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		<title>The Creative War Room </title>
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		<copyright>Töbe Pickford</copyright>
		<itunes:keywords>Healthcare creativity,Award winning work,How to fight for good work</itunes:keywords>
		<itunes:author>Töbe Pickford</itunes:author>
		<itunes:subtitle>The Health Army</itunes:subtitle>
		<itunes:summary><![CDATA[<p>Freedom from oppression, a political flashpoint, or a senseless invasion. Unfortunately, wars happen. They also happen in creative communication agencies and client meeting rooms. Whether it's internal or external, we have all been there or are right in the thick of it now. Fighting relentlessly for an idea that was formed in our heads or as a team.</p><br><p>But why the battle? Is it the case of creativity vs commerce, a mismatch of vision, a narcissistic leader or just a bad briefing?</p><br><p>Let’s dig into the battles that have been won and lost with creatives, business managers and clients. And like those wars that have passed, let’s look through the smouldering structures that are left behind in defeat or victory, and see if we can have a unified world where creativity can be expressed to its potential without any bloodshed. Or can it?</p><br><p>"The Creative War Room" podcast will provide a platform for an open and honest conversation about the battles that happen within the corporate world of healthcare communications. The podcast will offer insights, tips, and strategies for avoiding, managing, and resolving conflicts in a constructive way. It will also showcase successful campaigns and learn from failed ones, providing a valuable resource for anyone who is passionate about creativity and its potential.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		<description><![CDATA[<p>Freedom from oppression, a political flashpoint, or a senseless invasion. Unfortunately, wars happen. They also happen in creative communication agencies and client meeting rooms. Whether it's internal or external, we have all been there or are right in the thick of it now. Fighting relentlessly for an idea that was formed in our heads or as a team.</p><br><p>But why the battle? Is it the case of creativity vs commerce, a mismatch of vision, a narcissistic leader or just a bad briefing?</p><br><p>Let’s dig into the battles that have been won and lost with creatives, business managers and clients. And like those wars that have passed, let’s look through the smouldering structures that are left behind in defeat or victory, and see if we can have a unified world where creativity can be expressed to its potential without any bloodshed. Or can it?</p><br><p>"The Creative War Room" podcast will provide a platform for an open and honest conversation about the battles that happen within the corporate world of healthcare communications. The podcast will offer insights, tips, and strategies for avoiding, managing, and resolving conflicts in a constructive way. It will also showcase successful campaigns and learn from failed ones, providing a valuable resource for anyone who is passionate about creativity and its potential.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
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			<itunes:name>Töbe Pickford</itunes:name>
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		<itunes:type>episodic</itunes:type>
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				<title>The Creative War Room </title>
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			<title>Hired Guns 2 </title>
			<itunes:title>Hired Guns 2 </itunes:title>
			<pubDate>Wed, 31 Jul 2024 23:00:37 GMT</pubDate>
			<itunes:duration>56:03</itunes:duration>
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			<itunes:subtitle>The Health Writers</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>2</itunes:season>
			<itunes:episode>2</itunes:episode>
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			<description><![CDATA[<p>The Creative War Room has a chat with two top health and medical freelance copywriters, Tammy Been and Lesley Cunliffe. Hear how they entered into the art of writing for health and medical brands and the battle to gain effective but clinically correct communication.</p><br><p>If you want to get into the wonderful world of health and med comms writing, reach out to Tammy or Lesley on Linked in or head to:</p><p>https://www.medicalwriters.org/</p><br><p>Also, reach out the The Health Army for any tips and referrals!</p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>The Creative War Room has a chat with two top health and medical freelance copywriters, Tammy Been and Lesley Cunliffe. Hear how they entered into the art of writing for health and medical brands and the battle to gain effective but clinically correct communication.</p><br><p>If you want to get into the wonderful world of health and med comms writing, reach out to Tammy or Lesley on Linked in or head to:</p><p>https://www.medicalwriters.org/</p><br><p>Also, reach out the The Health Army for any tips and referrals!</p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>The Hired Guns</title>
