The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design

SBM 147: How Fiverr Made a Pivot Into eLearning with Lior Albeck

Fri, 10 Apr 2020 08:58:58 GMT

Today’s Guest

Lior Albeck is a business strategist at Fiverr.

This is the 147th session of Smart Brand Marketing.

TOPICS DISCUSSED

Why did Fiverr pivot into courses?
Which skills to teach?
How do you introduce elearning without messing up the core business?
What has been the experience so far?
Lessons learned
Mistakes made
Tips on production
How is the marketplace evolving based on results so far

RESOURCES

Learn.Fiverr.Com (Use Smart20 as a coupon code that will give 20% off any course and program.)
Linkedin

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 147: How Fiverr Made a Pivot Into eLearning with Lior Albeck appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

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SBM 146: How to Create Your Masterpiece in a Distracted World with Derek Sivers

Fri, 10 Apr 2020 08:46:15 GMT

Today’s Guest

Derek Sivers is a musician, producer, circus performer, entrepreneur, TED speaker, and book publisher.

He started CD Baby.

This is the 146th session of Smart Brand Marketing.

TOPICS DISCUSSED

How to use your time wisely?
How to choose your battles (decide what to focus on)? When to push through obstacles and when to give up
Importance of a hobby
Explain monk mode and when to use it
How to weave off distractions? (I'm seeing people making jokes about netflixing, binging movies, playing on phones all day… but this is not funny. We have a serious addiction).
When does it make sense to consume (and not create)?

RESOURCES

sivers.org

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 146: How to Create Your Masterpiece in a Distracted World with Derek Sivers appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

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SBM 145: Systems, Growth and Why Hustling is Overrated

Sat, 01 Feb 2020 08:00:56 GMT

Today’s Guest

In this episode we address the neverending dilemma of hustle and growth.

Davis's business helps coach people on how to get a certain high income job.

This is the 145th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

The biggest win is not making more money but getting your time back.

TOPICS DISCUSSED

What systems to create first
When is growth an answer
Is hustling overrated
How Disney saved themselves after years of stagnation
Dealing with small teams vs large teams
What type of hires to make
Which marketing strategy is right for you
The start of Gary V and the hustling cult

RESOURCES

DAVIS IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 145: Systems, Growth and Why Hustling is Overrated appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

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SBM 144: How to Promote Your Online Course Organically

Wed, 15 Jan 2020 08:00:17 GMT

Today’s Guest

In this episode you will learn about how Teri has been able to successfully promote her online course with spending a cent on paid ads.

Teri Ijemoa is an expert in stock trading and investing.

This is the 144th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

If you bring the strategies and techniques from the marketing world into a regular niche the results can be very powerful.

TOPICS DISCUSSED

Adventures in trading
Moving into online courses
Webinars and seminars
Email funnel
Organic marketing strategy
Affiliate partners
Storytelling
Pricing
Value ladder
Upsells

RESOURCES

Teri Ijeoma

TERI IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 144: How to Promote Your Online Course Organically appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

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SBM 143: How to Escape the Services Hamster Wheel with Rand Fishkin

Wed, 01 Jan 2020 09:00:19 GMT

Today’s Guest

In this episode you will learn about whether to sell services or products.

Rand Fishkin is an the founder of Moz and author of “Lost and Founder”.

This is the 143rd session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

Investors are very against service types businesses due to the multiples they will get on an exit… even if having a service component makes sense for the business.

TOPICS DISCUSSED

Competitive differentiation
Why is it that so few consulting businesses successfully launch a product?
Your own tool vs creating something new
Network effect and investing
Who will end up making more?
Productized services
Method for making decisions
Where to build traffic
The affiliate model is in danger
Dealing with the highs and lows

RESOURCES

sparktoro.com

RAND IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 143: How to Escape the Services Hamster Wheel with Rand Fishkin appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

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SBM 142: How To Serve The Most People in The Best Way with Estie Rand

Sun, 15 Dec 2019 13:00:50 GMT

Today’s Guest

Estie Rand is an internationally acclaimed speaker, award-winning business consultant and marketing strategist who helps scale businesses.

This is the 142nd session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

The work-work balance. If you can control your work… you have time to live.

How to look at social media platforms:

FB is like a reunion
Instagram is a coffee shop.
Linkedin is a networking event.
Twitter is a street corner.

TOPICS DISCUSSED

Never used paid ads
Growing Linkedin presence
The problem with course creators
Moving up the business ladder
Leveraging cash
Current trends in business
How to act on social media
Course launches

RESOURCES

estierand.com/freegift/

ESTIE IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 142: How To Serve The Most People in The Best Way with Estie Rand appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

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SBM 141: What Would I Tell A Younger Me with John Lawson

Sun, 01 Dec 2019 13:00:39 GMT

Today’s Guest

In this episode we address the things we would tell our younger selves…if we actually would listen back then.

This is the 141st session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

Your audience is your business.

TOPICS DISCUSSED

Dealing with coaches and experts
Having luck find you
How to not be gullible
Your follow through
The social aspect of business
Using adversity
How to prepare for the winter
Personal brand
onferences and meetups

RESOURCES

johnlawson.com

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 141: What Would I Tell A Younger Me with John Lawson appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

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SBM 140: Using Solutions from Your Service to Create an Online Course with Meryl Johnston

Fri, 01 Nov 2019 12:00:50 GMT

Today’s Guest

In this episode we take you through a case study. Meryl used her productized bookkeeping service to figure out the content for her online course. We go over the beta & first launch and her experience marketing the course.

