Session 3 is coming next week, so make sure you tune in.

Key Takeaways

• External marketing alone is not enough. If your back-end enrolment process is weak, you are leaking money.
• You need both automation and human follow-up.
• Separate your sales leads from your general mailing list so you know who is actually warm.
• Old leads and previous customers are often easier to convert than brand-new traffic.
• Don’t just rely on automatic renewals without a clear system and visibility.
• Predictable enrolment comes from process.
• Mentorship speeds up implementation.

Katie Cannon is the founder of Gold Medal Business, where she mentors children’s activity and sports entrepreneurs to build profitable, scalable, and sustainable businesses. A former five-time British Gymnastics Champion and now a seven-figure entrepreneur, Katie brings nearly 20 years of hands-on industry experience, combining real-world business growth with practical coaching that helps owners strengthen systems, enrolments, and cashflow.

If this episode has shown you where your enrolment system is leaking leads and losing cashflow, go and check out our Silver Mentorship - https://goldmedalbusiness.org/silver-mentorship

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn |Youtube

Website: https://www.goldmedalbusiness.com/

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Session 2 is coming next week, so make sure you tune in for the next part!

Key Takeaways

• Consistent enrolment is a skill
• You are the CEO from day one even if you are still doing every job in the business.
• Stop reacting, start systemising. Sustainable growth comes from foundations, not random bursts of effort.
• Facebook and Instagram ads only work when you treat them consistently. Stop switching them on and off.
• Track the right metrics so your marketing decisions are based on numbers, not emotion.
• Organic content should support your business, not drain it. Build a content library and campaign system.
• Mentorship matters because self-study alone rarely creates the accountability, strategy, and implementation speed needed for real growth.

Katie Cannon is the founder of Gold Medal Business, a mentoring company that helps children’s activity and sports entrepreneurs build profitable, scalable, and sustainable businesses. A former five-time British Gymnastics Champion and now a seven-figure entrepreneur, Katie brings nearly 20 years of experience building businesses in the children’s activity sector. She is known for practical, experience-led coaching that helps owners strengthen foundations, improve enrolment, and step fully into their CEO role.

If this episode has shown you where your enrolment and cash flow need tightening, go and check out our Silver Mentorship. It’s designed to help you build the systems, strategy, and accountability you need to grow with confidence - https://goldmedalbusiness.org/silver-mentorship

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn |Youtube

Website: https://www.goldmedalbusiness.com/

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Key Takeaways

• There’s never a “right time.”
• Your first team won’t be your forever team (and that’s normal).
• A business can survive anything… if the owner has a plan. 
• Delegation without oversight is expensive. 
• You can rebuild fast when you’re decisive. 
• Mentorship isn’t just business strategy, it upgrades your standards. The shift affects who you hire, who you keep close, and how you lead.
• Success isn’t only revenue.

Guest Bio (Shelley Otway Wood)

Shelley Otway Wood is a performing arts business owner with 15 years’ experience in building her business and a professional theatre background. She’s built Steppin' Out Stars of Tomorrow through major personal and business challenges and is known for fast action, high standards, and deeply inclusive culture. Shelley is also Gold Medal Business’ in-house Performing Arts Expert, supporting performing arts owners to scale sustainably with systems, team, and CEO leadership.

If you loved this episode, subscribe to Go Gold with Katie and visit our website to learn more about Gold Medal Business mentorships,  and if you’re a children’s performing arts school owner and want to book a call with Shelley, click here: https://link.goldmedalcoaching.info/widget/groups/book-a-call-with-gold-medal-team

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn |Youtube

Website: https://www.goldmedalcoaching.info/

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Key Takeaways 

• If you’re not failing, you’re not pushing hard enough.
• Pick ONE core offer and nail it before adding extras. Complexity kills, simplicity scales.
• Choose your business model early so you stop spreading your team and quality too thin.
• Don’t recruit just because someone is available or cheap.
• Growing too fast can slow you down because you spend years cleaning up the mess.
• Delegate, but don’t abdicate. 
• Stop overspending on branding early.

Mistake #1: The wrong kind of mentor (not niche-specific)

Mistake #2: Business too complicated

Mistake #3: No clear model

Mistake #4: Hiring without a real process

Mistake #5: Scaling too fast

Mistake #6: Delegating the numbers

Mistake #7–#8: Eye off the foundations + wrong roles

Mistake #9–#10: Cashflow + overspending on branding

Host Bio (Katie Cannon)

Katie Cannon is the founder of Gold Medal Business and a former five-time British Gymnastics Champion turned seven-figure children’s activity entrepreneur. With 20+ years in the industry, she helps children’s activity and sports business owners grow their teams, students, and venues and build scalable, sustainable businesses with strong systems and leadership.

Subscribe to Go Gold with Katie for weekly scaling strategies, and visit Gold Medal Business to learn more about our mentorships and book your free business audit! 

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn |Youtube

Website: https://www.goldmedalcoaching.info/

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In this powerful episode, Emily Little shares how she went from performer to business owner, navigated lockdown, motherhood, and her partner’s cancer diagnosis — all while launching and scaling performing arts territories.

If you’ve ever thought “it’s not the right time”, this episode will change that.

Key Takeaways

• Speed of action is often the difference between steady growth and stalled potential.
• There is no perfect time to scale.
• Systems create freedom.
• Your identity must shift from operator to owner.
• Hard seasons can fuel growth. 

About Emily Little

Emily Little is a performing arts entrepreneur and franchise owner with Jigsaw Arts, running two territories across South London. Originally trained in performing arts, Emily transitioned from performer to business owner in 2020 — navigating COVID, motherhood, and personal adversity while building a fast-growing children’s performing arts business. A Gold Mentorship client, she’s known for one thing above all: decisive implementation and bold action.

If you’re serious about scaling your children’s activity or sports business, subscribe to Go Gold with Katie and visit Gold Medal Business to learn how our mentorships help you build structure, scale confidently, and step fully into your CEO role.

Learn more about our offers here - https://goldmedalbusiness.org/

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn |Youtube

Website: https://www.goldmedalcoaching.info/

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Key Takeaways

• Don’t learn from someone who’s “successful” but has the opposite lifestyle to what you want (time, freedom, family presence).
• Entrepreneurship is a roller coaster—plan for it.
• Investing in your business (coaching, team, marketing) fuels growth.
• The reason you’re building has to carry you through the hard days.
• Passion first, money follows.
• What got you here may not get you there. Scaling often requires tough decisions and a new structure.

About Katie Cannon

Katie Cannon is the founder of Gold Medal Business and a former five-time British Gymnastics Champion who went on to build a seven-figure children’s activity business. With 20+ years in the children’s activity industry, Katie now coaches business owners to grow profitable, sustainable businesses with strong systems, teams, and scalable models without sacrificing their family life and freedom.

If you enjoyed this episode, subscribe to Go Gold with Katie and visit the Gold Medal Business website to learn more about how our mentorships help children’s activity & sports business owners grow and scale with confidence. 

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn |Youtube

Website: https://www.goldmedalcoaching.info/

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Key Takeaways:

• How to stop chasing “balance” and start choosing your season
• A clear vision cuts through the noise
• Build a business model that rewards effort
• Mentorship matters early. One belief-filled conversation can change your trajectory, especially when you’re doubting yourself.
• Don’t wait for perfect timing. The key is momentum, not perfection.
• Work with your personality, not against it.

About Katie Hillcoat

Katie Hillcoat is a performing arts professional turned children’s activity business owner, now running four territories within the Jigsaw Performing Arts franchise. After training in acting and musical theatre and working in performance roles, Katie chose a more sustainable path—building a business model that matched her long-term vision of family life, stability, and growth. She shares candidly about leadership, expansion, and what it really takes to run a thriving children’s business while raising three young children.

If this episode gave you a reality-check and a boost 🙌, subscribe to Go Gold with Katie and visit our website to learn how our mentorships help children’s activity & sports business owners like Katie Hillcoat scale with confidence and sustainability. 🎙️💪

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Youtube

Website: https://www.goldmedalcoaching.info/

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Katie shares how being laser-focused on one area whether it’s increasing student numbers, running standout classes, or refining your systems can naturally improve other parts of your business. She uses examples from her gymnastics business and Gold Medal Business to show how spreading yourself too thin can hold you back, and why mastering your core offering is the fastest path to success.

What you’ll learn in this episode:

• Why being a jack-of-all-trades can hurt your business.
• How focusing on one thing can grow your team, revenue, and systems naturally.
• The power of daily focus.
• Examples from gymnastics, camps, and parties on staying true to your expertise.
• How Gold Medal Business supports you in being the expert in your field without trying to do everything.

If you’re ready to stop spinning your wheels and get laser clear on your one thing, this episode is for you.

Next steps to take your focus further:

Book a free 15-minute strategy call with Katie or her team to identify your one thing and create a focused plan for growth in 2026 - https://link.goldmedalcoaching.info/widget/booking/XZEFocSbwTwzcA1IIXOw

Join the Bronze Mentorship Programme for ongoing guidance, tools, and support to master your core business offering and scale strategically - https://goldmedalbusiness.org/bronze-mentorship

Questions? Reach us at info@goldmodulecoaching.info

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://www.goldmedalcoaching.info/

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Katie breaks down the five key areas every entrepreneur should reflect on:

1) Time – Are you gaining freedom to spend your days doing what matters most?

2) Passion – Are you loving what you do and feeling fulfilled, even on challenging days?

3) Money – Sure, profits are important, but they’re just one part of the picture.

4) Network – How has your business expanded the people and circles around you?

5) New Friends – What meaningful connections and relationships has your business helped you build?

Through real-life stories and 18 years of personal experience, Katie explains why celebrating wins and learning from lows is essential for long-term success. This episode is packed with encouragement for those days when nothing seems to work, showing you how to find comfort and perspective in your journey.

Whether you’re running a gymnastics school, a sports programme, or activity classes, this episode will help you see your business in a new light – and remember, it’s never just about the money.

