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		<title>Her CEO Journey™: The Business Finance Podcast for Mission-Driven Women Entrepreneurs</title>
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		<copyright>© 2021 Her CEO Journey™: The Business Finance Podcast for Mission-Driven Women Entrepreneurs</copyright>
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		<itunes:author>Christina Sjahli</itunes:author>
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		<itunes:summary><![CDATA[Weekly show where my featured guests and I explore the financial and business challenges women face on the entrepreneurial journey to success. You'll hear them talk about the money side of their businesses in ways you've always wanted to know about, but wouldn't dare ask. They openly share their disappointments, failures, successes, and everything in-between as they grew sales ranging from 6 to 9 figures. Knowing where your business stands financially helps you make critical decisions with confidence. It's simply the best way to be sure you grow a business that fuels the life you want to live.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Steward Ownership: The Basics of Cooperatives: Types, Financial Models, Funding Options, and Legal Formations – The Journey of Linda Phillips</title>
			<itunes:title>Steward Ownership: The Basics of Cooperatives: Types, Financial Models, Funding Options, and Legal Formations – The Journey of Linda Phillips</itunes:title>
			<pubDate>Thu, 04 Nov 2021 04:00:00 GMT</pubDate>
			<itunes:duration>52:59</itunes:duration>
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			<description><![CDATA[<p>You may be excited to consider a cooperative model. If you’ve seen our case studies, you know how effective and useful they are. However, there&apos;s more to it than restructuring and diversifying your ownership—you also need to know the legal considerations, including tax and revenue allocations. In the United States, there are still several states with poor co-op laws. Do the research and know where your cooperative can work best. </p><p>Linda Phillips joins us in this episode to discuss the cooperative model from the perspective of an attorney. She shares valuable information you need to have for transitioning to a cooperative model. Cooperatives are not for everyone, so you should know what you&apos;re getting into before setting one up.<br/><br/><b>Episode Highlights:</b></p><ul><li>[03:57] Linda’s Journey as an Attorney</li><li>[05:35] How Co-ops are Different from Social Enterprises</li><li>[07:09] The Different Types of Cooperatives</li><li>[09:06] Why Startups Should Consider Cooperatives </li><li>[10:33] When to Consider a Transition </li><li>[13:38] Are Worker Cooperatives Your Only Option? </li><li>[19:57] How to Create a Successful Cooperative Model</li><li>[24:37] Cooperative Legal Formations </li><li>[28:09] The Right States with the Right Statutes </li><li>[32:09] Choosing the Right Financial Model</li><li>[37:28] Funding and Financing Options </li><li>[42:39] Choosing the Right Financing Option </li><li>[46:16] The Importance of Financial Models </li><li>[48:42] Linda’s Tips on Cooperatives</li></ul><p><b>Enjoyed This Podcast?</b></p><p>Write a review and share this with your friends.</p><p><b>Connect With Me</b></p><p>Ready to transform your purpose into an impactful business financial story, profit, and joy?<a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2021-03'> Schedule a chat</a> with me at any time.</p><p><b>Resources</b></p><ul><li>Learn more about alternative ownership through Christina Sjahli’s<a href='https://www.christinasjahli.com/blog'> Weekly Blog</a>:<ul><li><a href='https://www.christinasjahli.com/post/rethinking-profit-as-a-business-owner-and-using-your-business-for-good-with-steward-ownership'>Rethinking Profit as a Business Owner and Using Your Business for Good with Steward Ownership</a></li><li><a href='https://www.christinasjahli.com/post/transitioning-to-the-perpetual-purpose-trust-model-what-you-need-to-know-to-succeed'>Transitioning to the Perpetual Purpose Trust Model: What You Need to Know to Succeed</a></li><li><a href='https://www.christinasjahli.com/post/how-the-cooperative-model-ensures-business-longevity-and-empowers-employees'>How The Cooperative Model Ensures Business Longevity and Empowers Employees</a> </li></ul></li><li>Chat with Christina and set up a time<a href='https://www.christinasjahli.com/let-s-chat'> here</a>!</li><li>Download the<a href='https://www.christinasjahli.com/advanced'> Financial Modelling Guide</a> so you can show investors how your company is going to look in the future! </li><li>Jason Weiner P.C.:<a href='https://jrwiener.com/'> Website </a>I<a href='https://www.linkedin.com/in/jrwiener/'> LinkedIn</a> I<a href='https://twitter.com/jasonwienerpc'> Twitter</a>  </li><li>Connect with Linda:<a href='https://twitter.com/ldp7744'> Twitter</a> I<a href='https://www.linkedin.com/in/coopattorneylindaphillips/'> LinkedIn</a> I Email (linda@jrweiner.com)</li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>You may be excited to consider a cooperative model. If you’ve seen our case studies, you know how effective and useful they are. However, there&apos;s more to it than restructuring and diversifying your ownership—you also need to know the legal considerations, including tax and revenue allocations. In the United States, there are still several states with poor co-op laws. Do the research and know where your cooperative can work best. </p><p>Linda Phillips joins us in this episode to discuss the cooperative model from the perspective of an attorney. She shares valuable information you need to have for transitioning to a cooperative model. Cooperatives are not for everyone, so you should know what you&apos;re getting into before setting one up.<br/><br/><b>Episode Highlights:</b></p><ul><li>[03:57] Linda’s Journey as an Attorney</li><li>[05:35] How Co-ops are Different from Social Enterprises</li><li>[07:09] The Different Types of Cooperatives</li><li>[09:06] Why Startups Should Consider Cooperatives </li><li>[10:33] When to Consider a Transition </li><li>[13:38] Are Worker Cooperatives Your Only Option? </li><li>[19:57] How to Create a Successful Cooperative Model</li><li>[24:37] Cooperative Legal Formations </li><li>[28:09] The Right States with the Right Statutes </li><li>[32:09] Choosing the Right Financial Model</li><li>[37:28] Funding and Financing Options </li><li>[42:39] Choosing the Right Financing Option </li><li>[46:16] The Importance of Financial Models </li><li>[48:42] Linda’s Tips on Cooperatives</li></ul><p><b>Enjoyed This Podcast?</b></p><p>Write a review and share this with your friends.</p><p><b>Connect With Me</b></p><p>Ready to transform your purpose into an impactful business financial story, profit, and joy?<a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2021-03'> Schedule a chat</a> with me at any time.</p><p><b>Resources</b></p><ul><li>Learn more about alternative ownership through Christina Sjahli’s<a href='https://www.christinasjahli.com/blog'> Weekly Blog</a>:<ul><li><a href='https://www.christinasjahli.com/post/rethinking-profit-as-a-business-owner-and-using-your-business-for-good-with-steward-ownership'>Rethinking Profit as a Business Owner and Using Your Business for Good with Steward Ownership</a></li><li><a href='https://www.christinasjahli.com/post/transitioning-to-the-perpetual-purpose-trust-model-what-you-need-to-know-to-succeed'>Transitioning to the Perpetual Purpose Trust Model: What You Need to Know to Succeed</a></li><li><a href='https://www.christinasjahli.com/post/how-the-cooperative-model-ensures-business-longevity-and-empowers-employees'>How The Cooperative Model Ensures Business Longevity and Empowers Employees</a> </li></ul></li><li>Chat with Christina and set up a time<a href='https://www.christinasjahli.com/let-s-chat'> here</a>!</li><li>Download the<a href='https://www.christinasjahli.com/advanced'> Financial Modelling Guide</a> so you can show investors how your company is going to look in the future! </li><li>Jason Weiner P.C.:<a href='https://jrwiener.com/'> Website </a>I<a href='https://www.linkedin.com/in/jrwiener/'> LinkedIn</a> I<a href='https://twitter.com/jasonwienerpc'> Twitter</a>  </li><li>Connect with Linda:<a href='https://twitter.com/ldp7744'> Twitter</a> I<a href='https://www.linkedin.com/in/coopattorneylindaphillips/'> LinkedIn</a> I Email (linda@jrweiner.com)</li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Steward Ownership: Ownership Diversification Through The Cooperative Model - The Journey of Corey Kohn</title>
			<itunes:title>Steward Ownership: Ownership Diversification Through The Cooperative Model - The Journey of Corey Kohn</itunes:title>
			<pubDate>Thu, 28 Oct 2021 04:00:00 GMT</pubDate>
			<itunes:duration>41:48</itunes:duration>
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			<description><![CDATA[<p>Cooperatives are a great way to share not only profits but also responsibilities amongst a group of individuals. It’s often known for its one member, one vote rule. But did you know that hierarchy within a cooperative can be flexible according to the employees’ needs and desires? </p><p>In this episode, we are joined by Corey Kohn, Dojo4 co-founder and co-op member. She shares how their software company transitioned from a traditional business model to a cooperative. While she initially had doubts about the cooperative model, its transformational effects on their employees’ engagement and their company’s growth solidified her trust in their decision. </p><p>If you’re curious about how the cooperative model benefits founders, employees, and even communities, then this episode is for you! </p><p><b>Episode Highlights</b></p><ul><li>[05:39] Corey’s Journey in Dojo4</li><li>[08:02] Dojo4’s Transition Into a Cooperative Model</li><li>[11:08] Employees’ Concerns About the Transition </li><li>[15:14] Why Transition Anyway? </li><li>[19:23] How the Cooperative Model Supports Future Growth </li><li>[23:07] How the Cooperative Model Changed Dojo4</li><li>[26:37] How Dojo4 Embraced the Shift to the Cooperative Model</li><li>[29:51] Accounting and Financial Structure </li><li>[36:10] Corey’s Advice on Transitioning Into a Cooperative</li></ul><p><br/><b>Enjoyed This Podcast?<br/></b>Write a review and share this with your friends.</p><p><b>Connect With Me<br/></b>Ready to transform your purpose into an impactful business financial story, profit, and joy?<a href='https://www.christinasjahli.com/lets-chat'> Schedule a chat</a> with me at any time.</p><p><b>Resources</b></p><ul><li>Learn more about alternative ownership through Christina Sjahli’s <a href='https://www.christinasjahli.com/blog'>Weekly Blog</a>:<ul><li><a href='https://www.christinasjahli.com/post/rethinking-profit-as-a-business-owner-and-using-your-business-for-good-with-steward-ownership'>Rethinking Profit as a Business Owner and Using Your Business for Good with Steward Ownership</a></li><li><a href='https://www.christinasjahli.com/post/transitioning-to-the-perpetual-purpose-trust-model-what-you-need-to-know-to-succeed'>Transitioning to the Perpetual Purpose Trust Model: What You Need to Know to Succeed</a></li></ul></li><li>Download the <a href='https://www.christinasjahli.com/advanced'>Financial Modelling Guide</a> so you can show investors how your company is going to look in the future! </li><li>Dojo4: <a href='https://www.dojo4.com/'>Website</a> I <a href='https://github.com/dojo4/'>Github</a> I <a href='https://twitter.com/dojo4'>Twitter</a> I <a href='https://www.instagram.com/dojo4coop/'>Instagram</a>     </li><li>Corey Kohn: <a href='https://www.linkedin.com/in/corey-kohn-7b64807/'>LinkedIn</a> I <a href='https://twitter.com/coreykohn?lang=en'>Twitter</a> I <a href='mailto:corey@dojo4.com'>Email</a> </li></ul><p><b><br/></b><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Cooperatives are a great way to share not only profits but also responsibilities amongst a group of individuals. It’s often known for its one member, one vote rule. But did you know that hierarchy within a cooperative can be flexible according to the employees’ needs and desires? </p><p>In this episode, we are joined by Corey Kohn, Dojo4 co-founder and co-op member. She shares how their software company transitioned from a traditional business model to a cooperative. While she initially had doubts about the cooperative model, its transformational effects on their employees’ engagement and their company’s growth solidified her trust in their decision. </p><p>If you’re curious about how the cooperative model benefits founders, employees, and even communities, then this episode is for you! </p><p><b>Episode Highlights</b></p><ul><li>[05:39] Corey’s Journey in Dojo4</li><li>[08:02] Dojo4’s Transition Into a Cooperative Model</li><li>[11:08] Employees’ Concerns About the Transition </li><li>[15:14] Why Transition Anyway? </li><li>[19:23] How the Cooperative Model Supports Future Growth </li><li>[23:07] How the Cooperative Model Changed Dojo4</li><li>[26:37] How Dojo4 Embraced the Shift to the Cooperative Model</li><li>[29:51] Accounting and Financial Structure </li><li>[36:10] Corey’s Advice on Transitioning Into a Cooperative</li></ul><p><br/><b>Enjoyed This Podcast?<br/></b>Write a review and share this with your friends.</p><p><b>Connect With Me<br/></b>Ready to transform your purpose into an impactful business financial story, profit, and joy?<a href='https://www.christinasjahli.com/lets-chat'> Schedule a chat</a> with me at any time.</p><p><b>Resources</b></p><ul><li>Learn more about alternative ownership through Christina Sjahli’s <a href='https://www.christinasjahli.com/blog'>Weekly Blog</a>:<ul><li><a href='https://www.christinasjahli.com/post/rethinking-profit-as-a-business-owner-and-using-your-business-for-good-with-steward-ownership'>Rethinking Profit as a Business Owner and Using Your Business for Good with Steward Ownership</a></li><li><a href='https://www.christinasjahli.com/post/transitioning-to-the-perpetual-purpose-trust-model-what-you-need-to-know-to-succeed'>Transitioning to the Perpetual Purpose Trust Model: What You Need to Know to Succeed</a></li></ul></li><li>Download the <a href='https://www.christinasjahli.com/advanced'>Financial Modelling Guide</a> so you can show investors how your company is going to look in the future! </li><li>Dojo4: <a href='https://www.dojo4.com/'>Website</a> I <a href='https://github.com/dojo4/'>Github</a> I <a href='https://twitter.com/dojo4'>Twitter</a> I <a href='https://www.instagram.com/dojo4coop/'>Instagram</a>     </li><li>Corey Kohn: <a href='https://www.linkedin.com/in/corey-kohn-7b64807/'>LinkedIn</a> I <a href='https://twitter.com/coreykohn?lang=en'>Twitter</a> I <a href='mailto:corey@dojo4.com'>Email</a> </li></ul><p><b><br/></b><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Steward Ownership: The Perpetual Trust Model - The Journey of Natalie Reitman-White</title>
			<itunes:title>Steward Ownership: The Perpetual Trust Model - The Journey of Natalie Reitman-White</itunes:title>
			<pubDate>Thu, 21 Oct 2021 04:00:00 GMT</pubDate>
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			<itunes:episode>138</itunes:episode>
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			<description><![CDATA[<p>As a mission-driven founder, you want to make sure that the mission and purpose of your business do not get lost over time. After all, you want your business for good to provide excellent products or services to your customers for years to come. Luckily, there are different ownership models you can explore. </p><p>Alternative ownership or steward ownership is a concept that can help ensure that your company’s decision-making processes are in line with your mission. You can also ensure independence. In this episode, we’ll be exploring the perpetual purpose trust model with Natalie Reitman-White. Learn how the perpetual purpose trust can stock ownership and transfer it to a trust with a well-defined mission. Find out why this model allows you to share the profits and returns not only with your shareholders but also with your stakeholders. Finally, identify the considerations you’ll need to transition to the trust model in your business.</p><p>If you want to make sure your business stays on track for its purpose no matter what, then this episode is for you! </p><p><b>Episode Highlights</b></p><ul><li>[05:55] Natalie’s Journey </li><li>[09:28] Organically Grown Company’s Growth </li><li>[11:52] The Perpetual Purpose Trust Model </li><li>[17:13] How the Trust Model Works </li><li>[21:38] Balanced Stakeholder Representation </li><li>[22:45] How Shareholders Come In  </li><li>[27:34] Investors in the Trust Model </li><li>[29:59] How Conventional Business Models Work  </li><li>[33:13] Other Stewardship Models  </li><li>[36:15] The Golden Share Model</li><li>[39:45] How Purpose Should Drive the Company</li><li>[44:21] Transition to  the Trust Model </li><li>[51:46] Changes in the Legal Structure</li><li>[53:24] Finding Investors to Support the Transition</li><li>[59:16] How to Look for Investors and Lenders </li><li>[1:04:05] Know Your Purpose </li></ul><p><b>Enjoyed This Podcast?</b></p><p>Write a review and share this with your friends.</p><p><b>Connect With Me</b></p><p>Ready to transform your purpose into an impactful business financial story, profit, and joy?<a href='https://www.christinasjahli.com/lets-chat'> Schedule a chat</a> with me at any time.</p><p><b>Resources</b></p><ul><li>Visit Christina Sjahli’s website! Learn more about alternative ownership through her <a href='https://www.christinasjahli.com/blog'><b>Weekly Blog</b></a><b>.</b></li><li><a href='https://www.christinasjahli.com/post/rethinking-profit-as-a-business-owner-and-using-your-business-for-good-with-steward-ownership'><b>Rethinking Profit as a Business Owner and Using Your Business for Good with Steward Ownership</b></a></li><li>Download the <a href='https://www.christinasjahli.com/advanced'><b>Financial Modelling Guide</b></a> so you can show investors how your company is going to look in the future! </li><li><a href='https://www.organicgrown.com/'><b>Organically Grown Company</b></a><b> </b></li><li><a href='https://rsfsocialfinance.org/'><b>RSF Social Finance</b></a> </li><li><a href='https://www.naturalinvestments.com/'><b>Natural Investments</b></a> </li><li><a href='https://purpose-economy.org/en/pec/'><b>Purpose Evergreen Capital</b></a></li><li><a href='https://trff.org/'><b>The Russell Family Foundation</b></a></li><li><a href='https://kelleyfoundation.org/'><b>Kelley Foundation</b></a></li><li><a href='https://oregoncf.org/'><b>Oregon Community Foundation</b></a><b> </b></li><li>Alternative Ownership Advisors: <a href='https://www.alternativeownershipadvisors.com/'><b>Website</b></a> | <a href='https://www.linkedin.com/company/alternative-ownership-advisors/'><b>LinkedIn</b></a> </li><li>Connect with Natalie: <a href='https://www.linkedin.com/in/natalie-reitman-white/'><b>LinkedIn</b></a>  <b> </b></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>As a mission-driven founder, you want to make sure that the mission and purpose of your business do not get lost over time. After all, you want your business for good to provide excellent products or services to your customers for years to come. Luckily, there are different ownership models you can explore. </p><p>Alternative ownership or steward ownership is a concept that can help ensure that your company’s decision-making processes are in line with your mission. You can also ensure independence. In this episode, we’ll be exploring the perpetual purpose trust model with Natalie Reitman-White. Learn how the perpetual purpose trust can stock ownership and transfer it to a trust with a well-defined mission. Find out why this model allows you to share the profits and returns not only with your shareholders but also with your stakeholders. Finally, identify the considerations you’ll need to transition to the trust model in your business.</p><p>If you want to make sure your business stays on track for its purpose no matter what, then this episode is for you! </p><p><b>Episode Highlights</b></p><ul><li>[05:55] Natalie’s Journey </li><li>[09:28] Organically Grown Company’s Growth </li><li>[11:52] The Perpetual Purpose Trust Model </li><li>[17:13] How the Trust Model Works </li><li>[21:38] Balanced Stakeholder Representation </li><li>[22:45] How Shareholders Come In  </li><li>[27:34] Investors in the Trust Model </li><li>[29:59] How Conventional Business Models Work  </li><li>[33:13] Other Stewardship Models  </li><li>[36:15] The Golden Share Model</li><li>[39:45] How Purpose Should Drive the Company</li><li>[44:21] Transition to  the Trust Model </li><li>[51:46] Changes in the Legal Structure</li><li>[53:24] Finding Investors to Support the Transition</li><li>[59:16] How to Look for Investors and Lenders </li><li>[1:04:05] Know Your Purpose </li></ul><p><b>Enjoyed This Podcast?</b></p><p>Write a review and share this with your friends.</p><p><b>Connect With Me</b></p><p>Ready to transform your purpose into an impactful business financial story, profit, and joy?<a href='https://www.christinasjahli.com/lets-chat'> Schedule a chat</a> with me at any time.</p><p><b>Resources</b></p><ul><li>Visit Christina Sjahli’s website! Learn more about alternative ownership through her <a href='https://www.christinasjahli.com/blog'><b>Weekly Blog</b></a><b>.</b></li><li><a href='https://www.christinasjahli.com/post/rethinking-profit-as-a-business-owner-and-using-your-business-for-good-with-steward-ownership'><b>Rethinking Profit as a Business Owner and Using Your Business for Good with Steward Ownership</b></a></li><li>Download the <a href='https://www.christinasjahli.com/advanced'><b>Financial Modelling Guide</b></a> so you can show investors how your company is going to look in the future! </li><li><a href='https://www.organicgrown.com/'><b>Organically Grown Company</b></a><b> </b></li><li><a href='https://rsfsocialfinance.org/'><b>RSF Social Finance</b></a> </li><li><a href='https://www.naturalinvestments.com/'><b>Natural Investments</b></a> </li><li><a href='https://purpose-economy.org/en/pec/'><b>Purpose Evergreen Capital</b></a></li><li><a href='https://trff.org/'><b>The Russell Family Foundation</b></a></li><li><a href='https://kelleyfoundation.org/'><b>Kelley Foundation</b></a></li><li><a href='https://oregoncf.org/'><b>Oregon Community Foundation</b></a><b> </b></li><li>Alternative Ownership Advisors: <a href='https://www.alternativeownershipadvisors.com/'><b>Website</b></a> | <a href='https://www.linkedin.com/company/alternative-ownership-advisors/'><b>LinkedIn</b></a> </li><li>Connect with Natalie: <a href='https://www.linkedin.com/in/natalie-reitman-white/'><b>LinkedIn</b></a>  <b> </b></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Steward Ownership: A Method for Preserving Business Owner’s Legacy and Purpose - The Journey of Sarah Joannides</title>
			<itunes:title>Steward Ownership: A Method for Preserving Business Owner’s Legacy and Purpose - The Journey of Sarah Joannides</itunes:title>
			<pubDate>Thu, 14 Oct 2021 04:00:00 GMT</pubDate>
			<itunes:duration>59:01</itunes:duration>
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			<itunes:episode>137</itunes:episode>
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			<description><![CDATA[<p>As a mission-driven founder and business owner, you want to know that your company’s mission is still being carried out despite you not being active in it any longer. You may worry that as you exit, your business may be controlled by entities that aren’t in line with how you intended for your business to run. The founder’s dilemma may also trouble you. That is, you wonder if you’ll have to choose between liquidity and legacy. We’re here to tell you that your concerns are heard, and there’s a great way to address them.</p><p>This episode’s guest tells us that you can choose both liquidity and legacy. Sarah Joannides joins us in Her CEO Journey™ to share the beauty of steward ownership. With steward ownership, you can lock down your business’s purpose and independence. Through it, you can empower and give value to your stakeholders, rethink your company’s profits, and ensure the health and vitality of your ecosystem.  </p><p>If you’re a founder or business owner that wants to be prepared for your business’s future, then this episode is for you!</p><p><b>Episode Highlights</b></p><ul><li>[05:59] Sarah’s Journey </li><li>[08:40] The Founders’ Dilemma of a Business Owner</li><li>[09:21] About Steward Ownership</li><li>[10:53] The Founder and Business Owner’s Options Under Steward Ownership</li><li>[12:58] When Does Steward Ownership Make Sense?</li><li>[15:40] Preparing for the Transition to Steward Ownership</li><li>[18:29] Financing Steward Ownership</li><li>[23:27] The Four Major Models of Steward Ownership</li><li>[29:40] Choosing the Right Form of Steward Ownership</li><li>[31:23] When to Consider Steward Ownership </li><li>[37:38] Giving Up Control in Private Equity vs Steward Ownership</li><li>[40:22] The Profitability of Steward Ownership Businesses</li><li>[44:57] Steward Ownership for Technology Companies</li><li>[48:28] Steward Ownership Business vs Public Benefit Corporation</li><li>[51:52] Steward Ownership Around the World</li><li>[52:52] The 1, 2, 3s of Steward Ownership</li><li>[55:30] Sarah’s Parting Words</li></ul><p><b>Enjoyed This Podcast?</b></p><p>Write a review and share this with your friends.</p><p><b>Connect With Me</b></p><p>Ready to transform your purpose into an impactful business financial story, profit, and joy?<a href='https://www.christinasjahli.com/lets-chat'> Schedule a chat</a> with me at any time.<br/><br/><b>Resources</b></p><ul><li>Download the<a href='https://www.christinasjahli.com/advanced'> <b>Forecasting Guide</b></a> so you can create an improved finance strategy for your business!</li><li><a href='https://www.colorado.edu/lab/medlab/exit-to-community'><b>Exit to Community</b></a></li><li><a href='https://purpose-economy.org/en/'><b>Purpose Economy</b></a></li><li><a href='https://www.alternativeownershipadvisors.com/'><b>Alternative Ownership Advisors</b></a></li><li>Connect with Sarah: <a href='https://www.linkedin.com/in/sarah-joannides/'><b>LinkedIn</b></a> | <a href='mailto:sarah@alternativeownershipadvisors.com'><b>Email</b></a></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>As a mission-driven founder and business owner, you want to know that your company’s mission is still being carried out despite you not being active in it any longer. You may worry that as you exit, your business may be controlled by entities that aren’t in line with how you intended for your business to run. The founder’s dilemma may also trouble you. That is, you wonder if you’ll have to choose between liquidity and legacy. We’re here to tell you that your concerns are heard, and there’s a great way to address them.</p><p>This episode’s guest tells us that you can choose both liquidity and legacy. Sarah Joannides joins us in Her CEO Journey™ to share the beauty of steward ownership. With steward ownership, you can lock down your business’s purpose and independence. Through it, you can empower and give value to your stakeholders, rethink your company’s profits, and ensure the health and vitality of your ecosystem.  </p><p>If you’re a founder or business owner that wants to be prepared for your business’s future, then this episode is for you!</p><p><b>Episode Highlights</b></p><ul><li>[05:59] Sarah’s Journey </li><li>[08:40] The Founders’ Dilemma of a Business Owner</li><li>[09:21] About Steward Ownership</li><li>[10:53] The Founder and Business Owner’s Options Under Steward Ownership</li><li>[12:58] When Does Steward Ownership Make Sense?</li><li>[15:40] Preparing for the Transition to Steward Ownership</li><li>[18:29] Financing Steward Ownership</li><li>[23:27] The Four Major Models of Steward Ownership</li><li>[29:40] Choosing the Right Form of Steward Ownership</li><li>[31:23] When to Consider Steward Ownership </li><li>[37:38] Giving Up Control in Private Equity vs Steward Ownership</li><li>[40:22] The Profitability of Steward Ownership Businesses</li><li>[44:57] Steward Ownership for Technology Companies</li><li>[48:28] Steward Ownership Business vs Public Benefit Corporation</li><li>[51:52] Steward Ownership Around the World</li><li>[52:52] The 1, 2, 3s of Steward Ownership</li><li>[55:30] Sarah’s Parting Words</li></ul><p><b>Enjoyed This Podcast?</b></p><p>Write a review and share this with your friends.</p><p><b>Connect With Me</b></p><p>Ready to transform your purpose into an impactful business financial story, profit, and joy?<a href='https://www.christinasjahli.com/lets-chat'> Schedule a chat</a> with me at any time.<br/><br/><b>Resources</b></p><ul><li>Download the<a href='https://www.christinasjahli.com/advanced'> <b>Forecasting Guide</b></a> so you can create an improved finance strategy for your business!</li><li><a href='https://www.colorado.edu/lab/medlab/exit-to-community'><b>Exit to Community</b></a></li><li><a href='https://purpose-economy.org/en/'><b>Purpose Economy</b></a></li><li><a href='https://www.alternativeownershipadvisors.com/'><b>Alternative Ownership Advisors</b></a></li><li>Connect with Sarah: <a href='https://www.linkedin.com/in/sarah-joannides/'><b>LinkedIn</b></a> | <a href='mailto:sarah@alternativeownershipadvisors.com'><b>Email</b></a></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Her CFO Tips: 4 Steps in Planning Your Debt Financing Repayment and Achieving Long-Term Profitability</title>
			<itunes:title>Her CFO Tips: 4 Steps in Planning Your Debt Financing Repayment and Achieving Long-Term Profitability</itunes:title>
			<pubDate>Thu, 07 Oct 2021 04:00:00 GMT</pubDate>
			<itunes:duration>9:12</itunes:duration>
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			<itunes:episode>136</itunes:episode>
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			<description><![CDATA[<p>Many mission-driven female founders fear having debt in their business. However, when done right, taking on debt financing is actually a great way to grow and expand your business. One way to conquer your fear of going into debt financing is to plan your steps before you even approach a lender. In particular, it would benefit you to have a debt and interest repayment plan in place. Through this, you know what to expect in your business’s financials. </p><p>In this solo episode, I’ll show you how to think like a CFO when crafting your debt and interest repayment plan. We’ll dive deep into the financial questions that you need to ask yourself. Our end goal is to create a realistic financial forecast that determines whether or not debt financing is suitable for your business. </p><p>So tune in to know more about how you can think like a CFO so that you can plan smartly for the growth and profitability of your business! </p><p><b>Episode Highlights:</b></p><ul><li>[00:00] Why You Should Plan for Debt Repayment Before Going into Debt Financing</li><li>[02:16] Think Like a CFO Step #1: Create a Debt Schedule</li><li>[03:15] Think Like a CFO Step #2: Review Historical Financial Results</li><li>[05:29] Think Like a CFO Step #3: Clearly Identify the Assumption to Build the Forecast</li><li>[06:51] Think Like a CFO Step #4: Create the Forecast</li><li>[08:02] CFO Services that Will Help You Go Through Debt Financing</li></ul><p><b>Enjoyed This Podcast?</b></p><p>Write a review and share this with your friends.</p><p><b>Connect With Me</b></p><p>Ready to transform your purpose into an impactful business financial story, profit, and joy?<a href='https://www.christinasjahli.com/lets-chat'> Schedule a chat</a> with me at any time.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Many mission-driven female founders fear having debt in their business. However, when done right, taking on debt financing is actually a great way to grow and expand your business. One way to conquer your fear of going into debt financing is to plan your steps before you even approach a lender. In particular, it would benefit you to have a debt and interest repayment plan in place. Through this, you know what to expect in your business’s financials. </p><p>In this solo episode, I’ll show you how to think like a CFO when crafting your debt and interest repayment plan. We’ll dive deep into the financial questions that you need to ask yourself. Our end goal is to create a realistic financial forecast that determines whether or not debt financing is suitable for your business. </p><p>So tune in to know more about how you can think like a CFO so that you can plan smartly for the growth and profitability of your business! </p><p><b>Episode Highlights:</b></p><ul><li>[00:00] Why You Should Plan for Debt Repayment Before Going into Debt Financing</li><li>[02:16] Think Like a CFO Step #1: Create a Debt Schedule</li><li>[03:15] Think Like a CFO Step #2: Review Historical Financial Results</li><li>[05:29] Think Like a CFO Step #3: Clearly Identify the Assumption to Build the Forecast</li><li>[06:51] Think Like a CFO Step #4: Create the Forecast</li><li>[08:02] CFO Services that Will Help You Go Through Debt Financing</li></ul><p><b>Enjoyed This Podcast?</b></p><p>Write a review and share this with your friends.</p><p><b>Connect With Me</b></p><p>Ready to transform your purpose into an impactful business financial story, profit, and joy?<a href='https://www.christinasjahli.com/lets-chat'> Schedule a chat</a> with me at any time.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Her CFO Tips: How To Find Out If Your Business Can Afford Debt Financing</title>
			<itunes:title>Her CFO Tips: How To Find Out If Your Business Can Afford Debt Financing</itunes:title>
			<pubDate>Thu, 30 Sep 2021 04:00:00 GMT</pubDate>
			<itunes:duration>9:26</itunes:duration>
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			<itunes:episode>135</itunes:episode>
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			<description><![CDATA[<p>As a female founder and CEO, you might think that debt in your business is a bad thing. However, did you know that if you’re running a business, chances are, you likely already have business debt? One form of business debt is paying your suppliers a few days after they send an invoice. Now, this is a type of short-term debt financing strategy. There are many other ways you can leverage business debt finance to build and grow your business. You just need to learn how.</p><p>In this episode, I’ll discuss the calculations you need for determining if your business is ready to take on debt as a financing strategy. Debt doesn’t have to be scary. In fact, there’s a wealth of possibilities you can explore if you have the right mindset. So tune in to this episode to learn more!</p><p><b>Episode Highlights</b></p><ul><li>[01:35] Business Debt and Debt Financing</li><li>[03:09] Thinking Like a Lender Tip #1: Debt Service Coverage Ratio</li><li>[04:36] Thinking Like a Lender Tip #2: Business Debt-to-Income Ratio</li><li>[05:25] Thinking Like A Lender Tip #3: Assessing Debt Payment</li><li>[05:49] The Importance of a Financial Forecast</li><li>[06:51] Making Proactive and Strategic Business Decisions</li></ul><p><b>Enjoyed This Podcast?</b></p><p>Write a review and share this with your friends.</p><p><b>Connect With Me</b></p><p>Ready to transform your purpose into an impactful business financial story, profit, and joy?<a href='https://www.christinasjahli.com/lets-chat'> Schedule a chat</a> with me at any time.</p><p><b>Resources<br/><br/></b>Visit Christina Sjahli’s website for related episodes on the <a href='https://www.christinasjahli.com/herceojourneypodcast'><b>Her CEO Journey™ Podcast</b></a>.</p><p><a href='https://www.christinasjahli.com/post/the-circular-approach-decreasing-plastic-waste-with-a-sustainable-business'><b>The Circular Approach: Decreasing Plastic Waste with a Sustainable Business - The Journey of Plaine Product</b></a></p><p><a href='https://www.christinasjahli.com/post/changing-the-future-of-business-slow-growth-and-sound-financial-planning-are-the-secrets'><b>Changing the Future of Business: Slow Growth and Sound Financial Planning are the Secrets - The Journey of Badger</b></a></p><p>Understand whether your needs fall under long term debt financing or short term debt financing with the previous episode of Her CFO Tips:</p><p><a href='https://www.christinasjahli.com/post/her-cfo-tips-financing-strategy-based-on-short-term-versus-long-term-capital-needs'><b>Her CFO Tips: Financing Strategy Based on Short-Term versus Long-Term Capital Needs</b></a></p><p>Download the <a href='https://www.fundera.com/resources/tools/debt-coverage-ratio-calculator?campaign=10078&amp;source=Fundera_Impact'><b>Debt Service Coverage Ratio Calculator</b></a>, so you can see if your business can handle debt! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>As a female founder and CEO, you might think that debt in your business is a bad thing. However, did you know that if you’re running a business, chances are, you likely already have business debt? One form of business debt is paying your suppliers a few days after they send an invoice. Now, this is a type of short-term debt financing strategy. There are many other ways you can leverage business debt finance to build and grow your business. You just need to learn how.</p><p>In this episode, I’ll discuss the calculations you need for determining if your business is ready to take on debt as a financing strategy. Debt doesn’t have to be scary. In fact, there’s a wealth of possibilities you can explore if you have the right mindset. So tune in to this episode to learn more!</p><p><b>Episode Highlights</b></p><ul><li>[01:35] Business Debt and Debt Financing</li><li>[03:09] Thinking Like a Lender Tip #1: Debt Service Coverage Ratio</li><li>[04:36] Thinking Like a Lender Tip #2: Business Debt-to-Income Ratio</li><li>[05:25] Thinking Like A Lender Tip #3: Assessing Debt Payment</li><li>[05:49] The Importance of a Financial Forecast</li><li>[06:51] Making Proactive and Strategic Business Decisions</li></ul><p><b>Enjoyed This Podcast?</b></p><p>Write a review and share this with your friends.</p><p><b>Connect With Me</b></p><p>Ready to transform your purpose into an impactful business financial story, profit, and joy?<a href='https://www.christinasjahli.com/lets-chat'> Schedule a chat</a> with me at any time.</p><p><b>Resources<br/><br/></b>Visit Christina Sjahli’s website for related episodes on the <a href='https://www.christinasjahli.com/herceojourneypodcast'><b>Her CEO Journey™ Podcast</b></a>.</p><p><a href='https://www.christinasjahli.com/post/the-circular-approach-decreasing-plastic-waste-with-a-sustainable-business'><b>The Circular Approach: Decreasing Plastic Waste with a Sustainable Business - The Journey of Plaine Product</b></a></p><p><a href='https://www.christinasjahli.com/post/changing-the-future-of-business-slow-growth-and-sound-financial-planning-are-the-secrets'><b>Changing the Future of Business: Slow Growth and Sound Financial Planning are the Secrets - The Journey of Badger</b></a></p><p>Understand whether your needs fall under long term debt financing or short term debt financing with the previous episode of Her CFO Tips:</p><p><a href='https://www.christinasjahli.com/post/her-cfo-tips-financing-strategy-based-on-short-term-versus-long-term-capital-needs'><b>Her CFO Tips: Financing Strategy Based on Short-Term versus Long-Term Capital Needs</b></a></p><p>Download the <a href='https://www.fundera.com/resources/tools/debt-coverage-ratio-calculator?campaign=10078&amp;source=Fundera_Impact'><b>Debt Service Coverage Ratio Calculator</b></a>, so you can see if your business can handle debt! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Her CFO Tips: Financing Strategy Based on Short-Term versus Long-Term Capital Needs</title>
			<itunes:title>Her CFO Tips: Financing Strategy Based on Short-Term versus Long-Term Capital Needs</itunes:title>
			<pubDate>Thu, 23 Sep 2021 04:00:00 GMT</pubDate>
			<itunes:duration>11:55</itunes:duration>
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			<itunes:episode>134</itunes:episode>
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			<description><![CDATA[<p>Many founders shy away from debt financing because of a lack of knowledge. However, debt financing can be beneficial to businesses with a steady cash flow and existing assets. When you play your cards right, you can secure financing for your business without having to give any ownership away. </p><p>In this episode, I’ll show you how to match your short-term and long-term capital needs to the right debt financing option. Then, I’ll give you 10 options for how you can finance your business, depending on your situation. Finally, I’ll show you the keys to securing any type of financing. Once you get these right, you can save your business from paying higher interest rates while also fulfilling your needs. </p><p>Tune in to the full episode to know how you can grow your business through debt financing! </p><p><b>Episode Highlights: </b></p><ul><li>[01:12] Choosing a Financing Strategy</li><li>[02:14] Short-Term versus Long-Term Capital Needs</li><li>[02:39] Equity Financing versus Debt Financing</li><li>[03:55] Short-Term Financing Needs Option #1: Trade Credit</li><li>[04:43] Short-Term Financing Needs Option #2: Overdraft Financing</li><li>[05:06] Short-Term Financing Needs Option #3: Revolving Loan</li><li>[05:27] Short-Term Financing Needs Option #4: Invoice Financing</li><li>[06:24] Short-Term Financing Needs Option #5: Purchase Order Financing</li><li>[06:39] Short-Term Financing Needs Option #6: Inventory Financing</li><li>[07:06] Short-Term Financing Needs Option #7: Payables Financing</li><li>[07:56] Long-Term Financing Needs Option #1: Equipment Financing</li><li>[08:36] Long-Term Financing Needs Option #2: Project-Based Financing</li><li>[09:00] Long-Term Financing Needs Option #3: IP-Backed Financing</li><li>[09:35] Keys to Any Financing Strategy</li><li>[10:03] Why Female Founders are Reluctant to Choose Debt Financing</li></ul><p><b>Enjoyed This Podcast?</b></p><p>Write a review and share this with your friends.</p><p><b>Connect With Me</b></p><p>Ready to transform your purpose into an impactful business financial story, profit, and joy?<a href='https://www.christinasjahli.com/lets-chat'> Schedule a chat</a> with me at any time.<br/><br/><b>Resources</b></p><ul><li>Visit Christina Sjahli’s website for related episodes on the <a href='https://www.christinasjahli.com/herceojourneypodcast'><b>Her CEO Journey™ Podcast</b></a>.</li><li><a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4c8c8d95/invoice-factoring-financing-your-business-recovery-and-growth-with-prestige-capital-the-journey-of-rachel-hersh-alternative-financing'><b>Invoice Factoring: Financing Your Business Recovery and Growth with Prestige Capital - The Journey of Rachel Hersh</b></a></li><li><a href='https://www.christinasjahli.com/post/changing-the-future-of-business-slow-growth-and-sound-financial-planning-are-the-secrets'><b>Changing the Future of Business: Slow Growth and Sound Financial Planning are the Secrets - The Journey of Badger</b></a></li><li><a href='https://www.christinasjahli.com/post/growing-your-business-with-ip-backed-financing-the-journey-of-lally-rementilla'><b>Growing Your Business with IP-Backed Financing - The Journey of Lally Rementilla</b></a></li><li>Download the <a href='https://www.christinasjahli.com/advanced'><b>Forecasting Guide</b></a> so you can create a better and improved financial forecast for your business!</li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Many founders shy away from debt financing because of a lack of knowledge. However, debt financing can be beneficial to businesses with a steady cash flow and existing assets. When you play your cards right, you can secure financing for your business without having to give any ownership away. </p><p>In this episode, I’ll show you how to match your short-term and long-term capital needs to the right debt financing option. Then, I’ll give you 10 options for how you can finance your business, depending on your situation. Finally, I’ll show you the keys to securing any type of financing. Once you get these right, you can save your business from paying higher interest rates while also fulfilling your needs. </p><p>Tune in to the full episode to know how you can grow your business through debt financing! </p><p><b>Episode Highlights: </b></p><ul><li>[01:12] Choosing a Financing Strategy</li><li>[02:14] Short-Term versus Long-Term Capital Needs</li><li>[02:39] Equity Financing versus Debt Financing</li><li>[03:55] Short-Term Financing Needs Option #1: Trade Credit</li><li>[04:43] Short-Term Financing Needs Option #2: Overdraft Financing</li><li>[05:06] Short-Term Financing Needs Option #3: Revolving Loan</li><li>[05:27] Short-Term Financing Needs Option #4: Invoice Financing</li><li>[06:24] Short-Term Financing Needs Option #5: Purchase Order Financing</li><li>[06:39] Short-Term Financing Needs Option #6: Inventory Financing</li><li>[07:06] Short-Term Financing Needs Option #7: Payables Financing</li><li>[07:56] Long-Term Financing Needs Option #1: Equipment Financing</li><li>[08:36] Long-Term Financing Needs Option #2: Project-Based Financing</li><li>[09:00] Long-Term Financing Needs Option #3: IP-Backed Financing</li><li>[09:35] Keys to Any Financing Strategy</li><li>[10:03] Why Female Founders are Reluctant to Choose Debt Financing</li></ul><p><b>Enjoyed This Podcast?</b></p><p>Write a review and share this with your friends.</p><p><b>Connect With Me</b></p><p>Ready to transform your purpose into an impactful business financial story, profit, and joy?<a href='https://www.christinasjahli.com/lets-chat'> Schedule a chat</a> with me at any time.<br/><br/><b>Resources</b></p><ul><li>Visit Christina Sjahli’s website for related episodes on the <a href='https://www.christinasjahli.com/herceojourneypodcast'><b>Her CEO Journey™ Podcast</b></a>.</li><li><a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4c8c8d95/invoice-factoring-financing-your-business-recovery-and-growth-with-prestige-capital-the-journey-of-rachel-hersh-alternative-financing'><b>Invoice Factoring: Financing Your Business Recovery and Growth with Prestige Capital - The Journey of Rachel Hersh</b></a></li><li><a href='https://www.christinasjahli.com/post/changing-the-future-of-business-slow-growth-and-sound-financial-planning-are-the-secrets'><b>Changing the Future of Business: Slow Growth and Sound Financial Planning are the Secrets - The Journey of Badger</b></a></li><li><a href='https://www.christinasjahli.com/post/growing-your-business-with-ip-backed-financing-the-journey-of-lally-rementilla'><b>Growing Your Business with IP-Backed Financing - The Journey of Lally Rementilla</b></a></li><li>Download the <a href='https://www.christinasjahli.com/advanced'><b>Forecasting Guide</b></a> so you can create a better and improved financial forecast for your business!</li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Assert Your Business Identity: Why It’s Important to Trademark a Name - The Journey of Cynthia Mason (Intellectual Properties Series)</title>
			<itunes:title>Assert Your Business Identity: Why It’s Important to Trademark a Name - The Journey of Cynthia Mason (Intellectual Properties Series)</itunes:title>
			<pubDate>Thu, 16 Sep 2021 04:00:00 GMT</pubDate>
			<itunes:duration>50:48</itunes:duration>
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			<itunes:episode>133</itunes:episode>
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			<description><![CDATA[<div>Having a trademark is fundamental to protecting your business assets and potential growth.<br/><br/></div><div>A challenge that comes with growing your business is protecting ownership of your primary assets. And you can do this all by creating an identity that sets yourself apart from your competitors.<br/><br/></div><p>In this episode of Her CEO Journey™<em>,</em> trademark agent and lawyer Cynthia Mason talks about the value of trademarks and how many business owners can benefit from registering for one. She discusses why a trademark is essential to assets and ownership. She also shares some great advice on naming your business, especially when you want to stand out. Finally, we learn about how to register for a trademark and common misconceptions around trademarks.<br/><br/></p><div>Tune in to find out more about how trademarks can bring value to your business!<br/><br/></div><div><strong>Here are Three Reasons Why You Should Listen to the Full Episode: <br/></strong><br/></div><ol><li>Learn about the benefits of having a registered trademark for your business.</li><li>You will discover the common misconceptions of business owners concerning trademarks.</li><li>Cynthia shares her advice on the step-by-step process of how to trademark a name.</li></ol><div><strong>Episode Highlights<br/></strong><br/></div><ul><li>[04:41] Cynthia’s Journey </li><li>[05:30] What is a Trademark?</li><li>[08:38] What Makes A Good Name </li><li>[11:17] The Small Business Perspective on Personal Names</li><li>[14:16] Selling Your Business Under a Personal Name</li><li>[17:03] Types of Trademarks</li><li>[18:01] Trademarking Your Methodology</li><li>[21:40] Deadlines for Registering to Trademark a Name</li><li>[24:33] Using the ™ Symbol</li><li>[28:37] How to Trademark a Name</li><li>[34:04] The Value of Having a Trademark Agent</li><li>[36:39] Your Trademark Channel </li><li>[38:30] Doing Research Before Using a Name</li><li>[39:06] Common Misconceptions About Trademarks</li><li>[43:32] Registering a Trademark without a Lawyer or Agent</li><li>[47:15] Benefits of Registering Your Trademark</li></ul><div><strong>Enjoyed This Podcast?<br/></strong><br/></div><div>Write a review and share this with your friends.<br/><br/></div><div><strong>Connect With Me<br/></strong><br/></div><p>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.<br/><br/><strong>Resources<br/></strong><br/></p><ul><li><a href='https://www.christinasjahli.com/post/growing-your-business-with-ip-backed-financing-the-journey-of-lally-rementilla'><b>Growing Your Business with IP-Backed Financing - The Journey of Lally Rementilla</b></a></li><li><a href='https://www.christinasjahli.com/post/scaling-your-business-and-attracting-investors-how-ip-backed-financing-can-be-your-growth-strategy'><b>Scaling Your Business and Attracting Investors: How IP-Backed Financing Can be Your Growth Strategy for Business - The Journey of Lesley Gouldie</b></a></li><li>Download the<a href='https://www.christinasjahli.com/advanced'> <b>Forecasting Guide</b></a> so you can create an improved finance strategy for your business!</li><li>Find out more information on trademarks from the <a href='https://www.ic.gc.ca/eic/site/cipointernet-internetopic.nsf/eng/h_wr00002.html'><b>Canadian Intellectual Property Office</b></a>.</li><li><a href='https://masonpc.com/'><strong>Mason PC Trademarks</strong></a></li><li><a href='https://markably.ca/'><strong>Markably®</strong></a></li><li>Connect with Cynthia: <a href='https://ca.linkedin.com/in/masonpc'><strong>LinkedIn</strong></a></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<div>Having a trademark is fundamental to protecting your business assets and potential growth.<br/><br/></div><div>A challenge that comes with growing your business is protecting ownership of your primary assets. And you can do this all by creating an identity that sets yourself apart from your competitors.<br/><br/></div><p>In this episode of Her CEO Journey™<em>,</em> trademark agent and lawyer Cynthia Mason talks about the value of trademarks and how many business owners can benefit from registering for one. She discusses why a trademark is essential to assets and ownership. She also shares some great advice on naming your business, especially when you want to stand out. Finally, we learn about how to register for a trademark and common misconceptions around trademarks.<br/><br/></p><div>Tune in to find out more about how trademarks can bring value to your business!<br/><br/></div><div><strong>Here are Three Reasons Why You Should Listen to the Full Episode: <br/></strong><br/></div><ol><li>Learn about the benefits of having a registered trademark for your business.</li><li>You will discover the common misconceptions of business owners concerning trademarks.</li><li>Cynthia shares her advice on the step-by-step process of how to trademark a name.</li></ol><div><strong>Episode Highlights<br/></strong><br/></div><ul><li>[04:41] Cynthia’s Journey </li><li>[05:30] What is a Trademark?</li><li>[08:38] What Makes A Good Name </li><li>[11:17] The Small Business Perspective on Personal Names</li><li>[14:16] Selling Your Business Under a Personal Name</li><li>[17:03] Types of Trademarks</li><li>[18:01] Trademarking Your Methodology</li><li>[21:40] Deadlines for Registering to Trademark a Name</li><li>[24:33] Using the ™ Symbol</li><li>[28:37] How to Trademark a Name</li><li>[34:04] The Value of Having a Trademark Agent</li><li>[36:39] Your Trademark Channel </li><li>[38:30] Doing Research Before Using a Name</li><li>[39:06] Common Misconceptions About Trademarks</li><li>[43:32] Registering a Trademark without a Lawyer or Agent</li><li>[47:15] Benefits of Registering Your Trademark</li></ul><div><strong>Enjoyed This Podcast?<br/></strong><br/></div><div>Write a review and share this with your friends.<br/><br/></div><div><strong>Connect With Me<br/></strong><br/></div><p>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.<br/><br/><strong>Resources<br/></strong><br/></p><ul><li><a href='https://www.christinasjahli.com/post/growing-your-business-with-ip-backed-financing-the-journey-of-lally-rementilla'><b>Growing Your Business with IP-Backed Financing - The Journey of Lally Rementilla</b></a></li><li><a href='https://www.christinasjahli.com/post/scaling-your-business-and-attracting-investors-how-ip-backed-financing-can-be-your-growth-strategy'><b>Scaling Your Business and Attracting Investors: How IP-Backed Financing Can be Your Growth Strategy for Business - The Journey of Lesley Gouldie</b></a></li><li>Download the<a href='https://www.christinasjahli.com/advanced'> <b>Forecasting Guide</b></a> so you can create an improved finance strategy for your business!</li><li>Find out more information on trademarks from the <a href='https://www.ic.gc.ca/eic/site/cipointernet-internetopic.nsf/eng/h_wr00002.html'><b>Canadian Intellectual Property Office</b></a>.</li><li><a href='https://masonpc.com/'><strong>Mason PC Trademarks</strong></a></li><li><a href='https://markably.ca/'><strong>Markably®</strong></a></li><li>Connect with Cynthia: <a href='https://ca.linkedin.com/in/masonpc'><strong>LinkedIn</strong></a></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Scaling Your Business and Attracting Investors: How IP-Backed Financing Can be Your Growth Strategy for Business - The Journey of Lesley Gouldie (Intellectual Properties Series)</title>
			<itunes:title>Scaling Your Business and Attracting Investors: How IP-Backed Financing Can be Your Growth Strategy for Business - The Journey of Lesley Gouldie (Intellectual Properties Series)</itunes:title>
			<pubDate>Thu, 09 Sep 2021 04:00:00 GMT</pubDate>
			<itunes:duration>32:41</itunes:duration>
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			<itunes:episode>132</itunes:episode>
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			<description><![CDATA[<p>Financing is a requirement for the growth of your business. However, traditional financing may not be the best option for the nature of your business. Luckily, there are different options available to you. Your unique ideas, processes, and technology can be protected in the form of IP. You can then leverage this IP portfolio for debt financing. Through this process, you’re able to scale up and attract more investment opportunities.</p><p>Lesley Gouldie of Thornhill Medical joins us in this episode to discuss how her company leveraged IP-backed financing to ensure their growth. We learn why Thornhill Medical chose an alternate commercial lender over a traditional one for their financing strategy. We also find out the process of obtaining IP-backed financing and how we can use this to attract the right investors. Finally, we get some great advice on hiring a CFO or financial advisor and scaling strategically. </p><p>Do you want to know how you can use IP for debt financing as a growth strategy for business? Then, tune in to this episode to learn more!</p><p><b>Here are three reasons why you should listen to the full episode:</b></p><ol><li>Find out the difference between debt financing versus equity financing.</li><li>Learn how you can prepare for IP-backed financing as a growth strategy for your business.</li><li>Determine critical steps in the financial planning process when scaling up.</li></ol><p><b>Episode Highlights</b></p><ul><li>[05:04] Lesley’s Journey</li><li>[06:35] Why IP Matters to Thornhill Medical</li><li>[08:39] The Basics of Patents</li><li>[09:49] Thornhill Medical’s IP Strategy</li><li>[10:44] Thornhill Medical’s Financing Strategy: Debt Financing with Quantius</li><li>[12:49] IP-Backed Financing as a Growth Strategy for Business</li><li>[14:08] Why They Didn’t Get Financing from a Regular Bank</li><li>[16:56] Debt Financing versus Series A Equity Financing as a Growth Strategy for Business </li><li>[20:18] Making the Company More Attractive to Investors</li><li>[21:02] Preparations Needed for IP-Backed Financing</li><li>[23:51] Financial Planning Process During Company Hypergrowth</li><li>[26:47] The Importance of Having a Financial Background as a CEO</li><li>[27:32] Why Startups Should Consider Working with a CFO</li><li>[29:53] Lesley’s Final Advice on Scaling Strategically</li></ul><p><b>Enjoyed This Podcast?</b></p><p>Write a review and share this with your friends.</p><p><b>Connect With Me</b></p><p>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.</p><p><b>Resources</b></p><ul><li><a href='https://www.christinasjahli.com/post/unlocking-financing-opportunities-with-ip-how-to-patent-an-idea-the-journey-of-susan-blanchet'><b>Unlocking Financial Opportunities with IP: How to Patent an Idea - The Journey of Susan Blanchet</b></a></li><li><a href='https://www.christinasjahli.com/post/growing-your-business-with-ip-backed-financing-the-journey-of-lally-rementilla'><b>Growing Your Business with IP-Backed Financing - The Journey of Lally Rementilla</b></a></li><li>Download the<a href='https://www.christinasjahli.com/advanced'> <b>Forecasting Guide</b></a> so you can create a better and improved financial forecast for your business!</li><li><a href='https://thornhillmedical.com/'><b>Thornhill Medical</b></a></li><li>Connect with Lesley:<a href='https://www.linkedin.com/in/lesleygouldie/?originalSubdomain=ca'> <b>LinkedIn</b></a></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Financing is a requirement for the growth of your business. However, traditional financing may not be the best option for the nature of your business. Luckily, there are different options available to you. Your unique ideas, processes, and technology can be protected in the form of IP. You can then leverage this IP portfolio for debt financing. Through this process, you’re able to scale up and attract more investment opportunities.</p><p>Lesley Gouldie of Thornhill Medical joins us in this episode to discuss how her company leveraged IP-backed financing to ensure their growth. We learn why Thornhill Medical chose an alternate commercial lender over a traditional one for their financing strategy. We also find out the process of obtaining IP-backed financing and how we can use this to attract the right investors. Finally, we get some great advice on hiring a CFO or financial advisor and scaling strategically. </p><p>Do you want to know how you can use IP for debt financing as a growth strategy for business? Then, tune in to this episode to learn more!</p><p><b>Here are three reasons why you should listen to the full episode:</b></p><ol><li>Find out the difference between debt financing versus equity financing.</li><li>Learn how you can prepare for IP-backed financing as a growth strategy for your business.</li><li>Determine critical steps in the financial planning process when scaling up.</li></ol><p><b>Episode Highlights</b></p><ul><li>[05:04] Lesley’s Journey</li><li>[06:35] Why IP Matters to Thornhill Medical</li><li>[08:39] The Basics of Patents</li><li>[09:49] Thornhill Medical’s IP Strategy</li><li>[10:44] Thornhill Medical’s Financing Strategy: Debt Financing with Quantius</li><li>[12:49] IP-Backed Financing as a Growth Strategy for Business</li><li>[14:08] Why They Didn’t Get Financing from a Regular Bank</li><li>[16:56] Debt Financing versus Series A Equity Financing as a Growth Strategy for Business </li><li>[20:18] Making the Company More Attractive to Investors</li><li>[21:02] Preparations Needed for IP-Backed Financing</li><li>[23:51] Financial Planning Process During Company Hypergrowth</li><li>[26:47] The Importance of Having a Financial Background as a CEO</li><li>[27:32] Why Startups Should Consider Working with a CFO</li><li>[29:53] Lesley’s Final Advice on Scaling Strategically</li></ul><p><b>Enjoyed This Podcast?</b></p><p>Write a review and share this with your friends.</p><p><b>Connect With Me</b></p><p>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.</p><p><b>Resources</b></p><ul><li><a href='https://www.christinasjahli.com/post/unlocking-financing-opportunities-with-ip-how-to-patent-an-idea-the-journey-of-susan-blanchet'><b>Unlocking Financial Opportunities with IP: How to Patent an Idea - The Journey of Susan Blanchet</b></a></li><li><a href='https://www.christinasjahli.com/post/growing-your-business-with-ip-backed-financing-the-journey-of-lally-rementilla'><b>Growing Your Business with IP-Backed Financing - The Journey of Lally Rementilla</b></a></li><li>Download the<a href='https://www.christinasjahli.com/advanced'> <b>Forecasting Guide</b></a> so you can create a better and improved financial forecast for your business!</li><li><a href='https://thornhillmedical.com/'><b>Thornhill Medical</b></a></li><li>Connect with Lesley:<a href='https://www.linkedin.com/in/lesleygouldie/?originalSubdomain=ca'> <b>LinkedIn</b></a></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Growing Your Business with IP-Backed Financing - The Journey of Lally Rementilla (Intellectual Properties Series)</title>
			<itunes:title>Growing Your Business with IP-Backed Financing - The Journey of Lally Rementilla (Intellectual Properties Series)</itunes:title>
			<pubDate>Thu, 02 Sep 2021 04:00:00 GMT</pubDate>
			<itunes:duration>55:34</itunes:duration>
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			<itunes:episode>131</itunes:episode>
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			<description><![CDATA[<p>Many companies don’t realize the value of their intellectual property. Leveraging assets, such as an IP portfolio, is necessary for scaling businesses for growth. These days, venture capital investors, like BDC Capital, open opportunities for companies to receive IP-backed financing.</p><p>In this episode of Her CEO Journey™, Lally Rementilla joins us to explain how IP-backed financing can scale your business. She also shares with us how her company provides financial support to businesses through their processes of valuation of IP portfolios.</p><p>Tune in to learn how IP-backed financing can help grow your business!</p><p><b>Here are three reasons why you should listen to the full episode:</b></p><ol><li>Find out about the different types of IP-backed financing for intellectual property protection.</li><li>Learn about the valuation process and how to create an IP portfolio.</li><li>Determine the key factors in acquiring financing deals, protecting your intellectual properties and assets, and earning patents.</li></ol><p><b>Episode Highlights</b></p><ul><li>[05:51] Lally’s Journey</li><li>[09:15] Joining Quantius and BDC Capital</li><li>[12:30] Deploying Funds</li><li>[14:37] Attracting Foreign Companies</li><li>[15:38] Defining Intellectual Property</li><li>[17:14] Debunking Misconceptions on Intellectual Property Protection</li><li>[19:31] BDC on Expanding Their IP-Backed Financing</li><li>[21:05] Providing IP-Backed Financing</li><li>[24:55] The Three Methods of Valuing Assets</li><li>[29:22] Preparing for IP-Backed Financing Funds</li><li>[31:42] Doing a Scenario Analysis</li><li>[35:33] Creating an IP Portfolio and Strategy</li><li>[37:36] Other Factors That Influence Debt Financing</li><li>[41:14] On Reporting Requirements</li><li>[43:35] Structuring a Financing Agreement</li><li>[46:42] Other Financing Costs to Consider</li><li>[48:59] How Long Does IP-Backed Financing Take?</li><li>[53:26] Blazing the Trail for IP-Backed Financing</li></ul><p><b>Enjoyed This Podcast?</b></p><p>Write a review and share this with your friends.</p><p><b>Connect With Me</b></p><p>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.</p><p><b>Resources</b></p><ul><li><a href='https://www.christinasjahli.com/post/demystifying-intellectual-property-ip-as-a-tool-for-protection-and-growth'><b>Demystifying Intellectual Property: IP as a Tool for Protection and Growth - The Journey of Patent Lawyer Isi Caulder</b></a><b><br/></b><br/></li><li><a href='https://www.christinasjahli.com/post/build-your-business-reputation-learn-how-to-protect-intellectual-property-and-use-ip-strategies'><b>Build Your Business Reputation: Learn How to Protect Intellectual Property and Use IP Strategies - The Journey of Cassandra Derham</b></a><b><br/></b><br/></li><li><a href='https://www.christinasjahli.com/post/unlocking-financing-opportunities-with-ip-how-to-patent-an-idea-the-journey-of-susan-blanchet'><b>Unlocking Financial Opportunities with IP: How to Patent an Idea - The Journey of Susan Blanchet</b></a><b><br/></b><br/></li><li>Download the <a href='https://www.christinasjahli.com/advanced'><b>Forecasting Guide</b></a> so you can create a better and improved financial forecast for your business!<br/><br/></li><li>BDC Capital: <a href='https://www.bdc.ca/en/bdc-capital/intellectual-property-backed-financing'><b>English</b></a> | <a href='https://www.bdc.ca/fr/bdc-capital/financement-actifs-propriete-intellectuelle'><b>French</b></a><b><br/></b><br/></li><li><a href='http://www.ic.gc.ca/eic/site/cipointernet-internetopic.nsf/eng/home'><b>Canadian Intellectual Property Office</b></a></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Many companies don’t realize the value of their intellectual property. Leveraging assets, such as an IP portfolio, is necessary for scaling businesses for growth. These days, venture capital investors, like BDC Capital, open opportunities for companies to receive IP-backed financing.</p><p>In this episode of Her CEO Journey™, Lally Rementilla joins us to explain how IP-backed financing can scale your business. She also shares with us how her company provides financial support to businesses through their processes of valuation of IP portfolios.</p><p>Tune in to learn how IP-backed financing can help grow your business!</p><p><b>Here are three reasons why you should listen to the full episode:</b></p><ol><li>Find out about the different types of IP-backed financing for intellectual property protection.</li><li>Learn about the valuation process and how to create an IP portfolio.</li><li>Determine the key factors in acquiring financing deals, protecting your intellectual properties and assets, and earning patents.</li></ol><p><b>Episode Highlights</b></p><ul><li>[05:51] Lally’s Journey</li><li>[09:15] Joining Quantius and BDC Capital</li><li>[12:30] Deploying Funds</li><li>[14:37] Attracting Foreign Companies</li><li>[15:38] Defining Intellectual Property</li><li>[17:14] Debunking Misconceptions on Intellectual Property Protection</li><li>[19:31] BDC on Expanding Their IP-Backed Financing</li><li>[21:05] Providing IP-Backed Financing</li><li>[24:55] The Three Methods of Valuing Assets</li><li>[29:22] Preparing for IP-Backed Financing Funds</li><li>[31:42] Doing a Scenario Analysis</li><li>[35:33] Creating an IP Portfolio and Strategy</li><li>[37:36] Other Factors That Influence Debt Financing</li><li>[41:14] On Reporting Requirements</li><li>[43:35] Structuring a Financing Agreement</li><li>[46:42] Other Financing Costs to Consider</li><li>[48:59] How Long Does IP-Backed Financing Take?</li><li>[53:26] Blazing the Trail for IP-Backed Financing</li></ul><p><b>Enjoyed This Podcast?</b></p><p>Write a review and share this with your friends.</p><p><b>Connect With Me</b></p><p>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.</p><p><b>Resources</b></p><ul><li><a href='https://www.christinasjahli.com/post/demystifying-intellectual-property-ip-as-a-tool-for-protection-and-growth'><b>Demystifying Intellectual Property: IP as a Tool for Protection and Growth - The Journey of Patent Lawyer Isi Caulder</b></a><b><br/></b><br/></li><li><a href='https://www.christinasjahli.com/post/build-your-business-reputation-learn-how-to-protect-intellectual-property-and-use-ip-strategies'><b>Build Your Business Reputation: Learn How to Protect Intellectual Property and Use IP Strategies - The Journey of Cassandra Derham</b></a><b><br/></b><br/></li><li><a href='https://www.christinasjahli.com/post/unlocking-financing-opportunities-with-ip-how-to-patent-an-idea-the-journey-of-susan-blanchet'><b>Unlocking Financial Opportunities with IP: How to Patent an Idea - The Journey of Susan Blanchet</b></a><b><br/></b><br/></li><li>Download the <a href='https://www.christinasjahli.com/advanced'><b>Forecasting Guide</b></a> so you can create a better and improved financial forecast for your business!<br/><br/></li><li>BDC Capital: <a href='https://www.bdc.ca/en/bdc-capital/intellectual-property-backed-financing'><b>English</b></a> | <a href='https://www.bdc.ca/fr/bdc-capital/financement-actifs-propriete-intellectuelle'><b>French</b></a><b><br/></b><br/></li><li><a href='http://www.ic.gc.ca/eic/site/cipointernet-internetopic.nsf/eng/home'><b>Canadian Intellectual Property Office</b></a></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Unlocking Financing Opportunities with IP: How to Patent an Idea — The Journey of Susan Blanchet (Intellectual Properties Series)</title>
			<itunes:title>Unlocking Financing Opportunities with IP: How to Patent an Idea — The Journey of Susan Blanchet (Intellectual Properties Series)</itunes:title>
			<pubDate>Thu, 26 Aug 2021 04:00:00 GMT</pubDate>
			<itunes:duration>29:43</itunes:duration>
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			<itunes:episode>130</itunes:episode>
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			<description><![CDATA[<p>Filing and acquiring patents is not an easy feat. The process is expensive, time-consuming, and intricate. With so many things to consider, it&apos;s easy to be discouraged. However, it&apos;s important to remember that IPs are of great value to your company. If you want to become an industry leader, it&apos;s beneficial to learn how to patent your ideas.</p><p>In this episode, Susan Blanchet shares first-hand knowledge on developing an effective IP strategy. We learn why you should invest in IP and how you can leverage your IP strategy for financing. We also find out how patent agents, strategists, and industry advisors can help you through the process.</p><p>Listen to the full episode to know how to figure out the pieces necessary to develop the best IP strategy.</p><p><b>3 reasons why you should listen to the full episode:</b></p><ol><li>Gain a concrete idea of how to patent an idea. </li><li>Learn how you can segment your IP.</li><li>Understand the role of patent agents, strategists, and industry advisors in formulating your IP strategy.</li></ol><p><b>Episode Highlights</b></p><ul><li>[05:38] Susan&apos;s Journey into IP</li><li>[06:41] Early Experiences in IP</li><li>[07:51] How to Patent an Idea</li><li>[09:59] Strategic Segmentation for Patents</li><li>[13:35] Working with International IPs</li><li>[15:18] The Role of Patent Agents</li><li>[20:43] Multidisciplinary Approaches to IP</li><li>[24:04] The Benefits of an IP Strategy</li><li>[26:24] Susan&apos;s Financing Advice</li></ul><p><b>Enjoyed This Podcast?</b></p><p>Write a review and share this with your friends.</p><p><b>Connect With Me</b></p><p>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.<br/><br/><b>Resources</b></p><ul><li>Visit Christina Sjahli’s website! Learn more about innovating and scaling your business through the <a href='https://www.christinasjahli.com/herceojourneypodcast'><b>Her CEO Journey™ podcast</b></a>.</li><li><a href='https://www.christinasjahli.com/post/demystifying-intellectual-property-ip-as-a-tool-for-protection-and-growth'><b>Demystifying Intellectual Property: IP as a Tool for Protection and Growth - The Journey of Patent Lawyer Isi Caulder</b></a></li><li><a href='https://www.christinasjahli.com/post/build-your-business-reputation-learn-how-to-protect-intellectual-property-and-use-ip-strategies'><b>Build Your Business Reputation: Learn How to Protect Intellectual Property and Use IP Strategies with Cassandra Derham</b></a></li><li>Download the <a href='https://www.christinasjahli.com/advanced'><b>Forecasting Guide</b></a> so you can create a better and improved financial forecast for your business!</li><li><a href='https://www.tradecommissioner.gc.ca/funding-financement/canexport/index.aspx?lang=eng'><b>CanExport</b></a></li><li><a href='https://www.ipcollective.ca/'><b>Innovation Asset Collective</b></a></li><li><a href='https://www.sdtc.ca/en/'><b>Sustainable Development Technology Canada</b></a></li><li>Learn more about Origen Air: <a href='https://origenair.com/'><b>website</b></a></li><li>Connect with Susan: <a href='https://www.susanraeblanchet.com/'>W<b>ebsite</b></a> | <a href='https://ca.linkedin.com/in/susanblanchet/'><b>LinkedIn</b></a></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Filing and acquiring patents is not an easy feat. The process is expensive, time-consuming, and intricate. With so many things to consider, it&apos;s easy to be discouraged. However, it&apos;s important to remember that IPs are of great value to your company. If you want to become an industry leader, it&apos;s beneficial to learn how to patent your ideas.</p><p>In this episode, Susan Blanchet shares first-hand knowledge on developing an effective IP strategy. We learn why you should invest in IP and how you can leverage your IP strategy for financing. We also find out how patent agents, strategists, and industry advisors can help you through the process.</p><p>Listen to the full episode to know how to figure out the pieces necessary to develop the best IP strategy.</p><p><b>3 reasons why you should listen to the full episode:</b></p><ol><li>Gain a concrete idea of how to patent an idea. </li><li>Learn how you can segment your IP.</li><li>Understand the role of patent agents, strategists, and industry advisors in formulating your IP strategy.</li></ol><p><b>Episode Highlights</b></p><ul><li>[05:38] Susan&apos;s Journey into IP</li><li>[06:41] Early Experiences in IP</li><li>[07:51] How to Patent an Idea</li><li>[09:59] Strategic Segmentation for Patents</li><li>[13:35] Working with International IPs</li><li>[15:18] The Role of Patent Agents</li><li>[20:43] Multidisciplinary Approaches to IP</li><li>[24:04] The Benefits of an IP Strategy</li><li>[26:24] Susan&apos;s Financing Advice</li></ul><p><b>Enjoyed This Podcast?</b></p><p>Write a review and share this with your friends.</p><p><b>Connect With Me</b></p><p>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.<br/><br/><b>Resources</b></p><ul><li>Visit Christina Sjahli’s website! Learn more about innovating and scaling your business through the <a href='https://www.christinasjahli.com/herceojourneypodcast'><b>Her CEO Journey™ podcast</b></a>.</li><li><a href='https://www.christinasjahli.com/post/demystifying-intellectual-property-ip-as-a-tool-for-protection-and-growth'><b>Demystifying Intellectual Property: IP as a Tool for Protection and Growth - The Journey of Patent Lawyer Isi Caulder</b></a></li><li><a href='https://www.christinasjahli.com/post/build-your-business-reputation-learn-how-to-protect-intellectual-property-and-use-ip-strategies'><b>Build Your Business Reputation: Learn How to Protect Intellectual Property and Use IP Strategies with Cassandra Derham</b></a></li><li>Download the <a href='https://www.christinasjahli.com/advanced'><b>Forecasting Guide</b></a> so you can create a better and improved financial forecast for your business!</li><li><a href='https://www.tradecommissioner.gc.ca/funding-financement/canexport/index.aspx?lang=eng'><b>CanExport</b></a></li><li><a href='https://www.ipcollective.ca/'><b>Innovation Asset Collective</b></a></li><li><a href='https://www.sdtc.ca/en/'><b>Sustainable Development Technology Canada</b></a></li><li>Learn more about Origen Air: <a href='https://origenair.com/'><b>website</b></a></li><li>Connect with Susan: <a href='https://www.susanraeblanchet.com/'>W<b>ebsite</b></a> | <a href='https://ca.linkedin.com/in/susanblanchet/'><b>LinkedIn</b></a></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Build Your Business Reputation: Learn How to Protect Intellectual Property and Use IP Strategies with Cassandra Derham (Intellectual Properties Series)</title>
			<itunes:title>Build Your Business Reputation: Learn How to Protect Intellectual Property and Use IP Strategies with Cassandra Derham (Intellectual Properties Series)</itunes:title>
			<pubDate>Thu, 19 Aug 2021 04:00:00 GMT</pubDate>
			<itunes:duration>46:53</itunes:duration>
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			<description><![CDATA[<p>Intellectual property allows founders and CEOs to have a firm hold of their business ideas and trade secrets. You may not realize it, but these intellectual assets hold intrinsic value. They help keep you competitive and innovative in an ever-changing market. That’s why it’s important to protect these assets with an IP strategy.</p><p>Cassandra Derham joins us in this episode for an insightful chat on this matter. We learn the six strategic pillars of IP and examples of their uses. Next, we find out their importance and how we can apply these pillars to small businesses. Finally, Cassandra identifies some ways you can explore to use your IP assets for financing. </p><p>Tune in to learn more about how to protect and leverage IP so you can scale your business!</p><p><b>Here are three reasons why you should listen to the full episode:</b></p><ol><li>Learn about the six pillars of IP strategy.</li><li>Discover how to protect your intellectual property, specifically, how to establish your know-how.</li><li>Find out how to create an IP strategy that will help sustain your business and increase benefits in the long run.</li></ol><p><b>Episode Highlights</b></p><ul><li>[05:22] Cassandra’s Journey</li><li>[06:25] What is Intellectual Property?</li><li>[08:30] How to Protect Intellectual Property with a Strategy</li><li>[17:12] On Trade Secrets</li><li>[19:03] Know-Hows as Intellectual Property</li><li>[20:47] Obtaining a Trademark</li><li>[23:20] How to Protect Intellectual Property for Small Businesses</li><li>[27:45] More Tips on How to Protect Intellectual Property</li><li>[30:59] On Patent-Pending and Due Diligence</li><li>[34:57] On Exit Strategies</li><li>[36:14] IP-Backed Financing and How It Works </li><li>[39:58] Cassandra’s Advice on Creating IP Strategies</li><li>[41:11] Common Mistakes When Learning How to Protect Intellectual Property</li></ul><p><b>Enjoyed This Podcast?</b></p><p>Write a review and share this with your friends.</p><p><b>Connect With Me</b></p><p>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.<br/><br/><b>Resources</b></p><ul><li>Visit Christina Sjahli’s website! Learn more about innovating and scaling your business through the <a href='https://www.christinasjahli.com/herceojourneypodcast'><b>Her CEO Journey™ podcast</b></a>.</li><li><a href='https://www.christinasjahli.com/post/demystifying-intellectual-property-ip-as-a-tool-for-protection-and-growth'><b>Demystifying Intellectual Property: IP as a Tool for Protection and Growth - The Journey of Patent Lawyer Isi Caulder</b></a></li><li>Download the <a href='https://www.christinasjahli.com/advanced'><b>Forecasting Guide</b></a> so you can create a better financial forecast and improve finance for your business!</li><li>Connect with Cassandra: <a href='https://www.linkedin.com/in/cassandra-derham-876ab8b/?originalSubdomain=fr'><b>LinkedIn</b></a></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Intellectual property allows founders and CEOs to have a firm hold of their business ideas and trade secrets. You may not realize it, but these intellectual assets hold intrinsic value. They help keep you competitive and innovative in an ever-changing market. That’s why it’s important to protect these assets with an IP strategy.</p><p>Cassandra Derham joins us in this episode for an insightful chat on this matter. We learn the six strategic pillars of IP and examples of their uses. Next, we find out their importance and how we can apply these pillars to small businesses. Finally, Cassandra identifies some ways you can explore to use your IP assets for financing. </p><p>Tune in to learn more about how to protect and leverage IP so you can scale your business!</p><p><b>Here are three reasons why you should listen to the full episode:</b></p><ol><li>Learn about the six pillars of IP strategy.</li><li>Discover how to protect your intellectual property, specifically, how to establish your know-how.</li><li>Find out how to create an IP strategy that will help sustain your business and increase benefits in the long run.</li></ol><p><b>Episode Highlights</b></p><ul><li>[05:22] Cassandra’s Journey</li><li>[06:25] What is Intellectual Property?</li><li>[08:30] How to Protect Intellectual Property with a Strategy</li><li>[17:12] On Trade Secrets</li><li>[19:03] Know-Hows as Intellectual Property</li><li>[20:47] Obtaining a Trademark</li><li>[23:20] How to Protect Intellectual Property for Small Businesses</li><li>[27:45] More Tips on How to Protect Intellectual Property</li><li>[30:59] On Patent-Pending and Due Diligence</li><li>[34:57] On Exit Strategies</li><li>[36:14] IP-Backed Financing and How It Works </li><li>[39:58] Cassandra’s Advice on Creating IP Strategies</li><li>[41:11] Common Mistakes When Learning How to Protect Intellectual Property</li></ul><p><b>Enjoyed This Podcast?</b></p><p>Write a review and share this with your friends.</p><p><b>Connect With Me</b></p><p>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.<br/><br/><b>Resources</b></p><ul><li>Visit Christina Sjahli’s website! Learn more about innovating and scaling your business through the <a href='https://www.christinasjahli.com/herceojourneypodcast'><b>Her CEO Journey™ podcast</b></a>.</li><li><a href='https://www.christinasjahli.com/post/demystifying-intellectual-property-ip-as-a-tool-for-protection-and-growth'><b>Demystifying Intellectual Property: IP as a Tool for Protection and Growth - The Journey of Patent Lawyer Isi Caulder</b></a></li><li>Download the <a href='https://www.christinasjahli.com/advanced'><b>Forecasting Guide</b></a> so you can create a better financial forecast and improve finance for your business!</li><li>Connect with Cassandra: <a href='https://www.linkedin.com/in/cassandra-derham-876ab8b/?originalSubdomain=fr'><b>LinkedIn</b></a></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Demystifying Intellectual Property: IP as a Tool for Protection and Growth — The Journey of Patent Lawyer Isi Caulder (Intellectual Properties Series)</title>
			<itunes:title>Demystifying Intellectual Property: IP as a Tool for Protection and Growth — The Journey of Patent Lawyer Isi Caulder (Intellectual Properties Series)</itunes:title>
			<pubDate>Thu, 12 Aug 2021 04:00:00 GMT</pubDate>
			<itunes:duration>36:45</itunes:duration>
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			<description><![CDATA[<p>Filing for intellectual property rights is unfamiliar terrain for some founders and CEOs. Beyond developing an IP strategy, most aren’t aware of its value and what it entails for their businesses. However, taking this precaution to safeguard your business is critical. It can not only save you money in the long run, but it can also provide you with many growth opportunities.</p><p>Isi Caulder, a patent lawyer with experience planning IP rights for businesses, joins us in today&apos;s episode. She describes how she went from being an engineer to becoming a patent lawyer and why she chose to specialize in intellectual property. Isi also goes over the types of intellectual property, their value, and how we can apply for them. Later on, we learn what it takes to develop a sound IP strategy and how this can be attractive to investors. Finally, we understand the importance of working with a patent lawyer and how their expertise can help you ensure your company’s growth. </p><p>Tune in to the episode if you want to learn about intellectual property and how to use it to your advantage.</p><p><b>Here are three reasons why you should listen to the full episode:</b></p><ol><li>Learn about the types of intellectual property and their differences.</li><li>Discover the importance of IP and employing the help of IP lawyers in empowering your company.</li><li>Understand how IP can be used as an asset that can open up more opportunities for financing your business.</li></ol><p><b>Episode Highlights</b></p><ul><li>[05:58] How Isi Became a Patent Lawyer</li><li>[07:07] What is Intellectual Property?</li><li>[08:23] Other Types of IP</li><li>[10:48] How to Identify Your IP</li><li>[12:12] Advice Around IP</li><li>[13:24] Crafting an IP Strategy</li><li>[15:15] Next Steps to Filing IP</li><li>[19:30] Why IP is Crucial for Your Business</li><li>[21:35] Funding Opportunities</li><li>[23:55] How to Use IP for Financing</li><li>[26:56] Why Employment Agreements Matter</li><li>[29:03] Cost-Benefit Analysis for IP </li><li>[33:17] Financing Using Trade Secrets</li><li>[34:24] Parting Advice</li></ul><p><b>Enjoyed This Podcast?</b></p><p>Write a review and share this with your friends.</p><p><b>Connect With Me</b></p><p>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.</p><p><b>Resources:</b></p><ul><li>Visit Christina Sjahli’s website! Learn more about innovating and scaling your business through the <a href='https://www.christinasjahli.com/herceojourneypodcast'><b>Her CEO Journey</b><b><em>™</em></b><b> podcast</b></a> series.</li><li>Download the <a href='https://www.christinasjahli.com/advanced'><b>Forecasting Guide</b></a> so you can create a better and improved financial forecast for your business!</li><li><a href='https://www.tradecommissioner.gc.ca/funding-financement/canexport/index.aspx?lang=eng'><b>CanExport</b></a></li><li>The Government of Canada’s Concierge program: <a href='https://www.cengn.ca/'><b>CENGN</b></a><b> </b></li><li>Connect with Isi: <a href='https://www.linkedin.com/in/isi-caulder-4991494/?originalSubdomain=ca'><b>LinkedIn</b></a> | <a href='mailto:icaulder@bereskinparr.com'><b>Email</b></a> | <a href='https://twitter.com/isicaulder'><b>Twitter</b></a><b> </b></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Filing for intellectual property rights is unfamiliar terrain for some founders and CEOs. Beyond developing an IP strategy, most aren’t aware of its value and what it entails for their businesses. However, taking this precaution to safeguard your business is critical. It can not only save you money in the long run, but it can also provide you with many growth opportunities.</p><p>Isi Caulder, a patent lawyer with experience planning IP rights for businesses, joins us in today&apos;s episode. She describes how she went from being an engineer to becoming a patent lawyer and why she chose to specialize in intellectual property. Isi also goes over the types of intellectual property, their value, and how we can apply for them. Later on, we learn what it takes to develop a sound IP strategy and how this can be attractive to investors. Finally, we understand the importance of working with a patent lawyer and how their expertise can help you ensure your company’s growth. </p><p>Tune in to the episode if you want to learn about intellectual property and how to use it to your advantage.</p><p><b>Here are three reasons why you should listen to the full episode:</b></p><ol><li>Learn about the types of intellectual property and their differences.</li><li>Discover the importance of IP and employing the help of IP lawyers in empowering your company.</li><li>Understand how IP can be used as an asset that can open up more opportunities for financing your business.</li></ol><p><b>Episode Highlights</b></p><ul><li>[05:58] How Isi Became a Patent Lawyer</li><li>[07:07] What is Intellectual Property?</li><li>[08:23] Other Types of IP</li><li>[10:48] How to Identify Your IP</li><li>[12:12] Advice Around IP</li><li>[13:24] Crafting an IP Strategy</li><li>[15:15] Next Steps to Filing IP</li><li>[19:30] Why IP is Crucial for Your Business</li><li>[21:35] Funding Opportunities</li><li>[23:55] How to Use IP for Financing</li><li>[26:56] Why Employment Agreements Matter</li><li>[29:03] Cost-Benefit Analysis for IP </li><li>[33:17] Financing Using Trade Secrets</li><li>[34:24] Parting Advice</li></ul><p><b>Enjoyed This Podcast?</b></p><p>Write a review and share this with your friends.</p><p><b>Connect With Me</b></p><p>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.</p><p><b>Resources:</b></p><ul><li>Visit Christina Sjahli’s website! Learn more about innovating and scaling your business through the <a href='https://www.christinasjahli.com/herceojourneypodcast'><b>Her CEO Journey</b><b><em>™</em></b><b> podcast</b></a> series.</li><li>Download the <a href='https://www.christinasjahli.com/advanced'><b>Forecasting Guide</b></a> so you can create a better and improved financial forecast for your business!</li><li><a href='https://www.tradecommissioner.gc.ca/funding-financement/canexport/index.aspx?lang=eng'><b>CanExport</b></a></li><li>The Government of Canada’s Concierge program: <a href='https://www.cengn.ca/'><b>CENGN</b></a><b> </b></li><li>Connect with Isi: <a href='https://www.linkedin.com/in/isi-caulder-4991494/?originalSubdomain=ca'><b>LinkedIn</b></a> | <a href='mailto:icaulder@bereskinparr.com'><b>Email</b></a> | <a href='https://twitter.com/isicaulder'><b>Twitter</b></a><b> </b></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Her CFO Tips: How To Use Bootstrapping as a Financing Strategy During Your Business’s Growth Stage</title>
			<itunes:title>Her CFO Tips: How To Use Bootstrapping as a Financing Strategy During Your Business’s Growth Stage</itunes:title>
			<pubDate>Thu, 05 Aug 2021 04:00:00 GMT</pubDate>
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			<itunes:episode>127</itunes:episode>
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			<description><![CDATA[<p>Most people believe that bootstrapping is only applicable to early startups. However, bootstrapping can also be a valuable financial strategy for businesses in the growth stage. In this solo episode, we learn the definition of bootstrapping and how it’s different from getting outside investment. Then, we discuss the three instances when it makes sense for founders to bootstrap. Finally, we find out seven practical and actionable tips to bootstrap for business growth. </p><p>With this knowledge, you’ll be able to make the best financial decisions based on what aligns with your purpose. So tune in to this information-packed episode to learn more!</p><p><b>3 reasons why you should listen to the full episode:</b></p><ol><li>Learn the definition of bootstrapping.</li><li>Understand when it is appropriate to use bootstrapping for funding business growth.</li><li>Find out concrete tips on how you can bootstrap your business growth to success.</li></ol><p><b>Episode Highlights</b></p><ul><li>[01:58] What is Bootstrapping?</li><li>[02:47] Bootstrapping for Growth Purposes</li><li>[03:40] Reason #1: Your Social Impact Mission is Front and Center</li><li>[04:02] Reason #2: You Choose Profitability Over Hypergrowth</li><li>[04:30] Reason #3: You Want to Attract Better Deals in the Future</li><li>[04:58] How to Implement Bootstrapping During the Growth Stage</li><li>[05:11] Tip #1: Be Creative</li><li>[05:52] Tip #2: Take Advantage of Project-by-Project Financing</li><li>[07:15] Tip #3: Finance Your Social Impact Goal Through Partnerships</li><li>[08:12] Tip #4: Reduce Costs by Continuously Improving Your Internal Processes</li><li>[09:14] Tip #5: Develop Financial Discipline</li><li>[09:29] Tip #6: Review Financial Statements on a Monthly Basis</li><li>[10:00] Tip #7: Obsessively Track Profitability</li><li>[10:33] Bootstrapping and Business Planning</li></ul><p><b>Enjoyed This Podcast?</b></p><p>Write a review and share this with your friends.</p><p><b>Connect With Me</b></p><p>Ready to transform your purpose into an impactful business financial story, profit, and joy?<a href='https://www.christinasjahli.com/lets-chat'> Schedule a chat</a> with me at any time.</p><p><b>Resources</b></p><ul><li>Visit Christina Sjahli&apos;’s website for more insights on business finance on the<a href='https://www.christinasjahli.com/herceojourneypodcast'> Her CEO Journey™ podcast</a>.<ul><li>Episode 124: <a href='https://www.christinasjahli.com/post/the-circular-approach-decreasing-plastic-waste-with-a-sustainable-business'>The Circular Approach: Decreasing Plastic Waste with a Sustainable Business — The Journey of Plaine Products</a></li><li>Episode 125: <a href='https://www.christinasjahli.com/post/getting-lean-reduce-waste-and-production-costs-through-lean-manufacturing'>Getting Lean: Reduce Waste and Production Costs through Lean Manufacturing — The Journey of Meliora Cleaning Products</a></li><li>Episode 126: <a href='https://www.christinasjahli.com/post/changing-the-future-of-business-slow-growth-and-sound-financial-planning-are-the-secrets'>Changing the Future of Business: Slow Growth and Sound Financial Planning are the Secrets — The Journey of Badger</a></li></ul></li><li>Chat with Christina and set up a time <a href='https://www.christinasjahli.com/lets-chat'>here</a>!</li><li>Are you getting ready to raise capital? Identify the financial gaps that can stop you from building a profitable and sustainable business first.<a href='https://public2.bomamarketing.com/lp/wbnue2r'> Download this quiz</a>!</li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Most people believe that bootstrapping is only applicable to early startups. However, bootstrapping can also be a valuable financial strategy for businesses in the growth stage. In this solo episode, we learn the definition of bootstrapping and how it’s different from getting outside investment. Then, we discuss the three instances when it makes sense for founders to bootstrap. Finally, we find out seven practical and actionable tips to bootstrap for business growth. </p><p>With this knowledge, you’ll be able to make the best financial decisions based on what aligns with your purpose. So tune in to this information-packed episode to learn more!</p><p><b>3 reasons why you should listen to the full episode:</b></p><ol><li>Learn the definition of bootstrapping.</li><li>Understand when it is appropriate to use bootstrapping for funding business growth.</li><li>Find out concrete tips on how you can bootstrap your business growth to success.</li></ol><p><b>Episode Highlights</b></p><ul><li>[01:58] What is Bootstrapping?</li><li>[02:47] Bootstrapping for Growth Purposes</li><li>[03:40] Reason #1: Your Social Impact Mission is Front and Center</li><li>[04:02] Reason #2: You Choose Profitability Over Hypergrowth</li><li>[04:30] Reason #3: You Want to Attract Better Deals in the Future</li><li>[04:58] How to Implement Bootstrapping During the Growth Stage</li><li>[05:11] Tip #1: Be Creative</li><li>[05:52] Tip #2: Take Advantage of Project-by-Project Financing</li><li>[07:15] Tip #3: Finance Your Social Impact Goal Through Partnerships</li><li>[08:12] Tip #4: Reduce Costs by Continuously Improving Your Internal Processes</li><li>[09:14] Tip #5: Develop Financial Discipline</li><li>[09:29] Tip #6: Review Financial Statements on a Monthly Basis</li><li>[10:00] Tip #7: Obsessively Track Profitability</li><li>[10:33] Bootstrapping and Business Planning</li></ul><p><b>Enjoyed This Podcast?</b></p><p>Write a review and share this with your friends.</p><p><b>Connect With Me</b></p><p>Ready to transform your purpose into an impactful business financial story, profit, and joy?<a href='https://www.christinasjahli.com/lets-chat'> Schedule a chat</a> with me at any time.</p><p><b>Resources</b></p><ul><li>Visit Christina Sjahli&apos;’s website for more insights on business finance on the<a href='https://www.christinasjahli.com/herceojourneypodcast'> Her CEO Journey™ podcast</a>.<ul><li>Episode 124: <a href='https://www.christinasjahli.com/post/the-circular-approach-decreasing-plastic-waste-with-a-sustainable-business'>The Circular Approach: Decreasing Plastic Waste with a Sustainable Business — The Journey of Plaine Products</a></li><li>Episode 125: <a href='https://www.christinasjahli.com/post/getting-lean-reduce-waste-and-production-costs-through-lean-manufacturing'>Getting Lean: Reduce Waste and Production Costs through Lean Manufacturing — The Journey of Meliora Cleaning Products</a></li><li>Episode 126: <a href='https://www.christinasjahli.com/post/changing-the-future-of-business-slow-growth-and-sound-financial-planning-are-the-secrets'>Changing the Future of Business: Slow Growth and Sound Financial Planning are the Secrets — The Journey of Badger</a></li></ul></li><li>Chat with Christina and set up a time <a href='https://www.christinasjahli.com/lets-chat'>here</a>!</li><li>Are you getting ready to raise capital? Identify the financial gaps that can stop you from building a profitable and sustainable business first.<a href='https://public2.bomamarketing.com/lp/wbnue2r'> Download this quiz</a>!</li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Changing the Future of Business: Slow Growth and Sound Financial Planning are the Secrets - The Journey of Badger (Business for Good Series)</title>
			<itunes:title>Changing the Future of Business: Slow Growth and Sound Financial Planning are the Secrets - The Journey of Badger (Business for Good Series)</itunes:title>
			<pubDate>Thu, 29 Jul 2021 04:00:00 GMT</pubDate>
			<itunes:duration>48:35</itunes:duration>
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			<itunes:episode>126</itunes:episode>
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			<description><![CDATA[<p>When thinking about growing businesses, you may often think it requires heavy financing. However, not having investors doesn&apos;t mean that your company cannot scale. There are many financing options available to you. For a business that wants to focus on its impact and purpose, slow growth may be the right fit for you.</p><p>Slow growth means that you&apos;re strategic about where you put your finances. You invest in your purpose; you also use your profits as a tool to intensify your impact on people and the planet. This is precisely what Badger does.</p><p>Rebecca Hamilton, Badger’s family owner and co-CEO, joins us in this episode. We learn the company’s background and its secrets to success and stability. Rebecca also shares how strategic planning and financial planning factor into the equation. Finally, we reexamine the importance of having a CFO guide you through your company’s finances. </p><p>Tune in to get great insights that you can readily apply to your business to ensure its success and stability! </p><p><b>Here are three reasons why you should listen to the full episode:</b></p><ol><li>Learn about Badger: its inspiration, growth, and advocacy.</li><li>Discover how Badger successfully grew into the business it is today through creative financial planning.</li><li>Get a peek at the process of transition of leadership in business as shared by Rebecca. </li></ol><p><b>Episode Highlights</b></p><ul><li>[05:49] Badger’s Origins</li><li>[07:52] Rebecca’s Background</li><li>[13:07] Public Benefit Corporation Legislation</li><li>[15:05] Badger Becomes B Corp Certified</li><li>[19:01] Challenges During Badger’s Early Days</li><li>[23:09] On Bad Margins</li><li>[25:35] Balancing Product Complexity</li><li>[27:40] Finding Your Niche </li><li>[29:07] Badger’s Secret to Profitability </li><li>[33:21] Badger’s Financing</li><li>[37:38] Badger’s Strategic Planning and Financial Planning</li><li>[40:25] How a CFO Can Help with Financial Planning</li><li>[43:09] Lessons from Transition</li></ul><p><b>Enjoyed This Podcast?</b></p><p>Write a review and share this with your friends.</p><p><b>Connect With Me</b></p><p>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.</p><p><b>Resources</b></p><ul><li>Visit Christina Sjahli’s website! Learn more about innovating and scaling your business through the <a href='https://www.christinasjahli.com/herceojourneypodcast'><b>Her CEO Journey podcast</b></a><b> </b>series.</li><li>Episode 101: <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d026d75/embracing-purpose-entrepreneurship-and-becoming-a-b-corp-the-journey-of-carla-heim-and-kasha-huk-b-corp-series'><b>Embracing Purpose Entrepreneurship and Becoming a B-Corp: The Journey of Carla Heim and Kasha Huk</b></a></li><li>Try out the <a href='https://cs-consulting.involve.me/cash-flow-conversion-calculator'><b>Cash Flow Conversion Calculator</b></a> to determine if your business is experiencing a cash flow issue. </li><li>Badger:<a href='https://www.facebook.com/badgerbalm'> <b>Facebook</b></a> |<a href='https://twitter.com/badgerbalmusa'> <b>Twitter</b></a> |<a href='https://www.instagram.com/badgerbalm/'> <b>Instagram</b></a> |<a href='https://www.badgerbalm.com/'> <b>Website</b></a></li><li>Connect with Rebecca: <a href='https://www.linkedin.com/in/rebeccarosehamilton'><b>LinkedIn</b></a></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>When thinking about growing businesses, you may often think it requires heavy financing. However, not having investors doesn&apos;t mean that your company cannot scale. There are many financing options available to you. For a business that wants to focus on its impact and purpose, slow growth may be the right fit for you.</p><p>Slow growth means that you&apos;re strategic about where you put your finances. You invest in your purpose; you also use your profits as a tool to intensify your impact on people and the planet. This is precisely what Badger does.</p><p>Rebecca Hamilton, Badger’s family owner and co-CEO, joins us in this episode. We learn the company’s background and its secrets to success and stability. Rebecca also shares how strategic planning and financial planning factor into the equation. Finally, we reexamine the importance of having a CFO guide you through your company’s finances. </p><p>Tune in to get great insights that you can readily apply to your business to ensure its success and stability! </p><p><b>Here are three reasons why you should listen to the full episode:</b></p><ol><li>Learn about Badger: its inspiration, growth, and advocacy.</li><li>Discover how Badger successfully grew into the business it is today through creative financial planning.</li><li>Get a peek at the process of transition of leadership in business as shared by Rebecca. </li></ol><p><b>Episode Highlights</b></p><ul><li>[05:49] Badger’s Origins</li><li>[07:52] Rebecca’s Background</li><li>[13:07] Public Benefit Corporation Legislation</li><li>[15:05] Badger Becomes B Corp Certified</li><li>[19:01] Challenges During Badger’s Early Days</li><li>[23:09] On Bad Margins</li><li>[25:35] Balancing Product Complexity</li><li>[27:40] Finding Your Niche </li><li>[29:07] Badger’s Secret to Profitability </li><li>[33:21] Badger’s Financing</li><li>[37:38] Badger’s Strategic Planning and Financial Planning</li><li>[40:25] How a CFO Can Help with Financial Planning</li><li>[43:09] Lessons from Transition</li></ul><p><b>Enjoyed This Podcast?</b></p><p>Write a review and share this with your friends.</p><p><b>Connect With Me</b></p><p>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.</p><p><b>Resources</b></p><ul><li>Visit Christina Sjahli’s website! Learn more about innovating and scaling your business through the <a href='https://www.christinasjahli.com/herceojourneypodcast'><b>Her CEO Journey podcast</b></a><b> </b>series.</li><li>Episode 101: <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d026d75/embracing-purpose-entrepreneurship-and-becoming-a-b-corp-the-journey-of-carla-heim-and-kasha-huk-b-corp-series'><b>Embracing Purpose Entrepreneurship and Becoming a B-Corp: The Journey of Carla Heim and Kasha Huk</b></a></li><li>Try out the <a href='https://cs-consulting.involve.me/cash-flow-conversion-calculator'><b>Cash Flow Conversion Calculator</b></a> to determine if your business is experiencing a cash flow issue. </li><li>Badger:<a href='https://www.facebook.com/badgerbalm'> <b>Facebook</b></a> |<a href='https://twitter.com/badgerbalmusa'> <b>Twitter</b></a> |<a href='https://www.instagram.com/badgerbalm/'> <b>Instagram</b></a> |<a href='https://www.badgerbalm.com/'> <b>Website</b></a></li><li>Connect with Rebecca: <a href='https://www.linkedin.com/in/rebeccarosehamilton'><b>LinkedIn</b></a></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Getting Lean: Reduce Waste and Production Costs through Lean Manufacturing - The Journey of Meliora Cleaning Products (Business for Good Series)</title>
			<itunes:title>Getting Lean: Reduce Waste and Production Costs through Lean Manufacturing - The Journey of Meliora Cleaning Products (Business for Good Series)</itunes:title>
			<pubDate>Thu, 22 Jul 2021 04:00:00 GMT</pubDate>
			<itunes:duration>34:48</itunes:duration>
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			<itunes:episode>125</itunes:episode>
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			<description><![CDATA[<p>Businesses exist to provide value to customers while earning profit in the process. Until recently, this approach took the form of pursuing profit at all costs. Nowadays, more businesses are committing to incorporating social and environmental objectives into their plans. It is possible for businesses to grow and profit while minimizing adverse impacts on people and the environment. The key is strategic thinking and innovation.</p><p>As the founder of Meliora Cleaning Products, Kate knows this well. A company committed to using safe ingredients in its products, Meliora aims to positively impact the planet. In this episode, Kate discussed the approach she takes to ensure that sustainability is included in all aspects of her business operations. She also talks about lean manufacturing and just-in-time inventory as strategies to reduce waste and increase efficiency. Finally, we discuss the importance of knowing your numbers and determining the right time to hire a CFO.</p><p>If you want to know what it takes to maintain a profitable and sustainable business with the help of different systems, then tune in to this episode!</p><p><b>3 reasons why you should listen to the full episode:</b></p><ol><li>Discover the environmental problem that Meliora addresses. </li><li>Find out what lean manufacturing and just-in-time inventory are and how they can help reduce waste and lower costs.</li><li>Learn how Kate implements practices, techniques, and changes to grow a sustainable business and achieve her vision for the company.</li></ol><p><b>Episode Highlights</b></p><ul><li>[05:56] Meliora’s Roots</li><li>[08:37] What Sets Meliora Apart</li><li>[10:53] The Product Manufacturing Process</li><li>[13:43] The Cash Flow Planning Process </li><li>[16:08] Setting Meliora’s Pricing and Costs</li><li>[18:00] Making Eco-friendly Decisions</li><li>[19:20] Understanding Lean Manufacturing</li><li>[23:21] How to Apply Lean Manufacturing</li><li>[25:26] The Risks of Just-in-Time Inventory System</li><li>[27:57] The Importance of Understanding the Supply Chain </li><li>[29:51] How Lean Manufacturing Helped While Bootstrapping Meliora </li><li>[30:45] Vision For Meliora</li><li>[32:24] When to Hire a CFO </li></ul><p><b>Enjoyed This Podcast?</b></p><p>Write a review and share this with your friends.</p><p><b>Connect With Me</b></p><p>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.<br/><br/><b>Resources</b></p><ul><li>Try out the <a href='https://cs-consulting.involve.me/cash-flow-conversion-calculator'><b>Cash Flow Conversion Calculator</b></a> to determine if your business is experiencing a cash flow issue. </li><li>Check out <a href='https://meliorameansbetter.com/'><b>Meliora Cleaning Products</b></a></li><li><a href='https://www.amazon.com/Maker-Manufacturer-Organizing-Running-Factory/dp/057850104X'><b>Maker to Manufacturer</b></a> by Kate Jakubas</li><li>Visit Christina Sjahli’s website! Learn more about innovating and scaling your business through the <a href='https://www.christinasjahli.com/herceojourneypodcast'><b>Her CEO Journey podcast</b></a> series.<ul><li>Episode 101: <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d026d75/embracing-purpose-entrepreneurship-and-becoming-a-b-corp-the-journey-of-carla-heim-and-kasha-huk-b-corp-series'><b>Embracing Purpose Entrepreneurship and Becoming a B-Corp: The Journey of Carla Heim and Kasha Huk</b></a></li></ul></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Businesses exist to provide value to customers while earning profit in the process. Until recently, this approach took the form of pursuing profit at all costs. Nowadays, more businesses are committing to incorporating social and environmental objectives into their plans. It is possible for businesses to grow and profit while minimizing adverse impacts on people and the environment. The key is strategic thinking and innovation.</p><p>As the founder of Meliora Cleaning Products, Kate knows this well. A company committed to using safe ingredients in its products, Meliora aims to positively impact the planet. In this episode, Kate discussed the approach she takes to ensure that sustainability is included in all aspects of her business operations. She also talks about lean manufacturing and just-in-time inventory as strategies to reduce waste and increase efficiency. Finally, we discuss the importance of knowing your numbers and determining the right time to hire a CFO.</p><p>If you want to know what it takes to maintain a profitable and sustainable business with the help of different systems, then tune in to this episode!</p><p><b>3 reasons why you should listen to the full episode:</b></p><ol><li>Discover the environmental problem that Meliora addresses. </li><li>Find out what lean manufacturing and just-in-time inventory are and how they can help reduce waste and lower costs.</li><li>Learn how Kate implements practices, techniques, and changes to grow a sustainable business and achieve her vision for the company.</li></ol><p><b>Episode Highlights</b></p><ul><li>[05:56] Meliora’s Roots</li><li>[08:37] What Sets Meliora Apart</li><li>[10:53] The Product Manufacturing Process</li><li>[13:43] The Cash Flow Planning Process </li><li>[16:08] Setting Meliora’s Pricing and Costs</li><li>[18:00] Making Eco-friendly Decisions</li><li>[19:20] Understanding Lean Manufacturing</li><li>[23:21] How to Apply Lean Manufacturing</li><li>[25:26] The Risks of Just-in-Time Inventory System</li><li>[27:57] The Importance of Understanding the Supply Chain </li><li>[29:51] How Lean Manufacturing Helped While Bootstrapping Meliora </li><li>[30:45] Vision For Meliora</li><li>[32:24] When to Hire a CFO </li></ul><p><b>Enjoyed This Podcast?</b></p><p>Write a review and share this with your friends.</p><p><b>Connect With Me</b></p><p>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.<br/><br/><b>Resources</b></p><ul><li>Try out the <a href='https://cs-consulting.involve.me/cash-flow-conversion-calculator'><b>Cash Flow Conversion Calculator</b></a> to determine if your business is experiencing a cash flow issue. </li><li>Check out <a href='https://meliorameansbetter.com/'><b>Meliora Cleaning Products</b></a></li><li><a href='https://www.amazon.com/Maker-Manufacturer-Organizing-Running-Factory/dp/057850104X'><b>Maker to Manufacturer</b></a> by Kate Jakubas</li><li>Visit Christina Sjahli’s website! Learn more about innovating and scaling your business through the <a href='https://www.christinasjahli.com/herceojourneypodcast'><b>Her CEO Journey podcast</b></a> series.<ul><li>Episode 101: <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d026d75/embracing-purpose-entrepreneurship-and-becoming-a-b-corp-the-journey-of-carla-heim-and-kasha-huk-b-corp-series'><b>Embracing Purpose Entrepreneurship and Becoming a B-Corp: The Journey of Carla Heim and Kasha Huk</b></a></li></ul></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>The Circular Approach: Decreasing Plastic Waste with a Sustainable Business — The Journey of Plaine Products (Business for Good Series)</title>