Meryl Johnston is an expert in accounting and book keeping..

This is the 140th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

Productized services & online courses compliment each other very well. You use a service business to learn about the pain points of a market segment (and get paid while you are learning!). You use an online course to show how much work you actually do so that people buy the service.

TOPICS DISCUSSED

Productized services & online courses
Creating Information
Freeing up time
Beta version & getting clients
Always make them pay
Refining your content based on feedback
Defining the transformation, value and pricing
The Re-Launch and the free 5 day challenge
Linkedin engagement
Organic vs paid conversions

RESOURCES

beanninjas.com

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 140: Using Solutions from Your Service to Create an Online Course with Meryl Johnston appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

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SBM 139: Eliminating, Automating, Delegating & Scaling with Ben McAdam

Tue, 15 Oct 2019 11:59:51 GMT

Today’s Guest

In this episode you will learn about how to use numbers to grow your business.

Ben McAdam is a profits coach and a virtual CFO.

This is the 139th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

33 fulfillment
5-15 marketing
20 profit
Pay & Overhead Rest

TOPICS DISCUSSED

Why numbers are important
Hustling and working solo
Having a job vs being a business owner
What is a healthy margin
The rule of 3
Scaling from 6 to 7 figure
Productized services
Becoming a business owner
Eliminating, automating and delegating
The worth of your time
How to get past personal branding issues

RESOURCES

profitscollective.com

BEN IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 139: Eliminating, Automating, Delegating & Scaling with Ben McAdam appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

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SBM 138: Delegating High End Tasks with Mads Singers

Tue, 01 Oct 2019 11:59:57 GMT

Today’s Guest

In this episode you will learn about delegating high skill tasks.

Mads Singers is an expert in hiring and delegating.

This is the 138th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

The biggest ROI for companies is investing in your management team.

TOPICS DISCUSSED

The three types of people you can hire
What to focus on?
Getting an Apprentice
Working with interns
Looking at human beings as resources
Developing your people for management
Communication skills will make or break your team

RESOURCES

Mads Singers

MADS IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 138: Delegating High End Tasks with Mads Singers appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

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SBM 137: The Pressures of Being a Soloprenuer with John Lawson

Sun, 15 Sep 2019 11:59:58 GMT

Today’s Guest

In this episode you will learn about the fun ride we call owning a business.

John Lawson is an expert in public speaking and ecommerce

This is the 137th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

Have people join a FB Group. Easiest way to warm up an audience

TOPICS DISCUSSED

Online Course launch
Bali trip
Pivots
Re-branding
Dealing with problem clients
Pricing

RESOURCES

johnlawson.com

JOHN IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 137: The Pressures of Being a Soloprenuer with John Lawson appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

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SBM 136: Creating The Perfect Value Ladder with Joe Sanok

Thu, 20 Jun 2019 01:39:45 GMT

Today’s Guest

In this episode you will learn about how Joe grew his business over the last 7 years. The challenges he overcame. The succeses he had and more….

Joe Sanok is an expert in helping grow private practices.

This is the 136th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

Create a resource page with all of your lead magnets and let people choose what they need.

TOPICS DISCUSSED

Value Ladder
Price Points
Lifestyle Goals
Traction
How long before your podcast took off
Niching down
Sticking with it
Scaling
Webinar
Online Course vs Group Coaching
How to interview your audience
Building an email list
The waiting game
Why write a traditional book

RESOURCES

practiceofthepractice.com

JOE IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 136: Creating The Perfect Value Ladder with Joe Sanok appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

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SBM 135: It Is Incredibly Hard To Make a Dollar Online with Tommy Griffith

Thu, 20 Jun 2019 01:38:38 GMT

Today’s Guest

In this episode you will learn about an 8 year journey Tommy took creating his online course company.

Tommy Griffith is an expert in training SEO through online courses.

This is the 135th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

You have to be annoying to get those Emails. Clickminded uses a welcome mat that covers the entire screen. It works.

TOPICS DISCUSSED

Survivorship Bias
Struggle porn
The Ego problem
Reverse Engineering Sales
To hustle or not to hustle
What works now in course marketing
Automation and technical pieces
Virtual Summits
Gamification
Be careful who you compare yourself to
Webinar
Selling to companies
Refund Rate

RESOURCES

TOMMY IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 135: It Is Incredibly Hard To Make a Dollar Online with Tommy Griffith appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

Hosted on Acast. See acast.com/privacy for more information.

SBM 134: The 80/20 of Marketing Online Courses with Perry Marshall

Fri, 26 Apr 2019 05:06:15 GMT

Today’s Guest

In this episode you will learn about course marketing.

Perry Marshall is an expert in marketing.

This is the 134th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

The number of unsolved problems never goes down… it only goes up.

An oz of prevention is worth a lb of cure

but

People will pay 16x more for an oz of cure than a lb of prevention

TOPICS DISCUSSED

The foundation of marketing online courses
Market research
Problems
What to do when things are not working
Pricing
The five power disqualifiers
Preventing vs curing
Personality
Creation of a fan base
Influence on social media
Bootlegs
Auto-Responders

RESOURCES

PERRY IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 134: The 80/20 of Marketing Online Courses with Perry Marshall appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

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SBM 133: Advertising on Linkedin with AJ Wilcox

Fri, 26 Apr 2019 04:59:50 GMT

Today’s Guest

In this episode you will learn about the ins and outs of LinkedIn advertising.

AJ Wilcox is an expert in LinkedIn advertising.

