60 acast.com Garlic Marketing Show http://iangarlic.com en © 2024 evolveALOUD, LLC contentdevelopment,entrepreneurism,inboundmarketing,internetmarketing,marketing,motivation,philosophy,selfimprovement,seo,startup,success,youtube,digitalagency,legalmarketing Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, their stories of failure and success. Ian also works live to create video marketing strategies.

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Hosted on Acast. See acast.com/privacy for more information.

]]> false Ian Garlic info+5b8987fb8ca6d2e42f7d01e1@mg-eu.acast.com 5b8987fb8ca6d2e42f7d01e1 garlic http://taoofinbound.libsyn.com/rss episodic https://assets.pippa.io/shows/5b8987fb8ca6d2e42f7d01e1/show-cover.png http://iangarlic.com Garlic Marketing Show https://feeds.acast.com/public/shows/5b8987fb8ca6d2e42f7d01e1 How Simple Website Tweaks Turned a Few Sales into $50M | Matt Stafford E-Commerce Expert How Simple Website Tweaks Turned a Few Sales into $50M | Matt Stafford E-Commerce Expert Thu, 09 Apr 2026 14:39:28 GMT 33:25 69d54686e257f11e030f8eb4 false https://shows.acast.com/garlic/episodes/mattstafford2 69d54686e257f11e030f8eb4 5b8987fb8ca6d2e42f7d01e1 mattstafford2 full 6 56 Why do most e-commerce stores struggle to grow even with traffic and ads?


Matthew Stafford is the CEO and Managing Partner of Build Grow Scale, where he focuses on revenue optimization for e-commerce brands. He brings over 30 years of entrepreneurial experience, transitioning from industries like commercial concrete and landscaping into online business.


He has helped hundreds of online brands scale past $10M by focusing on data-driven strategies that improve the customer journey and conversion rates, rather than relying solely on ad spend. He is also a public speaker and mentor who emphasizes the connection between personal mindset and business success. Stafford teaches that many stores fail before they even gain traction, and that consistent, well-executed optimizations can drive significant growth without simply chasing more traffic.


This episode is part two of a two-part series on how an auto parts store scaled to $50M through better navigation, customer experience, and high-intent phone call conversions.


If you want a deeper look at conversion strategies from Build Grow Scale, watch this breakdown here: https://youtu.be/TM3CSDNzMLQ?si=0YyoBRaHbNVWvUqe


What You’ll Learn:

  • How a store scaled from a few sales to $50M
  • Why most e-commerce stores fail early
  • How better navigation increases conversions
  • Turning customer service into revenue
  • How AI improves email, data, and productivity
  • Why testing and iteration drive growth


If your ads stop working as you scale or you are unsure what is actually driving revenue, this episode breaks down where the problem starts and how to fix it.


Need help improving conversion and scaling your campaigns?


Learn more from Matt Stafford at Build Grow Scale:

https://buildgrowscale.com/

Follow Matt for more on ecommerce growth and conversion strategy:

https://www.linkedin.com/in/matthewstafforddotcom

Subscribe for more from Build Grow Scale:

https://www.youtube.com/@BuildGrowScale


Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Why do most e-commerce stores struggle to grow even with traffic and ads?


Matthew Stafford is the CEO and Managing Partner of Build Grow Scale, where he focuses on revenue optimization for e-commerce brands. He brings over 30 years of entrepreneurial experience, transitioning from industries like commercial concrete and landscaping into online business.


He has helped hundreds of online brands scale past $10M by focusing on data-driven strategies that improve the customer journey and conversion rates, rather than relying solely on ad spend. He is also a public speaker and mentor who emphasizes the connection between personal mindset and business success. Stafford teaches that many stores fail before they even gain traction, and that consistent, well-executed optimizations can drive significant growth without simply chasing more traffic.


This episode is part two of a two-part series on how an auto parts store scaled to $50M through better navigation, customer experience, and high-intent phone call conversions.


If you want a deeper look at conversion strategies from Build Grow Scale, watch this breakdown here: https://youtu.be/TM3CSDNzMLQ?si=0YyoBRaHbNVWvUqe


What You’ll Learn:

  • How a store scaled from a few sales to $50M
  • Why most e-commerce stores fail early
  • How better navigation increases conversions
  • Turning customer service into revenue
  • How AI improves email, data, and productivity
  • Why testing and iteration drive growth


If your ads stop working as you scale or you are unsure what is actually driving revenue, this episode breaks down where the problem starts and how to fix it.


Need help improving conversion and scaling your campaigns?


Learn more from Matt Stafford at Build Grow Scale:

https://buildgrowscale.com/

Follow Matt for more on ecommerce growth and conversion strategy:

https://www.linkedin.com/in/matthewstafforddotcom

Subscribe for more from Build Grow Scale:

https://www.youtube.com/@BuildGrowScale


Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> $400K to $2.7 Million Per Month Without More Traffic | Matt Stafford Ecommerce Conversion Expert $400K to $2.7 Million Per Month Without More Traffic | Matt Stafford Ecommerce Conversion Expert Tue, 07 Apr 2026 18:10:01 GMT 36:47 69d5465a34b90cef2b24ab6b false https://shows.acast.com/garlic/episodes/matt-episode 69d5465a34b90cef2b24ab6b 5b8987fb8ca6d2e42f7d01e1 matt-episode full 6 55 Why do most e-commerce brands struggle to grow even when traffic is increasing?


Matthew Stafford is the CEO and Managing Partner of Build Grow Scale (BGS), a leading e-commerce education and service company specializing in "Revenue Optimization." With over 30 years of entrepreneurial experience, he transitioned from traditional "brick and mortar" industries such as commercial concrete and landscaping into the digital space. 


Matt shares real-life examples, including scaling a brand from 400K per month to 2.7 million per month by fixing what happens after the click. He also explains how tools like search behavior, customer feedback, and AI-driven analysis reveal hidden opportunities that most e-commerce businesses miss.


This episode is part one of a two-part series on how print-on-demand brands scale revenue by improving conversion data and user experience instead of increasing traffic.


If you want a deeper look at conversion strategies from Build Grow Scale, watch the breakdown here: https://youtu.be/TM3CSDNzMLQ?si=0YyoBRaHbNVWvUqe


What you’ll learn:

  • How to scale a print-on-demand business without just increasing traffic
  • Why conversion optimization beats chasing more visitors
  • How clean data drives smarter decisions and higher sales
  • Real-life strategies that grew brands from $400K/month to $16M/year
  • How customer feedback can uncover hidden growth opportunities
  • Tips for managing supply chains and preparing for rapid growth
  • Key steps to make a business acquisition-ready
  • How using teams and agencies can accelerate scaling efficiently


If your ads stop working as you scale or you are unsure what is actually driving revenue, this episode breaks down where the problem starts and how to fix it.


Need help improving conversion and scaling your campaigns?

Learn more from Matt Stafford at Build Grow Scale:

https://buildgrowscale.com/

Follow Matt for more on e-commerce growth and conversion strategy:

https://www.linkedin.com/in/matthewstafforddotcom

Subscribe for more from Build Grow Scale:

https://www.youtube.com/@BuildGrowScale


Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Why do most e-commerce brands struggle to grow even when traffic is increasing?


Matthew Stafford is the CEO and Managing Partner of Build Grow Scale (BGS), a leading e-commerce education and service company specializing in "Revenue Optimization." With over 30 years of entrepreneurial experience, he transitioned from traditional "brick and mortar" industries such as commercial concrete and landscaping into the digital space. 


Matt shares real-life examples, including scaling a brand from 400K per month to 2.7 million per month by fixing what happens after the click. He also explains how tools like search behavior, customer feedback, and AI-driven analysis reveal hidden opportunities that most e-commerce businesses miss.


This episode is part one of a two-part series on how print-on-demand brands scale revenue by improving conversion data and user experience instead of increasing traffic.


If you want a deeper look at conversion strategies from Build Grow Scale, watch the breakdown here: https://youtu.be/TM3CSDNzMLQ?si=0YyoBRaHbNVWvUqe


What you’ll learn:

  • How to scale a print-on-demand business without just increasing traffic
  • Why conversion optimization beats chasing more visitors
  • How clean data drives smarter decisions and higher sales
  • Real-life strategies that grew brands from $400K/month to $16M/year
  • How customer feedback can uncover hidden growth opportunities
  • Tips for managing supply chains and preparing for rapid growth
  • Key steps to make a business acquisition-ready
  • How using teams and agencies can accelerate scaling efficiently


If your ads stop working as you scale or you are unsure what is actually driving revenue, this episode breaks down where the problem starts and how to fix it.


Need help improving conversion and scaling your campaigns?

Learn more from Matt Stafford at Build Grow Scale:

https://buildgrowscale.com/

Follow Matt for more on e-commerce growth and conversion strategy:

https://www.linkedin.com/in/matthewstafforddotcom

Subscribe for more from Build Grow Scale:

https://www.youtube.com/@BuildGrowScale


Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Struggling to Turn Attention Into Buyers? Use Micro Offers with Zac Hansen Struggling to Turn Attention Into Buyers? Use Micro Offers with Zac Hansen Wed, 18 Mar 2026 12:00:00 GMT 31:27 69b98acb13c7a93c937183d3 false https://shows.acast.com/garlic/episodes/struggling-to-turn-attention-into-buyers-use-micro-offers-wi 69b98acb13c7a93c937183d3 5b8987fb8ca6d2e42f7d01e1 struggling-to-turn-attention-into-buyers-use-micro-offers-wi full 6 54 Why are people watching the content but not buying anything?


Many coaches and creators successfully grow audiences on YouTube, social media, and email lists. However, attention alone does not always translate into customers. Businesses often produce content consistently yet struggle to convert viewers into buyers.


Zac Hansen, founder of Productized Coach, explains how micro offers can solve this problem by turning attention into paying customers. Instead of relying on long sales cycles or high-ticket offers first, Zac focuses on low-friction offers that allow audiences to become buyers quickly. Once someone becomes a buyer, the relationship and the value of the ecosystem can continue to grow.


Zac shares how micro offers, simple sales pages, and clear messaging can help coaches convert attention into revenue without relying on complex funnels or long sales processes. By focusing on creating buyers first, businesses can build momentum that leads to larger programs and long-term growth.


What You’ll Learn:

  • Why growing an audience does not automatically create buyers
  • How micro offers turn attention into paying customers
  • Why low friction offers help convert viewers faster
  • How simple sales pages outperform complex funnels
  • Why testing offers before building products reduces risk
  • How micro offer buyers can move into higher ticket programs


Connect with Zac Hansen:

Connect with Zac on LinkedIn: https://www.linkedin.com/in/zachansen/

Learn more about Zac’s Productized Coach programs and resources: https://productizedcoach.com/

Watch Zac’s videos and content on YouTube:

https://www.youtube.com/@thezachansen


Resources:

Hosted on Acast. See acast.com/privacy for more information.

]]> Why are people watching the content but not buying anything?


Many coaches and creators successfully grow audiences on YouTube, social media, and email lists. However, attention alone does not always translate into customers. Businesses often produce content consistently yet struggle to convert viewers into buyers.


Zac Hansen, founder of Productized Coach, explains how micro offers can solve this problem by turning attention into paying customers. Instead of relying on long sales cycles or high-ticket offers first, Zac focuses on low-friction offers that allow audiences to become buyers quickly. Once someone becomes a buyer, the relationship and the value of the ecosystem can continue to grow.


Zac shares how micro offers, simple sales pages, and clear messaging can help coaches convert attention into revenue without relying on complex funnels or long sales processes. By focusing on creating buyers first, businesses can build momentum that leads to larger programs and long-term growth.


What You’ll Learn:

  • Why growing an audience does not automatically create buyers
  • How micro offers turn attention into paying customers
  • Why low friction offers help convert viewers faster
  • How simple sales pages outperform complex funnels
  • Why testing offers before building products reduces risk
  • How micro offer buyers can move into higher ticket programs


Connect with Zac Hansen:

Connect with Zac on LinkedIn: https://www.linkedin.com/in/zachansen/

Learn more about Zac’s Productized Coach programs and resources: https://productizedcoach.com/

Watch Zac’s videos and content on YouTube:

https://www.youtube.com/@thezachansen


Resources:

Hosted on Acast. See acast.com/privacy for more information.

]]> The Sales System That Helped a Medical Practice Scale Toward $10M with Jim Padilla The Sales System That Helped a Medical Practice Scale Toward $10M with Jim Padilla Fri, 13 Mar 2026 12:00:00 GMT 37:33 69b03adfa1c9931634b5aa01 false https://shows.acast.com/garlic/episodes/jim-padilla-2 69b03adfa1c9931634b5aa01 5b8987fb8ca6d2e42f7d01e1 jim-padilla-2 full 6 53 Why does business growth stall when the founder is doing all the sales?


Many professionals build successful businesses but eventually hit a ceiling because they are responsible for every sales conversation. When the founder is the one closing deals, growth only happens when that person has time to sell.


Sales strategist and CEO of Gain The Edge, Jim Padilla explains how founders can stop being the sales bottleneck by turning sales into a system. He shares the story of a functional medicine doctor whose practice was stuck because the founder handled most of the sales calls. After redesigning the sales process and moving key parts of the conversation to the team, the business was able to keep growing and scale toward a ten-million-dollar practice.


Jim also explains why marketing alone cannot replace a sales system and why many experts overwhelm prospects with too much information. By simplifying the sales journey and building a clear process, businesses can continue to grow without relying on the founder to close every deal.


What You’ll Learn:

  • Why founder-led sales become a bottleneck to growth
  • Why marketing cannot replace a sales system
  • How identity-based selling improves communication
  • The Revenue Map that creates a predictable sales process
  • Why experts overwhelm prospects during sales conversations
  • How founders turn sales into a system the team can run


Connect with Jim Padilla:

Connect with Jim on LinkedIn: https://www.linkedin.com/in/jimpadilla/

Learn more about Jim’s sales systems and resources:

https://www.gaintheedgenow.com/

Watch Jim’s sales training videos on YouTube:

https://www.youtube.com/@jimpadillawinningsales/videos


Resources:

Hosted on Acast. See acast.com/privacy for more information.

]]> Why does business growth stall when the founder is doing all the sales?


Many professionals build successful businesses but eventually hit a ceiling because they are responsible for every sales conversation. When the founder is the one closing deals, growth only happens when that person has time to sell.


Sales strategist and CEO of Gain The Edge, Jim Padilla explains how founders can stop being the sales bottleneck by turning sales into a system. He shares the story of a functional medicine doctor whose practice was stuck because the founder handled most of the sales calls. After redesigning the sales process and moving key parts of the conversation to the team, the business was able to keep growing and scale toward a ten-million-dollar practice.


Jim also explains why marketing alone cannot replace a sales system and why many experts overwhelm prospects with too much information. By simplifying the sales journey and building a clear process, businesses can continue to grow without relying on the founder to close every deal.


What You’ll Learn:

  • Why founder-led sales become a bottleneck to growth
  • Why marketing cannot replace a sales system
  • How identity-based selling improves communication
  • The Revenue Map that creates a predictable sales process
  • Why experts overwhelm prospects during sales conversations
  • How founders turn sales into a system the team can run


Connect with Jim Padilla:

Connect with Jim on LinkedIn: https://www.linkedin.com/in/jimpadilla/

Learn more about Jim’s sales systems and resources:

https://www.gaintheedgenow.com/

Watch Jim’s sales training videos on YouTube:

https://www.youtube.com/@jimpadillawinningsales/videos


Resources:

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Sales Strategy for CPAs, Lawyers, & Financial Advisors: This 30-Day System Drove 300% Growth]]> Fri, 06 Mar 2026 13:00:00 GMT 41:07 69a291b3bbda7540f49cc3b1 false https://shows.acast.com/garlic/episodes/kristenmcgarr3 69a291b3bbda7540f49cc3b1 5b8987fb8ca6d2e42f7d01e1 kristenmcgarr3 full 6 52 Why do accounting firms work 70-80-hour workweeks during tax season, only to lose most of their leads anyway?


Kristen McGarr, Founder and CSMO of Adroit Insights, breaks down a practical sales strategy for accountants that stabilizes growth within 30 days. She shares how a four-person accounting firm nearly tripled revenue while reducing weekly workload from 70 to 80 hours down to 50 to 60. Why 70 to 80 percent of leads often fall off during tax season, and how that creates unpredictable revenue cycles that make hiring and forecasting difficult


Instead of selling harder, the firm built a simple system that delivered consistent outreach, stronger referrals, and up to 300% growth.


This is part three of a series focused on helping accounting firms build predictable revenue without losing control during tax season.


What You’ll Learn:

  • Why 70–80% of accounting leads fall off during tax season
  • How the sales rollercoaster hurts recurring revenue
  • What the “Rule of Doubles” means for follow-up timing
  • Why most firms use a CRM without having a real sales process
  • How a 30-day system can stabilize growth and forecasting
  • Why automation should support people, not replace personalization
  • How pipeline visibility builds confidence and reduces overwork
  • What changed inside a four-person firm that led to 300% growth


Learn More from Kristen McGarr

Need help fixing a CRM that sits unused or building a process that works during tax season? Learn more about Kristen McGarr and Adroit Insights: https://adroitinsights.com

Follow Kristen for CRM implementation guidance built for accounting firms

LinkedIn: https://www.linkedin.com/in/kristendivineymcgarr


Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Why do accounting firms work 70-80-hour workweeks during tax season, only to lose most of their leads anyway?


Kristen McGarr, Founder and CSMO of Adroit Insights, breaks down a practical sales strategy for accountants that stabilizes growth within 30 days. She shares how a four-person accounting firm nearly tripled revenue while reducing weekly workload from 70 to 80 hours down to 50 to 60. Why 70 to 80 percent of leads often fall off during tax season, and how that creates unpredictable revenue cycles that make hiring and forecasting difficult


Instead of selling harder, the firm built a simple system that delivered consistent outreach, stronger referrals, and up to 300% growth.


This is part three of a series focused on helping accounting firms build predictable revenue without losing control during tax season.


What You’ll Learn:

  • Why 70–80% of accounting leads fall off during tax season
  • How the sales rollercoaster hurts recurring revenue
  • What the “Rule of Doubles” means for follow-up timing
  • Why most firms use a CRM without having a real sales process
  • How a 30-day system can stabilize growth and forecasting
  • Why automation should support people, not replace personalization
  • How pipeline visibility builds confidence and reduces overwork
  • What changed inside a four-person firm that led to 300% growth


Learn More from Kristen McGarr

Need help fixing a CRM that sits unused or building a process that works during tax season? Learn more about Kristen McGarr and Adroit Insights: https://adroitinsights.com

Follow Kristen for CRM implementation guidance built for accounting firms

LinkedIn: https://www.linkedin.com/in/kristendivineymcgarr


Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> How a 250 Person Accounting Firm Grew 35% in 15 Months Using a CRM | Kristen McGarr, Adroit Insights How a 250 Person Accounting Firm Grew 35% in 15 Months Using a CRM | Kristen McGarr, Adroit Insights Wed, 04 Mar 2026 13:00:00 GMT 39:50 69a290757221cfbf20fdb8f0 false https://shows.acast.com/garlic/episodes/kristenmcgarr2 69a290757221cfbf20fdb8f0 5b8987fb8ca6d2e42f7d01e1 kristenmcgarr2 full 6 51 Why do large accounting firms lose visibility as they grow? How does this happen even with more people, more data, and more tools?


Kristen McGarr, Founder and CSMO of Adroit Insights, explains why choosing a CRM for accountants often fails when firms focus on tools instead of behavior. She also shows why the best CRM for accountants must support how teams actually sell and serve clients.


Despite complex reports and spreadsheets, leadership lacked clear answers on the sales cycle, close rates, and capacity. Kristen shows how a shared CRM replaced scattered tracking and exposed missed opportunities.


This is episode two of a three-part series on CRM systems for accounting firms.


What You’ll Learn:

  • Why CRM adoption breaks down as accounting firms grow
  • How missed follow-ups start when teams rely on spreadsheets
  • Why pipeline visibility matters more than complex reports
  • How CRM visibility improves forecasting and capacity planning
  • What helped one firm achieve 35 percent growth in 15 months


Learn More from Kristen McGarr

Need help choosing or fixing a CRM for your accounting firm?

Visit Adroit Insights: https://adroitinsights.com

Follow Kristen McGarr for practical CRM guidance for accounting firms

LinkedIn: https://www.linkedin.com/in/kristendivineymcgarr


Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Why do large accounting firms lose visibility as they grow? How does this happen even with more people, more data, and more tools?


Kristen McGarr, Founder and CSMO of Adroit Insights, explains why choosing a CRM for accountants often fails when firms focus on tools instead of behavior. She also shows why the best CRM for accountants must support how teams actually sell and serve clients.


Despite complex reports and spreadsheets, leadership lacked clear answers on the sales cycle, close rates, and capacity. Kristen shows how a shared CRM replaced scattered tracking and exposed missed opportunities.


This is episode two of a three-part series on CRM systems for accounting firms.


What You’ll Learn:

  • Why CRM adoption breaks down as accounting firms grow
  • How missed follow-ups start when teams rely on spreadsheets
  • Why pipeline visibility matters more than complex reports
  • How CRM visibility improves forecasting and capacity planning
  • What helped one firm achieve 35 percent growth in 15 months


Learn More from Kristen McGarr

Need help choosing or fixing a CRM for your accounting firm?

Visit Adroit Insights: https://adroitinsights.com

Follow Kristen McGarr for practical CRM guidance for accounting firms

LinkedIn: https://www.linkedin.com/in/kristendivineymcgarr


Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> How to choose the right CRM for your accounting, financial or law firm and avoid massive mistakes How to choose the right CRM for your accounting, financial or law firm and avoid massive mistakes Mon, 02 Mar 2026 13:00:00 GMT 26:00 69a28eedf8755e109dbf2b70 false https://shows.acast.com/garlic/episodes/kristenmcgarr1 69a28eedf8755e109dbf2b70 5b8987fb8ca6d2e42f7d01e1 kristenmcgarr1 full 6 50 Why do accounting firms often struggle to scale, even when referrals keep coming in?


Kristen McGarr, Founder and CSMO of Adroit Insights, explains why CRM systems fail for accounting and financial firms. She also explains how an incorrect setup can quietly lead to missed follow-ups, lost clients, and inaccurate forecasting. The conversation explores how firms often rely on custom technology installations or industry-specific tools that appear impressive but fail in real-world use, especially during busy tax seasons.


She explains why CRM success starts with a revenue strategy, not technology. She walks through common mistakes, including over-automation, early implementation, and choosing systems that do not support the full client lifecycle. The episode also covers why accountants often run their own firms without clear forecasting visibility and how that creates blind spots in hiring, marketing, and sales decisions.


This episode is part one of a three-part series focused on helping accounting firms grow without losing control during peak season.


What You’ll Learn:

  • Why most CRM systems fail inside accounting firms
  • How missed follow-ups start during busy tax seasons
  • Why CRM should manage the full client lifecycle
  • The risk of over-automating too early
  • How does better CRM visibility improve forecasting
  • What makes CRM adoption actually stick


Learn More from Kristen McGarr

Need help choosing or fixing a CRM for your accounting firm?

Visit Adroit Insights: https://adroitinsights.com

Follow Kristen McGarr for practical CRM guidance for accounting firms

LinkedIn: https://www.linkedin.com/in/kristendivineymcgarr


Resources:

Hosted on Acast. See acast.com/privacy for more information.

]]> Why do accounting firms often struggle to scale, even when referrals keep coming in?


Kristen McGarr, Founder and CSMO of Adroit Insights, explains why CRM systems fail for accounting and financial firms. She also explains how an incorrect setup can quietly lead to missed follow-ups, lost clients, and inaccurate forecasting. The conversation explores how firms often rely on custom technology installations or industry-specific tools that appear impressive but fail in real-world use, especially during busy tax seasons.


She explains why CRM success starts with a revenue strategy, not technology. She walks through common mistakes, including over-automation, early implementation, and choosing systems that do not support the full client lifecycle. The episode also covers why accountants often run their own firms without clear forecasting visibility and how that creates blind spots in hiring, marketing, and sales decisions.


This episode is part one of a three-part series focused on helping accounting firms grow without losing control during peak season.


What You’ll Learn:

  • Why most CRM systems fail inside accounting firms
  • How missed follow-ups start during busy tax seasons
  • Why CRM should manage the full client lifecycle
  • The risk of over-automating too early
  • How does better CRM visibility improve forecasting
  • What makes CRM adoption actually stick


Learn More from Kristen McGarr

Need help choosing or fixing a CRM for your accounting firm?

Visit Adroit Insights: https://adroitinsights.com

Follow Kristen McGarr for practical CRM guidance for accounting firms

LinkedIn: https://www.linkedin.com/in/kristendivineymcgarr


Resources:

Hosted on Acast. See acast.com/privacy for more information.

]]> What Still Works in SEO After 30 Years of Algorithm Changes with White-Label SEO Expert Mark Herre What Still Works in SEO After 30 Years of Algorithm Changes with White-Label SEO Expert Mark Herre Wed, 18 Feb 2026 18:00:00 GMT 15:24 69860681d4e01f1069d067c6 false https://shows.acast.com/garlic/episodes/markherre 69860681d4e01f1069d067c6 5b8987fb8ca6d2e42f7d01e1 markherre full 6 49 If rankings go up but phone calls do not, what did SEO really accomplish?


SEO is changing fast with AI and new search behavior, but most clients still judge success the same way. Phone calls. Traffic. Real performance they can see and understand. CEO and Founder Mark Herre of SEOgame explains why SEO fundamentals have not changed as much as people think. He breaks down what actually keeps agencies profitable and clients paying month after month. From Google Business Profiles and local rankings to attribution and performance reporting, Mark explains why results matter more than tactics.


Mark also explains how agencies working with attorneys, dentists, and other high-ticket local businesses can position SEO as a long-term growth engine rather than a short-term experiment. He shares why performance storytelling, not checklists, is what builds trust and creates lifetime clients, and how AI search is becoming the next layer that agencies must track as we move into 2026.


What You’ll Learn:

  • Why SEO rankings alone do not keep clients long-term
  • What business owners actually look for when judging SEO success
  • How Google Business Profiles still drive high-value local leads
  • The three core SEO pillars that continue to work in competitive markets
  • How performance reporting builds trust and improves retention
  • Why AI search is becoming a fourth layer, agencies must track
  • How agencies turn SEO results into lifetime client relationships

Connect with Mark Herre:

Learn more about SEOgame and white-label SEO for agencies: https://seogame.com

Connect with Mark on LinkedIn: https://www.linkedin.com/in/seogame/


Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> If rankings go up but phone calls do not, what did SEO really accomplish?


SEO is changing fast with AI and new search behavior, but most clients still judge success the same way. Phone calls. Traffic. Real performance they can see and understand. CEO and Founder Mark Herre of SEOgame explains why SEO fundamentals have not changed as much as people think. He breaks down what actually keeps agencies profitable and clients paying month after month. From Google Business Profiles and local rankings to attribution and performance reporting, Mark explains why results matter more than tactics.


Mark also explains how agencies working with attorneys, dentists, and other high-ticket local businesses can position SEO as a long-term growth engine rather than a short-term experiment. He shares why performance storytelling, not checklists, is what builds trust and creates lifetime clients, and how AI search is becoming the next layer that agencies must track as we move into 2026.


What You’ll Learn:

  • Why SEO rankings alone do not keep clients long-term
  • What business owners actually look for when judging SEO success
  • How Google Business Profiles still drive high-value local leads
  • The three core SEO pillars that continue to work in competitive markets
  • How performance reporting builds trust and improves retention
  • Why AI search is becoming a fourth layer, agencies must track
  • How agencies turn SEO results into lifetime client relationships

Connect with Mark Herre:

Learn more about SEOgame and white-label SEO for agencies: https://seogame.com

Connect with Mark on LinkedIn: https://www.linkedin.com/in/seogame/


Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> How Bold Positioning Helps You Attract Better Clients With David Newman How Bold Positioning Helps You Attract Better Clients With David Newman Thu, 18 Dec 2025 19:00:00 GMT 32:54 69442fe3f13209aaa3db1114 false https://shows.acast.com/garlic/episodes/davidnewman 69442fe3f13209aaa3db1114 5b8987fb8ca6d2e42f7d01e1 davidnewman full 6 47 How do you build a business that instantly attracts the right clients by showing exactly who you are and what you stand for?


Author and strategist David Newman breaks down how entrepreneurs, CEOs, and expert-driven businesses can rise above the noise by taking bold positions, telling the truth their industry avoids, and repelling the wrong clients so the right ones show up ready to buy.


In his new book Market Eminence, David explains why most companies stay stuck in vanilla messaging, how fear of “repelling” slows growth, and what actually happens when you finally stop chasing and start sorting.


David shows how to develop a strong point of view, shift beliefs in your industry, and create a brand that sparks the reaction every entrepreneur wants to hear: He shares the stories, frameworks, and exercises behind Market Eminence. This includes the whiteboard method he uses with leadership teams, the bravery step required to move from ideas to implementation, and the three questions that unlock a powerful contrarian stance.


If your business feels too close to your competitors or your message is starting to blend in, this conversation will help you stand out. It shows the path to attracting clients who already believe in your approach.


What You’ll Learn:

  • How to attract right-fit clients by taking a bold stand
  • Why repelling the wrong clients strengthens your brand
  • How to shift from chasing prospects to filtering for the best ones
  • Why bland messaging keeps businesses stuck
  • How to build a contrarian point of view that resonates
  • The three questions that help you stand out in any market


Connect with David Newman:

Access bonus chapters, worksheets, training videos, and AI prompts: https://www.MarketEminence.com

LinkedIn: https://www.linkedin.com/in/davidjnewman/


Resources:

Hosted on Acast. See acast.com/privacy for more information.

]]> How do you build a business that instantly attracts the right clients by showing exactly who you are and what you stand for?


Author and strategist David Newman breaks down how entrepreneurs, CEOs, and expert-driven businesses can rise above the noise by taking bold positions, telling the truth their industry avoids, and repelling the wrong clients so the right ones show up ready to buy.


In his new book Market Eminence, David explains why most companies stay stuck in vanilla messaging, how fear of “repelling” slows growth, and what actually happens when you finally stop chasing and start sorting.


David shows how to develop a strong point of view, shift beliefs in your industry, and create a brand that sparks the reaction every entrepreneur wants to hear: He shares the stories, frameworks, and exercises behind Market Eminence. This includes the whiteboard method he uses with leadership teams, the bravery step required to move from ideas to implementation, and the three questions that unlock a powerful contrarian stance.


If your business feels too close to your competitors or your message is starting to blend in, this conversation will help you stand out. It shows the path to attracting clients who already believe in your approach.


What You’ll Learn:

  • How to attract right-fit clients by taking a bold stand
  • Why repelling the wrong clients strengthens your brand
  • How to shift from chasing prospects to filtering for the best ones
  • Why bland messaging keeps businesses stuck
  • How to build a contrarian point of view that resonates
  • The three questions that help you stand out in any market


Connect with David Newman:

Access bonus chapters, worksheets, training videos, and AI prompts: https://www.MarketEminence.com

LinkedIn: https://www.linkedin.com/in/davidjnewman/


Resources:

Hosted on Acast. See acast.com/privacy for more information.

]]> Stop Company Stalling With Clear Strategy and Aligned Leadership Teams With Stuart Wachs Stop Company Stalling With Clear Strategy and Aligned Leadership Teams With Stuart Wachs Wed, 03 Dec 2025 19:00:00 GMT 25:10 692ef74fc03bab369fdb84c7 false https://shows.acast.com/garlic/episodes/stevenwachs 692ef74fc03bab369fdb84c7 5b8987fb8ca6d2e42f7d01e1 stevenwachs full 6 46 What does it really take to turn a stalled company into a high-performing organization?


Growth Coach Stuart Wachs, founder of IMP Group, breaks down the exact framework leaders need to create clarity, align their teams, and drive consistent business growth. 


With decades of experience as a CEO, COO, nonprofit executive, and founder, Stuart has turned around struggling organizations. He understands the patterns that cause businesses to stall and the systems required to fix them. Today, Stuart coaches leaders using the Metronomics system to help them build strong leadership teams, set strategic priorities, and execute with confidence.


He explains why companies stall, how to identify true A-players, and the critical role purpose, values, and clarity play in long-term success. If your business is stuck, overwhelmed by shiny objects, or missing alignment at the leadership level, this conversation is your roadmap to predictable growth.


What You’ll Learn:

  • How Metronomics creates clarity and alignment
  • Why companies hit plateaus and how to fix them
  • The impact of A player leadership teams
  • Why purpose and values drive better decisions
  • The four systems behind predictable growth
  • Why real growth begins with one clear plan


Connect with Stuart Wachs & The Impact Group:

Website: https://www.impgp.com

LinkedIn: https://www.linkedin.com/in/stuart-wachs/


Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> What does it really take to turn a stalled company into a high-performing organization?


Growth Coach Stuart Wachs, founder of IMP Group, breaks down the exact framework leaders need to create clarity, align their teams, and drive consistent business growth. 


With decades of experience as a CEO, COO, nonprofit executive, and founder, Stuart has turned around struggling organizations. He understands the patterns that cause businesses to stall and the systems required to fix them. Today, Stuart coaches leaders using the Metronomics system to help them build strong leadership teams, set strategic priorities, and execute with confidence.


He explains why companies stall, how to identify true A-players, and the critical role purpose, values, and clarity play in long-term success. If your business is stuck, overwhelmed by shiny objects, or missing alignment at the leadership level, this conversation is your roadmap to predictable growth.


What You’ll Learn:

  • How Metronomics creates clarity and alignment
  • Why companies hit plateaus and how to fix them
  • The impact of A player leadership teams
  • Why purpose and values drive better decisions
  • The four systems behind predictable growth
  • Why real growth begins with one clear plan


Connect with Stuart Wachs & The Impact Group:

Website: https://www.impgp.com

LinkedIn: https://www.linkedin.com/in/stuart-wachs/


Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> AI experts Mark Kashef and Taha El Harti reveal 3 best ways to use AI to grow your business NOW AI experts Mark Kashef and Taha El Harti reveal 3 best ways to use AI to grow your business NOW Wed, 19 Nov 2025 18:00:00 GMT 56:30 691c8dd5295fc6e848b9dd06 false https://shows.acast.com/garlic/episodes/markkashefandtahaelharti 691c8dd5295fc6e848b9dd06 5b8987fb8ca6d2e42f7d01e1 markkashefandtahaelharti full 6 45 How are today’s smartest entrepreneurs using AI to grow faster and work smarter?


Stay up to date on the latest on YouTube and AI by clicking here https://youtube.com/@GarlicVideo?si=JSz6_V_qMJijhyXW?sub_confirmation=1


Entrepreneurs Mark Kashef and Taha El Harti, AI community leaders of Early AI-dopters, share how smart business owners are using AI to save time, systematize workflows, and strengthen human connection not replace it.


With years of experience helping entrepreneurs adopt AI effectively, Mark and Taha break down why most businesses fail to get results and what early adopters are doing differently. They reveal how to systematize before automating, why authenticity will always beat synthetic content, and how to turn AI into a real competitive advantage in 2025 and beyond.


If you’ve been overwhelmed by all the new AI tools, this episode will help you cut through the noise and focus on what actually drives business growth.


What You’ll Learn in This Episode:

  • Why 80% of businesses are still using AI the wrong way
  • The difference between automation and real systemization
  • How to use AI without losing the human touch
  • Why data, not hype, should drive your AI strategy
  • How early adopters are saving hours and scaling faster


Connect with Mark & Taha:

Early AI-dopters Community: https://www.skool.com/earlyaidopters/about?ref=48de53e500664602aab7adb1e7503c81


Resources:

Hosted on Acast. See acast.com/privacy for more information.

]]> How are today’s smartest entrepreneurs using AI to grow faster and work smarter?


Stay up to date on the latest on YouTube and AI by clicking here https://youtube.com/@GarlicVideo?si=JSz6_V_qMJijhyXW?sub_confirmation=1


Entrepreneurs Mark Kashef and Taha El Harti, AI community leaders of Early AI-dopters, share how smart business owners are using AI to save time, systematize workflows, and strengthen human connection not replace it.


With years of experience helping entrepreneurs adopt AI effectively, Mark and Taha break down why most businesses fail to get results and what early adopters are doing differently. They reveal how to systematize before automating, why authenticity will always beat synthetic content, and how to turn AI into a real competitive advantage in 2025 and beyond.


If you’ve been overwhelmed by all the new AI tools, this episode will help you cut through the noise and focus on what actually drives business growth.


What You’ll Learn in This Episode:

  • Why 80% of businesses are still using AI the wrong way
  • The difference between automation and real systemization
  • How to use AI without losing the human touch
  • Why data, not hype, should drive your AI strategy
  • How early adopters are saving hours and scaling faster


Connect with Mark & Taha:

Early AI-dopters Community: https://www.skool.com/earlyaidopters/about?ref=48de53e500664602aab7adb1e7503c81


Resources:

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Avoid Burnout While Scaling Your Business with Dan Kuschell’s Recalibration Method How to Avoid Burnout While Scaling Your Business with Dan Kuschell’s Recalibration Method Wed, 15 Oct 2025 18:00:00 GMT 44:42 68ed151dd798804c9e7d9bd3 false https://shows.acast.com/garlic/episodes/dankuschell 68ed151dd798804c9e7d9bd3 5b8987fb8ca6d2e42f7d01e1 dankuschell full 6 44 As an entrepreneur, when was the last time you stepped back to recalibrate?


As Founder, Chairman, and CEO of Breakthrough3X, Dan Kuschell reveals how he went from near burnout to building and selling multiple companies and why most entrepreneurs are growing the wrong way. With 30+ years of experience building and selling companies, he knows how to spot blind spots and turn them into opportunities for growth.


Dan shares the frameworks and mindset shifts that saved his health, transformed his business, and created lasting impact. From rethinking the “know, like, trust” formula to building a 7-figure business with just 400 followers, this episode will challenge everything you thought you knew about growth.


Dan breaks down the 5 pillars every business owner needs to scale simply, why automation without personalization is dangerous, and the quick 8-word exercise that can clarify your message instantly.


Whether you’re an entrepreneur, marketer, or small business owner, this episode will show you how to play bigger without burning out.


What You’ll Learn in This Episode:

  • Why the popular “know, like, trust” formula is a lie — and what actually works
  • The 8-word exercise that instantly sharpens your message
  • How one entrepreneur built a 7-figure business with just 400 followers
  • The 5-pillar system to identify where your business is stuck
  • Why automation without personalization will kill your growth
  • How partnerships can protect and scale your business


Connect with Dan Kuschell:

Email: dan@breakthrough3x.com

Website: https://breakthrough3x.com

LinkedIn: https://www.linkedin.com/in/dankuschell


Resources:

Hosted on Acast. See acast.com/privacy for more information.

]]> As an entrepreneur, when was the last time you stepped back to recalibrate?


As Founder, Chairman, and CEO of Breakthrough3X, Dan Kuschell reveals how he went from near burnout to building and selling multiple companies and why most entrepreneurs are growing the wrong way. With 30+ years of experience building and selling companies, he knows how to spot blind spots and turn them into opportunities for growth.


Dan shares the frameworks and mindset shifts that saved his health, transformed his business, and created lasting impact. From rethinking the “know, like, trust” formula to building a 7-figure business with just 400 followers, this episode will challenge everything you thought you knew about growth.


Dan breaks down the 5 pillars every business owner needs to scale simply, why automation without personalization is dangerous, and the quick 8-word exercise that can clarify your message instantly.


Whether you’re an entrepreneur, marketer, or small business owner, this episode will show you how to play bigger without burning out.


What You’ll Learn in This Episode:

  • Why the popular “know, like, trust” formula is a lie — and what actually works
  • The 8-word exercise that instantly sharpens your message
  • How one entrepreneur built a 7-figure business with just 400 followers
  • The 5-pillar system to identify where your business is stuck
  • Why automation without personalization will kill your growth
  • How partnerships can protect and scale your business


Connect with Dan Kuschell:

Email: dan@breakthrough3x.com

Website: https://breakthrough3x.com

LinkedIn: https://www.linkedin.com/in/dankuschell


Resources:

Hosted on Acast. See acast.com/privacy for more information.

]]> Hormozi’s $100M Launch, Why Entrepreneurs Fail at Hiring, and the Rise of AEO with Kasim Aslam Hormozi’s $100M Launch, Why Entrepreneurs Fail at Hiring, and the Rise of AEO with Kasim Aslam Fri, 10 Oct 2025 18:00:00 GMT 48:34 68e92462f513ad2b811fc87e false https://shows.acast.com/garlic/episodes/kasimaslam 68e92462f513ad2b811fc87e 5b8987fb8ca6d2e42f7d01e1 kasimaslam full 6 43 What if the most important entrepreneurial skill isn’t marketing, sales, or even vision but hiring the right people?


Kasim Aslam is a seasoned entrepreneur who has built several 7- and 8-figure companies and achieved two successful exits. He is the Co-Founder of Driven Mastermind, a community where entrepreneurs support each other to grow and scale their businesses. As the Founder and CEO of Solutions 8, one of the world’s leading Google Ads agencies, he also shares powerful insights on building self-sustaining teams and spotting the next big trends in digital marketing to help founders scale.


He explains why Answer Engine Optimization (AEO) will redefine SEO, breaks down the truth behind Alex Hormozi’s $100M “launch,” and shows why YouTube is the most powerful growth channel entrepreneurs are ignoring. He dives into hiring strategies, long-term content plays, and what it really takes to build sustainable business success.


Whether you’re a startup founder, marketer, or established entrepreneur, this conversation will shift how you think about growth, hiring, and the future of digital marketing.


What You’ll Learn:

  • Why hiring is the #1 skill for entrepreneurs
  • The rise of Answer Engine Optimization (AEO)
  • The truth about Hormozi’s $100M launch
  • Why YouTube outperforms other platforms


Connect with Kasim Aslam:

Website: https://sol8.com/

LinkedIn: https://www.linkedin.com/in/kasimaslam/


You do NOT want to miss this!


Kasim is giving away his game-changing Hire Book, that is completely FREE! Yup, no catch, no upsells, nothing hiding in the back end. Just straight-up gold to help you hire the right people and transform your business.

And here’s the wild part: if you use his process and land the perfect hire, tag Kasim on social media. He’ll reward you with a FREE course to kickstart that person’s journey. 🤯 Who does that?!


👉 Grab your copy NOW before you forget: https://thehirebook.com/ 


Resources:

Hosted on Acast. See acast.com/privacy for more information.

]]> What if the most important entrepreneurial skill isn’t marketing, sales, or even vision but hiring the right people?


Kasim Aslam is a seasoned entrepreneur who has built several 7- and 8-figure companies and achieved two successful exits. He is the Co-Founder of Driven Mastermind, a community where entrepreneurs support each other to grow and scale their businesses. As the Founder and CEO of Solutions 8, one of the world’s leading Google Ads agencies, he also shares powerful insights on building self-sustaining teams and spotting the next big trends in digital marketing to help founders scale.


He explains why Answer Engine Optimization (AEO) will redefine SEO, breaks down the truth behind Alex Hormozi’s $100M “launch,” and shows why YouTube is the most powerful growth channel entrepreneurs are ignoring. He dives into hiring strategies, long-term content plays, and what it really takes to build sustainable business success.


Whether you’re a startup founder, marketer, or established entrepreneur, this conversation will shift how you think about growth, hiring, and the future of digital marketing.


What You’ll Learn:

  • Why hiring is the #1 skill for entrepreneurs
  • The rise of Answer Engine Optimization (AEO)
  • The truth about Hormozi’s $100M launch
  • Why YouTube outperforms other platforms


Connect with Kasim Aslam:

Website: https://sol8.com/

LinkedIn: https://www.linkedin.com/in/kasimaslam/


You do NOT want to miss this!


Kasim is giving away his game-changing Hire Book, that is completely FREE! Yup, no catch, no upsells, nothing hiding in the back end. Just straight-up gold to help you hire the right people and transform your business.

And here’s the wild part: if you use his process and land the perfect hire, tag Kasim on social media. He’ll reward you with a FREE course to kickstart that person’s journey. 🤯 Who does that?!


👉 Grab your copy NOW before you forget: https://thehirebook.com/ 


Resources:

Hosted on Acast. See acast.com/privacy for more information.

]]> Can AI Really Save Your Business? Stephen Pope on Smarter Automations and YouTube Growth Can AI Really Save Your Business? Stephen Pope on Smarter Automations and YouTube Growth Wed, 08 Oct 2025 18:00:00 GMT 51:20 68dea03a15a2266ef48ce41d false https://shows.acast.com/garlic/episodes/stephenpope 68dea03a15a2266ef48ce41d 5b8987fb8ca6d2e42f7d01e1 stephenpope full 6 42 What if the biggest AI mistake isn’t about the prompts you write but expecting it to replace your creativity?


Stephen Pope, founder of No Code Architects and Vibing Coders, joins Ian to reveal how businesses can avoid the hype traps of AI while using automation and YouTube to actually grow. With 40 years of coding and a fast-growing YouTube channel, Stephen shares the hard lessons from building tools, selling a company, and nearly watching his product collapse overnight.


From using ChatGPT to save his business in 24 hours, to growing a community around automation and AI, Stephen explains why most “AI hacks” don’t work in practice and what you should focus on instead. He breaks down the pitfalls of faceless video generators, the power of practical automations, and why good content will always beat flashy gimmicks.


Whether you’re a founder, content creator, or entrepreneur, this episode will change the way you approach AI, video, and automation.


What You’ll Learn in This Episode:

  • How Stephen used ChatGPT to save his business in 24 hours
  • The pitfalls of AI doing all the choices for you
  • The Coolest AI Skilll
  • Do you need Faceless Video Generators? 
  • How Stephen grew his YouTube channel the right way
  • Why tools can’t replace creativity (and how video 10x’s growth)
  • Practical ways to add AI without overwhelming your team


Connect with Stephen Pope:

Website: No-Code Architects

Communities: Vibing Coders

YouTube: Stephen G. Pope Channel

LinkedIn: https://www.linkedin.com/in/stephengregorypope/


Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> What if the biggest AI mistake isn’t about the prompts you write but expecting it to replace your creativity?


Stephen Pope, founder of No Code Architects and Vibing Coders, joins Ian to reveal how businesses can avoid the hype traps of AI while using automation and YouTube to actually grow. With 40 years of coding and a fast-growing YouTube channel, Stephen shares the hard lessons from building tools, selling a company, and nearly watching his product collapse overnight.


From using ChatGPT to save his business in 24 hours, to growing a community around automation and AI, Stephen explains why most “AI hacks” don’t work in practice and what you should focus on instead. He breaks down the pitfalls of faceless video generators, the power of practical automations, and why good content will always beat flashy gimmicks.


Whether you’re a founder, content creator, or entrepreneur, this episode will change the way you approach AI, video, and automation.


What You’ll Learn in This Episode:

  • How Stephen used ChatGPT to save his business in 24 hours
  • The pitfalls of AI doing all the choices for you
  • The Coolest AI Skilll
  • Do you need Faceless Video Generators? 
  • How Stephen grew his YouTube channel the right way
  • Why tools can’t replace creativity (and how video 10x’s growth)
  • Practical ways to add AI without overwhelming your team


Connect with Stephen Pope:

Website: No-Code Architects

Communities: Vibing Coders

YouTube: Stephen G. Pope Channel

LinkedIn: https://www.linkedin.com/in/stephengregorypope/


Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> How This Fitness Business Scaled to $70K/Month with Client Stories - Glenn Dawson How This Fitness Business Scaled to $70K/Month with Client Stories - Glenn Dawson Fri, 03 Oct 2025 19:22:28 GMT 1:05:03 68d6a516099369ce42f90061 false https://shows.acast.com/garlic/episodes/glenndawson 68d6a516099369ce42f90061 5b8987fb8ca6d2e42f7d01e1 glenndawson full 6 41 🎯 Want to see how a struggling fitness coach built a $70K/month business without long sales calls?


Meet Glenn Dawson, founder of ResetU Fitness. Instead of relying on scripts, funnels, or endless ads, Glenn scaled his business by harnessing the power of client case stories. Today, ResetU consistently generates high-ticket sales by transforming real client struggles into proof of what’s possible.


What You’ll Learn:

  • Why case stories build belief and close clients better than traditional funnels
  • The short-call framework Glenn uses to replace pushy, hour-long sales conversations
  • How YouTube became ResetU’s only funnel to scale past $70K/month
  • The mindset shift that transformed Glenn from personal struggles to leading a 7-figure fitness business


This isn’t about chasing leads. It’s about building a system where prospects show up already convinced you can help them.


Glenn went from personal hardship to confidently leading a nearly 7-figure fitness business fueled by stories and authenticity. No manipulation. No pressure. Just real transformations that prospects can see themselves in.


Connect with Glenn Dawson:

Website: ResetU Fitness

LinkedIn: https://www.linkedin.com/in/glenn-dawson-98205414/


Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> 🎯 Want to see how a struggling fitness coach built a $70K/month business without long sales calls?


Meet Glenn Dawson, founder of ResetU Fitness. Instead of relying on scripts, funnels, or endless ads, Glenn scaled his business by harnessing the power of client case stories. Today, ResetU consistently generates high-ticket sales by transforming real client struggles into proof of what’s possible.


What You’ll Learn:

  • Why case stories build belief and close clients better than traditional funnels
  • The short-call framework Glenn uses to replace pushy, hour-long sales conversations
  • How YouTube became ResetU’s only funnel to scale past $70K/month
  • The mindset shift that transformed Glenn from personal struggles to leading a 7-figure fitness business


This isn’t about chasing leads. It’s about building a system where prospects show up already convinced you can help them.


Glenn went from personal hardship to confidently leading a nearly 7-figure fitness business fueled by stories and authenticity. No manipulation. No pressure. Just real transformations that prospects can see themselves in.


Connect with Glenn Dawson:

Website: ResetU Fitness

LinkedIn: https://www.linkedin.com/in/glenn-dawson-98205414/


Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Building an AI-First Agency: Embrace Failure, Empower Teams, and Win with Brent Weaver Building an AI-First Agency: Embrace Failure, Empower Teams, and Win with Brent Weaver Fri, 19 Sep 2025 18:00:00 GMT 37:36 68cd8eee203f72ea5717a63f false https://shows.acast.com/garlic/episodes/building-an-ai-first-agency-embrace-failure-empower-teams-an 68cd8eee203f72ea5717a63f 5b8987fb8ca6d2e42f7d01e1 building-an-ai-first-agency-embrace-failure-empower-teams-an full 6 40 Have you ever wondered why most AI projects fail and what separates the few that actually transform businesses?


Brent Weaver, CEO of E2M Solutions Inc. and longtime agency growth leader, has spent years helping agencies adopt AI the right way. His specialty? Turning failed experiments into future wins by building a culture where teams feel empowered, not replaced.


Instead of chasing every shiny AI tool, Brent shows why failure is part of the plan and how the smartest agencies turn it into their competitive edge. From failure rates to creating AI-powered “superheroes,” his insights reveal what it really takes to thrive in the AI era. You’ll discover how to build momentum with AI inside your team, avoid costly pitfalls, and position your agency for long-term success.


What You’ll Learn:

  • The “Not Yet” folder strategy for future-proofing ideas
  • How AI First Saturdays keep teams engaged and innovative
  • Simple tools E2M built to cut costs and save time
  • How to turn employees into AI-powered “superheroes”


Connect with Brent & E2M Solutions:


Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Have you ever wondered why most AI projects fail and what separates the few that actually transform businesses?


Brent Weaver, CEO of E2M Solutions Inc. and longtime agency growth leader, has spent years helping agencies adopt AI the right way. His specialty? Turning failed experiments into future wins by building a culture where teams feel empowered, not replaced.


Instead of chasing every shiny AI tool, Brent shows why failure is part of the plan and how the smartest agencies turn it into their competitive edge. From failure rates to creating AI-powered “superheroes,” his insights reveal what it really takes to thrive in the AI era. You’ll discover how to build momentum with AI inside your team, avoid costly pitfalls, and position your agency for long-term success.


What You’ll Learn:

  • The “Not Yet” folder strategy for future-proofing ideas
  • How AI First Saturdays keep teams engaged and innovative
  • Simple tools E2M built to cut costs and save time
  • How to turn employees into AI-powered “superheroes”


Connect with Brent & E2M Solutions:


Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Law Firm Intake Specialists Shannon and Will Dukes of FecundFig Reveal How to Train Your Team Law Firm Intake Specialists Shannon and Will Dukes of FecundFig Reveal How to Train Your Team Wed, 17 Sep 2025 18:00:00 GMT 36:31 68ca00ebe87421a033a64413 false https://shows.acast.com/garlic/episodes/shannon-and-will-duke 68ca00ebe87421a033a64413 5b8987fb8ca6d2e42f7d01e1 shannon-and-will-duke full 6 39 What if the real reason your business isn’t closing clients has nothing to do with your ads, SEO, or lead volume but with what happens after the phone rings?


Shannon & Will Dukes, the team behind FecundFig, a sales consulting agency for law firms, sit down with Ian to reveal why intake and follow-up are the most overlooked drivers of business growth. For over 15 years, they’ve helped firms stop wasting money on bad leads by fixing scripts, training teams, and responding to prospects within minutes.


From replacing voicemail with live intake, to building 26-week nurture systems that convert long after the first call, Shannon & Will explain how law firms can finally turn missed leads into consistent clients. They share the 5-minute rule, the power of referral systems, and why intake is the green zone where all the money is made.


Whether you run a law firm, agency, or service-based business, this episode will change how you think about sales. It will also show you why fixing intake and follow-up will grow your business faster than any new ad campaign.


What You’ll Learn in This Episode:

  • Why lost sales aren’t really a lead problem
  • The 5-minute rule for converting prospects
  • Scripts & training that turn calls into clients
  • How 26 weeks of follow-up closes more deals
  • Turning unqualified leads into 5-star reviews



Connect with Shannon & Will Dukes:

Website: FecundFig

Shannon Dukes

Will Dukes 




Resources:

Hosted on Acast. See acast.com/privacy for more information.

]]> What if the real reason your business isn’t closing clients has nothing to do with your ads, SEO, or lead volume but with what happens after the phone rings?


Shannon & Will Dukes, the team behind FecundFig, a sales consulting agency for law firms, sit down with Ian to reveal why intake and follow-up are the most overlooked drivers of business growth. For over 15 years, they’ve helped firms stop wasting money on bad leads by fixing scripts, training teams, and responding to prospects within minutes.


From replacing voicemail with live intake, to building 26-week nurture systems that convert long after the first call, Shannon & Will explain how law firms can finally turn missed leads into consistent clients. They share the 5-minute rule, the power of referral systems, and why intake is the green zone where all the money is made.


Whether you run a law firm, agency, or service-based business, this episode will change how you think about sales. It will also show you why fixing intake and follow-up will grow your business faster than any new ad campaign.


What You’ll Learn in This Episode:

  • Why lost sales aren’t really a lead problem
  • The 5-minute rule for converting prospects
  • Scripts & training that turn calls into clients
  • How 26 weeks of follow-up closes more deals
  • Turning unqualified leads into 5-star reviews



Connect with Shannon & Will Dukes:

Website: FecundFig

Shannon Dukes

Will Dukes 




Resources:

Hosted on Acast. See acast.com/privacy for more information.

]]> Beat AI Spam with Authentic LinkedIn Messaging and Land Fortune 500 Clients Beat AI Spam with Authentic LinkedIn Messaging and Land Fortune 500 Clients Wed, 10 Sep 2025 18:00:00 GMT 26:05 68c04fe30e15f0d455186536 false https://shows.acast.com/garlic/episodes/kellyatwater 68c04fe30e15f0d455186536 5b8987fb8ca6d2e42f7d01e1 kellyatwater full 6 37 What’s the fastest way to ruin a potential deal on LinkedIn before it even starts?


Kelly Atwater knows the answer because she’s been there herself. With nearly 30 years in sales development, she’s made and learned from every mistake in outbound marketing. Those lessons have shaped a process that now delivers consistent, high-quality meetings with executives who were once thought impossible to reach.


She reveals why selling too soon kills deals, how she grew one client’s Social Selling Index by 52% in just three months, and why she refuses to rely on AI-driven spam. She also shares her authentic, relationship-first approach that makes her the “easy button” for LinkedIn leads. From security startups to Fortune 500 wins, her results prove that personalization and patience drive real success.


What You’ll learn:

  • Why authentic, personalized messages outperform AI-driven spam
  • How improving your Social Selling Index (SSI) boosts visibility and responses
  • Kelly’s “easy button” approach to consistently booking quality meetings
  • Why revenue, not lead volume, should be your ultimate metric
  • Simple DIY outreach tips to improve your own LinkedIn strategy today


Connect with Kelly and Engage Biz Dev:

Website - https://engagebizdev.com/

LinkedIn - https://www.linkedin.com/in/kellyatwater/


Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> What’s the fastest way to ruin a potential deal on LinkedIn before it even starts?


Kelly Atwater knows the answer because she’s been there herself. With nearly 30 years in sales development, she’s made and learned from every mistake in outbound marketing. Those lessons have shaped a process that now delivers consistent, high-quality meetings with executives who were once thought impossible to reach.


She reveals why selling too soon kills deals, how she grew one client’s Social Selling Index by 52% in just three months, and why she refuses to rely on AI-driven spam. She also shares her authentic, relationship-first approach that makes her the “easy button” for LinkedIn leads. From security startups to Fortune 500 wins, her results prove that personalization and patience drive real success.


What You’ll learn:

  • Why authentic, personalized messages outperform AI-driven spam
  • How improving your Social Selling Index (SSI) boosts visibility and responses
  • Kelly’s “easy button” approach to consistently booking quality meetings
  • Why revenue, not lead volume, should be your ultimate metric
  • Simple DIY outreach tips to improve your own LinkedIn strategy today


Connect with Kelly and Engage Biz Dev:

Website - https://engagebizdev.com/

LinkedIn - https://www.linkedin.com/in/kellyatwater/


Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> The Hidden Money Leak Costing Businesses 30% - Robyn Bowles’ Fix Without Layoffs The Hidden Money Leak Costing Businesses 30% - Robyn Bowles’ Fix Without Layoffs Fri, 05 Sep 2025 18:00:00 GMT 25:33 68baeffc4a99d1df75538d96 false https://shows.acast.com/garlic/episodes/robynbowles 68baeffc4a99d1df75538d96 5b8987fb8ca6d2e42f7d01e1 robynbowles full 6 36 What if you could find free money in your business without laying off staff, changing vendors, or spending a dime upfront?


Robyn Bowles, Business Optimization Specialist at Schooley Mitchell, sits down with Ian as she pulls back the curtain on the hidden expenses draining your profits. She also shares how to reclaim them risk-free. In this week’s episode, Robyn reveals how she helps companies uncover hidden savings in shipping, credit card processing, telecom, and more, often slashing costs by 26–30%.


From busting the “best price” myth to showing why loyalty to a vendor can cost you, Robyn shares real client stories (including a 30% shipping cost reduction and 35% credit card processing savings) and explains her zero-risk approach to cost optimization.


Whether you’re a small business owner, entrepreneur, or marketing professional looking to free up budget, this conversation will change how you think about expenses. It will also show you how to keep more of your hard-earned revenue starting today.


What You’ll Learn:

  • How to uncover hidden expenses you didn’t know you had
  • The truth about “best prices” from sales reps
  • Why even small companies can benefit from cost optimization
  • How to standardize services across locations to save big
  • A zero-risk way to free up budget for growth


Connect with Robyn Bowles:

Website: https://www.schooleymitchell.com/

LinkedIn: https://www.linkedin.com/in/robynbowles/


Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> What if you could find free money in your business without laying off staff, changing vendors, or spending a dime upfront?


Robyn Bowles, Business Optimization Specialist at Schooley Mitchell, sits down with Ian as she pulls back the curtain on the hidden expenses draining your profits. She also shares how to reclaim them risk-free. In this week’s episode, Robyn reveals how she helps companies uncover hidden savings in shipping, credit card processing, telecom, and more, often slashing costs by 26–30%.


From busting the “best price” myth to showing why loyalty to a vendor can cost you, Robyn shares real client stories (including a 30% shipping cost reduction and 35% credit card processing savings) and explains her zero-risk approach to cost optimization.


Whether you’re a small business owner, entrepreneur, or marketing professional looking to free up budget, this conversation will change how you think about expenses. It will also show you how to keep more of your hard-earned revenue starting today.


What You’ll Learn:

  • How to uncover hidden expenses you didn’t know you had
  • The truth about “best prices” from sales reps
  • Why even small companies can benefit from cost optimization
  • How to standardize services across locations to save big
  • A zero-risk way to free up budget for growth


Connect with Robyn Bowles:

Website: https://www.schooleymitchell.com/

LinkedIn: https://www.linkedin.com/in/robynbowles/


Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> How Niching Down Doubled This Agency’s Revenue and Helped Sell Another How Niching Down Doubled This Agency’s Revenue and Helped Sell Another Wed, 03 Sep 2025 18:00:00 GMT 38:37 68b71c87b4b4b9b3d2909271 false https://shows.acast.com/garlic/episodes/steveguberman 68b71c87b4b4b9b3d2909271 5b8987fb8ca6d2e42f7d01e1 steveguberman full 6 35 What if the fastest way to grow your agency was by narrowing your focus, not broadening it?


Steve Guberman is a seasoned agency leader and entrepreneur who knows firsthand the challenges of scaling without focus. After years of running a struggling generalist agency, he discovered the power of niching down that tripled his profitability, and eventually sold his business. Along the way, he uncovered the hidden costs of ‘figuring it out,’ the dangers of chasing every client, and why desperation almost always leads to bad deals.


You’ll also hear real stories: how a manufacturing-focused agency became an industry leader, how a commercial real estate branding shop doubled revenue in a year, and how one 30-year-old agency was destroyed by ignoring AI.


What You’ll Learn:

  • The costly mistakes of running a generalist agency
  • How Steve found his perfect niche and tripled profitability
  • Why does desperation and chasing every client backfire
  • Overcoming team pushback and fears of “getting bored”
  • The three different ways agencies can niche for long-term success
  • The quickest way to build authority and close deals fast


Connect with Steve Guberman:

Agency Bytes Podcast — https://www.agencyoutsight.com/podcast

Book an Agency Accelerator Call — https://calendly.com/steveguberman

LinkedIn — https://www.linkedin.com/in/agencycoach/


Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> What if the fastest way to grow your agency was by narrowing your focus, not broadening it?


Steve Guberman is a seasoned agency leader and entrepreneur who knows firsthand the challenges of scaling without focus. After years of running a struggling generalist agency, he discovered the power of niching down that tripled his profitability, and eventually sold his business. Along the way, he uncovered the hidden costs of ‘figuring it out,’ the dangers of chasing every client, and why desperation almost always leads to bad deals.


You’ll also hear real stories: how a manufacturing-focused agency became an industry leader, how a commercial real estate branding shop doubled revenue in a year, and how one 30-year-old agency was destroyed by ignoring AI.


What You’ll Learn:

  • The costly mistakes of running a generalist agency
  • How Steve found his perfect niche and tripled profitability
  • Why does desperation and chasing every client backfire
  • Overcoming team pushback and fears of “getting bored”
  • The three different ways agencies can niche for long-term success
  • The quickest way to build authority and close deals fast


Connect with Steve Guberman:

Agency Bytes Podcast — https://www.agencyoutsight.com/podcast

Book an Agency Accelerator Call — https://calendly.com/steveguberman

LinkedIn — https://www.linkedin.com/in/agencycoach/


Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> The Science of Happiness in Life and Business with Dr. Paul Zak The Science of Happiness in Life and Business with Dr. Paul Zak Fri, 29 Aug 2025 18:00:00 GMT 31:44 68af3f8173bf5b6298cdda9e false https://shows.acast.com/garlic/episodes/drpaulzak 68af3f8173bf5b6298cdda9e 5b8987fb8ca6d2e42f7d01e1 drpaulzak full 6 34 What if happiness wasn’t random but measurable and achievable, just like 10,000 steps?


Joining us again, Dr. Paul Zak, neuroscientist, professor, and founder of Immersion Neuroscience. He has spent 25 years uncovering the biology behind joy, trust, and human connection. His groundbreaking research shows that just six high-value experiences per day can rewire your brain, boost energy, and transform both your personal life and business.


He shares why social connection drives half of your happiness, how companies like Google and Disney apply neuroscience to leadership, and why leading with love is more powerful than leading with fear. You’ll also discover practical ways to add gratitude, tolerance, and love into your daily routine without fluff, but backed by hard science.


What You’ll Learn:

  • Why six daily experiences can rewire your brain for happiness
  • How social connection drives 50% of your joy
  • Google’s neuroscience-backed approach to employee well-being
  • Fear vs. love: the leadership mistake most make
  • Gratitude, tolerance, and virtues that fuel resilience
  • How Ben Franklin inspired Zak’s modern happiness checklist
  • The free YourSix app that tracks happiness


Connect with Dr. Paul Zak:


Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> What if happiness wasn’t random but measurable and achievable, just like 10,000 steps?


Joining us again, Dr. Paul Zak, neuroscientist, professor, and founder of Immersion Neuroscience. He has spent 25 years uncovering the biology behind joy, trust, and human connection. His groundbreaking research shows that just six high-value experiences per day can rewire your brain, boost energy, and transform both your personal life and business.


He shares why social connection drives half of your happiness, how companies like Google and Disney apply neuroscience to leadership, and why leading with love is more powerful than leading with fear. You’ll also discover practical ways to add gratitude, tolerance, and love into your daily routine without fluff, but backed by hard science.


What You’ll Learn:

  • Why six daily experiences can rewire your brain for happiness
  • How social connection drives 50% of your joy
  • Google’s neuroscience-backed approach to employee well-being
  • Fear vs. love: the leadership mistake most make
  • Gratitude, tolerance, and virtues that fuel resilience
  • How Ben Franklin inspired Zak’s modern happiness checklist
  • The free YourSix app that tracks happiness


Connect with Dr. Paul Zak:


Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Finding Top Tech Talent in the Age of AI with Declan Link Finding Top Tech Talent in the Age of AI with Declan Link Wed, 27 Aug 2025 18:00:00 GMT 38:37 68ad4cceef1a5f8b368fd584 false https://shows.acast.com/garlic/episodes/declanlink 68ad4cceef1a5f8b368fd584 5b8987fb8ca6d2e42f7d01e1 declanlink full 6 33 Struggling to find the right tech talent in today’s fast-changing job market?


Declan Link, President and Founder of Link 2 Solutions LLC, joins Ian to reveal why AI is both helping and hurting the hiring process. This episode unfolds the strategies businesses and job seekers can use to stand out in 2025.


With over three decades of experience and thousands of hires under his belt, Declan explains why cultural fit is critical, how to sidestep the common mistake of cramming too many roles into one position, and when the hiring market is at its peak. He also shares the simple “10% hack” that makes candidates stand out instantly.


If you’re at the start of your search for top tech talent, leading HR efforts, or pursuing your next IT role, this episode is filled with insider strategies from Declan to help you succeed.


What You’ll Learn:

  • Why AI in recruitment is both a blessing and a curse
  • How to stand out in a crowded job market (and avoid being screened out)
  • The “10% Candidate Signal” Recruiters Should Watch For
  • Common hiring mistakes companies make and how to avoid them
  • The truth about cultural fit and why it matters more than ever


Connect with Declan and Link 2 Solutions LLC.:

Website - www.link2solutions.us.com/

LinkedIn - www.linkedin.com/in/declan-link-2-solutions/


Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Struggling to find the right tech talent in today’s fast-changing job market?


Declan Link, President and Founder of Link 2 Solutions LLC, joins Ian to reveal why AI is both helping and hurting the hiring process. This episode unfolds the strategies businesses and job seekers can use to stand out in 2025.


With over three decades of experience and thousands of hires under his belt, Declan explains why cultural fit is critical, how to sidestep the common mistake of cramming too many roles into one position, and when the hiring market is at its peak. He also shares the simple “10% hack” that makes candidates stand out instantly.


If you’re at the start of your search for top tech talent, leading HR efforts, or pursuing your next IT role, this episode is filled with insider strategies from Declan to help you succeed.


What You’ll Learn:

  • Why AI in recruitment is both a blessing and a curse
  • How to stand out in a crowded job market (and avoid being screened out)
  • The “10% Candidate Signal” Recruiters Should Watch For
  • Common hiring mistakes companies make and how to avoid them
  • The truth about cultural fit and why it matters more than ever


Connect with Declan and Link 2 Solutions LLC.:

Website - www.link2solutions.us.com/

LinkedIn - www.linkedin.com/in/declan-link-2-solutions/


Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> How to Add AI to Digital Agencies the Right Way to Increase Profits How to Add AI to Digital Agencies the Right Way to Increase Profits Fri, 22 Aug 2025 18:00:00 GMT 18:40 68a753c13b6c865497896c1f false https://shows.acast.com/garlic/episodes/manishdudharejia 68a753c13b6c865497896c1f 5b8987fb8ca6d2e42f7d01e1 manishdudharejia full 6 32 Everyone’s talking about AI, but when it comes to actually installing it in your agency, where do you even start?


Manish Dudharejia, founder and President of E2M Solutions Inc., has helped hundreds of digital agencies streamline operations and scale smarter. With over a decade of experience running a 350+ person team, he’s seen firsthand where agencies waste time, lose efficiency, and miss the real opportunity of AI.


He shares why agencies should focus on AI in operations, not sales. Even small automation wins can free up hours, cut costs, and open new revenue streams. You’ll discover the common pitfalls to avoid, practical examples of AI use cases, and a glimpse into the future of how agencies can thrive by integrating AI the right way.


What You’ll Learn:

  • Why agencies should focus on AI in operations instead of sales
  • How to avoid the biggest pitfalls of adopting AI too quickly
  • Practical examples of AI automation that save time every day
  • Ways agencies can package AI services into new revenue streams
  • Real-world success stories of agencies using AI effectively
  • The future of AI in agencies and what leaders should prioritize now


Connect with Manish & E2M Solutions Inc.:


Resources:

Hosted on Acast. See acast.com/privacy for more information.

]]> Everyone’s talking about AI, but when it comes to actually installing it in your agency, where do you even start?


Manish Dudharejia, founder and President of E2M Solutions Inc., has helped hundreds of digital agencies streamline operations and scale smarter. With over a decade of experience running a 350+ person team, he’s seen firsthand where agencies waste time, lose efficiency, and miss the real opportunity of AI.


He shares why agencies should focus on AI in operations, not sales. Even small automation wins can free up hours, cut costs, and open new revenue streams. You’ll discover the common pitfalls to avoid, practical examples of AI use cases, and a glimpse into the future of how agencies can thrive by integrating AI the right way.


What You’ll Learn:

  • Why agencies should focus on AI in operations instead of sales
  • How to avoid the biggest pitfalls of adopting AI too quickly
  • Practical examples of AI automation that save time every day
  • Ways agencies can package AI services into new revenue streams
  • Real-world success stories of agencies using AI effectively
  • The future of AI in agencies and what leaders should prioritize now


Connect with Manish & E2M Solutions Inc.:


Resources:

Hosted on Acast. See acast.com/privacy for more information.

]]> From Disney to RAVE: Charles Salvo’s Framework for Building Winning Workplace Culture From Disney to RAVE: Charles Salvo’s Framework for Building Winning Workplace Culture Wed, 20 Aug 2025 18:00:00 GMT 53:03 68a4a60a73bf5b629893cb63 false https://shows.acast.com/garlic/episodes/charlessalvo 68a4a60a73bf5b629893cb63 5b8987fb8ca6d2e42f7d01e1 charlessalvo full 6 31 Have you ever wondered how leaders create teams that stay engaged, collaborate better, and deliver results year after year?


Charles Salvo, former Disney Institute Culture Architect and author of RAVE: How to Respect and Value Everyone, spent 15 years helping companies worldwide create happier workplaces. His specialty? Turning “soft skills” into hard business results.


He shares how his RAVE framework, a practical, people-first approach that helps companies boost engagement, retention, and performance. You’ll discover how to set clear values, avoid common culture pitfalls, and empower your team to create everyday moments that matter.



What You’ll Learn:

  • Why most startups get culture wrong from day one
  • The simple 4-part structure Disney uses to guide every decision
  • The difference between marketing messages and employee messages
  • The RAVE method: Respect and Value Everyone
  • How emotional connection boosts both morale and profits
  • Walt Disney’s surprising personal touch with employees


Connect with Charles & Salvo Innovative Solutions:


Resources:

Hosted on Acast. See acast.com/privacy for more information.

]]> Have you ever wondered how leaders create teams that stay engaged, collaborate better, and deliver results year after year?


Charles Salvo, former Disney Institute Culture Architect and author of RAVE: How to Respect and Value Everyone, spent 15 years helping companies worldwide create happier workplaces. His specialty? Turning “soft skills” into hard business results.


He shares how his RAVE framework, a practical, people-first approach that helps companies boost engagement, retention, and performance. You’ll discover how to set clear values, avoid common culture pitfalls, and empower your team to create everyday moments that matter.



What You’ll Learn:

  • Why most startups get culture wrong from day one
  • The simple 4-part structure Disney uses to guide every decision
  • The difference between marketing messages and employee messages
  • The RAVE method: Respect and Value Everyone
  • How emotional connection boosts both morale and profits
  • Walt Disney’s surprising personal touch with employees


Connect with Charles & Salvo Innovative Solutions:


Resources:

Hosted on Acast. See acast.com/privacy for more information.

]]> Stop Being Held Hostage by Your Tech: Melodie Moore’s 3 Key Hires That Save Businesses Stop Being Held Hostage by Your Tech: Melodie Moore’s 3 Key Hires That Save Businesses Thu, 14 Aug 2025 18:00:00 GMT 59:59 689d1153290bdec8f9e523ba false https://shows.acast.com/garlic/episodes/melodie-moore 689d1153290bdec8f9e523ba 5b8987fb8ca6d2e42f7d01e1 melodie-moore full 6 30 Are you being held hostage by your technology?


You’re not alone! From “cowboys” who duct-tape tools together to “rogue agents” who make your systems unfixable, many agencies find themselves trapped.

Melodie Moore, Founder of Business Tech Ninjas, talks about how to regain control, scale smoothly, and prevent tech chaos from killing your growth.


What You’ll Learn: 

  • The 3 most important hires every growing business needs: Technologist, Technician, Operator
  • How to spot and fix “spaghetti mess” tech systems
  • The mindset shift leaders need to stop losing time, money, and clients
  • Real-life stories of businesses rescued from tech disasters (including an 8-month renewal payment nightmare)


Connect with Melodie Moore:


Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Are you being held hostage by your technology?


You’re not alone! From “cowboys” who duct-tape tools together to “rogue agents” who make your systems unfixable, many agencies find themselves trapped.

Melodie Moore, Founder of Business Tech Ninjas, talks about how to regain control, scale smoothly, and prevent tech chaos from killing your growth.


What You’ll Learn: 

  • The 3 most important hires every growing business needs: Technologist, Technician, Operator
  • How to spot and fix “spaghetti mess” tech systems
  • The mindset shift leaders need to stop losing time, money, and clients
  • Real-life stories of businesses rescued from tech disasters (including an 8-month renewal payment nightmare)


Connect with Melodie Moore:


Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Why Referrals Still Crush AI on Legal Marketing: How Brian Glass Turned $750 into $250K? Why Referrals Still Crush AI on Legal Marketing: How Brian Glass Turned $750 into $250K? Wed, 13 Aug 2025 18:00:00 GMT 33:11 689b7eae2d44a86fa0a9cec5 false https://shows.acast.com/garlic/episodes/brianglass 689b7eae2d44a86fa0a9cec5 5b8987fb8ca6d2e42f7d01e1 brianglass full 6 29 Curious about the hidden dangers of relying too heavily on AI in your law firm?


Brian Glass, author of Renegade Lawyer Marketing, discusses the risks of overreliance on AI in law firms and why human relationships continue to be the primary driver of profit.


Brian believes a law firm should be more than a place that handles claims. It should be a business where people thrive. For his team, that means setting ambitious one-year and ten-year goals, receiving coaching to achieve them, and living exciting, fulfilling lives outside the office. For clients, it means best-in-class service, meticulous attention to detail, and over 260 five-star Google reviews to prove it.


This approach yields two powerful results: increased referrals from former clients, lawyers, and medical providers, and a firm culture driven by individuals pursuing ambitious goals. As Brian puts it, when your team thrives, your clients win, and so do you.


What You’ll Learn:

  • Why AI lead gen ads are destroying client trust
  • The one non-digital ad that brought in massive ROI
  • How lawyers are misusing ChatGPT (and getting sanctioned for it)
  • Why your best clients are "lurkers" who consume 10+ hours of content
  • What Brian did to get 25 new clients from 15 lunches and mailers


Follow Brian & Great Legal Marketing:


Resources:

Hosted on Acast. See acast.com/privacy for more information.

]]> Curious about the hidden dangers of relying too heavily on AI in your law firm?


Brian Glass, author of Renegade Lawyer Marketing, discusses the risks of overreliance on AI in law firms and why human relationships continue to be the primary driver of profit.


Brian believes a law firm should be more than a place that handles claims. It should be a business where people thrive. For his team, that means setting ambitious one-year and ten-year goals, receiving coaching to achieve them, and living exciting, fulfilling lives outside the office. For clients, it means best-in-class service, meticulous attention to detail, and over 260 five-star Google reviews to prove it.


This approach yields two powerful results: increased referrals from former clients, lawyers, and medical providers, and a firm culture driven by individuals pursuing ambitious goals. As Brian puts it, when your team thrives, your clients win, and so do you.


What You’ll Learn:

  • Why AI lead gen ads are destroying client trust
  • The one non-digital ad that brought in massive ROI
  • How lawyers are misusing ChatGPT (and getting sanctioned for it)
  • Why your best clients are "lurkers" who consume 10+ hours of content
  • What Brian did to get 25 new clients from 15 lunches and mailers


Follow Brian & Great Legal Marketing:


Resources:

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Unlock Hidden Profit with AI-Driven Amazon Pricing With Chad Rubin How to Unlock Hidden Profit with AI-Driven Amazon Pricing With Chad Rubin Fri, 25 Jul 2025 18:00:46 GMT 51:38 6883b56f3781311f914449a2 false https://shows.acast.com/garlic/episodes/chadrubin 6883b56f3781311f914449a2 5b8987fb8ca6d2e42f7d01e1 chadrubin full 6 28 Are you struggling to price your Amazon products right, or tired of following strategies that don’t work?


In this episode of the Garlic Marketing Show, Chad Rubin, a 4x founder and CEO of Profasee, reveals the truth about Amazon pricing, debunks the ROAS myth, and explains why most sellers leave money on the table.


Profasee’s AI-powered platform helps brands predict the perfect price for every product, at exactly the right time. Chad shares how to use chaos, AI, and smarter decision-making to drive real profit and why POAS (not ROAS) is the metric sellers should focus on.


What You’ll Learn:

  • The truth about Amazon pricing — and the biggest mistake sellers make
  • Why “just raise your price” is dangerous advice
  • How Profasee’s AI repricer works (explained simply)
  • How Chad uses AI in his closet, garage, and daily workflow
  • Building custom GPTs to stay lean and efficient
  • Facebook ads vs. LinkedIn content: what works now
  • Gaming the algorithm & LinkedIn’s AI content problem


Connect with Chad Rubin:


Resources:




Hosted on Acast. See acast.com/privacy for more information.

]]> Are you struggling to price your Amazon products right, or tired of following strategies that don’t work?


In this episode of the Garlic Marketing Show, Chad Rubin, a 4x founder and CEO of Profasee, reveals the truth about Amazon pricing, debunks the ROAS myth, and explains why most sellers leave money on the table.


Profasee’s AI-powered platform helps brands predict the perfect price for every product, at exactly the right time. Chad shares how to use chaos, AI, and smarter decision-making to drive real profit and why POAS (not ROAS) is the metric sellers should focus on.


What You’ll Learn:

  • The truth about Amazon pricing — and the biggest mistake sellers make
  • Why “just raise your price” is dangerous advice
  • How Profasee’s AI repricer works (explained simply)
  • How Chad uses AI in his closet, garage, and daily workflow
  • Building custom GPTs to stay lean and efficient
  • Facebook ads vs. LinkedIn content: what works now
  • Gaming the algorithm & LinkedIn’s AI content problem


Connect with Chad Rubin:


Resources:




Hosted on Acast. See acast.com/privacy for more information.

]]> Launching a New Product and Breaking the 95% Failure Rate of New Product Launches Launching a New Product and Breaking the 95% Failure Rate of New Product Launches Mon, 07 Jul 2025 12:00:00 GMT 33:39 68647e81d9fe141218641ede false https://shows.acast.com/garlic/episodes/launching-a-new-product-and-breaking-the-95-failure-rate-of 68647e81d9fe141218641ede 5b8987fb8ca6d2e42f7d01e1 launching-a-new-product-and-breaking-the-95-failure-rate-of full 6 27 Most new products fail. But Jon LaClare has spent decades changing that.


In this episode of the Garlic Marketing Show, Jon breaks down what really causes product launches to flop and how to fix it. From lessons learned at Kraft to the secrets behind OxiClean and BlueBlockers, you’ll discover why most marketing fails and what the Perfect Launch System does differently.


We dive into the crazy truth behind “But wait, there’s more,” the power of authenticity in video, and how AI fits (and doesn’t fit) into product marketing. Jon also shares what tools he’s using for media buying and the #1 thing you must get right before your next launch.



What You’ll Learn:


  • Why 95% of New Product Launches Fail—and How to Avoid It
  • The Secret to 10x Success Rates for New Product Launches
  • The #1 Thing You Must Do for a Successful Product Launch
  • What Kraft’s Early Failures Taught About Launching Products
  • The One-Day Strategy Behind BlueBlockers and OxiClean’s Success
  • The Perfect Launch System and the 3 Ps of a Profitable Rollout
  • The Real Problem Most Marketers Miss in Product Launch Campaigns
  • The Truth About ‘But Wait There’s More’ and Billy Mays
  • How to Use AI and Video the Right Way in Product Marketing
  • The Role of Authenticity and the Media Buying Tools Jon Uses



Connect with Jon LaClare:




Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Most new products fail. But Jon LaClare has spent decades changing that.


In this episode of the Garlic Marketing Show, Jon breaks down what really causes product launches to flop and how to fix it. From lessons learned at Kraft to the secrets behind OxiClean and BlueBlockers, you’ll discover why most marketing fails and what the Perfect Launch System does differently.


We dive into the crazy truth behind “But wait, there’s more,” the power of authenticity in video, and how AI fits (and doesn’t fit) into product marketing. Jon also shares what tools he’s using for media buying and the #1 thing you must get right before your next launch.



What You’ll Learn:


  • Why 95% of New Product Launches Fail—and How to Avoid It
  • The Secret to 10x Success Rates for New Product Launches
  • The #1 Thing You Must Do for a Successful Product Launch
  • What Kraft’s Early Failures Taught About Launching Products
  • The One-Day Strategy Behind BlueBlockers and OxiClean’s Success
  • The Perfect Launch System and the 3 Ps of a Profitable Rollout
  • The Real Problem Most Marketers Miss in Product Launch Campaigns
  • The Truth About ‘But Wait There’s More’ and Billy Mays
  • How to Use AI and Video the Right Way in Product Marketing
  • The Role of Authenticity and the Media Buying Tools Jon Uses



Connect with Jon LaClare:




Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> The Public Speaking Skill That Will Outlast AI and Make Your Stories Unforgettable The Public Speaking Skill That Will Outlast AI and Make Your Stories Unforgettable Fri, 04 Jul 2025 12:00:00 GMT 33:04 685c97490904b52e469c146e false https://shows.acast.com/garlic/episodes/mike-ganinomike 685c97490904b52e469c146e 5b8987fb8ca6d2e42f7d01e1 mike-ganinomike full 6 26 AI can write your script and feed you the stats, but it can’t connect with your audience the way a real story can.


In this episode of the Garlic Marketing Show, Ian Garlic talks with Mike Ganino, founder of The Mike Drop Method and author of Make a Scene. Mike is one of the top public speaking coaches working with executives, entrepreneurs, and leaders to turn ordinary stories into unforgettable moments.


They dive into why storytelling frameworks might actually be holding you back, how to trigger your audience’s attention chemically, and what comedians and award show speeches can teach us about testing and timing the perfect story.


If you’re a coach, speaker, or entrepreneur who wants to connect on a deeper level, this is the episode to watch. And if you’ve ever felt like your story isn’t “big enough” or “polished enough,” Mike shares how to find, test, and deliver it in a way that actually moves people.



What You’ll Learn:


  • Why public speaking is more valuable than ever in the age of AI
  • Big stage vs small stage: where your speaking skills really matter
  • The difference between average and unforgettable presenters
  • How storytelling creates connection and builds authority
  • Why most storytelling frameworks don’t actually work
  • What triggers audience emotion (dopamine science of stories)
  • The biggest mistake even good storytellers make on stage
  • How to collect and test your best stories
  • Nikki Glaser, award shows, and testing your material 90+ times
  • How to use context to make thank-you speeches powerful
  • Making numbers come alive with a story
  • One of the worst award show moments—and how it was fixed
  • Mike’s VIP days and working with top speakers and execs



Connect with Mike Ganino 



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> AI can write your script and feed you the stats, but it can’t connect with your audience the way a real story can.


In this episode of the Garlic Marketing Show, Ian Garlic talks with Mike Ganino, founder of The Mike Drop Method and author of Make a Scene. Mike is one of the top public speaking coaches working with executives, entrepreneurs, and leaders to turn ordinary stories into unforgettable moments.


They dive into why storytelling frameworks might actually be holding you back, how to trigger your audience’s attention chemically, and what comedians and award show speeches can teach us about testing and timing the perfect story.


If you’re a coach, speaker, or entrepreneur who wants to connect on a deeper level, this is the episode to watch. And if you’ve ever felt like your story isn’t “big enough” or “polished enough,” Mike shares how to find, test, and deliver it in a way that actually moves people.



What You’ll Learn:


  • Why public speaking is more valuable than ever in the age of AI
  • Big stage vs small stage: where your speaking skills really matter
  • The difference between average and unforgettable presenters
  • How storytelling creates connection and builds authority
  • Why most storytelling frameworks don’t actually work
  • What triggers audience emotion (dopamine science of stories)
  • The biggest mistake even good storytellers make on stage
  • How to collect and test your best stories
  • Nikki Glaser, award shows, and testing your material 90+ times
  • How to use context to make thank-you speeches powerful
  • Making numbers come alive with a story
  • One of the worst award show moments—and how it was fixed
  • Mike’s VIP days and working with top speakers and execs



Connect with Mike Ganino 



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> How to Change Your Money Mindset and Create Real Abundance with Leisa Peterson How to Change Your Money Mindset and Create Real Abundance with Leisa Peterson Thu, 03 Jul 2025 12:00:00 GMT 36:49 685c96a6f42ce01224dc1fc5 false https://shows.acast.com/garlic/episodes/leisa-peterson 685c96a6f42ce01224dc1fc5 5b8987fb8ca6d2e42f7d01e1 leisa-peterson full 6 25 Most People Are Playing Not to Lose… and It’s Costing Them Everything


Your money mindset might be sabotaging your business, and you won’t even know it until you wake up to the patterns.


Leisa Peterson, keynote speaker and financial educator, shares how a trip to Paris helped her see the truth about abundance and shift her entire relationship with money. She breaks down her AWAKE Methodology, the traps of automatic thinking, and the real reason your business vision might be built on fear instead of growth.

If you're tired of chasing money and never feeling like it’s enough, this episode will show you how to change everything from the inside out.


What You’ll Learn:


  • Why your money mindset may be sabotaging your business
  • How a trip to Paris revealed the truth about abundance
  • Common unconscious patterns that keep us in scarcity
  • Why most people are “playing not to lose”
  • The AWAKE methodology for transforming your relationship with money
  • Why your business vision might not be the real vision
  • How to shift from fear to clarity in financial decisions
  • The importance of conscious awareness in marketing and money
  • Survival vs. growth: the difference in your strategy


Connect with Guest:


Website: https://www.wealthclinic.com

Book: https://www.mindfulmillionairebook.com/

LinkedIn: https://www.linkedin.com/in/leisapeterson1/


Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Most People Are Playing Not to Lose… and It’s Costing Them Everything


Your money mindset might be sabotaging your business, and you won’t even know it until you wake up to the patterns.


Leisa Peterson, keynote speaker and financial educator, shares how a trip to Paris helped her see the truth about abundance and shift her entire relationship with money. She breaks down her AWAKE Methodology, the traps of automatic thinking, and the real reason your business vision might be built on fear instead of growth.

If you're tired of chasing money and never feeling like it’s enough, this episode will show you how to change everything from the inside out.


What You’ll Learn:


  • Why your money mindset may be sabotaging your business
  • How a trip to Paris revealed the truth about abundance
  • Common unconscious patterns that keep us in scarcity
  • Why most people are “playing not to lose”
  • The AWAKE methodology for transforming your relationship with money
  • Why your business vision might not be the real vision
  • How to shift from fear to clarity in financial decisions
  • The importance of conscious awareness in marketing and money
  • Survival vs. growth: the difference in your strategy


Connect with Guest:


Website: https://www.wealthclinic.com

Book: https://www.mindfulmillionairebook.com/

LinkedIn: https://www.linkedin.com/in/leisapeterson1/


Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Why Christene Marie Believes Most Agency Messaging Pushes Clients Away and How to Win Them Back Why Christene Marie Believes Most Agency Messaging Pushes Clients Away and How to Win Them Back Wed, 02 Jul 2025 12:00:00 GMT 47:10 685c43a27cd58072a58ff0d4 false https://shows.acast.com/garlic/episodes/christene-marie 685c43a27cd58072a58ff0d4 5b8987fb8ca6d2e42f7d01e1 christene-marie full 6 24 Most agencies sell data and strategy. But Christene Marie builds brands people actually believe in.


In this episode of the Garlic Marketing Show, Ian Garlic sits down with Christene Marie, Founder and CEO of The Knowing Agency, to break down the branding approach that actually drives sales by aligning your identity with your offers and your audience.


From helping companies clean up chaotic messaging to turning trauma into transformation, Christene shares her “Knowing Process” for building a brand that performs and one that founders feel proud of again.


She also drops gold on when to quit a bad offer, how to write a brand guide that actually evolves, and the mindset shift that saved her own agency. If you’re trying to grow without losing your identity in the process, this one’s for you.


What You’ll Learn:


  • The messy brand moment that started it all
  • What Christene learned working with luxury brands
  • The Knowing Process: Brand, Audience, Data
  • Why misalignment kills conversions (and energy)
  • When to walk away from an offer that doesn’t feel right
  • The mid-year review that fixes client messaging fast
  • Brand guides as living documents (not rulebooks)
  • The one-click AI tool that a client used to analyze sales calls
  • The mistake that nearly tanked her agency—and how she came back


Connect with Christene Marie:



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Most agencies sell data and strategy. But Christene Marie builds brands people actually believe in.


In this episode of the Garlic Marketing Show, Ian Garlic sits down with Christene Marie, Founder and CEO of The Knowing Agency, to break down the branding approach that actually drives sales by aligning your identity with your offers and your audience.


From helping companies clean up chaotic messaging to turning trauma into transformation, Christene shares her “Knowing Process” for building a brand that performs and one that founders feel proud of again.


She also drops gold on when to quit a bad offer, how to write a brand guide that actually evolves, and the mindset shift that saved her own agency. If you’re trying to grow without losing your identity in the process, this one’s for you.


What You’ll Learn:


  • The messy brand moment that started it all
  • What Christene learned working with luxury brands
  • The Knowing Process: Brand, Audience, Data
  • Why misalignment kills conversions (and energy)
  • When to walk away from an offer that doesn’t feel right
  • The mid-year review that fixes client messaging fast
  • Brand guides as living documents (not rulebooks)
  • The one-click AI tool that a client used to analyze sales calls
  • The mistake that nearly tanked her agency—and how she came back


Connect with Christene Marie:



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> How to Scale Your Business Without Working More with Hands-Off CEO Mandi Ellefson How to Scale Your Business Without Working More with Hands-Off CEO Mandi Ellefson Tue, 01 Jul 2025 12:00:00 GMT 33:40 685c959b4a2d8b8b51381990 false https://shows.acast.com/garlic/episodes/mandi-ellefsonn 685c959b4a2d8b8b51381990 5b8987fb8ca6d2e42f7d01e1 mandi-ellefsonn full 6 23 Most agency owners are trapped in a cycle of overwork, trying to scale by doing more. Mandi Ellefson, founder of Hands-Off CEO, flips that mindset. She helps growth-stage businesses scale faster by doing less.


In this episode of the Garlic Marketing Show, Mandi breaks down how to free yourself from the day-to-day without sacrificing growth. You’ll learn how to create systems that remove you from operations, unlock the hidden profit leaks in your agency, and scale past the million-dollar mark without burning out.


If you're an agency or service-based business owner looking to create real freedom and profit, this episode is for you.


What You’ll Learn:


  • The Trap of Scaling by Doing More
  • Why Delegation Isn’t the Same as Freedom
  • The “Freedom Mapping” Process to Get Out of the Day-to-Day
  • The Most Common Bottlenecks in Agencies
  • How to 10X Profits Without Working More
  • When to Stop Taking on New Clients
  • Mandi’s Framework for Scaling with Minimal Involvement
  •  The First System Every Agency Must Build
  • Why More Revenue Doesn’t Equal More Profit


Connect with Guest:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Most agency owners are trapped in a cycle of overwork, trying to scale by doing more. Mandi Ellefson, founder of Hands-Off CEO, flips that mindset. She helps growth-stage businesses scale faster by doing less.


In this episode of the Garlic Marketing Show, Mandi breaks down how to free yourself from the day-to-day without sacrificing growth. You’ll learn how to create systems that remove you from operations, unlock the hidden profit leaks in your agency, and scale past the million-dollar mark without burning out.


If you're an agency or service-based business owner looking to create real freedom and profit, this episode is for you.


What You’ll Learn:


  • The Trap of Scaling by Doing More
  • Why Delegation Isn’t the Same as Freedom
  • The “Freedom Mapping” Process to Get Out of the Day-to-Day
  • The Most Common Bottlenecks in Agencies
  • How to 10X Profits Without Working More
  • When to Stop Taking on New Clients
  • Mandi’s Framework for Scaling with Minimal Involvement
  •  The First System Every Agency Must Build
  • Why More Revenue Doesn’t Equal More Profit


Connect with Guest:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Chris Dreyer on Fixing Law Firm Marketing and Building Authority in a Changing SEO World Chris Dreyer on Fixing Law Firm Marketing and Building Authority in a Changing SEO World Mon, 30 Jun 2025 16:42:42 GMT 48:41 6862be83f1f2337369619584 false https://shows.acast.com/garlic/episodes/chrisdreyer 6862be83f1f2337369619584 5b8987fb8ca6d2e42f7d01e1 chrisdreyer full 6 22 Most personal injury attorneys waste thousands every month on marketing that does not create authority or real clients.


In this episode of the Garlic Marketing Show, Ian Garlic sits down with Chris Dreyer, CEO of Rankings.io, to reveal how law firms can transform their marketing strategies in today’s AI-driven world.


Chris explains how to fix the biggest mistakes law firms make, how SEO is evolving, and how firms can build a brand that outlasts Google Ads.

He also shares powerful lessons law firms can learn from Geico and State Farm, and how smart branding wins the best clients.


🎯 Chris also talks about his book, Personal Injury Lawyer Marketing, and shares insights from launching PIMCon (Personal Injury Marketing Conference).

If you are serious about growing your law firm in 2025 and beyond, watch this episode and subscribe for more strategies from the world’s top marketers and attorneys.


What You’ll Learn:


  • The Biggest Marketing Mistake Law Firms Make (And How to Fix It)
  • Building a Standout Brand Instead of Blending In With Generic Ads
  • Beyond Google Ads – How Diversifying Marketing Channels Boosts Results
  • Why Multi-Channel Marketing (SEO, PPC, Social TV) Wins in the Long Run
  • What Law Firms Can Learn From Geico and State Farm About Branding
  • Applying Insurance Company Strategies to Your Law Firm Marketing


Connect with Chris Dreyer:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Most personal injury attorneys waste thousands every month on marketing that does not create authority or real clients.


In this episode of the Garlic Marketing Show, Ian Garlic sits down with Chris Dreyer, CEO of Rankings.io, to reveal how law firms can transform their marketing strategies in today’s AI-driven world.


Chris explains how to fix the biggest mistakes law firms make, how SEO is evolving, and how firms can build a brand that outlasts Google Ads.

He also shares powerful lessons law firms can learn from Geico and State Farm, and how smart branding wins the best clients.


🎯 Chris also talks about his book, Personal Injury Lawyer Marketing, and shares insights from launching PIMCon (Personal Injury Marketing Conference).

If you are serious about growing your law firm in 2025 and beyond, watch this episode and subscribe for more strategies from the world’s top marketers and attorneys.


What You’ll Learn:


  • The Biggest Marketing Mistake Law Firms Make (And How to Fix It)
  • Building a Standout Brand Instead of Blending In With Generic Ads
  • Beyond Google Ads – How Diversifying Marketing Channels Boosts Results
  • Why Multi-Channel Marketing (SEO, PPC, Social TV) Wins in the Long Run
  • What Law Firms Can Learn From Geico and State Farm About Branding
  • Applying Insurance Company Strategies to Your Law Firm Marketing


Connect with Chris Dreyer:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> The Exact Framework That Grew a Hormone Practice from $500K to $4.2M (And What She’d Never Do Again) The Exact Framework That Grew a Hormone Practice from $500K to $4.2M (And What She’d Never Do Again) Fri, 27 Jun 2025 18:00:00 GMT 36:10 685ecc329951fac41be07771 false https://shows.acast.com/garlic/episodes/jodylayne 685ecc329951fac41be07771 5b8987fb8ca6d2e42f7d01e1 jodylayne full 6 21 Most cash-pay hormone practices hit a ceiling. They grow… then stall. But Jody Layne helped take one from $500K to $4.2 million in revenue without sacrificing patient care.


In this episode, Jody breaks down the Predictable Profit Formula that made it possible. You’ll learn her full five-step framework, how to identify the one thing holding most clinics back, and what she wishes she’d done differently (yes, she made a major mistake, and you’ll want to avoid it). Whether you're a healthcare entrepreneur, clinic owner, or hormone practice leader, this episode is a masterclass in scaling profitably and sustainably. 


🔥 SPECIAL OFFER for Garlic Marketing Show Listeners


Jody is offering something huge for our listeners.

You can get $100 off her full Predictable Profit Formula Course, normally $297, but now only $197 for Garlic Marketing fans.

🧄 Go here to grab the discount: https://solutions.acceleratedmedicalpractices.com/the-ppc-sales-page-garlic.html


If you’re serious about building a profitable cash-pay practice, this is the shortcut to getting there with a real plan that actually works.


What You’ll Learn:


  • How Jody Layne Scaled a Hormone Practice from $500K to $4.2M
  • The Predictable Profit Formula Overview
  • Cash-Pay Practice Challenges and Opportunities
  • (The One Mistake Jody Regrets) Waiting Too Long to Raise Prices
  • Who the Predictable Profit Formula Works Best For


Connect with Jody Layne:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Most cash-pay hormone practices hit a ceiling. They grow… then stall. But Jody Layne helped take one from $500K to $4.2 million in revenue without sacrificing patient care.


In this episode, Jody breaks down the Predictable Profit Formula that made it possible. You’ll learn her full five-step framework, how to identify the one thing holding most clinics back, and what she wishes she’d done differently (yes, she made a major mistake, and you’ll want to avoid it). Whether you're a healthcare entrepreneur, clinic owner, or hormone practice leader, this episode is a masterclass in scaling profitably and sustainably. 


🔥 SPECIAL OFFER for Garlic Marketing Show Listeners


Jody is offering something huge for our listeners.

You can get $100 off her full Predictable Profit Formula Course, normally $297, but now only $197 for Garlic Marketing fans.

🧄 Go here to grab the discount: https://solutions.acceleratedmedicalpractices.com/the-ppc-sales-page-garlic.html


If you’re serious about building a profitable cash-pay practice, this is the shortcut to getting there with a real plan that actually works.


What You’ll Learn:


  • How Jody Layne Scaled a Hormone Practice from $500K to $4.2M
  • The Predictable Profit Formula Overview
  • Cash-Pay Practice Challenges and Opportunities
  • (The One Mistake Jody Regrets) Waiting Too Long to Raise Prices
  • Who the Predictable Profit Formula Works Best For


Connect with Jody Layne:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Why Most Sales Training is Wrong and How to Fix Your Sales Process with John "Small Mountain" Hill]]> Thu, 26 Jun 2025 12:00:00 GMT 38:35 685c94f4f42ce01224dbb138 false https://shows.acast.com/garlic/episodes/john-small-mountain-hill 685c94f4f42ce01224dbb138 5b8987fb8ca6d2e42f7d01e1 john-small-mountain-hill full 6 20 Most sales training is outdated, and if you’re still following the same “always be closing” playbook, you’re probably pushing clients away.


In this episode of the Garlic Marketing Show, John "Small Mountain" Hill, bestselling author of Selling From Scratch, exposes why most sales advice is failing you, why referrals might actually be hurting your business, and the seven reasons people won’t buy from you.


If you’re running an agency, coaching business, or selling any service, this episode will change how you think about sales.


Want to master sales without outdated tactics? Connect with John "Small Mountain" Hill on LinkedIn and check out his book Selling From Scratch.


What You’ll Learn:


  • The biggest sales myths that are costing you deals
  • Why you’ll hate your next salesperson if you don’t fix this first
  • The huge gap between lead magnets and selling high-ticket offers
  • The biggest mistakes founders make when hiring closers
  • Why referrals might actually be hurting your business
  • The seven reasons prospects don’t buy and how to overcome them
  • How bad CRM habits are ruining your follow-ups
  • What Dr. Seuss can teach you about selling the right way


Connect with John Hill:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Most sales training is outdated, and if you’re still following the same “always be closing” playbook, you’re probably pushing clients away.


In this episode of the Garlic Marketing Show, John "Small Mountain" Hill, bestselling author of Selling From Scratch, exposes why most sales advice is failing you, why referrals might actually be hurting your business, and the seven reasons people won’t buy from you.


If you’re running an agency, coaching business, or selling any service, this episode will change how you think about sales.


Want to master sales without outdated tactics? Connect with John "Small Mountain" Hill on LinkedIn and check out his book Selling From Scratch.


What You’ll Learn:


  • The biggest sales myths that are costing you deals
  • Why you’ll hate your next salesperson if you don’t fix this first
  • The huge gap between lead magnets and selling high-ticket offers
  • The biggest mistakes founders make when hiring closers
  • Why referrals might actually be hurting your business
  • The seven reasons prospects don’t buy and how to overcome them
  • How bad CRM habits are ruining your follow-ups
  • What Dr. Seuss can teach you about selling the right way


Connect with John Hill:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> AI Marketing for Shopify Stores Is the Biggest E-commerce Opportunity You’re Not Seeing AI Marketing for Shopify Stores Is the Biggest E-commerce Opportunity You’re Not Seeing Thu, 26 Jun 2025 00:27:59 GMT 40:22 685b3bbd84ae3ce8a43d017f false https://shows.acast.com/garlic/episodes/tannerlarsson 685b3bbd84ae3ce8a43d017f 5b8987fb8ca6d2e42f7d01e1 tannerlarsson full 6 19 AI shopping is taking over. And most Shopify store owners don’t even know they’re already falling behind.


In this episode of the Garlic Marketing Show, Tanner Larsson from Built2Scale breaks down the real AI opportunity happening right now in ecommerce. We’re not just talking AI chat. We’re talking AI commerce, the shift in how people buy, and why your store needs to be visible in AI results to survive.


Tanner shares the data points Shopify stores must fix, the tools big brands are missing, and what Sephora is doing right to win AI search. We also reveal the one site that’s fully optimized for AI and why it’s dominating.


What You’ll Learn:


  • Why AI Shopping Is the Biggest Opportunity for Shopify Store Owners
  • How AI Is Transforming the Way People Buy Online
  • What Shopify Data You Need and How to Access It
  • How Sephora Is Dominating AI Search
  • Key Differences Between AI Search Optimization and Traditional SEO
  • Why AI Has Become the Most Trusted Resource for Buyers
  • How Major Brands Are Missing Out by Not Showing Up in AI Shopping Results
  • A Real Case Where a Known Company 8X’d Their Results
  • The Only Website That Is 100% AI Visible—and Why It Matters
  • The Smart Data Points Your Product Pages Must Include


Connect with Tanner Larrson:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> AI shopping is taking over. And most Shopify store owners don’t even know they’re already falling behind.


In this episode of the Garlic Marketing Show, Tanner Larsson from Built2Scale breaks down the real AI opportunity happening right now in ecommerce. We’re not just talking AI chat. We’re talking AI commerce, the shift in how people buy, and why your store needs to be visible in AI results to survive.


Tanner shares the data points Shopify stores must fix, the tools big brands are missing, and what Sephora is doing right to win AI search. We also reveal the one site that’s fully optimized for AI and why it’s dominating.


What You’ll Learn:


  • Why AI Shopping Is the Biggest Opportunity for Shopify Store Owners
  • How AI Is Transforming the Way People Buy Online
  • What Shopify Data You Need and How to Access It
  • How Sephora Is Dominating AI Search
  • Key Differences Between AI Search Optimization and Traditional SEO
  • Why AI Has Become the Most Trusted Resource for Buyers
  • How Major Brands Are Missing Out by Not Showing Up in AI Shopping Results
  • A Real Case Where a Known Company 8X’d Their Results
  • The Only Website That Is 100% AI Visible—and Why It Matters
  • The Smart Data Points Your Product Pages Must Include


Connect with Tanner Larrson:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Stan Esecson Reveals How Chiropractors and Physical Therapists Use Stimpod to Add Recurring Revenue Stan Esecson Reveals How Chiropractors and Physical Therapists Use Stimpod to Add Recurring Revenue Fri, 13 Jun 2025 20:00:00 GMT 33:33 684c826ab8abe7f5da92018d false https://shows.acast.com/garlic/episodes/stan-esecson 684c826ab8abe7f5da92018d 5b8987fb8ca6d2e42f7d01e1 stan-esecson full 6 18 Tired of relying only on insurance payments that keep shrinking?


In this episode of the Garlic Marketing Show, Ian Garlic talks with Stan Esecson, Chief Idea Officer at SeeStimpodInAction, about how chiropractors and physical therapists can add cash-based services that create fast recurring revenue without adding new employees.


Stan reveals the simple system clinics are using to fill workshops, convert patients on the spot, and rent devices like the Stimpod to create long-term cash flow.

Plus, he explains how the Stimpod device helps reboot nerves and treat diabetic neuropathy, chronic pain, incontinence, and more, without overwhelming your practice.

Stan also shares how they offer financing options for clinics and for patients to make it easy to get started and scale fast.


If you are ready to grow your chiropractic or PT practice with smarter marketing and real results, watch this episode and subscribe for more growth strategies on the Garlic Marketing Show.


What You’ll Learn:


  • Why insurance-only practices are struggling
  • How to add cash services risk-free
  • What the Stimpod device does for patients
  • The power of live workshops and hands-on demos
  • How clinics fill workshops and close patients easily
  • How renting Stimpods creates an extra cash stream
  • Using patient networks to fill up more workshops
  • Why vagus nerve stimulation is a game changer
  • How clinics offer rental programs and boost profits
  • Incontinence treatment success stories
  • How to get started with Stimpod and SeeStimpodInAction


Connect with Stan Esecsona:



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Tired of relying only on insurance payments that keep shrinking?


In this episode of the Garlic Marketing Show, Ian Garlic talks with Stan Esecson, Chief Idea Officer at SeeStimpodInAction, about how chiropractors and physical therapists can add cash-based services that create fast recurring revenue without adding new employees.


Stan reveals the simple system clinics are using to fill workshops, convert patients on the spot, and rent devices like the Stimpod to create long-term cash flow.

Plus, he explains how the Stimpod device helps reboot nerves and treat diabetic neuropathy, chronic pain, incontinence, and more, without overwhelming your practice.

Stan also shares how they offer financing options for clinics and for patients to make it easy to get started and scale fast.


If you are ready to grow your chiropractic or PT practice with smarter marketing and real results, watch this episode and subscribe for more growth strategies on the Garlic Marketing Show.


What You’ll Learn:


  • Why insurance-only practices are struggling
  • How to add cash services risk-free
  • What the Stimpod device does for patients
  • The power of live workshops and hands-on demos
  • How clinics fill workshops and close patients easily
  • How renting Stimpods creates an extra cash stream
  • Using patient networks to fill up more workshops
  • Why vagus nerve stimulation is a game changer
  • How clinics offer rental programs and boost profits
  • Incontinence treatment success stories
  • How to get started with Stimpod and SeeStimpodInAction


Connect with Stan Esecsona:



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Why More Discipline Is Not the Answer for Entrepreneurs and What to Do Instead with Craig Ballantyne Why More Discipline Is Not the Answer for Entrepreneurs and What to Do Instead with Craig Ballantyne Fri, 06 Jun 2025 18:00:00 GMT 48:23 6840f823c8835d385c55893e false https://shows.acast.com/garlic/episodes/craig-ballantyne 6840f823c8835d385c55893e 5b8987fb8ca6d2e42f7d01e1 craig-ballantyne full 6 17 Are you working hard, staying disciplined, and STILL not seeing the freedom or results you want as an entrepreneur?


In this episode of the Garlic Marketing Show, Ian Garlic sits down with Craig Ballantyne, author of The Dark Side of Discipline and co-owner of EarlyToRise.com, to unpack the surprising truth about discipline, identity, and business vision.


Craig reveals how entrepreneur burnout is often the result of misguided discipline and why effortless discipline built around clarity and systems is the key to long-term growth. He also shares his top coaching funnel strategy, how he uses audiobooks and video testimonials to convert, and why AI will never replace coaching grounded in human connection.


Whether you're a high performer or business coach, this episode will reshape how you think about productivity, identity, and building a business that doesn’t burn you out.


What You’ll Learn:


  • The Dark Side of Discipline and Filtering the Right Habits
  • How Accountability Creates Effortless Discipline
  • Finding Your Why and Creating a Vision Filter
  • When “Good Habits” Sabotage Great Outcomes
  • The Perfect Day Formula and Writing Life into Reality
  • Vision Misalignment and the Cost of Choosing the Wrong Market
  • Eliminating vs. Adding More Discipline
  • Building a New Identity with Systems
  • Coaching and Audiobooks as Discipline Tools
  • Craig’s Most Profitable Funnel and Russell Brunson’s Unintentional Boost
  • Will AI Replace Coaching? Craig’s Thoughts
  • Why Human Connection Still Wins


Connect with Craig Ballantyne:




Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Are you working hard, staying disciplined, and STILL not seeing the freedom or results you want as an entrepreneur?


In this episode of the Garlic Marketing Show, Ian Garlic sits down with Craig Ballantyne, author of The Dark Side of Discipline and co-owner of EarlyToRise.com, to unpack the surprising truth about discipline, identity, and business vision.


Craig reveals how entrepreneur burnout is often the result of misguided discipline and why effortless discipline built around clarity and systems is the key to long-term growth. He also shares his top coaching funnel strategy, how he uses audiobooks and video testimonials to convert, and why AI will never replace coaching grounded in human connection.


Whether you're a high performer or business coach, this episode will reshape how you think about productivity, identity, and building a business that doesn’t burn you out.


What You’ll Learn:


  • The Dark Side of Discipline and Filtering the Right Habits
  • How Accountability Creates Effortless Discipline
  • Finding Your Why and Creating a Vision Filter
  • When “Good Habits” Sabotage Great Outcomes
  • The Perfect Day Formula and Writing Life into Reality
  • Vision Misalignment and the Cost of Choosing the Wrong Market
  • Eliminating vs. Adding More Discipline
  • Building a New Identity with Systems
  • Coaching and Audiobooks as Discipline Tools
  • Craig’s Most Profitable Funnel and Russell Brunson’s Unintentional Boost
  • Will AI Replace Coaching? Craig’s Thoughts
  • Why Human Connection Still Wins


Connect with Craig Ballantyne:




Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> The Key Person to Find If You Want to Grow a Two-Person Team and Run a Seven-Figure Agency The Key Person to Find If You Want to Grow a Two-Person Team and Run a Seven-Figure Agency Thu, 05 Jun 2025 18:00:17 GMT 27:52 6840d8367a7872669a73d642 false https://shows.acast.com/garlic/episodes/brittany-filori 6840d8367a7872669a73d642 5b8987fb8ca6d2e42f7d01e1 brittany-filori full 6 16 Most agency owners are tired of trying to do it all, from sales to fulfillment to client management. Hiring more people isn’t always the answer. The key to real growth is finding the right person who can handle operations and free you up to scale.


In this episode of the Garlic Marketing Show, Brittany Filori, CEO of 51Blocks, reveals why most agencies struggle with white-label partners, how to optimize websites for Gen Z and Millennials, and why SEO is evolving as websites become less important. She also dives into AI’s impact on marketing, what to be cautious of, and whether it’s better to build or buy an agency.


What You’ll Learn:


  • The Biggest Problem Agencies Have With White-Label Partners
  • Why Most Agency Owners Are Tired of Trying It All
  • The Key Hire That Will Let You Scale Without Adding a Massive Team
  • The Advantage of Using a White-Label Partner the Right Way
  • Why They Don’t Have Account Managers at the Forefront
  • Taking Advantage of SEO and AI Before It’s Too Late
  • The Biggest Risks to Watch For in AI-Driven Marketing
  • Optimizing Websites for Gen Z and Millennials
  • Why SEO Is Changing as Websites Become Less Relevant
  • What Brittany Would Do If She Were Starting an Agency Today
  • Buying vs. Building Your Agency and Which One Makes More Sense



Connect with Brittany Filori:



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Most agency owners are tired of trying to do it all, from sales to fulfillment to client management. Hiring more people isn’t always the answer. The key to real growth is finding the right person who can handle operations and free you up to scale.


In this episode of the Garlic Marketing Show, Brittany Filori, CEO of 51Blocks, reveals why most agencies struggle with white-label partners, how to optimize websites for Gen Z and Millennials, and why SEO is evolving as websites become less important. She also dives into AI’s impact on marketing, what to be cautious of, and whether it’s better to build or buy an agency.


What You’ll Learn:


  • The Biggest Problem Agencies Have With White-Label Partners
  • Why Most Agency Owners Are Tired of Trying It All
  • The Key Hire That Will Let You Scale Without Adding a Massive Team
  • The Advantage of Using a White-Label Partner the Right Way
  • Why They Don’t Have Account Managers at the Forefront
  • Taking Advantage of SEO and AI Before It’s Too Late
  • The Biggest Risks to Watch For in AI-Driven Marketing
  • Optimizing Websites for Gen Z and Millennials
  • Why SEO Is Changing as Websites Become Less Relevant
  • What Brittany Would Do If She Were Starting an Agency Today
  • Buying vs. Building Your Agency and Which One Makes More Sense



Connect with Brittany Filori:



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> How to Turn Your Views Into Profit Using the Right Content Strategy With Travis Houston How to Turn Your Views Into Profit Using the Right Content Strategy With Travis Houston Fri, 09 May 2025 18:00:00 GMT 51:35 681bdbd83e6644d7a375357f false https://shows.acast.com/garlic/episodes/travis-houston 681bdbd83e6644d7a375357f 5b8987fb8ca6d2e42f7d01e1 travis-houston full 6 15 Most people waste hours editing videos that don’t even convert.


Travis Houston, author of Turn Views into Profit, talks about how to create high-retention content by fixing your script, not your edits.


Travis shares the systems he’s used with 7-figure brands to produce content that gets attention, holds viewers, and drives sales, all while saving 10+ hours a week with his Editless Video method. And yes, you’ll also see the moment Travis presses ONE button on his Stream Deck and changes his entire camera setup live, it’s the kind of next-level video productivity you didn’t know you needed.


PLUS: He’s giving away his book for free (Use code “IANGARLIC”)



What You’ll Learn:


  • How to SNL Your Content With Prepurposing
  • Why 90% of Repurposed Content Fails
  • The Worst Way to Start Your Video
  • The Most Important Part of Your Video
  • The Two Parts of Your Video That Travis Says Need to Be Scripted
  • How to Use Prompt Stacks for Faster Recording
  • Travis’s Favorite AI Tools for Creators
  • How to Create an Editless Video Studio
  • Moom App CamCam and the Power of the Stream Deck
  • Why Some Creators Never Build Authority Online
  • The Real Reason Your Videos Feel Amateur
  • How to Find Your Secret Fountain of Powerful Content
  • What SNL Teaches Us About Video Production


Connect with Travis Houston:




Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Most people waste hours editing videos that don’t even convert.


Travis Houston, author of Turn Views into Profit, talks about how to create high-retention content by fixing your script, not your edits.


Travis shares the systems he’s used with 7-figure brands to produce content that gets attention, holds viewers, and drives sales, all while saving 10+ hours a week with his Editless Video method. And yes, you’ll also see the moment Travis presses ONE button on his Stream Deck and changes his entire camera setup live, it’s the kind of next-level video productivity you didn’t know you needed.


PLUS: He’s giving away his book for free (Use code “IANGARLIC”)



What You’ll Learn:


  • How to SNL Your Content With Prepurposing
  • Why 90% of Repurposed Content Fails
  • The Worst Way to Start Your Video
  • The Most Important Part of Your Video
  • The Two Parts of Your Video That Travis Says Need to Be Scripted
  • How to Use Prompt Stacks for Faster Recording
  • Travis’s Favorite AI Tools for Creators
  • How to Create an Editless Video Studio
  • Moom App CamCam and the Power of the Stream Deck
  • Why Some Creators Never Build Authority Online
  • The Real Reason Your Videos Feel Amateur
  • How to Find Your Secret Fountain of Powerful Content
  • What SNL Teaches Us About Video Production


Connect with Travis Houston:




Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Adi Klevit on Why AI is Not a Shortcut to Success and Why You Still Need Systems to Improve Business Processes Adi Klevit on Why AI is Not a Shortcut to Success and Why You Still Need Systems to Improve Business Processes Wed, 16 Apr 2025 18:00:00 GMT 22:24 67ffe0ee47809c35bd5e7e5a false https://shows.acast.com/garlic/episodes/adi-klevit-on-why-ai-is-not-a-shortcut-to-success-and-why-yo 67ffe0ee47809c35bd5e7e5a 5b8987fb8ca6d2e42f7d01e1 adi-klevit-on-why-ai-is-not-a-shortcut-to-success-and-why-yo full 6 14 AI isn’t here to replace you! it’s here to make you better. But only if you know how to use it the right way.


Meet Adi Klevit, CEO and Founder of Business Success Consulting Group, where she helps businesses document, optimize, and implement processes for long-term growth. She’s here to break down how AI can improve your systems, streamline training, and challenge your thinking to help you scale faster.


If you’re overwhelmed by AI tools and don’t know where to start, this episode will help you take control, use AI effectively, and drive your business forward.



What You’ll Learn:


  • The Right (and Wrong) Ways to Use AI in Business
  • How AI Can Become Your Strategic Thinking Partner
  • Why AI Won’t Replace Jobs—but Will Change Them
  • How to Use AI to Build Better Training and Processes


Connect with Adi Klevit:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> AI isn’t here to replace you! it’s here to make you better. But only if you know how to use it the right way.


Meet Adi Klevit, CEO and Founder of Business Success Consulting Group, where she helps businesses document, optimize, and implement processes for long-term growth. She’s here to break down how AI can improve your systems, streamline training, and challenge your thinking to help you scale faster.


If you’re overwhelmed by AI tools and don’t know where to start, this episode will help you take control, use AI effectively, and drive your business forward.



What You’ll Learn:


  • The Right (and Wrong) Ways to Use AI in Business
  • How AI Can Become Your Strategic Thinking Partner
  • Why AI Won’t Replace Jobs—but Will Change Them
  • How to Use AI to Build Better Training and Processes


Connect with Adi Klevit:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Jotform AI Changes SaaS Customer Experience and Business Growth with Aytekin Tank Jotform AI Changes SaaS Customer Experience and Business Growth with Aytekin Tank Fri, 28 Mar 2025 18:00:00 GMT 39:59 67cb6b0da890beb52e14cc08 false https://shows.acast.com/garlic/episodes/aytekin-tank 67cb6b0da890beb52e14cc08 5b8987fb8ca6d2e42f7d01e1 aytekin-tank full 6 13 Jotform isn’t just about forms anymore. AI is changing everything.


In this episode of the Garlic Marketing Show, Aytekin Tank, Founder & CEO of Jotform, shares how his team is replacing traditional forms with AI agents, their game-changing experiment with Google AI, and how they’re using customer stories to shape their products.


If you want to know how to use AI in your business, create better customer experiences, and stay ahead in SaaS—this episode is for you.


What You’ll Learn:


  • Why Jotform is moving from forms to AI agents
  • How Google AI helped test 2,000 ideas instantly
  • The power of customer interviews & why they WATCH them instead of reading transcripts
  • The biggest mistake in customer research and how to fix it
  • Why businesses are more comfortable talking to AI than humans
  • How AI will change customer support and sales forever
  • The future of AI-powered customer interaction
  • How Aytekin’s kids are learning AI faster than adults


Connect with Aytekin Tank:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Jotform isn’t just about forms anymore. AI is changing everything.


In this episode of the Garlic Marketing Show, Aytekin Tank, Founder & CEO of Jotform, shares how his team is replacing traditional forms with AI agents, their game-changing experiment with Google AI, and how they’re using customer stories to shape their products.


If you want to know how to use AI in your business, create better customer experiences, and stay ahead in SaaS—this episode is for you.


What You’ll Learn:


  • Why Jotform is moving from forms to AI agents
  • How Google AI helped test 2,000 ideas instantly
  • The power of customer interviews & why they WATCH them instead of reading transcripts
  • The biggest mistake in customer research and how to fix it
  • Why businesses are more comfortable talking to AI than humans
  • How AI will change customer support and sales forever
  • The future of AI-powered customer interaction
  • How Aytekin’s kids are learning AI faster than adults


Connect with Aytekin Tank:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Using Private Jets for Business Growth High End Masterminds and Elite Networking with Lea Woodford Using Private Jets for Business Growth High End Masterminds and Elite Networking with Lea Woodford Wed, 26 Mar 2025 18:00:00 GMT 26:46 67cb6157ffae9c0f4e76b32d false https://shows.acast.com/garlic/episodes/lea-woodford 67cb6157ffae9c0f4e76b32d 5b8987fb8ca6d2e42f7d01e1 lea-woodford full 6 12 Private jets aren’t just for luxury. They’re a powerful business tool for networking, deal-making, and elite masterminds.


On this episode of the Garlic Marketing Show, Lea Woodford, CEO of SmartFem Media Group, reveals how she leverages private jets to land high-profile clients, host exclusive events, and create unforgettable experiences that build long-term relationships.


What You’ll Learn:


  • Why private jets are the ultimate business tool for high-end masterminds
  • How Lea landed interviews with Jane Seymour, Guy Fieri, Dan Sullivan, and Robert Kiyosaki
  • Turning print magazines into a 92 percent speaker acceptance rate
  • How Lea used private jets to land six-figure deals
  • The hidden tax benefits of owning a private jet
  • Why private jet memberships are a bad investment
  • How to book a private jet experience for business growth


Connect with Lea Woodford:



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Private jets aren’t just for luxury. They’re a powerful business tool for networking, deal-making, and elite masterminds.


On this episode of the Garlic Marketing Show, Lea Woodford, CEO of SmartFem Media Group, reveals how she leverages private jets to land high-profile clients, host exclusive events, and create unforgettable experiences that build long-term relationships.


What You’ll Learn:


  • Why private jets are the ultimate business tool for high-end masterminds
  • How Lea landed interviews with Jane Seymour, Guy Fieri, Dan Sullivan, and Robert Kiyosaki
  • Turning print magazines into a 92 percent speaker acceptance rate
  • How Lea used private jets to land six-figure deals
  • The hidden tax benefits of owning a private jet
  • Why private jet memberships are a bad investment
  • How to book a private jet experience for business growth


Connect with Lea Woodford:



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Chris Martinez on Why Most Agency Owners Struggle to Scale Profitably and What to Do Before an Exit Chris Martinez on Why Most Agency Owners Struggle to Scale Profitably and What to Do Before an Exit Fri, 21 Mar 2025 18:00:00 GMT 35:03 67db299b13f133b29d7a0e45 false https://shows.acast.com/garlic/episodes/chris-martinez 67db299b13f133b29d7a0e45 5b8987fb8ca6d2e42f7d01e1 chris-martinez full 6 11 Most agency owners hit a revenue ceiling, struggle with operations, and work harder for less money. The dream of running a business turns into stress, frustration, and exhaustion.


In this episode of the Garlic Marketing Show, Chris Martinez, CEO & Founder of DUDE Agency, reveals why most agencies fail to scale, the biggest profit mistakes owners make, and how to build an agency that makes money without running you into the ground.


Chris shares the key revenue thresholds agencies struggle to pass, how to hire the right team, and why most agency owners don’t pay themselves enough. If you’re running an agency and feeling stuck, this episode is a must-watch.


What You’ll Learn:


  • The biggest reasons agency owners get stuck
  • Why most agencies don’t take home enough profit
  • The key revenue ceilings agency owners struggle to break through
  • How Chris built and scaled his agency using outsourcing
  • The hiring mistakes that kill agency growth
  • How to get consistent lead flow without wasting money
  • When to hire a Salesperson and why Most agencies get it Wrong
  • Why most agencies focus on sales instead of fixing operations
  • The first thing to do when preparing for an agency exit
  • What buyers look at before acquiring your agency


Connect with Chris Martinez:



Resources:





Hosted on Acast. See acast.com/privacy for more information.

]]> Most agency owners hit a revenue ceiling, struggle with operations, and work harder for less money. The dream of running a business turns into stress, frustration, and exhaustion.


In this episode of the Garlic Marketing Show, Chris Martinez, CEO & Founder of DUDE Agency, reveals why most agencies fail to scale, the biggest profit mistakes owners make, and how to build an agency that makes money without running you into the ground.


Chris shares the key revenue thresholds agencies struggle to pass, how to hire the right team, and why most agency owners don’t pay themselves enough. If you’re running an agency and feeling stuck, this episode is a must-watch.


What You’ll Learn:


  • The biggest reasons agency owners get stuck
  • Why most agencies don’t take home enough profit
  • The key revenue ceilings agency owners struggle to break through
  • How Chris built and scaled his agency using outsourcing
  • The hiring mistakes that kill agency growth
  • How to get consistent lead flow without wasting money
  • When to hire a Salesperson and why Most agencies get it Wrong
  • Why most agencies focus on sales instead of fixing operations
  • The first thing to do when preparing for an agency exit
  • What buyers look at before acquiring your agency


Connect with Chris Martinez:



Resources:





Hosted on Acast. See acast.com/privacy for more information.

]]> Tom Ruwitch on AI Content Email Campaigns and Scaling Engagement Without Losing Subscribers Tom Ruwitch on AI Content Email Campaigns and Scaling Engagement Without Losing Subscribers Wed, 19 Mar 2025 19:00:00 GMT 45:13 67cb59f3baaeff02dc08ca66 false https://shows.acast.com/garlic/episodes/tom-ruwitch 67cb59f3baaeff02dc08ca66 5b8987fb8ca6d2e42f7d01e1 tom-ruwitch full 6 10 Email is NOT dead, most businesses just aren’t using it right.


On this episode of the Garlic Marketing Show, Tom Ruwitch, Client Attraction Strategist and Founder of Story Power Marketing breaks down the biggest email marketing myths, the mistakes killing your open rates, and how he sends out 8 emails a day without losing subscribers.


What You’ll Learn:


  • Why AI won’t replace great email marketing
  • How Tom scaled and sold his email service provider business
  • The BS behind 80/20 value content and why daily emails work
  • Why most businesses struggle with content and how to fix it
  • The essential email campaigns every business needs
  • Why "build it and they will come" is the biggest marketing lie
  • The REAL key to email open rates (it’s not the subject line)
  • Using AI for content creation without losing your brand voice
  • Tom’s book Story Power Marketing and why you need it


Connect with Tom Ruwitch:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Email is NOT dead, most businesses just aren’t using it right.


On this episode of the Garlic Marketing Show, Tom Ruwitch, Client Attraction Strategist and Founder of Story Power Marketing breaks down the biggest email marketing myths, the mistakes killing your open rates, and how he sends out 8 emails a day without losing subscribers.


What You’ll Learn:


  • Why AI won’t replace great email marketing
  • How Tom scaled and sold his email service provider business
  • The BS behind 80/20 value content and why daily emails work
  • Why most businesses struggle with content and how to fix it
  • The essential email campaigns every business needs
  • Why "build it and they will come" is the biggest marketing lie
  • The REAL key to email open rates (it’s not the subject line)
  • Using AI for content creation without losing your brand voice
  • Tom’s book Story Power Marketing and why you need it


Connect with Tom Ruwitch:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> How Justin Brooke Built a $1.3M Agency and Scaled With Book Funnels, Ads, and Certifications How Justin Brooke Built a $1.3M Agency and Scaled With Book Funnels, Ads, and Certifications Fri, 14 Mar 2025 19:00:00 GMT 33:50 67cb523dffae9c0f4e738db6 false https://shows.acast.com/garlic/episodes/justin-brooke 67cb523dffae9c0f4e738db6 5b8987fb8ca6d2e42f7d01e1 justin-brooke full 6 9 What if scaling your agency wasn’t about chasing more clients but about selling the right offers in the right way?


In this episode of the Garlic Marketing Show, Justin Brooke, founder of AdSkills.com and FaithFunnels, reveals how he built and sold multiple businesses, used book funnels to profitably generate leads, and why retargeting is still one of the most powerful strategies for growing a business.



What You’ll Learn:


  • The book funnel strategy that sold 50+ books per day profitably
  • Why Google Ads changed everything for Justin
  • The biggest mistakes agencies make with paid ads
  • How courses became a lead-gen machine for his agency
  • Why most agencies lose money on ads (and how to fix it)
  • The real reason Justin switched from free+shipping to “pay what you want”
  • Why physical books convert better than digital ones
  • Retargeting secrets that every business needs to know


Connect with Justin Brooke:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> What if scaling your agency wasn’t about chasing more clients but about selling the right offers in the right way?


In this episode of the Garlic Marketing Show, Justin Brooke, founder of AdSkills.com and FaithFunnels, reveals how he built and sold multiple businesses, used book funnels to profitably generate leads, and why retargeting is still one of the most powerful strategies for growing a business.



What You’ll Learn:


  • The book funnel strategy that sold 50+ books per day profitably
  • Why Google Ads changed everything for Justin
  • The biggest mistakes agencies make with paid ads
  • How courses became a lead-gen machine for his agency
  • Why most agencies lose money on ads (and how to fix it)
  • The real reason Justin switched from free+shipping to “pay what you want”
  • Why physical books convert better than digital ones
  • Retargeting secrets that every business needs to know


Connect with Justin Brooke:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Google Insider Aaron Levenstadt Shares Secrets to Agency Growth and Sales Success Google Insider Aaron Levenstadt Shares Secrets to Agency Growth and Sales Success Wed, 12 Mar 2025 19:00:00 GMT 41:22 67cb4d6622c74795c365eac1 false https://shows.acast.com/garlic/episodes/aaron-levenstadt 67cb4d6622c74795c365eac1 5b8987fb8ca6d2e42f7d01e1 aaron-levenstadt full 6 8 What if your sales strategy is holding back your agency’s growth?


Aaron Levenstadt, former Googler and founder of Agency Alliance shares how he scaled and exited two agencies by mastering sales and specialization.

If you’re running an agency, selling a service, or struggling to close deals—this episode will change the way you approach sales.


What You’ll Learn:


  • The bedrock changes Aaron made to scale and exit two agencies
  • The Three W’s Framework that fixes broken sales calls
  • The biggest sales mistakes killing agency growth
  • The most common question agencies answer wrong on sales calls
  • How to structure your offer so clients stop hesitating
  • Reawakening sleeping leads (you don’t need more leads!)
  • The Dr. Seuss book that will make you a better salesperson
  • Why founder-led sales aren’t the problem—it’s your process


Connect with Aaron Levenstadt:



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> What if your sales strategy is holding back your agency’s growth?


Aaron Levenstadt, former Googler and founder of Agency Alliance shares how he scaled and exited two agencies by mastering sales and specialization.

If you’re running an agency, selling a service, or struggling to close deals—this episode will change the way you approach sales.


What You’ll Learn:


  • The bedrock changes Aaron made to scale and exit two agencies
  • The Three W’s Framework that fixes broken sales calls
  • The biggest sales mistakes killing agency growth
  • The most common question agencies answer wrong on sales calls
  • How to structure your offer so clients stop hesitating
  • Reawakening sleeping leads (you don’t need more leads!)
  • The Dr. Seuss book that will make you a better salesperson
  • Why founder-led sales aren’t the problem—it’s your process


Connect with Aaron Levenstadt:



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> The Biggest Mistakes Digital Agencies Make Before Selling and How to Scale Profit for an Exit The Biggest Mistakes Digital Agencies Make Before Selling and How to Scale Profit for an Exit Thu, 06 Mar 2025 19:00:00 GMT 31:09 67c9ebee8c2cf351b1670044 false https://shows.acast.com/garlic/episodes/jonathan-baker 67c9ebee8c2cf351b1670044 5b8987fb8ca6d2e42f7d01e1 jonathan-baker full 6 7 Most agency owners think selling their business will be easy. The reality? Most agencies aren’t even sellable.


Jonathan Baker, Practice Lead, M&A at Punctuation, breaks down exactly how to make your agency valuable, what buyers actually look for, and how to avoid the biggest M&A mistakes.


If you’re even thinking about selling your agency, you need to start setting it up NOW.


What You’ll Learn:


  • The truth about selling a digital agency
  • What’s a healthy profit margin for an agency? (If it’s under 20%, you’re in trouble)
  • How much should agency owners actually pay themselves? (Most get this wrong)
  • The #1 component to scaling an agency’s profit for exit
  • Why founder-led sales are a trap (and what to do instead)
  • How to price your agency services (hourly rates vs. value-based pricing)
  • The biggest growth mistake agencies make before selling
  • How to find a fun AND profitable niche


Connect with Jonathan Baker:



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Most agency owners think selling their business will be easy. The reality? Most agencies aren’t even sellable.


Jonathan Baker, Practice Lead, M&A at Punctuation, breaks down exactly how to make your agency valuable, what buyers actually look for, and how to avoid the biggest M&A mistakes.


If you’re even thinking about selling your agency, you need to start setting it up NOW.


What You’ll Learn:


  • The truth about selling a digital agency
  • What’s a healthy profit margin for an agency? (If it’s under 20%, you’re in trouble)
  • How much should agency owners actually pay themselves? (Most get this wrong)
  • The #1 component to scaling an agency’s profit for exit
  • Why founder-led sales are a trap (and what to do instead)
  • How to price your agency services (hourly rates vs. value-based pricing)
  • The biggest growth mistake agencies make before selling
  • How to find a fun AND profitable niche


Connect with Jonathan Baker:



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Ralph Burns on Scaling Ads and Mastering Multi-Channel Marketing for Business Growth Ralph Burns on Scaling Ads and Mastering Multi-Channel Marketing for Business Growth Fri, 28 Feb 2025 19:00:00 GMT 59:57 67c1ffc5c003bff532175fd9 false https://shows.acast.com/garlic/episodes/ralph-burns- 67c1ffc5c003bff532175fd9 5b8987fb8ca6d2e42f7d01e1 ralph-burns- full 6 6 Your ads are lying to you. Meta says you have a 4X ROAS. So does Google. So does YouTube. But where is your actual revenue coming from?


