Today, I dive deeper into one of the five crucial steps to remove yourself as the bottleneck in your online agency: documentation. Building on my recent YouTube video comeback, I explain why documentation is essential for creating freedom in your business and how to approach it strategically.

Why Documentation Is Your Key to Freedom

Documentation isn't just about having process guides—it's the foundation of effective delegation. Without clear documentation, your team members can't understand your expectations, which leads to you constantly stepping in to fix work and your team feeling untrusted.

Proper documentation allows you to move from merely delegating tasks to delegating decisions and outcomes—where true freedom lies. As I say in the episode, "That level of delegation is where the freedom comes."

Overcoming Common Resistance

If you're hesitating to document your processes, you might be thinking:

• "It takes too much time"
• "My work is too creative to document"

I address both concerns with my philosophy of "work hard once" (credit to Rachel Rogers) to create long-term efficiency. Even for creative work, I suggest documenting the before and after processes while leaving room for creative strategy in the middle.

The 3 Types of Documentation Every Agency Needs

1. Client-Facing Processes

• Onboarding workflows
• Communication templates
• Deliverable standards that show what "A+ work" looks like

2. Internal Team Processes

• Task handoff procedures in your project management system
• Quality control checklists (my team has at least three people check deliverables)
• Meeting structures that keep everyone focused and productive

3. Business Development Processes

• Sales call scripts
• Proposal templates (I use Dubsado)
• Follow-up sequences for potential clients

Quick-Start Documentation Method

Feeling overwhelmed? Start with these simple steps:

1. Record yourself doing the process as a Loom video
2. Have an operations person create written SOPs from the recording
3. Use simple tools—I find "Loom and Google Docs and then linking it all in our project management system" works perfectly
4. Prioritize documenting processes where you frequently give the same feedback

The Path to Freedom Takes Time

I remind listeners that building solid documentation takes time—it took my team over a year and a half to feel confident in our project management system. What matters is starting the process and being consistent.

"If this doesn't feel really good at first, even three to six months from now, that's okay. It doesn't mean that you're doing it wrong, it just means that it's taking time."

By investing in documentation now, you're creating the foundation for a team that can work without your constant input, giving you the freedom to focus on CEO-level tasks and strategy.

Resources Mentioned

• My new YouTube video: "Escape the Agency Owner Trap: 5 Steps to Remove Yourself as the Bottleneck"
• Free download: "10 Interview Questions to Cut Turnover & Find Perfect-Fit Team Members"
• Team Meetings Workbook

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After a brief hiatus since August, I'm thrilled to return with a deeply personal episode where I share my journey of making one of the biggest decisions in my business career - sunsetting my successful 7-figure agency, The Launch Guild, to fully embrace my passion for coaching.

Key Episode Highlights:

• The evolution of my business journey from launch manager to seven-figure agency owner to coach
• Why launches have changed in the online space over the past two years and the impact on my agency
• The internal struggle of realizing when it's time to pivot, even when you're successful
• How the Call to Clarity Retreat became a turning point in making this major business decision
• Managing difficult conversations with a long-term team during transition

I open up about the internal struggles I faced when realizing it was time for a change, even though my agency was thriving. The reality is, the online launch landscape has transformed dramatically over the past two years, and while we could have pivoted The Launch Guild in numerous directions, my heart was pulling me toward a different path entirely.

What's Coming Up:

This episode kicks off a special three-part series where I'll share:

• My complete agency story
• Frameworks and methodologies around agency ownership
• "Baby Steps" series - dedicated to supporting solopreneurs making the leap into agency ownership
• New episodes every Friday
• State of the Agency quarterly roundtables

Looking Forward:

Whether you're an established agency owner looking to scale, a solopreneur considering the agency model, or an online business owner seeking guidance, I hope this episode gives you permission to trust your gut and make the changes your heart is calling for.

Visit tashabooth.com/podcast for show notes and to learn more about upcoming programs, coaching opportunities, masterclasses, and events.

Check out all the ways I can support you!

❤️ Join The Agency Alliance Membership! Inside this membership for agency owners you'll find a supportive community, tools to help you build a solid and thriving agency, and monthly marketing strategies!

💁🏽‍♀️ Looking for more 1:1 support inside a small group container? Let me guide you to growing your agency inside The Agency Thrivemind. 

📈 Expansive -- Part mastermind, part strategic consulting container for seasoned agency owners making $150K+ per year -- next group starts February 2025.

✨ 1:1 Coaching for Online Business Owners! Whether you’re an agency owner, coach, course creator, or creative, this personalized coaching container is tailored to help you align all the moving pieces of your business and step into your next level.

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During the interview, Anne-Marie shares:

• How high impact workshops have the power to provide value to potential clients while also showcasing expertise and building trust.
• The difference between webinars, masterclasses, and workshops
• Why teaching impactful content in workshops is more impactful than the pitch.
• Why charging for workshops is more likely to attract participants who will convert into high-ticket clients.

Anne-Marie also introduced a valuable resource, a quiz which helps business owners determine the ideal workshop format for their specific business needs and goals. This tool provides a personalized workshop format recommendation and a sample agenda to guide business owners in creating impactful workshops.

To take the quiz, go to myworkshopgameplan.com. 

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As service providers, it can sometimes feel hard to enforce the boundaries that we’ve created but then, when we don’t, we often feel taken advantage of and burned out.

Our guest today, Jackie Ellis, shared her journey of moving from running a gym to running a successful Facebook ads agency and how important she’s found building boundaries along the way.

Jackie and I dive into the challenges of establishing and maintaining boundaries, especially for women and moms in the online business space. We discuss the common struggle of feeling the need to be available at all times and the impact it can have on both our personal and professional lives.

Key Points Covered:

• The challenges of setting boundaries as a service-based business owner.
• How Jackie learned to establish and maintain boundaries in her agency.
• Strategies for supporting your team in setting and respecting boundaries.
• Client feedback on agency boundaries and the importance of attracting aligned clients.
• 
  

Listen to the episode for tips on how Jackie implemented boundaries in her agency, such as setting strict working hours, avoiding work-related activities in certain spaces, and respecting her team's boundaries. One of the highlights of the episode is our discussion on the importance of leading by example and supporting your online team in upholding boundaries to create a cohesive and respectful work environment.

How to Work With Me This Year:

The Agency Alliance Membership

The Agency Thrivemind

Follow Me On Instagram

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Why is this important? By templatizing your offers, you're able to carry out your services in the exact same or very similar way from client to client, no matter which team member is assigned to the project. It creates time efficiency and saves you money when you're not reinventing the wheel every time. And last but not least, it allows the services process to run without you!

In this episode we'll be walking through these 5 steps to agencify your offers:

• Get clear on your offers
• Create a high-level view of your processes
• Make note of where project plan templates, checklists, canned emails, etc can be incorporated.
• Create templates & SOPs
• Train your team on the process

Creating a scalable offer system may take time but is essential for freeing up your time and allowing your agency to run smoothly without your constant involvement.

Apply for a $25,000 grant package with HoneyBook via the Breakthrough Grand program. Learn more at tashabooth.com/breakthroughgrant

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Melissa says these awareness tools can be used to help CEOs understand their innate strengths and in turn build businesses that align with their unique capabilities. 

In this episode you’ll learn: 

• What the KOLBE and Human Design awareness tests are and what they can teach us
• How to use these awareness tools to gain a deeper self-awareness
• How to integrate these awareness tools into our hiring processes AND how we manage our team members day to day
• Why knowing your results isn’t enough - you must apply what you learn! 

Connect with Melissa on Instagram at @melissafroelich_biz or visit her website at melissafroehlich.com. 

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In this episode, we break down:

• The five questions to ask yourself AND your team as you begin to brainstorm potential values.
• How to narrow down and refine the values you've brainstormed
• Examples of company core values such as integrity, accountability, and respect.
• Using your core values to determine if a client or a team member are in alignment with your company.

Take action today by creating or revisiting your agency's core values, sharing them with your team, and posting them online or on your business' website to ensure consistent alignment with these values.

If you liked this week's episode, check out Part 1 of the series where we covered the difference between a mission statement and a vision statement and how to turn them into statements that truly guide your company's direction and decision-making! Listen to Episode 196 here.

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I broke down the difference between mission and vision statements and provided examples from well-known companies like Starbucks, Nordstrom, Duolingo, TikTok, IKEA, Disney, and the BBC.

I also shared practical tips on how to infuse these statements into the daily life of your business, such as:

• Post them on your company website.
• Include them in client intro and onboarding content.
• Engage your team by asking how they've lived out the mission or worked towards the vision.
• And more!

Join me next week for Part 2, as we delve into creating strong core values statements.

Head over to tashabooth.com/podcast for more resources and ways to work with me!

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SOPs or Standard Operating Procedures, are an important part of creating templated systems and processes within your agency. With these guides in place, it is much easier to ensure consistency among your team as they work together and support clients.

In this episode you'll learn:

• The importance of breaking down complex processes into smaller, more manageable SOPs
• How to set up your SOPs to accommodate different learning styles
• Best practices for housing SOPs

Click here to watch a video demonstration of our SOP creation process at The Launch Guild.

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1. Define Success with Your Client - Understanding what success looks like to your clients is crucial. This ensures that you're focusing on what truly matters to them and addressing any potential fears they might have about the partnership.
2. Keep Your Clients in the Loop - Communication is key. Clients may feel anxious about the process because they're not the experts. By keeping them informed about the progress, what's happening each week, and what's coming next, you can alleviate their concerns and build trust.
3. Follow Through on Your Promises - Simply put, do what you say you'll do. Clients appreciate transparency and accountability.

By implementing these three strategies, you can create a business that not only meets but exceeds client expectations, fostering a relationship they'll want to return to time and again.

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Between my three different coaching programs, where I'm working with close to 100 different agency owners at all different stages in their journey, I've been able to see first hand the commonalities that set successful agency owners apart.

1 - Mastering Delegation: Successful agency owners practice the art of delegation, understanding that they can't do everything themselves.

2 - Handling Tough Conversations: They may not enjoy it, but they don't shy away from difficult discussions, knowing that addressing issues early prevents bigger problems later.

3 - Prioritizing Effectively: They focus on what's truly important and avoid getting sidetracked by tasks that may not be necessary at the moment.

4 - Staying on Top of Your Numbers: Knowing their numbers is crucial for maintaining profitability and making informed decisions.

5 - Balancing Work and Personal Life: Having hobbies and interests outside of their business makes them better CEOs by providing fresh perspectives.

6 - Being Proactive, Not Reactive: Anticipating needs and planning ahead helps them avoid "Oh crap" moments and stay ahead of the curve.

7 - Consistent Marketing and Sales: They make lead generation and sales activities a non-negotiable part of their routine.

8 - Learning to Say No: They understand the importance of setting boundaries to focus on what truly matters for their business and personal life.

9 - Their Team is Now Their Clients: They shift their focus from client support to team support, recognizing that a well-supported team will take good care of clients.

10 - They Don't Major in the Minors: They don't sweat the small stuff and allow minor issues to derail their focus or their business.

BONUS TIP #1 - Embracing Failure as a Lesson: They view failures as opportunities for improvement rather than a closed door.

