Built on Strategy: Object 9

Ep. 31: Enhancing Customer Experience in Financial Technology

Wed, 12 May 2021 21:22:39 GMT

Do you know how to grow relationships with customers in an increasingly digital world? On this episode of Built On Strategy, we are joined by Ben Maxim, Assistant Vice President of Digital Strategy and Innovation at Michigan State University (MSU) Federal Credit Union. We discuss the evolving world of customer expectations when dealing with digital service and planning in relation to their finances. Ben was instrumental in creating The Lab, which is the MSU Credit Union’s center for innovation that brings agility, collaboration, drive, and innovation together to turn ideas into advanced financial technologies. America is experiencing a technological renaissance in artificial intelligence and augmented reality, providing new opportunities for institutions to personalize strategies and expand financial planning services for customers. These breakthroughs along with the implementation of nationwide 5G networks have created a market that depends on increasing digital engagement, and Ben is one of the experts invested in the practical application of these technologies in his industry.

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Ep. 30: How to Determine an Accurate Business Valuation

Mon, 10 May 2021 19:59:11 GMT

How can businesses quantify the risk of a transaction? On this episode of Built On Strategy, we are joined by Mike Blake, a financial strategy and risk management leader with Brady Ware & Company. We discuss key performance drivers for businesses, how to prioritize goals, and the value of brand loyalty. It can be difficult for companies to evaluate the value of their own assets, especially when they lack data models and analytics. In today’s economy, resilience is a vital characteristic of successful ventures, and Mike is an expert at managing risk and protecting his clients from taking losses on material transactions. Listen to find out more about business strategies for owners who want to take risks and consumer behaviors.

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Ep. 29: An Effective Healthcare System Approach to Drug Diversion Detection

Wed, 05 May 2021 14:01:40 GMT

What can data inform us about the inventory and theft within the healthcare industry? On this episode of Built On Strategy, we are joined by Tom Knight, founder and CEO of Invistics as well as the founder and chairman of HealthcareDiversion.org. We discuss how Tom created a system of inventory accountability in the healthcare industry and the resulting demand for a focus on stolen controlled substances from every facet of the supply chain. Cloud-based software makes it easy to track missing equipment and medications, helping healthcare systems to maintain inventory and analytics across complex infrastructures and global supply chains. A progressive approach to reprimanding staff is at the heart of Tom’s non-profit HealthCareDiversion.org, which seeks to provide a platform for individuals to report instances of drug diversion, eliminate the tendency for hospitals to quietly fire infringing personnel, and educate healthcare organizations and other stakeholders on best practices to prevent future diversion.

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Ep. 28: Building a Company at the Intersection of Professional and Personal Interests

Mon, 03 May 2021 15:04:53 GMT

How can you create and maintain a consistent brand voice and personality for your business?On this episode of Built On Strategy, we are joined by Mike Cosentino, founder and owner of Big Peach Running Company. With seven locations in the Atlanta area, Mike and his team offer equipment and professional opinions to three kinds of people: people who like to run, people who would like to run, and people who would like to like to run. A variety of factors brought on by the COVID-19 pandemic has resulted in an all-time peak of interest in self-care and exercise. With this trend in people working from home, it is Big Peach’s mission to supply shoes that people want to put on more than they want to take off. We discuss the value of an experienced employee base, stereotypes of fitness in the south, and building a business that connects with the community it serves. The future of retail always includes a technological component, and with the potential for 3D printed, custom shoe designs, as well as the need for competitive shipping guarantees, Mike and his team are prepared to provide runners in Atlanta with the products they want.

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Workforce Ep. 5: Strategies for Managing Workforce Reductions

Fri, 30 Apr 2021 19:19:10 GMT

How can businesses strategize toward harm reduction when downsizing?On this special workforce engagement focused episode of Built on Strategy, I am joined by Patrick Lynch, Vice President of Global Operations at Careerminds. Reducing the size of your workforce is never an easy task, as markets change and resources are reassigned it is an inevitable cycle that employers and employees dread. Luckily, there are professionals like Patrick and his team who provide compassionate outplacement solutions for businesses in the process of downsizing. A sudden change in someone’s career path can be incredibly stressful and frustrating but implementing the services of Careerminds provides opportunity programs, educational resources, and a path forward for employees who are let go. Nowadays, every business has a technological component. This means that the ability to be a lifelong learner and adapting to meet the standards and requirements of the modern workforce has never been more important or accessible.

