Capitalism for Good

Tom Murphy, Owner of Outdoor Odysseys (Interview 40/100)

Tue, 17 Mar 2026 10:00:00 GMT

Episode 40 is an interview with Tom Murphy, Owner of Outdoor Odysseys, a sea kayaking tour company based in Friday Harbor, Washington. This is the second episode in a 2-part series that includes the perspective of a small business owner and a direct report. It’s a unique perspective that goes beyond just these two leaders. It’s also, in part, and unexpected ode to the company’s founder, Clark Casebolt, whose natural ability to lead by example to build a stable business on a foundation of analog practices continues to stand the test of time. It’s a case study in living and working in alignment with your values with intention, integrity, and sustainability (in every sense of the world) to build a beautiful community.

Alright. That’s enough. Let’s go leave this place better than we found it.

Shout out to:

Clark Casebolt
All the companies out there quietly putting their passions first

Bonus Shout out to:

Camp Nor’wester
DVA Marketing
Christian Folk (former guide)
Jenny Heap (former guide)
Keith Darnun (former guide)

Find Outdoor Odysseys:

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We encourage intentional consumerism and community-focused business practices.

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Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

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Peter Yacobellis, Director of Sales & Marketing of Outdoor Odysseys (Interview 39/100)

Tue, 10 Mar 2026 10:00:00 GMT

Episode 40 is an interview with Peter Yacobellis, Director of Sales & Marketing of Outdoor Odysseys, a sea kayaking tour company based in Friday Harbor, Washington. This is the first episode in a 2-part series that includes the perspective of a small business owner and a direct report. It’s also a company that I’ve been a customer of twice thanks to the personal recommendation of a local and have since recommended too many times to count. The knowledge & passion of the guides permeates the company and continues to draw in customers and employees for 40 seasons (and hopefully many many more).

Alright. That’s enough. Let’s go leave this place better than we found it.

Shout out to:

Those that choose to resign from your jobs over values
Malala
Alanis Morisset
Ophrah
Dali Llama
Greta Thumburg
Billie Eilsih
Bill Gates
Warren Buffett
Tom

Find Outdoor Odysseys:

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

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Stacey & Tiffany Sigler, Owners of The Lean Refillery & Juniperseed Mercantile (Interview 38/100)

Tue, 03 Mar 2026 11:00:00 GMT

Today we have Stacey Sigler, Owner of The Lean Refillery & Tiffany Sigler, Owner of Juniperseed Mercantile, in Littleton, Colorado. This duo of powerhouse supportive women is one of the greatest examples of community building in its most natural state from the microcommunity that exists within their partnership and permeates into everything they touch. Tiffany was also a guest on Episode 14 of the sister spin off project, Capitalism for Green (the refill store podcast), talking about her experience owning Juniperseed Mercantile and recent expansion into a course & coaching option for other refill store owners. That venture is supported by her partner, Stacy Sigler, Owner of The Lean Refillery (and do-er of many other things).

We talk about how that supportive partnership that overlaps between their personal and professional life also just makes logical sense to build a sustainable community by supporting the others around them in the same way they support one another.

This episode is perfect for refillery owners. It’s great for small business owners. It’s also ideal for anyone interested in building strong sustainable communities (in every sense of the word “sustainble”).

Alright. That’s enough. Let’s so leave this place better than we found it.

Shout out:

Jeanie Boymel - Altitude Financial Partners

Find Juniperseed Mercantile:

Find The Lean Refillery:

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We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

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Amy Welsman, Founder of Paume (Interview 37/100)

Tue, 24 Feb 2026 11:00:00 GMT

Hey folks. Today we have Amy Welsman, Founder of PaPaumeume, a brand leading the way to reimagine hand care. Think: skincare for your hands. She was the shout out from episode 32 with Stacy Grace, Co-Founder & CEO of KENT. And now we get to hear why Stacy thought of her.

While she backs away from my claim that they’re an innovator in the sustainably manufactured goods industry reminding me that they’re not perfect, I cleanly lump her right in there because of the intentional decisions that she and her team have made along the way to ensure that their priorities stay at the core of the business model. These decisions include ingredients, packaging, and shipping materials (which she gives some great practical advice with an example about tape choices). She mentions decisions around what the packaging looks and feels like, offering refillable options to keep the original (beautiful) bottles around indefinitely. We talk about

It also includes the decision to build a giveback initiative into the business model through a partnership with rePurpose Global. What really struck me when I asked her about the partnership is that it wasn’t a specific time period when this partnership was folded into the budget & plan. My assumption here goes straight to the kinds of decisions that business leaders make when they’re building their business. There are some that seem so radical that the details of the decisions stick out as a clear turning point or aha moment. But when decisions about partnerships, givebacks, materials, [fill in the blank with a values-based decision] has become so normalized within the world of the business and/or leader, it’s no longer a notable change. It’s normal. It’s almost as though it's an expected and routine part of the SOP to find partners, manufacturers, team members, you name it that fall in line with the core values. It’s an admirable lesson and an unsung skill that I’m excited to see adopted beyond the bounds of Paume.

She also indulges me in my quest to figure out how to replicate the sustainability of the humans behind successful brands & companies by talking about what she does on a daily basis to stay sane & stable. No surprise here, she’s doing her best to take care of herself and her family. In fact, when we recorded this episode, she’d just returned from a family vacation. She talks about building in regular downtime in the summer. She also talks about the importance of being an example to her team recognizing that she’s setting the standard for the culture. If she practices a healthy working balance, then they’ll be more likely to do so as well. And that keeps everyone’s brains, ideas, and lives ready to tackle whatever they have for the next day. Because like she said, it’s all about making today just a little bit better than yesterday. And I think that sounds like a pretty great life all around.

Alright. That’s enough. Let’s go leave this place better than we found it.

Where to find Paume:

Shout out to:

All the early stage founders out there!

All the ways to find, follow, & support the Capitalism for Good universe:

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

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Jennifer Murray, Owner of ThreeBirds Coffee House (Interview 36/100)

Tue, 17 Feb 2026 11:00:00 GMT

Jennifer Murray, Owner of ThreeBirds Coffee House in Easton, Pennsylvania takes a philosophical approach to the societal position of working as a bartender in the service industry for 15 years and weaves it into both the greater perspective on the world and how economic and political structures like capitalism and socialism fit into all of it. And I’m here for it all.

We talk about valuing all workers in the service industry.

We talk about her experience never really having a problem finding really great employees that stick around.

We talk about trusting your employees from the get go.

We talk about negative reviews and angry customers (or the very few of both they get in the door at ThreeBirds Coffee House).

We talk about the impacts of different management styles.

We talk about stability and longevity of employees creating a cohesive unit that's core to a business's success.

We talk about the role of a business owner and activities that feel as though they justify drawing a salary from the business when they could be going to increased worker wages (and also how she's able to pay employees well-above market rate).

We talk about what it's like to be a private business owning socialist and all the complexities that come with it.

Shout out to:

All the workers in the service industry!

Find ThreeBirds Coffee House:

All the ways to find, follow, & support the Capitalism for Good universe:

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

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Brooke Salvaggio, Owner of Urbavore Farm & Compost Collective KC (Interview 35/100)

Tue, 10 Feb 2026 11:00:00 GMT

Folks, today we have Brooke Salvaggio, Owner of Urbavore Farm & Compost Collective KC as our 35th out of 100 business leaders making a positive impact on their community.

In this episode we talk about what it’s really like to own a purpose-driven business fuelled by intentionality down to every last detail. She tells a story full of big dreams and the big challenges that come alongside it. She’s an example of a radical leader who’s evolved over her time stating, “the 44 year old Brooke probably wouldn’t have had the nerve to do what 24 year old Brooke did.” But we’re grateful that 24 year old Brooke did channel the naivete of youth to create some really cool things that have the ability to feed an entire community, power a neighborhood with clean energy, provide a space for green education, and pull together a really cool ecosystem of a community.

It hasn’t all been easy. We talk about the bureaucratic systems and people in powerful positions that hinder efforts to provide local food to neighbors, responsibly power neighborhoods, and education & support the community. It’s a set of frustrations that seem evident in the worlds of so many in the sustainable-business field. We talk about what happens when the framework of a world that currently exists isn’t good enough and what it means when you desperately want to function outside of that framework because you truly believe that it’s worthwhile in the long run to do so. Even more importantly, we talk about the impact of those decisions on the humans behind them threatening to take their optimism. Luckily for us though, she tells us that she’s not getting off this ride. She’ll continue to rise, create, grow, and inspire and we can’t wait to support & watch it all.

Compost Collective KC: When you compost with us, your food waste becomes a part of this natural process by going back into the soil. What’s more, this food waste isn’t being cycled into just any soil. It is being cycled into the soil at a local farm, Urbavore, where it provides vital nutrients for an abundant selection of healthy, organic foods for the community. This very special farm serves as the “mothership” and the pilot site for a much greater vision of urban sustainability.

This vision includes holistic compost hubs tied to farms and community gardens scattered throughout the Kansas City metropolitan area. Like the hub we’ve created at Urbavore Farm, these compost hubs would not only handle and process the waste in a environmentally-friendly manner, but they would apply the finished compost to their fields to build soil, conserve water, and increase crop yields, thus strengthening our local food system and making organic produce more readily available.

Urbavore Farm: Urbavore is a biologically diverse farmstead set on 13.5 acres in Kansas City's urban core. Our energy-independent systems for food production, waste, water and shelter redefine sustainability to build community and ecology. Urbavore includes fresh food & flowers grown locally on the farm, an farmstead dedicated to earth contact, solar power, & water recycling, composting services (see Compost Collective KC), and a whole lot of dreams & plans for the future.

Shout out to:

Curtis Millsap, Owner of Milsap Farms

Links:

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

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Katie Schmidt, Founder of Passion Lillie (Interview 34/100)

Tue, 03 Feb 2026 11:00:00 GMT

Folks, today we have Katie Schmidt, Founder of Passion Lillie, a Fair Trade apparel brand really leveraging their brand to advocate for fair trade to push the industry in a more socially responsible and sustainable direction. She talks a lot about Fair Trade today and how that’s become a large priority in her decision making and operating process. There are links to Fair Trade as well as Passion Lillie in the show notes and the company mentions page. She also gives a well deserved and timely shout out to Joy McBrien, the Founder of Fair Anita, a jewelry & accessory brand also with a strong Fair Trade Federation foundation and based in Minnesota, so we’ve also added links to check out and support Fair Anita.

Katie talks about how Passion Lillie started, how the industry has changed over time, and the impact that the Fair Trade Federation has had on herself and the business over the past 13 years. We talk about challenges, being adaptable, but also about how advocacy through community contributes to positive changes.

