The Internet Marketing Podcast

#731 Tech SEO with Simon Lesser, Paulo Andraus, David Gossage and Beth Woodcock

Wed, 14 Aug 2024 10:00:00 GMT

In this final episode of the series, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Simon Lesser, the panel share advice on improving website speed and performance; considerations for choosing SEO and tech SEO tools, and the significance of log file analysis in understanding Google crawling behaviour and website performance. Join us as we demystify technical SEO and gain expert perspectives on optimising websites for success.

In this episode:

10:06 Why log file analysis is essential for the SEO process.

17:50 Google Search Console crawl stats - reporting limitations and the alternatives.

27:46 Why understanding how the web works will deliver better results as an SEO

33:48 Quick content wins – how to quickly assess and optimise content for better impact.

47:40 How to optimise file loading for faster page speed.

53:55 SEO tools – advice on how to choose and get the best value for your money.

More about our panellists:

Simon Lesser – https://www.linkedin.com/in/simonlesser/

Simon is the cofounder and CEO of Dragon Metrics. He loves building software that helps customers get the SEO data they need to make smart decisions.

Paulo Andraus – https://www.linkedin.com/in/pandraus

Paulo is a brazilian SEO living in Munich and he leads a team of technical SEOs to increase Stylight's millions of pages' visibility on Google.

David Gossage – https://www.linkedin.com/in/david-gossage-54103240/

David is an SEO manager with over 10 years’ industry experience and a passion for eCommerce websites. He is adept at both the creation and implementation of strategies for brands with ambitious targets and a desire for a high return on investment.

Beth Woodcock – https://www.linkedin.com/in/bethanywoodcock/

Beth is a Northern lass that has been working purely in Technical SEO for over two years.

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

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#730 Paid Search with Charley Brennand, Danielle Gipps, Sarah Sal and Cathryn Stormont

Tue, 06 Aug 2024 05:00:17 GMT

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Charley Brennand, this episode dives head first into the fast-evolving evolving social and paid search landscape. We cover the dominance of video content and its place in paid search campaigns, plus the crucial importance of testing and exploration in the ever-changing world of digital marketing. So, grab your notepads and get ready to be inspired by the insights and debates from our expert panel.

In this episode:

05:00 Is video content essential for successful PPC campaigns?

11:24 Historical persuasion principles - why they still apply in the digital world.

30:17 Targeting flexibility and testing is the key to successful paid search campaigns.

36:33 The importance of compelling copy and visuals in paid advertising.

40:55 Using emotional storytelling - how you can create effective content based on emotional stories.

43:31 Social channels' wider effects on brand building.

More about our panellists:

Charley Brennand - https://www.linkedin.com/in/charleybrennand/

Charley is working hard to remove the barriers to entry for new talent entering the Digital Marketing industry, specifically Paid Media. She's had a VERY squiggly career by her own admission but believes everything in your career has a purpose.

Danielle Gipps – https://www.linkedin.com/in/danielle-gipps-7aa098110/

Danielle is the Agency Marketing Manager at Revenue Growth Agency and an avid believer in the power of Storytelling in helping brands break through advertising noise. She has a passion for the relationship between consumer psychology, emotional connection and creativity in crafting powerful marketing campaigns.

Sarah Sal – https://www.linkedin.com/in/sarah-sal-454a1460/

Sarah is a Facebook Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels and Strategyzer.

Cathryn Stormont – https://www.linkedin.com/in/cathrynstormont/

Cathryn has an incredible track record in achieving business growth, through both search and social advertising for the last 14 years. Helping the likes of Hobbycraft, Wiggle, Fujifilm, Mazda and Grapetree.

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

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#729 AI with Dan Taylor, Mike Curtis, Jonjo Rowlands and Irin Rahman

Tue, 30 Jul 2024 05:00:16 GMT

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Dan Taylor, this panel session covers everything you need to know about AI’s place in digital marketing; from its evolution and the future of content creation, to the ethical considerations we need to be aware of as the technology develops, it’s all in this episode, so tune in!

In this episode:

05:51 The importance of understanding AI’s strengths and weaknesses.

15:54 Using AI for planning content creation long-term, not just for short-term efficiency.

24:20 AI processes for content and workflow automation, saving time and adding value for clients.

36:51 Learning from biases - why we can be hopeful for an ethical AI future with human innovation.

49:35 Why Google faces threat from GPT and OpenAI in the search and publishing space.

59:21 Future predictions - the importance of using the right prompts is key to all AI.

More about our panellists:

Dan Taylor - https://www.linkedin.com/in/danielrwtaylor/

Dan is a recognized SEO professional, having worked with a number of companies in strategically helping them increase their organic market visibility and overcome technical challenges.

Mike Curtis - https://www.linkedin.com/in/michael-curtis-0571882b/

Mike is the Head of SEO at 7DOTS, and a professional dork.

Jonjo Rowlands - https://www.linkedin.com/in/jonjo-r-32686a205/

Jonjo is Head of SEO at boxChilli. He manages a team of 14 account managers and SEO executives and looks after clients across a wide range of industries.

Irin Rahman - https://www.linkedin.com/in/irin-rahman-861b7151/

Senior leader in Data, Technology, AI, Digital Marketing & Strategy practices with extensive experience across multiple industries. She has a keen interest in data driven insight into digital marketing technologies.

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

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#728 SEO Site Clinic with Claire Carlile, Tom Capper, Sally Raymer and Dave Cousin

Tue, 23 Jul 2024 06:00:23 GMT

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Claire Carlile, this panel session takes questions from the live audience, answering their queries on real-life website and SEO issues. Join us for a deep-dive into technical and on-page SEO with relatable information, tools and techniques for marketing professionals and business owners alike.

In this episode:

07:24 Why optimizing text-heavy landing pages and using content to build awareness is an effective long-term organic approach.

18:54 Why having language variants can be problematic for SEO, leading to potential issues with canonicalization – what you can do instead.

31:08 Exploring potential content cross-pollination and the associated risks.

49:12 When it’s time to get a new website

53:02 Why proper link management is crucial for SEO success. Spammed links rarely effective.

Resources mentioned:

https://www.screamingfrog.co.uk/seo-spider/

https://www.semrush.com/

https://www.searchpilot.com/

More about our panellists:

Claire Carlile – https://www.linkedin.com/in/clairecarlile

Claire is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity.

Tom Capper – https://www.linkedin.com/in/sarah-sal-454a1460/

Sally Raymer – Linkedin.com/in/sally-r-seo

Sally is an SEO and Founder with almost a decade of experience, spanning everything from technical SEO to localisation, internationalization, and more.

Dave Cousin - https://www.linkedin.com/in/davecousin/

Dave has been with Oban International since 2021 as Head of Organic. With 20 years’ of experience, he is an expert in International SEO and has previously worked with some of the world’s biggest, most global brands.

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

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#727 Analytics with Patrick Stox, Anna Rowlinson, Gareth Beck and Natasha Burtenshaw-deVries

Tue, 16 Jul 2024 05:00:00 GMT

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Patric Stox, our panel of experts delve deep into the world of SEO analytics, sharing valuable insights on the challenges and solutions surrounding Google Analytics 4 (GA4) and the future of data-driven decision-making. If you’re keen to learn more about using data to get the best results from your digital marketing campaigns, this episode is for you.

In this episode:

11:41 GA4’s improved UI and data collection framework - why it’s better for event-based tracking.

25:00 How analytics data should influence strategy.

40:34 Why it’s important to differentiate objectives for user personas and tie metrics to strategy. Client understanding is key.

41:29 KPI’s evolve over time – why you need to distinguish between channel and business metrics.

53:13 AI is improving rapidly, doubling in capability every year – what this means for how we work in the future.

Resources mentioned:

https://developers.google.com/analytics/devguides/collection/ga4

https://www.heap.io/

More about our panellists:

Patrick Stox – https://www.linkedin.com/in/patrickstox/

Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs. Patrick is an organizer for the Raleigh SEO Meetup and helped define the role of Search Marketing Strategist for the US Department of Labor.

Anna Rowlinson – https://www.linkedin.com/in/anna-rowlinson/

Anna is a Senior Digital Marketing Manager with a background in data-driven marketing in the consumer market and extensive knowledge in leveraging a consumer data platform for optimising marketing activities.

Gareth Beck – https://www.linkedin.com/in/garethb/

Gareth is a digital marketeer with 20yrs experience optimising and analysing websites. He works with charities to understand the effectiveness of their digital marketing strategies.

Natasha Burtenshaw-deVries - https://www.linkedin.com/in/natashaburtenshawdevries/

Natasha is the Associate Director of Organic Growth at Flywheel Digital, overseeing holistic SEO strategies for digital-first brands across North America.

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

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#726 Ecommerce with Neha Khanna, Caleb Chatfield, Lorcan Fearon and Lucia Dello

Tue, 09 Jul 2024 05:00:46 GMT

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Neha Khanna, the panel discussion focuses the subject of e-commerce, especially the challenges of SEO within the industry and the strategies used to address them. If you’re keen to learn more about SEO within the ecommerce landscape and the KPI’s and metrics needed to measure success, this episode is for you.

In this episode:

24:33 Why simplifying and minimizing jargon builds trust.

31:31 The full picture – monitor organic sessions for success, but consider impact on other business areas.

34:00 Improved results for retailers - focus on average order values and adjust marketing based on product performance.

40:00 It’s not all about traffic - Incremental testing, proof of concept and clear SEO goals should be tied to company objectives.

50:06 Why it’s important to trust in your product and have well-managed site.

Resources mentioned:

https://www.screamingfrog.co.uk/seo-spider/

https://cloud.google.com/generative-ai-studio

https://chatgpt.com

More about our panelists:

Neha Khanna – https://www.linkedin.com/in/nkkhanna/

Neha, a seasoned Technical Product Manager at Wayfair with a passion for innovation, leads Gen AI and digital marketing use cases. She's SEO/SEM expert and prolific contributor to Search conferences, podcasts, panels and more.

Caleb Chatfield – https://www.linkedin.com/in/calebchatfield/

Caleb is a Solution Consultant for the SEO analytics and automation software company Botify. Caleb has supported some of the world's largest websites to maximise their organic traffic through analysis and subsequent deployment of Botifys tools.

Lorcan Fearon – https://www.linkedin.com/in/lorcan-fearon-1ab998168/

Lorcan is a Senior SEO Specialist & Operations Lead at the UK arm of StudioHawk, Australia's largest SEO agency.

Lucia Dello – https://www.linkedin.com/in/luciadello/

Lucia specialises in turning complex data into meaningful insights to optimise company strategy and operations.

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

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#725 Content Marketing and Digital PR with Karim Adib, Victoria Roscow, Will Waldron and Sarah-Jayne Taylorson

Tue, 02 Jul 2024 05:00:02 GMT

In this series of episodes, we introduce you to some of our top experts sharing their knowledge during the brightonSEO conference. Hosted Karim Adib, the panel discussion centers around the subject of content marketing and digital PR. If you’re keen to learn more about building relationships with PR professionals and the importance of building quality links - or if you’re a small business looking for pro tips to improve your content marketing activity, this episode is for you.

In this episode:

01:15 How businesses can future-proof their content marketing and PR strategies.

08:40 Key metrics for measuring the success of content and how they differ based on the type of content.

16:22 Challenges and opportunities in integrating social media and influencer outreach with PR efforts.

23:50 Differing perspectives on the effectiveness of reactive PR versus data-led campaigns.

38:55 Effective strategies for managing crisis situations and repairing a company's reputation after negative PR.

Resources mentioned:

https://www.reddit.com/

https://analytics.google.com/analytics/academy/course/5

Find out more about our panelists:

Karim Adib https://www.linkedin.com/in/karimadib/

Karim's an Egyptian living in Sheffield with 3+ years working in marketing, specifically Digital PR & SEO.

Victoria Roscow https://www.linkedin.com/in/victoria-roscow-196925114/

Victoria is Head of Content at Manchester-based digital marketing agency, Dark Horse. She leads on the on-page SEO and content marketing strategy for clients across the country.

Will Waldron https://www.linkedin.com/in/will-waldron-0b0088111/

Will has 10 years of experience in both traditional and digital PR, developing multi-channel campaign strategies to clients across multiple sectors based all over the world.

Sarah-Jayne Taylorson – https://www.linkedin.com/in/sarah-jayne-taylorson/

Sarah-Jayne is a Digital PR Consultant at NORTH. She has over 3 years in-house experience and enjoys putting her clients at the heart of the news agenda to secure high quality links in top tier outlets.

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

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#724 Link Building with Hana Montgomery, Vince Nero, Olivia Bence and Dixon Jones

Tue, 25 Jun 2024 05:00:18 GMT

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Hana Montogomery, the panel discussion centers around link building strategy, its relationship with developing AI technology and the best tools and tactics currently used by SEO pro’s. If you’re keen to learn more about link building as part of your digital marketing strategy, this episode is for you.

In this episode:

06:08 Why link context is crucial for search optimization.

12:59 Link building analysis - Quality vs quantity.

17:23 How internal linking enhances search engine understanding.

32:25 Proactive outreach to journalists yields 63% more replies.

42:28 Using AI - communication, outreach, and summarizing.

53:37 Paying for links – why this is a bad idea for your strategy.

01:03:38 How analysing competition links can help determine your strategy.

Resources mentioned:

https://pressbooks.com/

https://justreachout.io/

https://ifttt.com/

https://www.midjourney.com

Find out more about our panelists and connect with them here:

Olivia Bence - https://www.linkedin.com/in/olivia-bence-883260132/

Olivia has over six years of experience working in the industry and has worked in a variety of industries at leading PR agencies in Manchester, Olivia's passion for digital PR and innovative tactics on how to get links really shines through.

Vince Nero - https://www.linkedin.com/in/vinnero/

Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. He also loves finding creative content online.

Dixon Jones – https://www.linkedin.com/in/dixonjones

Author of Entity SEO. CEO of InLinks. Lifetime Achievement Award Winner.

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

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#723 How to Build Authority Online with Bianca Anderson and Andy Crestodina

Tue, 11 Jun 2024 17:15:53 GMT

In today's episode we’re joined by special guests, Bianca Anderson and Andy Crestodina. Our conversation centers around the impact of algorithm updates on the future of content discovery; the practical strategies for navigating this evolving digital landscape and the importance of leveraging expertise within content teams to enable the evolution of content discovery. If as a business you’re looking to build your authority online, this episode is for you.

In this episode:

07:42 Interjecting expertise - HubSpot checklist resource for content productivity.

12:15 Reddit & Quora - trend leads to SEO changes.

17:24 Content creation shifts to AI-driven information generation.

19:42 How focusing on middle and bottom of funnel content can drive business KPIs.