			<itunes:title>The Circular Approach: Decreasing Plastic Waste with a Sustainable Business — The Journey of Plaine Products (Business for Good Series)</itunes:title>
			<pubDate>Thu, 15 Jul 2021 04:00:00 GMT</pubDate>
			<itunes:duration>38:08</itunes:duration>
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			<itunes:episode>124</itunes:episode>
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			<description><![CDATA[<p>All businesses begin with a purpose. Purpose serves as the heart of your business. Your business and the decisions you make should always reflect that purpose. Thus, it significantly impacts the entirety of your business — from the materials you choose for your products to the financial decisions you need to make.</p><p>For Lindsey and Alison, their purpose of providing an environment-friendly alternative to plastic bottles and their desire to reduce their carbon footprint forms the core of their company, Plaine Products. They kept their goal in mind from start to finish, and you can see it reflected in all of their business decisions.</p><p>Tune in to the episode for an insightful discussion on creating long-term profit and supporting your business with alternative financing. In this activity, you will gain a clearer perspective on making decisions that will benefit your purpose and profits.</p><p><b>3 reasons why you should listen to the full episode:</b></p><ol><li>You will find out how much plastic waste has been damaging our planet and how we can make a difference.</li><li>Learn how to face the challenges of innovating and financing your product, from research to development.</li><li>Take inspiration from Lindsey and Alison&apos;s business journey — from scaling a sustainable business to providing solutions!</li></ol><p><b>Episode Highlights</b></p><ul><li>[05:57] The Beginning of Plaine Products</li><li>[09:31] The Issues Plaine Products Addresses</li><li>[10:13] Lindsey’s Blind Side</li><li>[11:34] What Was Going on Before the Launch</li><li>[13:27] The Biggest Challenge During Research Phase</li><li>[14:23] The Beginning of a Sustainable Business</li><li>[18:39] Managing Finances During Research </li><li>[21:17] Challenges in Terms of Innovation, Product, and Process</li><li>[24:24] Step-By-Step Processes in Scaling</li><li>[25:35] Keeping a Sustainable Pace</li><li>[27:28] Why a Loan and Not Investors? </li><li>[28:50] The Structure of Debt Financing </li><li>[30:46] Vision for Plaine Products</li><li>[31:32] Metrics to Measure Progress </li><li>[32:08] Going Global</li><li>[32:32] When Your Business Needs a Part-Time CFO</li><li>[34:45] Their Advice for Female Founders</li></ul><p><b>Enjoyed This Podcast?</b></p><p>Write a review and share this with your friends.</p><p><b>Connect With Me</b></p><p>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.<br/><br/><b>Resources</b></p><ul><li>Visit Christina Sjahli&apos;s website for more insights on business finance on the<a href='https://www.christinasjahli.com/herceojourneypodcast'> Her CEO Journey podcast</a>.</li><li><a href='https://public2.bomamarketing.com/lp/V1viQmO'>Download this Action Guide</a> to help you make clearer business decisions that balance your purpose and profits.</li><li>Identify the financial gaps that can stop you from building a profitable and sustainable business. <a href='https://public2.bomamarketing.com/lp/wbnue2r'>Download this quiz</a>!</li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>All businesses begin with a purpose. Purpose serves as the heart of your business. Your business and the decisions you make should always reflect that purpose. Thus, it significantly impacts the entirety of your business — from the materials you choose for your products to the financial decisions you need to make.</p><p>For Lindsey and Alison, their purpose of providing an environment-friendly alternative to plastic bottles and their desire to reduce their carbon footprint forms the core of their company, Plaine Products. They kept their goal in mind from start to finish, and you can see it reflected in all of their business decisions.</p><p>Tune in to the episode for an insightful discussion on creating long-term profit and supporting your business with alternative financing. In this activity, you will gain a clearer perspective on making decisions that will benefit your purpose and profits.</p><p><b>3 reasons why you should listen to the full episode:</b></p><ol><li>You will find out how much plastic waste has been damaging our planet and how we can make a difference.</li><li>Learn how to face the challenges of innovating and financing your product, from research to development.</li><li>Take inspiration from Lindsey and Alison&apos;s business journey — from scaling a sustainable business to providing solutions!</li></ol><p><b>Episode Highlights</b></p><ul><li>[05:57] The Beginning of Plaine Products</li><li>[09:31] The Issues Plaine Products Addresses</li><li>[10:13] Lindsey’s Blind Side</li><li>[11:34] What Was Going on Before the Launch</li><li>[13:27] The Biggest Challenge During Research Phase</li><li>[14:23] The Beginning of a Sustainable Business</li><li>[18:39] Managing Finances During Research </li><li>[21:17] Challenges in Terms of Innovation, Product, and Process</li><li>[24:24] Step-By-Step Processes in Scaling</li><li>[25:35] Keeping a Sustainable Pace</li><li>[27:28] Why a Loan and Not Investors? </li><li>[28:50] The Structure of Debt Financing </li><li>[30:46] Vision for Plaine Products</li><li>[31:32] Metrics to Measure Progress </li><li>[32:08] Going Global</li><li>[32:32] When Your Business Needs a Part-Time CFO</li><li>[34:45] Their Advice for Female Founders</li></ul><p><b>Enjoyed This Podcast?</b></p><p>Write a review and share this with your friends.</p><p><b>Connect With Me</b></p><p>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.<br/><br/><b>Resources</b></p><ul><li>Visit Christina Sjahli&apos;s website for more insights on business finance on the<a href='https://www.christinasjahli.com/herceojourneypodcast'> Her CEO Journey podcast</a>.</li><li><a href='https://public2.bomamarketing.com/lp/V1viQmO'>Download this Action Guide</a> to help you make clearer business decisions that balance your purpose and profits.</li><li>Identify the financial gaps that can stop you from building a profitable and sustainable business. <a href='https://public2.bomamarketing.com/lp/wbnue2r'>Download this quiz</a>!</li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Her CFO Tips: The Role of a Chief Financial Officer and 5 Benefits They Bring</title>
			<itunes:title>Her CFO Tips: The Role of a Chief Financial Officer and 5 Benefits They Bring</itunes:title>
			<pubDate>Thu, 08 Jul 2021 04:00:00 GMT</pubDate>
			<itunes:duration>8:44</itunes:duration>
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			<itunes:episode>123</itunes:episode>
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			<description><![CDATA[<p>As business leaders, we bear the brunt of the stress and pressure that comes with running a company. So, many of us have the tendency to do everything on our own. However, running a business does not have to be this way. You won&apos;t be able to be an effective leader if you are overworked. Good thing you can ask for the help of a chief financial officer for your company. <br/><br/>Contrary to popular belief, the role of a chief financial officer or CFO entails more than just looking at your numbers. Beyond financial management, a modern CFO helps you evolve your business. For this episode, we go through five key tips on how a CFO can reimagine your company&apos;s finances and align them with your mission. We talk about what a CFO does and how they can help business owners like you. Hiring a CFO can help your business fluorish in more ways than you realize.<br/><br/>Listen to this episode to find out why you should hire a modern CFO for your business!</p><p><b>3 reasons why you should listen to the full episode:</b></p><ol><li>Understand the role of a chief financial officer.</li><li>Learn crucial tips on hiring the benefits of having a modern CFO as a trusted advisor.</li><li>Find out the areas and aspects beyond financial management that a CFO can examine.</li></ol><p><b>Episode Highlights</b></p><ul><li><b>[01:50]</b> What is the Role of a Chief Financial Officer?</li><li><b>[03:16] </b>Tip #1: Presents an Independent Viewpoint</li><li><b>[03:55]</b> Tip #2: Spots Critical Issues in the Business Operation</li><li><b>[04:28]</b> Tip #3: Provides a Business Plan and Strategy Aligned with Why You Founded the Business</li><li><b>[05:30]</b> Tip #4: Assists with Setting Goals and Targets</li><li><b>[06:14]</b> Tip #5: Brings Everything Together into Financial Results You Can Understand</li><li><b>[06:51]</b> The Benefits of Having a Trusted Advisor</li></ul><p><b>Enjoyed This Podcast?<br/></b>Write a review and share this with your friends.</p><p><b>Connect With Me<br/></b>Ready to transform your purpose into an impactful business financial story, profit, and joy?<a href='https://www.christinasjahli.com/lets-chat'> Schedule a chat</a> with me at any time.</p><p><b>Resources</b></p><ul><li>Visit Christina Sjahli&apos;’s website for more insights on business finance on the<a href='https://www.christinasjahli.com/herceojourneypodcast'> Her CEO Journey podcast</a>.</li><li>Chat with Christina and set up a time<a href='https://www.christinasjahli.com/let-s-chat'> here</a>!</li><li>Identify the financial gaps that can stop you from building a profitable and sustainable business. <a href='https://public2.bomamarketing.com/lp/wbnue2r'>Download this quiz</a>!</li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>As business leaders, we bear the brunt of the stress and pressure that comes with running a company. So, many of us have the tendency to do everything on our own. However, running a business does not have to be this way. You won&apos;t be able to be an effective leader if you are overworked. Good thing you can ask for the help of a chief financial officer for your company. <br/><br/>Contrary to popular belief, the role of a chief financial officer or CFO entails more than just looking at your numbers. Beyond financial management, a modern CFO helps you evolve your business. For this episode, we go through five key tips on how a CFO can reimagine your company&apos;s finances and align them with your mission. We talk about what a CFO does and how they can help business owners like you. Hiring a CFO can help your business fluorish in more ways than you realize.<br/><br/>Listen to this episode to find out why you should hire a modern CFO for your business!</p><p><b>3 reasons why you should listen to the full episode:</b></p><ol><li>Understand the role of a chief financial officer.</li><li>Learn crucial tips on hiring the benefits of having a modern CFO as a trusted advisor.</li><li>Find out the areas and aspects beyond financial management that a CFO can examine.</li></ol><p><b>Episode Highlights</b></p><ul><li><b>[01:50]</b> What is the Role of a Chief Financial Officer?</li><li><b>[03:16] </b>Tip #1: Presents an Independent Viewpoint</li><li><b>[03:55]</b> Tip #2: Spots Critical Issues in the Business Operation</li><li><b>[04:28]</b> Tip #3: Provides a Business Plan and Strategy Aligned with Why You Founded the Business</li><li><b>[05:30]</b> Tip #4: Assists with Setting Goals and Targets</li><li><b>[06:14]</b> Tip #5: Brings Everything Together into Financial Results You Can Understand</li><li><b>[06:51]</b> The Benefits of Having a Trusted Advisor</li></ul><p><b>Enjoyed This Podcast?<br/></b>Write a review and share this with your friends.</p><p><b>Connect With Me<br/></b>Ready to transform your purpose into an impactful business financial story, profit, and joy?<a href='https://www.christinasjahli.com/lets-chat'> Schedule a chat</a> with me at any time.</p><p><b>Resources</b></p><ul><li>Visit Christina Sjahli&apos;’s website for more insights on business finance on the<a href='https://www.christinasjahli.com/herceojourneypodcast'> Her CEO Journey podcast</a>.</li><li>Chat with Christina and set up a time<a href='https://www.christinasjahli.com/let-s-chat'> here</a>!</li><li>Identify the financial gaps that can stop you from building a profitable and sustainable business. <a href='https://public2.bomamarketing.com/lp/wbnue2r'>Download this quiz</a>!</li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
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			<title>Her CFO Tips: 3 Steps to Impressing Your Investors with a Mid-Year Financial Review</title>
			<itunes:title>Her CFO Tips: 3 Steps to Impressing Your Investors with a Mid-Year Financial Review</itunes:title>
			<pubDate>Thu, 01 Jul 2021 04:00:00 GMT</pubDate>
			<itunes:duration>5:35</itunes:duration>
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			<itunes:episode>122</itunes:episode>
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			<description><![CDATA[<p>Your relationship with your investors shouldn’t end after you’ve successfully raised capital. It&apos;s vital to update them on the progress of your business. After all, they placed faith in you and your vision. Being proactive in letting your investors know where the money is going will build trust and strengthen investor relationships. You can do this by having a transparent and well-constructed mid-year financial review.</p><p>In this episode, we will talk about three steps you should take to successfully create a mid-year financial review. Aside from impressing your investors, doing so can also help you spot problems and solve them promptly. </p><p>If you want to build up your investor relationships and create accountability for yourself, then tune in to this episode!</p><p><b>3 reasons why you should listen to the full episode: </b></p><ol><li>Learn why doing a financial review after successfully raising capital can help you with investor relationships.</li><li>Find out the three steps you need to take to craft a well-thought-out mid-year financial review.</li><li>Understand the options that you, as a founder, have with regard to your business finance.</li></ol><p><b>Episode Highlights</b></p><ul><li>[00:00] Maintaining Investor Relationships After Capital Raising</li><li>[02:18] Step 1: Review and update the assumptions in your financial model</li><li>[03:23] Step 2: Prepare a financial projection for the next 12 months </li><li>[03:40] Step 3: Review your working capital</li><li>[04:07] Partnering with a CFO </li></ul><p><b>Enjoyed This Podcast?</b></p><p>Write a review and share this with your friends.</p><p><b>Connect With Me</b></p><p>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.<br/><br/><b>Resources</b></p><p>Are you getting ready to raise capital?<b> Identify the financial gaps that can stop you from building a profitable and sustainable business first. </b><a href='https://public2.bomamarketing.com/lp/wbnue2r'><b>Download this quiz</b></a><b>!</b><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Your relationship with your investors shouldn’t end after you’ve successfully raised capital. It&apos;s vital to update them on the progress of your business. After all, they placed faith in you and your vision. Being proactive in letting your investors know where the money is going will build trust and strengthen investor relationships. You can do this by having a transparent and well-constructed mid-year financial review.</p><p>In this episode, we will talk about three steps you should take to successfully create a mid-year financial review. Aside from impressing your investors, doing so can also help you spot problems and solve them promptly. </p><p>If you want to build up your investor relationships and create accountability for yourself, then tune in to this episode!</p><p><b>3 reasons why you should listen to the full episode: </b></p><ol><li>Learn why doing a financial review after successfully raising capital can help you with investor relationships.</li><li>Find out the three steps you need to take to craft a well-thought-out mid-year financial review.</li><li>Understand the options that you, as a founder, have with regard to your business finance.</li></ol><p><b>Episode Highlights</b></p><ul><li>[00:00] Maintaining Investor Relationships After Capital Raising</li><li>[02:18] Step 1: Review and update the assumptions in your financial model</li><li>[03:23] Step 2: Prepare a financial projection for the next 12 months </li><li>[03:40] Step 3: Review your working capital</li><li>[04:07] Partnering with a CFO </li></ul><p><b>Enjoyed This Podcast?</b></p><p>Write a review and share this with your friends.</p><p><b>Connect With Me</b></p><p>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.<br/><br/><b>Resources</b></p><p>Are you getting ready to raise capital?<b> Identify the financial gaps that can stop you from building a profitable and sustainable business first. </b><a href='https://public2.bomamarketing.com/lp/wbnue2r'><b>Download this quiz</b></a><b>!</b><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Funding Your Business: When Should You Bootstrap or Raise Capital Externally? - The Journey of Michelle Eichner</title>
			<itunes:title>Funding Your Business: When Should You Bootstrap or Raise Capital Externally? - The Journey of Michelle Eichner</itunes:title>
			<pubDate>Thu, 24 Jun 2021 04:00:00 GMT</pubDate>
			<itunes:duration>52:34</itunes:duration>
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			<itunes:episode>121</itunes:episode>
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			<description><![CDATA[<p>As a startup company, you may choose to bootstrap your funding. In fact, some business owners find it more comfortable to do so, as was the case for Michelle Eichner and her first company. From bootstrapping her company to success, she talks about her journey to creating a financial model that works. According to Michelle, it is important to make well-researched assumptions and reasonable predictions for business growth, such as when and where to increase or reduce your financial resources. </p><p>Michelle also talks about why she eventually chose to raise capital externally for her second company. Building her digital product was a more competitive venture than her previous emailing platform. She explains why bootstrapping was no longer an option in this case. Furthermore, Michelle tackles the benefits of attracting investors and using special purpose vehicles.</p><p>Do you want to know which type of funding is the best fit for your business? Listen to this episode to know more! </p><p><b>3 reasons why you should listen to the full episode: </b></p><ol><li>Learn how Michelle transitioned from bootstrapping her business to raising capital and seeking investors.</li><li>Explore how using special purpose vehicles can help you raise capital.</li><li> well-researched business projections are crucial for your financial model.</li></ol><p><b>Episode Highlights</b></p><ul><li>[04:53] Starting as an Entrepreneur</li><li>[06:44] Michelle’s Second Company</li><li>[12:14] Bootstrapping for Pivotal Veracity vs Raising Capital for Digitile </li><li>[15:24] What If Digitile Was Founded in the 2000s?</li><li>[18:46] Choosing to Raise Capital for Digitile</li><li>[20:32] Digitile’s Financial Model</li><li>[23:09] The Changing Model of Digitile</li><li>[27:39] The Benefits of SPVs</li><li>[33:01] Determining the Amount of Investment</li><li>[34:51] A Checklist for Capital Raising</li><li>[37:02] Understanding Your Financial Numbers for a Well-Thought Pitch Deck</li><li>[42:52] What Michelle Would Do Differently</li><li>[48:02] Hiring a CFO</li></ul><p><b>Enjoyed This Podcast?</b></p><p>Write a review and share this with your friends.</p><p><b>Connect With Me</b></p><p>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.</p><p><b>Resources</b></p><ul><li>Are you getting ready to raise capital? Identify the financial gaps that can stop you from building a profitable and sustainable business first. <a href='https://public2.bomamarketing.com/lp/wbnue2r'>Download this quiz</a>!</li><li><a href='https://public2.bomamarketing.com/lp/1oWTQq8'>Download this Action Guide</a> to help you determine the best type of funding for your business.</li></ul><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>As a startup company, you may choose to bootstrap your funding. In fact, some business owners find it more comfortable to do so, as was the case for Michelle Eichner and her first company. From bootstrapping her company to success, she talks about her journey to creating a financial model that works. According to Michelle, it is important to make well-researched assumptions and reasonable predictions for business growth, such as when and where to increase or reduce your financial resources. </p><p>Michelle also talks about why she eventually chose to raise capital externally for her second company. Building her digital product was a more competitive venture than her previous emailing platform. She explains why bootstrapping was no longer an option in this case. Furthermore, Michelle tackles the benefits of attracting investors and using special purpose vehicles.</p><p>Do you want to know which type of funding is the best fit for your business? Listen to this episode to know more! </p><p><b>3 reasons why you should listen to the full episode: </b></p><ol><li>Learn how Michelle transitioned from bootstrapping her business to raising capital and seeking investors.</li><li>Explore how using special purpose vehicles can help you raise capital.</li><li> well-researched business projections are crucial for your financial model.</li></ol><p><b>Episode Highlights</b></p><ul><li>[04:53] Starting as an Entrepreneur</li><li>[06:44] Michelle’s Second Company</li><li>[12:14] Bootstrapping for Pivotal Veracity vs Raising Capital for Digitile </li><li>[15:24] What If Digitile Was Founded in the 2000s?</li><li>[18:46] Choosing to Raise Capital for Digitile</li><li>[20:32] Digitile’s Financial Model</li><li>[23:09] The Changing Model of Digitile</li><li>[27:39] The Benefits of SPVs</li><li>[33:01] Determining the Amount of Investment</li><li>[34:51] A Checklist for Capital Raising</li><li>[37:02] Understanding Your Financial Numbers for a Well-Thought Pitch Deck</li><li>[42:52] What Michelle Would Do Differently</li><li>[48:02] Hiring a CFO</li></ul><p><b>Enjoyed This Podcast?</b></p><p>Write a review and share this with your friends.</p><p><b>Connect With Me</b></p><p>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.</p><p><b>Resources</b></p><ul><li>Are you getting ready to raise capital? Identify the financial gaps that can stop you from building a profitable and sustainable business first. <a href='https://public2.bomamarketing.com/lp/wbnue2r'>Download this quiz</a>!</li><li><a href='https://public2.bomamarketing.com/lp/1oWTQq8'>Download this Action Guide</a> to help you determine the best type of funding for your business.</li></ul><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Special Purpose Vehicles and You: Navigating the Legalities Surrounding SPVs - The Journey of McCall Harris</title>
			<itunes:title>Special Purpose Vehicles and You: Navigating the Legalities Surrounding SPVs - The Journey of McCall Harris</itunes:title>
			<pubDate>Thu, 17 Jun 2021 04:00:00 GMT</pubDate>
			<itunes:duration>46:13</itunes:duration>
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			<itunes:episode>120</itunes:episode>
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			<description><![CDATA[<p>There are lots of benefits to using a special purpose vehicle or SPV to raise capital. However, you undermine these advantages if you don’t familiarize yourself with its legal aspects. Handling legal affairs may be intimidating, but it is a necessary aspect of any business venture. If you want to utilize the full potential of an SPV, you need to know how to navigate its legalities.</p><p>In this episode, McCall Harris talks about the legal processes involved with SPVs. She also explains from a legal standpoint why it is a favourable alternative to venture capital funds. In addition, McCall talks about the steps involved in creating and dissolving an SPV. Finally, she provides details behind the legal documents essential in these processes.</p><p>If you are a mission-driven founder who wants to try SPVs for your business, this episode is for you!</p><p><b>3 reasons why you should listen to the full episode: </b></p><ol><li>Understand the step-by-step process of creating an SPV.</li><li>Learn the documents you need for an SPV.</li><li>Find out more about dissolving an SPV, whether in a successful or unsuccessful exit.</li></ol><p><b>Episode Highlights</b></p><ul><li>[05:24] Being a Lawyer and Specializing in SPV</li><li>[07:43] What Is a Special Purpose Vehicle?</li><li>[12:09] The Four-Step Process of Creating an SPV</li><li>[13:47] Benefits of SPVs</li><li>[15:29] Why Does a Cleaner Cap Table Matter?</li><li>[17:50] Legal Documents You Need to Know</li><li>[21:37] Drafting an Operating Agreement</li><li>[26:01] The Terms Included in an Operating Agreement</li><li>[28:03] Legal Aspects of Successful Business Exits</li><li>[34:42] Unsuccessful Business Exits</li><li>[38:44] Other Considerations</li></ul><p><b>Enjoyed This Podcast?<br/></b>Write a review and share this with your friends.</p><p><b>Connect With Me<br/></b>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me.</p><p><b>Resources</b></p><ul><li>Visit Christina Sjahli’s for more insights on raising capital through equity crowdfunding on the<a href='https://www.christinasjahli.com/herceojourneypodcast'> Her CEO Journey podcast</a>.</li><li>Episode 118: <a href='https://www.christinasjahli.com/post/using-a-special-purpose-vehicle-as-an-option-for-capital-raising-the-journey-of-katie-neilson'>Using a Special Purpose Vehicle as an Option for Capital Raising - The Journey of Katie Neilson</a></li><li>Episode 119: <a href='https://www.christinasjahli.com/post/ensure-your-startup-growth-tips-on-capital-raising-using-special-purpose-vehicle'>Ensure Your Startup Growth: Tips on Capital Raising Using Special Purpose Vehicle And Strategic Development</a> </li><li>Are you getting ready for capital raising? <b>Identify the financial gaps that can stop you from building a profitable and sustainable business.</b> <a href='https://public2.bomamarketing.com/lp/wbnue2r'><b>Download this quiz</b></a>!</li><li><a href='https://public2.bomamarketing.com/lp/1oWTQq8'><b>Download this Action Guide</b></a> to help you determine if an SPV is right for your business.</li><li>Assure — The Special Purpose Vehicle Specialist: <a href='https://www.assure.co/'>Website</a> | <a href='https://www.linkedin.com/company/assureco/'>LinkedIn</a></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>There are lots of benefits to using a special purpose vehicle or SPV to raise capital. However, you undermine these advantages if you don’t familiarize yourself with its legal aspects. Handling legal affairs may be intimidating, but it is a necessary aspect of any business venture. If you want to utilize the full potential of an SPV, you need to know how to navigate its legalities.</p><p>In this episode, McCall Harris talks about the legal processes involved with SPVs. She also explains from a legal standpoint why it is a favourable alternative to venture capital funds. In addition, McCall talks about the steps involved in creating and dissolving an SPV. Finally, she provides details behind the legal documents essential in these processes.</p><p>If you are a mission-driven founder who wants to try SPVs for your business, this episode is for you!</p><p><b>3 reasons why you should listen to the full episode: </b></p><ol><li>Understand the step-by-step process of creating an SPV.</li><li>Learn the documents you need for an SPV.</li><li>Find out more about dissolving an SPV, whether in a successful or unsuccessful exit.</li></ol><p><b>Episode Highlights</b></p><ul><li>[05:24] Being a Lawyer and Specializing in SPV</li><li>[07:43] What Is a Special Purpose Vehicle?</li><li>[12:09] The Four-Step Process of Creating an SPV</li><li>[13:47] Benefits of SPVs</li><li>[15:29] Why Does a Cleaner Cap Table Matter?</li><li>[17:50] Legal Documents You Need to Know</li><li>[21:37] Drafting an Operating Agreement</li><li>[26:01] The Terms Included in an Operating Agreement</li><li>[28:03] Legal Aspects of Successful Business Exits</li><li>[34:42] Unsuccessful Business Exits</li><li>[38:44] Other Considerations</li></ul><p><b>Enjoyed This Podcast?<br/></b>Write a review and share this with your friends.</p><p><b>Connect With Me<br/></b>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me.</p><p><b>Resources</b></p><ul><li>Visit Christina Sjahli’s for more insights on raising capital through equity crowdfunding on the<a href='https://www.christinasjahli.com/herceojourneypodcast'> Her CEO Journey podcast</a>.</li><li>Episode 118: <a href='https://www.christinasjahli.com/post/using-a-special-purpose-vehicle-as-an-option-for-capital-raising-the-journey-of-katie-neilson'>Using a Special Purpose Vehicle as an Option for Capital Raising - The Journey of Katie Neilson</a></li><li>Episode 119: <a href='https://www.christinasjahli.com/post/ensure-your-startup-growth-tips-on-capital-raising-using-special-purpose-vehicle'>Ensure Your Startup Growth: Tips on Capital Raising Using Special Purpose Vehicle And Strategic Development</a> </li><li>Are you getting ready for capital raising? <b>Identify the financial gaps that can stop you from building a profitable and sustainable business.</b> <a href='https://public2.bomamarketing.com/lp/wbnue2r'><b>Download this quiz</b></a>!</li><li><a href='https://public2.bomamarketing.com/lp/1oWTQq8'><b>Download this Action Guide</b></a> to help you determine if an SPV is right for your business.</li><li>Assure — The Special Purpose Vehicle Specialist: <a href='https://www.assure.co/'>Website</a> | <a href='https://www.linkedin.com/company/assureco/'>LinkedIn</a></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Ensure Your Startup Growth: Tips on Capital Raising Using Special Purpose Vehicle and Strategic Deployment - The Journey of Tara Spalding</title>
			<itunes:title>Ensure Your Startup Growth: Tips on Capital Raising Using Special Purpose Vehicle and Strategic Deployment - The Journey of Tara Spalding</itunes:title>
			<pubDate>Thu, 10 Jun 2021 04:00:00 GMT</pubDate>
			<itunes:duration>1:01:01</itunes:duration>
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			<description><![CDATA[<p>As a founder, you need to be strategic about your plans for startup growth. Capital raising alone won’t be the solution to your cash flow problems. Instead of focusing on this, you need to know if you’re building a sustainable and profitable business. Because no matter how successful you are at capital raising, it’s pointless if you don’t know how to deploy these resources.</p><p>BoomStartup&apos;s Tara Spalding joins us to discuss the important things you need to keep in mind when raising capital to ensure startup growth. She emphasizes the importance of communication and transparency between BoomStartup and its clients. Through quarterly business surveys, they can track their clients&apos; progress and suggest improvements along the way.</p><p>Tara also shares the programs they have to help founders accelerate their startup growth. We also touch upon the importance of intellectual property and high growth potential. Finally, we learn the value of SPVs in the pre-seed round and CFOs in the seed round.</p><p>If you want to know how an accelerator can be helpful to your startup growth, then this episode is for you. <br/><br/><b>3 reasons why you should listen to the full episode: </b></p><ol><li>Discover how BoomStartUp helps startups grow by giving them guidance and expert advice.</li><li>Learn the different evaluation processes BoomStartup conducts to determine the progress and growth of its clients.</li><li>Find out tips and strategies for intellectual property, capital raising, and when to hire a CFO.</li></ol><p><b>Episode Highlights</b></p><p>- [06:18] Tara’s Background<br/>- [10:28] What BoomStartup Does<br/>- [12:59] What Low Barrier Means<br/>- [16:20] How to Join the Accelerator for Startup Growth<br/>- [19:17] Programs at BoomStartup <br/>- [24:53] Building an Intellectual Property Strategy<br/>- [31:14] High Growth Potential for Startup Growth<br/>- [36:37] Assessing Capital and Progress<br/>- [40:59] Using SPVs at the Pre-Seed Round<br/>- [47:13] What to Look Out for in the Pre-Seed, Seed, and Series A Rounds<br/>- [50:15] Why it Makes Sense to Hire a Part-Time CFO Prior to and After the Seed Round</p><p><b>Enjoyed This Podcast?<br/></b>Write a review and share this with your friends.</p><p><b>Connect With Me<br/></b>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.<br/><b><br/>Resources</b></p><ul><li>Visit Christina Sjahli’s website for more stories on entrepreneurial journeys to success on the <a href='https://www.christinasjahli.com/herceojourneypodcast'>Her CEO Journey podcast</a>.<ul><li>Episode 118: <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4bc9cd66/using-a-special-purpose-vehicle-as-an-option-for-capital-raising-the-journey-of-katie-neilson-alternative-capital-raising-series'>Using a Special Purpose Vehicle as an Option for Capital Raising - The Journey of Katie Neilson</a></li><li>Are you getting ready for capital raising? Identify the financial gaps that can stop you from building a profitable and sustainable business. <a href='https://public2.bomamarketing.com/lp/wbnue2r'>Download this quiz</a>!</li></ul></li><li>Connect with Tara: <a href='https://www.linkedin.com/in/taraspalding/'>LinkedIn</a></li><li><a href='https://boomstartup.com'>BoomStartup</a> — An action-oriented and change-making accelerator that empowers startup growth. Check out their programs:<ul><li><a href='https://boomstartup.com/openup/'>OpenUp</a></li><li><a href='https://boomstartup.com/pitchup/'>PitchUp</a></li><li><a href='https://boomstartup.com/riseup/'>RiseUp</a></li><li><a href='https://boomstartup.com/amplifyup/'>AmplifyUp</a></li></ul></li><li> Check out these Boom backers:<ul><li><a href='http://assure.co'>Assure</a></li></ul></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>As a founder, you need to be strategic about your plans for startup growth. Capital raising alone won’t be the solution to your cash flow problems. Instead of focusing on this, you need to know if you’re building a sustainable and profitable business. Because no matter how successful you are at capital raising, it’s pointless if you don’t know how to deploy these resources.</p><p>BoomStartup&apos;s Tara Spalding joins us to discuss the important things you need to keep in mind when raising capital to ensure startup growth. She emphasizes the importance of communication and transparency between BoomStartup and its clients. Through quarterly business surveys, they can track their clients&apos; progress and suggest improvements along the way.</p><p>Tara also shares the programs they have to help founders accelerate their startup growth. We also touch upon the importance of intellectual property and high growth potential. Finally, we learn the value of SPVs in the pre-seed round and CFOs in the seed round.</p><p>If you want to know how an accelerator can be helpful to your startup growth, then this episode is for you. <br/><br/><b>3 reasons why you should listen to the full episode: </b></p><ol><li>Discover how BoomStartUp helps startups grow by giving them guidance and expert advice.</li><li>Learn the different evaluation processes BoomStartup conducts to determine the progress and growth of its clients.</li><li>Find out tips and strategies for intellectual property, capital raising, and when to hire a CFO.</li></ol><p><b>Episode Highlights</b></p><p>- [06:18] Tara’s Background<br/>- [10:28] What BoomStartup Does<br/>- [12:59] What Low Barrier Means<br/>- [16:20] How to Join the Accelerator for Startup Growth<br/>- [19:17] Programs at BoomStartup <br/>- [24:53] Building an Intellectual Property Strategy<br/>- [31:14] High Growth Potential for Startup Growth<br/>- [36:37] Assessing Capital and Progress<br/>- [40:59] Using SPVs at the Pre-Seed Round<br/>- [47:13] What to Look Out for in the Pre-Seed, Seed, and Series A Rounds<br/>- [50:15] Why it Makes Sense to Hire a Part-Time CFO Prior to and After the Seed Round</p><p><b>Enjoyed This Podcast?<br/></b>Write a review and share this with your friends.</p><p><b>Connect With Me<br/></b>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.<br/><b><br/>Resources</b></p><ul><li>Visit Christina Sjahli’s website for more stories on entrepreneurial journeys to success on the <a href='https://www.christinasjahli.com/herceojourneypodcast'>Her CEO Journey podcast</a>.<ul><li>Episode 118: <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4bc9cd66/using-a-special-purpose-vehicle-as-an-option-for-capital-raising-the-journey-of-katie-neilson-alternative-capital-raising-series'>Using a Special Purpose Vehicle as an Option for Capital Raising - The Journey of Katie Neilson</a></li><li>Are you getting ready for capital raising? Identify the financial gaps that can stop you from building a profitable and sustainable business. <a href='https://public2.bomamarketing.com/lp/wbnue2r'>Download this quiz</a>!</li></ul></li><li>Connect with Tara: <a href='https://www.linkedin.com/in/taraspalding/'>LinkedIn</a></li><li><a href='https://boomstartup.com'>BoomStartup</a> — An action-oriented and change-making accelerator that empowers startup growth. Check out their programs:<ul><li><a href='https://boomstartup.com/openup/'>OpenUp</a></li><li><a href='https://boomstartup.com/pitchup/'>PitchUp</a></li><li><a href='https://boomstartup.com/riseup/'>RiseUp</a></li><li><a href='https://boomstartup.com/amplifyup/'>AmplifyUp</a></li></ul></li><li> Check out these Boom backers:<ul><li><a href='http://assure.co'>Assure</a></li></ul></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Using a Special Purpose Vehicle as an Option for Capital Raising - The Journey of Katie Neilson (Alternative Capital Raising Series)</title>
			<itunes:title>Using a Special Purpose Vehicle as an Option for Capital Raising - The Journey of Katie Neilson (Alternative Capital Raising Series)</itunes:title>
			<pubDate>Thu, 03 Jun 2021 04:00:00 GMT</pubDate>
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			<itunes:episode>118</itunes:episode>
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			<description><![CDATA[<p>As a business owner, you need to raise capital to grow and scale your business. I always believe there are many different ways to raise capital. However, it is easy to get lost because of the various options. If you want to raise capital and get the flexibility to control outcomes, a special purpose vehicle (SPV) may be your answer.</p><p>Today on Her CEO Journey, Katie Neilson discusses capital raising using a special purpose vehicle. She helps us understand this investment vehicle and the benefits this presents for founders and investors. Katie also shares some options you can explore if you’re thinking of using SPV to raise capital.</p><p>If you are a mission-driven founder who is looking for a different method of raising capital, this episode is for you.</p><p><b>3 reasons why you should listen to the full episode: </b></p><ol><li>Determine the difference between a special purpose vehicle and venture capital.</li><li>Learn how a special purpose vehicle can help founders raise capital.</li><li>Find out the benefits of a special purpose vehicle in capital raising.</li></ol><p><b>Episode Highlights</b></p><ul><li>[05:47] Katie&apos;s Journey in Co-Founding Assure</li><li>[08:19] Katie and Her Co-Founder&apos;s Background</li><li>[08:57] What Is a Special Purpose Vehicle?</li><li>[11:50] What Is an Organizer?</li><li>[12:41] The Difference Between SPV and Venture Capital</li><li>[15:42] How Assure Managed to Lower the Cost of SPV</li><li>[18:03] Hybrid Fund: A Combination of SPV and Venture Capital</li><li>[23:51] The Benefits of Special Purpose Vehicle for Founders</li><li>[26:32] Preparation for Fundraising</li><li>[28:34] What Is a Syndication?</li><li>[30:34] Key Takeaways in Fundraising through SVP</li><li>[33:00] How to Set Up an SVP or Work with Assure</li></ul><p><b>Enjoyed This Podcast?<br/></b>Write a review and share this with your friends.</p><p><b>Connect With Me<br/></b>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.</p><p><b>Resources<br/></b>Visit Christina Sjahli’s website for more stories on entrepreneurial journeys to success on the <a href='https://www.christinasjahli.com/herceojourneypodcast'>Her CEO Journey podcast</a>.</p><ul><li>Episode 117: <a href='https://www.christinasjahli.com/post/business-finance-misconceptions-that-hinder-your-success-in-capital-raising'>Thinking of Capital Raising? Address These 5 Business Finance Misconceptions First</a></li><li><a href='https://public2.bomamarketing.com/lp/1oWTQq8'><b>Download this Action Guide</b></a> to help you understand the value of an SPV in raising capital.</li><li>Getting ready for capital raising? <b>Identify your financial gaps first by addressing these five business finance misconceptions.</b> <a href='https://public2.bomamarketing.com/lp/wbnue2r'><b>Download this quiz</b></a>! </li></ul><p>Interested in setting up an SPV or working with <a href='http://assure.co'>Assure</a>? Check out these options:</p><ul><li><a href='https://boomstartup.com/'>BoomStartup</a></li><li><a href='https://syndicates.assure.co/'>Assure Syndicates</a></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>As a business owner, you need to raise capital to grow and scale your business. I always believe there are many different ways to raise capital. However, it is easy to get lost because of the various options. If you want to raise capital and get the flexibility to control outcomes, a special purpose vehicle (SPV) may be your answer.</p><p>Today on Her CEO Journey, Katie Neilson discusses capital raising using a special purpose vehicle. She helps us understand this investment vehicle and the benefits this presents for founders and investors. Katie also shares some options you can explore if you’re thinking of using SPV to raise capital.</p><p>If you are a mission-driven founder who is looking for a different method of raising capital, this episode is for you.</p><p><b>3 reasons why you should listen to the full episode: </b></p><ol><li>Determine the difference between a special purpose vehicle and venture capital.</li><li>Learn how a special purpose vehicle can help founders raise capital.</li><li>Find out the benefits of a special purpose vehicle in capital raising.</li></ol><p><b>Episode Highlights</b></p><ul><li>[05:47] Katie&apos;s Journey in Co-Founding Assure</li><li>[08:19] Katie and Her Co-Founder&apos;s Background</li><li>[08:57] What Is a Special Purpose Vehicle?</li><li>[11:50] What Is an Organizer?</li><li>[12:41] The Difference Between SPV and Venture Capital</li><li>[15:42] How Assure Managed to Lower the Cost of SPV</li><li>[18:03] Hybrid Fund: A Combination of SPV and Venture Capital</li><li>[23:51] The Benefits of Special Purpose Vehicle for Founders</li><li>[26:32] Preparation for Fundraising</li><li>[28:34] What Is a Syndication?</li><li>[30:34] Key Takeaways in Fundraising through SVP</li><li>[33:00] How to Set Up an SVP or Work with Assure</li></ul><p><b>Enjoyed This Podcast?<br/></b>Write a review and share this with your friends.</p><p><b>Connect With Me<br/></b>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.</p><p><b>Resources<br/></b>Visit Christina Sjahli’s website for more stories on entrepreneurial journeys to success on the <a href='https://www.christinasjahli.com/herceojourneypodcast'>Her CEO Journey podcast</a>.</p><ul><li>Episode 117: <a href='https://www.christinasjahli.com/post/business-finance-misconceptions-that-hinder-your-success-in-capital-raising'>Thinking of Capital Raising? Address These 5 Business Finance Misconceptions First</a></li><li><a href='https://public2.bomamarketing.com/lp/1oWTQq8'><b>Download this Action Guide</b></a> to help you understand the value of an SPV in raising capital.</li><li>Getting ready for capital raising? <b>Identify your financial gaps first by addressing these five business finance misconceptions.</b> <a href='https://public2.bomamarketing.com/lp/wbnue2r'><b>Download this quiz</b></a>! </li></ul><p>Interested in setting up an SPV or working with <a href='http://assure.co'>Assure</a>? Check out these options:</p><ul><li><a href='https://boomstartup.com/'>BoomStartup</a></li><li><a href='https://syndicates.assure.co/'>Assure Syndicates</a></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Her CFO Tips: Thinking of Capital Raising? Address These 5 Business Finance Misconceptions First</title>
			<itunes:title>Her CFO Tips: Thinking of Capital Raising? Address These 5 Business Finance Misconceptions First</itunes:title>
			<pubDate>Thu, 27 May 2021 04:00:00 GMT</pubDate>
			<itunes:duration>24:14</itunes:duration>
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			<itunes:episode>117</itunes:episode>
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			<description><![CDATA[<p>It takes hard work to move your purpose-driven business closer to your goal while ensuring that it’s sustainable. As you scale your business, you’ll realize that you need to be profitable to amplify your social impact mission. But before you think about capital raising, first and foremost, you need to understand why you need the extra capital. </p><p>In this episode, I discuss five misconceptions — and a bonus sixth! — on business finance that can cloud your headspace. Clearing out these misconceptions can close gaps in your business finance process you may not even know you had. In doing so, you can make more strategic and informed business decisions for your company’s growth.</p><p>If you are a mission-driven founder who wants to make the best business finance decisions, then this episode is for you!</p><p><b>3 reasons why you should listen to the full episode: </b></p><ol><li>Find out five (plus a bonus one) business finance misconceptions that can cloud your business decisions.</li><li>Identify the gaps in your business and take steps to create solutions.</li><li>Clear your headspace and make the best decisions for you and your business as you look into capital raising.</li></ol><p><b>Episode Highlights</b></p><ul><li>[02:14] Know the Five Misconceptions in Business Finance First Before Going into Capital Raising</li><li>[05:10] #1: High Price and High Volume Equals High Revenue</li><li>[06:42] #2: Fast Growth Means a More Profitable Situation and More Cash Flow</li><li>[19:32] #3: Financing Resolves All Cash Flow Issues</li><li>[11:23] #4: Financial Knowledge Equals Bookkeeping and Taxes</li><li>[14:39] #5: Forecasts are Pointless</li><li>[19:06] Bonus: Getting a Business Loan Is Bad</li></ul><p><b>Enjoyed This Podcast?<br/></b>Write a review and share this with your friends.</p><p><b>Connect With Me<br/></b>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.<br/><br/><b>Resources</b></p><ul><li>Visit Christina Sjahli’s website for more stories on entrepreneurial journeys to success on the <a href='https://www.christinasjahli.com/herceojourneypodcast'>Her CEO Journey podcast</a>.</li><li>Getting ready for capital raising? <b>Identify your financial gaps first by addressing these five business finance misconceptions.</b> <a href='https://public2.bomamarketing.com/lp/wbnue2r'><b>Download this quiz</b></a>! </li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>It takes hard work to move your purpose-driven business closer to your goal while ensuring that it’s sustainable. As you scale your business, you’ll realize that you need to be profitable to amplify your social impact mission. But before you think about capital raising, first and foremost, you need to understand why you need the extra capital. </p><p>In this episode, I discuss five misconceptions — and a bonus sixth! — on business finance that can cloud your headspace. Clearing out these misconceptions can close gaps in your business finance process you may not even know you had. In doing so, you can make more strategic and informed business decisions for your company’s growth.</p><p>If you are a mission-driven founder who wants to make the best business finance decisions, then this episode is for you!</p><p><b>3 reasons why you should listen to the full episode: </b></p><ol><li>Find out five (plus a bonus one) business finance misconceptions that can cloud your business decisions.</li><li>Identify the gaps in your business and take steps to create solutions.</li><li>Clear your headspace and make the best decisions for you and your business as you look into capital raising.</li></ol><p><b>Episode Highlights</b></p><ul><li>[02:14] Know the Five Misconceptions in Business Finance First Before Going into Capital Raising</li><li>[05:10] #1: High Price and High Volume Equals High Revenue</li><li>[06:42] #2: Fast Growth Means a More Profitable Situation and More Cash Flow</li><li>[19:32] #3: Financing Resolves All Cash Flow Issues</li><li>[11:23] #4: Financial Knowledge Equals Bookkeeping and Taxes</li><li>[14:39] #5: Forecasts are Pointless</li><li>[19:06] Bonus: Getting a Business Loan Is Bad</li></ul><p><b>Enjoyed This Podcast?<br/></b>Write a review and share this with your friends.</p><p><b>Connect With Me<br/></b>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.<br/><br/><b>Resources</b></p><ul><li>Visit Christina Sjahli’s website for more stories on entrepreneurial journeys to success on the <a href='https://www.christinasjahli.com/herceojourneypodcast'>Her CEO Journey podcast</a>.</li><li>Getting ready for capital raising? <b>Identify your financial gaps first by addressing these five business finance misconceptions.</b> <a href='https://public2.bomamarketing.com/lp/wbnue2r'><b>Download this quiz</b></a>! </li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Her CFO Tips: Identify the Financial Story Behind Your Marketing Campaigns</title>
			<itunes:title>Her CFO Tips: Identify the Financial Story Behind Your Marketing Campaigns</itunes:title>
			<pubDate>Thu, 20 May 2021 04:00:00 GMT</pubDate>
			<itunes:duration>13:01</itunes:duration>
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			<itunes:episode>116</itunes:episode>
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			<description><![CDATA[<p>We all want what’s best for our company. However, our teams may execute things differently. Often, we see tension between our marketing and finance teams: our companies&apos; creative and analytical branches, respectively. They may not see the eye-to-eye on the best way forward. Marketing may feel that finance is trying to cut their resources. In contrast, finance thinks that marketing is spending too much without measuring results. To resolve this conflict, we need to find a common language between the two sides.</p><p>In this episode, we talk about how you can bridge the gap between marketing and finance through the perspective of a CFO. We share five important questions to ask your marketing team so that you can identify the financial story behind your marketing campaigns. Knowing the answers to these questions is vital data that you need for future decisions.   </p><p>If you’re an entrepreneur looking to bridge the gap between marketing and finance, then this episode is for you! Start asking the right questions so you can get the results you want.  </p><p><b>3 reasons why you should listen to the full episode: </b></p><ol><li>Discover the five questions you need to ask about your marketing process from a CFO’s perspective! </li><li>Understand the importance of each metric and hear examples of how to apply them.   </li><li>Learn the benefits of bridging your marketing and finance process.  </li></ol><p><b>Episode Highlights</b></p><ul><li>[00:02] The Common Gap In Marketing And Finance</li><li>[02:45] Strengthening Your Marketing From a CFO Perspective</li><li>[04:09] The First Question: Business Analysis </li><li>[05:33] The Second Question: Number of Prospects</li><li>[06:31] The Third Question: Lead To Client Conversion Speed</li><li>[08:12] The Fourth Question: Conversion Rate Per Marketing Campaign</li><li>[09:35] The Fifth Question: Bringing the Right Audience</li><li>[10:24] Insights to Bridging Your Marketing And Finance</li></ul><p><b>Enjoyed This Podcast?<br/></b>Write a review and share this with your friends.</p><p><b>Connect With Me<br/></b>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.<br/><br/><b>Resources:</b></p><ul><li>Visit Christina Sjahli’s website for more stories on entrepreneurial journeys to success on the <a href='https://www.christinasjahli.com/herceojourneypodcast'>Her CEO Journey podcast</a>.<ul><li>Episode 111 - <a href='https://www.christinasjahli.com/post/reimagining-business-finance-how-a-holistic-approach-can-help-you-improve-your-business'>Reimagining Business Finance: How a Holistic Approach Can Help You Improve Your Business</a></li></ul></li><li><a href='https://public2.bomamarketing.com/lp/XomS1rz'><b>Download this Action Guide</b></a> to help you understand the financial story behind your marketing campaigns in Toronto, Canada.</li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>We all want what’s best for our company. However, our teams may execute things differently. Often, we see tension between our marketing and finance teams: our companies&apos; creative and analytical branches, respectively. They may not see the eye-to-eye on the best way forward. Marketing may feel that finance is trying to cut their resources. In contrast, finance thinks that marketing is spending too much without measuring results. To resolve this conflict, we need to find a common language between the two sides.</p><p>In this episode, we talk about how you can bridge the gap between marketing and finance through the perspective of a CFO. We share five important questions to ask your marketing team so that you can identify the financial story behind your marketing campaigns. Knowing the answers to these questions is vital data that you need for future decisions.   </p><p>If you’re an entrepreneur looking to bridge the gap between marketing and finance, then this episode is for you! Start asking the right questions so you can get the results you want.  </p><p><b>3 reasons why you should listen to the full episode: </b></p><ol><li>Discover the five questions you need to ask about your marketing process from a CFO’s perspective! </li><li>Understand the importance of each metric and hear examples of how to apply them.   </li><li>Learn the benefits of bridging your marketing and finance process.  </li></ol><p><b>Episode Highlights</b></p><ul><li>[00:02] The Common Gap In Marketing And Finance</li><li>[02:45] Strengthening Your Marketing From a CFO Perspective</li><li>[04:09] The First Question: Business Analysis </li><li>[05:33] The Second Question: Number of Prospects</li><li>[06:31] The Third Question: Lead To Client Conversion Speed</li><li>[08:12] The Fourth Question: Conversion Rate Per Marketing Campaign</li><li>[09:35] The Fifth Question: Bringing the Right Audience</li><li>[10:24] Insights to Bridging Your Marketing And Finance</li></ul><p><b>Enjoyed This Podcast?<br/></b>Write a review and share this with your friends.</p><p><b>Connect With Me<br/></b>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.<br/><br/><b>Resources:</b></p><ul><li>Visit Christina Sjahli’s website for more stories on entrepreneurial journeys to success on the <a href='https://www.christinasjahli.com/herceojourneypodcast'>Her CEO Journey podcast</a>.<ul><li>Episode 111 - <a href='https://www.christinasjahli.com/post/reimagining-business-finance-how-a-holistic-approach-can-help-you-improve-your-business'>Reimagining Business Finance: How a Holistic Approach Can Help You Improve Your Business</a></li></ul></li><li><a href='https://public2.bomamarketing.com/lp/XomS1rz'><b>Download this Action Guide</b></a> to help you understand the financial story behind your marketing campaigns in Toronto, Canada.</li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Growing Your Business through an Accessible and Sustainable Website - The Journey of Alisa Herr (Growth Marketing Series)</title>
			<itunes:title>Growing Your Business through an Accessible and Sustainable Website - The Journey of Alisa Herr (Growth Marketing Series)</itunes:title>
			<pubDate>Thu, 13 May 2021 04:00:00 GMT</pubDate>
			<itunes:duration>44:26</itunes:duration>
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			<itunes:episode>115</itunes:episode>
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			<description><![CDATA[<p>A website can be a bridge between your business and a potential client despite miles of distance. But people come from various walks of life — their abilities, needs, and wants all differ from each other. How can you pique their interest in what you have to offer? </p><p>Joining us is Alisa Herr, CEO of Unity Web Agency. Alisa starts by sharing her journey and struggles to start Unity. She aims to show how important it is to create an accessible and sustainable website. Alisa also shares how her company implemented an equal-pay policy and what this means for her employees. Through all of this, you also need to remember that it’s vital to know your financial numbers so that you can make well-informed decisions for your company’s growth.</p><p>With Alisa’s knowledge, you can equip yourself to face these challenges head-on. You now have more tools to grow your business and still look out for people and the planet. </p><p>If you&apos;re in a position to make your business more accessible, this episode is for you.</p><p><b>3 reasons why you should listen to the full episode: </b></p><ol><li>Gain valuable insights from Alisa’s journey to start her own web design business that promotes inclusivity.</li><li>Learn how you can have an accessible and sustainable website.</li><li>Find out what goals you can set to create a better and more inclusive environment for your team and your clients.</li></ol><p><b>Episode Highlights</b></p><ul><li>[05:50] Alisa’s Journey to Starting Unity Web Agency</li><li>[08:54] The Difference Between Unity and Other Website Agencies</li><li>[10:32] What an Accessible Website Means</li><li>[12:53] How to Make a Website More Accessible</li><li>[17:19] What a Sustainable Website Means</li><li>[20:59] Partnership with Ablr </li><li>[22:56] The Key Components of a Functional and Well-Designed Website </li><li>[29:14] Unity’s Equal Pay Policy</li><li>[34:30] Ensuring Business Profitability and Sustainability</li><li>[36:38] Setting Short-Term and Long-Term Goals</li><li>[40:07] Initial Struggles When Establishing the Agency</li></ul><p><b>Enjoyed This Podcast?<br/></b>Write a review and share this with your friends.</p><p><b>Connect With Me<br/></b>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.</p><p><b>Resources</b></p><ul><li><a href='https://www.christinasjahli.com/post/reimagining-business-finance-how-a-holistic-approach-can-help-you-improve-your-business'>Reimagining Business Finance: How a Holistic Approach Can Help You Improve Your Business</a></li><li><a href='https://public2.bomamarketing.com/lp/4PNspEa'><b>Download this Action Guide</b></a> to help you re-assess the value of an accessible and sustainable website as a part of your growth marketing strategy.</li><li>Episode 112 - <a href='https://www.christinasjahli.com/post/a-deep-dive-into-the-importance-of-an-seo-strategy-the-journey-of-anna-colibri-growth-marketing-s'>A Deep Dive into the Importance of an SEO Strategy</a></li><li>Episode 113 - <a href='https://www.christinasjahli.com/post/get-paid-advertising-work-with-ecosia'>Paid Advertising with Ecosia</a></li><li>Connect with Alisa: <a href='https://www.linkedin.com/in/alisaherr'>LinkedIn</a></li><li>Unity Web Agency: <a href='https://unitywebagency.com/'>Website</a> | <a href='https://twitter.com/unitymakesus'>Twitter</a></li><li><a href='https://bthechange.com/i-earn-the-same-amount-as-my-employees-and-thats-ok-aef30276404'>I Earn the Same Amount as My Employees - and That’s Okay</a> by Alisa Herr</li><li><a href='https://www.wholegraindigital.com/'>Whole Grain Digital</a></li><li><a href='https://www.ecosia.org/'>Ecosia</a> </li><li><a href='https://ablr360.com/'>Ablr</a></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>A website can be a bridge between your business and a potential client despite miles of distance. But people come from various walks of life — their abilities, needs, and wants all differ from each other. How can you pique their interest in what you have to offer? </p><p>Joining us is Alisa Herr, CEO of Unity Web Agency. Alisa starts by sharing her journey and struggles to start Unity. She aims to show how important it is to create an accessible and sustainable website. Alisa also shares how her company implemented an equal-pay policy and what this means for her employees. Through all of this, you also need to remember that it’s vital to know your financial numbers so that you can make well-informed decisions for your company’s growth.</p><p>With Alisa’s knowledge, you can equip yourself to face these challenges head-on. You now have more tools to grow your business and still look out for people and the planet. </p><p>If you&apos;re in a position to make your business more accessible, this episode is for you.</p><p><b>3 reasons why you should listen to the full episode: </b></p><ol><li>Gain valuable insights from Alisa’s journey to start her own web design business that promotes inclusivity.</li><li>Learn how you can have an accessible and sustainable website.</li><li>Find out what goals you can set to create a better and more inclusive environment for your team and your clients.</li></ol><p><b>Episode Highlights</b></p><ul><li>[05:50] Alisa’s Journey to Starting Unity Web Agency</li><li>[08:54] The Difference Between Unity and Other Website Agencies</li><li>[10:32] What an Accessible Website Means</li><li>[12:53] How to Make a Website More Accessible</li><li>[17:19] What a Sustainable Website Means</li><li>[20:59] Partnership with Ablr </li><li>[22:56] The Key Components of a Functional and Well-Designed Website </li><li>[29:14] Unity’s Equal Pay Policy</li><li>[34:30] Ensuring Business Profitability and Sustainability</li><li>[36:38] Setting Short-Term and Long-Term Goals</li><li>[40:07] Initial Struggles When Establishing the Agency</li></ul><p><b>Enjoyed This Podcast?<br/></b>Write a review and share this with your friends.</p><p><b>Connect With Me<br/></b>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.</p><p><b>Resources</b></p><ul><li><a href='https://www.christinasjahli.com/post/reimagining-business-finance-how-a-holistic-approach-can-help-you-improve-your-business'>Reimagining Business Finance: How a Holistic Approach Can Help You Improve Your Business</a></li><li><a href='https://public2.bomamarketing.com/lp/4PNspEa'><b>Download this Action Guide</b></a> to help you re-assess the value of an accessible and sustainable website as a part of your growth marketing strategy.</li><li>Episode 112 - <a href='https://www.christinasjahli.com/post/a-deep-dive-into-the-importance-of-an-seo-strategy-the-journey-of-anna-colibri-growth-marketing-s'>A Deep Dive into the Importance of an SEO Strategy</a></li><li>Episode 113 - <a href='https://www.christinasjahli.com/post/get-paid-advertising-work-with-ecosia'>Paid Advertising with Ecosia</a></li><li>Connect with Alisa: <a href='https://www.linkedin.com/in/alisaherr'>LinkedIn</a></li><li>Unity Web Agency: <a href='https://unitywebagency.com/'>Website</a> | <a href='https://twitter.com/unitymakesus'>Twitter</a></li><li><a href='https://bthechange.com/i-earn-the-same-amount-as-my-employees-and-thats-ok-aef30276404'>I Earn the Same Amount as My Employees - and That’s Okay</a> by Alisa Herr</li><li><a href='https://www.wholegraindigital.com/'>Whole Grain Digital</a></li><li><a href='https://www.ecosia.org/'>Ecosia</a> </li><li><a href='https://ablr360.com/'>Ablr</a></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Achieve Your Company’s Full Potential with Branding and a Partnership Strategy - The Journey of Shelley Mayer (Growth Marketing Series)</title>
			<itunes:title>Achieve Your Company’s Full Potential with Branding and a Partnership Strategy - The Journey of Shelley Mayer (Growth Marketing Series)</itunes:title>
			<pubDate>Thu, 06 May 2021 04:00:00 GMT</pubDate>
			<itunes:duration>37:12</itunes:duration>
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			<itunes:episode>114</itunes:episode>
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			<description><![CDATA[<p>Do you know what it takes to build a successful brand? Perhaps you&apos;re looking for some practical solutions, or maybe you&apos;re in the process of building a brand but have met roadblocks. However, if you&apos;re not actively thinking about building your brand, then it&apos;s time to start. In addition to meeting your sales goals, there&apos;s so much more you can do if you have a clear idea of your brand&apos;s identity.</p><p>Remember: your branding and marketing strategy evolves along with your financial strategy. Brand impact metrics help you forecast your revenue growth and make business decisions without making uneducated guesses. Your company’s brand reflects what you and your business believe in. Through it, you can strengthen your relationship with your customers, inspire and recruit talent, work with people whose vision is aligned with yours, and separate yourself from your competition.</p><p>In this episode, Shelley Mayer discusses the importance of building your brand as a foundation to reaching your company’s full potential. She talks about the value of understanding the core purpose of your organization. Adhering to this can promote growth in your business. Additionally, Shelley discusses the importance of a partnership strategy. Organizations with the same core values and objectives can elevate each other in a mutually beneficial partnership. If done well, a partnership strategy helps promote awareness and growth.</p><p>If you want more valuable tips on successful branding and partnership strategy, this episode is for you.</p><p><b>3 reasons why you should listen to the full episode:</b></p><ol><li>Explore the fundamental strategies in building a successful brand and partnership strategy.</li><li>Discover how Shelley developed her company, Ramp, to elevate the field of brand marketing.</li><li>Learn more about Shelley’s partnership strategy and why business leaders need to consider acquiring one.</li></ol><p><b>Episode Highlights</b></p><ul><li>[07:18] Shelley’s Journey: Building Ramp</li><li>[11:10] Definition and Misconceptions on Branding</li><li>[13:42] Challenges in Building Ramp</li><li>[15:43] Ramp’s B Corp Certification</li><li>[18:48] Being Successful Without a Strong Brand</li><li>[19:25] Signs of Untapped Potential</li><li>[21:22] Benefits of Partnership Marketing</li><li>[23:08] Steps to Building a Successful Partnership Strategy</li><li>[30:05] Why a Partnership Strategy Might Not Work</li><li>[31:02] Financial Journey of Building Ramp</li><li>[34:16] Ramp Looking Forward</li></ul><p><br/><b>Enjoyed This Podcast?<br/></b>Write a review and share this with your friends.<br/><br/><b>Connect With Me<br/></b>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.<b><br/><br/>Resources</b></p><ul><li>Episode 111 - <a href='https://www.christinasjahli.com/post/reimagining-business-finance-how-a-holistic-approach-can-help-you-improve-your-business'>Reimagining Business Finance: How a Holistic Approach Can Help You Improve Your Business</a></li><li>Episode 112 - <a href='https://www.christinasjahli.com/post/a-deep-dive-into-the-importance-of-an-seo-strategy-the-journey-of-anna-colibri-growth-marketing-s'>A Deep Dive into the Importance of an SEO Strategy - The Journey of Anna Colibri (Growth Marketing Series)</a></li><li>Episode 113 - <a href='https://www.christinasjahli.com/post/get-paid-advertising-work-with-ecosia'>Paid Advertising with Ecosia: Grow Your Business and Increase Your Social Impact- The Journey of Ruby Au (Growth Marketing Series) </a></li><li><a href='https://public2.bomamarketing.com/lp/4PNspEa'><b>Download this Action Guide</b></a> to help you understand the value of building your brand and working with partners for growth.</li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Do you know what it takes to build a successful brand? Perhaps you&apos;re looking for some practical solutions, or maybe you&apos;re in the process of building a brand but have met roadblocks. However, if you&apos;re not actively thinking about building your brand, then it&apos;s time to start. In addition to meeting your sales goals, there&apos;s so much more you can do if you have a clear idea of your brand&apos;s identity.</p><p>Remember: your branding and marketing strategy evolves along with your financial strategy. Brand impact metrics help you forecast your revenue growth and make business decisions without making uneducated guesses. Your company’s brand reflects what you and your business believe in. Through it, you can strengthen your relationship with your customers, inspire and recruit talent, work with people whose vision is aligned with yours, and separate yourself from your competition.</p><p>In this episode, Shelley Mayer discusses the importance of building your brand as a foundation to reaching your company’s full potential. She talks about the value of understanding the core purpose of your organization. Adhering to this can promote growth in your business. Additionally, Shelley discusses the importance of a partnership strategy. Organizations with the same core values and objectives can elevate each other in a mutually beneficial partnership. If done well, a partnership strategy helps promote awareness and growth.</p><p>If you want more valuable tips on successful branding and partnership strategy, this episode is for you.</p><p><b>3 reasons why you should listen to the full episode:</b></p><ol><li>Explore the fundamental strategies in building a successful brand and partnership strategy.</li><li>Discover how Shelley developed her company, Ramp, to elevate the field of brand marketing.</li><li>Learn more about Shelley’s partnership strategy and why business leaders need to consider acquiring one.</li></ol><p><b>Episode Highlights</b></p><ul><li>[07:18] Shelley’s Journey: Building Ramp</li><li>[11:10] Definition and Misconceptions on Branding</li><li>[13:42] Challenges in Building Ramp</li><li>[15:43] Ramp’s B Corp Certification</li><li>[18:48] Being Successful Without a Strong Brand</li><li>[19:25] Signs of Untapped Potential</li><li>[21:22] Benefits of Partnership Marketing</li><li>[23:08] Steps to Building a Successful Partnership Strategy</li><li>[30:05] Why a Partnership Strategy Might Not Work</li><li>[31:02] Financial Journey of Building Ramp</li><li>[34:16] Ramp Looking Forward</li></ul><p><br/><b>Enjoyed This Podcast?<br/></b>Write a review and share this with your friends.<br/><br/><b>Connect With Me<br/></b>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.<b><br/><br/>Resources</b></p><ul><li>Episode 111 - <a href='https://www.christinasjahli.com/post/reimagining-business-finance-how-a-holistic-approach-can-help-you-improve-your-business'>Reimagining Business Finance: How a Holistic Approach Can Help You Improve Your Business</a></li><li>Episode 112 - <a href='https://www.christinasjahli.com/post/a-deep-dive-into-the-importance-of-an-seo-strategy-the-journey-of-anna-colibri-growth-marketing-s'>A Deep Dive into the Importance of an SEO Strategy - The Journey of Anna Colibri (Growth Marketing Series)</a></li><li>Episode 113 - <a href='https://www.christinasjahli.com/post/get-paid-advertising-work-with-ecosia'>Paid Advertising with Ecosia: Grow Your Business and Increase Your Social Impact- The Journey of Ruby Au (Growth Marketing Series) </a></li><li><a href='https://public2.bomamarketing.com/lp/4PNspEa'><b>Download this Action Guide</b></a> to help you understand the value of building your brand and working with partners for growth.</li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Paid Advertising with Ecosia: Grow Your Business and Increase Your Social Impact - The Journey of Ruby Au (Growth Marketing Series)</title>
			<itunes:title>Paid Advertising with Ecosia: Grow Your Business and Increase Your Social Impact - The Journey of Ruby Au (Growth Marketing Series)</itunes:title>
			<pubDate>Thu, 29 Apr 2021 04:00:00 GMT</pubDate>
			<itunes:duration>54:21</itunes:duration>
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			<itunes:episode>113</itunes:episode>
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			<description><![CDATA[<p>Can social impact and profit go together? Balancing the two is challenging, and many companies find themselves choosing one or the other. However, Ecosia shows that it’s possible. Ecosia is a green search engine, and they found a way to get their paid advertising revenue work for their social impact goals — planting trees in some of the harshest places around the world.</p><p>In this episode, Ruby Au joins us to talk about Ecosia’s positive impacts on the environment and paid advertising. She shares the sustainable projects that the company has started. Along the way, they’re able to generate high revenue. Ruby also reveals the goals and measures that will guide a business towards or away from its mission. Finally, we discuss how to get paid advertising work and how people can start partnering with Ecosia.  </p><p>This episode is part two of the Growth Marketing Series. It aims to show you that business finance and marketing come together to focus on your purpose. If you invest in paid advertising, your marketing team should look at traffic- and conversion-driven metrics. Furthermore, they should also examine how each campaign results in revenue. Through this, your team becomes financial ambassadors, and you’re better able to make sound data-driven decisions.</p><p>If you want to know more about how to get paid advertising work for profit and social impact, then this episode is for you!</p><p><b>3 reasons why you should listen to the full episode:</b></p><ol><li>Discover the way Ecosia balances profit and social impact.</li><li>Understand how your KPIs will always drive your decisions and investments.</li><li>Learn practical tips on how to get paid advertising to work for you.</li></ol><p><b>Episode Highlights</b></p><ul><li>[06:40] What Led Ruby to Work for Ecosia</li><li>[12:42] How Ecosia Works</li><li>[16:51] The Stakeholder vs. Shareholder Approaches</li><li>[19:52] The Main Mission of Ecosia</li><li>[23:09] Are Your Goals Aligned to Impact?</li><li>[32:21] Ecosia’s User Profile</li><li>[36:06] How Paid Advertising with the Syndicated Partner Network Works</li><li>[42:09] How to Get Paid Advertising to Work for You</li><li>[49:13] Mission and Profit Can Go Together</li></ul><p><b>Enjoyed This Podcast?<br/></b>Write a review and share this with your friends.<br/><br/><b>Connect With Me<br/></b>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat </a>with me.<br/><b><br/>Resources</b></p><ul><li>For more growth marketing strategies, visit the <a href='https://www.christinasjahli.com/herceojourneypodcast'>Her CEO Journey podcast</a> series.</li><li><a href='https://public2.bomamarketing.com/lp/4PNspEa'><b>Download this Action Guide</b></a> to help get paid advertising to work for your business and increase social impact in Toronto, Canada.</li><li>Episode 111 - <a href='https://www.christinasjahli.com/post/reimagining-business-finance-how-a-holistic-approach-can-help-you-improve-your-business'>Reimagining Business Finance: How a Holistic Approach Can Help You Improve Your Business</a></li><li>Episode 112 - <a href='https://www.christinasjahli.com/post/a-deep-dive-into-the-importance-of-an-seo-strategy-the-journey-of-anna-colibri-growth-marketing-s'>A Deep Dive into the Importance of an SEO Strategy - The Journey of Anna Colibri (Growth Marketing Series)</a></li><li><a href='https://drive.google.com/file/d/1gfE6kHSBd-Yn_R1UOS4UMUAcaxX3TAG5/view?usp=sharing'>Purpose to Prosperity Club</a> on Clubhouse</li><li>Connect with Ruby: <a href='https://www.linkedin.com/in/ruby-au-81a5a958/?originalSubdomain=de'>LinkedIn</a></li><li>Start planting trees with <a href='https://www.ecosia.org/?c=en'>Ecosia</a>; Download their <a href='https://info.ecosia.org/mobile'>mobile app</a>.</li></ul><p><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Can social impact and profit go together? Balancing the two is challenging, and many companies find themselves choosing one or the other. However, Ecosia shows that it’s possible. Ecosia is a green search engine, and they found a way to get their paid advertising revenue work for their social impact goals — planting trees in some of the harshest places around the world.</p><p>In this episode, Ruby Au joins us to talk about Ecosia’s positive impacts on the environment and paid advertising. She shares the sustainable projects that the company has started. Along the way, they’re able to generate high revenue. Ruby also reveals the goals and measures that will guide a business towards or away from its mission. Finally, we discuss how to get paid advertising work and how people can start partnering with Ecosia.  </p><p>This episode is part two of the Growth Marketing Series. It aims to show you that business finance and marketing come together to focus on your purpose. If you invest in paid advertising, your marketing team should look at traffic- and conversion-driven metrics. Furthermore, they should also examine how each campaign results in revenue. Through this, your team becomes financial ambassadors, and you’re better able to make sound data-driven decisions.</p><p>If you want to know more about how to get paid advertising work for profit and social impact, then this episode is for you!</p><p><b>3 reasons why you should listen to the full episode:</b></p><ol><li>Discover the way Ecosia balances profit and social impact.</li><li>Understand how your KPIs will always drive your decisions and investments.</li><li>Learn practical tips on how to get paid advertising to work for you.</li></ol><p><b>Episode Highlights</b></p><ul><li>[06:40] What Led Ruby to Work for Ecosia</li><li>[12:42] How Ecosia Works</li><li>[16:51] The Stakeholder vs. Shareholder Approaches</li><li>[19:52] The Main Mission of Ecosia</li><li>[23:09] Are Your Goals Aligned to Impact?</li><li>[32:21] Ecosia’s User Profile</li><li>[36:06] How Paid Advertising with the Syndicated Partner Network Works</li><li>[42:09] How to Get Paid Advertising to Work for You</li><li>[49:13] Mission and Profit Can Go Together</li></ul><p><b>Enjoyed This Podcast?<br/></b>Write a review and share this with your friends.<br/><br/><b>Connect With Me<br/></b>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat </a>with me.<br/><b><br/>Resources</b></p><ul><li>For more growth marketing strategies, visit the <a href='https://www.christinasjahli.com/herceojourneypodcast'>Her CEO Journey podcast</a> series.</li><li><a href='https://public2.bomamarketing.com/lp/4PNspEa'><b>Download this Action Guide</b></a> to help get paid advertising to work for your business and increase social impact in Toronto, Canada.</li><li>Episode 111 - <a href='https://www.christinasjahli.com/post/reimagining-business-finance-how-a-holistic-approach-can-help-you-improve-your-business'>Reimagining Business Finance: How a Holistic Approach Can Help You Improve Your Business</a></li><li>Episode 112 - <a href='https://www.christinasjahli.com/post/a-deep-dive-into-the-importance-of-an-seo-strategy-the-journey-of-anna-colibri-growth-marketing-s'>A Deep Dive into the Importance of an SEO Strategy - The Journey of Anna Colibri (Growth Marketing Series)</a></li><li><a href='https://drive.google.com/file/d/1gfE6kHSBd-Yn_R1UOS4UMUAcaxX3TAG5/view?usp=sharing'>Purpose to Prosperity Club</a> on Clubhouse</li><li>Connect with Ruby: <a href='https://www.linkedin.com/in/ruby-au-81a5a958/?originalSubdomain=de'>LinkedIn</a></li><li>Start planting trees with <a href='https://www.ecosia.org/?c=en'>Ecosia</a>; Download their <a href='https://info.ecosia.org/mobile'>mobile app</a>.</li></ul><p><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>A Deep Dive into the Importance of an SEO Strategy - The Journey of Anna Colibri (Growth Marketing Series)</title>
			<itunes:title>A Deep Dive into the Importance of an SEO Strategy - The Journey of Anna Colibri (Growth Marketing Series)</itunes:title>
			<pubDate>Thu, 22 Apr 2021 04:00:00 GMT</pubDate>
			<itunes:duration>48:47</itunes:duration>
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			<itunes:episode>112</itunes:episode>
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			<description><![CDATA[<p>As a business owner, you need to understand that finance is interconnected with other business activities. A holistic approach to business finance in Toronto, Canada offers significant returns to your business. Moreover, to maximize growth, everyone in your team should be a finance ambassador. Your marketing team should know the return of investment for the growth strategies that they use. Effective information management can help you determine future marketing spending. </p><p>Among these growth marketing strategies, your company may benefit from search engine optimization or SEO. However, an SEO strategy may intimidate some business owners. You may not know much about it, but don’t let this stop you from exploring its potential. An SEO strategy can help your company grow in the long term.</p><p>In this episode, Anna Colibri talks about the importance of a growth marketing strategy. She gives practical tips on developing an SEO strategy to generate more leads and achieve a higher conversion rate. Anna shares tips on what makes a good SEO strategy. She also talks about the necessity of financial knowledge in running a business.</p><p>If you are a mission-driven founder who wants to learn more about the importance of an SEO strategy, then this episode is for you!</p><p><b>3 reasons why you should listen to the full episode:</b></p><ol><li>Learn about the particulars behind SEO.</li><li>Discover the best way to develop an SEO strategy. </li><li>Appreciate the importance of financial knowledge.</li></ol><p><b>Episode Highlights</b></p><ul><li>[06:59] Why Anna Started Her Digital Marketing Company</li><li>[09:54] Prioritizing Marketing in a Business</li><li>[12:15] Anna’s Experience in Marketing</li><li>[14:29] Struggles Businesses Have with SEO</li><li>[19:03] New vs. Established Businesses</li><li>[23:03] Thinking Long-Term</li><li>[25:55] Essential SEO Components</li><li>[28:12] The Importance of Location</li><li>[29:40] Creating Backlinks</li><li>[32:51] Other Methods To Build Links</li><li>[34:35] Why an SEO Strategy Is Worth It</li><li>[36:41] How an SEO Strategy Relates to Sales</li><li>[39:47] SEO vs. Paid Marketing</li><li>[42:19] User Experience In SEO</li><li>[44:08] Changes in Anna’s Financial Knowledge</li></ul><p><b>Enjoyed This Podcast?<br/></b>Write a review and share this with your friends.</p><p><b>Connect With Me<br/></b>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.</p><p><b>Resources:</b></p><ul><li><a href='https://public2.bomamarketing.com/lp/4PNspEa'><b>Download this Action Guide</b></a> to help you understand the importance of and develop an SEO strategy for your business.</li><li>Her CEO Journey Podcast Episode 101 - <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d026d75/embracing-purpose-entrepreneurship-and-becoming-a-b-corp-the-journey-of-carla-heim-and-kasha-huk-b-corp-series'>Embracing Purpose Entrepreneurship and Becoming a B-Corp - The Journey of Carla Heim and Kasha Huk</a></li><li>Her CEO Journey Podcast Episode 111 - <a href='https://www.christinasjahli.com/post/reimagining-business-finance-how-a-holistic-approach-can-help-you-improve-your-business'>Reimagining Business Finance: How a Holistic Approach Can Help You Improve Your Business</a></li><li><a href='https://drive.google.com/file/d/1gfE6kHSBd-Yn_R1UOS4UMUAcaxX3TAG5/view?usp=sharing'><b>Purpose to Prosperity Club</b></a> on Clubhouse</li><li>Connect with Anna:<a href='https://www.linkedin.com/in/annacolibri/'> LinkedIn</a> |<a href='https://www.instagram.com/annacolibri/?hl=en'> Instagram</a></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>As a business owner, you need to understand that finance is interconnected with other business activities. A holistic approach to business finance in Toronto, Canada offers significant returns to your business. Moreover, to maximize growth, everyone in your team should be a finance ambassador. Your marketing team should know the return of investment for the growth strategies that they use. Effective information management can help you determine future marketing spending. </p><p>Among these growth marketing strategies, your company may benefit from search engine optimization or SEO. However, an SEO strategy may intimidate some business owners. You may not know much about it, but don’t let this stop you from exploring its potential. An SEO strategy can help your company grow in the long term.</p><p>In this episode, Anna Colibri talks about the importance of a growth marketing strategy. She gives practical tips on developing an SEO strategy to generate more leads and achieve a higher conversion rate. Anna shares tips on what makes a good SEO strategy. She also talks about the necessity of financial knowledge in running a business.</p><p>If you are a mission-driven founder who wants to learn more about the importance of an SEO strategy, then this episode is for you!</p><p><b>3 reasons why you should listen to the full episode:</b></p><ol><li>Learn about the particulars behind SEO.</li><li>Discover the best way to develop an SEO strategy. </li><li>Appreciate the importance of financial knowledge.</li></ol><p><b>Episode Highlights</b></p><ul><li>[06:59] Why Anna Started Her Digital Marketing Company</li><li>[09:54] Prioritizing Marketing in a Business</li><li>[12:15] Anna’s Experience in Marketing</li><li>[14:29] Struggles Businesses Have with SEO</li><li>[19:03] New vs. Established Businesses</li><li>[23:03] Thinking Long-Term</li><li>[25:55] Essential SEO Components</li><li>[28:12] The Importance of Location</li><li>[29:40] Creating Backlinks</li><li>[32:51] Other Methods To Build Links</li><li>[34:35] Why an SEO Strategy Is Worth It</li><li>[36:41] How an SEO Strategy Relates to Sales</li><li>[39:47] SEO vs. Paid Marketing</li><li>[42:19] User Experience In SEO</li><li>[44:08] Changes in Anna’s Financial Knowledge</li></ul><p><b>Enjoyed This Podcast?<br/></b>Write a review and share this with your friends.</p><p><b>Connect With Me<br/></b>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.</p><p><b>Resources:</b></p><ul><li><a href='https://public2.bomamarketing.com/lp/4PNspEa'><b>Download this Action Guide</b></a> to help you understand the importance of and develop an SEO strategy for your business.</li><li>Her CEO Journey Podcast Episode 101 - <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d026d75/embracing-purpose-entrepreneurship-and-becoming-a-b-corp-the-journey-of-carla-heim-and-kasha-huk-b-corp-series'>Embracing Purpose Entrepreneurship and Becoming a B-Corp - The Journey of Carla Heim and Kasha Huk</a></li><li>Her CEO Journey Podcast Episode 111 - <a href='https://www.christinasjahli.com/post/reimagining-business-finance-how-a-holistic-approach-can-help-you-improve-your-business'>Reimagining Business Finance: How a Holistic Approach Can Help You Improve Your Business</a></li><li><a href='https://drive.google.com/file/d/1gfE6kHSBd-Yn_R1UOS4UMUAcaxX3TAG5/view?usp=sharing'><b>Purpose to Prosperity Club</b></a> on Clubhouse</li><li>Connect with Anna:<a href='https://www.linkedin.com/in/annacolibri/'> LinkedIn</a> |<a href='https://www.instagram.com/annacolibri/?hl=en'> Instagram</a></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Reimagining Business Finance: How a Holistic Approach Can Help You Improve Your Business</title>
			<itunes:title>Reimagining Business Finance: How a Holistic Approach Can Help You Improve Your Business</itunes:title>
			<pubDate>Thu, 15 Apr 2021 04:00:00 GMT</pubDate>
			<itunes:duration>16:07</itunes:duration>
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			<description><![CDATA[<p>What is the first thing that comes to mind when you hear the term “business finance”? Is it money or getting revenue and sales? That’s what many people commonly think; however, finance is more than just numbers. It is deeply tied to our purpose and operations, so much that your financial statements can tell you if your purpose and profit are misaligned.</p><p>In this episode, we talk about viewing business finance in a holistic way. We also examine why we need everyone in our team to become finance ambassadors. Creating this change can bring huge returns to your business, including company culture, purpose, and more. Any mindset shift starts with you, so get out there and take action!</p><p>If you want to learn more about the holistic approach of business finance and finance ambassadors, then this episode is for you!</p><p><b>3 reasons why you should listen to the full episode:<br/></b>1.  Understand why we need to change the way we view business finance.<br/>2.  Learn how business finance is connected to everything in our business.<br/>3.  Discover the power of finance ambassadors.</p><p><b>Episode Highlights<br/>➤   [02:10] </b>Why We Need to See Business Finance Differently<br/><b>➤   [04:55] </b>The Golden Circle<br/><b>➤   [06:42] </b>Connect Business Finance to Your Purpose and Operations<br/><b>➤   [09:24] </b>Everyone in Your Team Needs to Be a Finance Ambassador<br/><b>➤   [13:15] </b>The First Step a Founder and CEO Can Take as a Finance Ambassador <br/><b>➤   [14:04] </b>Results of the Mindset Shift</p><p><b>Enjoyed This Podcast?<br/></b>Write a review and share this with your friends.</p><p><b>Connect With Me<br/></b>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.<br/><b><br/>Resources:<br/>➤   </b>Visit Christina Sjahli’s website for more insights into business finance on the <a href='https://www.christinasjahli.com/herceojourneypodcast'>Her CEO Journey podcast</a> series.<br/><b>➤   </b>Chat with Christina and set up a time <a href='https://www.christinasjahli.com/lets-chat'>here</a>!<br/><b>➤ </b><a href='https://public2.bomamarketing.com/lp/28os6Kp'>Download this Action Guide</a> to guide you in reimagining your business financial process in Toronto, Canada using the holistic approach.  <br/><b>➤   </b><a href='https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447'>Start With Why: How Great Leaders Inspire Everyone To Take Action</a> by Simon Sinek</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>What is the first thing that comes to mind when you hear the term “business finance”? Is it money or getting revenue and sales? That’s what many people commonly think; however, finance is more than just numbers. It is deeply tied to our purpose and operations, so much that your financial statements can tell you if your purpose and profit are misaligned.</p><p>In this episode, we talk about viewing business finance in a holistic way. We also examine why we need everyone in our team to become finance ambassadors. Creating this change can bring huge returns to your business, including company culture, purpose, and more. Any mindset shift starts with you, so get out there and take action!</p><p>If you want to learn more about the holistic approach of business finance and finance ambassadors, then this episode is for you!</p><p><b>3 reasons why you should listen to the full episode:<br/></b>1.  Understand why we need to change the way we view business finance.<br/>2.  Learn how business finance is connected to everything in our business.<br/>3.  Discover the power of finance ambassadors.</p><p><b>Episode Highlights<br/>➤   [02:10] </b>Why We Need to See Business Finance Differently<br/><b>➤   [04:55] </b>The Golden Circle<br/><b>➤   [06:42] </b>Connect Business Finance to Your Purpose and Operations<br/><b>➤   [09:24] </b>Everyone in Your Team Needs to Be a Finance Ambassador<br/><b>➤   [13:15] </b>The First Step a Founder and CEO Can Take as a Finance Ambassador <br/><b>➤   [14:04] </b>Results of the Mindset Shift</p><p><b>Enjoyed This Podcast?<br/></b>Write a review and share this with your friends.</p><p><b>Connect With Me<br/></b>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.<br/><b><br/>Resources:<br/>➤   </b>Visit Christina Sjahli’s website for more insights into business finance on the <a href='https://www.christinasjahli.com/herceojourneypodcast'>Her CEO Journey podcast</a> series.<br/><b>➤   </b>Chat with Christina and set up a time <a href='https://www.christinasjahli.com/lets-chat'>here</a>!<br/><b>➤ </b><a href='https://public2.bomamarketing.com/lp/28os6Kp'>Download this Action Guide</a> to guide you in reimagining your business financial process in Toronto, Canada using the holistic approach.  <br/><b>➤   </b><a href='https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447'>Start With Why: How Great Leaders Inspire Everyone To Take Action</a> by Simon Sinek</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Unlocking Gender Equality: Uplifting Women with Private Equity Investment - The Journey of Darylle Johnson (Equity Crowdfunding Series)</title>
			<itunes:title>Unlocking Gender Equality: Uplifting Women with Private Equity Investment - The Journey of Darylle Johnson (Equity Crowdfunding Series)</itunes:title>
			<pubDate>Thu, 08 Apr 2021 04:00:00 GMT</pubDate>
			<itunes:duration>54:08</itunes:duration>
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			<itunes:episode>110</itunes:episode>
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			<description><![CDATA[<p>As a business owner, equity crowdfunding can be your answer to support and grow your business. On the flip side, have you ever thought about investing in other businesses? If you&apos;re willing to shell out $250 for dinner, why not put that money toward stimulating a for-good business or supporting a cause you believe in? This is precisely how our guest Darylle got into the world of private equity investment. </p><p>In this episode, Darylle Johnson joins us to talk about private equity investment. She tells us how she screens businesses to find out if they&apos;re a good investment opportunity. She notes that specific characteristics can make a business stand out and have high returns. However, investing is risky. Darylle&apos;s here to share her experiences so that you can learn from them.</p><p>Bridge the gender gap and help women take one step closer to financial literacy and independence. If you are interested to know more about private equity investment, then this episode is for you!</p><p><b>3 reasons why you should listen to the full episode:<br/></b>1.  Discover what you need to know about a business before you start investing. <br/>2.  Learn how to approach investing and minimize risk. <br/>3.  Understand that you will make mistakes and learn how to bounce back. </p><p><b>Episode Highlights<br/></b>➤   [07:32] How Darylle Got into Private Equity Investment <br/>➤   [18:12] What to Consider Before a Private Equity Investment<br/>➤   [22:10] Risks in Private Equity Investment<br/>➤   [22:47] SAFE: Stay Away or Do It?<br/>➤   [26:04] Understand the Investment Return<br/>➤   [27:07] Know the Characteristics of the Business<br/>➤   [31:37] Discerning Share Prices in Private Equity Investment<br/>➤   [37:01] Learn as You Go<br/>➤   [42:43] Look at the Team Composition<br/>➤   [45:43] How to Gauge Valuation<br/>➤   [50:37] Empower Women in Investing</p><p><b>Enjoyed This Podcast?<br/></b>Write a review and share this with your friends.</p><p><b>Connect With Me<br/></b><b><em>Ready to transform your purpose into an impactful business financial story, profit, and joy? </em></b><a href='https://www.christinasjahli.com/lets-chat'><b><em>Schedule a chat</em></b></a><b><em> with me at any time.</em></b></p><p><b>Resources:</b><br/>➤  <a href='https://public2.bomamarketing.com/lp/ReBCYlR'><b>Download this Action Guide</b></a> to help you understand more about private equity investment in Toronto, Canada.</p><p>➤   Her CEO Journey Equity Crowdfunding Series:</p><ul><li><a href='https://www.christinasjahli.com/post/creating-successful-marketing-campaign-to-raise-capital'>Creating Successful Marketing Campaign to Raise Capital</a> - The Journey of Trieste Reading</li><li><a href='https://www.christinasjahli.com/post/raising-capital-with-frontfundr'>Raising Capital with FrontFundr: Due Diligence and Managing Finances</a> - The Journey of Jaime McNally</li><li><a href='https://www.christinasjahli.com/post/making-your-way-through-the-legal-side-of-raising-capital-the-journey-of-julie-bogle'>Making Your Way Through the Legal Side of Raising Capital</a> - The Journey of Julie Bogle</li><li><a href='https://www.christinasjahli.com/post/create-your-financial-story-before-raising-capital-the-journey-of-vivian-riley'>Create Your Financial Story Before Raising Capital</a> - The Journey of Vivian Riley</li><li><a href='https://www.christinasjahli.com/post/pushing-boundaries-as-a-woman-of-colour-and-empowering-minorities-through-financial-forecasting'>Pushing Boundaries as a Woman of Colour and Empowering Women Entrepreneurs with Financial Knowledge</a> - The Journey of Stacey Martin</li></ul><p><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>As a business owner, equity crowdfunding can be your answer to support and grow your business. On the flip side, have you ever thought about investing in other businesses? If you&apos;re willing to shell out $250 for dinner, why not put that money toward stimulating a for-good business or supporting a cause you believe in? This is precisely how our guest Darylle got into the world of private equity investment. </p><p>In this episode, Darylle Johnson joins us to talk about private equity investment. She tells us how she screens businesses to find out if they&apos;re a good investment opportunity. She notes that specific characteristics can make a business stand out and have high returns. However, investing is risky. Darylle&apos;s here to share her experiences so that you can learn from them.</p><p>Bridge the gender gap and help women take one step closer to financial literacy and independence. If you are interested to know more about private equity investment, then this episode is for you!</p><p><b>3 reasons why you should listen to the full episode:<br/></b>1.  Discover what you need to know about a business before you start investing. <br/>2.  Learn how to approach investing and minimize risk. <br/>3.  Understand that you will make mistakes and learn how to bounce back. </p><p><b>Episode Highlights<br/></b>➤   [07:32] How Darylle Got into Private Equity Investment <br/>➤   [18:12] What to Consider Before a Private Equity Investment<br/>➤   [22:10] Risks in Private Equity Investment<br/>➤   [22:47] SAFE: Stay Away or Do It?<br/>➤   [26:04] Understand the Investment Return<br/>➤   [27:07] Know the Characteristics of the Business<br/>➤   [31:37] Discerning Share Prices in Private Equity Investment<br/>➤   [37:01] Learn as You Go<br/>➤   [42:43] Look at the Team Composition<br/>➤   [45:43] How to Gauge Valuation<br/>➤   [50:37] Empower Women in Investing</p><p><b>Enjoyed This Podcast?<br/></b>Write a review and share this with your friends.</p><p><b>Connect With Me<br/></b><b><em>Ready to transform your purpose into an impactful business financial story, profit, and joy? </em></b><a href='https://www.christinasjahli.com/lets-chat'><b><em>Schedule a chat</em></b></a><b><em> with me at any time.</em></b></p><p><b>Resources:</b><br/>➤  <a href='https://public2.bomamarketing.com/lp/ReBCYlR'><b>Download this Action Guide</b></a> to help you understand more about private equity investment in Toronto, Canada.</p><p>➤   Her CEO Journey Equity Crowdfunding Series:</p><ul><li><a href='https://www.christinasjahli.com/post/creating-successful-marketing-campaign-to-raise-capital'>Creating Successful Marketing Campaign to Raise Capital</a> - The Journey of Trieste Reading</li><li><a href='https://www.christinasjahli.com/post/raising-capital-with-frontfundr'>Raising Capital with FrontFundr: Due Diligence and Managing Finances</a> - The Journey of Jaime McNally</li><li><a href='https://www.christinasjahli.com/post/making-your-way-through-the-legal-side-of-raising-capital-the-journey-of-julie-bogle'>Making Your Way Through the Legal Side of Raising Capital</a> - The Journey of Julie Bogle</li><li><a href='https://www.christinasjahli.com/post/create-your-financial-story-before-raising-capital-the-journey-of-vivian-riley'>Create Your Financial Story Before Raising Capital</a> - The Journey of Vivian Riley</li><li><a href='https://www.christinasjahli.com/post/pushing-boundaries-as-a-woman-of-colour-and-empowering-minorities-through-financial-forecasting'>Pushing Boundaries as a Woman of Colour and Empowering Women Entrepreneurs with Financial Knowledge</a> - The Journey of Stacey Martin</li></ul><p><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Pushing Boundaries as a Woman of Colour and Empowering Women Entrepreneurs with Financial Knowledge - The Journey of Stacey Martin (Equity Crowdfunding Series)</title>
			<itunes:title>Pushing Boundaries as a Woman of Colour and Empowering Women Entrepreneurs with Financial Knowledge - The Journey of Stacey Martin (Equity Crowdfunding Series)</itunes:title>
			<pubDate>Thu, 01 Apr 2021 04:00:00 GMT</pubDate>
			<itunes:duration>46:08</itunes:duration>
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			<itunes:episode>109</itunes:episode>
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			<description><![CDATA[<p>Growing a company goes beyond passion and creativity. Women of colour, in particular, are at a disadvantage when it comes to raising capital, especially in Toronto, Canada. Pushing boundaries means having confidence in your vision and understanding of financial numbers to provide investors with concrete answers about funding.</p><p><b>Your financial numbers are not your enemy.</b> By switching this mindset, you can push boundaries, empower, and pave the way for future minority leaders and entrepreneurs.</p><p>In this episode, Stacey Martin introduces her fashion brand, Stacey Martin Lifestyle. She shares her journey from building a business to growing it through equity crowdfunding. Stacey also shares the value of understanding your financial numbers. As a Black woman in the fashion industry, she understands that she’s at a disadvantage. Despite this, she acknowledges that her purpose is bigger than herself and persists in pushing boundaries.</p><p>If you’re an entrepreneur or investor of a business for good who wants to know more about pushing boundaries, then this episode is for you!</p><p><b>3 reasons why you should listen to the full episode:<br/></b>1.  Gain valuable insights from how Stacey is growing her business through equity crowdfunding.<br/>2.  Learn the importance of understanding the financials behind the company and hiring a dedicated CFO.<br/>3.  Discover how Stacey is pushing boundaries in the fashion industry as a woman of colour.</p><p><b>Episode Highlights<br/>➤   [08:07]</b> Stacey Martin on Building Her Brand<br/><b>➤   [10:21]</b> Why Stacey Needed to Rebrand Her Business<br/><b>➤   [11:52] </b>The Biggest Challenges Stacey Experienced When She Started<br/><b>➤   [12:40]</b> Using Her Background as a Performer to Become a Better Entrepreneur<br/><b>➤   [16:17] </b>Sustainability and Ethical Practices for Stacey Martin Lifestyle<br/><b>➤   [17:37]</b> Why Stacey Chose Equity Crowdfunding<br/><b>➤   [19:28] </b>How Stacey Will Use the Funds<br/><b>➤   [21:08] </b>Future Plans for Financing, Expanding, and Exit<br/><b>➤   [24:16]</b> How Stacey Understands Financial Numbers<br/><b>➤   [28:15]</b> The Benefits of Understanding Financial Numbers and Hiring a CFO<br/><b>➤   [35:10]</b> Looking Back<br/><b>➤   [38:56]</b> The Effect of COVID-19 on Stacey’s Business<br/><b>➤   [41:05]</b> Stacey’s Equity Crowdfunding Journey</p><p><b>Enjoyed This Podcast?<br/></b>Write a review and share this with your friends.</p><p><b>Connect With Me<br/></b>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.</p><p><b>Resources<br/>➤   </b><a href='https://www.christinasjahli.com/post/creating-successful-marketing-campaign-to-raise-capital'>Creating Successful Marketing Campaign to Raise Capital</a> - The Journey of Trieste Reading<br/><b>➤   </b><a href='https://www.christinasjahli.com/post/raising-capital-with-frontfundr'>Raising Capital with FrontFundr: Due Diligence and Managing Finances</a> - The Journey of Jaime McNally<br/><b>➤   </b><a href='https://www.christinasjahli.com/post/making-your-way-through-the-legal-side-of-raising-capital-the-journey-of-julie-bogle'>Making Your Way Through the Legal Side of Raising Capital</a> - The Journey of Julie Bogle<br/><b>➤   </b><a href='https://www.christinasjahli.com/post/create-your-financial-story-before-raising-capital-the-journey-of-vivian-riley'>Create Your Financial Story Before Raising Capital</a> - The Journey of Vivian Riley<br/><b>➤   </b><a href='https://public2.bomamarketing.com/lp/ReBCYlR'>Download this Action Guide</a> to help you push boundaries by telling the story of your numbers.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Growing a company goes beyond passion and creativity. Women of colour, in particular, are at a disadvantage when it comes to raising capital, especially in Toronto, Canada. Pushing boundaries means having confidence in your vision and understanding of financial numbers to provide investors with concrete answers about funding.</p><p><b>Your financial numbers are not your enemy.</b> By switching this mindset, you can push boundaries, empower, and pave the way for future minority leaders and entrepreneurs.</p><p>In this episode, Stacey Martin introduces her fashion brand, Stacey Martin Lifestyle. She shares her journey from building a business to growing it through equity crowdfunding. Stacey also shares the value of understanding your financial numbers. As a Black woman in the fashion industry, she understands that she’s at a disadvantage. Despite this, she acknowledges that her purpose is bigger than herself and persists in pushing boundaries.</p><p>If you’re an entrepreneur or investor of a business for good who wants to know more about pushing boundaries, then this episode is for you!</p><p><b>3 reasons why you should listen to the full episode:<br/></b>1.  Gain valuable insights from how Stacey is growing her business through equity crowdfunding.<br/>2.  Learn the importance of understanding the financials behind the company and hiring a dedicated CFO.<br/>3.  Discover how Stacey is pushing boundaries in the fashion industry as a woman of colour.</p><p><b>Episode Highlights<br/>➤   [08:07]</b> Stacey Martin on Building Her Brand<br/><b>➤   [10:21]</b> Why Stacey Needed to Rebrand Her Business<br/><b>➤   [11:52] </b>The Biggest Challenges Stacey Experienced When She Started<br/><b>➤   [12:40]</b> Using Her Background as a Performer to Become a Better Entrepreneur<br/><b>➤   [16:17] </b>Sustainability and Ethical Practices for Stacey Martin Lifestyle<br/><b>➤   [17:37]</b> Why Stacey Chose Equity Crowdfunding<br/><b>➤   [19:28] </b>How Stacey Will Use the Funds<br/><b>➤   [21:08] </b>Future Plans for Financing, Expanding, and Exit<br/><b>➤   [24:16]</b> How Stacey Understands Financial Numbers<br/><b>➤   [28:15]</b> The Benefits of Understanding Financial Numbers and Hiring a CFO<br/><b>➤   [35:10]</b> Looking Back<br/><b>➤   [38:56]</b> The Effect of COVID-19 on Stacey’s Business<br/><b>➤   [41:05]</b> Stacey’s Equity Crowdfunding Journey</p><p><b>Enjoyed This Podcast?<br/></b>Write a review and share this with your friends.</p><p><b>Connect With Me<br/></b>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.</p><p><b>Resources<br/>➤   </b><a href='https://www.christinasjahli.com/post/creating-successful-marketing-campaign-to-raise-capital'>Creating Successful Marketing Campaign to Raise Capital</a> - The Journey of Trieste Reading<br/><b>➤   </b><a href='https://www.christinasjahli.com/post/raising-capital-with-frontfundr'>Raising Capital with FrontFundr: Due Diligence and Managing Finances</a> - The Journey of Jaime McNally<br/><b>➤   </b><a href='https://www.christinasjahli.com/post/making-your-way-through-the-legal-side-of-raising-capital-the-journey-of-julie-bogle'>Making Your Way Through the Legal Side of Raising Capital</a> - The Journey of Julie Bogle<br/><b>➤   </b><a href='https://www.christinasjahli.com/post/create-your-financial-story-before-raising-capital-the-journey-of-vivian-riley'>Create Your Financial Story Before Raising Capital</a> - The Journey of Vivian Riley<br/><b>➤   </b><a href='https://public2.bomamarketing.com/lp/ReBCYlR'>Download this Action Guide</a> to help you push boundaries by telling the story of your numbers.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Create Your Financial Story Before Raising Capital - The Journey of Vivian Riley (Equity Crowdfunding Series)</title>
			<itunes:title>Create Your Financial Story Before Raising Capital - The Journey of Vivian Riley (Equity Crowdfunding Series)</itunes:title>
			<pubDate>Thu, 25 Mar 2021 04:00:00 GMT</pubDate>
			<itunes:duration>54:54</itunes:duration>
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			<itunes:episode>108</itunes:episode>
