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		<title>The Growth Exchange</title>
		<link>https://www.schmack.co/crmpodden</link>
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		<itunes:keywords>CRM,MARKNADSFÖRING,TECH,SCHMACK,SCH,MARKETING,KUNDRESOR,MARKETING AUTOMATION</itunes:keywords>
		<itunes:author>SCHMACK</itunes:author>
		<itunes:subtitle>The Growth Exchange Podcast, your go-to source for insights, stories, and strategies from industry colleagues to help you grow and succeed. Dive in and discover the secrets to personal and professional growth today! </itunes:subtitle>
		<itunes:summary><![CDATA[The Growth Exchange Podcast, your go-to source for insights, stories, and strategies from industry colleagues to help you grow and succeed. Dive in and discover the secrets to personal and professional growth today!&nbsp;<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		<description><![CDATA[The Growth Exchange Podcast, your go-to source for insights, stories, and strategies from industry colleagues to help you grow and succeed. Dive in and discover the secrets to personal and professional growth today!&nbsp;<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
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				<title>The Growth Exchange</title>
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			<title>James Tilby-Jones</title>
			<itunes:title>James Tilby-Jones</itunes:title>
			<pubDate>Fri, 13 Jun 2025 10:30:20 GMT</pubDate>
			<itunes:duration>42:03</itunes:duration>
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			<description><![CDATA[<p>In this episode, we sit down with James Tilby Jones, Solutions Consultant at Braze, to explore the evolution of CRM into customer experience management. James shares his journey from event marketing to helping brands unlock the power of data-driven, personalized engagement. We talk about the rise of loyalty programs, the impact of AI on marketing, and how even small brands can build meaningful customer connections at scale. He also gives us a sneak peek into Braze tools like Canvas, Liquid Assistant, and the upcoming Project Catalyst. If you’re into marketing, tech, or just curious about the future of personalization, this one’s for you.</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode, we sit down with James Tilby Jones, Solutions Consultant at Braze, to explore the evolution of CRM into customer experience management. James shares his journey from event marketing to helping brands unlock the power of data-driven, personalized engagement. We talk about the rise of loyalty programs, the impact of AI on marketing, and how even small brands can build meaningful customer connections at scale. He also gives us a sneak peek into Braze tools like Canvas, Liquid Assistant, and the upcoming Project Catalyst. If you’re into marketing, tech, or just curious about the future of personalization, this one’s for you.</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Viral Marknadsföring - Mikael Johansson</title>
			<itunes:title>Viral Marknadsföring - Mikael Johansson</itunes:title>
			<pubDate>Tue, 21 Jan 2025 08:26:48 GMT</pubDate>
			<itunes:duration>31:00</itunes:duration>
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			<link>https://www.swintoninternational.com/</link>
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			<itunes:subtitle>Mikael Johansson, grundare av Swinton International GmbH </itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
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			<description><![CDATA[<p>I detta avsnitt gästas Anna av Mikael Johansson, grundare av Swinton International GmbH och en mästare inom viral marknadsföring. </p><br><p>Mikael delar sina insikter kring hur han genom <a href="https://www.tiktok.com/@mikaeljohanssonn" rel="noopener noreferrer" target="_blank">TikTok</a> skapat kampanjer som inte bara sticker ut, utan blir samtalsämnen. Vi pratar om några av hans mest ikoniska projekt – från "Footlong Ballerina" och "Khaleds Kaviar" till Foodora kampanjer som "vattenleverans" och ”Foodora på Spy Bar”. </p><br><p>Genom sina kreativa och ofta humoristiska fejkkampanjer har Mikael lyckats nå miljontals visningar och satt nya standarder för digital storytelling.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>I detta avsnitt gästas Anna av Mikael Johansson, grundare av Swinton International GmbH och en mästare inom viral marknadsföring. </p><br><p>Mikael delar sina insikter kring hur han genom <a href="https://www.tiktok.com/@mikaeljohanssonn" rel="noopener noreferrer" target="_blank">TikTok</a> skapat kampanjer som inte bara sticker ut, utan blir samtalsämnen. Vi pratar om några av hans mest ikoniska projekt – från "Footlong Ballerina" och "Khaleds Kaviar" till Foodora kampanjer som "vattenleverans" och ”Foodora på Spy Bar”. </p><br><p>Genom sina kreativa och ofta humoristiska fejkkampanjer har Mikael lyckats nå miljontals visningar och satt nya standarder för digital storytelling.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Jag är en one hit wonder - Per Grape </title>
			<itunes:title>Jag är en one hit wonder - Per Grape </itunes:title>
			<pubDate>Thu, 21 Nov 2024 12:41:35 GMT</pubDate>
			<itunes:duration>40:11</itunes:duration>
