Decoding the Shopper

The innovation advantage: How advantage is protected EP: 3/3

Wed, 01 Apr 2026 08:45:00 GMT

Watch podcast on YouTube: https://youtu.be/ak2by4amTbg

Launches create activity. Routines decide whether it lasts.

In the third article of our Innovation Advantage series, we examine how advantage is protected when markets tighten and substitution rises.

We look at where routine stability begins to weaken: price expectations, discount dependence, product experience, and the quiet shift toward simpler substitutes.

For innovation leaders, revenue managers and brand teams, the challenge is clear: how do you ensure a launch keeps its place in routine once the launch moment fades?

Speak to and expert and find out more: Creating the innovation advantage - Worldpanel by Numerator

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Bite-sized briefing: GB Grocery Market Share update 31 March 2026

Tue, 31 Mar 2026 11:00:00 GMT

British grocery inflation holds steady as shoppers prepare for Easter. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 22 March 2026.

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The innovation advantage: How advantage can drift EP: 2/3

Tue, 24 Mar 2026 09:45:00 GMT

Watch podcast on YouTube: The innovation advantage: How advantage can drift

Incrementality ranges from -40% to +40% — even when share grows. Share gain doesn’t equal advantage.

In episode 2 of our innovation series we discuss:

· Why 50–80% price premiums can hold — if designed properly

· How 15–25% smaller packs shape trial without eroding value

· Why promotions should drive discovery, not dependency

· The channel choices that reinforce premium positioning

Incrementality isn’t luck. It’s architecture. When pack, price, promotion and channel are designed as behaviour shapers, not commercial afterthoughts, innovation performs very differently.

Speak to and expert and find out more: Creating the innovation advantage - Worldpanel by Numerator

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The innovation advantage: How advantage is built EP:1/3

Tue, 17 Mar 2026 09:45:00 GMT

Watch podcast on You Tube: https://youtu.be/hn0rCMYo5YE

48% of launches reduce category spending. That’s not a typo.

Nearly half of innovation doesn’t expand the category, it redistributes spend.

In Episode 1 of our podcast series focused on Innovation: The innovation advantage: How advantage is built. We look at what happens after launch as most innovation looks good at launch.

But what matters is what happens when:

• The spotlight moves on

• The promotion ends

• The numbers normalise

We unpack why behavioural direction, repeat, repertoire role, occasion expansion, is the real measure of advantage.

Find out more: Creating the innovation advantage - Worldpanel by Numerator

Read more: https://worldpanelbynumerator.com/insights/innovation-advantage-fmcg-category-growth

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Bite-sized briefing: GB Grocery Market Share update 3 March 2026

Tue, 03 Mar 2026 07:50:00 GMT

Shoppers seek romance at home and show love for online. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 22 February 2026.

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The Ghost of Christmas 2025: Retail lessons for 2026

Wed, 18 Feb 2026 08:00:00 GMT

Christmas may be over, but the real story is just beginning.

In this special episode, Andrew Walker is joined by retail experts from England, Ireland and Scotland to unpack what Christmas 2025 reveals about shopper behaviour and what it signals for 2026 and beyond.

The signals are clear:

Growth is harder. Shoppers are sharper. Loyalty is fragile.

From HFSS legislation reshaping store layouts to the rise of low and no alcohol alongside record festive celebration, this conversation goes beyond “what happened” and asks the more urgent question:

Who is ready for what happens next?

If you’re planning for 2026 and beyond, this isn’t hindsight — it’s foresight.

Chapters:

00:00 – Introduction

00:13 – Opening

01:17 – Reflection on Christmas 2025 (GB, Ireland and Scotland)

05:55 – How shoppers responded to Christmas depending on their financial position (pressure groups)

10.41 – How the industry is responding – promotions

12:25 – Different choices by different retailers

16:58 – Predictions for 2026

23:14 – Advice for planning in 2026 and beyond

26.33 – Close

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Bite-sized briefing: GB Grocery Market Share update 3 February 2026

Tue, 03 Feb 2026 07:58:23 GMT

New Year nutrition reset: shoppers seek balance while managing budgets. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 25 January 2026.