In this episode of the Garlic Marketing Show, Ralph Burns, Founder & CEO of Tier 11, reveals why most businesses waste ad spend chasing misleading metrics and how to fix it. Plus, Ad platforms want credit for every sale, but if you don’t know which channels actually work, you’re wasting money and missing real growth opportunities.


If your ads aren’t scaling or your data is leading you in the wrong direction, connect with Ralph Burns at tier11.com.


What You’ll Learn:


  • Why ROAS Inside Ad Platforms Doesn’t Tell the Full Story
  • The Biggest Mistake Ad Agencies Make That Keeps Businesses Stuck Instead of Scaling
  • How to Track Customer Journeys Across Facebook, Google, YouTube, and Email
  • Why Most Black Friday and Holiday Campaigns Fail
  • How Tier 11 Helps Brands Clean Up Analytics and Scale the Right Ads


Connect with Ralph Burns:



Resources:




Hosted on Acast. See acast.com/privacy for more information.

]]> Your ads are lying to you. Meta says you have a 4X ROAS. So does Google. So does YouTube. But where is your actual revenue coming from?


In this episode of the Garlic Marketing Show, Ralph Burns, Founder & CEO of Tier 11, reveals why most businesses waste ad spend chasing misleading metrics and how to fix it. Plus, Ad platforms want credit for every sale, but if you don’t know which channels actually work, you’re wasting money and missing real growth opportunities.


If your ads aren’t scaling or your data is leading you in the wrong direction, connect with Ralph Burns at tier11.com.


What You’ll Learn:


  • Why ROAS Inside Ad Platforms Doesn’t Tell the Full Story
  • The Biggest Mistake Ad Agencies Make That Keeps Businesses Stuck Instead of Scaling
  • How to Track Customer Journeys Across Facebook, Google, YouTube, and Email
  • Why Most Black Friday and Holiday Campaigns Fail
  • How Tier 11 Helps Brands Clean Up Analytics and Scale the Right Ads


Connect with Ralph Burns:



Resources:




Hosted on Acast. See acast.com/privacy for more information.

]]> Boost Sales and Streamline Operations with CRM Strategies from Nelson de Miranda Boost Sales and Streamline Operations with CRM Strategies from Nelson de Miranda Wed, 26 Feb 2025 19:00:00 GMT 24:10 67c1effb5c185beda42db3a4 false https://shows.acast.com/garlic/episodes/nelson-de-miranda 67c1effb5c185beda42db3a4 5b8987fb8ca6d2e42f7d01e1 nelson-de-miranda full 6 5 What’s holding back your business growth? CRM expert Nelson de Miranda shares how Method.me integrates with accounting platforms like QuickBooks to streamline operations, improve follow-ups, and grow profits. Hear real success stories, including a company doubling its revenue and a pool services business transforming its workflow. Learn how to leverage CRM tools to identify your best customers, optimize sales processes, and create a seamless customer journey.


Here’s what you’ll learn in this episode:


  • How Method.me integrates sales and accounting for efficiency
  • Real-life success stories of businesses transforming with CRMs
  • Practical steps to start building the perfect CRM strategy for your business
  • The overlooked power of follow-ups in scaling sales and profit


Connect with Guest:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> What’s holding back your business growth? CRM expert Nelson de Miranda shares how Method.me integrates with accounting platforms like QuickBooks to streamline operations, improve follow-ups, and grow profits. Hear real success stories, including a company doubling its revenue and a pool services business transforming its workflow. Learn how to leverage CRM tools to identify your best customers, optimize sales processes, and create a seamless customer journey.


Here’s what you’ll learn in this episode:


  • How Method.me integrates sales and accounting for efficiency
  • Real-life success stories of businesses transforming with CRMs
  • Practical steps to start building the perfect CRM strategy for your business
  • The overlooked power of follow-ups in scaling sales and profit


Connect with Guest:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Corey Quinn on Scaling an Agency from $20M to $150M with Outbound Sales and Niche Specialization Corey Quinn on Scaling an Agency from $20M to $150M with Outbound Sales and Niche Specialization Wed, 29 Jan 2025 19:00:00 GMT 46:18 679a65afa234f420da98e7c8 false https://shows.acast.com/garlic/episodes/corey-quinn 679a65afa234f420da98e7c8 5b8987fb8ca6d2e42f7d01e1 corey-quinn full 6 4 Struggling with founder-led sales? Wondering how to scale your agency sustainably?


Corey Quinn brings 17 years of agency expertise, including scaling Scorpion from $20M to $150M. Now, he’s helping agencies escape founder-led sales with proven strategies.


If you’re ready to scale your agency, you don’t want to miss this! 🚀



What You’ll Learn:


  • How to Connect Sales And Marketing
  • How to Learn Why People DON'T Choose Your Agency
  • The Keys to Growing an Agency from $20 Million to $150 Million
  • #1 Salesperson for 19 Consecutive Quarters Selling PPC and Seo Selling Six-figure
  • The Importance of Not Depending on Inbound Lead Referral



Connect with Corey Quinn:




Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Struggling with founder-led sales? Wondering how to scale your agency sustainably?


Corey Quinn brings 17 years of agency expertise, including scaling Scorpion from $20M to $150M. Now, he’s helping agencies escape founder-led sales with proven strategies.


If you’re ready to scale your agency, you don’t want to miss this! 🚀



What You’ll Learn:


  • How to Connect Sales And Marketing
  • How to Learn Why People DON'T Choose Your Agency
  • The Keys to Growing an Agency from $20 Million to $150 Million
  • #1 Salesperson for 19 Consecutive Quarters Selling PPC and Seo Selling Six-figure
  • The Importance of Not Depending on Inbound Lead Referral



Connect with Corey Quinn:




Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> How Tier 11 Helped Condition 1 Double Revenue with Creative Ad Strategies and Data-Driven Marketing How Tier 11 Helped Condition 1 Double Revenue with Creative Ad Strategies and Data-Driven Marketing Wed, 15 Jan 2025 19:00:00 GMT 31:47 6786b1c0e1dde61281d9a1b2 false https://shows.acast.com/garlic/episodes/romina-berbari-daou 6786b1c0e1dde61281d9a1b2 5b8987fb8ca6d2e42f7d01e1 romina-berbari-daou full 6 3 Struggling with ad performance? Romina from Tier 11 joins the Garlic Marketing Show to reveal how her team helped Condition 1 overcome inefficient ad structures, crush Black Friday, and build a roadmap to double their revenue.


Whether you're an agency or brand, you’ll gain valuable strategies to scale smarter, from crafting creative ad strategies to mastering full-funnel marketing.


Here’s what’s covered in this episode:


  • The key to cleaning up underperforming ad accounts for rapid results.
  • How strategic collaboration can make or break campaigns.
  • Why businesses need a holistic view of paid ads, CRO, and creative strategies.



Connect with Romina:



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Struggling with ad performance? Romina from Tier 11 joins the Garlic Marketing Show to reveal how her team helped Condition 1 overcome inefficient ad structures, crush Black Friday, and build a roadmap to double their revenue.


Whether you're an agency or brand, you’ll gain valuable strategies to scale smarter, from crafting creative ad strategies to mastering full-funnel marketing.


Here’s what’s covered in this episode:


  • The key to cleaning up underperforming ad accounts for rapid results.
  • How strategic collaboration can make or break campaigns.
  • Why businesses need a holistic view of paid ads, CRO, and creative strategies.



Connect with Romina:



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Build a Business That Supports Your Life with Jason Wojo's Vision Strategies]]> Thu, 09 Jan 2025 19:00:00 GMT 33:34 67800a4ae83bfb002d043fa6 false https://shows.acast.com/garlic/episodes/jason-wojo 67800a4ae83bfb002d043fa6 5b8987fb8ca6d2e42f7d01e1 jason-wojo full 6 2 Struggling to balance your life and business? Jason Wojo, CEO of Lifeonaire, reveals the key to creating a vision that transforms everything. Learn how Lifeonaire helped entrepreneurs double their income, reclaim their time, and scale with purpose. Whether you're overworked or looking to grow smarter, this episode offers proven strategies to align your business with your ideal life.


Here’s what you’ll discover in this episode:


  • The surprising cost of a lack of vision in business and life.
  • How a real estate investor doubled her income while cutting work hours in half.
  • The three questions every entrepreneur must answer for clarity and success.
  • Strategies to create a purpose-driven business that thrives without sacrificing freedom.


Connect with Jason Wojo:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Struggling to balance your life and business? Jason Wojo, CEO of Lifeonaire, reveals the key to creating a vision that transforms everything. Learn how Lifeonaire helped entrepreneurs double their income, reclaim their time, and scale with purpose. Whether you're overworked or looking to grow smarter, this episode offers proven strategies to align your business with your ideal life.


Here’s what you’ll discover in this episode:


  • The surprising cost of a lack of vision in business and life.
  • How a real estate investor doubled her income while cutting work hours in half.
  • The three questions every entrepreneur must answer for clarity and success.
  • Strategies to create a purpose-driven business that thrives without sacrificing freedom.


Connect with Jason Wojo:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Building Virtual Car Commercials with CGI and AI and How Faruk Heplevent and The Scope Are Changing the Game Building Virtual Car Commercials with CGI and AI and How Faruk Heplevent and The Scope Are Changing the Game Thu, 02 Jan 2025 19:00:18 GMT 28:23 6776d52d77d7a3f73a88792b false https://shows.acast.com/garlic/episodes/faruk-heplevent- 6776d52d77d7a3f73a88792b 5b8987fb8ca6d2e42f7d01e1 faruk-heplevent- full 6 1 Ever wondered how car commercials can look so real without ever hitting the road?


In this episode of the Garlic Marketing Show, we’re joined by Faruk Heplevent from The Scope/ CGI Studio, a company revolutionizing the automotive industry by using CGI and AI to create stunningly realistic virtual car commercials. We discuss how this technology is saving millions by eliminating the need for handmade prototypes and real-world shoots, while also protecting secret car designs.


Tune in for a fascinating look at the future of marketing and production, and learn how these innovations can transform your business!


What You’ll Learn:


  • Virtual Car Commercials Eliminate the Need for Expensive Real-World Shoots
  • Protect Secret Car Designs with CGI and AI Technology
  • Save Millions by Replacing Handmade Prototypes with Digital Models
  • Create Stunningly Realistic Environments Without Stepping Outside
  • AI-Driven Creativity Makes Production Faster and More Efficient
  • How Virtual Cities Are Reshaping the Future of Automotive Marketing


Connect with Faruk:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Ever wondered how car commercials can look so real without ever hitting the road?


In this episode of the Garlic Marketing Show, we’re joined by Faruk Heplevent from The Scope/ CGI Studio, a company revolutionizing the automotive industry by using CGI and AI to create stunningly realistic virtual car commercials. We discuss how this technology is saving millions by eliminating the need for handmade prototypes and real-world shoots, while also protecting secret car designs.


Tune in for a fascinating look at the future of marketing and production, and learn how these innovations can transform your business!


What You’ll Learn:


  • Virtual Car Commercials Eliminate the Need for Expensive Real-World Shoots
  • Protect Secret Car Designs with CGI and AI Technology
  • Save Millions by Replacing Handmade Prototypes with Digital Models
  • Create Stunningly Realistic Environments Without Stepping Outside
  • AI-Driven Creativity Makes Production Faster and More Efficient
  • How Virtual Cities Are Reshaping the Future of Automotive Marketing


Connect with Faruk:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Elliot Connie on How Better Questions Drive Personal and Business Growth Elliot Connie on How Better Questions Drive Personal and Business Growth Wed, 04 Dec 2024 19:00:30 GMT 31:50 67447840c11fbabc61a46223 false https://shows.acast.com/garlic/episodes/elliot-connie 67447840c11fbabc61a46223 5b8987fb8ca6d2e42f7d01e1 elliot-connie full 5 18 Can asking better questions change your future? Elliot Connie believes it can. As a psychotherapist, author, and founder of The Solution Focused Universe, Elliot has built a multi-seven-figure business, amassed 150,000 email subscribers, and inspired countless lives—all by asking the right questions.


In this conversation, Elliot shares:


  • The importance of focusing on one person when creating content.
  • How to make questions actionable and transformative.
  • The surprising power of gratitude in building an audience.


Discover his unique mindset and strategies, including insights from his book, Change Your Questions, Change Your Future.


Connect with Elliot Connie:




Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Can asking better questions change your future? Elliot Connie believes it can. As a psychotherapist, author, and founder of The Solution Focused Universe, Elliot has built a multi-seven-figure business, amassed 150,000 email subscribers, and inspired countless lives—all by asking the right questions.


In this conversation, Elliot shares:


  • The importance of focusing on one person when creating content.
  • How to make questions actionable and transformative.
  • The surprising power of gratitude in building an audience.


Discover his unique mindset and strategies, including insights from his book, Change Your Questions, Change Your Future.


Connect with Elliot Connie:




Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Avoiding the “Zone of Doubt” in Customer Relationships with George Bryant Avoiding the “Zone of Doubt” in Customer Relationships with George Bryant Wed, 27 Nov 2024 19:00:09 GMT 39:45 67447702507c8fc412e481b8 false https://shows.acast.com/garlic/episodes/george-bryant 67447702507c8fc412e481b8 5b8987fb8ca6d2e42f7d01e1 george-bryant full 5 17 George Bryant—master of scaling businesses that truly connect, shares game-changing insights, from the 3 biggest mistakes in the customer journey to the surprising importance of speed, response, and meeting customers where they are.


We also dive into concepts you won’t hear anywhere else: the ‘Triangle of Poop,’ the ‘Zone of Doubt,’ and George’s wild journey from a 7-figure cooking blog he walked away from, to billion-dollar consulting. Plus, George drops his #1 app pick for social media in 2024, and you won’t believe his take on the Cardinal Sin of marketing.


What You’ll Learn:


  • Avoiding the “Zone of Doubt” in Customer Relationships
  • How to Prevent “Drowning the Journey” with Too Much Information
  • Building Emotional Safety to Strengthen Customer Trust
  • Why Customers Need Evidence Before They Commit
  • Create Your Ideal Customer Through Exceptional Experience
  • Social Media Is a Party—Build Relationships, Not Just Sales
  • Leadership and Consistency: Reinforcing Core Messages That Stick
  • The Cardinal Sin of Marketing: Getting Attention Without Engagement
  • Why Scaling Success Depends on Retaining Relationships


Connect with George Bryant:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> George Bryant—master of scaling businesses that truly connect, shares game-changing insights, from the 3 biggest mistakes in the customer journey to the surprising importance of speed, response, and meeting customers where they are.


We also dive into concepts you won’t hear anywhere else: the ‘Triangle of Poop,’ the ‘Zone of Doubt,’ and George’s wild journey from a 7-figure cooking blog he walked away from, to billion-dollar consulting. Plus, George drops his #1 app pick for social media in 2024, and you won’t believe his take on the Cardinal Sin of marketing.


What You’ll Learn:


  • Avoiding the “Zone of Doubt” in Customer Relationships
  • How to Prevent “Drowning the Journey” with Too Much Information
  • Building Emotional Safety to Strengthen Customer Trust
  • Why Customers Need Evidence Before They Commit
  • Create Your Ideal Customer Through Exceptional Experience
  • Social Media Is a Party—Build Relationships, Not Just Sales
  • Leadership and Consistency: Reinforcing Core Messages That Stick
  • The Cardinal Sin of Marketing: Getting Attention Without Engagement
  • Why Scaling Success Depends on Retaining Relationships


Connect with George Bryant:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> How Selling Your Digital Agency Can Be a Strategy for Scaling Not Just an Exit with Todd Taskey How Selling Your Digital Agency Can Be a Strategy for Scaling Not Just an Exit with Todd Taskey Wed, 09 Oct 2024 18:00:07 GMT 29:03 66e87d764f38fdc2a5c6a8ab false https://shows.acast.com/garlic/episodes/todd-taskey 66e87d764f38fdc2a5c6a8ab 5b8987fb8ca6d2e42f7d01e1 todd-taskey full 5 15 Ever thought about scaling your digital agency by selling it? On this week’s Garlic Marketing Show, we dive into a fascinating conversation with Todd Taskey from Potomac Business Capital, who shares how selling your agency could be the key to unlocking new growth opportunities.


Todd reveals the keys to building a great company, making your agency irresistible to buyers, and the often-overlooked strategy of scaling through selling. Plus, real stories of agencies that have grown exponentially after leveraging strategic sales.


This episode is packed with insights that could change the way you think about growing your business. Don’t miss it!



What You’ll Learn:


  • Important Factors That Make Your Agency Attractive to Buyers, Like Recurring Revenue and Client Retention
  • Common Pitfalls That Can Prevent a Deal from Closing and How to Avoid Them
  • Real-Life Examples of Successful Agency Sales and What Made Them Stand Out to Private Equity Firms
  • The Critical Role That Strong Financials, Sales, and Marketing Play in Securing a Higher Valuation
  • Why Building a Sales Function, Rather Than Just Hiring a Salesperson, Is Crucial for Agency Growth
  • How Private Equity Views Agency Acquisitions and How You Can Leverage Their Resources for Long-Term Growth


Connect with Todd Taskey:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Ever thought about scaling your digital agency by selling it? On this week’s Garlic Marketing Show, we dive into a fascinating conversation with Todd Taskey from Potomac Business Capital, who shares how selling your agency could be the key to unlocking new growth opportunities.


Todd reveals the keys to building a great company, making your agency irresistible to buyers, and the often-overlooked strategy of scaling through selling. Plus, real stories of agencies that have grown exponentially after leveraging strategic sales.


This episode is packed with insights that could change the way you think about growing your business. Don’t miss it!



What You’ll Learn:


  • Important Factors That Make Your Agency Attractive to Buyers, Like Recurring Revenue and Client Retention
  • Common Pitfalls That Can Prevent a Deal from Closing and How to Avoid Them
  • Real-Life Examples of Successful Agency Sales and What Made Them Stand Out to Private Equity Firms
  • The Critical Role That Strong Financials, Sales, and Marketing Play in Securing a Higher Valuation
  • Why Building a Sales Function, Rather Than Just Hiring a Salesperson, Is Crucial for Agency Growth
  • How Private Equity Views Agency Acquisitions and How You Can Leverage Their Resources for Long-Term Growth


Connect with Todd Taskey:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Matthew Kimberley's Book Yourself Solid for Coaches]]> Wed, 02 Oct 2024 18:00:02 GMT 37:58 66f6f1af2750688fd036d941 false https://shows.acast.com/garlic/episodes/matthew-kimberley 66f6f1af2750688fd036d941 5b8987fb8ca6d2e42f7d01e1 matthew-kimberley full 5 14 Are you a coach or consultant struggling to book those dream clients? Get ready to change that! On this episode of the Garlic Marketing Show, we’re diving deep with  Matthew Kimberley, co-author of the game-changing book, Book Yourself Solid. Matthew and I will be discussing the powerful concept of the anti-funnel, and why you don’t need a complex tech stack to build a successful coaching or consulting business.


From creating a Red Velvet Rope Policy to making offers in direct proportion to trust, Matthew shares actionable insights to help you understand your ideal clients before you even start marketing. Whether you’re aiming to book clients paying $2,500 or $25,000, this episode is packed with steps you can take right now to start landing those deals.


Don't miss out—tune in for more marketing wisdom and discover how to book yourself solid without the overwhelm!


What You’ll Learn:


  • Ditch the Funnel and Build Trust for High-Ticket Clients
  • Select Only the Clients Who Energize You with a Red Velvet Rope Policy
  • Why Marketing Should Be the Last Step in Your Business Strategy
  • Systematize Your Success with a Proven Method for Booking Clients
  • Make Offers That Match the Trust You've Earned with Clients
  • Leverage Relationship Capital to Grow Your Coaching Business


Connect with Matthew Kimberley:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Are you a coach or consultant struggling to book those dream clients? Get ready to change that! On this episode of the Garlic Marketing Show, we’re diving deep with  Matthew Kimberley, co-author of the game-changing book, Book Yourself Solid. Matthew and I will be discussing the powerful concept of the anti-funnel, and why you don’t need a complex tech stack to build a successful coaching or consulting business.


From creating a Red Velvet Rope Policy to making offers in direct proportion to trust, Matthew shares actionable insights to help you understand your ideal clients before you even start marketing. Whether you’re aiming to book clients paying $2,500 or $25,000, this episode is packed with steps you can take right now to start landing those deals.


Don't miss out—tune in for more marketing wisdom and discover how to book yourself solid without the overwhelm!


What You’ll Learn:


  • Ditch the Funnel and Build Trust for High-Ticket Clients
  • Select Only the Clients Who Energize You with a Red Velvet Rope Policy
  • Why Marketing Should Be the Last Step in Your Business Strategy
  • Systematize Your Success with a Proven Method for Booking Clients
  • Make Offers That Match the Trust You've Earned with Clients
  • Leverage Relationship Capital to Grow Your Coaching Business


Connect with Matthew Kimberley:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> YouTube Ads Best Practices and Future Trends with Jake Larsen YouTube Ads Best Practices and Future Trends with Jake Larsen Thu, 12 Sep 2024 18:00:18 GMT 29:46 66e32a9851960f14a8d9b1a7 false https://shows.acast.com/garlic/episodes/jake-larsen 66e32a9851960f14a8d9b1a7 5b8987fb8ca6d2e42f7d01e1 jake-larsen full 5 13 YouTube Ads continue to be one of the top tools for business growth. Jake Larsen from Video Power Marketing shares how to get a 3x ROAS while using AI to refine ad strategies. Whether you’re in eCommerce, coaching, or finance, YouTube can bring more qualified leads by targeting the right audience with the right message.


Learn what’s working and how to optimize your campaigns for better results.


What You’ll Learn:


  • How to Achieve a 3X ROAS with YouTube Ads
  • Why YouTube Ads Are Perfect for Low Ticket Offers
  • The Four Reasons YouTube Ads Fail: Are You Making These Mistakes?
  • How to Use AI to Cut Your Video Ad Creation Time in Half
  • Advertising Is Gasoline: Make Sure Your Funnel Is Ready
  • Organic YouTube and Ads: How They Work Together for Maximum Results
  • The Power of Testing: Find Out What’s Really Working in Your Ads
  • Why Lead Quality Beats Quantity in YouTube Ad Campaigns
  • The Two Most Important Parts of a YouTube Ad
  • Use Multiple Hooks in Your Ads to Boost Performance


Connect with Jake Larsen:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> YouTube Ads continue to be one of the top tools for business growth. Jake Larsen from Video Power Marketing shares how to get a 3x ROAS while using AI to refine ad strategies. Whether you’re in eCommerce, coaching, or finance, YouTube can bring more qualified leads by targeting the right audience with the right message.


Learn what’s working and how to optimize your campaigns for better results.


What You’ll Learn:


  • How to Achieve a 3X ROAS with YouTube Ads
  • Why YouTube Ads Are Perfect for Low Ticket Offers
  • The Four Reasons YouTube Ads Fail: Are You Making These Mistakes?
  • How to Use AI to Cut Your Video Ad Creation Time in Half
  • Advertising Is Gasoline: Make Sure Your Funnel Is Ready
  • Organic YouTube and Ads: How They Work Together for Maximum Results
  • The Power of Testing: Find Out What’s Really Working in Your Ads
  • Why Lead Quality Beats Quantity in YouTube Ad Campaigns
  • The Two Most Important Parts of a YouTube Ad
  • Use Multiple Hooks in Your Ads to Boost Performance


Connect with Jake Larsen:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Ditch the Sales Calls and Double Your Profits with Jk Molina Ditch the Sales Calls and Double Your Profits with Jk Molina Wed, 28 Aug 2024 18:00:27 GMT 34:07 66ce66ad63da55a66031d235 false https://shows.acast.com/garlic/episodes/jk-molina 66ce66ad63da55a66031d235 5b8987fb8ca6d2e42f7d01e1 jk-molina full 5 12 Meet JK Molina, the strategist behind Likes Ain't Cash and former leader at Tweet Hunter. JK helps coaches and consultants eliminate sales calls, streamline teams, and focus on profit.


Instead of giving away all your knowledge, JK advocates for sharing insights – a key shift that makes a difference. He also recommends an "offer shell" approach, where you provide tiered access to your expertise.


Follow JK Molina on Instagram for practical tips as he pursues $100K in monthly profit with just 3 hours of work a day. 


P.S. Get ready to be inspired by JK's client success stories – like the one about Jacob, who bought his mom a house with a pool, thanks to JK's guidance!


What You’ll Learn:


  • How to Attract High-Value Clients with "Whale bBait" Content
  • The Difference Between Value-Based and Insight-Based Content
  • How to Create An "Offer Shell" and Provide Tiered Access to Yourself
  • JK's Journey to $100K/month Profit in 3 Hours a Day


Connect with JK Molina:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Meet JK Molina, the strategist behind Likes Ain't Cash and former leader at Tweet Hunter. JK helps coaches and consultants eliminate sales calls, streamline teams, and focus on profit.


Instead of giving away all your knowledge, JK advocates for sharing insights – a key shift that makes a difference. He also recommends an "offer shell" approach, where you provide tiered access to your expertise.


Follow JK Molina on Instagram for practical tips as he pursues $100K in monthly profit with just 3 hours of work a day. 


P.S. Get ready to be inspired by JK's client success stories – like the one about Jacob, who bought his mom a house with a pool, thanks to JK's guidance!


What You’ll Learn:


  • How to Attract High-Value Clients with "Whale bBait" Content
  • The Difference Between Value-Based and Insight-Based Content
  • How to Create An "Offer Shell" and Provide Tiered Access to Yourself
  • JK's Journey to $100K/month Profit in 3 Hours a Day


Connect with JK Molina:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Double (or Triple!) Your Business Value & Cash Flow in 3 Months with Nicholas Loise]]> Wed, 07 Aug 2024 18:00:48 GMT 45:03 66b3ca395063c053dfba66b3 false https://shows.acast.com/garlic/episodes/nicholas-loise 66b3ca395063c053dfba66b3 5b8987fb8ca6d2e42f7d01e1 nicholas-loise full 5 11 Ever wondered how to build a sales system that not only boosts your cash flow but also multiplies the value of your business? Nicholas, Founder and Chief Sales Officer of Sales Performance Team LLC  and a former VP of Sales and President of GKIC, shares his invaluable insights on everything sales – from busting the myth of hating sales to revealing the unusual places he finds top talent.


He reveals how a solid sales system is the secret ingredient. How timing is everything, and the ideal starting point. He also shares his expert advice on building your dream team.


Don't miss out on this game-changing episode! Tune in now and unlock the secrets to sales success. 🔑🎧


What You’ll Learn:


  • Doubling or Tripling Your Business Value
  • When to Start Building Your Sales Process
  • Is it Marketing or Sales That's Underperforming? 
  • What Kind of Salesperson Should You Hire, and When? 


Connect with Nicholas Loise:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Ever wondered how to build a sales system that not only boosts your cash flow but also multiplies the value of your business? Nicholas, Founder and Chief Sales Officer of Sales Performance Team LLC  and a former VP of Sales and President of GKIC, shares his invaluable insights on everything sales – from busting the myth of hating sales to revealing the unusual places he finds top talent.


He reveals how a solid sales system is the secret ingredient. How timing is everything, and the ideal starting point. He also shares his expert advice on building your dream team.


Don't miss out on this game-changing episode! Tune in now and unlock the secrets to sales success. 🔑🎧


What You’ll Learn:


  • Doubling or Tripling Your Business Value
  • When to Start Building Your Sales Process
  • Is it Marketing or Sales That's Underperforming? 
  • What Kind of Salesperson Should You Hire, and When? 


Connect with Nicholas Loise:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Growing a Membership Site and Selling Courses With Micah Mitchell from Memberium Growing a Membership Site and Selling Courses With Micah Mitchell from Memberium Wed, 31 Jul 2024 18:00:00 GMT 30:50 66aab965ab1347ecaae0edfb false https://shows.acast.com/garlic/episodes/micah-mitchell 66aab965ab1347ecaae0edfb 5b8987fb8ca6d2e42f7d01e1 micah-mitchell full 5 10 Ever dreamed of turning your expertise into a thriving course or membership? We just had THE absolute Master – Micah Mitchell, Co-founder of Memberium! 🧠

Micah's been in the game for 10 years, helping businesses like yours build booming online communities. He's seen it all, from million-dollar Amazon sellers to SaaS companies using memberships to launch their products. 🤯


Micah Mitchell reveals the 4 stages of membership growth, why integrating with your CRM is the secret sauce behind membership success... and uncovers even MORE juicy tips!


Don't miss this episode! It's packed with actionable tips and insider strategies that will transform your membership dreams into reality.


What You’ll Learn:


  • Four Stages of Growing Membership to Thousand Plus Users
  • How One SaaS Company, Spiffy, Used Memberium to Start Their SaaS Company
  • The Big Killer to Making Courses That's Going to Really Kill Your Courses
  • The Question: Does Your Membership Empire Exist in Your Head?
  • The Biggest Step That People Skip on the Way to a Thousand
  • The Pricing Sweet Spot to Provide Value
  • Should You Start a Course or Should You Start a Membership First?
  • The Simple Shift to Close the Right People Into Your Membership


Connect with Micah Mitchell:




Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Ever dreamed of turning your expertise into a thriving course or membership? We just had THE absolute Master – Micah Mitchell, Co-founder of Memberium! 🧠

Micah's been in the game for 10 years, helping businesses like yours build booming online communities. He's seen it all, from million-dollar Amazon sellers to SaaS companies using memberships to launch their products. 🤯


Micah Mitchell reveals the 4 stages of membership growth, why integrating with your CRM is the secret sauce behind membership success... and uncovers even MORE juicy tips!


Don't miss this episode! It's packed with actionable tips and insider strategies that will transform your membership dreams into reality.


What You’ll Learn:


  • Four Stages of Growing Membership to Thousand Plus Users
  • How One SaaS Company, Spiffy, Used Memberium to Start Their SaaS Company
  • The Big Killer to Making Courses That's Going to Really Kill Your Courses
  • The Question: Does Your Membership Empire Exist in Your Head?
  • The Biggest Step That People Skip on the Way to a Thousand
  • The Pricing Sweet Spot to Provide Value
  • Should You Start a Course or Should You Start a Membership First?
  • The Simple Shift to Close the Right People Into Your Membership


Connect with Micah Mitchell:




Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Sunny Dublick On How to Stop Chasing Business and Attract It with a Brand Strategy Sunny Dublick On How to Stop Chasing Business and Attract It with a Brand Strategy Wed, 24 Jul 2024 18:00:20 GMT 31:27 66a15e8cb4ed238ba58998e7 false https://shows.acast.com/garlic/episodes/sunny-dublick-on-how-to-stop-chasing-business-and-attract-it 66a15e8cb4ed238ba58998e7 5b8987fb8ca6d2e42f7d01e1 sunny-dublick-on-how-to-stop-chasing-business-and-attract-it full 5 9 Ever felt lost in the marketing maze? 🤯 You're not alone! I recently chatted with the amazing Sunny Dublick, founder of [her company name], and let me tell you, she dropped some serious marketing wisdom! 


One of her biggest tips? Stop jumping straight into tactics and get crystal clear on your brand strategy FIRST. She also stressed the importance of investing in marketing... the right way. Think of it like planting seeds. It takes time, patience, and the RIGHT strategy to see real growth. And remember, the best marketers are the best listeners. Find someone who genuinely wants to understand YOUR business, not just sell you their services.


Don't be a copycat! Stand out from the crowd by creating a brand that YOU'RE proud of and that speaks directly to your audience's heart. 


Oh, and here's a bonus tip from Sunny: Focus on referrals and word-of-mouth marketing to kickstart your growth! It's all about building those genuine connections. 


What You’ll Learn:


  • Importance of Investing in Marketing... the right way.
  • The RIGHT Strategy to See Real Growth.
  • How the Best Marketers are the Best Listeners
  • The Role of Referrals and Word-of-Mouth Marketing
  • Determining Marketing Budge
  • The Importance of a Holistic Marketing Plan
  • Identifying Red Flags in Marketers
  • The Long-Term Value of Investing in Marketing
  • The Importance of Authenticity and Human Connection
  • Building a Brand You're Proud Of


Connect with Sunny Dublick:




Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Ever felt lost in the marketing maze? 🤯 You're not alone! I recently chatted with the amazing Sunny Dublick, founder of [her company name], and let me tell you, she dropped some serious marketing wisdom! 


One of her biggest tips? Stop jumping straight into tactics and get crystal clear on your brand strategy FIRST. She also stressed the importance of investing in marketing... the right way. Think of it like planting seeds. It takes time, patience, and the RIGHT strategy to see real growth. And remember, the best marketers are the best listeners. Find someone who genuinely wants to understand YOUR business, not just sell you their services.


Don't be a copycat! Stand out from the crowd by creating a brand that YOU'RE proud of and that speaks directly to your audience's heart. 


Oh, and here's a bonus tip from Sunny: Focus on referrals and word-of-mouth marketing to kickstart your growth! It's all about building those genuine connections. 


What You’ll Learn:


  • Importance of Investing in Marketing... the right way.
  • The RIGHT Strategy to See Real Growth.
  • How the Best Marketers are the Best Listeners
  • The Role of Referrals and Word-of-Mouth Marketing
  • Determining Marketing Budge
  • The Importance of a Holistic Marketing Plan
  • Identifying Red Flags in Marketers
  • The Long-Term Value of Investing in Marketing
  • The Importance of Authenticity and Human Connection
  • Building a Brand You're Proud Of


Connect with Sunny Dublick:




Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> AI Brand Tips for B2B Businesses with Kate DiLeo AI Brand Tips for B2B Businesses with Kate DiLeo Wed, 17 Jul 2024 18:00:00 GMT 23:46 6697e314c86d4486beb09ac5 false https://shows.acast.com/garlic/episodes/kate-dileo 6697e314c86d4486beb09ac5 5b8987fb8ca6d2e42f7d01e1 kate-dileo full 5 8 Tired of your brand message falling flat?  We've got the perfect pick-me-up! Kate DiLeo is here to rescue your revenue with the power of branding (and a sprinkle of AI magic).


As a brand architect, Kate knows that your brand is WAY more than just a pretty logo. It's a promise to your customers, the secret sauce that drives those sweet, sweet sales. 💰  In our chat, she dives deep into why B2B and service-based businesses NEED to nail their brand messaging NOW if they want to attract the RIGHT clients and shorten those sales cycles. 🏎️


✨ But wait, there's more! Kate spills the tea on how to use AI to craft killer taglines and value propositions that DON'T sound like a robot wrote them. She also shares the sneaky metrics that reveal if your brand is truly working its magic (forget vanity metrics, we're talking REAL results).


What You’ll Learn:


  • How to Know if AI is Effing Up Your Branding
  • The Metrics That You Can Use to Test Brand Effectiveness
  • Best Way to Get Feedback on Marketing from Your Sales Team
  • How to Know if AI Can Actually Test Your Branding 
  • One Tool Kate Loves for AI



Connect with Kate DiLeo:




Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Tired of your brand message falling flat?  We've got the perfect pick-me-up! Kate DiLeo is here to rescue your revenue with the power of branding (and a sprinkle of AI magic).


As a brand architect, Kate knows that your brand is WAY more than just a pretty logo. It's a promise to your customers, the secret sauce that drives those sweet, sweet sales. 💰  In our chat, she dives deep into why B2B and service-based businesses NEED to nail their brand messaging NOW if they want to attract the RIGHT clients and shorten those sales cycles. 🏎️


✨ But wait, there's more! Kate spills the tea on how to use AI to craft killer taglines and value propositions that DON'T sound like a robot wrote them. She also shares the sneaky metrics that reveal if your brand is truly working its magic (forget vanity metrics, we're talking REAL results).


What You’ll Learn:


  • How to Know if AI is Effing Up Your Branding
  • The Metrics That You Can Use to Test Brand Effectiveness
  • Best Way to Get Feedback on Marketing from Your Sales Team
  • How to Know if AI Can Actually Test Your Branding 
  • One Tool Kate Loves for AI



Connect with Kate DiLeo:




Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> 0 to 100k Engaged Instagram Followers in 6 Months Without Ads by Brenden Kumarasamy 0 to 100k Engaged Instagram Followers in 6 Months Without Ads by Brenden Kumarasamy Wed, 10 Jul 2024 18:00:11 GMT 43:48 668d4f79a3adc7b1144f9c42 false https://shows.acast.com/garlic/episodes/brenden-kumarasamy- 668d4f79a3adc7b1144f9c42 5b8987fb8ca6d2e42f7d01e1 brenden-kumarasamy- full 5 7 Want to be the next big thing on Instagram? Take it from public speaking master, Brenden Kumarasamy! This guy coaches CEOs to speak with confidence and raise millions, and he's built a business teaching you to speak YOUR truth. He grew his own Instagram to 100K followers (and he's aiming for 1M!).


Here's his master plan: post consistently (4x a day), learn from the best by studying accounts with 10x your followers and copying their winning formats, experiment with different styles to see what resonates with your audience, and don't be afraid to invest – a $5,000 experiment can get you 50,000 followers!

The biggest takeaway?


Social media is the ultimate equalizer. It doesn't matter who you are or where you came from, YOU can build a thriving business by connecting with the right people.


Ready to unlock your potential? DM Brenden now and tell him what inspired you!



What You’ll Learn:


  • The Truth Behind a Hundred Thousand Followers for Lead Generation
  • The Difference Between Being Great at Social Media Versus Finding a Great Lead
  • Social Media Coach the NBA Social Media Platform
  • The NBA of Social Media Platforms Versus the High School of Social Media Platforms
  • The Best Way to Commit a Five or Six-Figure Budget
  • How to Create an Amazing Lead Magnet Offer That Converts People
  • Instagram Now Instead of YouTube or TikTok
  • The Three Big Reasons That You Need to Be Focusing on Instagram in the B2B Space
  • The Biggest Mistake in Growing Social Channels



Connect with Brenden Kumarasamy:



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Want to be the next big thing on Instagram? Take it from public speaking master, Brenden Kumarasamy! This guy coaches CEOs to speak with confidence and raise millions, and he's built a business teaching you to speak YOUR truth. He grew his own Instagram to 100K followers (and he's aiming for 1M!).


Here's his master plan: post consistently (4x a day), learn from the best by studying accounts with 10x your followers and copying their winning formats, experiment with different styles to see what resonates with your audience, and don't be afraid to invest – a $5,000 experiment can get you 50,000 followers!

The biggest takeaway?


Social media is the ultimate equalizer. It doesn't matter who you are or where you came from, YOU can build a thriving business by connecting with the right people.


Ready to unlock your potential? DM Brenden now and tell him what inspired you!



What You’ll Learn:


  • The Truth Behind a Hundred Thousand Followers for Lead Generation
  • The Difference Between Being Great at Social Media Versus Finding a Great Lead
  • Social Media Coach the NBA Social Media Platform
  • The NBA of Social Media Platforms Versus the High School of Social Media Platforms
  • The Best Way to Commit a Five or Six-Figure Budget
  • How to Create an Amazing Lead Magnet Offer That Converts People
  • Instagram Now Instead of YouTube or TikTok
  • The Three Big Reasons That You Need to Be Focusing on Instagram in the B2B Space
  • The Biggest Mistake in Growing Social Channels



Connect with Brenden Kumarasamy:



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Ben LeDonni Makes Small Marketing Teams into AI-Driven Powerhouses Ben LeDonni Makes Small Marketing Teams into AI-Driven Powerhouses Wed, 03 Jul 2024 18:00:00 GMT 28:46 668583494cb273e4618ca1e3 false https://shows.acast.com/garlic/episodes/ben-ledonni- 668583494cb273e4618ca1e3 5b8987fb8ca6d2e42f7d01e1 ben-ledonni- full 5 6 We had the incredible Ben LeDonni on the Garlic Marketing Show, and WOW, did he drop some serious AI wisdom! 🤯


Who's Ben? 🤔 Ben's not just an agency owner, he's an industry LEADER who's seen it all—from the early days of digital marketing to the AI revolution we're living NOW. His company, BNP Engage, is all about empowering marketing teams with AI.


During the episode, Ben spilled the tea on why AI is your new best friend (not a replacement!), how giving it context is key, and why proper adoption and training are essential. He even shared a jaw-dropping success story of how he helped a one-person marketing team become an unstoppable force with AI!


If you're feeling a little unsure about AI or just need some guidance, Ben's got your back! This episode is jam-packed with actionable tips on how to use AI to skyrocket your team's productivity, unleash a wave of creativity, and leave your competition in the dust.



What You’ll Learn:


  • Empowering Small Marketing Teams with AI
  • All the Tough Things Around AI, How to Overcome Them
  • The Two Most Important Things in AI for Your Team
  • How to Roll Out AI in Your Business
  • The Important C Word: Context in AI
  • The Biggest Failures in Adoption
  • How a One-Person Marketing Team Was Amplified into a Five to Ten-Person Marketing Team


Connect with Guest:



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> We had the incredible Ben LeDonni on the Garlic Marketing Show, and WOW, did he drop some serious AI wisdom! 🤯


Who's Ben? 🤔 Ben's not just an agency owner, he's an industry LEADER who's seen it all—from the early days of digital marketing to the AI revolution we're living NOW. His company, BNP Engage, is all about empowering marketing teams with AI.


During the episode, Ben spilled the tea on why AI is your new best friend (not a replacement!), how giving it context is key, and why proper adoption and training are essential. He even shared a jaw-dropping success story of how he helped a one-person marketing team become an unstoppable force with AI!


If you're feeling a little unsure about AI or just need some guidance, Ben's got your back! This episode is jam-packed with actionable tips on how to use AI to skyrocket your team's productivity, unleash a wave of creativity, and leave your competition in the dust.



What You’ll Learn:


  • Empowering Small Marketing Teams with AI
  • All the Tough Things Around AI, How to Overcome Them
  • The Two Most Important Things in AI for Your Team
  • How to Roll Out AI in Your Business
  • The Important C Word: Context in AI
  • The Biggest Failures in Adoption
  • How a One-Person Marketing Team Was Amplified into a Five to Ten-Person Marketing Team


Connect with Guest:



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Ditch the Dumpster Fire Ads and DOUBLE Your Business with Customer Experience Magic Ditch the Dumpster Fire Ads and DOUBLE Your Business with Customer Experience Magic Wed, 26 Jun 2024 18:00:00 GMT 34:35 667c5b79fad4724cde0d52ce false https://shows.acast.com/garlic/episodes/jason-friedman 667c5b79fad4724cde0d52ce 5b8987fb8ca6d2e42f7d01e1 jason-friedman full 5 5 Meet Jason Friedman, the customer experience wizard behind the CX Formula! He's on a mission to help businesses like yours create raving fans who can't stop talking about how amazing you are.


🤯 Jason dropped some serious knowledge bombs on the Garlic Marketing Show:


He emphasized that instead of constantly chasing after new customers, businesses should focus on nurturing their existing ones and turning them into loyal advocates. He also advised mapping out the ideal customer journey and designing an experience that exceeds their expectations at every touchpoint. 


Jason cautioned against overwhelming new customers with too much information or too many options, suggesting instead to start with small wins and gradually build trust. Finally, he highlighted the power of strategic over-delivery, emphasizing the importance of creating memorable "wow" moments without overspending.


🔥 Want to see the magic in action? Jason helped one driving school DOUBLE their revenue in just THREE MONTHS!


🤩 Ready to transform YOUR customer experience? Grab Jason's FREE gift and get ready to be blown away!


What You’ll Learn:


  • The Importance of Prioritizing Existing Customers
  • How to Design a Customer Journey that Delivers "Wow" Moments
  • A Gradual Approach to Onboarding New Customers
  • Strategies for Over-Delivering Without Overspending


Connect with Jason Friedman:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Meet Jason Friedman, the customer experience wizard behind the CX Formula! He's on a mission to help businesses like yours create raving fans who can't stop talking about how amazing you are.


🤯 Jason dropped some serious knowledge bombs on the Garlic Marketing Show:


He emphasized that instead of constantly chasing after new customers, businesses should focus on nurturing their existing ones and turning them into loyal advocates. He also advised mapping out the ideal customer journey and designing an experience that exceeds their expectations at every touchpoint. 


Jason cautioned against overwhelming new customers with too much information or too many options, suggesting instead to start with small wins and gradually build trust. Finally, he highlighted the power of strategic over-delivery, emphasizing the importance of creating memorable "wow" moments without overspending.


🔥 Want to see the magic in action? Jason helped one driving school DOUBLE their revenue in just THREE MONTHS!


🤩 Ready to transform YOUR customer experience? Grab Jason's FREE gift and get ready to be blown away!


What You’ll Learn:


  • The Importance of Prioritizing Existing Customers
  • How to Design a Customer Journey that Delivers "Wow" Moments
  • A Gradual Approach to Onboarding New Customers
  • Strategies for Over-Delivering Without Overspending


Connect with Jason Friedman:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Greg Brooks on Amazing CHAT GPT Prompts for Future Proofing Your SEO Content Greg Brooks on Amazing CHAT GPT Prompts for Future Proofing Your SEO Content Wed, 19 Jun 2024 18:00:00 GMT 40:14 66733df3d51efba9c84db712 false https://shows.acast.com/garlic/episodes/greg-brooks 66733df3d51efba9c84db712 5b8987fb8ca6d2e42f7d01e1 greg-brooks full SEO Pros, Listen Up! 📢 Just had a mind-blowing chat with Greg Brooks, the SEO genius behind SearchTides. 🤯 If you're not familiar, SearchTides is your one-stop shop for navigating the wild world of AI and SEO. 


Greg dropped some serious knowledge bombs about the AI revolution (it's HERE, and it's changing the search game), ChatGPT 10.0 (it's coming, so get ready to optimize!), and why content is (still) king (but "helpfulness" is the new secret sauce). He also spilled the tea on why link building is NOT going away (it's more important than ever!), whether Dark Funnel Metrics are dead, how small businesses can outsmart the big guys with AI, and the AI habits you need to stay ahead of the curve. 


Ready to level up your SEO game? Check out SearchTides and tell 'em Ian sent you! 🔥


What You’ll Learn:


  • Knowing the Adoption Cycle Curve and Taking Advantage of It
  • Optimizing Your Business for AI Searches
  • The TRUTH Behind AI Search Optimization
  • Thinking About ChatGPT 20
  • Metrics Are Going Away and What You Should Focus on Instead
  • Saturated vs Unsaturated Profits
  • The Advantage Small Companies Have Over Larger Companies in AI and SEO
  • Amazing ChatGPT Prompts for Future-Proofing Your SEO Content
  • The AI Habits You Need to Create
  • The Future of AI and Video


Connect with Greg Brooks:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> SEO Pros, Listen Up! 📢 Just had a mind-blowing chat with Greg Brooks, the SEO genius behind SearchTides. 🤯 If you're not familiar, SearchTides is your one-stop shop for navigating the wild world of AI and SEO. 


Greg dropped some serious knowledge bombs about the AI revolution (it's HERE, and it's changing the search game), ChatGPT 10.0 (it's coming, so get ready to optimize!), and why content is (still) king (but "helpfulness" is the new secret sauce). He also spilled the tea on why link building is NOT going away (it's more important than ever!), whether Dark Funnel Metrics are dead, how small businesses can outsmart the big guys with AI, and the AI habits you need to stay ahead of the curve. 


Ready to level up your SEO game? Check out SearchTides and tell 'em Ian sent you! 🔥


What You’ll Learn:


  • Knowing the Adoption Cycle Curve and Taking Advantage of It
  • Optimizing Your Business for AI Searches
  • The TRUTH Behind AI Search Optimization
  • Thinking About ChatGPT 20
  • Metrics Are Going Away and What You Should Focus on Instead
  • Saturated vs Unsaturated Profits
  • The Advantage Small Companies Have Over Larger Companies in AI and SEO
  • Amazing ChatGPT Prompts for Future-Proofing Your SEO Content
  • The AI Habits You Need to Create
  • The Future of AI and Video


Connect with Greg Brooks:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Monkees Transforms Franchisee Email Marketing by Connecting Heartland to Klaviyo Monkees Transforms Franchisee Email Marketing by Connecting Heartland to Klaviyo Wed, 05 Jun 2024 18:00:00 GMT 45:22 66609e2539a3200012420c3b false https://shows.acast.com/garlic/episodes/joe-rollinson 66609e2539a3200012420c3b 5b8987fb8ca6d2e42f7d01e1 joe-rollinson full 5 3 We're thrilled to have Joe Rollinson, the brain behind Best Worlds and CartSave.io, with us today. 


🛒 Joe dives deep into how integrating Wine Direct and managing a whopping 4 million tickets into Klaviyo has revolutionized identifying and targeting big spenders—or as he likes to call them, "whales." Plus, he shares a super simple tip: a clever pop-up that’s helping businesses reclaim 50% more carts!


🖥 During our chat, Joe didn’t just tell us about his strategies; he showed us! We got an exclusive look at how these approaches are making waves at companies like Alchemy Bikes, Harney Teas, Great Lakes Skipper, and Dolphin Scuba.


Joe also shared how he’s been inspired by Drew Sanocki, his e-commerce guru, to push the boundaries on what's possible in digital marketing.


👀 If you're looking to beef up your e-commerce game or need fresh marketing ideas, you won't want to miss this! Dive in with us and discover tactics you can start applying right away.


Check out the episode now! Let’s turn those abandoned carts into sales!


What You’ll Learn:


  • Unique Features of Klaviyo That Make It Much More Powerful
  • Integrating Wine Direct: Streamlining customer data management and targeting.
  • Integrating 4 Million Tickets into Klaviyo to Find Whales
  • Addressing the 70% Cart Abandonment Rate
  • The Reality of Hidden Challenges in E-commerce
  • Doubling the Reach of Cart Recovery Efforts
  • The Problems with the Nike Store
  • One Simple Pop-Up to Increase Cart Retention by 50%
  • Targeting Whales Who Abandon More
  • Winning the Adobe Innovation Award


Connect with Joe Rollinson:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> We're thrilled to have Joe Rollinson, the brain behind Best Worlds and CartSave.io, with us today. 


🛒 Joe dives deep into how integrating Wine Direct and managing a whopping 4 million tickets into Klaviyo has revolutionized identifying and targeting big spenders—or as he likes to call them, "whales." Plus, he shares a super simple tip: a clever pop-up that’s helping businesses reclaim 50% more carts!


🖥 During our chat, Joe didn’t just tell us about his strategies; he showed us! We got an exclusive look at how these approaches are making waves at companies like Alchemy Bikes, Harney Teas, Great Lakes Skipper, and Dolphin Scuba.


Joe also shared how he’s been inspired by Drew Sanocki, his e-commerce guru, to push the boundaries on what's possible in digital marketing.


👀 If you're looking to beef up your e-commerce game or need fresh marketing ideas, you won't want to miss this! Dive in with us and discover tactics you can start applying right away.


Check out the episode now! Let’s turn those abandoned carts into sales!


What You’ll Learn:


  • Unique Features of Klaviyo That Make It Much More Powerful
  • Integrating Wine Direct: Streamlining customer data management and targeting.
  • Integrating 4 Million Tickets into Klaviyo to Find Whales
  • Addressing the 70% Cart Abandonment Rate
  • The Reality of Hidden Challenges in E-commerce
  • Doubling the Reach of Cart Recovery Efforts
  • The Problems with the Nike Store
  • One Simple Pop-Up to Increase Cart Retention by 50%
  • Targeting Whales Who Abandon More
  • Winning the Adobe Innovation Award


Connect with Joe Rollinson:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Jeffrey Barnes On Walt Disney’s REAL Super Power and How to Use it As Your Business Jeffrey Barnes On Walt Disney’s REAL Super Power and How to Use it As Your Business Fri, 31 May 2024 18:00:02 GMT 47:05 6659f5366db2e000120dcc7b false https://shows.acast.com/garlic/episodes/jeffrey-barnes 6659f5366db2e000120dcc7b 5b8987fb8ca6d2e42f7d01e1 jeffrey-barnes full 5 2 Jeffrey Barnes, a seasoned educator who turned his passion for Walt Disney's legacy into the world’s first college course on the history of Disneyland. Jeffrey shares his journey from teaching U.S. history and government to writing his influential books, "The Wisdom of Walt" and its sequel. Despite not knowing how to write a book initially and facing a life-threatening brain tumor, Jeffrey's determination led him to publish his first to a bestseller in just 142 days.


This remarkable story doesn't just stop at personal achievement; it continues to inspire and educate through his engaging and practical insights into applying Disney’s principles to real-world challenges.


📚 Curious for more? Head over to wisdomofwalt.com to explore Jeffrey’s books and join his inspiring 'Wednesdays with Walt' series. It’s not just about history; it’s about making history with your business.


Can't wait for you to listen and get as inspired as I am! Let’s take our projects to the next level, just like Walt did. 



What You’ll Learn:


  • Overcoming Adversity: Writing the Disneyland Book
  • Walt Disney's Bankruptcy and Belief
  • Walt Disney's Innovations and Customer Obsession
  • Walt Disney's Legacy and Recognition
  • Walt Disney's Final Days and His Love for Disneyland
  • Walt Disney's Leadership and Vision
  • The Disagreeable Genius: Walt Disney's Unique Approach
  • Comparing Visionaries: Walt Disney and Steve Jobs


Connect with Jeffrey Barnes:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Jeffrey Barnes, a seasoned educator who turned his passion for Walt Disney's legacy into the world’s first college course on the history of Disneyland. Jeffrey shares his journey from teaching U.S. history and government to writing his influential books, "The Wisdom of Walt" and its sequel. Despite not knowing how to write a book initially and facing a life-threatening brain tumor, Jeffrey's determination led him to publish his first to a bestseller in just 142 days.


This remarkable story doesn't just stop at personal achievement; it continues to inspire and educate through his engaging and practical insights into applying Disney’s principles to real-world challenges.


📚 Curious for more? Head over to wisdomofwalt.com to explore Jeffrey’s books and join his inspiring 'Wednesdays with Walt' series. It’s not just about history; it’s about making history with your business.


Can't wait for you to listen and get as inspired as I am! Let’s take our projects to the next level, just like Walt did. 



What You’ll Learn:


  • Overcoming Adversity: Writing the Disneyland Book
  • Walt Disney's Bankruptcy and Belief
  • Walt Disney's Innovations and Customer Obsession
  • Walt Disney's Legacy and Recognition
  • Walt Disney's Final Days and His Love for Disneyland
  • Walt Disney's Leadership and Vision
  • The Disagreeable Genius: Walt Disney's Unique Approach
  • Comparing Visionaries: Walt Disney and Steve Jobs


Connect with Jeffrey Barnes:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> LinkedIn Lurkers for Leads: Land Bigger Clients with Sarah Noel Block LinkedIn Lurkers for Leads: Land Bigger Clients with Sarah Noel Block Wed, 22 May 2024 18:00:22 GMT 29:57 664e336ffeff1c0012db6a84 false https://shows.acast.com/garlic/episodes/sarah-noel-block 664e336ffeff1c0012db6a84 5b8987fb8ca6d2e42f7d01e1 sarah-noel-block full 5 1 Do you ever feel overwhelmed by work to the point where you think you can't handle it anymore because you're burned out? If you're an agency owner, do you check if your team is experiencing burnout? If not, then you should listen to this episode with Sarah Noel Block, founder of Tiny Marketing.


Sarah is your marketing strategist! She has been featured in over 100 podcasts, Entrepreneur Magazine, Thrive, and Forbes. Her clients have generated over $400M in sales through her strategies, earned awards, and—most importantly—shortened their sales cycles without burning out.


Pretty cool, right?


In the world of B2B service businesses, especially those with small marketing teams, the challenge isn't just about visibility—it's about making the right connections. Learn how targeted, precise marketing strategies can transform your business approach, allowing you to reach the specific people who matter most.


If that hasn’t caught your attention yet, check out this special offer! The first project her team works on is the highly affordable StrategicSpark, which is your one-by-five marketing strategy, priced at only $497 but because you're listening to this, you can avail of this service and save 50%! 


Take advantage of this offer and start seeing the benefits of a focused, strategic marketing plan today!


What You’ll Learn:


  • Understanding the B2B Buyer’s Journey is Completely Different than a B2C buyer's Journey
  • The Importance of Targeted Content Over Volume
  • Effective Use of LinkedIn for B2B Marketing
  • Signs of Marketing Team Burnout
  • One by Four or One by Five Strategy Approach


Connect with Sarah Noel Block:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Do you ever feel overwhelmed by work to the point where you think you can't handle it anymore because you're burned out? If you're an agency owner, do you check if your team is experiencing burnout? If not, then you should listen to this episode with Sarah Noel Block, founder of Tiny Marketing.


Sarah is your marketing strategist! She has been featured in over 100 podcasts, Entrepreneur Magazine, Thrive, and Forbes. Her clients have generated over $400M in sales through her strategies, earned awards, and—most importantly—shortened their sales cycles without burning out.


Pretty cool, right?


In the world of B2B service businesses, especially those with small marketing teams, the challenge isn't just about visibility—it's about making the right connections. Learn how targeted, precise marketing strategies can transform your business approach, allowing you to reach the specific people who matter most.


If that hasn’t caught your attention yet, check out this special offer! The first project her team works on is the highly affordable StrategicSpark, which is your one-by-five marketing strategy, priced at only $497 but because you're listening to this, you can avail of this service and save 50%! 


Take advantage of this offer and start seeing the benefits of a focused, strategic marketing plan today!


What You’ll Learn:


  • Understanding the B2B Buyer’s Journey is Completely Different than a B2C buyer's Journey
  • The Importance of Targeted Content Over Volume
  • Effective Use of LinkedIn for B2B Marketing
  • Signs of Marketing Team Burnout
  • One by Four or One by Five Strategy Approach


Connect with Sarah Noel Block:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Navid of AI Creator School Innovative Approach to AI-Amplified Content Creation and the AI-aided Strategies for Successful Summits Navid of AI Creator School Innovative Approach to AI-Amplified Content Creation and the AI-aided Strategies for Successful Summits Fri, 17 May 2024 18:00:00 GMT 43:51 6647cb798318220012770b5b false https://shows.acast.com/garlic/episodes/navid-moazzez 6647cb798318220012770b5b 5b8987fb8ca6d2e42f7d01e1 navid-moazzez full 4 50 In today's digital age, creators are constantly looking for new ways to innovate and stay ahead of the curve. One increasingly powerful tool at their disposal is artificial intelligence (AI). Navid Moazzez, the founder of CreatorSchool.ai and the recent AI for Creator Summit, is a leading expert on how creators can leverage AI to streamline their workflows, enhance their content, and grow their businesses.


Listen as Navid takes us through his exciting journey in building his new venture, Creator School, using AI and Virtual Summits.


What You’ll Learn:

  • How to use AI to brainstorm content ideas
  • The best AI tools for creators ️
  • How to repurpose your content with AI
  • Navid's biggest takeaways from the AI for Creator Summit


Connect with Navid Moazzez:


Resources


Hosted on Acast. See acast.com/privacy for more information.

]]> In today's digital age, creators are constantly looking for new ways to innovate and stay ahead of the curve. One increasingly powerful tool at their disposal is artificial intelligence (AI). Navid Moazzez, the founder of CreatorSchool.ai and the recent AI for Creator Summit, is a leading expert on how creators can leverage AI to streamline their workflows, enhance their content, and grow their businesses.


Listen as Navid takes us through his exciting journey in building his new venture, Creator School, using AI and Virtual Summits.


What You’ll Learn:

  • How to use AI to brainstorm content ideas
  • The best AI tools for creators ️
  • How to repurpose your content with AI
  • Navid's biggest takeaways from the AI for Creator Summit


Connect with Navid Moazzez:


Resources


Hosted on Acast. See acast.com/privacy for more information.

]]> The Secrets to Discovering the Million Dollar Book to Your Business The Secrets to Discovering the Million Dollar Book to Your Business Wed, 15 May 2024 18:00:21 GMT 30:31 6644eb1cb14f300012489f9e false https://shows.acast.com/garlic/episodes/steve-gordon- 6644eb1cb14f300012489f9e 5b8987fb8ca6d2e42f7d01e1 steve-gordon- full 4 49 Ever thought about writing a book to boost your business? Dive into a conversation with Ian Garlic and marketing whiz Steve Gordon as they explore the strategic power of authorship. Learn how your book can do more than tell a story—it can attract clients and build your authority.


Interested in turning your expertise into a client magnet? Check out Steve’s tips on using books for smart referral marketing and discover how the 'Million Dollar Book Blueprint' can open new doors for your business. Let’s redefine what a book can do for you! 



What You’ll Learn:


  • Harnessing Books as Ultimate Authority Tools in Marketing
  • Differentiating Between Bestsellers and Profitable Client-Attracting Books
  • Levels of Credibility Associated with Authorship
  • Using Books as a Strategic Referral Marketing Tool
  • The 'Million Dollar Book Blueprint' for Targeting Ideal Clients
  • Post-Publication Strategies for Maximizing Book Impact
  • Sustaining Book Relevance and Engagement Over Time
  • Innovative Referral Techniques Through Book Distribution
  • Enhancing Business Growth with Strategic Authorship



Connect with Steve Gordon:



Resources



Hosted on Acast. See acast.com/privacy for more information.

]]> Ever thought about writing a book to boost your business? Dive into a conversation with Ian Garlic and marketing whiz Steve Gordon as they explore the strategic power of authorship. Learn how your book can do more than tell a story—it can attract clients and build your authority.


Interested in turning your expertise into a client magnet? Check out Steve’s tips on using books for smart referral marketing and discover how the 'Million Dollar Book Blueprint' can open new doors for your business. Let’s redefine what a book can do for you! 



What You’ll Learn:


  • Harnessing Books as Ultimate Authority Tools in Marketing
  • Differentiating Between Bestsellers and Profitable Client-Attracting Books
  • Levels of Credibility Associated with Authorship
  • Using Books as a Strategic Referral Marketing Tool
  • The 'Million Dollar Book Blueprint' for Targeting Ideal Clients
  • Post-Publication Strategies for Maximizing Book Impact
  • Sustaining Book Relevance and Engagement Over Time
  • Innovative Referral Techniques Through Book Distribution
  • Enhancing Business Growth with Strategic Authorship



Connect with Steve Gordon:



Resources



Hosted on Acast. See acast.com/privacy for more information.

]]> Brady Jensen on Misguided SaaS Marketing Strategies Threatening Businesses Brady Jensen on Misguided SaaS Marketing Strategies Threatening Businesses Wed, 08 May 2024 18:40:37 GMT 36:15 663bbb71ead65900138060d8 false https://shows.acast.com/garlic/episodes/brady-jensen-on-misguided-saas-marketing-strategies-threaten 663bbb71ead65900138060d8 5b8987fb8ca6d2e42f7d01e1 brady-jensen-on-misguided-saas-marketing-strategies-threaten full 4 48 We are joined by Brady Jensen from Aggregate Insights. He dive into the importance of having a concrete understanding of your target audience and the marketplace, the costly effects of having an outdated tech stack, marketing and sales infighting, and nonstrategic personas and positioning. Brady also emphasizes recognizing the value of feedback, the art of asking the right questions, and the pitfalls to avoid in the customer research process.


The discussion blooms with tips on raising your win rates, effectively using personas, and the significance of de-risking your decisions by investing in a fail-proof win-loss program. Tune in to gain insights on transforming your Tech, SaaS, or AOR marketing to definitely match market demands.



What You’ll Learn:

  • Pitfalls of SaaS Advertising
  • Value of Dumb Questions and Constructive Criticism
  • Win-Loss Program for Aligning Sales and Marketing
  • Best Practices for Persona Development and Differentiation
  • Benefits of Aligning Sales and Marketing Efforts with Market Insights


Connect with Brady Jensen:



Resources






Hosted on Acast. See acast.com/privacy for more information.

]]> We are joined by Brady Jensen from Aggregate Insights. He dive into the importance of having a concrete understanding of your target audience and the marketplace, the costly effects of having an outdated tech stack, marketing and sales infighting, and nonstrategic personas and positioning. Brady also emphasizes recognizing the value of feedback, the art of asking the right questions, and the pitfalls to avoid in the customer research process.


The discussion blooms with tips on raising your win rates, effectively using personas, and the significance of de-risking your decisions by investing in a fail-proof win-loss program. Tune in to gain insights on transforming your Tech, SaaS, or AOR marketing to definitely match market demands.



What You’ll Learn:

  • Pitfalls of SaaS Advertising
  • Value of Dumb Questions and Constructive Criticism
  • Win-Loss Program for Aligning Sales and Marketing
  • Best Practices for Persona Development and Differentiation
  • Benefits of Aligning Sales and Marketing Efforts with Market Insights


Connect with Brady Jensen:



Resources






Hosted on Acast. See acast.com/privacy for more information.

]]> Overcome Your Fear of Selling by Cracking the Sales Code with ’Selling With Dignity’ Author, Harry Spaight Overcome Your Fear of Selling by Cracking the Sales Code with ’Selling With Dignity’ Author, Harry Spaight Tue, 07 May 2024 18:00:31 GMT 33:40 663bb9d5bc82f20013ef9222 false https://shows.acast.com/garlic/episodes/harry-spaight 663bb9d5bc82f20013ef9222 5b8987fb8ca6d2e42f7d01e1 harry-spaight full 4 47 In this episode,we tackle the common issues that consultants face when selling, joined by special guest Harry Spaight, the author of 'Selling With Dignity.' This discussion reveals why people hate selling along with strategies to overcome this adversity, shedding light on effective techniques such as selling with dignity and how listening plays an instrumental role in good salesmanship.


We bust the myth that sales is purely a numbers game, discuss reasons for not quitting your full-time job prematurely, and identify key skills that effective salespeople possess. To aid your sales process, we introduce tools like video case story and emphasize the role of implementing these tools properly, exemplifying with real-life success stories.



What You’ll Learn:

  • The Importance of Selling with Dignity
  • Misconceptions of Sales and Overcoming Them
  • Power of Video Testimonials
  • The Lie of Sales Numbers and When to Quit Your Day Job
  • Importance of Resetting Your Sales Mindset
  • Narrowing Down Your Client List
  • Role of Trust and Relationship in High Ticket Sales
  • Misconception of Sales as a Numbers Game
  • The Importance of Listening in Sales



Connect with Harry Spaight:




Resources

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode,we tackle the common issues that consultants face when selling, joined by special guest Harry Spaight, the author of 'Selling With Dignity.' This discussion reveals why people hate selling along with strategies to overcome this adversity, shedding light on effective techniques such as selling with dignity and how listening plays an instrumental role in good salesmanship.


We bust the myth that sales is purely a numbers game, discuss reasons for not quitting your full-time job prematurely, and identify key skills that effective salespeople possess. To aid your sales process, we introduce tools like video case story and emphasize the role of implementing these tools properly, exemplifying with real-life success stories.



What You’ll Learn:

  • The Importance of Selling with Dignity
  • Misconceptions of Sales and Overcoming Them
  • Power of Video Testimonials
  • The Lie of Sales Numbers and When to Quit Your Day Job
  • Importance of Resetting Your Sales Mindset
  • Narrowing Down Your Client List
  • Role of Trust and Relationship in High Ticket Sales
  • Misconception of Sales as a Numbers Game
  • The Importance of Listening in Sales



Connect with Harry Spaight:




Resources

Hosted on Acast. See acast.com/privacy for more information.

]]> Forget the Galas and 5Ks - Donor-Centric Fundraising Could Unlock Nonprofit Growth Forget the Galas and 5Ks - Donor-Centric Fundraising Could Unlock Nonprofit Growth Thu, 02 May 2024 18:00:56 GMT 30:10 66329ee03eb92b0012b5e759 false https://shows.acast.com/garlic/episodes/greg-warner 66329ee03eb92b0012b5e759 5b8987fb8ca6d2e42f7d01e1 greg-warner full 4 46 Greg Warner from MarketSmart to discuss the current struggles in non-profit fundraising and how to pivot to a donor-driven approach. Greg shares his journey from running a marketing agency to developing solutions specifically for non-profit fundraising. He elaborates on strategies such as enhancing donation value, personalizing donor experiences, and focusing on wealthier donors.


This episode is filled with actionable advice for non-profits to revolutionize their fundraising efforts. 



What You’ll Learn:

  • Navigating the Shift in Nonprofit Fundraising
  • How Nonprofits Can Thrive with Donor-Driven Strategies
  • Understanding the Psychology of Giving
  • The Critical Role of Value in Nonprofit Fundraising



Connect with Greg Warner:



Resources




Hosted on Acast. See acast.com/privacy for more information.

]]> Greg Warner from MarketSmart to discuss the current struggles in non-profit fundraising and how to pivot to a donor-driven approach. Greg shares his journey from running a marketing agency to developing solutions specifically for non-profit fundraising. He elaborates on strategies such as enhancing donation value, personalizing donor experiences, and focusing on wealthier donors.


This episode is filled with actionable advice for non-profits to revolutionize their fundraising efforts. 



What You’ll Learn:

  • Navigating the Shift in Nonprofit Fundraising
  • How Nonprofits Can Thrive with Donor-Driven Strategies
  • Understanding the Psychology of Giving
  • The Critical Role of Value in Nonprofit Fundraising



Connect with Greg Warner:



Resources




Hosted on Acast. See acast.com/privacy for more information.

]]> Ian Garlic Breaks Down Green Cardigan Digital Agency Website and Gives Recommendation Ian Garlic Breaks Down Green Cardigan Digital Agency Website and Gives Recommendation Mon, 29 Apr 2024 18:00:02 GMT 41:01 662bdb91b5e62000139278ca false https://shows.acast.com/garlic/episodes/ashley-robinson 662bdb91b5e62000139278ca 5b8987fb8ca6d2e42f7d01e1 ashley-robinson full 4 45 Dive into a session where Ian Garlic critically examines the strategies behind Green Cardigan Marketing, led by the adept Ashley Robinson. Specializing in organic digital marketing, they've carved a niche in elevating law firms in specialized areas like family, estate, and personal injury law.


Imagine applying these expert SEO and marketing techniques to your practice. Picture your firm achieving new heights through tailored strategies proven to boost visibility and growth. Learn from real success stories, and envision engaging your audience more deeply through compelling content that builds trust and establishes your firm's credibility.


Expand your digital reach across platforms like YouTube and LinkedIn and see how a robust online presence can position your firm as a leader in the legal domain.


Are you ready to take your practice to the next level? Tap into these insights and see how your firm can stand out in a competitive market. Let's make your law firm’s growth and success a reality! 🚀



What You’ll Learn:

  • Web Design Customization for Unique Firm Identity
  • Enhanced SEO Through Targeted Content
  • Integrating Video to Boost Engagement
  • Leveraging Client Success Stories
  • Capitalizing on Referral Networks
  • Engagement Through Regular Strategy Reviews
  • Optimizing Social Media for Extended Reach
  • Personalizing Marketing to Reflect Firm Values



Connect with Ashley Robinson:



Resources



Hosted on Acast. See acast.com/privacy for more information.

]]> Dive into a session where Ian Garlic critically examines the strategies behind Green Cardigan Marketing, led by the adept Ashley Robinson. Specializing in organic digital marketing, they've carved a niche in elevating law firms in specialized areas like family, estate, and personal injury law.


Imagine applying these expert SEO and marketing techniques to your practice. Picture your firm achieving new heights through tailored strategies proven to boost visibility and growth. Learn from real success stories, and envision engaging your audience more deeply through compelling content that builds trust and establishes your firm's credibility.


Expand your digital reach across platforms like YouTube and LinkedIn and see how a robust online presence can position your firm as a leader in the legal domain.


Are you ready to take your practice to the next level? Tap into these insights and see how your firm can stand out in a competitive market. Let's make your law firm’s growth and success a reality! 🚀



What You’ll Learn:

  • Web Design Customization for Unique Firm Identity
  • Enhanced SEO Through Targeted Content
  • Integrating Video to Boost Engagement
  • Leveraging Client Success Stories
  • Capitalizing on Referral Networks
  • Engagement Through Regular Strategy Reviews
  • Optimizing Social Media for Extended Reach
  • Personalizing Marketing to Reflect Firm Values



Connect with Ashley Robinson:



Resources



Hosted on Acast. See acast.com/privacy for more information.

]]> The Impact of YouTube on Business Growth and How Marty McDonald Built Bad Rhino Marketing and Attracted Major Clients The Impact of YouTube on Business Growth and How Marty McDonald Built Bad Rhino Marketing and Attracted Major Clients Wed, 24 Apr 2024 18:00:06 GMT 24:37 66285f7d33dbf4001298c0f5 false https://shows.acast.com/garlic/episodes/marty-mcdonald- 66285f7d33dbf4001298c0f5 5b8987fb8ca6d2e42f7d01e1 marty-mcdonald- full 2 44 We delve into how Marty leveraged YouTube to skyrocket his agency, Bad Rhino, through strategic video content, even amidst the pandemic chaos. From losing a big contract to clinching major clients, Marty's journey is a testament to the power of targeted video marketing. 📈🎬


Catch the full scoop on our strategies and the impact of YouTube on business growth. From no strategy to a refined approach, discover how we drive engagement and convert views into valuable client relationships. 🚀💼


What You’ll Learn:

  • Business Growth via YouTube: Marty McDonald's Strategic Video Marketing
  • Beyond Video Creation: Strategic Positioning and Optimization for Success
  • Evolution of Marketing Strategies at Bad Rhino over 14 Years
  • Leveraging YouTube for Enhanced Marketing and Client Engagement
  • Utilizing YouTube Videos in Proposals to Boost Client Conversion Rates
  • Effective Ad Strategies and the Role of Retargeting on YouTube
  • Anticipating Changes and Future Plans for YouTube in Digital Marketing


Connect with Marty McDonald:



Resources




Hosted on Acast. See acast.com/privacy for more information.

]]> We delve into how Marty leveraged YouTube to skyrocket his agency, Bad Rhino, through strategic video content, even amidst the pandemic chaos. From losing a big contract to clinching major clients, Marty's journey is a testament to the power of targeted video marketing. 📈🎬


Catch the full scoop on our strategies and the impact of YouTube on business growth. From no strategy to a refined approach, discover how we drive engagement and convert views into valuable client relationships. 🚀💼


What You’ll Learn:

  • Business Growth via YouTube: Marty McDonald's Strategic Video Marketing
  • Beyond Video Creation: Strategic Positioning and Optimization for Success
  • Evolution of Marketing Strategies at Bad Rhino over 14 Years
  • Leveraging YouTube for Enhanced Marketing and Client Engagement
  • Utilizing YouTube Videos in Proposals to Boost Client Conversion Rates
  • Effective Ad Strategies and the Role of Retargeting on YouTube
  • Anticipating Changes and Future Plans for YouTube in Digital Marketing


Connect with Marty McDonald:



Resources




Hosted on Acast. See acast.com/privacy for more information.

]]> AI to Create a Full Marketing Campaign in 20 Minutes with Nathan Schlaffer AI to Create a Full Marketing Campaign in 20 Minutes with Nathan Schlaffer Fri, 19 Apr 2024 18:00:19 GMT 19:35 6622a152559420001353219c false https://shows.acast.com/garlic/episodes/nathan-schlaffer 6622a152559420001353219c 5b8987fb8ca6d2e42f7d01e1 nathan-schlaffer full 2 43 Nathan Schlaffer from Marketing Mate into the world of AI and its implications in B2B marketing and sales. We discuss how a SaaS company used AI to generate marketing materials swiftly, how to make AI's role in your marketing effective, overcome challenges, and avoid mistakes in AI usage.


Additionally, we explore the more complex aspects like preventing AI from fabricating information and using AI to personalize content at scale. Nathan also shares his recommendations on how to leverage AI for your marketing plans and his company's approach towards AI.



What You’ll Learn:

  • Challenges in B2B marketing that led to creating Marketing Mate
  • Marketing Mate as an AI platform for B2B marketing
  • The LEAD framework for buyer-centric AI
  • Personalizing AI content for your specific buyer personas
  • Example of a prospect email sequence formatted for AI
  • Having Marketing Mate handle prompts instead of the user
  • Feeding AI with source data instead of letting it make up facts
  • Using AI to create consistent messaging across the organization
  • Enabling sales teams with AI-generated content and assets



Connect with Nathan Schlaffer:



Resources


Hosted on Acast. See acast.com/privacy for more information.

]]> Nathan Schlaffer from Marketing Mate into the world of AI and its implications in B2B marketing and sales. We discuss how a SaaS company used AI to generate marketing materials swiftly, how to make AI's role in your marketing effective, overcome challenges, and avoid mistakes in AI usage.


Additionally, we explore the more complex aspects like preventing AI from fabricating information and using AI to personalize content at scale. Nathan also shares his recommendations on how to leverage AI for your marketing plans and his company's approach towards AI.



What You’ll Learn:

  • Challenges in B2B marketing that led to creating Marketing Mate
  • Marketing Mate as an AI platform for B2B marketing
  • The LEAD framework for buyer-centric AI
  • Personalizing AI content for your specific buyer personas
  • Example of a prospect email sequence formatted for AI
  • Having Marketing Mate handle prompts instead of the user
  • Feeding AI with source data instead of letting it make up facts
  • Using AI to create consistent messaging across the organization
  • Enabling sales teams with AI-generated content and assets



Connect with Nathan Schlaffer:



Resources


Hosted on Acast. See acast.com/privacy for more information.

]]> $16 Million in Courses Through Strategic Partnerships Kevin Thompson Sold $16 Million in Courses Through Strategic Partnerships Kevin Thompson Sold Wed, 17 Apr 2024 18:00:03 GMT 31:26 661ff1d6dcaddc001234b823 false https://shows.acast.com/garlic/episodes/kevin-thompson 661ff1d6dcaddc001234b823 5b8987fb8ca6d2e42f7d01e1 kevin-thompson full 2 42 Kevin Thompson shares his business journey about how he generated millions in courses through strategic partnerships and the importance of overdelivering value. He discusses his business success through actively nurturing relationships and provides critical insight into his impactful 'Active Appreciation Challenge.'


Kevin also shares about his podcast, 'Million Dollar Relationships,' where he gives entrepreneurs a platform to share their most valuable relationships and discuss their impacts on success and growth.



What You’ll Learn:

  • How Kevin Thompson Sold $16 Million in a Course
  • The Importance of Relationships in Business
  • Role of Video Case Stories in Client Relationships
  • What You Do Not Want in a Strategic Partnership
  • Overdelivering on Strategic Partnerships
  • How Joe Polish Launched Kevins Publishing Company
  • The Most Important Part of the process for Strategic Partnerships



Connect with Kevin Thompson:




Hosted on Acast. See acast.com/privacy for more information.

]]> Kevin Thompson shares his business journey about how he generated millions in courses through strategic partnerships and the importance of overdelivering value. He discusses his business success through actively nurturing relationships and provides critical insight into his impactful 'Active Appreciation Challenge.'


Kevin also shares about his podcast, 'Million Dollar Relationships,' where he gives entrepreneurs a platform to share their most valuable relationships and discuss their impacts on success and growth.



What You’ll Learn:

  • How Kevin Thompson Sold $16 Million in a Course
  • The Importance of Relationships in Business
  • Role of Video Case Stories in Client Relationships
  • What You Do Not Want in a Strategic Partnership
  • Overdelivering on Strategic Partnerships
  • How Joe Polish Launched Kevins Publishing Company
  • The Most Important Part of the process for Strategic Partnerships



Connect with Kevin Thompson:




Hosted on Acast. See acast.com/privacy for more information.

]]> Prospecting B2B Companies for Consultants and Agencies in 2024 with David Newman Prospecting B2B Companies for Consultants and Agencies in 2024 with David Newman Fri, 12 Apr 2024 18:00:27 GMT 39:05 66197ac19f852b0016c1f29c false https://shows.acast.com/garlic/episodes/david-newman 66197ac19f852b0016c1f29c 5b8987fb8ca6d2e42f7d01e1 david-newman full 2 41 Do you ever feel like you should ease off the gas when uncertainty hits? 😣 Most agencies make this mistake but success requires leaning IN!


David Newman, Founder of the Do It! (DoIT! MBA), about why consultants and agencies need to double down on growth right now despite uncertainty.


Discover two essential strategies to unlock B2B prospecting success in 'Crazytown', and learn the #1 line to counter uncertainty objections. Hear real stories of consultants overcoming challenges, and find out how to skyrocket from $500k to $1.5M as a client. He also shared exact email templates and outreach sequences focused on relevance and relationship-building rather than gimmicks.



What You’ll Learn:

  • Why Uncertain Times are the Best Times for Agencies, Coaches, and Consultants
  • Overcoming the "Take the Foot off the Gas" Mentality
  • The Two Keys to Unlock Prospecting B2B Leads in Crazytown
  • "The #1 Line to Handle People That Say It's So Uncertain and Crazy"
  • How to Make 500K to 1.5M as a Client
  • The Three Criteria to Figure Out a Niche
  • The 3 Simple Keys to a Prospecting Process to Stand Out in a Crowd
  • How to Get in with a 3 Million Dollar Company


Connect with David Newman:




Hosted on Acast. See acast.com/privacy for more information.

]]> Do you ever feel like you should ease off the gas when uncertainty hits? 😣 Most agencies make this mistake but success requires leaning IN!


David Newman, Founder of the Do It! (DoIT! MBA), about why consultants and agencies need to double down on growth right now despite uncertainty.


Discover two essential strategies to unlock B2B prospecting success in 'Crazytown', and learn the #1 line to counter uncertainty objections. Hear real stories of consultants overcoming challenges, and find out how to skyrocket from $500k to $1.5M as a client. He also shared exact email templates and outreach sequences focused on relevance and relationship-building rather than gimmicks.



What You’ll Learn:

  • Why Uncertain Times are the Best Times for Agencies, Coaches, and Consultants
  • Overcoming the "Take the Foot off the Gas" Mentality
  • The Two Keys to Unlock Prospecting B2B Leads in Crazytown
  • "The #1 Line to Handle People That Say It's So Uncertain and Crazy"
  • How to Make 500K to 1.5M as a Client
  • The Three Criteria to Figure Out a Niche
  • The 3 Simple Keys to a Prospecting Process to Stand Out in a Crowd
  • How to Get in with a 3 Million Dollar Company


Connect with David Newman:




Hosted on Acast. See acast.com/privacy for more information.

]]> Double Your Profits with Streamlined Systems with Adi Klevit Double Your Profits with Streamlined Systems with Adi Klevit Wed, 10 Apr 2024 18:00:33 GMT 28:23 6615fe602178ca0016b3ab84 false https://shows.acast.com/garlic/episodes/adi-klevit 6615fe602178ca0016b3ab84 5b8987fb8ca6d2e42f7d01e1 adi-klevit full 2 40 Ready to give your agency's approach a serious upgrade?


This week, we're diving into the world of effective business systems with the brilliant Adi Klevit. Forget the old sales funnel vision; we’re talking about transforming your strategies to nurture and convert leads more efficiently than ever. And there’s a special segment on client onboarding that’ll make you rethink how you welcome new clients into the fold, ensuring they feel valued from day one.


But that's not all. Adi also sheds light on the importance of agility in your processes, because being able to pivot and adapt is key in today’s fast-paced world. If you’re looking for actionable insights to streamline your operations, boost client satisfaction, and drive growth, you won’t want to miss this episode.


Let's level up your agency together!



What You’ll Learn:


  • Improving Sales with Systems Over Funnels
  • Strategic Client Onboarding for Long-Term Satisfaction
  • The Value of Regularly Updated Business Processes
  • Boosting Business Efficiency and Profitability with Systems
  • Engaging with Experts to Optimize Business Systems
  • Customized Sales Follow-Up Strategies for Higher Conversion


Connect with Adi Klevit:


Hosted on Acast. See acast.com/privacy for more information.

]]> Ready to give your agency's approach a serious upgrade?


This week, we're diving into the world of effective business systems with the brilliant Adi Klevit. Forget the old sales funnel vision; we’re talking about transforming your strategies to nurture and convert leads more efficiently than ever. And there’s a special segment on client onboarding that’ll make you rethink how you welcome new clients into the fold, ensuring they feel valued from day one.


But that's not all. Adi also sheds light on the importance of agility in your processes, because being able to pivot and adapt is key in today’s fast-paced world. If you’re looking for actionable insights to streamline your operations, boost client satisfaction, and drive growth, you won’t want to miss this episode.


Let's level up your agency together!



What You’ll Learn:


  • Improving Sales with Systems Over Funnels
  • Strategic Client Onboarding for Long-Term Satisfaction
  • The Value of Regularly Updated Business Processes
  • Boosting Business Efficiency and Profitability with Systems
  • Engaging with Experts to Optimize Business Systems
  • Customized Sales Follow-Up Strategies for Higher Conversion


Connect with Adi Klevit:


Hosted on Acast. See acast.com/privacy for more information.

]]> Supercharge Tradeshow Booth Engagement with Out of the Box Video and Photography Supercharge Tradeshow Booth Engagement with Out of the Box Video and Photography Wed, 03 Apr 2024 18:00:15 GMT 25:07 660d7fe67ee18a001706aa9e false https://shows.acast.com/garlic/episodes/michelle-devin 660d7fe67ee18a001706aa9e 5b8987fb8ca6d2e42f7d01e1 michelle-devin full 2 40 Devin Herz, a true wizard when it comes to lighting up trade shows with the latest tech, and Michelle from Christie's Photographic Solutions, who brings over 40 years of capturing moments that make hearts skip a beat.


They didn't just share tips; they shared a vision for making trade shows unforgettable. Imagine turning heads with dazzling LED displays, creating snapshots that bridge hearts to brands, and ditching those all-too-familiar giveaways for interactions that truly resonate.


We talked about painting stories with digital canvases, adding a sprinkle of fun with gamification, and the magic of planning with a purpose. And those tangible marketing gems for follow-ups? Game-changers.


Feeling like your trade show game could use a spark of inspiration? Dive into our full conversation for strategies that promise to turn the ordinary into extraordinary.


Let's make those trade show floors buzz with excitement, innovation, and connections that last a lifetime!



What You’ll Learn:


  • Innovative Ways to Use Photography in Trade Shows
  • Exploring New Technologies for Trade Show Displays
  • The Role of Promotional Items in Attracting Booth Visitors
  • The Impact of Display Technologies on Trade Show Engagement
  • The Power of Photography in Enhancing Booth Engagement
  • The Importance of Post-Event Follow-Up
  • How to Work with Printavision and Christie's Photographic Solutions



Connect with Devin Herz:




Connect with Michelle Granger:






Hosted on Acast. See acast.com/privacy for more information.

]]> Devin Herz, a true wizard when it comes to lighting up trade shows with the latest tech, and Michelle from Christie's Photographic Solutions, who brings over 40 years of capturing moments that make hearts skip a beat.


They didn't just share tips; they shared a vision for making trade shows unforgettable. Imagine turning heads with dazzling LED displays, creating snapshots that bridge hearts to brands, and ditching those all-too-familiar giveaways for interactions that truly resonate.


We talked about painting stories with digital canvases, adding a sprinkle of fun with gamification, and the magic of planning with a purpose. And those tangible marketing gems for follow-ups? Game-changers.


Feeling like your trade show game could use a spark of inspiration? Dive into our full conversation for strategies that promise to turn the ordinary into extraordinary.


Let's make those trade show floors buzz with excitement, innovation, and connections that last a lifetime!



What You’ll Learn:


  • Innovative Ways to Use Photography in Trade Shows
  • Exploring New Technologies for Trade Show Displays
  • The Role of Promotional Items in Attracting Booth Visitors
  • The Impact of Display Technologies on Trade Show Engagement
  • The Power of Photography in Enhancing Booth Engagement
  • The Importance of Post-Event Follow-Up
  • How to Work with Printavision and Christie's Photographic Solutions



Connect with Devin Herz:




Connect with Michelle Granger:






Hosted on Acast. See acast.com/privacy for more information.

]]> Guide to Tradeshow Success with Rob Vernon, 2024 Strategies for Booth Design and Sales Guide to Tradeshow Success with Rob Vernon, 2024 Strategies for Booth Design and Sales Thu, 21 Mar 2024 18:00:12 GMT 20:57 65fb9a1950d3200016465b3b false https://shows.acast.com/garlic/episodes/rob-vernon- 65fb9a1950d3200016465b3b 5b8987fb8ca6d2e42f7d01e1 rob-vernon- full 2 39 In the world of trade shows, Digital Arts Imaging stands as a beacon of expertise with over 25 years in the field. Led by Rob Vernon, this team knows how to elevate your brand. From carefully choosing the right venue to creating eye-catching, color-coded booth designs, they've helped clients double their business in just five years.


Specialized in aiding pharmaceutical companies, they offer straightforward messaging and practical giveaways that attendees actually want. Add in automated follow-up sequences and innovative fabric backdrops, and you have a recipe for trade show success that's both effective and manageable. Choose Digital Arts Imaging for your next trade show strategy, and watch your results soar.


What You’ll Learn:

  • Essential Strategies for Tradeshow Success
  • Two Critical Questions to Ask for Tradeshow Planning
  • The Competitive Advantages of Participating in Tradeshows
  • Crafting a Compelling Narrative on the Tradeshow Floor
  • Designing a Story-Driven Tradeshow Booth: A Case Study
  • How a Travel Agency Achieves Full Bookings via Tradeshow Marketing
  • Common Pitfalls in Tradeshow Booth Design and How to Avoid Them
  • Most Impactful Tradeshow Giveaways: Real-World Examples
  • Pre-Tradeshow Checklist: The One Must-Do Task
  • Calculating ROI and Other Metrics for Tradeshow Success



Connect with Rob Vernon:




Resources




Hosted on Acast. See acast.com/privacy for more information.

]]> In the world of trade shows, Digital Arts Imaging stands as a beacon of expertise with over 25 years in the field. Led by Rob Vernon, this team knows how to elevate your brand. From carefully choosing the right venue to creating eye-catching, color-coded booth designs, they've helped clients double their business in just five years.


Specialized in aiding pharmaceutical companies, they offer straightforward messaging and practical giveaways that attendees actually want. Add in automated follow-up sequences and innovative fabric backdrops, and you have a recipe for trade show success that's both effective and manageable. Choose Digital Arts Imaging for your next trade show strategy, and watch your results soar.


What You’ll Learn:

  • Essential Strategies for Tradeshow Success
  • Two Critical Questions to Ask for Tradeshow Planning
  • The Competitive Advantages of Participating in Tradeshows
  • Crafting a Compelling Narrative on the Tradeshow Floor
  • Designing a Story-Driven Tradeshow Booth: A Case Study
  • How a Travel Agency Achieves Full Bookings via Tradeshow Marketing
  • Common Pitfalls in Tradeshow Booth Design and How to Avoid Them
  • Most Impactful Tradeshow Giveaways: Real-World Examples
  • Pre-Tradeshow Checklist: The One Must-Do Task
  • Calculating ROI and Other Metrics for Tradeshow Success



Connect with Rob Vernon:




Resources




Hosted on Acast. See acast.com/privacy for more information.

]]> Shortcut to Building Your Coaching /Consulting Business with Mark Porteus of The Soulful Leadership Retreat Shortcut to Building Your Coaching /Consulting Business with Mark Porteus of The Soulful Leadership Retreat Wed, 17 Jan 2024 19:31:44 GMT 27:13 65a7f4a18863be00152fc705 false https://shows.acast.com/garlic/episodes/mark-porteous 65a7f4a18863be00152fc705 5b8987fb8ca6d2e42f7d01e1 mark-porteous full 3 1 Mark Porteous, known as “The Soul Connector”, is a Joint Venture Strategist, Affiliate Concierge, and co-founder of the Soul Affiliate Alliance and the Joint Venture Directory. He is a master of relationship marketing and joint ventures, Mark shares his insights on how you can build your coaching, consulting business, and more without spending a ton of money upfront. Mark discusses the value of relationship marketing, including his upcoming event, the Soulful Leadership Retreat in Orlando. Explore why discernment is crucial for effective relationship marketing, how to run successful joint ventures, and how to leverage the JV Directory.


This is a must-watch for all those interested in scaling their businesses through strategic partnerships and relationship marketing.


What You’ll Learn:

  • Mark’s  Approach to Business and Relationship Marketing
  • The Value of Joint Ventures and Strategic Collaborations
  • Secrets to Building Lasting Business Partnerships
  • The Concept of Soulful Leadership and the Impact of Retreats 
  • Effective Strategies and Practices in Relationship Marketing
  • Choosing the Right Business Partners for Growth and Success
  • How Effective Partnerships Can Lead to Business Scalability and Freedom



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Mark Porteous, known as “The Soul Connector”, is a Joint Venture Strategist, Affiliate Concierge, and co-founder of the Soul Affiliate Alliance and the Joint Venture Directory. He is a master of relationship marketing and joint ventures, Mark shares his insights on how you can build your coaching, consulting business, and more without spending a ton of money upfront. Mark discusses the value of relationship marketing, including his upcoming event, the Soulful Leadership Retreat in Orlando. Explore why discernment is crucial for effective relationship marketing, how to run successful joint ventures, and how to leverage the JV Directory.


This is a must-watch for all those interested in scaling their businesses through strategic partnerships and relationship marketing.


What You’ll Learn:

  • Mark’s  Approach to Business and Relationship Marketing
  • The Value of Joint Ventures and Strategic Collaborations
  • Secrets to Building Lasting Business Partnerships
  • The Concept of Soulful Leadership and the Impact of Retreats 
  • Effective Strategies and Practices in Relationship Marketing
  • Choosing the Right Business Partners for Growth and Success
  • How Effective Partnerships Can Lead to Business Scalability and Freedom



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[How EfficientAide Provides Fractional VA Services to Help Clients “Buy Back Their Time and Eliminate Worry"]]> Wed, 06 Dec 2023 18:00:00 GMT 25:48 65551eba07646600127d79c4 false https://shows.acast.com/garlic/episodes/kyle-walbrun 65551eba07646600127d79c4 5b8987fb8ca6d2e42f7d01e1 kyle-walbrun full 2 38 Join Kyle Walbrun, CEO of EfficientAide, as he tackles the biggest challenges in business development and the crucial role of executive assistants. Discover the secrets to seamless business processes through automation, the impact of podcasts on leadership visibility, and the power of networks in driving leads. Learn the top traits of an executive assistant ideal for EOS frameworks and how to reclaim 7 hours a week for strategic growth.


If you’re looking to accelerate your business growth through leverage, definitely check out this video!



What You’ll Learn:

  • The Top Three Challenges in Business Development
  • How Visionaries Ensure Follow-Through in Business Development Initiatives
  • Crafting Automated Response Systems to Streamline Business Processes
  • Amplifying Leadership Visibility: The Power of Podcasts and Executive Assistants
  • Leveraging Connector Networks for Enhanced Referral-Driven Lead Generation
  • Identifying the Three Key Qualities of an Ideal Executive Assistant for EOS Implementation
  • Optimizing EOS Frameworks with Executive Assistant Support
  • Strategies to Reclaim 7 Hours Each Week for Strategic Business Growth



Connect with Kyle Walbrun:



Resources




Hosted on Acast. See acast.com/privacy for more information.

]]> Join Kyle Walbrun, CEO of EfficientAide, as he tackles the biggest challenges in business development and the crucial role of executive assistants. Discover the secrets to seamless business processes through automation, the impact of podcasts on leadership visibility, and the power of networks in driving leads. Learn the top traits of an executive assistant ideal for EOS frameworks and how to reclaim 7 hours a week for strategic growth.


If you’re looking to accelerate your business growth through leverage, definitely check out this video!



What You’ll Learn:

  • The Top Three Challenges in Business Development
  • How Visionaries Ensure Follow-Through in Business Development Initiatives
  • Crafting Automated Response Systems to Streamline Business Processes
  • Amplifying Leadership Visibility: The Power of Podcasts and Executive Assistants
  • Leveraging Connector Networks for Enhanced Referral-Driven Lead Generation
  • Identifying the Three Key Qualities of an Ideal Executive Assistant for EOS Implementation
  • Optimizing EOS Frameworks with Executive Assistant Support
  • Strategies to Reclaim 7 Hours Each Week for Strategic Business Growth



Connect with Kyle Walbrun:



Resources




Hosted on Acast. See acast.com/privacy for more information.

]]> Dave Albano on When to Hire a Fractional CMO to Becoming a Fractional CMO Dave Albano on When to Hire a Fractional CMO to Becoming a Fractional CMO Fri, 01 Dec 2023 18:00:00 GMT 34:34 655e521f314d0f0012d23f28 false https://shows.acast.com/garlic/episodes/dave-albano 655e521f314d0f0012d23f28 5b8987fb8ca6d2e42f7d01e1 dave-albano full 2 37 Are you a small business owner dreaming of big-league marketing without the big-league budget? We've got a secret to share! Tune in to our latest episode of The Garlic Marketing Show, where Ian Garlic sits down with marketing guru Dave Albano to unlock the power of the Fractional CMO.


Discover how Dave's strategic mastery can catapult your business into its next growth phase without the full-time executive price tag. It's all about making smarter choices, not more expensive ones.


Don't miss out on these golden nuggets of marketing wisdom that could redefine your business trajectory. 🎧 Listen, learn, and leap forward with The Garlic Marketing Show.



What You’ll Learn:


  • Worked Directly with Bob Proctor, Ryan Deiss, and Russell Brunson
  • The #1 Tool to Overcome Entrepreneurship Challenges
  • When Should Agencies Become Fractional CMOs
  • The Sweet Spot for Hiring a Fractional CMO and When You Should NOT Hire a Full-Time CMO
  • The Problem with Having a Single Agency Doing Everything
  • The Danger of Not Having a Fractional CMO
  • When Dave Decided to Move from Being an Agency Owner to a Fractional CMO
  • Choosing Between Being an Agency and a Fractional CMO.
  • The Tools That You Need as a Fractional CMO
  • His Favorite Tools and Insights from Ryan Deiss
  • How He Became Semi-Retired as a Fractional CMO Working Only Tuesday Through Thursday
  • The Markers of Wealth and Freedom
  • Three Questions You Need to Ask Yourself to Decide if Being a Fractional CMO is Right for You




Connect with Dave Albano:




Resources


Hosted on Acast. See acast.com/privacy for more information.

]]> Are you a small business owner dreaming of big-league marketing without the big-league budget? We've got a secret to share! Tune in to our latest episode of The Garlic Marketing Show, where Ian Garlic sits down with marketing guru Dave Albano to unlock the power of the Fractional CMO.


Discover how Dave's strategic mastery can catapult your business into its next growth phase without the full-time executive price tag. It's all about making smarter choices, not more expensive ones.


Don't miss out on these golden nuggets of marketing wisdom that could redefine your business trajectory. 🎧 Listen, learn, and leap forward with The Garlic Marketing Show.



What You’ll Learn:


  • Worked Directly with Bob Proctor, Ryan Deiss, and Russell Brunson
  • The #1 Tool to Overcome Entrepreneurship Challenges
  • When Should Agencies Become Fractional CMOs
  • The Sweet Spot for Hiring a Fractional CMO and When You Should NOT Hire a Full-Time CMO
  • The Problem with Having a Single Agency Doing Everything
  • The Danger of Not Having a Fractional CMO
  • When Dave Decided to Move from Being an Agency Owner to a Fractional CMO
  • Choosing Between Being an Agency and a Fractional CMO.
  • The Tools That You Need as a Fractional CMO
  • His Favorite Tools and Insights from Ryan Deiss
  • How He Became Semi-Retired as a Fractional CMO Working Only Tuesday Through Thursday
  • The Markers of Wealth and Freedom
  • Three Questions You Need to Ask Yourself to Decide if Being a Fractional CMO is Right for You




Connect with Dave Albano:




Resources


Hosted on Acast. See acast.com/privacy for more information.

]]> ChatGPT Prompts to Create AI Press Releases with eReleases Mickie Kennedy ChatGPT Prompts to Create AI Press Releases with eReleases Mickie Kennedy Mon, 20 Nov 2023 13:10:24 GMT 25:33 65567adc3dcdee00122fb223 false https://shows.acast.com/garlic/episodes/mickie-kennedy 65567adc3dcdee00122fb223 5b8987fb8ca6d2e42f7d01e1 mickie-kennedy full 2 36 In an insightful session with Mickie Kennedy, founder of eReleases, delve into the synergistic use of AI for crafting press releases and the vital role of human touch where AI falls short. Learn to create resonant ChatGPT prompts, differentiate impactful quotes from mediocre ones, and discover the best AI tools for press release writing.


Uncover eReleases' strategy for keeping costs low and how a single press release can lead to substantial media coverage. We also explore strategies for gaining local media attention, building out a PR campaign for digital agencies, and how to leverage press success into a compelling "Brag Book" for business development.


Don't miss out on these insights to enhance your PR strategy—perfect for businesses looking to make a mark in today's media landscape.



What You’ll Learn:

  • Leverage AI to Draft Press Releases
  • Craft Captivating ChatGPT Quotes
  • AI Falls Short with Headlines and Quotes
  • Powerful Quotes Give Stories a Hook
  • Vivid Quotes Beat Generic Ones
  • ChatGPT to Brainstorm Release Ideas
  • Prompt ChatGPT for Press Release Drafts
  • eReleases Leverages Editorial Downtime
  • 150+ Pickups from 1 Strategic Release
  • Pitch Local Media Directly
  • Consistency Wins with Local Outreach
  • Proactive Pitches Get Repeat Coverage
  • Launch a 6-8 Release PR Campaign
  • Share the Story Behind the Business
  • Press Clips Build a Brag Book
  • Provide Compelling Story Angles



Connect with Mickie Kennedy:



Resources


Hosted on Acast. See acast.com/privacy for more information.

]]> In an insightful session with Mickie Kennedy, founder of eReleases, delve into the synergistic use of AI for crafting press releases and the vital role of human touch where AI falls short. Learn to create resonant ChatGPT prompts, differentiate impactful quotes from mediocre ones, and discover the best AI tools for press release writing.


Uncover eReleases' strategy for keeping costs low and how a single press release can lead to substantial media coverage. We also explore strategies for gaining local media attention, building out a PR campaign for digital agencies, and how to leverage press success into a compelling "Brag Book" for business development.


Don't miss out on these insights to enhance your PR strategy—perfect for businesses looking to make a mark in today's media landscape.



What You’ll Learn:

  • Leverage AI to Draft Press Releases
  • Craft Captivating ChatGPT Quotes
  • AI Falls Short with Headlines and Quotes
  • Powerful Quotes Give Stories a Hook
  • Vivid Quotes Beat Generic Ones
  • ChatGPT to Brainstorm Release Ideas
  • Prompt ChatGPT for Press Release Drafts
  • eReleases Leverages Editorial Downtime
  • 150+ Pickups from 1 Strategic Release
  • Pitch Local Media Directly
  • Consistency Wins with Local Outreach
  • Proactive Pitches Get Repeat Coverage
  • Launch a 6-8 Release PR Campaign
  • Share the Story Behind the Business
  • Press Clips Build a Brag Book
  • Provide Compelling Story Angles



Connect with Mickie Kennedy:



Resources


Hosted on Acast. See acast.com/privacy for more information.

]]> Website Design Mistakes Killing Conversions with FigPii Khalid Saleh Website Design Mistakes Killing Conversions with FigPii Khalid Saleh Fri, 10 Nov 2023 18:00:39 GMT 38:31 654e98d546e5c90011862a63 false https://shows.acast.com/garlic/episodes/khalid-saleh 654e98d546e5c90011862a63 5b8987fb8ca6d2e42f7d01e1 khalid-saleh full 2 35

Dive into the digital deep end with our latest podcast episode featuring Khalid Saleh, CEO of Invesp & Co-founder of FigPii. Learn from the transformative tales of e-commerce giants and unlock the secrets behind effective website optimization. From Motorola's $50M e-commerce story that resulted in only 10 orders to the sophisticated A/B testing strategies employed by eBay, we explore methods that unveil the true interactions users have with your software.


Is your 'About Us' page-turning visitors into customers? Are you effectively projecting the image of a larger enterprise? We dissect the critical website elements that businesses often overlook but desperately need.


Plus! Discover the single most important factor that propelled FigPii's success and the essential element your website's above-the-fold area should have.


Don't let your site be just another URL lost in the vastness of the internet. Tune in now to make sure your website not only stands out but also delivers on its promises. 



What You’ll Learn:

  • Where Your Website Needs to Be Normal
  • Building Motorola's E-commerce Website $50 Million Ended Up with 10 Orders
  • Optimizing eBay with A/B Test
  • How to See EXACTLY How People Are Using Your Software
  • Optimizing the About Us
  • How to Ask Visitors What's Wrong on Your Website
  • Giving the Impression Your Business Is Bigger Than It Is
  • The #1 Thing Most Common Mistake on Websites
  • The #1 Thing You SHOULD Add to Websites
  • The One Thing That Launched FigPii's Success
  • The #1 Thing You Need Above the Fold



Connect with Khalid Saleh:



Hosted on Acast. See acast.com/privacy for more information.

]]>

Dive into the digital deep end with our latest podcast episode featuring Khalid Saleh, CEO of Invesp & Co-founder of FigPii. Learn from the transformative tales of e-commerce giants and unlock the secrets behind effective website optimization. From Motorola's $50M e-commerce story that resulted in only 10 orders to the sophisticated A/B testing strategies employed by eBay, we explore methods that unveil the true interactions users have with your software.


Is your 'About Us' page-turning visitors into customers? Are you effectively projecting the image of a larger enterprise? We dissect the critical website elements that businesses often overlook but desperately need.


Plus! Discover the single most important factor that propelled FigPii's success and the essential element your website's above-the-fold area should have.


Don't let your site be just another URL lost in the vastness of the internet. Tune in now to make sure your website not only stands out but also delivers on its promises. 



What You’ll Learn:

  • Where Your Website Needs to Be Normal
  • Building Motorola's E-commerce Website $50 Million Ended Up with 10 Orders
  • Optimizing eBay with A/B Test
  • How to See EXACTLY How People Are Using Your Software
  • Optimizing the About Us
  • How to Ask Visitors What's Wrong on Your Website
  • Giving the Impression Your Business Is Bigger Than It Is
  • The #1 Thing Most Common Mistake on Websites
  • The #1 Thing You SHOULD Add to Websites
  • The One Thing That Launched FigPii's Success
  • The #1 Thing You Need Above the Fold



Connect with Khalid Saleh:



Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Bob Shenefelt in Finding Purpose Beyond Money and Status Through Aligning Your Life with Your "Why"]]> Fri, 27 Oct 2023 18:00:23 GMT 28:17 654e93d9d5eacc0012bcac1b false https://shows.acast.com/garlic/episodes/bob-shenefelt 654e93d9d5eacc0012bcac1b 5b8987fb8ca6d2e42f7d01e1 bob-shenefelt full 2 34 Bob Shenefelt of Imatter.com shares his journey to rediscover success and find fulfillment as an entrepreneur. Learn how chasing money and prestige left Bob unfulfilled and how gaining clarity on his motivations, strengths, and vision enabled him to create a life of purpose.


Bob offers practical tips for entrepreneurs and visionaries to avoid burnout and build businesses that align with what matters through practices like identifying your "why," crafting a written vision statement and joining a peer community.


Tune in to gain insight into redefining entrepreneurial success and living your vision.



What You’ll Learn:

  • The Power of Why, What, and How
  • Why Entrepreneurial Freedom Doesn't Lead to Entrepreneurial Freedom
  • Why People Are Afraid of Creating a Vision
  • Doctor Doug Brackman, Author of Driven
  • The Daily Tool 3:3:1 at IMatter
  • Impostor Syndrome of Productivity
  • How to Apply the Visionary Forum
  • Why It's Lonely to Be a Part of the Visionary
  • Overcoming the Impostor Syndrome



Connect with Bob Shenefelt:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Bob Shenefelt of Imatter.com shares his journey to rediscover success and find fulfillment as an entrepreneur. Learn how chasing money and prestige left Bob unfulfilled and how gaining clarity on his motivations, strengths, and vision enabled him to create a life of purpose.


Bob offers practical tips for entrepreneurs and visionaries to avoid burnout and build businesses that align with what matters through practices like identifying your "why," crafting a written vision statement and joining a peer community.


Tune in to gain insight into redefining entrepreneurial success and living your vision.



What You’ll Learn:

  • The Power of Why, What, and How
  • Why Entrepreneurial Freedom Doesn't Lead to Entrepreneurial Freedom
  • Why People Are Afraid of Creating a Vision
  • Doctor Doug Brackman, Author of Driven
  • The Daily Tool 3:3:1 at IMatter
  • Impostor Syndrome of Productivity
  • How to Apply the Visionary Forum
  • Why It's Lonely to Be a Part of the Visionary
  • Overcoming the Impostor Syndrome



Connect with Bob Shenefelt:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Rob Anspach Reveals His Top Book Promotion Tactics and How to Price Your Book Rob Anspach Reveals His Top Book Promotion Tactics and How to Price Your Book Tue, 24 Oct 2023 15:25:03 GMT 30:35 6537e1cf1d1c940012aa9688 false https://shows.acast.com/garlic/episodes/rob-anspach 6537e1cf1d1c940012aa9688 5b8987fb8ca6d2e42f7d01e1 rob-anspach full 2 33 Learn Proven Book Marketing Tactics from a 40+ Book Author


Want to effectively market your book?


Unlock the secrets inspired by Disney's marketing genius with author Rob Anspach, 40x Book Author / Publisher, Script Writer, Speaker, Personality Disruptor, Fractional CMO, and founder of Anspach Media. In this eye-opening episode, Rob shares tips on self-publishing, pricing strategies, and gaining industry endorsements to boost your book sales.


This offers valuable advice for authors looking to promote their books effectively. Learn how to connect with more readers and share your story widely!



What You’ll Learn:

  • Challenges of Writing Your First Book
  • Self-Publishing vs Traditional Publishing
  • Consistent Marketing for Books
  • Getting Endorsements from Industry Experts
  • Repurposing Content into New Formats
  • Pricing Books Above 99 Cents on Amazon
  • The Power of Tangible Book Experiences
  • Applying Disney's Magical Marketing Approach



Connect with Rob Anspach:

Rob's books on Amazon: [links to top 3 books]




Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Learn Proven Book Marketing Tactics from a 40+ Book Author


Want to effectively market your book?


Unlock the secrets inspired by Disney's marketing genius with author Rob Anspach, 40x Book Author / Publisher, Script Writer, Speaker, Personality Disruptor, Fractional CMO, and founder of Anspach Media. In this eye-opening episode, Rob shares tips on self-publishing, pricing strategies, and gaining industry endorsements to boost your book sales.


This offers valuable advice for authors looking to promote their books effectively. Learn how to connect with more readers and share your story widely!



What You’ll Learn:

  • Challenges of Writing Your First Book
  • Self-Publishing vs Traditional Publishing
  • Consistent Marketing for Books
  • Getting Endorsements from Industry Experts
  • Repurposing Content into New Formats
  • Pricing Books Above 99 Cents on Amazon
  • The Power of Tangible Book Experiences
  • Applying Disney's Magical Marketing Approach



Connect with Rob Anspach:

Rob's books on Amazon: [links to top 3 books]




Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> 4 more ways to Land Large Clients Using YouTube: Profit, Conversion, Other Peoples Audiences Pt 2 4 more ways to Land Large Clients Using YouTube: Profit, Conversion, Other Peoples Audiences Pt 2 Fri, 20 Oct 2023 16:39:16 GMT 24:51 6528502252b38a0011a422c2 false https://shows.acast.com/garlic/episodes/ian-garlic- 6528502252b38a0011a422c2 5b8987fb8ca6d2e42f7d01e1 ian-garlic- full 2 32 In a world brimming with marketing strategies, discover how YouTube can be your golden key to attracting high-value clients. Dive deep with Ian Garlic as he unveils not just strategies but the art of building genuine value, forging deeper connections through the "Oprah Effect," and leveraging collaborations for exponential growth. 🚀


From redefining client relationships with educational content to harnessing the unmatched power of YouTube's algorithm, every insight is a game-changer. 🌟


This isn't just another episode; it's a transformative guide to dominating your niche. Are you ready to reshape your brand's future?



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> In a world brimming with marketing strategies, discover how YouTube can be your golden key to attracting high-value clients. Dive deep with Ian Garlic as he unveils not just strategies but the art of building genuine value, forging deeper connections through the "Oprah Effect," and leveraging collaborations for exponential growth. 🚀


From redefining client relationships with educational content to harnessing the unmatched power of YouTube's algorithm, every insight is a game-changer. 🌟


This isn't just another episode; it's a transformative guide to dominating your niche. Are you ready to reshape your brand's future?



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Why YouTube is the Best Platform for $100k Clients with Ian Garlic Why YouTube is the Best Platform for $100k Clients with Ian Garlic Fri, 06 Oct 2023 21:10:51 GMT 32:28 652077db7bacb400116ead6d false https://shows.acast.com/garlic/episodes/ian-garlic 652077db7bacb400116ead6d 5b8987fb8ca6d2e42f7d01e1 ian-garlic full Stepping away from my usual role as the host, I'm excited to take center stage in a special solo episode of my marketing series. Diving deep into YouTube's vast ecosystem, I'll be revealing its unparalleled potential for businesses, especially those eyeing professionals like lawyers and C-suite executives.


Join me as I unravel the power of precision-crafted content strategies, the magic behind High-Intent SEO, and the trust-building subtleties of the "mere exposure effect." This episode shines a light on YouTube as a unique organic discovery platform, merging education with entertainment. It's a must-watch for any business looking to sharpen its digital edge.


So, if you're ready to unlock the secrets of the digital age and propel your business to unprecedented heights, don't miss this episode. Together, we'll journey through the vast horizons of YouTube, uncovering its treasures one insight at a time. It's not just about being online; it's about thriving online.


Join me, and let's transform your digital narrative!



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Stepping away from my usual role as the host, I'm excited to take center stage in a special solo episode of my marketing series. Diving deep into YouTube's vast ecosystem, I'll be revealing its unparalleled potential for businesses, especially those eyeing professionals like lawyers and C-suite executives.


Join me as I unravel the power of precision-crafted content strategies, the magic behind High-Intent SEO, and the trust-building subtleties of the "mere exposure effect." This episode shines a light on YouTube as a unique organic discovery platform, merging education with entertainment. It's a must-watch for any business looking to sharpen its digital edge.


So, if you're ready to unlock the secrets of the digital age and propel your business to unprecedented heights, don't miss this episode. Together, we'll journey through the vast horizons of YouTube, uncovering its treasures one insight at a time. It's not just about being online; it's about thriving online.


Join me, and let's transform your digital narrative!



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Creating a Magazine for your Business Lowering Digital Agency CAC from $40000 to $4000 Creating a Magazine for your Business Lowering Digital Agency CAC from $40000 to $4000 Fri, 06 Oct 2023 18:14:55 GMT 22:51 651ef64d4dd8c60011fc6f43 false https://shows.acast.com/garlic/episodes/jessica-embree 651ef64d4dd8c60011fc6f43 5b8987fb8ca6d2e42f7d01e1 jessica-embree full 2 30 Ready to revolutionize your marketing strategy? In a must-watch episode, Jessica from Tulip Media Group reveals the key shifts that plummeted their customer acquisition costs from $40,000 to an astonishing $4,000.


Find out how they cracked the code on PPC and organic SEO, why a top-notch website is your best sales agent, and how merging print and digital could be the game-changer you've been looking for. Plus, get a sneak peek into the future with their exploration of augmented reality in print marketing.


If you're serious about optimizing your marketing budget, this episode is a must-watch packed with invaluable insights



What You’ll Learn:

  • The BANT method to lower Sales Time
  • How AI is Bringing Print Back
  • Creating a Magazine Strategy to Drive Your Business
  • The Rise of Augmented Reality (AR)
  • Engagement through QR Codes: Bridging the Gap Between Print and Digital



Connect with Jessica Embree:



Resources:




Hosted on Acast. See acast.com/privacy for more information.

]]> Ready to revolutionize your marketing strategy? In a must-watch episode, Jessica from Tulip Media Group reveals the key shifts that plummeted their customer acquisition costs from $40,000 to an astonishing $4,000.


Find out how they cracked the code on PPC and organic SEO, why a top-notch website is your best sales agent, and how merging print and digital could be the game-changer you've been looking for. Plus, get a sneak peek into the future with their exploration of augmented reality in print marketing.


If you're serious about optimizing your marketing budget, this episode is a must-watch packed with invaluable insights



What You’ll Learn:

  • The BANT method to lower Sales Time
  • How AI is Bringing Print Back
  • Creating a Magazine Strategy to Drive Your Business
  • The Rise of Augmented Reality (AR)
  • Engagement through QR Codes: Bridging the Gap Between Print and Digital



Connect with Jessica Embree:



Resources:




Hosted on Acast. See acast.com/privacy for more information.

]]> The Marketing Secrets to Becoming the #1 Invisalign Practice The Marketing Secrets to Becoming the #1 Invisalign Practice Fri, 29 Sep 2023 21:14:02 GMT 29:16 6517105a7ccbe40011be25ba false https://shows.acast.com/garlic/episodes/dean-steinman 6517105a7ccbe40011be25ba 5b8987fb8ca6d2e42f7d01e1 dean-steinman full 2 29 Dean Steinman, President of Ortho Marketing, reveals key strategies for achieving the #1 rank on Google—a feat he's accomplished for 98% of his clients. He uncovers why patients drive long distances for specific orthodontists and outlines methods for increasing practice referrals. Steinman stresses the crucial role of consistent follow-up and warns against over-reliance on traditional dental software. With an emphasis on adaptability in the face of evolving online leads and AI technologies, he provides targeted advice for excelling in Invisalign marketing and shares actionable tips for expanding orthodontic practices.


Don't be left in the digital dust—adapt, evolve, and dominate your market with Dean Steinman's proven strategies. Your journey to becoming the #1 Invisalign practice starts now.


Are you ready to transform your practice's future?



What You’ll Learn:

  • Strategies for Achieving Top-Tier Status in Invisalign Service.
  • High Success Rate of Achieving Google's #1 Ranking for Clients.
  • Why One Patient Drives 45 Minutes to Go to an Orthodontist.
  • How to Solidify More Referrals for Your Orthodontic Practice.
  • The Number of Times You Need to Reach Out to a Lead to Show Up.
  • Why You Should Not Rely on Dental Software To.
  • The Key to Great AI Success.
  • Why You Need to Be #1 for Invisalign.
  • The Keys to Dominating in Invisalign Marketing.
  • How to Sell More Cosmetic Dentist Cases with Invisalign.



Connect with Dean Steinman:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Dean Steinman, President of Ortho Marketing, reveals key strategies for achieving the #1 rank on Google—a feat he's accomplished for 98% of his clients. He uncovers why patients drive long distances for specific orthodontists and outlines methods for increasing practice referrals. Steinman stresses the crucial role of consistent follow-up and warns against over-reliance on traditional dental software. With an emphasis on adaptability in the face of evolving online leads and AI technologies, he provides targeted advice for excelling in Invisalign marketing and shares actionable tips for expanding orthodontic practices.


Don't be left in the digital dust—adapt, evolve, and dominate your market with Dean Steinman's proven strategies. Your journey to becoming the #1 Invisalign practice starts now.


Are you ready to transform your practice's future?



What You’ll Learn:

  • Strategies for Achieving Top-Tier Status in Invisalign Service.
  • High Success Rate of Achieving Google's #1 Ranking for Clients.
  • Why One Patient Drives 45 Minutes to Go to an Orthodontist.
  • How to Solidify More Referrals for Your Orthodontic Practice.
  • The Number of Times You Need to Reach Out to a Lead to Show Up.
  • Why You Should Not Rely on Dental Software To.
  • The Key to Great AI Success.
  • Why You Need to Be #1 for Invisalign.
  • The Keys to Dominating in Invisalign Marketing.
  • How to Sell More Cosmetic Dentist Cases with Invisalign.



Connect with Dean Steinman:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Hiring a Fractional Integrator to Improve Marketing Results Hiring a Fractional Integrator to Improve Marketing Results Fri, 22 Sep 2023 22:58:25 GMT 33:22 650e1c11afb89e0011eb6625 false https://shows.acast.com/garlic/episodes/jamie-munoz 650e1c11afb89e0011eb6625 5b8987fb8ca6d2e42f7d01e1 jamie-munoz Jamie Munoz of Catalyst Integrators, Expert EOS integrator and Clothes Designer full 2 28 With Jamie Munoz, we explore the intricacies of becoming a Fractional Integrator, including the timing and triggers for hiring, and red flags to look out for. We delve into the benefits and risks associated with full-time versus fractional integrators, highlighting the role of a Vision Traction Organizer in marketing decisions.


She shares her experience with the Working Genius model in weekly meetings, providing insights on intentional hiring and debunking myths about full-time integrators. Plus, discover unique merchandise and holiday gift ideas for integrators!


Don't miss out on our special feature with Gino Wickman, discussing key aspects of fractional integration: https://www.youtube.com/shorts/y9fVy9h1d1g


Take the next step in optimizing your business's potential with Jamie Munoz's expertise!



What You’ll Learn:

  • How to Become a Fractional Integrator
  • Red Flags in Hiring an Integrator
  • Optimal Timing for Transitioning to a Fractional Integrator
  • When to Start the Search for an Integrator
  • Triggering Thoughts: Catalysts for Decision-making
  • Risks of Hiring a Full-Time Integrator
  • The Role of VTO (Vision Traction Organizer) in Marketing Decisions
  • Must-Have Merchandise for Integrators
  • Holiday Gift Ideas for an Integrator
  • Jamie Munoz's Use of Working Genius in Weekly Meetings
  • Tips for Intentional Hiring of Full-Time Integrators Using Fractional Insight
  • The Myth of the Full-Time Integrator
  • Benefits of a Fractional Integrator


Connect with Jamie Munoz:


Resources:

Hosted on Acast. See acast.com/privacy for more information.

]]> With Jamie Munoz, we explore the intricacies of becoming a Fractional Integrator, including the timing and triggers for hiring, and red flags to look out for. We delve into the benefits and risks associated with full-time versus fractional integrators, highlighting the role of a Vision Traction Organizer in marketing decisions.


She shares her experience with the Working Genius model in weekly meetings, providing insights on intentional hiring and debunking myths about full-time integrators. Plus, discover unique merchandise and holiday gift ideas for integrators!


Don't miss out on our special feature with Gino Wickman, discussing key aspects of fractional integration: https://www.youtube.com/shorts/y9fVy9h1d1g


Take the next step in optimizing your business's potential with Jamie Munoz's expertise!



What You’ll Learn:

  • How to Become a Fractional Integrator
  • Red Flags in Hiring an Integrator
  • Optimal Timing for Transitioning to a Fractional Integrator
  • When to Start the Search for an Integrator
  • Triggering Thoughts: Catalysts for Decision-making
  • Risks of Hiring a Full-Time Integrator
  • The Role of VTO (Vision Traction Organizer) in Marketing Decisions
  • Must-Have Merchandise for Integrators
  • Holiday Gift Ideas for an Integrator
  • Jamie Munoz's Use of Working Genius in Weekly Meetings
  • Tips for Intentional Hiring of Full-Time Integrators Using Fractional Insight
  • The Myth of the Full-Time Integrator
  • Benefits of a Fractional Integrator


Connect with Jamie Munoz:


Resources:

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[How to Create and Sell with CEU's with Jim Nowakowski]]> Thu, 14 Sep 2023 20:30:51 GMT 38:04 65036a01fbef8800110419c8 false https://shows.acast.com/garlic/episodes/jim-nowakowski 65036a01fbef8800110419c8 5b8987fb8ca6d2e42f7d01e1 jim-nowakowski full 2 27 Discover the secrets behind Jim Nowakowski, President at Interline Creative Group, Inc., and his 30-year success in the marketing industry. Learn why exceptional service and unique knowledge are essential for growth, and why traditional surveys fall short.


Uncover tips on achieving an 80% email open rate, leveraging SEO for lead generation, and mastering the art of the 'backpocket story.' From losing pitches to leveraging YouTube, get actionable insights to transform your marketing strategies.


What You’ll Learn:

  • Achieved an 80% Email Open Rate Through Tailored Messaging and Superior SEO Content.
  • How to Use SEO in Email Marketing
  • Building Credibility with In-depth Content
  • Importance of Client Feedback
  • The Power of the Backpocket Story
  • Boosting Professional Growth and Online Visibility
  • The Key Role of Emails and Newsletters in Driving People Back to a Website
  • Challenges in Measuring B2B ROI
  • The Key to Filling CEUs
  • Should You Have Links to the Websites
  • The Two Things to Grow a Marketing Business On
  • What to Do When You Lose a Pitch and How to Win From It



Connect with Jim Nowakowski:



Resources:





Hosted on Acast. See acast.com/privacy for more information.

]]> Discover the secrets behind Jim Nowakowski, President at Interline Creative Group, Inc., and his 30-year success in the marketing industry. Learn why exceptional service and unique knowledge are essential for growth, and why traditional surveys fall short.


Uncover tips on achieving an 80% email open rate, leveraging SEO for lead generation, and mastering the art of the 'backpocket story.' From losing pitches to leveraging YouTube, get actionable insights to transform your marketing strategies.


What You’ll Learn:

  • Achieved an 80% Email Open Rate Through Tailored Messaging and Superior SEO Content.
  • How to Use SEO in Email Marketing
  • Building Credibility with In-depth Content
  • Importance of Client Feedback
  • The Power of the Backpocket Story
  • Boosting Professional Growth and Online Visibility
  • The Key Role of Emails and Newsletters in Driving People Back to a Website
  • Challenges in Measuring B2B ROI
  • The Key to Filling CEUs
  • Should You Have Links to the Websites
  • The Two Things to Grow a Marketing Business On
  • What to Do When You Lose a Pitch and How to Win From It



Connect with Jim Nowakowski:



Resources:





Hosted on Acast. See acast.com/privacy for more information.

]]> Phil Mershon New Book on Creating an Amazing Event Experience through Experience Design Phil Mershon New Book on Creating an Amazing Event Experience through Experience Design Tue, 05 Sep 2023 20:04:49 GMT 43:01 64f77f2fd8aea7001187e250 false https://shows.acast.com/garlic/episodes/phil-mershon 64f77f2fd8aea7001187e250 5b8987fb8ca6d2e42f7d01e1 phil-mershon full 2 26 Get ready to level up your event planning game! Phil Mershon, Director of Experience and the author of "Unforgettable: The Art and Science of Creating Memorable Experiences", spills the secrets to creating events that attendees can't stop talking about. Want to know how to make even a toothbrush make a lasting impression? Or how to use music to turn your event into a symphony of networking and engagement?


From mastering Experience Design to dodging the most common event planning pitfalls, Phil covers it all. Pre-event buzz, Zoom hacks, you name it—this is the playbook for creating a true "Summer Camp" for your industry. Don't miss it!



What You’ll Learn:

  • Unforgettable Event Planning Strategies
  • The Impact of Inflation on Modern Events
  • Mastery of Experience Design for Event Success
  • Types of Networking: Unlocking Connection Potential
  • Role of Music in Enhancing Event Engagement
  • Bridging Speakers and Audience Experience
  • How They Use Toothbrushes to Make the Event Better
  • Must-Ask Questions for Event Attendee Retention
  • Why Anti-Social Media Rooms Are Game-Changers
  • How to Build Connection Using Your Sales Page
  • Connecting People BEFORE the Event
  • How to Create "Bread" Ahead of Time
  • Activating Clients Ahead of Your Event
  • Creating an Industry-Specific "Summer Camp" Experience
  • Audience Evolution and Micro-Communities
  • Marketing Focus Areas Every Event Planner Should Know
  • The Two Big Mistakes That Events Make



Connect with Phil Mershon:



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Get ready to level up your event planning game! Phil Mershon, Director of Experience and the author of "Unforgettable: The Art and Science of Creating Memorable Experiences", spills the secrets to creating events that attendees can't stop talking about. Want to know how to make even a toothbrush make a lasting impression? Or how to use music to turn your event into a symphony of networking and engagement?


From mastering Experience Design to dodging the most common event planning pitfalls, Phil covers it all. Pre-event buzz, Zoom hacks, you name it—this is the playbook for creating a true "Summer Camp" for your industry. Don't miss it!



What You’ll Learn:

  • Unforgettable Event Planning Strategies
  • The Impact of Inflation on Modern Events
  • Mastery of Experience Design for Event Success
  • Types of Networking: Unlocking Connection Potential
  • Role of Music in Enhancing Event Engagement
  • Bridging Speakers and Audience Experience
  • How They Use Toothbrushes to Make the Event Better
  • Must-Ask Questions for Event Attendee Retention
  • Why Anti-Social Media Rooms Are Game-Changers
  • How to Build Connection Using Your Sales Page
  • Connecting People BEFORE the Event
  • How to Create "Bread" Ahead of Time
  • Activating Clients Ahead of Your Event
  • Creating an Industry-Specific "Summer Camp" Experience
  • Audience Evolution and Micro-Communities
  • Marketing Focus Areas Every Event Planner Should Know
  • The Two Big Mistakes That Events Make



Connect with Phil Mershon:



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Closing a Digital Marketing Agency to Start a Newsletter Media Company with Nate Kennedy Closing a Digital Marketing Agency to Start a Newsletter Media Company with Nate Kennedy Wed, 30 Aug 2023 18:00:41 GMT 28:31 64e8c96e53103a0011c92863 false https://shows.acast.com/garlic/episodes/closing-a-digital-marketing-agency-to-start-a-newsletter-med 64e8c96e53103a0011c92863 5b8987fb8ca6d2e42f7d01e1 closing-a-digital-marketing-agency-to-start-a-newsletter-med full 2 25 Nate Kennedy, Digital Media Tycoon, and CEO of Optimized Assets, Inc., masterminded a shift from heading a thriving seven-figure digital marketing agency to orchestrating a media company that emphasizes lifestyle over profits. Uncover the audacious strategy of declining $25k per month clients and the art of crafting cash-attracting newsletters.


Navigate the challenges of shadow bans and algorithms, distinguish between newsletter business and mere list building, and unlock the secret to a one-step funnel process that captured 3 million subscribers. Tailored for forward-thinking digital marketers, agency leaders, and entrepreneurs hungry for actionable insights into aligning business strategy with personal aspiration, and harnessing the power of email marketing for unparalleled success.



What You’ll Learn:

  • The challenges of handling $20k per month clients 
  • Turning Down Big Opportunities
  • Building a Lifestyle-Centric Media Company
  • Understanding Newsletter vs. List Building
  • Two Profit-Driving Newsletter Types: Identifying the two types of newsletters
  • Creating Faceless Newsletters
  • From loving agency life to hating agency life 
  • Overcoming Digital Obstacle
  • Owned vs. Controlled Audiences
  • One-Step Funnel Process
  • Strategies for Massive Subscriber Growth



Connect with Nate Kennedy:



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Nate Kennedy, Digital Media Tycoon, and CEO of Optimized Assets, Inc., masterminded a shift from heading a thriving seven-figure digital marketing agency to orchestrating a media company that emphasizes lifestyle over profits. Uncover the audacious strategy of declining $25k per month clients and the art of crafting cash-attracting newsletters.


Navigate the challenges of shadow bans and algorithms, distinguish between newsletter business and mere list building, and unlock the secret to a one-step funnel process that captured 3 million subscribers. Tailored for forward-thinking digital marketers, agency leaders, and entrepreneurs hungry for actionable insights into aligning business strategy with personal aspiration, and harnessing the power of email marketing for unparalleled success.



What You’ll Learn:

  • The challenges of handling $20k per month clients 
  • Turning Down Big Opportunities
  • Building a Lifestyle-Centric Media Company
  • Understanding Newsletter vs. List Building
  • Two Profit-Driving Newsletter Types: Identifying the two types of newsletters
  • Creating Faceless Newsletters
  • From loving agency life to hating agency life 
  • Overcoming Digital Obstacle
  • Owned vs. Controlled Audiences
  • One-Step Funnel Process
  • Strategies for Massive Subscriber Growth



Connect with Nate Kennedy:



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> AI Financial Marketing Strategies with James Robert Lay | Digital Growth Institute AI Financial Marketing Strategies with James Robert Lay | Digital Growth Institute Fri, 25 Aug 2023 15:26:53 GMT 47:22 64e651825dfc5d0011fdd084 false https://shows.acast.com/garlic/episodes/james-robert-lay 64e651825dfc5d0011fdd084 5b8987fb8ca6d2e42f7d01e1 james-robert-lay full 2 24 James Robert Lay, CEO of Digital Growth Institute and expert in digital marketing for financial brands, examines AI's impact on financial services. From the significance of July 5th, 1994, and May 18th, 1995, to insights from Napoleon Hill, Lay explores the differences between financial anxiety and stress, emphasizing the health toll and strategies to transform financial beliefs.


He addresses the profiles of financial brand leaders, the importance of IQ vs AQ vs EQ, and strategies to bridge education and action.


Lay also uncovers the community's real meaning, financial leaders' impostor syndrome, and what it takes to leverage AI effectively. With a focus on content, the mere exposure effect, and the art of grabbing attention, Lay provides a roadmap to financial marketing success in the AI era.



What You’ll Learn:

  • The Framing of 1994: Understanding the historical context of technological and financial evolution.
  • Why July 5th, 1994, and May 18th, 1995, were so Important
  • The Difference Between Financial Anxiety and Financial Stress
  • The Health Toll of Financial Stress:
  • How to Transform Financial Beliefs
  • IQ Vs AQ Vs EQ and Which You Need: 
  • Bridging the Gap Between Education and Action
  • The Real Meaning of Community
  • What Financial Brands Have to Do Before They Can Harness AI
  • The Issue and the Opportunity During the Bank's Recent Financial Crisis
  • Where We Can Beat AI
  • The Most Important Content in the Age of AI
  • Grabbing and Honoring Attention
  • The Myth of the Better Story
  • Financial Problems are Looking for the Hero (and What You Need to Be Instead)



Connect with James Robert Lay:



Resources:

Hosted on Acast. See acast.com/privacy for more information.

]]> James Robert Lay, CEO of Digital Growth Institute and expert in digital marketing for financial brands, examines AI's impact on financial services. From the significance of July 5th, 1994, and May 18th, 1995, to insights from Napoleon Hill, Lay explores the differences between financial anxiety and stress, emphasizing the health toll and strategies to transform financial beliefs.


He addresses the profiles of financial brand leaders, the importance of IQ vs AQ vs EQ, and strategies to bridge education and action.


Lay also uncovers the community's real meaning, financial leaders' impostor syndrome, and what it takes to leverage AI effectively. With a focus on content, the mere exposure effect, and the art of grabbing attention, Lay provides a roadmap to financial marketing success in the AI era.



What You’ll Learn:

  • The Framing of 1994: Understanding the historical context of technological and financial evolution.
  • Why July 5th, 1994, and May 18th, 1995, were so Important
  • The Difference Between Financial Anxiety and Financial Stress
  • The Health Toll of Financial Stress:
  • How to Transform Financial Beliefs
  • IQ Vs AQ Vs EQ and Which You Need: 
  • Bridging the Gap Between Education and Action
  • The Real Meaning of Community
  • What Financial Brands Have to Do Before They Can Harness AI
  • The Issue and the Opportunity During the Bank's Recent Financial Crisis
  • Where We Can Beat AI
  • The Most Important Content in the Age of AI
  • Grabbing and Honoring Attention
  • The Myth of the Better Story
  • Financial Problems are Looking for the Hero (and What You Need to Be Instead)



Connect with James Robert Lay:



Resources:

Hosted on Acast. See acast.com/privacy for more information.

]]> The #1 Lead Source For a Digital Agency with Chris from On The Map The #1 Lead Source For a Digital Agency with Chris from On The Map Mon, 21 Aug 2023 18:00:16 GMT 26:11 64e38d9ffd52ea0011d70597 false https://shows.acast.com/garlic/episodes/chris-Brencans 64e38d9ffd52ea0011d70597 5b8987fb8ca6d2e42f7d01e1 chris-Brencans full 2 23 In this episode, Kristaps Brencans, AKA "Chris," the SEO expert and CEO of On the Map, reveals the untapped potential of SEO for law firms. He emphasizes the significance of investing in SEO to attract a steady flow of leads and explores the benefits of local SEO and Google Business Profiles.


