60 acast.com Failure To Launch: A Fluid Podcast https://fluid.au en Fluid Branding marketing, fails,business,products,history Fluid Branding How the biggest brand flops, failures and f-ups have shaped our lives. Failure To Launch is a podcast for brand managers, entrepreneurs and innovators about how the biggest brand flops, failures and f-ups have shaped our lives.


This is an investigation into the long list of business innovations, products and ideas that turned out to be unqualified disasters. Were they just bad ideas obscured by a fog of hype? Did the audience just not get it? Were they too expensive? Or just advertised poorly? We aim to understand the forces behind these rises and falls.

Hosted on Acast. See acast.com/privacy for more information.

]]> Failure To Launch is a podcast for brand managers, entrepreneurs and innovators about how the biggest brand flops, failures and f-ups have shaped our lives.


This is an investigation into the long list of business innovations, products and ideas that turned out to be unqualified disasters. Were they just bad ideas obscured by a fog of hype? Did the audience just not get it? Were they too expensive? Or just advertised poorly? We aim to understand the forces behind these rises and falls.

Hosted on Acast. See acast.com/privacy for more information.

]]> true Sam Milne sam.milne@fluid.au 640512e3eff3ce0011df04d0 failure-to-launch episodic https://assets.pippa.io/shows/640512e3eff3ce0011df04d0/1678702793664-e5e4cf80cfc84db7c4c93c39d51755dd.jpeg https://fluid.au Failure To Launch: A Fluid Podcast Biznos is bad at Quiznos Biznos is bad at Quiznos Sun, 10 Dec 2023 18:00:32 GMT 40:55 6571cb01c193270011798e68 false https://fluid.au 6571cb01c193270011798e68 640512e3eff3ce0011df04d0 biznos-is-bad-at-quiznos How Subways Biggest Competitor Failed full 2 5 How good are sandwiches? In this episode, we discuss the biggest restaurant franchise failure ever.


Sources/ 

https://www.restaurantbusinessonline.com/financing/brief-history-quiznos-collapse 

https://1851franchise.com/what-happened-to-quiznos-4000-closures-but-theres-still-hope-2720837#stories 

https://www.mashed.com/132827/the-real-reason-why-quiznos-is-disappearing-across-the-country/ 

https://www.forbes.com/sites/karstenstrauss/2015/06/17/is-quiznos-toast/?sh=62fa709822cd 

https://adage.com/article/news/quizno-s-axes-spongmonkey-spokesthings/100023 

https://www.entrepreneur.com/franchise/why-these-3-once-thriving-franchises-have-fallen-on-hard/235379 

https://www.cleveland.com/business/2009/11/quiznos_agrees_to_pay_up_to_95.html 

https://www.wsj.com/articles/SB10001424052702303722104579240194214517248 

https://tms-outsource.com/blog/posts/what-happened-to-quiznos/ 

https://www.sciencedirect.com/science/article/abs/pii/S0148296396002792 

https://www.theage.com.au/national/super-resize-me-20050612-ge0byw.html 

https://www.distractify.com/p/does-mcdonalds-still-have-salads 

https://phvntom.com/mark-ritson-distinctiveness-doesnt-need-to-come-at-the-cost-of-differentiation/ 

https://marketingscience.info/differentiation-versus-distinctiveness/

Hosted on Acast. See acast.com/privacy for more information.

]]> How good are sandwiches? In this episode, we discuss the biggest restaurant franchise failure ever.


Sources/ 

https://www.restaurantbusinessonline.com/financing/brief-history-quiznos-collapse 

https://1851franchise.com/what-happened-to-quiznos-4000-closures-but-theres-still-hope-2720837#stories 

https://www.mashed.com/132827/the-real-reason-why-quiznos-is-disappearing-across-the-country/ 

https://www.forbes.com/sites/karstenstrauss/2015/06/17/is-quiznos-toast/?sh=62fa709822cd 

https://adage.com/article/news/quizno-s-axes-spongmonkey-spokesthings/100023 

https://www.entrepreneur.com/franchise/why-these-3-once-thriving-franchises-have-fallen-on-hard/235379 

https://www.cleveland.com/business/2009/11/quiznos_agrees_to_pay_up_to_95.html 

https://www.wsj.com/articles/SB10001424052702303722104579240194214517248 

https://tms-outsource.com/blog/posts/what-happened-to-quiznos/ 

https://www.sciencedirect.com/science/article/abs/pii/S0148296396002792 

https://www.theage.com.au/national/super-resize-me-20050612-ge0byw.html 

https://www.distractify.com/p/does-mcdonalds-still-have-salads 

https://phvntom.com/mark-ritson-distinctiveness-doesnt-need-to-come-at-the-cost-of-differentiation/ 

https://marketingscience.info/differentiation-versus-distinctiveness/

Hosted on Acast. See acast.com/privacy for more information.

]]> The Chips That Made You Poop - Part 2 The Chips That Made You Poop - Part 2 Sun, 03 Dec 2023 18:00:44 GMT 21:01 6562d3993902ec0012065d39 true https://shows.acast.com/failure-to-launch/episodes/the-chips-that-made-you-poop-part-2 6562d3993902ec0012065d39 640512e3eff3ce0011df04d0 the-chips-that-made-you-poop-part-2 How Olestra Failed full 2 4 In this week's episode, we conclude our exploration into the failure of Olestra and WOW branded snacks.


Sources


Hosted on Acast. See acast.com/privacy for more information.

]]> In this week's episode, we conclude our exploration into the failure of Olestra and WOW branded snacks.


Sources


Hosted on Acast. See acast.com/privacy for more information.

]]> The Chips That Made You Poop - Part 1 The Chips That Made You Poop - Part 1 Sun, 26 Nov 2023 18:00:49 GMT 35:28 65614350eb176200126b543c false https://shows.acast.com/failure-to-launch/episodes/the-chips-that-made-you-poop-part-1 65614350eb176200126b543c 640512e3eff3ce0011df04d0 the-chips-that-made-you-poop-part-1 How Olestra Failed full 2 3 In this weeks episode we explore the creation and marketing behind Olestra a new fat substitute created by global powerhouse P&G.


Sources

Hosted on Acast. See acast.com/privacy for more information.

]]> In this weeks episode we explore the creation and marketing behind Olestra a new fat substitute created by global powerhouse P&G.


Sources

Hosted on Acast. See acast.com/privacy for more information.

]]> The Kraft Peanut Butter Kollapse - Part 2 The Kraft Peanut Butter Kollapse - Part 2 Sun, 29 Oct 2023 20:00:35 GMT 23:53 652e216a22be110011294c8a false https://fluid.au 652e216a22be110011294c8a 640512e3eff3ce0011df04d0 the-kraft-peanut-butter-kollapse-part-2 How Kraft Peanut Butter Failed in Australia full 2 2 Kraft had been selling peanut butter in Australia for almost a century, dominating an almost $6 million-a-year peanut butter market. How did it all go so wrong?