She talks very highly about being part of The Fair Trade Federation and how it touches so many aspects of her business. It helps with advocacy and outreach. It helps shape internal company culture and processes. It helps with decisions about materials, partners, and manufacturing. As much as certifications and organizations like The Fair Trade Federation are known for being trusted sources of reputation that some customers look for in order to get a sense of company values, it’s also a tremendous assistance to help companies follow a blueprint that allows them to function in a socially responsible and sustainable way. It’s a resource for all helping companies like Passion Lillie to expand their reach and influence to push the boundaries of the apparel industry in a positive direction.

Katie also talks about the community of like-minded leaders and organizations that she’s become connected to through retail relationships, advocacy, and connecting to other Fair Trade businesses. Her shout out is to a kindred spirit of a business called Fair Anita based in Minnesota selling jewelry, accessories, and gifts while also giving back to the community and being mindful of their impact. It’s businesses like these and leaders like these folks that give us a little ray of hope that we can make a positive impact.

Shout out to:

Joy O’Brien, Founder of Fair Anita

Instagram | Company Mentions | BioSite | Transcripts | YouTube

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

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Elizabeth Hudy, Owner of The Peach Fuzz (Interview 33/100; Dirty Bird Version with Cursing)

Tue, 27 Jan 2026 11:00:00 GMT

This is 100 interviews with business leaders making a positive difference in their community. I’m a small business leader looking to learn from those who’ve founded, grown, led, and scaled companies while keeping their values front and center. I’m looking for those who’ve managed to keep their soul intact. I’m looking for folks who’ve done things the right ways so I can follow in the footsteps and learn from them in real time. I’m also a customer looking to make intentional decisions about how I spend my money. I’m recording those conversations here in the Capitalism for Good podcast project.

Today we have Elizabeth Hudy, Owner of The Peach Fuzz. This is a creative brand with a strong giveback game both monetarily through donating a portion of sales, but also sharing freely resources that she's created to help other small businesses. In fact, I heard about her right here on this podcast while interviewing Tory Hall, Owner & Operator of Sower Books in Lincoln, NE when she mentioned seeing Elizabeth redistributing higher than expected profits to her employees and how Tory wanted to figure out how to do the same. Elizabeth also leverages her fun creative designs on stickers, hair clips, lighters, and all sorts of things to make a clear message: all are welcome and we should care about one another.

That intentionality can be seen in every detail from eco-friendly materials and mindful packaging to donating 10% of every purchase to a worthwhile cause to t-shirts and pins with messages like: abolish ice, queer joy cannot be legislated away, and baseball hats that just say “overwhelmed.”

She’s a self-described “neurodivergent loudmouth” creative with an accounting background here to make some moves, start some conversations, and do a lot of good.

So, get cozy if you want to. Settle in. I’ll start here with my perspective on this conversation.

Here’s a woman who’s taking her own skills and talents and freely sharing them with others working to also turn their own skills and talents into thriving businesses just like The Peach Fuzz. Here’s a woman boldly bringing people into her community by demanding that they be seen, heard, loved, and accepted and giving people a way to announce that they’re a fellow safe community member with bright colors and flashy designs. Here’s a woman that’s putting her money where her mouth is by donating more than $400,000 of those profits right back to causes to support that community that’s supporting The Peach Fuzz.This is the woman behind a company that’s a powerhouse of good in a logical and strategic way. This is a woman whose voice deserves to be heard because she’s actively listening and valuing those around her. This is a woman whose voice deserves to be heard now. Not when my arbitrary plan had considered sliding her in at a later date. Now.

So if you want to channel your money into a company that will exponentially explode its impact for good, then I recommend The Peach Fuzz. If you want an example of how to build your business model in a way that creates your own personal stability while also fighting back against the chaos of the powers around us, then I recommend listening to how Elizabeth has done it. If you want some tangible advice about how she approaches risk and scales her company, then I recommend paying attention to Elizabeth. And if you want a really freaking cute patch to put on your favorite purse to show people that you’re a fellow lover of all humans (because all humans deserve to be loved), then I recommend looking through the designs that she created with her own beautiful brain.

There are a lot of things in this world that make be frustrated, angry, fearful, hopeless, and feeling swept up into the chaos, but what Elizabeth has created demands that I remember the goodness in people and that community is the key. It’s the answer.

Alright. That’s enough. Lets go leave this place better than we found it.

Shout out to:

Nooworks
Tory Hall, Owner of Sower Books

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

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Elizabeth Hudy, Owner of The Peach Fuzz (Interview 33/100) (Clean Version)

Tue, 27 Jan 2026 11:00:00 GMT

She’s a self-described “neurodivergent loudmouth” creative with an accounting background here to make some moves, start some conversations, and do a lot of good.

So, get cozy if you want to. Settle in. I’ll start here with my perspective on this conversation.

Alright. That’s enough. Lets go leave this place better than we found it.

Shout out to:

Nooworks
Tory Hall, Owner of Sower Books

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

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Community Giveback Partner (January 2026)

Fri, 09 Jan 2026 11:00:00 GMT

The January 2026 CFG Community Giveback Partner is St. Jude Children’s Research Hospital.

This means that 10% of all Patreon membership dollars from all projects within the CFG universe will be donated to St. Jude Children’s Research Hospital.

The next round of interviews for the Capitalism for Good project will be back in January! Keep an eye out for new episodes soon!

All the ways to find, follow, & support the Capitalism for Good universe:

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

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Lisa Tanasi, COO of Mothership & Sunrise Coffee (Interview 32/100)

Tue, 16 Dec 2025 11:00:00 GMT

This week is yet another outcome from my November 2025 Instagram algorithm dive to find companies that were doing their part to support their community. Mothership Coffee’s Sip with Purpose program chooses a new nonprofit to support each quarter with customers purchasing a designated drink with proceeds benefiting the charity. It’s another creative way to integrate a community giveback program into the DNA of the business model. It’s a way of prioritizing the people all around the business, inside and out, to give them an extra boost of the warm & fuzzies. It’s this culture that brought me to Lisa Tanasi, COO of Mothership Coffee & Sunrise Coffee in Las Vegas, Nevada.

Capitalism for Good looks for the definition of “community” that involves a group of people cheering one another on and encouraging them to keep going, keep trying, and keep doing good work. Lisa talks about ending the interview with Mothership with a compliment about the company and a genuine wish for success in the future. That’s what community is all about here. It’s a true crowd cheering on one another regardless of whether or not we reap the benefits of it. It’s truly wanting folks and companies to succeed when it’s deserved regardless of what our role is in that success.

The warm & fuzzy community is also backed by logistical & strategic operational practices that provide the structure to succeed. Much like what leaders like Stacy Grace and Lindsey McCoy mentioned, Lisa & Juanny have clear delineations between roles so each person can thrive within their own wheelhouses. That gives room for each to thrive where they do best. There’s a key function to the internal community that seems to happen when strengths are recognized and fostered by aligning with a professional role regardless of what level we’re talking about. Again, another theme that Lisa brings up is when someone earlier in her career recognized her own strengths and encouraged her to lean into them. When we have those folks in our communities that spot our talents and support being able to run free with them, we often figure out what feels best for us. We learn from the things that we mess up or that don’t work as well as we wanted them to. But because we enjoy the freedom and following the things that bring us joy (and that give us our own warm & fuzzies), we continue to follow them (again, I really think Tory Hall is onto something here with the evolutionary advantage of the warm & fuzzies…).

Entrepreneurial grit in 17 years gave her the thick skin that she needed to thrive in the corporate world. In corporate America, she talks about how she earned her metaphorical MBA getting education & exposure on all the foundational aspects of a large company. Then moving into the world of Mothership, she brought with her humanity, humility, grace, and recognition that we’re all imperfect humans just trying to do our best. It’s the personal connection. Even as I was editing this episode, I pictured Lisa’s words hitting home for folks and texted a friend with a heads up that I would recommend she prioritize this episode (shout out Sara!). Lisa’s way of connecting is something that we can each find our own throughline within our own lives and careers. Calling out my own bias here, obviously I also personally love someone that encourages me to “stay in the questions.” If I’m going to follow the same logic of the themes here, it’s likely because that question strength gives me my own warm & fuzzies when I lean into it. It’s empathetic leadership like this that we can all learn something from and can all find ways to set others up for success. And for that, I’m incredibly thankful that she took the time to share her story & perspective for all of us to learn from!

Shout out to:

Motivational speakers
Linda Hoffer

Bonus mentions:

Happy Ending Chocolate

The extended full version of this episode is available at Patreon.com/CapitalismForGood.

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

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Stacy Grace, Co-Founder & CEO of Kent (Interview 31/100)

Tue, 09 Dec 2025 11:00:00 GMT

Stacy Grace is the Co-Founder & CEO of Kent which is an underwear and basics brand made of 100% non-synthetic organic cotton. They also have one of my all-time favorite slogans: “plant your pants.” I’ll start with her entrepreneurial pathway that involves a pivot from pricy organic silk to synthetic free cotton basics. She talks about how she knew in her gut basic cotton underwear was more her than the fancier silk version. Next, how “your daily choice can make a daily impact” leads to intentional consumerism. Underwear and daily basics are so much more than just the foundation of what we wear. They’re so much more. This brings us back to the afterlife of underwear. I’ve been writing a lot recently with analogies of cleaning and closets, so the natural thought evolution for me here is the concept of “out of sight = out of mind.” It’s rather harmless when it’s moving clutter into a closet when you have company over, but it gains impact when thinking about how everything we own, touch, and use was created in some way and will continue to live on in some form or another. The universal concept of the circle of life makes a great children’s earworm of a song in the Lion King and brings up images of seeds being planted, growing, and then dying and turning back to soil at turbo speed in my mind during a calming yoga session. But then when we apply that same concept to things thrown away, into a trash truck (I’m picturing that scene in Toy Story…) to the landfill, where it piles up high, emits noxious gasses that contribute to climate change or plastic pieces that continue to degrade until they’re so small that they then invade every crevice of our bodies without serving a helpful purpose like their nutrient neighbors.

…Or worse, but let’s put a pin in that because Stacy also echoes what so many of the other sustainable brand leaders that came before her have also reminded me: people know that there’s a lot that is harmful to our planet. There’s no need to keep hitting them over the head with it. Instead, I vote that we continue to celebrate folks like Stacy who are using their business savvyness to solve really big problems gently guiding folks into making decisions with a positive impact by pulling them in with something that is good enough that they’ll want to buy them in bulk like the surprising customer base full of men wearing Kent. Whether it’s the consciousness about the impact on male fertility, the eco-friendly manufacturing, the simple breathability & comfort, or just that they’ve been purchased and placed in their drawer to be put on, the reason doesn’t really matter as long as the end result is more people choosing a better for the environment product.

Keep an eye out for what Stacy (and Jeff!) tackle in the future. It might be the app she talks about that’s a clear break from their current physical goods focus. It might be the 100% natural shoe that she joked about (although, I honestly wouldn't put it past her to figure that out at some point and bring it into the rotation…). Even if it’s just sharing more about what she learns about growing companies with a positive impact led by a strong team of employees that are channeling their entrepreneurial spirit & passion into new solutions, I think we could all learn a lot from her. And for that, I’m incredibly thankful that she took the time to tell us about her experiences.