BONUS TIP #2 - Decisiveness: They aren't afraid to make decisions, understanding that indecision can be more harmful than making an imperfect choice.

I hope this list resonates with you and helps you identify areas where you can align your actions and mindset with those of successful agency owners. Let me know which traits you connect with the most by reaching out on Instagram at @thetashabooth.

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In this episode we cover:

• What a mindset rut is and the negative impacts it can have on your business
• Show Yourself Your Evidence of Awesome and reflect on all the amazing things you HAVE achieved!
• Take action and challenge yourself even when you think you can't find an ounce of motivation.
• The power of community and knowing you're not alone in your struggles.

By implementing these strategies, you can overcome mindset ruts and propel your business towards success. Stay motivated, believe in yourself, and embrace the journey ahead!

Learn More About the Agency Alliance Membership!

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It’s called The Agency Alliance Membership and, in this week's episode I’m sharing all about why I created it, what’s it all about and why over 50 agency owners said “yes” to joining within the first 48 hours of opening the doors!

>>> Click Here To Learn More About The Membership & How To Join While Founding Member’s Pricing Is Still Available <<<

The Agency Alliance Membership is a game changer for the online agency community! It’s an opportunity for agency owners of all experience and income levels to come together for support, community, and greater learning.

In this episode, I share how why you should consider joining including…

• The Gap In The Market: What market research I did prior to launching this membership and how I knew it was a need for agency owners.
• What The Membership Includes: There are 4 pillars to how my team and I will support you — Monthly Events, Courses & Resources, Community, and Extra Support & Discounts — I dive into explaining each.
• The Differences Between The Membership & Others Ways I Support Agency Owners: Wondering how The Agency Alliance is different than my programs The Agency Thrivemind or Expansive — I’ll break it down!
• The In Person Bonding Opportunity I’ve Created For This Membership (I’m so excited!!!!) : OMG! This is gonna be so fun and I can’t wait!!
• 6 Additional Questions I’ve Been Asked About The Membership: I had A LOT of questions come in about the membership…I answered many in other places in the episode but here are 6 more that you might be wondering about too!
• 
  

Learn More About the Agency Alliance Membership!

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In this episode, I share how you can inspire the same leadership and autonomy in your own team:

• Leadership is an Action: Leadership is about behaviors that align collective direction and execute strategic plans. It's something you do, not just who you are.

• Encourage Solution-Focused Approaches: Team members should bring solutions, not just problems. This fosters a proactive mindset and encourages strategic thinking.

• Ask for Their Input: Instead of always providing answers, ask your team members what they think. This empowers them to contribute their ideas and take ownership of their work.

• Utilize the "Ask Three, Then Me" Philosophy: Encourage team members to seek answers and solutions from multiple sources before coming to you. This helps them use their resources and become more independent.

• Implement a Tech Triple Check: This process ensures quality control and reminds team members to take responsibility for their work before it reaches the client.

• Promote Ownership and Responsibility: Allow team members to own their successes and failures. This includes letting them address their mistakes directly with clients, which is a powerful learning experience.

• Support Their Growth Outside of Your Direct Influence: Provide opportunities for professional development, such as coaching, courses, or stipends for books and conventions.

Also mentioned in this episode:

• Article by McKinsey & Company - https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-leadership)

• Don’t forget to sign up for my new masterclass called The Macro on Micro Agencies, happening February 22nd at 11am ET! In it, I'll be sharing 5 reasons why building a smaller agency could actually mean BIGGER profits and far fewer headaches. Go to tashabooth.com/masterclass to register!

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To combat this, we've implemented a new structure for our weekly leadership meetings, ensuring we stay aligned with our goals and can adjust our strategies in real-time.

In this week's episode I'm sharing:

• A breakdown of our revamped leadership meeting agenda.
• What key performance indicators (KPIs) and other metrics we review at the start of every meeting and why.
• The crucial question my team asks me every week that keeps me from being the bottleneck and avoiding CEO overwhelm.

By sharing this behind-the-scenes look at our leadership meetings, I hope to inspire other agency owners to refine their processes and create a business they love.

Sign up for my new masterclass called The Macro on Micro Agencies, happening February 22nd at 11am ET! In it, I'll be sharing 5 reasons why building a smaller agency could actually mean BIGGER profits and far fewer headaches. Go to tashabooth.com/masterclass to register!

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In this episode I’m sharing: 

• A high level view of the Me to We framework 
• Why this framework can be used by all levels of agency owners
• How to make these monumental changes in your business without getting overwhelmed and burnt out

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In this episode we're talking about: 

• The necessity of always having an active pipeline

• 4 key ways we get clients at The Launch Guild

• Why you should never rely on just one lead generation strategy

Link to coffee chat podcast episode: https://www.tashabooth.com/podcast-notes/145

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We talk about:

• Why diversifying your revenue is important
• How to diversify your revenue
• Some ways I do this in my own business

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We talk about:

• What is a micro agency?
• Implementation support vs. Management support
• Maximizing team member potential

Check out my free Pipeline on Point Marketing Challenge at https://tashabooth.com/pipeline

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Visit https://tashabooth.com/expansive to learn more!

One thing I noticed about myself last year was I felt like I had to overdo things in order to make up for lost ground when expectations or goals in my business weren’t met. This may sound like a good strategy, BUT my philosophy is that when you focus on everything, you are focusing on nothing. So, what is a better strategy? That’s what we are diving into on this episode, so get out your pen and notepad and listen closely! I know these tips will resonate with you and hopefully lead you into an amazing Q1 in 2024.

In this episode I talk about:

• 4 key areas of profitability to focus on
• Visibility and collaboration
• Diversifying the way clients can work with you

Other ways to work with me:

https://tashabooth.com/thrivemind

https://www.tashabooth.com/coaching

https://www.tashabooth.com/retreat-2024

https://www.tashabooth.com/theshop

https://www.tashabooth.com/agencylive

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This season is going to be a series all about owning and growing an agency, and it will be strictly solo episodes of just me, myself, and I, because I am in a place where this is a very strong primary focus of mine! (In addition to hosting live events, which you will hear more about soon!)

We are kicking off this series by talking about crafting a reimagined vision for your agency. I've noticed that a lot of us agency owners are falling into a cycle of feeling overwhelmed, overworked, and underpaid, when the whole reason we started an agency in the first place was to avoid exactly that!! If this sounds like you, then you are in the right place. In this episode I give you 5 steps to pull yourself out of the cycle and closer to that reimagined vision of what it is you really want.

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We talk about:

• How her vertigo led to chronic fatigue
• How her inability to work affected her business
• How she maintained her own wellbeing

Head over to tashabooth.com/agencylive and use code PODCAST200 for your discounted ticket!

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Believing that sharing knowledge is the only way to help us create generational wealth, Bethany is now sharing what she has learned in her decades of business experience and her podcasting knowledge in a mentorship and coaching program for podcast hosts and podcast business owners. While Bethany exudes extroversion and joy, you’ll hear today that she also struggles with anxiety and depression. I am so proud of her and honored that she chose to share her story with me and with us. 

We talk about:

• Bethany’s journey with anxiety and depression
• How she manages mental health while being a CEO
• Lessons she has learned from experience
• Advice for those who are struggling

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Join me at the following live events!

Fall 2023 Call To Clarity Retreat - September 21st to 24th in Colorado Spring, Colorado

Agency Live- October 17th to 19th in Albuquerque, New Mexico

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Annie is on a mission to help people find possibility in the moments that matter most. She coaches highly sensitive, visionary leaders and entrepreneurs through life-shifting grief as a strategic and emotional thought partner. Today Annie is sharing her own path through grief and into rebuilding not just her business, but also herself. 

We talk about:

• Annie’s journey through the grief of family loss while starting the transformation of her business
• How she continued to show up as a CEO
• What is a “rest coach”?

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We talk about:

• Working through imposter syndrome
• Overcoming trust issues when hiring new team members
• The importance of therapy

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I think Danielle’s story resonates with so many of us who have had traditional employment while growing our businesses; being away from home and accountable to an employer for so many hours of the day and then coming home and having to fit the rest of your life into those remaining hours can be tough! 

Now Danielle encourages other entrepreneurs to achieve their business goals, increase their revenue, and create time to do things that bring them joy without sacrificing time with the people they love most. And I love how she has found a way to ask for - and receive - help with that mission in her business and her home.

In this episode we talk about:

• Her decision to start her own business after being laid off
• Her first 90 days as an entrepreneur
• Finding work life balance

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We talk about:

• Coping with the aftermath of a traumatic loss
• What dealing with grief looks like for her
• How she navigated her business at the time

Listen to Nakia’s previous episode here.

Donate to the Briana Whittaker-Oliver Critter Camp Scholarship.

Find Nakia on Instagram, LinkedIn, and Website.

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SharRon Jamison is a life strategist, author, minister, entrepreneur, and corporate leader. As a preacher's kid and a minister, she had internalized negative theological beliefs about money. As a result, she didn’t charge enough for her services because she struggled with reconciling and making a profit with spiritual beliefs. Today she is sharing how she was able to shed that toxic theology, which was the catalyst for re-imagining other aspects of her faith that created more expansiveness for her to prosper.

Through her coaching programs, innovative workshops, wisdom-filled books, empowering sister circles, and speaking events, she passionately challenges people to shed societal “shoulds” and outdated beliefs so they can live courageous, purpose-centered lives.

We talk about:

• Becoming a good leader of yourself
• Overcoming negative beliefs tied to faith

Check out The Agency Owner’s Summer Soiree at tashabooth.com/summer.

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Today’s guest Lauren Marie Fleming is an author and founder of School for Writers™, a women-run and queer-owned business on a mission to help diversify publishing. She is an expert on creativity as a cure for burnout and the healing power of writing.

When her brother died of cancer, she had to overcome PTSD and grief to start her business because she couldn’t work a regular job. Then, her nephew died of cancer and she found herself having to overcome grief again, refining her systems and getting very clear on what mattered in her life and business. She loves talking about how to thrive professionally even when struggling personally. Get your pen and paper ready because today, Lauren is giving us some amazingly tangible advice that won’t just change your business, but will absolutely change your life!

We talk about:

• Her brother being diagnosed with cancer during her finals at law school
• Her Five R’s for success
• Taking one month off from work each quarter
• The Stoplight Method of time management

Check out The Agency Owner’s Summer Soiree at tashabooth.com/summer.

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As a single mom and primary caretaker to two young children, she started with 17 years of experience as a senior level leader inside the corporate cult. Now, she is a Business Coach for ambitious women leaders who are ready to move from fledgling to flourishing and beyond fulfilling. She helps her clients uncover their purpose and activate their businesses through timeless, measured business growth planning and simple yet effective sales & marketing strategies. Dora empowers women to live their purpose and own their economic power, and she provides business coaching with genuine authenticity and a sincere desire to impact change.

