60 acast.com <![CDATA[Hack & Hustle]]> https://feeds.acast.com/public/shows/hack-hustle en cybersecurity, sales, marketing, community, networking, careers The Cyber GTM Podcast Hack and Hustle dives into the challenges and successes in cybersecurity sales and marketing, featuring a fresh topic every week. Get career-boosting insights from top leaders and reps, and candid feedback from CISOs and buyers on what works and what doesn’t. Who knows? You might just end up thanking us from the beach at your next club trip!


Sponsored by Delve Risk, the intelligence platform for cybersecurity sales and marketing (delverisk.com).


Hack & Hustle Podcast on Youtube

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]]> Hack and Hustle dives into the challenges and successes in cybersecurity sales and marketing, featuring a fresh topic every week. Get career-boosting insights from top leaders and reps, and candid feedback from CISOs and buyers on what works and what doesn’t. Who knows? You might just end up thanking us from the beach at your next club trip!


Sponsored by Delve Risk, the intelligence platform for cybersecurity sales and marketing (delverisk.com).


Hack & Hustle Podcast on Youtube

Hosted on Acast. See acast.com/privacy for more information.

]]> true info+6716cc2583ac9fccac879363@mg-eu.acast.com 6716cc2583ac9fccac879363 hack-hustle episodic https://assets.pippa.io/shows/cover/1729546992477-7a6d8f09-1b5f-4a91-967a-573642f5dcda.jpeg https://feeds.acast.com/public/shows/hack-hustle <![CDATA[Hack & Hustle]]> The AI Game: Redefining Business Landscapes The AI Game: Redefining Business Landscapes Wed, 27 Aug 2025 13:00:00 GMT 28:02 689b398bba9d64856b567c47 false https://linktr.ee/HackAndHustle 689b398bba9d64856b567c47 6716cc2583ac9fccac879363 The Cyber GTM Podcast full 1 18 In this episode of Hack and Hustle, Anthony Johnson and Brad Rager dive into the whirlwind pace of AI development and its transformative impact on businesses. They explore how AI is reshaping industries, the feeling of being an "imposter" in this fast-evolving landscape, and the necessity for leaders to redesign their companies from the ground up.


🎯Are you ready for some real conversations?

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode of Hack and Hustle, Anthony Johnson and Brad Rager dive into the whirlwind pace of AI development and its transformative impact on businesses. They explore how AI is reshaping industries, the feeling of being an "imposter" in this fast-evolving landscape, and the necessity for leaders to redesign their companies from the ground up.


🎯Are you ready for some real conversations?

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[The Transformative Impact of AI on Cybersecurity Sales & Marketing]]> Wed, 13 Aug 2025 15:00:00 GMT 23:58 6883b1023781311f91432737 false https://linktr.ee/HackAndHustle 6883b1023781311f91432737 6716cc2583ac9fccac879363 The Cyber GTM Podcast full 1 17 In this conversation, Anthony Johnson and Brad Rager discuss the rapid evolution of AI technology, its potential to automate creative processes, and the challenges businesses face in adopting these innovations. The discussion highlights the importance of leveraging unique data, understanding customer intent, and mastering prompt engineering to fully harness AI's capabilities.


"Data quality is crucial for effective AI implementation." "The impact of AI will be felt more in the long term."


🎯Are you ready for some real conversations?

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]]> In this conversation, Anthony Johnson and Brad Rager discuss the rapid evolution of AI technology, its potential to automate creative processes, and the challenges businesses face in adopting these innovations. The discussion highlights the importance of leveraging unique data, understanding customer intent, and mastering prompt engineering to fully harness AI's capabilities.


"Data quality is crucial for effective AI implementation." "The impact of AI will be felt more in the long term."


🎯Are you ready for some real conversations?

Hosted on Acast. See acast.com/privacy for more information.

