For a long time, I made decisions quickly. Knee-jerk decisions. Exciting decisions. Fear-based decisions. Other-people-told-me-to decisions. And looking back, some of them worked… and some of them absolutely did not.

What I’ve learned over the last few years is this:

The worst decisions I’ve ever made came from anxiety, pressure, fear, or urgency.

The best decisions I’ve ever made came from a place of groundedness and inner knowing.

So in this episode, we’re talking about:

• Why you should not make decisions from anxiety
• How to tell the difference between fear and alignment
• The importance of grounding yourself before making big business decisions
• Why other people’s advice isn’t always the right advice for you
• Learning discernment in business and life
• Why being a visionary/idea person can be a gift and a challenge
• Practical ways to ground yourself before making decisions
• How to start trusting your own inner voice again

One of the biggest lessons I’ve learned as a business owner is this:

Just because something is a good idea doesn’t mean it’s a good idea for you.

And just because someone else did it and it worked for them does not mean it is meant to be your path.

Your life, your business, your capacity, your finances, your family, your goals — all of that matters when you are making decisions. Which is why learning to sit with decisions, get grounded, and develop discernment is one of the most important skills you can build as a business owner.

If you take anything from this episode, let it be this:

Do not make decisions when you feel anxious, pressured, desperate, or fearful.

Make decisions when you feel grounded, solid, and clear.

That one change alone can change the entire trajectory of your business and your life.

If you found this episode helpful, be sure to subscribe, share it with a fellow business owner, and leave a review.

And if you’re looking for a marketing team that helps you make strategic, data-driven decisions for your business, you can learn more about working with us at www.theminacompany.com or connect with us on Instagram 

Hosted on Acast. See acast.com/privacy for more information.

A couple years ago, I hit a level of burnout I didn’t even recognize at the time. From team issues, financial stress, big business decisions, and the pressure that comes with being the one responsible for everything — it all caught up with me.

So I did something that felt completely impossible at the time:

I stepped away from the day-to-day of my business.

But here’s the part that most people don’t expect…

I didn’t burn it all down.

I didn’t sell it.

I didn’t shut it down.

I built it in a way that it could keep running without me — and that decision changed everything.

In this episode, I’m sharing what that season looked like, what I learned, and what business owners need to understand if they want to build a business that is actually sustainable long term.

In this episode, we talk about:

• The burnout that business owners don’t see coming until it’s too late
• The highs and lows of entrepreneurship (and why both are normal)
• The leadership lessons I had to learn the hard way
• How I was able to step away while my business kept running
• The role pricing and profitability play in business sustainability
• Why most business owners think their only options are to sell or shut down — and why that’s not true
• Building a team that can make decisions without you
• Creating a business that can grow without you doing everything
• The difference between being the operator vs. the CEO

The biggest lesson from this season:

You shouldn’t be building a business that only survives if you are working 24/7.

You should be building a business that can function, grow, and succeed without you carrying the entire thing on your back.

Because that’s not just a successful business — that’s a sustainable one.

If you found this episode helpful, be sure to subscribe, share it with a fellow business owner, and leave a review.

And if you’re looking for a marketing team that helps you make strategic, data-driven decisions for your business, you can learn more about working with us at www.theminacompany.com or connect with us on Instagram 

Hosted on Acast. See acast.com/privacy for more information.

I pull back the curtain on:

• The mindset shift it takes to choose to slow down—before burnout chooses for you
• How to prep your finances, your team, and your clients for a season of rest
• What it really looked like for me to pause this summer, honor my family, and refill my own cup
• How I protect my energy (and revenue) during slow seasons—without spiraling into scarcity
• My behind-the-scenes strategy for easing back in with fresh energy, warm leads, and aligned offers
• How to use intentional “off” seasons as a powerful momentum-builder for your next growth phase

This is your permission slip to rest, reset, and remember: your worth is not tied to your output.

💡 Key Takeaways

• Pausing is a sign of wisdom, not weakness.
• Your business should support your life—not the other way around.
• Prepare for slow seasons with savings, flexible team structures, and creative planning.
• Use pauses to reconnect with what actually lights you up—then return with intentional momentum.
• Easing back in is just as important as stepping away.

🌿 Ready to build a more sustainable business?

If this episode hit home, share it with a friend who needs to hear it.

And if you’re craving more peace, profitability, and spaciousness, let’s connect.

https://theminacompany.com/

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We unpack:

• The powerful shift from avoidance to action (even when it's scary)
• Why it’s okay to do things with shaking hands and a pounding heart
• The power of community and accountability when you're navigating hard things
• How personal growth and business evolution go hand-in-hand
• The permission to rest and the push to pursue what feels hard but true

Whether you're in a season of change, confronting old fears, or just feeling like everything’s a little tender—this one is for you.

💡 Key Takeaways:

• You don’t have to feel brave to take the next step—just take it.
• Retreating to process is okay, but isolation can stall your growth.
• The most meaningful growth often begins in discomfort.
• A “phone-a-friend” rule might just be the accountability shift you need.
• Your people want to show up for you—let them.

❤️ Mentioned In This Episode:

• Shoutout to Becca from [Motherhood Mentor] for the “24-hour rule” wisdom
• How community (like my Mastermind group) makes the scary things feel possible

🚀 Ready to Level Up?

If this episode hit home, send it to a friend who needs a little courage today—and don’t forget to subscribe so you never miss the good stuff.

Hosted on Acast. See acast.com/privacy for more information.

In this deeply grounding episode, we’re diving into the real reason your marketing might not be working—and it’s not your strategy. It’s your nervous system.

We talk about:

• Why creative burnout happens (and how to know if it’s happening to you)
• The sneaky impact of daily overstimulation on your marketing energy
• How your nervous system is your business’s nervous system (yes, really)
• Why “half-assing” some things is a strategic power move
• Creating magnetism by doing what lights you up (not drains you)
• Why AI can be your easy-button, not your enemy
• Real examples of clients hitting burnout and how we helped them shift

From marketing overwhelm to parenting chaos to reclaiming presence in everyday life, this episode is a permission slip to slow down, regulate, and reimagine how you show up.

💡 Key Takeaways:

• If it feels heavy, it probably is. Lighten your load before you burn out.
• You don’t need to be everywhere. You need to be where your energy flows best.
• A dysregulated business owner = a dysregulated business.
• Sometimes, the smartest thing you can do is half-ass what doesn’t matter.
• You can protect your peace and still show up powerfully in business.

✨ Ready to Build a Business That Feels Better?

Whether you’re a solopreneur drowning in to-do lists or a growing team feeling the tension, we help you align your marketing strategy with your nervous system. Let’s make space for the work that lights you up.