To create a winning strategy, Chris suggests targeting strategic keywords, building a strong content bank, and acquiring quality backlinks to enhance domain authority. Leveraging AI accelerates content creation and boosts creativity with captivating title tags and headings.


With a perfect blend of AI and human touch, law firms can unlock explosive growth, gain a competitive edge, and dominate local markets.



What You’ll Learn:

  • Content Strategy for SEO Success
  • Backlink Building: Improve Domain Authority for Rankings
  • AI in Content Production Balancing Speed and Human Touch
  • Focusing on Specific Terms for SEO
  • Use of Catchy Tags for More Clicks
  • Local SEO Strategies: Geogrids for Area-Specific Visibility
  • Transparency and Accountability
  • Diversified Acquisition Channels



Connect with Chris Brencans:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode, Kristaps Brencans, AKA "Chris," the SEO expert and CEO of On the Map, reveals the untapped potential of SEO for law firms. He emphasizes the significance of investing in SEO to attract a steady flow of leads and explores the benefits of local SEO and Google Business Profiles.


To create a winning strategy, Chris suggests targeting strategic keywords, building a strong content bank, and acquiring quality backlinks to enhance domain authority. Leveraging AI accelerates content creation and boosts creativity with captivating title tags and headings.


With a perfect blend of AI and human touch, law firms can unlock explosive growth, gain a competitive edge, and dominate local markets.



What You’ll Learn:

  • Content Strategy for SEO Success
  • Backlink Building: Improve Domain Authority for Rankings
  • AI in Content Production Balancing Speed and Human Touch
  • Focusing on Specific Terms for SEO
  • Use of Catchy Tags for More Clicks
  • Local SEO Strategies: Geogrids for Area-Specific Visibility
  • Transparency and Accountability
  • Diversified Acquisition Channels



Connect with Chris Brencans:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Marketing Strategy for Targeting Spanish Speakers with Liel Levy Marketing Strategy for Targeting Spanish Speakers with Liel Levy Fri, 18 Aug 2023 18:00:13 GMT 37:05 64dfa54b88e6f30011ebadf4 false https://shows.acast.com/garlic/episodes/liel-levy 64dfa54b88e6f30011ebadf4 5b8987fb8ca6d2e42f7d01e1 liel-levy full 2 22 Explore the Untapped Potential of Hispanic Digital Marketing with Liel Levy of Nanato Media!


Discover the Top 5 Targeting Segments for Latinos, learn the secrets of effective YouTube Hispanic Marketing, and understand the crucial difference between Translation and Transcreation. Unlock the most valuable Keywords and get the Ultimate Video Content Hack for engaging the rapidly growing Hispanic Market.


Don't miss the chance to boost your Click-Through Rates and avoid common mistakes in Latino Marketing.



What You’ll Learn:

  • Hispanic Digital Marketing Opportunities Explored
  • The 5 segments of Targeting Latinos
  • Digital Marketing's Hispanic Market Potential
  • Top Search Network for Latino Marketing
  • Click-Through Rates' Value in the Latino Market
  • Huge Opportunity in YouTube Hispanic Marketing
  • The Biggest Mistake in Hispanic Marketing
  • Translation vs. Transcreation 
  •  the MOST valuable Keywords in the Hispanic Market
  • Video Marketing Tips for the Hispanic Market
  • Ultimate Video Content Hack for Hispanics




Connect with Liel Levy



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Explore the Untapped Potential of Hispanic Digital Marketing with Liel Levy of Nanato Media!


Discover the Top 5 Targeting Segments for Latinos, learn the secrets of effective YouTube Hispanic Marketing, and understand the crucial difference between Translation and Transcreation. Unlock the most valuable Keywords and get the Ultimate Video Content Hack for engaging the rapidly growing Hispanic Market.


Don't miss the chance to boost your Click-Through Rates and avoid common mistakes in Latino Marketing.



What You’ll Learn:

  • Hispanic Digital Marketing Opportunities Explored
  • The 5 segments of Targeting Latinos
  • Digital Marketing's Hispanic Market Potential
  • Top Search Network for Latino Marketing
  • Click-Through Rates' Value in the Latino Market
  • Huge Opportunity in YouTube Hispanic Marketing
  • The Biggest Mistake in Hispanic Marketing
  • Translation vs. Transcreation 
  •  the MOST valuable Keywords in the Hispanic Market
  • Video Marketing Tips for the Hispanic Market
  • Ultimate Video Content Hack for Hispanics




Connect with Liel Levy



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> The Website Page for Cosmetic Surgeon that Led 200% Growth in Traffic with Bill Fukui The Website Page for Cosmetic Surgeon that Led 200% Growth in Traffic with Bill Fukui Wed, 16 Aug 2023 18:00:29 GMT 27:08 64d66b972f7c3a001194454a false https://shows.acast.com/garlic/episodes/bill-fukui 64d66b972f7c3a001194454a 5b8987fb8ca6d2e42f7d01e1 bill-fukui full 6 21 Bill Fukui, Senior VP Business Development of MedShark Digital and with over 25 years of experience in Plastic Surgery SEO and marketing, joins us for an insightful discussion.


Explore the groundbreaking work in onsite optimization during Google's beta stage, the timeless 80/20 rule of digital marketing, and the nuanced truth of long-form content for SEO. Uncover the importance of delivering the right content, ADA compliance for videos, and the evolving trends in video marketing for 2023.


Learn about innovative strategies such as the “Selfie Page” for building website authority, mixing video content effectively, and how these led to a 20% to 200% increase in marketing metrics.



What You’ll Learn:

  • The First Agency doing Onsite optimization when Google was in the beta stage
  • The 80/20 rule of Digital Marketing with 25 years of experience
  • The half-truth of long-form content for SEO
  • Key for legal video marketing
  • What's more important than SEO for your business?
  • Video Marketing Trends for 2023
  • When to do in-depth marketing content
  • The Selfie Page helps Build Website Authority
  • Remarkable Marketing Metrics: 20% to 200% increase achieved



Connect with Bill Fukui:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Bill Fukui, Senior VP Business Development of MedShark Digital and with over 25 years of experience in Plastic Surgery SEO and marketing, joins us for an insightful discussion.


Explore the groundbreaking work in onsite optimization during Google's beta stage, the timeless 80/20 rule of digital marketing, and the nuanced truth of long-form content for SEO. Uncover the importance of delivering the right content, ADA compliance for videos, and the evolving trends in video marketing for 2023.


Learn about innovative strategies such as the “Selfie Page” for building website authority, mixing video content effectively, and how these led to a 20% to 200% increase in marketing metrics.



What You’ll Learn:

  • The First Agency doing Onsite optimization when Google was in the beta stage
  • The 80/20 rule of Digital Marketing with 25 years of experience
  • The half-truth of long-form content for SEO
  • Key for legal video marketing
  • What's more important than SEO for your business?
  • Video Marketing Trends for 2023
  • When to do in-depth marketing content
  • The Selfie Page helps Build Website Authority
  • Remarkable Marketing Metrics: 20% to 200% increase achieved



Connect with Bill Fukui:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Dr. Paul Zak Neuroscience and Smartwatches: Predicting Hit Songs and BestTuesdayEver App Dr. Paul Zak Neuroscience and Smartwatches: Predicting Hit Songs and BestTuesdayEver App Wed, 09 Aug 2023 16:00:21 GMT 43:53 64c92fa8cf5d1e0011de38dd false https://shows.acast.com/garlic/episodes/Paul-zak 64c92fa8cf5d1e0011de38dd 5b8987fb8ca6d2e42f7d01e1 Paul-zak full 6 20 Join us as we welcome Dr. Paul Zak, a renowned Professor, Speaker, Founder & Chief Immersion Officer, and the brilliant mind behind the book "Immersion: The Science of the Extraordinary and the Source of Happiness." Explore groundbreaking insights into neuroscience, including uncovering the brain's valuation mechanism and the application of immersion for mental health improvement.


Discover Dr. Zak's innovative techniques for predicting hit songs with 97% accuracy, the unique power of superfans, and the importance of screen size and view length in digital marketing. Delve into personalized experiences with Four Seasons, face reading, emotion-based value organization, and the 30-second dissipation effect.


Learn practical tips for charities, and marketers, and how immersion leads to happiness and longevity. Visit besttuesdayever.com for a comprehensive exploration of these revolutionary techniques.




What You’ll Learn:

  • Uncovering the Brain's Valuation Mechanism
  • Developing Neuroscience as a Service
  • Predicting Hit Songs with 97% Accuracy
  • Improving Mental Health Through Immersion Techniques
  • Insights into Face Reading and Decision Making
  • How Emotions Drive Brain's Value Organization
  • Optimal Screen Size for Powerful Video Results
  • Using Immersion to Create Lifetime Experiences
  • Winning Strategies: How the Four Seasons Captivates Guests
  • Effective Staging and Anticipation Techniques
  • The Influence of Superfans on Marketing
  • Leveraging View Length for Charitable Causes
  • How Immersion Enhances Happiness and Longevity



Connect with Paul Zak:



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Join us as we welcome Dr. Paul Zak, a renowned Professor, Speaker, Founder & Chief Immersion Officer, and the brilliant mind behind the book "Immersion: The Science of the Extraordinary and the Source of Happiness." Explore groundbreaking insights into neuroscience, including uncovering the brain's valuation mechanism and the application of immersion for mental health improvement.


Discover Dr. Zak's innovative techniques for predicting hit songs with 97% accuracy, the unique power of superfans, and the importance of screen size and view length in digital marketing. Delve into personalized experiences with Four Seasons, face reading, emotion-based value organization, and the 30-second dissipation effect.


Learn practical tips for charities, and marketers, and how immersion leads to happiness and longevity. Visit besttuesdayever.com for a comprehensive exploration of these revolutionary techniques.




What You’ll Learn:

  • Uncovering the Brain's Valuation Mechanism
  • Developing Neuroscience as a Service
  • Predicting Hit Songs with 97% Accuracy
  • Improving Mental Health Through Immersion Techniques
  • Insights into Face Reading and Decision Making
  • How Emotions Drive Brain's Value Organization
  • Optimal Screen Size for Powerful Video Results
  • Using Immersion to Create Lifetime Experiences
  • Winning Strategies: How the Four Seasons Captivates Guests
  • Effective Staging and Anticipation Techniques
  • The Influence of Superfans on Marketing
  • Leveraging View Length for Charitable Causes
  • How Immersion Enhances Happiness and Longevity



Connect with Paul Zak:



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Russel Brunson’s Bouncy House and Funnel Hacking Fails with Mike Caldwell Russel Brunson’s Bouncy House and Funnel Hacking Fails with Mike Caldwell Mon, 07 Aug 2023 18:00:59 GMT 43:27 64cd4dbb1c49bf00114a03a2 false https://shows.acast.com/garlic/episodes/mike-caldwell 64cd4dbb1c49bf00114a03a2 5b8987fb8ca6d2e42f7d01e1 mike-caldwell full 6 19 Join Mike Caldwell, an Empathic Marketing Specialist, as he delves into his transformative journey from a challenging setback to marketing prowess. Discover the link between Russel Brunson and a Bouncing House, and how a strategic video skyrocketed a Bootcamp Gym's ROI to 36:1.


Dive into the core principles of 'Empathic Marketing,' the pitfalls of Funnel Hacking, and Mike's unique methods for website conversion. Unravel Mike's Double Double Guarantee and insights on overcoming limiting beliefs in offers.


Plus, authors, get ready for three innovative ways to monetize your book!



What You’ll Learn:

  • Empathic Marketing as the New Age of Customer-Centric Strategies
  • Mike Unique Double Ds Approach for Maximum Marketing Impact
  • How a Crappy Shot Video Case Story That Took a Bootcamp Gym from Failing to Fabulous with a 36 to 1 on Ad Spend
  • What’s Not Working and Why His Next Campaign Failed
  • Why Funnel Hacking Fails
  • Transforming Website Conversion
  • Identifying False Limiting Beliefs to Improve Offers
  • The 3 Ways Authors Can Make More Money with Their Book
  • The Subtle Shift That Boosted Event Sales by 60% and Yielded a $300,000 Profit



Connect with Mike Caldwell:



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Join Mike Caldwell, an Empathic Marketing Specialist, as he delves into his transformative journey from a challenging setback to marketing prowess. Discover the link between Russel Brunson and a Bouncing House, and how a strategic video skyrocketed a Bootcamp Gym's ROI to 36:1.


Dive into the core principles of 'Empathic Marketing,' the pitfalls of Funnel Hacking, and Mike's unique methods for website conversion. Unravel Mike's Double Double Guarantee and insights on overcoming limiting beliefs in offers.


Plus, authors, get ready for three innovative ways to monetize your book!



What You’ll Learn:

  • Empathic Marketing as the New Age of Customer-Centric Strategies
  • Mike Unique Double Ds Approach for Maximum Marketing Impact
  • How a Crappy Shot Video Case Story That Took a Bootcamp Gym from Failing to Fabulous with a 36 to 1 on Ad Spend
  • What’s Not Working and Why His Next Campaign Failed
  • Why Funnel Hacking Fails
  • Transforming Website Conversion
  • Identifying False Limiting Beliefs to Improve Offers
  • The 3 Ways Authors Can Make More Money with Their Book
  • The Subtle Shift That Boosted Event Sales by 60% and Yielded a $300,000 Profit



Connect with Mike Caldwell:



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Invisible PPC Formula for Success (And the One Industry That Should Never Do PPC) with Justin Rondeau Invisible PPC Formula for Success (And the One Industry That Should Never Do PPC) with Justin Rondeau Fri, 04 Aug 2023 18:00:20 GMT 24:14 64c403a885617f0011f329a2 false https://shows.acast.com/garlic/episodes/justin-rondeau 64c403a885617f0011f329a2 5b8987fb8ca6d2e42f7d01e1 justin-rondeau full 6 18 Unlock expert insights on PPC strategies with Justin Rondeau, a marketer extraordinaire, martech enthusiast, and Co-Owner & President of InvisiblePPC. From the challenges digital agencies face on Google Ads to the industries where PPC underperforms, Justin's expertise illuminates key aspects.


Learn the ultimate PPC success formula, uncover the real story behind attribution, and get firsthand accounts of investments like Performance Max. Join us to elevate your PPC game with insights from an industry leader.



What You’ll Learn:

  • The Problem with Working with Big SaaS
  • What Justin Loves About PPC
  • The Businesses That Should Be Getting into PPC
  • The FORMULA for Ultimate PPC Success
  • The One Thing You Need to Make Sure of in Your PPC
  • The Two Segments That Are Perfect for PPC
  • The Length of the Sales Cycle That Doesn't Work
  • The Industry Justin Won't Work With
  • The Surprising Industry Where PPC Never Works
  • Why Digital Agencies Don't Succeed on Google Ads
  • The Gamechanger for PPC Campaigns in Daily Work
  • The Unsexy Thing That You Should Do for Campaign Success
  • What Justin Learned After Spending $100,000 on Performance Max
  • The Dirty Truth About Attribution



Connect with Justin Rondeau:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Unlock expert insights on PPC strategies with Justin Rondeau, a marketer extraordinaire, martech enthusiast, and Co-Owner & President of InvisiblePPC. From the challenges digital agencies face on Google Ads to the industries where PPC underperforms, Justin's expertise illuminates key aspects.


Learn the ultimate PPC success formula, uncover the real story behind attribution, and get firsthand accounts of investments like Performance Max. Join us to elevate your PPC game with insights from an industry leader.



What You’ll Learn:

  • The Problem with Working with Big SaaS
  • What Justin Loves About PPC
  • The Businesses That Should Be Getting into PPC
  • The FORMULA for Ultimate PPC Success
  • The One Thing You Need to Make Sure of in Your PPC
  • The Two Segments That Are Perfect for PPC
  • The Length of the Sales Cycle That Doesn't Work
  • The Industry Justin Won't Work With
  • The Surprising Industry Where PPC Never Works
  • Why Digital Agencies Don't Succeed on Google Ads
  • The Gamechanger for PPC Campaigns in Daily Work
  • The Unsexy Thing That You Should Do for Campaign Success
  • What Justin Learned After Spending $100,000 on Performance Max
  • The Dirty Truth About Attribution



Connect with Justin Rondeau:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Tom Breeze's YouTube Strategy and Perfect Length of YouTube Videos to Land High Ticket Clients]]> Wed, 02 Aug 2023 18:00:00 GMT 50:00 64c4028a0a9bc70011e6acec false https://shows.acast.com/garlic/episodes/Tom-breeze 64c4028a0a9bc70011e6acec 5b8987fb8ca6d2e42f7d01e1 Tom-breeze full 6 17 Dive into the world of YouTube marketing with Tom Breeze, Owner of Viewability, YouTube Advertiser, Author, Trainer, Consultant & Investor, and an industry expert with a decade of experience in YouTube and Google ads. Tom shares valuable insights on maximizing your ad spend and transforming your YouTube channel with longer-form, educational content. 


Discover the key to attracting high-quality leads, the potential of infeed video ads, and the power of Tom's seven-step AGI Educate model. We also delve into the challenges of attribution and scaling and introduce x-ray.io, a tool for optimizing video performance. Watch now to enhance your YouTube strategy and drive business growth. 


What You’ll Learn:

  • Maximizing Engagement with Longer-Form Content
  • Making Your Ad Spend Work For You
  • The Importance of High-Quality Leads
  • Unlocking Promotions with Infeed Video Ads
  • Finding Success in Niche Markets on YouTube
  • Launching Your YouTube Journey: Content, Keywords, and Retention
  • Creating Effective Videos with the AGI Educate Model
  • The Key to Audience Retention
  • Overcoming Challenges in YouTube Marketing
  • Optimize Your YouTube Videos with x-ray.io
  • Demographic Targeting for Video Ads Success
  • Decoding the Viewer Journey: Trust and Conversion Timelines




Connect with Tom Breeze:



Resources:

Hosted on Acast. See acast.com/privacy for more information.

]]> Dive into the world of YouTube marketing with Tom Breeze, Owner of Viewability, YouTube Advertiser, Author, Trainer, Consultant & Investor, and an industry expert with a decade of experience in YouTube and Google ads. Tom shares valuable insights on maximizing your ad spend and transforming your YouTube channel with longer-form, educational content. 


Discover the key to attracting high-quality leads, the potential of infeed video ads, and the power of Tom's seven-step AGI Educate model. We also delve into the challenges of attribution and scaling and introduce x-ray.io, a tool for optimizing video performance. Watch now to enhance your YouTube strategy and drive business growth. 


What You’ll Learn:

  • Maximizing Engagement with Longer-Form Content
  • Making Your Ad Spend Work For You
  • The Importance of High-Quality Leads
  • Unlocking Promotions with Infeed Video Ads
  • Finding Success in Niche Markets on YouTube
  • Launching Your YouTube Journey: Content, Keywords, and Retention
  • Creating Effective Videos with the AGI Educate Model
  • The Key to Audience Retention
  • Overcoming Challenges in YouTube Marketing
  • Optimize Your YouTube Videos with x-ray.io
  • Demographic Targeting for Video Ads Success
  • Decoding the Viewer Journey: Trust and Conversion Timelines




Connect with Tom Breeze:



Resources:

Hosted on Acast. See acast.com/privacy for more information.

]]> Growing an 8 Figure Digital Agency using YouTube Kasim Aslam of Solutions 8 Growing an 8 Figure Digital Agency using YouTube Kasim Aslam of Solutions 8 Wed, 26 Jul 2023 18:00:08 GMT 40:49 64c140bf8ad4d40011d47c03 false https://shows.acast.com/garlic/episodes/Kasim-aslam 64c140bf8ad4d40011d47c03 5b8987fb8ca6d2e42f7d01e1 Kasim-aslam full 6 16 In this episode of the Garlic Marketing Show, we had the pleasure of hosting a genius marketer, Kasim Aslam, CEO of Solutions 8, Co-Founder of DrivenMastermind.com and a Co-Host of Perpetual Traffic Podcast, as he reveals how investing $200K per month on YouTube outperforms all other lead acquisition strategies.


Discover their secret to harnessing the power of YouTube's vast data, creating compelling value-driven content, and generating high-quality leads. This episode will change the way you view traditional advertising, showing you why YouTube should be your #1 focus.


Don't miss the insights on their innovative long-tail strategy, the power of case stories, and the launch strategy that skyrocketed their book to success. Watch now!



What You’ll Learn:

  • Mastering YouTube Ads: Kasim's $200K Monthly Investment Journey
  • Crucial Client Insight: An Essential Question for Optimal Marketing Strategy
  • Organic YouTube Strategy for Sustainable Success
  • Book Promotion Genius: YouTube Strategy That Hit Number One Ranking
  • What are the 3 Core Metrics for a Winning Marketing Strategy
  • How Many Touches Your Business Needs for a Successful YouTube Hire
  • Scaling Funnels vs. The Real Google Effect
  • Client-Centric Strategy: The Big Question Every Marketer Must Ask Their Clients



Connect with Kasim Aslam:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode of the Garlic Marketing Show, we had the pleasure of hosting a genius marketer, Kasim Aslam, CEO of Solutions 8, Co-Founder of DrivenMastermind.com and a Co-Host of Perpetual Traffic Podcast, as he reveals how investing $200K per month on YouTube outperforms all other lead acquisition strategies.


Discover their secret to harnessing the power of YouTube's vast data, creating compelling value-driven content, and generating high-quality leads. This episode will change the way you view traditional advertising, showing you why YouTube should be your #1 focus.


Don't miss the insights on their innovative long-tail strategy, the power of case stories, and the launch strategy that skyrocketed their book to success. Watch now!



What You’ll Learn:

  • Mastering YouTube Ads: Kasim's $200K Monthly Investment Journey
  • Crucial Client Insight: An Essential Question for Optimal Marketing Strategy
  • Organic YouTube Strategy for Sustainable Success
  • Book Promotion Genius: YouTube Strategy That Hit Number One Ranking
  • What are the 3 Core Metrics for a Winning Marketing Strategy
  • How Many Touches Your Business Needs for a Successful YouTube Hire
  • Scaling Funnels vs. The Real Google Effect
  • Client-Centric Strategy: The Big Question Every Marketer Must Ask Their Clients



Connect with Kasim Aslam:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Alex Melen of SmartSites Car Dealer SEO Secrets & Chat GPT Hacks]]> Tue, 25 Jul 2023 18:00:24 GMT 46:42 64bfecfadc471e0011e23426 false https://shows.acast.com/garlic/episodes/Alex-melen 64bfecfadc471e0011e23426 5b8987fb8ca6d2e42f7d01e1 Alex-melen full 6 15 Are you ready to unlock the future of digital marketing?


Alex Melen, the Co-Founder of Smart Sites, shared his expertise on digital marketing in a captivating episode of the Garlic Marketing Show. Focusing on his book "Automotive Search Marketing," Melen emphasizes the importance of SEO and pay-per-click marketing for client acquisition.


He also explores the impact of YouTube as a powerful advertising platform and discusses the potential role of chat GPT in the future of Google search. Notably, Melen highlights the risks and rewards associated with chat GPT, including its ability to generate content in various styles and the challenges of input ownership. With insights on the evolving search landscape and the transformative potential of chat GPT, this episode is a must-listen for marketers and business owners seeking to unlock the future of digital marketing.



What You’ll Learn:

  • What's Brewing in the Realm of Google?
  • Decoding the Enigma: Virtually Hacking Google's Algorithm for Success
  • The Secret to Better Rankings Revealed
  • Hiring the Perfect SEO Team
  • Automotive SEO Unmasked: Why It's a Whole New Ball Game
  • The Three Options that Led Him to SEO
  • Igniting Discoverability: The Ultimate Guide for New Car Brands
  • Rapid Rise to Fame: Witnessing Chat GPT's Journey to 100 Million Users
  • The Lucrative Realm: Unveiling the Latest Chat GPT Profession Paying 300 Grand
  • Google's Verdict: Will Chat GPT Face Penalties for Its Content?
  • Navigating the Challenges, Pitfalls, and Perils of Chat GPT
  • Balancing Risk and Reward: The Big Danger Lurking Behind Chat GPT



Connect with Alex Melen:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Are you ready to unlock the future of digital marketing?


Alex Melen, the Co-Founder of Smart Sites, shared his expertise on digital marketing in a captivating episode of the Garlic Marketing Show. Focusing on his book "Automotive Search Marketing," Melen emphasizes the importance of SEO and pay-per-click marketing for client acquisition.


He also explores the impact of YouTube as a powerful advertising platform and discusses the potential role of chat GPT in the future of Google search. Notably, Melen highlights the risks and rewards associated with chat GPT, including its ability to generate content in various styles and the challenges of input ownership. With insights on the evolving search landscape and the transformative potential of chat GPT, this episode is a must-listen for marketers and business owners seeking to unlock the future of digital marketing.



What You’ll Learn:

  • What's Brewing in the Realm of Google?
  • Decoding the Enigma: Virtually Hacking Google's Algorithm for Success
  • The Secret to Better Rankings Revealed
  • Hiring the Perfect SEO Team
  • Automotive SEO Unmasked: Why It's a Whole New Ball Game
  • The Three Options that Led Him to SEO
  • Igniting Discoverability: The Ultimate Guide for New Car Brands
  • Rapid Rise to Fame: Witnessing Chat GPT's Journey to 100 Million Users
  • The Lucrative Realm: Unveiling the Latest Chat GPT Profession Paying 300 Grand
  • Google's Verdict: Will Chat GPT Face Penalties for Its Content?
  • Navigating the Challenges, Pitfalls, and Perils of Chat GPT
  • Balancing Risk and Reward: The Big Danger Lurking Behind Chat GPT



Connect with Alex Melen:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> The Secret to Charging 3x Consulting Fees with Mandi Ellefson of Hands Off CEO The Secret to Charging 3x Consulting Fees with Mandi Ellefson of Hands Off CEO Mon, 24 Jul 2023 18:00:19 GMT 31:34 64bead0efd9f5c00118927da false https://shows.acast.com/garlic/episodes/Mandi-Ellefson 64bead0efd9f5c00118927da 5b8987fb8ca6d2e42f7d01e1 Mandi-Ellefson full 6 14 Are you a leader, a business leader, business owner who's stuck in your consulting services, maybe working too hard, or not getting paid enough?


Uncover the secrets behind Mandi Ellefson, Founder of Hands-Off CEO and author of the renowned book, 'Hands-Off CEO,' and her unique approach that empowers companies to break free from the limitations of their own success. This approach propels them toward remarkable growth while maintaining an exceptional quality of work and personal life.


From navigating the intricacies of complex services to captivating high-value clients through the art of storytelling, Mandi shares invaluable insights on how to scale your consulting agency without compromising on excellence. Join us as we embark on a transformative journey, uncovering the keys to sustainable growth and unparalleled success.



What You’ll Learn:

  • The Cause of 80% of the Problems in Scaling and the "Positioning" Shift That Is Key to Scaling
  • Why CEOs Giving up Quality or Personal Life
  • Strategies for Raising Prices While Delivering Exceptional Services
  • The Foundational Piece Being Taught for High-Value Services
  • Becoming an Indispensable Growth Partner
  • Having a Bold Promise and How to Back It Up
  • Why $50,000 Is Actually a Low Ticket Offer and How to Shift
  • The Super Valuable Offering for Our Audience on How to Triple Your Fee
  • The Exit Checklist and Sustainably Add Million to Your Business
  • Moving to a Six-Figure Offer Then a Million Dollar Offer



Connect with Mandi Ellefson:



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Are you a leader, a business leader, business owner who's stuck in your consulting services, maybe working too hard, or not getting paid enough?


Uncover the secrets behind Mandi Ellefson, Founder of Hands-Off CEO and author of the renowned book, 'Hands-Off CEO,' and her unique approach that empowers companies to break free from the limitations of their own success. This approach propels them toward remarkable growth while maintaining an exceptional quality of work and personal life.


From navigating the intricacies of complex services to captivating high-value clients through the art of storytelling, Mandi shares invaluable insights on how to scale your consulting agency without compromising on excellence. Join us as we embark on a transformative journey, uncovering the keys to sustainable growth and unparalleled success.



What You’ll Learn:

  • The Cause of 80% of the Problems in Scaling and the "Positioning" Shift That Is Key to Scaling
  • Why CEOs Giving up Quality or Personal Life
  • Strategies for Raising Prices While Delivering Exceptional Services
  • The Foundational Piece Being Taught for High-Value Services
  • Becoming an Indispensable Growth Partner
  • Having a Bold Promise and How to Back It Up
  • Why $50,000 Is Actually a Low Ticket Offer and How to Shift
  • The Super Valuable Offering for Our Audience on How to Triple Your Fee
  • The Exit Checklist and Sustainably Add Million to Your Business
  • Moving to a Six-Figure Offer Then a Million Dollar Offer



Connect with Mandi Ellefson:



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> LinkedIn Lead Generation for IT companies with Rob Hochstein | Contact Pro Marketing LinkedIn Lead Generation for IT companies with Rob Hochstein | Contact Pro Marketing Fri, 21 Jul 2023 18:00:56 GMT 37:39 64babe0aafb0250011a4f821 false https://shows.acast.com/garlic/episodes/rob-hochstein 64babe0aafb0250011a4f821 5b8987fb8ca6d2e42f7d01e1 rob-hochstein full 6 13 Unleash the Power of Outbound Marketing!


Dive into outbound marketing with Rob Hawk on the Garlic Marketing Show! Rob reveals B2B success stories, leveraging LinkedIn for mega-deals, and the 4 pillars of winning campaigns: targeting, messaging, a solid call to action, and sales meeting strategies.


Discover the power of video for trust-building and get top tips for consistent results. Unlock the secrets to B2B success today! Tune in now and learn the secret to skyrocketing your B2B sales by establishing strong connections and driving conversions!



What You’ll Learn:

  • Why Linkedin Is Working
  • Cracking the Code of Waking up to a Booked Sales Calls or Booked Calls
  • Finding the Smallest Hinge that Swings the Biggest: Secrets of Outbound Success
  • $2 million Recruiting Opportunity Comes Outbound
  • Overcoming IT Challenges: How to Secure 20 Deals in the First Month
  • The Right Way to Ask for a Sales Conversation
  • Do you have an emotional problem preventing $ 10 million in sales
  • Turn around LinkedIn spam
  • An inexpensive way to learn the world's best sales process
  • Systematically Build Trust Using Video
  • The Greatest way to build trust in
  • Their Process for Becoming Part of your system and getting 5-10 leads in 20 days
  • Where Campaigns Fail and The Core Levers to Fix
  • 4 Simple Secrets to Great LinkedIn Campaigns
  • The Big Mistake When Booking Meetings: Avoiding Common Pitfalls



Connect with Rob Hochstein



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Unleash the Power of Outbound Marketing!


Dive into outbound marketing with Rob Hawk on the Garlic Marketing Show! Rob reveals B2B success stories, leveraging LinkedIn for mega-deals, and the 4 pillars of winning campaigns: targeting, messaging, a solid call to action, and sales meeting strategies.


Discover the power of video for trust-building and get top tips for consistent results. Unlock the secrets to B2B success today! Tune in now and learn the secret to skyrocketing your B2B sales by establishing strong connections and driving conversions!



What You’ll Learn:

  • Why Linkedin Is Working
  • Cracking the Code of Waking up to a Booked Sales Calls or Booked Calls
  • Finding the Smallest Hinge that Swings the Biggest: Secrets of Outbound Success
  • $2 million Recruiting Opportunity Comes Outbound
  • Overcoming IT Challenges: How to Secure 20 Deals in the First Month
  • The Right Way to Ask for a Sales Conversation
  • Do you have an emotional problem preventing $ 10 million in sales
  • Turn around LinkedIn spam
  • An inexpensive way to learn the world's best sales process
  • Systematically Build Trust Using Video
  • The Greatest way to build trust in
  • Their Process for Becoming Part of your system and getting 5-10 leads in 20 days
  • Where Campaigns Fail and The Core Levers to Fix
  • 4 Simple Secrets to Great LinkedIn Campaigns
  • The Big Mistake When Booking Meetings: Avoiding Common Pitfalls



Connect with Rob Hochstein



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> MotionPoint CEO Evan Kramer Website Transcreation and The YouTube Translation Opportunities MotionPoint CEO Evan Kramer Website Transcreation and The YouTube Translation Opportunities Thu, 20 Jul 2023 18:00:25 GMT 21:23 64b961e3c3a3050011f592ab false https://shows.acast.com/garlic/episodes/evan-kramer 64b961e3c3a3050011f592ab 5b8987fb8ca6d2e42f7d01e1 evan-kramer full 6 12 In this episode, we delve into the growing importance of website translation in our increasingly global market. Discover the expertise of Evan Kramer, CEO of Motion Point, a leading company with over 20 years of experience in the field, and the significance of brand promise and budget in determining translation quality.


Explore the benefits and complexities of AI in the translation process, the nuances of video translation, and YouTube's new multilingual dubbing feature. Learn about the two main methods of managing translation and the rising demand from regional businesses. Beware the pitfalls of poor translation and realize the vast SEO potential it holds for global businesses.


Don't miss out on this enlightening discussion!



What You’ll Learn:

  • Translation ROI: How Can Unlocking Global Reach and Revenue Transform Your Business
  • The High Cost of Quality Translation
  • The Danger of Poor Translation to Your Brand Experience
  •  How Can AI Supercharge Quality and Cut Costs?
  • The Legal Reasons You Need to Translate your website
  • What Are the Secrets to Mastering Success on Two Levels?
  • SEO Boost: How Can Translate Content Drive Global Visibility and Rankings?
  • The Complexity of Translation of a Website with new technology
  • Multimedia Opportunities: How Can Translating Videos Unlock Untapped Audiences?



Connect with Evan Kramer:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode, we delve into the growing importance of website translation in our increasingly global market. Discover the expertise of Evan Kramer, CEO of Motion Point, a leading company with over 20 years of experience in the field, and the significance of brand promise and budget in determining translation quality.


Explore the benefits and complexities of AI in the translation process, the nuances of video translation, and YouTube's new multilingual dubbing feature. Learn about the two main methods of managing translation and the rising demand from regional businesses. Beware the pitfalls of poor translation and realize the vast SEO potential it holds for global businesses.


Don't miss out on this enlightening discussion!



What You’ll Learn:

  • Translation ROI: How Can Unlocking Global Reach and Revenue Transform Your Business
  • The High Cost of Quality Translation
  • The Danger of Poor Translation to Your Brand Experience
  •  How Can AI Supercharge Quality and Cut Costs?
  • The Legal Reasons You Need to Translate your website
  • What Are the Secrets to Mastering Success on Two Levels?
  • SEO Boost: How Can Translate Content Drive Global Visibility and Rankings?
  • The Complexity of Translation of a Website with new technology
  • Multimedia Opportunities: How Can Translating Videos Unlock Untapped Audiences?



Connect with Evan Kramer:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Elumynt Agency Founder William Harris: The Problem with TikTok and The Best Performing Youtube Ad Elumynt Agency Founder William Harris: The Problem with TikTok and The Best Performing Youtube Ad Wed, 12 Jul 2023 17:27:32 GMT 41:48 64ac4098e55ebb0011c8a096 false https://shows.acast.com/garlic/episodes/william-harris 64ac4098e55ebb0011c8a096 5b8987fb8ca6d2e42f7d01e1 william-harris full 6 11 Discover the game-changing secrets to skyrocket your e-commerce success!


Join us in this captivating podcast episode as we delve into the revolutionary world of crypto, uncover the art of profitability optimization, and master the strategic realm of advertising. From untapped opportunities to client comeback stories, this episode is packed with inspiring insights and proven strategies shared by the brilliant William Harris, Founder, and CEO of Elumnyt.


Get ready to unlock your e-commerce potential and take your business to new heights.


Tune in now and embark on an exhilarating journey to e-commerce greatness!



What You’ll Learn:

  • Igniting E-commerce Growth: Exploring the Potential of Crypto and NFTs
  • How Increasing Revenue Can Destroy Profit Margins in an Ecomm Company
  • The Exit Door Effect: Making Client Departures Seamless and Welcoming Their Return.
  • Unlocking E-commerce Success: Understanding the Two Parts of Profitability
  • Profits First: Why Optimizing for Profitability Outweighs Revenue in E-commerce.
  • Touchpoints and Attribution: The Key to Filling Your Bank Account with More Money.
  • Holdout Tests Unveiled: Maximizing ROI with Strategic Event Analysis in E-commerce
  • Top 3 Online Advertising Channels for E-commerce Success.
  • TikTok Ads: The Good, the Bad, and the Challenges for Effective E-commerce Campaigns.
  • How to Captivate Audiences with Engaging Long-Form Ad Content.
  • Platform Selection Decisions: Unraveling the Strategy Behind Effective Channel Choices.
  • Testing the Waters: Knowing When to Explore New Advertising Channels for E-commerce.
  • Agency, In-House, or Founder-Driven? Making the Right Choice for Your E-commerce Ads.
  • Spending More Than $100k Per Month on Your Shopify Store Ads? You Need to Watch This! 



Connect with William Harris:



Resources:

Hosted on Acast. See acast.com/privacy for more information.

]]> Discover the game-changing secrets to skyrocket your e-commerce success!


Join us in this captivating podcast episode as we delve into the revolutionary world of crypto, uncover the art of profitability optimization, and master the strategic realm of advertising. From untapped opportunities to client comeback stories, this episode is packed with inspiring insights and proven strategies shared by the brilliant William Harris, Founder, and CEO of Elumnyt.


Get ready to unlock your e-commerce potential and take your business to new heights.


Tune in now and embark on an exhilarating journey to e-commerce greatness!



What You’ll Learn:

  • Igniting E-commerce Growth: Exploring the Potential of Crypto and NFTs
  • How Increasing Revenue Can Destroy Profit Margins in an Ecomm Company
  • The Exit Door Effect: Making Client Departures Seamless and Welcoming Their Return.
  • Unlocking E-commerce Success: Understanding the Two Parts of Profitability
  • Profits First: Why Optimizing for Profitability Outweighs Revenue in E-commerce.
  • Touchpoints and Attribution: The Key to Filling Your Bank Account with More Money.
  • Holdout Tests Unveiled: Maximizing ROI with Strategic Event Analysis in E-commerce
  • Top 3 Online Advertising Channels for E-commerce Success.
  • TikTok Ads: The Good, the Bad, and the Challenges for Effective E-commerce Campaigns.
  • How to Captivate Audiences with Engaging Long-Form Ad Content.
  • Platform Selection Decisions: Unraveling the Strategy Behind Effective Channel Choices.
  • Testing the Waters: Knowing When to Explore New Advertising Channels for E-commerce.
  • Agency, In-House, or Founder-Driven? Making the Right Choice for Your E-commerce Ads.
  • Spending More Than $100k Per Month on Your Shopify Store Ads? You Need to Watch This! 



Connect with William Harris:



Resources:

Hosted on Acast. See acast.com/privacy for more information.

]]> Cold Calling Motivation and Metrics with Nancy Calabrese One of A Kind Sales Cold Calling Motivation and Metrics with Nancy Calabrese One of A Kind Sales Wed, 05 Jul 2023 16:47:58 GMT 28:06 64a2eec5b096890011d6eb33 false https://shows.acast.com/garlic/episodes/Nancy-Calabrese 64a2eec5b096890011d6eb33 5b8987fb8ca6d2e42f7d01e1 Nancy-Calabrese full 6 10 Join Nancy Calabrese, Founder of One of a Kind Sales, as she unveils the secrets to successful outbound sales and follow-up. Learn the power of human connection, standing out from the competition, and elevating your sales game.


Get ready to elevate your sales game with their focus on building relationships, understanding client needs, and using metrics for success. Don't miss it!



What You’ll Learn:

  • Achieving 300 Appointments in One Year: Nancy's Success Story Revealed
  • Keeping the Cold Calling Team Fired Up: Nancy's Motivation Techniques
  • From Novice to Expert: Nancy's Training Process for Outbound Sales
  • Hiring Winners: Nancy's Sales Methods for Recruiting Top Talent
  • Unlocking the Secret Sauce Script: Hiring Great Salespeople with Nancy
  • The Game-Changing Questions: Nancy's Interview Techniques Revealed
  • Metrics That Matter: Tracking Success in Your Outbound Sales Team
  • Debunking the Research Myth: The Truth About Sales Preparation
  • Setting Appointments with Precision: Unraveling the Rule of Success
  • Quality over Quantity: Dispelling the Myth of Thousands of Leads
  • Captivating Prospects: Creative Techniques with Pattern Interrupts
  • Mastering Phone Networking: Unleashing the Potential of Outbound Calls
  • Leave a Lasting Impression: Techniques to Stand Out and Be Remembered
  • Overcoming Phone Hesitation: Strategies for Getting Responses



Connect with Nancy Calabrese:



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Join Nancy Calabrese, Founder of One of a Kind Sales, as she unveils the secrets to successful outbound sales and follow-up. Learn the power of human connection, standing out from the competition, and elevating your sales game.


Get ready to elevate your sales game with their focus on building relationships, understanding client needs, and using metrics for success. Don't miss it!



What You’ll Learn:

  • Achieving 300 Appointments in One Year: Nancy's Success Story Revealed
  • Keeping the Cold Calling Team Fired Up: Nancy's Motivation Techniques
  • From Novice to Expert: Nancy's Training Process for Outbound Sales
  • Hiring Winners: Nancy's Sales Methods for Recruiting Top Talent
  • Unlocking the Secret Sauce Script: Hiring Great Salespeople with Nancy
  • The Game-Changing Questions: Nancy's Interview Techniques Revealed
  • Metrics That Matter: Tracking Success in Your Outbound Sales Team
  • Debunking the Research Myth: The Truth About Sales Preparation
  • Setting Appointments with Precision: Unraveling the Rule of Success
  • Quality over Quantity: Dispelling the Myth of Thousands of Leads
  • Captivating Prospects: Creative Techniques with Pattern Interrupts
  • Mastering Phone Networking: Unleashing the Potential of Outbound Calls
  • Leave a Lasting Impression: Techniques to Stand Out and Be Remembered
  • Overcoming Phone Hesitation: Strategies for Getting Responses



Connect with Nancy Calabrese:



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Jordan Ostroff LegalEase Digital Marketing on Doubling ROI on Ad Spend Jordan Ostroff LegalEase Digital Marketing on Doubling ROI on Ad Spend Fri, 23 Jun 2023 18:13:53 GMT 19:37 6495d5d6ba7a200011cb176d false https://shows.acast.com/garlic/episodes/jordan-ostroff- 6495d5d6ba7a200011cb176d 5b8987fb8ca6d2e42f7d01e1 jordan-ostroff- full 6 9 Join Jordan Ostroff, President of LegalEase Marketing and Managing Partner of Jordan Law Fl, on an exciting episode of The Garlic Marketing Show as he reveals the secrets to developing a completely legal marketing strategy.


Understand why a holistic approach is crucial and how it simplifies decision-making and boosts success. Uncover the challenges faced in legal marketing and the signs that indicate a need for reevaluation. Jordan shares a simple process for creating a powerful strategy, starting with the end result and working backward.


Don't miss this thrilling podcast that will revolutionize your legal marketing efforts. Tune in now for an engaging and captivating discussion!



What You’ll Learn:

  • Creating an Effective Lawyer Strategy: A Comprehensive Guide
  • Doubling Your Ad Spend Return: The Ultimate Tactic Revealed
  • The #1 Key to Improve Law Firm Marketing Results
  • Mastering Retargeting: A Simple Strategy for Maximum Impact
  • Avoiding Common Website Mistakes: A Must-Know Guide for Lawyers



Connect with Jordan Ostroff:



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Join Jordan Ostroff, President of LegalEase Marketing and Managing Partner of Jordan Law Fl, on an exciting episode of The Garlic Marketing Show as he reveals the secrets to developing a completely legal marketing strategy.


Understand why a holistic approach is crucial and how it simplifies decision-making and boosts success. Uncover the challenges faced in legal marketing and the signs that indicate a need for reevaluation. Jordan shares a simple process for creating a powerful strategy, starting with the end result and working backward.


Don't miss this thrilling podcast that will revolutionize your legal marketing efforts. Tune in now for an engaging and captivating discussion!



What You’ll Learn:

  • Creating an Effective Lawyer Strategy: A Comprehensive Guide
  • Doubling Your Ad Spend Return: The Ultimate Tactic Revealed
  • The #1 Key to Improve Law Firm Marketing Results
  • Mastering Retargeting: A Simple Strategy for Maximum Impact
  • Avoiding Common Website Mistakes: A Must-Know Guide for Lawyers



Connect with Jordan Ostroff:



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> How to Outsource Marketing with Noel Andrews How to Outsource Marketing with Noel Andrews Thu, 01 Jun 2023 17:58:22 GMT 37:23 6478d617cac74c0011d0e9a6 false https://shows.acast.com/garlic/episodes/noel-andrews 6478d617cac74c0011d0e9a6 5b8987fb8ca6d2e42f7d01e1 noel-andrews full 6 9 Are you struggling to assemble the perfect marketing team for your company? Look no further, as you won't want to miss the Garlic Marketing Show's interview with Noel Andrews, CEO and Owner of JobRack, the best remote talent from Eastern Europe.


As an expert in connecting businesses with remote workers, Noel shares invaluable insights on how to build the perfect marketing team. He emphasizes the biggest mistake companies make when hiring remote workers and provides a solution: slowing down the hiring process and creating a role scorecard. By outlining specific metrics and KPIs, companies can ensure they find the right candidate who can execute strategies effectively.


Whether you're struggling to find the right marketing talent or looking to optimize your hiring process, this episode is a must-watch for any company seeking to assemble its dream marketing team.



What You’ll Learn:

  • The Right Way to Hire Marketing VAs and Remote Workers: Key Tips
  • Avoid the Biggest Mistake in Hiring a Remote Working Team: Expert Advice
  • Slowing Down to Speed Up Maximizing Productivity in Marketing Teams
  • Proven methods for leveraging scorecards to enhance your team's performance
  • Key considerations and tips for hiring your first marketing team members
  • Discover the Best Locations to Hire Remote Marketing Workers
  • Why You Should Rethink Hiring VAs and Remote Workers: Better Alternatives
  • Harnessing the impact of small gestures and details in your marketing team dynamics
  •  Optimizing team communication with a simple and effective birthday tool
  • Surprising Flaws in EOS and Level 10 Meetings: Critical Analysis
  • Strategies for keeping your team updated and informed about your activities
  • The Impact of AI and ChatGPT on Hiring Processes: Insights and Implications
  • Insider insights into the process of discovering and adopting ChatGPT for business needs
  • How to create the best Marketing and Sales on ChatGPT
  • How to create the best possible job listing
  • The skill sets of the best marketing managers



Connect with Noel Andrews:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Are you struggling to assemble the perfect marketing team for your company? Look no further, as you won't want to miss the Garlic Marketing Show's interview with Noel Andrews, CEO and Owner of JobRack, the best remote talent from Eastern Europe.


As an expert in connecting businesses with remote workers, Noel shares invaluable insights on how to build the perfect marketing team. He emphasizes the biggest mistake companies make when hiring remote workers and provides a solution: slowing down the hiring process and creating a role scorecard. By outlining specific metrics and KPIs, companies can ensure they find the right candidate who can execute strategies effectively.


Whether you're struggling to find the right marketing talent or looking to optimize your hiring process, this episode is a must-watch for any company seeking to assemble its dream marketing team.



What You’ll Learn:

  • The Right Way to Hire Marketing VAs and Remote Workers: Key Tips
  • Avoid the Biggest Mistake in Hiring a Remote Working Team: Expert Advice
  • Slowing Down to Speed Up Maximizing Productivity in Marketing Teams
  • Proven methods for leveraging scorecards to enhance your team's performance
  • Key considerations and tips for hiring your first marketing team members
  • Discover the Best Locations to Hire Remote Marketing Workers
  • Why You Should Rethink Hiring VAs and Remote Workers: Better Alternatives
  • Harnessing the impact of small gestures and details in your marketing team dynamics
  •  Optimizing team communication with a simple and effective birthday tool
  • Surprising Flaws in EOS and Level 10 Meetings: Critical Analysis
  • Strategies for keeping your team updated and informed about your activities
  • The Impact of AI and ChatGPT on Hiring Processes: Insights and Implications
  • Insider insights into the process of discovering and adopting ChatGPT for business needs
  • How to create the best Marketing and Sales on ChatGPT
  • How to create the best possible job listing
  • The skill sets of the best marketing managers



Connect with Noel Andrews:



Resources:



Hosted on Acast. See acast.com/privacy for more information.

]]> Luke Charlton Used One Sentence to Take Coach from $150k to $600k in Monthly Revenue Luke Charlton Used One Sentence to Take Coach from $150k to $600k in Monthly Revenue Fri, 26 May 2023 14:44:13 GMT 42:11 6470c58076120a001192c509 false https://shows.acast.com/garlic/episodes/luke-charlton 6470c58076120a001192c509 5b8987fb8ca6d2e42f7d01e1 luke-charlton full 6 8 Are you interested in scaling up your business using paid advertising?


Luke Charlton, the founder of LukeCharlton.com, is an expert in crafting successful offers and scaling ad campaigns. Luke shares valuable insights and strategies that can help high-ticket service professionals take their businesses to new heights. With fascinating anecdotes about his own journey in the industry, Luke's enthusiasm and knowledge shine through in this engaging and informative podcast.


Whether you're just starting out or looking to take your business to the next level, the Garlic Marketing Show with Luke Charlton is sure to inspire and inform.


Get ready to learn how to build compelling offers, craft effective messaging, and scale your ad campaigns like a pro!



What You’ll Learn:

  • Scaling Ad Campaigns: Insights from Paid Traffic
  • The Power of Copywriting: Why it's the Most Important Marketing Skill
  • Crafting Effective Offers: A 7-Step Framework for Success"
  • How to Craft Effective Messaging
  • Scaling High-Ticket Services
  • How Changing One Sentence From the Offer Can Impact Your Revenue.
  • Understanding Your Market: Key to Crafting Successful Offers
  • The Unique Mechanism: Approach to Standing Out in a Crowded Market
  • How Message Differs From Funnel
  • Why Luke doesn’t care about, “What’s working right now”



Connect with Luke Charlton:



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> Are you interested in scaling up your business using paid advertising?


Luke Charlton, the founder of LukeCharlton.com, is an expert in crafting successful offers and scaling ad campaigns. Luke shares valuable insights and strategies that can help high-ticket service professionals take their businesses to new heights. With fascinating anecdotes about his own journey in the industry, Luke's enthusiasm and knowledge shine through in this engaging and informative podcast.


Whether you're just starting out or looking to take your business to the next level, the Garlic Marketing Show with Luke Charlton is sure to inspire and inform.


Get ready to learn how to build compelling offers, craft effective messaging, and scale your ad campaigns like a pro!



What You’ll Learn:

  • Scaling Ad Campaigns: Insights from Paid Traffic
  • The Power of Copywriting: Why it's the Most Important Marketing Skill
  • Crafting Effective Offers: A 7-Step Framework for Success"
  • How to Craft Effective Messaging
  • Scaling High-Ticket Services
  • How Changing One Sentence From the Offer Can Impact Your Revenue.
  • Understanding Your Market: Key to Crafting Successful Offers
  • The Unique Mechanism: Approach to Standing Out in a Crowded Market
  • How Message Differs From Funnel
  • Why Luke doesn’t care about, “What’s working right now”



Connect with Luke Charlton:



Resources:


Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Parakeeto's Marcel Petitpas on Increasing Agency Profits]]> Fri, 19 May 2023 15:00:00 GMT 36:29 6467be9969689100115f99fb false https://shows.acast.com/garlic/episodes/marcel-petitpas 6467be9969689100115f99fb 5b8987fb8ca6d2e42f7d01e1 marcel-petitpas full 6 7 Do you run a digital marketing or creative agency, but find yourself struggling with profitability? It's a common issue, but there's a solution!


Marcel Petipa, CEO and Co-Founder of Parakeeto, specializes in helping agencies like yours measure and optimize profitability, leading to better work, culture, and investments.

Imagine growing your agency by 56% in just one year and tripling your profitability in 18 months! Don't let financial constraints hold you back from aligning with your agency's values and making meaningful choices. Get ready to unlock the potential for growth and success!


What You’ll Learn:

  • Data Analysis: The Key to Increased Profitability and Less Overtime for Teams.
  • How Marcel Helped a Client Triple Their Profits in Just 18 Months!
  • Clarity on Timeline Estimates and Financial Accrual: The
  • Keys to Measuring Profitability.
  • Metrics and KPIs: Are You Measuring the Right Things?
  • The Most Important Metric for Business Profitability: Is Yours Above 50%?
  • Delivery Costs, AGI, Billable Rate, and Utilization: The
  • Four Numbers to Unlock Profitability.
  • Unlock Profitability with 20% of the Work: Here's How.
  • Growing Your Business: Understanding Production Costs and Selecting Profitable Clients.
  • Is Your Agency Considered Healthy? Profit Margins
  • Should Be Above 50% Delivery and 30% Overhead.
  • Marketing and Profitability: Identify the Metrics That Need Improvement.
  • The 3-Step Process to Help Agencies Reach Their Goals.
  • Agency Profitability Toolkit: The Ultimate Resource for Understanding the Process.


Connect with Marcel Pepitas:

Linkedin

Podcast

Website


Resources:

Connect with Ian

Discover where to use your customer stories now!

Download the Client Journey

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Do you run a digital marketing or creative agency, but find yourself struggling with profitability? It's a common issue, but there's a solution!


Marcel Petipa, CEO and Co-Founder of Parakeeto, specializes in helping agencies like yours measure and optimize profitability, leading to better work, culture, and investments.

Imagine growing your agency by 56% in just one year and tripling your profitability in 18 months! Don't let financial constraints hold you back from aligning with your agency's values and making meaningful choices. Get ready to unlock the potential for growth and success!


What You’ll Learn:

  • Data Analysis: The Key to Increased Profitability and Less Overtime for Teams.
  • How Marcel Helped a Client Triple Their Profits in Just 18 Months!
  • Clarity on Timeline Estimates and Financial Accrual: The
  • Keys to Measuring Profitability.
  • Metrics and KPIs: Are You Measuring the Right Things?
  • The Most Important Metric for Business Profitability: Is Yours Above 50%?
  • Delivery Costs, AGI, Billable Rate, and Utilization: The
  • Four Numbers to Unlock Profitability.
  • Unlock Profitability with 20% of the Work: Here's How.
  • Growing Your Business: Understanding Production Costs and Selecting Profitable Clients.
  • Is Your Agency Considered Healthy? Profit Margins
  • Should Be Above 50% Delivery and 30% Overhead.
  • Marketing and Profitability: Identify the Metrics That Need Improvement.
  • The 3-Step Process to Help Agencies Reach Their Goals.
  • Agency Profitability Toolkit: The Ultimate Resource for Understanding the Process.


Connect with Marcel Pepitas:

Linkedin

Podcast

Website


Resources:

Connect with Ian

Discover where to use your customer stories now!

Download the Client Journey

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Tax Resolution Marketing in 2023 with Michael Rozbruch Tax Resolution Marketing in 2023 with Michael Rozbruch Tue, 16 May 2023 13:00:02 GMT 32:25 6464e5ae4d79090011e5eebd false https://shows.acast.com/garlic/episodes/michael-rozbruch 6464e5ae4d79090011e5eebd 5b8987fb8ca6d2e42f7d01e1 michael-rozbruch full 6 6 On this episode of the Garlic Marketing Show, Michael Rosbrook, a direct response marketing expert, shares his insights on successful marketing strategies in this YouTube video. Michael emphasizes the importance of optimizing a Google Business Profile, as well as direct mail based on the IRS's PTIN database every month and the importance of teams answering the phone quickly and following up consistently. He grew his successful, multi-million dollar tax resolution practice by constantly marketing through Facebook and YouTube ads, direct mail, and content marketing.


Michael's strategy to acquire new clients was to go negative in spending if necessary, as long as he knew the lifetime value of each client and their ascension ladder. Discover the importance of having an understanding of cost per lead, cost per acquisition, and lifetime value, never taking your foot off the gas pedal, utilizing direct mail (3 times), optimizing referral sources, and learning the business of tax resolution.



What You’ll Learn:

  • Consistent Marketing Secrets for a Multi-Million Dollar Tax Resolution Practice
  • Direct Response Expert Reveals Power of Personality in Marketing
  • Unlock Marketing Success with Proven Google Profile & Direct Mail Tips
  • Maximizing Lifetime Value: Proven Strategies for Client Acquisition
  • Marketing Mastery: Key Learnings on Cost per Lead, Acquisition, and Lifetime Value



Connect with Michael:

YouTube

LinkedIn

Roz Strategies

Tax Resolution Success Summit


Resources:

Connect with Ian

Discover where to use your customer stories now!

Download the Client Journey

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> On this episode of the Garlic Marketing Show, Michael Rosbrook, a direct response marketing expert, shares his insights on successful marketing strategies in this YouTube video. Michael emphasizes the importance of optimizing a Google Business Profile, as well as direct mail based on the IRS's PTIN database every month and the importance of teams answering the phone quickly and following up consistently. He grew his successful, multi-million dollar tax resolution practice by constantly marketing through Facebook and YouTube ads, direct mail, and content marketing.


Michael's strategy to acquire new clients was to go negative in spending if necessary, as long as he knew the lifetime value of each client and their ascension ladder. Discover the importance of having an understanding of cost per lead, cost per acquisition, and lifetime value, never taking your foot off the gas pedal, utilizing direct mail (3 times), optimizing referral sources, and learning the business of tax resolution.



What You’ll Learn:

  • Consistent Marketing Secrets for a Multi-Million Dollar Tax Resolution Practice
  • Direct Response Expert Reveals Power of Personality in Marketing
  • Unlock Marketing Success with Proven Google Profile & Direct Mail Tips
  • Maximizing Lifetime Value: Proven Strategies for Client Acquisition
  • Marketing Mastery: Key Learnings on Cost per Lead, Acquisition, and Lifetime Value



Connect with Michael:

YouTube

LinkedIn

Roz Strategies

Tax Resolution Success Summit


Resources:

Connect with Ian

Discover where to use your customer stories now!

Download the Client Journey

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Best Marketing Strategies for Banks with Mark Arnold Best Marketing Strategies for Banks with Mark Arnold Thu, 27 Apr 2023 16:00:00 GMT 29:57 644a92231404e600110206e0 false https://shows.acast.com/garlic/episodes/mark-arnold 644a92231404e600110206e0 5b8987fb8ca6d2e42f7d01e1 mark-arnold full 6 5 If you're looking to gain valuable insights into successful marketing strategies for financial institutions, you won't want to miss the Garlic Marketing Show's interview with Mark Arnold, the president of On the Mark Strategies!


As an accomplished branding expert and VP of Marketing, Mark has worked with multiple credit unions and banks to help them grow and succeed through strategic planning, storytelling, and video case stories. He has achieved notable successes, including an 80% increase in NPS for one bank and helping a credit union win Marketer of the Year.


Mark discusses the latest trends, branding insights, and effective training methods for staff, providing a wealth of valuable information for anyone in the industry. So tune in to gain insights from Mark Arnold and elevate your marketing game!


What You’ll Learn:

  • Boost Landing Page Conversion Rates by 80%
  • Tips for Generational Marketing to Target Age Groups
  • One Bank’s 80% Increase in NPS
  • Key Trends & Strategies for Financial Marketing
  • Mark Arnold's Journey: Coordinator to VP in Financial Marketing
  • Strategic Planning & Video Case Stories for Successful Marketing
  • Four-Step Process to Successful Branding for Financial Institutions
  • How to Improve NPS Scores & Customer Experience


Connect with Mark:

Website

Linkedin


Resources:

Connect with Ian

Discover where to use your customer stories now!

Download the Client Journey

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> If you're looking to gain valuable insights into successful marketing strategies for financial institutions, you won't want to miss the Garlic Marketing Show's interview with Mark Arnold, the president of On the Mark Strategies!


As an accomplished branding expert and VP of Marketing, Mark has worked with multiple credit unions and banks to help them grow and succeed through strategic planning, storytelling, and video case stories. He has achieved notable successes, including an 80% increase in NPS for one bank and helping a credit union win Marketer of the Year.


Mark discusses the latest trends, branding insights, and effective training methods for staff, providing a wealth of valuable information for anyone in the industry. So tune in to gain insights from Mark Arnold and elevate your marketing game!


What You’ll Learn:

  • Boost Landing Page Conversion Rates by 80%
  • Tips for Generational Marketing to Target Age Groups
  • One Bank’s 80% Increase in NPS
  • Key Trends & Strategies for Financial Marketing
  • Mark Arnold's Journey: Coordinator to VP in Financial Marketing
  • Strategic Planning & Video Case Stories for Successful Marketing
  • Four-Step Process to Successful Branding for Financial Institutions
  • How to Improve NPS Scores & Customer Experience


Connect with Mark:

Website

Linkedin


Resources:

Connect with Ian

Discover where to use your customer stories now!

Download the Client Journey

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> When To Rebrand And How To Do It The Right Way To Increase Prospects 200% with Jim Heininger When To Rebrand And How To Do It The Right Way To Increase Prospects 200% with Jim Heininger Fri, 10 Feb 2023 22:03:42 GMT 27:51 63e6bf3e76a4a40010d61c9e false https://shows.acast.com/garlic/episodes/jim-heininger 63e6bf3e76a4a40010d61c9e 5b8987fb8ca6d2e42f7d01e1 jim-heininger full 6 4 Rebranding can open up a world of opportunity for your business, but there’s a lot behind it. It’s not just changing up the logo, your branding, or refreshing your name. For a truly successful rebrand, you need to figure out the right time for your company and the process behind it.


That’s why we invited Jim Heininger, from Rebranding Experts, to explain the benefits behind rebranding, and how to do it properly. Jim also talks about how one company increased contact with prospects by 200% and increased their cross-selling opportunities through their rebrand.


What You’ll Learn:

  • The Biggest Mistakes in Rebranding
  • Rebranding a Talent Management Company Resulting in Increased Contact with Prospects by 200%
  • The Aspirational Mindshift to Creating a Power Rebrand
  • When to Rebrand Your Company
  • The Reasons for a Rebrand VS Refresh
  • The Ultimate Process for Rebranding


Connect with Jim:

Rebranding Experts

LinkedIn



Resources:

Connect with Ian

Discover where to use your customer stories now!

Download the Client Journey

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Rebranding can open up a world of opportunity for your business, but there’s a lot behind it. It’s not just changing up the logo, your branding, or refreshing your name. For a truly successful rebrand, you need to figure out the right time for your company and the process behind it.


That’s why we invited Jim Heininger, from Rebranding Experts, to explain the benefits behind rebranding, and how to do it properly. Jim also talks about how one company increased contact with prospects by 200% and increased their cross-selling opportunities through their rebrand.


What You’ll Learn:

  • The Biggest Mistakes in Rebranding
  • Rebranding a Talent Management Company Resulting in Increased Contact with Prospects by 200%
  • The Aspirational Mindshift to Creating a Power Rebrand
  • When to Rebrand Your Company
  • The Reasons for a Rebrand VS Refresh
  • The Ultimate Process for Rebranding


Connect with Jim:

Rebranding Experts

LinkedIn



Resources:

Connect with Ian

Discover where to use your customer stories now!

Download the Client Journey

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Top YouTube Marketing Trends for 2023 Top YouTube Marketing Trends for 2023 Fri, 27 Jan 2023 19:28:47 GMT 31:29 63d425f0830b300011fd6fcf false https://shows.acast.com/garlic/episodes/top-youtube-marketing-trends-for-2023 63d425f0830b300011fd6fcf 5b8987fb8ca6d2e42f7d01e1 top-youtube-marketing-trends-for-2023 full 6 3 Through the rise and success of TikTok marketing, it leaves everybody wondering what the next big opportunity will be to scale their brand. Shockingly, the opportunity is already here and it is one we’re all familiar with: YouTube.


With YouTube Shorts entering the scene, as well as various other trends, YouTube’s growth is exploding. Join Ian Garlic on this episode of the Garlic Marketing Show as he discusses the current 6 YouTube trends that will benefit you and your business going into 2023.


What You’ll Learn:

  • 6 of the Current Marketing Trends That Will Benefit You
  • The Explosive Growth of YouTube
  • The #1 YouTube Trend in 2023
  • The Powerful Combination with YouTube Ads
  • YouTube’s Biggest Two-Fold Opportunity: YouTube Shorts
  • How to Improve Your Google Ranking with Shorts
  • Google’s Huge Change That Affects Marketing
  • The Best Videos for YouTube’s Algorithm
  • Build A Successful YouTube Channel Using Television
  • Why 1 Million Subscribers Isn’t Always Great
  • Zigging When They Zag: Paying Attention to Trends



Resources:

Connect with Ian

Discover where to use your customer stories now!

Download the Client Journey

FREE Fish in the Barrel Series

Supercharge your marketing and grow your business with video case stories today!

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Through the rise and success of TikTok marketing, it leaves everybody wondering what the next big opportunity will be to scale their brand. Shockingly, the opportunity is already here and it is one we’re all familiar with: YouTube.


With YouTube Shorts entering the scene, as well as various other trends, YouTube’s growth is exploding. Join Ian Garlic on this episode of the Garlic Marketing Show as he discusses the current 6 YouTube trends that will benefit you and your business going into 2023.


What You’ll Learn:

  • 6 of the Current Marketing Trends That Will Benefit You
  • The Explosive Growth of YouTube
  • The #1 YouTube Trend in 2023
  • The Powerful Combination with YouTube Ads
  • YouTube’s Biggest Two-Fold Opportunity: YouTube Shorts
  • How to Improve Your Google Ranking with Shorts
  • Google’s Huge Change That Affects Marketing
  • The Best Videos for YouTube’s Algorithm
  • Build A Successful YouTube Channel Using Television
  • Why 1 Million Subscribers Isn’t Always Great
  • Zigging When They Zag: Paying Attention to Trends



Resources:

Connect with Ian

Discover where to use your customer stories now!

Download the Client Journey

FREE Fish in the Barrel Series

Supercharge your marketing and grow your business with video case stories today!

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Plan and Manage Marketing Projects with Gray MacKenzie How to Plan and Manage Marketing Projects with Gray MacKenzie Thu, 12 Jan 2023 16:00:00 GMT 33:12 63c02a0e7ae74e00103bbb64 false https://shows.acast.com/garlic/episodes/gray-mackenzie 63c02a0e7ae74e00103bbb64 5b8987fb8ca6d2e42f7d01e1 gray-mackenzie full 6 2 Project management is essential to marketers because it enables them to manage their time and resources more efficiently.


You'll be able to better manage projects by setting realistic deadlines, keeping track of all tasks and deliverables, and evaluating the results of your work so you can determine what went well and what needs improvement.


On this week’s episode of the Garlic Marketing Show, we’re joined by Gray Mackenzie, Co-Founder of ZenPilot in discussing the importance of project management tools in the agency space.


What You’ll Learn:

  • WHY IS PROJECT MANAGEMENT SO IMPORTANT?
  • SHOULD YOU CHARGE MORE FOR YOUR SERVICES?
  • HOW TO MEASURE ROI FOR AN AGENCY
  • THE HARD DECISIONS MADE BY MARKETING MANAGERS
  • THE ULTIMATE GOAL OF PROJECT MANAGEMENT


Connect with Gray:

LinkedIn

ZenPilot


Resources:

Connect with Ian

Discover where to use your customer stories now!

Download the Client Journey

Supercharge your marketing and grow your business with video case stories today!

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Project management is essential to marketers because it enables them to manage their time and resources more efficiently.


You'll be able to better manage projects by setting realistic deadlines, keeping track of all tasks and deliverables, and evaluating the results of your work so you can determine what went well and what needs improvement.


On this week’s episode of the Garlic Marketing Show, we’re joined by Gray Mackenzie, Co-Founder of ZenPilot in discussing the importance of project management tools in the agency space.


What You’ll Learn:

  • WHY IS PROJECT MANAGEMENT SO IMPORTANT?
  • SHOULD YOU CHARGE MORE FOR YOUR SERVICES?
  • HOW TO MEASURE ROI FOR AN AGENCY
  • THE HARD DECISIONS MADE BY MARKETING MANAGERS
  • THE ULTIMATE GOAL OF PROJECT MANAGEMENT


Connect with Gray:

LinkedIn

ZenPilot


Resources:

Connect with Ian

Discover where to use your customer stories now!

Download the Client Journey

Supercharge your marketing and grow your business with video case stories today!

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Raise Prices and Profitability in a Digital Agency or Consulting Business, Nikole MacKenzie How to Raise Prices and Profitability in a Digital Agency or Consulting Business, Nikole MacKenzie Wed, 04 Jan 2023 17:20:51 GMT 32:51 63b5b57419c20a001126e856 false https://shows.acast.com/garlic/episodes/nikole-mackenzie 63b5b57419c20a001126e856 5b8987fb8ca6d2e42f7d01e1 nikole-mackenzie full 6 1 When dealing with marketing projects, you need to start with a plan and then work backwards from there. 


If you don’t have any money coming in, it may be difficult for you to budget effectively. 


Don’t want to end up with endless problems with your marketing campaign?


Then stay tuned on this very special episode of the Garlic Marketing Show.


We’re joined by Nikole MacKenzie, CEO and Founder of Momentum Accounting, in revealing the ultimate secret of running successful marketing campaigns without breaking the bank.


What You’ll Learn:

  • CAN SUCCESSFUL MARKETING PROJECTS BE BUDGET-FRIENDLY?
  • HOW MUCH SHOULD YOU SPEND ON A MARKETING PROJECT
  • HOW TO MAXIMIZE YOUR MARKETING BUDGET
  • THE PROFITABILITY OF MARKETING PROJECTS
  • THE AVERAGE COST OF MARKETING PROJECTS


Connect with Nikole:

LinkedIn

Momentum Accounting

Twitter


Resources:

Connect with Ian

Discover where to use your customer stories now!

Download the Client Journey

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> When dealing with marketing projects, you need to start with a plan and then work backwards from there. 


If you don’t have any money coming in, it may be difficult for you to budget effectively. 


Don’t want to end up with endless problems with your marketing campaign?


Then stay tuned on this very special episode of the Garlic Marketing Show.


We’re joined by Nikole MacKenzie, CEO and Founder of Momentum Accounting, in revealing the ultimate secret of running successful marketing campaigns without breaking the bank.


What You’ll Learn:

  • CAN SUCCESSFUL MARKETING PROJECTS BE BUDGET-FRIENDLY?
  • HOW MUCH SHOULD YOU SPEND ON A MARKETING PROJECT
  • HOW TO MAXIMIZE YOUR MARKETING BUDGET
  • THE PROFITABILITY OF MARKETING PROJECTS
  • THE AVERAGE COST OF MARKETING PROJECTS


Connect with Nikole:

LinkedIn

Momentum Accounting

Twitter


Resources:

Connect with Ian

Discover where to use your customer stories now!

Download the Client Journey

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Optimizing Your Affiliate Program to Earn 800 New Monthly Sales in 3 Months | Philip Hill, Purebred Marketing Optimizing Your Affiliate Program to Earn 800 New Monthly Sales in 3 Months | Philip Hill, Purebred Marketing Thu, 29 Dec 2022 17:41:25 GMT 27:28 63add1454722fa0011782739 false https://shows.acast.com/garlic/episodes/philip-hill 63add1454722fa0011782739 5b8987fb8ca6d2e42f7d01e1 philip-hill full 5 64 Both affiliate marketing and SEO are great ways to make money online, and they’re both useful for different reasons.


Affiliate marketing is great if you have a lot of experience in your niche and can write well enough to make an impression on the reader.


SEO is great if you have a smaller audience or if you just want an easier way to promote yourself.


If you want to learn the secret to running successful affiliate programs, then stay tuned to this week's episode of the Garlic Marketing Show—Philip Hill, CEO of Pure Bred Marketing, unveils the secret to getting 28x on ROI.



What You’ll Learn:

  • 3 PHASES OF GETTING SUCCESS
  • INTRO TO DIRECT-TO-CONSUMER MARKETING
  • SETTING UP AFFILIATE MARKETING
  • HOW SEO PLAYS A BIG ROLE IN AFFILIATE MARKETING
  • HOW TO IDENTIFY THE RIGHT AFFILIATES


Connect with Philip:

LinkedIn

Purebred Marketing


Resources:

Connect with Ian

Discover where to use your customer stories now!

Download the Client Journey

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Both affiliate marketing and SEO are great ways to make money online, and they’re both useful for different reasons.


Affiliate marketing is great if you have a lot of experience in your niche and can write well enough to make an impression on the reader.


SEO is great if you have a smaller audience or if you just want an easier way to promote yourself.


If you want to learn the secret to running successful affiliate programs, then stay tuned to this week's episode of the Garlic Marketing Show—Philip Hill, CEO of Pure Bred Marketing, unveils the secret to getting 28x on ROI.



What You’ll Learn:

  • 3 PHASES OF GETTING SUCCESS
  • INTRO TO DIRECT-TO-CONSUMER MARKETING
  • SETTING UP AFFILIATE MARKETING
  • HOW SEO PLAYS A BIG ROLE IN AFFILIATE MARKETING
  • HOW TO IDENTIFY THE RIGHT AFFILIATES


Connect with Philip:

LinkedIn

Purebred Marketing


Resources:

Connect with Ian

Discover where to use your customer stories now!

Download the Client Journey

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[SaaS Platform Jotform's Video Case Story Strategy to Grow to 5 Million Subscribers, Chad Reid]]> Fri, 23 Dec 2022 16:18:29 GMT 37:20 63a5d4d4252d98001087e89d false https://shows.acast.com/garlic/episodes/chad-reid 63a5d4d4252d98001087e89d 5b8987fb8ca6d2e42f7d01e1 chad-reid full 5 63 In the digital age, it's easy to forget about the importance of online forms. 


But they are fundamental to companies in many ways—and not just for simple data collection. 


Online forms are also crucial for marketing and sales teams, who often use them to collect customer information before starting the sales process.


Join Chad Reid, VP of Marketing and Communications from Jotform, and Ian Garlic in unleashing the potential of online forms---only on the Garlic Marketing Show.



What You’ll Learn:

  • THE VERSATILITY OF ONLINE FORMS
  • THE IMPORTANCE OF HIGHLIGHTING BUSINESSES
  • INTRO TO VIDEO CASE STUDIES 
  • FROM SURVEYS TO FEEDBACK: HOW TO USE ONLINE FORMS
  • HOW USER STORIES IMPACT YOU



Connect with Chad:

LinkedIn

Jotform




Resources:

Connect with Ian

Discover where to use your customer stories now!

Download the Client Journey

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> In the digital age, it's easy to forget about the importance of online forms. 


But they are fundamental to companies in many ways—and not just for simple data collection. 


Online forms are also crucial for marketing and sales teams, who often use them to collect customer information before starting the sales process.


Join Chad Reid, VP of Marketing and Communications from Jotform, and Ian Garlic in unleashing the potential of online forms---only on the Garlic Marketing Show.



What You’ll Learn:

  • THE VERSATILITY OF ONLINE FORMS
  • THE IMPORTANCE OF HIGHLIGHTING BUSINESSES
  • INTRO TO VIDEO CASE STUDIES 
  • FROM SURVEYS TO FEEDBACK: HOW TO USE ONLINE FORMS
  • HOW USER STORIES IMPACT YOU



Connect with Chad:

LinkedIn

Jotform




Resources:

Connect with Ian

Discover where to use your customer stories now!

Download the Client Journey

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> How Diaz-Cooper Took a B2B Coaching Company from 4 Leads a Year to 100 a Month How Diaz-Cooper Took a B2B Coaching Company from 4 Leads a Year to 100 a Month Wed, 21 Dec 2022 20:28:41 GMT 26:55 63a36c79ce6b44001062f10d false https://shows.acast.com/garlic/episodes/omi-diaz-cooper 63a36c79ce6b44001062f10d 5b8987fb8ca6d2e42f7d01e1 omi-diaz-cooper full 5 62 In this episode of the Garlic Marketing Show, Omi Diaz-Cooper, CEO of Diaz & Cooper Advertising, joins us in revealing the secret to giving your audience the power to choose.


From A/B testing to lead generation, we tackled them all.


Learn industry secrets, insights, and more on this episode of Garlic Marketing Show.



What You’ll Learn:

  • MARKETING TOOL SETS: WHAT ARE THEY AND HOW DO THEY WORK?
  • HOW TO MAKE YOUR BRAND MESSAGE POP
  • INTRO TO GROWTH-DRIVEN DESIGN METHODOLOGY
  • HOW LEAD MAGNETS WORK
  • MARKETING’S BEST PRACTICES


Connect with Omi:

LinkedIn

Diaz & Cooper

Twitter



Resources:

Connect with Ian

Discover where to use your customer stories now!

Download the Client Journey

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode of the Garlic Marketing Show, Omi Diaz-Cooper, CEO of Diaz & Cooper Advertising, joins us in revealing the secret to giving your audience the power to choose.


From A/B testing to lead generation, we tackled them all.


Learn industry secrets, insights, and more on this episode of Garlic Marketing Show.



What You’ll Learn:

  • MARKETING TOOL SETS: WHAT ARE THEY AND HOW DO THEY WORK?
  • HOW TO MAKE YOUR BRAND MESSAGE POP
  • INTRO TO GROWTH-DRIVEN DESIGN METHODOLOGY
  • HOW LEAD MAGNETS WORK
  • MARKETING’S BEST PRACTICES


Connect with Omi:

LinkedIn

Diaz & Cooper

Twitter



Resources:

Connect with Ian

Discover where to use your customer stories now!

Download the Client Journey

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Respona's Link Building Strategies That Led to $1.7 Million of Monthly SEO Traffic with Farzad Rashidi]]> Wed, 14 Dec 2022 17:29:20 GMT 37:08 639a07f0ed122a0011af0bd8 false https://shows.acast.com/garlic/episodes/farzad-rashidi 639a07f0ed122a0011af0bd8 5b8987fb8ca6d2e42f7d01e1 farzad-rashidi full 5 61 Link building helps to increase the visibility of a website and ultimately drives more traffic, which leads to better conversion rates, more sales, and higher profits.


SEO is also important because it ensures that the content on a website is optimized for search engine algorithms so that it appears in relevant searches.


SEO and link building is essential to any effective digital marketing campaign.


Want to stay on top of the game? These are your answers.


This week on the Garlic Marketing Show, join Farzad Rashidi, CEO of Respona, and Ian in unveiling the biggest secrets in the link-building space.



What You’ll Learn:

  • LINK BUILDING IS RELATIONSHIP BUILDING
  • LINK BUILDING BEST PRACTICES
  • HOW TO MAKE SEARCH ENGINE OPTIMIZATION WORK FOR YOU
  • WHAT TO LOOK FOR IN A SEO AGENCY
  • SEO CONTENT MAKING 101


Connect with Farzad:

LinkedIn

Twitter

Respona




Resources:

Connect with Ian

Discover where to use your customer stories now!

Download the Client Journey

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Link building helps to increase the visibility of a website and ultimately drives more traffic, which leads to better conversion rates, more sales, and higher profits.


SEO is also important because it ensures that the content on a website is optimized for search engine algorithms so that it appears in relevant searches.


SEO and link building is essential to any effective digital marketing campaign.


Want to stay on top of the game? These are your answers.


This week on the Garlic Marketing Show, join Farzad Rashidi, CEO of Respona, and Ian in unveiling the biggest secrets in the link-building space.



What You’ll Learn:

  • LINK BUILDING IS RELATIONSHIP BUILDING
  • LINK BUILDING BEST PRACTICES
  • HOW TO MAKE SEARCH ENGINE OPTIMIZATION WORK FOR YOU
  • WHAT TO LOOK FOR IN A SEO AGENCY
  • SEO CONTENT MAKING 101


Connect with Farzad:

LinkedIn

Twitter

Respona




Resources:

Connect with Ian

Discover where to use your customer stories now!

Download the Client Journey

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> How One Link Building Agency Got Links from New York Times and Rolling Stones | Linkpitch.io How One Link Building Agency Got Links from New York Times and Rolling Stones | Linkpitch.io Thu, 08 Dec 2022 18:00:00 GMT 25:26 63925b471dda8d00108e43db false https://shows.acast.com/garlic/episodes/aaron-anderson 63925b471dda8d00108e43db 5b8987fb8ca6d2e42f7d01e1 aaron-anderson full 5 60 Who knew link building is closer to networking than it seems?


On this week’s episode of the Garlic Marketing Show, we’re diving deep into link building, backlinking, and creating informational content.


From creating informational content to discussing backlinks, the CEO of LinkPitch, Aaron Anderson unveils his secrets in guaranteeing tripling organic clicks and views for his clients’ websites.



What You’ll Learn:

  • CONTENT MARKETING 101
  • WHY LINK BUILDING IS CRUCIAL
  • INTRO TO BACKLINKING 
  • ORGANIC CONTENT MAKING
  • INFORMATIONAL CONTENT IS KING


Connect with Aaron:

LinkedIn

LinkPitch.io



Resources:

Connect with Ian

Discover where to use your customer stories now!

Download the Client Journey

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Who knew link building is closer to networking than it seems?


On this week’s episode of the Garlic Marketing Show, we’re diving deep into link building, backlinking, and creating informational content.


From creating informational content to discussing backlinks, the CEO of LinkPitch, Aaron Anderson unveils his secrets in guaranteeing tripling organic clicks and views for his clients’ websites.



What You’ll Learn:

  • CONTENT MARKETING 101
  • WHY LINK BUILDING IS CRUCIAL
  • INTRO TO BACKLINKING 
  • ORGANIC CONTENT MAKING
  • INFORMATIONAL CONTENT IS KING


Connect with Aaron:

LinkedIn

LinkPitch.io



Resources:

Connect with Ian

Discover where to use your customer stories now!

Download the Client Journey

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Zeenk's DTC Ads Analytics Strategy with Brian Eberman]]> Fri, 02 Dec 2022 19:30:00 GMT 32:11 638a4b1cfb2ba600111a9f1d false https://shows.acast.com/garlic/episodes/brian-eberman 638a4b1cfb2ba600111a9f1d 5b8987fb8ca6d2e42f7d01e1 brian-eberman full 5 59 When someone mentions e-commerce, what comes to your mind first?


Maybe it’s Amazon, Shopify, or even a friend’s Etsy shop.


The e-commerce industry is getting so big that it has its own ecosystem—from content creators to data analysts, everyone’s trying to ride the upward trend. 


This week on the Garlic Marketing Show, we’re joined by Brian Eberman, CEO of Zeenk, to give us insights on the industry that took the world by storm in recent years. 


Get to know everything from business strategizing to tiered audiences, only on the Garlic Marketing Show.


What You’ll Learn:

  • BUDGETING FOR MARKETING
  • GROWTH VS. PROFIT IN THE E-COMMERCE INDUSTRY
  • STRATEGIZING YOUR BUSINESS
  • TARGETING THE RIGHT CUSTOMER
  • MEASURING DIRECT-TO-CONSUMER SPEND EFFECT ON AMAZON SALES


Connect with Brian:

LinkedIn

Zeenk


Resources:

Connect with Ian

Discover where to use your customer stories now!

Download the Client Journey

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> When someone mentions e-commerce, what comes to your mind first?


Maybe it’s Amazon, Shopify, or even a friend’s Etsy shop.


The e-commerce industry is getting so big that it has its own ecosystem—from content creators to data analysts, everyone’s trying to ride the upward trend. 


This week on the Garlic Marketing Show, we’re joined by Brian Eberman, CEO of Zeenk, to give us insights on the industry that took the world by storm in recent years. 


Get to know everything from business strategizing to tiered audiences, only on the Garlic Marketing Show.


What You’ll Learn:

  • BUDGETING FOR MARKETING
  • GROWTH VS. PROFIT IN THE E-COMMERCE INDUSTRY
  • STRATEGIZING YOUR BUSINESS
  • TARGETING THE RIGHT CUSTOMER
  • MEASURING DIRECT-TO-CONSUMER SPEND EFFECT ON AMAZON SALES


Connect with Brian:

LinkedIn

Zeenk


Resources:

Connect with Ian

Discover where to use your customer stories now!

Download the Client Journey

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Influencer Marketing Agency Increases Electronics Brand Sales with 5x Strategy with Dan Coughlin Influencer Marketing Agency Increases Electronics Brand Sales with 5x Strategy with Dan Coughlin Thu, 01 Dec 2022 19:00:00 GMT 59:08 63892a7dcb17a60010dec99e false https://shows.acast.com/garlic/episodes/dan-coughlin 63892a7dcb17a60010dec99e 5b8987fb8ca6d2e42f7d01e1 dan-coughlin full 5 58 On this week’s episode of the Garlic Marketing Show, we’re joined by Dan Coughlin, CEO of Get Hyped Media, to show us the best practices when it comes to influencer marketing.


One of the many misconceptions about influencer marketing is that it’s easy—but in reality, it’s often not. If anything, influencer marketing companies that don't put in the hard work and effort will most likely fail.


This week we'll learn more about this growing industry in the Garlic Marketing Show.


What You’ll Learn:

  • STUDYING YOUR AUDIENCE
  • HOW TO MAXIMIZE INFLUENCER’S AUDIENCE
  • THE MISTAKE OF RUSHING CONTENT
  • WHAT IS AUDIENCE TARGETING
  • VIDEO CONTENT IS KING
  • WHEN TO TRUST DATA AND WHEN TO NOT


Connect with Dan:

LinkedIn

Website


Resources:

Connect with Ian

Discover where to use your customer stories now!

Download the Client Journey

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> On this week’s episode of the Garlic Marketing Show, we’re joined by Dan Coughlin, CEO of Get Hyped Media, to show us the best practices when it comes to influencer marketing.


One of the many misconceptions about influencer marketing is that it’s easy—but in reality, it’s often not. If anything, influencer marketing companies that don't put in the hard work and effort will most likely fail.


This week we'll learn more about this growing industry in the Garlic Marketing Show.


What You’ll Learn:

  • STUDYING YOUR AUDIENCE
  • HOW TO MAXIMIZE INFLUENCER’S AUDIENCE
  • THE MISTAKE OF RUSHING CONTENT
  • WHAT IS AUDIENCE TARGETING
  • VIDEO CONTENT IS KING
  • WHEN TO TRUST DATA AND WHEN TO NOT


Connect with Dan:

LinkedIn

Website


Resources:

Connect with Ian

Discover where to use your customer stories now!

Download the Client Journey

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> 3-Part Coaching Business Marketing Plan WITHOUT ADS in 2023 with Mitch Russo 3-Part Coaching Business Marketing Plan WITHOUT ADS in 2023 with Mitch Russo Thu, 17 Nov 2022 17:00:00 GMT 40:34 63768a242a62650011bc2634 false https://shows.acast.com/garlic/episodes/mitch-russo 63768a242a62650011bc2634 5b8987fb8ca6d2e42f7d01e1 mitch-russo full 5 57 From closing client pitches with one question to showcasing just how important video testimonials are, this week’s episode of the Garlic Marketing Show will have you on the edge of your seat.


We’re joined by Mitch Russo, CEO of MindfulGuidance, who turned his coaching business around with the concept of helping other entrepreneurs unlock their own potential.


What You’ll Learn:

  • Two Things Wrong with the Financial Advisory Industry
  • Creating a System for Managing Your Money
  • The Three Pillars of Wealth Mastery
  • Why Typical Financial Planning Does Not Work for Traditional Entrepreneurs
  • Your Best Wealth Creation Tool as a Business owner
  • The Best Way to Build Value in Your Business


Connect with Mitch:

LinkedIn

Website


Resources:

Connect with Ian

Discover where to use your customer stories now!

Download the Client Journey

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> From closing client pitches with one question to showcasing just how important video testimonials are, this week’s episode of the Garlic Marketing Show will have you on the edge of your seat.


We’re joined by Mitch Russo, CEO of MindfulGuidance, who turned his coaching business around with the concept of helping other entrepreneurs unlock their own potential.


What You’ll Learn:

  • Two Things Wrong with the Financial Advisory Industry
  • Creating a System for Managing Your Money
  • The Three Pillars of Wealth Mastery
  • Why Typical Financial Planning Does Not Work for Traditional Entrepreneurs
  • Your Best Wealth Creation Tool as a Business owner
  • The Best Way to Build Value in Your Business


Connect with Mitch:

LinkedIn

Website


Resources:

Connect with Ian

Discover where to use your customer stories now!

Download the Client Journey

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> 3 Best Investments for Business Owners and Entrepreneurs with The Wealth Mentor Jackson Milan 3 Best Investments for Business Owners and Entrepreneurs with The Wealth Mentor Jackson Milan Fri, 04 Nov 2022 20:58:28 GMT 35:32 63657cf6fd568500127a613d false https://shows.acast.com/garlic/episodes/jackson-milan 63657cf6fd568500127a613d 5b8987fb8ca6d2e42f7d01e1 jackson-milan full 5 56 Although not always the motive, of course, entrepreneurs want to generate wealth throughout their business endeavors. It allows them to pursue more projects and ideas as they grow their business. 


But it's not always that easy.


On this episode of the Garlic Marketing Show, Jackson Milan, also known as The Wealth Mentor and CEO of Aureus Financial, explains his system for managing money. Jackson also dives into the three pillars of wealth and the three predictable assets you should be investing in.


What You’ll Learn:

  • Two Things Wrong with the Financial Advisory Industry
  • Creating a System for Managing Your Money
  • The Three Pillars of Wealth Mastery
  • Why Typical Financial Planning Does Not Work for Traditional Entrepreneurs
  • Your Best Wealth Creation Tool as a Business owner
  • The Best Way to Build Value in Your Business


Connect with Jackson:

LinkedIn

Facebook

Aureus Financial

Wealth Health Check


Resources:

Connect with Ian

Download the Client Journey

Mike Michalowicz's episode

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Although not always the motive, of course, entrepreneurs want to generate wealth throughout their business endeavors. It allows them to pursue more projects and ideas as they grow their business. 


But it's not always that easy.


On this episode of the Garlic Marketing Show, Jackson Milan, also known as The Wealth Mentor and CEO of Aureus Financial, explains his system for managing money. Jackson also dives into the three pillars of wealth and the three predictable assets you should be investing in.


What You’ll Learn:

  • Two Things Wrong with the Financial Advisory Industry
  • Creating a System for Managing Your Money
  • The Three Pillars of Wealth Mastery
  • Why Typical Financial Planning Does Not Work for Traditional Entrepreneurs
  • Your Best Wealth Creation Tool as a Business owner
  • The Best Way to Build Value in Your Business


Connect with Jackson:

LinkedIn

Facebook

Aureus Financial

Wealth Health Check


Resources:

Connect with Ian

Download the Client Journey

Mike Michalowicz's episode

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[QuickMail.io's Outbound Emails Campaigns for B2B and Digital Agency Sales]]> Mon, 24 Oct 2022 17:00:13 GMT 39:22 636936d596963400118a298e false https://shows.acast.com/garlic/episodes/jeremy-chatelaine 636936d596963400118a298e 5b8987fb8ca6d2e42f7d01e1 jeremy-chatelaine full 5 55 Cold outreach is here to STAY.


Emailing prospects is an art of communicating with as many people as possible, hoping to build a connection. 


But what if I tell you that it’s MORE THAN THAT?


On this episode of the Garlic Marketing Show, Jeremy Chatelaine, founder and CEO of QuickMail, lets us in on the secret of having a successful cold email outreach campaign.


What You’ll Learn:

  • How to do cold outreach the right way
  • The NEW way of approaching cold outreach
  • Email marketing and the importance of refining your lists
  • Cold emails:  Is it too aggressive?
  • Email Outreach: When should you follow up?


Connect with Jeremy:

Find Jeremy on LinkedIn!

Work with Jeremy!


Resources:

Connect with Ian

Download the Client Journey

Mike Michalowicz's episode

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Cold outreach is here to STAY.


Emailing prospects is an art of communicating with as many people as possible, hoping to build a connection. 


But what if I tell you that it’s MORE THAN THAT?


On this episode of the Garlic Marketing Show, Jeremy Chatelaine, founder and CEO of QuickMail, lets us in on the secret of having a successful cold email outreach campaign.


What You’ll Learn:

  • How to do cold outreach the right way
  • The NEW way of approaching cold outreach
  • Email marketing and the importance of refining your lists
  • Cold emails:  Is it too aggressive?
  • Email Outreach: When should you follow up?


Connect with Jeremy:

Find Jeremy on LinkedIn!

Work with Jeremy!


Resources:

Connect with Ian

Download the Client Journey

Mike Michalowicz's episode

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> How Reputation Sensei Trains Teams to get Google Reviews with Chris Snellgrove How Reputation Sensei Trains Teams to get Google Reviews with Chris Snellgrove Mon, 17 Oct 2022 17:00:12 GMT 26:58 6369326158f856001288d268 false https://shows.acast.com/garlic/episodes/chris-snellgrove 6369326158f856001288d268 5b8987fb8ca6d2e42f7d01e1 chris-snellgrove full 5 54 Online reputation is EVERYTHING. When you’re a business owner, it’s crucial to know that YOU ARE MORE THAN YOUR BRAND. 


It’s about how your customers feel about you and how they see your business.


This week on the Garlic Marketing Show, we’re joined by Chris Snellgrove, CEO of Reputation Sensei, who will be opening up the floor to discuss more about what makes a business thrive beyond the numbers and how to build up your online reputation.


What You’ll Learn:

  • Why Conversing with Customers is Important
  • Poor Customer Service is a Silent Killer
  • How to Turn a Negative Review into a Positive Experience
  • CUSTOMER SERVICE: Personality over skills?
  • Knowing what your trust triggers are


Connect with Chris:

Find Chris Snellgrove on LinkedIn

Work with Reputation Sensei


Resources:

Connect with Ian

Download the Client Journey

Mike Michalowicz's episode

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Online reputation is EVERYTHING. When you’re a business owner, it’s crucial to know that YOU ARE MORE THAN YOUR BRAND. 


It’s about how your customers feel about you and how they see your business.


This week on the Garlic Marketing Show, we’re joined by Chris Snellgrove, CEO of Reputation Sensei, who will be opening up the floor to discuss more about what makes a business thrive beyond the numbers and how to build up your online reputation.


What You’ll Learn:

  • Why Conversing with Customers is Important
  • Poor Customer Service is a Silent Killer
  • How to Turn a Negative Review into a Positive Experience
  • CUSTOMER SERVICE: Personality over skills?
  • Knowing what your trust triggers are


Connect with Chris:

Find Chris Snellgrove on LinkedIn

Work with Reputation Sensei


Resources:

Connect with Ian

Download the Client Journey

Mike Michalowicz's episode

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Ryan Christiansen of Ntooitive's Successful Video Campaign for CBD to Increase Revenue 230%]]> Fri, 07 Oct 2022 11:00:00 GMT 18:11 63402a4d32fe230011402f1c false https://shows.acast.com/garlic/episodes/ryan-christiansen 63402a4d32fe230011402f1c 5b8987fb8ca6d2e42f7d01e1 ryan-christiansen full 5 53 The lack of digital presence may cause even well-known brands to tank. Nowadays, digitally reconnecting with your audience is crucial.


It’s a great way to let them know that, “Hey, we’re still here.”


That is why on this episode of the Garlic Marketing Show, we have Ryan Christiansen, CEO and Co-Founder of Ntooitive Digital, to talk about just how important digital presence is.


What You’ll Learn:

  • Reconnecting Brands with Their Audience
  • Why Leveraging Organic Marketing is Important
  • SEO Can Be Your Best Friend—And Your Worst Enemy
  • Data’s Big Role in Creating Content


Connect with Ryan:

Find Ryan Christiansen on LinkedIn

Work with Ntooitive Digital


Resources:

Connect with Ian

Download the Client Journey

Mike Michalowicz's episode

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel



Hosted on Acast. See acast.com/privacy for more information.

]]> The lack of digital presence may cause even well-known brands to tank. Nowadays, digitally reconnecting with your audience is crucial.


It’s a great way to let them know that, “Hey, we’re still here.”


That is why on this episode of the Garlic Marketing Show, we have Ryan Christiansen, CEO and Co-Founder of Ntooitive Digital, to talk about just how important digital presence is.


What You’ll Learn:

  • Reconnecting Brands with Their Audience
  • Why Leveraging Organic Marketing is Important
  • SEO Can Be Your Best Friend—And Your Worst Enemy
  • Data’s Big Role in Creating Content


Connect with Ryan:

Find Ryan Christiansen on LinkedIn

Work with Ntooitive Digital


Resources:

Connect with Ian

Download the Client Journey

Mike Michalowicz's episode

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel



Hosted on Acast. See acast.com/privacy for more information.

]]> How Long Your Video Testimonials Should Be and Where to Place Them How Long Your Video Testimonials Should Be and Where to Place Them Wed, 05 Oct 2022 19:00:00 GMT 23:39 633dec64a6d4050011119737 false https://shows.acast.com/garlic/episodes/how-long-your-video-testimonials-should-be 633dec64a6d4050011119737 5b8987fb8ca6d2e42f7d01e1 how-long-your-video-testimonials-should-be full 5 52 Being MEMORABLE and WELL-KNOWN has nothing to do with glitz and glamor. It’s about BUILDING A CONNECTION with your customers and clients.


On this very special episode of the Garlic Marketing Show, join Ian Garlic in learning just how impactful stories are. We're covering everything from how to get your name out there, to making a lasting impression on potential clients.


What You’ll Learn:

  • The right way of letting people know your brand
  • How to successfully market yourself to clients
  • Branding Basics 101
  • The Impact of Video Testimonials
  • Making people remember YOU


Resources:

Connect with Ian

Download the Client Journey

Mike Michalowicz's episode

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel




Hosted on Acast. See acast.com/privacy for more information.

]]> Being MEMORABLE and WELL-KNOWN has nothing to do with glitz and glamor. It’s about BUILDING A CONNECTION with your customers and clients.


On this very special episode of the Garlic Marketing Show, join Ian Garlic in learning just how impactful stories are. We're covering everything from how to get your name out there, to making a lasting impression on potential clients.


What You’ll Learn:

  • The right way of letting people know your brand
  • How to successfully market yourself to clients
  • Branding Basics 101
  • The Impact of Video Testimonials
  • Making people remember YOU


Resources:

Connect with Ian

Download the Client Journey

Mike Michalowicz's episode

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel




Hosted on Acast. See acast.com/privacy for more information.

]]> The Stories Business Owners Tell Themselves with Lisa Bloom The Stories Business Owners Tell Themselves with Lisa Bloom Mon, 03 Oct 2022 15:00:00 GMT 27:09 633b40b02ec76300129dba85 false https://shows.acast.com/garlic/episodes/lisa-bloom 633b40b02ec76300129dba85 5b8987fb8ca6d2e42f7d01e1 lisa-bloom full 5 51 Your stories of yourself can GREATLY affect your outlook in life.


But what if I tell you that there are two sides to a story and that you can change how you live your life by switching your perspective on your story?


On this episode of the Garlic Marketing Show, Lisa Bloom the founder of Story Coach teaches us the importance of stories in regard to how we live our lives.


What You’ll Learn:

  • The Truth is RELATIVE
  • How stories can change perspectives
  • The human blockages
  • The Inner and Outer Story


Connect with Lisa:

Find Lisa on LinkedIn!

Tell your story with Lisa

Read Lisa’s book: The Story Advantage


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Your stories of yourself can GREATLY affect your outlook in life.


But what if I tell you that there are two sides to a story and that you can change how you live your life by switching your perspective on your story?


On this episode of the Garlic Marketing Show, Lisa Bloom the founder of Story Coach teaches us the importance of stories in regard to how we live our lives.


What You’ll Learn:

  • The Truth is RELATIVE
  • How stories can change perspectives
  • The human blockages
  • The Inner and Outer Story


Connect with Lisa:

Find Lisa on LinkedIn!

Tell your story with Lisa

Read Lisa’s book: The Story Advantage


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Charles Byrd: Find and Connect with the Perfect Partners for Your Business Charles Byrd: Find and Connect with the Perfect Partners for Your Business Fri, 23 Sep 2022 08:00:00 GMT 21:50 632e2274d577300012d09ddb false https://shows.acast.com/garlic/episodes/charles-byrd-5 632e2274d577300012d09ddb 5b8987fb8ca6d2e42f7d01e1 charles-byrd-5 full 5 50 Marketing platforms are amazing– don’t get me wrong. But those are environments that you could never control.


But what exactly is within your control? YOUR PARTNERS.


And Charles Byrd, the CEO of Pure JV, teaches us how to find partners that are the most effective for business growth on this latest episode of the Garlic Marketing Show.


At the end of the episode, you'll be able to hear Jackson Milan's case story for Charles and Pure JV!


What You’ll Learn:

  • Growing companies through partnerships
  • Zero Ad spend marketing
  • Identifying your ideal partners
  • The number 1 rule in partnerships
  • Connecting with your ideal partners


Connect with Charles:

Find Charles on LinkedIn

Visit Charles’ Website

Work with Charles


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Marketing platforms are amazing– don’t get me wrong. But those are environments that you could never control.


But what exactly is within your control? YOUR PARTNERS.


And Charles Byrd, the CEO of Pure JV, teaches us how to find partners that are the most effective for business growth on this latest episode of the Garlic Marketing Show.


At the end of the episode, you'll be able to hear Jackson Milan's case story for Charles and Pure JV!


What You’ll Learn:

  • Growing companies through partnerships
  • Zero Ad spend marketing
  • Identifying your ideal partners
  • The number 1 rule in partnerships
  • Connecting with your ideal partners


Connect with Charles:

Find Charles on LinkedIn

Visit Charles’ Website

Work with Charles


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> TikTok Ads for Lead Generation for Agencies and Coaches with Matt Johnston, Guide Social TikTok Ads for Lead Generation for Agencies and Coaches with Matt Johnston, Guide Social Thu, 22 Sep 2022 11:00:00 GMT 38:41 632c6bf76c644b0012a1a88c false https://shows.acast.com/garlic/episodes/matt-johnston-5 632c6bf76c644b0012a1a88c 5b8987fb8ca6d2e42f7d01e1 matt-johnston-5 full 5 49 Those ads you see on your For You Page, do you often remember what makes them stand out? What do you think differentiates them from any other ads that you see?


On this episode of the Garlic Marketing Show, Matt Johnston, the CEO and Founder of Guide Social, joins us to reveal the secret of how to navigate TikTok and what makes platform ads enticing and engaging.


What You’ll Learn:

  • TikTok: The New Digital Playground
  • The Art of Engagement
  • Interrupting The Pattern
  • The Secret of Creating Engaging Content on TikTok
  • Empathizing with Your Target Market


Connect with Matt:

Find Matt on LinkedIn!

Work with Matt!


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Those ads you see on your For You Page, do you often remember what makes them stand out? What do you think differentiates them from any other ads that you see?


On this episode of the Garlic Marketing Show, Matt Johnston, the CEO and Founder of Guide Social, joins us to reveal the secret of how to navigate TikTok and what makes platform ads enticing and engaging.


What You’ll Learn:

  • TikTok: The New Digital Playground
  • The Art of Engagement
  • Interrupting The Pattern
  • The Secret of Creating Engaging Content on TikTok
  • Empathizing with Your Target Market


Connect with Matt:

Find Matt on LinkedIn!

Work with Matt!


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Founders Space Steve Hoffman on Marketing for GrubMarket IPO Founders Space Steve Hoffman on Marketing for GrubMarket IPO Fri, 16 Sep 2022 19:00:00 GMT 29:37 6324f82b74f01800138b6f8f false https://shows.acast.com/garlic/episodes/steve-hoffman 6324f82b74f01800138b6f8f 5b8987fb8ca6d2e42f7d01e1 steve-hoffman full 5 48 Innovation is key to winning. This can be applied to EVERYTHING.


But on this episode of the Garlic Marketing Show, we have Steve Hoffman, the CEO of Founders Space, talking about innovation in the marketing space that a lot of people overlook.


What You’ll Learn:

  • The BIG Idea for YouTube
  • Hiring the Best Sales and Customer Support That Innovate
  • The Big Mistake Companies Make With Marketing Channels
  • The GOLDEN RULE in Innovation
  • Surviving A Start-Up


Connect with Steve:

Find Steve on LinkedIn

Work with Steve and his Team

Grab a copy of Steve’s book!


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Innovation is key to winning. This can be applied to EVERYTHING.


But on this episode of the Garlic Marketing Show, we have Steve Hoffman, the CEO of Founders Space, talking about innovation in the marketing space that a lot of people overlook.


What You’ll Learn:

  • The BIG Idea for YouTube
  • Hiring the Best Sales and Customer Support That Innovate
  • The Big Mistake Companies Make With Marketing Channels
  • The GOLDEN RULE in Innovation
  • Surviving A Start-Up


Connect with Steve:

Find Steve on LinkedIn

Work with Steve and his Team

Grab a copy of Steve’s book!


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[B2B Linkedin Outreach Strategies for 2022 (that won't piss off your prospects) | Hrachya Ghazaryan]]> Thu, 15 Sep 2022 15:00:39 GMT 26:15 6324f77375a7480014d827da false https://shows.acast.com/garlic/episodes/hrachya-ghazaryan 6324f77375a7480014d827da 5b8987fb8ca6d2e42f7d01e1 hrachya-ghazaryan full 5 47 Does LinkedIn still work to get you leads nowadays?


The answer? YES. But only if you do it right.


That is why on this episode of the Garlic Marketing Show, we have Hrachya Ghazaryan, CEO of Leadarto, talking about the right way to collect and engage with leads on LinkedIn.


What You’ll Learn:

  • The power of LinkedIn
  • Is LinkedIn Dying?
  • Key Points to Succeed on LinkedIn
  • The Importance of a CRM
  • LinkedIn’s BIG Issue with content


Connect with Hrachya:

Find Hrachya Ghazaryan on LinkedIn

Work with Hrachya Ghazaryan’s Team


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Does LinkedIn still work to get you leads nowadays?


The answer? YES. But only if you do it right.


That is why on this episode of the Garlic Marketing Show, we have Hrachya Ghazaryan, CEO of Leadarto, talking about the right way to collect and engage with leads on LinkedIn.


What You’ll Learn:

  • The power of LinkedIn
  • Is LinkedIn Dying?
  • Key Points to Succeed on LinkedIn
  • The Importance of a CRM
  • LinkedIn’s BIG Issue with content


Connect with Hrachya:

Find Hrachya Ghazaryan on LinkedIn

Work with Hrachya Ghazaryan’s Team


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Audiobook Creation and Marketing with Michelle Prince Audiobook Creation and Marketing with Michelle Prince Fri, 09 Sep 2022 11:00:56 GMT 15:12 630fa70706a09d001453700f false https://shows.acast.com/garlic/episodes/michelle-prince 630fa70706a09d001453700f 5b8987fb8ca6d2e42f7d01e1 michelle-prince full 5 46 As an author, you should know how audiobooks have made a significant impact since the pandemic. It is important to sharpen up your skills as an author to be able to catch up with the trends that may or may not break your career.


On this episode of the Garlic Marketing Show, Michelle Prince, the CEO of Performance Publishing Group, teaches us insider secrets to writing and marketing a successful audiobook.


Want extra bonuses and the Book Marketing Series workbook? Sign up for the series today at iangarlic.com/booksales


What You’ll Learn:

  • How to make an Audiobook
  • Things you need to make an Audiobook
  • How not to make an Audiobook
  • Should you get a voice actor?
  • Marketing your audiobook


Connect with Michelle:

Find Michelle on LinkedIn

Work with Michelle and her Team


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> As an author, you should know how audiobooks have made a significant impact since the pandemic. It is important to sharpen up your skills as an author to be able to catch up with the trends that may or may not break your career.


On this episode of the Garlic Marketing Show, Michelle Prince, the CEO of Performance Publishing Group, teaches us insider secrets to writing and marketing a successful audiobook.


Want extra bonuses and the Book Marketing Series workbook? Sign up for the series today at iangarlic.com/booksales


What You’ll Learn:

  • How to make an Audiobook
  • Things you need to make an Audiobook
  • How not to make an Audiobook
  • Should you get a voice actor?
  • Marketing your audiobook


Connect with Michelle:

Find Michelle on LinkedIn

Work with Michelle and her Team


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> The Best Way to Market Your Business Book: Direct Mail Experiences with Mark Stern The Best Way to Market Your Business Book: Direct Mail Experiences with Mark Stern Thu, 08 Sep 2022 11:00:53 GMT 8:39 630fa6116631380013b0ba8c false https://shows.acast.com/garlic/episodes/mark-stern-book 630fa6116631380013b0ba8c 5b8987fb8ca6d2e42f7d01e1 mark-stern-book full 5 45 We’ve seen books that have been marketed through Amazon, Facebook, Google, etc.


But on this episode of the Garlic Marketing Show, Mark Stern, the founder of Rough Streak Digital, unfolds the secret to unconventional book marketing that creates AMAZING results for his clients.


Want extra bonuses and the Book Marketing Series workbook? Sign up for the series today at iangarlic.com/booksales


What You’ll Learn:

  • How to turn your book into an experience
  • Harnessing the Physical experience in a book
  • Making people talk about YOUR BOOK
  • The BESTSELLER Hacks


Connect with Mark:

Find Mark on LinkedIn

Work with Mark!


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> We’ve seen books that have been marketed through Amazon, Facebook, Google, etc.


But on this episode of the Garlic Marketing Show, Mark Stern, the founder of Rough Streak Digital, unfolds the secret to unconventional book marketing that creates AMAZING results for his clients.


Want extra bonuses and the Book Marketing Series workbook? Sign up for the series today at iangarlic.com/booksales


What You’ll Learn:

  • How to turn your book into an experience
  • Harnessing the Physical experience in a book
  • Making people talk about YOUR BOOK
  • The BESTSELLER Hacks


Connect with Mark:

Find Mark on LinkedIn

Work with Mark!


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Get Your Book into Bookstores and as a USA Today Bookseller with Alinka Rutkowska How to Get Your Book into Bookstores and as a USA Today Bookseller with Alinka Rutkowska Wed, 07 Sep 2022 11:00:58 GMT 27:47 630fa7f743400800124d078e false https://shows.acast.com/garlic/episodes/alinka-rutkowska 630fa7f743400800124d078e 5b8987fb8ca6d2e42f7d01e1 alinka-rutkowska full 5 44 So you want to write a bestseller?


On this episode of the Garlic Marketing Show, Alinka Rutkowska from Leaders Press reveals the KEY ELEMENTS that make a USA TODAY BESTSELLER. With these tips, your book could be listed as one of the top-selling books.


Want extra bonuses and the Book Marketing Series workbook? Sign up for the series today at iangarlic.com/booksales


What You’ll Learn:

  • Why books are great to market your business
  • How to get your book out of the shelf
  • What makes people bored of reading books
  • Books and Physical Real Estate
  • Reverse- engineering an Amazing Book


Connect with Alinka:

Find Steve on LinkedIn

Listen to Steve’s Podcast: The Unstoppable CEO

Get Steve’s Book: The Million Dollar Book


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> So you want to write a bestseller?


On this episode of the Garlic Marketing Show, Alinka Rutkowska from Leaders Press reveals the KEY ELEMENTS that make a USA TODAY BESTSELLER. With these tips, your book could be listed as one of the top-selling books.


Want extra bonuses and the Book Marketing Series workbook? Sign up for the series today at iangarlic.com/booksales


What You’ll Learn:

  • Why books are great to market your business
  • How to get your book out of the shelf
  • What makes people bored of reading books
  • Books and Physical Real Estate
  • Reverse- engineering an Amazing Book


Connect with Alinka:

Find Steve on LinkedIn

Listen to Steve’s Podcast: The Unstoppable CEO

Get Steve’s Book: The Million Dollar Book


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Kary Oberbrunner's Guide to Marketing Your Book with NFTs]]> Tue, 06 Sep 2022 11:00:12 GMT 38:58 630fa13ac9d2ec0014550468 false https://shows.acast.com/garlic/episodes/kary-oberbrunner 630fa13ac9d2ec0014550468 5b8987fb8ca6d2e42f7d01e1 kary-oberbrunner full 5 43 On this episode of the Garlic Marketing Show, Founder of Igniting Souls Publishing Agency Kary Oberbrunner reveals the first 4 income streams every author should have. He also explains the audiobook strategy he learned.


Want extra bonuses and the Book Marketing Series workbook? Sign up for the series today at iangarlic.com/booksales


What You’ll Learn:

  • How Kary created the 18 streams of income
  • Preventing  "Buyer Whiplash"
  • The First 4 income streams every author should have
  • The secret of the Bounty Link audiobook
  • David Goggins audiobook strategy


Connect with Kary:

Find Kary on LinkedIn

Work with Kary and his Team


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> On this episode of the Garlic Marketing Show, Founder of Igniting Souls Publishing Agency Kary Oberbrunner reveals the first 4 income streams every author should have. He also explains the audiobook strategy he learned.


Want extra bonuses and the Book Marketing Series workbook? Sign up for the series today at iangarlic.com/booksales


What You’ll Learn:

  • How Kary created the 18 streams of income
  • Preventing  "Buyer Whiplash"
  • The First 4 income streams every author should have
  • The secret of the Bounty Link audiobook
  • David Goggins audiobook strategy


Connect with Kary:

Find Kary on LinkedIn

Work with Kary and his Team


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Get 5000 Leads for Your Digital Agency with a Book with Steve Gordon How to Get 5000 Leads for Your Digital Agency with a Book with Steve Gordon Mon, 05 Sep 2022 11:00:58 GMT 27:35 630fa12b6631380013b0a796 false https://shows.acast.com/garlic/episodes/steve-gordon 630fa12b6631380013b0a796 5b8987fb8ca6d2e42f7d01e1 steve-gordon full 5 42 Selling books isn’t just a business– it’s marketing for your business. Imagine having an agency and a book that leads your prospects to your agency. Wouldn’t that be amazing?


On this episode of the Garlic Marketing Show, Steve Gordon, the author of the "Million Dollar Book," explains how you can use book writing to help market your business like no other marketing tool.


Want extra bonuses and the Book Marketing Series workbook? Sign up for the series today.


What You’ll Learn:

  • Why books are great to market your business
  • How to get your book out of the shelf
  • What makes people bored of reading books
  • Books and Physical Real Estate
  • Reverse- engineering an Amazing Book


Connect with Steve:

Find Steve on LinkedIn

Listen to Steve’s Podcast: The Unstoppable CEO

Get Steve’s Book: The Million Dollar Book


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Selling books isn’t just a business– it’s marketing for your business. Imagine having an agency and a book that leads your prospects to your agency. Wouldn’t that be amazing?


On this episode of the Garlic Marketing Show, Steve Gordon, the author of the "Million Dollar Book," explains how you can use book writing to help market your business like no other marketing tool.


Want extra bonuses and the Book Marketing Series workbook? Sign up for the series today.


What You’ll Learn:

  • Why books are great to market your business
  • How to get your book out of the shelf
  • What makes people bored of reading books
  • Books and Physical Real Estate
  • Reverse- engineering an Amazing Book


Connect with Steve:

Find Steve on LinkedIn

Listen to Steve’s Podcast: The Unstoppable CEO

Get Steve’s Book: The Million Dollar Book


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Write a Book That Makes a Difference and People Share with AJ Harper How to Write a Book That Makes a Difference and People Share with AJ Harper Fri, 02 Sep 2022 11:00:38 GMT 32:05 630d31e7a839d60014dcce4e false https://shows.acast.com/garlic/episodes/aj-harper 630d31e7a839d60014dcce4e 5b8987fb8ca6d2e42f7d01e1 aj-harper full 5 41 Did you know that there is a formula to writing a great book?


On this special episode of the Garlic Marketing Show Book Series, Book Author AJ Harper reveals her specific formula for writing GREAT books that a lot of BIG AUTHORS are already using.


Want extra bonuses and the Book Marketing Series workbook? Sign up for the series today.


What You’ll Learn:

  • The ‘Call to Greatness’
  • Why taking shortcuts is bad for your book
  • The most effective way to get stories for your book
  • The right way to interview for your book
  • How to market your book correctly


Connect with AJ:

AJ Harper on LinkedIn

AJ Harper on Facebook

Visit AJ’s Website!

Get the book: Write A Must Read


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel


Hosted on Acast. See acast.com/privacy for more information.

]]> Did you know that there is a formula to writing a great book?


On this special episode of the Garlic Marketing Show Book Series, Book Author AJ Harper reveals her specific formula for writing GREAT books that a lot of BIG AUTHORS are already using.


Want extra bonuses and the Book Marketing Series workbook? Sign up for the series today.


What You’ll Learn:

  • The ‘Call to Greatness’
  • Why taking shortcuts is bad for your book
  • The most effective way to get stories for your book
  • The right way to interview for your book
  • How to market your book correctly


Connect with AJ:

AJ Harper on LinkedIn

AJ Harper on Facebook

Visit AJ’s Website!

Get the book: Write A Must Read


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel


Hosted on Acast. See acast.com/privacy for more information.

]]> The Power of Short, Helpful Books for Nonfiction Business Authors (that want to get clients) with Mike Capuzzi The Power of Short, Helpful Books for Nonfiction Business Authors (that want to get clients) with Mike Capuzzi Thu, 01 Sep 2022 11:00:37 GMT 30:43 630d2f13fb72b400121c9f06 false https://shows.acast.com/garlic/episodes/mike-capuzzi 630d2f13fb72b400121c9f06 5b8987fb8ca6d2e42f7d01e1 mike-capuzzi full 5 40 As humans evolve their ways, everything else around has to adapt. Otherwise– EXTINCTION. This same concept applies to marketing, business, and even books.


That’s why on this special episode of the Garlic Marketing Show Book Series, we have Author Mike Capuzzi to teach us about why AUTHORS should evolve in how they write their books. Discover his favorite, interesting techniques on book marketing, including on Amazon.


Want extra bonuses and the Book Marketing Series workbook? Sign up for the series today.


What You’ll Learn:

  • The Magic of Short Books
  • The Problem with Books With Bloat
  • What is a "Shook"
  • The Science of becoming an Amazon Bestseller (and why you shouldn't do  it)
  • Guerilla Marketing of Free Books


Connect with Mike:

Mike Capuzzi on LinkedIn

Work with Mike!

Listen to Mike’s Podcast


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> As humans evolve their ways, everything else around has to adapt. Otherwise– EXTINCTION. This same concept applies to marketing, business, and even books.


That’s why on this special episode of the Garlic Marketing Show Book Series, we have Author Mike Capuzzi to teach us about why AUTHORS should evolve in how they write their books. Discover his favorite, interesting techniques on book marketing, including on Amazon.


Want extra bonuses and the Book Marketing Series workbook? Sign up for the series today.


What You’ll Learn:

  • The Magic of Short Books
  • The Problem with Books With Bloat
  • What is a "Shook"
  • The Science of becoming an Amazon Bestseller (and why you shouldn't do  it)
  • Guerilla Marketing of Free Books


Connect with Mike:

Mike Capuzzi on LinkedIn

Work with Mike!

Listen to Mike’s Podcast


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Create a Book Proposal to Get an Agent and Get Published with Lisa Tener Create a Book Proposal to Get an Agent and Get Published with Lisa Tener Wed, 31 Aug 2022 11:00:47 GMT 19:49 630d2de8ab8c9e0014afa7b5 false https://shows.acast.com/garlic/episodes/lisa-tener-book 630d2de8ab8c9e0014afa7b5 5b8987fb8ca6d2e42f7d01e1 lisa-tener-book full 5 39 Do you want to write a book, but no agent seems to accept your proposal? Lisa Tener, “The Book Coach,” has your back.


On this special episode of the Garlic Marketing Show Book Series, she reveals insider secrets to help you publish your book as quickly and as easily as possible.


Want extra bonuses and the Book Marketing Series workbook? Sign up for the series today.


What You’ll Learn:

  • How to write a Book Proposal
  • The Components of an Amazing Book Proposal
  • How to get your Book Proposal Accepted
  • What to do When Getting a Creativity Block
  • How to Write a Book When You Can’t Write


Connect with Lisa:

Find Lisa on LinkedIn

Follow Lisa on Twitter

Check out Lisa’s Blog

Learn more about Lisa Tener



Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Do you want to write a book, but no agent seems to accept your proposal? Lisa Tener, “The Book Coach,” has your back.


On this special episode of the Garlic Marketing Show Book Series, she reveals insider secrets to help you publish your book as quickly and as easily as possible.


Want extra bonuses and the Book Marketing Series workbook? Sign up for the series today.


What You’ll Learn:

  • How to write a Book Proposal
  • The Components of an Amazing Book Proposal
  • How to get your Book Proposal Accepted
  • What to do When Getting a Creativity Block
  • How to Write a Book When You Can’t Write


Connect with Lisa:

Find Lisa on LinkedIn

Follow Lisa on Twitter

Check out Lisa’s Blog

Learn more about Lisa Tener



Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Amazon Ads Course for Nonfiction Books with Alex Strathdee Amazon Ads Course for Nonfiction Books with Alex Strathdee Tue, 30 Aug 2022 11:00:01 GMT 38:19 630d2c5feef25a00128062d4 false https://shows.acast.com/garlic/episodes/alex-strathdee 630d2c5feef25a00128062d4 5b8987fb8ca6d2e42f7d01e1 alex-strathdee full 5 38 Unlike Facebook, Amazon advertising is a mystery to many.


In this special episode of the Garlic Marketing Show Book Series, Alex Strathdee reveals the mysteries of running Amazon ads for book authors.


Want extra bonuses and the Book Marketing Series workbook? Sign up for the series today.


What You’ll Learn:

  • The best time to run Amazon Ads
  • Step-by-step guide to running Amazon Ads
  • Why most books don’t sell
  • What works and what doesn’t: Amazon Ads
  • The Unspoken truth about Amazon Ads algorithm


Connect with Alex:

Work with Alex

Checkout Alex’s Podcast!


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Unlike Facebook, Amazon advertising is a mystery to many.


In this special episode of the Garlic Marketing Show Book Series, Alex Strathdee reveals the mysteries of running Amazon ads for book authors.


Want extra bonuses and the Book Marketing Series workbook? Sign up for the series today.


What You’ll Learn:

  • The best time to run Amazon Ads
  • Step-by-step guide to running Amazon Ads
  • Why most books don’t sell
  • What works and what doesn’t: Amazon Ads
  • The Unspoken truth about Amazon Ads algorithm


Connect with Alex:

Work with Alex

Checkout Alex’s Podcast!


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Sales Conversation Tips with Author Andy Paul Sales Conversation Tips with Author Andy Paul Fri, 26 Aug 2022 15:00:54 GMT 34:00 630cbd00eef25a00127ec72e false https://shows.acast.com/garlic/episodes/andy-paul 630cbd00eef25a00127ec72e 5b8987fb8ca6d2e42f7d01e1 andy-paul full 5 37 Sales is a heavy, complex topic to talk about. It can be difficult to find the right words, and even harder to find the right salesperson.


On this episode of the Garlic Marketing Show, we have invited Andy Paul, the author of “Sell Without Selling Out,” to reveal all the sales techniques that you might need.


What You’ll Learn:

  • Why do people have a bad idea about sales?
  • Sell Without Selling Out
  • Selling Out VS Selling In
  • The definition of value for a salesperson
  • THE SIMPLEST metric of a sales conversation
  • The REAL key to a seven-figure, great sales team


Connect with Andy:

Find Andy on LinkedIn

Buy Andy’s Book!

Visit Andy’s Website!

Send Andy an Email -> andy@andrewpaul.com


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Sales is a heavy, complex topic to talk about. It can be difficult to find the right words, and even harder to find the right salesperson.


On this episode of the Garlic Marketing Show, we have invited Andy Paul, the author of “Sell Without Selling Out,” to reveal all the sales techniques that you might need.


What You’ll Learn:

  • Why do people have a bad idea about sales?
  • Sell Without Selling Out
  • Selling Out VS Selling In
  • The definition of value for a salesperson
  • THE SIMPLEST metric of a sales conversation
  • The REAL key to a seven-figure, great sales team


Connect with Andy:

Find Andy on LinkedIn

Buy Andy’s Book!

Visit Andy’s Website!

Send Andy an Email -> andy@andrewpaul.com


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Ben Goetz EOS Implementor Talks About How to Clarify Vision to Grow Ben Goetz EOS Implementor Talks About How to Clarify Vision to Grow Fri, 26 Aug 2022 13:17:29 GMT 31:39 6308c7eaa4ee6a0012fa1d32 false https://shows.acast.com/garlic/episodes/ben-goetz 6308c7eaa4ee6a0012fa1d32 5b8987fb8ca6d2e42f7d01e1 ben-goetz full 5 36 Many entrepreneurs find themselves feeling stuck when it comes to growing their businesses. They know they need to take action, but they don't know where to start.


On this episode of the Garlic Marketing Show, EOS implementor Ben Goetz reveals how to implement the EOS to grow your business. He explains how the system can help you get clear on your vision, set priorities, and delegate effectively.


What You’ll Learn:

  • Building a leadership team to help you with Growth
  • Transform Sales Dreams into Sales Goals
  • How to clarify your company's VISION
  • Growing through the proper acquisitions
  • How long does it take to REALLY find your Unique Differentiators


Connect with Ben:

Find Ben on LinkedIn

Work with Ben!


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Many entrepreneurs find themselves feeling stuck when it comes to growing their businesses. They know they need to take action, but they don't know where to start.


On this episode of the Garlic Marketing Show, EOS implementor Ben Goetz reveals how to implement the EOS to grow your business. He explains how the system can help you get clear on your vision, set priorities, and delegate effectively.


What You’ll Learn:

  • Building a leadership team to help you with Growth
  • Transform Sales Dreams into Sales Goals
  • How to clarify your company's VISION
  • Growing through the proper acquisitions
  • How long does it take to REALLY find your Unique Differentiators


Connect with Ben:

Find Ben on LinkedIn

Work with Ben!


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Visionary Integrator Relationship That Led to the Rocket Fuel Exit with Casey Cavell Visionary Integrator Relationship That Led to the Rocket Fuel Exit with Casey Cavell Tue, 23 Aug 2022 20:08:39 GMT 31:22 630533c8bb528c00146f0464 false https://shows.acast.com/garlic/episodes/casey-cavell 630533c8bb528c00146f0464 5b8987fb8ca6d2e42f7d01e1 casey-cavell full 5 35 Growing your business is a challenge when you don’t know who plays what role in running it.


On this episode of the Garlic Marketing Show, Casey Cavell, the Founder of Kingdom House Social and Legacy 4:12, reveals how you can organize your business and your role in your business to maximize your business’ growth.


What You’ll Learn:

  • The SMART Method
  • How to plan your Timeline
  • The Difference between Integrator and Visionary
  • How to be a good integrator/visionary
  • Finding your Market


Connect with Casey:

Find Casey on LinkedIn

Find Casey on Facebook

Follow Casey on Twitter

Work with Casey and His Team!

Visit Casey’s Website


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Growing your business is a challenge when you don’t know who plays what role in running it.


On this episode of the Garlic Marketing Show, Casey Cavell, the Founder of Kingdom House Social and Legacy 4:12, reveals how you can organize your business and your role in your business to maximize your business’ growth.


What You’ll Learn:

  • The SMART Method
  • How to plan your Timeline
  • The Difference between Integrator and Visionary
  • How to be a good integrator/visionary
  • Finding your Market


Connect with Casey:

Find Casey on LinkedIn

Find Casey on Facebook

Follow Casey on Twitter

Work with Casey and His Team!

Visit Casey’s Website


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Digital Marketing Onboarding Process with Taylor McMaster, Dot & Company]]> Fri, 19 Aug 2022 18:06:27 GMT 24:36 62ffd12363861f00133ced12 false https://shows.acast.com/garlic/episodes/taylor-mcmaster 62ffd12363861f00133ced12 5b8987fb8ca6d2e42f7d01e1 taylor-mcmaster full 5 34 Do you want to grow your business but you feel stuck?


On this episode of the Garlic Marketing Show, Taylor McMaster, Founder, and CEO of Dot & Company, reveals the REAL reasons why you should have an account manager. McMaster explains that having an account manager can help improve your communication with customers, manage customer expectations, and more.


What You’ll Learn:

  • The importance of  onboarding
  • How great onboarding will improve your sales
  • The 3 step process of improving account management
  • The Best Project Software for Agencies from Taylor
  • How to create a great agency onboarding process


Connect with Taylor:

Find Taylor on LinkedIn

Work with Taylor and her team!

Listen to Taylor’s Podcast!


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Do you want to grow your business but you feel stuck?


On this episode of the Garlic Marketing Show, Taylor McMaster, Founder, and CEO of Dot & Company, reveals the REAL reasons why you should have an account manager. McMaster explains that having an account manager can help improve your communication with customers, manage customer expectations, and more.


What You’ll Learn:

  • The importance of  onboarding
  • How great onboarding will improve your sales
  • The 3 step process of improving account management
  • The Best Project Software for Agencies from Taylor
  • How to create a great agency onboarding process


Connect with Taylor:

Find Taylor on LinkedIn

Work with Taylor and her team!

Listen to Taylor’s Podcast!


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Online Workshop Creation Plan That Grew a List to 100,000 with Liam Austin Online Workshop Creation Plan That Grew a List to 100,000 with Liam Austin Thu, 18 Aug 2022 21:23:43 GMT 34:21 62feaddf50a3690012da539a false https://shows.acast.com/garlic/episodes/liam-austin 62feaddf50a3690012da539a 5b8987fb8ca6d2e42f7d01e1 liam-austin full 5 33 If you’re not running any webinars for your service-based business, or are not doing it right at all, you might be leaving opportunities and money on the table.


In this episode of the Garlic Marketing Show, Liam Austin, the CEO of Entrepreneurs HQ, exposes how he uses webinars to create more income streams and opportunities for himself and his business.



What You’ll Learn:

  • Summits vs Workshops
  • How to decide on the best Workshop for you
  • How to transform your business with QUICK WINS
  • The #1 Biggest Mistake in Workshops 
  • How to create an online workshop for high ticket offers


Connect with Liam:

Find Liam on LinkedIn

Learn more from Liam

Get the Ultimate Workshop Checklist now!


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> If you’re not running any webinars for your service-based business, or are not doing it right at all, you might be leaving opportunities and money on the table.


In this episode of the Garlic Marketing Show, Liam Austin, the CEO of Entrepreneurs HQ, exposes how he uses webinars to create more income streams and opportunities for himself and his business.



What You’ll Learn:

  • Summits vs Workshops
  • How to decide on the best Workshop for you
  • How to transform your business with QUICK WINS
  • The #1 Biggest Mistake in Workshops 
  • How to create an online workshop for high ticket offers


Connect with Liam:

Find Liam on LinkedIn

Learn more from Liam

Get the Ultimate Workshop Checklist now!


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Follow Up with Sales Prospects Without Annoying Them with Jim Padilla, Gain the Edge Follow Up with Sales Prospects Without Annoying Them with Jim Padilla, Gain the Edge Tue, 16 Aug 2022 21:27:57 GMT 36:44 62fc0bddbeb7e900125a9db9 false https://shows.acast.com/garlic/episodes/jim-padilla 62fc0bddbeb7e900125a9db9 5b8987fb8ca6d2e42f7d01e1 jim-padilla full 5 32 Sales isn’t an easy job. But it is certainly ONE SKILL that every entrepreneur has to have.


That is why on this episode of the Garlic Marketing Show, Jim Padilla, the Global Impact Strategist, reveals KEY sales practices that make a successful and great salesman.



What You’ll Learn:

  • The right salesman mindset
  • The importance of follow up
  • Why prospects don’t buy
  • In the mind of a client
  • The right sales system to drive sales


Connect with Jim:

Find Jim on LinkedIn

Everything you need on Jim RIGHT HERE


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Sales isn’t an easy job. But it is certainly ONE SKILL that every entrepreneur has to have.


That is why on this episode of the Garlic Marketing Show, Jim Padilla, the Global Impact Strategist, reveals KEY sales practices that make a successful and great salesman.



What You’ll Learn:

  • The right salesman mindset
  • The importance of follow up
  • Why prospects don’t buy
  • In the mind of a client
  • The right sales system to drive sales


Connect with Jim:

Find Jim on LinkedIn

Everything you need on Jim RIGHT HERE


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> E-commerce Advertising Strategy for Lifestyle Brand Grew Luggage Brand Delsey Luggage 142% with Samir Balwani from QRY E-commerce Advertising Strategy for Lifestyle Brand Grew Luggage Brand Delsey Luggage 142% with Samir Balwani from QRY Fri, 12 Aug 2022 18:00:00 GMT 27:41 62f693dbc7c15c0013100786 false https://shows.acast.com/garlic/episodes/samir-balwani 62f693dbc7c15c0013100786 5b8987fb8ca6d2e42f7d01e1 samir-balwani full 5 31 Since the COVID pandemic, competition in the e-commerce space has increased. That is why as an e-commerce entrepreneur, you need to find your edge.


On this episode of the Garlic Marketing Show, Samir Balwani, the CEO of QRY reveals his TOP e-commerce tips you can apply to your business that helped Delsey Luggage grow by 142%.


What You’ll Learn:

  • One of the worst questions you can ask on a survey
  • How cruise lines use the SurveyConversation to overcome the challenges
  • The Worst Survey Scale according to Matt Champagne
  • The best time to ask for a survey
  • How to use surveys to keep your clients forever


Connect with Samir:

Find Samir on LinkedIn

Work with Samir and his Team

Follow Samir’s Blog!


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Since the COVID pandemic, competition in the e-commerce space has increased. That is why as an e-commerce entrepreneur, you need to find your edge.


On this episode of the Garlic Marketing Show, Samir Balwani, the CEO of QRY reveals his TOP e-commerce tips you can apply to your business that helped Delsey Luggage grow by 142%.


What You’ll Learn:

  • One of the worst questions you can ask on a survey
  • How cruise lines use the SurveyConversation to overcome the challenges
  • The Worst Survey Scale according to Matt Champagne
  • The best time to ask for a survey
  • How to use surveys to keep your clients forever


Connect with Samir:

Find Samir on LinkedIn

Work with Samir and his Team

Follow Samir’s Blog!


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Best Customer Survey Questions to Improve Client Retention with Dr. Matt Champagne Best Customer Survey Questions to Improve Client Retention with Dr. Matt Champagne Tue, 09 Aug 2022 21:44:15 GMT 45:14 62f2d52f38b3c60012b61671 false https://shows.acast.com/garlic/episodes/matt-champagne 62f2d52f38b3c60012b61671 5b8987fb8ca6d2e42f7d01e1 matt-champagne full 5 30 Who would have thought that there is a science to conducting surveys?


On this episode of the Garlic Marketing Show, Dr. Matt Champagne reveals the psychology of conducting surveys. He also explains how you can maximize your survey’s potential in understanding and keeping your current clients.


What You’ll Learn:

  • One of the worst questions you can ask on a survey
  • How cruise lines use the SurveyConversation to overcome the challenges
  • The Worst Survey Scale according to Matt Champagne
  • The best time to ask for a survey
  • How to use surveys to keep your clients forever


Connect with Matt:

Find Matt’s LinkedIn here!

Check out his website!

Get the 9 Principles of Customer Feedback today!


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Who would have thought that there is a science to conducting surveys?


On this episode of the Garlic Marketing Show, Dr. Matt Champagne reveals the psychology of conducting surveys. He also explains how you can maximize your survey’s potential in understanding and keeping your current clients.


What You’ll Learn:

  • One of the worst questions you can ask on a survey
  • How cruise lines use the SurveyConversation to overcome the challenges
  • The Worst Survey Scale according to Matt Champagne
  • The best time to ask for a survey
  • How to use surveys to keep your clients forever


Connect with Matt:

Find Matt’s LinkedIn here!

Check out his website!

Get the 9 Principles of Customer Feedback today!