]]> Chelsea Strong: Building Trust in Cyber Sales Chelsea Strong: Building Trust in Cyber Sales Wed, 30 Jul 2025 13:00:00 GMT 20:44 685c3c9e4a2d8b8b5114edb9 false https://linktr.ee/HackAndHustle 685c3c9e4a2d8b8b5114edb9 6716cc2583ac9fccac879363 The Cyber GTM Podcast full 1 16 In this episode of Hack and Hustle, Anthony Johnson welcomes Chelsea Strong to discuss the importance of building trust in sales, navigating hype cycles, maintaining customer relationships, and the significance of networking. Chelsea shares her insights on how to break into the market as a new seller and emphasizes the value of mentorship and authentic connections in fostering a successful sales career.


"It's all who you know, not what you know."


🎯Are you ready for some real conversations?

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]]> In this episode of Hack and Hustle, Anthony Johnson welcomes Chelsea Strong to discuss the importance of building trust in sales, navigating hype cycles, maintaining customer relationships, and the significance of networking. Chelsea shares her insights on how to break into the market as a new seller and emphasizes the value of mentorship and authentic connections in fostering a successful sales career.


"It's all who you know, not what you know."


🎯Are you ready for some real conversations?

Hosted on Acast. See acast.com/privacy for more information.

]]> Demystifying Equity Options in Startups Demystifying Equity Options in Startups Wed, 16 Jul 2025 13:00:00 GMT 33:02 68498cf01a37473f7df60354 false https://linktr.ee/HackAndHustle 68498cf01a37473f7df60354 6716cc2583ac9fccac879363 The Cyber GTM Podcast full 1 15 In this episode of Hack and Hustle, Anthony Johnson and Brad Rager delve into the complexities of equity options, particularly in the startup environment. They discuss what equity and options are, how they work, and the risks involved in exercising them.


"You made a bet. You made an investment." "You're in a casino."



🎯Are you ready for some real conversations?

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]]> In this episode of Hack and Hustle, Anthony Johnson and Brad Rager delve into the complexities of equity options, particularly in the startup environment. They discuss what equity and options are, how they work, and the risks involved in exercising them.


"You made a bet. You made an investment." "You're in a casino."



🎯Are you ready for some real conversations?

Hosted on Acast. See acast.com/privacy for more information.

]]> Todd White: Trust and Technology—Cybersecurity Must-Haves Todd White: Trust and Technology—Cybersecurity Must-Haves Wed, 02 Jul 2025 14:00:00 GMT 35:04 682b4b79bc0e7581521c1275 false https://shows.acast.com/hack-hustle/episodes/682b4b79bc0e7581521c1275 682b4b79bc0e7581521c1275 6716cc2583ac9fccac879363 The Cyber GTM Podcast full 1 14 In this episode of Hack and Hustle, Anthony Johnson and Brad Rager welcome Todd White to discuss the importance of building trust and personal relationships in sales. Todd shares insights from his career, emphasizing that genuine connections and understanding customers as individuals are crucial for success.


"You must be present to win." "If you can help them, they will remember you."


🎯Are you ready for some real conversations?

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode of Hack and Hustle, Anthony Johnson and Brad Rager welcome Todd White to discuss the importance of building trust and personal relationships in sales. Todd shares insights from his career, emphasizing that genuine connections and understanding customers as individuals are crucial for success.


"You must be present to win." "If you can help them, they will remember you."


🎯Are you ready for some real conversations?

Hosted on Acast. See acast.com/privacy for more information.

]]> Jonathan Sabatini: The Evolution of the VAR Model Jonathan Sabatini: The Evolution of the VAR Model Wed, 18 Jun 2025 14:00:00 GMT 29:52 682b4b123e2c04fd7a5d923b false https://shows.acast.com/hack-hustle/episodes/682b4b123e2c04fd7a5d923b 682b4b123e2c04fd7a5d923b 6716cc2583ac9fccac879363 The Cyber GTM Podcast full 1 13 In this episode of Hack and Hustle, Anthony Johnson and Brad Rager welcome Jonathan Sabatini, CRO at Consortium Networks, to discuss the critical role of trust in cybersecurity sales. They explore how building a strong internal culture translates to external success, the importance of hiring for cultural fit, and the challenges of scaling while maintaining that culture.