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Bite-sized briefing: Irish Grocery Market Share update 12 January 2026

Mon, 12 Jan 2026 14:10:48 GMT

Irish grocery sales hit record-breaking €1.5bn in festive spending spree. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 28 December 2025.

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Bite-sized briefing: GB Grocery Market Share update 6 January 2026

Tue, 06 Jan 2026 08:00:00 GMT

Promotions, premium own label and no alcohol options: inside Britain’s £13.8bn Christmas grocery shop. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 28 December 2025.

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Bite-sized briefing: Irish Grocery Market Share update 15 December 2025

Mon, 15 Dec 2025 11:18:32 GMT

Shoppers push Irish grocery sales higher as Christmas demand ramps up. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 30 November 2025.

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Bite-sized briefing: GB Grocery Market Share update 9 December 2025

Tue, 09 Dec 2025 08:00:00 GMT

Consumers feeling the pinch but indulging in festive pick me ups. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 30 November 2025.

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Bite-sized briefing: Irish Grocery Market Share update 17 November 2025

Mon, 17 Nov 2025 10:55:08 GMT

Irish shoppers get festive early with chocolate boxes and bargains driving grocery sales up 5.5%. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 5 October 2025.

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Bite-sized briefing: GB Grocery Market Share update 11 November 2025

Tue, 11 Nov 2025 08:00:00 GMT

Grocery price rises slow as retailers roll out festive deals. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 2 November 2025.

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Growth unlocked - strategies and levers to win shoppers and drive loyalty

Tue, 28 Oct 2025 16:20:26 GMT

In this special live episode, recorded at the Alex Hotel, Dublin, Fiona Keenan (Country Lead, Worldpanel by Numerator Ireland) sits down with Melissa Moore - retail consultant and host of The Retail Tea Break - to unpack the biggest challenges and opportunities shaping the Irish retail landscape.

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Bite-sized briefing: Irish Grocery Market Share update 20 October 2025

Mon, 20 Oct 2025 14:41:39 GMT

Irish shoppers spend an additional €67.6m on groceries as golden shopping period approaches. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 5 October 2025.

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Bite-sized briefing: GB Grocery Market Share update 14 October 2025

Tue, 14 Oct 2025 07:00:00 GMT

Shoppers struggle to juggle cost, sustainability and health. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 5 October 2025.

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Top 10 NPDs: Exploring the regional impact on innovation and shopper choice

Mon, 29 Sep 2025 07:14:40 GMT

How does where you live shape what you buy? And how do local brands break through to national success? In this episode of Decoding the Shopper, our experts explore the regional nuances of innovation and new product development (NPD) across Scotland, Wales, Ireland, and England.

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Bite-sized briefing: Irish Grocery Market Share update 22 September 2025

Mon, 22 Sep 2025 10:12:54 GMT

Back-to-school shopping shapes Irish spending as lunchbox staples return to shoppers’ baskets. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 7 September 2025.

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Bite-sized briefing: GB Grocery Market Share update 16 September 2025

Tue, 16 Sep 2025 11:05:00 GMT

Consumers seek value as Britain heads back to school. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 7 September 2025.

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Bite-sized briefing: Irish Grocery Market Share update 25 August 2025

Mon, 25 Aug 2025 10:10:00 GMT

Irish consumers enjoy a summer of racing, concerts and festivals to boost alcohol sales by €7.2m. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 10 August 2025.

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Bite-sized briefing: GB Grocery Market Share update 19 August 2025

Tue, 19 Aug 2025 07:15:00 GMT

Brands bounce back as consumers swap meals out for little treats at home. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 10 August 2025.

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Bite-sized briefing: Irish Grocery Market Share update 28 July 2025

Mon, 28 Jul 2025 10:30:00 GMT

Despite erratic summer weather, Irish shoppers spend an additional €57m on groceries. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 13 July 2025.

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Bite-sized briefing: GB Grocery Market Share update 21 July 2025

Tue, 22 Jul 2025 07:05:00 GMT

Annual grocery bills could jump by £275. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 13 July 2025.