Shout out to:

Amy Welsman, Founder of Paume, for being another woman killing it in the game of high quality sustainably manufactured goods

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

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Tory Hall, Owner & Operator of Sower Books (Interview 30/100)

Tue, 02 Dec 2025 11:00:00 GMT

This one with Tory Hall, Owner & Operator of Sower Books in Lincoln, NE really burrowed into the folds of my brain in a way that makes me stare at my computer screen with all the thoughts and no thoughts at all. It’s the kind of conversation that deserved quiet time for me to process. Each time I thought that I’d wrapped my brain around the reflection, it fell another layer deeper. I was silent with the weight of it after we talked and just when I’d closed my eyes to almost fall asleep that night, a burst of inspiration flooded in. I scrambled to capture it all in the notes app of my phone about the impact that it had on me as a person. That same night after I’d first spoken to Tory, I was mostly focused on how easy it was to talk to her about the realities of life and my own determination to fight depression wave drops with forces of good. When the weight of the darkness settles in, I keep myself from becoming trapped there by making a plan.

I picture when the ocean waves ebb as the tide goes out and the beach is left to dry out quietly with the remnants of what’s been left to dry up or fight to survive. I will try as hard as I possibly can to do my best to better prepare for the next time and lend a hand to anyone around. What I picture as the ocean tides, might be someone else’s season change. Or buildings crumbling only to be rebuilt. Or roller coaster riding. Or sowing a garden. It’s life. It’s different for everyone.

Tory’s inclusive bookstore allows for all of these analogies, experiences, and stories to exist under one roof. She offers couches, blankets, foster cats, and community. She offers a chance to see and support those around you. She offers an ability to read another’s story, see into their minds, and consider other perspectives. She allows the space for people like me to ponder my own story and how it fits into the greater story. She offers tolerance, acceptance, inclusion, knowledge, and support. She also offers hope and recognition of the reality of the destruction with the resilience and confidence that we can join together as a whole village to push forward together. The world may burn to the ground. The ruthless tide might indiscriminately suck back into itself. The building may crumble. But we can sow our own seeds of the future to build it into a better place. If we want to. And if we have more Tory’s around.

That’s where this iteration of reflection has dropped me. It’s different from the scramble from the night after we first spoke that ended up in the notes app. It’s different from the recording of a Between the Interviews episode that was inspired by the late night notes app entry. It’s different from each of the takeaways I tunnel-visioned on when I spoke about it to my own personal village. Catch me tomorrow, next week, or next year and I’ll find a new perspective. And that’s what I’m most thankful for to have come out of this conversation with Tory.

Alright. That’s enough. Let’s go leave this place better than we found it.

Shout out to:

A Room of One's Own in Madison, WI

Bonus shout outs to:

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

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Bonus: Capitalism for Good Goes Green

Wed, 26 Nov 2025 11:00:00 GMT

I’m Andrea and I’m the woman behind the Capitalism for Good project which led me to start the Capitalism for Green project. I have no idea what I’m doing, but I’m here to figure it out and you watch me figure it out. I’m determined to surround myself with folks smarter than me who can help guide me and lead me through this process as I attempt to open an impact-focused sustainable shop. I’m putting the lessons of Capitalism for Good into practice in real time with some extra help from folks that have been where I’ve been. So if you have opened or want to open a refill store, zero-waste store, impact-driven values based store, or just want to follow along to watch me bumble my way through it, you’re in the right spot. Enjoy!

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

Hosted on Acast. See acast.com/privacy for more information.

Chelsey Simpson, Co-Owner of Urban Agrarian (Interview 29/100)

Tue, 25 Nov 2025 11:00:00 GMT

Chelsey Simpson is Co-Owner of Urban Agrarian and comes from a long line of Oklahoma farmers who’ve dedicated their lives to taking care of the land, animals, and food for the community. She tells us her experience that brought to light the economic disparities between the middle America generational business leaders and the entrepreneurs of the coasts. And let me tell you, she knows her stuff. She was generous enough to chat with me post recording to give me her take on some of the ideas that I had percolating in my own personal dream world of entrepreneurship. It’s a complicated topic and her willingness to discuss without overt judgment ruling one way or the other is both much appreciated and thought provoking.

It was that gift of extra time and perspective that is a great example of how she explains her perspective of being a leader to an internal team and external community. She describes truly caring about the people she works with every day and recognizing that those humans are dynamic individuals. That recognition and support is clear and obvious, especially when you consider how I found her at Urban Agrarian. Much like with Cal Crosby of The Kings English Bookshop (and from last week’s episode), I was busy learning to curate my Instagram feed to lead me to those using businesses to take care of their communities when the national systems failed to meet their mission. Urban Agrarian was giving customers with SNAP benefits a free gallon of milk and adding $20 to their purchases.

The respect she has for people appears to seep over into how she respects the food taking care to eliminate waste, mentioning using tomato scraps in homemade salsa. She uses her unique blend of skills through educating and informing writers through her writing throughout her history at nonprofits and publications like Edible OKC. She feeds her community. She supports the farmers in ways that make logical sense. She’s reasonable and recognizes the value in walking away from what’s not working so that she can walk toward what is. She’s evolving and bringing Urban Agrarian and the rest of us along with her as she continues to grow and serve and share.

As a bonus, she gives us recommendations for Thanksgiving including one that I will likely test out.

Instagram | Company Mentions | Transcripts | YouTube

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

Hosted on Acast. See acast.com/privacy for more information.

Trailer: Capitalism for Green Podcast

Wed, 19 Nov 2025 11:00:00 GMT

Hi folks! I’m Andrea and I’m the woman behind the Capitalism for Good project which led me to start the Capitalism for Green project. I have no idea what I’m doing, but I’m here to figure it out and you watch me figure it out. I’m determined to surround myself with folks smarter than me who can help guide me and lead me through this process as I attempt to open an impact-focused sustainable shop. I’m putting the lessons of Capitalism for Good into practice in real time with some extra help from folks that have been where I’ve been. So if you have opened or want to open a refill store, zero-waste store, impact-driven values based store, or just want to follow along to watch me bumble my way through it, you’re in the right spot. Enjoy!

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

Hosted on Acast. See acast.com/privacy for more information.

Cal Crosby, Co-Owner of The King’s English Bookshop & Chief Executive Director of Brain Food Books (Interview 28/100)

Tue, 18 Nov 2025 11:00:00 GMT

Today's episode is with Cal Crosby, Co-Owner of The King’s English Bookshop & Chief Executive Director of Brain Food Books based in Salt Lake City, Utah.

This is a story of how The King’s English Bookshop was a main character in the life of a kid that grew up to become the owner of that bookshop and the Chief Executive Director of a nonprofit working hand-in-hand with that bookshop to put books in the hands of both kids and adults. It’s the story of how access to books can open the world of possibilities for all kids, but especially so for those that come from impoverished homes, haven’t yet found their community, or who could benefit from being seen. It’s a story of world building. It’s a story of magic and the guidance of the universe. It’s a story of giving back to your ancestors and community. It’s a story of sharing your enough. It’s change. It’s hope. It’s light. It’s snow falling on Christmas Eve mixed with tears like the turning point in your favorite novel when the hints of the next chapters come into view.

It’s also brain food. It’s knowledge. It’s sharing the experiences and efficiencies learned along the way so that others can incorporate those ideas to continue to push the boundaries of supporting our fellow community members. It’s leading in business and leading as a neighbor. It’s finding solutions and passing it along to the next generation. It’s finding ways to adapt to how we make and spend our dollars, especially when it comes to how we interact with those who document our experiences and philosophies in fiction & nonfiction print work. It’s a celebration of the people that have come before us and will come after us. It’s welcoming in and introducing the Indigenous artists and thought leaders that have been pushed down and out in the history of our country. It’s flipping the script so we can learn from them as we celebrate them.

Cal’s a world builder. He’s a community builder. He’s a sharer and a self-proclaimed elder in all the ways we (should) honor and respect our elders. He’s an opportunist in the best sense of the word. He’s a connector, a listener, and a teacher. He’s a leader in the way he operates and moves throughout the universe. Even as I spoke with him over zoom, the wind seemed to sense the crescendos of his stories ringing the chimes behind me and tossing autumn leaves through the air like confetti. It’s as though the universe senses his wisdom and demands we listen. It’s similar to how he describes the way he’s made all of these critical decisions throughout his life that brought him to this moment in time.

Alright. That’s enough. Let’s go leave this place better than we found it.

Shout out to:

Elaine Petruccelli

Instagram | Company Mentions | BioSite | Transcripts | YouTube

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

Hosted on Acast. See acast.com/privacy for more information.

Ben Higgins, Co-Founder of Generous Coffee (Interview 27/100)

Tue, 11 Nov 2025 11:00:00 GMT

Ben Higgins is the Co-Founder & President of Generous Coffee, a self-funded for-profit business dedicated to donating 100% of its profits to charity. He tells the story about a trip to Central America that left a big impression on him, a lunch bribe that landed him a TV gig, conversations with the wise people around him that helped him navigate the chaotic world he found himself in, and how he used his talents for paying attention to the people around him to build a truly unique company. From top to bottom, Generous Coffee does its part to care for people from Warsaw, Indiana where they hand out free coffee to their global charity partners collaborating with the recipients to give people what they actually need. There’s so much that we can learn from Ben and how everything he touches turns to goodness.

Shout out to:

Mike Foster - The Seven Primal Questions
Sackcloth & Ashes - founder: Bob Dalton
Embrace Church

Bonus Mentions to:

Instagram | Company Mentions | BioSite | Transcripts | YouTube

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

Hosted on Acast. See acast.com/privacy for more information.

Dan Gomer, Real Estate Team Lead, eXp Realty (Interview 26/100)

Tue, 04 Nov 2025 11:00:00 GMT

He quickly admits that he could take or leave real estate. It’s just a vehicle for him to encourage others to fill their best shoes. That got me intrigued. I had more questions. Most people I speak with lead with their jobs (as do many of us when asked “what do you do?”). What sticks out the most to me about Dan is the way in which he views the world. It all comes back to being a teacher and a coach even when the environment looks a little different. At one point, he was a teacher in a classroom. At one point he was a coach to a team of kids. Now, he’s a combo teacher & coach to real estate agents helping them evolve and grow as humans. At the end of the day, that really sticks out: he treats people like humanism, he values people as humans, and he works hard to make a positive impact on his fellow humans. And if that’s not the real through-line and generality that I should be adopting to replace my outdated gendered one, then I don’t know what is.