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In this soul-led episode, I’m sharing the behind-the-scenes journey of launching something completely new: my business realignment sessions. After months of inner work, tough conversations, second-guessing, and stalling, I finally hit send on the email that made it all real—and I’m bringing you with me through that deeply human moment.

This episode is for the woman who:

• Has been sitting on an idea that won’t leave her alone
• Is hiding part of her gifts because they might feel “too much” for others
• Feels called to evolve her business… but is terrified of what others might think
• Needs a little courage to take the next step—even if she’s not sure where it leads

We talk about:

• How I’ve secretly used energetics, intuition, and channeling in my agency for years
• Why I finally decided to blend spiritual gifts into my work—out loud and unapologetically
• What it felt like to send the “this might change everything” email
• Releasing the fear of what others think (even your friends or family)
• The power of just doing the uncomfortable thing

Whether you're launching a new offer, shifting your identity, or simply feeling stuck in a season of waiting, this episode is your reminder: your next move doesn’t have to be perfect—it just has to be honest.

💡 Key Takeaways:

• Fear of judgment is real—but your light is stronger.
• You don’t have to keep your gifts separate. Integration is where alignment lives.
• The “big scary thing” is usually the door to everything you’re craving.
• You can evolve your business without starting over.
• When it’s time to move, MOVE—even if your voice shakes.

🌀 Ready for Realignment?

If you’re feeling off in your business, burnt out by your offers, or unsure how to integrate your deeper gifts—my new 1:1 Business Realignment Sessions are open. Come as you are. Bring it all. Let’s find what’s next.

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Inspired by a powerful conversation in her mastermind group, your host unpacks why traditional definitions of balance are setting us up for burnout—and what it means to replace that with intentional rhythms, flexible systems, and a little life-hacking along the way.

Inside this episode, we talk about:

• The truth behind “balance” and why it doesn’t work (especially for moms)
• A powerful analogy for managing priorities without losing your mind
• Life hacks that actually bring peace (even if they look “lazy” from the outside)
• Why your inner critic is lying to you—and how to quiet it
• Creating a life your kids will want to emulate (not escape from)
• Practical, mindset-shifting examples of choosing joy over constant striving

You’ll walk away from this episode feeling seen, understood, and ready to toss out the color-coded schedules in favor of something that truly works for you.

💡 Key Takeaways:

• You can’t boil every pot on the stove at the same time.
• Balance is seasonal, not static—and that’s a good thing.
• Life hacks aren’t lazy. They’re smart, sustainable, and sanity-saving.
• Peace is a better goal than perfection.
• Your childhood self deserves a life that feels joyful, not just productive.

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In this episode, I’m getting deeply honest about one of the hardest parts of being a service-based business owner: knowing when it’s time to let go of a client… and actually doing it. Whether it’s energy drain, boundary breaches, or just a gut feeling that it’s no longer aligned, we unpack what to look for, what to ask yourself, and how to walk away with grace, clarity, and peace.

Inside this episode, we talk about:

• How to know when it’s time to fire a client (even the “good” ones)
• Why letting go is essential to long-term alignment and business growth
• The spiritual, emotional, and energetic weight of holding onto misaligned clients
• How to audit your pricing, boundaries, and client fit with honesty
• The “client rating system” I’ve used—and why it’s about more than just money
• Why we can’t people-please our way to sustainable success

This is a compassionate, no-fluff conversation about the real stuff behind the scenes of a healthy business. If you're a heart-led service provider struggling to let go of someone who’s no longer a fit, this episode is the reminder that you’re allowed to choose you.

💡 Key Takeaways:

• You’re not a bad business owner for letting someone go—you’re a wise one.
• It’s okay to not be the right fit for someone anymore—and to say so with love.
• Energy leaks often start as subtle nudges. Listen before they roar.
• You don’t have to be everything to everyone. You were never meant to.
• Letting go creates space for better clients, aligned opportunities, and a lighter spirit.

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In this cozy, coffee-in-hand conversation, I’m inviting you into a powerful reflection on spaciousness: the intentional pauses we’re often taught to avoid in motherhood, business, and everyday life. This episode is a love letter to women who are tired of earning rest, tired of performing for their worth, and ready to burn down the lie that we must always do more to deserve more.

We talk about:

• The lie we’ve been told (and internalized) about "earning" spaciousness
• Recognizing and breaking the default patterns that steal your time and energy
• Learning how to receive without guilt or apology
• Letting go of hyper-productivity and embracing slower rhythms
• How your own joy and rest can ripple out into your family, business, and community
• Why giving yourself permission to pause invites others to do the same

This episode will remind you that you don’t have to hustle harder to be worthy of peace—and that joy, rest, and play aren’t indulgent. They’re revolutionary.

💡 Key Takeaways:

• Spaciousness isn’t a reward—it’s a necessity.
• Your default patterns (like cleaning or caretaking) are not always truth-tellers.
• Modeling joy and rest teaches your children and partner to do the same.
• True rest doesn’t cost a dime—it just takes permission.
• You don’t have to fold the laundry to be a good mom or partner. You just have to be.

This week, find just one hour that’s yours. Not for chores. Not for others. Just for you. Fill it with whatever brings you joy—and don’t apologize for it.

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We talk about:

• The importance of setting strong boundaries in both personal and professional spaces
• How disbelief from others is often rooted in their own insecurities and struggles
• Recognizing toxic dynamics in your relationships and knowing when to walk away
• Navigating clients who aren’t the right fit for your business and knowing when it’s time to part ways
• The value of self-care and understanding that you can’t help others if you’re not helping yourself
• Building a strong foundation with clients who align with your values and goals

This episode is a powerful reminder to only surround yourself with people who lift you up—not those who hold you back. It’s okay to disappoint people when you’re staying true to yourself and your business vision. Trust your heart, set those boundaries, and walk away from the ones who just can’t believe in what you’re doing.

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We talk through:

• The right (and wrong) way to process critical client feedback
• What it means to be the leader your team needs when conflict hits
• Why vague Instagram rants about clients aren’t doing your brand any favors
• How to spot a boundary issue before it becomes a business meltdown
• The emotional side of letting go of misaligned clients (even when the money’s good)
• Why honoring your intuition is the ultimate leadership move

Whether you’re a freelancer just getting started or a seasoned agency owner juggling team dynamics and client drama, this episode gives you both mindset and strategy to handle it with grace.

💡 Key Takeaways:

• Emotional intelligence is a business skill—especially in tough conversations.
• Constructive feedback ≠ a personal attack.
• The real red flag? You dreading every email from a certain client.
• Boundaries make better businesses—for you, your team, and your clients.
• You can absolutely say goodbye to a client with kindness and class.

