IAB.THERE

The Washington Post's Joy Robins: From Context to Consumption

Fri, 18 Dec 2020 19:32:52 GMT

The Washington Post's Joy Robins discusses important signals for brand marketers with IAB's Sheryl Goldstein.

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IAB's Sue Hogan and Brad Berens: Buy-Side COVID Impact Study

Fri, 18 Dec 2020 19:29:34 GMT

IAB's Sue Hogan and Brad Berens discuss the buy-side COVID impact study.

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Facebook's Nada Stirratt: How All Businesses Are Now Ecommerce Businesses

Fri, 18 Dec 2020 19:27:37 GMT

Facebook's Nada Stirratt discusses how all businesses are now Ecommerce businesses with IAB's Brad Berens.

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StrawberryFrog's Scott Goodson on Movement Marketing

Fri, 18 Dec 2020 19:25:38 GMT

StrawberryFrog's Scott Goodson discusses movement marketing with IAB's Sheryl Goldstein.

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Gameloft's Suellen Aguiar and The Coca-Cola Company's Carla Dart on the Power of Gaming as a Marketing Channel

Wed, 25 Nov 2020 00:32:44 GMT

Gameloft's Suellen Aguiar and The Coca-Cola Company's Carla Dart discuss the power of gaming as a marketing channel with IAB and IAB Tech Lab's Zoe Soon.

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Profitero's Bryan Wiener and Johnson & Johnson's Surabhi Pokhriyal: COVID's Impact on eCommerce and Consumer Shopping Behavior

Wed, 25 Nov 2020 00:29:48 GMT

Profitero's Bryan Wiener and Johnson & Johnson's Surabhi Pokhriyal discuss COVID's impact on eCommerce and consumer shopping behavior with IAB's Brad Berens.

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Google's Sarah Carberry on Culture-Driven Marketing

Wed, 25 Nov 2020 00:27:23 GMT

Google's Sarah Carberry discusses culture-driven marketing with IAB's Sheryl Goldstein.

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Encore: Red Antler’s Emily Heyward and Soko Glam and Then I Met You’s Charlotte Cho: How to Build a Brand People Love From Day One

Wed, 25 Nov 2020 00:25:04 GMT

Red Antler’s Emily Heyward and Soko Glam and Then I Met You’s Charlotte Cho discuss how to build a brand people love from day one with IAB’s Brad Berens.

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SeeHer and ANA's Nadine Karp McHugh: If You Can See Her, You Can Be Her

Wed, 25 Nov 2020 00:21:51 GMT

SeeHer and ANA's Nadine Karp McHugh joins IAB's Sheryl Goldstein to discuss next level marketing to advance the stature of women.

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Terry Bond, Robin Amos Kahn, and Dan Moriarty on Burst Training

Wed, 25 Nov 2020 00:19:50 GMT

Burst Training's Terry Bond, Robin Amos Kahn, and Dan Moriarty discusses burst training with IAB's Sheryl Goldstein.

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Encore: Hubble Contact's Jesse Horwitz on Bringing a Brand to Life

Wed, 25 Nov 2020 00:17:48 GMT

Hubble Contacts founder Jesse Horwitz joins IAB’s Randall Rothenberg to share the experiences, challenges and best practices he learned on his journey to build a new brand for today’s connected consumer.

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Encore: Megaphone's Brendan Monaghan: Listen Up Listen Hard, Podcasts Are Here to Stay

Tue, 24 Nov 2020 23:56:27 GMT

Megaphone's Brendan Monaghan and IAB's Zoe Soon discuss the future of podcasts.

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OpenSlate's Mike Henry on the Future of Brand Safety and Brand Suitability on Emerging Platforms

Tue, 24 Nov 2020 23:54:04 GMT

OpenSlate's Mike Henry and IAB's David Cohen discuss the future of brand safety and brand suitability on emerging platforms.

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GumGum's Phil Schraeder: Is Contextual the Future of Audience Targeting in a Post-Cookie World?

Tue, 24 Nov 2020 23:51:28 GMT

GumGum CEO Phil Schraeder and IAB and IAB Tech Lab's Angelina Eng discuss how audience targeting will need to evolve amidst a wave of privacy regulations and third-party cookie phase-outs. They will also look at a new landmark study from GumGum and Dentsu Aegis Network which, for the first time, has proven the efficacy of contextual targeting over behavioral targeting.

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Nielsen's Susan Lauinger: Measurement

Tue, 24 Nov 2020 23:48:51 GMT

Nielsen's Susan Lauinger discusses measurement with IAB's Rick Berger.

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iHeartMedia's Bob Pittman on Boundless Potential

Tue, 24 Nov 2020 23:46:08 GMT

iHeartMedia's Bob Pittman discusses boundless potential and the future of audio with IAB's David Cohen.