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Workforce Ep. 4: Strategies for Hiring and Managing Your Virtual Workforce

Thu, 29 Apr 2021 19:45:33 GMT

How can employers effectively navigate the gig economy in a post COVID-19 world?On this special workforce engagement focused episode of Built on Strategy, I'm joined by Amy Appleton, Director of Marketing at BELAY. We discuss the nuances, etiquette, and benefits of the explosive remote freelancer market, as well as how to set expectations and the dynamics of a successful relationship between employers and virtual assistants. The gig economy has been on a steady rise for several years, and the recent surge in remote workforce has stimulated the supply of specialized part-time workers. Finding the right freelancer for any business can be a difficult task, however BELAY are experts at matching personality profiles to fit within different cultures and facilitate working relationships that oftentimes lead to adding responsibilities and a shared vision of ownership for temporary workers. There are certain abstract qualities that create an instant connection for those seeking virtual assistance, and as Amy says, “If it’s not a hell yes, it’s a no.”

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Workforce Ep. 3: Using VR-Based, High-Venture Experiences to Build Cohesive Teams

Wed, 28 Apr 2021 10:29:55 GMT

How can companies perform team-building exercises in a remote work environment?On this special workforce engagement focused episode of Built on Strategy, I'm joined by Marshall Mosher, Founder and CEO of Vestigo, who trains leaders through performance-enhancing virtual reality-based ventures. We discuss the emerging technology that is enabling companies to provide VR experiences for their employees that recreate the world’s most elusive and extreme adventure environments in order to train lessons in mindset, adaptability, and the psychology of risk-taking. The trend for many businesses shifting to a remote workforce is here to stay, and Vestigo is providing a unique opportunity for team building exercises that are engaging, fun, and inspire creativity. We discuss the present limitations and future potential of the technology required for virtual reality, as well as the logistics for supplying a staff with the equipment to participate. These experiences are crafted to thrill their audience and expose them to new and unfamiliar situations. As Marshall says, “No company ever creates something new without getting out of the comfort zone.”

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Workforce Ep. 2: Understanding How Data Can Help Business Leaders Better Align Teams

Tue, 27 Apr 2021 19:48:04 GMT

How can data inform an approach to life and success?On this special workforce engagement focused episode of Built on Strategy, I'm joined by Dr. Alan Kemper, Founder of LEAD Workforce Consulting. We discuss the importance and strategies revolving around using data to install the best possible positions in any company. In addition to these vital metrics, Allen emphasizes the importance of self-care and what he refers to as being a four-dimensional person. Attracting ideal candidates to your team requires building a culture for your workplace and creating an authentic community filled with individuals who are just as passionate about shared ownership of the idea, product, or service. Great entrepreneurs always bring something unique to the place where they work, and Allen is an expert at quantifying that human capital.

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Workforce Ep. 1: Using the Predictive Index Tool to Guide Organizational Strategy

Mon, 26 Apr 2021 19:10:50 GMT

How can understanding behavioral sciences impact workplace productivity?On this special workforce engagement focused episode of Built on Strategy, I'm joined by Hunter Hall, President of Kelly Consulting. We discuss how companies everywhere are utilizing the Predictive Index Tool to understand employee’s strengths and weaknesses, curate a productive work environment, and empower individuals by creating initiatives that match their profile. For decades, businesses have tried to assess their worker’s behavioral qualities with a variety of psychological tests that are available for these purposes. However, without a professional consultant, companies will find it very difficult to analyze and implement the results of these specialized tools. Due to the COVID-19 pandemic, there has been a massive shift in the way businesses and workers are thinking about their work environments, and the way American offices function will never be the same again.

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Ep 27: Fostering an Entrepreneurial Ecosystem to Build Successful Ventures

Wed, 21 Apr 2021 20:12:09 GMT

What does it take to build up from the ideation stage in today’s market?On this episode of Built On Strategy, we are joined by Jay Jayamohan, Executive Director at the Center for Innovation & Entrepreneurship at the Harrisburg University of Science and Technology. At the Harrisburg University of Science and Technology, Jay empowers innovators to build successful ventures. On today’s episode, we discuss the path of developing a marketable product, converting university research into intellectual property, and the fundamental values that every startup needs to consider before the funding process. Jay describes the ecosystem necessary for success in three parts: inspiration, capital and experience. A great idea needs to be a creative solution for a problem within a community, and Jay is an expert at guiding young entrepreneurs to realize their dreams.