"Trust is the most critical element of success." "The best folks are viewed as an extension of your team."


🎯Are you ready for some real conversations?

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]]> In this episode of Hack and Hustle, Anthony Johnson and Brad Rager welcome Jonathan Sabatini, CRO at Consortium Networks, to discuss the critical role of trust in cybersecurity sales. They explore how building a strong internal culture translates to external success, the importance of hiring for cultural fit, and the challenges of scaling while maintaining that culture.


"Trust is the most critical element of success." "The best folks are viewed as an extension of your team."


🎯Are you ready for some real conversations?

Hosted on Acast. See acast.com/privacy for more information.

]]> Kayla Cytron-Thaler: Mastering Outbound Sales Kayla Cytron-Thaler: Mastering Outbound Sales Wed, 04 Jun 2025 14:00:00 GMT 30:14 681cb51e5acb8b715f177e79 false https://shows.acast.com/hack-hustle/episodes/681cb51e5acb8b715f177e79 681cb51e5acb8b715f177e79 6716cc2583ac9fccac879363 The Cyber GTM Podcast full 1 12 In this episode of Hack and Hustle, Anthony Johnson and Brad Rager welcome Kayla Citrin Thaler, a successful SDR leader. They discuss the importance of authenticity in sales, effective outbound strategies, and the significance of personalization in outreach. Kayla shares her insights on video outreach, tips for leveraging LinkedIn, and the necessity of hard work in achieving sales success.


"You have to do the extra work." "Perfection is not your friend."


Are you ready for some real conversations?

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode of Hack and Hustle, Anthony Johnson and Brad Rager welcome Kayla Citrin Thaler, a successful SDR leader. They discuss the importance of authenticity in sales, effective outbound strategies, and the significance of personalization in outreach. Kayla shares her insights on video outreach, tips for leveraging LinkedIn, and the necessity of hard work in achieving sales success.


"You have to do the extra work." "Perfection is not your friend."


Are you ready for some real conversations?

Hosted on Acast. See acast.com/privacy for more information.

]]> Damian Tommasino: Mastering LinkedIn for Career Growth Damian Tommasino: Mastering LinkedIn for Career Growth Wed, 21 May 2025 13:00:00 GMT 30:21 680663314c1756d49cdf48eb false https://www.crux.so/hack-and-hustle 680663314c1756d49cdf48eb 6716cc2583ac9fccac879363 The Cyber GTM Podcast full 1 11 In this episode, Anthony Johnson and Brad Rager welcome Damian Tommasino, Staff Solutions Engineer at Snyk and Founder of Cyber Informants. They discuss the importance of LinkedIn for personal branding, networking, and career growth, particularly for sales engineers. Damian shares insights on building a community, engaging authentically, and the long-term strategies necessary for success on the platform.


"It's a long game thing." "You have to be consistent." "Authenticity really comes across."


Are you ready for some real conversations?


Join the community to learn, connect, and grow!


Contact us at pod@crux.so to get access to the Slack Channel.


https://www.crux.so/hack-and-hustlea

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode, Anthony Johnson and Brad Rager welcome Damian Tommasino, Staff Solutions Engineer at Snyk and Founder of Cyber Informants. They discuss the importance of LinkedIn for personal branding, networking, and career growth, particularly for sales engineers. Damian shares insights on building a community, engaging authentically, and the long-term strategies necessary for success on the platform.


"It's a long game thing." "You have to be consistent." "Authenticity really comes across."


Are you ready for some real conversations?


Join the community to learn, connect, and grow!


