60 acast.com SCHMACK - The Expectation Economy https://www.schmack.com en SCHMACK MARKETING,KUNDRESOR,MARKETING AUTOMATION,CUSTOMER EXPERIENCE,PRODUCT EXPERIENCE,EXPECTATION ECONOMY,MARKETING LEADERSHIP,BUSINESS,BUSINESS LEADERSHIP ,CRM,OMNICHANNEL MARKETING,SCHMACK,LIFECYCLE MARKETING,PRODUCT MARKETING Mrs. SCHMACK Marketing and business in the age of rising expectations. A podcast by SCHMACK. Customer expectations are the fastest-moving force in business: every brilliant experience anywhere raises the level customers demand everywhere. The Expectation Economy is where marketing and business leaders discuss how they build for that: the customer experiences, the innovation, the brand promises that set the standard rather than chase it.


Each episode is one conversation with someone actually doing the raising: CMOs, founders and commercial leaders from the brands your customers now measure you against.


Your host is Anna aka Mrs. SCHMACK, founder and CEO of SCHMACK, the Stockholm and London consultancy that helps brands close the distance between what they promise and what they deliver. She is also the author of the book on the Expectation Economy and the mind behind the Expectation Gap Index, the annual benchmark measuring how wide that distance has become.


New episodes throughout the season. The bar keeps rising. Best keep up.

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]]> Customer expectations are the fastest-moving force in business: every brilliant experience anywhere raises the level customers demand everywhere. The Expectation Economy is where marketing and business leaders discuss how they build for that: the customer experiences, the innovation, the brand promises that set the standard rather than chase it.


Each episode is one conversation with someone actually doing the raising: CMOs, founders and commercial leaders from the brands your customers now measure you against.


Your host is Anna aka Mrs. SCHMACK, founder and CEO of SCHMACK, the Stockholm and London consultancy that helps brands close the distance between what they promise and what they deliver. She is also the author of the book on the Expectation Economy and the mind behind the Expectation Gap Index, the annual benchmark measuring how wide that distance has become.


New episodes throughout the season. The bar keeps rising. Best keep up.

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]]> false SCHMACK info+5ecc002e4b408c1d03ec8a10@mg-eu.acast.com 5ecc002e4b408c1d03ec8a10 crm-podden episodic https://assets.pippa.io/shows/5ecc002e4b408c1d03ec8a10/1784621543185-0199eb6f-b8ee-422d-998a-599cb72e9769.jpeg https://www.schmack.com SCHMACK - The Expectation Economy James Tilby-Jones James Tilby-Jones Fri, 13 Jun 2025 10:30:20 GMT 42:03 684bfdbc7ffb4452ec886d48 false https://shows.acast.com/crm-podden/episodes/james-tilby-jones 684bfdbc7ffb4452ec886d48 5ecc002e4b408c1d03ec8a10 james-tilby-jones full In this episode, we sit down with James Tilby Jones, Solutions Consultant at Braze, to explore the evolution of CRM into customer experience management. James shares his journey from event marketing to helping brands unlock the power of data-driven, personalized engagement. We talk about the rise of loyalty programs, the impact of AI on marketing, and how even small brands can build meaningful customer connections at scale. He also gives us a sneak peek into Braze tools like Canvas, Liquid Assistant, and the upcoming Project Catalyst. If you’re into marketing, tech, or just curious about the future of personalization, this one’s for you.



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]]> In this episode, we sit down with James Tilby Jones, Solutions Consultant at Braze, to explore the evolution of CRM into customer experience management. James shares his journey from event marketing to helping brands unlock the power of data-driven, personalized engagement. We talk about the rise of loyalty programs, the impact of AI on marketing, and how even small brands can build meaningful customer connections at scale. He also gives us a sneak peek into Braze tools like Canvas, Liquid Assistant, and the upcoming Project Catalyst. If you’re into marketing, tech, or just curious about the future of personalization, this one’s for you.



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]]> Viral Marknadsföring - Mikael Johansson Viral Marknadsföring - Mikael Johansson Tue, 21 Jan 2025 08:26:48 GMT 31:00 678f5a48fc105e4d36854f62 false https://www.swintoninternational.com/ 678f5a48fc105e4d36854f62 5ecc002e4b408c1d03ec8a10 viral-marknadsforing-mikael-johansson Mikael Johansson, grundare av Swinton International GmbH full I detta avsnitt gästas Anna av Mikael Johansson, grundare av Swinton International GmbH och en mästare inom viral marknadsföring.


Mikael delar sina insikter kring hur han genom TikTok skapat kampanjer som inte bara sticker ut, utan blir samtalsämnen. Vi pratar om några av hans mest ikoniska projekt – från "Footlong Ballerina" och "Khaleds Kaviar" till Foodora kampanjer som "vattenleverans" och ”Foodora på Spy Bar”.


