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		<title>Elevate To Greatness with Nick Liput</title>
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		<itunes:summary><![CDATA[<p>Elevate to Greatness is built for outdoor living professionals who want to build stronger, more profitable businesses.</p><p>We break down the systems, strategies, and real-world lessons behind successful outdoor living companies—from sales and operations to leadership, hiring, profitability, and scaling without creating more chaos along the way.</p><br><p>No theory. Just practical conversations from people actively building, growing, and operating businesses in the industry.</p><p>Want personalized coaching or information on upcoming Elevate programs? Contact Darby at <a href="mailto:dwilcox@elevatetogreatness.co" rel="noopener noreferrer" target="_blank"><strong>dwilcox@elevatetogreatness.co</strong></a>.</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		<description><![CDATA[<p>Elevate to Greatness is built for outdoor living professionals who want to build stronger, more profitable businesses.</p><p>We break down the systems, strategies, and real-world lessons behind successful outdoor living companies—from sales and operations to leadership, hiring, profitability, and scaling without creating more chaos along the way.</p><br><p>No theory. Just practical conversations from people actively building, growing, and operating businesses in the industry.</p><p>Want personalized coaching or information on upcoming Elevate programs? Contact Darby at <a href="mailto:dwilcox@elevatetogreatness.co" rel="noopener noreferrer" target="_blank"><strong>dwilcox@elevatetogreatness.co</strong></a>.</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
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			<title>If You Are the System, Your Business Can’t Scale</title>
			<itunes:title>If You Are the System, Your Business Can’t Scale</itunes:title>
			<pubDate>Thu, 20 Aug 2026 00:00:00 GMT</pubDate>
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			<itunes:subtitle><![CDATA[Grow & Scale Your Business While Avoiding Costly Mistakes]]></itunes:subtitle>
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			<description><![CDATA[<p>If everything in your business lives in your head, you don’t have a system. And eventually, that becomes the thing that keeps your business from growing.</p><p>This week on <strong>Elevate to Greatness</strong>, we dig into the systems that keep a business from breaking as it scales. From sales and operations to purchasing, communication, workflows, technology, and AI, we look at why the businesses that grow successfully aren’t necessarily the ones working harder—they’re the ones building repeatable processes that don’t depend on one person to keep everything moving.</p><br><p>We also talk about why a business that depends entirely on its owner is incredibly difficult to sell, what companies like McDonald’s and Chick-fil-A can teach contractors about consistency and efficiency, and how Strata was built out of the real-world need to create systems that could scale alongside a growing outdoor living company.</p><p>The goal isn’t more complexity. It’s building a business that works without everything having to run through you.</p><br><p><strong>New episodes every Wednesday at 6 PM Mountain.</strong></p><br><p><strong>Grow &amp; scale your business:</strong></p><p>ElevateToGreatness.co</p><p><strong>Explore Strata:</strong></p><p>StrataXFramework.com</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>If everything in your business lives in your head, you don’t have a system. And eventually, that becomes the thing that keeps your business from growing.</p><p>This week on <strong>Elevate to Greatness</strong>, we dig into the systems that keep a business from breaking as it scales. From sales and operations to purchasing, communication, workflows, technology, and AI, we look at why the businesses that grow successfully aren’t necessarily the ones working harder—they’re the ones building repeatable processes that don’t depend on one person to keep everything moving.</p><br><p>We also talk about why a business that depends entirely on its owner is incredibly difficult to sell, what companies like McDonald’s and Chick-fil-A can teach contractors about consistency and efficiency, and how Strata was built out of the real-world need to create systems that could scale alongside a growing outdoor living company.</p><p>The goal isn’t more complexity. It’s building a business that works without everything having to run through you.</p><br><p><strong>New episodes every Wednesday at 6 PM Mountain.</strong></p><br><p><strong>Grow &amp; scale your business:</strong></p><p>ElevateToGreatness.co</p><p><strong>Explore Strata:</strong></p><p>StrataXFramework.com</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Stop Doing Everything Yourself: The Delegation Problem Killing Your Growth</title>
			<itunes:title>Stop Doing Everything Yourself: The Delegation Problem Killing Your Growth</itunes:title>
			<pubDate>Thu, 13 Aug 2026 00:00:00 GMT</pubDate>
			<itunes:duration>16:31</itunes:duration>
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			<itunes:subtitle><![CDATA[Grow & Scale Your Business While Avoiding Costly Mistakes]]></itunes:subtitle>
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			<description><![CDATA[<p>If your business can’t grow without you doing everything, you don’t own a scalable business — you own a job with a lot more stress.</p><p>This week on <strong>Elevate to Greatness</strong>, we’re talking about one of the hardest things for any business owner to do: <strong>let go</strong>.</p><br><p>Nick breaks down why delegation is essential to scaling, why “it’s just easier if I do it myself” is one of the most dangerous mindsets an owner can have, and how to identify the work that shouldn’t be on your plate anymore.</p><br><p>We get into the Owner Duplication exercise, finding and training the right people, trusting your team, and how regularly removing yourself from day-to-day tasks creates the time and capacity you actually need to grow.</p><br><p>Because eventually, the biggest thing standing between your business and the next level might be <strong>you</strong>.</p><br><p><strong>New episodes every Wednesday at 6 PM Mountain.</strong></p><p><strong>Learn more about Elevate to Greatness:</strong></p><p>ElevateToGreatness.co</p><p><strong>Explore the Strata X Framework:</strong></p><p>StrataXFramework.com</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>If your business can’t grow without you doing everything, you don’t own a scalable business — you own a job with a lot more stress.</p><p>This week on <strong>Elevate to Greatness</strong>, we’re talking about one of the hardest things for any business owner to do: <strong>let go</strong>.</p><br><p>Nick breaks down why delegation is essential to scaling, why “it’s just easier if I do it myself” is one of the most dangerous mindsets an owner can have, and how to identify the work that shouldn’t be on your plate anymore.</p><br><p>We get into the Owner Duplication exercise, finding and training the right people, trusting your team, and how regularly removing yourself from day-to-day tasks creates the time and capacity you actually need to grow.</p><br><p>Because eventually, the biggest thing standing between your business and the next level might be <strong>you</strong>.</p><br><p><strong>New episodes every Wednesday at 6 PM Mountain.</strong></p><p><strong>Learn more about Elevate to Greatness:</strong></p><p>ElevateToGreatness.co</p><p><strong>Explore the Strata X Framework:</strong></p><p>StrataXFramework.com</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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