This is the 133rd session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

The targeting is similar to FB but you can also upload a list of company names.

Sponsored content <– recommended for beginners (single image)
For image select something bright that contrasts the color of linkedin
(purple, green, orange)

Text – include why you should pay attention call to action

Headline – name of asset
ex: free ebook download now, webinar on x subject

Text Ad with tiny ad (right side) <– Low risk, only served on laptop

Email ad <– If it sounds like a personal invitation

Dynamid ads <— Least favorite and not recommended

TOPICS DISCUSSED

Cost Per Click with Linkedin
Lifetime value
Targeting
The real value with linkedin
Organic vs paid
Average cost per lead
Ad formats
Making this work
Advanced tactics
Frequency
Split testing

RESOURCES

linkedin.com/in/wilcoxaj/

AJ IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 133: Advertising on Linkedin with AJ Wilcox appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

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SBM 132: How to Build an Engaged Community with Rob Balasabas

Fri, 26 Apr 2019 04:55:00 GMT

Today’s Guest

In this episode you will learn about the best way to build a community.

Rob Balasabas is an expert in social media and community manager expert.

This is the 132nd session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

It's like anything else. You have to build systems around this or it won't be sustainable.

TOPICS DISCUSSED

Managing and building a community
Makings sure its not a time suck
Dealing with self promotion
Monetizing your group
Branding and social proof
How to engage
Trolls
Engagement base line numbers

RESOURCES

Hug your haters – book
Social customer care – book

ROB IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 132: How to Build an Engaged Community with Rob Balasabas appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

Hosted on Acast. See acast.com/privacy for more information.

SBM 131: How to Step Away From Your Business with Yvonne Heimann

Fri, 22 Mar 2019 05:26:44 GMT

Today’s Guest

In this episode you will learn about how to make sure that your outsourced team is a success.

Yvonne Heimann is an expert in business efficiency.

This is the 131st session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

Have your apprentice record as much as they are doing so that the next one they have a starting point.

TOPICS DISCUSSED

Outsourcing failures
Standard Operating Procedures
Stepping away from your business
Tools
Apprentice
Your first hire when you have trouble delegating
How to make a team work with sporadic sales

RESOURCES

YVONNE IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 131: How to Step Away From Your Business with Yvonne Heimann appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

Hosted on Acast. See acast.com/privacy for more information.

SBM 130: Growing Social Media For Celebrities with Spectacular Smith

Fri, 22 Mar 2019 05:24:07 GMT

Today’s Guest

In this episode you will learn about the pivot Spectacular had to do from an artist to a business person. Sticking with one thing for almost a decade and why you should grow your social media following even if you have zero interest in doing so.

Spectacular Smith is an expert in growing social media for celebrities.

This is the 130th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

For public speakers the difference between getting a gig or being paid a couple thousand extra often boils down to how many followers they have vs their competition.

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TOPICS DISCUSSED

The power of social media
Why to gain a following
The platforms and control
Monetizing social
How one becomes social famous
Pivots and sticking with one thing
Working with celebrities vs reg business people
Micro vs macro followers

RESOURCES

Spectacular Smith

SPECTACULAR IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

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The post SBM 130: Growing Social Media For Celebrities with Spectacular Smith appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

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SBM 129: Email Copywriting Best Practices from a 100 Top Marketers with Brandon Olson

Fri, 22 Mar 2019 05:21:03 GMT

Today’s Guest

In this episode you will learn about a 4-month-long research project on email copywriting.

Brandon Olson works at Aweber.

This is the 129th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

80/20 of findings:

430 words in email copy
longer emails > provide value
shorter emails > drive traffic

43-44 characters in subject line shorter get higher open rates (around 15 characters)

7% of experts use emojis perceived as risk since not all email clients support them

Most capitalize only the first letter of the subject line 6% use only lower case but say they get more opens

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TOPICS DISCUSSED

Best email subject lines
What to put into email body
Amount of words in an email
Capitalization and emojis
Number of letters in a subject headline
Using A-B testing
Frequency
Correlation: assumptions vs reality

RESOURCES

Brandon Olson

BRANDON IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

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The post SBM 129: Email Copywriting Best Practices from a 100 Top Marketers with Brandon Olson appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

Hosted on Acast. See acast.com/privacy for more information.

SBM 128: How to Successfully Sell to Enterprise Clients with Alex Berman

Fri, 22 Mar 2019 05:19:22 GMT

Today’s Guest

In this episode you will learn about the ups and downs of selling to large client.

Alex Berman is an expert in finding enterprise clients in b2b.

This is the 128th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

Enterprise people are easier to sell to. It's not their money and they are actively looking to spend their budget and find the right services that can help them grow.

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TOPICS DISCUSSED

Selling to enterprise clients
Doing the research
Meeting rate vs meeting book
Testing subject lines
What happens if you're getting bad responses
Selling to enterprise companies vs small businesses
The negatives of selling to big clients
Typical sales cycle

RESOURCES

x27marketing.com

ALEX IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

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The post SBM 128: How to Successfully Sell to Enterprise Clients with Alex Berman appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

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SBM 127: A Decade of Outsourcing to the Philippines with John Jonas

Fri, 22 Mar 2019 05:16:07 GMT

Today’s Guest

In this episode you will learn about what it's like working with an outsourced team.

John Jonas is an expert in outsourcing.

This is the 127th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

I've always wondered how important it is for me to go to the Philippines. John's been running a company there for over a decade and went only once on vacation. So its not necessary.