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Ep. 26: Learn How the Healthcare System is Evolving and Innovating

Mon, 19 Apr 2021 15:42:07 GMT

How can global advancements in technology influence the American healthcare system? On this episode of Built On Strategy, we are joined by Prateek Bhatia, Vice President of Payer Strategy with McKesson, one of the global leaders in healthcare supply chain management solutions, retail pharmacy, healthcare technology, community oncology, and special care. We discuss the rapidly evolving world of telehealth and how internet access, 5G speed networking potential, and outsourcing of medical experts for personal care will shape the future of the healthcare industry. The American healthcare system is complicated, and while the average citizen is not equipped to evaluate the true cost of the care they receive, there are massive networks of professionals looking at the possibility of remote health services. Cumulatively, over the course of our lives, health insurance is one of the primary expenses for Americans, warranting creative solutions for patients to receive information, rehabilitation, and care. Prateek and other professional strategists are innovating ways for the system to better serve society through efficiency and technology.

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Ep. 25: Using Language and Translation Properly is Core to Global Marketing Success

Wed, 14 Apr 2021 16:12:12 GMT

What role does translation have in reaching a global audience?On this episode of Built On Strategy, we are joined by Wendy Pease, CEO of Rapport International. We discuss the importance of language translation on a human level and the opportunities afforded to companies investing in globalizing their services and products. Linguistics is a field that is far from being mastered by artificial intelligence. A true understanding of language, culture, context and regional awareness separates programs like Google Translate from human translators, who offer effective strategies to communicate in markets all over the world. Simply speaking a language is not sufficient when making a connection, and a professional marketing strategy that employs idiomatic language is imperative when reaching a global audience.

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Ep. 24: How the Healthcare System is Taking a More Consumer-Focused Approach to Delivery

Mon, 12 Apr 2021 17:15:49 GMT

How can technology and digital systems ensure the best possible patient outcomes?On this episode of Built On Strategy, we are joined by Will Conaway, Vice President of Provider Delivery at the HCI Group, a global leader in healthcare digital transformation. We discuss the shift in focus for healthcare systems to market to consumers instead of doctors and hospitals and the benefits for patients as an outcome of this change. The COVID-19 pandemic has resulted in a heavy demand for medical equipment, digital healthcare services, and most importantly hospital staff (who have been under continuous strenuous pressure) to maintain the wellbeing of their patients. With the recent advances in medicine and technology, Will explains the ethical implications of coding genetic sequences and the possibilities for this field of science in our future.

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Ep. 23: Building a Beauty-Based eCommerce Business From the Ground Up

Wed, 07 Apr 2021 14:49:06 GMT

How does a product evolve from an idea to the shelf?On this episode of Built On Strategy, we are joined by Sherrel Sampson, Founder and CEO of Canviiy Beauty Products. We discuss the process of transforming an idea into a full product line and the journey, challenges and triumphs of bringing consumer packaged goods to market. Sherrel’s approach of considering herself as a customer informs all of the strategy in developing her organic line of beauty products formulated from natural ingredients. In the current cosmetic market, it is essential to understand the nuances of working with organic chemists for formula research, development and ownership (which Sherrel likens to intellectual property in her industry). Canviiy products are sold at several major retailers, and Sherrel breaks down the methods in which her scalp treatments broke into the market and possible directions for growth in the future.

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Ep. 22: Financing Housing Solutions to Help Communities Address Homelessness

Mon, 05 Apr 2021 16:38:25 GMT

How can we fight the homelessness epidemic with a marketing mindset?On this episode of Built On Strategy, we are joined by Ryan Moser, VP of Strategy at the Corporation for Supportive Housing (CSH). We discuss the policies and structures that perpetuate a housing market that systemically produces a cycle of low status criminality and inevitably homelessness. There has been a pivotal evolution regarding how professionals approach issues surrounding those in need, shifting the blame from an individualistic view to a comprehensive understanding of systems that yield America’s staggering number of incarcerated and homeless citizens. When cities have exhausted their public institutions’ methods of fighting these problems, they reach out to CSH for help with developing a strategic plan to combat this epidemic. Fighting homelessness is not only an ethical responsibility for cities but businesses and government departments benefit greatly from third party consulting regarding these serious issues. Ryan contends that one of the best ways to find solutions is to use marketing methodology and simply talk to the affected people.

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Ep. 21: Strategies to Educate and Empower the Next Generation of Business Leaders

Thu, 01 Apr 2021 15:05:19 GMT

What kind of generational trends influence marketing strategy and workplace culture?On this episode of Built On Strategy, we are joined by Dr. Rick Mann, Managing Director at ClarionStrategy as well as the Professor of Leadership and Strategy at Trevecca Nazarene University in Nashville, where he directs their MBA and DBA programs. We discuss how his business experience guides his abilities as an educator, and how these two careers are constantly informing one another. Marketing to younger generations has evolved to include a formerly optional appeal to ethics and storytelling. This trend also applies to new business professionals who are interested in companies who offer a fulfilling sense of purpose and make a positive impact on the world around them. Research has shown most American’s are wired tactically, not strategically, and Rick details the complexities and implications of these studies and what to consider when bringing value to your stakeholders.