We also talk about the value of grit. In his words, “you can’t lead anyone through anything that you haven’t experienced yourself.” This line makes me think about how many of the folks we’ve talked with thus far have had really varied backgrounds that involve big career swings between focuses. These folks talk about how they’ve made mistakes and learned from the dead ends they’ve hit along the way. They talk about the times they faced challenges and unexpected events that preempted life pivots. The folks in the Capitalism for Good crew all have grit that helps them persevere and charge forward even when it’s not easy, even when they feel like failures, and even when they’re making decisions that most CFOs would tell them to absolutely not do. These experiences and the boldness to move through them gives them know-how to help lead others through their own challenges. When you’ve walked through the fire to come out on the other side, then you can be the proof that it’s possible and help guide the next person through. It’s no wonder he’s a good coach. No matter what he’s doing.

And speaking of what he’s doing…it’s a lot and nothing at all. It’s big dreams like a big outdoor adult playground in Colorado where people can gather, connect, and play. It’s also the quiet moments that he now allows himself where he can sit. Appreciate nature. Breathe. And dream. Dream about that big outdoor playground in Colorado and how he’s going to make it become a reality. There’s power in the quiet moments that we allow ourselves when we’re not caught up in the noise and busyness of life. The world is chaotic. Life is unexpected. But there’s calm on the other side of the fire. There’s quiet in the mornings in the Rocky Mountains where his hard work got him. There’s wisdom in the grit. There’s another example for us all of how to use our positions and the way we make our dollars, to have a positive impact on the people and the world around us.

Shout out to:

Leo Pareja - CEO of eXp Realty
Jesse Zagorsky - The Agent Collective

Instagram | Company Mentions | BioSite

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

Hosted on Acast. See acast.com/privacy for more information.

Between the Interviews - SNAPping into Place

Tue, 04 Nov 2025 02:00:00 GMT

Even though there are just a couple resources listed in this episode, I don't feel right about gatekeeping it, so here's a not-so-fun bonus Between the Interviews episode for all.

Episodes Referenced:

If you or anyone you know is looking for help or to help, start with your local Community Foundation or United Way. Regardless of where you live, they’ll be the experts on what is available for those that are looking for help, gaps in services that need to be filled, and can recommend where the largest needs might currently be.

P.S. No need to bring critical comments related to the example used. If you think it's a bunch of BS that people will be negatively impacted, please read the room (and also see my repeated quote in episode 2 of Capitalism for Green that I steal from one of my favorite podcasters, Karen Kilgariff). Constructive comments are encouraged for discussion. Because it takes a collection of great brains from different backgrounds to truly solve problems well.

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

Hosted on Acast. See acast.com/privacy for more information.

November Announcement!

Mon, 03 Nov 2025 11:00:00 GMT

Hey folks. I promise to be real quick here. I’ve been thinking a lot about how to use capitalism for good as the name of the project suggests by putting all the lessons I’ve learned from the leaders I’ve interviewed so far into action. I’ve also been thinking a lot about how much the need in our community is likely to continue to increase in the coming months. So in the spirit of using capitalism for good, I’m officially launching a give back program. To kick it all off, I’ll donate 50% of all dollars from Patreon memberships split between Feeding America because they have a national reach and address food insecurity and then a charity of choice by the Patreon members so we funnel some money to somewhere near & dear to you all.

So, if that sounds like something you want to get on board with, we’ve got a few options for you to join on Patreon. Bittersweet Paradox has a Writing Club and a podcast. That’s your touchy feely thinking writing personal project.

Capitalism for Good has 2 podcast series, one exclusive to Patreon members and some early releases. That’s 100 interviews with business leaders making a positive impact on their community.

Capitalism for Green has early release video episodes and a Patreon exclusive blog. That’s where I put what I learn from capitalism for good into action by attempting to open a store of my own.

There's a link to all of these in the show notes for you to join so we can make some really big donations together.

Moving forward, each of the projects will continue with a monthly donation to a charity of choice so we keep this momentum going.

So, spread the word. Tell anyone you think might be interested.

Alright. That’s enough. Let’s go leave this place better than we found it.

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

Hosted on Acast. See acast.com/privacy for more information.

Between the Interviews - 25% Check In

Tue, 28 Oct 2025 10:00:00 GMT

Spin off sister projects:

Bittersweet Paradox

This is the more personal introverted side of the house that involves some introspection about how we’re all humans behind all this. We all have our own shit and these times in life that really threaten to derail everything that we do and all that we’ve worked for and everything we’ve built so far. I’m talking about those rough dark times that try to consume everything around is and are just the most difficult. I’m a firm believer in the idea that we all have our most difficult times and those most difficult times should never be compared to one another. They’re personal and subjective and it’s all the darkest times of our own lives in relation to all the other things we’ve experienced. I’m also a firm believer that just because there’s a most difficult time, doesn’t mean it’s happening in a vacuum. There’s also some light, levity, and learning happening at the same time. Life keeps going. All of those things can be happening at one time. And all of those things can be true at one time. It’s the bittersweet paradox of life.
There’s also a weekly Writing Club where I post my actual real life journal entries along with a current day reflection & a writing prompt for you to think or write about (but only if you want to).

Capitalism for Green

This is me using the lessons that I’m learning through Capitalism for Good to build my dream business that gives back to the community in a way that feels right from top to bottom every step of the way. And in the spirit of Capitalism for Good, I’m documenting it along the way from the very beginning. From the actual step 1. We’ll start with a weekly blog where I outline the big picture full idea. Then we’ll move into pulling some other folks in to help me build along the way. If you follow along, you’ll really watch it happen in real time.
The short term goal is to open a store in middle America that pushes the envelope of what a sustainable store looks like. I consider it the next phase of Capitalism for Good although there’s a lot of overlap and pieces will be happening concurrently. I really want to show what it’s like in the earliest of early days. I love talking to leaders in Capitalism for Good about how they got their start, so here I’m showing where this phase starts. It starts with the plans. The pitch. The background. The research. All the steps before what we often see in the launch stage.
So if you want to see Capitalism for Good come to life, consider checking out the Capitalism for Green project.

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

Hosted on Acast. See acast.com/privacy for more information.

Anastasia Bezrukova, Founder of Minori Beauty (Interview 25/100)

Tue, 21 Oct 2025 10:00:00 GMT

Anastasia Bezrukova is the Founder & CEO of Minori Beauty which is short for Minimalist Origins. Her idea behind the product is to create something that is simple and universal as an alternative to the overwhelming amount of options from brands a galore out there. Honestly, that mostly seems like a summary of her entire life. She, herself, is a melting pot of cultures. She’s Half Russian, Half Greek growing up in the Soviet Union and then heading to Canada before coming to the US to live in both New York & California. Because of that, she talks about how she’s a mix of polite and direct, which serves her when she’s interacting with all kinds of people in all kinds of positions in different stages of growing Minori. She leans on her background, the legacy of her mother (also a business owner), and her innate ability to ignore the pressures of the world around her to focus on each step to build her clean, simple, universal beauty brand. She doesn’t shortcut success. She doesn't try to be someone she’s not. She doesn’t fold herself into someone else’s mold, she is just honestly transparent in a really refreshing way. And all of that is why she’s another perfect fit for the Capitalism for Good project.

Shout out to:

Emily Sexton, Founder of The Flourish Market and Host of Rooted & Rising podcast)

Instagram | Company Mentions | BioSite (with links to listen & more) | Transcripts | YouTube

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

Hosted on Acast. See acast.com/privacy for more information.

Tierra Barber, Founder & Owner of B. Elevated Candle Bar (Interview 24/100)

Tue, 14 Oct 2025 10:00:00 GMT

Tierra Barber. She is the Founder & Owner of B. Elevated Candle Bar in Houston, TX. She started her career as an Athletic Director of a school system, but later used her talents to educate her community in a different way. After discovering her daughter had adverse reactions to certain household items, she went deep into researching to find a solution. And like any good overachiever does, she used that solution to transform her home and the traditions established by the women that came before her. Candles were always a staple in her house growing up, so when those candles seemed to be the source of the issue for her daughter, she decided to make her own complete with homemade labels and clean ingredients. And with that, she had set herself up to be ready to open her business and share what she’d learned with her community. Nowadays, education looks a little different, but she’s still out there using her work to help others. She’s a great example of a leader who not only talks the talk, but also walks the walk. She’s also taking what is important to her to another level through their Environmental Impact Program with incentives for those who choose to re-use and upcycle existing containers and finding ways to reuse materials throughout her store.

Shout out to:

Tia Manteca, Owner of Bayou City Consultants

Bonus shout out to:

Tasha Stanley
BuyBlackMainstreet on Bluesky Social & their Black Owned City Guide: Houston

Instagram | Company Mentions | BioSite | Transcripts

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

Hosted on Acast. See acast.com/privacy for more information.

Jessica Cichowlas, Owner of BYOC Co. (Interview 23/100)

Tue, 07 Oct 2025 10:00:00 GMT

Jessica Cichowlas is Owner of BYOC Co. a refill store in Ann Arbor, MI with a focus on local manufacturers and products that don't harm the environment. If you're not familiar with refill stores, don't worry. She explains what they are and what separates them from traditional large retailers including the impact of encouraging manufacturers to incorporate closed-loop systems to eliminate waste (think: sending containers back to manufacturers for sanitization & reuse and using only recycled materials to create new products). We talk about how she got to where she is now as owner of a refill store and what lessons she learned along the way, including the shift in how she views monitoring her time related to her working style. Her 2025 Mantra: “I like the way I work and the way I work serves me.”

We talk about the drive to find solutions to the problems that we discovered as kids learning about the depletion of the ozone layer and the impacts of recycling using the family computer to fall down early rabbit holes. We also talk about the positive things that have come out of those spirals and with the forward momentum of folks banning together to push the envelope. BYOC's hometown of Ann Arbor, MI, is leading the charge with the A2Zero movement focused on achieving community-wide carbon neutrality by 2030 by providing resources to citizens to transition their daily lives into a carbon-neutral functionality. As small business and city-wide initiatives continue to spread, so does the impact of those focused on intentionally improving environmental outcomes. Keep it up!

Shout out to: A2Zero in Ann Arbor, MI.

Bonus shout outs to:

Meals on Wheels
Bee Joyful
Environmental Working Group (EWG)
U.S. Environmental Protection Agency (EPA)
Lindsey McCoy, Co-Founder & CEO of Plaine Products

Find more with Jessica & Andrea on the Capitalism for Green podcast (Apple | Spotify)

Instagram | Company Mentions | BioSite | Transcripts

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

Hosted on Acast. See acast.com/privacy for more information.

Travis Franklin, Co-Founder of Tipton Franklin and Founder of Bar 9 Agency (Interview 22/100)

Tue, 30 Sep 2025 10:00:00 GMT

Travis Franklin is the Co-Founder of Tipton Franklin and Founder of Bar 9 Agency. He's also the second in a 2-part series of the folks behind Tipton Franklin. When you put the stories of Angela Tipton (his Co-Founder) & Travis together, you get this well-rounded perspective of 2 folks that are using their unique expertise that positions them right between their agriculture and scientific backgrounds with each of their marketing education & experience to help the experts in each of those respective fields work seamlessly together. If we’ve learned anything from the folks from the previous interviews of the Capitalism for Good project, it’s that it really takes all kinds of people, working together to keep things running, especially running well and running for good (I’m reminded here about Veronica Hernandez’s bird analogy). They’re also both focused, and have been from the beginning, on being intentional about where they can make an impact and choosing the people that they feel good about working with.