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Simply Noted's Direct Mail Strategy: The Best Copy for Automated Postcards, Rick Elmore]]> Tue, 02 Aug 2022 16:56:04 GMT 20:27 62e95725043446001254961e false https://shows.acast.com/garlic/episodes/rick-elmore 62e95725043446001254961e 5b8987fb8ca6d2e42f7d01e1 rick-elmore full 5 29 Direct mail isn’t a new thing. In fact, it has been evolving these past years. But what if standing out means that you would have to DEVOLVE?


Discover how SimplyNoted CEO, Rick Elmore, uses this one direct mail technique that changed their lives and their clients on the latest Garlic Marketing Show episode with Ian Garlic.



What You’ll Learn:

  • How to stand out with direct mail
  • Direct mail technique that will make you say “how did I not think of that?!"
  • The best way to write direct mail
  • How to prepare for direct mail
  • How to use direct mail to make your readers convert
  • Nurturing your customers with Direct Mail


Connect with Rick:

Work with Rick and his team!

Follow Rick on his LinkedIn


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Direct mail isn’t a new thing. In fact, it has been evolving these past years. But what if standing out means that you would have to DEVOLVE?


Discover how SimplyNoted CEO, Rick Elmore, uses this one direct mail technique that changed their lives and their clients on the latest Garlic Marketing Show episode with Ian Garlic.



What You’ll Learn:

  • How to stand out with direct mail
  • Direct mail technique that will make you say “how did I not think of that?!"
  • The best way to write direct mail
  • How to prepare for direct mail
  • How to use direct mail to make your readers convert
  • Nurturing your customers with Direct Mail


Connect with Rick:

Work with Rick and his team!

Follow Rick on his LinkedIn


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> How Lawyers SHOULD Act in Marketing Videos VS in the Courtroom with Susan Ibitz How Lawyers SHOULD Act in Marketing Videos VS in the Courtroom with Susan Ibitz Thu, 28 Jul 2022 13:29:08 GMT 33:13 62e28f24dc55dd001230ecab false https://shows.acast.com/garlic/episodes/susan-ibitz 62e28f24dc55dd001230ecab 5b8987fb8ca6d2e42f7d01e1 susan-ibitz full 5 28 Just when you thought business is just all about marketing and operations, this episode is going to tell you otherwise.


On this episode of the Garlic Marketing Show, Susan Ibitz, the Founder of Human Behavior Lab and what you would call a Human Behavior Hacker, reveals details on how you could win negotiations and more clients.



What You’ll Learn:

  • The Importance of Profiling
  • One trait the best profilers have in common
  • How to successfully pitch to Shark Tank Investors
  • What most Lawyers fail to do for their clients
  • One HARMFUL MISTAKE Businesses Make


Connect with Susan:

Susan on LinkedIn

Susan on Instagram

Susan on Facebook

Work with Susan!


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Just when you thought business is just all about marketing and operations, this episode is going to tell you otherwise.


On this episode of the Garlic Marketing Show, Susan Ibitz, the Founder of Human Behavior Lab and what you would call a Human Behavior Hacker, reveals details on how you could win negotiations and more clients.



What You’ll Learn:

  • The Importance of Profiling
  • One trait the best profilers have in common
  • How to successfully pitch to Shark Tank Investors
  • What most Lawyers fail to do for their clients
  • One HARMFUL MISTAKE Businesses Make


Connect with Susan:

Susan on LinkedIn

Susan on Instagram

Susan on Facebook

Work with Susan!


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Stephan Spencer's Questions to Ask Before Hiring an SEO Expert]]> Tue, 26 Jul 2022 12:00:27 GMT 6:40 62df0131e5dd9300137fc7fa false https://shows.acast.com/garlic/episodes/stephan-spencer 62df0131e5dd9300137fc7fa 5b8987fb8ca6d2e42f7d01e1 stephan-spencer full 5 27 SEO is the talk of the town.


You can see how there is a sudden demand for SEO in the last few years.


And everyone is just fighting to rank FIRST in their own niche.


SEO techniques are also being introduced here and there, but what works exactly?


On this episode of the Garlic Marketing Show, Stephan Spencer, the CEO of NetConcepts, revealed UNSPOKEN SEO TRUTHS that you may not even know about.


What You’ll Learn:

  • One thing that older websites need to do
  • The content strategy that WILL STAY RELEVANT almost forever
  • Quantity or Quality: What works?
  • How to write comprehensive content that RANKS
  • Tips to hire INCREDIBLE SEO Talents


Connect with Stephan:

Stephan Spencer’s LinkedIn

Stephan Spencer on Twitter

Stephan Spencer on Instagram

Book a Call with Stephan

Work with Stephan’s Team

Learn more SEO with Stephan’s Podcast

Learn more about Self Growth with Stephan’s Podcast


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> SEO is the talk of the town.


You can see how there is a sudden demand for SEO in the last few years.


And everyone is just fighting to rank FIRST in their own niche.


SEO techniques are also being introduced here and there, but what works exactly?


On this episode of the Garlic Marketing Show, Stephan Spencer, the CEO of NetConcepts, revealed UNSPOKEN SEO TRUTHS that you may not even know about.


What You’ll Learn:

  • One thing that older websites need to do
  • The content strategy that WILL STAY RELEVANT almost forever
  • Quantity or Quality: What works?
  • How to write comprehensive content that RANKS
  • Tips to hire INCREDIBLE SEO Talents


Connect with Stephan:

Stephan Spencer’s LinkedIn

Stephan Spencer on Twitter

Stephan Spencer on Instagram

Book a Call with Stephan

Work with Stephan’s Team

Learn more SEO with Stephan’s Podcast

Learn more about Self Growth with Stephan’s Podcast


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Brand Loyalty is Dying. Why That’s Great for Your Business. Alex Melen, SmartSites Brand Loyalty is Dying. Why That’s Great for Your Business. Alex Melen, SmartSites Fri, 15 Jul 2022 20:10:09 GMT 37:44 62d1c9a34b107900129157ab false https://shows.acast.com/garlic/episodes/alex-melen-s5 62d1c9a34b107900129157ab 5b8987fb8ca6d2e42f7d01e1 alex-melen-s5 full 5 26 Since the Pandemic, digitalization has evolved and has taken over people’s preferences.


Because of this human shopping behaviors have also changed affecting tons of businesses and marketing methods.


On this episode of the Garlic Marketing Show, Alex Melen, the Co-Founder of SmartSites, teaches us about Marketing practices that NO LONGER WORK and how to DO IT RIGHT TODAY.


On top of that, he also shares how he got to grow his agency 2X in a short span of time.




What You’ll Learn:

  • Digital Advertising killed Brand Loyalty
  • The Trends that the Pandemic Birthed
  • The Reason for Revlon’s Bankruptcy   
  • "The Amazon Experience"
  • The Biggest Mistakes on Websites right now


Connect with Alex:

Find Alex on LinkedIn

Find Alex on Facebook

Find Alex on Twitter

Find Alex on Instagram

Visit Alex’s Website

Work with Alex’s Team


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Since the Pandemic, digitalization has evolved and has taken over people’s preferences.


Because of this human shopping behaviors have also changed affecting tons of businesses and marketing methods.


On this episode of the Garlic Marketing Show, Alex Melen, the Co-Founder of SmartSites, teaches us about Marketing practices that NO LONGER WORK and how to DO IT RIGHT TODAY.


On top of that, he also shares how he got to grow his agency 2X in a short span of time.




What You’ll Learn:

  • Digital Advertising killed Brand Loyalty
  • The Trends that the Pandemic Birthed
  • The Reason for Revlon’s Bankruptcy   
  • "The Amazon Experience"
  • The Biggest Mistakes on Websites right now


Connect with Alex:

Find Alex on LinkedIn

Find Alex on Facebook

Find Alex on Twitter

Find Alex on Instagram

Visit Alex’s Website

Work with Alex’s Team


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> HubSpot Growth Strategy for SaaS Company with Louis Garcia, Media Garcia HubSpot Growth Strategy for SaaS Company with Louis Garcia, Media Garcia Thu, 14 Jul 2022 15:00:04 GMT 20:26 62d188ba3d9a850014311319 false https://shows.acast.com/garlic/episodes/louis-garcia 62d188ba3d9a850014311319 5b8987fb8ca6d2e42f7d01e1 louis-garcia full 5 25 Hubspot is still a mystery to many business owners.


But understanding such a powerful tool can skyrocket your business IF USED THE RIGHT WAY.


On this episode of the Garlic Marketing Show, we have Louis Garcia, CEO of Media Garcia, revealing interesting ways to maximize Hubspot that had helped him grow a SaaS Company.



What You’ll Learn:

  • The First Red Flag In Hubspot for SaaS Companies
  • The Quick Place to Improve for Better Email Deliverability
  • The 80/20 Rule
  • Creating 1 to 1 Email Strategies that drive immediate results
  • How to prevent list churn and recapture 6% of your list


Connect with Louis:

Louis Garcia on LinkedIn

Work with Media Garcia

louis@mediagarcia.com


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Hubspot is still a mystery to many business owners.


But understanding such a powerful tool can skyrocket your business IF USED THE RIGHT WAY.


On this episode of the Garlic Marketing Show, we have Louis Garcia, CEO of Media Garcia, revealing interesting ways to maximize Hubspot that had helped him grow a SaaS Company.



What You’ll Learn:

  • The First Red Flag In Hubspot for SaaS Companies
  • The Quick Place to Improve for Better Email Deliverability
  • The 80/20 Rule
  • Creating 1 to 1 Email Strategies that drive immediate results
  • How to prevent list churn and recapture 6% of your list


Connect with Louis:

Louis Garcia on LinkedIn

Work with Media Garcia

louis@mediagarcia.com


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Write Social Video Ads That Convert with Matt Johnston How to Write Social Video Ads That Convert with Matt Johnston Tue, 12 Jul 2022 10:30:04 GMT 47:47 62bca790f56d0200126c4bb0 false https://shows.acast.com/garlic/episodes/matt-johnston 62bca790f56d0200126c4bb0 5b8987fb8ca6d2e42f7d01e1 matt-johnston full 5 24 Videos are one of the best ways to stand out in a noisy digital environment.


But having millions of videos to choose from online, HOW DO YOU BREAK THE NOISE EVEN MORE?


On this episode of the Garlic Marketing Show, Matt Johnston, the Founder of Guide Social, reveals the way he thinks and puts ideas into reality that help his clients convert their customers.


What You’ll Learn:

  • Using Comedy to Create Amazing Video Ads
  • The Secret Sauce to Writing a Good Video Ad
  • More Tips on Writing a Good Video Ad
  • The Family Guy Technique
  • The 4 R’s


Connect with Matt:

LinkedIn

Work with Matt’s Team


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Videos are one of the best ways to stand out in a noisy digital environment.


But having millions of videos to choose from online, HOW DO YOU BREAK THE NOISE EVEN MORE?


On this episode of the Garlic Marketing Show, Matt Johnston, the Founder of Guide Social, reveals the way he thinks and puts ideas into reality that help his clients convert their customers.


What You’ll Learn:

  • Using Comedy to Create Amazing Video Ads
  • The Secret Sauce to Writing a Good Video Ad
  • More Tips on Writing a Good Video Ad
  • The Family Guy Technique
  • The 4 R’s


Connect with Matt:

LinkedIn

Work with Matt’s Team


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Scale your Digital Agency fast with Partnerships with Alex Glenn from Partnerhub Scale your Digital Agency fast with Partnerships with Alex Glenn from Partnerhub Fri, 08 Jul 2022 10:30:45 GMT 30:44 62bca03ea39792001264e619 false https://shows.acast.com/garlic/episodes/alex-glenn-5 62bca03ea39792001264e619 5b8987fb8ca6d2e42f7d01e1 alex-glenn-5 full 5 23 NO MAN IS AN ISLAND. Or should I say: No agency should be an island.


Because if you’re aiming for growth, partnerships are the fastest way to get there.


On this episode of the Garlic Marketing Show, Alex Glenn, the Founder of Partner Hub, teaches us the importance of partnerships as you grow your agency. Discover how to build the best partnerships and the dos and don’ts in partnership.



What You’ll Learn:

  • The myth of the "Digital Media Agency"
  • The Types of Agency Partnerships to help you Scale and Grow Faster
  • How to talk to partner managers
  • The KPIS to Scale your digital agency
  • The problem with agencies making 100% custom solutions


Connect with Alex:

Alex Glenn’s LinkedIn

Work With Partner Hub

Follow Alex on Twitter


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> NO MAN IS AN ISLAND. Or should I say: No agency should be an island.


Because if you’re aiming for growth, partnerships are the fastest way to get there.


On this episode of the Garlic Marketing Show, Alex Glenn, the Founder of Partner Hub, teaches us the importance of partnerships as you grow your agency. Discover how to build the best partnerships and the dos and don’ts in partnership.



What You’ll Learn:

  • The myth of the "Digital Media Agency"
  • The Types of Agency Partnerships to help you Scale and Grow Faster
  • How to talk to partner managers
  • The KPIS to Scale your digital agency
  • The problem with agencies making 100% custom solutions


Connect with Alex:

Alex Glenn’s LinkedIn

Work With Partner Hub

Follow Alex on Twitter


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> RV Rental Marketing Strategy that Grew Ondevan Campervan 146% with Luke Aulin RV Rental Marketing Strategy that Grew Ondevan Campervan 146% with Luke Aulin Thu, 07 Jul 2022 10:30:50 GMT 25:13 62bc9f8d19171f0013b94b89 false https://shows.acast.com/garlic/episodes/luke-aulin 62bc9f8d19171f0013b94b89 5b8987fb8ca6d2e42f7d01e1 luke-aulin full 5 22 Do you belong to the rental business space?


In this episode of the Garlic Marketing Show, Luke Aulin, the CEO of RTOWN, reveals how they helped RV Rental Company Ondevan Campervan grow by 146% with the help of website development and other digital strategies.


What You’ll Learn:

  • Big mistakes business owners make that COST THEM A LOT
  • Identifying your digital marketing priorities according to your goals
  • What sucks today about digital marketing
  • The #1 thing you should do for your RV rental company


Connect with Luke:

LinkedIn

Work with RTOWN

Follow Luke on Twitter


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Do you belong to the rental business space?


In this episode of the Garlic Marketing Show, Luke Aulin, the CEO of RTOWN, reveals how they helped RV Rental Company Ondevan Campervan grow by 146% with the help of website development and other digital strategies.


What You’ll Learn:

  • Big mistakes business owners make that COST THEM A LOT
  • Identifying your digital marketing priorities according to your goals
  • What sucks today about digital marketing
  • The #1 thing you should do for your RV rental company


Connect with Luke:

LinkedIn

Work with RTOWN

Follow Luke on Twitter


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> WWE Marketing Strategies to Sell Out a Whole Stadium with Rob Aurelius WWE Marketing Strategies to Sell Out a Whole Stadium with Rob Aurelius Tue, 05 Jul 2022 10:30:00 GMT 16:14 62bc9dcc00558f00125ca1f9 false https://shows.acast.com/garlic/episodes/rob-aurelius 62bc9dcc00558f00125ca1f9 5b8987fb8ca6d2e42f7d01e1 rob-aurelius full 5 21 It’s not every day that we get insider information about the WWE


But on this episode, we are getting a little inside sneak peek on the marketing of the WWE. Rob Aurelius, Co-Founder of ARCG Media discusses the very strategy that they use to get the word out there, selling more seats for their shows.



What You’ll Learn:

  • Marketing Strategies that work for WWE
  • How WWE Get more people to watch their shows
  • Content that gets WWE watchers Hooked
  • How WWE opens doors for Marketing Opportunities


Connect with Rob:

LinkedIn

Follow Rob on Twitter

Follow Rob on Instagram

Follow Rob on Tiktok

Message Rob on Facebook

Work with Rob and His Team


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> It’s not every day that we get insider information about the WWE


But on this episode, we are getting a little inside sneak peek on the marketing of the WWE. Rob Aurelius, Co-Founder of ARCG Media discusses the very strategy that they use to get the word out there, selling more seats for their shows.



What You’ll Learn:

  • Marketing Strategies that work for WWE
  • How WWE Get more people to watch their shows
  • Content that gets WWE watchers Hooked
  • How WWE opens doors for Marketing Opportunities


Connect with Rob:

LinkedIn

Follow Rob on Twitter

Follow Rob on Instagram

Follow Rob on Tiktok

Message Rob on Facebook

Work with Rob and His Team


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Mark Stern’s Custom Box: Creating Next Level Direct Mail Courses and Books Mark Stern’s Custom Box: Creating Next Level Direct Mail Courses and Books Fri, 01 Jul 2022 10:30:22 GMT 34:33 62bc9bb22afbd70011195292 false https://shows.acast.com/garlic/episodes/mark-stern 62bc9bb22afbd70011195292 5b8987fb8ca6d2e42f7d01e1 mark-stern full 5 20 It’s so easy to get into marketing nowadays, especially now that digital platforms are easier to access than ever. But now that there are so many people into digital marketing, it can be hard to stand out.


In this episode of the Garlic Marketing Show, Mark Stern, the CEO of CustomBox Agency has the solution: CUSTOM BOXES through direct mail.


What You’ll Learn:

  • Leveraging Direct Mail 
  • How to trigger all 5 senses of your customers
  • Is the market ready for Augmented Reality?
  • Building brand awareness through SMELL


Connect with Mark:

LinkedIn

Work with Mark!


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> It’s so easy to get into marketing nowadays, especially now that digital platforms are easier to access than ever. But now that there are so many people into digital marketing, it can be hard to stand out.


In this episode of the Garlic Marketing Show, Mark Stern, the CEO of CustomBox Agency has the solution: CUSTOM BOXES through direct mail.


What You’ll Learn:

  • Leveraging Direct Mail 
  • How to trigger all 5 senses of your customers
  • Is the market ready for Augmented Reality?
  • Building brand awareness through SMELL


Connect with Mark:

LinkedIn

Work with Mark!


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Growth-Driven Design for an Educational Institution's Enrollments by 65% with Shannon Zastrow from Rocketship]]> Thu, 30 Jun 2022 10:30:10 GMT 31:02 62bc9a7ea30b110011dfdfdd false https://shows.acast.com/garlic/episodes/shannon-zastrow 62bc9a7ea30b110011dfdfdd 5b8987fb8ca6d2e42f7d01e1 shannon-zastrow full 5 19 Who would have thought that educational institutions also need some form of marketing?


In this episode of the Garlic Marketing Show, Shannon Zastrow, the Owner of Rocketship, reveals how he helped grow an educational institution’s enrollments by 65% in 2022 through web design and SEO.



What You’ll Learn:

  • The Features Educational Institutions Need to Have 
  • The Importance of a Scalable Platform
  • How to get improved results EVERY month through GDD 
  • Winning and Promoting the National Blue Ribbon Award
  • Answering the BIG questions parents are asking


Connect with Shannon:

LinkedIn

Work with Rocketship

Follow Rocketship on LinkedIn


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Who would have thought that educational institutions also need some form of marketing?


In this episode of the Garlic Marketing Show, Shannon Zastrow, the Owner of Rocketship, reveals how he helped grow an educational institution’s enrollments by 65% in 2022 through web design and SEO.



What You’ll Learn:

  • The Features Educational Institutions Need to Have 
  • The Importance of a Scalable Platform
  • How to get improved results EVERY month through GDD 
  • Winning and Promoting the National Blue Ribbon Award
  • Answering the BIG questions parents are asking


Connect with Shannon:

LinkedIn

Work with Rocketship

Follow Rocketship on LinkedIn


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Get More Deal Flows as a Franchise Investor with Erik Van Horn How to Get More Deal Flows as a Franchise Investor with Erik Van Horn Tue, 28 Jun 2022 20:52:55 GMT 39:16 62bb6a2cd669170012f7b217 false https://shows.acast.com/garlic/episodes/erik-van-horn 62bb6a2cd669170012f7b217 5b8987fb8ca6d2e42f7d01e1 erik-van-horn full 5 18 There is a lot more going on in investments than you think.


On this episode of the Garlic Marketing Show, the founder of the Franchise Tribe, and investment expert, Erik Van Horn reveals his secrets to generating more and more investment opportunities.



What You’ll Learn:

  • The sign of a bad business partner
  • How to find amazing business partners
  • How to connect with BIG NAMES
  • Things Erik wished that His Younger Self Knew
  • Your Network is Your Net Worth: Real-life example
  • Finding Opportunities and Leverages


Connect with Erik:

LinkedIn

Join the Tribe of Investors

Listen to Erik’s Podcast!



Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> There is a lot more going on in investments than you think.


On this episode of the Garlic Marketing Show, the founder of the Franchise Tribe, and investment expert, Erik Van Horn reveals his secrets to generating more and more investment opportunities.



What You’ll Learn:

  • The sign of a bad business partner
  • How to find amazing business partners
  • How to connect with BIG NAMES
  • Things Erik wished that His Younger Self Knew
  • Your Network is Your Net Worth: Real-life example
  • Finding Opportunities and Leverages


Connect with Erik:

LinkedIn

Join the Tribe of Investors

Listen to Erik’s Podcast!



Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Build a Company with a Stable, Predictable, and Transferrable Cashflow with Ryan Tansom How to Build a Company with a Stable, Predictable, and Transferrable Cashflow with Ryan Tansom Tue, 21 Jun 2022 19:10:01 GMT 31:10 62b2178a8071b80012218dfc false https://shows.acast.com/garlic/episodes/how-to-build-a-company-with-a-stable-predictable-and-transfe 62b2178a8071b80012218dfc 5b8987fb8ca6d2e42f7d01e1 how-to-build-a-company-with-a-stable-predictable-and-transfe full 5 17 Sometimes business owners focus on marketing so much that they tend to forget that they also need to pay attention to the numbers if they still want to be profitable by the end of the day.


On this episode of the Garlic Marketing Show, Ryan Tansom, the Co-Founder of Arkona LLC, shares with us the importance of the numbers behind marketing.



What You’ll Learn:

  • How to build a valuable business
  • Why you should be focusing on cash flow that is SUSTAINABLE, PREDICTABLE, and TRANSFERABLE
  • Building a marketing plan based on your profitability
  • Approaching things with careful thought: Why you shouldn’t be firing your cannonballs before your bullets
  • The Baby Boomer’s generational problem


Connect with Ryan:

LinkedIn

Follow Arkona on LinkedIn

Work with Arkona



Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Sometimes business owners focus on marketing so much that they tend to forget that they also need to pay attention to the numbers if they still want to be profitable by the end of the day.


On this episode of the Garlic Marketing Show, Ryan Tansom, the Co-Founder of Arkona LLC, shares with us the importance of the numbers behind marketing.



What You’ll Learn:

  • How to build a valuable business
  • Why you should be focusing on cash flow that is SUSTAINABLE, PREDICTABLE, and TRANSFERABLE
  • Building a marketing plan based on your profitability
  • Approaching things with careful thought: Why you shouldn’t be firing your cannonballs before your bullets
  • The Baby Boomer’s generational problem


Connect with Ryan:

LinkedIn

Follow Arkona on LinkedIn

Work with Arkona



Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Insurance Ad Marketing Strategy that 10X’d an Insurance Carrier's ROAS with Marcus Cudd]]> Fri, 17 Jun 2022 20:14:36 GMT 21:12 62ace0ac3fcc300012220096 false https://shows.acast.com/garlic/episodes/marcus-cudd 62ace0ac3fcc300012220096 5b8987fb8ca6d2e42f7d01e1 marcus-cudd full 5 16 Running successful ads requires a lot of skill and patience.


If you don't have those qualities, you’re better off not doing ads.


On the latest episode of the Garlic Marketing Show, Marcus Cudd of SearchworxX, reveals the IMCA award-winning advertising strategy that grew an Insurance Company’s ROAS 10X.



What You’ll Learn:

  • The Process That 10X’D An Insurance Carrier’s ROAS
  • ONE THING That Made a Huge Difference
  • Why Focusing on ONE Marketing Channel Is Not Enough
  • Why Creatives Are Crucial


Connect with Marcus:

LinkedIn

Work With Marcus and His Team

Follow Searchworxx on LinkedIn

Follow Searchworxx on Twitter


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Running successful ads requires a lot of skill and patience.


If you don't have those qualities, you’re better off not doing ads.


On the latest episode of the Garlic Marketing Show, Marcus Cudd of SearchworxX, reveals the IMCA award-winning advertising strategy that grew an Insurance Company’s ROAS 10X.



What You’ll Learn:

  • The Process That 10X’D An Insurance Carrier’s ROAS
  • ONE THING That Made a Huge Difference
  • Why Focusing on ONE Marketing Channel Is Not Enough
  • Why Creatives Are Crucial


Connect with Marcus:

LinkedIn

Work With Marcus and His Team

Follow Searchworxx on LinkedIn

Follow Searchworxx on Twitter


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> How SegMetrics Saved a Company from Losing 80% of Their Leads in One Email with Founder Keith Perhac How SegMetrics Saved a Company from Losing 80% of Their Leads in One Email with Founder Keith Perhac Thu, 16 Jun 2022 20:04:04 GMT 32:17 62ab88a13d7e850012c2eaf1 false https://shows.acast.com/garlic/episodes/keith-perhac 62ab88a13d7e850012c2eaf1 5b8987fb8ca6d2e42f7d01e1 keith-perhac full 5 15 Every marketer’s dream is to be able to track every move of their customers. SegMetric have made that a reality.


On this episode of the Garlic Marketing Show, Keith Perhac, the CEO and Founder of SegMetrics, talks about how he and his team saved 80% of their client’s leads that could have gone down the drain.


What You’ll Learn:

  • TO THE RESCUE: How They Saved 80% Of Their Client’s Leads
  • How to do it: Analyzing How, Where, and When You Messed Up
  • “Marketing is Putting Your Product In Front of the Right People At the RIght Time”
  • The Purpose of the ‘We F***** Up’ Email
  • The Billboard Effect


Connect with Keith:

LinkedIn

Tweet with Keith

Experience Segmetrics


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Every marketer’s dream is to be able to track every move of their customers. SegMetric have made that a reality.


On this episode of the Garlic Marketing Show, Keith Perhac, the CEO and Founder of SegMetrics, talks about how he and his team saved 80% of their client’s leads that could have gone down the drain.


What You’ll Learn:

  • TO THE RESCUE: How They Saved 80% Of Their Client’s Leads
  • How to do it: Analyzing How, Where, and When You Messed Up
  • “Marketing is Putting Your Product In Front of the Right People At the RIght Time”
  • The Purpose of the ‘We F***** Up’ Email
  • The Billboard Effect


Connect with Keith:

LinkedIn

Tweet with Keith

Experience Segmetrics


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[2022 Fashion Brand Facebook Advertising Strategy That 5x'd a Brand's ROAS with Jessie Healy]]> Tue, 14 Jun 2022 17:30:00 GMT 34:04 62a8c1894322a30012bbe98a false https://shows.acast.com/garlic/episodes/jessie-healy 62a8c1894322a30012bbe98a 5b8987fb8ca6d2e42f7d01e1 jessie-healy full 5 14 Facebook, or should I say Meta Ads, is quickly evolving as more and more users are becoming smarter with the use of social media.


Discover how Jessie Healy, the CEO of Webtopia is rocking it and even grew a fashion brand’s ROAS to 5.2x.


Get all her tips and strategies on this episode of the Garlic Marketing Show.


What You’ll Learn:

  • The Facebook Ads Process that Gave a Fashion Brand a 5.2 ROAS 
  • Most Agencies Don’t Emphasize This Critical Step Before Advertising
  • A Simple Targeting Strategy That Works Impressively
  • The Creative Styles That Work TODAY on Facebook Advertising
  • How Your Environment Affects the Way You Strategize


Connect with Jessie:

Connect with Jessie Healy:

Work with Jessie’s Team

Join Jessie’s Facebook Group


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Facebook, or should I say Meta Ads, is quickly evolving as more and more users are becoming smarter with the use of social media.


Discover how Jessie Healy, the CEO of Webtopia is rocking it and even grew a fashion brand’s ROAS to 5.2x.


Get all her tips and strategies on this episode of the Garlic Marketing Show.


What You’ll Learn:

  • The Facebook Ads Process that Gave a Fashion Brand a 5.2 ROAS 
  • Most Agencies Don’t Emphasize This Critical Step Before Advertising
  • A Simple Targeting Strategy That Works Impressively
  • The Creative Styles That Work TODAY on Facebook Advertising
  • How Your Environment Affects the Way You Strategize


Connect with Jessie:

Connect with Jessie Healy:

Work with Jessie’s Team

Join Jessie’s Facebook Group


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Jared Yellin on Founding a Tech Company Without Tech Experience Jared Yellin on Founding a Tech Company Without Tech Experience Mon, 13 Jun 2022 21:17:26 GMT 33:46 62a7a9666a2af60012431a23 false https://shows.acast.com/garlic/episodes/jared-yellin 62a7a9666a2af60012431a23 5b8987fb8ca6d2e42f7d01e1 jared-yellin full 5 13 We’ve all had this EUREKA moment, whether we’re on a walk, in the shower, or wherever, that gives us the idea that we could be the founder of the next Facebook or Amazon.


But without the right guidance and knowledge, taking the next steps in developing these ideas seems impossible.


That’s why on this episode of the Garlic Marketing Show, the Founder of Project10K and Synduit, Jared Yellin, shares his journey on how he got started with his innovative ideas and is now helping others build their own ideas.


What You’ll Learn:

  • Failure is NOT The End Of Your Journey
  • How a Non-Tech Expert Is Planning to Found 10,000 Tech Companies in 10 Years
  • Step-By-Step Process of Developing Innovative Ideas
  • 8 Traits Every Founder Should Have


Connect with Jared:

Connect with Jared Yellin on Instagram:

Visit Jared’s Website

Try Out Synduit

Innovative Idea? Submit Yours at Project10K


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> We’ve all had this EUREKA moment, whether we’re on a walk, in the shower, or wherever, that gives us the idea that we could be the founder of the next Facebook or Amazon.


But without the right guidance and knowledge, taking the next steps in developing these ideas seems impossible.


That’s why on this episode of the Garlic Marketing Show, the Founder of Project10K and Synduit, Jared Yellin, shares his journey on how he got started with his innovative ideas and is now helping others build their own ideas.


What You’ll Learn:

  • Failure is NOT The End Of Your Journey
  • How a Non-Tech Expert Is Planning to Found 10,000 Tech Companies in 10 Years
  • Step-By-Step Process of Developing Innovative Ideas
  • 8 Traits Every Founder Should Have


Connect with Jared:

Connect with Jared Yellin on Instagram:

Visit Jared’s Website

Try Out Synduit

Innovative Idea? Submit Yours at Project10K


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Chris Do of The Futur on How He Grew a Massive YouTube Channel with 1 9 Million Followers Chris Do of The Futur on How He Grew a Massive YouTube Channel with 1 9 Million Followers Fri, 10 Jun 2022 22:03:01 GMT 45:38 62a3bf946b9e5e00127f5bb6 false https://shows.acast.com/garlic/episodes/chris-do 62a3bf946b9e5e00127f5bb6 5b8987fb8ca6d2e42f7d01e1 chris-do full 5 12 Once upon a time, YouTube was just a platform where people all over the world could post their random videos.


But now, for Chris Do and his team at The Futur, they've made the most out of YouTube, reaching 1.9 Million Subscribers, which helped them build a $4.9 Million yearly revenue income stream.


Find out how he did it with his useful tips on this episode of the Garlic Marketing Show.


What You’ll Learn:

  • How The Futur Grew to 1.9M Subscribers
  • Chris Do on NFTs
  • Youtube Growth Techniques that are Working NOW
  • How YouTubers are Doing it Wrong Costing Them A LOT
  • Building a $4.9 Million A Year Revenue Business With a Community


Connect with Chris:

LinkedIn

Twitter

Instagram

The Futur on Youtube


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Once upon a time, YouTube was just a platform where people all over the world could post their random videos.


But now, for Chris Do and his team at The Futur, they've made the most out of YouTube, reaching 1.9 Million Subscribers, which helped them build a $4.9 Million yearly revenue income stream.


Find out how he did it with his useful tips on this episode of the Garlic Marketing Show.


What You’ll Learn:

  • How The Futur Grew to 1.9M Subscribers
  • Chris Do on NFTs
  • Youtube Growth Techniques that are Working NOW
  • How YouTubers are Doing it Wrong Costing Them A LOT
  • Building a $4.9 Million A Year Revenue Business With a Community


Connect with Chris:

LinkedIn

Twitter

Instagram

The Futur on Youtube


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Mike Michalowicz's Marketing Strategy, Author of Profit First]]> Fri, 03 Jun 2022 22:03:04 GMT 30:12 629a730e30a61300134adbef false https://shows.acast.com/garlic/episodes/mike-michalowicz 629a730e30a61300134adbef 5b8987fb8ca6d2e42f7d01e1 mike-michalowicz full 5 11 Business and Marketing are two of the broadest topics to discuss.


There are so many aspects to understand in order to reach success.


Different problems arise as you take more and more steps, which can be extremely overwhelming.


Luckily, in this episode, Mike Michalowicz, the author of various business and marketing books such as Profit First, The Pumpkin Plan, The Toilet Entrepreneur, and a lot more, gives us his golden nuggets on running a business and creating successful marketing campaigns.


What You’ll Learn:

  • Why You Need to Tell Stories From Now On
  • Every Marketer Should Practice Experimentation
  • The BIGGEST Marketing Mistake Rookies Make
  • Marketing Hack For Conferences
  • Fixing the Weakest Link: The Proper Way to Grow Your Business
  • Why Your Employees Suck


Connect with Mike:

Connect with Mike Michalowicz

Visit his website

Grab his books!


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Business and Marketing are two of the broadest topics to discuss.


There are so many aspects to understand in order to reach success.


Different problems arise as you take more and more steps, which can be extremely overwhelming.


Luckily, in this episode, Mike Michalowicz, the author of various business and marketing books such as Profit First, The Pumpkin Plan, The Toilet Entrepreneur, and a lot more, gives us his golden nuggets on running a business and creating successful marketing campaigns.


What You’ll Learn:

  • Why You Need to Tell Stories From Now On
  • Every Marketer Should Practice Experimentation
  • The BIGGEST Marketing Mistake Rookies Make
  • Marketing Hack For Conferences
  • Fixing the Weakest Link: The Proper Way to Grow Your Business
  • Why Your Employees Suck


Connect with Mike:

Connect with Mike Michalowicz

Visit his website

Grab his books!


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> From a Freelancer to a Full Team: How Ronald Berry III Grew His Agency Through HubSpot From a Freelancer to a Full Team: How Ronald Berry III Grew His Agency Through HubSpot Fri, 27 May 2022 21:15:00 GMT 27:34 62913f17e5dc0900142fd449 false https://shows.acast.com/garlic/episodes/ronald-berry-iii 62913f17e5dc0900142fd449 5b8987fb8ca6d2e42f7d01e1 ronald-berry-iii full 5 10 Hubspot is a tool that different forms of businesses can use in various ways to grow.


But just as it has a lot of functions, it can also be overwhelming to get started with.


That is why on this episode of the Garlic Marketing Show, we brought on a Hubspot Diamond Partner. Ronald Berry III, the CEO of FlyWheel Consultancy, formally known as Miller Creek Marketing, talks about his journey on how he grew his agency and many other businesses using Hubspot.


What You’ll Learn:

  • How HubSpot Helped Ronald Berry III Grow his Agency
  • Setting Priorities: Where You Should Start
  • People Should Focus Less on Marketing... Here’s Why
  • Why Automation WILL Save Your Business
  • This is Where Most Business Owners Fail


Connect with Ronald:

LinkedIn

Work with Ronald’s Team!

Follow FlyWheel Consultancy on LinkedIn



Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Hubspot is a tool that different forms of businesses can use in various ways to grow.


But just as it has a lot of functions, it can also be overwhelming to get started with.


That is why on this episode of the Garlic Marketing Show, we brought on a Hubspot Diamond Partner. Ronald Berry III, the CEO of FlyWheel Consultancy, formally known as Miller Creek Marketing, talks about his journey on how he grew his agency and many other businesses using Hubspot.


What You’ll Learn:

  • How HubSpot Helped Ronald Berry III Grow his Agency
  • Setting Priorities: Where You Should Start
  • People Should Focus Less on Marketing... Here’s Why
  • Why Automation WILL Save Your Business
  • This is Where Most Business Owners Fail


Connect with Ronald:

LinkedIn

Work with Ronald’s Team!

Follow FlyWheel Consultancy on LinkedIn



Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Bob Burg: How to Sell More by Being a Go-Giver Bob Burg: How to Sell More by Being a Go-Giver Wed, 04 May 2022 15:30:00 GMT 26:40 62729904902dd00012b52371 false https://shows.acast.com/garlic/episodes/bob-burg 62729904902dd00012b52371 5b8987fb8ca6d2e42f7d01e1 bob-burg full 5 9 As you sit across the desk from your client in the middle of a sales pitch, it is common that salespeople tend to focus on closing the sale ASAP. Although this is intuitive, it may make you appear insincere and uninterested in your client’s actual needs. So how do you go around that?


In this podcast, our host Ian Garlic and special guest Bob Burg, the author of the Go-Giver series, talked about their personal experience on switching from being a “Go-Getter” to a “Go-Giver” and how doing so helped them close more sales than ever!


What You’ll Learn:

  • How being a "Go-Giver" is the best sales tactic yet
  • The human nature of self-interest
  • Reprogramming your mind to be a Go-Giver
  • What it means to be AUTHENTIC


Connect with Bob:

Bob's LinkedIn

Bob's Website

Go-Giver

Buy the book here!


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> As you sit across the desk from your client in the middle of a sales pitch, it is common that salespeople tend to focus on closing the sale ASAP. Although this is intuitive, it may make you appear insincere and uninterested in your client’s actual needs. So how do you go around that?


In this podcast, our host Ian Garlic and special guest Bob Burg, the author of the Go-Giver series, talked about their personal experience on switching from being a “Go-Getter” to a “Go-Giver” and how doing so helped them close more sales than ever!


What You’ll Learn:

  • How being a "Go-Giver" is the best sales tactic yet
  • The human nature of self-interest
  • Reprogramming your mind to be a Go-Giver
  • What it means to be AUTHENTIC


Connect with Bob:

Bob's LinkedIn

Bob's Website

Go-Giver

Buy the book here!


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Chris Goegan on Creating Michael Gerber’s Marketing Strategy Chris Goegan on Creating Michael Gerber’s Marketing Strategy Fri, 29 Apr 2022 20:27:30 GMT 51:23 626c4a33681c980013bdfdf4 false https://shows.acast.com/garlic/episodes/chris-goegan 626c4a33681c980013bdfdf4 5b8987fb8ca6d2e42f7d01e1 chris-goegan full 5 8 But thanks to this, our guest for this episode, Chris Geogan used his Engineer mindset and conditioning to grow a $3 Million company up to $10 Million in just a year!


In this episode, you will learn the right mindset to succeed as a marketer, where to focus your hard-selling energy, Chris’ personal tips to set realistic expectations in marketing, and a whole lot more.


What You’ll Learn:

  • AIMING BIG isn’t always the best solution, and here’s why…
  • ONE BIG MISTAKE marketers make that ends their career
  • How an Engineer Grew a 3 Million Dollar company to 10 Million in a year
  • Expectations Vs Reality: Marketing expectations you need to REMEMBER
  • Cold, Warm, or Hot: Who should you sell to?


Connect with Chris:

LinkedIn

Get the growth you want


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> But thanks to this, our guest for this episode, Chris Geogan used his Engineer mindset and conditioning to grow a $3 Million company up to $10 Million in just a year!


In this episode, you will learn the right mindset to succeed as a marketer, where to focus your hard-selling energy, Chris’ personal tips to set realistic expectations in marketing, and a whole lot more.


What You’ll Learn:

  • AIMING BIG isn’t always the best solution, and here’s why…
  • ONE BIG MISTAKE marketers make that ends their career
  • How an Engineer Grew a 3 Million Dollar company to 10 Million in a year
  • Expectations Vs Reality: Marketing expectations you need to REMEMBER
  • Cold, Warm, or Hot: Who should you sell to?


Connect with Chris:

LinkedIn

Get the growth you want


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Steve Pockross: Verblio's Content Strategy to Create a $12 Million Company]]> Thu, 28 Apr 2022 14:30:17 GMT 34:38 626aa4fb03aa73001250cd31 false https://shows.acast.com/garlic/episodes/steve-pockross 626aa4fb03aa73001250cd31 5b8987fb8ca6d2e42f7d01e1 steve-pockross full 5 7 SEO can be a tedious topic to discuss. It’s one of the bloodiest parts of the marketing industry that many are still trying to figure out.


To help us get a better grip of SEO, CEO and Founder of Verblio, Steve Pockross reveals his INSIDER DISCOVERIES on SEO as he worked with different agencies on his journey. 



What You’ll Learn:

  • The BIG 4 Content Trends You Need to Do NOW!
  • How To Win the SEO Game
  • The Right Mindset in SEO
  • How to Make Ends Meet: SEO and CONTENT QUALITY
  • Managing 17,000 Content Pieces in JUST 3 MONTHS (How they did it)
  • Bonus: Tips that Grew a Two-Million Dollar Company to Twelve-Million.


Connect with Steve:

Connect with Steve Pockross:

Get Quality Written Blogs At Scale

Listen to Steve’s Podcasts


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> SEO can be a tedious topic to discuss. It’s one of the bloodiest parts of the marketing industry that many are still trying to figure out.


To help us get a better grip of SEO, CEO and Founder of Verblio, Steve Pockross reveals his INSIDER DISCOVERIES on SEO as he worked with different agencies on his journey. 



What You’ll Learn:

  • The BIG 4 Content Trends You Need to Do NOW!
  • How To Win the SEO Game
  • The Right Mindset in SEO
  • How to Make Ends Meet: SEO and CONTENT QUALITY
  • Managing 17,000 Content Pieces in JUST 3 MONTHS (How they did it)
  • Bonus: Tips that Grew a Two-Million Dollar Company to Twelve-Million.


Connect with Steve:

Connect with Steve Pockross:

Get Quality Written Blogs At Scale

Listen to Steve’s Podcasts


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Devin Herz, Founder of DMC: Best Video Brochure Marketing Strategy Yields 300% Increase in HVAC Business Devin Herz, Founder of DMC: Best Video Brochure Marketing Strategy Yields 300% Increase in HVAC Business Fri, 22 Apr 2022 17:00:00 GMT 26:21 626327f95d955b0012b711ce false https://shows.acast.com/garlic/episodes/devin-herz 626327f95d955b0012b711ce 5b8987fb8ca6d2e42f7d01e1 devin-herz full 5 6 Everyone is so busy trying to follow marketing trends that make them end up with the same “meh” results, when things could turn out a whole lot better! Learn how you could be different with this one advertising method with this episode’s special guest: Dynamic Marketing Consultant’s C.C.O Devin Herz, hosted by Ian Garlic!


What You’ll Learn:

  • The Coolest Way to Deliver Your Videos to  Your Perfect Clients
  • Why Google Ads Might be A Little Overrated
  • How to Make Video Ads that Sell
  • 5X Your Closing Rate with This Method
  • Why Video Brochures Should be Part of Your Marketing Plan


Connect with Devin:

Facebook

Work with Devin’s Team!

Get your custom video brochure here!



Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Everyone is so busy trying to follow marketing trends that make them end up with the same “meh” results, when things could turn out a whole lot better! Learn how you could be different with this one advertising method with this episode’s special guest: Dynamic Marketing Consultant’s C.C.O Devin Herz, hosted by Ian Garlic!


What You’ll Learn:

  • The Coolest Way to Deliver Your Videos to  Your Perfect Clients
  • Why Google Ads Might be A Little Overrated
  • How to Make Video Ads that Sell
  • 5X Your Closing Rate with This Method
  • Why Video Brochures Should be Part of Your Marketing Plan


Connect with Devin:

Facebook

Work with Devin’s Team!

Get your custom video brochure here!



Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Brenden Kumarasamy, MasterTalks: 10-Year YouTube Strategy That Grew to 25,000 Subscribers and Beyond Brenden Kumarasamy, MasterTalks: 10-Year YouTube Strategy That Grew to 25,000 Subscribers and Beyond Fri, 15 Apr 2022 20:00:44 GMT 46:00 6263277d70bd150013256d0a false https://shows.acast.com/garlic/episodes/brenden-kumarasamy 6263277d70bd150013256d0a 5b8987fb8ca6d2e42f7d01e1 brenden-kumarasamy full 5 5 If you’re reading this, you’re probably aspiring to grow your YouTube channel! And I’m here to tell you that you’re in the right place.


Our host, Ian Garlic has invited Youtuber and C.E.O. of Rockstar Communicator: Brenden Kumarasamy to teach us his unspoken YouTube growth techniques that you could use to grow your YouTube channel and scale your business!



What You’ll Learn:

  • Why your business should leverage on YouTube RIGHT NOW
  • The surefire way to achieve your YouTube SUCCESS
  • Avoid these MISTAKES that will END your YouTube career
  • Why YouTube should be the bottom of your funnel, and HOW to do it
  • Effortlessly close more clients with this YouTube hack
  • BONUS: Build THE network that gives you an R.O.I.


Connect with Brenden:

LinkedIn

Learn to be a Better Speaker

Brenden’s Youtube Channel


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> If you’re reading this, you’re probably aspiring to grow your YouTube channel! And I’m here to tell you that you’re in the right place.


Our host, Ian Garlic has invited Youtuber and C.E.O. of Rockstar Communicator: Brenden Kumarasamy to teach us his unspoken YouTube growth techniques that you could use to grow your YouTube channel and scale your business!



What You’ll Learn:

  • Why your business should leverage on YouTube RIGHT NOW
  • The surefire way to achieve your YouTube SUCCESS
  • Avoid these MISTAKES that will END your YouTube career
  • Why YouTube should be the bottom of your funnel, and HOW to do it
  • Effortlessly close more clients with this YouTube hack
  • BONUS: Build THE network that gives you an R.O.I.


Connect with Brenden:

LinkedIn

Learn to be a Better Speaker

Brenden’s Youtube Channel


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> The Simple Hack to Align Sales and Marketing with Tal Klein - CMO Relay Network | Past Citrix Marketing Exec The Simple Hack to Align Sales and Marketing with Tal Klein - CMO Relay Network | Past Citrix Marketing Exec Mon, 04 Apr 2022 14:00:00 GMT 51:38 624745c130fb61001200a1cd false https://shows.acast.com/garlic/episodes/tal-klein 624745c130fb61001200a1cd 5b8987fb8ca6d2e42f7d01e1 tal-klein full 5 4 When it comes to scaling your business, marketing and sales must align but the trouble is the bigger you get, the further away they get from each other. Learn how to get your sales and marketing on the same page with Tal Klein, CMO of Relay Network. You’ll discover the BIG questions marketing should be asking sales and how to reverse engineer the sales funnel for marketing to help.



What You’ll Learn:

  • Why Most Marketing KPIs are BAD for Your Business
  • The Most Valuable Sales Data for Marketing that You Are NOT Paying Attention to
  • The Biggest Fallacy in Sales
  • The Two Versions of PowerPoints You Need to Make for Sales
  • 90% of the time your perception of who your prospect is, is wrong


Connect with Tal:

Relay Network

LinkedIn

Amazon


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> When it comes to scaling your business, marketing and sales must align but the trouble is the bigger you get, the further away they get from each other. Learn how to get your sales and marketing on the same page with Tal Klein, CMO of Relay Network. You’ll discover the BIG questions marketing should be asking sales and how to reverse engineer the sales funnel for marketing to help.



What You’ll Learn:

  • Why Most Marketing KPIs are BAD for Your Business
  • The Most Valuable Sales Data for Marketing that You Are NOT Paying Attention to
  • The Biggest Fallacy in Sales
  • The Two Versions of PowerPoints You Need to Make for Sales
  • 90% of the time your perception of who your prospect is, is wrong


Connect with Tal:

Relay Network

LinkedIn

Amazon


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Darren Fox from Idea Marketing, Tried and True Content Manufacturers and Industrial Companies Need on Their Sites Darren Fox from Idea Marketing, Tried and True Content Manufacturers and Industrial Companies Need on Their Sites Mon, 28 Mar 2022 16:00:00 GMT 23:05 6241c5b22dca0e001362a89b false https://shows.acast.com/garlic/episodes/darren-fox 6241c5b22dca0e001362a89b 5b8987fb8ca6d2e42f7d01e1 darren-fox full 5 3 Are you in the industrial space wondering why your website isn’t helping you achieve your business goals? For big brands, manufacturers, and industrial companies there are common mistakes made on their websites and key elements that they need on their homepages. Ian Garlic talks to Darren Fox, the President of Idea Marketing, about the tried and true content manufacturers and industrial companies need on their sites. In this episode, discover how to use your website to recruit, test, hire, and inspire new employees.


What You’ll Learn:

  • Key Elements Big Brands Need on a Homepage in 2022
  • The Biggest Mistakes Made on Homepages in 2022
  • What is the second most used page on a website?
  • Tried and True Content Manufacturers and Industrial Companies Need on Their Sites
  • Using Your Website to Recruit, Test, Hire, and Inspire New Employees


Connect with Darren:

LinkedIn

Idea Marketing


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Are you in the industrial space wondering why your website isn’t helping you achieve your business goals? For big brands, manufacturers, and industrial companies there are common mistakes made on their websites and key elements that they need on their homepages. Ian Garlic talks to Darren Fox, the President of Idea Marketing, about the tried and true content manufacturers and industrial companies need on their sites. In this episode, discover how to use your website to recruit, test, hire, and inspire new employees.


What You’ll Learn:

  • Key Elements Big Brands Need on a Homepage in 2022
  • The Biggest Mistakes Made on Homepages in 2022
  • What is the second most used page on a website?
  • Tried and True Content Manufacturers and Industrial Companies Need on Their Sites
  • Using Your Website to Recruit, Test, Hire, and Inspire New Employees


Connect with Darren:

LinkedIn

Idea Marketing


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> How One Agency Scaled Using EOS, Rich Brooks from Flye New Media How One Agency Scaled Using EOS, Rich Brooks from Flye New Media Thu, 10 Mar 2022 12:00:36 GMT 38:26 621e382cd0797c0013b436bb false https://shows.acast.com/garlic/episodes/rich-brooks 621e382cd0797c0013b436bb 5b8987fb8ca6d2e42f7d01e1 rich-brooks full 5 2 For many agency owners, it can be hard to become comfortable with delegating out important tasks and responsibilities to your team. As the owner, you’ve played a hand in every decision, but as your agency grows you need to learn that it is okay to trust your team and allow them to handle tasks on their own. Rich Brooks, the President of Flyte New Media and the Founder of the Agents of Change Podcast, discusses his own successes with delegation in his agency. Discover the keys to the success of an agency and the two biggest agency complaints that Rich overcame.


What You’ll Learn:

  • Developing a Comfort in Delegating
  • The Meme That Created Issues for Rich
  • Finding the Digital Marketing Training that Works
  • The Keys to the Success of an Agency
  • How Rich Overcame The Two Biggest Complaints with Agency


Connect with Rich:

LinkedIn

Agents of Change Podcast


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> For many agency owners, it can be hard to become comfortable with delegating out important tasks and responsibilities to your team. As the owner, you’ve played a hand in every decision, but as your agency grows you need to learn that it is okay to trust your team and allow them to handle tasks on their own. Rich Brooks, the President of Flyte New Media and the Founder of the Agents of Change Podcast, discusses his own successes with delegation in his agency. Discover the keys to the success of an agency and the two biggest agency complaints that Rich overcame.


What You’ll Learn:

  • Developing a Comfort in Delegating
  • The Meme That Created Issues for Rich
  • Finding the Digital Marketing Training that Works
  • The Keys to the Success of an Agency
  • How Rich Overcame The Two Biggest Complaints with Agency


Connect with Rich:

LinkedIn

Agents of Change Podcast


Resources:

Connect with Ian

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Make the Most of Season 5 of the Garlic Marketing Show How to Make the Most of Season 5 of the Garlic Marketing Show Tue, 08 Mar 2022 22:30:00 GMT 8:31 6227d4f2b62009001426eb71 false https://shows.acast.com/garlic/episodes/5-1 6227d4f2b62009001426eb71 5b8987fb8ca6d2e42f7d01e1 5-1 full 5 1 Welcome to season 5 of the Garlic Marketing Show! In this season, we’re really going to be focusing on stories. The success stories from other agencies, the tips that have been working for them right now, what isn’t working, and the videos that can bring your business results. Prepare yourself for a season packed full of great guests, great stories, and great tips that you can incorporate into your strategies today!


Resources:

Connect with Ian

Download a Tackle Box!

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Welcome to season 5 of the Garlic Marketing Show! In this season, we’re really going to be focusing on stories. The success stories from other agencies, the tips that have been working for them right now, what isn’t working, and the videos that can bring your business results. Prepare yourself for a season packed full of great guests, great stories, and great tips that you can incorporate into your strategies today!


Resources:

Connect with Ian

Download a Tackle Box!

Supercharge your marketing and grow your business with video case stories today!

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Best Marketing Podcast Episodes of 2022 - Garlic Marketing Show Best Marketing Podcast Episodes of 2022 - Garlic Marketing Show Mon, 28 Feb 2022 21:30:28 GMT 33:09 621cfd2b967a2900121811ea false https://shows.acast.com/garlic/episodes/4-recap 621cfd2b967a2900121811ea 5b8987fb8ca6d2e42f7d01e1 4-recap full 4 58 In this final episode of season 4 for the Garlic Marketing Show, Ian Garlic is joined with Jeremy Weisz, the Co-Founder of Rise25, to discuss some of the greatest lessons learned and tactics discussed throughout the season. From strategic partnerships for digital agencies to the ultimate strategies for implementing EOS, this season has had a massive amount of marketing tips for every business and industry.


What You’ll Learn:

  • Strategic Partnerships for Digital Agencies
  • The Ultimate Guide to Successful Project Management
  • How to Run a Great e-Commerce Offer Campaign
  • Adding Services or Products to Your Business Using White Label Implementation
  • How to Grow Over a $20 Million Exit Using a Pay Per Lead Model
  • The Ultimate Business Holiday Gift Guide
  • 3 Fundamentals to Building a Thriving Community
  • The Massive Business Opportunities in Podcasting
  • The Ultimate Strategies for Implementing EOS


Connect with Jeremy:

LinkedIn

Rise 25


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> In this final episode of season 4 for the Garlic Marketing Show, Ian Garlic is joined with Jeremy Weisz, the Co-Founder of Rise25, to discuss some of the greatest lessons learned and tactics discussed throughout the season. From strategic partnerships for digital agencies to the ultimate strategies for implementing EOS, this season has had a massive amount of marketing tips for every business and industry.


What You’ll Learn:

  • Strategic Partnerships for Digital Agencies
  • The Ultimate Guide to Successful Project Management
  • How to Run a Great e-Commerce Offer Campaign
  • Adding Services or Products to Your Business Using White Label Implementation
  • How to Grow Over a $20 Million Exit Using a Pay Per Lead Model
  • The Ultimate Business Holiday Gift Guide
  • 3 Fundamentals to Building a Thriving Community
  • The Massive Business Opportunities in Podcasting
  • The Ultimate Strategies for Implementing EOS


Connect with Jeremy:

LinkedIn

Rise 25


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Increase Your Open Rate and Easily Individualize Your Email Content with Jared Loftus from Rasa.io How to Increase Your Open Rate and Easily Individualize Your Email Content with Jared Loftus from Rasa.io Fri, 04 Feb 2022 21:00:47 GMT 33:08 6201a8e0583859001209c8ca false https://shows.acast.com/garlic/episodes/jared-loftus 6201a8e0583859001209c8ca 5b8987fb8ca6d2e42f7d01e1 jared-loftus full 4 57 As the world of digital marketing constantly evolves, it can be hard to get your business in front of the competition. Ian Garlic talks to Jared Loftus, the strategic advisor at Rasa.io, discusses one of the most powerful tools every business needs to be using, email marketing. He explains the AI technology that can allow you to create email content individually for each contact on your email list. Discover how you can increase your email open rates with video and the best strategies to keep your list engaged.


What You’ll Learn:

  • How Often You Should Be Sending Emails to Your List
  • The AI Technology That Individualizes Email Content for Each Contact
  • How to Create Ongoing Business Relationships Through Email
  • Increase Your Email Open Rates with Video
  • The Importance of Specificity in Your Email Copywriting
  • The Best Strategy to Promote Your Podcast Through Email
  • Email Story: Why Jared Would Get Blamed for LSU’s Game Losses


Connect with Jared:

LinkedIn

Rasa.io

Sign up for Jared’s newsletter!


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> As the world of digital marketing constantly evolves, it can be hard to get your business in front of the competition. Ian Garlic talks to Jared Loftus, the strategic advisor at Rasa.io, discusses one of the most powerful tools every business needs to be using, email marketing. He explains the AI technology that can allow you to create email content individually for each contact on your email list. Discover how you can increase your email open rates with video and the best strategies to keep your list engaged.


What You’ll Learn:

  • How Often You Should Be Sending Emails to Your List
  • The AI Technology That Individualizes Email Content for Each Contact
  • How to Create Ongoing Business Relationships Through Email
  • Increase Your Email Open Rates with Video
  • The Importance of Specificity in Your Email Copywriting
  • The Best Strategy to Promote Your Podcast Through Email
  • Email Story: Why Jared Would Get Blamed for LSU’s Game Losses


Connect with Jared:

LinkedIn

Rasa.io

Sign up for Jared’s newsletter!


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> The Ad Campaign Strategy That Made Over a Million Dollars in Revenue, Dan Serard The Ad Campaign Strategy That Made Over a Million Dollars in Revenue, Dan Serard Thu, 03 Feb 2022 21:00:00 GMT 25:46 61fc412cf005520012645485 false https://shows.acast.com/garlic/episodes/dan-serard 61fc412cf005520012645485 5b8987fb8ca6d2e42f7d01e1 dan-serard full 4 56 Trying to get an edge on competitors as a marketing agency can be challenging without the proper strategies in place. Trying to stay above the competition while also working in a space with a lot of regulations and stigmas, such as the cannabis industry, adds a whole new level of challenges. Ian Garlic talks to Dan Serard, from Cannabis Creative, about overcoming regulations and creating a successful SEO model within the cannabis space. Discover the keys to creating an effective social media campaign, and how one client was able to attribute over a million dollars to ad campaigns.


What You’ll Learn:

  • Overcoming Regulations in Cannabis Marketing
  • Figuring Out the SEO Model for the Cannabis Industry
  • Profiting Over a Million Dollars of Revenue Through Ad Campaigns
  • How to Create a Successful Cannabis Brand
  • The Critical Platforms to Get Your Message Out
  • The Keys to Creating an Effective Social Media Campaign
  • How Hashtag Strategies Build Your Follower Count


Connect with Dan:

LinkedIn

Instagram

Cannabis Creative


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Trying to get an edge on competitors as a marketing agency can be challenging without the proper strategies in place. Trying to stay above the competition while also working in a space with a lot of regulations and stigmas, such as the cannabis industry, adds a whole new level of challenges. Ian Garlic talks to Dan Serard, from Cannabis Creative, about overcoming regulations and creating a successful SEO model within the cannabis space. Discover the keys to creating an effective social media campaign, and how one client was able to attribute over a million dollars to ad campaigns.


What You’ll Learn:

  • Overcoming Regulations in Cannabis Marketing
  • Figuring Out the SEO Model for the Cannabis Industry
  • Profiting Over a Million Dollars of Revenue Through Ad Campaigns
  • How to Create a Successful Cannabis Brand
  • The Critical Platforms to Get Your Message Out
  • The Keys to Creating an Effective Social Media Campaign
  • How Hashtag Strategies Build Your Follower Count


Connect with Dan:

LinkedIn

Instagram

Cannabis Creative


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Grow Your Business and Revenue with Fewer Clients, Brad Farris How to Grow Your Business and Revenue with Fewer Clients, Brad Farris Wed, 02 Feb 2022 22:00:27 GMT 37:40 61fc1665fd9a590013189161 false https://shows.acast.com/garlic/episodes/brad-farris 61fc1665fd9a590013189161 5b8987fb8ca6d2e42f7d01e1 brad-farris full 4 55 The bigger your business gets and the more clients you acquire, the harder it can get to keep up with your client’s needs. In this episode, Ian Garlic talks to Brad Farris who explains how you can grow your revenue by having a fewer number of clients.  If you’re interested in selling your agency or business, discover how to figure out the cost of your company. Brad also explains how you can get people to pay the most using case stories. 


What You’ll Learn:

  • What People Care About in Buying Businesses
  • Why Agencies Are “Hard” to Buy/Sell
  • How to Figure Out the Cost of Your Agency
  • Identifying Your PERFECT Client with One Question
  • The BIGGEST Thing Holding Back Digital Agency Growth
  • How Brad is Charging Top Dollar for His High Ticket Coaching
  • How Case Stories Get People to Pay the Most
  • How to Optimize Your Business for Your Life
  • Marketing a High-Profit, High-Market Business
  • The Best Way to Have a High Value Conversations


Connect with Brad:

LinkedIn

Anchor Advisors

Assessment: What Phase of Business Are You In?


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> The bigger your business gets and the more clients you acquire, the harder it can get to keep up with your client’s needs. In this episode, Ian Garlic talks to Brad Farris who explains how you can grow your revenue by having a fewer number of clients.  If you’re interested in selling your agency or business, discover how to figure out the cost of your company. Brad also explains how you can get people to pay the most using case stories. 


What You’ll Learn:

  • What People Care About in Buying Businesses
  • Why Agencies Are “Hard” to Buy/Sell
  • How to Figure Out the Cost of Your Agency
  • Identifying Your PERFECT Client with One Question
  • The BIGGEST Thing Holding Back Digital Agency Growth
  • How Brad is Charging Top Dollar for His High Ticket Coaching
  • How Case Stories Get People to Pay the Most
  • How to Optimize Your Business for Your Life
  • Marketing a High-Profit, High-Market Business
  • The Best Way to Have a High Value Conversations


Connect with Brad:

LinkedIn

Anchor Advisors

Assessment: What Phase of Business Are You In?


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> The Ultimate KPI-Tracking and Content Regeneration Strategy with Tyler Lane, Session Interactive The Ultimate KPI-Tracking and Content Regeneration Strategy with Tyler Lane, Session Interactive Tue, 01 Feb 2022 21:00:23 GMT 34:57 61fc0f19d042b200141e177b false https://shows.acast.com/garlic/episodes/tyler-lane 61fc0f19d042b200141e177b 5b8987fb8ca6d2e42f7d01e1 tyler-lane full 4 54 In a world where digital marketing is becoming more and more critical for the success of your business or agency, having an effective content strategy is key. Ian Garlic talks to Tyler Lane, Founder of Session Interactive, about his keys to creating and restructuring great content. Tyler discusses what KPIs you should be tracking as well as how to break down your content priorities. Discover his best tips for incorporating videos into all of your content.


What You’ll Learn:

  • The Most Common Errors People Make in Their Content
  • The Two Main Goals to Structure a Strategy Around
  • Out-Of-The-Box KPIs That You Should Be Tracking
  • The Three Main Buckets for Content Regeneration
  • The Ultimate Priority Breakdown to Adjust Your Strategy 
  • Key Factors to Setting Up Google Analytics Properly
  • Incorporating Video into the Content Structure


Connect with Tyler:

LinkedIn

Twitter

Session Interactive


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> In a world where digital marketing is becoming more and more critical for the success of your business or agency, having an effective content strategy is key. Ian Garlic talks to Tyler Lane, Founder of Session Interactive, about his keys to creating and restructuring great content. Tyler discusses what KPIs you should be tracking as well as how to break down your content priorities. Discover his best tips for incorporating videos into all of your content.


What You’ll Learn:

  • The Most Common Errors People Make in Their Content
  • The Two Main Goals to Structure a Strategy Around
  • Out-Of-The-Box KPIs That You Should Be Tracking
  • The Three Main Buckets for Content Regeneration
  • The Ultimate Priority Breakdown to Adjust Your Strategy 
  • Key Factors to Setting Up Google Analytics Properly
  • Incorporating Video into the Content Structure


Connect with Tyler:

LinkedIn

Twitter

Session Interactive


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Creating a Successful Infomercial in 2022 From OxiClean’s Infomercial Man (and over 100 infomercials), Jon LaClare Creating a Successful Infomercial in 2022 From OxiClean’s Infomercial Man (and over 100 infomercials), Jon LaClare Mon, 31 Jan 2022 15:00:43 GMT 43:00 61f31682a6904d0012aff021 false https://shows.acast.com/garlic/episodes/jon-laclare 61f31682a6904d0012aff021 5b8987fb8ca6d2e42f7d01e1 jon-laclare full 4 53 Do you have a new product, but aren’t sure how to begin launching and promoting it? Are you ready to give up after a failed launch? Ian Garlic talks to Jon LaClare, the Founder and CEO Of Harvest Growth, about his own successes with infomercials, most notably OxiClean. Jon discusses OxiClean’s secrets for success, the simple 2-minute infomercial structure that works, and how to build credibility fast. In this episode, discover the perfect launch process for your new products.


What You’ll Learn:

  • Launching his career with OxiClean
  • Billy Mays' Secret for Success with OxiClean
  • The Simple 2-Minute Style That Stills Works in Infomercials
  • How to Build Credibility Fast
  • The Power of the Irresistible Offer
  • How to Create an Amazing Call To Action in Online Infomercials
  • The Perfect Launch Process for Your New Product
  • The Magic Questions to Truly Test Pricing
  • The Three Legs of a Great Infomercial Campaign
  • How to Scale Infomercials Digitally
  • The Biggest Mistakes in Infomercials


Connect with Jon:

LinkedIn

Harvest Growth


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Do you have a new product, but aren’t sure how to begin launching and promoting it? Are you ready to give up after a failed launch? Ian Garlic talks to Jon LaClare, the Founder and CEO Of Harvest Growth, about his own successes with infomercials, most notably OxiClean. Jon discusses OxiClean’s secrets for success, the simple 2-minute infomercial structure that works, and how to build credibility fast. In this episode, discover the perfect launch process for your new products.


What You’ll Learn:

  • Launching his career with OxiClean
  • Billy Mays' Secret for Success with OxiClean
  • The Simple 2-Minute Style That Stills Works in Infomercials
  • How to Build Credibility Fast
  • The Power of the Irresistible Offer
  • How to Create an Amazing Call To Action in Online Infomercials
  • The Perfect Launch Process for Your New Product
  • The Magic Questions to Truly Test Pricing
  • The Three Legs of a Great Infomercial Campaign
  • How to Scale Infomercials Digitally
  • The Biggest Mistakes in Infomercials


Connect with Jon:

LinkedIn

Harvest Growth


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> The Ultimate Marketing Machine: What’s Working NOW in Marketing with John Jantsch The Ultimate Marketing Machine: What’s Working NOW in Marketing with John Jantsch Fri, 28 Jan 2022 17:00:23 GMT 39:26 61f3188a52364800122f3599 false https://shows.acast.com/garlic/episodes/john-jantsch 61f3188a52364800122f3599 5b8987fb8ca6d2e42f7d01e1 john-jantsch full 4 52 For many small businesses, it can be frustrating figuring out an effective marketing strategy that you are able to afford. Luckily, experts like John Jantsch are able to discuss what they’ve learned, what’s valuable, and what isn’t. Ian Garlic talks to John Jantsch about “The Ultimate Marketing Engine” and the huge opportunities that are currently present in the marketing community. John discusses the dangers of skipping to buy and what differentiates businesses that thrived and businesses that died. 


What You’ll Learn:

  • The Biggest Frustration of Small Business Marketing
  • How to Analyze Platforms
  • Fundamentals Working RIGHT NOW in Marketing
  • Killing the Marketing Funnel and Choosing the Marketing Hourglass
  • 7 Behaviors People Want on the Customer Journey
  • The Dangers of Skipping to “Buy”
  • The Customer Success Tracking Tool
  • The Ultimate SEO Tip for Backlinks


Connect with John:

LinkedIn

Duct Tape Marketing

Podcast

Podcast Bookers


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

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]]> For many small businesses, it can be frustrating figuring out an effective marketing strategy that you are able to afford. Luckily, experts like John Jantsch are able to discuss what they’ve learned, what’s valuable, and what isn’t. Ian Garlic talks to John Jantsch about “The Ultimate Marketing Engine” and the huge opportunities that are currently present in the marketing community. John discusses the dangers of skipping to buy and what differentiates businesses that thrived and businesses that died. 


What You’ll Learn:

  • The Biggest Frustration of Small Business Marketing
  • How to Analyze Platforms
  • Fundamentals Working RIGHT NOW in Marketing
  • Killing the Marketing Funnel and Choosing the Marketing Hourglass
  • 7 Behaviors People Want on the Customer Journey
  • The Dangers of Skipping to “Buy”
  • The Customer Success Tracking Tool
  • The Ultimate SEO Tip for Backlinks


Connect with John:

LinkedIn

Duct Tape Marketing

Podcast

Podcast Bookers


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> How Ashley McManus Grew a B2B Company to be Acquired for $76.5 Million How Ashley McManus Grew a B2B Company to be Acquired for $76.5 Million Wed, 26 Jan 2022 21:00:05 GMT 34:24 61f320ef4ccc17001356933a false https://shows.acast.com/garlic/episodes/ashley-mcmanus 61f320ef4ccc17001356933a 5b8987fb8ca6d2e42f7d01e1 ashley-mcmanus full 4 51 When you’re aiming to have your business be acquired, there is a marketing strategy that goes behind it. Ian Garlic talks to Ashley McManus, an expert who helped Affectiva be acquired for $76.5 million. Together, they discuss the differences and similarities between B2B and B2C marketing. Ashley also discusses how podcasts lead to acquisition and where to get started with B2B startup marketing.


What You’ll Learn:

  • B2B and B2C Marketing: The Differences and Similarities
  • Translating Science and Technology into Product Marketing
  • Marketing Strategies for Startups that Need Funding and Product Goals
  • Using a PR Agency to Measure Success
  • Repurposing Emotion AI Summit
  • How Podcasts Lead to Acquisition
  • Where to Get Started with B2B Startup Marketing
  • Using Customer Stories When Customers Want to Be Anonymous


Connect with Ashley:

Ashley McManus

LinkedIn


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> When you’re aiming to have your business be acquired, there is a marketing strategy that goes behind it. Ian Garlic talks to Ashley McManus, an expert who helped Affectiva be acquired for $76.5 million. Together, they discuss the differences and similarities between B2B and B2C marketing. Ashley also discusses how podcasts lead to acquisition and where to get started with B2B startup marketing.


What You’ll Learn:

  • B2B and B2C Marketing: The Differences and Similarities
  • Translating Science and Technology into Product Marketing
  • Marketing Strategies for Startups that Need Funding and Product Goals
  • Using a PR Agency to Measure Success
  • Repurposing Emotion AI Summit
  • How Podcasts Lead to Acquisition
  • Where to Get Started with B2B Startup Marketing
  • Using Customer Stories When Customers Want to Be Anonymous


Connect with Ashley:

Ashley McManus

LinkedIn


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Effective Podcast Growth Strategy: How to Generate 6-Figures from Your Podcast with Matt Johnson Effective Podcast Growth Strategy: How to Generate 6-Figures from Your Podcast with Matt Johnson Mon, 24 Jan 2022 21:00:11 GMT 35:44 61f31932f89a4d0012554ee5 false https://shows.acast.com/garlic/episodes/matt-johnson 61f31932f89a4d0012554ee5 5b8987fb8ca6d2e42f7d01e1 matt-johnson full 4 50 Many times entrepreneurs and CEOs end up putting in extra hours into their businesses. They can hardly put down their phone, much less enjoy the work life balance they had hoped to achieve. Ian Garlic talks to Matt Johnson, the Founder and CEO of Pursuing Results, who explains how he was able to offload his own plate and get to a point where his business runs successfully with him only working a few hours a week. He also discusses how he’s able to generate 6-figures from his podcast and the metrics he uses to 10x his podcast’s results. 


What You’ll Learn:

  • How to Offload Everything on Your Plate
  • Running a Successful Business by Working a Few Hours a Week
  • How Matt Generate 6-Figures in Passive Income from a Real Estate Podcast
  • The Most Effective Podcast Growth Strategy
  • The Value of Being MicroFamous
  • The Metrics Used to Get 10x Results for His Podcasts
  • The Two Questions to Make Sure You Are Successful
  • Become the MOST Valuable Person with This Question on Your Podcast


Connect with Matt:

LinkedIn

Pursuing Results

Get MicroFamous

The MicroFamous Podcast


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Many times entrepreneurs and CEOs end up putting in extra hours into their businesses. They can hardly put down their phone, much less enjoy the work life balance they had hoped to achieve. Ian Garlic talks to Matt Johnson, the Founder and CEO of Pursuing Results, who explains how he was able to offload his own plate and get to a point where his business runs successfully with him only working a few hours a week. He also discusses how he’s able to generate 6-figures from his podcast and the metrics he uses to 10x his podcast’s results. 


What You’ll Learn:

  • How to Offload Everything on Your Plate
  • Running a Successful Business by Working a Few Hours a Week
  • How Matt Generate 6-Figures in Passive Income from a Real Estate Podcast
  • The Most Effective Podcast Growth Strategy
  • The Value of Being MicroFamous
  • The Metrics Used to Get 10x Results for His Podcasts
  • The Two Questions to Make Sure You Are Successful
  • Become the MOST Valuable Person with This Question on Your Podcast


Connect with Matt:

LinkedIn

Pursuing Results

Get MicroFamous

The MicroFamous Podcast


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Get a Free SEO Strategy for Your B2B SaaS with Ken Marshall How to Get a Free SEO Strategy for Your B2B SaaS with Ken Marshall Fri, 21 Jan 2022 22:00:08 GMT 34:00 61f2b65352364800122d7bec false https://shows.acast.com/garlic/episodes/ken-marshall 61f2b65352364800122d7bec 5b8987fb8ca6d2e42f7d01e1 ken-marshall full 4 49 For a B2B SaaS company, it can be difficult to create an effective lead generation strategy. Maybe your business gets fast leads at first, but they falter over time. Maybe you’re hardly making sales to begin with. Ian Garlic talks to Ken Marshall, the Chief Growth Officer at RevenueZen, about how to get a free SEO strategy for your B2B SaaS.  Ken discusses his LinkedIn strategy and how to become a thought leader in your industry on the platform. You’ll also discover the ultimate 15-Point Keyword Mapping Strategy.


What You’ll Learn:

  • How to Get Leads Quickly and Then Over Time
  • Creating a B2B SaaS Inbound Strategy
  • What Happens When Inbound Leads Don’t Convert
  • The Trend Killing Outbound Sales in B2B SaaS
  • How to be a Thought Leader for Your Business on LinkedIn
  • The Problem with Your LinkedIn Messaging Strategy
  • How to do Keyword Research for a B2B SaaS Company
  • Ultimate 15-Point Keyword Mapping Strategy
  • Simple Strategy to Optimize Your Landing Pages


Connect with Ken:

RevenueZen

LinkedIn


Resources:

Google Search Console

Google Analytics

Google Data Studio

Google Tag Manager

Moz Free Trial

Content Harmony

SEMrush

Screaming Frog

WooRank


Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> For a B2B SaaS company, it can be difficult to create an effective lead generation strategy. Maybe your business gets fast leads at first, but they falter over time. Maybe you’re hardly making sales to begin with. Ian Garlic talks to Ken Marshall, the Chief Growth Officer at RevenueZen, about how to get a free SEO strategy for your B2B SaaS.  Ken discusses his LinkedIn strategy and how to become a thought leader in your industry on the platform. You’ll also discover the ultimate 15-Point Keyword Mapping Strategy.


What You’ll Learn:

  • How to Get Leads Quickly and Then Over Time
  • Creating a B2B SaaS Inbound Strategy
  • What Happens When Inbound Leads Don’t Convert
  • The Trend Killing Outbound Sales in B2B SaaS
  • How to be a Thought Leader for Your Business on LinkedIn
  • The Problem with Your LinkedIn Messaging Strategy
  • How to do Keyword Research for a B2B SaaS Company
  • Ultimate 15-Point Keyword Mapping Strategy
  • Simple Strategy to Optimize Your Landing Pages


Connect with Ken:

RevenueZen

LinkedIn


Resources:

Google Search Console

Google Analytics

Google Data Studio

Google Tag Manager

Moz Free Trial

Content Harmony

SEMrush

Screaming Frog

WooRank


Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[How to Become A Rainmaking Law Firm Even If You Don't Have Time with Elise Holtzman]]> Thu, 20 Jan 2022 22:00:00 GMT 37:48 61f19b1fa2725d00125a056e false https://shows.acast.com/garlic/episodes/elise-holtzman 61f19b1fa2725d00125a056e 5b8987fb8ca6d2e42f7d01e1 elise-holtzman full 4 48 Many attorneys will avoid investing in a business coach or participating in sales for fear of feeling disingenuous to their clients. What they don’t realize is the opportunities they are throwing away in the process. Ian Garlic talks to Elise Holtzman, the President and Founder of The Lawyer’s Edge, about how lawyers can unlock their unlimited potential and uncover internal obstacles in order to succeed. Elise explains the big question you should be asking before you ask clients for more business as well as the upcoming opportunities for law firms in 2022.


What You’ll Learn:

  • Why Most Attorneys Avoid Business Coaching
  • How to Find the Right Business Coach
  • Unlocking Your Unlimited Potential as a Lawyer
  • Uncovering Internal Obstacles to Succeed
  • The Misconception of the S**** Word in Law
  • How to Sell Without Feeling Sleazy
  • The Big Question You Need to Ask Before Asking for More Business
  • The Big Opportunity in 2022 for Your Law Firm


Connect with Elise:

The Lawyers Edge

LinkedIn



Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Many attorneys will avoid investing in a business coach or participating in sales for fear of feeling disingenuous to their clients. What they don’t realize is the opportunities they are throwing away in the process. Ian Garlic talks to Elise Holtzman, the President and Founder of The Lawyer’s Edge, about how lawyers can unlock their unlimited potential and uncover internal obstacles in order to succeed. Elise explains the big question you should be asking before you ask clients for more business as well as the upcoming opportunities for law firms in 2022.


What You’ll Learn:

  • Why Most Attorneys Avoid Business Coaching
  • How to Find the Right Business Coach
  • Unlocking Your Unlimited Potential as a Lawyer
  • Uncovering Internal Obstacles to Succeed
  • The Misconception of the S**** Word in Law
  • How to Sell Without Feeling Sleazy
  • The Big Question You Need to Ask Before Asking for More Business
  • The Big Opportunity in 2022 for Your Law Firm


Connect with Elise:

The Lawyers Edge

LinkedIn



Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Increase Your Webinar Closing Rate: From Lawyers to Medspa Professionals, with Steve Werner Increase Your Webinar Closing Rate: From Lawyers to Medspa Professionals, with Steve Werner Wed, 19 Jan 2022 22:19:54 GMT 37:33 61e88e8bf7f6ef0013023d05 false https://shows.acast.com/garlic/episodes/steve-werner 61e88e8bf7f6ef0013023d05 5b8987fb8ca6d2e42f7d01e1 steve-werner full 4 47 Do you ever find yourself giving a presentation and realize nobody is actually paying attention or engaging with it? Ian Garlic talks to Webinar and Presentation Expert, Steve Werner, about the ultimate formula for webinars. He explains all of the big mistakes you’re making with your webinars, the best offer for webinars, and how to improve your show up rate. From lawyers to med-spa professionals, there are great sales opportunities in the webinar space for all sorts of industries if using the right template.


What You’ll Learn:

  • How to Think About Webinars the RIGHT Way
  • The Biggest Mistake on Webinars
  • What to do PRE WEBINAR to Improve Show Up Rate
  • Why You Should Publish Every Day (No Matter the Quality)
  • The Ultimate Formula for Webinars
  • Get People to Say “I want that” to Your Offer Before the Offer
  • The Worst Mistake You Can Make on a Webinar Email Series
  • #1 Key to a Great Show Up Rate
  • Two Data Pieces to Follow During Webinars


Connect with Steve:

Schedule with Steve

LinkedIn



Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Do you ever find yourself giving a presentation and realize nobody is actually paying attention or engaging with it? Ian Garlic talks to Webinar and Presentation Expert, Steve Werner, about the ultimate formula for webinars. He explains all of the big mistakes you’re making with your webinars, the best offer for webinars, and how to improve your show up rate. From lawyers to med-spa professionals, there are great sales opportunities in the webinar space for all sorts of industries if using the right template.


What You’ll Learn:

  • How to Think About Webinars the RIGHT Way
  • The Biggest Mistake on Webinars
  • What to do PRE WEBINAR to Improve Show Up Rate
  • Why You Should Publish Every Day (No Matter the Quality)
  • The Ultimate Formula for Webinars
  • Get People to Say “I want that” to Your Offer Before the Offer
  • The Worst Mistake You Can Make on a Webinar Email Series
  • #1 Key to a Great Show Up Rate
  • Two Data Pieces to Follow During Webinars


Connect with Steve:

Schedule with Steve

LinkedIn



Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Tier 11 Top Facebook Ad Agency for E-Commerce , Ralph Burns Explains How to Get 8 Million Podcast Downloads Tier 11 Top Facebook Ad Agency for E-Commerce , Ralph Burns Explains How to Get 8 Million Podcast Downloads Tue, 18 Jan 2022 22:00:19 GMT 41:23 61e88b204f30960013515efa false https://shows.acast.com/garlic/episodes/ralph-burns 61e88b204f30960013515efa 5b8987fb8ca6d2e42f7d01e1 ralph-burns full 4 46 Imagine growing your authority and being seen as the expert in your space. Your business is booming and you have millions of downloads on your podcast. Ian Garlic talks to Ralph Burns, the Founder of Tier 11, who discusses how direct response and Facebook ads can make this all possible. Discover how one podcast got 8 million downloads and Ralph's tips for being a constant expert in your space.


What You’ll Learn:

  • The Opportunities Direct Response Creates
  • $25 Million Company Didn’t Realize the Value of Cold Traffic
  • How to Build Immense Authority and Get 8 Million Podcast Downloads
  • How to be a Constant Expert in Your Space
  • How Consistency Can Make Your Podcast’s Ratings Soar


Connect with Ralph:

Tier 11

Twitter

LinkedIn


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Imagine growing your authority and being seen as the expert in your space. Your business is booming and you have millions of downloads on your podcast. Ian Garlic talks to Ralph Burns, the Founder of Tier 11, who discusses how direct response and Facebook ads can make this all possible. Discover how one podcast got 8 million downloads and Ralph's tips for being a constant expert in your space.


What You’ll Learn:

  • The Opportunities Direct Response Creates
  • $25 Million Company Didn’t Realize the Value of Cold Traffic
  • How to Build Immense Authority and Get 8 Million Podcast Downloads
  • How to be a Constant Expert in Your Space
  • How Consistency Can Make Your Podcast’s Ratings Soar


Connect with Ralph:

Tier 11

Twitter

LinkedIn


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Judy Carter, Author of the Comedy Bible: How to Successfully Bring Humor to Your Business Judy Carter, Author of the Comedy Bible: How to Successfully Bring Humor to Your Business Thu, 13 Jan 2022 22:30:22 GMT 38:18 61e0a6d24fc4740013f2dff2 false https://shows.acast.com/garlic/episodes/judy-carter 61e0a6d24fc4740013f2dff2 5b8987fb8ca6d2e42f7d01e1 judy-carter full 4 45 Starting off as one of the few female comics, Judy Carter went from traveling with Prince to getting interviewed by Oprah. Eventually, she was asked to speak at a corporate event to explain ways for people to use humor within the corporate space in order to improve their work environment, engage their employees, and bring creativity to their teams. Ian Garlic discusses her techniques for improving emails with humor and how to avoid death by PowerPoint. 


What You’ll Learn:

  • Judy’s Story: From Opening for Prince to Being Interviewed by Oprah
  • The Ultimate Power Grab of Comedy
  • How to Find the REAL Joke in Your Company
  • The Three-Part Formula To Make Tough Ideas Funny
  • How to Avoid Death by PowerPoint
  • Improving Email with Humor


Connect with Judy:

Judy Carter

LinkedIn

The Comedy Bible


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Starting off as one of the few female comics, Judy Carter went from traveling with Prince to getting interviewed by Oprah. Eventually, she was asked to speak at a corporate event to explain ways for people to use humor within the corporate space in order to improve their work environment, engage their employees, and bring creativity to their teams. Ian Garlic discusses her techniques for improving emails with humor and how to avoid death by PowerPoint. 


What You’ll Learn:

  • Judy’s Story: From Opening for Prince to Being Interviewed by Oprah
  • The Ultimate Power Grab of Comedy
  • How to Find the REAL Joke in Your Company
  • The Three-Part Formula To Make Tough Ideas Funny
  • How to Avoid Death by PowerPoint
  • Improving Email with Humor


Connect with Judy:

Judy Carter

LinkedIn

The Comedy Bible


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> How Programmatic Advertising Can Hyper-Target Your Ideal Audience (and Make Them 4.4 Times More Likely to Buy) with Dan Larkman How Programmatic Advertising Can Hyper-Target Your Ideal Audience (and Make Them 4.4 Times More Likely to Buy) with Dan Larkman Wed, 12 Jan 2022 22:00:19 GMT 32:10 61e0a5a34fc4740013f2da74 false https://shows.acast.com/garlic/episodes/dan-larkman 61e0a5a34fc4740013f2da74 5b8987fb8ca6d2e42f7d01e1 dan-larkman full 4 44 In the United States alone, 80% of the population have some sort of connected device or subscription in their household. This large potential audience creates a huge opportunity for brands and businesses through the use of programmatic advertising. Ian Garlic talks to Dan Larkman, the CEO & Founder of Keynes Digital, about his strategy for creating programmatic ads for OTTs. Dan discusses his tips for creating engaging, high-quality content that will make users 4.4 times more likely to purchase your products or services.


What You’ll Learn:

  • How to Make a User 4.4 Times More Likely to Purchase
  • Three Steps to Creating Attention-Grabbing Content for OTTs
  • The Simple Drag-and-Drop Tool to Spec Check Your Videos
  • Why There Are Big Marketing Opportunities on OTTs
  • Video Content Tips to Effectively Reach 80% of the US
  • What is the entry level budget for OTT Ads?


Connect with Dan:

Keynes Digital

Easy Tool to Spec Check

LinkedIn


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> In the United States alone, 80% of the population have some sort of connected device or subscription in their household. This large potential audience creates a huge opportunity for brands and businesses through the use of programmatic advertising. Ian Garlic talks to Dan Larkman, the CEO & Founder of Keynes Digital, about his strategy for creating programmatic ads for OTTs. Dan discusses his tips for creating engaging, high-quality content that will make users 4.4 times more likely to purchase your products or services.


What You’ll Learn:

  • How to Make a User 4.4 Times More Likely to Purchase
  • Three Steps to Creating Attention-Grabbing Content for OTTs
  • The Simple Drag-and-Drop Tool to Spec Check Your Videos
  • Why There Are Big Marketing Opportunities on OTTs
  • Video Content Tips to Effectively Reach 80% of the US
  • What is the entry level budget for OTT Ads?


Connect with Dan:

Keynes Digital

Easy Tool to Spec Check

LinkedIn


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> The Ultimate Guide to a Successful Small Business Marketing Strategy with Estie Rand The Ultimate Guide to a Successful Small Business Marketing Strategy with Estie Rand Mon, 10 Jan 2022 20:00:33 GMT 28:57 61e08abda698a30012b4dd83 false https://shows.acast.com/garlic/episodes/estie-rand 61e08abda698a30012b4dd83 5b8987fb8ca6d2e42f7d01e1 estie-rand full 4 43 For a lot of small businesses, it can be hard to choose what to prioritize both your time and money on. By defining your brand, optimizing your website, and creating a great offer, your marketing strategy can begin getting your small business the results you have been chasing your entire career. Ian Garlic talks to business consultant and Founder of Strand-Consulting, Estie Rand, about her best steps to fixing your marketing strategy today. Discover the checklist you should always use before creating your website as well as the 5 steps to creating a great sales funnel.


What You’ll Learn:

  • The Lie of the Laptop Lifestyle
  • How much time do Social Media Influencers spend on each day?
  • Where to Start Fixing Your Strategy
  • Definition of an Actual Brand
  • Niche VS Focus
  • How Your Website is Wasting Money
  • The Key Criteria to Great Websites
  • Necessary Checklist BEFORE Building a Website
  • How to Create an Offer
  • The 5 Steps to a Great Sales Funnel


Connect with Estie:

Estie Rand

Get Your Free Gift Today

LinkedIn


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> For a lot of small businesses, it can be hard to choose what to prioritize both your time and money on. By defining your brand, optimizing your website, and creating a great offer, your marketing strategy can begin getting your small business the results you have been chasing your entire career. Ian Garlic talks to business consultant and Founder of Strand-Consulting, Estie Rand, about her best steps to fixing your marketing strategy today. Discover the checklist you should always use before creating your website as well as the 5 steps to creating a great sales funnel.


What You’ll Learn:

  • The Lie of the Laptop Lifestyle
  • How much time do Social Media Influencers spend on each day?
  • Where to Start Fixing Your Strategy
  • Definition of an Actual Brand
  • Niche VS Focus
  • How Your Website is Wasting Money
  • The Key Criteria to Great Websites
  • Necessary Checklist BEFORE Building a Website
  • How to Create an Offer
  • The 5 Steps to a Great Sales Funnel


Connect with Estie:

Estie Rand

Get Your Free Gift Today

LinkedIn


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Steps to Social Media Success: The Organic Social Media Strategy That Works with Audra Brehm Steps to Social Media Success: The Organic Social Media Strategy That Works with Audra Brehm Fri, 07 Jan 2022 20:00:19 GMT 39:25 61e04aef10834900134e9f5b false https://shows.acast.com/garlic/episodes/audra-brehm 61e04aef10834900134e9f5b 5b8987fb8ca6d2e42f7d01e1 audra-brehm full 4 42 Are you wasting time on social media posts that get no engagement? Do you post the same thing to every single platform? Ian Garlic talks to Audra Brehm, the CEO & Founder of Brehm Media, about the organic social media strategy that actually gets results. She always explains what numbers you should be tracking on your social media and what platforms are best for health and beauty brands.


What You’ll Learn:

  • Organic Social Media Strategy That Works
  • The Toggle Problem That KILLS Your Social Media
  • How to Use Organic Social Media as Search Engine Optimization Strategy
  • Creating a Social Media Strategy for Your Health and Beauty Brand
  • Why are Content Calendars a joke?
  • The Analytics Numbers you SHOULD be tracking in your Social
  • The Two Platforms that are performing the best for Health and Beauty Brands
  • The Timeline for Social Media Success
  • Choosing a Great Social Media Agency for Health and Beauty
  • The Question Every Brand Should Be Asking


Connect with Audra:

Brehm Media

LinkedIn

Contact Audra!


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Are you wasting time on social media posts that get no engagement? Do you post the same thing to every single platform? Ian Garlic talks to Audra Brehm, the CEO & Founder of Brehm Media, about the organic social media strategy that actually gets results. She always explains what numbers you should be tracking on your social media and what platforms are best for health and beauty brands.


What You’ll Learn:

  • Organic Social Media Strategy That Works
  • The Toggle Problem That KILLS Your Social Media
  • How to Use Organic Social Media as Search Engine Optimization Strategy
  • Creating a Social Media Strategy for Your Health and Beauty Brand
  • Why are Content Calendars a joke?
  • The Analytics Numbers you SHOULD be tracking in your Social
  • The Two Platforms that are performing the best for Health and Beauty Brands
  • The Timeline for Social Media Success
  • Choosing a Great Social Media Agency for Health and Beauty
  • The Question Every Brand Should Be Asking


Connect with Audra:

Brehm Media

LinkedIn

Contact Audra!


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> The Energy of Speaking: The Ultimate Routine to Improve Your Speaking with Melanie Spring The Energy of Speaking: The Ultimate Routine to Improve Your Speaking with Melanie Spring Wed, 05 Jan 2022 21:00:01 GMT 34:44 61dc727d35501c0012c59682 false https://shows.acast.com/garlic/episodes/melanie-spring 61dc727d35501c0012c59682 5b8987fb8ca6d2e42f7d01e1 melanie-spring full 4 41 Tired of virtual meeting after virtual meeting? Do you feel like you’re constantly showing up worn out and hardly contributing to your team? Ian Garlic talks to Keynote Speaker and Speaker Trainer, Melanie Spring about her best tips for amplifying your voice and improving your speaking performance. Discover a simple, 2-minute tip to show up better on Zoom meetings and how you can improve your overall performance in speaking engagements to engage your audience.


What You’ll Learn:

  • Key Aspects of a Great Agency Owner
  • Figuring Out Your Energy
  • How Future Projecting Negatively Impacts Your Energy
  • A 2-Minute Way to Show Up Better on Zoom Meetings
  • Improve Your Performance by Developing an Energy Routine


Connect with Melanie:

Melanie Spring

Instagram

LinkedIn


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Tired of virtual meeting after virtual meeting? Do you feel like you’re constantly showing up worn out and hardly contributing to your team? Ian Garlic talks to Keynote Speaker and Speaker Trainer, Melanie Spring about her best tips for amplifying your voice and improving your speaking performance. Discover a simple, 2-minute tip to show up better on Zoom meetings and how you can improve your overall performance in speaking engagements to engage your audience.


What You’ll Learn:

  • Key Aspects of a Great Agency Owner
  • Figuring Out Your Energy
  • How Future Projecting Negatively Impacts Your Energy
  • A 2-Minute Way to Show Up Better on Zoom Meetings
  • Improve Your Performance by Developing an Energy Routine


Connect with Melanie:

Melanie Spring

Instagram

LinkedIn


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Double Your Lead Acceptance Rate Using Google My Business with Shaun Clark Double Your Lead Acceptance Rate Using Google My Business with Shaun Clark Mon, 03 Jan 2022 22:00:28 GMT 33:53 61d30d6b125a400013eb5936 false https://shows.acast.com/garlic/episodes/shaun-clark 61d30d6b125a400013eb5936 5b8987fb8ca6d2e42f7d01e1 shaun-clark full 4 40 Looking to scale your agency services? Are you trying to generate more leads? Ian Garlic talks to the Co-Founder of High Level, Shaun Clark, about his Google My Business tactics that can help you double your appointments. They also discuss the best method for implementing effective text marketing that won’t annoy your customers. Discover the best tips for scaling your agency using texting, emails, and Google!


What You’ll Learn:

  • The Importance of Forced Dials for Agencies
  • How to Implement Text Marketing That Works (and won’t annoy customers)
  • How Agencies Should Add New Services
  • New Laws That Could Make or Break Your Texts
  • Optimal Number of Times to Email a Prospect
  • Best Way to Deliver Video Case Stories
  • How to Double Your Appointments from Google My Business Without Ads


Connect with Shaun:

LinkedIn

Facebook

High Level 


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Looking to scale your agency services? Are you trying to generate more leads? Ian Garlic talks to the Co-Founder of High Level, Shaun Clark, about his Google My Business tactics that can help you double your appointments. They also discuss the best method for implementing effective text marketing that won’t annoy your customers. Discover the best tips for scaling your agency using texting, emails, and Google!


What You’ll Learn:

  • The Importance of Forced Dials for Agencies
  • How to Implement Text Marketing That Works (and won’t annoy customers)
  • How Agencies Should Add New Services
  • New Laws That Could Make or Break Your Texts
  • Optimal Number of Times to Email a Prospect
  • Best Way to Deliver Video Case Stories
  • How to Double Your Appointments from Google My Business Without Ads


Connect with Shaun:

LinkedIn

Facebook

High Level 


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> The Ultimate Guide to Successful Project Management with Karl Sakas The Ultimate Guide to Successful Project Management with Karl Sakas Wed, 29 Dec 2021 20:00:00 GMT 33:26 61cc83f254fc760012568d13 false https://shows.acast.com/garlic/episodes/the-ultimate-guide-to-successful-project-management-with-kar 61cc83f254fc760012568d13 5b8987fb8ca6d2e42f7d01e1 the-ultimate-guide-to-successful-project-management-with-kar full 4 39 Are you a project manager, or have hired a project manager, who doesn’t have a whole lot of experience or training in the role prior to being hired? You’re not alone. The task of project management can be an overwhelming nightmare, but it is a critical role within every successful agency or business. Ian Garlic talks to Karl Sakas, agency consultant and executive coach, about the project management hacks he has learned over time. Karl also explains what can destroy your sales and how to uncover issues before the start of a project.



What You’ll Learn:

  • The Hacks to Managing a Project Management Calendar
  • The Iron Triangle of Project Management
  • How to Uncover Project Issues Before the Start of the Project
  • How the Swoop and Poop can Destroy Your Sales and Projects
  • The Six Roles at an Agency
  • What to Delegate First in Your Agency


Connect with Karl:

LinkedIn

Twitter

Sakas & Company

Agency PM 101: Project Management Fundamentals Course


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Are you a project manager, or have hired a project manager, who doesn’t have a whole lot of experience or training in the role prior to being hired? You’re not alone. The task of project management can be an overwhelming nightmare, but it is a critical role within every successful agency or business. Ian Garlic talks to Karl Sakas, agency consultant and executive coach, about the project management hacks he has learned over time. Karl also explains what can destroy your sales and how to uncover issues before the start of a project.



What You’ll Learn:

  • The Hacks to Managing a Project Management Calendar
  • The Iron Triangle of Project Management
  • How to Uncover Project Issues Before the Start of the Project
  • How the Swoop and Poop can Destroy Your Sales and Projects
  • The Six Roles at an Agency
  • What to Delegate First in Your Agency


Connect with Karl:

LinkedIn

Twitter

Sakas & Company

Agency PM 101: Project Management Fundamentals Course


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> The YouTube Marketing Strategy for Getting Thousands of Views and More Clients with Julie Broad The YouTube Marketing Strategy for Getting Thousands of Views and More Clients with Julie Broad Mon, 27 Dec 2021 22:00:00 GMT 26:09 61ca235a682a65001201a15d false https://shows.acast.com/garlic/episodes/julie-broad 61ca235a682a65001201a15d 5b8987fb8ca6d2e42f7d01e1 julie-broad full 4 38 Looking to start a marketing strategy on YouTube but you’re overwhelmed by everything you have to do? With the right process, you can easily use YouTube to grow as an authority in your industry and bring potential clients right to your front door. Ian Garlic talks to Julie Broad, the President of Book Launchers, about how she has used YouTube and live streaming to grow in the publishing space. Discover how Julie has gotten hundreds of thousands of views on her channel and how YouTube has become her primary source of business.


What You’ll Learn:

  • The Two Keys to Creating a Great Non-Fiction Book
  • How to Use YouTube to Grow in the Publishing Space
  • The YouTube Strategy That Creates 80% of Julie’s Business
  • How to Get Massive Engagement Through Livestreaming
  • Seven Simple Steps to Publishing Your Book


Connect with Julie:

Overcome Your Fear of Writing a Book as a Business Owner

Book Launchers

The 7 Steps to Plan and Write Your Own Book

LinkedIn


Resources:

Headliner app co-founder Oliver Wellington’s no-frills Guide to Increasing Video Engagement by 1,200 Percent

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Looking to start a marketing strategy on YouTube but you’re overwhelmed by everything you have to do? With the right process, you can easily use YouTube to grow as an authority in your industry and bring potential clients right to your front door. Ian Garlic talks to Julie Broad, the President of Book Launchers, about how she has used YouTube and live streaming to grow in the publishing space. Discover how Julie has gotten hundreds of thousands of views on her channel and how YouTube has become her primary source of business.


What You’ll Learn:

  • The Two Keys to Creating a Great Non-Fiction Book
  • How to Use YouTube to Grow in the Publishing Space
  • The YouTube Strategy That Creates 80% of Julie’s Business
  • How to Get Massive Engagement Through Livestreaming
  • Seven Simple Steps to Publishing Your Book


Connect with Julie:

Overcome Your Fear of Writing a Book as a Business Owner

Book Launchers

The 7 Steps to Plan and Write Your Own Book

LinkedIn


Resources:

Headliner app co-founder Oliver Wellington’s no-frills Guide to Increasing Video Engagement by 1,200 Percent

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> The Keys to a Great Partnership Marketing Strategy That Works with Kelly Ground The Keys to a Great Partnership Marketing Strategy That Works with Kelly Ground Fri, 17 Dec 2021 22:00:16 GMT 31:48 61c9e7697f830600126c99fd false https://shows.acast.com/garlic/episodes/kelly-ground 61c9e7697f830600126c99fd 5b8987fb8ca6d2e42f7d01e1 kelly-ground full 4 37 Curious about the marketing strategy used by the biggest companies in the world? Ian Garlic talks to Kelly Ground, the Head of Affiliate and Brand Strategy at Acceleration Partners, about the benefits of affiliate marketing. Kelly explains their process for creating an affiliate strategy that gets results and has allowed them to work with brands such as Instacart and Target. She also explains how to find the right partner and the keys to a great partnership marketing strategy.


What You’ll Learn:

  • The Marketing Manager for HSN that Doubled Their Affiliate Marketing
  • Using Affiliate Marketing for Non eCommerce Brands 
  • Best Process for Creating an Affiliate Strategy for Your Company
  • The Keys to a Great Partnership Marketing  Strategy That Works
  • How to Find the RIGHT Partner for Affiliate Marketing
  • The Customer Coupon Hack


Connect with Kelly:

Acceleration Partners

LinkedIn



Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Curious about the marketing strategy used by the biggest companies in the world? Ian Garlic talks to Kelly Ground, the Head of Affiliate and Brand Strategy at Acceleration Partners, about the benefits of affiliate marketing. Kelly explains their process for creating an affiliate strategy that gets results and has allowed them to work with brands such as Instacart and Target. She also explains how to find the right partner and the keys to a great partnership marketing strategy.


What You’ll Learn:

  • The Marketing Manager for HSN that Doubled Their Affiliate Marketing
  • Using Affiliate Marketing for Non eCommerce Brands 
  • Best Process for Creating an Affiliate Strategy for Your Company
  • The Keys to a Great Partnership Marketing  Strategy That Works
  • How to Find the RIGHT Partner for Affiliate Marketing
  • The Customer Coupon Hack


Connect with Kelly:

Acceleration Partners

LinkedIn



Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> The Ultimate Guide for Using YouTube Ads to Position Your Business with Kasim Aslam The Ultimate Guide for Using YouTube Ads to Position Your Business with Kasim Aslam Mon, 13 Dec 2021 22:00:00 GMT 49:13 61b7a4e648392200133df934 false https://shows.acast.com/garlic/episodes/kasim-aslam 61b7a4e648392200133df934 5b8987fb8ca6d2e42f7d01e1 kasim-aslam full 4 36 For any agency, new or established, creating ads for the first time can be challenging. A variety of mistakes can be made, leading agencies to dismiss the idea of ads entirely. Ian Garlic talks to Kasim Aslam, Founder & CEO of Solutions 8, about his own journey to becoming an ad expert. Kasim tells the story of how he had the highest performing real estate investment campaign in the world. Discover the best ways to use YouTube Ads to get the best results for your business and how to get Google to optimize your campaigns faster.


What You’ll Learn:

  • Discover the Current Trends in Google Ads
  • The Secret to Get Google to Optimize Your Campaigns Faster 
  • Top Two Steps to Positioning Yourself Using YouTube Ads
  • How Kasim Had the Highest-Performing Real Estate Investment Campaign in the World
  • Simple First Steps for a New Digital Agency to Get Traffic


Connect with Kasim:

Solutions 8

YouTube

LinkedIn



Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> For any agency, new or established, creating ads for the first time can be challenging. A variety of mistakes can be made, leading agencies to dismiss the idea of ads entirely. Ian Garlic talks to Kasim Aslam, Founder & CEO of Solutions 8, about his own journey to becoming an ad expert. Kasim tells the story of how he had the highest performing real estate investment campaign in the world. Discover the best ways to use YouTube Ads to get the best results for your business and how to get Google to optimize your campaigns faster.


What You’ll Learn:

  • Discover the Current Trends in Google Ads
  • The Secret to Get Google to Optimize Your Campaigns Faster 
  • Top Two Steps to Positioning Yourself Using YouTube Ads
  • How Kasim Had the Highest-Performing Real Estate Investment Campaign in the World
  • Simple First Steps for a New Digital Agency to Get Traffic


Connect with Kasim:

Solutions 8

YouTube

LinkedIn



Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Discover How To Write Award-Winning Books and Get 6-Figure Book Deals with Lisa Tener Discover How To Write Award-Winning Books and Get 6-Figure Book Deals with Lisa Tener Fri, 10 Dec 2021 22:00:00 GMT 36:29 61b3b59c2dff900013550b4e false https://shows.acast.com/garlic/episodes/lisa-tener 61b3b59c2dff900013550b4e 5b8987fb8ca6d2e42f7d01e1 lisa-tener full 4 35 Looking to improve content across all platforms of your business? By consistently journaling, you’ll be able to use the written content and ideas for blog posts on your website, videos, and even future products or business ventures. Ian Garlic talks with Lisa Tener, Bestselling Author & Book Coach, about the keys to writing award-winning books and how journaling can help you build up your content. Discover the dangers of not journaling and how to complete your first draft in only 8 weeks. 


What You’ll Learn:

  • The Keys to Creating Award-Winning Books
  • How QR Codes Helped One Author Win Business Books Awards
  • How to Create Better Blog Posts Using Journaling
  • Overcoming Perfection Through Journaling
  • The Danger of NOT Journaling Before Creating a Video
  • How to Complete Your First Draft in 8 Weeks


Connect with Lisa:

Learn More About Lisa

Twitter

LinkedIn

BOOK: The Joy of Writing Journal

FREE Training: Bring Your Book To Life

Facebook Group: Write and Create


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Looking to improve content across all platforms of your business? By consistently journaling, you’ll be able to use the written content and ideas for blog posts on your website, videos, and even future products or business ventures. Ian Garlic talks with Lisa Tener, Bestselling Author & Book Coach, about the keys to writing award-winning books and how journaling can help you build up your content. Discover the dangers of not journaling and how to complete your first draft in only 8 weeks. 


What You’ll Learn:

  • The Keys to Creating Award-Winning Books
  • How QR Codes Helped One Author Win Business Books Awards
  • How to Create Better Blog Posts Using Journaling
  • Overcoming Perfection Through Journaling
  • The Danger of NOT Journaling Before Creating a Video
  • How to Complete Your First Draft in 8 Weeks


Connect with Lisa:

Learn More About Lisa

Twitter

LinkedIn

BOOK: The Joy of Writing Journal

FREE Training: Bring Your Book To Life

Facebook Group: Write and Create


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Three Simple Ways to Improve Your Law Firm Using Marketing with Jordan Ostroff Three Simple Ways to Improve Your Law Firm Using Marketing with Jordan Ostroff Wed, 08 Dec 2021 22:00:00 GMT 29:11 61b1151960dbc40013bd0d1b false https://shows.acast.com/garlic/episodes/jordan-ostroff 61b1151960dbc40013bd0d1b 5b8987fb8ca6d2e42f7d01e1 jordan-ostroff full 4 34 When attorneys hear the term ‘legal marketing,’ many object to the idea because it feels disingenuous. What they don’t realize is the vicious cycles they can fall into resulting in a waste of their money and time. Ian Garlic talks to Jordan Ostroff, the President of LegalEase Marketing, about his own journey of getting into the marketing aspects of law. Jordan discusses the two marketing fundamentals to turn any law firm around and how you can improve your law firm easily.


What You’ll Learn:

  • Getting into the Marketing Aspect of Law
  • The Two Marketing Fundamentals That Turn Law Firms Around
  • The First Steps to Growing a Business
  • The Vicious Cycle That Wastes Attorney’s Money
  • How to Improve Your Law Firm Using CRM


Connect with Jordan:

LegalEase Marketing

LinkedIn

Jordan’s Thoughts on Law Firm Marketing


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> When attorneys hear the term ‘legal marketing,’ many object to the idea because it feels disingenuous. What they don’t realize is the vicious cycles they can fall into resulting in a waste of their money and time. Ian Garlic talks to Jordan Ostroff, the President of LegalEase Marketing, about his own journey of getting into the marketing aspects of law. Jordan discusses the two marketing fundamentals to turn any law firm around and how you can improve your law firm easily.


What You’ll Learn:

  • Getting into the Marketing Aspect of Law
  • The Two Marketing Fundamentals That Turn Law Firms Around
  • The First Steps to Growing a Business
  • The Vicious Cycle That Wastes Attorney’s Money
  • How to Improve Your Law Firm Using CRM


Connect with Jordan:

LegalEase Marketing

LinkedIn

Jordan’s Thoughts on Law Firm Marketing


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> The Simple Method to Boost Your SaaS Business Revenue with David Henzel The Simple Method to Boost Your SaaS Business Revenue with David Henzel Mon, 06 Dec 2021 20:00:53 GMT 34:22 61a7a2b355afeb00131213db false https://shows.acast.com/garlic/episodes/david-henzel 61a7a2b355afeb00131213db 5b8987fb8ca6d2e42f7d01e1 david-henzel full 4 33 Boost your SaaS revenue and potentially add up to millions of dollars with these simple methods. Ian Garlic talks to David Henzel, the CEO of UpCoach, about his experience successfully scaling and managing multiple brands. They discuss David’s experience and his secret to developing great partners. David also tells the crazy story of how his email marketing resulted in him receiving death threats. 


What You’ll Learn:

  • Successfully Managing Multiple Brands
  • The Key to Figuring Out Your Marketing Channels
  • The Secret to Developing Great Partners
  • Boosting SaaS Revenue and Adding Millions
  • David’s Marketing Strategy That Resulted in Death Threats


Connect with David:

More About David

LinkedIn 

Facebook

What are B Corps?


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Boost your SaaS revenue and potentially add up to millions of dollars with these simple methods. Ian Garlic talks to David Henzel, the CEO of UpCoach, about his experience successfully scaling and managing multiple brands. They discuss David’s experience and his secret to developing great partners. David also tells the crazy story of how his email marketing resulted in him receiving death threats. 


What You’ll Learn:

  • Successfully Managing Multiple Brands
  • The Key to Figuring Out Your Marketing Channels
  • The Secret to Developing Great Partners
  • Boosting SaaS Revenue and Adding Millions
  • David’s Marketing Strategy That Resulted in Death Threats


Connect with David:

More About David

LinkedIn 

Facebook

What are B Corps?


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Charles Byrd Discusses How to Grow Your Business Through Partnerships Charles Byrd Discusses How to Grow Your Business Through Partnerships Fri, 03 Dec 2021 20:00:43 GMT 32:09 61a7a211b2b58700134da251 false https://shows.acast.com/garlic/episodes/charles-byrd 61a7a211b2b58700134da251 5b8987fb8ca6d2e42f7d01e1 charles-byrd full 4 32 Imagine gaining over a million views on a course in the span of only four years. Ian Garlic talks to joint venture expert Charles Byrd, the CEO of Pureflow.pro, about his partnership strategies and the process that allows him to get in front of a large number of people. In this episode, discover the formula to finding the perfect partners for you and the biggest mistakes businesses make in joint ventures.


What You’ll Learn:

  • Growing an Audience Through Networking
  • How to Market an Online Course Towards Ideal Clients
  • The Simple Strategy to Creating Referral Partners
  • Biggest Mistakes in Joint Ventures
  • The Formula to Finding the Perfect Partners


Connect with Charles:

Talk with Charles and His Team Today

Pure JV 

LinkedIn


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Imagine gaining over a million views on a course in the span of only four years. Ian Garlic talks to joint venture expert Charles Byrd, the CEO of Pureflow.pro, about his partnership strategies and the process that allows him to get in front of a large number of people. In this episode, discover the formula to finding the perfect partners for you and the biggest mistakes businesses make in joint ventures.


What You’ll Learn:

  • Growing an Audience Through Networking
  • How to Market an Online Course Towards Ideal Clients
  • The Simple Strategy to Creating Referral Partners
  • Biggest Mistakes in Joint Ventures
  • The Formula to Finding the Perfect Partners


Connect with Charles:

Talk with Charles and His Team Today

Pure JV 

LinkedIn


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> The Keys to Running a Great e-Commerce Offer Campaign with Tony Grebmeier from ShipOffers The Keys to Running a Great e-Commerce Offer Campaign with Tony Grebmeier from ShipOffers Wed, 01 Dec 2021 20:00:56 GMT 39:16 61a79b0f8410f500125e9870 false https://shows.acast.com/garlic/episodes/tony-grebmeier 61a79b0f8410f500125e9870 5b8987fb8ca6d2e42f7d01e1 tony-grebmeier full 4 31 As an online entrepreneur, frequency, consistency, and staying true to yourself are the most important things you can do to contribute to your success. Ian Garlic talks to Tony Grebmeier, the CEO of ShipOffers, and discusses his experience and learned lessons as an entrepreneur over the past 26 years. Tony also discusses how to stay memorable in marketing and the importance of resilience. 


What You’ll Learn:

  • How to Stay Memorable in Marketing
  • The Keys to Running a Great e-Commerce Offer Campaign
  • Staying Openminded to Change
  • How Consistency Leads to Success
  • Tony’s Biggest Piece of Business Advice


Connect with Tony:

ShipOffers

Be Fulfilled Podcast


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> As an online entrepreneur, frequency, consistency, and staying true to yourself are the most important things you can do to contribute to your success. Ian Garlic talks to Tony Grebmeier, the CEO of ShipOffers, and discusses his experience and learned lessons as an entrepreneur over the past 26 years. Tony also discusses how to stay memorable in marketing and the importance of resilience. 


What You’ll Learn:

  • How to Stay Memorable in Marketing
  • The Keys to Running a Great e-Commerce Offer Campaign
  • Staying Openminded to Change
  • How Consistency Leads to Success
  • Tony’s Biggest Piece of Business Advice


Connect with Tony:

ShipOffers

Be Fulfilled Podcast


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Grow Your SaaS Business and Get Results Using These Rapid Fire Video Methods with Paris Childress Grow Your SaaS Business and Get Results Using These Rapid Fire Video Methods with Paris Childress Mon, 29 Nov 2021 22:25:38 GMT 33:31 61a5541743ec7d001a614e5a false https://shows.acast.com/garlic/episodes/paris-childress 61a5541743ec7d001a614e5a 5b8987fb8ca6d2e42f7d01e1 paris-childress full 4 30 If you could take advantage of the best tool to get your customers and potential clients to take immediate action, would you? Ian Garlic talks to Paris Childress, the CEO of Hop Online Ltd., about the best content to improve conversion. Paris also discusses how one SaaS product got over 100,000 customers in 16 months.


What You’ll Learn:

  • How One SaaS Product Got Over 100K Customers in 16 Months
  • Implementing Direct Response into SaaS Marketing
  • Improve Bottom of Funnel Conversion with This Content
  • The Best Trigger to Get Customers to Take Action
  • Steps for Getting Started with Performance Max


Connect with Paris:

Hop Online Ltd.

LinkedIn


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> If you could take advantage of the best tool to get your customers and potential clients to take immediate action, would you? Ian Garlic talks to Paris Childress, the CEO of Hop Online Ltd., about the best content to improve conversion. Paris also discusses how one SaaS product got over 100,000 customers in 16 months.


What You’ll Learn:

  • How One SaaS Product Got Over 100K Customers in 16 Months
  • Implementing Direct Response into SaaS Marketing
  • Improve Bottom of Funnel Conversion with This Content
  • The Best Trigger to Get Customers to Take Action
  • Steps for Getting Started with Performance Max


Connect with Paris:

Hop Online Ltd.

LinkedIn


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Generating Unique Ideas for Your Business Using This Simple Model with Will Burns from Ideasicle X Generating Unique Ideas for Your Business Using This Simple Model with Will Burns from Ideasicle X Fri, 19 Nov 2021 19:00:55 GMT 29:33 619e7f6ba107c40013864f2f false https://shows.acast.com/garlic/episodes/will-burns 619e7f6ba107c40013864f2f 5b8987fb8ca6d2e42f7d01e1 will-burns full 4 29 A lot of businesses use one designated person to come up with their ideas. What if, instead of one, a business had four different perspectives working together on an assignment or a task? Ian Garlic talks to Will Burns, the Founder of Ideasicle X, about his new SAS platform designed specifically for four people to work together on ideas. Will discusses how this model is important and beneficial to the improvement of any project. He also discusses how he convinced RadioShack to invite his agency to a pitch with 20 other agencies, where he ultimately won. 


What You’ll Learn:

  • The Magic of a Group of Four
  • How the Wrong Ideas Lead to the Best Ideas
  • The Idea Generation Software That Will Improve Any Assignment
  • How Will Convinced RadioShack to Invite His Agency to a Pitch


Connect with Will:

Ideasicle X

LinkedIn

WillB@ideasiclex.com 


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> A lot of businesses use one designated person to come up with their ideas. What if, instead of one, a business had four different perspectives working together on an assignment or a task? Ian Garlic talks to Will Burns, the Founder of Ideasicle X, about his new SAS platform designed specifically for four people to work together on ideas. Will discusses how this model is important and beneficial to the improvement of any project. He also discusses how he convinced RadioShack to invite his agency to a pitch with 20 other agencies, where he ultimately won. 


What You’ll Learn:

  • The Magic of a Group of Four
  • How the Wrong Ideas Lead to the Best Ideas
  • The Idea Generation Software That Will Improve Any Assignment
  • How Will Convinced RadioShack to Invite His Agency to a Pitch


Connect with Will:

Ideasicle X

LinkedIn

WillB@ideasiclex.com 


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]]> Adding Services or Products to Your Business Using White Label Implementation with Dobbin Buck Adding Services or Products to Your Business Using White Label Implementation with Dobbin Buck Wed, 17 Nov 2021 23:00:00 GMT 50:05 61957482958244001201d284 false https://shows.acast.com/garlic/episodes/dobbin-buck 61957482958244001201d284 5b8987fb8ca6d2e42f7d01e1 dobbin-buck full 4 28 What started as a small, cramped office with a 5-person team in 2008 has become an incredible 50-person remote team of experts. Ian Garlic talks to Dobbin Buck, the Co-Owner of GetUWired, about identifying needed skill sets and finding the right people to join your team. They also discuss adding services to your business using white label implementation.


What You’ll Learn:

  • Staying Ahead of the Curve to Serve Small Businesses
  • Identifying Needed Skill Sets and Finding the Right People
  • Maintaining an Incredible Team
  • Adding Services or Products to Your Business Using White Label Implementation
  • The Main Key to Being Successful at Sales
  • Why Dobbin Got Shot At in the Woods


Connect with Dobbin:

GetUWired

LinkedIn

Facebook

Instagram



Resources:

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]]> What started as a small, cramped office with a 5-person team in 2008 has become an incredible 50-person remote team of experts. Ian Garlic talks to Dobbin Buck, the Co-Owner of GetUWired, about identifying needed skill sets and finding the right people to join your team. They also discuss adding services to your business using white label implementation.


What You’ll Learn:

  • Staying Ahead of the Curve to Serve Small Businesses
  • Identifying Needed Skill Sets and Finding the Right People
  • Maintaining an Incredible Team
  • Adding Services or Products to Your Business Using White Label Implementation
  • The Main Key to Being Successful at Sales
  • Why Dobbin Got Shot At in the Woods


Connect with Dobbin:

GetUWired

LinkedIn

Facebook

Instagram



Resources:

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Hosted on Acast. See acast.com/privacy for more information.

]]> Mandi Ellefson, from Hands-Off CEO, on Selling $50K Offers in Four Weeks and Scaling Your Agency Mandi Ellefson, from Hands-Off CEO, on Selling $50K Offers in Four Weeks and Scaling Your Agency Tue, 16 Nov 2021 20:00:21 GMT 42:41 61953309cb3c660012e2a143 false https://shows.acast.com/garlic/episodes/mandi-ellefson 61953309cb3c660012e2a143 5b8987fb8ca6d2e42f7d01e1 mandi-ellefson full 4 27 In marketing, four weeks pass in the blink of an eye. It doesn’t feel like enough time to productively complete a massive project, much less scale your agency or business to the next level. Ian Garlic talks with Mandi Ellefson, the Founder of Hands-Off CEO, about how she’s able to help clients sell minimum $50k offers within four weeks. Mandi also discusses the importance of documenting client stories and milestones in order to improve your sales process. 


What You’ll Learn:

  • Stressed Out with Low Pay? Move on with this roadmap.
  • Double Your Price Point with This 5-Step Process
  • Improving Sales Using Client’s Stories and Milestones
  • Jump Ahead of Your Competition in the Early Stages (around 22 min)
  • Identifying Your Potential for Half Million Dollar Results
  • How to Sell (at Least) $50k Offers in Four Weeks


Connect with Mandi:

LinkedIn

Hands-Off CEO

Scale Your Agency with this Roadmap


Resources:

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]]> In marketing, four weeks pass in the blink of an eye. It doesn’t feel like enough time to productively complete a massive project, much less scale your agency or business to the next level. Ian Garlic talks with Mandi Ellefson, the Founder of Hands-Off CEO, about how she’s able to help clients sell minimum $50k offers within four weeks. Mandi also discusses the importance of documenting client stories and milestones in order to improve your sales process. 


What You’ll Learn:

  • Stressed Out with Low Pay? Move on with this roadmap.
  • Double Your Price Point with This 5-Step Process
  • Improving Sales Using Client’s Stories and Milestones
  • Jump Ahead of Your Competition in the Early Stages (around 22 min)
  • Identifying Your Potential for Half Million Dollar Results
  • How to Sell (at Least) $50k Offers in Four Weeks


Connect with Mandi:

LinkedIn

Hands-Off CEO

Scale Your Agency with this Roadmap


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

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]]> The Elements of a Successful Pitch Deck and Raising Money for Your Startup with Leslee Cohen The Elements of a Successful Pitch Deck and Raising Money for Your Startup with Leslee Cohen Mon, 15 Nov 2021 22:00:34 GMT 30:55 6193fdd1ff1cc10012998f61 false https://shows.acast.com/garlic/episodes/leslee-cohen 6193fdd1ff1cc10012998f61 5b8987fb8ca6d2e42f7d01e1 leslee-cohen full 4 26 For many startups, fundraising and marketing is a common part of the early stages. It can be a challenge raising that money and developing a pitch that will wow investors. Ian Garlic talks with business attorney Leslee Cohen, from AllRise Legal Counsel, about the ideal elements of a pitch deck. She also discusses the top two things investors look for in a pitch deck and when you should get an NDA involved.


What You’ll Learn:

  • When to See A Professional About Raising Money for Your Startup
  • The Worst (and Funniest) Pitch Decks
  • Top Two Things Investors Look For in a Pitch Deck
  • Ideal Elements of a Pitch Deck
  • Should You Ask VCs to Sign an NDA?



Connect with Leslee:

LinkedIn

All Rise Legal Counsel


Resources:

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Hosted on Acast. See acast.com/privacy for more information.

]]> For many startups, fundraising and marketing is a common part of the early stages. It can be a challenge raising that money and developing a pitch that will wow investors. Ian Garlic talks with business attorney Leslee Cohen, from AllRise Legal Counsel, about the ideal elements of a pitch deck. She also discusses the top two things investors look for in a pitch deck and when you should get an NDA involved.


What You’ll Learn:

  • When to See A Professional About Raising Money for Your Startup
  • The Worst (and Funniest) Pitch Decks
  • Top Two Things Investors Look For in a Pitch Deck
  • Ideal Elements of a Pitch Deck
  • Should You Ask VCs to Sign an NDA?



Connect with Leslee:

LinkedIn

All Rise Legal Counsel


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Grow Over a $20 Million Exit Using a Pay Per Lead Model with Ian Bentley How to Grow Over a $20 Million Exit Using a Pay Per Lead Model with Ian Bentley Fri, 12 Nov 2021 19:00:45 GMT 33:30 6192b3340cc14d001341ed37 false https://shows.acast.com/garlic/episodes/ian-bentley 6192b3340cc14d001341ed37 5b8987fb8ca6d2e42f7d01e1 ian-bentley full 4 25 Picture this: A theater major gets into digital marketing. He starts and scales a company that he then sells for $20 million. Ian Garlic talks to Ian Bentley about his journey from theater, to being in a rock band, to an 8-figure exit deal using a pay-per-lead model. Discover agencies’ biggest mistakes when taking on clients and the best elements for building a pay-per-lead agency.


What You’ll Learn:

  • Biggest Mistake Agencies Make When Taking on Clients
  • Lead Gen Agency VS Regular Agency
  • Elements of Building a Pay-Per-Lead Agency
  • Biggest Challenges to Growing a Pay-Per-Lead Agency
  • Lessons in Exiting a Company



Connect with Ian:

Pivot and Scale

Youtube

LinkedIn


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Picture this: A theater major gets into digital marketing. He starts and scales a company that he then sells for $20 million. Ian Garlic talks to Ian Bentley about his journey from theater, to being in a rock band, to an 8-figure exit deal using a pay-per-lead model. Discover agencies’ biggest mistakes when taking on clients and the best elements for building a pay-per-lead agency.


What You’ll Learn:

  • Biggest Mistake Agencies Make When Taking on Clients
  • Lead Gen Agency VS Regular Agency
  • Elements of Building a Pay-Per-Lead Agency
  • Biggest Challenges to Growing a Pay-Per-Lead Agency
  • Lessons in Exiting a Company



Connect with Ian:

Pivot and Scale

Youtube

LinkedIn


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> John Ruhlin on the Ultimate Business Holiday Gift Guide, Giftology Group John Ruhlin on the Ultimate Business Holiday Gift Guide, Giftology Group Thu, 11 Nov 2021 17:00:00 GMT 38:04 618d94c25199260012489288 false https://shows.acast.com/garlic/episodes/john-ruhlin 618d94c25199260012489288 5b8987fb8ca6d2e42f7d01e1 john-ruhlin full 4 24 When was the last time you invested $100k into the top 50 relationships that allow you to even have a company? Ian Garlic talks to John Ruhlin, the author of Giftology, about choosing a gift that will make an impact in your business relationships. John also explains what you should be sending to clients during the holidays instead of gifts, and when you should actually give them gifts. 


What You’ll Learn:

  • How to Show Up in Unusual Ways to a Client (3:28)
  • The Biggest Mistakes in Gift Giving (6:16)
  • Why Aren't You Investing in Your Relationships the RIGHT Way (6:58)
  • The #1 Rule of Holiday Gifting 
  • How to Choose a Gift that will MAKE an Impact
  • How much money should you invest in your team relationships?
  • What to do instead of sending gifts to your clients during the holidays
  • When You SHOULD be Gifting Your Clients
  • Confusing Promotional Products and Gifts



Connect with John:

John Ruhlin

Giftology Group

Get Giftology Today!

LinkedIn

Instagram


Resources:

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]]> When was the last time you invested $100k into the top 50 relationships that allow you to even have a company? Ian Garlic talks to John Ruhlin, the author of Giftology, about choosing a gift that will make an impact in your business relationships. John also explains what you should be sending to clients during the holidays instead of gifts, and when you should actually give them gifts. 


What You’ll Learn:

  • How to Show Up in Unusual Ways to a Client (3:28)
  • The Biggest Mistakes in Gift Giving (6:16)
  • Why Aren't You Investing in Your Relationships the RIGHT Way (6:58)
  • The #1 Rule of Holiday Gifting 
  • How to Choose a Gift that will MAKE an Impact
  • How much money should you invest in your team relationships?
  • What to do instead of sending gifts to your clients during the holidays
  • When You SHOULD be Gifting Your Clients
  • Confusing Promotional Products and Gifts



Connect with John:

John Ruhlin

Giftology Group

Get Giftology Today!

LinkedIn

Instagram


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

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Hosted on Acast. See acast.com/privacy for more information.

]]> Go For No: Andrea Waltz Explains The Simple Tactic to Triple Your Sales Go For No: Andrea Waltz Explains The Simple Tactic to Triple Your Sales Thu, 11 Nov 2021 00:00:00 GMT 31:35 618af3528722a50013185a12 false https://shows.acast.com/garlic/episodes/andrea-waltz 618af3528722a50013185a12 5b8987fb8ca6d2e42f7d01e1 andrea-waltz full 4 23 Being told, “No,” and facing rejection can be some of the most difficult situations somebody faces. The shame somebody can feel and the sinking feeling in their stomach makes many of us fear failure and avoid taking any risk that can cause it. Ian Garlic talks with Andrea Waltz, the author of Go for No, about the benefits of rejection and why you should seek it out. They also discuss improving your sales process through analyzing trends.


What You’ll Learn:

  • 2 Great Results of Rejection
  • The Benefit of Setting Goals for Failure
  • How Negative Engagement Can Be Good PR
  • How to Reprogram Your Brain’s Reaction to Failure
  • Improve Your Sales Process Through Trends



Connect with Andrea:

Go For No

Order the Book Today

LinkedIn



Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Being told, “No,” and facing rejection can be some of the most difficult situations somebody faces. The shame somebody can feel and the sinking feeling in their stomach makes many of us fear failure and avoid taking any risk that can cause it. Ian Garlic talks with Andrea Waltz, the author of Go for No, about the benefits of rejection and why you should seek it out. They also discuss improving your sales process through analyzing trends.


What You’ll Learn:

  • 2 Great Results of Rejection
  • The Benefit of Setting Goals for Failure
  • How Negative Engagement Can Be Good PR
  • How to Reprogram Your Brain’s Reaction to Failure
  • Improve Your Sales Process Through Trends



Connect with Andrea:

Go For No

Order the Book Today

LinkedIn



Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Reduce Thousands of Dollars on Shipment Using Inventory Optimization with Fabricio Miranda from Flieber Reduce Thousands of Dollars on Shipment Using Inventory Optimization with Fabricio Miranda from Flieber Tue, 09 Nov 2021 19:00:00 GMT 30:20 618ad1b5057ef80013302923 false https://shows.acast.com/garlic/episodes/fabricio-miranda 618ad1b5057ef80013302923 5b8987fb8ca6d2e42f7d01e1 fabricio-miranda full 4 22 Inventory optimization, although it might sound unimportant, can affect your marketing budget, reviews, and the profitability of your e-commerce store. With a proper system in place, you save your business thousands of dollars a year on shipment. Ian Garlic talks to Fabricio Miranda, the CEO of Flieber, Inc., about maximizing costs through inventory optimization. Fabricio goes in depth about his own system and how he was able to make $10 million in his first year as a seller.



What You’ll Learn:

  • How Fabricio Made $10 Million in the First Year as a Seller
  • Reducing Thousands of Dollars on Shipment Per Year
  • How to Maximize Costs Through Inventory Optimization
  • The Risk of Getting Too Much Business
  • The System That Forecasts Future Orders Needed



Connect with Fabricio:

Flieber, Inc.

Linkedin

Facebook




Resources:

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]]> Inventory optimization, although it might sound unimportant, can affect your marketing budget, reviews, and the profitability of your e-commerce store. With a proper system in place, you save your business thousands of dollars a year on shipment. Ian Garlic talks to Fabricio Miranda, the CEO of Flieber, Inc., about maximizing costs through inventory optimization. Fabricio goes in depth about his own system and how he was able to make $10 million in his first year as a seller.



What You’ll Learn:

  • How Fabricio Made $10 Million in the First Year as a Seller
  • Reducing Thousands of Dollars on Shipment Per Year
  • How to Maximize Costs Through Inventory Optimization
  • The Risk of Getting Too Much Business
  • The System That Forecasts Future Orders Needed



Connect with Fabricio:

Flieber, Inc.

Linkedin

Facebook




Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> The Community Manual: 3 Fundamentals to Building a Thriving Community with Tom Ross The Community Manual: 3 Fundamentals to Building a Thriving Community with Tom Ross Thu, 04 Nov 2021 21:00:00 GMT 31:28 61842a36685d4b00120ed532 false https://shows.acast.com/garlic/episodes/tom-ross-media 61842a36685d4b00120ed532 5b8987fb8ca6d2e42f7d01e1 tom-ross-media full 4 21 If done right, a community can be a supportive place full of people either in your situation or in the position you’re working towards. A community allows you to believe you can create something bigger than yourself. Ian Garlic talks to Tom Ross, the CEO of Design Cuts, about the fundamentals to building a community that will thrive. They also discuss what is absolutely necessary when creating a community if you want it to succeed.


What You’ll Learn:

  • The Positive Impact of Having a Community
  • Establishing a Positive Reputation in the Industry Through Kindness
  • The Fundamentals to Building a Thriving Community
  • One Necessary Component When Starting Your Community
  • How Patience Pays Off



Connect with Tom:

LinkedIn

Instagram

Design Cuts

The Community Manual



Resources:

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Book a Discovery Call Today with Our Experts

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Hosted on Acast. See acast.com/privacy for more information.

]]> If done right, a community can be a supportive place full of people either in your situation or in the position you’re working towards. A community allows you to believe you can create something bigger than yourself. Ian Garlic talks to Tom Ross, the CEO of Design Cuts, about the fundamentals to building a community that will thrive. They also discuss what is absolutely necessary when creating a community if you want it to succeed.


What You’ll Learn:

  • The Positive Impact of Having a Community
  • Establishing a Positive Reputation in the Industry Through Kindness
  • The Fundamentals to Building a Thriving Community
  • One Necessary Component When Starting Your Community
  • How Patience Pays Off



Connect with Tom:

LinkedIn

Instagram

Design Cuts

The Community Manual



Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Make Double Your Budget Using Geofencing Marketing with Justin Croxton from Propellant Media How to Make Double Your Budget Using Geofencing Marketing with Justin Croxton from Propellant Media Thu, 04 Nov 2021 00:15:00 GMT 36:27 6183248355ef050013f8771c false https://shows.acast.com/garlic/episodes/justin-croxton 6183248355ef050013f8771c 5b8987fb8ca6d2e42f7d01e1 justin-croxton full 4 20 Knowing your avatar is key to good marketers. For great marketers, knowing the avatar’s exact moment situation is even better. Geofencing marketing can make this possible. Ian Garlic talks to Justin Croxton, the CEO of Propellant Media, about how to target your avatar’s situation using geofencing marketing. Justin also explains how many brick and mortar businesses can make more than double their budget back by focusing on the right elements.


What You’ll Learn:

  • What is Geofencing Marketing?
  • How to Target Your Ideal Avatar’s Situation
  • The Strategy Car Dealerships, and Other Businesses, Can Take Advantage Of
  • Using Geofencing Campaigns During the Shift to Digital
  • Brands Can Make More Than Double Their Budget By Focusing On THIS



Connect with Justin:

Propellant Media

LinkedIn



Resources:

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Book a Discovery Call Today with Our Experts

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Hosted on Acast. See acast.com/privacy for more information.

]]> Knowing your avatar is key to good marketers. For great marketers, knowing the avatar’s exact moment situation is even better. Geofencing marketing can make this possible. Ian Garlic talks to Justin Croxton, the CEO of Propellant Media, about how to target your avatar’s situation using geofencing marketing. Justin also explains how many brick and mortar businesses can make more than double their budget back by focusing on the right elements.


What You’ll Learn:

  • What is Geofencing Marketing?
  • How to Target Your Ideal Avatar’s Situation
  • The Strategy Car Dealerships, and Other Businesses, Can Take Advantage Of
  • Using Geofencing Campaigns During the Shift to Digital
  • Brands Can Make More Than Double Their Budget By Focusing On THIS



Connect with Justin:

Propellant Media

LinkedIn



Resources:

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Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Make Sales Easier Using This 3-Step Storytelling Process with Park Howell and Mark Smyth from Business of Story Make Sales Easier Using This 3-Step Storytelling Process with Park Howell and Mark Smyth from Business of Story Tue, 02 Nov 2021 22:00:00 GMT 35:11 6181ace14696b40011b9c2fb false https://shows.acast.com/garlic/episodes/park-howell-and-mark-smyth 6181ace14696b40011b9c2fb 5b8987fb8ca6d2e42f7d01e1 park-howell-and-mark-smyth full 4 19 Are your sales lacking? Are your salespeople unmotivated, affecting the quality of their work? Integrating storytelling within your sales process is critical and will bring you far more success. Ian Garlic talks with Park Howell and Mark Smyth from Business of Story. They explain their 3-step storytelling process that has brought them sales success with major companies. They also discuss their secret to creating a sales presentation guaranteed to work, in as little as five minutes.