Sources:

http://www.news.com.au/finance/business/retail/kraft-one-of-the-worlds-biggest-food-brands-to-be-phased-out-in-australia-and-new-zealand/news-story/acbec56cd9b9283cb4bc18628488b47d

https://mumbrella.com.au/kraft-singles-and-kraft-peanut-butter-return-to-australia-479473

https://www.ashurst.com/en/news-and-insights/insights/the-federal-court-crunches-down-on-krafts-claim-against-bega-cheese/

https://www.smh.com.au/business/happy-ms-vegemite-spreads-the-healing-20120504-1y3w7.html

https://www.abc.net.au/news/rural/2017-01-19/bega-buys-vegemite-mondelez/8193268

https://mumbrella.com.au/bega-promotes-matt-gray-to-head-of-marketing-623650

https://mumbrella.com.au/blend-17-isnt-isnack-3-0-may-vegemite-wankers-pr-101-476848

https://mumbrella.com.au/bega-keeps-it-simple-in-new-peanut-butter-ad-via-thinkerbell-577884

https://www.news.com.au/finance/business/retail/kraft-one-of-the-worlds-biggest-food-brands-to-be-phased-out-in-australia-and-new-zealand/news-story/acbec56cd9b9283cb4bc18628488b47d

https://mumbrella.com.au/bega-buys-vegemite-brings-iconic-australian-brand-home-420507

https://www.news.com.au/finance/business/retail/bega-triumphs-over-kraft-in-threeyear-peanut-butter-legal-stoush/news-story/df2424e15011e4fc792851c6121237fd

https://financhill.com/blog/investing/kraft-heinz-merger-failure

https://www.nytimes.com/2018/05/03/business/bernardo-hees-kraft-heinz-corner-office.html

https://www.nytimes.com/2019/09/24/business/when-mac-cheese-and-ketchup-dont-mix-the-kraft-heinz-merger-falters.html

https://www.marketresearch.com/Williams-Marshall-Strategy-v4196/Australia-Peanut-Butter-Impact-COVID-34179087/

https://www.forbes.com/sites/avidan/2019/02/24/the-lesson-of-the-kraft-heinz-nosedive-radical-cost-cutting-is-out-brands-are-back/?sh=214d9dcf7d1e

https://begagroup.com.au/wp-content/uploads/2022/11/120669_Bega-Annual-Report-2022_Interactive_optimised.pdf

Hosted on Acast. See acast.com/privacy for more information.

]]> Kraft had been selling peanut butter in Australia for almost a century, dominating an almost $6 million-a-year peanut butter market. How did it all go so wrong?


Sources:

http://www.news.com.au/finance/business/retail/kraft-one-of-the-worlds-biggest-food-brands-to-be-phased-out-in-australia-and-new-zealand/news-story/acbec56cd9b9283cb4bc18628488b47d

https://mumbrella.com.au/kraft-singles-and-kraft-peanut-butter-return-to-australia-479473

https://www.ashurst.com/en/news-and-insights/insights/the-federal-court-crunches-down-on-krafts-claim-against-bega-cheese/

https://www.smh.com.au/business/happy-ms-vegemite-spreads-the-healing-20120504-1y3w7.html

https://www.abc.net.au/news/rural/2017-01-19/bega-buys-vegemite-mondelez/8193268

https://mumbrella.com.au/bega-promotes-matt-gray-to-head-of-marketing-623650

https://mumbrella.com.au/blend-17-isnt-isnack-3-0-may-vegemite-wankers-pr-101-476848

https://mumbrella.com.au/bega-keeps-it-simple-in-new-peanut-butter-ad-via-thinkerbell-577884

https://www.news.com.au/finance/business/retail/kraft-one-of-the-worlds-biggest-food-brands-to-be-phased-out-in-australia-and-new-zealand/news-story/acbec56cd9b9283cb4bc18628488b47d

https://mumbrella.com.au/bega-buys-vegemite-brings-iconic-australian-brand-home-420507

https://www.news.com.au/finance/business/retail/bega-triumphs-over-kraft-in-threeyear-peanut-butter-legal-stoush/news-story/df2424e15011e4fc792851c6121237fd

https://financhill.com/blog/investing/kraft-heinz-merger-failure

https://www.nytimes.com/2018/05/03/business/bernardo-hees-kraft-heinz-corner-office.html

https://www.nytimes.com/2019/09/24/business/when-mac-cheese-and-ketchup-dont-mix-the-kraft-heinz-merger-falters.html

https://www.marketresearch.com/Williams-Marshall-Strategy-v4196/Australia-Peanut-Butter-Impact-COVID-34179087/

https://www.forbes.com/sites/avidan/2019/02/24/the-lesson-of-the-kraft-heinz-nosedive-radical-cost-cutting-is-out-brands-are-back/?sh=214d9dcf7d1e

https://begagroup.com.au/wp-content/uploads/2022/11/120669_Bega-Annual-Report-2022_Interactive_optimised.pdf

Hosted on Acast. See acast.com/privacy for more information.

]]> The Kraft Peanut Butter Kollapse The Kraft Peanut Butter Kollapse Sun, 22 Oct 2023 20:00:11 GMT 24:40 652e02272bf6d1001216606b false https://fluid.au 652e02272bf6d1001216606b 640512e3eff3ce0011df04d0 the-kraft-peanut-butter-kollapse How Kraft Peanut Butter Failed in Australia full 2 1 Kraft had been selling peanut butter in Australia for almost a century, dominating what became by 2015 an almost $6 million-a-year peanut butter market. How did it all go so wrong?


Sources:

http://www.news.com.au/finance/business/retail/kraft-one-of-the-worlds-biggest-food-brands-to-be-phased-out-in-australia-and-new-zealand/news-story/acbec56cd9b9283cb4bc18628488b47d

https://mumbrella.com.au/kraft-singles-and-kraft-peanut-butter-return-to-australia-479473

https://www.ashurst.com/en/news-and-insights/insights/the-federal-court-crunches-down-on-krafts-claim-against-bega-cheese/

https://www.smh.com.au/business/happy-ms-vegemite-spreads-the-healing-20120504-1y3w7.html

https://www.abc.net.au/news/rural/2017-01-19/bega-buys-vegemite-mondelez/8193268

https://mumbrella.com.au/bega-promotes-matt-gray-to-head-of-marketing-623650

https://mumbrella.com.au/blend-17-isnt-isnack-3-0-may-vegemite-wankers-pr-101-476848

https://mumbrella.com.au/bega-keeps-it-simple-in-new-peanut-butter-ad-via-thinkerbell-577884

https://www.news.com.au/finance/business/retail/kraft-one-of-the-worlds-biggest-food-brands-to-be-phased-out-in-australia-and-new-zealand/news-story/acbec56cd9b9283cb4bc18628488b47d

https://mumbrella.com.au/bega-buys-vegemite-brings-iconic-australian-brand-home-420507

https://www.news.com.au/finance/business/retail/bega-triumphs-over-kraft-in-threeyear-peanut-butter-legal-stoush/news-story/df2424e15011e4fc792851c6121237fd

https://financhill.com/blog/investing/kraft-heinz-merger-failure

https://www.nytimes.com/2018/05/03/business/bernardo-hees-kraft-heinz-corner-office.html

https://www.nytimes.com/2019/09/24/business/when-mac-cheese-and-ketchup-dont-mix-the-kraft-heinz-merger-falters.html

https://www.marketresearch.com/Williams-Marshall-Strategy-v4196/Australia-Peanut-Butter-Impact-COVID-34179087/

https://www.forbes.com/sites/avidan/2019/02/24/the-lesson-of-the-kraft-heinz-nosedive-radical-cost-cutting-is-out-brands-are-back/?sh=214d9dcf7d1e

https://begagroup.com.au/wp-content/uploads/2022/11/120669_Bega-Annual-Report-2022_Interactive_optimised.pdf

Hosted on Acast. See acast.com/privacy for more information.

]]> Kraft had been selling peanut butter in Australia for almost a century, dominating what became by 2015 an almost $6 million-a-year peanut butter market. How did it all go so wrong?


