devices | Jan. 30, 2019

Wed, 30 Jan 2019 00:00:00 GMT

eMarketer's "Do You Have a Second?" is a tiny podcast giving you a big hit of the latest digital data. Today, how many customers leave feedback for businesses? Which social platforms do NBA fans prefer, compared to NFL enthusiasts? And do smart devices in the home positively or negatively affect family life?

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Sports Streaming in APAC

Tue, 29 Jan 2019 00:00:00 GMT

All this week, "Behind the Numbers" is focusing on sports streaming around the world. In the third episode, we turn our attention to APAC. What sports and events are driving uptake in China? Where are esports the biggest thing? And what about cricket?

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Do You Have a Second? | Interrupting Videos, Gender Targeting and 2019 Ad Priorities | Jan. 29, 2019

Tue, 29 Jan 2019 00:00:00 GMT

eMarketer's "Do You Have a Second?" is a small podcast giving you a big hit of the latest digital data. Today, we’re talking about the ads that ad blockers hate the most, advertisers shifting away from gender targeting and the top priority for advertisers in 2019.

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Do You Have a Second? | Holiday Stats, AI Investment, Distracted Drivers | Jan. 28, 2019

Mon, 28 Jan 2019 22:21:17 GMT

eMarketer's "Do You Have a Second?" is a small podcast giving you a big hit of the latest digital data. Today, we’re talking about holiday performance by the big online retailers, companies' investment in artificial intelligence, and cellphone distracted drivers.

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Sports Streaming in Canada

Mon, 28 Jan 2019 00:00:00 GMT

In the latest episode of "Behind the Numbers," we continue our series on sports streaming around the world. This time, guests Paul Briggs and Paul Verna discuss the audience, content, platforms and marketing opportunities in streaming sports in Canada.

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The Weekly Listen: GDPR Fallout, Facebook's Algorithms and a Fake Music Festival | Jan. 25, 2019

Sat, 26 Jan 2019 00:00:00 GMT

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're talking about Google receiving the first major fine for violating the EU GDPR law, Facebook users peek behind the scenes at Facebook’s algorithms and how did influencers draw people to an island music festival with no music, let alone festival?

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Do You Have a Second? | Shoppers Feelings, Networking for Work and Ads At The Bar | Jan. 25, 2019

Fri, 25 Jan 2019 00:00:00 GMT

eMarketer's "Do You Have a Second?" is a small podcast giving you a quick hit of the latest digital data. Today, we’re talking about consumers and retailers not being on the same page, how knowing the right person is most important when looking for a new job and whether sports fans are paying attention to TV ads when watching away from home.

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Streaming Sports in the US

Fri, 25 Jan 2019 00:00:00 GMT

This week, "Behind the Numbers" is all about sports—streaming sports, that is. In the first episode of a five-part series, we focus on the US market, breaking down the sports-streaming platforms, the audience and the revenue. eMarketer's TV and video expert Paul Verna joins host Marcus Johnson for the discussion.

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How Kids Earn, Save and Spend

Thu, 24 Jan 2019 22:19:07 GMT

In the latest episode of "Behind the Numbers," we're checking in with the youngest generation, and looking at their relationship with money. Analyst Mark Dolliver digs into the data about how kids earn money, how much they save, and what they are spending it on.

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Do You Have a Second? | Big Tech Lobbying, Hulu Pricing and Delivery Robots | Jan. 24, 2019

Thu, 24 Jan 2019 00:00:00 GMT

eMarketer's "Do You Have a Second?" is a little podcast giving you a quick hit of the latest digital data. Today, we’re talking about tech companies lobbying spend in Washington, Hulu changing its pricing and ‘Amazon Scout’ delivery robots take to the streets.

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NBCU’s Linda Yaccarino on What’s Next in TV and Video Advertising

Wed, 23 Jan 2019 21:33:07 GMT

In the latest episode of eMarketer's "Behind the Numbers," we're joined by LInda Yaccarino, chairman of advertising sales and client partnerships at NBCUniversal. In a wide-ranging conversation with eMarketer's Paul Verna, she discusses the need to reduce ad loads, the impact of new brands on the marketplace, the debate over measurement and more.

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Do You Have a Second? | Page Speeds, Calling Dealerships and "Buzz" Rankings | Jan. 23, 2019

Wed, 23 Jan 2019 00:00:00 GMT

eMarketer's "Do You Have a Second?" is a tiny podcast giving you a quick hit of the latest digital data. Today, we’re talking about content download speeds, customers who call to buy a car and which brands have the most consumer buzz.

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The Rise of D2C Brands

Tue, 22 Jan 2019 23:44:35 GMT

In the latest episode of "Behind the Numbers," Andrew Lipsman, principal analyst at eMarketer, details the emergence of digitally native consumer brands and how they developed so much heft in a relatively short period of time.

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Do You Have a Second? | SMB Outlook, Rigged Ratings, GDPR Fines | Jan. 22, 2019

Tue, 22 Jan 2019 23:42:53 GMT

eMarketer's "Do You Have a Second?" is a miniature podcast giving you a quick hit of the latest digital data. Today, we’re talking about small businesses' outlook for 2019, a report that finds ratings rigging on company site, and a US company is tagged with the first GDPR fine.

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The Weekly Listen: Video Crackdowns and Improved Robot Voices

Sat, 19 Jan 2019 15:00:05 GMT

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about YouTube and others' efforts to remove content from their platforms, one city's attempt to make tech disruptors play by the rules, and new and improved robot voices.

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Snapchat's Place in the Social Matrix

Fri, 18 Jan 2019 22:31:13 GMT

In the latest episode of "Behind the Numbers," analyst Debra Aho Williamson talks about the underlying reasons internet users pick different social networks, and how Snapchat fits in, both in the US and around the world.

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Do You Have a Second? | Prime Members, Super Bowl Politics, and Netflix Screen Share | Jan. 18, 2019

Fri, 18 Jan 2019 22:25:27 GMT

eMarketer's "Do You Have a Second?" is a miniature podcast giving you a quick hit of the latest digital data. Today, we’re talking about Amazon's growing Prime base, how consumers feel about political statements during the Super Bowl, and Netflix's share of total TV screen time.

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Breaking Down the Media Day in Canada

Thu, 17 Jan 2019 22:13:01 GMT

In the latest episode of "Behind the Numbers," Canada analyst Paul Briggs details the media consumption habits of Canadians, and contrasts that with the ways that advertisers in the market are allocating their budgets.

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Do You Have a Second? | Personalized Service, Loyal Grocers Shoppers and Video Calls | Jan. 17, 2019

Thu, 17 Jan 2019 00:00:00 GMT

eMarketer's "Do You Have a Second?" is a miniature podcast giving you a quick hit of the latest digital data. Today, we’re talking about how consumers feel about personalized service vs. personalized experiences, which grocery chain in America has the most loyal shoppers and how popular are video calls compared to voice calls

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Do You Have a Second? | Social Videos, QSR Loyalty and a No-Deal Brexit? | Jan. 16, 2019

Wed, 16 Jan 2019 00:00:00 GMT

eMarketer's "Do You Have a Second?" is a tiny little podcast giving you a quick hit of the latest digital data. Today, we’re talking about the importance of social video ads to young people, why customers want quick service restaurants to offer loyalty programs and what might happen to the UK ad industry under a no-deal Brexit.

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Netflix vs. Its New (Free) Challengers

Tue, 15 Jan 2019 00:00:00 GMT

As Netflix moves to lift its subscription prices, new streaming services are looking to chip away at its base. In the latest episode of "Behind the Numbers," we take a look at the expanding list of competitors in the streaming space, and how consumers may respond.

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