Contact us at pod@crux.so to get access to the Slack Channel.


https://www.crux.so/hack-and-hustlea

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[It's a Recruiters World]]> Wed, 07 May 2025 14:00:00 GMT 23:28 67f7f4f1c036a69e7759bac2 false https://www.crux.so/hack-and-hustle 67f7f4f1c036a69e7759bac2 6716cc2583ac9fccac879363 The Cyber GTM Podcast full 1 10 In this conversation, Anthony Johnson and Brad Rager delve into the intricacies of the recruitment process, particularly in the cybersecurity sector. They discuss the roles of recruiters, the types of recruitment models, common misconceptions candidates have, and how candidates can effectively leverage recruiters to advance their careers.


"Recruiters primarily work for the companies that pay them." "Networking and outreach are essential for job seekers."


Are you ready for some real conversations?


Join the community to learn, connect, and grow!


Contact us at pod@crux.so to get access to the Slack Channel.


https://www.crux.so/hack-and-hustle

Hosted on Acast. See acast.com/privacy for more information.

]]> In this conversation, Anthony Johnson and Brad Rager delve into the intricacies of the recruitment process, particularly in the cybersecurity sector. They discuss the roles of recruiters, the types of recruitment models, common misconceptions candidates have, and how candidates can effectively leverage recruiters to advance their careers.


"Recruiters primarily work for the companies that pay them." "Networking and outreach are essential for job seekers."


Are you ready for some real conversations?


Join the community to learn, connect, and grow!


Contact us at pod@crux.so to get access to the Slack Channel.


https://www.crux.so/hack-and-hustle

Hosted on Acast. See acast.com/privacy for more information.

]]> Job Hunt: Some Due Diligence Required Job Hunt: Some Due Diligence Required Wed, 23 Apr 2025 14:00:00 GMT 25:19 67ee85c5d4b40d7b303b270b false https://www.crux.so/hack-and-hustle 67ee85c5d4b40d7b303b270b 6716cc2583ac9fccac879363 The Cyber GTM Podcast full 1 9 In this episode of Hack and Hustle, Anthony Johnson and Brad Rager discuss the importance of conducting thorough diligence on potential employers. They emphasize the significance of understanding company culture, the impact of industry context, and the necessity of asking the right questions during the job search process.


"Candidates should ask thoughtful questions during interviews." "Networking with former employees can provide valuable insights."


Are you ready for some real conversations?


Join the community to learn, connect, and grow!


Contact us at pod@crux.so to get access to the Slack Channel.

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode of Hack and Hustle, Anthony Johnson and Brad Rager discuss the importance of conducting thorough diligence on potential employers. They emphasize the significance of understanding company culture, the impact of industry context, and the necessity of asking the right questions during the job search process.


"Candidates should ask thoughtful questions during interviews." "Networking with former employees can provide valuable insights."


Are you ready for some real conversations?


Join the community to learn, connect, and grow!


Contact us at pod@crux.so to get access to the Slack Channel.

Hosted on Acast. See acast.com/privacy for more information.

]]> Mark Cervantes: Building Effective Channel Programs Mark Cervantes: Building Effective Channel Programs Wed, 09 Apr 2025 15:00:00 GMT 36:22 67b33b214d9bd1092cb6d2e1 false https://www.crux.so/hack-and-hustle 67b33b214d9bd1092cb6d2e1 6716cc2583ac9fccac879363 The Cyber GTM Podcast full 1 8 In this episode of Hack and Hustle, Anthony Johnson and Brad Rager invited Mark Cervantes to share his extensive experience in sales channels and partnerships, emphasizing the importance of understanding channel dynamics, building relationships, and the long-term commitment required for success.


"Channel sales should be measured by partner-initiated opportunities."


Are you ready for some real conversations?


Join the community to learn, connect, and grow!


Contact us at pod@crux.so to get access to the Slack Channel.


https://www.crux.so/hack-and-hustle

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode of Hack and Hustle, Anthony Johnson and Brad Rager invited Mark Cervantes to share his extensive experience in sales channels and partnerships, emphasizing the importance of understanding channel dynamics, building relationships, and the long-term commitment required for success.