Sources:

http://www.news.com.au/finance/business/retail/kraft-one-of-the-worlds-biggest-food-brands-to-be-phased-out-in-australia-and-new-zealand/news-story/acbec56cd9b9283cb4bc18628488b47d

https://mumbrella.com.au/kraft-singles-and-kraft-peanut-butter-return-to-australia-479473

https://www.ashurst.com/en/news-and-insights/insights/the-federal-court-crunches-down-on-krafts-claim-against-bega-cheese/

https://www.smh.com.au/business/happy-ms-vegemite-spreads-the-healing-20120504-1y3w7.html

https://www.abc.net.au/news/rural/2017-01-19/bega-buys-vegemite-mondelez/8193268

https://mumbrella.com.au/bega-promotes-matt-gray-to-head-of-marketing-623650

https://mumbrella.com.au/blend-17-isnt-isnack-3-0-may-vegemite-wankers-pr-101-476848

https://mumbrella.com.au/bega-keeps-it-simple-in-new-peanut-butter-ad-via-thinkerbell-577884

https://www.news.com.au/finance/business/retail/kraft-one-of-the-worlds-biggest-food-brands-to-be-phased-out-in-australia-and-new-zealand/news-story/acbec56cd9b9283cb4bc18628488b47d

https://mumbrella.com.au/bega-buys-vegemite-brings-iconic-australian-brand-home-420507

https://www.news.com.au/finance/business/retail/bega-triumphs-over-kraft-in-threeyear-peanut-butter-legal-stoush/news-story/df2424e15011e4fc792851c6121237fd

https://financhill.com/blog/investing/kraft-heinz-merger-failure

https://www.nytimes.com/2018/05/03/business/bernardo-hees-kraft-heinz-corner-office.html

https://www.nytimes.com/2019/09/24/business/when-mac-cheese-and-ketchup-dont-mix-the-kraft-heinz-merger-falters.html

https://www.marketresearch.com/Williams-Marshall-Strategy-v4196/Australia-Peanut-Butter-Impact-COVID-34179087/

https://www.forbes.com/sites/avidan/2019/02/24/the-lesson-of-the-kraft-heinz-nosedive-radical-cost-cutting-is-out-brands-are-back/?sh=214d9dcf7d1e

https://begagroup.com.au/wp-content/uploads/2022/11/120669_Bega-Annual-Report-2022_Interactive_optimised.pdf

Hosted on Acast. See acast.com/privacy for more information.

]]> [BONUS] - The iBooks Conspiracy [BONUS] - The iBooks Conspiracy Sat, 22 Apr 2023 22:00:38 GMT 29:01 6446511d425b31001116dd61 true https://fluid.au 6446511d425b31001116dd61 640512e3eff3ce0011df04d0 9-bonus-the-ibooks-conspiracy How the cost of ebooks increased by 150% overnight full 1 9 If you go to buy an ebook today, in fact, if you go to Amazon's top 100 books right now, you'll be greeted by a range of books with prices that vary as much as the titles themselves. But this wasn't always the case.


Sources:

https://www.computerworld.com/article/2759964/how-amazon-will-win--and-lose--the-ebook-market.html

https://web.stanford.edu/class/ee204/Publications/Apple-and-the-eBook-reader.pdf

https://www.nytimes.com/2010/02/01/technology/companies/01amazonweb.html

https://www.businessinsider.com/how-steve-jobs-and-apple-fixed-ebook-prices-2013-7

https://www.theguardian.com/technology/2016/mar/07/apple-450-million-settlement-e-book-price-fixing-supreme-court

https://www.leagle.com/decision/infdco20130711c57

https://www.futuremarketinsights.com/reports/global-eBook-market#:~:text=eBook%20Market%20Outlook%20(2022%20to,US%24%2032.19%20Billion%20by%202032.

https://www.bloomberg.com/news/articles/2011-02-22/barnes-noble-falls-after-dividend-halt-same-store-sales-rise

Hosted on Acast. See acast.com/privacy for more information.

]]> If you go to buy an ebook today, in fact, if you go to Amazon's top 100 books right now, you'll be greeted by a range of books with prices that vary as much as the titles themselves. But this wasn't always the case.


Sources:

https://www.computerworld.com/article/2759964/how-amazon-will-win--and-lose--the-ebook-market.html

https://web.stanford.edu/class/ee204/Publications/Apple-and-the-eBook-reader.pdf

https://www.nytimes.com/2010/02/01/technology/companies/01amazonweb.html

https://www.businessinsider.com/how-steve-jobs-and-apple-fixed-ebook-prices-2013-7

https://www.theguardian.com/technology/2016/mar/07/apple-450-million-settlement-e-book-price-fixing-supreme-court

https://www.leagle.com/decision/infdco20130711c57

https://www.futuremarketinsights.com/reports/global-eBook-market#:~:text=eBook%20Market%20Outlook%20(2022%20to,US%24%2032.19%20Billion%20by%202032.

https://www.bloomberg.com/news/articles/2011-02-22/barnes-noble-falls-after-dividend-halt-same-store-sales-rise

Hosted on Acast. See acast.com/privacy for more information.

]]> How Coca-Cola Failed On Purpose? How Coca-Cola Failed On Purpose? Sat, 15 Apr 2023 22:00:14 GMT 29:51 64355aa0dd3f7d00117378dd true https://fluid.au 64355aa0dd3f7d00117378dd 640512e3eff3ce0011df04d0 8-how-coca-cola-failed-on-purpose The Cola Wars full 1 8 The history of products is filled with some bitter brand rivalries. Today we’re going to talk through just one of the many skirmishes that took place during the Cola Wars. It's Diet Tab Clear v Crystal Pepsi.


Sources:  

Denny, Stephen. Killing Giants: 10 Strategies to Kill the Goliath in Your Industry. New York: Portfolio/Penguin, 2011. 

Enrico, Roger. The Other Guy Blinked: How Pepsi Won the Cola Wars. New York: Bantam Books, 1999. P. 247 

Donovan, Tristan. Fizz: How Soda Shook Up the World, Nov 1, 2013

Clear Pepsi Aims to Find Own Place, The Commercial Appeal, 14 Apr 1992, Tue, Page 22 

Pepsi to Test Diet Version of Clear Cola, The Kansas City Star 20 Oct 1992, Tue · Page 38 

White Coke, The Boston Globe, 15 Oct 1990, Mon · Page 14 

https://www.nytimes.com/1992/01/04/business/water-no-new-age-soda-clearly.html 

https://www.vice.com/en/article/ypebpv/why-have-so-many-canadians-never-heard-of-clearly-canadian 

https://www.newspapers.com/image/774030598/ 

https://web.archive.org/web/20200206000250/https://www.nytimes.com/1992/04/13/business/business-digest-848292.html 

https://web.archive.org/web/20170521150545/https://www.bloomberg.com/news/articles/1993-01-31/pepsis-future-becomes-clearer 

https://www.youtube.com/watch?v=JvBtfeUDz_8 

https://ultimateclassicrock.com/van-halen-crystal-pepsi-super-bowl/ 

https://bettermarketing.pub/coca-cola-created-tab-clear-to-destroy-crystal-pepsi-b43602e4e263 

https://innovolo-group.com/misc/coca-cola-created-tab-clear-to-with-the-sole-purpose-of-destroying-crystal-pepsi-using-a-kamikaze-technique/ 

https://www.businessinsider.com/americans-are-drinking-less-soda-2016-3 

https://www.marketingweek.com/patagonia-purpose-of-purpose/ 

https://soundcloud.com/inside-marketing 

https://phvntom.com/mark-rits 

Hosted on Acast. See acast.com/privacy for more information.

