China Business Breakdown

Pico VR: How It Went From Manufacturing Oculus Headsets To Winning +50% China’s VR Market

Tue, 08 Nov 2022 10:49:59 GMT

Vincent and Ivan from twitter.com/adgogoco deconstruct Pico VR’s sales and marketing funnel in China.

Pico might be the "Oculus of China" in more ways than one.

👀 It was spun out from the same OEM (original equipment manufacturer) that produces all of the Oculus headsets.

In this episode we retrace Pico’s founding story through the Bytedance acquisition and then unpack the marketing and sales strategies they are using to win +50% of China’s VR market share.

Timestamped chapters:

00:00 - Introduction

02:09 - Metaverse, Chinese vs Western understanding

07:23 - Comparison, Meta Quest vs Bytedance Pico

12:07 - Oculus founder

12:54 - Pico founding story

16:16 - Will Pico or Meta ultimately win?

18:00 - Pico physical stores

23:20 - Pico’s China funnel

30:16 - Pico’s livestream

32:10 - Pico WeChat Posts

33:25 - Pico's Weibo

34:20 - Pico on REDBOOK

36:18 - KOL Pico Campaign

37:06 - Pico WeChat Ad

39:03 - Regulatory policy, implications for Meta

41:54 - How Quest could sell to enterprise users in China

44:23 - Protecting IP

45:59 - Being competitive in China

47:30 - Pico’s esports play

LINKS:

📧: Sign up for the Adgogo Newsletter: https://www.adgogo.co/en/newsletter

🚀: Grow in China with the help of our full stack China agency: Quickeast.com

📚 : Learn more from the ChinaAdLibrary.com

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How Doublemint Gum goes viral using China’s "Weird Al" Yankovic

Fri, 02 Sep 2022 06:40:02 GMT

Vincent Pueraro and Ivan Wang discuss how Doublemint gum uses an innovative creative campaign to grow their brand awareness in China. By focusing on fun and catchy original content, with the help of China’s own local “Weird Al” Yancovic they get much larger reach than a normal ad spend will buy.

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*Do you want to see a video of this ad teardown (and Vincent & Ivan's happy faces!)? Subscribe to our YouTube Channel.

*Curious about more ad campaigns? Check out the ChinaAdLibrary.com.

Hosted on Acast. See acast.com/privacy for more information.

How NOT to convert mobile app downloads in China

Wed, 31 Aug 2022 10:28:31 GMT

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*Do you want to see a video of this ad teardown (and Vincent & Ivan's happy faces!)? Subscribe to our YouTube Channel.

*Curious about more ad campaigns? Check out the ChinaAdLibrary.com.

Hosted on Acast. See acast.com/privacy for more information.

Is Ora’s new EV the VW Beetle killer in China?

Wed, 31 Aug 2022 10:26:42 GMT

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*Do you want to see a video of this ad teardown (and Vincent & Ivan's happy faces!)? Subscribe to our YouTube Channel.

*Curious about more ad campaigns? Check out the ChinaAdLibrary.com.

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Alibaba’s Campaign to Get Gen-Z to Create Videos

Wed, 31 Aug 2022 06:57:24 GMT

Vincent Pueraro and Ivan Wang breakdown “Alibaba’s 1st Low Carbon Week” ad campaign promoting environmentalism to Gen-Z. The ad gives away money in exchange for young people creating videos and posts on their Bilibili feeds.

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*Do you want to see a video of this ad teardown (and Vincent & Ivan's happy faces!)? Subscribe to our YouTube Channel.

*Curious about more ad campaigns? Check out the China Ad Library.

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Master class on how NOT to run a Weibio ad campaign - Attempt to solve Didi passengers’ top problem

Sat, 27 Aug 2022 08:31:20 GMT

Vincent Pueraro and Ivan Wang deconstruct a chaotic Weibo ad post. When passengers finish a Didi ride, they are often prompted with the in-app question, “did the car stink?” This Chinese company, FullofHope, is promoting a car deodorizer to solve that problem. But their ad post is a master class in what not to do. This episode is short and has a lot of laughs.

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*Do you want to see a video of this ad teardown (and Vincent & Ivan's happy faces!)? Subscribe to our YouTube Channel.

*Curious about more ad campaigns? Check out the China Ad Library.

Hosted on Acast. See acast.com/privacy for more information.

How Armani developed highly effective WeChat ad creative for their target audience

Thu, 18 Aug 2022 07:46:20 GMT

Vincent Pueraro and Ivan Wang describe how Armani built a slam dunk campaign on WeChat. High level creative, clear cultural understanding and a (likely affordable) up-and-coming TV star, combined to make a campaign that resonated with the target audience. The guys also talk about how to stay on top of the many versions of Chinese Valentine’s day.

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*Do you want to see a video of this ad teardown (and Vincent & Ivan's happy faces!)? Subscribe to our YouTube Channel.

*Curious about more ad campaigns? Check out ChinaAdLibrary.com

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How this water brand uses gamified WeChat ads

Fri, 12 Aug 2022 07:38:17 GMT

Vincent Pueraro and Ivan Wang analyze how a 30 year old Chinese water brand is trying to refresh their brand using a gamified WeChat ad. The guys discuss how their effective conversion funnel is hurt by expensive but lacking creative.

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*Do you want to see a video of this ad teardown (and Vincent & Ivan's happy faces!)? Subscribe to our YouTube Channel.

*Curious about more ad campaigns? Check out the China Ad Library.

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How Luckin Coffee converts people to Douyin (Tiktok) livestreams

Fri, 05 Aug 2022 11:29:51 GMT

Vincent Pueraro and Ivan Wang review two ads. First, Luckin Coffee. The company that was once rocketing to IPO is making a comeback with the help of brand ambassador Eileen Gu, plus cute kitty-cat branding (in a tactic we call “branding by association”). In their ad they get users to directly click into an infomercial-esque Douyin livestream. Second we teardown a luxury jewelry ad from Swarovski on WeChat Moments.

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*Do you want to see a video of this ad teardown (and Vincent & Ivan's happy faces!)? Subscribe to our YouTube Channel.

*Curious about more ad campaigns? Check out the China Ad Library.

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Want to be a Chinese influencer? An Influencer Bootcamp Ad on Wechat Moments

Fri, 29 Jul 2022 11:17:48 GMT

Vincent Pueraro and Ivan Wang analyze an ad campaign for an online course that trains people into Chinese influencers. They discuss how a group of popular Bilibili influencers, CrazyAngry, that now run a Multi-Channel Network (MCN) have designed a clever business model where they recruit young people to join an online bootcamp, train to become influencers and eventually retain the most popular newbies as part of their MCN. Vincent and Ivan explain the effective conversion tactics used and the 1 thing Ivan would have done to increase the click-throughs on this WeChat Moments ad post.

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*Do you want to see a video of this ad teardown (and Vincent & Ivan's happy faces!)? Subscribe to our YouTube Channel.

*Curious about more ad campaigns? Check out the China Ad Library.

Hosted on Acast. See acast.com/privacy for more information.