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Google, Unity, Facebook and Snap Inc. on Augmented Reality: A New Frontier

Tue, 24 Nov 2020 23:43:24 GMT

Immersive technologies-- virtual, augmented and mixed reality-- represent a powerful new storytelling toolset that provides marketers with novel ways to reach and engage consumers. Join IAB's Zoe Soon and leading companies in the Augmented reality space as they discuss how to make immersive technologies more readily accessible to media buyers.

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IAB's Eric John and Nina Munoz: 2020 IAB Audience Week Preview Show

Tue, 24 Nov 2020 23:40:31 GMT

IAB's Eric John and Nina Munoz discuss the 2020 IAB Audience Week preview show with IAB's Brad Berens.

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Fyllo's Nicole Cosby: Will Cannabis Spark Ad Revenue Across the U.S.?

Tue, 24 Nov 2020 23:38:25 GMT

Fyllo's Nicole Cosby and IAB's Joe Pilla discuss if cannabis will spark ad revenue across the U.S.

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CNN Digital and WarnerMedia's Christine Cook and CNN's Robin Garfield: Supporting the Value of News Advertising

Thu, 24 Sep 2020 16:39:09 GMT

CNN Digital and WarnerMedia's Christine Cook and CNN's Robin Garfield discuss supporting the value of news advertising with IAB's Sheryl Goldstein.

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LiveIntent's Kerel Cooper: The Dual Challenges of Identity

Thu, 24 Sep 2020 16:36:04 GMT

LiveIntent's Kerel Cooper and IAB's Rick Berger discuss The Dual Challenges of Identity: Addressing Technology and Diversity Issues in AdTech

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Red Antler’s Emily Heyward and Soko Glam and Then I Met You’s Charlotte Cho: How to Build a Brand People Love From Day One

Tue, 22 Sep 2020 17:28:19 GMT

Red Antler’s Emily Heyward and Soko Glam and Then I Met You’s Charlotte Cho discuss how to build a brand people love from day one with IAB’s Brad Berens.

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Kimberly-Clark’s Daniel Allen on CPG and Digital Marketing

Tue, 22 Sep 2020 17:21:50 GMT

Kimberly-Clark’s Daniel Allen discusses on the CPG and digital marketing landscape with IAB’s Rick Berger.

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2020 IAB Podcast Upfront Preview Show with IAB’s Brad Berens, Craig Coleman, Sue Hogan, and Zoe Soon

Tue, 22 Sep 2020 17:18:56 GMT

IAB’s Brad Berens discusses what we can expect to see at the 2020 IAB Podcast Upfronts with Craig Coleman and Zoe Soon and breaks down the findings from IAB’s latest pulse survey with Sue Hogan.

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Roku’s Tim Natividad on The Continued Growth of Streaming During the Pandemic

Tue, 22 Sep 2020 17:09:52 GMT

Roku’s Tim Natividad discusses the continued growth of streaming during the pandemic with IAB’s Randall Rothenberg.

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Taboola’s Adam Singolda: What Drives Readership Across Today’s Multichannel Digital Ecosystem

Tue, 22 Sep 2020 17:05:51 GMT

Taboola’s Adam Singolda discusses how publishers and brands can examine what drives readership across today’s multichannel digital ecosystem with IAB’s Chris Bruderle.

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Dentsu Aegis Network's Brian Monahan: From Media Planning to Audience Planning

Mon, 31 Aug 2020 21:28:04 GMT

Dentsu Aegis Network's Brian Monahan and IAB's Brad Berens discuss evolving from media planning to audience planning.

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The Ignited Company's Denice Torres on Leadership and Business Transformation in a Time of Crisis

Mon, 31 Aug 2020 21:25:01 GMT

The Ignited Company's Denice Torres discusses leadership and business transformation in a time of crisis with IAB's Sheryl Goldstein.

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Centro's Shawn Riegsecker: Innovation in a Time of Automation and Recovery

Mon, 31 Aug 2020 21:21:31 GMT

Centro's Shawn Riegsecker dicusses how to innovate in a time of crisis with IAB's and IAB Tech Lab's Angelina Eng.

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Altice USA's Jon Steinberg: Stand By for the News

Fri, 28 Aug 2020 20:57:51 GMT

Altice USA's Jon Steinberg discusses innovations in brand safety on news platforms during this time of uncertainty with IAB's Brad Berens.

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Comscore's Bill Livek and LiveRamp's Scott Howe on Ushering in the Next Generation of TV

Fri, 14 Aug 2020 02:35:21 GMT

Comscore’s Bill Livek and LiveRamp’s Scott Howe discuss how the industry can help usher in the next generation of TV with IAB’s David Cohen.

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BidSwitch's Barry Adams on Emerging Challenges Around Cookie and IDFA Deprecation

Fri, 14 Aug 2020 02:32:11 GMT

BidSwitch’s Barry Adams discusses emerging challenges around cookie and IDFA deprecation with IAB and IAB Tech Lab’s Angelina Eng.

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eBay’s Suzy Deering on Leading in Unprecedented Times

Fri, 14 Aug 2020 02:25:41 GMT

eBay’s Suzy Deering shares strategies for leading in unprecedented times with IAB’s David Cohen.