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			<description><![CDATA[<p>Do you know where your business is going in a few years? Answering this question is crucial in equity crowdfunding and any capital raising. It’s not enough to know the past story (bookkeeping) and comply to pay your taxes every year. Financial forecasts are vital to show your investors that your vision is profitable and sustainable. But here&apos;s the tricky part: it&apos;s dynamic. You need to consistently update your numbers and adapt to an ever-changing business environment.<br/><br/>In this episode, Vivian Riley talks about her preparations before raising capital with equity crowdfunding. She notes that having solid financial records, forward-looking view and marketing strategies helped her build her network of investors. We now have more opportunities and options when raising funds, and it’s important that we’re prepared every step of the way.<br/><br/>If you want to be ready to raise funds for your business, this episode is for you!<br/><br/><b>3 reasons why you should listen to the full episode:<br/></b>1.  Learn the benefits of hybrid financing that includes equity crowdfunding.<br/>2.  Discover how historical data, financial forecasts, and consistent reviews can help you prepare to raise capital. <br/>3.  Understand that investors need to be confident in both you and the business.<br/><br/><b>Episode Highlights<br/>➤   [07:09] </b>Vivian’s Experience and Business <br/><b>➤   [14:47]</b> Building Your Recurring Revenue <br/><b>➤   [18:28]</b> Hybrid Business Financing and Equity Crowdfunding <br/><b>➤   [24:00] </b>What to Do Before Raising Capital<br/><b>➤   [28:47] </b>How to Build Reasonable Financial Forecasts <br/><b>➤   [31:19] </b>Key Steps to Investor Relationships <br/><b>➤   [33:13] </b>Helpful Tools for Business Finance<br/><b>➤   [39:33]</b> Team Dynamics and Management in Times of Crisis<br/><b>➤   [47:42]</b> Vivian’s Advice on When and How to Raise Capital<br/><b>➤   [49:57]</b> Benefits of Creating Early Momentum and Strong Financials in Equity Crowdfunding<br/><br/><b>Enjoyed This Podcast?<br/></b>Write a review and share this with your friends.</p><p><b>Connect With Me<br/></b>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.<br/><b><br/>Resources<br/>➤   </b>Visit Christina Sjahli’s website for more insights on raising capital through equity crowdfunding on the <a href='https://www.christinasjahli.com/herceojourneypodcast'>Her CEO Journey podcast</a>.<br/><b>➤ </b><a href='https://public2.bomamarketing.com/lp/ReBCYlR'><b>Download this Action Guide</b></a><b> </b>to help you create your financial story before raising capital in Toronto, Canada.</p><p><br/><b>➤   </b>Her CEO Journey Equity Crowdfunding Series:</p><ul><li><a href='https://www.christinasjahli.com/post/creating-successful-marketing-campaign-to-raise-capital'>Creating Successful Marketing Campaign to Raise Capital</a> - The Journey of Trieste Reading</li><li><a href='https://www.christinasjahli.com/post/raising-capital-with-frontfundr'>Raising Capital with FrontFundr: Due Diligence and Managing Finances</a> - The Journey of Jaime McNally</li><li><a href='https://www.christinasjahli.com/post/making-your-way-through-the-legal-side-of-raising-capital-the-journey-of-julie-bogle'>Making Your Way Through the Legal Side of Raising Capital</a> - The Journey of Julie Bogle</li></ul><p><b>➤   </b>Connect with Vivian: <a href='https://www.linkedin.com/in/vivian-riley-cpa-cma-0b0138a0/?originalSubdomain=ca'>LinkedIn</a> | <a href='mailto:vivian@renovationfind.com'>Email</a><br/><b>➤   </b><a href='https://www.renovationfind.com/'>RenovationFind</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Do you know where your business is going in a few years? Answering this question is crucial in equity crowdfunding and any capital raising. It’s not enough to know the past story (bookkeeping) and comply to pay your taxes every year. Financial forecasts are vital to show your investors that your vision is profitable and sustainable. But here&apos;s the tricky part: it&apos;s dynamic. You need to consistently update your numbers and adapt to an ever-changing business environment.<br/><br/>In this episode, Vivian Riley talks about her preparations before raising capital with equity crowdfunding. She notes that having solid financial records, forward-looking view and marketing strategies helped her build her network of investors. We now have more opportunities and options when raising funds, and it’s important that we’re prepared every step of the way.<br/><br/>If you want to be ready to raise funds for your business, this episode is for you!<br/><br/><b>3 reasons why you should listen to the full episode:<br/></b>1.  Learn the benefits of hybrid financing that includes equity crowdfunding.<br/>2.  Discover how historical data, financial forecasts, and consistent reviews can help you prepare to raise capital. <br/>3.  Understand that investors need to be confident in both you and the business.<br/><br/><b>Episode Highlights<br/>➤   [07:09] </b>Vivian’s Experience and Business <br/><b>➤   [14:47]</b> Building Your Recurring Revenue <br/><b>➤   [18:28]</b> Hybrid Business Financing and Equity Crowdfunding <br/><b>➤   [24:00] </b>What to Do Before Raising Capital<br/><b>➤   [28:47] </b>How to Build Reasonable Financial Forecasts <br/><b>➤   [31:19] </b>Key Steps to Investor Relationships <br/><b>➤   [33:13] </b>Helpful Tools for Business Finance<br/><b>➤   [39:33]</b> Team Dynamics and Management in Times of Crisis<br/><b>➤   [47:42]</b> Vivian’s Advice on When and How to Raise Capital<br/><b>➤   [49:57]</b> Benefits of Creating Early Momentum and Strong Financials in Equity Crowdfunding<br/><br/><b>Enjoyed This Podcast?<br/></b>Write a review and share this with your friends.</p><p><b>Connect With Me<br/></b>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.<br/><b><br/>Resources<br/>➤   </b>Visit Christina Sjahli’s website for more insights on raising capital through equity crowdfunding on the <a href='https://www.christinasjahli.com/herceojourneypodcast'>Her CEO Journey podcast</a>.<br/><b>➤ </b><a href='https://public2.bomamarketing.com/lp/ReBCYlR'><b>Download this Action Guide</b></a><b> </b>to help you create your financial story before raising capital in Toronto, Canada.</p><p><br/><b>➤   </b>Her CEO Journey Equity Crowdfunding Series:</p><ul><li><a href='https://www.christinasjahli.com/post/creating-successful-marketing-campaign-to-raise-capital'>Creating Successful Marketing Campaign to Raise Capital</a> - The Journey of Trieste Reading</li><li><a href='https://www.christinasjahli.com/post/raising-capital-with-frontfundr'>Raising Capital with FrontFundr: Due Diligence and Managing Finances</a> - The Journey of Jaime McNally</li><li><a href='https://www.christinasjahli.com/post/making-your-way-through-the-legal-side-of-raising-capital-the-journey-of-julie-bogle'>Making Your Way Through the Legal Side of Raising Capital</a> - The Journey of Julie Bogle</li></ul><p><b>➤   </b>Connect with Vivian: <a href='https://www.linkedin.com/in/vivian-riley-cpa-cma-0b0138a0/?originalSubdomain=ca'>LinkedIn</a> | <a href='mailto:vivian@renovationfind.com'>Email</a><br/><b>➤   </b><a href='https://www.renovationfind.com/'>RenovationFind</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Making Your Way Through the Legal Side of Raising Capital - The Journey of Julie Bogle (Equity Crowdfunding Series)</title>
			<itunes:title>Making Your Way Through the Legal Side of Raising Capital - The Journey of Julie Bogle (Equity Crowdfunding Series)</itunes:title>
			<pubDate>Thu, 18 Mar 2021 04:00:00 GMT</pubDate>
			<itunes:duration>39:04</itunes:duration>
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			<itunes:episode>107</itunes:episode>
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			<description><![CDATA[<p>Are you planning to scale your business? Perhaps you consider equity crowdfunding as a way to raise capital. While equity crowdfunding can help your business grow, first understand if equity crowdfunding can benefit your business. Furthermore, you have to be knowledgeable of the different sides of this capital raising, including the legal side. </p><p>In this episode, Julie Bogle, an attorney from the Canadian law firm BLG joins us to discuss the different ways of raising capital. She notes the various exemptions and capital raising that will suit different kinds of investors. Julie encourages mission-driven female entrepreneurs and business owners to hire experts to fill in knowledge gaps in your team and lawyers to handle the legal side of your equity crowdfunding campaign. Learn to solve problems even before they appear!</p><p>If you want to know more about the benefits of hiring experts and lawyers to ensure the success of your equity crowdfunding campaign, then this episode is for you!</p><p><b>3 reasons why you should listen to the full episode:<br/></b>1.  Discover the different ways you can raise funds and the different kinds of investors available.<br/>2.  Learn the importance of rules and jurisdictions before you start your equity crowdfunding campaign.<br/>3.  Understand why it’s essential to hire experts and find a lawyer who’ll help you tend your crowdfunding campaign’s legalities.</p><p><b>Episode Highlights<br/>➤   [06:34]</b> Julie’s Background<br/><b>➤   [09:35]</b> Raising Capital as Women Entrepreneurs<br/><b>➤   [12:22] </b>Expand Your Focus<br/><b>➤   [14:31] </b>Types of Investors and Ways to Grow Your Business Finances<br/><b>➤   [18:37]</b> When Raising Capital through Equity Crowdfunding Makes Sense for Your Business<br/><b>➤   [21:47] </b>Why Rules and Jurisdiction Matter in Equity Crowdfunding<br/><b>➤   [25:07]</b> Know Your Exit Strategy and Cap Table<br/><b>➤   [28:25]</b> Things You Need to Know When Researching on Funding Platforms<br/><b>➤   [33:44]</b> Qualities of a Good Lawyer</p><p><b>Enjoyed This Podcast?<br/></b>Write a review and share this with your friends.</p><p><b>Connect With Me<br/></b><b><em>Ready to transform your purpose into an impactful business financial story, profit, and joy? </em></b><a href='https://www.christinasjahli.com/lets-chat'><b><em>Schedule a chat</em></b></a><b><em> with me at any time.<br/><br/></em></b><b>Resources<br/>➤   </b>Visit Christina Sjahli’s website to learn about managing your balance sheet on the <a href='https://www.christinasjahli.com/herceojourneypodcast'>Her CEO Journey podcast</a> series.<br/><br/><b>➤ </b><a href='https://public2.bomamarketing.com/lp/ReBCYlR'><b>Download this Action Guide</b></a><b> </b>to help you navigate the legal side of raising capital through equity crowdfunding in Toronto, Canada.<br/><br/><b>➤   </b>Learn more about equity crowdfunding from a marketing, business finance, and due diligence perspective by tuning into our previous interviews with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/48138c01/raising-capital-with-frontfundr-due-diligence-managing-finances-and-putting-the-numbers-together-the-journey-of-jaime-mcnally-equity-crowdfunding-series'>Jaime McNally</a> and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/49c3f460/creating-successful-marketing-campaign-to-raise-capital-the-journey-of-trieste-reading-equity-crowdfunding-series'>Trieste Reading</a>. </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Are you planning to scale your business? Perhaps you consider equity crowdfunding as a way to raise capital. While equity crowdfunding can help your business grow, first understand if equity crowdfunding can benefit your business. Furthermore, you have to be knowledgeable of the different sides of this capital raising, including the legal side. </p><p>In this episode, Julie Bogle, an attorney from the Canadian law firm BLG joins us to discuss the different ways of raising capital. She notes the various exemptions and capital raising that will suit different kinds of investors. Julie encourages mission-driven female entrepreneurs and business owners to hire experts to fill in knowledge gaps in your team and lawyers to handle the legal side of your equity crowdfunding campaign. Learn to solve problems even before they appear!</p><p>If you want to know more about the benefits of hiring experts and lawyers to ensure the success of your equity crowdfunding campaign, then this episode is for you!</p><p><b>3 reasons why you should listen to the full episode:<br/></b>1.  Discover the different ways you can raise funds and the different kinds of investors available.<br/>2.  Learn the importance of rules and jurisdictions before you start your equity crowdfunding campaign.<br/>3.  Understand why it’s essential to hire experts and find a lawyer who’ll help you tend your crowdfunding campaign’s legalities.</p><p><b>Episode Highlights<br/>➤   [06:34]</b> Julie’s Background<br/><b>➤   [09:35]</b> Raising Capital as Women Entrepreneurs<br/><b>➤   [12:22] </b>Expand Your Focus<br/><b>➤   [14:31] </b>Types of Investors and Ways to Grow Your Business Finances<br/><b>➤   [18:37]</b> When Raising Capital through Equity Crowdfunding Makes Sense for Your Business<br/><b>➤   [21:47] </b>Why Rules and Jurisdiction Matter in Equity Crowdfunding<br/><b>➤   [25:07]</b> Know Your Exit Strategy and Cap Table<br/><b>➤   [28:25]</b> Things You Need to Know When Researching on Funding Platforms<br/><b>➤   [33:44]</b> Qualities of a Good Lawyer</p><p><b>Enjoyed This Podcast?<br/></b>Write a review and share this with your friends.</p><p><b>Connect With Me<br/></b><b><em>Ready to transform your purpose into an impactful business financial story, profit, and joy? </em></b><a href='https://www.christinasjahli.com/lets-chat'><b><em>Schedule a chat</em></b></a><b><em> with me at any time.<br/><br/></em></b><b>Resources<br/>➤   </b>Visit Christina Sjahli’s website to learn about managing your balance sheet on the <a href='https://www.christinasjahli.com/herceojourneypodcast'>Her CEO Journey podcast</a> series.<br/><br/><b>➤ </b><a href='https://public2.bomamarketing.com/lp/ReBCYlR'><b>Download this Action Guide</b></a><b> </b>to help you navigate the legal side of raising capital through equity crowdfunding in Toronto, Canada.<br/><br/><b>➤   </b>Learn more about equity crowdfunding from a marketing, business finance, and due diligence perspective by tuning into our previous interviews with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/48138c01/raising-capital-with-frontfundr-due-diligence-managing-finances-and-putting-the-numbers-together-the-journey-of-jaime-mcnally-equity-crowdfunding-series'>Jaime McNally</a> and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/49c3f460/creating-successful-marketing-campaign-to-raise-capital-the-journey-of-trieste-reading-equity-crowdfunding-series'>Trieste Reading</a>. </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Raising Capital with FrontFundr: Due Diligence, Managing Finances, and Putting the Numbers Together - The Journey of Jaime McNally (Equity Crowdfunding Series)</title>
			<itunes:title>Raising Capital with FrontFundr: Due Diligence, Managing Finances, and Putting the Numbers Together - The Journey of Jaime McNally (Equity Crowdfunding Series)</itunes:title>
			<pubDate>Thu, 11 Mar 2021 05:00:00 GMT</pubDate>
			<itunes:duration>22:42</itunes:duration>
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			<itunes:episode>106</itunes:episode>
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			<description><![CDATA[<p>As mission-driven female entrepreneurs, we know our companies inside and out. But do we know everything we need for growth? How much is your business worth? Can you really do everything alone? Do you have all the data you need?</p><p>In this episode, FrontFundr&apos;s Jaime McNally joins us to share the processes FrontFundr&apos;s Venture team executes to help companies raise capital. She also discusses the role and importance of valuing a business in equity crowdfunding. We also touch on the best practices in managing finances and data and the process of raising capital through convertible debt.</p><p>Tune in to the episode to learn how to learn the best practices for achieving growth!</p><p><b>3 reasons why you should listen to the full episode:<br/></b>1.  Learn the role of valuing a business in raising capital.<br/>2.  Find out some of the best practices for business growth.<br/>3.  Identify the best deal structure and common struggles ventures experience when raising capital and how to deal with them.</p><p><b>Episode Highlights<br/>➤   [02:55] </b>Explaining key terminologies<br/><b>➤   [04:15]</b> Why knowing your business’s worth is important<br/><b>➤   [05:26] </b>Three processes to implement to determine the value of your business<br/><b>➤   [07:26]</b> How FrontFundr works<br/><b>➤   [08:56] </b>The benefits and risks involved in equity crowdfunding<br/><b>➤   [09:54] </b>Handling business finances with your CFO<br/><b>➤   [11:03]</b> Industries FrontFundr works with<br/><b>➤   [11:37]</b> The Due Diligence Processes<br/><b>➤   [13:48]</b> Where valuing a business comes in<br/><b>➤   [16:43]</b> Raising capital through convertible debt and/or hybrid financing with FrontFundr<br/><b>➤   [18:10]</b> Common struggles with ventures when raising capital<br/><b>➤   [19:46]</b> From equity crowdfunding to initial public offering (IPO) </p><p><b>Enjoyed This Podcast?<br/></b>Write a review and share this with your friends.</p><p><b>Connect With Me<br/></b>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.<b><em><br/><br/></em></b><b>Resources<br/>➤   </b>Visit Christina Sjahli’s website to learn about managing your balance sheet on the <a href='https://www.christinasjahli.com/herceojourneypodcast'>Her CEO Journey podcast</a> series.<br/><br/><b>➤ </b><a href='https://public2.bomamarketing.com/lp/ReBCYlR'><b>Download this Action Guide</b></a><b> </b>to help you do your due diligence, manage your finances in Toronto, Canada, and put the numbers together.</p><p><b>➤   </b>Learn more about equity crowdfunding from a marketing perspective by tuning into our previous interview with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/49c3f460/creating-successful-marketing-campaign-to-raise-capital-the-journey-of-trieste-reading-equity-crowdfunding-series'>Trieste Reading</a>. </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>As mission-driven female entrepreneurs, we know our companies inside and out. But do we know everything we need for growth? How much is your business worth? Can you really do everything alone? Do you have all the data you need?</p><p>In this episode, FrontFundr&apos;s Jaime McNally joins us to share the processes FrontFundr&apos;s Venture team executes to help companies raise capital. She also discusses the role and importance of valuing a business in equity crowdfunding. We also touch on the best practices in managing finances and data and the process of raising capital through convertible debt.</p><p>Tune in to the episode to learn how to learn the best practices for achieving growth!</p><p><b>3 reasons why you should listen to the full episode:<br/></b>1.  Learn the role of valuing a business in raising capital.<br/>2.  Find out some of the best practices for business growth.<br/>3.  Identify the best deal structure and common struggles ventures experience when raising capital and how to deal with them.</p><p><b>Episode Highlights<br/>➤   [02:55] </b>Explaining key terminologies<br/><b>➤   [04:15]</b> Why knowing your business’s worth is important<br/><b>➤   [05:26] </b>Three processes to implement to determine the value of your business<br/><b>➤   [07:26]</b> How FrontFundr works<br/><b>➤   [08:56] </b>The benefits and risks involved in equity crowdfunding<br/><b>➤   [09:54] </b>Handling business finances with your CFO<br/><b>➤   [11:03]</b> Industries FrontFundr works with<br/><b>➤   [11:37]</b> The Due Diligence Processes<br/><b>➤   [13:48]</b> Where valuing a business comes in<br/><b>➤   [16:43]</b> Raising capital through convertible debt and/or hybrid financing with FrontFundr<br/><b>➤   [18:10]</b> Common struggles with ventures when raising capital<br/><b>➤   [19:46]</b> From equity crowdfunding to initial public offering (IPO) </p><p><b>Enjoyed This Podcast?<br/></b>Write a review and share this with your friends.</p><p><b>Connect With Me<br/></b>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.<b><em><br/><br/></em></b><b>Resources<br/>➤   </b>Visit Christina Sjahli’s website to learn about managing your balance sheet on the <a href='https://www.christinasjahli.com/herceojourneypodcast'>Her CEO Journey podcast</a> series.<br/><br/><b>➤ </b><a href='https://public2.bomamarketing.com/lp/ReBCYlR'><b>Download this Action Guide</b></a><b> </b>to help you do your due diligence, manage your finances in Toronto, Canada, and put the numbers together.</p><p><b>➤   </b>Learn more about equity crowdfunding from a marketing perspective by tuning into our previous interview with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/49c3f460/creating-successful-marketing-campaign-to-raise-capital-the-journey-of-trieste-reading-equity-crowdfunding-series'>Trieste Reading</a>. </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Creating Successful Marketing Campaign to Raise Capital - The Journey of Trieste Reading (Equity Crowdfunding Series)</title>
			<itunes:title>Creating Successful Marketing Campaign to Raise Capital - The Journey of Trieste Reading (Equity Crowdfunding Series)</itunes:title>
			<pubDate>Thu, 04 Mar 2021 05:00:00 GMT</pubDate>
			<itunes:duration>50:11</itunes:duration>
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			<itunes:episode>105</itunes:episode>
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			<description><![CDATA[<p>As frustrating as it may seem, the reality is female business founders are significantly underfunded compared to male founders. Equity crowdfunding helps build community and excitement around a business.</p><p>In this episode of <em>Her CEO Journey,</em> Trieste Reading talks about effective marketing for equity crowdfunding. She introduces FrontFundr, a platform you can use to raise capital for your mission-driven business. She also talks about creating a great pitch deck to attract investors.</p><p>If you’re a woman with a vision, aiming to create an effective market campaign for equity crowdfunding, then this episode is for you!</p><p><b>3 reasons why you should listen to the full episode:<br/></b>1.  Learn about FrontFundr as an online platform you can use to campaign for your business and raise capital.<br/>2.  Discover the critical marketing pillars for raising capital.<br/>3.  Know about the importance of a target capital raise as a predictor of a successful campaign.</p><p><b>Episode Highlights<br/>➤   [07:08] </b>How Trieste&apos;s journey with FrontFundr Started<br/><b>➤   [10:35]</b> How to get over risky investments<br/><b>➤   [14:22]</b> How the funding landscape changed in the past year<br/><b>➤   [16:44] </b>How FrontFundr helps in marketing your business<br/><b>➤   [19:32]</b> What steps to take next<br/><b>➤   [22:42]</b> Which companies can raise capital with FrontFundr?<br/><b>➤   [25:49]</b> Customer vs. investor acquisition <br/><b>➤   [26:48]</b> Easy and hard industries in raising capital<br/><b>➤   [29:37]</b> FrontFundr&apos;s role in raising capital<br/><b>➤   [30:15]</b> Marketing pillars to raise capital<br/><b>➤   [33:45]</b> The minimum following needed<br/><b>➤   [36:57]</b> Successful vs. unsuccessful campaigns<br/><b>➤   [42:44]</b> Creating a great pitch deck<br/><b>➤   [46:08]</b> Advice on marketing for equity crowdfunding for female founders</p><p><b>Enjoyed This Podcast?<br/></b>Write a review and share this with your friends.</p><p><b>Connect With Me<br/></b>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.<b><em><br/><br/></em></b><b>Resources<br/>➤   </b>Visit Christina Sjahli’s website to learn about managing your balance sheet on the <a href='https://www.christinasjahli.com/herceojourneypodcast'>Her CEO Journey podcast</a> series.<br/><b>➤   </b><a href='https://public2.bomamarketing.com/lp/ReBCYlR'><b>Download this Action Guide</b></a> to learn more about marketing in capital raising in Toronto, Canada.<br/><b>➤   </b>Learn about<b> </b>B-Corp Certified business and building business as a force for good by tuning into our previous interviews with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d026d75/embracing-purpose-entrepreneurship-and-becoming-a-b-corp-the-journey-of-carla-heim-and-kasha-huk-b-corp-series'>B-Lab Canada</a>, <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4de9e95d/how-a-b-corp-marketing-agency-builds-a-better-future-the-journey-of-kim-fuller-b-corp-series'>Kim Fuller</a>, <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4a50bbf4/what-grow-ensemble-learns-in-becoming-a-b-corp-the-journey-of-annie-bright-and-cory-ames-b-corp-series'>Annie Bright, and Cory Ames</a>, and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/495010e8/how-cultivating-capital-is-empowering-businesses-to-become-more-sustainable-the-journey-of-carolina-miranda-b-corp-series'>Carolina Miranda</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>As frustrating as it may seem, the reality is female business founders are significantly underfunded compared to male founders. Equity crowdfunding helps build community and excitement around a business.</p><p>In this episode of <em>Her CEO Journey,</em> Trieste Reading talks about effective marketing for equity crowdfunding. She introduces FrontFundr, a platform you can use to raise capital for your mission-driven business. She also talks about creating a great pitch deck to attract investors.</p><p>If you’re a woman with a vision, aiming to create an effective market campaign for equity crowdfunding, then this episode is for you!</p><p><b>3 reasons why you should listen to the full episode:<br/></b>1.  Learn about FrontFundr as an online platform you can use to campaign for your business and raise capital.<br/>2.  Discover the critical marketing pillars for raising capital.<br/>3.  Know about the importance of a target capital raise as a predictor of a successful campaign.</p><p><b>Episode Highlights<br/>➤   [07:08] </b>How Trieste&apos;s journey with FrontFundr Started<br/><b>➤   [10:35]</b> How to get over risky investments<br/><b>➤   [14:22]</b> How the funding landscape changed in the past year<br/><b>➤   [16:44] </b>How FrontFundr helps in marketing your business<br/><b>➤   [19:32]</b> What steps to take next<br/><b>➤   [22:42]</b> Which companies can raise capital with FrontFundr?<br/><b>➤   [25:49]</b> Customer vs. investor acquisition <br/><b>➤   [26:48]</b> Easy and hard industries in raising capital<br/><b>➤   [29:37]</b> FrontFundr&apos;s role in raising capital<br/><b>➤   [30:15]</b> Marketing pillars to raise capital<br/><b>➤   [33:45]</b> The minimum following needed<br/><b>➤   [36:57]</b> Successful vs. unsuccessful campaigns<br/><b>➤   [42:44]</b> Creating a great pitch deck<br/><b>➤   [46:08]</b> Advice on marketing for equity crowdfunding for female founders</p><p><b>Enjoyed This Podcast?<br/></b>Write a review and share this with your friends.</p><p><b>Connect With Me<br/></b>Ready to transform your purpose into an impactful business financial story, profit, and joy? <a href='https://www.christinasjahli.com/lets-chat'>Schedule a chat</a> with me at any time.<b><em><br/><br/></em></b><b>Resources<br/>➤   </b>Visit Christina Sjahli’s website to learn about managing your balance sheet on the <a href='https://www.christinasjahli.com/herceojourneypodcast'>Her CEO Journey podcast</a> series.<br/><b>➤   </b><a href='https://public2.bomamarketing.com/lp/ReBCYlR'><b>Download this Action Guide</b></a> to learn more about marketing in capital raising in Toronto, Canada.<br/><b>➤   </b>Learn about<b> </b>B-Corp Certified business and building business as a force for good by tuning into our previous interviews with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d026d75/embracing-purpose-entrepreneurship-and-becoming-a-b-corp-the-journey-of-carla-heim-and-kasha-huk-b-corp-series'>B-Lab Canada</a>, <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4de9e95d/how-a-b-corp-marketing-agency-builds-a-better-future-the-journey-of-kim-fuller-b-corp-series'>Kim Fuller</a>, <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4a50bbf4/what-grow-ensemble-learns-in-becoming-a-b-corp-the-journey-of-annie-bright-and-cory-ames-b-corp-series'>Annie Bright, and Cory Ames</a>, and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/495010e8/how-cultivating-capital-is-empowering-businesses-to-become-more-sustainable-the-journey-of-carolina-miranda-b-corp-series'>Carolina Miranda</a>.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>How Cultivating Capital is Empowering Businesses to Become More Sustainable - The Journey of Carolina Miranda (B-Corp Series)</title>
			<itunes:title>How Cultivating Capital is Empowering Businesses to Become More Sustainable - The Journey of Carolina Miranda (B-Corp Series)</itunes:title>
			<pubDate>Thu, 25 Feb 2021 05:00:00 GMT</pubDate>
			<itunes:duration>48:54</itunes:duration>
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			<itunes:episode>104</itunes:episode>
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			<description><![CDATA[What does it take to turn your business into a force for good? <br/><br/>To start, you need to have a powerful mission. <br/><br/>You also need to offer services and products that help people. <br/><br/>And you need to make a profit to affect change. <br/><br/>But that’s not all. <br/><br/>You also need to incorporate sustainability into your business model and practices. <br/><br/>Making your business more sustainable isn’t easy, but it is possible—especially with help.  <br/><br/>That’s where sustainability expert and B-corp consultant Carolina Miranda comes in. With her company, she helps businesses take the step from dreaming to action. <br/><br/>In our conversation today, Carolina explains in detail the process of becoming B-corp certified, what the impact assessment means, and how to begin incorporating sustainable practices into your work. <br/><br/>You’ll learn how service-based businesses can rethink their sustainability, what challenges you might face when conducting an impact assessment, and why it’s critical to prioritize profitability. <br/><br/><b>About my guest:</b><br/>Carolina Miranda is the founder and CEO of Cultivating Capital, a certified B-corp that helps small businesses implement more sustainable business practices. As an entrepreneur and certified green business, sustainability, and B-corp consultant, Miranda works with business leaders from the ground up to rethink their company practices, prioritize sustainability, and start the journey of becoming B-corp certified. Her company is currently in the process of launching the B Impact Collective, a membership community designed to unite business leaders who are passionate about B-corp certification. <br/><br/><b>In this episode we talk about:</b><br/>➤ Why Carolina was drawn to the idea of B-corps<b> (6:01)</b><br/>➤ How to focus on sustainability in business <b>(9:41)</b><br/>➤ The best way to become a B-corp <b>(12:53)</b><br/>➤ How to take advantage of the impact assessment <b>(16:07)</b><br/>➤ The challenges you might face in assessing your business <b>(19:38)</b><br/>➤ How service-based businesses can score B-corp points <b>(28:00)</b><br/>➤ Rethinking your business model and practices <b>(31:56)</b><br/>➤ How to maintain your B-corp certification <b>(37:00)</b><br/>➤ Shifting your perspective on business finances <b>(39:44)</b><br/>➤ Balancing sustainability with profit<b> (45:11)</b><br/><br/><b>Relevant episodes:</b><br/>➤ Episode 101: <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d026d75/embracing-purpose-entrepreneurship-and-becoming-a-b-corp-the-journey-of-carla-heim-and-kasha-huk-b-corp-series'>Embracing Purpose Entrepreneurship and Becoming a B-Corp - The Journey of Carla Heim and Kasha Huk </a><br/>➤ Episode 102: <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4de9e95d/how-a-b-corp-marketing-agency-builds-a-better-future-the-journey-of-kim-fuller-b-corp-series'>How a B-Corp Marketing Agency Builds a Better Future - The Journey of Kim Fuller</a><br/>➤ Episode 103: <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4a50bbf4/what-grow-ensemble-learns-in-becoming-a-b-corp-the-journey-of-annie-bright-and-cory-ames-b-corp-series'>What Grow Ensemble Learns in Becoming a B-Corp - The Journey of Annie Bright and Cory Ames</a><br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://www.christinasjahli.com/lets-chat'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.</em></b><em><br/><br/></em><b>Connect with Carolina Miranda:</b><br/>➤ <a href='https://www.cultivatingcapital.com/'>Website</a> <br/>➤ <a href='https://www.linkedin.com/in/greenbizconsultant/'>Linkedin</a> <br/>➤ <a href='https://bcorporation.net/'>Certified B-Corporation</a><br/><br/><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[What does it take to turn your business into a force for good? <br/><br/>To start, you need to have a powerful mission. <br/><br/>You also need to offer services and products that help people. <br/><br/>And you need to make a profit to affect change. <br/><br/>But that’s not all. <br/><br/>You also need to incorporate sustainability into your business model and practices. <br/><br/>Making your business more sustainable isn’t easy, but it is possible—especially with help.  <br/><br/>That’s where sustainability expert and B-corp consultant Carolina Miranda comes in. With her company, she helps businesses take the step from dreaming to action. <br/><br/>In our conversation today, Carolina explains in detail the process of becoming B-corp certified, what the impact assessment means, and how to begin incorporating sustainable practices into your work. <br/><br/>You’ll learn how service-based businesses can rethink their sustainability, what challenges you might face when conducting an impact assessment, and why it’s critical to prioritize profitability. <br/><br/><b>About my guest:</b><br/>Carolina Miranda is the founder and CEO of Cultivating Capital, a certified B-corp that helps small businesses implement more sustainable business practices. As an entrepreneur and certified green business, sustainability, and B-corp consultant, Miranda works with business leaders from the ground up to rethink their company practices, prioritize sustainability, and start the journey of becoming B-corp certified. Her company is currently in the process of launching the B Impact Collective, a membership community designed to unite business leaders who are passionate about B-corp certification. <br/><br/><b>In this episode we talk about:</b><br/>➤ Why Carolina was drawn to the idea of B-corps<b> (6:01)</b><br/>➤ How to focus on sustainability in business <b>(9:41)</b><br/>➤ The best way to become a B-corp <b>(12:53)</b><br/>➤ How to take advantage of the impact assessment <b>(16:07)</b><br/>➤ The challenges you might face in assessing your business <b>(19:38)</b><br/>➤ How service-based businesses can score B-corp points <b>(28:00)</b><br/>➤ Rethinking your business model and practices <b>(31:56)</b><br/>➤ How to maintain your B-corp certification <b>(37:00)</b><br/>➤ Shifting your perspective on business finances <b>(39:44)</b><br/>➤ Balancing sustainability with profit<b> (45:11)</b><br/><br/><b>Relevant episodes:</b><br/>➤ Episode 101: <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d026d75/embracing-purpose-entrepreneurship-and-becoming-a-b-corp-the-journey-of-carla-heim-and-kasha-huk-b-corp-series'>Embracing Purpose Entrepreneurship and Becoming a B-Corp - The Journey of Carla Heim and Kasha Huk </a><br/>➤ Episode 102: <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4de9e95d/how-a-b-corp-marketing-agency-builds-a-better-future-the-journey-of-kim-fuller-b-corp-series'>How a B-Corp Marketing Agency Builds a Better Future - The Journey of Kim Fuller</a><br/>➤ Episode 103: <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4a50bbf4/what-grow-ensemble-learns-in-becoming-a-b-corp-the-journey-of-annie-bright-and-cory-ames-b-corp-series'>What Grow Ensemble Learns in Becoming a B-Corp - The Journey of Annie Bright and Cory Ames</a><br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://www.christinasjahli.com/lets-chat'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.</em></b><em><br/><br/></em><b>Connect with Carolina Miranda:</b><br/>➤ <a href='https://www.cultivatingcapital.com/'>Website</a> <br/>➤ <a href='https://www.linkedin.com/in/greenbizconsultant/'>Linkedin</a> <br/>➤ <a href='https://bcorporation.net/'>Certified B-Corporation</a><br/><br/><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>What Grow Ensemble Learns in Becoming a B-Corp - The Journey of Annie Bright and Cory Ames (B-Corp Series)</title>
			<itunes:title>What Grow Ensemble Learns in Becoming a B-Corp - The Journey of Annie Bright and Cory Ames (B-Corp Series)</itunes:title>
			<pubDate>Thu, 18 Feb 2021 05:00:00 GMT</pubDate>
			<itunes:duration>28:42</itunes:duration>
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			<itunes:episode>103</itunes:episode>
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			<description><![CDATA[<p>What qualities do you need to make a difference in the world? <br/><br/>Obviously, you need passion, motivation, and persistence, but you also need something else. <br/><br/>Adaptability. <br/><br/>To make a true impact with your business, you have to be prepared to adapt your mission and goals. <br/><br/>That’s what Cory Ames and Annie Bright did with their company, Grow Ensemble. <br/><br/>What started as a digital marketing agency for businesses turned into a global community dedicated to social and environmental change. <br/><br/>In our conversation today, we talk about how Cory and Annie built and adapted their business and why they’re so passionate about sustainability. <br/><br/>Along the way, you’ll gather insight on the challenges of becoming a B-corp certified business when your business is at a start-up stage and learn why it’s important to choose your customers and strategic partners with care. <br/><br/><b>About my guests:<br/></b>Cory Ames is the CEO and co-founder of Grow Ensemble, a company that shares resources and sustainable solutions for environmental and social causes. Annie Bright is the co-founder and director of partnerships at Grow Ensemble. With backgrounds in digital marketing and law, respectively, Cory and Annie have built Grow Ensemble into a global community of individuals and businesses eager to sustainable solutions to major problems. They have a podcast, blog, partnership program, and directory of impact-driven businesses to support. <br/><br/><b>In this episode we talk about:<br/></b>➤ How Annie became interested in immigration and supporting refugees <b>(5:48)</b><br/>➤ How Cory learned about the B-Corp community <b>(7:11)</b><br/>➤ How Grow Ensemble evolved from digital marketing services to impact solutions <b>(10:02)</b><br/>➤ The process of preparing to become a B-Corp <b>(12:01)</b><br/>➤ Managing your finances as an aspiring B-Corp <b>(15:52)</b><br/>➤ How Annie and Cory choose the people they work with<b> (17:55)</b><br/>➤ Balancing profit and impact<b> (22:04)<br/><br/>Relevant episodes:</b><br/>➤ Episode 101: <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d026d75/embracing-purpose-entrepreneurship-and-becoming-a-b-corp-the-journey-of-carla-heim-and-kasha-huk-b-corp-series'>Embracing Purpose Entrepreneurship and Becoming a B-Corp - The Journey of Carla Heim and Kasha Huk </a><br/>➤ Episode 102: <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4de9e95d/how-a-b-corp-marketing-agency-builds-a-better-future-the-journey-of-kim-fuller-b-corp-series'>How a B-Corp Marketing Agency Builds a Better Future - The Journey of Kim Fuller</a><br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://www.christinasjahli.com/lets-chat'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Annie and Cory:</b><br/>➤ <a href='https://growensemble.com/'>Website</a> <br/>➤ <a href='https://www.linkedin.com/in/ann-bright-3521b965/'>Annie Bright’s Linkedin</a> <br/>➤ <a href='https://www.linkedin.com/in/amescory/'>Cory Ames’ Linkedin</a> <br/>➤ <a href='https://growensemble.com/her-ceo/'>Exclusive offer from Grow Ensemble<br/></a>➤ <a href='https://bcorporation.net/'>Certified B-Corporation</a><a href='https://growensemble.com/her-ceo/'> </a><br/>➤ <a href='https://www.un.org/sustainabledevelopment/sustainable-development-goals/'>The United Nations’ Sustainable Development Goals</a> </p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>What qualities do you need to make a difference in the world? <br/><br/>Obviously, you need passion, motivation, and persistence, but you also need something else. <br/><br/>Adaptability. <br/><br/>To make a true impact with your business, you have to be prepared to adapt your mission and goals. <br/><br/>That’s what Cory Ames and Annie Bright did with their company, Grow Ensemble. <br/><br/>What started as a digital marketing agency for businesses turned into a global community dedicated to social and environmental change. <br/><br/>In our conversation today, we talk about how Cory and Annie built and adapted their business and why they’re so passionate about sustainability. <br/><br/>Along the way, you’ll gather insight on the challenges of becoming a B-corp certified business when your business is at a start-up stage and learn why it’s important to choose your customers and strategic partners with care. <br/><br/><b>About my guests:<br/></b>Cory Ames is the CEO and co-founder of Grow Ensemble, a company that shares resources and sustainable solutions for environmental and social causes. Annie Bright is the co-founder and director of partnerships at Grow Ensemble. With backgrounds in digital marketing and law, respectively, Cory and Annie have built Grow Ensemble into a global community of individuals and businesses eager to sustainable solutions to major problems. They have a podcast, blog, partnership program, and directory of impact-driven businesses to support. <br/><br/><b>In this episode we talk about:<br/></b>➤ How Annie became interested in immigration and supporting refugees <b>(5:48)</b><br/>➤ How Cory learned about the B-Corp community <b>(7:11)</b><br/>➤ How Grow Ensemble evolved from digital marketing services to impact solutions <b>(10:02)</b><br/>➤ The process of preparing to become a B-Corp <b>(12:01)</b><br/>➤ Managing your finances as an aspiring B-Corp <b>(15:52)</b><br/>➤ How Annie and Cory choose the people they work with<b> (17:55)</b><br/>➤ Balancing profit and impact<b> (22:04)<br/><br/>Relevant episodes:</b><br/>➤ Episode 101: <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d026d75/embracing-purpose-entrepreneurship-and-becoming-a-b-corp-the-journey-of-carla-heim-and-kasha-huk-b-corp-series'>Embracing Purpose Entrepreneurship and Becoming a B-Corp - The Journey of Carla Heim and Kasha Huk </a><br/>➤ Episode 102: <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4de9e95d/how-a-b-corp-marketing-agency-builds-a-better-future-the-journey-of-kim-fuller-b-corp-series'>How a B-Corp Marketing Agency Builds a Better Future - The Journey of Kim Fuller</a><br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://www.christinasjahli.com/lets-chat'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Annie and Cory:</b><br/>➤ <a href='https://growensemble.com/'>Website</a> <br/>➤ <a href='https://www.linkedin.com/in/ann-bright-3521b965/'>Annie Bright’s Linkedin</a> <br/>➤ <a href='https://www.linkedin.com/in/amescory/'>Cory Ames’ Linkedin</a> <br/>➤ <a href='https://growensemble.com/her-ceo/'>Exclusive offer from Grow Ensemble<br/></a>➤ <a href='https://bcorporation.net/'>Certified B-Corporation</a><a href='https://growensemble.com/her-ceo/'> </a><br/>➤ <a href='https://www.un.org/sustainabledevelopment/sustainable-development-goals/'>The United Nations’ Sustainable Development Goals</a> </p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>How a B-Corp Marketing Agency Builds a Better Future - The Journey of Kim Fuller (B-Corp Series)</title>
			<itunes:title>How a B-Corp Marketing Agency Builds a Better Future - The Journey of Kim Fuller (B-Corp Series)</itunes:title>
			<pubDate>Thu, 11 Feb 2021 05:00:00 GMT</pubDate>
			<itunes:duration>45:27</itunes:duration>
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			<itunes:episode>102</itunes:episode>
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			<description><![CDATA[Business owners are told we can’t have it all. <br/><br/>You can’t give back and increase your profits. <br/><br/>You can’t devote your attention to your customers and take good care of your employees. <br/><br/>You can’t have a socially-driven business that actually makes good money. <br/><br/>Right? <br/><br/>Wrong. <br/><br/>The truth is: your business can do it all. You can be a force for good and still grow your profits. <br/><br/>All it takes is a little extra strategy and dedication. <br/><br/>No one knows that better than Kim Fuller, a social entrepreneur who made it her mission to work exclusively with clients who are making a positive difference in the world. <br/><br/>In our chat today, Kim talks about her journey as a business owner, how she infuses social impact into every aspect of her work, and what it took to improve her company’s revenue by 175%. <br/><br/>You’ll learn the importance of creating a bottom-up budget, why it’s crucial to get your team inspired by your goals, and what it takes to become B-corp certified. <br/><br/><b>About my guest:</b><br/>Kim Fuller is the founder and CEO of Phil, a Montreal-based marketing agency that specializes in serving non-profit organizations. Kim got her start in advertising as a graphic designer, then eventually got the entrepreneurial bug and opened her own agency. Over the past 20 years, Kim has doubled her team, tripled her company profits, and become B-corp certified. Through her company work, Kim and her team are dedicated to five critical UN sustainable development goals: health and well-being, quality education, gender equality, reducing inequalities, and climate action. <br/><br/><b>In this episode we talk about:</b><br/>➤ How Kim started her agency <b>(6:17)</b><br/>➤ How to advertise social impact businesses <b>(10:41)</b><br/>➤ The challenges of getting certified as a B-corp <b>(16:03)</b><br/>➤ What Kim learned about business financing and growth <b>(21:05)</b><br/>➤ Working with a B-corp bank versus a traditional bank <b>(25:16)</b><br/>➤ How to incorporate social impact into your financial projections<b> (29:13)</b><br/>➤ Aligning your finances with ambitious goals <b>(32:33)</b><br/>➤ Choosing a UN sustainable development goal <b>(34:12)</b><br/>➤ Kim’s advice for entrepreneurs who want to become B-corp certified <b>(41:47)</b><br/><br/><b>Relevant episode:</b><br/>➤ <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d026d75/embracing-purpose-entrepreneurship-and-becoming-a-b-corp-the-journey-of-carla-heim-and-kasha-huk-b-corp-series'>Embracing Purpose Entrepreneurship and Becoming a B-Corp - The Journey of Carla Heim and Kasha Huk </a><br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://www.christinasjahli.com/lets-chat'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.</em></b><em><br/><br/></em><b>Connect with Kim:</b><br/>➤ <a href='https://phil.ca/'>Website</a> <br/>➤ <a href='https://www.linkedin.com/in/kkfuller/?originalSubdomain=ca'>Linkedin</a><br/> ➤ <a href='https://bcorporation.net/'>Certified B-Corporation</a><br/>➤ <a href='https://www.un.org/sustainabledevelopment/sustainable-development-goals/'>The United Nations’ Sustainable Development Goals</a> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Business owners are told we can’t have it all. <br/><br/>You can’t give back and increase your profits. <br/><br/>You can’t devote your attention to your customers and take good care of your employees. <br/><br/>You can’t have a socially-driven business that actually makes good money. <br/><br/>Right? <br/><br/>Wrong. <br/><br/>The truth is: your business can do it all. You can be a force for good and still grow your profits. <br/><br/>All it takes is a little extra strategy and dedication. <br/><br/>No one knows that better than Kim Fuller, a social entrepreneur who made it her mission to work exclusively with clients who are making a positive difference in the world. <br/><br/>In our chat today, Kim talks about her journey as a business owner, how she infuses social impact into every aspect of her work, and what it took to improve her company’s revenue by 175%. <br/><br/>You’ll learn the importance of creating a bottom-up budget, why it’s crucial to get your team inspired by your goals, and what it takes to become B-corp certified. <br/><br/><b>About my guest:</b><br/>Kim Fuller is the founder and CEO of Phil, a Montreal-based marketing agency that specializes in serving non-profit organizations. Kim got her start in advertising as a graphic designer, then eventually got the entrepreneurial bug and opened her own agency. Over the past 20 years, Kim has doubled her team, tripled her company profits, and become B-corp certified. Through her company work, Kim and her team are dedicated to five critical UN sustainable development goals: health and well-being, quality education, gender equality, reducing inequalities, and climate action. <br/><br/><b>In this episode we talk about:</b><br/>➤ How Kim started her agency <b>(6:17)</b><br/>➤ How to advertise social impact businesses <b>(10:41)</b><br/>➤ The challenges of getting certified as a B-corp <b>(16:03)</b><br/>➤ What Kim learned about business financing and growth <b>(21:05)</b><br/>➤ Working with a B-corp bank versus a traditional bank <b>(25:16)</b><br/>➤ How to incorporate social impact into your financial projections<b> (29:13)</b><br/>➤ Aligning your finances with ambitious goals <b>(32:33)</b><br/>➤ Choosing a UN sustainable development goal <b>(34:12)</b><br/>➤ Kim’s advice for entrepreneurs who want to become B-corp certified <b>(41:47)</b><br/><br/><b>Relevant episode:</b><br/>➤ <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d026d75/embracing-purpose-entrepreneurship-and-becoming-a-b-corp-the-journey-of-carla-heim-and-kasha-huk-b-corp-series'>Embracing Purpose Entrepreneurship and Becoming a B-Corp - The Journey of Carla Heim and Kasha Huk </a><br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://www.christinasjahli.com/lets-chat'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.</em></b><em><br/><br/></em><b>Connect with Kim:</b><br/>➤ <a href='https://phil.ca/'>Website</a> <br/>➤ <a href='https://www.linkedin.com/in/kkfuller/?originalSubdomain=ca'>Linkedin</a><br/> ➤ <a href='https://bcorporation.net/'>Certified B-Corporation</a><br/>➤ <a href='https://www.un.org/sustainabledevelopment/sustainable-development-goals/'>The United Nations’ Sustainable Development Goals</a> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Embracing Purpose Entrepreneurship and Becoming a B-Corp - The Journey of Carla Heim and Kasha Huk (B-Corp Series)</title>
			<itunes:title>Embracing Purpose Entrepreneurship and Becoming a B-Corp - The Journey of Carla Heim and Kasha Huk (B-Corp Series)</itunes:title>
			<pubDate>Thu, 04 Feb 2021 05:00:00 GMT</pubDate>
			<itunes:duration>48:43</itunes:duration>
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			<itunes:episode>101</itunes:episode>
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			<description><![CDATA[<p>Why did you start your business? <br/><br/>Were you motivated to make more money? Were you eager to explore a new career path?<br/><br/>Or were you driven by a powerful purpose? <br/><br/>If you built your business with the goal of creating positive change, becoming a certified B-Corp could help you on your mission. <br/><br/>B-Corp companies are businesses founded on a larger purpose. They’re businesses that care about their impact. <br/><br/>And we’re not just talking about the impact of a single product or service. <br/><br/>We’re talking about the way your business is run, how you treat your employees, and how you impact the communities you serve. <br/><br/>Today, I sat down with Carla Heim and Kasha Huk, two B-Corp experts who’ve made it their mission to spread awareness about B-Corp and encourage interested entrepreneurs to undergo the certification process. <br/><br/>In our conversation, you’ll learn what a B-Corp is, how you can become B-Corp certified, and why socially responsible businesses are actually more likely to make a profit.  <br/><br/><b>About my guests:</b><br/>Carla Heim is the senior advisor of purpose entrepreneurship at the Business Development Bank of Canada, a B-Corp certified company. Kasha Huk is the country manager of B Lab Canada, the nonprofit organization that created the B-Corp certification for companies. Both Carla and Kasha are passionate about helping entrepreneurs join the B-Corp movement and build businesses that do good—for their customers, employees, and communities. <br/><br/><b>In this episode we talk about:</b><br/>➤ How Carla and Kasha got involved with the B-Corp movement <b>(6:57)</b><br/>➤ What a B-Corp is and how it’s different<b> (10:09)</b><br/>➤ How to become certified as a B-Corp <b>(14:32)</b><br/>➤ How you score your impact as a B-Corp<b> (17:23)</b><br/>➤ What types of businesses can become B-Corp<b> (23:26)</b><br/>➤ The challenges you might face getting certified<b> (26:12)</b><br/>➤ Strategies to start improving your company organization <b>(29:06)</b><br/>➤ How to set and measure KPIs <b>(35:23)</b><br/>➤ How to manage your profit as a B-Corp <b>(37:12)</b><br/>➤ Shifting the definition of “doing good” <b>(42:26)</b><br/>➤ The challenges of running a socially responsible business <b>(43:20)</b><br/><br/><b>Relevant episodes:</b><br/>➤ <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/499ac4f1/how-one-entrepreneur-started-an-ethical-marketing-movement-the-journey-of-sian-conway-the-gift-of-giving-more-social-impacts'>How One Entrepreneur Started an Ethical Marketing Movement - The Journey of Sian Conway</a> <br/>➤ <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4a34fa52/how-small-businesses-can-create-sustainable-impact-in-the-world-the-journey-of-masami-sato-the-gift-of-giving-more-social-impacts'>How Small Businesses Can Create Sustainable Impact in the World - The Journey of Masami Sato</a><br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://www.christinasjahli.com/lets-chat'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.</em></b><em><br/><br/></em><b>Connect with Carla and Kasha:</b><br/>➤ <a href='https://bcorporation.net/'>Website</a> <br/>➤ <a href='https://www.linkedin.com/company/b-lab-us-and-canada/'>Linkedin</a><br/>➤ <a href='https://www.linkedin.com/in/carla-heim-9743b518/'>Carla Heim’s Linkedin </a><br/>➤ <a href='https://www.linkedin.com/in/kashahuk/'>Kasha Huk’s Linkedin<br/></a>➤ <a href='https://bcorporation.net/'>Certified B-Corporation</a><br/>➤ <a href='https://www.un.org/sustainabledevelopment/sustainable-development-goals/'>The United Nations’ Sustainable Development Goals</a> </p><p><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Why did you start your business? <br/><br/>Were you motivated to make more money? Were you eager to explore a new career path?<br/><br/>Or were you driven by a powerful purpose? <br/><br/>If you built your business with the goal of creating positive change, becoming a certified B-Corp could help you on your mission. <br/><br/>B-Corp companies are businesses founded on a larger purpose. They’re businesses that care about their impact. <br/><br/>And we’re not just talking about the impact of a single product or service. <br/><br/>We’re talking about the way your business is run, how you treat your employees, and how you impact the communities you serve. <br/><br/>Today, I sat down with Carla Heim and Kasha Huk, two B-Corp experts who’ve made it their mission to spread awareness about B-Corp and encourage interested entrepreneurs to undergo the certification process. <br/><br/>In our conversation, you’ll learn what a B-Corp is, how you can become B-Corp certified, and why socially responsible businesses are actually more likely to make a profit.  <br/><br/><b>About my guests:</b><br/>Carla Heim is the senior advisor of purpose entrepreneurship at the Business Development Bank of Canada, a B-Corp certified company. Kasha Huk is the country manager of B Lab Canada, the nonprofit organization that created the B-Corp certification for companies. Both Carla and Kasha are passionate about helping entrepreneurs join the B-Corp movement and build businesses that do good—for their customers, employees, and communities. <br/><br/><b>In this episode we talk about:</b><br/>➤ How Carla and Kasha got involved with the B-Corp movement <b>(6:57)</b><br/>➤ What a B-Corp is and how it’s different<b> (10:09)</b><br/>➤ How to become certified as a B-Corp <b>(14:32)</b><br/>➤ How you score your impact as a B-Corp<b> (17:23)</b><br/>➤ What types of businesses can become B-Corp<b> (23:26)</b><br/>➤ The challenges you might face getting certified<b> (26:12)</b><br/>➤ Strategies to start improving your company organization <b>(29:06)</b><br/>➤ How to set and measure KPIs <b>(35:23)</b><br/>➤ How to manage your profit as a B-Corp <b>(37:12)</b><br/>➤ Shifting the definition of “doing good” <b>(42:26)</b><br/>➤ The challenges of running a socially responsible business <b>(43:20)</b><br/><br/><b>Relevant episodes:</b><br/>➤ <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/499ac4f1/how-one-entrepreneur-started-an-ethical-marketing-movement-the-journey-of-sian-conway-the-gift-of-giving-more-social-impacts'>How One Entrepreneur Started an Ethical Marketing Movement - The Journey of Sian Conway</a> <br/>➤ <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4a34fa52/how-small-businesses-can-create-sustainable-impact-in-the-world-the-journey-of-masami-sato-the-gift-of-giving-more-social-impacts'>How Small Businesses Can Create Sustainable Impact in the World - The Journey of Masami Sato</a><br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://www.christinasjahli.com/lets-chat'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.</em></b><em><br/><br/></em><b>Connect with Carla and Kasha:</b><br/>➤ <a href='https://bcorporation.net/'>Website</a> <br/>➤ <a href='https://www.linkedin.com/company/b-lab-us-and-canada/'>Linkedin</a><br/>➤ <a href='https://www.linkedin.com/in/carla-heim-9743b518/'>Carla Heim’s Linkedin </a><br/>➤ <a href='https://www.linkedin.com/in/kashahuk/'>Kasha Huk’s Linkedin<br/></a>➤ <a href='https://bcorporation.net/'>Certified B-Corporation</a><br/>➤ <a href='https://www.un.org/sustainabledevelopment/sustainable-development-goals/'>The United Nations’ Sustainable Development Goals</a> </p><p><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>100 Episodes: Building Businesses for Good and Creating Financially Literate Women Entrepreneurs</title>
			<itunes:title>100 Episodes: Building Businesses for Good and Creating Financially Literate Women Entrepreneurs</itunes:title>
			<pubDate>Thu, 28 Jan 2021 05:00:00 GMT</pubDate>
			<itunes:duration>37:54</itunes:duration>
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			<itunes:episode>100</itunes:episode>
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			<description><![CDATA[There’s one tool every entrepreneur needs to maintain growth and success. <br/><br/>It’s not a special skill or an expensive product or even a team of amazing people. <br/><br/>It’s accessible to everyone—at any time. <br/><br/>The tool is simply the <em>willingness to keep learning</em>. <br/><br/>After creating 100 episodes for this podcast, I’ve learned an enormous amount about what it takes to succeed in business while also creating a powerful social impact. <br/><br/>But what it all comes down to is learning. <br/><br/>Staying open to new ideas, furthering your knowledge on certain topics, and taking advice and lessons from your peers and mentors is critical to business success. <br/><br/>I’m so grateful for all the incredible things I’ve learned from my guests over the course of 100 episodes, and I hope you’ve learned a lot, too. <br/><br/>If not, it’s never too late to start! <br/><br/>In today’s episode, I’m outlining the top five episodes that helped change my understanding or perspective on business and finance. <br/><br/><b>In this episode I share:</b><br/>➤ The origin of the podcast <b>(1:08)</b><br/>➤ What I’ve learned curating and compiling 100 episodes <b>(6:00)</b><br/>➤ How my podcast and business visions have shifted <b>(10:00)</b><br/>➤ My top 5 favorite episodes and what I learned, including the value of debt, using different types of financing, the importance of empathy, how to create sustainable impact, and how to balance profit and mission <b>(13:35)<br/><br/>Top 5 favorite episodes: </b><br/>1. <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4993c003/how-the-canadian-government-is-supporting-women-entrepreneurs-and-small-businesses'>How the Canadian Government is Supporting Women Entrepreneurs and Small Businesses - A Special Interview with the Honourable Mary Ng</a><br/>2. <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/48810364/financing-your-small-business-with-purpose-the-journey-of-jill-earthy-alternative-financing'>Financing Your Small Business with Purpose - The Journey of Jill Earthy</a><br/>3. <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4ae62b95/scale-your-company-with-one-powerful-tool-empathy-the-journey-of-sherry-deutschmann-level-up'>Scale your Company with One Powerful Tool: Empathy - The Journey of Sherry Deutschmann</a><br/>4. <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4a34fa52/how-small-businesses-can-create-sustainable-impact-in-the-world-the-journey-of-masami-sato-the-gift-of-giving-more-social-impacts'>How Small Businesses can Create Sustainable Impact in the World - The Journey of Masami Sato</a><br/>5. <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4a459911/how-to-innovate-adapt-and-grow-your-business-the-journey-of-brandi-decarli-social-entrepreneurship'>How to Innovate, Adapt, and Grow Your Business - The Journey of Brandi Decarli</a><br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://www.christinasjahli.com/lets-chat'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.</em></b><em><br/><br/></em><b>Connect with Christina:</b><br/>➤ <a href='https://www.christinasjahli.com/'>Website</a> <br/>➤ <a href='https://www.linkedin.com/in/christinasjahlivirtualcfo/'>Linkedin</a> <br/><br/><b>Resources mentioned in this episode:</b><br/>➤ Apply <a href='https://www.womensenterprise.ca/business-loans/regional-relief-and-recovery-fund-for-women-entrepreneurs-bc-rrrf/'>Regional Relief and Recovery Loan (RRRF) for Canadian women entrepreneurs in BC</a><br/>➤ <a href='https://www.un.org/sustainabledevelopment/sustainable-development-goals/'>The United Nations’ Sustainable Development Goals</a> <br/><br/><br/><br/><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[There’s one tool every entrepreneur needs to maintain growth and success. <br/><br/>It’s not a special skill or an expensive product or even a team of amazing people. <br/><br/>It’s accessible to everyone—at any time. <br/><br/>The tool is simply the <em>willingness to keep learning</em>. <br/><br/>After creating 100 episodes for this podcast, I’ve learned an enormous amount about what it takes to succeed in business while also creating a powerful social impact. <br/><br/>But what it all comes down to is learning. <br/><br/>Staying open to new ideas, furthering your knowledge on certain topics, and taking advice and lessons from your peers and mentors is critical to business success. <br/><br/>I’m so grateful for all the incredible things I’ve learned from my guests over the course of 100 episodes, and I hope you’ve learned a lot, too. <br/><br/>If not, it’s never too late to start! <br/><br/>In today’s episode, I’m outlining the top five episodes that helped change my understanding or perspective on business and finance. <br/><br/><b>In this episode I share:</b><br/>➤ The origin of the podcast <b>(1:08)</b><br/>➤ What I’ve learned curating and compiling 100 episodes <b>(6:00)</b><br/>➤ How my podcast and business visions have shifted <b>(10:00)</b><br/>➤ My top 5 favorite episodes and what I learned, including the value of debt, using different types of financing, the importance of empathy, how to create sustainable impact, and how to balance profit and mission <b>(13:35)<br/><br/>Top 5 favorite episodes: </b><br/>1. <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4993c003/how-the-canadian-government-is-supporting-women-entrepreneurs-and-small-businesses'>How the Canadian Government is Supporting Women Entrepreneurs and Small Businesses - A Special Interview with the Honourable Mary Ng</a><br/>2. <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/48810364/financing-your-small-business-with-purpose-the-journey-of-jill-earthy-alternative-financing'>Financing Your Small Business with Purpose - The Journey of Jill Earthy</a><br/>3. <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4ae62b95/scale-your-company-with-one-powerful-tool-empathy-the-journey-of-sherry-deutschmann-level-up'>Scale your Company with One Powerful Tool: Empathy - The Journey of Sherry Deutschmann</a><br/>4. <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4a34fa52/how-small-businesses-can-create-sustainable-impact-in-the-world-the-journey-of-masami-sato-the-gift-of-giving-more-social-impacts'>How Small Businesses can Create Sustainable Impact in the World - The Journey of Masami Sato</a><br/>5. <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4a459911/how-to-innovate-adapt-and-grow-your-business-the-journey-of-brandi-decarli-social-entrepreneurship'>How to Innovate, Adapt, and Grow Your Business - The Journey of Brandi Decarli</a><br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://www.christinasjahli.com/lets-chat'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.</em></b><em><br/><br/></em><b>Connect with Christina:</b><br/>➤ <a href='https://www.christinasjahli.com/'>Website</a> <br/>➤ <a href='https://www.linkedin.com/in/christinasjahlivirtualcfo/'>Linkedin</a> <br/><br/><b>Resources mentioned in this episode:</b><br/>➤ Apply <a href='https://www.womensenterprise.ca/business-loans/regional-relief-and-recovery-fund-for-women-entrepreneurs-bc-rrrf/'>Regional Relief and Recovery Loan (RRRF) for Canadian women entrepreneurs in BC</a><br/>➤ <a href='https://www.un.org/sustainabledevelopment/sustainable-development-goals/'>The United Nations’ Sustainable Development Goals</a> <br/><br/><br/><br/><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
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			<title>How One Entrepreneur Started an Ethical Marketing Movement - The Journey of Sian Conway (The Gift of Giving More Social Impacts)</title>
			<itunes:title>How One Entrepreneur Started an Ethical Marketing Movement - The Journey of Sian Conway (The Gift of Giving More Social Impacts)</itunes:title>
			<pubDate>Thu, 21 Jan 2021 05:00:00 GMT</pubDate>
			<itunes:duration>1:04:19</itunes:duration>
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			<description><![CDATA[When you think about your business’s impact, you’re probably focused on the services or products you provide. <br/><br/>But that’s not the only area where you have the power to make a difference. <br/><br/>How you brand and market your business matters just as much as what you offer your customers. <br/><br/>No one knows that better than Sian Conway, an ethical marketing strategist and founder of Ethical Hour, who’s changing the way businesses think about their growth strategies.<br/><br/>By adopting ethical marketing practices, you can serve your customers better, increase your social impact, and boost revenue. <br/><br/>In our conversation today, Sian breaks down the importance of ethical marketing and shares her strategies for appealing to customers, effectively giving back, and meeting your financial goals. <br/><br/>You’ll learn how to set smart goals, how to evaluate your business’s sustainability efforts, and how to get started with giving back in your business. <br/><br/><b>About my guest:</b><br/>Sian Conway is an ethical marketing strategist and the founder of Ethical Hour, a global online community for ethically-focused business owners. Sian worked in startup incubation and corporate marketing before starting her own business and community of impact-driven entrepreneurs. Now, she helps business owners around the world figure out how to market their companies more ethically and match their social impact to their profit. <br/><br/><b>In this episode we talk about:</b><br/>➤ Sian’s pathway to accidental entrepreneurship <b>(7:35)</b><br/>➤ Creating a community around the ethical business <b>(11:08)</b><br/>➤ How Sian approach ethical marketing <b>(14:37)</b><br/>➤ How to create a marketing plan that caters to your customers <b>(20:41)</b><br/>➤ How to introduce new ideas to your audience <b>(27:51)</b><br/>➤ How Sian gives back <b>(35:29)</b><br/>➤ Talking about your business impact effectively <b>(41:22)</b><br/>➤ Why Sian has a climate change disclosure for her business<b> (46:25)</b><br/>➤ The financial tools and processes Sian relies on <b>(54:31)</b><br/>➤ Sian’s advice for other entrepreneurs <b>(59:54)</b><br/><br/><b>Keep Listening</b><br/>How these women founders and CEOs built a start-up later in life — listen to <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/49ef091c/why-its-never-too-late-to-start-a-business-the-journey-of-nita-tandon-start-up-after-mid-life'>Start-Up</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/494b5db0/finding-the-courage-to-build-a-social-impact-start-up-after-mid-life-the-journey-of-leeza-zurwick'>After</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4966c69a/how-to-ramp-up-profits-by-taking-a-less-is-more-approach-the-journey-of-leslie-polizzotto-start-up-after-mid-life'>Mid-Life</a> Podcast Series. <br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://www.christinasjahli.com/lets-chat'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.</em></b><em><br/><br/></em><b>Get the R.E.S.U.L.T.S RoadMap - email to christina@christinasjahli.com with a subject line:</b><br/>Yes, Christina. Please do send me that RoadMap – it sounds interesting.<br/><br/><b>Connect with Sian:</b><br/>➤ <a href='https://ethicalhour.co.uk/'>Website</a> <br/>➤ <a href='https://www.linkedin.com/in/sianconway/'>Linkedin</a> <br/>➤ <a href='https://www.instagram.com/ethicalhour/?hl=en'>Instagram</a> <br/>➤ <a href='https://twitter.com/EthicalHour?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor'>Twitter</a><br/>➤ <a href='https://www.un.org/sustainabledevelopment/sustainable-development-goals/'>The United Nations’ Sustainable Development Goals</a> <br/>➤ <a href='https://www.b1g1.com/'>Creating more impacts through B1G1</a><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[When you think about your business’s impact, you’re probably focused on the services or products you provide. <br/><br/>But that’s not the only area where you have the power to make a difference. <br/><br/>How you brand and market your business matters just as much as what you offer your customers. <br/><br/>No one knows that better than Sian Conway, an ethical marketing strategist and founder of Ethical Hour, who’s changing the way businesses think about their growth strategies.<br/><br/>By adopting ethical marketing practices, you can serve your customers better, increase your social impact, and boost revenue. <br/><br/>In our conversation today, Sian breaks down the importance of ethical marketing and shares her strategies for appealing to customers, effectively giving back, and meeting your financial goals. <br/><br/>You’ll learn how to set smart goals, how to evaluate your business’s sustainability efforts, and how to get started with giving back in your business. <br/><br/><b>About my guest:</b><br/>Sian Conway is an ethical marketing strategist and the founder of Ethical Hour, a global online community for ethically-focused business owners. Sian worked in startup incubation and corporate marketing before starting her own business and community of impact-driven entrepreneurs. Now, she helps business owners around the world figure out how to market their companies more ethically and match their social impact to their profit. <br/><br/><b>In this episode we talk about:</b><br/>➤ Sian’s pathway to accidental entrepreneurship <b>(7:35)</b><br/>➤ Creating a community around the ethical business <b>(11:08)</b><br/>➤ How Sian approach ethical marketing <b>(14:37)</b><br/>➤ How to create a marketing plan that caters to your customers <b>(20:41)</b><br/>➤ How to introduce new ideas to your audience <b>(27:51)</b><br/>➤ How Sian gives back <b>(35:29)</b><br/>➤ Talking about your business impact effectively <b>(41:22)</b><br/>➤ Why Sian has a climate change disclosure for her business<b> (46:25)</b><br/>➤ The financial tools and processes Sian relies on <b>(54:31)</b><br/>➤ Sian’s advice for other entrepreneurs <b>(59:54)</b><br/><br/><b>Keep Listening</b><br/>How these women founders and CEOs built a start-up later in life — listen to <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/49ef091c/why-its-never-too-late-to-start-a-business-the-journey-of-nita-tandon-start-up-after-mid-life'>Start-Up</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/494b5db0/finding-the-courage-to-build-a-social-impact-start-up-after-mid-life-the-journey-of-leeza-zurwick'>After</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4966c69a/how-to-ramp-up-profits-by-taking-a-less-is-more-approach-the-journey-of-leslie-polizzotto-start-up-after-mid-life'>Mid-Life</a> Podcast Series. <br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://www.christinasjahli.com/lets-chat'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.</em></b><em><br/><br/></em><b>Get the R.E.S.U.L.T.S RoadMap - email to christina@christinasjahli.com with a subject line:</b><br/>Yes, Christina. Please do send me that RoadMap – it sounds interesting.<br/><br/><b>Connect with Sian:</b><br/>➤ <a href='https://ethicalhour.co.uk/'>Website</a> <br/>➤ <a href='https://www.linkedin.com/in/sianconway/'>Linkedin</a> <br/>➤ <a href='https://www.instagram.com/ethicalhour/?hl=en'>Instagram</a> <br/>➤ <a href='https://twitter.com/EthicalHour?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor'>Twitter</a><br/>➤ <a href='https://www.un.org/sustainabledevelopment/sustainable-development-goals/'>The United Nations’ Sustainable Development Goals</a> <br/>➤ <a href='https://www.b1g1.com/'>Creating more impacts through B1G1</a><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>How One Marketing Agency is Addressing Global Inequality - The Journey of Stacey Kehoe (The Gift of Giving More Social Impacts)</title>
			<itunes:title>How One Marketing Agency is Addressing Global Inequality - The Journey of Stacey Kehoe (The Gift of Giving More Social Impacts)</itunes:title>
			<pubDate>Thu, 14 Jan 2021 05:00:00 GMT</pubDate>
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			<description><![CDATA[<p>Does your business have a global impact? <br/><br/>No matter how small your operation is—or how local—you have the power to make a difference on a global scale. <br/><br/>You don’t have to change your mission, your customers, or even your location. <br/><br/>You just have to be intentional about what you do with your time and money. <br/><br/>That’s what Stacey Kehoe realized when she started her company nearly a decade ago with a goal to give back. <br/><br/>Today, her company is 20% finished with their goal of giving 1 million days to combat global inequality. <br/><br/>In our conversation today, you’ll learn About Stacey’s background and how she balances profit and impact in her business. <br/><br/>You’ll also gain insights on how to analyze your finances, why it’s important to set ambitious goals, and how to encourage your team to get excited about giving. <br/><br/><b>About my guest:</b><br/>Entrepreneur and marketing expert Stacey Kehoe is the founder of Brandlective, a digital marketing agency based in London. Originally from New Zealand, Stacey worked in the travel industry with a handful of global brands before starting her own marketing agency. Over eight years, she’s built her company into a giving powerhouse that focuses on tackling the United Nations’ sustainable development goal of inequality. <br/><br/><b>In this episode we talk about:</b><br/>➤ How Stacey started her company <b>(6:57)</b><br/>➤ The UN goal Stacey chose to work toward and why <b>(10:37)</b><br/>➤ How Stacey’s travel experience influenced her work <b>(13:42)</b><br/>➤ The various charitable projects she’s worked on <b>(17:57)</b><br/>➤ How to promote your business contributions gracefully<b> (22:02)</b><br/>➤ Stacey’s one million days initiative<b> (26:24)</b><br/>➤ Setting specific goals <b>(28:44)</b><br/>➤ How to balance impact and profit<b> (31:48)</b><br/>➤ The value of good financial advice <b>(34:31)</b><br/>➤ Stacey’s advice to other women entrepreneurs <b>(36:05)</b><br/><br/><b>Keep Listening</b><br/>How these women founders and CEOs built a start-up later in life — listen to <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/49ef091c/why-its-never-too-late-to-start-a-business-the-journey-of-nita-tandon-start-up-after-mid-life'>Start-Up</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/494b5db0/finding-the-courage-to-build-a-social-impact-start-up-after-mid-life-the-journey-of-leeza-zurwick'>After</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4966c69a/how-to-ramp-up-profits-by-taking-a-less-is-more-approach-the-journey-of-leslie-polizzotto-start-up-after-mid-life'>Mid-Life</a> Podcast Series. <br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://www.christinasjahli.com/lets-chat'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.</em></b><em><br/><br/></em><b>Get the R.E.S.U.L.T.S RoadMap - email to </b><a href='mailto:christina@christinasjahli.com'><b>christina@christinasjahli.com</b></a><b> with a subject line:</b><br/>Yes, Christina. Please do send me that RoadMap – it sounds interesting.<br/><br/><b>Connect with Stacey:</b><br/>➤ <a href='https://www.brandlective.com/'>Website</a> <br/>➤ <a href='https://www.linkedin.com/in/stacey-kehoe/?originalSubdomain=uk'>Linkedin </a><br/>➤ <a href='https://www.un.org/sustainabledevelopment/sustainable-development-goals/'>The United Nations’ Sustainable Development Goals</a> <br/>➤ <a href='https://www.b1g1.com/'>Creating more impacts through B1G1</a></p><p><br/><br/></p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Does your business have a global impact? <br/><br/>No matter how small your operation is—or how local—you have the power to make a difference on a global scale. <br/><br/>You don’t have to change your mission, your customers, or even your location. <br/><br/>You just have to be intentional about what you do with your time and money. <br/><br/>That’s what Stacey Kehoe realized when she started her company nearly a decade ago with a goal to give back. <br/><br/>Today, her company is 20% finished with their goal of giving 1 million days to combat global inequality. <br/><br/>In our conversation today, you’ll learn About Stacey’s background and how she balances profit and impact in her business. <br/><br/>You’ll also gain insights on how to analyze your finances, why it’s important to set ambitious goals, and how to encourage your team to get excited about giving. <br/><br/><b>About my guest:</b><br/>Entrepreneur and marketing expert Stacey Kehoe is the founder of Brandlective, a digital marketing agency based in London. Originally from New Zealand, Stacey worked in the travel industry with a handful of global brands before starting her own marketing agency. Over eight years, she’s built her company into a giving powerhouse that focuses on tackling the United Nations’ sustainable development goal of inequality. <br/><br/><b>In this episode we talk about:</b><br/>➤ How Stacey started her company <b>(6:57)</b><br/>➤ The UN goal Stacey chose to work toward and why <b>(10:37)</b><br/>➤ How Stacey’s travel experience influenced her work <b>(13:42)</b><br/>➤ The various charitable projects she’s worked on <b>(17:57)</b><br/>➤ How to promote your business contributions gracefully<b> (22:02)</b><br/>➤ Stacey’s one million days initiative<b> (26:24)</b><br/>➤ Setting specific goals <b>(28:44)</b><br/>➤ How to balance impact and profit<b> (31:48)</b><br/>➤ The value of good financial advice <b>(34:31)</b><br/>➤ Stacey’s advice to other women entrepreneurs <b>(36:05)</b><br/><br/><b>Keep Listening</b><br/>How these women founders and CEOs built a start-up later in life — listen to <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/49ef091c/why-its-never-too-late-to-start-a-business-the-journey-of-nita-tandon-start-up-after-mid-life'>Start-Up</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/494b5db0/finding-the-courage-to-build-a-social-impact-start-up-after-mid-life-the-journey-of-leeza-zurwick'>After</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4966c69a/how-to-ramp-up-profits-by-taking-a-less-is-more-approach-the-journey-of-leslie-polizzotto-start-up-after-mid-life'>Mid-Life</a> Podcast Series. <br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://www.christinasjahli.com/lets-chat'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.</em></b><em><br/><br/></em><b>Get the R.E.S.U.L.T.S RoadMap - email to </b><a href='mailto:christina@christinasjahli.com'><b>christina@christinasjahli.com</b></a><b> with a subject line:</b><br/>Yes, Christina. Please do send me that RoadMap – it sounds interesting.<br/><br/><b>Connect with Stacey:</b><br/>➤ <a href='https://www.brandlective.com/'>Website</a> <br/>➤ <a href='https://www.linkedin.com/in/stacey-kehoe/?originalSubdomain=uk'>Linkedin </a><br/>➤ <a href='https://www.un.org/sustainabledevelopment/sustainable-development-goals/'>The United Nations’ Sustainable Development Goals</a> <br/>➤ <a href='https://www.b1g1.com/'>Creating more impacts through B1G1</a></p><p><br/><br/></p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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		<item>
			<title>How Small Acts of Generosity Create a Circular Giving Economy - The Journey of Helen Campbell (The Gift of Giving More Social Impacts)</title>
			<itunes:title>How Small Acts of Generosity Create a Circular Giving Economy - The Journey of Helen Campbell (The Gift of Giving More Social Impacts)</itunes:title>
			<pubDate>Thu, 07 Jan 2021 05:00:00 GMT</pubDate>
			<itunes:duration>28:22</itunes:duration>
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			<itunes:episode>97</itunes:episode>
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			<description><![CDATA[Have you ever thought of your business as one single domino in a long line of dominos? <br/><br/>No matter how it might feel, the truth is that your business doesn’t operate alone. <br/><br/>Your company is part of a larger ecosystem and economy, one that thrives on mutual support and generosity. <br/><br/>That’s how CEO Helen Campbell runs her company. <br/><br/>She believes in compassion and kindness over profit and bottom line. <br/><br/>That’s why she created a circular economy of giving within her company, one that has a global reach. <br/><br/>In our conversation today, Helen talks about her business philosophy, healthcare background, and financial goals. <br/><br/>As you listen, you’ll learn how great leadership can help empower employees to do their jobs better; why small impacts make a massive difference; and how to balance financial success with achieving the UN’s sustainable development goals. <br/><br/><b>About my guest:</b><br/>Helen Campbell is the CEO of Knox Audiology in Melbourne. A former nurse and lover of travel, Helen eventually moved to Australia where she began working in a medical-surgical hospital and later became fascinated with hearing. Now, as the CEO of an audiology business, Helen travels the world giving back through her work. <br/><br/><b>In this episode we talk about:</b><br/>➤ Helen’s background in nursing <b>(6:32)</b><br/>➤ What Helen wanted to change within her company <b>(8:14)</b><br/>➤ The power of making small changes <b>(11:13)</b><br/>➤ How to help support other small businesses <b>(17:18)</b><br/>➤ The importance of creating financial systems <b>(19:41)</b><br/>➤ Supporting your employees in doing what they love <b>(22:29)</b><br/>➤ Helen’s advice to other women entrepreneurs <b>(24:58)</b><br/><br/><b>Keep Listening</b><br/>How these women founders and CEOs built a start-up later in life — listen to <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/49ef091c/why-its-never-too-late-to-start-a-business-the-journey-of-nita-tandon-start-up-after-mid-life'>Start-Up</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/494b5db0/finding-the-courage-to-build-a-social-impact-start-up-after-mid-life-the-journey-of-leeza-zurwick'>After</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4966c69a/how-to-ramp-up-profits-by-taking-a-less-is-more-approach-the-journey-of-leslie-polizzotto-start-up-after-mid-life'>Mid-Life</a> Podcast Series. <br/><br/><b>Contact Me</b><br/><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://www.christinasjahli.com/lets-chat'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.</em></b><em><br/><br/></em><b>Get the R.E.S.U.L.T.S RoadMap - email to </b><a href='mailto:christina@christinasjahli.com'><b>christina@christinasjahli.com</b></a><b> with a subject line:</b><br/>Yes, Christina. Please do send me that RoadMap – it sounds interesting.<br/><br/><b>Connect with Helen:</b><br/>➤ <a href='https://knoxhearing.com.au/'>Website</a> <br/>➤ <a href='https://www.linkedin.com/in/helen-campbell-08306a20/'>Linkedin </a><br/>➤ <a href='https://www.un.org/sustainabledevelopment/sustainable-development-goals/'>The United Nations’ Sustainable Development Goals</a> <br/>➤ <a href='https://www.b1g1.com/'>Creating more impacts through B1G1</a><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Have you ever thought of your business as one single domino in a long line of dominos? <br/><br/>No matter how it might feel, the truth is that your business doesn’t operate alone. <br/><br/>Your company is part of a larger ecosystem and economy, one that thrives on mutual support and generosity. <br/><br/>That’s how CEO Helen Campbell runs her company. <br/><br/>She believes in compassion and kindness over profit and bottom line. <br/><br/>That’s why she created a circular economy of giving within her company, one that has a global reach. <br/><br/>In our conversation today, Helen talks about her business philosophy, healthcare background, and financial goals. <br/><br/>As you listen, you’ll learn how great leadership can help empower employees to do their jobs better; why small impacts make a massive difference; and how to balance financial success with achieving the UN’s sustainable development goals. <br/><br/><b>About my guest:</b><br/>Helen Campbell is the CEO of Knox Audiology in Melbourne. A former nurse and lover of travel, Helen eventually moved to Australia where she began working in a medical-surgical hospital and later became fascinated with hearing. Now, as the CEO of an audiology business, Helen travels the world giving back through her work. <br/><br/><b>In this episode we talk about:</b><br/>➤ Helen’s background in nursing <b>(6:32)</b><br/>➤ What Helen wanted to change within her company <b>(8:14)</b><br/>➤ The power of making small changes <b>(11:13)</b><br/>➤ How to help support other small businesses <b>(17:18)</b><br/>➤ The importance of creating financial systems <b>(19:41)</b><br/>➤ Supporting your employees in doing what they love <b>(22:29)</b><br/>➤ Helen’s advice to other women entrepreneurs <b>(24:58)</b><br/><br/><b>Keep Listening</b><br/>How these women founders and CEOs built a start-up later in life — listen to <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/49ef091c/why-its-never-too-late-to-start-a-business-the-journey-of-nita-tandon-start-up-after-mid-life'>Start-Up</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/494b5db0/finding-the-courage-to-build-a-social-impact-start-up-after-mid-life-the-journey-of-leeza-zurwick'>After</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4966c69a/how-to-ramp-up-profits-by-taking-a-less-is-more-approach-the-journey-of-leslie-polizzotto-start-up-after-mid-life'>Mid-Life</a> Podcast Series. <br/><br/><b>Contact Me</b><br/><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://www.christinasjahli.com/lets-chat'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.</em></b><em><br/><br/></em><b>Get the R.E.S.U.L.T.S RoadMap - email to </b><a href='mailto:christina@christinasjahli.com'><b>christina@christinasjahli.com</b></a><b> with a subject line:</b><br/>Yes, Christina. Please do send me that RoadMap – it sounds interesting.<br/><br/><b>Connect with Helen:</b><br/>➤ <a href='https://knoxhearing.com.au/'>Website</a> <br/>➤ <a href='https://www.linkedin.com/in/helen-campbell-08306a20/'>Linkedin </a><br/>➤ <a href='https://www.un.org/sustainabledevelopment/sustainable-development-goals/'>The United Nations’ Sustainable Development Goals</a> <br/>➤ <a href='https://www.b1g1.com/'>Creating more impacts through B1G1</a><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>How One CEO Created a Company Culture Focused on People and Giving - The Journey of Victoria Sylvester (The Gift of Giving More Social Impacts)</title>
			<itunes:title>How One CEO Created a Company Culture Focused on People and Giving - The Journey of Victoria Sylvester (The Gift of Giving More Social Impacts)</itunes:title>
			<pubDate>Thu, 31 Dec 2020 05:00:00 GMT</pubDate>
			<itunes:duration>29:38</itunes:duration>
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			<itunes:episode>96</itunes:episode>
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			<description><![CDATA[<p>How can you create a company culture that prioritizes giving back? <br/><br/>After all, it’s hard enough to build a positive company culture, let alone one that centers around helping others. <br/><br/>However, with the right attitude and resources, it’s completely possible. <br/><br/>That’s the thinking that fueled entrepreneur and former nurse Victoria Sylvester to develop and scale her company. <br/><br/>The first thing Victoria did to lay the foundation for a culture of giving was to put her employees first. <br/><br/>Creating a people-centered business helped her employees feel empowered to give back.  <br/><br/>Today, Victoria and I discuss her people-first mentality and the road that led to her becoming a CEO. <br/><br/>You’ll learn why profit and loss isn’t the end-all-be-all when it comes to business success; Victoria’s philosophy on delivering value in business; and how to give back as part of your daily operations. <br/><br/><b>About my guest:</b><br/>Victoria Sylvester is the CEO of Acacia Training, a UK company that provides specialized educational training to people in the health and wellness sector. Victoria started her career in nursing, where she began training student nurses and healthcare support nurses. After seeing a market for career guidance, she started Acacia with her mom, who worked in the private healthcare sector. Victoria has since transformed Acacia Training into a publicly listed company that focuses on education as one of the UN’s sustainable development goals. <br/><br/><b>In this episode we talk about:</b><br/>➤ Victoria’s background in nursing <b>(5:53)</b><br/>➤ Why people are the center of Victoria’s business <b>(7:14)</b><br/>➤ Why Victoria partners with B1G1 <b>(13:27)</b><br/>➤ How Victoria used giving to help improve the company<b> (15:24)</b><br/>➤ A trick to keep employees incentivized <b>(17:57)</b><br/>➤ The UN sustainable development goals Acacia focuses on <b>(20:05)</b><br/>➤ How to value your business beyond profit and loss <b>(22:59)</b><br/>➤ Victoria’s advice to other business owners <b>(27:16)</b><br/><br/><b>Keep Listening</b><br/>How these women founders and CEOs built a start-up later in life — listen to <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/49ef091c/why-its-never-too-late-to-start-a-business-the-journey-of-nita-tandon-start-up-after-mid-life'>Start-Up</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/494b5db0/finding-the-courage-to-build-a-social-impact-start-up-after-mid-life-the-journey-of-leeza-zurwick'>After</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4966c69a/how-to-ramp-up-profits-by-taking-a-less-is-more-approach-the-journey-of-leslie-polizzotto-start-up-after-mid-life'>Mid-Life</a> Podcast Series. <br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://www.christinasjahli.com/lets-chat'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Get the R.E.S.U.L.T.S RoadMap - email to </b><a href='mailto:christina@christinasjahli.com'><b>christina@christinasjahli.com</b></a><b> with a subject line:<br/></b>Yes, Christina. Please do send me that RoadMap – it sounds interesting.<b><br/><br/>Connect with Victoria:</b><br/>➤ <a href='https://acaciatraining.co.uk/'>Website</a> <br/>➤ <a href='https://www.linkedin.com/in/victoria-sylvester-3aa90bbb/?originalSubdomain=uk'>Linkedin</a> <br/>➤ <a href='https://www.instagram.com/acaciatraining/'>Instagram</a> <br/>➤ <a href='https://www.un.org/sustainabledevelopment/sustainable-development-goals/'>The United Nations’ Sustainable Development Goals</a> <br/>➤ <a href='https://www.b1g1.com/'>Creating more impacts through B1G1</a></p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>How can you create a company culture that prioritizes giving back? <br/><br/>After all, it’s hard enough to build a positive company culture, let alone one that centers around helping others. <br/><br/>However, with the right attitude and resources, it’s completely possible. <br/><br/>That’s the thinking that fueled entrepreneur and former nurse Victoria Sylvester to develop and scale her company. <br/><br/>The first thing Victoria did to lay the foundation for a culture of giving was to put her employees first. <br/><br/>Creating a people-centered business helped her employees feel empowered to give back.  <br/><br/>Today, Victoria and I discuss her people-first mentality and the road that led to her becoming a CEO. <br/><br/>You’ll learn why profit and loss isn’t the end-all-be-all when it comes to business success; Victoria’s philosophy on delivering value in business; and how to give back as part of your daily operations. <br/><br/><b>About my guest:</b><br/>Victoria Sylvester is the CEO of Acacia Training, a UK company that provides specialized educational training to people in the health and wellness sector. Victoria started her career in nursing, where she began training student nurses and healthcare support nurses. After seeing a market for career guidance, she started Acacia with her mom, who worked in the private healthcare sector. Victoria has since transformed Acacia Training into a publicly listed company that focuses on education as one of the UN’s sustainable development goals. <br/><br/><b>In this episode we talk about:</b><br/>➤ Victoria’s background in nursing <b>(5:53)</b><br/>➤ Why people are the center of Victoria’s business <b>(7:14)</b><br/>➤ Why Victoria partners with B1G1 <b>(13:27)</b><br/>➤ How Victoria used giving to help improve the company<b> (15:24)</b><br/>➤ A trick to keep employees incentivized <b>(17:57)</b><br/>➤ The UN sustainable development goals Acacia focuses on <b>(20:05)</b><br/>➤ How to value your business beyond profit and loss <b>(22:59)</b><br/>➤ Victoria’s advice to other business owners <b>(27:16)</b><br/><br/><b>Keep Listening</b><br/>How these women founders and CEOs built a start-up later in life — listen to <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/49ef091c/why-its-never-too-late-to-start-a-business-the-journey-of-nita-tandon-start-up-after-mid-life'>Start-Up</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/494b5db0/finding-the-courage-to-build-a-social-impact-start-up-after-mid-life-the-journey-of-leeza-zurwick'>After</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4966c69a/how-to-ramp-up-profits-by-taking-a-less-is-more-approach-the-journey-of-leslie-polizzotto-start-up-after-mid-life'>Mid-Life</a> Podcast Series. <br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://www.christinasjahli.com/lets-chat'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Get the R.E.S.U.L.T.S RoadMap - email to </b><a href='mailto:christina@christinasjahli.com'><b>christina@christinasjahli.com</b></a><b> with a subject line:<br/></b>Yes, Christina. Please do send me that RoadMap – it sounds interesting.<b><br/><br/>Connect with Victoria:</b><br/>➤ <a href='https://acaciatraining.co.uk/'>Website</a> <br/>➤ <a href='https://www.linkedin.com/in/victoria-sylvester-3aa90bbb/?originalSubdomain=uk'>Linkedin</a> <br/>➤ <a href='https://www.instagram.com/acaciatraining/'>Instagram</a> <br/>➤ <a href='https://www.un.org/sustainabledevelopment/sustainable-development-goals/'>The United Nations’ Sustainable Development Goals</a> <br/>➤ <a href='https://www.b1g1.com/'>Creating more impacts through B1G1</a></p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>How One Business Coach Built Giving Into Her Work - The Journey of Jody Johnson (The Gift of Giving More Social Impacts)</title>
			<itunes:title>How One Business Coach Built Giving Into Her Work - The Journey of Jody Johnson (The Gift of Giving More Social Impacts)</itunes:title>
			<pubDate>Thu, 24 Dec 2020 05:00:00 GMT</pubDate>
			<itunes:duration>33:58</itunes:duration>
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			<itunes:episode>95</itunes:episode>
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			<description><![CDATA[<p>Every small business needs help. <br/><br/>Some business owners need financial assistance, some need resources and exposure, and others need mentorship. <br/><br/>But no matter how much help you need, you always have room to give, too. <br/><br/>Because at the end of the day, the small business ecosystem can only thrive when small businesses help each other. <br/><br/>That’s part of business coach and philanthropist Jody Johnson’s ethos. She knows small businesses are the backbone of the economy—and small business owners need support. <br/><br/>In our conversation, we discuss how Jody transitioned from the medical field to the business coaching world, her philosophy on giving, and how she got involved with B1G1. <br/><br/>You’ll learn how small impacts can go so far, why cash flow projection is the key to stability, and why women entrepreneurs have an edge when it comes to giving. <br/><br/><b>About my guest:</b><br/>Jody Johnson is a business and executive coach at ActionCoach in Miami, a global business coaching franchise dedicated to helping small business owners grow their operations. As a clinical manager in the emergency department of a teaching hospital, Jody started a nonprofit called Healing Through Art, a program designed for at-risk populations. After taking a few business coaching courses, she eventually transitioned to becoming a coach full time. Now, she uses her coaching to empower small business owners and to give back through B1G1 contributions. <br/><br/><b>In this episode we talk about:</b><br/>➤ How Jody became a business coach <b>(6:36)</b><br/>➤ The strategy Jody used to get her first client <b>(11:57)</b><br/>➤ Why Jody is passionate about small business coaching <b>(13:05)</b><br/>➤ How Jody started giving back with her business <b>(14:47)</b><br/>➤ The difference between performative giving and authentic giving <b>(21:15)</b><br/>➤ The number one financial tool every business owner needs <b>(24:01)</b><br/>➤ How Jody stays on track with her financial and giving goals <b>(28:05)</b><br/>➤ Jody’s advice for other women entrepreneurs <b>(30:27)</b><br/><br/><b>Keep Listening</b><br/>How these women founders and CEOs built a start-up later in life — listen to <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/49ef091c/why-its-never-too-late-to-start-a-business-the-journey-of-nita-tandon-start-up-after-mid-life'>Start-Up</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/494b5db0/finding-the-courage-to-build-a-social-impact-start-up-after-mid-life-the-journey-of-leeza-zurwick'>After</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4966c69a/how-to-ramp-up-profits-by-taking-a-less-is-more-approach-the-journey-of-leslie-polizzotto-start-up-after-mid-life'>Mid-Life</a> Podcast Series. <br/><br/><b>Contact Me</b><br/><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://www.christinasjahli.com/lets-chat'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.</em></b><em><br/><br/></em><b>Get the R.E.S.U.L.T.S RoadMap - email to </b><a href='mailto:christina@christinasjahli.com'><b>christina@christinasjahli.com</b></a><b> with a subject line:</b><br/>Yes, Christina. Please do send me that RoadMap – it sounds interesting.<br/><br/><b>Connect with Jody:</b><br/>➤ <a href='https://actioncoachteamsage.com/'>Website</a> <br/>➤ <a href='https://www.linkedin.com/in/jodyannjohnsonmiami/'>Linkedin</a> <br/>➤ <a href='https://www.instagram.com/team_sage_actioncoach/'>Instagram</a> <br/>➤ <a href='https://www.un.org/sustainabledevelopment/sustainable-development-goals/'>The United Nations’ Sustainable Development Goals</a> <br/>➤ <a href='https://www.b1g1.com/'>Creating more impacts through B1G1</a></p><p><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Every small business needs help. <br/><br/>Some business owners need financial assistance, some need resources and exposure, and others need mentorship. <br/><br/>But no matter how much help you need, you always have room to give, too. <br/><br/>Because at the end of the day, the small business ecosystem can only thrive when small businesses help each other. <br/><br/>That’s part of business coach and philanthropist Jody Johnson’s ethos. She knows small businesses are the backbone of the economy—and small business owners need support. <br/><br/>In our conversation, we discuss how Jody transitioned from the medical field to the business coaching world, her philosophy on giving, and how she got involved with B1G1. <br/><br/>You’ll learn how small impacts can go so far, why cash flow projection is the key to stability, and why women entrepreneurs have an edge when it comes to giving. <br/><br/><b>About my guest:</b><br/>Jody Johnson is a business and executive coach at ActionCoach in Miami, a global business coaching franchise dedicated to helping small business owners grow their operations. As a clinical manager in the emergency department of a teaching hospital, Jody started a nonprofit called Healing Through Art, a program designed for at-risk populations. After taking a few business coaching courses, she eventually transitioned to becoming a coach full time. Now, she uses her coaching to empower small business owners and to give back through B1G1 contributions. <br/><br/><b>In this episode we talk about:</b><br/>➤ How Jody became a business coach <b>(6:36)</b><br/>➤ The strategy Jody used to get her first client <b>(11:57)</b><br/>➤ Why Jody is passionate about small business coaching <b>(13:05)</b><br/>➤ How Jody started giving back with her business <b>(14:47)</b><br/>➤ The difference between performative giving and authentic giving <b>(21:15)</b><br/>➤ The number one financial tool every business owner needs <b>(24:01)</b><br/>➤ How Jody stays on track with her financial and giving goals <b>(28:05)</b><br/>➤ Jody’s advice for other women entrepreneurs <b>(30:27)</b><br/><br/><b>Keep Listening</b><br/>How these women founders and CEOs built a start-up later in life — listen to <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/49ef091c/why-its-never-too-late-to-start-a-business-the-journey-of-nita-tandon-start-up-after-mid-life'>Start-Up</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/494b5db0/finding-the-courage-to-build-a-social-impact-start-up-after-mid-life-the-journey-of-leeza-zurwick'>After</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4966c69a/how-to-ramp-up-profits-by-taking-a-less-is-more-approach-the-journey-of-leslie-polizzotto-start-up-after-mid-life'>Mid-Life</a> Podcast Series. <br/><br/><b>Contact Me</b><br/><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://www.christinasjahli.com/lets-chat'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.</em></b><em><br/><br/></em><b>Get the R.E.S.U.L.T.S RoadMap - email to </b><a href='mailto:christina@christinasjahli.com'><b>christina@christinasjahli.com</b></a><b> with a subject line:</b><br/>Yes, Christina. Please do send me that RoadMap – it sounds interesting.<br/><br/><b>Connect with Jody:</b><br/>➤ <a href='https://actioncoachteamsage.com/'>Website</a> <br/>➤ <a href='https://www.linkedin.com/in/jodyannjohnsonmiami/'>Linkedin</a> <br/>➤ <a href='https://www.instagram.com/team_sage_actioncoach/'>Instagram</a> <br/>➤ <a href='https://www.un.org/sustainabledevelopment/sustainable-development-goals/'>The United Nations’ Sustainable Development Goals</a> <br/>➤ <a href='https://www.b1g1.com/'>Creating more impacts through B1G1</a></p><p><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>How to Build Sustainable Development Goals Into Your Business  - The Journey of Aisling Graham (The Gift of Giving More Social Impacts)</title>
			<itunes:title>How to Build Sustainable Development Goals Into Your Business  - The Journey of Aisling Graham (The Gift of Giving More Social Impacts)</itunes:title>
			<pubDate>Thu, 17 Dec 2020 05:00:00 GMT</pubDate>
			<itunes:duration>23:24</itunes:duration>
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			<description><![CDATA[Is giving back part of your company’s business model? <br/><br/>If it is, great! If it’s not, what’s stopping you? <br/><br/>Building social impact into your business may seem tricky, but it’s totally doable.<br/><br/>All it takes is a willingness to try.  <br/><br/>That’s what Aisling Graham realized when she started her promotional marketing agency over a decade ago. <br/><br/>Giving back was a part of her personal life, but she wanted to make it part of her business’s mission, too. <br/><br/>In our chat today, you’ll learn how Aisling took a profit-driven business model and turned it into a giving machine. <br/><br/>She also shares her philosophy on creating change; why tiny impacts help turn the tide for good; and the cash flow strategy that helps her business stay profitable. <br/><br/><b>About my guest:</b><br/>Aisling Graham is the founder of Over the Top Promotions, a boutique promotional marketing agency that provides branding merchandise to IT businesses looking to stand out. With a strong marketing background, Aisling started her company in 2008. Over the years, she’s steadily grown it into a company that prioritizes sustainability and social impact just as much as it does client success. <br/><br/><b>In this episode we talk about:</b><br/>➤ What Aisling’s company does for her clients <b>(7:28)</b><br/>➤ How Aisling invests in sustainability through her work <b>(9:35)</b><br/>➤ How she learned about global impacts <b>(12:50)</b><br/>➤ Why splitting impact on global and local efforts is effective <b>(14:57)</b><br/>➤ Aisling’s smart cash flow strategy <b>(18:20)</b><br/><br/><b>Keep Listening</b><br/>How these women founders and CEOs built a start-up later in life — listen to <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/49ef091c/why-its-never-too-late-to-start-a-business-the-journey-of-nita-tandon-start-up-after-mid-life'>Start-Up</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/494b5db0/finding-the-courage-to-build-a-social-impact-start-up-after-mid-life-the-journey-of-leeza-zurwick'>After</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4966c69a/how-to-ramp-up-profits-by-taking-a-less-is-more-approach-the-journey-of-leslie-polizzotto-start-up-after-mid-life'>Mid-Life</a> Podcast Series. <br/><br/><b>Contact Me</b><br/><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy?</em></b><a href='https://www.christinasjahli.com/lets-chat'><b><em> Schedule</em></b></a><b><em> a chat with me at any time.<br/></em></b><em><br/></em><b>Connect with Aisling</b><br/>➤ <a href='https://www.ottpromotions.com.au/'>Website</a> <br/>➤<a href='https://www.linkedin.com/in/aisling-graham/'> Linkedin</a> <br/>➤ <a href='https://www.instagram.com/ottpromo/'>Instagram</a> <br/>➤ <a href='https://www.un.org/sustainabledevelopment/sustainable-development-goals/'>The United Nations’ Sustainable Development Goals</a> <br/>➤ <a href='https://www.b1g1.com/'>Creating more impacts through B1G1</a><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Is giving back part of your company’s business model? <br/><br/>If it is, great! If it’s not, what’s stopping you? <br/><br/>Building social impact into your business may seem tricky, but it’s totally doable.<br/><br/>All it takes is a willingness to try.  <br/><br/>That’s what Aisling Graham realized when she started her promotional marketing agency over a decade ago. <br/><br/>Giving back was a part of her personal life, but she wanted to make it part of her business’s mission, too. <br/><br/>In our chat today, you’ll learn how Aisling took a profit-driven business model and turned it into a giving machine. <br/><br/>She also shares her philosophy on creating change; why tiny impacts help turn the tide for good; and the cash flow strategy that helps her business stay profitable. <br/><br/><b>About my guest:</b><br/>Aisling Graham is the founder of Over the Top Promotions, a boutique promotional marketing agency that provides branding merchandise to IT businesses looking to stand out. With a strong marketing background, Aisling started her company in 2008. Over the years, she’s steadily grown it into a company that prioritizes sustainability and social impact just as much as it does client success. <br/><br/><b>In this episode we talk about:</b><br/>➤ What Aisling’s company does for her clients <b>(7:28)</b><br/>➤ How Aisling invests in sustainability through her work <b>(9:35)</b><br/>➤ How she learned about global impacts <b>(12:50)</b><br/>➤ Why splitting impact on global and local efforts is effective <b>(14:57)</b><br/>➤ Aisling’s smart cash flow strategy <b>(18:20)</b><br/><br/><b>Keep Listening</b><br/>How these women founders and CEOs built a start-up later in life — listen to <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/49ef091c/why-its-never-too-late-to-start-a-business-the-journey-of-nita-tandon-start-up-after-mid-life'>Start-Up</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/494b5db0/finding-the-courage-to-build-a-social-impact-start-up-after-mid-life-the-journey-of-leeza-zurwick'>After</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4966c69a/how-to-ramp-up-profits-by-taking-a-less-is-more-approach-the-journey-of-leslie-polizzotto-start-up-after-mid-life'>Mid-Life</a> Podcast Series. <br/><br/><b>Contact Me</b><br/><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy?</em></b><a href='https://www.christinasjahli.com/lets-chat'><b><em> Schedule</em></b></a><b><em> a chat with me at any time.<br/></em></b><em><br/></em><b>Connect with Aisling</b><br/>➤ <a href='https://www.ottpromotions.com.au/'>Website</a> <br/>➤<a href='https://www.linkedin.com/in/aisling-graham/'> Linkedin</a> <br/>➤ <a href='https://www.instagram.com/ottpromo/'>Instagram</a> <br/>➤ <a href='https://www.un.org/sustainabledevelopment/sustainable-development-goals/'>The United Nations’ Sustainable Development Goals</a> <br/>➤ <a href='https://www.b1g1.com/'>Creating more impacts through B1G1</a><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
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			<title>Small Decisions in Your Business Make a Big Impact Globally - The Journey of Judit Banhegyi (The Gift of Giving More Social Impacts)</title>
			<itunes:title>Small Decisions in Your Business Make a Big Impact Globally - The Journey of Judit Banhegyi (The Gift of Giving More Social Impacts)</itunes:title>
			<pubDate>Thu, 10 Dec 2020 05:00:00 GMT</pubDate>
			<itunes:duration>33:05</itunes:duration>
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			<itunes:episode>93</itunes:episode>
