60 acast.com Customer Equity Accelerator https://customerequityaccelerator.podbean.com en Copyright 2018 Ambition Data Accelerate Customer-Centric Thinking and Digital Maturity

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]]> false info+6295467a77aad30013706f96@mg-eu.acast.com 6295467a77aad30013706f96 customer-equity-accelerator https://feed.podbean.com/customerequityaccelerator/feed.xml episodic https://assets.pippa.io/shows/6295467a77aad30013706f96/show-cover.jpg https://customerequityaccelerator.podbean.com Customer Equity Accelerator https://feeds.acast.com/public/shows/6295467a77aad30013706f96 Ep. 129 | Next Generation Business Metrics with Jim Deiotte Ep. 129 | Next Generation Business Metrics with Jim Deiotte Thu, 17 Dec 2020 16:00:00 GMT 36:46 customerequityaccelerator.podbean.com/239e9cc5-18f6-391c-a543-4d44421017c7 false https://customerequityaccelerator.podbean.com/e/ep-129-next-generation-business-metrics-with-jim-deiotte/ 62954680b4709900128b8c6b 6295467a77aad30013706f96 This week Jim Deiotte, Executive Director of the Master of Professional Accountancy Program at the University of California joins Allison Hartsoe in the Accelerator. The program Jim oversees is anchored in emerging data use technologies as well as the pr. full 1 129 This week Jim Deiotte, Executive Director of the Master of Professional Accountancy Program at the University of California joins Allison Hartsoe in the Accelerator. The program Jim oversees is anchored in emerging data use technologies as well as the practical, legal, and ethical uses and application of data. In this episode Jim and Allison explore the future of business metrics that report on ESG (environment, social, and governance). This episode explores why ESG is more important than ever, the old and new ways of valuing a company, new metrics that provide a lens into ESG, stakeholder engagement, and much more.

"I just don’t think enough time has been spent with customers and understanding the value that they can confer. And with the flow of data that’s happening out there right now I think you can really solidify and prove greater portions of value on your customer relationships." - Jim Deiotte

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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]]> This week Jim Deiotte, Executive Director of the Master of Professional Accountancy Program at the University of California joins Allison Hartsoe in the Accelerator. The program Jim oversees is anchored in emerging data use technologies as well as the practical, legal, and ethical uses and application of data. In this episode Jim and Allison explore the future of business metrics that report on ESG (environment, social, and governance). This episode explores why ESG is more important than ever, the old and new ways of valuing a company, new metrics that provide a lens into ESG, stakeholder engagement, and much more.

"I just don’t think enough time has been spent with customers and understanding the value that they can confer. And with the flow of data that’s happening out there right now I think you can really solidify and prove greater portions of value on your customer relationships." - Jim Deiotte

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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]]> Ep. 128 | Customer Data Privacy: Who Has The Right To Use It? with Richard Whitt Ep. 128 | Customer Data Privacy: Who Has The Right To Use It? with Richard Whitt Thu, 03 Dec 2020 16:00:00 GMT 41:07 customerequityaccelerator.podbean.com/1f64bde1-fba8-317a-abb7-747d0454b400 false https://customerequityaccelerator.podbean.com/e/ep-128-customer-data-privacy-who-has-the-right-to-use-it-with-richard-whitt/ 62954680b4709900128b8c6c 6295467a77aad30013706f96 This week Richard Whitt, President of GLIA Foundation and former Corporate Director of Strategic Initiatives at Google joins Allison Hartsoe in the Accelerator. GLIA Foundation’s mission is to better align modern day markets, technology, and political in. full 1 128 This week Richard Whitt, President of GLIA Foundation and former Corporate Director of Strategic Initiatives at Google joins Allison Hartsoe in the Accelerator. GLIA Foundation’s mission is to better align modern day markets, technology, and political institutions with the greater public good. Richard brings over 30 years of experience in technology, law, policy, and strategy to this conversation about all things data privacy.

"There is no data point that’s exactly the same as another data point because the context around it is always different, and that context often gets lost in the data stream when companies are trying to take a look at us." Richard Whitt

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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]]> This week Richard Whitt, President of GLIA Foundation and former Corporate Director of Strategic Initiatives at Google joins Allison Hartsoe in the Accelerator. GLIA Foundation’s mission is to better align modern day markets, technology, and political institutions with the greater public good. Richard brings over 30 years of experience in technology, law, policy, and strategy to this conversation about all things data privacy.

"There is no data point that’s exactly the same as another data point because the context around it is always different, and that context often gets lost in the data stream when companies are trying to take a look at us." Richard Whitt

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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]]> Ep. 127 | Getting To Know Your Customers with Moira McKenna Ep. 127 | Getting To Know Your Customers with Moira McKenna Thu, 19 Nov 2020 16:00:00 GMT 32:59 customerequityaccelerator.podbean.com/0b012149-7278-3f94-9d3e-0716a5514459 false https://customerequityaccelerator.podbean.com/e/ep-127-getting-to-know-your-customers-with-moira-mckenna/ 62954680b4709900128b8c6d 6295467a77aad30013706f96 This week Moira McKenna, VP of Business Development and Customer Success at data onboarding company Throtle.io, joins Allison Hartsoe in the Accelerator. Moriah and Allison talk about the data that the technology you use everyday collects, the hidden exp. full 1 127 This week Moira McKenna, VP of Business Development and Customer Success at data onboarding company Throtle.io, joins Allison Hartsoe in the Accelerator. Moriah and Allison talk about the data that the technology you use everyday collects, the hidden expense of understanding customer data, humanizing data, and how brands can start leveraging their data as a useful asset.

"There is this ability to be empathetic as a brand to your consumer base if you actually understand and use the data well." - Moira McKenna

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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]]> This week Moira McKenna, VP of Business Development and Customer Success at data onboarding company Throtle.io, joins Allison Hartsoe in the Accelerator. Moriah and Allison talk about the data that the technology you use everyday collects, the hidden expense of understanding customer data, humanizing data, and how brands can start leveraging their data as a useful asset.

"There is this ability to be empathetic as a brand to your consumer base if you actually understand and use the data well." - Moira McKenna

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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]]> Ep. 126 | The New Normal For Retail with Denise Lee Yohn Ep. 126 | The New Normal For Retail with Denise Lee Yohn Thu, 05 Nov 2020 16:00:00 GMT 27:34 customerequityaccelerator.podbean.com/8a61162d-663d-30d6-b0a9-8514542c53ae false https://customerequityaccelerator.podbean.com/e/ep-126-the-new-normal-for-retail-with-denise-lee-yohn/ 62954680b4709900128b8c6e 6295467a77aad30013706f96 This week brand leadership expert Denise Lee Yohn joins Allison Hartsoe in the Accelerator. Denise is the bestselling author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How In. full 1 126 This week brand leadership expert Denise Lee Yohn joins Allison Hartsoe in the Accelerator. Denise is the bestselling author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. Allison and Denise explore an array of topics including the impact of COVID-19 on retail, putting purpose over profits, aligning employee and customer experience, and much more.

"I always say that your brand is what you do and how you do it. So as a leader you need to make sure that you are leading your organization in a way that is aligned with your brand vision." - Denise Lee Yohn

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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]]> This week brand leadership expert Denise Lee Yohn joins Allison Hartsoe in the Accelerator. Denise is the bestselling author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. Allison and Denise explore an array of topics including the impact of COVID-19 on retail, putting purpose over profits, aligning employee and customer experience, and much more.

"I always say that your brand is what you do and how you do it. So as a leader you need to make sure that you are leading your organization in a way that is aligned with your brand vision." - Denise Lee Yohn

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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]]> Ep. 125 | Learning from Politics: How Momentum Impacts Your Business with Mike Berland of Decode M Ep. 125 | Learning from Politics: How Momentum Impacts Your Business with Mike Berland of Decode M Thu, 22 Oct 2020 15:00:00 GMT 31:57 customerequityaccelerator.podbean.com/651e31f7-fd91-38df-9c50-6b8249ce24cc false https://customerequityaccelerator.podbean.com/e/ep-125-learning-from-politics-how-momentum-impacts-your-business-with-mike-berland-of-decode-m/ 62954680b4709900128b8c6f 6295467a77aad30013706f96 This week Mike Berland, Founder and CEO of research, data, and analytics firm Decode M as well as author of the new book MAXIMUM MOMENTUM: How to Get It, How to Keep It joins Allison Hartsoe in the Accelerator. Mike and Allison discuss the 5 drivers of m. full 1 125 This week Mike Berland, Founder and CEO of research, data, and analytics firm Decode M as well as author of the new book MAXIMUM MOMENTUM: How to Get It, How to Keep It joins Allison Hartsoe in the Accelerator. Mike and Allison discuss the 5 drivers of momentum, it’s influence on elections, and how momentum can impact the growth trajectory of a business.

"There are 5 drivers of momentum… we talk about disruption, we talk about innovation, we talk about polarization, we talk about sticky issues, and we talk about social impact." - Mike Berland

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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]]> This week Mike Berland, Founder and CEO of research, data, and analytics firm Decode M as well as author of the new book MAXIMUM MOMENTUM: How to Get It, How to Keep It joins Allison Hartsoe in the Accelerator. Mike and Allison discuss the 5 drivers of momentum, it’s influence on elections, and how momentum can impact the growth trajectory of a business.

"There are 5 drivers of momentum… we talk about disruption, we talk about innovation, we talk about polarization, we talk about sticky issues, and we talk about social impact." - Mike Berland

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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]]> Ep. 124 | How Not to Treat Customers Like Its 1980, Allison Hartsoe, Ambition Data CEO Ep. 124 | How Not to Treat Customers Like Its 1980, Allison Hartsoe, Ambition Data CEO Thu, 08 Oct 2020 15:00:00 GMT 9:09 customerequityaccelerator.podbean.com/0b51d283-6aa1-3223-a712-bef077f540d3 false https://customerequityaccelerator.podbean.com/e/ep-124-how-not-to-treat-customers-like-its-1980-allison-hartsoe-ambition-data-ceo/ 62954680b4709900128b8c70 6295467a77aad30013706f96 This week Allison Hartsoe, CEO of Ambition Data talks about why we should not treat customers like it is the 1980s and how to be more forward thinking. In addition, it is product launch week and she will introduce Rubano’s Customer Core. Based on 100s of. full 1 124 This week Allison Hartsoe, CEO of Ambition Data talks about why we should not treat customers like it is the 1980s and how to be more forward thinking. In addition, it is product launch week and she will introduce Rubano’s Customer Core. Based on 100s of podcast interviews, dozens of consulting engagements, the Ambition Data team has put all our learnings into one solution while providing the personal guidance you love to achieve customer-centric change.

"We’re immensely proud of Rubano and the potential it represents for companies to become closer to their customers, to know them, and innovate for them." - Allison Hartsoe

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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]]> This week Allison Hartsoe, CEO of Ambition Data talks about why we should not treat customers like it is the 1980s and how to be more forward thinking. In addition, it is product launch week and she will introduce Rubano’s Customer Core. Based on 100s of podcast interviews, dozens of consulting engagements, the Ambition Data team has put all our learnings into one solution while providing the personal guidance you love to achieve customer-centric change.

"We’re immensely proud of Rubano and the potential it represents for companies to become closer to their customers, to know them, and innovate for them." - Allison Hartsoe

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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]]> Ep. 123 | Customer-driven Data Science with Albertsons Colleen Qiu Ep. 123 | Customer-driven Data Science with Albertsons Colleen Qiu Thu, 24 Sep 2020 15:00:00 GMT 36:57 customerequityaccelerator.podbean.com/90daf606-e665-303d-b0cb-10bd5c883d61 false https://customerequityaccelerator.podbean.com/e/ep-123-customer-driven-data-science-with-albertsons-colleen-qiu/ 62954680b4709900128b8c71 6295467a77aad30013706f96 This week Colleen Qiu, head of data science at Albertsons, the second-largest grocery store chain in North America joins Allison Hartsoe in the Accelerator. Colleen takes us through several customer-centric data stories from Providian Financial, eBay, Pa. full 1 123 This week Colleen Qiu, head of data science at Albertsons, the second-largest grocery store chain in North America joins Allison Hartsoe in the Accelerator. Colleen takes us through several customer-centric data stories from Providian Financial, eBay, Paypal, Chegg, Poshmark, Tesla and of course Albertsons. You will hear how some techniques remain the same and what critical factors create data science success.

"At Tesla, Amazon and now Albertsons the customer focus is part of the core strategy from the leadership team." - Colleen Qiu

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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]]> This week Colleen Qiu, head of data science at Albertsons, the second-largest grocery store chain in North America joins Allison Hartsoe in the Accelerator. Colleen takes us through several customer-centric data stories from Providian Financial, eBay, Paypal, Chegg, Poshmark, Tesla and of course Albertsons. You will hear how some techniques remain the same and what critical factors create data science success.

"At Tesla, Amazon and now Albertsons the customer focus is part of the core strategy from the leadership team." - Colleen Qiu

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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]]> Ep. 122 | Lifelong Connections with Consumers with Jeff Nemeth at Ford Ep. 122 | Lifelong Connections with Consumers with Jeff Nemeth at Ford Thu, 10 Sep 2020 15:00:00 GMT 34:58 customerequityaccelerator.podbean.com/f7f97be7-21e3-3f3a-b102-7ca873113eda false https://customerequityaccelerator.podbean.com/e/ep-122-lifelong-connections-with-consumers-with-jeff-nemeth-at-ford/ 62954680b4709900128b8c72 6295467a77aad30013706f96 This week Jeff Nemeth, Executive Director of Total Ownership Lifecycle Management at Ford Motor Company joins Allison Hartsoe in the Accelerator to talk about consumer trust. While a lot of effort goes into measuring net promoter score and customer voice. full 1 122 This week Jeff Nemeth, Executive Director of Total Ownership Lifecycle Management at Ford Motor Company joins Allison Hartsoe in the Accelerator to talk about consumer trust. While a lot of effort goes into measuring net promoter score and customer voice, Jeff brings it all back to one ingredient, consumer trust. He talks in detail about the consumer experience after the purchase, why you shouldn’t focus on price and how to deduce what value means to your customers.