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IAB and IAB Tech Lab's Dennis Buchheim and Angelina Eng: IAB Tech's Lab Mid-Year Report

Fri, 14 Aug 2020 02:12:48 GMT

IAB Tech Lab’s Dennis Buchheim and IAB and IAB Tech Lab’s Angelina Eng share IAB Tech’s Lab Mid-Year Report

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MAGNA Global's Luke Stillman on Programmatic Advertising in 2020 and Beyond

Wed, 05 Aug 2020 15:30:39 GMT

MAGNA Global’s Luke Stillman and IAB’s David Cohen on Programmatic Advertising in 2020 and Beyond

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Flashtalking’s John Nardone on Better and More Measurement Standards

Fri, 31 Jul 2020 01:56:32 GMT

Flashtalking’s John Nardone joins IAB and IAB Tech Lab’s Angelina Eng to discuss what brands need from their advertising and marketing technology platforms as well as the need for VAST 4.0 adoption, cookieless measurement, and the role ad servers play.

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Wavemaker's Amanda Richman on Leadership During Difficult Times

Fri, 31 Jul 2020 01:54:42 GMT

Wavemaker’s Amanda Richman discusses how to leadership can shine in difficult and challenging times with IAB’s David Cohen.

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Cadillac’s Melissa Grady: From Obstacles to Opportunities

Fri, 31 Jul 2020 01:52:37 GMT

Cadillac’s Melissa Grady: From Obstacles to Opportunities

How this Crisis Accelerated Business and Customer Innovation

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IBM Watson Advertising’s Dave Olesnevich on The Need for A.I. Standards

Sat, 25 Jul 2020 16:16:32 GMT

IBM Watson Advertising’s Dave Olesnevich and IAB’s Joe Pilla on The Need for of A.I. Standards

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IAB's Sue Hogan and Orchid Richardson on the IAB State of Data Report

Wed, 22 Jul 2020 21:00:10 GMT

IAB’s Sue Hogan and Orchid Richardson discuss key findings and takeaways from the 2020 IAB State of Data Report.

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AdColony's Matt Barash on Getting in the Hands and Minds of Consumers

Wed, 22 Jul 2020 20:53:29 GMT

AdColony’s Matt Barash and IAB Tech Lab’s Alex Cone on Getting in the Hands and Minds of Consumers

Innovative Trends in Mobile Advertising

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IAB and IAB Tech Labs's Eric John, Amit Shetty, and Angelina Eng on the State of Video Measurement

Tue, 21 Jul 2020 19:26:52 GMT

IAB’s Eric John and Amit Shetty and IAB and IAB Tech Lab’s Angelina Eng on the State of Video Measurement

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Media.net's Vaibhav Arya on Identity, Privacy and Contextual in a Rapidly Changing Marketplace

Tue, 21 Jul 2020 19:19:25 GMT

Media.net’s Vaibhav Arya’s on Identity, Privacy and Contextual in a Rapidly Changing Marketplace

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Accenture Interactive's Scott Tieman and GSK's Scott Grenz on Programmatic In-Housing Beyond 2020

Fri, 17 Jul 2020 00:32:49 GMT

Accenture Interactive’s Scott Tieman and GSK’s Scott Grenz on Programmatic In-Housing Beyond 2020

Benefits and Challenges of Moving In-House

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GlobalWebIndex’s Carrie Seifer: Insights Into Action

Fri, 17 Jul 2020 00:26:34 GMT

GlobalWebIndex’s Carrie Seifer on Turning Insights Into Action

A Look Beyond COVID and What Brands Need to Know

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Knockout Music's Franke Previte on One World: A Global Anthem for Change Lead by Oscar and Golden Globe Winner Franke Previte

Wed, 15 Jul 2020 19:00:05 GMT

IAB’s Sheryl Goldstein discusses One World: A Global Anthem For Change with Oscar and Golden Globe winner Franke Previte, songwriter for Dirty Dancing’s iconic hits “I’ve Had the Time of My Life” and “Hungry Eyes”.

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IAB's Chris Bruderle and Zoe Soon: 4th Annual IAB Podcast Ad Revenue Report

Wed, 15 Jul 2020 03:17:23 GMT

IAB’s Chris Bruderle and Zoe Soon on the 4th Annual IAB Podcast Ad Revenue Report

2019 Results and Projected 2020 COVID Impact

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Trestle’s Jennifer Johnson on Transparency and Brand Success

Wed, 15 Jul 2020 03:13:45 GMT

Trestle’s Jennifer Johnson discusses the relationship between transparency and brand success with IAB’s Brad Berens.

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Engine Group’s Kasha Cacy on The Pulse of the Consumer During COVID-19

Wed, 15 Jul 2020 03:12:10 GMT

Engine Group’s Kasha Cacy discusses how agencies can be on the pulse of the consumer during COVID-19 with IAB’s David Cohen.