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Ep. 20: What It Takes to Build a Practical, Achievable Sales Plan (and Team)

Tue, 30 Mar 2021 14:58:49 GMT

On this episode of Built on Strategy, I'm joined by Nigel Green, who was recently named Top Consultant of 2021 by Selling Power Magazine. We discuss the nuances of building a sales team, the consequences of not accounting for adversity when strategizing, and the potential for companies to allocate people and resources into new pockets of their market for potential growth. Nigel details his thorough interview process that he executes when building a sales team, and the red flags and positive signals that indicate success in the world of sales. According to a recent Forbes study, 57% of sales teams miss their quota, and Nigel is a proven leader who overcomes underperformance and creates sales growth at consulting companies.

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Ep. 19: Innovation and Emerging Technology Collide in the World of Call Centers

Fri, 26 Mar 2021 14:51:30 GMT

How do advancements in technology affect customer support?On this episode of Built on Strategy, I'm joined by Abhi Jain, head of the Digital & Cloud Business Unit at Servion Global Solution, who are leaders in designing and managing contact and customer service centers. We discuss the long-lasting changes that have impacted all industries due to the COVID-19 pandemic, especially for companies who’ve shifted their experience-based customer support strategies to in-home ones. Abhi has extensive knowledge and experience working in customer service and understands how technology is defining the future of consumer experiences. As traditional in-person customer support is becoming less essential, data collection and automation are serving a new role in helping people navigate products and markets in which they’ve invested.

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Ep. 18: Exploring the Growing Cannabis Industry

Mon, 22 Mar 2021 08:45:01 GMT

What kind of challenges and obstacles face business owners in the cannabis industry?On this episode of Built on Strategy, I'm joined by Michael Bostarr, Director of Strategy and Implementation at SPARC. We discuss the rapidly evolving cannabis industry and the policies, stigma and demand for cannabis that create a very unique and controversial product marketplace. Due to decades of The War on Drugs creating an illegal market parallel and the explosive growth of a new era of legal cannabis, Michael explains the nuances of the marketing strategy employed by SPARC. He talks with me about balancing catering to experienced cannabis users and the “CanniCurious.” Against unending forms of resistance, the positive medical benefits of cannabis and the common-sense regulatory procedures that come with legalization are providing a window of opportunity to bring this once-vilified product to market.

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Franchise Ep. 5: Great Business Coaches Have Authentic Passion

Fri, 19 Mar 2021 15:02:55 GMT

What kind of benefits does business coaching bring to a franchise model?On this episode of Built on Strategy, I'm joined by Don Schin, who is the first franchise owner of Action Coach, a business coaching and mentoring agency, in the American Market. We discuss the early stigma of bringing on business coaches in the American marketplace, the challenge of educating businesses on the value of mentoring, and the value of being early to new trends in economic spaces. Action Coach has a strong culture of a community founded in cooperation, and Don details the importance that this type of synergy has on the coaching industry. The best people are seeking coaches, and Don’s insights into the trends for businesses to seek this type of mentoring shed light on the opportunities that third-party coaching can provide for growth in any sector.

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Franchise Ep. 4: Music and Culture Are Powerful Gifts to Bestow

Thu, 18 Mar 2021 05:58:38 GMT

How has education and remote learning been influenced by COVID-19?On this episode of Built on Strategy, I'm joined by Oksana Kolesnikova, Creator and Founder of Oksana Franchise International and the Oksana Enrichment Program. We discuss the journey Oksana has undertaken, immigrating to America in her youth, following her passion for music, and eventually creating a massive network of professional educators. As the onset of the 2020 pandemic changed nearly every industry, learning online (and adapting quickly) became essential. Oksana describes this unique cultural shift and tutoring opportunities during these unprecedented times.TUiHVdMYd0ydI0hXbaqe

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Franchise Ep. 3: Why is now a good time to invest in a franchise?

Wed, 17 Mar 2021 16:10:38 GMT

On this episode of Built on Strategy, I'm joined by Red Boswell, International Franchise Professionals Group (IFPG) President. We discuss great franchise characteristics, determining the high-level qualities to look for in a concept, and the foundation for creating a successful ecosystem with the right people. Red discusses how he came to lead his organization, trends driving and influencing his industry, and challenges IFPG and the franchising industry face in a COVID-19 world.