"Trust builds loyalty and loyalty builds customer lifetime value." - Jeff Nemeth

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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]]> This week Jeff Nemeth, Executive Director of Total Ownership Lifecycle Management at Ford Motor Company joins Allison Hartsoe in the Accelerator to talk about consumer trust. While a lot of effort goes into measuring net promoter score and customer voice, Jeff brings it all back to one ingredient, consumer trust. He talks in detail about the consumer experience after the purchase, why you shouldn’t focus on price and how to deduce what value means to your customers.

"Trust builds loyalty and loyalty builds customer lifetime value." - Jeff Nemeth

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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]]> Ep. 121 | How Loyalty Programs Accelerate Recovery Ep. 121 | How Loyalty Programs Accelerate Recovery Thu, 27 Aug 2020 15:00:00 GMT 37:32 customerequityaccelerator.podbean.com/70c0bd0a-e005-3b95-9173-4c11b437e127 false https://customerequityaccelerator.podbean.com/e/ep-121-how-loyalty-programs-accelerate-recovery/ 62954680b4709900128b8c73 6295467a77aad30013706f96 This week Len Llaguno, Founder of Kyros Insights joins Allison Hartsoe in the Accelerator to talk about the long-term impact of loyalty programs. While most marketers think only about loyalty programs that  keep customers coming back, Len fills the gap b. full 1 121 This week Len Llaguno, Founder of Kyros Insights joins Allison Hartsoe in the Accelerator to talk about the long-term impact of loyalty programs. While most marketers think only about loyalty programs that  keep customers coming back, Len fills the gap by thinking about the long-term value so you can have your CFO say, “Yes!”

"All loyalty programs have two problems. First, predicting redemptions and second, predicting CLV."  - Len Llaguno

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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]]> This week Len Llaguno, Founder of Kyros Insights joins Allison Hartsoe in the Accelerator to talk about the long-term impact of loyalty programs. While most marketers think only about loyalty programs that  keep customers coming back, Len fills the gap by thinking about the long-term value so you can have your CFO say, “Yes!”

"All loyalty programs have two problems. First, predicting redemptions and second, predicting CLV."  - Len Llaguno

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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]]> Ep. 120 | Should you discount during COVID? Ep. 120 | Should you discount during COVID? Thu, 13 Aug 2020 15:00:00 GMT 26:31 customerequityaccelerator.podbean.com/5c4584a4-220c-33b6-a6ac-182dc2333af0 false https://customerequityaccelerator.podbean.com/e/ep-120-should-you-discount-during-covid/ 62954680b4709900128b8c74 6295467a77aad30013706f96 This week Allison Hartsoe, CEO of Ambition Data discusses a nagging question: Should you discount products to reap higher sales during COVID? She talks about the impact for businesses of discounting now. Then she outlines a discount strategy that any com. full 1 120 This week Allison Hartsoe, CEO of Ambition Data discusses a nagging question: Should you discount products to reap higher sales during COVID? She talks about the impact for businesses of discounting now. Then she outlines a discount strategy that any company can use based on your data maturity and current consumer demand.

"The right discount strategy now is a function of your data maturity and consumer demand during COVID. I made a 2x2 grid to help."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

Hosted on Acast. See acast.com/privacy for more information.

]]> This week Allison Hartsoe, CEO of Ambition Data discusses a nagging question: Should you discount products to reap higher sales during COVID? She talks about the impact for businesses of discounting now. Then she outlines a discount strategy that any company can use based on your data maturity and current consumer demand.

"The right discount strategy now is a function of your data maturity and consumer demand during COVID. I made a 2x2 grid to help."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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]]> Ep. 119 | The Economics of Identity with Max Kirby of Publicis Groupe Ep. 119 | The Economics of Identity with Max Kirby of Publicis Groupe Thu, 30 Jul 2020 15:00:00 GMT 30:45 customerequityaccelerator.podbean.com/793c51c3-c9e5-33c5-b373-36fa2e892225 false https://customerequityaccelerator.podbean.com/e/ep-119-the-economics-of-identity-with-max-kirby-of-publicis-groupe/ 62954680b4709900128b8c75 6295467a77aad30013706f96 This week Max Kirby, Director of the Cloud Solutions Practice at Publicis Groupe joins Allison Hartsoe in the Accelerator to talk identity. In previous shows we’ve covered privacy from both the US and European angles so this time we’re going to cover the. full 1 119 This week Max Kirby, Director of the Cloud Solutions Practice at Publicis Groupe joins Allison Hartsoe in the Accelerator to talk identity. In previous shows we’ve covered privacy from both the US and European angles so this time we’re going to cover the economics behind identity. What happens when customer data is widely available for analysis (and when it is not?). Max and I discuss the exchange of value and how customers may win or lose in the battle for their most private information.

 

"Generally speaking what you don’t know that someone else knows about you can be very powerful."

 

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

Hosted on Acast. See acast.com/privacy for more information.

]]> This week Max Kirby, Director of the Cloud Solutions Practice at Publicis Groupe joins Allison Hartsoe in the Accelerator to talk identity. In previous shows we’ve covered privacy from both the US and European angles so this time we’re going to cover the economics behind identity. What happens when customer data is widely available for analysis (and when it is not?). Max and I discuss the exchange of value and how customers may win or lose in the battle for their most private information.

 

"Generally speaking what you don’t know that someone else knows about you can be very powerful."

 

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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]]> Ep. 118 | How to Drive Change using Data Storytelling with Brent Dykes Ep. 118 | How to Drive Change using Data Storytelling with Brent Dykes Thu, 16 Jul 2020 15:00:00 GMT 39:12 customerequityaccelerator.podbean.com/502e4601-cc1b-521f-8507-0f9c5e3a1c12 false https://customerequityaccelerator.podbean.com/e/ep-118-how-to-drive-change-using-data-storytelling-with-brent-dykes/ 62954680b4709900128b8c76 6295467a77aad30013706f96 This week Brent Dykes, author of “Effective Data Storytelling:  How to Drive Change with Effective Data, Narrative and Visuals,” joins Allison Hartsoe in the Accelerator to talk about driving change with data narratives. If you have ever wanted to know w. full 1 118 This week Brent Dykes, author of “Effective Data Storytelling:  How to Drive Change with Effective Data, Narrative and Visuals,” joins Allison Hartsoe in the Accelerator to talk about driving change with data narratives. If you have ever wanted to know why your charts and graphs fell flat and what you can do to keep your audience riveted, then Brent has the answers for you in this episode. You’ll learn why a data story is not a dashboard, and how a data story should flow to achieve excitement.

"Data is just one pillar. Combine the narrative and visuals to create change."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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]]> This week Brent Dykes, author of “Effective Data Storytelling:  How to Drive Change with Effective Data, Narrative and Visuals,” joins Allison Hartsoe in the Accelerator to talk about driving change with data narratives. If you have ever wanted to know why your charts and graphs fell flat and what you can do to keep your audience riveted, then Brent has the answers for you in this episode. You’ll learn why a data story is not a dashboard, and how a data story should flow to achieve excitement.

"Data is just one pillar. Combine the narrative and visuals to create change."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

Hosted on Acast. See acast.com/privacy for more information.

]]> Ep. 117 | How to Lead Personalization with Ben Malki of Dynamic Yield Ep. 117 | How to Lead Personalization with Ben Malki of Dynamic Yield Thu, 02 Jul 2020 15:00:00 GMT 26:02 customerequityaccelerator.podbean.com/45296c4d-716c-5b29-8abd-64b2c98e7dc8 false https://customerequityaccelerator.podbean.com/e/ep-117-how-to-lead-personalization-with-ben-malki-of-dynamic-yield/ 62954680b4709900128b8c77 6295467a77aad30013706f96 This week we dig into the requirements to lead a personalization effort with Ben Malki of Dynamic Yield. Ben’s a big believer in the processes that drive leaders to succeed through personalization versus those who personalize without a plan. Join us to l. full 1 117 This week we dig into the requirements to lead a personalization effort with Ben Malki of Dynamic Yield. Ben’s a big believer in the processes that drive leaders to succeed through personalization versus those who personalize without a plan. Join us to learn what successful companies do.

"Leaders succeed when there is accountability and ownership behind personalization efforts."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

Hosted on Acast. See acast.com/privacy for more information.

]]> This week we dig into the requirements to lead a personalization effort with Ben Malki of Dynamic Yield. Ben’s a big believer in the processes that drive leaders to succeed through personalization versus those who personalize without a plan. Join us to learn what successful companies do.

"Leaders succeed when there is accountability and ownership behind personalization efforts."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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]]> Ep. 116 | Nine Questions to Unpack the Hype of ANY Technology Vendor Ep. 116 | Nine Questions to Unpack the Hype of ANY Technology Vendor Thu, 18 Jun 2020 15:00:00 GMT 16:04 customerequityaccelerator.podbean.com/6db1b00c-3c71-5626-b489-f96241bc6ac8 false https://customerequityaccelerator.podbean.com/e/ep-116-nine-questions-to-unpack-the-hype-of-any-technology-vendor/ 62954680b4709900128b8c78 6295467a77aad30013706f96 This week Allison Hartsoe zings the Accelerator with nine questions to ask any big data analytics technology vendor. If you want your technologies to work together and deliver more value for the dollar than this is the show for you. You’ll learn the thre. full 1 116 This week Allison Hartsoe zings the Accelerator with nine questions to ask any big data analytics technology vendor. If you want your technologies to work together and deliver more value for the dollar than this is the show for you. You’ll learn the three goals any tool with data analytics should achieve for you as well as the answers behind to each of the nine questions.

"Actionable insights spring from high quality technology."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

Hosted on Acast. See acast.com/privacy for more information.

]]> This week Allison Hartsoe zings the Accelerator with nine questions to ask any big data analytics technology vendor. If you want your technologies to work together and deliver more value for the dollar than this is the show for you. You’ll learn the three goals any tool with data analytics should achieve for you as well as the answers behind to each of the nine questions.

"Actionable insights spring from high quality technology."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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]]> Ep. 115 | How to Build a Cost-Effective Customer-centric Technology Stack Ep. 115 | How to Build a Cost-Effective Customer-centric Technology Stack Thu, 04 Jun 2020 15:00:00 GMT 27:44 customerequityaccelerator.podbean.com/8fcfdb0a-c117-53a4-947f-87f6061b86df false https://customerequityaccelerator.podbean.com/e/ep-115-how-to-build-a-cost-effective-customer-centric-technology-stack/ 62954680b4709900128b8c79 6295467a77aad30013706f96 This week Tisson Mathew, CEO of SkyPoint Cloud joins Allison Hartsoe in the Accelerator to talk about how to build a cost-effective customer-centric technology stack. From his executive roles at Amazon and elsewhere, he knows that customer data managemen. full 1 115 This week Tisson Mathew, CEO of SkyPoint Cloud joins Allison Hartsoe in the Accelerator to talk about how to build a cost-effective customer-centric technology stack. From his executive roles at Amazon and elsewhere, he knows that customer data management is a very challenging, messy problem but one that must be solved to remain competitive. Listen in to learn about today’s customer data solutions.

"Most customer-centric technologies fail because they overpromise, the technology is inflexible, and it takes too much time to implement."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

Hosted on Acast. See acast.com/privacy for more information.

]]> This week Tisson Mathew, CEO of SkyPoint Cloud joins Allison Hartsoe in the Accelerator to talk about how to build a cost-effective customer-centric technology stack. From his executive roles at Amazon and elsewhere, he knows that customer data management is a very challenging, messy problem but one that must be solved to remain competitive. Listen in to learn about today’s customer data solutions.

"Most customer-centric technologies fail because they overpromise, the technology is inflexible, and it takes too much time to implement."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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]]> Ep. 114 | The Rise of the New C-levels with Dave Mathison from CDO Club Ep. 114 | The Rise of the New C-levels with Dave Mathison from CDO Club Thu, 21 May 2020 15:00:00 GMT 38:56 customerequityaccelerator.podbean.com/226c1b17-b365-5a90-9a9e-81f1af74e77c false https://customerequityaccelerator.podbean.com/e/ep-114-the-rise-of-the-new-c-levels-with-dave-mathison-from-cdo-club/ 62954680b4709900128b8c7a 6295467a77aad30013706f96 This week Dave Mathison who leads the CDO Club for Chief Digital and Data Officers (and more) joins Allison Hartsoe in the Accelerator to talk about the new C-levels. These new C-levels are tasked with one thing: gaining value from data, particularly dig. full 1 114 This week Dave Mathison who leads the CDO Club for Chief Digital and Data Officers (and more) joins Allison Hartsoe in the Accelerator to talk about the new C-levels. These new C-levels are tasked with one thing: gaining value from data, particularly digital data. Dave shares how the role of these senior executives has evolved from fad titles to future CEOs and the core 4 responsibilities expected of them now.  

"What I feel is happening around the hybrid CDAO title is that the real strategic role is in analytics, not data."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

Hosted on Acast. See acast.com/privacy for more information.

]]> This week Dave Mathison who leads the CDO Club for Chief Digital and Data Officers (and more) joins Allison Hartsoe in the Accelerator to talk about the new C-levels. These new C-levels are tasked with one thing: gaining value from data, particularly digital data. Dave shares how the role of these senior executives has evolved from fad titles to future CEOs and the core 4 responsibilities expected of them now.  

"What I feel is happening around the hybrid CDAO title is that the real strategic role is in analytics, not data."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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]]> Ep. 113 | The New Customer Segmentation with Forrester’s Brandon Purcell Ep. 113 | The New Customer Segmentation with Forrester’s Brandon Purcell Thu, 07 May 2020 15:00:00 GMT 31:08 customerequityaccelerator.podbean.com/c13c2c40-4347-5ca4-a5d2-fa923002028a false https://customerequityaccelerator.podbean.com/e/ep-113-the-new-customer-segmentation-with-forrester-s-brandon-purcell/ 62954680b4709900128b8c7b 6295467a77aad30013706f96 This week Brandon Purcell, Principal Analyst at Forrester Research for customer analytics and artificial intelligence, joins Allison Hartsoe in the Accelerator to talk about customer segmentation. Brandon has seen a collision of customer segmentation sch. full 1 113 This week Brandon Purcell, Principal Analyst at Forrester Research for customer analytics and artificial intelligence, joins Allison Hartsoe in the Accelerator to talk about customer segmentation. Brandon has seen a collision of customer segmentation schemes between traditional consumer research segmentation and company-owned customer segmentation.  Learn why it is difficult to take action on traditional customer segmentation and how you should think about segmentation now.  