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Gameloft's Quentin Moreau Defarges on Mobile eSports and Gamification: Creative Ways to Reach Unreachables

Wed, 15 Jul 2020 03:10:36 GMT

Gameloft’s Quentin Moreau Defarges on Mobile eSports and Gamification

Creative Ways to Reach Unreachables

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Titanium Worldwide's Robyn Streisand-Luppino and The Phluid Project's Rob Smith on Next Generation LGBTQ

Thu, 09 Jul 2020 00:21:34 GMT

Titanium’s Robyn Striesand and The Phluid Project’s Rob Smith on Next Generation LGBTQ

A Discussion on Trends, Insights and How to Reach This Dynamic Audience

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Encore: DoubleVerify’s Laura Desmond on Adaptation and Innovation in Times of Crisis

Thu, 09 Jul 2020 00:19:27 GMT

Encore: DoubleVerify’s Laura Desmond on Adaptation and Innovation in Times of Crisis

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Communo’s Ryan Gill on The Sharing Economy’s Impact on the Ad World

Fri, 03 Jul 2020 13:00:06 GMT

Communo’s Ryan Gill discusses the sharing economy’s impact on the ad world with IAB’s Brad Berens.

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Criteo’s Megan Clarken: The Future of Addressable Targeting

Thu, 02 Jul 2020 20:30:15 GMT

Criteo’s Megan Clarken discusses the future of addressable targeting with IAB & IAB Tech Lab’s Angelina Eng.

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Snap’s Peter Naylor: Successful Selling Strategies from a Seasoned Sales Net Vet

Thu, 02 Jul 2020 20:29:35 GMT

Snap’s Peter Naylor shares strategies for selling in the new media economy with IAB’s Sheryl Goldstein.

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NewFronts 2020 Debrief Show Powered by Hulu with Lexus's MaryJane Kroll, Omnicom Media Group's Catherine Sullivan, and Essence Global's Adam Gerber

Thu, 02 Jul 2020 20:16:21 GMT

On today’s IAB THERE Streaming Edition powered by Hulu, MaryJane Kroll of Lexus, Catherine Sullivan of Omnicom Media Group, Adam Gerber of Essence join IAB’s David Cohen, Eric John, and Nina Munoz to discuss insights and takeaways from the 2020 IAB NewFronts.

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NewFronts 2020 Kick-Off Show with Content Ink's John McCarus and BrandVerge's Lynn Browne and Mollie Kehoe

Sat, 20 Jun 2020 16:23:28 GMT

IAB’s Brad Berens and David Cohen discuss what we can expect to see during NewFronts 2020 with Mollie Kehoe and Lynn Browne of BrandVerge and Content Ink’s John McCarus.

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MeetingScience's Eric Porres on Meetings, Productivity, and What’s Changed During the Coronavirus Crisis

Sat, 20 Jun 2020 16:18:07 GMT

MeetingScience’s Eric Porres on Meetings, Productivity, and What’s Changed During the Coronavirus Crisis

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IAB's Sue Hogan on COVID's Impact on Ad Spend 2020: The Transformation of the Television Marketplace

Sat, 20 Jun 2020 16:16:04 GMT

IAB’s Sue Hogan and Brad Berens discuss findings from the latest buy-side survey pulse, COVID Impact on Ad Spend 2020: The Transformation of the Television Marketplace

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Matter More Media's Brittney Duncan and Beam Suntory's Tracey Scheppach: IAB THERE Streaming Edition Powered by Hulu: June 15, 2020

Sat, 20 Jun 2020 16:03:51 GMT

Matter More Media’s Tracey Scheppach and Beam Suntory’s Brittney Duncan join IAB’s Brad Berens, Eric John, and Nina Munoz on a special IAB THERE Streaming Edition powered by Hulu.

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Publicis Media's Helen Lin on Agile Marketing in the COVID World

Fri, 12 Jun 2020 20:00:30 GMT

Publicis Media’s Helen Lin joins IAB’s Sheryl Goldstein to discuss agile marketing in the COVID world.

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Hudson MX’s JT Batson: The Time is Now for a Change Equity Movement

Fri, 12 Jun 2020 00:14:12 GMT

Hudson MX’s JT Batson joins IAB’s Randall Rothenberg to discuss the need for a change equity movement.

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Method Media Intelligence’s Shailin Dhar on Misperceptions of Ad Verification During COVID-19

Fri, 12 Jun 2020 00:13:11 GMT

Method Media Intelligence’s Shailin Dhar joins IAB & IAB Tech Lab’s Angelina Eng to discuss misperceptions of ad verification during COVID-19.

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PubMatic’s Rajeev Goel: The Internet Is Going To Double In Two Years. Advertising Will, Too.

Wed, 10 Jun 2020 18:58:03 GMT

Rajeev Goel of PubMatic joins IAB’s Randall Rothenberg to discuss growth and change in the digital advertising industry.