📣 Want to work with me?

If you’re a service provider or marketing agency owner who’s ready to create a more sustainable, soul-aligned business (without the people-pleasing spiral), let’s chat!

Hosted on Acast. See acast.com/privacy for more information.

In today’s episode, I’m sharing the real story of how I stepped away from my agency for nearly two years—without burning the boats. From a full-blown identity shift to walking away from client work and rediscovering my intuition, this is the behind-the-scenes look at how I created a business that could sustain itself while I healed.

We’re talking:

• Burnout signs you don’t see coming until it’s too late
• The non-glamorous reality of stepping back from a business you built from scratch
• Why pricing and profitability matter before you can take a break
• The emotional responsibility of marketers (and why we have to do better)
• Building a values-aligned agency that honors both your clients and yourself
• Why “just do the work” isn’t a sustainable marketing strategy anymore

This isn’t your average “business bounce back” story—it’s a call to rethink how we lead, scale, and feel in our businesses.

If you’ve ever thought, “I can’t keep going like this,” this episode is your sign to start doing business differently—with more heart, more honesty, and way more alignment.

Hosted on Acast. See acast.com/privacy for more information.

In this comeback episode, I’m giving you a raw, honest life and business update after stepping back from the MINA Company and this podcast. The last year and a half has been filled with growth, burnout, big decisions, and deep reflection. From navigating a partial business "retirement" to redefining what success looks like as a mom, wife, and business owner—I’m taking you behind the scenes.

You'll hear about:

• Why I stepped away from my business (and podcast) and what I’ve learned.
• What it felt like to build a business that didn’t have a place for me in it.
• How stepping away brought clarity, boundaries, and a fresh perspective.
• Why I’m excited to work with clients again—and what’s different this time.
• Creating sustainable business models that actually support your life (not the other way around).

If you’ve ever felt like you were drowning in your own dream or wondered if you’ve outgrown your business, you are not alone—and this episode is for you. Let’s talk about redefining hustle, rewriting boundaries, and realigning your business with your real life.

New episodes coming soon, and yes—I'm recording them right from the messy middle of life. Let’s do this together.

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In this return episode of Breaking Through, Erica Vander Sande reflects on her personal journey over the past two years, sharing the highs and lows of growing as a marketing agency owner and leader. From navigating burnout to building a sustainable and aligned business, Erica dives deep into the lessons that have shaped her mindset and strategy. This episode explores the power of emotional intelligence, financial clarity, and integrity in creating meaningful client relationships and achieving long-term success in the marketing industry.

Key Takeaways

• Growth requires change: Shedding outdated habits and mindsets is necessary to evolve.
• Burnout is real: It impacts decision-making and clarity.
• Sustainability is key: A healthy business relies on intentional systems, processes, and team dynamics.
• Financial health matters: Staying on top of finances is essential for long-term stability.
• Teamwork drives success: Strong dynamics and communication are crucial.
• Marketing with heart: Emotional intelligence and intuition elevate client relationships.
• Integrity rules: It should guide all client and business decisions.
• Empathy wins: Listening to client needs fosters trust and effective marketing.
• Well-being is non-negotiable: Protecting your mental health is crucial for business owners.
• The marketer’s journey: Success is a constant learning process.

Chapters

00:00 - Introduction and Personal Growth Journey

02:58 - Navigating Burnout and Business Challenges

05:50 - Building a Sustainable Business

09:00 - Financial Strategies for Business Owners

11:48 - The Importance of Team Dynamics

15:06 - Intuitive Marketing and Client Relationships

17:54 - Emotional Intelligence in Marketing

21:13 - The Role of Integrity in Business

23:53 - Conclusion and Future Directions

Connect with Erica

If you're a marketing agency owner or freelancer looking to grow your business while keeping your life in balance, Erica offers 1:1 and group coaching programs designed to help you succeed.

Learn more and get in touch at www.theminacompany.com.

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Join us for an inspiring conversation that will empower you to break through the barriers holding you back in your career or freelancing life. Whether you're an entrepreneur, freelancer, or simply seeking a healthier work-life balance, this episode is a must-listen!

Ready to transform your approach to work and well-being? Click the link in our bio to listen now! 🎧✨ 

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🔍 Struggling with Revenue Consistency? If you find yourself riding the roller coaster of feast and famine in your business, this episode is a must-listen. We're breaking down the allure of chasing those exhilarating one-off projects versus the steady stream of recurring income.

💰 More Than Money Matters: It's tempting to celebrate the thrill of landing a high-paying, one-time gig, but is that the sustainable path? We explore why not all money is created equal and how long-term, loyal clients can outweigh the fleeting glamour of big projects.

⚡ Unlock the Power of Upselling: Discover the untapped potential within your client relationships. When a client signs up for a one-off service, seize the moment to shine by showcasing your additional offerings and building a lasting connection.

📈 A New Perspective on Profitability: Challenge yourself to examine your client roster through a fresh lens. You'll be surprised to find that those consistent, smaller-scale clients might be the true heroes of your revenue story, surpassing the occasional big spender.

💼 Balancing Act: While we're not advising against one-off projects, we advocate for a diversified revenue approach. Learn from our experience—nearly a third of our revenue stems from one-off projects, but the lion's share flows from reliable, recurring services that keep cash flowing steadily month after month.

📦 The Power of Packages: Ready to unlock the secret to recurring revenue? It's all about crafting value-packed service packages. Tune in to uncover how this approach not only nurtures enduring client partnerships but also evens out your income landscape, liberating you from the perpetual hunt for the next major project.

Don't miss out on this insightful episode that could revolutionize your revenue strategy. Tune in now and learn how to pave the way for financial stability and sustainable growth. 🌱💡

Subscribe now to our podcast for more enlightening discussions like this!

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The moment you start scaling an agency and adding people, you need to start building systems like this so everyone is executing tasks the same and you’re building brand consistency. Employees will come and go, so it’s important to make sure your client experience remains the same regardless of who a client is working with at any given time.

Before we jump into the list of what to cover, let’s first mention the importance of making sure you capture and document historical knowledge (aka TAKE NOTES before, during, and after your meeting!). This is critical - if someone new is stepping in to manage a client a year later, they need to have that background info and know what’s been done, suggested, and discussed before so they don’t end up talking in circles. 