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			<description><![CDATA[<p>When you’re building a company, it’s normal to have a lot of goals. <br/><br/>You probably want to put out a high-quality product or service, create happy customers, and turn a profit. <br/><br/>But you probably also want to make a positive difference in the world. <br/><br/>So, how do you do it? <br/><br/>Building a business that has a strong social impact comes down to the small choices. <br/><br/>Think: where you source your materials, how you package products, and how you brand your company.<br/><br/>You can give back and make a difference by being intentional about your business’s processes and operations. <br/><br/>That was Judit Banhegyi’s goal when she purchased her skincare company from a local business owner. <br/><br/>In our conversation today, we discuss Judit’s immigration story, how her personal health journey inspired her to become a business owner, and what her social impact goals are. <br/><br/>You’ll learn how to create a new kind of customer loyalty program, what it takes to stay profitable when you’re small, and why it’s important to start giving back now—no matter how much money you have. <br/><br/><b>About my guest:</b><br/>Judit Banhegyi is the owner of Glowing Orchid Organics, a Canadian company that makes personal care products using organically sourced ingredients and eco-friendly packaging. After moving to Canada from Hungary and experiencing health issues, Judit began changing her diet and reexamining the products she was using. Her interest in natural products eventually led her to purchase her company from a local business owner. Since then, she’s grown it into a sustainable organization with a strong social impact mission. <br/><br/><b>In this episode we talk about:</b><br/>➤ Why Judit started to change her health and daily habits <b>(7:02)</b><br/>➤ How Judit came to own her business <b>(11:05)</b><br/>➤ The importance of creating systems within your business <b>(15:10)</b><br/>➤ The strategy Judit used to approach wholesalers <b>(17:02)</b><br/>➤ How Judit made her company profitable <b>(19:45)</b><br/>➤ Judit’s business sustainability goals <b>(23:22)</b><br/>➤ Creating a loyalty program for customers to give back <b>(25:36)</b><br/>➤ How other business owners can increase their social impact <b>(29:12)</b><br/><br/><b>Keep Listening</b><br/>How these women founders and CEOs built a start-up later in life — listen to <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/49ef091c/why-its-never-too-late-to-start-a-business-the-journey-of-nita-tandon-start-up-after-mid-life'>Start-Up</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/494b5db0/finding-the-courage-to-build-a-social-impact-start-up-after-mid-life-the-journey-of-leeza-zurwick'>After</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4966c69a/how-to-ramp-up-profits-by-taking-a-less-is-more-approach-the-journey-of-leslie-polizzotto-start-up-after-mid-life'>Mid-Life</a> Podcast Series. <br/><br/><b>Contact Me</b><br/><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://www.christinasjahli.com/lets-chat'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.</em></b></p><p><b>Connect with Judit<br/></b>➤ <a href='https://glowingorchid.com/'>Website</a><br/>➤ <a href='https://www.instagram.com/glowingorchidorganics/'>Instagram</a><br/>➤ <a href='https://www.un.org/sustainabledevelopment/sustainable-development-goals/'>The United Nations’ Sustainable Development Goals</a><br/>➤ <a href='https://www.b1g1.com/'>Creating more impacts through B1G1</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>When you’re building a company, it’s normal to have a lot of goals. <br/><br/>You probably want to put out a high-quality product or service, create happy customers, and turn a profit. <br/><br/>But you probably also want to make a positive difference in the world. <br/><br/>So, how do you do it? <br/><br/>Building a business that has a strong social impact comes down to the small choices. <br/><br/>Think: where you source your materials, how you package products, and how you brand your company.<br/><br/>You can give back and make a difference by being intentional about your business’s processes and operations. <br/><br/>That was Judit Banhegyi’s goal when she purchased her skincare company from a local business owner. <br/><br/>In our conversation today, we discuss Judit’s immigration story, how her personal health journey inspired her to become a business owner, and what her social impact goals are. <br/><br/>You’ll learn how to create a new kind of customer loyalty program, what it takes to stay profitable when you’re small, and why it’s important to start giving back now—no matter how much money you have. <br/><br/><b>About my guest:</b><br/>Judit Banhegyi is the owner of Glowing Orchid Organics, a Canadian company that makes personal care products using organically sourced ingredients and eco-friendly packaging. After moving to Canada from Hungary and experiencing health issues, Judit began changing her diet and reexamining the products she was using. Her interest in natural products eventually led her to purchase her company from a local business owner. Since then, she’s grown it into a sustainable organization with a strong social impact mission. <br/><br/><b>In this episode we talk about:</b><br/>➤ Why Judit started to change her health and daily habits <b>(7:02)</b><br/>➤ How Judit came to own her business <b>(11:05)</b><br/>➤ The importance of creating systems within your business <b>(15:10)</b><br/>➤ The strategy Judit used to approach wholesalers <b>(17:02)</b><br/>➤ How Judit made her company profitable <b>(19:45)</b><br/>➤ Judit’s business sustainability goals <b>(23:22)</b><br/>➤ Creating a loyalty program for customers to give back <b>(25:36)</b><br/>➤ How other business owners can increase their social impact <b>(29:12)</b><br/><br/><b>Keep Listening</b><br/>How these women founders and CEOs built a start-up later in life — listen to <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/49ef091c/why-its-never-too-late-to-start-a-business-the-journey-of-nita-tandon-start-up-after-mid-life'>Start-Up</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/494b5db0/finding-the-courage-to-build-a-social-impact-start-up-after-mid-life-the-journey-of-leeza-zurwick'>After</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4966c69a/how-to-ramp-up-profits-by-taking-a-less-is-more-approach-the-journey-of-leslie-polizzotto-start-up-after-mid-life'>Mid-Life</a> Podcast Series. <br/><br/><b>Contact Me</b><br/><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://www.christinasjahli.com/lets-chat'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.</em></b></p><p><b>Connect with Judit<br/></b>➤ <a href='https://glowingorchid.com/'>Website</a><br/>➤ <a href='https://www.instagram.com/glowingorchidorganics/'>Instagram</a><br/>➤ <a href='https://www.un.org/sustainabledevelopment/sustainable-development-goals/'>The United Nations’ Sustainable Development Goals</a><br/>➤ <a href='https://www.b1g1.com/'>Creating more impacts through B1G1</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>How Small Businesses Can Create Sustainable Impact in the World - The Journey of Masami Sato  (The Gift of Giving More Social Impacts)</title>
			<itunes:title>How Small Businesses Can Create Sustainable Impact in the World - The Journey of Masami Sato  (The Gift of Giving More Social Impacts)</itunes:title>
			<pubDate>Thu, 03 Dec 2020 05:00:00 GMT</pubDate>
			<itunes:duration>37:32</itunes:duration>
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			<itunes:episode>92</itunes:episode>
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			<description><![CDATA[How can you create a positive social impact with your business? <br/><br/>Making a difference might seem overwhelming, but it doesn’t have to be. <br/><br/>In fact, it’s easier than you might think. <br/><br/>You don’t have to change your entire business model to give back. <br/><br/>And you don’t have to stop doing the work you do.<br/><br/>You just have to commit to caring about a cause. <br/><br/>That’s the philosophy that fuels entrepreneur Masami Sato’s global business movement. She realized you don’t have to do something drastic to make a big impact. You just have to be intentional with your time, money, and resources. <br/><br/>In our chat today, Masami explains the revolutionary idea behind her business and shares how she got started as an entrepreneur. <br/><br/>You’ll learn about the importance of giving back, why networking events are crucial to business growth, and how even the smallest changes to your operations can make a massive difference in people’s daily lives. <br/><br/><b>About my guest:</b><br/>A longtime entrepreneur, Masami Sato is the founder and CEO of BUY1GIVE1, a global business giving initiative that helps companies create a stronger social impact with their work. After starting a food business 20 years ago and running several commercial enterprises, Masami had the idea for B1G1 in 2007. Since then, she’s turned the simple business concept into a global movement centered on giving back. <br/><br/><b>In this episode we talk about:</b><br/>➤ Masami’s social impact food business <b>(7:43)</b><br/>➤ How Masami created her business concept <b>(11:15)</b><br/>➤ Her decision to make it a global business <b>(14:28)</b><br/>➤ How to create value with a one-to-one model <b>(17:40)</b><br/>➤ Masami’s two biggest struggles in growing her business <b>(21:56)</b><br/>➤ The process of choosing charities to partner with <b>(26:51)</b><br/>➤ How businesses can partner with Masami’s company <b>(29:58)</b><br/><br/><b>Keep Listening</b><br/>How these women founders and CEOs build a start-up later in life -  listen to <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/49ef091c/why-its-never-too-late-to-start-a-business-the-journey-of-nita-tandon-start-up-after-mid-life'>Start-Up</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/494b5db0/finding-the-courage-to-build-a-social-impact-start-up-after-mid-life-the-journey-of-leeza-zurwick'>After</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4966c69a/how-to-ramp-up-profits-by-taking-a-less-is-more-approach-the-journey-of-leslie-polizzotto-start-up-after-mid-life'>Mid-Life</a> Podcast Series<br/><br/><b>Contact Me</b><br/><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://www.christinasjahli.com/lets-chat'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Masami</b><br/>➤ <a href='https://www.b1g1.com/'>Creating more impacts through B1G1</a><br/>➤ <a href='https://www.linkedin.com/company/buy1give1/'>LinkedIn</a><br/>➤ <a href='https://www.linkedin.com/in/masamisato/?originalSubdomain=sg'>Masami Sato’s LinkedIn</a> <br/>➤ <a href='https://www.facebook.com/b1g1giving'>Facebook</a> <br/><b>➤ </b><a href='https://www.un.org/sustainabledevelopment/sustainable-development-goals/'>The United Nations’ Sustainable Development Goals</a><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[How can you create a positive social impact with your business? <br/><br/>Making a difference might seem overwhelming, but it doesn’t have to be. <br/><br/>In fact, it’s easier than you might think. <br/><br/>You don’t have to change your entire business model to give back. <br/><br/>And you don’t have to stop doing the work you do.<br/><br/>You just have to commit to caring about a cause. <br/><br/>That’s the philosophy that fuels entrepreneur Masami Sato’s global business movement. She realized you don’t have to do something drastic to make a big impact. You just have to be intentional with your time, money, and resources. <br/><br/>In our chat today, Masami explains the revolutionary idea behind her business and shares how she got started as an entrepreneur. <br/><br/>You’ll learn about the importance of giving back, why networking events are crucial to business growth, and how even the smallest changes to your operations can make a massive difference in people’s daily lives. <br/><br/><b>About my guest:</b><br/>A longtime entrepreneur, Masami Sato is the founder and CEO of BUY1GIVE1, a global business giving initiative that helps companies create a stronger social impact with their work. After starting a food business 20 years ago and running several commercial enterprises, Masami had the idea for B1G1 in 2007. Since then, she’s turned the simple business concept into a global movement centered on giving back. <br/><br/><b>In this episode we talk about:</b><br/>➤ Masami’s social impact food business <b>(7:43)</b><br/>➤ How Masami created her business concept <b>(11:15)</b><br/>➤ Her decision to make it a global business <b>(14:28)</b><br/>➤ How to create value with a one-to-one model <b>(17:40)</b><br/>➤ Masami’s two biggest struggles in growing her business <b>(21:56)</b><br/>➤ The process of choosing charities to partner with <b>(26:51)</b><br/>➤ How businesses can partner with Masami’s company <b>(29:58)</b><br/><br/><b>Keep Listening</b><br/>How these women founders and CEOs build a start-up later in life -  listen to <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/49ef091c/why-its-never-too-late-to-start-a-business-the-journey-of-nita-tandon-start-up-after-mid-life'>Start-Up</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/494b5db0/finding-the-courage-to-build-a-social-impact-start-up-after-mid-life-the-journey-of-leeza-zurwick'>After</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4966c69a/how-to-ramp-up-profits-by-taking-a-less-is-more-approach-the-journey-of-leslie-polizzotto-start-up-after-mid-life'>Mid-Life</a> Podcast Series<br/><br/><b>Contact Me</b><br/><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://www.christinasjahli.com/lets-chat'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Masami</b><br/>➤ <a href='https://www.b1g1.com/'>Creating more impacts through B1G1</a><br/>➤ <a href='https://www.linkedin.com/company/buy1give1/'>LinkedIn</a><br/>➤ <a href='https://www.linkedin.com/in/masamisato/?originalSubdomain=sg'>Masami Sato’s LinkedIn</a> <br/>➤ <a href='https://www.facebook.com/b1g1giving'>Facebook</a> <br/><b>➤ </b><a href='https://www.un.org/sustainabledevelopment/sustainable-development-goals/'>The United Nations’ Sustainable Development Goals</a><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>How to Bounce Back From Near Bankruptcy and Become Profitable - The Journey of Leslie Bradford-Scott (Start-Up After Mid-Life)</title>
			<itunes:title>How to Bounce Back From Near Bankruptcy and Become Profitable - The Journey of Leslie Bradford-Scott (Start-Up After Mid-Life)</itunes:title>
			<pubDate>Thu, 26 Nov 2020 05:00:00 GMT</pubDate>
			<itunes:duration>39:20</itunes:duration>
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			<itunes:episode>91</itunes:episode>
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			<description><![CDATA[Is it possible to bounce back from near-bankruptcy in business? <br/><br/>The short answer, of course, is yes.<br/><br/>The longer answer is that it takes an incredible amount of persistence and strategy to recover from financial instability and become profitable again. <br/><br/>That’s what Leslie Bradford-Scott learned when she brought her company back from the brink of bankruptcy. <br/><br/>In our conversation today, Leslie and I talk about why she started her company at 49 years old, what led to her perilous financial situation, and how she scaled her business.<br/><br/>You’ll gather insights on running a mission-driven business and pricing products correctly; learn how hiring a CFO and third-party logistics company can revolutionize your company; and discover why revenue isn’t the best metric of financial success. <br/><br/><b>About my guest:</b><br/>Leslie Bradford-Scott is the founder and CEO of Walton Wood Farm, a company that makes bath and body products that have natural ingredients and funny messaging. After years of nighttime baths and experimenting with non-toxic beauty recipes, Leslie decided to create her own products. She has since grown Walton Wood Farm into a seven-figure company with personal values at its core, namely preserving the local history where she lives and bringing jobs back to her rural community. <br/><br/><b>In this episode we talk about:</b><br/>➤ The inspiration behind Walton Wood Farm <b>(7:08)</b><br/>➤ How Leslie started scaling her business <b>(10:56)</b><br/>➤ Using personal funds to finance your business <b>(15:18)</b><br/>➤ Why revenue isn’t the most important metric<b> (17:17)</b><br/>➤ The importance of pricing products right <b>(19:53)</b><br/>➤ How Leslie’s company almost went bankrupt <b>(26:07)</b><br/>➤ The value of using a CFO <b>(30:20)</b><br/>➤ How the pandemic affected her business <b>(34:57)</b><br/>➤ Leslie’s tough-love advice to other entrepreneurs <b>(36:49)</b><br/><br/><b>Keep Listening</b><br/>How to rebuild your business after tough times - listen to <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d2ea0c7/recovering-from-economic-hardship-takes-humility-the-journey-of-keri-murphy-humility-and-resilience'>Humility</a> &amp; <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d378211/what-it-takes-to-rebuild-your-business-after-tough-times-the-journey-of-cristy-nickel-humility-and-resilience'>Resilience</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4bd9a51a/how-to-overcome-business-debt-and-grow-the-journey-of-kathleen-black'>podcast</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/48b381bc/how-business-failure-can-make-you-more-successful-the-journey-of-laura-wright'>series</a>.<br/><br/><b>Contact Me</b><br/><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Leslie</b><br/>➤<b> </b><a href='https://www.waltonwoodfarm.com/'>Website</a><br/>➤ <a href='https://www.instagram.com/waltonwoodfarm/'>Instagram</a><br/>➤<b> </b><a href='https://www.linkedin.com/in/leslie-scott-63a665b6/'>LinkedIn</a><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Is it possible to bounce back from near-bankruptcy in business? <br/><br/>The short answer, of course, is yes.<br/><br/>The longer answer is that it takes an incredible amount of persistence and strategy to recover from financial instability and become profitable again. <br/><br/>That’s what Leslie Bradford-Scott learned when she brought her company back from the brink of bankruptcy. <br/><br/>In our conversation today, Leslie and I talk about why she started her company at 49 years old, what led to her perilous financial situation, and how she scaled her business.<br/><br/>You’ll gather insights on running a mission-driven business and pricing products correctly; learn how hiring a CFO and third-party logistics company can revolutionize your company; and discover why revenue isn’t the best metric of financial success. <br/><br/><b>About my guest:</b><br/>Leslie Bradford-Scott is the founder and CEO of Walton Wood Farm, a company that makes bath and body products that have natural ingredients and funny messaging. After years of nighttime baths and experimenting with non-toxic beauty recipes, Leslie decided to create her own products. She has since grown Walton Wood Farm into a seven-figure company with personal values at its core, namely preserving the local history where she lives and bringing jobs back to her rural community. <br/><br/><b>In this episode we talk about:</b><br/>➤ The inspiration behind Walton Wood Farm <b>(7:08)</b><br/>➤ How Leslie started scaling her business <b>(10:56)</b><br/>➤ Using personal funds to finance your business <b>(15:18)</b><br/>➤ Why revenue isn’t the most important metric<b> (17:17)</b><br/>➤ The importance of pricing products right <b>(19:53)</b><br/>➤ How Leslie’s company almost went bankrupt <b>(26:07)</b><br/>➤ The value of using a CFO <b>(30:20)</b><br/>➤ How the pandemic affected her business <b>(34:57)</b><br/>➤ Leslie’s tough-love advice to other entrepreneurs <b>(36:49)</b><br/><br/><b>Keep Listening</b><br/>How to rebuild your business after tough times - listen to <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d2ea0c7/recovering-from-economic-hardship-takes-humility-the-journey-of-keri-murphy-humility-and-resilience'>Humility</a> &amp; <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d378211/what-it-takes-to-rebuild-your-business-after-tough-times-the-journey-of-cristy-nickel-humility-and-resilience'>Resilience</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4bd9a51a/how-to-overcome-business-debt-and-grow-the-journey-of-kathleen-black'>podcast</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/48b381bc/how-business-failure-can-make-you-more-successful-the-journey-of-laura-wright'>series</a>.<br/><br/><b>Contact Me</b><br/><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Leslie</b><br/>➤<b> </b><a href='https://www.waltonwoodfarm.com/'>Website</a><br/>➤ <a href='https://www.instagram.com/waltonwoodfarm/'>Instagram</a><br/>➤<b> </b><a href='https://www.linkedin.com/in/leslie-scott-63a665b6/'>LinkedIn</a><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>How to Ramp Up Profits By Taking a ‘Less is More’ Approach - The Journey of Leslie Polizzotto (Start-Up After Mid-Life)</title>
			<itunes:title>How to Ramp Up Profits By Taking a ‘Less is More’ Approach - The Journey of Leslie Polizzotto (Start-Up After Mid-Life)</itunes:title>
			<pubDate>Thu, 19 Nov 2020 05:00:00 GMT</pubDate>
			<itunes:duration>39:20</itunes:duration>
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			<itunes:episode>90</itunes:episode>
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			<description><![CDATA[How do you maintain profitability in a business? <br/><br/>You might think the key is simply to bring in more revenue than you spend. <br/><br/>Or limit your overhead costs. <br/><br/>Or hike up your pricing. <br/><br/>Or widen your customer base. <br/><br/>While all those strategies are helpful, achieving consistent profitability comes down to something much more fundamental. <br/><br/>Specialization. <br/><br/>To run a profitable business, you have to do something unique and do it well. <br/><br/>That’s what Leslie Polizzotto has done with her business, The Doughnut Project. Instead of trying to mimic her competition or recreate a success story, Leslie decided to carve out her own unique niche. <br/><br/>In my conversation with Leslie today, we discuss the career transition she made in her 40s, how she grew her business through influencer marketing, and what she did to survive the pandemic. <br/><br/>You’ll learn the importance of regular financial analysis and review, why it’s crucial to price your goods correctly, and how communicating with your employees can lead to higher profit and retention. <br/><br/><b>About my guest:</b><br/>Leslie Polizzotto is the co-founder and owner of The Doughnut Project in New York City, a hand-crafted, small-batch doughnut shop that prides itself on unique flavors and alcohol-infused glazes. A former attorney and lifelong foodie, Leslie moved to New York and left her career in law to throw herself into entrepreneurship. Now, she works at the doughnut shop full-time and has grown it into a beloved local establishment. <br/><br/><b>In this episode we talk about:</b><br/>➤ Leslie’s career before starting her company <b>(6:38)</b><br/>➤ What makes Leslie’s donuts unique <b>(8:01)</b><br/>➤ The benefit of starting a business in your 40s <b>(10:21)</b><br/>➤ What to know before opening a brick and mortar (<b>15:02)</b><br/>➤ Figuring out how to price your products <b>(19:21)</b><br/>➤ How business changed during the pandemic <b>(25:23)</b><br/>➤ Why your finances determine the success of your business <b>(28:36)</b><br/>➤ The key to business growth <b>(31:14)</b><br/>➤ Leslie’s philosophy on teamwork and communication <b>(33:00)</b><br/>➤ Leslie’s advice to other women entrepreneurs <b>(36:20)</b><br/><br/><b>Keep Listening</b><br/>How to rebuild your business after tough times - listen to <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d2ea0c7/recovering-from-economic-hardship-takes-humility-the-journey-of-keri-murphy-humility-and-resilience'>Humility</a> &amp; <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d378211/what-it-takes-to-rebuild-your-business-after-tough-times-the-journey-of-cristy-nickel-humility-and-resilience'>Resilience</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4bd9a51a/how-to-overcome-business-debt-and-grow-the-journey-of-kathleen-black'>podcast</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/48b381bc/how-business-failure-can-make-you-more-successful-the-journey-of-laura-wright'>series</a>.<br/><br/><b>Contact Me</b><br/><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Leslie</b><br/>➤ <a href='https://www.thedoughnutproject.com/kilziotyv5n9ywyav43cqdm7dgmmdu'>Website</a> <br/>➤ <a href='https://www.instagram.com/thedoughnutproject/'>Instagram</a><br/>➤ <a href='https://www.linkedin.com/in/leslie-polizzotto-7308241'>LinkedIn</a><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[How do you maintain profitability in a business? <br/><br/>You might think the key is simply to bring in more revenue than you spend. <br/><br/>Or limit your overhead costs. <br/><br/>Or hike up your pricing. <br/><br/>Or widen your customer base. <br/><br/>While all those strategies are helpful, achieving consistent profitability comes down to something much more fundamental. <br/><br/>Specialization. <br/><br/>To run a profitable business, you have to do something unique and do it well. <br/><br/>That’s what Leslie Polizzotto has done with her business, The Doughnut Project. Instead of trying to mimic her competition or recreate a success story, Leslie decided to carve out her own unique niche. <br/><br/>In my conversation with Leslie today, we discuss the career transition she made in her 40s, how she grew her business through influencer marketing, and what she did to survive the pandemic. <br/><br/>You’ll learn the importance of regular financial analysis and review, why it’s crucial to price your goods correctly, and how communicating with your employees can lead to higher profit and retention. <br/><br/><b>About my guest:</b><br/>Leslie Polizzotto is the co-founder and owner of The Doughnut Project in New York City, a hand-crafted, small-batch doughnut shop that prides itself on unique flavors and alcohol-infused glazes. A former attorney and lifelong foodie, Leslie moved to New York and left her career in law to throw herself into entrepreneurship. Now, she works at the doughnut shop full-time and has grown it into a beloved local establishment. <br/><br/><b>In this episode we talk about:</b><br/>➤ Leslie’s career before starting her company <b>(6:38)</b><br/>➤ What makes Leslie’s donuts unique <b>(8:01)</b><br/>➤ The benefit of starting a business in your 40s <b>(10:21)</b><br/>➤ What to know before opening a brick and mortar (<b>15:02)</b><br/>➤ Figuring out how to price your products <b>(19:21)</b><br/>➤ How business changed during the pandemic <b>(25:23)</b><br/>➤ Why your finances determine the success of your business <b>(28:36)</b><br/>➤ The key to business growth <b>(31:14)</b><br/>➤ Leslie’s philosophy on teamwork and communication <b>(33:00)</b><br/>➤ Leslie’s advice to other women entrepreneurs <b>(36:20)</b><br/><br/><b>Keep Listening</b><br/>How to rebuild your business after tough times - listen to <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d2ea0c7/recovering-from-economic-hardship-takes-humility-the-journey-of-keri-murphy-humility-and-resilience'>Humility</a> &amp; <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d378211/what-it-takes-to-rebuild-your-business-after-tough-times-the-journey-of-cristy-nickel-humility-and-resilience'>Resilience</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4bd9a51a/how-to-overcome-business-debt-and-grow-the-journey-of-kathleen-black'>podcast</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/48b381bc/how-business-failure-can-make-you-more-successful-the-journey-of-laura-wright'>series</a>.<br/><br/><b>Contact Me</b><br/><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Leslie</b><br/>➤ <a href='https://www.thedoughnutproject.com/kilziotyv5n9ywyav43cqdm7dgmmdu'>Website</a> <br/>➤ <a href='https://www.instagram.com/thedoughnutproject/'>Instagram</a><br/>➤ <a href='https://www.linkedin.com/in/leslie-polizzotto-7308241'>LinkedIn</a><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Finding the Courage to Build a Social Impact Start-Up After Mid-Life - The Journey of Leeza Zurwick</title>
			<itunes:title>Finding the Courage to Build a Social Impact Start-Up After Mid-Life - The Journey of Leeza Zurwick</itunes:title>
			<pubDate>Thu, 12 Nov 2020 05:00:00 GMT</pubDate>
			<itunes:duration>35:13</itunes:duration>
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			<itunes:episode>89</itunes:episode>
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			<description><![CDATA[How do you successfully transition between two entirely different career paths? <br/><br/>There are a few smart ways, including taking time off or educating yourself. <br/><br/>But one often-overlooked strategy doesn’t require making any big changes. <br/><br/>It just requires combining your interests. <br/><br/>That’s what Leeza Zurwick did when she transitioned from her job as a special education teacher to the CEO of a mission-driven company. <br/><br/>In our chat today, Leeza and I discuss the power of starting a company in your forties, and how you can balance social impact with profit as a business owner. <br/><br/>You’ll learn why it’s important to maintain multiple streams of revenue, how planning ahead financially can help you grow faster, and what it takes to persevere through tough times. <br/><br/><b>About my guest:</b><br/>Leeza Zurwick is the CEO and founder of Happy Gut, a company that produces and sells water kefir products designed to help improve gut imbalances and issues. Leeza was a special education teacher for over 20 years before starting her company out of pure curiosity and passion in 2017. After a successful trial run, Leeza quit her full-time teaching job and dedicated herself to growing Happy Gut. Today, she sells her water kefir products in stores and online to customers in Canada and the U.S. Her newest product is a flavor infusion water kefir. <br/><br/><b>In this episode we talk about:</b><br/>➤ How Leeza became interested in water kefir <b>(7:26)</b><br/>➤ What encouraged Leeza to take the leap into entrepreneurship <b>(11:51)</b><br/>➤ What it means to run a social impact business (<b>13:32)</b><br/>➤ The transition from domestic selling to international <b>(18:05)</b><br/>➤ The difference between selling wholesale versus online <b>(21:34)</b><br/>➤ Leeza’s key to successful growth <b>(24:52)</b><br/>➤ The financial strategies that keep Leeza on track <b>(28:23)</b><br/>➤ Leeza’s advice for other women entrepreneurs <b>(33:13)</b><br/><br/><b>Keep Listening</b><br/>How to rebuild your business after tough times - listen to <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d2ea0c7/recovering-from-economic-hardship-takes-humility-the-journey-of-keri-murphy-humility-and-resilience'>Humility</a> &amp; <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d378211/what-it-takes-to-rebuild-your-business-after-tough-times-the-journey-of-cristy-nickel-humility-and-resilience'>Resilience</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4bd9a51a/how-to-overcome-business-debt-and-grow-the-journey-of-kathleen-black'>podcast</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/48b381bc/how-business-failure-can-make-you-more-successful-the-journey-of-laura-wright'>series</a>.<br/><br/><b>Contact Me</b><br/><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Leeza</b><br/>➤ <a href='https://happygutpro.com/about-happy-gut/'>Website</a> <br/>➤ <a href='https://www.facebook.com/Happygutkefir/'>Facebook</a> <br/>➤<a href='https://www.instagram.com/happygutkefir/'> Instagram</a><br/>➤ <a href='https://www.linkedin.com/in/leeza-zurwick-a55094171/'>LinkedIn</a> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[How do you successfully transition between two entirely different career paths? <br/><br/>There are a few smart ways, including taking time off or educating yourself. <br/><br/>But one often-overlooked strategy doesn’t require making any big changes. <br/><br/>It just requires combining your interests. <br/><br/>That’s what Leeza Zurwick did when she transitioned from her job as a special education teacher to the CEO of a mission-driven company. <br/><br/>In our chat today, Leeza and I discuss the power of starting a company in your forties, and how you can balance social impact with profit as a business owner. <br/><br/>You’ll learn why it’s important to maintain multiple streams of revenue, how planning ahead financially can help you grow faster, and what it takes to persevere through tough times. <br/><br/><b>About my guest:</b><br/>Leeza Zurwick is the CEO and founder of Happy Gut, a company that produces and sells water kefir products designed to help improve gut imbalances and issues. Leeza was a special education teacher for over 20 years before starting her company out of pure curiosity and passion in 2017. After a successful trial run, Leeza quit her full-time teaching job and dedicated herself to growing Happy Gut. Today, she sells her water kefir products in stores and online to customers in Canada and the U.S. Her newest product is a flavor infusion water kefir. <br/><br/><b>In this episode we talk about:</b><br/>➤ How Leeza became interested in water kefir <b>(7:26)</b><br/>➤ What encouraged Leeza to take the leap into entrepreneurship <b>(11:51)</b><br/>➤ What it means to run a social impact business (<b>13:32)</b><br/>➤ The transition from domestic selling to international <b>(18:05)</b><br/>➤ The difference between selling wholesale versus online <b>(21:34)</b><br/>➤ Leeza’s key to successful growth <b>(24:52)</b><br/>➤ The financial strategies that keep Leeza on track <b>(28:23)</b><br/>➤ Leeza’s advice for other women entrepreneurs <b>(33:13)</b><br/><br/><b>Keep Listening</b><br/>How to rebuild your business after tough times - listen to <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d2ea0c7/recovering-from-economic-hardship-takes-humility-the-journey-of-keri-murphy-humility-and-resilience'>Humility</a> &amp; <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d378211/what-it-takes-to-rebuild-your-business-after-tough-times-the-journey-of-cristy-nickel-humility-and-resilience'>Resilience</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4bd9a51a/how-to-overcome-business-debt-and-grow-the-journey-of-kathleen-black'>podcast</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/48b381bc/how-business-failure-can-make-you-more-successful-the-journey-of-laura-wright'>series</a>.<br/><br/><b>Contact Me</b><br/><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Leeza</b><br/>➤ <a href='https://happygutpro.com/about-happy-gut/'>Website</a> <br/>➤ <a href='https://www.facebook.com/Happygutkefir/'>Facebook</a> <br/>➤<a href='https://www.instagram.com/happygutkefir/'> Instagram</a><br/>➤ <a href='https://www.linkedin.com/in/leeza-zurwick-a55094171/'>LinkedIn</a> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
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			<title>Why It’s Never Too Late to Start a Business - The Journey of Nita Tandon (Start-Up After Mid-Life)</title>
			<itunes:title>Why It’s Never Too Late to Start a Business - The Journey of Nita Tandon (Start-Up After Mid-Life)</itunes:title>
			<pubDate>Thu, 05 Nov 2020 05:00:00 GMT</pubDate>
			<itunes:duration>36:01</itunes:duration>
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			<itunes:episode>88</itunes:episode>
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			<description><![CDATA[When is the best time to start your own business?  <br/><br/>Is it when you’re straight out of college, when you’re entering your first job, or when you turn 30?<br/><br/>You may think the opportune time is when you’re early on in your career, but the truth is: it’s never too late to start your own business. <br/><br/>That’s what Nita Tandon realized when she had an idea for a product that would revolutionize her life. <br/><br/>Though Nita had already built a successful career in health and pharmaceuticals, she decided to switch gears and become an entrepreneur. <br/><br/>Today, Nita and I discuss how she started her company, why she’s such a proponent of asking for help, and what financial strategies led to her success. <br/><br/>You’ll gather insight on building a passionate audience, tweaking your product, debt for business growth, paying off debt, and becoming even more financially savvy. <br/><br/><b>About my guest:</b><br/>Nita Tandon is the founder and CEO of Dalcini Stainless, a company that makes chemical-free stainless steel housewares. After working in nursing homes and the pharmaceutical industry for years, Nita became curious about BPA and its widespread use in household products. After realizing there wasn’t a market for non-plastic chemical-free containers, she decided to try her hand at creating the product she wanted. Now, her company manufactures and sells award-winning safe, simple, and sustainable housewares.<br/><br/><b>In this episode we talk about:</b><br/>➤ Nita’s journey to becoming an entrepreneur <b>(6:10)</b><br/>➤ The benefit of starting a business in your 40s <b>(10:14)</b><br/>➤ Nita’s unique approach to growing her business <b>(12:36)</b><br/>➤ The financial lessons Nita learned <b>(16:21)</b><br/>➤ The different factors to consider when pricing products <b>(20:10)</b><br/>➤ How the pandemic has affected Nita’s business <b>(24:47)</b><br/>➤ Why you should rethink your idea of debt <b>(29:06)</b><br/>➤ The importance of understanding your financial statements <b>(31:39)</b><br/><br/><b>Keep Listening</b><br/>How to rebuild your business after tough times - listen to <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d2ea0c7/recovering-from-economic-hardship-takes-humility-the-journey-of-keri-murphy-humility-and-resilience'>Humility</a> &amp; <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d378211/what-it-takes-to-rebuild-your-business-after-tough-times-the-journey-of-cristy-nickel-humility-and-resilience'>Resilience</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4bd9a51a/how-to-overcome-business-debt-and-grow-the-journey-of-kathleen-black'>podcast</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/48b381bc/how-business-failure-can-make-you-more-successful-the-journey-of-laura-wright'>series</a>.<br/><br/><b>Contact Me</b><br/><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Nita:</b><br/>➤ <a href='https://www.dalcinistainless.com/'>Website</a><br/>➤ <a href='https://www.facebook.com/DalciniStainless/'>Facebook</a> <br/>➤ <a href='https://www.instagram.com/nita_tandon/?hl=en'>Instagram</a><br/>➤ <a href='https://www.linkedin.com/in/nita-tandon-1a716b75/?originalSubdomain=ca'>LinkedIn</a> <br/>➤ <a href='https://twitter.com/nita_tandon'>Twitter</a><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[When is the best time to start your own business?  <br/><br/>Is it when you’re straight out of college, when you’re entering your first job, or when you turn 30?<br/><br/>You may think the opportune time is when you’re early on in your career, but the truth is: it’s never too late to start your own business. <br/><br/>That’s what Nita Tandon realized when she had an idea for a product that would revolutionize her life. <br/><br/>Though Nita had already built a successful career in health and pharmaceuticals, she decided to switch gears and become an entrepreneur. <br/><br/>Today, Nita and I discuss how she started her company, why she’s such a proponent of asking for help, and what financial strategies led to her success. <br/><br/>You’ll gather insight on building a passionate audience, tweaking your product, debt for business growth, paying off debt, and becoming even more financially savvy. <br/><br/><b>About my guest:</b><br/>Nita Tandon is the founder and CEO of Dalcini Stainless, a company that makes chemical-free stainless steel housewares. After working in nursing homes and the pharmaceutical industry for years, Nita became curious about BPA and its widespread use in household products. After realizing there wasn’t a market for non-plastic chemical-free containers, she decided to try her hand at creating the product she wanted. Now, her company manufactures and sells award-winning safe, simple, and sustainable housewares.<br/><br/><b>In this episode we talk about:</b><br/>➤ Nita’s journey to becoming an entrepreneur <b>(6:10)</b><br/>➤ The benefit of starting a business in your 40s <b>(10:14)</b><br/>➤ Nita’s unique approach to growing her business <b>(12:36)</b><br/>➤ The financial lessons Nita learned <b>(16:21)</b><br/>➤ The different factors to consider when pricing products <b>(20:10)</b><br/>➤ How the pandemic has affected Nita’s business <b>(24:47)</b><br/>➤ Why you should rethink your idea of debt <b>(29:06)</b><br/>➤ The importance of understanding your financial statements <b>(31:39)</b><br/><br/><b>Keep Listening</b><br/>How to rebuild your business after tough times - listen to <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d2ea0c7/recovering-from-economic-hardship-takes-humility-the-journey-of-keri-murphy-humility-and-resilience'>Humility</a> &amp; <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d378211/what-it-takes-to-rebuild-your-business-after-tough-times-the-journey-of-cristy-nickel-humility-and-resilience'>Resilience</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4bd9a51a/how-to-overcome-business-debt-and-grow-the-journey-of-kathleen-black'>podcast</a> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/48b381bc/how-business-failure-can-make-you-more-successful-the-journey-of-laura-wright'>series</a>.<br/><br/><b>Contact Me</b><br/><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Nita:</b><br/>➤ <a href='https://www.dalcinistainless.com/'>Website</a><br/>➤ <a href='https://www.facebook.com/DalciniStainless/'>Facebook</a> <br/>➤ <a href='https://www.instagram.com/nita_tandon/?hl=en'>Instagram</a><br/>➤ <a href='https://www.linkedin.com/in/nita-tandon-1a716b75/?originalSubdomain=ca'>LinkedIn</a> <br/>➤ <a href='https://twitter.com/nita_tandon'>Twitter</a><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
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			<title>How Business Failure Can Make You More Successful - The Journey of Laura Wright (Humility and Resilience)</title>
			<itunes:title>How Business Failure Can Make You More Successful - The Journey of Laura Wright (Humility and Resilience)</itunes:title>
			<pubDate>Thu, 29 Oct 2020 04:00:00 GMT</pubDate>
			<itunes:duration>28:22</itunes:duration>
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			<itunes:episode>87</itunes:episode>
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			<description><![CDATA[How do you turn a business disaster into a successful new career? <br/><br/>You need humility, resilience, and drive, but you also need something else:<br/><br/>Passion. <br/><br/>Passion for your business’s mission <em>and</em> the work you do. <br/><br/>That’s what Laura Wright figured out when she paid off the debt from her failed real estate business, and decided to change course. <br/><br/>Today, Laura and I discuss her entrepreneurial background, her business philosophies, and her approach to financial management. <br/><br/>You’ll learn how to sell your services better, why long-term forecasting is helpful, and how listening to your intuition can make all the difference to your success. <br/><br/><b>About my guest:</b><br/>Entrepreneur Laura Wright is the Master Coach and founder behind Epic at Sales, a program that helps women business owners improve their sales skills. Before starting her company, Laura worked in real estate buying, renovating, and selling properties. When the 2008 financial crash shuttered her business, Laura had to figure out a way to pay off her debt and rebuild. Now, she gets to use her passion for negotiation and relationship-building to coach people on sales techniques that result in greater income and stronger impact. <br/><br/><b>In this episode we talk about:</b><br/>➤ How Laura got started in real estate <b>(6:13)</b><br/>➤ Laura’s experience with the 2008 financial crash <b>(10:16)</b><br/>➤ How she unintentionally got into debt <b>(13:49)</b><br/>➤ How Laura began paying off her debt <b>(17:12)</b><br/>➤ Laura’s approach to managing her finances <b>(21:02)</b><br/>➤ The revenue model Laura uses for Epic at Sales <b>(23:15)</b><br/>➤ Laura’s advice to other women entrepreneurs <b>(24:54)</b><br/><br/><b>Keep Listening</b><br/>Curious to learn more about financing your growing business?<br/><br/>Check out the crowdfunding podcast series talking about <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4ab855ba/give-back-to-your-community-with-equity-crowdfunding-the-journey-of-martha-hernandez-crowdfunding'>equity crowdfunding</a> and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4bc63e2d/how-reward-crowdfunding-can-help-you-launch-your-business-on-the-right-foot-the-journey-of-sarah-sommers-crowdfunding'>reward-based crowdfunding</a>. <br/><br/><b>Contact Me</b><br/><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Laura:</b><br/>➤ <a href='https://epicatsales.com/'>Website</a> <br/>➤ <a href='https://www.facebook.com/Epicatsales/'>Facebook</a> <br/>➤<a href='https://www.instagram.com/epicatsales/?hl=en'> Instagram</a> <br/>➤ <a href='https://www.linkedin.com/in/epicatsales/'>LinkedIn</a> <br/>➤ <a href='https://twitter.com/epicatsales?lang=en'>Twitter</a> <br/>➤ <a href='https://www.youtube.com/channel/UCHFToq7kREYrwRXeFmGT3-g'>YouTube</a><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[How do you turn a business disaster into a successful new career? <br/><br/>You need humility, resilience, and drive, but you also need something else:<br/><br/>Passion. <br/><br/>Passion for your business’s mission <em>and</em> the work you do. <br/><br/>That’s what Laura Wright figured out when she paid off the debt from her failed real estate business, and decided to change course. <br/><br/>Today, Laura and I discuss her entrepreneurial background, her business philosophies, and her approach to financial management. <br/><br/>You’ll learn how to sell your services better, why long-term forecasting is helpful, and how listening to your intuition can make all the difference to your success. <br/><br/><b>About my guest:</b><br/>Entrepreneur Laura Wright is the Master Coach and founder behind Epic at Sales, a program that helps women business owners improve their sales skills. Before starting her company, Laura worked in real estate buying, renovating, and selling properties. When the 2008 financial crash shuttered her business, Laura had to figure out a way to pay off her debt and rebuild. Now, she gets to use her passion for negotiation and relationship-building to coach people on sales techniques that result in greater income and stronger impact. <br/><br/><b>In this episode we talk about:</b><br/>➤ How Laura got started in real estate <b>(6:13)</b><br/>➤ Laura’s experience with the 2008 financial crash <b>(10:16)</b><br/>➤ How she unintentionally got into debt <b>(13:49)</b><br/>➤ How Laura began paying off her debt <b>(17:12)</b><br/>➤ Laura’s approach to managing her finances <b>(21:02)</b><br/>➤ The revenue model Laura uses for Epic at Sales <b>(23:15)</b><br/>➤ Laura’s advice to other women entrepreneurs <b>(24:54)</b><br/><br/><b>Keep Listening</b><br/>Curious to learn more about financing your growing business?<br/><br/>Check out the crowdfunding podcast series talking about <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4ab855ba/give-back-to-your-community-with-equity-crowdfunding-the-journey-of-martha-hernandez-crowdfunding'>equity crowdfunding</a> and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4bc63e2d/how-reward-crowdfunding-can-help-you-launch-your-business-on-the-right-foot-the-journey-of-sarah-sommers-crowdfunding'>reward-based crowdfunding</a>. <br/><br/><b>Contact Me</b><br/><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Laura:</b><br/>➤ <a href='https://epicatsales.com/'>Website</a> <br/>➤ <a href='https://www.facebook.com/Epicatsales/'>Facebook</a> <br/>➤<a href='https://www.instagram.com/epicatsales/?hl=en'> Instagram</a> <br/>➤ <a href='https://www.linkedin.com/in/epicatsales/'>LinkedIn</a> <br/>➤ <a href='https://twitter.com/epicatsales?lang=en'>Twitter</a> <br/>➤ <a href='https://www.youtube.com/channel/UCHFToq7kREYrwRXeFmGT3-g'>YouTube</a><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>How to Overcome Business Debt and Grow - The Journey of Kathleen Black (Humility and Resilience)</title>
			<itunes:title>How to Overcome Business Debt and Grow - The Journey of Kathleen Black (Humility and Resilience)</itunes:title>
			<pubDate>Thu, 22 Oct 2020 04:00:00 GMT</pubDate>
			<itunes:duration>27:26</itunes:duration>
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			<itunes:episode>86</itunes:episode>
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			<description><![CDATA[What does it take to turn a company saddled with debt into a profitable powerhouse? <br/><br/>It takes patience, resilience, and careful planning, of course. <br/><br/>But the most important quality is financial knowledge. <br/><br/>That’s what real estate coach Kathleen Black realized when she became a 50% owner of a company drowning in debt. <br/><br/>To pay off the company’s debt and start earning money, she needed to get her financial ducks in a row—and create a realistic growth plan. <br/><br/>In our conversation today, Kathleen and I talk about her background, her approach to debt, and the financial lessons she’s learned. You’ll pick up tips on how to improve cash flow, how to get on the same page as your business partners, and what to do to build a five-year profit plan. <br/><br/><b>About my guest:</b><br/>Entrepreneur, author, and speaker, Kathleen Black is one of Canada’s leading real estate coaches and trainers. She started her company, Kathleen Black Coaching, and Consulting, in 2015 after spending years in both real estate and coaching. Now, she mentors real estate agents and teams across Canada and the U.S. and leads the Ultimate Team Sumit, which is the largest team-specific real estate event in North America. <br/><br/><b>In this episode we talk about:</b><br/>➤ How Kathleen got into coaching <b>(4:51)<br/></b>➤ Why it’s important to share a similar business strategy with a business partner <b>(7:21)</b><br/>➤ The 3 factors Kathleen looks at for business success<b> (8:45)</b><br/>➤ The strategy Kathleen used to get her company out of the red <b>(11:23)</b><br/>➤ The different financials you should review each month and why <b>(15:15)</b><br/>➤ How the right team can help you get ahead<b> (21:30)</b><br/>➤ Kathleen’s advice for women entrepreneurs <b>(23:00)</b><br/><br/><b>Keep Listening</b><br/>Curious to learn more about financing your growing business?<br/><br/>Check out the crowdfunding podcast series talking about <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4ab855ba/give-back-to-your-community-with-equity-crowdfunding-the-journey-of-martha-hernandez-crowdfunding'>equity crowdfunding</a> and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4bc63e2d/how-reward-crowdfunding-can-help-you-launch-your-business-on-the-right-foot-the-journey-of-sarah-sommers-crowdfunding'>reward-based crowdfunding</a>. <br/><br/><b>Contact Me</b><br/><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Kathleen:</b><br/>➤ <a href='https://kathleenspeaks.com/contact/'>Website</a> <br/>➤ <a href='https://kathleenspeaks.com/the-top-1-life/'>Kathleen’s new book: The Top 1% Life</a><br/>➤ <a href='https://www.facebook.com/KathleenBlackCoaching/'>Facebook</a> <br/>➤<a href='https://www.instagram.com/explore/locations/1073898459322300/canada/oshawa-ontario/kathleen-black-coaching-consulting/?hl=en'> Instagram</a> <br/>➤ <a href='https://www.linkedin.com/in/kathleen-black-4811a052/'>LinkedIn</a> <br/>➤ <a href='https://www.pinterest.ca/kathleenblack31/_saved/'>Pinterest</a> <br/>➤ <a href='https://twitter.com/kbccoaching?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor'>Twitter</a> <br/>➤ <a href='https://www.youtube.com/channel/UCqT4Wef8x3jr5q0iIE9SpWw'>YouTube</a> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[What does it take to turn a company saddled with debt into a profitable powerhouse? <br/><br/>It takes patience, resilience, and careful planning, of course. <br/><br/>But the most important quality is financial knowledge. <br/><br/>That’s what real estate coach Kathleen Black realized when she became a 50% owner of a company drowning in debt. <br/><br/>To pay off the company’s debt and start earning money, she needed to get her financial ducks in a row—and create a realistic growth plan. <br/><br/>In our conversation today, Kathleen and I talk about her background, her approach to debt, and the financial lessons she’s learned. You’ll pick up tips on how to improve cash flow, how to get on the same page as your business partners, and what to do to build a five-year profit plan. <br/><br/><b>About my guest:</b><br/>Entrepreneur, author, and speaker, Kathleen Black is one of Canada’s leading real estate coaches and trainers. She started her company, Kathleen Black Coaching, and Consulting, in 2015 after spending years in both real estate and coaching. Now, she mentors real estate agents and teams across Canada and the U.S. and leads the Ultimate Team Sumit, which is the largest team-specific real estate event in North America. <br/><br/><b>In this episode we talk about:</b><br/>➤ How Kathleen got into coaching <b>(4:51)<br/></b>➤ Why it’s important to share a similar business strategy with a business partner <b>(7:21)</b><br/>➤ The 3 factors Kathleen looks at for business success<b> (8:45)</b><br/>➤ The strategy Kathleen used to get her company out of the red <b>(11:23)</b><br/>➤ The different financials you should review each month and why <b>(15:15)</b><br/>➤ How the right team can help you get ahead<b> (21:30)</b><br/>➤ Kathleen’s advice for women entrepreneurs <b>(23:00)</b><br/><br/><b>Keep Listening</b><br/>Curious to learn more about financing your growing business?<br/><br/>Check out the crowdfunding podcast series talking about <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4ab855ba/give-back-to-your-community-with-equity-crowdfunding-the-journey-of-martha-hernandez-crowdfunding'>equity crowdfunding</a> and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4bc63e2d/how-reward-crowdfunding-can-help-you-launch-your-business-on-the-right-foot-the-journey-of-sarah-sommers-crowdfunding'>reward-based crowdfunding</a>. <br/><br/><b>Contact Me</b><br/><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Kathleen:</b><br/>➤ <a href='https://kathleenspeaks.com/contact/'>Website</a> <br/>➤ <a href='https://kathleenspeaks.com/the-top-1-life/'>Kathleen’s new book: The Top 1% Life</a><br/>➤ <a href='https://www.facebook.com/KathleenBlackCoaching/'>Facebook</a> <br/>➤<a href='https://www.instagram.com/explore/locations/1073898459322300/canada/oshawa-ontario/kathleen-black-coaching-consulting/?hl=en'> Instagram</a> <br/>➤ <a href='https://www.linkedin.com/in/kathleen-black-4811a052/'>LinkedIn</a> <br/>➤ <a href='https://www.pinterest.ca/kathleenblack31/_saved/'>Pinterest</a> <br/>➤ <a href='https://twitter.com/kbccoaching?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor'>Twitter</a> <br/>➤ <a href='https://www.youtube.com/channel/UCqT4Wef8x3jr5q0iIE9SpWw'>YouTube</a> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>What it Takes to Rebuild Your Business After Tough Times - The Journey of Cristy Nickel (Humility and Resilience)</title>
			<itunes:title>What it Takes to Rebuild Your Business After Tough Times - The Journey of Cristy Nickel (Humility and Resilience)</itunes:title>
			<pubDate>Thu, 15 Oct 2020 04:00:00 GMT</pubDate>
			<itunes:duration>28:23</itunes:duration>
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			<itunes:episode>85</itunes:episode>
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			<description><![CDATA[<br/>In business—as in life—setbacks are inevitable.<br/><br/>But it’s how you recover from setbacks that determine whether or not you’ll be successful.<br/><br/>That’s what entrepreneur and author Cristy Nickel realized after she lost all her personal training clients during the 2008 market crash. <br/><br/>After paying off her debt, Cristy had to start from scratch to rebuild her clientele, but within one year, she earned her first million dollars in revenue. <br/><br/>Today, Cristy and I talk about failure, resilience, determination, and growth as an entrepreneur. You’ll learn how to face your biggest business fears, how to persist in the face of difficulty, and why it’s important to ask for help.  <br/><br/><b>About my guest:<br/></b>Cristy Nickel is an entrepreneur, speaker, author, and the founder of Code Red, a nutrition program that helps people lose weight by eating real food. A longtime elite athlete, Cristy was the number two world-ranked boxer before becoming a personal trainer and celebrity nutritionist. Now, she coaches millions of people around the world on how they can lose 10% of their body weight each month without resorting to shakes, diet pills, fads, or diet foods. <br/><br/><b>In this episode we talk about:<br/></b>➤ How Cristy paid for her college<b> (6:10)</b><br/>➤ How Cristy became a personal trainer <b>(9:36)</b><br/>➤ What happened to Cristy during the 2008 market crash <b>(11:02)</b><br/>➤ How Cristy scaled her business <b>(15:29)</b><br/>➤ The importance of asking for help <b>(18:42)<br/></b>➤ What Cristy learned about managing her business’s finances <b>(22:00)</b><br/>➤ Why it’s important to face your fears in business <b>(24:55)<br/><br/>Keep Listening<br/></b>Curious to learn more about financing your growing business?<br/><br/>Check out the crowdfunding podcast series talking about <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4ab855ba/give-back-to-your-community-with-equity-crowdfunding-the-journey-of-martha-hernandez-crowdfunding'>equity crowdfunding</a> and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4bc63e2d/how-reward-crowdfunding-can-help-you-launch-your-business-on-the-right-foot-the-journey-of-sarah-sommers-crowdfunding'>reward-based crowdfunding</a>. <br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Cristy:<br/></b>➤ <a href='https://coderedlifestyle.com/'>Website</a> <br/>➤ <a href='https://www.facebook.com/CodeRedLifestyle/'>Facebook</a><br/>➤ <a href='https://www.instagram.com/cristycodered/'>Instagram</a> <br/>➤ <a href='https://www.linkedin.com/in/cristy-code-red-nickel-99294a126'>LinkedIn</a> <br/>➤ <a href='https://www.pinterest.ph/cristycodered/'>Pinterest</a> <br/>➤ <a href='https://twitter.com/cristycodered'>Twitter</a> <br/>➤ <a href='https://www.youtube.com/channel/UCWLEo-88jHNuWVwYkErwO2g?sub_confirmation=1'>YouTube</a> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<br/>In business—as in life—setbacks are inevitable.<br/><br/>But it’s how you recover from setbacks that determine whether or not you’ll be successful.<br/><br/>That’s what entrepreneur and author Cristy Nickel realized after she lost all her personal training clients during the 2008 market crash. <br/><br/>After paying off her debt, Cristy had to start from scratch to rebuild her clientele, but within one year, she earned her first million dollars in revenue. <br/><br/>Today, Cristy and I talk about failure, resilience, determination, and growth as an entrepreneur. You’ll learn how to face your biggest business fears, how to persist in the face of difficulty, and why it’s important to ask for help.  <br/><br/><b>About my guest:<br/></b>Cristy Nickel is an entrepreneur, speaker, author, and the founder of Code Red, a nutrition program that helps people lose weight by eating real food. A longtime elite athlete, Cristy was the number two world-ranked boxer before becoming a personal trainer and celebrity nutritionist. Now, she coaches millions of people around the world on how they can lose 10% of their body weight each month without resorting to shakes, diet pills, fads, or diet foods. <br/><br/><b>In this episode we talk about:<br/></b>➤ How Cristy paid for her college<b> (6:10)</b><br/>➤ How Cristy became a personal trainer <b>(9:36)</b><br/>➤ What happened to Cristy during the 2008 market crash <b>(11:02)</b><br/>➤ How Cristy scaled her business <b>(15:29)</b><br/>➤ The importance of asking for help <b>(18:42)<br/></b>➤ What Cristy learned about managing her business’s finances <b>(22:00)</b><br/>➤ Why it’s important to face your fears in business <b>(24:55)<br/><br/>Keep Listening<br/></b>Curious to learn more about financing your growing business?<br/><br/>Check out the crowdfunding podcast series talking about <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4ab855ba/give-back-to-your-community-with-equity-crowdfunding-the-journey-of-martha-hernandez-crowdfunding'>equity crowdfunding</a> and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4bc63e2d/how-reward-crowdfunding-can-help-you-launch-your-business-on-the-right-foot-the-journey-of-sarah-sommers-crowdfunding'>reward-based crowdfunding</a>. <br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Cristy:<br/></b>➤ <a href='https://coderedlifestyle.com/'>Website</a> <br/>➤ <a href='https://www.facebook.com/CodeRedLifestyle/'>Facebook</a><br/>➤ <a href='https://www.instagram.com/cristycodered/'>Instagram</a> <br/>➤ <a href='https://www.linkedin.com/in/cristy-code-red-nickel-99294a126'>LinkedIn</a> <br/>➤ <a href='https://www.pinterest.ph/cristycodered/'>Pinterest</a> <br/>➤ <a href='https://twitter.com/cristycodered'>Twitter</a> <br/>➤ <a href='https://www.youtube.com/channel/UCWLEo-88jHNuWVwYkErwO2g?sub_confirmation=1'>YouTube</a> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Recovering From Economic Hardship Takes Humility - The Journey of Keri Murphy (Humility and Resilience)</title>
			<itunes:title>Recovering From Economic Hardship Takes Humility - The Journey of Keri Murphy (Humility and Resilience)</itunes:title>
			<pubDate>Thu, 08 Oct 2020 04:00:00 GMT</pubDate>
			<itunes:duration>23:12</itunes:duration>
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			<itunes:episode>84</itunes:episode>
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			<description><![CDATA[<p>How do you pick up the pieces when financial hardship hits your business? </p><p>There’s no perfect answer, but one thing is certain. </p><p>You need a hefty dose of humility and resilience to rebuild and recover.</p><p>That’s what entrepreneur Keri Murphy realized after she was forced to shutter her business during the 2008 recession. </p><p>Once she made the decision, Keri started reflecting on what went wrong with her business—and what she needed to change moving forward. </p><p>In our conversation today, Keri tells me about her background, her successful business coaching company, and her experience getting back on her feet after declaring personal bankruptcy.</p><p>You’ll learn why it’s important to acknowledge your mistakes as a business owner, how you can pivot your business during hard times, and why it’s so crucial to take a proactive approach to managing your business finances. </p><p><b>About my guest:<br/></b>Keri Murphy is the CEO and founder of Inspired Living, a company that helps entrepreneurs harness the power of video to grow their businesses. Prior to starting Inspired Living, Keri owned a modeling agency that she grew to nearly $1 million in revenue before shutting it down after the 2008 recession. Now, she’s an international speaker, media expert, and business mentor who coaches people on how to grow their businesses. </p><p><b>In this episode we talk about:<br/></b>➤ How Keri became an entrepreneur <b>(6:30)</b><br/>➤ How she felt when the recession hit <b>(9:06)</b><br/>➤ Keri’s financial missteps <b>(10:42)</b><br/>➤ How Inspired Living grew to its current success <b>(13:34)</b><br/>➤ The changes Keri made to her business finances <b>(17:26)</b><br/>➤ Keri’s advice for other women entrepreneurs on overcoming challenges<b> (19:50)</b></p><p><b>Keep Listening<br/></b>Curious to learn more about financing your growing business?</p><p>Check out the crowdfunding podcast series talking about <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4ab855ba/give-back-to-your-community-with-equity-crowdfunding-the-journey-of-martha-hernandez-crowdfunding'>equity crowdfunding</a> and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4bc63e2d/how-reward-crowdfunding-can-help-you-launch-your-business-on-the-right-foot-the-journey-of-sarah-sommers-crowdfunding'>reward-based crowdfunding</a>. </p><p><b>Contact Me</b><br/><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Keri:<br/></b>➤ <a href='https://inspiredliving.tv/keri/'>Website</a><br/>➤ <a href='https://www.facebook.com/thekerimurphy'>Facebook</a><br/>➤ <a href='https://www.instagram.com/inspiredlivingtv/'>Instagram</a><br/>➤ <a href='https://www.linkedin.com/in/kerimurphy'>LinkedIn</a><br/>➤ <a href='https://twitter.com/kerimurphy?lang=en'>Twitter</a><br/>➤ <a href='https://www.youtube.com/user/kmurphy237'>YouTube</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>How do you pick up the pieces when financial hardship hits your business? </p><p>There’s no perfect answer, but one thing is certain. </p><p>You need a hefty dose of humility and resilience to rebuild and recover.</p><p>That’s what entrepreneur Keri Murphy realized after she was forced to shutter her business during the 2008 recession. </p><p>Once she made the decision, Keri started reflecting on what went wrong with her business—and what she needed to change moving forward. </p><p>In our conversation today, Keri tells me about her background, her successful business coaching company, and her experience getting back on her feet after declaring personal bankruptcy.</p><p>You’ll learn why it’s important to acknowledge your mistakes as a business owner, how you can pivot your business during hard times, and why it’s so crucial to take a proactive approach to managing your business finances. </p><p><b>About my guest:<br/></b>Keri Murphy is the CEO and founder of Inspired Living, a company that helps entrepreneurs harness the power of video to grow their businesses. Prior to starting Inspired Living, Keri owned a modeling agency that she grew to nearly $1 million in revenue before shutting it down after the 2008 recession. Now, she’s an international speaker, media expert, and business mentor who coaches people on how to grow their businesses. </p><p><b>In this episode we talk about:<br/></b>➤ How Keri became an entrepreneur <b>(6:30)</b><br/>➤ How she felt when the recession hit <b>(9:06)</b><br/>➤ Keri’s financial missteps <b>(10:42)</b><br/>➤ How Inspired Living grew to its current success <b>(13:34)</b><br/>➤ The changes Keri made to her business finances <b>(17:26)</b><br/>➤ Keri’s advice for other women entrepreneurs on overcoming challenges<b> (19:50)</b></p><p><b>Keep Listening<br/></b>Curious to learn more about financing your growing business?</p><p>Check out the crowdfunding podcast series talking about <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4ab855ba/give-back-to-your-community-with-equity-crowdfunding-the-journey-of-martha-hernandez-crowdfunding'>equity crowdfunding</a> and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4bc63e2d/how-reward-crowdfunding-can-help-you-launch-your-business-on-the-right-foot-the-journey-of-sarah-sommers-crowdfunding'>reward-based crowdfunding</a>. </p><p><b>Contact Me</b><br/><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Keri:<br/></b>➤ <a href='https://inspiredliving.tv/keri/'>Website</a><br/>➤ <a href='https://www.facebook.com/thekerimurphy'>Facebook</a><br/>➤ <a href='https://www.instagram.com/inspiredlivingtv/'>Instagram</a><br/>➤ <a href='https://www.linkedin.com/in/kerimurphy'>LinkedIn</a><br/>➤ <a href='https://twitter.com/kerimurphy?lang=en'>Twitter</a><br/>➤ <a href='https://www.youtube.com/user/kmurphy237'>YouTube</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Improve Your Leadership Skills With 3 Mindset Shifts - The Journey of Kim Ades (Level-Up)</title>
			<itunes:title>Improve Your Leadership Skills With 3 Mindset Shifts - The Journey of Kim Ades (Level-Up)</itunes:title>
			<pubDate>Thu, 01 Oct 2020 04:00:00 GMT</pubDate>
			<itunes:duration>16:14</itunes:duration>
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			<itunes:episode>83</itunes:episode>
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			<description><![CDATA[<p>What does it take to become an effective leader and scale a company? </p><p>It’s not money or authority or drive. It’s not even intelligence or skill. </p><p>In fact, it’s something much more unexpected: emotional resilience. </p><p>The degree to which you can bounce back from adversity plays a big role in your level of success in business. </p><p>Kim Ades, an entrepreneur and business coach, knows this to be true. </p><p>In our short and sweet conversation today, Kim breaks down the three perspective shifts that shape effective leaders. You’ll learn about the power of resourcefulness, why delegation is key to getting stuff done, and how to challenge your own beliefs. </p><p><b>About my guest:</b><br/>Kim Ades is the President and Founder of Frame of Mind Coaching and JournalEngine Software, which helps companies make hiring decisions using simulation-based assessment software. Kim’s fascination with all things leadership and performance eventually led her to start Frame of Mind Coaching, where she advises business owners, C-suite executives, and company leaders from all industries. Her work focuses on teaching others how to change their outlook and thinking patterns to get better results. </p><p><b>In this episode we talk about:</b><br/>➤ How Kim went from founding a software company to coaching <b>(4:22)</b><br/>➤ The one trait all highly successful people have in common <b>(6:10)</b><br/>➤ The three beliefs you need to possess to grow a company <b>(7:55)</b><br/>➤ Kim’s coaching process <b>(10:50)</b><br/>➤ The financial lessons Kim has learned<b> (12:51)</b><br/>➤ Kim’s advice for women entrepreneurs <b>(14:30) </b></p><p><b>Keep Listening</b><br/>Curious to learn more about financing your growing business?</p><p>Check out the crowdfunding podcast series talking about <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4ab855ba/give-back-to-your-community-with-equity-crowdfunding-the-journey-of-martha-hernandez-crowdfunding'>equity crowdfunding</a> and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4bc63e2d/how-reward-crowdfunding-can-help-you-launch-your-business-on-the-right-foot-the-journey-of-sarah-sommers-crowdfunding'>reward-based crowdfunding</a>. </p><p><b>Contact Me</b><br/><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Kim:</b><br/>➤ <a href='https://www.frameofmindcoaching.com/'>Website</a><br/>➤ <a href='https://www.facebook.com/FOMcoaching/'>Facebook</a><br/>➤ <a href='https://www.instagram.com/frameofmindcoaching/'>Instagram</a><br/>➤ <a href='https://www.linkedin.com/in/kimades/'>LinkedIn</a><br/>➤ <a href='https://twitter.com/kimades'>Twitter</a><br/>➤ <a href='https://www.youtube.com/channel/UCeeJ8fSIjJNk5e8esyUTraQ'>YouTube</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>What does it take to become an effective leader and scale a company? </p><p>It’s not money or authority or drive. It’s not even intelligence or skill. </p><p>In fact, it’s something much more unexpected: emotional resilience. </p><p>The degree to which you can bounce back from adversity plays a big role in your level of success in business. </p><p>Kim Ades, an entrepreneur and business coach, knows this to be true. </p><p>In our short and sweet conversation today, Kim breaks down the three perspective shifts that shape effective leaders. You’ll learn about the power of resourcefulness, why delegation is key to getting stuff done, and how to challenge your own beliefs. </p><p><b>About my guest:</b><br/>Kim Ades is the President and Founder of Frame of Mind Coaching and JournalEngine Software, which helps companies make hiring decisions using simulation-based assessment software. Kim’s fascination with all things leadership and performance eventually led her to start Frame of Mind Coaching, where she advises business owners, C-suite executives, and company leaders from all industries. Her work focuses on teaching others how to change their outlook and thinking patterns to get better results. </p><p><b>In this episode we talk about:</b><br/>➤ How Kim went from founding a software company to coaching <b>(4:22)</b><br/>➤ The one trait all highly successful people have in common <b>(6:10)</b><br/>➤ The three beliefs you need to possess to grow a company <b>(7:55)</b><br/>➤ Kim’s coaching process <b>(10:50)</b><br/>➤ The financial lessons Kim has learned<b> (12:51)</b><br/>➤ Kim’s advice for women entrepreneurs <b>(14:30) </b></p><p><b>Keep Listening</b><br/>Curious to learn more about financing your growing business?</p><p>Check out the crowdfunding podcast series talking about <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4ab855ba/give-back-to-your-community-with-equity-crowdfunding-the-journey-of-martha-hernandez-crowdfunding'>equity crowdfunding</a> and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4bc63e2d/how-reward-crowdfunding-can-help-you-launch-your-business-on-the-right-foot-the-journey-of-sarah-sommers-crowdfunding'>reward-based crowdfunding</a>. </p><p><b>Contact Me</b><br/><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Kim:</b><br/>➤ <a href='https://www.frameofmindcoaching.com/'>Website</a><br/>➤ <a href='https://www.facebook.com/FOMcoaching/'>Facebook</a><br/>➤ <a href='https://www.instagram.com/frameofmindcoaching/'>Instagram</a><br/>➤ <a href='https://www.linkedin.com/in/kimades/'>LinkedIn</a><br/>➤ <a href='https://twitter.com/kimades'>Twitter</a><br/>➤ <a href='https://www.youtube.com/channel/UCeeJ8fSIjJNk5e8esyUTraQ'>YouTube</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>FLIK: Advancing Womxn in Business - The Journey of Michelle Kwok (Level-Up)</title>
			<itunes:title>FLIK: Advancing Womxn in Business - The Journey of Michelle Kwok (Level-Up)</itunes:title>
			<pubDate>Thu, 24 Sep 2020 04:00:00 GMT</pubDate>
			<itunes:duration>22:59</itunes:duration>
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			<itunes:episode>82</itunes:episode>
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			<description><![CDATA[<p>What roadblocks keep womxn from advancing in business? </p><p>It’s not a lack of intelligence, ambition, or creativity—it’s a lack of <em>access</em>. </p><p>Having access to the right opportunities can make all the difference in someone’s career trajectory and social impact. </p><p>That’s why entrepreneur Michelle Kwok built her company, FLIK. In our conversation, we discuss what FLIK is, how the platform helps advance womxn in business, and why community support is crucial to both professional growth and global progress. </p><p>Beyond discovering the ins and outs of the FLIK portal, you’ll also learn the value of picking up different skills and why it’s important to recruit the right team when building a company. </p><p><b>About my guest:</b><br/>Michelle Kwok is the co-founder and CEO of FLIK, a community that connects ambitious young womxn looking for mentors with female founders looking for apprentices. Before starting FLIK, Michelle was making brand marketing videos while attending medical school. After getting accepted to Next 36’s entrepreneurship program, she met her co-founder and began building the foundation for the FLIK portal.    </p><p><b>In this episode we talk about:</b><br/>➤ How Michelle’s entrepreneur journey began <b>(4:16)</b><br/>➤ Why Michelle started seeking out other female founders <b>(9:31)</b><br/>➤ How Michelle and her co-founder funded FLIK <b>(13:25)</b><br/>➤ How the FLIK platform works <b>(15:50)</b><br/>➤ How to scale your business with FLIK <b>(18:48)</b><br/>➤ Michelle’s message to female founders <b>(21:44) </b></p><p><b>Keep Listening</b><br/>Curious to learn more about financing your growing business?<br/><br/>Check out the crowdfunding podcast series talking about <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4ab855ba/give-back-to-your-community-with-equity-crowdfunding-the-journey-of-martha-hernandez-crowdfunding'>equity crowdfunding</a> and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4bc63e2d/how-reward-crowdfunding-can-help-you-launch-your-business-on-the-right-foot-the-journey-of-sarah-sommers-crowdfunding'>reward-based crowdfunding</a>.<br/><br/><b>Contact Me</b><br/><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Michelle:</b><br/>➤ <a href='https://weareflik.com/'>Website</a><br/>➤ <a href='https://www.facebook.com/weareflik/'>Facebook</a><br/>➤ <a href='https://www.instagram.com/weareflik/'>Instagram</a><br/>➤ <a href='https://www.linkedin.com/company/weareflik/'>LinkedIn</a><br/>➤ <a href='https://www.linkedin.com/in/michellebkwok/'>Michelle Kwok’s LinkedIn</a><br/>➤ <a href='https://twitter.com/weareflik'>Twitter</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>What roadblocks keep womxn from advancing in business? </p><p>It’s not a lack of intelligence, ambition, or creativity—it’s a lack of <em>access</em>. </p><p>Having access to the right opportunities can make all the difference in someone’s career trajectory and social impact. </p><p>That’s why entrepreneur Michelle Kwok built her company, FLIK. In our conversation, we discuss what FLIK is, how the platform helps advance womxn in business, and why community support is crucial to both professional growth and global progress. </p><p>Beyond discovering the ins and outs of the FLIK portal, you’ll also learn the value of picking up different skills and why it’s important to recruit the right team when building a company. </p><p><b>About my guest:</b><br/>Michelle Kwok is the co-founder and CEO of FLIK, a community that connects ambitious young womxn looking for mentors with female founders looking for apprentices. Before starting FLIK, Michelle was making brand marketing videos while attending medical school. After getting accepted to Next 36’s entrepreneurship program, she met her co-founder and began building the foundation for the FLIK portal.    </p><p><b>In this episode we talk about:</b><br/>➤ How Michelle’s entrepreneur journey began <b>(4:16)</b><br/>➤ Why Michelle started seeking out other female founders <b>(9:31)</b><br/>➤ How Michelle and her co-founder funded FLIK <b>(13:25)</b><br/>➤ How the FLIK platform works <b>(15:50)</b><br/>➤ How to scale your business with FLIK <b>(18:48)</b><br/>➤ Michelle’s message to female founders <b>(21:44) </b></p><p><b>Keep Listening</b><br/>Curious to learn more about financing your growing business?<br/><br/>Check out the crowdfunding podcast series talking about <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4ab855ba/give-back-to-your-community-with-equity-crowdfunding-the-journey-of-martha-hernandez-crowdfunding'>equity crowdfunding</a> and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4bc63e2d/how-reward-crowdfunding-can-help-you-launch-your-business-on-the-right-foot-the-journey-of-sarah-sommers-crowdfunding'>reward-based crowdfunding</a>.<br/><br/><b>Contact Me</b><br/><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Michelle:</b><br/>➤ <a href='https://weareflik.com/'>Website</a><br/>➤ <a href='https://www.facebook.com/weareflik/'>Facebook</a><br/>➤ <a href='https://www.instagram.com/weareflik/'>Instagram</a><br/>➤ <a href='https://www.linkedin.com/company/weareflik/'>LinkedIn</a><br/>➤ <a href='https://www.linkedin.com/in/michellebkwok/'>Michelle Kwok’s LinkedIn</a><br/>➤ <a href='https://twitter.com/weareflik'>Twitter</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Scale Your Company With One Powerful Tool: Empathy - The Journey of Sherry Deutschmann (Level-Up)</title>
			<itunes:title>Scale Your Company With One Powerful Tool: Empathy - The Journey of Sherry Deutschmann (Level-Up)</itunes:title>
			<pubDate>Thu, 17 Sep 2020 04:00:00 GMT</pubDate>
			<itunes:duration>47:20</itunes:duration>
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			<itunes:episode>81</itunes:episode>
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			<description><![CDATA[<p>Building a successful company can’t be done alone. </p><p>It doesn’t matter how brilliant your idea is or how determined you are as a founder—to scale sustainably, you need a passionate, driven team. </p><p>But how do you get your team to invest in your company’s growth? </p><p>It all comes down to one often overlooked factor: empathy. </p><p>Empathy is what Sherry Stewart Deutschmann used to build her $40 million company, LetterLogic Inc. In our conversation today, we dive into Sherry’s background, leadership philosophy, and unique take on profit sharing. </p><p>You’ll pick up tips for hiring smarter, engaging employees, and learning how to evaluate your business finances and progress. </p><p><b>About my guest:</b><br/>Sherry Stewart Deutschmann is a serial entrepreneur and author of the bestselling book, “Lunch with Lucy: How to Maximize Profits by Investing in Your People.” Sherry was also the CEO of LetterLogic Inc., a company she founded and grew to $40 million as a result of her revolutionary approach to leadership and profit-sharing. Now, Sherry advocates for other women entrepreneurs with her company, BrainTrust. </p><p><b>In this episode we talk about:</b><br/>➤ How Sherry got started in entrepreneurship <b>(4:46)</b><br/>➤ How she began building Lateral Logic<b> (7:51)</b><br/>➤ Sherry’s profit-sharing strategy <b>(10:05)</b><br/>➤ Why she does monthly financial discussions with employees <b>(14:06)</b><br/>➤ Sherry’s advice for implementing a profit-sharing system <b>(19:05)</b><br/>➤ Why criticism is crucial to growth <b>(22:00)</b><br/>➤ How to build an effective leadership team <b>(27:27)</b><br/>➤ The biggest business mistake Sherry made <b>(30:47)</b><br/>➤ What surprised Sherry about business finance <b>(34:30)</b><br/>➤ How sexism pervades the venture capital system <b>(39:34)</b><br/>➤ Sherry’s advice for women entrepreneurs <b>(43:04)</b></p><p><b>Keep Listening</b><br/>Curious to learn more about financing your growing business? </p><p>Check out the crowdfunding podcast series talking about <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4ab855ba/give-back-to-your-community-with-equity-crowdfunding-the-journey-of-martha-hernandez-crowdfunding'>equity crowdfunding</a> and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4bc63e2d/how-reward-crowdfunding-can-help-you-launch-your-business-on-the-right-foot-the-journey-of-sarah-sommers-crowdfunding'>reward-based crowdfunding</a>. </p><p><b>Contact Me</b><br/><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Sherry</b><br/>➤ <a href='https://sherrydeutschmann.com/'>Website</a><br/>➤ <a href='https://web.facebook.com/sherrystewartd/'>Facebook</a><br/>➤ <a href='https://www.instagram.com/sherry.stewart.d/'>Instagram</a><br/>➤ <a href='https://www.linkedin.com/in/sherry-deutschmann-b57680b/'>LinkedIn</a><br/>➤ <a href='https://twitter.com/sherrystewartd'>Twitter</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Building a successful company can’t be done alone. </p><p>It doesn’t matter how brilliant your idea is or how determined you are as a founder—to scale sustainably, you need a passionate, driven team. </p><p>But how do you get your team to invest in your company’s growth? </p><p>It all comes down to one often overlooked factor: empathy. </p><p>Empathy is what Sherry Stewart Deutschmann used to build her $40 million company, LetterLogic Inc. In our conversation today, we dive into Sherry’s background, leadership philosophy, and unique take on profit sharing. </p><p>You’ll pick up tips for hiring smarter, engaging employees, and learning how to evaluate your business finances and progress. </p><p><b>About my guest:</b><br/>Sherry Stewart Deutschmann is a serial entrepreneur and author of the bestselling book, “Lunch with Lucy: How to Maximize Profits by Investing in Your People.” Sherry was also the CEO of LetterLogic Inc., a company she founded and grew to $40 million as a result of her revolutionary approach to leadership and profit-sharing. Now, Sherry advocates for other women entrepreneurs with her company, BrainTrust. </p><p><b>In this episode we talk about:</b><br/>➤ How Sherry got started in entrepreneurship <b>(4:46)</b><br/>➤ How she began building Lateral Logic<b> (7:51)</b><br/>➤ Sherry’s profit-sharing strategy <b>(10:05)</b><br/>➤ Why she does monthly financial discussions with employees <b>(14:06)</b><br/>➤ Sherry’s advice for implementing a profit-sharing system <b>(19:05)</b><br/>➤ Why criticism is crucial to growth <b>(22:00)</b><br/>➤ How to build an effective leadership team <b>(27:27)</b><br/>➤ The biggest business mistake Sherry made <b>(30:47)</b><br/>➤ What surprised Sherry about business finance <b>(34:30)</b><br/>➤ How sexism pervades the venture capital system <b>(39:34)</b><br/>➤ Sherry’s advice for women entrepreneurs <b>(43:04)</b></p><p><b>Keep Listening</b><br/>Curious to learn more about financing your growing business? </p><p>Check out the crowdfunding podcast series talking about <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4ab855ba/give-back-to-your-community-with-equity-crowdfunding-the-journey-of-martha-hernandez-crowdfunding'>equity crowdfunding</a> and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4bc63e2d/how-reward-crowdfunding-can-help-you-launch-your-business-on-the-right-foot-the-journey-of-sarah-sommers-crowdfunding'>reward-based crowdfunding</a>. </p><p><b>Contact Me</b><br/><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Sherry</b><br/>➤ <a href='https://sherrydeutschmann.com/'>Website</a><br/>➤ <a href='https://web.facebook.com/sherrystewartd/'>Facebook</a><br/>➤ <a href='https://www.instagram.com/sherry.stewart.d/'>Instagram</a><br/>➤ <a href='https://www.linkedin.com/in/sherry-deutschmann-b57680b/'>LinkedIn</a><br/>➤ <a href='https://twitter.com/sherrystewartd'>Twitter</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
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			<title>Fund Your Start-Up by Partnering With Family Offices - The Journey of Marcia Nelson (Level-Up)</title>
			<itunes:title>Fund Your Start-Up by Partnering With Family Offices - The Journey of Marcia Nelson (Level-Up)</itunes:title>
			<pubDate>Thu, 10 Sep 2020 04:00:00 GMT</pubDate>
			<itunes:duration>31:14</itunes:duration>
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			<acast:episodeId>61868d38191fd30013f8b40e</acast:episodeId>
			<acast:showId>61868d2bd3839a0013af22a7</acast:showId>
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			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>80</itunes:episode>
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			<description><![CDATA[<p>Growing a company requires capital—and the right investor can make all the difference. </p><p>But who <em>is</em> the right type of investor? </p><p>Someone who will contribute more than just money. </p><p>After all, investing is a relationship at its core. </p><p>As a founder, you need someone who can champion your idea, expand your network, <em>and</em> write a check. </p><p>That’s what Marcia Nelson has come to realize in her career as a professional board member and advisor to family investment offices around the country. In our conversation, Marcia shares her background and talks all about impact investing. </p><p>You’ll learn about family offices, partnering with family offices, the importance of cultivating a strong investor-founder relationship, why impact investing is taking off, and how to keep your investors happy as you grow.<br/><br/><b>About my guest:</b><br/>Marcia Nelson is a family office professional board member and advisor. After working in education and women’s fashion magazines at the beginning of her career, Marcia got a job working as an executive assistant for a business management firm. Eventually, she decided to pursue her MBA. Now, Marcia works with family offices across the United States in impact investing. </p><p><b>In this episode we talk about:</b><br/>➤ How Marcia’s CEO journey began <b>(4:22)</b><br/>➤ The concept of a “family office” <b>(8:00)</b><br/>➤ What social impact investing means <b>(10:32)</b><br/>➤ How to measure the impact of a certain investment <b>(14:51)</b><br/>➤ The importance of finding the right investor <b>(17:09)</b><br/>➤ The number one mistake entrepreneurs make when investing <b>(19:13)</b><br/>➤ The purpose of a financial projection for investors <b>(21:23)</b><br/>➤ The value of non-equity investments <b>(23:46)</b><br/>➤ How bottom-up investment works <b>(27:46)</b><br/>➤ Marcia’s advice for women entrepreneurs <b>(29:12)</b><br/><br/><b>Keep Listening</b><br/>Curious to learn more about financing your growing business?</p><p>Check out the crowdfunding podcast series talking about <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4ab855ba/give-back-to-your-community-with-equity-crowdfunding-the-journey-of-martha-hernandez-crowdfunding'>equity crowdfunding</a> and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4bc63e2d/how-reward-crowdfunding-can-help-you-launch-your-business-on-the-right-foot-the-journey-of-sarah-sommers-crowdfunding'>reward-based crowdfunding</a>. </p><p><b>Contact Me</b><br/><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Marcia:</b><br/>➤ <a href='https://www.instagram.com/marciainmotion/?hl=en'>Instagram</a><br/>➤ <a href='https://www.linkedin.com/in/marciasnelson/'>LinkedIn</a><br/>➤ <a href='https://twitter.com/marciainmotion?lang=en'>Twitter</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Growing a company requires capital—and the right investor can make all the difference. </p><p>But who <em>is</em> the right type of investor? </p><p>Someone who will contribute more than just money. </p><p>After all, investing is a relationship at its core. </p><p>As a founder, you need someone who can champion your idea, expand your network, <em>and</em> write a check. </p><p>That’s what Marcia Nelson has come to realize in her career as a professional board member and advisor to family investment offices around the country. In our conversation, Marcia shares her background and talks all about impact investing. </p><p>You’ll learn about family offices, partnering with family offices, the importance of cultivating a strong investor-founder relationship, why impact investing is taking off, and how to keep your investors happy as you grow.<br/><br/><b>About my guest:</b><br/>Marcia Nelson is a family office professional board member and advisor. After working in education and women’s fashion magazines at the beginning of her career, Marcia got a job working as an executive assistant for a business management firm. Eventually, she decided to pursue her MBA. Now, Marcia works with family offices across the United States in impact investing. </p><p><b>In this episode we talk about:</b><br/>➤ How Marcia’s CEO journey began <b>(4:22)</b><br/>➤ The concept of a “family office” <b>(8:00)</b><br/>➤ What social impact investing means <b>(10:32)</b><br/>➤ How to measure the impact of a certain investment <b>(14:51)</b><br/>➤ The importance of finding the right investor <b>(17:09)</b><br/>➤ The number one mistake entrepreneurs make when investing <b>(19:13)</b><br/>➤ The purpose of a financial projection for investors <b>(21:23)</b><br/>➤ The value of non-equity investments <b>(23:46)</b><br/>➤ How bottom-up investment works <b>(27:46)</b><br/>➤ Marcia’s advice for women entrepreneurs <b>(29:12)</b><br/><br/><b>Keep Listening</b><br/>Curious to learn more about financing your growing business?</p><p>Check out the crowdfunding podcast series talking about <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4ab855ba/give-back-to-your-community-with-equity-crowdfunding-the-journey-of-martha-hernandez-crowdfunding'>equity crowdfunding</a> and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4bc63e2d/how-reward-crowdfunding-can-help-you-launch-your-business-on-the-right-foot-the-journey-of-sarah-sommers-crowdfunding'>reward-based crowdfunding</a>. </p><p><b>Contact Me</b><br/><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Marcia:</b><br/>➤ <a href='https://www.instagram.com/marciainmotion/?hl=en'>Instagram</a><br/>➤ <a href='https://www.linkedin.com/in/marciasnelson/'>LinkedIn</a><br/>➤ <a href='https://twitter.com/marciainmotion?lang=en'>Twitter</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Grow Your Skills and Your Company With a Strong Advisory Board - The Journey of The Fourth Floor’s Founders (Level-Up)</title>
			<itunes:title>Grow Your Skills and Your Company With a Strong Advisory Board - The Journey of The Fourth Floor’s Founders (Level-Up)</itunes:title>
			<pubDate>Thu, 03 Sep 2020 04:00:00 GMT</pubDate>
			<itunes:duration>31:17</itunes:duration>
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			<acast:showId>61868d2bd3839a0013af22a7</acast:showId>
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			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>79</itunes:episode>
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			<description><![CDATA[<p>Founding a company might be a solo mission, but <em>running</em> a company isn’t. </p><p>Successful founders know they need help to thrive. </p><p>And good help goes beyond employees—it extends all the way to company leadership. </p><p>That’s the philosophy that compelled Breen Sullivan, Sarah Feingold, and Kat de Haën to start their organization, The Fourth Floor. </p><p>In my conversation with The Fourth Floor founders, we discuss just how critical it is to build a strong advisory board for your company. You’ll learn about The Fourth Floor’s mission to put more women in board positions; how getting legal advice can help your company scale; and how change starts in your own network.  </p><p><b>About my guests:</b><br/>Breen Sullivan—an entrepreneur and general counsel—is the founder of The Fourth Floor, a membership community uniting female founders and professionals with the goal of increasing the number of women on advisory boards. Co-founder Kat de Haën is an inventor and entrepreneur who patented a popular consumer beauty product. Co-founder Sarah Feingold was the first lawyer hired at Etsy and the first general counsel at Vroom. All three women work together to host events, provide training, and facilitate networking opportunities for members of The Fourth Floor.   </p><p><b>In this episode we talk about:<br/></b>➤ How the founders of The Fourth Floor came together <b>(5:03)</b><br/>➤ The two main problems the founders wanted to solve <b>(6:39)</b><br/>➤ Who’s welcome to join The Fourth Floor <b>(10:24)</b><br/>➤ How the founders funded The Fourth Floor <b>(16:53)</b><br/>➤ Why a good advisory board is so valuable <b>(17:51)</b><br/>➤ Rethinking what it means to be a board member <b>(21:40)</b><br/>➤ When startup founders should start seeking legal counsel <b>(24:34)</b><br/>➤ The founders’ best advice for women entrepreneurs <b>(28:50)</b> </p><p><b>Keep Listening<br/></b>Curious to learn more about financing your growing business? </p><p>Check out the crowdfunding podcast series talking about <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4ab855ba/give-back-to-your-community-with-equity-crowdfunding-the-journey-of-martha-hernandez-crowdfunding'>equity crowdfunding</a> and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4bc63e2d/how-reward-crowdfunding-can-help-you-launch-your-business-on-the-right-foot-the-journey-of-sarah-sommers-crowdfunding'>reward-based crowdfunding</a>. <br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.</em></b></p><p><b>Connect with The Fourth Floor&apos;s Founders:<br/></b>➤ <a href='https://thefourthfloor.co/home'>Website</a><br/>➤ <a href='https://www.instagram.com/fourthfloorup'>Instagram</a><br/>➤ <a href='https://www.facebook.com/2237833599874044'>Facebook</a><br/>➤ <a href='https://www.linkedin.com/company/welcome-to-the-fourth-floor/'>LinkedIn</a><br/>➤ <a href='https://twitter.com/TheFourthFloor4'>Twitter</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Founding a company might be a solo mission, but <em>running</em> a company isn’t. </p><p>Successful founders know they need help to thrive. </p><p>And good help goes beyond employees—it extends all the way to company leadership. </p><p>That’s the philosophy that compelled Breen Sullivan, Sarah Feingold, and Kat de Haën to start their organization, The Fourth Floor. </p><p>In my conversation with The Fourth Floor founders, we discuss just how critical it is to build a strong advisory board for your company. You’ll learn about The Fourth Floor’s mission to put more women in board positions; how getting legal advice can help your company scale; and how change starts in your own network.  </p><p><b>About my guests:</b><br/>Breen Sullivan—an entrepreneur and general counsel—is the founder of The Fourth Floor, a membership community uniting female founders and professionals with the goal of increasing the number of women on advisory boards. Co-founder Kat de Haën is an inventor and entrepreneur who patented a popular consumer beauty product. Co-founder Sarah Feingold was the first lawyer hired at Etsy and the first general counsel at Vroom. All three women work together to host events, provide training, and facilitate networking opportunities for members of The Fourth Floor.   </p><p><b>In this episode we talk about:<br/></b>➤ How the founders of The Fourth Floor came together <b>(5:03)</b><br/>➤ The two main problems the founders wanted to solve <b>(6:39)</b><br/>➤ Who’s welcome to join The Fourth Floor <b>(10:24)</b><br/>➤ How the founders funded The Fourth Floor <b>(16:53)</b><br/>➤ Why a good advisory board is so valuable <b>(17:51)</b><br/>➤ Rethinking what it means to be a board member <b>(21:40)</b><br/>➤ When startup founders should start seeking legal counsel <b>(24:34)</b><br/>➤ The founders’ best advice for women entrepreneurs <b>(28:50)</b> </p><p><b>Keep Listening<br/></b>Curious to learn more about financing your growing business? </p><p>Check out the crowdfunding podcast series talking about <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4ab855ba/give-back-to-your-community-with-equity-crowdfunding-the-journey-of-martha-hernandez-crowdfunding'>equity crowdfunding</a> and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4bc63e2d/how-reward-crowdfunding-can-help-you-launch-your-business-on-the-right-foot-the-journey-of-sarah-sommers-crowdfunding'>reward-based crowdfunding</a>. <br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.</em></b></p><p><b>Connect with The Fourth Floor&apos;s Founders:<br/></b>➤ <a href='https://thefourthfloor.co/home'>Website</a><br/>➤ <a href='https://www.instagram.com/fourthfloorup'>Instagram</a><br/>➤ <a href='https://www.facebook.com/2237833599874044'>Facebook</a><br/>➤ <a href='https://www.linkedin.com/company/welcome-to-the-fourth-floor/'>LinkedIn</a><br/>➤ <a href='https://twitter.com/TheFourthFloor4'>Twitter</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>What You Need to Know About Pitching And Working with Investors - The Journey of Judy Robinett (Level-Up)</title>
			<itunes:title>What You Need to Know About Pitching And Working with Investors - The Journey of Judy Robinett (Level-Up)</itunes:title>
			<pubDate>Thu, 27 Aug 2020 04:00:00 GMT</pubDate>
			<itunes:duration>30:18</itunes:duration>
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			<itunes:episode>78</itunes:episode>
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			<description><![CDATA[You need funding to get your startup off the ground, but how and where do you secure capital?<br/><br/>One option is to look for investors.<br/><br/>Angel investors and VC funds are always on the hunt for promising startups, but you need more than a brilliant idea to land an investment.<br/><br/>You need a game plan.<br/><br/>That’s what entrepreneur and investor Judy Robinett talks about in her latest book, “Crack the Funding Code.”<br/><br/>In our conversation, Judy shares the dos and don’ts of pitching investors, including her tips for preparing your financials and selling your team.<br/><br/>You’ll learn how to approach different investors, what makes a good pitch deck, and why communicating with investors is key to building a good long-term relationship.<br/><br/><b>About my guest:</b><br/>A lifelong entrepreneur, Judy Robinett is a startup funding expert, super-connector, investor, and author of “Crack the Funding Code.” With over three decades of experience in corporate leadership, Judy has served as the CEO of private and public companies, worked in management roles at Fortune 500 companies, and invested in countless startups. Her latest book gives founders advice on what it takes to fund and grow their startups.<br/><br/><b>In this episode we talk about:</b><br/>➤ How Judy got started as an entrepreneur<b> (4:35)</b><br/>➤ Common mistakes people make when fundraising<b> (6:20)</b><br/>➤ What investors look at when reviewing a pitch deck <b>(11:17)</b><br/>➤ The importance of creating a funding strategy <b>(13:43)</b><br/>➤ How to approach different types of investors <b>(15:57)</b><br/>➤ The number one thing you need to prove to investors <b>(18:16)</b><br/>➤ How to evaluate a term sheet from an investor <b>(20:18)</b><br/>➤ How to improve your due diligence process <b>(23:01)</b><br/>➤ The trick to communicating with your investors <b>(26:42)</b><br/>➤ The two key questions to ask potential investors <b>(28:31)</b><br/><br/><b>Keep Listening</b><br/>Curious to learn more about financing your growing business?<br/><br/>Check out the crowdfunding podcast series talking about <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4ab855ba/give-back-to-your-community-with-equity-crowdfunding-the-journey-of-martha-hernandez-crowdfunding'>equity crowdfunding</a> and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4bc63e2d/how-reward-crowdfunding-can-help-you-launch-your-business-on-the-right-foot-the-journey-of-sarah-sommers-crowdfunding'>reward-based crowdfunding</a>. <br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Judy:<br/></b>➤ <a href='https://www.judyrobinett.com'>Website</a><br/>➤ <a href='https://www.instagram.com/judyrobinett/?hl=en'>Instagram</a><br/>➤ <a href='https://www.facebook.com/thejudyrobinett'>Facebook</a><br/>➤ <a href='https://www.linkedin.com/in/judyrobinett/'>LinkedIn</a><br/>➤ <a href='https://twitter.com/judyrobinett'>Twitter</a> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[You need funding to get your startup off the ground, but how and where do you secure capital?<br/><br/>One option is to look for investors.<br/><br/>Angel investors and VC funds are always on the hunt for promising startups, but you need more than a brilliant idea to land an investment.<br/><br/>You need a game plan.<br/><br/>That’s what entrepreneur and investor Judy Robinett talks about in her latest book, “Crack the Funding Code.”<br/><br/>In our conversation, Judy shares the dos and don’ts of pitching investors, including her tips for preparing your financials and selling your team.<br/><br/>You’ll learn how to approach different investors, what makes a good pitch deck, and why communicating with investors is key to building a good long-term relationship.<br/><br/><b>About my guest:</b><br/>A lifelong entrepreneur, Judy Robinett is a startup funding expert, super-connector, investor, and author of “Crack the Funding Code.” With over three decades of experience in corporate leadership, Judy has served as the CEO of private and public companies, worked in management roles at Fortune 500 companies, and invested in countless startups. Her latest book gives founders advice on what it takes to fund and grow their startups.<br/><br/><b>In this episode we talk about:</b><br/>➤ How Judy got started as an entrepreneur<b> (4:35)</b><br/>➤ Common mistakes people make when fundraising<b> (6:20)</b><br/>➤ What investors look at when reviewing a pitch deck <b>(11:17)</b><br/>➤ The importance of creating a funding strategy <b>(13:43)</b><br/>➤ How to approach different types of investors <b>(15:57)</b><br/>➤ The number one thing you need to prove to investors <b>(18:16)</b><br/>➤ How to evaluate a term sheet from an investor <b>(20:18)</b><br/>➤ How to improve your due diligence process <b>(23:01)</b><br/>➤ The trick to communicating with your investors <b>(26:42)</b><br/>➤ The two key questions to ask potential investors <b>(28:31)</b><br/><br/><b>Keep Listening</b><br/>Curious to learn more about financing your growing business?<br/><br/>Check out the crowdfunding podcast series talking about <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4ab855ba/give-back-to-your-community-with-equity-crowdfunding-the-journey-of-martha-hernandez-crowdfunding'>equity crowdfunding</a> and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4bc63e2d/how-reward-crowdfunding-can-help-you-launch-your-business-on-the-right-foot-the-journey-of-sarah-sommers-crowdfunding'>reward-based crowdfunding</a>. <br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Judy:<br/></b>➤ <a href='https://www.judyrobinett.com'>Website</a><br/>➤ <a href='https://www.instagram.com/judyrobinett/?hl=en'>Instagram</a><br/>➤ <a href='https://www.facebook.com/thejudyrobinett'>Facebook</a><br/>➤ <a href='https://www.linkedin.com/in/judyrobinett/'>LinkedIn</a><br/>➤ <a href='https://twitter.com/judyrobinett'>Twitter</a> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
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			<title>Give Back to Your Community With Equity Crowdfunding - The Journey of Martha Hernandez (Crowdfunding)</title>
			<itunes:title>Give Back to Your Community With Equity Crowdfunding - The Journey of Martha Hernandez (Crowdfunding)</itunes:title>
			<pubDate>Thu, 20 Aug 2020 04:00:00 GMT</pubDate>
			<itunes:duration>41:53</itunes:duration>
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			<itunes:episode>77</itunes:episode>
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			<description><![CDATA[How do you give back when you’re building a business? <br/><br/>There are countless ways, but one strategy is crowdfunding. <br/><br/>More specifically, equity crowdfunding. <br/><br/>By inviting people to invest in your business, you’re also giving them the opportunity to earn money from your success. <br/><br/>It’s a win-win strategy. <br/><br/>That’s what Martha Hernandez realized when she decided to use equity crowdfunding to raise capital for her company, madeBOS. <br/><br/>In today’s episode, Martha and I chat about her background in human resources, her experience building a company, and why equity crowdfunding allowed her to go further than other forms of financing. As you listen, you’ll learn about the nitty-gritty financial and legal details behind running an equity crowdfunding campaign, plus Martha’s philosophy on running a people-first business. <br/><br/><b>About my guest: </b><br/>Martha Hernandez is the founder and CEO of madeBOS, a tech company that uses a people-first approach to help small businesses simplify their human resources infrastructure. After working in human resources for over 20 years—mostly in recruiting and talent management—Martha realized the average employer needed more tools and resources to better support and manage their employees. To help, she developed madeBOS. Now, she works with small and medium business owners in every industry to improve their workplace culture and reach their goals.  <br/><br/><b>In this episode we talk about:</b><br/>➤ How Martha started her company <b>(4:36)</b><br/>➤ How madeBOS helps small and medium-sized businesses <b>(11:55)</b><br/>➤ What business owners should think about when preparing to scale<b> (15:47)</b><br/>➤ Why equity crowdfunding was Martha’s first financing choice <b>(21:19)</b><br/>➤ Abiding by the rules in equity crowdfunding <b>(26:37)</b><br/>➤ The reason Martha had such success with equity crowdfunding<b> (29:39)</b><br/>➤ The legal and financial responsibilities of equity crowdfunding <b>(32:09)</b><br/>➤ Martha’s biggest cost in running a crowdfunding campaign <b>(35:10)</b><br/>➤ The lessons Martha learned about business <b>(38:15)</b><br/><br/><b>Keep Listening</b><br/>Curious to learn more about financing your growing business? <br/><br/>Check out my conversation about Invoice Factoring from both the lender and borrowers perspective: <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4c8c8d95/invoice-factoring-financing-your-business-recovery-and-growth-with-prestige-capital-the-journey-of-rachel-hersh-alternative-financing'>Rachel Hersh</a>, Sales Director of Prestige Capital, <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4c8fe6b4/tapping-into-equity-financing-debt-financing-and-invoice-factoring-the-journey-of-lauren-picasso-invoice-factoring'>Lauren Picasso</a>, Founder, and CEO of Cure Hydration and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d1bd0cd/using-invoice-factoring-to-build-relationships-and-expand-business-the-journey-of-ceata-and-garrett-lash-invoice-factoring'>Ceata and Garrett Lash</a>, Owners of PuffCuff LLC. <br/><br/><b>Contact Me</b><br/><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Martha:</b><br/>➤<a href='https://www.madebos.com/'> Website</a> <br/>➤ <a href='https://www.linkedin.com/in/hernandezmartha/'>LinkedIn</a> <br/><br/><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[How do you give back when you’re building a business? <br/><br/>There are countless ways, but one strategy is crowdfunding. <br/><br/>More specifically, equity crowdfunding. <br/><br/>By inviting people to invest in your business, you’re also giving them the opportunity to earn money from your success. <br/><br/>It’s a win-win strategy. <br/><br/>That’s what Martha Hernandez realized when she decided to use equity crowdfunding to raise capital for her company, madeBOS. <br/><br/>In today’s episode, Martha and I chat about her background in human resources, her experience building a company, and why equity crowdfunding allowed her to go further than other forms of financing. As you listen, you’ll learn about the nitty-gritty financial and legal details behind running an equity crowdfunding campaign, plus Martha’s philosophy on running a people-first business. <br/><br/><b>About my guest: </b><br/>Martha Hernandez is the founder and CEO of madeBOS, a tech company that uses a people-first approach to help small businesses simplify their human resources infrastructure. After working in human resources for over 20 years—mostly in recruiting and talent management—Martha realized the average employer needed more tools and resources to better support and manage their employees. To help, she developed madeBOS. Now, she works with small and medium business owners in every industry to improve their workplace culture and reach their goals.  <br/><br/><b>In this episode we talk about:</b><br/>➤ How Martha started her company <b>(4:36)</b><br/>➤ How madeBOS helps small and medium-sized businesses <b>(11:55)</b><br/>➤ What business owners should think about when preparing to scale<b> (15:47)</b><br/>➤ Why equity crowdfunding was Martha’s first financing choice <b>(21:19)</b><br/>➤ Abiding by the rules in equity crowdfunding <b>(26:37)</b><br/>➤ The reason Martha had such success with equity crowdfunding<b> (29:39)</b><br/>➤ The legal and financial responsibilities of equity crowdfunding <b>(32:09)</b><br/>➤ Martha’s biggest cost in running a crowdfunding campaign <b>(35:10)</b><br/>➤ The lessons Martha learned about business <b>(38:15)</b><br/><br/><b>Keep Listening</b><br/>Curious to learn more about financing your growing business? <br/><br/>Check out my conversation about Invoice Factoring from both the lender and borrowers perspective: <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4c8c8d95/invoice-factoring-financing-your-business-recovery-and-growth-with-prestige-capital-the-journey-of-rachel-hersh-alternative-financing'>Rachel Hersh</a>, Sales Director of Prestige Capital, <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4c8fe6b4/tapping-into-equity-financing-debt-financing-and-invoice-factoring-the-journey-of-lauren-picasso-invoice-factoring'>Lauren Picasso</a>, Founder, and CEO of Cure Hydration and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d1bd0cd/using-invoice-factoring-to-build-relationships-and-expand-business-the-journey-of-ceata-and-garrett-lash-invoice-factoring'>Ceata and Garrett Lash</a>, Owners of PuffCuff LLC. <br/><br/><b>Contact Me</b><br/><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Martha:</b><br/>➤<a href='https://www.madebos.com/'> Website</a> <br/>➤ <a href='https://www.linkedin.com/in/hernandezmartha/'>LinkedIn</a> <br/><br/><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Turn Your Community Into Investors With Equity Crowdfunding - The Journey of Kara Sam (Crowdfunding)</title>
			<itunes:title>Turn Your Community Into Investors With Equity Crowdfunding - The Journey of Kara Sam (Crowdfunding)</itunes:title>
			<pubDate>Thu, 13 Aug 2020 04:00:00 GMT</pubDate>
			<itunes:duration>52:25</itunes:duration>
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			<itunes:episode>76</itunes:episode>