What You’ll Learn:

  • The 3-Step Process of Storytelling
  • The Story Structure That Will Hook Your Audience
  • What is the Biggest Story-Telling MISTAKE in Sales?
  • How to Easily Incorporate ABT into Sales Email
  • 5 Minute Presentation Guaranteed to Succeed


Business of Story:

Business of Story

Business of Story Course


Connect with Mark:

Contact Mark 

Linkedin


Connect with Park:

Contact Park

Linkedin



Resources:

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Book a Discovery Call Today with Our Experts

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Hosted on Acast. See acast.com/privacy for more information.

]]> Are your sales lacking? Are your salespeople unmotivated, affecting the quality of their work? Integrating storytelling within your sales process is critical and will bring you far more success. Ian Garlic talks with Park Howell and Mark Smyth from Business of Story. They explain their 3-step storytelling process that has brought them sales success with major companies. They also discuss their secret to creating a sales presentation guaranteed to work, in as little as five minutes.


What You’ll Learn:

  • The 3-Step Process of Storytelling
  • The Story Structure That Will Hook Your Audience
  • What is the Biggest Story-Telling MISTAKE in Sales?
  • How to Easily Incorporate ABT into Sales Email
  • 5 Minute Presentation Guaranteed to Succeed


Business of Story:

Business of Story

Business of Story Course


Connect with Mark:

Contact Mark 

Linkedin


Connect with Park:

Contact Park

Linkedin



Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Two Questions Every Business Needs to Answer to Stand Out with Jon Morris of Ramsay Innovations LLC Two Questions Every Business Needs to Answer to Stand Out with Jon Morris of Ramsay Innovations LLC Mon, 01 Nov 2021 22:00:00 GMT 28:09 6180624525d1890019be77cd false https://shows.acast.com/garlic/episodes/jon-morris 6180624525d1890019be77cd 5b8987fb8ca6d2e42f7d01e1 jon-morris full 4 18 In a crowded marketplace, differentiating yourself and your business is key to ensuring the success of your future. How can you differentiate yourself amongst all of the competition? Ian Garlic talks to Jon Morris, the CEO of Ramsay Innovations LLC, about the two main questions every business should answer in order to stand out amongst their competitors. Discover how Jon started and grew his own agency with $10,000 and his own positive experiences with consultants. 


What You’ll Learn:

  • How Jon Started and Grew His Agency with $10k
  • Making the Decision to Spend More on Marketing
  • How The Formula of EBITDA is a Key to Selling
  • The Benefits of Paying for Consultants 
  • Two Questions Every Business Needs to Answer to Differentiate Themselves



Connect with Jon:

Ramsay Innovations

LinkedIn

Email Jon Today



Resources:

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Book a Discovery Call Today with Our Experts

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Hosted on Acast. See acast.com/privacy for more information.

]]> In a crowded marketplace, differentiating yourself and your business is key to ensuring the success of your future. How can you differentiate yourself amongst all of the competition? Ian Garlic talks to Jon Morris, the CEO of Ramsay Innovations LLC, about the two main questions every business should answer in order to stand out amongst their competitors. Discover how Jon started and grew his own agency with $10,000 and his own positive experiences with consultants. 


What You’ll Learn:

  • How Jon Started and Grew His Agency with $10k
  • Making the Decision to Spend More on Marketing
  • How The Formula of EBITDA is a Key to Selling
  • The Benefits of Paying for Consultants 
  • Two Questions Every Business Needs to Answer to Differentiate Themselves



Connect with Jon:

Ramsay Innovations

LinkedIn

Email Jon Today



Resources:

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Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Build and Grow an eCommerce Brand into a Stable Legacy Brand with Josh Eppel from Startup Slang How to Build and Grow an eCommerce Brand into a Stable Legacy Brand with Josh Eppel from Startup Slang Fri, 29 Oct 2021 22:00:00 GMT 30:56 617c675af0bbe000120a0a3c false https://shows.acast.com/garlic/episodes/josh-eppel 617c675af0bbe000120a0a3c 5b8987fb8ca6d2e42f7d01e1 josh-eppel full 4 17 Building and developing a stable legacy brand takes time, patience, and hardwork. Join Ian Garlic and Josh Eppel, the Head of Commercial at Startup Slang, as they discuss how to differentiate from your competition. Josh also explains the most important element to consider when growing your brand, and how to acquire it.


What You’ll Learn:

  • The Signs That You Should Hire an Agency
  • How to Differentiate From the Competition
  • The Necessary Hallmarks for a Successful Website
  • What are the Most Effective Designs for an eCommerce Site
  • The Most Important Element to Consider in Brand-Building
  • How to Build a Community



Connect with Josh:

LinkedIn

Facebook

Email Josh

Startup Slang



Resources:

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Book a Discovery Call Today with Our Experts

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Hosted on Acast. See acast.com/privacy for more information.

]]> Building and developing a stable legacy brand takes time, patience, and hardwork. Join Ian Garlic and Josh Eppel, the Head of Commercial at Startup Slang, as they discuss how to differentiate from your competition. Josh also explains the most important element to consider when growing your brand, and how to acquire it.


What You’ll Learn:

  • The Signs That You Should Hire an Agency
  • How to Differentiate From the Competition
  • The Necessary Hallmarks for a Successful Website
  • What are the Most Effective Designs for an eCommerce Site
  • The Most Important Element to Consider in Brand-Building
  • How to Build a Community



Connect with Josh:

LinkedIn

Facebook

Email Josh

Startup Slang



Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Improve Your Public Speaking with This Simple Formula with Joya Dass How to Improve Your Public Speaking with This Simple Formula with Joya Dass Wed, 27 Oct 2021 22:00:00 GMT 36:42 6179c5dd3aaad000130421fa false https://shows.acast.com/garlic/episodes/joya-dass 6179c5dd3aaad000130421fa 5b8987fb8ca6d2e42f7d01e1 joya-dass full 4 16 Want to become a better public speaker? Join Ian and NY News Anchor, Joya Dass on this episode of the Garlic Marketing Show and discover how to connect with your audience through better storytelling and the simple formula for better storytelling that makes people take action.


What You’ll Learn:

  • Joya’s Ritual Checklist for Public Speaking
  • How to Become a More Accessible Speaker with Storytelling
  • Simplify Your Talking Points and Practice them
  • Influence vs. Connection in the Digital Age
  • Open Yourself to More Possibility by Getting out of Your Comfort Zone



Connect with Joya:

Connect with Joya

joyadass.com



Resources:

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Hosted on Acast. See acast.com/privacy for more information.

]]> Want to become a better public speaker? Join Ian and NY News Anchor, Joya Dass on this episode of the Garlic Marketing Show and discover how to connect with your audience through better storytelling and the simple formula for better storytelling that makes people take action.


What You’ll Learn:

  • Joya’s Ritual Checklist for Public Speaking
  • How to Become a More Accessible Speaker with Storytelling
  • Simplify Your Talking Points and Practice them
  • Influence vs. Connection in the Digital Age
  • Open Yourself to More Possibility by Getting out of Your Comfort Zone



Connect with Joya:

Connect with Joya

joyadass.com



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]]> The Top 4 Performing Email Automations for eCommerce Companies with Dean Dutro, the CEO of Worth eCommerce The Top 4 Performing Email Automations for eCommerce Companies with Dean Dutro, the CEO of Worth eCommerce Tue, 26 Oct 2021 22:00:00 GMT 35:26 6178612791b757001963bdb1 false https://shows.acast.com/garlic/episodes/dean-dutro 6178612791b757001963bdb1 5b8987fb8ca6d2e42f7d01e1 dean-dutro full 4 15 What are the top 4 performing email automation that every eCommerce company should have? Join Ian and CEO of Worth eCommerce, Dean Dutro, on this episode of the Garlic Marketing Show to learn more about how to improve your email engagement, SMS engagement, and the secret VIP series. 


What You’ll Learn:

  • How to Return $42 on Every $1 You Spend
  • Top 4 Performing Email Automations + The VIP Series
  • The One Strategy Dean is Changing His Mind On
  • How to Increase SMS Engagement on Your eCommerce Store
  • The One Thing You Should NEVER Do with Email Capture



Connect with Dean:

Connect with Dean

emailgrowthtraining.com



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]]> What are the top 4 performing email automation that every eCommerce company should have? Join Ian and CEO of Worth eCommerce, Dean Dutro, on this episode of the Garlic Marketing Show to learn more about how to improve your email engagement, SMS engagement, and the secret VIP series. 


What You’ll Learn:

  • How to Return $42 on Every $1 You Spend
  • Top 4 Performing Email Automations + The VIP Series
  • The One Strategy Dean is Changing His Mind On
  • How to Increase SMS Engagement on Your eCommerce Store
  • The One Thing You Should NEVER Do with Email Capture



Connect with Dean:

Connect with Dean

emailgrowthtraining.com



Resources:

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]]> The Massive Business Opportunities in Podcasting with PodcastOne Co-Founder Kit Gray The Massive Business Opportunities in Podcasting with PodcastOne Co-Founder Kit Gray Mon, 25 Oct 2021 19:00:53 GMT 39:02 6172ff70b7c1e60012fbb43f false https://shows.acast.com/garlic/episodes/kit-gray 6172ff70b7c1e60012fbb43f 5b8987fb8ca6d2e42f7d01e1 kit-gray full 4 14 As the podcast space continues to grow, many wonder if they are too late to the game to even bother starting a podcast. Join Ian Garlic and Kit Gray, the co-founder of Podcast One as they discuss the future of podcasting and the current business opportunities that lie in it. Kit will also explain how to drive viewership to your podcast.


What You’ll Learn:

  • The Biggest Upticks in Podcast Usage
  • How to Drive Viewership to Your Podcast
  • The Future of Podcasting
  • The Secret to Growing a Successful Big Business
  • Business Opportunities Through Podcasting
  • Why Every Podcast Should Consider Sponsorships



Connect with Kit:

Podcast One

Linkedin



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]]> As the podcast space continues to grow, many wonder if they are too late to the game to even bother starting a podcast. Join Ian Garlic and Kit Gray, the co-founder of Podcast One as they discuss the future of podcasting and the current business opportunities that lie in it. Kit will also explain how to drive viewership to your podcast.


What You’ll Learn:

  • The Biggest Upticks in Podcast Usage
  • How to Drive Viewership to Your Podcast
  • The Future of Podcasting
  • The Secret to Growing a Successful Big Business
  • Business Opportunities Through Podcasting
  • Why Every Podcast Should Consider Sponsorships



Connect with Kit:

Podcast One

Linkedin



Resources:

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Book a Discovery Call Today with Our Experts

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]]> The Ultimate Guide to Taking a Break as an Entrepreneur and How Their Business Will Benefit with Chris White The Ultimate Guide to Taking a Break as an Entrepreneur and How Their Business Will Benefit with Chris White Fri, 22 Oct 2021 22:00:32 GMT 30:49 61707f04c305bf00126f9fde false https://shows.acast.com/garlic/episodes/chris-white 61707f04c305bf00126f9fde 5b8987fb8ca6d2e42f7d01e1 chris-white full 4 13 One of the most important, and difficult, daily tasks is taking a clarity break. Executive coach, Chris White, discusses the benefits of taking much-needed breaks for your own sake, and for the growth of your business. It allows you, and your team, to clear your minds and have more productive discussions. In this episode, Chris discovers his own tips and experiences with clarity breaks, and the manual he created to help other business owners. 


What You’ll Learn:

  • How Clarity Benefits Your Business
  • The Difficulty (and Importance) of Clarity Breaks
  • The Toughest Daily Hurdle
  • How Prioritization Gets Tasks Done
  • The Best How-To Manual for Taking a Clarity Break



Connect with Chris:

System and Soul

Clarity Field Guide

LinkedIn



Resources:

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]]> One of the most important, and difficult, daily tasks is taking a clarity break. Executive coach, Chris White, discusses the benefits of taking much-needed breaks for your own sake, and for the growth of your business. It allows you, and your team, to clear your minds and have more productive discussions. In this episode, Chris discovers his own tips and experiences with clarity breaks, and the manual he created to help other business owners. 


What You’ll Learn:

  • How Clarity Benefits Your Business
  • The Difficulty (and Importance) of Clarity Breaks
  • The Toughest Daily Hurdle
  • How Prioritization Gets Tasks Done
  • The Best How-To Manual for Taking a Clarity Break



Connect with Chris:

System and Soul

Clarity Field Guide

LinkedIn



Resources:

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Book a Discovery Call Today with Our Experts

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Hosted on Acast. See acast.com/privacy for more information.

]]> How Traction® Tools Allows You to Use EOS to Transform Your Company with Brittany Myerholtz How Traction® Tools Allows You to Use EOS to Transform Your Company with Brittany Myerholtz Thu, 21 Oct 2021 22:00:28 GMT 26:18 61707189d5aae1001483bbfb false https://shows.acast.com/garlic/episodes/brittany-myerholtz 61707189d5aae1001483bbfb 5b8987fb8ca6d2e42f7d01e1 brittany-myerholtz full 4 12 Tired of consistently long meetings with no productive outcome? Ian Garlic and Britt Myerholtz discuss the EOS software Traction® Tools and how it can help optimize your company. They also discuss identifying issues within your company, creating accountability to combat that, and defining roles. 


What You’ll Learn:

  • The Biggest Blocks in EOS
  • The Software That Identifies Marketing Roadblocks
  • How to Run a Productive Level 10 Meeting in Less Time
  • The Guide to Optimizing and Revolutionizing How Your Company is Ran
  • Building an Audience with Video Marketing



Connect with Brittany:

Traction® Tools

Love Your Shelf



Resources:

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Book a Discovery Call Today with Our Experts

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Hosted on Acast. See acast.com/privacy for more information.

]]> Tired of consistently long meetings with no productive outcome? Ian Garlic and Britt Myerholtz discuss the EOS software Traction® Tools and how it can help optimize your company. They also discuss identifying issues within your company, creating accountability to combat that, and defining roles. 


What You’ll Learn:

  • The Biggest Blocks in EOS
  • The Software That Identifies Marketing Roadblocks
  • How to Run a Productive Level 10 Meeting in Less Time
  • The Guide to Optimizing and Revolutionizing How Your Company is Ran
  • Building an Audience with Video Marketing



Connect with Brittany:

Traction® Tools

Love Your Shelf



Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> The Two Fundamentals to Improving Employee Engagement and Increasing Profits with Will Scott from The Culture Fix Academy The Two Fundamentals to Improving Employee Engagement and Increasing Profits with Will Scott from The Culture Fix Academy Wed, 20 Oct 2021 22:00:00 GMT 35:22 61706a2dd5aae1001483bbee false https://shows.acast.com/garlic/episodes/will-scott 61706a2dd5aae1001483bbee 5b8987fb8ca6d2e42f7d01e1 will-scott full 4 11 Looking to improve your company’s culture? Worried your employees aren’t as engaged or excited as they used to be? Ian Garlic talks to Will Scott, the Founder & Actuator of The Culture Fix Academy, about the importance of having great culture and core values within your business. Discover how the right culture can attract your perfect clients and help you become more profitable.


What You’ll Learn:

  • How to Use Core Values in Marketing
  • How Culture to Turns Employees into Decision Makers
  • Creating the Perfect Tagline for Your Company
  • Find the PERFECT Customers Using Culture First
  • The Secret to Becoming more Profitable with Core Values
  • The Ultimate Differentiator
  • Supercharge Your Marketing with a Proven Process
  • How to Draw Top Talent to Your Company
  • The "Dinner Method" to Screening Employees
  • Using Company Stories to Screen Employees



Connect with Will:

TheCultureFix

CultureCzars.com

Youtube



Resources:

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Book a Discovery Call Today with Our Experts

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]]> Looking to improve your company’s culture? Worried your employees aren’t as engaged or excited as they used to be? Ian Garlic talks to Will Scott, the Founder & Actuator of The Culture Fix Academy, about the importance of having great culture and core values within your business. Discover how the right culture can attract your perfect clients and help you become more profitable.


What You’ll Learn:

  • How to Use Core Values in Marketing
  • How Culture to Turns Employees into Decision Makers
  • Creating the Perfect Tagline for Your Company
  • Find the PERFECT Customers Using Culture First
  • The Secret to Becoming more Profitable with Core Values
  • The Ultimate Differentiator
  • Supercharge Your Marketing with a Proven Process
  • How to Draw Top Talent to Your Company
  • The "Dinner Method" to Screening Employees
  • Using Company Stories to Screen Employees



Connect with Will:

TheCultureFix

CultureCzars.com

Youtube



Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Healthy Entrepreneurship Defined and How it Leads to a Sustainable Business with Jim Haviland Healthy Entrepreneurship Defined and How it Leads to a Sustainable Business with Jim Haviland Tue, 19 Oct 2021 22:00:00 GMT 37:37 616f2f34c305bf00126f9a7b false https://shows.acast.com/garlic/episodes/jim-haviland 616f2f34c305bf00126f9a7b 5b8987fb8ca6d2e42f7d01e1 jim-haviland full 4 10 Reset your entrepreneurial mindset with Partner of Impact Architects and Success Implementor, Jim Haviland and host, Ian Garlic. Discover how developing a healthy entrepreneurial mindset can vastly improve the sustainability of your business and decrease employee burnout.


What You’ll Learn:

  • What is EOS’ Greatest Power and What it Means for Your Business
  • How to Run a Healthy and Sustainable Business and Avoid Employee Burnout
  • “Evolution and Revolution” is the bedrock of EOS
  • Hiring the Right People with the GWC Rule
  • Business Systems are Not and Should Not Be Treated as a One-Size Fits All (and How to Approach Systems Instead)


Connect with Jim:

Jim’s LinkedIn

Architects.io



Resources:

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Book a Discovery Call Today with Our Experts

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]]> Reset your entrepreneurial mindset with Partner of Impact Architects and Success Implementor, Jim Haviland and host, Ian Garlic. Discover how developing a healthy entrepreneurial mindset can vastly improve the sustainability of your business and decrease employee burnout.


What You’ll Learn:

  • What is EOS’ Greatest Power and What it Means for Your Business
  • How to Run a Healthy and Sustainable Business and Avoid Employee Burnout
  • “Evolution and Revolution” is the bedrock of EOS
  • Hiring the Right People with the GWC Rule
  • Business Systems are Not and Should Not Be Treated as a One-Size Fits All (and How to Approach Systems Instead)


Connect with Jim:

Jim’s LinkedIn

Architects.io



Resources:

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Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> 8 Questions to Clarify Your Vision and Get Everyone In Your Business on The Same Page with Will Crist 8 Questions to Clarify Your Vision and Get Everyone In Your Business on The Same Page with Will Crist Mon, 18 Oct 2021 22:00:52 GMT 40:27 616de966e61d8d00126a41d9 false https://shows.acast.com/garlic/episodes/will-crist 616de966e61d8d00126a41d9 5b8987fb8ca6d2e42f7d01e1 will-crist full 4 9 Struggling to get everyone in your business on the same page? Join Ian and Will Crist, Certified EOS Implementer, as they discuss how to clarify your company’s vision, run effective level 10 meetings, and iron out your companies core values. Bonus: Discovery how Will uses LinkedIn and Calendly to get 5 conversations a day. 


What You’ll Learn:

  • The Six Key Components from Business
  • Clarify Your Vision with 8 Questions
  • How to Run a Great Level 10 Meeting for Sales and Marketing
  • Why a $75 Million Company was Happier Becoming a $35 Million Company
  • How Will's using LinkedIn to Connect and Calendly to Get 5 Conversations a Day



Connect with Will:

willcrist.com

TheEveryoneBook.com 

Will’s Podcast



Resources:

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]]> Struggling to get everyone in your business on the same page? Join Ian and Will Crist, Certified EOS Implementer, as they discuss how to clarify your company’s vision, run effective level 10 meetings, and iron out your companies core values. Bonus: Discovery how Will uses LinkedIn and Calendly to get 5 conversations a day. 


What You’ll Learn:

  • The Six Key Components from Business
  • Clarify Your Vision with 8 Questions
  • How to Run a Great Level 10 Meeting for Sales and Marketing
  • Why a $75 Million Company was Happier Becoming a $35 Million Company
  • How Will's using LinkedIn to Connect and Calendly to Get 5 Conversations a Day



Connect with Will:

willcrist.com

TheEveryoneBook.com 

Will’s Podcast



Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> The Biggest Marketing Opportunity for Staffing Companies in 2021 with Derek Pittak The Biggest Marketing Opportunity for Staffing Companies in 2021 with Derek Pittak Fri, 15 Oct 2021 21:30:00 GMT 29:52 6165e2b120904800133a84e9 false https://shows.acast.com/garlic/episodes/derek-pittak 6165e2b120904800133a84e9 5b8987fb8ca6d2e42f7d01e1 derek-pittak full 4 8 There are four essential bases every business needs to cover. Join Ian and EOS Implementer for staffing companies, Derek Pittak on this episode of the Garlic Marketing Show and discover the biggest marketing opportunity for staffing companies and how to build a powerful accountability chart for your organization. 


What You’ll Learn:

  • Implementing a Digital Marketing Campaign for Staffing
  • The Keys to Building a Powerful Accountability Chart
  • Creating a Staffing Candidate Funnel that Works
  • The 4 Criteria of Successful Marketing For Staffing Companies
  • The Biggest Marketing Opportunity for Staffing Companies in 2021



Connect with Derek:

Get in Touch

Contact Derek



Resources:

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Book a Discovery Call Today with Our Experts

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]]> There are four essential bases every business needs to cover. Join Ian and EOS Implementer for staffing companies, Derek Pittak on this episode of the Garlic Marketing Show and discover the biggest marketing opportunity for staffing companies and how to build a powerful accountability chart for your organization. 


What You’ll Learn:

  • Implementing a Digital Marketing Campaign for Staffing
  • The Keys to Building a Powerful Accountability Chart
  • Creating a Staffing Candidate Funnel that Works
  • The 4 Criteria of Successful Marketing For Staffing Companies
  • The Biggest Marketing Opportunity for Staffing Companies in 2021



Connect with Derek:

Get in Touch

Contact Derek



Resources:

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Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Find Your Target Market and Grow During a Pandemic Using EOS with Aaron Purkeypile How to Find Your Target Market and Grow During a Pandemic Using EOS with Aaron Purkeypile Thu, 14 Oct 2021 22:00:00 GMT 38:58 6165e095fe870c001453dc89 false https://shows.acast.com/garlic/episodes/aaron-purkeypile 6165e095fe870c001453dc89 5b8987fb8ca6d2e42f7d01e1 aaron-purkeypile full 4 7 Has the growth of your business stagnated? Discover how EOS helped Aaron Purkeypile, EOS Implementor at Lincoln Fitness and Nutrition, find and target the right market. With a refocused effort on establishing what they offer and to whom, Lincoln Fitness and Nutrition managed to stay profitable, having one of their best years during the Pandemic.


What You’ll Learn:

  • How Lincoln Fitness and Nutrition (a Crossfit Gym) stayed profitable during the Pandemic
  • How to Find Your Target Market Using EOS
  • Why You Might Need to GET RID of Clients to Continue Growing Your Business
  • How Lincoln Fitness and Nutrition responded to bad gym reviews
  • The Importance of an Issues List
  • How to Make People Feel Safe in a Gym



Connect with Aaron:

Growth Guides

Contact Aaron

LinkedIn


Resources:

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Book a Discovery Call Today with Our Experts

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]]> Has the growth of your business stagnated? Discover how EOS helped Aaron Purkeypile, EOS Implementor at Lincoln Fitness and Nutrition, find and target the right market. With a refocused effort on establishing what they offer and to whom, Lincoln Fitness and Nutrition managed to stay profitable, having one of their best years during the Pandemic.


What You’ll Learn:

  • How Lincoln Fitness and Nutrition (a Crossfit Gym) stayed profitable during the Pandemic
  • How to Find Your Target Market Using EOS
  • Why You Might Need to GET RID of Clients to Continue Growing Your Business
  • How Lincoln Fitness and Nutrition responded to bad gym reviews
  • The Importance of an Issues List
  • How to Make People Feel Safe in a Gym



Connect with Aaron:

Growth Guides

Contact Aaron

LinkedIn


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

]]> Discover How One Company Implemented a Marketing Strategy in Six Months Using EOS with Gerry Henley Discover How One Company Implemented a Marketing Strategy in Six Months Using EOS with Gerry Henley Wed, 13 Oct 2021 22:00:50 GMT 35:00 6165df24fd38e800148ae13e false https://shows.acast.com/garlic/episodes/gerry-henley 6165df24fd38e800148ae13e 5b8987fb8ca6d2e42f7d01e1 gerry-henley full 4 6 Ian sits down with the president of Launch to Growth LLC and Certified Franchise Executive, Gerry Henley. Together, they discuss how to figure out if EOS is good for your marketing.


In this episode, Gerry and Ian discuss how Gerry helped a client execute a marketing strategy, from scratch, in six months.  Gerry also explains the importance of slowing down your marketing so that you can scale to get better before getting bigger.


What You’ll Learn:

  • How to figure out if EOS is good for your marketing
  • Should you slow down your marketing?
  • Finding a Fractional CMO
  • The Marketing Metrics YOU Should Pay Attention To
  • The Secret for Figuring Out a Marketing Budget
  • The Solution to an 80% Bounce Rate
  • Why he likes to spend A LOT of money on marketing
  • How to Grow an Integrator



Connect with Gerry:

Launch to Growth 

Contact Gerry

LinkedIn



Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

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3 Ways Learning Ukelele Has Improved My Business

[FREE COURSE] Create Case Stories That Get Results For Your Business

Download the Storyboard Blueprint

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]]> Ian sits down with the president of Launch to Growth LLC and Certified Franchise Executive, Gerry Henley. Together, they discuss how to figure out if EOS is good for your marketing.


In this episode, Gerry and Ian discuss how Gerry helped a client execute a marketing strategy, from scratch, in six months.  Gerry also explains the importance of slowing down your marketing so that you can scale to get better before getting bigger.


What You’ll Learn:

  • How to figure out if EOS is good for your marketing
  • Should you slow down your marketing?
  • Finding a Fractional CMO
  • The Marketing Metrics YOU Should Pay Attention To
  • The Secret for Figuring Out a Marketing Budget
  • The Solution to an 80% Bounce Rate
  • Why he likes to spend A LOT of money on marketing
  • How to Grow an Integrator



Connect with Gerry:

Launch to Growth 

Contact Gerry

LinkedIn



Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel


3 Ways Learning Ukelele Has Improved My Business

[FREE COURSE] Create Case Stories That Get Results For Your Business

Download the Storyboard Blueprint

Hosted on Acast. See acast.com/privacy for more information.

]]> Top Tips for Overcoming Imposter Syndrome by Using EOS with Kris Kelso Top Tips for Overcoming Imposter Syndrome by Using EOS with Kris Kelso Tue, 12 Oct 2021 22:00:03 GMT 51:22 6165dd50dbeb3b001306c2ef false https://shows.acast.com/garlic/episodes/kris-kelso 6165dd50dbeb3b001306c2ef 5b8987fb8ca6d2e42f7d01e1 kris-kelso full 4 5 Ian sits down with entrepreneurial coach Kris Kelso and together they discuss the dangers of imposter syndrome, something that up to 70% of the population experience. 


In this episode, Kris and Ian discuss the key ingredient to building a working community and the importance of authenticity.  Kris also explains how entrepreneurs and businesses can overcome imposter syndrome.


What You’ll Learn:

  • Recognizing Imposter Syndrome
  • How Imposter Syndrome Affects Entrepreneurs
  • How Imposter Syndrome is Holding Back Most Companies
  • The Secret to Overcoming Imposter Syndrome
  • Key Changes in 2021 that Should be Implemented
  • MAIN Ingredient to Building a Working Community
  • The Importance of Authenticity


Connect with Kris:

Connect with Kris

Overcoming the Impossible

LinkedIn

Facebook



Resources:

Connect with Ian

Get started with case stories today

Subscribe to the YouTube Channel


3 Ways Learning Ukelele Has Improved My Business

[FREE COURSE] Create Case Stories That Get Results For Your Business

Download the Storyboard Blueprint

Hosted on Acast. See acast.com/privacy for more information.

]]> Ian sits down with entrepreneurial coach Kris Kelso and together they discuss the dangers of imposter syndrome, something that up to 70% of the population experience. 


In this episode, Kris and Ian discuss the key ingredient to building a working community and the importance of authenticity.  Kris also explains how entrepreneurs and businesses can overcome imposter syndrome.


What You’ll Learn:

  • Recognizing Imposter Syndrome
  • How Imposter Syndrome Affects Entrepreneurs
  • How Imposter Syndrome is Holding Back Most Companies
  • The Secret to Overcoming Imposter Syndrome
  • Key Changes in 2021 that Should be Implemented
  • MAIN Ingredient to Building a Working Community
  • The Importance of Authenticity


Connect with Kris:

Connect with Kris

Overcoming the Impossible

LinkedIn

Facebook



Resources:

Connect with Ian

Get started with case stories today

Subscribe to the YouTube Channel


3 Ways Learning Ukelele Has Improved My Business

[FREE COURSE] Create Case Stories That Get Results For Your Business

Download the Storyboard Blueprint

Hosted on Acast. See acast.com/privacy for more information.

]]> Learn the Strategies for Implementing EOS with Andrea Jones from Great Pursuits MN Learn the Strategies for Implementing EOS with Andrea Jones from Great Pursuits MN Mon, 11 Oct 2021 23:00:39 GMT 36:12 6164b5ab73a31a0013d10365 false https://shows.acast.com/garlic/episodes/andrea-jones 6164b5ab73a31a0013d10365 5b8987fb8ca6d2e42f7d01e1 andrea-jones full 4 4 Ian sits down with Andrea Jones, the Founder of Great Pursuits MN, and they discuss how to start implementing EOS and how it can supercharge your marketing.


Andrea has owned and operated multiple businesses and has 14 years of experience in helping others improve their lives. As a Professional EOS Implementer, Andrea helps entrepreneurs and leadership teams grow their ideal company and find business solutions.


In this episode, Andrea and Ian discuss the importance of connection and core values in times of adversity.  Andrea also explains the EOS model and her goals for video marketing going forward.



What You’ll Learn:

  • How to start implementing EOS
  • Why they failed initially implementing EOS
  • How she found her Message 
  • How EOS supercharges your marketing
  • Using Data to attribute
  • The BIGGEST mistake in marketing decision making by those before EOS
  • How EOS helped them expand locations and marketing faster
  • The most important meeting for growing your business faster
  • How they dialed into uncertainty and thrived through Covid
  • Hot Core Values became a part of marketing in times of adversity
  • How she stayed connected with her clients through 
  • The EOS Model 


Connect with Andrea:

Instagram

LinkedIn

Great Pursuits MN



Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel


3 Ways Learning Ukelele Has Improved My Business

[FREE COURSE] Create Case Stories That Get Results For Your Business

Download the Storyboard Blueprint

Hosted on Acast. See acast.com/privacy for more information.

]]> Ian sits down with Andrea Jones, the Founder of Great Pursuits MN, and they discuss how to start implementing EOS and how it can supercharge your marketing.


Andrea has owned and operated multiple businesses and has 14 years of experience in helping others improve their lives. As a Professional EOS Implementer, Andrea helps entrepreneurs and leadership teams grow their ideal company and find business solutions.


In this episode, Andrea and Ian discuss the importance of connection and core values in times of adversity.  Andrea also explains the EOS model and her goals for video marketing going forward.



What You’ll Learn:

  • How to start implementing EOS
  • Why they failed initially implementing EOS
  • How she found her Message 
  • How EOS supercharges your marketing
  • Using Data to attribute
  • The BIGGEST mistake in marketing decision making by those before EOS
  • How EOS helped them expand locations and marketing faster
  • The most important meeting for growing your business faster
  • How they dialed into uncertainty and thrived through Covid
  • Hot Core Values became a part of marketing in times of adversity
  • How she stayed connected with her clients through 
  • The EOS Model 


Connect with Andrea:

Instagram

LinkedIn

Great Pursuits MN



Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel


3 Ways Learning Ukelele Has Improved My Business

[FREE COURSE] Create Case Stories That Get Results For Your Business

Download the Storyboard Blueprint

Hosted on Acast. See acast.com/privacy for more information.

]]> Simple Video Marketing Strategy | Simple is NOT Easy Simple Video Marketing Strategy | Simple is NOT Easy Fri, 08 Oct 2021 21:33:42 GMT 22:16 6160b936888a68001415c59d false https://shows.acast.com/garlic/episodes/simple-video-marketing-strategy 6160b936888a68001415c59d 5b8987fb8ca6d2e42f7d01e1 simple-video-marketing-strategy full 4 3 Marketing. It's simple, but NOT easy. We get so caught up by the tools and new ideas, that we forget to practice the simple, yet effective aspects of marketing. One crucial, yet simple, method for your video marketing are your customer stories. 


By collecting these stories, you'll be able to make a huge impact on your marketing, operations, and sales. Discover the simple process for using your customer stories to create incredible case stories (not testimonials) that can improve your business, inspire your team, and get you working with your ideal clients time and time again.



What You’ll Learn:

  • The Secrets Behind Simple Marketing
  • Most Important Marketing Focus
  • The Tool More Effective Than Testimonials
  • The 6-Step Process for a Better Marketing Strategy



Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel


3 Ways Learning Ukelele Has Improved My Business

[FREE COURSE] Create Case Stories That Get Results For Your Business

Download the Storyboard Blueprint

Hosted on Acast. See acast.com/privacy for more information.

]]> Marketing. It's simple, but NOT easy. We get so caught up by the tools and new ideas, that we forget to practice the simple, yet effective aspects of marketing. One crucial, yet simple, method for your video marketing are your customer stories. 


By collecting these stories, you'll be able to make a huge impact on your marketing, operations, and sales. Discover the simple process for using your customer stories to create incredible case stories (not testimonials) that can improve your business, inspire your team, and get you working with your ideal clients time and time again.



What You’ll Learn:

  • The Secrets Behind Simple Marketing
  • Most Important Marketing Focus
  • The Tool More Effective Than Testimonials
  • The 6-Step Process for a Better Marketing Strategy



Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe to the YouTube Channel


3 Ways Learning Ukelele Has Improved My Business

[FREE COURSE] Create Case Stories That Get Results For Your Business

Download the Storyboard Blueprint

Hosted on Acast. See acast.com/privacy for more information.

]]> The “No Ads, No Content” Method to Quickly Becoming a Trusted Authority with Dov Gordon The “No Ads, No Content” Method to Quickly Becoming a Trusted Authority with Dov Gordon Wed, 06 Oct 2021 23:00:16 GMT 32:40 615e20a8d2e3b50012bcf74e false https://shows.acast.com/garlic/episodes/dov-gordon 615e20a8d2e3b50012bcf74e 5b8987fb8ca6d2e42f7d01e1 dov-gordon full 4 2 Ian Garlic sits down with Dov Gordon, CEO & President of ProfitableRelationships.com. While trying to find a way to support his family, Dov decided to become a business coach. For years, he learned from others and climbed his way up. This lead him to starting his own community, the JVMM.

 

In this episode, Dov and Ian talk about the concept of alchemy groups and how they turn leads into gold. Dov also shares the key steps to creating a successful group and how it can make you a leader in your industry.  


What You’ll Learn:

  • Turning Leads into Gold with Alchemy Groups
  • The Three Keys to a Successful Group
  • First Steps to Started a Group
  • Deciding on Your Type of Network
  • How to Become an ‘Under the Radar’ Leader


Connect with Dov:

Connect with Dov

 Profitable Relationships

JVMM Group

How to Systemically and Consistently Attract First-Rate Clients

Email Dov Today

Telegram


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe Today!

[FREE GUIDE] 65 Ways to Scale Your Agency Using Video

Hosted on Acast. See acast.com/privacy for more information.

]]> Ian Garlic sits down with Dov Gordon, CEO & President of ProfitableRelationships.com. While trying to find a way to support his family, Dov decided to become a business coach. For years, he learned from others and climbed his way up. This lead him to starting his own community, the JVMM.

 

In this episode, Dov and Ian talk about the concept of alchemy groups and how they turn leads into gold. Dov also shares the key steps to creating a successful group and how it can make you a leader in your industry.  


What You’ll Learn:

  • Turning Leads into Gold with Alchemy Groups
  • The Three Keys to a Successful Group
  • First Steps to Started a Group
  • Deciding on Your Type of Network
  • How to Become an ‘Under the Radar’ Leader


Connect with Dov:

Connect with Dov

 Profitable Relationships

JVMM Group

How to Systemically and Consistently Attract First-Rate Clients

Email Dov Today

Telegram


Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe Today!

[FREE GUIDE] 65 Ways to Scale Your Agency Using Video

Hosted on Acast. See acast.com/privacy for more information.

]]> 7 Easy Ways to Improve Your Digital Marketing Strategy and Get High-Quality Results 7 Easy Ways to Improve Your Digital Marketing Strategy and Get High-Quality Results Mon, 04 Oct 2021 22:00:23 GMT 33:21 615b6aec498693001110802b false https://shows.acast.com/garlic/episodes/improve-marketing 615b6aec498693001110802b 5b8987fb8ca6d2e42f7d01e1 improve-marketing full 4 1 Ian discusses 7 easy ways to improve your digital marketing strategy for your business. Testimonials stink. They don’t get results for your business. By collecting and crafting your customer’s stories, you will be able to increase conversions, leads, and engagement. In this episode, Ian discusses the various ways you can use these stories to improve your marketing strategy.



What You’ll Learn:

  • Why You Shouldn’t Create Testimonials
  • The Secret to Getting More Clicks and Engagement
  • The Importance of Cold Traffic Ads
  • The Best Social Media Strategy
  • How to Increase Website and Landing Page Conversion
  • How to Double the Conversion Rate of Your Site 
  • 2 Most Powerful Ways to Use Video Immediately



Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe Today!


[FREE GUIDE] 65 Ways to Scale Your Agency Using Video

Why Testimonials Stink

The Difference Between Warm, Hot, and Cold Traffic

How to Hire A Digital Marketing Agency Sales Team Using Video

Hosted on Acast. See acast.com/privacy for more information.

]]> Ian discusses 7 easy ways to improve your digital marketing strategy for your business. Testimonials stink. They don’t get results for your business. By collecting and crafting your customer’s stories, you will be able to increase conversions, leads, and engagement. In this episode, Ian discusses the various ways you can use these stories to improve your marketing strategy.



What You’ll Learn:

  • Why You Shouldn’t Create Testimonials
  • The Secret to Getting More Clicks and Engagement
  • The Importance of Cold Traffic Ads
  • The Best Social Media Strategy
  • How to Increase Website and Landing Page Conversion
  • How to Double the Conversion Rate of Your Site 
  • 2 Most Powerful Ways to Use Video Immediately



Resources:

Connect with Ian

Book a Discovery Call Today with Our Experts

Subscribe Today!


[FREE GUIDE] 65 Ways to Scale Your Agency Using Video

Why Testimonials Stink

The Difference Between Warm, Hot, and Cold Traffic

How to Hire A Digital Marketing Agency Sales Team Using Video

Hosted on Acast. See acast.com/privacy for more information.

]]> The 10 Minute LinkedIn Strategy That Got Over 20 LinkedIn Clients in Two Weeks The 10 Minute LinkedIn Strategy That Got Over 20 LinkedIn Clients in Two Weeks Wed, 01 Sep 2021 00:00:39 GMT 27:23 612d4423c68da9001203e6b9 false https://shows.acast.com/garlic/episodes/viveca-hess 612d4423c68da9001203e6b9 5b8987fb8ca6d2e42f7d01e1 viveca-hess full 3 27 In this week’s episode of the Garlic Marketing Show, Ian Garlic sits down with Viveca Hess, JD, Founder and Storyteller at HessConnect-an online business development strategy for lawyers. She is also a Former Attorney. They discuss the strategies and importance of marketing to professionals.

 

In this episode, Viveca and Ian talk about the best ways to learn marketing, the importance of building strong relationships in marketing and, the benefits of getting your story right as an Attorney. Viveca also shares some insights on what attorneys are afraid to do and what Attorneys can do regularly to make LinkedIn work for them.


Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.



What You’ll Learn:

  • The Best Way to Learn Marketing
  • What Professionals Don’t Realize About LinkedIn
  • The Importance of Building Strong Relationships in Marketing
  • The Benefits of Understanding Your Story
  • How Attorneys Can Easily Use LinkedIn Regularly



Connect with Viveca:

Hess Connect

LinkedIn

Facebook



Resources:

StoryCrews

Subscribe Today

Get started on case stories today!

Hosted on Acast. See acast.com/privacy for more information.

]]> In this week’s episode of the Garlic Marketing Show, Ian Garlic sits down with Viveca Hess, JD, Founder and Storyteller at HessConnect-an online business development strategy for lawyers. She is also a Former Attorney. They discuss the strategies and importance of marketing to professionals.

 

In this episode, Viveca and Ian talk about the best ways to learn marketing, the importance of building strong relationships in marketing and, the benefits of getting your story right as an Attorney. Viveca also shares some insights on what attorneys are afraid to do and what Attorneys can do regularly to make LinkedIn work for them.


Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.



What You’ll Learn:

  • The Best Way to Learn Marketing
  • What Professionals Don’t Realize About LinkedIn
  • The Importance of Building Strong Relationships in Marketing
  • The Benefits of Understanding Your Story
  • How Attorneys Can Easily Use LinkedIn Regularly



Connect with Viveca:

Hess Connect

LinkedIn

Facebook



Resources:

StoryCrews

Subscribe Today

Get started on case stories today!

Hosted on Acast. See acast.com/privacy for more information.

]]> How Sam Mollaei Got Over 2000 Google Reviews with One Simple Question How Sam Mollaei Got Over 2000 Google Reviews with One Simple Question Tue, 31 Aug 2021 00:00:56 GMT 19:35 612d356f8da7c80012ac49b0 false https://shows.acast.com/garlic/episodes/sam-mollaei 612d356f8da7c80012ac49b0 5b8987fb8ca6d2e42f7d01e1 sam-mollaei full 3 26 In this week’s episode of the Garlic Marketing Show, Ian Garlic sits down with Sam Mollaei, Director and Strategic advisor at Legal Funnel and a coach to lawyers wanting to grow and automate their dream virtual law firm. They discuss the importance of using legal funnels and reviews in the growth of virtual law firms.

 

In this episode, Sam and Ian talk about the biggest misconceptions lawyers have about funnels, how to create a great legal funnel, handling reviews to get up to 30-40% reviews from your clients, and the effects of getting more reviews in your business. Sam also explains the necessary steps to be successful in generating clients online.



Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.



What You’ll Learn:

  • The Biggest Misconceptions That Lawyers Have About Funnels.  
  • How to Create a Great Funnel
  • The Four Parts of a Legal Funnel
  • How to Get Reviews from 30-40% of Your Clients
  • The Secret to Successfully Generating Clients Online



Connect with Sam:



Resources:

StoryCrews

Subscribe Today

Get started on case stories today!

Hosted on Acast. See acast.com/privacy for more information.

]]> In this week’s episode of the Garlic Marketing Show, Ian Garlic sits down with Sam Mollaei, Director and Strategic advisor at Legal Funnel and a coach to lawyers wanting to grow and automate their dream virtual law firm. They discuss the importance of using legal funnels and reviews in the growth of virtual law firms.

 

In this episode, Sam and Ian talk about the biggest misconceptions lawyers have about funnels, how to create a great legal funnel, handling reviews to get up to 30-40% reviews from your clients, and the effects of getting more reviews in your business. Sam also explains the necessary steps to be successful in generating clients online.



Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.



What You’ll Learn:

  • The Biggest Misconceptions That Lawyers Have About Funnels.  
  • How to Create a Great Funnel
  • The Four Parts of a Legal Funnel
  • How to Get Reviews from 30-40% of Your Clients
  • The Secret to Successfully Generating Clients Online



Connect with Sam:



Resources:

StoryCrews

Subscribe Today

Get started on case stories today!

Hosted on Acast. See acast.com/privacy for more information.

]]> The Ultimate Ad Spend Strategy to Get Half a Million Clicks with Marty McDonald from Bad Rhino The Ultimate Ad Spend Strategy to Get Half a Million Clicks with Marty McDonald from Bad Rhino Sat, 28 Aug 2021 00:00:53 GMT 28:39 61295905eb5bf70014a47e38 false https://shows.acast.com/garlic/episodes/marty-mcdonald 61295905eb5bf70014a47e38 5b8987fb8ca6d2e42f7d01e1 marty-mcdonald full 3 25 For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic is joined by Marty McDonald, the Co-Founder and CEO of Bad Rhino. Marty will share how Bad Rhino rocked it on Ad Spend with a Medical Recovery Tool.

 

In this episode, Marty and Ian talk about Bad Rhino’s Omni Channel Approach. Marty will also explain how to target potential clients and how you can get clicks to your landing page.


Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.



What You’ll Learn:

  • How to Reach a Revenue of 5 Million
  • How to Breakeven on Ad Spend
  • Achieving Successful Results with the Omni Channel Approach
  • What is the Omni Channel Approach?
  • How to Target and Get to Know Clients
  • The Ultimate Secret to Achieving our Desired Results


Connect with Marty:

Bad Rhino

LinkedIn


Resources:

StoryCrews

Subscribe Today

Get started on case stories today!

Hosted on Acast. See acast.com/privacy for more information.

]]> For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic is joined by Marty McDonald, the Co-Founder and CEO of Bad Rhino. Marty will share how Bad Rhino rocked it on Ad Spend with a Medical Recovery Tool.

 

In this episode, Marty and Ian talk about Bad Rhino’s Omni Channel Approach. Marty will also explain how to target potential clients and how you can get clicks to your landing page.


Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.



What You’ll Learn:

  • How to Reach a Revenue of 5 Million
  • How to Breakeven on Ad Spend
  • Achieving Successful Results with the Omni Channel Approach
  • What is the Omni Channel Approach?
  • How to Target and Get to Know Clients
  • The Ultimate Secret to Achieving our Desired Results


Connect with Marty:

Bad Rhino

LinkedIn


Resources:

StoryCrews

Subscribe Today

Get started on case stories today!

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Fix the Number One Mistake on Most Websites to Convert More Traffic with Mark Homer How to Fix the Number One Mistake on Most Websites to Convert More Traffic with Mark Homer Fri, 27 Aug 2021 00:00:29 GMT 16:29 6127fb46ef44ed0013247480 false https://shows.acast.com/garlic/episodes/mark-homer 6127fb46ef44ed0013247480 5b8987fb8ca6d2e42f7d01e1 mark-homer full 3 24 Today in the 300th Episode of the Garlic Marketing Show, we will bring you a new topic to discuss to improve your digital marketing strategy. Our host, Ian Garlic, will have a pleasant conversation with our guest today, Mark Homer.


In this episode, you will learn how to own your audience in the long term using the power of emails. You will discover how such a simple tool can be so beneficial to engage your audience and reach new customers; all this with a simple and easy step we can all do.



Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.



What You’ll Learn:

  • The Effect of COVID-19 on Digital Marketing
  • First Step to Funnel-Building: Email
  • How to Build an Email List as a Business or Firm
  • How to Own Your Audience Using Lead Magnets


Connect with Mark:

GNGF

Twitter

LinkedIn

Online Law Practice Strategies: How to Turn Clicks into Clients.


Resources:

StoryCrews

Subscribe Today

Get started on case stories today!

Hosted on Acast. See acast.com/privacy for more information.

]]> Today in the 300th Episode of the Garlic Marketing Show, we will bring you a new topic to discuss to improve your digital marketing strategy. Our host, Ian Garlic, will have a pleasant conversation with our guest today, Mark Homer.


In this episode, you will learn how to own your audience in the long term using the power of emails. You will discover how such a simple tool can be so beneficial to engage your audience and reach new customers; all this with a simple and easy step we can all do.



Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.



What You’ll Learn:

  • The Effect of COVID-19 on Digital Marketing
  • First Step to Funnel-Building: Email
  • How to Build an Email List as a Business or Firm
  • How to Own Your Audience Using Lead Magnets


Connect with Mark:

GNGF

Twitter

LinkedIn

Online Law Practice Strategies: How to Turn Clicks into Clients.


Resources:

StoryCrews

Subscribe Today

Get started on case stories today!

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Get the Biggest Names on Your Podcast with One Simple Question with John Corcoran How to Get the Biggest Names on Your Podcast with One Simple Question with John Corcoran Thu, 26 Aug 2021 00:00:12 GMT 18:57 6126b8b856fc180013e144be false https://shows.acast.com/garlic/episodes/john-corcoran-300 6126b8b856fc180013e144be 5b8987fb8ca6d2e42f7d01e1 john-corcoran-300 full 3 23 For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic sits down with John Corcoran, Co-Founder of Rise25. They talk about the importance of having a podcast strategy to expand your network. 


In this episode, John and Ian talk about how having a podcast strategy enables you to improve your relationships, build your network, and meet new people. 


Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.



What You’ll Learn:

  • John’s First Big Success with His Law Practice
  • The One Question to Get the Biggest Names on Your Podcast
  • The Issue with Asking for Referrals
  • The People that John Admires and Respects


Connect with John:

Rise25

Smart Business Revolution

LinkedIn


Resources:

StoryCrews

Subscribe Today

Get started on case stories today!

Hosted on Acast. See acast.com/privacy for more information.

]]> For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic sits down with John Corcoran, Co-Founder of Rise25. They talk about the importance of having a podcast strategy to expand your network. 


In this episode, John and Ian talk about how having a podcast strategy enables you to improve your relationships, build your network, and meet new people. 


Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.



What You’ll Learn:

  • John’s First Big Success with His Law Practice
  • The One Question to Get the Biggest Names on Your Podcast
  • The Issue with Asking for Referrals
  • The People that John Admires and Respects


Connect with John:

Rise25

Smart Business Revolution

LinkedIn


Resources:

StoryCrews

Subscribe Today

Get started on case stories today!

Hosted on Acast. See acast.com/privacy for more information.

]]> Facebook Ads Budget Strategy Explained with Jason Smith from Spotlight Social LLC Facebook Ads Budget Strategy Explained with Jason Smith from Spotlight Social LLC Wed, 25 Aug 2021 00:00:48 GMT 23:22 612552808948130012587ac2 false https://shows.acast.com/garlic/episodes/jason-smith 612552808948130012587ac2 5b8987fb8ca6d2e42f7d01e1 jason-smith full 3 22 For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic sits down with Jason Smith, the CEO and Founder of Spotlight Social. They discuss the importance of Facebook Ads and how spending the right amount could help in generating organic leads.


In this episode, Ian and Jason talk about the budgeting of Facebook Ads to drive traffic towards your business and how to create an effective Ad strategy to generate organic traffic. Jason also explains how Facebook Ads are a very efficient way to drive users to your business.


Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.



What You’ll Learn:

  • Do Facebook Ads work?
  • The Ultimate Key to Successful Facebook Ads
  • The Facebook Ad Budget to Reach Your Target Audience
  • Determining the Budget for Your Facebook Ads
  • How do you find out if your Facebook Ad strategy is not working


Connect with Jason:

LinkedIn

Jason@SpotlightSocialLLC.com

Spotlight Social


Resources:

StoryCrews

Subscribe Today

Get started on case stories today!

Hosted on Acast. See acast.com/privacy for more information.

]]> For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic sits down with Jason Smith, the CEO and Founder of Spotlight Social. They discuss the importance of Facebook Ads and how spending the right amount could help in generating organic leads.


In this episode, Ian and Jason talk about the budgeting of Facebook Ads to drive traffic towards your business and how to create an effective Ad strategy to generate organic traffic. Jason also explains how Facebook Ads are a very efficient way to drive users to your business.


Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.



What You’ll Learn:

  • Do Facebook Ads work?
  • The Ultimate Key to Successful Facebook Ads
  • The Facebook Ad Budget to Reach Your Target Audience
  • Determining the Budget for Your Facebook Ads
  • How do you find out if your Facebook Ad strategy is not working


Connect with Jason:

LinkedIn

Jason@SpotlightSocialLLC.com

Spotlight Social


Resources:

StoryCrews

Subscribe Today

Get started on case stories today!

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Grow a Healthcare Business to $10 Million Using the Strategy Canvas with Erik Schlesinger How to Grow a Healthcare Business to $10 Million Using the Strategy Canvas with Erik Schlesinger Tue, 24 Aug 2021 00:00:45 GMT 36:52 6124078c83e4080012cdca2c false https://shows.acast.com/garlic/episodes/erik-schlesinger 6124078c83e4080012cdca2c 5b8987fb8ca6d2e42f7d01e1 erik-schlesinger full 3 21 For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic sits down with Erik Schlesinger, the CEO of Build Scale Prosper. Together, they discuss the Strategy Canvas and how it helped a healthcare business grow to $10 million.


By reaching out to your customers, you are able to figure out their pain points, find the gaps within your own experience, and restructure your processes to make their customer experience the best possible. Erik discusses how to discover the problems within your customer experience and what you can do with that information to 10x your revenue.


Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.



What You’ll Learn:

  • How to Grow a Healthcare Business to $10 Million Using the Strategy Canvas
  • Improving the Customer Experience Using Marketing
  • The Easy Way to Transform Your Business 
  • Finding the Balance Between Listening to Customers and Innovation
  • How to Discover Problems in Your Customer Experience
  • 10x Your Revenue by Refocusing Your Business


Connect with Erik:

Email Erik at Erik@buildscaleprosper.com

LinkedIn

Build Scale Prosper


Resources:

StoryCrews

Subscribe Today

Get started on case stories today!

Hosted on Acast. See acast.com/privacy for more information.

]]> For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic sits down with Erik Schlesinger, the CEO of Build Scale Prosper. Together, they discuss the Strategy Canvas and how it helped a healthcare business grow to $10 million.


By reaching out to your customers, you are able to figure out their pain points, find the gaps within your own experience, and restructure your processes to make their customer experience the best possible. Erik discusses how to discover the problems within your customer experience and what you can do with that information to 10x your revenue.


Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.



What You’ll Learn:

  • How to Grow a Healthcare Business to $10 Million Using the Strategy Canvas
  • Improving the Customer Experience Using Marketing
  • The Easy Way to Transform Your Business 
  • Finding the Balance Between Listening to Customers and Innovation
  • How to Discover Problems in Your Customer Experience
  • 10x Your Revenue by Refocusing Your Business


Connect with Erik:

Email Erik at Erik@buildscaleprosper.com

LinkedIn

Build Scale Prosper


Resources:

StoryCrews

Subscribe Today

Get started on case stories today!

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Get 12,000 Video Views on LinkedIn with Darren Magarro How to Get 12,000 Video Views on LinkedIn with Darren Magarro Sat, 21 Aug 2021 00:00:35 GMT 21:49 61201a833c4b7d00137c904e false https://shows.acast.com/garlic/episodes/darren-magarro 61201a833c4b7d00137c904e 5b8987fb8ca6d2e42f7d01e1 darren-magarro full 3 20 For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic sits down with Darren Magarro, the Founder & President of The DSM Group. When building your brand, it’s important to create authentic content that brings value to your audience.


In a moment of vulnerability, Darren filmed a personal video that he posted to LinkedIn that got over 12,000 views. The video had nothing to do with business or marketing, it was just about Darren’s own thought process while grieving somebody close to him. By creating honest, valuable, and authentic content, you are sure to find people who think similarly to you and agree with your values.


Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.



What You’ll Learn:

  • The Importance of Culture in a Company
  • The Foundational Piece of Every Agency or Business 
  •  Why Should Professional Services Build a Personal Brand?
  • How Darren Personally Builds His Personal Branding
  • How to Increase Your Agency’s Success with a Good Vetting Process
  • The Importance of Being Authentic on Video
  • How much should a professional be posting on LinkedIn?


Connect with Darren:

The DSM Group

LinkedIn


Resources:

StoryCrews

Subscribe Today

Get started on case stories today!

Hosted on Acast. See acast.com/privacy for more information.

]]> For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic sits down with Darren Magarro, the Founder & President of The DSM Group. When building your brand, it’s important to create authentic content that brings value to your audience.


In a moment of vulnerability, Darren filmed a personal video that he posted to LinkedIn that got over 12,000 views. The video had nothing to do with business or marketing, it was just about Darren’s own thought process while grieving somebody close to him. By creating honest, valuable, and authentic content, you are sure to find people who think similarly to you and agree with your values.


Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.



What You’ll Learn:

  • The Importance of Culture in a Company
  • The Foundational Piece of Every Agency or Business 
  •  Why Should Professional Services Build a Personal Brand?
  • How Darren Personally Builds His Personal Branding
  • How to Increase Your Agency’s Success with a Good Vetting Process
  • The Importance of Being Authentic on Video
  • How much should a professional be posting on LinkedIn?


Connect with Darren:

The DSM Group

LinkedIn


Resources:

StoryCrews

Subscribe Today

Get started on case stories today!

Hosted on Acast. See acast.com/privacy for more information.

]]> The Best Google Ads Hack of 2021: Local Service Ads with Corey Vandenberg and William Pettet from Clixsy The Best Google Ads Hack of 2021: Local Service Ads with Corey Vandenberg and William Pettet from Clixsy Fri, 20 Aug 2021 00:00:40 GMT 22:10 611e764daa51c10013c4dca1 false https://shows.acast.com/garlic/episodes/corey-vandenberg-william-pettet 611e764daa51c10013c4dca1 5b8987fb8ca6d2e42f7d01e1 corey-vandenberg-william-pettet full 3 19 For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic sits down with Corey Vandenberg and William Pettet, the Founders of Clixsy. Over the past five years, as digital marketing has become more and more important, the first page of Google for your name (personal or business) has become your resume.


Your online reputation is the front door to you and your business. Ian, Corey, and William discuss the importance of your Google reviews and how you should handle negative reviews. They also discuss local service ads, the best Google ads hack of 2021, and the keys to getting these ads done well.


Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.



What You’ll Learn:

  • The Importance of Your Online Reputation
  • The Impact of a Single Negative Review
  • How to Handle a Negative Review on Google
  • The Best Google Ads Hack of 2021
  • The Secret to Creating Local Service Ads That Work
  • Three Best Tactics to Increase Leads Exponentially


Connect with Clixsy:

Clixsy

Connect with Corey

Connect with William


Resources:

StoryCrews

Subscribe Today

Get started on case stories today!

Hosted on Acast. See acast.com/privacy for more information.

]]> For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic sits down with Corey Vandenberg and William Pettet, the Founders of Clixsy. Over the past five years, as digital marketing has become more and more important, the first page of Google for your name (personal or business) has become your resume.


Your online reputation is the front door to you and your business. Ian, Corey, and William discuss the importance of your Google reviews and how you should handle negative reviews. They also discuss local service ads, the best Google ads hack of 2021, and the keys to getting these ads done well.


Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.



What You’ll Learn:

  • The Importance of Your Online Reputation
  • The Impact of a Single Negative Review
  • How to Handle a Negative Review on Google
  • The Best Google Ads Hack of 2021
  • The Secret to Creating Local Service Ads That Work
  • Three Best Tactics to Increase Leads Exponentially


Connect with Clixsy:

Clixsy

Connect with Corey

Connect with William


Resources:

StoryCrews

Subscribe Today

Get started on case stories today!

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Get on Podcasts as a Guest with the Podcasting Booking Blueprint with Christina Nicholson How to Get on Podcasts as a Guest with the Podcasting Booking Blueprint with Christina Nicholson Thu, 19 Aug 2021 00:00:22 GMT 29:30 611d45508ba9ec00138c1d80 false https://shows.acast.com/garlic/episodes/christina-nicholson-300 611d45508ba9ec00138c1d80 5b8987fb8ca6d2e42f7d01e1 christina-nicholson-300 full 3 18 For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic sits down with Christina Nicholson, the owner of Media Maven. 55% of people in the United States have listened to a podcast at least once. 


Featuring as a guest on other podcasts is a huge opportunity to control your online reputation and build your authority, but it can be difficult getting on the right podcast. Christina demonstrates The Podcast Booking Blueprint, her 15-minute cheat sheet that explains step-to-step how to find and pitch the best podcasts for you and your brand. 


Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.



What You’ll Learn:

  • The Benefits of Podcasting for Authority Building
  • The Strategy for Building and Automating a Podcast Pitch List
  • How to Easily Find Relevant Podcasts to Pitch
  • How to Determine the Quality of a Podcast 
  • How to Best Pitch a Podcast Host to Actually Get Booked
  • The 5-Minute Method to Connect with Podcasters
  • The Exact Pitch used to Get Thousands of Dollars in Revenue


Connect with Christina:

Media Maven

Connect with Christina

Christina's Exact Pitch to Pat Flynn



Resources:

StoryCrews

Subscribe Today

Get started on case stories today!

Hosted on Acast. See acast.com/privacy for more information.

]]> For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic sits down with Christina Nicholson, the owner of Media Maven. 55% of people in the United States have listened to a podcast at least once. 


Featuring as a guest on other podcasts is a huge opportunity to control your online reputation and build your authority, but it can be difficult getting on the right podcast. Christina demonstrates The Podcast Booking Blueprint, her 15-minute cheat sheet that explains step-to-step how to find and pitch the best podcasts for you and your brand. 


Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.



What You’ll Learn:

  • The Benefits of Podcasting for Authority Building
  • The Strategy for Building and Automating a Podcast Pitch List
  • How to Easily Find Relevant Podcasts to Pitch
  • How to Determine the Quality of a Podcast 
  • How to Best Pitch a Podcast Host to Actually Get Booked
  • The 5-Minute Method to Connect with Podcasters
  • The Exact Pitch used to Get Thousands of Dollars in Revenue


Connect with Christina:

Media Maven

Connect with Christina

Christina's Exact Pitch to Pat Flynn



Resources:

StoryCrews

Subscribe Today

Get started on case stories today!

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Improve Google Search Results for Your Business Using “Expert Content” Marketing with Chris Dreyer How to Improve Google Search Results for Your Business Using “Expert Content” Marketing with Chris Dreyer Wed, 18 Aug 2021 00:00:53 GMT 15:30 611bd103da87930011ca3d20 false https://shows.acast.com/garlic/episodes/chris-dreyer-300 611bd103da87930011ca3d20 5b8987fb8ca6d2e42f7d01e1 chris-dreyer-300 full 3 17 For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic sits down with Chris Dreyer, the CEO & Founder of Rankings.io. The faster you invest in SEO and the more you put into it, the more it’ll be worth later.


Chris discusses his proven content strategy that got one law firm ranking #1 on Google for the keyword ‘Car Accident Attorney.’ He explains the importance of creating, updating, and promoting content for the best results.


Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.



What You’ll Learn:

  • How One Law Firm Ranked #1 in the Country for Car Accident Attorney
  • The Importance of Upgrading Content
  • Three Types of Content You Should Have On Your Site
  • How to Update Content on a Monthly Basis
  • Strategies for Content Promotion


Connect with Chris:

How to Rank on the First Page of Google for Car Accident Lawyer

Rankings.io 

Contact Chris Dreyer


Resources:

StoryCrews

Subscribe Today

Get started on case stories today!

Hosted on Acast. See acast.com/privacy for more information.

]]> For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic sits down with Chris Dreyer, the CEO & Founder of Rankings.io. The faster you invest in SEO and the more you put into it, the more it’ll be worth later.


Chris discusses his proven content strategy that got one law firm ranking #1 on Google for the keyword ‘Car Accident Attorney.’ He explains the importance of creating, updating, and promoting content for the best results.


Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.



What You’ll Learn:

  • How One Law Firm Ranked #1 in the Country for Car Accident Attorney
  • The Importance of Upgrading Content
  • Three Types of Content You Should Have On Your Site
  • How to Update Content on a Monthly Basis
  • Strategies for Content Promotion


Connect with Chris:

How to Rank on the First Page of Google for Car Accident Lawyer

Rankings.io 

Contact Chris Dreyer


Resources:

StoryCrews

Subscribe Today

Get started on case stories today!

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Increase Website Traffic Organically Without New Content Using the “Hub and Spoke Content Strategy with Ben LeDonni How to Increase Website Traffic Organically Without New Content Using the “Hub and Spoke Content Strategy with Ben LeDonni Tue, 17 Aug 2021 00:00:02 GMT 17:33 611a6d364ef3000012c317b5 false https://shows.acast.com/garlic/episodes/ben-ledonni 611a6d364ef3000012c317b5 5b8987fb8ca6d2e42f7d01e1 ben-ledonni full 3 16 For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic sits down with Ben LeDonni, the Founder & CEO of Creative Multimedia Solutions. Oftentimes, people don’t take advantage of their website as the valuable tool that it is. 


By properly structuring your website content, it’s possible to increase your website traffic without having to write new content. Ben explains the “Hub and Spoke Content Strategy” that increased one client’s traffic by 20% in six weeks and how you can get started.


Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.



What You’ll Learn:

  • The Importance of Knowing Your Data
  • The Biggest Mistake People Make With Their Website
  • How Your Website Can Be Used as a Sales Tool
  • How One Client’s Traffic Increased by 20% in Six Weeks
  • One Step You Can Do Right Now to Improve Your Website
  • How to Implement the Hub and Spoke Model


Connect with Ben:

Creative Multimedia Solutions

LinkedIn


Resources:

StoryCrews

Subscribe Today

Get started on case stories today!

Hosted on Acast. See acast.com/privacy for more information.

]]> For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic sits down with Ben LeDonni, the Founder & CEO of Creative Multimedia Solutions. Oftentimes, people don’t take advantage of their website as the valuable tool that it is. 


By properly structuring your website content, it’s possible to increase your website traffic without having to write new content. Ben explains the “Hub and Spoke Content Strategy” that increased one client’s traffic by 20% in six weeks and how you can get started.


Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.



What You’ll Learn:

  • The Importance of Knowing Your Data
  • The Biggest Mistake People Make With Their Website
  • How Your Website Can Be Used as a Sales Tool
  • How One Client’s Traffic Increased by 20% in Six Weeks
  • One Step You Can Do Right Now to Improve Your Website
  • How to Implement the Hub and Spoke Model


Connect with Ben:

Creative Multimedia Solutions

LinkedIn


Resources:

StoryCrews

Subscribe Today

Get started on case stories today!

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Make Customers Feel Safe with These Three Pillars of Website Design with Alex Melen How to Make Customers Feel Safe with These Three Pillars of Website Design with Alex Melen Sat, 14 Aug 2021 00:00:02 GMT 23:08 6116c1c24c01a100127cb0f9 false https://shows.acast.com/garlic/episodes/alex-melen 6116c1c24c01a100127cb0f9 5b8987fb8ca6d2e42f7d01e1 alex-melen full 3 15 For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic sits down with Alex Melen, the Co-Founder of SmartSites. They discuss the importance of business flexibility to accommodate changes in consumer behavior.


In this episode, Alex and Ian talk about the importance of excellent website performance for your business to succeed digitally. Alex also explains how consumer behaviors changed during Covid and why some of these behaviors are here to stay. 


Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.



What You’ll Learn:


Connect with Alex:

SmartSites

LinkedIn 

Facebook 


Resources:

StoryCrews

Subscribe Today

Get started on case stories today!

Hosted on Acast. See acast.com/privacy for more information.

]]> For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic sits down with Alex Melen, the Co-Founder of SmartSites. They discuss the importance of business flexibility to accommodate changes in consumer behavior.


In this episode, Alex and Ian talk about the importance of excellent website performance for your business to succeed digitally. Alex also explains how consumer behaviors changed during Covid and why some of these behaviors are here to stay. 


Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.



What You’ll Learn:


Connect with Alex:

SmartSites

LinkedIn 

Facebook 


Resources:

StoryCrews

Subscribe Today

Get started on case stories today!

Hosted on Acast. See acast.com/privacy for more information.

]]> 9x ROAS for Your Amazon Store Using These Three Pillars with Brian Burt from Canopy Management 9x ROAS for Your Amazon Store Using These Three Pillars with Brian Burt from Canopy Management Mon, 19 Jul 2021 14:33:40 GMT 32:43 60f1fe680eb67d0013fc3f0b false https://shows.acast.com/garlic/episodes/brian-burt 60f1fe680eb67d0013fc3f0b 5b8987fb8ca6d2e42f7d01e1 brian-burt full 3 14 In this week’s episode of the Garlic Marketing Show, Ian sits down with Brian Burt, the founder and CEO of Canopy Management. After Google updated its algorithm to Penguin 2.1, Brian’s SEO agency lost 95% of its clientele and he decided to move to eCommerce.


In this episode, Brian discusses the three pillars of Amazon to successfully grow an Amazon store. Brian also explains his one major tip that people can do right now to grow their amazon store.


What You'll Learn:


Hosted on Acast. See acast.com/privacy for more information.

]]> In this week’s episode of the Garlic Marketing Show, Ian sits down with Brian Burt, the founder and CEO of Canopy Management. After Google updated its algorithm to Penguin 2.1, Brian’s SEO agency lost 95% of its clientele and he decided to move to eCommerce.


In this episode, Brian discusses the three pillars of Amazon to successfully grow an Amazon store. Brian also explains his one major tip that people can do right now to grow their amazon store.


What You'll Learn:


Hosted on Acast. See acast.com/privacy for more information.

]]> The Three Most Important Things to Building a Business You Can Sell with John Warrillow The Three Most Important Things to Building a Business You Can Sell with John Warrillow Fri, 02 Jul 2021 17:30:00 GMT 37:21 60df460c1436f0001661bfb5 false https://shows.acast.com/garlic/episodes/john-warrillow 60df460c1436f0001661bfb5 5b8987fb8ca6d2e42f7d01e1 john-warrillow full 3 13 In this week’s episode of the Garlic Marketing Show, Ian sits down with John Warrillow, the founder of The Value Builder System™. After failing to sell a business years ago, John had to face the reality that he had a lot of work to do. Regardless of your intentions with your business, John explains the importance of growing your business to sell.


In this episode, John explains the three simple steps that he has used to help 65,000 businesses improve the value of their company. John also explains a simple method to testing your sales process.


What You'll Learn:

Hosted on Acast. See acast.com/privacy for more information.

]]> In this week’s episode of the Garlic Marketing Show, Ian sits down with John Warrillow, the founder of The Value Builder System™. After failing to sell a business years ago, John had to face the reality that he had a lot of work to do. Regardless of your intentions with your business, John explains the importance of growing your business to sell.


In this episode, John explains the three simple steps that he has used to help 65,000 businesses improve the value of their company. John also explains a simple method to testing your sales process.


What You'll Learn:

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Franchise a School and Profit with Hao Lam of Adaptatively Education How to Franchise a School and Profit with Hao Lam of Adaptatively Education Mon, 21 Jun 2021 14:00:37 GMT 43:08 60ccdc663b25c200123d8358 false https://shows.acast.com/garlic/episodes/hao-lam 60ccdc663b25c200123d8358 5b8987fb8ca6d2e42f7d01e1 hao-lam full 3 12 In this week’s episode of the Garlic Marketing Show, Ian sits down with Hao Lam, the Founder of Adaptively Education. Together, they discuss how to grow a franchise business to over 60 locations.


Growing up in Vietnam, Hao Lam was illiterate. After 12 years of trying, he was able to successfully escape from Vietnam in 1988 where he finally learned his first written language, English. After his escape, Hao worked on graduating from high school, and then college. He became very passionate about education, especially for children, which is where the idea for Best in Class Education Center was born. 


In this episode, Hao and Ian discuss the necessary items for a successful franchise.  Hao also explains the one major fundamental for any franchise.


What You'll Learn:


Hosted on Acast. See acast.com/privacy for more information.

]]> In this week’s episode of the Garlic Marketing Show, Ian sits down with Hao Lam, the Founder of Adaptively Education. Together, they discuss how to grow a franchise business to over 60 locations.


Growing up in Vietnam, Hao Lam was illiterate. After 12 years of trying, he was able to successfully escape from Vietnam in 1988 where he finally learned his first written language, English. After his escape, Hao worked on graduating from high school, and then college. He became very passionate about education, especially for children, which is where the idea for Best in Class Education Center was born. 


In this episode, Hao and Ian discuss the necessary items for a successful franchise.  Hao also explains the one major fundamental for any franchise.


What You'll Learn:


Hosted on Acast. See acast.com/privacy for more information.

]]> Simple Shopify Changes to Quickly Increase Your E-commerce Revenue by 20% with Tanner Larsson Simple Shopify Changes to Quickly Increase Your E-commerce Revenue by 20% with Tanner Larsson Fri, 11 Jun 2021 18:45:31 GMT 44:41 60c3a40bd8c77a00195d8634 false https://shows.acast.com/garlic/episodes/tanner-larsson 60c3a40bd8c77a00195d8634 5b8987fb8ca6d2e42f7d01e1 tanner-larsson full 3 11 In this week’s episode of the Garlic Marketing Show, Ian sits down with Tanner Larsson, the Founder of BuildGrowScale. Together, they discuss how to optimize an e-commerce store.


Tanner first began his career as an entrepreneur in 2001 when he built a window cleaning company. When he wasn’t able to work in the business anymore, he sold the business and began living off of his savings and eBay sales. After discovering digital marketing and learning about digital products, he fell in love with it. Tanner began buying books and learning about every aspect of direct response he was able to. With a clear grasp on digital marketing, he put out his first course and realized quickly, by the demand of his material, that he found his niche.


In this episode, Tanner and Ian discuss the simple changes you can make to your e-commerce store today to increase revenue by 20%.  Tanner also explains how they’ve reached over 400 million dollars in total sales impacted.


What You'll Learn:

Hosted on Acast. See acast.com/privacy for more information.

]]> In this week’s episode of the Garlic Marketing Show, Ian sits down with Tanner Larsson, the Founder of BuildGrowScale. Together, they discuss how to optimize an e-commerce store.


Tanner first began his career as an entrepreneur in 2001 when he built a window cleaning company. When he wasn’t able to work in the business anymore, he sold the business and began living off of his savings and eBay sales. After discovering digital marketing and learning about digital products, he fell in love with it. Tanner began buying books and learning about every aspect of direct response he was able to. With a clear grasp on digital marketing, he put out his first course and realized quickly, by the demand of his material, that he found his niche.


In this episode, Tanner and Ian discuss the simple changes you can make to your e-commerce store today to increase revenue by 20%.  Tanner also explains how they’ve reached over 400 million dollars in total sales impacted.


What You'll Learn:

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Entrepreneur/Lawyer Larry Pino's Key to Selling 80 Businesses]]> Thu, 27 May 2021 15:00:08 GMT 42:46 60afa73ec01f6400143ae845 false https://shows.acast.com/garlic/episodes/larry-pino 60afa73ec01f6400143ae845 5b8987fb8ca6d2e42f7d01e1 larry-pino full 3 10 In this week’s episode of the Garlic Marketing Show, Ian sits down with Larry Pino, the CEO and Founder of Tuscan Gardens. Together, they discuss the best mindset to have when starting a business. 


Over the years, Larry has had a hand in selling and incubating about 80 businesses. Currently, Larry is primarily focusing his business initiatives on Tuscan Gardens, assisted living and memory care communities where he is the CEO and Founder. The story of Tuscan Gardens is a personal mission for Larry. After trying to find a community for his elderly mother to live in, and failing to find any that felt genuine, he decided to create a community that would make his own mother happy. 


In this episode, Larry and Ian discuss when you should and shouldn’t use direct response, and how to identify those situations.  Larry also explains the three steps to use to identify the metrics of when to scale your business.


What You'll Learn:

Hosted on Acast. See acast.com/privacy for more information.

]]> In this week’s episode of the Garlic Marketing Show, Ian sits down with Larry Pino, the CEO and Founder of Tuscan Gardens. Together, they discuss the best mindset to have when starting a business. 


Over the years, Larry has had a hand in selling and incubating about 80 businesses. Currently, Larry is primarily focusing his business initiatives on Tuscan Gardens, assisted living and memory care communities where he is the CEO and Founder. The story of Tuscan Gardens is a personal mission for Larry. After trying to find a community for his elderly mother to live in, and failing to find any that felt genuine, he decided to create a community that would make his own mother happy. 


In this episode, Larry and Ian discuss when you should and shouldn’t use direct response, and how to identify those situations.  Larry also explains the three steps to use to identify the metrics of when to scale your business.


What You'll Learn:

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Launch a Course That is Guaranteed Results in Two Months with Danny Iny, CEO of Mirasee How to Launch a Course That is Guaranteed Results in Two Months with Danny Iny, CEO of Mirasee Mon, 17 May 2021 14:30:31 GMT 36:13 60a27a42b937707a5971e1f5 false https://shows.acast.com/garlic/episodes/danny-iny 60a27a42b937707a5971e1f5 5b8987fb8ca6d2e42f7d01e1 danny-iny full 3 9 In this week’s episode of the Garlic Marketing Show, Ian sits down with Danny Iny, the CEO & Founder of Mirasee. Together, they discuss how to launch a course that is guaranteed results in two months.


Like most online entrepreneurs, Danny started with an idea and a message to share, but he wasn’t sure how to do it. After several mistakes and obstacles, he finally learned about the audience-first paradigm and learned how to apply it to online business. Ever since, he’s helped more than 5,000 value-driven entrepreneurs achieve their desired results. 


In this episode, Danny and Ian discuss the biggest benefits of creating a course, as well as the mistakes that are often made. Danny also explains his number one tip to creating a course right now.


Check out Danny's new book, Online Courses, today! 

Check out Danny's workshop (available to sign up until May 23rd)


What You'll Learn:

 

  • Keys to Creating Courses That Guarantee Results 
  • Why Guarantees Are a Tool for Business Alignment
  • How Agencies or Professional Businesses Can Create Courses
  • How much do you give away in a course?
  • Biggest Mistakes Made While Creating a Course
  • How to Launch a Course That is Guaranteed Results in Two Months
  • Biggest Benefits from Creating Courses
  • How Course Creation Has Changed in the Past Year
  • The Biggest Obstacles Preventing Results
  • Number One Tip to Create a Course Right Now

Hosted on Acast. See acast.com/privacy for more information.

]]> In this week’s episode of the Garlic Marketing Show, Ian sits down with Danny Iny, the CEO & Founder of Mirasee. Together, they discuss how to launch a course that is guaranteed results in two months.


Like most online entrepreneurs, Danny started with an idea and a message to share, but he wasn’t sure how to do it. After several mistakes and obstacles, he finally learned about the audience-first paradigm and learned how to apply it to online business. Ever since, he’s helped more than 5,000 value-driven entrepreneurs achieve their desired results. 


In this episode, Danny and Ian discuss the biggest benefits of creating a course, as well as the mistakes that are often made. Danny also explains his number one tip to creating a course right now.


Check out Danny's new book, Online Courses, today! 

Check out Danny's workshop (available to sign up until May 23rd)


What You'll Learn:

 

  • Keys to Creating Courses That Guarantee Results 
  • Why Guarantees Are a Tool for Business Alignment
  • How Agencies or Professional Businesses Can Create Courses
  • How much do you give away in a course?
  • Biggest Mistakes Made While Creating a Course
  • How to Launch a Course That is Guaranteed Results in Two Months
  • Biggest Benefits from Creating Courses
  • How Course Creation Has Changed in the Past Year
  • The Biggest Obstacles Preventing Results
  • Number One Tip to Create a Course Right Now

Hosted on Acast. See acast.com/privacy for more information.

]]> Learn the Strategies to Protect Your Business from Cybercrime with Blake Dowling Learn the Strategies to Protect Your Business from Cybercrime with Blake Dowling Wed, 03 Mar 2021 15:30:59 GMT 28:44 603fa896de320e4ce6f24006 false https://shows.acast.com/garlic/episodes/blake-dowling 603fa896de320e4ce6f24006 5b8987fb8ca6d2e42f7d01e1 blake-dowling full 3 8 In this week’s episode of the Garlic Marketing Show, Ian sits down with Blake Dowling, the CEO of Aegis Business Technologies. Together, they discuss the cybersecurity issues that have arisen due to COVID, and how business owners can protect their businesses from cybercrime.


Aegis Business Technologies is an IT company dedicated to connecting people and technology. After the world went remote due to the pandemic, Blake and his team saw a huge increase in their own business because of business owners working from home.


In this episode, Blake and Ian discuss how Blake is handling the slow transition into working back at the office. Blake also explains how he gets his team involved in their marketing.


What You'll Learn:

  • Cybersecurity Issues because of Covid
  • Holes in cybersecurity with remote working
  • How to stop Zoom Bombing 
  • The University of Florida Zoom Bombing
  • The simple platform for sharing virtual conferences
  • Setting up contingency plans for videos
  • How Blake Incentivizes Coming into the Office
  • The Covid Shuffle they are performing
  • Best apps for organizational tools
  • How they are getting their team to be involved in marketing
  • What businesses should do when working remotely

Hosted on Acast. See acast.com/privacy for more information.

]]> In this week’s episode of the Garlic Marketing Show, Ian sits down with Blake Dowling, the CEO of Aegis Business Technologies. Together, they discuss the cybersecurity issues that have arisen due to COVID, and how business owners can protect their businesses from cybercrime.


Aegis Business Technologies is an IT company dedicated to connecting people and technology. After the world went remote due to the pandemic, Blake and his team saw a huge increase in their own business because of business owners working from home.


In this episode, Blake and Ian discuss how Blake is handling the slow transition into working back at the office. Blake also explains how he gets his team involved in their marketing.


What You'll Learn:

  • Cybersecurity Issues because of Covid
  • Holes in cybersecurity with remote working
  • How to stop Zoom Bombing 
  • The University of Florida Zoom Bombing
  • The simple platform for sharing virtual conferences
  • Setting up contingency plans for videos
  • How Blake Incentivizes Coming into the Office
  • The Covid Shuffle they are performing
  • Best apps for organizational tools
  • How they are getting their team to be involved in marketing
  • What businesses should do when working remotely

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Close Bigger Clients Without Being Salesy with Steve Fretzin How to Close Bigger Clients Without Being Salesy with Steve Fretzin Thu, 25 Feb 2021 20:14:10 GMT 43:39 6038029edff31665d48f2b00 false https://shows.acast.com/garlic/episodes/steve-fretzin 6038029edff31665d48f2b00 5b8987fb8ca6d2e42f7d01e1 steve-fretzin full 3 7 In this week’s episode of the Garlic Marketing Show, Ian sits down with Steve Fretzin, the president of Fretzin, Inc. Together, they discuss how to close bigger clients without being salesy.


After going through college, Steve worked a number of sales jobs and moved his way up to franchise sales. Eventually, he got into the business of selling businesses and helping people grow their businesses. After hiring a coach himself, Steve learned a lot and became a sales coach himself years later. By developing a process, he’s ensured he has all of the tools to guarantee his clients’ success and grow their business.


In this episode, Steve and Ian discuss how professionals, such as lawyers, can improve their processes. Steve also explains his format for high-level meetings and the agenda he established that makes time effective for both parties.


What You'll Learn:

  • Why ‘sales’ shouldn’t be considered a bad word for lawyers, doctors, and other professionals
  • The biggest problem with a salesperson
  • How a professional can improve their process
  • Techniques for transforming sales process virtually
  • How to network and schedule meetings virtually
  • The best format for high-level meetings
  • How to close better on Zoom meetings


Hosted on Acast. See acast.com/privacy for more information.

]]> In this week’s episode of the Garlic Marketing Show, Ian sits down with Steve Fretzin, the president of Fretzin, Inc. Together, they discuss how to close bigger clients without being salesy.


After going through college, Steve worked a number of sales jobs and moved his way up to franchise sales. Eventually, he got into the business of selling businesses and helping people grow their businesses. After hiring a coach himself, Steve learned a lot and became a sales coach himself years later. By developing a process, he’s ensured he has all of the tools to guarantee his clients’ success and grow their business.


In this episode, Steve and Ian discuss how professionals, such as lawyers, can improve their processes. Steve also explains his format for high-level meetings and the agenda he established that makes time effective for both parties.


What You'll Learn:

  • Why ‘sales’ shouldn’t be considered a bad word for lawyers, doctors, and other professionals
  • The biggest problem with a salesperson
  • How a professional can improve their process
  • Techniques for transforming sales process virtually
  • How to network and schedule meetings virtually
  • The best format for high-level meetings
  • How to close better on Zoom meetings


Hosted on Acast. See acast.com/privacy for more information.

]]> Hiring a Digital Agency? 3 Criteria to Get an Agency Right Now with Credo’s John Doherty Hiring a Digital Agency? 3 Criteria to Get an Agency Right Now with Credo’s John Doherty Mon, 15 Feb 2021 15:30:38 GMT 37:41 602a859acacf390c60d92bad false https://shows.acast.com/garlic/episodes/john-doherty 602a859acacf390c60d92bad 5b8987fb8ca6d2e42f7d01e1 john-doherty full 3 6 In this week’s episode of the Garlic Marketing Show, Ian sits down with John Doherty, the founder and CEO of Credo. Together, they discuss how to hire the right people for your marketing and how to collapse that hiring time.


With a decade of digital marketing background, John decided he didn’t want to do consulting any further and started Credo, under a different brand name, in 2013. Credo is a small team that helps companies looking to grow, through hiring an outsource provider, by connecting them with the right people.


In this episode, John and Ian discuss how agencies should price proposals so they never have to offer discounts. John also explains how agencies can charge $5k-$15k a month.


What You'll Learn:

  • The evolution of hiring the RIGHT person for your marketing
  • How to shortcut hiring the wrong marketing person
  • Why you should NEVER use RFPs for your business
  • How to collapse the time for hiring the right marketers
  • The only time agencies should go for RFPs 
  • How agencies should price proposals so they never have to discounts
  • How agencies should match
  • The three things every agency website should have
  • How Agencies can charge $5-$15k per month
  • The Best Question Someone could ask of a prospect 
  • What Google is prioritizing in SEO
  • The Best Way To Build Links


Update: John Doherty has founded EditorNinja, an easy-to-use, unlimited content editing service. To learn more go to https://editorninja.com/.

Hosted on Acast. See acast.com/privacy for more information.

]]> In this week’s episode of the Garlic Marketing Show, Ian sits down with John Doherty, the founder and CEO of Credo. Together, they discuss how to hire the right people for your marketing and how to collapse that hiring time.


With a decade of digital marketing background, John decided he didn’t want to do consulting any further and started Credo, under a different brand name, in 2013. Credo is a small team that helps companies looking to grow, through hiring an outsource provider, by connecting them with the right people.


In this episode, John and Ian discuss how agencies should price proposals so they never have to offer discounts. John also explains how agencies can charge $5k-$15k a month.


What You'll Learn:

  • The evolution of hiring the RIGHT person for your marketing
  • How to shortcut hiring the wrong marketing person
  • Why you should NEVER use RFPs for your business
  • How to collapse the time for hiring the right marketers
  • The only time agencies should go for RFPs 
  • How agencies should price proposals so they never have to discounts
  • How agencies should match
  • The three things every agency website should have
  • How Agencies can charge $5-$15k per month
  • The Best Question Someone could ask of a prospect 
  • What Google is prioritizing in SEO
  • The Best Way To Build Links


Update: John Doherty has founded EditorNinja, an easy-to-use, unlimited content editing service. To learn more go to https://editorninja.com/.

Hosted on Acast. See acast.com/privacy for more information.

]]> How One Company Boosted Their Business by Creating Over 680K Videos with Darin Dawson from BombBomb How One Company Boosted Their Business by Creating Over 680K Videos with Darin Dawson from BombBomb Fri, 05 Feb 2021 19:06:50 GMT 31:47 601d96bdc7526865121c9f84 false https://shows.acast.com/garlic/episodes/darin-dawson 601d96bdc7526865121c9f84 5b8987fb8ca6d2e42f7d01e1 darin-dawson full 3 5 In this week’s episode of the Garlic Marketing Show, Ian sits down with Darin Dawson, the Co-Founder and President of BombBomb. Together, they discuss the importance of using video to communicate and connect with prospects, clients, and your team.


As technology continues to advance at a rapid rate, Darin felt that society as a whole was losing connection with one another. It was from this feeling that the idea for BombBomb, a video messaging company focused on the human-centered part of communication, came to fruition. At BombBomb, personalized videos have seamlessly become a part of the culture and the company as a whole has sent 680,000 personal videos.


In this episode, Darin and Ian discuss how Darin makes and uses videos to communicate with his team and retain his team members. Darin also explains the one video that will change your business.


What You'll Learn:

  • How Darin’s company sent over 680,000 videos
  • What they learned when they stopped sending text emails 
  • What to do when you don’t have time to Zoom
  • The one video you need to send THIS MONTH to everyone
  • Why SCALE is killing your videos
  • How long should a video be?
  • How Darin makes videos to communicate with his team
  • How they use video to retain team members
  • The one video that will change your business
  • His #1 job as the president of a 150 person company

Hosted on Acast. See acast.com/privacy for more information.

]]> In this week’s episode of the Garlic Marketing Show, Ian sits down with Darin Dawson, the Co-Founder and President of BombBomb. Together, they discuss the importance of using video to communicate and connect with prospects, clients, and your team.


As technology continues to advance at a rapid rate, Darin felt that society as a whole was losing connection with one another. It was from this feeling that the idea for BombBomb, a video messaging company focused on the human-centered part of communication, came to fruition. At BombBomb, personalized videos have seamlessly become a part of the culture and the company as a whole has sent 680,000 personal videos.


In this episode, Darin and Ian discuss how Darin makes and uses videos to communicate with his team and retain his team members. Darin also explains the one video that will change your business.


What You'll Learn:

  • How Darin’s company sent over 680,000 videos
  • What they learned when they stopped sending text emails 
  • What to do when you don’t have time to Zoom
  • The one video you need to send THIS MONTH to everyone
  • Why SCALE is killing your videos
  • How long should a video be?
  • How Darin makes videos to communicate with his team
  • How they use video to retain team members
  • The one video that will change your business
  • His #1 job as the president of a 150 person company

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Build a Channel Partner Program with Alex Glenn from Partnerprograms.io How to Build a Channel Partner Program with Alex Glenn from Partnerprograms.io Thu, 28 Jan 2021 15:20:43 GMT 57:07 6012cb52a9757c28e2e7bd24 false https://shows.acast.com/garlic/episodes/alex-glenn 6012cb52a9757c28e2e7bd24 5b8987fb8ca6d2e42f7d01e1 alex-glenn full 3 4 In this week’s episode of the Garlic Marketing Show, Ian sits down with Alex Glenn. Together, they discuss the importance of partnership programs, the biggest mistakes, and how to correctly develop them.


As a former agency operator himself, Alex founded Partnerprograms.io in order to help other agencies and tech companies create better partnerships.


In this episode, Alex and Ian discuss the pros and cons of partner programs. Alex also explains how to write cold reach emails and what makes an outreach email bad.


What You'll Learn:

  • Difference between Vendorship and Partnership
  • How to find great partners
  • The big question you should be asking new partners
  • Why you shouldn’t focus on referral commissions
  • The Secret Sauce for Supercharging Finding Partners (while getting massive FRE traffic and LEADS)
  • The Biggest Mistakes made in Partner Programs
  • The Right way to Develop
  • What is Partner Enablement 
  • The biggest mistake in Partnership 
  • How to evaluate partnership programs are successful 
  • Pros and Cons of Partner programs
  • How to grow Traffic using partner programs
  • How to write Cold Reach Emails
  • THE WORST OUTREACH EMAIL EVER
  • THE SOP for Partnership personas

Hosted on Acast. See acast.com/privacy for more information.

]]> In this week’s episode of the Garlic Marketing Show, Ian sits down with Alex Glenn. Together, they discuss the importance of partnership programs, the biggest mistakes, and how to correctly develop them.


As a former agency operator himself, Alex founded Partnerprograms.io in order to help other agencies and tech companies create better partnerships.


In this episode, Alex and Ian discuss the pros and cons of partner programs. Alex also explains how to write cold reach emails and what makes an outreach email bad.


What You'll Learn:

  • Difference between Vendorship and Partnership
  • How to find great partners
  • The big question you should be asking new partners
  • Why you shouldn’t focus on referral commissions
  • The Secret Sauce for Supercharging Finding Partners (while getting massive FRE traffic and LEADS)
  • The Biggest Mistakes made in Partner Programs
  • The Right way to Develop
  • What is Partner Enablement 
  • The biggest mistake in Partnership 
  • How to evaluate partnership programs are successful 
  • Pros and Cons of Partner programs
  • How to grow Traffic using partner programs
  • How to write Cold Reach Emails
  • THE WORST OUTREACH EMAIL EVER
  • THE SOP for Partnership personas

Hosted on Acast. See acast.com/privacy for more information.

]]> Learn How to Grow Your Business From 25 to 150 Employees Using Attorney Consulting and Coaching with Mike Morse Learn How to Grow Your Business From 25 to 150 Employees Using Attorney Consulting and Coaching with Mike Morse Wed, 20 Jan 2021 18:00:27 GMT 43:14 60086afdfd4bbf5bde0d4881 false https://shows.acast.com/garlic/episodes/mike-morse 60086afdfd4bbf5bde0d4881 5b8987fb8ca6d2e42f7d01e1 mike-morse full 3 3 In this week’s episode of the Garlic Marketing Show, Ian sits down with Mike Morse, the President and Owner of Mike Morse Law Firm. Together, they discuss the importance of being different from your competitors and staying away from herd mentality.


After founding his firm in 1995, Mike stayed solo up until around 2007 with only 25 employees. After hiring Gino Wickman as his mentor, he managed to go from 25 employees to 150 in a short period of time. For Mike, he owes his growing successes to coaching and being able to implement what he’s been taught. Now, he coaches law firms across the country, giving them advice on the lessons and mistakes he’s made himself. 


In this episode, Mike and Ian discuss how to succeed with video, as well as the types of videos Mike creates for his law firm. Mike also talks about the #1 marketing tool that he would use now if he was starting out his firm today.


What You'll Learn:

  • The importance of standing out amongst your competition
  • What’s holding back most professionals, lawyers, dentists
  • How the herd mentality KILLS your firm growth
  • How to stand out in a crowd of video
  • The importance of delegating and elevating to grow your business 
  • The key move to “untrap” the lawyer
  • The #1 marketing tool Mike would do now if he was starting out
  • How much money and time small law firms should spend on their marketing
  • How Mike handles video dislikes and “haters”


Hosted on Acast. See acast.com/privacy for more information.

]]> In this week’s episode of the Garlic Marketing Show, Ian sits down with Mike Morse, the President and Owner of Mike Morse Law Firm. Together, they discuss the importance of being different from your competitors and staying away from herd mentality.


After founding his firm in 1995, Mike stayed solo up until around 2007 with only 25 employees. After hiring Gino Wickman as his mentor, he managed to go from 25 employees to 150 in a short period of time. For Mike, he owes his growing successes to coaching and being able to implement what he’s been taught. Now, he coaches law firms across the country, giving them advice on the lessons and mistakes he’s made himself. 


In this episode, Mike and Ian discuss how to succeed with video, as well as the types of videos Mike creates for his law firm. Mike also talks about the #1 marketing tool that he would use now if he was starting out his firm today.


What You'll Learn:

  • The importance of standing out amongst your competition
  • What’s holding back most professionals, lawyers, dentists
  • How the herd mentality KILLS your firm growth
  • How to stand out in a crowd of video
  • The importance of delegating and elevating to grow your business 
  • The key move to “untrap” the lawyer
  • The #1 marketing tool Mike would do now if he was starting out
  • How much money and time small law firms should spend on their marketing
  • How Mike handles video dislikes and “haters”


Hosted on Acast. See acast.com/privacy for more information.

]]> How to Increase E-Commerce Revenue 40% Using Email Marketing How to Increase E-Commerce Revenue 40% Using Email Marketing Wed, 13 Jan 2021 16:30:07 GMT 21:45 5fff0f1887294f56ffd4ed53 false https://shows.acast.com/garlic/episodes/daniel-budai 5fff0f1887294f56ffd4ed53 5b8987fb8ca6d2e42f7d01e1 daniel-budai full 3 2 In this week’s episode of the Garlic Marketing Show, Ian sits down with Daniel Budai, the CEO and Founder of Budai Media. Together, they discuss the importance of email marketing for e-commerce businesses and the common mistakes that should be avoided.


After he was unable to find work as a geologist, Daniel decided to pursue his passion for writing. He began by writing ads on Upwork as a freelance writer. Eventually, he realized he wanted to use more strategy which is how he began creating strategies for email marketing.


In this episode, Daniel and Ian discuss using video in email campaigns, the best way to send an email, and how to figure out who to send them to. Daniel also talks about his email trick that can make you 10,000 Youtube subscribers in a week.


What You'll Learn:

  • The biggest mistakes made in email marketing
  • Key ways to segment email lists
  • How to figure out what emails to send
  • How to use video in email campaigns
  • The difference between copywriting and being a great writer
  • The elements of a great subject line for e-commerce email
  • How to make 10,000 subscribers in a week


Hosted on Acast. See acast.com/privacy for more information.

]]> In this week’s episode of the Garlic Marketing Show, Ian sits down with Daniel Budai, the CEO and Founder of Budai Media. Together, they discuss the importance of email marketing for e-commerce businesses and the common mistakes that should be avoided.


After he was unable to find work as a geologist, Daniel decided to pursue his passion for writing. He began by writing ads on Upwork as a freelance writer. Eventually, he realized he wanted to use more strategy which is how he began creating strategies for email marketing.


In this episode, Daniel and Ian discuss using video in email campaigns, the best way to send an email, and how to figure out who to send them to. Daniel also talks about his email trick that can make you 10,000 Youtube subscribers in a week.


What You'll Learn:

  • The biggest mistakes made in email marketing
  • Key ways to segment email lists
  • How to figure out what emails to send
  • How to use video in email campaigns
  • The difference between copywriting and being a great writer
  • The elements of a great subject line for e-commerce email
  • How to make 10,000 subscribers in a week


Hosted on Acast. See acast.com/privacy for more information.

]]> How and When to Raise Prices Without Losing Prospects with Vinnie Fisher How and When to Raise Prices Without Losing Prospects with Vinnie Fisher Mon, 21 Dec 2020 17:30:11 GMT 32:25 5fe0bea570c65310d81739e0 false https://shows.acast.com/garlic/episodes/vinnie-fisher 5fe0bea570c65310d81739e0 5b8987fb8ca6d2e42f7d01e1 vinnie-fisher full 3 1 In this week’s episode of the Garlic Marketing Show, Ian sits down with Vinnie Fisher, the CEO and Co-Founder of Fully Accountable. Together, they discuss the importance of raising the prices of your services and products and the benefits that come with it.


After selling several successful businesses, Vinnie opened Fully Accountable. Fully Accountable is a fractionable CFO and controller service that provides a solution for e-commerce and tech companies who are making 7-figures and over in revenue. By acting as the full accounting and finance department, their goal is to help their clients win their time back at a fraction of the cost using their abundance of resources.


In this episode, Vinnie and Ian discuss how to decide when a business should charge more for its services. Vinnie also talks about how these changes can affect your marketing and the importance of respecting your own products and services.


What You'll Learn:

  • How to determine pricing
  • The Project Management Triangle, and which two you should pick
  • Deciding when to charge more
  • The importance of benchmarking against yourself
  • How raising prices can attract better clients
  • How your marketing can be affected by price changes
  • Why you shouldn’t give away services for free

Hosted on Acast. See acast.com/privacy for more information.

]]> In this week’s episode of the Garlic Marketing Show, Ian sits down with Vinnie Fisher, the CEO and Co-Founder of Fully Accountable. Together, they discuss the importance of raising the prices of your services and products and the benefits that come with it.


After selling several successful businesses, Vinnie opened Fully Accountable. Fully Accountable is a fractionable CFO and controller service that provides a solution for e-commerce and tech companies who are making 7-figures and over in revenue. By acting as the full accounting and finance department, their goal is to help their clients win their time back at a fraction of the cost using their abundance of resources.


In this episode, Vinnie and Ian discuss how to decide when a business should charge more for its services. Vinnie also talks about how these changes can affect your marketing and the importance of respecting your own products and services.


What You'll Learn:

  • How to determine pricing
  • The Project Management Triangle, and which two you should pick
  • Deciding when to charge more
  • The importance of benchmarking against yourself
  • How raising prices can attract better clients
  • How your marketing can be affected by price changes
  • Why you shouldn’t give away services for free

Hosted on Acast. See acast.com/privacy for more information.

]]> The Simple LinkedIn Method that Grew a 6-Figure Business in 3 Months with Justin Roethlingshoefer The Simple LinkedIn Method that Grew a 6-Figure Business in 3 Months with Justin Roethlingshoefer Thu, 03 Dec 2020 22:30:00 GMT 36:15 5fc964525fe4a1629383d121 false https://shows.acast.com/garlic/episodes/justin-roethlingshoefer 5fc964525fe4a1629383d121 5b8987fb8ca6d2e42f7d01e1 justin-roethlingshoefer full 2 30 In this week’s episode of the Garlic Marketing Show, Ian sits down with Justin Roethlingshoefer, the founder of Own It. Together, they discuss the simple LinkedIn method that grew a 6-figure business in 3 months.


After several failures and far too much money spent on failed coaching, Justin felt lost and unsure of his career path. With the help of several resources and mentors, Justin quickly discovered the method that led him to quickly growing his own business. Now, as the founder of Own It, Justin teaches executives and entrepreneurs the best ways to master their wellness so that they are able to perform at the highest level possible.


In this episode, Justin and Ian discuss the importance of leveraging the relationship side of business and how valuable personalized messages are. Justin also talks about his own successes growing his business and how he achieved it without spending any money on marketing.


What You'll Learn:

  • Finding the right coach for your marketing
  • How to grow a business without ads
  • The LinkedIn tactic that increases organic growth
  • The key things you should be doing to get a multiple six figure business in a year
  • The value of personal messages
  • How relationship-based communication can make an impact on the people around you, and your business


Hosted on Acast. See acast.com/privacy for more information.

]]> In this week’s episode of the Garlic Marketing Show, Ian sits down with Justin Roethlingshoefer, the founder of Own It. Together, they discuss the simple LinkedIn method that grew a 6-figure business in 3 months.


After several failures and far too much money spent on failed coaching, Justin felt lost and unsure of his career path. With the help of several resources and mentors, Justin quickly discovered the method that led him to quickly growing his own business. Now, as the founder of Own It, Justin teaches executives and entrepreneurs the best ways to master their wellness so that they are able to perform at the highest level possible.


In this episode, Justin and Ian discuss the importance of leveraging the relationship side of business and how valuable personalized messages are. Justin also talks about his own successes growing his business and how he achieved it without spending any money on marketing.


What You'll Learn:

  • Finding the right coach for your marketing
  • How to grow a business without ads
  • The LinkedIn tactic that increases organic growth
  • The key things you should be doing to get a multiple six figure business in a year
  • The value of personal messages
  • How relationship-based communication can make an impact on the people around you, and your business


Hosted on Acast. See acast.com/privacy for more information.

]]> David Finberg of Peaks Digital Marketing Gives the SEO Tips for Doctors and Medical Offices David Finberg of Peaks Digital Marketing Gives the SEO Tips for Doctors and Medical Offices Mon, 09 Nov 2020 22:30:03 GMT 39:46 5fa9a8f1f1cadd40657dba3b false https://shows.acast.com/garlic/episodes/david-finberg 5fa9a8f1f1cadd40657dba3b 5b8987fb8ca6d2e42f7d01e1 david-finberg full 2 29 In this week’s episode of the Garlic Marketing Show, Ian sits down with David Finberg, the CEO and founder of Peaks Digital Marketing- a full-service SEO and lead generation firm based in Colorado. Together, they discuss all the current, easy tips and tricks in SEO for medical professionals, lawyers, and other competitive businesses.


After working at several startups, David decided to fully move into the digital marketing industry. With his expertise, he has generated millions of dollars in revenue for clients and has ranked thousands of first page search terms on Google.


In this episode, David and Ian discuss the newest opportunities in SEO and the content you should focus on creating to increase your rankings and traffic. He also delves into the importance of putting video on a website and the successful results he has had.


What You'll Learn

·   Current opportunities and trend in SEO due to the large shift to digital business

·   The specific algorithms in medical SEO and how to understand them

·   How to properly link out to authoritative content

·   The profound impact of video on websites

·   The best video players to use on a website

·   The best metrics for investing in SEO

·   Why businesspeople should understand basic SEO

·   Easy content currently working that is increasing rankings, traffic, and authority

·   The seven core areas of a website

Hosted on Acast. See acast.com/privacy for more information.

]]> In this week’s episode of the Garlic Marketing Show, Ian sits down with David Finberg, the CEO and founder of Peaks Digital Marketing- a full-service SEO and lead generation firm based in Colorado. Together, they discuss all the current, easy tips and tricks in SEO for medical professionals, lawyers, and other competitive businesses.


After working at several startups, David decided to fully move into the digital marketing industry. With his expertise, he has generated millions of dollars in revenue for clients and has ranked thousands of first page search terms on Google.


In this episode, David and Ian discuss the newest opportunities in SEO and the content you should focus on creating to increase your rankings and traffic. He also delves into the importance of putting video on a website and the successful results he has had.


What You'll Learn

·   Current opportunities and trend in SEO due to the large shift to digital business

·   The specific algorithms in medical SEO and how to understand them

·   How to properly link out to authoritative content

·   The profound impact of video on websites

·   The best video players to use on a website

·   The best metrics for investing in SEO

·   Why businesspeople should understand basic SEO

·   Easy content currently working that is increasing rankings, traffic, and authority

·   The seven core areas of a website

Hosted on Acast. See acast.com/privacy for more information.

]]> Brad Costanzo Shares 7 Steps to Building a Powerful Personal Brand Brad Costanzo Shares 7 Steps to Building a Powerful Personal Brand Thu, 29 Oct 2020 16:30:53 GMT 1:05:05 5f9ae6720e747e60247d21dd false https://shows.acast.com/garlic/episodes/brad-costanzo 5f9ae6720e747e60247d21dd 5b8987fb8ca6d2e42f7d01e1 brad-costanzo full 2 28 In this week’s episode of the Garlic Marketing Show, Ian sits down with Brad Costanzo, the CEO and Founder of Costanzo Marketing Group.


Brad and Ian discuss standing out as a brand, the importance of customer retention, and how to use messaging to gain attention for your brand. He also teaches his 7 methods to help your brand stand out amongst the competition.


After spending years working in financial services, Brad was laid off during the Great Recession in 2007-2008. Almost immediately after, he learned about using the global marketplace to make a living.


After many tests seven and half years ago, some successful and some not, Brad began consulting and has continued ever since. At Costanzo Marketing Group, Brad helps people reinvent their personal brand using digital marketing strategies that have helped his clients all over the globe.


What You'll Learn:

  • Why you should develop a personal brand
  • 7 methods to building a brand
  • Tips to starting a business during a recession
  • The importance of your current clients
  • Important skills needed from a business owner
  • Why messaging is more important than copy

Hosted on Acast. See acast.com/privacy for more information.

]]> In this week’s episode of the Garlic Marketing Show, Ian sits down with Brad Costanzo, the CEO and Founder of Costanzo Marketing Group.


Brad and Ian discuss standing out as a brand, the importance of customer retention, and how to use messaging to gain attention for your brand. He also teaches his 7 methods to help your brand stand out amongst the competition.


After spending years working in financial services, Brad was laid off during the Great Recession in 2007-2008. Almost immediately after, he learned about using the global marketplace to make a living.


After many tests seven and half years ago, some successful and some not, Brad began consulting and has continued ever since. At Costanzo Marketing Group, Brad helps people reinvent their personal brand using digital marketing strategies that have helped his clients all over the globe.


What You'll Learn:

  • Why you should develop a personal brand
  • 7 methods to building a brand
  • Tips to starting a business during a recession
  • The importance of your current clients
  • Important skills needed from a business owner
  • Why messaging is more important than copy

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Dominate with Video Marketing like Wilt's 100 Point Game]]> Thu, 22 Oct 2020 21:30:16 GMT 14:14 5f91f0d13405f73c3a6b4623 false https://shows.acast.com/garlic/episodes/dominate-with-video-marketing-like-wilts-100-point-game 5f91f0d13405f73c3a6b4623 5b8987fb8ca6d2e42f7d01e1 dominate-with-video-marketing-like-wilts-100-point-game full 2 27 Are you a basketball fan? You definitely have to watch “The Last Dance.” It focuses on Michael Jordan’s last season. It really is a history of his entire time with the Chicago Bulls. 


Jordan was the best player to ever play the game. 6 Championships with one team proves it. Still, he never had a 100 point game. Only one player ever accomplished that.


Wilt Chamberlain. March 2, 1962. 


Malcolm Gladwell did a great job of “deep diving” that game. There were a few remarkable things. 


There were no 3 point shots back then. 


Wilt “upped” his fundamentals.


It wasn’t 360 dunks. It wasn’t 3 pointers. 


Fundamentals win games. 


Fundamentals also make great marketing and, in return, great business. 


In this episode, I talk about the fundamentals of marketing and how it can lead to a “100 Point Game."


What’s the “100 point game” for your business? 

Increased profits? 

Market share? 

Bigger clients?


You should decide that. Then do everything to “up” your fundamentals to get to the 100 points. 


One other thing. Fundamentals aren’t sexy. That was Wilt the Stilt’s problem. 


I know it holds me back. It’s probably holding you back too. 


You’ve probably read/heard me talk about John Wooden, the greatest college coach of all time. Everyone started by learning to tie their shoes properly. Not sexy. People made fun of him. They couldn’t argue with 10 National Championships.


Make a commitment to the fundamentals of your marketing. Don’t worry about what anyone thinks. It’s what makes champions.

Hosted on Acast. See acast.com/privacy for more information.

]]> Are you a basketball fan? You definitely have to watch “The Last Dance.” It focuses on Michael Jordan’s last season. It really is a history of his entire time with the Chicago Bulls. 


Jordan was the best player to ever play the game. 6 Championships with one team proves it. Still, he never had a 100 point game. Only one player ever accomplished that.


Wilt Chamberlain. March 2, 1962. 


Malcolm Gladwell did a great job of “deep diving” that game. There were a few remarkable things. 


There were no 3 point shots back then. 


Wilt “upped” his fundamentals.


It wasn’t 360 dunks. It wasn’t 3 pointers. 


Fundamentals win games. 


Fundamentals also make great marketing and, in return, great business. 


In this episode, I talk about the fundamentals of marketing and how it can lead to a “100 Point Game."


What’s the “100 point game” for your business? 

Increased profits? 

Market share? 

Bigger clients?


You should decide that. Then do everything to “up” your fundamentals to get to the 100 points. 


One other thing. Fundamentals aren’t sexy. That was Wilt the Stilt’s problem. 


I know it holds me back. It’s probably holding you back too. 


You’ve probably read/heard me talk about John Wooden, the greatest college coach of all time. Everyone started by learning to tie their shoes properly. Not sexy. People made fun of him. They couldn’t argue with 10 National Championships.


Make a commitment to the fundamentals of your marketing. Don’t worry about what anyone thinks. It’s what makes champions.

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Be a Guest on The Today Show with Christina Nicholson How to Be a Guest on The Today Show with Christina Nicholson Wed, 21 Oct 2020 16:00:10 GMT 32:39 5f903d7f2d1b8c4b10adccb8 false https://shows.acast.com/garlic/episodes/christina-nicholson 5f903d7f2d1b8c4b10adccb8 5b8987fb8ca6d2e42f7d01e1 christina-nicholson full 2 26 In this week’s episode of the Garlic Marketing Show, Ian sits down with Christina Nicholson, the owner of Media Maven- a public relations agency based in Florida.


Christina and Ian discuss Christina’s methods and tips for a successful pitch. She also discusses some of the best mediums to gain exposure on as well as how to be a better interviewee. 


After spending ten years as a news reporter and anchor, Christina wanted a job that allowed more flexibility to spend more time at home with her family. She quickly realized, from her experience in television, that a lot of business owners lacked the skill sets to successfully pitch to television stations.


This started Christina’s career as a self-titled ‘professional freelancer’ where she helped clients gain media exposure. Before she knew it, she had a solid team built up and created Media Maven. At Media Maven, Christina and her team are dedicated to helping people and businesses earn media exposure without spending any money on advertising.


What You'll Learn:

  • How Christina got a client onto The Today Show
  • How to find stories that will trend
  • Christina talks about her free masterclass that educates people on pitches that ensure publicity
  • The advantage in podcasts when it comes to ROI
  • The best pitch for getting on somebody’s podcast
  • How to be a better interviewee



Hosted on Acast. See acast.com/privacy for more information.

]]> In this week’s episode of the Garlic Marketing Show, Ian sits down with Christina Nicholson, the owner of Media Maven- a public relations agency based in Florida.


Christina and Ian discuss Christina’s methods and tips for a successful pitch. She also discusses some of the best mediums to gain exposure on as well as how to be a better interviewee. 


After spending ten years as a news reporter and anchor, Christina wanted a job that allowed more flexibility to spend more time at home with her family. She quickly realized, from her experience in television, that a lot of business owners lacked the skill sets to successfully pitch to television stations.


This started Christina’s career as a self-titled ‘professional freelancer’ where she helped clients gain media exposure. Before she knew it, she had a solid team built up and created Media Maven. At Media Maven, Christina and her team are dedicated to helping people and businesses earn media exposure without spending any money on advertising.


What You'll Learn:

  • How Christina got a client onto The Today Show
  • How to find stories that will trend
  • Christina talks about her free masterclass that educates people on pitches that ensure publicity
  • The advantage in podcasts when it comes to ROI
  • The best pitch for getting on somebody’s podcast
  • How to be a better interviewee



Hosted on Acast. See acast.com/privacy for more information.

]]> The Tik Tok Strategy That Made 60K Followers in 6 Months with Sue Zimmerman The Tik Tok Strategy That Made 60K Followers in 6 Months with Sue Zimmerman Wed, 14 Oct 2020 16:00:28 GMT 36:13 5f75f54327807623104d64f9 false https://shows.acast.com/garlic/episodes/the-tik-tok-strategy-that-made-60k-followers-in-6-months-wit 5f75f54327807623104d64f9 5b8987fb8ca6d2e42f7d01e1 the-tik-tok-strategy-that-made-60k-followers-in-6-months-wit full 2 25 In this week’s episode of the Garlic Marketing Show, Ian sits down with business consultant and Tik Tok expert Sue Zimmerman to learn the cutting-edge techniques that got her 60K Tik Tok followers in only 6 months. 


For twenty-four years, Sue worked in radio in Vancouver. After her time on radio, she focused more on helping others as a business consultant. For the past seven years, Sue has been very busy helping other people build and grow their businesses using video and social media.


When she first heard about Tik Tok, Sue was not positive that the social media platform was actually going to be helpful for business due to the large population of teen-targeted content. Despite this, she decided to have fun experimenting with it and she quickly learned about the large number of viewers on Tik Tok who are 30 and above. Within six months, Sue has managed to build a large following and make herself the expert by teaching Tik Tok to other adults. 


In this episode, Sue and Ian explore the business opportunities that Tik Tok can offer. She also teaches the tips, tricks, and winning formula that she has taught to her own students, resulting in a video garnering over a million views.


Listen to the full episode of the Garlic Marketing Show today on Spotify, iTunes, and StoryCrews!


What You'll Learn:

  • The cutting edge techniques that got Sue 60K Tik Tok followers in only 6 months
  • Sue’s winning Tik Tok formula
  • Sue’s method for using Tik Tok to push her following onto other channels and platforms, such as her ‘Tik Tok for Business’ Facebook Group
  • How you can really build and grow your business using Tik Tok
  • The secrets behind Tik Tok’s For You page
  • Sue’s content strategy
  • Sue demonstrates how to do a video reply to a question

Hosted on Acast. See acast.com/privacy for more information.

]]> In this week’s episode of the Garlic Marketing Show, Ian sits down with business consultant and Tik Tok expert Sue Zimmerman to learn the cutting-edge techniques that got her 60K Tik Tok followers in only 6 months. 


For twenty-four years, Sue worked in radio in Vancouver. After her time on radio, she focused more on helping others as a business consultant. For the past seven years, Sue has been very busy helping other people build and grow their businesses using video and social media.


When she first heard about Tik Tok, Sue was not positive that the social media platform was actually going to be helpful for business due to the large population of teen-targeted content. Despite this, she decided to have fun experimenting with it and she quickly learned about the large number of viewers on Tik Tok who are 30 and above. Within six months, Sue has managed to build a large following and make herself the expert by teaching Tik Tok to other adults. 


In this episode, Sue and Ian explore the business opportunities that Tik Tok can offer. She also teaches the tips, tricks, and winning formula that she has taught to her own students, resulting in a video garnering over a million views.


Listen to the full episode of the Garlic Marketing Show today on Spotify, iTunes, and StoryCrews!


What You'll Learn:

  • The cutting edge techniques that got Sue 60K Tik Tok followers in only 6 months
  • Sue’s winning Tik Tok formula
  • Sue’s method for using Tik Tok to push her following onto other channels and platforms, such as her ‘Tik Tok for Business’ Facebook Group
  • How you can really build and grow your business using Tik Tok
  • The secrets behind Tik Tok’s For You page
  • Sue’s content strategy
  • Sue demonstrates how to do a video reply to a question

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Use Improv to Improve Your Stories with Mike Ganino How to Use Improv to Improve Your Stories with Mike Ganino Wed, 23 Sep 2020 16:00:25 GMT 40:43 5e56d4e12dbf857363eb82e0 false https://shows.acast.com/garlic/episodes/mike-ganino 5e56d4e12dbf857363eb82e0 5b8987fb8ca6d2e42f7d01e1 mike-ganino full 2 24 Ian sits down with Mike Ganino for this week’s episode of the Garlic Marketing Show to discuss the importance of sharing your story. 


Mike Ganino is world-renowned keynote speaker, trainer, podcaster, and consultant, who helps individuals and companies cultivate a sense of community and drive results. A veteran of the hospitality and tech industry, Mike has helped develop thriving workplace cultures in industries as diverse as real estate, manufacturing, hotel and restaurant, travel, and banking. He is passionate about helping businesses find their story and craft stories specifically tailored to their audience.  


In this episode, Ian and Mike talk about the ways in which you can develop impactful stories to take your business to the next level, identifying your truth, and strategies for success. 


Listen to the full episode of the Garlic Marketing Show today on Spotify, iTunes, and StoryCrews!


What You'll Learn:

  • The best ways to improve your public speaking skills
  • How to utilize public speaking to grow your business
  • Identifying your truth 
  • Developing a story that helps people decide 
  • Strategies to create stories through assessing your audience  
  • Finding successful methods to craft your speech

Hosted on Acast. See acast.com/privacy for more information.

]]> Ian sits down with Mike Ganino for this week’s episode of the Garlic Marketing Show to discuss the importance of sharing your story. 


Mike Ganino is world-renowned keynote speaker, trainer, podcaster, and consultant, who helps individuals and companies cultivate a sense of community and drive results. A veteran of the hospitality and tech industry, Mike has helped develop thriving workplace cultures in industries as diverse as real estate, manufacturing, hotel and restaurant, travel, and banking. He is passionate about helping businesses find their story and craft stories specifically tailored to their audience.  


In this episode, Ian and Mike talk about the ways in which you can develop impactful stories to take your business to the next level, identifying your truth, and strategies for success. 


Listen to the full episode of the Garlic Marketing Show today on Spotify, iTunes, and StoryCrews!


What You'll Learn:

  • The best ways to improve your public speaking skills
  • How to utilize public speaking to grow your business
  • Identifying your truth 
  • Developing a story that helps people decide 
  • Strategies to create stories through assessing your audience  
  • Finding successful methods to craft your speech

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Tell Stories with Your Healthcare Photography with NYC Photographer Karen Haberberg How to Tell Stories with Your Healthcare Photography with NYC Photographer Karen Haberberg Wed, 16 Sep 2020 16:00:59 GMT 28:37 5f5b9f02b1fdf7227669666e false https://shows.acast.com/garlic/episodes/karen-haberberg 5f5b9f02b1fdf7227669666e 5b8987fb8ca6d2e42f7d01e1 karen-haberberg full 2 23 In this week of the Garlic Marketing Show, Ian sits down with freelance portrait and healthcare photographer Karen Haberberg to discuss the importance of using photography to tell a story and how she has given a voice to many children with rare genetic conditions and their families through her work.


Since getting her first camera at 13 years old, Karen always realized she had a passion for telling people’s stories. Influenced by her own family’s experience dealing with the passing of her older brother, who passed from a rare genetic disease, Karen realized she wanted to use her skills to help raise awareness about families in similar situations and give them the chance to have their voices heard.


Over her career as a professional photographer, her work has been featured in numerous publications, such as The New York Times, The Daily News, and Huffington Post. After publishing two photo books that include real stories from people she encountered, who have genetic conditions, she continues to photograph with the intent to have her message heard and to educate her audience.


In this episode, Karen and Ian dive into the many nuances of healthcare photography, how to properly prepare for a shoot, and how to ensure you’re hiring the right healthcare photographer for you. 

Hosted on Acast. See acast.com/privacy for more information.

]]> In this week of the Garlic Marketing Show, Ian sits down with freelance portrait and healthcare photographer Karen Haberberg to discuss the importance of using photography to tell a story and how she has given a voice to many children with rare genetic conditions and their families through her work.


Since getting her first camera at 13 years old, Karen always realized she had a passion for telling people’s stories. Influenced by her own family’s experience dealing with the passing of her older brother, who passed from a rare genetic disease, Karen realized she wanted to use her skills to help raise awareness about families in similar situations and give them the chance to have their voices heard.


Over her career as a professional photographer, her work has been featured in numerous publications, such as The New York Times, The Daily News, and Huffington Post. After publishing two photo books that include real stories from people she encountered, who have genetic conditions, she continues to photograph with the intent to have her message heard and to educate her audience.


In this episode, Karen and Ian dive into the many nuances of healthcare photography, how to properly prepare for a shoot, and how to ensure you’re hiring the right healthcare photographer for you. 

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[How to Get First Page Google Rankings As a Personal Injury Attorney with Rankings.io's Chris Dreyer]]> Wed, 29 Jul 2020 16:00:30 GMT 36:39 5f21837dc869ee384ce54fe2 false https://shows.acast.com/garlic/episodes/chris-dreyer 5f21837dc869ee384ce54fe2 5b8987fb8ca6d2e42f7d01e1 chris-dreyer full 2 22 In this week’s episode of the Garlic Marketing Show, Chris Dreyer of Rankings.io joins us to talk about why great Search Engine Optimization is crucial to build a brand, influence reputation, and to rank first in Google search results.


Rankings.io is a specialized company that only provides SEO services to elite personal injury attorneys, resulting in an unapologetic online presence and first page Google rankings. Chris Dreyer is the mastermind behind Rankings.io and an expert SEO strategist who has specialized in search engine optimization for lawyers specifically for the majority of his career. Given that the term personal injury attorney is among the most difficult terms to rank for, and is what Rankings.io does every day, Chris can teach you something about SEO regardless of your industry. 

 

In this episode you will learn:

  • Why SEO offers the best ROI in marketing.
  • How SEO creates a virtual asset and reserves digital real estate on search results pages. 
  • Techniques to increase the efficacy of your search engine optimization efforts.
  • How to keep your content relevant. 
  • Details about how Chris produced first-page search results for his client not just locally, but nationally. 


Hosted on Acast. See acast.com/privacy for more information.

]]> In this week’s episode of the Garlic Marketing Show, Chris Dreyer of Rankings.io joins us to talk about why great Search Engine Optimization is crucial to build a brand, influence reputation, and to rank first in Google search results.


Rankings.io is a specialized company that only provides SEO services to elite personal injury attorneys, resulting in an unapologetic online presence and first page Google rankings. Chris Dreyer is the mastermind behind Rankings.io and an expert SEO strategist who has specialized in search engine optimization for lawyers specifically for the majority of his career. Given that the term personal injury attorney is among the most difficult terms to rank for, and is what Rankings.io does every day, Chris can teach you something about SEO regardless of your industry. 

 

In this episode you will learn:

  • Why SEO offers the best ROI in marketing.
  • How SEO creates a virtual asset and reserves digital real estate on search results pages. 
  • Techniques to increase the efficacy of your search engine optimization efforts.
  • How to keep your content relevant. 
  • Details about how Chris produced first-page search results for his client not just locally, but nationally. 


Hosted on Acast. See acast.com/privacy for more information.

]]> How to Build a Brand with Personal Communication, Leadership, and Storytelling with Orlando Magic’s Pat Williams How to Build a Brand with Personal Communication, Leadership, and Storytelling with Orlando Magic’s Pat Williams Wed, 24 Jun 2020 16:00:55 GMT 46:56 5ec3209d7ab19c2016edd646 false https://shows.acast.com/garlic/episodes/pat-williams 5ec3209d7ab19c2016edd646 5b8987fb8ca6d2e42f7d01e1 pat-williams full 2 21 In this week’s episode of the Garlic Marketing Show, Pat Williams, co-founder of the Orlando Magic, joins us to discuss what has brought him success as a business owner, marketer, and team leader.


Pat Williams is no stranger to success. In his lifetime he has managed numerous successful professional sports teams, authored 100 books, and established himself as an influential motivational speaker. In his personal life, he has climbed mountains, run marathons, survived cancer, and even has wrestled a bear.  


Today he discusses the art of storytelling in communicating and how selling the experience in marketing while emulating an admirable persona will lead to success in business and in building a brand from the ground up.


What You'll Learn:

  • The best communicators are storytellers, we’re hard-wired to retain stories.
  • Study your mentors, leaders, and heroes to discover and adopt admirable, intelligent qualities to apply to business (and life). People flock to great wisdom.
  • In leadership positions, study your people. Know and encourage their talents. 
  • In one way or another, everyone is a leader. 
  • What it takes to build and market a brand from the ground up.
  • If you don’t market, nothing happens, sell the experience (Bill Beck’s influence).
  • The most offensive thing you can do is bore people.

Hosted on Acast. See acast.com/privacy for more information.

]]> In this week’s episode of the Garlic Marketing Show, Pat Williams, co-founder of the Orlando Magic, joins us to discuss what has brought him success as a business owner, marketer, and team leader.


Pat Williams is no stranger to success. In his lifetime he has managed numerous successful professional sports teams, authored 100 books, and established himself as an influential motivational speaker. In his personal life, he has climbed mountains, run marathons, survived cancer, and even has wrestled a bear.  


Today he discusses the art of storytelling in communicating and how selling the experience in marketing while emulating an admirable persona will lead to success in business and in building a brand from the ground up.


What You'll Learn:

  • The best communicators are storytellers, we’re hard-wired to retain stories.
  • Study your mentors, leaders, and heroes to discover and adopt admirable, intelligent qualities to apply to business (and life). People flock to great wisdom.
  • In leadership positions, study your people. Know and encourage their talents. 
  • In one way or another, everyone is a leader. 
  • What it takes to build and market a brand from the ground up.
  • If you don’t market, nothing happens, sell the experience (Bill Beck’s influence).
  • The most offensive thing you can do is bore people.

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Establish Your Authority Through Storytelling With Best-Selling Author Michelle Prince How to Establish Your Authority Through Storytelling With Best-Selling Author Michelle Prince Wed, 10 Jun 2020 16:00:07 GMT 40:56 5ee060b913b4c10906688b94 false https://shows.acast.com/garlic/episodes/how-to-establish-your-authority-through-storytelling-with-be 5ee060b913b4c10906688b94 5b8987fb8ca6d2e42f7d01e1 how-to-establish-your-authority-through-storytelling-with-be full 2 20 Ian sits down with Michelle Prince for this week’s episode of the Garlic Marketing Show to discuss the importance of sharing your story. 


Michelle is a best-selling author, life coach, podcaster, self-publishing expert, motivational speaker, and CEO/Founder of Performance Publishing Group. She is passionate about connecting with businesses and individuals to identify their strengths and talents. Her vision has helped thousands of entrepreneurs tell their stories and become published authors through her consulting, seminars, and publishing services.


In this episode, Ian and Michelle talk about the ways in which storytelling can take your platform to the next level, identifying your passions, and strategies for success. 


What you'll learn:

  • Strategies to talk about your experiences without fear
  • The value of getting your story out there
  • Identifying your passions
  • Why now is the best time to use your knowledge help serve someone 
  • Moving past imposter syndrome and making profit from your authority 
  • How a book can turn into your best marketing tool




Hosted on Acast. See acast.com/privacy for more information.

]]> Ian sits down with Michelle Prince for this week’s episode of the Garlic Marketing Show to discuss the importance of sharing your story. 


Michelle is a best-selling author, life coach, podcaster, self-publishing expert, motivational speaker, and CEO/Founder of Performance Publishing Group. She is passionate about connecting with businesses and individuals to identify their strengths and talents. Her vision has helped thousands of entrepreneurs tell their stories and become published authors through her consulting, seminars, and publishing services.


In this episode, Ian and Michelle talk about the ways in which storytelling can take your platform to the next level, identifying your passions, and strategies for success. 


What you'll learn:

  • Strategies to talk about your experiences without fear
  • The value of getting your story out there
  • Identifying your passions
  • Why now is the best time to use your knowledge help serve someone 
  • Moving past imposter syndrome and making profit from your authority 
  • How a book can turn into your best marketing tool




Hosted on Acast. See acast.com/privacy for more information.

]]> How Restaurants and Retail Businesses Can Increase Revenue 12% NOW with $5 a Day How Restaurants and Retail Businesses Can Increase Revenue 12% NOW with $5 a Day Mon, 20 Apr 2020 16:00:28 GMT 42:27 5e95d01c58bbf4b664473f8a false https://shows.acast.com/garlic/episodes/how-restaurants-and-retail-businesses-can-increase-revenue-1 5e95d01c58bbf4b664473f8a 5b8987fb8ca6d2e42f7d01e1 how-restaurants-and-retail-businesses-can-increase-revenue-1 full 2 19 In this week's episode of the Garlic Marketing Show, Co-Founder and CEO of targetable.com, Vlad Edelman is providing guidance and support to all restaurants going through the current crisis.


Are you a restaurant owner struggling to stay afloat during the current crisis? Not sure where or how you should be focusing your efforts? It may not seem like it, but RIGHT NOW is your biggest opportunity. The price of risk has never been cheaper (and truly, this goes for all businesses). 


Vlad says that if you’ve shied away from using delivery services like DoorDash or other digital services, it has never been cheaper risk wise to start experimenting now. We’re not seeing new trends emerging as the world deals with this pandemic. What we’re seeing is an acceleration of the trends that we were slow to adopt, like food delivery platforms, online ordering, etc.


Listen to the full Garlic Marketing Show episode with Vlad Edelman to get your restaurant back on track during the crisis.


What You’ll Learn:

  • How Targetable can Help Your Restaurant for the next 2 months
  • 3 Tips on How to Make it Through the Crisis
  • How Much You Should Be Spending on Marketing
  • What You Should be Doing Right Now if You Have a Restaurant
  • What’s on the other side of this Crisis

Hosted on Acast. See acast.com/privacy for more information.

]]> In this week's episode of the Garlic Marketing Show, Co-Founder and CEO of targetable.com, Vlad Edelman is providing guidance and support to all restaurants going through the current crisis.


Are you a restaurant owner struggling to stay afloat during the current crisis? Not sure where or how you should be focusing your efforts? It may not seem like it, but RIGHT NOW is your biggest opportunity. The price of risk has never been cheaper (and truly, this goes for all businesses). 


Vlad says that if you’ve shied away from using delivery services like DoorDash or other digital services, it has never been cheaper risk wise to start experimenting now. We’re not seeing new trends emerging as the world deals with this pandemic. What we’re seeing is an acceleration of the trends that we were slow to adopt, like food delivery platforms, online ordering, etc.


Listen to the full Garlic Marketing Show episode with Vlad Edelman to get your restaurant back on track during the crisis.


What You’ll Learn:

  • How Targetable can Help Your Restaurant for the next 2 months
  • 3 Tips on How to Make it Through the Crisis
  • How Much You Should Be Spending on Marketing
  • What You Should be Doing Right Now if You Have a Restaurant
  • What’s on the other side of this Crisis

Hosted on Acast. See acast.com/privacy for more information.

]]> Marketing During a Crisis Marketing During a Crisis Mon, 23 Mar 2020 16:00:47 GMT 18:07 5e78d6e362ceea20567794a0 false https://shows.acast.com/garlic/episodes/marketing-during-a-crisis 5e78d6e362ceea20567794a0 5b8987fb8ca6d2e42f7d01e1 marketing-during-a-crisis full How should your business be marketing throughout the Coronavirus epidemic?


Should your business be marketing now?


What type of marketing should you be doing?


You can thrive after the Coronavirus, but it will take work and courage now. Listen to the latest episode to learn more about how you can take action today.


Sign up for the FREE workshop at learn.storycrews.com.

Hosted on Acast. See acast.com/privacy for more information.

]]> How should your business be marketing throughout the Coronavirus epidemic?


Should your business be marketing now?


What type of marketing should you be doing?


You can thrive after the Coronavirus, but it will take work and courage now. Listen to the latest episode to learn more about how you can take action today.


Sign up for the FREE workshop at learn.storycrews.com.

Hosted on Acast. See acast.com/privacy for more information.

]]> Learn How to Accomplish More by Surrounding Yourself with These 4 Types of People Learn How to Accomplish More by Surrounding Yourself with These 4 Types of People Thu, 20 Feb 2020 20:30:34 GMT 53:12 5e2a12c06989751977cbb9d1 false https://shows.acast.com/garlic/episodes/charlie-gilkey 5e2a12c06989751977cbb9d1 5b8987fb8ca6d2e42f7d01e1 charlie-gilkey full 2 18 In this week's episode of the Garlic Marketing Show, modern-day renaissance man, Charlie Gilkey is helping listeners re-work their mindset to accomplish more and to surround themselves with the right people. 


Are you someone that has a lot of projects that you just can’t seem to move the needle on? Charlie’s recent book, ‘Start Finishing: How to Go from Idea to Done,’ gives you a 9-step method for success. Beyond the method, Charlie does a deep dive into the challenges that get in our way. Pay close attention because he gives incredibly valuable information and tools to help you re-work your mindset to see your ideas through and ultimately, feel fulfilled.


Listen to the full Garlic Marketing Show episode with Charlie Gilkey to start finishing today:


What You’ll Learn:

  • How to FINISH those lingering projects
  • How to use focus blocks to fuel your best work
  • The 4 kinds of people that you need in your success pack
  • The 2 types of people that hinder your success
  • How to prioritize your tasks and projects


Hosted on Acast. See acast.com/privacy for more information.

]]> In this week's episode of the Garlic Marketing Show, modern-day renaissance man, Charlie Gilkey is helping listeners re-work their mindset to accomplish more and to surround themselves with the right people. 


Are you someone that has a lot of projects that you just can’t seem to move the needle on? Charlie’s recent book, ‘Start Finishing: How to Go from Idea to Done,’ gives you a 9-step method for success. Beyond the method, Charlie does a deep dive into the challenges that get in our way. Pay close attention because he gives incredibly valuable information and tools to help you re-work your mindset to see your ideas through and ultimately, feel fulfilled.


Listen to the full Garlic Marketing Show episode with Charlie Gilkey to start finishing today:


What You’ll Learn:

  • How to FINISH those lingering projects
  • How to use focus blocks to fuel your best work
  • The 4 kinds of people that you need in your success pack
  • The 2 types of people that hinder your success
  • How to prioritize your tasks and projects


Hosted on Acast. See acast.com/privacy for more information.

]]> Learn How to Capture High-Quality Client Testimonial Videos Remotely with OpenReel Learn How to Capture High-Quality Client Testimonial Videos Remotely with OpenReel Wed, 05 Feb 2020 17:00:52 GMT 26:43 5df7bf4ebdf007c3674e6e59 false https://shows.acast.com/garlic/episodes/tyler-koryak 5df7bf4ebdf007c3674e6e59 5b8987fb8ca6d2e42f7d01e1 tyler-koryak full 2 17 In this week's episode of the Garlic Marketing Show, we’re sitting down with OpenReel’s Tyler Koryak to talk about how you can record high-quality client testimonial videos and thought leadership videos from anywhere using a smartphone.