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Magid's Mike Bloxham and Hulu's Asaf Davidov: Streaming Edition Powered by Hulu: June 8, 2020

Wed, 10 Jun 2020 18:55:10 GMT

Mike Bloxham, Senior Vice President, Global Media & Entertainment, Magid and Asaf Davidov, Vice President, Ad Sales Research of Hulu join IAB’s Eric John on a special edition of IAB THERE powered by Hulu.

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Eargo’s Shiv Singh on How to Navigate with Savviness in a Post-Trust Era

Sat, 06 Jun 2020 03:35:36 GMT

Shiv Singh, Chief Marketing Officer of Eargo joins IAB’s Brad Berens on IAB THERE.

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GroupM's Joe Barone, World Federation of Advertisers's Rob Rakowitz, and Publicis Media Exchange's Yale Cohen on Brand Safety & Suitability

Fri, 05 Jun 2020 19:16:59 GMT

GroupM’s Joe Barone, Managing Partner Brand Safety Americas, World Federation of Advertisers’ Rob Rakowitz, Initiative Lead, Global Alliance for Responsible Media, and Publicis Media Exchange’s Yale Cohen, Executive Vice President, Global Activation Standards join IAB Tech Lab’s Amit Shetty, Senior Director, Product to discuss brand safety and suitability.

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TVSquared’s Jo Kinsella on Shaping a Better Future Through Diversity & Inclusion

Thu, 04 Jun 2020 22:30:19 GMT

TVSquared’s Jo Kinsella joins IAB THERE with IAB’s Sheryl Goldstein to discuss shaping a better future through diversity and inclusion.

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Encore: Facebook's Carolyn Everson on Adapting Leadership in Times of Crisis

Wed, 03 Jun 2020 21:46:33 GMT

Encore Presentation:

Facebook’s Carolyn Everson joins Sheryl Goldstein on IAB THERE to discuss adapting leadership in times of crisis.

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Encore: UWG's Monique Nelson on Driving Meaningful & Measurable Business Results Through Diversity & Inclusion

Wed, 03 Jun 2020 21:44:34 GMT

Encore Presentation:

Diversity and inclusion programs are necessary for corporations to build an organization that reflects the society and marketplace in which they operate. UWG’s Monique Nelson sits down with IAB’s Sheryl Goldstein to take a closer look at workplace diversity and the real impact on the bottomline.

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Frameplay’s Cary Tilds: Next Gen Advertising in Video Games

Wed, 03 Jun 2020 21:33:01 GMT

Frameplay’s Cary Tilds and IAB’s Brad Berens discuss next generation advertising in video games.

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Digitas's Adam Buhler: The Art of The Hack And How It Stimulates Agency Innovation

Wed, 03 Jun 2020 21:18:23 GMT

Digitas’s Adam Buhler and IAB’s Brad Berens discuss the art of the hack and how it stimulates agency innovation.

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Roku’s Alison Levin on Streaming, OTT and Advertising Opportunities During this Pandemic

Wed, 03 Jun 2020 21:16:25 GMT

Roku’s Alison Levin and IAB’s David Cohen discuss streaming, OTT, and advertising opportunities during the Coronavirus pandemic.

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USC Annenberg School for Communication and Journalism, Center for the Digital Future's Jeffrey Cole on The Coronavirus Disruption Project

Wed, 03 Jun 2020 21:04:24 GMT

USC Annenberg School for Communication and Journalism, Center for the Digital Future’s Jeffrey Cole and IAB’s Brad Berens discuss The Coronavirus Disruption Project.

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DoubleVerify’s Laura Desmond on Adaptation and Innovation in Times of Crisis

Wed, 03 Jun 2020 21:02:36 GMT

DoubleVerify’s Laura Desmond on Adaptation and Innovation in Times of Crisis

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Giant Spoon’s Adam Wiese on Brand Building During a Recession

Wed, 03 Jun 2020 21:00:53 GMT

Giant Spoon’s Adam Wiese on Brand Building During a Recession

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Facebook’s Carolyn Everson on Adapting Leadership in Times of Crisis

Wed, 03 Jun 2020 17:35:19 GMT

Facebook’s Carolyn Everson on Adapting Leadership in Times of Crisis

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Sports Media Challenge | WeRGenZ's Kathleen Hessert on How Gen Z is Redefining Media and Technology

Wed, 03 Jun 2020 17:34:09 GMT

Sports Media Challenge | WeRGenZ’s Kathleen Hessert on How Gen Z is Redefining Media and Technology

May 18, 2020 / 2:00 PM EST Ad Technology Consumer Experience

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Upstream Group’s Doug Weaver: Effective Selling Strategies During a Crisis

Wed, 03 Jun 2020 17:32:57 GMT

Sales veteran Doug Weaver of Upstream Group knows it’s difficult to be a salesperson right now. He offers strategies and tactical advice to sell in a market in crisis.

