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		<title>Your Body, Your Brand</title>
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		<copyright>Kaila Prins</copyright>
		<itunes:keywords>health coach, yoga teacher, personal training, neoliberalism, economics, feminism, empowerment, orthorexia, marketing, entrepreneurship, ladyboss, bossbabe, women in business, health, clean eating </itunes:keywords>
		<itunes:author>Kaila Tova</itunes:author>
		<itunes:subtitle>Lean In. Burn Out. Become a Health Coach. </itunes:subtitle>
		<itunes:summary><![CDATA[<p><strong>Women are dropping out.</strong></p><br><p>They’re dropping out of the workplace to become yoga teachers. Leaving behind careers to sell essential oils and fitness programs. Opting out of STEM to focus on their Paleo diet cookbook.</p><br><p>And even when they stay&nbsp;<em>in</em>, they’re spending their lunch hours talking about their latest diet, getting up from their desks to do burpees or add a few more steps to their FitBit, waking up early or staying out late to beat their bodies into submission at hot yoga or Crossfit. They’re giving the money they earn to the women who have dropped out.</p><br><p><strong>We're making dangerous investments.</strong></p><br><p>We’re bought into the idea that health and fitness is where the money is, and if we could just spend or make a few more dollars and hit the next PR, all of our problems will be solved, we’ll improve our relationships, and finally stop hating our bodies. But though the Internet seems bullish on optimizing your health, no one ever talks about the&nbsp;<em>real</em>&nbsp;reason we’re feeling so bad in the skin we’re in: money.</p><br><p>And it’s time that we had a conversation about it. In our increasingly branded and visual online world, we need to talk about how capital —both social and financial — affects the ways in which we hold onto damaging beliefs about our body image, fitness, and nutrition.</p><br><p><strong>And getting rewarded for disorder.</strong></p><br><p>The things we invest in often control us. This podcast isn't about eating disorders, though it does touch on how we're buying and selling disordered eating, fitness, and body image. But really, it's about the pervasiveness of brand, the difficulty of selling something authentically, and the sad fact that it's easier to sell something you can control (your body) than trying to control corporate America.</p><br><p>This podcast will introduce you to marketing psychology and behavioral economics and tell the story of how we gave up our sense of embodiment, empowerment, and participation in the workforce in exchange for a few “likes” and the veneer of a “healthy” personal brand.&nbsp;</p><br><p>The&nbsp;<em>Your Body, Your Brand</em>&nbsp;podcast brings experts in sales, marketing, branding, feminism, and coaching into conversation with coaches, entrepreneurs, and diet consumers to ask:&nbsp;</p><p><br></p><ol><li>Why do women keep dropping out of the workforce to sell diet/fitness/body image coaching?</li><li>Why do people keep getting invested in following "solopreneurs" with fitness/diet/body image brands?&nbsp;</li><li>Is becoming a brand based on your body ever a good thing?</li></ol><p><br></p><p>Visit the website to read show notes, meet the guests, and learn more about each episode:<a href="http://bodybrandpod.com" rel="noopener noreferrer" target="_blank"> bodybrandpod.com</a>.</p><p>Support the podcast and receive exclusive extended audio interviews through our Patreon-only podcast feed: <a href="http://patreon.com/bodybrandpod" rel="noopener noreferrer" target="_blank">patreon.com/bodybrandpod</a>.</p><br><p>Reach Kaila Tova at yourbodyourbrand@gmail.com</p><p>Support this show <a target="_blank" rel="payment" href="http://supporter.acast.com/bodybrandpod">http://supporter.acast.com/bodybrandpod</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		<description><![CDATA[<p><strong>Women are dropping out.</strong></p><br><p>They’re dropping out of the workplace to become yoga teachers. Leaving behind careers to sell essential oils and fitness programs. Opting out of STEM to focus on their Paleo diet cookbook.</p><br><p>And even when they stay&nbsp;<em>in</em>, they’re spending their lunch hours talking about their latest diet, getting up from their desks to do burpees or add a few more steps to their FitBit, waking up early or staying out late to beat their bodies into submission at hot yoga or Crossfit. They’re giving the money they earn to the women who have dropped out.</p><br><p><strong>We're making dangerous investments.</strong></p><br><p>We’re bought into the idea that health and fitness is where the money is, and if we could just spend or make a few more dollars and hit the next PR, all of our problems will be solved, we’ll improve our relationships, and finally stop hating our bodies. But though the Internet seems bullish on optimizing your health, no one ever talks about the&nbsp;<em>real</em>&nbsp;reason we’re feeling so bad in the skin we’re in: money.</p><br><p>And it’s time that we had a conversation about it. In our increasingly branded and visual online world, we need to talk about how capital —both social and financial — affects the ways in which we hold onto damaging beliefs about our body image, fitness, and nutrition.