22:14 The importance of managing stakeholder expectations for traffic KPIs

Resources mentioned in this episode:

https://www.amsive.com/insights/author/lily-ray/

https://searchengineland.com/author/barry-schwartz

More about our guests:

Experienced in both in-house and agency SEO, Bianca Anderson makes valuable contributions to driving innovation at HubSpot and has led the creation of HubSpot's EEAT Playbook. Bianca is also the Project Manager of the Blog Insights Report, which plays a crucial role in influencing 90% of all published or updated blog content.

Connect with Bianca here:

https://twitter.com/binksdoesseo

https://www.linkedin.com/in/bianca-anderson/

Andy Crestodina is the co-founder and CMO of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 24 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has written 600+ articles on content strategy, SEO, GA4, AI and visitor psychology.

Connect with Andy here:

www.orbitmedia.com

https://www.youtube.com/orbitmedia

https://www.linkedin.com/in/andycrestodina/

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

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#722 How to Have More Paid Media Success with Kevin Lee and Julia Vyse

Tue, 04 Jun 2024 05:00:27 GMT

In today's episode we’re joined by special guests, Julia Vyse and Kevin Lee, discussing the developments and advances taking place in paid media right now. Our conversation takes in the complexities of paid advertising; the challenges of measuring success, and the importance of understanding the nuances of different platforms. If you’re keen to get a better understanding of how paid advertising can work for you, or to improve your current campaigns, this episode is for you.

In this episode:

05:15 Why understanding KPI's and testing is crucial in paid media.

09:03 How making confident, accurate decisions and using short-term data to validate long-term outcomes can lead to success.

12:50 Managing internal metrics, platform control, and budget allocation for success with awareness campaigns.

14:17 How to drive platform use by focusing on social media metrics and user engagement.

20:53 Balancing art and science - How to navigate the intersection between platform data and analytics.

Resources mentioned in this episode:

https://www.dentsu.com/blog

www.youtube.com/@eMarketingAssociation

More about our guests:

Julia is a Digital Director and has focused on Search and Performance Media for Enterprise-sized organizations for 16 years. These days, she focuses on optimizing inside platforms, while ensuring that different media works in harmony rather than in silos. Ask her about QSR, Public Sector, Luxury Travel, and Retail.

Connect with Julia here:

https://www.iprospect.com/en/ca/

https://www.linkedin.com/in/juliavyse/

Kevin Lee is a marketing mad scientist, entrepreneur, marketing expert, investor and cause marketing philanthropist. He is the co-founder of full-service marketing company, Didit, and founder of GivingForward.org, a cause marketing nonprofit that along with its predecessor We-Care has generated millions of dollars for nonprofits and billions for businesses.

Connect with Kevin here:

https://www.emarketingassociation.com/

https://www.linkedin.com/in/variousventures/

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

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#721 All You Need to Know About Video Advertising with Cory Henke and Jyll Saskin Gales

Tue, 28 May 2024 05:00:55 GMT

In today's episode, we’re talking all about video advertising with insights from expert guests Jyll Saskin Gales and Corey Henke. We discuss the impact of automation and AI in advertising, the continued rise of short-form video content, the merging of organic and paid content, and the challenges of measuring advertising effectiveness in a rapidly changing digital landscape. If you’re here to gain expert perspectives on navigating the evolving landscape of video in digital advertising, this episode is for you.

In this episode:

03:18 Ad trends: automation, AI, privacy regulations and opportunities.

07:51 The balance between being creative and precise targeting in video formats.

14:08 YouTube and Google’s development of powerful video platforms.

18:54 How the ad industry has simplified their tools for ‘average’ users.

20:09 How marketers need to adapt to platform changes for increased ad revenue.

Resources mentioned in this episode:

Google Ads Help Centre https://support.google.com/google-ads

Face to face events

More about our guests:

Cory Henke specialises in the direct-to-consumer advertising space. He is renowned for speaking about YouTube Advertising, Data Visualization, and Media Buying at conferences worldwide. Cory's unique contribution to the industry includes developing and managing a proprietary dashboard and analytics platform, utilized by a select group of agencies and advertisers to enhance their digital advertising strategies.

Connect with Cory here:

https://variable.media

https://twitter.com/coryhenke/

https://www.linkedin.com/in/coryhenke/

Jyll is a Google Ads coach and marketing instructor servicing some of the world’s largest advertisers, including Fortune500 companies and Google! She runs several successful learning programmes and boasts a 60K+ following on TikTok, bringing her "insider" expertise to the masses.

Connect with Jyll here:

https://www.linkedin.com/in/jyllsaskingales/

https://jyll.mykajabi.com/newsletter-sign-up

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

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#720 What's Next in Local Marketing with Amanda Jordan and Greg Gifford

Tue, 21 May 2024 05:00:44 GMT

In today's episode of the Internet Marketing Podcast we’re getting unmissable insights from local marketing experts Amanda Jordan and Greg Gifford. Exploring the current landscape of local SEO, we discuss the importance of a holistic marketing approach, the impact of algorithm updates, the future of search, and the essential elements of local marketing strategies. If you’re keen to know more about how local SEO marketing can drive more meaningful results, this episode is for you.

In this episode:

04:38 SEO’s shift to contextual relevance over keyword stuffing, and how it’s impacting local businesses' organic visibility.

07:00 Why SEO professionals should be prioritising true marketing over algorithms.

16:13 Search is evolving beyond Google. Businesses need to adapt and be present across all platforms.

18:08 Improving website content for better search engine visibility can be an easy win.

20:38 How AI assistants provide personalised, multi-option suggestions based on personal history and preferences, even in familiar locations.

Resources mentioned in this episode:

Local Search Tuesdays by Greg Gifford

Ricketyroo blog

More about our guests:

Amanda Jordan is an esteemed local SEO strategist and consultant. Regularly invited as an expert speaker, Amanda shares her ability to demystify complex SEO concepts with ease, sharing her vast knowledge of the industry, especially in managing the unique challenges faced by franchises and multi-location businesses.

Connect with Amanda here:

https://ricketyroo.com/

https://www.linkedin.com/in/amanda-j-96797686/

Greg Gifford is the COO at SearchLab, a boutique marketing agency specialising in Local SEO and PPC. Currently one of the most in-demand speakers at digital marketing and automotive conferences all over the world, Greg shares over 20 years of online marketing and web design experience, and his expertise in Local SEO has helped countless businesses gain more visibility in local searches.

Connect with Greg here:

https://searchlabdigital.com

https://twitter.com/greggifford

https://linkedin.com/in/greggifford

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

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#719 Building a Successful Community On and Offline with Areej AbuAli and Kirsty Hulse

Tue, 14 May 2024 05:00:53 GMT

In today's episode of the Internet Marketing Podcast we’re joined by Areej AbuAli and Kirsty Hulse to talk about building successful communities. We discuss their hugely popular in-person live events – Women in Tech SEO and Confidence Live - and discuss the challenges and rewards of the online communities that sit alongside them. If you’re keen to know more about nurturing communities and the insider view on the realities of event organising, this episode is for you.

In this episode:

00:30 The origins and mission of Confidence Live, focusing on giving back to the community and maintaining not-for-profit status.

10:15 Charting the organic growth of Women in Tech SEO and responding to community demands in building the organisation.

13:08 Exploring the formation of engaged communities.

16:48 The challenges of running in person events – maintaining integrity and comercialisation.

Resources mentioned in this episode:

https://self-compassion.org/

https://freelancecoalition.org/

More about our guests:

Areej is a seasoned industry speaker and the proud creator of Women in Tech SEO, a global community of women in Technical SEO and marketing. WTS was founded in May 2019 and has since grown to more than 7,000 global members and 40,000 followers. Areej has spoken at conferences such as the Festival of Marketing, BrightonSEO and MozCon.

Connect with Areej here:

https://www.linkedin.com/in/areejabuali/

https://www.womenintechseo.com/

Kirsty Hulse is an award-winning Confidence Coach, motivational speaker, and the creator of Confidence Live, a 1000 delegate conference that attracts some of the world’s leading speakers & wellbeing experts. She has trained 40,000+ people in companies like LinkedIn, Amazon and Spotify and has spoken in over 30 countries.

Connect with Kirsty here:

https://www.linkedin.com/in/kirsty-hulse/

https://www.confidencelive.com/

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.

#718 What You Need to Know About Google PPC Right Now with Kyle Johnson

Tue, 07 May 2024 05:00:25 GMT

In today's episode of the Internet Marketing Podcast, we’re joined by digital advertising expert Kyle Johnson to discuss the latest trends and changes in the world of paid search and pay per click advertising. We explore the shift from keywords to conversations, the impact of AI on campaign optimisation, and the transformation brought about by Google's PMax campaign tool. If you’re here to gain valuable knowledge and stay ahead in the ever-evolving realm of paid search and digital advertising, this episode is for you.

In this episode:

04:16 Different types of activity require different ways of measuring. Brands need to shift their mindset to adapt and not fall behind competitors.

09:49 The benefits and limitations of Googles PMax tool and why you need to get specific with the data.

17:06 Why focusing on increasing search percentages and understanding user context will lead to better conversions.

22:42 New algorithms – why the use of exact match keywords is still relevant.

Resources mentioned in this episode:

https://searchengineland.com/

https://searchenginehubbub.com/

More about our guest:

Kyle is a paid media professional with over 10 years of experience in the industry. He has supported a diverse range of clients, from SMBs to larger household brands, spanning various verticals, helping them achieve their business goals. In his current role, his primary responsibilities include developing the paid media offering at 26, providing support across strategy for partners, and developing his team.

Connect with Kyle here:

https://www.linkedin.com/in/kylecaliphjohnson/

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.

#717 How to Guarantee Content Success with Natalie Arney and Zoë Burke

Tue, 30 Apr 2024 05:00:45 GMT

In today's episode of the Internet Marketing Podcast we bring together Natalie Arnie, a freelance SEO consultant, and digital content specialist Zoë Burke. Together we explore the challenges faced by marketers in the current digital landscape, and the strategies for creating successful content that will ensure you stand out from the crowd. From understanding audience personas to leveraging influencers and social media, we discuss the innovative but actionable approaches and insights to take your content creation to the next level. Let’s dive in!

In this episode:

05:25 Taking the measurements – recommended tools to measure specific marketing metrics.

08:30 The complexity of creating accurate and detailed personas for content production given economic constraints on resources.

13:19 The value of analysing customer service calls to improve both customer service and marketing strategies for brands.

17:38 Why adaptation is important when catering for diverse audiences.

Resources mentioned in this episode:

https://lapope.com/2021/12/03/the-best-of-ten-things-in-2021/

https://coreupdates.com/

https://ellenforster.substack.com/

https://www.tiktok.com/@aliceisgratified

More about our guests:

Natalie is a Freelance SEO Consultant based in Brighton in the UK. She loves using her expertise to help businesses of all sizes to grow their digital presence, mainly through holistic SEO.

Connect with Natalie here:

https://nataliearney.com/

https://www.linkedin.com/in/natalie-arney-33844052/

https://twitter.com/__nca

Zoë is a leading UK wedding expert and Editor of Hitched.co.uk. She has over 11 years’ experience creating optimised content in the niche field of weddings, and has worked for almost all of the UK’s biggest wedding planning brands.

Connect with Zoe here:

https://www.instagram.com/zoeburke_editor/

https://www.hitched.co.uk

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.

#716 Next Level Outreach and Digital PR With Olivia Bence and Will Waldron

Tue, 23 Apr 2024 05:00:50 GMT

In today's episode of the Internet Marketing Podcast we chat to PR experts Olivia Bence and Will Waldron. They share their practical tips on how to skyrocket the reach on your next PR campaign, including; why we need to understand the changing landscape of freelance journalism; how to build a good rapport with journalists and editors and the importance of good quality link building for SEO. Let’s dive in!

In this episode:

06:15 The changing landscape of journalism - many shifting to freelance work and writing for multiple titles.

09:41 The importance of alignment and collaboration in digital PR - moving away from past tensions and building better relationships with journalists.

11:31 Top tips for pitching journalists - pitch structure, clear images, quick response and tailored content.

16:27 Utilising the ‘dates of interest’ calendar for easy campaign recycling.

19:44 Discussing the importance of SEO and digital marketing for business growth and increased revenue.

Resources mentioned in this episode:

The Art of Creative Thinking by Rod Judkins https://www.rodjudkins.com/books

https://connective3.com/resources/

More about our guests:

Olivia has over six years of experience working in the PR industry. Her passion for finding innovative link building tactics and nurturing PR/Journalist relationships has propelled her career across some of the leading PR agencies in Manchester.

Connect with Olivia here:

https://www.linkedin.com/in/olivia-bence-883260132/

With a background in music PR, Will has 10 years of experience in both traditional and digital PR, marketing and communications. Now currently focussing on digital PR strategies at connective3, Will is developing multi-channel campaign strategies and delivering award-winning campaigns to clients across multiple international sectors.

Connect with Will here:

https://www.linkedin.com/in/will-waldron-0b0088111/

https://connective3.com/

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.

#715 A Deep Dive Into Branding And Thought Leadership With Annika Haataja & Kineta Kelsall

Tue, 16 Apr 2024 05:00:01 GMT

In today's episode of the Internet Marketing Podcast, our conversation covers the interconnection between branding and organic marketing; the role of social media in brand ownership, and the significance of authenticity in storytelling. We also delve into thought leadership and explore some practical ways organisations can engage and use it to create valuable online content. Our experts this week are Annika Haataja & Kineta Kelsall, both SEO experts with a passion for brand driven content. If you’re looking for practical tips on how to use thought leadership to strengthen your brand, this episode is for you.

In this episode:

06:30 Identifying brand gatekeepers, integrated strategy and maintaining brand messaging consistency.

07:45 How does social media fit into brand ownership and responsibility?

13:00 Discussing leadership and thought leadership in organizations.

16:44 Thought leadership in business can come from anyone, not just CEOs. Incentive programs can help boost employee advocacy.

19:22 Encouragement to explore new ideas and resources.

Resources mentioned in this episode:

How to build a story brand by Donald Miller

https://www2.deloitte.com

More about our guests:

Annika is the SEO Director at Seeker Digital, a UK-based organic performance agency. With over 7 years’ experience in technical and on-site SEO, she heads up all SEO delivery across clients.

Connect with Annika here:

https://seeker.digital/

https://www.linkedin.com/in/annika-haataja/

Kineta is the founder of the School of Social with over 12 years of experience in integrating the realms of paid, owned, and earned social media. Her passion lies in understanding the psychology of human interactions, delving into how people think, feel, and act online.

Connect with Kineta here:

https://www.schoolofsocial.org.uk/

https://www.linkedin.com/in/kinetakelsall/

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.