In his words, “every single pivot was a moment that I was planting a seed.” Whether those moments were intentional or not, it was each of those seeds and the curveballs that life pitches to us all, that got him to where he is now. And while the technology of today they're using in Tipton Franklin is helping small businesses keep up with their competition, these novel advancements aren't free of downsides. Travis doesn’t sweep the concerns under the rug making comparisons to the perceived potential threat of Y2K referencing the instinct we all inherently have saying that, “evolution has told us to watch for the grass moving in the jungle so that when that when the predator comes at us, we’re ready…we’re at that stage now where we’re not sure that the AI is the grass moving in the jungle and we’re in danger or if it’s something else that’s there to help us.” Despite the risk, he is choosing to leverage the opportunities for good through both Tipton Franklin & Bar 9 Agency. At the end of the day, that’s exactly what this project is all about. And that’s exactly the kind of thing that we can all learn from.

Shout out to:

Sabrina Romonov - Blotato

Instagram | Company Mentions | BioSite | Transcripts

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

Hosted on Acast. See acast.com/privacy for more information.

Angela Tipton, Co-Founder of Tipton Franklin (Interview 21/100)

Tue, 23 Sep 2025 10:00:00 GMT

Angela Tipton is the Co-Founder of Tipton Franklin (and we may or may not be featuring her counterpart in the future…) and is our 21st interview of business leaders making a positive impact on their communities. She breaks down a very complicated world of science professionals and her role of helping those scientists with their marketing needs. Especially in today’s society, when science can sometimes be viewed as controversial and can be misunderstood without the deep knowledge of their specialties, helping navigate communication is key. Simply put, in her words, “the only thing really that trumps science, is better science.” The niche that Angela supports through Tipton Franklin is key to helping scientists further their missions. We talk about the importance of helping experts be experts by supporting their communication and marketing needs. When marketing specialists can partner with those in science, especially those small businesses with hearts of gold and minds that push the envelope, can use their expertise to focus on crafting tailored messages for the public, investors, internally, to funders, or whoever, then that allows the scientists to focus on what they do best: the science. It takes a community of partners working together, leaning into their individual talents, and chasing each of their individual dreams, to push society further, expand our knowledge of the world around us, and leverage the technology and advancements in AgTech, BioTech, and beyond.

And speaking of communities of people working together, one of my favorite rabbit holes that Angela indulged me by walking into when we spoke was about mentorship. Just like how Tipton Franklin helps scientists and small businesses see and take advantage of new opportunities to give them a competitive edge, mentors can also do that for each of us. When each of us are focused on keeping things afloat in our daily lives when we’re trying to meet our professional goals in our current roles, maintain our family responsibilities, and keep all the current plates in the world, it’s easy to only see the world from our own immediate perspective. That’s where mentors come in to reflect back to us the pieces that may be more difficult to see. For Angela, one of those instances was when her supervisor pointed out that she might thrive in marketing. But that mentor could take so many different forms. It could be a formal agreement between a more experienced and lesser experienced individual in a similar field with clearly outlined goals and actions steps. It could also just be someone that crosses your path (personally and/or professionally), that takes the time to notice you as a human and foster those things that both fill your cup and that you might have a particular set of skills for. It can look different with different people and at different points in your life.

Shout out:

Compassion First

Instagram | Company Mentions | BioSite (with links to listen & more) | Transcripts

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

Hosted on Acast. See acast.com/privacy for more information.

Peter Krull, Partner and the Director of Sustainable Investing at Earth Equity Advisors (Interview 20/100)

Tue, 16 Sep 2025 10:00:00 GMT

In a lot of ways, Peter Krull is another perfect example of the Capitalism for Good project. He’s a Partner and the Director of Sustainable Investing at Earth Equity Advisors as well as a host of the Dollars & Change podcast and author of the upcoming book, The Sustainable Investor. He’s also clearly driven by the idea that we can use our money to create positive change in the world around us. In his words, “the way we spend our money, is all an extension of us” and “if you’re going to do this, why not do it so that you not only have an impact on somebody’s bottom line, but you also have an impact on the world around them?” He’s also a book-loving avid-reader, which obviously also speaks right to so many of my favorite things. Throw in a Ted Lasso quote (“be curious and not judgmental”) and it’s no wonder that he made the cut. He credits part of this to growing up in a generation that started to buck the norm in favor of a “non-linear life” that perpetuates an against-the-grain approach to business and to life. We talk about the behind-the-scenes mentality that led him to dedicate his career to advancing solutions through intentionally invested dollars.

Shout out to:

Garvin Jabusch of Green Alpha Fund & Green Alpha Advisors
Ed Begley Jr. (specifically his book called “Sustainable Living: Learning to Conserve Resources and Manage an Eco-Conscious Life” & his interview with Peter on the Dollars & Change podcast)

Book Recommendations:

Instagram | Company Mentions | BioSite (with links to listen & more) | Transcripts

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

Hosted on Acast. See acast.com/privacy for more information.

Julia K. Dietmar, Co-Founder & CEO of Open Wardrobe (Interview 19/100)

Tue, 09 Sep 2025 10:00:00 GMT

When we think about companies that are leveraging the tools and knowledge at your fingertips for the greater good, OpenWardrobe easily fits the mold. Julia K. Dietmar is the Co-Founder and CEO of this AI powered app & web browser designed to help you organize your closet, track the clothes you’re wearing (or not wearing), provide education to help you wear the clothes in your closet that you’re not wearing, and help you shop intentionally. It also has integrations with ThreadUp & an alterations platform with additional useful tools available to partnering stylists. The all-encompassing fashion tool is so much more than what it might seem to be on the surface.

While she might call her journey to the intersection of apparel, data, and technology an accident, her motivations to leverage data and technology to help keep clothes out of landfills. Sustainability. Because, in her words, “People need solutions, not things.” She had me hooked and ready to ask a million more questions. Her transparency mixed with passion stands out to me. She’s not afraid to shy away from some of the warranted concerns about the future of AI. She is committed to leverage it for good though and expects her team of experts to be life-long learners keeping up with the latest tools available to continue to grow an “ecosystem of services” with OpenWardrobe. She’s constantly evolving and so is OpenWardrobe.

Her dedication to leveraging the tools available to all of us to help us all be more mindful, especially when it comes to reducing waste, is admirable. And her advice to other entrepreneurs out there trying to make it work, “just keep swimming.” Thank you, Julia for everything!

Shout out:

Julie Bornstein, Founder & CEO of Daydream

Bonus shout out:

Charlie Dietmar, Chief of Cuteness

Bonus Discount:

CFG for 20% off Style Blueprint (Style Blueprint Men & Style Blueprint Women)

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We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

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Hannah Withers, Caretaker of Maxine’s Tap Room (Interview 18/100)

Tue, 02 Sep 2025 11:00:00 GMT

Maxine Miller opened Maxine's Tap Room as a single woman in 1950. Hannah Withers is the current Caretaker of Maxine's.

Shout outs to:

Kate Gerwin - Owner of Happy Accidents in Albuquerque, NM
Marilyn Megenity - Founder of Mercury Cafe in Denver, CO

Bonus shout outs to:

Andrea Foren
Arsaga’s
Atlas the Restaurant
Ben = her 50/50 partner in everything
Block Street Records
Esquire Magazine
Fayetteville Independent Restaurant Alliance
Give Her Credit by Grace L. Williams
Hugo's
International Culinary Institute
Jacques Pepin
Jacques Torres
Lisa Corrigan - legacy endowment scholarship at the University of Arkansas in honor of Maxine’s
Little Bread Co.
Leverett Lounge
Maxine Miller
Mockingbird Kitchen
Northwest Arkansas Equality
The Mother Folkers
Vogue Magazine

Company Mentions | BioSite (with links to listen & more) | Transcripts

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

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Sami Baldridge, Series Six Company (Interview 17/100)

Tue, 26 Aug 2025 10:00:00 GMT

Sami Baldridge, Owner of Series Six, is another founder of a St. Louis based apparel company (shout out to Jeff & Randy Vines of Interview #15/100) that is so much more than just a t-shirt company. Series Six has become a staple in the St. Louis, Missouri community and part of that is because they’re once again leveraging the love for the city. And the city loves them back for it. Sami sits down to talk to us about what it’s been like to start and build her brand. She also gives some practical advice for other entrepreneurs looking to build in a community give back initiative into their plan the way Series Six does with their local zoo, museums, nonprofits, children’s hospitals, and restaurants.

For Sami, it might be that growing up in a sports family helped give her the mentality needed to grow her business. She talks about prioritizing valuing employees (much like you would teammates and fans), having a strong work ethic, and a “scrappy mentality” (are you picking up on the theme of St. Louis yet??). She also places a strong emphasis on quality. When I ask her about the future of companies like hers with the dawn of AI entering the creative world, she seems mostly unfazed knowing that the creativity and quality of their products is largely untouchable by AI.

While we often focus Capitalism for Good on businesses that support their communities, it’s important to point out that Sami’s community also supported her all along the way. Her entrepreneur grandfather saw the potential in her at an early age and encouraged her to pursue business education. Her parents were supportive of her goals. And her hard work and talent was quickly recognized and respected by the public like when a fellow St. Louisans named Barb (shout out Barb!!) stopped her to say she loved her self-designed shirt and wanted to know where she got it. Barb is still a big supporter and the support throughout the community has only grown since that day they first met.

Once again, let’s hear it for people supporting people, businesses supporting businesses, women supporting women, and community supporting community. Love to see it.

Shout out to:

Company Mentions | BioSite (with links to listen & more) | Transcripts

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

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Cathy Nesbitt, Founder of Cathy’s Composters & Cathy’s Chuckle Club (Interview 16/100)

Tue, 19 Aug 2025 10:00:00 GMT

Cathy Nesbitt calls herself an “accidental entrepreneur" and is the Founder of Cathy’s Composters and Cathy’s Chuckle Club, Not only does Cathy teach us about laughter yoga and tell us about how she became to be an ambassador for it, but she also talks about how she started her career as a secretary, studied psychology, owned a composting worm business, and so many other detours along the way. At each stop, she gained some new skills, found new ways to help her community, and all of it brought her to where she is today. It’s such a twisty turny journey that so many of us can relate to. We can also learn a lot from her.