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TOPICS DISCUSSED

Culture
Quality of life
Interviews
Attention to detail
Loyalty
Wages
Time off
Excuses and not showing up
Competition in the marketplace

RESOURCES

onlinejobs.ph

JOHN IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

[sc name=”SBM Lead Magnet 1″]

The post SBM 127: A Decade of Outsourcing to the Philippines with John Jonas appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

Hosted on Acast. See acast.com/privacy for more information.

SBM 126: Get a Student to Help You Market Your Business with Moe Abbas

Fri, 18 Jan 2019 13:29:40 GMT

Today’s Guest

In this episode you will learn about hiring a student to help you market your business.

Moe Abbas is an expert in digital marketing.

This is the 126th of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

The site genm.co is like Tinder for finding apprenticeships.

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TOPICS DISCUSSED

internship vs apprenticeship
what motivates students to work for free
How Genm makes a profit
Success rate
what sort of jobs are best
How to quickly find a match
When to let them go
The vision for growth

RESOURCES

MOE IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

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The post SBM 126: Get a Student to Help You Market Your Business with Moe Abbas appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

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SBM 125: Overcoming Fear of Failure & Rejection with Andrea Waltz

Fri, 18 Jan 2019 13:28:41 GMT

Today’s Guest

In this episode you will learn about why it's important to go for no.

Andrea Waltz is an expert in overcoming fear of failure & rejection.

This is the 125th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

Detach from the outcome and give yourself the permission to fail. That's how you overcome the fear of no.

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TOPICS DISCUSSED

Job vs business
Content creation
Creating a digital course
Millenials and selling
Course marketing
Taking risks
Who's scared of failure
Business porn

RESOURCES

Andrea Waltz

ANDREA IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

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The post SBM 125: Overcoming Fear of Failure & Rejection with Andrea Waltz appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

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SBM 124: The AI Revolution in Sales with Victor Antonio

Fri, 18 Jan 2019 13:27:34 GMT

Today’s Guest

In this episode you will learn about AI in sales, prospecting & selling online courses.

Victor Antonio is an expert in sales & motivation.

This is the 124th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

If you focus on gravitational marketing… you'll never have to do a cold call again.

People who focus on needs vs wants always do better.

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TOPICS DISCUSSED

Life or debt
Smart vs successful
Why prospect
Idiots on Linkedin
Online courses
Public speaking
Traffic generation
Corporate deals
Growing a network
The AI revolution
Why CRM is old school thinking
The marshmallow test

RESOURCES

sellingergroup.com

VICTOR IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

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The post SBM 124: The AI Revolution in Sales with Victor Antonio appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

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SBM 123: Filling Your Sales Pipeline with Tony Hughes

Fri, 11 Jan 2019 14:34:29 GMT

Today’s Guest

In this episode you will learn about filling up your sales pipeline and Linkedin.

Tony Hughes is an expert in business to business sales & marketing.

This is the 123rd session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

You need to nail the narrative why its all about them not us.

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TOPICS DISCUSSED

Sales pipeline
Prospecting vs closing
Ideal customer profile
Sales intelligence data
The 90 second rule
The power of Linkedin
Tony's laws of social selling

RESOURCES

TONY IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

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The post SBM 123: Filling Your Sales Pipeline with Tony Hughes appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

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SBM 122: The Past, The Present and The Future of Affiliate Marketing with Robert Glazer

Fri, 11 Jan 2019 14:29:36 GMT

Today’s Guest

In this episode you will learn about doing affiliate marketing the right way.

Robert Glazer is an expert in affiliate marketing.

This is the 122nd session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

If you're looking to get started with an affiliate marketing program at your company join a platform. Robert lists quite a few of them at the end of the show.

TOPICS DISCUSSED

Performance partnerships
Cost per sale vs lead
The checkered past of affiliate marketing
Influencer marketing
Moving the needle for large companies
What to look for in affiliate marketers
E-mail list swapping
What's the future
How to get started

RESOURCES

accelerationpartners.com

ROBERT IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 122: The Past, The Present and The Future of Affiliate Marketing with Robert Glazer appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

Hosted on Acast. See acast.com/privacy for more information.

SBM 121: Changing Lives One Cyber Security Course at a Time with Jason Dion

Fri, 11 Jan 2019 14:23:54 GMT

Today’s Guest

In this episode you will learn about Jason's journey from an actual teacher into the online course space. His experience with Udemy and other platforms. How he handles upsells and plans to regain control over his list and students.

Jason Dion is an expert in cyber security.

This is the 121st session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

The best way to move students onto your list is to ask permission from Udemy whether you can ask them to join your Facebook Group. After that you're in charge.

TOPICS DISCUSSED

What business are you in?
Control
Udemy vs self hosted platforms
Teacher vs marketer
Are you helping or selling?
Why devalue your courses on Udemy?
Information vs transformation

RESOURCES

diontraining.com

JASON IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 121: Changing Lives One Cyber Security Course at a Time with Jason Dion appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

Hosted on Acast. See acast.com/privacy for more information.

SBM 120: Sell or Die with Jeffrey Gitomer & Jennifer Gluckow

Fri, 11 Jan 2019 14:21:05 GMT

Today’s Guest

In this episode you will learn about why you need to develop a sales process to be successful. Too many people online want to sell without selling and this is not realistic nor a way to grow a business.

Jeffrey & Jennifer Gitomer are experts in sales.