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Ep. 17: Building an Innovation and Support System for Entrepreneurs

Tue, 16 Mar 2021 20:13:30 GMT

On this episode of Built on Strategy, I'm joined by Ken Evans, Managing Director of the Tampa Bay Innovation Center’s Tech Accelerator Program. We discuss the myth of big numbers and talk about practical ways to gain customer bases within different market sectors. Ken focuses on the early stage founder and helping them get to a scalable model, and believes solving a real problem for your first customer is the most important element for acceleration in a market place. Identifying customer’s behavioral patterns and assessing their interests and needs is key to building a brand.

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Franchise Ep. 2: Successful Franchise Brands are Built Around Culture

Tue, 16 Mar 2021 13:26:12 GMT

On this episode of Built on Strategy’s special franchise series, I'm joined by Larry Kruger, a former executive at Wendy’s and Chief Operating Officer of Wingstop. Larry’s long and highly successful career in franchising with these two iconic chains provides him with a wealth of knowledge in the field of franchising. We discuss what makes a franchise attractive, installing effective operators worldwide, and recognizing potential franchisers within the restaurant industry as people who are passionate about service. Larry brings a top-down and detailed first-hand experience of what franchising has to offer from his experience with these goliaths in the industry, as well as his triumphs and challenges of expanding a car detailing service from the ground up. He has recently started his own company KR Ventures, and is a top adviser to Floresta Partners.

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Franchise Ep. 1: Building Successful Brands Through Service

Mon, 15 Mar 2021 12:37:22 GMT

On this special episode of Built on Strategy focused on franchising, I'm joined by Greg Graber. He is the CEO and founder of Heritage Restaurant Brands, a company that offers franchising opportunities for their brands: Huckleberry's Breakfast & Lunch, Perko's Grill, and Cool Hand Luke's Steakhouse. We discuss the important distinction between service and hospitality, the value of ambience and branding within the restaurant industry, and the Heritage franchise model of being a family company that honors the past and builds a legacy for the future. Greg describes his strategy on crafting the experience as it pertains to breakfast franchises in particular, with specific insights on what makes Huckleberry’s breakfast and brunch a special place for families to enjoy. COVID-19 has created challenges for Heritage, but Greg insists on holding true to the branding and practices that have brought him success.

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Ep. 16: Developing Effective Pricing Strategies

Tue, 09 Mar 2021 15:14:36 GMT

How do you develop an effective pricing strategy?On this episode of Built on Strategy, I'm joined by Jason Covtiz, VP of Pricing, Analytics, and Strategy at Safelite AutoGlass. We talk about your competitors paying attention to pricing even if your customers aren't, the evolution of pricing strategies across different buying channels, and learning from your customers.

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Ep. 15: How Data Science Informs Business Strategy

Tue, 02 Mar 2021 14:43:35 GMT

How much influence does data have on our lives?On this episode of Built on Strategy, I'm joined by Lexy Kassan, Senior Strategic Solutions Architect at Databricks and creator of the DataTalk podcast. We discuss the relevance, regulation, and ethics of data collection. Lexy describes the genesis of the data collection industry, how business implements statistics, and how policy makers are always a few steps behind the technology sector in terms of ethical and responsible data collection. Social media and Wi-Fi connected cell phones have created a structure of numbers and figures linked to each of us, and Lexy is an expert at understanding and explaining the collection and implementation of these structures.Guest BioLexy Kassan has 15 years of experience in statistics and data analytics. Currently, she is the Senior Strategic Solutions Architect at Databricks, where she leads her team in strategy in terms of data and analytics. Attaining her Master of Arts in International Economics and Finance, she went on to work in a variety of fields related to data and is an expert in the ethical implementation of it.

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Ep. 14: Seven Strategies for Creating Authentic Community

Tue, 23 Feb 2021 14:32:43 GMT

What kind of strategies can we implement to grow and support our communities?On this episode of Built on Strategy, I'm joined by Dr. Beth-Sarah Wright, author of D.I.G.N.I.T.Y., which describes seven tenants that assist institutions to clarify and align core purpose, brand identity and leadership to create an authentic community. We discuss the fundamental importance of understanding our history without a filter, in order to implement policy that creates cultural awareness in our institutions, as well as procure an environment that seeks to embolden and enable stability, opportunity and accessibility across America.Guest Bio Beth-Sarah Wright, Ph.D serves as Director of Enrollment Management at the largest U.S. Episcopal Parish Day school, Holy Innocents’ Episcopal School in Atlanta, Georgia. She is an author, speaker, former NYU and Spelman College professor, and advocate for authenticity in our communities by aligning aspirational identities with our lived realities. Originally from Jamaica, Wright has lived and studied worldwide, from Edinburgh, Scotland to San Juan, Puerto Rico.Connect with Dr. Beth-Sarah Wright on LinkedIn.