We talk about:

• Spending 17 years in a corporate position
• Shifting from the world of corporate to business ownership
• Saying yes to opportunities along the way

Check out The Agency Owner’s Summer Soiree at tashabooth.com/summer

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We talk about:

• Why she felt unfulfilled when she seemingly had it all
• How she walked away from her marriage
• How she rebuilt her life and her business

Listen to episode 36: How She Took A Vacation

Sign up for the next Call To Clarity Retreat at tashabooth.com/fall-retreat

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Rachel is sharing her story of stepping into authentic self, reclaiming her joy, and falling in love again after walking away from a marriage that, she admits, should never have been.

She talks about:

• Becoming a teen mom at 18, getting married at 19, and having a second child at 20
• Coming out to her family for the first time
• What she is most proud of

Fill in the blank…. “If my agency’s team was perfectly in place and we were ready to take on new clients and serve them well, the thing I’d be most worried about is _________.”

How would you end that sentence?

Here’s what I know…when your agency isn’t making the kind of money you want it to make, all roads lead to one of two causes… Pricing or Pipeline!

And no matter which path you choose, adventure (and a special FREE gift from me) awaits.

Pick your path and get a FREE resource from me HERE!

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We are diving into our first episode of our summer series, How She Overcame, with a heavy topic right out of the gate, and joined by our special guest Ellyse Colson. Ellyse is sharing how she dealt with running her business during the passing of her younger brother after a battle with cancer. 

I want to thank Ellyse for her vulnerability in what I imagine was a difficult episode for her to record with me.

In this episode, we talk about:

• What work-life harmony looked like for her
• How she gave herself space for grief
• What she learned about herself
• Who her brother was and what he was like ❤️

Business Website Url: www.thesustainablebusinesscollective.com

Facebook group: www.facebook.com/groups/5kmaster

Instagram: www.instagram.com/ellyse_colson_

—--------------------------------------------

Work with me:

Interested in attending one of my upcoming live events? Check out all the via our events page or by clicking the links below

Fall 2023 Call To Clarity Retreat - September 21st to 24th in Colorado Spring, Colorado

Agency Live- October 17th to 19th in Albuquerque, New Mexico

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I’ve spoken in previous episodes about how 2022 was a really hard year for me. I was doing the bare minimum day to day to keep my business going. It wasn’t until the end of 2022 and early 2023 that I started to feel like me again, and in episode 150 I share more about how I did this!

It occurred to me that so many of us are walking around fighting battles that those on the outside know nothing about, and we often feel so completely alone. I wanted to create a conversation around this – around connecting our humanity and, sometimes brokenness, to how we navigate running our businesses through the heartache.

This series is called How She Overcame because our stories don't end at our brokenness. Our stories continue.

In this series you’ll hear stories from some women who are surviving great loss, and others who are working through their own self doubt. Both are valid examples of how they overcame. This series may be hard to listen to at times, but I know that in one of these stories, someone will hear something that will make them feel less alone – and that’s important!

________________________

Work with Me:

Interested in attending one of my upcoming live events? Check out all the via our events page or by clicking the links below

Fall 2023 Call To Clarity Retreat - September 21st to 24th in Colorado Spring, Colorado

Agency Live- October 17th to 19th in Albuquerque, New Mexico

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Mary shares her story of how she went from consulting > to hiring a team > to now owning a thriving agency - and how she has embraced the evolution of her business despite sometimes having those reservations about giving up and going back into corporate. She continues to trust her intuition when it comes to hiring and placing team members within her agency. 

We talk about:

• Mary's journey into agency ownership
• What she has learned through the growth
• How she handles the messy middle
• Her favorite part about agency ownership
• How The Agency Thrivemind has helped

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Either way, some decisions are easy (like do I want to take an extra nap today? = no brainer!), but others require a little more to process. Sometimes no matter how much fact-finding we try to do, we just have to pick a side and take action. This is especially true when it comes to our businesses, because that action helps bring clarity. This week I’m chatting with Hunter Lowder, co-owner of Tortoise & The Bear. Hunter shares how she’s been able to lean into her experience as a mindset coach and business strategist, and support entrepreneurs in creating and prioritizing the growth of their business in a sustainable way. After suffering severe burnout herself, Hunter knows it’s more important than ever to tune into your body’s signals of when to take a step back versus when to lean in through the ‘scaries’ and take the right next step in your business. 

We talk about:

• Different personality tests
• Intuition vs fear
• How this applies to business owners

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I’ve worn lots of hats as a launch manager, founder of a launch management agency, creator of a launch manager certification program, and business owner who has launched her own products and programs. I know it’s so important to be able to set those realistic good, better, and best goals as well as establish strategic timelines to complete the copy and design and integrate all the tech. 

This week I’m chatting with Nikki Rausch of Your Sales Maven. As an entrepreneur with over 25 years experience, Nikki has a unique ability to help business owners sell successfully and authentically. She acts as a ‘sales guide’ to help them maximize the impact of their launch by advising on all things copy, design, closing calls, and strategy. 

We talk about:

• What a launch manager is and is not
• Setting clients up for success before the launch starts
• One actionable step you can take towards better sales

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Maybe you don’t wanna dance or you’re not sure it’s worth it to have one more social media platform to worry about.

I get it! I personally choose to keep my Tiktok account to karaoke show tunes only! BUT, I think if you want to put the time, effort, and energy into making it work, TikTok has a TON of opportunities! And my guest today, Aubree Malick is going to show us how to do it!

Aubree has grown her TikTok presence to over 290 THOUSAND engaged followers, and today she shares with us her best getting started tips for how she did that!

We talk about: 

• Why Aubree chooses TikTok
• What things to think about as you’re getting started
• How to convert watchers into followers, and then into buyers
• Aubree’s thoughts on TikTok dances

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It’s natural for us to grow and evolve - in life and business. It only makes sense that what we present to the world on the outside reflects who we are on the inside.

This week on How She Did That 🎧I’m chatting with rebrand specialist Teaira Abston of Dreamcatcher Creative Studio about when and how to rebrand your business.

In this episode, Teaira will share:

• How rebranding extends to so much more than swapping out the visuals that represent your company.
• How incorporating  your goals and strategy into your rebrand will ensure you attract the clients you desire to work with.
• What factors help to signal the right time to rebrand your business.
• What steps should be taken when rebranding to avoid overwhelm. 
• 
  

. . . and so much more!

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Are you worried that your clients will be disappointed or think that you’re being flaky? Do you fear that you’ll never make money again? 

Or do you know deep down in your gut that it’s time to make a change in your business, but you’re unsure of how to make that first step?

This week on How She Did That 🎧I’m chatting with my good friend and biz bestie Jessica Rodriguez to talk about when and how to burn bridges for your business and why it pays off.

In this episode, Jessica will share:

• What it means to “burn your bridges”
• How to know when burning your bridges is the right move for you
• What questions to ask yourself
• How to take that first step towards doing so

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If you’ve been feeling bogged down by comparing your year to what everyone else’s success looks like, or what your success from 2021 may have looked like, remember it’s totally normal to feel disappointment while ALSO still feeling proud of everything you did accomplish this year. In this episode I’ll share an exercise with you that I use to get myself and my team ready for the new year.

We talk about:

• Creating your 2023 Readiness Pack

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Earlier this year Cara became the Launch Manager for my personal launches, and can I just say how much she has knocked it out of the ballpark! She’s thorough, creative, and keeps me as focused as humanly possible. Today Cara and I are discussing the difference between being a launch manager and a launch strategist. As you’ll hear from Cara, she took the less traditional route of first being a launch strategist and then becoming a launch manager. 

And Cara, if you’re listening, I just want to say thank you from the bottom of my heart for holding my purse throughout this intense year of transition. You’re the best and we love you!!!

We are talking about:

• The difference between a launch manager and launch strategist
• Cara’s transition from one to the other
• How to handle the stress of launching
• Tips for how to become a launch specialist

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Training and building up a team of highly skilled women, Sadie created Prestridge and Co. to be a leading team that knows how to support and take initiative in leveling up business operations. Prestridge and Co. provide systems, structure, and day-to-day support that helps CEOs and Founders manage themselves, their busy schedules, and their visionary. Sadie joins us to share both her journey in going from VA to Agency Owner, and her keys to helping potential clients prep for having the best experience with their EVA! 

We talk about:

• How Sadie got into the online business space
• The first step she took after deciding to build an agency
• How her agency operates
• 3 key ways she primes her clients for EVA support

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I want to introduce you to Latrice Claiborne. (She and I have been friends in the industry for quite awhile now!) Latrice is the owner and founder of Trinity Business Solutions. As a “tech tools fanatic”, she is up to date on all the latest tech trends and knows systems like the back of her hand. She’s been able to scale her business to multi-six figures while at home with her 3 children and husband of 11 years, and she’s helping other business owners attain that same freedom that she experiences daily. Latrice not only has the know-how to get your systems and automations running, she has the passion to help you grow and succeed with tech solutions and marketing automation!

We talk about:

• How she structures her team
• Balancing and prioritizing all the things
• What home life can look like as a busy mom

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If you’re stumped, don’t worry! You’re not alone and our guest today, Myrna Daramy, is going to give you the answer! Myrna has been so helpful in making both of my websites more accessible, and she does such an amazing job breaking down the small but impactful things we can start doing now to improve accessibility in each of my businesses. 

Myrna is a Marketing Technology Strategist and the founder of Myrna & Co, a tech coaching firm specializing in digital media optimization strategy, analytics, and ADA Compliance. She takes pride in helping her clients become the best digital versions of themselves that convert better than ever before.

We talk about:

• What is accessibility
• 3 tips to improve accessibility
• One step you can take today to become more accessible

Grab Myrna’s Accessibility Checklist here!

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Am I making a difference?

Is the work that I do still needed?

BUT THEN I received some video testimonials and feedback interviews from the students inside of my programs, and O...M...G y'all! Talk about the kick in the pants that I needed!!! Are there improvements I want to make? Absolutely! But am I tapping out just yet? Not a chance! I've realized that my team and I are making an impact. The work we do IS needed! And we're only at the tip of the iceberg so let's keep going!

This has inspired me to share with you some affirmations for VA’s, Launch Managers, and Agency Owners. I have used these inside of my programs and now I am taking them public just for you! I hope that these will speak to you and help encourage you to keep showing up, even when the going gets tough.

We talk about:

• 5 affirmations for VA’s and general support pro’s
• 5 affirmations for Launch Managers
• 5 affirmations for Agency Owners

Download the affirmations guide here!

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We talk about:

• Keeping it simple
• Communication
• Meeting the client where they’re at

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With her love for systems and processes, she and her team are supporting other businesses by leveraging their time so that they can concentrate on their zone of genius while her team handles #allthethings required for the smooth and efficient operation of their business.

Rachel has so much knowledge and experience in the VA/EA space. If you are currently trying to decide how to differentiate yourself in the marketplace and want to know which advanced skills to pursue, then this episode is for you!

We talk about:

• What is an executive assistant
• The difference between an executive assistant and a virtual assistant 
• What skills are needed to go from a VA to an EA
• Rachel’s new program for EA’s

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Today is all about how we as leaders can improve as leaders. I am sharing my four tips for leadership growth and improvement. Remember, leadership is a journey, not a destination. 