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			<description><![CDATA[How do you set your business up for fast, sustainable growth?<br/><br/>It comes down to having enough resources. <br/><br/>One of those resources is financing. You can scale quickly when you have multiple different types of financing to pull from. <br/><br/>Think of equity crowdfunding, convertible notes, and friends and family fundraising. <br/><br/>That was part of what led entrepreneur Kara Sam to succeed with her company, Bucha Brew. <br/><br/>Today, I chat with Kara to learn about the benefits of equity crowdfunding and what it’s like to run a company in consumer packaged goods with no prior experience. <br/><br/>You’ll learn about the power of word-of-mouth marketing, why it’s important to build a community around your product, and how to run a company with radical transparency. <br/><br/><b>About my guest: </b><br/>Kara Sam is the CEO and founder of Bucha Brew, a company that makes craft kombucha. Kara stumbled into entrepreneurship when she began making her own kombucha after falling in love with the beverage on a trip to Hawaii. After landing a deal with Whole Foods, Kara began promoting her kombucha at farmers’ markets and online through equity crowdfunding. Today, Bucha Brew has over 1,500 accounts across Western Canada and is starting to expand into other countries as well. <br/><br/><b>In this episode we talk about:</b><br/>➤ How Kara learned about kombucha <b>(5:06)</b><br/>➤ The biggest challenges Kara faced early in her business <b>(9:08)</b><br/>➤ How Kara financed the business in the beginning <b>(13:03)</b><br/>➤ Using a convertible note for financing <b>(15:31)</b><br/>➤ Tips for handling fast growth <b>(23:04)</b><br/>➤ How equity crowdfunding works <b>(27:52)</b><br/>➤ The challenges Kara faced raising money during a pandemic<b> (34:02)</b><br/>➤ How to run a successful equity crowdfunding campaign <b>(40:11)</b><br/>➤ The non-monetary benefit of equity crowdfunding <b>(42:59)</b><br/>➤ Building a regenerative sustainable business <b>(45:22)</b><br/>➤ Running a business with radical transparency <b>(47:38)</b><br/><br/><b>Keep Listening</b><br/>Curious to learn more about financing your growing business? <br/><br/>Check out my conversation about<b> Invoice Factoring from both the lender and borrowers perspective:</b> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4c8c8d95/invoice-factoring-financing-your-business-recovery-and-growth-with-prestige-capital-the-journey-of-rachel-hersh-alternative-financing'>Rachel Hersh</a>, Sales Director of Prestige Capital, <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4c8fe6b4/tapping-into-equity-financing-debt-financing-and-invoice-factoring-the-journey-of-lauren-picasso-invoice-factoring'>Lauren Picasso</a>, Founder, and CEO of Cure Hydration and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d1bd0cd/using-invoice-factoring-to-build-relationships-and-expand-business-the-journey-of-ceata-and-garrett-lash-invoice-factoring'>Ceata and Garrett Lash</a>, Owners of PuffCuff LLC. <br/><br/><b>Contact Me</b><br/><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Kara:</b><br/>➤ <a href='https://www.buchabrew.ca/'>Website</a> <br/>➤ <a href='https://www.instagram.com/buchabrew/'>Instagram</a><br/>➤<a href='https://www.facebook.com/Buchabrew/'> Facebook</a> <br/>➤ <a href='https://www.linkedin.com/in/kara-sam-353904114/'>LinkedIn</a><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[How do you set your business up for fast, sustainable growth?<br/><br/>It comes down to having enough resources. <br/><br/>One of those resources is financing. You can scale quickly when you have multiple different types of financing to pull from. <br/><br/>Think of equity crowdfunding, convertible notes, and friends and family fundraising. <br/><br/>That was part of what led entrepreneur Kara Sam to succeed with her company, Bucha Brew. <br/><br/>Today, I chat with Kara to learn about the benefits of equity crowdfunding and what it’s like to run a company in consumer packaged goods with no prior experience. <br/><br/>You’ll learn about the power of word-of-mouth marketing, why it’s important to build a community around your product, and how to run a company with radical transparency. <br/><br/><b>About my guest: </b><br/>Kara Sam is the CEO and founder of Bucha Brew, a company that makes craft kombucha. Kara stumbled into entrepreneurship when she began making her own kombucha after falling in love with the beverage on a trip to Hawaii. After landing a deal with Whole Foods, Kara began promoting her kombucha at farmers’ markets and online through equity crowdfunding. Today, Bucha Brew has over 1,500 accounts across Western Canada and is starting to expand into other countries as well. <br/><br/><b>In this episode we talk about:</b><br/>➤ How Kara learned about kombucha <b>(5:06)</b><br/>➤ The biggest challenges Kara faced early in her business <b>(9:08)</b><br/>➤ How Kara financed the business in the beginning <b>(13:03)</b><br/>➤ Using a convertible note for financing <b>(15:31)</b><br/>➤ Tips for handling fast growth <b>(23:04)</b><br/>➤ How equity crowdfunding works <b>(27:52)</b><br/>➤ The challenges Kara faced raising money during a pandemic<b> (34:02)</b><br/>➤ How to run a successful equity crowdfunding campaign <b>(40:11)</b><br/>➤ The non-monetary benefit of equity crowdfunding <b>(42:59)</b><br/>➤ Building a regenerative sustainable business <b>(45:22)</b><br/>➤ Running a business with radical transparency <b>(47:38)</b><br/><br/><b>Keep Listening</b><br/>Curious to learn more about financing your growing business? <br/><br/>Check out my conversation about<b> Invoice Factoring from both the lender and borrowers perspective:</b> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4c8c8d95/invoice-factoring-financing-your-business-recovery-and-growth-with-prestige-capital-the-journey-of-rachel-hersh-alternative-financing'>Rachel Hersh</a>, Sales Director of Prestige Capital, <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4c8fe6b4/tapping-into-equity-financing-debt-financing-and-invoice-factoring-the-journey-of-lauren-picasso-invoice-factoring'>Lauren Picasso</a>, Founder, and CEO of Cure Hydration and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d1bd0cd/using-invoice-factoring-to-build-relationships-and-expand-business-the-journey-of-ceata-and-garrett-lash-invoice-factoring'>Ceata and Garrett Lash</a>, Owners of PuffCuff LLC. <br/><br/><b>Contact Me</b><br/><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Kara:</b><br/>➤ <a href='https://www.buchabrew.ca/'>Website</a> <br/>➤ <a href='https://www.instagram.com/buchabrew/'>Instagram</a><br/>➤<a href='https://www.facebook.com/Buchabrew/'> Facebook</a> <br/>➤ <a href='https://www.linkedin.com/in/kara-sam-353904114/'>LinkedIn</a><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Grow Your Audience and Build Business Partnerships Through Reward Crowdfunding - The Journey of Rachna Hukmani (Crowdfunding)</title>
			<itunes:title>Grow Your Audience and Build Business Partnerships Through Reward Crowdfunding - The Journey of Rachna Hukmani (Crowdfunding)</itunes:title>
			<pubDate>Thu, 06 Aug 2020 04:00:00 GMT</pubDate>
			<itunes:duration>46:16</itunes:duration>
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			<itunes:episode>75</itunes:episode>
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			<description><![CDATA[<p>There are two key steps to business success: financing and building your audience. </p><p>You may think the two goals are separate, but they don’t have to be. </p><p>Traditional financing gets you money for your business, but crowdfunding gets you money <em>and</em> potential customers. </p><p>That’s what entrepreneur and whiskey lover Rachna Hukmani figured out when she started her company, Whiskey Stories LLC. </p><p>In my conversation with Rachna, we talk all about the non-monetary benefits of crowdfunding, including connecting with customers and creating opportunities for growth. You’ll also learn how to market without a huge budget, how to pivot your offerings during difficult times, and how collaborating with other businesses can help you expand your reach.  </p><p><b>About my guest:</b><br/>Rachna Hukmani is a whiskey aficionado and the founder and CEO of Whiskey Stories LLC, a Michelin Guide-recommended <a href='https://travel.luxury/destinations/whiskey-tasting/'>luxury</a> whiskey company that offers immersive, multisensory whiskey tastings and education. Before starting Whiskey Stories, Rachna worked in advertising, then got a job at Johnny Walker where she fell in love with the history and art form of whiskey-making. Today, in addition to her in-person and online whiskey experiences, she also has a whiskey membership club and sells whiskey-based colognes and hand sanitizers. </p><p><b>In this episode we talk about:</b><br/>➤ How Rachna got interested in whiskey <b>(5:00)</b><br/>➤ How Rachna uses whiskey to create a story <b>(8:49)</b><br/>➤ The financing Rachna used to start her business <b>(15:16)</b><br/>➤ The importance of authenticity and relatability in marketing <b>(19:29)</b><br/>➤ One unique benefit of crowdfunding versus traditional financing <b>(23:04)</b><br/>➤ How Rachna has shifted her business strategies during the pandemic <b>(25:47)</b><br/>➤ How to communicate with your customers during this time <b>(29:19)</b><br/>➤ Tips for keeping your cash flow steady <b>(33:09)</b><br/>➤ How business owners can increase their media presence <b>(35:08)</b><br/>➤ The importance of creating valuable business partnerships <b>(39:56)</b><br/><br/><b>Keep Listening</b><br/>Curious to learn more about financing your growing business?<br/><br/>Check out my conversation about Invoice Factoring from both the lender and borrowers perspective: <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4c8c8d95/invoice-factoring-financing-your-business-recovery-and-growth-with-prestige-capital-the-journey-of-rachel-hersh-alternative-financing'>Rachel Hersh</a>, Sales Director of Prestige Capital, <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4c8fe6b4/tapping-into-equity-financing-debt-financing-and-invoice-factoring-the-journey-of-lauren-picasso-invoice-factoring'>Lauren Picasso</a>, Founder, and CEO of Cure Hydration and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d1bd0cd/using-invoice-factoring-to-build-relationships-and-expand-business-the-journey-of-ceata-and-garrett-lash-invoice-factoring'>Ceata and Garrett Lash</a>, Owners of PuffCuff LLC.<br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with  Rachna:</b><br/>➤ <a href='http://whiskeystories.rocks/'>Website</a><br/>➤ <a href='https://www.instagram.com/whiskeystories/'>Instagram</a><br/>➤ <a href='https://www.facebook.com/whiskeystoriesllc/'>Facebook</a><br/>➤ <a href='https://www.linkedin.com/in/rachnahukmani/'>LinkedIn</a><br/>➤ <a href='https://twitter.com/whiskeystories'>Twitter</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>There are two key steps to business success: financing and building your audience. </p><p>You may think the two goals are separate, but they don’t have to be. </p><p>Traditional financing gets you money for your business, but crowdfunding gets you money <em>and</em> potential customers. </p><p>That’s what entrepreneur and whiskey lover Rachna Hukmani figured out when she started her company, Whiskey Stories LLC. </p><p>In my conversation with Rachna, we talk all about the non-monetary benefits of crowdfunding, including connecting with customers and creating opportunities for growth. You’ll also learn how to market without a huge budget, how to pivot your offerings during difficult times, and how collaborating with other businesses can help you expand your reach.  </p><p><b>About my guest:</b><br/>Rachna Hukmani is a whiskey aficionado and the founder and CEO of Whiskey Stories LLC, a Michelin Guide-recommended <a href='https://travel.luxury/destinations/whiskey-tasting/'>luxury</a> whiskey company that offers immersive, multisensory whiskey tastings and education. Before starting Whiskey Stories, Rachna worked in advertising, then got a job at Johnny Walker where she fell in love with the history and art form of whiskey-making. Today, in addition to her in-person and online whiskey experiences, she also has a whiskey membership club and sells whiskey-based colognes and hand sanitizers. </p><p><b>In this episode we talk about:</b><br/>➤ How Rachna got interested in whiskey <b>(5:00)</b><br/>➤ How Rachna uses whiskey to create a story <b>(8:49)</b><br/>➤ The financing Rachna used to start her business <b>(15:16)</b><br/>➤ The importance of authenticity and relatability in marketing <b>(19:29)</b><br/>➤ One unique benefit of crowdfunding versus traditional financing <b>(23:04)</b><br/>➤ How Rachna has shifted her business strategies during the pandemic <b>(25:47)</b><br/>➤ How to communicate with your customers during this time <b>(29:19)</b><br/>➤ Tips for keeping your cash flow steady <b>(33:09)</b><br/>➤ How business owners can increase their media presence <b>(35:08)</b><br/>➤ The importance of creating valuable business partnerships <b>(39:56)</b><br/><br/><b>Keep Listening</b><br/>Curious to learn more about financing your growing business?<br/><br/>Check out my conversation about Invoice Factoring from both the lender and borrowers perspective: <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4c8c8d95/invoice-factoring-financing-your-business-recovery-and-growth-with-prestige-capital-the-journey-of-rachel-hersh-alternative-financing'>Rachel Hersh</a>, Sales Director of Prestige Capital, <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4c8fe6b4/tapping-into-equity-financing-debt-financing-and-invoice-factoring-the-journey-of-lauren-picasso-invoice-factoring'>Lauren Picasso</a>, Founder, and CEO of Cure Hydration and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d1bd0cd/using-invoice-factoring-to-build-relationships-and-expand-business-the-journey-of-ceata-and-garrett-lash-invoice-factoring'>Ceata and Garrett Lash</a>, Owners of PuffCuff LLC.<br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with  Rachna:</b><br/>➤ <a href='http://whiskeystories.rocks/'>Website</a><br/>➤ <a href='https://www.instagram.com/whiskeystories/'>Instagram</a><br/>➤ <a href='https://www.facebook.com/whiskeystoriesllc/'>Facebook</a><br/>➤ <a href='https://www.linkedin.com/in/rachnahukmani/'>LinkedIn</a><br/>➤ <a href='https://twitter.com/whiskeystories'>Twitter</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>How to Launch a Successful Reward Crowdfunding Campaign - The Journey of Claire Wasserman (Crowdfunding)</title>
			<itunes:title>How to Launch a Successful Reward Crowdfunding Campaign - The Journey of Claire Wasserman (Crowdfunding)</itunes:title>
			<pubDate>Thu, 30 Jul 2020 04:00:00 GMT</pubDate>
			<itunes:duration>38:08</itunes:duration>
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			<itunes:episode>74</itunes:episode>
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			<description><![CDATA[<p>How do you generate an audience who’s passionate about your business? <br/><br/>Here’s the trick: You don’t. You focus on creating a community <em>first</em>. <br/><br/>That’s what entrepreneur and community organizer Claire Wasserman did with her company, Ladies Get Paid. <br/><br/>Instead of developing a service then searching for an audience to appreciate it, Claire set out to build a community, then created her business offerings around the community’s needs.<br/><br/>In my conversation today with Claire, we discuss the value of networking, how crowdfunding can propel your business forward, and what quality you need to overcome obstacles in business. Get ready to learn Claire’s best business advice and tons of tips and tricks for making the most out of your crowdfunding campaign.  <br/><br/><b>About my guest: </b><br/>Claire Wasserman is the founder of Ladies Get Paid, a private online network that provides tools and resources to 70,000 women worldwide who want equal pay and power in the workplace. Before building Ladies Get Paid, Claire worked in marketing and community outreach. Today, she uses her organization and networking skills to coach women on career issues, creates conferences for Ladies Get Paid, and start conversations around money and worth. <br/><br/><b>In this episode we talk about:</b><br/>➤ Why Claire started a panel for women to talk about money <b>(4:33)</b><br/>➤ The power of word-of-mouth marketing and community outreach <b>(6:03)</b><br/>➤ How Claire financed Ladies Get Paid at the start <b>(9:54)</b><br/>➤ How to run a successful crowdfunding campaign <b>(12:17)</b><br/>➤ What it takes to come up with your crowdfunding goal <b>(16:36)</b><br/>➤ Bringing people together for online conferences <b>(19:51)</b><br/>➤ Managing a community Slack channel <b>(23:33)</b><br/>➤ How COVID-19 has impacted Claire’s business <b>(26:48)</b><br/>➤ What has surprised Claire most about financing a business <b>(29:26)</b><br/>➤ Claire’s advice for crowdfunding <b>(34:33) </b><br/><br/><b>Keep Listening</b><br/>Check out my conversation about <b>Invoice Factoring from both the lender and borrowers perspective:</b> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4c8c8d95/invoice-factoring-financing-your-business-recovery-and-growth-with-prestige-capital-the-journey-of-rachel-hersh-alternative-financing'>Rachel Hersh</a>, Sales Director of Prestige Capital, <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4c8fe6b4/tapping-into-equity-financing-debt-financing-and-invoice-factoring-the-journey-of-lauren-picasso-invoice-factoring'>Lauren Picasso</a>, Founder, and CEO of Cure Hydration and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d1bd0cd/using-invoice-factoring-to-build-relationships-and-expand-business-the-journey-of-ceata-and-garrett-lash-invoice-factoring'>Ceata and Garrett Lash</a>, Owners of PuffCuff LLC. <br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Claire:<br/>➤ </b><a href='https://www.clairewasserman.com/'>Website</a><br/><b>➤ </b><a href='http://instagram.com/clairewassermanxo'>Instagram</a><br/><b>➤ </b><a href='http://www.linkedin.com/in/clairewasserman'>LinkedIn</a><br/><b>➤ </b>Podcast - <a href='https://www.johnhancock.com/financial-advice/podcast.html'>Friends who Talk About Money</a><br/><b>➤ </b>Join the <a href='https://ladiesgetpaid.teachable.com/p/subscription'>Institute of Higher Earning</a></p><p><br/></p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>How do you generate an audience who’s passionate about your business? <br/><br/>Here’s the trick: You don’t. You focus on creating a community <em>first</em>. <br/><br/>That’s what entrepreneur and community organizer Claire Wasserman did with her company, Ladies Get Paid. <br/><br/>Instead of developing a service then searching for an audience to appreciate it, Claire set out to build a community, then created her business offerings around the community’s needs.<br/><br/>In my conversation today with Claire, we discuss the value of networking, how crowdfunding can propel your business forward, and what quality you need to overcome obstacles in business. Get ready to learn Claire’s best business advice and tons of tips and tricks for making the most out of your crowdfunding campaign.  <br/><br/><b>About my guest: </b><br/>Claire Wasserman is the founder of Ladies Get Paid, a private online network that provides tools and resources to 70,000 women worldwide who want equal pay and power in the workplace. Before building Ladies Get Paid, Claire worked in marketing and community outreach. Today, she uses her organization and networking skills to coach women on career issues, creates conferences for Ladies Get Paid, and start conversations around money and worth. <br/><br/><b>In this episode we talk about:</b><br/>➤ Why Claire started a panel for women to talk about money <b>(4:33)</b><br/>➤ The power of word-of-mouth marketing and community outreach <b>(6:03)</b><br/>➤ How Claire financed Ladies Get Paid at the start <b>(9:54)</b><br/>➤ How to run a successful crowdfunding campaign <b>(12:17)</b><br/>➤ What it takes to come up with your crowdfunding goal <b>(16:36)</b><br/>➤ Bringing people together for online conferences <b>(19:51)</b><br/>➤ Managing a community Slack channel <b>(23:33)</b><br/>➤ How COVID-19 has impacted Claire’s business <b>(26:48)</b><br/>➤ What has surprised Claire most about financing a business <b>(29:26)</b><br/>➤ Claire’s advice for crowdfunding <b>(34:33) </b><br/><br/><b>Keep Listening</b><br/>Check out my conversation about <b>Invoice Factoring from both the lender and borrowers perspective:</b> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4c8c8d95/invoice-factoring-financing-your-business-recovery-and-growth-with-prestige-capital-the-journey-of-rachel-hersh-alternative-financing'>Rachel Hersh</a>, Sales Director of Prestige Capital, <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4c8fe6b4/tapping-into-equity-financing-debt-financing-and-invoice-factoring-the-journey-of-lauren-picasso-invoice-factoring'>Lauren Picasso</a>, Founder, and CEO of Cure Hydration and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d1bd0cd/using-invoice-factoring-to-build-relationships-and-expand-business-the-journey-of-ceata-and-garrett-lash-invoice-factoring'>Ceata and Garrett Lash</a>, Owners of PuffCuff LLC. <br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Claire:<br/>➤ </b><a href='https://www.clairewasserman.com/'>Website</a><br/><b>➤ </b><a href='http://instagram.com/clairewassermanxo'>Instagram</a><br/><b>➤ </b><a href='http://www.linkedin.com/in/clairewasserman'>LinkedIn</a><br/><b>➤ </b>Podcast - <a href='https://www.johnhancock.com/financial-advice/podcast.html'>Friends who Talk About Money</a><br/><b>➤ </b>Join the <a href='https://ladiesgetpaid.teachable.com/p/subscription'>Institute of Higher Earning</a></p><p><br/></p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
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			<title>How Reward Crowdfunding Can Help You Launch Your Business On the Right Foot - The Journey of Sarah Sommers (Crowdfunding)</title>
			<itunes:title>How Reward Crowdfunding Can Help You Launch Your Business On the Right Foot - The Journey of Sarah Sommers (Crowdfunding)</itunes:title>
			<pubDate>Thu, 23 Jul 2020 04:00:00 GMT</pubDate>
			<itunes:duration>29:14</itunes:duration>
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			<itunes:episode>73</itunes:episode>
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			<description><![CDATA[<p>How do you prove there’s a demand for your product or service <em>before</em> you launch?</p><p>The answer: reward crowdfunding.</p><p>Rewards-based crowdfunding can help you drum up excitement for your business idea, gather a viable target audience, and gain access to capital.</p><p>Entrepreneur Sarah Sommers knows the power of crowdfunding firsthand. Today, I’m interviewing Sarah to talk about her company, IFundWomen, and why crowdfunding is such a good opportunity for business owners to raise capital and grow. You’ll learn about the different types of crowdfunding, how to run a successful crowdfunding campaign, why a strong network is so valuable when starting a business, and more.<br/><br/><b>About my guest:<br/></b>Sarah Sommers is the co-founder and creative mind behind IFundWomen, a rewards-based crowdfunding platform for women-led businesses. Sarah has always been passionate about closing the gap for women in the creative economy. She continues to use her creative side to help women entrepreneurs get access to capital, community, and business coaching.<br/><br/><b>In this episode, we talk about:<br/></b>➤ How Sarah transitioned from writing into crowdfunding <b>(6:46)<br/></b>➤ How IFundWomen uses crowdfunding to uplift women entrepreneurs <b>(9:05)<br/></b>➤ Why women entrepreneurs may overlook crowdfunding as an option <b>(12:27)<br/></b>➤ How to run a successful crowdfunding campaign<b> (15:45)<br/></b>➤ The common misconception about crowdfunding <b>(19:31)<br/></b>➤ How the rewards aspect of rewards-based crowdfunding works <b>(23:46)<br/></b>➤ Sarah’s advice for getting organized to fundraise <b>(26:35)<br/></b>➤ Where you can learn more about IFundWomen <b>(28:20)<br/><br/>Keep Listening<br/></b>Curious to learn more about financing your growing business? </p><p>Check out my conversation about<b> Invoice Factoring from both the lender and borrowers perspective:</b> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4c8c8d95/invoice-factoring-financing-your-business-recovery-and-growth-with-prestige-capital-the-journey-of-rachel-hersh-alternative-financing'>Rachel Hersh</a>, Sales Director of Prestige Capital, <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4c8fe6b4/tapping-into-equity-financing-debt-financing-and-invoice-factoring-the-journey-of-lauren-picasso-invoice-factoring'>Lauren Picasso</a>, Founder and CEO of Cure Hydration and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d1bd0cd/using-invoice-factoring-to-build-relationships-and-expand-business-the-journey-of-ceata-and-garrett-lash-invoice-factoring'>Ceata and Garrett Lash</a>, Owners of PuffCuff LLC.<br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b> <b>Connect with the IFundWomen:<br/></b>➤ <a href='https://ifundwomen.com/'>Website</a><br/>➤<a href='https://www.instagram.com/ifundwomen/'> Instagram</a><br/>➤ <a href='http://www.facebook.com/ifundwomen'>Facebook</a><br/>➤ <a href='https://www.linkedin.com/company/ifundwomen/'>LinkedIn</a>: IFundWomen<br/>➤ <a href='https://www.linkedin.com/in/sarah-sommers-85394490/'>LinkedIn</a>: Sarah Sommers<br/>➤ <a href='http://twitter.com/@ifundwomen'>Twitter</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>How do you prove there’s a demand for your product or service <em>before</em> you launch?</p><p>The answer: reward crowdfunding.</p><p>Rewards-based crowdfunding can help you drum up excitement for your business idea, gather a viable target audience, and gain access to capital.</p><p>Entrepreneur Sarah Sommers knows the power of crowdfunding firsthand. Today, I’m interviewing Sarah to talk about her company, IFundWomen, and why crowdfunding is such a good opportunity for business owners to raise capital and grow. You’ll learn about the different types of crowdfunding, how to run a successful crowdfunding campaign, why a strong network is so valuable when starting a business, and more.<br/><br/><b>About my guest:<br/></b>Sarah Sommers is the co-founder and creative mind behind IFundWomen, a rewards-based crowdfunding platform for women-led businesses. Sarah has always been passionate about closing the gap for women in the creative economy. She continues to use her creative side to help women entrepreneurs get access to capital, community, and business coaching.<br/><br/><b>In this episode, we talk about:<br/></b>➤ How Sarah transitioned from writing into crowdfunding <b>(6:46)<br/></b>➤ How IFundWomen uses crowdfunding to uplift women entrepreneurs <b>(9:05)<br/></b>➤ Why women entrepreneurs may overlook crowdfunding as an option <b>(12:27)<br/></b>➤ How to run a successful crowdfunding campaign<b> (15:45)<br/></b>➤ The common misconception about crowdfunding <b>(19:31)<br/></b>➤ How the rewards aspect of rewards-based crowdfunding works <b>(23:46)<br/></b>➤ Sarah’s advice for getting organized to fundraise <b>(26:35)<br/></b>➤ Where you can learn more about IFundWomen <b>(28:20)<br/><br/>Keep Listening<br/></b>Curious to learn more about financing your growing business? </p><p>Check out my conversation about<b> Invoice Factoring from both the lender and borrowers perspective:</b> <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4c8c8d95/invoice-factoring-financing-your-business-recovery-and-growth-with-prestige-capital-the-journey-of-rachel-hersh-alternative-financing'>Rachel Hersh</a>, Sales Director of Prestige Capital, <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4c8fe6b4/tapping-into-equity-financing-debt-financing-and-invoice-factoring-the-journey-of-lauren-picasso-invoice-factoring'>Lauren Picasso</a>, Founder and CEO of Cure Hydration and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4d1bd0cd/using-invoice-factoring-to-build-relationships-and-expand-business-the-journey-of-ceata-and-garrett-lash-invoice-factoring'>Ceata and Garrett Lash</a>, Owners of PuffCuff LLC.<br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b> <b>Connect with the IFundWomen:<br/></b>➤ <a href='https://ifundwomen.com/'>Website</a><br/>➤<a href='https://www.instagram.com/ifundwomen/'> Instagram</a><br/>➤ <a href='http://www.facebook.com/ifundwomen'>Facebook</a><br/>➤ <a href='https://www.linkedin.com/company/ifundwomen/'>LinkedIn</a>: IFundWomen<br/>➤ <a href='https://www.linkedin.com/in/sarah-sommers-85394490/'>LinkedIn</a>: Sarah Sommers<br/>➤ <a href='http://twitter.com/@ifundwomen'>Twitter</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Adjusting Mindset and Belief About Money in the New Economy - The What Works Network Panel Discussion</title>
			<itunes:title>Adjusting Mindset and Belief About Money in the New Economy - The What Works Network Panel Discussion</itunes:title>
			<pubDate>Tue, 21 Jul 2020 04:00:00 GMT</pubDate>
			<itunes:duration>54:12</itunes:duration>
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			<description><![CDATA[<p>This past June, Tara McMullin, Founder of the What Works Network gathered the global community of small business owners to talk about the ways that money shapes our businesses, our lives, and our communities in the Money &amp; The New Economy Virtual Conference. </p><p>I was invited to join a panel with other women led-businesses, Lauren Caseli, and Susan Boles to talk about our money mindset and belief, how each of us manages money inside our businesses, how we approach things in our businesses. and how we work with others in managing their money. <br/><br/>The panelist discussed the following topics:<br/><b>➤ </b>The story behind how we got into the work we do and why it&apos;s so important <b>(5:33)<br/>➤ </b>What does a better conversation about money sound like and how can we start to initiate those kinds of conversations more often in our lives <b>(16:27)</b><br/><b>➤ </b>What is the idea of Her CEO Journey<b> (20:05)<br/>➤ </b>How can we better understand the connection between technology, operations and data in our own businesses <b>(22:44)<br/>➤ </b>When you are working with a business owner, what are some of the things that you do to create safety in that container <b>(29:16)<br/>➤ </b>Where does balancing between mission and profit go awry? How can we find this balance more constructively <b>(34:40)</b></p><p><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with :<br/>➤ </b><a href='https://explorewhatworks.com/'>Tara McMullin</a><br/>➤ <a href='https://www.scalespark.co/'>Susan Boles</a><br/>➤ <a href='https://www.laurencaselli.com/'>Lauren Caselli</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>This past June, Tara McMullin, Founder of the What Works Network gathered the global community of small business owners to talk about the ways that money shapes our businesses, our lives, and our communities in the Money &amp; The New Economy Virtual Conference. </p><p>I was invited to join a panel with other women led-businesses, Lauren Caseli, and Susan Boles to talk about our money mindset and belief, how each of us manages money inside our businesses, how we approach things in our businesses. and how we work with others in managing their money. <br/><br/>The panelist discussed the following topics:<br/><b>➤ </b>The story behind how we got into the work we do and why it&apos;s so important <b>(5:33)<br/>➤ </b>What does a better conversation about money sound like and how can we start to initiate those kinds of conversations more often in our lives <b>(16:27)</b><br/><b>➤ </b>What is the idea of Her CEO Journey<b> (20:05)<br/>➤ </b>How can we better understand the connection between technology, operations and data in our own businesses <b>(22:44)<br/>➤ </b>When you are working with a business owner, what are some of the things that you do to create safety in that container <b>(29:16)<br/>➤ </b>Where does balancing between mission and profit go awry? How can we find this balance more constructively <b>(34:40)</b></p><p><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with :<br/>➤ </b><a href='https://explorewhatworks.com/'>Tara McMullin</a><br/>➤ <a href='https://www.scalespark.co/'>Susan Boles</a><br/>➤ <a href='https://www.laurencaselli.com/'>Lauren Caselli</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Using Invoice Factoring to Build Relationships and Expand Business - The Journey of Ceata and Garrett Lash (Invoice Factoring)</title>
			<itunes:title>Using Invoice Factoring to Build Relationships and Expand Business - The Journey of Ceata and Garrett Lash (Invoice Factoring)</itunes:title>
			<pubDate>Thu, 16 Jul 2020 04:00:00 GMT</pubDate>
			<itunes:duration>37:26</itunes:duration>
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			<itunes:episode>72</itunes:episode>
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			<description><![CDATA[<p>Every business owner shares one key trait. Despite what you may think, that key trait isn’t determination, intelligence, or even creativity. </p><p>So, what is it? Resourcefulness. </p><p>Growing a business means you have to search for answers and solutions in every possible place. That’s exactly what Ceata and Garrett Lash have done to build their company, PuffCuff. </p><p>In this week’s episode, I interview the couple about starting a business, expanding their demographic, and obtaining financing. You’ll learn the value of networking, what it takes to prototype a product, how to rethink your marketing strategy, and why invoice factoring can be a great financing option. </p><p><b>About my guests:<br/></b>Ceata Lash is the founder and inventor of the PuffCuff Hair Clamp, and Garrett Lash is the CEO of PuffCuff LLC. Ceata revolutionized the beauty and hair industry when she came up with a comfortable, affordable tool to help style curly hair. Since then, she and her husband have landed a contract with Sally Beauty, expanded their distribution to global markets, and developed countless other beauty solutions. </p><p><b>In this episode we talk about:<br/></b>➤ How Ceata came up with the idea for her business <b>(5:00)<br/></b>➤ The first step Ceata took toward building her product <b>(8:19)<br/></b>➤ How Ceata got her first loan <b>(10:13)<br/></b>➤ Why they expanded the product to different countries and groups of people <b>(14:27)<br/></b>➤ What it was like to win an award from Sally Beauty <b>(18:11)<br/></b>➤ The importance of negotiating with your vendors <b>(19:45)<br/></b>➤ The value of invoice factoring <b>(21:25)<br/></b>➤ How Garrett made invoice factoring work for the business <b>(24:08)<br/></b>➤ Why Ceata and Garrett didn’t use other types of debt financing <b>(27:12)<br/></b>➤ The problem with microloans <b>(29:59)<br/></b>➤ Ceata’s advice for women entrepreneurs looking for funding <b>(32:24)<br/></b>➤ How to establish a system for managing your finances <b>(34:19)</b></p><p><b>Keep Listening<br/></b>Curious to learn more about financing your growing business?<br/><br/>Check out my conversation the Disruptors series: <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4a459911/how-to-innovate-adapt-and-grow-your-business-the-journey-of-brandi-decarli'>Brandi DeCarli</a> on innovating the farming industry, <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4a240769/how-to-grow-your-passion-project-into-a-successful-international-brand-the-journey-of-neige-and-pippa-blair-social-entrepreneurship'>Neige and Pippa Blair</a> on growing a passion project into a successful international brand, <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/45fe1f4f/how-to-finance-a-socially-driven-company-the-journey-of-kim-aitken'>Kim Aitken</a> on what it takes to finance capital-intensive businesses, and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/488d9d26/how-to-build-a-company-with-strong-social-values-the-journey-of-toni-desrosier-social-entrepreneurship'>Toni Desrosiers</a> on how equality has played a key role in the company culture at Abeego.<br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with the PuffCuff:<br/></b>➤ <a href='https://thepuffcuff.com/'>Website</a><br/>➤ <a href='https://instagram.com/thepuffcuff/'>Instagram</a><br/>➤ <a href='https://www.facebook.com/ThePuffCuff'>Facebook</a><br/>➤ <a href='https://www.youtube.com/user/puffcuffhairclamp'>YouTube</a><br/>➤ <a href='https://www.pinterest.com/thepuffcuff/'>Pinterest</a><br/>➤ <a href='https://twitter.com/ThePuffCuff'>Twitter</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Every business owner shares one key trait. Despite what you may think, that key trait isn’t determination, intelligence, or even creativity. </p><p>So, what is it? Resourcefulness. </p><p>Growing a business means you have to search for answers and solutions in every possible place. That’s exactly what Ceata and Garrett Lash have done to build their company, PuffCuff. </p><p>In this week’s episode, I interview the couple about starting a business, expanding their demographic, and obtaining financing. You’ll learn the value of networking, what it takes to prototype a product, how to rethink your marketing strategy, and why invoice factoring can be a great financing option. </p><p><b>About my guests:<br/></b>Ceata Lash is the founder and inventor of the PuffCuff Hair Clamp, and Garrett Lash is the CEO of PuffCuff LLC. Ceata revolutionized the beauty and hair industry when she came up with a comfortable, affordable tool to help style curly hair. Since then, she and her husband have landed a contract with Sally Beauty, expanded their distribution to global markets, and developed countless other beauty solutions. </p><p><b>In this episode we talk about:<br/></b>➤ How Ceata came up with the idea for her business <b>(5:00)<br/></b>➤ The first step Ceata took toward building her product <b>(8:19)<br/></b>➤ How Ceata got her first loan <b>(10:13)<br/></b>➤ Why they expanded the product to different countries and groups of people <b>(14:27)<br/></b>➤ What it was like to win an award from Sally Beauty <b>(18:11)<br/></b>➤ The importance of negotiating with your vendors <b>(19:45)<br/></b>➤ The value of invoice factoring <b>(21:25)<br/></b>➤ How Garrett made invoice factoring work for the business <b>(24:08)<br/></b>➤ Why Ceata and Garrett didn’t use other types of debt financing <b>(27:12)<br/></b>➤ The problem with microloans <b>(29:59)<br/></b>➤ Ceata’s advice for women entrepreneurs looking for funding <b>(32:24)<br/></b>➤ How to establish a system for managing your finances <b>(34:19)</b></p><p><b>Keep Listening<br/></b>Curious to learn more about financing your growing business?<br/><br/>Check out my conversation the Disruptors series: <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4a459911/how-to-innovate-adapt-and-grow-your-business-the-journey-of-brandi-decarli'>Brandi DeCarli</a> on innovating the farming industry, <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4a240769/how-to-grow-your-passion-project-into-a-successful-international-brand-the-journey-of-neige-and-pippa-blair-social-entrepreneurship'>Neige and Pippa Blair</a> on growing a passion project into a successful international brand, <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/45fe1f4f/how-to-finance-a-socially-driven-company-the-journey-of-kim-aitken'>Kim Aitken</a> on what it takes to finance capital-intensive businesses, and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/488d9d26/how-to-build-a-company-with-strong-social-values-the-journey-of-toni-desrosier-social-entrepreneurship'>Toni Desrosiers</a> on how equality has played a key role in the company culture at Abeego.<br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with the PuffCuff:<br/></b>➤ <a href='https://thepuffcuff.com/'>Website</a><br/>➤ <a href='https://instagram.com/thepuffcuff/'>Instagram</a><br/>➤ <a href='https://www.facebook.com/ThePuffCuff'>Facebook</a><br/>➤ <a href='https://www.youtube.com/user/puffcuffhairclamp'>YouTube</a><br/>➤ <a href='https://www.pinterest.com/thepuffcuff/'>Pinterest</a><br/>➤ <a href='https://twitter.com/ThePuffCuff'>Twitter</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Tapping Into Equity Financing, Debt Financing, and Invoice Factoring - The Journey of Lauren Picasso (Invoice Factoring)</title>
			<itunes:title>Tapping Into Equity Financing, Debt Financing, and Invoice Factoring - The Journey of Lauren Picasso (Invoice Factoring)</itunes:title>
			<pubDate>Thu, 09 Jul 2020 04:00:00 GMT</pubDate>
			<itunes:duration>50:27</itunes:duration>
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			<itunes:episode>71</itunes:episode>
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			<description><![CDATA[<p>How do you turn an idea into a bestselling product? <br/><br/>There’s no straightforward path to success, but there are a couple essential tools you need in your back pockets. Among them? Strategy and financing. </p><p>Entrepreneur Lauren Picasso relied on multiple types of financing—along with her passion and business intelligence—to launch her brand. </p><p>Today, I interview Lauren about her company, Cure Hydration, and discuss what it took to create her first product, acquire fundraising, expand her distribution, and launch with success. You’ll learn how to create a pitch deck for investors, why pricing is critical, when debt financing and invoice factoring are useful, and why it’s important to take risks.</p><p><b>About my guest: <br/></b>Lauren Picasso is an entrepreneur, marketer, and founder and CEO of Cure Hydration, a company that sells sports drinks and powders made from organic ingredients. Prior to starting her company, Lauren worked in fashion, e-commerce, and marketing at companies like Jet.com, Rent the Runway, and Google. </p><p><b>In this episode we talk about:<br/></b>➤ How Lauren started her journey as an entrepreneur <b>(6:12)</b><br/>➤ How Lauren financed her company for the first six months <b>(12:47)</b><br/>➤ What you need to create an effective pitch deck <b>(15:17)</b><br/>➤ Why it’s important to have a physical product for consumers <b>(17:22)</b><br/>➤ Lauren’s philosophy with fundraising <b>(21:41)</b><br/>➤ How to use your financing for long-term growth <b>(24:17)</b><br/>➤ How to approach investors <b>(27:26)</b><br/>➤ The importance of using data for rounds of funding <b>(30:19)</b><br/>➤ How to improve your pricing model <b>(32:37)</b><br/>➤ What you need to cover gaps in cash flow <b>(34:44)</b><br/>➤ How invoice factoring can help <b>(36:18)</b><br/>➤ What to look for when considering invoice factoring <b>(40:17)</b><br/>➤ Why Lauren took on an SBA loan <b>(44:17)</b><br/>➤ How to overcome rejection from banks and lenders <b>(48:19)</b><br/><br/><b>Keep Listening<br/></b>Curious to learn more about financing your growing business? </p><p>Check out my conversation in the Disruptors series: <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4a459911/how-to-innovate-adapt-and-grow-your-business-the-journey-of-brandi-decarli'>Brandi DeCarli</a> (farming from a box), <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4a240769/how-to-grow-your-passion-project-into-a-successful-international-brand-the-journey-of-neige-and-pippa-blair-social-entrepreneurship'>Neige and Pippa Blair</a> (natural deodorant), <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/45fe1f4f/how-to-finance-a-socially-driven-company-the-journey-of-kim-aitken'>Kim Aitken</a> (affordable housing), and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/488d9d26/how-to-build-a-company-with-strong-social-values-the-journey-of-toni-desrosier-social-entrepreneurship'>Toni Desrosiers</a> (breathable food wraps).<br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Lauren Picasso:<br/></b>➤ <a href='https://www.curehydration.com/'>Website</a><br/>➤ <a href='https://www.instagram.com/curehydration/'>Instagram</a><br/>➤ <a href='https://www.linkedin.com/in/laurenpicasso/'>LinkedIn</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>How do you turn an idea into a bestselling product? <br/><br/>There’s no straightforward path to success, but there are a couple essential tools you need in your back pockets. Among them? Strategy and financing. </p><p>Entrepreneur Lauren Picasso relied on multiple types of financing—along with her passion and business intelligence—to launch her brand. </p><p>Today, I interview Lauren about her company, Cure Hydration, and discuss what it took to create her first product, acquire fundraising, expand her distribution, and launch with success. You’ll learn how to create a pitch deck for investors, why pricing is critical, when debt financing and invoice factoring are useful, and why it’s important to take risks.</p><p><b>About my guest: <br/></b>Lauren Picasso is an entrepreneur, marketer, and founder and CEO of Cure Hydration, a company that sells sports drinks and powders made from organic ingredients. Prior to starting her company, Lauren worked in fashion, e-commerce, and marketing at companies like Jet.com, Rent the Runway, and Google. </p><p><b>In this episode we talk about:<br/></b>➤ How Lauren started her journey as an entrepreneur <b>(6:12)</b><br/>➤ How Lauren financed her company for the first six months <b>(12:47)</b><br/>➤ What you need to create an effective pitch deck <b>(15:17)</b><br/>➤ Why it’s important to have a physical product for consumers <b>(17:22)</b><br/>➤ Lauren’s philosophy with fundraising <b>(21:41)</b><br/>➤ How to use your financing for long-term growth <b>(24:17)</b><br/>➤ How to approach investors <b>(27:26)</b><br/>➤ The importance of using data for rounds of funding <b>(30:19)</b><br/>➤ How to improve your pricing model <b>(32:37)</b><br/>➤ What you need to cover gaps in cash flow <b>(34:44)</b><br/>➤ How invoice factoring can help <b>(36:18)</b><br/>➤ What to look for when considering invoice factoring <b>(40:17)</b><br/>➤ Why Lauren took on an SBA loan <b>(44:17)</b><br/>➤ How to overcome rejection from banks and lenders <b>(48:19)</b><br/><br/><b>Keep Listening<br/></b>Curious to learn more about financing your growing business? </p><p>Check out my conversation in the Disruptors series: <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4a459911/how-to-innovate-adapt-and-grow-your-business-the-journey-of-brandi-decarli'>Brandi DeCarli</a> (farming from a box), <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4a240769/how-to-grow-your-passion-project-into-a-successful-international-brand-the-journey-of-neige-and-pippa-blair-social-entrepreneurship'>Neige and Pippa Blair</a> (natural deodorant), <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/45fe1f4f/how-to-finance-a-socially-driven-company-the-journey-of-kim-aitken'>Kim Aitken</a> (affordable housing), and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/488d9d26/how-to-build-a-company-with-strong-social-values-the-journey-of-toni-desrosier-social-entrepreneurship'>Toni Desrosiers</a> (breathable food wraps).<br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Lauren Picasso:<br/></b>➤ <a href='https://www.curehydration.com/'>Website</a><br/>➤ <a href='https://www.instagram.com/curehydration/'>Instagram</a><br/>➤ <a href='https://www.linkedin.com/in/laurenpicasso/'>LinkedIn</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>How to Innovate, Adapt, and Grow Your Business  - The Journey of Brandi DeCarli (Social Entrepreneurship)</title>
			<itunes:title>How to Innovate, Adapt, and Grow Your Business  - The Journey of Brandi DeCarli (Social Entrepreneurship)</itunes:title>
			<pubDate>Thu, 02 Jul 2020 04:00:00 GMT</pubDate>
			<itunes:duration>46:28</itunes:duration>
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			<itunes:episode>70</itunes:episode>
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			<description><![CDATA[<p>What does it take to create powerful change? To disrupt an entire industry? To improve the lives of people in every corner of the globe? </p><p>The simple answer: innovation. The more complicated answer, however, is a mix of innovation, strategy, adaptability, experimentation, and commitment to social change. </p><p>That’s what entrepreneur and innovator Brandi DeCarli tapped into when she set out to disrupt the agriculture industry as we know it. </p><p>Today, I interview Brandi about her revolutionary business idea, Farm From a Box, and how she grew the company into the global change-maker it is now. You’ll learn how to build social change into a business model, why it’s important to stay true to your goals, and how you can use different types of financing to your advantage. </p><p><b>About my guest: <br/></b>Brandi DeCarli is the co-founder of Farm From a Box, a company that empowers communities around the world to grow their own food using clean technology. Before starting her business, Brandi was running her own nonprofit and working with the UN to build a youth empowerment center in Kenya. When she realized the community didn’t have easy access to healthy food, she had the idea to equip them with the tools necessary to grow their own food. Now, Brandi works with farmers, government officials, and experts in agriculture across the globe to provide communities with the resources to sustain themselves nutritionally and economically.  </p><p><b>In this episode we talk about:<br/></b>➤ How Brandi came up with the idea for the Farm From a Box <b>(5:24)</b><br/>➤ What the Farm From a Box concept means <b>(7:40)</b><br/>➤ How the farming industry changed <b>(15:01)</b><br/>➤ How to improve economic sustainability within communities <b>(18:03)</b><br/>➤ How to balance profit with impact <b>(19:47)</b><br/>➤ Why building localization into the business model matters <b>(23:23)</b><br/>➤ Taking things into your own hands as a business owner <b>(26:14)</b><br/>➤ How non-dilutive financing works <b>(27:33)</b><br/>➤ How Brandi’s business evolved after COVID-19 <b>(28:38)</b><br/>➤ The importance of reviewing your finances <b>(32:02)</b><br/>➤ Brandi’s financing solutions <b>(37:51)</b><br/>➤ What equity crowdfunding means <b>(39:11)</b><br/>➤ What to think about before you get financing <b>(41:08)</b><br/>➤ Brandi’s advice to other women business owners <b>(43:14)</b></p><p><b>Keep Listening<br/></b>Curious to learn more about how to balance between mission, financing, and profit? </p><p>Check out my conversation with the <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4993c003/how-the-canadian-government-is-supporting-women-entrepreneurs-and-small-businesses'>Honourable Mary Ng</a> about the importance of expanding opportunities and resources for women business owners, <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4a240769/how-to-grow-your-passion-project-into-a-successful-international-brand-the-journey-of-neige-and-pippa-blair-social-entrepreneurship'>Neige and Pippa Blair</a> on growing a passion project into a successful international brand and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/45fe1f4f/how-to-finance-a-socially-driven-company-the-journey-of-kim-aitken'>Kim Aitken</a> on what it takes to finance capital-intensive businesses. </p><p><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Brandi DeCarli<br/>➤ </b><a href='https://www.farmfromabox.com/about'><b>Website</b></a><b><br/>➤ </b><a href='https://www.linkedin.com/in/brandidecarli/'><b>Linkedin</b></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>What does it take to create powerful change? To disrupt an entire industry? To improve the lives of people in every corner of the globe? </p><p>The simple answer: innovation. The more complicated answer, however, is a mix of innovation, strategy, adaptability, experimentation, and commitment to social change. </p><p>That’s what entrepreneur and innovator Brandi DeCarli tapped into when she set out to disrupt the agriculture industry as we know it. </p><p>Today, I interview Brandi about her revolutionary business idea, Farm From a Box, and how she grew the company into the global change-maker it is now. You’ll learn how to build social change into a business model, why it’s important to stay true to your goals, and how you can use different types of financing to your advantage. </p><p><b>About my guest: <br/></b>Brandi DeCarli is the co-founder of Farm From a Box, a company that empowers communities around the world to grow their own food using clean technology. Before starting her business, Brandi was running her own nonprofit and working with the UN to build a youth empowerment center in Kenya. When she realized the community didn’t have easy access to healthy food, she had the idea to equip them with the tools necessary to grow their own food. Now, Brandi works with farmers, government officials, and experts in agriculture across the globe to provide communities with the resources to sustain themselves nutritionally and economically.  </p><p><b>In this episode we talk about:<br/></b>➤ How Brandi came up with the idea for the Farm From a Box <b>(5:24)</b><br/>➤ What the Farm From a Box concept means <b>(7:40)</b><br/>➤ How the farming industry changed <b>(15:01)</b><br/>➤ How to improve economic sustainability within communities <b>(18:03)</b><br/>➤ How to balance profit with impact <b>(19:47)</b><br/>➤ Why building localization into the business model matters <b>(23:23)</b><br/>➤ Taking things into your own hands as a business owner <b>(26:14)</b><br/>➤ How non-dilutive financing works <b>(27:33)</b><br/>➤ How Brandi’s business evolved after COVID-19 <b>(28:38)</b><br/>➤ The importance of reviewing your finances <b>(32:02)</b><br/>➤ Brandi’s financing solutions <b>(37:51)</b><br/>➤ What equity crowdfunding means <b>(39:11)</b><br/>➤ What to think about before you get financing <b>(41:08)</b><br/>➤ Brandi’s advice to other women business owners <b>(43:14)</b></p><p><b>Keep Listening<br/></b>Curious to learn more about how to balance between mission, financing, and profit? </p><p>Check out my conversation with the <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4993c003/how-the-canadian-government-is-supporting-women-entrepreneurs-and-small-businesses'>Honourable Mary Ng</a> about the importance of expanding opportunities and resources for women business owners, <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4a240769/how-to-grow-your-passion-project-into-a-successful-international-brand-the-journey-of-neige-and-pippa-blair-social-entrepreneurship'>Neige and Pippa Blair</a> on growing a passion project into a successful international brand and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/45fe1f4f/how-to-finance-a-socially-driven-company-the-journey-of-kim-aitken'>Kim Aitken</a> on what it takes to finance capital-intensive businesses. </p><p><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Brandi DeCarli<br/>➤ </b><a href='https://www.farmfromabox.com/about'><b>Website</b></a><b><br/>➤ </b><a href='https://www.linkedin.com/in/brandidecarli/'><b>Linkedin</b></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>How to Grow Your Passion Project into a Successful International Brand - The Journey of Neige and Pippa Blair (Social Entrepreneurship)</title>
			<itunes:title>How to Grow Your Passion Project into a Successful International Brand - The Journey of Neige and Pippa Blair (Social Entrepreneurship)</itunes:title>
			<pubDate>Thu, 25 Jun 2020 04:00:00 GMT</pubDate>
			<itunes:duration>39:54</itunes:duration>
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			<itunes:episode>69</itunes:episode>
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			<description><![CDATA[<p>What do you need to start a successful business? Is it business experience, determination, or financing? </p><p>Neige and Pippa Blair would argue it’s passion. If you’re passionate about the products and services you put into the world, everything else just details. </p><p>Today, I talk with the two sisters and entrepreneurs about what it takes to launch an idea, grow a company, and survive difficult times. You’ll learn how pricing your products right can help you grow, how debt financing can give you more freedom, and why it’s important to constantly be innovating.  </p><p><b>About my guests: <br/></b>Neige and Pippa Blair are two women entrepreneurs disrupting the natural beauty industry. The scrappy sisters are the brains and creatives behind Routine, a line of natural deodorants and beauty products. After searching for a better natural deodorant, the two sisters started making their own products and launched them in arts markets across Canada. Since then, they’ve grown the brand into a cult sensation and landed international distribution deals. </p><p><b>In this episode we talk about:<br/></b>➤ How Neige got into the deodorant business <b>(5:34)</b><br/>➤ How Neige joined forces with Pippa <b>(7:36)<br/></b>➤ Their sales and distribution strategy <b>(8:42)</b><br/>➤ How to figure out what type of financing you need <b>(11:13)<br/></b>➤ The process of securing debt financing <b>(14:04)<br/></b>➤ The importance of creating forecasts and projections <b>(18:08)<br/></b>➤ Sharing your business’s story with a lender <b>(19:00)<br/></b>➤ The value of bootstrapping to help lenders trust you <b>(22:02)<br/></b>➤ How their business changed during COVID-19 <b>(22:48)<br/></b>➤ How innovative companies are getting ahead <b>(24:12)<br/></b>➤ Reducing waste through refill programs <b>(27:16)<br/></b>➤ The importance of accurate pricing to make an impact <b>(29:32)<br/></b>➤ Getting funding from SheEO <b>(32:13)<br/></b>➤ Their advice for other women entrepreneurs <b>(36:40)</b></p><p><b>Keep Listening<br/></b>Curious to learn more about how to balance between mission, financing, and profit? </p><p>Check out my conversation with the <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4993c003/how-the-canadian-government-is-supporting-women-entrepreneurs-and-small-businesses'>Honourable Mary Ng</a> about the importance of expanding opportunities and resources for women business owners, <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/45fe1f4f/how-to-finance-a-socially-driven-company-the-journey-of-kim-aitken'>Kim Aitken</a> on what it takes to finance capital-intensive businesses and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/488d9d26/how-to-build-a-company-with-strong-social-values-the-journey-of-toni-desrosier-social-entrepreneurship'>Toni Desrosiers</a> on how equality has played a key role in the company culture at Abeego.</p><p><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Neige and Pippa Blair:<br/></b>➤ <a href='https://www.routinecream.com/'>Website</a><br/>➤ <a href='https://www.facebook.com/routinecream/'>Facebook</a><br/>➤ <a href='https://www.instagram.com/routinecream/'>Instagram</a><br/>➤ <a href='https://www.youtube.com/channel/UCHgfdd4BG261UTt7RQmiwsA'>YouTube</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>What do you need to start a successful business? Is it business experience, determination, or financing? </p><p>Neige and Pippa Blair would argue it’s passion. If you’re passionate about the products and services you put into the world, everything else just details. </p><p>Today, I talk with the two sisters and entrepreneurs about what it takes to launch an idea, grow a company, and survive difficult times. You’ll learn how pricing your products right can help you grow, how debt financing can give you more freedom, and why it’s important to constantly be innovating.  </p><p><b>About my guests: <br/></b>Neige and Pippa Blair are two women entrepreneurs disrupting the natural beauty industry. The scrappy sisters are the brains and creatives behind Routine, a line of natural deodorants and beauty products. After searching for a better natural deodorant, the two sisters started making their own products and launched them in arts markets across Canada. Since then, they’ve grown the brand into a cult sensation and landed international distribution deals. </p><p><b>In this episode we talk about:<br/></b>➤ How Neige got into the deodorant business <b>(5:34)</b><br/>➤ How Neige joined forces with Pippa <b>(7:36)<br/></b>➤ Their sales and distribution strategy <b>(8:42)</b><br/>➤ How to figure out what type of financing you need <b>(11:13)<br/></b>➤ The process of securing debt financing <b>(14:04)<br/></b>➤ The importance of creating forecasts and projections <b>(18:08)<br/></b>➤ Sharing your business’s story with a lender <b>(19:00)<br/></b>➤ The value of bootstrapping to help lenders trust you <b>(22:02)<br/></b>➤ How their business changed during COVID-19 <b>(22:48)<br/></b>➤ How innovative companies are getting ahead <b>(24:12)<br/></b>➤ Reducing waste through refill programs <b>(27:16)<br/></b>➤ The importance of accurate pricing to make an impact <b>(29:32)<br/></b>➤ Getting funding from SheEO <b>(32:13)<br/></b>➤ Their advice for other women entrepreneurs <b>(36:40)</b></p><p><b>Keep Listening<br/></b>Curious to learn more about how to balance between mission, financing, and profit? </p><p>Check out my conversation with the <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4993c003/how-the-canadian-government-is-supporting-women-entrepreneurs-and-small-businesses'>Honourable Mary Ng</a> about the importance of expanding opportunities and resources for women business owners, <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/45fe1f4f/how-to-finance-a-socially-driven-company-the-journey-of-kim-aitken'>Kim Aitken</a> on what it takes to finance capital-intensive businesses and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/488d9d26/how-to-build-a-company-with-strong-social-values-the-journey-of-toni-desrosier-social-entrepreneurship'>Toni Desrosiers</a> on how equality has played a key role in the company culture at Abeego.</p><p><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Neige and Pippa Blair:<br/></b>➤ <a href='https://www.routinecream.com/'>Website</a><br/>➤ <a href='https://www.facebook.com/routinecream/'>Facebook</a><br/>➤ <a href='https://www.instagram.com/routinecream/'>Instagram</a><br/>➤ <a href='https://www.youtube.com/channel/UCHgfdd4BG261UTt7RQmiwsA'>YouTube</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
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			<title>How to Finance a Socially Driven Company - The Journey of Kim Aitken (Social Entrepreneurship)</title>
			<itunes:title>How to Finance a Socially Driven Company - The Journey of Kim Aitken (Social Entrepreneurship)</itunes:title>
			<pubDate>Thu, 18 Jun 2020 04:00:00 GMT</pubDate>
			<itunes:duration>32:25</itunes:duration>
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			<itunes:episode>68</itunes:episode>
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			<description><![CDATA[<p>This week I talk with CEO and innovator Kim Aitken about how business owners can prioritize profit <em>and</em> social change. We discuss what it takes to finance capital-intensive businesses, how women entrepreneurs can take advantage of community financing opportunities, and why exporting can help you grow your business.</p><p>Kim Aitken is the founder and CEO of Aitken Frame Homes and Aitken Innovations Inc. After moving from Ireland to Canada as an engineering graduate, Kim worked at an engineering firm honing her skills and learning the trade of construction. Later, when she was searching for resources to build her own home, she had the brilliant idea of creating a solution to simplify home construction—and Aitken Frame Homes was born. Now, Kim runs her successful construction company in addition to Aitken Innovations Inc., an education resource for architects, builders, designers, and engineers. </p><p><br/><b>In this episode we talk about:<br/></b>➤ Kim’s background in engineering <b>(4:52)<br/></b>➤ How Kim had the idea for her business <b>(7:09)<br/></b>➤ Weighing the cost of a loan against the value of equity in a property <b>(10:14)<br/></b>➤ Why the construction industry has issues with cash flow <b>(12:02)<br/></b>➤ The power of women business owners supporting one another <b>(13:31)<br/></b>➤ What it’s like to apply for a <a href='https://sheeo.world/'>SheEO</a> venture <b>(14:15)<br/></b>➤ What the <a href='https://www.cbc.ca/dragonsden/episodes/season-14/episode-9-season-14-disrupt-den'>Dragons’ Den</a> process is like <b>(17:38)<br/></b>➤ Writing an export plan <b>(20:31)<br/></b>➤ Kim’s advice for women entrepreneurs looking for funds <b>(21:19)<br/></b>➤ Why it’s helpful to listen to other business owners <b>(22:30)<br/></b>➤ Looking at community opportunities for money <b>(25:52)<br/></b>➤ The importance of listening to your gut<b> (27:12)<br/></b>➤ How Kim’s company is pivoting right now <b>(29:21)</b></p><p><br/><b>Keep Listening<br/></b>Curious to learn more about financing? </p><p>Check out my conversation with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4943d641/designing-financial-solutions-for-survival-and-sustainable-growth-with-export-development-of-canada-edc-the-journey-of-jennifer-cooke-alternative-financing'>Jennifer Cooke</a> on how Export Development of Canada (EDC) can assist you in expanding your business beyond the coast to coast of Canada. </p><p><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Kim:<br/></b>➤ <a href='https://www.aitkenframe.ca/'>Aitken Frame Homes</a><br/>➤ <a href='https://www.aitkeninnovations.com/'>Aitken Innovations Inc</a><br/>➤ <a href='https://www.linkedin.com/in/kim-aitken-67239317b/?originalSubdomain=ca'>Linkedin</a><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>This week I talk with CEO and innovator Kim Aitken about how business owners can prioritize profit <em>and</em> social change. We discuss what it takes to finance capital-intensive businesses, how women entrepreneurs can take advantage of community financing opportunities, and why exporting can help you grow your business.</p><p>Kim Aitken is the founder and CEO of Aitken Frame Homes and Aitken Innovations Inc. After moving from Ireland to Canada as an engineering graduate, Kim worked at an engineering firm honing her skills and learning the trade of construction. Later, when she was searching for resources to build her own home, she had the brilliant idea of creating a solution to simplify home construction—and Aitken Frame Homes was born. Now, Kim runs her successful construction company in addition to Aitken Innovations Inc., an education resource for architects, builders, designers, and engineers. </p><p><br/><b>In this episode we talk about:<br/></b>➤ Kim’s background in engineering <b>(4:52)<br/></b>➤ How Kim had the idea for her business <b>(7:09)<br/></b>➤ Weighing the cost of a loan against the value of equity in a property <b>(10:14)<br/></b>➤ Why the construction industry has issues with cash flow <b>(12:02)<br/></b>➤ The power of women business owners supporting one another <b>(13:31)<br/></b>➤ What it’s like to apply for a <a href='https://sheeo.world/'>SheEO</a> venture <b>(14:15)<br/></b>➤ What the <a href='https://www.cbc.ca/dragonsden/episodes/season-14/episode-9-season-14-disrupt-den'>Dragons’ Den</a> process is like <b>(17:38)<br/></b>➤ Writing an export plan <b>(20:31)<br/></b>➤ Kim’s advice for women entrepreneurs looking for funds <b>(21:19)<br/></b>➤ Why it’s helpful to listen to other business owners <b>(22:30)<br/></b>➤ Looking at community opportunities for money <b>(25:52)<br/></b>➤ The importance of listening to your gut<b> (27:12)<br/></b>➤ How Kim’s company is pivoting right now <b>(29:21)</b></p><p><br/><b>Keep Listening<br/></b>Curious to learn more about financing? </p><p>Check out my conversation with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4943d641/designing-financial-solutions-for-survival-and-sustainable-growth-with-export-development-of-canada-edc-the-journey-of-jennifer-cooke-alternative-financing'>Jennifer Cooke</a> on how Export Development of Canada (EDC) can assist you in expanding your business beyond the coast to coast of Canada. </p><p><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Kim:<br/></b>➤ <a href='https://www.aitkenframe.ca/'>Aitken Frame Homes</a><br/>➤ <a href='https://www.aitkeninnovations.com/'>Aitken Innovations Inc</a><br/>➤ <a href='https://www.linkedin.com/in/kim-aitken-67239317b/?originalSubdomain=ca'>Linkedin</a><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>How the Canadian Government is Supporting Women Entrepreneurs and Small Businesses</title>
			<itunes:title>How the Canadian Government is Supporting Women Entrepreneurs and Small Businesses</itunes:title>
			<pubDate>Mon, 15 Jun 2020 04:00:00 GMT</pubDate>
			<itunes:duration>24:14</itunes:duration>
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			<description><![CDATA[<p>This week I chat with the Honourable Mary Ng, Minister of Small Business, Export Promotion and International Trade, about the importance of expanding opportunities and resources for women business owners. We discuss the Canadian government’s funding initiatives and goals in the wake of COVID-19, why women entrepreneurs have faced more challenges during this pandemic, and the importance of pushing for international trade and growth. </p><p>Minister Ng is the Canadian Minister of Small Business Export Promotion and International Trade. She has spent over 20 years working to increase access and create more opportunities for young people, women, and immigrants. When she decided to run for public office, she didn’t just want to improve representation in her field, she also wanted to make an impact on her country and the people she serves. Now, Minister Ng spends her days working to inspire women entrepreneurs, increase funding for women-led businesses, and offer resources for people looking to grow their operations. </p><p><br/><b>In this episode we talk about:<br/>➤ </b>Why Minister Ng decided to get into politics<b> (4:09)<br/>➤ </b>Embracing diversity as a strength<b> (7:09)<br/>➤ </b>How the Canadian government is investing in women entrepreneurs<b> (9:15)<br/>➤ </b>Giving women entrepreneurs support during COVID-19<b> (11:02)<br/>➤ </b>The importance of every business working together<b> (13:12)<br/>➤ </b>How women entrepreneurs can embrace debt financing<b> (15:14)<br/>➤ </b>Why we shouldn’t stop trading right now<b> (17:05)<br/>➤ </b>Why you should continue to push for growth during this time<b> (19:42)<br/>➤ </b>How women entrepreneurs have pivoted since COVID-19<b> (20:58)</b></p><p><b>Keep Listening<br/></b>Curious to learn more about Export Development Canada (EDC) and Business Development Bank of Canada (BDC) are helping women entrepreneurs and small businesses? <br/><br/>Check out my conversation with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4943d641/designing-financial-solutions-for-survival-and-sustainable-growth-with-export-development-of-canada-edc-the-journey-of-jennifer-cooke-alternative-financing'>Jennifer Cooke</a>, the Corporate Lead, Women In Trade of EDC about exporting and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4ba28aff/planning-for-strategic-business-recovery-and-growth-with-business-development-bank-of-canada-bdc-the-journey-of-laura-didyk-government-financing'>Laura Didyk</a>, Vice President and National Lead Women Entrepreneurs of BDC about government financing programs available to Canadian small businesses. <br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Minister Ng:<br/>➤ </b><a href='http://maryngmp.ca/'><b>Website</b></a><b> <br/>➤ </b><a href='https://www.linkedin.com/in/maryngmp/'><b>LinkedIn</b></a><b><br/>➤ </b><a href='https://www.instagram.com/mary_ng/'><b>Instagram</b></a><b><br/>➤ </b><a href='https://twitter.com/mary_ng'><b>Twitter</b></a><b><br/><br/>Resources:<br/>➤ </b><a href='https://www.ic.gc.ca/eic/site/107.nsf/eng/home'><b>Women Entrepreneurship Strategy (WES)</b></a><b><br/>➤ </b><a href='https://www.ic.gc.ca/eic/site/129.nsf/eng/home'><b>WES Ecosystem Fund</b></a><b><br/>➤ </b><a href='https://www.canada.ca/en/department-finance/economic-response-plan.html#businesses'><b>Canada&apos;s COVID-19 Economic Response Pl</b></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>This week I chat with the Honourable Mary Ng, Minister of Small Business, Export Promotion and International Trade, about the importance of expanding opportunities and resources for women business owners. We discuss the Canadian government’s funding initiatives and goals in the wake of COVID-19, why women entrepreneurs have faced more challenges during this pandemic, and the importance of pushing for international trade and growth. </p><p>Minister Ng is the Canadian Minister of Small Business Export Promotion and International Trade. She has spent over 20 years working to increase access and create more opportunities for young people, women, and immigrants. When she decided to run for public office, she didn’t just want to improve representation in her field, she also wanted to make an impact on her country and the people she serves. Now, Minister Ng spends her days working to inspire women entrepreneurs, increase funding for women-led businesses, and offer resources for people looking to grow their operations. </p><p><br/><b>In this episode we talk about:<br/>➤ </b>Why Minister Ng decided to get into politics<b> (4:09)<br/>➤ </b>Embracing diversity as a strength<b> (7:09)<br/>➤ </b>How the Canadian government is investing in women entrepreneurs<b> (9:15)<br/>➤ </b>Giving women entrepreneurs support during COVID-19<b> (11:02)<br/>➤ </b>The importance of every business working together<b> (13:12)<br/>➤ </b>How women entrepreneurs can embrace debt financing<b> (15:14)<br/>➤ </b>Why we shouldn’t stop trading right now<b> (17:05)<br/>➤ </b>Why you should continue to push for growth during this time<b> (19:42)<br/>➤ </b>How women entrepreneurs have pivoted since COVID-19<b> (20:58)</b></p><p><b>Keep Listening<br/></b>Curious to learn more about Export Development Canada (EDC) and Business Development Bank of Canada (BDC) are helping women entrepreneurs and small businesses? <br/><br/>Check out my conversation with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4943d641/designing-financial-solutions-for-survival-and-sustainable-growth-with-export-development-of-canada-edc-the-journey-of-jennifer-cooke-alternative-financing'>Jennifer Cooke</a>, the Corporate Lead, Women In Trade of EDC about exporting and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4ba28aff/planning-for-strategic-business-recovery-and-growth-with-business-development-bank-of-canada-bdc-the-journey-of-laura-didyk-government-financing'>Laura Didyk</a>, Vice President and National Lead Women Entrepreneurs of BDC about government financing programs available to Canadian small businesses. <br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Minister Ng:<br/>➤ </b><a href='http://maryngmp.ca/'><b>Website</b></a><b> <br/>➤ </b><a href='https://www.linkedin.com/in/maryngmp/'><b>LinkedIn</b></a><b><br/>➤ </b><a href='https://www.instagram.com/mary_ng/'><b>Instagram</b></a><b><br/>➤ </b><a href='https://twitter.com/mary_ng'><b>Twitter</b></a><b><br/><br/>Resources:<br/>➤ </b><a href='https://www.ic.gc.ca/eic/site/107.nsf/eng/home'><b>Women Entrepreneurship Strategy (WES)</b></a><b><br/>➤ </b><a href='https://www.ic.gc.ca/eic/site/129.nsf/eng/home'><b>WES Ecosystem Fund</b></a><b><br/>➤ </b><a href='https://www.canada.ca/en/department-finance/economic-response-plan.html#businesses'><b>Canada&apos;s COVID-19 Economic Response Pl</b></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>How to Build a Company with Strong Social Values - The Journey of Toni Desrosiers (Social Entrepreneurship)</title>
			<itunes:title>How to Build a Company with Strong Social Values - The Journey of Toni Desrosiers (Social Entrepreneurship)</itunes:title>
			<pubDate>Thu, 11 Jun 2020 04:00:00 GMT</pubDate>
			<itunes:duration>46:25</itunes:duration>
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			<itunes:episode>67</itunes:episode>
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			<description><![CDATA[<p>This week I talk to Toni Desrosiers about the balance between creating a solid revenue stream with maintaining strong social values and financial approach that is best suited to your business. We also discuss the responsibilities of receiving grant money, the journey of finding a market for your product, and how employees&apos; equality has played a key role in the company culture at Abeego. <br/><br/>Toni Desrosiers is the founder, and the CEO of Abeego founded the company in 2008 with a vision to create a more efficient version of household plastic wrap. With over 10 years as a successful business owner and entrepreneur, she has shown great determination and perseverance in disrupting the food wrap industry. </p><p><b>In this episode we talk about:<br/></b>➤ The journey Toni went on discovering how Abeego could become a profitable business (8:27)<br/>➤ How making a profit and creating a social impact coincide (12:05)<br/>➤ What Toni’s early experiences taught her about profit margins and managing finances (15:08)<br/>➤ How Toni approached selling Abeego to the market as a new product concept (16:09)<br/>➤ How Abeego looked before and after receiving external funding from <a href='https://sheeo.world/'><em>SheEO</em></a> (19:00)<br/>➤ The responsibilities of receiving grant money and how Toni utilized her industry knowledge to delegate finances (27:24)<br/>➤ Toni’s experience on the program ‘<a href='https://www.cbc.ca/dragonsden/m_pitches/abeego-designs-inc'><em>Dragon’s Den</em></a>’ and the lessons she learned about building relationships with investors (29:26)<br/>➤ How receiving funding impacted Abeego and Toni’s tips for building a strong financial and cultural foundation (31:15)<br/>➤ Toni’s core values behind her hiring process and paying employees a liveable wage (33:41)<br/>➤ Advice for entrepreneurs looking to approach a rebrand of their company (38:05)<br/>➤ How Covid-19 has affected Abeego and influenced the way Toni has conducted her marketing moving forward (39:25)</p><p><br/><b>Keep Listening<br/></b>Curious to learn more about financing? </p><p>Check out my conversation with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4c8c8d95/invoice-factoring-financing-your-business-recovery-and-growth-with-prestige-capital-alternative-financing-the-journey-of-rachel-hersh'>Rachel Hersh</a> on invoice factoring and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/49fc7bd4/bridging-the-small-businesses-financing-gap-the-journey-of-christine-chang'>Christine Chang</a> on merchant cash advance or listen to my episode with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/491ea87a/leveraging-government-grants-and-incentives-for-business-recovery-and-growth-with-fundingportal-alternative-financing-the-journey-of-karen-fournier'>Karen Fournier</a> on government grants and incentives. </p><p><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Toni:<br/></b>➤ <a href='https://abeego.com/'>Website</a> <br/>➤ <a href='https://www.linkedin.com/in/tonimdesrosiers/?originalSubdomain=ca'>LinkedIn</a><br/>➤ <a href='https://www.instagram.com/tonimariedesrosiers/?hl=en'>Instagram</a><br/>➤ <a href='https://www.facebook.com/Abeego/'>Facebook</a><br/>➤ <a href='https://twitter.com/abeego'>Twitter</a></p><p><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>This week I talk to Toni Desrosiers about the balance between creating a solid revenue stream with maintaining strong social values and financial approach that is best suited to your business. We also discuss the responsibilities of receiving grant money, the journey of finding a market for your product, and how employees&apos; equality has played a key role in the company culture at Abeego. <br/><br/>Toni Desrosiers is the founder, and the CEO of Abeego founded the company in 2008 with a vision to create a more efficient version of household plastic wrap. With over 10 years as a successful business owner and entrepreneur, she has shown great determination and perseverance in disrupting the food wrap industry. </p><p><b>In this episode we talk about:<br/></b>➤ The journey Toni went on discovering how Abeego could become a profitable business (8:27)<br/>➤ How making a profit and creating a social impact coincide (12:05)<br/>➤ What Toni’s early experiences taught her about profit margins and managing finances (15:08)<br/>➤ How Toni approached selling Abeego to the market as a new product concept (16:09)<br/>➤ How Abeego looked before and after receiving external funding from <a href='https://sheeo.world/'><em>SheEO</em></a> (19:00)<br/>➤ The responsibilities of receiving grant money and how Toni utilized her industry knowledge to delegate finances (27:24)<br/>➤ Toni’s experience on the program ‘<a href='https://www.cbc.ca/dragonsden/m_pitches/abeego-designs-inc'><em>Dragon’s Den</em></a>’ and the lessons she learned about building relationships with investors (29:26)<br/>➤ How receiving funding impacted Abeego and Toni’s tips for building a strong financial and cultural foundation (31:15)<br/>➤ Toni’s core values behind her hiring process and paying employees a liveable wage (33:41)<br/>➤ Advice for entrepreneurs looking to approach a rebrand of their company (38:05)<br/>➤ How Covid-19 has affected Abeego and influenced the way Toni has conducted her marketing moving forward (39:25)</p><p><br/><b>Keep Listening<br/></b>Curious to learn more about financing? </p><p>Check out my conversation with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4c8c8d95/invoice-factoring-financing-your-business-recovery-and-growth-with-prestige-capital-alternative-financing-the-journey-of-rachel-hersh'>Rachel Hersh</a> on invoice factoring and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/49fc7bd4/bridging-the-small-businesses-financing-gap-the-journey-of-christine-chang'>Christine Chang</a> on merchant cash advance or listen to my episode with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/491ea87a/leveraging-government-grants-and-incentives-for-business-recovery-and-growth-with-fundingportal-alternative-financing-the-journey-of-karen-fournier'>Karen Fournier</a> on government grants and incentives. </p><p><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Toni:<br/></b>➤ <a href='https://abeego.com/'>Website</a> <br/>➤ <a href='https://www.linkedin.com/in/tonimdesrosiers/?originalSubdomain=ca'>LinkedIn</a><br/>➤ <a href='https://www.instagram.com/tonimariedesrosiers/?hl=en'>Instagram</a><br/>➤ <a href='https://www.facebook.com/Abeego/'>Facebook</a><br/>➤ <a href='https://twitter.com/abeego'>Twitter</a></p><p><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
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			<title>Taking Advantage of Crisis Loans for Business Growth and Recovery with Bank of Montreal - The Journey of Emily Kerr (Government Financing)</title>
			<itunes:title>Taking Advantage of Crisis Loans for Business Growth and Recovery with Bank of Montreal - The Journey of Emily Kerr (Government Financing)</itunes:title>
			<pubDate>Thu, 04 Jun 2020 04:00:00 GMT</pubDate>
			<itunes:duration>38:04</itunes:duration>
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			<itunes:episode>66</itunes:episode>
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			<description><![CDATA[<p>This week I talk with entrepreneur Emily Kerr about debt financing during the COVID-19 crisis. We discuss why women business owners have historically resorted to using personal resources to grow their operations, how cash flow plays a role in business growth, and how you can take advantage of bank loans if you’re struggling during a crisis. <br/><br/>Emily Kerr is a successful entrepreneur with a passion for finance, leadership, and small business. She’s the Vice-President of Business Banking at Bank of Montreal (BMO), where she leads a team of relationship managers who serve small to midsize businesses across the greater Vancouver market. Prior to working at BMO, Emily worked at Johnson &amp; Johnson and Royal Bank Canada (RBC). She also led several large-scale heritage home restoration projects and completed her MBA with a certificate in social impact. Now, she’s dedicated to helping women entrepreneurs and business owners get the financing and tools they need to grow their operations. </p><p>BMO is the oldest Canadian multinational investment bank and financial services company. Founded in Montreal, Quebec in 1817 as Montreal Bank, its head office remains in Montreal, with its operational headquarters and executive offices located in Toronto, Ontario since 1977.</p><p><b>In this episode we talk about:<br/></b>➤ Why women business owners tend to fund from their own resources (12:47)<br/>➤ Two of the biggest hurdles women business owners face (14:06)<br/>➤ How BMO is helping business owners respond to the COVID-19 crisis (16:12)<br/>➤ What the Business Credit Availability Programs (BCAP) are (18:00)<br/>➤ The long-term effects of borrowing capital (22:47)<br/>➤ What business owners need to think about when considering bank loans (24:42)<br/>➤ How business owners can approach lenders (26:44)<br/>➤ How to think about revenue/sales forecasts during this time (29:00)<br/>➤ How businesses are pivoting right now (29:33)<br/>➤ How a lender reviews an applicant’s cash flow forecasts (31:18)<br/>➤ Where business owners can find more information on BMO loans and programs (35:48)<br/><br/><b>Keep Listening<br/></b>Curious to learn more about debt financing? <br/><br/>Check out my conversation with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4c8c8d95/invoice-factoring-financing-your-business-recovery-and-growth-with-prestige-capital-alternative-financing-the-journey-of-rachel-hersh'>Rachel Hersh</a> on invoice factoring or listen to my episode with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/491ea87a/leveraging-government-grants-and-incentives-for-business-recovery-and-growth-with-fundingportal-alternative-financing-the-journey-of-karen-fournier'>Karen Fournier</a> on government grants and incentives. <br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Emily and BMO:<br/>➤ Website: </b><a href='https://bmoforwomen.com/'><b>BMO for Women</b></a><b><br/>➤ Website: </b><a href='https://www.bmo.com/main/personal/bmo-coronavirus-update/'><b>Bank of Montreal </b></a><b><br/>➤ Linkedin: </b><a href='https://www.linkedin.com/in/emily-kerr-7b69b4123/'><b>Emily Kerr</b></a><b> <br/>➤ Linkedin: </b><a href='https://www.linkedin.com/company/bank-of-montreal/'><b>BMO</b></a></p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>This week I talk with entrepreneur Emily Kerr about debt financing during the COVID-19 crisis. We discuss why women business owners have historically resorted to using personal resources to grow their operations, how cash flow plays a role in business growth, and how you can take advantage of bank loans if you’re struggling during a crisis. <br/><br/>Emily Kerr is a successful entrepreneur with a passion for finance, leadership, and small business. She’s the Vice-President of Business Banking at Bank of Montreal (BMO), where she leads a team of relationship managers who serve small to midsize businesses across the greater Vancouver market. Prior to working at BMO, Emily worked at Johnson &amp; Johnson and Royal Bank Canada (RBC). She also led several large-scale heritage home restoration projects and completed her MBA with a certificate in social impact. Now, she’s dedicated to helping women entrepreneurs and business owners get the financing and tools they need to grow their operations. </p><p>BMO is the oldest Canadian multinational investment bank and financial services company. Founded in Montreal, Quebec in 1817 as Montreal Bank, its head office remains in Montreal, with its operational headquarters and executive offices located in Toronto, Ontario since 1977.</p><p><b>In this episode we talk about:<br/></b>➤ Why women business owners tend to fund from their own resources (12:47)<br/>➤ Two of the biggest hurdles women business owners face (14:06)<br/>➤ How BMO is helping business owners respond to the COVID-19 crisis (16:12)<br/>➤ What the Business Credit Availability Programs (BCAP) are (18:00)<br/>➤ The long-term effects of borrowing capital (22:47)<br/>➤ What business owners need to think about when considering bank loans (24:42)<br/>➤ How business owners can approach lenders (26:44)<br/>➤ How to think about revenue/sales forecasts during this time (29:00)<br/>➤ How businesses are pivoting right now (29:33)<br/>➤ How a lender reviews an applicant’s cash flow forecasts (31:18)<br/>➤ Where business owners can find more information on BMO loans and programs (35:48)<br/><br/><b>Keep Listening<br/></b>Curious to learn more about debt financing? <br/><br/>Check out my conversation with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4c8c8d95/invoice-factoring-financing-your-business-recovery-and-growth-with-prestige-capital-alternative-financing-the-journey-of-rachel-hersh'>Rachel Hersh</a> on invoice factoring or listen to my episode with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/491ea87a/leveraging-government-grants-and-incentives-for-business-recovery-and-growth-with-fundingportal-alternative-financing-the-journey-of-karen-fournier'>Karen Fournier</a> on government grants and incentives. <br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Emily and BMO:<br/>➤ Website: </b><a href='https://bmoforwomen.com/'><b>BMO for Women</b></a><b><br/>➤ Website: </b><a href='https://www.bmo.com/main/personal/bmo-coronavirus-update/'><b>Bank of Montreal </b></a><b><br/>➤ Linkedin: </b><a href='https://www.linkedin.com/in/emily-kerr-7b69b4123/'><b>Emily Kerr</b></a><b> <br/>➤ Linkedin: </b><a href='https://www.linkedin.com/company/bank-of-montreal/'><b>BMO</b></a></p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Leveraging Government Grants and Incentives for Business Recovery and Growth with Fundingportal - The Journey of Karen Fournier (Alternative Financing)</title>
			<itunes:title>Leveraging Government Grants and Incentives for Business Recovery and Growth with Fundingportal - The Journey of Karen Fournier (Alternative Financing)</itunes:title>
			<pubDate>Thu, 28 May 2020 04:00:00 GMT</pubDate>
			<itunes:duration>37:40</itunes:duration>
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			<itunes:episode>65</itunes:episode>
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			<description><![CDATA[<p>Karen Fournier is COO of Fundingportal, Canada&apos;s leading grant services, and solutions provider. Prior to joining Fundingportal&apos;s founding team, she was a parliamentary reporter in Ottawa and a weekly columnist for the Financial Post. Karen now works with hundreds of companies every month, primarily in the advanced R&amp;D sector, to get funded. </p><p>Don’t miss to listen to my conversation with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4c8c8d95/invoice-factoring-financing-your-business-recovery-and-growth-with-prestige-capital-alternative-financing-the-journey-of-rachel-hersh'>Rachel Hersh</a> about invoice factoring as a way to get funding for your business recovery and growth. <br/><br/><b>In this episode, Karen shared:<br/></b>➤ Karen’s journey from a reporter to the COO of Fundingportal <b>(4:55)<br/></b>➤ What is Fundingportal <b>(6:36)<br/></b>➤ How Fundingportal helps small businesses in Canada, the US and the UK <b>(7:21)<br/></b>➤ The different types of grants and benefits for each type <b>(9:50)<br/></b>➤ What incentives mean <b>(12:12)<br/></b>➤ There is no free lunch money <b>(15:10)<br/></b>➤ What small businesses need to understand about grant writing <b>(16:32)<br/></b>➤ How small businesses should strategically apply for grants <b>(20:26)<br/></b>➤ Grant vs. crowdfunding vs. venture capital <b>(24:40)<br/></b>➤ Does it make sense to fund and grow a business from grants alone<b> (28:50)<br/></b>➤ At what stage of business makes sense to apply for a grant <b>(30:20)<br/></b>➤ The big picture of external funding strategy <b>(33:40)<br/></b>➤ What is a corporate investor <b>(35:12)</b></p><p><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Karen and Fundingportal:<br/></b>➤ <a href='https://ca.fundingportal.com/'>Website</a><br/>➤ Linkedin: <a href='https://www.linkedin.com/in/karen-fournier-75985a31/'>Karen Fournier</a><br/>➤ Linkedin: <a href='https://www.linkedin.com/company/the-funding-portal/'>Fundingportal</a><br/>➤ <a href='https://www.facebook.com/FundingPortal'>Facebook</a><br/>➤ <a href='https://twitter.com/Funding_Portal'>Twitter</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Karen Fournier is COO of Fundingportal, Canada&apos;s leading grant services, and solutions provider. Prior to joining Fundingportal&apos;s founding team, she was a parliamentary reporter in Ottawa and a weekly columnist for the Financial Post. Karen now works with hundreds of companies every month, primarily in the advanced R&amp;D sector, to get funded. </p><p>Don’t miss to listen to my conversation with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4c8c8d95/invoice-factoring-financing-your-business-recovery-and-growth-with-prestige-capital-alternative-financing-the-journey-of-rachel-hersh'>Rachel Hersh</a> about invoice factoring as a way to get funding for your business recovery and growth. <br/><br/><b>In this episode, Karen shared:<br/></b>➤ Karen’s journey from a reporter to the COO of Fundingportal <b>(4:55)<br/></b>➤ What is Fundingportal <b>(6:36)<br/></b>➤ How Fundingportal helps small businesses in Canada, the US and the UK <b>(7:21)<br/></b>➤ The different types of grants and benefits for each type <b>(9:50)<br/></b>➤ What incentives mean <b>(12:12)<br/></b>➤ There is no free lunch money <b>(15:10)<br/></b>➤ What small businesses need to understand about grant writing <b>(16:32)<br/></b>➤ How small businesses should strategically apply for grants <b>(20:26)<br/></b>➤ Grant vs. crowdfunding vs. venture capital <b>(24:40)<br/></b>➤ Does it make sense to fund and grow a business from grants alone<b> (28:50)<br/></b>➤ At what stage of business makes sense to apply for a grant <b>(30:20)<br/></b>➤ The big picture of external funding strategy <b>(33:40)<br/></b>➤ What is a corporate investor <b>(35:12)</b></p><p><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Karen and Fundingportal:<br/></b>➤ <a href='https://ca.fundingportal.com/'>Website</a><br/>➤ Linkedin: <a href='https://www.linkedin.com/in/karen-fournier-75985a31/'>Karen Fournier</a><br/>➤ Linkedin: <a href='https://www.linkedin.com/company/the-funding-portal/'>Fundingportal</a><br/>➤ <a href='https://www.facebook.com/FundingPortal'>Facebook</a><br/>➤ <a href='https://twitter.com/Funding_Portal'>Twitter</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Invoice Factoring: Financing Your Business Recovery and Growth with Prestige Capital - The Journey of Rachel Hersh (Alternative Financing)</title>
			<itunes:title>Invoice Factoring: Financing Your Business Recovery and Growth with Prestige Capital - The Journey of Rachel Hersh (Alternative Financing)</itunes:title>
			<pubDate>Thu, 21 May 2020 04:00:00 GMT</pubDate>
			<itunes:duration>44:40</itunes:duration>
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			<description><![CDATA[<p>Rachel Hersh is the Sales Director, North America for Prestige Capital. She has over 20 years of experience as a financial executive in the areas of commercial finance, factoring, and business development. Rachel has a successful track record of working with hundreds of companies, from start-ups to high-growth companies to turnarounds, to increase their working capital and growth capital as well as provide debtor-in-possession financing needs. She helps clients to understand available financing options and how to best leverage their assets to gain liquidity for their businesses. </p><p>She is an active member of the Commercial Finance Association, International Factoring Association, and Turnaround Management Association. Rachel was selected as a Woman in Commercial Finance for The Secured Lender, Women in Commercial Finance issue by the Commercial Finance Association, and recognized as a Top Woman in Business on Long Island by Long Island Press. </p><p>Don’t miss other episodes talking about the different types of alternative financing with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/48810364/financing-your-small-business-with-purpose-the-journey-of-jill-earthy-alternative-financing'>Jill Earthy</a>, Principal of Risery and interim CEO of Women’s Enterprise Centre of BC, and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/49fc7bd4/bridging-the-small-businesses-financing-gap-the-journey-of-christine-chang'>Christine Chang</a>, CEO of 6th Avenue Capital. </p><p><b>In this episode, Rachel shared:<br/></b>➤  Rachel’s journey into the invoice factoring world <b>(5:29)<br/></b>➤  How invoice factoring works <b>(7:04)<br/></b>➤  The benefits of invoice factoring for small businesses <b>(9:09)<br/></b>➤  Why invoice factoring isn’t widely used by small businesses <b>(16:00)<br/></b>➤  When invoice factoring is right for a business <b>(22:27)<br/></b>➤  The simple underwriting and onboarding process with Prestige Capital <b>(28:44)<br/></b>➤  The key terms on an invoice factoring contract with Prestige Capital <b>(31:55)<br/></b>➤ The cost of borrowing for invoice factoring vs. traditional loan <b>(33:40)<br/></b>➤ How to utilize invoice factoring strategically <b>(34:46)</b> <br/>➤ The different type of businesses who can take advantage of invoice factoring <b>(39:10)<br/></b>➤ Stay with your mission. Work with trustworthy partners <b>(40:57)<br/><br/>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Rachel and Prestige Capital:</b><br/><b>➤ </b><a href='https://prestigecapital.com/'><b>Website</b></a><b><br/>➤ Linkedin - </b><a href='https://www.linkedin.com/in/rachel-hersh/'><b>Rachel Hersh</b></a><b><br/>➤ Linkedin - </b><a href='https://www.linkedin.com/company/prestige-capital-corporation/'><b>Prestige Capital</b></a><b><br/>➤ </b><a href='https://www.facebook.com/PrestigeCapitalCommercialFinanceCompany/'><b>Facebook</b></a><b> </b></p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Rachel Hersh is the Sales Director, North America for Prestige Capital. She has over 20 years of experience as a financial executive in the areas of commercial finance, factoring, and business development. Rachel has a successful track record of working with hundreds of companies, from start-ups to high-growth companies to turnarounds, to increase their working capital and growth capital as well as provide debtor-in-possession financing needs. She helps clients to understand available financing options and how to best leverage their assets to gain liquidity for their businesses. </p><p>She is an active member of the Commercial Finance Association, International Factoring Association, and Turnaround Management Association. Rachel was selected as a Woman in Commercial Finance for The Secured Lender, Women in Commercial Finance issue by the Commercial Finance Association, and recognized as a Top Woman in Business on Long Island by Long Island Press. </p><p>Don’t miss other episodes talking about the different types of alternative financing with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/48810364/financing-your-small-business-with-purpose-the-journey-of-jill-earthy-alternative-financing'>Jill Earthy</a>, Principal of Risery and interim CEO of Women’s Enterprise Centre of BC, and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/49fc7bd4/bridging-the-small-businesses-financing-gap-the-journey-of-christine-chang'>Christine Chang</a>, CEO of 6th Avenue Capital. </p><p><b>In this episode, Rachel shared:<br/></b>➤  Rachel’s journey into the invoice factoring world <b>(5:29)<br/></b>➤  How invoice factoring works <b>(7:04)<br/></b>➤  The benefits of invoice factoring for small businesses <b>(9:09)<br/></b>➤  Why invoice factoring isn’t widely used by small businesses <b>(16:00)<br/></b>➤  When invoice factoring is right for a business <b>(22:27)<br/></b>➤  The simple underwriting and onboarding process with Prestige Capital <b>(28:44)<br/></b>➤  The key terms on an invoice factoring contract with Prestige Capital <b>(31:55)<br/></b>➤ The cost of borrowing for invoice factoring vs. traditional loan <b>(33:40)<br/></b>➤ How to utilize invoice factoring strategically <b>(34:46)</b> <br/>➤ The different type of businesses who can take advantage of invoice factoring <b>(39:10)<br/></b>➤ Stay with your mission. Work with trustworthy partners <b>(40:57)<br/><br/>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Rachel and Prestige Capital:</b><br/><b>➤ </b><a href='https://prestigecapital.com/'><b>Website</b></a><b><br/>➤ Linkedin - </b><a href='https://www.linkedin.com/in/rachel-hersh/'><b>Rachel Hersh</b></a><b><br/>➤ Linkedin - </b><a href='https://www.linkedin.com/company/prestige-capital-corporation/'><b>Prestige Capital</b></a><b><br/>➤ </b><a href='https://www.facebook.com/PrestigeCapitalCommercialFinanceCompany/'><b>Facebook</b></a><b> </b></p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Planning for Strategic Business Recovery and Growth with Business Development Bank of Canada (BDC)  - The Journey of Laura Didyk (Government Financing)</title>
			<itunes:title>Planning for Strategic Business Recovery and Growth with Business Development Bank of Canada (BDC)  - The Journey of Laura Didyk (Government Financing)</itunes:title>
			<pubDate>Thu, 14 May 2020 04:00:00 GMT</pubDate>
			<itunes:duration>33:15</itunes:duration>
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			<itunes:episode>63</itunes:episode>
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			<description><![CDATA[<p>Laura Didyk is Vice President and National Lead Women Entrepreneurs at the Business Development Bank of Canada (BDC). In this newly created role, she leads the bank’s national strategy to support Canadian women entrepreneurs and ensures that strategy is integrated across the entire bank.</p><p>BDC is the only Canadian financial institution devoted exclusively to entrepreneurs to help create and develop strong Canadian businesses through <a href='https://www.bdc.ca/en/financing/pages/default.aspx'>financing</a>, <a href='https://www.bdc.ca/en/consulting/pages/default.aspx'>advisory services</a>, and <a href='https://www.bdc.ca/en/bdc-capital/pages/default.aspx'>capital</a>, with a focus on small and medium-sized enterprises.</p><p>Don’t forget to listen to last week’s episodes with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4943d641/designing-financial-solutions-for-survival-and-sustainable-growth-with-export-development-of-canada-the-journey-of-jennifer-cooke'>Jennifer Cooke</a>, Corporate Lead, Women In Trade of Export Development of Canada (EDC), and a special episode with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/473b14be/building-prosperity-beyond-profit-with-libro-credit-union-the-journey-of-carol-normandeau'>Carol Normandeau</a>, Executive Vice President, Advice &amp; Service with Libro Credit Union who is in the trenches helping Canadian small business owners with the application process with Canada Emergency Business Account (CEBA) and EDC Loan Guarantee programs. <br/><br/><b>In this episode, Laura shared:<br/></b>➤ Laura’s journey to becoming the Vice President and National Lead Women Entrepreneurs at the Business Development Bank of Canada (BDC) <b>(8:16)<br/></b>➤ Why Laura focuses to help women entrepreneurs <b>(10:59)<br/></b>➤ The common struggles among women entrepreneurs <b>(11:42)<br/></b>➤ What is BDC<b> (13:21)<br/></b>➤ How BDC can help Canadian small businesses to recover from the COVID-19 crisis <b>(15:01)<br/></b>➤ What are the two lending streams under the Business Credit Account Program (BCAP) <b>(16:23)<br/></b>➤ Can Canadian small businesses apply for both BDC Co-lending program as well as EDC Loan Guarantee <b>(17:56)<br/></b>➤ What financially viable prior to COVID-19 means <b>(18:44)<br/></b>➤ Why small businesses should maintain their relationship with the financial institution <b>(20:21)<br/></b>➤ What small businesses should be doing right now to recover from COVID-19 crisis <b>(25:57)<br/></b>➤ Thinking about short-term and long-term planning is key <b>(28:27)<br/></b>➤ How BDC Capital, the investment arm of BDC, can help the venture-backed companies which are qualified for the Canadian government federal relief measures <b>(30:31)<br/><br/>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Laura and BDC:</b><br/>➤ <a href='https://www.bdc.ca/en/pages/home.aspx'>Website</a><br/>➤ <a href='https://www.linkedin.com/in/lauradidyk/'>Linkedin</a> - Laura Didyk<br/>➤ <a href='https://www.linkedin.com/company/bdc/'>Linkedin</a> - BDC<br/>➤<a href='https://www.facebook.com/BDC.ca/'> Facebook</a><br/>➤ <a href='https://twitter.com/bdc_ca'>Twitter</a><br/>➤ <a href='https://www.instagram.com/bdc_ca/'>Instagram</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Laura Didyk is Vice President and National Lead Women Entrepreneurs at the Business Development Bank of Canada (BDC). In this newly created role, she leads the bank’s national strategy to support Canadian women entrepreneurs and ensures that strategy is integrated across the entire bank.</p><p>BDC is the only Canadian financial institution devoted exclusively to entrepreneurs to help create and develop strong Canadian businesses through <a href='https://www.bdc.ca/en/financing/pages/default.aspx'>financing</a>, <a href='https://www.bdc.ca/en/consulting/pages/default.aspx'>advisory services</a>, and <a href='https://www.bdc.ca/en/bdc-capital/pages/default.aspx'>capital</a>, with a focus on small and medium-sized enterprises.</p><p>Don’t forget to listen to last week’s episodes with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4943d641/designing-financial-solutions-for-survival-and-sustainable-growth-with-export-development-of-canada-the-journey-of-jennifer-cooke'>Jennifer Cooke</a>, Corporate Lead, Women In Trade of Export Development of Canada (EDC), and a special episode with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/473b14be/building-prosperity-beyond-profit-with-libro-credit-union-the-journey-of-carol-normandeau'>Carol Normandeau</a>, Executive Vice President, Advice &amp; Service with Libro Credit Union who is in the trenches helping Canadian small business owners with the application process with Canada Emergency Business Account (CEBA) and EDC Loan Guarantee programs. <br/><br/><b>In this episode, Laura shared:<br/></b>➤ Laura’s journey to becoming the Vice President and National Lead Women Entrepreneurs at the Business Development Bank of Canada (BDC) <b>(8:16)<br/></b>➤ Why Laura focuses to help women entrepreneurs <b>(10:59)<br/></b>➤ The common struggles among women entrepreneurs <b>(11:42)<br/></b>➤ What is BDC<b> (13:21)<br/></b>➤ How BDC can help Canadian small businesses to recover from the COVID-19 crisis <b>(15:01)<br/></b>➤ What are the two lending streams under the Business Credit Account Program (BCAP) <b>(16:23)<br/></b>➤ Can Canadian small businesses apply for both BDC Co-lending program as well as EDC Loan Guarantee <b>(17:56)<br/></b>➤ What financially viable prior to COVID-19 means <b>(18:44)<br/></b>➤ Why small businesses should maintain their relationship with the financial institution <b>(20:21)<br/></b>➤ What small businesses should be doing right now to recover from COVID-19 crisis <b>(25:57)<br/></b>➤ Thinking about short-term and long-term planning is key <b>(28:27)<br/></b>➤ How BDC Capital, the investment arm of BDC, can help the venture-backed companies which are qualified for the Canadian government federal relief measures <b>(30:31)<br/><br/>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Laura and BDC:</b><br/>➤ <a href='https://www.bdc.ca/en/pages/home.aspx'>Website</a><br/>➤ <a href='https://www.linkedin.com/in/lauradidyk/'>Linkedin</a> - Laura Didyk<br/>➤ <a href='https://www.linkedin.com/company/bdc/'>Linkedin</a> - BDC<br/>➤<a href='https://www.facebook.com/BDC.ca/'> Facebook</a><br/>➤ <a href='https://twitter.com/bdc_ca'>Twitter</a><br/>➤ <a href='https://www.instagram.com/bdc_ca/'>Instagram</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>How to Navigate the Business Development Bank of Canada (BDC) Co-Lending Program (Government Financing)</title>
			<itunes:title>How to Navigate the Business Development Bank of Canada (BDC) Co-Lending Program (Government Financing)</itunes:title>
			<pubDate>Tue, 12 May 2020 19:00:00 GMT</pubDate>
			<itunes:duration>16:36</itunes:duration>
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			<description><![CDATA[<p>Starting from April 24, 2020, many financial institutions are accepting the application of the Business Development of Canada (BDC) Co-Lending under the Business Credit Availability Program (BCAP). <br/><br/>This bonus episode helps you to understand the details of this program, so you have the basic knowledge when you speak to the financial institution. <br/><br/>In this bonus episode,  I shared the following: </p><p>1. Key points of the BDC Co-Lending program <b>(3:14)<br/></b>2. Key differences between BDC Co-Lending and EDC Loan Guarantee which can impact your cashflow forecast <b>(10:00)<br/></b>3. What is co-lending vs. loan guarantee <b>(12:38)</b><br/><br/>Need to untangle your financial story and apply for BDC Co-Lending? Click <a href='https://christinasjahli.consulting/VIP-session'>here</a>.<b><br/><br/></b>Check out April 21, 2020 <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4935eb39/how-to-be-ready-for-export-development-of-canada-edc-loan-guarantee'>bonus episode</a> on How to be Ready for Export Development of Canada (EDC) Loan Guarantee and a deep dive conversation with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4943d641/designing-financial-solutions-for-survival-and-sustainable-growth-with-export-development-of-canada-the-journey-of-jennifer-cooke'>Jennifer Cooke</a>, Corporate Lead, Women in Trade of EDC. <br/><br/>Submit your question <a href='https://www.speakpipe.com/HerCEOJourney'>here</a> (your name, your business - service or product, your business finance question) and I will answer it in another bonus episode</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Starting from April 24, 2020, many financial institutions are accepting the application of the Business Development of Canada (BDC) Co-Lending under the Business Credit Availability Program (BCAP). <br/><br/>This bonus episode helps you to understand the details of this program, so you have the basic knowledge when you speak to the financial institution. <br/><br/>In this bonus episode,  I shared the following: </p><p>1. Key points of the BDC Co-Lending program <b>(3:14)<br/></b>2. Key differences between BDC Co-Lending and EDC Loan Guarantee which can impact your cashflow forecast <b>(10:00)<br/></b>3. What is co-lending vs. loan guarantee <b>(12:38)</b><br/><br/>Need to untangle your financial story and apply for BDC Co-Lending? Click <a href='https://christinasjahli.consulting/VIP-session'>here</a>.<b><br/><br/></b>Check out April 21, 2020 <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4935eb39/how-to-be-ready-for-export-development-of-canada-edc-loan-guarantee'>bonus episode</a> on How to be Ready for Export Development of Canada (EDC) Loan Guarantee and a deep dive conversation with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4943d641/designing-financial-solutions-for-survival-and-sustainable-growth-with-export-development-of-canada-the-journey-of-jennifer-cooke'>Jennifer Cooke</a>, Corporate Lead, Women in Trade of EDC. <br/><br/>Submit your question <a href='https://www.speakpipe.com/HerCEOJourney'>here</a> (your name, your business - service or product, your business finance question) and I will answer it in another bonus episode</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
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			<title>Designing Financial Solutions for Survival and Sustainable Growth with Export Development of Canada (EDC) - The Journey of Jennifer Cooke (Alternative Financing)</title>
			<itunes:title>Designing Financial Solutions for Survival and Sustainable Growth with Export Development of Canada (EDC) - The Journey of Jennifer Cooke (Alternative Financing)</itunes:title>
			<pubDate>Thu, 07 May 2020 04:00:00 GMT</pubDate>
			<itunes:duration>47:06</itunes:duration>
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			<itunes:episode>62</itunes:episode>