"When people talk about segmentation, they could really mean two different things: traditional consumer research or customer data analytics."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

Hosted on Acast. See acast.com/privacy for more information.

]]> This week Brandon Purcell, Principal Analyst at Forrester Research for customer analytics and artificial intelligence, joins Allison Hartsoe in the Accelerator to talk about customer segmentation. Brandon has seen a collision of customer segmentation schemes between traditional consumer research segmentation and company-owned customer segmentation.  Learn why it is difficult to take action on traditional customer segmentation and how you should think about segmentation now.  

"When people talk about segmentation, they could really mean two different things: traditional consumer research or customer data analytics."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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]]> Ep. 112 | How to manage through the COVID-19 crisis Ep. 112 | How to manage through the COVID-19 crisis Thu, 23 Apr 2020 15:00:00 GMT 37:24 customerequityaccelerator.podbean.com/f8867ee9-18b6-56bd-9e0f-3da8a74ade68 false https://customerequityaccelerator.podbean.com/e/ep-112-how-to-manage-through-the-covid-19-crisis/ 62954680b4709900128b8c7c 6295467a77aad30013706f96 **SPECIAL COVID-19 EPISODE** This week Gregory Shephard, serial entrepreneur, angel investor and creator of the BOSS business operating system joins Allison Hartsoe again in the Accelerator. Greg explains how entrepreneurs can manage through any crisis i. full 1 112 **SPECIAL COVID-19 EPISODE** This week Gregory Shephard, serial entrepreneur, angel investor and creator of the BOSS business operating system joins Allison Hartsoe again in the Accelerator. Greg explains how entrepreneurs can manage through any crisis including the current COVID-19 crisis.  His process adapted from the military includes 4 steps:  Assess, Stabilize, Seize the Opportunity, Return to Deliberate Operations to ultimately come out on top.

"The COVID-19 crisis can be an opportunity to emerge as a better business."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

Hosted on Acast. See acast.com/privacy for more information.

]]> **SPECIAL COVID-19 EPISODE** This week Gregory Shephard, serial entrepreneur, angel investor and creator of the BOSS business operating system joins Allison Hartsoe again in the Accelerator. Greg explains how entrepreneurs can manage through any crisis including the current COVID-19 crisis.  His process adapted from the military includes 4 steps:  Assess, Stabilize, Seize the Opportunity, Return to Deliberate Operations to ultimately come out on top.

"The COVID-19 crisis can be an opportunity to emerge as a better business."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

Hosted on Acast. See acast.com/privacy for more information.

]]> Ep. 111 | How to grow your business using a North Star Ep. 111 | How to grow your business using a North Star Tue, 21 Apr 2020 18:00:00 GMT 33:58 customerequityaccelerator.podbean.com/87c0932a-8431-5ee9-a45f-b124d54f9bb0 false https://customerequityaccelerator.podbean.com/e/ep-111-how-to-grow-your-business-using-a-north-star/ 62954680b4709900128b8c7d 6295467a77aad30013706f96 This week Gregory Shephard, serial entrepreneur, angel investor and creator of the BOSS business operating system joins Allison Hartsoe in the Accelerator. Greg explains the BOSS methodology then shares the first part of his method: using a North Star to. full 1 111 This week Gregory Shephard, serial entrepreneur, angel investor and creator of the BOSS business operating system joins Allison Hartsoe in the Accelerator. Greg explains the BOSS methodology then shares the first part of his method: using a North Star to grow your business. The North Star creates alignment first: what will you sell, who will buy it, why will they buy it and then most important, who will buy you?

"There is no reason to accept a 90% failure rate among entrepreneurs."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

Hosted on Acast. See acast.com/privacy for more information.

]]> This week Gregory Shephard, serial entrepreneur, angel investor and creator of the BOSS business operating system joins Allison Hartsoe in the Accelerator. Greg explains the BOSS methodology then shares the first part of his method: using a North Star to grow your business. The North Star creates alignment first: what will you sell, who will buy it, why will they buy it and then most important, who will buy you?

"There is no reason to accept a 90% failure rate among entrepreneurs."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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]]> Ep. 110 | Scaling a Startup with Data, Barkha Saxena, Poshmark CDO Ep. 110 | Scaling a Startup with Data, Barkha Saxena, Poshmark CDO Thu, 09 Apr 2020 15:00:00 GMT 44:09 customerequityaccelerator.podbean.com/a037b4ff-6919-5d99-9ac4-692f0cf0aebb false https://customerequityaccelerator.podbean.com/e/ep-110-scaling-a-startup-with-data-barkha-saxena-poshmark-cdo/ 62954680b4709900128b8c7e 6295467a77aad30013706f96 This week Barkha Saxena, Chief Data Officer at Poshmark joins Allison Hartsoe in the Accelerator to talk about scaling with data. Barkha shares how her team added the customer-centrics layers to boost both the intelligence behind the data as well as the . full 1 110 This week Barkha Saxena, Chief Data Officer at Poshmark joins Allison Hartsoe in the Accelerator to talk about scaling with data. Barkha shares how her team added the customer-centrics layers to boost both the intelligence behind the data as well as the value for the community. This sense of a “data-driven heart” has fueled six-years of Poshmark’s exponential growth. Hear how she did it on this week’s episode.

"We want to create value for the community through data."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

Hosted on Acast. See acast.com/privacy for more information.

]]> This week Barkha Saxena, Chief Data Officer at Poshmark joins Allison Hartsoe in the Accelerator to talk about scaling with data. Barkha shares how her team added the customer-centrics layers to boost both the intelligence behind the data as well as the value for the community. This sense of a “data-driven heart” has fueled six-years of Poshmark’s exponential growth. Hear how she did it on this week’s episode.

"We want to create value for the community through data."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

Hosted on Acast. See acast.com/privacy for more information.

]]> Ep. 109 | Gifting as a Customer-Centric Strategy with Monika Kochhar CEO of SmartGift Ep. 109 | Gifting as a Customer-Centric Strategy with Monika Kochhar CEO of SmartGift Thu, 26 Mar 2020 15:00:00 GMT 27:37 customerequityaccelerator.podbean.com/2a83874d-0428-5e0a-8db2-0fc9ee7451a6 false https://customerequityaccelerator.podbean.com/e/ep-109-gifting-as-a-customer-centric-strategy-with-monika-kochhar-ceo-of-smartgift/ 62954680b4709900128b8c7f 6295467a77aad30013706f96 This week Monika Kochhar, CEO and co-founder of SmartGift joins Allison Hartsoe in the Accelerator. With all the attention paid to customer experience, you would think there was no stone unturned, and yet there is. Gifting is an untapped customer experie. full 1 109 This week Monika Kochhar, CEO and co-founder of SmartGift joins Allison Hartsoe in the Accelerator. With all the attention paid to customer experience, you would think there was no stone unturned, and yet there is. Gifting is an untapped customer experience that naturally appeals to your most loyal customers. This week, Monika talks about the positive trends she’s seeing after the coronavirus pandemic as well as how companies can improve their gifting strategy.   

“Thank you” gifts have risen 71% in the last 2 weeks benefiting IT staff, teachers, employees, nurses, and doctors."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

Hosted on Acast. See acast.com/privacy for more information.

]]> This week Monika Kochhar, CEO and co-founder of SmartGift joins Allison Hartsoe in the Accelerator. With all the attention paid to customer experience, you would think there was no stone unturned, and yet there is. Gifting is an untapped customer experience that naturally appeals to your most loyal customers. This week, Monika talks about the positive trends she’s seeing after the coronavirus pandemic as well as how companies can improve their gifting strategy.   

“Thank you” gifts have risen 71% in the last 2 weeks benefiting IT staff, teachers, employees, nurses, and doctors."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

Hosted on Acast. See acast.com/privacy for more information.

]]> Ep. 108 | Customer-Centric Culture Transformation with Dr. Rachel Headley Ep. 108 | Customer-Centric Culture Transformation with Dr. Rachel Headley Thu, 12 Mar 2020 08:00:00 GMT 38:42 ac0cbf98-63f9-11ea-9e10-0736605192be false https://customerequityaccelerator.podbean.com/e/ep-108-customer-centric-culture-transformation-with-dr-rachel-headley/ 62954680b4709900128b8c80 6295467a77aad30013706f96 This week Dr. Rachel MK Headley, CEO of Rose Group International joins Allison Hartsoe in the Accelerator. Rachel is a leader in the cultural change and innovation, especially when it comes to figure out what makes change stick. Her process sorts out fou. full 1 1 This week Dr. Rachel MK Headley, CEO of Rose Group International joins Allison Hartsoe in the Accelerator. Rachel is a leader in the cultural change and innovation, especially when it comes to figure out what makes change stick. Her process sorts out four personality types for change. See if you can identify your type and that of your co-workers and learn how they move through cultural transformation.

"If you think change is just going to suck for three years then you need to update your transformation model." - Dr. Rachel Headley

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

Hosted on Acast. See acast.com/privacy for more information.

]]> This week Dr. Rachel MK Headley, CEO of Rose Group International joins Allison Hartsoe in the Accelerator. Rachel is a leader in the cultural change and innovation, especially when it comes to figure out what makes change stick. Her process sorts out four personality types for change. See if you can identify your type and that of your co-workers and learn how they move through cultural transformation.

"If you think change is just going to suck for three years then you need to update your transformation model." - Dr. Rachel Headley

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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]]> Ep. 107 | Customer-Centric Subscriptions with Trade Coffee’s Mike Lackman Ep. 107 | Customer-Centric Subscriptions with Trade Coffee’s Mike Lackman Thu, 27 Feb 2020 08:00:00 GMT 30:25 b24a8cc4-58f9-11ea-8a4d-b33f5ce104ba false https://customerequityaccelerator.podbean.com/e/ep-107-customer-centric-subscriptions-with-trade-coffee-s-mike-lackman/ 62954680b4709900128b8c81 6295467a77aad30013706f96 This week Mike Lackman, founder of Trade Coffee joins Allison Hartsoe in the Accelerator. Trade coffee believes people don’t just want good coffee, they want a variety of curated quality coffees. Mike believes that while the subscription model used to be. full 1 2 This week Mike Lackman, founder of Trade Coffee joins Allison Hartsoe in the Accelerator. Trade coffee believes people don’t just want good coffee, they want a variety of curated quality coffees. Mike believes that while the subscription model used to be more unique, today it is so easy that many businesses use it, sometimes to the detriment of customers. These customers then receive things they don’t need which cause them to be more skeptical of subscriptions. To be customer-centric is to deeply consider the incremental value for the customer and respect the dollars given in return.

"The pipes to create subscriptions are way easier, but running a good subscription model is still really hard." - Mike Lackman

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

Hosted on Acast. See acast.com/privacy for more information.

]]> This week Mike Lackman, founder of Trade Coffee joins Allison Hartsoe in the Accelerator. Trade coffee believes people don’t just want good coffee, they want a variety of curated quality coffees. Mike believes that while the subscription model used to be more unique, today it is so easy that many businesses use it, sometimes to the detriment of customers. These customers then receive things they don’t need which cause them to be more skeptical of subscriptions. To be customer-centric is to deeply consider the incremental value for the customer and respect the dollars given in return.

"The pipes to create subscriptions are way easier, but running a good subscription model is still really hard." - Mike Lackman

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

Hosted on Acast. See acast.com/privacy for more information.

]]> Ep. 106 | Secret Customer Scores with Wharton’s Sarah Toms Ep. 106 | Secret Customer Scores with Wharton’s Sarah Toms Thu, 13 Feb 2020 08:00:00 GMT 20:01 c852db90-4df8-11ea-9256-07b02034a969 false https://customerequityaccelerator.podbean.com/e/ep-106-secret-customer-scores-with-wharton-s-sarah-toms/ 62954680b4709900128b8c82 6295467a77aad30013706f96 Sarah Toms, executive director at Wharton Interactive joins Allison Hartsoe in the Accelerator to discuss a New York Times story about finding your Secret Customer Score. Are these scores a good thing or bad? How do they affect customer-centric thinking . full 1 3 Sarah Toms, executive director at Wharton Interactive joins Allison Hartsoe in the Accelerator to discuss a New York Times story about finding your Secret Customer Score. Are these scores a good thing or bad? How do they affect customer-centric thinking and the data behind it? Sarah explores the intersection between company ethics and 3rd party consumer data and comes out with a winning conclusion for all.  

"Companies cannot just flick a switch and assume everything this consumer did with different brands is immediately applicable to mine." - Sarah Toms

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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]]> Sarah Toms, executive director at Wharton Interactive joins Allison Hartsoe in the Accelerator to discuss a New York Times story about finding your Secret Customer Score. Are these scores a good thing or bad? How do they affect customer-centric thinking and the data behind it? Sarah explores the intersection between company ethics and 3rd party consumer data and comes out with a winning conclusion for all.  