#714 How to Perfect Your International Marketing with Peace Itimi and Laura Míguez

Tue, 09 Apr 2024 05:00:31 GMT

In today's episode of the Internet Marketing Podcast, we discuss the challenges and complexities marketing professionals face when expanding their campaigns into new countries. We discuss the importance of understanding local media landscapes; how to adapt your content for different international markets and the importance of accurate translations for cultural context. Our experts this week are Peace Itimi and Laura Míguez, both innovative thinkers and highly experienced in international marketing. If you’re looking for practical tips on how to improve your global campaigns, this episode is for you.

In this episode:

03:46 Peace’s focus on Africa's leading presence as an emerging international market.

07:39 Why understanding cultural context is crucial for effective international campaigns.

12:59 Understanding the variations in each country's media landscape – what and how do they consume their news?

17:54 Why having a good network is essential when hiring local freelancers, especially translators.

20:23 Placing trust in agencies or freelancers for content localisation – get to know them first.

Resources mentioned in this episode:

https://www.lennysnewsletter.com/

https://www.reforge.com

https://www.tlcfreelance.com/newsletter

More about our guests:

Peace is a multifaceted Marketing leader and global thought leader. She works at Smile ID (Africa's leading identity verification and digital KYC provider) as its Director of Marketing and served as a Growth Mentor for Seedstars Growth Program and Google for Startups Accelerator.

Connect with Peace here:

https://www.youtube.com/peaceitimiofficial

https://www.linkedin.com/in/peaceitimi

Laura Miguez is a Senior Digital PR Strategist who has successfully transitioned her expertise from the UK to the Spanish and international markets. Utilising a keen understanding of cultural nuances, she regularly secures client placements in some of Spain's most influential publications.

Connect with Laura here:

https://www.linkedin.com/in/laura-miguez-843444115/

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.

#713 What Could Be Going Wrong With Your Site Structure From An SEO POV With Sally Raymer and Mark Stanford-Janes

Tue, 02 Apr 2024 05:00:31 GMT

In today's episode of the Internet Marketing Podcast, we’re discussing the more technical aspects of SEO, including an in-depth look at the crucial elements of site structure, rendering methods and information architecture. We also explore the tools available to help you analyse the performance of your website and get you better results in the SERPS. Our experts this week are Sally Raymer and Mark Stanford-Janes, both experts in their field with over 20 years’ collective experience. If you’re looking to get practical tips on how to improve your digital marketing performance with better site structure and SEO, this episode is for you.

In this episode:

07:41 Understanding Google's priorities in website searches.

11:16 Unique page content and SEO alignment analysis.

14:03 Why information architecture is important for website structure and on-site SEO.

20:09 Recognising customer needs, seeking resources for customer needs.

Resources mentioned in this episode:

Moz – Beginners Guide to SEO

Web app design resource – patterns.dev

More about our guests:

Sally is an SEO expert and Founder with almost a decade of experience. Spanning everything from technical SEO to localisation, internationalisation and more, Sally has worked in a variety of industries, including b2b and b2c markets.

Connect with Sally here:

Linkedin.com/in/sally-r-seo

www.seoinmotion.com

Mark is a Senior Organic Performance Account Manager and has worked in SEO for nearly 6 years. His experience spans a range of clients, from big brands to SMEs in industries such as Travel, Finance, Saas & Ecommerce.

Connect with Mark here:

https://www.linkedin.com/in/mark-stanford-janes-4357a7129/

https://weareroast.com/

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.

#712 How Lead Generation With PPC Advertising Really Works With Ethan Lambert and Verónica Ruiz

Tue, 26 Mar 2024 06:00:51 GMT

Today we delve into the world of PPC and lead generation with our expert guests, Veronica Ruiz and Ethan Lambert. We explore the various strategies for using paid advertising to generate leads, including the importance of storytelling, the impact of landing page optimisation, and the effectiveness of different paid media channels. If you want to stay ahead in the world of PPC for generating leads, this is the episode for you.

In this episode:

06:02 Why some companies struggle to market products and seek guidance.

09:54 Comparing paid social and search platforms – Bing vs Google

12:34 Why it’s important to optimise your landing page and/or website

11:54 Paid search and social media: competition and value.

Resources mentioned in this episode:

Russell Brunson – Clickfunnels

Mike Rosa PPC expert

More about our guests:

Veronica is a seasoned Paid Media consultant, specializing in managing Paid Search and Paid Social campaigns for diverse international brands.

Connect with Veronica here:

https://www.linkedin.com/in/veronica-ruiz-morcillo-0a157114/

https://verorumor.com/

Ethan has experience within both the creative and paid search domains; Having a track record of creating sales-led, ecommerce campaigns which directly resulted in the growth of SME’s. Ethan combines the analytical science of PPC with the creative of video to influence consumer buying.

Connect with Ethan here:

https://www.linkedin.com/in/ethan-lambert/

https://darkhorse.co/

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.

#711 How To Start Using AI Content In Your Marketing With Chima Mmeje & Luke Gosha

Tue, 19 Mar 2024 06:00:59 GMT

Chima Mmeje & Luke Gosha join us on the podcast today, sharing their expertise and experience on how AI tools can help with content creation and analysis in marketing. We delve into the practical ways in which AI can be utilised, the ethical considerations to be aware of, and the importance of validation, fact checking and transparency when using AI-generated content. Join us for an in-depth conversation on the intersection of AI and digital marketing in today's episode.

In this episode:

06:23 Garbage in = garbage out. Why you should start small and avoid shortcuts when starting out with AI.

10:01 Using AI for daily data analysis and Chat GTP customizations.

15:51 Ethical and legal concerns regarding data protection and plagiarism.

20:02 Challenges of validating large language models' reliability.

Resources mentioned in this episode:

EverydayAi podcast

Prime Prompt Polish ChatGPT course: https://podPPP.com

Moz blog - Tom Jeffery - ‘Why should I pay you to use AI for my SEO?’

More about our guests:

Chima is a senior content marketing and strategy professional for Moz. She's also the founder of The Freelance Coalition for Developing Countries, a UK nonprofit providing free resources and training for BIPOC marketers globally.

Connect with Chima here:

https://moz.com

https://www.linkedin.com/in/chima-mmeje/

@chimammeje

Luke is an SEO consultant with 9+ years of experience. Having worked both in-house and agency side, Luke is currently applying his trade at Reddico Digital and has a passion for working with AI and finding new ways to integrate it within workflows.

Connect with Luke here:

https://twitter.com/Lgosh

https://www.linkedin.com/in/luke-gosha/

@Lgosh

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.

#710 How To Take Your Paid Social Advertising To The Next Level With Danielle Gipps & Carla Rovaris

Tue, 12 Mar 2024 06:00:14 GMT

In this episode we’re joined by Danielle Gipps & Carla Rovaris for a deep-dive into the dynamic nature of paid social advertising and its relevance in today's marketing landscape. We discuss the significance of targeting customer behaviours, and explore the innovative approaches brands can take in their content creation and advertising campaigns to engage new audiences. If you are looking for new strategies and ideas around paid social, make sure you tune in!

In this episode:

08:10 Paid social ads - your invitation to new potential customers.

12:45 Why it’s important to consider ad placement and design for attention on different platforms.

14:11 Repurposing content, and reaching wider audiences through video.

19:56 Ads create sense of belonging and story.

21:49 How and why analysing target customers for best engagement is so important.

Resources mentioned in this episode:

Northbeam – weekly newsletter for platform data

Thinkbox – video specific data insights/events

More about our guests:

Danielle is the Agency Marketing Manager at Revenue Growth Agency. An avid believer in the power of storytelling to helping brands break through advertising noise, Danielle’s passion lies in the relationship between consumer psychology, emotional connection and creativity in crafting powerful marketing campaigns.

Connect with Danielle here:

https://www.linkedin.com/in/danielle-gipps-7aa098110/

Carla is a marketeer with over 9 years’ experience in the field of performance marketing. After leading the paid media activities for entities such as Adidas, Reebok and Gucci, she helped found a social enterprise dedicated to increasing diversity in the digital performance industry. She now dedicates her time to her entrepreneurial journey as founder of 3 companies.

Connect with Carla here:

https://www.linkedin.com/in/carla-rovaris-793831b6/

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.

#709 How To Get More Effective In Your Content Production With Karim Adib & Manuel Massimo Madeddu

Tue, 05 Mar 2024 06:00:37 GMT

In this episode we’re joined by content experts Karim Adib & Manuel Massimo Madeddu to talk about how we can be more effective with content production. Together we discuss the integration of AI into content creation and how it’s shaping our approach to production processes; the importance of maintaining authenticity in the AI age; and the impact visual content is having in the world of SEO and marketing today. Whether you're a marketer or a content creator, this episode will provide valuable tips and recommendations to enhance your content production strategy. Tune in to gain valuable insights and stay up to date with the ever-evolving world of digital marketing.

In this episode:

08:39 AI imagery - discussing trust and human instinct.

10:50 Diverse content formats are crucial for engagement and success - Video is a key focus for its storytelling potential.

15:17 Using AI to create graphic or animated content saves time but may lack human essence.

18:24 Prototyping for persuasion and experimentation, repurposing for investment.

Resources mentioned in this episode:

Search Engine Journal

Story Worthy by Matthew Dicks

Steal Like an Artist by Austin Kleon

More about our guests:

Karim's an Egyptian living in Sheffield with 3+ years working in marketing, specifically Digital PR & SEO.

Connect with Karim here:

https://www.clickthrough-marketing.com

https://twitter.com/KarimAdibPR

https://www.linkedin.com/in/karimadib/

Proud father of 2 and tech enthusiast, Manuel has over 14 years of experience in digital marketing. He has honed expertise in holistic digital growth strategies for small to big international businesses and he is committed to pushing the boundaries of innovation.

Connect with Mauel here:

https://twitter.com/manu_madeddu

https://www.linkedin.com/in/manuel-madeddu

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.

#708 What Might Be Missing From Your SEO Analysis with Matt Greenwood & Nabeel Tanveer

Tue, 27 Feb 2024 06:00:52 GMT

In this episode we’re joined by Matt Green and Nabeel Tanveer, both industry experts in the field of SEO analytics. In our chat we cover the impact of continuous algorithm updates and the best tools and methodologies for monitoring and analysing competitors. Listen in for valuable recommendations on honing your analysis skills and keeping up with the latest trends. Whether you're new to SEO or an experienced professional, there's something here for everyone.

In this episode:

07:30 The purpose of reporting is action-oriented.

09:32 Seeking examples for data-driven content strategy.

13:36 Questioning threshold for transitioning from Google Sheets.

18:10 Algorithms pace making insights difficult and needs monitoring.

20:53 Identifying opportunities and tools for business growth.

Resources mentioned in this episode:

Chat GTP https://chat.openai.com/auth/login

Google sheet tips – blog by Ben Collins https://www.benlcollins.com/

More about our guests:

Matt has been working in the SEO industry for 6 years and is a data and process specialist - which also means he’s a Google Sheets nerd. He loves finding tips and tricks to help speed up the work we do every day.

Connect with Matt here:

https://twitter.com/MattGreenwoodGS

https://www.linkedin.com/in/matt-greenwood-53931094

Nabeel is a full stack Organic growth specialist currently working at Electrolux in Stockholm, Sweden.

Connect with Nabeel here:

http://www.linkedin.com/in/nabeelt87/

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.

#707 What Does Content Strategy Really Mean and Are You Doing it Properly? With Araminta Robertson & Fiona Brennan

Tue, 20 Feb 2024 06:00:39 GMT

In this episode we’re joined by industry experts Araminta Robertson & Fiona Brennan to discuss all things content strategy. Together we look at the potential impact of AI in content creation, including ethical concerns and the practical applications of AI tools; share valuable insights into narrative structure and storytelling, plus, the key to getting your subject expert on board for more impactful results.

In this episode:

04:27 Research, writing, and personal qualities in learning.

11:51 Understanding customer emotions for effective content strategy.

15:28 Involving interviewees, preparing questions, showing impact.

20:42 AI's potential and ethical concerns.

27:22 The impact of unconventional inspiration.

Resources mentioned in this episode:

Into The Woods by John Yorke

They Ask You Answer by Marcus Sherridan

More about our guests:

Araminta is the Managing Director at Mint Studios, a content marketing agency that helps fintech companies turn their website blog into a customer acquisition channel. She also co-manages the 1,500+ person Fintech Marketing Slack group, is the host of the Market Like a Fintech podcast and Edinburgh's Fintech Mixers.

Connect with Araminta here:

https://www.linkedin.com/in/aramintarobertson/

https://www.mintcopywritingstudios.com/

Fiona is a content strategy consultant and founder of Indi Essentials. She supports Brand Managers, Marketing Managers and founders to make the most of their content and specialises in ethical businesses.

Connect with Fiona here:

https://www.linkedin.com/in/fiona-brennan/

https://www.indiessentials.co.uk

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.

#706 How To Be More Creative in Your Marketing with Andi Jarvis & Katie Thompson

Tue, 13 Feb 2024 06:00:32 GMT

In this episode we’re joined by Andi Jarvis, founder of Eximo Marketing & Katie Thompson, freelance copywriter, journalist and founder of Katielingo.co.uk. We discuss creativity in marketing, the importance of understanding different personality traits in business, and insights into what creativity can mean within digital marketing projects. We also cover the challenges and strategies for maintaining creativity in day-to-day work and the value of building relationships with clients.

In this episode:

03:41 Discovering skills, interests, and transition to marketing.

07:28 Client insights are invaluable for marketing strategies.

12:09 Embrace moments, capture ideas, face challenges creatively.

16:54 Momentum and small wins lead to success.

Resources mentioned in this episode:

The E-Myth by E Gerber

Quiet by Susan Cain

Creativity Inc by Ed Catmull

Trash Theory

More about our guests:

Andi is the founder of Eximo Marketing, dad to Kiera and a BBQ fanatic. He set up Eximo Marketing in the summer of 2017 to help companies find more customers by creating effective marketing strategies, fix under-performing parts of their campaigns, and provide training to educate and engage their teams.

Connect with Andi here:

https://www.linkedin.com/in/andijarvis/?originalSubdomain=uk

https://eximomarketingstrategy.com/

Threads @Andijarvis

Katie is a freelance copywriter and journalist based in York. Since 2016, Katie has been working with SMEs, digital marketing agencies, magazines and students to provide copywriting, blogging, news and feature writing, proofreading, PR and PPC/SEO consultancy.

Connect with Katie here:

https://www.linkedin.com/company/katie-lingo/

katie@katielingo.co.uk

www.katielingo.co.uk

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.