]]> The history of products is filled with some bitter brand rivalries. Today we’re going to talk through just one of the many skirmishes that took place during the Cola Wars. It's Diet Tab Clear v Crystal Pepsi.


Sources:  

Denny, Stephen. Killing Giants: 10 Strategies to Kill the Goliath in Your Industry. New York: Portfolio/Penguin, 2011. 

Enrico, Roger. The Other Guy Blinked: How Pepsi Won the Cola Wars. New York: Bantam Books, 1999. P. 247 

Donovan, Tristan. Fizz: How Soda Shook Up the World, Nov 1, 2013

Clear Pepsi Aims to Find Own Place, The Commercial Appeal, 14 Apr 1992, Tue, Page 22 

Pepsi to Test Diet Version of Clear Cola, The Kansas City Star 20 Oct 1992, Tue · Page 38 

White Coke, The Boston Globe, 15 Oct 1990, Mon · Page 14 

https://www.nytimes.com/1992/01/04/business/water-no-new-age-soda-clearly.html 

https://www.vice.com/en/article/ypebpv/why-have-so-many-canadians-never-heard-of-clearly-canadian 

https://www.newspapers.com/image/774030598/ 

https://web.archive.org/web/20200206000250/https://www.nytimes.com/1992/04/13/business/business-digest-848292.html 

https://web.archive.org/web/20170521150545/https://www.bloomberg.com/news/articles/1993-01-31/pepsis-future-becomes-clearer 

https://www.youtube.com/watch?v=JvBtfeUDz_8 

https://ultimateclassicrock.com/van-halen-crystal-pepsi-super-bowl/ 

https://bettermarketing.pub/coca-cola-created-tab-clear-to-destroy-crystal-pepsi-b43602e4e263 

https://innovolo-group.com/misc/coca-cola-created-tab-clear-to-with-the-sole-purpose-of-destroying-crystal-pepsi-using-a-kamikaze-technique/ 

https://www.businessinsider.com/americans-are-drinking-less-soda-2016-3 

https://www.marketingweek.com/patagonia-purpose-of-purpose/ 

https://soundcloud.com/inside-marketing 

https://phvntom.com/mark-rits 

Hosted on Acast. See acast.com/privacy for more information.

]]> How Bunnings UK Failed - Part 2 How Bunnings UK Failed - Part 2 Sat, 08 Apr 2023 22:00:33 GMT 18:59 642015869318fd0012a6e401 false https://fluid.au 642015869318fd0012a6e401 640512e3eff3ce0011df04d0 how-bunnings-uk-failed-part-2 Part 2 | Bunnings Summer Bummer full 1 7 Part 2 of our story of Bunnings Warehouse's attempt to take control of the UK hardware retail category.


Sources:

https://www.abc.net.au/news/2018-02-28/bunnings-fails-to-learn-from-masters-mistakes-uk-hardware-push/9494228

https://www.smh.com.au/business/companies/wesfarmers-decides-to-pull-out-of-uk-bunnings-disaster-20180525-p4zhg4.html

https://www.news.com.au/finance/business/retail/bunnings-in-the-uk-is-struggling/news-story/f96decf1a8c1793de9244835af6aa72c

https://www.theguardian.com/business/2017/feb/01/bunnings-first-uk-store-opens-st-albans-homebase

https://www.news.com.au/finance/business/retail/bunning-debuts-its-first-ever-uk-ad/news-story/ed8962b568cc830a80dfc4a4ea35bd47

https://www.smh.com.au/business/companies/going-off-script-how-the-1-7b-bunnings-uk-disaster-unfolded-20180528-p4zhvw.html

https://www.smh.com.au/business/companies/wesfarmers-pays-for-its-1-6b-british-bungle-but-will-its-executives-20180525-p4zhjp.html

https://www.abc.net.au/news/2016-01-18/timeline-the-rise-and-fall-of-masters-hardware/7095438

https://hardwarejournal.com.au/bunnings-uk-ireland-what-went-wrong/

https://www.bunnings.com.au/about-us/our-history

https://www.theguardian.com/lifeandstyle/2018/mar/30/homebase-is-undoubtedly-the-most-disastrous-retail-acquisition-in-the-uk-ever

https://www.forbes.com/sites/markfaithfull/2020/11/11/how-homebase-came-back-from-bunnings-big-bbqs-and-a-multi-billion-dollar-fiasco/

https://www.theguardian.com/lifeandstyle/2018/mar/30/homebase-is-undoubtedly-the-most-disastrous-retail-acquisition-in-the-uk-ever

https://www.smh.com.au/business/companies/going-off-script-how-the-1-7b-bunnings-uk-disaster-unfolded-20180528-p4zhvw.html

https://www.smh.com.au/business/companies/wesfarmers-decides-to-pull-out-of-uk-bunnings-disaster-20180525-p4zhg4.html

https://www.news.com.au/finance/business/retail/bunnings-in-the-uk-is-struggling/news-story/f96decf1a8c1793de9244835af6aa72c

https://www.abc.net.au/news/2018-02-28/bunnings-fails-to-learn-from-masters-mistakes-uk-hardware-push/9494228

https://hardwarejournal.com.au/bunnings-uk-ireland-what-went-wrong/


Hosted on Acast. See acast.com/privacy for more information.

]]> Part 2 of our story of Bunnings Warehouse's attempt to take control of the UK hardware retail category.


Sources:

https://www.abc.net.au/news/2018-02-28/bunnings-fails-to-learn-from-masters-mistakes-uk-hardware-push/9494228

https://www.smh.com.au/business/companies/wesfarmers-decides-to-pull-out-of-uk-bunnings-disaster-20180525-p4zhg4.html

https://www.news.com.au/finance/business/retail/bunnings-in-the-uk-is-struggling/news-story/f96decf1a8c1793de9244835af6aa72c

https://www.theguardian.com/business/2017/feb/01/bunnings-first-uk-store-opens-st-albans-homebase

https://www.news.com.au/finance/business/retail/bunning-debuts-its-first-ever-uk-ad/news-story/ed8962b568cc830a80dfc4a4ea35bd47

https://www.smh.com.au/business/companies/going-off-script-how-the-1-7b-bunnings-uk-disaster-unfolded-20180528-p4zhvw.html

https://www.smh.com.au/business/companies/wesfarmers-pays-for-its-1-6b-british-bungle-but-will-its-executives-20180525-p4zhjp.html

https://www.abc.net.au/news/2016-01-18/timeline-the-rise-and-fall-of-masters-hardware/7095438

https://hardwarejournal.com.au/bunnings-uk-ireland-what-went-wrong/

https://www.bunnings.com.au/about-us/our-history

https://www.theguardian.com/lifeandstyle/2018/mar/30/homebase-is-undoubtedly-the-most-disastrous-retail-acquisition-in-the-uk-ever

https://www.forbes.com/sites/markfaithfull/2020/11/11/how-homebase-came-back-from-bunnings-big-bbqs-and-a-multi-billion-dollar-fiasco/

https://www.theguardian.com/lifeandstyle/2018/mar/30/homebase-is-undoubtedly-the-most-disastrous-retail-acquisition-in-the-uk-ever

https://www.smh.com.au/business/companies/going-off-script-how-the-1-7b-bunnings-uk-disaster-unfolded-20180528-p4zhvw.html

https://www.smh.com.au/business/companies/wesfarmers-decides-to-pull-out-of-uk-bunnings-disaster-20180525-p4zhg4.html

https://www.news.com.au/finance/business/retail/bunnings-in-the-uk-is-struggling/news-story/f96decf1a8c1793de9244835af6aa72c

https://www.abc.net.au/news/2018-02-28/bunnings-fails-to-learn-from-masters-mistakes-uk-hardware-push/9494228

https://hardwarejournal.com.au/bunnings-uk-ireland-what-went-wrong/


Hosted on Acast. See acast.com/privacy for more information.