			<itunes:title>The Hired Guns</itunes:title>
			<pubDate>Tue, 27 Feb 2024 22:00:24 GMT</pubDate>
			<itunes:duration>1:07:46</itunes:duration>
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			<acast:episodeUrl>the-hired-guns</acast:episodeUrl>
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			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>2</itunes:season>
			<itunes:episode>1</itunes:episode>
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			<description><![CDATA[The Creative War Room takes you inside the minds and the world of a freelancer battling it out in the Australian Pharma and Healthcare communications field.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[The Creative War Room takes you inside the minds and the world of a freelancer battling it out in the Australian Pharma and Healthcare communications field.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>The ANZ of Health Creative</title>
			<itunes:title>The ANZ of Health Creative</itunes:title>
			<pubDate>Tue, 10 Oct 2023 21:30:55 GMT</pubDate>
			<itunes:duration>1:03:48</itunes:duration>
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			<itunes:episodeType>full</itunes:episodeType>
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			<description><![CDATA[Mike and Gerard are in two different countries and came into health advertising in two different ways. Hear their story of heavy goods, heavy drugs and their take on starting up a business. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Mike and Gerard are in two different countries and came into health advertising in two different ways. Hear their story of heavy goods, heavy drugs and their take on starting up a business. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>No Compromises with Stuart Black </title>
			<itunes:title>No Compromises with Stuart Black </itunes:title>
			<pubDate>Thu, 13 Jul 2023 05:13:41 GMT</pubDate>
			<itunes:duration>38:36</itunes:duration>
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			<acast:episodeUrl>no-compromises-with-stuart-black</acast:episodeUrl>
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			<itunes:subtitle>PART 2 – The storyteller</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
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			<description><![CDATA[<p>Stuart Black is the Group CEO of The Ward 6 and Ward 7 Group. But He's more than that.</p><p>Stuart is a songwriter, novelist and strategist. He discusses starting out in advertising, how he choose his partners and their collaborative no-compromise approach that helped create one of the most successful health agency groups in Australia.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Stuart Black is the Group CEO of The Ward 6 and Ward 7 Group. But He's more than that.</p><p>Stuart is a songwriter, novelist and strategist. He discusses starting out in advertising, how he choose his partners and their collaborative no-compromise approach that helped create one of the most successful health agency groups in Australia.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>No Compromises with Stuart Black </title>
			<itunes:title>No Compromises with Stuart Black </itunes:title>
			<pubDate>Tue, 27 Jun 2023 23:28:07 GMT</pubDate>
			<itunes:duration>32:40</itunes:duration>
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			<itunes:subtitle>PART 1 – The music man</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
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			<description><![CDATA[<p>Stuart Black is the Group CEO of The Ward 6 and Ward 7 Group. But He's more than that. </p><p>Stuart is a songwriter, novelist and strategist. He discusses starting out in advertising, how he choose his partners and their collaborative no-compromise approach that helped create one of the most successful health agency groups in Australia. </p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Stuart Black is the Group CEO of The Ward 6 and Ward 7 Group. But He's more than that. </p><p>Stuart is a songwriter, novelist and strategist. He discusses starting out in advertising, how he choose his partners and their collaborative no-compromise approach that helped create one of the most successful health agency groups in Australia. </p><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
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			<title>Run to The Fire with Shaheed Peera </title>
			<itunes:title>Run to The Fire with Shaheed Peera </itunes:title>
			<pubDate>Wed, 07 Jun 2023 22:49:29 GMT</pubDate>
			<itunes:duration>42:22</itunes:duration>
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			<itunes:subtitle><![CDATA[PART 2 – Don't stop believing]]></itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