#705 How to Deliver Results with Online PR with Cheryl Crossley & Sarah-Jayne Taylorson

Tue, 06 Feb 2024 06:00:00 GMT

In this episode we’re joined by Cheryl Crossley, head of digital PR at IDHL Group & Sarah-Jayne Taylorson, Digital PR Consultant at NORTH. Cheryl and Sarah Jane share insights into the evolving landscape of online PR, the importance of integrating digital PR with traditional PR, and the factors contributing to a successful digital PR campaign. They delve into the ideation process and the challenges of pitching to online publications and offer valuable tips on building relationships with journalists. Additionally, they discuss essential tools and resources for PR professionals, such as TikTok and the Grapevine newsletter, and how to stay informed about emerging trends. With valuable perspectives and practical advice, this episode provides a deep dive into the world of online PR and offers valuable insights for marketing professionals.

In this episode:

00:00 Trends in online PR and marketing.

05:57 Successful digital PR should involve more than just backlinks.

13:29 Journalists face intense pressure handling overwhelming PR.

14:47 Encouraging personalized journalist relationships.

19:54 Closing remarks: guests recommended resources.

Resources mentioned in this episode:

TikTok trends

Flipboard

Grapevine newsletter

More about our guests:

Cheryl is Head of Digital PR at WMG, and has worked in the industry for 15 years. She has experience delivering PR strategies for clients in a broad range of sectors. She has previously spoken at brightonSEO, presenting talks on the Value of Brand Mentions and the Rise of No Follow Links.

Connect with Cheryl here:

https://www.linkedin.com/in/cheryl-crossley-57037264

https://www.idhlgroup.com/about/who-we-are

Sarah-Jayne is a Digital PR Consultant at Newcastle-based agency, NORTH. With over 3 years in-house experience, she is now working agency-side leading on iconic brands such as HelloFresh, Green Chef and Bensons for Beds.

Connect with Sarah-Jane here:

X @sarahjanepr

https://www.wearenorth.co.uk

https://www.linkedin.com/in/sarah-jayne-taylorson/

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.

Special Announcement!

Mon, 05 Feb 2024 06:00:59 GMT

We’re back and bringing the podcast into the Brighton SEO family, returning to our original name, The Internet Marketing Podcast. We're adding even more great content with contributions from talented marketers connected to the world's largest search marketing event, the brightonSEO conference. Thank you for being a loyal listener - we can’t wait to engage with our amazing audience. Stay tuned for upcoming episodes.

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or via

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

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#704 Conserving Creative Energy by Learning to Say No w/ Robert Patin, Managing Partner of CreativeAgencySuccess

Thu, 26 Oct 2023 17:24:25 GMT

In this episode we’re joined by Robert Patin, Managing Partner of CreativeAgencySuccess.

In his words, Robert is on a mission to eradicate the phrase ‘the starving artist’, and part of this mission involves helping creatives to conserve their creative energy by learning what to say yes to, and when to say no.

EXCLUSIVE LISTENER GIFTS

Robert is giving 3 free resources for listeners of this podcast.

Hit creativeagencysuccess.com/sitevisibility where you’ll find:

A link to download Robert’s book, ‘The Practical Agency’
A guide to creating Capabilities Presentations
The opportunity to book in an Agency Profitability Accelerator call

Referenced in this episode:

[Book] The Agency Blueprint by Robert Patin: https://amzn.to/3Qxlm8q
[Book} The Practical Agency by Robert Patin & Darren D. Ward: https://amzn.to/3QxPO2n

Connect w/ Robert/Creative Agency Success

creativeagencysuccess.com/sitevisibility

Connect with Scott:

https://www.linkedin.com/in/scottcolenutt/

Connect w/ SiteVisibility:

If you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#703 Behind the Scenes of brightonSEO US w/ Kelvin Newman, Founder of Rough Agenda

Thu, 19 Oct 2023 14:20:41 GMT

In this episode we’re joined by our former host, Kelvin Newman.

Kelvin runs Rough Agenda, a specialist marketing events company, based here in the UK. Rough Agenda is well known for housing the world’s largest search marketing conference, brightonSEO. brightonSEO has been running for 13 years and welcomes over 3000 marketers twice a year in Brighton, UK.

…and it’s about to get even bigger.

Kelvin and his team are heading to San Diego on the 9th and 10th November 2023 for the very first brightonSEO US event.

In this episode Kelvin joins us to share a behind the scenes look at what it’s taken to organise brightonSEO US, and a preview of what attendees can expect.

If you have any questions that you'd like to ask the keynote speaker at the event, Danny Sullivan, Public Liaison for Search at Google, you can add them here.

COMPETITION

Kelvin is giving away 5 tickets for each day of brightonSEO US, taking place on 9th & 10th November 2023 at the Manchester Grand Hyatt in San Diego.

To enter, email Kelvin at kelvin@brightonseo.com with the subject line ‘Podcast Competition’ and note the day you want to attend in the email.

Kelvin will keep the competition open for a week after this podcast airs, with winners being selected at random and contacted shortly afterwards.

Connect w/ Kelvin/brightonSEO:

Connect with Scott:

https://www.linkedin.com/in/scottcolenutt/

Connect w/ SiteVisibility:

If you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#702 Mastering On-Camera Confidence & Screen Presence w/ Armando Leduc (Actor, Singer, Filmmaker & Owner of Leduc Entertainment)

Fri, 13 Oct 2023 12:07:45 GMT

In this episode we’re joined by actor, filmmaker, singer, podcaster and soon-to-be author, Armando Leduc.

Armando also owns Leduc Entertainment, a social media marketing agency and content studio that help to bring business stories to your screens.

In this episode we discuss:

The benefits of adopting video recording tools like Loom
Motivations behind his upcoming book, ‘Scaling’
The duality of life
How to relax before going on camera
Practising vs. publishing
What is screen presence?

Referenced in this episode:

https://www.loom.com/
https://www.8figurefirm.com/
[Book] Who Not How by Dan Sullivan https://amzn.to/3ZTAtMw
[Film] ‘Bourbon Whiz’: https://www.youtube.com/watch?v=nt0oKXoO0fg&ab_channel=Sketchycharacters
[Book] Daring Greatly by Brené Brown: https://amzn.to/3PXyAtJ
[Book] The Artist’s Way by Julia Cameron https://amzn.to/3ZTKn0y
[Book] Irreverant Acting by Eric Morris: https://amzn.to/3rRlK8i

Connect w/ Armando/Leduc Entertainment:

Connect with Scott:

https://www.linkedin.com/in/scottcolenutt/

Connect w/ SiteVisibility:

If you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#701 The Benefits of Long-Term Agency Retainers for Clients

Thu, 05 Oct 2023 13:23:00 GMT

In this episode, I (Scott) share the benefits of marketing retainers for clients that can often be overlooked.

Connect with Scott:

https://www.linkedin.com/in/scottcolenutt/

Connect w/ SiteVisibility:

If you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#700 Cutting Edge Success: GreenPal's Journey to One Million Customers w/ Bryan Clayton, Co-founder of GreenPal

Thu, 28 Sep 2023 13:41:30 GMT

In this episode we’re joined by Bryan Clayton, Co-founder of GreenPal. GreenPal has been dubbed ‘Uber for lawn care’ by Entrepreneur magazine and currently boasts over 300,000 users, with ambitions to make that figure 1 million in the next 5 years.

Bryan joins us to share his lessons in building and growing GreenPal, as well as diving into the insights that helped him achieve a successful exit from his first business, Peachtree, in 2013.

In the episode we discuss:

The concept of mentorship vs. asynchronous mentorship
The benefits of hiring pirates vs. romantics
What’s not taught in business school?
Creating your own roadblocks to force reevaluation of your products and services
Immersing yourself in industry research to accelerate your growth
Functionality that’s been critical to the reliability of GreenPal’s platform

Referenced in this episode:

[Book] Grinding It Out by Rac Kroc: https://amzn.to/3tb8USz
[Movie] The Founder on Netflix: https://www.netflix.com/gb/title/80101899?source=35
[Book] The Lean Startup by Eric Ries: https://amzn.to/45eLwAW
[Book] The Four Steps to the Epiphany by Steve Blank: https://amzn.to/46v2gF0
[Book] The Startup Owner’s Manual by Steve Blank: https://amzn.to/3PAehCj

Connect with Bryan/GreenPal:

Connect w/ SiteVisibility:

If you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#699 5 Simple Ways to Track Magazine Ads

Thu, 07 Sep 2023 20:58:44 GMT

In this episode we share some simple methods, software and services that can help you track the immediate conversion impact of magazine ads.

Referenced in this episode:

Connect w/ Scott:

https://www.linkedin.com/in/scottcolenutt/

Connect w/ SiteVisibility:

If you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#698 Unleashing the Creative Potential of Your People w/ Claire Croft & Phil Lewis of Corporate Punk

Thu, 31 Aug 2023 09:47:12 GMT

In this episode we’re joined by Claire Croft & Phil Lewis of Corporate Punk. Claire and Phil are passionate about helping businesses thrive through the power of their people.

Claire and Phil have a shared passion for unlocking the potential of individuals to help drive long-term commercial success. Claire specialises in eliminating barriers to potential and creating positive and sustainable impact through meaningful conversations and a strategic approach. Phil is an expert in human-centered ways to improve business performance, emphasizing the importance of embracing human strangeness, creativity, and emotion.

In the episode we discuss:

How to create a culture that embraces change
How to approach challenging conversations with a business partner
How to respond when in receipt of feedback
How to embrace creativity in business
The importance of giving your people time to think

Connect with Claire, Phil & Corporate Punk:

https://corporatepunk.com/

Connect w/ Scott:

https://www.linkedin.com/in/scottcolenutt/

Connect w/ SiteVisibility:

If you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation, please email marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#697 What is a Fractional CMO? w/ Aimee Schuster, Founder of Bandwidth Strategy

Thu, 24 Aug 2023 14:07:32 GMT

In this episode we’re joined by Aimee Schuster, Founder of Bandwidth Strategy.

As the founder of Bandwidth Strategy and fractional COO, CMO, and CRO at current top-performing e-commerce and SAAS companies, Aimee supports $5M-100M major revenue companies in creating, growing and improving marketing departments to execute on lead generation and overall brand awareness.

In the episode we discuss:

What is a Fractional CMO?
When are the primary benefits of hiring a Fractional CMO?
What skills make for a successful Fractional CMO?
When is the right time to hire a Fractional CMO?

Connect with Aimee/Bandwidth Strategy:

Connect w/ Scott:

https://www.linkedin.com/in/scottcolenutt/

Connect w/ SiteVisibility:

If you’d like to work with us, you’d like to feature on the podcast or you have a guest or topic recommendation, please email marketing@sitevisibility.com

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#696 7 Tools To Boost Your Podcasting Workflow

Thu, 17 Aug 2023 10:58:38 GMT

In this episode, Scott shares his favourite tools that help make podcast production, editing and process more enjoyable and efficient.

Referenced in this episode:

If these tools help you in your podcasting journey, we'd love to know. Message us on all platforms @SiteVisibility.

If your a podcast tool or service provider that wants to connect w/ Scott, you can find him here: https://www.linkedin.com/in/scottcolenutt/

For all other feedback, topic suggestions and guest submissions, please email marketing@sitevisibility.com.

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#695 Inspirational Lessons in Advertising & Creativity from the Art & Copy Documentary

Wed, 09 Aug 2023 01:41:02 GMT

In this episode we share lessons in advertising and creativity from the 2009 documentary, Art & Copy.

Art & Copy was produced by renowned documentary maker, Doug Pray, and features some of the most respected and creative minds from US advertising over the last 50 years, including Jeff Goodby, Rich Silverstein, Mary Wells, Hal Riney, Lee Clow & Dan Wieden.

You can find out more about director Doug Pray at https://dougpray.com/.

Art & Copy is currently available for streaming via PBS documentaries on Amazon Prime Video: https://www.amazon.com/Art-Copy-Jake-Shimabukuro/dp/B00E9564S4

Let us know your thoughts on the episode by messaging us across all platforms @SiteVisibility.

Hosted on Acast. See acast.com/privacy for more information.

#694 Affordable Web 3.0 Marketing w/ William Gadsby Peet, Chief Strategy Officer at Literal Humans

Thu, 27 Jul 2023 10:50:45 GMT

In this episode we're joined by William Gadsby Peet, Chief Strategy Officer at Literal Humans. William joins us to share his thoughts on the current state of Web 3.0, including how companies are marketing using web 3.0 platforms and some of the more affordable ways to get started.

In the episode, William discusses:

What technology is encompassed within web 3.0?
How to get start learning about web 3.0 platforms
Examples of how brands are integrating web 3.0 within their marketing

Referenced on this episode:

CONNECT WITH LITERAL HUMANS/WILLIAM:

CONNECT WITH SCOTT:

https://www.linkedin.com/in/scottcolenutt/

CONNECT WITH SITEVISIBILITY:

For guest submission, suggestions, feedback and inquiries, email grow@sitevisibility.com

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#693 5 Tips to Improve Your ChatGPT Prompts That You Can Apply Today

Thu, 20 Jul 2023 15:36:18 GMT

In today's episode, Scott shares 5 ChatGPT prompting tips that will instantly improve the outputs you're receiving from ChatGPT. These tips are suitable whether you're a beginner with ChatGPT or whether it's fast becoming a staple in your marketing tool set. They can also be applied to other AI assistants and tools, including Bard and Claude.

If you have questions regarding ChatGPT and would like to reach out directly to Scott, you can find him on LinkedIn: https://uk.linkedin.com/in/scottcolenutt or email scott.colenutt@sitevisibility.com

If you'd like to work with us, or you have feedback, topic or guest suggestions, you can Tweet us @SiteVisibility or email grow@sitevisibility.com

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#692 What Marketing Agencies Can't Do

Thu, 13 Jul 2023 20:53:36 GMT

I (Scott) was recently in a discovery call with a prospect when we asked what their USPs were.

They couldn't answer.

This made me nervous.

It also got me thinking about what else makes me nervous in marketing, especially the unrealistic expectations from prospects or clients of their marketing agencies.

Marketing agencies can cover a lot of ground, but what can't they do?

That's what I talk about in this episode.

If you're looking to work with an agency and what I share in this episode resonates with you, we'd love to hear from you.

Email grow@sitevisibility.com or Tweet us @SiteVisibility.

Or do something to us on Threads. Someone's got to.

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#691 Level Up Your Google Business Profile w/ Claire Carlile, Local Search Expert at BrightLocal

Thu, 06 Jul 2023 15:36:46 GMT

In this episode we're joined by local search expert Claire Carlile. Claire joins us to discuss how to level up your Google Business Profile.

In the episode we discuss:

How to track Google Business Profile performance
What's happening with Google Posts?
Effective ways to secure Google reviews

Referenced on this episode:

CONNECT w/ Claire/BrightLocal

CONNECT w/ Scott:

https://www.linkedin.com/in/scottcolenutt/

CONNECT w/ SiteVisibility:

For feedback, guest pitches or sponsorship inquiries, please email marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#690 Why Are My Google Reviews Not Showing?