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Hubble Contacts’ Jesse Horwitz on Bringing a Brand to Life

Wed, 03 Jun 2020 17:31:54 GMT

Hubble Contacts founder Jesse Horwitz joins IAB THERE to share the experiences, challenges and best practices he learned on his journey to build a new brand for today’s connected consumer.

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Media Rating Council’s George Ivie on Cross-Platform Media Measurement

Wed, 03 Jun 2020 17:30:14 GMT

George Ivie, CEO and Executive Director of the Media Rating Council, is an expert on cross-platform solutions and video standards. He’ll discuss the next wave of standards development at the MRC and how outcome-based measurements and ad effectiveness will evolve.

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Bombas’s Randy Goldberg on What Brands Need to do to Succeed During this Crisis

Wed, 03 Jun 2020 17:29:11 GMT

Randy Goldberg, Co-Founder of Bombas, takes a look at what DTC brands are doing now and what they need to do to succeed during a crisis.

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Wet Cement’s Jennifer Willey on Fearlessness at Work

Wed, 03 Jun 2020 17:23:31 GMT

IAB recently teamed up with Wet Cement’s Jennifer Willey to bring our industry much needed leadership training around the five fearless strategies for professional growth – Confidence, Communication, Connections, Control, and Courage. Hear key findings from Wet Cement’s proprietary Fearlessness Research Study and how these insights can drive positive change.

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Rhone’s Nate Checketts & Dagne Dover’s Deepa Gandi on the Brands X Better Initiative

Wed, 03 Jun 2020 17:22:34 GMT

Randall Rothenberg sits down with successful founders Nate Checketts from Rhone and Deepa Gandhi from Dange Dover to discuss their current challenges and share insights on managing business in times of crisis.

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Amobee's Philip Smolin on an Upfront Reboot: Reimagining the Cross-Platform Video Marketplace

Wed, 03 Jun 2020 17:20:58 GMT

The ability to have all forms of video be addressable and measurable against high-quality data will unlock the value of cross-screen deals and break silos between digital and traditional. IAB’s Eric John and Amobee’s Phil Smolin discuss how this multiplatform approach will be especially critical for brands as they look to reach audiences lost during the crisis.

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Profitero’s Sarah Hofstetter on Coronavirus & Shopping Behaviors

Wed, 03 Jun 2020 17:00:11 GMT

On this episode of IAB THERE, we chat with Profitero’s Sarah Hofsetter about the state of the retail industry and how e-commerce will be shaped beyond the pandemic.

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LUMA Partner’s Terry Kawaja: Surveying the Industry Landscape

Wed, 03 Jun 2020 16:58:56 GMT

According to LUMA Partners Q1 2020 market report, around 75% of ad tech businesses at large will fail outright. But you can’t blame it all on COVID-19. Terry Kawaja stops by IAB THERE to discuss his predictions for what’s going to happen in Q3 and beyond.

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ZEFR's Richard Raddon on Supporting the News & Protecting Brand Equity in the Age of COVID-19

Wed, 03 Jun 2020 16:57:38 GMT

On today’s IAB THERE, ZEFR’s Rich Raddon and Unilever’s Jennifer Gardner believes discuss why contextual targeting tools, like keyword blocklists or broad content labelling, can come up short, leading to inaccurate labels and wasted media spend.

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Amplifi US | Dentsu Aegis Network's Mike Law on the Impact of COVID-19 on Ad Spend: Buy-Side Trends

Wed, 03 Jun 2020 16:56:02 GMT

What are buy-side professionals saying now about the impact of COVID-19 on ad spend and messaging strategies? IAB’s Sue Hogan and Amplifi’s Mike Law walk through new findings and trends from the most recent survey of advertisers and agency buyers.

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Beeswax’s Ari Paparo on Consolidation, Machine Learning & the Future of Programmatic

Wed, 03 Jun 2020 16:54:49 GMT

Consolidation is the name of the game in the demand-side platform (DSP) industry, but don’t count out the independent DSP category. Tune into IAB THERE to hear Beeswax’s Ari Paparo discuss how the DSP landscape is shifting and the proliferation of AI and machine learning on programmatic platforms.

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Index Exchange's Andrew Casale: COVID-19 & the Current & Future Impact on Programmatic Ad Buying

Wed, 03 Jun 2020 16:25:26 GMT

According to IAB’s COVID-19 Ad Spend Impact report, 29% of advertisers are increasing programmatic buying through June 2020. Will this trend continue? Andrew Casale from Index Exchange joins IAB THERE to discuss the future of programmatic.

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Rakuten Advertising's Julie Van Ullen on Rakuten Advertising's Direct to Consumer Study

Wed, 03 Jun 2020 16:21:27 GMT

Rakuten Marketing’s Julie Van Ullen joins IAB THERE to discuss a new study uncovering the revolutionary changes happening to the marketing ecosystem, as technology, and now COVID-19 are shaping the way brands and consumers interact.