OpenReel is a platform that allows its users to record videos remotely. If you have clients that aren’t located nearby OpenReel is the perfect solution. You can control the camera and be the crew from the comfort of your home or office. Plus with OpenReel, your footage will be uploaded to a cloud account in real-time, meaning you’ll get crystal clear footage regardless of your connection.


Listen to the full Garlic Marketing Show episode with Tyler to learn how you can use OpenReel to improve your video output:


What You’ll Learn:

  • The mistake everyone makes when recording videos and pushing them out
  • How to increase engagement with your videos on social media 
  • How you can save money on videographers with OpenReel
  • What two most popular types of videos you should be making for your business
  • How to get started on making your own videos (Just do it!)

Hosted on Acast. See acast.com/privacy for more information.

]]> In this week's episode of the Garlic Marketing Show, we’re sitting down with OpenReel’s Tyler Koryak to talk about how you can record high-quality client testimonial videos and thought leadership videos from anywhere using a smartphone.


OpenReel is a platform that allows its users to record videos remotely. If you have clients that aren’t located nearby OpenReel is the perfect solution. You can control the camera and be the crew from the comfort of your home or office. Plus with OpenReel, your footage will be uploaded to a cloud account in real-time, meaning you’ll get crystal clear footage regardless of your connection.


Listen to the full Garlic Marketing Show episode with Tyler to learn how you can use OpenReel to improve your video output:


What You’ll Learn:

  • The mistake everyone makes when recording videos and pushing them out
  • How to increase engagement with your videos on social media 
  • How you can save money on videographers with OpenReel
  • What two most popular types of videos you should be making for your business
  • How to get started on making your own videos (Just do it!)

Hosted on Acast. See acast.com/privacy for more information.

]]> Learn How to Grow a $100 Million Business with Simple Marketing Strategies and “Free PR” Learn How to Grow a $100 Million Business with Simple Marketing Strategies and “Free PR” Wed, 22 Jan 2020 13:56:58 GMT 31:07 5df7c610696d49c81b54b536 false https://shows.acast.com/garlic/episodes/cameron-herold 5df7c610696d49c81b54b536 5b8987fb8ca6d2e42f7d01e1 cameron-herold full 2 16 In this week's episode of the Garlic Marketing Show, we have an amazing talk with Cameron Herold, the marketing genius behind 1-800-GOT-JUNK? and countless other 9-figure business. His marketing strategies are so sound and effective that even monarchs trust him with their PR. 


Cameron started his entrepreneurial journey at just 21 with only 14 employees. Since then, he’s been at the helm leading teams of upwards 3,000 people. This guy knows how to turn a modest business into a monolith. And he doesn’t keep all this knowledge to himself. Cameron has authored five books about business marketing and operations, one of which is the international best-seller “Double Double.” He also founded the COO Alliance in 2016 as a hub for second-in-commands to talk shop and trade tips.


Listen to the full Garlic Marketing Show episode with Cameron to learn more about growing your business into a $100 million beast to be reckoned with.


What You’ll Learn:

  • Why you should be calling journalists daily to get “free PR”
  • Qualities you need to look for in a chief operating officer
  • The crucial importance of not dreaming too big
  • Huge mistakes businesses make when marketing their products
  • Tactics any business owner can use to drive up traffic

Hosted on Acast. See acast.com/privacy for more information.

]]> In this week's episode of the Garlic Marketing Show, we have an amazing talk with Cameron Herold, the marketing genius behind 1-800-GOT-JUNK? and countless other 9-figure business. His marketing strategies are so sound and effective that even monarchs trust him with their PR. 


Cameron started his entrepreneurial journey at just 21 with only 14 employees. Since then, he’s been at the helm leading teams of upwards 3,000 people. This guy knows how to turn a modest business into a monolith. And he doesn’t keep all this knowledge to himself. Cameron has authored five books about business marketing and operations, one of which is the international best-seller “Double Double.” He also founded the COO Alliance in 2016 as a hub for second-in-commands to talk shop and trade tips.


Listen to the full Garlic Marketing Show episode with Cameron to learn more about growing your business into a $100 million beast to be reckoned with.


What You’ll Learn:

  • Why you should be calling journalists daily to get “free PR”
  • Qualities you need to look for in a chief operating officer
  • The crucial importance of not dreaming too big
  • Huge mistakes businesses make when marketing their products
  • Tactics any business owner can use to drive up traffic

Hosted on Acast. See acast.com/privacy for more information.

]]> An E-Com Lawyer Explains How To Succeed As An Online Retailer in the Amazon Age An E-Com Lawyer Explains How To Succeed As An Online Retailer in the Amazon Age Wed, 08 Jan 2020 14:00:11 GMT 48:41 5d766997521f1be64c17cc65 false https://shows.acast.com/garlic/episodes/paul-rafelson 5d766997521f1be64c17cc65 5b8987fb8ca6d2e42f7d01e1 paul-rafelson full In this week's episode of the Garlic Marketing Show, we talk with Paul Rafelson, an e-commerce lawyer who’s hungry to fight back against Amazon and their increasingly shady online retail tactics.


Paul has served as in-house legal counsel for massive global corporations including Microsoft and Walmart. While working as a tax lawyer for General Electric, he started taking on numerous Amazon clients who were being crushed by taxes. Paul’s dedication to fighting against Amazon has led him to the Online Merchants Guild, a nonprofit trade association that advocates for fair e-commerce laws and policies. 


Listen to the full Garlic Marketing Show episode with Paul to learn more about navigating complex tax laws and what you can do to prevent Amazon from destroying your e-commerce business.


What You'll Learn:

  • How the Supreme Court’s Wayfair decision will impact online retailers
  • What Amazon is doing to avoid taxes and legal liabilities
  • The shady tactics driving the Amazon Basics product line
  • Why you shouldn’t listen to any self-confessed Amazon “gurus”
  • The reason you absolutely need to enforce your IP rights

Hosted on Acast. See acast.com/privacy for more information.

]]> In this week's episode of the Garlic Marketing Show, we talk with Paul Rafelson, an e-commerce lawyer who’s hungry to fight back against Amazon and their increasingly shady online retail tactics.


Paul has served as in-house legal counsel for massive global corporations including Microsoft and Walmart. While working as a tax lawyer for General Electric, he started taking on numerous Amazon clients who were being crushed by taxes. Paul’s dedication to fighting against Amazon has led him to the Online Merchants Guild, a nonprofit trade association that advocates for fair e-commerce laws and policies. 


Listen to the full Garlic Marketing Show episode with Paul to learn more about navigating complex tax laws and what you can do to prevent Amazon from destroying your e-commerce business.


What You'll Learn:

  • How the Supreme Court’s Wayfair decision will impact online retailers
  • What Amazon is doing to avoid taxes and legal liabilities
  • The shady tactics driving the Amazon Basics product line
  • Why you shouldn’t listen to any self-confessed Amazon “gurus”
  • The reason you absolutely need to enforce your IP rights

Hosted on Acast. See acast.com/privacy for more information.

]]> The 6 Essential Traits Every True Entrepreneur Should Have with Gino Wickman The 6 Essential Traits Every True Entrepreneur Should Have with Gino Wickman Wed, 30 Oct 2019 19:30:00 GMT 39:13 5db9dee8eedc1c9c5c239c72 false https://shows.acast.com/garlic/episodes/the-6-essential-traits-every-true-entrepreneur-should-have-w 5db9dee8eedc1c9c5c239c72 5b8987fb8ca6d2e42f7d01e1 the-6-essential-traits-every-true-entrepreneur-should-have-w full 2 14 Are you an entrepreneur or want to become one? Do you have a vision with no discernable path for execution? Do you have what it takes? 


On this week’s episode of the Garlic Marketing Show take the ‘Entrepreneurial Leap’ with best selling author and founder EOS Worldwide, Gino Wickman and discover your true potential.


What You’ll Learn: 

  • The 6 essential traits every entrepreneur should have (and what to do if you have them)
  • What it means to be a “responsible” entrepreneur
  • What it means to be a "risk taker"
  • Why you should stop thinking about 7 figures and start thinking about the next 10 years

Hosted on Acast. See acast.com/privacy for more information.

]]> Are you an entrepreneur or want to become one? Do you have a vision with no discernable path for execution? Do you have what it takes? 


On this week’s episode of the Garlic Marketing Show take the ‘Entrepreneurial Leap’ with best selling author and founder EOS Worldwide, Gino Wickman and discover your true potential.


What You’ll Learn: 

  • The 6 essential traits every entrepreneur should have (and what to do if you have them)
  • What it means to be a “responsible” entrepreneur
  • What it means to be a "risk taker"
  • Why you should stop thinking about 7 figures and start thinking about the next 10 years

Hosted on Acast. See acast.com/privacy for more information.

]]> Learn the Best Video Methods to Increase Email Engagement by 80 Percent Learn the Best Video Methods to Increase Email Engagement by 80 Percent Wed, 11 Sep 2019 16:00:25 GMT 40:10 5d6fce2279a4e0ad2beff50e false https://shows.acast.com/garlic/episodes/ethan-beute 5d6fce2279a4e0ad2beff50e 5b8987fb8ca6d2e42f7d01e1 ethan-beute full 2 13 In this week’s episode of the Garlic Marketing Show, Ethan Beute of BombBomb joins us to talk about the growing importance of adding video to emails.


BombBomb is a unique company that specializes in helping business owners easily record and distribute videos through email, text, and social media. As BombBomb’s chief evangelist and VP of marketing, Ethan has a lot to say about how much of a game changer videos are to email marketing.


Listen to the full episode of the Garlic Marketing Show today on Spotify, iTunes, and StoryCrews!


What You'll Learn:

  • Essential elements of a great email video
  • How video can rehumanize customer experience
  • How you can improve using video and email marketing
  • Building your business with word of mouth referrals
  • Surprising statistics showing the effect of video on email engagement
  • Why you shouldn’t use scripts when shooting video for emails

Hosted on Acast. See acast.com/privacy for more information.

]]> In this week’s episode of the Garlic Marketing Show, Ethan Beute of BombBomb joins us to talk about the growing importance of adding video to emails.


BombBomb is a unique company that specializes in helping business owners easily record and distribute videos through email, text, and social media. As BombBomb’s chief evangelist and VP of marketing, Ethan has a lot to say about how much of a game changer videos are to email marketing.


Listen to the full episode of the Garlic Marketing Show today on Spotify, iTunes, and StoryCrews!


What You'll Learn:

  • Essential elements of a great email video
  • How video can rehumanize customer experience
  • How you can improve using video and email marketing
  • Building your business with word of mouth referrals
  • Surprising statistics showing the effect of video on email engagement
  • Why you shouldn’t use scripts when shooting video for emails

Hosted on Acast. See acast.com/privacy for more information.

]]> How to increase video engagement on LinkedIn and other platforms by 1,200 percent with this easy tool How to increase video engagement on LinkedIn and other platforms by 1,200 percent with this easy tool Wed, 28 Aug 2019 18:30:10 GMT 34:13 5d63e927e6f5dad94a5bed05 false https://shows.acast.com/garlic/episodes/oliver-wellington 5d63e927e6f5dad94a5bed05 5b8987fb8ca6d2e42f7d01e1 oliver-wellington full 2 12 In this week's episode of the Garlic Marketing Show, we talk with Headliner co-founder Oliver Wellington about the cutting edge app they've created to promote podcasts on social media.


As an online video platform, Headliner helps its users create video clips from existing content such as audio files. The app seamlessly guides content creators through the process of producing short promotional videos with captions and graphics. With its incredibly easy workflow and superb customer service, Headliner has emerged as the premier online video platform used by the Economist, Audible, NYT Magazine, Sirius XM and CNN Podcasts.


Listen to the full Garlic Marketing Show episode with Oliver to learn more about Headliner and its role in streamlining audiogram video production and distribution.


What You'll Learn:

  • Why adding captions to video clips is vital now
  • How Headliner streamlined the process of making audiogram videos
  • The different video production features of Headliner
  • How you can increase engagement up to 1200 percent with video
  • Shifting the focus to listeners who want to share audio clips

Hosted on Acast. See acast.com/privacy for more information.

]]> In this week's episode of the Garlic Marketing Show, we talk with Headliner co-founder Oliver Wellington about the cutting edge app they've created to promote podcasts on social media.


As an online video platform, Headliner helps its users create video clips from existing content such as audio files. The app seamlessly guides content creators through the process of producing short promotional videos with captions and graphics. With its incredibly easy workflow and superb customer service, Headliner has emerged as the premier online video platform used by the Economist, Audible, NYT Magazine, Sirius XM and CNN Podcasts.


Listen to the full Garlic Marketing Show episode with Oliver to learn more about Headliner and its role in streamlining audiogram video production and distribution.


What You'll Learn:

  • Why adding captions to video clips is vital now
  • How Headliner streamlined the process of making audiogram videos
  • The different video production features of Headliner
  • How you can increase engagement up to 1200 percent with video
  • Shifting the focus to listeners who want to share audio clips

Hosted on Acast. See acast.com/privacy for more information.

]]> The Do’s and Don’ts of App Development and Marketing with Christopher White The Do’s and Don’ts of App Development and Marketing with Christopher White Tue, 20 Aug 2019 07:00:12 GMT 37:41 5d1b9323229109aa2713c5f1 false https://shows.acast.com/garlic/episodes/christopher-white 5d1b9323229109aa2713c5f1 5b8987fb8ca6d2e42f7d01e1 christopher-white full 2 11 In this week’s episode of the Garlic Marketing Show, mobile app extraordinaire Christopher White talks with Ian about the current landscape of app development. The New York-based entrepreneur launched Sneakers Agency seven years ago and has established himself as a leading figure in the marketing world. Christopher developed the Sneakers Agency Innovative Framework to help brands build their digital products and solidify their strategies for maximum growth.


Over 50 brands have entrusted Sneakers Agency to lead them through the challenging, but rewarding process of developing a digital product. His company closely works with startups, enterprises, and agencies to achieve small milestones that evolve into huge achievements over time.


Listen to the full Garlic Marketing Show episode with Christopher to learn more about developing mobile apps and things you should avoid in the process.


What You’ll Learn:

  • Who’s taking space in the app market
  • What makes an app successful
  • How augmented reality integrates with apps
  • The process of building an app from the ground up
  • Essential elements you need for a great landing page

Hosted on Acast. See acast.com/privacy for more information.

]]> In this week’s episode of the Garlic Marketing Show, mobile app extraordinaire Christopher White talks with Ian about the current landscape of app development. The New York-based entrepreneur launched Sneakers Agency seven years ago and has established himself as a leading figure in the marketing world. Christopher developed the Sneakers Agency Innovative Framework to help brands build their digital products and solidify their strategies for maximum growth.


Over 50 brands have entrusted Sneakers Agency to lead them through the challenging, but rewarding process of developing a digital product. His company closely works with startups, enterprises, and agencies to achieve small milestones that evolve into huge achievements over time.


Listen to the full Garlic Marketing Show episode with Christopher to learn more about developing mobile apps and things you should avoid in the process.


What You’ll Learn:

  • Who’s taking space in the app market
  • What makes an app successful
  • How augmented reality integrates with apps
  • The process of building an app from the ground up
  • Essential elements you need for a great landing page

Hosted on Acast. See acast.com/privacy for more information.

]]> Instagram Simplified: Generate Messages for Your Services, Triple Your Views, and Gain 500 Followers a Week with Craig Ballantyne Instagram Simplified: Generate Messages for Your Services, Triple Your Views, and Gain 500 Followers a Week with Craig Ballantyne Tue, 13 Aug 2019 16:30:22 GMT 42:09 5d1b92ddb380dbf757cd2059 false https://shows.acast.com/garlic/episodes/craig-ballantyne-podcast 5d1b92ddb380dbf757cd2059 5b8987fb8ca6d2e42f7d01e1 craig-ballantyne-podcast full 2 10 Back by popular demand, Business Coach and Author, Craig Ballantyne, is here for his 3rd round on the Garlic Marketing Show!


He’s helped listeners design their perfect day and perfect their Instagram stories for sales. Now he’s back to help you navigate around all things Instagram. If you're a business owner or entrepreneur selling services, this episode is vital to your Instagram strategy.


What You’ll Learn:

  • How to Generate Direct Messages for Your Services on Instagram
  • How to Manufacture Celebrity and Make Yourself an Authority
  • How to TRIPLE Your Views with Instagram TV

Hosted on Acast. See acast.com/privacy for more information.

]]> Back by popular demand, Business Coach and Author, Craig Ballantyne, is here for his 3rd round on the Garlic Marketing Show!


He’s helped listeners design their perfect day and perfect their Instagram stories for sales. Now he’s back to help you navigate around all things Instagram. If you're a business owner or entrepreneur selling services, this episode is vital to your Instagram strategy.


What You’ll Learn:

  • How to Generate Direct Messages for Your Services on Instagram
  • How to Manufacture Celebrity and Make Yourself an Authority
  • How to TRIPLE Your Views with Instagram TV

Hosted on Acast. See acast.com/privacy for more information.

]]> 20x Your YouTube Subscribers and Views with Adam LoDoce’s 4-Step “SPOP” Process 20x Your YouTube Subscribers and Views with Adam LoDoce’s 4-Step “SPOP” Process Tue, 30 Jul 2019 16:09:07 GMT 37:55 5d1b8709b406a95621db82e7 false https://shows.acast.com/garlic/episodes/adam-ladolce 5d1b8709b406a95621db82e7 5b8987fb8ca6d2e42f7d01e1 adam-ladolce full 2 9 Are you spending hours creating, recording, and editing videos for only a handful of views?


Or maybe you ARE getting views but people aren’t breaking down the door to work with you.


Viewership Founder, Adam LoDolce, is sharing his 4 step “SPOP” process that helps businesses successfully launch their channel, gain subscribers, gain views and have an IMPACT beyond numbers. Learn Adam’s 4-step YouTube marketing method that helped Neil Patel grow his channel from 10k subscribers to 220k in a year on this week’s episode of the Garlic Marketing Show.



What You’ll Learn:

  • 4 Steps to Grow Your View Count and Channel
  • The One Fundamental for being successful on YouTube
  • Why You Should Batch Your Videos
  • How to Maintain Consistency when Creating and Uploading Videos


Hosted on Acast. See acast.com/privacy for more information.

]]> Are you spending hours creating, recording, and editing videos for only a handful of views?


Or maybe you ARE getting views but people aren’t breaking down the door to work with you.


Viewership Founder, Adam LoDolce, is sharing his 4 step “SPOP” process that helps businesses successfully launch their channel, gain subscribers, gain views and have an IMPACT beyond numbers. Learn Adam’s 4-step YouTube marketing method that helped Neil Patel grow his channel from 10k subscribers to 220k in a year on this week’s episode of the Garlic Marketing Show.



What You’ll Learn:

  • 4 Steps to Grow Your View Count and Channel
  • The One Fundamental for being successful on YouTube
  • Why You Should Batch Your Videos
  • How to Maintain Consistency when Creating and Uploading Videos


Hosted on Acast. See acast.com/privacy for more information.

]]> How to Attract the RIGHT Clients and Employees to Reduce Churn by Focusing On Your Business’ Core Values with Monte Wyatt How to Attract the RIGHT Clients and Employees to Reduce Churn by Focusing On Your Business’ Core Values with Monte Wyatt Fri, 19 Jul 2019 18:00:48 GMT 35:33 5ce6b2eeefbb141b4ac3b5a8 false https://shows.acast.com/garlic/episodes/monte-wyatt 5ce6b2eeefbb141b4ac3b5a8 5b8987fb8ca6d2e42f7d01e1 monte-wyatt full 2 8 On this week’s episode of the Garlic Marketing Show, our special guest is Monte Wyatt, a Hall of Fame Executive Coach, Leadership Coach, and Business Growth Expert at ActionCOACH Business Coaching. Monte helps elite executives break down business growth barriers and reach new heights by unleashing their maximum potential. Are you ready to unleash your TRUE business potential? 


His recent book, ‘Pulling Profits Out Of a Hat: Adding Zeroes to Your Company Isn’t Magic’ seeks to help business owners grow their business by multiples by honing in on 5 disciplines. Unlock new potential for your business with Monte Wyatt on this week’s episode of the Garlic Marketing Show!  


What You’ll Learn:

  • The 5 Disciplines Most Companies Overlook
  • Why You Need a Business Coach
  • Why You Need to Work on Your Core Values
  • How to Create a Winning Culture
  • How to Attract the Right Clientele

Hosted on Acast. See acast.com/privacy for more information.

]]> On this week’s episode of the Garlic Marketing Show, our special guest is Monte Wyatt, a Hall of Fame Executive Coach, Leadership Coach, and Business Growth Expert at ActionCOACH Business Coaching. Monte helps elite executives break down business growth barriers and reach new heights by unleashing their maximum potential. Are you ready to unleash your TRUE business potential? 


His recent book, ‘Pulling Profits Out Of a Hat: Adding Zeroes to Your Company Isn’t Magic’ seeks to help business owners grow their business by multiples by honing in on 5 disciplines. Unlock new potential for your business with Monte Wyatt on this week’s episode of the Garlic Marketing Show!  


What You’ll Learn:

  • The 5 Disciplines Most Companies Overlook
  • Why You Need a Business Coach
  • Why You Need to Work on Your Core Values
  • How to Create a Winning Culture
  • How to Attract the Right Clientele

Hosted on Acast. See acast.com/privacy for more information.

]]> Turn Website Clicks into Customers: Why Your Website isn’t Converting Traffic and How to Fix it in 3 Simple Steps with Bob Sparkins Turn Website Clicks into Customers: Why Your Website isn’t Converting Traffic and How to Fix it in 3 Simple Steps with Bob Sparkins Thu, 11 Jul 2019 16:30:46 GMT 48:38 5ce6b8749ffca0693768c2d4 false https://shows.acast.com/garlic/episodes/bob-sparkins 5ce6b8749ffca0693768c2d4 5b8987fb8ca6d2e42f7d01e1 bob-sparkins full 2 7 Do you want to turn website clicks into customers? 


On this episode, learn all the do’s and don’ts of website conversion on the Garlic Marketing Show with Marketing Educator at Leadages, Bob Sparkins! Bob is sharing TOP SECRET information about creating a website that bleeds conversion and how to maximize a viewer’s visit to your website. Tune in and maximize your website conversion in just 3 steps. 



Key Points

  • The importance of your HERO
  • Optimizing Your Home Page vs. Interior Pages 
  • The Myth of “website optimization”
  • The 1, 2, 3 click for customers to convert every time
  • Why less is more 
  • Why Your About page should NOT be about YOU

Hosted on Acast. See acast.com/privacy for more information.

]]> Do you want to turn website clicks into customers? 


On this episode, learn all the do’s and don’ts of website conversion on the Garlic Marketing Show with Marketing Educator at Leadages, Bob Sparkins! Bob is sharing TOP SECRET information about creating a website that bleeds conversion and how to maximize a viewer’s visit to your website. Tune in and maximize your website conversion in just 3 steps. 



Key Points

  • The importance of your HERO
  • Optimizing Your Home Page vs. Interior Pages 
  • The Myth of “website optimization”
  • The 1, 2, 3 click for customers to convert every time
  • Why less is more 
  • Why Your About page should NOT be about YOU

Hosted on Acast. See acast.com/privacy for more information.

]]> Create Videos that Break the Internet Without Breaking the Bank: Video Marketing For Business Owners and The 4 Step Content Plan Create Videos that Break the Internet Without Breaking the Bank: Video Marketing For Business Owners and The 4 Step Content Plan Thu, 04 Jul 2019 16:00:00 GMT 17:57 5ce6ba1b27c8f80859496fcc false https://shows.acast.com/garlic/episodes/4-steps-creaing-a-video-content-plan-scs-pillar-1 5ce6ba1b27c8f80859496fcc 5b8987fb8ca6d2e42f7d01e1 4-steps-creaing-a-video-content-plan-scs-pillar-1 full 2 6 Tired of trying hard to get your videos to WORK videos? 


Want to stop losing viewer engagement to the BOGUS competition when you know you’re better? 


We're flying Solo this week to hone in on how to create an EFFECTIVE Video Marketing content plan to make your the ONLY choice when it comes to your customers.


You’ve put blood, sweat, and [maybe] even tears into your business, but you’re just not getting the results you want. OR maybe you are but you’re shooting for the mountains and just “good” results aren’t good enough. 


Here's what you're going to learn on this week's episode:


  • The biggest mistake you’re making in video marketing 
  • The 4 step content plan 
  • How to overcome mediocre marketing 
  • The HUGE advantage you’re missing in video

Hosted on Acast. See acast.com/privacy for more information.

]]> Tired of trying hard to get your videos to WORK videos? 


Want to stop losing viewer engagement to the BOGUS competition when you know you’re better? 


We're flying Solo this week to hone in on how to create an EFFECTIVE Video Marketing content plan to make your the ONLY choice when it comes to your customers.


You’ve put blood, sweat, and [maybe] even tears into your business, but you’re just not getting the results you want. OR maybe you are but you’re shooting for the mountains and just “good” results aren’t good enough. 


Here's what you're going to learn on this week's episode:


  • The biggest mistake you’re making in video marketing 
  • The 4 step content plan 
  • How to overcome mediocre marketing 
  • The HUGE advantage you’re missing in video

Hosted on Acast. See acast.com/privacy for more information.

]]> If Your Website and Videos are NOT ADA Compliant, You Might Be in Legal Trouble: How to Avoid an ADA Lawsuit with Jamie Layne If Your Website and Videos are NOT ADA Compliant, You Might Be in Legal Trouble: How to Avoid an ADA Lawsuit with Jamie Layne Tue, 25 Jun 2019 17:30:39 GMT 40:25 5d12221acccea8ec7c89f28d false https://shows.acast.com/garlic/episodes/jamie-layne 5d12221acccea8ec7c89f28d 5b8987fb8ca6d2e42f7d01e1 jamie-layne full 2 5 On this week’s episode of the Garlic Marketing Show, we’re covering one of the most important topics for ALL businesses - website and video ADA compliance. Our guest on this week’s episode is indeed an expert in ADA compliance and shedding light on the grey area of ADA’s legal guidelines because there aren’t concrete laws. Before making any rash changes to your website (on your own), either consult an attorney or consult Jamie. Unfortunately, ADA compliance, for years, has remained in the grey area within legality which is why many businesses are getting hit with ADA lawsuits. For this reason, The Garlic Marketing Show is introducing Jamie Layne, CEO, and Founder of MarTEKnology, software engineer and web accessibility consultant. Jaime’s also a member of the International Association of Accessibility Professionals, and certified accessibility professional. Avoid a costly lawsuit, attract a wider audience, and keep your current audience happy with these ADA compliant secrets on this week’s episode.  


What You’ll Learn: 

  • Why most businesses need ADA compliance 
  • The danger of “drive by” lawsuits 
  • The ADA violations that can get you sued 
  • The most important ADA guidelines to pay attention to 
  • How to steal prospects using ADA compliance 
  • The social value of accessible websites 

Hosted on Acast. See acast.com/privacy for more information.

]]> On this week’s episode of the Garlic Marketing Show, we’re covering one of the most important topics for ALL businesses - website and video ADA compliance. Our guest on this week’s episode is indeed an expert in ADA compliance and shedding light on the grey area of ADA’s legal guidelines because there aren’t concrete laws. Before making any rash changes to your website (on your own), either consult an attorney or consult Jamie. Unfortunately, ADA compliance, for years, has remained in the grey area within legality which is why many businesses are getting hit with ADA lawsuits. For this reason, The Garlic Marketing Show is introducing Jamie Layne, CEO, and Founder of MarTEKnology, software engineer and web accessibility consultant. Jaime’s also a member of the International Association of Accessibility Professionals, and certified accessibility professional. Avoid a costly lawsuit, attract a wider audience, and keep your current audience happy with these ADA compliant secrets on this week’s episode.  


What You’ll Learn: 

  • Why most businesses need ADA compliance 
  • The danger of “drive by” lawsuits 
  • The ADA violations that can get you sued 
  • The most important ADA guidelines to pay attention to 
  • How to steal prospects using ADA compliance 
  • The social value of accessible websites 

Hosted on Acast. See acast.com/privacy for more information.

]]> Want to lower your ad budget? Here’s How One Strategist Turned a Budget of $1,500 in to $40,000 in Gained Revenue with April Iannazzone Want to lower your ad budget? Here’s How One Strategist Turned a Budget of $1,500 in to $40,000 in Gained Revenue with April Iannazzone Tue, 18 Jun 2019 16:00:37 GMT 38:47 5d016d2e9f1d49de3d502f0d false https://shows.acast.com/garlic/episodes/april-iannazone 5d016d2e9f1d49de3d502f0d 5b8987fb8ca6d2e42f7d01e1 april-iannazone full 2 4 This week on the Garlic Marketing Show, we have another leading lady in the marketing field, April Iannazzone, Founder and President of Growth & Profitability. April generates high quality leads for medical spa companies, but her expertise can be applied to any business. Growth & Profitability specializes in holding the hands of potential prospects (or before they’re even a prospect) by walking them along the path to becoming a customer and finding a unique marketing angle.


Along the path, Growth & Profitability will continuously nudge them with different ads or marketing techniques to get prospects to take the action Growth & Profitability wants. Other companies may do high promotions at the front or back end of the marketing funnel, but they are losing the customers along the way. Tune in for this week’s leading lady, April Iannazzone and learn how she spent $1,500 in ad spend that turned into $40,000 in revenue!


Key Points:

  • The ONE Marketing Technique You Can Add Into Your Sales Funnel Right Now
  • How to Determine Your Marketing Budget
  • Why Contests and Quizzes Generate Pre-Qualified Leads
  • Lifetime Value of the Client vs. Your First Sale: Which Has More Value?
  • How to Create Selfie Videos Your Prospects Will Love


Hosted on Acast. See acast.com/privacy for more information.

]]> This week on the Garlic Marketing Show, we have another leading lady in the marketing field, April Iannazzone, Founder and President of Growth & Profitability. April generates high quality leads for medical spa companies, but her expertise can be applied to any business. Growth & Profitability specializes in holding the hands of potential prospects (or before they’re even a prospect) by walking them along the path to becoming a customer and finding a unique marketing angle.


Along the path, Growth & Profitability will continuously nudge them with different ads or marketing techniques to get prospects to take the action Growth & Profitability wants. Other companies may do high promotions at the front or back end of the marketing funnel, but they are losing the customers along the way. Tune in for this week’s leading lady, April Iannazzone and learn how she spent $1,500 in ad spend that turned into $40,000 in revenue!


Key Points:

  • The ONE Marketing Technique You Can Add Into Your Sales Funnel Right Now
  • How to Determine Your Marketing Budget
  • Why Contests and Quizzes Generate Pre-Qualified Leads
  • Lifetime Value of the Client vs. Your First Sale: Which Has More Value?
  • How to Create Selfie Videos Your Prospects Will Love


Hosted on Acast. See acast.com/privacy for more information.

]]> Hiring a Videographer vs. Video Marketer: What’s Best For Your Business? Hiring a Videographer vs. Video Marketer: What’s Best For Your Business? Thu, 13 Jun 2019 16:00:57 GMT 22:48 5ce6bc449ffca0693768c2d5 false https://shows.acast.com/garlic/episodes/videographer-vs-video-marketer-scs-pillar-1 5ce6bc449ffca0693768c2d5 5b8987fb8ca6d2e42f7d01e1 videographer-vs-video-marketer-scs-pillar-1 full 2 3 Are you ready for a more innovative marketing approach?


If you’re tired of mainstream marketing, get ready to incorporate video into your pipeline. As social media and the internet continue to dictate the market place, the appropriate marketing needs to evolve in its footsteps. The Garlic Marketing Show is spilling the most exclusive marketing tips so you’re a step ahead of your competition.



Key Points:

  • The strengths of a videographer
  • The strengths of a video marketer
  • Why your business needs video marketing
  • What type of business needs a videographer vs. video marketer
  • Videographers vs. Video Marketers

Hosted on Acast. See acast.com/privacy for more information.

]]> Are you ready for a more innovative marketing approach?


If you’re tired of mainstream marketing, get ready to incorporate video into your pipeline. As social media and the internet continue to dictate the market place, the appropriate marketing needs to evolve in its footsteps. The Garlic Marketing Show is spilling the most exclusive marketing tips so you’re a step ahead of your competition.



Key Points:

  • The strengths of a videographer
  • The strengths of a video marketer
  • Why your business needs video marketing
  • What type of business needs a videographer vs. video marketer
  • Videographers vs. Video Marketers

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Close HIGH Ticket Sales Even if You Hate Selling: How One Team Made $1 Million at ONE Event with Christine Schlonski How to Close HIGH Ticket Sales Even if You Hate Selling: How One Team Made $1 Million at ONE Event with Christine Schlonski Tue, 11 Jun 2019 16:00:23 GMT 46:32 5ce6bfbcf3a4be3c48b020be false https://shows.acast.com/garlic/episodes/christine-schlonski 5ce6bfbcf3a4be3c48b020be 5b8987fb8ca6d2e42f7d01e1 christine-schlonski full 2 2 Ready to meet the royalty of sales?


All hail the Queen of HEARTFELT sales, Christine Schlonski, sales coach, international speaker, and host of Heart Sells! Podcast. On this week’s episode of the Garlic Marketing Show, we sit down with Christine and discuss how to overcome sleazy sales, “selling,” and the sales slump. Christine owes her success and happiness to “heart selling.” She shares with us that heart selling allows you to sell with ease and grace to ask your price with confidence and ​enjoy the process.


And did we mention Christine’s heart sold over $1 million at ONE event? Don’t miss Christine and her top secret sales-success mindset that has sold her millions on this week’s episode of the Garlic Marketing Show!


Key Points:

  • How to Close High Ticket Sales EVEN if you Hate selling
  • Why Sleazy Sales people are hurting your sales
  • The BIGGEST problem that is killing your sales [being attached to outcome]
  • How you get out of a “sales slump”
  • How Christine sold over $1 million at ONE event
  • How to effortlessly sell high tickets in 3 days
  • The one thing you can do to start selling tomorrow if you are deathly afraid

Hosted on Acast. See acast.com/privacy for more information.

]]> Ready to meet the royalty of sales?


All hail the Queen of HEARTFELT sales, Christine Schlonski, sales coach, international speaker, and host of Heart Sells! Podcast. On this week’s episode of the Garlic Marketing Show, we sit down with Christine and discuss how to overcome sleazy sales, “selling,” and the sales slump. Christine owes her success and happiness to “heart selling.” She shares with us that heart selling allows you to sell with ease and grace to ask your price with confidence and ​enjoy the process.


And did we mention Christine’s heart sold over $1 million at ONE event? Don’t miss Christine and her top secret sales-success mindset that has sold her millions on this week’s episode of the Garlic Marketing Show!


Key Points:

  • How to Close High Ticket Sales EVEN if you Hate selling
  • Why Sleazy Sales people are hurting your sales
  • The BIGGEST problem that is killing your sales [being attached to outcome]
  • How you get out of a “sales slump”
  • How Christine sold over $1 million at ONE event
  • How to effortlessly sell high tickets in 3 days
  • The one thing you can do to start selling tomorrow if you are deathly afraid

Hosted on Acast. See acast.com/privacy for more information.

]]> The ONE Marketing Game Changer for Healthcare Providers: How One Doctor Used Patient Success Stories to Increase Referrals and Stop “Selling” to Patients with Dr. Chad Stephens The ONE Marketing Game Changer for Healthcare Providers: How One Doctor Used Patient Success Stories to Increase Referrals and Stop “Selling” to Patients with Dr. Chad Stephens Fri, 07 Jun 2019 16:00:09 GMT 40:28 5ce6a01adb5f634728ca86bc false https://shows.acast.com/garlic/episodes/the-one-marketing-game-changer-for-healthcare-providers 5ce6a01adb5f634728ca86bc 5b8987fb8ca6d2e42f7d01e1 the-one-marketing-game-changer-for-healthcare-providers full 2 1 Are you ready for RAD Chad?


The Garlic Marketing Show is back and ready to conquer the marketing field with “rad Chad.” On this week’s episode, we’re joined by Dr. Chad Stephens, CEO of Noble Pain Management & Sports Medicine, interventional pain specialist, public relations consultant, speaker, AND former BMX racer - the “rad chad.”


Many doctors fail to bridge the gap between medicine and marketing, but Dr. Stephens poured his heart and soul into his marketing. Now, his reputation is so well-known in the Dallas-Fort Worth area that his business is based strictly on referrals and repeat customers. He realized early that healthcare and marketing aren’t about the biggest return on the dollar, but changing patients’ lives.


Tune in for this week’s episode of the Garlic Marketing Show with Dr. Chad Stephens where he shares why social media, patient success stories, and TV are the best form of PR!


I try to go the extra mile and make my referrals and my patients feel like VIPs.

Hosted on Acast. See acast.com/privacy for more information.

]]> Are you ready for RAD Chad?


The Garlic Marketing Show is back and ready to conquer the marketing field with “rad Chad.” On this week’s episode, we’re joined by Dr. Chad Stephens, CEO of Noble Pain Management & Sports Medicine, interventional pain specialist, public relations consultant, speaker, AND former BMX racer - the “rad chad.”


Many doctors fail to bridge the gap between medicine and marketing, but Dr. Stephens poured his heart and soul into his marketing. Now, his reputation is so well-known in the Dallas-Fort Worth area that his business is based strictly on referrals and repeat customers. He realized early that healthcare and marketing aren’t about the biggest return on the dollar, but changing patients’ lives.


Tune in for this week’s episode of the Garlic Marketing Show with Dr. Chad Stephens where he shares why social media, patient success stories, and TV are the best form of PR!


I try to go the extra mile and make my referrals and my patients feel like VIPs.

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[The New Season of the Garlic Marketing Show: Beyond the Secret Sauce and Beyond "Sexy Marketing"]]> Wed, 05 Jun 2019 20:00:39 GMT 7:03 5cf815a83ff1f2071ac16157 false https://shows.acast.com/garlic/episodes/the-new-season-of-the-garlic-marketing-show-beyond-the-secre 5cf815a83ff1f2071ac16157 5b8987fb8ca6d2e42f7d01e1 the-new-season-of-the-garlic-marketing-show-beyond-the-secre full 2 0.5 Are you ready for the NEW season of the Garlic Marketing Show?


Hold onto your seat, video fanatics, because we’re climbing massive video heights this season. Get ready to kick off the NEW season of the Garlic Marketing Show. Last season, we had a few guests who uncovered the nitty gritty of marketing. But this season, we’re really focused on going beyond “sexy” marketing. Let’s be real, marketing isn’t always pretty. We’re going beyond the secret sauce. This season it’s the sauce, the ingredients, the 4-course meal, and STORYCREWS. Our new sponsor, StoryCrews, is the ultimate resource that connects videographers and video marketers to agencies and business owners. Now, talented video leaders can find the right agency or business for their craft. Don’t miss the first episode of our new season and give our sponsor some love by visiting STORYCREWS.COM.

Hosted on Acast. See acast.com/privacy for more information.

]]> Are you ready for the NEW season of the Garlic Marketing Show?


Hold onto your seat, video fanatics, because we’re climbing massive video heights this season. Get ready to kick off the NEW season of the Garlic Marketing Show. Last season, we had a few guests who uncovered the nitty gritty of marketing. But this season, we’re really focused on going beyond “sexy” marketing. Let’s be real, marketing isn’t always pretty. We’re going beyond the secret sauce. This season it’s the sauce, the ingredients, the 4-course meal, and STORYCREWS. Our new sponsor, StoryCrews, is the ultimate resource that connects videographers and video marketers to agencies and business owners. Now, talented video leaders can find the right agency or business for their craft. Don’t miss the first episode of our new season and give our sponsor some love by visiting STORYCREWS.COM.

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 134 - Franchise or Startup? Why Franchisees Face Fewer Obstacles Than Startup Companies with Franchise Consultant, David Henderson GMS 134 - Franchise or Startup? Why Franchisees Face Fewer Obstacles Than Startup Companies with Franchise Consultant, David Henderson Thu, 14 Mar 2019 16:30:01 GMT 34:22 5c7d7196e0ee73410d8638e2 false https://shows.acast.com/garlic/episodes/david-henderson 5c7d7196e0ee73410d8638e2 5b8987fb8ca6d2e42f7d01e1 david-henderson full Have you always dreamed of owning your own business? Hold on to your seats future business owners because we’re talking about how to own a franchise on this week’s episode of the Garlic Marketing Show. The Garlic Show is heading down South (virtually) with David Henderson. That’s right, we’re hitting Nashville, Tennessee with David, President & COO of J. R. Adams & Associates, Inc. After serving as a Field Marine for 4 years, David was selected to the Marine Corps Recruiting School in San Diego, California. His recruiting talents were far above the norm and earned Marine Recruiter of the Year. He transferred his recruiting and leadership skills to corporate America where he again excelled through the ranks. This led David to start his own recruiting company, H&A Recruiting, Inc. H&A Recruiting was acquired by J.R. Adams & Associates, Inc., a retained executive search firm established in 1970.


What You’ll Learn:

  • The biggest obstacle for franchise owners
  • How to overcome franchise deterrents
  • Why some franchise owners don’t succeed in business
  • The top 2 tips when opening a franchise
  • How to become your boss
  • How to gain the American entrepreneur dream with a franchise
  • The difference between a startup and a franchise

Hosted on Acast. See acast.com/privacy for more information.

]]> Have you always dreamed of owning your own business? Hold on to your seats future business owners because we’re talking about how to own a franchise on this week’s episode of the Garlic Marketing Show. The Garlic Show is heading down South (virtually) with David Henderson. That’s right, we’re hitting Nashville, Tennessee with David, President & COO of J. R. Adams & Associates, Inc. After serving as a Field Marine for 4 years, David was selected to the Marine Corps Recruiting School in San Diego, California. His recruiting talents were far above the norm and earned Marine Recruiter of the Year. He transferred his recruiting and leadership skills to corporate America where he again excelled through the ranks. This led David to start his own recruiting company, H&A Recruiting, Inc. H&A Recruiting was acquired by J.R. Adams & Associates, Inc., a retained executive search firm established in 1970.


What You’ll Learn:

  • The biggest obstacle for franchise owners
  • How to overcome franchise deterrents
  • Why some franchise owners don’t succeed in business
  • The top 2 tips when opening a franchise
  • How to become your boss
  • How to gain the American entrepreneur dream with a franchise
  • The difference between a startup and a franchise

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[GMS 133 - The One Place You're Not Marketing and Why Boring Contracts are Hurting Your Close Rate by 30% with PandaDoc CEO, Mikita Mikado]]> Thu, 28 Feb 2019 17:30:22 GMT 32:29 5c757f40e4f3136625522c4c false https://shows.acast.com/garlic/episodes/mikita-mikado 5c757f40e4f3136625522c4c 5b8987fb8ca6d2e42f7d01e1 mikita-mikado full Say hello to PandaDoc. On this week’s episode of the Garlic Marketing Show, our guest star is Mikita Mikado the CEO and Co-Founder of PandaDoc. PandaDoc is the future of documents, Mikita’s SaaS company is an all-in-one software to create, deliver, and eSign your team’s quotes, proposals, contracts, and other sales collateral.


Documents are plain, white, and boring. Does anyone (except contract attorneys) actually enjoy reading a contract document? Instead of snuggling up with Dickens or Austen, get cozy with your next contract! Even with our iPhone, does anyone really read the terms and conditions? Our guess is no. However, when it comes to business contracts, you don’t have a choice. When you’re closing a deal at the end of the sales journey, you have to force yourself to read every nook and cranny of the document. Without attention to detail, you might be signing into a bad deal and lead to bad business. Tune in for Mikita as he shares why super cool contracts can increase your bottom line by 30% and increase your closing rate by 18% on this week’s episode of the Garlic Marketing Show.


What You’ll Learn:

  • How to transform your contract into selling tool
  • Darwin’s Process of Sales
  • How to increase your closing rate 18%
  • How to increase your bottom line by 30%
  • The video that increased closing rates
  • How they use video Case Studies
  • Super ninja selling tactics


Hosted on Acast. See acast.com/privacy for more information.

]]> Say hello to PandaDoc. On this week’s episode of the Garlic Marketing Show, our guest star is Mikita Mikado the CEO and Co-Founder of PandaDoc. PandaDoc is the future of documents, Mikita’s SaaS company is an all-in-one software to create, deliver, and eSign your team’s quotes, proposals, contracts, and other sales collateral.


Documents are plain, white, and boring. Does anyone (except contract attorneys) actually enjoy reading a contract document? Instead of snuggling up with Dickens or Austen, get cozy with your next contract! Even with our iPhone, does anyone really read the terms and conditions? Our guess is no. However, when it comes to business contracts, you don’t have a choice. When you’re closing a deal at the end of the sales journey, you have to force yourself to read every nook and cranny of the document. Without attention to detail, you might be signing into a bad deal and lead to bad business. Tune in for Mikita as he shares why super cool contracts can increase your bottom line by 30% and increase your closing rate by 18% on this week’s episode of the Garlic Marketing Show.


What You’ll Learn:

  • How to transform your contract into selling tool
  • Darwin’s Process of Sales
  • How to increase your closing rate 18%
  • How to increase your bottom line by 30%
  • The video that increased closing rates
  • How they use video Case Studies
  • Super ninja selling tactics


Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 132 - The 3 Mistakes You’re Making On Your LinkedIn Profile and How to Supercharge Your Sales Process with LinkedIn Prospecting Expert, Joey Gilkey GMS 132 - The 3 Mistakes You’re Making On Your LinkedIn Profile and How to Supercharge Your Sales Process with LinkedIn Prospecting Expert, Joey Gilkey Thu, 21 Feb 2019 19:33:20 GMT 52:02 5c6328a0d54e7605088ee0d2 false https://shows.acast.com/garlic/episodes/joey-gilkey 5c6328a0d54e7605088ee0d2 5b8987fb8ca6d2e42f7d01e1 joey-gilkey full As the digital marketing field grows, our online profile needs to follow. LinkedIn has become one of the fastest growing networking platforms for businesses, so we’re shouting it from The Garlic Marketing Show rooftops. We’re uncovering the three biggest mistakes on your LinkedIn Profile and how to fix them with our latest guest on the show, Joey Gilkey, LinkedIn Whiz, Co-Founder of Sales Pipeline Accelerator, and Founder of Tribe Prospecting. Tribe Prospecting helps marketing agencies experience the freedom of a consistently full pipeline through done-for-you prospecting. Joey went from ZERO to ONE MILLION (for Tribe Prospecting) by himself in 10 months. He converted his LinkedIn profile into sales copy which allowed him to find and bring in his IDEAL customers.


Key Points:


  • How he took his agency from ZERO to $1 MILLION in 10 Months
  • How to create a sales process
  • The 3 biggest mistakes you're making on LinkedIn
  • The ONLY silver bullet in sales
  • Value added outreach
  • The foundation of every great sales process
  • The secret formula for getting business from your LinkedIn profile

Hosted on Acast. See acast.com/privacy for more information.

]]> As the digital marketing field grows, our online profile needs to follow. LinkedIn has become one of the fastest growing networking platforms for businesses, so we’re shouting it from The Garlic Marketing Show rooftops. We’re uncovering the three biggest mistakes on your LinkedIn Profile and how to fix them with our latest guest on the show, Joey Gilkey, LinkedIn Whiz, Co-Founder of Sales Pipeline Accelerator, and Founder of Tribe Prospecting. Tribe Prospecting helps marketing agencies experience the freedom of a consistently full pipeline through done-for-you prospecting. Joey went from ZERO to ONE MILLION (for Tribe Prospecting) by himself in 10 months. He converted his LinkedIn profile into sales copy which allowed him to find and bring in his IDEAL customers.


Key Points:


  • How he took his agency from ZERO to $1 MILLION in 10 Months
  • How to create a sales process
  • The 3 biggest mistakes you're making on LinkedIn
  • The ONLY silver bullet in sales
  • Value added outreach
  • The foundation of every great sales process
  • The secret formula for getting business from your LinkedIn profile

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 131 - The ONE HUUUUGE Mistake You’re Making on LinkedIn with Recovering Attorney and Former White House Speech Writer, John Corcoran GMS 131 - The ONE HUUUUGE Mistake You’re Making on LinkedIn with Recovering Attorney and Former White House Speech Writer, John Corcoran Thu, 14 Feb 2019 19:00:13 GMT 41:38 5c585b7326b2015023ead95b false https://shows.acast.com/garlic/episodes/john-corcoran 5c585b7326b2015023ead95b 5b8987fb8ca6d2e42f7d01e1 john-corcoran full On this week’s episode of the Garlic Marketing Show, we have a former attorney, John Corcoran who is now the Co-Founder of Rise25, LLC, a company that specializes in done-for-you lead generation, media content, and VIP events. Rise25 helps conference organizers and software companies increase engagement, revenues, and referrals by curating their highest level attendees and users in a collaborative environment. John realized early in his career how talented he was at building relationships with the right people. His only downfall was that he kept losing arguments in meetings with attorneys. Naturally, John felt the only way to fix this was to receive his law degree. Challenge accepted. He never intended to leave the legal field, however, he didn’t enjoy endless hours in peace and quiet at the legal library. His personality was far too eccentric. Wow, John, law, politics, AND now, marketing? Were you valedictorian of your class, too? We’re sharing all of John’s secrets on this week’s episode of the Garlic Marketing Show.


Key Points:


  • How to lead with a give
  • The biggest mistake independent and small firm lawyers make
  • How to get 30,000 of your ideal connections on LinkedIn
  • Why your LinkedIn messages are getting ignored
  • The #1 marketing technique he used to grow his business

Hosted on Acast. See acast.com/privacy for more information.

]]> On this week’s episode of the Garlic Marketing Show, we have a former attorney, John Corcoran who is now the Co-Founder of Rise25, LLC, a company that specializes in done-for-you lead generation, media content, and VIP events. Rise25 helps conference organizers and software companies increase engagement, revenues, and referrals by curating their highest level attendees and users in a collaborative environment. John realized early in his career how talented he was at building relationships with the right people. His only downfall was that he kept losing arguments in meetings with attorneys. Naturally, John felt the only way to fix this was to receive his law degree. Challenge accepted. He never intended to leave the legal field, however, he didn’t enjoy endless hours in peace and quiet at the legal library. His personality was far too eccentric. Wow, John, law, politics, AND now, marketing? Were you valedictorian of your class, too? We’re sharing all of John’s secrets on this week’s episode of the Garlic Marketing Show.


Key Points:


  • How to lead with a give
  • The biggest mistake independent and small firm lawyers make
  • How to get 30,000 of your ideal connections on LinkedIn
  • Why your LinkedIn messages are getting ignored
  • The #1 marketing technique he used to grow his business

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 130 - How One Real Estate Investor Used “Ugly” Marketing and Earned Over $35,000 in 10 weeks with Josh Cantwell, CEO of Strategic Real Estate Coach GMS 130 - How One Real Estate Investor Used “Ugly” Marketing and Earned Over $35,000 in 10 weeks with Josh Cantwell, CEO of Strategic Real Estate Coach Thu, 07 Feb 2019 17:00:56 GMT 35:08 5c423a3e8ebc2e6e1a194099 false https://shows.acast.com/garlic/episodes/josh-cantwell 5c423a3e8ebc2e6e1a194099 5b8987fb8ca6d2e42f7d01e1 josh-cantwell full On this week’s episode of the Garlic Marketing Show, we’re flipping over to the real estate industry with Josh Cantwell, strategic real estate coach & CEO of Freeland Ventures Private Equity and Direct Real Estate Lending. Josh started as a real estate investor when he was in his 20’s. He was making money but the investing industry wasn’t his cup of tea. He didn’t like the unpredictability and started flipping houses. He outsourced housing budgets and brought in his own team of real estate investors. Shortly after his change in career path, Josh joined a coaching program for real estate courses and within 10 weeks he flipped 18 properties and earned OVER $35,000. If you think that’s impressive learn how Josh was diagnosed with pancreatic cancer while flipping two houses and STILL made $80,000 in his terminal state on this week’s episode!


What You’ll Learn:

  • How Josh made $400k at his first seminar
  • The two keys to selling
  • Why “The Ugly” is the best marketing technique
  • How Josh launched and sold 2 properties at $80K using the flip system
  • The Flip System
  • How he survived cancer and maintained his business
  • How to raise capital for a business
  • How Josh’s email marketing campaign raised $4 million


Hosted on Acast. See acast.com/privacy for more information.

]]> On this week’s episode of the Garlic Marketing Show, we’re flipping over to the real estate industry with Josh Cantwell, strategic real estate coach & CEO of Freeland Ventures Private Equity and Direct Real Estate Lending. Josh started as a real estate investor when he was in his 20’s. He was making money but the investing industry wasn’t his cup of tea. He didn’t like the unpredictability and started flipping houses. He outsourced housing budgets and brought in his own team of real estate investors. Shortly after his change in career path, Josh joined a coaching program for real estate courses and within 10 weeks he flipped 18 properties and earned OVER $35,000. If you think that’s impressive learn how Josh was diagnosed with pancreatic cancer while flipping two houses and STILL made $80,000 in his terminal state on this week’s episode!


What You’ll Learn:

  • How Josh made $400k at his first seminar
  • The two keys to selling
  • Why “The Ugly” is the best marketing technique
  • How Josh launched and sold 2 properties at $80K using the flip system
  • The Flip System
  • How he survived cancer and maintained his business
  • How to raise capital for a business
  • How Josh’s email marketing campaign raised $4 million


Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 129 - The One EASY Marketing Metric Designcuts.com CEO used to acquire 400,000+ customers for his SaaS Company GMS 129 - The One EASY Marketing Metric Designcuts.com CEO used to acquire 400,000+ customers for his SaaS Company Thu, 31 Jan 2019 17:00:20 GMT 39:59 5c422e629e59100677b55449 false https://shows.acast.com/garlic/episodes/tom-ross 5c422e629e59100677b55449 5b8987fb8ca6d2e42f7d01e1 tom-ross full The Garlic Marketing Show is heading overseas to Britain (virtually) for this newest episode learn about how the CEO of Designcuts.com used one EASY marketing metric to acquire 400,000+ customers. Tom Ross is the Founder & CEO of Design Cuts, a website for buying the resources and tools for everyday website design. Design Cuts has grown their community to 400,000 customers! When Tom started Design Cuts, he was optimizing for engagement. With his first business, Tom accomplished steady and lively traffic but soon came to realize it wasn’t the right traffic. He learned even if traffic is scalable it doesn’t mean it’s valuable. Tom shares building a successful company isn’t about gaining the most traffic, it’s about engaging with the right and best community for your brand. Throw out the vanity metrics and surround your brand with traffic that will actually convert with Tom on this week’s episode of the Garlic Marketing Show.


What You’ll Learn:

  • How he started his first business at 12 years old
  • Why the vanity metrics really don’t matter
  • How to grow 400,000 customers fast like Tom
  • The David Bowie marketing strategy
  • Why customer engagement is bulletproof


Hosted on Acast. See acast.com/privacy for more information.

]]> The Garlic Marketing Show is heading overseas to Britain (virtually) for this newest episode learn about how the CEO of Designcuts.com used one EASY marketing metric to acquire 400,000+ customers. Tom Ross is the Founder & CEO of Design Cuts, a website for buying the resources and tools for everyday website design. Design Cuts has grown their community to 400,000 customers! When Tom started Design Cuts, he was optimizing for engagement. With his first business, Tom accomplished steady and lively traffic but soon came to realize it wasn’t the right traffic. He learned even if traffic is scalable it doesn’t mean it’s valuable. Tom shares building a successful company isn’t about gaining the most traffic, it’s about engaging with the right and best community for your brand. Throw out the vanity metrics and surround your brand with traffic that will actually convert with Tom on this week’s episode of the Garlic Marketing Show.


What You’ll Learn:

  • How he started his first business at 12 years old
  • Why the vanity metrics really don’t matter
  • How to grow 400,000 customers fast like Tom
  • The David Bowie marketing strategy
  • Why customer engagement is bulletproof


Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 128 - How a Dishwasher Became a CEO from 39,000 Followers on LinkedIn: How to Build a Following on LinkedIn and Move Up in Your Industry in One Month wit Cory Warfield, CEO of ShedWool GMS 128 - How a Dishwasher Became a CEO from 39,000 Followers on LinkedIn: How to Build a Following on LinkedIn and Move Up in Your Industry in One Month wit Cory Warfield, CEO of ShedWool Thu, 24 Jan 2019 17:00:04 GMT 50:56 5c423313260cde91182b6f74 false https://shows.acast.com/garlic/episodes/cory-warfield 5c423313260cde91182b6f74 5b8987fb8ca6d2e42f7d01e1 cory-warfield full From dishwasher to sommelier, and now CEO of ShedWool Cory Warfield created a name for himself through LinkedIn. Did you know LinkedIn has a limit on the number of connections you’re allowed to have? He’s weeding through his 39,000 followers so he can keep connecting. He went from asking people how they want their steak cooked to owning THREE businesses. Even if you’re a successful business professional building your LinkedIn is crucial to remain relevant and thriving in your industry. Cory doubled his followers from 15,000 to 30,000 in a month!  


What You’ll Learn:

  • How to create the RIGHT content on LinkedIn
  • The #1 LinkedIn Game Changer to Gain a Following
  • How to get your favorite influences to invite you to connect
  • The REAL best time to post
  • How to get started on LinkedIn
  • Why Video is the best marketing tool for LinkedIn


Hosted on Acast. See acast.com/privacy for more information.

]]> From dishwasher to sommelier, and now CEO of ShedWool Cory Warfield created a name for himself through LinkedIn. Did you know LinkedIn has a limit on the number of connections you’re allowed to have? He’s weeding through his 39,000 followers so he can keep connecting. He went from asking people how they want their steak cooked to owning THREE businesses. Even if you’re a successful business professional building your LinkedIn is crucial to remain relevant and thriving in your industry. Cory doubled his followers from 15,000 to 30,000 in a month!  


What You’ll Learn:

  • How to create the RIGHT content on LinkedIn
  • The #1 LinkedIn Game Changer to Gain a Following
  • How to get your favorite influences to invite you to connect
  • The REAL best time to post
  • How to get started on LinkedIn
  • Why Video is the best marketing tool for LinkedIn


Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 127 - How to Quickly Fix the Two Marketing Mistakes that are Hurting Your Business and Costing You Referrals | Aaron Walker, Business Coach and Mastermind Facilitator GMS 127 - How to Quickly Fix the Two Marketing Mistakes that are Hurting Your Business and Costing You Referrals | Aaron Walker, Business Coach and Mastermind Facilitator Thu, 17 Jan 2019 17:30:35 GMT 42:06 5c2fc5db8798330d20e56ff0 false https://shows.acast.com/garlic/episodes/how-to-quickly-fix-the-two-marketing-mistakes 5c2fc5db8798330d20e56ff0 5b8987fb8ca6d2e42f7d01e1 how-to-quickly-fix-the-two-marketing-mistakes full Hey, hey, hey it’s Big A! Founder & President of Iron Sharpens Iron Mastermind Group, Aaron Walker (Big A) is our guest on this week’s episode of the Garlic Marketing Show. Aaron has built EIGHT successful businesses and he’s sharing the secret sauce to his success. Big A is spilling all his secrets about why his businesses have been successful and how to make your own. Big A loves to give and share, and he’s giving our audience FREE gifts at the end of the show. Don’t miss Big A’s secrets to building a successful business and the two marketing mistakes hurting your business, costing you referrals, and how to fix them quickly on this week’s episode of the Garlic Marketing Show. Oh, and did I say FREE gifts?


Key Points

  • The TWO Marketing Mistakes hurting your business
  • The Key to Creating a Successful Business
  • How to Create a Business with two simple marketing strategies
  • Why Podcast and Video Transformed His Business
  • How to increase your referrals


Hosted on Acast. See acast.com/privacy for more information.

]]> Hey, hey, hey it’s Big A! Founder & President of Iron Sharpens Iron Mastermind Group, Aaron Walker (Big A) is our guest on this week’s episode of the Garlic Marketing Show. Aaron has built EIGHT successful businesses and he’s sharing the secret sauce to his success. Big A is spilling all his secrets about why his businesses have been successful and how to make your own. Big A loves to give and share, and he’s giving our audience FREE gifts at the end of the show. Don’t miss Big A’s secrets to building a successful business and the two marketing mistakes hurting your business, costing you referrals, and how to fix them quickly on this week’s episode of the Garlic Marketing Show. Oh, and did I say FREE gifts?


Key Points

  • The TWO Marketing Mistakes hurting your business
  • The Key to Creating a Successful Business
  • How to Create a Business with two simple marketing strategies
  • Why Podcast and Video Transformed His Business
  • How to increase your referrals


Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 126 - Want to Stop Being Left on Read by Your Prospects? How to Build Long-Term Subscribers and Pull the Thread of Potential Prospects | Michael Roderick, CEO of Small Pond Enterprises GMS 126 - Want to Stop Being Left on Read by Your Prospects? How to Build Long-Term Subscribers and Pull the Thread of Potential Prospects | Michael Roderick, CEO of Small Pond Enterprises Thu, 10 Jan 2019 18:00:28 GMT 56:16 5c2e7f2df1504bcd60242956 false https://shows.acast.com/garlic/episodes/stop-being-left-on-read-by-your-prospects-michael-roderick 5c2e7f2df1504bcd60242956 5b8987fb8ca6d2e42f7d01e1 stop-being-left-on-read-by-your-prospects-michael-roderick full Our headliner for this week’s episode of the Garlic Marketing Show is Michael Roderick, CEO of Small Pond Enterprises LLC. Michael’s career as a Broadway producer led him to start an arts program and develop workshops for effective networking. Now he helps entrepreneurs create relationships and maintain their REFERABLE brand. Michael is tackling how to network and build relationships for ALL industries with four SIMPLE acronyms. You may have a silk tongue, but your networking needs work. Learn why a simple introduction isn’t enough for creating a referable brand and how to maintain relationships with Michael Roderick on this week’s episode of the Garlic Marketing Show!


What You’ll Learn

  • The three factors that help you A.I.M.
  • The method of asking the right questions with D.I.M.E
  • The 2 steps to Blowing People’s Minds
  • Indirect Asking
  • How to maintain relationships on a daily basis with the GATE strategy
  • How to battle sophisticated markets
  • How to identify growth-mindset clients
  • His simple formula for writing an email to his list every day
  • The paradox of choice


Hosted on Acast. See acast.com/privacy for more information.

]]> Our headliner for this week’s episode of the Garlic Marketing Show is Michael Roderick, CEO of Small Pond Enterprises LLC. Michael’s career as a Broadway producer led him to start an arts program and develop workshops for effective networking. Now he helps entrepreneurs create relationships and maintain their REFERABLE brand. Michael is tackling how to network and build relationships for ALL industries with four SIMPLE acronyms. You may have a silk tongue, but your networking needs work. Learn why a simple introduction isn’t enough for creating a referable brand and how to maintain relationships with Michael Roderick on this week’s episode of the Garlic Marketing Show!


What You’ll Learn

  • The three factors that help you A.I.M.
  • The method of asking the right questions with D.I.M.E
  • The 2 steps to Blowing People’s Minds
  • Indirect Asking
  • How to maintain relationships on a daily basis with the GATE strategy
  • How to battle sophisticated markets
  • How to identify growth-mindset clients
  • His simple formula for writing an email to his list every day
  • The paradox of choice


Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[GMS 125 - Are You Throwing Money Out On PPC? Here’s Why You Should Be Using SEO in 2019 | Tom Casano, SEO Consultant & Strategist]]> Thu, 03 Jan 2019 17:00:00 GMT 33:43 5c06a433fe71a090151d86fe false https://shows.acast.com/garlic/episodes/throwing-money-out-on-ppc-heres-why-you-should-be-using-seo 5c06a433fe71a090151d86fe 5b8987fb8ca6d2e42f7d01e1 throwing-money-out-on-ppc-heres-why-you-should-be-using-seo full Introducing SEO marketing master, author, and founder of Sure Oak, Tom Casano on this week’s episode of the Garlic Marketing Show. We’re big fans of search engine optimization and we’re excited to spill our SEO nerdiness with a fellow SEO master. Sure Oak is one of the fastest growing SEO agencies and consulting firms in New York City. The team targets organic traffic through SEO to help grow a company. Don’t miss Ian and Tom geek out on SEO and why SEO is the most powerful acquisition method.


What You’ll Learn

  • How to stay up to date with SEO
  • Keyword research
  • Vanity metrics
  • ROI of SEO
  • Attention vs. Intention searches

Hosted on Acast. See acast.com/privacy for more information.

]]> Introducing SEO marketing master, author, and founder of Sure Oak, Tom Casano on this week’s episode of the Garlic Marketing Show. We’re big fans of search engine optimization and we’re excited to spill our SEO nerdiness with a fellow SEO master. Sure Oak is one of the fastest growing SEO agencies and consulting firms in New York City. The team targets organic traffic through SEO to help grow a company. Don’t miss Ian and Tom geek out on SEO and why SEO is the most powerful acquisition method.


What You’ll Learn

  • How to stay up to date with SEO
  • Keyword research
  • Vanity metrics
  • ROI of SEO
  • Attention vs. Intention searches

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 124 - Find Easy, Hidden Revenue by Creating Online Courses the Right Way | Dr. Carrie Rose, CEO of Ofcourse GMS 124 - Find Easy, Hidden Revenue by Creating Online Courses the Right Way | Dr. Carrie Rose, CEO of Ofcourse Thu, 20 Dec 2018 19:00:33 GMT 35:07 5c10149342dd4b0d307c17f1 false https://shows.acast.com/garlic/episodes/carrie-rose 5c10149342dd4b0d307c17f1 5b8987fb8ca6d2e42f7d01e1 carrie-rose full 124 Dr. Carrie Rose, CEO of Ofcourse & Course Development Expert, is our special friend and super exclusive guest on this week’s episode of the Garlic Marketing Show. Online courses aren’t just for college students anymore. Carrie has created thousands of courses for business professionals with skills across the spectrum. Many professionals have expert knowledge over their craft but at a loss for teaching it. Carrie says her clients are brilliant entrepreneurs with amazing specialties but their delivery is all wrong. In comes Carrie Rose, the online course creator guru. Carrie swoops in and transforms their expertise into a course that’s actually teachable. Are you ready to share your expertise online and increase your authority? Don’t miss the ins and outs of creating courses to build authority and reach your target market with Dr. Carrie Rose!



What You’ll Learn

  • The importance of faux copy
  • Steps to create an online course
  • Who Should be making courses
  • How to gain clients with courses
  • Researching your target market
  • How to create a focus question
  • Why you shouldn’t avoid bots

Hosted on Acast. See acast.com/privacy for more information.

]]> Dr. Carrie Rose, CEO of Ofcourse & Course Development Expert, is our special friend and super exclusive guest on this week’s episode of the Garlic Marketing Show. Online courses aren’t just for college students anymore. Carrie has created thousands of courses for business professionals with skills across the spectrum. Many professionals have expert knowledge over their craft but at a loss for teaching it. Carrie says her clients are brilliant entrepreneurs with amazing specialties but their delivery is all wrong. In comes Carrie Rose, the online course creator guru. Carrie swoops in and transforms their expertise into a course that’s actually teachable. Are you ready to share your expertise online and increase your authority? Don’t miss the ins and outs of creating courses to build authority and reach your target market with Dr. Carrie Rose!



What You’ll Learn

  • The importance of faux copy
  • Steps to create an online course
  • Who Should be making courses
  • How to gain clients with courses
  • Researching your target market
  • How to create a focus question
  • Why you shouldn’t avoid bots

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 123 - How to Increase the Number of Patients You Serve Without Lowering Your Fees Using the Best SaaS Tool for Medical Practices | Melinda Kosareff, VPO at Denefits GMS 123 - How to Increase the Number of Patients You Serve Without Lowering Your Fees Using the Best SaaS Tool for Medical Practices | Melinda Kosareff, VPO at Denefits Thu, 13 Dec 2018 18:00:44 GMT 24:25 5bd72e1e7f334e25739a0f92 false https://shows.acast.com/garlic/episodes/melinda-kosareff 5bd72e1e7f334e25739a0f92 5b8987fb8ca6d2e42f7d01e1 melinda-kosareff full 123 Melinda is responsible for the direct and indirect supervision of the Sales Associates, Customer Support Associates, Customer Service Manager, Marketing Manager at Denefits. She's climbed to the top of the food chain through her innovation, creativity, and leadership over her colleagues. She has a knack for customer service and created numerous customer support strategies which continue to increase representative's performances. Now, she's the Vice President of Operations at Denefits, the BEST SaaS tool for medical providers and patients. Tune in for this week's episode of the Garlic Marketing Show and learn why Denefits is increasing medical providers revenue and decreasing the stress of medical bills!

 

What You'll Learn:

  • Why monthly payments are better for your practice
  • How to charge more without turning patients away
  • How to increase patient-doctor relationship
  • How to finance medical procedures without going into debt
  • The best SaaS tool for medical providers

Hosted on Acast. See acast.com/privacy for more information.

]]> Melinda is responsible for the direct and indirect supervision of the Sales Associates, Customer Support Associates, Customer Service Manager, Marketing Manager at Denefits. She's climbed to the top of the food chain through her innovation, creativity, and leadership over her colleagues. She has a knack for customer service and created numerous customer support strategies which continue to increase representative's performances. Now, she's the Vice President of Operations at Denefits, the BEST SaaS tool for medical providers and patients. Tune in for this week's episode of the Garlic Marketing Show and learn why Denefits is increasing medical providers revenue and decreasing the stress of medical bills!

 

What You'll Learn:

  • Why monthly payments are better for your practice
  • How to charge more without turning patients away
  • How to increase patient-doctor relationship
  • How to finance medical procedures without going into debt
  • The best SaaS tool for medical providers

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 122 - How One Doctor Grew His Practice Online and Netted a 5x ROI from Marketing with Dr. David Greene | US Lead Network CEO GMS 122 - How One Doctor Grew His Practice Online and Netted a 5x ROI from Marketing with Dr. David Greene | US Lead Network CEO Thu, 29 Nov 2018 18:00:20 GMT 44:02 5bedc798a277a7de091c1759 false https://shows.acast.com/garlic/episodes/how-one-doctor-grew-his-practice-online-and-netted-a-5x-roi 5bedc798a277a7de091c1759 5b8987fb8ca6d2e42f7d01e1 how-one-doctor-grew-his-practice-online-and-netted-a-5x-roi full How are you generating leads? On this week’s episode of the Garlic Marketing Show, we have a rare gem Dr. David Greene, an orthopedic surgeon that stepped out of the medical field and into the marketing world. He’s using the obstacles he faced in his own practice and formulating his a special sauce for generating leads to help his fellow MD’s. Learn how to convert leads with Dr. David Greene, the Founder & CEO of US Lead Network, long time veteran in healthcare and medical SEO. Greene is a rare breed and we can’t wait to dive into how he obtained 80% of patients from the web and his creation of Us Lead Network. As an MD and an MBA, Dr. Greene understands all too well what it takes to grow one’s practice cost-effectively.


Key Points:

  • How to avoid unethical marketing practices
  • How to get the best leads possible from lead companies
  • The big numbers you should be paying attention
  • The importance of your front desk
  • How to prevent “the big hit” on your business
  • The True Cost of a Lead


Hosted on Acast. See acast.com/privacy for more information.

]]> How are you generating leads? On this week’s episode of the Garlic Marketing Show, we have a rare gem Dr. David Greene, an orthopedic surgeon that stepped out of the medical field and into the marketing world. He’s using the obstacles he faced in his own practice and formulating his a special sauce for generating leads to help his fellow MD’s. Learn how to convert leads with Dr. David Greene, the Founder & CEO of US Lead Network, long time veteran in healthcare and medical SEO. Greene is a rare breed and we can’t wait to dive into how he obtained 80% of patients from the web and his creation of Us Lead Network. As an MD and an MBA, Dr. Greene understands all too well what it takes to grow one’s practice cost-effectively.


Key Points:

  • How to avoid unethical marketing practices
  • How to get the best leads possible from lead companies
  • The big numbers you should be paying attention
  • The importance of your front desk
  • How to prevent “the big hit” on your business
  • The True Cost of a Lead


Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 121 - How 63,000 Questions Led to the Band-Aid Slogan and How it Applies to Marketing with Dr. Sharon Livingston GMS 121 - How 63,000 Questions Led to the Band-Aid Slogan and How it Applies to Marketing with Dr. Sharon Livingston Wed, 14 Nov 2018 17:00:30 GMT 42:25 5babd3366e5f62e737919ef8 false https://shows.acast.com/garlic/episodes/how-63000-questions-led-to-the-band-aid-slogan 5babd3366e5f62e737919ef8 5b8987fb8ca6d2e42f7d01e1 how-63000-questions-led-to-the-band-aid-slogan full Sharon Livingston President & Founder of The Livingston Group for Qualitative Research is sharing her top marketing success story when she worked at Johnson & Johnson. Sharon interviewed over 60,000 people and used Myers-Briggs and the Burkman Assessment to dive deep into consumer motivation. Learn how Sharon helped uncover one of Band-Aid’s best slogans in marketing history. Get stuck on Sharon and tune in for this week’s episode of the Garlic Marketing Show!



What You'll Learn:

  • How to future-proof your career
  • How to be a pro interviewee
  • The right questions to ask as an interviewer
  • The important feeling you have to convey to interviewees
  • How to get authentic answers from others 
  • Using personality tests to improve your business and marketing
  • What to do when you feel adrift in your career
  • The Band-Aid Slogan

Hosted on Acast. See acast.com/privacy for more information.

]]> Sharon Livingston President & Founder of The Livingston Group for Qualitative Research is sharing her top marketing success story when she worked at Johnson & Johnson. Sharon interviewed over 60,000 people and used Myers-Briggs and the Burkman Assessment to dive deep into consumer motivation. Learn how Sharon helped uncover one of Band-Aid’s best slogans in marketing history. Get stuck on Sharon and tune in for this week’s episode of the Garlic Marketing Show!



What You'll Learn:

  • How to future-proof your career
  • How to be a pro interviewee
  • The right questions to ask as an interviewer
  • The important feeling you have to convey to interviewees
  • How to get authentic answers from others 
  • Using personality tests to improve your business and marketing
  • What to do when you feel adrift in your career
  • The Band-Aid Slogan

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 120 - Why B-Roll Can Make or Break Your Video Marketing with Thomas Duran GMS 120 - Why B-Roll Can Make or Break Your Video Marketing with Thomas Duran Tue, 06 Nov 2018 17:30:48 GMT 48:16 5ba3b7ceb941b8bf7e836cc7 false https://shows.acast.com/garlic/episodes/why-broll-can-make-or-break-your-video-marketing 5ba3b7ceb941b8bf7e836cc7 5b8987fb8ca6d2e42f7d01e1 why-broll-can-make-or-break-your-video-marketing full VIDEO. VIDEO. And MORE VIDEO. We love all our guests who appear on the Garlic Marketing Show, but this week’s guest Thomas Duran holds a special place in authenticWEB’s video heart. Thomas Duran is a director, videographer, producer, cinematographer, AND storyteller. He shares the same love for story through video as we do. Hit play for this week’s episode of the Garlic Marketing Show because you won’t want to miss all the b-roll video hacks we’re giving out! Did we say video?


What You’ll Learn

  • The Biggest Mistakes with Video
  • The difference between technical and marketing videos
  • The importance of great questions
  • Why everyone needs to know B-roll and how to shoot it
  • The minimum number of videos you should be uploading
  • Documenting vs. storytelling
  • Why video lasts longer than PPC and FB ads

Hosted on Acast. See acast.com/privacy for more information.

]]> VIDEO. VIDEO. And MORE VIDEO. We love all our guests who appear on the Garlic Marketing Show, but this week’s guest Thomas Duran holds a special place in authenticWEB’s video heart. Thomas Duran is a director, videographer, producer, cinematographer, AND storyteller. He shares the same love for story through video as we do. Hit play for this week’s episode of the Garlic Marketing Show because you won’t want to miss all the b-roll video hacks we’re giving out! Did we say video?


What You’ll Learn

  • The Biggest Mistakes with Video
  • The difference between technical and marketing videos
  • The importance of great questions
  • Why everyone needs to know B-roll and how to shoot it
  • The minimum number of videos you should be uploading
  • Documenting vs. storytelling
  • Why video lasts longer than PPC and FB ads

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 119 - How One SaaS Company Disrupted the Legal Industry and Helped Attorneys Work Better and Faster with VP of Business Development Anand Upadhye GMS 119 - How One SaaS Company Disrupted the Legal Industry and Helped Attorneys Work Better and Faster with VP of Business Development Anand Upadhye Tue, 23 Oct 2018 16:30:49 GMT 39:55 5ba3b70920fb6c8d7b7a0aac false https://shows.acast.com/garlic/episodes/anand-upahyde 5ba3b70920fb6c8d7b7a0aac 5b8987fb8ca6d2e42f7d01e1 anand-upahyde full 119 Anand Upadhye, VP of Business Development at CaseText is our special guest this week on the Garlic Marketing Show. Anand’s worked as a paralegal, attorney, prosecutor, and litigator where he discovered the challenges about the legal research process. He wanted to solve the legal headaches without just taking Advil. Casetext has become the most efficient SaaS tool in the legal industry by helping attorney's work faster, more efficiently, and give better results. Casetext is leading the SaaS industry with its innovative legal tool to research less and discover more. Casetext has disrupted the legal industry because few SaaS tools can do absolutely everything you need on its own. With an individual or law firm license, you have unlimited access to Casetext data, science and AI backed tools, designed to help users spend less time researching and more time providing the best possible representation for your clients. You can finally sleep without a work nightmare because Casetext is doing the hard work for you. 250,000 monthly legal researchers are on Casetext right now, are you?



Key Points:

  • How to do effective and fast legal research
  • Why CARA is an attorney’s BFF
  • Why Casetext is a hybrid form of a google search
  • Why practicing law just became a whole lot easier
  • How to solve the worst legal headaches
  • Why marketers love Casetext
  • The best SaaS tool for the legal field

Hosted on Acast. See acast.com/privacy for more information.

]]> Anand Upadhye, VP of Business Development at CaseText is our special guest this week on the Garlic Marketing Show. Anand’s worked as a paralegal, attorney, prosecutor, and litigator where he discovered the challenges about the legal research process. He wanted to solve the legal headaches without just taking Advil. Casetext has become the most efficient SaaS tool in the legal industry by helping attorney's work faster, more efficiently, and give better results. Casetext is leading the SaaS industry with its innovative legal tool to research less and discover more. Casetext has disrupted the legal industry because few SaaS tools can do absolutely everything you need on its own. With an individual or law firm license, you have unlimited access to Casetext data, science and AI backed tools, designed to help users spend less time researching and more time providing the best possible representation for your clients. You can finally sleep without a work nightmare because Casetext is doing the hard work for you. 250,000 monthly legal researchers are on Casetext right now, are you?



Key Points:

  • How to do effective and fast legal research
  • Why CARA is an attorney’s BFF
  • Why Casetext is a hybrid form of a google search
  • Why practicing law just became a whole lot easier
  • How to solve the worst legal headaches
  • Why marketers love Casetext
  • The best SaaS tool for the legal field

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[GMS 118 - Beyond "Passion" and "Why" with World-renowned Speaker Dov Baron]]> Tue, 09 Oct 2018 20:00:32 GMT 50:18 5bb7c3340a6dde4d39f2dfe4 false https://shows.acast.com/garlic/episodes/dov-baron 5bb7c3340a6dde4d39f2dfe4 5b8987fb8ca6d2e42f7d01e1 dov-baron full 118 In this week’s episode of the Garlic Marketing Show, we’re welcoming Dov Baron, Leadership Speaker & CEO of Full Monty Leadership. Dov Baron has worked with Gary V and Tony Robbins on the path to finding your true purpose. Don’t worry this isn’t just another self-help podcast. Dov goes beyond self-help by molding Freudian psychology with the marketing field and WHY you need your purpose to gain the right customers. Tune in for Dov as he’s diving deep into the marketing game’s subconscious.


What You’ll Learn:

  • Why following your passion is a lie
  • How to find your purpose
  • Molding your market with your purpose
  • Marketing and purpose
  • How to be an authentic person
  • Authentic marketing

Hosted on Acast. See acast.com/privacy for more information.

]]> In this week’s episode of the Garlic Marketing Show, we’re welcoming Dov Baron, Leadership Speaker & CEO of Full Monty Leadership. Dov Baron has worked with Gary V and Tony Robbins on the path to finding your true purpose. Don’t worry this isn’t just another self-help podcast. Dov goes beyond self-help by molding Freudian psychology with the marketing field and WHY you need your purpose to gain the right customers. Tune in for Dov as he’s diving deep into the marketing game’s subconscious.


What You’ll Learn:

  • Why following your passion is a lie
  • How to find your purpose
  • Molding your market with your purpose
  • Marketing and purpose
  • How to be an authentic person
  • Authentic marketing

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[GMS 117 - If You're NOT Using YouTube Ads, You're Losing Money feat. Tom Breeze, CEO of Viewability]]> Thu, 27 Sep 2018 17:00:00 GMT 46:02 5b96a2c18a840ccb7f062230 false https://shows.acast.com/garlic/episodes/tom-breeze 5b96a2c18a840ccb7f062230 5b8987fb8ca6d2e42f7d01e1 tom-breeze full 117 Join Ian and YouTube Ads expert & CEO of Viewability, Tom Breeze, on this episode of the Garlic Marketing Show as they explore the mechanics behind Google’s AI and discuss how to create the PERFECT YouTube ad and find your PERFECT audience. Tom is telling us how to dominate YouTube ads with the right videos at the right time for the right customers. Oh, and he has a British accent, so that’s always a plus. Learn your customers’ INTENT and find your customers’ sweet spot with YouTube ads and Tom Breeze.


What You’ll Learn:

  • Customer INTENT vs. attent
  • How powerful relevancy is
  • Google’s AI and machinery
  • How to create the perfect YouTube ad
  • Facebook ads vs. YouTube ads

Hosted on Acast. See acast.com/privacy for more information.

]]> Join Ian and YouTube Ads expert & CEO of Viewability, Tom Breeze, on this episode of the Garlic Marketing Show as they explore the mechanics behind Google’s AI and discuss how to create the PERFECT YouTube ad and find your PERFECT audience. Tom is telling us how to dominate YouTube ads with the right videos at the right time for the right customers. Oh, and he has a British accent, so that’s always a plus. Learn your customers’ INTENT and find your customers’ sweet spot with YouTube ads and Tom Breeze.


What You’ll Learn:

  • Customer INTENT vs. attent
  • How powerful relevancy is
  • Google’s AI and machinery
  • How to create the perfect YouTube ad
  • Facebook ads vs. YouTube ads

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 116 - Facebook Ads Ultimate Deal Breaker: Hiring an Agency vs. Making Ads Yourself with Nehal Kazim GMS 116 - Facebook Ads Ultimate Deal Breaker: Hiring an Agency vs. Making Ads Yourself with Nehal Kazim Thu, 13 Sep 2018 16:30:00 GMT 32:56 5b968e51173a8ca404d1dc51 false https://shows.acast.com/garlic/episodes/gms-116-generate-over-10000month-by-turning-your-videos-into 5b968e51173a8ca404d1dc51 5b8987fb8ca6d2e42f7d01e1 gms-116-generate-over-10000month-by-turning-your-videos-into full 116 In this week’s episode of the Garlic Marketing Show, we’re honored to have the Facebook Ad connoisseur and CEO of Amplifii, Nehal Kazim. Amplifii is a digital marketing agency focusing on online marketing, social media strategy, and web development. Nehal uses his Facebook ad expertise to incorporate other online marketing and social media tactics to help small to medium size businesses. He’s sharing how all clicks can lead to your Facebook ad with his ad scorecard, three metric measurements, and finding the right video for your ad. Don’t miss Nehal on this episode and learn the ultimate deal breaker; hiring an agency or making ads yourself?



Hosted on Acast. See acast.com/privacy for more information.

]]> In this week’s episode of the Garlic Marketing Show, we’re honored to have the Facebook Ad connoisseur and CEO of Amplifii, Nehal Kazim. Amplifii is a digital marketing agency focusing on online marketing, social media strategy, and web development. Nehal uses his Facebook ad expertise to incorporate other online marketing and social media tactics to help small to medium size businesses. He’s sharing how all clicks can lead to your Facebook ad with his ad scorecard, three metric measurements, and finding the right video for your ad. Don’t miss Nehal on this episode and learn the ultimate deal breaker; hiring an agency or making ads yourself?



Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 115 - 10,000+ views from the video an attorney hated (and the truth about your intellectual property) with Rich Goldstein GMS 115 - 10,000+ views from the video an attorney hated (and the truth about your intellectual property) with Rich Goldstein Thu, 06 Sep 2018 16:00:33 GMT 43:56 5b9037daccdae177435e1459 false https://shows.acast.com/garlic/episodes/10000-views-from-the-video-an-attorney-hated 5b9037daccdae177435e1459 5b8987fb8ca6d2e42f7d01e1 10000-views-from-the-video-an-attorney-hated full 115 In this week’s episode of the Garlic Marketing Show, CEO & Founder of Goldstein Patent Law, Rich Goldstein is sharing his knowledge about patent law and why videos are the BEST thing he’s ever done. Are you an entrepreneur and innovator, but on the fence with the patent process and online video? Tune in for Rich Goldstein, who knows the ins and outs when going through the patent process and hear about the now 7 year long benefits his videos are continuing to yield. His expertise as an electrical engineer, patent attorney, and business consulting coach makes this episode something you’ll regret missing!


What You’ll Learn:

  • The Biggest Myths of IP
  • Design patent vs. utility patent
  • The patent process
  • 4 types of patents
  • How to own your ideas to own your market
  • When a product is patentable
  • Understanding trademarks, copyrights, and patents


Hosted on Acast. See acast.com/privacy for more information.

]]> In this week’s episode of the Garlic Marketing Show, CEO & Founder of Goldstein Patent Law, Rich Goldstein is sharing his knowledge about patent law and why videos are the BEST thing he’s ever done. Are you an entrepreneur and innovator, but on the fence with the patent process and online video? Tune in for Rich Goldstein, who knows the ins and outs when going through the patent process and hear about the now 7 year long benefits his videos are continuing to yield. His expertise as an electrical engineer, patent attorney, and business consulting coach makes this episode something you’ll regret missing!


What You’ll Learn:

  • The Biggest Myths of IP
  • Design patent vs. utility patent
  • The patent process
  • 4 types of patents
  • How to own your ideas to own your market
  • When a product is patentable
  • Understanding trademarks, copyrights, and patents


Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 114 - How to Use Video to Grow a 7-figure Consulting Agency with Jason Swenk GMS 114 - How to Use Video to Grow a 7-figure Consulting Agency with Jason Swenk Tue, 07 Aug 2018 16:00:00 GMT 34:11 e47f55b2480047739041378ad23ed8a0 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d01e2 5b8988878ca6d2e42f7d01e2 5b8987fb8ca6d2e42f7d01e1 full Swenk Today, has turned his prospects into customers and uncovered his IDEAL audience. Jason is dishing out all of his secrets that made his videos AWESOME and turned his digital agency into a multi-million dollar company! 

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]]> Swenk Today, has turned his prospects into customers and uncovered his IDEAL audience. Jason is dishing out all of his secrets that made his videos AWESOME and turned his digital agency into a multi-million dollar company! 

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[GMS 113 - How to Narrate Your Audiobook Better & Increase Customer Engagement with Narrator and Coach Sean Pratt]]> Thu, 12 Jul 2018 16:00:00 GMT 42:56 66fe6a4a1fb64a9ebc593132872926ba false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d01e3 5b8988878ca6d2e42f7d01e3 5b8987fb8ca6d2e42f7d01e1 full Sean Pratt, Co-Owner & Narrator of Vox Box Audio, is on this week’s episode of the Garlic Marketing Show. Sean has worked as a professional actor in theatre, film, TV, and voice-overs for 30 years. He has narrated 975 audiobooks and counting! He’s giving us the scoop on audiobook narration and why you need to be on top of your audio game!

Audiobook narration is shedding a new light on marketing and the importance of stamina, performance, and engagement when it comes to your customers. 

50,000 new audio books are growing this year and domestic sales are up to $3 billion! -Sean Pratt

What You’ll Learn:

 

  • Why You Should Care About Audio Books
  • The Mumbler vs. The Performer
  • How to WOW Your Customers
  • The Importance of Performance & Engagement in Marketing

 

Go to authenticweb.media/level up to DOMINATE the competition with Video Marketing.

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]]> Sean Pratt, Co-Owner & Narrator of Vox Box Audio, is on this week’s episode of the Garlic Marketing Show. Sean has worked as a professional actor in theatre, film, TV, and voice-overs for 30 years. He has narrated 975 audiobooks and counting! He’s giving us the scoop on audiobook narration and why you need to be on top of your audio game!

Audiobook narration is shedding a new light on marketing and the importance of stamina, performance, and engagement when it comes to your customers. 

50,000 new audio books are growing this year and domestic sales are up to $3 billion! -Sean Pratt

What You’ll Learn:

 

  • Why You Should Care About Audio Books
  • The Mumbler vs. The Performer
  • How to WOW Your Customers
  • The Importance of Performance & Engagement in Marketing

 

Go to authenticweb.media/level up to DOMINATE the competition with Video Marketing.

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 112 - How to Get Customers to OPT IN with Chatbots and ManyChat CEO Mikael Yang GMS 112 - How to Get Customers to OPT IN with Chatbots and ManyChat CEO Mikael Yang Tue, 03 Jul 2018 16:00:00 GMT 38:51 97c1ce60c0a945c5a2324a15e191e672 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d01e4 5b8988878ca6d2e42f7d01e4 5b8987fb8ca6d2e42f7d01e1 In this week’s episode of the Garlic Marketing Show we have the creator of ManyChat, Mikael Yang. He’s letting us in on his knowledge of chatbots and how it creates a 10x faster communication rate with customers. He also shares how chatbots never... full In this week’s episode of the Garlic Marketing Show we have the creator of ManyChat, Mikael Yang. He’s letting us in on his knowledge of chatbots and how it creates a 10x faster communication rate with customers. He also shares how chatbots never miss a client’s question, comment, or concern with it’s automated system! You can’t be everywhere at once but the chatbot CAN! Tune in to hear the bees knees of chatbots and messaging apps!

If you want to "Level Up" and become the GO-TO Authority in your industry go to authenticweb.media/levelup.

Hosted on Acast. See acast.com/privacy for more information.

]]> In this week’s episode of the Garlic Marketing Show we have the creator of ManyChat, Mikael Yang. He’s letting us in on his knowledge of chatbots and how it creates a 10x faster communication rate with customers. He also shares how chatbots never miss a client’s question, comment, or concern with it’s automated system! You can’t be everywhere at once but the chatbot CAN! Tune in to hear the bees knees of chatbots and messaging apps!

If you want to "Level Up" and become the GO-TO Authority in your industry go to authenticweb.media/levelup.

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 111 - How to Become a Thought Leader with Forbes Books CEO Adam Witty GMS 111 - How to Become a Thought Leader with Forbes Books CEO Adam Witty Tue, 26 Jun 2018 16:00:00 GMT 45:42 73e832a31f004d95a176165504f2d357 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d01e5 5b8988878ca6d2e42f7d01e5 5b8987fb8ca6d2e42f7d01e1 In this week’s episode of the Garlic Marketing Show we have Adam Witty, the CEO of Advantage Forbes Books, No BS Inner Circle, and the Authority Institute. He spills the secret on how to become an authority in your business. He’s talking all about... full In this week’s episode of the Garlic Marketing Show we have Adam Witty, the CEO of Advantage Forbes Books, No BS Inner Circle, and the Authority Institute. He spills the secret on how to become an authority in your business. He’s talking all about the necessity of direct response and authority marketing, so you can become a WHO in the business world.

“When someone says they don’t want to be an authority, I say great, so you don’t want to grow your business.”

What You’ll Learn:

  • Direct Response Marketing
  • How to Establish Authority
  • Becoming a WHO
  • How to Keep Your Head Out of the Trash
  • Making Your Book Look Barnes and Noble Worthy
  • How to Get Press Through Your Book

Go to authenticweb.media/levelup if you're ready to become the Go-To Authority your area.

Hosted on Acast. See acast.com/privacy for more information.

]]> In this week’s episode of the Garlic Marketing Show we have Adam Witty, the CEO of Advantage Forbes Books, No BS Inner Circle, and the Authority Institute. He spills the secret on how to become an authority in your business. He’s talking all about the necessity of direct response and authority marketing, so you can become a WHO in the business world.

“When someone says they don’t want to be an authority, I say great, so you don’t want to grow your business.”

What You’ll Learn:

  • Direct Response Marketing
  • How to Establish Authority
  • Becoming a WHO
  • How to Keep Your Head Out of the Trash
  • Making Your Book Look Barnes and Noble Worthy
  • How to Get Press Through Your Book

Go to authenticweb.media/levelup if you're ready to become the Go-To Authority your area.

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Get a 70% Close Rate with Facebook Ads Expert and Chiropractor Dr. Ben Adkins How to Get a 70% Close Rate with Facebook Ads Expert and Chiropractor Dr. Ben Adkins Thu, 21 Jun 2018 16:00:00 GMT 40:44 6ccc763fe5d7445da5565efe20807da0 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d01e6 5b8988878ca6d2e42f7d01e6 5b8987fb8ca6d2e42f7d01e1 full Facebook Ads Expert and Chiropractor, Dr. Ben Adkins is sharing key information on how you can elevate your marketing game in this week's episode of the Garlic Marketing Show. You'll hear Dr. Adkins discuss the most important questions you should ask yourself before launching Facebook ads, a super simple trick to make the images on your ads more effective, and more!  To connect with Dr. Ben Adkins and learn more Facebook Ad tips, check out Closer's Café.

 

If you want to "Level Up" your business go to authenticweb.media/levelup to sign up for a FREE 90 min training.

Hosted on Acast. See acast.com/privacy for more information.

]]> Facebook Ads Expert and Chiropractor, Dr. Ben Adkins is sharing key information on how you can elevate your marketing game in this week's episode of the Garlic Marketing Show. You'll hear Dr. Adkins discuss the most important questions you should ask yourself before launching Facebook ads, a super simple trick to make the images on your ads more effective, and more!  To connect with Dr. Ben Adkins and learn more Facebook Ad tips, check out Closer's Café.

 

If you want to "Level Up" your business go to authenticweb.media/levelup to sign up for a FREE 90 min training.

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]]> The Psychology Behind Success by Marty Maddin The Psychology Behind Success by Marty Maddin Tue, 05 Jun 2018 16:00:00 GMT 38:36 a1546840d5584fadac87a2cb198bce96 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d01e7 5b8988878ca6d2e42f7d01e7 5b8987fb8ca6d2e42f7d01e1 full       In this week’s episode of the Garlic Marketing Show, we have Marty Maddin, Leadership & Performance Coach for PEAK Performance International share his story. He talks about his experience about he helps professionals and lawyers optimize all facets of their life, to make them feel powerful and own that sense of authority. Marty just wants to bring the best out of people.  He also talks about three biggest mistakes that we make as professionals like limited beliefs, working in your business instead of on your business, and too much time on competence and delivery and not enough time about focusing on you and growing the business.

Marty’s favorite quote from Abraham Lincoln:

“If I had six hours to chop down a tree, I spend the first four sharpening my blade.”

      He describes that it is the epitome of the work he does help people. He talks about creating systems that should be integrated into the company will effectively help a business grow. Without implementing any sort of system it becomes a recipe for disaster. He values the idea that we need to look ahead and it starts with a mindset then develop a business plan which is vital for success.

What You’ll Learn:

  • Two pillars of business and personal mastery.
  • The importance of structuring your business
  • 3 biggest mistakes that people make

Connect with Marty Maddin:

Links and Resources:

 

 

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]]>       In this week’s episode of the Garlic Marketing Show, we have Marty Maddin, Leadership & Performance Coach for PEAK Performance International share his story. He talks about his experience about he helps professionals and lawyers optimize all facets of their life, to make them feel powerful and own that sense of authority. Marty just wants to bring the best out of people.  He also talks about three biggest mistakes that we make as professionals like limited beliefs, working in your business instead of on your business, and too much time on competence and delivery and not enough time about focusing on you and growing the business.

Marty’s favorite quote from Abraham Lincoln:

“If I had six hours to chop down a tree, I spend the first four sharpening my blade.”

      He describes that it is the epitome of the work he does help people. He talks about creating systems that should be integrated into the company will effectively help a business grow. Without implementing any sort of system it becomes a recipe for disaster. He values the idea that we need to look ahead and it starts with a mindset then develop a business plan which is vital for success.

What You’ll Learn:

  • Two pillars of business and personal mastery.
  • The importance of structuring your business
  • 3 biggest mistakes that people make

Connect with Marty Maddin:

Links and Resources:

 

 

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]]> What’s In Your Toolbox? Brady Patterson’s Guide to Building Your Online Course What’s In Your Toolbox? Brady Patterson’s Guide to Building Your Online Course Tue, 29 May 2018 16:00:00 GMT 29:38 255194b549da809dfe6e4af7a0826297 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d01e8 5b8988878ca6d2e42f7d01e8 5b8987fb8ca6d2e42f7d01e1 This week on the Garlic Marketing Show we have guest speaker Brady Patterson, the CEO of Success Road Academy. He describes how to build a course that sells with marketing research, knowing how to sell, pre-sell, and... full          This week on the Garlic Marketing Show we have guest speaker Brady Patterson, the CEO of Success Road Academy. He describes how to build a course that sells with marketing research, knowing how to sell, pre-sell, and having a systematic approach. He lays out steps through the process of building courses. He also emphasizes the value of webinars, what tools we need when clients need for video recordings, what mics, etc. He provides clients specific details of what exactly you need to succeed in creating a course. Listen to see when his upcoming events are coming up.

“The entire part of the course should be designed to answer all the objections that your clients will have”

What You’ll Learn:

  • The importance of pre-selling your course
  • Some tips for building your course
  • Explains that market research matters

Connect with Brady Patterson:

Links and Resources:

 

 

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]]>          This week on the Garlic Marketing Show we have guest speaker Brady Patterson, the CEO of Success Road Academy. He describes how to build a course that sells with marketing research, knowing how to sell, pre-sell, and having a systematic approach. He lays out steps through the process of building courses. He also emphasizes the value of webinars, what tools we need when clients need for video recordings, what mics, etc. He provides clients specific details of what exactly you need to succeed in creating a course. Listen to see when his upcoming events are coming up.

“The entire part of the course should be designed to answer all the objections that your clients will have”

What You’ll Learn:

  • The importance of pre-selling your course
  • Some tips for building your course
  • Explains that market research matters

Connect with Brady Patterson:

Links and Resources:

 

 

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]]> What’s Preventing You from Growing Your Business with Virtual Help? What’s Preventing You from Growing Your Business with Virtual Help? Tue, 22 May 2018 16:00:00 GMT 31:35 8db414e101f146adbf1ee74b2671428b false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d01e9 5b8988878ca6d2e42f7d01e9 5b8987fb8ca6d2e42f7d01e1 In today’s episode of the Garlic Marketing Show, Ian sits down with the founder of FreeeUp.com, Nathan Hirsch. They talk about the value of the culture of a business. Nathan also mentions how communication is to key to... full         In today’s episode of the Garlic Marketing Show, Ian sits down with the founder of FreeeUp.com, Nathan Hirsch. They talk about the value of the culture of a business. Nathan also mentions how communication is to key to your clients. He talks about the use of integrating VA’s or freelancers to answer clients questions 24/7. Developing a team of people includes integrating a person’s skills, attitude, and communication and harnessing in a way that creates a harmonious team environment. We need different people and leaders in several departments taking charge in each area of specialties.

“Over 50% of workforce is going to be remote. Take advantage of the remote workforce”

What You’ll Learn:

  • The importance of knowing the culture of your business
  • How to develop an effective team
  • The value of using the FreeeUp software

Connect with Nathan Hirsch:

Links and Resources:

 

 

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]]>         In today’s episode of the Garlic Marketing Show, Ian sits down with the founder of FreeeUp.com, Nathan Hirsch. They talk about the value of the culture of a business. Nathan also mentions how communication is to key to your clients. He talks about the use of integrating VA’s or freelancers to answer clients questions 24/7. Developing a team of people includes integrating a person’s skills, attitude, and communication and harnessing in a way that creates a harmonious team environment. We need different people and leaders in several departments taking charge in each area of specialties.

“Over 50% of workforce is going to be remote. Take advantage of the remote workforce”

What You’ll Learn:

  • The importance of knowing the culture of your business
  • How to develop an effective team
  • The value of using the FreeeUp software

Connect with Nathan Hirsch:

Links and Resources:

 

 

Hosted on Acast. See acast.com/privacy for more information.

]]> Building a Business is Like Starting a Rock Band with Mitch Russo Building a Business is Like Starting a Rock Band with Mitch Russo Tue, 15 May 2018 16:00:00 GMT 52:13 caa005aca5bb7617a8a588a22eafad32 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d01ea 5b8988878ca6d2e42f7d01ea 5b8987fb8ca6d2e42f7d01e1 Today’s episode Ian speaks with Mitch Russo who worked directly with Tony Robinson and is the current CEO of MyPowerTribe.com. He shares his wonderful story of how he was able to rise and form this company and how he also is a coach to other... full Today’s episode Ian speaks with Mitch Russo who worked directly with Tony Robinson and is the current CEO of MyPowerTribe.com. He shares his wonderful story of how he was able to rise and form this company and how he also is a coach to other business owners that provides resources and tips on how they can expand and grow their businesses. He explains his story of how he formed a rock band back in high school and soon as he was obtaining gigs that he was asking the mom’s that were hiring them if they can write how great they were as the form of testimonials.  He goes in depth of how lessons and a set of guidelines are the foundation for building a business.

“Years later, when I started my software company, much of what I was doing were the lessons I learned in building my band”

Mitch describes the value of lessons. He mentions a quote from American Philosopher Kernel Sanders  “We do chicken right”  which is do one thing and do it really well. He also touches on mind mapping and how helpful it is to show a client all the roadmaps of what will make them successful in their business which he reiterates this is what accountability does.

What You’ll Learn:

  • The value of lessons
  • Accountability in a business
  • Power of a combination of accountability, software, and relationships

Connect with Mitch Russo:

Links and Resources:

 

 

Hosted on Acast. See acast.com/privacy for more information.

]]> Today’s episode Ian speaks with Mitch Russo who worked directly with Tony Robinson and is the current CEO of MyPowerTribe.com. He shares his wonderful story of how he was able to rise and form this company and how he also is a coach to other business owners that provides resources and tips on how they can expand and grow their businesses. He explains his story of how he formed a rock band back in high school and soon as he was obtaining gigs that he was asking the mom’s that were hiring them if they can write how great they were as the form of testimonials.  He goes in depth of how lessons and a set of guidelines are the foundation for building a business.

“Years later, when I started my software company, much of what I was doing were the lessons I learned in building my band”

Mitch describes the value of lessons. He mentions a quote from American Philosopher Kernel Sanders  “We do chicken right”  which is do one thing and do it really well. He also touches on mind mapping and how helpful it is to show a client all the roadmaps of what will make them successful in their business which he reiterates this is what accountability does.

What You’ll Learn:

  • The value of lessons
  • Accountability in a business
  • Power of a combination of accountability, software, and relationships

Connect with Mitch Russo:

Links and Resources:

 

 

Hosted on Acast. See acast.com/privacy for more information.

]]> Mastering Your Email Mailing List with David Riklan Mastering Your Email Mailing List with David Riklan Tue, 08 May 2018 16:00:00 GMT 37:24 3e13be2bdda0c64a46928cebde11801c false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d01eb 5b8988878ca6d2e42f7d01eb 5b8987fb8ca6d2e42f7d01e1 In this week’s episode of the Garlic Marketing Show, Ian speaks with David Riklan, the owner and founder of Self-Growth.com. David describes the secrets of marketing, coaching business, consulting and why he started this business. David states that:... full In this week’s episode of the Garlic Marketing Show, Ian speaks with David Riklan, the owner and founder of Self-Growth.com. David describes the secrets of marketing, coaching business, consulting and why he started this business. David states that:

 

“Self- Growth originally was a directory of the best websites to do with goal setting, stress management, and public speaking, and it became a resource. I was looking in creating a central resource that people can come and find the best self-improvement, self-help stuff there is on the internet.”

 

He expresses that it’s not just website, but the content is the king. Content makes the website come to life, it adds value and tells the story.

David describes how “you can see forever if you stand on the shoulders of giants” meaning that as the individuals you can do so much better if you find people that are already successful and leverage what they are doing. Relationships are also key. Building relationships within your network are vital to not only leveraging your marketing but also they can potentially help you.

What You’ll Learn:

  • Concepts of marketing
  • Build relationships
  • Social Media Promotions and Emails of how to “Opt-In”

Connect with David Riklan:

Links and Resources:

 

 

 

Hosted on Acast. See acast.com/privacy for more information.

]]> In this week’s episode of the Garlic Marketing Show, Ian speaks with David Riklan, the owner and founder of Self-Growth.com. David describes the secrets of marketing, coaching business, consulting and why he started this business. David states that:

 

“Self- Growth originally was a directory of the best websites to do with goal setting, stress management, and public speaking, and it became a resource. I was looking in creating a central resource that people can come and find the best self-improvement, self-help stuff there is on the internet.”

 

He expresses that it’s not just website, but the content is the king. Content makes the website come to life, it adds value and tells the story.

David describes how “you can see forever if you stand on the shoulders of giants” meaning that as the individuals you can do so much better if you find people that are already successful and leverage what they are doing. Relationships are also key. Building relationships within your network are vital to not only leveraging your marketing but also they can potentially help you.

What You’ll Learn:

  • Concepts of marketing
  • Build relationships
  • Social Media Promotions and Emails of how to “Opt-In”

Connect with David Riklan:

Links and Resources:

 

 

 

Hosted on Acast. See acast.com/privacy for more information.

]]> How Marketers Can Use Video and Email to Tell a Story with Erik Harbison How Marketers Can Use Video and Email to Tell a Story with Erik Harbison Tue, 01 May 2018 16:00:00 GMT 25:23 aa3110942b2c0a54fd2229b9e5d0859c false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d01ec 5b8988878ca6d2e42f7d01ec 5b8987fb8ca6d2e42f7d01e1 In this episode of the Garlic Marketing Show, we have Erik Harbison as our special guest today who is the pioneer of email and is the director of marketing for aWeber. He explains how he had experience running digital marketing strategy and execution... full In this episode of the Garlic Marketing Show, we have Erik Harbison as our special guest today who is the pioneer of email and is the director of marketing for aWeber. He explains how he had experience running digital marketing strategy and execution for brands and eventually joined the client/technology side and joined aWeber to help. He describes keeping up the pace and creating a great communication line is vital for a company like aWeber. He describes how the company is integrating videos to gather customers. The use of video is very impactful especially when trying to generate educational content. Emails are still a strong suit but integrating videos ties people together since it builds on connection and storytelling. Emails are great for also educating and helping people first. As a marketer, you want to create a steady stream of emails, but also connect with them in a way as if you reading their mind. He describes how to segment to the B2B area.

What You’ll Learn:

  • How videos are vital in the education arena
  • Who to direct your emails to
  • Creating connections and voices through the power of email

Connect with Erik Harbison:

Links and Resources:

 

 

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode of the Garlic Marketing Show, we have Erik Harbison as our special guest today who is the pioneer of email and is the director of marketing for aWeber. He explains how he had experience running digital marketing strategy and execution for brands and eventually joined the client/technology side and joined aWeber to help. He describes keeping up the pace and creating a great communication line is vital for a company like aWeber. He describes how the company is integrating videos to gather customers. The use of video is very impactful especially when trying to generate educational content. Emails are still a strong suit but integrating videos ties people together since it builds on connection and storytelling. Emails are great for also educating and helping people first. As a marketer, you want to create a steady stream of emails, but also connect with them in a way as if you reading their mind. He describes how to segment to the B2B area.

What You’ll Learn:

  • How videos are vital in the education arena
  • Who to direct your emails to
  • Creating connections and voices through the power of email

Connect with Erik Harbison:

Links and Resources:

 

 

Hosted on Acast. See acast.com/privacy for more information.

]]> Social Proof in Marketing with Austin Distel Social Proof in Marketing with Austin Distel Tue, 24 Apr 2018 16:00:00 GMT 35:09 75b1c115f9be7e469436672f2787d629 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d01ed 5b8988878ca6d2e42f7d01ed 5b8987fb8ca6d2e42f7d01e1 Today’s episode is all about social proof. The head of marketing for the software Proof, Austin Distel is here with us today. He describes what Proof is, and how it’s important to create an online market that attracts... full      Today’s episode is all about social proof. The head of marketing for the software Proof, Austin Distel is here with us today. He describes what Proof is, and how it’s important to create an online market that attracts clients like how social proof works in retail and the restaurant business. He describes how Proof is about bringing those clients who want to do authentic marketing. They also focus on the idea of video case stories. Austin explains that having his clients share their experience and story is more compelling as opposed to explaining what we can do. Hearing from people and creating that social connection grabs clients in and is more relatable. Proof see the data science, focuses on the machine learning, and analyzes the analytics. Conversions are vital in delivering to the people.

What You’ll Learn:

  • The Importance of Community and Conversions
  • Value of Social Proof through Video Case Stories
  • 3 Step Process for Perfect Case Study
  • Data Science is key to Personalize Experience

Connect with Austin:

Links and Resources:

 

 

Hosted on Acast. See acast.com/privacy for more information.

]]>      Today’s episode is all about social proof. The head of marketing for the software Proof, Austin Distel is here with us today. He describes what Proof is, and how it’s important to create an online market that attracts clients like how social proof works in retail and the restaurant business. He describes how Proof is about bringing those clients who want to do authentic marketing. They also focus on the idea of video case stories. Austin explains that having his clients share their experience and story is more compelling as opposed to explaining what we can do. Hearing from people and creating that social connection grabs clients in and is more relatable. Proof see the data science, focuses on the machine learning, and analyzes the analytics. Conversions are vital in delivering to the people.

What You’ll Learn:

  • The Importance of Community and Conversions
  • Value of Social Proof through Video Case Stories
  • 3 Step Process for Perfect Case Study
  • Data Science is key to Personalize Experience

Connect with Austin:

Links and Resources:

 

 

Hosted on Acast. See acast.com/privacy for more information.

]]> Authentic Selling with Jane Powers Authentic Selling with Jane Powers Tue, 17 Apr 2018 16:00:00 GMT 48:47 51336c8682dc419125d2fd257943b527 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d01ee 5b8988878ca6d2e42f7d01ee 5b8987fb8ca6d2e42f7d01e1 Speaker trainer and sales expert Jane Powers stops by the Garlic Marketing Show in this week’s episode to share her knowledge of sales and what marketers can take away from this. She describes that the key to sales is forming a foundation which she... full Speaker trainer and sales expert Jane Powers stops by the Garlic Marketing Show in this week’s episode to share her knowledge of sales and what marketers can take away from this. She describes that the key to sales is forming a foundation which she calls authentic selling. She explains that everyone needs sales training and leads are valuable, we need leads but we have to pinpoint which leads that we want to work with by a series of questions to see if they fit those qualifications. Position yourself or “Position Me” is about putting yourself as the expert, knowing what platform to gauge your target audience, and then you “Position Them” which is positioning your audience, buyer, and knowing what they need from you. She also describes the code to close which is how you sell like Jane’s catalyst strategy. She describes depending on your buyer you have to sell to their needs.  

What You’ll Learn:

  • Authentic Selling
  • “Position Me” and “Position Them”
  • Code to close

Connect with Jane Powers:

Links and Resources:

 

 

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]]> Speaker trainer and sales expert Jane Powers stops by the Garlic Marketing Show in this week’s episode to share her knowledge of sales and what marketers can take away from this. She describes that the key to sales is forming a foundation which she calls authentic selling. She explains that everyone needs sales training and leads are valuable, we need leads but we have to pinpoint which leads that we want to work with by a series of questions to see if they fit those qualifications. Position yourself or “Position Me” is about putting yourself as the expert, knowing what platform to gauge your target audience, and then you “Position Them” which is positioning your audience, buyer, and knowing what they need from you. She also describes the code to close which is how you sell like Jane’s catalyst strategy. She describes depending on your buyer you have to sell to their needs.  

What You’ll Learn:

  • Authentic Selling
  • “Position Me” and “Position Them”
  • Code to close

Connect with Jane Powers:

Links and Resources:

 

 

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]]> The Campfire Effect with Chris Smith The Campfire Effect with Chris Smith Thu, 12 Apr 2018 16:00:00 GMT 31:30 915d2a5d34ecdd7cb0c4e99941e826c7 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d01ef 5b8988878ca6d2e42f7d01ef 5b8987fb8ca6d2e42f7d01e1 Founder of the Campfire Effect, and the man behind the stories, Chris Smith guest stars in this episode on the Garlic Marketing Show. He describes the value of human interaction, and connecting with others is something that is often lost, yet it... full Founder of the Campfire Effect, and the man behind the stories, Chris Smith guest stars in this episode on the Garlic Marketing Show. He describes the value of human interaction, and connecting with others is something that is often lost, yet it is something we truly desire most. With stories, we create those connections, which is what small businesses have. What makes a small business stand out from a corporation is their authenticity and that is through storytelling. He mentions the importance of ”why” vs "what your company does” to convey that authentic story. Chris goes in-depth about his five forces of a story and how it had helped build that “how” factor. He describes how he helps people find their story and how to integrate that into their marketing.

What You’ll Learn:

  • 5 Forces of Story
  • How the impact/mission sell
  • About the Campfire Effect online course

Connect with Chris:

Links and Resources:

 

 

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]]> Founder of the Campfire Effect, and the man behind the stories, Chris Smith guest stars in this episode on the Garlic Marketing Show. He describes the value of human interaction, and connecting with others is something that is often lost, yet it is something we truly desire most. With stories, we create those connections, which is what small businesses have. What makes a small business stand out from a corporation is their authenticity and that is through storytelling. He mentions the importance of ”why” vs "what your company does” to convey that authentic story. Chris goes in-depth about his five forces of a story and how it had helped build that “how” factor. He describes how he helps people find their story and how to integrate that into their marketing.

What You’ll Learn:

  • 5 Forces of Story
  • How the impact/mission sell
  • About the Campfire Effect online course

Connect with Chris:

Links and Resources:

 

 

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]]> Marketing Your Hero Story with Dr. Chris Zaino Marketing Your Hero Story with Dr. Chris Zaino Tue, 10 Apr 2018 16:00:00 GMT 42:28 7dc30d8c477bd55d40bbdb2112d86ab4 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d01f0 5b8988878ca6d2e42f7d01f0 5b8987fb8ca6d2e42f7d01e1 In today’s episode of the Garlic Marketing Show Ian sits down with Dr. Zaino. He describes how he went into video speaking and capturing people with these stories. He dives into the power of storytelling and how sharing these authentic experiences... full In today’s episode of the Garlic Marketing Show Ian sits down with Dr. Zaino. He describes how he went into video speaking and capturing people with these stories. He dives into the power of storytelling and how sharing these authentic experiences not only makes you stand above the rest but allows us as people to be who they are. Dr. Zaino also shares his experience of how he launched his I am hero project and built these four pillars of hero rising which includes knowing your superpower, your platform, how to take what you love and monetize it and how to monetize that message. Don’t justify your limitations and move forward there are no limits. Stories on Instagram and Facebook have been essential for marketing and building connections.

What You’ll Learn:

  • How storytelling is key
  • Tips for integrating stories to your services
  • The  4 pillars of Hero Rising

Connect with Dr. Chris Zaino:

Links and Resources:

 

 

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]]> In today’s episode of the Garlic Marketing Show Ian sits down with Dr. Zaino. He describes how he went into video speaking and capturing people with these stories. He dives into the power of storytelling and how sharing these authentic experiences not only makes you stand above the rest but allows us as people to be who they are. Dr. Zaino also shares his experience of how he launched his I am hero project and built these four pillars of hero rising which includes knowing your superpower, your platform, how to take what you love and monetize it and how to monetize that message. Don’t justify your limitations and move forward there are no limits. Stories on Instagram and Facebook have been essential for marketing and building connections.

What You’ll Learn:

  • How storytelling is key
  • Tips for integrating stories to your services
  • The  4 pillars of Hero Rising

Connect with Dr. Chris Zaino:

Links and Resources:

 

 

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]]> How one Doctor Built a $200,000 A Month Healthcare Business in 6 months using Video and Facebook Ads How one Doctor Built a $200,000 A Month Healthcare Business in 6 months using Video and Facebook Ads Tue, 27 Mar 2018 16:00:00 GMT 39:34 39b16ac0de0ed1f5a723223e62d9df16 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d01f1 5b8988878ca6d2e42f7d01f1 5b8987fb8ca6d2e42f7d01e1 Practicing chiropractor and now marketing expert Scot Gray is featured on today’s episode of the Garlic Marketing Show. Scot Gray shares how he began his career as a  chiropractor to how he began transitioning to marketing field in the hopes of... full Practicing chiropractor and now marketing expert Scot Gray is featured on today’s episode of the Garlic Marketing Show. Scot Gray shares how he began his career as a  chiropractor to how he began transitioning to marketing field in the hopes of promoting other chiropractors and their businesses. He conducts seminars and gathers these leads from Facebook leads alone that helps generate over $200,000 a month for his practice. Also, with these auto webinars that have been created teaches people about stem cells, and gets them interested in the point where they have been already lining up to schedule consultations at the door.  Scot shares how this is more than just marketing stem cells but something that he personally invests his time to conduct these consultations. Stem cells have shown to change lives and they have helped a tremendous amount of clients to the point that they are ready to go back to their active lives. He describes the science behind stem cells and how they are able to repair many forms of tissue.

What You’ll Learn:

  • The value of personal investment in marketing
  • Keys to be a successful marketing expert
  • DCS and how have they been extremely beneficial in promoting stem cells
  • The power of stem cells (3 big things they do)

Connect with Scot:

Links and Resources:

 

 

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]]> Practicing chiropractor and now marketing expert Scot Gray is featured on today’s episode of the Garlic Marketing Show. Scot Gray shares how he began his career as a  chiropractor to how he began transitioning to marketing field in the hopes of promoting other chiropractors and their businesses. He conducts seminars and gathers these leads from Facebook leads alone that helps generate over $200,000 a month for his practice. Also, with these auto webinars that have been created teaches people about stem cells, and gets them interested in the point where they have been already lining up to schedule consultations at the door.  Scot shares how this is more than just marketing stem cells but something that he personally invests his time to conduct these consultations. Stem cells have shown to change lives and they have helped a tremendous amount of clients to the point that they are ready to go back to their active lives. He describes the science behind stem cells and how they are able to repair many forms of tissue.

What You’ll Learn:

  • The value of personal investment in marketing
  • Keys to be a successful marketing expert
  • DCS and how have they been extremely beneficial in promoting stem cells
  • The power of stem cells (3 big things they do)

Connect with Scot:

Links and Resources:

 

 

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]]> Finding the Right Opportunities with Derek Champagne Finding the Right Opportunities with Derek Champagne Tue, 13 Mar 2018 16:00:00 GMT 32:41 932d6b1acac743eb621dc16ecf0d39a0 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d01f2 5b8988878ca6d2e42f7d01f2 5b8987fb8ca6d2e42f7d01e1 Marketer and author of Don’t Buy a Duck, is featured on today’s episode of the Garlic Marketing Show. Derek Champagne shares his experience of his company and how he has expanded to creating his own courses, podcast, and even publishing his own... full Marketer and author of Don’t Buy a Duck, is featured on today’s episode of the Garlic Marketing Show. Derek Champagne shares his experience of his company and how he has expanded to creating his own courses, podcast, and even publishing his own own book. He shares vital tips for those entering the marketing game known as his 5 crisis points. He also provides valuable insight of his 3 bucket points in building an effective marketing strategy.

What You’ll Learn:

  • The 5 crisis points
  • 3 buckets to strategy
  • Derek’s inspiration for Don’t Buy a Duck

Connect with Derek:

Links and Resources:

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]]> Marketer and author of Don’t Buy a Duck, is featured on today’s episode of the Garlic Marketing Show. Derek Champagne shares his experience of his company and how he has expanded to creating his own courses, podcast, and even publishing his own own book. He shares vital tips for those entering the marketing game known as his 5 crisis points. He also provides valuable insight of his 3 bucket points in building an effective marketing strategy.

What You’ll Learn:

  • The 5 crisis points
  • 3 buckets to strategy
  • Derek’s inspiration for Don’t Buy a Duck

Connect with Derek:

Links and Resources:

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]]> The New TV: Instagram Stories with Craig Ballantyne The New TV: Instagram Stories with Craig Ballantyne Thu, 08 Mar 2018 17:00:00 GMT 51:56 031e7187de295dee080c73ed2f1b3081 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d01f3 5b8988878ca6d2e42f7d01f3 5b8987fb8ca6d2e42f7d01e1 The power of social media can create a huge stream of followers, especially on platforms like Instagram.  In this episode of the Garlic Marketing Show, we have Craig Ballantyne fitness coach  sharing how one can capture about 4000 followers... full The power of social media can create a huge stream of followers, especially on platforms like Instagram. In this episode of the Garlic Marketing Show, we have Craig Ballantyne fitness coach sharing how one can capture about 4000 followers a day. The idea is to reinvent yourself and jump to Instagram stories. He explains how Instagram stories is the new way to market yourself and is the new television. Check out his interview here.

What You’ll Learn:

  • How to Gain 4000 Followers on Instagram
  • How to Structure your Instagram Stories
  • How to Sell Seats to Masterminds

Connect with Craig:

Links and Resources:

 

 

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]]> The power of social media can create a huge stream of followers, especially on platforms like Instagram. In this episode of the Garlic Marketing Show, we have Craig Ballantyne fitness coach sharing how one can capture about 4000 followers a day. The idea is to reinvent yourself and jump to Instagram stories. He explains how Instagram stories is the new way to market yourself and is the new television. Check out his interview here.

What You’ll Learn:

  • How to Gain 4000 Followers on Instagram
  • How to Structure your Instagram Stories
  • How to Sell Seats to Masterminds

Connect with Craig:

Links and Resources:

 

 

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]]> Becoming a Trusted Advisor with Jay Fiset Becoming a Trusted Advisor with Jay Fiset Tue, 06 Mar 2018 17:00:00 GMT 50:56 3b570e3496e711b04c892be886fd33a8 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d01f4 5b8988878ca6d2e42f7d01f4 5b8987fb8ca6d2e42f7d01e1 It’s not about selling your audience, it’s about educating your audience.  In this episode of the Garlic Marketing Show, we have entrepreneur Jay Fiset sharing the value of joint venture. He describes how this can be extremely beneficial to a... full It’s not about selling your audience, it’s about educating your audience.  In this episode of the Garlic Marketing Show, we have entrepreneur Jay Fiset sharing the value of joint venture. He describes how this can be extremely beneficial to a business, builds relationships, and promotes success.  He explains more how joint ventures can generate referrals and share leads with other successful companies. Check out his interview here

What You’ll Learn:

  • The Value of Being a Trusted Advisor
  • How Joint Ventures Benefits a Business
  • The Power of Forming Partnerships

Connect with Jay:

Links and Resources:

 

 

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]]> It’s not about selling your audience, it’s about educating your audience.  In this episode of the Garlic Marketing Show, we have entrepreneur Jay Fiset sharing the value of joint venture. He describes how this can be extremely beneficial to a business, builds relationships, and promotes success.  He explains more how joint ventures can generate referrals and share leads with other successful companies. Check out his interview here

What You’ll Learn:

  • The Value of Being a Trusted Advisor
  • How Joint Ventures Benefits a Business
  • The Power of Forming Partnerships

Connect with Jay:

Links and Resources:

 

 

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]]> Storytelling Through Podcasts with Jordan Harbinger Storytelling Through Podcasts with Jordan Harbinger Thu, 01 Mar 2018 17:00:00 GMT 40:44 7ac20e7cf77378e9d708e6d93050441d false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d01f5 5b8988878ca6d2e42f7d01f5 5b8987fb8ca6d2e42f7d01e1 Podcasts are rising but there’s no need to market in every avenue to gain prospective listeners. In this episode of the Garlic Marketing Show, we hear from Jordan Harbinger who’s been working in the podcast business for 6+ years. He promotes the... full Podcasts are rising but there’s no need to market in every avenue to gain prospective listeners. In this episode of the Garlic Marketing Show, we hear from Jordan Harbinger who’s been working in the podcast business for 6+ years. He promotes the value of content and quality in podcasts. Podcasts are not only informative but interviewing is crucial in order to gather these compelling stories from the interviewees. He focuses on the idea that podcasts interviews should have the interviewee sharing stories that evoke feelings since that builds the connection with listeners.

What You’ll Learn:

  • The value of storytelling
  • Importance of being unique from other competitors
  • Building relationships with clients

Connect with Jordan:

Links and Resources:

Iangarlic.com/plan

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]]> Podcasts are rising but there’s no need to market in every avenue to gain prospective listeners. In this episode of the Garlic Marketing Show, we hear from Jordan Harbinger who’s been working in the podcast business for 6+ years. He promotes the value of content and quality in podcasts. Podcasts are not only informative but interviewing is crucial in order to gather these compelling stories from the interviewees. He focuses on the idea that podcasts interviews should have the interviewee sharing stories that evoke feelings since that builds the connection with listeners.

What You’ll Learn:

  • The value of storytelling
  • Importance of being unique from other competitors
  • Building relationships with clients

Connect with Jordan:

Links and Resources:

Iangarlic.com/plan

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]]> GMS 94- Marketing with Paid Ads: Making the Most of Your Money with Duane Brown GMS 94- Marketing with Paid Ads: Making the Most of Your Money with Duane Brown Thu, 08 Feb 2018 17:00:00 GMT 29:20 4f9087b26884a8038650ce7867864b1d false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d01f6 5b8988878ca6d2e42f7d01f6 5b8987fb8ca6d2e42f7d01e1 When should I distribute high quality content? What platform should I use to reach my audience? In this episode of the Garlic Marketing Show, we hear from Paid Traffic Expert Duane Brown, who provides listeners vital tips in gearing traffic to ads.... full When should I distribute high quality content? What platform should I use to reach my audience? In this episode of the Garlic Marketing Show, we hear from Paid Traffic Expert Duane Brown, who provides listeners vital tips in gearing traffic to ads. He’s helped assist companies, teams, and start-ups set a system to gear traffic to their targeted ads. One of biggest suggestions he has for marketers is to market quality content where their audience is and not to gain just numbers. He also mentions the importance of navigating traffic on different platforms like using Bing to market their ads.

What You’ll Learn:

  • The value of quality content over quantity
  • Understanding the features and benefits of as a tool for traffic
  • Knowing what platform to use to gear traffic

Connect with Duane:

Links and Resources:

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]]> When should I distribute high quality content? What platform should I use to reach my audience? In this episode of the Garlic Marketing Show, we hear from Paid Traffic Expert Duane Brown, who provides listeners vital tips in gearing traffic to ads. He’s helped assist companies, teams, and start-ups set a system to gear traffic to their targeted ads. One of biggest suggestions he has for marketers is to market quality content where their audience is and not to gain just numbers. He also mentions the importance of navigating traffic on different platforms like using Bing to market their ads.

What You’ll Learn:

  • The value of quality content over quantity
  • Understanding the features and benefits of as a tool for traffic
  • Knowing what platform to use to gear traffic

Connect with Duane:

Links and Resources:

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 93- The Future of SEO: Thinking About More than Ranking with Sam McRoberts GMS 93- The Future of SEO: Thinking About More than Ranking with Sam McRoberts Tue, 06 Feb 2018 17:00:00 GMT 29:20 46eaef8d79bc4ee2bb2b275056f4926c false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d01f7 5b8988878ca6d2e42f7d01f7 5b8987fb8ca6d2e42f7d01e1 Free traffic and what you need to be thinking about instead of rank: SEO Keys in 2018. In this episode of the Garlic Marketing Show, we listen how Sam McRoberts has helped some of the biggest brands in the world, as well as small companies. He... full Free traffic and what you need to be thinking about instead of rank: SEO Keys in 2018. In this episode of the Garlic Marketing Show, we listen how Sam McRoberts has helped some of the biggest brands in the world, as well as small companies. He specifically focuses on SEO audits/strategies and beyond rank, he helps you to create a plan that gets traffic that converts. He highlights the Google’s Ranking Factors in 2018, mobile searches, as well as tips to help stop people from worrying about rank.

What You’ll Learn:

  • Find the keywords driving the most traffic
  • What RankBrain is and why you need to understand
  • His one ninja trick that can double your traffic in a few months (without writing more content) 

Connect with Samuel:

Links and Resources:

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]]> Free traffic and what you need to be thinking about instead of rank: SEO Keys in 2018. In this episode of the Garlic Marketing Show, we listen how Sam McRoberts has helped some of the biggest brands in the world, as well as small companies. He specifically focuses on SEO audits/strategies and beyond rank, he helps you to create a plan that gets traffic that converts. He highlights the Google’s Ranking Factors in 2018, mobile searches, as well as tips to help stop people from worrying about rank.

What You’ll Learn:

  • Find the keywords driving the most traffic
  • What RankBrain is and why you need to understand
  • His one ninja trick that can double your traffic in a few months (without writing more content) 

Connect with Samuel:

Links and Resources:

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 92- Facebook Updates and What They Mean for Marketers Featuring Amanda Bond GMS 92- Facebook Updates and What They Mean for Marketers Featuring Amanda Bond Thu, 01 Feb 2018 17:00:00 GMT 31:50 90227953d574ba234541259dd4a402b0 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d01f8 5b8988878ca6d2e42f7d01f8 5b8987fb8ca6d2e42f7d01e1 Facebook ads are evolving as businesses are integrating new ways to use them to market their brands. In this episode of the Garlic Marketing Show, Ian speaks with the Facebook ad strategist goddess, Amanda Bond while she shares the impact Facebook ads... full Facebook ads are evolving as businesses are integrating new ways to use them to market their brands. In this episode of the Garlic Marketing Show, Ian speaks with the Facebook ad strategist goddess, Amanda Bond while she shares the impact Facebook ads can have on a business. She provides details of how the new Facebook updates can actually benefit marketers who know how to strategize and market ads correctly.  She also goes in depth of how to create engagement with content and how those ad sets are vital when promoting the brand. Check out her story here on this episode.

What You’ll Learn:

  • The importance of ad strategy
  • Adapting to different Facebook platforms
  • Creating engagement with ads and pages

Connect with Amanda:

Links and Resources:

 

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]]> Facebook ads are evolving as businesses are integrating new ways to use them to market their brands. In this episode of the Garlic Marketing Show, Ian speaks with the Facebook ad strategist goddess, Amanda Bond while she shares the impact Facebook ads can have on a business. She provides details of how the new Facebook updates can actually benefit marketers who know how to strategize and market ads correctly.  She also goes in depth of how to create engagement with content and how those ad sets are vital when promoting the brand. Check out her story here on this episode.

What You’ll Learn:

  • The importance of ad strategy
  • Adapting to different Facebook platforms
  • Creating engagement with ads and pages

Connect with Amanda:

Links and Resources:

 

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]]> GMS 91- Why You Need to Jump on the Podcasting Bandwagon with Rob Greenlee GMS 91- Why You Need to Jump on the Podcasting Bandwagon with Rob Greenlee Tue, 30 Jan 2018 17:00:00 GMT 41:18 6900fd4676cc122505c1525686c46c14 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d01f9 5b8988878ca6d2e42f7d01f9 5b8987fb8ca6d2e42f7d01e1 Podcasts have changed the way we gravitate information in a new medium. In this episode of the Garlic Marketing Show we listen to Rob Greenlee, an expert in the podcast industry. He provides tips and advice on how to stay relevant in the podcast... full Podcasts have changed the way we gravitate information in a new medium. In this episode of the Garlic Marketing Show we listen to Rob Greenlee, an expert in the podcast industry. He provides tips and advice on how to stay relevant in the podcast industry. We learn about how he landed into the podcast industry to how he has become an expert in this industry. He gives future podcasters tips on how to go into this industry from the equipment, interview skills, content, to knowing your niche audience. Listen to the stellar interview here.

What You’ll Learn:

  • Tips in creating an effective podcast
  • How podcasts can be a vehicle for different audiences/ agencies
  • The to gather listener traffic

Connect with Rob:

Links and Resources:

 

 

 

 

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]]> Podcasts have changed the way we gravitate information in a new medium. In this episode of the Garlic Marketing Show we listen to Rob Greenlee, an expert in the podcast industry. He provides tips and advice on how to stay relevant in the podcast industry. We learn about how he landed into the podcast industry to how he has become an expert in this industry. He gives future podcasters tips on how to go into this industry from the equipment, interview skills, content, to knowing your niche audience. Listen to the stellar interview here.

What You’ll Learn:

  • Tips in creating an effective podcast
  • How podcasts can be a vehicle for different audiences/ agencies
  • The to gather listener traffic

Connect with Rob:

Links and Resources:

 

 

 

 

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]]> GMS 90- Stop the Cold Calling, Start Content Marketing with Matt Watson GMS 90- Stop the Cold Calling, Start Content Marketing with Matt Watson Thu, 25 Jan 2018 17:00:00 GMT 37:03 8a7df849e618b4a1c7cfba3ac6a3041c false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d01fa 5b8988878ca6d2e42f7d01fa 5b8987fb8ca6d2e42f7d01e1 Notifications are the way to go as opposed to constant  emailing, and advertising promotions. In this episode of the Garlic Marketing Show, we hear from the co-founder of Stackify Matt Watson and how he describes the power of content marketing.... full Notifications are the way to go as opposed to constant  emailing, and advertising promotions. In this episode of the Garlic Marketing Show, we hear from the co-founder of Stackify Matt Watson and how he describes the power of content marketing. He describes his experience with SEO and how it has impact the way they distribute news like blog posts through notifications that creates over 500,00 visitors to visit a site after publication.

What You’ll Learn:

  • What Content Marketing is
  • Content Marketing Strategy
  • Tools to create traffic on sites

Connect with Matt:

Links and Resources:

 

 

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]]> Notifications are the way to go as opposed to constant  emailing, and advertising promotions. In this episode of the Garlic Marketing Show, we hear from the co-founder of Stackify Matt Watson and how he describes the power of content marketing. He describes his experience with SEO and how it has impact the way they distribute news like blog posts through notifications that creates over 500,00 visitors to visit a site after publication.

What You’ll Learn:

  • What Content Marketing is
  • Content Marketing Strategy
  • Tools to create traffic on sites

Connect with Matt:

Links and Resources:

 

 

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]]> GMS 89: Boost Your SEO Ranking With Customer Stories GMS 89: Boost Your SEO Ranking With Customer Stories Thu, 28 Dec 2017 17:00:00 GMT 5:33 ce7d689858178892df0cec1db4449015 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d01fb 5b8988878ca6d2e42f7d01fb 5b8987fb8ca6d2e42f7d01e1 Do you want to learn how to ranked? How to get your videos ranked especially on the top search engines? Today I will be discussing the tips and tricks of video ranking, the value of SEO, and importance of customer stories. What you’ll learn: How... full 89 Do you want to learn how to ranked? How to get your videos ranked especially on the top search engines? Today I will be discussing the tips and tricks of video ranking, the value of SEO, and importance of customer stories.

What you’ll learn:

  • How SEO works
  • The value of SEO ranking
  • How customer stories supplement SEO through virtual referring

Links and Resources:

 

 

Hosted on Acast. See acast.com/privacy for more information.