Loved this episode? Take it further:

Book a free 30-minute strategy call with our team - https://link.goldmedalcoaching.info/widget/booking/XZEFocSbwTwzcA1IIXOw

Or join our Bronze Mentorship Programme to get ongoing support, tools, and coaching to celebrate every win and keep your business thriving beyond just the money - https://goldmedalbusiness.org/bronze-mentorship

Questions? Reach us at info@goldmodulecoaching.info

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://www.goldmedalcoaching.info/

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You’ll hear Katie’s real-world experiences from her gyms and classes, including what she’s learned about personality, energy, and enthusiasm, three qualities she believes are far more important than skill when it comes to teaching children. She also dives into:

• Why your mindset is everything before you start hiring
• How to recover and learn from bad hires
• The exact attributes to look for when recruiting teachers, coaches, and instructors
• Tips on building a team that supports a great culture, keeps your business running smoothly, and gives you the freedom to focus on growth

If you’re ready to stop bootstrapping, stop doing everything yourself, and start building a team that helps your business grow while keeping your classes fun and your customers happy, this episode is for you.

If you’re ready to get hands-on support with hiring & managing your team, numbers, pricing, and strategy, join Bronze Mentorship for just £59 and start learning the systems that actually move your business forward - https://goldmedalbusiness.org/bronze-mentorship

Questions? Reach us anytime at info@goldmodulecoaching.info

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://www.goldmedalcoaching.info/

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In simple terms, it’s knowing how much a customer is worth to your business over time, compared to how much it costs to bring them in.

This isn’t about spreadsheets or finance degrees; this is about finally understanding what’s driving your growth and where money might be slipping through the cracks.

Inside this episode, Katie walks you through:

• The difference between your lifetime value and your monthly revenue (and why most business owners confuse the two)
• How to work out what it actually costs you to serve each student
• The reason you can’t make good marketing decisions without knowing this number
• Simple ways to improve your LTV without adding more classes or students
• What ads agencies often get wrong when helping children’s activity businesses grow

Whether you’re just starting or already managing multiple venues, this is one of those episodes that’ll make you rethink how you grow. 

Once you understand this number, you’ll never look at your marketing or pricing the same way again.

Listen now and start building a more profitable, scalable business.

Or if you’re ready to get hands-on support with your numbers, pricing, and strategy, join Bronze Mentorship for just £59 and start learning the systems that actually move your business forward - https://goldmedalbusiness.org/bronze-mentorship

Questions? Reach us anytime at info@goldmodulecoaching.info

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://www.goldmedalcoaching.info/

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In this week’s episode, Katie Cannon breaks down one of the most misunderstood parts of marketing in the children’s activity industry: front-end marketing and how to use it properly to grow.

You’ll finally get clear on the difference between brand awareness and active marketing, and how to make both work together so your business stops relying on luck and starts running on data.

Katie shares:

• The difference between showing up and selling out your classes
• Why every children’s activity business needs both brand awareness and active campaigns
• How to build a marketing system that collects names, emails, and phone numbers — not just likes
• What to ask your ad expert (and why you should lead, not hand over control)
• How to track what’s actually working so you stop wasting time and money

She also explains why delegation isn’t the same as disappearing and how to stay the leader of your ship when working with marketing experts.

This episode will help you make smarter, more confident marketing decisions that actually bring in new students.

Listen now and learn how to use front-end marketing to grow your classes, fill your venues, and scale your children’s activity business the smart way.

💬 Want help turning your marketing into consistent enrolments? Book a free call with our Strategic Team and get personalised advice for your children’s activity or sports business - https://link.goldmedalcoaching.info/widget/booking/XZEFocSbwTwzcA1IIXOw

JOIN BRONZE MENTORSHIP HERE - https://goldmedalbusiness.org/bronze-mentorship

Questions? Reach us anytime at info@goldmodulecoaching.info

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://www.goldmedalcoaching.info/

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In this week’s episode of Go Gold, Katie Cannon breaks down one of the most overlooked strategies in the children’s activity and sports industry — how to enrol more students from the leads you already have.

So many business owners think growth only comes from spending more on ads or chasing new leads. But most children’s activity businesses are sitting on thousands of pounds worth of untapped potential inside their own CRM.

Katie walks you through a practical, structured way to organise and convert every lead sitting in your system — whether they’re brand-new inquiries, trialists who didn’t join, or past families who might be ready to return.

You’ll learn how to:

• Turn your database into a money-making machine instead of a storage system
• Create a simple, duplicatable internal sales process your team can follow
• Reactivate old leads without spending a penny on ads
• Keep your CRM clean, clear, and working for you (not against you)
• Balance internal and external marketing for consistent enrolments year-round

Katie also shares a real-life story from her own sales calls — showing just how powerful it is when your follow-up is personal, intentional, and properly tracked.

This episode will remind you that the next wave of growth in your business isn’t about more marketing, it’s about getting organised, following up properly, and never letting good leads go to waste.

Tune in to learn how to enrol more students within your database — without spending more on ads.

If you want help building a system that enrols students consistently without relying on constant marketing spend, book a free call with our Strategic Team today and get personalised advice for your children’s activity or sports business.

BOOK YOUR BUSINESS GROWTH AUDIT HERE - https://link.goldmedalcoaching.info/widget/booking/XZEFocSbwTwzcA1IIXOw

JOIN OR LEARN MORE ABOUT BRONZE MENTORSHIP - https://goldmedalbusiness.org/bronze-mentorship

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn

Website: https://goldmedalcoaching.info/

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In this episode, Katie breaks down the four key areas that every children’s activity and sports business owner must master to grow from “busy operator” to confident, focused CEO.

Because when you finally step out of the day-to-day, you don’t just gain time and freedom — you unlock the potential to lead better, scale faster, and create real impact in your community.

You’ll discover:

- How to make fast and strategic decisions that keep your business moving forward

- What true leadership looks like (and how to stay calm when things get tough)

- Why long-term customer relationships matter more than quick wins

- How to protect your reputation and play the long game

Katie also shares her honest journey — from losing the love of teaching to learning how to lead, hire, and build the kind of business that can thrive without her.

If you’ve ever felt stuck inside your business, this episode will remind you what it really means to be the CEO — focused, disciplined, and in it for the long game.

Tune in now and start building the foundations for freedom, impact, and long-term growth in your children’s activity or sports business. If you need support with this, book a business growth audit with our business consultant for free here - https://link.goldmedalcoaching.info/widget/booking/XZEFocSbwTwzcA1IIXOw

JOIN OR LEARN MORE ABOUT BRONZE MENTORSHIP - https://goldmedalbusiness.org/bronze-mentorship

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn

Website: https://goldmedalcoaching.info/

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In this week’s episode, Katie Cannon pulls back the curtain on the real lessons that shaped her 20-year journey in the children’s activity industry — from running multiple gyms and trying to “grow fast” everywhere, to finally building a simpler, stronger, and far more profitable business model.

Through hilarious (and humbling) stories — like her infamous “village hall disaster” and the short-lived letting agency venture — Katie shares the hard-won wisdom that every ambitious entrepreneur in our industry needs to hear:

Key Lessons You’ll Learn:

• Growth doesn’t come from reinventing the wheel — it comes from repeating what works and refining it every single time.
• Complexity kills a business.
• Most business owners sabotage their own success.
• Success is in the daily execution.
• Real mastery in business is learning to love the repeatable, “boring” work that delivers results.

This episode will inspire you to pause the constant “new idea” chase and double down on the quality, consistency, and execution that truly move your business forward.

Whether you’re in your first year of running classes or scaling to multiple venues, this is your reminder that slowing down, refining, and staying consistent is how you win long-term in this industry.

Join our Boost Your Cash Flow Accelerator — a 3-day live experience designed to help you create consistent, predictable income in your business. October 21–23 (Tuesday to Thursday), 2–3 PM GMT. Click here to register: https://goldmedalbusiness.org/boost-your-cash-flow-in-2025

Start building stronger, simpler systems — and boost your cash flow before the year ends.

JOIN OR LEARN MORE ABOUT BRONZE MENTORSHIP - https://goldmedalbusiness.org/bronze-mentorship

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn

Website: https://goldmedalcoaching.info/

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From the early days of handing out leaflets and hoping for the best, to now mentoring hundreds of business owners across the children’s activity space, Katie breaks down exactly what marketing really means as you grow — and how your role must evolve at every stage.

In this episode, Katie shares:

• The two types of growth every children’s activity business needs — organic and marketing-driven
• Why organic growth eventually stalls (and how to spot when it’s happening)
• How marketing becomes your biggest lever for sustainable growth
• Why your service, sales, and marketing are all connected — and how to use them to build momentum
• The mindset shift from “coach” to “CEO” that changes everything

If you’ve ever felt like your classes grow… then suddenly stall — this episode will help you understand why and what to do about it.

Because the truth is you’re not just a coach and a business owner, you’re a marketer — and the moment you own that, everything changes.

If this hit home, take the next step. Book a quick call with our team, and let’s map out what your marketing role should look like at this stage of your business.

Book your free Business Growth Audit with our Business Consultant here - https://link.goldmedalcoaching.info/widget/booking/XZEFocSbwTwzcA1IIXOw

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn

Website: https://goldmedalcoaching.info/

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In this episode, Katie shares the hard lessons from building a 100-school activity business that looked impressive on paper but was exhausting to run. You’ll discover:

• Why cash flow doesn’t always equal a sustainable business model
• The hidden costs of chasing a vision without a clear plan
• How to calculate what your dream will really take in staff, time, and resources
• Why clarity on your long-term vision saves you years of wasted effort
• How to build a business that supports your lifestyle—not steals from it

This is about being smart, staying in your own lane, and building a model that actually gives you the freedom you want. If you're ready to map out your vision with the end in mind, click the link below to book a call, and the Gold Medal team will help you plan your next steps - https://link.goldmedalcoaching.info/widget/booking/XZEFocSbwTwzcA1IIXOw

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn

Website: https://goldmedalcoaching.info/

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Katie breaks down how children’s activity entrepreneurs can track trial numbers effectively so you stop scrambling for leads and start hitting your targets with confidence.