Genom sina kreativa och ofta humoristiska fejkkampanjer har Mikael lyckats nå miljontals visningar och satt nya standarder för digital storytelling.

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]]> I detta avsnitt gästas Anna av Mikael Johansson, grundare av Swinton International GmbH och en mästare inom viral marknadsföring.


Mikael delar sina insikter kring hur han genom TikTok skapat kampanjer som inte bara sticker ut, utan blir samtalsämnen. Vi pratar om några av hans mest ikoniska projekt – från "Footlong Ballerina" och "Khaleds Kaviar" till Foodora kampanjer som "vattenleverans" och ”Foodora på Spy Bar”.


Genom sina kreativa och ofta humoristiska fejkkampanjer har Mikael lyckats nå miljontals visningar och satt nya standarder för digital storytelling.

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]]> Jag är en one hit wonder - Per Grape Jag är en one hit wonder - Per Grape Thu, 21 Nov 2024 12:41:35 GMT 40:11 673f2a8020a42f1af350f0a3 false https://open.spotify.com/show/2wWX5KAgEzYcGCcNbWJRDB?si=YkxBp4fEQCq12nrCOaGqvQ 673f2a8020a42f1af350f0a3 5ecc002e4b408c1d03ec8a10 jag-ar-en-one-hit-wonder-per-grape full I avsnittet gästas Anna av Per Grape, som coachar entreprenörer och företagsledare för att hjälpa dem att utvecklas och nå sina mål. Tillsammans pratar de om Pers resa till där han är idag och reflekterar över vad som verkligen är viktigt i livet.


Pers podd “Betta på dig själv” kan du lyssna på genom att klicka på länken nedan.

https://open.spotify.com/episode/3amrLHbUsTAiOAulGXxyYE?si=C123k4CeTTOQQyyGs_IrHw

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]]> I avsnittet gästas Anna av Per Grape, som coachar entreprenörer och företagsledare för att hjälpa dem att utvecklas och nå sina mål. Tillsammans pratar de om Pers resa till där han är idag och reflekterar över vad som verkligen är viktigt i livet.


Pers podd “Betta på dig själv” kan du lyssna på genom att klicka på länken nedan.

https://open.spotify.com/episode/3amrLHbUsTAiOAulGXxyYE?si=C123k4CeTTOQQyyGs_IrHw

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]]> Stärkande Design: BY BANOO med Persheng Stärkande Design: BY BANOO med Persheng Mon, 21 Oct 2024 11:16:46 GMT 34:49 6716381e83ac9fccac5c0f24 false https://www.bybanoo.com/sv 6716381e83ac9fccac5c0f24 5ecc002e4b408c1d03ec8a10 starkande-design-by-banoo Persheng, medgrundare av BY BANOO, berättar om inspirationen bakom varumärket och hur de skapar accessoarer som stärker kvinnor i arbetslivet. full

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]]> Unlocking the Power of CRM and MarTech Unlocking the Power of CRM and MarTech Wed, 24 Jul 2024 08:25:15 GMT 41:38 66a0ba6c2f6990a4db98b432 false https://shows.acast.com/crm-podden/episodes/unlocking-the-power-of-crm-and-martech 66a0ba6c2f6990a4db98b432 5ecc002e4b408c1d03ec8a10 unlocking-the-power-of-crm-and-martech full 4 7

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]]> Mastering the Art of Customer Experience Mastering the Art of Customer Experience Tue, 28 May 2024 13:16:18 GMT 20:54 6655c51ac101cc00126a41e9 false https://shows.acast.com/crm-podden/episodes/mastering-the-art-of-customer-experience 6655c51ac101cc00126a41e9 5ecc002e4b408c1d03ec8a10 mastering-the-art-of-customer-experience With Vy from SCHMACK and Astrid from Polestar full 4 6

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]]> Exploring Customer Success and Tech Innovation Exploring Customer Success and Tech Innovation Wed, 03 Apr 2024 10:55:23 GMT 44:02 660d359b9327c50016e6aa71 false https://shows.acast.com/crm-podden/episodes/exploring-customer-success-and-tech-innovation 660d359b9327c50016e6aa71 5ecc002e4b408c1d03ec8a10 exploring-customer-success-and-tech-innovation With Anna from SCHMACK and Coco from Braze full 4 5 Join our founder Anna, also known as Mrs. SCHMACK, as she sits down for a fascinating conversation with Coco from Braze. 


Coco, the Principal Customer Success Manager, Enterprise and President of the Women's ERG, Elle, shares valuable insights and experiences.

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]]> Join our founder Anna, also known as Mrs. SCHMACK, as she sits down for a fascinating conversation with Coco from Braze. 