Thu, 22 Jun 2023 19:41:09 GMT

We recently faced an issue where users were telling us that they'd left Google reviews for our business, but the reviews weren't appearing in search results. During the process of trying to resolve the issue, we uncovered a surprising number of reasons that can prevent Google reviews from showing in search results. In this episode, we share these reasons and several solutions that can help you ensure that all your Google reviews appear in Google.

*A Request*

If you're reading this and our podcast is in your rotation, can you spare a minute to leave us a review? Reviews on Apple Podcasts or Podchaser are most welcome, but we're really not that fussy; we appreciate any reviews you're able to leave on your podcast platform of choice.

Referenced in this episode:

Google Business Profile: https://www.google.com/intl/en_uk/business/
Google Business Profile customer support email: googlebusinessprofile-support[at]google.com

Connect w/ Scott:

https://uk.linkedin.com/in/scottcolenutt

Connect w/ SiteVisibility:

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#689 Lessons from The Podcast Show 2023

Thu, 15 Jun 2023 10:34:31 GMT

On this week’s episode of the Internet Marketing Podcast, Scott discusses what he learnt from attending the Podcast Show 2023 event.

You’ll learn:

Why podcasts should be utilising and investing in video
How YouTube has changed people’s TV habits
Why audio podcasts will always have their place
How the barrier to entry with podcasting has reduced significantly in recent years
Some of the latest innovations in podcast advertising
Why you might want to consider podcast trailers

MENTIONED ON THE SHOW:

Ian Forrester - https://uk.linkedin.com/in/cubicgarden
Andrew Gold - https://uk.linkedin.com/in/andrewgold07
Arielle Nissenblatt - https://www.linkedin.com/in/arielle-nissenblatt-90348356/
Will Njobvu - https://www.linkedin.com/in/william-njobvu/

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

Hosted on Acast. See acast.com/privacy for more information.

#688 What's New In TV Advertising? with Steve Wild, Head of Sales at Sky AdSmart

Thu, 25 May 2023 08:48:47 GMT

On today’s episode of the Internet Marketing Podcast, Scott speaks to Steve Wild, Head of Sales for Sky AdSmart, to discuss what’s new in TV advertising.

On the show you’ll learn:

· What Addressable TV is

· The requirements for businesses to use AdSmart

· Why a really good understanding of your target audience is needed to be successful with TV ads and some of the targeting options available

· Why it’s important to test and learn with your ads and budget

· Some of the reasons businesses have avoided TV ads in the past and why it’s more affordable and accessible than ever

· Some of the common myths about modern TV advertising and why they aren’t true

· Which sectors are most successful when it comes to modern TV ads

· What Steve is really excited about when it comes to the future of TV advertising

CONNECT WITH STEVE/SKY ADSMART

· https://www.adsmartfromsky.co.uk/

· https://www.linkedin.com/in/steve-wild-90a58014/

· stephen.wild@sky.uk

· https://www.adsmartfromsky.co.uk/case-studies-selection/

CONNECT WITH SCOTT:

· scott.colenutt@sitevisibility.com

· https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

· https://www.sitevisibility.co.uk/

· https://www.youtube.com/user/SiteVisibility

· https://twitter.com/sitevisibility

· https://www.facebook.com/SiteVisibility

· http://instagram.com/sitevisibility

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#687 Bitesize Bits from brightonSEO

Thu, 27 Apr 2023 20:40:59 GMT

If you didn't already know, we're co-founders of the world's largest search marketing conference, brightonSEO.

brightonSEO takes place twice a year in Brighton, UK. It attracts over 4000 attendees and some of the smartest minds in search marketing.

In this episode, we're joined by SiteVisibility team members Jo, Jason and Aaron, who share their insights and takeaways from the latest brightonSEO conference that took place across the 19th, 20th and 21st April 2023.

In this episode they answer:

What were the hot topics at brightonSEO?
Which talks inspired them?
Which exhibitor attracted the biggest crowds?
What new tools did they learn about?
What was their #1 key takeaway?

Referenced in this episode:

brightonseo.com
https://openai.com/blog/chatgpt
Greeta Munari, 'The Redemption of Content Automation': https://www.slideshare.net/GretaMunari1/gretamunari-the-redemption-of-content-automation-257451144
Areej AbuAli, 'The Future of SEO': https://www.crawlina.com/blog/the-future-of-seo
https://www.brightlocal.com/
https://www.uklinkology.co.uk/
https://www.glimpsehere.com/

You can also find all the speaker slides from brightonSEO April 2023 here: https://www.sitevisibility.co.uk/blog/2023/04/20/brightonseo-slides-april-2023/

Connect with us:

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#686 Cutting Through The Noise: Does ChatGPT Make Content Producers Redundant?

Thu, 20 Apr 2023 13:53:32 GMT

In this episode, Scott reflects on the rapid development of ChatGPT and AI content generation tools, what this all means for copywriters and content producers, and how we can cut through the noise, upskill ourselves and prepare for the future.

In this episode, Scott discusses:

The current status of ChatGPT and GPT4
The differences between ChatGPT, Bard and AI content production tools
Can content created using ChatGPT be successful in organic search?
How copywriters and content producers can be successful in the future
What is the new 'minimum bar' for content?
How ChatGPT impacts organic search

Referenced in this episode:

GA4:

If you'd like to find out how we can help you move from Universal Analytics to Google Analytics 4, or if you need any help with GA4 set-up, auditing or training, then get in touch via our contact form https://www.sitevisibility.co.uk/contact/ or book in a free consultancy call with our experts here.

Connect with us:

Hosted on Acast. See acast.com/privacy for more information.

#685 The Importance of Collaboration within Email Marketing w/ Darren Teague, Senior Account Executive and B2C Team Lead at Spotler

Thu, 23 Mar 2023 10:47:09 GMT

In this episode we're joined by Darren Teague, Senior Account Executive and B2C Team Lead @ Spotler, the group that houses the popular email marketing platform Pure360. Darren joins us to share his thoughts on using business learnings to inform email marketing success (and vice versa!).

As one of our partners, we’re extremely excited to have recorded this show with Darren!

Spotler is Europes leading Marketing Automation and Customer Experience software group, providing over 5000 companies globally with the technology, strategy and tactics to be better marketers.

You can find out more about what they do and why they do it here. They’re also offering a free Marketing Automation Audit to help time-constrained marketers identify where to focus their energy most.

Book in for a free audit by the amazing Darren Teague here.

Alternatively, you can contact Darren directly on darren.teague@spotler.co.uk or on LinkedIn here.

In this episode we discuss:

Do brands have to have dedicated email marketers to be successful with email marketing?
Email marketing myths that Spotler look to debunk
Looking beyond beyond the email marketing channel to inform email marketing campaigns
How email marketing can inform ideas for other marketing channels
The importance of sharing business learnings across departments

Referenced on this podcast:

[Book] Start with Why by Simon Sinek on Amazon UK: https://amzn.to/3JAXhsz
https://www.blacktomato.com/
https://www.patchplants.com/gb/en/

CONNECT WITH SPOTLER:

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#684 Where To Find Your Marketing Confidence

Fri, 10 Mar 2023 16:18:37 GMT

In this episode of the Internet Marketing Podcast, Scott discusses the topic of confidence in marketing and how you can find yours...

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#683 Creating a Business Case for Digital Accessibility w/ Robin Christopherson, Head of Digital Inclusion at AbilityNet

Mon, 27 Feb 2023 20:08:20 GMT

In this episode we're joined by Robin Christopherson MBE.

Robin joins us to discuss how marketers can create a business case for accessibility.

In this episode we discuss:

What is inclusive design?
Is awareness of inclusive design improving?
The biggest changes to accessibility legislation in the UK and Europe over the last decade
What is ambient computing?

Referenced on this episode:

W3C Web Accessibility Resources: https://www.w3.org/WAI/
Google's Lighthouse tool: https://developer.chrome.com/docs/lighthouse/overview/
Accessibility features in Microsoft Office: https://support.microsoft.com/en-us/office/improve-accessibility-with-the-accessibility-checker-a16f6de0-2f39-4a2b-8bd8-5ad801426c7f
The Click-Away Pound report: https://www.clickawaypound.com/
My Computer My Way from AbilityNet: https://mcmw.abilitynet.org.uk/
TechShare Pro Information and Highlights: https://abilitynet.org.uk/techsharepro-2022

CONNECT WITH ABILITYNET:

AbilityNet's website: https://abilitynet.org.uk/
AbilityNet's free telephone number: 0800 048 7642

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#682 How to Successfully Migrate to Google Analytics 4 w/ Jeff Sauer, Founder of Data Driven U

Thu, 16 Feb 2023 10:11:21 GMT

In this episode, we welcome Jeff Sauer back to the Internet Marketing Podcast. Jeff joins us to discuss the intricacies of Google Analytics 4 migrations, including:

Jeff's approach to learning new analytics products, and specifically Google Analytics 4
Why you should migrate to Google Analytics 4 as soon as possible
Key GA4 dates you need to be aware of
What should the scope of a GA4 migration include?
What are the benefits of the new data-driven attribution model?

Referenced on this podcast:

https://analyticscanvas.com/
https://supermetrics.com/
Google Analytics 4 FAQs from Data Driven U: https://docs.google.com/document/d/1eb9KN-tHMfW5qyBreRLog5sdxUeUe5CsqiwGwUoQAwU/edit?mode=html&ck_subscriber_id=1939675162

CONNECT WITH JEFF/DATA DRIVEN U:

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#681 Getting Comfortable with Data Analysis, with JJ Reynolds, Head of Marketing and Analytics at Media Authentic

Thu, 09 Feb 2023 16:03:53 GMT

In this episode, we're joined by JJ Reynolds, Head of Marketing & Analytics at Media Authentic. JJ joins us to share his advice on how to get more comfortable with data analysis.

In this episode we discuss:

JJ's journey from videography becoming a Head of Marketing & Analytics
The role of curiosity in data analysis
The importance of documenting your marketing hypotheses
Do you need data science skills to be a data analyst?
Getting over the fear of asking challenging business questions
How to structure the perfect marketing insight

Referenced on this episode:

Never Split The Difference by Chris Voss: (UK) https://amzn.to/3RJ1ePK (US): https://amzn.to/3I8Snnh

CONNECT WITH JJ/MEDIA AUTHENTIC:

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com

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#680 Bringing Better Choices to Shoppers on Amazon w/ Michael McPherson, Co-Founder of The Purpose Led

Thu, 02 Feb 2023 17:23:02 GMT

In this episode we're joined by Michael McPherson, Co-Founder of The Purpose Led. Michael joins us to share his advice on how businesses can build greater trust and credibility on Amazon.

In this episode we discuss:

What questions can you ask of prospects to best understand their purpose?
What accreditations can help signify a businesses' commitment to ecological issues?
The moral challenge for brands of being value-driven and selling on Amazon
How can you sell on Amazon responsibly?
Can you build a purpose led brand from scratch on Amazon?

Referenced on this podcast:

CONNECT WITH MICHAEL/THE PURPOSE LED:

https://www.thepurposeled.com/

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#679 How Programmatic Advertising Works in a Privacy-Centric World w/ Zino Rost van Tonningen, CEO at TyrAds

Thu, 26 Jan 2023 20:58:04 GMT

In this episode we're joined by Zino Rost van Tonnigen, CEO at TyRads. Zino joins us to discuss why he believes programmatic advertising will become even more effective in a future of cookieless marketing.

In this episode we discuss:

Why will programmatic be more effective in a cookieless future?
What is the Google Privacy Sandbox?
How prioritizing first-party data-capture will give you a competitive edge
Why is Google adopting cookieless marketing technolgy?
Why reward and loyalty apps might be about to experience a boom in popularity

Reference on this podcast:

CONNECT WITH ZINO/TYRADS:

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

A Strategic Approach to Influencer Marketing w/ Bradley Hoos, CEO at The Outloud Group

Thu, 19 Jan 2023 19:52:02 GMT

In this episode we're joined by Brad Hoos, CEO of The Outloud Group.

Brad joins us to discuss how to approach influencer marketing strategically, as we cover:

The pressure of influence experience by creators
The parallels between business culture and influencer storytelling
When is right time for a business to focus on influencer marketing?
Do you need a dedicated influencer marketing manager to be successful with influencer marketing?
Which markets are experiencing a saturation of influencer marketing?
BS influencer marketing metrics to avoid

Reference on this podcast:

CONNECT WITH BRAD/THE OUTLOUD GROUP:

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#677 Why Keyword Rankings Are Still a Terrible Measure of SEO Success in 2023

Thu, 12 Jan 2023 18:03:28 GMT

In this episode Scott explores the topic of keyword rankings and why they remain a terrible measure of SEO success in 2023.

This episode is for all the marketers out there that just need a little third-party support in explaining why keyword rankings aren't a good meausre of success and the right way to approach measuring organic search performance.

Do you still work in an environment where you're measured on keyword ranking performance? Need any extra help in demonstrating the right way to measure organic search performance?

Let us know by Tweeting @SiteVisibility or emailing scott.colenutt@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#676 In Conversation with ChatGPT

Thu, 22 Dec 2022 21:59:27 GMT

In this episode we're joined by ChatGPT to discuss topics including:

What is ChatGPT?
How is ChatGPT different from GPT-3?
Why has ChatGPT rapidly gained popularity?
How can marketers use ChatGPT?
What does the future hold for ChatGPT?

... and yes, all responses in today's episode were created entirely using ChatGPT.

Are you using ChatGPT? If so, what are you using it for?

Share your examples with us by Tweeting @SiteVisibility or emailing me: scott.colenutt@sitevisibility.com

Happy holidays all!

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#675 The Power of Handwritten Notes for Building Meaningful Relationships w/ Rick Elmore, Founder of Simply Noted

Thu, 15 Dec 2022 15:01:02 GMT

On this week's episode of the Internet Marketing Podcast, Scott is joined by Rick Elmore, former American football player and Founder and CEO of Simply Noted to discuss the power of handwritten notes for building meaningful relationships.

On the show you'll learn:

How you can scale handwritten notes
How to use handwritten notes when following up with cold traffic
What a Pen Plotter is and how the technology has advanced
How Simply Notes started as a side-hustle
The benefits of handwritten notes over emails or letters etc.
The industries that are more responsive to handwritten notes

CONNECT WITH RICK /SIMPLY NOTED

CONNECT WITH SCOTT:

If you have feedback, you’d like to be a guest, you’d like to recommend a guest or there are topics you’d us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#674 How To Find Your Perfect Sponsorship Partner w/ Sean Connell, Content Director at The Sponsor

Thu, 08 Dec 2022 21:27:47 GMT

In this episode we're joined by Sean Connell, Content Director at The Sponsor and Founder of Sponsor Analytics.