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			<description><![CDATA[<p>I avsnittet gästas Anna av Per Grape, som coachar entreprenörer och företagsledare för att hjälpa dem att utvecklas och nå sina mål. Tillsammans pratar de om Pers resa till där han är idag och reflekterar över vad som verkligen är viktigt i livet.</p><br><p>Pers podd “Betta på dig själv” kan du lyssna på genom att klicka på länken nedan.</p><p><a href="https://open.spotify.com/episode/3amrLHbUsTAiOAulGXxyYE?si=C123k4CeTTOQQyyGs_IrHw" rel="noopener noreferrer" target="_blank">https://open.spotify.com/episode/3amrLHbUsTAiOAulGXxyYE?si=C123k4CeTTOQQyyGs_IrHw</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>I avsnittet gästas Anna av Per Grape, som coachar entreprenörer och företagsledare för att hjälpa dem att utvecklas och nå sina mål. Tillsammans pratar de om Pers resa till där han är idag och reflekterar över vad som verkligen är viktigt i livet.</p><br><p>Pers podd “Betta på dig själv” kan du lyssna på genom att klicka på länken nedan.</p><p><a href="https://open.spotify.com/episode/3amrLHbUsTAiOAulGXxyYE?si=C123k4CeTTOQQyyGs_IrHw" rel="noopener noreferrer" target="_blank">https://open.spotify.com/episode/3amrLHbUsTAiOAulGXxyYE?si=C123k4CeTTOQQyyGs_IrHw</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Stärkande Design: BY BANOO med Persheng</title>
			<itunes:title>Stärkande Design: BY BANOO med Persheng</itunes:title>
			<pubDate>Mon, 21 Oct 2024 11:16:46 GMT</pubDate>
			<itunes:duration>34:49</itunes:duration>
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			<link>https://www.bybanoo.com/sv</link>
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			<acast:episodeUrl>starkande-design-by-banoo</acast:episodeUrl>
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			<itunes:subtitle>Persheng, medgrundare av BY BANOO, berättar om inspirationen bakom varumärket och hur de skapar accessoarer som stärker kvinnor i arbetslivet.</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
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			<description><![CDATA[BY BANOO kombinerar stil och funktion för att stärka kvinnor. Genom kvalitet och innovation skapar de en framtid för kvinnligt entreprenörskap och representation.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[BY BANOO kombinerar stil och funktion för att stärka kvinnor. Genom kvalitet och innovation skapar de en framtid för kvinnligt entreprenörskap och representation.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Unlocking the Power of CRM and MarTech</title>
			<itunes:title>Unlocking the Power of CRM and MarTech</itunes:title>
			<pubDate>Wed, 24 Jul 2024 08:25:15 GMT</pubDate>
			<itunes:duration>41:38</itunes:duration>
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			<itunes:season>4</itunes:season>
			<itunes:episode>7</itunes:episode>
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			<description><![CDATA[Our founder Anna, also known as Mrs. SCHMACK, sits down with Justyna from ICA Banken for a great conversation about MarTech, CRM, Customer Experience and so much more. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Our founder Anna, also known as Mrs. SCHMACK, sits down with Justyna from ICA Banken for a great conversation about MarTech, CRM, Customer Experience and so much more. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Mastering the Art of Customer Experience</title>
			<itunes:title>Mastering the Art of Customer Experience</itunes:title>
			<pubDate>Tue, 28 May 2024 13:16:18 GMT</pubDate>
			<itunes:duration>20:54</itunes:duration>
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			<itunes:subtitle>With Vy from SCHMACK and Astrid from Polestar</itunes:subtitle>
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			<itunes:season>4</itunes:season>
			<itunes:episode>6</itunes:episode>
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			<description><![CDATA[Join Vy, our Experience Strategy Designer, and Astrid, Product Owner of the CRM/CX Team at Polestar, as they dive into the exciting topic of Customer Experience (CX). They explore innovative strategies, different approaches to work, and much more.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Join Vy, our Experience Strategy Designer, and Astrid, Product Owner of the CRM/CX Team at Polestar, as they dive into the exciting topic of Customer Experience (CX). They explore innovative strategies, different approaches to work, and much more.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Exploring Customer Success and Tech Innovation</title>
			<itunes:title>Exploring Customer Success and Tech Innovation</itunes:title>
			<pubDate>Wed, 03 Apr 2024 10:55:23 GMT</pubDate>
			<itunes:duration>44:02</itunes:duration>
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			<itunes:subtitle>With Anna from SCHMACK and Coco from Braze</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>4</itunes:season>
			<itunes:episode>5</itunes:episode>
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			<description><![CDATA[<p>Join our founder Anna, also known as Mrs. SCHMACK, as she sits down for a fascinating conversation with Coco from Braze.&nbsp;</p><br><p>Coco, the Principal Customer Success Manager, Enterprise and President of the Women's ERG, Elle, shares valuable insights and experiences.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Join our founder Anna, also known as Mrs. SCHMACK, as she sits down for a fascinating conversation with Coco from Braze.&nbsp;</p><br><p>Coco, the Principal Customer Success Manager, Enterprise and President of the Women's ERG, Elle, shares valuable insights and experiences.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[Maximising Your ESP's Potential]]></title>
			<itunes:title><![CDATA[Maximising Your ESP's Potential]]></itunes:title>
			<pubDate>Fri, 22 Mar 2024 16:12:11 GMT</pubDate>
			<itunes:duration>23:55</itunes:duration>
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			<itunes:subtitle><![CDATA[With Anna & Harry from SCHMACK]]></itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>4</itunes:season>
			<itunes:episode>4</itunes:episode>