</p><br><p><strong>And getting rewarded for disorder.</strong></p><br><p>The things we invest in often control us. This podcast isn't about eating disorders, though it does touch on how we're buying and selling disordered eating, fitness, and body image. But really, it's about the pervasiveness of brand, the difficulty of selling something authentically, and the sad fact that it's easier to sell something you can control (your body) than trying to control corporate America.</p><br><p>This podcast will introduce you to marketing psychology and behavioral economics and tell the story of how we gave up our sense of embodiment, empowerment, and participation in the workforce in exchange for a few “likes” and the veneer of a “healthy” personal brand.&nbsp;</p><br><p>The&nbsp;<em>Your Body, Your Brand</em>&nbsp;podcast brings experts in sales, marketing, branding, feminism, and coaching into conversation with coaches, entrepreneurs, and diet consumers to ask:&nbsp;</p><p><br></p><ol><li>Why do women keep dropping out of the workforce to sell diet/fitness/body image coaching?</li><li>Why do people keep getting invested in following "solopreneurs" with fitness/diet/body image brands?&nbsp;</li><li>Is becoming a brand based on your body ever a good thing?</li></ol><p><br></p><p>Visit the website to read show notes, meet the guests, and learn more about each episode:<a href="http://bodybrandpod.com" rel="noopener noreferrer" target="_blank"> bodybrandpod.com</a>.</p><p>Support the podcast and receive exclusive extended audio interviews through our Patreon-only podcast feed: <a href="http://patreon.com/bodybrandpod" rel="noopener noreferrer" target="_blank">patreon.com/bodybrandpod</a>.</p><br><p>Reach Kaila Tova at yourbodyourbrand@gmail.com</p><p>Support this show <a target="_blank" rel="payment" href="http://supporter.acast.com/bodybrandpod">http://supporter.acast.com/bodybrandpod</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
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			<itunes:name>Kaila Prins</itunes:name>
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				<title>Your Body, Your Brand</title>
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			<title>Epilogue</title>
			<itunes:title>Epilogue</itunes:title>
			<pubDate>Mon, 02 Dec 2019 12:00:00 GMT</pubDate>
			<itunes:duration>1:20:57</itunes:duration>
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			<itunes:subtitle>Jennifer Saminathen Drops Back In</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>15</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/5d28b0c1caa6aaff2e54f462/1564527677575-e1c454d1abc0d972ec933fa31229f7e4.jpeg"/>
			<description><![CDATA[<p>In our prologue, we met Jennifer Saminathen on the eve of yoga teacher training. What became of her?</p><br><p>In this episode, we find out Jennifer’s next steps — and also hear from two previous guests about their decision to leave wellness entrepreneurship behind.</p><p>Support this show <a target="_blank" rel="payment" href="http://supporter.acast.com/bodybrandpod">http://supporter.acast.com/bodybrandpod</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In our prologue, we met Jennifer Saminathen on the eve of yoga teacher training. What became of her?</p><br><p>In this episode, we find out Jennifer’s next steps — and also hear from two previous guests about their decision to leave wellness entrepreneurship behind.</p><p>Support this show <a target="_blank" rel="payment" href="http://supporter.acast.com/bodybrandpod">http://supporter.acast.com/bodybrandpod</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Health is Wealth</title>
			<itunes:title>Health is Wealth</itunes:title>
			<pubDate>Mon, 18 Nov 2019 12:00:09 GMT</pubDate>
			<itunes:duration>1:30:27</itunes:duration>
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			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>14</itunes:episode>
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			<description><![CDATA[<p>Buckle up, because we’ve reached the final episode of the podcast wherein we ask: what does it mean to do helping work in the context of a capitalist society?</p><br><p>Wellness entrepreneurship seems to promise to make health into wealth — but what about the other helping professions?</p><br><p>In this episode we look at David Graeber’s theory of <a href="https://amzn.to/2JgCYme" target="_blank"><em>Bullshit Jobs</em></a>,* David Geary and Gijsbert Stoet’s <a href="https://www.theatlantic.com/science/archive/2018/02/the-more-gender-equality-the-fewer-women-in-stem/553592/" target="_blank">study on the gender equality paradox</a>, and continue our discussion on neoliberalism’s influence on wellness professions.</p><br><p>*affiliate link</p><p>Support this show <a target="_blank" rel="payment" href="http://supporter.acast.com/bodybrandpod">http://supporter.acast.com/bodybrandpod</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Buckle up, because we’ve reached the final episode of the podcast wherein we ask: what does it mean to do helping work in the context of a capitalist society?</p><br><p>Wellness entrepreneurship seems to promise to make health into wealth — but what about the other helping professions?</p><br><p>In this episode we look at David Graeber’s theory of <a href="https://amzn.to/2JgCYme" target="_blank"><em>Bullshit Jobs</em></a>,* David Geary and Gijsbert Stoet’s <a href="https://www.theatlantic.com/science/archive/2018/02/the-more-gender-equality-the-fewer-women-in-stem/553592/" target="_blank">study on the gender equality paradox</a>, and continue our discussion on neoliberalism’s influence on wellness professions.</p><br><p>*affiliate link</p><p>Support this show <a target="_blank" rel="payment" href="http://supporter.acast.com/bodybrandpod">http://supporter.acast.com/bodybrandpod</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Accountability</title>