Here’s what we cover in our monthly client meetings:

1. Highs/lows of the previous quarter or month: make sure to acknowledge the things that aren’t going well in order to build trust with clients and come with a plan of how to move forward.
2. Take a holistic look: bring up all areas of marketing, even if you’re not the ones performing those areas - you want everything to be aligned for your clients whether or not it’s you who is executing it!
3. Our services: these are the things within our control, so we dive in deep on how things are going and how we can continuously improve.
4. Ask, “How else can we help you?” This question could potentially expand services depending on your capabilities and the client’s needs, but even if they can’t afford more or you’re not the right fit, this is a chance to coach clients on how to get things done to support their business.

Lastly, we also want to address the elephant in the room: having a fear of client meetings. It’s a real thing! Here’s how to get over that fear: simply focus on the client, not on yourself - think about who the client is, how they need support, and how you can help them. Putting thought behind what a client needs and having the data to support how it can serve them will most of the time also lead to more projects for you and an increase in trust from the client. Win-win! A great way to support this is by asking about the client’s personal life. When you form a relational bond, you can understand the client 10x better by knowing what’s happening in their life, leading to you providing them with better services and resulting in a lasting relationship. 

Listen in for more tips and start crushing your client meetings!

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When I was in the thick of my scarcity mindset, it was a domino effect of difficulty which I then had to face the consequences for in how I spent my time as well as how I felt in my work. I got in a dark spiral when we lost a good chunk of our clients and revenue, so I decided to insert myself more into the business and take on clients myself. In hindsight, that was a huge mistake! 

I was a leader operating out of scarcity, but really what I needed to do was empower my team to run with the business, not tighten the reins I had on it. After several months of struggle, business therapy, and yes, a tarot card reading, I finally made a BIG pivot that is allowing me to find peace and alignment - I stepped out of the day-to-day of my business. 

Rather than taking on work myself, I stepped into the CEO role of my business and started investing my time into growing a nonprofit I’ve cared about for a long time and empowering my team to run the business I’ve built because I’ve built it to operate mostly without me! 

In summary, let me leave you with this: do the things that feel right even if they feel scary, too. 

Listen in to hear about my journey and tell me if you’ve been on a similar path! 

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Perfectionism is like driving a car that you can't trust the brakes or the gas. It is an INTERNALIZED shaming witness and critic. It destroys self-trust, safety, and peace when used in a harmful way

Most of us learned to HEAVILY rely on outside leadership to tell us what to do and not do. It's not just external validation; it's external permission and shame when we didn't get it just right. A BIG part of healing the relationship with ourselves is learning to find INTERNAL permission, validation, and leadership - and know when and who has the power and influence

When we trust our boundaries, our “yes” comes from overflow and not resentment. Our perfectionism can be gas to drive our ambition and desires and impact when we trust that our “yes” is true and in integrity - we get to trust our ambition and enjoy the payout.

When we live in self-leadership, self-authority, and sovereignty, we trust our lives and ourselves to navigate what life throws at us. We stay grounded and unshakable when “balance” is laughable. We don’t need the road or conditions to be perfect to stay in our values and direction.

What would it look like to heal the relationship to you? 

When it comes to perfectionism, don’t let the glimmers become the guilt. Let your guilt become glimmers of the direction of your desires and values. This is part of you so that it can create goodness for you and others. You can learn to trust this part of you. Create boundaries so that your ambition and desire to heal and improve can be a gift and not a punishment you carry. 

Listen in for tips and words of inspiration to overcome the burden of perfectionism and set boundaries that help you fully live!

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-Identifying & shifting your mindset around AI

-Basic marketing copy & how AI can help

-How you can use AI for admin & business support

Mindset:

When you hear the term “AI,” do you want to just plug your ears and pretend it doesn’t exist? We get it! AI can feel inaccessible for a lot of industries, but we’re here to tell you it’s not. We often hear peoples’ hesitations around things like plagiarism, inaccessibility, or feeling overwhelmed by it all, which are all valid concerns that can be squashed once you fully understand how these technologies work. 

Our top tip to get started: identify what feels hard in your business & what you hate to do and find an AI platform to help you with those things! Look for platforms that are specific for your niche or the tasks you’re hoping to accomplish, there are AI platforms designed specifically for almost every industry and need so you’ll surely find something to take advantage of. 

We also recommend using multiple platforms; different platforms have different abilities and benefits, so it’s useful to play around and see how you can mix and match the content you’re creating.

Marketing:

So, how can you use AI to help with your marketing? The sky is the limit! 

One great place to free up time is by using AI for landing pages or website updates - whenever your business shifts (which it does constantly, right?), AI can be a tool to make those updates so much simpler and more efficient for you. 

Launches are another incredibly time-consuming task that can be sped up significantly by using AI. When you launch a new product, service, or program, there is a LOT of copy that needs to be created (think: email marketing, social media captions, ad copy, website updates), and AI can easily pull all the pieces together.

If you’re an agency owner who is fearful of what AI may mean for your business, don’t be afraid; we as marketers can do things faster and increase our productivity by harnessing the power of AI, so no, it’s not putting marketers out of work! Plus, it’s saving our clients time and money as well. Win-win!

Business:

Now, let’s take a look at how AI can help you on the business front! AI can do a lot of tasks that you might typically hire a VA for, saving you major time and payroll costs. Here are a few examples of what we’ve used it for: job descriptions & titles, outlines, refining drafts, email responses, task management, business forecasting, and so much more!

Tips:

We’ll be honest with you, getting the most out of AI takes some practice! You have to teach the software how to serve you best and iterate; it likely won’t be perfect on the first try, so keep adding nuances and specifications to get what you’re wanting out of it. (Hot tip: once you’ve gotten the software to create what you were looking for, ask it “How should I prompt you in the future to write XYZ like this?” so you can save yourself even more time next time!)

One last note before we leave you: you can’t just set it and forget it - AI still takes some oversight, editing, and finessing in order for it to turn out right, so make sure you’re still putting in the work on your end, too!

Platforms we recommend:

ChatGPT

Perplexity 

Grammarly 

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The very first step towards time freedom is fully understanding your finances - you need to be clear on how much your business is making and how much your expenses are, otherwise you can’t make a plan for all the mini milestones that allow you to build your business. Understanding when you can afford to hire a contractor & how much margin you need to make that happen helps you to plan for your growth and map out your trajectory to get there. 

Your first hire should be someone who has complementary skills to yours, meaning they can pick up the slack where you might tend to struggle! Come up with a list of things you’re not good at or don’t enjoy doing (pro tip: luteal phase is a great time to do this!!), list out how much time those things typically take you, and do a financial forecast to come up with how much extra revenue you need to hire that extra person. 