]]> How Bunnings UK Failed How Bunnings UK Failed Sat, 01 Apr 2023 22:00:24 GMT 25:25 64201492cd1d61001166a796 true https://fluid.au 64201492cd1d61001166a796 640512e3eff3ce0011df04d0 how-bunnings-uk-failed Bunnings Summer Bummer full 1 6 Moving retail chains into a new market is hard. But if anyone could do it surely it would be Bunnings - the friendly green giant of Australian retail.


Sources:

https://www.abc.net.au/news/2018-02-28/bunnings-fails-to-learn-from-masters-mistakes-uk-hardware-push/9494228

https://www.smh.com.au/business/companies/wesfarmers-decides-to-pull-out-of-uk-bunnings-disaster-20180525-p4zhg4.html

https://www.news.com.au/finance/business/retail/bunnings-in-the-uk-is-struggling/news-story/f96decf1a8c1793de9244835af6aa72c

https://www.theguardian.com/business/2017/feb/01/bunnings-first-uk-store-opens-st-albans-homebase

https://www.news.com.au/finance/business/retail/bunning-debuts-its-first-ever-uk-ad/news-story/ed8962b568cc830a80dfc4a4ea35bd47

https://www.smh.com.au/business/companies/going-off-script-how-the-1-7b-bunnings-uk-disaster-unfolded-20180528-p4zhvw.html

https://www.smh.com.au/business/companies/wesfarmers-pays-for-its-1-6b-british-bungle-but-will-its-executives-20180525-p4zhjp.html

https://www.abc.net.au/news/2016-01-18/timeline-the-rise-and-fall-of-masters-hardware/7095438

https://hardwarejournal.com.au/bunnings-uk-ireland-what-went-wrong/

https://www.bunnings.com.au/about-us/our-history

https://www.theguardian.com/lifeandstyle/2018/mar/30/homebase-is-undoubtedly-the-most-disastrous-retail-acquisition-in-the-uk-ever

https://www.forbes.com/sites/markfaithfull/2020/11/11/how-homebase-came-back-from-bunnings-big-bbqs-and-a-multi-billion-dollar-fiasco/

https://www.theguardian.com/lifeandstyle/2018/mar/30/homebase-is-undoubtedly-the-most-disastrous-retail-acquisition-in-the-uk-ever

https://www.smh.com.au/business/companies/going-off-script-how-the-1-7b-bunnings-uk-disaster-unfolded-20180528-p4zhvw.html

https://www.smh.com.au/business/companies/wesfarmers-decides-to-pull-out-of-uk-bunnings-disaster-20180525-p4zhg4.html

https://www.news.com.au/finance/business/retail/bunnings-in-the-uk-is-struggling/news-story/f96decf1a8c1793de9244835af6aa72c

https://www.abc.net.au/news/2018-02-28/bunnings-fails-to-learn-from-masters-mistakes-uk-hardware-push/9494228

https://hardwarejournal.com.au/bunnings-uk-ireland-what-went-wrong/


Hosted on Acast. See acast.com/privacy for more information.

]]> Moving retail chains into a new market is hard. But if anyone could do it surely it would be Bunnings - the friendly green giant of Australian retail.


Sources:

https://www.abc.net.au/news/2018-02-28/bunnings-fails-to-learn-from-masters-mistakes-uk-hardware-push/9494228

https://www.smh.com.au/business/companies/wesfarmers-decides-to-pull-out-of-uk-bunnings-disaster-20180525-p4zhg4.html

https://www.news.com.au/finance/business/retail/bunnings-in-the-uk-is-struggling/news-story/f96decf1a8c1793de9244835af6aa72c

https://www.theguardian.com/business/2017/feb/01/bunnings-first-uk-store-opens-st-albans-homebase

https://www.news.com.au/finance/business/retail/bunning-debuts-its-first-ever-uk-ad/news-story/ed8962b568cc830a80dfc4a4ea35bd47

https://www.smh.com.au/business/companies/going-off-script-how-the-1-7b-bunnings-uk-disaster-unfolded-20180528-p4zhvw.html

https://www.smh.com.au/business/companies/wesfarmers-pays-for-its-1-6b-british-bungle-but-will-its-executives-20180525-p4zhjp.html

https://www.abc.net.au/news/2016-01-18/timeline-the-rise-and-fall-of-masters-hardware/7095438

https://hardwarejournal.com.au/bunnings-uk-ireland-what-went-wrong/

https://www.bunnings.com.au/about-us/our-history

https://www.theguardian.com/lifeandstyle/2018/mar/30/homebase-is-undoubtedly-the-most-disastrous-retail-acquisition-in-the-uk-ever

https://www.forbes.com/sites/markfaithfull/2020/11/11/how-homebase-came-back-from-bunnings-big-bbqs-and-a-multi-billion-dollar-fiasco/

https://www.theguardian.com/lifeandstyle/2018/mar/30/homebase-is-undoubtedly-the-most-disastrous-retail-acquisition-in-the-uk-ever

https://www.smh.com.au/business/companies/going-off-script-how-the-1-7b-bunnings-uk-disaster-unfolded-20180528-p4zhvw.html

https://www.smh.com.au/business/companies/wesfarmers-decides-to-pull-out-of-uk-bunnings-disaster-20180525-p4zhg4.html

https://www.news.com.au/finance/business/retail/bunnings-in-the-uk-is-struggling/news-story/f96decf1a8c1793de9244835af6aa72c

https://www.abc.net.au/news/2018-02-28/bunnings-fails-to-learn-from-masters-mistakes-uk-hardware-push/9494228

https://hardwarejournal.com.au/bunnings-uk-ireland-what-went-wrong/


Hosted on Acast. See acast.com/privacy for more information.

]]> How the Amazon Fire Phone Failed - Part 2 How the Amazon Fire Phone Failed - Part 2 Sat, 01 Apr 2023 22:00:02 GMT 22:31 640513c1d2115b00117c8659 true https://fluid.au 640513c1d2115b00117c8659 640512e3eff3ce0011df04d0 how-the-amazon-fire-phone-failed-part-2 full 1 5 The second part of our investigation into Amazon's failed Fire Phone. 


Sources:

https://goodereader.com/blog/e-book-news/what-market-share-do-amazon-apple-bn-kobo-and-google-have-selling-ebooks

https://www.statista.com/statistics/269915/global-apple-ipad-sales-since-q3-2010/

https://www.businessinsider.com/how-steve-jobs-and-apple-fixed-ebook-prices-2013-7

https://publishingperspectives.com/2014/07/amazon-explains-why-it-thinks-9-99-is-the-right-price-for-ebooks/

https://www.cnbc.com/2016/11/22/your-world-changed-forever-in-2007-with-iphone-and-tech-boom-thomas-friedman.html

https://www.dailymail.co.uk/news/article-2383935/Apple-store-customer-satisfaction-begins-plummet-company-ditches-legendary-focus-customer-service.html

https://www.fastcompany.com/3039887/under-fire

https://www.nytimes.com/2014/06/19/technology/personaltech/amazon-fire-phones-missed-opportunities.html

https://au.pcmag.com/mobile-phones/36639/report-dozens-of-amazon-fire-phone-engineers-get-the-axe

https://fortune.com/2015/08/27/amazon-layoffs-engineers-fire-phone/

https://www.wired.com/2015/01/amazon-fire-phone-always-going-fail/

https://www.mbaknol.com/management-case-studies/case-study-success-of-amazons-kindle-fire/