			<itunes:title>Accountability</itunes:title>
			<pubDate>Mon, 11 Nov 2019 12:00:26 GMT</pubDate>
			<itunes:duration>55:55</itunes:duration>
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			<itunes:episode>13</itunes:episode>
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			<description><![CDATA[<p>When we start a diet or a fitness program, we often ask others to hold us accountable.</p><br><p>When we launch a brand or start a business, we often feel accountable to our audience and customers.</p><br><p>What does all of that accountability mean, when we consider it in a neoliberal framework? In this episode, we look at economies of visibility and ask what whether becoming consumable objects via brand images is as feminist as we think it is.</p><p>Support this show <a target="_blank" rel="payment" href="http://supporter.acast.com/bodybrandpod">http://supporter.acast.com/bodybrandpod</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>When we start a diet or a fitness program, we often ask others to hold us accountable.</p><br><p>When we launch a brand or start a business, we often feel accountable to our audience and customers.</p><br><p>What does all of that accountability mean, when we consider it in a neoliberal framework? In this episode, we look at economies of visibility and ask what whether becoming consumable objects via brand images is as feminist as we think it is.</p><p>Support this show <a target="_blank" rel="payment" href="http://supporter.acast.com/bodybrandpod">http://supporter.acast.com/bodybrandpod</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>The Future is (Neoliberal) Female</title>
			<itunes:title>The Future is (Neoliberal) Female</itunes:title>
			<pubDate>Mon, 04 Nov 2019 12:00:19 GMT</pubDate>
			<itunes:duration>46:49</itunes:duration>
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			<itunes:episode>12</itunes:episode>
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			<description><![CDATA[<p>If you’re listening to this podcast, you’ve probably heard the word “neoliberalism” before. Most of us only have a vague concept of what that means — I certainly did when I started this project. But to understand wellness entrepreneurship, we need to understand neoliberal economics — and neoliberal feminism — and how it shapes our ideas about who we are and how we’re meant to function in the world.</p><br><p>In this episode, we dive deep into the economic foundation of “self-worth” and discover how the value we place on our brands becomes the value we place on ourselves.</p><p>Support this show <a target="_blank" rel="payment" href="http://supporter.acast.com/bodybrandpod">http://supporter.acast.com/bodybrandpod</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>If you’re listening to this podcast, you’ve probably heard the word “neoliberalism” before. Most of us only have a vague concept of what that means — I certainly did when I started this project. But to understand wellness entrepreneurship, we need to understand neoliberal economics — and neoliberal feminism — and how it shapes our ideas about who we are and how we’re meant to function in the world.</p><br><p>In this episode, we dive deep into the economic foundation of “self-worth” and discover how the value we place on our brands becomes the value we place on ourselves.</p><p>Support this show <a target="_blank" rel="payment" href="http://supporter.acast.com/bodybrandpod">http://supporter.acast.com/bodybrandpod</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>What Men Feel All the Time</title>
			<itunes:title>What Men Feel All the Time</itunes:title>
			<pubDate>Mon, 28 Oct 2019 11:00:51 GMT</pubDate>
			<itunes:duration>1:07:15</itunes:duration>
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			<acast:episodeUrl>what-men-feel-all-the-time</acast:episodeUrl>
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			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>11</itunes:episode>