Once you have that first person, your next hire should be a mini you - that’s what allows you to step back even further and take time off when you need or want to. Train them behind the scenes to do things similar to how you would do them so you can seamlessly hand off tasks and it’ll feel like you didn’t skip a beat. 

You have to forecast and plan for your dreams - otherwise, they’ll live and die on a Pinterest board. Tune into the full episode for details on how to plan and execute the life you’ve been desiring as a business owner so you can stop trading so much of your time for money! 

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First things first, focus on the people in your life that need you - those sick babies need your love and attention and you deserve a little TLC yourself! Step into that role and outsource anything else you can in your business that it’s not critical YOU do yourself (side note: this is why SOPs are so important!). 

If you’re a solopreneur or don’t have the ability to outsource, simplification looks like only focusing on the tasks that directly bring you money. It’s OK to hit pause on the things that don’t currently bring you a ton of revenue - you can always push play once life slows down a bit. But for the time being, you need to keep making money while opening up some space in your life, so focusing on your money-makers is where it’s at. 

This is why it’s so important to make it a priority to start building up a support team so you have the flexibility to step back when you need to - if it’s just you, it can be a lot trickier to take a step back!

The main takeaway that I want you to leave with is that times of necessary “mom duty” require you to streamline, focus on the revenue, and put your attention on you and your babies.

If you want to build a team that supports this kind of lifestyle, reach out! I offer a few different coaching opportunities to help you build your team and business processes so you can have a business that doesn’t require YOU to be in it day in and day out. 

https://theminacollective.com/coaching/

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We’ve noticed over the last several months that many of the businesses we serve are getting hit pretty hard by the wavering state of the economy. We’ve seen consumers start holding a little tighter to their wallets and it’s been impacting some of our clients in ways that make them need to reevaluate how they’re spending their own marketing dollars. And guess what? We encourage that! (What? A marketing agency telling people it’s OK to trim back on marketing?!) The one thing we want to make sure of is that you’re doing this smartly and strategically, that you’re not cutting off your sources of clients (because that’s what will pull you OUT of the financial struggle!). 

We want to come alongside you and help you figure out what you should do based on your budget, team, & resources so you’re not stuck paying a marketing agency to do every little thing. Enter: our new monthly CMO service, "Grounded."

We can create a strategic plan of how to get things done given the resources you have and help hold your feet to the fire to make sure it’s *actually* getting done. Our monthly CMO (Chief Marketing Officer) service helps answer questions like:

-Can you show me examples of how this should look?

-How do I do XYZ?

-Will you take a look at what we’ve put together and provide feedback/suggestions?

-Who on my team should I delegate this task to? 

-What is the wisest way to spend my marketing budget this month? 

We’ll meet with business owners (and their teams!) 2 times per month to help answer questions, make plans, and pull all the pieces together so you can execute your own marketing. It’s truly like hiring an expert-level CMO without having to put another person on payroll!

Let us help you tap into the resources you have & utilize them most effectively. Learn more on our website or message us on social media to hear the deets!

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I learned about cyclical alignment from a past coach several years ago and I’ve always worked with business coaches, but those worlds always seemed to live very separately - until I had an “aha” moment when I realized how truly intertwined those two worlds are! 

Understanding how you deal with work and life situations based on what your hormones are doing is CRITICAL to building the life, business, and relationships you want; they’re all intertwined whether we like it or not!

I believe that as a business owner, you have a responsibility to show up as your best self and you can’t do that if you’re not honoring your energy. That’s why I created this course, to allow you to step into your best self both in business and in life. 

This incredible, self-paced course covers:

-Cycle alignment basics

-Exercises to dream BIG

-Planning & applying dreams to your business

-How your financials & promotions support your dreams

-Creating a task/to-do list based on your cycle phases

-25+ page interactive workbook to piece your own plan together

-BONUS: my monthly checklist & CEO day plan

Tune in to learn more & hear how I apply these concepts to my own everyday life - I promise, it’s a game-changer!

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I often go into an anxiety spiral when I’m staring down a scary scenario in my business - it feels like it’s going to be the end of me, but it never is. We’re often told to go for our big dreams and get uncomfortable, but do we talk about how to support ourselves and one another in that discomfort? Additionally, are we talking about what happens when taking those risks doesn’t turn out how we planned?

I’ve experienced that discomfort and anxiety a lot over the last few months, and I’ve developed a toolbelt that helps get me through & regulate my system. Here’s what has helped me in this quest to go big while battling the anxiety that arises:

-Getting alone time

-Soaking in a tub or float tank

-Movement (I highly recommend buti yoga!)

-Meditation

-Reduce your cell phone usage

-Hemp seed oil & magnesium 

-List making (do, dump, delegate)

-Looking to future excitements

This isn’t an exhaustive list by any means, but these are the things that really helped regulate me and get me through these last few months. Save this in your back pocket to bust out when you feel your body reacting to stressful situations.

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In the last several months there have been some BIG changes in social media, especially the Instagram algorithm update in September that impacted views & engagement for creators and businesses across the board. To help combat the negative implications that these changes could have, Mimi shared a few ideas to boost engagement: 

• Prioritize original audio & content over jumping on a trend (Tip: keep original audio less than 30 seconds!)
• Engagement is key; use CTAs and incentivise people to interact with your account 
• The big numbers don’t matter as much as you think they do; going viral is overrated compared to gaining a slow, steady, loyal following

We’re also learning the importance of growing in your individual niche rather than accumulating a mass following, as this leads to more actual growth in your business at the end of the day! In this episode, Mimi shared 3 tips to get started on social media if you’re a business just starting out or just starting to take the world of social media marketing seriously. 

At the end of the day, we want to help you optimize how you use social media (and the time you spend creating content!) by focusing on what works, who you are, and what YOU like to do (because yes, that matters!).

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Friend, this is your chance to reduce that anxiety and set yourself up for success by planning promotions for the next quarter or year ahead of time! Promotions go hand-in-hand to support your financials, a.k.a. how your business continues to live, so they’re an essential part of any successful business. 

We encourage people to plan their promotions a little differently than you might think; rather than basing it solely on financial goals, we recommend planning the specific dates of your promotions around your personal life - if your calendar is packed, you won’t have time to dedicate to that promotion to make it run smoothly. Plan financials first so you have a roadmap of how you can support those goals, but use your personal life and cyclical map to guide the specifics - you’ll be amazed at how smoothly it can come together!

Tune in to learn how to identify your marketing platforms, set deadlines, plan it out week by week, and put it in your calendar to set yourself up for your best year yet.