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			<description><![CDATA[<p>Jennifer Cooke is the Corporate Lead for Women in Trade at Export Development of Canada (EDC). In her role, she is focused specifically on helping more women entrepreneurs export to grow their business. Working directly, as well as through key partners, EDC is offering specialized trade knowledge, facilitating trade with financing and insurance, and providing connections to enable companies to go, grow, and succeed globally.</p><p>Don’t forget to listen to last week’s episodes with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4725e7b2/reinventing-how-banking-works-for-entrepreneurs-the-journey-of-wendy-cai-lee'>Wendy Cai-Lee</a>, President &amp; CEO of Piermont bank on reinventing how banking works for entrepreneurs, <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/49fc7bd4/bridging-the-small-businesses-financing-gap-the-journey-of-christine-chang'>Christine Chang</a>, CEO of 6th Avenue Capital on how they bridge the small businesses financing gap and a special episode with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/473b14be/building-prosperity-beyond-profit-with-libro-credit-union-the-journey-of-carol-normandeau'>Carol Normandeau</a>, Executive Vice President, Advice &amp; Service with Libro Credit Union who is in the trenches helping Canadian small business owners with the application process with Canada Emergency Business Account (CEBA) and EDC Loan Guarantee programs. <br/><br/><b>In this episode, Jennifer shared:<br/></b>➤ Jennifer’s journey to becoming the Corporate Lead of EDC’s Women in Trade  <b>(7:31)<br/></b>➤ Why only 11% out of the 16% of Canadian women-owned and led businesses are exporter <b>(14:11)<br/></b>➤ Being conservative vs. risk-aware <b>(17:26)<br/></b>➤ The 5 benefits of expanding business through exporting <b>(18:17)<br/></b>➤ The 4 areas EDC can help women-owned and led businesses to reach the global market <b>(22:18)<br/></b>➤ Details of the EDC Loan Guarantee program under the Business Credit Availability Program (BCAP) to help small businesses during the COVID-19 crisis <b>(25:20)<br/></b>➤ What does 80% loan guarantee by EDC mean <b>(28:08)<br/></b>➤ What is credit insurance and how can credit insurance benefit women-owned and led businesses for survival and sustainable growth <b>(33:03)<br/></b>➤ How EDC can help to free-up working capital <b>(37:00)<br/></b>➤ Financial and non-financial information small businesses need to prepare when they approach EDC for cash flow solution <b>(39:47)<br/></b>➤ Women-owned and led businesses’ success stories by working with EDC during COVID-19 crisis <b>(41:28)<br/></b>➤ Key steps for women-owned and led businesses to take right now to recover from COVID-19 crisis <b>(43:20)</b></p><p><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.</em></b></p><p><b>Connect with Jennifer :<br/></b>➤ <a href='https://www.edc.ca/women-in-trade'>Website</a><br/>➤ <a href='https://www.linkedin.com/in/jennifer-cooke-edc/'>LinkedIn</a></p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Jennifer Cooke is the Corporate Lead for Women in Trade at Export Development of Canada (EDC). In her role, she is focused specifically on helping more women entrepreneurs export to grow their business. Working directly, as well as through key partners, EDC is offering specialized trade knowledge, facilitating trade with financing and insurance, and providing connections to enable companies to go, grow, and succeed globally.</p><p>Don’t forget to listen to last week’s episodes with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4725e7b2/reinventing-how-banking-works-for-entrepreneurs-the-journey-of-wendy-cai-lee'>Wendy Cai-Lee</a>, President &amp; CEO of Piermont bank on reinventing how banking works for entrepreneurs, <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/49fc7bd4/bridging-the-small-businesses-financing-gap-the-journey-of-christine-chang'>Christine Chang</a>, CEO of 6th Avenue Capital on how they bridge the small businesses financing gap and a special episode with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/473b14be/building-prosperity-beyond-profit-with-libro-credit-union-the-journey-of-carol-normandeau'>Carol Normandeau</a>, Executive Vice President, Advice &amp; Service with Libro Credit Union who is in the trenches helping Canadian small business owners with the application process with Canada Emergency Business Account (CEBA) and EDC Loan Guarantee programs. <br/><br/><b>In this episode, Jennifer shared:<br/></b>➤ Jennifer’s journey to becoming the Corporate Lead of EDC’s Women in Trade  <b>(7:31)<br/></b>➤ Why only 11% out of the 16% of Canadian women-owned and led businesses are exporter <b>(14:11)<br/></b>➤ Being conservative vs. risk-aware <b>(17:26)<br/></b>➤ The 5 benefits of expanding business through exporting <b>(18:17)<br/></b>➤ The 4 areas EDC can help women-owned and led businesses to reach the global market <b>(22:18)<br/></b>➤ Details of the EDC Loan Guarantee program under the Business Credit Availability Program (BCAP) to help small businesses during the COVID-19 crisis <b>(25:20)<br/></b>➤ What does 80% loan guarantee by EDC mean <b>(28:08)<br/></b>➤ What is credit insurance and how can credit insurance benefit women-owned and led businesses for survival and sustainable growth <b>(33:03)<br/></b>➤ How EDC can help to free-up working capital <b>(37:00)<br/></b>➤ Financial and non-financial information small businesses need to prepare when they approach EDC for cash flow solution <b>(39:47)<br/></b>➤ Women-owned and led businesses’ success stories by working with EDC during COVID-19 crisis <b>(41:28)<br/></b>➤ Key steps for women-owned and led businesses to take right now to recover from COVID-19 crisis <b>(43:20)</b></p><p><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.</em></b></p><p><b>Connect with Jennifer :<br/></b>➤ <a href='https://www.edc.ca/women-in-trade'>Website</a><br/>➤ <a href='https://www.linkedin.com/in/jennifer-cooke-edc/'>LinkedIn</a></p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>7 Key Questions to Ask Yourself About Business Debt Financing</title>
			<itunes:title>7 Key Questions to Ask Yourself About Business Debt Financing</itunes:title>
			<pubDate>Tue, 05 May 2020 15:00:00 GMT</pubDate>
			<itunes:duration>14:22</itunes:duration>
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			<description><![CDATA[What Key Questions Do I Need to Ask Before I Enter Into A Business Debt Agreement?<br/><br/>A question being asked by one of the listeners of Her CEO Journey: The Business Finance Podcast for Women Entrepreneurs. <br/><br/>Far too often, small businesses enter into debt financing without asking these 7 questions. Instead of surviving, their business is buried under the mountain of debts.  <br/><br/>Debt financing can help you to survive and thrive if you are intentional and strategic. <br/><br/><b>In this bonus episode, I shared the following:</b><br/>1. Lessons learned from past recessions in order for a business to survive and thrive <b>(2:40)</b><br/>2. 3 steps you must do prior to considering a debt financing <b>(5:25)</b><br/>3. 7 key questions to ask before entering into a business debt agreement <b>(8:00)</b><br/><br/><b>Keep listening<br/></b>Curious about where you stand financially? <b><br/></b><br/>Check out <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/49a81e21/how-to-stress-test-the-financial-health-of-your-business'>here</a> for March 26th solo episode explaining how to stress test the financial health of your business. <br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.</em></b><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[What Key Questions Do I Need to Ask Before I Enter Into A Business Debt Agreement?<br/><br/>A question being asked by one of the listeners of Her CEO Journey: The Business Finance Podcast for Women Entrepreneurs. <br/><br/>Far too often, small businesses enter into debt financing without asking these 7 questions. Instead of surviving, their business is buried under the mountain of debts.  <br/><br/>Debt financing can help you to survive and thrive if you are intentional and strategic. <br/><br/><b>In this bonus episode, I shared the following:</b><br/>1. Lessons learned from past recessions in order for a business to survive and thrive <b>(2:40)</b><br/>2. 3 steps you must do prior to considering a debt financing <b>(5:25)</b><br/>3. 7 key questions to ask before entering into a business debt agreement <b>(8:00)</b><br/><br/><b>Keep listening<br/></b>Curious about where you stand financially? <b><br/></b><br/>Check out <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/49a81e21/how-to-stress-test-the-financial-health-of-your-business'>here</a> for March 26th solo episode explaining how to stress test the financial health of your business. <br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.</em></b><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Reinventing How Banking Works for Entrepreneurs - The Journey of Wendy Cai-Lee (Alternative Financing)</title>
			<itunes:title>Reinventing How Banking Works for Entrepreneurs - The Journey of Wendy Cai-Lee (Alternative Financing)</itunes:title>
			<pubDate>Thu, 30 Apr 2020 04:00:00 GMT</pubDate>
			<itunes:duration>40:30</itunes:duration>
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			<itunes:episode>61</itunes:episode>
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			<description><![CDATA[Wendy Cai-Lee is the President and Chief Executive Officer of Piermont Bank, a next-generation bank that focuses on accelerating growth for entrepreneurs. It is the first bank to open in New York State since 2008.<br/><br/>As a successful entrepreneur and executive, Wendy has 25 years of management and business-building experience in commercial and consumer banking, mergers &amp; acquisitions, and cross-border investment advisory services at Fortune 500 financial organizations as well as start-up companies.<br/><br/>Wendy is a member of Governor Andrew Cuomo’s New York State Committee for the Advancement of Women in Leadership in Financial Services. She is a member of the Board of Trustees of Friends of UNFPA (the United Nations Population Fund) since 2007 and served as its chairperson for seven years. She serves on the Dean’s Advisory Board at Douglass College. Wendy is a recipient of numerous industry honors, including “50 Most Important People in Commercial Real Estate Finance” by the Mortgage Observer in 2015 and frequently invited to speak at industry forums and media programs including CNBC.<br/><br/>Don’t forget to listen to last week’s episodes with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/49fc7bd4/bridging-the-small-businesses-financing-gap-the-journey-of-christine-chang'>Christine Chang, CEO of 6th Avenue Capital on how they bridge the small businesses financing gap</a> and a special episode with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/473b14be/building-prosperity-beyond-profit-with-libro-credit-union-the-journey-of-carol-normandeau'>Carol Normandeau, Executive Vice President, Advice &amp; Service with Libro Credit Union who is in the trenches helping Canadian small business owners with the application process with Canada Emergency Business Account (CEBA) and Export Development of Canada (EDC) Loan Guarantee programs</a>.<br/><br/><b>In this episode, Wendy shared:<br/></b>➤ Wendy’s journey to build the first chartered bank in New York since 2008 <b>(6:41)<br/></b>➤ Piermont Bank holistic approach to serving its clients <b>(9:06)<br/></b>➤ Common struggles among women business owners <b>(14:24)<br/></b>➤ The key takeaway of Paycheck Protection Program (PPP) <b>(19:46)<br/></b>➤ Strong capital and cash position set Piermont Bank to actively offering more loans <b>(24:02)<br/></b>➤ The type of financing offers by Piermont Bank <b>(25:43)<br/></b>➤ The underwriting process to apply for financing at Piermont Bank <b>(26:55)<br/></b>➤ A list of questions business owners must answer before applying for financing <b>(28:02)<br/></b>➤ How a finance expert can help answer the questions raised by the bank <b>(29:25)<br/></b>➤ The type of communication a lender expects from a borrower during any crisis <b>(31:25)<br/></b>➤ Guiding a client to stress test the financial situation of the business <b>(33:53)<br/></b>➤ Advice from a lender perspective to small business owners during COVID-19 crisis <b>(36:28)<br/><br/>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Wendy:<br/></b>➤ <a href='https://www.piermontbank.com/'>Website</a><br/>➤ <a href='https://www.linkedin.com/in/wendycailee/ '>Linkedin - Wendy Cai-Lee</a><br/>➤ <a href='https://www.linkedin.com/company/piermontbank/'>Linkedin - Piermont Bank</a><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Wendy Cai-Lee is the President and Chief Executive Officer of Piermont Bank, a next-generation bank that focuses on accelerating growth for entrepreneurs. It is the first bank to open in New York State since 2008.<br/><br/>As a successful entrepreneur and executive, Wendy has 25 years of management and business-building experience in commercial and consumer banking, mergers &amp; acquisitions, and cross-border investment advisory services at Fortune 500 financial organizations as well as start-up companies.<br/><br/>Wendy is a member of Governor Andrew Cuomo’s New York State Committee for the Advancement of Women in Leadership in Financial Services. She is a member of the Board of Trustees of Friends of UNFPA (the United Nations Population Fund) since 2007 and served as its chairperson for seven years. She serves on the Dean’s Advisory Board at Douglass College. Wendy is a recipient of numerous industry honors, including “50 Most Important People in Commercial Real Estate Finance” by the Mortgage Observer in 2015 and frequently invited to speak at industry forums and media programs including CNBC.<br/><br/>Don’t forget to listen to last week’s episodes with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/49fc7bd4/bridging-the-small-businesses-financing-gap-the-journey-of-christine-chang'>Christine Chang, CEO of 6th Avenue Capital on how they bridge the small businesses financing gap</a> and a special episode with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/473b14be/building-prosperity-beyond-profit-with-libro-credit-union-the-journey-of-carol-normandeau'>Carol Normandeau, Executive Vice President, Advice &amp; Service with Libro Credit Union who is in the trenches helping Canadian small business owners with the application process with Canada Emergency Business Account (CEBA) and Export Development of Canada (EDC) Loan Guarantee programs</a>.<br/><br/><b>In this episode, Wendy shared:<br/></b>➤ Wendy’s journey to build the first chartered bank in New York since 2008 <b>(6:41)<br/></b>➤ Piermont Bank holistic approach to serving its clients <b>(9:06)<br/></b>➤ Common struggles among women business owners <b>(14:24)<br/></b>➤ The key takeaway of Paycheck Protection Program (PPP) <b>(19:46)<br/></b>➤ Strong capital and cash position set Piermont Bank to actively offering more loans <b>(24:02)<br/></b>➤ The type of financing offers by Piermont Bank <b>(25:43)<br/></b>➤ The underwriting process to apply for financing at Piermont Bank <b>(26:55)<br/></b>➤ A list of questions business owners must answer before applying for financing <b>(28:02)<br/></b>➤ How a finance expert can help answer the questions raised by the bank <b>(29:25)<br/></b>➤ The type of communication a lender expects from a borrower during any crisis <b>(31:25)<br/></b>➤ Guiding a client to stress test the financial situation of the business <b>(33:53)<br/></b>➤ Advice from a lender perspective to small business owners during COVID-19 crisis <b>(36:28)<br/><br/>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Wendy:<br/></b>➤ <a href='https://www.piermontbank.com/'>Website</a><br/>➤ <a href='https://www.linkedin.com/in/wendycailee/ '>Linkedin - Wendy Cai-Lee</a><br/>➤ <a href='https://www.linkedin.com/company/piermontbank/'>Linkedin - Piermont Bank</a><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Building Prosperity Beyond Profit with Libro Credit Union - The Journey of Carol Normandeau (Government Financing)</title>
			<itunes:title>Building Prosperity Beyond Profit with Libro Credit Union - The Journey of Carol Normandeau (Government Financing)</itunes:title>
			<pubDate>Tue, 28 Apr 2020 04:00:00 GMT</pubDate>
			<itunes:duration>27:18</itunes:duration>
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			<itunes:episode>60</itunes:episode>
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			<description><![CDATA[<p>Carol Normandeau is an Executive Vice President, Advice and Service at Libro Credit Union. She participates in the development of corporate strategies and provides leadership on Libro’s Community Banking, Business Banking, and Wealth Management Strategies. This includes the overall owner advice, coaching, and service experience at all Libro locations across southwestern Ontario, including the Contact Centre.<br/><br/>Libro is southwestern Ontario&apos;s largest credit union, with $5 billion in assets under administration and more than 106,000 Owners. As a co-operative financial institution with more than 75 years of history, Libro supports the well-being of people, businesses, and communities by providing high-quality financial coaching and profit sharing.<br/><br/>Don’t forget to listen to last week’s episodes with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/49fc7bd4/bridging-the-small-businesses-financing-gap-the-journey-of-christine-chang'>Christine Chang, CEO of 6th Avenue Capital on how they bridge the small businesses financing gap</a>.<br/><br/>This episode can help you navigate the uncertain business environment that we are currently experiencing together.<br/><br/><b>In this episode, Carol shared:<br/></b>➤ Finding a place to balance between customer and shareholder value <b>(7:27)<br/></b>➤ How Libro Credit Union (Libro) balances between the customer and shareholder value <b>(9:40)<br/></b>➤ A triple bottom line approach - It’s not all about profit <b>(11:51)<br/></b>➤ Coaching small business owner during the tough times<b> (13:23)<br/></b>➤ Tips for small business owners when they apply for financing <b>(14:49)<br/></b>➤ Information about Canada Emergency Business Account (CEBA) process <b>(18:36)<br/></b>➤ Differences between CEBA and Export Canada Business (EDC) Loan Guarantee <b>(24:19)<br/></b>➤ Information about EDC Loan Guarantee <b>(25:38)<br/></b>➤ What 80% Loan Guarantee by EDC means for small business owners as the borrowers <b>(28:53)</b></p><p><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Carol:<br/></b>➤ <a href='https://www.libro.ca/'>Website</a><br/>➤ <a href='https://www.linkedin.com/company/libro-credit-union/'>Linkedin</a><br/>➤ <a href='https://www.facebook.com/librocreditunion/'>Facebook</a><br/>➤ <a href='https://twitter.com/librocu'>Twitter</a><br/>➤ <a href='https://www.instagram.com/librocu/'>Instagram</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Carol Normandeau is an Executive Vice President, Advice and Service at Libro Credit Union. She participates in the development of corporate strategies and provides leadership on Libro’s Community Banking, Business Banking, and Wealth Management Strategies. This includes the overall owner advice, coaching, and service experience at all Libro locations across southwestern Ontario, including the Contact Centre.<br/><br/>Libro is southwestern Ontario&apos;s largest credit union, with $5 billion in assets under administration and more than 106,000 Owners. As a co-operative financial institution with more than 75 years of history, Libro supports the well-being of people, businesses, and communities by providing high-quality financial coaching and profit sharing.<br/><br/>Don’t forget to listen to last week’s episodes with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/49fc7bd4/bridging-the-small-businesses-financing-gap-the-journey-of-christine-chang'>Christine Chang, CEO of 6th Avenue Capital on how they bridge the small businesses financing gap</a>.<br/><br/>This episode can help you navigate the uncertain business environment that we are currently experiencing together.<br/><br/><b>In this episode, Carol shared:<br/></b>➤ Finding a place to balance between customer and shareholder value <b>(7:27)<br/></b>➤ How Libro Credit Union (Libro) balances between the customer and shareholder value <b>(9:40)<br/></b>➤ A triple bottom line approach - It’s not all about profit <b>(11:51)<br/></b>➤ Coaching small business owner during the tough times<b> (13:23)<br/></b>➤ Tips for small business owners when they apply for financing <b>(14:49)<br/></b>➤ Information about Canada Emergency Business Account (CEBA) process <b>(18:36)<br/></b>➤ Differences between CEBA and Export Canada Business (EDC) Loan Guarantee <b>(24:19)<br/></b>➤ Information about EDC Loan Guarantee <b>(25:38)<br/></b>➤ What 80% Loan Guarantee by EDC means for small business owners as the borrowers <b>(28:53)</b></p><p><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Carol:<br/></b>➤ <a href='https://www.libro.ca/'>Website</a><br/>➤ <a href='https://www.linkedin.com/company/libro-credit-union/'>Linkedin</a><br/>➤ <a href='https://www.facebook.com/librocreditunion/'>Facebook</a><br/>➤ <a href='https://twitter.com/librocu'>Twitter</a><br/>➤ <a href='https://www.instagram.com/librocu/'>Instagram</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
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			<title>Merchant Cash Advance: Bridging the Small Businesses Financing Gap -  The Journey of Christine Chang (Alternative Financing)</title>
			<itunes:title>Merchant Cash Advance: Bridging the Small Businesses Financing Gap -  The Journey of Christine Chang (Alternative Financing)</itunes:title>
			<pubDate>Thu, 23 Apr 2020 04:00:00 GMT</pubDate>
			<itunes:duration>28:50</itunes:duration>
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			<itunes:episode>59</itunes:episode>
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			<description><![CDATA[Christine Chang spent 25 years in the alternative credit sector at companies such as Charles River, Credit Suisse, and New York Private Bank &amp; Trust, prior to becoming the CEO of 6th Avenue Capital, a company that truly understands the importance of alternative credit and provides secure and equitable access to capital to entrepreneurs seeking to grow their businesses.<br/><br/>6th Avenue Capital helps bridge the financing gap by providing small and mid-sized business owners – including those who are underserved by traditional banks today – access to fast and fair financing and expert service, enabling them to unlock immediate opportunities. A leading source of alternative financing, it provides necessary short-term bridge financing to SMBs through Merchant Cash Advances (MCA), a lump sum payment in exchange for a portion of future receivables at a discounted price.<br/><br/>Don’t forget to listen to last week’s episodes with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/489badc4/how-to-plan-a-pivot-effectively-during-a-crisis-the-journey-of-kathryn-schifferle'>Kathryn Schifferle, Founder and CEO of Work Truck Solution and Comvoy on how to plan a pivot effectively during a crisis</a> and my bonus episode on <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4935eb39/how-to-be-ready-for-export-development-of-canada-edc-loan-guarantee'>how to be ready for Export Development of Canada’s Loan Guarantee</a>.<br/><br/>These episodes can help you navigate the uncertain business environment that we are currently experiencing together.<br/><br/><b>In this episode, Christine shared:</b><br/>➤ Christine’s journey in alternative financing <b>(7:00)<br/></b>➤ How 6th Avenue Capital helps small businesses <b>(8:20)<br/></b>➤ What is the definition of short-term financing <b>(9:22)<br/></b>➤ What is Merchant Cash Advance (MCA)<b> (9:45)<br/></b>➤ How can MCA help small businesses during a crisis <b>(11:05)<br/></b>➤ The requirement and process to apply for MCA with 6th Avenue Capital <b>(12:47)<br/></b>➤ Every business has its own story and we’re looking for a happy ending <b>(18:10)<br/></b>➤ The policy of radical transparency <b>(21:23) <br/></b>➤ How to be a responsible borrower <b>(22:38)<br/></b>➤ Christine’s advice to women entrepreneurs <b>(25:47)<br/><br/>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Christine :<br/></b>➤ <a href='https://6thavenuecapital.com/'>Website</a><br/>➤ <a href='https://www.linkedin.com/in/christine-chang-5231211/'>Linkedin - Christine Chang</a><br/>➤ <a href='https://www.linkedin.com/company/6th-avenue-capital/'>Linkedin - 6th Avenue Capital</a><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Christine Chang spent 25 years in the alternative credit sector at companies such as Charles River, Credit Suisse, and New York Private Bank &amp; Trust, prior to becoming the CEO of 6th Avenue Capital, a company that truly understands the importance of alternative credit and provides secure and equitable access to capital to entrepreneurs seeking to grow their businesses.<br/><br/>6th Avenue Capital helps bridge the financing gap by providing small and mid-sized business owners – including those who are underserved by traditional banks today – access to fast and fair financing and expert service, enabling them to unlock immediate opportunities. A leading source of alternative financing, it provides necessary short-term bridge financing to SMBs through Merchant Cash Advances (MCA), a lump sum payment in exchange for a portion of future receivables at a discounted price.<br/><br/>Don’t forget to listen to last week’s episodes with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/489badc4/how-to-plan-a-pivot-effectively-during-a-crisis-the-journey-of-kathryn-schifferle'>Kathryn Schifferle, Founder and CEO of Work Truck Solution and Comvoy on how to plan a pivot effectively during a crisis</a> and my bonus episode on <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4935eb39/how-to-be-ready-for-export-development-of-canada-edc-loan-guarantee'>how to be ready for Export Development of Canada’s Loan Guarantee</a>.<br/><br/>These episodes can help you navigate the uncertain business environment that we are currently experiencing together.<br/><br/><b>In this episode, Christine shared:</b><br/>➤ Christine’s journey in alternative financing <b>(7:00)<br/></b>➤ How 6th Avenue Capital helps small businesses <b>(8:20)<br/></b>➤ What is the definition of short-term financing <b>(9:22)<br/></b>➤ What is Merchant Cash Advance (MCA)<b> (9:45)<br/></b>➤ How can MCA help small businesses during a crisis <b>(11:05)<br/></b>➤ The requirement and process to apply for MCA with 6th Avenue Capital <b>(12:47)<br/></b>➤ Every business has its own story and we’re looking for a happy ending <b>(18:10)<br/></b>➤ The policy of radical transparency <b>(21:23) <br/></b>➤ How to be a responsible borrower <b>(22:38)<br/></b>➤ Christine’s advice to women entrepreneurs <b>(25:47)<br/><br/>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Christine :<br/></b>➤ <a href='https://6thavenuecapital.com/'>Website</a><br/>➤ <a href='https://www.linkedin.com/in/christine-chang-5231211/'>Linkedin - Christine Chang</a><br/>➤ <a href='https://www.linkedin.com/company/6th-avenue-capital/'>Linkedin - 6th Avenue Capital</a><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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		<item>
			<title>How to be Ready for Export Development of Canada (EDC) Loan Guarantee (Government Financing)</title>
			<itunes:title>How to be Ready for Export Development of Canada (EDC) Loan Guarantee (Government Financing)</itunes:title>
			<pubDate>Tue, 21 Apr 2020 18:00:00 GMT</pubDate>
			<itunes:duration>14:43</itunes:duration>
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			<description><![CDATA[<p>As of April 20, 2020, these financial institutions are accepting the application for Export Development of Canada (EDC) Loan Guarantee under the Business Credit Availability Program (BCAP): <a href='https://www.scotiabank.com/ca/en/personal.html'>Scotiabank</a>, <a href='https://www.nbc.ca/business/important-notices.html#edc'>National Bank of Canada</a>, <a href='https://www.bmo.com/main/business/covid-19-business-support/#criticalUpdates'>Bank of Montreal</a>. If you are a business client of these financial institutions, then reach out to your business account manager. <br/><br/>In this bonus episode,  I shared the following: </p><p>1. The updated eligibility criteria for Canada Emergency Business Account (CEBA) <b>(1:55)<br/></b>2. Canadian government’s intention to help business owners with rent assistance <b>(3:15)<br/></b>3. Revise your scenario analysis <b>(4:22)<br/></b>4. Details of the Export Development Canada (EDC) Loan Guarantee program as of April 20, 2020 <b>(5:03)<br/></b>5. How to be ready for the application process for EDC Loan Guarantee <b>(8:35)</b></p><p>Need to untangle your financial story and apply for EDC Loan Guarantee? Click <a href='https://christinasjahli.consulting/VIP-session'>here</a>.<br/><br/>Check out the <a href='https://mailchi.mp/ad123dff5951/6dc5anrd0t'>list</a> of resources for the Canadian financing program and subsidy.<br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.</em></b></p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>As of April 20, 2020, these financial institutions are accepting the application for Export Development of Canada (EDC) Loan Guarantee under the Business Credit Availability Program (BCAP): <a href='https://www.scotiabank.com/ca/en/personal.html'>Scotiabank</a>, <a href='https://www.nbc.ca/business/important-notices.html#edc'>National Bank of Canada</a>, <a href='https://www.bmo.com/main/business/covid-19-business-support/#criticalUpdates'>Bank of Montreal</a>. If you are a business client of these financial institutions, then reach out to your business account manager. <br/><br/>In this bonus episode,  I shared the following: </p><p>1. The updated eligibility criteria for Canada Emergency Business Account (CEBA) <b>(1:55)<br/></b>2. Canadian government’s intention to help business owners with rent assistance <b>(3:15)<br/></b>3. Revise your scenario analysis <b>(4:22)<br/></b>4. Details of the Export Development Canada (EDC) Loan Guarantee program as of April 20, 2020 <b>(5:03)<br/></b>5. How to be ready for the application process for EDC Loan Guarantee <b>(8:35)</b></p><p>Need to untangle your financial story and apply for EDC Loan Guarantee? Click <a href='https://christinasjahli.consulting/VIP-session'>here</a>.<br/><br/>Check out the <a href='https://mailchi.mp/ad123dff5951/6dc5anrd0t'>list</a> of resources for the Canadian financing program and subsidy.<br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.</em></b></p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>How to Plan a Pivot Effectively During a Crisis - The Journey of Kathryn Schifferle</title>
			<itunes:title>How to Plan a Pivot Effectively During a Crisis - The Journey of Kathryn Schifferle</itunes:title>
			<pubDate>Thu, 16 Apr 2020 04:00:00 GMT</pubDate>
			<itunes:duration>55:40</itunes:duration>
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			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>58</itunes:episode>
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			<description><![CDATA[<p>Kathryn Schifferle is the founder and CEO of Work Truck Solutions and Comvoy. She founded Work Truck Solution in 2012, a cloud-based solution to help automotive dealers stock and market the right work truck online, and meet work truck buyers&apos; needs. It serves over 800 dealers across the U.S. and is growing rapidly. Comvoy is the first and only structured, searchable marketplace for work-ready trucks. </p><p>Her deep understanding of the commercial truck space stems from her role as executive director at the National Ford Truck Club, which she’s held for nearly 13 years. </p><p>She previously served as a director at Balestra Automotive Marketing, a marketing consulting business, and founded cable systems company Multi-Image Network, where she served as president and CEO for nearly 20 years. Kathryn earned a Bachelor’s Degree in 1976, and an MBA in 2007, both from California State University, Chico. </p><p>Don’t forget to listen to last week’s episodes with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/48810364/financing-your-small-business-with-purpose-the-journey-of-jill-earthy'>Jill Earthy, the interim CEO of Women Enterprise of BC about financing a small business with purpose</a> and my bonus episode to answer a Canadian listener’s request about<a href='https://www.christinasjahli.com/herceojourneypodcast/episode/49368164/the-details-of-canada-emergency-business-account-ceba'> the details on Canada Emergency Business Account (CEBA)</a>.</p><p>These episodes can help you navigate the uncertain business environment that we are currently experiencing together. <br/><br/><b>In this episode, Kathryn shared:<br/></b>➤ Kathryn’s journey as a serial entrepreneur <b>(7:44)<br/></b>➤ External investors are valuable <b>(11:32)<br/></b>➤ Hired the wrong individual led to bankruptcy <b>(13:21)<br/></b>➤ Started the Work Truck Solutions with the right foundation <b>(15:50)<br/></b>➤ “Truckma” the power of three to build a sustainable business<b> (20:50)<br/></b>➤ Why it’s important to build a financial model from the very beginning <b>(26:25)<br/></b>➤ How to create a baseline financial story <b>(28:00)<br/></b>➤ The current struggle for Work Truck Solution in this COVID-19 crisis <b>(31:28)<br/></b>➤ How a CFO help Work Truck solution to pivot strategically <b>(33:26)<br/></b>➤ Why it’s important to forecast for the next 12 months in an uncertain situation<b> (37:25)<br/></b>➤ How to balance clients, suppliers and cash flow <b>(38:21)<br/></b>➤ How to manage internal and external expectation during a crisis <b>(41:40)<br/></b>➤ Never let a good crisis go to waste <b>(49:36)<br/></b>➤ Important information for the board of directors and external investors <b>(51:45)<br/></b>➤ Kathryn’s advice to entrepreneurs during this crisis<b> (53:00)</b></p><p><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.</em></b></p><p><b>Connect with Kathryn :</b><br/>➤ <a href='https://www.worktrucksolutions.com/'>Website</a><br/>➤ <a href='https://www.linkedin.com/in/kathryn-schifferle/'>Linkedin</a></p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Kathryn Schifferle is the founder and CEO of Work Truck Solutions and Comvoy. She founded Work Truck Solution in 2012, a cloud-based solution to help automotive dealers stock and market the right work truck online, and meet work truck buyers&apos; needs. It serves over 800 dealers across the U.S. and is growing rapidly. Comvoy is the first and only structured, searchable marketplace for work-ready trucks. </p><p>Her deep understanding of the commercial truck space stems from her role as executive director at the National Ford Truck Club, which she’s held for nearly 13 years. </p><p>She previously served as a director at Balestra Automotive Marketing, a marketing consulting business, and founded cable systems company Multi-Image Network, where she served as president and CEO for nearly 20 years. Kathryn earned a Bachelor’s Degree in 1976, and an MBA in 2007, both from California State University, Chico. </p><p>Don’t forget to listen to last week’s episodes with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/48810364/financing-your-small-business-with-purpose-the-journey-of-jill-earthy'>Jill Earthy, the interim CEO of Women Enterprise of BC about financing a small business with purpose</a> and my bonus episode to answer a Canadian listener’s request about<a href='https://www.christinasjahli.com/herceojourneypodcast/episode/49368164/the-details-of-canada-emergency-business-account-ceba'> the details on Canada Emergency Business Account (CEBA)</a>.</p><p>These episodes can help you navigate the uncertain business environment that we are currently experiencing together. <br/><br/><b>In this episode, Kathryn shared:<br/></b>➤ Kathryn’s journey as a serial entrepreneur <b>(7:44)<br/></b>➤ External investors are valuable <b>(11:32)<br/></b>➤ Hired the wrong individual led to bankruptcy <b>(13:21)<br/></b>➤ Started the Work Truck Solutions with the right foundation <b>(15:50)<br/></b>➤ “Truckma” the power of three to build a sustainable business<b> (20:50)<br/></b>➤ Why it’s important to build a financial model from the very beginning <b>(26:25)<br/></b>➤ How to create a baseline financial story <b>(28:00)<br/></b>➤ The current struggle for Work Truck Solution in this COVID-19 crisis <b>(31:28)<br/></b>➤ How a CFO help Work Truck solution to pivot strategically <b>(33:26)<br/></b>➤ Why it’s important to forecast for the next 12 months in an uncertain situation<b> (37:25)<br/></b>➤ How to balance clients, suppliers and cash flow <b>(38:21)<br/></b>➤ How to manage internal and external expectation during a crisis <b>(41:40)<br/></b>➤ Never let a good crisis go to waste <b>(49:36)<br/></b>➤ Important information for the board of directors and external investors <b>(51:45)<br/></b>➤ Kathryn’s advice to entrepreneurs during this crisis<b> (53:00)</b></p><p><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.</em></b></p><p><b>Connect with Kathryn :</b><br/>➤ <a href='https://www.worktrucksolutions.com/'>Website</a><br/>➤ <a href='https://www.linkedin.com/in/kathryn-schifferle/'>Linkedin</a></p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
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			<title>The Details of Canada Emergency Business Account (CEBA) (Government Financing)</title>
			<itunes:title>The Details of Canada Emergency Business Account (CEBA) (Government Financing)</itunes:title>
			<pubDate>Tue, 14 Apr 2020 19:00:00 GMT</pubDate>
			<itunes:duration>9:53</itunes:duration>
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			<description><![CDATA[*UPDATE - A change in the eligibility criteria*<br/>As of April 16, 2020, organizations will need to demonstrate they paid between <b>$20,000 to $1.5 million</b> in total payroll in 2019. When this podcast was released, an organization that paid a total payroll in 2019 between <b>$50,000 to $1 million</b>. <br/><br/>On Thursday, April 9, 2020, Finance Minister Bill Morneau and Mary Ng, Minister of Small Business, Export Promotion and International Trade, mark the launch of Canada Emergency Business Account (CEBA) which is part of the Business Credit Availability Program (BCAP). Find the details <a href='https://www.canada.ca/en/department-finance/news/2020/04/minister-morneau-and-minister-ng-mark-the-launch-of-the-canada-emergency-business-account.html'>here</a>.<br/><br/>On the same day, major financial institutions opened their online application platform where small business owners can apply for CEBA. <br/> <br/>This bonus episode is requested by one of Her CEO Journey&apos;s listeners. I shared the following:<br/>1. The terms of CEBA <b>(2:00)<br/></b>2. An example of how CEBA works <b>(3:15)<br/></b>3. The type of expenses you can use CEBA for <b>(4:52)<br/></b>4. Eligibility criteria to apply for CEBA <b>(6:02)<br/></b>5. What you need to think about and prepare for <b>(7:36)<br/><br/></b>Check out the <a href='https://mailchi.mp/ad123dff5951/6dc5anrd0t'>list</a> of resources for the Canadian financing program and subsidy.<br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b>Want to untangle your financial story and apply for CEBA? Click <a href='https://christinasjahli.consulting/VIP-session'>here</a>.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[*UPDATE - A change in the eligibility criteria*<br/>As of April 16, 2020, organizations will need to demonstrate they paid between <b>$20,000 to $1.5 million</b> in total payroll in 2019. When this podcast was released, an organization that paid a total payroll in 2019 between <b>$50,000 to $1 million</b>. <br/><br/>On Thursday, April 9, 2020, Finance Minister Bill Morneau and Mary Ng, Minister of Small Business, Export Promotion and International Trade, mark the launch of Canada Emergency Business Account (CEBA) which is part of the Business Credit Availability Program (BCAP). Find the details <a href='https://www.canada.ca/en/department-finance/news/2020/04/minister-morneau-and-minister-ng-mark-the-launch-of-the-canada-emergency-business-account.html'>here</a>.<br/><br/>On the same day, major financial institutions opened their online application platform where small business owners can apply for CEBA. <br/> <br/>This bonus episode is requested by one of Her CEO Journey&apos;s listeners. I shared the following:<br/>1. The terms of CEBA <b>(2:00)<br/></b>2. An example of how CEBA works <b>(3:15)<br/></b>3. The type of expenses you can use CEBA for <b>(4:52)<br/></b>4. Eligibility criteria to apply for CEBA <b>(6:02)<br/></b>5. What you need to think about and prepare for <b>(7:36)<br/><br/></b>Check out the <a href='https://mailchi.mp/ad123dff5951/6dc5anrd0t'>list</a> of resources for the Canadian financing program and subsidy.<br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b>Want to untangle your financial story and apply for CEBA? Click <a href='https://christinasjahli.consulting/VIP-session'>here</a>.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>There is No FREE Money from the Government Financing Program</title>
			<itunes:title>There is No FREE Money from the Government Financing Program</itunes:title>
			<pubDate>Thu, 09 Apr 2020 18:00:00 GMT</pubDate>
			<itunes:duration>11:54</itunes:duration>
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			<acast:episodeId>61868d38191fd30013f8b42b</acast:episodeId>
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			<description><![CDATA[<p>With billions of dollars offered by the government in the US and Canada, do you know what your company’s needs are? Which government program or combination of programs best suited for your company’s needs? Should you apply and take this financing program? <br/><br/>Before you take the money from any of this financing program, answer a list of questions in this bonus episode. <br/><br/><b>I shared the following:</b><br/>1. Canada&apos;s government financing program - Business Credit Availability Program <b>(3:35)</b><br/>2. The United States&apos; government financing program - CARES Act <b>(5:05)7<br/></b>3. None of these are FREE<b> (7:22)<br/></b>4. Ask yourself these questions before you apply <b>(8:19)<br/><br/></b>Click <a href='https://christinasjahli.consulting/Resources-Government-Financing-Programs-CAD-US'>here</a> to find the list of resources I have gathered for you for the government financing programs in Canada and the US<br/><br/>If you need me to clarify certain points, you know where to reach me. I’m here for you. </p><p>Let’s continue your journey to grow a business that fuels the life you want to live. <br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.</em></b></p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>With billions of dollars offered by the government in the US and Canada, do you know what your company’s needs are? Which government program or combination of programs best suited for your company’s needs? Should you apply and take this financing program? <br/><br/>Before you take the money from any of this financing program, answer a list of questions in this bonus episode. <br/><br/><b>I shared the following:</b><br/>1. Canada&apos;s government financing program - Business Credit Availability Program <b>(3:35)</b><br/>2. The United States&apos; government financing program - CARES Act <b>(5:05)7<br/></b>3. None of these are FREE<b> (7:22)<br/></b>4. Ask yourself these questions before you apply <b>(8:19)<br/><br/></b>Click <a href='https://christinasjahli.consulting/Resources-Government-Financing-Programs-CAD-US'>here</a> to find the list of resources I have gathered for you for the government financing programs in Canada and the US<br/><br/>If you need me to clarify certain points, you know where to reach me. I’m here for you. </p><p>Let’s continue your journey to grow a business that fuels the life you want to live. <br/><br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.</em></b></p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Financing Your Small Business with Purpose - The Journey of Jill Earthy (Alternative Financing)</title>
			<itunes:title>Financing Your Small Business with Purpose - The Journey of Jill Earthy (Alternative Financing)</itunes:title>
			<pubDate>Thu, 09 Apr 2020 04:00:00 GMT</pubDate>
			<itunes:duration>57:11</itunes:duration>
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			<itunes:episode>57</itunes:episode>
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			<description><![CDATA[<p>Jill Earthy is an entrepreneurially minded leader who believes diversity drives innovation and recently, she was recognized by the Canadian Centre for Diversity and Inclusion award as a Community Champion, by Business in Vancouver as an Influential Woman in Business and by WXN as one the Top 100 most powerful women in Canada in 2019.<br/><br/>She is Principal of Risery, a boutique advisory firm advancing the rise of female leaders, entrepreneurs, and progressive organizations and the interim CEO of the <a href='about:blank'>Women’s Enterprise Centre of BC</a>, a provincial non-profit organization providing loans, advisory services, and mentorship to women entrepreneurs. </p><p>She has successfully built two companies nationally and sold them, and then spent 8 years in leadership roles in the non-profit sector supporting entrepreneurs.</p><p>Don’t forget to listen to last week’s episodes with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/479c5ffb/solving-business-cash-flow-challenges-with-kabbage-fundingtm-the-journey-of-kathryn-petralia'>Kathryn Petralia, President and Co-Founder of Kabbage about solving business cash flow challenges with Kabbage FundingTM</a> and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/49a81e21/how-to-stress-test-the-financial-health-of-your-business'>solo episodes</a> where I shared a tool to stress-test the financial health of your business.</p><p>These episodes can help you navigate the uncertain business environment that we are currently experiencing together. <br/><br/><b>In this episode, Jill shared:<br/></b>➤ Jill’s journey of living on the edge <b>(9:30)<br/></b>➤ The first few steps business owners must take during any crisis <b>(12:36)<br/></b>➤ The role of Women’s Enterprise of Canada, specifically Western Canada and British Columbia, in providing financing to women entrepreneurs during this crisis <b>(14:25)<br/></b>➤How to best position your business to get financing both under and outside of the government program <b>(17:08)<br/></b>➤What type of financial and non-financial information a business owner must prepare to apply for any type of financing <b>(20:26)<br/></b>➤Why mission-driven women entrepreneurs need to put their mission into financial numbers <b>(22:28)<br/></b>➤The importance of scenario analysis from a lender perspective <b>(24:47)<br/></b>➤ Crowdfunding as another option to finance your business <b>(27:10)<br/></b>➤ The future of women as investors <b>(33:35)<br/></b>➤ The struggles women entrepreneurs face in the financing landscapes <b>(40:30)<br/></b>➤ The different stages of business and the best financing options for each stage <b>(45:06)<br/></b>➤ The responsibility of a start-up business once it’s successful to get either debt or equity financing <b>(47:47)<br/></b>➤ Jill’s advice to women entrepreneurs during any uncertain situation <b>(52:09)<br/><br/>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.</em></b></p><p><b>Connect with Jill:<br/></b>➤ <b>Website:</b> <a href='about:blank'>Women’s Enterprise Centre of BC</a>,  <a href='https://weoc.ca/'>Women’s Enterprise Organization of Canada</a>, <a href='http://www.fwe.ca'>Forum for Women Entrepreneurs</a>, <a href='https://www.sdtc.ca/en/'>Sustainable Development Technology Canada</a><br/>➤ <a href='https://www.linkedin.com/in/jillearthy/'><b>Linkedin</b></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Jill Earthy is an entrepreneurially minded leader who believes diversity drives innovation and recently, she was recognized by the Canadian Centre for Diversity and Inclusion award as a Community Champion, by Business in Vancouver as an Influential Woman in Business and by WXN as one the Top 100 most powerful women in Canada in 2019.<br/><br/>She is Principal of Risery, a boutique advisory firm advancing the rise of female leaders, entrepreneurs, and progressive organizations and the interim CEO of the <a href='about:blank'>Women’s Enterprise Centre of BC</a>, a provincial non-profit organization providing loans, advisory services, and mentorship to women entrepreneurs. </p><p>She has successfully built two companies nationally and sold them, and then spent 8 years in leadership roles in the non-profit sector supporting entrepreneurs.</p><p>Don’t forget to listen to last week’s episodes with <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/479c5ffb/solving-business-cash-flow-challenges-with-kabbage-fundingtm-the-journey-of-kathryn-petralia'>Kathryn Petralia, President and Co-Founder of Kabbage about solving business cash flow challenges with Kabbage FundingTM</a> and <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/49a81e21/how-to-stress-test-the-financial-health-of-your-business'>solo episodes</a> where I shared a tool to stress-test the financial health of your business.</p><p>These episodes can help you navigate the uncertain business environment that we are currently experiencing together. <br/><br/><b>In this episode, Jill shared:<br/></b>➤ Jill’s journey of living on the edge <b>(9:30)<br/></b>➤ The first few steps business owners must take during any crisis <b>(12:36)<br/></b>➤ The role of Women’s Enterprise of Canada, specifically Western Canada and British Columbia, in providing financing to women entrepreneurs during this crisis <b>(14:25)<br/></b>➤How to best position your business to get financing both under and outside of the government program <b>(17:08)<br/></b>➤What type of financial and non-financial information a business owner must prepare to apply for any type of financing <b>(20:26)<br/></b>➤Why mission-driven women entrepreneurs need to put their mission into financial numbers <b>(22:28)<br/></b>➤The importance of scenario analysis from a lender perspective <b>(24:47)<br/></b>➤ Crowdfunding as another option to finance your business <b>(27:10)<br/></b>➤ The future of women as investors <b>(33:35)<br/></b>➤ The struggles women entrepreneurs face in the financing landscapes <b>(40:30)<br/></b>➤ The different stages of business and the best financing options for each stage <b>(45:06)<br/></b>➤ The responsibility of a start-up business once it’s successful to get either debt or equity financing <b>(47:47)<br/></b>➤ Jill’s advice to women entrepreneurs during any uncertain situation <b>(52:09)<br/><br/>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.</em></b></p><p><b>Connect with Jill:<br/></b>➤ <b>Website:</b> <a href='about:blank'>Women’s Enterprise Centre of BC</a>,  <a href='https://weoc.ca/'>Women’s Enterprise Organization of Canada</a>, <a href='http://www.fwe.ca'>Forum for Women Entrepreneurs</a>, <a href='https://www.sdtc.ca/en/'>Sustainable Development Technology Canada</a><br/>➤ <a href='https://www.linkedin.com/in/jillearthy/'><b>Linkedin</b></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Solving Business Cash Flow Challenges with Kabbage Funding™ - The Journey of Kathryn Petralia (Alternative Financing)</title>
			<itunes:title>Solving Business Cash Flow Challenges with Kabbage Funding™ - The Journey of Kathryn Petralia (Alternative Financing)</itunes:title>
			<pubDate>Thu, 02 Apr 2020 04:00:00 GMT</pubDate>
			<itunes:duration>40:34</itunes:duration>
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			<itunes:episode>56</itunes:episode>
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			<description><![CDATA[<p>Kathryn Petralia is the President and Co-Founder of Kabbage, leading global financial services, cash-flow technology and data platform for small businesses. Before co-founding Kabbage, Kathryn spent nearly 15 years working with large and small companies focused on credit, payments, and e-commerce. After graduating from Furman University with an English degree, Kathryn pursued her interest in technology to launch a number of successful startups. Kathryn was named to Forbes’ 2017 list of the World’s Most Powerful Women. </p><p>Thank you for participating in Her CEO Journey contest over the last 3 months. The most inspirational Her CEO Journey episode is “<a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4aaa3760/behind-the-scenes-of-building-7-figures-podcast-booking-agency-the-journey-of-jessica-rhodes-financial-processes-of-7-figures-business'>Behind the Scene of Building 7 Figures Podcast Booking Agency - The Journey of Jessica Rhodes</a>”</p><p>Don’t forget to listen to last week’s <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/49a81e21/how-to-stress-test-the-financial-health-of-your-business'>solo episodes</a> where I shared a tool to stress-test the financial health of your business and episode 28 “<a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4946d2b2/how-to-survive-recession-with-financial-confidence-the-journey-of-luann-nigara-financial-confidence'>How to Survive Recession with Financial Confidence - The Journey of LuAnn Nigara</a>”. </p><p>These episodes can help you navigate the uncertain business environment that we are currently experiencing together. <br/><br/>You can download the template to stress-test the financial health of your business <a href='https://christinasjahli.consulting/Stress-Test-the-Financial-Health-of-Your-Business'>here</a>. </p><p><b>In this episode, Kathryn shared</b>:<br/>➤ How Kabbage was born <b>(5:53)<br/></b>➤ How Kabbage simple loan application process works<b> (7:58)<br/></b>➤ How Kabbage’s financing solution is different than traditional banking <b>(8:40)<br/></b>➤ A financing solution that changes following a business revenue level <b>(9:43)<br/></b>➤ The type of industry Kabbage serves<b> (10:14)<br/></b>➤ The information borrowers must provide to Kabbage for the online application <b>(11:39)<br/></b>➤ How the maximum limit of a loan is determined<b> (13:49)<br/></b>➤ How Kabbage monitors borrower’s ability to repay the loan<b> (15:52)<br/></b>➤ How borrowing cost (i.e. interest) is calculated <b>(17:33)<br/></b>➤ Other products that Kabbage offers to the market <b>(19:29)<br/></b>➤ Common cash flow gap for small business owners <b>(24:44)<br/></b>➤ When it’s appropriate to borrow for cash flow purpose <b>(26:40)<br/></b>➤ How Kabbage helps to reduce the financing gap between genders <b>(31:05)<br/></b>➤ Kathryn’s advice to women entrepreneurs <b>(34:37)</b></p><p><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Kabbage and Kathryn:<br/></b>➤ <a href='https://www.kabbage.com/'>Website</a><br/>➤ <a href='https://www.facebook.com/KabbageInc'>Facebook</a><br/>➤ <a href='https://twitter.com/kabbageinc'>Twitter</a><br/>➤ <a href='https://www.linkedin.com/company/kabbage-inc/'>Linkedin - Kabbage, Inc.</a><br/>➤ <a href='https://www.linkedin.com/in/kathrynpetralia/'>Linkedin - Kathryn Petralia</a> </p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Kathryn Petralia is the President and Co-Founder of Kabbage, leading global financial services, cash-flow technology and data platform for small businesses. Before co-founding Kabbage, Kathryn spent nearly 15 years working with large and small companies focused on credit, payments, and e-commerce. After graduating from Furman University with an English degree, Kathryn pursued her interest in technology to launch a number of successful startups. Kathryn was named to Forbes’ 2017 list of the World’s Most Powerful Women. </p><p>Thank you for participating in Her CEO Journey contest over the last 3 months. The most inspirational Her CEO Journey episode is “<a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4aaa3760/behind-the-scenes-of-building-7-figures-podcast-booking-agency-the-journey-of-jessica-rhodes-financial-processes-of-7-figures-business'>Behind the Scene of Building 7 Figures Podcast Booking Agency - The Journey of Jessica Rhodes</a>”</p><p>Don’t forget to listen to last week’s <a href='https://www.christinasjahli.com/herceojourneypodcast/episode/49a81e21/how-to-stress-test-the-financial-health-of-your-business'>solo episodes</a> where I shared a tool to stress-test the financial health of your business and episode 28 “<a href='https://www.christinasjahli.com/herceojourneypodcast/episode/4946d2b2/how-to-survive-recession-with-financial-confidence-the-journey-of-luann-nigara-financial-confidence'>How to Survive Recession with Financial Confidence - The Journey of LuAnn Nigara</a>”. </p><p>These episodes can help you navigate the uncertain business environment that we are currently experiencing together. <br/><br/>You can download the template to stress-test the financial health of your business <a href='https://christinasjahli.consulting/Stress-Test-the-Financial-Health-of-Your-Business'>here</a>. </p><p><b>In this episode, Kathryn shared</b>:<br/>➤ How Kabbage was born <b>(5:53)<br/></b>➤ How Kabbage simple loan application process works<b> (7:58)<br/></b>➤ How Kabbage’s financing solution is different than traditional banking <b>(8:40)<br/></b>➤ A financing solution that changes following a business revenue level <b>(9:43)<br/></b>➤ The type of industry Kabbage serves<b> (10:14)<br/></b>➤ The information borrowers must provide to Kabbage for the online application <b>(11:39)<br/></b>➤ How the maximum limit of a loan is determined<b> (13:49)<br/></b>➤ How Kabbage monitors borrower’s ability to repay the loan<b> (15:52)<br/></b>➤ How borrowing cost (i.e. interest) is calculated <b>(17:33)<br/></b>➤ Other products that Kabbage offers to the market <b>(19:29)<br/></b>➤ Common cash flow gap for small business owners <b>(24:44)<br/></b>➤ When it’s appropriate to borrow for cash flow purpose <b>(26:40)<br/></b>➤ How Kabbage helps to reduce the financing gap between genders <b>(31:05)<br/></b>➤ Kathryn’s advice to women entrepreneurs <b>(34:37)</b></p><p><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Kabbage and Kathryn:<br/></b>➤ <a href='https://www.kabbage.com/'>Website</a><br/>➤ <a href='https://www.facebook.com/KabbageInc'>Facebook</a><br/>➤ <a href='https://twitter.com/kabbageinc'>Twitter</a><br/>➤ <a href='https://www.linkedin.com/company/kabbage-inc/'>Linkedin - Kabbage, Inc.</a><br/>➤ <a href='https://www.linkedin.com/in/kathrynpetralia/'>Linkedin - Kathryn Petralia</a> </p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>How to Stress-Test the Financial Health of Your Business</title>
			<itunes:title>How to Stress-Test the Financial Health of Your Business</itunes:title>
			<pubDate>Thu, 26 Mar 2020 04:00:00 GMT</pubDate>
			<itunes:duration>14:30</itunes:duration>
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			<itunes:episode>55</itunes:episode>
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			<description><![CDATA[<p>As entrepreneurs, it’s expected there will be times where everything is going well and times where we are dealing with a high degree of uncertainty and fear of a decline in revenue, profit and cash flow. </p><p>It doesn’t matter if you are a large, medium or small business, you will learn, in an uncertain situation, a CEO must understand the business financial numbers to figure out new strategies to deploy, to keep the company running. </p><p>During a possible economic downturn, financial resilience is critical. Finance resilience means how a business survives during unexpected financial hits.</p><p>First, you must know where you stand and how much “stress” your business can handle from a financial perspective in a possible economic downturn. </p><p><b>In this episode, I shared the following key points:<br/></b>1. What is the scenario or what-if analysis?<br/>2. What are the key areas to think about in building this?<br/>3. Why is this useful to build resilience in a possible economic downturn?</p><p><b>Download the scenario or what-if analysis template </b><a href='https://mailchi.mp/6217f1101a27/t3xqmx5sz6'><b>here</b></a><b>. </b></p><p><b>How can I help you? <br/></b>Click <a href='https://christinasjahli.consulting/her-smart-business-finance-tips'>here</a> to submit your question. I will answer your question through a bonus episode or a video. No email is required. </p><p>I&apos;m running a contest where I would love for you to vote for one of Her CEO Journey who inspires you the most, only for episodes released during the first quarter of 2020. A winner for the most inspirational journey will be announced in April.  It will mean so much for me and my guests to know our conversations help your journey. Click <a href='https://christinasjahli.consulting/inspirational-herceojourney-episode-q1'>here</a> to submit your favorite episode by March 31, 2020.</p><p>I invite you to listen to <a href='https://mailchi.mp/e5fada698a38/hqro9ox5s5'>January</a>’s and <a href='https://mailchi.mp/8d796938f782/bz7fihujmo'>February</a>’s episodes, as well as March&apos;s episodes and don&apos;t forget to subscribe! </p><p>Let’s continue to grow a business that fuels the life that you want to live. </p><p><b>Want a VIP session with me?</b></p><p>When you’re ready to stress test your business financial health, click <a href='https://christinasjahli.consulting/VIP-session'>here</a> to schedule a call. Let&apos;s assess first if we&apos;re a fit.</p><p><b>Connect with Christina:</b></p><p>➤ <a href='https://www.christinasjahli.com/'>Website</a></p><p>➤ <a href='http://www.linkedin.com/in/christinasjahliondemandcfo'>Linkedin</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>As entrepreneurs, it’s expected there will be times where everything is going well and times where we are dealing with a high degree of uncertainty and fear of a decline in revenue, profit and cash flow. </p><p>It doesn’t matter if you are a large, medium or small business, you will learn, in an uncertain situation, a CEO must understand the business financial numbers to figure out new strategies to deploy, to keep the company running. </p><p>During a possible economic downturn, financial resilience is critical. Finance resilience means how a business survives during unexpected financial hits.</p><p>First, you must know where you stand and how much “stress” your business can handle from a financial perspective in a possible economic downturn. </p><p><b>In this episode, I shared the following key points:<br/></b>1. What is the scenario or what-if analysis?<br/>2. What are the key areas to think about in building this?<br/>3. Why is this useful to build resilience in a possible economic downturn?</p><p><b>Download the scenario or what-if analysis template </b><a href='https://mailchi.mp/6217f1101a27/t3xqmx5sz6'><b>here</b></a><b>. </b></p><p><b>How can I help you? <br/></b>Click <a href='https://christinasjahli.consulting/her-smart-business-finance-tips'>here</a> to submit your question. I will answer your question through a bonus episode or a video. No email is required. </p><p>I&apos;m running a contest where I would love for you to vote for one of Her CEO Journey who inspires you the most, only for episodes released during the first quarter of 2020. A winner for the most inspirational journey will be announced in April.  It will mean so much for me and my guests to know our conversations help your journey. Click <a href='https://christinasjahli.consulting/inspirational-herceojourney-episode-q1'>here</a> to submit your favorite episode by March 31, 2020.</p><p>I invite you to listen to <a href='https://mailchi.mp/e5fada698a38/hqro9ox5s5'>January</a>’s and <a href='https://mailchi.mp/8d796938f782/bz7fihujmo'>February</a>’s episodes, as well as March&apos;s episodes and don&apos;t forget to subscribe! </p><p>Let’s continue to grow a business that fuels the life that you want to live. </p><p><b>Want a VIP session with me?</b></p><p>When you’re ready to stress test your business financial health, click <a href='https://christinasjahli.consulting/VIP-session'>here</a> to schedule a call. Let&apos;s assess first if we&apos;re a fit.</p><p><b>Connect with Christina:</b></p><p>➤ <a href='https://www.christinasjahli.com/'>Website</a></p><p>➤ <a href='http://www.linkedin.com/in/christinasjahliondemandcfo'>Linkedin</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title><![CDATA[Soul Uprising: It’s Never Just Business - The Journey of Erin Rollenhagen (Int'l Women's Day)]]></title>
			<itunes:title><![CDATA[Soul Uprising: It’s Never Just Business - The Journey of Erin Rollenhagen (Int'l Women's Day)]]></itunes:title>
			<pubDate>Thu, 19 Mar 2020 04:00:00 GMT</pubDate>
			<itunes:duration>40:17</itunes:duration>
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			<itunes:episode>54</itunes:episode>
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			<description><![CDATA[<p>Erin began her technology career as a programmer with a small software firm before founding Entrepreneurial Technologies in 2007. As CEO she is passionate about building the right environment and processes for the ET team to do its best possible work. She also assists with system architecture and design. </p><p>Starting and growing a successful business in the field of technology isn’t easy. It’s especially hard when you launch your business on the cusp of one of the most destructive recessions in U.S. history, get diagnosed with an incurable degenerative disease and oh yeah - don’t look like a tech entrepreneur is ‘supposed’ to look. But Erin Rollenhagen has never been afraid to go against the grain. She made a name for herself at age 14 when a protest that she led against mysogynistic behavior at her middle school drew national media attention. She carried that rebel spirit into her career as a tech entrepreneur, founding a company on the premise that technology doesn’t have to be cold and heartless. </p><p>In 2019, she released<a href='https://www.erinrollenhagen.com/shop'> Soul Uprising: It’s Never Just Business</a>, a book that encourages entrepreneurs and business leaders to trust their purpose and embrace impact as the true measure of success.</p><p>Don&apos;t forget to vote for the most inspirational Her CEO Journey. The contest is closed on March 31, 2020, and the winner will be announced on the first Thursday of April 2020. Click on <a href='https://mailchi.mp/3ecaabdd3d57/xc32mm0ru0'>this link</a> now to vote for your favorites. <br/><br/><b>In this episode, Erin shared:<br/></b>➤ Am I supposed to be a leader <b>(8:07)<br/></b>➤ Building a team with a soul <b>(10:17)<br/></b>➤ How to balance between core values and profit <b>(12:10)<br/></b>➤ Charge what your services worth, nothing less <b>(13:31)<br/></b>➤ What is vanity profitability <b>(16:45)<br/></b>➤ A profitable business allows flexibility <b>(18:27)<br/></b>➤ When focus on lowering expenses isn’t the answer <b>(22:05)<br/></b>➤ A deeper meaning of growth <b>(27:08)<br/></b>➤ Don’t put all eggs in one basket <b>(29:00)<br/></b>➤ How can an emergency fund help your business <b>(33:26)<br/></b>➤ What is soul uprising <b>(36:21)</b></p><p> <b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.</em></b></p><p><b>Connect with Erin:<br/></b>➤ <a href='https://www.erinrollenhagen.com/'>Website</a><br/>➤<a href='https://www.linkedin.com/in/erin-rollenhagen-b4b7317/'>Linkedin</a><br/>➤ <a href='https://www.instagram.com/erollenhagen/'>Instagram</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Erin began her technology career as a programmer with a small software firm before founding Entrepreneurial Technologies in 2007. As CEO she is passionate about building the right environment and processes for the ET team to do its best possible work. She also assists with system architecture and design. </p><p>Starting and growing a successful business in the field of technology isn’t easy. It’s especially hard when you launch your business on the cusp of one of the most destructive recessions in U.S. history, get diagnosed with an incurable degenerative disease and oh yeah - don’t look like a tech entrepreneur is ‘supposed’ to look. But Erin Rollenhagen has never been afraid to go against the grain. She made a name for herself at age 14 when a protest that she led against mysogynistic behavior at her middle school drew national media attention. She carried that rebel spirit into her career as a tech entrepreneur, founding a company on the premise that technology doesn’t have to be cold and heartless. </p><p>In 2019, she released<a href='https://www.erinrollenhagen.com/shop'> Soul Uprising: It’s Never Just Business</a>, a book that encourages entrepreneurs and business leaders to trust their purpose and embrace impact as the true measure of success.</p><p>Don&apos;t forget to vote for the most inspirational Her CEO Journey. The contest is closed on March 31, 2020, and the winner will be announced on the first Thursday of April 2020. Click on <a href='https://mailchi.mp/3ecaabdd3d57/xc32mm0ru0'>this link</a> now to vote for your favorites. <br/><br/><b>In this episode, Erin shared:<br/></b>➤ Am I supposed to be a leader <b>(8:07)<br/></b>➤ Building a team with a soul <b>(10:17)<br/></b>➤ How to balance between core values and profit <b>(12:10)<br/></b>➤ Charge what your services worth, nothing less <b>(13:31)<br/></b>➤ What is vanity profitability <b>(16:45)<br/></b>➤ A profitable business allows flexibility <b>(18:27)<br/></b>➤ When focus on lowering expenses isn’t the answer <b>(22:05)<br/></b>➤ A deeper meaning of growth <b>(27:08)<br/></b>➤ Don’t put all eggs in one basket <b>(29:00)<br/></b>➤ How can an emergency fund help your business <b>(33:26)<br/></b>➤ What is soul uprising <b>(36:21)</b></p><p> <b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.</em></b></p><p><b>Connect with Erin:<br/></b>➤ <a href='https://www.erinrollenhagen.com/'>Website</a><br/>➤<a href='https://www.linkedin.com/in/erin-rollenhagen-b4b7317/'>Linkedin</a><br/>➤ <a href='https://www.instagram.com/erollenhagen/'>Instagram</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title><![CDATA[Becoming a Storm Warrior to Weather the Uncertainty in Business - The Journey of Christine Perakis (Int'l Women's Day)]]></title>
			<itunes:title><![CDATA[Becoming a Storm Warrior to Weather the Uncertainty in Business - The Journey of Christine Perakis (Int'l Women's Day)]]></itunes:title>
			<pubDate>Thu, 12 Mar 2020 04:00:00 GMT</pubDate>
			<itunes:duration>51:40</itunes:duration>
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			<itunes:episode>53</itunes:episode>
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			<description><![CDATA[<p>Christine Perakis is a business growth architect who guides small business owners along the path to scale from 0 to 8-figures in record time, drawing from her experiences as an attorney, strategic advisor, serial entrepreneur and C-suite executive in 10 businesses, a professionally licensed 100-ton boat captain, while also helping 100s of clients on 5 continents to do the same.</p><p>Most recently, having survived two category 5 hurricanes in two weeks, trapped alone in a wind coffin for almost 24 hours, and surviving in the aftermath for months without electricity, running water and telecoms, Christine shares the resilience and leadership strategies that helped her weather the storm in life and in business. </p><p>Her book, The Resilient Leader, available for preorder, introduces the “7 Barometers of Resilience “that can help anyone weather the Category 5 situations in their lives and businesses and to become invincible.</p><p>Don&apos;t forget to vote for the most inspirational Her CEO Journey. The contest is closed on March 31, 2020, and the winner will be announced on the first Thursday of April 2020. Click on <a href='https://mailchi.mp/3ecaabdd3d57/xc32mm0ru0'><b>this link</b></a> now to vote for your favorite (no email is required).<br/><br/><b>In this episode, Christine shared</b>:<br/>➤ From a lawyer to an entrepreneur <b>(5:38)<br/></b>➤ Why begin with the end in mind <b>(6:36)<br/></b>➤ Built business to exit<b> (7:45)<br/></b>➤ Built a company from $0 to $10 million in 4 years <b>(8:49)<br/></b>➤ Managed the gap between cash from clients vs. cash to pay suppliers <b>(11:16)<br/></b>➤ The steps a business needs to set up before pitching to an external investor <b>(13:11)<br/></b>➤ When you don’t pay yourself a decent CEO salary, you don&apos;t do justice for your business <b>(15:40)<br/></b>➤ Getting an investor into the business doesn’t equal success <b>(18:10)<br/></b>➤ As a business owner, you are the most important investor in the business<b> (19:52)<br/></b>➤ If you don’t have the right processes set up, be ready to air your dirty laundry during due diligence <b>(27:00) <br/></b>➤ It’s important to understand the assumption used behind the numbers (28:15)<br/>➤ Think long-term, instead of short-term<b> (30:15)<br/></b>➤ How she survived and learned from weathering a category 5 hurricane <b>(34:00)<br/></b>➤ Loneliness epidemic in business and life <b>(41:21)<br/></b>➤ If you work with a start-up business and they don’t have the cash to pay you, here is an option<b> (43:41)<br/></b>➤ Becoming a Storm Warrior <b>(45:12)<br/></b>➤ Her view on money before and after the catastrophic event <b>(47:36)</b></p><p><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Christine:<br/></b>➤ <a href='http://christineperakis.com/'>Website</a><br/>➤ <a href='https://www.facebook.com/Business-Breakthrough-Pro-88783158485'>Facebook</a><br/>➤ <a href='https://www.linkedin.com/in/christineperakis/'>LinkedIn</a><br/>➤ <a href='https://twitter.com/ChristineP360'>Twitter</a><br/>➤ <a href='https://resilientleaderbook.com/book'>Special pre-order link to Christine’s upcoming book: The Resilient Leader: Life-Changing Strategies to Overcome Today&apos;s Turmoil and Tomorrow&apos;s Uncertainty</a><br/>➤ Free resources: <a href='https://businessbreakthroughpro.com/wrong/'>Everything You’ve Ever Learned About Generating Leads and Growing Your Business is Wrong</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Christine Perakis is a business growth architect who guides small business owners along the path to scale from 0 to 8-figures in record time, drawing from her experiences as an attorney, strategic advisor, serial entrepreneur and C-suite executive in 10 businesses, a professionally licensed 100-ton boat captain, while also helping 100s of clients on 5 continents to do the same.</p><p>Most recently, having survived two category 5 hurricanes in two weeks, trapped alone in a wind coffin for almost 24 hours, and surviving in the aftermath for months without electricity, running water and telecoms, Christine shares the resilience and leadership strategies that helped her weather the storm in life and in business. </p><p>Her book, The Resilient Leader, available for preorder, introduces the “7 Barometers of Resilience “that can help anyone weather the Category 5 situations in their lives and businesses and to become invincible.</p><p>Don&apos;t forget to vote for the most inspirational Her CEO Journey. The contest is closed on March 31, 2020, and the winner will be announced on the first Thursday of April 2020. Click on <a href='https://mailchi.mp/3ecaabdd3d57/xc32mm0ru0'><b>this link</b></a> now to vote for your favorite (no email is required).<br/><br/><b>In this episode, Christine shared</b>:<br/>➤ From a lawyer to an entrepreneur <b>(5:38)<br/></b>➤ Why begin with the end in mind <b>(6:36)<br/></b>➤ Built business to exit<b> (7:45)<br/></b>➤ Built a company from $0 to $10 million in 4 years <b>(8:49)<br/></b>➤ Managed the gap between cash from clients vs. cash to pay suppliers <b>(11:16)<br/></b>➤ The steps a business needs to set up before pitching to an external investor <b>(13:11)<br/></b>➤ When you don’t pay yourself a decent CEO salary, you don&apos;t do justice for your business <b>(15:40)<br/></b>➤ Getting an investor into the business doesn’t equal success <b>(18:10)<br/></b>➤ As a business owner, you are the most important investor in the business<b> (19:52)<br/></b>➤ If you don’t have the right processes set up, be ready to air your dirty laundry during due diligence <b>(27:00) <br/></b>➤ It’s important to understand the assumption used behind the numbers (28:15)<br/>➤ Think long-term, instead of short-term<b> (30:15)<br/></b>➤ How she survived and learned from weathering a category 5 hurricane <b>(34:00)<br/></b>➤ Loneliness epidemic in business and life <b>(41:21)<br/></b>➤ If you work with a start-up business and they don’t have the cash to pay you, here is an option<b> (43:41)<br/></b>➤ Becoming a Storm Warrior <b>(45:12)<br/></b>➤ Her view on money before and after the catastrophic event <b>(47:36)</b></p><p><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Christine:<br/></b>➤ <a href='http://christineperakis.com/'>Website</a><br/>➤ <a href='https://www.facebook.com/Business-Breakthrough-Pro-88783158485'>Facebook</a><br/>➤ <a href='https://www.linkedin.com/in/christineperakis/'>LinkedIn</a><br/>➤ <a href='https://twitter.com/ChristineP360'>Twitter</a><br/>➤ <a href='https://resilientleaderbook.com/book'>Special pre-order link to Christine’s upcoming book: The Resilient Leader: Life-Changing Strategies to Overcome Today&apos;s Turmoil and Tomorrow&apos;s Uncertainty</a><br/>➤ Free resources: <a href='https://businessbreakthroughpro.com/wrong/'>Everything You’ve Ever Learned About Generating Leads and Growing Your Business is Wrong</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title><![CDATA[Turning 1 Million Fearless Female Entrepreneurs into Unicorn Global Businesses - The Journey of Kisha Mays (Int'l Women's Day)]]></title>
			<itunes:title><![CDATA[Turning 1 Million Fearless Female Entrepreneurs into Unicorn Global Businesses - The Journey of Kisha Mays (Int'l Women's Day)]]></itunes:title>
			<pubDate>Thu, 05 Mar 2020 05:00:00 GMT</pubDate>
			<itunes:duration>56:44</itunes:duration>
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			<itunes:episode>52</itunes:episode>
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			<description><![CDATA[Kisha Mays is a Successful Serial Entrepreneur, Visionary Global Business Development Strategist, Best Selling Author, Angel Investor, and Philanthropist. Her primary focus is on helping to develop 1,000,000 Fearless Female Entrepreneurs generating a minimum of $1,000,000+ in annual revenue. Turning them into unicorn global businesses through the Just Fearless Angel Fund which is a fund exclusively for female-founded companies. She pays it forward by supporting non-profits worldwide that specifically support &amp; empower women and girls.<br/><br/>Kisha and her team are developing strategic partnerships for 2019 and beyond to take this international business and brand to an explosive level bringing Just Fearless from behind the scenes to the forefront. She and her team are excited about the abundance of opportunities, expansion, and partnerships to be announced very soon. She has been featured in the Business Insider, New York Times, Wall Street Journal, Fast Company, and Forbes to name a few. The Just Fearless team has worked with Pepsi, GE, and Home Depot to name a few.<br/><br/>Kisha released her Best Selling book “From Failure to Fearless: Still Completely Flawed BUT Thriving Fearlessly” to rave reviews. Most successful people only talk about the good parts of their journey. In her book, “From Failure to Fearless,” Kisha details her many, some very public, failures and how she overcame them in a transparent and vulnerable way. Based on the many positive reviews readers can relate to this from both a personal &amp; business perspective.<br/><br/><b>In this episode, Kisha shared:<br/></b>➤ A professional job by day and an illegal job by night <b>(6:22)<br/></b>➤ Partnered with Dress for Success for her first women empowerment gala in 2007 <b>(9:05)<br/></b>➤ Learned to run without crawling first and experienced one of her biggest public failures <b>(11:27)<br/></b>➤ Failures taught her to get back up and tried again <b>(14:21)<br/></b>➤ Becoming the CEO of Just Fearless, an international brand<b> (21:20)<br/></b>➤ Her strategies to build an international company, yet she takes home 50% to 70% of revenue <b>(25:16)<br/></b>➤ Her purpose to build 9 figures business <b>(33:30)<br/></b>➤ How to properly scale a business like the Virgin Group <b>(36:07)<br/></b>➤ How to properly add multi-stream revenue <b>(37:54)<br/></b>➤ What an angel investor looks for in a business to fund <b>(40:28)<br/></b>➤ The financial responsibilities of a business that receives funds from external investors <b>(44:30)<br/></b>➤ The financial processes to manage multiple subsidiaries in multi-locations around the world <b>(48:40)<br/></b>➤ How gender-equality progresses over the last 20 years <b>(49:28)<br/></b>➤ The mission of <a href='https://herstoryconnections.com/'>Her Story Connection</a> <b>(50:44)<br/><br/>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Kisha:<br/></b>➤ <a href='https://justfearlesswomen.com/'>Website</a><br/>➤ <a href='https://facebook.com/kishamays'>Facebook</a><br/>➤ <a href='https://twitter.com/kishamays'>Twitter</a><br/>➤ <a href='https://instagram.com/kishamays'>Instagram</a><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Kisha Mays is a Successful Serial Entrepreneur, Visionary Global Business Development Strategist, Best Selling Author, Angel Investor, and Philanthropist. Her primary focus is on helping to develop 1,000,000 Fearless Female Entrepreneurs generating a minimum of $1,000,000+ in annual revenue. Turning them into unicorn global businesses through the Just Fearless Angel Fund which is a fund exclusively for female-founded companies. She pays it forward by supporting non-profits worldwide that specifically support &amp; empower women and girls.<br/><br/>Kisha and her team are developing strategic partnerships for 2019 and beyond to take this international business and brand to an explosive level bringing Just Fearless from behind the scenes to the forefront. She and her team are excited about the abundance of opportunities, expansion, and partnerships to be announced very soon. She has been featured in the Business Insider, New York Times, Wall Street Journal, Fast Company, and Forbes to name a few. The Just Fearless team has worked with Pepsi, GE, and Home Depot to name a few.<br/><br/>Kisha released her Best Selling book “From Failure to Fearless: Still Completely Flawed BUT Thriving Fearlessly” to rave reviews. Most successful people only talk about the good parts of their journey. In her book, “From Failure to Fearless,” Kisha details her many, some very public, failures and how she overcame them in a transparent and vulnerable way. Based on the many positive reviews readers can relate to this from both a personal &amp; business perspective.<br/><br/><b>In this episode, Kisha shared:<br/></b>➤ A professional job by day and an illegal job by night <b>(6:22)<br/></b>➤ Partnered with Dress for Success for her first women empowerment gala in 2007 <b>(9:05)<br/></b>➤ Learned to run without crawling first and experienced one of her biggest public failures <b>(11:27)<br/></b>➤ Failures taught her to get back up and tried again <b>(14:21)<br/></b>➤ Becoming the CEO of Just Fearless, an international brand<b> (21:20)<br/></b>➤ Her strategies to build an international company, yet she takes home 50% to 70% of revenue <b>(25:16)<br/></b>➤ Her purpose to build 9 figures business <b>(33:30)<br/></b>➤ How to properly scale a business like the Virgin Group <b>(36:07)<br/></b>➤ How to properly add multi-stream revenue <b>(37:54)<br/></b>➤ What an angel investor looks for in a business to fund <b>(40:28)<br/></b>➤ The financial responsibilities of a business that receives funds from external investors <b>(44:30)<br/></b>➤ The financial processes to manage multiple subsidiaries in multi-locations around the world <b>(48:40)<br/></b>➤ How gender-equality progresses over the last 20 years <b>(49:28)<br/></b>➤ The mission of <a href='https://herstoryconnections.com/'>Her Story Connection</a> <b>(50:44)<br/><br/>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Kisha:<br/></b>➤ <a href='https://justfearlesswomen.com/'>Website</a><br/>➤ <a href='https://facebook.com/kishamays'>Facebook</a><br/>➤ <a href='https://twitter.com/kishamays'>Twitter</a><br/>➤ <a href='https://instagram.com/kishamays'>Instagram</a><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Confused About the Roles Played by Bookkeeper vs Accountant vs CFO?</title>
			<itunes:title>Confused About the Roles Played by Bookkeeper vs Accountant vs CFO?</itunes:title>
			<pubDate>Thu, 27 Feb 2020 05:00:00 GMT</pubDate>
			<itunes:duration>14:39</itunes:duration>
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			<itunes:episode>51</itunes:episode>
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			<description><![CDATA[<p>It can be confusing to understand the different roles in finance. In this solo episode, I explained certain misconceptions about the different roles to help you to build the right finance team for your business.<br/><br/>I shared the following key points:</p><p><br/>1. Bookkeeping vs accounting vs taxes</p><p>2. One big misconception about a certified public accountant (CPA);</p><p>3. What is business finance;</p><p>4. Understand the key responsibility of a CFO if you choose to wear the CFO hat.<br/><br/>In March, I&apos;m running a contest where I would love for you to vote for one of Her CEO Journey who inspires you the most, only for episodes released during the first quarter of 2020. A winner for the most inspirational journey will be announced in April.  It will mean so much for me and my guests to know our conversations help your journey.</p><p>I invite you to listen to January and February’s episodes, as well as future episodes and don&apos;t forget to subscribe! </p><p>Let’s continue to grow a business that fuels the life that you want to live. <br/><br/><br/><b>Connect with Christina:</b></p><p>➤ <a href='https://www.christinasjahli.com/'>Website</a></p><p>➤ <a href='http://www.linkedin.com/in/christinasjahliondemandcfo'>Linkedin</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>It can be confusing to understand the different roles in finance. In this solo episode, I explained certain misconceptions about the different roles to help you to build the right finance team for your business.<br/><br/>I shared the following key points:</p><p><br/>1. Bookkeeping vs accounting vs taxes</p><p>2. One big misconception about a certified public accountant (CPA);</p><p>3. What is business finance;</p><p>4. Understand the key responsibility of a CFO if you choose to wear the CFO hat.<br/><br/>In March, I&apos;m running a contest where I would love for you to vote for one of Her CEO Journey who inspires you the most, only for episodes released during the first quarter of 2020. A winner for the most inspirational journey will be announced in April.  It will mean so much for me and my guests to know our conversations help your journey.</p><p>I invite you to listen to January and February’s episodes, as well as future episodes and don&apos;t forget to subscribe! </p><p>Let’s continue to grow a business that fuels the life that you want to live. <br/><br/><br/><b>Connect with Christina:</b></p><p>➤ <a href='https://www.christinasjahli.com/'>Website</a></p><p>➤ <a href='http://www.linkedin.com/in/christinasjahliondemandcfo'>Linkedin</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Building 7 Figures Legacy in Faith, Flow, and Finance - The Journey of Michelle Bosch (Building Financial Processes for 7 Figures Business)</title>
			<itunes:title>Building 7 Figures Legacy in Faith, Flow, and Finance - The Journey of Michelle Bosch (Building Financial Processes for 7 Figures Business)</itunes:title>
			<pubDate>Thu, 20 Feb 2020 05:00:00 GMT</pubDate>
			<itunes:duration>38:00</itunes:duration>
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			<itunes:episode>50</itunes:episode>
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			<description><![CDATA[<p>Michelle Bosch is the Co-Founder and CFO of Orbit Investments and a full-time real estate investor since 2002. She has bought and sold over 4000 pieces of real estate and built the 3rd largest land investment and auction company in the US, bringing that company successfully into the 8-figure revenues in a matter of 18 months. Through the recession, she positioned Orbit Investments for rapid growth in the Single-Family and Multifamily investing space with over $40 million in assets under management.<br/><br/>Michelle is also the Co-Creator of the nationally recognized Land Profit Generator Program focusing on teaching others how to invest in Land and has created over 145,000 followers via the Forevercash Podcast/Radio Show, LandProfitGenerator.com, UltimateBoardroom.com, and social media channels. She also hosts her own podcast on faith, family, flow, and finances: InFLOW with Michelle Bosch.<br/><br/><b>In this episode, Michelle shared:<br/></b>➤ Her dad’s legacy <b>(6:30)<br/></b>➤ The key to prosperity is simplicity <b>(7:23)<br/></b>➤ Created a blue ocean for her business <b>(9:19)<br/></b>➤ Optimizing on one core product first <b>(10:33)<br/></b>➤ Scaled from 0 to 7 figures in 18 months <b>(12:35)<br/></b>➤ Creating a financial legacy for her daughter <b>(20:44)<br/></b>➤ Why a long-term cash flow projection is critical in real estate <b>(21:38)<br/></b>➤ How to manage cash flow for three businesses <b>(22:35)<br/></b>➤ Why women entrepreneurs have money fear and how to overcome it <b>(31:06)<br/><br/>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Michelle:</b><br/>➤ <a href='https://www.michellebosch.com/'>Website</a><br/>➤ <a href='https://www.facebook.com/michelleboschofficial/'>Facebook</a><br/>➤ <a href='https://www.instagram.com/michelleboschofficial/'>Instagram</a><br/>➤ <a href='https://www.michellebosch.com/category/in-flow-podcast/'>Podcast</a><br/>➤ <a href='https://www.michellebosch.com/cash-momentum-builder-tool-download/'>Free resources</a> </p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Michelle Bosch is the Co-Founder and CFO of Orbit Investments and a full-time real estate investor since 2002. She has bought and sold over 4000 pieces of real estate and built the 3rd largest land investment and auction company in the US, bringing that company successfully into the 8-figure revenues in a matter of 18 months. Through the recession, she positioned Orbit Investments for rapid growth in the Single-Family and Multifamily investing space with over $40 million in assets under management.<br/><br/>Michelle is also the Co-Creator of the nationally recognized Land Profit Generator Program focusing on teaching others how to invest in Land and has created over 145,000 followers via the Forevercash Podcast/Radio Show, LandProfitGenerator.com, UltimateBoardroom.com, and social media channels. She also hosts her own podcast on faith, family, flow, and finances: InFLOW with Michelle Bosch.<br/><br/><b>In this episode, Michelle shared:<br/></b>➤ Her dad’s legacy <b>(6:30)<br/></b>➤ The key to prosperity is simplicity <b>(7:23)<br/></b>➤ Created a blue ocean for her business <b>(9:19)<br/></b>➤ Optimizing on one core product first <b>(10:33)<br/></b>➤ Scaled from 0 to 7 figures in 18 months <b>(12:35)<br/></b>➤ Creating a financial legacy for her daughter <b>(20:44)<br/></b>➤ Why a long-term cash flow projection is critical in real estate <b>(21:38)<br/></b>➤ How to manage cash flow for three businesses <b>(22:35)<br/></b>➤ Why women entrepreneurs have money fear and how to overcome it <b>(31:06)<br/><br/>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Michelle:</b><br/>➤ <a href='https://www.michellebosch.com/'>Website</a><br/>➤ <a href='https://www.facebook.com/michelleboschofficial/'>Facebook</a><br/>➤ <a href='https://www.instagram.com/michelleboschofficial/'>Instagram</a><br/>➤ <a href='https://www.michellebosch.com/category/in-flow-podcast/'>Podcast</a><br/>➤ <a href='https://www.michellebosch.com/cash-momentum-builder-tool-download/'>Free resources</a> </p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Behind the Scenes of Building 7 Figures Podcast Booking Agency - The Journey of Jessica Rhodes (Building Financial Processes of 7 Figures Business)</title>
			<itunes:title>Behind the Scenes of Building 7 Figures Podcast Booking Agency - The Journey of Jessica Rhodes (Building Financial Processes of 7 Figures Business)</itunes:title>
			<pubDate>Thu, 13 Feb 2020 05:00:00 GMT</pubDate>
			<itunes:duration>48:36</itunes:duration>
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			<itunes:episode>49</itunes:episode>
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			<description><![CDATA[<p>Jessica Rhodes is the leading expert on how to leverage podcast guesting for increased brand awareness, more leads and higher profits. She created the podcast booking industry in 2013 when she founded Interview Connections, the first and leading agency of its kind.</p><p>Along with her business partner, Margy Feldhuhn, Jessica has quickly scaled Interview Connections to over $1M in annual revenue with nearly no direct marketing or advertising. Their team of in house Booking Agents are the podcast powerhouses behind many successful entrepreneurs and businesses including Ali Brown, Perry Marshall, Aweber, USA Financial and more.</p><p>Jessica has done hundreds of podcast interviews both as a guest, and co-host of Rock the Podcast. She is the acclaimed author of Interview Connections: How to #RockThePodcast From Both Sides of the Mic and has been a featured speaker at Podfest Multimedia Expo and FinCon.<br/><br/><b>In this episode, Jessica shared:<br/></b>➤Why podcast interview is an effective marketing channel <b>(7:02)<br/></b>➤ When should you consider to leverage podcast interview <b>(8:52)<br/></b>➤ If you have this one skill, podcast interview can work for you <b>(13:07)<br/></b>➤ Jessica’s strategy to reach 6 figures within the first year of Interview Connection <b>(15:06)<br/></b>➤ How to build a great relationship with influencers <b>(19:20)<br/></b>➤ Lessons learned along the way to reach 7 figures in revenue <b>(20:27)<br/></b>➤ Stepping into strategic business finance with a part-time CFO <b>(35:17)<br/></b>➤ Happy partners, successful business <b>(40:20)<br/></b>➤ One important advice in achieving 7 figures<b> (46:38)</b></p><p><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Jessica Rhodes:</b><br/>➤ <a href='https://interviewconnections.com/'>Website</a><br/>➤ <a href='https://www.facebook.com/InterviewConnectionsPage/'>Facebook</a><br/>➤ <a href='https://www.facebook.com/groups/GuestExpertProfitLab/'>Private Facebook Group</a><br/>➤ <a href='https://www.instagram.com/interviewconnections/'>Instagram</a><br/>➤ <a href='https://www.linkedin.com/in/jessica-rhodes-9a291020/'>LinkedIn</a><br/>➤ <a href='https://www.linkedin.com/company/interviewconnections/'>Interview Connections LinkedIn </a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Jessica Rhodes is the leading expert on how to leverage podcast guesting for increased brand awareness, more leads and higher profits. She created the podcast booking industry in 2013 when she founded Interview Connections, the first and leading agency of its kind.</p><p>Along with her business partner, Margy Feldhuhn, Jessica has quickly scaled Interview Connections to over $1M in annual revenue with nearly no direct marketing or advertising. Their team of in house Booking Agents are the podcast powerhouses behind many successful entrepreneurs and businesses including Ali Brown, Perry Marshall, Aweber, USA Financial and more.</p><p>Jessica has done hundreds of podcast interviews both as a guest, and co-host of Rock the Podcast. She is the acclaimed author of Interview Connections: How to #RockThePodcast From Both Sides of the Mic and has been a featured speaker at Podfest Multimedia Expo and FinCon.<br/><br/><b>In this episode, Jessica shared:<br/></b>➤Why podcast interview is an effective marketing channel <b>(7:02)<br/></b>➤ When should you consider to leverage podcast interview <b>(8:52)<br/></b>➤ If you have this one skill, podcast interview can work for you <b>(13:07)<br/></b>➤ Jessica’s strategy to reach 6 figures within the first year of Interview Connection <b>(15:06)<br/></b>➤ How to build a great relationship with influencers <b>(19:20)<br/></b>➤ Lessons learned along the way to reach 7 figures in revenue <b>(20:27)<br/></b>➤ Stepping into strategic business finance with a part-time CFO <b>(35:17)<br/></b>➤ Happy partners, successful business <b>(40:20)<br/></b>➤ One important advice in achieving 7 figures<b> (46:38)</b></p><p><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>Connect with Jessica Rhodes:</b><br/>➤ <a href='https://interviewconnections.com/'>Website</a><br/>➤ <a href='https://www.facebook.com/InterviewConnectionsPage/'>Facebook</a><br/>➤ <a href='https://www.facebook.com/groups/GuestExpertProfitLab/'>Private Facebook Group</a><br/>➤ <a href='https://www.instagram.com/interviewconnections/'>Instagram</a><br/>➤ <a href='https://www.linkedin.com/in/jessica-rhodes-9a291020/'>LinkedIn</a><br/>➤ <a href='https://www.linkedin.com/company/interviewconnections/'>Interview Connections LinkedIn </a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>How to Set Up Your Business Finance for the Next Level of Financial Growth - The Journey of Glain Roberts-McCabe (Building Financial Processes of 7 Figures Business)</title>
			<itunes:title>How to Set Up Your Business Finance for the Next Level of Financial Growth - The Journey of Glain Roberts-McCabe (Building Financial Processes of 7 Figures Business)</itunes:title>
			<pubDate>Thu, 06 Feb 2020 05:00:00 GMT</pubDate>
			<itunes:duration>1:06:03</itunes:duration>
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			<itunes:episode>48</itunes:episode>
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			<description><![CDATA[<p>Glain Roberts-McCabe is the founder and President of The Roundtable, a company where leaders cultivate their leadership, together. The Roundtable is best known for its group and team-based coaching and mentoring systems that help organizations break down silos, increase collaboration and accelerate business all while building leadership capability. </p><p>In 2014, The Roundtable was awarded a Gold Award by the Canadian Awards for Training Excellence in partnership with PepsiCo Foods Canada for their Roundtable for Leaders peer coaching and mentoring program and in 2016 they were named Best External Consulting Advisory in Canada at the Canadian HR Awards. In 2018, Glain was named one of Canada’s Women Entrepreneurs of the Year. All experiences were kind of like winning an Oscar but without having to wear sequins. Glain is the author of the Amazon best-selling book ‘Did I REALLY Sign Up for This?!’ and believes that leadership is a privilege. </p><p>Her personal mission to inspire ambitious leaders to connect to their bigger purpose and passion so that work can be more fun and life can be more fulfilling.<br/><br/>In March, I&apos;m running a contest and I would love you to vote one of Her CEO Journey who inspires the most, only for those episodes released during the first quarter of 2020. The winner for the most inspirational journey will be announced in April. It means so much for me and my guests to know our conversations help your journey. </p><p><b>In this episode, Glain shared:<br/></b>➤ Don’t take “No” for an answer <b>(10:45)<br/></b>➤ Brought in cashflow through the non-core program but continued to focus on her vision <b>(19:32)<br/></b>➤ Planting the seed for the corporate program <b>(22:29)<br/></b>➤ You must give this one permission to yourself <b>(27:17)<br/></b>➤ Her vision led to hiring the first employee very early <b>(28:56)<br/></b>➤ Start with the day to day business finance process <b>(29:51)<br/></b>➤ Ask yourself “Do you love leading a team and creating a culture?” <b>(33:56)<br/></b>➤ Act big even when you’re still small <b>(35:18)<br/></b>➤ Becoming a leader means you’re ready to make a hard business decision <b>(38:10)<br/></b>➤ Protect your resources by hiring the right people for your business <b>(40:50)<br/></b>➤ Building proactive financial processes to support business growth <b>(51:53)<br/></b>➤ Understand the difference between the day to day financial processes vs. strategic business finance <b>(55:40)<br/></b>➤ Why she increased her own take-home pay from $24,000 per year <b>(59:05)<br/></b>➤ The risk of hustle in your business <b>(1:02:46)<br/></b>➤ Stop playing Russian roulette instead do this one step with your team <b>(1:06:37)</b></p><p> <b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.</em></b></p><p><b>Connect with Glain Roberts McCabe:<br/></b>➤ <a href='https://goroundtable.com'>Website</a><br/>➤ <a href='https://www.facebook.com/goroundtable'>Facebook</a><br/>➤ <a href='https://twitter.com/search?q=HeyRoundtable'>Twitter: @HeyRountable</a><br/>➤ <a href='https://www.instagram.com/go_roundtable/'>Instagram: @go_roundtable</a><br/>➤ <a href='https://www.linkedin.com/company/the-executive-roundtable-inc-'>LinkedIn</a><br/>➤ <a href='https://www.youtube.com/user/TheERTvideos'>YouTube</a></p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Glain Roberts-McCabe is the founder and President of The Roundtable, a company where leaders cultivate their leadership, together. The Roundtable is best known for its group and team-based coaching and mentoring systems that help organizations break down silos, increase collaboration and accelerate business all while building leadership capability. </p><p>In 2014, The Roundtable was awarded a Gold Award by the Canadian Awards for Training Excellence in partnership with PepsiCo Foods Canada for their Roundtable for Leaders peer coaching and mentoring program and in 2016 they were named Best External Consulting Advisory in Canada at the Canadian HR Awards. In 2018, Glain was named one of Canada’s Women Entrepreneurs of the Year. All experiences were kind of like winning an Oscar but without having to wear sequins. Glain is the author of the Amazon best-selling book ‘Did I REALLY Sign Up for This?!’ and believes that leadership is a privilege. </p><p>Her personal mission to inspire ambitious leaders to connect to their bigger purpose and passion so that work can be more fun and life can be more fulfilling.<br/><br/>In March, I&apos;m running a contest and I would love you to vote one of Her CEO Journey who inspires the most, only for those episodes released during the first quarter of 2020. The winner for the most inspirational journey will be announced in April. It means so much for me and my guests to know our conversations help your journey. </p><p><b>In this episode, Glain shared:<br/></b>➤ Don’t take “No” for an answer <b>(10:45)<br/></b>➤ Brought in cashflow through the non-core program but continued to focus on her vision <b>(19:32)<br/></b>➤ Planting the seed for the corporate program <b>(22:29)<br/></b>➤ You must give this one permission to yourself <b>(27:17)<br/></b>➤ Her vision led to hiring the first employee very early <b>(28:56)<br/></b>➤ Start with the day to day business finance process <b>(29:51)<br/></b>➤ Ask yourself “Do you love leading a team and creating a culture?” <b>(33:56)<br/></b>➤ Act big even when you’re still small <b>(35:18)<br/></b>➤ Becoming a leader means you’re ready to make a hard business decision <b>(38:10)<br/></b>➤ Protect your resources by hiring the right people for your business <b>(40:50)<br/></b>➤ Building proactive financial processes to support business growth <b>(51:53)<br/></b>➤ Understand the difference between the day to day financial processes vs. strategic business finance <b>(55:40)<br/></b>➤ Why she increased her own take-home pay from $24,000 per year <b>(59:05)<br/></b>➤ The risk of hustle in your business <b>(1:02:46)<br/></b>➤ Stop playing Russian roulette instead do this one step with your team <b>(1:06:37)</b></p><p> <b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.</em></b></p><p><b>Connect with Glain Roberts McCabe:<br/></b>➤ <a href='https://goroundtable.com'>Website</a><br/>➤ <a href='https://www.facebook.com/goroundtable'>Facebook</a><br/>➤ <a href='https://twitter.com/search?q=HeyRoundtable'>Twitter: @HeyRountable</a><br/>➤ <a href='https://www.instagram.com/go_roundtable/'>Instagram: @go_roundtable</a><br/>➤ <a href='https://www.linkedin.com/company/the-executive-roundtable-inc-'>LinkedIn</a><br/>➤ <a href='https://www.youtube.com/user/TheERTvideos'>YouTube</a></p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>What Experts Said About the Secret Language of Marketing Metrics</title>
			<itunes:title>What Experts Said About the Secret Language of Marketing Metrics</itunes:title>
			<pubDate>Thu, 30 Jan 2020 05:00:00 GMT</pubDate>
			<itunes:duration>11:52</itunes:duration>
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			<itunes:episode>47</itunes:episode>
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			<description><![CDATA[<p>First of all, what is marketing? </p><p>Hubspot defines marketing as follows:  </p><p>“The process of getting people interested in your company’s product or service. Marketing entails product development, market research, product distribution, sales strategy, public relations, and customer support.”</p><p>The next question that comes to mind if you’re a data person, how do we know if a marketing strategy is working well? </p><p>The different marketing experts explain the type of marketing metrics and how these metrics help them understand what works and doesn’t work with their marketing strategy. </p><p>In this episode, I shared the following key points:<br/><br/>1.  Why marketing metric is important<br/>2.  What are the characteristics of the right marketing metric<br/>3.  How experts are using these marketing metrics in their businesses</p><p>In March, I&apos;m running a contest where I would love for you to vote for one of Her CEO Journey who inspires you the most, only for episodes released during the first quarter of 2020. A winner for the most inspirational journey will be announced in April.  It will mean so much for me and my guests to know our conversations help your journey. <br/><br/>I invite you to listen to January’s episodes, as well as future episodes and don&apos;t forget to subscribe!<br/><br/>Let’s continue to grow a business that fuels the life that you want to live. <br/><br/>Connect with Christina:<br/><a href='https://www.christinasjahli.com/'>Website</a><br/><a href='http://www.linkedin.com/in/christinasjahliondemandcfo'>LinkedIn</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>First of all, what is marketing? </p><p>Hubspot defines marketing as follows:  </p><p>“The process of getting people interested in your company’s product or service. Marketing entails product development, market research, product distribution, sales strategy, public relations, and customer support.”</p><p>The next question that comes to mind if you’re a data person, how do we know if a marketing strategy is working well? </p><p>The different marketing experts explain the type of marketing metrics and how these metrics help them understand what works and doesn’t work with their marketing strategy. </p><p>In this episode, I shared the following key points:<br/><br/>1.  Why marketing metric is important<br/>2.  What are the characteristics of the right marketing metric<br/>3.  How experts are using these marketing metrics in their businesses</p><p>In March, I&apos;m running a contest where I would love for you to vote for one of Her CEO Journey who inspires you the most, only for episodes released during the first quarter of 2020. A winner for the most inspirational journey will be announced in April.  It will mean so much for me and my guests to know our conversations help your journey. <br/><br/>I invite you to listen to January’s episodes, as well as future episodes and don&apos;t forget to subscribe!<br/><br/>Let’s continue to grow a business that fuels the life that you want to live. <br/><br/>Connect with Christina:<br/><a href='https://www.christinasjahli.com/'>Website</a><br/><a href='http://www.linkedin.com/in/christinasjahliondemandcfo'>LinkedIn</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
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			<title>What Matters in the SEO World - The Journey of Kate Toon (The Secret Language of Marketing Metrics)</title>
			<itunes:title>What Matters in the SEO World - The Journey of Kate Toon (The Secret Language of Marketing Metrics)</itunes:title>
			<pubDate>Thu, 23 Jan 2020 05:00:00 GMT</pubDate>
			<itunes:duration>1:08:22</itunes:duration>
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			<itunes:episode>46</itunes:episode>
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			<description><![CDATA[<p>Kate Toon is a writing entrepreneur, as well as a popular coach, speaker, author, and podcaster. She’s also a mad good hula hooper.</p><p>Her digital education businesses <a href='https://www.therecipeforseosuccess.com/'>The Recipe for SEO Success</a> and <a href='https://www.clevercopywritingschool.com/'>The Clever Copywriting School</a> have helped more than 8000 small business owners grapple the Google beast and write better content. </p><p>Kate runs Australia’s only dedicated annual copywriting conference <a href='https://www.copycon.com.au/'>COPYCON</a>. She presents at events around the world and runs several hugely successful Facebook groups. </p><p>Author of the popular business self-help book Confessions of a Misfit Entrepreneur: How to succeed in business despite yourself, Kate lives on the Central Coast of Sydney, where she loves wandering on the beach with her son and her CFO (Chief Furry Office-dog) Pomplemousse.<br/><br/><b>In this episode, Kate shared:<br/></b>➤ Started as the Jill of all Trades <b>(5:25)<br/></b>➤ Leveraged the power of SEO <b>(7:39)</b><br/>➤ What Google wants from you <b>(9:50)</b><br/>➤ #1 Ranking in a specific keyword <b>(12:52)</b><br/>➤ Focus on who you are vs. what you do <b>(14:25)</b><br/>➤ The first basic steps for Google to love you <b>(16:00)</b><br/>➤ Understand what is Google’s goal <b>(18:06)</b><br/>➤ Know your Achille heel and empower yourself <b>(20:00)</b><br/>➤ How to interpret Google Analytics in relation to SEO <b>(25:18)</b><br/>➤ Don’t be vanilla ice cream <b>(33:04)</b><br/>➤ Trust your audience to build a new income stream <b>(37:49)</b><br/>➤ The benefit of working with subcontractors <b>(47:10)</b><br/>➤ How and why Kate build her own conference for copywriters, CopyCon <b>(50:53)</b><br/>➤ How Kate relied heavily on intuition to a certain point <b>(55:29)</b><br/>➤ How Kate collaborated with her competitors to build a community <b>(59:19)</b><br/>➤ Planning for paid ads in 2020 for the first time to prove her intuition! <b>(1:04:30)</b><br/> <br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b>➤ Watch my video post on LinkedIn and share your comment &quot;<a href='https://www.linkedin.com/posts/christinasjahliondemandcfo_hersmartbusinessfinancetips-womeninbusiness-activity-6620356233167716352-UAoN'>How to forecast sales with clarity and confidence</a>&quot;<br/>➤ <a href='https://mailchi.mp/8a170dec1174/lpjan2020-subscribe?utm_source=mailchimp&amp;utm_medium=herceojourneypodcast&amp;utm_term=angella%20episode%20notes&amp;utm_content=download%204-steps&amp;utm_campaign=email%20list%20building'>Download my FREE 4-step process for predicting sales with confidence</a><br/><br/><b>Connect with Kate Toon:<br/></b>➤ <a href='https://podcasts.apple.com/au/podcast/the-recipe-for-seo-success-show/id1141767851'>The Recipe For SEO Success Show</a><br/>➤ <a href='https://podcasts.apple.com/au/podcast/hot-copy-a-copywriting-podcast-for-copywriters/id1015210035'>Hot Copy Podcast</a><br/>➤ <a href='http://pinterest.com/katetoon/'>Pinterest</a><br/>➤ <a href='https://www.facebook.com/kateToon'>Facebook</a><br/>➤ <a href='http://www.twitter.com/katetoon'>Twitter</a><br/>➤ <a href='https://instagram.com/kateToon/'>Instagram</a><br/>➤ <a href='http://au.linkedin.com/in/katetoon'>LinkedIn</a><br/>➤ <a href='http://www.youtube.com/user/katetoon'>YouTube</a><br/>➤ Kate’s book “<a href='https://www.katetoon.com/writing/books/confessions-of-a-misfit-entrepreneur-2/'>Confessions of a Misfit Entrepreneur</a>”<br/>➤ <a href='https://www.katetoon.com/how-my-business-works/'>Kate’s 10 years journey</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Kate Toon is a writing entrepreneur, as well as a popular coach, speaker, author, and podcaster. She’s also a mad good hula hooper.</p><p>Her digital education businesses <a href='https://www.therecipeforseosuccess.com/'>The Recipe for SEO Success</a> and <a href='https://www.clevercopywritingschool.com/'>The Clever Copywriting School</a> have helped more than 8000 small business owners grapple the Google beast and write better content. </p><p>Kate runs Australia’s only dedicated annual copywriting conference <a href='https://www.copycon.com.au/'>COPYCON</a>. She presents at events around the world and runs several hugely successful Facebook groups. </p><p>Author of the popular business self-help book Confessions of a Misfit Entrepreneur: How to succeed in business despite yourself, Kate lives on the Central Coast of Sydney, where she loves wandering on the beach with her son and her CFO (Chief Furry Office-dog) Pomplemousse.<br/><br/><b>In this episode, Kate shared:<br/></b>➤ Started as the Jill of all Trades <b>(5:25)<br/></b>➤ Leveraged the power of SEO <b>(7:39)</b><br/>➤ What Google wants from you <b>(9:50)</b><br/>➤ #1 Ranking in a specific keyword <b>(12:52)</b><br/>➤ Focus on who you are vs. what you do <b>(14:25)</b><br/>➤ The first basic steps for Google to love you <b>(16:00)</b><br/>➤ Understand what is Google’s goal <b>(18:06)</b><br/>➤ Know your Achille heel and empower yourself <b>(20:00)</b><br/>➤ How to interpret Google Analytics in relation to SEO <b>(25:18)</b><br/>➤ Don’t be vanilla ice cream <b>(33:04)</b><br/>➤ Trust your audience to build a new income stream <b>(37:49)</b><br/>➤ The benefit of working with subcontractors <b>(47:10)</b><br/>➤ How and why Kate build her own conference for copywriters, CopyCon <b>(50:53)</b><br/>➤ How Kate relied heavily on intuition to a certain point <b>(55:29)</b><br/>➤ How Kate collaborated with her competitors to build a community <b>(59:19)</b><br/>➤ Planning for paid ads in 2020 for the first time to prove her intuition! <b>(1:04:30)</b><br/> <br/><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b>➤ Watch my video post on LinkedIn and share your comment &quot;<a href='https://www.linkedin.com/posts/christinasjahliondemandcfo_hersmartbusinessfinancetips-womeninbusiness-activity-6620356233167716352-UAoN'>How to forecast sales with clarity and confidence</a>&quot;<br/>➤ <a href='https://mailchi.mp/8a170dec1174/lpjan2020-subscribe?utm_source=mailchimp&amp;utm_medium=herceojourneypodcast&amp;utm_term=angella%20episode%20notes&amp;utm_content=download%204-steps&amp;utm_campaign=email%20list%20building'>Download my FREE 4-step process for predicting sales with confidence</a><br/><br/><b>Connect with Kate Toon:<br/></b>➤ <a href='https://podcasts.apple.com/au/podcast/the-recipe-for-seo-success-show/id1141767851'>The Recipe For SEO Success Show</a><br/>➤ <a href='https://podcasts.apple.com/au/podcast/hot-copy-a-copywriting-podcast-for-copywriters/id1015210035'>Hot Copy Podcast</a><br/>➤ <a href='http://pinterest.com/katetoon/'>Pinterest</a><br/>➤ <a href='https://www.facebook.com/kateToon'>Facebook</a><br/>➤ <a href='http://www.twitter.com/katetoon'>Twitter</a><br/>➤ <a href='https://instagram.com/kateToon/'>Instagram</a><br/>➤ <a href='http://au.linkedin.com/in/katetoon'>LinkedIn</a><br/>➤ <a href='http://www.youtube.com/user/katetoon'>YouTube</a><br/>➤ Kate’s book “<a href='https://www.katetoon.com/writing/books/confessions-of-a-misfit-entrepreneur-2/'>Confessions of a Misfit Entrepreneur</a>”<br/>➤ <a href='https://www.katetoon.com/how-my-business-works/'>Kate’s 10 years journey</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>How to Leverage Pinterest and Google Analytics to Grow Your Business - The Journey of Kate Ahl (The Secret Language of Marketing Metrics)</title>