"Companies cannot just flick a switch and assume everything this consumer did with different brands is immediately applicable to mine." - Sarah Toms

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

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]]> Ep. 105 | Building the DTC channel with Spindrift’s Calvin Lammers Ep. 105 | Building the DTC channel with Spindrift’s Calvin Lammers Thu, 30 Jan 2020 08:00:00 GMT 31:22 d3acc3f8-42fd-11ea-b2c5-7300cc1ec1b1 false https://customerequityaccelerator.podbean.com/e/ep-105-building-the-dtc-channel-with-spindrift-s-calvin-lammers/ 62954680b4709900128b8c83 6295467a77aad30013706f96 This week Calvin Lammers, Director of eCommerce at Spindrift Beverage joins Allison Hartsoe in the Accelerator. Calvin shares his experience convincing brands to establish a direct to consumer presence as well as the process of reaping the rewards. Catch. full 1 4

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]]> Ep. 104 | 2020 Customer-Centric Predictions Ep. 104 | 2020 Customer-Centric Predictions Thu, 16 Jan 2020 08:00:00 GMT 13:12 0a557410-37f8-11ea-b97b-2bb90915acae false https://customerequityaccelerator.podbean.com/e/ep-104-2020-customer-centric-predictions/ 62954680b4709900128b8c84 6295467a77aad30013706f96 This week Allison Hartsoe, CEO of Ambition Data, makes her predictions for 2020 – and scores her 2019 predictions - in the Accelerator. What forces are driving customer-centric change? How will companies react to them? If you don’t know then be sure to c. full 1 5

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]]> Ep. 103 | Customer Tribes with Tim Ash Ep. 103 | Customer Tribes with Tim Ash Thu, 02 Jan 2020 08:00:00 GMT 33:55 98efdbd6-2ced-11ea-a964-87a76e2a4ab7 false https://customerequityaccelerator.podbean.com/e/ep-103-customer-tribes-with-tim-ash/ 62954680b4709900128b8c85 6295467a77aad30013706f96 This week Tim Ash joins Allison Hartsoe in the Accelerator. Tim is a keynote speaker, trainer and CMO advisor on the topics of conversion rate optimization, neuromarketing, and behavioral economics. Tim explains why neuroscience is really behind customer. full 1 6

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]]> Ep. 102 | 2019 CEA Podcast Directory Ep. 102 | 2019 CEA Podcast Directory Thu, 19 Dec 2019 08:00:00 GMT 22:08 f47195b4-220f-11ea-abf4-0b3a61ec8e6d false https://customerequityaccelerator.podbean.com/e/ep-102-2019-cea-podcast-directory/ 62954680b4709900128b8c86 6295467a77aad30013706f96 If you’ve never listened to the Customer Equity Accelerator then this is a good week to start. This week host Allison Hartsoe summarized the main themes and episodes for the year. Not sure if you missed something good? Not sure where to begin? The 2019 C. full 1 7

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]]> Ep. 101 | Customer-centric Growth with NakedWines.com Ep. 101 | Customer-centric Growth with NakedWines.com Thu, 12 Dec 2019 08:00:00 GMT 33:08 e0ab9748-1c5e-11ea-8018-9b59620c2289 false https://customerequityaccelerator.podbean.com/e/ep-101-customer-centric-growth-with-nakedwinescom/ 62954680b4709900128b8c87 6295467a77aad30013706f96 This week Greg Banbury, co-founder of NakedWines.com joins Allison Hartsoe in the Accelerator to discuss customer-centric growth. From loyal customers to employees to award-winning products, customer-centric success is woven into the culture of NakedWine. full 1 8

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]]> Ep. 100 | The Evolution of Customer Analytics at Electronic Arts Ep. 100 | The Evolution of Customer Analytics at Electronic Arts Thu, 05 Dec 2019 08:00:00 GMT 27:25 56b86126-16ee-11ea-9869-fb335e560d3f false https://customerequityaccelerator.podbean.com/e/ep-100-the-evolution-of-customer-analytics-at-electronic-arts/ 62954680b4709900128b8c88 6295467a77aad30013706f96 This week it’s our 100th episode! Zachary Anderson, SVP and Chief Analytics Officer at Electronic Arts joins Allison Hartsoe in the Accelerator. Zack has been on the vanguard of customer analytics innovation to improve both products and customer satisfac. full 1 9

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]]> Ep. 99 | Bonding the CLV Community Ep. 99 | Bonding the CLV Community Thu, 28 Nov 2019 08:00:00 GMT 11:23 6df1cab8-1175-11ea-b7cc-abd0aea0172d false https://customerequityaccelerator.podbean.com/e/ep-99-bonding-the-clv-community/ 62954680b4709900128b8c89 6295467a77aad30013706f96 This week Allison Hartsoe, founder of Ambition Data and the Customer Equity Accelerator podcast talks about bonding the CLV Community. Whether it’s our own CLV community or how we treat our customers, the concept of bonding is essential to modern marketi. full 1 10

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]]> Ep. 98 | Operationalizing Customer Lifetime Value (CLV) Ep. 98 | Operationalizing Customer Lifetime Value (CLV) Thu, 21 Nov 2019 08:00:00 GMT 42:03 ed8a181e-0bf5-11ea-9a42-efbe85b0a659 false https://customerequityaccelerator.podbean.com/e/ep-98-operationalizing-customer-lifetime-value-clv/ 62954680b4709900128b8c8a 6295467a77aad30013706f96 This week Ahmer Inam, joins Allison Hartsoe in the Accelerator. Ahmer has held senior executive positions in data and analytics for over 20 years in companies such as Wachovia, Wells Fargo, Nike, and most recently Cambia Health Solutions. Operationalizin. full 1 11

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]]> Ep. 97 | 1-800-FLOWERS.COM, Inc. 25 years of Digital Leadership Ep. 97 | 1-800-FLOWERS.COM, Inc. 25 years of Digital Leadership Thu, 14 Nov 2019 08:00:00 GMT 35:28 2aff3cf2-0673-11ea-8cd6-cbbbbffbc822 false https://customerequityaccelerator.podbean.com/e/ep-97-1-800-flowerscom-inc-25-years-of-digital-leadership/ 62954680b4709900128b8c8b 6295467a77aad30013706f96 This week Sumantro ‘Sumo’ Das, senior director, product and growth brands at 1-800-FLOWERS.COM, Inc. joins Allison Hartsoe in the Accelerator. This unique brand has remained on the cutting edge for 25 years. How do they do it? Sumo explains the innovatio. full 1 12

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]]> Ep. 96 | Designing Data for Business Decisions Part 2 Ep. 96 | Designing Data for Business Decisions Part 2 Thu, 07 Nov 2019 08:00:00 GMT 25:18 3a846988-00e5-11ea-98d5-ab9174784198 false https://customerequityaccelerator.podbean.com/e/ep-96-designing-data-for-business-decisions-part-2/ 62954680b4709900128b8c8c 6295467a77aad30013706f96 This week Brian O’Neill, founder of Designing for Analytics joins Allison Hartsoe in the Accelerator. To design for analytics means thinking through the myriad of human behaviors which support a successful outcome. From planning to process to production,. full 1 13

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]]> Ep. 95 | Designing Data for Business Decisions Ep. 95 | Designing Data for Business Decisions Thu, 31 Oct 2019 08:00:00 GMT 17:45 4cc88148-fb67-11e9-af8a-9fbf1d330931 false https://customerequityaccelerator.podbean.com/e/ep-95-designing-data-for-business-decisions/ 62954680b4709900128b8c8d 6295467a77aad30013706f96 This week Brian O’Neill, founder of Designing for Analytics joins Allison Hartsoe in the Accelerator. To design for analytics means thinking through the myriad of human behaviors which support a successful outcome. From planning to process to production,. full 1 14

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]]> Ep. 94 | Creating Happy Customers via Compliance Ep. 94 | Creating Happy Customers via Compliance Thu, 24 Oct 2019 08:00:00 GMT 32:00 fa77a38a-f5f1-11e9-ae82-83449ec5232c false https://customerequityaccelerator.podbean.com/e/ep-94-creating-happy-customers-via-compliance/ 62954680b4709900128b8c8e 6295467a77aad30013706f96 This week Jodi Daniels, founder of Red Clover Advisors joins Allison Hartsoe in the Accelerator to discuss creating happier customers through privacy compliance. Although initially seen as an operational burden, privacy can be a remarkable powerful tool . full 1 15

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]]> Ep. 93 | Get More from Retail Technology w Nixon’s Gary Penn Ep. 93 | Get More from Retail Technology w Nixon’s Gary Penn Thu, 17 Oct 2019 08:00:00 GMT 39:29 80c54b9a-f075-11e9-8904-2b6cb7dd26ce false https://customerequityaccelerator.podbean.com/e/ep-93-get-more-from-retail-technology-w-nixon-s-gary-penn/ 62954680b4709900128b8c8f 6295467a77aad30013706f96 This week Gary Penn, Global Vice President of Digital and Ecommerce at Nixon joins Allison Hartsoe in the Accelerator. Gary began his career in technology and then shifted to ecommerce so he has both a deep knowledge and love for online retail tech. Toda. full 1 16

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]]> Ep. 92 | Managing the Fabric of Customer Data with Bob Page Ep. 92 | Managing the Fabric of Customer Data with Bob Page Thu, 10 Oct 2019 08:00:00 GMT 20:46 5c73c690-eaf3-11e9-a831-7ff726b67a49 false https://customerequityaccelerator.podbean.com/e/ep-92-managing-the-fabric-of-customer-data-with-bob-page/ 62954680b4709900128b8c90 6295467a77aad30013706f96 This week Bob Page, Chief Product Officer at Neebo.ai joins Allison Hartsoe in the Accelerator. Neebo is a new tool (brought to you by the folks at Datameer) designed to help companies manage the massive fabric of assets that contain customer data. With . full 1 17

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]]> Ep. 91 | Human-centered AI with Jen Stirrup of Data Relish Ep. 91 | Human-centered AI with Jen Stirrup of Data Relish Thu, 03 Oct 2019 08:00:00 GMT 22:37 185d24d0-e57e-11e9-9263-93c69164a19e false https://customerequityaccelerator.podbean.com/e/ep-91-human-centered-ai-with-jen-stirrup-of-data-relish/ 62954680b4709900128b8c91 6295467a77aad30013706f96 This week Jen Stirrup, founder of Data Relish joins Allison Hartsoe in the Accelerator. If you don’t know Jen’s work in the AI space, you should. She is an advocate for human-centered artificial intelligence which is better explained as augmented intelli. full 1 18

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]]> Ep. 90 | Black Friday with Pete Fader Ep. 90 | Black Friday with Pete Fader Thu, 26 Sep 2019 08:00:00 GMT 47:26 84a4939e-dff7-11e9-8c86-0355850f5c6a false https://customerequityaccelerator.podbean.com/e/ep-90-black-friday-with-pete-fader/ 62954680b4709900128b8c92 6295467a77aad30013706f96 Every year the drumbeat of zealous consumerism begins with Black Friday. Besides the obvious toll on workers and their families during the holiday season, what do retailers stand to gain? Not much according to Wharton professor Peter Fader. Black Friday . full 1 19

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]]> Ep. 89 | Next Generation Data Warehouse with Claudia Imhoff (Part 2) Ep. 89 | Next Generation Data Warehouse with Claudia Imhoff (Part 2) Thu, 19 Sep 2019 08:00:00 GMT 24:53 c974fa6e-da6f-11e9-958f-6f2da86493ca false https://customerequityaccelerator.podbean.com/e/ep-89-next-generation-data-warehouse-with-claudia-imhoff-part-2/ 62954680b4709900128b8c93 6295467a77aad30013706f96 This week Claudia Imhoff, President of Intelligent Solutions, Co-author of 5 books on business intelligence and analytics including Building the Customer-Centric Enterprise, and founder Boulder BI Brain Trust joins Allison Hartsoe in the Accelerator. Cla. full 1 20

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]]> Ep. 88 | Next Generation Data Warehouse (Part 1) with Claudia Imhoff Ep. 88 | Next Generation Data Warehouse (Part 1) with Claudia Imhoff Thu, 12 Sep 2019 08:00:00 GMT 22:07 315d038a-d4f1-11e9-81c4-7fd357fed75e false https://customerequityaccelerator.podbean.com/e/ep-88-next-generation-data-warehouse-part-1-with-claudia-imhoff/ 62954680b4709900128b8c94 6295467a77aad30013706f96 This week Claudia Imhoff, President of Intelligent Solutions, Co-author of 5 books on business intelligence and analytics including Building the Customer-Centric Enterprise, and founder Boulder BI Brain Trust joins Allison Hartsoe in the Accelerator. Cla. full 1 21

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]]> Ep. 87 | Customer Targeting Gone Wrong: The Big Fish News Story Ep. 87 | Customer Targeting Gone Wrong: The Big Fish News Story Thu, 05 Sep 2019 08:00:00 GMT 18:08 c4207a90-cf73-11e9-8fa1-4bc9cea5239c false https://customerequityaccelerator.podbean.com/e/ep-87-customer-targeting-gone-wrong-the-big-fish-news-story/ 62954680b4709900128b8c95 6295467a77aad30013706f96 This week host Allison Hartsoe covers timely customer-centric news in the Accelerator. When Big Fish casino was named in a class action suit, it raised eyebrows. The social casino running on the Facebook platform was using data to aggressively target it’. full 1 22

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]]> Ep. 86 | The Business Roundtable’s new Customer Focus Ep. 86 | The Business Roundtable’s new Customer Focus Thu, 29 Aug 2019 08:00:00 GMT 17:24 ee5eb9b0-c9f2-11e9-9c42-0333a7087c32 false https://customerequityaccelerator.podbean.com/e/ep-86-the-business-roundtable-s-new-customer-focus/ 62954680b4709900128b8c96 6295467a77aad30013706f96 On August 19, 2019 the Business Roundtable announced it had redefined the purpose of a corporation. For as long as there have been business degrees, the purpose of a corporation has been to maximize shareholder value. But now, the Business Roundtable has. full 1 23

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]]> Ep. 85 | Hubspots Voice of Customer Journey with Amanda Whyte Ep. 85 | Hubspots Voice of Customer Journey with Amanda Whyte Thu, 22 Aug 2019 08:00:00 GMT 50:08 c46f7aca-c472-11e9-9c9f-d75691090e74 false https://customerequityaccelerator.podbean.com/e/ep-85-hubspots-voice-of-customer-journey-with-amanda-whyte/ 62954680b4709900128b8c97 6295467a77aad30013706f96 This week Amanda Whyte who leads Hubspot’s global voice of customer program joins Allison Hartsoe in the Accelerator. One of the most important questions businesses are facing today is how do you collect customer feedback? What are you doing with that da. full 1 24

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]]> Ep. 84 | Amazon as a Customer-Centric Sales Channel Ep. 84 | Amazon as a Customer-Centric Sales Channel Thu, 15 Aug 2019 08:00:00 GMT 40:49 a8ac6ec4-bef5-11e9-8647-e7c78b4f37ae false https://customerequityaccelerator.podbean.com/e/ep-84-amazon-as-a-customer-centric-sales-channel/ 62954680b4709900128b8c98 6295467a77aad30013706f96 This week Kiri Masters, founder of Bobsled Marketing joins Allison Hartsoe in the Accelerator to discuss ways Amazon can be used as a more customer-centric retail strategy.  Amazon’s sales volume is highly attractive but how does the lack of customer dat. full 1 25