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Bite-sized briefing: Irish Grocery Market Share update 30 June 2025

Mon, 30 Jun 2025 10:05:00 GMT

Early Summer spending boosts Irish grocery market by an extra €29 million. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 15 June 2025.

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Bite-sized briefing: GB Grocery Market Share update 24 June 2025

Wed, 25 Jun 2025 08:56:50 GMT

Consumers shopping little and often as temperatures and prices rise. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 15 June 2025.

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Bite-sized briefing: Irish Grocery Market Share update 03 June 2025

Tue, 03 Jun 2025 10:37:45 GMT

Warmer weather in May encourages Irish shoppers to spend an extra €73m on groceries. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 18 May 2025.

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Bite-sized briefing: GB Grocery Market Share update 28 May 2025

Wed, 28 May 2025 07:00:00 GMT

Health, heat and higher prices shape grocery spend. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 18 May 2025.

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Feeding Insight: How M&S blends quality, value, and analytics

Thu, 22 May 2025 07:30:00 GMT

In this episode, Paul Fraser, Director of Advanced Analytics at Worldpanel UK, sits down with Andy Hill, Head of Insights, Loyalty, and Masterbrand at Marks & Spencer. They dive into how M&S balances premium quality with customer value in today’s cost-conscious climate, and explore how advanced analytics, loyalty data, and customer insight shape everything from product ranges to sustainability initiatives. From mushy peas to brain-boosting bowls, discover how M&S uses data to innovate, stay relevant, and keep customers coming back.

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Bite-sized briefing: Irish Grocery Market Share update 06 May 2025

Tue, 06 May 2025 10:30:00 GMT

Easter eggs tempt Irish shoppers with an extra €15.2m spent on seasonal confectionery. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 20 April 2025.

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Bite-sized briefing: GB Grocery Market Share update 29 April 2025

Tue, 29 Apr 2025 07:00:00 GMT

Easter sales climb as shoppers hunt for value. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 20 April 2025.

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Bite-sized briefing: Irish Grocery Market Share update 07 April 2025

Mon, 07 Apr 2025 10:26:57 GMT

Rising prices and late Easter hits spending with slowest market growth rate since 2022. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 23 March 2025.

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Bite-sized briefing: GB Grocery Market Share update 1 April 2025

Tue, 01 Apr 2025 07:05:00 GMT

All eyes on price as promotions ramp up. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 23 March 2025.

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Bite-sized briefing: Irish Grocery Market Share update 10 March 2025

Mon, 10 Mar 2025 11:30:00 GMT

Ireland’s shoppers share the love to drive grocery sales, but pandemic behaviours remain five years later. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 23 February 2025.

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Bite-sized briefing: GB Grocery Market Share update 4 March 2025

Tue, 04 Mar 2025 08:00:00 GMT

Simpler meals, loyalty schemes and online sales: how shopping habits have shifted since Covid. Sally Ball, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 23 February 2025.

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The protein boom

Thu, 27 Feb 2025 10:30:36 GMT

Protein is the hottest trend in the dairy aisle, but why has demand skyrocketed in recent years? In this episode, Thomas Hole and Michael Mackenzie from Kantar explore the evolving high-protein category, from its origins in yogurt and drinks to its expansion into cheese, desserts, and even coffee. We give a 360 degree view of the consumer as we dive into who’s buying these products, how the target demographic is shifting, and what’s driving sustained double-digit growth. But with opportunity comes challenges—shelf space is tightening, and brands must innovate to stay relevant. Hear expert insights on where the protein trend is headed next and what it takes to win in this competitive space!

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The Future of Food and Health: Gut Microbiomes, GLP-1 Agonists, and Beyond

Fri, 21 Feb 2025 08:30:00 GMT

Join host Jon Firth as he delves into the evolving world of food, health, and consumer behavior with expert guest Chantel. In this forward-looking episode, they explore the emerging battleground of gut health, focusing on the rise of fiber-rich and microbiome-friendly foods, their transition from niche to mainstream, and how consumer preferences are shaping product innovation.

