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		<itunes:subtitle>Behind every great brand is a great story...</itunes:subtitle>
		<itunes:summary><![CDATA[<blockquote>What on earth is a brand story? It's important. Why? I'm Jola and for over 30 years I've worked in TV branding and sponsorship, created ad campaigns, video content and corporate films. In each podcast I make a call to a brand storyteller - a business owner, a branding expert, an influencer or a marketing executive - and ask them to share their brand story. What's your brand story, how do you develop it and how do you take charge of it? Now tune in...</blockquote><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		<description><![CDATA[<blockquote>What on earth is a brand story? It's important. Why? I'm Jola and for over 30 years I've worked in TV branding and sponsorship, created ad campaigns, video content and corporate films. In each podcast I make a call to a brand storyteller - a business owner, a branding expert, an influencer or a marketing executive - and ask them to share their brand story. What's your brand story, how do you develop it and how do you take charge of it? Now tune in...</blockquote><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
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			<title>What exactly is a brand story?</title>
			<itunes:title>What exactly is a brand story?</itunes:title>
			<pubDate>Tue, 07 Jul 2020 12:55:24 GMT</pubDate>
			<itunes:duration>19:35</itunes:duration>
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			<itunes:subtitle>Well, we call it Brand Love...</itunes:subtitle>
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			<itunes:episode>1</itunes:episode>
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			<description><![CDATA[<p>Hi, I’m Jola welcome to the first episode of Brand Stories, a series of conversations with brand storytellers. I’ve got some great guests, from creative directors, brand design consultants to marketing strategists and business owners. Today on Zoom I met Nick Jackson MD at Springetts Brand Design. We talk about their brand story, their work with Weetabix, Happy Eggs and Monty BoJangles. Nick's thoughts and interaction with brands – large and small from start ups to multinationals. And together we try to get to the bottom of what exactly is a brand story, how it works, how to work with it and how it connects with people.</p><p>Springetts are creators of Brand Love an award-winning, independent brand design consultancy www.springetts.co.uk.</p><p>Born in lockdown this podcast was recorded on Zoom. To get your voice heard contact me, Jola, at jola@saltandpepper.productions</p><br><p>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Hi, I’m Jola welcome to the first episode of Brand Stories, a series of conversations with brand storytellers. I’ve got some great guests, from creative directors, brand design consultants to marketing strategists and business owners. Today on Zoom I met Nick Jackson MD at Springetts Brand Design. We talk about their brand story, their work with Weetabix, Happy Eggs and Monty BoJangles. Nick's thoughts and interaction with brands – large and small from start ups to multinationals. And together we try to get to the bottom of what exactly is a brand story, how it works, how to work with it and how it connects with people.</p><p>Springetts are creators of Brand Love an award-winning, independent brand design consultancy www.springetts.co.uk.</p><p>Born in lockdown this podcast was recorded on Zoom. To get your voice heard contact me, Jola, at jola@saltandpepper.productions</p><br><p>&nbsp;</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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