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]]> Ep. 83 | Amazon Prime Day vs Alibaba Singles Day Ep. 83 | Amazon Prime Day vs Alibaba Singles Day Thu, 08 Aug 2019 08:00:00 GMT 30:55 0bc28f46-b971-11e9-b59e-6f5fe2dd9284 false https://customerequityaccelerator.podbean.com/e/ep-83-amazon-prime-day-vs-alibaba-singles-day/ 62954680b4709900128b8c99 6295467a77aad30013706f96 This week Alessandra Bruni, web content editor at the Chinese publication CIF News joins Allison Hartsoe in the Accelerator. With a unique perspective, Alessandra has reported on the evolution of retail in both the Asian and US markets. She’s watched the. full 1 26

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]]> Ep. 82 | Quantifying the Customer Experience with Michael Allenson of Xpedition Ep. 82 | Quantifying the Customer Experience with Michael Allenson of Xpedition Thu, 01 Aug 2019 08:00:00 GMT 32:11 ec9b380e-b3f1-11e9-b7d5-83eaa199116b false https://customerequityaccelerator.podbean.com/e/ep-82-quantifying-the-customer-experience-with-michael-allenson-of-xpedition/ 62954680b4709900128b8c9a 6295467a77aad30013706f96 This week Michael Allenson, co-founder of Xpedition joins Allison Hartsoe in the Accelerator to cover the quantification of customer experience. Michael began in the customer intelligence space years ago and has gradually watched the industry move from c. full 1 27

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]]> Ep. 81 | Customer Data as an Asset with Doug Laney Ep. 81 | Customer Data as an Asset with Doug Laney Thu, 25 Jul 2019 08:00:00 GMT 33:43 19f41894-ae74-11e9-92c5-538ae07be73a false https://customerequityaccelerator.podbean.com/e/ep-81-customer-data-as-an-asset-with-doug-laney/ 62954680b4709900128b8c9b 6295467a77aad30013706f96 full 1 28

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]]> Ep. 80 | Building Customer Trust through Privacy with Aurelie Pols Ep. 80 | Building Customer Trust through Privacy with Aurelie Pols Thu, 18 Jul 2019 08:00:00 GMT 48:21 82485f2e-a8f0-11e9-8341-f37082e8eaa3 false https://customerequityaccelerator.podbean.com/e/ep-80-building-customer-trust-through-privacy-with-aurelie-pols/ 62954680b4709900128b8c9c 6295467a77aad30013706f96 This week Aurelie Pols, a DPO or data protection officer at customer data platform mParticle joins Allison Hartsoe in the Accelerator. Aurelie is based in Europe at the forefront of privacy law-making and interpretation. In this episode she connects priv. full 1 29

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]]> Ep. 79 | Visual Data Disasters Ep. 79 | Visual Data Disasters Thu, 11 Jul 2019 08:00:00 GMT 50:15 9725aa16-a371-11e9-9e5a-0be4b97fff14 false https://customerequityaccelerator.podbean.com/e/ep-79-visual-data-disasters/ 62954680b4709900128b8c9d 6295467a77aad30013706f96 Some people believe that well-visualized data will tell you exactly what you need to know. But there are many more visual data disasters than we realize out there. This week Alberto Cairo shares several examples he has discovered from weather to politics. full 1 30

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]]> Ep. 78 | Learning From Others with Rich Fox, Apex Parks Ep. 78 | Learning From Others with Rich Fox, Apex Parks Thu, 04 Jul 2019 08:00:00 GMT 36:50 101ff6f6-9df0-11e9-a9ad-23cefcf828db false https://customerequityaccelerator.podbean.com/e/ep-78-learning-from-others-with-rich-fox-apex-parks/ 62954680b4709900128b8c9e 6295467a77aad30013706f96 This week Rich Fox, VP of Analytics and Data Science at Apex Parks joins Allison Hartsoe in the Accelerator. Apex Parks Group, one of the largest entertainment center companies in the United States, operates amusement parks, water parks, and family enter. full 1 31

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]]> Ep. 77 | Five Questions Marketers Need to Answer Ep. 77 | Five Questions Marketers Need to Answer Thu, 27 Jun 2019 08:00:00 GMT 18:18 fa486f34-986d-11e9-8e11-47eb237d111b false https://customerequityaccelerator.podbean.com/e/ep-77-five-customer-data-analytics-questions-that-modern-marketers-should-be-able-to-answer/ 62954680b4709900128b8c9f 6295467a77aad30013706f96 This week Ambition Data, CEO Allison Hartsoe lists five questions modern marketers should be able to answer in the Accelerator. Although the digital sciences are new for marketers, modern marketers need to know how to think in customer data. From persona. full 1 32

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]]> Ep. 76 | Naked Statistics. A candid book review. Ep. 76 | Naked Statistics. A candid book review. Thu, 20 Jun 2019 08:00:00 GMT 24:29 13b0ba0a-92f9-11e9-9c68-7b3164e0c193 false https://customerequityaccelerator.podbean.com/e/ep-76-naked-statistics-a-candid-book-review/ 62954680b4709900128b8ca0 6295467a77aad30013706f96 This week Allison Hartsoe summarizes and reviews the book, Naked Statistics by Charles Wheelan.  At the end of this podcast you should either feel like you’ve read the book or you should feel that you want to read more detail, perhaps in a specific part . full 1 33

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]]> Ep. 75 | Retail Reimagination with Forbes Contributor Steve Dennis Ep. 75 | Retail Reimagination with Forbes Contributor Steve Dennis Thu, 13 Jun 2019 08:00:00 GMT 39:06 f5f54df8-8d6e-11e9-85a5-f7647909027f false https://customerequityaccelerator.podbean.com/e/ep-75-retail-reimagination-with-forbes-contributor-steve-dennis/ 62954680b4709900128b8ca1 6295467a77aad30013706f96 This week Forbes contributor and regular keynote speaker, Steve Dennis, joins Allison Hartsoe in the Accelerator. Steve has witnessed first-hand the reimagination of retail from his former senior executive roles at Sears and Nieman Marcus.  Steve describ. full 1 34

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]]> Ep. 74 | Teach Your Team to Communicate Insights w KeyBank’s Kathleen Maley Ep. 74 | Teach Your Team to Communicate Insights w KeyBank’s Kathleen Maley Thu, 06 Jun 2019 08:00:00 GMT 36:38 653ebc42-87f4-11e9-985c-4312b6a74739 false https://customerequityaccelerator.podbean.com/e/ep-74-teach-your-team-to-communicate-insights-w-keybank-s-kathleen-maley/ 62954680b4709900128b8ca2 6295467a77aad30013706f96 This week Kathleen Maley, Sr. Director of Consumer and Digital Analytics at Key Bank joins Allison Hartsoe in the Accelerator. Through first-hand experience Kathleen wrestled with the analyst’s “data pulling” problem but then she found a better way. Her . full 1 35

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]]> Ep. 73 | Marketing Analytics Evolution with Jim Sterne Ep. 73 | Marketing Analytics Evolution with Jim Sterne Thu, 30 May 2019 08:00:00 GMT 37:31 8eb45218-827b-11e9-90e8-430f91c232a4 false https://customerequityaccelerator.podbean.com/e/ep-73-marketing-analytics-evolution-with-jim-sterne/ 62954680b4709900128b8ca3 6295467a77aad30013706f96 This week Jim Sterne, founder of the Marketing Analytics Summit and author of Artificial Intelligence for Marketing: Practical Applications,joins Allison Hartsoe in the Accelerator. Jim discusses how todays marketing analytics evolved from web analytics . full 1 36

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]]> Ep. 72 | The CAO Conference in a Nutshell Ep. 72 | The CAO Conference in a Nutshell Thu, 23 May 2019 08:00:00 GMT 39:04 f1aa9002-7ceb-11e9-945c-c7471c720563 false https://customerequityaccelerator.podbean.com/e/ep-72-the-cao-conference-in-a-nutshell/ 62954680b4709900128b8ca4 6295467a77aad30013706f96 This week Allison Hartsoe summarizes the Chief Analytics Officer conference in the Accelerator. The conference is a microcosm of companies in the Learn and Lead stages of Customer-Centric maturity curve. But as much as this conference is about data and a. full 1 37

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]]> Ep. 71 | Wharton’s Pete Fader on Customer Loyalty (and what affects it) Ep. 71 | Wharton’s Pete Fader on Customer Loyalty (and what affects it) Thu, 16 May 2019 08:00:00 GMT 23:29 4e3c72a6-776d-11e9-8ffc-f3f5146043ba false https://customerequityaccelerator.podbean.com/e/ep-71-wharton-s-pete-fader-on-customer-loyalty-and-what-affects-it/ 62954680b4709900128b8ca5 6295467a77aad30013706f96 This week Wharton Professor Peter Fader dives into customer loyalty in the Accelerator. Loyalty is an area riddled with multiple concepts colliding with each other but Professor Fader helps us sort it out. He cites a classic paper by Oliver which frames . full 1 38

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]]> Ep. 70 | Amazon Strategy for DTC Retailers with RBC ’s Mark Mahaney Ep. 70 | Amazon Strategy for DTC Retailers with RBC ’s Mark Mahaney Thu, 09 May 2019 08:00:00 GMT 21:50 e15c4396-71ef-11e9-ac6e-b315a2fa466d false https://customerequityaccelerator.podbean.com/e/ep-70-amazon-strategy-for-dtc-retailers-with-rbc-s-mark-mahaney/ 62954680b4709900128b8ca6 6295467a77aad30013706f96 This week Mark Mahaney, Managing Director covering the Internet sector at RBC Capital Markets shared his thoughts on Amazon in the Accelerator. Mark opens the discussion with a brief overview of the four pillars of Amazon: First party retail marketplace,. full 1 39

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]]> Ep. 69 | How to Set-up a Testing Program with Loren Hadley at Ambition Data Ep. 69 | How to Set-up a Testing Program with Loren Hadley at Ambition Data Thu, 02 May 2019 08:00:00 GMT 32:04 37d79d06-6c6e-11e9-81a3-6fe80a5bf50b false https://customerequityaccelerator.podbean.com/e/ep-69-how-to-set-up-a-testing-program-with-loren-hadley-at-ambition-data/ 62954680b4709900128b8ca7 6295467a77aad30013706f96 How should you set up a testing program and ensure it gets off to a good start? It’s more complicated than you might think. This week Loren Hadley, VP of Customer Optimization at Ambition Data, joins Allison Hartsoe in the Accelerator to discuss just tha. full 1 40

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]]> Ep. 68 | Becoming the Data Ambassador with Megan Kohout at Kendra Scott Ep. 68 | Becoming the Data Ambassador with Megan Kohout at Kendra Scott Thu, 25 Apr 2019 08:00:00 GMT 32:15 a54e95d2-66ed-11e9-8a51-3f6e9111cb82 false https://customerequityaccelerator.podbean.com/e/ep-68-becoming-the-data-ambassador-with-megan-kohout-at-kendra-scott/ 62954680b4709900128b8ca8 6295467a77aad30013706f96 This week Megan Kohout, VP of Ecommerce and Customer Analytics at fashion brand Kendra Scott joins Allison Hartsoe in the Accelerator. Megan shares her experiences learning to communicate the value of data to her colleagues. It wasn’t always successful b. full 1 41

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]]> Ep. 67 | Deepening the Customer Experience with Diane Le from Coffee Bean and Tea Leaf Ep. 67 | Deepening the Customer Experience with Diane Le from Coffee Bean and Tea Leaf Thu, 18 Apr 2019 08:00:00 GMT 38:57 824cd3f4-616c-11e9-90f2-2b1b0b6e6b81 false https://customerequityaccelerator.podbean.com/e/ep-67-deepening-the-customer-experience-with-diane-le-from-coffee-bean-and-tea-leaf/ 62954681b4709900128b8ca9 6295467a77aad30013706f96 This week Diane Le, the director of digital marketing at Coffee Bean and Tea Leaf joins Allison Hartsoe in the Accelerator. Diane relates how her love of technology and love of people have come together to deepen the customer experience at Coffee Bean an. full 1 42

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]]> Ep. 66 | The Truth about CDPs with Forrester’s Joe Stanhope Ep. 66 | The Truth about CDPs with Forrester’s Joe Stanhope Thu, 11 Apr 2019 08:00:00 GMT 35:31 f889f2be-5bee-11e9-83b2-f70cebcfe714 false https://customerequityaccelerator.podbean.com/e/ep-66-the-truth-about-cdps-with-forrester-s-joe-stanhope/ 62954681b4709900128b8caa 6295467a77aad30013706f96 This week Joe Stanhope, Vice President and Principal Analyst serving B2C Marketing Professionals at Forrester Research joins Allison Hartsoe in the Accelerator. Joe clarifies the common definition of a CDP and sorts the market into four flavors of CDP: D. full 1 43

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]]> Ep. 65 | Beyond CDPs, here come Customer Intelligence Platforms Ep. 65 | Beyond CDPs, here come Customer Intelligence Platforms Thu, 04 Apr 2019 08:00:00 GMT 39:11 61c397de-566e-11e9-906d-1b4ec7194238 false https://customerequityaccelerator.podbean.com/e/ep-65-beyond-cdps-here-come-customer-intelligence-platforms/ 62954681b4709900128b8cab 6295467a77aad30013706f96 This week Michael Greenberg, founder of Retina.ai joins Allison Hartsoe in the Accelerator to discuss customer intelligence platforms. Where CDPs are all about organizing and selectively activating the data, CIPs or Customer Intelligence Platforms are al. full 1 44

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]]> Ep. 64 | Classifying CDPs with Jimi Li from Valence Ep. 64 | Classifying CDPs with Jimi Li from Valence Thu, 28 Mar 2019 08:00:00 GMT 39:11 774468e8-50e9-11e9-8aef-f3bb5b5df110 false https://customerequityaccelerator.podbean.com/e/ep-64-classifying-cdps-with-jimi-li-from-valence/ 62954681b4709900128b8cac 6295467a77aad30013706f96 This week Jimi Li, who built L’Oreal’s global ecommerce platform as well as NewsCorp’s data lake, now a partner at Valence MI, joins Allison Hartsoe in the Accelerator to sort out the messy world of Customer Data Platforms (CDPs). Jimi outlines how vario. full 1 45