Dive deeper into the implications of weight loss drugs like GLP-1 agonists, the challenges of shifting from "5-a-day" to "30 plants a week," and how brands can adapt to changing health narratives and behaviors. With insights on meal solutions, innovation trends, and the legislation shaping our food landscape, Chantel provides actionable takeaways for businesses and fascinating food-for-thought for all listeners.

If you're curious about the future of health-focused eating and how brands can thrive in a rapidly changing market, this episode is a must-listen!

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Making Healthy Choices Stick: Insights for Brands and Consumers

Thu, 20 Feb 2025 08:30:00 GMT

In this episode, Jon chats with Laurie about the challenges of sustaining health-focused habits and what brands can learn from consumers’ New Year resolutions. They discuss why 50% of gym-goers quit by January’s end, the role of small, sustainable changes, and how brands can nudge healthier choices without overwhelming consumers.

Laurie highlights fascinating data on trends like Veganuary, rising demand for convenience meals, and shifting grocery basket health scores. Together, they explore:

The psychology behind health resolutions.
Balancing cost, taste, and health.
Demystifying categories like plant-based dairy.
Engaging "active" vs. "passive" health shoppers.

Whether you're a marketer, business leader, or curious consumer, this episode offers practical strategies and insights to make health feel like an enhancement, not a compromise.

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Navigating Health Trends in Consumer Choices

Wed, 19 Feb 2025 08:30:00 GMT

In today's episode, Rich Allen joins us to explore the growing awareness of health-conscious choices and the challenges consumers face in acting on their intentions. From shifting dietary habits to the role of retailers and brands in making health more accessible, we dive into the evolving landscape of food, transparency, and incentives. Tune in as we unpack the trends shaping the future of healthy eating!

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Decoding the Shopper: Healthy Futures

Tue, 18 Feb 2025 08:30:00 GMT

Join host Mike Mackenzie from Kantar as he explores the complex intersection of consumer behavior, health, and sustainability. In this episode, recorded at the prestigious Royal College of Physicians in London, Mike is joined by Cathy Capelin from the British Nutrition Foundation to tackle the pressing obesity crisis and its staggering costs to society.

Discover:

Strategies to align consumer health intentions with everyday choices.
The impact of affordability, incentives, and public-private partnerships on healthier living.
How sustainability and health goals can work hand-in-hand for a better future.

Whether you’re a brand innovator, policymaker, or curious consumer, this podcast offers actionable insights into creating a healthier, more sustainable world.

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Decoding the Shopper: Healthy Futures – Snacks

Mon, 17 Feb 2025 08:30:00 GMT

Join host Paul Fraser, Advanced Analytics Director at Kantar Worldpanel, as he explores insights from the Healthier Futures Forum in London, featuring Max Kibble, Head of Category and Insights at Warp Snacks.

From navigating the complexities of healthier snacking and sustainability to balancing taste, accessibility, and affordability, this podcast highlights the data and strategies shaping the future of consumer choices.

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Bite-sized briefing: Irish Grocery Market Share update 10 February 2025

Mon, 10 Feb 2025 11:15:00 GMT

Irish grocery sales up 6.5% as Irish shoppers seek out New Year discounts. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 26 January 2025.

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Bite-sized briefing: GB Grocery Market Share update 4 February 2025

Tue, 04 Feb 2025 08:00:00 GMT

Healthier choices drive supermarket spending as new year gets underway. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery market share over the 12 weeks to 26 January 2025.

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Behind the Seams: The Second-Hand Market

Wed, 15 Jan 2025 08:00:00 GMT

Join Kantar experts Scarlet McNicol and Olivia Kelly as they engage in an insightful conversation about the second-hand market with special guest Jade McSorley, co-founder of LOANHOOD, a circular fashion and sustainable lifestyle service. Discover how consumers can rent or swap clothes to help create a more balanced and sustainable fashion market.

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Bite-sized briefing: Irish Grocery Market Share update 13 January 2025

Mon, 13 Jan 2025 11:00:00 GMT

Irish grocery sales hit €1.4 billion over record-breaking festive trading period. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 29 December 2024.