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NBCUniversal's Josh Feldman: Innovations in Shoppable Television with NBCUniversal Checkout

Wed, 03 Jun 2020 16:19:25 GMT

NBCUniversal’s Josh Feldman stops by IAB THERE to discuss the future of shoppable television and the company’s latest innovation, the NBCU Checkout system.

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Integral Ad Science’s Lisa Utzschneider on Leading Brands to Safety in a Time of Change

Wed, 03 Jun 2020 16:16:28 GMT

Amid the coronavirus crisis, keyword blocking is compromising news publisher revenue and threatening brand visibility. Linda Utzschneider from Integral Ad Science talks about the ways advertisers can use machine learning and AI as brand safety tools.

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Simulmedia’s Dave Morgan on Advanced Television in the World of Coronavirus

Wed, 03 Jun 2020 15:53:57 GMT

With the cancellation of sports and live events, advertisers are not going to be able to find audiences based on old types of content and programming. Simulmedia’s Dave Morgan shares strategies for using data, analytics and automation to reimagine advertising.

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S4 Capital's Sir Martin Sorrell: A Guide to Withstanding the COVID-19 Crisis

Wed, 03 Jun 2020 15:52:19 GMT

Industry veteran Sir Martin Sorrell believes COVID-19 is an unprecedented global crisis that will accelerate the digital revolution. Tune into IAB THERE to hear his predictions for a bullish Q4, what operations will be most disrupted, and how businesses can survive the crisis.

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UWG's Monique Nelson on Driving Meaningful & Measurable Business Results Through Diversity & Inclusion

Wed, 03 Jun 2020 15:47:45 GMT

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Ampersand’s Nicolle Pangis on Remaining Resolute to Stay Connected: Why AudiencesMatter Through Disruption

Wed, 03 Jun 2020 15:45:45 GMT

The media industry is experiencing a dramatic disruption on many fronts—driven by seismic shifts in consumer behavior. Ampersand’s Nicolle Pangis joins IAB THERE to discuss how brands can make sure they are reaching their intended audience with messages that resonate during this trying time.

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IAB’s Sue Hogan on Coronavirus’s Impact on Advertising Revenue: Sell-Side

Wed, 03 Jun 2020 15:44:18 GMT

More than 200 sellers shared insights into the current changes and future predictions of the impact of the COVID-19 pandemic on advertising revenue. IAB’s Sue Hogan walks us through the sell-side perspective on 2020 ad revenue projections, trends they’re spotting in messaging strategies and what’s most challenging for them right now.

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Rubicon Project’s Michael Barrett on The Power of Two: The Future of Connected TV and the Evolution of the SSP

Wed, 03 Jun 2020 15:27:27 GMT

As streaming becomes more and more popular, the demand for connected TV inventory is growing every day. Rubicon Project’s Michael Barrett talks about how 2020 will be a defining year for CTV, how more services will be ad-supported, and why the industry must agree on a measurement system.

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SHE Media’s Samantha Skey on Women, Media Consumption & Business in the Coronavirus Crisis

Wed, 03 Jun 2020 15:25:32 GMT

The changes in media consumption due to home quarantining are meaningful to advertisers and media buyers. SHE Media’s Samantha Skey examines the shifts in these behavioral trends and how marketers can tap into the business of women.

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Nextdoor's Maryam Banikarim on The Importance of the Brand-Customer Relationship in Today's Climate

Wed, 03 Jun 2020 15:23:50 GMT

The impact for brands is real during times of crisis as they must continue to earn trust and brand loyalty. Maryam Banikarim from Nextdoor stops by IAB THERE to discuss how brands can keep share of mind, heart, and market by staying present and relevant.

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National Public Media's Gina Garrubbo: Audio & Brand Messaging in a Time of Crisis

Wed, 03 Jun 2020 15:22:15 GMT

In times of public crises, the sudden and dramatic shifts in consumer behaviors affect marketers’ abilities to grab attention with typical messaging and media strategies. National Public Media’s Gina Garrubbo and Tom Webster from Edison Research discuss how brands can lean into audio as a method for meaningful and impactful campaigns.

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Pandora's Priscilla Valls: "Ads That Talk Back to Me?!" Voice & Conversational Advertising

Wed, 03 Jun 2020 15:19:31 GMT

Interactive voice ads are the new thing on audio streaming platforms. But are listeners ready to talk back? Pandora’s Priscilla Valls and IAB’s Zoe Soon talk about how voice assistance technology is bringing the consumer experience to a whole new level.

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Publicis Group's Rishad Tobaccowala on Business Leadership During Challenging Times

Wed, 03 Jun 2020 15:17:18 GMT

For many business leaders, the coronavirus pandemic is a crisis unlike any other in recent times. Former Publicis executive Rishad Tobaccowala talks about the new demands on leaders and how they can organize to respond and plan for the future.

