The Truth About AI and the Future of Marketing: Inside the Mind of a Leading Professor & Researcher

Sat, 31 Jan 2026 07:22:53 GMT

🎥 WELCOME TO CREATICA STUDIOS

Today we sit down with Martin Waxman, an adjunct professor at the Schulich School of Business (York University) and the Associate Director of the Future of Marketing Institute.

🔥 IN THIS EPISODE, WE TALK ABOUT

• His jump from agency life to teaching and research

• Why going back to school after “success” can be a power move

• E commerce growth tactics and smarter personalization

• Prompting frameworks like CREATE and how to structure better inputs

• Why intent beats demographics and how to design for real micro decisions

• Measurement mistakes impressions versus outcomes that actually matter

• Common digital marketing missteps and how to correct ROI thinking

• Customer trust privacy bias and data security in modern marketing

• Data buying realities and why first party data matters

• The future of ad platforms and why targeting is becoming more of a black box

🔥 CONNECT WITH MARTIN WAXMAN

🌐 Website: https://martinwaxman.com/

🌐 Future of Marketing Institute: https://futureofmarketinginstitute.com/

💼 LinkedIn: / martinwaxman

📰 Newsletter: / digital-marketing-trends-6642894648903823360

📸 Instagram: https://www.instagram.com/martinwaxma...

🧵 Threads: https://www.threads.com/@martinwaxman

🎥 CONNECT WITH CREATICA STUDIOS

🌐 Website: https://creaticastudios.com/

📸 Instagram: / creaticastudios

🎵 TikTok: / creaticastudios

💼 LinkedIn: / creaticastudios

📘 Facebook: / creaticastudios

🎬 Vimeo: https://vimeo.com/creaticastudios

🎙️ CONNECT WITH OSAMA SIDDIQUI

📸 Instagram: / ovo.osama

💼 LinkedIn: / ovoosama

▶️ YouTube: / @ovo-osama

📩 Business / podcast inquiries: osama.s@creati.ca

🚀 NEED HELP GROWING YOUR IDEA?

Whether you’re building a business, launching a brand, or leveling up your online presence, Creatica can help.

💬 Book a free strategy call to talk to our team: http://link.creati.ca/letstalk

#CreaticaStudios #CreatorsOfIdeas

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Ghost Kitchen to Toronto Staple: What It Really Takes to Open a Restaurant

Sat, 31 Jan 2026 06:56:42 GMT

🎥 WELCOME TO CREATICA STUDIOS

Today we sit down with Fuego, the owner of Fuego’s Halal Kitchen in Scarborough and on the Danforth in Toronto. He breaks down EXACTLY how he opened not one, but TWO restaurants. Starting from a ghost kitchen with around $50,000, working paycheck to paycheck, selling his motorcycle, and piecing together the dream with friends, family, and pure hard work.

🔥 IN THIS EPISODE, WE TALK ABOUT

• How ghost kitchens work and what they REALLY cost in Toronto

• Funding a restaurant when you’re broke (saving, borrowing, selling assets)

• Building a smart menu (low SKUs, high combinations, soul food + fine dining)

• Hiring & managing staff, firing, and what he looks for in employees

• POS systems (Square, Moneris, etc.), packaging, Costco runs & cash-and-carry

• Food apps like Uber Eats / DoorDash / Skip, their 30–50% cuts, and promos

• The real stress of running a restaurant: relationships, sacrifice & burnout

• When to open a second location and why Danforth became the “mothership”

• Where Fuego sees his brand in 5 years

🚀 NEED HELP GROWING YOUR IDEA?

Whether you’re building a business, launching a brand, or leveling up your online presence, Creatica can help.

💬 Book a free strategy call to talk to our team: http://link.creati.ca/letstalk

🔥 CONNECT WITH FUEGO’S HALAL KITCHEN

🌐 Website: https://www.fuegoshalalkitchen.com/

📸 Instagram: https://www.instagram.com/fuegoshalalkitchen/?hl=en

🎵 TikTok: https://www.tiktok.com/@fuegoshalalkitchen

🎥 CONNECT WITH CREATICA STUDIOS

🌐 Website: https://creaticastudios.com/

📸 Instagram: https://www.instagram.com/creaticastudios

🎵 TikTok: https://www.tiktok.com/@creaticastudios

💼 LinkedIn: https://www.linkedin.com/company/creaticastudios

📘 Facebook: https://www.facebook.com/creaticastudios