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Bite-sized briefing: GB Grocery Market Share update 7 January 2025

Tue, 07 Jan 2025 08:00:55 GMT

Household spending reaches new high as shoppers splash out on premium lines and festive fizz. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery market share over the 12 weeks to 29 December 2024.

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Bite-sized briefing: Irish Grocery Market Share update 16 December 2024

Mon, 16 Dec 2024 10:00:00 GMT

Irish grocery sales hit €1.24 billion as shoppers stock up early for Christmas. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 1 December 2024.

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Bite-sized briefing: GB Grocery Market Share update 10 December 2024

Tue, 10 Dec 2024 08:00:32 GMT

Premium lines jump as British shoppers stock up for Christmas. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery market share over the 12 weeks to 1 December 2024.

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Bite-sized briefing: Irish Grocery Market Share update 18 November 2024

Mon, 18 Nov 2024 13:51:07 GMT

Halloween treats and Christmas staples drive biggest sales month this year for grocers in Ireland. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 3 November 2024.

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Bite-sized briefing: GB Grocery Market Share update 3 November 2024

Tue, 12 Nov 2024 08:00:40 GMT

Supermarket sales hit 2024 high as shoppers get ready for Christmas. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery market share over the 12 weeks to 3 November 2024.

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Decoding the future for beverages – the panel pt2

Thu, 31 Oct 2024 08:30:03 GMT

In July Kantar held a beverages event and as a part of that we were lucky enough to have experts from Liquid Death, Diageo and Club Soda.

How do consumers find out about these new products, and the rise of controversial digital activity to promote.

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Decoding the future for beverages – the panel pt1

Thu, 24 Oct 2024 07:30:43 GMT

Why should alcohol have all the fun. The beverages industry is getting a fresh look. With the widespread growth of low and no alcohol options across the category to provocative water brands like Liquid Death.

In July Kantar held a beverages event and as a part of that we were lucky enough to have experts from Liquid Death, Diageo and Club Soda.

The first part of that discussion talks about the growth potential for low and no alcohol. How we should be approaching marketing and educating consumers. And what comes next.

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Bite-sized briefing: GB Grocery Market Share update 08 October 2024

Tue, 08 Oct 2024 07:00:26 GMT

Grocery price inflation edges up ahead of autumn budget. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery market share over the 12 weeks to 29 September 2024.

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Decoding the future of seasonality

Thu, 03 Oct 2024 10:36:35 GMT

Niall Gray and Nathalie Deeley decode summer 2024.

A fun filled summer full of sporting fixtures, however the weather did not want to play ball. Listen as Niall and Nathalie, discuss how brands and retailers need to become more agile with the constant unpredictable nature of the weather and what trends we saw emerge during the summer months.

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Decoding summer blues: the impact of bad weather in the UK and Ireland

Thu, 26 Sep 2024 08:00:29 GMT

Fraser McKevitt, Lesley Ann Gray and Eimear Faughnan discuss how the bad summer weather in the UK, Scotland and Ireland affected shopper behaviour.

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Bite-sized briefing: Irish Grocery Market Share update 24 September 2024

Tue, 24 Sep 2024 11:41:38 GMT

Back to school spending boosts September grocery sales in Ireland. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 1 September 2024.

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Bite-sized briefing: GB Grocery Market Share update 10 September 2024

Tue, 10 Sep 2024 07:00:47 GMT

Shopping habits shaped by budgeting and back-to-school as Britpop returns. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery market share over the 12 weeks to 1 September 2024.

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Decoding the future of brands in fruit and veg

Thu, 05 Sep 2024 08:45:17 GMT

The importance of fruit and veg on our dinner plates has always been a big one. However with inflation falling consumers are looking more to brands. So what does this mean for the produce sector. Hear from our experts across produce, retail and consumption as they delve into this topic.