Coco, the Principal Customer Success Manager, Enterprise and President of the Women's ERG, Elle, shares valuable insights and experiences.

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]]> <![CDATA[Maximising Your ESP's Potential]]> Fri, 22 Mar 2024 16:12:11 GMT 23:55 65fdad0b3402060016d35a29 false https://shows.acast.com/crm-podden/episodes/maximising-your-esps-potential 65fdad0b3402060016d35a29 5ecc002e4b408c1d03ec8a10 maximising-your-esps-potential full 4 4

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]]> Kundrelationer och FinTech (SWE) Kundrelationer och FinTech (SWE) Fri, 01 Mar 2024 16:32:08 GMT 34:57 65e20308d3026b0017a1ce53 false https://shows.acast.com/crm-podden/episodes/kundrelationer-och-fintech 65e20308d3026b0017a1ce53 5ecc002e4b408c1d03ec8a10 kundrelationer-och-fintech full 4 3

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]]> CRM Mistakes CRM Mistakes Fri, 05 Jan 2024 08:41:16 GMT 25:23 6597c0acbb77980017b41071 false https://shows.acast.com/crm-podden/episodes/crm-mistakes 6597c0acbb77980017b41071 5ecc002e4b408c1d03ec8a10 crm-mistakes full 4 2

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]]> Creating The Magic Beyond Tech Creating The Magic Beyond Tech Thu, 30 Nov 2023 10:38:11 GMT 13:46 6568552e480dcb0012fa27e8 false https://shows.acast.com/crm-podden/episodes/creating-the-magic-beyond-tech 6568552e480dcb0012fa27e8 5ecc002e4b408c1d03ec8a10 creating-the-magic-beyond-tech The Art of Creating Memorable Customer Journeys full 4 1

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]]> Hur SCHMACK förändrar hur företag arbetar med CRM, för alltid. (SWE) Hur SCHMACK förändrar hur företag arbetar med CRM, för alltid. (SWE) Mon, 05 Jun 2023 09:40:04 GMT 20:56 647dad745f71ea0011a3a431 false https://shows.acast.com/crm-podden/episodes/hur-schmack-forandrar-hur-foretag-arbetar-med-crm-for-alltid 647dad745f71ea0011a3a431 5ecc002e4b408c1d03ec8a10 hur-schmack-forandrar-hur-foretag-arbetar-med-crm-for-alltid full 3 2

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]]> MA implementation (SWE) MA implementation (SWE) Wed, 24 May 2023 08:13:23 GMT 24:49 646dc723c1f38f0011fa83ea false https://shows.acast.com/crm-podden/episodes/projekt-implementation-av-ett-nytt-crm-system-swe 646dc723c1f38f0011fa83ea 5ecc002e4b408c1d03ec8a10 projekt-implementation-av-ett-nytt-crm-system-swe full 3 1

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]]> Mrs. SCHMACK Mrs. SCHMACK Fri, 09 Dec 2022 09:38:45 GMT 24:55 63930225126d5c001034ddf2 false https://shows.acast.com/crm-podden/episodes/mrs-schmack 63930225126d5c001034ddf2 5ecc002e4b408c1d03ec8a10 mrs-schmack full 2 3

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]]> Maintenance vs. Automation Maintenance vs. Automation Thu, 17 Mar 2022 16:40:39 GMT 9:15 62336488a9fb150013a91fad false https://shows.acast.com/crm-podden/episodes/maintenance-vs-automation 62336488a9fb150013a91fad 5ecc002e4b408c1d03ec8a10 maintenance-vs-automation full 2 2

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]]> Content Is King Content Is King Sun, 06 Feb 2022 10:32:28 GMT 20:11 61ffa3bc90c48e001218f46e false https://shows.acast.com/crm-podden/episodes/content-is-king 61ffa3bc90c48e001218f46e 5ecc002e4b408c1d03ec8a10 content-is-king full 2 1

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]]> Hygienlistan (SWE) Hygienlistan (SWE) Sat, 27 Feb 2021 17:26:54 GMT 13:03 603a80df01a2ab7588eea562 false https://www.schmack.co/crmpodden 603a80df01a2ab7588eea562 5ecc002e4b408c1d03ec8a10 hygienlistan full 1 2

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]]> Mathilda Bonnevier (SWE) Mathilda Bonnevier (SWE) Mon, 25 May 2020 17:31:16 GMT 45:57 5ecc00e4f4aeae58b3cf623e false https://shows.acast.com/crm-podden/episodes/mathilda-bonnevier 5ecc00e4f4aeae58b3cf623e 5ecc002e4b408c1d03ec8a10 mathilda-bonnevier Fotografiska full 1 1

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