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]]>Hosted on Acast. See acast.com/privacy for more information.
]]>After his struggles at Dunlop to find a trade mark for the world's first run-flat tyre, Denovo, John set up his own brand naming company which he soon turned into the world's leading brand consultancy, Interbrand.
Since then he has built his own brewery and beer brand, St. Peter's, transformed the ailing gin brand, Plymouth Gin into a global premium brand, and now owns the men's barbers and grooming chain Ruffians.
It's a fascinating conversation with someone who has been at the heart of branding for more than 50 years and has a fair few stories to tell.
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]]>After his struggles at Dunlop to find a trade mark for the world's first run-flat tyre, Denovo, John set up his own brand naming company which he soon turned into the world's leading brand consultancy, Interbrand.
Since then he has built his own brewery and beer brand, St. Peter's, transformed the ailing gin brand, Plymouth Gin into a global premium brand, and now owns the men's barbers and grooming chain Ruffians.
It's a fascinating conversation with someone who has been at the heart of branding for more than 50 years and has a fair few stories to tell.
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]]>FutureShift - How business and brands prepare for what comes next is a brand new book from CIM management book of the year winner Andy Milligan and Louisa Clarke. In this special podcast, they discuss their inspirations for the book, their takeaways from their chats with top business leaders and their hopes (and fears) for the Future.
Get FutureShift wherever you get your books!
Hosted on Acast. See acast.com/privacy for more information.
]]>FutureShift - How business and brands prepare for what comes next is a brand new book from CIM management book of the year winner Andy Milligan and Louisa Clarke. In this special podcast, they discuss their inspirations for the book, their takeaways from their chats with top business leaders and their hopes (and fears) for the Future.
Get FutureShift wherever you get your books!
Hosted on Acast. See acast.com/privacy for more information.
]]>Sophie, who heads the employee experience practice at Caffeine, shared insights from her work with various brands and the Employee Pride Index, an annual survey measuring employee pride in the UK. Tim, is a certified Prosci Change Management Practitioner with extensive experience in communications and change management.
It's a fascinating discussion about what businesses need to keep in mind to ensure they hire and retain the best employees they can.
Hosted on Acast. See acast.com/privacy for more information.
]]>Sophie, who heads the employee experience practice at Caffeine, shared insights from her work with various brands and the Employee Pride Index, an annual survey measuring employee pride in the UK. Tim, is a certified Prosci Change Management Practitioner with extensive experience in communications and change management.
It's a fascinating discussion about what businesses need to keep in mind to ensure they hire and retain the best employees they can.
Hosted on Acast. See acast.com/privacy for more information.
]]>From HP Sauce, Guinness and Arsenal to Faber & Faber, Nike, Waterstones and The Guardian, John shares the personal stories behind his choices and reflects on a lifelong fascination with words, writing and storytelling.
Along the way, he talks about creating the discipline of verbal identity, the importance of experience in building brands and why, ultimately, “a brand is a story.”
Hosted on Acast. See acast.com/privacy for more information.
]]>From HP Sauce, Guinness and Arsenal to Faber & Faber, Nike, Waterstones and The Guardian, John shares the personal stories behind his choices and reflects on a lifelong fascination with words, writing and storytelling.
Along the way, he talks about creating the discipline of verbal identity, the importance of experience in building brands and why, ultimately, “a brand is a story.”
Hosted on Acast. See acast.com/privacy for more information.
]]>Susan has led brand and growth transformation across international markets with a career spanning Vidéotron, Virgin Media, Sky, BBC, Amazon, Just Eat and Yellow Days.
Hosted on Acast. See acast.com/privacy for more information.
]]>Susan has led brand and growth transformation across international markets with a career spanning Vidéotron, Virgin Media, Sky, BBC, Amazon, Just Eat and Yellow Days.
Hosted on Acast. See acast.com/privacy for more information.
]]>In this format, guests choose eight brands that have shaped their lives, careers and thinking - the brands they would stock in their own dream store.
Our first guest is John Allert, CEO of INEOS Grenadiers and former Global CMO of McLaren Group and CEO of Interbrand UK.
From LEGO and Star Wars to Newcastle Brown Ale and Australian Rules Football, John shares the stories and brand lessons behind the brands that matter most to him, and what they reveal about creativity, culture, sport and the enduring power of great branding.
Hosted on Acast. See acast.com/privacy for more information.
]]>In this format, guests choose eight brands that have shaped their lives, careers and thinking - the brands they would stock in their own dream store.
Our first guest is John Allert, CEO of INEOS Grenadiers and former Global CMO of McLaren Group and CEO of Interbrand UK.
From LEGO and Star Wars to Newcastle Brown Ale and Australian Rules Football, John shares the stories and brand lessons behind the brands that matter most to him, and what they reveal about creativity, culture, sport and the enduring power of great branding.
Hosted on Acast. See acast.com/privacy for more information.
]]>Hosted on Acast. See acast.com/privacy for more information.
]]>Hosted on Acast. See acast.com/privacy for more information.
]]>In this first episode of Business Brew from Caffeine, Andy and Shaun reflect on the thinking behind On Purpose, how the concept of purpose has evolved over the past decade, and why many organisations have struggled to translate purpose into real business impact.
They discuss the core idea of purpose-driven experience - aligning brand strategy, customer experience and employee experience so that everything a business does genuinely “lives the brand.” Along the way they revisit the three key principles from the book: Stand Up, Stand Out and Stand Firm, and explain why the most successful organisations focus first on meeting meaningful customer needs.
Andy and Shaun also tackle what has gone wrong with purpose in recent years, including purpose-washing and the confusion between purpose and ESG or corporate virtue signalling.
Ten years on, they argue that purpose is not a slogan but a strategic filter - one that helps leaders clarify decisions, align culture and create distinctive experiences for customers and employees alike.
The question for leaders today is simple: is your organisation still truly on purpose?
Hosted on Acast. See acast.com/privacy for more information.
]]>In this first episode of Business Brew from Caffeine, Andy and Shaun reflect on the thinking behind On Purpose, how the concept of purpose has evolved over the past decade, and why many organisations have struggled to translate purpose into real business impact.
They discuss the core idea of purpose-driven experience - aligning brand strategy, customer experience and employee experience so that everything a business does genuinely “lives the brand.” Along the way they revisit the three key principles from the book: Stand Up, Stand Out and Stand Firm, and explain why the most successful organisations focus first on meeting meaningful customer needs.
Andy and Shaun also tackle what has gone wrong with purpose in recent years, including purpose-washing and the confusion between purpose and ESG or corporate virtue signalling.
Ten years on, they argue that purpose is not a slogan but a strategic filter - one that helps leaders clarify decisions, align culture and create distinctive experiences for customers and employees alike.
The question for leaders today is simple: is your organisation still truly on purpose?
Hosted on Acast. See acast.com/privacy for more information.
]]>