We talk about:

• Understanding your leadership style
• Asking for feedback
• Listening to understand 
• Exploring your weaknesses

American Express Business Article: 7 Most Common Leadership Styles

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We all know there are several stages of processing grief and it can affect us mentally, emotionally, and physically. While learning how to work through our grief is universal, not everyone has to do it while running a business at the same time. Which is why this is an extra important conversation.

I greatly appreciated Jessica’s vulnerability in sharing her own story of how she navigated grief last year when her mother was diagnosed with and ultimately passed away from cancer. She reminds us that although you may be a CEO or a business owner, at the end of the day first and foremost, you are human and you are not alone. 

We talk about

• Balancing work and life while grieving
• Different types of grief
• Different ways to process
• How to support someone who is grieving 

Jessica's website

Jessica's instagram

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We are going to talk about why you need to hire an operations assistant or a “director of operations,” what this role entails, and why I suggest it as one of the first roles that you hire for in your agency. The relationship between CEO and DOO is one that will continue to grow over time. It’s a process, like any other personal or professional relationship. Don’t let yourself get frustrated if it’s not perfect overnight! 

This is a key role that will change the trajectory of your agency. I've seen it firsthand in my own business, and I hope that you will take this seriously, take it to heart, and hire your first Operations Assistant asap! (Or if you already have one, this will give you some guidance on what the relationship should look like!)

We talk about:

• An Ops Assistant role vs. Project Manager
• Why this should be your first hire
• What duties and responsibilities this role entails
• The first step you can take today

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Amy is a lawyer who specializes in teaching entrepreneurs how to run a business legally while protecting themselves and how to avoid losing everything you’ve worked hard for. So yes, although this subject of business ownership may not be the most fun for everyone to deal with, it is definitely the most necessary! Trust me, if you are thinking this doesn’t apply to you and it’s not something you have to worry about right now… think again! I’ve learned from personal experience what a nightmare it can be when you don’t have this stuff taken care of. Never let someone else take the credit for your genius! Or pretend to be you… there’s also that. 

So, when it comes to protecting your business and your content, you can learn your lesson the hard way on your own like I did OR you can check out this episode and learn right here from the expert herself! 

We talk about:

• The difference between copyright and trademark
• How each of them work
• When is the right time to use them
• The first step to get the ball rolling 

Amy Nesheim is a corporate lawyer turned online entrepreneur and founder of Artful Contracts. She started Artful Contracts because she believes that all business owners, no matter the size of the business or how successful, should have access to high-quality legal resources without going into debt over massive legal fees. She’s on a mission to make the legal aspects of online business accessible to everyone, so entrepreneurs can grow their businesses faster and with more confidence.

Discover how to protect your business and your personal money, avoid getting shut down by the internet police, and stop accidentally breaking the law ->

Check out Amy’s Free Training: HOW TO LEGALLY PROTECT YOUR ONLINE BUSINESS (without spending thousands in legal fees)

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You may have noticed that I took a short break from the podcast over the last few months, which happened for a number of reasons. One of those reasons being The Launch Guild experienced some pretty major changes that were a lot harder for me to process than I anticipated. Because of that, I needed to take a step back to recharge and restructure my goals for my business this year. Instead of a year of growth, this became a year of rest and restoration for myself and for The Launch Guild… (and it’s actually turned out pretty great so far!)

Now that I am back and ready to kick off a new season of the podcast, I want to start by talking to you about what this reframing looked like for me, and also share some of my tips and takeaways from it. 

As challenging as the first half of this year was, the silver lining is that it allowed me an opportunity to rediscover who I am, what I really enjoy doing, and who I enjoy being around outside of the online business space. I’ve been ruthlessly intentional about making time to do what makes me feel alive again. And the rewards have been absolutely worth it!

If you are like me and this year threw you for a loop, here’s how you can start getting your groove back:

• Be intentionally ruthless with your schedule
• Speak about what you need
• Find what lights you up inside and outside of your business

Check out my brand new, 45 minute-ish masterclass that will help you create a fast track system to slashing your to-do list by hiring your A-Team, delegating without drama, and fearlessly budgeting to scale.

…all without sacrificing a drop of quality!

In this masterclass we’ll cover…

• How to Budget for a Bigger Team without sacrificing your own salary
• What to Look for When Hiring Your “A-Team” - This is THE business game-changer
• Task delegation (mindset and logistics)
• Simplifying SOPs (Standard Operating Procedures) -- don’t worry, I make this E-A-S-Y so you stop being the bottleneck in your biz.

Check out the Masterclass for $17!

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The reality is that if you have ever struggled with this you are not alone, it can be tricky to find a good balance. Luckily, I have three amazing and helpful strategies that I want to share with you in hopes that going forward this will be something that you feel confident and ready to take on each and every time! Be sure to give this episode a listen for all of the juicy deets!

My Three Tips Are:

• Schedule a quick 1:1 call with each team member (Yes, this means more meetings for you! It’s worth it, trust me!)
• Have consistent all-team meetings
• Create a plan for building camaraderie and culture

Ready to work with me & my team? Here are the ways we can support you:

The Agency Thrivemind - a program for those building or growing agency model businesses.

The Legendary Launch Manager Certification - A 3-month certification program for aspiring launch managers who are ready to level-up their skill set, increase their marketability, and expertly lead 6 and 7-figure launches with ease.

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As the CEO of my own company, I know a thing or two about the hiring process. I’m going to share with you what I look for in potential new team members.

This Week We Talk About: 

• The difference between a contractor and a subcontractor 
• How to improve your application 
• What I look for in a candidate as a CEO
• How to stand out amongst a sea of applicants 

_______

Are you ready to grow and scale your service-based business? Do you know for a fact that it’s time to level up, and you know it can be done, you just need to learn how? Then you’re ready to sign up for the Agency Thrivemind Program! 

Our Agency Thrivemind Program is a 12-month group coaching program that gives you everything you need to make your wildest biz dreams come true. Building an amazing team, getting out of the client work weeds, and finally scaling your revenue well into the six figures WITHOUT running yourself into the ground (#sustainability), that’s what we’re here to do! 

When you apply, you’ll get exclusive access into my live training, How to Build a Thriving and Profitable Agency. I’m sharing the same 6-step framework that I use in my program to help overwhelmed solopreneurs become aligned agency CEOs, and it’s all going down May 5th!

Check out this page for more information. Apply NOW and save your seat! 

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This week I’m going to be sharing eight of my favorite tech websites and tools that I use every single day in my agency. That way you don’t have to make the same mistakes and fall into the same researching black holes that I did when I was looking for the perfect tools to use for my business. 

This Week We Talk About: 

• How to keep all your data even when team members leave
• What to use to keep your team organized and on the same page
• What we use to share passwords and usernames securely 
• What to keep in mind when picking a payment processing tool

You can find all the resources mentioned in today’s episode, and more, here. 

Ready to Work with Me & My Team? Here’s how we can support you:



The Agency Thrivemind - A Program for those building or growing agency model businesses.

The Legendary Launch Manager Certification- A 3-month certification program for aspiring launch managers who are ready to level-up their skill set, increase their marketability, and expertly lead 6 and 7-figure launches with ease.

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In this episode I wanted to focus a little more on the differences between some of those options! Whether it be masterminds, group coaching, one-on-one coaching, or certification. There are different rhymes and reasons as to why someone might choose one over the other! How do you know which option is right for you before committing to it? And if you’ve already committed to one, how do you know when it’s time to change things up and try something new? Or maybe you want to explore multiple avenues at once! Let’s break it down and go through the list! 

This Week We Talk About: 

• The differences between each of these options
• How to decide when you need what, at any given time
• Why we use both group coaching AND one-on-one coaching inside of our program, The Agency Thrivemind
• Why The Agency Thrivemind is 12 months long
• Why some programs do not provide lifetime access
• How to make the most of any program that you are involved in
• The Four Questions to ask yourself when making the right choice for you!
• 
  

Link to episode mentioned: How Do I Decide Between Focusing on Building an Agency vs Creating a Group Program or Digital Product?

Ready to Work with Me & My Team? Here’s how we can support you:

The Agency Thrivemind - A Program for those building or growing agency model businesses.

The Legendary Launch Manager Certification- A 3-month certification program for aspiring launch managers who are ready to level-up their skill set, increase their marketability, and expertly lead 6 and 7-figure launches with ease.

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In this episode, I explain how I use coffee chats and what I say during these virtual calls. And I’ve got to say, almost every time I hop on to one of these chats, I make a new friend and connection. Now it’s your turn! 

This Week We Talk About: 

• How not to do coffee chats 
• How to set up pain-free coffee chat tech 
• How to develop genuine connections 
• How you can follow up and keep in touch with these amazing new people 

There's still time to grab your ticket to the Your Next Level Summit! I specifically created this summit for virtual support providers who are ready to go beyond the basics and move into truly building businesses their way!

I filled this summit’s panel with the most brilliant women I know. We’ll be having discussions around leadership, wealth building, workplace diversity, advanced sales strategies, offer diversification, contract & trademark law, and so much more!

Are you ready to join us? Then click here for more information and to register now. It’s happening April 26th -28th but don’t delay, you've only got a few days left to grab your ticket.

Want more info on how to work with me? I offer 2 programs: The Legendary Launch Manager Certification & The Agency Thrivemind. Click the links to learn more.

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In this episode, I will be sharing what I’ve learned throughout the years and how I’ve tackled the big girl business tasks that fell onto my plate. Whether I was ready for them or not I still had to deal with these tasks. I’m going to tell you what I did now so that you’re not blindsided later. 

This Week We Talk About: 

• How to avoid cease and desist letters
• What you can do to keep your clients from getting poached  
• How to protect Future You from a major headache
• What you can do to protect your business and your employees from worst-case scenarios 

BTW, I just wanted to let you know that I am formally inviting you to my upcoming summit – Your Next Level.  I specifically created this summit for virtual support providers who are ready to go beyond the basics and move into truly building businesses their way!

I filled this summit’s panel with the most brilliant women I know. We’ll be having discussions around leadership, wealth building, workplace diversity, advanced sales strategies, offer diversification, contract & trademark law, and so much more!

Are you ready to join us? Then click here for more information and to register now.  It’s happening April 26th -28th but don’t delay, early bird and VIP tickets are going fast! See you there!

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CEO days are an incredible way for business owners to stay organized and accountable for the internal work of their company. They give you time to slow down, organize yourself, and let go of the stress of having to fit your CEO tasks in with your day-to-day client work. And they’re not all just about work, a CEO day can be used to make you become the best leader you can be! 

This Week We Talk About: 

• What are CEO Days
• How you can make room for CEO Days in our schedule 
• What you can do on your CEO Days 
• How to use this time to become a better CEO 

Check out the full episode here

Have you grabbed your ticket to my summit happening April 26-28th? It's called Your Next Level and, if you're trying to decide how you services you want to specialize in and how to better support all of your business building efforts then you NEED to be there! Click here to check out all the info and register now! Early bird tickets don't last forever!

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Brittany Dixon, the founder of Brittany and Co, is a business strategist who is on a mission to help businesses more effectively and efficiently. In this week's episode, Brittany tells me all about her 3 Ps method, and how you can drastically improve your productivity with just a few minutes a day! 