She talks about how sometimes it’s not easy to make sense of the dots while you connecting them in real time or truly understand the impact that you have on the community around you, but, as she reminds me in real time as we talked, leading with positivity and encouragement for your community does have an impact even if we don’t see it in real time. Even if we don’t see it later. You never know how a small interaction, a chance to educate children about the value of worms, a morning laughter yoga session, or whatever it is that you’re doing today may positively impact those around you. It’s people like Cathy that remind me (and hopefully all of us) that it’s worth giving it our best effort to do right by our community whether we see the impact or not. In her words, “all of these little impacts make a big impact.”

Last week, I attended her Chuckle Club for the first time. It was a Tuesday morning at 9:30AM EST. I had just finished a work out, scrambled to get showered, and annoyed at myself for (once again) trying to stuff too many things into too little time and likely running late. I didn’t really know what to expect and I am so happy to report that it was a delight. It was cheesy for sure, but I’ll be darned if I didn’t truly have a smile on my face as I laughed and it lasted throughout the day. If you want some pure, honest to god, lighthearted fun moments, I highly recommend checking it out.

Shout out to:

Rachel Parent, Founder of Kids Right to Know

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We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

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Jeff & Randy Vines, Owners of STL Style (Interview 15/100)

Tue, 12 Aug 2025 10:00:00 GMT

Jeff & Randy Vines, Founders & Owners of STL Style are full of advice, full of grit, and full of love for their hometown community of St. Louis, Missouri. What started as a moonlight project in 2001 when they graduated college, quickly evolved into much more as it gained media attention and recognition all over the world. That t-shirt business grew to a brick and mortar location now known locally as STL Stylehouse. And then that shop evolved with the help of it’s employees to become the larger community it is now.

They’ve also built a stellar internal community by propping up their staff, giving them ownership to make the community around the store what they want it to be. “Our staff is as diverse as the city itself” and are proud of the staff, consider them family, and truly love them. Empower employees to use the space for what they need. This is well beyond a local t-shirt company as they have been known to host open mic nights, drag performances and makeup workshops, backdrops for a professional freelance photographer building his own business outside of the brand. They even give everyone a set of keys and let people keep their keys past their time of employment and welcome a return to visit the house cat. They’ve created a sense of ownership.

They don't take it for granted that the city loves them back. Even supporting their competitors within the community of St. Louis-based apparel shops that have since opened. They give a shout out to the younger similar businesses that are doing a great job by acknowledging their competition fueling their own evolution. Once again, uplifting the community including the competition.

Here’s where you can find them for custom work, collaborations with brands with Washington Universities, STL Public Radio, public speaking, tours for school groups & relocation tour groups, all things ready to uplift STL:

Shout outs to:

Amanda Clark - founded Renegade Tours now adopted by the Missouri History Museum (Randy does tours for the program)
Natasha Bahrami - Ginworld (very first custom design project!)
Bill Streeter - videographer and founder of Lo-Fi Cherokee to showcase local music & businesses
Vertrell Yates - freelance photographer & owner of Trells Eye Photography

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We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

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Wade Ogle, Owner of Block Street Records (Interview 14/100)

Tue, 05 Aug 2025 10:00:00 GMT

Wade Ogle, Owner of Block Street Records (with 2 locations in Bentonville, AR & Fayetteville, AR). There are so many things that stand out about how he’s built his record store business. First of all, we start this interview talking about how the store doesn’t have a traditional website. They do have a Facebook and an instagram for each location (Fayetteville & Bentonville), but that’s it. They do almost all of their business in person save for an occasional sale via Discogs. Second, he is pretty adamant that he’s not a traditional “business guy” even though he’s been in business for what seems like his entire adult life. He’s meticulous about what he wanted this “proper record store” to be like: fun, organized, and friendly. I’m struck by his words of “if it fails, it won’t be because I didn’t try my very best.” Further, his respect and support for both his employees (he gives a shout out to a number of them including Shelby and Logan) as well as all of the customers that enter the stores is obvious. He's an example of a leader that cares about his employees beyond just working for him at the store at the moment. He even throws out some numbers of how long employees tend to work at the store (his “main guy” Logan has been there over 7 years). He also wants the staff at the store on a daily basis to be knowledgeable, but also friendly and inclusive. He respects that everyone has their own music they love and wants to help them find what they're looking for regardless of what it is plus maybe help them discover something that might be a little outside of their normal wheelhouse. That’s what he and the staff at Block Street Records are there for.

Shout outs to:

Arkadia Retrocade - Shea Mathis
Chris Selby (aka “Clunk”) - Owner of CHEW (Clunk’s Hungry Express Wagon) - Facebook
Hannah Withers - Owner of Maxine’s

Bonus outs to:

Bonus shout out for his own music:

Diamond Meadows (latest project)
Wade Ogle for long band history & solo stuff

Company Mentions | BioSite (with links to listen & more) | Transcripts

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

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Kate Assaraf, Founder & CEO of Dip (Interview 13/100)

Tue, 29 Jul 2025 10:00:00 GMT

Kate Assaraf is the CEO of Dip, a sustainable hair care brand that was built with careful intention. And this episode is full of intention, full of gratitude, and full of words of wisdom that will make you feel empowered to build something great for yourself and for your community. Seriously. Kate’s here’s to show us the way.

Get to know your customers. Talk to them like you do your friends. Value them. In fact, when I asked her about recommendations for someone just starting to look at making sustainable swaps, she doesn’t skip a beat before responding that it depends on the person and what they’re interested in. That insight into the factors that go into why people make the choices that they do seems to be a key factor in how she operates. And it’s working.

“I’ve hired people that are better than me at almost everything” is something that reminds me of Veronica Hernandez talking about how she looks for employees on her team that can move faster than her. Clearly that’s a great way to curate a strong and successful team. There’s also an underlying respect there for the folks that are working so hard to execute the mission and vision of the company. In fact, this episode is full of shout outs. Shout outs to her mentors. Shout outs to her family. Shout outs to refill stores. Shout outs to the entire dip team. Shout outs to other sustainable beauty brands. So. Many. Shout. Outs.

When thinking about examples of leaders that are using their businesses to have a positive impact on their internal and external communities, Kate is a shining example of this. She’s supportive. She’s honest. She’s hard working. She’s relatable. She’s funny. She’s a cat lover. We have so much to learn from her.

Shout outs to:

Plaine Products (Lindsey McCoy gave a shout out to Kate in her interview)

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We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

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Josh Daniel, Owner & Operator of TrashHelp (Interview 12/100)

Tue, 22 Jul 2025 10:00:00 GMT

Josh Daniel is the founder, owner, and operator of TrashHelp, located in Florida and providing a dumpster rental and junk removal service to his community. What caught my eye first about TrashHelp was the description of the estate cleanout with compassion care, discretion, and patience. This is a field that I honestly would not have thought of, but I’m here to give credit where it’s due. Mari Casas reached out to recommend Josh and I’m so happy that she did. Josh has such an empathetic and personal demeanor that makes it so clear so quickly why she thought he would be a great fit. He’s a great dude. It’s that simple.

He also has a talent for telling stories that paint a picture (he was so full of them that not all were recorded and not all could fit in just this one episode). So while we might not all be familiar with the dumpster business, he’s sure to bring us all into the world and show us what it’s really like. Spoiler alert (and trigger warning for some), it’s not pretty. In fact, it sounds downright tough. Obviously, we’re first thinking about how smelly, gross, or physically difficult it might be to work in this field. What had not occurred to me though, is that he and his team are often showing up to do a job while another human is really struggling. We’re talking estate cleanout after a loved one has passed, massive home cleanouts tied to the mental health struggle resulting in hoarding, animals that need help, eviction notices, storm cleanup, and more. Those are already times that are tough to navigate, especially when you have a job to do. Josh balances making sure that he’s doing the job well, but also making sure that he’s taking care of his fellow human being. And that’s admirable.

He’s another leader that is not only a great example of how to lead a company, but also how to treat people in all areas of our lives. In so many ways, that’s what the Capitalism for Good project is grounded in: folks that are just decent human beings in every aspect of the word who happen to own businesses. It seems to come natural to them to take care of their clients and employees the same way they do their families, friends, and neighbors. That’s something that we can all look up to.

It’s also no surprise that his business has just naturally grown and that his community members want to hire him, work for him, and call to check up on him (shout out to sweet Ms. Rita).

Shout outs to:

Jeremey Philbeck at Jeremy's Septic.
Mari at Mari Casas Design

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We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

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Connor Treacy, Entrepreneur (Interview 11/100)

Tue, 15 Jul 2025 10:00:00 GMT

In a lot of ways, Connor Treacy is an example of someone whose leadership spills beyond just what is evident in the business world. While Connor has a wide range of experience in his career, he’s shown himself to be a leader in all aspects of his life including the work that he’s doing in partnership with pushing political actions that line up with his values. Sometimes being a leader is an unconscious skill and trait that permeates all the things we do. Connor might be one of the most perfect examples of that. As much as I tried to get him to put himself in a box or nail down his next goals, it all just came back to him embracing the people around him and naturally gathering people together in a positive way. I’m not sure that we give folks like Connor who are natural connectors enough credit. Combine that ability with a life-long learner and a work ethic that seems to span larger than a narrow goal and you get a man who gave a shout out to Warren Buffet for being a seemingly down to earth man giving away all his money he worked so hard to earn.

It wasn’t all roses and butterflies. He’s open about the times that things weren’t going his way or when he felt like he was on the verge of losing it all. It’s those ups and downs that we all can relate to. The reality is that the path to successfully making a positive impact isn’t easy and isn’t linear. There are so many detours, lessons learned, and hiccups that pop up along the way. He also brings a theme of working really hard on whatever project is in front of him. When he started throwing parties, he was throwing bigger and better parties that more people want to come to. When he started working in music, he helped grow Yungblud into a multiplatinum selling artist. We also talk about how the hustle looks different depending on the day or the year or the project. Sometimes it looks like it’s just going on a really long walk and letting the inspiration come to you. Sometimes it’s tackling the to-do list in front of you. Sometimes it’s going back to school. Sometimes it’s DJ’ing a democratic political event to support the cause. It might not look like your typical grind, but it all adds up and it’s all meaningful.

His advice for giving back to the community? Simple: use your skills and talents. Not as rich as Warren Buffet (yet)? Give your time. Want to be a good supervisor? Treat everybody the same, no matter who they are. Want to get into politics, but don’t know anyone in that space? Start reaching out to folks. Find a gap in your experience? Fill it in. This common sense approach to life reminds me of Whitney Wagner’s “see a need; fill a need” line. t's also the common sense approach to a good leader pushing for a meaningful and positive impact in the world.

Shout outs to:

Stonewall Democratic Club

Working Families Party

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We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

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Between the Interviews - 10% Check In

Tue, 08 Jul 2025 10:00:00 GMT

10 down & 90 to go! I’ve gone back through the first 10 to pull out some themes & ideas that stuck out to me. This is not scientific nor a controlled study. I did not ask everyone the exact same questions, so something that came up with one person may be true for all the others, but we just didn’t cover it. So take this with a grain of salt that these are simply observations. There were so many themes that have risen to surface already and some thought-provoking differences that have come up so far. In this episode, I recap what has come up so far.