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			<description><![CDATA[<p>What drives women into multilevel marketing is the same thing that drives women into wellness entrepreneurship writ large. While MLM has codified a certain business model, wellness entrepreneurship requires the same level of commitment, often for the same slim chance at payoff.</p><br><p>Yet the women who remain optimistic about this business model must have a reason. And that reason is: to feel what men feel all the time.</p><p>Support this show <a target="_blank" rel="payment" href="http://supporter.acast.com/bodybrandpod">http://supporter.acast.com/bodybrandpod</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>What drives women into multilevel marketing is the same thing that drives women into wellness entrepreneurship writ large. While MLM has codified a certain business model, wellness entrepreneurship requires the same level of commitment, often for the same slim chance at payoff.</p><br><p>Yet the women who remain optimistic about this business model must have a reason. And that reason is: to feel what men feel all the time.</p><p>Support this show <a target="_blank" rel="payment" href="http://supporter.acast.com/bodybrandpod">http://supporter.acast.com/bodybrandpod</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Interlude</title>
			<itunes:title>Interlude</itunes:title>
			<pubDate>Sat, 26 Oct 2019 11:00:01 GMT</pubDate>
			<itunes:duration>5:26</itunes:duration>
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			<acast:episodeUrl>interlude</acast:episodeUrl>
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			<itunes:subtitle>A Word</itunes:subtitle>
			<itunes:episodeType>bonus</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>10.5</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/undefined/1562946996618-e17e0a108843253e9aa6eaea738c2b35.jpeg"/>
			<description><![CDATA[<p>A brief word to add some context, and ensure that the audience is aware that 1) being a guest on this podcast doesn't imply endorsement of the context I've added around the pieces of the interviews I've chosen to include, 2) this is cultural criticism and not investigative journalism, which means that I'm using narrative to contextualize something bigger in our culture, not implicate specific participants, and 3) this podcast is meant to raise awareness about an issue, not prescribe action or suggestion that the work any of us is doing is wrong/bad/misdirected; we're all swimming in this, and we need to find ways to become "aware of the water." </p><br><p>Feel free to drop me a line at yourbodyyourbrand@gmail.com with questions, comments, and feedback! </p><p>Support this show <a target="_blank" rel="payment" href="http://supporter.acast.com/bodybrandpod">http://supporter.acast.com/bodybrandpod</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>A brief word to add some context, and ensure that the audience is aware that 1) being a guest on this podcast doesn't imply endorsement of the context I've added around the pieces of the interviews I've chosen to include, 2) this is cultural criticism and not investigative journalism, which means that I'm using narrative to contextualize something bigger in our culture, not implicate specific participants, and 3) this podcast is meant to raise awareness about an issue, not prescribe action or suggestion that the work any of us is doing is wrong/bad/misdirected; we're all swimming in this, and we need to find ways to become "aware of the water." </p><br><p>Feel free to drop me a line at yourbodyyourbrand@gmail.com with questions, comments, and feedback! </p><p>Support this show <a target="_blank" rel="payment" href="http://supporter.acast.com/bodybrandpod">http://supporter.acast.com/bodybrandpod</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>The Pyramid-Shaped Elephant in the Room</title>
			<itunes:title>The Pyramid-Shaped Elephant in the Room</itunes:title>
			<pubDate>Mon, 21 Oct 2019 11:00:17 GMT</pubDate>
			<itunes:duration>59:36</itunes:duration>
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			<acast:episodeUrl>the-pyramid-shaped-elephant-in-the-room</acast:episodeUrl>
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			<itunes:episode>10</itunes:episode>
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			<description><![CDATA[<p>When we talk about wellness entrepreneurship, it’s hard to ignore the pyramid-shaped elephant in the room: multilevel marketing. MLM or network marketing gets plenty of time in the media, but instead of just talking about why the actual system is good or bad, we’re going to ask: why do women join them in the first place?</p><br><p>I approached these interviews from a place of curiosity instead of condemnation, and they revealed some pretty interesting stories. I encourage you to listen to these interviews with curiosity too — you may be surprised at what you learn.</p><br><p>This is part one of a two-part episode.</p><p>Support this show <a target="_blank" rel="payment" href="http://supporter.acast.com/bodybrandpod">http://supporter.acast.com/bodybrandpod</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>When we talk about wellness entrepreneurship, it’s hard to ignore the pyramid-shaped elephant in the room: multilevel marketing. MLM or network marketing gets plenty of time in the media, but instead of just talking about why the actual system is good or bad, we’re going to ask: why do women join them in the first place?</p><br><p>I approached these interviews from a place of curiosity instead of condemnation, and they revealed some pretty interesting stories. I encourage you to listen to these interviews with curiosity too — you may be surprised at what you learn.</p><br><p>This is part one of a two-part episode.</p><p>Support this show <a target="_blank" rel="payment" href="http://supporter.acast.com/bodybrandpod">http://supporter.acast.com/bodybrandpod</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Publish or Perish</title>