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Ep. 13: The Battle Against Urban Air Pollution

Tue, 16 Feb 2021 14:19:29 GMT

What should you know about the direct health impact of air pollution?On this episode of Built on Strategy, I’m joined by Urecsys (Urban Ecology Systems) Vice President of Strategy Jonathan Houri to discuss the battle against urban air pollution. We look at the impact of air pollution on overall healthcare, the correlation between air pollution and cognitive abilities, and pioneering environmental health technology to protect people and the environment.Guest BioJonathan Houri is an entrepreneur, investor and businessman, dealing in a variety of fields. His specialization in a wide range of projects, capabilities, and present partnerships, accompanied by strategic thinking and long-term perspectives are what led him to his successful position at Urecsys today. Urecsys is an environmental health technology pioneer that has developed a smart, all round solution for (a) improving air quality indoors and reducing indoor air pollution in an unprecedented manner, (b) effective and unique protection against the penetration of urban air pollution into buildings, (c) efficient air quality management, including energy conservation in the building and full compliance with the most rigorous international standards.

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Ep. 12: The Strategic Business of News

Tue, 09 Feb 2021 14:43:24 GMT

Thank you for joining me for a special episode of Built on Strategy! On today's episode, I'm joined by Dr. Keith Herndon, who is a Professor of Practice in Journalism at the University of Georgia, Morris Chair in News Strategy and Management, and Director of the Cox Institute for Journalism, Innovation, Management and Leadership. We look at the three main challenges facing media leaders today, the strategic perspective from someone on the front line of journalism, media literacy, and teaching people how to identify false information. Guest BioKeith Herndon, Ph.D. holds a Doctor of Philosophy in Media and Information from the Curtin University of Technology, Master of Liberal Studies from the University of Oklahoma, and Bachelor of Arts in Journalism from the University of Georgia. He is an accomplished media industry leader with exceptional academic achievements. He has an expertise in journalism, news and media management, media technology, and consulting and applied research. Dr. Herndon's teaching and academic specialties are in management (including leadership development and financial skills), media ethics, media technology, innovation and entrepreneurship with an emphasis on mobile media for newsgathering and storytelling.

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Ep. 11: The Future of Cloud-Based Point of Sale Systems

Tue, 02 Feb 2021 14:25:45 GMT

By now, we’re all used to the necessity of contact-less delivery orders and socially distant checkout lines because of COVID-19. On this episode of Built on Strategy, I’m joined by Revel Systems Chief Strategy & Marketing Officer Chris Lybeer to dig deeper into how our point of sales systems have also adapted to consumer needs during the pandemic. Chris and I talk about the demand for open solutions that can quickly adapt to new technologies and delivery systems. We look at the future of cloud-based point of sales systems, adopting modern technologies, and change driven by the desire for convenience. Guest Bio: Chris Lybeer is the Chief Strategy & Marketing Officer at Revel Systems. He is a dynamic leader with a track record for identifying strategic opportunities and launching them into growth businesses. Chris’ experiences encompass a deep knowledge of retail & financial software, with a focus on mobile, consumer facing, and transaction-based technology. His specialty is the ability to marry innovation with business needs to drive financial success. Revel Systems powers the ambitions of restaurants and retailers with a robust cloud-based point of sale (POS) and business management system. Designed to maximize security, stability, ease of use, and service delivery, Revel’s ecosystem replaces bulky, expensive legacy solutions with a quick, intuitive iOS-based POS platform that combines cloud-based technology and the mobility of the iPad. Founded in 2010 with major offices in Atlanta, Lithuania and San Francisco, Revel is a leading member of the Apple Enterprise Mobility Program.

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Ep. 10: Who and What is (CS)²AI?