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The View from Xandr: Kirk McDonald on Post-Coronavirus Advanced Advertising & Beyond

Wed, 03 Jun 2020 15:15:23 GMT

Chief Business Officer and Interim Lead of Xandr and IAB Board of Directors Co-Chair, Kirk McDonald, sits down with IAB CEO Randall Rothenberg on IAB THERE to talk about the evolution of advanced advertising. Kirk will share learning from AT&T’s audience insights that power Xandr and discuss what will happen to the cookie-less web, how publishers and brands will emerge from the coronavirus crisis, and what addressable TV means for traditional television.

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Thompson Reuters's Hazel Baker: Navigating the Various Categories of Coronavirus Misinformation

Wed, 03 Jun 2020 15:11:42 GMT

During times of crisis, there is an overabundance of information—some accurate and some not. Misinformation and fake news can be dangerous and costly. Hazel Baker from Reuters joins IAB THERE to discuss how we can fact-check sources and identify scams to help us fight the spread of rumors and falsehoods.

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Bridges Insight & Center for the Digital Future's Kumar Mehta on Innovation in a Crisis

Wed, 03 Jun 2020 15:10:10 GMT

Even though Coronavirus hasn’t even peaked in the U.S., it’s already time to start planning after the virus recedes. On today’s episode of IAB THERE, innovation expert Kumar Mehta of Bridges Insight and the Center for the Digital Future at USC Annenberg joins IAB Editor in Chief Brad Berens to talk about how crisis always spurs innovation, what to do to prepare for what comes after, the isolation economy, and more.

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GroupM’s John Montgomery on Measuring Brand Safety During a Crisis

Wed, 03 Jun 2020 14:26:21 GMT

In this current climate, how do advertisers measure brand safety and what are the financial implications of content blocking? IAB and IAB Tech Lab’s Vice President of Measurement & Attribution, Angelina Eng, and John Montgomery, GroupM, help us understand how the ad tech ecosystem works to protect brands while driving revenue for publishers. They’ll break down the quality metrics, verification methods, and tech solutions used to measure brand safety.

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BritePool's David Moore: How I Survived the 2000 Crash, the 2008 Crash, and How to Survive This One

Wed, 03 Jun 2020 14:23:44 GMT

According to a new IAB survey, 74% of media buyers and brand marketers think the coronavirus pandemic will have a larger impact on their advertising spend than the 2008 financial crisis. BritePool’s David Moore has lived through a couple of crises and today he’ll give viewers the most important tips and lessons he learned when managing through an economic downturn.

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GroupM's Michael Palmer on Project Rearch: How Did We Get To Where We Are Today?

Wed, 03 Jun 2020 14:17:12 GMT

With impending changes to third-party cookies and other identifiers, Project Rearc is a global call-to-action for stakeholders across the digital supply chain to re-think and re-architect digital marketing. IAB Tech Lab Senior Vice President of Privacy, Identity & Data, Jordan Mitchell and GroupM’s Global Vice President of Emerging Tech, Michael Palmer, stop by IAB THERE to talk about what the loss of the cookies means, what we’re proposing, what we’re doing now, and how you and your partners can get involved.

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IAB's Sue Hogan on the Impact of COVID-19 on Digital Ad Spend

Mon, 01 Jun 2020 02:35:27 GMT

IAB initiated a series of bi-weekly surveys to get a pulse on how the pandemic has impacted advertising spend, marketing strategies and business operations across our industry. Sue Hogan, IAB’s SVP of Research and Analytics will share the results to help you better pivot, strategize and manage through this time. We’ll hear about the innovations, best practices and alternative measures coming into view that can help us all minimize the risk to our businesses.

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Innovid’s Tal Chalozin on The State of Streaming: Marketing in a Time of COVID-19

Mon, 01 Jun 2020 02:32:17 GMT

Eric John, Deputy Director of the IAB Digital Video Center of Excellence and Tal Chalozin, CTO and Co-Founder of Innovid have an in-depth conversation about the state of streaming video marketing in the time of COVID-19. They’ll analyze the implications for marketers, publishers, and consumer behavior.

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Facebook’s Michelle Klein on How Publishers are Responding to COVID-19

Mon, 01 Jun 2020 02:12:16 GMT

Michelle Klein, Vice President of Global Business Marketing at Facebook joins Executive Vice President of Public Policy at IAB to talk about the current thinking and perception around privacy and the public health issues affecting consumers, publishers and advertisers. They’ll also discuss the recent Maryland Digital Advertising Tax and how it will impact our industry.

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The New York Time’s Tiffany Hsu on How News Saves Lives

Mon, 01 Jun 2020 02:10:02 GMT

IAB’s President David Cohen sits down with Tiffany Hsu, Reporter at the New York Times, to discuss business trends they are seeing in the wake of COVID-19 and how brands should approaching advertising during these uncertain times.

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IAB’s Randall Rothenberg on What’s Going On In Media & Advertising?

Mon, 01 Jun 2020 01:40:45 GMT

IAB’s CEO Randall Rothenberg joins Brad Berens, Editor in Chief, IAB, to discuss the digital media and marketing industry’s response to COVID-19 in the inaugural episode of IAB THERE.

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