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]]> Ep. 63 | Hari Mari’s Valuable Customer Community Ep. 63 | Hari Mari’s Valuable Customer Community Thu, 21 Mar 2019 08:00:00 GMT 33:45 c7f04c72-4b75-11e9-bed0-b72cd6b6c226 false https://customerequityaccelerator.podbean.com/e/ep-63-hari-mari-s-valuable-customer-community/ 62954681b4709900128b8cad 6295467a77aad30013706f96 This week Jeremy Stewart, founder of Hari Mari Shoes joins Allison Hartsoe in the Accelerator. When Jeremy and his wife co-founded the company, they asked themselves, how do you innovate on a 4000 year old product like shoes? Like many fast retailers, th. full 1 46

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]]> Ep. 62 | Cultivating Customers with Prof. Elea Feit at Drexel Ep. 62 | Cultivating Customers with Prof. Elea Feit at Drexel Thu, 14 Mar 2019 08:00:00 GMT 31:42 90f775a2-45ed-11e9-bd37-53b7d539370d false https://customerequityaccelerator.podbean.com/e/ep-62-cultivating-customers-with-prof-elea-feit-at-drexel/ 62954681b4709900128b8cae 6295467a77aad30013706f96 Elea Feit is a Marketing Professor at Drexel University, a fellow at Wharton Customer Analytics and the Co-author of R for Marketing Research and Analytics. This week in the Accelerator she joins us to share her research on Cultivating Customers. Which c. full 1 47

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]]> Ep. 61 | Big Ideas for Retailers from eTail West Ep. 61 | Big Ideas for Retailers from eTail West Thu, 07 Mar 2019 08:00:00 GMT 35:43 80106626-4076-11e9-972a-dbede560ea48 false https://customerequityaccelerator.podbean.com/e/ep-61-big-ideas-for-retailers-from-etail-west/ 62954681b4709900128b8caf 6295467a77aad30013706f96 This week in the Accelerator: Big Ideas from the headliners at eTail West. Find out what leading retailers and venture capitalists are thinking now in this episode. Host Allison Hartsoe shares what they said and why you should care. Finally, she wraps up. full 1 48

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]]> Ep. 60 | Smart Technologies from eTail West Ep. 60 | Smart Technologies from eTail West Thu, 28 Feb 2019 08:00:00 GMT 24:16 a34d79c2-3af8-11e9-a67d-371d38452e88 false https://customerequityaccelerator.podbean.com/e/ep-60-smart-technologies-from-etail-west/ 62954681b4709900128b8cb0 6295467a77aad30013706f96 This week in the Accelerator host Allison Hartsoe picks four smart and significant customer-centric marketing technologies that you should know. With over 161 vendors at the show, who all say nearly the same thing, it’s incredibly hard to find the signal. full 1 49

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]]> Ep. 59 | Managing Up with Michelle Rovner Ep. 59 | Managing Up with Michelle Rovner Thu, 21 Feb 2019 08:00:00 GMT 46:29 3ca466da-3577-11e9-8af9-6bad89c4b961 false https://customerequityaccelerator.podbean.com/e/ep-59-managing-up-with-michelle-rovner/ 62954681b4709900128b8cb1 6295467a77aad30013706f96 This week in the Accelerator is a fresh perspective on managing up with Michelle Rovner. I’ve positioned this episode purposely after last week’s episode on Gaining Budget for Data Science projects to provide the dual perspectives of top down and bottom . full 1 50

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]]> Ep. 58 | Finding Budget for Data Science Projects with Banorte’s CAO Jose Murillo Ep. 58 | Finding Budget for Data Science Projects with Banorte’s CAO Jose Murillo Thu, 14 Feb 2019 08:00:00 GMT 34:54 12953e82-2ff0-11e9-939d-7f0f0c5bb6aa false https://customerequityaccelerator.podbean.com/e/ep-58-finding-budget-for-data-science-projects-with-banorte-s-cao-jose-murillo/ 62954681b4709900128b8cb2 6295467a77aad30013706f96 This week in the Accelerator we discuss how to get budget for your data science projects with Jose Murillo, the Chief Analytics Officer of Banorte Bank. Jose has produced massive value with his analytics projects, collectively totally over a billion doll. full 1 51

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]]> Ep. 57 | Book Summary: Measure What Matters by John Doerr Ep. 57 | Book Summary: Measure What Matters by John Doerr Thu, 07 Feb 2019 08:00:00 GMT 29:48 5642385c-2a7c-11e9-90e6-3b74979dce23 false https://customerequityaccelerator.podbean.com/e/ep-57-book-summary-measure-what-matters-by-john-doerr/ 62954681b4709900128b8cb3 6295467a77aad30013706f96 This week in the Accelerator I review and summarize the book, Measure What Matters by John Doerr. Doerr is one of Silicon Valley’s legendary investors and part of the firm Kleiner Perkins. Before starting his career as a VC, Doerr worked for Intel under . full 1 52

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]]> Ep. 56 | 3 Marketing Myths with Xero Shoes CEO, Steven Sashen Ep. 56 | 3 Marketing Myths with Xero Shoes CEO, Steven Sashen Fri, 01 Feb 2019 00:34:00 GMT 50:26 39d58ce2-24f4-11e9-be7f-6f6263707810 false https://customerequityaccelerator.podbean.com/e/ep-56-3-marketing-myths-with-xero-shoes-ceo-steven-sashen/ 62954681b4709900128b8cb4 6295467a77aad30013706f96 This week in the Accelerator we example three marketing myths that need to be busted. Steven Sashen, CEO of Xero Shoes joins me to discuss what works and what doesn’t. Not only is the story of Xero Shoes itself a myth-buster, but Steven shares how his ex. full 1 53

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]]> Ep. 55 | 2019 Martech Predictions with Scott Brinker Ep. 55 | 2019 Martech Predictions with Scott Brinker Thu, 24 Jan 2019 08:00:00 GMT 36:47 28af18bc-1f67-11e9-9e01-1fdf3e34a07e false https://customerequityaccelerator.podbean.com/e/ep-55-2019-martech-predictions-with-scott-brinker/ 62954681b4709900128b8cb5 6295467a77aad30013706f96 Creator of the MarTech conference and the MarTech infographic, Scott Brinker joins us this week in the Accelerator with his insights about where the marketing technology industry is going. Scott picks up three trends from the platform to ecosystem shift,. full 1 54

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]]> Ep. 54 | 2019 Predictions Show Financial Impact from Marketing with Dan McCarthy Ep. 54 | 2019 Predictions Show Financial Impact from Marketing with Dan McCarthy Thu, 17 Jan 2019 08:00:00 GMT 37:37 f94e1cdc-19e7-11e9-9066-076c95835b0d false https://customerequityaccelerator.podbean.com/e/ep-54-2019-predictions-show-financial-impact-from-marketing-with-dan-mccarthy/ 62954681b4709900128b8cb6 6295467a77aad30013706f96 What kind of financial impact should marketing-savvy businesses expect in 2019? Dan McCarthy, co-founder of Theta Equity Partners and an assistant professor of Marketing at Emory University joins us this week in the Accelerator to explain corporate valua. full 1 55

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]]> Ep. 53 | 2019 Predictions for Customer-Centric Marketing Ep. 53 | 2019 Predictions for Customer-Centric Marketing Thu, 10 Jan 2019 08:00:00 GMT 31:06 63b08fd0-147d-11e9-9adb-2738783da7e5 false https://customerequityaccelerator.podbean.com/e/ep-53-2019-predictions-for-customer-centric-marketing/ 62954681b4709900128b8cb7 6295467a77aad30013706f96 This week I share my superpower of “seeing around corners” with five predictions for 2019. From monoclouds and frankenstacks to the death of channel and too many customer insights, I’ll make the call on five customer-centric topics for this year plus two. full 1 56

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]]> Ep. 52 | Holiday Break Message from Allison Hartsoe Ep. 52 | Holiday Break Message from Allison Hartsoe Thu, 27 Dec 2018 08:00:00 GMT 1:52 582a702a-0976-11e9-b741-bfed7f76bd04 false https://customerequityaccelerator.podbean.com/e/ep-52-holiday-break-message-from-allison-hartsoe/ 62954681b4709900128b8cb8 6295467a77aad30013706f96 Thank you for listening to the Customer Equity Accelerator in 2018. We are looking forward to all the new conversations and topics in 2019. Stay tuned to the coming episodes that will expand on building the foundation and more within the concepts of CLV . full 1 57

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]]> Ep. 51 | 2018 Show Directory Ep. 51 | 2018 Show Directory Thu, 20 Dec 2018 08:00:00 GMT 22:15 e668986c-03bd-11e9-a5d9-13d54bea3cd9 false https://customerequityaccelerator.podbean.com/e/ep-51-2018-show-directory/ 62954681b4709900128b8cb9 6295467a77aad30013706f96 This week in the Accelerator host Allison Hartsoe summarizes the episodes from 2018. Starting with the foundational concepts of CLV and customer centricity, and moving through all the ways companies are executing. From data visualization to strategy to C. full 1 58

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]]> Ep. 50 | Glossy’s Jill Manoff On the Digital Evolution of Fashion and Beauty Ep. 50 | Glossy’s Jill Manoff On the Digital Evolution of Fashion and Beauty Thu, 13 Dec 2018 08:00:00 GMT 35:41 91b9bd22-fe87-11e8-88b3-5ba8508f9a25 false https://customerequityaccelerator.podbean.com/e/ep-50-glossy-s-jill-manoff-on-the-digital-evolution-of-fashion-and-beauty/ 62954681b4709900128b8cba 6295467a77aad30013706f96 This week in the Accelerator, Editor-in-Chief of Glossy Magazine, Jill Manoff joins us to discuss the digital evolution of fashion and beauty. Jill talks about why Gucci is one of the most digitally savvy brands; how deep transparency into the workings o. full 1 59

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]]> Ep. 49 | New Retailers use Customer Analytics with Allison Hartsoe Ep. 49 | New Retailers use Customer Analytics with Allison Hartsoe Thu, 06 Dec 2018 08:00:00 GMT 25:10 fa4cc576-f8e9-11e8-9ebb-5b292b9832d2 false https://customerequityaccelerator.podbean.com/e/ep-49-new-retailers-use-customer-analytics-with-allison-hartsoe/ 62954681b4709900128b8cbb 6295467a77aad30013706f96 This week in the Accelerator host Allison Hartsoe highlights the best excerpts from four new retail episodes. She picks up customer analytics strategies from WinkyLux, The Bouqs, Digital Mortar and Wharton Professor and author Peter Fader. Finally, she w. full 1 60

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]]> Ep. 48 | Old Retail vs New Retail with Ed Kleban Ep. 48 | Old Retail vs New Retail with Ed Kleban Thu, 29 Nov 2018 08:00:00 GMT 27:10 03b1625e-f334-11e8-99e3-53732a868bfc false https://customerequityaccelerator.podbean.com/e/ep-48-old-retail-vs-new-retail-with-ed-kleban/ 62954681b4709900128b8cbc 6295467a77aad30013706f96 Have you ever wondered why the “death of retail” is being proclaimed while a “retail renaissance” is taking place elsewhere? What makes the difference between the old retail guard and the new retailers?  This week host Allison Hartsoe speaks with long ti. full 1 61

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]]> Ep. 47 | Black Friday with Pete Fader Ep. 47 | Black Friday with Pete Fader Thu, 15 Nov 2018 08:00:00 GMT 47:26 2e5349da-e7c9-11e8-8ba6-3b62f0a4e419 false https://customerequityaccelerator.podbean.com/e/ep-47-black-friday-with-pete-fader/ 62954681b4709900128b8cbd 6295467a77aad30013706f96 Every year the drumbeat of zealous consumerism begins with Black Friday. Besides the obvious toll on workers and their families during the holiday season, what do retailers stand to gain? Not much according to Wharton professor Peter Fader. Black Friday . full 1 62

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]]> Ep. 46 | Measuring Offline Customer Experiences with Gary Angel Ep. 46 | Measuring Offline Customer Experiences with Gary Angel Thu, 08 Nov 2018 08:00:00 GMT 50:15 3be2b5b2-e2ed-11e8-9389-d745eef9f1b5 false https://customerequityaccelerator.podbean.com/e/ep-46-measuring-offline-customer-experiences-with-gary-angel/ 62954681b4709900128b8cbe 6295467a77aad30013706f96 This week in the Accelerator: How should we measure the customer experience offline? What happens when a digital measurement expert turns his eye to the offline world? Author of Measuring the Digital World, Gary Angel, has done just that. How can data be. full 1 63

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]]> Ep. 45 | Activating CLV Marketing at The Bouqs Ep. 45 | Activating CLV Marketing at The Bouqs Thu, 01 Nov 2018 08:00:00 GMT 41:58 4df97a20-dd51-11e8-bdff-776858bb613f false https://customerequityaccelerator.podbean.com/e/ep-45-activating-clv-marketing-at-the-bouqs/ 62954681b4709900128b8cbf 6295467a77aad30013706f96 This week in the Accelerator Phil Irvine joins us from The Bouqs to talk about activating CLV strategies. In a competitive space such as online flower gifting, in depth customer knowledge becomes a critical differentiator. How do you move the right custo. full 1 64

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]]> Ep. 44 | Generating Quality Customers with Winky Lux Ep. 44 | Generating Quality Customers with Winky Lux Thu, 25 Oct 2018 08:00:00 GMT 34:28 e5359d0e-d7f9-11e8-91a9-c71fbbe2ab6c false https://customerequityaccelerator.podbean.com/e/ep-44-generating-quality-customers-with-winky-lux/ 62954681b4709900128b8cc0 6295467a77aad30013706f96 This week in the Accelerator:How does a new brand generate quality customers? In this episode host Allison Hartsoe speaks with Kate Fernandez, Brand Marketing Director at Winky Lux. Winky Lux is a fast-growing cosmetics brand which has used customer life. full 1 65

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]]> Ep. 43 | The Customer Revolution is Here Ep. 43 | The Customer Revolution is Here Fri, 19 Oct 2018 14:35:00 GMT 31:45 fc7fbba8-d30c-11e8-9aa1-db6a597a442f false https://customerequityaccelerator.podbean.com/e/ep-43-the-customer-revolution-is-here/ 62954681b4709900128b8cc1 6295467a77aad30013706f96 This week in the Accelerator host Allison Hartsoe summarizes a selection of key insights from the Custora conference in New York City. This conference was all about CLV, personalization and the best uses of customer analytics. Allison includes kick off c. full 1 66