]]> Do you want to learn how to ranked? How to get your videos ranked especially on the top search engines? Today I will be discussing the tips and tricks of video ranking, the value of SEO, and importance of customer stories.

What you’ll learn:

  • How SEO works
  • The value of SEO ranking
  • How customer stories supplement SEO through virtual referring

Links and Resources:

 

 

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 88- Your Business’s Hero’s Journey with Stefan Georgi GMS 88- Your Business’s Hero’s Journey with Stefan Georgi Tue, 26 Dec 2017 17:00:00 GMT 52:07 ad0df805bb30be99359629de06bdb87e false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d01fc 5b8988878ca6d2e42f7d01fc 5b8987fb8ca6d2e42f7d01e1 When we click onto a website the first things we look at is not just the design but the content itself. Content plays a crucial part of what makes a website come to life and what keeps visitors coming back to the page. In this episode of the Garlic... full 88 When we click onto a website the first things we look at is not just the design but the content itself. Content plays a crucial part of what makes a website come to life and what keeps visitors coming back to the page. In this episode of the Garlic Marketing Show, I speak with Stefan Georgi whose managed to make over half a billion in sales on copywriting alone. He talks to us about what got him into the copywriting business, how to get into the mindset of the audience when writing the content, and details to his copywriting event in Vegas.

What you’ll learn:

  • Two secrets to effective writing that sell $530,000,000
  • Discover his 6 stage structure for sales copy
  • The extreme value of being weird
  • Details about the Copywriting Event in April

Connect with Stefan:

Links and Resources:

 

 

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]]> When we click onto a website the first things we look at is not just the design but the content itself. Content plays a crucial part of what makes a website come to life and what keeps visitors coming back to the page. In this episode of the Garlic Marketing Show, I speak with Stefan Georgi whose managed to make over half a billion in sales on copywriting alone. He talks to us about what got him into the copywriting business, how to get into the mindset of the audience when writing the content, and details to his copywriting event in Vegas.

What you’ll learn:

  • Two secrets to effective writing that sell $530,000,000
  • Discover his 6 stage structure for sales copy
  • The extreme value of being weird
  • Details about the Copywriting Event in April

Connect with Stefan:

Links and Resources:

 

 

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]]> GMS 87: Mastering the Virtual Referral with Customer Stories GMS 87: Mastering the Virtual Referral with Customer Stories Fri, 22 Dec 2017 17:00:00 GMT 6:37 641ce4a3aa5acf2d55231533d2bc5cad false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d01fd 5b8988878ca6d2e42f7d01fd 5b8987fb8ca6d2e42f7d01e1 Any business can tell you that referrals are their best source of business. I am going to tell you why referrals work and the 3 key secrets to get people to buy from you. How to build on trust, telling a story,  and virtual referrals with case... full Any business can tell you that referrals are their best source of business. I am going to tell you why referrals work and the 3 key secrets to get people to buy from you. How to build on trust, telling a story,  and virtual referrals with case stories.

What you’ll learn:

  • Why referrals are so valuable
  • How to build on a transfer of trust
  • The value of using case stories

Links and Resources:

 

 

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]]> Any business can tell you that referrals are their best source of business. I am going to tell you why referrals work and the 3 key secrets to get people to buy from you. How to build on trust, telling a story,  and virtual referrals with case stories.

What you’ll learn:

  • Why referrals are so valuable
  • How to build on a transfer of trust
  • The value of using case stories

Links and Resources:

 

 

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]]> GMS 86- Marketing Your Business from Your Couch with Tabitha Carro GMS 86- Marketing Your Business from Your Couch with Tabitha Carro Tue, 12 Dec 2017 17:00:00 GMT 38:11 4563bd84803a33ebfa7cdc67b1572b6b false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d01fe 5b8988878ca6d2e42f7d01fe 5b8987fb8ca6d2e42f7d01e1 Smartphones are all around us. They have been a tool for communicating, sharing, and connecting with other through apps and messaging features. However, smartphones can also serve as a vital tool in the marketing world. In this episode of The Garlic... full Smartphones are all around us. They have been a tool for communicating, sharing, and connecting with other through apps and messaging features. However, smartphones can also serve as a vital tool in the marketing world. In this episode of The Garlic Marketing Show, I speak with the founder of the Smartphone Marketing School Tabitha Carro. She shares her expertise on how she got into making her own Smartphone Marketing School, provides tips on how to market ads and products with video and the basis of her courses. She discusses how digital marketing shouldn’t be limited on creating content on a desktop and making it mobile responsive. Rather, people should be making it on their phones and integrating different apps to produce visual engaging content.

What you’ll learn:

  • Useful Apps for Visual Content Creation on your SmartPhone
  • Tips to Create Engaging Ad Videos
  • Information about the Smartphone Marketing School Courses

Connect with Tabitha:

Links and Resources:

 

 

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]]> Smartphones are all around us. They have been a tool for communicating, sharing, and connecting with other through apps and messaging features. However, smartphones can also serve as a vital tool in the marketing world. In this episode of The Garlic Marketing Show, I speak with the founder of the Smartphone Marketing School Tabitha Carro. She shares her expertise on how she got into making her own Smartphone Marketing School, provides tips on how to market ads and products with video and the basis of her courses. She discusses how digital marketing shouldn’t be limited on creating content on a desktop and making it mobile responsive. Rather, people should be making it on their phones and integrating different apps to produce visual engaging content.

What you’ll learn:

  • Useful Apps for Visual Content Creation on your SmartPhone
  • Tips to Create Engaging Ad Videos
  • Information about the Smartphone Marketing School Courses

Connect with Tabitha:

Links and Resources:

 

 

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]]> GMS 85- The Power of Customer Stories with Rick Cesari GMS 85- The Power of Customer Stories with Rick Cesari Thu, 07 Dec 2017 17:00:00 GMT 41:12 10e9bf1a47ab0f49ab9705d8d721d608 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d01ff 5b8988878ca6d2e42f7d01ff 5b8987fb8ca6d2e42f7d01e1 Products can be revolutionary, however, without a great marketing plan, how can they sell? On today’s show, I talk with the man behind making brands become iconic. He’s helped brands like Juiceman,The George Foreman Grill, Sonicare, and OxiClean... full Products can be revolutionary, however, without a great marketing plan, how can they sell? On today’s show, I talk with the man behind making brands become iconic. He’s helped brands like Juiceman,The George Foreman Grill, Sonicare, and OxiClean become household names today. Rick Cesari, the Chief Acceleration Officer of Cesari Ignite, discusses the secrets of how to build a brand’s foundation. He provides tips on marketing products to clients, engaging your audience, the basic formula for infomercials, and the importance of establishing credibility by using authentic testimonials.

What you’ll learn:

  • Building a Brand’s Foundation
  • Positioning Strategies in Marketing
  • Basic Formula for Infomercials, and Omnichannels  

Connect with Rick:

Links and Resources:

 

 

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]]> Products can be revolutionary, however, without a great marketing plan, how can they sell? On today’s show, I talk with the man behind making brands become iconic. He’s helped brands like Juiceman,The George Foreman Grill, Sonicare, and OxiClean become household names today. Rick Cesari, the Chief Acceleration Officer of Cesari Ignite, discusses the secrets of how to build a brand’s foundation. He provides tips on marketing products to clients, engaging your audience, the basic formula for infomercials, and the importance of establishing credibility by using authentic testimonials.

What you’ll learn:

  • Building a Brand’s Foundation
  • Positioning Strategies in Marketing
  • Basic Formula for Infomercials, and Omnichannels  

Connect with Rick:

Links and Resources:

 

 

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 84- Using Business Credit to Grow Your Business with Ty Crandall GMS 84- Using Business Credit to Grow Your Business with Ty Crandall Tue, 05 Dec 2017 17:00:00 GMT 33:43 c842976e84b281e8edaa754ca6d39beb false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0200 5b8988878ca6d2e42f7d0200 5b8987fb8ca6d2e42f7d01e1 Establishing business credit can really benefit a business in the long run. Chief Executive Officer of CreditSuite.com, Ty Crandall discusses the steps of how to build business credit, the benefits of using it, how to potentially grow your business,... full Establishing business credit can really benefit a business in the long run. Chief Executive Officer of CreditSuite.com, Ty Crandall discusses the steps of how to build business credit, the benefits of using it, how to potentially grow your business, and market on different platforms. It doesn’t matter how long you’ve been in the business, credit can be started right when you have an effective marketing strategy, budget, and plan. Ty discusses some tips small business can take when trying to establish business credit and how big business like Walmart and Apple have been so successful.

What you’ll learn:

  • The importance of business credit
  • Steps to establish business credit
  • Platforming your marketing  

Connect with Ty:

Links and Resources:

 

 

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]]> Establishing business credit can really benefit a business in the long run. Chief Executive Officer of CreditSuite.com, Ty Crandall discusses the steps of how to build business credit, the benefits of using it, how to potentially grow your business, and market on different platforms. It doesn’t matter how long you’ve been in the business, credit can be started right when you have an effective marketing strategy, budget, and plan. Ty discusses some tips small business can take when trying to establish business credit and how big business like Walmart and Apple have been so successful.

What you’ll learn:

  • The importance of business credit
  • Steps to establish business credit
  • Platforming your marketing  

Connect with Ty:

Links and Resources:

 

 

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]]> GMS- 83 Staying Focused with CMO Liam Martin of Staff and Time Doctor GMS- 83 Staying Focused with CMO Liam Martin of Staff and Time Doctor Tue, 28 Nov 2017 17:00:00 GMT 38:39 414f780a67859a1ed8fac0dadccc4b08 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0201 5b8988878ca6d2e42f7d0201 5b8987fb8ca6d2e42f7d01e1 Content sells and makes businesses like how Liam Martin had his start from blog posts to becoming the CMO and Co founder of two companies, Time Doctor and Staff.com.  In this podcast, Liam Martin discusses his companies and how they can be useful... full Content sells and makes businesses like how Liam Martin had his start from blog posts to becoming the CMO and Co founder of two companies, Time Doctor and Staff.com.  In this podcast, Liam Martin discusses his companies and how they can be useful with SEO traffic and how to help engage productivity remote workers with AI time tracking software. He describes how people should focus on their strengths like his are statistics and analytics while the CEO is the client communicator and sales force behind the team. His ultimate motive is to drive traffic, and a great synopsis of how to drive SEO strategy. We also talk about YouTube and how their algorithms are about  quality content that you can’t get in the system.  The simple things about product testing and the things that they learned.

What you’ll learn:

  • How to focus on the analytics on remote workers and teams
  • The benefits of using SEO to get the best results
  • The value of content and algorithms to create a successful business.

Connect with Liam:

Links and Resources:

 

 

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]]> Content sells and makes businesses like how Liam Martin had his start from blog posts to becoming the CMO and Co founder of two companies, Time Doctor and Staff.com.  In this podcast, Liam Martin discusses his companies and how they can be useful with SEO traffic and how to help engage productivity remote workers with AI time tracking software. He describes how people should focus on their strengths like his are statistics and analytics while the CEO is the client communicator and sales force behind the team. His ultimate motive is to drive traffic, and a great synopsis of how to drive SEO strategy. We also talk about YouTube and how their algorithms are about  quality content that you can’t get in the system.  The simple things about product testing and the things that they learned.

What you’ll learn:

  • How to focus on the analytics on remote workers and teams
  • The benefits of using SEO to get the best results
  • The value of content and algorithms to create a successful business.

Connect with Liam:

Links and Resources:

 

 

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 82 - Monetizing Your Passion: Insider Business Advice from Jon Manley GMS 82 - Monetizing Your Passion: Insider Business Advice from Jon Manley Thu, 23 Nov 2017 17:00:00 GMT 37:29 a80497990f6805528b457ff7218113cf false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0202 5b8988878ca6d2e42f7d0202 5b8987fb8ca6d2e42f7d01e1 Successful marketing is central in making a functional business. In today’s podcast, I speak with Jon Manley about how creating successful marketing can not only boost employee morale but also reach the ideal clients. He provides valuable advice for... full Successful marketing is central in making a functional business. In today’s podcast, I speak with Jon Manley about how creating successful marketing can not only boost employee morale but also reach the ideal clients. He provides valuable advice for how marketers can provide phenomenal service to their clients and strategically sell the final product.

What You’ll Learn:

  • How to reach your clients with a targeted audience
  • Social selling to your clients and how to build client relationships
  • Employing morale and goals to effectively create a successful marketing business

Connect with Jon:

Check him out on:  https://www.linkedin.com/in/jonmanley/

Links and Resources:

 

 

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]]> Successful marketing is central in making a functional business. In today’s podcast, I speak with Jon Manley about how creating successful marketing can not only boost employee morale but also reach the ideal clients. He provides valuable advice for how marketers can provide phenomenal service to their clients and strategically sell the final product.

What You’ll Learn:

  • How to reach your clients with a targeted audience
  • Social selling to your clients and how to build client relationships
  • Employing morale and goals to effectively create a successful marketing business

Connect with Jon:

Check him out on:  https://www.linkedin.com/in/jonmanley/

Links and Resources:

 

 

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS- 81 The Power of Listening to Customers: Interview with Jotform Marketer Leeyen Rogers GMS- 81 The Power of Listening to Customers: Interview with Jotform Marketer Leeyen Rogers Tue, 21 Nov 2017 16:00:00 GMT 35:00 49f7b5ce1f12885b60f3ea3bd5aff3f9 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0203 5b8988878ca6d2e42f7d0203 5b8987fb8ca6d2e42f7d01e1 A targeted audience is vital when you are trying to send a message. You want to attract the right crowd in order for them to engage with your product or brand. In this podcast, with Leeyen Rogers  she discusses her new starter company JotForm.... full A targeted audience is vital when you are trying to send a message. You want to attract the right crowd in order for them to engage with your product or brand. In this podcast, with Leeyen Rogers  she discusses her new starter company JotForm.  Leeyen goes in depth describing the basics of creating forms and how to implement them in the marketing field. She suggests companies marketing their business to use a survey form that targets their specific audience. This way marketers can effectively gather potential leads and future clients to their business.  

What You’ll Learn:

  • How to focus and create effective survey forms with conditional logic
  • The benefits of using JotForm
  • How to create better engagement to your audience

Connect with Leeyen:

  • Leeyen Roger’s website Jotform
  • Jotform’s articles on Medium

Links and Resources:

Download perfect video case study planner at iangarlic.com/plan

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]]> A targeted audience is vital when you are trying to send a message. You want to attract the right crowd in order for them to engage with your product or brand. In this podcast, with Leeyen Rogers  she discusses her new starter company JotForm.  Leeyen goes in depth describing the basics of creating forms and how to implement them in the marketing field. She suggests companies marketing their business to use a survey form that targets their specific audience. This way marketers can effectively gather potential leads and future clients to their business.  

What You’ll Learn:

  • How to focus and create effective survey forms with conditional logic
  • The benefits of using JotForm
  • How to create better engagement to your audience

Connect with Leeyen:

  • Leeyen Roger’s website Jotform
  • Jotform’s articles on Medium

Links and Resources:

Download perfect video case study planner at iangarlic.com/plan

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 80- The Art of Making Things Happen with Steve Sims GMS 80- The Art of Making Things Happen with Steve Sims Thu, 16 Nov 2017 17:00:00 GMT 35:42 a066b239110a61273f15c5c67361625e false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0204 5b8988878ca6d2e42f7d0204 5b8987fb8ca6d2e42f7d01e1 When it comes to building a business, clients are the key to success. As marketers we have to build client relationships whether that be by phone call or through email. Our guest Steve Sims who’s promoting his new book Bluefishing: The Art of Making... full When it comes to building a business, clients are the key to success. As marketers we have to build client relationships whether that be by phone call or through email. Our guest Steve Sims who’s promoting his new book Bluefishing: The Art of Making Things Happen  shows the steps to build successful client relationships. He discusses the importance of valuing communication when interacting with clients from scheduling face to face meetings, to having personal phone calls.

What You’ll Learn:

  • Embracing the value of client communication
  • Changing the way we communicate with clients
  • How to effectively advertise a brand with other forms of communication

Connect with Steve:

Links and Resources:

 

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]]> When it comes to building a business, clients are the key to success. As marketers we have to build client relationships whether that be by phone call or through email. Our guest Steve Sims who’s promoting his new book Bluefishing: The Art of Making Things Happen  shows the steps to build successful client relationships. He discusses the importance of valuing communication when interacting with clients from scheduling face to face meetings, to having personal phone calls.

What You’ll Learn:

  • Embracing the value of client communication
  • Changing the way we communicate with clients
  • How to effectively advertise a brand with other forms of communication

Connect with Steve:

Links and Resources:

 

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]]> GMS 79- Overcome Your Fear of Writing a Book as a Business Owner with Julie Broad GMS 79- Overcome Your Fear of Writing a Book as a Business Owner with Julie Broad Wed, 08 Nov 2017 17:00:00 GMT 37:20 f805039f0a5b613db84d7f3f9525b7ff false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0205 5b8988878ca6d2e42f7d0205 5b8987fb8ca6d2e42f7d01e1 Marketing doesn’t always have to come from big business. People can market their own brand straight from their house. In this podcast with Julie Broad, she talks about how she transitioned in her career from real estate sales to publishing her own... full 79 Marketing doesn’t always have to come from big business. People can market their own brand straight from their house. In this podcast with Julie Broad, she talks about how she transitioned in her career from real estate sales to publishing her own book. Today, she has her own book launching company specializing in self-publishing nonfiction. She provides great advice on how people should market their work, book pricing, and the value of books as a marketing strategy.

What You’ll Learn:

  • Julie’s incredible story of how she launched her first book and company
  • Tips for marketing books from pricing and creating audiobooks to placement and sales
  • Insight about Book Launching and the services they provide to clients

Connect with Julie:

 Links and Resources:

 

 

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]]> Marketing doesn’t always have to come from big business. People can market their own brand straight from their house. In this podcast with Julie Broad, she talks about how she transitioned in her career from real estate sales to publishing her own book. Today, she has her own book launching company specializing in self-publishing nonfiction. She provides great advice on how people should market their work, book pricing, and the value of books as a marketing strategy.

What You’ll Learn:

  • Julie’s incredible story of how she launched her first book and company
  • Tips for marketing books from pricing and creating audiobooks to placement and sales
  • Insight about Book Launching and the services they provide to clients

Connect with Julie:

 Links and Resources:

 

 

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]]> GMS 78- How to Create a Badass Brand by Pia Silva GMS 78- How to Create a Badass Brand by Pia Silva Tue, 07 Nov 2017 17:00:00 GMT 34:30 9626cf5ebfe24ce3fc1cd44b40dda712 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0206 5b8988878ca6d2e42f7d0206 5b8987fb8ca6d2e42f7d01e1 Brands build businesses. The key with brands is that they help form identities for one’s business. Today, in this podcast I  speak with Pia Silvia, author of Badass Your Brand about how to create a powerful business brand. She emphasizes how... full 78 Brands build businesses. The key with brands is that they help form identities for one’s business. Today, in this podcast I  speak with Pia Silvia, author of Badass Your Brand about how to create a powerful business brand. She emphasizes how smaller businesses can reach bigger clients, financial advice, and branding. Businesses should become magnets for their ideal clients, even if that means repelling the wrong clients.

 

What You’ll Learn:

  • How to build a better brand/design for your business
  • Financial business advice from branding, managing budgets, to a solution plan
  • How to get clients over their fear of bad decision making

 

Connect with Pia:

 

Links and Resources:

 

 

 

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]]> Brands build businesses. The key with brands is that they help form identities for one’s business. Today, in this podcast I  speak with Pia Silvia, author of Badass Your Brand about how to create a powerful business brand. She emphasizes how smaller businesses can reach bigger clients, financial advice, and branding. Businesses should become magnets for their ideal clients, even if that means repelling the wrong clients.

 

What You’ll Learn:

  • How to build a better brand/design for your business
  • Financial business advice from branding, managing budgets, to a solution plan
  • How to get clients over their fear of bad decision making

 

Connect with Pia:

 

Links and Resources:

 

 

 

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]]> GMS 76- The Return of the Garlic Marketing Show GMS 76- The Return of the Garlic Marketing Show Fri, 03 Nov 2017 19:00:00 GMT 11:15 0be5eb9e887f28c6f7fdf11f2ec0b110 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0208 5b8988878ca6d2e42f7d0208 5b8987fb8ca6d2e42f7d01e1 After a long wait, the Garlic Marketing Show has finally returned. In future episodes you can expect more updated material, bigger companies sharing their stories of how they run their own marketing firms, and more solo episodes like these. Much of... full 76 After a long wait, the Garlic Marketing Show has finally returned. In future episodes you can expect more updated material, bigger companies sharing their stories of how they run their own marketing firms, and more solo episodes like these. Much of marketing is about more than the market itself, but how to effectively manage a team of people in the industry. The best marketers sharpen the saw, which is one of our core values, and create client engagement with Dynamic Video Case Stories.

What You’ll Learn:

  • What to expect in future episodes
  • Effective teamwork
  • The importance of selling stories- Dynamic Case Stories

Links and Resources:

Hosted on Acast. See acast.com/privacy for more information.

]]> After a long wait, the Garlic Marketing Show has finally returned. In future episodes you can expect more updated material, bigger companies sharing their stories of how they run their own marketing firms, and more solo episodes like these. Much of marketing is about more than the market itself, but how to effectively manage a team of people in the industry. The best marketers sharpen the saw, which is one of our core values, and create client engagement with Dynamic Video Case Stories.

What You’ll Learn:

  • What to expect in future episodes
  • Effective teamwork
  • The importance of selling stories- Dynamic Case Stories

Links and Resources:

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 77- How to tell the difference between a Marketer/Entrepreneur by Andrey Polston GMS 77- How to tell the difference between a Marketer/Entrepreneur by Andrey Polston Fri, 03 Nov 2017 19:00:00 GMT 41:17 122d0d4919a81b8e62b8b4f4bec6cac1 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0207 5b8988878ca6d2e42f7d0207 5b8987fb8ca6d2e42f7d01e1 Agencies are vital to the success of businesses, and expanding the growth of agencies is key. Summits are a tool to integrate growth among agencies. In this podcast, market guru Andrey Polston discusses the agency summit and how newbies, freelancers,... full 77 Agencies are vital to the success of businesses, and expanding the growth of agencies is key. Summits are a tool to integrate growth among agencies. In this podcast, market guru Andrey Polston discusses the agency summit and how newbies, freelancers, and prospective marketers can learn vital tips when it comes to marketing one’s own business. Finally, he discusses the program for The Agency Summit and how to register.

 

What You’ll Learn:

  • Learn details about the upcoming online agency summit and how to register
  • Some  valuable tips for freelancers on how to get a start in the marketing/sales business
  • How to apply up sales, revenue, and leadership in an agency

 

Connect with Andrey:

 

Links and Resources

Download the perfect video case study planner at iangarlic.com/plan

 

 

Hosted on Acast. See acast.com/privacy for more information.

]]> Agencies are vital to the success of businesses, and expanding the growth of agencies is key. Summits are a tool to integrate growth among agencies. In this podcast, market guru Andrey Polston discusses the agency summit and how newbies, freelancers, and prospective marketers can learn vital tips when it comes to marketing one’s own business. Finally, he discusses the program for The Agency Summit and how to register.

 

What You’ll Learn:

  • Learn details about the upcoming online agency summit and how to register
  • Some  valuable tips for freelancers on how to get a start in the marketing/sales business
  • How to apply up sales, revenue, and leadership in an agency

 

Connect with Andrey:

 

Links and Resources

Download the perfect video case study planner at iangarlic.com/plan

 

 

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 75 - How to Use Podcasts to Reach Your Ideal Customers with Dan Moyle GMS 75 - How to Use Podcasts to Reach Your Ideal Customers with Dan Moyle Tue, 25 Jul 2017 16:00:00 GMT 36:36 10756fd75b92cd9acb286c5e8e5844d8 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0209 5b8988878ca6d2e42f7d0209 5b8987fb8ca6d2e42f7d01e1 Starting a podcast is not easy and can take a very long time commitment. However after you have built your audience there are a lot of added benefits to the middle of your marketing funnel. The key to getting these benefits without the huge time... Starting a podcast is not easy and can take a very long time commitment. However after you have built your audience there are a lot of added benefits to the middle of your marketing funnel. The key to getting these benefits without the huge time commitment is being a guest on other podcasts. Dan Moyle comes to marketing from the TV news business and brings a wealth of knowledge from writing to video production to multimedia content creation. Listen and learn why telling your story to 50 ideal clients is better than 5,000 people.

What You’ll Learn:

  • How to use podcasts to do a virtual book tour
  • How to become a guest on podcasts
  • The keys to getting a story to click

Connect with Dan:

Links and Resources:

Hosted on Acast. See acast.com/privacy for more information.

]]> Starting a podcast is not easy and can take a very long time commitment. However after you have built your audience there are a lot of added benefits to the middle of your marketing funnel. The key to getting these benefits without the huge time commitment is being a guest on other podcasts. Dan Moyle comes to marketing from the TV news business and brings a wealth of knowledge from writing to video production to multimedia content creation. Listen and learn why telling your story to 50 ideal clients is better than 5,000 people.

What You’ll Learn:

  • How to use podcasts to do a virtual book tour
  • How to become a guest on podcasts
  • The keys to getting a story to click

Connect with Dan:

Links and Resources:

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 74 - The Secret to Evergreen Marketing with Jessica Nazarali GMS 74 - The Secret to Evergreen Marketing with Jessica Nazarali Thu, 20 Jul 2017 16:24:39 GMT 35:48 6e47dad7b998ea29725242558fd5f980 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d020a 5b8988878ca6d2e42f7d020a 5b8987fb8ca6d2e42f7d01e1 Getting out of a constant launch cycle is a common goal for many business owners. This can be difficult and a little scary at first. The secret to truly getting out of a launch cycle is a working evergreen marketing system. Jessica Nazarali merges... Getting out of a constant launch cycle is a common goal for many business owners. This can be difficult and a little scary at first. The secret to truly getting out of a launch cycle is a working evergreen marketing system. Jessica Nazarali merges business with her desire to help people through the courses she releases through It Girl Academy. She is passionate about helping women to use the evergreen model for enrolling consistent clients without having to do big stressful launches. If you are ready to take a lot of stress out of your business this episode is for you.

What You’ll Learn:

  • Why you shouldn’t abandon something if it doesn’t work right away
  • How to stand out in the blogging space
  • How to start your own evergreen marketing system

Connect with Jessica:

Hosted on Acast. See acast.com/privacy for more information.

]]> Getting out of a constant launch cycle is a common goal for many business owners. This can be difficult and a little scary at first. The secret to truly getting out of a launch cycle is a working evergreen marketing system. Jessica Nazarali merges business with her desire to help people through the courses she releases through It Girl Academy. She is passionate about helping women to use the evergreen model for enrolling consistent clients without having to do big stressful launches. If you are ready to take a lot of stress out of your business this episode is for you.

What You’ll Learn:

  • Why you shouldn’t abandon something if it doesn’t work right away
  • How to stand out in the blogging space
  • How to start your own evergreen marketing system

Connect with Jessica:

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 73 - How to Tell if You Have a Traffic or Conversion Problem with Chris Dayley GMS 73 - How to Tell if You Have a Traffic or Conversion Problem with Chris Dayley Tue, 18 Jul 2017 16:00:00 GMT 37:41 82ab1dd1b0097f611b04918b3d15f185 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d020b 5b8988878ca6d2e42f7d020b 5b8987fb8ca6d2e42f7d01e1 There are many businesses that try to put everything on their website without thinking about how distracting this can be to potential customers. When looking into conversion rate optimization less is usually better. My guest Chris Dayley is passionate... There are many businesses that try to put everything on their website without thinking about how distracting this can be to potential customers. When looking into conversion rate optimization less is usually better. My guest Chris Dayley is passionate about helping businesses learn what their users want on their website through psychology based testing and analytics. He started his Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization.

What you’ll learn:

  • The 6 most critical conversion areas on a website
  • Why it’s not enough to just have a mobile site
  • How to match offer to intent

Connect with Chris:

Hosted on Acast. See acast.com/privacy for more information.

]]> There are many businesses that try to put everything on their website without thinking about how distracting this can be to potential customers. When looking into conversion rate optimization less is usually better. My guest Chris Dayley is passionate about helping businesses learn what their users want on their website through psychology based testing and analytics. He started his Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization.

What you’ll learn:

  • The 6 most critical conversion areas on a website
  • Why it’s not enough to just have a mobile site
  • How to match offer to intent

Connect with Chris:

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 72 - How to Leverage a Chatbot to Create an Engaging Experience with Peter Lisoskie GMS 72 - How to Leverage a Chatbot to Create an Engaging Experience with Peter Lisoskie Thu, 13 Jul 2017 16:00:00 GMT 30:30 36e19a5b2e26621c5c3f8d6da9ab8e14 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d020c 5b8988878ca6d2e42f7d020c 5b8987fb8ca6d2e42f7d01e1 If you haven’t heard about chatbots yet this episode is a must listen. Email is still the preferred way for many businesses to market themselves but this is quickly changing. Chat apps are being downloaded more than any other app and creating an... If you haven’t heard about chatbots yet this episode is a must listen. Email is still the preferred way for many businesses to market themselves but this is quickly changing. Chat apps are being downloaded more than any other app and creating an engaging experience on these platforms is going to be a game changer for many businesses.

My guest Peter Lisoskie is the founder of Chatbot Nation and helps companies who want to deploy chatbots for leads, inside sales, content delivery, ecommerce, and customer service. He's a proud geek, runs a business incubator, hangs out with neuroscientists and has been known to write a line of code or two if it brings a product to life.

What You’ll Learn:

  • How to create an engaging experience with a bot
  • How chatbots can out perform email
  • What you can do to get started using chatbots in your business today

Connect with Peter:

Hosted on Acast. See acast.com/privacy for more information.

]]> If you haven’t heard about chatbots yet this episode is a must listen. Email is still the preferred way for many businesses to market themselves but this is quickly changing. Chat apps are being downloaded more than any other app and creating an engaging experience on these platforms is going to be a game changer for many businesses.

My guest Peter Lisoskie is the founder of Chatbot Nation and helps companies who want to deploy chatbots for leads, inside sales, content delivery, ecommerce, and customer service. He's a proud geek, runs a business incubator, hangs out with neuroscientists and has been known to write a line of code or two if it brings a product to life.

What You’ll Learn:

  • How to create an engaging experience with a bot
  • How chatbots can out perform email
  • What you can do to get started using chatbots in your business today

Connect with Peter:

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 71 - How Paul Zak Implements the Science Behind Neuroeconomics to Create High Performing Companies GMS 71 - How Paul Zak Implements the Science Behind Neuroeconomics to Create High Performing Companies Thu, 29 Jun 2017 16:00:00 GMT 57:29 e0989f2a8959429c4105641dd1e9e783 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d020d 5b8988878ca6d2e42f7d020d 5b8987fb8ca6d2e42f7d01e1 Understanding how people make decisions can be a game changer in any business. The field of neuroeconomics seeks to do just that. Paul Zak is not only a TED speaker and author, but he really founded this area of neuroeconomics. When you think about... Understanding how people make decisions can be a game changer in any business. The field of neuroeconomics seeks to do just that. Paul Zak is not only a TED speaker and author, but he really founded this area of neuroeconomics. When you think about economics, it's money and decision making and neuroscience is just how the chemistry behind it. He is the author of The Moral Molecule and Trust Factor is his latest book. It's really the science of creating high performance companies.

Paul has spent years measuring brain activity while people worked in order to measure the factors that effect the way people interact. One of the main takeaways from these studies shows that trust substantially increases productivity, performance and happiness at work. In a environment where trust is high teamwork is great, people cooperate and are more effective overall. You may want to give this one a couple listens because it is packed with tons of information and stories from Paul’s years of experience.

What You’ll Learn:

  • How to create a high trust company
  • How to find that resonant story for your consumer
  • Why attention isn’t everything when it comes to your story
  • The eight building blocks for organizational trust

http://www.pauljzak.com/

ofactor.com

Hosted on Acast. See acast.com/privacy for more information.

]]> Understanding how people make decisions can be a game changer in any business. The field of neuroeconomics seeks to do just that. Paul Zak is not only a TED speaker and author, but he really founded this area of neuroeconomics. When you think about economics, it's money and decision making and neuroscience is just how the chemistry behind it. He is the author of The Moral Molecule and Trust Factor is his latest book. It's really the science of creating high performance companies.

Paul has spent years measuring brain activity while people worked in order to measure the factors that effect the way people interact. One of the main takeaways from these studies shows that trust substantially increases productivity, performance and happiness at work. In a environment where trust is high teamwork is great, people cooperate and are more effective overall. You may want to give this one a couple listens because it is packed with tons of information and stories from Paul’s years of experience.

What You’ll Learn:

  • How to create a high trust company
  • How to find that resonant story for your consumer
  • Why attention isn’t everything when it comes to your story
  • The eight building blocks for organizational trust

http://www.pauljzak.com/

ofactor.com

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 70 - How to Use Story as a Guiding Star in Your Business with Eliot Wagonheim GMS 70 - How to Use Story as a Guiding Star in Your Business with Eliot Wagonheim Tue, 27 Jun 2017 16:00:00 GMT 34:29 55bba5e81e09d60fead6365c4ebbcdf0 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d020e 5b8988878ca6d2e42f7d020e 5b8987fb8ca6d2e42f7d01e1 In every part of our lives we connect with and remember stories. The business that can tell the best story will always win, but how do you collect the right stories? Lawyer, speaker, author and strategist Eliot Wagonheim is back again to talk about... In every part of our lives we connect with and remember stories. The business that can tell the best story will always win, but how do you collect the right stories? Lawyer, speaker, author and strategist Eliot Wagonheim is back again to talk about the importance of business stories. Listen in as Eliot shares his insights on the importance of stories, especially the failures.

What You'll Learn:

  • How to use empathy in your stories.
  • How to figure out which clients to ask for testimonials.
  • Why stories about failure can be so powerful

farsightedbusiness.com

Hosted on Acast. See acast.com/privacy for more information.

]]> In every part of our lives we connect with and remember stories. The business that can tell the best story will always win, but how do you collect the right stories? Lawyer, speaker, author and strategist Eliot Wagonheim is back again to talk about the importance of business stories. Listen in as Eliot shares his insights on the importance of stories, especially the failures.

What You'll Learn:

  • How to use empathy in your stories.
  • How to figure out which clients to ask for testimonials.
  • Why stories about failure can be so powerful

farsightedbusiness.com

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 69 - How to Find Your Market and Identify a Niche with Marketing Expert Perry Marshall GMS 69 - How to Find Your Market and Identify a Niche with Marketing Expert Perry Marshall Thu, 22 Jun 2017 16:00:00 GMT 42:27 18882c8db0a85f519187faf83284a526 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d020f 5b8988878ca6d2e42f7d020f 5b8987fb8ca6d2e42f7d01e1 Marketing and advertising are becoming extremely crowded spaces. Anyone can start a blog or sell products and services online so it is extremely difficult to stand out. In order to do this you need to either significantly reduce cost, simplify a... Marketing and advertising are becoming extremely crowded spaces. Anyone can start a blog or sell products and services online so it is extremely difficult to stand out. In order to do this you need to either significantly reduce cost, simplify a complicated process or innovate in a brand new space. Perry Marshall has some great tips for achieving this in any market as well as a way to figure out if you should be advertising on Facebook or Google.

What you’ll Learn:

  • The most overlooked part of Google Adwords and how to utilize it.
  • How Facebook advertising can be more powerful than Google
  • How to find a market, identify a niche and even get a job

Connect with Perry:

Hosted on Acast. See acast.com/privacy for more information.

]]> Marketing and advertising are becoming extremely crowded spaces. Anyone can start a blog or sell products and services online so it is extremely difficult to stand out. In order to do this you need to either significantly reduce cost, simplify a complicated process or innovate in a brand new space. Perry Marshall has some great tips for achieving this in any market as well as a way to figure out if you should be advertising on Facebook or Google.

What you’ll Learn:

  • The most overlooked part of Google Adwords and how to utilize it.
  • How Facebook advertising can be more powerful than Google
  • How to find a market, identify a niche and even get a job

Connect with Perry:

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 68 - How to Change Your Mindset on Negotiations with Former FBI Negotiator Chris Voss GMS 68 - How to Change Your Mindset on Negotiations with Former FBI Negotiator Chris Voss Tue, 20 Jun 2017 16:00:00 GMT 33:23 af351880d75a56dbc238d6370ef5877d false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0210 5b8988878ca6d2e42f7d0210 5b8987fb8ca6d2e42f7d01e1 Negotiation is often seen as a negative process even though we all participate in negotiations everyday. With the right mindset and a little training negotiations can be a positive process as well as a mutually beneficial one. My guest Chris Voss is a... Negotiation is often seen as a negative process even though we all participate in negotiations everyday. With the right mindset and a little training negotiations can be a positive process as well as a mutually beneficial one. My guest Chris Voss is a former FBI negotiator and co-author of the book Never Split the Difference. Chris has negotiated many life or death situations and discusses the importance of empathy and listening in any negotiation, regardless of the stakes.

Text “FBIempathy” to 22828 http://blackswanltd.com/

What you’ll Learn:

  • The two most important tools in any negotiating
  • How to get the best price on your car
  • How to instantly take the pain out of a negotiation

 

Hosted on Acast. See acast.com/privacy for more information.

]]> Negotiation is often seen as a negative process even though we all participate in negotiations everyday. With the right mindset and a little training negotiations can be a positive process as well as a mutually beneficial one. My guest Chris Voss is a former FBI negotiator and co-author of the book Never Split the Difference. Chris has negotiated many life or death situations and discusses the importance of empathy and listening in any negotiation, regardless of the stakes.

Text “FBIempathy” to 22828 http://blackswanltd.com/

What you’ll Learn:

  • The two most important tools in any negotiating
  • How to get the best price on your car
  • How to instantly take the pain out of a negotiation

 

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 67 - The Biggest Mistakes People Make when Starting A Business with Moran Pober GMS 67 - The Biggest Mistakes People Make when Starting A Business with Moran Pober Thu, 15 Jun 2017 16:00:00 GMT 31:28 1284a5474983b68b2d43bd2b7a691fda false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0211 5b8988878ca6d2e42f7d0211 5b8987fb8ca6d2e42f7d01e1 Starting a business is not an easy thing to do and even if you do start your own most fail within the first few years. If you are fortunate enough to get past the first few years it can be even more difficult to scale your business. My guest today... Starting a business is not an easy thing to do and even if you do start your own most fail within the first few years. If you are fortunate enough to get past the first few years it can be even more difficult to scale your business. My guest today Moran Pober, founder of ABD Assets, discusses why you need to build a business with the goal of being acquired and how to grow through acquisitions.

What You’ll Learn

  • The right way to seek a mentor
  • Why you shouldn’t invest all of your money back into the business
  • How to grow your business without increasing your sales

http://abdassets.com/

Hosted on Acast. See acast.com/privacy for more information.

]]> Starting a business is not an easy thing to do and even if you do start your own most fail within the first few years. If you are fortunate enough to get past the first few years it can be even more difficult to scale your business. My guest today Moran Pober, founder of ABD Assets, discusses why you need to build a business with the goal of being acquired and how to grow through acquisitions.

What You’ll Learn

  • The right way to seek a mentor
  • Why you shouldn’t invest all of your money back into the business
  • How to grow your business without increasing your sales

http://abdassets.com/

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 66 - The Secret to Building a Successful Business with The Hardcore Closer Ryan Stewman GMS 66 - The Secret to Building a Successful Business with The Hardcore Closer Ryan Stewman Tue, 13 Jun 2017 16:00:00 GMT 41:35 04ab9986f699227bd063c0ef0cdab8f6 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0212 5b8988878ca6d2e42f7d0212 5b8987fb8ca6d2e42f7d01e1 We have all seen the results from successful marketers that have the fancy cars. There is also the assumption that the results only happen when you have a huge audience and well known name. What isn’t explained is how they got that audience. My... We have all seen the results from successful marketers that have the fancy cars. There is also the assumption that the results only happen when you have a huge audience and well known name. What isn’t explained is how they got that audience. My guest today has made $30,000 one month, lost everything the next and successfully made it back to the top. Ryan Stewman, known as The Hardcore Closer, discusses how he has been able to build a following of more that 170,000 people through consistency and hard work. Not only does he lay out an easy system to replicate his success but also explains how to save money in the process.

What You’ll Learn:

  • How to use customer stories to build your business
  • The 2 words you need to focus on when selling
  • How to figure out what to post

Connect with Ryan:

Hosted on Acast. See acast.com/privacy for more information.

]]> We have all seen the results from successful marketers that have the fancy cars. There is also the assumption that the results only happen when you have a huge audience and well known name. What isn’t explained is how they got that audience. My guest today has made $30,000 one month, lost everything the next and successfully made it back to the top. Ryan Stewman, known as The Hardcore Closer, discusses how he has been able to build a following of more that 170,000 people through consistency and hard work. Not only does he lay out an easy system to replicate his success but also explains how to save money in the process.

What You’ll Learn:

  • How to use customer stories to build your business
  • The 2 words you need to focus on when selling
  • How to figure out what to post

Connect with Ryan:

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 65 - The Importance of Quality Copywriting with Expert Kevin Donlin GMS 65 - The Importance of Quality Copywriting with Expert Kevin Donlin Thu, 08 Jun 2017 16:00:00 GMT 30:41 241ac5355d2a6fa86425df54dc981ec0 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0213 5b8988878ca6d2e42f7d0213 5b8987fb8ca6d2e42f7d01e1 There is no substitution for quality sales copy. One of the best ways to achieve this is through simplification. The first step of simplifying your message can be as simple as removing distraction. Kevin Donlin has been a copywriter and marketing... There is no substitution for quality sales copy. One of the best ways to achieve this is through simplification. The first step of simplifying your message can be as simple as removing distraction. Kevin Donlin has been a copywriter and marketing advisor for clients big and small since 1998. Kevin shares his definition of copywriting as well as his secret to writing winning sales copy.

What You’ll Learn:

  • 3 tips to improve your copy right now
  • How to use the idea of force multipliers in your copy
  • How to get more clients like your best clients

www.marketingmultipliers.com

Hosted on Acast. See acast.com/privacy for more information.

]]> There is no substitution for quality sales copy. One of the best ways to achieve this is through simplification. The first step of simplifying your message can be as simple as removing distraction. Kevin Donlin has been a copywriter and marketing advisor for clients big and small since 1998. Kevin shares his definition of copywriting as well as his secret to writing winning sales copy.

What You’ll Learn:

  • 3 tips to improve your copy right now
  • How to use the idea of force multipliers in your copy
  • How to get more clients like your best clients

www.marketingmultipliers.com

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 64 - How To Ask For Testimonials GMS 64 - How To Ask For Testimonials Tue, 06 Jun 2017 16:00:00 GMT 16:11 989609b41525739b5b91fb7f1075149b false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0214 5b8988878ca6d2e42f7d0214 5b8987fb8ca6d2e42f7d01e1 The secret to asking for testimonials is to not ask for testimonials. The second you ask someone for a testimonial they don’t know what to say. Since most people are not comfortable on video those can be even worse, think deer in headlights. Every... The secret to asking for testimonials is to not ask for testimonials. The second you ask someone for a testimonial they don’t know what to say. Since most people are not comfortable on video those can be even worse, think deer in headlights. Every testimonial is about results, but people don’t remember results. They remember stories. Listen to this episode to learn how to start asking your clients for stories.

Watch the Video on Facebook

What you’ll Learn:

  • Why asking for feedback should be your first step
  • Why testimonials don’t work
  • How a testimonial can actually hurt your business

Hosted on Acast. See acast.com/privacy for more information.

]]> The secret to asking for testimonials is to not ask for testimonials. The second you ask someone for a testimonial they don’t know what to say. Since most people are not comfortable on video those can be even worse, think deer in headlights. Every testimonial is about results, but people don’t remember results. They remember stories. Listen to this episode to learn how to start asking your clients for stories.

Watch the Video on Facebook

What you’ll Learn:

  • Why asking for feedback should be your first step
  • Why testimonials don’t work
  • How a testimonial can actually hurt your business

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 63 - Kevin Harrington Shares the Secret to Creating an Irresistible Offer GMS 63 - Kevin Harrington Shares the Secret to Creating an Irresistible Offer Thu, 01 Jun 2017 16:00:00 GMT 25:41 ccbaf5ca3cd7308cf62e748d974d6732 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0215 5b8988878ca6d2e42f7d0215 5b8987fb8ca6d2e42f7d01e1 Like Shark Tank? I interview one of the original Sharks and the creator of the infomercial Kevin Harrington. Kevin reveals his secret to creating irresistible offers and the principles from his infomercial days that still apply in today’s... Like Shark Tank? I interview one of the original Sharks and the creator of the infomercial Kevin Harrington. Kevin reveals his secret to creating irresistible offers and the principles from his infomercial days that still apply in today’s advertising world.

What You’ll Learn:

  • How to balance direct response and branding
  • The questions you should ask yourself to know if you have a great offer
  • Kevin’s proven formula for a high converting video

http://www.kevinharrington.tv/

Hosted on Acast. See acast.com/privacy for more information.

]]> Like Shark Tank? I interview one of the original Sharks and the creator of the infomercial Kevin Harrington. Kevin reveals his secret to creating irresistible offers and the principles from his infomercial days that still apply in today’s advertising world.

What You’ll Learn:

  • How to balance direct response and branding
  • The questions you should ask yourself to know if you have a great offer
  • Kevin’s proven formula for a high converting video

http://www.kevinharrington.tv/

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 62 - How to Collect the Perfect Video Case Story GMS 62 - How to Collect the Perfect Video Case Story Tue, 30 May 2017 16:00:00 GMT 23:31 50c7d3a08e58c2802829defcebc38772 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0216 5b8988878ca6d2e42f7d0216 5b8987fb8ca6d2e42f7d01e1 The secret to a perfect case study is a story. No one will remember stats or numbers but they will remember a good story. The right story at the right time has the potential to change your business, unfortunately the hardest part is collecting those... The secret to a perfect case study is a story. No one will remember stats or numbers but they will remember a good story. The right story at the right time has the potential to change your business, unfortunately the hardest part is collecting those stories. In this episode I go over the system you can use to start collecting these stories today.

Watch the Video on Facebook

What You’ll Learn:

  • Why you need to have case stories for your business
  • The best methods to start asking for these stories
  • How to use these stories in different parts of your marketing

Hosted on Acast. See acast.com/privacy for more information.

]]> The secret to a perfect case study is a story. No one will remember stats or numbers but they will remember a good story. The right story at the right time has the potential to change your business, unfortunately the hardest part is collecting those stories. In this episode I go over the system you can use to start collecting these stories today.

Watch the Video on Facebook

What You’ll Learn:

  • Why you need to have case stories for your business
  • The best methods to start asking for these stories
  • How to use these stories in different parts of your marketing

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 61 - How to Use Storytelling in Your Pitch With The Pitch Whisperer John Livesay GMS 61 - How to Use Storytelling in Your Pitch With The Pitch Whisperer John Livesay Thu, 25 May 2017 16:00:00 GMT 38:53 b63304264b3698b9e4eb5a9ca9d63b0e false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0217 5b8988878ca6d2e42f7d0217 5b8987fb8ca6d2e42f7d01e1 If you’re a regular listener you know the power of storytelling. You need to be a good storyteller to pull people in. My guest John Livesay understands that people remember your stories not your numbers. As The Pitch Whisperer John helps people... If you’re a regular listener you know the power of storytelling. You need to be a good storyteller to pull people in. My guest John Livesay understands that people remember your stories not your numbers. As The Pitch Whisperer John helps people craft a compelling pitch that will pull people in and generate sales.

What you’ll Learn:

  • The importance of team stories
  • How to win back “dead accounts”
  • The 4 genres you can use to quickly set up your stories

Connect with John:

johnlivesay.com

Hosted on Acast. See acast.com/privacy for more information.

]]> If you’re a regular listener you know the power of storytelling. You need to be a good storyteller to pull people in. My guest John Livesay understands that people remember your stories not your numbers. As The Pitch Whisperer John helps people craft a compelling pitch that will pull people in and generate sales.

What you’ll Learn:

  • The importance of team stories
  • How to win back “dead accounts”
  • The 4 genres you can use to quickly set up your stories

Connect with John:

johnlivesay.com

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 60 - Perry Marshall, Legendary Marketer, Explains How to Cut Marketing Fat (and Social Media Waste) Using the 80/20 Rule GMS 60 - Perry Marshall, Legendary Marketer, Explains How to Cut Marketing Fat (and Social Media Waste) Using the 80/20 Rule Fri, 19 May 2017 16:00:00 GMT 1:06:40 e6a627b6d42bea4188b6aac9dc13d130 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0218 5b8988878ca6d2e42f7d0218 5b8987fb8ca6d2e42f7d01e1 We all know the 80/20 rule but did you know it impacts everything in your business? Once you start looking at your business and even your life with this concept in mind you won’t be able to stop finding parallels. No one knows this better than... We all know the 80/20 rule but did you know it impacts everything in your business? Once you start looking at your business and even your life with this concept in mind you won’t be able to stop finding parallels. No one knows this better than legendary marketer Perry Marshall. Perry discusses how understanding 80/20 can impact the way you market your business and give you an edge on your competition.

What you’ll Learn:

  • Why you shouldn’t be participating in social media all day (are you the chef or just overeating).
  • How punctuated equilibrium relates to your business
  • What you should be reading everyday

Connect with Perry:

perrymarshall.com

Hosted on Acast. See acast.com/privacy for more information.

]]> We all know the 80/20 rule but did you know it impacts everything in your business? Once you start looking at your business and even your life with this concept in mind you won’t be able to stop finding parallels. No one knows this better than legendary marketer Perry Marshall. Perry discusses how understanding 80/20 can impact the way you market your business and give you an edge on your competition.

What you’ll Learn:

  • Why you shouldn’t be participating in social media all day (are you the chef or just overeating).
  • How punctuated equilibrium relates to your business
  • What you should be reading everyday

Connect with Perry:

perrymarshall.com

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 59 - The Big Mistakes Companies Make in Storytelling GMS 59 - The Big Mistakes Companies Make in Storytelling Tue, 16 May 2017 16:00:00 GMT 47:02 27b5f4e82912c8ff86fec9db88b58506 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0219 5b8988878ca6d2e42f7d0219 5b8987fb8ca6d2e42f7d01e1 In business the best story will always win. Why then have many businesses stopped using their story? Your entire business is your story and while it will never be perfect you need to be telling it. Today I talk with author and Chief Storyteller at... In business the best story will always win. Why then have many businesses stopped using their story? Your entire business is your story and while it will never be perfect you need to be telling it. Today I talk with author and Chief Storyteller at Create Buzz Pamela Herrmann. Pamela discusses the power of story and why, as a business, we have to guide people through the unknown.

What You’ll Learn:

  • How to use Facebook ads manager to develop your perfect customer
  • How to write your brand story like a Pixar film
  • The key to high level communication

Connect with Pamela:

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]]> In business the best story will always win. Why then have many businesses stopped using their story? Your entire business is your story and while it will never be perfect you need to be telling it. Today I talk with author and Chief Storyteller at Create Buzz Pamela Herrmann. Pamela discusses the power of story and why, as a business, we have to guide people through the unknown.

What You’ll Learn:

  • How to use Facebook ads manager to develop your perfect customer
  • How to write your brand story like a Pixar film
  • The key to high level communication

Connect with Pamela:

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]]> GMS 58 - How to Turn A Handful of Quarters into A Multi Million Dollar Business Without Internet Marketing GMS 58 - How to Turn A Handful of Quarters into A Multi Million Dollar Business Without Internet Marketing Thu, 11 May 2017 16:15:44 GMT 37:37 9d984ae2d330b661e509d1185fa0e74f false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d021a 5b8988878ca6d2e42f7d021a 5b8987fb8ca6d2e42f7d01e1 Digital marketing has quickly become the standard for many businesses. Direct mail is rarely talked about anymore but it is still a viable option for many businesses. As inboxes get more and more full and spam filters get more advanced it can be... Digital marketing has quickly become the standard for many businesses. Direct mail is rarely talked about anymore but it is still a viable option for many businesses. As inboxes get more and more full and spam filters get more advanced it can be difficult for your message to reach anyone through email. I sit down with Matt Miller who has turned a handful of quarters into School Spirit Vending, a multi-million dollar business. Matt talks about the important role direct mail still has and his strategy for slowly implementing digital marketing into his strategy.

Live Your Dreams: Top 10 Reasons Why You Need To Start A Vending Business

What You’ll Learn:

  • Why you need to have a marketing plan for the year
  • How to avoid overwhelm when implementing digital marketing strategies
  • What the direct mail “Rule of Threes” is and how it relates to digital marketing

 

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]]> Digital marketing has quickly become the standard for many businesses. Direct mail is rarely talked about anymore but it is still a viable option for many businesses. As inboxes get more and more full and spam filters get more advanced it can be difficult for your message to reach anyone through email. I sit down with Matt Miller who has turned a handful of quarters into School Spirit Vending, a multi-million dollar business. Matt talks about the important role direct mail still has and his strategy for slowly implementing digital marketing into his strategy.

Live Your Dreams: Top 10 Reasons Why You Need To Start A Vending Business

What You’ll Learn:

  • Why you need to have a marketing plan for the year
  • How to avoid overwhelm when implementing digital marketing strategies
  • What the direct mail “Rule of Threes” is and how it relates to digital marketing

 

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]]> GMS 57 - How to Tell A Story with Portrait Photos GMS 57 - How to Tell A Story with Portrait Photos Tue, 09 May 2017 16:00:00 GMT 33:38 9667988e8e32df7f523a30589f6b97b7 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d021b 5b8988878ca6d2e42f7d021b 5b8987fb8ca6d2e42f7d01e1 Good, authentic imagery can completely change your existing website.  Imagery sets the mood and tells the story of yourself, your brand and your business.  Before you focus on designing a new logo and ordering business cards, consider the... Good, authentic imagery can completely change your existing website.  Imagery sets the mood and tells the story of yourself, your brand and your business.  Before you focus on designing a new logo and ordering business cards, consider the power of images and how they can easily transform how you market yourself.  I sit down with experienced video producer and portrait photographer, John Demato.  John knows what makes useful and powerful imagery.  More importantly, he knows how to create imagery to best fulfill your business objectives.

What You’ll Learn:

  • The do’s and don’ts of website imagery
  • The power behind imagery and the subconscious
  • Real statistics on imagery and increased conversion
  • Why it pays to hire a professional

Connect with John:

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]]> Good, authentic imagery can completely change your existing website.  Imagery sets the mood and tells the story of yourself, your brand and your business.  Before you focus on designing a new logo and ordering business cards, consider the power of images and how they can easily transform how you market yourself.  I sit down with experienced video producer and portrait photographer, John Demato.  John knows what makes useful and powerful imagery.  More importantly, he knows how to create imagery to best fulfill your business objectives.

What You’ll Learn:

  • The do’s and don’ts of website imagery
  • The power behind imagery and the subconscious
  • Real statistics on imagery and increased conversion
  • Why it pays to hire a professional

Connect with John:

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]]> GMS 56 - How to Discover the Exact Person in a Company you Want to Target GMS 56 - How to Discover the Exact Person in a Company you Want to Target Tue, 02 May 2017 17:23:13 GMT 33:57 15ac4d474d5c0cc6c9b414b2f682f9fe false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d021c 5b8988878ca6d2e42f7d021c 5b8987fb8ca6d2e42f7d01e1 Facebook advertising has been the hot topic in marketing for a while now but there is one platform that you probably aren’t using but may produce better results. If you are not advertising on LinkedIn you could be missing out on a ton of qualified... Facebook advertising has been the hot topic in marketing for a while now but there is one platform that you probably aren’t using but may produce better results. If you are not advertising on LinkedIn you could be missing out on a ton of qualified leads. I talk with AJ Wilcox the founder of B2Linked and a Linkedin advertising expert. If you are struggling to qualify the leads for your business from your advertising this episode is for you.

What you’ll Learn:

  • How to setup your first LinkedIn campaign and succeed
  • The big mistakes many experts make in their LinkedIn campaigns
  • The big difference between Facebook and LinkedIn ads

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]]> Facebook advertising has been the hot topic in marketing for a while now but there is one platform that you probably aren’t using but may produce better results. If you are not advertising on LinkedIn you could be missing out on a ton of qualified leads. I talk with AJ Wilcox the founder of B2Linked and a Linkedin advertising expert. If you are struggling to qualify the leads for your business from your advertising this episode is for you.

What you’ll Learn:

  • How to setup your first LinkedIn campaign and succeed
  • The big mistakes many experts make in their LinkedIn campaigns
  • The big difference between Facebook and LinkedIn ads

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]]> GMS 55 - Mastering the Best Way to do a Video Selfie Hug with Silvia Pellegrini GMS 55 - Mastering the Best Way to do a Video Selfie Hug with Silvia Pellegrini Thu, 27 Apr 2017 16:00:00 GMT 37:27 cf9016caac1f32878b8ebad02bddca5c false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d021d 5b8988878ca6d2e42f7d021d 5b8987fb8ca6d2e42f7d01e1 Video is no longer a choice in your business, it’s a requirement. Having videos that tell a story is the best way to get people to know you and is the quickest way to grow a community. Silvia Pellegrini, expert vlogger and director of Events... Video is no longer a choice in your business, it’s a requirement. Having videos that tell a story is the best way to get people to know you and is the quickest way to grow a community. Silvia Pellegrini, expert vlogger and director of Events Uncovered TV, was very nervous to start shooting video and wanted everything to be perfect. Silvia shares her story about learning how to have a great interview and the importance of making videos even if they aren’t perfect.

What you’ll Learn:

  • Silvia’s 3 big rules for listening
  • Tips for being a great vlogger
  • The best way to do a video selfie
  • Why your video doesn’t need to be perfect

Connect with Silvia:

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]]> Video is no longer a choice in your business, it’s a requirement. Having videos that tell a story is the best way to get people to know you and is the quickest way to grow a community. Silvia Pellegrini, expert vlogger and director of Events Uncovered TV, was very nervous to start shooting video and wanted everything to be perfect. Silvia shares her story about learning how to have a great interview and the importance of making videos even if they aren’t perfect.

What you’ll Learn:

  • Silvia’s 3 big rules for listening
  • Tips for being a great vlogger
  • The best way to do a video selfie
  • Why your video doesn’t need to be perfect

Connect with Silvia:

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]]> GMS 54 - The Secret to Learning How to Write Great Copy with Expert Dean Edelson GMS 54 - The Secret to Learning How to Write Great Copy with Expert Dean Edelson Thu, 20 Apr 2017 16:00:00 GMT 56:47 04c5baa516dc4003d34795aa05dd39ea false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d021e 5b8988878ca6d2e42f7d021e 5b8987fb8ca6d2e42f7d01e1 As marketers and entrepreneurs we all start thinking about our branding, images, videos and our website. Copy writing is almost always the last thing we think about. This mindset is killing your business. My guest Dean Edelson is a true expert that... As marketers and entrepreneurs we all start thinking about our branding, images, videos and our website. Copy writing is almost always the last thing we think about. This mindset is killing your business. My guest Dean Edelson is a true expert that has worked writing copy and producing commercials for basically every production company in Hollywood. Dean shares his secrets to writing writing great stories and some of the biggest mistakes that are costing you millions.

What you’ll Learn:

  • How to adapt high performing copy to the latest trends in internet marketing
  • Why the best copy is simple
  • How color relates to your marketing message

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]]> As marketers and entrepreneurs we all start thinking about our branding, images, videos and our website. Copy writing is almost always the last thing we think about. This mindset is killing your business. My guest Dean Edelson is a true expert that has worked writing copy and producing commercials for basically every production company in Hollywood. Dean shares his secrets to writing writing great stories and some of the biggest mistakes that are costing you millions.

What you’ll Learn:

  • How to adapt high performing copy to the latest trends in internet marketing
  • Why the best copy is simple
  • How color relates to your marketing message

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 53 - How to Successfully Market Your Book Using Video with Tamara Monosoff GMS 53 - How to Successfully Market Your Book Using Video with Tamara Monosoff Tue, 18 Apr 2017 16:00:00 GMT 35:24 b912abe16c3df5580e84c8bc793f5aa8 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d021f 5b8988878ca6d2e42f7d021f 5b8987fb8ca6d2e42f7d01e1 No matter what method you use to publish your book you are basically on your own when it comes to the marketing. There are so many entrepreneurs out there that just want to get their book out there but don’t have a marketing strategy. Entrepreneur... No matter what method you use to publish your book you are basically on your own when it comes to the marketing. There are so many entrepreneurs out there that just want to get their book out there but don’t have a marketing strategy. Entrepreneur and best selling author Tamara Monosoff has used her experiences and proven marketing strategies to help other authors with the difficult process of marketing their books.

What you'll Learn:

  • Why you need to be using video to market your book.
  • How to use video to make your book interactive.
  • Tips for using Facebook Live in your marketing strategy.

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]]> No matter what method you use to publish your book you are basically on your own when it comes to the marketing. There are so many entrepreneurs out there that just want to get their book out there but don’t have a marketing strategy. Entrepreneur and best selling author Tamara Monosoff has used her experiences and proven marketing strategies to help other authors with the difficult process of marketing their books.

What you'll Learn:

  • Why you need to be using video to market your book.
  • How to use video to make your book interactive.
  • Tips for using Facebook Live in your marketing strategy.

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]]> GMS 52 - How Turning Your Fears into Assets can Lead to Financial Security GMS 52 - How Turning Your Fears into Assets can Lead to Financial Security Thu, 13 Apr 2017 16:00:00 GMT 40:44 07f5cc193b816c52485f749dd27ee96b false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0220 5b8988878ca6d2e42f7d0220 5b8987fb8ca6d2e42f7d01e1 Finance is not a topic that we generally like to talk about. It is also an area that most people are not confident about. Today I am joined by once failed now successful investor Damion Lupo. Damion discusses what financial security really is and the... Finance is not a topic that we generally like to talk about. It is also an area that most people are not confident about. Today I am joined by once failed now successful investor Damion Lupo. Damion discusses what financial security really is and the importance of being self responsible with finances. 

What you’ll Learn:

  • How to use silver to become an action taker.
  • How to turn your fears into assets.
  • Why the idea of retirement is hurting your mindset

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]]> Finance is not a topic that we generally like to talk about. It is also an area that most people are not confident about. Today I am joined by once failed now successful investor Damion Lupo. Damion discusses what financial security really is and the importance of being self responsible with finances. 

What you’ll Learn:

  • How to use silver to become an action taker.
  • How to turn your fears into assets.
  • Why the idea of retirement is hurting your mindset

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]]> GMS 51 - The Secret to Growing your Business with Content Marketing GMS 51 - The Secret to Growing your Business with Content Marketing Tue, 11 Apr 2017 16:00:00 GMT 34:00 3393a22ac21a97998a13ed33b250cb5e false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0221 5b8988878ca6d2e42f7d0221 5b8987fb8ca6d2e42f7d01e1 Business owners and entrepreneurs can’t continue to do everything themselves when growing a business. It can often be difficult to know when it’s time to hire a team to help. Lyndsay Phillips, CEO and founder of Smooth Sailing Online Support, has... Business owners and entrepreneurs can’t continue to do everything themselves when growing a business. It can often be difficult to know when it’s time to hire a team to help. Lyndsay Phillips, CEO and founder of Smooth Sailing Online Support, has helped entrepreneurs and business owners implement business building strategies to be more productive, boost profits and grow their businesses.

What you’ll Learn:

  • How to grow your business to make more money with less time commitment
  • Why you need a strategy behind your content marketing
  • The secret to giving up control

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]]> Business owners and entrepreneurs can’t continue to do everything themselves when growing a business. It can often be difficult to know when it’s time to hire a team to help. Lyndsay Phillips, CEO and founder of Smooth Sailing Online Support, has helped entrepreneurs and business owners implement business building strategies to be more productive, boost profits and grow their businesses.

What you’ll Learn:

  • How to grow your business to make more money with less time commitment
  • Why you need a strategy behind your content marketing
  • The secret to giving up control

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 50 - How to Position Your Business to Make the Market Come to You GMS 50 - How to Position Your Business to Make the Market Come to You Thu, 06 Apr 2017 16:25:26 GMT 43:01 785280a70cadc788632080bd5f304f13 true https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0222 5b8988878ca6d2e42f7d0222 5b8987fb8ca6d2e42f7d01e1 Most marketers take their products to existing markets without realizing that the odds are stacked against them from the beginning. Creating a unique spot and conditioning the world to think about a problem differently is the only way to make the... Most marketers take their products to existing markets without realizing that the odds are stacked against them from the beginning. Creating a unique spot and conditioning the world to think about a problem differently is the only way to make the market come to you. Christopher Lochhead has been the CMO for 3 different companies and has given many lectures on the importance of Category Design.

What you’ll Learn

  • Why introducing a product into an existing market can be a risky decision
  • How to use category design in your business
  • How to make people want your solution

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]]> Most marketers take their products to existing markets without realizing that the odds are stacked against them from the beginning. Creating a unique spot and conditioning the world to think about a problem differently is the only way to make the market come to you. Christopher Lochhead has been the CMO for 3 different companies and has given many lectures on the importance of Category Design.

What you’ll Learn

  • Why introducing a product into an existing market can be a risky decision
  • How to use category design in your business
  • How to make people want your solution

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]]> GMS 49 - How to Immediately Capture the Attention of Your Audience on Social Media GMS 49 - How to Immediately Capture the Attention of Your Audience on Social Media Tue, 04 Apr 2017 16:00:00 GMT 40:47 848e130b9d5b6593630189925f292b8c false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0223 5b8988878ca6d2e42f7d0223 5b8987fb8ca6d2e42f7d01e1 It’s no secret that advertising on Facebook can do incredible things for your business. Most people however don’t realize just how quickly they need to capture someones attention. Social media expert and third time guest Marty McDonald has spent... It’s no secret that advertising on Facebook can do incredible things for your business. Most people however don’t realize just how quickly they need to capture someones attention. Social media expert and third time guest Marty McDonald has spent over 9 years perfecting the social media strategies he uses to help small businesses get amazing results on social media. If you are struggling to stand out on social media this episode is a must listen.

What You’ll Learn:

  • How to generate buzz for a live video
  • Why vertical video might be the right option
  • Tips on using Instagram hashtags effectively

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]]> It’s no secret that advertising on Facebook can do incredible things for your business. Most people however don’t realize just how quickly they need to capture someones attention. Social media expert and third time guest Marty McDonald has spent over 9 years perfecting the social media strategies he uses to help small businesses get amazing results on social media. If you are struggling to stand out on social media this episode is a must listen.

What You’ll Learn:

  • How to generate buzz for a live video
  • Why vertical video might be the right option
  • Tips on using Instagram hashtags effectively

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 48 - The Secret to Starting and Running a Successful Mastermind GMS 48 - The Secret to Starting and Running a Successful Mastermind Tue, 28 Mar 2017 16:00:00 GMT 54:25 99bde36c6c1a631f5ca0a73782235bb2 true https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0224 5b8988878ca6d2e42f7d0224 5b8987fb8ca6d2e42f7d01e1 Joining a mastermind is one of the best decisions you can make for your business. With so many out there finding the right one can seem like a daunting task. Jay Fiset, a 30 year marketing expert, has figured out what makes a mastermind successful. If... Joining a mastermind is one of the best decisions you can make for your business. With so many out there finding the right one can seem like a daunting task. Jay Fiset, a 30 year marketing expert, has figured out what makes a mastermind successful. If you are trying to find the right mastermind or looking to start your own this episode is for you.

What you’ll learn:

  • Why the culture of a mastermind is crucial.
  • How to find a successful mastermind leader.
  • Why building a community is necessary.

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]]> Joining a mastermind is one of the best decisions you can make for your business. With so many out there finding the right one can seem like a daunting task. Jay Fiset, a 30 year marketing expert, has figured out what makes a mastermind successful. If you are trying to find the right mastermind or looking to start your own this episode is for you.

What you’ll learn:

  • Why the culture of a mastermind is crucial.
  • How to find a successful mastermind leader.
  • Why building a community is necessary.

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 47 - How to Establish and Implement the 4 Motives for Your Business GMS 47 - How to Establish and Implement the 4 Motives for Your Business Thu, 23 Mar 2017 16:00:00 GMT 55:56 ab2b10281d3fdd583788970c9b9d5fba false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0225 5b8988878ca6d2e42f7d0225 5b8987fb8ca6d2e42f7d01e1 Are you following multiple coaches hoping for the secret that will make your business wildly successful? Most of us are guilty of this and don’t know just how much it is hurting our business. This week I talk with best selling author and incredible... Are you following multiple coaches hoping for the secret that will make your business wildly successful? Most of us are guilty of this and don’t know just how much it is hurting our business. This week I talk with best selling author and incredible business coach Carrie Wilkerson, better known as The Barefoot Executive. Carrie talks about the importance of understanding what works for your business instead of following what works for others. 

What you’ll learn:

  • Why you need to do your business your way
  • How to identify the people you should listen to
  • What you need in place to turn your leads into customers

Hosted on Acast. See acast.com/privacy for more information.

]]> Are you following multiple coaches hoping for the secret that will make your business wildly successful? Most of us are guilty of this and don’t know just how much it is hurting our business. This week I talk with best selling author and incredible business coach Carrie Wilkerson, better known as The Barefoot Executive. Carrie talks about the importance of understanding what works for your business instead of following what works for others. 

What you’ll learn:

  • Why you need to do your business your way
  • How to identify the people you should listen to
  • What you need in place to turn your leads into customers

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 46 - How to Effectively Use Story to Build a Brand GMS 46 - How to Effectively Use Story to Build a Brand Tue, 21 Mar 2017 13:56:54 GMT 45:20 6c3f551f841b3d15003e12b6dfa28e86 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0226 5b8988878ca6d2e42f7d0226 5b8987fb8ca6d2e42f7d01e1 Are you telling your story in your marketing? If you really want to build your brand you need to start telling your customer’s story. There is not better way to get your customer’s story out there than Facebook. This week I talk with digital... Are you telling your story in your marketing? If you really want to build your brand you need to start telling your customer’s story. There is not better way to get your customer’s story out there than Facebook. This week I talk with digital marketing expert Tim Croll about the importance of building relationships around your customer’s story and culture.

What you’ll learn:

  • Why you need a high quality product to build a brand.
  • How to build story into your design.
  • How to use Facebook to nurture relationships.
  • The importance of organic reach in your marketing.

Hosted on Acast. See acast.com/privacy for more information.

]]> Are you telling your story in your marketing? If you really want to build your brand you need to start telling your customer’s story. There is not better way to get your customer’s story out there than Facebook. This week I talk with digital marketing expert Tim Croll about the importance of building relationships around your customer’s story and culture.

What you’ll learn:

  • Why you need a high quality product to build a brand.
  • How to build story into your design.
  • How to use Facebook to nurture relationships.
  • The importance of organic reach in your marketing.

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 45 - How One Financial Expert Tripled the Traffic to His Site by Cutting the Content GMS 45 - How One Financial Expert Tripled the Traffic to His Site by Cutting the Content Thu, 16 Mar 2017 16:00:00 GMT 46:02 38e5f342a4f2b0be02dde0d1b3ec17f3 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0227 5b8988878ca6d2e42f7d0227 5b8987fb8ca6d2e42f7d01e1 Do you struggle to publish tons and tons of fresh content for your site? What if you could increase your traffic by consolidating all your content? My guest this week is a former Hedge Fund Investment Manager Todd Tresidder. Listen and learn how Todd... Do you struggle to publish tons and tons of fresh content for your site? What if you could increase your traffic by consolidating all your content? My guest this week is a former Hedge Fund Investment Manager Todd Tresidder. Listen and learn how Todd was able to increase his website traffic 7x in a year by consolidating and publishing only high quality content.

What you’ll learn:

  • The 4 step content audit method Todd used to consolidate all of his content.
  • How to use multiple forms of content in your course.
  • How to use story in an 11,000 word post on numbers.
  • How to build true wealth outside of marketing

Hosted on Acast. See acast.com/privacy for more information.

]]> Do you struggle to publish tons and tons of fresh content for your site? What if you could increase your traffic by consolidating all your content? My guest this week is a former Hedge Fund Investment Manager Todd Tresidder. Listen and learn how Todd was able to increase his website traffic 7x in a year by consolidating and publishing only high quality content.

What you’ll learn:

  • The 4 step content audit method Todd used to consolidate all of his content.
  • How to use multiple forms of content in your course.
  • How to use story in an 11,000 word post on numbers.
  • How to build true wealth outside of marketing

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 44 - The 3 Part SECRET to a Powerful Youtube Channel and How 10 Video Newbs Made $81,000 in One Day GMS 44 - The 3 Part SECRET to a Powerful Youtube Channel and How 10 Video Newbs Made $81,000 in One Day Tue, 14 Mar 2017 16:00:00 GMT 41:47 c233e8006f13fa97a2226d9edb1fc4cb false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0228 5b8988878ca6d2e42f7d0228 5b8987fb8ca6d2e42f7d01e1 Are you using video in your marketing strategy? If you’re not you need to listen to this episode. Justin Teoh has been helping his clients harness the power of online video since 2010 and has worked with brands such as Toyota, Johnson & Johnson and Neutrogena. Listen as we talk about his journey from a disaster to a master.

What you’ll learn: 

  • How to seed your videos to make money without being “sales.” 
  • The secret technique to get thousands of video views. 
  • The power of 1 video view. How to take advantage of the Big Brands Achille’s Heel

Hosted on Acast. See acast.com/privacy for more information.

]]> Are you using video in your marketing strategy? If you’re not you need to listen to this episode. Justin Teoh has been helping his clients harness the power of online video since 2010 and has worked with brands such as Toyota, Johnson & Johnson and Neutrogena. Listen as we talk about his journey from a disaster to a master.

What you’ll learn: 

  • How to seed your videos to make money without being “sales.” 
  • The secret technique to get thousands of video views. 
  • The power of 1 video view. How to take advantage of the Big Brands Achille’s Heel

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 43 - How to Find the PERFECT Audience Hungry for Your Business GMS 43 - How to Find the PERFECT Audience Hungry for Your Business Thu, 09 Mar 2017 17:00:00 GMT 41:44 d315c551886a5677ff6378d189afa6db false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0229 5b8988878ca6d2e42f7d0229 5b8987fb8ca6d2e42f7d01e1 Susan Baier is a marketing veteran with 30 years of experience helping Fortune 500 brands and small business learn their perfect audience and EXACTLY what makes them tick. What you’ll learn: The one BIG question every business needs to answer How... Susan Baier is a marketing veteran with 30 years of experience helping Fortune 500 brands and small business learn their perfect audience and EXACTLY what makes them tick.

What you’ll learn:

  • The one BIG question every business needs to answer
  • How to be BURSTING with ideas for your blog post
  • The real reason businesses fail and how to avoid it

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]]> Susan Baier is a marketing veteran with 30 years of experience helping Fortune 500 brands and small business learn their perfect audience and EXACTLY what makes them tick.

What you’ll learn:

  • The one BIG question every business needs to answer
  • How to be BURSTING with ideas for your blog post
  • The real reason businesses fail and how to avoid it

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 42 - How One 30 Year Old Tripled Website Conversions, Lost 100 lbs and Wrote an International Bestseller GMS 42 - How One 30 Year Old Tripled Website Conversions, Lost 100 lbs and Wrote an International Bestseller Tue, 07 Mar 2017 17:00:00 GMT 35:32 d57d040142a135baebf7966cb6444ee5 true https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d022a 5b8988878ca6d2e42f7d022a 5b8987fb8ca6d2e42f7d01e1 Do you want to start a business but don’t have an email list or know how to run ads on Facebook? My guest this week has done this and been incredibly successful. Melissa Krivachek is an international best-selling author, award winning coach and... Do you want to start a business but don’t have an email list or know how to run ads on Facebook? My guest this week has done this and been incredibly successful. Melissa Krivachek is an international best-selling author, award winning coach and renowned speaker who loves pushing people beyond their perceived limits. Listen in as we talk about the big mistakes new (and some old) entrepreneurs make.

What you'll learn:

  • The 4 keys to improving your business performance
  • How to make money doing what you love
  • How to triple your website conversions without an email list

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]]> Do you want to start a business but don’t have an email list or know how to run ads on Facebook? My guest this week has done this and been incredibly successful. Melissa Krivachek is an international best-selling author, award winning coach and renowned speaker who loves pushing people beyond their perceived limits. Listen in as we talk about the big mistakes new (and some old) entrepreneurs make.

What you'll learn:

  • The 4 keys to improving your business performance
  • How to make money doing what you love
  • How to triple your website conversions without an email list

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 41 - How to use Data to Develop Great Content GMS 41 - How to use Data to Develop Great Content Tue, 28 Feb 2017 17:00:00 GMT 30:44 34c20a3d46e2c83093bf13c9b25f47da false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d022b 5b8988878ca6d2e42f7d022b 5b8987fb8ca6d2e42f7d01e1 Creating content for a marketing campaign is not as easy as you might think. We have a lot of things to consider, such as deciding what data to use for every client. In today’s episode I am joined with Scott DuBois founder of Pidalia a digital... Creating content for a marketing campaign is not as easy as you might think. We have a lot of things to consider, such as deciding what data to use for every client. In today’s episode I am joined with Scott DuBois founder of Pidalia a digital agency in Boston. Scott has an IT background and uses data to drive every decision and is an overall cool guy. Listen in as we talk about how to use Data to create a great marketing campaign.

What You’ll Learn:

  • How to prevent being overwhelmed by the possibilities
  • How to use data to be reactive instead of proactive
  • Why it’s always about what’s best for the client
  • When not to push out content
  • What’s the biggest trend in data
  • https://pidalia.com/garlic/

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]]> Creating content for a marketing campaign is not as easy as you might think. We have a lot of things to consider, such as deciding what data to use for every client. In today’s episode I am joined with Scott DuBois founder of Pidalia a digital agency in Boston. Scott has an IT background and uses data to drive every decision and is an overall cool guy. Listen in as we talk about how to use Data to create a great marketing campaign.

What You’ll Learn:

  • How to prevent being overwhelmed by the possibilities
  • How to use data to be reactive instead of proactive
  • Why it’s always about what’s best for the client
  • When not to push out content
  • What’s the biggest trend in data
  • https://pidalia.com/garlic/

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 40 - How you should design your perfect day GMS 40 - How you should design your perfect day Thu, 23 Feb 2017 17:00:00 GMT 43:45 f1dc7baee14f8180de806d7b8268f0a5 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d022c 5b8988878ca6d2e42f7d022c 5b8987fb8ca6d2e42f7d01e1 We usually tend to start our day thinking about what things we should do first, or how to be productive. Well, in today’s episode, I am joined by an amazing guest, Craig Ballantyne. He’s a Strength and Conditioning coach, an amazing author and... We usually tend to start our day thinking about what things we should do first, or how to be productive. Well, in today’s episode, I am joined by an amazing guest, Craig Ballantyne. He’s a Strength and Conditioning coach, an amazing author and definitely a cool person. Listen in as he shares his secrets on how to design a perfect day.

What You’ll Learn:

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]]> We usually tend to start our day thinking about what things we should do first, or how to be productive. Well, in today’s episode, I am joined by an amazing guest, Craig Ballantyne. He’s a Strength and Conditioning coach, an amazing author and definitely a cool person. Listen in as he shares his secrets on how to design a perfect day.

What You’ll Learn:

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]]> GMS 39 - How to Create the Perfect Video Case Story GMS 39 - How to Create the Perfect Video Case Story Tue, 21 Feb 2017 11:00:00 GMT 6:41 608ea7ab18f600d018ac7071f6dc8c33 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d022d 5b8988878ca6d2e42f7d022d 5b8987fb8ca6d2e42f7d01e1 Stories are what makes your business more meaningful. What are the keys to creating your perfect video case story? In this excerpt from my upcoming book my book, Right Stories, Right Time, I discuss the 15 steps to create the perfect video case... Stories are what makes your business more meaningful. What are the keys to creating your perfect video case story?

In this excerpt from my upcoming book my book, Right Stories, Right Time, I discuss the 15 steps to create the perfect video case story. Listen in as I share my secrets to create the perfect video case story.

What You’ll Learn:

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]]> Stories are what makes your business more meaningful. What are the keys to creating your perfect video case story?

In this excerpt from my upcoming book my book, Right Stories, Right Time, I discuss the 15 steps to create the perfect video case story. Listen in as I share my secrets to create the perfect video case story.

What You’ll Learn:

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]]> GMS 38 - How to Test and Create A Successful Supplement Company, start a podcast and change lives with INC500 CEO GMS 38 - How to Test and Create A Successful Supplement Company, start a podcast and change lives with INC500 CEO Thu, 16 Feb 2017 17:00:00 GMT 41:02 6adf0f3f9b2ab229701c9f332a266b62 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d022e 5b8988878ca6d2e42f7d022e 5b8987fb8ca6d2e42f7d01e1 Starting a business requires a lot of work. But it all comes down to one question: How do you really make your business better? In this episode, I am joined with Tony Grebmeier, water polo master, former radio DJ, adult superstar, the host of the Tony... Starting a business requires a lot of work. But it all comes down to one question: How do you really make your business better? In this episode, I am joined with Tony Grebmeier, water polo master, former radio DJ, adult superstar, the host of the Tony G. Show, and ShipOffers CEO. We talk about what a lot of entrepreneurs should know before starting any business business.

What you'll learn:

  • Test a supplement sales with $500
  • The biggest mistake new supplement companies make
  • The importance of accountability for change
  • How to be open to direction while maintaining direction
  • How to be super cool

Hosted on Acast. See acast.com/privacy for more information.

]]> Starting a business requires a lot of work. But it all comes down to one question: How do you really make your business better? In this episode, I am joined with Tony Grebmeier, water polo master, former radio DJ, adult superstar, the host of the Tony G. Show, and ShipOffers CEO. We talk about what a lot of entrepreneurs should know before starting any business business.

What you'll learn:

  • Test a supplement sales with $500
  • The biggest mistake new supplement companies make
  • The importance of accountability for change
  • How to be open to direction while maintaining direction
  • How to be super cool

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 37 - How to Create the Right Process for Your Video Marketing GMS 37 - How to Create the Right Process for Your Video Marketing Tue, 14 Feb 2017 17:00:00 GMT 9:28 40093fccd1112a4b6ea3ba19c52275d2 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d022f 5b8988878ca6d2e42f7d022f 5b8987fb8ca6d2e42f7d01e1 Every business needs a process to make everything run smooth, Marketing is no exception. We need to have the ultimate process to deliver the right story at the right time. In this excerpt from my book, Right Story, Right Time, I talk about how it is... Every business needs a process to make everything run smooth, Marketing is no exception. We need to have the ultimate process to deliver the right story at the right time.

In this excerpt from my book, Right Story, Right Time, I talk about how it is really important to have a process that can be applied in business and our everyday lives.

What You’ll Learn:

  • Why you need to have a defined process for our business
  • The 5 Major Steps of the Process
  • How to set the right goals for your process

Hosted on Acast. See acast.com/privacy for more information.

]]> Every business needs a process to make everything run smooth, Marketing is no exception. We need to have the ultimate process to deliver the right story at the right time.

In this excerpt from my book, Right Story, Right Time, I talk about how it is really important to have a process that can be applied in business and our everyday lives.

What You’ll Learn:

  • Why you need to have a defined process for our business
  • The 5 Major Steps of the Process
  • How to set the right goals for your process

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 36 - Do you want to know if you have the right pitch for your book? GMS 36 - Do you want to know if you have the right pitch for your book? Thu, 09 Feb 2017 17:00:00 GMT 36:32 86bfe4f16dc29818eb63503c87e4e6f7 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0230 5b8988878ca6d2e42f7d0230 5b8987fb8ca6d2e42f7d01e1 Do you have a creative idea for a book but don’t know how to create it? The real question you have to ask yourself is how to find the right pitch for your book idea. Today’s guest is Lisa Tener, a published author and expert book coach, who has... Do you have a creative idea for a book but don’t know how to create it? The real question you have to ask yourself is how to find the right pitch for your book idea.

Today’s guest is Lisa Tener, a published author and expert book coach, who has worked with me in the past. Lisa is a fabulous writer and an all around awesome person. In this episode we talk about the process she uses to help people bring their book to life by asking the right questions to discover the reasons you are writing a book.

Take Lisa's book quiz: www.IanGarlic.com/book-quiz

What you’ll learn:

  • Why hiring a ghostwriter is not always the best way to go.
  • Why you need to know your goals before writing your book.
  • Why it is so important to write the right book.

Hosted on Acast. See acast.com/privacy for more information.

]]> Do you have a creative idea for a book but don’t know how to create it? The real question you have to ask yourself is how to find the right pitch for your book idea.

Today’s guest is Lisa Tener, a published author and expert book coach, who has worked with me in the past. Lisa is a fabulous writer and an all around awesome person. In this episode we talk about the process she uses to help people bring their book to life by asking the right questions to discover the reasons you are writing a book.

Take Lisa's book quiz: www.IanGarlic.com/book-quiz

What you’ll learn:

  • Why hiring a ghostwriter is not always the best way to go.
  • Why you need to know your goals before writing your book.
  • Why it is so important to write the right book.

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 35 - Does Your Marketing Focus on Wants or Needs: Intention vs. Attention GMS 35 - Does Your Marketing Focus on Wants or Needs: Intention vs. Attention Tue, 07 Feb 2017 17:00:00 GMT 5:17 ef522965a131844aeb4f9d0363192639 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0231 5b8988878ca6d2e42f7d0231 5b8987fb8ca6d2e42f7d01e1 Is your marketing focusing on your customer's wants or needs? In this excerpt from Ian Garlic’s Upcoming book, Right Story, Right Time the last video marketing strategy you will need,  Ian discusses the importance of attention and intention based marketing. Identifying your customer's wants and needs is the first step to overcoming their alibis.

What you’ll learn:

  • The difference between intention and attention based marketing
  • Why you need to overcome your customer's alibis
  • How stories can be used to move someone from attention to intention

Hosted on Acast. See acast.com/privacy for more information.

]]> Is your marketing focusing on your customer's wants or needs? In this excerpt from Ian Garlic’s Upcoming book, Right Story, Right Time the last video marketing strategy you will need,  Ian discusses the importance of attention and intention based marketing. Identifying your customer's wants and needs is the first step to overcoming their alibis.

What you’ll learn:

  • The difference between intention and attention based marketing
  • Why you need to overcome your customer's alibis
  • How stories can be used to move someone from attention to intention

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 34 - How to Use a Personal Training Mindset in Marketing with Glenn Dawson GMS 34 - How to Use a Personal Training Mindset in Marketing with Glenn Dawson Thu, 02 Feb 2017 17:00:00 GMT 44:25 5587d994b305565b9d8c7f0b7b1067fe false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0232 5b8988878ca6d2e42f7d0232 5b8987fb8ca6d2e42f7d01e1 Physical Training is essential to the body as well as to the mind. But in marketing, you also have to incorporate your mental and physical well-being in order to be the best that you can and be on top. My guest this week is Glenn Dawson, an awesome... Physical Training is essential to the body as well as to the mind. But in marketing, you also have to incorporate your mental and physical well-being in order to be the best that you can and be on top.

My guest this week is Glenn Dawson, an awesome personal trainer and co-owner of Reset U fitness. Glenn shares his experiences of starting a business and the importance sales and marketing plays in every business.

What you’ll learn:

  • Why you need to amplify what’s working in your business
  • How marketing and fitness is related
  • Why entrepreneurs need to get healthy
  • Why working out is the most important thing you can do

Hosted on Acast. See acast.com/privacy for more information.

]]> Physical Training is essential to the body as well as to the mind. But in marketing, you also have to incorporate your mental and physical well-being in order to be the best that you can and be on top.

My guest this week is Glenn Dawson, an awesome personal trainer and co-owner of Reset U fitness. Glenn shares his experiences of starting a business and the importance sales and marketing plays in every business.

What you’ll learn:

  • Why you need to amplify what’s working in your business
  • How marketing and fitness is related
  • Why entrepreneurs need to get healthy
  • Why working out is the most important thing you can do

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 33 - Become a Microauthority using Video Marketing GMS 33 - Become a Microauthority using Video Marketing Tue, 31 Jan 2017 17:00:00 GMT 6:59 97c709da126a4cd99921e8ef993eb52d false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0233 5b8988878ca6d2e42f7d0233 5b8987fb8ca6d2e42f7d01e1 In this excerpt from Ian Garlic’s Upcoming book, Right Story, Right Time the last video marketing strategy you will need,  Ian discusses the inevitable challenges businesses face. Learn how your business can become a microauthority... In this excerpt from Ian Garlic’s Upcoming book, Right Story, Right Time the last video marketing strategy you will need,  Ian discusses the inevitable challenges businesses face. Learn how your business can become a microauthority for your clients.

What you’ll learn:

  • How to become a microauthority
  • How becoming an influencer can change your business
  • Why only focusing on your sales force creates buyer's remorse

Hosted on Acast. See acast.com/privacy for more information.

]]> In this excerpt from Ian Garlic’s Upcoming book, Right Story, Right Time the last video marketing strategy you will need,  Ian discusses the inevitable challenges businesses face. Learn how your business can become a microauthority for your clients.

What you’ll learn:

  • How to become a microauthority
  • How becoming an influencer can change your business
  • Why only focusing on your sales force creates buyer's remorse

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 32 - How to Utilize Your Skills for a Better Marketing Strategy GMS 32 - How to Utilize Your Skills for a Better Marketing Strategy Thu, 26 Jan 2017 17:00:00 GMT 32:48 a5eacf08a9b7823e0dbd4403b968bda4 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0234 5b8988878ca6d2e42f7d0234 5b8987fb8ca6d2e42f7d01e1 Creativity is what makes life wonderful. And it requires creativity to improve the Marketing Strategy of any company or business. Today I am joined by a talented artist and speaker Ron Tite.  He shares his knowledge about how to add your... Creativity is what makes life wonderful. And it requires creativity to improve the Marketing Strategy of any company or business.

Today I am joined by a talented artist and speaker Ron Tite.  He shares his knowledge about how to add your craft and creativity to your Marketing strategy. And some bonus tips too!

What you’ll learn:

  • How to utilize your skills as a part of the business
  • Why brands should create stuff that people want to see
  • Why everybody is a creative artist
  • How the Third Choice Thinking game work
  • How to determine the fine line between being brilliant and being stupid

Hosted on Acast. See acast.com/privacy for more information.

]]> Creativity is what makes life wonderful. And it requires creativity to improve the Marketing Strategy of any company or business.

Today I am joined by a talented artist and speaker Ron Tite.  He shares his knowledge about how to add your craft and creativity to your Marketing strategy. And some bonus tips too!

What you’ll learn:

  • How to utilize your skills as a part of the business
  • Why brands should create stuff that people want to see
  • Why everybody is a creative artist
  • How the Third Choice Thinking game work
  • How to determine the fine line between being brilliant and being stupid

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 31 - How We Decide GMS 31 - How We Decide Tue, 24 Jan 2017 17:00:00 GMT 12:19 2484e94e626cc8d58553f62f399bbda2 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0235 5b8988878ca6d2e42f7d0235 5b8987fb8ca6d2e42f7d01e1 Making a better marketing decision is a challenge itself. Internet Marketers go right for the kill, but a series of decisions should be considered before making a sale. In this episode, I take an excerpt from my upcoming book Right Story, Right Time... Making a better marketing decision is a challenge itself. Internet Marketers go right for the kill, but a series of decisions should be considered before making a sale.

In this episode, I take an excerpt from my upcoming book Right Story, Right Time and discuss how internet marketers should build their decision making process before taking steps that they might regret in the future.

How do we decide?

  • How to build a relationship while providing value all the way
  • How to rationalize emotional decisions
  • Why relationships are humanity’s power
  • What Know, Like, and Trust means in your business

Hosted on Acast. See acast.com/privacy for more information.

]]> Making a better marketing decision is a challenge itself. Internet Marketers go right for the kill, but a series of decisions should be considered before making a sale.

In this episode, I take an excerpt from my upcoming book Right Story, Right Time and discuss how internet marketers should build their decision making process before taking steps that they might regret in the future.

How do we decide?

  • How to build a relationship while providing value all the way
  • How to rationalize emotional decisions
  • Why relationships are humanity’s power
  • What Know, Like, and Trust means in your business

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 30 - How to Play the Positive Side of What Ifs on Your Business with Jim Palmer GMS 30 - How to Play the Positive Side of What Ifs on Your Business with Jim Palmer Thu, 19 Jan 2017 17:00:00 GMT 31:50 5b9da1fe88888c4f8f8811db7f17a380 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0236 5b8988878ca6d2e42f7d0236 5b8987fb8ca6d2e42f7d01e1 A lot of people are thinking about living their dreams, but they never do it, instead they play the ‘What if?’ game. In this episode, I talk with a 2nd time guest, Jim Palmer, a dream business coach. He shares his thoughts on how do you turn your... A lot of people are thinking about living their dreams, but they never do it, instead they play the ‘What if?’ game. In this episode, I talk with a 2nd time guest, Jim Palmer, a dream business coach. He shares his thoughts on how do you turn your “What if’s” into something positive?

Practical people live in a very safe and predictable lives, ALWAYS do everything by-the-book, like always making sure their insurance is paid, keeping their mortgage current, etc. But when you’re practical your MIND also plays the ‘What if?’ game. What You’ll Learn:

  • How to play the “What If” game in the positive side
  • Why you need to say “Yes” more often than “No”
  • Why everyone needs a business coach
  • Man up and take chances

Hosted on Acast. See acast.com/privacy for more information.

]]> A lot of people are thinking about living their dreams, but they never do it, instead they play the ‘What if?’ game. In this episode, I talk with a 2nd time guest, Jim Palmer, a dream business coach. He shares his thoughts on how do you turn your “What if’s” into something positive?

Practical people live in a very safe and predictable lives, ALWAYS do everything by-the-book, like always making sure their insurance is paid, keeping their mortgage current, etc. But when you’re practical your MIND also plays the ‘What if?’ game. What You’ll Learn:

  • How to play the “What If” game in the positive side
  • Why you need to say “Yes” more often than “No”
  • Why everyone needs a business coach
  • Man up and take chances

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 29 - Tom Breeze Shares His Secret to Create a Winning Youtube Ad Strategy GMS 29 - Tom Breeze Shares His Secret to Create a Winning Youtube Ad Strategy Tue, 17 Jan 2017 17:00:00 GMT 47:54 086dde0a942ac45a10d909738d792540 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0237 5b8988878ca6d2e42f7d0237 5b8987fb8ca6d2e42f7d01e1 Do you want to start a successful Youtube ad campaign but don't know where to start? The first thing you need to understand is the situation and mindset of your customer. This week I talk with Tom Breeze, a true Youtube expert and CEO of Viewability. After listening to this episode you will have everything you need to start a winning Youtube ad strategy.

What you'll learn:

  • Why you can't run the same ad on Youtube and Facebook
  • The difference between attention and intention
  • How to understand the mindset of your customers

Hosted on Acast. See acast.com/privacy for more information.

]]> Do you want to start a successful Youtube ad campaign but don't know where to start? The first thing you need to understand is the situation and mindset of your customer. This week I talk with Tom Breeze, a true Youtube expert and CEO of Viewability. After listening to this episode you will have everything you need to start a winning Youtube ad strategy.

What you'll learn:

  • Why you can't run the same ad on Youtube and Facebook
  • The difference between attention and intention
  • How to understand the mindset of your customers

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 28 - How to Get Daily Marketing Leads Using Social Media with Terry Gremaux GMS 28 - How to Get Daily Marketing Leads Using Social Media with Terry Gremaux Thu, 12 Jan 2017 17:00:00 GMT 34:16 4e550bbdfeb643a6518ae9dcfd62f023 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0238 5b8988878ca6d2e42f7d0238 5b8987fb8ca6d2e42f7d01e1 Entrepreneurship is hard and marketing isn’t easy! No matter how big you grow there’s always ups and downs. Being decisive is critical, but you have to understand that just because you decide doesn’t mean it’s going to happen right then.... Entrepreneurship is hard and marketing isn’t easy! No matter how big you grow there’s always ups and downs. Being decisive is critical, but you have to understand that just because you decide doesn’t mean it’s going to happen right then. Tactics help, but you have to have that mindset before you see results.

Today we have an awesome guest, Terry Gremaux is a Social Media Marketing Expert, a wonderful Father and has grown his business tremendously using Social Media. What You'll Learn:

  • The 5 things you should add to your morning routine.
  • Why you need to make a decision and stick to it.
  • Why you should be happy going through tough times.

Hosted on Acast. See acast.com/privacy for more information.

]]> Entrepreneurship is hard and marketing isn’t easy! No matter how big you grow there’s always ups and downs. Being decisive is critical, but you have to understand that just because you decide doesn’t mean it’s going to happen right then. Tactics help, but you have to have that mindset before you see results.

Today we have an awesome guest, Terry Gremaux is a Social Media Marketing Expert, a wonderful Father and has grown his business tremendously using Social Media. What You'll Learn:

  • The 5 things you should add to your morning routine.
  • Why you need to make a decision and stick to it.
  • Why you should be happy going through tough times.

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 27 - Is Your Video Marketing Not Working? Time to Take the Red Pill GMS 27 - Is Your Video Marketing Not Working? Time to Take the Red Pill Tue, 10 Jan 2017 17:00:00 GMT 17:15 9d9c9b915df8cefd056e38476e170ea7 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0239 5b8988878ca6d2e42f7d0239 5b8987fb8ca6d2e42f7d01e1 Feeling confused as to why your video marketing is not working. Stop telling yourself these lies. In this excerpt from Ian Garlic’s Upcoming book, Right Story, Right Time the last video marketing strategy you will need,  Ian discusses the lies... Feeling confused as to why your video marketing is not working. Stop telling yourself these lies.

In this excerpt from Ian Garlic’s Upcoming book, Right Story, Right Time the last video marketing strategy you will need,  Ian discusses the lies we tell ourselves, the lies society tells us about marketing and the cognitive biases, the lies our brains tell us.

By identifying these lies we can learn what REALLY makes people decide.  We get people to decide faster and more often in our favor.

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]]> Feeling confused as to why your video marketing is not working. Stop telling yourself these lies.

In this excerpt from Ian Garlic’s Upcoming book, Right Story, Right Time the last video marketing strategy you will need,  Ian discusses the lies we tell ourselves, the lies society tells us about marketing and the cognitive biases, the lies our brains tell us.

By identifying these lies we can learn what REALLY makes people decide.  We get people to decide faster and more often in our favor.

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 026 - How to Use Live Video to Increase Engagement with Video and Live Streaming Expert Alessandra Colaci GMS 026 - How to Use Live Video to Increase Engagement with Video and Live Streaming Expert Alessandra Colaci Fri, 06 Jan 2017 17:00:00 GMT 35:20 d4efe722ac7f7a57434cf2f31c7546c1 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d023a 5b8988878ca6d2e42f7d023a 5b8987fb8ca6d2e42f7d01e1 Alessandra Colaci is here to help you with her marketing skills! In this episode, you'll learn how Alessandra utilizes LIVE STREAM and VIDEO for her marketing.

What you'll learn:

- How to be a marketing TRENDSETTER

- How to SPOT marketing trends before everyone else

- How to use LIVE VIDEO for your marketing

- The basic SETUP for your live video

Hosted on Acast. See acast.com/privacy for more information.

]]> Alessandra Colaci is here to help you with her marketing skills! In this episode, you'll learn how Alessandra utilizes LIVE STREAM and VIDEO for her marketing.

What you'll learn:

- How to be a marketing TRENDSETTER

- How to SPOT marketing trends before everyone else

- How to use LIVE VIDEO for your marketing

- The basic SETUP for your live video

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 025 - How to Double Your Revenue Immediately by Optimizing Your Cart With Digital Marketing Leader Deborah Katz GMS 025 - How to Double Your Revenue Immediately by Optimizing Your Cart With Digital Marketing Leader Deborah Katz Thu, 05 Jan 2017 17:00:00 GMT 36:51 ae00a5c2ba3d9a900182e6a15484e869 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d023b 5b8988878ca6d2e42f7d023b 5b8987fb8ca6d2e42f7d01e1 Are you ready to double year revenue INSTANTLY? Marketing leader, Deborah Katz, is here to tell YOU how you can optimize your cart. Listen NOW to know the secrets to multiplying your revenue!

What you'll learn:

- How to DOUBLE your revenue immediately

- High level strategies for selling PRODUCTS

- How to optimize your CART

- How to create a sense of URGENCY

Hosted on Acast. See acast.com/privacy for more information.

]]> Are you ready to double year revenue INSTANTLY? Marketing leader, Deborah Katz, is here to tell YOU how you can optimize your cart. Listen NOW to know the secrets to multiplying your revenue!

What you'll learn:

- How to DOUBLE your revenue immediately

- High level strategies for selling PRODUCTS

- How to optimize your CART

- How to create a sense of URGENCY

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 024 - Learn the Exact Value of Each Lead Source and Avoid the Biggest Mistakes in Online Marketing from Segmetrics Founder GMS 024 - Learn the Exact Value of Each Lead Source and Avoid the Biggest Mistakes in Online Marketing from Segmetrics Founder Wed, 04 Jan 2017 17:00:00 GMT 36:36 2265ae96dbb0fe70fb11428d70186ac5 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d023c 5b8988878ca6d2e42f7d023c 5b8987fb8ca6d2e42f7d01e1 Keith Perhac's here to tell you how you can learn the exact value of your lead sources. He's here to help you avoid the biggest mistakes in online marketing! With this episode, you'll learn more about Keith's story and how he's garnered success from his company Segmetrics.

What you'll learn:

- How to overcome the CHALLENGES of online marketing

- The EXACT values of your lead sources

- How case studies and stories are key parts of FUNNELS

- How to improve your BRANDING for your marketing

Hosted on Acast. See acast.com/privacy for more information.

]]> Keith Perhac's here to tell you how you can learn the exact value of your lead sources. He's here to help you avoid the biggest mistakes in online marketing! With this episode, you'll learn more about Keith's story and how he's garnered success from his company Segmetrics.

What you'll learn:

- How to overcome the CHALLENGES of online marketing

- The EXACT values of your lead sources

- How case studies and stories are key parts of FUNNELS

- How to improve your BRANDING for your marketing

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 023 - The Top Video Strategies for 2017 GMS 023 - The Top Video Strategies for 2017 Tue, 03 Jan 2017 17:00:00 GMT 10:41 3863630855268782dde69c328e312867 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d023d 5b8988878ca6d2e42f7d023d 5b8987fb8ca6d2e42f7d01e1 How prepared are you for this new year? You should be at the top of your game especially when it comes to your video marketing strategies. Here's what you should learn for this new year!

What you'll learn:

- How to come up with you video strategy for 2017

- How to constantly INNOVATE as a marketer

- How to use video marketing with DIRECT MAIL

- How to utilize STORY TELLING in your video marketing strategy

Hosted on Acast. See acast.com/privacy for more information.

]]> How prepared are you for this new year? You should be at the top of your game especially when it comes to your video marketing strategies. Here's what you should learn for this new year!

What you'll learn:

- How to come up with you video strategy for 2017

- How to constantly INNOVATE as a marketer

- How to use video marketing with DIRECT MAIL

- How to utilize STORY TELLING in your video marketing strategy

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 022 - Creating Your 2017 Marketing Plan and Content Calendar GMS 022 - Creating Your 2017 Marketing Plan and Content Calendar Mon, 02 Jan 2017 17:00:00 GMT 13:35 4451bab2bf38a65eff7a2a80be7a3869 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d023e 5b8988878ca6d2e42f7d023e 5b8987fb8ca6d2e42f7d01e1 Start your year RIGHT! For 2017, here's what you should do to create your marketing plan and content calendar. With these tips, you'll make 2017 the BEST YEAR EVER for your marketing!

What you'll learn:

- How to create a STRATEGY based on your ideal customer

- The best SYSTEM for the content you should develop

- What PRODUCTS to promote

- Your content CALENDAR for the year

Hosted on Acast. See acast.com/privacy for more information.

]]> Start your year RIGHT! For 2017, here's what you should do to create your marketing plan and content calendar. With these tips, you'll make 2017 the BEST YEAR EVER for your marketing!

What you'll learn:

- How to create a STRATEGY based on your ideal customer

- The best SYSTEM for the content you should develop

- What PRODUCTS to promote

- Your content CALENDAR for the year

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 021 - Marketing Legend Brian Kurtz Tells you how to Augment Your Digital Marketing With Direct Mail GMS 021 - Marketing Legend Brian Kurtz Tells you how to Augment Your Digital Marketing With Direct Mail Thu, 29 Dec 2016 17:00:00 GMT 58:51 0c992c192a02023bb65f2967c74ab509 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d023f 5b8988878ca6d2e42f7d023f 5b8987fb8ca6d2e42f7d01e1 In this episode, you'll learn how to augment your digital marketing by using DIRECT MAIL! Brian Kurtz is here to give you his latest insights and tips on how you can enhance your business and WIN at marketing.

What you'll learn:

- How to use DIRECT MAIL for digital marketing

- How you can use direct RESPONSE to your advantage

- How to increase the ENGANGEMENT of your prospects

- Why you should be "AGGRESSIVE" in your language

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode, you'll learn how to augment your digital marketing by using DIRECT MAIL! Brian Kurtz is here to give you his latest insights and tips on how you can enhance your business and WIN at marketing.

What you'll learn:

- How to use DIRECT MAIL for digital marketing

- How you can use direct RESPONSE to your advantage

- How to increase the ENGANGEMENT of your prospects

- Why you should be "AGGRESSIVE" in your language

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 020 - How to Set Your Business Goals in 2017 GMS 020 - How to Set Your Business Goals in 2017 Tue, 27 Dec 2016 17:00:00 GMT 9:16 8968b5a0777c50db464d2e1cf5632662 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0240 5b8988878ca6d2e42f7d0240 5b8987fb8ca6d2e42f7d01e1 In this episode, I'm giving you some tips on how you should set your business goals in 2017! Here's are some steps you can take to create EPIC marketing strategies to grow your business!

What you'll learn:

- How to plan your marketing strategies for 2017

- Your B-HAG (Big Hairy Audacious Goal)

- Why you should collect stories

- How to identify the stories that will enhance your business

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode, I'm giving you some tips on how you should set your business goals in 2017! Here's are some steps you can take to create EPIC marketing strategies to grow your business!

What you'll learn:

- How to plan your marketing strategies for 2017

- Your B-HAG (Big Hairy Audacious Goal)

- Why you should collect stories

- How to identify the stories that will enhance your business

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 019 - How to Find an Awesome Team to do Your Content GMS 019 - How to Find an Awesome Team to do Your Content Thu, 22 Dec 2016 17:00:00 GMT 35:14 63b27b0d9fa7b1c8ccef1c994e7fffce false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0241 5b8988878ca6d2e42f7d0241 5b8987fb8ca6d2e42f7d01e1 Version DONE is better than version NONE. I'm talking to Cara McCarron on how you can find the BEST team to do your content. Cara McCarron is an awesome mother who owns an EPIC content company. Here's everything you need to know to create AMAZING content.

What you'll learn:

- How to make all kinds of CONTENT

- How to create content STRATEGIES

- How to come up with the PERFECT team

- How to jump-start your website with VIDEO content

Hosted on Acast. See acast.com/privacy for more information.

]]> Version DONE is better than version NONE. I'm talking to Cara McCarron on how you can find the BEST team to do your content. Cara McCarron is an awesome mother who owns an EPIC content company. Here's everything you need to know to create AMAZING content.

What you'll learn:

- How to make all kinds of CONTENT

- How to create content STRATEGIES

- How to come up with the PERFECT team

- How to jump-start your website with VIDEO content

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 018 - How to Create Your Video Marketing Strategy in 9 Steps GMS 018 - How to Create Your Video Marketing Strategy in 9 Steps Tue, 20 Dec 2016 17:00:00 GMT 16:15 96b9fd259e9ca45ab2873c65c0a2737d false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0242 5b8988878ca6d2e42f7d0242 5b8987fb8ca6d2e42f7d01e1 For this episode, you'll learn the 9 steps to creating your video marketing strategy! Make your 2017 GREAT by creating a video marketing strategy to boost your business.

What you'll learn:

- Your IDEAL video marketing strategy

- Why you should MAKE a marketing strategy for 2017

- A layout GOAL for your strategy

- How to make your company GROW with a new video marketing strategy

Hosted on Acast. See acast.com/privacy for more information.

]]> For this episode, you'll learn the 9 steps to creating your video marketing strategy! Make your 2017 GREAT by creating a video marketing strategy to boost your business.

What you'll learn:

- Your IDEAL video marketing strategy

- Why you should MAKE a marketing strategy for 2017

- A layout GOAL for your strategy

- How to make your company GROW with a new video marketing strategy

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 017 - How to Fill Events and be a Better Speaker GMS 017 - How to Fill Events and be a Better Speaker Thu, 15 Dec 2016 17:00:00 GMT 46:13 91a808f47a22a30c6d5e9336a740e791 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0243 5b8988878ca6d2e42f7d0243 5b8987fb8ca6d2e42f7d01e1 In this episode, I'll be interviewing Jacki McLenaghanon how you can fill your events and become a better speaker! Here's everything you need to know on how to utilize marketing strategies to bring people to your event.

What you'll learn:

- How to make your events STINK-PROOF

- How to promote your event ONLINE

- How to get to know you AUDIENCE faster

- How to fill your FIRST event

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode, I'll be interviewing Jacki McLenaghanon how you can fill your events and become a better speaker! Here's everything you need to know on how to utilize marketing strategies to bring people to your event.

What you'll learn:

- How to make your events STINK-PROOF

- How to promote your event ONLINE

- How to get to know you AUDIENCE faster

- How to fill your FIRST event

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 016 - How Trump Won and Hillary Lost GMS 016 - How Trump Won and Hillary Lost Tue, 13 Dec 2016 17:00:00 GMT 19:46 5825941751b34a6c85a377c784f8d9e9 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0244 5b8988878ca6d2e42f7d0244 5b8987fb8ca6d2e42f7d01e1 Whether or not you wanted Trump to become president, he won because of MARKETING. With a great marketing strategy, you can influence millions of people to your cause. Here's how Trump did it.

What you'll learn:

- How Trump won through MARKETING

- The power of the EMOTIONAL response

- How EXPOSURE played its part in Trump's success as a presidential candidate

- How Trump won through FILTER BUBBLES

Hosted on Acast. See acast.com/privacy for more information.

]]> Whether or not you wanted Trump to become president, he won because of MARKETING. With a great marketing strategy, you can influence millions of people to your cause. Here's how Trump did it.

What you'll learn:

- How Trump won through MARKETING

- The power of the EMOTIONAL response

- How EXPOSURE played its part in Trump's success as a presidential candidate

- How Trump won through FILTER BUBBLES

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 015 - How to Succeed and Succeed Again (Even in Crochet) GMS 015 - How to Succeed and Succeed Again (Even in Crochet) Thu, 08 Dec 2016 17:00:00 GMT 35:38 2b73bcd54e3fa3b3363bf5e2dddeb56e false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0245 5b8988878ca6d2e42f7d0245 5b8987fb8ca6d2e42f7d01e1 Join us today as I interview Dennis Crosby on how to succeed over and over again! In this episode, Dennis will share all the tricks, tips, and secrets to achieve endless success!

What you'll learn:

- How he succeeded with his 4-HOUR work week

- How he built his businesses by writing STORIES

- How he started his CROCHET business

- How to build media PLATFORMS for people

Hosted on Acast. See acast.com/privacy for more information.

]]> Join us today as I interview Dennis Crosby on how to succeed over and over again! In this episode, Dennis will share all the tricks, tips, and secrets to achieve endless success!

What you'll learn:

- How he succeeded with his 4-HOUR work week

- How he built his businesses by writing STORIES

- How he started his CROCHET business

- How to build media PLATFORMS for people

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 014 - Increase Leads and Profits using Case Stories for Online Reputation Management GMS 014 - Increase Leads and Profits using Case Stories for Online Reputation Management Tue, 06 Dec 2016 17:00:00 GMT 7:07 8f71f0186d863fae13366e37f6c26a44 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0246 5b8988878ca6d2e42f7d0246 5b8987fb8ca6d2e42f7d01e1 Increasing your leads and profits with CASE STORIES has never been easier! When you use case stories for online reputation management, you'll be able to increase your organic followers.

What you'll learn: 

- How to place your content on the FIRST page of Google Search

- How to encourage people through POSITIVE case stories

- How to use VIDEO case stories for increasing your customers

- How to get people to TALK about you.

Hosted on Acast. See acast.com/privacy for more information.

]]> Increasing your leads and profits with CASE STORIES has never been easier! When you use case stories for online reputation management, you'll be able to increase your organic followers.

What you'll learn: 

- How to place your content on the FIRST page of Google Search

- How to encourage people through POSITIVE case stories

- How to use VIDEO case stories for increasing your customers

- How to get people to TALK about you.

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 013 - Gary Vaynerchuk’s Success Secret (Besides the Hustle) GMS 013 - Gary Vaynerchuk’s Success Secret (Besides the Hustle) Thu, 01 Dec 2016 17:00:00 GMT 18:26 bcaf4cb47cf6e5e81b3111a614549308 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0247 5b8988878ca6d2e42f7d0247 5b8987fb8ca6d2e42f7d01e1 This episode of the Garlic Marketing Show is short but amazing because of the GREAT Gary Vaynerchuk. This intense interview will show you how success results from Gary Vee's mindset and use of storytelling.

What you'll learn:

- How to get the BEST social media for great feedback

- How to GROW your business in a few short years

- How Gary Vee built his brand with STORYTELLING

- How to REWIRE your brain to make decisions faster

Hosted on Acast. See acast.com/privacy for more information.

]]> This episode of the Garlic Marketing Show is short but amazing because of the GREAT Gary Vaynerchuk. This intense interview will show you how success results from Gary Vee's mindset and use of storytelling.

What you'll learn:

- How to get the BEST social media for great feedback

- How to GROW your business in a few short years

- How Gary Vee built his brand with STORYTELLING

- How to REWIRE your brain to make decisions faster

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 012 - Testimonials Stink GMS 012 - Testimonials Stink Tue, 29 Nov 2016 17:00:00 GMT 6:11 55105a02f9f7a1811bef7b37d27aca8d false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0248 5b8988878ca6d2e42f7d0248 5b8987fb8ca6d2e42f7d01e1 Here's a quick episode on why you should avoid using testimonials! Use CASE STORIES not testimonials. Here's everything you need to know about testimonials and why you should stop using them.

- Why REFERRALS work so well

- Why testimonials STINK

- Why case STORIES are better

- Great TOOLS for searching case stories

Hosted on Acast. See acast.com/privacy for more information.

]]> Here's a quick episode on why you should avoid using testimonials! Use CASE STORIES not testimonials. Here's everything you need to know about testimonials and why you should stop using them.

- Why REFERRALS work so well

- Why testimonials STINK

- Why case STORIES are better

- Great TOOLS for searching case stories

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 011 - How to use a Book to get a 50 to 1 Return and the Big Opportunity Tucker Max Sees in Youtube Part 2 GMS 011 - How to use a Book to get a 50 to 1 Return and the Big Opportunity Tucker Max Sees in Youtube Part 2 Thu, 24 Nov 2016 17:00:00 GMT 29:32 86e20c5a73e6bd4b30aa171a1436cc4e false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0249 5b8988878ca6d2e42f7d0249 5b8987fb8ca6d2e42f7d01e1 This is part 2 of the interview with Tucker Max! In this episode you'll find out what strategies and systems Tucker Max uses for Book in a Box.

What you'll learn:

- Tucker's business STRATEGIES

- How he has brought SUCCESS to Book in a Box

- The power of the CASE STORIES in Tucker's website

- How videos are the FUTURE of marketing

 

Hosted on Acast. See acast.com/privacy for more information.

]]> This is part 2 of the interview with Tucker Max! In this episode you'll find out what strategies and systems Tucker Max uses for Book in a Box.

What you'll learn:

- Tucker's business STRATEGIES

- How he has brought SUCCESS to Book in a Box

- The power of the CASE STORIES in Tucker's website

- How videos are the FUTURE of marketing

 

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 010 - Increase Website Conversions With Case Stories Not Case Studies GMS 010 - Increase Website Conversions With Case Stories Not Case Studies Tue, 22 Nov 2016 17:00:00 GMT 10:21 b8f93b324de1f734227a63f863702d7b false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d024a 5b8988878ca6d2e42f7d024a 5b8987fb8ca6d2e42f7d01e1 Significantly increase your website conversions with CASE STORIES. Take case studies to the highest level by telling stories. Through this episode, you will understand the power of the story and how it will make your customers buy your products and... Significantly increase your website conversions with CASE STORIES. Take case studies to the highest level by telling stories. Through this episode, you will understand the power of the story and how it will make your customers buy your products and services.

What you'll learn:

- Why you should use Case STORIES not Case Studies

- How to COLLECT stories

- How to SOURCE stories

- How to OPTIMIZE your website with stories

Hosted on Acast. See acast.com/privacy for more information.

]]> Significantly increase your website conversions with CASE STORIES. Take case studies to the highest level by telling stories. Through this episode, you will understand the power of the story and how it will make your customers buy your products and services.

What you'll learn:

- Why you should use Case STORIES not Case Studies

- How to COLLECT stories

- How to SOURCE stories

- How to OPTIMIZE your website with stories

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 009 - How to use a Book to get a 50 to 1 Return and the Big Opportunity Tucker Max Sees in Youtube GMS 009 - How to use a Book to get a 50 to 1 Return and the Big Opportunity Tucker Max Sees in Youtube Thu, 17 Nov 2016 17:00:00 GMT 28:01 48bf54c12b0bc712a6a876b924daafd1 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d024b 5b8988878ca6d2e42f7d024b 5b8987fb8ca6d2e42f7d01e1 Check out the first part of my interview with Tucker Max on how he and his company have achieved success through books! Hit rock bottom? Tucker Max will show you how to bounce back and be better than ever! 

What you'll learn:

- The importance of books

- Why you don't need to be good at writing

- How to manage your business

- How to focus on what you're great at

Hosted on Acast. See acast.com/privacy for more information.

]]> Check out the first part of my interview with Tucker Max on how he and his company have achieved success through books! Hit rock bottom? Tucker Max will show you how to bounce back and be better than ever! 

What you'll learn:

- The importance of books

- Why you don't need to be good at writing

- How to manage your business

- How to focus on what you're great at

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 008 - Creating Effective Case Studies That Sell in 7 Steps GMS 008 - Creating Effective Case Studies That Sell in 7 Steps Tue, 15 Nov 2016 17:00:00 GMT 8:33 a4c781064d9eb131294775e0f0f025c0 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d024c 5b8988878ca6d2e42f7d024c 5b8987fb8ca6d2e42f7d01e1 In this episode, you'll find out the 7 CRUCIAL steps in creating effective case studies. Through these case “stories,” you’ll improve your marketing and increase your sales. All you have to do is learn these steps to know the secrets behind creating AMAZING case stories. What you’ll learn:

- The 7 steps of creating effective case stories

- To identify who you want to sell to

- Find case studies that work

- Creating the ideal case story for your channel

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode, you'll find out the 7 CRUCIAL steps in creating effective case studies. Through these case “stories,” you’ll improve your marketing and increase your sales. All you have to do is learn these steps to know the secrets behind creating AMAZING case stories. What you’ll learn:

- The 7 steps of creating effective case stories

- To identify who you want to sell to

- Find case studies that work

- Creating the ideal case story for your channel

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[GMS 007 - Entrepreneur's #1 Marketer in The US unveils his success secrets]]> Thu, 10 Nov 2016 17:00:00 GMT 22:17 848bf21bd4d87714ccc890adde4753be false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d024d 5b8988878ca6d2e42f7d024d 5b8987fb8ca6d2e42f7d01e1 Join me as I interview Neil Patel about his business expertise, his book, “Hustle,” and his accomplishments! Through this podcast, you’ll discover that you can achieve success by following your passion! Listen to this interview to know the hacks... Join me as I interview Neil Patel about his business expertise, his book, “Hustle,” and his accomplishments! Through this podcast, you’ll discover that you can achieve success by following your passion! Listen to this interview to know the hacks to you can take to grow your business and take care of your customers!

What you’ll learn:

- What EVERY business owner should know

- Neil Patel’s marketing TECHNIQUES

- Why you should OVER-DELIVER for your clients

- Key concepts from Neil’s book, “HUSTLE”

Hosted on Acast. See acast.com/privacy for more information.

]]> Join me as I interview Neil Patel about his business expertise, his book, “Hustle,” and his accomplishments! Through this podcast, you’ll discover that you can achieve success by following your passion! Listen to this interview to know the hacks to you can take to grow your business and take care of your customers!

What you’ll learn:

- What EVERY business owner should know

- Neil Patel’s marketing TECHNIQUES

- Why you should OVER-DELIVER for your clients

- Key concepts from Neil’s book, “HUSTLE”

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]]> GMS 006 - The Right Story at The Right Time GMS 006 - The Right Story at The Right Time Tue, 08 Nov 2016 17:00:00 GMT 20:21 53928155daf0c860aa2c384a2d55be17 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d024e 5b8988878ca6d2e42f7d024e 5b8987fb8ca6d2e42f7d01e1 When you tell the right story at the right time, you engage your clients to know more about your business. Telling the right story at the right time is important because you have to know the situation of your business and your customers. Learn how to... When you tell the right story at the right time, you engage your clients to know more about your business. Telling the right story at the right time is important because you have to know the situation of your business and your customers. Learn how to use the Internet to know the right time for your story. Improve your marketing today by becoming a MEDIA company! 

What you'll learn:

- To tell your PERFECT story properly

- To know the POWER of your story

- To discover the RIGHT time for your story through the Internet

- To become a MEDIA company

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]]> When you tell the right story at the right time, you engage your clients to know more about your business. Telling the right story at the right time is important because you have to know the situation of your business and your customers. Learn how to use the Internet to know the right time for your story. Improve your marketing today by becoming a MEDIA company! 

What you'll learn:

- To tell your PERFECT story properly

- To know the POWER of your story

- To discover the RIGHT time for your story through the Internet

- To become a MEDIA company

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 005 - The Secret to Super Successful Facebook Ads GMS 005 - The Secret to Super Successful Facebook Ads Thu, 03 Nov 2016 16:00:00 GMT 44:03 c07365ff5689f5821160abfd1b4a8c06 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d024f 5b8988878ca6d2e42f7d024f 5b8987fb8ca6d2e42f7d01e1 We have all either said or heard someone say that Facebook ads don’t work. The truth is when used properly Facebook can grow your business really fast. I am joined this week by Kim Snider the founder of Sync2CRM, a software that connects your... We have all either said or heard someone say that Facebook ads don’t work. The truth is when used properly Facebook can grow your business really fast.

I am joined this week by Kim Snider the founder of Sync2CRM, a software that connects your Facebook campaigns directly to your CRM. People are 77% more likely to convert after seeing the same message on different platforms and Sync2CRM makes that process automatic.

What you’ll learn

  • Why you should consider using FB live in place of blog content
  • The secret to building a successful Facebook funnel
  • The downside to outsourcing your Facebook ads

Connect with today’s guest:

http://sync2crm.com

https://www.facebook.com/Sync2CRM

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]]> We have all either said or heard someone say that Facebook ads don’t work. The truth is when used properly Facebook can grow your business really fast.

I am joined this week by Kim Snider the founder of Sync2CRM, a software that connects your Facebook campaigns directly to your CRM. People are 77% more likely to convert after seeing the same message on different platforms and Sync2CRM makes that process automatic.

What you’ll learn

  • Why you should consider using FB live in place of blog content
  • The secret to building a successful Facebook funnel
  • The downside to outsourcing your Facebook ads

Connect with today’s guest:

http://sync2crm.com

https://www.facebook.com/Sync2CRM

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 004 - Increase SEO and Organic Traffic with Case Studies GMS 004 - Increase SEO and Organic Traffic with Case Studies Tue, 01 Nov 2016 16:00:00 GMT 9:14 82a386c875cbfa395b28965cef0ffa48 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0250 5b8988878ca6d2e42f7d0250 5b8987fb8ca6d2e42f7d01e1 Through case studies and case stories, you can enhance your company’s SEO value. When you tell the right story at the right time, you become the solution to your clients’ problems. If people can relate to your story, you’ll generate organic... Through case studies and case stories, you can enhance your company’s SEO value. When you tell the right story at the right time, you become the solution to your clients’ problems. If people can relate to your story, you’ll generate organic search traffic. All you need to do is tell your customer’s stories to bring your SEO to the next level!

What you’ll learn

  • How to capitalize on people’s intention
  • The three things you need to do to increase your traffic
  • Why you need a success story page

Hosted on Acast. See acast.com/privacy for more information.

]]> Through case studies and case stories, you can enhance your company’s SEO value. When you tell the right story at the right time, you become the solution to your clients’ problems. If people can relate to your story, you’ll generate organic search traffic. All you need to do is tell your customer’s stories to bring your SEO to the next level!

What you’ll learn

  • How to capitalize on people’s intention
  • The three things you need to do to increase your traffic
  • Why you need a success story page

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 003 - How to Do Social Media and Actually Make Money GMS 003 - How to Do Social Media and Actually Make Money Thu, 27 Oct 2016 16:00:00 GMT 0 bd47bce902423d12acdc78cbbfd64ed9 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0251 5b8988878ca6d2e42f7d0251 5b8987fb8ca6d2e42f7d01e1 There are many businesses that want to be on social media for the wrong reasons. Social media can be a very useful tool for your business but you need to have goals and a plan just like any other marketing effort. This week I talk with Marty...  

There are many businesses that want to be on social media for the wrong reasons. Social media can be a very useful tool for your business but you need to have goals and a plan just like any other marketing effort.

This week I talk with Marty McDonald the founder of the social media agency Bad Rhino. Take some time to listen to how he approaches new social media campaigns before deciding to go all in on your own.

What you’ll learn

  • Why your social media strategy needs to tie into all your marketing
  • How to have a presence on social media
  • Why your goal with social media shouldn’t be to sell more
  • The real reason you need to use video in your marketing

Connect with today’s guest:

http://badrhinoinc.com

Hosted on Acast. See acast.com/privacy for more information.

]]>  

There are many businesses that want to be on social media for the wrong reasons. Social media can be a very useful tool for your business but you need to have goals and a plan just like any other marketing effort.

This week I talk with Marty McDonald the founder of the social media agency Bad Rhino. Take some time to listen to how he approaches new social media campaigns before deciding to go all in on your own.

What you’ll learn

  • Why your social media strategy needs to tie into all your marketing
  • How to have a presence on social media
  • Why your goal with social media shouldn’t be to sell more
  • The real reason you need to use video in your marketing

Connect with today’s guest:

http://badrhinoinc.com

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 002 - How to Increase Website Conversions Overnight GMS 002 - How to Increase Website Conversions Overnight Thu, 20 Oct 2016 16:00:00 GMT 0 be61aac999e6cae24dba8795f927764a false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0252 5b8988878ca6d2e42f7d0252 5b8987fb8ca6d2e42f7d01e1 Most people are familiar with online chat as a customer service tool for large companies. What if you could use online chat to increase conversions and sales on your website? This week I am joined by Jim Bert who is the head of marketing and sales for... Most people are familiar with online chat as a customer service tool for large companies. What if you could use online chat to increase conversions and sales on your website?

This week I am joined by Jim Bert who is the head of marketing and sales for Apex Chat. Throw out all your preconceived ideas about online chat and learn how adding a live chat feature to your website can increase conversions by 40%.

What you’ll learn:

  • Best practices for putting chat on your website
  • The importance of connecting at the height of interest
  • The key to getting customers to start a chat

Connect with today’s guest:

http://www1.apexchat.com/

Hosted on Acast. See acast.com/privacy for more information.

]]> Most people are familiar with online chat as a customer service tool for large companies. What if you could use online chat to increase conversions and sales on your website?

This week I am joined by Jim Bert who is the head of marketing and sales for Apex Chat. Throw out all your preconceived ideas about online chat and learn how adding a live chat feature to your website can increase conversions by 40%.

What you’ll learn:

  • Best practices for putting chat on your website
  • The importance of connecting at the height of interest
  • The key to getting customers to start a chat

Connect with today’s guest:

http://www1.apexchat.com/

Hosted on Acast. See acast.com/privacy for more information.

]]> GMS 001 - Overcome your fear of speaking and improve every part of your life: NYT Bestseller Michael Port GMS 001 - Overcome your fear of speaking and improve every part of your life: NYT Bestseller Michael Port Thu, 13 Oct 2016 16:00:00 GMT 0 6151b0d13afdc7a61d879e2e8671450d false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0253 5b8988878ca6d2e42f7d0253 5b8987fb8ca6d2e42f7d01e1 We have all been in a situation where we have felt uncomfortable speaking in front of people. This discomfort may come from feeling unprepared or a fear of approval but overcoming this fear can improve every part of your life. NYT bestseller and... We have all been in a situation where we have felt uncomfortable speaking in front of people. This discomfort may come from feeling unprepared or a fear of approval but overcoming this fear can improve every part of your life.

NYT bestseller and founder of Heroic Public Speaking Michael Port joins me to discuss how overcoming your fear of public speaking can change your business and your life.

What you’ll learn:

  • Why flexibility makes a better leader
  • How to overcome your fear of rejection
  • How to deal with the added pressure of high stakes situation
  • Why you need to focus on results over approval

 

Connect with today’s guest:

http://heroicpublicspeaking.com/

Hosted on Acast. See acast.com/privacy for more information.

]]> We have all been in a situation where we have felt uncomfortable speaking in front of people. This discomfort may come from feeling unprepared or a fear of approval but overcoming this fear can improve every part of your life.

NYT bestseller and founder of Heroic Public Speaking Michael Port joins me to discuss how overcoming your fear of public speaking can change your business and your life.

What you’ll learn:

  • Why flexibility makes a better leader
  • How to overcome your fear of rejection
  • How to deal with the added pressure of high stakes situation
  • Why you need to focus on results over approval

 

Connect with today’s guest:

http://heroicpublicspeaking.com/

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[GMS 000 - Stories, Strategies and Videos That Don't Stink]]> Fri, 30 Sep 2016 22:36:59 GMT 18:48 8dbc23af9d15219530e60e2a455f32d7 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0254 5b8988878ca6d2e42f7d0254 5b8987fb8ca6d2e42f7d01e1 In this episode Ian discusses why he decided to rebrand the podcast and shift gears. He also shares what you can expect in future episodes moving forward. TAO was an incredible experience, but GMS is sure to deliver and more aligned with our vision...

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]]>

Hosted on Acast. See acast.com/privacy for more information.

]]> Taking the Fire, Aim, Ready Approach to Life and Business with Eliot Wagonheim - TAO 54 Taking the Fire, Aim, Ready Approach to Life and Business with Eliot Wagonheim - TAO 54 Tue, 12 Jul 2016 16:00:00 GMT 35:27 7f789e476ad4bffdf7f58c81a55ae411 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0255 5b8988878ca6d2e42f7d0255 5b8987fb8ca6d2e42f7d01e1 Uncommon business wisdom is often what we need to challenge the norm and move toward continual growth. Eliot Wagonheim is lawyer, writer, educator, speaker and strategist. He has built a successful law practice by providing exceptional service...  

Uncommon business wisdom is often what we need to challenge the norm and move toward continual growth.

Eliot Wagonheim is lawyer, writer, educator, speaker and strategist.

He has built a successful law practice by providing exceptional service client service, a track record of success in persuading judges and juries, negotiating acquisitions, crafting contracts, writing HR policies and pushing within the legal field. His work has earned him numerous industry accolades and a reputation as a pre-eminent business attorney.

Serving as a high acclaimed business lawyer, Eliot not only represented entrepreneurs, innovators, and creatives, but also came to the realization that his outlook and approach propelled him beyond the traditional lawyer’s role.

Through his FARsighted business philosophy and his Fire, Aim… Ready platform, Eliot teaches clients and business owners how to achieve goals, manage risks, and overcome life obstacles.

Favorite Business Book:

Mindset Principle:

  • To continually improve to get where I’m going in order to forgive where I’ve been

Business Advice:

  • Get to know your customers without having an agenda

Favorite Quote:

Success is a lousy teacher because it conveniences smart people they can not fail - Bill Gates 

Connect with today’s guest:

FARsighted Business - Learn more about Elliot’s Fire, Aim… Ready insights.

Wagonheim.com - Learn more about Elliot’s law pratice and legal conunsel.

@Wagonheim - Connect with Elliott on Twitter

Hosted on Acast. See acast.com/privacy for more information.

]]>  

Uncommon business wisdom is often what we need to challenge the norm and move toward continual growth.

Eliot Wagonheim is lawyer, writer, educator, speaker and strategist.

He has built a successful law practice by providing exceptional service client service, a track record of success in persuading judges and juries, negotiating acquisitions, crafting contracts, writing HR policies and pushing within the legal field. His work has earned him numerous industry accolades and a reputation as a pre-eminent business attorney.

Serving as a high acclaimed business lawyer, Eliot not only represented entrepreneurs, innovators, and creatives, but also came to the realization that his outlook and approach propelled him beyond the traditional lawyer’s role.

Through his FARsighted business philosophy and his Fire, Aim… Ready platform, Eliot teaches clients and business owners how to achieve goals, manage risks, and overcome life obstacles.

Favorite Business Book:

Mindset Principle:

  • To continually improve to get where I’m going in order to forgive where I’ve been

Business Advice:

  • Get to know your customers without having an agenda

Favorite Quote:

Success is a lousy teacher because it conveniences smart people they can not fail - Bill Gates 

Connect with today’s guest:

FARsighted Business - Learn more about Elliot’s Fire, Aim… Ready insights.

Wagonheim.com - Learn more about Elliot’s law pratice and legal conunsel.

@Wagonheim - Connect with Elliott on Twitter

Hosted on Acast. See acast.com/privacy for more information.

]]> The art of proving your relevance in the eyes of search engines with Stephen Christopher - TAO 53 The art of proving your relevance in the eyes of search engines with Stephen Christopher - TAO 53 Tue, 05 Jul 2016 16:00:00 GMT 38:02 8ba1c5f6a3bf25f51a78b20ba7150925 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0256 5b8988878ca6d2e42f7d0256 5b8987fb8ca6d2e42f7d01e1 Years ago they said SEO was dead but in actuality, it has only continued to evolve. What worked in 2009 won’t cut it today. Video is reemerging on the scene and being the solution to your customers problems in search is where the winners take over... Years ago they said SEO was dead but in actuality, it has only continued to evolve. What worked in 2009 won’t cut it today. Video is reemerging on the scene and being the solution to your customers problems in search is where the winners take over market share.

Stephen Christopher is the founder of Seequs Marketing Technologies, a web marketing firm designed to help business owners achieve results they never thought possible. Before starting Seequs, Stephen founded and guided several other businesses to great success, but it was his mortgage company that ultimately changed the course of his entrepreneurial journey.

With the crash of the mortgage industry in 2008, Stephen learned what it’s like to go from profitable to over $100,000 in debt…literally overnight. This failure imparted more wisdom about business than any school or program could ever teach him.

With nearly a decade of experience in search engine optimization (SEO) and online marketing, he’s seen it done wrong–and he knows how to do it right. If you want real actionable tactics in Facebook Live video, Google knowledge cards and quantum mind shifts, kick back and press play.

Favorite Business Books:

Mindset Principle:

  • The mindset of doing the impossible because others have done it

Business Advice:

  • Stop making excuses

Favorite Quote:

Whatever the mind can conceive it and believe, it can achieve. - Napoleon Hill

Connect with today’s guest:

Seequs Marketing  - Learn more about Stephen’s company

Business Revolution Podcast - Listen to Stephen’s podcast

Request to join Ian’s new Facebook Group

Hosted on Acast. See acast.com/privacy for more information.

