DataHawk: The eCommerce Podcast

EP16: Berlin Brands Group talk about becoming the largest eCommerce company in Europe!

Fri, 03 Dec 2021 15:23:03 GMT

Berlin Brands Group - one of Europe's youngest unicorns - are on their way to realizing their goal of becoming the largest eCommerce company in Europe!

Malte Karstan, Head of Acquisitions - Europe, talks to us about BBG's 15+ years of eCom learnings, why they expanded into FBA Aggregation and how the company's 100+ retail channels gives them unparalleled global reach.

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EP15: John Hefter, a Thrasio Founder on the Complexities of Scaling & the Future of FBA Aggregation

Wed, 27 Oct 2021 16:08:20 GMT

John Hefter, a Thrasio Founder and Shawn Parry, Asso. Director, Product Launch, on why they're going back to the basics after having acquired 200 brands and over $3 billion in funding, and where the FBA Aggregation model is headed.

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EP14: Understanding Amazon DSP

Wed, 22 Sep 2021 09:52:02 GMT

The new big thing that allows brands to reach shoppers beyond Amazon, and get super granular with their targeting. Who is it for, when is the right time for it, what campaign metrics are available, and tips & tricks - Episode 14 of DataHawk's eCommerce Podcast presents Amazon DSP for dummies.

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EP13: What is Amazon Live?

Fri, 02 Jul 2021 15:29:29 GMT

What is Amazon Live? a conversation with Raphaël Menesclou, head of marketing at DataHawk and Prateek Haralalka, head of customer success also at DataHawk.

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EP12: What is Amazon Attribution with Tom Benattar, CEO of PixelMe

Fri, 28 May 2021 13:33:35 GMT

50% of shoppers already begin their shopping journey on Amazon. The rest, via other channels, such as Facebook, Instagram, Youtube, Google Ads. Have you ever wondered where your Amazon sales comes from outside of Amazon advertising? If yes, well you can, and it's called Amazon Attribution.

We discussed it during this episode 12 of DataHawk eCommerce Podcast with Pat, Amazon expert and Tom Benattar, CEO and Co-Founder of PixelMe.

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EP11: Boosted Commerce's Adam Epstein on the Future of Acquiring Amazon Businesses

Fri, 16 Apr 2021 16:40:07 GMT

In this episode, Adam Epstein, VP Mergers and Acquisitions @ Boosted Commerce talk about building a Top E-Commerce Brand House by Buying Brands Globally, from the US to China.

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EP10: Rick Neuman CTO@Flipp, former EVP eCommerce Walmart

Fri, 02 Apr 2021 12:32:46 GMT

How Flipp.com is quietly leading a retail revolution with its 50 million app downloads and saving families thousands of dollars a year.

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EP09: eCommerce Brand Houses - The P&Gs of Tomorrow

Thu, 04 Mar 2021 15:06:27 GMT

Investors are pouring billions towards building eCommerce Brand Houses - the P&Gs of tomorrow. So what is the opportunity these FBA Aggregators are looking to tap? And what is the value they're creating? We peel the layers on one of the hottest trends in the Amazon world.

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EP08: 3PL Underpinning eCommerce Growth

Mon, 07 Dec 2020 14:57:12 GMT

Covid has shown us that what is Amazon's greatest competitive edge - FBA - is also their Achilles' heel.

From limiting inventory to just essential items, to delivery delays & asking sellers to remove inventory from their warehouses, it's been a roller coaster ride for those using FBA.

And the challenges just become manifold if you're an international seller.

That's where 3rd Party Logistics providers can come to your rescue. Listen to us as we speak with Waleed Shazaad, Founder of ShipHype, as he explains all of the value you can get from using a 3PL.

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EP07: How to Win the Amazon Buy Box

Fri, 09 Oct 2020 15:04:27 GMT

The holy grail of Amazon selling - The Buy Box! A staggering 80% of all Amazon sales go to Buy Box holders! In a hyper-competitive marketplace with over 2 million sellers and 350 million products, the Buy Box is the holy grail of Amazon selling. Find out what you need to do to win the Amazon Buy Box in 2020.

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EP06: Demystifying Amazon's A10 Algorithm

Fri, 25 Sep 2020 15:18:14 GMT

The fate of your Amazon business is determined by algorithms. More specifically, by Amazon's A9 Algorithm. However, they recently made significant changes to this algorithm, changing the weightage given to certain parameters. This new avatar is called the A10 Algorithm, and we demystify it for you in this podcast episode.

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EP05: The Art & Science of Amazon PDP Optimization

Wed, 02 Sep 2020 18:50:52 GMT

In today's episode a completely new topic, where we're going to discuss Amazon Sponsored Ads - If you're not familiar with terms such as PPC, ACoS or Amazon Sponsored Display Ads, don't panic and stay tuned, we'll break it down for you.

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EP04: The Art & Science of Amazon PDP Optimization

Wed, 12 Aug 2020 14:26:14 GMT

Brands have the most gorgeous product images on their Amazon listings, and have even hired wordsmiths to write their PDP copy. Yet, both traffic & conversion remain low. At DataHawk, we made a podcast on how you can take a data-driven approach to PDP Optimisation.

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EP03: Why Keyword Rank Tracking Is Crucial To Your Amazon Success

Fri, 24 Jul 2020 12:49:56 GMT

In episode 3 of the eCommerce Podcast by DataHawk, we explain why you should care about Keyword Rank Tracking on Amazon, the benefits you can reap from tracking the ranks for both organic as well as ad related keywords, and how you can use DataHawk to do so.

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EP02: A data-driven approach to generate profitable Keywords ideas for your Amazon products listings

Thu, 27 Feb 2020 13:02:07 GMT

In this second episode, Othmane and Raphaël dive deeper on the Amazon SEO topic by discussing how to generate profitable keywords ideas to improve your Amazon listing, generate more organic traffic, and optimize your margins with a data-driven approach.

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EP01: The Importance of Search Engine Optimization to Succeed on Amazon

Thu, 30 Jan 2020 16:40:33 GMT

Welcome to the very first episode of DataHawk eCommerce Podcast, a learning and knowledge sharing hub for growing and established brands & retailers selling in and out of marketplaces, including Amazon.

For this first episode, we're gonna cover why the hell having a strong, elaborate Search Engine Optimization strategy is paramount for your success on Amazon. I'm here with Othmane Sghir, CEO & Co-founder of DataHawk.

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