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			<description><![CDATA[Our founder, Anna, sits down with Harry Fremantle, our Technical CRM Consultant, for an insightful discussion on various digital platforms.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Our founder, Anna, sits down with Harry Fremantle, our Technical CRM Consultant, for an insightful discussion on various digital platforms.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Kundrelationer och FinTech (SWE)</title>
			<itunes:title>Kundrelationer och FinTech (SWE)</itunes:title>
			<pubDate>Fri, 01 Mar 2024 16:32:08 GMT</pubDate>
			<itunes:duration>34:57</itunes:duration>
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			<acast:episodeUrl>kundrelationer-och-fintech</acast:episodeUrl>
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			<itunes:subtitle><![CDATA[Med Linn från Northmill & Anna från SCHMACK]]></itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>4</itunes:season>
			<itunes:episode>3</itunes:episode>
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			<description><![CDATA[<br><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<br><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>CRM Mistakes </title>
			<itunes:title>CRM Mistakes </itunes:title>
			<pubDate>Fri, 05 Jan 2024 08:41:16 GMT</pubDate>
			<itunes:duration>25:23</itunes:duration>
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			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>4</itunes:season>
			<itunes:episode>2</itunes:episode>
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			<description><![CDATA[Marta and our founder Anna speaking on CRM mistakes. Have they made any mistakes?<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Marta and our founder Anna speaking on CRM mistakes. Have they made any mistakes?<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Creating The Magic Beyond Tech</title>
			<itunes:title>Creating The Magic Beyond Tech</itunes:title>
			<pubDate>Thu, 30 Nov 2023 10:38:11 GMT</pubDate>
			<itunes:duration>13:46</itunes:duration>
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			<acast:episodeUrl>creating-the-magic-beyond-tech</acast:episodeUrl>
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			<itunes:subtitle>The Art of Creating Memorable Customer Journeys</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>4</itunes:season>
			<itunes:episode>1</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/5ecc002e4b408c1d03ec8a10/1720527093050-fe8ab28fbbbe42902f81c725583f6387.jpeg"/>
			<description><![CDATA[The Art of Creating Memorable Customer Journeys<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[The Art of Creating Memorable Customer Journeys<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Hur SCHMACK förändrar hur företag arbetar med CRM, för alltid. (SWE)</title>
			<itunes:title>Hur SCHMACK förändrar hur företag arbetar med CRM, för alltid. (SWE)</itunes:title>
			<pubDate>Mon, 05 Jun 2023 09:40:04 GMT</pubDate>
			<itunes:duration>20:56</itunes:duration>
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			<itunes:season>3</itunes:season>
			<itunes:episode>2</itunes:episode>
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			<description><![CDATA[<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>MA implementation (SWE)</title>
			<itunes:title>MA implementation (SWE)</itunes:title>
			<pubDate>Wed, 24 May 2023 08:13:23 GMT</pubDate>
			<itunes:duration>24:49</itunes:duration>
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			<itunes:season>3</itunes:season>
			<itunes:episode>1</itunes:episode>
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			<description><![CDATA[<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Mrs. SCHMACK</title>
			<itunes:title>Mrs. SCHMACK</itunes:title>
			<pubDate>Fri, 09 Dec 2022 09:38:45 GMT</pubDate>
			<itunes:duration>24:55</itunes:duration>
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			<itunes:episode>3</itunes:episode>
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			<itunes:summary><![CDATA[<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Maintenance vs. Automation</title>
			<itunes:title>Maintenance vs. Automation</itunes:title>
			<pubDate>Thu, 17 Mar 2022 16:40:39 GMT</pubDate>
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			<itunes:summary><![CDATA[<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Content Is King</title>
			<itunes:title>Content Is King</itunes:title>
			<pubDate>Sun, 06 Feb 2022 10:32:28 GMT</pubDate>
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			<itunes:summary><![CDATA[<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Hygienlistan (SWE)</title>
			<itunes:title>Hygienlistan (SWE)</itunes:title>
			<pubDate>Sat, 27 Feb 2021 17:26:54 GMT</pubDate>
			<itunes:duration>13:03</itunes:duration>
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			<itunes:episode>2</itunes:episode>
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			<itunes:summary><![CDATA[<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Mathilda Bonnevier (SWE)</title>
			<itunes:title>Mathilda Bonnevier (SWE)</itunes:title>
			<pubDate>Mon, 25 May 2020 17:31:16 GMT</pubDate>
			<itunes:duration>45:57</itunes:duration>
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			<itunes:subtitle>Fotografiska</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
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			<itunes:episode>1</itunes:episode>
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			<itunes:summary><![CDATA[Fotografiska<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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