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]]> Ep. 42 | The Intersection of Customer Experience and Customer Value with Ehow Chen Ep. 42 | The Intersection of Customer Experience and Customer Value with Ehow Chen Thu, 11 Oct 2018 15:00:00 GMT 34:31 eded1754-cc48-11e8-9cb4-4bb5e43ae79f false https://customerequityaccelerator.podbean.com/e/ep-42-the-intersection-of-customer-experience-and-customer-value-with-ehow-chen/ 62954681b4709900128b8cc2 6295467a77aad30013706f96 This week in the Accelerator: Everyone talks about Customer Experience but how do you find value in this generalized term? Where do Personas and Customer Journeys add value and what typical mistakes do organizations make? In this episode host Allison Har. full 1 67

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]]> Ep. 41 | Customer Analytics Strategies Summarized – The right way to see and act on customer knowledge Ep. 41 | Customer Analytics Strategies Summarized – The right way to see and act on customer knowledge Thu, 04 Oct 2018 08:00:00 GMT 31:39 4b5faecc-c737-11e8-a932-376250973c8f false https://customerequityaccelerator.podbean.com/e/ep-41-customer-analytics-strategies-summarized-%e2%80%93-the-right-way-to-see-and-act-on-customer-knowledge/ 62954681b4709900128b8cc3 6295467a77aad30013706f96 There are many ways to see bits and pieces of customer data across the enterprise but what holistic strategies can you use to tap into the right data? What questions and data could actually create an unfair competitive advantage for your business? In thi. full 1 68

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]]> Ep. 40 | Customer-centric research with EA’s Jodie Antypas Ep. 40 | Customer-centric research with EA’s Jodie Antypas Thu, 27 Sep 2018 08:00:00 GMT 53:27 fb916b62-c1e4-11e8-9ec8-3b184dfe532e false https://customerequityaccelerator.podbean.com/e/ep-40-customer-centric-research-with-ea-s-jodie-antypas/ 62954681b4709900128b8cc4 6295467a77aad30013706f96 This week in the Accelerator: What is customer-centric research and how is it different from traditional methods? In this episode host Allison Hartsoe interviews Jodie Antypas, VP of Research from Electronic Arts. Jodie shares examples of how the custome. full 1 69

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]]> Ep. 39 | Investing in your Customers with MIT’s Michael Schrage Ep. 39 | Investing in your Customers with MIT’s Michael Schrage Thu, 20 Sep 2018 08:00:00 GMT 52:36 f918be54-bbb7-11e8-9a9d-d7e93f160532 false https://customerequityaccelerator.podbean.com/e/ep-39-investing-in-your-customers-with-mit-s-michael-schrage/ 62954681b4709900128b8cc5 6295467a77aad30013706f96 This week in the Accelerator: What is the one question you should be asking your customers that will completely change the way you think about your business? Similar in power to Levitt’s famous “What business are you in?” question, this new question, “Th. full 1 70

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]]> Ep. 38 | Implementing a CLV strategy with Jordan Elkind of Custora Part 2 Ep. 38 | Implementing a CLV strategy with Jordan Elkind of Custora Part 2 Thu, 13 Sep 2018 08:00:00 GMT 32:33 b1f60a5c-b6f0-11e8-8cf3-7f5903e5ca86 false https://customerequityaccelerator.podbean.com/e/ep-38-implementing-a-clv-strategy-with-jordan-elkind-of-custora-part-2/ 62954681b4709900128b8cc6 6295467a77aad30013706f96 Part 2 - Who is driving growth through CLV strategy in the retail space? Hear three transformational stories about retailers Bonobos, Eloquii, and Crocs. Learn why CLV is the smartest predictive growth strategy and why this is the golden age for today’s . full 1 71

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]]> Ep. 37 | Implementing a CLV strategy with Jordan Elkind of Custora Part 1 Ep. 37 | Implementing a CLV strategy with Jordan Elkind of Custora Part 1 Thu, 06 Sep 2018 10:28:00 GMT 30:18 33754e3e-b175-11e8-8267-e7021b807d62 false https://customerequityaccelerator.podbean.com/e/ep-37-implementing-a-clv-strategy-with-jordan-elkind-of-custora-part-1/ 62954681b4709900128b8cc7 6295467a77aad30013706f96 Who is driving growth through CLV strategy in the retail space? Hear three transformational stories about retailers Bonobos, Eloquii, and Crocs. Learn why CLV is the smartest predictive growth strategy and why this is the golden age for today’s CMO.  Hos. full 1 72

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]]> Ep. 36 | Beyond the Obvious - Data Visualization Best Practices Summarized Ep. 36 | Beyond the Obvious - Data Visualization Best Practices Summarized Thu, 30 Aug 2018 16:05:00 GMT 27:31 bfae1c48-abf6-11e8-a1c0-1b4b2347393f false https://customerequityaccelerator.podbean.com/e/ep-36-beyond-the-obvious-data-visualization-best-practices-summarized/ 62954681b4709900128b8cc8 6295467a77aad30013706f96 What does data storytelling have to do with customer equity? Everything. In this episode I summarize a month of data visualization and data storytelling best practices. I include clips from previous guests, Lea Pica, Alberto Cairo, Felix Shildorfer and G. full 1 73

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]]> Ep. 35 | From Data Science to Data Storytelling with Gulrez Khan, Senior Data Scientist at Microsoft Ep. 35 | From Data Science to Data Storytelling with Gulrez Khan, Senior Data Scientist at Microsoft Thu, 23 Aug 2018 08:00:00 GMT 43:15 5aaf177c-a66d-11e8-b88d-435043160a8b false https://customerequityaccelerator.podbean.com/e/ep-35-from-data-science-to-data-storytelling-with-gulrez-khan-senior-data-scientist-at-microsoft/ 62954681b4709900128b8cc9 6295467a77aad30013706f96 How do you move from just data science to data storytelling? In past episodes Chief Analytics Officers have told us this is one of the skills they value the most. In this episode host Allison Hartsoe speaks with Gulrez Khan, a data scientist at Microsoft. full 1 74

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]]> Ep. 34 | Inside a Visual Data Disaster with Felix Schlidorfer Ep. 34 | Inside a Visual Data Disaster with Felix Schlidorfer Thu, 16 Aug 2018 08:00:00 GMT 49:44 afdb2d4e-a0e6-11e8-a34c-eb4a35585f30 false https://customerequityaccelerator.podbean.com/e/ep-34-inside-a-visual-data-disaster-with-felix-schlidorfer/ 62954681b4709900128b8cca 6295467a77aad30013706f96 What happens behind the scenes to create a visual data disaster? Data visualization is often taken as a given once you land buckets of data together. This week we go behind the scenes of a data disaster to learn why that is not so. Felix Schildorfer tell. full 1 75

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]]> Ep. 33 | Visual Data Disasters with Alberto Cairo Ep. 33 | Visual Data Disasters with Alberto Cairo Thu, 09 Aug 2018 12:24:00 GMT 49:59 3bb0f5d6-9c07-11e8-bf7b-af9e9816ace4 false https://customerequityaccelerator.podbean.com/e/ep-33-visual-data-disasters-with-alberto-cairo/ 62954681b4709900128b8ccb 6295467a77aad30013706f96 Some people believe that well-visualized data will tell you exactly what you need to know. But there are many more visual data disasters than we realize out there. This week Alberto Cairo shares several examples he has discovered from weather to politics. full 1 76

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]]> Ep. 32 | Getting Your Message Through with Lea Pica Ep. 32 | Getting Your Message Through with Lea Pica Thu, 02 Aug 2018 15:00:00 GMT 49:56 12fd37ee-95c7-11e8-90cc-e3e22737f0a6 false https://customerequityaccelerator.podbean.com/e/ep-32-getting-your-message-through-with-lea-pica/ 62954681b4709900128b8ccc 6295467a77aad30013706f96 What does that chart mean? How does it relate to the last one? Are your hard-fought insights getting through? A yawning gap has formed between analysts and executives when it comes to communication through data, enough to deem data storytelling the most . full 1 77

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]]> Ep. 31 | Inside the Customer Equity Accelerator Podcast Ep. 31 | Inside the Customer Equity Accelerator Podcast Wed, 25 Jul 2018 21:09:00 GMT 23:14 60b5cfd3741a41cfb2a7c9b159121e6d false https://customerequityaccelerator.podbean.com/e/ep-31-inside-the-customer-equity-accelerator-podcast/ 62954681b4709900128b8ccd 6295467a77aad30013706f96 Did you know there is a way to cleanly connect marketing to revenue? It is customer equity and these principles are the primary driver behind the Customer Equity Accelerator podcast. This week host Allison Hartsoe recaps the fundamental drivers of custom. full 1 78

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]]> Ep. 30 | Is CC Right for Your Company Ep. 30 | Is CC Right for Your Company Thu, 19 Jul 2018 09:54:00 GMT 47:21 8627690a31fd4512b82a8ed1f439cd7e false https://customerequityaccelerator.podbean.com/e/ep-30-is-cc-right-for-your-company/ 62954681b4709900128b8cce 6295467a77aad30013706f96 There are many points of resistance when organizations try to become customer-centric. From executive understanding to data silos, the path is not easy to navigate. This week host Allison Hartsoe interviews Jeff Gardner from Staples who has seen customer. full 1 79

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]]> Ep. 29 | Finding the Customer State of Mind with guest Brooks Bell Ep. 29 | Finding the Customer State of Mind with guest Brooks Bell Thu, 12 Jul 2018 17:55:00 GMT 37:50 cbdda9fc80204a078077851b820e8c7d false https://customerequityaccelerator.podbean.com/e/ep-29-finding-the-customer-state-of-mind-with-guest-brooks-bell/ 62954681b4709900128b8ccf 6295467a77aad30013706f96 Have you channeled the customer’s state of mind in your testing experiments? If you have ever grouped all your mobile visitors or your product page viewers or your site exit-ers together for an experiment then you may have missed the customer’s state of . full 1 80

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]]> Ep. 28 | What CAOs are Thinking Now Ep. 28 | What CAOs are Thinking Now Wed, 04 Jul 2018 18:29:00 GMT 25:34 6f2d37a977644d3b949525699f2066bc false https://customerequityaccelerator.podbean.com/e/ep-28-what-caos-are-thinking-now/ 62954681b4709900128b8cd0 6295467a77aad30013706f96 What are Chief Analytics Officers (CAOs) thinking today? In this episode host Allison Hartsoe summarizes a meeting of CAOs in Miami. She includes poll results from audience questions to provide a sense of who is in the room, and then seven things CAOs wi. full 1 81

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]]> Ep. 27 | Customer Centric Product Development with Twitch’s June Dershewitz Ep. 27 | Customer Centric Product Development with Twitch’s June Dershewitz Wed, 27 Jun 2018 16:41:00 GMT 36:10 205078e204a74523821317bce30e92a7 false https://customerequityaccelerator.podbean.com/e/ep-27-customer-centric-product-development-with-twitch-s-june-dershewitz/ 62954681b4709900128b8cd1 6295467a77aad30013706f96 full 1 82

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]]> Ep. 26 | Secrets of Today’s Marketing Leaders with Laura Beaudin Ep. 26 | Secrets of Today’s Marketing Leaders with Laura Beaudin Wed, 20 Jun 2018 14:41:00 GMT 46:16 925894e3275441d0879894829ff90717 false https://customerequityaccelerator.podbean.com/e/ep-26-secrets-of-today-s-marketing-leaders-with-laura-beaudin/ 62954681b4709900128b8cd2 6295467a77aad30013706f96 full 1 83

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]]> Ep. 25 | Transformation of Marketing Around CLV with Peggy Winton Ep. 25 | Transformation of Marketing Around CLV with Peggy Winton Wed, 13 Jun 2018 12:11:00 GMT 38:23 dec207a1b3614205bb1da535eb7c3079 false https://customerequityaccelerator.podbean.com/e/ep-25-transformation-of-marketing-around-clv-with-peggy-winton/ 62954681b4709900128b8cd3 6295467a77aad30013706f96 Digital transformation begins with enhancing the customer experience. Peggy Winton knows this from personal experience at AIIM International, where she is currently President and CMO. She defines digital transformation in information terms and offers fou. full 1 84

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]]> Ep. 24 | Build a Business Like Amazon with Bryan Eisenberg Ep. 24 | Build a Business Like Amazon with Bryan Eisenberg Wed, 06 Jun 2018 16:24:00 GMT 40:19 a107d90d0da9498da583ba4e63b860f4 false https://customerequityaccelerator.podbean.com/e/ep-24-build-a-business-like-amazon-with-bryan-eisenberg/ 62954681b4709900128b8cd4 6295467a77aad30013706f96 If you’ve ever wondered how to build a business like Bezos, so did Bryan Eisenberg. His deep look into the four pillars of Amazon’s success became the book Be Like Amazon: Even A Lemonade Stand Can Do It and the focus on his business, Buyer Legends. In t. full 1 85

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]]> Ep. 23 | Customer Centricity Conference Recap with Allison Hartsoe Ep. 23 | Customer Centricity Conference Recap with Allison Hartsoe Thu, 31 May 2018 10:33:00 GMT 20:33 02ddf9937be648e7847eeadc123ee938 false https://customerequityaccelerator.podbean.com/e/ep-23-customer-centricity-conference-recap-with-allison-hartsoe/ 62954681b4709900128b8cd5 6295467a77aad30013706f96 Dynamic speakers presenting unique lessons of customer lifetime value. Industry leaders engaging audience members through interactive panels. Those are just a few of the features from the 2018 Customer Centricity Conference, held May 17-18th at Wharton S. full 1 86

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]]> Ep. 22 | Where Academics Meet Reality with Joe Megibow Ep. 22 | Where Academics Meet Reality with Joe Megibow Wed, 23 May 2018 15:26:00 GMT 39:50 b4e6e748777d42d8b1892e864920b795 false https://customerequityaccelerator.podbean.com/e/ep-22-where-academics-meet-reality-with-joe-megibow/ 62954681b4709900128b8cd6 6295467a77aad30013706f96 What does academia have to do with marketing and CLV? Academia is five to 10 years ahead of practical application, says Joe Megibow. Learn about his history with companies including American Eagle and Expedia digging into customer data and developing bet. full 1 87