			<itunes:title>Publish or Perish</itunes:title>
			<pubDate>Mon, 14 Oct 2019 11:00:35 GMT</pubDate>
			<itunes:duration>1:16:03</itunes:duration>
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			<acast:episodeUrl>publish-or-perish</acast:episodeUrl>
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			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>9</itunes:episode>
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			<description><![CDATA[<p>When professional brand takes over personal life, performing your branded self can feel like a life-or-death proposition.</p><br><p>In this episode, we continue our look at the pitfalls of engaging in what Brooke Erin Duffy calls “aspirational labor,” and we examine the factors that keep us trapped in a performance of success, even when it leads to failure.</p><p>Support this show <a target="_blank" rel="payment" href="http://supporter.acast.com/bodybrandpod">http://supporter.acast.com/bodybrandpod</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>When professional brand takes over personal life, performing your branded self can feel like a life-or-death proposition.</p><br><p>In this episode, we continue our look at the pitfalls of engaging in what Brooke Erin Duffy calls “aspirational labor,” and we examine the factors that keep us trapped in a performance of success, even when it leads to failure.</p><p>Support this show <a target="_blank" rel="payment" href="http://supporter.acast.com/bodybrandpod">http://supporter.acast.com/bodybrandpod</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[A Cage with the Bars Labeled "Freedom"]]></title>
			<itunes:title><![CDATA[A Cage with the Bars Labeled "Freedom"]]></itunes:title>
			<pubDate>Mon, 07 Oct 2019 11:00:39 GMT</pubDate>
			<itunes:duration>55:13</itunes:duration>
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			<link>http://bodybrandpod.com/listen/cage</link>
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			<acast:episodeUrl>a-cage-with-the-bars-labeled-freedom</acast:episodeUrl>
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			<itunes:season>1</itunes:season>
			<itunes:episode>8</itunes:episode>
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			<description><![CDATA[<p>Not every health coaching program starts or ends with an eating disorder — but that doesn’t mean that most forays into wellness entrepreneurship leads to fame, fortune, and a cookbook deal.</p><br><p>In this episode, we’ll look at how, branding becomes a performance and, as Pace Smith puts it, a “cage with the bars labeled freedom.”</p><p>Support this show <a target="_blank" rel="payment" href="http://supporter.acast.com/bodybrandpod">http://supporter.acast.com/bodybrandpod</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Not every health coaching program starts or ends with an eating disorder — but that doesn’t mean that most forays into wellness entrepreneurship leads to fame, fortune, and a cookbook deal.</p><br><p>In this episode, we’ll look at how, branding becomes a performance and, as Pace Smith puts it, a “cage with the bars labeled freedom.”</p><p>Support this show <a target="_blank" rel="payment" href="http://supporter.acast.com/bodybrandpod">http://supporter.acast.com/bodybrandpod</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Diets, Dogma, and Dollars</title>
			<itunes:title>Diets, Dogma, and Dollars</itunes:title>
			<pubDate>Mon, 30 Sep 2019 11:00:19 GMT</pubDate>
			<itunes:duration>1:10:11</itunes:duration>
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			<link>http://bodybrandpod.com/listen/dogma</link>
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			<acast:showId>5d28b0c1caa6aaff2e54f462</acast:showId>
			<acast:episodeUrl>diets-dogma-and-dollars</acast:episodeUrl>
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			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>7</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/5d28b0c1caa6aaff2e54f462/1564526950750-bc3671e7c51b3d1ba75e6104a0bd45a1.jpeg"/>
			<description><![CDATA[<p>Are you religious about your workouts? A fanatic about nutrition? Do you consider yourself a clean eater or try to stay “good" about your fitness?</p><br><p>While it’s funny to joke about Crossfit or veganism being a “cult,” have you ever stopped to <em>really</em> consider the intersections of religion and food? And what happens when your religious fervor gets tied up with your income stream?</p><br><p>In this episode, we’ll look at the Minnesota Starvation Experiment, the spread of orthorexia (the “clean eating disorder”), and how wellness entrepreneurship becomes both a cover for an eating disorder and its perpetuator among non-eating disordered people.</p><p>Support this show <a target="_blank" rel="payment" href="http://supporter.acast.com/bodybrandpod">http://supporter.acast.com/bodybrandpod</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Are you religious about your workouts? A fanatic about nutrition? Do you consider yourself a clean eater or try to stay “good" about your fitness?</p><br><p>While it’s funny to joke about Crossfit or veganism being a “cult,” have you ever stopped to <em>really</em> consider the intersections of religion and food? And what happens when your religious fervor gets tied up with your income stream?</p><br><p>In this episode, we’ll look at the Minnesota Starvation Experiment, the spread of orthorexia (the “clean eating disorder”), and how wellness entrepreneurship becomes both a cover for an eating disorder and its perpetuator among non-eating disordered people.</p><p>Support this show <a target="_blank" rel="payment" href="http://supporter.acast.com/bodybrandpod">http://supporter.acast.com/bodybrandpod</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Dangerous Investments</title>