Inside, you’ll learn:

• Why tracking trials separately from enrolments is non-negotiable
• How to set realistic monthly goals (and avoid the December dip)
• The simple whiteboard strategy that keeps you and your team accountable
• How to align ad spend, leads, and trials so you actually hit enrolment numbers

Whether you’re just starting out or running multiple venues, this method will help you take control of your numbers and your growth.

Want support building these systems into your business?

Email our team at info@goldmedalcoaching.info to learn more about our Bronze Mentorship or click here - https://goldmedalbusiness.org/bronze-mentorship

Or book a call with our business consultant for personalised support - https://link.goldmedalcoaching.info/widget/booking/XZEFocSbwTwzcA1IIXOw

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn

Website: https://goldmedalcoaching.info/

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In this episode, Katie gets real about the endless to-do list that leaves so many entrepreneurs stuck in the day-to-day grind — and why the fastest way to step into your CEO role is by bringing in virtual assistant (VA) support.

Inside, Katie shares:

• Why exhaustion, overwhelm, and “never reaching your goals” is a red flag that you’re doing too much yourself
• How starting with just 20 hours a month of VA support changed everything in her business
• The exercise every entrepreneur should do to identify tasks that don’t belong on their plate
• The difference between working in your business vs. working on your business
• How to spend 50–70% of your week in your zone of genius (and why this is the key to growth)
• Why you can’t afford not to get support if you’re serious about scaling

Katie also shares her personal journey of moving from one overwhelmed business to running three businesses (and raising three children!) with more time and freedom than ever before — all thanks to building the right VA team.

If you’re ready to stop feeling exhausted and start buying back your time, this episode will show you exactly where to begin. For inquiries about hiring a VA and how our team can support you, email team@goldmedalcoaching.info

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn

Website: https://goldmedalcoaching.info/

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Inside, you’ll discover:

• Why building a business that feels “hard” is a red flag for your model and team
• The 3 pillars to design your business around: time, income, and flexibility
• How to make sure your business works without you so you can travel, step back, or even sell in the future
• Why passion — not just money — is the only thing that will carry you through the ups and downs
• How to love the business you’ve built so it serves both your family and your bigger vision

Katie’s mission is simple: to help you build a business you love, that grows without you, and that creates a life where family comes first.

Are you ready to start building your freedom business?

Join our Boost Your Cash Flow Accelerator, happening this week, September 8–11, 2–3 PM GMT (Mon–Thurs).

This free programme is designed specifically for children’s activity and sports entrepreneurs who are serious about growing, scaling, and creating freedom in their businesses.

Register here: https://goldmedalbusiness.org/boost-your-cash-flow-in-2025

BOOK YOUR FREE BUSINESS GROWTH AUDIT WITH OUR BUSINESS CONSULTANT HERE to get personalised support - https://link.goldmedalcoaching.info/widget/booking/XZEFocSbwTwzcA1IIXOw

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn

Website: https://goldmedalcoaching.info/

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You’ll hear:

• Why momentum is built through consistency, not quick wins
• How the compound effect works in marketing, sales, and team growth
• Why it can take 9 or 10 touchpoints before parents act — and how to stay the course
• The danger of being reactive (“this is working, so I’ll just do more of that”)
• Why timeless business principles beat “hyper growth hacks” every time
• How to keep your emotions steady so your team follows your lead

Your main job as an entrepreneur is to keep consistent through the ups and the downs. The results don’t always show up immediately, but the seeds you plant today will pay dividends months down the line.

Are you ready to build momentum in your business? Join our Boost Your Cash Flow Accelerator on September 8th. This program is designed specifically for children's activity and sports entrepreneurs who are eager to grow, scale, and achieve freedom in their businesses. We'll guide you through every step of the journey, providing the mentorship, community, and tools you need to succeed. Register for free here - https://goldmedalbusiness.org/boost-your-cash-flow-in-2025

BOOK YOUR FREE BUSINESS GROWTH AUDIT WITH OUR STRATEGIC TEAM HERE to get personalised support - https://link.goldmedalcoaching.info/widget/groups/book-a-call-with-gold-medal-team

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn

Website: https://goldmedalcoaching.info/

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In This Episode:

• Why your business’s growth is often constrained by your own decision-making speed.
• How to avoid bottlenecking your business by recognising when to delegate and bring in new team members.
• The importance of hiring before you think you're ready to ensure seamless growth.
• Why viewing team members as investments, not expenses, can transform your business.
• The role of mentorship and coaching in growing not just your business, but also yourself as a leader.

Ready to take your business to the next level? Join our Boost Your Cash Flow Accelerator on September 8th. This program is designed specifically for children's activity and sports entrepreneurs who are eager to grow, scale, and achieve freedom in their businesses. We'll guide you through every step of the journey, providing the mentorship, community, and tools you need to succeed. Let's build your dream team and business together. Register for free here - https://goldmedalbusiness.org/boost-your-cash-flow-in-2025

BOOK YOUR FREE BUSINESS GROWTH AUDIT WITH OUR STRATEGIC TEAM HERE to get personalised support - https://link.goldmedalcoaching.info/widget/groups/book-a-call-with-gold-medal-team

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn

Website: https://goldmedalcoaching.info/

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In this episode, Katie shares how to leave no stone unturned in your business by optimising what you already have, your classes, your students, your referrals, and even your admin processes to unlock hidden revenue.

Listen in as we cover:

• The real reason most business owners don’t see cashflow growth even with more students
• The 4 core ways to increase cashflow per student without raising prices
• How to make upsells easy, timely and welcomed by parents
• Why strategic packaging (like registration fees and sibling offers) saves time and boosts your bottom line
• How one deep-dive into a client’s existing setup uncovered £3,500 in missed income

This training is packed with practical tips you can implement immediately.

It’s time to stop leaving money on the table and start maximising the potential in your current customer base.

Want help implementing what you’ve learned? Join our Bronze Mentorship: perfect for children’s activity business owners who are new to coaching and want solid systems, monthly training, and a supportive community. Get a 3-day free trial and experience the Gold Medal way firsthand - https://goldmedalbusiness.org/bronze-free-trial

Questions? Reach us anytime at info@goldmodulecoaching.info

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://www.goldmedalcoaching.info/

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Many business owners in the children’s activity and sport space look at annual payments as a quick win, but without the right planning, they can create more problems than they solve. This episode is your step-by-step guide to using annual payments wisely, so you stay in control and cashflow confident.

Tune in for practical advice on:

• Why annual payments only work after your monthly system is solid
• How to use upfront payments to invest in growth without compromising your future income
• Real-life examples of when annual payments worked brilliantly… and when they didn’t
• How to calculate your 5–10% window to avoid future shortfalls
• The secret to making smart financial decisions based on your model, not someone else’s

Whether you're launching a new class, paying off a business loan, or planning a facility upgrade, annual payments can work beautifully, but only when you fully understand your numbers.

Next week (Monday) is Part 3 of the Boost Your Cash Flow Accelerator, we’ll cover how to track and improve the right KPIs to ensure your cashflow grows with you.

Don’t forget to grab your free 3-day trial of the Bronze Mentorship. It's our way of helping you experience the training, systems, and support that drive real growth for children’s activity entrepreneurs - https://goldmedalbusiness.org/bronze-free-trial

If you found this episode helpful, please hit subscribe, share with a fellow activity business owner, and leave us a quick review.

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://www.goldmedalcoaching.info/

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In this episode, Katie shares how to create predictable, recurring income in your business by introducing monthly subscription model and why this shift alone can transform your cash flow, systems, and scalability.

Whether you run classes in gymnastics, football, art, dance, or any other activity-based business, this episode will help you lay the foundation for stable, sustainable growth, no matter the season.

This episode is perfect for you if...

– You’re tired of unpredictable termly payments

– Your admin is getting out of hand as your business grows

– You want to take control of your finances and understand your numbers

– You’re ready to build a cash flow system that supports your team, your students, and your long-term vision

In this episode, you’ll learn:

• Why solution-driven thinking is a non-negotiable CEO skill
• The 6 big wins of switching to monthly payments
• How to structure your terms clearly so families understand the value even during holidays
• Real-world lessons from Katie’s own venues (what she wishes she’d done sooner!)
• Why building a solid financial system is more important than ever and how to start

Next week (Monday) is Part 2 of the Boost Your Cash Flow Accelerator, we’ll be diving into how to make sure your cashflow is working for you, not just sitting still.

If you’re ready to implement, book a 15-minute call with one of our expert strategists - https://link.goldmedalcoaching.info/widget/groups/book-a-call-with-gold-medal-team

Try our 3-day free Bronze Mentorship trial - https://goldmedalbusiness.org/bronze-free-trial

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://www.goldmedalcoaching.info/

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In this episode, Katie dives into how to double your productivity and lead your team, especially as you prepare your business for summer and beyond. To double your productivity and lead your team, you need a team to lead.

Katie breaks down the five key steps to help you shift into your CEO role, stop doing tasks that aren't your strength, and start building a team that brings high return on investment, whether you’re hiring your first assistant or expanding a growing team.

Here's what you'll learn:

• Why mindset matters when thinking about building your team
• How to get clear on the role you’re hiring for
• Why it’s crucial to track the time you spend doing roles you shouldn't
• How to leverage lines of credit to grow strategically
• What to expect in the first three months after hiring
• How to replace yourself with a higher ROI task or activity

Katie also shares how to overcome common objections like “I can’t afford it” and challenges listeners to stop running their business like a hobby.

If you’re ready to take your business (and productivity) to the next level, this episode is your roadmap. Listen now and DM us “productivity” to get connected with our team for support tailored to children’s activity entrepreneurs, or click here - https://link.goldmedalcoaching.info/widget/groups/book-a-call-with-gold-medal-team

Questions? Email us at info@goldmedalcoaching.info

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://www.goldmedalcoaching.info/

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This is about giving yourself time to reflect, notice patterns, and think about the big picture.

In this episode:

• Why stepping away helps you spot what’s not working
• How to create “white space” even if you’re still at home
• Why you need to shift out of operator mode and into CEO mode
• What to observe when you’re not in the thick of it
• The role of reflection and realignment before September
• What it tells you if your business can’t run for five days without you

Your biggest clarity often comes when you stop doing and start thinking.

