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If you do own your own online program or product, you can also earn income by building your network of affiliates who sell your product for you.

Whether you are on either side of the affiliate relationship, affiliate marketing is a fabulous strategy.

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In the book, you'll get the nitty gritty on:

•An almost unknown way to command a high-ticket sales meeting without barely speaking a word

•How to “sucker punch” the competition by simply answering the phone

•How to use the ancient secrets of thoroughbred horses to eliminate distractions

•Shocking confessions of an office Don Juan to convince co-workers to perform

•Why you cannot always believe the President of your company

•The pure magic of the number 69

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She has built quite a following simply by being true to herself and creating her own world of loyal subjects.

We chat about entrepreneurial strategies in today’s social media climate.

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As a business owner, you must set and control your own narrative and not pander to a certain audience because of you are afraid of the mainstream media backlash.

In today's podcast we discuss these vanilla beer companies error and we also touch on Nike when they didn't stand behind Tiger when he was going through his marital woes.

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You guessed it, Queen Cleopatra was the most powerful woman in Egypt.

And the last Pharaoh.

(That ao spelling combo throws me off every time. Makes me second guess it.)

A few little-known facts about this historical badass.

Cleopatra believed herself to be a living goddess.

With her type of power and rule, who could blame her?

Cleopatra formed her own drinking club.

Sounds like a cool Pharaoh to party with. Even back then community was important.

Queen Cleopatra knew how to make an entrance. She used clever stagecraft to reinforce her divine status.

She was also known to conceal a deadly poison in one of her hair combs.

Don’t mess with her.

Queen Cleopatra also stirred some sh!t up in Rome.

She was living there at the time of Caesar’s assassination. I’m not saying she had anything to do with the assassination. I couldn’t care less if she did actually.

Cleopatra eventually married Mark Antony. That relationship spawned a massive scandal for some reason.

Some dude named Octavian – Mark’s rival – used propaganda to portray Mark as a traitor under the rule of a scheming seductress. That seductress being Cleopatra.

Well, she was a divine goddess after all. Who could fault the guy?

Unafraid of warfare, Queen Cleopatra personally led several dozen Egyptian warships into battle with Antony’s fleet.

She’s equal parts warrior, equal parts partier.

Thousands of years later and we are still discussing this Queen.

Are you looking to stir some sh!t up online?

Build an empire.

Hundreds of thousands of loyal subjects gratefully paying month after month to follow your rulership.

Sign up for Pharaoh status at https://buildyourarmy.com/register and I’ll be your Antony to you, Cleopatra.

Build your army.

Keep building. Enjoy your life.

nelly!

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Ever run a business where you are making good money, but your expenses are twice as much as your revenue?

Kinda sucks doesn’t it?

What’s the point of running a business if all you are doing is spending and spending more than you are earning.

I’ve noticed this pattern quite often particularly in the network marketing industry.

Often times network marketers will buy inventory so that they rank advance or maintain their current ranking.

I’ll never forget – Eaton’s Centre. When they went bankrupt, I believe it was the CFO that said, we make $100MM per year, but we haven’t found a way to remain profitable doing it.

What good is that business?

Well, if your business isn’t sustainable unless you buy your own inventory your business just isn’t successful enough. Your clients are business partners should be self sufficient.

You aren’t running an actual business if you are getting paid from your own inventory purchases.

Sure you can convince yourself that you are going to use the inventory only, but do your own purchases should not be what sustains your business.

It’s like a cocaine dealer buying his own drugs. It just wouldn’t work.

If you are in the network marketing industry, the best way to grow your business is with a healthy mix of direct buyer customers and business partners who are duplicating your efforts.

Both creating their own customer base and business partners that will also recruit business partners and create direct customers.

This brings me to my next point. How do you find duplicatable business partners and direct customers?

Well, I don’t think there is a better way than building an email database of potential buyers and partners and email to that list.

Just like you would if you have a digital offer, a course, program, e-commerce site. Nobody wants to join your business unless they trust you, you’ve built that relationship with them, or they are entrepreneurial to begin with.