			<itunes:title>Dangerous Investments</itunes:title>
			<pubDate>Mon, 23 Sep 2019 11:00:05 GMT</pubDate>
			<itunes:duration>1:00:00</itunes:duration>
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			<link>http://bodybrandpod.com/listen/investments</link>
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			<acast:showId>5d28b0c1caa6aaff2e54f462</acast:showId>
			<acast:episodeUrl>dangerous-investments</acast:episodeUrl>
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			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>6</itunes:episode>
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			<description><![CDATA[<p>No one wants to consider sunk cost, whether financial or otherwise. Losing capital in a capitalist society is a sign that you’ve failed — and especially in America’s culture of the self-made man, failure is just something that we don’t tolerate. We’re not failing at breaking the glass ceiling, we’re succeeding at harnessing alternative income streams. We’re not failing at body positivity or fat acceptance or self-love, we’re just works in progress, trying to push until we don’t have anything left. We’re going to succeed --&nbsp;even if it kills us.</p><br><p>In this episode we're diving headfirst into a niche corner of economic theory: Identity economics. Using a theory put forth by Professors George Akerlof and Rachel Kranton, we're going to look deep into our own motivations for buying into "healthy lifestyles" and selling them back to others.&nbsp;</p><p>Sources:&nbsp;</p><br><p><a href="https://academic.oup.com/qje/article-abstract/115/3/715/1828151?redirectedFrom=fulltext" target="_blank">"Economics and Identity" </a>by George Akerlof and Rachel Kranton</p><p><a href="http://amzn.to/2EV7r4F" target="_blank"><em>Identity Economics: How Our Identities Shape Our Work, Wages, and Well-Being</em></a> by George Akerlof and Rachel Kranton*</p><p><a href="http://amzn.to/2EUrqEM" target="_blank"><em>Who Cooked Adam Smith's Dinner? A Story of Women and Economics</em></a> by Katrine Marçal*</p><br><p>*Amazon affiliate links</p><p>Support this show <a target="_blank" rel="payment" href="http://supporter.acast.com/bodybrandpod">http://supporter.acast.com/bodybrandpod</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>No one wants to consider sunk cost, whether financial or otherwise. Losing capital in a capitalist society is a sign that you’ve failed — and especially in America’s culture of the self-made man, failure is just something that we don’t tolerate. We’re not failing at breaking the glass ceiling, we’re succeeding at harnessing alternative income streams. We’re not failing at body positivity or fat acceptance or self-love, we’re just works in progress, trying to push until we don’t have anything left. We’re going to succeed --&nbsp;even if it kills us.</p><br><p>In this episode we're diving headfirst into a niche corner of economic theory: Identity economics. Using a theory put forth by Professors George Akerlof and Rachel Kranton, we're going to look deep into our own motivations for buying into "healthy lifestyles" and selling them back to others.&nbsp;</p><p>Sources:&nbsp;</p><br><p><a href="https://academic.oup.com/qje/article-abstract/115/3/715/1828151?redirectedFrom=fulltext" target="_blank">"Economics and Identity" </a>by George Akerlof and Rachel Kranton</p><p><a href="http://amzn.to/2EV7r4F" target="_blank"><em>Identity Economics: How Our Identities Shape Our Work, Wages, and Well-Being</em></a> by George Akerlof and Rachel Kranton*</p><p><a href="http://amzn.to/2EUrqEM" target="_blank"><em>Who Cooked Adam Smith's Dinner? A Story of Women and Economics</em></a> by Katrine Marçal*</p><br><p>*Amazon affiliate links</p><p>Support this show <a target="_blank" rel="payment" href="http://supporter.acast.com/bodybrandpod">http://supporter.acast.com/bodybrandpod</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>To Sell Ourselves is Female</title>
			<itunes:title>To Sell Ourselves is Female</itunes:title>
			<pubDate>Mon, 16 Sep 2019 11:00:41 GMT</pubDate>
			<itunes:duration>1:15:39</itunes:duration>
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			<acast:episodeUrl>to-sell-ourselves-is-female</acast:episodeUrl>
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			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>5</itunes:episode>