In the episode we discuss:

How is sponsorship different from partnership or influencer marketing?
What are the long term considerations of sponsoring a team or event?
When is a business ready to be a sponsor?
How to find a sponsor that aligns with your business
When is sponsorship not a good idea?

CONNECT WITH SEAN/THE SPONSOR:

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#673 Recommended Tools for Boosting Your Marketing Productivity

Thu, 24 Nov 2022 18:55:23 GMT

In this week's episode I share some of the productivity tools that have become staples in my marketing toolbox in 2022.

They include:

What tools are you using to help with your productivity in marketing? Let us know by Tweeting @SiteVisibility

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#672 How To More Effectively Analyze Google Ads Performance w/ Jeff Greenfield, CEO @ Provalytics

Thu, 17 Nov 2022 18:36:06 GMT

In this episode we're joined by Jeff Greenfield, founder of Provalytics. Jeff joins us to share his thoughts on how marketers can more effectively measure Google Ads performance.

In the episode we discuss:

What really is forecasting in marketing?
Why do you need to look outside of Google Ads to find the data you need to produce better advertising?
Is the AIDA marketing model still relevant?
What is incrementality?
The importance of upper-funnel marketing

REFERENCED ON THIS EPISODE:

[Book] Lemon by Orlando Wood: https://amzn.to/3tE70XF
[Book] Little Bets by Peter Sims: https://amzn.to/3tCsmVh

CONNECT WITH JEFF:

https://provalytics.com/

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#671 Is Twitter Blue Worth It?

Fri, 11 Nov 2022 14:34:15 GMT

Why is Twitter Blue controversial?
What are the main features of Twitter Blue?
Who is Twitter Blue most useful for?

Find out the answers to these questions and more as we explore the benefits of Twitter's recently updated Twitter Blue premium subscription service.

Referenced on this episode:

https://help.twitter.com/en/using-twitter/twitter-blue
https://www.sitevisibility.co.uk/blog/2022/10/21/how-netflixs-new-basic-with-ads-tier-impacts-marketing/

Tweet your thoughts to @SiteVisibility or email me - scott.colenutt@sitevisibility.com

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#670 Three Must-Include Items for your 2023 Marketing Budget

Thu, 27 Oct 2022 15:41:40 GMT

2023 is rapidly approaching and for many of us, that means we're in planning mode. Marketing planning includes the careful art of budgeting.

In this episode, I share the three items not to overlook as part of your 2023 marketing budget.

Are these items in your plans? Are you planning a budget for anything new in 2023?

Let us know by Tweeting us @SiteVisibility or emailing scott.colenutt@sitevisibility.com

Referenced in this episode:

Hosted on Acast. See acast.com/privacy for more information.

#669 How Netflix's New 'Basic with Ads' Tier Impacts Marketing

Thu, 20 Oct 2022 20:48:33 GMT

In this episode I explore the introduction of 'Basic with Ads'. This is Netflix's new subscription tier, rolling out across several countries in November 2022. It's also their public launch into offering advertising space within their streaming platform.

I reflect on how this change could impact marketers and consumers, with an increasing number of platform-specific ad platforms having emerged over the last decade.

I also explore the unescapable questions we now seem to face as consumers and as marketers. How much ad intrusion are we willing to accept? How much are we willing to pay for our privacy?

Let us know your thoughts by Tweeting us @SiteVisibility or emailing me at scott.colenutt@sitevisibility.com

This is the article I reference at the beginning of the podcast from Marketing Week: https://www.marketingweek.com/netflix-ads-sold-out/

See you next week!

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#668 [Live] Marketing Insights from Made by Google 2022

Fri, 07 Oct 2022 00:02:42 GMT

In this episode we join the Made by Google 2022 live stream, as Google unveils the latest information regarding their suite of products from the Pixel family.

I share my live commentary on how the latest devices, features and functionality influences marketing.

Will you be buying the new Pixel watch?

Is the Pixel 7 worth the upgrade?

Are you willing to sacrifice privacy for convenience?

Let us know your thoughts by Tweeting @SiteVisibility or email me at scott.colenutt@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#667 Live LinkedIn Audio Event Test (and why audio events are so damn cool)

Thu, 29 Sep 2022 15:40:26 GMT

I've still got COVID and so it might be a couple of weeks before I start hosting interviews again.

Time to improvise and experiment!

This week I'm hosting a live walkthrough of LinkedIn's new Audio Events functionality and discussing why I'm so keen on audio rooms as a marketing medium.

You can listen to me walkthrough LinkedIn Audio Events during the first ten minutes, or skip to around the mark where I start to discuss why I'm a fan of audio rooms and examples of how they're being used in marketing.

Visit our website for accompanying videos that show the process I'm discussing.

Let me know how you're using audio rooms and if you have any audio marketing related questions by messaging us on Twitter @SiteVisibility, or email me directly at scott.colenutt@sitevisibility.com

See you next week.

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#666 Why You've Got Core Web Vitals All Wrong

Thu, 22 Sep 2022 14:28:23 GMT

I've been hit with COVID for the first time, and so I go solo in this week's episode to discuss Core Web Vitals, specifically, who should be responsible for improving Core Web Vitals performance?

Unsure about Core Web Vitals? You can also listen to our previous episode, Core Web Vitals Simplified, with Marcos Alvarez Martin here.

As a slightly different format to the usual interviews, we're curious as to how you find this style of episode. Please do give us your feedback and let me know if you like the format of these episodes (or not), by emailing me: scott.colenutt@sitevisibility.com or Tweeting us @SiteVisibility.

CONNECT WITH SCOTT:

https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

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#665 [From The Archive] Communicating With Authenticity w/ Christine Michel Carter

Fri, 16 Sep 2022 17:31:53 GMT

I'm back next Thursday with new episodes of the podcast, but this week I wanted to re-release one of my favourite podcasts from our archives.

This is a conversation I had with Christine Michel Carter around 18 months ago on the topic of communicating with authenticity. It's a timely episode for me to revisit personally, but I think the principles and stories Christine shares are applicable and relatable to many of us. Enjoy the episode and see you next week!

In this episode we discuss:

How Christine commits to authenticity in her writing and how writers, journalists, and marketers can too
Using feedback from your audience and vulnerability in your writing to improve your communication
The best way to approach and work with influencers
The current state of authenticity and social media
Examples of people and brands that do a great job of leading with authenticity

Referenced on this episode:

[Book] Mom AF by Christine Michel Carter
[Book] Not Just Black and White by Dr. Anni Reinking
[Article] The Complete Guide to Generation Alpha, The Children of Millenials by Christine Michel Carter
[YouTube Channel]: Dhar Mann
Grammarly writing assistant
Help a Reporter Out
Trello

CONNECT WITH CHRISTINE:

CONNECT WITH SITEVISIBILITY:

Hosted on Acast. See acast.com/privacy for more information.

#664 [From The Archive] Why It Might Be Time To Scrub Your Email List: Interview with Neil Patel

Thu, 08 Sep 2022 11:23:51 GMT

On this week's show, with our host Scott Colenutt currently on annual leave (and back with a new show next week), we're looking back on a classic episode, a blast from the past if you will, with Neil Patel discussing email marketing and why it might be time to scrub your email list. On top of that, Neil also discusses the topic of podcasting analytics and provides his predictions for where SEO is heading in the near future. Was he right? Only one way to find out!

On the show you’ll learn:

Why email marketing isn’t dead
Why email marketing is a great way to build traffic to your site
Why it might be time to scrub your email list
Why podcasting analytics is a tricky subject
Why Neil believes Libsyn provides the best podcast analytics data
Neil's predicitions for where SEO is headed

Plus Neil provides his top tip/key takeaway for the audience.

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#663 Leaning Into Failure with Todd Duncan, Founder of The Duncan Group

Thu, 18 Aug 2022 15:20:03 GMT

In this episode we're joined by Todd Duncan, author and founder of The Duncan Group. Todd has authored 17 books on the topics of business, management, coaching and sales and joins us in this episode to discuss the topic of failure.

In the episode we discuss:

Why failure is needed to succeed
The role of mentors have in understanding failure
Dealing with the pressure of perfectionism
Questions to ask yourself when you experience failure
The balance of high tech, high trust and high touch

REFERENCED ON THIS EPISODE:

[Book] Marketing Rebellion by Mark W. Schaefer: https://amzn.to/3wfZEv7
[Book] High Trust Selling by Todd Duncan: https://amzn.to/3PMILzj

CONNECT WITH TODD:

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#662 Should You Host an In-Person or Virtual Event? w/ Jon Kazarian, CEO of Accelevents

Thu, 11 Aug 2022 15:19:50 GMT

In this episode we're joined by Jon Kazarian, CEO of Accelevents. Jon joins us to talk through recent developments in the industry and how to choose between hosting virtual, hybrid and in-person events.

In the episode we discuss:

How Jon built his first technology product in the events industry
How event technology needs changed because of the pandemic
How businesses are gamifying events to encouraging attendee engagement
How Accelevents priortise product feature rollouts
Changing skills needs for event organisers
How success metrics differ for virtual and in-person events

CONNECT WITH JON/ACCELEVENTS

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#661 Lessons in Crisis Management from a Ukrainian Marketing Agency w/ Vlad Braganets & Dmitrii Piskarev of Netpeak

Fri, 05 Aug 2022 00:57:33 GMT

In this episode we're joined by Vlad Braganets (Head of Partnerships) & Dmitrii Piskarev (CEO) of Netpeak. Netpeak is a marketing agency and software development company, based out of Ukraine.

Vlad and Dmitrii join us to share their lessons and experiences from the last 6 months, since the start of the war on Ukraine.

In the episode we discuss:

How communication was managed across 300 employees during the first weeks of invasions on Ukraine
How they ensure that employees have psychological support
How they keep communication clear and consistent across employees
How communication with clients, colleagues and partners has changed
The financial impact the war has had on Netpeak
Changes to Netpeak's business model
How employee self-development has been impacted

CONNECT WITH NETPEAK, VLAD OR DMITRII:

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#660 What's Different About SEO for SaaS Companies? w/ George Chasiotis, Managing Director of Minuttia

Thu, 28 Jul 2022 15:13:28 GMT

***This episode is sponsored by The Lovie Awards. Presented by the Webbys - The Lovie Awards was founded to honour the best of the Internet in Europe. Enter by the 5th of August 2022 at https://lovieawards.com/.***

In this episode we're joined by George Chasiotis, Managing Director of Minuttia. Minuttia specialise in organic growth for b2b SaaS companies and in today's episode we discuss:

What should managers do before rolling out SEO tools for their team?
How to sell SEO to SaaS startup investors
Are agencies responsible for educating prospects about SEO?
What's different about SEO for SaaS companies in comparison to other industries?
What's better than focusing on marketing your product's features?
6 key factors in producing effective topic clusters

REFERENCED ON THIS EPISODE:

CONNECT WITH GEORGE/MINUTTIA:

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#659 Generating High-Quality Leads via Social Media w/ Chris Smith, Author of The Conversion Code

Fri, 22 Jul 2022 22:14:49 GMT

In this episode we're joined by Chris Smith, Author of The Conversion Code and Co-Founder of Curaytor.

In his early career, Chris worked with billionaires Dan Gilbert and Lou Pearlman - experience that helped him springboard into success in roles including working for a billion-dollar publicly traded company and a startup that was acquired for nine-figures. He's since co-founded Curaytor, growing the company to eight figures in recurring revenue.

In this episode we discuss:

Being mindful of the pressure that customers feel when talking to salespeople
Why Human Businesses Win
Using email to provide additional value for customers
Inspiration that salespeople can take from GaryVee

RESOURCES

[Chrome Extension] Download Chris' recently released Chrome Extension, 'SAMI - Sales and Marketing Inspiration' from the Chrome Web Store.

[AMAZON UK] The Conversion Code: https://amzn.to/3PuJe9T

[AMAZON US] The Conversion Code: https://amzn.to/3oq4t0I

CONNECT WITH CHRIS:

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#658 How To Gain Attention and Trust from Students w/ Dave Burgman, CEO & Founder of The Raptor Group

Thu, 14 Jul 2022 18:22:50 GMT

In this episode we're joined by Dave Burgman, CEO & Founder of The Raptor Group. David is an experienced marketer who founded the student marketing agency, The Raptor Group. After founding the company in 2016, they quickly secured business from global, disruptor brands such as Deliveroo and Uber.

In this episode we discuss:

How The Raptor Group attracted the interest of brands including Deliveroo. Uber and Tinder
How to effectively work with student ambassadors
How student nightclub promotions have evolved since 2017
How protective are US 'disruptors' of their brand when entering the UK market?
Is a brand purpose more important than utility?

CONNECT WITH DAVE/THE RAPTOR GROUP:

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#657 What is SEO Branding? w/ Mordy Oberstein, Head of SEO Branding at Wix

Thu, 07 Jul 2022 17:14:34 GMT

In this episode we're joined by Mordy Oberstein, Head of SEO Branding @ Wix.

Mordy is an experienced marketer, having worked with Rank Ranger, SEMRush and currently oversees SEO Branding at Wix. In the episode we break down what SEO branding is, the overlap between SEO and branding, and we surface Mordy's advice on how to excel in this marrying of two important marketing disciplines.

In this episode we discuss:

What is SEO branding?
Why brands need to move beyond copycat content
Does Wix consider brand management for other marketing disciplines?
How to priortise your efforts on topics that communities care about
How does Wix prompt feedback from the SEO community?

CONNECT WITH MORDY/WIX:

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#656 How To Find The Right Words w/ Rin Hamburgh, Founder of Rin Hamburgh & Co.

Fri, 01 Jul 2022 16:55:28 GMT

In this episode we're joined by Rin Hamburgh, Founder of Rin Hamburgh & Co. to discuss the art of copywriting.

In this episode we discuss:

The characteristics that Rin looks for when hiring copywriters
Why listening skills provide a great foundation for expert copywriting
The difference between content optimisation and copywriting
What is 'quality content'?
How to measure the impact of copywriting

CONNECT WITH RIN:

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#655 Executing a Hypergrowth Content Strategy w/ James Scherer, VP of Growth at Codeless

Thu, 23 Jun 2022 23:26:52 GMT

In this episode we're joined by James Scherer, VP of Growth at Codeless. James joins us to discuss the importance of content strategy, the difference between content strategy and content production, and how to craft a content strategy that will deliver sustained organic search performance.