The old method is to email or text or call or ask anyone within 3 feet of you. Well, that is why your downline shrinks faster than you can grow it.

You are filling your downline with folks that don’t actually have long term vision and aren’t willing to put in the work to create their own vision.

Many would rather be told what to do, then to work on their own freedom. Take the latest world wide mess and the polls. People would rather be under someone else’s thumb than to think for themselves and step up and become a leader.

Yes being a leader can be a lonely place, but at the same time it’s where you can be your most creative, crash through any obstacles.

So how do we grow a downline that duplicates without losing momentum.

Enter a network marketing sales funnel. A simple one designed to capture emails. Trade a checklist or a resource guide or sample digital course or instructional video for that email information, then email them and sell them offers over and over again.

There is an underground network marketing group I was following and if you listen closely, they were actually making more money selling other offers, and generic training or affiliate sales, than they were in their network marketing company.

I remember one woman saying I made $16K making offers, and I made $3K in my network marketing business.

I’m thinking, what? Did everyone listening just miss that?

This woman is making more money in technically a side business (an offer) with network marketers as her niche than she is at her actual network marketing business.

What she’s doing is targeting network marketers as her clientele, but selling her other products and products. The beauty of this plan, is if her leads on her email list want to change network marketing companies, she will be top of mind and they will likely reach out to her to join her downline.

She’s growing a business and automatically – simultaneously – recruiting for her downline. While she’s making money. She’s getting paid for growing her downline.

For you to do the same, head over to outrank.buildyourarmy.com.

For an example of a lead magnet (trading content for an email address) geared directly to the network marketing business, head over to outrank.buildyourarmy.com for ways to grow your network marketing business without using the old methods, while outranking your upline.

For a general business building lead magnet, head over to 18.buildyourarmy.com for 18 ways to monetize your mind using sales funnels, without selling your soul.

Keep building. Enjoy your life.

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You've got to think these people, they have no scruples, they don't discriminate.

They will present their gift, their network marketing opportunity to change your world, anywhere they are. What I am talking about is “On Becoming a God in Central Florida, which is adark comedy about network marketing. So I'm going to touch on this first season of the series for a few episodes, call it a theme, because it's pretty funny.

But isn't it true, you know, the bait and switch scenarios where a friend might invite you to a home party, a house party, and doesn't tell you that it's just going to turn into this business recruiting scenario. And then all you want to do is get the heck out of the party. And then the next time that friend asks you to come over you wonder, hmm, is this going to be another party or not? Is this person inviting me to their place for fun or for business? And am I going to be trying to talk my way out of joining a network marketing opportunity.

Now think about that.

On the flip side, if you are in network marketing, and you're asking people to come over to your house, and the first thing they do is hesitate, because they think that you're going to give them a sales pitch, then you are tainting that friendship. You are affecting that friendship, and business should not affect that friendship.

And that's why you should only recruit those who are interested and not recruit those who just have a heartbeat and have skin and happen to know who you are. You should be targeted in your recruiting, and in your approach. And really, the only way to do that is to filter and sort them. And the way to do that automatically is with a network marketing sales funnel.

Because all you then have to do is send your potential prospects, in your recruiting efforts, send them to a specific link. They click on that link, they play the video, they give you their email, if they are interested. You then can contact them after the fact. All done automatically. They can sort and filter themselves without you having to repeatedly do the presentation. And that sales funnel can do the presentation for you. It could be your tool, it can be your asset. It can be duplicatable, because your downline can use that same presentation. And if you've nailed that presentation, to the point where it works repeatedly over and over again, then it will convert and you can just use that as your tool for yourself and your downline to constantly recruit over and over again.

A maximum amount of people in an optimized way because it works. And it's proven to convert and you don't have to worry about doing it over and over again. It does it automatically, all you have to worry about doing is inviting people to watch the video that's been pre recorded and that's automatically loaded in to your network marketing sales funnel. Now to discover 18 ways to monetize your mind using sales funnels without selling your soul, and this works for network marketing, head over to https://18.buildyourarmy.com. Thank you. Keep building. Enjoy your life.