]]> Years ago they said SEO was dead but in actuality, it has only continued to evolve. What worked in 2009 won’t cut it today. Video is reemerging on the scene and being the solution to your customers problems in search is where the winners take over market share.

Stephen Christopher is the founder of Seequs Marketing Technologies, a web marketing firm designed to help business owners achieve results they never thought possible. Before starting Seequs, Stephen founded and guided several other businesses to great success, but it was his mortgage company that ultimately changed the course of his entrepreneurial journey.

With the crash of the mortgage industry in 2008, Stephen learned what it’s like to go from profitable to over $100,000 in debt…literally overnight. This failure imparted more wisdom about business than any school or program could ever teach him.

With nearly a decade of experience in search engine optimization (SEO) and online marketing, he’s seen it done wrong–and he knows how to do it right. If you want real actionable tactics in Facebook Live video, Google knowledge cards and quantum mind shifts, kick back and press play.

Favorite Business Books:

Mindset Principle:

  • The mindset of doing the impossible because others have done it

Business Advice:

  • Stop making excuses

Favorite Quote:

Whatever the mind can conceive it and believe, it can achieve. - Napoleon Hill

Connect with today’s guest:

Seequs Marketing  - Learn more about Stephen’s company

Business Revolution Podcast - Listen to Stephen’s podcast

Request to join Ian’s new Facebook Group

Hosted on Acast. See acast.com/privacy for more information.

]]> $150 million dollar brand manager and 10 year PR veteran Jen Berson shares winning formula for entrepreneurs - TAO 52 $150 million dollar brand manager and 10 year PR veteran Jen Berson shares winning formula for entrepreneurs - TAO 52 Tue, 21 Jun 2016 20:40:08 GMT 39:20 fd73894ab02bcabaf9877b94ca9daaab false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0257 5b8988878ca6d2e42f7d0257 5b8987fb8ca6d2e42f7d01e1 With the shift from print to digital media, you may be asking yourself if PR is still relevant and the impact could it potentially have on your business. Jen Berson know’s a thing or two when it comes to PR. Having spent 10 years in the industry... With the shift from print to digital media, you may be asking yourself if PR is still relevant and the impact could it potentially have on your business. Jen Berson know’s a thing or two when it comes to PR. Having spent 10 years in the industry navigating her way to now working with $150 million dollar brand, she’s managed to stay ahead of the curve.

Jennifer founded Jeneration PR in 2005 after several years of practicing as a civil litigation attorney. Frustrated with the lack of creativity and slow pace of work in litigation, she began promoting a cosmetics line that she discovered on a trip to Europe and enjoyed it so much that it served as a catalyst to leave the legal field and pursue a full-time career in public relations.

Jennifer is now a regularly featured PR & social media expert on American Express OPEN Forum for small business and has been featured in the New York Times, Entrepreneur magazine, Fox 11 News and more. Tune in to hear the real deal on PR and how you can take advantage of the shift to digital, social media and influencer marketing.  

Favorite Business Book:

Mindset Principle:

  • Adding value all the time and making it actionable

Business Advice:

  • Understand how your brand and products fit inside the ecosystem of the web

Favorite Quote:

  • “Strive not to be of success, but rather to be of value.” - Albert Einstein  

Connect with today’s guest:

Jeneration PR - Check out Jen’s website if you're interested in learning more about her PR services. 

Jeneration Insiders Facebook Group -  Get access to Jen’s Facebook group for entrepreneurs.

Request to join Ian’s new Facebook Group

Hosted on Acast. See acast.com/privacy for more information.

]]> With the shift from print to digital media, you may be asking yourself if PR is still relevant and the impact could it potentially have on your business. Jen Berson know’s a thing or two when it comes to PR. Having spent 10 years in the industry navigating her way to now working with $150 million dollar brand, she’s managed to stay ahead of the curve.

Jennifer founded Jeneration PR in 2005 after several years of practicing as a civil litigation attorney. Frustrated with the lack of creativity and slow pace of work in litigation, she began promoting a cosmetics line that she discovered on a trip to Europe and enjoyed it so much that it served as a catalyst to leave the legal field and pursue a full-time career in public relations.

Jennifer is now a regularly featured PR & social media expert on American Express OPEN Forum for small business and has been featured in the New York Times, Entrepreneur magazine, Fox 11 News and more. Tune in to hear the real deal on PR and how you can take advantage of the shift to digital, social media and influencer marketing.  

Favorite Business Book:

Mindset Principle:

  • Adding value all the time and making it actionable

Business Advice:

  • Understand how your brand and products fit inside the ecosystem of the web

Favorite Quote:

  • “Strive not to be of success, but rather to be of value.” - Albert Einstein  

Connect with today’s guest:

Jeneration PR - Check out Jen’s website if you're interested in learning more about her PR services. 

Jeneration Insiders Facebook Group -  Get access to Jen’s Facebook group for entrepreneurs.

Request to join Ian’s new Facebook Group

Hosted on Acast. See acast.com/privacy for more information.

]]> Looking Around The Corner in Social Media Snapchat? Not yet for most says Social Media Strategist Marty McDonald of Bad Rhino - TAO 51 Looking Around The Corner in Social Media Snapchat? Not yet for most says Social Media Strategist Marty McDonald of Bad Rhino - TAO 51 Tue, 14 Jun 2016 17:05:21 GMT 41:43 fe6fc4225c31b232bf832dd9c3fa56f5 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0258 5b8988878ca6d2e42f7d0258 5b8987fb8ca6d2e42f7d01e1 How do you stay ahead of the game when it feels like a new platform is popping up every week? What happens when you blindly follow gurus without having a strategy in place? Marty McDonald has used social media strategies to actively recruit and...  

How do you stay ahead of the game when it feels like a new platform is popping up every week? What happens when you blindly follow gurus without having a strategy in place?

Marty McDonald has used social media strategies to actively recruit and build an online marketing business for over 9 years. He quickly realized the power of Social Media in Recruitment Marketing and Business. Since 2008, Marty has consulted with Small businesses and Startups to help them get off the ground.

Listen to this episode and learn why you need to treat Social Media like glue and the dangers of relying on one strategy to support your business.

 Favorite Business Book:

Mindset Principle:

  • Gratitude in the present moment

Business Advice:

  • Always keep learning

Favorite Quote:

  • “You're too soft.” - I think of when I want to complaint about my situation

Connect with today’s guest:

Bad Rhino Inc. - Visit Marty’s site to learn how Social Media can impact your business.

Request to join Ian’s new Facebook Group

Hosted on Acast. See acast.com/privacy for more information.

]]>  

How do you stay ahead of the game when it feels like a new platform is popping up every week? What happens when you blindly follow gurus without having a strategy in place?

Marty McDonald has used social media strategies to actively recruit and build an online marketing business for over 9 years. He quickly realized the power of Social Media in Recruitment Marketing and Business. Since 2008, Marty has consulted with Small businesses and Startups to help them get off the ground.

Listen to this episode and learn why you need to treat Social Media like glue and the dangers of relying on one strategy to support your business.

 Favorite Business Book:

Mindset Principle:

  • Gratitude in the present moment

Business Advice:

  • Always keep learning

Favorite Quote:

  • “You're too soft.” - I think of when I want to complaint about my situation

Connect with today’s guest:

Bad Rhino Inc. - Visit Marty’s site to learn how Social Media can impact your business.

Request to join Ian’s new Facebook Group

Hosted on Acast. See acast.com/privacy for more information.

]]> Why you shouldn’t start a podcast and how to make money if you do - TAO 50 Why you shouldn’t start a podcast and how to make money if you do - TAO 50 Tue, 07 Jun 2016 17:44:47 GMT 35:17 e5b42537581ed14c56037825188d2f6f false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0259 5b8988878ca6d2e42f7d0259 5b8987fb8ca6d2e42f7d01e1 Podcasting is the hot buzzword in marketing right now, but very few if any people are making money with it. The gurus have sold the dream and the masses buy into the gold rush mentality. Jonathan “The Producer” Rivera knows a thing or two when it... Podcasting is the hot buzzword in marketing right now, but very few if any people are making money with it. The gurus have sold the dream and the masses buy into the gold rush mentality.

Jonathan “The Producer” Rivera knows a thing or two when it comes to making money from podcasting and he’s a breath of much needed fresh air in the industry. Since 2013 he’s been partnering with his mentors under the Podcast Factory network to provide value to audiences all across the planet. In that time Jonathan has created multiple profitable shows in several verticals and averages upwards of $1 per download.

Stop everything you’re doing right now if you’ve ever considered podcasting. If you want to learn from one of the best in the game, listen and learn Jonathan’s top 10 podcast recipes including how to get to the top of iTunes.   

Favorite Business Book:

Mindset Principle:

  • Growth and legacy

Business Advice:

  • Think long-term  

Favorite Quote:

  • You gotta do the work if you want results - Gary Vaynerchuk

Connect with today’s guest:

Thepodcastfactory.com/tao - Go here to Jonthan’s 10 podcast recipes.

Request to join Ian’s new Facebook Group

Hosted on Acast. See acast.com/privacy for more information.

]]> Podcasting is the hot buzzword in marketing right now, but very few if any people are making money with it. The gurus have sold the dream and the masses buy into the gold rush mentality.

Jonathan “The Producer” Rivera knows a thing or two when it comes to making money from podcasting and he’s a breath of much needed fresh air in the industry. Since 2013 he’s been partnering with his mentors under the Podcast Factory network to provide value to audiences all across the planet. In that time Jonathan has created multiple profitable shows in several verticals and averages upwards of $1 per download.

Stop everything you’re doing right now if you’ve ever considered podcasting. If you want to learn from one of the best in the game, listen and learn Jonathan’s top 10 podcast recipes including how to get to the top of iTunes.   

Favorite Business Book:

Mindset Principle:

  • Growth and legacy

Business Advice:

  • Think long-term  

Favorite Quote:

  • You gotta do the work if you want results - Gary Vaynerchuk

Connect with today’s guest:

Thepodcastfactory.com/tao - Go here to Jonthan’s 10 podcast recipes.

Request to join Ian’s new Facebook Group

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Get 25% Conversions from Being a Guest on Podcasts with Tom Schwab - TAO 49 How to Get 25% Conversions from Being a Guest on Podcasts with Tom Schwab - TAO 49 Tue, 31 May 2016 17:42:18 GMT 32:33 b0330fd9d2faa17375cae3855c098a0f false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d025a 5b8988878ca6d2e42f7d025a 5b8987fb8ca6d2e42f7d01e1 Podcasting is the buzzword right now in inbound marketing. Everyone is hopping on the bandwagon to jump in on the fun, but it takes a lot of work to create a great show and stand out. What’s a better alternative? To be a guest on other people’s... Podcasting is the buzzword right now in inbound marketing. Everyone is hopping on the bandwagon to jump in on the fun, but it takes a lot of work to create a great show and stand out.

What’s a better alternative? To be a guest on other people’s shows. Tom Schwab has build a business that does just that. If you’ve ever wanted to get in front of a laser targeted audience, there’s no better inbound strategy.

And it doesn’t stop there. When you combine the potential for repurposing content, backlinks, and the ability to talk directly to your audience, podcasting has the potential to be a home run for your business.  

Reading Now:

Favorite Business Book:

Mindset Principle:

  • The growth mindset

Business Advice:

  • Build relationships. It’s not about chasing a transaction.

Favorite Quote:

  • “What’s ordinary to you is amazing to others.” – Derek Sivers

Connect with today’s guest:

Interviewvalet.com/TAO - Go here to learn more about Tom and the service he offers   

Request to join Ian’s new Facebook Group

Hosted on Acast. See acast.com/privacy for more information.

]]> Podcasting is the buzzword right now in inbound marketing. Everyone is hopping on the bandwagon to jump in on the fun, but it takes a lot of work to create a great show and stand out.

What’s a better alternative? To be a guest on other people’s shows. Tom Schwab has build a business that does just that. If you’ve ever wanted to get in front of a laser targeted audience, there’s no better inbound strategy.

And it doesn’t stop there. When you combine the potential for repurposing content, backlinks, and the ability to talk directly to your audience, podcasting has the potential to be a home run for your business.  

Reading Now:

Favorite Business Book:

Mindset Principle:

  • The growth mindset

Business Advice:

  • Build relationships. It’s not about chasing a transaction.

Favorite Quote:

  • “What’s ordinary to you is amazing to others.” – Derek Sivers

Connect with today’s guest:

Interviewvalet.com/TAO - Go here to learn more about Tom and the service he offers   

Request to join Ian’s new Facebook Group

Hosted on Acast. See acast.com/privacy for more information.

]]> 90% Open Rates: How to quadruple your optins with this stealth ninja marketing tactic with Heather Havenwood - TAO 48 90% Open Rates: How to quadruple your optins with this stealth ninja marketing tactic with Heather Havenwood - TAO 48 Tue, 24 May 2016 15:44:21 GMT 41:51 d61736cf8d4eebb06fe3564d919007ca false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d025b 5b8988878ca6d2e42f7d025b 5b8987fb8ca6d2e42f7d01e1 Heather Ann Havenwood, CEO of Havenwood Worldwide, LLC and Chief Sexy Boss, is a serial entrepreneur and is regarded as a top authority on Internet marketing, business strategies and marketing. Since marketing her first business in 1999, bringing... Heather Ann Havenwood, CEO of Havenwood Worldwide, LLC and Chief Sexy Boss, is a serial entrepreneur and is regarded as a top authority on Internet marketing, business strategies and marketing. Since marketing her first business in 1999, bringing together clients and personal coaches, she has played an active role in the online marketing world since before most even had a computer.

Through losing a client that didn’t receive an email Heather started testing a theory that has quadrupled her optin rates. She’s leveraged this ninja tactic with everything from local marketing to podcasting to live speaking engagements. If you’re not winning the battle over your customer’s inbox, this episode should be at the top of your iTunes queue.

 

Reading Now:

Favorite Business Book:

Mindset Principle:

  • Give yourself permission to fail

Business Advice:

  • Hire a coach and stop asking your friends for advice

Favorite Quote:

  • “The only way to grow is to go to a point of failure.” – Unknown

Connect with today’s guest:

Heather’s website

Heather’s book: Sexy Boss

Request to join Ian’s new Facebook Group

Hosted on Acast. See acast.com/privacy for more information.

]]> Heather Ann Havenwood, CEO of Havenwood Worldwide, LLC and Chief Sexy Boss, is a serial entrepreneur and is regarded as a top authority on Internet marketing, business strategies and marketing. Since marketing her first business in 1999, bringing together clients and personal coaches, she has played an active role in the online marketing world since before most even had a computer.

Through losing a client that didn’t receive an email Heather started testing a theory that has quadrupled her optin rates. She’s leveraged this ninja tactic with everything from local marketing to podcasting to live speaking engagements. If you’re not winning the battle over your customer’s inbox, this episode should be at the top of your iTunes queue.

 

Reading Now:

Favorite Business Book:

Mindset Principle:

  • Give yourself permission to fail

Business Advice:

  • Hire a coach and stop asking your friends for advice

Favorite Quote:

  • “The only way to grow is to go to a point of failure.” – Unknown

Connect with today’s guest:

Heather’s website

Heather’s book: Sexy Boss

Request to join Ian’s new Facebook Group

Hosted on Acast. See acast.com/privacy for more information.

]]> The Jerry Seinfeld branding coup that tripled sales in 18 months and how to WOW your customers for life with John Dwyer - TAO 47 The Jerry Seinfeld branding coup that tripled sales in 18 months and how to WOW your customers for life with John Dwyer - TAO 47 Tue, 17 May 2016 07:30:00 GMT 50:37 3acecd5e6e44865cb45e6c2484944a1a false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d025c 5b8988878ca6d2e42f7d025c 5b8987fb8ca6d2e42f7d01e1 What do you do when revenues aren’t making the mark? How do you bounce back when the heat is on from the looming competition that’s waiting for you to slip up? You wow!   That’s exactly what John Dwyer did for a major banking client when he... What do you do when revenues aren’t making the mark? How do you bounce back when the heat is on from the looming competition that’s waiting for you to slip up? You wow!  

That’s exactly what John Dwyer did for a major banking client when he got their brand in front of Jerry Seinfeld. But it didn’t stop there, John went on to get Jerry to become a spokesperson and tripled sales in just 18 months. Prior to launching The Institute of Wow, John established Dynamic Ideas where he honed his “wow factor” and was contracted by the likes of 7-11, Coca Cola, Westfield Malls and McDonalds.

If you’ve ever wondered how business mavericks like Richard Branson and Elon Musk create a niche where others don’t see an opportunity, this episode is a must listen. Hear how turf framers sold out of their entire inventory in a few short hours, a dilapidated Fiji resort that went from 30 to 80% occupancy, and what you can do to become the purple cow of your industry without a $500,000 Ad budget.

 

Favorite Business Book:

Purple Cow by Seth Godin

Mindset Principle:

Being the “Un” of my industry. Unconventional. Unlike anyone else.

Favorite Quote:

“Never, ever ever ever ever give up.” - Winston Churchill

Connect with today’s guest:

Explode Your Sales - Get FREE access to John’s event in Santa Monica, CA on June 1st.

Institute of Wow - Learn John’s top tips for wowing clients and prospects for life.

Hosted on Acast. See acast.com/privacy for more information.

]]> What do you do when revenues aren’t making the mark? How do you bounce back when the heat is on from the looming competition that’s waiting for you to slip up? You wow!  

That’s exactly what John Dwyer did for a major banking client when he got their brand in front of Jerry Seinfeld. But it didn’t stop there, John went on to get Jerry to become a spokesperson and tripled sales in just 18 months. Prior to launching The Institute of Wow, John established Dynamic Ideas where he honed his “wow factor” and was contracted by the likes of 7-11, Coca Cola, Westfield Malls and McDonalds.

If you’ve ever wondered how business mavericks like Richard Branson and Elon Musk create a niche where others don’t see an opportunity, this episode is a must listen. Hear how turf framers sold out of their entire inventory in a few short hours, a dilapidated Fiji resort that went from 30 to 80% occupancy, and what you can do to become the purple cow of your industry without a $500,000 Ad budget.

 

Favorite Business Book:

Purple Cow by Seth Godin

Mindset Principle:

Being the “Un” of my industry. Unconventional. Unlike anyone else.

Favorite Quote:

“Never, ever ever ever ever give up.” - Winston Churchill

Connect with today’s guest:

Explode Your Sales - Get FREE access to John’s event in Santa Monica, CA on June 1st.

Institute of Wow - Learn John’s top tips for wowing clients and prospects for life.

Hosted on Acast. See acast.com/privacy for more information.

]]> An 1100% increase in new CUSTOMERS? Justin has done that and written a best-selling book, Conversion Fanatic - TAO 46 An 1100% increase in new CUSTOMERS? Justin has done that and written a best-selling book, Conversion Fanatic - TAO 46 Tue, 10 May 2016 14:30:01 GMT 32:30 02dc6c653401d4061b22467cd7215745 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d025d 5b8988878ca6d2e42f7d025d 5b8987fb8ca6d2e42f7d01e1 Are you making the mistake of putting too much focus on your brand? Are sales drying up because your traffic isn’t converting? Still think your industry is different? Justin Christianson is 14 year digital marketing veteran, co-founder of... Are you making the mistake of putting too much focus on your brand? Are sales drying up because your traffic isn’t converting? Still think your industry is different?

Justin Christianson is 14 year digital marketing veteran, co-founder of Conversion Fanatics and a best-selling author. After him and his business partner solid their 7 figure publishing businesses, they answered the call of distressed advertisers and took massive action. Justin and his team have since worked on hundreds of marketing campaigns and ran over 1,500 split tests.

Get the strategies and tactics that allowed Justin’s client to see an 1100% increase in NEW customers.

Reading Now:

Built To Sell by John Warillow

Favorite Business Book:

Playing to Win by A.G. Lafley & Roger Martin

Mindset Principle:

Finding the silver lining in all situations

Favorite Quote:

Optimization is a video game. The higher the score the more money you make.

Connect with today’s guest:

Conversion Fanatics - Visit Justin’s site to master conversion and grab his book Conversion Fanatic.

 

Hosted on Acast. See acast.com/privacy for more information.

]]> Are you making the mistake of putting too much focus on your brand? Are sales drying up because your traffic isn’t converting? Still think your industry is different?

Justin Christianson is 14 year digital marketing veteran, co-founder of Conversion Fanatics and a best-selling author. After him and his business partner solid their 7 figure publishing businesses, they answered the call of distressed advertisers and took massive action. Justin and his team have since worked on hundreds of marketing campaigns and ran over 1,500 split tests.

Get the strategies and tactics that allowed Justin’s client to see an 1100% increase in NEW customers.

Reading Now:

Built To Sell by John Warillow

Favorite Business Book:

Playing to Win by A.G. Lafley & Roger Martin

Mindset Principle:

Finding the silver lining in all situations

Favorite Quote:

Optimization is a video game. The higher the score the more money you make.

Connect with today’s guest:

Conversion Fanatics - Visit Justin’s site to master conversion and grab his book Conversion Fanatic.

 

Hosted on Acast. See acast.com/privacy for more information.

]]> Increase Traffic and Get Seen by High Level Execs Through Guest Blogging : Cody Lister of Guest Blogging That Converts - TAO 45 Increase Traffic and Get Seen by High Level Execs Through Guest Blogging : Cody Lister of Guest Blogging That Converts - TAO 45 Tue, 03 May 2016 07:00:00 GMT 0 f7ee8463c7892382ff8245c1e4ddd16a false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d025e 5b8988878ca6d2e42f7d025e 5b8987fb8ca6d2e42f7d01e1 What’s the secret to guestblogging on top ranked websites like Kissmetrics,Lifehack and SEMrush? Moreimportantly, what’s the level of impact it can have on yourbusiness? Do the names Peep Laja, Laura Roeder and Brian Clark ringa bell? They all... What’s the secret to guestblogging on top ranked websites like Kissmetrics,Lifehack and SEMrush? Moreimportantly, what’s the level of impact it can have on yourbusiness? Do the names Peep Laja, Laura Roeder and Brian Clark ringa bell? They all built their companies from blogging.

Cody Lester when from financialanalyst to highly revered guest blogger with the strategies heshares in today’s episode. After years of being in the trenches andrising through the ranks, he’s dialed in what it takes to not onlyguest blog, but get your articles to convert.

Listen and learn from Cody’sfirst hand experiences that include: how and where to guest blog,the winning guest blogging formula, and how to leverage yourexpertise in written form.

Favorite Business Book:

The Content MarketingPlaybook by Suja Patel& Rob Wormley

Mindset Principle:

Being rigorous aboutplanning

Favorite Quote:

“He who lives by the crystalball will eat shattered glass.” - Ray Dalio

Connect with today’s guest:

Marketdoc.com - Visit Cody’s blog and learn more about hisnew course - Guest Blogging That Converts.

Hosted on Acast. See acast.com/privacy for more information.

]]> What’s the secret to guestblogging on top ranked websites like Kissmetrics,Lifehack and SEMrush? Moreimportantly, what’s the level of impact it can have on yourbusiness? Do the names Peep Laja, Laura Roeder and Brian Clark ringa bell? They all built their companies from blogging.

Cody Lester when from financialanalyst to highly revered guest blogger with the strategies heshares in today’s episode. After years of being in the trenches andrising through the ranks, he’s dialed in what it takes to not onlyguest blog, but get your articles to convert.

Listen and learn from Cody’sfirst hand experiences that include: how and where to guest blog,the winning guest blogging formula, and how to leverage yourexpertise in written form.

Favorite Business Book:

The Content MarketingPlaybook by Suja Patel& Rob Wormley

Mindset Principle:

Being rigorous aboutplanning

Favorite Quote:

“He who lives by the crystalball will eat shattered glass.” - Ray Dalio

Connect with today’s guest:

Marketdoc.com - Visit Cody’s blog and learn more about hisnew course - Guest Blogging That Converts.

Hosted on Acast. See acast.com/privacy for more information.

]]> MM 13.5 Matching Purpose - Whats Your Real Purpose - Marketing with Purpose MM 13.5 Matching Purpose - Whats Your Real Purpose - Marketing with Purpose Fri, 29 Apr 2016 07:00:00 GMT 0 d88bdaa5c09313e240b97f27afc31d11 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d025f 5b8988878ca6d2e42f7d025f 5b8987fb8ca6d2e42f7d01e1 Why are you starting this new marketing project? Why are youexpanding into business?

Not know this is setting you up for results, even "successful"results, with which you are not happy.

More likely, your will end up dropping the ball and knotbelieving the marketing works because you forget the real reasonyou started.

When you define and understand your purpose, big and small youset yourself up for success.

Hosted on Acast. See acast.com/privacy for more information.

]]> Why are you starting this new marketing project? Why are youexpanding into business?

Not know this is setting you up for results, even "successful"results, with which you are not happy.

More likely, your will end up dropping the ball and knotbelieving the marketing works because you forget the real reasonyou started.

When you define and understand your purpose, big and small youset yourself up for success.

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[MM 13.4 Selling with Purpose - What's Your Real Purpose - Marketing with Purpose]]> Thu, 28 Apr 2016 07:00:00 GMT 0 84b1f92e437298ffe9613ca3311e430f false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0260 5b8988878ca6d2e42f7d0260 5b8987fb8ca6d2e42f7d01e1 Why are you starting this new marketing project? Why are youexpanding into business?

Not know this is setting you up for results, even "successful"results, with which you are not happy.

More likely, your will end up dropping the ball and knotbelieving the marketing works because you forget the real reasonyou started.

When you define and understand your purpose, big and small youset yourself up for success.

Hosted on Acast. See acast.com/privacy for more information.

]]> Why are you starting this new marketing project? Why are youexpanding into business?

Not know this is setting you up for results, even "successful"results, with which you are not happy.

More likely, your will end up dropping the ball and knotbelieving the marketing works because you forget the real reasonyou started.

When you define and understand your purpose, big and small youset yourself up for success.

Hosted on Acast. See acast.com/privacy for more information.

]]> MM 13.3 5 Levels of Why - Whats Your Real Purpose - Marketing with Purpose MM 13.3 5 Levels of Why - Whats Your Real Purpose - Marketing with Purpose Wed, 27 Apr 2016 07:00:00 GMT 0 605cbcd830e41836f2dc036b03593415 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0261 5b8988878ca6d2e42f7d0261 5b8987fb8ca6d2e42f7d01e1 Why are you starting this new marketing project? Why are youexpanding into business?

Not know this is setting you up for results, even "successful"results, with which you are not happy.

More likely, your will end up dropping the ball and knotbelieving the marketing works because you forget the real reasonyou started.

When you define and understand your purpose, big and small youset yourself up for success.

Hosted on Acast. See acast.com/privacy for more information.

]]> Why are you starting this new marketing project? Why are youexpanding into business?

Not know this is setting you up for results, even "successful"results, with which you are not happy.

More likely, your will end up dropping the ball and knotbelieving the marketing works because you forget the real reasonyou started.

When you define and understand your purpose, big and small youset yourself up for success.

Hosted on Acast. See acast.com/privacy for more information.

]]> Challenge and Crisis Management and Real ROI with Social Media Founder of SocialmediaWorldwide.com Corinna Essa - TAO 44 Challenge and Crisis Management and Real ROI with Social Media Founder of SocialmediaWorldwide.com Corinna Essa - TAO 44 Tue, 26 Apr 2016 13:16:45 GMT 33:03 72d2d3d823a1bf3419ce7aa6495c0f59 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0262 5b8988878ca6d2e42f7d0262 5b8987fb8ca6d2e42f7d01e1 How do you measure the real ROI of socialmedia? How do you manage a crisis when things aren’t working inyour favor? The world of social media is vastly different than whatit used to be 3 years ago and it’s forever evolving.Corinna Essa joins... How do you measure the real ROI of socialmedia? How do you manage a crisis when things aren’t working inyour favor? The world of social media is vastly different than whatit used to be 3 years ago and it’s forever evolving.

Corinna Essa joins us today to share herinsights. Since founding and running her Australian based socialmedia management firm, Corinna has done extensive research anddevelopment into what’s working now. After realizing televisionproduction wasn’t where she’d find stability, Corinna reluctantlytook her brother's advice and hasn’t looked back since. 

Tune-in to this week’s episode to learn thebiggest trends in social and which platform could be the catalystyou need to build industry authority and social proof.

 

Reading Now:

Trump University 101 by Donald Trump

Favorite Business Book:

Changing The Channel by Michael Masterson

Mindset Principle:

Challenge management

Favorite Quote:

Mantra: “If she can do it, so can I.” 

Connect with today’s guest:

SocialmediaWorldwide.com -Corinna’s website

Hosted on Acast. See acast.com/privacy for more information.

]]> How do you measure the real ROI of socialmedia? How do you manage a crisis when things aren’t working inyour favor? The world of social media is vastly different than whatit used to be 3 years ago and it’s forever evolving.

Corinna Essa joins us today to share herinsights. Since founding and running her Australian based socialmedia management firm, Corinna has done extensive research anddevelopment into what’s working now. After realizing televisionproduction wasn’t where she’d find stability, Corinna reluctantlytook her brother's advice and hasn’t looked back since. 

Tune-in to this week’s episode to learn thebiggest trends in social and which platform could be the catalystyou need to build industry authority and social proof.

 

Reading Now:

Trump University 101 by Donald Trump

Favorite Business Book:

Changing The Channel by Michael Masterson

Mindset Principle:

Challenge management

Favorite Quote:

Mantra: “If she can do it, so can I.” 

Connect with today’s guest:

SocialmediaWorldwide.com -Corinna’s website

Hosted on Acast. See acast.com/privacy for more information.

]]> MM 13.2 RPM Results Purpose Massive Action Plan - Marketing with Purpose MM 13.2 RPM Results Purpose Massive Action Plan - Marketing with Purpose Tue, 26 Apr 2016 07:00:00 GMT 0 67d2c105d7bb6365044c197d7c392d2b false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0263 5b8988878ca6d2e42f7d0263 5b8987fb8ca6d2e42f7d01e1 Why are you starting this new marketing project? Why are youexpanding into business?

Not know this is setting you up for results, even "successful"results, with which you are not happy.

More likely, your will end up dropping the ball and knotbelieving the marketing works because you forget the real reasonyou started.

When you define and understand your purpose, big and small youset yourself up for success.

Hosted on Acast. See acast.com/privacy for more information.

]]> Why are you starting this new marketing project? Why are youexpanding into business?

Not know this is setting you up for results, even "successful"results, with which you are not happy.

More likely, your will end up dropping the ball and knotbelieving the marketing works because you forget the real reasonyou started.

When you define and understand your purpose, big and small youset yourself up for success.

Hosted on Acast. See acast.com/privacy for more information.

]]> MM 13.1 Marketing With Purpose MM 13.1 Marketing With Purpose Mon, 25 Apr 2016 13:24:05 GMT 5:30 8acdd53942a2f77abcf4f4088817c449 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0264 5b8988878ca6d2e42f7d0264 5b8987fb8ca6d2e42f7d01e1 Why are you starting this new marketing project? Why are youexpanding into business?

Not know this is setting you up for results, even "successful"results, with which you are not happy.

More likely, your will end up dropping the ball and knotbelieving the marketing works because you forget the real reasonyou started.

When you define and understand your purpose, big and small youset yourself up for success.

Hosted on Acast. See acast.com/privacy for more information.

]]> Why are you starting this new marketing project? Why are youexpanding into business?

Not know this is setting you up for results, even "successful"results, with which you are not happy.

More likely, your will end up dropping the ball and knotbelieving the marketing works because you forget the real reasonyou started.

When you define and understand your purpose, big and small youset yourself up for success.

Hosted on Acast. See acast.com/privacy for more information.

]]> MM 12.4 The Person and The Situation - Situation Marketing Mindset to Master The Moment MM 12.4 The Person and The Situation - Situation Marketing Mindset to Master The Moment Thu, 21 Apr 2016 07:00:00 GMT 0 53179fb95e295c1f608656773ee49444 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0265 5b8988878ca6d2e42f7d0265 5b8987fb8ca6d2e42f7d01e1

Hosted on Acast. See acast.com/privacy for more information.

]]>

Hosted on Acast. See acast.com/privacy for more information.

]]> MM 12.3 Wants Needs Alibis - Situation Marketing Mindset to Master The Moment MM 12.3 Wants Needs Alibis - Situation Marketing Mindset to Master The Moment Wed, 20 Apr 2016 07:00:00 GMT 0 5caf9c95204e1917451e24f72517d79e false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0266 5b8988878ca6d2e42f7d0266 5b8987fb8ca6d2e42f7d01e1

Hosted on Acast. See acast.com/privacy for more information.

]]>

Hosted on Acast. See acast.com/privacy for more information.

]]> The Steps in Startup Marketing and Getting a Mentor: Silicone Valley Startup Marketing Expert Eric Siu - TAO 43 The Steps in Startup Marketing and Getting a Mentor: Silicone Valley Startup Marketing Expert Eric Siu - TAO 43 Tue, 19 Apr 2016 13:38:49 GMT 30:12 230595b8173b1c8a6ebaca025bc646a2 false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0267 5b8988878ca6d2e42f7d0267 5b8987fb8ca6d2e42f7d01e1 What does it take to work with Fortune 500 companies and venture backed startups? What are their most pressing needs?Eric Siu has built quite a reputation for helping Silicon Valley startups navigate their way through paid advertising, content... What does it take to work with Fortune 500 companies and venture backed startups? What are their most pressing needs?

Eric Siu has built quite a reputation for helping Silicon Valley startups navigate their way through paid advertising, content marketing and SEO. As the host of Growth Everywhere, he’s has interviewed and stood toe to toe with the founders like Jason Lemkin, Noah Kagan, and Hiten Shah.

In this episode you’ll learn the fundamentals of create a predictable lead system, why Eric plans to give away 60 million dollars, and his vision for fixing the public education.

Favorite Business Book:

The Billionaire That Wasn’t by Conor O’ Clery

The Hard Thing About Hard Things by Ben Horowitz

 

Mindset Principle:

Being present in the moment.

 

Business Advice:

Start leveraging Gmail Ads.

 

Favorite Quote:

“You can have everything you want, if you help enough people other people get what they want.” - Zig Ziglar

“The secret to living is giving.” - Tony Robbins

Connect with today’s guest:

Growth Everywhere - Eric’s podcast

Single Grain - Eric’s company

Join Ian's Facebook Group: Situation Marketing 

Hosted on Acast. See acast.com/privacy for more information.

]]> What does it take to work with Fortune 500 companies and venture backed startups? What are their most pressing needs?

Eric Siu has built quite a reputation for helping Silicon Valley startups navigate their way through paid advertising, content marketing and SEO. As the host of Growth Everywhere, he’s has interviewed and stood toe to toe with the founders like Jason Lemkin, Noah Kagan, and Hiten Shah.

In this episode you’ll learn the fundamentals of create a predictable lead system, why Eric plans to give away 60 million dollars, and his vision for fixing the public education.

Favorite Business Book:

The Billionaire That Wasn’t by Conor O’ Clery

The Hard Thing About Hard Things by Ben Horowitz

 

Mindset Principle:

Being present in the moment.

 

Business Advice:

Start leveraging Gmail Ads.

 

Favorite Quote:

“You can have everything you want, if you help enough people other people get what they want.” - Zig Ziglar

“The secret to living is giving.” - Tony Robbins

Connect with today’s guest:

Growth Everywhere - Eric’s podcast

Single Grain - Eric’s company

Join Ian's Facebook Group: Situation Marketing 

Hosted on Acast. See acast.com/privacy for more information.

]]> MM 12.2 The Stages of Relationships - The Situation Marketing Mindset MM 12.2 The Stages of Relationships - The Situation Marketing Mindset Tue, 19 Apr 2016 11:27:50 GMT 5:32 682c1195ca44fdacb3b481fd6e3596be false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0268 5b8988878ca6d2e42f7d0268 5b8987fb8ca6d2e42f7d01e1

Hosted on Acast. See acast.com/privacy for more information.

]]>

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]]> MM 12.1 Master the Moment and Marketing Mindset Through Situation Marketing MM 12.1 Master the Moment and Marketing Mindset Through Situation Marketing Mon, 18 Apr 2016 12:36:43 GMT 5:14 6b517e7b6c3414d7451b98f811ee44bd false https://shows.acast.com/garlic/episodes/5b8988878ca6d2e42f7d0269 5b8988878ca6d2e42f7d0269 5b8987fb8ca6d2e42f7d01e1

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]]> MM 11.11 Day Trading Attention - Gary Vaynerchuk Mindset MM 11.11 Day Trading Attention - Gary Vaynerchuk Mindset Mon, 18 Apr 2016 07:00:00 GMT 0 283d44e232aa6d047f24beac283b225e false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d026a 5b8988888ca6d2e42f7d026a 5b8987fb8ca6d2e42f7d01e1

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]]> MM 11.10 The Key to Successful Marketing is Getting the story right - Gary Vaynerchuk Mindset MM 11.10 The Key to Successful Marketing is Getting the story right - Gary Vaynerchuk Mindset Fri, 15 Apr 2016 07:00:00 GMT 0 9f0dbe41175d42090c92cd013b35a4c3 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d026b 5b8988888ca6d2e42f7d026b 5b8987fb8ca6d2e42f7d01e1

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]]> MM 11.9 Kindness Mindset - Gary Vaynerchuk Mindset MM 11.9 Kindness Mindset - Gary Vaynerchuk Mindset Thu, 14 Apr 2016 07:00:00 GMT 0 b3fda29f7c9cb35e82cab372358bfa72 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d026c 5b8988888ca6d2e42f7d026c 5b8987fb8ca6d2e42f7d01e1

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]]> MM 11.8 Sally Arkansas Mindset - Gary Vaynerchuk Mindset MM 11.8 Sally Arkansas Mindset - Gary Vaynerchuk Mindset Wed, 13 Apr 2016 07:00:00 GMT 0 7a45aa7e26ac265ca4f5e07b02cacdbf false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d026d 5b8988888ca6d2e42f7d026d 5b8987fb8ca6d2e42f7d01e1

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]]> The Latest Funnel Hacks, Learning From Failure and Training like a SEAL: Nate Kennedy CEO of Optimized Assets - TAO 042 The Latest Funnel Hacks, Learning From Failure and Training like a SEAL: Nate Kennedy CEO of Optimized Assets - TAO 042 Tue, 12 Apr 2016 13:20:23 GMT 37:21 d3a2f1d1d3cf8824deaf9bc9d75eca2e false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d026e 5b8988888ca6d2e42f7d026e 5b8987fb8ca6d2e42f7d01e1 Did you know that very few offers actually convert? And if they do, how you know how to separate what’s working and what’s not working?On the surface an offer converting at 2.5% might sound terrible, but what if it netted you $100,000 in... Did you know that very few offers actually convert? And if they do, how you know how to separate what’s working and what’s not working?

On the surface an offer converting at 2.5% might sound terrible, but what if it netted you $100,000 in revenue? That’s exactly why you need to be tuning into today’s episode. Nate Kennedy shares the harsh reality of what it really takes to generate leads online and build a profitable business.

In this episode Nate shares some of the challenges and mistakes made by businesses that capture leads from paid traffic and the mindset you need to have place for optimizing your campaigns. He also share his philosophy on the importance of family and staying healthy.

 

Reading Now:

The 10x Rule | by Grant Cardone

Favorite Business Book:

The Go-Giver | by Bob Burg

Mindset Principle:

Finding balance while growing a business.

Favorite Quote:

Make it work, then make it better.

Connect with today’s guest:

Optimized Assets - Check out  Nate’s company

Request to join Ian’s new Facebook Group

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]]> Did you know that very few offers actually convert? And if they do, how you know how to separate what’s working and what’s not working?

On the surface an offer converting at 2.5% might sound terrible, but what if it netted you $100,000 in revenue? That’s exactly why you need to be tuning into today’s episode. Nate Kennedy shares the harsh reality of what it really takes to generate leads online and build a profitable business.

In this episode Nate shares some of the challenges and mistakes made by businesses that capture leads from paid traffic and the mindset you need to have place for optimizing your campaigns. He also share his philosophy on the importance of family and staying healthy.

 

Reading Now:

The 10x Rule | by Grant Cardone

Favorite Business Book:

The Go-Giver | by Bob Burg

Mindset Principle:

Finding balance while growing a business.

Favorite Quote:

Make it work, then make it better.

Connect with today’s guest:

Optimized Assets - Check out  Nate’s company

Request to join Ian’s new Facebook Group

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]]> MM 11.7 Jab Jab Right Hook - Gary Vaynerchuk Mindset MM 11.7 Jab Jab Right Hook - Gary Vaynerchuk Mindset Tue, 12 Apr 2016 07:00:00 GMT 0 4a49a7fb4097f9adedc491618f5b9c80 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d026f 5b8988888ca6d2e42f7d026f 5b8987fb8ca6d2e42f7d01e1

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]]> MM 11.6 Every Business is a Media Company - Gary Vaynerchuk Mindset MM 11.6 Every Business is a Media Company - Gary Vaynerchuk Mindset Mon, 11 Apr 2016 07:00:00 GMT 0 38ffd645fa1b7ce085e421df7cb2ddde false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d0270 5b8988888ca6d2e42f7d0270 5b8987fb8ca6d2e42f7d01e1

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]]> MM 11.5 Stop judging Other Peoples Marketing or Business - Gary Vaynerchuk Marketing Mindset MM 11.5 Stop judging Other Peoples Marketing or Business - Gary Vaynerchuk Marketing Mindset Fri, 08 Apr 2016 07:00:00 GMT 0 a6a6b0b28b2d48e2464d34b8e029bf72 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d0271 5b8988888ca6d2e42f7d0271 5b8987fb8ca6d2e42f7d01e1

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]]> MM 11.4 The Happiest Time In His Life - Gary Vaynerchuk Marketing Mindset MM 11.4 The Happiest Time In His Life - Gary Vaynerchuk Marketing Mindset Thu, 07 Apr 2016 07:00:00 GMT 0 747f368d9e096279583a44ea01dbc838 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d0272 5b8988888ca6d2e42f7d0272 5b8987fb8ca6d2e42f7d01e1

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]]> MM 11.3 Clouds and Dirt - Gary Vaynerchuk Marketing Mindset MM 11.3 Clouds and Dirt - Gary Vaynerchuk Marketing Mindset Wed, 06 Apr 2016 07:00:00 GMT 0 58d3f4e7b6d37afc5bfdaf93a78fddba false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d0273 5b8988888ca6d2e42f7d0273 5b8987fb8ca6d2e42f7d01e1

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]]> COOLEST GUEST EVER : The Former head of Marketing for GoToWebinar, Author and World Famous DJ Tal Klein gets deep on hacking success COOLEST GUEST EVER : The Former head of Marketing for GoToWebinar, Author and World Famous DJ Tal Klein gets deep on hacking success Wed, 06 Apr 2016 05:23:55 GMT 57:04 910c90c68097d5369231de9f22a41d8d false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d0274 5b8988888ca6d2e42f7d0274 5b8987fb8ca6d2e42f7d01e1 It’s summer in New York, 2471. Teleportation is the elite mode of transportation. Air pollution isn’t a problem anymore. Advanced nanotechnology has made everlasting life possible. Artificially intelligent things make daily chores a cinch.... It’s summer in New York, 2471. Teleportation is the elite mode of transportation. Air pollution isn’t a problem anymore. Advanced nanotechnology has made everlasting life possible. Artificially intelligent things make daily chores a cinch. And yet for some reason, everybody seems to want Joel Byram dead.

Trouble is, Joel doesn’t seem to want to die.

Disavowed and hunted, he must reluctantly fight against the laws of both man and science to survive. Armed only with his wits and an encyclopedic knowledge of trivia, Joel isn’t giving up on reclaiming his life (and his wife).

Don’t blame the mosquitoes though, they’re only helping.

If the description of Tal upcoming book got your attention, listening to this podcast episode will be the equivalent of turning the next page.

Favorite Business Book:

Morning Star Trilogy | by Nick Bantock

Mindset Principle:

Bridging the gap between IT and the users they support

Favorite Quote:

“Maybe if you were nicer to my germs they wouldn’t get you sick.” Tal’s daughter

Connect with today’s guest:

Grab an advance copy of Tal’s upcoming book.

.

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]]> It’s summer in New York, 2471. Teleportation is the elite mode of transportation. Air pollution isn’t a problem anymore. Advanced nanotechnology has made everlasting life possible. Artificially intelligent things make daily chores a cinch. And yet for some reason, everybody seems to want Joel Byram dead.

Trouble is, Joel doesn’t seem to want to die.

Disavowed and hunted, he must reluctantly fight against the laws of both man and science to survive. Armed only with his wits and an encyclopedic knowledge of trivia, Joel isn’t giving up on reclaiming his life (and his wife).

Don’t blame the mosquitoes though, they’re only helping.

If the description of Tal upcoming book got your attention, listening to this podcast episode will be the equivalent of turning the next page.

Favorite Business Book:

Morning Star Trilogy | by Nick Bantock

Mindset Principle:

Bridging the gap between IT and the users they support

Favorite Quote:

“Maybe if you were nicer to my germs they wouldn’t get you sick.” Tal’s daughter

Connect with today’s guest:

Grab an advance copy of Tal’s upcoming book.

.

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]]> MM 11.2 Embrace Failure - Gary Vaynerchuk Marketing Mindset MM 11.2 Embrace Failure - Gary Vaynerchuk Marketing Mindset Tue, 05 Apr 2016 19:00:00 GMT 0 ecfd4f72bcdd7bb0793e32207d89164f false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d0275 5b8988888ca6d2e42f7d0275 5b8987fb8ca6d2e42f7d01e1

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]]> MM 11.1 Gary Vaynerchuk Marketing Mindset MM 11.1 Gary Vaynerchuk Marketing Mindset Mon, 04 Apr 2016 12:10:01 GMT 5:30 5bcd7005dd2ca9b3fd7d740d3f1fcbf7 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d0276 5b8988888ca6d2e42f7d0276 5b8987fb8ca6d2e42f7d01e1

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]]> <![CDATA[MM 10.3 Judge Not Other's Marketing - The Jesus Christ Marketing Mindset]]> Wed, 30 Mar 2016 10:54:22 GMT 5:41 2c35de0103b7369376f2f8fd3580cf79 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d0277 5b8988888ca6d2e42f7d0277 5b8987fb8ca6d2e42f7d01e1

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]]> Unlocking The Code of What Buyers Think: Dr Sharon Livingston - TAO 40 Unlocking The Code of What Buyers Think: Dr Sharon Livingston - TAO 40 Tue, 29 Mar 2016 15:52:53 GMT 43:58 0ab35c9d908ae5fbc1fb58ee66132bb3 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d0278 5b8988888ca6d2e42f7d0278 5b8987fb8ca6d2e42f7d01e1 Have you ever wanted to know what it takes to get inside the mind of your customers? Have you ever unlocked the benefit chain? It's the secret code that?s only revealed by asking the right questions. It's how Totino's Pizza Rolls and Ray Ban sunglasses become freedom loving brands.

Dr. Sharon Livingston has personally interviewed 65,000 (yes, that's a real number) customers about their emotional response to advertising, and her client list reads like a list of the Fortune 500. She's the woman billion dollar companies bring in to find out what's deep inside their prospects' head, sometimes before the product or service exists.

In this episode Sharon reveals her strategy for marketing to the emotional benefit, instead of the features and benefits. If you're in sales, and of course we all all, listen now to discover how to get inside your customer's head and extract their deepest emotional desires.

Reading Now:

The Crown of Embers | by Rae Carson

The Discovery of Witches | by Deborah Harkness

 

Favorite Business Book:

Dark Universe | by Daniel F. Galouye

 

Mindset Principle:

Being grounded with flexibility

 

Favorite Quote:

“I AM” - Unknown

 

Connect with today’s guest:

Certified Coach Alliance - Visit Sharon’s website to learn more about coaching certification.

Get Lost, Girlfriend! - Check out Sharon’s most recent book.

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]]> Have you ever wanted to know what it takes to get inside the mind of your customers? Have you ever unlocked the benefit chain? It's the secret code that?s only revealed by asking the right questions. It's how Totino's Pizza Rolls and Ray Ban sunglasses become freedom loving brands.

Dr. Sharon Livingston has personally interviewed 65,000 (yes, that's a real number) customers about their emotional response to advertising, and her client list reads like a list of the Fortune 500. She's the woman billion dollar companies bring in to find out what's deep inside their prospects' head, sometimes before the product or service exists.

In this episode Sharon reveals her strategy for marketing to the emotional benefit, instead of the features and benefits. If you're in sales, and of course we all all, listen now to discover how to get inside your customer's head and extract their deepest emotional desires.

Reading Now:

The Crown of Embers | by Rae Carson

The Discovery of Witches | by Deborah Harkness

 

Favorite Business Book:

Dark Universe | by Daniel F. Galouye

 

Mindset Principle:

Being grounded with flexibility

 

Favorite Quote:

“I AM” - Unknown

 

Connect with today’s guest:

Certified Coach Alliance - Visit Sharon’s website to learn more about coaching certification.

Get Lost, Girlfriend! - Check out Sharon’s most recent book.

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]]> MM 10.2 Parables in Your Marketing - Jesus Christ Marketing Mindset MM 10.2 Parables in Your Marketing - Jesus Christ Marketing Mindset Tue, 29 Mar 2016 10:31:51 GMT 5:41 049681a8d076392aa475ad62ac39809d false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d0279 5b8988888ca6d2e42f7d0279 5b8987fb8ca6d2e42f7d01e1 The stories you use to market do no have to be yours or even real to make a point.

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]]> MM 10.1 Jesus Christ Marketing Mindset MM 10.1 Jesus Christ Marketing Mindset Mon, 28 Mar 2016 15:44:04 GMT 0 c8cd498a0bbc747c93751969d6e23857 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d027a 5b8988888ca6d2e42f7d027a 5b8987fb8ca6d2e42f7d01e1

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]]> MM 9.5 Dealing with The Stress of Marketing - Self Awareness Marketing MM 9.5 Dealing with The Stress of Marketing - Self Awareness Marketing Fri, 25 Mar 2016 07:00:00 GMT 0 d2e30d6f42e57cfa7d72448bbd795ff3 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d027b 5b8988888ca6d2e42f7d027b 5b8987fb8ca6d2e42f7d01e1

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]]> MM 9.4 Limiting Beliefs - Self Awareness Marketing MM 9.4 Limiting Beliefs - Self Awareness Marketing Thu, 24 Mar 2016 07:00:00 GMT 0 8631484a4da9cc25291ab1e73823f49a false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d027c 5b8988888ca6d2e42f7d027c 5b8987fb8ca6d2e42f7d01e1

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]]> MM 9.3 Ask Yourself Why - Self Awareness Marketing MM 9.3 Ask Yourself Why - Self Awareness Marketing Wed, 23 Mar 2016 07:00:00 GMT 0 45037138ba6a1fb454c2736ff8fa17eb false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d027d 5b8988888ca6d2e42f7d027d 5b8987fb8ca6d2e42f7d01e1

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]]> Becoming a Better Thought Leader with Elizabeth Marshall: Advisor to Seth Godin and Michael Port, Elizabeth Marshall shares the secret to becoming a better thought leader, building a platform and improving your mindset Becoming a Better Thought Leader with Elizabeth Marshall: Advisor to Seth Godin and Michael Port, Elizabeth Marshall shares the secret to becoming a better thought leader, building a platform and improving your mindset Tue, 22 Mar 2016 16:00:00 GMT 44:12 c06ab1080b03f87b7691a026b30ae2f6 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d027e 5b8988888ca6d2e42f7d027e 5b8987fb8ca6d2e42f7d01e1 Becoming a thought leader not only put you in the driver's seat of potentially dominating your industry, you create staying power! Your message becomes a living, breathing entity that continues to grow when things change or slow down.

Seth Godin, Michael Port, and former Starbucks President, Howard Behar have all used thought leadership to build their empires. And all of them have called up Elizabeth Marshall to take their business to the next level.

In this episode Elizabeth reveals proven strategies for becoming a thought leader in any industry, even if you’re just getting started. Listen and learn why it having someone on the outside can be a vital part of your success and the long-term mindset needed to survive the emotional journey.  

Favorite Business Book:

The Four Agreements: A Practical Guide to Personal Freedom | by Don Miguel Ruiz

Curious: The Unexpected Power of a Question-Led Life | by Tom Hughes

Mindset Principle:

The ability to pivot based on feedback from what’s happening right now.

Favorite Quote:

“We cannot solve our problems with the same thinking we used when we created them.” - Albert Einstein

Connect with today’s guest:

ElizabethMarshall.me - Visit Liz’s website to learn more about becoming a world-class thought leader. 

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]]> Becoming a thought leader not only put you in the driver's seat of potentially dominating your industry, you create staying power! Your message becomes a living, breathing entity that continues to grow when things change or slow down.

Seth Godin, Michael Port, and former Starbucks President, Howard Behar have all used thought leadership to build their empires. And all of them have called up Elizabeth Marshall to take their business to the next level.

In this episode Elizabeth reveals proven strategies for becoming a thought leader in any industry, even if you’re just getting started. Listen and learn why it having someone on the outside can be a vital part of your success and the long-term mindset needed to survive the emotional journey.  

Favorite Business Book:

The Four Agreements: A Practical Guide to Personal Freedom | by Don Miguel Ruiz

Curious: The Unexpected Power of a Question-Led Life | by Tom Hughes

Mindset Principle:

The ability to pivot based on feedback from what’s happening right now.

Favorite Quote:

“We cannot solve our problems with the same thinking we used when we created them.” - Albert Einstein

Connect with today’s guest:

ElizabethMarshall.me - Visit Liz’s website to learn more about becoming a world-class thought leader. 

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]]> MM 9.2 Chasing Other Peoples Success - Self Awareness Marketing MM 9.2 Chasing Other Peoples Success - Self Awareness Marketing Tue, 22 Mar 2016 07:00:00 GMT 0 1e7d0bccbf9f72bd51dd46a5e54d0f8e false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d027f 5b8988888ca6d2e42f7d027f 5b8987fb8ca6d2e42f7d01e1

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]]> MM 9.1 Self Awareness in Marketing - Self Awareness Marketing MM 9.1 Self Awareness in Marketing - Self Awareness Marketing Mon, 21 Mar 2016 07:00:00 GMT 0 2b0239d5e4598b5943ff573a77648c73 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d0280 5b8988888ca6d2e42f7d0280 5b8987fb8ca6d2e42f7d01e1

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]]> MM 8.5 Being Aware of Your Emotions in Marketing - Trader Marketing Mindset MM 8.5 Being Aware of Your Emotions in Marketing - Trader Marketing Mindset Fri, 18 Mar 2016 07:00:00 GMT 0 945ab4a4cb958fdcf7c12d738cbbf58b false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d0281 5b8988888ca6d2e42f7d0281 5b8987fb8ca6d2e42f7d01e1

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]]> MM 8.4. Planning Your One to One Return - Trader Marketing Mindset MM 8.4. Planning Your One to One Return - Trader Marketing Mindset Thu, 17 Mar 2016 07:00:00 GMT 0 0c843097c9c20751b0b46d3b53011517 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d0282 5b8988888ca6d2e42f7d0282 5b8987fb8ca6d2e42f7d01e1

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]]> MM 8.3 The Number One Rule for Trading Success - Trader Marketing Mindset MM 8.3 The Number One Rule for Trading Success - Trader Marketing Mindset Wed, 16 Mar 2016 07:00:00 GMT 0 bf9acec7e80b1ac51b6840dc1b5b52cd false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d0283 5b8988888ca6d2e42f7d0283 5b8987fb8ca6d2e42f7d01e1

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]]> <![CDATA[Sales Secrets for Digital Businesses That Don't Like Selling From Silicon Valley Sales Master Andy Paul - TAO 38]]> Tue, 15 Mar 2016 20:57:11 GMT 41:06 d7a1ab6ffe3e5cc0ad106c5d2999f2a9 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d0284 5b8988888ca6d2e42f7d0284 5b8987fb8ca6d2e42f7d01e1 Studies have shown that If you are the first seller that can create the buyer's vision, your odds of winning that customers business is 65%, however 60% of qualified sales opportunities in the pipeline don’t make a decision. So, the question becomes how do seller more by doing less.

Andy Paul has worked with tech companies in Silicon Valley for over three decades. He’s help boost the performance of teams selling products and services as diverse as complex multi-million dollar communications networks to collectible professional sports memorabilia. He’s  worked with raw technology start-ups and Fortune 1000 companies and everything in between.

Now, Andy spends his time sharing his powerful game-changing sales strategies and building successful sales teams with companies, business owners, executives and sales professionals to help them reach their goals.

Listen and learn Andy’s no pitch sales techniques that are guaranteed get your prospects closer to making a decision.

Reading Now:

Content Inc. |  by Joe Pulizzi

The CMO’s Periodic Table: A Renegade's Guide To  Marketing | by Drew Neisser

 

Favorite Business Book:

The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales | by Trish Bertuzzi

From Impossible To Inevitable | by Aaron Ross

 

Mindset Principle

Being in the moment and really listening to the answers that come back

 

Favorite Quote:

“Know something about everything and everything about something.” - Thomas Huxley

An awareness of life's highest highs and lowest lows is a symptom of maturity - Paul Tillage

“We don’t make money when we sell things, we make money when we help customers make purchase decisions.” - Jeff Bezos

 

Connect with today’s guest:

AndyPaul.com - Visit Andy’s website to learn more about his coaching and podcast

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]]> Studies have shown that If you are the first seller that can create the buyer's vision, your odds of winning that customers business is 65%, however 60% of qualified sales opportunities in the pipeline don’t make a decision. So, the question becomes how do seller more by doing less.

Andy Paul has worked with tech companies in Silicon Valley for over three decades. He’s help boost the performance of teams selling products and services as diverse as complex multi-million dollar communications networks to collectible professional sports memorabilia. He’s  worked with raw technology start-ups and Fortune 1000 companies and everything in between.

Now, Andy spends his time sharing his powerful game-changing sales strategies and building successful sales teams with companies, business owners, executives and sales professionals to help them reach their goals.

Listen and learn Andy’s no pitch sales techniques that are guaranteed get your prospects closer to making a decision.

Reading Now:

Content Inc. |  by Joe Pulizzi

The CMO’s Periodic Table: A Renegade's Guide To  Marketing | by Drew Neisser

 

Favorite Business Book:

The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales | by Trish Bertuzzi

From Impossible To Inevitable | by Aaron Ross

 

Mindset Principle

Being in the moment and really listening to the answers that come back

 

Favorite Quote:

“Know something about everything and everything about something.” - Thomas Huxley

An awareness of life's highest highs and lowest lows is a symptom of maturity - Paul Tillage

“We don’t make money when we sell things, we make money when we help customers make purchase decisions.” - Jeff Bezos

 

Connect with today’s guest:

AndyPaul.com - Visit Andy’s website to learn more about his coaching and podcast

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]]> MM 8.2 Short Term Marketing Trades vs. Long Term Marketing Branding - Trader Marketing Mindset MM 8.2 Short Term Marketing Trades vs. Long Term Marketing Branding - Trader Marketing Mindset Tue, 15 Mar 2016 07:00:00 GMT 0 24c340b794a24194f97283f171145ba8 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d0285 5b8988888ca6d2e42f7d0285 5b8987fb8ca6d2e42f7d01e1

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]]> MM 8.1 Marketing Like Trades - Trader Marketing Mindset MM 8.1 Marketing Like Trades - Trader Marketing Mindset Mon, 14 Mar 2016 07:00:00 GMT 0 4801bf8160622e1962fc626a2681a84f false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d0286 5b8988888ca6d2e42f7d0286 5b8987fb8ca6d2e42f7d01e1

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]]> MM 7.5 Taking Customers on a Value Journey - Value Marketing Mindset MM 7.5 Taking Customers on a Value Journey - Value Marketing Mindset Fri, 11 Mar 2016 08:00:00 GMT 0 0ad68cfcd178b61e5e0cbaa05cbbd3ba false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d0287 5b8988888ca6d2e42f7d0287 5b8987fb8ca6d2e42f7d01e1

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]]> MM 7.4 Value Outside of Your Business - Value Marketing Mindset MM 7.4 Value Outside of Your Business - Value Marketing Mindset Thu, 10 Mar 2016 08:00:00 GMT 0 fa94280d534323c3f8ba61baff9b91fe false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d0288 5b8988888ca6d2e42f7d0288 5b8987fb8ca6d2e42f7d01e1

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]]> MM 7.3 Simple Value Can Make an Impact - Value Marketing Mindset MM 7.3 Simple Value Can Make an Impact - Value Marketing Mindset Wed, 09 Mar 2016 08:00:00 GMT 0 459fded19d3a58f75c1d7f5720392e6c false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d0289 5b8988888ca6d2e42f7d0289 5b8987fb8ca6d2e42f7d01e1

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]]>

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]]> MM 7.2 Make Sure The Value Is Perceived - Value Marketing Mindset MM 7.2 Make Sure The Value Is Perceived - Value Marketing Mindset Tue, 08 Mar 2016 08:00:00 GMT 0 82f536517d26f9cd8ec8e99ccab1cfc8 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d028a 5b8988888ca6d2e42f7d028a 5b8987fb8ca6d2e42f7d01e1

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]]> Starting New Companies and The Latest Marketing Secret Weapon of the Serially Successful Entrepreneur Kim Snider of Sync2CRM.com - TAO 37 Starting New Companies and The Latest Marketing Secret Weapon of the Serially Successful Entrepreneur Kim Snider of Sync2CRM.com - TAO 37 Tue, 08 Mar 2016 08:00:00 GMT 44:23 62f34d07fdb9ac2a8ecc5d705eb4b7fb false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d028b 5b8988888ca6d2e42f7d028b 5b8987fb8ca6d2e42f7d01e1 Did you know people who are retargeted are 70% more likely to convert over those who just receive Ads? How much more effective would your marketing be If you were leveraging the latest secret weapon in paid advertising?Kim Snider is the founder of... Did you know people who are retargeted are 70% more likely to convert over those who just receive Ads? How much more effective would your marketing be If you were leveraging the latest secret weapon in paid advertising?

Kim Snider is the founder of 13 companies, including the ad-tech startup, Syn2CRM. Company #9 was #526 on the 2008 Inc List of Fasting Growing Companies in America. She has been an Infusionsoft Certified Partner and Developer since 2011, and still manages to find the time to play polo in South America!

Listen and learn the mindset and strategy Kim has used to build multiple companies while still pursuing her passion and helping others.

Reading Now:

10% Happier | by Dan Harris

Favorite Business Book:

The One Thing | by Gary Keller

The War of Art | by Stephen Pressfield

Mindset Principle:

“Slow is smooth and smooth is fast”

Favorite Quote:

“You can everything you want in life if you will just help enough other people get what they want.” - Zig Ziglar

Connect with today’s guest:

Sync2CRM - Kim’s company and website

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]]> Did you know people who are retargeted are 70% more likely to convert over those who just receive Ads? How much more effective would your marketing be If you were leveraging the latest secret weapon in paid advertising?

Kim Snider is the founder of 13 companies, including the ad-tech startup, Syn2CRM. Company #9 was #526 on the 2008 Inc List of Fasting Growing Companies in America. She has been an Infusionsoft Certified Partner and Developer since 2011, and still manages to find the time to play polo in South America!

Listen and learn the mindset and strategy Kim has used to build multiple companies while still pursuing her passion and helping others.

Reading Now:

10% Happier | by Dan Harris

Favorite Business Book:

The One Thing | by Gary Keller

The War of Art | by Stephen Pressfield

Mindset Principle:

“Slow is smooth and smooth is fast”

Favorite Quote:

“You can everything you want in life if you will just help enough other people get what they want.” - Zig Ziglar

Connect with today’s guest:

Sync2CRM - Kim’s company and website

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]]> MM 7.1 Marketing Through Value - Value Marketing Mindset MM 7.1 Marketing Through Value - Value Marketing Mindset Mon, 07 Mar 2016 08:00:00 GMT 0 98e686d07948c510a6218da2df91a7a2 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d028c 5b8988888ca6d2e42f7d028c 5b8987fb8ca6d2e42f7d01e1

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]]>

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]]> Learn to Love Being on Video and Harness The Power of Improv in Your Life - Film Producer and NYU Graduate Instructor Dan Cordle - TAO 36 Learn to Love Being on Video and Harness The Power of Improv in Your Life - Film Producer and NYU Graduate Instructor Dan Cordle - TAO 36 Tue, 01 Mar 2016 09:28:51 GMT 42:24 c913c07103c7492cbae37cbd764bc0de false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d028d 5b8988888ca6d2e42f7d028d 5b8987fb8ca6d2e42f7d01e1 52% of marketers worldwide name video as the type of content with the best ROI. 65% of viewers watch more than ¾  of a video. Needless to say, video should already be a part of your marketing strategy. But the biggest roadblock we face is... 52% of marketers worldwide name video as the type of content with the best ROI. 65% of viewers watch more than ¾  of a video. Needless to say, video should already be a part of your marketing strategy. But the biggest roadblock we face is getting over our fears.

Dan Cordle has been an actor, photographer, and videographer. For nine years he was the theater games improvisation instructor at NYU’s graduate acting program. In 2010 he cofounded scribe films. Dan is currently the film director of for the Chekhov project at NYU.

Listen and learn what Dan has taught 1,000’s of actors and uncovered from working behind the scenes at one of America’s top film schools.

Reading Now:

  • Blink | by Malcom Gladwell
  • Being Mortal | by Autal Gawande

Favorite Business Book:

  • Zen in the Art of Archery | by Eugen Herrigel

Mindset Principle:

  • Apply kindness and passion to yourself

Favorite Quote:

“A condition for being consistently compassionate with children is to be compassionate with ourselves.”

“More and more I find what’s important is human kindness.”

Connect with today’s guest:

Dan’s website

Dan’s Facebook

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]]> 52% of marketers worldwide name video as the type of content with the best ROI. 65% of viewers watch more than ¾  of a video. Needless to say, video should already be a part of your marketing strategy. But the biggest roadblock we face is getting over our fears.

Dan Cordle has been an actor, photographer, and videographer. For nine years he was the theater games improvisation instructor at NYU’s graduate acting program. In 2010 he cofounded scribe films. Dan is currently the film director of for the Chekhov project at NYU.

Listen and learn what Dan has taught 1,000’s of actors and uncovered from working behind the scenes at one of America’s top film schools.

Reading Now:

  • Blink | by Malcom Gladwell
  • Being Mortal | by Autal Gawande

Favorite Business Book:

  • Zen in the Art of Archery | by Eugen Herrigel

Mindset Principle:

  • Apply kindness and passion to yourself

Favorite Quote:

“A condition for being consistently compassionate with children is to be compassionate with ourselves.”

“More and more I find what’s important is human kindness.”

Connect with today’s guest:

Dan’s website

Dan’s Facebook

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]]> MM 6.5 Find The Win - Positive Marketing Mindset MM 6.5 Find The Win - Positive Marketing Mindset Fri, 26 Feb 2016 08:00:00 GMT 0 b1b5ae8c7d5d2fca13aef7e64b1e89b5 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d028e 5b8988888ca6d2e42f7d028e 5b8987fb8ca6d2e42f7d01e1

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]]> MM 6.4 Little Victories - Positive Marketing Mindset MM 6.4 Little Victories - Positive Marketing Mindset Thu, 25 Feb 2016 08:00:00 GMT 0 787e816a6cf68122ff129536501b624c false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d028f 5b8988888ca6d2e42f7d028f 5b8987fb8ca6d2e42f7d01e1

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]]>

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]]> MM 6.3 Celebration - Positive Marketing Mindset MM 6.3 Celebration - Positive Marketing Mindset Wed, 24 Feb 2016 08:00:00 GMT 0 e5d88aeafc615b101a030e80e56c22b4 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d0290 5b8988888ca6d2e42f7d0290 5b8987fb8ca6d2e42f7d01e1

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]]> How to Discover and Tell Your Story - TAO 035 How to Discover and Tell Your Story - TAO 035 Tue, 23 Feb 2016 08:00:00 GMT 19:23 b563f1048d89a39b8c99c947753fb114 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d0292 5b8988888ca6d2e42f7d0292 5b8987fb8ca6d2e42f7d01e1 Branding is for cows. People want to hear your story! And if you’re not telling stories, people won’t connect with you. There’s a reason why US Weekly and People Magazine are so popular. Storytelling is the by far the best form of... Branding is for cows. People want to hear your story! And if you’re not telling stories, people won’t connect with you. There’s a reason why US Weekly and People Magazine are so popular.

Storytelling is the by far the best form of marketing. The thing that’s holding you back is thinking that you don’t have a story. After shooting over 2,000 interviews with clients, I know how to find the story. And everyone has a story to tell.

If you take the time to write them down your personal stories about people and big events in your life, you’ll find that you have a lot of them. How did you meet your spouse? Where did you meet your husband? What was your clients lives like before they hired you?

To master storytelling you have use a proven formula - exposition, conflict, and resolution. The best part is that you don’t even have to say anything about your business or what you do!  

Everyone has a story to tell. Listen to this week’s episode to learn my framework for telling better stories.

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]]> Branding is for cows. People want to hear your story! And if you’re not telling stories, people won’t connect with you. There’s a reason why US Weekly and People Magazine are so popular.

Storytelling is the by far the best form of marketing. The thing that’s holding you back is thinking that you don’t have a story. After shooting over 2,000 interviews with clients, I know how to find the story. And everyone has a story to tell.

If you take the time to write them down your personal stories about people and big events in your life, you’ll find that you have a lot of them. How did you meet your spouse? Where did you meet your husband? What was your clients lives like before they hired you?

To master storytelling you have use a proven formula - exposition, conflict, and resolution. The best part is that you don’t even have to say anything about your business or what you do!  

Everyone has a story to tell. Listen to this week’s episode to learn my framework for telling better stories.

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]]> MM 6.2 Gratitiude - Positive Marketing Mindset MM 6.2 Gratitiude - Positive Marketing Mindset Tue, 23 Feb 2016 08:00:00 GMT 0 df11640cb042e6f4113eb23cee052d18 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d0291 5b8988888ca6d2e42f7d0291 5b8987fb8ca6d2e42f7d01e1

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]]> MM 6.1 Positive Marketing Mindset MM 6.1 Positive Marketing Mindset Mon, 22 Feb 2016 08:00:00 GMT 0 37a5a3a349a7709ff65b600ea64c0fb6 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d0293 5b8988888ca6d2e42f7d0293 5b8987fb8ca6d2e42f7d01e1

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]]> MM 5.5 Embrace Your Worst - Storytelling Mindset MM 5.5 Embrace Your Worst - Storytelling Mindset Fri, 19 Feb 2016 05:00:00 GMT 14:02 d25061f833a6d17bfdea357e6b827e5f false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d0294 5b8988888ca6d2e42f7d0294 5b8987fb8ca6d2e42f7d01e1

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]]> MM 5.4 Tell The Story to The Situation - Storytelling Mindset MM 5.4 Tell The Story to The Situation - Storytelling Mindset Thu, 18 Feb 2016 05:00:00 GMT 7:10 80f79ad629a81631936f0902622c693b false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d0295 5b8988888ca6d2e42f7d0295 5b8987fb8ca6d2e42f7d01e1

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]]> MM 5.3 Your Ideal Client Avatar - Storytelling Mindset MM 5.3 Your Ideal Client Avatar - Storytelling Mindset Wed, 17 Feb 2016 05:00:00 GMT 7:20 640e61f4a849588997de95a35a06b801 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d0296 5b8988888ca6d2e42f7d0296 5b8987fb8ca6d2e42f7d01e1

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]]> MM 5.2 Authenticity is a Lie - Storytelling Mindset MM 5.2 Authenticity is a Lie - Storytelling Mindset Tue, 16 Feb 2016 05:00:00 GMT 8:12 f3bf19d10eff163184020e5dee5b61c7 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d0297 5b8988888ca6d2e42f7d0297 5b8987fb8ca6d2e42f7d01e1

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]]> MM 5.1 Storytelling Mindset MM 5.1 Storytelling Mindset Sun, 14 Feb 2016 05:00:00 GMT 5:45 59b64be590d91a0299a72fe049d9bdb0 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d0298 5b8988888ca6d2e42f7d0298 5b8987fb8ca6d2e42f7d01e1

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]]>

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]]> MM 4.5 My Industry is Different - Mindset Landmines (The Fundamental Attribution Error) MM 4.5 My Industry is Different - Mindset Landmines (The Fundamental Attribution Error) Fri, 12 Feb 2016 17:00:00 GMT 0 c114eb115627b5bd1c1ed26145d91734 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d0299 5b8988888ca6d2e42f7d0299 5b8987fb8ca6d2e42f7d01e1

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]]> MM 4.4 The Curse of The Expert - Mindset Landmines MM 4.4 The Curse of The Expert - Mindset Landmines Thu, 11 Feb 2016 05:00:00 GMT 0 57b63a5c341fc62ec4040168f72cce90 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d029a 5b8988888ca6d2e42f7d029a 5b8987fb8ca6d2e42f7d01e1

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]]> MM 4.3 The Yellow Pages- Mindset Landmines MM 4.3 The Yellow Pages- Mindset Landmines Wed, 10 Feb 2016 05:00:00 GMT 0 5864720f42413b6199865486cc86a011 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d029b 5b8988888ca6d2e42f7d029b 5b8987fb8ca6d2e42f7d01e1

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]]> <![CDATA[The 3 Most Important Words in Sales & Marketing - TAO 034]]> Tue, 09 Feb 2016 16:01:05 GMT 25:56 2a2162510bff30cafa9d5d277a7e2159 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d029c 5b8988888ca6d2e42f7d029c 5b8987fb8ca6d2e42f7d01e1 You know that sales and marketing are the lifeblood of all businesses. But if you can master these three words, you'll never have to work harder than your competitors. All relationships must have these three components to survive.

On average, consumers will do 10 Google searches for a product before purchasing. So, what does this mean for your company or product? That every piece of content must have a goal. You need to let your customers know the next thing you want them to do.

To master the three most important words in sales and marketing you need to leverage case studies, the about us section on your website, and develop a strong sales funnel.

Want to know what these three words are and how they impact your business? Listen to this week’s episode to hear more.

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]]> You know that sales and marketing are the lifeblood of all businesses. But if you can master these three words, you'll never have to work harder than your competitors. All relationships must have these three components to survive.

On average, consumers will do 10 Google searches for a product before purchasing. So, what does this mean for your company or product? That every piece of content must have a goal. You need to let your customers know the next thing you want them to do.

To master the three most important words in sales and marketing you need to leverage case studies, the about us section on your website, and develop a strong sales funnel.

Want to know what these three words are and how they impact your business? Listen to this week’s episode to hear more.

Hosted on Acast. See acast.com/privacy for more information.

]]> MM 4.2 The Advertising Mindset- Mindset Landmines MM 4.2 The Advertising Mindset- Mindset Landmines Tue, 09 Feb 2016 05:00:00 GMT 0 4f4eee62781abd78f1f470b7a763ddea false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d029d 5b8988888ca6d2e42f7d029d 5b8987fb8ca6d2e42f7d01e1

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]]> MM 4.1 Mindset Landmines MM 4.1 Mindset Landmines Mon, 08 Feb 2016 03:48:55 GMT 0 91b4533cdc8a4c5a8a9d709b31cd8456 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d029e 5b8988888ca6d2e42f7d029e 5b8987fb8ca6d2e42f7d01e1

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]]> MM 3.4 Abundance Mindsets - Win by Losing Business MM 3.4 Abundance Mindsets - Win by Losing Business Thu, 04 Feb 2016 05:00:00 GMT 0 25baa63093b10a2bd29cfeb4c713b712 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d029f 5b8988888ca6d2e42f7d029f 5b8987fb8ca6d2e42f7d01e1

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]]>

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]]> MM 3.3 Abundance Mindsets - Helping The Competition MM 3.3 Abundance Mindsets - Helping The Competition Wed, 03 Feb 2016 05:00:00 GMT 0 7b7d800f99329c979645d01ac8f8a70b false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02a0 5b8988888ca6d2e42f7d02a0 5b8987fb8ca6d2e42f7d01e1

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]]> Jody Layne: How to Double Your Email List with Zero Ad Spend - TAO 033 Jody Layne: How to Double Your Email List with Zero Ad Spend - TAO 033 Tue, 02 Feb 2016 16:02:25 GMT 39:50 5a49fc07085fa5a8f037231e992b670d false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02a1 5b8988888ca6d2e42f7d02a1 5b8987fb8ca6d2e42f7d01e1 The words Inbound marketing, paid traffic, and sales funnels get thrown around a lot but we often overlook one our most prized possession, our warm market. If you’re not making referrals a part of your business then you’re leaving money on... The words Inbound marketing, paid traffic, and sales funnels get thrown around a lot but we often overlook one our most prized possession, our warm market. If you’re not making referrals a part of your business then you’re leaving money on the table.

Jody Layne built her career in direct marketing working in the political area and for non-profits. One day, back in early 2010, she thought about referrals and word of mouth marketing and wondered why more businesses weren't focusing on referrals. So, Jody and her team tried to do one for a client. It was practically impossible to keep up with all the transactions. It took up too much time and the effort did not equal the reward. Enters Expect Referrals.

Listen and learn about the 1,000 year old marketing strategy that beats cold traffic every time and how to start implementing it as a strategy in your business.

Reading Now:

  • Leaders Eat Last by Simon Sinek

Favorite Business Book:

  • Start With Why by Simon Sinek

Mindset Principle:

  • Be a source of information versus a source of selling.

Business Advice:

  • All you need to do is be the provider of information and the customers will come.

Favorite Quote:

  • “Your one core desire should sit at the center of your intentions.” - Danielle LaPorte

Connect with today’s guest:

Jody’s website - Get 10% off when you click “share”

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]]> The words Inbound marketing, paid traffic, and sales funnels get thrown around a lot but we often overlook one our most prized possession, our warm market. If you’re not making referrals a part of your business then you’re leaving money on the table.

Jody Layne built her career in direct marketing working in the political area and for non-profits. One day, back in early 2010, she thought about referrals and word of mouth marketing and wondered why more businesses weren't focusing on referrals. So, Jody and her team tried to do one for a client. It was practically impossible to keep up with all the transactions. It took up too much time and the effort did not equal the reward. Enters Expect Referrals.

Listen and learn about the 1,000 year old marketing strategy that beats cold traffic every time and how to start implementing it as a strategy in your business.

Reading Now:

  • Leaders Eat Last by Simon Sinek

Favorite Business Book:

  • Start With Why by Simon Sinek

Mindset Principle:

  • Be a source of information versus a source of selling.

Business Advice:

  • All you need to do is be the provider of information and the customers will come.

Favorite Quote:

  • “Your one core desire should sit at the center of your intentions.” - Danielle LaPorte

Connect with today’s guest:

Jody’s website - Get 10% off when you click “share”

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]]> MM 3.2 Abundance Mindsets - Find The Perfect Match MM 3.2 Abundance Mindsets - Find The Perfect Match Tue, 02 Feb 2016 06:42:53 GMT 0 c35692e1a58ad6bd07f5cce52e75ec3d true https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02a2 5b8988888ca6d2e42f7d02a2 5b8987fb8ca6d2e42f7d01e1

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]]>

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]]> MM 3.1 Abundance Mindsets - Overview MM 3.1 Abundance Mindsets - Overview Mon, 01 Feb 2016 06:32:45 GMT 0 e9a7d29df84ff6c82a40da3d11f9bd7b false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02a3 5b8988888ca6d2e42f7d02a3 5b8987fb8ca6d2e42f7d01e1

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]]>

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]]> MM 2.5 Thomas Delauer Mindsets - The Workout Mindset MM 2.5 Thomas Delauer Mindsets - The Workout Mindset Fri, 29 Jan 2016 07:13:11 GMT 4:59 970c31c4d2111429bca26525fb44a28a false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02a4 5b8988888ca6d2e42f7d02a4 5b8987fb8ca6d2e42f7d01e1

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]]>

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]]> MM 2.4 Thomas Delauer Mindsets - Flipping The Switch MM 2.4 Thomas Delauer Mindsets - Flipping The Switch Thu, 28 Jan 2016 05:00:00 GMT 0 142228492e7f768bc467cc56d47c0fde false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02a5 5b8988888ca6d2e42f7d02a5 5b8987fb8ca6d2e42f7d01e1

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]]>

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]]> MM 2.3 Thomas DeLauer Mindsets - Creativity Through Focus MM 2.3 Thomas DeLauer Mindsets - Creativity Through Focus Wed, 27 Jan 2016 05:00:00 GMT 0 870325c7862c957d67ef87e4d9767e75 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02a6 5b8988888ca6d2e42f7d02a6 5b8987fb8ca6d2e42f7d01e1

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]]>

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]]> Thomas DeLauer: Becoming The Best Version of Yourself Through Optimization - TAO 032 Thomas DeLauer: Becoming The Best Version of Yourself Through Optimization - TAO 032 Tue, 26 Jan 2016 06:49:40 GMT 31:32 9a6d059a3e50e55093e977ce03179d8f false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02a7 5b8988888ca6d2e42f7d02a7 5b8987fb8ca6d2e42f7d01e1 Is one dimensional thinking holding you back from success beyond the boardroom? If you’re a top-performer, it’s likely that your one-track mindset is what’s hindering growth in other areas of your life. Thomas DeLauer faced a... Is one dimensional thinking holding you back from success beyond the boardroom? If you’re a top-performer, it’s likely that your one-track mindset is what’s hindering growth in other areas of your life.

Thomas DeLauer faced a similar battle that most high industry performers do. He was a top recruiter in the medical industry and was making small fortune, but lost his health in the process. Everything changed when his wife was diagnosed with an auto-immune disease and his father with cancer. Since then, Thomas has done a complete 180 and turned his life around. His story landed him on the cover of some of the largest health and fitness publications in the world. Nowadays, you find him helping CEO’s and entrepreneurs do the same.

In this episode you’ll learn what it takes to not only achieve success in business, but what it takes create total life optimization.

Favorite Business Book:

Mindset Principle:

  • Everything starts with clarity

Business Advice:

  • How you feel makes and big impact on how people see you

Favorite Quote:

  • “Money doesn’t wait atop the hill. Glory doesn’t wait atop the hill. All that waits atop the hill is the top of the hill.” - Nike

Connect with today’s guest:

Thomas DeLauer’s Website

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]]> Is one dimensional thinking holding you back from success beyond the boardroom? If you’re a top-performer, it’s likely that your one-track mindset is what’s hindering growth in other areas of your life.

Thomas DeLauer faced a similar battle that most high industry performers do. He was a top recruiter in the medical industry and was making small fortune, but lost his health in the process. Everything changed when his wife was diagnosed with an auto-immune disease and his father with cancer. Since then, Thomas has done a complete 180 and turned his life around. His story landed him on the cover of some of the largest health and fitness publications in the world. Nowadays, you find him helping CEO’s and entrepreneurs do the same.

In this episode you’ll learn what it takes to not only achieve success in business, but what it takes create total life optimization.

Favorite Business Book:

Mindset Principle:

  • Everything starts with clarity

Business Advice:

  • How you feel makes and big impact on how people see you

Favorite Quote:

  • “Money doesn’t wait atop the hill. Glory doesn’t wait atop the hill. All that waits atop the hill is the top of the hill.” - Nike

Connect with today’s guest:

Thomas DeLauer’s Website

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]]> MM 2.2 Thomas DeLauer Mindsets - Embrace The Fear MM 2.2 Thomas DeLauer Mindsets - Embrace The Fear Tue, 26 Jan 2016 05:00:00 GMT 0 f2afdad4ce2f00f3c8e7f0bd04f21f5c false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02a8 5b8988888ca6d2e42f7d02a8 5b8987fb8ca6d2e42f7d01e1

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]]>

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]]> MM 2.1 Thomas DeLauer Mindsets - Grow by Doing MM 2.1 Thomas DeLauer Mindsets - Grow by Doing Mon, 25 Jan 2016 04:35:36 GMT 0 adc1ad9a3e5abdf308b62738108d4896 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02a9 5b8988888ca6d2e42f7d02a9 5b8987fb8ca6d2e42f7d01e1

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]]>

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]]> MM 1.4 The Marathon Mindset- Run and Walk MM 1.4 The Marathon Mindset- Run and Walk Fri, 22 Jan 2016 05:00:00 GMT 0 06f859c494568603250884f6597b2aa1 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02aa 5b8988888ca6d2e42f7d02aa 5b8987fb8ca6d2e42f7d01e1

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]]> MM 1.3 The Marathon Mindset- Support MM 1.3 The Marathon Mindset- Support Thu, 21 Jan 2016 05:00:00 GMT 0 778bcdbd5c9037e427b19b953740bc0f false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02ab 5b8988888ca6d2e42f7d02ab 5b8987fb8ca6d2e42f7d01e1

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]]>

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]]> MM 1.2 The Marathon Mindset - Embrace Discomfort MM 1.2 The Marathon Mindset - Embrace Discomfort Wed, 20 Jan 2016 04:44:21 GMT 0 a2d3b27ffe20286bdad5ce3f3a3ce500 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02ac 5b8988888ca6d2e42f7d02ac 5b8987fb8ca6d2e42f7d01e1

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]]>

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]]> Ryan Deiss Founder of Digital Marketer : The Danger of Logical Lies and 80 Percent Projects - TAO 031 Ryan Deiss Founder of Digital Marketer : The Danger of Logical Lies and 80 Percent Projects - TAO 031 Tue, 19 Jan 2016 17:50:58 GMT 30:00 74f1c0357b8b8f8b659a9e1903a9c752 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02ad 5b8988888ca6d2e42f7d02ad 5b8987fb8ca6d2e42f7d01e1 80% projects and logical lies will destroy a small business If you had the opportunity to sit down with one of the top small business marketers, what would you ask? What questions would you have on growth, conversions and traffic?

Ryan Deiss is the co-founder and CEO of DigitalMarketer.com. In the past 12 years he’s invested over $50 million into marketing test, sent over a billion emails between himself and his team, created a Forbes noteworthy marketing conference, and now operates 12 successful brands across multiple industries.

Two of the biggest challenges Ryan believes facing small businesses today are logical lies and 80 percent projects. It’s likely you’re struggling with them now and don’t even realize it. In this episode Diess breaks down what they are and how to spot them in your business before the trouble arises. He also shares the mindset that has enabled Digital Marketer to become a preeminent brand.

Reading Now:

Favorite Business Book:

Mindset Principle:

  • Your present condition doesn’t define who we are.

Business Advice:

  • Focus on the end result. If a tool doesn’t work, abandon it.

Favorite Quote:

  • “Do we know that to be true or do we believe that to be true.” - Ryan Deiss

Connect with today’s guest:

DigitalMarketer.com - Ryan’s website  

Ryan’s Twitter

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]]> If you had the opportunity to sit down with one of the top small business marketers, what would you ask? What questions would you have on growth, conversions and traffic?

Ryan Deiss is the co-founder and CEO of DigitalMarketer.com. In the past 12 years he’s invested over $50 million into marketing test, sent over a billion emails between himself and his team, created a Forbes noteworthy marketing conference, and now operates 12 successful brands across multiple industries.

Two of the biggest challenges Ryan believes facing small businesses today are logical lies and 80 percent projects. It’s likely you’re struggling with them now and don’t even realize it. In this episode Diess breaks down what they are and how to spot them in your business before the trouble arises. He also shares the mindset that has enabled Digital Marketer to become a preeminent brand.

Reading Now:

Favorite Business Book:

Mindset Principle:

  • Your present condition doesn’t define who we are.

Business Advice:

  • Focus on the end result. If a tool doesn’t work, abandon it.

Favorite Quote:

  • “Do we know that to be true or do we believe that to be true.” - Ryan Deiss

Connect with today’s guest:

DigitalMarketer.com - Ryan’s website  

Ryan’s Twitter

Hosted on Acast. See acast.com/privacy for more information.

]]> MM 1.1 The Marathon Mindset- Small Steps MM 1.1 The Marathon Mindset- Small Steps Tue, 19 Jan 2016 05:00:00 GMT 0 fbc9a4cd22c5d72603e3f3f5a6c267e3 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02ae 5b8988888ca6d2e42f7d02ae 5b8987fb8ca6d2e42f7d01e1

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]]>

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]]> 5 Minutes Every Morning to Marketing Mindset Mastery 5 Minutes Every Morning to Marketing Mindset Mastery Mon, 18 Jan 2016 04:48:36 GMT 0 71fff72ad65f1307220be67316de346c false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02af 5b8988888ca6d2e42f7d02af 5b8987fb8ca6d2e42f7d01e1

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]]>

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]]> I Give You Permission to Fail feat. Heather Ann Havenwood - TAO 30 I Give You Permission to Fail feat. Heather Ann Havenwood - TAO 30 Mon, 11 Jan 2016 05:00:00 GMT 38:00 3624abcdeafdc26e57498bef34979a01 true https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02b0 5b8988888ca6d2e42f7d02b0 5b8987fb8ca6d2e42f7d01e1 What would you do if you had permission to fail? Would you go out and create the business you’ve always wanted? Write a book? Heather Ann Havenwood knows a thing or two when it comes to failure. Before rising to the ranks as a veteran marketer... What would you do if you had permission to fail? Would you go out and create the business you’ve always wanted? Write a book?

Heather Ann Havenwood knows a thing or two when it comes to failure. Before rising to the ranks as a veteran marketer and coach, she lost it all and had to file for bankruptcy. Fast forward to present day and she's now a published author, coach, and the boss of sexy.

Hear how six words changed her life forever and what could be the one thing holding you back from success.

from success.

Reading Now:

Favorite Business Book:

 

Mindset Principle:

  • Give yourself permission to fail

Business Advice:

  • Hire a coach and stop asking your friends for advice

Favorite Quote:

  • “The only way to grow is to go to a point of failure.” - Unknown

Connect with today’s guest:

Heather’s website

Heather’s book: Sexy Boss

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]]> What would you do if you had permission to fail? Would you go out and create the business you’ve always wanted? Write a book?

Heather Ann Havenwood knows a thing or two when it comes to failure. Before rising to the ranks as a veteran marketer and coach, she lost it all and had to file for bankruptcy. Fast forward to present day and she's now a published author, coach, and the boss of sexy.

Hear how six words changed her life forever and what could be the one thing holding you back from success.

from success.

Reading Now:

Favorite Business Book:

 

Mindset Principle:

  • Give yourself permission to fail

Business Advice:

  • Hire a coach and stop asking your friends for advice

Favorite Quote:

  • “The only way to grow is to go to a point of failure.” - Unknown

Connect with today’s guest:

Heather’s website

Heather’s book: Sexy Boss

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]]> From 12 Steps to 3,000 Years of Wisdom On One Decision feat. David Bayer - TAO 29 From 12 Steps to 3,000 Years of Wisdom On One Decision feat. David Bayer - TAO 29 Wed, 06 Jan 2016 00:40:36 GMT 33:28 9d649d17a9bfe1257b69e0f0340a5964 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02b1 5b8988888ca6d2e42f7d02b1 5b8987fb8ca6d2e42f7d01e1 When most people think of success, they look at the top line: money, a thriving business and lifestyle. David Bayer was living a “successful” life by traditional measure. He founded his first company shortly after graduating from Columbia... When most people think of success, they look at the top line: money, a thriving business and lifestyle. David Bayer was living a “successful” life by traditional measure. He founded his first company shortly after graduating from Columbia University at the ripe age of 21. Three years later he was leading the online division for world a class Italian motorcycle company. By 30, David was starting his second business and raising millions from venture capital funds. In 2009 his life took a dramatic turn when David found himself in a 12 step program battling addiction. Through it all, David gained a newfound awareness for living more powerfully. In this episode David shares insights from his remarkable journey, discovery and study of major teachings and topics spanning 3,000 years across science, philosophy, religion, spirituality, metaphysics, and neuroscience. And if that’s not enough, you’ll learn exactly why deciding is more important than the how-to.

 

Reading Now:

Awakening the Buddha Within: Tibetan Wisdom for the Western World | by Lama Surya Das

 

Favorite Business Book:

The Power of Decision: A Step-By-Step Program to Overcome Indecision and Live Without Failure Forever by Raymond Charles Barker

 

Mindset Principle:

Focus on living in a beautiful state that’s not dictated by external circumstances

 

Business Advice:

If you're driven by significant and success vs. contribution and growth, it’s going to be very hard to get people to rally around your cause.

 

Favorite Quote:

“Human beings have such an extraordinary ability to introduce unintelligence into a supremely intelligent system” - Raymond Charles Barker

 

“Until one is committed, there’s hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative (and creation), there is one elementary truth the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then God moves too. All sorts of things occur to help one that would never otherwise have occured. A whole stream of events issues from the decision, raising in one’s favor all manner of unforeseen incidents, meetings and material assistance, which no man could have dreamed would have come his way. Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it. Begin it now.” -  W. H. Murray from The Scottish Himalayan Expedition

 

Connect with today’s guest:

David’s website

David’s Facebook

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]]> When most people think of success, they look at the top line: money, a thriving business and lifestyle. David Bayer was living a “successful” life by traditional measure. He founded his first company shortly after graduating from Columbia University at the ripe age of 21. Three years later he was leading the online division for world a class Italian motorcycle company. By 30, David was starting his second business and raising millions from venture capital funds. In 2009 his life took a dramatic turn when David found himself in a 12 step program battling addiction. Through it all, David gained a newfound awareness for living more powerfully. In this episode David shares insights from his remarkable journey, discovery and study of major teachings and topics spanning 3,000 years across science, philosophy, religion, spirituality, metaphysics, and neuroscience. And if that’s not enough, you’ll learn exactly why deciding is more important than the how-to.

 

Reading Now:

Awakening the Buddha Within: Tibetan Wisdom for the Western World | by Lama Surya Das

 

Favorite Business Book:

The Power of Decision: A Step-By-Step Program to Overcome Indecision and Live Without Failure Forever by Raymond Charles Barker

 

Mindset Principle:

Focus on living in a beautiful state that’s not dictated by external circumstances

 

Business Advice:

If you're driven by significant and success vs. contribution and growth, it’s going to be very hard to get people to rally around your cause.

 

Favorite Quote:

“Human beings have such an extraordinary ability to introduce unintelligence into a supremely intelligent system” - Raymond Charles Barker

 

“Until one is committed, there’s hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative (and creation), there is one elementary truth the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then God moves too. All sorts of things occur to help one that would never otherwise have occured. A whole stream of events issues from the decision, raising in one’s favor all manner of unforeseen incidents, meetings and material assistance, which no man could have dreamed would have come his way. Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it. Begin it now.” -  W. H. Murray from The Scottish Himalayan Expedition

 

Connect with today’s guest:

David’s website

David’s Facebook

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]]> Beating Hard Times with Hard Work and Focus feat. Lindsey Anderson - TAO 28 Beating Hard Times with Hard Work and Focus feat. Lindsey Anderson - TAO 28 Mon, 28 Dec 2015 22:07:57 GMT 37:29 81f7359cdc0491e4fa3e9711772c4a20 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02b2 5b8988888ca6d2e42f7d02b2 5b8987fb8ca6d2e42f7d01e1 In 2008 Lindsey Anderson owed $100,000 in back takes to the IRS, was being sued, and had tons of overhead from running a large office with multiple employees. After hitting the reset button she was able to create a successful business and regain her... In 2008 Lindsey Anderson owed $100,000 in back takes to the IRS, was being sued, and had tons of overhead from running a large office with multiple employees. After hitting the reset button she was able to create a successful business and regain her financial footing. In this episode Lindsey shares how joining a mastermind, hiring a business coach and hard work allowed her overcome hard times.

Reading Now:

  • Decide: The Ultimate Success Trigger | by Jim Palmer

Mindset Principle:

  • Don’t expect immediate results

Business Advice:

  • Join a mastermind and get a coach

Favorite Quote:

  • “You are the average of the five people you spend the most time with.” - Jim Rohn

Connect with today’s guest:

 

Hosted on Acast. See acast.com/privacy for more information.

]]> In 2008 Lindsey Anderson owed $100,000 in back takes to the IRS, was being sued, and had tons of overhead from running a large office with multiple employees. After hitting the reset button she was able to create a successful business and regain her financial footing. In this episode Lindsey shares how joining a mastermind, hiring a business coach and hard work allowed her overcome hard times.

Reading Now:

  • Decide: The Ultimate Success Trigger | by Jim Palmer

Mindset Principle:

  • Don’t expect immediate results

Business Advice:

  • Join a mastermind and get a coach

Favorite Quote:

  • “You are the average of the five people you spend the most time with.” - Jim Rohn

Connect with today’s guest:

 

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Create Winning Partnerships in Business feat. Chad Kirby - TAO 27 How to Create Winning Partnerships in Business feat. Chad Kirby - TAO 27 Wed, 23 Dec 2015 03:05:03 GMT 31:25 8b10eba055d11a9aa64efe6dd686814d false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02b3 5b8988888ca6d2e42f7d02b3 5b8987fb8ca6d2e42f7d01e1 What does LeBron James and Michael Jordan have in common? They’re the pros taking the shots day in and day out. But how do you get them on your team? Word class speaker and Sr. Director of Partnership Development at Infusionsoft, Chad Kirby,... What does LeBron James and Michael Jordan have in common? They’re the pros taking the shots day in and day out. But how do you get them on your team? Word class speaker and Sr. Director of Partnership Development at Infusionsoft, Chad Kirby, joins us for a conversation on creating winning partnerships and mindset. In this episode you will learn how to serve your first clients and what it takes to win the game.

Reading Now:

  • Uncontainable by Kip Tindell

Favorite Business Book:

  • Good Leaders Ask Great Questions by John C. Maxwell

Mindset Principle:

  • Function strategically, not opportunistically

Business Advice:

  • Clearly define your value and who benefits from exactly what you do

Favorite Quote:

  • “Life is to be enjoyed, not endured.” - Gordon B. Hinckley

Hosted on Acast. See acast.com/privacy for more information.

]]> What does LeBron James and Michael Jordan have in common? They’re the pros taking the shots day in and day out. But how do you get them on your team? Word class speaker and Sr. Director of Partnership Development at Infusionsoft, Chad Kirby, joins us for a conversation on creating winning partnerships and mindset. In this episode you will learn how to serve your first clients and what it takes to win the game.

Reading Now:

  • Uncontainable by Kip Tindell

Favorite Business Book:

  • Good Leaders Ask Great Questions by John C. Maxwell

Mindset Principle:

  • Function strategically, not opportunistically

Business Advice:

  • Clearly define your value and who benefits from exactly what you do

Favorite Quote:

  • “Life is to be enjoyed, not endured.” - Gordon B. Hinckley

Hosted on Acast. See acast.com/privacy for more information.

]]> The Power of .25 cents to Quit Your Job and Change the World Without Internet Marketing feat. Matt Miller - TAO 26 The Power of .25 cents to Quit Your Job and Change the World Without Internet Marketing feat. Matt Miller - TAO 26 Thu, 17 Dec 2015 04:55:31 GMT 36:12 8e6e57f5ad2a6134a3ff8f7aabfcae1a false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02b4 5b8988888ca6d2e42f7d02b4 5b8987fb8ca6d2e42f7d01e1 Former Air Force fighter pilot quits his job and moves to rural Texas to operate a vending machine business. That’s not a sexy start to the story, but it’s changed Matt Miller’s life, his family’s life and the life of many... Former Air Force fighter pilot quits his job and moves to rural Texas to operate a vending machine business. That’s not a sexy start to the story, but it’s changed Matt Miller’s life, his family’s life and the life of many others. In this episode you will learn how it all started with a quarter and grew into a business of impact.

Reading Now:

  • Miracle Morning by Hal Elrod
  • Mindset by

Favorite Business Book:

  • Rich Dad, Poor Dad by Robert Kiyosaki

Mindset Principle:

Start thinking bigger

Business Advice:

Hire a business coach

Favorite Quote:

“You can have everything in life you want if you will just help enough people get what they want.” - Zig Ziglar

Recommended Resources:

Live Your Dreams: Top 10 Reasons Why You Need To Start a Vending Business

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]]> Former Air Force fighter pilot quits his job and moves to rural Texas to operate a vending machine business. That’s not a sexy start to the story, but it’s changed Matt Miller’s life, his family’s life and the life of many others. In this episode you will learn how it all started with a quarter and grew into a business of impact.

Reading Now:

  • Miracle Morning by Hal Elrod
  • Mindset by

Favorite Business Book:

  • Rich Dad, Poor Dad by Robert Kiyosaki

Mindset Principle:

Start thinking bigger

Business Advice:

Hire a business coach

Favorite Quote:

“You can have everything in life you want if you will just help enough people get what they want.” - Zig Ziglar

Recommended Resources:

Live Your Dreams: Top 10 Reasons Why You Need To Start a Vending Business

Hosted on Acast. See acast.com/privacy for more information.

]]> Creating Your Dream Job feat. Jim Palmer - TAO 25 Creating Your Dream Job feat. Jim Palmer - TAO 25 Sat, 28 Nov 2015 04:50:53 GMT 40:24 8229b3d0309370e2c1cc48999595db00 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02b5 5b8988888ca6d2e42f7d02b5 5b8987fb8ca6d2e42f7d01e1 If you could create your dream business, what would it be? How would you overcome the indecision to get started? How would you impact the world after hitting your goals? Jim Palmer is a marketing and business building expert and host of Newsletter... If you could create your dream business, what would it be? How would you overcome the indecision to get started? How would you impact the world after hitting your goals?

Jim Palmer is a marketing and business building expert and host of Newsletter Guru TV and Stick Like Glue Radio. He is know internationally known  as “The Newsletter Guru” and has authored several books, most recently decide. Jim is a cancer survivor, has been married for thirty-three years, has four grown children and an awesome grandson.

Listen and learn how to overcome indecision, create your dream business and give back to others. Visit http://www.IanGarlic.com for more info. 

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]]> If you could create your dream business, what would it be? How would you overcome the indecision to get started? How would you impact the world after hitting your goals?

Jim Palmer is a marketing and business building expert and host of Newsletter Guru TV and Stick Like Glue Radio. He is know internationally known  as “The Newsletter Guru” and has authored several books, most recently decide. Jim is a cancer survivor, has been married for thirty-three years, has four grown children and an awesome grandson.

Listen and learn how to overcome indecision, create your dream business and give back to others. Visit http://www.IanGarlic.com for more info. 

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[How to Grow & Manage Your Sales Team feat. Butch Bellah - TAO 24]]> Fri, 20 Nov 2015 17:00:00 GMT 33:05 1689a946b3415612a9f842b251ce43c4 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02b6 5b8988888ca6d2e42f7d02b6 5b8987fb8ca6d2e42f7d01e1 Whether you like it or not, we’re always selling. We sold our parents on getting us our first car, we sold our spouses on marriage, and throughout our career to get jobs and promotions. Butch Bellah spent almost 16 years with a large regional... Whether you like it or not, we’re always selling. We sold our parents on getting us our first car, we sold our spouses on marriage, and throughout our career to get jobs and promotions.

Butch Bellah spent almost 16 years with a large regional wholesale food distributor and helped grow it from $35 million to $250 million before acquiring the company as a minority shareholder with a business partner. As former stand-up comedian with more than 25 years of hands on business experience in the trenches, Butch has a knack for helping others improve their salesmanship skills. He’s the author of The Ten Essentials of Sales Superstars: Plugging Into The Power of 10 and more recently, Sales Management for Dummies.

Listen and learn why sales training and management are the key to every business. And how why the best salespeople aren’t always the best managers. Visit http://www.IanGarlic.com for more info. 

Hosted on Acast. See acast.com/privacy for more information.

]]> Whether you like it or not, we’re always selling. We sold our parents on getting us our first car, we sold our spouses on marriage, and throughout our career to get jobs and promotions.

Butch Bellah spent almost 16 years with a large regional wholesale food distributor and helped grow it from $35 million to $250 million before acquiring the company as a minority shareholder with a business partner. As former stand-up comedian with more than 25 years of hands on business experience in the trenches, Butch has a knack for helping others improve their salesmanship skills. He’s the author of The Ten Essentials of Sales Superstars: Plugging Into The Power of 10 and more recently, Sales Management for Dummies.

Listen and learn why sales training and management are the key to every business. And how why the best salespeople aren’t always the best managers. Visit http://www.IanGarlic.com for more info. 

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Identify Your Ideal Client feat. Liz O’Donnell - TAO 023 How to Identify Your Ideal Client feat. Liz O’Donnell - TAO 023 Fri, 13 Nov 2015 17:00:00 GMT 36:09 f4ddfefa99953078fd44b7a1198b158c false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02b7 5b8988888ca6d2e42f7d02b7 5b8987fb8ca6d2e42f7d01e1 In today’s fast paced business climate being able to identify your ideal client and stand out with relevancy and authenticity isn’t an option, it’s essential. The traditional public relations model has shifted from a one way... In today’s fast paced business climate being able to identify your ideal client and stand out with relevancy and authenticity isn’t an option, it’s essential. The traditional public relations model has shifted from a one way conversation to and ongoing dialogue. It’s never been more important to speak directly to your customer and their needs.

Liz O’Donnell is the General Manager of Double-Forte.com, a public relations and marketing services firm. Liz has been in the PR industry for twenty years, is the co-founder of SheStarts, and the author of The Balance Act of the Modern.

Listen and learn how modern PR firms gather marketing insights and intelligence to stay ahead of the curve, how to create buyer personas and remain relevant in your industry. Visit http://www.IanGarlic.com for more info. 

Hosted on Acast. See acast.com/privacy for more information.

]]> In today’s fast paced business climate being able to identify your ideal client and stand out with relevancy and authenticity isn’t an option, it’s essential. The traditional public relations model has shifted from a one way conversation to and ongoing dialogue. It’s never been more important to speak directly to your customer and their needs.

Liz O’Donnell is the General Manager of Double-Forte.com, a public relations and marketing services firm. Liz has been in the PR industry for twenty years, is the co-founder of SheStarts, and the author of The Balance Act of the Modern.

Listen and learn how modern PR firms gather marketing insights and intelligence to stay ahead of the curve, how to create buyer personas and remain relevant in your industry. Visit http://www.IanGarlic.com for more info. 

Hosted on Acast. See acast.com/privacy for more information.

]]> Why You Need to Be in Masterminds feat. Aaron Walker - TAO 22 Why You Need to Be in Masterminds feat. Aaron Walker - TAO 22 Fri, 30 Oct 2015 16:00:00 GMT 34:52 387e444edb7c77cdd780f5ab90802eff false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02b8 5b8988888ca6d2e42f7d02b8 5b8987fb8ca6d2e42f7d01e1 One of the best ways to succeed in life and business is to surround yourself around those who’ve already achieved what you want. With four decades of experience as an entrepreneur, a 36 year married and eight successful companies, Aaron Walker... One of the best ways to succeed in life and business is to surround yourself around those who’ve already achieved what you want.

With four decades of experience as an entrepreneur, a 36 year married and eight successful companies, Aaron Walker knows a thing or two when it comes to living a fulfilling life. He started his first business at 18 years and sold it nine years later to a Fortune 500 company. One of Aaron’s fundamental beliefs in his ability to achieve success is surrounding yourself around the right people. For more than a decade he’s ran a weekly mastermind group with Dave Ramsey, Dan Miller and Ken Abraham.

Listen and learn the fundamentals and guiding principles that have allowed Aaron to reach a level of success that few people have achieved in a lifetime. Visit IanGarlic.com for more info. 

Hosted on Acast. See acast.com/privacy for more information.

]]> One of the best ways to succeed in life and business is to surround yourself around those who’ve already achieved what you want.

With four decades of experience as an entrepreneur, a 36 year married and eight successful companies, Aaron Walker knows a thing or two when it comes to living a fulfilling life. He started his first business at 18 years and sold it nine years later to a Fortune 500 company. One of Aaron’s fundamental beliefs in his ability to achieve success is surrounding yourself around the right people. For more than a decade he’s ran a weekly mastermind group with Dave Ramsey, Dan Miller and Ken Abraham.

Listen and learn the fundamentals and guiding principles that have allowed Aaron to reach a level of success that few people have achieved in a lifetime. Visit IanGarlic.com for more info. 

Hosted on Acast. See acast.com/privacy for more information.

]]> How to Build an Agency feat. Jason Swenk - TAO 21 How to Build an Agency feat. Jason Swenk - TAO 21 Fri, 23 Oct 2015 21:03:36 GMT 29:51 808f3d9f9bcf8e2b21ad78cd6255a86a false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02b9 5b8988888ca6d2e42f7d02b9 5b8987fb8ca6d2e42f7d01e1 What does it take to create and build a powerhouse agency?

Today’s guests has formerly worked with clients such as Aflac, Lotus Cars, Hitachi, AT&T, Coke and Legal Zoom. I wasn’t until Jason Swenk hit the $1 million mark that he understood the importance of clarity and systems. And he’s now on a mission to help other agency owners from making the same mistake. His passion and drive is to be the #1 resource for agency owners.  

If you’re running a digital agency or plan to in the future, this episode is a must! Learn exactly what you need to achieve predictable success and build the business you want to build. To learn more visit: www.IanGarlic.com and www.yourauthenticweb.com

Hosted on Acast. See acast.com/privacy for more information.

]]> What does it take to create and build a powerhouse agency?

Today’s guests has formerly worked with clients such as Aflac, Lotus Cars, Hitachi, AT&T, Coke and Legal Zoom. I wasn’t until Jason Swenk hit the $1 million mark that he understood the importance of clarity and systems. And he’s now on a mission to help other agency owners from making the same mistake. His passion and drive is to be the #1 resource for agency owners.  

If you’re running a digital agency or plan to in the future, this episode is a must! Learn exactly what you need to achieve predictable success and build the business you want to build. To learn more visit: www.IanGarlic.com and www.yourauthenticweb.com

Hosted on Acast. See acast.com/privacy for more information.

]]> The Power of Public Speaking feat. Genero Crenshaw - TAO 020 The Power of Public Speaking feat. Genero Crenshaw - TAO 020 Fri, 16 Oct 2015 16:00:00 GMT 26:38 2a23d4afd5a284e3cd4931e0a541b8c6 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02ba 5b8988888ca6d2e42f7d02ba 5b8987fb8ca6d2e42f7d01e1 Are you harnessing the power of public speaking in your business? Are you leveraging it to win the attention customers and influence purchasing decisions? In this episode I go the opportunity to speak with Genero Crenshaw of Speak 2 B Remembered.... Are you harnessing the power of public speaking in your business?

Are you leveraging it to win the attention customers and influence purchasing decisions?

In this episode I go the opportunity to speak with Genero Crenshaw of Speak 2 B Remembered. Genero has worked with high-level executives, trained in Marshall Goldsmith's program and received a Master's Degree in Psychology.  

He turned his life around after spending 10 years in prison. During his incarceration he was mentored by Michael Milken (an 80’s Wall Street icon). It was here the Genero spent 18 months having lunch with Milken and getting a Wall Street education. Genero eventually would go on to build a multi-million dollar business.

Over the years Genero has honed his public speaking and communication skills. Now he trains others to do the same. Listen and learn how you can use speaking in your business to change lives and create influence. Visit http://www.IanGarlic.com and http://www.yourauthenticweb.com for more great marketing insights. 

Hosted on Acast. See acast.com/privacy for more information.

]]> Are you harnessing the power of public speaking in your business?

Are you leveraging it to win the attention customers and influence purchasing decisions?

In this episode I go the opportunity to speak with Genero Crenshaw of Speak 2 B Remembered. Genero has worked with high-level executives, trained in Marshall Goldsmith's program and received a Master's Degree in Psychology.  

He turned his life around after spending 10 years in prison. During his incarceration he was mentored by Michael Milken (an 80’s Wall Street icon). It was here the Genero spent 18 months having lunch with Milken and getting a Wall Street education. Genero eventually would go on to build a multi-million dollar business.

Over the years Genero has honed his public speaking and communication skills. Now he trains others to do the same. Listen and learn how you can use speaking in your business to change lives and create influence. Visit http://www.IanGarlic.com and http://www.yourauthenticweb.com for more great marketing insights. 

Hosted on Acast. See acast.com/privacy for more information.

]]> Cultivating The Right Mindset -TAO 19 Cultivating The Right Mindset -TAO 19 Fri, 11 Sep 2015 18:00:00 GMT 24:06 de1ee9a1e5bf116c0e7faf0e021c9741 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02bb 5b8988888ca6d2e42f7d02bb 5b8987fb8ca6d2e42f7d01e1 How important is cultivating the right mindset? In business and in life we’ll be faced with challenges. Over the years I’ve made it a point to be cultivate the right mindset.  Especially when it comes to marketing,... How important is cultivating the right mindset?

 

In business and in life we’ll be faced with challenges. Over the years I’ve made it a point to be cultivate the right mindset.

 

Especially when it comes to marketing, because we’re often looking at our competition and think that what’s working for them is the key to their success.  

 

When it comes to marketing we have to look at the complete picture. We have to account for things like human evolution and fundamental attribution error. These just a few of the challenges that we face.

In this episode I’ll explain the steps you can start taking to cultivate the right mindset in your marketing, life and business. Visit www.iangarlic.com/taomindset for a special gift created just for you.

Hosted on Acast. See acast.com/privacy for more information.

]]> How important is cultivating the right mindset?

 

In business and in life we’ll be faced with challenges. Over the years I’ve made it a point to be cultivate the right mindset.

 

Especially when it comes to marketing, because we’re often looking at our competition and think that what’s working for them is the key to their success.  

 

When it comes to marketing we have to look at the complete picture. We have to account for things like human evolution and fundamental attribution error. These just a few of the challenges that we face.

In this episode I’ll explain the steps you can start taking to cultivate the right mindset in your marketing, life and business. Visit www.iangarlic.com/taomindset for a special gift created just for you.

Hosted on Acast. See acast.com/privacy for more information.

]]> My Number One Stock Tip - TAO 018 My Number One Stock Tip - TAO 018 Fri, 04 Sep 2015 16:48:11 GMT 19:43 3879ec47279d0f6c9bd566c14fdb0458 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02bc 5b8988888ca6d2e42f7d02bc 5b8987fb8ca6d2e42f7d01e1 I was a trader for a large hedge fund for nearly 10 years before getting into marketing. I had a trading account valued at five million dollars and I was very good at what I did.  My biggest take away was that the most successful traders are... I was a trader for a large hedge fund for nearly 10 years before getting into marketing. I had a trading account valued at five million dollars and I was very good at what I did.

 

My biggest take away was that the most successful traders are mathematics. The news you see in the market is already old news. No matter how much time you spend learning about these companies, you don’t know.

 

There are marketing pressures that we can’t even talk about like entropy. Nassim Taleb is one of the most successful traders and author of The Black Swan. The premise is that there are unforeseen circumstances that we can not predict like Hurricane Katrina and 9/11.

 

So what should you invest in? Where should you put your hard earned cash to protect yourself against unstable market conditions?

In this episode I share the my #1 investment strategy that will always guarantee ROI. This strategy works so well that it doesn’t need a disclaimer.

Hosted on Acast. See acast.com/privacy for more information.

]]> I was a trader for a large hedge fund for nearly 10 years before getting into marketing. I had a trading account valued at five million dollars and I was very good at what I did.

 

My biggest take away was that the most successful traders are mathematics. The news you see in the market is already old news. No matter how much time you spend learning about these companies, you don’t know.

 

There are marketing pressures that we can’t even talk about like entropy. Nassim Taleb is one of the most successful traders and author of The Black Swan. The premise is that there are unforeseen circumstances that we can not predict like Hurricane Katrina and 9/11.

 

So what should you invest in? Where should you put your hard earned cash to protect yourself against unstable market conditions?

In this episode I share the my #1 investment strategy that will always guarantee ROI. This strategy works so well that it doesn’t need a disclaimer.

Hosted on Acast. See acast.com/privacy for more information.

]]> How To Create An Online Course feat. Megan Harrison - TAO 017 How To Create An Online Course feat. Megan Harrison - TAO 017 Fri, 28 Aug 2015 16:00:00 GMT 28:19 601025f43dc955bc6747bdb1bcde8c5d false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02bd 5b8988888ca6d2e42f7d02bd 5b8987fb8ca6d2e42f7d01e1 Inbound marketing is about education. It’s about teaching your clients and creating courses is a great way to educate people. Not only for current clients but also for people that will never become your clients.You can leverage your expertise... Inbound marketing is about education. It’s about teaching your clients and creating courses is a great way to educate people. Not only for current clients but also for people that will never become your clients.

You can leverage your expertise so you’re not trading time for money.

In this episode I’m joined by Megan Harrison. Megan is an online course and project launch  consultant who helps entrepreneurs transforms their expertise into profitable online courses.

Have you ever considered creating an course? Do you feel there are already too many courses in your area of expertise? Maybe you’re wondering how it could help your business.

Listen to this episode to learn the three pillars of creating an online course.

Hosted on Acast. See acast.com/privacy for more information.

]]> Inbound marketing is about education. It’s about teaching your clients and creating courses is a great way to educate people. Not only for current clients but also for people that will never become your clients.

You can leverage your expertise so you’re not trading time for money.

In this episode I’m joined by Megan Harrison. Megan is an online course and project launch  consultant who helps entrepreneurs transforms their expertise into profitable online courses.

Have you ever considered creating an course? Do you feel there are already too many courses in your area of expertise? Maybe you’re wondering how it could help your business.

Listen to this episode to learn the three pillars of creating an online course.

Hosted on Acast. See acast.com/privacy for more information.

]]> The Second Most Used Search Engine - TAO 016 The Second Most Used Search Engine - TAO 016 Fri, 14 Aug 2015 18:00:00 GMT 18:21 52e87e859f2b4ae36b08e52fb78dca8a false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02be 5b8988888ca6d2e42f7d02be 5b8987fb8ca6d2e42f7d01e1 Are taking advantage of the second most used search engine?

In this episode I explain the importance of using video as content marketing strategy to become more known, like, and trusted. 

When we see people's face,  we start to like them. This goes back to our caveman brain. When we say someone regularly, we began to like and trust them. How often have you ever seen a celebrity in person and felt like you known them? Because you see them everywhere on TV. This same type of “celebrity effect” is available for you and your business.

I’m convinced that video outperforms all other forms of marketing. It's also a powerful tool for delivering value and building relationships.

Michelle Sparrow, a criminal defense attorney from North Carolina, recently shared her story. Michelle considered pursuing social work before getting into law. But she never shared this side of her story on video. Can you imagine the impact of her message now?

Listen to this episode to learn 12 ways you can start using video to impact your business today. 

Hosted on Acast. See acast.com/privacy for more information.

]]> Are taking advantage of the second most used search engine?

In this episode I explain the importance of using video as content marketing strategy to become more known, like, and trusted. 

When we see people's face,  we start to like them. This goes back to our caveman brain. When we say someone regularly, we began to like and trust them. How often have you ever seen a celebrity in person and felt like you known them? Because you see them everywhere on TV. This same type of “celebrity effect” is available for you and your business.

I’m convinced that video outperforms all other forms of marketing. It's also a powerful tool for delivering value and building relationships.

Michelle Sparrow, a criminal defense attorney from North Carolina, recently shared her story. Michelle considered pursuing social work before getting into law. But she never shared this side of her story on video. Can you imagine the impact of her message now?

Listen to this episode to learn 12 ways you can start using video to impact your business today. 

Hosted on Acast. See acast.com/privacy for more information.

]]> Play with a Purpose feat. Sharon Fisher - TAO 15 Play with a Purpose feat. Sharon Fisher - TAO 15 Fri, 07 Aug 2015 18:00:00 GMT 57:00 b17f5f132fc0d75ca1ea080ac816c036 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02bf 5b8988888ca6d2e42f7d02bf 5b8987fb8ca6d2e42f7d01e1 Events are no longer just events, they  have the ability to give your business a distant advantage. 

Today I’m joined by Sharon Fisher of Play with a Purpose. Her company is a turnkey source for successful events. We'll be getting the inside scoop on what it takes to create a successful event. Sharon also dives deep into tactical content creation, events within events, and more.

Have you’ve considered using events as a marketing channel ? Whether you have or have not, there’s something to take away from this episode.

Hosted on Acast. See acast.com/privacy for more information.

]]> Events are no longer just events, they  have the ability to give your business a distant advantage. 

Today I’m joined by Sharon Fisher of Play with a Purpose. Her company is a turnkey source for successful events. We'll be getting the inside scoop on what it takes to create a successful event. Sharon also dives deep into tactical content creation, events within events, and more.

Have you’ve considered using events as a marketing channel ? Whether you have or have not, there’s something to take away from this episode.

Hosted on Acast. See acast.com/privacy for more information.

]]> Your Marketing Graveyard - TAO 014 Your Marketing Graveyard - TAO 014 Fri, 31 Jul 2015 17:00:00 GMT 18:12 c69534b0462f7fe3924c4b5397f9de31 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02c0 5b8988888ca6d2e42f7d02c0 5b8987fb8ca6d2e42f7d01e1 In this episode, we take a journey into your marketing graveyard. We discuss the benefits of resurrecting old projects, strategies, and campaigns. Reviving your marketing zombies has the potential explode your business.We will talk about... In this episode, we take a journey into your marketing graveyard. We discuss the benefits of resurrecting old projects, strategies, and campaigns. Reviving your marketing zombies has the potential explode your business.

We will talk about Apple’s Newton, The Little Book of Talent, and how amateurs beat PGA Tour Pros.

You might be asking yourself, “Why not focus on what’s working right now?”

We’ll if you're anything like me, you have a tendency to leave things that didn't work. How can we expect to improve our results without learning from our mistakes? Perhaps it was bad timing or a “features” pitch?

That’s exactly why you need to listen.

What if you could improve your marketing by 1 percent or find a new client today?

Take a few minutes. Listen and see how you can improve your business by visiting your marketing graveyard.

 

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode, we take a journey into your marketing graveyard. We discuss the benefits of resurrecting old projects, strategies, and campaigns. Reviving your marketing zombies has the potential explode your business.

We will talk about Apple’s Newton, The Little Book of Talent, and how amateurs beat PGA Tour Pros.

You might be asking yourself, “Why not focus on what’s working right now?”

We’ll if you're anything like me, you have a tendency to leave things that didn't work. How can we expect to improve our results without learning from our mistakes? Perhaps it was bad timing or a “features” pitch?

That’s exactly why you need to listen.

What if you could improve your marketing by 1 percent or find a new client today?

Take a few minutes. Listen and see how you can improve your business by visiting your marketing graveyard.

 

Hosted on Acast. See acast.com/privacy for more information.

]]> Best Practices Are for the Average - TAO 013 Best Practices Are for the Average - TAO 013 Fri, 10 Jul 2015 12:06:31 GMT 32:05 f68e2f52ad45f31b7bcebbdf5f47c731 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02c1 5b8988888ca6d2e42f7d02c1 5b8987fb8ca6d2e42f7d01e1 Recorded in the car on the road, this episode we identify the number one criteria for success and in marketing. If you do this one thing, over and over, you will win.We will talk about Simon Sinek’s “Leaders Eat Last” and Grant... Recorded in the car on the road, this episode we identify the number one criteria for success and in marketing. If you do this one thing, over and over, you will win.

We will talk about Simon Sinek’s “Leaders Eat Last” and Grant Cardone’s “The 10x Rule”.

Listen why “Best Practices” produce average results, and how to counteract those average results with “Only Practices” The number one criteria for success will not only help you dominate your competition. This “Only Practice” takes you to the point where you have no competition, like Google and Facebook.

You might say “I am a... [Insert your small business], I can’t be like Facebook” That’s the mindset that leads to average results.

If you want average results don’t listen to this podcast, and really don’t take the actions at the end of the podcast.

I expect you want to 10x your business and be a market dominator, then take this “Only Practice” and make it your mantra.

Hosted on Acast. See acast.com/privacy for more information.

]]> Recorded in the car on the road, this episode we identify the number one criteria for success and in marketing. If you do this one thing, over and over, you will win.

We will talk about Simon Sinek’s “Leaders Eat Last” and Grant Cardone’s “The 10x Rule”.

Listen why “Best Practices” produce average results, and how to counteract those average results with “Only Practices” The number one criteria for success will not only help you dominate your competition. This “Only Practice” takes you to the point where you have no competition, like Google and Facebook.

You might say “I am a... [Insert your small business], I can’t be like Facebook” That’s the mindset that leads to average results.

If you want average results don’t listen to this podcast, and really don’t take the actions at the end of the podcast.

I expect you want to 10x your business and be a market dominator, then take this “Only Practice” and make it your mantra.

Hosted on Acast. See acast.com/privacy for more information.

]]> Building a Legacy feat. Damien Rufus - TAO 012 Building a Legacy feat. Damien Rufus - TAO 012 Fri, 03 Jul 2015 11:29:27 GMT 25:33 663bc6a7d30ebc53b321e6cbd2346715 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02c2 5b8988888ca6d2e42f7d02c2 5b8987fb8ca6d2e42f7d01e1 Damien is a certified Infusionsoft expert who helps small businesses develop inbound marketing systems.  Damien shares his experience from working with clients in the field and some of the challenges they face. He also talks about the... Damien is a certified Infusionsoft expert who helps small businesses develop inbound marketing systems.

 

Damien shares his experience from working with clients in the field and some of the challenges they face. He also talks about the importance of split testing and hiring a consultant to improve results.

He tells a remarkable story on how inbound marketing is changing lives, and why he's building a legacy with his partners.

Hosted on Acast. See acast.com/privacy for more information.

]]> Damien is a certified Infusionsoft expert who helps small businesses develop inbound marketing systems.

 

Damien shares his experience from working with clients in the field and some of the challenges they face. He also talks about the importance of split testing and hiring a consultant to improve results.

He tells a remarkable story on how inbound marketing is changing lives, and why he's building a legacy with his partners.

Hosted on Acast. See acast.com/privacy for more information.

]]> Inbound for Ecommerce feat. Tom Schwab - TAO 011 Inbound for Ecommerce feat. Tom Schwab - TAO 011 Fri, 26 Jun 2015 21:19:07 GMT 32:51 dbd48afdd83e9a389af021cb3f760115 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02c3 5b8988888ca6d2e42f7d02c3 5b8987fb8ca6d2e42f7d01e1 Tom is a former nuclear engineer, owns a medical supply company and at the forefront of taking businesses to the next level on the web.

Tom talks about the secret to a great online marketing strategy (it's not what you think). He also talks about why he is switching the name of his company. 

If you are thinking about getting started in inbound marketing, or want to hear how Tom made seven figures doing it, listen to this show.

Hosted on Acast. See acast.com/privacy for more information.

]]> Tom is a former nuclear engineer, owns a medical supply company and at the forefront of taking businesses to the next level on the web.

Tom talks about the secret to a great online marketing strategy (it's not what you think). He also talks about why he is switching the name of his company. 

If you are thinking about getting started in inbound marketing, or want to hear how Tom made seven figures doing it, listen to this show.

Hosted on Acast. See acast.com/privacy for more information.

]]> The Number One Thing - TAO 010 The Number One Thing - TAO 010 Fri, 19 Jun 2015 16:00:00 GMT 18:34 0078e1aaf0f6d504ac55ba781bddc50f false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02c4 5b8988888ca6d2e42f7d02c4 5b8987fb8ca6d2e42f7d01e1 What’s The Number One Thing every business owner wishes they started doing sooner? Here's a hint: This tool has a greater impact than paid adverting and speaks to your customers.

In this episode Ian discusses the most important tool in your arsenal and five ways to start using it today for immediate results. 

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]]> What’s The Number One Thing every business owner wishes they started doing sooner? Here's a hint: This tool has a greater impact than paid adverting and speaks to your customers.

In this episode Ian discusses the most important tool in your arsenal and five ways to start using it today for immediate results. 

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]]> What is Inbound Marketing - TAO 009 What is Inbound Marketing - TAO 009 Fri, 05 Jun 2015 18:00:00 GMT 22:18 b9d44d007ca643289dd17ee2226139a0 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02c5 5b8988888ca6d2e42f7d02c5 5b8987fb8ca6d2e42f7d01e1 Inbound Marketing is not an optional component of your business, it is your business. In this episode Ian dives deeper into the history and importance of Inbound Marketing as a core component of doing business. He also discusses why so many... Inbound Marketing is not an optional component of your business, it is your business.

In this episode Ian dives deeper into the history and importance of Inbound Marketing as a core component of doing business. He also discusses why so many businesses get it wrong, and what you can do today to take corrective action and get results. Visit www.IanGarlic.com for more info.

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]]> Inbound Marketing is not an optional component of your business, it is your business.

In this episode Ian dives deeper into the history and importance of Inbound Marketing as a core component of doing business. He also discusses why so many businesses get it wrong, and what you can do today to take corrective action and get results. Visit www.IanGarlic.com for more info.

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]]> Kill this mindset to double your business - TAO 008 Kill this mindset to double your business - TAO 008 Fri, 29 May 2015 17:27:30 GMT 20:45 996a0741442608c731a092e14b1658c9 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02c6 5b8988888ca6d2e42f7d02c6 5b8987fb8ca6d2e42f7d01e1 Want to double your business? There is one thing you need to stop doing.Ian has worked with hundreds of businesses and the common line between great businesses and those that languish is this mindset. Ian discusses what it is, what it looks like and... Want to double your business? There is one thing you need to stop doing.

Ian has worked with hundreds of businesses and the common line between great businesses and those that languish is this mindset. Ian discusses what it is, what it looks like and how to overcome this obstacle to clear the path to incredible success.

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]]> Want to double your business? There is one thing you need to stop doing.

Ian has worked with hundreds of businesses and the common line between great businesses and those that languish is this mindset. Ian discusses what it is, what it looks like and how to overcome this obstacle to clear the path to incredible success.

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]]> 4 Simple SEO Fundamentals that hold the keys to your Internet Empire - TAO 007 4 Simple SEO Fundamentals that hold the keys to your Internet Empire - TAO 007 Fri, 15 May 2015 18:38:03 GMT 27:54 b6339d1ba044e5f21224f5db71ba920f false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02c7 5b8988888ca6d2e42f7d02c7 5b8987fb8ca6d2e42f7d01e1 Here are the 4 simple, powerful secrets to SEO and the keys to changing the world. The key to successful online marketing of any business, or anything else, is mastering the fundamentals. In this episode Ian explains the four fundamentals of building...

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]]>

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]]> Brand If You Don’t, Brand If You Do feat. Kim Bordonaro - TAO 006 Brand If You Don’t, Brand If You Do feat. Kim Bordonaro - TAO 006 Sat, 09 May 2015 00:10:21 GMT 33:39 893aab2a3341023abe5b3f469131f1c7 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02c8 5b8988888ca6d2e42f7d02c8 5b8987fb8ca6d2e42f7d01e1 Kimberly Bordonaro of Brandspiration was named one of the top 5 personal brand experts by Huffington Post. She shares a heartfelt story of leaving behind two blossoming careers to care for her family, overcoming lupus, and being open to going with the... www.IanGarlic.com for more info. 

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]]> www.IanGarlic.com for more info. 

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]]> The Art of The Hustle feat. Los Silva - TAO 005 The Art of The Hustle feat. Los Silva - TAO 005 Fri, 01 May 2015 18:24:31 GMT 47:30 726eba3a0a547c18d0904b9774ee7cbd true https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02c9 5b8988888ca6d2e42f7d02c9 5b8987fb8ca6d2e42f7d01e1 Los Silva is the co-founder of Build Grow Scale, a digital marketing and education company that helps entrepreneurs build, grow and scale their businesses. Los shares his story of hustling up from the bottom, never having a real job, and making a name... www.IanGarlic.com for more info.

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]]> www.IanGarlic.com for more info.

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]]> Mary K. Wimsett, Florida Adoption Attorney on Finalizing the first Gay Couple adoption in North Florida and how Inbound Marketing is changing lives - TAO 004 Mary K. Wimsett, Florida Adoption Attorney on Finalizing the first Gay Couple adoption in North Florida and how Inbound Marketing is changing lives - TAO 004 Fri, 24 Apr 2015 20:21:29 GMT 36:13 58623efcf89ddeeab379db33836ee638 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02ca 5b8988888ca6d2e42f7d02ca 5b8987fb8ca6d2e42f7d01e1 Florida Attorney Mary K. Wimsett finalized the first Same Sex Adoption in her district in Florida this week. On this special episode we discuss it and how inbound marketing has enabled her to changes the lives of many families.In this episode Mary... Florida Attorney Mary K. Wimsett finalized the first Same Sex Adoption in her district in Florida this week. On this special episode we discuss it and how inbound marketing has enabled her to changes the lives of many families.

In this episode Mary K. Wimsett: 

  • Discuss how marketing and law is helping Florida's foster children
  • Defines Inbound Marketing without knowing the definition (Wait for it!)
  • Shares her secrets on social media marketing for lawyers
  • Discusses how social media marketing empowers change
  • Tells us why poor websites reflect on an attorney's image

This episode is a bit of a tearjerker and has a strong social message. This podcast also full of powerful marketing action items for those that barely know how to turn on the computer.

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]]> Florida Attorney Mary K. Wimsett finalized the first Same Sex Adoption in her district in Florida this week. On this special episode we discuss it and how inbound marketing has enabled her to changes the lives of many families.

In this episode Mary K. Wimsett: 

  • Discuss how marketing and law is helping Florida's foster children
  • Defines Inbound Marketing without knowing the definition (Wait for it!)
  • Shares her secrets on social media marketing for lawyers
  • Discusses how social media marketing empowers change
  • Tells us why poor websites reflect on an attorney's image

This episode is a bit of a tearjerker and has a strong social message. This podcast also full of powerful marketing action items for those that barely know how to turn on the computer.

Hosted on Acast. See acast.com/privacy for more information.

]]> Failure Is a Trickster feat. Cory Snyder - TAO 003 Failure Is a Trickster feat. Cory Snyder - TAO 003 Fri, 17 Apr 2015 16:00:00 GMT 18:57 a0dae924bd0358215d56f2f701e0dcfe false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02cb 5b8988888ca6d2e42f7d02cb 5b8987fb8ca6d2e42f7d01e1 Cory Snyder from Infusionsoft has helped hundreds of businesses succeed using inbound marketing. His action tips about preparedness, and playing to your strengths can help you, Cory also talks about how he uses audible to improve himself everyday.... www.IanGarlic.com for more info. 

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]]> www.IanGarlic.com for more info. 

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]]> Give Past The Pain - TAO 002 Give Past The Pain - TAO 002 Fri, 10 Apr 2015 18:30:00 GMT 25:28 a0ad3de8d3cce4ccbb8593422eca1201 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02cc 5b8988888ca6d2e42f7d02cc 5b8987fb8ca6d2e42f7d01e1 Creating a business and marketing it can be painful for many reasons. The key to pushing past the pain and to stand out is to be giving. Be inspired to give your knowledge and your story, understand the Philosophy of why you need to be gracious in... www.IanGarlic.com for more info. 

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]]> www.IanGarlic.com for more info. 

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]]> Marketing Like Water - TAO 001 Marketing Like Water - TAO 001 Fri, 10 Apr 2015 18:00:00 GMT 26:06 313a6b4b59c8f27e318017fd4ab07c0a false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02cd 5b8988888ca6d2e42f7d02cd 5b8987fb8ca6d2e42f7d01e1 Whether you want to change your life, your business or your world you need marketing. Marketing, especially Inbound Marketing needs to be fluid. Marketing like water worked for Rosa Parks and JK Rowling and can work for you.

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]]>

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]]> Not Knowing - TAO 000 Not Knowing - TAO 000 Fri, 10 Apr 2015 17:51:49 GMT 30:52 b5214af266b24bcd263eb9f43cb46678 false https://shows.acast.com/garlic/episodes/5b8988888ca6d2e42f7d02ce 5b8988888ca6d2e42f7d02ce 5b8987fb8ca6d2e42f7d01e1

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]]>

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