"Channel sales should be measured by partner-initiated opportunities."


Are you ready for some real conversations?


Join the community to learn, connect, and grow!


Contact us at pod@crux.so to get access to the Slack Channel.


https://www.crux.so/hack-and-hustle

Hosted on Acast. See acast.com/privacy for more information.

]]> Brian Murphy: The Evolution of Cybersecurity Sales Over the Years Brian Murphy: The Evolution of Cybersecurity Sales Over the Years Wed, 26 Mar 2025 15:00:00 GMT 29:15 67a4b247340a5590cd49b1b4 false https://www.crux.so/hack-and-hustle 67a4b247340a5590cd49b1b4 6716cc2583ac9fccac879363 The Cyber GTM Podcast full 1 7 In this episode, Anthony Johnson and Brad Rager discuss sales enablement with Brian Murphy, SVP of Sales and Business Development at NowSecure. They explore Brian's journey into sales, the evolution of sales practices, and the importance of customer-centric selling.


"Be curious, not judgmental." "Sales enablement is about how do you do selling more effectively."


Are you ready for some real conversations?


Join the community to learn, connect, and grow!


Contact us at pod@crux.so to get access to the Slack Channel.

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode, Anthony Johnson and Brad Rager discuss sales enablement with Brian Murphy, SVP of Sales and Business Development at NowSecure. They explore Brian's journey into sales, the evolution of sales practices, and the importance of customer-centric selling.


"Be curious, not judgmental." "Sales enablement is about how do you do selling more effectively."


Are you ready for some real conversations?


Join the community to learn, connect, and grow!


Contact us at pod@crux.so to get access to the Slack Channel.

Hosted on Acast. See acast.com/privacy for more information.

]]> Dennis Dayman: Engaging in the Cybersecurity Community Dennis Dayman: Engaging in the Cybersecurity Community Wed, 12 Mar 2025 13:00:00 GMT 24:04 678e9cb15dd9c67f1721e04d false https://www.crux.so/hack-and-hustle 678e9cb15dd9c67f1721e04d 6716cc2583ac9fccac879363 The Cyber GTM Podcast full 1 6 In this episode, Anthony Johnson and Brad Rager discuss strategies for growing your career and networking by giving back and getting involved in the cybersecurity community.


They are joined by Dennis Dayman, CISO of Code 42, who shares his experiences and insights. The conversation covers the importance of joining organizations and coalitions, the benefits of networking, and the value of contributing to the community.


Are you ready for some real conversations?


Join the community to learn, connect, and grow!


Contact us at pod@crux.so to get access to the Slack Channel.

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode, Anthony Johnson and Brad Rager discuss strategies for growing your career and networking by giving back and getting involved in the cybersecurity community.


They are joined by Dennis Dayman, CISO of Code 42, who shares his experiences and insights. The conversation covers the importance of joining organizations and coalitions, the benefits of networking, and the value of contributing to the community.


Are you ready for some real conversations?


Join the community to learn, connect, and grow!


Contact us at pod@crux.so to get access to the Slack Channel.

Hosted on Acast. See acast.com/privacy for more information.

]]> The Value of Networking and Concentration at Conferences The Value of Networking and Concentration at Conferences Wed, 26 Feb 2025 15:00:00 GMT 18:16 6786af9d3ceecdbe85e19405 false https://shows.acast.com/hack-hustle/episodes/6786af9d3ceecdbe85e19405 6786af9d3ceecdbe85e19405 6716cc2583ac9fccac879363 The Cyber GTM Podcast full 1 5 In this episode, Anthony Johnson and Brad Rager discuss the value and ROI of attending cybersecurity conferences as vendors. They explore the different types of conferences, such as Black Hat and RSA, and the benefits they offer to security leaders. They also discuss the importance of networking and building relationships at conferences. The conversation covers strategies for maximizing ROI, including participating in regional boutique events and thinking outside the box with guerrilla marketing tactics.