This Week We Talk About: 

• How to work smarter not harder in your business
• What you need to organize to get on top of things
• The Three Ps of Productivity 
• How to structure your organization systems, even if you’re not naturally organized 

Our listeners can download a free 3Ps of Productivity End of Day Checklist here, courtesy of Brittany Dixon. 

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Meet Laura Tolhoek, she’s the owner of Essential HR. Laura helps a wide range of people, from aspiring solopreneurs to teams of 50, with all their HR needs. This week, Laura and I talk about how to create an incredible performance and development culture, and how to keep your teammates along for the long haul. 

This Week We Talk About: 

• How to have low employee turnover 
• Why you should work with your teammates' personal motivations 
• How to make each individual teammate feel appreciated
• How to imagine and create work environments that you want to work in 

Our listeners can access a free downloadable of Laura’s favorite development and conversation questions, courtesy of Laura Tolhoek. 

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You’ll usually hit The Wall when you want to grow and expand your business, but you don’t have any more hours in the day to spare. You know you’re ready for more growth, but you’re just not sure how to get there. Luckily, this week's guest specializes in growing your business without burning you out. 

Meet Kristen Westcott, she’s a former director of operations and is now a business growth and systems strategist. She works with people who are in the online space and growing but can’t figure out what to do next. It’s her mission to help them navigate the messy middle and grow them forward without the burnout. Kristen and I talk about how you can grow your business by using systems to get you where you want to be! 

This Week We Talk About: 

• What’s the difference between an OBM and a business strategist 
• How to know when it’s time to hire an OBM or an integrator 
• How to stop being a bottleneck
• How to hire the best person possible for your needs 

Our listeners can download a free Focus Framework to help you narrow down what specific areas to focus on according to the business phase you’re in, courtesy of Kristen Wescott.

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Brittany is a launch strategist & conversion copywriter who specializes in anti-sleazy, ethical, incredibly high-converting copy for online course creators & educators. She went from hiring one contractor for only 5 hours a month to having two employees and 3 contractors. 

This week, I sat down with Brittany, who became my new best friend in under 20 mins, and talked about how she strategically built her team and grew her business.  

This Week We Talk About: 

• Who’s on her team now compared to how she started 
• Why she hired her first contractor 
• How she transformed from a micromanager to a trusting leader
• How hiring a team can give you room for growth 

If you’d like to use the amazing client project management too Brittany and her team uses, check out this free Trello Board, courtesy of Brittany McBean. 

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That’s why I sat down with Latrice Prater, an Executive Business Partner and the CEO of The Digital Solutions Team. She and I talk about what it’s like to be a neurodivergent CEO and how she communicates that with her team. Ever wanted a peek into our brains? Well, this episode is exactly that. 

This Week We Talk About: 

• What neurodivergency looks like as an Agency Owner
• How Latrice advocated for herself at work to address her mental health
• How Latrice and Tasha use their neurodivergency excel in their agency
• How Latrice communicates her mental health days without the fear of stigma 

If you’d like to learn more about how authenticity can serve you and your community, check out the downloadable How Authenticity Attracts You’re Ideal Client, courtesy of Latrice Prater

Are you ready to grow into the leader you’ve always wanted to be and grow the business you didn’t know was possible to have? Then it’s time to dive into the amazing world of agency owning and joining Agency Thrivemind!

Inside this 12-month program, you’ll learn how to:

• Grow your visibility with proven marketing strategies and formulas.
• Hire people who are *perfect* for the job, and manage your team like a pro.
• Run your biz automagically using your super-secret vault of systems and processes.
• And so much more! 

Apply to the Agency Thrivemind Program now and secure your spot today! 

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Take Gwendolyn Young and Ashely Carlson, for example. These two women have both lived with a chronic illness for much of their lives AND they are successful agency owners with thriving teams. They’re here to show you that you can still run your agency and be a boss with a chronic illness. It’s all about how you manage your time, energy, business, and boundaries. 

This Week We Talk About: 

• What it’s like to own an agency while having a chronic illness
• How she delegates when she’s not having a Good Day
• How she lets her clients know about her chronic illness 
• How she incorporates self-care into her daily work routine 

If you’d like to learn how to onboard your clients the right way check out the mini-course 6 Ways to Successfully and Seamlessly Onboard Your New Clients, courtesy of Gwendolyn Young

Do you spend your day imagining: 

✓ Increasing your revenue AND profit

✓ Hiring a team that supports you AND your clients

✓ Working less AND resting assured that everything is taken care of 

Then you’re ready to become a full-fledged agency owner! 

BUT! 

Because you are part of my community, I want you to get started on the right foot. That’s why I created the Agency Thrivemind Program! It’s a 12-month experience that gives you everything you need to make your wildest biz dreams come true. Building an amazing team, getting out of the client work weeds, and finally scaling your revenue well into the six figures WITHOUT running yourself into the ground (#sustainability), that’s what we’re here to do! When you join, you’ll learn all about the 6 Pillars of a Thriving Agency AND get the hands-on support you need to implement them, all alongside fellow agency owners who are building their freedom business, too.

Are you ready to have a thriving agency AND a thriving life? Then check out the Agency Thrivemind page for the full breakdown of all the amazing things included in the program. Applications are open NOW so secure your spot today! 

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That’s exactly what happened with this week's guest Kari Roberts. Kari knew it was time for a pivot, so after completing she finished working with me in one program, she immediately enrolled in Agency Thrivemind – my 12-month program for those looking to start, grow, and scale agency model businesses. And that’s where Kari & Co was born!

Kari and her team provide virtual and back-end tech assistants for coaches and creatives. In this week’s episode, Kari and I discuss her pivot into agency ownership and how she’s settling into her new role. 

This Week We Talk About: 

• When she knew it was time to pivot from solopreneur to an agency owner 
• How she’s grown as a leader going from a solopreneur to an agency owner 
• Where Kari gets the confidence to grow her business and take the next step 
• How she deals with the New Level, New Devils 

If you’d like to become a master of time management, check out this downloadable Time Blocking Template courtesy of Kari Roberts. 

PS: 

Are you ready to grow and scale your service-based business? Do you know for a fact that it’s time to level up, and you know it can be done, you just need to learn how? Then you’re ready to sign up for the Agency Thrivemind Program! 

Our Agency Thrivemind Program is a 12-month experience that gives you everything you need to make your wildest biz dreams come true. Building an amazing team, getting out of the client work weeds, and finally scaling your revenue well into the six figures WITHOUT running yourself into the ground (#sustainability), that’s what we’re here to do! When you join, you’ll learn all about the 6 Pillars of a Thriving Agency AND get the hands-on support you need to implement them, all alongside fellow agency owners who are building their freedom business, too.

Sounds like a match made in heaven? Check out this page for more information. Applications are open NOW so secure your spot today! 

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Branding is something that grows with us as business owners. Which is why I’m speaking to Susie Liberatore this week. Susie is the Founder and Art Director of Visions2images Creative Services. For the last decade, she has used her branding skills to connect some of the biggest brands in the world with their consumers in everyday locations. Today, she’s bringing all her expertise to the table and letting you know what you need to do to improve your brand and your business.  

This Week We Talk About: 

• Why new entrepreneurs don’t prioritize their branding and why they should
• How fonts and colors can speak to your target audience
• Why defining your target audience influences your branding choices 
• How to tell your story through social media 

If you’d like six things you can do to improve your brand right now, our listeners can enjoy The Branding Bridge Workbook, courtesy of Susie Liberatore. 

PS: Are you trying to go from a “me” to a “we?” Are you planning on scaling your business, hiring teammates, and earning more income?

Check out the Replace Yourself Roadmap Retreat! Me, my team, and a few special guests will be spending 2 full days (PLUS A BONUS DAY) teaching you how to build your own successful agency. We start on Tuesday so time to register is definitely running out!

Remember: You don’t have to build your dream job all on your own, we’re here to help!

Click here to secure your seat today!

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Amy is the CEO of a multi-million dollar digital course business. She is also the host of the top-ranked podcast, Online Marketing Made Easy. Before building a multi-million dollar digital course business, Amy worked with mega-brands like Harley-Davidson, where she oversaw the content team and collaborated on ground-breaking online marketing campaigns. Now, her and her team spend their days teaching business owners, educators, and entrepreneurs how to master online marketing and sell with ease.

In this week’s episode, I chat with Amy about how she shows up as a leader, even when we don’t feel like one. Because like many of us, myself included, Amy had to learn how to be a leader. Considering Amy has 20 full-time employees(!), I loved hearing how she finds ways to balance all the leadership things in both day-to-day and long-term goals. 

This Week We Talk About: 

• How she communicates her needs with her 20 full-time employees
• How she became a good student of leadership 
• How Amy manages her need to vent without taking it out on her teammates
• What it means to stop majoring over the minors 

Our listeners can enjoy these Top 5 Audience-Favorite Online Marketing Made Easy podcast episodes, courtesy of Amy Porterfield.

Have you HEARD the news?! Registration is OPEN for our brand new virtual event, the Replace Yourself Roadmap Retreat!!!

The Replace Yourself Roadmap Retreat is an exclusive, 2-day online event just for service providers who either have or are looking to build an agency model business. There is no surface level, “could’ve Googled it” hullabaloo happening here! #NOPE! Instead, I’m showing you exactly how to build a thriving agency, so you can earn more, work less, and dodge the hassles and headaches!

It’s all going down January 18th + January 19thth (Plus a VIP Bonus Day!) Price increases this weekend so don't wait! Click this link to learn more and secure your spot today!​

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Connie Vanderzanden is on a mission to help female entrepreneurs live the lifestyles they desire by learning the simple steps, structure, and discipline to create and save money. I sat down with Connie so that she can teach us all about shifting our money mindset and enjoying our wealth. 

This Week We Talk About: 

• What your mindset about money has to do with your flow of money 
• How to get out of old, destructive patterns 
• How cash handling systems can be used to spend your money more intentionally 
• How to make the money systems work for you 

Check out Connie’s Top Ten Downloadables courtesy of Connie Vanderzanden and her Resource Vault

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Emily King is a wealth & abundance coach for entrepreneurial women and the founder of The Rich Woman signature coaching program. In this episode, Emily explains the 8 Money Personalities and how you can use them to your advantage. 

This Week We Talk About: 

• What the 8 Money Personalities are and what they mean 
• How to use Emily’s system to get more comfortable with wealth 
• How to use Money Personalities to build an amazing team 
• How to use your own Money Personality to make, and save money 

For 3 free meditations to help you manifest more sales, clients & moolah, check out this free resource, courtesy of Emily King

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We asked Tiffany Neuman, a visionary branding strategist who helps mission-driven entrepreneurs and influencers up-level their businesses. After 15 years in the corporate world, working with brands like FedEx, Stoli Vodka, and Burt’s Bees, she left to establish a revolutionary branding business that stays one step ahead of trends. Tiffany now works with clients, across the globe to help them 10x their sales and shine even brighter in their niches.

Tiffany breaks down exactly why your core values are so important and how to use them to attract your ideal clients. 

This Week We Talk About: 

• Why it’s so important to identify your core values in your business  
• How these core values in your business can improve your overall quality of life 
• How to better attract clients once you’ve got your core values 
• How to incorporate your core values into your business strategy

If you’d like to learn more about how to identify your core values, take a look at Tiffany’s "Create Your Legacy Values" video exercise and downloadable here. 