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]]> Ep. 21 | Arming the Front Lines with Bob McKinney of Batteries Plus Bulbs Ep. 21 | Arming the Front Lines with Bob McKinney of Batteries Plus Bulbs Wed, 16 May 2018 11:54:00 GMT 39:27 e5322dd648954832b2a31a7bd62e3c0c false https://customerequityaccelerator.podbean.com/e/ep-21-arming-the-front-lines-with-bob-mckinney-of-batteries-plus-bulbs/ 62954681b4709900128b8cd7 6295467a77aad30013706f96 Customers are actively indicating how they wish to engage; you just have to find the signal. Bob McKinney, Head of Marketing at Batteries Plus Bulbs, has mastered finding it. Through a platform of smartly interconnected systems, his team arms the frontli. full 1 88

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]]> <![CDATA[Ep. 20 | The Intersection of Ai and CLV with Publishers Clearinghouse's Ash Dhupar]]> Thu, 10 May 2018 14:39:00 GMT 41:24 f30789ef58f657e0177fd1d56fc9c71a false https://customerequityaccelerator.podbean.com/e/ep-20-the-intersection-of-ai-and-clv-with-publishers-clearinghouses-ash-dhupar/ 62954681b4709900128b8cd8 6295467a77aad30013706f96 The charm of AI may have been kept alive by Hollywood, but Ash Dhupar knows its real-world application can have huge impact on the bottom line. As Chief Analytics Officer at Publishers Clearing House, he and his team utilize 180 algorithms to predict LTV. full 1 89

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]]> Ep. 19 | The Customer as the Asset with Anthony Choe, Founder at Provenance Digital Ep. 19 | The Customer as the Asset with Anthony Choe, Founder at Provenance Digital Wed, 02 May 2018 17:57:00 GMT 40:05 c51b4daf9fd220b3e75465bde75be2bb false https://customerequityaccelerator.podbean.com/e/ep-19-the-customer-as-the-asset-with-anthony-choe-founder-at-provenance-digital/ 62954681b4709900128b8cd9 6295467a77aad30013706f96 There is no such thing as an average customer. While it’s easy to say the customer is the most important asset, few have spent time quantifying what that truly means.  Anthony Choe is one of those few. As Founder at private equity firm Provenance Digital. full 1 90

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]]> Ep. 18 | Driving Value Through CLV with Neil Hoyne, Head of Customer Analytics, Google Ep. 18 | Driving Value Through CLV with Neil Hoyne, Head of Customer Analytics, Google Wed, 25 Apr 2018 14:54:00 GMT 46:12 103b2c2336fefe5d380f93b5eb391421 false https://customerequityaccelerator.podbean.com/e/ep-18-driving-value-through-clv-with-neil-hoyne-head-of-customer-analytics-google/ 62954681b4709900128b8cda 6295467a77aad30013706f96 What are you doing to make your top customers feel special? Neil Hoyne, Head of Customer Analytics at Google, explains the tangible value organizations can achieve with CLV, its impact, and concrete steps you can take. Neil shares how CLV delivers a clea. full 1 91

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]]> <![CDATA[Ep. 17 | The Future of Martech with Forrester's Joe Stanhope]]> Wed, 18 Apr 2018 15:14:00 GMT 40:01 4bb39bbbaa3c19a2f4bfc200734dcecc false https://customerequityaccelerator.podbean.com/e/ep-17-the-future-of-martech-with-forresters-joe-stanhope/ 62954681b4709900128b8cdb 6295467a77aad30013706f96 Martech disruption is all around us. Old tools and methods no longer work. Joe Stanhope, VP and Principal Analyst at Forrester Research, talks about the future of marketing technology in the Age of the Customer. Topics include the shift in thinking of ma. full 1 92

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]]> Ep. 16 | CLV Transformation with Zack Anderson of Electronic Arts (EA) Ep. 16 | CLV Transformation with Zack Anderson of Electronic Arts (EA) Thu, 12 Apr 2018 14:07:00 GMT 44:15 f4e3c296bd71192b36d6b56c6c75ab56 false https://customerequityaccelerator.podbean.com/e/ep-16-clv-transformation-with-zack-anderson-of-electronic-arts-ea/ 62954681b4709900128b8cdc 6295467a77aad30013706f96 Adopting CLV can drive true transformation within a company. Zach Anderson, CAO at Electronic Arts, talks about how CLV shifted their data analytics and, by extension, the culture of the company. By aligning their CLV models to the right questions and de. full 1 93

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]]> Ep. 15 | Customer-Based Corporate Valuation with Dan McCarthy, Emory University Ep. 15 | Customer-Based Corporate Valuation with Dan McCarthy, Emory University Mon, 09 Apr 2018 14:38:00 GMT 47:35 2e1d72ae7284fe958a04fe5fb12bcbba false https://customerequityaccelerator.podbean.com/e/ep-15-customer-based-corporate-valuation-with-dan-mccarthy-emory-university/ 62954681b4709900128b8cdd 6295467a77aad30013706f96 Not every dollar is created equally. Dan McCarthy, Assistant Professor of Marketing at Emory Univ., talks about Customer Based Corporate Valuation (CBCV), which is at the heart of CLV Marketing. He shares how CBCV synthesizes marketing and finance, allow. full 1 94

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]]> Ep. 14 | Delivering Massive Value with Analytics Ep. 14 | Delivering Massive Value with Analytics Mon, 26 Mar 2018 12:16:00 GMT 32:05 5f33b8e1af98c4b8b8fbe59e869d74fe false https://customerequityaccelerator.podbean.com/e/ep-14-delivering-massive-value-with-analytics/ 62954681b4709900128b8cde 6295467a77aad30013706f96 How much value can you create using better analytics? Jose Murillo, CAO at Banorte, talks about how his team generated 200x on their analytics investment following their core mandate: Increase customer equity. His group has produced value close to $1B in. full 1 95

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]]> Ep. 13 | The Customer Centricity Simulation with Sarah E. Toms of Wharton Ep. 13 | The Customer Centricity Simulation with Sarah E. Toms of Wharton Tue, 20 Mar 2018 08:22:00 GMT 25:55 ba48ed97d5c4ea6fa6fcfe674e7e7baa false https://customerequityaccelerator.podbean.com/e/ep-13-the-customer-centricity-simulation-with-sarah-e-toms-of-wharton/ 62954681b4709900128b8cdf 6295467a77aad30013706f96 What is the difference between traditional market valuation and customer lifetime valuation? Sarah Toms, Senior Director of Wharton Interactive, talks about leveraging education technology to bring theories to life. The Customer Centricity Simulator puts. full 1 96

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]]> Ep. 12 | Calculating CLV with Artem Mariychin of Zodiac Metrics Ep. 12 | Calculating CLV with Artem Mariychin of Zodiac Metrics Wed, 14 Mar 2018 14:29:00 GMT 31:20 14a9b0a7b6b11ea470eee12182b49c9f false https://customerequityaccelerator.podbean.com/e/ep-12-calculating-clv-with-artem-mariychin-of-zodiac-metrics/ 62954681b4709900128b8ce0 6295467a77aad30013706f96 What is the fundamental unit of value to a business? It turns out it’s the customer. Artem Mariychin, CEO of Zodiac Metrics, joins Allison Hartsoe to explain why companies should care about calculating Customer Lifetime Value (CLV), how to establish an a. full 1 97

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]]> <![CDATA[Ep. 11 | The Rise of the CXO with CXPA's Diane Magers]]> Wed, 07 Mar 2018 08:59:00 GMT 26:17 1f4052fb6dab5cd127edebf732fc875b false https://customerequityaccelerator.podbean.com/e/ep-11-the-rise-of-the-cxo-with-cxpas-diane-magers/ 62954681b4709900128b8ce1 6295467a77aad30013706f96 When everybody owns the customer, no one owns the customer. Diane Magers, CEO of the CXPA, shares the importance of the Customer Experience Officer (CXO) to an organization and how the rise of the CXO can drive better business results. Customer experienc. full 1 98

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]]> Ep. 10 | Product Centricity v. Customer Centricity Ep. 10 | Product Centricity v. Customer Centricity Fri, 02 Mar 2018 14:50:00 GMT 34:11 dd66ef031e1112d85db1317de8427bfa false https://customerequityaccelerator.podbean.com/e/ep-10-product-centricity-v-customer-centricity/ 62954681b4709900128b8ce2 6295467a77aad30013706f96 Most companies understand that they need to be customer centric, but they still operate in the very product centric way. Host Allison Hartsoe interviews Jaime Colmenares, the director of the Americas, customer strategy and analytics at eBay about how eBa. full 1 99

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]]> Ep. 9 | CLV Marketing with Pete Fader, Professor of Marketing, Wharton Ep. 9 | CLV Marketing with Pete Fader, Professor of Marketing, Wharton Thu, 22 Feb 2018 12:22:00 GMT 26:26 14d58f8d7433280ebcfa4d0b30be698b false https://customerequityaccelerator.podbean.com/e/ep-9-clv-marketing-with-pete-fader-professor-of-marketing-wharton/ 62954681b4709900128b8ce3 6295467a77aad30013706f96 How do companies ultimately benefit when they achieve customer centric maturity? Pete Fader, Professor of Marketing at the Wharton School, talks about the differences between product-centric thinking and customer-centric thinking. Learn about Pete’s four. full 1 100

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]]> Ep. 8 | Using Data to Get Results With Data Legend Bob Page Ep. 8 | Using Data to Get Results With Data Legend Bob Page Tue, 13 Feb 2018 09:18:00 GMT 25:24 4a80bc460739d5e2047da0e4095076db false https://customerequityaccelerator.podbean.com/e/ep-8-using-data-to-get-results-with-data-legend-bob-page/ 62954681b4709900128b8ce4 6295467a77aad30013706f96 Host Allison Hartsoe continues her interview with data analytics legend Bob Page, who offers key tactics for setting up a data framework and how to use it to get results. He talks about the impact you can get from data, and advises companies to focus on . full 1 101

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]]> Ep. 7 | The ROI of Data Analytics – An Interview with Big Data Guru Bob Page Ep. 7 | The ROI of Data Analytics – An Interview with Big Data Guru Bob Page Tue, 06 Feb 2018 08:07:00 GMT 26:38 62a2249bb9491869f3635ec14884a6ff false https://customerequityaccelerator.podbean.com/e/ep-7-the-roi-of-data-analytics-%e2%80%93-an-interview-with-big-data-guru-bob-page/ 62954681b4709900128b8ce5 6295467a77aad30013706f96 We take for granted that we can track and measure every piece of data. Big data guru Bob Page takes us back to a time before enterprise class web analytics were a thing. Bob shares his experience founding analytics firm Accrue, owning analytics at Yahoo . full 1 102

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]]> Ep. 6 | Reaching Customer Centricity - The Payoff Stage Ep. 6 | Reaching Customer Centricity - The Payoff Stage Thu, 25 Jan 2018 11:49:00 GMT 24:06 d61d407ec30a714962585c6ee0f35399 false https://customerequityaccelerator.podbean.com/e/ep-6-reaching-customer-centricity-the-payoff-stage/ 62954681b4709900128b8ce6 6295467a77aad30013706f96 The final stages of the customer centricity maturity curve are where hard work starts to bear fruit. Key traits for the final stages: Innovation, Operationalization, and Integration. Every team member has access to information and tools needed to move ta. full 1 103

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]]> Ep. 5 | Digging Into the Digital Maturity Curve Part 2 Ep. 5 | Digging Into the Digital Maturity Curve Part 2 Sun, 14 Jan 2018 12:19:00 GMT 22:44 901aa06933f02ffb9dd4195a32f3fb9c false https://customerequityaccelerator.podbean.com/e/ep-5-digging-into-the-digital-maturity-curve-part-2/ 62954681b4709900128b8ce7 6295467a77aad30013706f96 What does digital maturity look like? In this episode, host Allison Hartsoe talks about department alignment and analytic leadership: key traits and exit criteria for each stage, plus insight into the Pit of Technology Despair. These are the stages where. full 1 104

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]]> Ep. 4 | Digging Into the Digital Maturity Curve - Early Stages Ep. 4 | Digging Into the Digital Maturity Curve - Early Stages Wed, 10 Jan 2018 08:35:00 GMT 20:19 438346517e3e82ec8d112afddbed5564 false https://customerequityaccelerator.podbean.com/e/ep-4-digging-into-the-digital-maturity-curve-early-stages/ 62954681b4709900128b8ce8 6295467a77aad30013706f96 If you want to build customer equity, follow the steps to progress through the digital maturity curve. In this episode, host Allison Hartsoe goes in depth on the key traits of first two stages, plus the Pit of Reporting Despair (the real budget-buster in. full 1 105

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]]> Ep. 3 | The Foundations of Customer Equity Ep. 3 | The Foundations of Customer Equity Mon, 11 Dec 2017 16:14:00 GMT 31:55 2077694b175306b435a2bcfbd41c2b27 false https://customerequityaccelerator.podbean.com/e/ep-3-the-foundations-of-customer-equity/ 62954681b4709900128b8ce9 6295467a77aad30013706f96 If you want to get in the game of customer equity acceleration, you need the right foundation. Host Allison Hartsoe talks with Loren Hadley, the VP of Customer Journey and Optimization at Ambition Data, to learn how companies can connect the dots to leve. full 1 106

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]]> Ep. 2 | How to Calculate Digital Maturity Ep. 2 | How to Calculate Digital Maturity Mon, 11 Dec 2017 15:58:00 GMT 15:51 dbf8687915b5063b1ae6e563d74bd23a false https://customerequityaccelerator.podbean.com/e/ep-2-how-to-calculate-digital-maturity/ 62954681b4709900128b8cea 6295467a77aad30013706f96 full 1 107

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]]> Ep. 1 | What is Customer Equity? Ep. 1 | What is Customer Equity? Mon, 11 Dec 2017 15:39:00 GMT 16:55 b8410cd9bf007a40d2106ce5bc166edc false https://customerequityaccelerator.podbean.com/e/ep-1-what-is-customer-equity/ 62954681b4709900128b8ceb 6295467a77aad30013706f96 Host Allison Hartsoe explains the concept of Customer Centricity and how it relates to Customer Equity. She walks us through the six stages of Digital Maturity, and explains how companies can use their digital data to build revenue and market strength.  . full 1 108

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