If you need support to zoom out and lead differently, book a call with our strategic team here - https://link.goldmedalcoaching.info/widget/groups/book-a-call-with-gold-medal-team

Questions? Email us at info@goldmedalcoaching.info

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://www.goldmedalcoaching.info/

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In this episode, Katie shares a powerful reminder that could transform your approach to growth: you must market like a parent, not like a business owner.

It’s a mistake many experienced children’s activity business owners make: overcomplicating marketing with all the expertise, achievements, and internal knowledge you’ve built up over the years. But that’s not what speaks to a parent scrolling through her phone, deciding in five seconds whether you’re worth her attention.

In this episode:

• Why “thinking like a parent” simplifies and strengthens your message
• How to avoid the common trap of marketing from your perspective instead of theirs
• Four pillars every piece of marketing must include: Convenience, Location, Trust, Development
• Why testimonials, visuals, and emotion matter more than fancy words
• When and how to tailor messaging to different age groups or ability levels
• The difference between preschool vs performance-level marketing, and why showing off your elite athletes can turn off the everyday parent

Just because something worked before doesn’t mean you should change it. Refine it. Don’t overcomplicate it.

“Stories sell. Facts tell. Capture the emotion.”

Whether you're running social ads, flyers, website content, or posters in a school bag, this episode will challenge you to strip it back, speak their language, and connect with the real decision-maker.

If you need help creating a tailored marketing system that actually converts, book a call with our strategic team here - https://link.goldmedalcoaching.info/widget/groups/book-a-call-with-gold-medal-team

If you have questions, email us anytime at info@goldmedalcoaching.info

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://www.goldmedalcoaching.info/

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In this no-fluff episode, Katie gets real about one of the biggest mindset blocks holding children's activity and sports entrepreneurs back: hesitation to invest in their growth. If you've ever caught yourself saying, "I'll do it when I'm ready," or "I'll wait until I have the money," this one’s for you.

Drawing from over 20 years in business and a coaching team with 100+ years of combined experience in the children’s activity industry, Katie breaks down:

• Why mindset (not marketing) is usually the thing keeping you stuck
• The clear differences between business owners who grow and those who plateau
• Why free resources alone won't get you where you want to go
• The Gold Medal Mentorship ladder from Bronze to Gold Premium, and how to know which step you’re ready for
• How to stop holding on so tightly that you strangle your business’s growth

Whether you're just starting or scaling past £100K+, this episode will challenge how you think about investing and give you a practical, honest framework for deciding what kind of business you’re really building.

If you’re ready for real support, real structure, and real results, book a free strategy call with our expert coaching team, all niched in the children’s activity space - https://link.goldmedalcoaching.info/widget/groups/book-a-call-with-gold-medal-team

Explore all our mentorship offers here - https://goldmedalbusiness.org/offers

Start your free 3-day trial of our Bronze Mentorship today - https://goldmedalbusiness.org/bronze-free-trial

Questions? Just drop us an email at info@goldmedalcoaching.info

Let’s make the next six months a turning point in your business!

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://www.goldmedalcoaching.info/

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In this episode of Go Gold with Katie, we're halfway through the year, and it’s the perfect time to reflect, recalibrate, and recommit to what’s really working. Katie shares a powerful mindset shift that every children’s activity entrepreneur needs to hear:

What if you focused on just ONE thing for the rest of the year?

Tune in as Katie walks you through:

• How to review your week, month, and year so far
• Why “doing more” can slow your growth
• The critical difference between adding more and doubling down
• How staying laser-focused (even when it feels boring!) leads to real business momentum
• Why reworking your foundations is often the smartest move you can make

If you’ve ever felt like you’re bouncing between ideas or getting pulled off course by distractions, this episode is your call to rein it in, focus deeply, and move into the second half of the year with confidence and clarity.

Listen now, and then let us know the ONE thing you’re committing to for the rest of the year. Let’s hold each other accountable.

If you need support getting focused, book a business growth audit with our team and let’s strategise - https://link.goldmedalcoaching.info/widget/groups/book-a-call-with-gold-medal-team

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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Drawing from her own experience running multiple businesses and raising a young family, Katie walks you through how to create a schedule that serves your energy, your goals, and your growth.

You’ll learn:

• Why multitasking is actually slowing you down
• How to set up themed days to batch your work and reduce decision fatigue
• The difference between reacting and executing with focus
• Why structuring your week beats relying on “when you feel like it”
• How to build in focused CEO time, even if you’re still in the trenches

Plus, Katie shares how she saves hours per week simply by grouping tasks and being honest about when she works best.

This episode is your reminder to:

 – Work smart, not just hard

– Set your week up to thrive, not survive

– Lead your business from the driver's seat—not the back of the bus!

Tune in to learn how to apply this simple, game-changing approach to your own children’s activity business and finally get your time (and headspace) back.

If you're ready to build a business that works without you being in every corner of it, check out the Bronze Mentorship – 3-day free trial available now - https://goldmedalbusiness.org/bronze-free-trial

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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In this session, we dive deep into the power of execution specifically what it looks like to hire the right roles in your business at the right time. Whether you're in the early days or growing fast, this episode will help you get laser-focused on what hires should come first and how to avoid leaky buckets in your front- and back-end systems.

Key Talking Points:

• Why your first hire (after instructors) should be sales and admin even if it’s just 3 hours a week.
• The danger of trying to be everything to everyone in your business.
• The impact of placing the right energy and focus into executing the front-end of your business.
• What happens when you grow enrolments but don’t have the backend support to hold it all together.
• The execution flow: front-end first (sales/admin), then back-end (customer service, support), before hiring for marketing, finance, or HR roles.
• How to avoid attrition spikes by tightening your backend systems as your frontend grows.
• The importance of knowing where your budget should go to support true, sustainable growth.

Join us for the How to Make Money Daily Masterclass on 12th June, 2025. Learn how to build strong sales through the summer (or any season) and how to execute your growth strategies with precision.

Click here to register - https://goldmedalbusiness.org/make-money-daily-masterclass

We are changing entrepreneurs’ lives in the children’s activity world fast. Our mission is to help you build a business that grows and thrives completely without you. Look forward to seeing you at the masterclass and back live on Thursday!

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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Katie shares her personal experience of running multiple businesses over 18 years and the one strategy she wishes she had implemented sooner: building an independent, focused sales team.

Whether you're running a performing arts programme, multi-sports club, gymnastics classes or anything in between, Katie walks you through how to evolve from doing it all yourself to having profit-centred team members who treat their roles like business drivers, not just assistants.

In this episode, you'll learn:

• Why you should separate sales from admin and customer service, and when to do it
• The importance of having managers who lead financially and own their KPIs
• How to set your team up to think in terms of vision, growth, and profitability
• The key mindset shift from amateur operator to strategic CEO
• How to structure your weekly team meetings around goals and revenue
• Why your team needs to know your sales numbers (and how to get them obsessed with growth!)
• What it really means to have a simple, scalable model with the right people in the right seats

"Your main role as CEO is to keep your team busy by driving leads and ensuring they’ve got what they need to hit your monthly goals. When you build a team that understands the business, owns their numbers, and takes charge of sales, you move from burnout to momentum."

If you need help implementing this, try our Bronze Mentorship for FREE for 3 days. Get access to sales scripts, coaching, and templates to start building your profit-led team today.

Click here to start your free trial - https://goldmedalbusiness.org/bronze-free-trial

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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Katie walks you through how to audit your business for hidden revenue opportunities, lost profits, and untapped potential, every single month.

You’ll learn how to:

• Review and refresh your pricing and offers
• Cut unnecessary costs and negotiate better deals
• Audit your waiting lists for quick wins
• Spot discrepancies that could be costing you thousands
• Create space for CEO-level thinking and long-term growth

If you're serious about scaling your business with intention and profitability, this episode is a must-listen.

Try the Bronze Mentorship (5-Day Free Trial). If you’re looking for more structure, strategy, and support to implement your Profit Push each month, click here to sign up for free and get 5 days of access - https://goldmedalbusiness.org/bronze-free-trial

If you’re unsure where to start, book a chat with our strategy team, and we’ll guide you through your next steps - https://link.goldmedalcoaching.info/widget/groups/book-a-call-with-gold-medal-team

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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Whether you run preschool classes, after-school clubs, or weekend sports sessions, you've probably noticed that things can start to slow down in May, June, and July. But what you do now impacts your enrolments for August and September.

That’s why you need to build a proactive, powerful sales process. Not just an email list.

Inside this episode, Katie shares:

• The difference between a database and a sales pipeline
• Why can’t you just rely on automation and ads to “do the job”
• How to track and follow up with leads who aren’t ready yet
• Why consistency matters more than quick wins in your sales process
• How to use this slower season to prep for your biggest enrolment months

If you’ve ever said, “I spoke to a lead and they weren’t ready”... and then never followed up again, you’ll want to hear this.

Katie shares how we're doing this in our gyms and how it’s working across the board in both brick-and-mortar and online businesses.

Tune in now to learn how to build momentum, even in a quieter season!

If you’re unsure where to start, book a chat with our strategy team, and we’ll guide you through your next steps - https://link.goldmedalcoaching.info/widget/groups/book-a-call-with-gold-medal-team

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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This week, Katie gets personal. With two of her right-hand team members away, she shared the true value of a well-trained, role-specific team.

In this powerful, behind-the-scenes episode, Katie opens up about:

• What happens when a core team member takes time off—and why it shouldn’t stop the ship 
• The evolution of virtual assistants inside her own businesses
• How hiring just 5 hours a week of support can completely shift your productivity and peace of mind
• Why being “too busy” to delegate is actually slowing down your growth
• The mindset shift required to stop treating your business like a hobby and start building like a CEO

If you keep trying to do everything yourself, you risk burnout and worse, you might start to fall out of love with your business.

If you've been telling yourself you're not ready for a team, this episode will gently (and firmly!) help you reframe that thinking. And if you're ready to get support now, Katie gives two action steps to get started today.