			<itunes:title>How to Leverage Pinterest and Google Analytics to Grow Your Business - The Journey of Kate Ahl (The Secret Language of Marketing Metrics)</itunes:title>
			<pubDate>Thu, 16 Jan 2020 05:00:00 GMT</pubDate>
			<itunes:duration>53:25</itunes:duration>
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			<itunes:episode>45</itunes:episode>
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			<description><![CDATA[<p>Kate Ahl is the owner and founder of Simple Pin Media, a Pinterest management company. They help their clients focus back on their business by taking over all aspects of Pinterest marketing. After working with over 600 Pinterest accounts, they have learned how to pin for all types of companies and niches. Kate has taught tens of thousands about Pinterest marketing through various speaking engagements and her podcast, the Simple Pin Podcast. She aims to teach simple, actionable tips to help you create forward movement in your business instead of feeling overwhelmed.<br/><br/><b>In this episode, Kate shared:<br/></b>➤ Why Kate loves being the CEO of an agency <b>(4:20)<br/></b>➤ Kate’s definition of a CEO <b>(6:50)<br/></b>➤ Her struggle to find the meaning of “7 figures” goal <b>(11:30)<br/></b>➤ Why the agency model works best for her <b>(15:05)<br/></b>➤ How to strategically grew from an employee to 40 employees and multiple revenue streams <b>(21:30)<br/></b>➤ The benefits of beta testing to identify which services work best <b>(30:40)<br/></b>➤ Using Pinterest and Google Analytics to understand customer journey <b>(34:00)<br/></b>➤ Using tags to group potential leads and personalize email marketing for each group <b>(39:55)<br/></b>➤ Why conversion rate and UTM matter <b>(42:45)<br/></b>➤ Understand the big picture using a CEO dashboard <b>(44:40)<br/></b>➤ How Kate uses Facebook group for content creation and visibility <b>(46:50)<br/></b>➤ Pinterest is the platform for an introvert <b>(49:05)</b></p><p><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>➤ Watch my video post on LinkedIn and share your comment &quot;</b><a href='https://www.linkedin.com/posts/christinasjahliondemandcfo_hersmartbusinessfinancetips-womeninbusiness-activity-6620356233167716352-UAoN'><b>How to forecast sales with clarity and confidence</b></a><b>&quot;<br/>➤ </b><a href='https://mailchi.mp/8a170dec1174/lpjan2020-subscribe?utm_source=mailchimp&amp;utm_medium=herceojourneypodcast&amp;utm_term=angella episode notes&amp;utm_content=download 4-steps&amp;utm_campaign=email list building'><b>Download my FREE 4-step process for predicting sales with confidence</b></a><b><br/><br/>Connect with Kate Ahl:<br/></b>➤ <a href='https://www.simplepinmedia.com'>Website</a><br/>➤ <a href='http://www.pinterest.com/simplepinmedia/'>Pinterest</a><br/>➤ <a href='https://www.facebook.com/simplepinmedia'>Facebook</a><br/>➤ <a href='https://twitter.com/simplepinmedia/'>Twitter</a><br/>➤ <a href='https://www.instagram.com/simplepinmedia/'>Instagram</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Kate Ahl is the owner and founder of Simple Pin Media, a Pinterest management company. They help their clients focus back on their business by taking over all aspects of Pinterest marketing. After working with over 600 Pinterest accounts, they have learned how to pin for all types of companies and niches. Kate has taught tens of thousands about Pinterest marketing through various speaking engagements and her podcast, the Simple Pin Podcast. She aims to teach simple, actionable tips to help you create forward movement in your business instead of feeling overwhelmed.<br/><br/><b>In this episode, Kate shared:<br/></b>➤ Why Kate loves being the CEO of an agency <b>(4:20)<br/></b>➤ Kate’s definition of a CEO <b>(6:50)<br/></b>➤ Her struggle to find the meaning of “7 figures” goal <b>(11:30)<br/></b>➤ Why the agency model works best for her <b>(15:05)<br/></b>➤ How to strategically grew from an employee to 40 employees and multiple revenue streams <b>(21:30)<br/></b>➤ The benefits of beta testing to identify which services work best <b>(30:40)<br/></b>➤ Using Pinterest and Google Analytics to understand customer journey <b>(34:00)<br/></b>➤ Using tags to group potential leads and personalize email marketing for each group <b>(39:55)<br/></b>➤ Why conversion rate and UTM matter <b>(42:45)<br/></b>➤ Understand the big picture using a CEO dashboard <b>(44:40)<br/></b>➤ How Kate uses Facebook group for content creation and visibility <b>(46:50)<br/></b>➤ Pinterest is the platform for an introvert <b>(49:05)</b></p><p><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>➤ Watch my video post on LinkedIn and share your comment &quot;</b><a href='https://www.linkedin.com/posts/christinasjahliondemandcfo_hersmartbusinessfinancetips-womeninbusiness-activity-6620356233167716352-UAoN'><b>How to forecast sales with clarity and confidence</b></a><b>&quot;<br/>➤ </b><a href='https://mailchi.mp/8a170dec1174/lpjan2020-subscribe?utm_source=mailchimp&amp;utm_medium=herceojourneypodcast&amp;utm_term=angella episode notes&amp;utm_content=download 4-steps&amp;utm_campaign=email list building'><b>Download my FREE 4-step process for predicting sales with confidence</b></a><b><br/><br/>Connect with Kate Ahl:<br/></b>➤ <a href='https://www.simplepinmedia.com'>Website</a><br/>➤ <a href='http://www.pinterest.com/simplepinmedia/'>Pinterest</a><br/>➤ <a href='https://www.facebook.com/simplepinmedia'>Facebook</a><br/>➤ <a href='https://twitter.com/simplepinmedia/'>Twitter</a><br/>➤ <a href='https://www.instagram.com/simplepinmedia/'>Instagram</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>How to Integrate Marketing Metrics with Intuition - The Journey of Angella Johnson (The Secret of Marketing Language)</title>
			<itunes:title>How to Integrate Marketing Metrics with Intuition - The Journey of Angella Johnson (The Secret of Marketing Language)</itunes:title>
			<pubDate>Thu, 09 Jan 2020 05:00:00 GMT</pubDate>
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			<itunes:episode>44</itunes:episode>
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			<description><![CDATA[<p>Frequently referred to as a messaging and marketing genius and the “Harry Potter” for business, Angella blends the world of strategy and intuition together to guide entrepreneurs to make great money doing the work they love. As the creator of the Intuitive Marketing Method™ and the Soul Message Archetypes™, she blazes the path for entrepreneurs to trust themselves, break the rules, and radically change what they think is possible and make more money without the hustle or hype.</p><p>Angella has a global business and works with clients privately, in her classes, events, and retreats and has shared stages with dozens of visionary leaders including Lisa Nichols, Elizabeth Gilbert, and Lynn Twist. She is known for her game-changing and simple strategies, her authentic vulnerability, and her ability to merge practical tools and strategies with deeply intuitive coaching.<br/><br/><b>In this episode, Angella shared:<br/></b>➤ A dream live event that came with financial lessons <b>(3:40)</b><br/>➤ No profit plan = no real cash <b>(5:08)</b><br/>➤ Marketing and finance must go hand in hand<b> (6:58)</b><br/>➤ Self-limiting beliefs of many hearts center entrepreneurs <b>(9:04)</b><br/>➤ From $40K loss to 6 figures profit from live events <b>(13:18)</b><br/>➤ She made profit but wasn’t able to contribute to the household income <b>(16:33)</b><br/>➤ Metrics that don’t matter <b>(19:25)</b><br/>➤ Money mindset shift alone isn’t enough <b>(22:54)</b><br/>➤ Got connected to her financial numbers<b> (25:45)</b><br/>➤ What is the life that you creating for yourself (<b>29:43)</b><br/>➤ Built financial predictability and empowerment from different energy <b>(31:19)</b><br/>➤ Transformed her business model based on intuition <b>(33:54)</b><br/>➤ Letting go of her offers one by one <b>(40:24)</b><br/>➤ Be willing to shift <b>(45:16)</b><br/>➤ Intuitive marketing strategy and metrics <b>(46:22)</b><br/>➤ Marketing isn’t hard when you go back to basic <b>(48:31)</b></p><p><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>➤ Watch my video post on Linkedin &quot;</b><a href='https://www.linkedin.com/posts/christinasjahliondemandcfo_hersmartbusinessfinancetips-womeninbusiness-activity-6620356233167716352-UAoN'><b>How to forecast sales with clarity and confidence</b></a><b>&quot;<br/>➤ </b><a href='https://mailchi.mp/8a170dec1174/lpjan2020-subscribe?utm_source=mailchimp&amp;utm_medium=herceojourneypodcast&amp;utm_term=angella episode notes&amp;utm_content=download 4-steps&amp;utm_campaign=email list building'><b>Download my FREE 4-step process for predicting sales with confidence</b></a><b><em><br/><br/></em></b><b>Connect with Angella:<br/></b>➤ <a href='https://angellajohnson.com/'>Website</a><br/>➤ <a href='https://www.facebook.com/AngellaBizAlchemy/'>Facebook</a><br/>➤ <a href='https://www.youtube.com/c/AngellaJohnson'>YouTube</a><br/>➤ <a href='https://www.pinterest.com/angellasoulbiz/'>Pinterest</a><br/><b><br/></b><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Frequently referred to as a messaging and marketing genius and the “Harry Potter” for business, Angella blends the world of strategy and intuition together to guide entrepreneurs to make great money doing the work they love. As the creator of the Intuitive Marketing Method™ and the Soul Message Archetypes™, she blazes the path for entrepreneurs to trust themselves, break the rules, and radically change what they think is possible and make more money without the hustle or hype.</p><p>Angella has a global business and works with clients privately, in her classes, events, and retreats and has shared stages with dozens of visionary leaders including Lisa Nichols, Elizabeth Gilbert, and Lynn Twist. She is known for her game-changing and simple strategies, her authentic vulnerability, and her ability to merge practical tools and strategies with deeply intuitive coaching.<br/><br/><b>In this episode, Angella shared:<br/></b>➤ A dream live event that came with financial lessons <b>(3:40)</b><br/>➤ No profit plan = no real cash <b>(5:08)</b><br/>➤ Marketing and finance must go hand in hand<b> (6:58)</b><br/>➤ Self-limiting beliefs of many hearts center entrepreneurs <b>(9:04)</b><br/>➤ From $40K loss to 6 figures profit from live events <b>(13:18)</b><br/>➤ She made profit but wasn’t able to contribute to the household income <b>(16:33)</b><br/>➤ Metrics that don’t matter <b>(19:25)</b><br/>➤ Money mindset shift alone isn’t enough <b>(22:54)</b><br/>➤ Got connected to her financial numbers<b> (25:45)</b><br/>➤ What is the life that you creating for yourself (<b>29:43)</b><br/>➤ Built financial predictability and empowerment from different energy <b>(31:19)</b><br/>➤ Transformed her business model based on intuition <b>(33:54)</b><br/>➤ Letting go of her offers one by one <b>(40:24)</b><br/>➤ Be willing to shift <b>(45:16)</b><br/>➤ Intuitive marketing strategy and metrics <b>(46:22)</b><br/>➤ Marketing isn’t hard when you go back to basic <b>(48:31)</b></p><p><b>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>➤ Watch my video post on Linkedin &quot;</b><a href='https://www.linkedin.com/posts/christinasjahliondemandcfo_hersmartbusinessfinancetips-womeninbusiness-activity-6620356233167716352-UAoN'><b>How to forecast sales with clarity and confidence</b></a><b>&quot;<br/>➤ </b><a href='https://mailchi.mp/8a170dec1174/lpjan2020-subscribe?utm_source=mailchimp&amp;utm_medium=herceojourneypodcast&amp;utm_term=angella episode notes&amp;utm_content=download 4-steps&amp;utm_campaign=email list building'><b>Download my FREE 4-step process for predicting sales with confidence</b></a><b><em><br/><br/></em></b><b>Connect with Angella:<br/></b>➤ <a href='https://angellajohnson.com/'>Website</a><br/>➤ <a href='https://www.facebook.com/AngellaBizAlchemy/'>Facebook</a><br/>➤ <a href='https://www.youtube.com/c/AngellaJohnson'>YouTube</a><br/>➤ <a href='https://www.pinterest.com/angellasoulbiz/'>Pinterest</a><br/><b><br/></b><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>How to Forecast Sales Using Analytics and Marketing Measurement - The Journey of Rita Barry (The Secret Language of Marketing Metrics)</title>
			<itunes:title>How to Forecast Sales Using Analytics and Marketing Measurement - The Journey of Rita Barry (The Secret Language of Marketing Metrics)</itunes:title>
			<pubDate>Thu, 02 Jan 2020 05:00:00 GMT</pubDate>
			<itunes:duration>1:09:01</itunes:duration>
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			<itunes:episode>43</itunes:episode>
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			<description><![CDATA[<p>Rita is the owner of Rita Barry &amp; Co. and a measurement marketing expert. For the past ten years, she and her team have been helping women-led digital businesses turn their marketing data into confident business decisions.<br/><br/><b>In this episode, Rita shared:<br/>➤ </b>The evolution from website developer to measurement marketing expert<b> (2:45)<br/>➤ </b>Why she offers facebook ads as back end service, not as front end service<b> (3:20)<br/>➤</b> What is analytic and measurement marketing<b> (5:18)<br/>➤ </b>From analytic and measurement marketing to sales forecast<b> (8:50)<br/>➤ </b>The power of marketing forecast<b> (14:05)<br/>➤ </b>One important lesson from the 7 and 8 figures clients<b> (20:20)<br/>➤ </b>How to structure paid traffic for profit<b> (30:00)<br/>➤ </b>Long-term and impactful client relationship<b> (34:25)<br/>➤ </b>How she feels empowered through her clients<b> (37:05)<br/>➤ </b>Marketing is important, so is finance<b> (40:22)<br/>➤ </b>A number nerd doesn’t equal to a finance expert<b> (46:00)<br/>➤ </b>Beyond the numbers on the spreadsheet<b> (50:50)<br/>➤ </b>It’s fine to change your benchmark<b> (54:00)<br/>➤ </b>Why marketing metrics is an invaluable skill for women entrepreneurs<b> (1:00:20) <br/><br/>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>➤ Watch my video post on Linkedin &quot;</b><a href='https://www.linkedin.com/posts/christinasjahliondemandcfo_hersmartbusinessfinancetips-womeninbusiness-activity-6620356233167716352-UAoN'><b>How to forecast sales with clarity and confidence</b></a><b>&quot; <br/>➤ </b><a href='https://mailchi.mp/8a170dec1174/lpjan2020-subscribe?utm_source=mailchimp&amp;utm_medium=herceojourneypodcast&amp;utm_term=rita episode notes&amp;utm_content=download 4-steps&amp;utm_campaign=email list building'><b>Download my free 4-step process to predicting sales with confidence</b></a></p><p><b>Connect with Rita:<br/>➤ </b><a href='https://ritabarry.co'><b>Website</b></a><b><br/>➤ </b><a href='https://www.facebook.com/ritabarryco/'><b>Facebook</b></a><b><br/>➤ </b><a href='https://www.instagram.com/ritabarryco/'><b>Instagram</b></a><b><br/>➤ </b><a href='https://www.linkedin.com/company/ritabarryco/about/'><b>Linkedin</b></a></p><p><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Rita is the owner of Rita Barry &amp; Co. and a measurement marketing expert. For the past ten years, she and her team have been helping women-led digital businesses turn their marketing data into confident business decisions.<br/><br/><b>In this episode, Rita shared:<br/>➤ </b>The evolution from website developer to measurement marketing expert<b> (2:45)<br/>➤ </b>Why she offers facebook ads as back end service, not as front end service<b> (3:20)<br/>➤</b> What is analytic and measurement marketing<b> (5:18)<br/>➤ </b>From analytic and measurement marketing to sales forecast<b> (8:50)<br/>➤ </b>The power of marketing forecast<b> (14:05)<br/>➤ </b>One important lesson from the 7 and 8 figures clients<b> (20:20)<br/>➤ </b>How to structure paid traffic for profit<b> (30:00)<br/>➤ </b>Long-term and impactful client relationship<b> (34:25)<br/>➤ </b>How she feels empowered through her clients<b> (37:05)<br/>➤ </b>Marketing is important, so is finance<b> (40:22)<br/>➤ </b>A number nerd doesn’t equal to a finance expert<b> (46:00)<br/>➤ </b>Beyond the numbers on the spreadsheet<b> (50:50)<br/>➤ </b>It’s fine to change your benchmark<b> (54:00)<br/>➤ </b>Why marketing metrics is an invaluable skill for women entrepreneurs<b> (1:00:20) <br/><br/>Contact Me<br/></b><b><em>Ready to transform your purpose to an impactful business financial story, profit, and joy? </em></b><a href='https://calendly.com/christinasjahli/30min?utm_source=calendly&amp;utm_medium=shared%20&amp;utm_term=&amp;utm_content=&amp;utm_campaign=VIP%20session&amp;month=2020-05'><b><em>Schedule</em></b></a><b><em> a chat with me at any time.<br/><br/></em></b><b>➤ Watch my video post on Linkedin &quot;</b><a href='https://www.linkedin.com/posts/christinasjahliondemandcfo_hersmartbusinessfinancetips-womeninbusiness-activity-6620356233167716352-UAoN'><b>How to forecast sales with clarity and confidence</b></a><b>&quot; <br/>➤ </b><a href='https://mailchi.mp/8a170dec1174/lpjan2020-subscribe?utm_source=mailchimp&amp;utm_medium=herceojourneypodcast&amp;utm_term=rita episode notes&amp;utm_content=download 4-steps&amp;utm_campaign=email list building'><b>Download my free 4-step process to predicting sales with confidence</b></a></p><p><b>Connect with Rita:<br/>➤ </b><a href='https://ritabarry.co'><b>Website</b></a><b><br/>➤ </b><a href='https://www.facebook.com/ritabarryco/'><b>Facebook</b></a><b><br/>➤ </b><a href='https://www.instagram.com/ritabarryco/'><b>Instagram</b></a><b><br/>➤ </b><a href='https://www.linkedin.com/company/ritabarryco/about/'><b>Linkedin</b></a></p><p><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>5 Financial Pillars to Build a Profitable Business</title>
			<itunes:title>5 Financial Pillars to Build a Profitable Business</itunes:title>
			<pubDate>Thu, 26 Dec 2019 05:00:00 GMT</pubDate>
			<itunes:duration>14:09</itunes:duration>
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			<itunes:episode>42</itunes:episode>
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			<description><![CDATA[<p>A profitable business is the by-product of a well-oiled machine where marketing, sales, human resources, technology, and finance processes support one another. </p><p>Business finance is the “bucket” that captures data points from other processes. These data points are required to make strategic business decisions. </p><p><b>In this episode, I shared the following key points:</b></p><ol><li>What is financial self-care</li><li>The magic of financial clarity</li><li>The best and fastest way to gain financial confidence</li><li>Aligning why to financial vision </li><li>Creating financial predictability </li></ol><p>Let’s continue to grow a business that fuels the life that you want to live. </p><p><b>Connect with Christina:</b></p><p><b>➤  </b><a href='https://www.christinasjahli.com'>Website</a></p><p><b>➤  </b><a href='http://www.linkedin.com/in/christinasjahliondemandcfo'>Linkedin</a></p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>A profitable business is the by-product of a well-oiled machine where marketing, sales, human resources, technology, and finance processes support one another. </p><p>Business finance is the “bucket” that captures data points from other processes. These data points are required to make strategic business decisions. </p><p><b>In this episode, I shared the following key points:</b></p><ol><li>What is financial self-care</li><li>The magic of financial clarity</li><li>The best and fastest way to gain financial confidence</li><li>Aligning why to financial vision </li><li>Creating financial predictability </li></ol><p>Let’s continue to grow a business that fuels the life that you want to live. </p><p><b>Connect with Christina:</b></p><p><b>➤  </b><a href='https://www.christinasjahli.com'>Website</a></p><p><b>➤  </b><a href='http://www.linkedin.com/in/christinasjahliondemandcfo'>Linkedin</a></p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
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			<title>How to Build a Brand Outside Your Comfort Zone - The Journey of Christina Canters (Financial Thanksgiving)</title>
			<itunes:title>How to Build a Brand Outside Your Comfort Zone - The Journey of Christina Canters (Financial Thanksgiving)</itunes:title>
			<pubDate>Thu, 19 Dec 2019 05:00:00 GMT</pubDate>
			<itunes:duration>50:47</itunes:duration>
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			<itunes:episode>41</itunes:episode>
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			<description><![CDATA[<p>Christina Canters is a speaker, podcast host, and communication skills trainer based in Melbourne, Australia.</p><p>A former Architect, she started her business The C Method to help high performing professionals and business owners dramatically increase their influence, confidence, and impact at work, through learning powerful communication techniques. Her training encompasses public speaking, confidence-building, effective workplace communication, as well as trust &amp; relationship building.</p><p>Discover how to be a more confident and effective speaker by subscribing to her top-ranked podcast ‘Stand Out Get Noticed’ at <a href='http://www.thecmethod.com'>www.thecmethod.com</a>.</p><p>Christina is also the CEO and Co-Founder of <a href='http://podcastservices.com.au/'>Podcast Services Australia</a>, a business that helps companies and organizations create, launch and run engaging internal podcasts.</p><p><br/></p><p><b>In this episode, Christina shared:</b></p><p> </p><p>➤ Changed her career path after reading The 4-Hour Workweek <b>(1:52) </b></p><p>➤ One year of self-reinvention <b>(5:14) </b></p><p>➤ Why The C Method is unique <b>(7:43)</b></p><p>➤ Get herself out of the comfort zone in <a href='https://www.thecmethod.com/podcast/standoutgetnoticed/my-first-attempt-at-stand-up-comedy-episode-11/'>Stand Out Get Noticed: My First Attempt At Stand Up Comedy</a> <b>(10:27)</b></p><p>➤ How she built a business when she didn’t have a strong brand  <b>(15:30)</b></p><p>➤ You don’t need decades of experience to start a business <b>(20:10)</b></p><p>➤ A personalized approach of Profit First method to manage cash flow <b>(23:47)</b></p><p>➤ Her solution to create financial predictability <b>(33:55)</b></p><p>➤ Building her second business, The Podcast Services Australia, together with her husband <b>(40:05)</b></p><p>➤ A strategic approach to achieve her financial goals <b>(43:35)</b></p><p>➤ How to allocate one resource into two businesses <b>(45:37)</b></p><p>➤ Her Linkedin strategy to build connections <b>(51:45)</b></p><p> </p><p><b>Connect with Christina:</b></p><p> </p><p>➤ <a href='http://thecmethod.com'>Website</a></p><p>➤ <a href='https://www.facebook.com/christinacanters'>Facebook</a></p><p>➤ <a href='https://twitter.com/cjcanters'>Twitter</a></p><p>➤ <a href='https://www.linkedin.com/in/christinacanters'>LinkedIn</a></p><p>➤ <a href='http://thecmethod.com/youtube'>YouTube</a></p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Christina Canters is a speaker, podcast host, and communication skills trainer based in Melbourne, Australia.</p><p>A former Architect, she started her business The C Method to help high performing professionals and business owners dramatically increase their influence, confidence, and impact at work, through learning powerful communication techniques. Her training encompasses public speaking, confidence-building, effective workplace communication, as well as trust &amp; relationship building.</p><p>Discover how to be a more confident and effective speaker by subscribing to her top-ranked podcast ‘Stand Out Get Noticed’ at <a href='http://www.thecmethod.com'>www.thecmethod.com</a>.</p><p>Christina is also the CEO and Co-Founder of <a href='http://podcastservices.com.au/'>Podcast Services Australia</a>, a business that helps companies and organizations create, launch and run engaging internal podcasts.</p><p><br/></p><p><b>In this episode, Christina shared:</b></p><p> </p><p>➤ Changed her career path after reading The 4-Hour Workweek <b>(1:52) </b></p><p>➤ One year of self-reinvention <b>(5:14) </b></p><p>➤ Why The C Method is unique <b>(7:43)</b></p><p>➤ Get herself out of the comfort zone in <a href='https://www.thecmethod.com/podcast/standoutgetnoticed/my-first-attempt-at-stand-up-comedy-episode-11/'>Stand Out Get Noticed: My First Attempt At Stand Up Comedy</a> <b>(10:27)</b></p><p>➤ How she built a business when she didn’t have a strong brand  <b>(15:30)</b></p><p>➤ You don’t need decades of experience to start a business <b>(20:10)</b></p><p>➤ A personalized approach of Profit First method to manage cash flow <b>(23:47)</b></p><p>➤ Her solution to create financial predictability <b>(33:55)</b></p><p>➤ Building her second business, The Podcast Services Australia, together with her husband <b>(40:05)</b></p><p>➤ A strategic approach to achieve her financial goals <b>(43:35)</b></p><p>➤ How to allocate one resource into two businesses <b>(45:37)</b></p><p>➤ Her Linkedin strategy to build connections <b>(51:45)</b></p><p> </p><p><b>Connect with Christina:</b></p><p> </p><p>➤ <a href='http://thecmethod.com'>Website</a></p><p>➤ <a href='https://www.facebook.com/christinacanters'>Facebook</a></p><p>➤ <a href='https://twitter.com/cjcanters'>Twitter</a></p><p>➤ <a href='https://www.linkedin.com/in/christinacanters'>LinkedIn</a></p><p>➤ <a href='http://thecmethod.com/youtube'>YouTube</a></p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Why You Need to Analyze Your Product Profitability</title>
			<itunes:title>Why You Need to Analyze Your Product Profitability</itunes:title>
			<pubDate>Fri, 13 Dec 2019 05:00:00 GMT</pubDate>
			<itunes:duration>3:10</itunes:duration>
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			<description><![CDATA[Have you heard about the 80/20 rule? <br/><br/>In order for you to spend 20% of your effort to create 80% of your profit, you need to understand your profitability at the product, client, division or region level, not at the total profitability level. <br/><br/>Total profitability is the common metric out there. However, it is more accurate for any business to analyze your profitability either by product, client, division or region. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Have you heard about the 80/20 rule? <br/><br/>In order for you to spend 20% of your effort to create 80% of your profit, you need to understand your profitability at the product, client, division or region level, not at the total profitability level. <br/><br/>Total profitability is the common metric out there. However, it is more accurate for any business to analyze your profitability either by product, client, division or region. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>How to Optimize Profit in a Service-Based Business - The Journey of  Prerna and Mayank Malik (Financial Thanksgiving)</title>
			<itunes:title>How to Optimize Profit in a Service-Based Business - The Journey of  Prerna and Mayank Malik (Financial Thanksgiving)</itunes:title>
			<pubDate>Thu, 12 Dec 2019 05:00:00 GMT</pubDate>
			<itunes:duration>1:22:05</itunes:duration>
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			<itunes:episode>40</itunes:episode>
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			<description><![CDATA[<p>Prerna and Mayank Malik are the founders of <a href='https://contentbistro.com/'>Content Bistro</a>, a conversion copywriting agency. They are the creators of Profits on Tap ® – the premium program for service providers who want an #easybakescale approach for their businesses. They live in India with their daughter, Manini, and when they aren’t working on launches with clients or on profit optimization with service-based businesses, they’re traveling the world and eating all the food! </p><p><br/><b>In this episode, Prerna and Mayank shared:<br/></b><br/></p><p><b>➤  </b>Behind the scene thought process to pivot from Social Media Direct to Content Bistro<b> (6:37)</b></p><p><b>➤  </b>How their core value of sustainable scaling translate into their services and investments<b> (14:40)</b></p><p><b>➤ </b>The process to arrive at an internal hourly rate<b> (16:00)</b></p><p><b>➤ </b>The financial planning process to transition to Content Bistro<b> (22:59)</b></p><p><b>➤ </b>Why they waited 8 years to launch Profits On Tap program<b> (26:54)</b></p><p><b>➤ </b>How they managed the launching process and investments for Profits on Tap program<b> (31:30)</b></p><p><b>➤ </b>The financial process they put in place to build a two-years AND 90 days worth of emergency fund to protect their business and life<b> (35:59)</b></p><p><b>➤ </b>Their thought process in managing expenses at 15% to 18% of revenue <b>(41:39)</b></p><p><b>➤ </b>How to avoid shiny object syndrome<b> (44:20) </b></p><p><b>➤ </b>The C.A.S.H Blueprint to manage expenses and fuel growth in their business<b> (54:00)</b></p><p><b>➤ </b>The right intention, discipline, and habit are the keys to their financial success<b> (57:10)</b></p><p><b>➤ </b>Streamlining process within their business using financial data<b> (1:04:33)</b></p><p><b>➤ </b>The benefit of regular review of their marketing metrics<b> (1:14:35)</b></p><p><b>➤ </b>Don’t be a doormat to your client<b> (1:25:20)</b></p><p><br/><b>Connect with Prerna and Mayank:</b></p><p><br/></p><p><b>➤ </b><a href='https://contentbistro.com'><b>Website</b></a></p><p><b>➤ </b><a href='https://www.facebook.com/contentbistro/'><b>Facebook</b></a></p><p><b>➤ </b><a href='https://www.instagram.com/contentbistro/'><b>Instagram</b></a></p><p><b>➤ </b><a href='https://twitter.com/content_bistro'><b>Twitter</b></a></p><p><b>➤ </b><a href='https://in.pinterest.com/contentbistro/'><b>Pinterest</b></a></p><p><b>➤ </b><a href='http://linkedin.com/in/prernamalik/'><b>LinkedIn</b></a></p><p><b>➤ </b><a href='https://contentbistro.com/herceo/'><b>Free resource: R.E.M Framework </b></a></p><p><b>➤ </b><a href='https://contentbistro.com/profitsontapwaitlist/'><b>Sign-up for Profits on Tap Program</b></a></p><p><b>➤ </b><a href='https://www.facebook.com/groups/TheBizBistro/'><b>Free Facebook group: The Biz Bistro</b></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Prerna and Mayank Malik are the founders of <a href='https://contentbistro.com/'>Content Bistro</a>, a conversion copywriting agency. They are the creators of Profits on Tap ® – the premium program for service providers who want an #easybakescale approach for their businesses. They live in India with their daughter, Manini, and when they aren’t working on launches with clients or on profit optimization with service-based businesses, they’re traveling the world and eating all the food! </p><p><br/><b>In this episode, Prerna and Mayank shared:<br/></b><br/></p><p><b>➤  </b>Behind the scene thought process to pivot from Social Media Direct to Content Bistro<b> (6:37)</b></p><p><b>➤  </b>How their core value of sustainable scaling translate into their services and investments<b> (14:40)</b></p><p><b>➤ </b>The process to arrive at an internal hourly rate<b> (16:00)</b></p><p><b>➤ </b>The financial planning process to transition to Content Bistro<b> (22:59)</b></p><p><b>➤ </b>Why they waited 8 years to launch Profits On Tap program<b> (26:54)</b></p><p><b>➤ </b>How they managed the launching process and investments for Profits on Tap program<b> (31:30)</b></p><p><b>➤ </b>The financial process they put in place to build a two-years AND 90 days worth of emergency fund to protect their business and life<b> (35:59)</b></p><p><b>➤ </b>Their thought process in managing expenses at 15% to 18% of revenue <b>(41:39)</b></p><p><b>➤ </b>How to avoid shiny object syndrome<b> (44:20) </b></p><p><b>➤ </b>The C.A.S.H Blueprint to manage expenses and fuel growth in their business<b> (54:00)</b></p><p><b>➤ </b>The right intention, discipline, and habit are the keys to their financial success<b> (57:10)</b></p><p><b>➤ </b>Streamlining process within their business using financial data<b> (1:04:33)</b></p><p><b>➤ </b>The benefit of regular review of their marketing metrics<b> (1:14:35)</b></p><p><b>➤ </b>Don’t be a doormat to your client<b> (1:25:20)</b></p><p><br/><b>Connect with Prerna and Mayank:</b></p><p><br/></p><p><b>➤ </b><a href='https://contentbistro.com'><b>Website</b></a></p><p><b>➤ </b><a href='https://www.facebook.com/contentbistro/'><b>Facebook</b></a></p><p><b>➤ </b><a href='https://www.instagram.com/contentbistro/'><b>Instagram</b></a></p><p><b>➤ </b><a href='https://twitter.com/content_bistro'><b>Twitter</b></a></p><p><b>➤ </b><a href='https://in.pinterest.com/contentbistro/'><b>Pinterest</b></a></p><p><b>➤ </b><a href='http://linkedin.com/in/prernamalik/'><b>LinkedIn</b></a></p><p><b>➤ </b><a href='https://contentbistro.com/herceo/'><b>Free resource: R.E.M Framework </b></a></p><p><b>➤ </b><a href='https://contentbistro.com/profitsontapwaitlist/'><b>Sign-up for Profits on Tap Program</b></a></p><p><b>➤ </b><a href='https://www.facebook.com/groups/TheBizBistro/'><b>Free Facebook group: The Biz Bistro</b></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>Financial Benefits to Analyze Profit at the Micro-Level - The Journey of Maggie Patterson (Financial Thanksgiving)</title>
			<itunes:title>Financial Benefits to Analyze Profit at the Micro-Level - The Journey of Maggie Patterson (Financial Thanksgiving)</itunes:title>
			<pubDate>Thu, 05 Dec 2019 05:00:00 GMT</pubDate>
			<itunes:duration>55:43</itunes:duration>
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			<itunes:episode>39</itunes:episode>
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			<description><![CDATA[<p>Maggie Patterson is a communications strategist, business growth consultant, and the founder of a content marketing agency, <a href='http://www.scoopstudios.co/'>Scoop Studios</a>. As the creator of Small Business Boss, she works with service-based business owners both one-on-one and in group programs to help them find clients, get paid and build a business that serves them. She’s the host of the <a href='http://www.smallbusinessboss.co/'>Small Business Boss </a>podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company, and Virgin.com.<br/><br/><b>In this episode, Maggie shared:<br/><br/>➤ </b>Why she loves micro-agency model<b> (7:33)</b></p><p><b>➤ </b>Maggie’s intuitive money management system<b> (9:54)</b></p><p><b>➤ </b>Back up your intuition with data<b> (14:33)</b></p><p><b>➤ </b>Managing profitability at a project level <b>(20:28)</b></p><p><b>➤ </b>A hybrid pricing model <b>(22:59)</b></p><p><b>➤ </b>How she figured out the sweet spot for her business <b>(25:42)</b></p><p><b>➤</b> Plan with the end in mind when you enter into a partnership <b>(32:45)</b></p><p><b>➤</b> Which financial metrics are important for her business<b> (39:52)</b></p><p><b>➤ </b>How she manages the budget at the client’s level for an agency model<b> (41:44)</b></p><p><b>➤ </b>Using Linkedin as lead generation <b>(47:52)</b></p><p><b>➤</b> How she translates the core value of accessibility into her mastermind<b> (50:57)<br/><br/>Connect with Maggie:<br/><br/>➤ </b><a href='http://www.smallbusinessboss.co/'><b>Small Business Boss Website</b></a></p><p><b>➤ </b><a href='http://www.scoopstudios.co/'><b>Scoop Studios Website</b></a></p><p><b>➤ </b><a href='https://www.facebook.com/groups/smallbusinessbosssquad/'><b>Facebook Group</b></a></p><p><b>➤ </b><a href='https://www.instagram.com/smallbusinessboss/'><b>Instagram</b></a></p><p><b>➤ </b><a href='https://www.pinterest.ca/smallbusinessbosshq/'><b>Pinterest</b></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Maggie Patterson is a communications strategist, business growth consultant, and the founder of a content marketing agency, <a href='http://www.scoopstudios.co/'>Scoop Studios</a>. As the creator of Small Business Boss, she works with service-based business owners both one-on-one and in group programs to help them find clients, get paid and build a business that serves them. She’s the host of the <a href='http://www.smallbusinessboss.co/'>Small Business Boss </a>podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company, and Virgin.com.<br/><br/><b>In this episode, Maggie shared:<br/><br/>➤ </b>Why she loves micro-agency model<b> (7:33)</b></p><p><b>➤ </b>Maggie’s intuitive money management system<b> (9:54)</b></p><p><b>➤ </b>Back up your intuition with data<b> (14:33)</b></p><p><b>➤ </b>Managing profitability at a project level <b>(20:28)</b></p><p><b>➤ </b>A hybrid pricing model <b>(22:59)</b></p><p><b>➤ </b>How she figured out the sweet spot for her business <b>(25:42)</b></p><p><b>➤</b> Plan with the end in mind when you enter into a partnership <b>(32:45)</b></p><p><b>➤</b> Which financial metrics are important for her business<b> (39:52)</b></p><p><b>➤ </b>How she manages the budget at the client’s level for an agency model<b> (41:44)</b></p><p><b>➤ </b>Using Linkedin as lead generation <b>(47:52)</b></p><p><b>➤</b> How she translates the core value of accessibility into her mastermind<b> (50:57)<br/><br/>Connect with Maggie:<br/><br/>➤ </b><a href='http://www.smallbusinessboss.co/'><b>Small Business Boss Website</b></a></p><p><b>➤ </b><a href='http://www.scoopstudios.co/'><b>Scoop Studios Website</b></a></p><p><b>➤ </b><a href='https://www.facebook.com/groups/smallbusinessbosssquad/'><b>Facebook Group</b></a></p><p><b>➤ </b><a href='https://www.instagram.com/smallbusinessboss/'><b>Instagram</b></a></p><p><b>➤ </b><a href='https://www.pinterest.ca/smallbusinessbosshq/'><b>Pinterest</b></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>The Best Gift for Women Entrepreneurs During the Holiday Season</title>
			<itunes:title>The Best Gift for Women Entrepreneurs During the Holiday Season</itunes:title>
			<pubDate>Fri, 29 Nov 2019 05:00:00 GMT</pubDate>
			<itunes:duration>2:45</itunes:duration>
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			<description><![CDATA[As the CEO of your business, it is time for you to start planning your break. If you are currently worried about how to achieve your financial goals for 2019, don&apos;t let yourself go down that rabbit hole. Instead, look back on what you have accomplished over the last 11 months and appreciate yourself. I am sure you have done something great, and you forget those little wins because you are too busy for the next thing. <br/><br/>The holiday season doesn&apos;t last long. Don&apos;t miss the chance to take a break and enjoy this time with family and friends.<br/><br/><a href='http://www.linkedin.com/in/christinasjahliondemandcfo'>Connect with me on Linkedin and let me know what is the best gift for yourself this holiday season.<br/></a><br/><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[As the CEO of your business, it is time for you to start planning your break. If you are currently worried about how to achieve your financial goals for 2019, don&apos;t let yourself go down that rabbit hole. Instead, look back on what you have accomplished over the last 11 months and appreciate yourself. I am sure you have done something great, and you forget those little wins because you are too busy for the next thing. <br/><br/>The holiday season doesn&apos;t last long. Don&apos;t miss the chance to take a break and enjoy this time with family and friends.<br/><br/><a href='http://www.linkedin.com/in/christinasjahliondemandcfo'>Connect with me on Linkedin and let me know what is the best gift for yourself this holiday season.<br/></a><br/><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>How to Balance a Slower Growth in Business with Financial Predictability - The Journey of Dana Kaye (Financial Predictability)</title>
			<itunes:title>How to Balance a Slower Growth in Business with Financial Predictability - The Journey of Dana Kaye (Financial Predictability)</itunes:title>
			<pubDate>Thu, 28 Nov 2019 05:00:00 GMT</pubDate>
			<itunes:duration>53:38</itunes:duration>
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			<acast:episodeId>61868d38191fd30013f8b441</acast:episodeId>
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			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>38</itunes:episode>
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			<description><![CDATA[<p>Dana Kaye is a veteran publicist, social media pro, and brand manager. In 2009, she founded Kaye Publicity, Inc., a boutique PR company specializing in publishing and entertainment. Known for her innovative ideas and knowledge of current trends, she coaches her clients on how to identify and establish their unique personal brands. Kaye is also the author of <a href='https://brandingoutsidethebox.com/books/'>Your Book, Your Brand: The Step-by-Step Guide to Launching Your Book and Boosting Your Sales</a>, and the creator of Branding Outside the Box, where she helps authors and entrepreneurs become more memorable.<b>  </b></p><p><b>In this episode, Dana shared:</b></p><p><b>➤ </b>Building her business through innovation and knowledge of current trends<b> (3:35)</b></p><p><b>➤ </b>What she learned going from 0 to 30 clients in 12 months<b> (7:42)</b></p><p><b>➤ </b>Her two businesses: Kaye Publicity vs. Branding Outside the Box<b> (12:56)</b></p><p><b>➤ </b>Discover what is wrong in your business by 10X fast <b>(19:59)</b></p><p><b>➤ </b>Why she believes slow growth is the way to build a business<b> (21:10)</b></p><p><b>➤ </b>Fast growth can lead to unhappy clients<b> (29:41)</b></p><p><b>➤ </b>Her step by step to create financial projection<b> (31:18)</b></p><p><b>➤ </b>The strategic way to analyze business profitability<b> (35:31)</b></p><p><b>➤ </b>Overhead costs can kill your service business<b> (39:07)</b></p><p><b>➤ </b>An increase in profitability doesn’t always mean an increase in price<b> (42:14)</b></p><p><b>➤ </b>Get clear on your why and take time to design the life you want<b> (47:22)</b></p><p><br/><b>Connect with Dana:</b></p><p><b>➤ </b><a href='https://kayepublicity.com/'>Kaye Publicity, Inc.</a><br/><br/><b>➤ </b><a href='https://brandingoutsidethebox.com/'>Branding Outside the Box</a></p><p><b>➤ </b><a href='https://web.facebook.com/KayePublicity/'>Facebook</a></p><p><b>➤ </b><a href='https://www.instagram.com/kayepublicity/'>Instagram</a></p><p><b>➤ </b><a href='https://twitter.com/kayepublicity'>Twitter</a></p><p><b>➤ </b><a href='https://brandingoutsidethebox.com/onlinegrowth/'>Free resource: Online growth toolkit</a></p><p><b>➤ </b><a href='https://docs.google.com/spreadsheets/d/1jDUH5zAcx4TQ6fptfUluLhnaiJbiXKb6erugWeSgWFQ/edit?usp=sharing'>Dana’s product profitability worksheet</a> (available for download)</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Dana Kaye is a veteran publicist, social media pro, and brand manager. In 2009, she founded Kaye Publicity, Inc., a boutique PR company specializing in publishing and entertainment. Known for her innovative ideas and knowledge of current trends, she coaches her clients on how to identify and establish their unique personal brands. Kaye is also the author of <a href='https://brandingoutsidethebox.com/books/'>Your Book, Your Brand: The Step-by-Step Guide to Launching Your Book and Boosting Your Sales</a>, and the creator of Branding Outside the Box, where she helps authors and entrepreneurs become more memorable.<b>  </b></p><p><b>In this episode, Dana shared:</b></p><p><b>➤ </b>Building her business through innovation and knowledge of current trends<b> (3:35)</b></p><p><b>➤ </b>What she learned going from 0 to 30 clients in 12 months<b> (7:42)</b></p><p><b>➤ </b>Her two businesses: Kaye Publicity vs. Branding Outside the Box<b> (12:56)</b></p><p><b>➤ </b>Discover what is wrong in your business by 10X fast <b>(19:59)</b></p><p><b>➤ </b>Why she believes slow growth is the way to build a business<b> (21:10)</b></p><p><b>➤ </b>Fast growth can lead to unhappy clients<b> (29:41)</b></p><p><b>➤ </b>Her step by step to create financial projection<b> (31:18)</b></p><p><b>➤ </b>The strategic way to analyze business profitability<b> (35:31)</b></p><p><b>➤ </b>Overhead costs can kill your service business<b> (39:07)</b></p><p><b>➤ </b>An increase in profitability doesn’t always mean an increase in price<b> (42:14)</b></p><p><b>➤ </b>Get clear on your why and take time to design the life you want<b> (47:22)</b></p><p><br/><b>Connect with Dana:</b></p><p><b>➤ </b><a href='https://kayepublicity.com/'>Kaye Publicity, Inc.</a><br/><br/><b>➤ </b><a href='https://brandingoutsidethebox.com/'>Branding Outside the Box</a></p><p><b>➤ </b><a href='https://web.facebook.com/KayePublicity/'>Facebook</a></p><p><b>➤ </b><a href='https://www.instagram.com/kayepublicity/'>Instagram</a></p><p><b>➤ </b><a href='https://twitter.com/kayepublicity'>Twitter</a></p><p><b>➤ </b><a href='https://brandingoutsidethebox.com/onlinegrowth/'>Free resource: Online growth toolkit</a></p><p><b>➤ </b><a href='https://docs.google.com/spreadsheets/d/1jDUH5zAcx4TQ6fptfUluLhnaiJbiXKb6erugWeSgWFQ/edit?usp=sharing'>Dana’s product profitability worksheet</a> (available for download)</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>How to Scale Down a Business with Financial Predictability - The Journey of Dallas Travers (Financial Predictability)</title>
			<itunes:title>How to Scale Down a Business with Financial Predictability - The Journey of Dallas Travers (Financial Predictability)</itunes:title>
			<pubDate>Thu, 21 Nov 2019 05:00:00 GMT</pubDate>
			<itunes:duration>58:07</itunes:duration>
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			<itunes:episode>37</itunes:episode>
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			<description><![CDATA[<p>Dallas Travers gives coaches the clarity and structure they need to attract incredible clients, sell with soul, and launch meaningful programs to make more money and help more people. She believes that most coaches complicate their business out of fear of rejection, failure, or even success.  So, they waste valuable time and money on complicated strategies that allow them to keep busy but hide from the world.  </p><p>Whether it&apos;s through her signature program, Client Surge or The Six Figure Coach Club, Dallas helps her clients demystify marketing and communicate their genius without any distracting bells and whistles.  </p><p><b>In this episode, Dallas shared:</b></p><p><b> ➤ </b>Why she chose actors as her niche at the beginning<b> (4:19)</b></p><p><b>➤ </b>From zero to 60 actors by word of mouth<b> (5:43)</b></p><p><b>➤ </b>18 months to 6 figures<b> (8:13)</b></p><p><b>➤ </b>Focused to pay one debt at a time and refused to define her worth and future by the debt<b> (12:19)</b></p><p><b>➤ </b>Mindset alone doesn’t work. You need to have a process<b> (17:34)</b></p><p><b>➤ </b>Built a half-million dollars brand new business in a year<b> (25:02)</b></p><p><b>➤ </b>Let your sales system be simple and test it<b> (35:05)</b></p><p><b>➤ </b>Scaled-down her revenue but continued to pay herself the same amount<b> (37:53)</b></p><p><b>➤ </b>Here are the processes to scale-down<b> (41:16)</b></p><p><b>➤ </b>Why we should plan for an exit-strategy<b> (43:13)</b></p><p><b>➤ </b>How does she plan around her exit strategy<b> (51:49)</b></p><p><b>➤ </b>Think big, start small, move quickly<b> (54:15)</b></p><p><b>➤ </b>Budget based on what you are creating<b> (56:41)</b></p><p><br/><b>Connect with Dallas:</b></p><p><b>➤ </b><a href='http://www.gothroughtheroof.com'>Website</a></p><p><b>➤ </b><a href='https://www.instagram.com/dallastravers/'>Instagram</a></p><p><b>➤ </b><a href='https://www.facebook.com/DallasTraversFans'>Facebook</a></p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Dallas Travers gives coaches the clarity and structure they need to attract incredible clients, sell with soul, and launch meaningful programs to make more money and help more people. She believes that most coaches complicate their business out of fear of rejection, failure, or even success.  So, they waste valuable time and money on complicated strategies that allow them to keep busy but hide from the world.  </p><p>Whether it&apos;s through her signature program, Client Surge or The Six Figure Coach Club, Dallas helps her clients demystify marketing and communicate their genius without any distracting bells and whistles.  </p><p><b>In this episode, Dallas shared:</b></p><p><b> ➤ </b>Why she chose actors as her niche at the beginning<b> (4:19)</b></p><p><b>➤ </b>From zero to 60 actors by word of mouth<b> (5:43)</b></p><p><b>➤ </b>18 months to 6 figures<b> (8:13)</b></p><p><b>➤ </b>Focused to pay one debt at a time and refused to define her worth and future by the debt<b> (12:19)</b></p><p><b>➤ </b>Mindset alone doesn’t work. You need to have a process<b> (17:34)</b></p><p><b>➤ </b>Built a half-million dollars brand new business in a year<b> (25:02)</b></p><p><b>➤ </b>Let your sales system be simple and test it<b> (35:05)</b></p><p><b>➤ </b>Scaled-down her revenue but continued to pay herself the same amount<b> (37:53)</b></p><p><b>➤ </b>Here are the processes to scale-down<b> (41:16)</b></p><p><b>➤ </b>Why we should plan for an exit-strategy<b> (43:13)</b></p><p><b>➤ </b>How does she plan around her exit strategy<b> (51:49)</b></p><p><b>➤ </b>Think big, start small, move quickly<b> (54:15)</b></p><p><b>➤ </b>Budget based on what you are creating<b> (56:41)</b></p><p><br/><b>Connect with Dallas:</b></p><p><b>➤ </b><a href='http://www.gothroughtheroof.com'>Website</a></p><p><b>➤ </b><a href='https://www.instagram.com/dallastravers/'>Instagram</a></p><p><b>➤ </b><a href='https://www.facebook.com/DallasTraversFans'>Facebook</a></p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Gen-X: What Can You Do When You Have Financial Insomnia</title>
			<itunes:title>Gen-X: What Can You Do When You Have Financial Insomnia</itunes:title>
			<pubDate>Thu, 21 Nov 2019 05:00:00 GMT</pubDate>
			<itunes:duration>2:26</itunes:duration>
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			<itunes:episodeType>full</itunes:episodeType>
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			<description><![CDATA[Bloomberg wrote, &quot;64% of Gen-X are living a financial nightmare and carrying escalating consumer debts.&quot;<br/><br/><a href='https://www.linkedin.com/posts/christinasjahliondemandcfo_businessfinancebeyondnumbers-fastforwardfinance-activity-6594974165755846656-0HT0'>Connect with me on Linkedin and let me know what would you suggest to your Gen-X entrepreneurs&apos; friends who are experiencing financial insomnia<br/></a><br/><br/><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Bloomberg wrote, &quot;64% of Gen-X are living a financial nightmare and carrying escalating consumer debts.&quot;<br/><br/><a href='https://www.linkedin.com/posts/christinasjahliondemandcfo_businessfinancebeyondnumbers-fastforwardfinance-activity-6594974165755846656-0HT0'>Connect with me on Linkedin and let me know what would you suggest to your Gen-X entrepreneurs&apos; friends who are experiencing financial insomnia<br/></a><br/><br/><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>4 Simple Tips to Create a Financial Vision Board for Entrepreneurs</title>
			<itunes:title>4 Simple Tips to Create a Financial Vision Board for Entrepreneurs</itunes:title>
			<pubDate>Fri, 15 Nov 2019 05:00:00 GMT</pubDate>
			<itunes:duration>2:39</itunes:duration>
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			<acast:episodeId>61868d38191fd30013f8b444</acast:episodeId>
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			<itunes:episodeType>bonus</itunes:episodeType>
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			<description><![CDATA[You need a vision in order to set the direction of your business. <br/><br/>Your vision includes your financial vision. Financial vision is not about how much money is your business going to achieve, but what are you going to use the money for. <br/><br/><a href='https://www.linkedin.com/posts/christinasjahliondemandcfo_hersmartbusinessfinancetips-womeninbusiness-activity-6592836419515928576-2Ljw'>Connect with me on Linkedin and let me know how do you align your WHY to your financial vision.</a><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[You need a vision in order to set the direction of your business. <br/><br/>Your vision includes your financial vision. Financial vision is not about how much money is your business going to achieve, but what are you going to use the money for. <br/><br/><a href='https://www.linkedin.com/posts/christinasjahliondemandcfo_hersmartbusinessfinancetips-womeninbusiness-activity-6592836419515928576-2Ljw'>Connect with me on Linkedin and let me know how do you align your WHY to your financial vision.</a><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Why Offering Free Call is not the Problem - The Journey of Susan McVea (Financial Predictability)</title>
			<itunes:title>Why Offering Free Call is not the Problem - The Journey of Susan McVea (Financial Predictability)</itunes:title>
			<pubDate>Thu, 14 Nov 2019 05:00:00 GMT</pubDate>
			<itunes:duration>1:03:54</itunes:duration>
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			<acast:episodeId>61868d38191fd30013f8b445</acast:episodeId>
			<acast:showId>61868d2bd3839a0013af22a7</acast:showId>
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			<itunes:episode>36</itunes:episode>
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			<description><![CDATA[<p>With more than $40MM in personal sales and leading high-performance sales teams to over $600MM in revenue, Susan McVea is an award-winning sales strategist, consultant, and speaker who now helps ambitious entrepreneurs as the founder of Sales Mastery Society. She’s on a mission to help create more millionaire entrepreneurs and establish a mentality of wealth and abundance in the world.</p><p><br/></p><p><b>In this episode, Susan shared:</b></p><p><br/></p><p><b>➤ </b>The massive panic attack that led to self-discovery moment<b> (5:08)</b></p><p><b>➤ </b>After selling $40 million and teaching others to sell over $600 million, she struggled to sell a $3,000 product<b> (12:14)</b></p><p><b>➤ </b>I wanted it so badly for them but they are not ready even after I gave them a discount<b> (14:35)</b></p><p><b>➤ </b>The free calls were not the problem. Here are the problems<b> (19:04)</b></p><p><b>➤ </b>Don’t hold anyone as a hostage. Bless and release<b> (23:08) </b></p><p><b>➤ </b>Don’t worry about giving the how. Your knowledge will always evolve<b> (24:50)</b></p><p><b>➤ </b>This one client experience made her changed her business model<b> (37:34)</b></p><p><b>➤ </b>What is next process after you are able to sell your service or product<b> (42:26)</b></p><p><b>➤ </b>Day to day bookkeeping vs. strategic business finance<b> (51:08)</b></p><p><b>➤ </b>Sales are about leadership<b> (1:04:28)</b></p><p><br/></p><p><b>Connect with Susan:</b></p><p><b> </b></p><p><b>➤  </b><a href='http://www.facebook.com/susanmcvea'><b>Facebook</b></a></p><p><b>➤  </b><a href='http://www.instagram.com/susanmcvea'><b>Instagram</b></a></p><p><b>➤  </b><a href='http://www.linkedin.com/in/susan-mcvea/'><b>LinkedIn</b></a></p><p><b>➤  </b><a href='https://www.facebook.com/groups/successfulsalesstrategies/'><b>Facebook group</b></a></p><p><b>➤  </b><a href='https://susanmcvea.kartra.com/page/6figuresin6months'><b>The blueprint to 6 figures in 6 months</b></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>With more than $40MM in personal sales and leading high-performance sales teams to over $600MM in revenue, Susan McVea is an award-winning sales strategist, consultant, and speaker who now helps ambitious entrepreneurs as the founder of Sales Mastery Society. She’s on a mission to help create more millionaire entrepreneurs and establish a mentality of wealth and abundance in the world.</p><p><br/></p><p><b>In this episode, Susan shared:</b></p><p><br/></p><p><b>➤ </b>The massive panic attack that led to self-discovery moment<b> (5:08)</b></p><p><b>➤ </b>After selling $40 million and teaching others to sell over $600 million, she struggled to sell a $3,000 product<b> (12:14)</b></p><p><b>➤ </b>I wanted it so badly for them but they are not ready even after I gave them a discount<b> (14:35)</b></p><p><b>➤ </b>The free calls were not the problem. Here are the problems<b> (19:04)</b></p><p><b>➤ </b>Don’t hold anyone as a hostage. Bless and release<b> (23:08) </b></p><p><b>➤ </b>Don’t worry about giving the how. Your knowledge will always evolve<b> (24:50)</b></p><p><b>➤ </b>This one client experience made her changed her business model<b> (37:34)</b></p><p><b>➤ </b>What is next process after you are able to sell your service or product<b> (42:26)</b></p><p><b>➤ </b>Day to day bookkeeping vs. strategic business finance<b> (51:08)</b></p><p><b>➤ </b>Sales are about leadership<b> (1:04:28)</b></p><p><br/></p><p><b>Connect with Susan:</b></p><p><b> </b></p><p><b>➤  </b><a href='http://www.facebook.com/susanmcvea'><b>Facebook</b></a></p><p><b>➤  </b><a href='http://www.instagram.com/susanmcvea'><b>Instagram</b></a></p><p><b>➤  </b><a href='http://www.linkedin.com/in/susan-mcvea/'><b>LinkedIn</b></a></p><p><b>➤  </b><a href='https://www.facebook.com/groups/successfulsalesstrategies/'><b>Facebook group</b></a></p><p><b>➤  </b><a href='https://susanmcvea.kartra.com/page/6figuresin6months'><b>The blueprint to 6 figures in 6 months</b></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[Don't Let Money and Fame be the Driving Force of Your Business]]></title>
			<itunes:title><![CDATA[Don't Let Money and Fame be the Driving Force of Your Business]]></itunes:title>
			<pubDate>Fri, 08 Nov 2019 05:00:00 GMT</pubDate>
			<itunes:duration>3:30</itunes:duration>
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			<description><![CDATA[When a CEO let money and fame to take over the business foundation, financial mistakes were made. <br/><br/>The falling of WeWork should be lessons learned for many entrepreneurs who believe growing fast based on false metrics such as higher revenue and multiple products are the way to have a sustainable business. <br/><br/><a href='https://www.linkedin.com/posts/christinasjahliondemandcfo_businessfinancebeyondnumbers-womeninbusiness-activity-6592448719986192384-vK6b'>Connect with me on Linkedin and let me know what advice would you give your entrepreneur friends or family who are under financial stress. <br/></a><br/><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[When a CEO let money and fame to take over the business foundation, financial mistakes were made. <br/><br/>The falling of WeWork should be lessons learned for many entrepreneurs who believe growing fast based on false metrics such as higher revenue and multiple products are the way to have a sustainable business. <br/><br/><a href='https://www.linkedin.com/posts/christinasjahliondemandcfo_businessfinancebeyondnumbers-womeninbusiness-activity-6592448719986192384-vK6b'>Connect with me on Linkedin and let me know what advice would you give your entrepreneur friends or family who are under financial stress. <br/></a><br/><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>From One Book to an Empire of Enoughness - The Journey of Bonnie Gillespie (Financial Predictability)</title>
			<itunes:title>From One Book to an Empire of Enoughness - The Journey of Bonnie Gillespie (Financial Predictability)</itunes:title>
			<pubDate>Thu, 07 Nov 2019 05:00:00 GMT</pubDate>
			<itunes:duration>50:17</itunes:duration>
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			<itunes:episode>35</itunes:episode>
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			<description><![CDATA[<p>Bonnie Gillespie built her business by demystifying the casting process and illuminating the business side of pursuing a creative career starting with her first weekly column for actors in 1999. The most popular of her books is <a href='https://amazon.com/Self-Management-Actors-Getting-Down-Business/dp/0972301968/cricfeet-20'><em>Self-Management for Actors</em></a>, which has been named one of the Top Ten Best Books on Acting Ever Written. She coaches creatives who want more structure and confidence in their lives through private coaching and membership program. <br/><br/></p><p>In this episode, Bonnie shared:</p><p>➤ It all started in the summer of 1999 (9:10)</p><p>➤ Too much passion is equal to desperation (10:56)</p><p>➤ The first moment she realized that her framework for actor works (11:51)</p><p>➤ How she was able to get her book “Self Management for Actors” to be a curriculum for certain universities and the foundation of her online empire (14:54)</p><p>➤ Repurposing interviews, columns, and answers to her audiences’ questions into her book, which become the top ten best book of acting (17:35)</p><p>➤ Her money AHA moment and what she has learned from the wealthy people (28:25)</p><p>➤ What has she done to create a sustainable business (32:45)</p><p>➤ Building an empire with zero ads spent (37:56)</p><p>➤ Lost 25% of her income (39:10)</p><p>➤ How did she find profit clarity and more than double her annual income (41:03)</p><p>➤ Why she believes passion alone is not enough (44:20)</p><p>➤ The enoughness journey (45:38)</p><p><b>Connect with Bonnie:</b></p><p>➤  <a href='https://bonniegillespie.com'>Website</a></p><p>➤  <a href='https://facebook.com/CricketFeet'>Facebook</a></p><p>➤  <a href='https://instagram.com/bonnie.gillespie'>Instagram</a></p><p>➤  <a href='https://youtube.com/user/CricketFeetCasting'>YouTube</a></p><p>➤  <a href='https://twitter.com/bonniegillespie'>Twitter</a></p><p>➤  <a href='https://bonniegillespie.com/now'>Get on the waiting list to begin your enoughness journey with Bonnie Gillespie</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Bonnie Gillespie built her business by demystifying the casting process and illuminating the business side of pursuing a creative career starting with her first weekly column for actors in 1999. The most popular of her books is <a href='https://amazon.com/Self-Management-Actors-Getting-Down-Business/dp/0972301968/cricfeet-20'><em>Self-Management for Actors</em></a>, which has been named one of the Top Ten Best Books on Acting Ever Written. She coaches creatives who want more structure and confidence in their lives through private coaching and membership program. <br/><br/></p><p>In this episode, Bonnie shared:</p><p>➤ It all started in the summer of 1999 (9:10)</p><p>➤ Too much passion is equal to desperation (10:56)</p><p>➤ The first moment she realized that her framework for actor works (11:51)</p><p>➤ How she was able to get her book “Self Management for Actors” to be a curriculum for certain universities and the foundation of her online empire (14:54)</p><p>➤ Repurposing interviews, columns, and answers to her audiences’ questions into her book, which become the top ten best book of acting (17:35)</p><p>➤ Her money AHA moment and what she has learned from the wealthy people (28:25)</p><p>➤ What has she done to create a sustainable business (32:45)</p><p>➤ Building an empire with zero ads spent (37:56)</p><p>➤ Lost 25% of her income (39:10)</p><p>➤ How did she find profit clarity and more than double her annual income (41:03)</p><p>➤ Why she believes passion alone is not enough (44:20)</p><p>➤ The enoughness journey (45:38)</p><p><b>Connect with Bonnie:</b></p><p>➤  <a href='https://bonniegillespie.com'>Website</a></p><p>➤  <a href='https://facebook.com/CricketFeet'>Facebook</a></p><p>➤  <a href='https://instagram.com/bonnie.gillespie'>Instagram</a></p><p>➤  <a href='https://youtube.com/user/CricketFeetCasting'>YouTube</a></p><p>➤  <a href='https://twitter.com/bonniegillespie'>Twitter</a></p><p>➤  <a href='https://bonniegillespie.com/now'>Get on the waiting list to begin your enoughness journey with Bonnie Gillespie</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Focus on Her Strengths to Create Compelling Offers - The Journey of Jordan Gill (Financial Vision)</title>
			<itunes:title>Focus on Her Strengths to Create Compelling Offers - The Journey of Jordan Gill (Financial Vision)</itunes:title>
			<pubDate>Thu, 31 Oct 2019 04:00:00 GMT</pubDate>
			<itunes:duration>55:25</itunes:duration>
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			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>34</itunes:episode>
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			<description><![CDATA[<p>With millions of dollars made and thousands of hours saved, Jordan Gill, Operations Consultant and Host of the Systems Saved Me Podcast, knows that if you want to make an incredible impact on your business, you must have massive support. Her mission is to partner with business owners like YOU to balance new leads coming in while still getting your to-do list done.</p><p><b>In this episode, Jordan shared:</b></p><p>➤  Secured a $12,500 monthly retainer within 6 weeks of starting her own business <b>(5:29)</b></p><p>➤  Stand your ground for what you are worth. Don’t give in <b>(7:45)</b></p><p>➤  Burnt out within 6 months with the monthly retainer model and switched to an uncommon business model in the operational space <b>(11:50)</b></p><p>➤  Learn to sit on her own discomfort with no leads coming in <b>(16:14)</b></p><p>➤  Another pivot into a higher price program <b>(19:45)</b></p><p>➤  The marketing strategy that continues bringing her new clients <b>(21:41)</b></p><p>➤  Strategic relationship-building when she attended 30 events in 2017 so she continues to be front and center with her connections <b>(22:30)</b></p><p>➤  Concept of sustainable business <b>(36:01)</b></p><p>➤  Over 50% monthly profit <b>(42:15)</b></p><p>➤  Her mission to help similar operational focus business owners and women who come out of prison to find a job <b>(44:40)</b></p><p>➤  Create a business model and offers that is closely aligned to who you are, your core values and how you operate <b>(55:39)</b></p><p><br/></p><p><b>Connect with Jordan:</b></p><p>➤  <a href='http://www.systemssavedme.com'>Website</a></p><p>➤  <a href='https://www.facebook.com/systemssavedme/'>Facebook</a></p><p>➤  <a href='https://www.instagram.com/systemssavedme/'>Instagram</a></p><p>➤  <a href='https://www.pinterest.com/systemssavedme/'>Pinterest</a><br/><br/>➤ <a href='https://payhip.com/b/6kTj'>Special offer for Her CEO Journey listeners on Inbox Management for Service Providers. Use this code for the special offer: herceo (offers end on November 23, 2019).</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>With millions of dollars made and thousands of hours saved, Jordan Gill, Operations Consultant and Host of the Systems Saved Me Podcast, knows that if you want to make an incredible impact on your business, you must have massive support. Her mission is to partner with business owners like YOU to balance new leads coming in while still getting your to-do list done.</p><p><b>In this episode, Jordan shared:</b></p><p>➤  Secured a $12,500 monthly retainer within 6 weeks of starting her own business <b>(5:29)</b></p><p>➤  Stand your ground for what you are worth. Don’t give in <b>(7:45)</b></p><p>➤  Burnt out within 6 months with the monthly retainer model and switched to an uncommon business model in the operational space <b>(11:50)</b></p><p>➤  Learn to sit on her own discomfort with no leads coming in <b>(16:14)</b></p><p>➤  Another pivot into a higher price program <b>(19:45)</b></p><p>➤  The marketing strategy that continues bringing her new clients <b>(21:41)</b></p><p>➤  Strategic relationship-building when she attended 30 events in 2017 so she continues to be front and center with her connections <b>(22:30)</b></p><p>➤  Concept of sustainable business <b>(36:01)</b></p><p>➤  Over 50% monthly profit <b>(42:15)</b></p><p>➤  Her mission to help similar operational focus business owners and women who come out of prison to find a job <b>(44:40)</b></p><p>➤  Create a business model and offers that is closely aligned to who you are, your core values and how you operate <b>(55:39)</b></p><p><br/></p><p><b>Connect with Jordan:</b></p><p>➤  <a href='http://www.systemssavedme.com'>Website</a></p><p>➤  <a href='https://www.facebook.com/systemssavedme/'>Facebook</a></p><p>➤  <a href='https://www.instagram.com/systemssavedme/'>Instagram</a></p><p>➤  <a href='https://www.pinterest.com/systemssavedme/'>Pinterest</a><br/><br/>➤ <a href='https://payhip.com/b/6kTj'>Special offer for Her CEO Journey listeners on Inbox Management for Service Providers. Use this code for the special offer: herceo (offers end on November 23, 2019).</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>The Foundation of Growth, Bring in Sales and Make Money - The Journey of Sue Monhait (Financial Vision)</title>
			<itunes:title>The Foundation of Growth, Bring in Sales and Make Money - The Journey of Sue Monhait (Financial Vision)</itunes:title>
			<pubDate>Thu, 24 Oct 2019 04:00:00 GMT</pubDate>
			<itunes:duration>1:01:21</itunes:duration>
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			<itunes:episode>33</itunes:episode>
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			<description><![CDATA[<p>Sue Monhait is the CEO of Gift Biz Unwrapped and The Ribbon Printing and host of the Gift Biz Unwrapped Podcast. </p><p>She has been working in the retail and online spaces for over 25 years. After 15 years in corporate sales/marketing to both boutique shops and larger brands, she went on to open two profitable businesses of her own.</p><p>Today she owns The Ribbon Print Company, a gold-standard business offering custom ribbon printing systems so businesses can provide product personalization right in their store or craft studio. Sue has been identified as an industry leader and trendsetter. She has created her own proprietary software program, Design and Print™, and a specialty brand of ribbon, Pretty Print™ Ribbon, that is sold exclusively through The Ribbon Print Company. Other industry firsts are an online training program supporting customers worldwide as well as a membership Design Vault – again focused on the needs of their customer base.</p><p>Recently, Sue identified the need within the gifting, baking, crafting, and designing spaces, for a leader to help entrepreneurs set up their businesses to become profitable and sustainable entities. Pulling from her vast experience, she has started coaching and speaking to guide entrepreneurs who have a hobby or creative passion that they want to turn into a business. She also works with existing business owners who have gotten stuck or are looking for that one thing that’s needed for them to gain traction and move ahead.</p><p>As host of the Gift Biz Unwrapped Podcast, she provides free content weekly to assist those searching for answers on how to start and grow their business.</p><p><br/><b>In this episode, Sue shared:<br/></b><br/></p><p>➤  Research, planning and planting the seed (4:17)</p><p>➤  The growth of your business depends on your strategy on how to allocate the $$ that you have (10:56)</p><p>➤  Profitable from the very first gift basket sold (16:38)</p><p>➤  Position yourself to be able to be lucky (18:10)</p><p>➤  Built her unique like no other second business with a vision of going global (22:40)</p><p>➤  Focus on what she could afford financially without any external funds (25:26)</p><p>➤  Held back on multimillion $ revenue opportunities, instead, she chose to have a higher profit margin with lower revenue (35:27)</p><p>➤  Building her third business using the same financial concept with the 2 other businesses (42:38)</p><p>➤  Why it is important not to commingle financial information between businesses (43:18)</p><p>➤  How she manages her 6 figures inventory (49:37)</p><p>➤  The juggling acts of managing her cashflow (51:36)</p><p>➤  Why Sue started her online course “Makers MBA” (54:33)</p><p>➤  Sue’s advice in building a profitable product business (1:02:48)</p><p><br/><b>Connect with Sue:<br/></b><br/></p><p>➤  <a href='http://giftbizunwrapped.com/'>Website</a></p><p>➤  <a href='https://www.facebook.com/groups/giftbizbreeze'>Facebook</a></p><p>➤  <a href='https://instagram.com/giftbizgal/'>Instagram</a></p><p>➤  <a href='https://www.linkedin.com/in/suemonhait'>LinkedIn</a></p><p>➤  <a href='https://twitter.com/GiftBizGal'>Twitter</a></p><p>➤  <a href='http://giftbizunwrapped.com/podcast-2/'>The Gift Biz Unwrapped Podcast</a></p><p>➤  <a href='https://suemonhait.lpages.co/10ways-makemoresales/'>Free resource: 10 ways on how to make more sales</a></p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Sue Monhait is the CEO of Gift Biz Unwrapped and The Ribbon Printing and host of the Gift Biz Unwrapped Podcast. </p><p>She has been working in the retail and online spaces for over 25 years. After 15 years in corporate sales/marketing to both boutique shops and larger brands, she went on to open two profitable businesses of her own.</p><p>Today she owns The Ribbon Print Company, a gold-standard business offering custom ribbon printing systems so businesses can provide product personalization right in their store or craft studio. Sue has been identified as an industry leader and trendsetter. She has created her own proprietary software program, Design and Print™, and a specialty brand of ribbon, Pretty Print™ Ribbon, that is sold exclusively through The Ribbon Print Company. Other industry firsts are an online training program supporting customers worldwide as well as a membership Design Vault – again focused on the needs of their customer base.</p><p>Recently, Sue identified the need within the gifting, baking, crafting, and designing spaces, for a leader to help entrepreneurs set up their businesses to become profitable and sustainable entities. Pulling from her vast experience, she has started coaching and speaking to guide entrepreneurs who have a hobby or creative passion that they want to turn into a business. She also works with existing business owners who have gotten stuck or are looking for that one thing that’s needed for them to gain traction and move ahead.</p><p>As host of the Gift Biz Unwrapped Podcast, she provides free content weekly to assist those searching for answers on how to start and grow their business.</p><p><br/><b>In this episode, Sue shared:<br/></b><br/></p><p>➤  Research, planning and planting the seed (4:17)</p><p>➤  The growth of your business depends on your strategy on how to allocate the $$ that you have (10:56)</p><p>➤  Profitable from the very first gift basket sold (16:38)</p><p>➤  Position yourself to be able to be lucky (18:10)</p><p>➤  Built her unique like no other second business with a vision of going global (22:40)</p><p>➤  Focus on what she could afford financially without any external funds (25:26)</p><p>➤  Held back on multimillion $ revenue opportunities, instead, she chose to have a higher profit margin with lower revenue (35:27)</p><p>➤  Building her third business using the same financial concept with the 2 other businesses (42:38)</p><p>➤  Why it is important not to commingle financial information between businesses (43:18)</p><p>➤  How she manages her 6 figures inventory (49:37)</p><p>➤  The juggling acts of managing her cashflow (51:36)</p><p>➤  Why Sue started her online course “Makers MBA” (54:33)</p><p>➤  Sue’s advice in building a profitable product business (1:02:48)</p><p><br/><b>Connect with Sue:<br/></b><br/></p><p>➤  <a href='http://giftbizunwrapped.com/'>Website</a></p><p>➤  <a href='https://www.facebook.com/groups/giftbizbreeze'>Facebook</a></p><p>➤  <a href='https://instagram.com/giftbizgal/'>Instagram</a></p><p>➤  <a href='https://www.linkedin.com/in/suemonhait'>LinkedIn</a></p><p>➤  <a href='https://twitter.com/GiftBizGal'>Twitter</a></p><p>➤  <a href='http://giftbizunwrapped.com/podcast-2/'>The Gift Biz Unwrapped Podcast</a></p><p>➤  <a href='https://suemonhait.lpages.co/10ways-makemoresales/'>Free resource: 10 ways on how to make more sales</a></p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Building a Profitable 8 Figures Online Business and Accelerating Gender Equality Through Female Entrepreneurship - The Journey of Sigrun (Financial Vision)</title>
			<itunes:title>Building a Profitable 8 Figures Online Business and Accelerating Gender Equality Through Female Entrepreneurship - The Journey of Sigrun (Financial Vision)</itunes:title>
			<pubDate>Thu, 17 Oct 2019 04:00:00 GMT</pubDate>
			<itunes:duration>1:10:27</itunes:duration>
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			<itunes:episode>32</itunes:episode>
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			<description><![CDATA[<p>Sigrun is the leading business mentors for female online entrepreneurs in Europe, TEDx speaker, and host of the Sigrun Show podcast. In 2014, Sigrun started her online business and within 4 years she built a 7 figure business helping women from all over the world. Her signature program is SOMBA, Sigrun’s Online MBA, and her other programs are SOMBA Momentum, a group coaching program, VIP Mastermind, a mastermind program, and Mastermind Retreat Iceland, a six-day business retreat in Iceland.</p><p><br/></p><p><b>In this episode, Sigrun shared:</b></p><p>➤  Became the CEO of a start-up company with too many financial mistakes <b>(25:28)</b></p><p>➤  Turned around a loss position company within 11 months <b>(26:55)</b></p><p>➤  Her vision to build a $1M business <b>(34:03)</b></p><p>➤  Started her online business by being resourceful to other women <b>(40:47)</b></p><p>➤  Got her first paying client at $180/hour <b>(43:18)</b></p><p>➤  Built her list from 300 to 2000 through a weekly webinar but she wasn’t happy <b>(47:14)</b></p><p>➤  Why her online course failed <b>(51:12)</b></p><p>➤  The best program to start if you are a new digital entrepreneur <b>(52:07)</b></p><p>➤  The first 6 figures year <b>(57:59)</b></p><p>➤  The birth of SOMBA <b>(1:02:07)</b></p><p>➤  Why she chooses to strategically run a high operating cost <b>(1:08:01)</b></p><p>➤  Doing her live events to achieve her greater purpose <b>(1:09:43)</b></p><p>➤  We are all special women, but you need to be fired up <b>(1:11:32)</b></p><p>➤  Her mission to accelerate gender equality through female entrepreneurship <b>(1:12:17)</b></p><p><br/></p><p><b>Connect with Sigrun:</b></p><p><br/></p><p>➤  <a href='https://www.sigrun.com/'>Website</a></p><p>➤  <a href='https://www.facebook.com/sigruncom'>Facebook</a></p><p>➤  <a href='https://www.instagram.com/sigruncom/'>Instagram</a></p><p>➤  <a href='https://twitter.com/sigruncom'>Twitter</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Sigrun is the leading business mentors for female online entrepreneurs in Europe, TEDx speaker, and host of the Sigrun Show podcast. In 2014, Sigrun started her online business and within 4 years she built a 7 figure business helping women from all over the world. Her signature program is SOMBA, Sigrun’s Online MBA, and her other programs are SOMBA Momentum, a group coaching program, VIP Mastermind, a mastermind program, and Mastermind Retreat Iceland, a six-day business retreat in Iceland.</p><p><br/></p><p><b>In this episode, Sigrun shared:</b></p><p>➤  Became the CEO of a start-up company with too many financial mistakes <b>(25:28)</b></p><p>➤  Turned around a loss position company within 11 months <b>(26:55)</b></p><p>➤  Her vision to build a $1M business <b>(34:03)</b></p><p>➤  Started her online business by being resourceful to other women <b>(40:47)</b></p><p>➤  Got her first paying client at $180/hour <b>(43:18)</b></p><p>➤  Built her list from 300 to 2000 through a weekly webinar but she wasn’t happy <b>(47:14)</b></p><p>➤  Why her online course failed <b>(51:12)</b></p><p>➤  The best program to start if you are a new digital entrepreneur <b>(52:07)</b></p><p>➤  The first 6 figures year <b>(57:59)</b></p><p>➤  The birth of SOMBA <b>(1:02:07)</b></p><p>➤  Why she chooses to strategically run a high operating cost <b>(1:08:01)</b></p><p>➤  Doing her live events to achieve her greater purpose <b>(1:09:43)</b></p><p>➤  We are all special women, but you need to be fired up <b>(1:11:32)</b></p><p>➤  Her mission to accelerate gender equality through female entrepreneurship <b>(1:12:17)</b></p><p><br/></p><p><b>Connect with Sigrun:</b></p><p><br/></p><p>➤  <a href='https://www.sigrun.com/'>Website</a></p><p>➤  <a href='https://www.facebook.com/sigruncom'>Facebook</a></p><p>➤  <a href='https://www.instagram.com/sigruncom/'>Instagram</a></p><p>➤  <a href='https://twitter.com/sigruncom'>Twitter</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Building a Profitable Call Center Agency to Inspire Other Women to Dream Big - The Journey of Cathy Karabetsos (Financial Vision)</title>
			<itunes:title>Building a Profitable Call Center Agency to Inspire Other Women to Dream Big - The Journey of Cathy Karabetsos (Financial Vision)</itunes:title>
			<pubDate>Thu, 10 Oct 2019 04:00:00 GMT</pubDate>
			<itunes:duration>45:30</itunes:duration>
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			<acast:episodeId>61868d38191fd30013f8b44b</acast:episodeId>
			<acast:showId>61868d2bd3839a0013af22a7</acast:showId>
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			<itunes:episode>31</itunes:episode>
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			<description><![CDATA[<p>Cathy Karabetsos is the CEO and founder of <a href='https://www.qcssinc.com/'>QCSS</a>, an industry-leading USA Based call center agency in 1991. By 2015, QCSS was doing almost six million dollars in business and growing at a rate of 197%, landing twice on the coveted INC 5000 listing. She used her passion to find purpose. Besides being the founder of the leading call center in the United States, Cathy is a mother of seven and is the host of the podcast, <a href='https://cathykarabetsos.com/'>Go Big or Go Broke</a>. She knows first-hand about balancing work and life and being able to grow something from nothing.</p><p><br/></p><p><b>In this episode, Cathy shared:</b></p><p><b>➤</b> Cathy’s WHY <b>(6:55)</b></p><p><b>➤</b> Her husband pushed her to enter into a contest <b>(7:45)</b></p><p><b>➤</b> The big challenge while growing her business <b>(10:45)</b></p><p><b>➤</b> Balancing the cash flow when dealing with big clients <b>(12:41)</b></p><p><b>➤</b> Managing financial self-care in the early years <b>(16:00)</b></p><p><b>➤</b> The trouble comes when you don’t take action <b>(19:12)</b></p><p><b>➤</b> Exit strategy? I’m only getting warmed up <b>(22:52)<br/></b><br/><b>➤</b> Building an empire, a mom to 7 children and a wife <b>(23:38)</b></p><p><b>➤</b> Being an 85% businesswoman, mom, and wife <b>(26:39)</b></p><p><b>➤</b> The foundation of her happy marriage <b>(32:33)</b></p><p><b>➤</b> Go big or go broke - it isn’t what you think <b>(38:17)<br/><br/>➤</b> Carrying her mission through her business <b>(40:32)</b></p><p><br/></p><p><b>Connect with Cathy:</b></p><p><b>➤</b> <a href='https://www.qcssinc.com'>Website</a></p><p><b>➤</b> <a href='https://www.facebook.com/catherine.karabetsos'>Facebook</a></p><p><b>➤</b> <a href='https://twitter.com/ckarabetsos1'>Twitter</a></p><p><b>➤</b> <a href='https://www.linkedin.com/in/cathykarabetsos/'>Linkedin</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Cathy Karabetsos is the CEO and founder of <a href='https://www.qcssinc.com/'>QCSS</a>, an industry-leading USA Based call center agency in 1991. By 2015, QCSS was doing almost six million dollars in business and growing at a rate of 197%, landing twice on the coveted INC 5000 listing. She used her passion to find purpose. Besides being the founder of the leading call center in the United States, Cathy is a mother of seven and is the host of the podcast, <a href='https://cathykarabetsos.com/'>Go Big or Go Broke</a>. She knows first-hand about balancing work and life and being able to grow something from nothing.</p><p><br/></p><p><b>In this episode, Cathy shared:</b></p><p><b>➤</b> Cathy’s WHY <b>(6:55)</b></p><p><b>➤</b> Her husband pushed her to enter into a contest <b>(7:45)</b></p><p><b>➤</b> The big challenge while growing her business <b>(10:45)</b></p><p><b>➤</b> Balancing the cash flow when dealing with big clients <b>(12:41)</b></p><p><b>➤</b> Managing financial self-care in the early years <b>(16:00)</b></p><p><b>➤</b> The trouble comes when you don’t take action <b>(19:12)</b></p><p><b>➤</b> Exit strategy? I’m only getting warmed up <b>(22:52)<br/></b><br/><b>➤</b> Building an empire, a mom to 7 children and a wife <b>(23:38)</b></p><p><b>➤</b> Being an 85% businesswoman, mom, and wife <b>(26:39)</b></p><p><b>➤</b> The foundation of her happy marriage <b>(32:33)</b></p><p><b>➤</b> Go big or go broke - it isn’t what you think <b>(38:17)<br/><br/>➤</b> Carrying her mission through her business <b>(40:32)</b></p><p><br/></p><p><b>Connect with Cathy:</b></p><p><b>➤</b> <a href='https://www.qcssinc.com'>Website</a></p><p><b>➤</b> <a href='https://www.facebook.com/catherine.karabetsos'>Facebook</a></p><p><b>➤</b> <a href='https://twitter.com/ckarabetsos1'>Twitter</a></p><p><b>➤</b> <a href='https://www.linkedin.com/in/cathykarabetsos/'>Linkedin</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>The 3 Financial Pillars To Grow A Sustainable Business</title>
			<itunes:title>The 3 Financial Pillars To Grow A Sustainable Business</itunes:title>
			<pubDate>Thu, 03 Oct 2019 04:00:00 GMT</pubDate>
			<itunes:duration>14:56</itunes:duration>
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			<acast:episodeId>61868d38191fd30013f8b44c</acast:episodeId>
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			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>30</itunes:episode>
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			<description><![CDATA[<p>You have done a great job of taking care of yourself financially. You know where your business stands at every moment. You have processes to grow your financial confidence. What is the next financial step in building a sustainable business?</p><p>In episode # 20, I talked about what is financial self-care, why it is important for the well-being of every female CEOs and how to exercise financial self-care in your business. </p><p>I am grateful for all my guests in episode 21 to episode 29, who openly talked about their journey to financial clarity and financial confidence. </p><p>In this third solo episode, I shared the following key points:</p><p>1. How to calculate profitability by product, service or client<br/>2. What do you need to include in your pricing formula<br/>3. How to prepare for survival mode for an event outside your control<br/>4. What would the best and fastest ways to gain financial confidence when finance is not your superpower</p><p>As you are planning for 2020, start thinking about your why and how to align your why to your financial vision. In the month of October, my guests shared their grand purpose, cause or belief that keeps them going every day. </p><p>Let’s continue your journey in building a sustainable business and sustainable life through the power of finance. Be Confidence. Don’t give up on your dream.</p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>You have done a great job of taking care of yourself financially. You know where your business stands at every moment. You have processes to grow your financial confidence. What is the next financial step in building a sustainable business?</p><p>In episode # 20, I talked about what is financial self-care, why it is important for the well-being of every female CEOs and how to exercise financial self-care in your business. </p><p>I am grateful for all my guests in episode 21 to episode 29, who openly talked about their journey to financial clarity and financial confidence. </p><p>In this third solo episode, I shared the following key points:</p><p>1. How to calculate profitability by product, service or client<br/>2. What do you need to include in your pricing formula<br/>3. How to prepare for survival mode for an event outside your control<br/>4. What would the best and fastest ways to gain financial confidence when finance is not your superpower</p><p>As you are planning for 2020, start thinking about your why and how to align your why to your financial vision. In the month of October, my guests shared their grand purpose, cause or belief that keeps them going every day. </p><p>Let’s continue your journey in building a sustainable business and sustainable life through the power of finance. Be Confidence. Don’t give up on your dream.</p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>How to Build a Pipeline of Clients Through Referrals and Scaling Through Collaboration - The Journey of Wendy Buchanan (Financial Confidence)</title>
			<itunes:title>How to Build a Pipeline of Clients Through Referrals and Scaling Through Collaboration - The Journey of Wendy Buchanan (Financial Confidence)</itunes:title>
			<pubDate>Thu, 26 Sep 2019 04:00:00 GMT</pubDate>
			<itunes:duration>1:03:46</itunes:duration>
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			<itunes:episode>29</itunes:episode>
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			<description><![CDATA[<p>Honored as the Trailblazing Entrepreneur for Women in Canadian Optical, Wendy Buchanan is the founder and creative force behind Perceptions Eyewear Inc.; a mobile eyewear boutique™.</p><p>She is a Licensed Optician and Image Consultant. In 1997, Wendy combined her passion for people and her love of the image world with her experienced optical training to launch a fun, personalized, one-of-a-kind eyewear styling service in Toronto, Canada.  <br/><br/>When you start a business that requires inventories of your product, you must be extra strategic on how you spend your money. Your ability to manage inventory is the key to your cash flow success. </p><p><b>In this episode, Wendy shared:<br/><br/></b>1.  How to successfully build a pipeline of clients through referrals and repeat clients over 2 decades<br/>2.  What does scaling up through collaboration without managing any employee mean<br/>3.  What happened when she realized going bigger is not always the best choice<br/>4.  How did she manage her profitability and cash flow while she has to carry inventories of hundreds of eyewear</p><p> <b>Connect with Wendy:<br/>     </b>-  <a href='https://perceptionseyewear.com'>Website</a></p><p>     -  <a href='http://www.youtube.com/wendybuchanan'>YouTube</a></p><p>     -  <a href='https://www.instagram.com/eyewear_expert/'>Instagram</a></p><p>     -  <a href='https://www.facebook.com/WendyBuchananEIE/'>Facebook</a></p><p>     -  <a href='https://twitter.com/WendyBuchanan'>Twitter</a></p><p>     -  <a href='https://www.linkedin.com/in/wendy-buchanan/'>LinkedIn</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Honored as the Trailblazing Entrepreneur for Women in Canadian Optical, Wendy Buchanan is the founder and creative force behind Perceptions Eyewear Inc.; a mobile eyewear boutique™.</p><p>She is a Licensed Optician and Image Consultant. In 1997, Wendy combined her passion for people and her love of the image world with her experienced optical training to launch a fun, personalized, one-of-a-kind eyewear styling service in Toronto, Canada.  <br/><br/>When you start a business that requires inventories of your product, you must be extra strategic on how you spend your money. Your ability to manage inventory is the key to your cash flow success. </p><p><b>In this episode, Wendy shared:<br/><br/></b>1.  How to successfully build a pipeline of clients through referrals and repeat clients over 2 decades<br/>2.  What does scaling up through collaboration without managing any employee mean<br/>3.  What happened when she realized going bigger is not always the best choice<br/>4.  How did she manage her profitability and cash flow while she has to carry inventories of hundreds of eyewear</p><p> <b>Connect with Wendy:<br/>     </b>-  <a href='https://perceptionseyewear.com'>Website</a></p><p>     -  <a href='http://www.youtube.com/wendybuchanan'>YouTube</a></p><p>     -  <a href='https://www.instagram.com/eyewear_expert/'>Instagram</a></p><p>     -  <a href='https://www.facebook.com/WendyBuchananEIE/'>Facebook</a></p><p>     -  <a href='https://twitter.com/WendyBuchanan'>Twitter</a></p><p>     -  <a href='https://www.linkedin.com/in/wendy-buchanan/'>LinkedIn</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>How to Prepare for a Recession - The Journey of LuAnn Nigara (Financial Confidence)</title>
			<itunes:title>How to Prepare for a Recession - The Journey of LuAnn Nigara (Financial Confidence)</itunes:title>
			<pubDate>Thu, 19 Sep 2019 04:00:00 GMT</pubDate>
			<itunes:duration>1:13:33</itunes:duration>
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			<itunes:episode>28</itunes:episode>
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			<description><![CDATA[<p>LuAnn began her career more than thirty years ago as a co-owner of <a href='http://windowworks-nj.com/'>Window Works</a>, award-winning window treatment and awning retailer in Livingston, NJ. She’s also the host of <a href='https://luannnigara.com/book/'>the top-rated interior design podcast</a>, A Well-Designed Business®.</p><p>LuAnn is a <a href='https://luannnigara.com/hire-luann/'>sought-after speaker</a> with topics ranging from client acquisition, keys to effective project management, the art of the high-ticket sale and her 3 keys to excellence in leadership and author of two books. Her first book, <a href='https://amzn.to/2Hcd0Op'>The Making of A Well-Designed Business®</a>, is an Amazon #1-rated international bestseller and her second book, <a href='https://amzn.to/2D90uOB'>A Well-Designed Business®, The Power Talk Friday Experts</a> was released at her live business conference, <a href='https://luannnigara.com/article/luann-nigara-live/'>LuAnn Nigara Live, It’s About the Conversation</a> held in Short Hills, NJ March 2019.<br/><br/>LuAnn and I talked about all the main points she wrote in her first book, such as lessons on business leadership, how to set up business systems and processes, how to find your ideal client and as important, how to attract your ideal client and most important of all, how she and her partners translate those lessons into financial numbers, then use the financial numbers to guide their success in building Window Works. </p><p><b>In this episode, LuAnn shared:<br/><br/></b>1.  What is the benefit of being part of a franchise and how to build a successful franchise business<br/>2.  How does Window Works motivate their sales team to ensure they become part of the business<br/>3.  How does Window Works differentiate themselves from others who are selling the exact same products<br/>4.  What were the financial steps taken by LuAnn and her partners to survive the 2008 financial crisis <br/>5.  How to continue carrying your brand legacy during recession time<br/>6.  Why does a business need a line of credit and how to use the line of credit responsibly<br/>7.  How to strategically use different financial scenario to grow your business<br/>8.  What is the right process to create a solid annual budget<br/>9.  How did LuAnn pitch to her business partner in creating a profitable podcast.</p><p><b>Connect with LuAnn:</b></p><p>   -   <a href='http://luannnigara.com/'>Website</a></p><p>   -   <a href='https://www.instagram.com/luannnigara/'>Instagram</a></p><p>   -   <a href='https://business.facebook.com/awelldesignedbusiness/?business_id=1744159402366252&amp;ref=bookmarks'>Facebook</a></p><p>   -   <a href='https://www.linkedin.com/in/windowworks/'>LinkedIn</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>LuAnn began her career more than thirty years ago as a co-owner of <a href='http://windowworks-nj.com/'>Window Works</a>, award-winning window treatment and awning retailer in Livingston, NJ. She’s also the host of <a href='https://luannnigara.com/book/'>the top-rated interior design podcast</a>, A Well-Designed Business®.</p><p>LuAnn is a <a href='https://luannnigara.com/hire-luann/'>sought-after speaker</a> with topics ranging from client acquisition, keys to effective project management, the art of the high-ticket sale and her 3 keys to excellence in leadership and author of two books. Her first book, <a href='https://amzn.to/2Hcd0Op'>The Making of A Well-Designed Business®</a>, is an Amazon #1-rated international bestseller and her second book, <a href='https://amzn.to/2D90uOB'>A Well-Designed Business®, The Power Talk Friday Experts</a> was released at her live business conference, <a href='https://luannnigara.com/article/luann-nigara-live/'>LuAnn Nigara Live, It’s About the Conversation</a> held in Short Hills, NJ March 2019.<br/><br/>LuAnn and I talked about all the main points she wrote in her first book, such as lessons on business leadership, how to set up business systems and processes, how to find your ideal client and as important, how to attract your ideal client and most important of all, how she and her partners translate those lessons into financial numbers, then use the financial numbers to guide their success in building Window Works. </p><p><b>In this episode, LuAnn shared:<br/><br/></b>1.  What is the benefit of being part of a franchise and how to build a successful franchise business<br/>2.  How does Window Works motivate their sales team to ensure they become part of the business<br/>3.  How does Window Works differentiate themselves from others who are selling the exact same products<br/>4.  What were the financial steps taken by LuAnn and her partners to survive the 2008 financial crisis <br/>5.  How to continue carrying your brand legacy during recession time<br/>6.  Why does a business need a line of credit and how to use the line of credit responsibly<br/>7.  How to strategically use different financial scenario to grow your business<br/>8.  What is the right process to create a solid annual budget<br/>9.  How did LuAnn pitch to her business partner in creating a profitable podcast.</p><p><b>Connect with LuAnn:</b></p><p>   -   <a href='http://luannnigara.com/'>Website</a></p><p>   -   <a href='https://www.instagram.com/luannnigara/'>Instagram</a></p><p>   -   <a href='https://business.facebook.com/awelldesignedbusiness/?business_id=1744159402366252&amp;ref=bookmarks'>Facebook</a></p><p>   -   <a href='https://www.linkedin.com/in/windowworks/'>LinkedIn</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Cashflow Stress Kills Your Creativity and Financial Confidence - The Journey of Megan Auman (Financial Confidence)</title>
			<itunes:title>Cashflow Stress Kills Your Creativity and Financial Confidence - The Journey of Megan Auman (Financial Confidence)</itunes:title>
			<pubDate>Thu, 12 Sep 2019 04:00:00 GMT</pubDate>
			<itunes:duration>57:29</itunes:duration>
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			<itunes:episode>27</itunes:episode>
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			<description><![CDATA[<p>Megan Auman is a jewelry designer, metalsmith, educator and entrepreneur with over a decade of experience in selling art through a variety of channels. Currently, Megan is running <a href='http://www.meganauman.com/'>her eponymous jewelry line</a> and the online community <a href='https://artistsandprofitmakers.com/'>Artists &amp; Profit Makers</a> for fellow creatives who sell high-end products. A best-selling CreativeLive instructor, her designs have been featured in Elle Decor, Better Homes &amp; Gardens, Cooking Light and on top-rated blogs like Design*Sponge.</p><p>Megan shared in this interview that she likes spending her money, but she knows that financial stress does not help her creativity. </p><p><b>In this episode, Megan shared:<br/><br/></b>1.  How is Megan able to charge premium pricing for her jewelry from the very beginning<br/><br/>2.  What are the impacts of Etsy and mass-produced products to the creative maker<br/><br/>3.  What is Megan’s advice to the creative maker entrepreneur to bridge the gap between capital outlays and cash inflow to the business<br/><br/>4.  What process did she build in to counter-act her spending habits and yet able to have the financial confidence to grow her jewelry and coaching business</p><p><b>Connect with Megan:<br/></b><br/></p><p>-  <a href='http://www.meganauman.com'>Website</a></p><p>-  <a href='https://www.facebook.com/meganauman'>Facebook</a></p><p>-  <a href='https://www.instagram.com/meganauman/'>Instagram</a></p><p>-  <a href='https://twitter.com/meganauman'>Twitter</a></p><p>-  <a href='http://pinterest.com/meganauman'>Pinterest</a></p><p>-  <a href='https://www.linkedin.com/in/megan-auman-82218a17/'>LinkedIn</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Megan Auman is a jewelry designer, metalsmith, educator and entrepreneur with over a decade of experience in selling art through a variety of channels. Currently, Megan is running <a href='http://www.meganauman.com/'>her eponymous jewelry line</a> and the online community <a href='https://artistsandprofitmakers.com/'>Artists &amp; Profit Makers</a> for fellow creatives who sell high-end products. A best-selling CreativeLive instructor, her designs have been featured in Elle Decor, Better Homes &amp; Gardens, Cooking Light and on top-rated blogs like Design*Sponge.</p><p>Megan shared in this interview that she likes spending her money, but she knows that financial stress does not help her creativity. </p><p><b>In this episode, Megan shared:<br/><br/></b>1.  How is Megan able to charge premium pricing for her jewelry from the very beginning<br/><br/>2.  What are the impacts of Etsy and mass-produced products to the creative maker<br/><br/>3.  What is Megan’s advice to the creative maker entrepreneur to bridge the gap between capital outlays and cash inflow to the business<br/><br/>4.  What process did she build in to counter-act her spending habits and yet able to have the financial confidence to grow her jewelry and coaching business</p><p><b>Connect with Megan:<br/></b><br/></p><p>-  <a href='http://www.meganauman.com'>Website</a></p><p>-  <a href='https://www.facebook.com/meganauman'>Facebook</a></p><p>-  <a href='https://www.instagram.com/meganauman/'>Instagram</a></p><p>-  <a href='https://twitter.com/meganauman'>Twitter</a></p><p>-  <a href='http://pinterest.com/meganauman'>Pinterest</a></p><p>-  <a href='https://www.linkedin.com/in/megan-auman-82218a17/'>LinkedIn</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Financial self-care. Financial clarity. WHAT IS NEXT?</title>
			<itunes:title>Financial self-care. Financial clarity. WHAT IS NEXT?</itunes:title>
			<pubDate>Fri, 06 Sep 2019 21:00:00 GMT</pubDate>
			<itunes:duration>1:36</itunes:duration>
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			<acast:showId>61868d2bd3839a0013af22a7</acast:showId>
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			<description><![CDATA[<p>After uncovering financial self-care in July and financial clarity in August, my guests and I are uncovering the financial confidence to strategically grow a business to the next level.</p><p>Financial confidence is the next big thing after you know how to take care of yourself financially and how to grow your business with a clear financial picture</p><p>Head on to <a href='https://www.christinasjahli.com/herceojourneypodcast'>https://www.christinasjahli.com/herceojourneypodcast</a> to listen to my guests and I talk about the money side of their businesses in ways you&apos;ve always wanted to know about, but wouldn&apos;t dare ask. </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>After uncovering financial self-care in July and financial clarity in August, my guests and I are uncovering the financial confidence to strategically grow a business to the next level.</p><p>Financial confidence is the next big thing after you know how to take care of yourself financially and how to grow your business with a clear financial picture</p><p>Head on to <a href='https://www.christinasjahli.com/herceojourneypodcast'>https://www.christinasjahli.com/herceojourneypodcast</a> to listen to my guests and I talk about the money side of their businesses in ways you&apos;ve always wanted to know about, but wouldn&apos;t dare ask. </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Letting Go of the Number Devil Inside Your Mind to Gain More Financial Confidence in Your Business - The Journey of Tracy Bell (Financial Clarity)</title>
			<itunes:title>Letting Go of the Number Devil Inside Your Mind to Gain More Financial Confidence in Your Business - The Journey of Tracy Bell (Financial Clarity)</itunes:title>
			<pubDate>Thu, 05 Sep 2019 04:00:00 GMT</pubDate>
			<itunes:duration>58:18</itunes:duration>
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			<itunes:episode>26</itunes:episode>
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			<description><![CDATA[<p>Tracy Bell is a corporate exec turned start-up CEO.</p><p>In 2016, a health scare in the family prompted Tracy and her husband to reimagine the way tea is processed in an effort to extract more antioxidants. That concept led to the creation of a new category of tea - called Fresh-Leaf TEA - and a product that is being called “the future of tea” by industry leaders. In 2017 their innovation was named Best New Product at the premier event in the world for specialty teas (World Tea Expo). And in 2018 Millennia TEA won an outstanding business award from the Saint John Region Chamber of Commerce.</p><p>Numbers are not her favorite topic, but Tracy learned very quickly the importance of financial numbers to build her dream business. </p><p><b>In this episode, we talked about:<br/><br/></b>1.  What are the fundamentals of building a sustainable and scalable business<br/>2.  The importance of going back to her WHY<br/>3.  Why saying YES to every opportunity is not good for your business<br/>4.  What is financial modeling<br/>5.  What are the benefits of having a financial model, especially when she has a big vision</p><p><b>Connect with Tracy:</b></p><p>-  <a href='https://millenniatea.com'>Website</a></p><p>-  <a href='https://www.facebook.com/MillenniaTEA/'>Facebook</a></p><p>-  <a href='https://www.instagram.com/millennia_tea/'>Instagram</a></p><p>-  <a href='https://twitter.com/millennia_tea/'>Twitter</a></p><p>-  <a href='https://www.linkedin.com/in/tracybell10/'>Linkedin</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Tracy Bell is a corporate exec turned start-up CEO.</p><p>In 2016, a health scare in the family prompted Tracy and her husband to reimagine the way tea is processed in an effort to extract more antioxidants. That concept led to the creation of a new category of tea - called Fresh-Leaf TEA - and a product that is being called “the future of tea” by industry leaders. In 2017 their innovation was named Best New Product at the premier event in the world for specialty teas (World Tea Expo). And in 2018 Millennia TEA won an outstanding business award from the Saint John Region Chamber of Commerce.</p><p>Numbers are not her favorite topic, but Tracy learned very quickly the importance of financial numbers to build her dream business. </p><p><b>In this episode, we talked about:<br/><br/></b>1.  What are the fundamentals of building a sustainable and scalable business<br/>2.  The importance of going back to her WHY<br/>3.  Why saying YES to every opportunity is not good for your business<br/>4.  What is financial modeling<br/>5.  What are the benefits of having a financial model, especially when she has a big vision</p><p><b>Connect with Tracy:</b></p><p>-  <a href='https://millenniatea.com'>Website</a></p><p>-  <a href='https://www.facebook.com/MillenniaTEA/'>Facebook</a></p><p>-  <a href='https://www.instagram.com/millennia_tea/'>Instagram</a></p><p>-  <a href='https://twitter.com/millennia_tea/'>Twitter</a></p><p>-  <a href='https://www.linkedin.com/in/tracybell10/'>Linkedin</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[Don't Give Up Your Business Dream Instead Get Financial Clarity and Move Forward - The Journey of Nicola Watson (Financial Clarity)]]></title>
			<itunes:title><![CDATA[Don't Give Up Your Business Dream Instead Get Financial Clarity and Move Forward - The Journey of Nicola Watson (Financial Clarity)]]></itunes:title>
			<pubDate>Thu, 29 Aug 2019 04:00:00 GMT</pubDate>
			<itunes:duration>49:18</itunes:duration>
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			<itunes:episode>25</itunes:episode>
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			<description><![CDATA[<p>Nicola Watson is the CEO and founder of Le Fashion Lab, a fashion design school in Atlanta, GA.  A certified project management professional (PMP), Nicola started Le Fashion Lab to create more options for studying fashion – more affordable, fewer prerequisites, no more waste of time and money. She created the syllabi and curriculum for all the classes, with a step-by-step approach to perfecting students’ skills in the most efficient manner possible – doing away with all the unnecessary prerequisites that keep students away from achieving their fashion goal. Additionally, she added a key component that is missing from a traditional fashion college education – a thorough understanding of the designer as a business owner and entrepreneur. She is also the author of “Fashion Designer Career Guide: Insider Tips for Fashion Career Planning.</p><p>Nicola has always been disciplined with her spending habits. Yet, when she was about to have her first baby, her design school business lost money instead of breakeven as in the previous years. Fortunately, a business coach guided her to put her vision to a clear financial picture. </p><p><b>In this episode, we talked about:</b></p><p>1.  What was her reason to find a business coach<br/>2.  What did she realize after her financial clarity moment <br/>3.  How did she turn around a loss business into a six figures profitable business within a year<br/>4.  What happened when she understood who should be her ideal students</p><p><b>Connect with Nicola:</b></p><p>-  <a href='http://www.lefashionlab.com'>Website</a></p><p>-  <a href='https://www.instagram.com/le_fashion_lab/'>Instagram</a></p><p>-  <a href='https://www.facebook.com/lefashionlabfashionschool/'>Facebook</a></p><p>-  <a href='https://twitter.com/lefashionlab'>Twitter</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Nicola Watson is the CEO and founder of Le Fashion Lab, a fashion design school in Atlanta, GA.  A certified project management professional (PMP), Nicola started Le Fashion Lab to create more options for studying fashion – more affordable, fewer prerequisites, no more waste of time and money. She created the syllabi and curriculum for all the classes, with a step-by-step approach to perfecting students’ skills in the most efficient manner possible – doing away with all the unnecessary prerequisites that keep students away from achieving their fashion goal. Additionally, she added a key component that is missing from a traditional fashion college education – a thorough understanding of the designer as a business owner and entrepreneur. She is also the author of “Fashion Designer Career Guide: Insider Tips for Fashion Career Planning.</p><p>Nicola has always been disciplined with her spending habits. Yet, when she was about to have her first baby, her design school business lost money instead of breakeven as in the previous years. Fortunately, a business coach guided her to put her vision to a clear financial picture. </p><p><b>In this episode, we talked about:</b></p><p>1.  What was her reason to find a business coach<br/>2.  What did she realize after her financial clarity moment <br/>3.  How did she turn around a loss business into a six figures profitable business within a year<br/>4.  What happened when she understood who should be her ideal students</p><p><b>Connect with Nicola:</b></p><p>-  <a href='http://www.lefashionlab.com'>Website</a></p><p>-  <a href='https://www.instagram.com/le_fashion_lab/'>Instagram</a></p><p>-  <a href='https://www.facebook.com/lefashionlabfashionschool/'>Facebook</a></p><p>-  <a href='https://twitter.com/lefashionlab'>Twitter</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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		<item>