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Decoding the future of spirits in a digital world with Degen Distillery

Thu, 29 Aug 2024 07:30:22 GMT

Sammy Verghese, Co-founder of Degen Distillery joined us at our recent beverages event. Sammy took some time to explain the Degen Distillery mission to build the world’s first lifestyle spirits brand powered by next-gen technology.

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Bite-sized briefing: Irish Grocery Market Share update 19 August 2024

Mon, 19 Aug 2024 09:00:48 GMT

Irish consumers celebrate as Ireland brings home Olympic golds. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 4 August 2024.

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Bite-sized briefing: GB Grocery Market Share update 13 August 2024

Tue, 13 Aug 2024 07:00:58 GMT

British grocery price inflation warms up for the first time since March 2023. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery market share over the 12 weeks to 4 August 2024.

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Decoding how to develop a new brand in an already busy energy drinks category with PerfectTed

Fri, 09 Aug 2024 07:30:58 GMT

We were lucky to meet with Levi Levenfiche, Co-founder and & Managing Director, at PerfectTed. Levi joined us at our decoding the future for beverages event in July 2024, and took some time to talk to us about how PerfectTed came to be, and what drives the future for PerfectTed.

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Decoding the future of a disrupter brand with Liquid Death

Wed, 07 Aug 2024 07:30:31 GMT

Bina Edwards, Head of sales UK, at Liquid Death joined our panel discussion at our decoding the future for beverages event in July 2024. Bina also took some time to talk to us about what Liquid Death have been doing to cause waves in what is traditionally a very calm category – water.

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Decoding the future of low and no alcohol with Diageo

Mon, 05 Aug 2024 08:00:40 GMT

Joe Gosney, Channel Director On Trade Nationals at Diageo joined us at our decoding the future for beverages event in July 2024. He took some time to talk to us about how Diageo have approached the low and no alcohol market. What successes they have made and plans for the future.

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Bite-sized briefing: Irish Grocery Market Share update 22 July 2024

Mon, 22 Jul 2024 11:56:32 GMT

Irish consumers indulge in snacks and cider to enjoy a month of sport. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 7 July 2024.

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Bite-sized briefing: GB Grocery Market Share update 7 July 2024

Tue, 16 Jul 2024 07:00:31 GMT

Falling inflation, football and fake tan. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery market share over the 12 weeks to 7 July 2024.

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Bite-sized briefing: Irish Grocery Market Share update 24 June 2024

Mon, 24 Jun 2024 09:59:39 GMT

Irish grocery sales increase despite unseasonable weather. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 9 June 2024.

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Bite-sized briefing: GB Grocery Market Share update 18 June 2024

Tue, 18 Jun 2024 06:55:35 GMT

Grocery growth slows but financial outlook brightens for shoppers. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery market share over the 12 weeks to 9 June 2024.

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Bite-sized briefing: Irish Grocery Market Share update 27 May 2024

Tue, 28 May 2024 08:51:19 GMT

Irish shoppers enjoy bank holiday sunshine with BBQ buys. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 12 May 2024.

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Bite-sized briefing: GB Grocery Market Share update 21 May 2024

Tue, 21 May 2024 07:00:11 GMT

British grocery price inflation drops again as minds turn to the summer. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery market share over the 12 weeks to 12 May 2024.

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Decoding the Deposit Return Scheme (DRS) in Ireland: everything you need to know!

Thu, 16 May 2024 11:50:17 GMT

The Deposit Return Scheme (DRS) for aluminium cans and plastic bottles was implemented on 1 February in Ireland. Fiona Keenan, our Country Manager for Ireland, and Eimear Faughnan, our Head of Retail for Ireland, are here to help explain what DRS is, why it is so important and how consumers are responding so far.

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Winning omnichannel

Thu, 09 May 2024 07:00:32 GMT

The last episode in our Recalibrate, Reconnect, Reimagine: Decoding consumer spending webinar series, saw Francoise Briatte take us through Winning Omnichannel. Seamless shopping: driving the connection across retail. Here are some highlights from that episode, where Francoise talked about Omni-shopping being the norm not a niche. How Amazon is a key piece of the omni-puzzle, and the relevance of physical stores in a digital world.