Download our Marketing Promotions Planner: https://bit.ly/promo-planner 

Download our Financial Forecasting Guide: https://bit.ly/fin-forecast

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I believe in failing hard and failing fast - when I fail, I want to fail while striving for something big and awesome. My business and I have had a lot of failures recently and it’s because we’re stretching and striving for growth and, as much as the failures suck, we’re able to pick ourselves back up and keep going. No, I’m not superwoman - I just decided I’m not going to be so hard on myself and instead I’m going just pivot and move forward. The decision to pivot doesn’t happen overnight, you need to process the hurt for a minute and decide how to move forward. Here are the steps I follow to help me find how and where to pivot after a failure:

-Take care of your body

-Movement

-Have people around you who you trust

-Realize we all have to fail

-Know & analyze your finances 

-It’s OK to just take the day

Listen in, give yourself some grace, and try these tips out to overcome your next failure because guess what? It’ll come whether you like it or not!

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Learning lessons is great once you’re past them, but they still hurt in the moment (a lot!). It’s so tough to feel caught in that “ugh, if only I had known” feeling. 

I’ve run into some circumstances recently that have made me realize that I could have done things better, reaffirming the fact that I am still a work in progress; I don’t know all the answers, and these are the humbling experiences that prove that to be true. 

All this yuck and heaviness led me to think…what if we thanked the failure? 

We tend to move pretty quickly to forgiveness, but getting all the way to thankfulness is a whole other ballgame. Maybe instead of trying to resist the thing that knocks us down and move on from it immediately we instead put it directly in front of us and really observed it and took something from it. 

This next-level version of me is going to have to learn how to respond to these types of failures at a more rapid pace; maybe this is a test from the universe saying, “do you actually want what you’re attracting?” Focusing on gratitude during the moments that are hard calls in this growth and clarity that has felt really important to me as I’ve been wrestling with this recently. 

Tune in to ponder alongside me and ask yourself what would happen if you looked at your mistakes and failures with a sense of gratitude.

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Now, I don’t plan out every minute (obviously…), but I DO block off times in my calendar for specific things that I know I need to plan in advance, or else they’ll never get done. 

What are these things I plan out so far in advance, you ask? Honestly, I’d encourage you to keep track of EVERYTHING in your calendar; not just your business meetings and doctor's appointments, but your mommy/daughter dates, happy hour with friends, and financial dates. 

It’s important to plan out the things that will bring me energy. That means self-care, rest, family time, you know, all the things we are tempted to skip when things get busy. But we can’t skip these essentials because they’re what keep us from burning out! 

This week’s episode walks you through how to do an annual audit (looking back) and plan for the year ahead (looking forward). Bust out your color-coding, we’re getting down to business!

For your reference, here are the categories to create mentioned in this podcast:

-Work

• Development hours
• Meetings
• Finances
• Marketing
• Networking

-Personal

• Self-care
• Relationships
• Fun & vacations
• Volunteering
• Books

Listen in for step-by-step details on how to do your own audit and plan for your most abundant year yet!

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I’m at a point where I’m wondering “what’s next?” A lot of the things I had aspired to I have achieved (which is awesome!), but it has left me a little stuck as to what to reach for after this. I have been gathering visions of what the next level looks like, so I’ve been making some serious Pinterest vision boards recently. 

I think we need to be better at sharing our ambitions, so today I’m going to share mine! 

I’ve built my marketing agency to a point where it mostly runs itself, and although there is still plenty of room for growth, it will just take time. So rather than twiddling my thumbs, I’m branching out and living out the other visions that I have! 

We’re starting The Mina Collective, a female-centric co-working space in Fort Collins, Colorado. There is an incredible community of female business owners in Northern Colorado that are so connected and helpful, and I’ve attended so so many networking events with these amazing women. However, networking events don’t allow the opportunity for deeper connection, strategy, advice, and mentorship. We needed a vessel through which we could actually support one another in tangible ways and make real differences in our businesses. 

It’s time we owned up to our dreams and helped each other to make them happen! Listen in to hear more and start speaking your dreams out into the world.

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Now, this isn’t an easy decision in this day and age; I would tell myself that “I need it” because I’m a business owner and I needed to stay on top of our clients, our community, and all the things. But the thing about being a consumer of social media is that it makes us start questioning the way we do things, doubting ourselves and whether we’re doing “enough.”

I deleted social media from my phone and have been using my computer to check social media to minimize that dopamine hit and the endless scroll. Let me tell you…it’s been liberating! 

And listen, I understand this isn’t fully possible for everyone. A lot of us need to manage social media for our jobs, but we have to check in with ourselves on how much we’re consuming it. You have to be careful with how much creativity you let in because it prevents you from focusing on your own creativity. 

Tips to minimize your social media consumption:

1. Use an app that tracks your social media time
2. Use a scheduling app
3. Use your desktop instead of your phone

Try it out for a few weeks for yourself and see how much mental space it opens up!

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And yes, I’m listing them in that order for a reason; before we get to manifesting money, we have to first focus on our money mindset. 

All of us have a mindset around money that was formed in both our childhood and adult experiences, and that’s where we have to start when it comes to reshaping those beliefs. I had to write out all of my money stories (both good and bad) that have impacted my life to determine where my money mindset and the issues with it originated. This is a great exercise to try because it becomes so obvious! Of COURSE you believe these things, you’ve never seen another way! Look for themes and how did those translate or overcorrect in your adult life? 

Once you have an awareness and understanding of what’s going on, that’s where you can move forward and THAT’S where money manifestation comes in. 

Any time you’re manifesting something, you have to think of it as a relationship; I think of money as my best friend (and yes, I realize that might sound weird at first but hear me out!). How do you treat your best friend? You spend time with them, you invest in them, you have a mutual trust that you don’t have to fear they’ll just disappear. 

What is your relationship with money like? Is it flourishing? Is it full of turmoil? Personally, if I don’t pay attention, I can treat it like a dark secret that I don’t want to think about or acknowledge; and that’s what I’m working on changing! 

Write out what you want that relationship to look like. What words do you find yourself saying about money? 

Where you are focusing your time, attention, and thoughts, that’s where your energy shifts. 

When embarking on your money manifesting journey, goal setting is a must. Big, audacious goals are lovely and necessary; but also make some bite-sized goals that you can tackle along the way. Based on that goal, how are you treating your relationship with money to get there? How does that break down into small steps you take with money each week? 

And finally, what does it look like when you DO hit those goals? What do you do? Who do you tell? Because the celebration is just as much a part of the journey! 

Listen in for examples, details, and tips on how to start your own money mindset & manifestation journey!

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I’ve learned so many lessons along the way in entrepreneurship and made some mistakes that I want to help YOU avoid! Today, we’re diving into why financials matter and discussing some practical tips on how to take charge of your finances and feel confident in growing your business. 