Want to explore how Gold Medal Business can support you?

Click here if you’re ready for help hiring and leading your own support team - https://goldmedalbusiness.org/hire-our-team

Click here to start a 5-day free trial of our Bronze Mentorship and see what’s possible with expert guidance at your side - https://goldmedalbusiness.org/bronze-free-trial

Listen now and get ready to reclaim your time, your energy, and your role as the visionary leader of your business.

Not sure where to start? Book a chat with our strategy team, and we’ll guide you through your next steps - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMG

Stay Connected With Gold Medal Business and Katie Cannon:

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Website: https://goldmedalcoaching.info/

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Whether you’re teaching classes, sending invoices, or doing it all yourself, this episode will help you make space for what matters most and begin the process of creating a business that works with or without you.

Key Takeaways:

• Why “busy” isn’t the goal, and how to move from doing to being
• How to stop spending 80% of your time in the wrong zone
• Fixing the weak spots in your operations and team
• A step-by-step guide to removing yourself from the day-to-day
• What it really means to be CEO
• Real talk on surviving the hard months and staying grounded in your ‘why’

If your business still falls apart when you take a break, it’s time to change that. “If you don’t make a plan, it’s just a wish.”

This is your invitation to lead more and do less, without letting anything fall through the cracks.

Try the Bronze Mentorship – Free for 7 Days

If you’re ready to take the next step, join our Gold Medal Bronze Mentorship and access the tools, systems, and support that hundreds of activity providers across four countries are using to scale their businesses—free for a full week!

Email our support team (Gleah) at support@goldmedalcoaching.info to grab your free trial.

Not sure where to start? Book a chat with our strategy team, and we’ll guide you through your next steps - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMG

Stay Connected With Gold Medal Business and Katie Cannon:

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Website: https://goldmedalcoaching.info/

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Over Katie Cannon’s 20 years in this industry, she tried various models and learned valuable lessons.

Key Takeaways:

• Get super clear on your service. “Can what I offer operate in this facility?” That’s your first big question. 
• Understand your vision—and allow it to evolve. What do you really want long-term? Your vision will shift as your life and business evolve and that’s healthy.
• Know your numbers. Look at the cost of your model (venue, staff, equipment) and make sure your prices match. Work out how many children you need to serve to break even, and build from there.
• Don’t copy what others are doing. Just because something works for someone else doesn’t mean it’s right for you.

If you need help determining the right model for your business, comment below or click the link to book a 15-minute chat with Katie and our strategy team. We can provide customised support to help you move the needle in your business - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMG

Stay Connected With Gold Medal Business and Katie Cannon:

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Website: https://goldmedalcoaching.info/

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In this episode, Katie Cannon shares the Make Money Daily method that’s helping children’s activity and sports entrepreneurs move away from stress and into structure. You’ll hear how to stop selling from the back foot, how to lead your team with intention, and how to create a business that brings in income consistently.

This is a recording of Katie’s live masterclass from April, packed with real examples, powerful mindset shifts, and practical steps you can take right now to build a more predictable, profitable business with energy and purpose.

Key Takeaways:

• Use your Power Hour to take focused action every day
• Plan ahead so customers can commit to the year in advance.
• Lead with clear communication, repetition, and simple systems.
• Understanding the 90-day rule
• Step out of your comfort zone, challenge your habits, and stay coachable.
• Fill your current classes and venues first.

“Cash gives you control. But consistency is what gets you there.”

If you are ready to start making money daily, book your free 15-minute discovery call, and we’ll help you map out the first steps to create daily income and a business that supports the life you want - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMG

Learn more about our Bronze Mentorship here - https://goldmedalbusiness.org/bronze-mentorship

Stay Connected With Gold Medal Business and Katie Cannon:

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Website: https://goldmedalcoaching.info/

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Whether you're teaching in schools, running village hall sessions, or managing your venue, there’s one key area that drives results for every children’s activity and sports business.

We’re diving into a real conversation I had with my team this week, and sharing a practical approach you can use to structure your day, manage your focus, and stop firefighting. Let’s get laser-focused on what brings in the results!

This is for you if you're juggling multiple hats, building alongside another job, or looking to lead your team better.

Key Takeaways:

• Focus on your trials and enrolments.
• Don’t mistake being busy for being productive.
• What to prioritise as the main thing first?
• Scan for enrolments first.
• Being proactive vs. being reactive.
• How to structure your day like the CEO you’re becoming.

If you need support dialling this into your schedule, we’ve just opened up a few more call slots with our strategy team. If you’d like a bit of customised support or personalisation for anything going on in your children’s activity business, schedule a business audit now!

Click here - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMG

We can’t give you individualised support unless we know what’s going on in your business. Let’s help you focus on the main core driver for maximum efficiency and results!

Stay Connected With Gold Medal Business and Katie Cannon:

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Website: https://goldmedalcoaching.info/

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Hear from Shantelle, a franchisee of Baby Ballers, Shelley from Steppin' Out Stars of Tomorrow, and Amy from Tiny Troops Soccer. They’ll share success stories and all the strategies we’ve worked on in their businesses to get them where they are today.

We’re often asked: "What exactly do we learn in the Gold Medal programme? What does our business and life look like after 12 months?" Well, in this episode, they’re answering that question!

Whether you're just starting or looking to scale, these stories are filled with actionable strategies and inspiration to help you move forward.

If you’re ready to work with us or are curious how we can support you and your children’s activity business, click here to book a free consultation with our team:

https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMG

We’re excited to work with you!

Stay Connected With Gold Medal Business and Katie Cannon:

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Website: https://goldmedalcoaching.info/

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As a business owner, it’s easy to fall into the trap of doing everything yourself. From marketing to admin to training your team, you might feel like no one can do it as well as you can. But the truth is, growth happens when you step into your CEO role and allow others to support you.

Key Takeaways:

• Why trying to do everything yourself is slowing your business down
• The power of systems and delegation to free up your time
• How to train your team so they step up and take ownership
• The mindset shift that separates struggling businesses from thriving ones
• How refining your systems and training your team will keep your business running smoothly without you in every role.

If you’ve been feeling overwhelmed or stretched too thin, this episode is for you. Your business will only grow as fast as your ability to delegate, lead, and create strong foundations.

So, what’s one thing you can let go of this week to focus on what truly moves your business forward?

If you're ready to lighten your workload and scale your business with the right support, book a consultation with our team today. Let’s explore how we can help you streamline operations, strengthen your team, and drive growth - https://goldmedalbusiness.org/hire-our-team

Stay Connected With Gold Medal Business and Katie Cannon:

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Website: https://goldmedalcoaching.info/

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The key to making progress is breaking your big goals into smaller, achievable steps. Ask yourself: What is the one action that, if you focused on, would significantly move the needle for your business?

For many children’s activity business owners, the biggest driver of success is visibility. If you want to increase student numbers, bookings, or team growth, visibility is key. The more people see your business, the more opportunities arise.

Key Takeaways:

• How to break big goals into smaller, focused actions to accelerate progress.
• The 80/20 strategy
• Why visibility is the key to scaling your business
• 3 Proven Strategies to Boost Visibility:
• How to use Ads to attract more students
• How to leverage partnerships for growth
• How to stand out with live content & social media 

Recently, one of our mentees followed this exact strategy. By increasing their visibility through social media and local partnerships, they saw a 40% increase in trial bookings within just one month. This small shift made a significant impact on their enrolments and revenue.

What’s one thing you can do this week to improve visibility in your business?

If you’re feeling stuck or need a personalized strategy, book a free 15-minute chat with our team. Click here - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMG

Let’s make this next quarter your best yet—stay consistent, stay visible, and watch your business grow!

Stay Connected With Gold Medal Business and Katie Cannon:

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Website: https://goldmedalcoaching.info/

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In this episode, Katie Cannon shares the exact strategies she’s used to grow multiple businesses while managing a busy family life. From hiring the right people to developing a leadership mindset, this episode will help you shift your approach to delegation and team management.

Key Takeaways:

• How to transition from micromanaging to leading with vision
• The difference between hiring assistants vs. recruiting leaders
• Ways to create true autonomy in your team for business growth
• How to identify the right people for leadership roles in your organization
• Strategies for running efficient team meetings that empower your staff
• A simple exercise to track where your time is being pulled into daily operations

If you’re constantly feeling like you have to step in and save the day, this episode is for you. Learn how to restructure your hiring, delegation, and team management to create a business that thrives—even when you’re not involved in every decision.

Want Personalised Support?

If you’re ready to build a stronger, more independent team, book a FREE 15-minute strategy call with our team. Click here - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMG

Our Gold Mentorship program is designed for serious children's activity and sports entrepreneurs who want to scale their business, build a strong team, and step fully into the CEO role. Get personalised coaching, group support, and direct mentorship from industry experts.

To learn more, email us at info@goldmedalcoaching.info with the word GOLD or CLICK HERE - https://goldmedalbusiness.org/gold-mentorship

Stay Connected With Gold Medal Business and Katie Cannon:

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Website: https://goldmedalcoaching.info/

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• How to convert free trials into paid trials
• How to replace standard sibling discounts with a smarter approach
• Ways to implement an effective annual price increase
• Strategies for using discounts without losing profit
• How to optimize profitability without adding more students

By implementing these pricing strategies, you’ll position your business for long-term growth while continuing to serve your customers with excellence.

If you’re ready to grow your children’s activity business, our Gold Mentorship program is designed for serious entrepreneurs who want to scale. It’s a unique mix of one-to-one coaching and group support, ensuring you get tailored advice AND a strong network of like-minded business owners.

To learn more CLICK HERE

If you think you’re ready to get personalised support, book a 15-minute business growth audit HERE and let’s see what’s the best fit for you!

This episode is Training 4 of 4 in our Cash Flow Series—a step-by-step guide to boosting your cash flow in 2025. Each training builds on the last, so make sure to tune in, and review the past 3 episodes!