https://hbr.org/2011/10/ten-reasons-amazon-kindle-fire

https://www.androidpolice.com/2021/09/23/the-first-android-phone-was-announced-13-years-ago-today/

https://www.experiencedynamics.com/blog/2014/09/busting-myth-apple-doesnt-do-user-research

https://www.fastcompany.com/co-design

https://www.experiencedynamics.com/blog/2014/09/busting-myth-apple-doesnt-do-user-research

https://www.wsj.com/articles/BL-DGB-24752

https://www.businessinsider.com/heres-amazons-first-ad-for-the-fire-phone-2014-7

https://adage.com/article/digital/precocious-kids-tout-amazon-s-fire-phone/294184

https://venturebeat.com/media/gary-busey-thrashes-hipster-children-in-amazon-advertising-deathmatch-data/

https://www.fastcompany.com/3032128/is-amazons-new-fire-the-ultimate-mom-phone

https://www.theverge.com/2015/6/18/8806417/amazon-fire-phone-failure-anniversary-sales

https://www.imore.com/apple-takes-75-smartphone-profits-despite-13-market-share-says-report

https://au.pcmag.com/fire-phone/12569/no-aussie-fire-phone-good

https://en.wikipedia.org/wiki/Fire_Phone

https://www.zdnet.com/article/amazon-exec-fire-phone-pricing-was-wrong/

https://www.wsj.com/articles/amazon-curtails-development-of-consumer-devices-1440632203

Hosted on Acast. See acast.com/privacy for more information.

]]> The second part of our investigation into Amazon's failed Fire Phone. 


Sources:

https://goodereader.com/blog/e-book-news/what-market-share-do-amazon-apple-bn-kobo-and-google-have-selling-ebooks

https://www.statista.com/statistics/269915/global-apple-ipad-sales-since-q3-2010/

https://www.businessinsider.com/how-steve-jobs-and-apple-fixed-ebook-prices-2013-7

https://publishingperspectives.com/2014/07/amazon-explains-why-it-thinks-9-99-is-the-right-price-for-ebooks/

https://www.cnbc.com/2016/11/22/your-world-changed-forever-in-2007-with-iphone-and-tech-boom-thomas-friedman.html

https://www.dailymail.co.uk/news/article-2383935/Apple-store-customer-satisfaction-begins-plummet-company-ditches-legendary-focus-customer-service.html

https://www.fastcompany.com/3039887/under-fire

https://www.nytimes.com/2014/06/19/technology/personaltech/amazon-fire-phones-missed-opportunities.html

https://au.pcmag.com/mobile-phones/36639/report-dozens-of-amazon-fire-phone-engineers-get-the-axe

https://fortune.com/2015/08/27/amazon-layoffs-engineers-fire-phone/

https://www.wired.com/2015/01/amazon-fire-phone-always-going-fail/

https://www.mbaknol.com/management-case-studies/case-study-success-of-amazons-kindle-fire/

https://hbr.org/2011/10/ten-reasons-amazon-kindle-fire

https://www.androidpolice.com/2021/09/23/the-first-android-phone-was-announced-13-years-ago-today/

https://www.experiencedynamics.com/blog/2014/09/busting-myth-apple-doesnt-do-user-research

https://www.fastcompany.com/co-design

https://www.experiencedynamics.com/blog/2014/09/busting-myth-apple-doesnt-do-user-research

https://www.wsj.com/articles/BL-DGB-24752

https://www.businessinsider.com/heres-amazons-first-ad-for-the-fire-phone-2014-7

https://adage.com/article/digital/precocious-kids-tout-amazon-s-fire-phone/294184

https://venturebeat.com/media/gary-busey-thrashes-hipster-children-in-amazon-advertising-deathmatch-data/

https://www.fastcompany.com/3032128/is-amazons-new-fire-the-ultimate-mom-phone

https://www.theverge.com/2015/6/18/8806417/amazon-fire-phone-failure-anniversary-sales

https://www.imore.com/apple-takes-75-smartphone-profits-despite-13-market-share-says-report

https://au.pcmag.com/fire-phone/12569/no-aussie-fire-phone-good

https://en.wikipedia.org/wiki/Fire_Phone

https://www.zdnet.com/article/amazon-exec-fire-phone-pricing-was-wrong/

https://www.wsj.com/articles/amazon-curtails-development-of-consumer-devices-1440632203

Hosted on Acast. See acast.com/privacy for more information.

]]> How the Amazon Fire Phone Failed How the Amazon Fire Phone Failed Sat, 11 Mar 2023 21:00:35 GMT 24:42 6405137ba367e200116a7228 true https://fluid.au 6405137ba367e200116a7228 640512e3eff3ce0011df04d0 how-the-amazon-fire-phone-failed full 1 4 Do you remember the Fire Phone? This was to be the first smartphone to be produced by Amazon, Bezos 'big bet'. Yet following the launch, Amazon announced they'd lost $170 million and fired their entire hardware engineering division. What happened?


Sources:

https://goodereader.com/blog/e-book-news/what-market-share-do-amazon-apple-bn-kobo-and-google-have-selling-ebooks

https://www.statista.com/statistics/269915/global-apple-ipad-sales-since-q3-2010/

https://www.businessinsider.com/how-steve-jobs-and-apple-fixed-ebook-prices-2013-7

https://publishingperspectives.com/2014/07/amazon-explains-why-it-thinks-9-99-is-the-right-price-for-ebooks/

https://www.cnbc.com/2016/11/22/your-world-changed-forever-in-2007-with-iphone-and-tech-boom-thomas-friedman.html

https://www.dailymail.co.uk/news/article-2383935/Apple-store-customer-satisfaction-begins-plummet-company-ditches-legendary-focus-customer-service.html

https://www.fastcompany.com/3039887/under-fire

https://www.nytimes.com/2014/06/19/technology/personaltech/amazon-fire-phones-missed-opportunities.html

https://au.pcmag.com/mobile-phones/36639/report-dozens-of-amazon-fire-phone-engineers-get-the-axe

https://fortune.com/2015/08/27/amazon-layoffs-engineers-fire-phone/

https://www.wired.com/2015/01/amazon-fire-phone-always-going-fail/

https://www.mbaknol.com/management-case-studies/case-study-success-of-amazons-kindle-fire/

https://hbr.org/2011/10/ten-reasons-amazon-kindle-fire

https://www.androidpolice.com/2021/09/23/the-first-android-phone-was-announced-13-years-ago-today/

https://www.experiencedynamics.com/blog/2014/09/busting-myth-apple-doesnt-do-user-research

https://www.fastcompany.com/co-design

https://www.experiencedynamics.com/blog/2014/09/busting-myth-apple-doesnt-do-user-research

https://www.wsj.com/articles/BL-DGB-24752

https://www.businessinsider.com/heres-amazons-first-ad-for-the-fire-phone-2014-7

https://adage.com/article/digital/precocious-kids-tout-amazon-s-fire-phone/294184

https://venturebeat.com/media/gary-busey-thrashes-hipster-children-in-amazon-advertising-deathmatch-data/

https://www.fastcompany.com/3032128/is-amazons-new-fire-the-ultimate-mom-phone

https://www.theverge.com/2015/6/18/8806417/amazon-fire-phone-failure-anniversary-sales

https://www.imore.com/apple-takes-75-smartphone-profits-despite-13-market-share-says-report

https://au.pcmag.com/fire-phone/12569/no-aussie-fire-phone-good

https://en.wikipedia.org/wiki/Fire_Phone

https://www.zdnet.com/article/amazon-exec-fire-phone-pricing-was-wrong/

https://www.wsj.com/articles/amazon-curtails-development-of-consumer-devices-1440632203

Hosted on Acast. See acast.com/privacy for more information.