"The thing we recommend to customers is to look at the regional boutique events."


Are you ready for some real conversations?


Join the community to learn, connect, and grow!


Contact us at pod@crux.so to get access to the Slack Channel.

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode, Anthony Johnson and Brad Rager discuss the value and ROI of attending cybersecurity conferences as vendors. They explore the different types of conferences, such as Black Hat and RSA, and the benefits they offer to security leaders. They also discuss the importance of networking and building relationships at conferences. The conversation covers strategies for maximizing ROI, including participating in regional boutique events and thinking outside the box with guerrilla marketing tactics.


"The thing we recommend to customers is to look at the regional boutique events."


Are you ready for some real conversations?


Join the community to learn, connect, and grow!


Contact us at pod@crux.so to get access to the Slack Channel.

Hosted on Acast. See acast.com/privacy for more information.

]]> Dmitriy Sokolovskiy: Doing Business in the Cybersecurity Industry Dmitriy Sokolovskiy: Doing Business in the Cybersecurity Industry Wed, 12 Feb 2025 13:00:00 GMT 39:08 67852284ab54a26ea77631fe false https://shows.acast.com/hack-hustle/episodes/67852284ab54a26ea77631fe 67852284ab54a26ea77631fe 6716cc2583ac9fccac879363 The Cyber GTM Podcast full 1 4 In this episode of Hack and Hustle, Anthony Johnson and Brad Rager talk with Dmitriy Sokolovskiy, CISO at SEMrush, to discuss the critical intersection of cybersecurity and business. Dmitriy emphasizes the need for vendors to listen actively to security leaders, and build long-term relationships. The conversation also delves into importance of maturity in decision-making processes and how crafting a good story is essential for engaging stakeholders..


"We are not spending enough time listening to the business." "CISOs are continuously working to make themselves obsolete."


Are you ready for some real conversations?


Join the community to learn, connect, and grow!


Contact us at pod@crux.so to get access to the Slack Channel.

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode of Hack and Hustle, Anthony Johnson and Brad Rager talk with Dmitriy Sokolovskiy, CISO at SEMrush, to discuss the critical intersection of cybersecurity and business. Dmitriy emphasizes the need for vendors to listen actively to security leaders, and build long-term relationships. The conversation also delves into importance of maturity in decision-making processes and how crafting a good story is essential for engaging stakeholders..


"We are not spending enough time listening to the business." "CISOs are continuously working to make themselves obsolete."


Are you ready for some real conversations?


Join the community to learn, connect, and grow!


Contact us at pod@crux.so to get access to the Slack Channel.

Hosted on Acast. See acast.com/privacy for more information.

]]> Networking Strategies: Land Your Next Job Networking Strategies: Land Your Next Job Wed, 29 Jan 2025 13:00:00 GMT 24:02 6785181f18c69df1bd12c0fe false https://shows.acast.com/hack-hustle/episodes/6785181f18c69df1bd12c0fe 6785181f18c69df1bd12c0fe 6716cc2583ac9fccac879363 The Cyber GTM Podcast full 1 3 In this episode, Anthony Johnson and Brad Rager discuss networking strategies to land a job in the cybersecurity industry. They emphasize the importance of networking and building connections with people, both within and outside of your company, industry, and sector. They also stress the need for purposeful networking, having a clear story and objectives, and being open to opportunities.


"Network up and down." "People are finding jobs through their networks, not just job boards."


Are you ready for some real conversations?


Join the community to learn, connect, and grow!


Contact us at pod@crux.so to get access to the Slack Channel.

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode, Anthony Johnson and Brad Rager discuss networking strategies to land a job in the cybersecurity industry. They emphasize the importance of networking and building connections with people, both within and outside of your company, industry, and sector. They also stress the need for purposeful networking, having a clear story and objectives, and being open to opportunities.


"Network up and down." "People are finding jobs through their networks, not just job boards."