EP 47 - How to Generate Recurring Cash Flow with Ease this 2025

EP 48 - How to Create Instant Cash Flow in Your Business

EP 49 - Strategies to Increase Enrolments and Strengthen Your Cash Flow

Stay Connected With Gold Medal Business and Katie Cannon:

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Website: https://goldmedalcoaching.info/

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Key Takeaways:

• How to create a rock-solid enrolment process that ensures every student is taken through the right steps.
• How to collect and leverage testimonials systematically, treating them like a sales campaign.
• The mindset shift needed to excel in a competitive market.
• Learn how one-to-one support and group coaching can be a game-changer for your children’s activity/sports business.

GOLD MENTORSHIP:

If you’re ready to grow your children’s activity business, our Gold Mentorship program is designed for serious entrepreneurs who want to scale. It’s a unique mix of one-to-one coaching and group support, ensuring you get tailored advice AND a strong network of like-minded business owners.

To learn more, reach out to us on email at support@goldmedalcoaching.info with the word “GOLD” or CLICK HERE

If you think you’re ready to get personalised support, please book a 15-minute business growth audit HERE and let’s see what’s the best fit for you!

This episode is Training 3 of 4 in our Cash Flow Series—a step-by-step guide to boosting your cash flow in 2025. Each training builds on the last, so make sure to tune in every Monday!

EP 47 - How to Generate Recurring Cash Flow with Ease this 2025 - https://open.spotify.com/episode/4rWgtz2zeJY5VWwRvhvqNT?si=f34e759e51e643b9

EP 48 - How to Create Instant Cash Flow in Your Business - https://open.spotify.com/episode/0CgpvakI9KhGgJNXcCEfbL?si=236057d110734c5c

Stay Connected With Gold Medal Business and Katie Cannon:

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Website: https://goldmedalcoaching.info/

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In this episode, Katie dives into why shifting to an annual payment model can transform your business, providing more stability, better cash flow, and stronger customer retention. She’ll break down exactly why this works and how to introduce it effectively.

Key Takeaways:

• Annual payments inject capital into your business upfront, giving you the funds to reinvest, grow, or pay off debt faster.
• How to lock in customers for a full year for financial stability and peace of mind.
• Why offering discounts and rewards for paying upfront creates loyalty and long-term commitment.
• How to shift your mindset for business growth.
• When everybody is zigging, you zag.

This episode is Training 2 of 4 in our February Cash Flow Series—a step-by-step guide to boosting your cash flow in 2025. Each training builds on the last, so make sure to tune in every Monday!

Training 1: How to Generate Recurring Cash Flow with Ease this 2025 - https://open.spotify.com/episode/4rWgtz2zeJY5VWwRvhvqNT?si=f34e759e51e643b9

P.S. We’re hosting a masterclass on February 11, 2025, from 8-9 PM all about how to make money daily as a children’s activity and sports entrepreneur. If you haven’t already, click here to register: https://goldmedalbusiness.org/make-money-daily-masterclass.

BOOK A BUSINESS GROWTH AUDIT WITH OUR TEAM HERE - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMG

LEARN MORE ABOUT GOLD MENTORSHIP HERE - https://goldmedalbusiness.org/gold-mentorship

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Website: https://goldmedalcoaching.info/

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To survive and thrive in 2025, you have to think differently.

If you want true financial stability, transition from termly to monthly payments. When we made this shift nine years ago, it transformed our cash flow, business structure, and overall financial health.

Benefits of Monthly Payments:

1. Increased Stability & Retention
2. Better Customer Experience
3. Simplicity & Scalability

"Simplicity scales; complexity kills." If you want to scale, you must choose one payment model and stick to it.

Start today. This is how you build a thriving, sustainable children’s activity business in 2025 and beyond.

This episode is Training 1 of 4 in our February Cash Flow Series. These trainings provide a step-by-step guide to boosting your cash flow in 2025. Each session builds on the last, so be sure to tune in every Monday!

BOOK A BUSINESS GROWTH AUDIT WITH OUR TEAM HERE - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMG

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Website: https://goldmedalcoaching.info/

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In This Episode, Katie dives into building a road to freedom in your business, emphasizing how simplifying your systems, aligning your team with your vision, and embracing the CEO role can unlock massive growth. With insights from her 16+ years in the industry, Katie helps you focus on what matters most and how to create a thriving, sustainable business that doesn't rely on you for every little detail.

Episode Highlights

• Why narrowing your goals to one key priority can naturally align and achieve others.
• Lessons from Katie's early mistakes with goal-setting and how she pivoted to success.
• How overcoming fears of hiring or re-hiring is essential for scaling.
• "Simplicity scales, complexity kills"—how clear planning and delegation are the foundation of sustainable growth.
• Actionable steps to define roles, identify key players, and ensure everyone works in their zone of genius.
• What it really means to lead your team and your business as a CEO.
• How mentorship fast-tracks success and helps avoid costly mistakes.
• Special guest Amy shares her experience growing Tiny Troops Soccer from grassroots to multi-state success.

If today’s episode resonated with you, share it with a fellow children's activity entrepreneur who could benefit from these insights. Don’t forget to subscribe for more actionable advice!

Stay Connected With Gold Medal Business and Katie Cannon:

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Website: https://goldmedalcoaching.info/

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Episode Highlights:

• The importance of clearly defining roles for team members. Overwhelm and lack of motivation often stem from unclear responsibilities or asking one person to handle too many tasks.
• Your team needs to understand your company’s vision and goals, but it’s equally important to know what your team members want to achieve. 
• Weekly one-on-one meetings with core team members are non-negotiable for building a strong foundation of trust and communication as your business scales.
• Katie shares her journey from managing team members to cultivating leaders who think critically and make decisions. “For your business to grow, your leaders must grow with you.”
• Create an environment where failure is celebrated as part of the learning process. “Your quickest way to success is to fail as fast as you possibly can.”
• Keep your focus on the end goal rather than getting bogged down in day-to-day setbacks. 
• Encouraging ideas and feedback from your team not only sparks creativity but also strengthens your leadership. Always be open to hearing new ideas because fresh perspectives push us forward.
• 
  

BOOK YOUR FREE BUSINESS GROWTH AUDIT HERE - https://link.goldmedalcoaching.info/widget/bookings/20-minute-business-audit

Our signature FREE masterclass of the year, is designed specifically for children's activity and sports providers who are serious about increasing their student numbers, building their dream teams, and scaling their businesses with ease. If you want to scale for 2025, you need to start now! Join us to Grow and Thrive in 2025!!! 

CLICK HERE - https://goldmedalbusiness.org/thrive-and-grow-masterclass

Stay Connected With Gold Medal Business and Katie Cannon:

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What You’ll Learn in This Episode:

• Identify areas of struggle in your business over the past 12–24 months. Assess whether you’ve resolved those challenges or if they still hinder growth.
• Don’t start something new until you can delegate effectively and free up your time.
• Ensure clarity in roles (sales, marketing, customer service) within your team.
• Build a solid foundation of predictable systems before scaling.
• Evaluate if your current business can thrive with less of your day-to-day involvement.
• Does it align with your 5–10 year vision? Will it strengthen or distract from your brand?
• Learn how to align new income streams or businesses with your existing brand for maximum impact.

Katie’s newly launched book is packed with strategies and lessons from 20+ years in the children’s activity industry. Want your free PDF copy? DM “Book” on any social media platforms we’re in (listed below) or click the link below -

https://goldmedalbusiness.org/unlock-your-potential

BOOK YOUR FREE BUSINESS GROWTH AUDIT HERE - https://link.goldmedalcoaching.info/widget/bookings/20-minute-business-audit

Stay Connected With Gold Medal Business and Katie Cannon:

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Website: https://goldmedalcoaching.info/

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Episode Highlights:

• Katie shares a deeply personal story about letting go of a beloved team member due to shifting business needs. This wasn’t about poor performance but a necessary adjustment to keep the business viable.
• Facing the complex process of redundancy, Katie turned to CRONER, a trusted freelance HR company, to ensure every step was handled professionally. Their guidance provided the assurance needed during an emotional time.
• The importance of being decisive and compassionate. Having support in tough times and making decisions with integrity ultimately allows your business to grow.
• Tough conversations are part of the path to business growth. If you’re a CEO, stepping up to make decisions that align with your company’s vision is a must.

Katie’s story is a powerful reminder that entrepreneurship is a journey of perseverance, learning, and growth. If you’re inspired by today’s episode, share it with someone else in the children’s activity space who needs to hear it.

Exciting Announcement: Unlock Your Potential as a Children's Activity & Sport Entrepreneur

Want to learn more about Katie’s transformative business journey? Her newly launched book, Unlock Your Potential as a Children's Activity & Sports Entrepreneur, is packed with the strategies and lessons she's learned from building successful businesses over the past 17 years. Want to be the first to receive a PDF copy? DM “Book” on any social media platforms we’re in (listed below) or click the link below -

https://goldmedalbusiness.org/unlock-your-potential

BOOK YOUR FREE BUSINESS GROWTH AUDIT HERE - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMG

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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Here’s what we covered:

• Like tech and customer expectations, your brand must evolve every few years. This can keep your business relevant and resonate with new and existing audiences.
• One of the biggest mistakes entrepreneurs make is putting too much focus on the rebrand and neglecting daily operations.
• If you’re expanding into new areas (like adding new types of classes), give your audience time to adjust. Changing too fast can create confusion. Nurture the new direction steadily to ensure your community follows along.
• When you rebrand, make sure your visuals, messaging, and customer touchpoints match your updated brand. Every detail—from your website to the signs in your studio—should reflect the new look and feel.
• A cohesive brand is about experience. Think about your customers’ journey, from your social media presence to your physical locations, and ensure they feel the brand’s value every step of the way.
• A rebrand isn’t a one-week project; it’s a months-long commitment. If you’re planning to rebrand in the new year, consider dedicating a quarter to focus on it fully without disrupting your business’s daily momentum.