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In this week’s episode, Jayla Rae and I dive straight into it and reminisce over the entire crazy year that was 2021 and making plans for 2022. So much has changed since 2020 and even more changes will be coming in 2022 (there are even a few surprises coming up for you too 😉) 

This Week We Talk About: 

• How our teammates handled their new teaching roles 
• What to do when a client isn't a great fit for your business
• How we handled our first $1.5 million dollar launch 
• How we both work hard and play hard and keep it all balanced 

Tomorrow is the last day to apply for and join our January cohort of the Legendary Launch Manager Certification Program! 

If you’re a Virtual Assistant, Project Manager, or Online Business Manager, this entire program was made with you in mind. LMC is a three-month program that’s taught, not only by yours truly but by my amazing team as well! We’ll teach you how to create a supportive project plan, how to optimize launch deliverables like sales pages and social media copy, and how to collaborate with your client and their entire team. 

Tomorrow, December 10th, 2021, is the last day to sign up for the January 2022 cohort so click here to save your spot and submit your application today! 

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And to be clear, this is not a time-sensitive, race-to-the-finish-line list of things to do. These are just five tips I’m sharing with you because I know that they help me. I like to make my life a little easier, especially when planning something like an entire new year of business, so these five tips just remind me why I started my business and what I can be excited about for the next year. Like my word for the year, which is “deeper.”

This Week We Talk About: 

• How to give yourself grace in the New Year
• How to deal with the highs and lows of business 
• What you can do to feel good about this year and confident for next year 
• What to plan for in 2022 (and beyond!) 

Did you hear? It’s almost time for our January cohort of the Legendary Launch Manager Certification Program! 

It’s a three-month program that’s taught, not only by yours truly but by my amazing team as well!

This program was made with Virtual Assistants, Project Managers, and Online Business Managers in mind. In three months we teach you how to create a supportive project plan, how to optimize launch deliverables like sales pages and social media copy, and how to collaborate with your client and their entire team. 

We get started in January 2022 so click here to save your spot and submit your application today! 

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Enter Kia Young, a Digital Marketing & Social Strategist, Community Builder, & No-nonsense Advocate. She made it her mission to help women find the validation, ease, and freedom that they deserve through their business. Her work focuses on helping people create timeless digital marketing and communications strategies for their businesses. Kia joins us on the How She Did That Podcast to talk all about social media strategy and how to amplify your message. 

This Week We Talk About: 

• What kind of content to make to amplify your message through social media
• How to find your audience and use the best social strategy for that platform 
• How to market your purpose so that people with the same purpose can find and follow you
• How to connect with your audience so you can improve yourself and your business  

If you’d like to learn about 5 Actions Guaranteed To Increase Your Social Media Engagement check out this free video, courtesy of Kia Young

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Katya is a thought leader on Empathy, Zone of Genius, and Impostor Phenomenon. She helps her clients discover their own unique inner and outer beauty and how to use their beauty to their benefit. In this episode, Katya explains her process of finding someone’s beauty and how you can do the same. 

This Week We Talk About: 

• How to find your inner beauty and your outer beauty  
• How everyone has a talent and can use them to their advantage
• Why your strengths can be your Achilles Heel and how to fix it 
• How to build a team that compliments each other’s strengths

If you’d like to learn how to Decode your CliftonStrengths Report, check out this free video, courtesy of Katya Nicholas

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If you’ve been listening to HSDT for a while, you know that we’ve covered what an agency model business is and what it isn’t. Now that you know the definition, you might be wondering if transforming your business into an agency is the right path for you. So, how do you make that decision? What are some things that you should know before taking the leap? Take a listen to this episode to find out my six ways to know if you are ready to start and grow your business into an agency!

This Week We Talk About: 

• When you should start switching to an agency business model 
• What you should expect as an agency owner 
• How to mentally prepare yourself for your new role as CEO
• How to prepare for your bigger vision 

There's a reference to "last week's" episode, HSDT episode 106, which can be found here

Are you ready to eliminate team management overwhelm? 

Watch This FREE Training for Agency Owners!

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Enter Nechelle Bartley. She’s the owner of Her Future Wealth, an agency that specializes in helping women generate wealth and shift into a wealth-generating mindset. She noticed that the women she works with can sometimes have mindset blocks around generating wealth and she made it her mission to change that. 

In this week’s episode of HSDT, Nechelle shares some tips to shifting into a wealth-generating mindset, and how to work it into the systems you’ve already created in your business. As a special gift for you, listeners of our show get access to Nechelle’s audio course "Remix & Accelerate Your Building Future Wealth".

This Week We Talk About: 

• How to get into a wealth magnet mindset 
• What hold women back from generating wealth 
• What are the seven areas of wealth 
• How to get serious about generating wealth 

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It may be because clients are filling your time with more tasks than you agreed on. It’s usually not malicious, but it has to be corrected. It’s time to present a new contract with a higher rate. Which is scary, but it can be done! Our guest, LaToya Russell has done it plenty of times and she hasn’t had a bad interaction yet.

In this week’s episode of HSDT, LaToya Russell and I talk about how to get paid what you're worth when dealing with scope creep. 

This Week We Talk About: 

• What is scope creep
• How we protect our boundaries when working with our clients
• How to approach your client about a new contract 
• How to protect yourself by writing specifics into your contract 

Do you have a hard time giving up control? Me too. I know this business inside and out so it can be hard to hand it over to a complete stranger. Even though I did just hire them to be a teammate in said business 😬

But, at the end of the day, when you run an agency, you have to learn how to let go. And over time, you’ll learn to trust your new team. I did, and now I’m going to make things easier for you too. 

In next week’s FB Live, I’ll be talking about 4 Ways to Make Delegation Easier (and Really Do the Delegation Trust Fall)

Check it out at 2pm EST on Sept 28th 

over on the 

Tasha Booth Facebook page!

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Courtney is an amazing person who understands the strengths and struggles we’ve faced as someone with ADHD. If you’ve ever felt like you needed a new way of doing things, this is the episode for you. 👯‍♀️

In this week’s episode of HSDT, Courtney Chaal and I talked about how we’ve been able to run our successful business with our ADHD diagnoses. 

This Week We Talk About: 

• What it’s like to be an Online Business Owner with ADHD 
• How to make your ADHD work for you
• How your ADHD can resonate with your clients 

Do you own an agency or are you in the process of building one? Are you having a hard time figuring out how to delegate tasks to your teammates? I’ve definitely been there - so I know you might be having a hard time giving up control. 

And it makes sense! This business was your baby for so long! But as an agency owner, you need to step into a CEO mindset and trust that the people YOU hired are amazing at what they do and can get the job done. Trust me, I had to learn this lesson the hard way. 

In next week’s FB Live, I’ll be talking about how I learned how to give up control to help my agency grow and how you can, too. 

Check it out at 2 pm EST on Sept 21st over on the Tasha Booth Facebook page!

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Jen submitted her question after running into a very interesting roadblock. She wanted to know which direction she should scale her business towards. Should she build an agency or creating a group program or digital product? Both directions are incredibly promising for her career, but she’s just not sure which path to take. Our host, Tasha Booth, has an impressive answer, and it’s a lot easier than you might think. 

We talk about:

• The difference between Market Need and Gut Need
• The best timeline for a growth project 
• How to build off of the community you already have
• How to take back a few hours to get into CEO Mode

Are you looking for growth, guidance, and most importantly, time? Are you an online business owner looking to expand but you don’t know where to start?

Look no further! You’d be perfect for the Agency Thrivemind Program! It’s a 12-month program for established Done-For-You Service Providers looking to grow and scale a thriving agency. This is the program you’ve been waiting for!

Click here to learn more! 

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That said, your community is going to be a huge part of your business. And since you’re a part of our community, we’re going to make sure we focus on what you are able to do. Whether it’s because of quarantine or otherwise, we're going to get you out there and into those (virtual) coffee chats!

In this week’s mini-coaching session, we spoke to Aldana Santarelli. Aldana is a legal translator turned virtual assistant and this week she asked, “How do I network more intentionally without traveling?”

This Week We Talk About: 

• How to network when you can’t leave your house
• Where to find new people to meet
• How to approach your (hopefully) new Work Best Friend for a coffee chat

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Enter Precious Rodgers, a Pinterest Marketing Expert & Ads Strategist (or Pinterest Badass for short). She helps established and online coaches, service providers, & digital content creators jumpstart or enhance their Pinterest strategies. Precious helps her clients get more eyes on their content, grow their email list with action takers, and overall skyrocket their visibility with & without ads through ‘VIB’ experiences.

In this week’s guest episode of How She Did That, Precious Rodgers

joins me to talk about what direction we should go with our Pinterest strategy and now she’s here to help you with yours. 

This Week We Talk About: 

• Using Pinterest as a search engine
• How to get new eyes on your (or your client’s content) 
• How to bring your Pinterest audience to your other platforms 

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We found that meeting in person AT LEAST once a year has been a tremendous help when it comes to planning out our future. It can be hard to carry on a conversation about next year's revenue goals when we are answering pings in between Zoom calls and client commitments. And so, the In-Person Quarterly Meeting was born! 

In this week’s episode of How She Did That, Jayla Rae and I reflect on our first quarterly In-Person Meeting, how it helped us, and what changes we’re bringing to the agency that you can incorporate into your own business. 

Here’s what we learned: 

• Make sure everyone on your team is on the same page 
• Have more intentional meetings with specific objectives 
• Make time to listen to the perspectives of your entire leadership team 

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Take Skyla Eichelberger for example, she was in the middle of an in-between phase too. She’s been known for her Virtual Assistant services and for the last few years, that’s been her reputation. She has her hand in a bunch of different pots and she knows how to do a little bit of everything. But lately, she’s been wanting to specialize and get into a niche she really enjoys, which is copywriting and content creation. And that’s great! But she wants to know… how does she do that? 

In this week’s guest episode of How She Did That, Skyla Eichelberger asks how to get through the messy middle of her business growth journey. Transitioning can be difficult if you don’t know where to start, but the answer is actually really simple.

This Week We Talk About: 

• What transitioning looks like in a business 
• How to find your niche in your current work 
• How to cater your transition to the niche you want to join 
• How to get the word out about your new packages

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Honestly, it’s about our mindset. A lot of people completely lose their confidence when talking about money. Take Amanda Acker’s case, for example, she said she would always kill it on onboarding calls up until the payment part of the conversation. Then, she completely froze. It just felt too uncomfortable and her clients knew that. Some of them even haggled her down to a price she wasn’t comfortable with but accepted anyway. Amanda wants to change that. She is no longer comfortable with leaving money on the table, and neither should you!

In this week’s guest episode of How She Did That, Amanda Acker joins me to talk about how to get comfortable with talking about money with your clients. It’s time to update our money mindset and get paid what we deserve!

This Week We Talk About: 

• How to upgrade our money mindset 
• How to reach out to your colleagues to talk about money
• When and where to negotiate 
• How to work with your Kolby 8 personality results instead of working against them 

It’s Almost Here!