First 10 interviews:

Shannon Masterson - OT, Nonprofit Founder, Accessibility & Inclusion Champion
Andrew Bolton - CEO of Tech Rescue
Greg Moore - President of Charlie Hustle
Veronica Hernandez - GM of Modesto Nuts
Emma Grose - Co-Founder & CEO of MABLE & HAY! Straws
Keith Bradley - Co-Owner of Made in KC
Kyle Parsons - Founder of Indosole
Marissa Gencarelli - Co-Founder of Yoli Tortilleria
Lindsey McCoy - Founder & CEO of Plaine Products
Whitney Wagner - Co-Founder of Refill Emporium

Thank you so much to everyone that has subscribed through the Patreon. These subscriptions are what fund the project and keep it going. There are many different tiers available, starting at $1 and $2/month and each tier gets you access to extras. For example, $2/month Listener Tier gets early access to Interviews on Thursdays (audio & video); $3/month Member Tier adds on weekly Between the Interviews Series on Mondays; VIP Tier has merch. I do my best to give back to those joining, so check the show notes for the link to the Patreon.

I truly do want to hear from you, so please message me on Instagram, on the Patreon, leave a review, or email me your thoughts and suggestions. I really am listening and have been working on pulling in leaders from locations near where I know people are following from and from industries that are of interest to you all. Send me your thoughts and I’ll do the research here.

Finally, if you’re interested in working together to build better community, check out the business website www.capitalism-for-good.com. Whether you’re interested in starting or expanding a community give back initiative with your company, want to plan a volunteer day, are looking for a charity partner that fits your values, or perhaps talk about some eduction around the value of community partnerships, I would love to help. I’d be happy to get on a phone call to see how CFG can help you with your community goals.

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We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

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Whitney Wagner, Co-Founder of Refill Emporium (Interview 10/100)

Tue, 01 Jul 2025 10:00:00 GMT

Whitney Wagner, is the founder of Refill Emporium in St. Clair Shores, MI & she has such a great story to tell about how she & her best friend (shout out Shannon) started this local refill & zero waste store. Starting with 12 products that they toted from one farmers market or pop up to another while making products in house to growing tenfold within a few years, the brains behind Refill Emporium are truly filling a void in their community.

Fueled by the belief that knowledge isn’t something to gatekeep, Whitney gives so much advice to anyone else interested in opening (or who already has opened) a refill store, all those small business owners out there, & all of us:

Invest in a chemistry degree
Manufacture your own unscented projects yourself if you can (it’ll give you some protection from the volatility of the rest of the world, give you more control over the ingredients, & will naturally provide a unique product that won’t be purchased anywhere else…um who doesn’t love an exclusive item??)
Procure from local vendors if you can
“Find a need. Fill a need.”
Get to know your customers. Like, really get to know them. Share your knowledge. Build relationships. And then allow that word of mouth to spread like the wildfire (but, you know, the good kind of wildfire)
Use transparency & your unique skills to your benefit! Let the people see how the sausage is made…or in her case, how the reusable paper towels are made.
Offer high quality products. The ingredients make a difference. Don’t forget to take the time to explain why it makes such a difference. Knowledge is power, people.
Get to know those that also have a similar business model & be respectful of the boundaries & the market.
Are you an owner of a refill shop? If so, join the Zero Waste Refill Shop Facebook Groups with other owners and follow the Refill Collective on Instagram.

Of course, we get into the importance of giving back to your community, both personally & professionally.

Shout outs to:

Hard Rock Stone Works in Sterling Heights, MI

iCare of Michigan

Pam at GVST Wellness

BYOC Co. in Ann Arbor

Andy at Yaya Maria’s

Shelby Township Farmers Market

JJ's Feelin’ Wick’d Candles

MI-fillosophy

Company Mentions | BioSite (with links to listen & more) | Transcripts

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

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Lindsey McCoy, CEO of Plaine Products (Interview 9/100)

Tue, 24 Jun 2025 10:00:00 GMT

Lindsey McCoy is the founder and CEO of Plaine Products, a company selling refillable hair and body products, is an example of a leader that took an idea, found a partner (her sister), and made it happen. This circular product business model seems like it’s from the future of sustainable products. It’s simple: buy a hair and/or body product from Plaine Products either online or in store, order another when you’re ready for a refill, rinse out the empty one and put it in the same box the new one came in, and then ship it back to be cleaned and reused again.

Her realistic approach to building a business on her own terms while determined to make a positive impact on the global community. A lot of people would advise a company to wait until they hit a revenue goal before incorporating a donation component. Plain Products did that from the get go. A lot of people would advise to opt for a cheaper product. Plaine Products refused to skimp on quality. A lot of people would advise to seek out investors to increase capital. Again, Plaine Products did not. And it’s paying off. She walks us through the process of finding product and packaging manufacturers that were a good fit for the company, what it’s like to partner with your sister (a real yin & yang combo), business structure and management philosophies, the impact of building in donation components to the financial structure, embracing imperfections (a lesson I sorely need to learn), and more. There’s so much to learn and inspiration to gain from this interview with Lindsey and I can’t thank her enough for taking the time to talk with me.

Shout outs to:

Instagram | Company Mentions | BioSite (with links to listen & more) | Transcripts

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

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Marissa Gencarelli, Co-Founder of Yoli Tortilleria (Interview 8/100)

Tue, 17 Jun 2025 10:00:00 GMT

Marissa Gencarelli, Co-Founder of Yoli Tortilleria, is making and selling tortillas as an ode to her roots in Mexico. This conversation starts with her talking about speaking to a group at Kemper Museum about how consumers have a choice to be a buy from companies that align with your values. While others may say things like “keep politics out of my food,” it’s her view (and mine) that we can’t separate those two. The good news is that it’s clear that Yoli’s values of community, family, and the idea that “corn is life” drive their growth and sticking to those values has served them so well.

She tells the story about how she started with cooking in her home to get her mind off the stress of life and the magic grew from there. She and her partner (both in business and in life), Mark, juggled newborn children, full time jobs, and all the hectic aspects of life as Yoli rocketed into the Kansas City market. Marissa comes from a long line of strong females and her ability to take those lessons and strengths from her family tree to educate the community how diverse and high quality Mexican food can be by making food fun. Let me tell you from my experience, she’s doing a great job of making food fun.

Her background in the corporate world helped to set the strategy and details that prepare them for all the complications and details of the opportunities for expansion that popped up, especially early on. A thoughtful structure that involves cross-training, flexible hours, and teamwork both supports the employees that keep Yoli running on a daily basis and helps those employees grow in their own careers and personal lives. Her honest view of how to run a business while being smart and intentional about giving back to the community was insightful. So many business leaders have a tough time saying no when donation requests come in, especially for those within their nonprofit neighbors. She makes a great point about considering the aligning of values and return on investments by specifically choosing to partner with nonprofits and community partners that are directly associated with the values and purpose of Yoli. They focus their partnerships on women (specifically building the confidence of young women), local farmers, and entrepreneurs to allow for a higher return on investment into the community.

Shoutouts:

Angie Long, Co-Owner of KC Current

Correction: I mention that Marissa is the 3rd woman to be interviewed, but she, in fact is #4! (Shannon, Veronica, Emma, and now: Marissa).

Early and bonus shows as well as curated discussions and merch are available on Patreon.

Company Mentions | BioSite (with links to listen & more) | Transcripts

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

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Kyle Parsons, Founder of Indosole (Interview 7/100)

Tue, 10 Jun 2025 10:00:00 GMT

You’re going to buy shoes anyway, so why not buy from a brand that is actively working to clean up our planet? Indosole is a recycled footwear brand based in Bali, Indonesia with a global initiative and its founder, Kyle Parsons, talks about the impact of sustainable manufacturing and what it’s like to evolve from idea to implementation while continuously improving.

Originally from the United States, he was naturally drawn to everything Bali has to offer. During one early visit, he broke a flip flop and the replacement launched the idea for what is now Indosole. While the idea of repurposing old tires for the soles of shoes might have been more common in the area, what sets Indosole apart is the higher quality that has developed over many iterations.

Shout out to:

Sungai Watch
Patagonia (back in the shout outs again!)

Early and bonus shows as well as curated discussions and merch are available on Patreon.

Company Mentions | BioSite (with links to listen & more) | Transcripts

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

Hosted on Acast. See acast.com/privacy for more information.

Keith Bradley, Co-owner of Made in KC (Interview 6/100)

Tue, 03 Jun 2025 10:00:00 GMT

Let’s hear it for a true blue hometown business like Made in KC. Made in KC is a local retailer exclusively selling goods that are made in Kansas City (just like its name!). Keith Bradley, Co-Owner of the store, talks about his experience starting and growing a business of selling goods exclusively made by those in Kansas City (see: the name of their store). Does it come with its own challenges? Yes. Does this locally owned business still remain connected to the global economy? Yes. Is it also thriving by lifting up the people that live right in its own neighborhood? Absolutely yes.

Shout out: restaurant workers! Keith talks about how looks to those in the restaurant industry as folks that are working tirelessly to build strong stable businesses to feed our neighborhoods in a challenging environment.

Under the same family businesses, they also own Front Range Cafe, Outta the Blue, Sandlot Goods, and Rainy Day Books.

Bonus shout out: New Heights with Jason & Travis Kelce (because, can we really post a podcast and not mention the Kelce’s or the Swift’s?) and to Porky’s in Grain Valley, MO.

Early and bonus shows as well as curated discussions and merch are available on Patreon.

Company Mentions | BioSite (with links to listen & more) | Transcripts

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

Hosted on Acast. See acast.com/privacy for more information.

Emma Grose, Co-Founder & CEO of MABLE and HAY! Straws (Interview 5/100)

Tue, 27 May 2025 10:00:00 GMT

Emma Grose, CEO & Co-founder of MABLE and HAY! Straws with both brands focused on designing and manufacturing sustainable products like toothbrushes (both manual and electric toothbrush heads), straws, cutlery, floss, cotton swabs, and stir sticks. What’s even better, both brands have built in community give-back programs so you can feel even better about purchasing these products. We talk about her experiences getting started and the lack of female representation in the venture capital world, the importance of sustainability and community give-back programs, how she found the confidence to be the strong leader she is now, and the difficulties of running sustainably-manufactured brands in today’s volatile world (especially in the United States).

Early and bonus shows as well as curated discussions and merch are available on Patreon.

Use code CAPCAPITALISMFORGO for 15% off at HAY! Straws and MABLE.

Company Mentions | BioSite (with links to listen & more) | Transcripts

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

Hosted on Acast. See acast.com/privacy for more information.