			<title>Become Friends with your UGLY Numbers - The Journey of Veronica Staudt (Financial Clarity)</title>
			<itunes:title>Become Friends with your UGLY Numbers - The Journey of Veronica Staudt (Financial Clarity)</itunes:title>
			<pubDate>Thu, 22 Aug 2019 04:00:00 GMT</pubDate>
			<itunes:duration>1:09:37</itunes:duration>
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			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>24</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/61868d2bd3839a0013af22a7/61868d38191fd30013f8b453.jpg"/>
			<description><![CDATA[<p>Veronica Staudt has worked in the jewelry, accessories, personal shopping, and styling industry for over 20 years. As an expert in vintage fashion accessories, she focuses on styling her clients in one of a kind looks while preserving the story behind each unique piece&apos;s design by instilling the legacy and history for the wearer. She has worked with J. CREW, and other retailers styling vintage pieces and their clothing. She also works with private clients all over the world in person and virtually. </p><p>Her passion is helping women look and feel their best every day while dressing in details. She proudly founded Vintage Meet Modern in 2009. Vintage Meet Modern is a  company focused on bringing a curated collection of designer and vintage jewelry that can&apos;t be replicated anywhere else the same way while also inspiring women on how to wear their collections. They are grateful to be part of the growing sustainable fashion movement and are committed to the history and the preservation of these beautiful pieces as well.</p><p>Veronica admitted that she made several financial mistakes which caused her to hit rock bottom. In order to turn around her business, she had to face the “unpleasant” financial numbers to get clarity on her next step. </p><p>In this episode, we talked about:</p><p>1. Why Key Performance Indicators (KPIs) are important for Veronica<br/>2. How does Veronica manage her business cash flow so she can purchase high ticket inventory items<br/>3. How did the “unpleasant” financial numbers help her to move forward the business<br/>4. What did she do to create a team culture where everybody is here to win<br/>5. Why long-term financial planning is important to any business owner</p><p><b>Connect with Veronica</b></p><p><a href='https://www.vintagemeetmodern.com'>Website</a>  </p><p><a href='https://www.instagram.com/VintageMeetModern/'>Instagram Vintage Meet Modern</a> <br/><br/><a href='https://www.instagram.com/veronicastaudt/'>Instagram Veronica Staudt</a> </p><p><a href='https://www.facebook.com/VintageMeetModern'>Facebook Vintage Meet Modern</a><br/>  <br/><a href='https://www.facebook.com/veronica.zielinskistaudt'>Facebook Veronica Staudt</a></p><p><a href='https://www.linkedin.com/in/veronica-staudt-1b8990156/'>LinkedIn</a></p><p><a href='https://www.youtube.com/channel/UCRWj2B8VC5qfmxOWHnHBldQ'>YouTube</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Veronica Staudt has worked in the jewelry, accessories, personal shopping, and styling industry for over 20 years. As an expert in vintage fashion accessories, she focuses on styling her clients in one of a kind looks while preserving the story behind each unique piece&apos;s design by instilling the legacy and history for the wearer. She has worked with J. CREW, and other retailers styling vintage pieces and their clothing. She also works with private clients all over the world in person and virtually. </p><p>Her passion is helping women look and feel their best every day while dressing in details. She proudly founded Vintage Meet Modern in 2009. Vintage Meet Modern is a  company focused on bringing a curated collection of designer and vintage jewelry that can&apos;t be replicated anywhere else the same way while also inspiring women on how to wear their collections. They are grateful to be part of the growing sustainable fashion movement and are committed to the history and the preservation of these beautiful pieces as well.</p><p>Veronica admitted that she made several financial mistakes which caused her to hit rock bottom. In order to turn around her business, she had to face the “unpleasant” financial numbers to get clarity on her next step. </p><p>In this episode, we talked about:</p><p>1. Why Key Performance Indicators (KPIs) are important for Veronica<br/>2. How does Veronica manage her business cash flow so she can purchase high ticket inventory items<br/>3. How did the “unpleasant” financial numbers help her to move forward the business<br/>4. What did she do to create a team culture where everybody is here to win<br/>5. Why long-term financial planning is important to any business owner</p><p><b>Connect with Veronica</b></p><p><a href='https://www.vintagemeetmodern.com'>Website</a>  </p><p><a href='https://www.instagram.com/VintageMeetModern/'>Instagram Vintage Meet Modern</a> <br/><br/><a href='https://www.instagram.com/veronicastaudt/'>Instagram Veronica Staudt</a> </p><p><a href='https://www.facebook.com/VintageMeetModern'>Facebook Vintage Meet Modern</a><br/>  <br/><a href='https://www.facebook.com/veronica.zielinskistaudt'>Facebook Veronica Staudt</a></p><p><a href='https://www.linkedin.com/in/veronica-staudt-1b8990156/'>LinkedIn</a></p><p><a href='https://www.youtube.com/channel/UCRWj2B8VC5qfmxOWHnHBldQ'>YouTube</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title><![CDATA[Don't Increase Your Price Before You Understand Your Financial Numbers - The Journey of Christine Hansen (Financial Clarity)]]></title>
			<itunes:title><![CDATA[Don't Increase Your Price Before You Understand Your Financial Numbers - The Journey of Christine Hansen (Financial Clarity)]]></itunes:title>
			<pubDate>Thu, 15 Aug 2019 04:00:00 GMT</pubDate>
			<itunes:duration>53:34</itunes:duration>
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			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>23</itunes:episode>
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			<description><![CDATA[<p>Christine Hansen is a sleep expert to CEOs, Executives, athletes, and high achievers, who want to sleep but can’t. She has helped CEOs in the biggest organizations and most influential experts in Europe including Deloitte and Accenture. Her expertise has been featured in numerous international publications, such as Forbes, The Independent, The Guardian, Business Insider, National Geographic, Reader’s Digest, Elite Daily, Entrepreneur on fire and many more. Christine is a #1 Amazon best-selling author for her book Sleep Like A Boss-The Guide To Sleep For Busy Bosses and award-winning entrepreneur of the Coup de Coeur award of the Creative Young Entrepreneurs Luxembourg Awards. </p><p>Christine admitted that she hates numbers but she understands if she wants to grow her business to 7 figures, she must “force” herself to gain financial clarity in her business.</p><p>In this episode, Christine shared:</p><p>1.  How did financial clarity help her in creating a laser focus approach in marketing and pricing<br/>2.  Her biggest clarity moment after she increased her price from $800 to $10,000<br/>3.  Why she believes in no discount or lowering the price when you have a high-end product<br/>4.  How did she build a successful business with a small email list<br/>5.  Her reason to stop wasting money on paid advertising</p><p><b>Connect with Christine:</b></p><p>Website:  <a href='https://sleeplikeaboss.com/'>https://sleeplikeaboss.com</a></p><p>Facebook:  <a href='http://www.facebook.com/sleeplikeaboss'>http://www.facebook.com/sleeplikeaboss</a></p><p>Twitter:  <a href='http://www.twitter.com/bychristineh'>http://www.twitter.com/bychristineh</a></p><p>LinkedIn:  <a href='https://www.linkedin.com/in/bychristinehansen'>https://www.linkedin.com/in/bychristinehansen</a>  </p><p>Instagram:  <a href='https://www.instagram.com/sleeplikeaboss_'>https://www.instagram.com/sleeplikeaboss_</a>      </p><p>Pinterest:  <a href='http://www.pinterest.com/sleeplikeaboss'>http://www.pinterest.com/sleeplikeaboss</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Christine Hansen is a sleep expert to CEOs, Executives, athletes, and high achievers, who want to sleep but can’t. She has helped CEOs in the biggest organizations and most influential experts in Europe including Deloitte and Accenture. Her expertise has been featured in numerous international publications, such as Forbes, The Independent, The Guardian, Business Insider, National Geographic, Reader’s Digest, Elite Daily, Entrepreneur on fire and many more. Christine is a #1 Amazon best-selling author for her book Sleep Like A Boss-The Guide To Sleep For Busy Bosses and award-winning entrepreneur of the Coup de Coeur award of the Creative Young Entrepreneurs Luxembourg Awards. </p><p>Christine admitted that she hates numbers but she understands if she wants to grow her business to 7 figures, she must “force” herself to gain financial clarity in her business.</p><p>In this episode, Christine shared:</p><p>1.  How did financial clarity help her in creating a laser focus approach in marketing and pricing<br/>2.  Her biggest clarity moment after she increased her price from $800 to $10,000<br/>3.  Why she believes in no discount or lowering the price when you have a high-end product<br/>4.  How did she build a successful business with a small email list<br/>5.  Her reason to stop wasting money on paid advertising</p><p><b>Connect with Christine:</b></p><p>Website:  <a href='https://sleeplikeaboss.com/'>https://sleeplikeaboss.com</a></p><p>Facebook:  <a href='http://www.facebook.com/sleeplikeaboss'>http://www.facebook.com/sleeplikeaboss</a></p><p>Twitter:  <a href='http://www.twitter.com/bychristineh'>http://www.twitter.com/bychristineh</a></p><p>LinkedIn:  <a href='https://www.linkedin.com/in/bychristinehansen'>https://www.linkedin.com/in/bychristinehansen</a>  </p><p>Instagram:  <a href='https://www.instagram.com/sleeplikeaboss_'>https://www.instagram.com/sleeplikeaboss_</a>      </p><p>Pinterest:  <a href='http://www.pinterest.com/sleeplikeaboss'>http://www.pinterest.com/sleeplikeaboss</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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		<item>
			<title>Financial Clarity and Growth for a Boutique Photographer - The Journey of Trish Mennell (Financial Clarity)</title>
			<itunes:title>Financial Clarity and Growth for a Boutique Photographer - The Journey of Trish Mennell (Financial Clarity)</itunes:title>
			<pubDate>Thu, 08 Aug 2019 04:00:00 GMT</pubDate>
			<itunes:duration>51:46</itunes:duration>
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			<itunes:episode>22</itunes:episode>
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			<description><![CDATA[<p>Trish Mennell has cultivated a Private Client photography studio in Toronto by referral only since 2007.  She gains a loyal following amongst many families in Toronto and other cities who value proper preservation of their family memories.  Her clients appreciate a personal relationship with their photographer, capturing the stories of their family, luxury artwork created by hand just for them, the pleasure of creating a treasure trove of memories, and the guidance and care that Trish provides along the way.</p><p>When her marriage ended, Trish was forced to review her business finance so she can sustain her own life. Her financial clarity has changed her business and personal life for the better. </p><p>In this episode, Trish shared:</p><p>1.  How to fit your business into your life instead of the other way around<br/>2.  The impact of being too generous with her money and not having financial clarity<br/>3.  What pricing clarity means to a business<br/>4.  Steps she took to increase her price by 50%, yet continue to have a long list of clients</p><p><b>Connect with Trish:</b></p><p>Website:  <a href='http://trishmennell.com/'>http://trishmennell.com/</a></p><p>Instagram:  <a href='https://www.instagram.com/trishmennell/'>https://www.instagram.com/trishmennell/</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Trish Mennell has cultivated a Private Client photography studio in Toronto by referral only since 2007.  She gains a loyal following amongst many families in Toronto and other cities who value proper preservation of their family memories.  Her clients appreciate a personal relationship with their photographer, capturing the stories of their family, luxury artwork created by hand just for them, the pleasure of creating a treasure trove of memories, and the guidance and care that Trish provides along the way.</p><p>When her marriage ended, Trish was forced to review her business finance so she can sustain her own life. Her financial clarity has changed her business and personal life for the better. </p><p>In this episode, Trish shared:</p><p>1.  How to fit your business into your life instead of the other way around<br/>2.  The impact of being too generous with her money and not having financial clarity<br/>3.  What pricing clarity means to a business<br/>4.  Steps she took to increase her price by 50%, yet continue to have a long list of clients</p><p><b>Connect with Trish:</b></p><p>Website:  <a href='http://trishmennell.com/'>http://trishmennell.com/</a></p><p>Instagram:  <a href='https://www.instagram.com/trishmennell/'>https://www.instagram.com/trishmennell/</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Focusing on the Right Clients after a Financial Clarity Moment - The Journey of Vanessa Goh (Financial Clarity)</title>
			<itunes:title>Focusing on the Right Clients after a Financial Clarity Moment - The Journey of Vanessa Goh (Financial Clarity)</itunes:title>
			<pubDate>Thu, 01 Aug 2019 04:00:00 GMT</pubDate>
			<itunes:duration>51:15</itunes:duration>
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			<acast:episodeId>61868d38191fd30013f8b456</acast:episodeId>
			<acast:showId>61868d2bd3839a0013af22a7</acast:showId>
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			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>21</itunes:episode>
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			<description><![CDATA[<p>Vanessa Goh is the founder and creative force behind Vangoh Creative. It is a creative studio with a focus on branding, photography, UX/UI and web design, helping brands find their brilliance and define what makes their business great. Vanessa and her team are passionate about making waves with creative ideas and beautiful design, they also care about going deep - with design and marketing that works. At the end of the day, their goal is to help you solve creative problems and elevate your brand to inspire action from your customers.</p><p>As her business grows, Vanessa decided to take a step back from her creative role to the CEO role. And as a CEO, it is time for her to understand the business finance side of her business while making sure that her team is well supported. </p><p>In this episode, Vanessa shared:<br/><br/>1.  How did she build a boutique creative studio as a freelancer<br/>2.  How did she calculate her pricing in the past vs. now and what she did learn along the way<br/>3.  Why having fewer clients is great for her business and team<br/>4.  Why financial stability is important for her and her team<br/>5.  What did she learn about her business once she gets clear on the business finance side</p><p><b>Connect with Vannesa:</b></p><p>Website:  <a href='https://vangohcreative.com/'>https://vangohcreative.com</a></p><p>Facebook: <a href='https://www.facebook.com/creativegirlboss'>https://www.facebook.com/creativegirlboss</a></p><p>Instagram:  <a href='https://www.instagram.com/vangohcreative/'>https://www.instagram.com/vangohcreative/</a></p><p>Twitter:  <a href='https://twitter.com/vangohcreative'>https://twitter.com/vangohcreative</a></p><p>Pinterest:  <a href='https://www.pinterest.com/vangohcreative/'>https://www.pinterest.com/vangohcreative/</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Vanessa Goh is the founder and creative force behind Vangoh Creative. It is a creative studio with a focus on branding, photography, UX/UI and web design, helping brands find their brilliance and define what makes their business great. Vanessa and her team are passionate about making waves with creative ideas and beautiful design, they also care about going deep - with design and marketing that works. At the end of the day, their goal is to help you solve creative problems and elevate your brand to inspire action from your customers.</p><p>As her business grows, Vanessa decided to take a step back from her creative role to the CEO role. And as a CEO, it is time for her to understand the business finance side of her business while making sure that her team is well supported. </p><p>In this episode, Vanessa shared:<br/><br/>1.  How did she build a boutique creative studio as a freelancer<br/>2.  How did she calculate her pricing in the past vs. now and what she did learn along the way<br/>3.  Why having fewer clients is great for her business and team<br/>4.  Why financial stability is important for her and her team<br/>5.  What did she learn about her business once she gets clear on the business finance side</p><p><b>Connect with Vannesa:</b></p><p>Website:  <a href='https://vangohcreative.com/'>https://vangohcreative.com</a></p><p>Facebook: <a href='https://www.facebook.com/creativegirlboss'>https://www.facebook.com/creativegirlboss</a></p><p>Instagram:  <a href='https://www.instagram.com/vangohcreative/'>https://www.instagram.com/vangohcreative/</a></p><p>Twitter:  <a href='https://twitter.com/vangohcreative'>https://twitter.com/vangohcreative</a></p><p>Pinterest:  <a href='https://www.pinterest.com/vangohcreative/'>https://www.pinterest.com/vangohcreative/</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>Exercising Financial Self-Care in Your Business</title>
			<itunes:title>Exercising Financial Self-Care in Your Business</itunes:title>
			<pubDate>Thu, 25 Jul 2019 04:00:00 GMT</pubDate>
			<itunes:duration>9:56</itunes:duration>
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			<acast:episodeId>61868d38191fd30013f8b457</acast:episodeId>
			<acast:showId>61868d2bd3839a0013af22a7</acast:showId>
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			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>20</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/61868d2bd3839a0013af22a7/61868d38191fd30013f8b457.jpg"/>
			<description><![CDATA[In episode 11 (The Journey of Meagan Francis) to episode 19 (The Journey of Andréa Jones), I continue to share the amazing CEO Journey of women entrepreneurs in the digital world.<br/><br/>The significant take away of these last 9 episodes is the financial self-care exercise by these CEOs in their business. A number of CEOs exercise financial self-care from the beginning of their journey. Others experienced financial failures first before they realized the importance of exercising financial self-care in the business. <br/><br/>In this second solo episode, listen to the following key points:<br/><br/>1. The importance of paying yourself first and the steps you need to implement in your business;<br/>2. Don&apos;t wait until you are headed for a cliff before you start reviewing your financial numbers and what actions should be implemented right now;<br/>3. What is the game-changer moment for this woman entrepreneur as she is growing her business?<br/>4. What does financial model mean for your business?<br/><br/>In August, my guests share their journey in gaining financial clarity in their business and I break down the steps so you have financial clarity in your business. <br/><br/>Let&apos;s build a sustainable business and sustainable life through the power of finance. Be confident. Don&apos;t give up on your journey. <br/><br/><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[In episode 11 (The Journey of Meagan Francis) to episode 19 (The Journey of Andréa Jones), I continue to share the amazing CEO Journey of women entrepreneurs in the digital world.<br/><br/>The significant take away of these last 9 episodes is the financial self-care exercise by these CEOs in their business. A number of CEOs exercise financial self-care from the beginning of their journey. Others experienced financial failures first before they realized the importance of exercising financial self-care in the business. <br/><br/>In this second solo episode, listen to the following key points:<br/><br/>1. The importance of paying yourself first and the steps you need to implement in your business;<br/>2. Don&apos;t wait until you are headed for a cliff before you start reviewing your financial numbers and what actions should be implemented right now;<br/>3. What is the game-changer moment for this woman entrepreneur as she is growing her business?<br/>4. What does financial model mean for your business?<br/><br/>In August, my guests share their journey in gaining financial clarity in their business and I break down the steps so you have financial clarity in your business. <br/><br/>Let&apos;s build a sustainable business and sustainable life through the power of finance. Be confident. Don&apos;t give up on your journey. <br/><br/><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>The Journey of Andréa Jones</title>
			<itunes:title>The Journey of Andréa Jones</itunes:title>
			<pubDate>Thu, 18 Jul 2019 11:00:00 GMT</pubDate>
			<itunes:duration>44:17</itunes:duration>
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			<link>https://shows.acast.com/her-ceo-journey-the-business-finance-podcast-for-mission-driven-women-entrepreneurs/episodes/61868d38191fd30013f8b458</link>
			<acast:episodeId>61868d38191fd30013f8b458</acast:episodeId>
			<acast:showId>61868d2bd3839a0013af22a7</acast:showId>
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			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>19</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/61868d2bd3839a0013af22a7/61868d38191fd30013f8b458.jpg"/>
			<description><![CDATA[<p>Andréa Jones is fiercely committed to helping businesses and podcasters build profitable communities online through simple social media solutions. Named one of Social Report’s top marketers to follow in 2019, Andréa’s passion for keeping social media simplified shines through for her full-service clients and students as well as on her podcast – the Savvy Social Podcast.</p><p>In this episode, Andréa and I discussed:<br/><br/>1.  How did Andréa manage to have consistent clients under the repeatable billing concept;<br/>2.  Sacrifices made by Andréa and her husband to pursue this entrepreneurship journey;<br/>3.  The benefit of understanding the numbers and how it helped Andréa when an unfortunate event happened;<br/>4.  Andréa’s “10 minutes” approach to connecting with her audience authentically in social media;<br/>5.  Reasons to focus on one profitable product before thinking about other revenue streams. </p><p><b>Connect with Andréa:</b></p><p>Website: <a href='https://onlinedrea.com/media'>https://onlinedrea.com/media</a></p><p>Instagram: <a href='https://www.instagram.com/onlinedrea/'>https://www.instagram.com/onlinedrea/</a></p><p>Facebook:  <a href='https://www.facebook.com/OnlineDrea/'>https://www.facebook.com/OnlineDrea/</a></p><p>Twitter:  <a href='https://twitter.com/onlinedrea'>https://twitter.com/onlinedrea</a></p><p>LinkedIn:  <a href='https://www.linkedin.com/in/onlinedrea/'>https://www.linkedin.com/in/onlinedrea/</a></p><p>Free resource: <a href='https://onlinedrea.com/free'>https://onlinedrea.com/free</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Andréa Jones is fiercely committed to helping businesses and podcasters build profitable communities online through simple social media solutions. Named one of Social Report’s top marketers to follow in 2019, Andréa’s passion for keeping social media simplified shines through for her full-service clients and students as well as on her podcast – the Savvy Social Podcast.</p><p>In this episode, Andréa and I discussed:<br/><br/>1.  How did Andréa manage to have consistent clients under the repeatable billing concept;<br/>2.  Sacrifices made by Andréa and her husband to pursue this entrepreneurship journey;<br/>3.  The benefit of understanding the numbers and how it helped Andréa when an unfortunate event happened;<br/>4.  Andréa’s “10 minutes” approach to connecting with her audience authentically in social media;<br/>5.  Reasons to focus on one profitable product before thinking about other revenue streams. </p><p><b>Connect with Andréa:</b></p><p>Website: <a href='https://onlinedrea.com/media'>https://onlinedrea.com/media</a></p><p>Instagram: <a href='https://www.instagram.com/onlinedrea/'>https://www.instagram.com/onlinedrea/</a></p><p>Facebook:  <a href='https://www.facebook.com/OnlineDrea/'>https://www.facebook.com/OnlineDrea/</a></p><p>Twitter:  <a href='https://twitter.com/onlinedrea'>https://twitter.com/onlinedrea</a></p><p>LinkedIn:  <a href='https://www.linkedin.com/in/onlinedrea/'>https://www.linkedin.com/in/onlinedrea/</a></p><p>Free resource: <a href='https://onlinedrea.com/free'>https://onlinedrea.com/free</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>The Journey of Claudine Pereira</title>
			<itunes:title>The Journey of Claudine Pereira</itunes:title>
			<pubDate>Thu, 11 Jul 2019 04:00:00 GMT</pubDate>
			<itunes:duration>42:04</itunes:duration>
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			<acast:episodeId>61868d38191fd30013f8b459</acast:episodeId>
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			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>18</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/61868d2bd3839a0013af22a7/61868d38191fd30013f8b459.jpg"/>
			<description><![CDATA[<p>Claudine Pereira is an experienced professional, business coach and consultant, who assists people with fundamental behavioral change. She works with small business owners through coaching, training and consulting she brings laser focus and strong structure, allowing them to stand out as confident, proud and polished professionals. With over 20 years of coaching experience and through engaging one-on-one sessions, Claudine’s boundless energy, fire and compassion catapult people&apos;s learning experiences into active self-improvement. She not only promotes self-discovery but instills lasting confidence. </p><p>In this episode, we discussed:<br/>1. How to create the right foundation in building a sustainable business that lasts 20, 25, 50 years;<br/>2. Why she focuses on growing her visibility locally through in-person networking instead of online;<br/>3. What is her view about money and success;<br/>4. What are her secrets in creating a successful coaching business locally? </p><p>Financial self-care is as important as emotional, mental and physical self-care. As I believe financial self-care is important, I open 5 spots for a free cash flow audit for businesses generating $200K who have their eyes on half a million dollars. Many entrepreneurs believe that increasing their revenue is always the answer to their cash flow issue. That’s not always the case. I have seen far too many entrepreneurs who bring in so much cash to their business, yet they pay so little to themselves if at all. </p><p>When you are ready to take care of your financial health, email me at christina@christinasjahli.com. Here are the steps to apply for the free cash flow audit:<br/><br/>1. You will fill out a financial questionnaire;<br/>2. You schedule a time for your free 60 min session;<br/>3. I will review your information and prepare for our session;<br/>4. You come to your session with the most important question that you want me to answer about business finance. </p><p><b>Connect with Claudine:<br/><br/></b>Website:  <a href='https://www.thepinkcoach.com/'>https://www.thepinkcoach.com</a><br/>Instagram:  <a href='https://www.instagram.com/thepinkcoach/'>https://www.instagram.com/thepinkcoach/</a><br/>Facebook:  <a href='https://www.facebook.com/ThePinkCoach/'>https://www.facebook.com/ThePinkCoach/</a><br/>Twitter:  <a href='https://twitter.com/ThePinkCoach'>https://twitter.com/ThePinkCoach</a><br/>LinkedIn:  <a href='https://www.linkedin.com/in/claudinepereira/'>https://www.linkedin.com/in/claudinepereira/</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Claudine Pereira is an experienced professional, business coach and consultant, who assists people with fundamental behavioral change. She works with small business owners through coaching, training and consulting she brings laser focus and strong structure, allowing them to stand out as confident, proud and polished professionals. With over 20 years of coaching experience and through engaging one-on-one sessions, Claudine’s boundless energy, fire and compassion catapult people&apos;s learning experiences into active self-improvement. She not only promotes self-discovery but instills lasting confidence. </p><p>In this episode, we discussed:<br/>1. How to create the right foundation in building a sustainable business that lasts 20, 25, 50 years;<br/>2. Why she focuses on growing her visibility locally through in-person networking instead of online;<br/>3. What is her view about money and success;<br/>4. What are her secrets in creating a successful coaching business locally? </p><p>Financial self-care is as important as emotional, mental and physical self-care. As I believe financial self-care is important, I open 5 spots for a free cash flow audit for businesses generating $200K who have their eyes on half a million dollars. Many entrepreneurs believe that increasing their revenue is always the answer to their cash flow issue. That’s not always the case. I have seen far too many entrepreneurs who bring in so much cash to their business, yet they pay so little to themselves if at all. </p><p>When you are ready to take care of your financial health, email me at christina@christinasjahli.com. Here are the steps to apply for the free cash flow audit:<br/><br/>1. You will fill out a financial questionnaire;<br/>2. You schedule a time for your free 60 min session;<br/>3. I will review your information and prepare for our session;<br/>4. You come to your session with the most important question that you want me to answer about business finance. </p><p><b>Connect with Claudine:<br/><br/></b>Website:  <a href='https://www.thepinkcoach.com/'>https://www.thepinkcoach.com</a><br/>Instagram:  <a href='https://www.instagram.com/thepinkcoach/'>https://www.instagram.com/thepinkcoach/</a><br/>Facebook:  <a href='https://www.facebook.com/ThePinkCoach/'>https://www.facebook.com/ThePinkCoach/</a><br/>Twitter:  <a href='https://twitter.com/ThePinkCoach'>https://twitter.com/ThePinkCoach</a><br/>LinkedIn:  <a href='https://www.linkedin.com/in/claudinepereira/'>https://www.linkedin.com/in/claudinepereira/</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>The Journey of Stephanie Stiavetti</title>
			<itunes:title>The Journey of Stephanie Stiavetti</itunes:title>
			<pubDate>Thu, 04 Jul 2019 04:00:00 GMT</pubDate>
			<itunes:duration>53:57</itunes:duration>
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			<itunes:episode>17</itunes:episode>
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			<description><![CDATA[<p>Stephanie Stiavetti is former tech-nerd-turned-chef with one handy superpower: taking everyday folks who can barely boil water and turning them into the culinary envy of all their friends. She started the Fearless Cooking Club to help you become the badass home cooks you&apos;re meant to be.</p><p>In this episode, we discussed why self-care is important to every business, what is her perspective about marketing, what sets her apart from other trained chefs, what did she do before she created her first offers, what is her definition of failure and what is the key to her success.</p><p>Financial self-care is as important as emotional, mental and physical self-care. As I believe financial self-care is important, I open 5 spots for a free cash flow audit for businesses generating $200K who have their eyes on half a million dollars. Many entrepreneurs believe that increasing their revenue is always the answer to their cash flow issue. That’s not always the case. I have seen far too many entrepreneurs who bring in so much cash to their business, yet they pay so little to themselves if at all. <br/><br/>When you are ready to take care of your financial health, email me at <b>christina@christinasjahli.com</b>. First, you will fill out a financial questionnaire. Second, you schedule a time for your free 60 min session. Third, I will review your information and prepare for our session. Fourth, you come to your session with the most important question that you want me to answer about business finance. </p><p>Connect with Stephanie:</p><p>Website <a href='https://fearlesscooking.club/'>https://fearlesscooking.club</a>; <a href='https://cookingcheatsheets.com/'>https://cookingcheatsheets.com</a></p><p>Instagram <a href='https://www.instagram.com/sstiavetti/'>https://www.instagram.com/sstiavetti/</a></p><p>Facebook <a href='https://www.facebook.com/FearlessFresh/'>https://www.facebook.com/FearlessFresh/</a></p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Stephanie Stiavetti is former tech-nerd-turned-chef with one handy superpower: taking everyday folks who can barely boil water and turning them into the culinary envy of all their friends. She started the Fearless Cooking Club to help you become the badass home cooks you&apos;re meant to be.</p><p>In this episode, we discussed why self-care is important to every business, what is her perspective about marketing, what sets her apart from other trained chefs, what did she do before she created her first offers, what is her definition of failure and what is the key to her success.</p><p>Financial self-care is as important as emotional, mental and physical self-care. As I believe financial self-care is important, I open 5 spots for a free cash flow audit for businesses generating $200K who have their eyes on half a million dollars. Many entrepreneurs believe that increasing their revenue is always the answer to their cash flow issue. That’s not always the case. I have seen far too many entrepreneurs who bring in so much cash to their business, yet they pay so little to themselves if at all. <br/><br/>When you are ready to take care of your financial health, email me at <b>christina@christinasjahli.com</b>. First, you will fill out a financial questionnaire. Second, you schedule a time for your free 60 min session. Third, I will review your information and prepare for our session. Fourth, you come to your session with the most important question that you want me to answer about business finance. </p><p>Connect with Stephanie:</p><p>Website <a href='https://fearlesscooking.club/'>https://fearlesscooking.club</a>; <a href='https://cookingcheatsheets.com/'>https://cookingcheatsheets.com</a></p><p>Instagram <a href='https://www.instagram.com/sstiavetti/'>https://www.instagram.com/sstiavetti/</a></p><p>Facebook <a href='https://www.facebook.com/FearlessFresh/'>https://www.facebook.com/FearlessFresh/</a></p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>The Journey of Brit Kolo</title>
			<itunes:title>The Journey of Brit Kolo</itunes:title>
			<pubDate>Thu, 27 Jun 2019 02:00:00 GMT</pubDate>
			<itunes:duration>57:31</itunes:duration>
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			<itunes:episode>16</itunes:episode>
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			<description><![CDATA[<p>Brit Kolo is the Creator of the Marketing Personality Type Framework at MarketingPersonalities.com and the Host of the Marketing Personalities Podcast. Through her framework, designed to match you with your best marketing strategy based on your Myers-Briggs Personality Type, she’s here to shake up your approach to marketing and inspire you to grow your business in a feel-good way. Meet Brit and get ready to go deep, find your true self, and grow that business of yours WITHOUT feeling fake and salesy at <a href='https://www.marketingpersonalities.com/'>www.marketingpersonalities.com</a><br/><br/>In this episode, we discussed how to fit your marketing strategy to bring more joy, how does the Myers-Briggs Personality Type affect your financial behavior, Brit&apos;s long-term vision for MarketingPersonalities.com and how does she strategically build the business based on her strengths.<br/><br/>This episode is brought to you by my own CFO program, where I help CEOs and entrepreneurs how to grow their business through the power of finance and positive cash flow. This program is created for CEOs and entrepreneurs who have 6 figures or 7 figures business but, either they struggle to pay themselves like a true CEO or they treat their business like a credit card for their clients or they simply do not know where all their money go. To find out more about my CFO program, book a call with me <a href='mailto:christina@christinasjahli.com'>christina@christinasjahli.com</a> or sign up for my FREE videos training series.<br/><br/>Connect with Brit:<br/>Website <a href='https://www.marketingpersonalities.com/'>https://www.marketingpersonalities.com/</a><br/>Instagram <a href='https://www.instagram.com/britkolodorman/'>https://www.instagram.com/britkolodorman/</a></p><p><br/> <br/><br/> </p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Brit Kolo is the Creator of the Marketing Personality Type Framework at MarketingPersonalities.com and the Host of the Marketing Personalities Podcast. Through her framework, designed to match you with your best marketing strategy based on your Myers-Briggs Personality Type, she’s here to shake up your approach to marketing and inspire you to grow your business in a feel-good way. Meet Brit and get ready to go deep, find your true self, and grow that business of yours WITHOUT feeling fake and salesy at <a href='https://www.marketingpersonalities.com/'>www.marketingpersonalities.com</a><br/><br/>In this episode, we discussed how to fit your marketing strategy to bring more joy, how does the Myers-Briggs Personality Type affect your financial behavior, Brit&apos;s long-term vision for MarketingPersonalities.com and how does she strategically build the business based on her strengths.<br/><br/>This episode is brought to you by my own CFO program, where I help CEOs and entrepreneurs how to grow their business through the power of finance and positive cash flow. This program is created for CEOs and entrepreneurs who have 6 figures or 7 figures business but, either they struggle to pay themselves like a true CEO or they treat their business like a credit card for their clients or they simply do not know where all their money go. To find out more about my CFO program, book a call with me <a href='mailto:christina@christinasjahli.com'>christina@christinasjahli.com</a> or sign up for my FREE videos training series.<br/><br/>Connect with Brit:<br/>Website <a href='https://www.marketingpersonalities.com/'>https://www.marketingpersonalities.com/</a><br/>Instagram <a href='https://www.instagram.com/britkolodorman/'>https://www.instagram.com/britkolodorman/</a></p><p><br/> <br/><br/> </p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>The Journey of Brittany Bullen</title>
			<itunes:title>The Journey of Brittany Bullen</itunes:title>
			<pubDate>Thu, 20 Jun 2019 02:00:00 GMT</pubDate>
			<itunes:duration>54:34</itunes:duration>
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			<itunes:episode>15</itunes:episode>
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			<description><![CDATA[Brittany Bullen is a digital marketing consultant and the author of the book “Personality Marketing: Join Your Industry’s A-List by Embracing Your Inner Nerd” and “The Crisis of the Ordinary: What to Do If You Secretly Wish for More Than What You’ve Got,” Brittany has a passion for helping people remember how to DREAM BIG (and then giving them the strategic marketing steps to turn those big dreams into realities. Mother of 4 and self-professed marketing and personal development nerd, she spends her days mashing her clients’ “inner potatoes” until they’re magically delicious... and then helping them lay the marketing foundations for WORLD DOMINATION!<br/><br/>In this episode, we talked about Brittany&apos;s life-threatening experience with her son which gave her a different perspective on how to approach her business, how she teaches her clients to market themselves with joy, lessons from her financial rock bottom moments and the awesome recovery process to turn around her business. <br/><br/>Connect with Brittany:<br/><a href='https://brittanybullen.com/'>Website </a><br/><a href='https://www.facebook.com/brittanybullen'>Facebook</a> <br/><a href='https://www.linkedin.com/in/brittanybullen/'>Linkedin </a><br/><a href='https://twitter.com/brittanybullen'>Twitter</a> <br/><a href='https://www.instagram.com/brittanybullen/'>Instagram </a><br/><br/><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Brittany Bullen is a digital marketing consultant and the author of the book “Personality Marketing: Join Your Industry’s A-List by Embracing Your Inner Nerd” and “The Crisis of the Ordinary: What to Do If You Secretly Wish for More Than What You’ve Got,” Brittany has a passion for helping people remember how to DREAM BIG (and then giving them the strategic marketing steps to turn those big dreams into realities. Mother of 4 and self-professed marketing and personal development nerd, she spends her days mashing her clients’ “inner potatoes” until they’re magically delicious... and then helping them lay the marketing foundations for WORLD DOMINATION!<br/><br/>In this episode, we talked about Brittany&apos;s life-threatening experience with her son which gave her a different perspective on how to approach her business, how she teaches her clients to market themselves with joy, lessons from her financial rock bottom moments and the awesome recovery process to turn around her business. <br/><br/>Connect with Brittany:<br/><a href='https://brittanybullen.com/'>Website </a><br/><a href='https://www.facebook.com/brittanybullen'>Facebook</a> <br/><a href='https://www.linkedin.com/in/brittanybullen/'>Linkedin </a><br/><a href='https://twitter.com/brittanybullen'>Twitter</a> <br/><a href='https://www.instagram.com/brittanybullen/'>Instagram </a><br/><br/><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
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			<title>The Journey of Jennifer Trask</title>
			<itunes:title>The Journey of Jennifer Trask</itunes:title>
			<pubDate>Wed, 12 Jun 2019 21:00:00 GMT</pubDate>
			<itunes:duration>57:49</itunes:duration>
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			<itunes:episode>14</itunes:episode>
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			<description><![CDATA[<p>Jennifer Trask is the CEO and founder of Jennifer Trask International and the creator of The Joyous Journey, a paid membership group. The Joyous Journey was born because of her passion has been about creating a space to help entrepreneurs how to master their emotions so that when a problem arises in their business, they can handle it instead of going down the rabbit hole. For over a decade, she has been helping driven entrepreneurs build powerhouse mindsets that enable them to take massive action built on incredible courage, confidence, and clarity. Combined with strategic business direction, Jennifer’s clients experience massive shifts and growth in their businesses. <br/><br/>In this episode, we talked about lessons that she learned from her first failed business, how her vision has stayed consistent over the years but her pathway has changed over time, how is her new paid membership group,The Joyous Journey, aligned with her values and vision, what she had learned in her financial journey and how being impatience in this entrepreneurship journey sabotages the joy.</p><p>This episode is brought to you by my own CFO program, where I help CEOs and entrepreneurs how to grow their business through the power of finance and positive cash flow. This program is created for CEOs and entrepreneurs who have 6 figures or 7 figures business but, either they struggle to pay themselves like a true CEO or they treat their business like a credit card for their clients or they simply do not know where all their money go. To find out more about my CFO program, book a call with me <a href='mailto:christina@christinasjahli.com'>christina@christinasjahli.com</a> or sign up for my FREE videos training series.<br/><br/>Connect with Jennifer:<br/>Website <a href='https://jennifer-trask.com/'>https://jennifer-trask.com/</a><br/>Facebook <a href='https://www.facebook.com/jennifertraskfan/'>https://www.facebook.com/jennifertraskfan/</a><br/>Linkedin <a href='https://www.linkedin.com/in/jenniferltrask/'>https://www.linkedin.com/in/jenniferltrask/</a><br/>Free resource <a href='https://jennifertrask.lpages.co/flow-is-the-new-hustle/?fbclid=IwAR3HUNTw657OTMa6veIMDNl0wlN3vxWaaDegR_O66qx18QNJEGOxa1Utm2I'>https://jennifertrask.lpages.co/flow-is-the-new-hustle/</a> <br/><br/>The launch date for Jennifer&apos;s paid membership program &quot;The Joyous Journey&quot; is June 17, 2019. Here is the link to sign up: <a href='http://jennifertrask.mykajabi.com/joyous-journey-waitlist'>http://jennifertrask.mykajabi.com/joyous-journey-waitlist</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Jennifer Trask is the CEO and founder of Jennifer Trask International and the creator of The Joyous Journey, a paid membership group. The Joyous Journey was born because of her passion has been about creating a space to help entrepreneurs how to master their emotions so that when a problem arises in their business, they can handle it instead of going down the rabbit hole. For over a decade, she has been helping driven entrepreneurs build powerhouse mindsets that enable them to take massive action built on incredible courage, confidence, and clarity. Combined with strategic business direction, Jennifer’s clients experience massive shifts and growth in their businesses. <br/><br/>In this episode, we talked about lessons that she learned from her first failed business, how her vision has stayed consistent over the years but her pathway has changed over time, how is her new paid membership group,The Joyous Journey, aligned with her values and vision, what she had learned in her financial journey and how being impatience in this entrepreneurship journey sabotages the joy.</p><p>This episode is brought to you by my own CFO program, where I help CEOs and entrepreneurs how to grow their business through the power of finance and positive cash flow. This program is created for CEOs and entrepreneurs who have 6 figures or 7 figures business but, either they struggle to pay themselves like a true CEO or they treat their business like a credit card for their clients or they simply do not know where all their money go. To find out more about my CFO program, book a call with me <a href='mailto:christina@christinasjahli.com'>christina@christinasjahli.com</a> or sign up for my FREE videos training series.<br/><br/>Connect with Jennifer:<br/>Website <a href='https://jennifer-trask.com/'>https://jennifer-trask.com/</a><br/>Facebook <a href='https://www.facebook.com/jennifertraskfan/'>https://www.facebook.com/jennifertraskfan/</a><br/>Linkedin <a href='https://www.linkedin.com/in/jenniferltrask/'>https://www.linkedin.com/in/jenniferltrask/</a><br/>Free resource <a href='https://jennifertrask.lpages.co/flow-is-the-new-hustle/?fbclid=IwAR3HUNTw657OTMa6veIMDNl0wlN3vxWaaDegR_O66qx18QNJEGOxa1Utm2I'>https://jennifertrask.lpages.co/flow-is-the-new-hustle/</a> <br/><br/>The launch date for Jennifer&apos;s paid membership program &quot;The Joyous Journey&quot; is June 17, 2019. Here is the link to sign up: <a href='http://jennifertrask.mykajabi.com/joyous-journey-waitlist'>http://jennifertrask.mykajabi.com/joyous-journey-waitlist</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>The Journey of Andrea Brooks</title>
			<itunes:title>The Journey of Andrea Brooks</itunes:title>
			<pubDate>Wed, 05 Jun 2019 22:00:00 GMT</pubDate>
			<itunes:duration>51:43</itunes:duration>
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			<itunes:episode>13</itunes:episode>
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			<description><![CDATA[<p>Andrea Brooks is the founder and CEO of Sava, an online platform for curated cannabis goods. Andrea is a cannabis advocate, a lobbyist for social change, and an entrepreneur with a passion for health and wellness. Following a disabling injury in which cannabis played a crucial role in her recovery, she was inspired to enter the cannabis space. Building on a non-profit career that focused on strengthening human and social services agencies, she applies her expertise in conducting needs assessments, developing strategic partnerships, and creating a community to Sava all while leading the growing team.<b><br/><br/></b>In this episode, we talked about the growing pains in building a start-up company, her own initial misconception about cannabis, how did she change her perception about the plant, her mission with Sava, understanding the financial aspect of Sava especially in this growth period, and the importance of not doing it all as a CEO. </p><p>This episode is brought to you by my own CFO program, where I help CEOs and entrepreneurs how to grow their business through the power of finance and positive cash flow. This program is created for CEOs and entrepreneurs who have 6 figures or 7 figures business but, either they struggle to pay themselves like a true CEO or they treat their business like a credit card for their clients or they simply do not know where all their money go. To find out more about my CFO program, book a call with me <a href='mailto:christina@christinasjahli.com'>christina@christinasjahli.com</a> or sign up for my FREE videos training series.<br/><br/>Connect with Andrea:<br/><br/>Website: <a href='https://www.getsava.com/'>https://www.getsava.com</a><br/>Facebook:<br/><a href='https://www.facebook.com/getsava'>https://www.facebook.com/getsava</a>; <a href='https://www.facebook.com/mizbrooks'>https://www.facebook.com/mizbrooks</a><br/>Twitter: <a href='https://twitter.com/savaupdates'>https://twitter.com/savaupdates</a><br/>Instagram: <a href='https://www.instagram.com/getsava/'>https://www.instagram.com/getsava/</a><br/>LinkedIn: <a href='https://www.linkedin.com/company/getsava/about/'>https://www.linkedin.com/company/getsava/about/</a>; <a href='https://www.linkedin.com/in/andreambrooks/'>https://www.linkedin.com/in/andreambrooks/</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Andrea Brooks is the founder and CEO of Sava, an online platform for curated cannabis goods. Andrea is a cannabis advocate, a lobbyist for social change, and an entrepreneur with a passion for health and wellness. Following a disabling injury in which cannabis played a crucial role in her recovery, she was inspired to enter the cannabis space. Building on a non-profit career that focused on strengthening human and social services agencies, she applies her expertise in conducting needs assessments, developing strategic partnerships, and creating a community to Sava all while leading the growing team.<b><br/><br/></b>In this episode, we talked about the growing pains in building a start-up company, her own initial misconception about cannabis, how did she change her perception about the plant, her mission with Sava, understanding the financial aspect of Sava especially in this growth period, and the importance of not doing it all as a CEO. </p><p>This episode is brought to you by my own CFO program, where I help CEOs and entrepreneurs how to grow their business through the power of finance and positive cash flow. This program is created for CEOs and entrepreneurs who have 6 figures or 7 figures business but, either they struggle to pay themselves like a true CEO or they treat their business like a credit card for their clients or they simply do not know where all their money go. To find out more about my CFO program, book a call with me <a href='mailto:christina@christinasjahli.com'>christina@christinasjahli.com</a> or sign up for my FREE videos training series.<br/><br/>Connect with Andrea:<br/><br/>Website: <a href='https://www.getsava.com/'>https://www.getsava.com</a><br/>Facebook:<br/><a href='https://www.facebook.com/getsava'>https://www.facebook.com/getsava</a>; <a href='https://www.facebook.com/mizbrooks'>https://www.facebook.com/mizbrooks</a><br/>Twitter: <a href='https://twitter.com/savaupdates'>https://twitter.com/savaupdates</a><br/>Instagram: <a href='https://www.instagram.com/getsava/'>https://www.instagram.com/getsava/</a><br/>LinkedIn: <a href='https://www.linkedin.com/company/getsava/about/'>https://www.linkedin.com/company/getsava/about/</a>; <a href='https://www.linkedin.com/in/andreambrooks/'>https://www.linkedin.com/in/andreambrooks/</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>The Journey of Carol Cox</title>
			<itunes:title>The Journey of Carol Cox</itunes:title>
			<pubDate>Thu, 30 May 2019 02:00:00 GMT</pubDate>
			<itunes:duration>1:03:28</itunes:duration>
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			<acast:episodeId>61868d38191fd30013f8b45f</acast:episodeId>
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			<itunes:episode>12</itunes:episode>
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			<description><![CDATA[<p>Carol Cox is the founder and CEO of Speaking Your Brand, which helps high-performing, purpose-driven women entrepreneurs and professionals create their signature talks (keynote, TEDx, business presentation) to grow their business and become recognized as influencers in their fields. She is also the host of the Speaking Your Brand podcast. </p><p>In this interview, we discussed the strategy in pricing her services when she first started, what are the strategic steps in scaling her business, the benefit of joining a mastermind and why she believes a like-minded community is important to all entrepreneurs. <br/><br/>This episode is brought to you by my own CFO program, where I help CEOs and entrepreneurs how to grow their business through the power of finance and positive cash flow. This program is created for CEOs and entrepreneurs who have 6 figures or 7 figures business but, either they struggle to pay themselves like a true CEO or they treat their business like a credit card for their clients or they simply do not know where all their money go. To find out more about my CFO program, book a call with me <a href='mailto:christina@christinasjahli.com'>christina@christinasjahli.com</a> or sign up for my FREE videos training series.</p><p>Connect with Carol:</p><p>Website: <a href='https://www.speakingyourbrand.com/'>https://www.speakingyourbrand.com/</a><br/>Podcast: <a href='https://www.speakingyourbrand.com/podcast/'>https://www.speakingyourbrand.com/podcast/</a><br/>Facebook: <a href='https://www.facebook.com/carolgcox'>https://www.facebook.com/carolgcox</a><br/>Facebook group: <a href='https://www.facebook.com/groups/speakingyourbrand'>https://www.facebook.com/groups/speakingyourbrand</a><br/>Linkedin: <a href='https://www.linkedin.com/in/carolcox/'>https://www.linkedin.com/in/carolcox/</a><br/>Twitter: <a href='https://twitter.com/carolmorgancox'>https://twitter.com/carolmorgancox</a><br/>Instagram: <a href='https://www.instagram.com/carolmorgancox/'>https://www.instagram.com/carolmorgancox/</a><br/>Group program:  <a href='https://www.speakingyourbrand.com/mastery'>https://www.speakingyourbrand.com/mastery</a><br/>Free resources: <a href='https://www.speakingyourbrand.com/opt-ins/strategic-speaking/'>https://www.speakingyourbrand.com/opt-ins/strategic-speaking/</a></p><p><br/></p><p><br/><br/></p><p><b><br/></b><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Carol Cox is the founder and CEO of Speaking Your Brand, which helps high-performing, purpose-driven women entrepreneurs and professionals create their signature talks (keynote, TEDx, business presentation) to grow their business and become recognized as influencers in their fields. She is also the host of the Speaking Your Brand podcast. </p><p>In this interview, we discussed the strategy in pricing her services when she first started, what are the strategic steps in scaling her business, the benefit of joining a mastermind and why she believes a like-minded community is important to all entrepreneurs. <br/><br/>This episode is brought to you by my own CFO program, where I help CEOs and entrepreneurs how to grow their business through the power of finance and positive cash flow. This program is created for CEOs and entrepreneurs who have 6 figures or 7 figures business but, either they struggle to pay themselves like a true CEO or they treat their business like a credit card for their clients or they simply do not know where all their money go. To find out more about my CFO program, book a call with me <a href='mailto:christina@christinasjahli.com'>christina@christinasjahli.com</a> or sign up for my FREE videos training series.</p><p>Connect with Carol:</p><p>Website: <a href='https://www.speakingyourbrand.com/'>https://www.speakingyourbrand.com/</a><br/>Podcast: <a href='https://www.speakingyourbrand.com/podcast/'>https://www.speakingyourbrand.com/podcast/</a><br/>Facebook: <a href='https://www.facebook.com/carolgcox'>https://www.facebook.com/carolgcox</a><br/>Facebook group: <a href='https://www.facebook.com/groups/speakingyourbrand'>https://www.facebook.com/groups/speakingyourbrand</a><br/>Linkedin: <a href='https://www.linkedin.com/in/carolcox/'>https://www.linkedin.com/in/carolcox/</a><br/>Twitter: <a href='https://twitter.com/carolmorgancox'>https://twitter.com/carolmorgancox</a><br/>Instagram: <a href='https://www.instagram.com/carolmorgancox/'>https://www.instagram.com/carolmorgancox/</a><br/>Group program:  <a href='https://www.speakingyourbrand.com/mastery'>https://www.speakingyourbrand.com/mastery</a><br/>Free resources: <a href='https://www.speakingyourbrand.com/opt-ins/strategic-speaking/'>https://www.speakingyourbrand.com/opt-ins/strategic-speaking/</a></p><p><br/></p><p><br/><br/></p><p><b><br/></b><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>The Journey of Meagan Francis</title>
			<itunes:title>The Journey of Meagan Francis</itunes:title>
			<pubDate>Thu, 23 May 2019 03:00:00 GMT</pubDate>
			<itunes:duration>1:14:48</itunes:duration>
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			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>11</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/61868d2bd3839a0013af22a7/61868d38191fd30013f8b460.jpg"/>
			<description><![CDATA[<p>Meagan Francis had been an entrepreneur for almost 12 years when she decided to take a break from being her own boss. She felt her mojo was gone and wanted to have a steady, non-hustle job working for an agency. But, her entrepreneurship mind could not be stopped, so she came back within 10 months. This time she brings in a business partner to Life, Listened, a company that she founded in 2012, and takes on the CEO role in her business venture. Meagan establishes herself as a respected leader in the parenting &amp; women’s lifestyle audio space</p><p>We discussed about her mindset shift from being a solopreneur to becoming a CEO of Life, Listened, how she and her business partner build a profitable business by doing what works over and over again, why she chooses to enjoy building a business instead of trying to figure out everything right now and how the financial numbers become important in growing her company. <br/><br/>This episode is brought to you by my own CFO program, where I help CEOs and entrepreneurs how to grow their business through the power of finance and positive cash flow. This program is created for CEOs and entrepreneurs who have 6 figures or 7 figures business but, either they struggle to pay themselves like a true CEO or they treat their business like a credit card for their clients or they simply do not know where all their money go. To find out more about my CFO program, book a call with me <a href='mailto:christina@christinasjahli.com'>christina@christinasjahli.com</a> or sign up for my FREE videos training series.</p><p>Connect with Meagan:</p><p>Website: <a href='http://lifelistened.com/'>http://lifelistened.com/</a>, <a href='http://meaganfrancis.com/'>http://meaganfrancis.com/</a><br/>Facebook: <a href='https://www.facebook.com/LifeListened/'>https://www.facebook.com/LifeListened/</a>, <a href='https://www.facebook.com/meagan.francis'>https://www.facebook.com/meagan.francis</a>, <br/>Linkedin: <a href='https://www.linkedin.com/in/meaganfrancis/'>https://www.linkedin.com/in/meaganfrancis/</a><br/>Instagram: @meaganfrancis, @lifelistened</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Meagan Francis had been an entrepreneur for almost 12 years when she decided to take a break from being her own boss. She felt her mojo was gone and wanted to have a steady, non-hustle job working for an agency. But, her entrepreneurship mind could not be stopped, so she came back within 10 months. This time she brings in a business partner to Life, Listened, a company that she founded in 2012, and takes on the CEO role in her business venture. Meagan establishes herself as a respected leader in the parenting &amp; women’s lifestyle audio space</p><p>We discussed about her mindset shift from being a solopreneur to becoming a CEO of Life, Listened, how she and her business partner build a profitable business by doing what works over and over again, why she chooses to enjoy building a business instead of trying to figure out everything right now and how the financial numbers become important in growing her company. <br/><br/>This episode is brought to you by my own CFO program, where I help CEOs and entrepreneurs how to grow their business through the power of finance and positive cash flow. This program is created for CEOs and entrepreneurs who have 6 figures or 7 figures business but, either they struggle to pay themselves like a true CEO or they treat their business like a credit card for their clients or they simply do not know where all their money go. To find out more about my CFO program, book a call with me <a href='mailto:christina@christinasjahli.com'>christina@christinasjahli.com</a> or sign up for my FREE videos training series.</p><p>Connect with Meagan:</p><p>Website: <a href='http://lifelistened.com/'>http://lifelistened.com/</a>, <a href='http://meaganfrancis.com/'>http://meaganfrancis.com/</a><br/>Facebook: <a href='https://www.facebook.com/LifeListened/'>https://www.facebook.com/LifeListened/</a>, <a href='https://www.facebook.com/meagan.francis'>https://www.facebook.com/meagan.francis</a>, <br/>Linkedin: <a href='https://www.linkedin.com/in/meaganfrancis/'>https://www.linkedin.com/in/meaganfrancis/</a><br/>Instagram: @meaganfrancis, @lifelistened</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[You are not alone in this entrepreneurship journey. Believe in yourself. Be confident. Don't give up.]]></title>
			<itunes:title><![CDATA[You are not alone in this entrepreneurship journey. Believe in yourself. Be confident. Don't give up.]]></itunes:title>
			<pubDate>Thu, 16 May 2019 19:00:00 GMT</pubDate>
			<itunes:duration>16:51</itunes:duration>
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			<acast:episodeId>61868d38191fd30013f8b461</acast:episodeId>
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			<itunes:episodeType>full</itunes:episodeType>
			<itunes:episode>10</itunes:episode>
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			<description><![CDATA[<p>Each of my guest from episode # 1 to episode # 9 inspires me in many ways. <br/><br/>Episode # 1 The Journey of Pamela Dale and episode # 2 The Journey of Erin Pheil - Deal with your head trashes and self-limiting beliefs first. Until you do, you won&apos;t be able to thrive in your business;<br/><br/>Episode # 3 The Journey of Jenny Schell- Your past story should not dictate your future or your current life;<br/><br/>Episode # 4 The Journey of Erin Bouchard - Either you are in a struggle mode or growth mode. You cannot be in both at the same time. You have to choose which mode are you in at this moment because those modes require different skills, different hats, and different motivation;<br/><br/>Episode # 5 The Journey of Tara McMullin - Talk to people and trust in the generosity of their experiences.<br/><br/>Episode # 6 The Journey of Liz Elting - Be yourself, be authentic, be genuine and be honest.<br/><br/>Episode # 7 The Journey of Minna Khounlo-Sithep and episode # 8 The Journey of Jacqueline Snyder - There is room at the top for everybody. The magic of abundance vs. scarcity. <br/><br/>Episode # 9 The Journey of Linda Lopeke - Give back to your community. <br/><br/>This episode is brought to you by my own CFO program, where I help CEOs and entrepreneurs how to grow their business through the power of finance and positive cash flow. This program is created for CEOs and entrepreneurs who have 6 figures or 7 figures business but, either they struggle to pay themselves like a true CEO or they treat their business like a credit card for their clients or they simply do not know where all their money go. To find out more about my CFO program, book a call with me <a href='mailto:christina@christinasjahli.com'>christina@christinasjahli.com</a> or sign up for my FREE videos training series.</p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Each of my guest from episode # 1 to episode # 9 inspires me in many ways. <br/><br/>Episode # 1 The Journey of Pamela Dale and episode # 2 The Journey of Erin Pheil - Deal with your head trashes and self-limiting beliefs first. Until you do, you won&apos;t be able to thrive in your business;<br/><br/>Episode # 3 The Journey of Jenny Schell- Your past story should not dictate your future or your current life;<br/><br/>Episode # 4 The Journey of Erin Bouchard - Either you are in a struggle mode or growth mode. You cannot be in both at the same time. You have to choose which mode are you in at this moment because those modes require different skills, different hats, and different motivation;<br/><br/>Episode # 5 The Journey of Tara McMullin - Talk to people and trust in the generosity of their experiences.<br/><br/>Episode # 6 The Journey of Liz Elting - Be yourself, be authentic, be genuine and be honest.<br/><br/>Episode # 7 The Journey of Minna Khounlo-Sithep and episode # 8 The Journey of Jacqueline Snyder - There is room at the top for everybody. The magic of abundance vs. scarcity. <br/><br/>Episode # 9 The Journey of Linda Lopeke - Give back to your community. <br/><br/>This episode is brought to you by my own CFO program, where I help CEOs and entrepreneurs how to grow their business through the power of finance and positive cash flow. This program is created for CEOs and entrepreneurs who have 6 figures or 7 figures business but, either they struggle to pay themselves like a true CEO or they treat their business like a credit card for their clients or they simply do not know where all their money go. To find out more about my CFO program, book a call with me <a href='mailto:christina@christinasjahli.com'>christina@christinasjahli.com</a> or sign up for my FREE videos training series.</p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>The Journey of Linda Lopeke</title>
			<itunes:title>The Journey of Linda Lopeke</itunes:title>
			<pubDate>Thu, 09 May 2019 05:00:00 GMT</pubDate>
			<itunes:duration>1:11:27</itunes:duration>
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			<itunes:episode>9</itunes:episode>
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			<description><![CDATA[<p>Linda’s CEO journey started after a traditional corporate career in finance and banking as a system engineer. Her first business venture was launched in 1982 to fill in a gap in the technical writing for the technology industry. Then, in 2002, she realized the internet was taking off and she saw many people were selling false business advice, so she decided to start SmartStart as a way of providing the foundational business, leadership skills and core competencies that would be required to succeed in business, whether an online or offline business. Her business model is created as a thank you to the 5 mentors who gave Linda amazing opportunities to grow in her career.</p><p>Linda and I talked about the five core competencies in building a business, key lessons that she learned about finance during her corporate career and how she applied this finance skill to her business and to teach her children, her reasons to build SmartStart philanthropy program and her advice for other entrepreneurs.<br/><br/>This episode is brought to you by my own CFO program, where I help CEOs and entrepreneurs how to grow their business through the power of finance and positive cash flow. This program is created for CEOs and entrepreneurs who have 6 figures or 7 figures business but, either they struggle to pay themselves like a true CEO or they treat their business like a credit card for their clients or they simply do not know where all their money go. To find more about my CFO program, book a call with me christina@christinasjahli.com or sign up for my FREE videos training series.</p><p>Connect with Linda:</p><p>Website: <a href='https://www.smartstartcoach.com/'>https://www.smartstartcoach.com/</a></p><p>Linkedin: <a href='https://www.linkedin.com/in/smartstartcoach/'>https://www.linkedin.com/in/smartstartcoach/</a></p><p>SmartStart philanthropy: <a href='https://www.smartstartcoach.com/smartstart-philanthropy-program/'>https://www.smartstartcoach.com/smartstart-philanthropy-program/</a><br/><br/><br/></p><p><br/><br/></p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Linda’s CEO journey started after a traditional corporate career in finance and banking as a system engineer. Her first business venture was launched in 1982 to fill in a gap in the technical writing for the technology industry. Then, in 2002, she realized the internet was taking off and she saw many people were selling false business advice, so she decided to start SmartStart as a way of providing the foundational business, leadership skills and core competencies that would be required to succeed in business, whether an online or offline business. Her business model is created as a thank you to the 5 mentors who gave Linda amazing opportunities to grow in her career.</p><p>Linda and I talked about the five core competencies in building a business, key lessons that she learned about finance during her corporate career and how she applied this finance skill to her business and to teach her children, her reasons to build SmartStart philanthropy program and her advice for other entrepreneurs.<br/><br/>This episode is brought to you by my own CFO program, where I help CEOs and entrepreneurs how to grow their business through the power of finance and positive cash flow. This program is created for CEOs and entrepreneurs who have 6 figures or 7 figures business but, either they struggle to pay themselves like a true CEO or they treat their business like a credit card for their clients or they simply do not know where all their money go. To find more about my CFO program, book a call with me christina@christinasjahli.com or sign up for my FREE videos training series.</p><p>Connect with Linda:</p><p>Website: <a href='https://www.smartstartcoach.com/'>https://www.smartstartcoach.com/</a></p><p>Linkedin: <a href='https://www.linkedin.com/in/smartstartcoach/'>https://www.linkedin.com/in/smartstartcoach/</a></p><p>SmartStart philanthropy: <a href='https://www.smartstartcoach.com/smartstart-philanthropy-program/'>https://www.smartstartcoach.com/smartstart-philanthropy-program/</a><br/><br/><br/></p><p><br/><br/></p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>The Journey of Jacqueline Snyder</title>
			<itunes:title>The Journey of Jacqueline Snyder</itunes:title>
			<pubDate>Thu, 02 May 2019 04:00:00 GMT</pubDate>
			<itunes:duration>52:16</itunes:duration>
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			<itunes:episode>8</itunes:episode>
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			<description><![CDATA[<p>Jacqueline graduated with a bachelor of fine arts in fashion design. She started her career as a fashion designer for a celebrity brand. From the beginning of her career, she was given an opportunity to manage both the business and the design sides. One thing led to another, Jacqueline launched her own product-based business, Cuffs Couture and a fashion line and apparel consulting company. She has successfully built her businesses to multi-six figures. <br/><br/>While Jacqueline continues to be the CEO of Design Consulting Co-op, she also co-owns and co-hosts The Product Boss Podcast. Together with her business bestie, Minna Khounlo-Sithep, they coach the product-based business owners through their masterminds.<br/><br/>We discussed the differences in building product-based vs. service-based business, identifying the problem in the market and providing the solution, niching down to the smallest level possible for a product-based business, the financial mistakes that she made in her business and why business finance is important to her. <br/><br/>This episode is brought to you by my own CFO program, where I help CEOs and entrepreneurs how to grow their business through the power of finance and positive cash flow. This program is created for CEOs and entrepreneurs who have 6 figures or 7 figures business but, either they struggle to pay themselves like a true CEO or they treat their business like a credit card for their clients or they simply do not know where all their money go. To find out more about my CFO program, book a call with me christina@christinasjahli.com or sign up for my FREE videos training series.<br/><br/>Connect with Jacqueline:<br/>Website <a href='http://www.designerconsultingcoop.com/'>www.designerconsultingcoop.com</a><br/>Facebook <a href='https://www.facebook.com/jacqueline.dadon'>www.facebook.com/jacqueline.dadon</a><br/>Podcast and coaching <a href='https://www.theproductboss.com/'>https://www.theproductboss.com/</a><br/>Instagram @<a href='https://www.instagram.com/theproductboss/?hl=en'>theproductboss</a><br/>Facebook group for product-based <br/><a href='https://www.facebook.com/groups/theproductboss/?ref=bookmarks'>https://www.facebook.com/groups/theproductboss</a><br/><br/><br/></p><p><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Jacqueline graduated with a bachelor of fine arts in fashion design. She started her career as a fashion designer for a celebrity brand. From the beginning of her career, she was given an opportunity to manage both the business and the design sides. One thing led to another, Jacqueline launched her own product-based business, Cuffs Couture and a fashion line and apparel consulting company. She has successfully built her businesses to multi-six figures. <br/><br/>While Jacqueline continues to be the CEO of Design Consulting Co-op, she also co-owns and co-hosts The Product Boss Podcast. Together with her business bestie, Minna Khounlo-Sithep, they coach the product-based business owners through their masterminds.<br/><br/>We discussed the differences in building product-based vs. service-based business, identifying the problem in the market and providing the solution, niching down to the smallest level possible for a product-based business, the financial mistakes that she made in her business and why business finance is important to her. <br/><br/>This episode is brought to you by my own CFO program, where I help CEOs and entrepreneurs how to grow their business through the power of finance and positive cash flow. This program is created for CEOs and entrepreneurs who have 6 figures or 7 figures business but, either they struggle to pay themselves like a true CEO or they treat their business like a credit card for their clients or they simply do not know where all their money go. To find out more about my CFO program, book a call with me christina@christinasjahli.com or sign up for my FREE videos training series.<br/><br/>Connect with Jacqueline:<br/>Website <a href='http://www.designerconsultingcoop.com/'>www.designerconsultingcoop.com</a><br/>Facebook <a href='https://www.facebook.com/jacqueline.dadon'>www.facebook.com/jacqueline.dadon</a><br/>Podcast and coaching <a href='https://www.theproductboss.com/'>https://www.theproductboss.com/</a><br/>Instagram @<a href='https://www.instagram.com/theproductboss/?hl=en'>theproductboss</a><br/>Facebook group for product-based <br/><a href='https://www.facebook.com/groups/theproductboss/?ref=bookmarks'>https://www.facebook.com/groups/theproductboss</a><br/><br/><br/></p><p><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>The Journey of Minna Khounlo-Sithep</title>
			<itunes:title>The Journey of Minna Khounlo-Sithep</itunes:title>
			<pubDate>Wed, 24 Apr 2019 23:00:00 GMT</pubDate>
			<itunes:duration>54:00</itunes:duration>
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			<itunes:episode>7</itunes:episode>
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			<description><![CDATA[Minna has always been an entrepreneur at heart. She started her entrepreneurship journey using her background as a graphic designer. She was doing a freelance corporate graphic designer, then, out of frustration of not able to find writable, waterproof labels for baby items for daycare, she created Lil&apos; Labels in 2015. Lil&apos; Labels is now an Amazon best seller product. <br/><br/>Minna did not stop her journey there, while she continues to be the CEO of Lil&apos; Labels, she also co-owns and co-hosts The Product Boss Podcast. Together with her business bestie, Jacqueline Synder, they coach the product-based business owners through their masterminds.<br/><br/>We discussed the importance of finding the right manufacturer, product validation, what costs should be included in the pricing for product-based so you can have a healthy margin, her abundance money mindset and her advice to other female entrepreneurs. <br/><br/>This episode is brought to you by my own CFO program, where I help CEOs and entrepreneurs how to grow their business through the power of finance. This program is created for CEOs and entrepreneurs who have 6 figures or 7 figures business but, either they struggle to pay themselves like a true CEO or they treat their business like a credit card for their clients or they simply do not know where all their money go. To find out more about my CFO program, book a call with me christina@christinasjahli.com or sign up for my FREE videos training series.<br/><br/>Connect with Minna:<br/>Product website <a href='https://www.lillabels.com/'>https://www.lillabels.com/</a><br/>Facebook <a href='https://www.facebook.com/minnaks'>https://www.facebook.com/minnaks</a><br/>Podcast and coaching <a href='https://www.theproductboss.com/'>https://www.theproductboss.com/</a><br/>Facebook group for product-based <a href='https://www.facebook.com/groups/theproductboss/?ref=bookmarks'>https://www.facebook.com/groups/theproductboss/?ref=bookmarks</a><br/>Instagram <a href='https://www.instagram.com/theproductboss/?hl=en'>https://www.instagram.com/theproductboss/?hl=en</a><br/><br/><br/><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Minna has always been an entrepreneur at heart. She started her entrepreneurship journey using her background as a graphic designer. She was doing a freelance corporate graphic designer, then, out of frustration of not able to find writable, waterproof labels for baby items for daycare, she created Lil&apos; Labels in 2015. Lil&apos; Labels is now an Amazon best seller product. <br/><br/>Minna did not stop her journey there, while she continues to be the CEO of Lil&apos; Labels, she also co-owns and co-hosts The Product Boss Podcast. Together with her business bestie, Jacqueline Synder, they coach the product-based business owners through their masterminds.<br/><br/>We discussed the importance of finding the right manufacturer, product validation, what costs should be included in the pricing for product-based so you can have a healthy margin, her abundance money mindset and her advice to other female entrepreneurs. <br/><br/>This episode is brought to you by my own CFO program, where I help CEOs and entrepreneurs how to grow their business through the power of finance. This program is created for CEOs and entrepreneurs who have 6 figures or 7 figures business but, either they struggle to pay themselves like a true CEO or they treat their business like a credit card for their clients or they simply do not know where all their money go. To find out more about my CFO program, book a call with me christina@christinasjahli.com or sign up for my FREE videos training series.<br/><br/>Connect with Minna:<br/>Product website <a href='https://www.lillabels.com/'>https://www.lillabels.com/</a><br/>Facebook <a href='https://www.facebook.com/minnaks'>https://www.facebook.com/minnaks</a><br/>Podcast and coaching <a href='https://www.theproductboss.com/'>https://www.theproductboss.com/</a><br/>Facebook group for product-based <a href='https://www.facebook.com/groups/theproductboss/?ref=bookmarks'>https://www.facebook.com/groups/theproductboss/?ref=bookmarks</a><br/>Instagram <a href='https://www.instagram.com/theproductboss/?hl=en'>https://www.instagram.com/theproductboss/?hl=en</a><br/><br/><br/><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>The Journey of Liz Elting</title>
			<itunes:title>The Journey of Liz Elting</itunes:title>
			<pubDate>Wed, 17 Apr 2019 21:00:00 GMT</pubDate>
			<itunes:duration>50:09</itunes:duration>
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			<acast:episodeId>61868d38191fd30013f8b465</acast:episodeId>
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			<itunes:episode>6</itunes:episode>
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			<description><![CDATA[Liz Elting is a global CEO, an Entrepreneur, a Business Leader, a Philanthropist, and a Feminist. She has been named one of Forbes’ “Richest Self-Made Women” for the past three years in a row (2016, 2017, 2018).<br/><br/>An accomplished business leader, she co-founded TransPerfect, the world’s largest provider of language and business solutions. Headquartered in New York City, the company has over $600 million in revenues and more than 4,000 employees in over 90 cities around the globe.<br/><br/>Liz and I talked about why and how did she build TransPerfect, how her big vision had guided her along the way, why she did not want any outside funding for TransPerfect, how did she manage the business finance to achieve her big vision (hint: review your numbers and control your spending), why your own values are important to build a successful business, why did she create the Elizabeth Elting Foundation and what are her goals with the Foundation. <br/><br/>This episode is brought to you by my own CFO program, where I help CEOs and entrepreneurs how to grow their business through the power of finance. This program is created for CEOs and entrepreneurs who have 6 figures or 7 figures business but, either they struggle to pay themselves like a true CEO or they treat their business like a credit card for their clients or they simply do not know where all their money go. To find out more about my CFO program, book a call with me christina@christinasjahli.com or sign up for my FREE videos training series.<br/><br/>Connect with Liz Elting:<br/>Website: <a href='https://www.lizelting.com/'>https://www.lizelting.com/</a><br/>Linkedin: <a href='https://www.linkedin.com/in/lizelting/'>https://www.linkedin.com/in/lizelting/</a><br/>Instagram: <a href='https://www.instagram.com/lizelting/'>https://www.instagram.com/lizelting/</a><br/>Facebook: <a href='https://www.facebook.com/lizelting/'>https://www.facebook.com/lizelting/</a><br/>Twitter: <a href='https://twitter.com/LizElting'>https://twitter.com/LizElting</a><br/><br/><br/><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Liz Elting is a global CEO, an Entrepreneur, a Business Leader, a Philanthropist, and a Feminist. She has been named one of Forbes’ “Richest Self-Made Women” for the past three years in a row (2016, 2017, 2018).<br/><br/>An accomplished business leader, she co-founded TransPerfect, the world’s largest provider of language and business solutions. Headquartered in New York City, the company has over $600 million in revenues and more than 4,000 employees in over 90 cities around the globe.<br/><br/>Liz and I talked about why and how did she build TransPerfect, how her big vision had guided her along the way, why she did not want any outside funding for TransPerfect, how did she manage the business finance to achieve her big vision (hint: review your numbers and control your spending), why your own values are important to build a successful business, why did she create the Elizabeth Elting Foundation and what are her goals with the Foundation. <br/><br/>This episode is brought to you by my own CFO program, where I help CEOs and entrepreneurs how to grow their business through the power of finance. This program is created for CEOs and entrepreneurs who have 6 figures or 7 figures business but, either they struggle to pay themselves like a true CEO or they treat their business like a credit card for their clients or they simply do not know where all their money go. To find out more about my CFO program, book a call with me christina@christinasjahli.com or sign up for my FREE videos training series.<br/><br/>Connect with Liz Elting:<br/>Website: <a href='https://www.lizelting.com/'>https://www.lizelting.com/</a><br/>Linkedin: <a href='https://www.linkedin.com/in/lizelting/'>https://www.linkedin.com/in/lizelting/</a><br/>Instagram: <a href='https://www.instagram.com/lizelting/'>https://www.instagram.com/lizelting/</a><br/>Facebook: <a href='https://www.facebook.com/lizelting/'>https://www.facebook.com/lizelting/</a><br/>Twitter: <a href='https://twitter.com/LizElting'>https://twitter.com/LizElting</a><br/><br/><br/><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>The Journey of Tara McMullin</title>
			<itunes:title>The Journey of Tara McMullin</itunes:title>
			<pubDate>Thu, 11 Apr 2019 04:00:00 GMT</pubDate>
			<itunes:duration>47:48</itunes:duration>
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			<itunes:episode>5</itunes:episode>
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			<description><![CDATA[<p>Tara McMullin started her entrepreneurship journey as a blogger. While she was building her career as a blogger, she also ventured her journey further into designing websites, creating and teaching online courses and creating a group and individual coaching for small businesses. But her real passion is always about connecting and helping small business owners to have important, honest and transparent conversations about running a business. That’s why Tara created the What Works brand through her paid membership community, mastermind and podcast.<br/><br/>This episode is brought to you by my own CFO program, where I help CEOs and entrepreneurs how to grow their business through the power of finance. This program is created for CEOs and entrepreneurs who have 6 figures or 7 figures business but, either they struggle to pay themselves like a true CEO or they treat their business like a credit card for their clients or they simply do not know where all their money go. To find out more about my CFO program, book a call with me christina@christinasjahli.com or sign up for my FREE videos training series.</p><p>Connect with Tara:</p><p>Website <a href='https://exit.sc/?url=http%3A%2F%2Fexplorewhatworks.com%2Fwhatworks'>explorewhatworks.com/whatworks</a><br/>Join Tara&apos;s community <a href='https://exit.sc/?url=http%3A%2F%2Fexplorewhatworks.com%2Fnetwork%2F'>explorewhatworks.com/network/</a><br/>Instagram <a href='https://exit.sc/?url=http%3A%2F%2Finstagram.com%2Ftara_mcmullin'>instagram.com/tara_mcmullin</a><br/>LinkedIn <a href='https://exit.sc/?url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Ftaragentile%2F'>www.linkedin.com/in/taragentile/</a></p><p>Tara McMullin (formerly Tara Gentile) is an entrepreneur, podcast host, and community builder. She is the founder and CEO of What Works, a top small business podcast, as well as a community for small business owners. She has been named one of the top 24 female podcast hosts for business owners on Entrepreneur.</p><p>The What Works Network is opened for a short period to celebrate the 200th episode of What Works podcast. Make sure you register online <a href='https://exit.sc/?url=http%3A%2F%2Fexplorewhatworks.com%2Fnetwork%2F'>explorewhatworks.com/network/</a> before the door opens on April 23, 2019. </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Tara McMullin started her entrepreneurship journey as a blogger. While she was building her career as a blogger, she also ventured her journey further into designing websites, creating and teaching online courses and creating a group and individual coaching for small businesses. But her real passion is always about connecting and helping small business owners to have important, honest and transparent conversations about running a business. That’s why Tara created the What Works brand through her paid membership community, mastermind and podcast.<br/><br/>This episode is brought to you by my own CFO program, where I help CEOs and entrepreneurs how to grow their business through the power of finance. This program is created for CEOs and entrepreneurs who have 6 figures or 7 figures business but, either they struggle to pay themselves like a true CEO or they treat their business like a credit card for their clients or they simply do not know where all their money go. To find out more about my CFO program, book a call with me christina@christinasjahli.com or sign up for my FREE videos training series.</p><p>Connect with Tara:</p><p>Website <a href='https://exit.sc/?url=http%3A%2F%2Fexplorewhatworks.com%2Fwhatworks'>explorewhatworks.com/whatworks</a><br/>Join Tara&apos;s community <a href='https://exit.sc/?url=http%3A%2F%2Fexplorewhatworks.com%2Fnetwork%2F'>explorewhatworks.com/network/</a><br/>Instagram <a href='https://exit.sc/?url=http%3A%2F%2Finstagram.com%2Ftara_mcmullin'>instagram.com/tara_mcmullin</a><br/>LinkedIn <a href='https://exit.sc/?url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Ftaragentile%2F'>www.linkedin.com/in/taragentile/</a></p><p>Tara McMullin (formerly Tara Gentile) is an entrepreneur, podcast host, and community builder. She is the founder and CEO of What Works, a top small business podcast, as well as a community for small business owners. She has been named one of the top 24 female podcast hosts for business owners on Entrepreneur.</p><p>The What Works Network is opened for a short period to celebrate the 200th episode of What Works podcast. Make sure you register online <a href='https://exit.sc/?url=http%3A%2F%2Fexplorewhatworks.com%2Fnetwork%2F'>explorewhatworks.com/network/</a> before the door opens on April 23, 2019. </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>The Journey of Erin Bouchard</title>
			<itunes:title>The Journey of Erin Bouchard</itunes:title>
			<pubDate>Thu, 04 Apr 2019 04:00:00 GMT</pubDate>
			<itunes:duration>21:05</itunes:duration>
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			<itunes:episode>4</itunes:episode>
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			<description><![CDATA[<p>Prior to building two successful businesses, Erin Bouchard worked as a child and youth worker for a foster care agency. After she planned her own wedding, she started to help family and friends with their wedding plan, and realized how much she enjoyed working with brides. She opened her own bridal store Once Upon A Time Weddings. About 3 years ago, after being tired of watching bridal store owners spin their wheels, she created Bouchard Consulting.  <br/><br/>Listen to the full podcast to find out how did a major incident in her business push her to become a financially savvy business owner. Subscribe on Itunes, Stitcher, Google Play, Spotify, YouTube and email for future episodes of Her CEO Journey podcast. <br/><br/>This episode is brought to you by my own CFO program, where I help CEOs and entrepreneurs how to grow their business through the power of finance. This program is created for CEOs and entrepreneurs who have 6 figures or 7 figures business but, either they struggle to pay themselves like a true CEO or they treat their business like a credit card for their clients or they simply do not know where all their money go. To find out more about my CFO program, book a call with me christina@christinasjahli.com or sign up for my FREE videos training series.</p><p> Connect with Erin:</p><p>Website<b> </b><a href='https://www.instagram.com/erinchristinebouchard/?hl=en'>https://</a><a href='http://www.erinchristinebouchard.com/'>www.erinchristinebouchard.com</a></p><p>Facebook<b> </b><a href='https://www.instagram.com/erinchristinebouchard/?hl=en'>https://</a><a href='http://www.facebook.com/erinchristinebouchard'>www.facebook.com/erinchristinebouchard</a></p><p>Instagram<b> </b><a href='https://www.instagram.com/erinchristinebouchard/?hl=en'>https://www.instagram.com/erinchristinebouchard/</a><b> </b></p><p>Erin Bouchard helps retail store owners move from crisis mode to growth mode with clarity and confidence. She walks beside you as you learn the tough lessons so that you can grow your team, renew your passion and grow your profits.<br/><br/><br/></p><p><br/></p><p><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Prior to building two successful businesses, Erin Bouchard worked as a child and youth worker for a foster care agency. After she planned her own wedding, she started to help family and friends with their wedding plan, and realized how much she enjoyed working with brides. She opened her own bridal store Once Upon A Time Weddings. About 3 years ago, after being tired of watching bridal store owners spin their wheels, she created Bouchard Consulting.  <br/><br/>Listen to the full podcast to find out how did a major incident in her business push her to become a financially savvy business owner. Subscribe on Itunes, Stitcher, Google Play, Spotify, YouTube and email for future episodes of Her CEO Journey podcast. <br/><br/>This episode is brought to you by my own CFO program, where I help CEOs and entrepreneurs how to grow their business through the power of finance. This program is created for CEOs and entrepreneurs who have 6 figures or 7 figures business but, either they struggle to pay themselves like a true CEO or they treat their business like a credit card for their clients or they simply do not know where all their money go. To find out more about my CFO program, book a call with me christina@christinasjahli.com or sign up for my FREE videos training series.</p><p> Connect with Erin:</p><p>Website<b> </b><a href='https://www.instagram.com/erinchristinebouchard/?hl=en'>https://</a><a href='http://www.erinchristinebouchard.com/'>www.erinchristinebouchard.com</a></p><p>Facebook<b> </b><a href='https://www.instagram.com/erinchristinebouchard/?hl=en'>https://</a><a href='http://www.facebook.com/erinchristinebouchard'>www.facebook.com/erinchristinebouchard</a></p><p>Instagram<b> </b><a href='https://www.instagram.com/erinchristinebouchard/?hl=en'>https://www.instagram.com/erinchristinebouchard/</a><b> </b></p><p>Erin Bouchard helps retail store owners move from crisis mode to growth mode with clarity and confidence. She walks beside you as you learn the tough lessons so that you can grow your team, renew your passion and grow your profits.<br/><br/><br/></p><p><br/></p><p><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>The Journey of Jenny Schell</title>
			<itunes:title>The Journey of Jenny Schell</itunes:title>
			<pubDate>Wed, 27 Mar 2019 04:00:00 GMT</pubDate>
			<itunes:duration>22:28</itunes:duration>
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			<itunes:episode>3</itunes:episode>
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			<description><![CDATA[<p>Jenny Schell grew up in a Colorado ghost town, in poverty, with no running water and no electricity.  She spent her days hauling water, chopping wood and learning why everyday kindness and simple gifts matter. Now, she is the co-founder of Design Rangers, an award-winning marketing strategy and design company in Colorado Springs. </p><p>Listen to the full podcast to find out Jenny&apos;s struggles and wins in her CEO journey. Subscribe on Itunes, Stitcher, Google Play, Spotify, YouTube and email for future episodes of Her CEO Journey podcast. <b><br/><br/></b>This episode is brought to you by my own CFO program, where I help CEOs and entrepreneurs how to grow their business through the power of finance. This program is created for CEOs and entrepreneurs who have 6 figures or 7 figures business but, either they struggle to pay themselves like a true CEO or they treat their business like a credit card for their clients or they simply do not know where all their money go. To find more about my CFO program, book a call with me christina@christinasjahli.com or sign up for my FREE videos training series.</p><p>Connect with Jenny:</p><p>Website <a href='https://designrangers.com/'>https://designrangers.com/</a></p><p>Facebook <a href='https://www.facebook.com/designrangers/'>https://www.facebook.com/designrangers/</a></p><p>Instagram  <a href='https://www.instagram.com/designrangers/'>https://www.instagram.com/designrangers/</a></p><p>Jenny Schell is a small business owner and award-winning designer with 20+ years of marketing, creative strategy, print, web, and logo design under her belt. She works hard to find creative solutions to her clients’ biggest challenges, and her love of clean, simple, functional design keeps her passionate and always growing. Born out of a longing to be in control of her future and a desire to model to her two boys that each of us has the power to design our life, Jenny co-founded Design Rangers in 2007 with her husband Chris. Jenny embraces her Enneagram 9 and is known for seeing both sides of a viewpoint, which makes her a great mediator and facilitator.</p><p>Jenny has been deeply involved in her community for many years, joining with other local designers to create and raise more than $1 million through their accidental nonprofit <a href='https://designrangers.com/case-studies/wild-fire/'>Wild Fire Tees</a> and acting as the Creative Director for the Colorado Springs philanthropic initiative <a href='https://indygive.com/'>Give!</a> which has raised $11.4 million since 2009.</p><p>Despite a sheepish enthusiasm for the spotlight, Jenny’s authenticity has brought thousands of people to tears as Keynote Speaker for Care and Share’s <a href='https://careandshare.org/recipe-for-hope-in-case-you-missed-it/'>Recipe for Hope</a>, Pikes Peak Community College’s 2018 graduation ceremony, TESSA’s Encore Gala, and on the Colorado Springs <a href='https://www.youtube.com/watch?v=FfwFUjVEIl4'>TEDx</a> stage sharing stories of hope and hunger from her eclectic childhood. Her biggest claim to fame is having her face featured on a <a href='https://www.theonion.com/new-study-finds-humans-experience-greatest-feelings-of-1819578798'>&apos;skip ad&apos; post</a> by satirical news organization The Onion, because finally her kids thought she was cool!</p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Jenny Schell grew up in a Colorado ghost town, in poverty, with no running water and no electricity.  She spent her days hauling water, chopping wood and learning why everyday kindness and simple gifts matter. Now, she is the co-founder of Design Rangers, an award-winning marketing strategy and design company in Colorado Springs. </p><p>Listen to the full podcast to find out Jenny&apos;s struggles and wins in her CEO journey. Subscribe on Itunes, Stitcher, Google Play, Spotify, YouTube and email for future episodes of Her CEO Journey podcast. <b><br/><br/></b>This episode is brought to you by my own CFO program, where I help CEOs and entrepreneurs how to grow their business through the power of finance. This program is created for CEOs and entrepreneurs who have 6 figures or 7 figures business but, either they struggle to pay themselves like a true CEO or they treat their business like a credit card for their clients or they simply do not know where all their money go. To find more about my CFO program, book a call with me christina@christinasjahli.com or sign up for my FREE videos training series.</p><p>Connect with Jenny:</p><p>Website <a href='https://designrangers.com/'>https://designrangers.com/</a></p><p>Facebook <a href='https://www.facebook.com/designrangers/'>https://www.facebook.com/designrangers/</a></p><p>Instagram  <a href='https://www.instagram.com/designrangers/'>https://www.instagram.com/designrangers/</a></p><p>Jenny Schell is a small business owner and award-winning designer with 20+ years of marketing, creative strategy, print, web, and logo design under her belt. She works hard to find creative solutions to her clients’ biggest challenges, and her love of clean, simple, functional design keeps her passionate and always growing. Born out of a longing to be in control of her future and a desire to model to her two boys that each of us has the power to design our life, Jenny co-founded Design Rangers in 2007 with her husband Chris. Jenny embraces her Enneagram 9 and is known for seeing both sides of a viewpoint, which makes her a great mediator and facilitator.</p><p>Jenny has been deeply involved in her community for many years, joining with other local designers to create and raise more than $1 million through their accidental nonprofit <a href='https://designrangers.com/case-studies/wild-fire/'>Wild Fire Tees</a> and acting as the Creative Director for the Colorado Springs philanthropic initiative <a href='https://indygive.com/'>Give!</a> which has raised $11.4 million since 2009.</p><p>Despite a sheepish enthusiasm for the spotlight, Jenny’s authenticity has brought thousands of people to tears as Keynote Speaker for Care and Share’s <a href='https://careandshare.org/recipe-for-hope-in-case-you-missed-it/'>Recipe for Hope</a>, Pikes Peak Community College’s 2018 graduation ceremony, TESSA’s Encore Gala, and on the Colorado Springs <a href='https://www.youtube.com/watch?v=FfwFUjVEIl4'>TEDx</a> stage sharing stories of hope and hunger from her eclectic childhood. Her biggest claim to fame is having her face featured on a <a href='https://www.theonion.com/new-study-finds-humans-experience-greatest-feelings-of-1819578798'>&apos;skip ad&apos; post</a> by satirical news organization The Onion, because finally her kids thought she was cool!</p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>The Journey of Erin Pheil</title>
			<itunes:title>The Journey of Erin Pheil</itunes:title>
			<pubDate>Wed, 20 Mar 2019 04:00:00 GMT</pubDate>
			<itunes:duration>32:49</itunes:duration>
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			<itunes:episode>2</itunes:episode>
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			<description><![CDATA[Erin Pheil built an award winning and nationally ranked web agency for 16 years, but she wanted more from her life. She battled with pain and depression, until she found the magic formula to getting out of one&apos;s own way. Now she is enjoying life in the beautiful Colorado mountains while building her new business, Mindfix. <br/><br/>Listen to the full podcast to find out Erin&apos;s struggles and wins in her CEO journey. Subscribe on Itunes, Stitcher, Google Play, Spotify, YouTube and email for future episodes of Her CEO Journey podcast. <br/><br/>This episode is brought to you by my own CFO program, where I help CEOs and entrepreneurs how to grow their business through the power of finance. This program is created for CEOs and entrepreneurs who have 6 figures or 7 figures business but, either they struggle to pay themselves like a true CEO or they treat their business like a credit card for their clients or they simply do not know where all their money go. To find more about my CFO program, book a call with me christina@christinasjahli.com or sign up for my FREE videos training series.<br/><br/>Connect with Erin:<br/>Website https://www.mindfixgroup.com<br/>Facebook https://www.facebook.com/erinpheil<br/>Resources https://www.mindfixgroup.com/training/<br/><br/>Erin Pheil is a highly successful entrepreneur, consultant, and speaker who has discovered the secret of getting exponential life and business results for her clients WITHOUT requiring endless, ongoing coaching. Her revolutionary mental optimization program for high achievers has an unheard of success rate exceeding 95%.<br/><br/><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[Erin Pheil built an award winning and nationally ranked web agency for 16 years, but she wanted more from her life. She battled with pain and depression, until she found the magic formula to getting out of one&apos;s own way. Now she is enjoying life in the beautiful Colorado mountains while building her new business, Mindfix. <br/><br/>Listen to the full podcast to find out Erin&apos;s struggles and wins in her CEO journey. Subscribe on Itunes, Stitcher, Google Play, Spotify, YouTube and email for future episodes of Her CEO Journey podcast. <br/><br/>This episode is brought to you by my own CFO program, where I help CEOs and entrepreneurs how to grow their business through the power of finance. This program is created for CEOs and entrepreneurs who have 6 figures or 7 figures business but, either they struggle to pay themselves like a true CEO or they treat their business like a credit card for their clients or they simply do not know where all their money go. To find more about my CFO program, book a call with me christina@christinasjahli.com or sign up for my FREE videos training series.<br/><br/>Connect with Erin:<br/>Website https://www.mindfixgroup.com<br/>Facebook https://www.facebook.com/erinpheil<br/>Resources https://www.mindfixgroup.com/training/<br/><br/>Erin Pheil is a highly successful entrepreneur, consultant, and speaker who has discovered the secret of getting exponential life and business results for her clients WITHOUT requiring endless, ongoing coaching. Her revolutionary mental optimization program for high achievers has an unheard of success rate exceeding 95%.<br/><br/><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
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			<title>The Journey of Pamela Dale</title>
			<itunes:title>The Journey of Pamela Dale</itunes:title>
			<pubDate>Mon, 11 Mar 2019 04:00:00 GMT</pubDate>
			<itunes:duration>32:47</itunes:duration>
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			<itunes:episode>1</itunes:episode>
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			<description><![CDATA[<p>Pamela Dale became a mom at the age of 17. At the age of 40, she felt that it was her time to shine. She embarked to the entrepreneurship journey as a coach, then she learned about digital marketing. She struggled to find her self identity and self-worth until 3 months ago.</p><p>Listen to the full podcast to find out how did she finally find her self-identity and self-worth and how did her business take off. Subscribe on Itunes, Stitcher, Google Play, Soundcloud, YouTube and email for future episodes of Her CEO Journey podcast. <br/><br/>This episode is brought to you by my own CFO program, where I help CEOs and entrepreneurs how to grow their business through the power of finance. This program is created for CEOs and entrepreneurs who have 6 figures or 7 figures business but, either they struggle to pay themselves like a true CEO or they treat their business like a credit card for their clients or they simply do not know where all their money go. To find more about my CFO program, book a call with me christina@christinasjahli.com or sign up for my FREE videos training series.<br/><br/>Connect with Pamela:<br/>Website <a href='https://www.pamelajoandale.com/'>https://www.pamelajoandale.com</a><br/>Facebook https://www.facebook.com/pamelajoandale<br/>Resources <a href='https://www.fiercefreelancers.co/'>https://www.fiercefreelancers.co</a><br/><br/>Pamela Dale is the creator and driving force behind the &quot;Fierce Freelancers&quot; Movement. Coaching and programs designed to transform the businesses of midlife female entrepreneurs into demanding six figures and beyond based on their God-given talents and skills.</p><p>She has four different coaching certifications with a concentration in Neuro-Linguistic Programming and specializes in being able to see behind the excuses and fears of business owners in order to get straight to the source of the problem and help them fix it.</p><p>Pamela also owns a digital marketing agency where she helps business owners create funnels, webinars, and redesign their brand to improve their sales conversion rates.</p><p>She resides in Vancouver, Canada with her husband Antonio.</p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Pamela Dale became a mom at the age of 17. At the age of 40, she felt that it was her time to shine. She embarked to the entrepreneurship journey as a coach, then she learned about digital marketing. She struggled to find her self identity and self-worth until 3 months ago.</p><p>Listen to the full podcast to find out how did she finally find her self-identity and self-worth and how did her business take off. Subscribe on Itunes, Stitcher, Google Play, Soundcloud, YouTube and email for future episodes of Her CEO Journey podcast. <br/><br/>This episode is brought to you by my own CFO program, where I help CEOs and entrepreneurs how to grow their business through the power of finance. This program is created for CEOs and entrepreneurs who have 6 figures or 7 figures business but, either they struggle to pay themselves like a true CEO or they treat their business like a credit card for their clients or they simply do not know where all their money go. To find more about my CFO program, book a call with me christina@christinasjahli.com or sign up for my FREE videos training series.<br/><br/>Connect with Pamela:<br/>Website <a href='https://www.pamelajoandale.com/'>https://www.pamelajoandale.com</a><br/>Facebook https://www.facebook.com/pamelajoandale<br/>Resources <a href='https://www.fiercefreelancers.co/'>https://www.fiercefreelancers.co</a><br/><br/>Pamela Dale is the creator and driving force behind the &quot;Fierce Freelancers&quot; Movement. Coaching and programs designed to transform the businesses of midlife female entrepreneurs into demanding six figures and beyond based on their God-given talents and skills.</p><p>She has four different coaching certifications with a concentration in Neuro-Linguistic Programming and specializes in being able to see behind the excuses and fears of business owners in order to get straight to the source of the problem and help them fix it.</p><p>Pamela also owns a digital marketing agency where she helps business owners create funnels, webinars, and redesign their brand to improve their sales conversion rates.</p><p>She resides in Vancouver, Canada with her husband Antonio.</p><p><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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    	<itunes:category text="Business"/>
		<itunes:category text="Business">
			<itunes:category text="Entrepreneurship"/>
		</itunes:category>
		<itunes:category text="Business">
			<itunes:category text="Management"/>
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