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			<description><![CDATA[<p>What, exactly, is a brand, and why are we all trying to become one? While bestselling author Daniel Pink says that “to sell is human,” exactly <em>what</em> is it that women are selling?</p><br><p>In today’s episode, we examine why even feminist women end up objectifying themselves in the pursuit of the almighty dollar.</p><p>Support this show <a target="_blank" rel="payment" href="http://supporter.acast.com/bodybrandpod">http://supporter.acast.com/bodybrandpod</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>What, exactly, is a brand, and why are we all trying to become one? While bestselling author Daniel Pink says that “to sell is human,” exactly <em>what</em> is it that women are selling?</p><br><p>In today’s episode, we examine why even feminist women end up objectifying themselves in the pursuit of the almighty dollar.</p><p>Support this show <a target="_blank" rel="payment" href="http://supporter.acast.com/bodybrandpod">http://supporter.acast.com/bodybrandpod</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Pipeline Problems</title>
			<itunes:title>Pipeline Problems</itunes:title>
			<pubDate>Mon, 09 Sep 2019 11:00:59 GMT</pubDate>
			<itunes:duration>44:18</itunes:duration>
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			<link>http://bodybrandpod.com/listen/pipeline</link>
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			<acast:showId>5d28b0c1caa6aaff2e54f462</acast:showId>
			<acast:episodeUrl>pipeline-problems</acast:episodeUrl>
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			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>4</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/5d28b0c1caa6aaff2e54f462/1564526761137-e0b807f66007c6775cdcdd372f9aaf82.jpeg"/>
			<description><![CDATA[<p>Women are dropping out. Maybe that woman is you. Maybe it's someone you know. Maybe it's someone you follow online.&nbsp;</p><br><p>They say there's a serious leak in the corporate pipeline, or maybe it’s the lack of female representation in STEM roles. If you've ever felt like your nose was pressed up against the glass ceiling or like you had to be more "masculine" in order to make it at work, then you'll understand why women are choosing to no longer either give up and work for less money and recognition or fight it out as one of the boys -- they're choosing a third way: selling their body image to other women.&nbsp;</p><br><p>In this episode, we'll get a sense of why women feel like they have less agency in the workforce than they do in yoga pants and on Instagram -- and why the conversation around feminism has shifted from burning bras to wearing sports bras.&nbsp;</p><p>Support this show <a target="_blank" rel="payment" href="http://supporter.acast.com/bodybrandpod">http://supporter.acast.com/bodybrandpod</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Women are dropping out. Maybe that woman is you. Maybe it's someone you know. Maybe it's someone you follow online.&nbsp;</p><br><p>They say there's a serious leak in the corporate pipeline, or maybe it’s the lack of female representation in STEM roles. If you've ever felt like your nose was pressed up against the glass ceiling or like you had to be more "masculine" in order to make it at work, then you'll understand why women are choosing to no longer either give up and work for less money and recognition or fight it out as one of the boys -- they're choosing a third way: selling their body image to other women.&nbsp;</p><br><p>In this episode, we'll get a sense of why women feel like they have less agency in the workforce than they do in yoga pants and on Instagram -- and why the conversation around feminism has shifted from burning bras to wearing sports bras.&nbsp;</p><p>Support this show <a target="_blank" rel="payment" href="http://supporter.acast.com/bodybrandpod">http://supporter.acast.com/bodybrandpod</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>The Ouroboros</title>
			<itunes:title>The Ouroboros</itunes:title>
			<pubDate>Mon, 02 Sep 2019 12:28:54 GMT</pubDate>
			<itunes:duration>1:01:09</itunes:duration>
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			<link>http://bodybrandpod.com/listen/ouroboros</link>
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			<acast:showId>5d28b0c1caa6aaff2e54f462</acast:showId>
			<acast:episodeUrl>the-ouroboros</acast:episodeUrl>
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			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>3</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/5d28b0c1caa6aaff2e54f462/1564526668419-4d1046f2dc1681cbbd366a1ec754398f.jpeg"/>
			<description><![CDATA[<p>Do you know where you first got the idea that thinner, leaner, more or less muscular was better? Do you know why you keep reading articles that tell you that your beliefs are true? How about why magazines don't publish more plus size women or why diet companies keep raking in millions despite studies that show that representation can change the way you think about body image and diets don't work?&nbsp;</p><br><p>In this episode of the <em>Your Body, Your Brand</em>&nbsp;podcast, we'll discuss how representation of bodies is often tied to social and financial capital -- getting "likes" and getting paid -- and why we're all drowning in diet culture.