In this episode we discuss:

The difference between content strategy and content tactics
The critical role of patience in content strategy
How to sell the value of content strategy
What elements make up a content strategy?
The 'pillar and post' approach to content strategy

Referenced on this episode:

CONNECT WITH JAMES/CODELESS:

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#654 Tips for Influencer Marketing Success in the Fashion Industry w/ Alison Bringé, Chief Marketing Officer at Launchmetrics

Fri, 17 Jun 2022 22:51:46 GMT

In this episode we're joined by Alison Bringé, Chief Marketing Officer at Launchmetrics. Alison is a fashion enthusiast, and experienced marketer, with prior experience working with major fashion organisations IMG Fashion and Net-a-Porter. In this episode, Alison shares her influencer marketing tips for fashion, luxury and beauty brands.

In the episode we discuss:

The story of how Launchmetrics worked with designer Negris Lebrum to bring a branded collection to the runway at NYFW
How big data is influencing the fashion industry
What marketing metrics do fashion brands care about?
How important is traditional media placements for luxury brands?
Using the 'voices' framework to drive a strategic approach to your influencer marketing
How can luxury fashion brands successfully work with micro influencers?
Why marketers should study Dior's approach to influencer marketing
Why it can pay to provide influencers with unique experiences instead of just fees

Referenced on this episode:

[Report] The State of Influencer Marketing 2020 by Launchmetrics: https://www.launchmetrics.com/resources/whitepapers/influencer-marketing-report-2020
How CMOs Can Set Better Strategies In The Digital Era: https://www.forbes.com/sites/forbescommunicationscouncil/2022/05/10/how-cmos-can-set-better-strategies-in-the-digital-era/?sh=d4dc57552ff9
The Value Of Digital Transformation And Collaboration In Fashion, Luxury And Beauty: https://www.forbes.com/sites/forbescommunicationscouncil/2021/10/01/the-value-of-digital-transformation-and-collaboration-in-fashion-luxury-and-beauty/?sh=f4f6fd543cb0
What is Brand Performance and why is it so Important?: https://www.launchmetrics.com/resources/blog/what-is-brand-performance

CONNECT WITH ALISON/LAUNCHMETRICS:

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#653 Focusing on Concept before Content in Podcasting w/ Niall Killeney Taylor, Head of Creative Production at Cue Podcasts

Thu, 09 Jun 2022 19:40:34 GMT

In this episode we're joined by Niall Killeney Taylor, Head of Creative Production at Cue Podcasts. Today we talk about all the things you should consider before launching a podcast, taking inspiration from Niall's experience as both a podcast producer and enthusiast.

In this episode we discuss:

Is creativity impacted by remote podcasting?
What can we learn from LA comedy podcasts?
What impacts the cost of podcasting?
The benefits of series based podcasting
Niall's favourite examples of podcast formats and concepts

Referenced on this episode:

CONNECT WITH NIALL/CUE PODCASTS:

CONNECT WITH SITEVISIBILITY:

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#652 2022 Social Media Trends w/ Cat Anderson, Head of Marketing EMEA at Sprout Social

Thu, 26 May 2022 10:21:36 GMT

In today's episode we're joined by Cat Anderson, Head of Marketing EMEA at Sprout Social. Sprout Social has just published their second annual UK & Ireland Index Report, surfacing the latest trends in social media marketing and consumerism.

In this episode we discuss:

How Sprout Social create their annual Index Report
What are the preferred methods of customer service communication in the UK & Ireland?
Why have businesses in the UK and Ireland been slow to adopt messaging solutions like WhatsApp to support customer service?
Are businesses asking too much of social media managers?
Are brands aligned with consumers with respect to the integration of AR, VR and Metaverse functionality?

Referenced on this episode:

The 2022 Sprout Social Index Report, UK & Ireland: https://sproutsocial.com/insights/data/uk-ireland-social-media-trends-2022/
The 2022 Sprout Social Index Report, US: https://sproutsocial.com/insights/data/social-media-trends-2022/

CONNECT WITH CAT/SPROUT SOCIAL:

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#651 How To Use Sales Automation Without Being Salesy w/ Kevin Snow, CEO of Time on Target

Thu, 19 May 2022 11:23:20 GMT

In today's episode we're joined by Kevin Snow, CEO of Time on Target. Kevin joins us to share his advice on how to use automation in sales roles, without being considered too 'salesy'.

*LISTENER GIFT*

Text 'Sell Smarter' to 1 612 429 4298 you'll receive Kevin's tried and trusted questions that will help you map out your client's buying process and a guide for the content that's most effective in each stage of the sales process.

In this episode we discuss:

Seeking closure and not the close
The two most important skills required in modern sales roles
Where automation should and shouldn't be used in sales
How to surface authenticity in automated emails

Referenced on this episode:

CONNECT WITH KEVIN:

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If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

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#650 Modern Principles of Successful Storytelling in Business w/ Andreas Loizou, Author of The Story is Everything

Thu, 12 May 2022 19:47:24 GMT

In this episode we're joined by business storytelling specialist, Andreas Loizou. Andreas is an author, lecturer and founder of Margate Bookie, 'The Friendly Litfest by the sea'.

Andreas has just released his new book, 'The Story is Everything: Mastering Creative Communication for Business', and joins us to discuss:

The dangers in writing too early
The pros and cons of documenting your storytelling journey
What is neurorestriction?
Have the fundamentals of storytelling changed?
The benefits of having a feedback buddy
Principles to apply for successful storytelling in business

Referenced on this episode:

[BOOK - Amazon UK] The Story is Everything: Mastering Creative Communication for Business, by Andreas Loizou: https://amzn.to/3LaBfLW
[BOOK - Amazon US]: The Story is Everything: Mastering Creative Communication for Business, by Andreas Loizou: https://amzn.to/37EkJWY

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If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

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#649 Levelling Up Your Topic Clustering with Skyler Reeves, CEO of Ardent Growth

Thu, 05 May 2022 14:56:26 GMT

In this episode we're joined by Skyler Reeves, CEO of Ardent Growth. Skyler has a background in computer science and has spent many years applying the principles of graph theory to content strategy, helping to build topic clustering software that's central to the success of Ardent Growth.

In this episode, we discuss:

How Skyler's background in computer science shaped his approach to topic clustering
What are the benefits of topic clustering?
What's the role of a content strategist with respect to topic clustering?
The biggest obstacle when scaling content strategy
How to approach keyword research for emerging topics, trends or new industries

Referenced on this episode:

CONNECT WITH SKYLER:

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If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

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#648 Lessons from 80s TV Advertising That You Can Still Apply Today, w/ Luke Cairns, Head of Production at Hightower Video

Thu, 28 Apr 2022 14:25:59 GMT

In this episode we're joined by Luke Cairnes, Head of Production at Hightower Video. Luke is a video historian, and being born 1979, looks back fondly on classic TV adverts from the 80s.

In this episode we discuss nostalgia, 80s video production techniques that can still be applied today, and everything we're happy to leave in the past including:

Early forms of influencer marketing in 80s TV ads
TV advertisers that became filmmakers
How creative freedom has changed for videographers since the 80s
Concepts and principles from 80s TV ads that can still be applied today (and those that should be left behind!)

Referenced on this episode:

Dunlop 'Tested for the Unexpected' ad: https://www.youtube.com/watch?v=NLWWtgqDG2M&ab_channel=Leodegan
Levi's 'Laundrette' ad: https://www.youtube.com/watch?v=wT4DR_ae_4o&ab_channel=MarcelVisser
Cinzano 'Airline' ad: https://www.youtube.com/watch?v=rkjidE0WnAI
Red Rock Ciders ads w/ Leslie Nielsen: https://www.youtube.com/watch?v=7hqwBR8jzK4&ab_channel=headbang0r
Verizon ad directed by Michael Bay: https://www.youtube.com/watch?v=yj9yt1M7S-8&ab_channel=GeniusKingdomMovies
Hovis Bike ad by Ridley Scott: https://www.youtube.com/watch?v=6Mq59ykPnAE&ab_channel=carltonreid
United Colors of Benetton ad from 1986: https://www.youtube.com/watch?v=hLWidCllIgY&ab_channel=ewjxn

CONNECT WITH THE LUKE/HIGHTOWER VIDEO:

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If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

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#647 Modern Email Marketing That Won’t Make You Feel Sick w/ Rob & Kennedy, Founders of Email Marketing Heroes

Thu, 21 Apr 2022 13:53:47 GMT

In this episode we're joined by professional hypnotist (Rob) and mind-reader (Kennedy), who are collectively known as the Email Marketing Heroes.

Rob and Kennedy join us to discuss how they leverage their expertise in hypnosis, mind-reading, and entertainment to forge successful careers in email marketing.

In this episode, we discuss:

How Rob & Kennedy found their way into the world of email marketing via show business
What is ethical persuasion?
What is the advantage of copywriting over other formats such as video and audio?
Grubby email marketing techniques to avoid
What's more important than the subject line when with respect to email open rates?
Techniques to help reduce the friction of writing frequently
How to utilise the S L O framework

Referenced on this episode:

Dean Jackson's 'Super Signature': https://fortheinterested.com/how-a-super-signature-can-make-your-emails-more-powerful/
The Email Marketing Show: https://www.emailmarketingheroes.com/podcast/
The League - Email Marketing Membership: https://get.emailmarketingheroes.com/league
*Exclusive Listener Download*: 12 Creative Ways to Get More Clicks with the Next Email You Send: https://emailmarketingheroes.com/imp

CONNECT WITH THE EMAIL MARKETING HEROES:

https://emailmarketingheroes.com/

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CONNECT WITH SITEVISIBILITY:

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

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#646 How To Successfully Slack-Off w/ Michael Arnold, Author of 'Slacking Off'

Thu, 14 Apr 2022 09:55:29 GMT

In this episode we're joined by Michael Arnold, author of 'Slacking Off: A Successful Way to Work From Home'. Mike joins us to expand on some of the key topics featured in his book, and shares some of his secrets in successfully working from home for over 17 years.

In this episode, we discuss:

The impact that working from home has on comradery
What can contribute to lower energy levels when working from home?
How journaling helps with productivity
Overcoming the fear of saying 'no' to people

Referenced on this episode:

[Book] The Four-Hour Work Week by Tim Ferriss: https://amzn.to/3rjJ5Mb
[Book] Slacking Off: A Successful Way to Work From Home by Michael Arnold: https://amzn.to/3EccCNb

CONNECT WITH MIKE:

https://www.facebook.com/SlackOffAtHome/

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If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

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#645 Mastering The Art of Storytelling on Podcasts, w/ Jeremy Ryan Slate, CEO of Command Your Brand

Thu, 07 Apr 2022 19:10:46 GMT

In this episode we're joined by Jeremy Ryan Slate, CEO of Command Your Brand. In addition to being CEO of one of the world's leading podcast booking agencies, Jeremy is a seasoned podcaster, having published nearly 1000 episodes of 'The Create Your Own Life Show'. He shares with us his lessons in storytelling, derived from thousands of hours spent interviewing the world's peak performers.

In this episode, we discuss:

Can overpreparation can kill a good story?
How to use silence to your advantage in interviews
Questions that help surface a guest's best stories
How long does it take before the true benefits of podcasting start to pay off?
How to gain trust from listeners

Referenced on this episode:

https://krisp.ai/
https://www.noagendashow.net/
https://www.jumblethink.com/podcast
[Book] Unremarkable To Extraordinary by Jeremy Ryan Slate: https://getextraordinarybook.com/

CONNECT WITH JEREMY/COMMAND YOUR BRAND:

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If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

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#644 How To Integrate AI In Your Sales & Marketing Strategy, w/ Katie King, CEO of AI in Business

Thu, 31 Mar 2022 14:38:51 GMT

In this episode we're joined by Katie King, CEO of AI in Business. Katie has authored two books on the developments of AI in marketing and business. She released 'Using Artificial Intelligence in Marketing' in 2019, before recently following up with 'AI Strategy for Sales and Marketing'.

***Listener Discount*** To get 20% off Katie's latest book, 'AI Strategy for Sales and Marketing', use the code PMK20 during checkout at koganpage.com.

In this episode, we discuss:

Can you developer a career in AI if you don't have a technical background?
What is an AI summer?
The argument for why you should be considering investing in AI solutions before it's too late
Why business investment in AI training is essential
The benefits of AI agility for small and medium businesses
Is AI reframing what it means to be creative?

Referenced on this episode:

CONNECT WITH KATIE/AI IN BUSINESS:

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If you have feedback or you'd like to be a guest, please send this to marketing@sitevisibility.com

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#643 How To Innovate While Retaining Focus on Your Core Business w/ Tendayi Viki, Associate Partner at Strategyzer

Thu, 24 Mar 2022 17:28:19 GMT

In this episode we're joined by Tendayi Viki, Associate Partner at Strategyzer. In addition to his work at Strategyzer, Tendyai has authored two books on innovation, 'The Corporate Startup' and 'Pirates in the Navy'.

Tendayi also co-designed the 'Pearson's Product Lifecycle', an innovation framework that won the Best Innovation Program 2015 at the Corporate Entrepreneur Awards in New York.

In this episode, we discuss:

How far in advance is 'the future'?
The difference between creativity and innovation
The importance of structure in creative processes
What are 'Pirates in the Navy'?
What is innovation philosophy?
The difference in cultivating innovation in start-ups vs large corporations
Should everyone in a company be responsible for innovation?

Referenced on this episode:

[Book] The Corporate Startup by Tendayi Viki: https://amzn.to/3unOQJH
[Book] The Lean Product Lifecycle by Tendayi Viki: https://amzn.to/3NmHNcL
[Audiobook] Pirates in the Navy by Tendayi Viki: https://amzn.to/3tE0NvM

CONNECT WITH TENDAYI/STRATEGYZER:

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If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

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#642 How To Grow Faster on Amazon w/ Seth Hurd, CEO of Brand Expand

Thu, 17 Mar 2022 12:00:03 GMT

In this episode we're joined by Seth Hurd, CEO of Brand Expand. Seth was a third-party Amazon seller between 2015 and 2021, before existing his Amazon business for 7-figures. During this period Seth also launched eCommerce consultancy and software, Brand Expand.

Seth joins us to share his advice on how to accelerate your growth on Amazon and other eCommerce selling platforms.

In this episode, we discuss:

How Seth grew his first Amazon business from an investment of $1000 to a 7-figure exit in the space of 5 years
Is growing a 7-figure business on Amazon as achievable now as it was in 2015?
What are the biggest challenges faced when selling on third-party platforms?
The concept of firing bullets before cannons when attempting to validate your Amazon business ideas
Do you have to have a paid advertising budget when launching a business on Amazon?
The fundamentals of successful product listing pages
How important are videos in product listings on Amazon?

