Together with my co-founder, Bex Trevalyan, we tell our origin story. 

Not only why and how we started in 2014, but why we built it differently from business as usual. Like our members, we decided we didn't need to own everything. 

We didn't trademark. We shared our model with our peers before we'd figured it all out, with tours & toolkits. We built for community before we built for revenue. Embracing the tension between helping a movement whilst also trying to prove a concept.

Twelve years on, we've proved city-wide sharing is possible and share our name with a wider movement of lending libraries in the thousands - all trying to answer that original question: do you really need to own it?

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Library of Things started in 2014 as a grassroots experiment that became a globally recognised pioneer of sharing and the circular economy. 

A decade on, we're steward-owned, mission-locked, and still asking uncomfortable questions about how business actually works. It's time to share what we've learned so far.

This show starts where the press coverage ends. Inside the decisions, the trade-offs, and the structural choices that most never talk about publicly. In each episode, we dig into the assumptions and question the deep design of how companies are owned, funded, built, and run.

Business (Un)usual is for the founders, designers, and leaders who know businesses need to do better.

We're starting with Library of Things' own stories. Then we're going beyond.

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