This is the 120th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

For those that don't like selling. Take out a piece of paper. Create two lists side by side. On one list all of the things that you don't like about selling and on the other all the traits that your favorite sales person has… and you've met one somewhere along the way. That will put things in perspective.

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TOPICS DISCUSSED

Building a foundation
Not wanting to sell
Relationship with sales
Prospecting
The fake experts
Recurring vs One-off
Corporate sales
How to deal with rejection

RESOURCES

gitomer.com

JEFFREY AND JENNIFER IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

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The post SBM 120: Sell or Die with Jeffrey Gitomer & Jennifer Gluckow appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

Hosted on Acast. See acast.com/privacy for more information.

SBM 119: Irresistible Offers, Webinars and Conversions with Stephen Pratley

Fri, 11 Jan 2019 14:17:16 GMT

Today’s Guest

In this episode you will learn about how to create a great offer, warm people up through a webinar and tweak conversions at the top of your funnel.

Stephen Pratley is an expert in webinars for online courses.

This is the 119th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

Online courses are most likely bought by people that need higher and more immediate problems solved.

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TOPICS DISCUSSED

Webinars and budgets
Cost of paid ads
Creating irresistable offers
Working with schools vs course creators
Lead magnets
Structuring webinars
Evergreen vs live
Call to action

RESOURCES

Stephen Pratley

STEPHEN IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

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The post SBM 119: Irresistible Offers, Webinars and Conversions with Stephen Pratley appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

Hosted on Acast. See acast.com/privacy for more information.

SBM 118: Effective Sales Prospecting Through Linkedin with Chris Murray

Thu, 20 Dec 2018 07:20:56 GMT

Today’s Guest

In this episode you will learn about effective sales prospecting.

Chris Murray is an expert in sales and business development.

This is the 118th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

Linkedin Strategy.

Touch Point 1

Thank you for accepting the invite.

Touch Point 2

The survey questions “Thanks for the connection. I'm doing a short survey. Could you tell me your biggest challenge in your industry with business prospecting right now?”

Touch Point 3

Thanks for getting back to me. Maybe this link will help.

Touch Point 4

I hope the article was quite useful to you. If you need to go a little bit deeper I have some time available next week and could give you a call.

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TOPICS DISCUSSED

Cold calling
Selling vs buying
The way of finding the right prospects
The five point prospecting
Content designed to help vs designed to sell
Why this generation doesn't know how to prospect?
Linkedin strategy
Lead generation through helping people

RESOURCES

1stsalestraining.co.uk

CHRIS IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

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The post SBM 118: Effective Sales Prospecting Through Linkedin with Chris Murray appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

Hosted on Acast. See acast.com/privacy for more information.

SBM 117: What Will Always Win is Strategy with Dan Kuschell

Thu, 20 Dec 2018 05:01:03 GMT

Today’s Guest

In this episode you will learn about how we should all focus on strategy instead of tactics. Dan goes over a lot of the common truths that we've learned over the years and debunks them. It's a very intense episode.

Dan Kuschell is an expert in helping companies gain more sales.

This is the 117th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

If you have a negative association with sales you will never be very successful at it.

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TOPICS DISCUSSED

Growing exponentially
80/20 of what you're teaching and what makes the difference
Asking better questions
Debunking of old methods
Find a hungry market
How to create an irresistable offer
Zero correlation between being good and being paid
Trust and respect
Why I don't like authenticity

RESOURCES

Dan Kuschell

DAN IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

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The post SBM 117: What Will Always Win is Strategy with Dan Kuschell appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

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SBM 116: 9 Million in Revenue in its 1st Year Providing Pre-Vetted Workers with Nathan Hirsch

Thu, 20 Dec 2018 04:15:31 GMT

Today’s Guest

In this episode you will learn about why sometimes it might be worth going through a marketplace to hire workers over hiring direct.

Nathan Hirsch is an expert in ecommerce and remote hiring.

This is the 116th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

They let you buy out the worker if you'd like to have them directly on your team. They also will pay for the time you need to train a new worker in case someone quits on you.

TOPICS DISCUSSED

Is it still worth working on Amazon
Initial investment in the business
The main marketing channel when starting out vs now
The vetting process
What does this team look like
Why do this over hiring direct
Building a company culture with outsourcers
Handling turnover
Growth plan for 2019
Working with a Co-Founder
Main challenges of the business
Fee structure

RESOURCES

Nathan Hirsch

NATHAN IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 116: 9 Million in Revenue in its 1st Year Providing Pre-Vetted Workers with Nathan Hirsch appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

Hosted on Acast. See acast.com/privacy for more information.

SBM 115: How to Warm up Cold Traffic Using Story-Based Landing Pages with Rachel Mazza

Thu, 20 Dec 2018 03:42:13 GMT

Today’s Guest

In this episode you will learn about how to position your pre-sales pages, how to write a good story and get the people to convert.

Rachel Mazza is an expert in pre-sales copy.

This is the 115th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

The best use of pre-sale pages is to test out themes or ideas.

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TOPICS DISCUSSED

Going from an agency to freelancing
Pricing copy and royalties
Pre-sale positioning
Click bait vs good content
The awareness scale
How to include the calls to action
A working template of a pre-sale page
Paid traffic
Story-telling and emotional states

RESOURCES

RACHEL IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

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The post SBM 115: How to Warm up Cold Traffic Using Story-Based Landing Pages with Rachel Mazza appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

Hosted on Acast. See acast.com/privacy for more information.

SBM 114: Stay on The F–king Bus with Dan Andrews

Thu, 20 Dec 2018 03:14:04 GMT

Today’s Guest

In this episode you will learn about how your location is impacting your business.