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Bite-sized briefing: Irish Grocery Market Share update 29 April 2024

Mon, 29 Apr 2024 09:13:04 GMT

Irish household's benefit from supermarket deals during Easter. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 14 April 2024.

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Bite-sized briefing: GB Grocery Market Share update 23 April 2024

Tue, 23 Apr 2024 06:55:56 GMT

Households save £1.3 billion on supermarket deals. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery market share over the 12 weeks to 14 April 2024.

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New Product Development 2023 - The honourable mentions

Fri, 19 Apr 2024 08:46:39 GMT

Sam Hart and Jackson Woods recently announced the top NPD for 2023 in our Recalibrate, Reconnect, Reimagine webinar series. In this episode they delve a bit deeper into those products that came ever so close to the top 10.

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Recalibrate, Reconnect, Reimagine: Decoding consumer spending

Fri, 12 Apr 2024 12:39:02 GMT

2024 is a year about recalibrating, reconnecting and reimagining the retail landscape and the consumer. Here are some our highlights from our newest webinar series where we explore the expected easing of inflation and interest rates, and what it means for consumer spending. Discuss how brands can adapt to a more optimistic economic outlook while still catering to the cost-conscious consumer. How FMCG brands and retailers can innovate to capture a greater share of consumer spending, especially as discretionary incomes might see slight improvements. Consider loyalty programs, personalised marketing, and retail channel remixes.

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Bite-sized briefing: Irish Grocery Market Share update 2 April 2024

Tue, 02 Apr 2024 13:35:42 GMT

Easter sales spring market growth. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 17 March 2024.

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Bite-sized briefing: GB Grocery Market Share update 26 March 2024

Tue, 26 Mar 2024 08:01:41 GMT

Easter sales spring early. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery market share over the 12 weeks to 17 March 2024.

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EcoEats – Nourishing the future

Thu, 21 Mar 2024 09:55:40 GMT

Food waste is now the third biggest concern for consumers. Now four years on from Covid our lifestyles, the economic pressures we feel, and challenges to be more environmentally conscious have changed the nations eating habits. Hear our experts Laurie Wilkinson, Lewis Kain and Jamie Nicholas talk about how brands, manufacturers and retails can all play their part in sustainability.

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Applying the foundation of TikTok's essence

Thu, 14 Mar 2024 12:16:56 GMT

In this episode, host Matt Maxwell, our business unit director, and our client managers Lydia Gould and Katie Woodward explore the rising influence of TikTok as a trusted source for health and beauty product recommendations. They discuss the potential benefits for brands and manufacturers in tapping into this platform and share actionable insights on leveraging TikTok effectively. Tune in to discover how consumer behaviour is changing and what it means for your brand's strategy.

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Bite-sized briefing: Irish Grocery Market Share update 4 March 2024

Mon, 04 Mar 2024 11:06:45 GMT

Love is in the air as Irish shoppers indulge for Valentine’s, boosting post-festive grocery sales. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 18 February 2024.

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Bite-sized briefing: GB Grocery Market Share update 27 February 2024

Tue, 27 Feb 2024 08:00:00 GMT

British grocery price inflation drops to two-year low, as shoppers prioritise savings on Valentine’s Day. Thomas Steel, our consumer insight director, gives an update on the UK grocery market share over the 12 weeks to 18 February 2024.

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Sip through seasons: unveiling liquid opportunities year-round

Thu, 22 Feb 2024 09:00:00 GMT

Hear from our Kantar experts on how to find opportunities in a market that can be very reliant on the seasons - drinks.

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Bite-sized briefing: Irish Grocery Market Share update 6 February 2024

Tue, 06 Feb 2024 09:00:00 GMT

Post-festive dry January resolutions increase among Irish shoppers, but Veganuary falls short. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 21 January 2024.

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Bite-sized briefing: GB Grocery Market Share update 30 January 2024.

Tue, 30 Jan 2024 07:00:00 GMT

British grocery price inflation slowdown stumbles. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery market share over the 12 weeks to 21 January 2024.