]]> Do you remember the Fire Phone? This was to be the first smartphone to be produced by Amazon, Bezos 'big bet'. Yet following the launch, Amazon announced they'd lost $170 million and fired their entire hardware engineering division. What happened?


Sources:

https://goodereader.com/blog/e-book-news/what-market-share-do-amazon-apple-bn-kobo-and-google-have-selling-ebooks

https://www.statista.com/statistics/269915/global-apple-ipad-sales-since-q3-2010/

https://www.businessinsider.com/how-steve-jobs-and-apple-fixed-ebook-prices-2013-7

https://publishingperspectives.com/2014/07/amazon-explains-why-it-thinks-9-99-is-the-right-price-for-ebooks/

https://www.cnbc.com/2016/11/22/your-world-changed-forever-in-2007-with-iphone-and-tech-boom-thomas-friedman.html

https://www.dailymail.co.uk/news/article-2383935/Apple-store-customer-satisfaction-begins-plummet-company-ditches-legendary-focus-customer-service.html

https://www.fastcompany.com/3039887/under-fire

https://www.nytimes.com/2014/06/19/technology/personaltech/amazon-fire-phones-missed-opportunities.html

https://au.pcmag.com/mobile-phones/36639/report-dozens-of-amazon-fire-phone-engineers-get-the-axe

https://fortune.com/2015/08/27/amazon-layoffs-engineers-fire-phone/

https://www.wired.com/2015/01/amazon-fire-phone-always-going-fail/

https://www.mbaknol.com/management-case-studies/case-study-success-of-amazons-kindle-fire/

https://hbr.org/2011/10/ten-reasons-amazon-kindle-fire

https://www.androidpolice.com/2021/09/23/the-first-android-phone-was-announced-13-years-ago-today/

https://www.experiencedynamics.com/blog/2014/09/busting-myth-apple-doesnt-do-user-research

https://www.fastcompany.com/co-design

https://www.experiencedynamics.com/blog/2014/09/busting-myth-apple-doesnt-do-user-research

https://www.wsj.com/articles/BL-DGB-24752

https://www.businessinsider.com/heres-amazons-first-ad-for-the-fire-phone-2014-7

https://adage.com/article/digital/precocious-kids-tout-amazon-s-fire-phone/294184

https://venturebeat.com/media/gary-busey-thrashes-hipster-children-in-amazon-advertising-deathmatch-data/

https://www.fastcompany.com/3032128/is-amazons-new-fire-the-ultimate-mom-phone

https://www.theverge.com/2015/6/18/8806417/amazon-fire-phone-failure-anniversary-sales

https://www.imore.com/apple-takes-75-smartphone-profits-despite-13-market-share-says-report

https://au.pcmag.com/fire-phone/12569/no-aussie-fire-phone-good

https://en.wikipedia.org/wiki/Fire_Phone

https://www.zdnet.com/article/amazon-exec-fire-phone-pricing-was-wrong/

https://www.wsj.com/articles/amazon-curtails-development-of-consumer-devices-1440632203

Hosted on Acast. See acast.com/privacy for more information.

]]> How Tropicana Juice Failed How Tropicana Juice Failed Sat, 11 Mar 2023 21:00:32 GMT 31:15 640ef7e0f35a6e0011798be0 true https://fluid.au 640ef7e0f35a6e0011798be0 640512e3eff3ce0011df04d0 how-tropicana-juice-failed full 1 3 How this one man helped a company lose over $35 million with this one weird trick. 


Sources:

https://www.nytimes.com/2009/01/08/business/media/08adco.html

https://www.nytimes.com/2008/11/18/business/media/18adco.html

https://web.archive.org/web/20070316233040/https://www.gawker.com/news/evil-bosses/who-are-the-worst-bosses-in-new-york-240788.php

https://richardlinnett.files.wordpress.com/2012/09/arnell-on-a-mission1.pdf

https://marklipton.com/post/profiles-in-mean-peter-arnell

https://www.gawker.com/244608/new-yorks-worst-bosses-peter-arnell

https://www.nytimes.com/1997/03/27/business/testing-a-wider-concept-of-sexual-harassment.html

https://www.flickr.com/photos/fallenposters/4107118435/

https://www.beveragedaily.com/Article/2008/05/07/PepsiCo-s-Tropicana-OJ-tops-1bn-in-annual-sales

https://www.adweek.com/brand-marketing/pepsicos-tropicana-1-billion-juice-giant-84119/

https://www.theguardian.com/environment/2009/apr/06/organic-sales-soil-association

https://www.youtube.com/watch?v=WJ4yF4F74vc

https://www.cbsnews.com/news/arnells-explanation-of-failed-tropicana-design-resembles-his-nonsensical-pepsi-document/

https://www.bevnet.com/news/2009/1-9-2009-Tropicana_squeeze/

https://www.newsweek.com/crazy-genius-brand-guru-peter-arnell-76137

https://www.printmag.com/featured/the-best-of-2009/

https://hbr.org/2009/02/tropicanas-marketing-folly.html

https://www.adweek.com/agencyspy/arnells-latest-design-debacle-tropicana-returns-to-orange-with-protruding-straw/3965/

https://designresearchgroup.wordpress.com/2009/02/28/rip-it-up-and-start-again-tropicanas-failed-bid-to-update-its-orange-juice-packaging-design/

https://www.packaginginnovation.com/brand-equity/tropicana-packaging-case-study-2009-2012/

https://www.thebrandingjournal.com/2015/05/what-to-learn-from-tropicanas-packaging-redesign-failure/

https://www.marketingmag.com.au/news/packaging-tales-from-the-front-line-of-branding/

https://www.cbsnews.com/news/peter-arnell-advertisings-anti-midas-writes-a-book-about-why-he-eats-50-oranges-a-day/

https://www.cbsnews.com/news/why-the-firing-of-weird-design-guru-peter-arnell-was-a-long-time-coming/

https://www.architecturalrecord.com/articles/3099-exhibition-review-frank-gehry-curates-peter-arnell-at-milk

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]]> How this one man helped a company lose over $35 million with this one weird trick. 


Sources:

https://www.nytimes.com/2009/01/08/business/media/08adco.html

https://www.nytimes.com/2008/11/18/business/media/18adco.html

https://web.archive.org/web/20070316233040/https://www.gawker.com/news/evil-bosses/who-are-the-worst-bosses-in-new-york-240788.php

https://richardlinnett.files.wordpress.com/2012/09/arnell-on-a-mission1.pdf

https://marklipton.com/post/profiles-in-mean-peter-arnell

https://www.gawker.com/244608/new-yorks-worst-bosses-peter-arnell

https://www.nytimes.com/1997/03/27/business/testing-a-wider-concept-of-sexual-harassment.html

https://www.flickr.com/photos/fallenposters/4107118435/

https://www.beveragedaily.com/Article/2008/05/07/PepsiCo-s-Tropicana-OJ-tops-1bn-in-annual-sales

https://www.adweek.com/brand-marketing/pepsicos-tropicana-1-billion-juice-giant-84119/

https://www.theguardian.com/environment/2009/apr/06/organic-sales-soil-association

https://www.youtube.com/watch?v=WJ4yF4F74vc

https://www.cbsnews.com/news/arnells-explanation-of-failed-tropicana-design-resembles-his-nonsensical-pepsi-document/