&nbsp;</p><p>Support this show <a target="_blank" rel="payment" href="http://supporter.acast.com/bodybrandpod">http://supporter.acast.com/bodybrandpod</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Do you know where you first got the idea that thinner, leaner, more or less muscular was better? Do you know why you keep reading articles that tell you that your beliefs are true? How about why magazines don't publish more plus size women or why diet companies keep raking in millions despite studies that show that representation can change the way you think about body image and diets don't work?&nbsp;</p><br><p>In this episode of the <em>Your Body, Your Brand</em>&nbsp;podcast, we'll discuss how representation of bodies is often tied to social and financial capital -- getting "likes" and getting paid -- and why we're all drowning in diet culture.&nbsp;</p><p>Support this show <a target="_blank" rel="payment" href="http://supporter.acast.com/bodybrandpod">http://supporter.acast.com/bodybrandpod</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Prologue</title>
			<itunes:title>Prologue</itunes:title>
			<pubDate>Mon, 02 Sep 2019 12:23:54 GMT</pubDate>
			<itunes:duration>41:13</itunes:duration>
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			<link>http://bodybrandpod.com/listen/prologue</link>
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			<acast:episodeUrl>prologue</acast:episodeUrl>
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			<itunes:subtitle>Jennifer Saminathen drops out.</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>2</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/5d28b0c1caa6aaff2e54f462/1564526589876-d99d903f542760fd7da955b2c7012728.jpeg"/>
			<description><![CDATA[<p>It starts with a toxic workplace and ends in a yoga studio. Jennifer Saminathen, a smart, driven, and vibrant woman, has an MBA and a promising career in Silicon Valley. So why does she want to leave it all to become a yoga teacher?</p><br><p>Before we dive into the whys and wherefores wellness entrepreneurship, we’ll hear a case study on dropping out, on the eve of Jennifer’s first yoga teacher training class.</p><p>Support this show <a target="_blank" rel="payment" href="http://supporter.acast.com/bodybrandpod">http://supporter.acast.com/bodybrandpod</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>It starts with a toxic workplace and ends in a yoga studio. Jennifer Saminathen, a smart, driven, and vibrant woman, has an MBA and a promising career in Silicon Valley. So why does she want to leave it all to become a yoga teacher?</p><br><p>Before we dive into the whys and wherefores wellness entrepreneurship, we’ll hear a case study on dropping out, on the eve of Jennifer’s first yoga teacher training class.</p><p>Support this show <a target="_blank" rel="payment" href="http://supporter.acast.com/bodybrandpod">http://supporter.acast.com/bodybrandpod</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Introduction</title>
			<itunes:title>Introduction</itunes:title>
			<pubDate>Mon, 02 Sep 2019 12:10:57 GMT</pubDate>
			<itunes:duration>17:44</itunes:duration>
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			<acast:episodeUrl>introduction</acast:episodeUrl>
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			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>1</itunes:episode>
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			<description><![CDATA[<p>An introduction to the ethos and story behind the <em>Your Body, Your Brand</em> podcast.</p><p>Support this show <a target="_blank" rel="payment" href="http://supporter.acast.com/bodybrandpod">http://supporter.acast.com/bodybrandpod</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>An introduction to the ethos and story behind the <em>Your Body, Your Brand</em> podcast.</p><p>Support this show <a target="_blank" rel="payment" href="http://supporter.acast.com/bodybrandpod">http://supporter.acast.com/bodybrandpod</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Trailer</title>
			<itunes:title>Trailer</itunes:title>
			<pubDate>Fri, 09 Aug 2019 15:53:25 GMT</pubDate>
			<itunes:duration>3:26</itunes:duration>
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			<link>http://bodybrandpod.com</link>
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			<acast:episodeUrl>trailer</acast:episodeUrl>
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			<itunes:season>1</itunes:season>
			<itunes:image href="https://assets.pippa.io/shows/undefined/1562946996618-e17e0a108843253e9aa6eaea738c2b35.jpeg"/>
			<description><![CDATA[<p>The <em>Your Body, Your Brand </em>podcast launches on September 2. Hear some of the voices you'll listen to beginning on Labor Day!</p><p>Support this show <a target="_blank" rel="payment" href="http://supporter.acast.com/bodybrandpod">http://supporter.acast.com/bodybrandpod</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>The <em>Your Body, Your Brand </em>podcast launches on September 2. Hear some of the voices you'll listen to beginning on Labor Day!</p><p>Support this show <a target="_blank" rel="payment" href="http://supporter.acast.com/bodybrandpod">http://supporter.acast.com/bodybrandpod</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
    	<itunes:category text="Society &amp; Culture"/>
    	<itunes:category text="Health &amp; Fitness"/>
		<itunes:category text="Business">
			<itunes:category text="Entrepreneurship"/>
		</itunes:category>
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