Are you ready for some real conversations?


Join the community to learn, connect, and grow!


Contact us at pod@crux.so to get access to the Slack Channel.

Hosted on Acast. See acast.com/privacy for more information.

]]> Neil Saltman: The Future of Cybersecurity Sales Neil Saltman: The Future of Cybersecurity Sales Wed, 08 Jan 2025 13:00:41 GMT 42:56 677bfdd8a1ad7348eb5254f5 false https://shows.acast.com/hack-hustle/episodes/677bfdd8a1ad7348eb5254f5 677bfdd8a1ad7348eb5254f5 6716cc2583ac9fccac879363 The Cyber GTM Podcast full 1 2 In this episode of Hack and Hustle, Anthony Johnson and Brad Rager interview Neil Saltman, co-author of  "Cybersecurity Sales: A Buyer and Seller's Perspective."


They discuss:

1) The evolution of cybersecurity sales,

2) The importance of relationships and trust, and

3) The changing landscape of lead generation.


Neil shares insights on what separates successful sales reps from mediocre ones, the significance of understanding the buyer-seller dynamic, and the impact of AI on sales and marketing efforts.


"Don't treat people like a transaction." "The relationship gets you the conversation, but value gets you the sale."


Are you ready for some real conversations?


Join the community to learn, connect, and grow!


Contact us at pod@crux.so to get access to the Slack Channel.

Hosted on Acast. See acast.com/privacy for more information.

]]> In this episode of Hack and Hustle, Anthony Johnson and Brad Rager interview Neil Saltman, co-author of  "Cybersecurity Sales: A Buyer and Seller's Perspective."


They discuss:

1) The evolution of cybersecurity sales,

2) The importance of relationships and trust, and

3) The changing landscape of lead generation.


Neil shares insights on what separates successful sales reps from mediocre ones, the significance of understanding the buyer-seller dynamic, and the impact of AI on sales and marketing efforts.


"Don't treat people like a transaction." "The relationship gets you the conversation, but value gets you the sale."


Are you ready for some real conversations?


Join the community to learn, connect, and grow!


Contact us at pod@crux.so to get access to the Slack Channel.

Hosted on Acast. See acast.com/privacy for more information.

]]> <![CDATA[Welcome to Hack & Hustle]]> Fri, 20 Dec 2024 14:19:16 GMT 4:39 67657ce4b49c6255e8454f9c false https://shows.acast.com/hack-hustle/episodes/67657ce4b49c6255e8454f9c 67657ce4b49c6255e8454f9c 6716cc2583ac9fccac879363 The Cyber GTM Podcast trailer 1 1 In the very first episode of Hack & Hustle, Anthony Johnson and Brad Rager introduce our podcast, where we'll discuss the ups, downs, and lessons learned in the world of cybersecurity sales and marketing.


The aim? To build a community and provide real conversations to help people in their careers.


The podcast focuses on three main areas:

  1. Helping sellers excel in their current roles,
  2. Guiding individuals in finding the right job and progressing in their careers,
  3. And assisting managers in building and managing their teams.


Are you ready for some real conversations?


Join the community to learn, connect, and grow!


Contact us at pod@crux.so to get access to the Slack Channel.


Hosted on Acast. See acast.com/privacy for more information.

]]> In the very first episode of Hack & Hustle, Anthony Johnson and Brad Rager introduce our podcast, where we'll discuss the ups, downs, and lessons learned in the world of cybersecurity sales and marketing.


The aim? To build a community and provide real conversations to help people in their careers.


The podcast focuses on three main areas:

  1. Helping sellers excel in their current roles,
  2. Guiding individuals in finding the right job and progressing in their careers,
  3. And assisting managers in building and managing their teams.


Are you ready for some real conversations?


Join the community to learn, connect, and grow!


Contact us at pod@crux.so to get access to the Slack Channel.


Hosted on Acast. See acast.com/privacy for more information.

]]>