https://www.bevnet.com/news/2009/1-9-2009-Tropicana_squeeze/

https://www.newsweek.com/crazy-genius-brand-guru-peter-arnell-76137

https://www.printmag.com/featured/the-best-of-2009/

https://hbr.org/2009/02/tropicanas-marketing-folly.html

https://www.adweek.com/agencyspy/arnells-latest-design-debacle-tropicana-returns-to-orange-with-protruding-straw/3965/

https://designresearchgroup.wordpress.com/2009/02/28/rip-it-up-and-start-again-tropicanas-failed-bid-to-update-its-orange-juice-packaging-design/

https://www.packaginginnovation.com/brand-equity/tropicana-packaging-case-study-2009-2012/

https://www.thebrandingjournal.com/2015/05/what-to-learn-from-tropicanas-packaging-redesign-failure/

https://www.marketingmag.com.au/news/packaging-tales-from-the-front-line-of-branding/

https://www.cbsnews.com/news/peter-arnell-advertisings-anti-midas-writes-a-book-about-why-he-eats-50-oranges-a-day/

https://www.cbsnews.com/news/why-the-firing-of-weird-design-guru-peter-arnell-was-a-long-time-coming/

https://www.architecturalrecord.com/articles/3099-exhibition-review-frank-gehry-curates-peter-arnell-at-milk

Hosted on Acast. See acast.com/privacy for more information.

]]> Did LifeLock Fail? - Part 2 Did LifeLock Fail? - Part 2 Sat, 04 Mar 2023 21:00:02 GMT 19:22 641e95cf8f42680011b1b571 true https://fluid.au 641e95cf8f42680011b1b571 640512e3eff3ce0011df04d0 did-lifelock-fail-part-2 full 1 2 Part 2 of our story of how a PR stunt by LifeLock went terribly wrong.


Sources:

https://www.phoenixnewtimes.com/news/lifelock-ceo-todd-davis-tries-to-spin-story-on-frequent-identity-thefts-no-explanation-for-why-davis-hid-thefts-from-customers-6628963

https://www.phoenixnewtimes.com/news/lifelock-founder-robert-maynard-surchx-failure-11450651

https://www.phoenixnewtimes.com/news/cracking-lifelock-even-after-a-12-million-penalty-for-deceptive-advertising-the-tempe-company-cant-be-honest-about-its-identity-theft-protection-service-6445863

https://www.phoenixnewtimes.com/news/lifelock-former-exec-and-founder-robert-maynard-jr-surfaces-in-hawaii-adventure-biz-6659115

https://www.phoenixnewtimes.com/news/what-happened-in-vegas-6432785

https://web.archive.org/web/20061103155723/https://www.lifelock.com/enroll.php

https://ktar.com/story/1367338/arizona-fraud-fighter-company-lifelock-sells-2-3-billion/

https://www.nytimes.com/2008/05/24/business/24money.html

https://en.wikipedia.org/wiki/Todd_Davis_(businessman)


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]]> Part 2 of our story of how a PR stunt by LifeLock went terribly wrong.


Sources:

https://www.phoenixnewtimes.com/news/lifelock-ceo-todd-davis-tries-to-spin-story-on-frequent-identity-thefts-no-explanation-for-why-davis-hid-thefts-from-customers-6628963

https://www.phoenixnewtimes.com/news/lifelock-founder-robert-maynard-surchx-failure-11450651

https://www.phoenixnewtimes.com/news/cracking-lifelock-even-after-a-12-million-penalty-for-deceptive-advertising-the-tempe-company-cant-be-honest-about-its-identity-theft-protection-service-6445863

https://www.phoenixnewtimes.com/news/lifelock-former-exec-and-founder-robert-maynard-jr-surfaces-in-hawaii-adventure-biz-6659115

https://www.phoenixnewtimes.com/news/what-happened-in-vegas-6432785

https://web.archive.org/web/20061103155723/https://www.lifelock.com/enroll.php

https://ktar.com/story/1367338/arizona-fraud-fighter-company-lifelock-sells-2-3-billion/

https://www.nytimes.com/2008/05/24/business/24money.html

https://en.wikipedia.org/wiki/Todd_Davis_(businessman)


Hosted on Acast. See acast.com/privacy for more information.

]]> Did LifeLock Fail? Did LifeLock Fail? Sat, 25 Feb 2023 21:00:29 GMT 19:33 641e95542a999d0011019157 true https://fluid.au 641e95542a999d0011019157 640512e3eff3ce0011df04d0 did-lifelock-failed full 1 1 In 2006, identity-theft prevention brand LifeLock came up with a campaign to promote the credentials of their product, they published the Social Security Number of their CEO Todd Davis on billboards, TV and radio ads around the country. What could go wrong?


Sources:

https://www.phoenixnewtimes.com/news/lifelock-ceo-todd-davis-tries-to-spin-story-on-frequent-identity-thefts-no-explanation-for-why-davis-hid-thefts-from-customers-6628963

https://www.phoenixnewtimes.com/news/lifelock-founder-robert-maynard-surchx-failure-11450651

https://www.phoenixnewtimes.com/news/cracking-lifelock-even-after-a-12-million-penalty-for-deceptive-advertising-the-tempe-company-cant-be-honest-about-its-identity-theft-protection-service-6445863

https://www.phoenixnewtimes.com/news/lifelock-former-exec-and-founder-robert-maynard-jr-surfaces-in-hawaii-adventure-biz-6659115

https://www.phoenixnewtimes.com/news/what-happened-in-vegas-6432785

https://web.archive.org/web/20061103155723/https://www.lifelock.com/enroll.php

https://ktar.com/story/1367338/arizona-fraud-fighter-company-lifelock-sells-2-3-billion/

https://www.nytimes.com/2008/05/24/business/24money.html

https://en.wikipedia.org/wiki/Todd_Davis_(businessman)

Hosted on Acast. See acast.com/privacy for more information.

]]> In 2006, identity-theft prevention brand LifeLock came up with a campaign to promote the credentials of their product, they published the Social Security Number of their CEO Todd Davis on billboards, TV and radio ads around the country. What could go wrong?


Sources:

https://www.phoenixnewtimes.com/news/lifelock-ceo-todd-davis-tries-to-spin-story-on-frequent-identity-thefts-no-explanation-for-why-davis-hid-thefts-from-customers-6628963

https://www.phoenixnewtimes.com/news/lifelock-founder-robert-maynard-surchx-failure-11450651

https://www.phoenixnewtimes.com/news/cracking-lifelock-even-after-a-12-million-penalty-for-deceptive-advertising-the-tempe-company-cant-be-honest-about-its-identity-theft-protection-service-6445863

https://www.phoenixnewtimes.com/news/lifelock-former-exec-and-founder-robert-maynard-jr-surfaces-in-hawaii-adventure-biz-6659115

https://www.phoenixnewtimes.com/news/what-happened-in-vegas-6432785

https://web.archive.org/web/20061103155723/https://www.lifelock.com/enroll.php

https://ktar.com/story/1367338/arizona-fraud-fighter-company-lifelock-sells-2-3-billion/

https://www.nytimes.com/2008/05/24/business/24money.html

https://en.wikipedia.org/wiki/Todd_Davis_(businessman)

Hosted on Acast. See acast.com/privacy for more information.

]]> Failure To Launch – Trailer Failure To Launch – Trailer Sat, 28 Jan 2023 21:00:13 GMT 0:30 642a2edc2f6e7a00124936a2 false https://fluid.au 642a2edc2f6e7a00124936a2 640512e3eff3ce0011df04d0 failure-to-launch-trailer Trailer trailer

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]]>

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