GRIN Gets Real

Episode 13: The state of Influencer marketing 2020

Wed, 25 Nov 2020 13:00:21 GMT

Featuring Neal Schaffer, Author of The Age of InfluenceNeal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal also teaches at Rutgers Business School and the Irish Management Institute.Episode quote: “The [influencer] that you’re dealing with who’s taking the one-time transaction, even though they may never use your product… it’s going to show to be a little bit less authentic…. and the people following can read through that as well.”Visit the complete episode page to learn more.

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Episode 12: The ROI of influencer marketing whitelisting

Wed, 11 Nov 2020 14:00:20 GMT

Featuring Mac Enright, Marketing and Growth Manager at LumanuWorking and growing alongside inspiring Lumanu executives, Mac took on roles at Lumanu ranging from Client Success intern to Sales Engineer to his current position as Marketing & Growth Manager.Lumanu delivers simple, secure, and seamless technology solutions that foster powerful partnerships between creators and brands.Episode quote:“So you can create a creator ad from the creator’s handle without having the creator actually post for you organically or create a sponsored post. Once you get their permissions through the whitelisting process that we talked about, you’re able to create these influencer ads from those handles using any content that you want, whether the influencer sends you images to post...you can do all of that right in your ad account.” Mac Enright from LumanuVisit the episode page to learn more.

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Episode 11: How to leverage influencer marketing for your business

Wed, 28 Oct 2020 13:00:16 GMT

Featuring Sarah Grosz, Head of Influencer Marketing at Mutesix.She manages a 10-person team and plays a fundamental role in leading the influencer and TikTok strategies for some of today’s most profitable DTC companies like Highline Wellness, Theragun, Snibbs, and Bev. Sarah’s success and value as a leader can be attributed to her spontaneous approach to life and an unparalleled drive to rise above and move forward. She has an insatiable hunger for knowledge and is continuously learning new techniques and tools - staying a step ahead of the industry and putting herself at the forefront of trends that catapult businesses to the next level. Episode quote:“So it’s more of a conversation with influencers and you’re also building a relationship at that point. So it’s not really a transaction. ‘We’re sending you this, so you do this.’ We’re having a conversation, making sure it’s a good fit.” - Sarah from MuteSixVisit the episode page to learn more.

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Episode 10: Holiday Season Strategy for Ecommerce

Wed, 14 Oct 2020 13:00:00 GMT

Steve Hutt, Merchant Success Manager for Shopify and host of the eCommerce Fastlane Podcast, shared a wealth of amazing insights and tips for eCommerce brands in preparation for the 2020 holiday season and beyond. “The last three months have really pushed eCommerce adoption 10 years into the future. We’re actually at 2030 levels from where we believed eCommerce was going to grow because of the pandemic.” - Steve Hutt from ShopifyVisit the episode page to learn more.

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Episode 9: #FactCheck Leveraging Video for Influencer Marketing

Sun, 11 Oct 2020 18:59:25 GMT

Video is all the rage as consumers gravitated toward inactive, exciting experiences for entertainment. As social media platforms all move to stay on trend and offer video streaming such as Instagram and TikTok, influencer marketing is moving with it. Influencer-generated content is not exclusive to photos and posts but transcends into video platforms as well.Join GRIN as we explore the rise of video content, which platforms are using it and how you can leverage it in your influencer marketing.Want to learn more about GRIN? Check us out! www.grin.co

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Episode 8: #FactCheck Let's be honest. Social media is just social...media

Sun, 11 Oct 2020 18:58:53 GMT

The GRIN team chats about social media and its effects on a brand’s connection with consumers. In a world that has become disconnected, and advertising that has lost its human connection, social media allows a brand to humanize themselves, and reach their audiences in a way no other channel can.Join us as we explore the nuances of social media, how to use it the right way to connect with your audience and the strategies that brands have found the most successful.Want to learn more about GRIN? Check us out! www.grin.co

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Episode 7: #FactCheck To 'B' or Not To 'B"

Sun, 11 Oct 2020 18:58:19 GMT

Is influencer marketing exclusive to direct to consumer eCommerce brands? Can influencer marketing strategy be applied to a b2b marketing strategy? Which social platforms should a b2b company use? Should they use micro-influencers or KOLs (key opinion leader)? In this episode, the GRIN team explores the power of influencer marketing in the business to business space and how it can be leveraged to increase brand awareness and drive sales.Want to learn more about GRIN? Come check it out! www.grin.co

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Episode 6: #FactCheck Influencer Marketing Without Instagram

Tue, 07 Jul 2020 17:43:10 GMT

Influencer marketing has long hinged off of the social media platform Instagram. Many brands leverage Instagram for their influencer network and have seen insane success. So what does influencer marketing look like without Instagram? Would influencer marketing be the pivotal marketing strategy it is today? If Instagram ceased to exist tomorrow, would influencers still hold the same power with consumers and what platform would they use to build their authentic relationships and audiences. Join GRIN as we explore the influencer marketing landscape of social media platforms, and unpack the power of Instagram in episode 6 of our podcast. Subscribe to the GRIN Podcast channel and stay up-to-date on discussions with brands working with influencers, our 0 to 100: Getting Started With Influencer Marketing series, and our conversations on the intricacies and successful strategies of influencer marketing!