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			<description><![CDATA[<p>Shaheed talks about breaking through the literal, setting up The Creative Floor, future ventures and smelly candles. Part 2 of this inspirational journey of a creative spirit that will not stop believing. </p><br><p>View the boy I used to know here:</p><p>https://vimeo.com/260767593?embedded=true&amp;source=vimeo_logo&amp;owner=63825166</p><br><p>Visit the creative floor awards here:</p><p>https://thecreativefloor.com/awards/</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Shaheed talks about breaking through the literal, setting up The Creative Floor, future ventures and smelly candles. Part 2 of this inspirational journey of a creative spirit that will not stop believing. </p><br><p>View the boy I used to know here:</p><p>https://vimeo.com/260767593?embedded=true&amp;source=vimeo_logo&amp;owner=63825166</p><br><p>Visit the creative floor awards here:</p><p>https://thecreativefloor.com/awards/</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Run to The Fire with Shaheed Peera</title>
			<itunes:title>Run to The Fire with Shaheed Peera</itunes:title>
			<pubDate>Mon, 22 May 2023 22:39:35 GMT</pubDate>
			<itunes:duration>48:43</itunes:duration>
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			<acast:episodeId>646bef285d5a290011e2de69</acast:episodeId>
			<acast:showId>63e5c03776a4a40010a780be</acast:showId>
			<acast:episodeUrl>run-to-the-fire-with-shaheed-peera</acast:episodeUrl>
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			<itunes:subtitle>Part 1: Lighting the flame</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:image href="https://assets.pippa.io/shows/63e5c03776a4a40010a780be/1684794428086-54efef44ff95ccd257637b28b9b8600c.jpeg"/>
			<description><![CDATA[<p>Shaheed is a creative leader that acts on his words. After leaving one of the best art colleges in the UK he went to work with one of the greatest advertising agencies of the era before transitioning into health, where he helped shape what it is today. He is the founder of The Creative Floor Awards and a massive inspiration to many. This two-part episode follows Shaheed's journey to being a creative actionist.</p><br><p>Please follow his podcast and enter into TCFA:</p><p>https://thecreativefloor.com/awards/</p><p>https://thecreativefloor.com/awards/podcast/</p><br><p>View Shaheed's portfolio here:</p><p>https://thecreativefloor.com/portfolio/shaheedpeera/</p><br><p><br></p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Shaheed is a creative leader that acts on his words. After leaving one of the best art colleges in the UK he went to work with one of the greatest advertising agencies of the era before transitioning into health, where he helped shape what it is today. He is the founder of The Creative Floor Awards and a massive inspiration to many. This two-part episode follows Shaheed's journey to being a creative actionist.</p><br><p>Please follow his podcast and enter into TCFA:</p><p>https://thecreativefloor.com/awards/</p><p>https://thecreativefloor.com/awards/podcast/</p><br><p>View Shaheed's portfolio here:</p><p>https://thecreativefloor.com/portfolio/shaheedpeera/</p><br><p><br></p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>A CREATIVE CONSULT WITH @DrDraper</title>
			<itunes:title>A CREATIVE CONSULT WITH @DrDraper</itunes:title>
			<pubDate>Tue, 02 May 2023 05:53:59 GMT</pubDate>
			<itunes:duration>56:56</itunes:duration>
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			<acast:episodeId>6450a578ee1af80011f0b83d</acast:episodeId>
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			<acast:episodeUrl>a-creative-consult-with-drdraper</acast:episodeUrl>
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			<itunes:subtitle>Ryan Wallman – Creative Director of Wellmark </itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>1</itunes:episode>
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			<description><![CDATA[Ryan Wallman, aka @drdraper. Yes, he is an actual doctor and we discuss his journey from a medical professional to a professional medical writer and now CD.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Ryan Wallman, aka @drdraper. Yes, he is an actual doctor and we discuss his journey from a medical professional to a professional medical writer and now CD.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>The battle of New York – Part 3</title>
			<itunes:title>The battle of New York – Part 3</itunes:title>
			<pubDate>Thu, 20 Apr 2023 23:13:18 GMT</pubDate>
			<itunes:duration>41:11</itunes:duration>
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			<acast:episodeUrl>the-battle-of-new-york-part-3</acast:episodeUrl>
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			<itunes:subtitle>The Aussie Battler – Sharon Howard-Butler SVP Creative Director Havas VX</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>3</itunes:episode>
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			<description><![CDATA[<p>Sharon Howard-Butler SVP CD at Havas VX wraps up the 3 part New York Festivals Health Special of the Creative War Room.</p><p>Sharon chats to us about her early days in Sydney Australia transitioning to health, the challenges of getting good work up and what opportunities a great battle cry can give an agency.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Sharon Howard-Butler SVP CD at Havas VX wraps up the 3 part New York Festivals Health Special of the Creative War Room.</p><p>Sharon chats to us about her early days in Sydney Australia transitioning to health, the challenges of getting good work up and what opportunities a great battle cry can give an agency.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>The battle of New York – Part 2</title>