Dan Andrews is a host of the Tropical Mba Podcast, business owner and an author. This is a special podcast for me. His was the first podcast I have ever listened to, he got me to leave the US and see Asia and was the person who told me to start my show.

This is the 114th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

It takes 10,000 hours to become an expert in your business. During the 3rd or 4th year everyone will encounter a time where things look much better elsewhere and what most people do is go start something else not realizing that the same thing will happen again.

TOPICS DISCUSSED

Location and freedom
Why we live in Chiang Mai
Ups and downs of running a business
The Helsinki bus story
Making more and working less
Why a location is so important
Can you run a business from anywhere?
Communities, Conferences and passive income
Why one should stay away from coaches

RESOURCES

TMBA

DAN IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 114: Stay on The F–king Bus with Dan Andrews appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

Hosted on Acast. See acast.com/privacy for more information.

SBM 113: Why Your Company Story is Killing Your Conversions with Dom Cappuccilli

Thu, 20 Dec 2018 03:12:11 GMT

Today’s Guest

In this episode you will learn about transitioning companies from startups ran by single owners or small teams to something that's more scalable.

Dom Cappuccilli is an expert in storytelling and sales.

This is the 113th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

Sales gets a bad rep due to bad sales people and marketing gets a bad rep due to bad marketing teams.

The four components of a perfect cold email:

1.) Why I'm reaching out specifically to you – relevance hook
2.) What I want – The question that you're going to ask

Don't make an assumption, ask a question… think of the value proposition flip to problem and position it that way.

“I'd like to know how you're dealing with …. currently”

3.) Why should you give it to me – why would someone give you the answer
4.) How to give it to me – If someone's interested what is the next exact step. Call to action.

“Would you be open to a call if our offer matches your needs?”

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TOPICS DISCUSSED

Sales vs marketing
Tell your customer's story to them not yours
Customers want to know that you understand their problem
Don't be afraid of silence
Lead generation with limited resources
Warm networks run out
Importance of outbound systems
Talk about the customer and their problems
The right and wrong way of cold emailing
The structure of the perfect email
Follow up with a phone call
Be nice to the secretaries

RESOURCES

The Clean Sell

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

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The post SBM 113: Why Your Company Story is Killing Your Conversions with Dom Cappuccilli appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

Hosted on Acast. See acast.com/privacy for more information.

SBM 112: Ditch the Act and Tell the Personal Stories You’re Scared to Share with Leonard Kim

Thu, 20 Dec 2018 03:10:48 GMT

Today’s Guest

In this episode you will learn about connecting with people in a real way through the internet.

Leonard Kim is an expert in marketing and personal branding.

This is the 112th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

The best way to think of content on social media is the stories you would tell a friend.

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TOPICS DISCUSSED

Narrogance and easy wins
Leaving the past behind
Social media marketing is a new job
How to maintain the cadence
Taking six months off
Mixing business with personal
The Tony Robbins and Oprah model
The boring stuff
Re-create your reader's life
Proper ways to syndicate content
Pricing yourself out of stupidity

RESOURCES

Twitter

LEONARD IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

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The post SBM 112: Ditch the Act and Tell the Personal Stories You're Scared to Share with Leonard Kim appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

Hosted on Acast. See acast.com/privacy for more information.

SBM 111: How Investors Look at and Evaluate Businesses with Dan Martell

Fri, 23 Nov 2018 05:10:59 GMT

Today’s Guest

In this episode you will learn about what it takes to succeed in the startup world. What sort of businesses sell, how investors judge businesses and more.

Dan Martell is an expert in scaling software businesses.

This is the 111th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

The People Who Got You Here Won't Get You Here
The companies that succeed are often the ones that are hardest to kill.

TOPICS DISCUSSED

Do you have to be a developer
How do you look at a business
What sort of trajectory do you expect
Work hard for 4 years and retire with a 100 million or work your entire life
Is San Francisco still the place to be as a startup
The Rule of 21
What's more important than the founder or the idea?
What makes a business attractive
The pivot
The formula that will get you to a million in revenue

RESOURCES

DAN IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 111: How Investors Look at and Evaluate Businesses with Dan Martell appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

Hosted on Acast. See acast.com/privacy for more information.

SBM 110: Dominate One Platform and Interrupt the Scrolling Zombies with Ben Dziwulski

Fri, 23 Nov 2018 04:53:54 GMT

Today’s Guest

In this episode you will learn about how to break up a large course and create the urgency and motivation that will have it sell like clockwork.

Ben Dziwulski is an expert in selling online courses to the crossfit crowd.

This is the 110th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

On YouTube your main goal is to give people specific answers to specific questions. On Instagram and Facebook it is to interrupt the scrolling zombies.

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TOPICS DISCUSSED

Why Ben launches or relaunches a course every two months
What you can borrow from the school system
Organic traffic and viral videos
How to dominate the socials
Testing ideas
Staying creative
How to re-warm a cold audience
Email funnels
How to break up an audience

RESOURCES

wodprep

BEN IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

[sc name=”SBM Lead Magnet 3″]

The post SBM 110: Dominate One Platform and Interrupt the Scrolling Zombies with Ben Dziwulski appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

Hosted on Acast. See acast.com/privacy for more information.

SBM 109: Having Great Ideas is Not Running a Great Business with Melinda Emerson

Sun, 04 Nov 2018 16:28:22 GMT

Today’s Guest

In this episode you will learn the principles of running a successful business.