We’re officially in the month of August and we are TWO WEEKS away from starting our Legendary Launch Manager Certification Program! It’s a three-month program that’s taught, not only by yours truly but by my amazing team as well!

This program was made with Virtual Assistants, Project Managers, and Online Business Managers in mind. In three months we teach you how to create a supportive project plan, how to optimize launch deliverables like sales pages and social media copy, and how to collaborate with your client and their entire team. 

We get started on August 28th so click here to save your spot and submit your application. 

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Whenever people look for a virtual support pro, whether they realize it at the time or not, they’re looking for a strategic partner. They want someone who knows how to maximize their business’ potential. Just think about the number of times your clients have asked for your insight or guidance in a situation!

In this week’s guest episode of How She Did That, Lee Chaix McDonough

joins me to talk about small ways you can infuse coaching techniques into your service-based business. 

This Week We Talk About:

• What a coach really is
• How to introduce coaching techniques in your current client work
• How to use the C.A.R.E technique to create a safe space for your clients 

Surprise! You’re getting free stuff! 

Lee prepared a special gift just for you because you listened to her guest episode of How She Did That. Did you get a chance to listen to the C.A.R.E technique part of the episode? If you didn’t, check it out and then come back here to collect your free download, “C.A.R.E For Your Client: 4 Steps to Building Powerful Client Relationships.”

This incredible, nine-page resource breaks down the entire C.A.R.E technique for you and demonstrates how to use it to strengthen your relationship with your clients. Follow Lee’s four-step process to make your clients feel heard and keep them coming back for more. 

Click here to download your freebie, courtesy of Lee Chaix McDonough and the How She Did That Podcast. 

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But Stephanie did not give up. Of course, she didn’t. She’s one of us and one thing I know about launch managers is that we’re resilient and work hard to go after what we want! Stephanie applied to her dream job and our amazing program and today on the podcast, she’s gonna share how she succeeded in both!

Listen to this week’s episode of How She Did That to learn more about Stephanie’s path to becoming a successful Launch Manager and why she chose to try just one more program (our Legendary Launch Manager Certification Program) in order to find that success! 

We talk about 

• Why Stephanie chose to invest in the Legendary Launch Manager Certification even though she was already a certified OBM, Director of Operations, AND Master Marketer.
• How the Launch Manager Program made her stand out specifically in launch management more than all the other programs
• Why a client would want a Launch Manager on their team
• What you learn in the Launch Manager Certification that you won’t learn in other programs
• How knowing the right numbers and metrics can help you manage your clients’ expectations

Are you ready to attract your dream clients? You’re in luck! The Legendary Launch Manager Certification Program is open and taking applications for our next cohort! Click here to learn everything you need to lead successful and impactful launches. 

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Maintaining boundaries seems like a hard thing to do, but over the years I’ve got it down to a system. And I’ll share this system with you in four easy steps. 

In this week’s solo episode of How She Did That, I’ll be sharing the three main reasons my team and I needed boundaries and four steps we took to maintain those boundaries. 

We talk about: 

• How to identify new boundaries to maintain 
• How to present these boundaries to our clients 
• How to enforce these new boundaries in a business setting
• And how to work these boundaries into our business structure as a whole

Great news! We’re still accepting applications for our next Legendary Launch Manager Certification Program! It’s a three-month program that’s taught, not only by yours truly, but by my amazing team as well! 

Brianna, Lindsey, Jayla Rae. and I will be teaching you how to create amazing outcomes for you and your clients. In three months we teach you how to create a supportive project plan, how to optimize launch deliverables like sales pages and social media copy, and how to collaborate with your client and their entire team. 

Click here to find out more about the Legendary Launch Manager Certification Program. 

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When you’re building your team, one thing you must do is make sure that you’re hiring people that don’t just fit into your company culture, but also fully embody understand the company culture. That includes the mission, vision, values, and standards of the company and its team members.

In this episode, we talk to my friend Jamila Payne the CEO of Daily Success Routine has some amazing advice on how to infuse team culture into every step of the hiring, onboarding, and ongoing mentorship of your team.  

We talk about:

• What is Team Culture
• How to create a healthy team culture within your business
• How to hire Teammates who are compatible with your business’s Team Culture
• How to keep your Teammates excited about their work

Are you an experienced solopreneur or already have a small team? Are you making consistent income in your business and are tapped out on one of your most precious resources - time? Then you’d be perfect for the Agency Thrivemind Program! It's a 12-month program for established Done-For-You Service Providers looking to grow and scale a thriving Agency. Click here to find out more.

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Most agency owners will say the hardest thing about owning an agency is going from a “me” to a “we.” Going from being a solopreneur to having a team is a whole different ball game, and sometimes your clients will question the change. While it’s scary when it happens, it totally fixable

Bianca Smith is the owner & founder of Simplified VA Services -- a VA agency helping small businesses grow their business through outsourcing. She’s an Air Force Veteran and milspouse currently stationed in Madrid, Spain. 

We talk about:

• How to introduce your team to your clients
• How to integrate your team into your workflow
• How to release your own fear of letting go

Wanna learn more about how to build your own thriving agency? Check out the Replace Yourself Roadmap Retreat! Spend 2 full days (PLUS A BONUS DAY) learning all about how can build your own successful agency. Click here to save your spot today!

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Finding your niche is about digging deep and figuring out exactly what you have to offer. When you were a solopreneur you could offer to do #Allthethings for your clients. Even if you didn’t know how to do them, you had the time and energy to Google or YouTube anything you needed. 

As an agency owner, you don’t have that luxury anymore. Agencies thrive as long as their work is repeatable. You need your teammates to be able to replicate the results you and your clients want over and over again. For more nuggets of knowledge from someone who’s already been through what you're going through, check out this week’s episode! 

Wanna learn how to how to stop doing #allthethings and build your own thriving agency? Check out our Replace Yourself Roadmap Retreat! Tasha, her team, and a few special guests will be spending 2 full days (PLUS A BONUS DAY) teaching you how to build your own successful agency. It’s time for you to earn more, work less, and get back to loving your biz! Click here to take advantage of our Early Bird Special!

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Jasmin’s business focuses on helping women step into their CEO role and build confidence. This is your idea, your business, your life! You need to be able to direct yourself towards your goals, no matter what anyone else thinks. Because the naysayers will have opinions, and they will tell you what they’re thinking whether you like it or not. And that’s ok! They can think whatever they want to think. As long as you have confidence in yourself, it doesn’t matter where they think you should be or where you should go. You are steering your ship. You decide where you’re going. 

The confidence Jasmin is talking about is the kind of confidence a CEO has. This CEO level of confidence means that you respect yourself, and you respect your ideas enough to push through, do the work, and keep at it until you get to where you want to be. For more gems on becoming a confident CEO, check out this week’s episode! 

Click here to download Jasmine’s 100k Breakthrough Checklist that helps you map out your plan, build your confidence and assess your business foundation so that you can fully step into your CEO role.

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I know this because I had a few limiting beliefs that were holding me back too. But once I identified exactly what was holding me back and stopped these habits in their tracks my whole life turned around. I was earning more, I was hiring an amazing team, and I was able to do #allthethings without burning myself out! 

The fact of the matter is, limiting beliefs cost more than they’re worth to keep around. Let’s take a look at these costs in this episode! 

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We talk about:

• How to scale with new people
• How to balance mentoring your employees with your own workload without burning out
• What the hiring process should look like
• Knowing when to hire more team members

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We talk about:

• How and why Gwendolyn started her business
• What you should know about sales and marketing
• Being prepared for “the valley”
• Transitioning from a solopreneur to an agency owner

Visit https://www.tashabooth.com/podcast for more info!

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We talk about:

• Milestones that Carrie has reached in her business while working as a teacher full-time
• Her goals for 2021 and what is helping her to achieve them
• What changes she made in her business that lead to doubling her income in under a year

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We talk about:

• Practical tips for juggling personal stressors, our business, and additional stress from the world around us
• Different forms of self care
• How Becca “amplifies her impact”

Website

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We talk about:

• Being stuck between employee mindset and entrepreneur mindset
• Focusing on your “why”
• How journaling can help you
• How to take the first action step
• Saying “no” to things

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Here to share her expertise on the subject with us is Krista Miller, founder of her very own summit-hosting business, Summit In A Box. After she launched her very first summit with a tiny audience, she tripled her email list, made $16k in sales, and booked out her services for 6 months! Her motto is that if you can sell a digital product or service, then you can host a profitable virtual summit too. So what are you waiting for? Take a listen and find out if it’s time for you to host your own virtual summit!

We talk about:

• How summits can support your business
• As a speaker: How to find summits to speak at
• As a host: How to find speakers for your summit
• What to expect when hosting a summit
• What it means to amplify your impact

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Today, I’m talking to Lindsey about what it’s like to be a launch manager.  As you may or may not know, my team and I are premiering The Legendary Launch Manager Certification and the first cohort kicks off in just a few weeks. You can go to tashabooth.com/launch to learn more about it. Lindsey is on the faculty of the certification and it’s such a joy to get her input and experience on the curriculum and overall experience.

Visit https://www.tashabooth.com/podcast for more info!

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So to kick off the new season, I’m talking about how I chose my growth path. What does your growth path look like? How do you figure out what you want it to look like? How does it change from when you are first starting out to after you’ve been in business for a while? These are the questions we are answering in this episode and more. You will want to take notes!

We talk about:

• What the term “growth path” really means 
• How and why your growth path might change over time
• Four categories of designing your growth path
• Why certification is important
• Getting certification as a Tech VA, Director of Operations, Online Business Manager, or Podcast Manager
• Our new program, The Launch Manager Certification

Specialties mentioned in this episode:

• The OBM Certification with Sarah Noked
• Certified Director of Operations with Natalie Gingrich
• Podcast Management with Lauren Wrighton
• Project Management with Nicole Jackson Miller
• Launch Manager Certification with me!!!!!!!! (Tasha Booth)

Visit https://www.tashabooth.com/podcast for more info!

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AdeOla shares with us how to give yourself permission, freedom, and grace to evolve and pivot in your business in order to create one that you love. She is the founder and Chief Execution Officer of Crys & Tiana, a virtual business management and support company for health, wellness, and lifestyle entrepreneurs and businesses. She is also an editor and writer, and provides a range of manuscript editing services to African and Christian women authors, so she knows all about being multi-passionate and multi-talented in her business! She is no stranger to pivoting in her career, and her path to success and happiness has had it’s fair share of unexpected twists and turns. Today we are diving into how you can face these changes head on while staying true to yourself and continuing to thrive in your business and, ultimately, in your life.

We talk about:

• Shifting your focus throughout your entrepreneurial journey
• Overcoming mindset obstacles that come with pivoting career paths
• How much pivoting is too much?
• Allowing yourself to be multi-passionate in your business
• What questions to ask yourself before pivoting

Visit https://www.tashabooth.com/podcast for more info!

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Diving into this with us today is Dr. Cortney Baker, who helps women entrepreneurs transition from their day jobs and side hustles to full-time CEO of their businesses. Cortney is the owner of an 8-figure national enterprise that has more than 650 employees and has provided healthcare to over 40,000 children with special needs! For her, success goes beyond the numbers. Whether or not you have the money coming in that you want to see, how can you be confident in your success outside of your salary and not lose sight of what it is that truly matters? Check out today’s episode to find out!