Tip 1: How you price yourself is dependent on your mindset, so there are some big questions you need to ask yourself; What’s the big vision for your business? Do you still see it being around in 10 years? It’s tough to do, but you have to price yourself now to prepare for your big dreams. When you have an idea of where you’re going, it gives you a much better roadmap of how to get there. 

Tip 2: You have to understand your finances; sticking your head in the sand won’t help you (in fact, it’ll most likely hurt you in the long run!). Stop guessing whether you can afford something, start writing checks for your growth in confidence. How do you get started in this? Seek out professional help! Find people who can help you get ahold of your finances and create budgets & financial forecasts. 

Tip 3: Make a list of all of the expenses in your business - subscriptions, marketing materials, ad spend, etc. to determine what your overhead is at different rates.

Next, create a list of what is costs to have clients - proposal softwares, email systems, etc. that you only have because you have clients. 

The overall cost of these expenses should be 30% of your pricing apiece; this is what we call the “Rule of Thirds:” overhead, COGS, & income (includes taxes & saving) should each get ⅓ of your total revenue. 

None of us are taught this, which can make it tricky to figure out! But you’re not in this alone; listen in, reach out for help, and watch your business soar.

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As entrepreneurs, we easily get caught up in hustle mode (in fact, many of us feel like we THRIVE in it!), but we struggle when it comes to slowing down and getting quiet with ourselves. 

This summer, I entered into a season of choosing fun over work, and let me tell you, it re-energized me and gave me SUCH greater vision and room to dream.

As a business owner, giving yourself space and peace is what allows you to envision what the next stage of your business looks like and how you can grow. When you’re caught up in anxiety and the stress of the day-to-day, it’s easy to stay there and let your business just coast without intentional growth. 

So here’s my challenge to you: carve out time to find real rest! And once you’ve had time to rest, figure out how you can take that energy into your business without launching too hard and fast into busyness.

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I’m not talking about dreaming of what’s for dinner that night or about what happened on “The Bachelor” yesterday, but dreaming about what the future looks like for their business, their family, their employees, their community…

Visualization & manifestation has been an absolute game-changer in my own business. The goal is to see your vision of the future so clearly in your mind that you’re convinced of where you’re going - it doesn’t matter if others don’t see it as long as you do (it doesn’t even matter if that little voice inside your head is telling you it’s not possible).

My own vision is of what happens when my business hits that half a million mark; it’s not me rolling in a pile of money. I visualize all the women our business has impacted at that point and the trickle effect that it has within their own families and communities. You have to find a vision that brings you PURPOSE and chase after it. 

If you’re new to visualization & manifestation, here are some quick tips to get started:

-Start a timer, even just 5 or 10 minutes, to start dreaming about your future that makes you incredibly proud.

-Make a detailed list of what you see in your vision - what clothes are you wearing? Where are you?

-Based on that dream, what can you do right now to get a little closer to it being real? 

-Start making plans of what you need for that dream to be possible; financial needs, free time, lifestyle…

-Visualize who you want in your life - business connections, friends…who is standing next to you?

Tune in for more tips on how to manifest your way to being the CEO you’ve always wanted to be.

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In this episode, we’re going to help you create a plan and feel SECURE in your business, no matter what the market does or how your industry changes.

You don’t have to come up with a buttoned-up plan or completely restructure your business in a bear market, but this is the time to take a step back and look at the changes happening in your industry. NOW, before sh*t hits the fan, is the time to plan out how to market and/or pivot your business going into a recession and adjust to the changing climate.

Step 1 is to create a threshold for survival; essentially, get an idea of how much revenue your business needs to survive at the bare minimum. 

Next, we’re going to make a variety of worst-case scenario plans: what happens when business goes down 10%, 20%, 50%? Make an A, B, and C plan for these scenarios so you have a solid plan of what to do if these situations arise!

-What expenses can you trim back?

-Who do you have working for you and who do you need at different levels of business?

-What additional tasks do YOU need to take on without driving yourself into the ground?

Why do we do this? To help our brains feel SAFE. If the worst-case scenario does happen, you already have a plan, a safety net of how you’ll survive and you don’t have to go into panic mode. 

Another aspect to evaluate during a bear market or recession is your marketing; look, I know we run a marketing agency so this might seem a bit biased…but PLEASE don’t eliminate marketing until you absolutely have to!

Marketing is like your main source of food for your business; why would you cut off the source that’s feeding you? It might seem like you should spend less on marketing during a recession, but large companies actually DOUBLE their marketing budget during recessions; why? Advertising becomes cheaper, there’s way less competition, and there’s a HUGE opportunity to gain ground in the market! 

Here are some ideas of how to take advantage of marketing in a bear market:

-Create evergreen ads that you can turn off/on

-Turn up/down your ad spend depending on how much business you’re in need of

-Take advantage of low/no-cost networking and marketing opportunities!

It’s as simple as this: you can’t turn off your marketing and expect your business to grow. 

Lastly, think about how your clients and customers are working through these same things; look into what their pain points and struggles are and utilize their language and their mindset to get their attention. 

Tune in to the full episode for more tips and information on how to best prepare your business for any upcoming recession. 

Need help putting together a plan? Download our free bear market guide at theminacompany.com/bear-market-guide-freebie/

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Nothing is going to be perfect when you first start (or ever!!), and those of us in the marketing world can easily get caught up in the perfectionism of it all. It’s less about those details and much more about having the confidence to go out there and ask for what you want. 

In this episode, I’m going into the nitty gritty details of how I created relationships, added clients, and ultimately grew my business! 

1. Kill the perfectionism voice in your head - she’s not helping you, she’s only holding you back! 
2. Be vulnerable & tell your story - connecting with people personally is a beautiful basis to start a healthy working relationship.
3. Everyone in your life needs to know what you’re doing - don’t hide it! Tell your aunt, the guy at the smoothie shop, anyone and anywhere that it naturally comes up in conversation (and no, we don’t mean jumping into the DM’s of your old high school acquaintances and “selling” yourself) 
4. Volunteer for what you’re passionate about - the relationships you’ll create through volunteering are with the most well-connected, giving people in the world that you want to have in your back pocket
5. Network & attend events that you feel natural going to - and only during the phases of your cycle when you have the energy to do so.
6. Ask for referrals - the clients you enjoy working with are connected to others like them, so it’s an excellent way to expand your business with clients you actually like!

Tune in to hear more about how I added clients and the lessons I learned along the way. 

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Even though we’ve all heard it before, have you ever stopped to think: what would this look like in my life right now? What have I been holding off on because I’m scared? 