Tue, 26 Jan 2021 14:23:24 GMT

And why do you need to know about them? On this episode of Built on Strategy, I’m joined by Control System Cyber Security Association International or (CS)²AI Founder & Chairman Derek Harp. We look at who (CS)²AI is, what they do, why you should join, and why we should all be more aware of our personal, professional and global cyber security safety.Guest BioDerek Harp is the Founder & Chairman of Control System Cyber Security Association International. A cyber security serial entrepreneur, speaker, board member, author, and podcast host, Derek has frequently focused on cyber security within his career. Going back to his time as a U.S. Navy Officer where he was introduced to communications security, management and intelligence; to co-inventing Intellishield™, a pioneer IT security product which was later acquired by Cisco Systems; co-founding NexDefense, a software company focused on the specific security needs of industrial control systems (ICS) asset owners. Control System Cyber Security Association International, (CS)²AI, pronounced “See-say”, is the premier global not for profit workforce development organization supporting professionals of all levels charged with securing control systems. With over 19,000 members worldwide, (CS)²AI provides the platform for members to help members, foster meaningful peer-to-peer exchange, continue professional education and directly support cyber security professional development in every way.

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Ep 9: Technology, Innovation, and Future-Proofing Your Business

Tue, 19 Jan 2021 14:08:04 GMT

Are you future-proofing your business? On this episode of Built on Strategy, I’m joined by Trenton Systems Director of Marketing & Business Development Yazz Krdzalic to discuss strategies for future-proofing systems, programs, and processes. We look at the tactical edge network, go-to-market strategy, and the strategic implications of evolving technology not just on the battlefield but in Corporate America. Guest BioYazz Krdzalic is a Marketing Executive by trade, and a Chief Growth Officer at heart. Director of Marketing & Business Development at Trenton Systems, Yazz believes in investing in people first, arming your team with the right toolset, training and coaching tirelessly, and sharing the vision of your winning strategy while keeping an open door to input. Trenton Systems designs, manufactures, and integrates customer-driven computing solutions for mission critical applications in diverse industries such as government & defense, communications, medical, energy, video walls, high density embedded computing, GPU computing, video processing, and test & measurement - all within their ISO 9001:2015 registered facilities located in the U.S.

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Ep. 8: Staying Relevant Within Your Industry

Tue, 12 Jan 2021 14:23:43 GMT

How do you adapt and evolve your business to stay relevant within your industry?On this episode of Built on Strategy, I'm joined by The Fitts Company Chief Marketing Officer DeeDee Simmons to talk about automated pharmaceutical machines, setting your company up for growth and flexibility, working with family, and transforming interior spaces around the concept of engagement due to COVID-19. Guest BioThe Fitts Company Chief Marketing Officer DeeDee Simmons is responsible for leading the marketing and sales team, driving growth through messaging around FITTS' innovative manufacturing capabilities of the Manustruction™ division.Simmons has held many roles since she began working with FITTS in 2000. Prior titles included graphic designer, installation manager, product manager, and, most recently, project manager where she successfully ran large scale signage conversion projects as well as high-profile branch transformation projects. Simmons gained tremendous knowledge in each of these roles, providing a global understanding of the aspects required for maintaining brand integrity. Simmons enjoys sharing how FITTS empowers customers to disrupt their industry in ways previously thought impossible. Connect with DeeDee on LinkedIn.

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Ep. 7: Cybersecurity Strategy in the Era of COVID-19

Tue, 05 Jan 2021 14:23:00 GMT

What do you need to know about cybersecurity? On this episode of Built on Strategy, I'm joined by Idenhaus Consulting, LLC Founder Hanno Ekdahl to discuss cybersecurity strategy in the era of COVID-19. We look at what questions leaders should be asking themselves about cybersecurity threats and opportunities, quantum computing, investing in cybersecurity training, and migrating your business to a digital strategy.

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Ep. 6: Navigating Technologically Enhanced Curricula

Tue, 15 Dec 2020 16:01:21 GMT

Today's students will become tomorrow's heroes. On this episode of Built on Strategy, I'm joined by Georgia Department of Education Deputy Superintendent Caitlin McMunn Dooley to discuss COVID-19's impact on children in and outside the classroom. We look at the challenges of navigating technologically enhanced curricula, the process of evolving compliance systems into cultural change strategies, and how we can all better prepare our children for change. Subscribe on: Apple Podcasts Spotify StitcherGuest BioCaitlin McMunn Dooley, Ph.D. has nearly 30 years of education experience. Dooley earned her doctorate degree from the University of Texas at Austin and her undergraduate and master's degree from the University of Virginia. In 2015, she accepted an appointment with the Georgia Department of Education and leads a team focused on curricula, instruction, research, innovative programs, and teacher and leader support and development.Under Dooley's leadership, the Georgia Department of Education has been awarded competitive support totaling $280M+ funded by the National Science Foundation, U.S. Department of Education, National Institutes of Health, U.S. Department of Health and Human Services, and university and foundation partners. A former Fulbright Scholar, Dooley's 50+ publications have been released in national and international refereed journals and chapters. She is a Board Chair for the U.S. Institutes of Education's Regional Education Lab - Southeast and past co-editor for the National Council of Teachers of English premier journal, Language Arts (2011-2016).Connect with Caitlin on LinkedIn: https://www.linkedin.com/in/caitlin-mcmunn-dooley/.