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Episode 5: Brands Working Remote Talking Influencers tentree + GRIN

Fri, 26 Jun 2020 22:59:20 GMT

In our exciting webinar on May 28th with tentree, a sustainably made clothing brand that gives back by planting trees with every purchase, we explored a new way of using influencer marketing for a mission. Lindsay Derer, Influencer Marketing Manager as well as Social Media Manager at tentree discussed how the successful brand has been able to not only drive sales with their ambassadors, but also drive awareness to their cause. Into our discussion we discovered tentree was able to create missions through their influencer campaigns and allow their brand to branch out across channels through their program. Lindsay chatted about the difficulties of being a one-woman department, managing both influencer marketing and social media for the company, and how it was nearly impossible on spreadsheets before she discovered GRIN. Join the conversation! Subscribe to the GRIN Podcast channel and stay up-to-date on discussions with brands working with influencers, our 0 to 100: Getting Started With Influencer Marketing series, and our conversations on the intricacies and successful strategies of influencer marketing!

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Episode 4: #FactCheck Relationship vs. Relationship

Fri, 26 Jun 2020 22:54:33 GMT

Are you creating the right influencer relationships to scale your influencer marketing programs? Influencer marketing holds immense success among brands, but the brands doing it right understand the difference between transactional relationships and authentic connections between brand, influencer and ultimately the consumer. What makes influencer marketing so powerful is the non-programmatic approach that separates it from all other forms of programmatic marketing. Join GRIN as we jump into and discuss how to build influencer relationships, sustain them, and why they are so pivotal for the success of your influencer marketing program. We identify how to find those real relationships that will ultimately lead to brand love and how to maintain those relationships long-term. Join the conversation! Subscribe to the GRIN Podcast channel and stay up-to-date on discussions with brands working with influencers, our 0 to 100: Getting Started With Influencer Marketing series, and our conversations on the intricacies and successful strategies of influencer marketing!

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Episode 3: Brands Working Remote Talking Influencers Organifi + GRIN

Fri, 26 Jun 2020 22:52:17 GMT

It was an incredible turnout and discussion last week with GRIN and Organifi, a plant-based superfood system brand crushing influencer marketing with their affiliate programs. In a unique conversation Organifi talked about their 'Collective', a name given to their ambassador program community and how they've been able to turn brand love into big sales. The conversation goes in depth at how Organifi has created an intimate community feel, scaling their influencer program down from thousands of unfit influencers to hundreds of perfect brand ambassadors that have helped drive sales even in the current economic landscape. Join the conversation! Subscribe to the GRIN Podcast channel and stay up-to-date on discussions with brands working with influencers, our 0 to 100: Getting Started With Influencer Marketing series, and our conversations on the intricacies and successful strategies of influencer marketing!

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Episode 2: #FactCheck Intro to Influencer Marketing

Fri, 26 Jun 2020 22:49:56 GMT

Need a quick influencer fact check? The GRIN marketing team gets real in our introduction to influencer marketing. What is influencer marketing? How can it be effective? Which types of influencers should brands use for their campaigns? In fact- what different types of influencers are there? If you've asked yourself any of these questions, we'll fill you in. Join the conversation! Subscribe to the GRIN Podcast channel and stay up-to-date on discussions with brands working with influencers, our 0 to 100: Getting Started With Influencer Marketing series, and our conversations on the intricacies and successful strategies of influencer marketing!

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Episode 1: Brands Working Remote Talking Influencers Lume Cube + GRIN

Fri, 26 Jun 2020 22:34:00 GMT

GRIN invited eCommerce lighting brand Lume Cube to sit down [remotely] and discuss their influencer marketing programs and it was a huge success. Everything from getting started with their first influencers to how they've managed to scale their business with incredible user-generate content.In GRIN's first podcast episode our marketing team chats about highlights from the fireside chat with Lume Cube, our take on the brand's strategy, and all things influencer marketing. Join the conversation! Subscribe to the GRIN Podcast channel and stay up-to-date on discussions with brands working with influencers, our 0 to 100: Getting Started With Influencer Marketing series, and our conversations on the intricacies and successful strategies of influencer marketing!

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