We talk about:

• The true way to measure success
• Goals to set apart from increasing your revenue
• Preserving small wins over the course of your growth
• Why research shows that lack of confidence holds women back
• One thing you can do today to improve your mindset

Visit https://www.tashabooth.com/podcast for more info!

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We talk about:

• The moment Sasha realized that she needed to start outsourcing 
• The first action steps she took
• What income generating activities she focuses on
• Her favorite systems to use for automation
• One piece of advice Sasha would give to someone who is new to this process

Visit https://www.tashabooth.com/podcast for more info!

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Nikki is a personal financial strategist and CEO of The Fiirm Approach, a resource company that provides an approach to improving the way you manage your money. She works with women specifically who need guidance on preparing and securing their financial future after a divorce. You could kind of say that what she does and the services she provides are a big deal and very much necessary! Therefore, she does not play around when it comes to hiring the right support. She truly understands the value that support pros provide, especially to people who are not full time in their businesses. She’s had some great experiences, and some not so great, and she is here today to share the lessons she’s learned and offer advice that you for sure don’t want to miss! 

We talk about:

• Nikki’s first experience with hiring a VA
• Using personality quizzes as a tool 
• Where to go when looking to hire support
• Knowing what to look for when deciding who you want to work with
• Tips that all VAs should know

Visit https://www.tashabooth.com/podcast for more info!

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CEO and founder of Profit is the New Black, Shontaye uses her extensive finance background to work with small business owners and entrepreneurs to eliminate money mindset blocks, gain confidence and clarity around profit strategies, and provide the knowledge and the tools to build highly profitable six and seven figure businesses. In other words, she knows how to set you up for success. She has been featured on Fox News Radio, CBS Radio, Black Enterprise, List TV, and many other media outlets across the country, so she knows what she’s talking about! Check out her template below to help you map out your strategy and kick off your journey towards doubling your revenue.

We talk about:

• Why you are not achieving your revenue goals
• Figuring out what your revenue goals should be
• Action steps that will lead to doubling your revenue
• How to have tough conversations around your prices
• One thing you can do today to set yourself up for success

Visit https://www.tashabooth.com/podcast for more info!

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Here to help us do some soul searching is the founder and CEO of The Unstoppable Woman, Amira Alvarez. Amira knows exactly what tactical strategies and mindset shifts are required to get out of your own way, live life on your own terms, and master the art of achieving any goal you set your mind to. She has helped thousands of women break free from their limitations and accomplish their dreams, whether that be reaching 7-figures, building a business empire, making an impact in the field of entertainment, arts, sports, law, medicine, the corporate world, and so much more! 

We talk about:

• Amira’s background and how she overcame her own mindset obstacles
• Why we plateau once we’re “comfortable” 
• The first step towards changing your mindset narrative
• How to take action once you’ve overcome the mindset piece

Visit https://www.tashabooth.com/podcast for more info!

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We are diving into this on today’s episode, and joining us is CEO Amy Lockrin, who is going to share her zone of genius with us on all of her referral strategy secrets. With Amy’s company, The Operations House, she and her team offer one-on-one coaching, system implementation, project management, and so much more - from basic to the most intensive processes! And the best part is that she built her six-figure business from the ground up, and almost completely off of referrals alone! If outbound marketing is not your forte, and you want to know the best way to get people talking while you sit back and focus on what's really important to you, then today’s episode is for you! 

We talk about:

• Scaling your business utilizing the clients you already have
• What a referral strategy is and how to implement one
• The first step towards increasing your referrals today

Visit https://www.tashabooth.com/podcast for more info!

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Here to give us the answers to all of these questions and so much more is email extraordinaire Kate Doster. Not only did she start her own freelance copywriting business, but she has also created online courses, ebooks and coaching packages all about email marketing, copywriting, tech, and online businesses! And on top of that (as if that wasn’t enough) she has a podcast called Inbox Besties that you should definitely check out if you still want to learn more about email marketing after listening to today’s episode! 

We talk about:

• Having fun with your email list (who knew this was a thing?!)
• The process of writing emails or copy for someone else
• What questions to ask the person who you’re writing for (or questions to ask yourself)
• One thing you can do this week to improve your emails
• Kate’s free mini course of copywriting hacks! 

Visit https://www.tashabooth.com/podcast for more info!

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I can't wait for you to hear our conversation filled with real talk about the ups and down, successes and failures Kierra has experienced in our online journey. And just WAIT until you hear about her business income last month! #BlownAway!

Also, I make an extra special announcement about the 3 day challenge I've got coming up starting October 5th, it's called The Virtual Assistant Fast Track Challenge and you won't want to miss it! Check out the full details here >>> tashabooth.com/challenge

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Before Christina got involved in PR she spent about 10 years working as a TV reporter and anchor. At that time while she was working long hours in a grueling and inflexible schedule (on top of being a mom!), she noticed a lot of people in PR had never actually worked in the media, and had no concept of what it was like to be in the newsroom or put a story together. That’s when she decided to start her own PR agency, and it has been flourishing for nearly five years! With her team of eight rockstar women who all work remotely, she helps small business owners get exposure in the media without paying for advertising. That sounds like a win-win to me! 

We talk about:

• Potential repercussions for small businesses that gain media coverage
• What a media pitch list is and how to make one
• How to know when we're ready for PR and if it’s the right route for us 
• The first steps towards getting prepared, and how to present ourselves as legit

Visit https://www.tashabooth.com/podcast for more info!

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Joining us today all the way from New Zealand to help us get unstuck is entrepreneur, author, speaker, and host of the ‘Untapped’ podcast, Natalie Sission. Her area of expertise is all about teaching you how to “Get Paid to Be You!” (Um, sign me up please!) She has a HUGE following and she is such an incredible example of someone who literally does all of the things! Today, though, we are honing in on her insight to transitioning your brand without crashing and burning, tapping into your potential, and getting paid to do what you know, love, and do best!  

We talk about:

• How and why Natalie transitioned her brand
• How to deal with fear of starting over and judgement from others
• How to focus on your niche without limiting yourself
• One piece of advice for someone looking to transition their business/brand

Visit https://www.tashabooth.com/podcast for more info!

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Holly has been working in video production for over a decade, and she has been running her own online business since 2013. Some of her clients include the Sundance Channel, HBO, Sony Music and Nick.com, so yeah, we believe she knows what she’s talking about! She has experience as a Camera Operator, Video Producer, and an Editor, and she is here to help leading ladies like you learn the skills you need to save yourself time on both sides of the camera!

We talk about:

• The definition of “business cinema”
• Why videos should be part of your content strategy
• Techniques and tools to help those who feel more comfortable “behind the scenes”
• What equipment do we need?
• How to create a lot of content without over-complicating the process
• Pre-production and post-production
• How to promote your videos
• One thing you can do this week to get started with video

Visit https://www.tashabooth.com/podcast for more info!

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That’s also why women like Michelle Vroom exist, she is a marketing coach who helps women solopreneurs not only hit that six-figure mark, but do it while attracting their dream clients! She strongly believes that there is no cookie-cutter way to market yourself in order to sign your dream client, we are lucky enough to live in a time where we can actually reach our ideal clients through so many channels. On top of that, she does it all while being a mother to two young boys! So if having a lack of time to market yourself (or learn how to) during your busy day to day schedule is something you’re struggling with, then today’s episode is definitely for you. 

We talk about:

• How to start developing your marketing plan
• The next step to take after establishing who your dream clients are
• Effective methods of conducting marketing research
• Why certain marketing strategies may work for some but not others
• How to do all of this with a limited amount of time
• What is one thing you can do to get started today

Visit https://www.tashabooth.com/podcast for more info!

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And what I grew to realize is that I was starting to build my business the wrong way. So this episode is my advice on what you should do instead. If you're thinking about an agency model business or already have an agency, consider this a must listen!

In this episode I’ll share…

• What exactly is an agency model and does it differ from just “having a team”
• The fears and mindset blocks I had to overcome to fully lead my company as the CEO
• My realization that I was the bottleneck and how I changed that
• How making sweeping changes in your business is similar to a crash diet (hint: don’t do this)
• How mapping out my org chart changed everything...any what exactly an “org chart” even is
• The difference between reactionary hiring vs. proactive hiring and the failed vs. successful results it’s produced
• The ONE THING you should start doing now to prep for your agency.

Whew! This 20 minute episode is jam packed with gems!

While you’re here, check out my free 15 minute training on 5 steps to eliminating team overwhelm as an agency owner.

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Joining us today to share her expertise is publicist and owner of Kaye Publicity Inc., Dana Kaye. Over the years Dana has been able to take what she has learned as a freelance writer, book critic, and brand manager for authors and apply it when teaching and coaching entrepreneurs. As you will hear her mention in this episode, she and many of her clients are what she calls “book people,” and therefore she is no stranger to the struggles of an introvert! Luckily, being an introvert doesn’t have to hold you back from absolutely killing it when it comes to networking. If that’s something you’re currently battling with, then today’s episode will definitely resonate with you! 

We talk about:

• How to overcome that fear and anxiety of having to network in a room full of people
• How to navigate this when starting your business
• How to choose your networking events and who to approach
• How to deal with opportunities that fall through 
• What is one thing you can do today to become more comfortable with networking 

Visit https://www.tashabooth.com/podcast for more info!

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Joining us today is brand strategist, Maranda Joiner. She has created a 3 session branding process that is designed to refresh any business. Maranda speaks about branding from a foundation of mindset and an authentic connection to purpose. She teaches entrepreneurs how to create a brand they love, and shows them how to date their target audience by making them fall in love as well! So remember, if you feel as though your brand is not quite “all together” in the way that you really want it to be - that’s okay! It’s never too late to re-brand. Sit down and brainstorm, start fresh, and create a strategy and a plan. (It’s not just all about logos and colors!!!)

We talk about:

• Purpose and intention and what that means in terms of branding.
• How to discover your “why” and use it to find “your people.”
• What about your website will make people feel connected.
• What you can do today to start building a more focused connection in your brand.

Visit tashabooth.com/podcast for more info!

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Here to help us address all of your totally valid questions and concerns is engineer, coach, entrepreneur, and podcaster, Michelle Marie! As the owner of Put Your Passion To Work, she is a mindset and business coach who helps women find their passion and put it to work by starting profitable coaching businesses, all while working a full-time 9 to 5 as an engineer! As with most things, when it comes to bettering yourself and your business, a huge part of that (and an excellent place to start) is your mindset! In addition to all of the amazing insight Michelle has to offer on today’s episode, she has also offered to give you over 50% off on her discovery call guide to getting clients every time with no pushy sales tactics - yes, please!!! 

We talk about:

• The first steps towards gaining confidence and improving your sales pitch
• The difference between an “interview” and a “discovery call” and why you want your consultations to feel like the latter
• How to build a rapport with potential clients 
• How to handle rejection, i.e. potential clients who are not ready or willing to invest in you
• Why video conferences are really better than audio conferences
• What your “I help” statement is and why you need one