Veronica Hernandez, Veronica Hernandez, former General Manager for the Modesto Nuts & Project Manager for CRLA (Interview 4/100)

Tue, 13 May 2025 10:00:00 GMT

Veronica Hernandez, General Manager of the Modesto Nuts tells a great story of her journey starting as an unpaid intern for two different teams and the working her way up to her current position as woman GM in minor league baseball. She’s a wealth of advice from finding ways to make sacrifices to get to where you want to go, to the importance of curating a network around you, and not being discouraged by imperfection.

Shout outs to: Jesse Cole from the The Savannah Bananas and California Rural Legal Assistance (CRLA)

Early and bonus shows as well as curated discussions and merch are available on Patreon.

Company Mentions | BioSite (with links to listen & more) | Transcripts

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

Hosted on Acast. See acast.com/privacy for more information.

Greg Moore, President of Charlie Hustle (Interview 3/100)

Tue, 29 Apr 2025 10:00:00 GMT

Want something that will make you feel good about the world around you? This interview about a KC based apparel company and its president with a heart of gold will help you with that. We talk about the journey that brought him to his current position as the head of Charlie Hustle, the importance of giving back to the community, and what it’s like leading a strong stable team in times of chaos.

Shout outs to: Patagonia & Ruby Jean’s Juicery.

Bonus shout outs: Chase McAnulty (founder), The Big Slick, Buck Mason, Children’s Mercy, Dick’s Sporting Goods, Girls on the Run, Kansas City Rose Society, KC Pet Project, Made in KC, Marine Layer, Nelson Atkins Museum, Rally House, Red Card KC, Royals Foundation, Scheels, United Way, Veterans Community Project, 1K for KC, Travis Kelce & Taylor Swift.

Company Mentions | BioSite (with links to listen & more) | Transcripts

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

Hosted on Acast. See acast.com/privacy for more information.

Andrew Bolton, CEO of Tech Rescue, LLC (Interview 2/100)

Tue, 15 Apr 2025 10:00:00 GMT

Andrew Bolton is the CEO of Tech Rescue, LLC, a company offering 24/7 on demand tech support to its customers. He and his company pride themselves on providing personalized attention and support when people are frustrated and looking for help. A large part of the customer base is older adults who are using technology to both access basic things like healthcare as well as enjoying their favorite gaming hobby, so they operate with the basic belief that “every call is from somebody's most important person in their life…This is somebody's meemaw. This is somebody's pawpaw. This is somebody's father. Somebody's mother, somebody's sister, somebody's brother. I take that very seriously. So when there's a concern, you get a call from me.“

Andrew Bolton is a real-world example of good business karma in practice. He followed through on providing a service better than the competition, focusing on the people and community, and then the money followed. If you or someone you know is looking for on-demand 24/7 tech support, I would highly recommend Tech Rescue (you can also contact them via phone at 855-250-8586).

In the theme of Capitalism for Good, he also gave a shout out to supporting the local Goodwill and Red Cross chapters both in your area and in other areas impacted by natural disasters. Giving back to the community, especially those needing true help and support is so important.

Early and bonus shows as well as curated discussions and merch are available on Patreon.

Instagram | BioSite (with links to listen & more) | Transcripts

Listen to and watch the full extended interview on Patreon here.

Company Mentions | BioSite (with links to listen & more) | Transcripts

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

Hosted on Acast. See acast.com/privacy for more information.

Between the Interviews - What is Capitalism for Good?

Tue, 11 Mar 2025 10:00:00 GMT

Business Karma. This idea that if we choose the greater good or we choose to prioritize people when making business decisions, that it will often be a benefit back to us. It may take some time. It may be a delayed benefit, but sometimes that benefit might even come back multiplied.

While the focus of the Capitalism for Good project is through the lens of discussions with business leaders, I would argue that we all, regardless of our positions or titles, have the opportunity to be leaders through our actions. No matter who we are working for. No matter what our field is. No matter if we aren’t even working for the company. We can all conduct ourselves as leaders in a given situation.

You never know when that good business karma may come back around later. It could increase your return on investment many times over. There’s also a chance that it might not, but how much does it hurt to try?

What have I read: Mantras/quotes/affirmations. Sometimes I just need to give myself a quick pep talk and having a handful of options at my fingertips to help keep me going forward is so valuable to me. One of my recent favorites is, “you have been here before and you can do it again.” What are your pep talks that you give yourself?

I'm not telling you what to do, but here's where I'm putting my dollar: Trader Joe’s! Seriously, I’ve been to Trader Joe’s all over the United States and I’m so impressed that regardless of where I am geographically, the culture is still the same. There’s always a friendly and helpful team of staff with some reliably great produce and products. More times than not, I’m choosing a Trader Joe’s if that’s an option.

Early and bonus shows as well as curated discussions and merch are available on Patreon.

Instagram | Company Mentions | BioSite (with links to listen & more) | Transcripts

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

Hosted on Acast. See acast.com/privacy for more information.

Between the Interviews - Business Karma

Tue, 04 Mar 2025 11:00:00 GMT

In an effort to continue to set the foundation for the Capitalism for Good project, this is who I am: I’m a millennial woman acknowledging that many generations of people prior to and up to my lifetime have successfully fought to change the landscape of the world in which I live. Today, I call out a few key pieces of government actions that have shaped the lens in which I view the world: The 19th Amendment to the Constitution in 1920, the Equal Pay Act of 1963, the 1974 Equal Credit Opportunity Act, and the Women’s Business Ownership Act in 1988.

Regardless of whether these and other similar pieces of legislation legally protect the basic human rights of all people in the United States continue to exist into our future, we must act as if they do. Regardless of what the government does or does not mandate, we must act with civility. One of the key themes of this podcast is focused on using how we make and spend our dollars to support the greater good and how we promote “better business karma” by prioritizing people and the greater good.

What I'm watching: NPR & KCUR - fact-based and unbiased information news sources are key to understanding the world around us. Local and national public radio are committed to this through transparency and are free to all.

I'm not telling you what to do, but here's where I'm putting my dollar: NPR & KCUR - National Public Radio exists on the donations of its listeners and supporters to keep this access to reliable and accurate information available to all. This is a two-for-one answer with both what I’m listening to and reading as well as where I’m spending my dollars.

Early and bonus shows as well as curated discussions and merch are available on Patreon.

More information at: https://www.capitalism-for-good.com/

Instagram | Company Mentions | BioSite (with links to listen & more) | Transcripts

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

Hosted on Acast. See acast.com/privacy for more information.

Between the Interviews - Going Gray

Tue, 25 Feb 2025 11:00:00 GMT

One thing that I’m cognizant of is that by putting the word “good” in the name of this project, it may seem to imply that there’s either a “good” or a “bad” way to make and spend money. It could seem like there’s a judgement of a right vs. a wrong way. Especially as a woman with some strong views of the world, I wholeheartedly believe that there are lines to be drawn in the sand and a time to speak up when they are crossed. I also wholeheartedly believe that much of life is more of a spectrum of gray than a simple either/or choice of black or white.

I never intend to make someone feel like they’re being judged by me for any of the decisions they make. We all have to make decisions. We all have to weigh the pros and cons. Sometimes we choose not to weigh the pros and cons because it makes more sense to us to not think too long about a decision. After all, the saying “time is money” exists for a reason.

The point is, life is complicated. While in this project I focus on making good choices in how we make and spend our dollars, that “good choice” is complex. This is not intended to be a judgement of choices, but rather a dig into the intentionality of the choices we make and the impact of those choices on the world around us. Perhaps an encouragement to think even just a beat more about the choices we make. Perhaps an encouragement to just strive for 1% better, whatever that means to each of us at a given time.

What have I read: Hello Beautiful by Ann Napolitano is a beautiful story of the complexities of the lives of each of the women in a family. It’s messy, heartfelt, dramatic (but not overly so), heavy while being light, and very well written.

I'm not telling you what to do, but here's where I'm putting my dollar: Physical books purchased at a local bookstore. Two of my favorites are Carmichael’s Bookstore in Louisville, KY and KD’s Books in Lee’s Summit, MO.

Early and bonus shows as well as curated discussions and merch are available on Patreon.

Company Mentions | BioSite (with links to listen & more) | Transcripts

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

Hosted on Acast. See acast.com/privacy for more information.

Between the Interviews - Set the Foundation

Tue, 18 Feb 2025 11:00:00 GMT

Stick with me here as I connect the way we use our dollar to how we make our dollar with government

and politics. I know politics is a hot topic here in the United States after the transition of presidential power, so take us through an adjacent path exploring how choosing where to spend our money can potentially impact our lives in other ways (ex: implications of government & politics).

This is meant to be less of an endorsement of a specific candidate or political party, but more of an encouragement to use our dollars, when feasible, to promote what’s important to us. Money is power, but not just in that when we make more money, we have more power. It’s also the power of the control over where we spend our dollar.

It’s also meant to be an explanation of the way in which I view the world. I am deeply interested in the way our inherent motivations guide our actions as well as how we evolve with additional experiences and information. In my experience, talking about tough topics, especially those that may superficially seem different from my own stance, often gives way to greater understanding, empathy, and respect. I understand that this is not the lens through which everyone else views the world, but in this episode, I present my rather rosy-colored lens of people, politics, power, and players. And I’d love to better understand the lens through which you view the world.

What I'm watching: Kansas City Chiefs

I'm not telling you what to do, but here's where I'm putting my dollar: Charlie Hustle

Early and bonus shows as well as curated discussions and merch are available on Patreon.

More information at: https://www.capitalism-for-good.com/

Instagram | Company Mentions | BioSite (with links to listen & more) | Transcripts

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

Hosted on Acast. See acast.com/privacy for more information.

Shannon Masterson, Occupational Therapist & founder of Kentucky Advocates for Inclusion & Accessibility (KAIA) (Interview 1/100)

Tue, 26 Nov 2024 11:00:36 GMT

Guest: Shannon Masterson - Private Practice Occupational Therapist (Kentucky), Founder & Executive Director of KY IEP Advocate (US, specifically Kentucky), and Host of the All Things Special About Education Podcast (available online, with a specific focus on Kentucky)

For weekly behind the scenes content, follow CFG's Between the Interviews on Patreon.

Instagram | Company Mentions | BioSite (with links to listen & more) | Transcripts

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

Hosted on Acast. See acast.com/privacy for more information.

Introduction & Vision

Tue, 19 Nov 2024 11:00:11 GMT

Hi folks! So nice to meet you and thank you for coming on this journey with me. Today, I'll set the stage for what to expect in future episodes of the Capitalism for Good podcast. More details on this episode and all future episodes will be on the associated blog. Less of me rambling and more of the good stuff to come!

For weekly bonus content, follow CFG's Between the Interviews on Patreon.

Instagram | Company Mentions | BioSite (with links to listen & more) | Transcripts

We encourage intentional consumerism and community-focused business practices.

Ad-free episodes can be accessed through paid subscription at Patreon.com/CapitalismForGood (options starting at $1).

Between the Interviews | Bittersweet Paradox | Capitalism for Green | Company Mentions

Hosted on Acast. See acast.com/privacy for more information.