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Behind the seams: The 3rd generation of fast fashion

Thu, 25 Jan 2024 15:00:00 GMT

Join our Kantar experts alongside Scarlet McNicol as they unpick what fast fashion looks like in 2024. How social media influences what we buy and the impact of being sustainable.

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Drumstick roll...food service evolution: Kantar meets KFC

Thu, 18 Jan 2024 11:00:00 GMT

Hywel Davies, our strategic insight director, talks to Rebecca Williamson, KFC strategy and innovation lead for digital, about the world of delivery. How KFC have tackled the cost of living crisis, the growing trend with delivery. What new players the market mean to KFC and upcoming innovation.

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Bite-sized briefing: Irish Grocery Market Share update 8 January 2024

Mon, 08 Jan 2024 09:00:00 GMT

Record-breaking December for grocery sales in Ireland as spend surpasses €1.4 billion. Emer Healy, Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 24 December 2023.

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Bite-sized briefing: GB Grocery Market Share update 3 January 2024.

Wed, 03 Jan 2024 07:00:00 GMT

Record numbers hit the shops as supermarkets experience busiest Christmas since 2019. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery market share over the 12 weeks to 24 December 2023.

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Cost-of-Living 2.0 – Navigating the FMCG terrain in 2024

Wed, 13 Dec 2023 14:00:00 GMT

Unearth the next consumer trends in the UK & Ireland. As inflation slows down, what will it mean for spending? Will the FMCG landscape revert, persist, or transform? Join Fraser McKevitt, our Head of Client Impact, and Cecile Aubert, our Business Unit Director on this thoughtful conversation.

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Reflecting on HFSS: one year in – What we've learned

Fri, 08 Dec 2023 00:00:00 GMT

Join Fraser McKevitt, our Head of Client Impact, and Sally Ball, our Strategic Insight Director, as they unpack England's High Fat Salt and Sugar (HFSS) legislation, implemented in October 2022. They delve into its effects on retailers and manufacturers, revealing some changes from the original project to its actual implementation. Don't miss this insightful episode!

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Bite-sized briefing: GB Grocery Market Share update 5 Dec

Mon, 04 Dec 2023 15:00:00 GMT

Record grocery sales predicted: stage set for bumper £13 billion Christmas. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery market share over the 12 weeks to 26 November 2023.

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Bite-sized briefing: GB Grocery Market Share update 7 Nov

Tue, 07 Nov 2023 08:00:00 GMT

UK grocery price inflation hits single digits for first time this year. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery market share over the 12 weeks to 29 October 2023.

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Bite-sized briefing: GB Grocery Market Share update 10 Oct

Tue, 10 Oct 2023 07:00:00 GMT

Grocery inflation cools again as shoppers seek value during sunny September. Thomas Steel, our Strategic Insight Director, gives an update on the UK grocery market share over the 12 weeks to 1 October 2023.

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Behind the seams: Metaverse and shopping in the virtual realm

Mon, 09 Oct 2023 22:00:00 GMT

Join our Kantar experts Mike Mackenzie, Business Unit Director, Scarlet McNicol, Client Executive, and our special guest Kelsey Savin, Director of New Media at global branding advisory group Kindustry, as they explore the fashion implications of the Metaverse and how brands are engaging with technology in our premiere episode of 'Behind the Seams.' Get ready to step into the virtual world of fashion and innovation.

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Brand Brinkmanship

Mon, 09 Oct 2023 22:00:00 GMT

Nadine Hatten, Senior commercial director at Kantar, explores how consumer choices have become more than just impulse to be the heartbeat of the retail landscape. And right now, that heartbeat is echoing an unexpected yet undeniable shift towards own-label products.

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Bite-sized briefing: GB Grocery Market Share update 3 Sept

Fri, 06 Oct 2023 12:00:00 GMT

Grocery price inflation falls to lowest in a year, but financial pressures still weigh on consumers' minds. Fraser McKevitt, our Head of Retail and Consumer Insight, gives an update on the UK grocery market share over the 12 weeks to 3 September 2023.

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