Melinda Emerson is the small biz lady and her mission is to end small business failure.

This is the 109th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

Turning a hobby into a business is the easiest way to ruin your hobby.

TOPICS DISCUSSED

How to come up with content after writing 5,000 articles
The high rate of business failure
Why most business never get off the ground
The world of investment
How to get over a plateau
Are you a good boss?

RESOURCES

Melinda Emerson

MELINDA IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 109: Having Great Ideas is Not Running a Great Business with Melinda Emerson appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

Hosted on Acast. See acast.com/privacy for more information.

SBM 108: Leverage AI in Sales and Stop Forcing Customers into The Funnel with Tiffani Bova

Sun, 04 Nov 2018 16:27:18 GMT

Today’s Guest

In this episode you will learn about how to grow sales in your company.

Tiffani Bova is an expert in sales transformation growth and customer experience.

This is the 108th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

The power of the sales cycle has shifted from the seller to the buyer. You're no longer the keeper of the information.

TOPICS DISCUSSED

Mindset growth
The difference in how sales are made
How sales work online
What distracts us
Stop forcing customers
How CRMs lead us astray
How to leverage AI

RESOURCES

Tiffani Bova

TIFFANI IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 108: Leverage AI in Sales and Stop Forcing Customers into The Funnel with Tiffani Bova appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

Hosted on Acast. See acast.com/privacy for more information.

SBM 107: Simple is Best and Stop Listening to Internet Marketers with Omer Bar

Sun, 04 Nov 2018 16:24:16 GMT

Today’s Guest

In this episode you will learn about how Omer was able to make 8 figures in a 3 million people market. That is impressive. It means he basically got a couple of dollars out of each person.

Omer Bar is an expert in selling online courses as an affiliate and lead generation.

This is the 107th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

Start thinking in terms of ROI. What if invest in this FB campaign, How much is going to this conference worth to me… etc.

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TOPICS DISCUSSED

Being an affiliate
Thinking small
Scaling campaigns
The value of conferences
Types of funnels that work best
The secret behind high conversions
The end of the information age
Why transformations are key to online courses

RESOURCES

Omer Bar Facebook Page

OMER IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

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The post SBM 107: Simple is Best and Stop Listening to Internet Marketers with Omer Bar appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

Hosted on Acast. See acast.com/privacy for more information.

SBM 106: Current State of The Online Course Industry Through The Eyes of a Thinkific Co-Founder with Miranda Lievers

Sun, 04 Nov 2018 16:22:48 GMT

Today’s Guest

In this episode you will learn about what it took Thinkific to grow so fast. The growth pains of the education industry. What some teachers are doing to make their courses super successful.

Miranda Lievers is a COO and Co-Founder of Thinkific.

This is the 106th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

The people who succeed on Thinkific usually come with a business that is already successful in other areas or have an understanding of how to run a small business. Otherwise oftern there is a disconnect when expectations collide with reality.

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TOPICS DISCUSSED

Quantity vs quality
How has the online industry matured?
How an online course can fit into a small business?
Pricing changes
Average income per teacher
Sales & marketing
What's coming next for thinkific?
What separates successful online courses from unsuccessful ones

RESOURCES

MIRANDA IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

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The post SBM 106: Current State of The Online Course Industry Through The Eyes of a Thinkific Co-Founder with Miranda Lievers appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

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SBM 105: A Personal Brand is Like an Insurance Policy with Ryan Foland

Sun, 04 Nov 2018 16:20:01 GMT

Today’s Guest

In this episode you will learn about why you need to build up your personal brand. You'll also hear me squirming in a hot seat as Ryan digs deep to help me figure out how I should position myself.

Ryan Foland is an expert in positioning your brand.

This is the 105th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

The intersect of how you describe yourself and how others describe you when you're not around is how yout should position your brand.

TOPICS DISCUSSED

The social media is the internet.
Social media is an amplification tool
The 3-1-3 Method
How to build your personal brand if you have 3 followers?
How to use your personal brand to build your business without making it unsellable?
How to discover the voice of your brand
Turning up the volume
Commanding validation

RESOURCES

RYAN IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 105: A Personal Brand is Like an Insurance Policy with Ryan Foland appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

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SBM 104: Give 10x in Value and 5x Your Online Course Profits with Carey Bentley

Fri, 19 Oct 2018 06:22:25 GMT

Today’s Guest

In this episode you will learn about how Carey was able to 5x her company's growth in the last year.

Carey Bentley is an expert in productivity and systems creation.

This is the 104th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

If you have a high ticket item on the back end… you can give away massive free value away for free without feeling like you are losing out.

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TOPICS DISCUSSED

What are you teaching
How are you marketing your online course
The problem with podcasts being free
Why the hustle is overrated
How to go from 80 hours to 30 hours
The tool to find your 20%
Planning for free time
Living without the phone
The Udemy story
How to fill up the sales funnel for your online course
What leads to 5x growth
The 1,000 true fans
Strategic partnerships
Live webinars
The value proposition
Importance of testing
The art of pricing and delivering 10x value

RESOURCES

CAREY IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

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The post SBM 104: Give 10x in Value and 5x Your Online Course Profits with Carey Bentley appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

Hosted on Acast. See acast.com/privacy for more information.

SBM 103: The ONE Thing That Will Guarantee Your Next Online Course Fails with Megan Harrison

Fri, 19 Oct 2018 06:21:02 GMT

Today’s Guest

In this episode you will learn about what makes online courses succeed and the one thing that guarantees that they fail .