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And push that agenda forward, create your own narrative, create your own economy. Things I need to work on, for sure, more content creation, grow my audience, grow my client base, some automation, possibly, definitely have to eat better.

Because if you're just constantly blurred and confused, you don't have direction, you're not going to make this year better than the last, it's going to be a lot of the same. A couple of tips. Minimize your news watching, because they're always talking about doom and gloom, no matter what. Case counts are up, murders are higher, blah, blah, blah. You cannot control any of that. What you can do is focus on what is within your control, in your wheelhouse.

On the personal side of things, I definitely need to exercise more, for sure. I need to work more consistently, on moving my own agenda forward. And the ways to do that is to actually schedule out and book appointments with yourself and honor those appointments. Particularly for those who do have full time jobs, you're probably focusing on someone else's business more than your own. And you really need to prioritize your own equally, if not better. I'm not saying to work on your business while you're working your full time job like during the same time, because that's just a douche move.

But you can work beforehand or after or on the weekends, probably beforehand is better, because then you get your stuff out of the way. And you can go about your day knowing that you have advanced your own business first. So more scheduling of your own appointments. And working those hours on more focused, less busy work, try to eliminate as much busy work as possible. Or use tools to automate it. See, the difference between someone who's a multimillionaire and a solopreneur is they have the ability to create a team because they invest in their staff and they have the funds and the resources to do that. As a solopreneur, it will take longer because you don't have the staff supporting you. Nothing that is very desirable is done on your own. But what you can do is you can put some automation in place, and use the automation as your outsourced employee. For example, a sales funnel, you can create a sales funnel once. And as potential clients visit your website, you can use the email software connectivity to collect their email. And then you can email them your offers, that is one and done, automated. And then it's in place, you never have to worry about it again. And all you have to focus on is creating content, getting more eyeballs to your sales funnel, and getting more people to sign up for your giveaway, your lead magnet, your cookie, your ethical bribe, whatever you want to call it.

But it's your exchange for their email address. So they would enter their email address into your site. And then you are automatically growing your audience that way. It's not passive because you still have to work on creating the content. But that part, you don't have to do manually anymore.

So choosing technology, not to replace any of your work, but to enhance and magnify and multiply any of your progress. Because we're solopreneurs and we don't have a team of people that we can rely on as our outsourced team, or our in-house team, you can rely on automation to open up more of your time and availability to work on the things that do generate revenue.

Automation is an enhancer, and a multiplier of things you're already doing. https://buildyourarmy.com for a free trial on the software to create a funnel and set up your automation. And pricing is very affordable. There's three tiers – the Scribe, the Noble. And the Pharaoh membership level, which basically gets you one on one coaching with me weekly if you go with the Pharoah level.

Now, I just want to talk about the ups and downs of being an entrepreneur quickly because 2022 can be your best year, but you are going to face obstacles just like you would in every other year. Just because you're being positive and you're consistent and you're focused, does not mean you're not going to face obstacles. For example, for whatever reason, a couple of my websites have been attacked. And I am in the middle of compressing my websites as far as getting rid of ones I'm not really using because it's just a weak link. And it's less websites for someone to attack. I've had my emails go down. Because of an attack I had websites go down because of an attack. So what I've done is moved my primary websites to secure hosting. Not the funnel software, the software was always on secure hosting, but I'm talking about my blogs and things like that. So I've moving that over to some secure hosting so that I have 24/7 people watching, basically and alerting me if anything's going down.

But those are things that you have to attend to that don't generate revenue for you, but they are mandatory. So if your technology is becoming a hassle for you, you definitely do have to take care of that and clean out all the cobwebs there. Even though that activity doesn't generate revenue, it is a must for you to attend to. An important activity. So you will face obstacles that unknowingly come your way that you have to attend to. But you remain focused and keep your eye on the prize and you keep moving ahead. And that is how you make your 2022 successful. Do not let the obstacles take you down. Bulldoze through them. Keep building. Enjoy your life. Cheers to 2022!

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