We can tend to sabotage ourselves by asking the dreaded question: “What if?”

And if you ask me, there are two types of people in this crazy business world: people who set the “what if” aside and do it anyway and others who let the “what if” eat them up.

In my experience with my own business, every time we’ve experienced growth it was the result of taking one big, uncomfortable leap. Our business is growing a lot right now, but every time we take on another contractor it still feels really uncomfortable. It never gets easier, but I can look back at my track record and see that these big leaps are what let us grow even more. 

So, how do you push past the fear and dive in anyway? It’s not by just throwing caution to the wind and jumping in blindly; the best way to move forward with confidence is by strategically making educated decisions on how to get to your next step.

Tune into the episode to hear how I grew my agency one scary step at a time and how I had to grow accustomed to the idea of failure. Part of trying is failing, but I don’t let my brain get stuck there; they’re lessons that guide me on what to do differently next time. 

Resources: 

The Ed Mylett Show

The Power of One More by Ed Mylett

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Using these personality evaluations, we can also make informed assumptions about working with certain clients, anticipating roadblocks and issues that might come up before they arrive as well as predicting which clients have the potential to be big, high-paying accounts and which don’t - and both are OK! 

This is something that we wish we had known YEARS ago, having the ability to really learn about and get to know clients before we take them on. These are the things that you typically don’t realize until you’ve lived it and learned it firsthand, but having the opportunity to get a bird’s-eye view beforehand really gives you a leg up to creating long-lasting, successful relationships with your clients. 

Teaching our own internal team about their own personalities and educating them on cycle syncing has also been a game-changer in our own business! It has been a crucial step in creating a well-rounded team that keeps everyone balanced, in check, and as efficient as possible. 

Tune in to hear real-life applications and takeaways that you can apply to your own business!

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We have made these mistakes and always ended up with regrets - a project went over schedule, over budget, or just ended poorly. Once we were introduced to the world of personality evaluations, it was like a lightbulb went off in our heads: we could pre-screen our potential clients (as well as our prospective hires!) to make sure it will be a good working relationship for everyone involved! 

Assessments:

Personality Plus:

We use this test we use most when hiring, as it evaluates a person’s core personality

• Sanguine: extroverted, talkers, optimists, appealing personality, naturally attract relationships, go with their gut, naturally curious, creative
• Melancholy: introverted, thinker, pessimist, deep & thoughtful, artistic, self-sacrificing, love charts & graphs, perfectionist, schedule-oriented 
• Choleric: extroverted, the doers, optimistic, question everything, unemotional, independent, confident, organized, delegator
• Phlegmatic: introvert, watcher, pessimist, peaceful, easy-going, collected, patient, consistent, quiet but witty, sympathetic

Predictable Success:

This evaluation is like a blueprint for leaders who are looking for sustainable growth.

• Visionary: big thinkers, charismatic, deeply loyal, passionate, hate routine, comfortable with ambiguity
• Synergist: comfortable in group environments, high emotional intelligence, read individuals & groups well, persuasive without being manipulative
• Operator: doers, task-oriented, easily bored by meetings, like to work alone, don’t like to be micro-managed
• Processor: focus on underlying systems/processes, rational, analytical, logical, objective, love routine, dislike risk

Positive Intelligence:

This test is all about how you sabotage yourself and how it translates into your work & personal life.

• Avoider: focus on the positive and pleasant in an extreme way; avoid difficult and unpleasant tasks and conflicts.
• Controller: anxiety-based need to take control of situations and people’s actions; high anxiety and impatience when that is not possible.
• Hyper-Achiever: dependent on constant performance & achievement; can have unsustainable workaholic tendencies.
• Hyper-Rational: Intense and exclusive focus on the rational processing of everything; can be perceived as uncaring or intellectually arrogant
• Hyper-Vigilant: Continuous intense anxiety about all the dangers and what could go wrong; vigilance that can never rest.
• Pleaser: try to gain affection & acceptance; can lose sight of one's own needs & become resentful
• Restless: constantly in search of greater excitement in the next activity; rarely at peace or content
• Stickler: perfectionism, a need for order & organization; can be irritable, tense, and highly critical
• Victim: emotional and temperamental as a way to gain attention and affection; an extreme focus on internal feelings, particularly painful ones.

Resources:

Personality Plus by Florence Littauer

Predictable Success by Les McKeown 

The Synergist by Les McKeown

Positive Intelligence by Shirzad Chamine

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I spent YEARS fighting to work against my cycle and my body’s natural rhythms and let me tell you…it’s rough! Our world was designed with a man’s 24-hour cycle in mind, but as women, we have a 28-day cycle that dictates our energy, focus, and strengths on any given day. The solution? Cycle syncing!

Cycle syncing is a way of tuning into and embracing the different phases of your cycle so that you can utilize your cycle to work FOR you rather than fighting against it. Sounds pretty dreamy, right?! It’s not as woo-y as it may sound and it’s not that challenging either; in fact, once you start embracing your feminine flow and energy you’ll realize that it actually makes life and work a lot easier! 

As a business owner, cycle syncing can totally transform how you support your business and your team. In today’s episode, I’ll teach you the basics of how to determine your feminine and masculine energy, take advantage of the peaks and valleys of your energy & focus, and batch your work to make the most out of your cycle.

Need a quick overview of the phases of your cycle & how they play into your business? Look no further!

Menstrual: a time to slow down & rest; this is when ideas flow!

Follicular: energy is building; the time to make plans & schedule, carry out new ideas

Ovulatory: your energy is at its peak; the time to be seen & be social

Luteal: energy is dropping; the time to wrap things up & finish projects

Listen in for more tips and tricks on how to best utilize each phase of your cycle and optimize your energy!

Resources referenced:

“In the Flow” by Alissa Vitti 

Loomly social media scheduler

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I’m Erica: agency owner, girl mom, and ultimate pep squad for female business owners.

I’m starting this podcast to teach you the actuals of how to start a marketing agency.

Learn how to start your own successful marketing agency and strategically outsource immediately - yes, that means you don’t have to do everything on your own, even as you’re just starting out!

This episode is all about me (yikes!), but I think it’s important for me to tell my story despite the discomfort I feel in recording a full episode about myself! I love learning about other people, hearing their stories, and discovering how they accomplished what they’ve done. So today I’m documenting my own journey into entrepreneurship; it’s one riddled with trauma and grief but also with so much joy and growth. 

If you’re interested in hearing how one agency owner got started, tune in!

Links mentioned:

1:1 Freelancer to Agency Owner Coaching

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Hosted on Acast. See acast.com/privacy for more information.