Megan Harrison is an expert in online course strategy and development.

This is the 103rd session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

The online course space is so competitive now that design makes a huge difference in making you look like an influencer.

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TOPICS DISCUSSED

Why are some courses successful vs others
Tips on Pre-Launch and Marketing
Most common mistakes
Why Infusionsoft?
Favorite Tools
What a common sales funnel looks like
What's your marketing strategy for finding clients
Encyclopedia of information vs implementation program
What makes a great outline
Why authors should have courses

RESOURCES

Psycho Cybernetics
Megan K Harrison

MEGAN IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

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The post SBM 103: The ONE Thing That Will Guarantee Your Next Online Course Fails with Megan Harrison appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

Hosted on Acast. See acast.com/privacy for more information.

SBM 102: How to Build Influence Through Online Courses with Jeff Long

Fri, 19 Oct 2018 06:20:45 GMT

Today’s Guest

In this episode you will learn about what it takes to make an online course successful.

Jeff Long is an expert in online courses.

This is the 102nd session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

An author needs to get their readers into the digital space. An online course is the best way to do that and build a list.

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TOPICS DISCUSSED

Why Jeff became an online course coach
Control over content
Customization and plug ins
Advice for writers and educators
Building influence
Marketing process
Group Coaching

RESOURCES

WooCommerce
LearnDash

JEFF IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

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The post SBM 102: How to Build Influence Through Online Courses with Jeff Long appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

Hosted on Acast. See acast.com/privacy for more information.

SBM 101: Making a Shift from a Do it all Agency to Niche Online Courses with Jeff Sauer

Fri, 19 Oct 2018 06:19:23 GMT

Today’s Guest

In this episode you will learn about how sometimes it is easier to scale by saying no.

Jeff Sauer is an expert in ppc and analytics.

This is the 101st session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

Apply any blueprint you learn to your situation. Do not copy. Skim any course for a few insights and implement.

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TOPICS DISCUSSED

Moving on from an agency
Jack of all trades vs niching down
Why online courses
Being a digital nomad
Passive vs active income
The EOS system
Launching and marketing online courses
Emails with calls to action
Affiliates and how to structure the deals
Completion success rate

RESOURCES

Jeff Sauer (Official Site | Twitter)

JEFF IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

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The post SBM 101: Making a Shift from a Do it all Agency to Niche Online Courses with Jeff Sauer appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

Hosted on Acast. See acast.com/privacy for more information.

SBM 100: Short Term vs Long Term Thinking with John Lawson

Sat, 13 Oct 2018 05:06:01 GMT

Today’s Guest

Finally, we got to the 100th episode.

I'm amazed we have got this far but am now looking to the next 100. You will see some changes starting with this episode. We are getting rid of the old intro & outro. I will get most focused and get even pickier with the people who I bring on.

Enjoy!

John Lawson is here to help me make this episode a great one.

This is the 100th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

In the short term focus on what you're doing… in the long term focus on why you're doing it.

TOPICS DISCUSSED

Short term vs long term goals
Planning
Why you're doing what you do
What would you tell your younger self to do
The ups and downs of business
The grateful grind
Focus and the choices you make
What will happen moving forward

RESOURCES

John Lawson (Official Site)

JOHN IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 100: Short Term vs Long Term Thinking with John Lawson appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

Hosted on Acast. See acast.com/privacy for more information.

SBM 099: The Future of Content Marketing, Pro-Consumers and Customer Service with Jon Wuebben

Sat, 13 Oct 2018 05:05:11 GMT

Today’s Guest

In this episode you will learn about the future of connecting with customers.

Jon Wuebben is an expert in content marketing.

This is the 99th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

When creating content, try to find a way to address your current customers in order to keep them engaged too. Most content creation is meant to get new clients into the funnel which is not always the best plan of action.

TOPICS DISCUSSED

Dancing
Content marketing
Anti-content
Virtual reality and artificial intelligence
Get on the phone
Traditional advertising vs content creation
SEO
Airlines
Taking care of existing customers
Customer service
Saas – creation / traffic / growth hacking

RESOURCES

Jon Wuebben (Twitter)

JON IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 099: The Future of Content Marketing, Pro-Consumers and Customer Service with Jon Wuebben appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

Hosted on Acast. See acast.com/privacy for more information.

SBM 098: Barbecue, Ireland and Growing a Marketing Strategy Agency with Andi Jarvis

Sat, 13 Oct 2018 05:03:45 GMT

Today’s Guest

In this episode you will learn about how a marketing strategy can help your company grow.

Andi Jarvis is an expert in marketing strategy.

This is the 98th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

Always get feedback from the client's who said no… as that might help you get an idea of where to pivot. Also realize that all your projection numbers will be wrong.

TOPICS DISCUSSED

Barbecue and starting a company
Pivots and growing pains
The next big push
Courses vs client work
Scaling an agency
Who to work with?
How Andi pitches his service
The process
The number one question to ask yourself as a business owner?
Problems with copy
Benefit / Advantage / Feature

RESOURCES

Andi Jarvis ( Twitter)

ANDI IN ACTION

THANK YOU FOR LISTENING!

To get more SBM content sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Also, reviews on iTunes are extremely helpful and greatly appreciated! I read each and every one of them, and feel free to share your URL there so I can contact you later on and say thanks!

The post SBM 098: Barbecue, Ireland and Growing a Marketing Strategy Agency with Andi Jarvis appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.

Hosted on Acast. See acast.com/privacy for more information.