Exciting Announcement: Unlock Your Potential as a Children's Activity & Sport Entrepreneur

In line with our latest rebrand, we’re launching Katie’s first book! Unlock Your Potential as a Children's Activity & Sports Entrepreneur brings together the strategies and lessons Katie has learned from building successful activity businesses over the past 17 years. Want to be the first to receive a copy? Click the link below -

https://goldmedalbusiness.org/unlock-your-potential

BOOK YOUR FREE BUSINESS GROWTH AUDIT HERE - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMG

Stay Connected With Gold Medal Business and Katie Cannon:

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Website: https://goldmedalcoaching.info/

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In This Episode:

• Are You Really “Doing Enough”? Rethink your daily efforts. Bringing in new students requires a structured, consistent plan—not just occasional ads. Evaluate your approach and make sure you’re consistently reaching out.
• Make it easy for parents to enrol with clear, repeated CTAs across your site and social posts. Don’t just ask once—place multiple buttons throughout to encourage action.
• Consistent follow-ups can make or break your enrollment numbers. If a parent showed interest last week, reach out again! Many times, all it takes is a friendly reminder.
• If a family signed up for a trial, consider following up with a quick call to see how it went and encourage the next steps. You don’t need a full team. Just one person dedicated to these calls can have a major impact.

Think long-term. Today’s actions are setting up next month’s numbers. Building student numbers comes from consistent action over months, not a week of marketing. Whether it’s email campaigns, phone calls, or in-person connections, putting in this work pays off.

If you need support for building a marketing strategy that’s tailored to your business and goals and if you’re ready to implement a system that helps you “do enough” every single day, reach out! DM us or comment “Enough” on any platform, and we’ll get in touch to book a call or

BOOK YOUR FREE BUSINESS GROWTH AUDIT HERE - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMG

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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In This Episode:

• Marketing isn't just a one-off task; it's about consistently engaging with your audience over time. Remember, building your brand on social media is not a quick fix.
• Often, we think about student recruitment separately from building our team. But here’s the truth: you need to focus on both! For example, if you’re busy attracting new students, who will coach them? Make sure you’re working on both fronts to create a sustainable business.
• Find new followers, repost your most popular content, and engage with comments. 

Action Steps:

• Set a challenge for yourself or your marketing team to find and engage with 10 new people every day. Imagine if you did this consistently—you could reach hundreds of new potential students and team members every month!
• Recycle content that resonates. If you had a post that got a ton of likes and shares, give it a new spin and repost it!
• If you see a parent whose child is in another local activity, reach out and build a connection. It’s all about relationship building!

As you implement these steps, remember that we’re here to support you every step of the way.

Tonight at 8:00 PM GMT, we’re launching our Scale to Freedom Accelerator where we’ll share the 5 key steps to increase your student numbers, build your dream team, and grow and scale to freedom in the children’s activity industry. DM us SCALE to register your free spot and receive the link to join us tonight!

Ready to strategise your business for the last quarter of 2024? Book your business growth audit now to set the right plans in motion for a successful 2025!

BOOK YOUR FREE BUSINESS GROWTH AUDIT HERE - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMG

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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In this episode, we’ll dive into the essential strategies to double your productivity as a children's activity provider. Many entrepreneurs come to me asking for marketing tips or how to hire a team, but the first step to achieving these goals is understanding your time and how you can maximise it.

In This Episode:

• Why it’s important to concentrate your energy on one initiative at a time rather than trying to do it all at once. When I first launched my gymnastics classes, I knew I had to perfect that model before branching out into holiday camps.
• Simple framework for managing projects:
• P1: These are the tasks that need immediate attention and tie directly to your monthly goals. For instance, if your aim is to boost enrollment by 50 students next month, your P1 might be creating an engaging Facebook ad.
• P2: These are important tasks that aren’t urgent—like refining your curriculum.
• P3: These are those great ideas that don’t need immediate action.
• Experiences in stepping up as a leader and embodying the role of a CEO.
• The importance of finding solutions to challenges and ensuring your business aligns with your values.

Action Steps:

• Implement the P1, P2, P3 Framework
• Identify Your Non-Negotiables
• Begin thinking of yourself as the CEO of your business.
• Write down your business goals for the next quarter and brainstorm actionable steps you can take to bring them to life.

As we head into the last quarter of 2024, now is the perfect time to strategize for growth in your children’s activity business in 2025. Book your Business Growth Audit today! Let’s work together to create a roadmap for success that aligns with your goals and vision.

BOOK YOUR FREE BUSINESS GROWTH AUDIT HERE - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMG

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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In This Episode:

• How continuous education and mentorship shape your long-term success.
• Why your team is the cornerstone of scaling your business and how to recruit for the future, not just for today.
• Why you need to think 90 days ahead and plan for long-term gains, whether it’s in operations, equipment, or mentorship
• How to create a robust, year-round marketing plan that consistently delivers results, even when you feel like nothing’s happening.

Action Steps:

• Invest in yourself Weekly, monthly, and yearly—through reading, coaching, and showing up for your business. Just like Katie did in her business journey, you need to keep learning.
• Don’t wait until you’re overwhelmed to hire. Plan your team growth three months before you actually need the help.
• Don’t start and stop—commit to a year-round marketing strategy that keeps your business visible, even during the slow seasons.
• Don’t get discouraged by short-term setbacks. It’s the consistent effort over time that will yield those big wins.

As we head into the last quarter of 2024, now’s the perfect time to set yourself up for success in 2025. Whether you’re looking to attract more students, expand your programmes, open a new venue, or bring in new team members, having the right strategy in place is crucial. Schedule your business growth audit today and make sure your children's activity business is ready to thrive in the coming year!

BOOK YOUR FREE BUSINESS GROWTH AUDIT HERE - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMG

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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But if you want to scale your business, you have to learn how to work in your zone of genius and delegate the rest. Katie has been there—when she started her gym, she was coaching classes, handling registrations, chasing parents for payments, and even cleaning up after every class. She thought she was saving money by doing it all, but it was actually holding her business back.

If you’re feeling stuck or overwhelmed, this episode is for you!

In This Episode:

• How to figure out your zone of genius as a children’s activity entrepreneur
• Why doing everything yourself is not saving your business money
• How to prioritise your time for maximum growth
• The key team roles that will help you scale faster
• Why leadership is the next big skill you need to focus on
• How to shift from managing tasks to leading your business
• 
  

Action Steps:

1. Write out your weekly tasks and sort them into three categories: “Only Me,” “Already Delegated,” and “I Shouldn’t Be Doing This.” 
2. Look at the roles you’ve already hired for—whether that’s an admin handling registrations or a coach running classes—and calculate their return on investment. How many new students or classes do you need to justify their salary?
3. If you’re still managing every detail or checking up on your staff constantly, you’re stuck in "manager mode" instead of "CEO mode." Trust your team by setting clear goals and KPIs.

We’re approaching the end of 2024, which means it’s the perfect time to think about how to scale your children’s activity business in 2025. If you want to add more students, open a new location, or maybe expand your offerings, book a free Business Growth Audit with Katie, and map out a clear plan for growth. BOOK YOUR FREE BUSINESS GROWTH AUDIT HERE - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMG

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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We’ve all been there—pouring time and energy into building a business only to realise it's not the direction we truly want to go. Let’s make sure that doesn’t happen to you! This episode’s tips are designed to help you create a business that’s not only profitable but aligned with your values and long-term vision.

In This Episode:

• How to align your business model with your lifestyle and vision
• Why it’s important to get clear on what your business actually needs (not just what you think it needs)
• How to break your five-year vision into a practical, focused one-year business plan that will keep you on track

Action Steps:

1. Get Clear on Your Vision and Lifestyle
2. Assess What Your Business Really Needs: Sometimes, what you think your business needs and what it actually needs are two different things. Focus on what will help your business thrive without unnecessary overhead.
3. Build a Strategic, Short-Term Business Plan: A five-year vision is great, but when it comes to execution, focus on a one-year plan. Break it down into quarterly goals so that you can stay flexible and pivot when necessary.

If you’re ready to unlock your true potential and build a business that thrives within your zone of genius, then join me for the Your Zone of Genius Masterclass on Tuesday, September 17th 8:00 pm London Time. Get the clarity and focus you need to thrive as a children’s activity entrepreneur.

CLICK HERE to reserve your free spot- https://workshops.pages.ontraport.net/your-zone-of-genius

BOOK YOUR FREE BUSINESS GROWTH AUDIT HERE - https://link.goldmedalcoaching.info/widget/booking/vPfO8kchwSAp4vdpLzMG

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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In This Episode:

• Why you should never separate your marketing efforts for students and team members—these go hand in hand to create lasting growth.
• How to mirror both digital (Facebook/Instagram ads) and traditional (leaflets, local partnerships) marketing to get the best results.
• How diversifying your marketing strategies protects your business and ensures stability, even when one method isn’t performing.
• Understanding the difference between visibility (external) and nurturing existing clients (internal), and why both are essential for growth.
• How systems, from recruitment to referrals, can help you scale your business effectively.

Action Steps:

• Always keep in mind that you’re marketing for both new students and new team members.
• Blend your digital marketing strategies with traditional methods like flyers, partnerships, and community outreach for a comprehensive marketing plan.
• Don’t rely on just one source like Facebook ads—ensure you have multiple strategies running simultaneously to build a robust system.
• Nurture your existing customers through retention strategies like reactivations, renewals, referrals, and recruitment.
• Focus on step-by-step growth to create a strong foundation for your business.

"It's mindset before mechanics."

If you’re ready to take your marketing to the next level and would love more insights into creating a business that thrives without you, book a FREE 20-minute business growth audit with Katie to get personalised support.

BOOK YOUR FREE BUSINESS GROWTH AUDIT HERE - https://go.oncehub.com/KatieCannon

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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In This Episode:

• The importance of consistency and the compounding effect on business growth.
• How to keep your marketing efforts steady even when results seem slow.
• The need to manage your emotions and avoid being reactive to short-term successes or failures.