			<itunes:title>The battle of New York – Part 2</itunes:title>
			<pubDate>Wed, 15 Mar 2023 22:58:40 GMT</pubDate>
			<itunes:duration>52:25</itunes:duration>
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			<acast:episodeId>64092a53bbc03500116b7c5f</acast:episodeId>
			<acast:showId>63e5c03776a4a40010a780be</acast:showId>
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			<itunes:subtitle><![CDATA[Being real with Nanda Marth – Creative Director Saatchi&Saatchi Wellness London]]></itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:image href="https://assets.pippa.io/shows/63e5c03776a4a40010a780be/1678321814897-21d0cb49bb4d779f5e2df86464bc7cae.jpeg"/>
			<description><![CDATA[<h3>Nanda Marth is the real deal. She has worked in advertising nearly all her working life – apart from being a self professed failed waitress in London! Nanda talks about safe spaces for creatives, resilience, respect and being human when it comes to creating award winning work and being a good CD.</h3><h3>We had a few technical issue during the course of this recording so apologies for my voice sounding like it's in an echo chamber – I hope you stick with it. </h3><p><br></p><p><strong>Here's the insulin pump work Nanda referred to:</strong></p><p>https://dribbble.com/shots/1629804-Insulin-Pump-Therapy-Poster</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<h3>Nanda Marth is the real deal. She has worked in advertising nearly all her working life – apart from being a self professed failed waitress in London! Nanda talks about safe spaces for creatives, resilience, respect and being human when it comes to creating award winning work and being a good CD.</h3><h3>We had a few technical issue during the course of this recording so apologies for my voice sounding like it's in an echo chamber – I hope you stick with it. </h3><p><br></p><p><strong>Here's the insulin pump work Nanda referred to:</strong></p><p>https://dribbble.com/shots/1629804-Insulin-Pump-Therapy-Poster</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>The battle of New York – Part 1</title>
			<itunes:title>The battle of New York – Part 1</itunes:title>
			<pubDate>Mon, 27 Feb 2023 05:39:00 GMT</pubDate>
			<itunes:duration>55:16</itunes:duration>
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			<acast:episodeId>63ed62f862463f00113c38e2</acast:episodeId>
			<acast:showId>63e5c03776a4a40010a780be</acast:showId>
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			<itunes:subtitle>The Brazilian fighters – Alex Collares and Tárik Frank – Ogilvy Australia </itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>1</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63e5c03776a4a40010a780be/1676598989500-a0c036af1902a6f892b8cf764a13aea1.jpeg"/>
			<description><![CDATA[<p>Alex Collares and Tárik Frank from Ogilvy Australia who will be judging together at the new NYF Health Awards.</p><p>Hear how they feel about judging a health show for the first time, healthcare creativity, and the minefields to get good work up, out the door, and awarded!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Alex Collares and Tárik Frank from Ogilvy Australia who will be judging together at the new NYF Health Awards.</p><p>Hear how they feel about judging a health show for the first time, healthcare creativity, and the minefields to get good work up, out the door, and awarded!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>The Creative War Room </title>
			<itunes:title>The Creative War Room </itunes:title>
			<pubDate>Wed, 22 Feb 2023 22:35:40 GMT</pubDate>
			<itunes:duration>3:41</itunes:duration>
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			<acast:episodeId>63f697c71561a70011af6c69</acast:episodeId>
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			<itunes:subtitle>Welcome into The Creative War Room</itunes:subtitle>
			<itunes:episodeType>trailer</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>1</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/63e5c03776a4a40010a780be/1676598811388-353092445e0fd0a3326b555f9d7fced5.jpeg"/>
			<description><![CDATA[Welcome into The Creative War Room – An intro from Töbe Pickford, the Creative General from The Health Army about the new series.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Welcome into The Creative War Room – An intro from Töbe Pickford, the Creative General from The Health Army about the new series.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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		<itunes:category text="Business">
			<itunes:category text="Marketing"/>
		</itunes:category>
		<itunes:category text="Arts">
			<itunes:category text="Design"/>
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