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Ep. 5: Using AI to Improve and Adapt Existing Systems

Tue, 08 Dec 2020 14:18:39 GMT

Craig Ganssle, Founder and CEO of Farmwave, joins Built on Strategy to talk about how farmers and researchers are integrating technology and agriculture, AI applications for other industries, and staying focused on the bigger picture. With over 20 years of experience in technology innovation and consulting, today Craig is developing core algorithms and methodologies in machine learning and artificial intelligence for the advancement of precision agriculture.Connect with Craig at https://www.linkedin.com/in/craiganssle/.Subscribe to Built on Strategy on Apple Podcasts, Spotify, Stitcher, and all popular podcast platforms.

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Ep. 4: How People Can Be More Innovative Through the Advancement of Technology

Tue, 01 Dec 2020 14:11:01 GMT

Allyson Burroughs is the Head of Global Marketing at JIFFY.ai. Allyson joins Built on Strategy to talk about the power of intelligent automation, removing the barriers between people and machines working together instead of in silos, and strategies for providing people with the ability to innovate faster. Allyson is a senior marketing, communications, and digital media leader with a diverse background in brand management, strategic marketing, content marketing, business development, internal and external corporate communications, and reputation management. Connect with Allyson at https://www.linkedin.com/in/allysonwburroughs/.Subscribe to Built on Strategy on Apple Podcasts, Spotify, Stitcher, and all popular podcast platforms.

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Ep. 3: How One Business Leader Evolves In-Person Events Amid COVID-19

Tue, 24 Nov 2020 14:10:49 GMT

Marshall Chiles is a stand-up comedian, actor, author, dude man, and founder of the Laughing Skull Lounge. Marshall joins Built on Strategy to talk about adapting in-person events to meet safety needs during COVID-19, building the type of life you want, and his quest to evolve his business. With over 20 years of experience in the stand-up comedy world, Marhsall loves entrepreneurship and making people laugh. He has been on the board of Entrepreneurs’ Organization since 2016, founded multiple comedy clubs, and authored books, such as Your Presentation is a Joke: Using Humor to Maximize Impact and My Colonoscopy & Me: A Love Story. Connect with Marshall at https://www.linkedin.com/in/marshallchiles/.Subscribe to Built on Strategy on Apple Podcasts, Spotify, Stitcher, and all popular podcast platforms.

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Ep. 2: Evolving Marketing & Communications Strategies During the Pandemic with Richard Barnett

Tue, 17 Nov 2020 14:02:37 GMT

Richard Barnett is the Chief Marketing Officer at Supplyframe. Richard joins Built on Strategy to talk about the need to evolve marketing and communications strategies during the pandemic, moving away from in-field sales teams, and the power of balancing empathetic leadership with productivity. With global management experience in North America, Japan, Asia Pacific, Europe, and Brazil, Richard is an entrepreneur and marketing executive with a passion for delivering software solutions to solve real world business challenges for companies in the manufacturing, distribution, and retail industries. Connect with Richard at https://www.linkedin.com/in/richardbarnett.Subscribe to Built on Strategy on Apple Podcasts, Spotify, Stitcher, and all popular podcast platforms.Talk Strategy with Branden Lisi. Schedule time at https://calendly.com/branden-lisi.

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Ep. 1: Building Marketing Strategies with Iain Williamson

Fri, 06 Nov 2020 00:00:00 GMT

Iain Williamson is the Head of Sales and Marketing (USA/Canada) at Organization for Economic Cooperation and Development. Iain joins Built on Strategy to talk about building better policies for better lives, using data to make decisions, and the triumphs and challenges of establishing a solid marketing strategy to drive growth.With 20+ years of progressive experience in sales and marketing management, SaaS, and client services, Iain specializes in revenue generation, team performance, and associated operational management functions. Iain is a sales and marketing leader, strategic growth expert, and all-around sales resuscitator. Connect with Iain at https://www.linkedin.com/in/williamsoniain.Subscribe to Built on Strategy on Apple Podcasts, Spotify, Stitcher, and all popular podcast platforms.Talk Strategy with Branden Lisi. Schedule time at https://calendly.com/branden-lisi.

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