Key Takeaways:

• Momentum is built on doing things consistently. You might not see immediate results, but that doesn’t mean your efforts aren’t paying off. It takes time. Keep your marketing wheel in motion, capturing people at different parts of their journey.
• When you start a new venue or implement a new strategy, approach it with a long-term plan. Results might not come in six months, but with consistency, you’ll see growth in twelve months or more.
• It’s very important to keep your emotions in check. Don’t be reactive to the ups and downs of your business. Your main job is to stay consistent and not let short-term fluctuations affect your long-term strategies.
• The results of your efforts might not be visible immediately. Keep working consistently, and you’ll start seeing growth and transformation in your business over time.

Ready to Scale Your Business?

If this resonates with you and you’re ready to scale your business effectively, join our Scale to Freedom Accelerator this week (September 2nd - September 6th). This program is designed to help you grow your business without feeling like it’s running you. Get the support and strategies you need to scale smartly and sustainably.

Click here to join us this week every 8:00 PM London Time - https://workshops.pages.ontraport.net/scale-to-freedom-accelerator-2024

Keep being consistent and watch your momentum build!

BOOK YOUR FREE BUSINESS GROWTH AUDIT HERE to get personalised support - https://go.oncehub.com/KatieCannon

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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In This Episode:

• Why your business’s growth is often constrained by your own decision-making speed.
• How to avoid bottlenecking your business by recognizing when to delegate and bring in new team members.
• The importance of hiring before you think you're ready to ensure seamless growth.
• Why viewing team members as investments, not expenses, can transform your business.
• The role of mentorship and coaching in growing not just your business, but also yourself as a leader.

Action Steps:

• Reflect on your team’s structure. Identify gaps where new roles could accelerate progress.
• Don't wait until you're overwhelmed. If you foresee needing a new team member in September, start the hiring process in April or May. This gives you time to train them and integrate them into your culture.
• Your team members are there to produce results, and they need your support to do so. Provide them with the right systems and training to succeed.
• Growth happens outside of your comfort zone.
• Surround yourself with mentors and a community that pushes you to grow. 

Ready to take your business to the next level? Join our Scale to Freedom Accelerator on September 2nd. This program is designed specifically for children's activity and sports entrepreneurs who are eager to grow, scale, and achieve freedom in their businesses. We'll guide you through every step of the journey, providing the mentorship, community, and tools you need to succeed. Let's build your dream team and business together. Sign up now for the Scale to Freedom Accelerator! - https://workshops.pages.ontraport.net/scale-to-freedom-accelerator-2024

BOOK YOUR FREE 15-MINUTE BUSINESS GROWTH AUDIT HERE to get personalised support - https://go.oncehub.com/KatieCannon

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest | Youtube

Website: https://goldmedalcoaching.info/

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In This Episode:

• Reflecting on Katie’s journey, she realised that despite having a successful business, it wasn’t scalable or enjoyable. She had to strip things back to build a model that could thrive with or without her.

Action Steps:

1. Reflect on what freedom means to you. For most of us, it’s about spending quality time with family, having the flexibility to travel, and not being tied to the business every day. What does it look like for you? 
2. Think seriously about your income goals. This isn't just about setting random figures but aligning your earnings with your desired lifestyle. If you want more freedom and travel, you might need to adjust your income goals accordingly. What income do you need to support your ideal lifestyle?
3. Flexibility in your business should align with how you want to work. Whether it's having Fridays off, flexible work hours, or the ability to work remotely, make sure your business model supports your preferred work style.

Building a business you love will help you navigate through the ups and downs. If you’re passionate about what you do, it’ll fuel your journey even when challenges arise.

If you’re ready to take these steps and create a business that not only survives but thrives, consider joining our FREE Scale to Freedom Accelerator starting this September 2nd. This program is designed to help you increase students, build your dream team, and scale with ease, all while giving you the freedom to enjoy your life and passions. Register Now for the Scale to Freedom Accelerator and start building the business and lifestyle you’ve always wanted. Let’s work together to make your vision of freedom a reality.

Click here to register - https://workshops.pages.ontraport.net/scale-to-freedom-accelerator-2024

BOOK YOUR FREE 15-MINUTE BUSINESS GROWTH AUDIT HERE to get personalised support - https://go.oncehub.com/KatieCannon

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest

Website: https://goldmedalcoaching.info/

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In This Episode:

• The importance of identifying and leveraging your top students.
• How to systematically gather and use video/written testimonials and reviews.
• Strategies for understanding where your ideal students are and how to connect with them.
• Ways to go above and beyond for your top clients, turning them into powerful advocates for your brand.

Action Steps:

1. Focus on those who have been with you the longest, are getting the best results, and have shown consistent loyalty.
2. Make testimonials a regular part of your marketing rhythm.
3. Understand where your top clients spend their time—schools, Facebook groups, community events—and make sure your marketing reaches these key areas.
4. Consider special perks for long-term clients, such as discounts on camps or private lessons, to make them feel valued and appreciated. This not only strengthens loyalty but also increases word-of-mouth referrals.
5. Ensure your back-end systems are solid. This will improve retention, reactivations, and conversions, ultimately leading to a more stable and profitable business.

Next Steps: If this episode resonated with you, don’t miss our upcoming Scale to Freedom Accelerator. Over five days, we’ll dive deep into the systems, processes, mindset, and discipline needed to scale your business efficiently. Whether you're just starting or looking to scale to 6 figures and beyond, this accelerator is designed to equip you with the tools to grow and scale your children’s activity business.

Click here to register - https://workshops.pages.ontraport.net/scale-to-freedom-accelerator-2024

BOOK YOUR FREE 15-MINUTE BUSINESS GROWTH AUDIT HERE to get personalised support - https://go.oncehub.com/KatieCannon

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest

Website: https://goldmedalcoaching.info/

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During Katie’s early days of building her gyms, she made decisions that, in hindsight, she might have handled differently. However, each challenge taught her something new. 

In business, like in sports, discipline, persistence, and tenacity are crucial. Challenges should not stop YOU - the children’s activity entrepreneur but be seen as opportunities to grow your leadership and business. Growth happens when one is uncomfortable so push through your boundaries.

In This Episode:

• Don't Quit to Avoid Challenges: Avoiding challenges only makes them come back repeatedly. As a children’s activity entrepreneur, your role is to be solution-driven and push through difficulties.
• Rise Above in Leadership: Challenges are opportunities for growth. When you're in a tough situation, it’s your chance to step up and lead.
• Go a Layer Deep: When dealing with challenges, think deeply about your approach. Consider different strategies and apply your growth and experience to find new solutions.

Action Steps:

• Persistence is key - don’t quit on a bad day. Commit to seeing things through and finding solutions.
• Look back at past challenges and how you handled them. Could you have taken a different approach? Use these reflections to guide your current decisions.
• Surround yourself with mentors and a team that encourages growth. Learn from every challenge and use it as a stepping stone for your next level of success.
• Avoid overwhelming your team by breaking tasks into manageable chunks. This approach helps in keeping everyone motivated and on track.
• Ensure your expenses are manageable. Maintain a balance that allows your team to operate efficiently without unnecessary stress.

If you want to dive deeper into overcoming challenges and growing your business, click the link below. Let’s get you on a growth specialist call with Katie, where we can support you in scaling your team, cash flow, and profitability.

CLICK HERE - https://go.oncehub.com/KatieCannon

Remember, growth happens daily. Keep pushing through!

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest

Website: https://goldmedalcoaching.info/

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It's not often about your strategies, your team, it's about that next level leadership and how you're being to build that next level team. 

In This Episode:

• The rapid growth of small businesses means you're often evolving faster than your team can keep up. 
• Everyone on your team will grow with your business at different rates. It's natural for some team members to stay for years, while others may only last a short time.
• As your business grows, so should your leadership and team dynamics. Focus on creating an environment that supports high performance and growth, ensuring your team can thrive alongside you.
• Keep the complexity of your business model at the top level (for you and your main leaders) while simplifying tasks for lower-level employees.
• Define your role and set clear expectations for career growth, revenue tracking, and annual goals.
• Avoid bloated expenses by keeping your rent and staffing costs in check. Your team should not be pressured to perform at 100% every day due to high costs.

Action Steps:

1. Reflect on your team’s growth and performance. Are they aligning with the current phase of your business? Identify any gaps and make adjustments as needed.
2. Foster an environment that supports growth by surrounding yourself with a team and mentors who encourage development and leadership.
3. Break down tasks into manageable chunks and avoid overwhelming new or lower-level team members with excessive complexity.
4. Review your business expenses and ensure they are manageable. Aim for a balance that allows your team to operate efficiently without unnecessary stress.

If today’s insights resonated with you and you’re ready to build a high-performing team and manage your business growth effectively, book a 15-minute business growth audit with me and my team. We’ll provide personalised support tailored to your specific needs.

https://go.oncehub.com/KatieCannon

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest

Website: https://goldmedalcoaching.info/

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In This Episode:

1. Overcomplicating your business can hinder your growth and how simplicity can be your best strategy.
2. Katie’s journey of overcomplicating her business in the first five years and the lessons learned from simplifying operations.
3. Understand that your target market is your audience’s characteristics that make your business thrive.
4. What works at one revenue level might not work at a higher level. Learn to shift your strategies as you grow.
5. Spend time attracting clients who pay on time, align with your values, and make your business enjoyable to run.
6. Identify and phase out clients who drain resources, time, and energy, even if they seem few in number.
7. Katie’s story about a costly mistake with a wrong client base and the importance of aligning clients with your business vision.

Action Steps:

• Identify Your Ideal Client: Write down the characteristics of your dream client and why they fit well with your business.
• Targeted Marketing: Adjust your marketing strategies to attract more of your ideal clients, focusing on their specific needs and behaviors.
• Evaluate Current Clients: Assess your current client base and identify those who may be draining resources and affecting your business negatively.

Join Us: If today's episode resonated with you and you’re ready to focus on your ideal clients, book your growth call with us. Let's customize a plan that aligns with your vision and goals to ensure your continued growth and success.

https://go.oncehub.com/KatieCannon

Remember, simplicity scales and focusing on the right clients will elevate your business.

Stay Connected With Gold Medal Business and Katie Cannon:

Instagram | Facebook | Facebook Group | LinkedIn | Pinterest

Website: https://goldmedalcoaching.info/