Referenced on this episode:

[Book] The Four Hour Work Week by Tim Ferriss: https://amzn.to/3KIhnjO
https://www.helium10.com/project-w/
[Book] The Everything Store by Brad Stone: https://amzn.to/3IenhY6
[Book] Good To Great by Jim Collins: https://amzn.to/36mqeJ6

CONNECT WITH SETH/BRAND EXPAND:

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If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

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#641 How To Launch a Cryptocurrency in 2022 w/ Mike Fiebig, Co-Founder of Koda Cryptocurrency

Thu, 10 Mar 2022 12:14:26 GMT

In this episode we're joined by Mike Fiebig, Co-Founder of Koda Cryptocurrency. Mike comes from a traditional finance and investment background, and started to learn about cryptocurrencies in 2017. In 2021 he joined Koda Cryptocurrency, a new-to-market cryptocurrency that is the native token for the SummitSwap asset platform.

In this episode, we discuss:

How to best learn about cryptocurrencies
How to build trust in the crypto market
How to plan the launch of a cryptocurrency
Obstacles faced when launching a cryptocurrency

CONNECT WITH MIKE/KODA:

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If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

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#640 How To Succeed In Affiliate Marketing in 2022 with Dominick Keenan, VP of Sales at ClickBank

Thu, 03 Mar 2022 14:39:48 GMT

Dominick Keenan has been involved in affiliate marketing for over a decade and in this episode he shares his expertise on how businesses can set themselves up for success with affiliate marketing in 2022.

In this episode, we discuss:

What is the difference between affiliate marketing, partnership marketing and influencer marketing?
The impact of the pandemic on the affiliate marketing industry
Affiliate tracking methods in 2022
What are the foundations businesses need in place to be successful with affiliate marketing?
How to be a great affiliate manager
The importance of affiliate sales pages
What can cause affiliate campaigns to fail?

Referenced on this episode:

CONNECT WITH DOMINICK/CLICKBANK:

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If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover on the podcast, please send this to marketing@sitevisibility.com

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#639 How To Use Podcasting To Build Your Personal Brand with Maxwell Ivey, Host of the 'What's Your Excuse?' podcast

Thu, 24 Feb 2022 20:00:45 GMT

In this episode we're joined by Maxwell Ivey, Host of the 'What's Your Excuse?' podcast. Max is also an author, blogger, podcast publicist and founder of the 'What's Your Excuse?' podcast network. Max is visually impaired and regularly on topics related to inclusiveness and accessibility.

In this episode, we discuss:

Max' evolution from blogger, to podcaster to network host
Why have larger corporations become so interested in utilising podcasting to support their business growth?
How important is editing when launching a podcast?
The challenges faced by podcast publicists
The unexpected benefits of podcasting

Referenced on this episode:

https://podfestexpo.com/
https://podmatch.com/
https://www.blogtalkradio.com/
https://computersfortheblind.org/
[Book] Big Magic by Elizabeth Gilbert: https://amzn.to/3Ik6N1y
https://pod.co/the-advertising-hour/15-a-conversation-carousel-with-maxwell-ivey-a-k-a-the-blind-blogger

CONNECT WITH MAX:

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If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

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#638 How To Scale Your Facebook Ads in 2022 w/ Paul Rakovich, Founder of Clicks and Clients

Thu, 17 Feb 2022 20:32:05 GMT

In this episode we're joined by Paul Rakovich, Founder of Clicks and Clients. Paul has over a decade of experience in paid advertising, working his way up to securing $1 million per month ad clients and being listed in the Inc 500 fastest-growing companies list.

In this episode, we discuss:

Can you expect the same level of return from Facebook Ads as you could 5 years ago?
How Clients and Clicks secured their first $1million per month Facebook Ad client
Lessons learned from managing $1million Facebook Ad clients
The differences in working with $5k, $10k and $100k per month Facebook Ad clients
What triggers should determine when you consider scaling up Facebook Ads?
How to practically scale up your Facebook advertising

CONNECT WITH PAUL/CLICKS AND CLIENTS:

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If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

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#637 How To Generate Demand Using Shared Experiences w/ Julius Solaris, VP of Marketing Strategy at Hopin

Thu, 10 Feb 2022 14:00:12 GMT

In this episode we're joined by Julius Solaris, VP of Marketing Strategy at Hopin. Julius is a seasoned events professional, having previously founded and exited EventMB (sold to Skift in 2019) and Showthemes. Julius joined the event technology platform, Hopin during 2021, at a time where it became the fastest growing European startup of all time.

In this episode, we discuss:

How did Hopin become Europe's fastest growing startup of all time?
The benefits of hybrid events
How the events industry has changed during the pandemic
What event technology helps to facilitate shared experiences?
What data is available to event hosts that enables them to improve live experiences?

Referenced on this episode:

CONNECT WITH JULIUS/HOPIN:

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If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

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#636 How To Build a Successful App with John Driscoll, CEO of Naked Development

Thu, 03 Feb 2022 20:55:44 GMT

In this episode we're joined by John Driscoll, CEO of Naked Development. Naked Development has built 400 apps over the last 13 years and John joins us to share his advice on how to build apps that satisfy clients and users alike.

***Listener note: Apologies for the drop in audio quality that's present in some parts during the last 10 minutes. Some unexpected echo features that wasn't present during recording and was difficult to completely edit out***

In this episode, we discuss:

Is it more enjoyable building apps for large corporations or startups?
How can you validate an app idea?
How to secure funding from investors for your app
Why the first 3 months of an app build is crucial to its long term success
Is influencer marketing a useful strategy for app promotion?

CONNECT WITH JOHN/NAKED DEVELOPMENT

https://nakeddev.com/

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#635 How To Start a Partner Marketing Program with Tyler Wagner, Founder of Authors Unite & Infinite Partnership System

Thu, 20 Jan 2022 20:40:48 GMT

In this episode we're joined by Tyler Wagner, Founder of Authors Unite & Infinite Partnership System.

Tyler joins us to share his story on how he grew Authors Unite into a 7-figure business without spending money on paid advertising. His secret - building a huge network of over 10,000 reliable and respected partner relationships.

In this episode, we discuss:

How Tyler runs two businesses in under 10 hours a week
How Tyler built his first company 'Authors Unite' into a 7-figure company without paid advertising
How Tyler built a partner network of over 10,000 partners using just Google and LinkedIn Sales Navigator
The skills required to be successful in executing a partner marketing program
How to start and scale your first partner marketing program

Referenced on this episode:

https://basecamp.com/
https://www.pipedrive.com/
The 4-Hour Work Week by Tim Ferriss: https://amzn.to/3FLzRNs
LinkedWorking by Lewis Howes: https://amzn.to/3qLB2YJ

CONNECT WITH TYLER:

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If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

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#634 How To Find The Magic in Your Marketing Team w/ Marketing Consultant, Tim Parkin

Thu, 13 Jan 2022 16:13:56 GMT

In today's episode we're joined by marketing consultant, podcaster and 'professional level amateur' magician, Tim Parkin.

Tim joins us to share his advice on how you can find the magic in your marketing teams.

In this episode, we discuss:

How to unify teams and align them with your long term business plans
The unique factors that impacts the alignment of marketing teams
How the art of misdirection can apply to marketing
What can distract marketing teams when they're on the journey of trying to achieve a long-term goal?
How to surprise and delight your marketing teams
Are morale and momentum different things?

Referenced on this episode:

CONNECT WITH TIM:

Text "Grow" to 8443113200 to gain access to Tim's marketing vault
https://www.linkedin.com/in/marketing-consultant-tim-parkin/
https://www.timparkin.com/

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#633 What Do You Learn from an MBA? with Sabrina Chevannes, Managing Director of Complex Creative

Fri, 07 Jan 2022 19:51:42 GMT

In this episode we're joined by Sabrina Chevannes, Managing Director of Complex Creative. Sabrina is an International Chess Master, Chess Tutor, Author, Business Owner, WordPress Specialist, member of MENSA, and she recently completed an Executive MBA in Business Administration.

Sabrina joins us to discuss her thoughts on self-development within creative industries, self-learning vs further education and lessons she's applied to her creative agency from a recently completed MBA.

In this episode, we discuss:

The challenges of finding business mentors
What are the benefits of being a business mentor?
How companies can encourage a culture of knowledge sharing
How formal education and self-learning can work together
The potential benefits of MBAs for business owners

Referenced on this episode:

CONNECT WITH SABRINA/COMPLEX CREATIVE:

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If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

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#632 How To Integrate Direct Mail with Digital Marketing w/ Dave Fink, CEO of Postie

Thu, 23 Dec 2021 12:50:25 GMT

In this episode we're joined by Dave Fink, CEO of Postie, to discuss how to successfully integrate direct mail and digital marketing.

In this episode, we discuss:

If it is easy to apply digital marketing skills to the discipline of direct mail advertising?
Whether purpose-driven brandsare more open to utilising direct mail marketing?
How difficult it is to track the success of direct mail campaigns?
What can prevent SMEs from adopting sophisticated direct mail advertising?
What lessons you can take from digital marketing and apply to direct mail?

CONNECT WITH DAVE/POSTIE:

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If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

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#631 Driving Massive Growth With Micro Influencers w/ David Morneau, Co-Founder at inBeat Agency

Thu, 16 Dec 2021 11:02:22 GMT

In this episode we're joined by David Morneau, Co-Founder at inBeat Agency. David joins us to share his advice on how to be successful with micro-influencer marketing.

In this episode, we discuss:

How inBeat agency pivoted their agency to develop a micro influencer marketing service offering during the pandemic
The criteria used by inBeat agency to identify microinfluencers
What is a nano-influencer?
How to choose microinfluencers to work with
How to best measure the success of micoinfluencer marketing

Referenced on this episode:

https://www.inbeat.co/

CONNECT WITH DAVID/INBEAT AGENCY:

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If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

F3qHBrD8ua6FMFgko9DD

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#630 How To Successfully Promote Your Commitment to Sustainability w/ Pete Martin, Head of Strategy at Always Be Content

Thu, 09 Dec 2021 22:00:18 GMT

In this episode we're joined by Pete Martin, Head of Strategy at Always Be Content. Pete shares with us his thoughts on how businesses can best support and promote their commitment to sustainability and eco-friendliness, without being accused of greenwashing.

In this episode, we discuss:

The role marketers have in distilling and promoting important scientific messages related to sustainability
How can businesses avoid being accused of greenwashing?
Why it's important for marketers to focus on the benefits of sustainability
How learning about sustainability can propel the careers of future CMOs
The Club biscuit problem!

Referenced on this episode:

CONNECT WITH PETE/ALWAYS BE CONTENT:

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CONNECT WITH SITEVISIBILITY:

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

5quC7oHa3X561HWdA1zO

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#629 The Pros and Cons of Fully Remote Teams w/ William Gadsby Peet and Paul Perry, Co-Founders of Literal Humans

Thu, 25 Nov 2021 22:11:15 GMT

In this episode we're joined by William Gadsby Peet and Paul Perry, Co-Founders of Literal Humans.

William and Paul launched their agency in early 2020, right at the start of the pandemic. In this episode, they discuss how they were able to successfully grow an agency during this period, and why they attribute the remote working model to be such a critical component of their success to date.

In this episode, we discuss:

Just how difficult was it to launch a marketing agency at the beginning of the pandemic?
How the nature of Literal Human's business model lessened the risk of launching during the pandemic
Do top-talent now expect remote working flexibility?
How has remote working impacted creative processes?
Should marketing agencies expect freelance rates to rise?

CONNECT WITH WILLIAM, PAUL & LITERAL HUMANS:

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If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

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#628 Using SaaS Software To Surface SEO Quick Wins w/ Martin Hayman, Co-Founder of Twylu & RankCaddy

Thu, 18 Nov 2021 19:11:59 GMT

In this episode we're joined by Martin Hayman, Founder of Wild Sprout, Co-Founder of the organic search tools 'Twylu' and 'RankCaddy', and author of the book 'The Organic Advantage'.

Martin worked at SiteVisibility back in the early 2010s and has continued to work with SiteVisibility as a consultant under his 'Wild Sprout' umbrella. In recent years, Martin has ventured into the world of building SaaS software, with his SEO tools Twylu and RankCaddy.

In this episode, we discuss Martin's journey from in-house marketer through to SEO consultancy and his more recent ventures in SaaS product development.

In this episode, you'll learn:

How Martin built his first SEO SaaS products
How the pandemic has impacted Martin's outlook on work and the development of Twylu and RankCaddy
How to build the identification of quick SEO wins into your marketing routine
The importance of focusing on SEO fundamentals and avoiding shiny object syndrome
9 of Martin's favourite SEO quick wins to help boost your organic performance

Referenced on this episode:

[Martin's book] The Organic Advantage: https://amzn.to/3Duziat
https://surferseo.com/
https://ahrefs.com/
https://www.clickflow.com/

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If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#627 How eLearning Is Evolving w/ John Helmer, Host of The Learning Hack Podcast

Thu, 11 Nov 2021 16:03:22 GMT

In this episode we're joined by eLearning writer, podcaster and all-around enthusiast, John Helmer.

John hosts two popular podcasts on learning ('The Learning Hack Podcast' and 'Great Minds on Learning') and has applied his learning to his portfolio career that has also included being a novelist, musician and marketing consultant.

In this episode, you'll learn:

Why it's helpful to distinguish between short-term and long-term learning
Where did eLearning, as we know it today, start?
When was the Cambrian Explosion of eLearning?
What is space repetition and why is it important?
The difference between content marketing and thought leadership
How marketers can best support eLearning sales teams

Referenced on this episode:

[Book] The Friendly Orange Glow by Brian Dear: https://amzn.to/3064ZrE
The Ebbinghaus Forgetting Curve: https://www.psychestudy.com/cognitive/memory/ebbinghaus-forgetting-curve

CONNECT WITH JOHN:

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If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#626 The Do’s and Absolute Don’ts of Building a Business on Amazon w/ Carolyn Lowe, CEO & Co-Founder of ROI Swift

Thu, 04 Nov 2021 10:17:21 GMT

In this episode we're joined by ROI Swift CEO & Co-Founder, Carolyn Lowe. Carolyn recently released the book, 'Business Growth Do's and Absolute Don'ts: Applied Wisdom from My Work with Dell, Costco, Amazon, and Multiple Start-ups'. We take the key themes from the book and apply them to growing Amazon based businesses.

In this episode, you'll learn:

The pros and cons for agency marketers in helping emerging brands to grow
If it's possible to build a brand on Amazon?
The marketing features of Amazon that you can't get anywhere else
Carolyn's tips for enhancing product listing pages
The importance of creating product videos for Amazon
How to avoid being suspended for review manipulation
How Amazon's 'Subscribe & Save' subscriptions impact your customer retention

Referenced on this episode:

https://sku.is/
https://www.techstars.com/
https://www.capitalfactory.com/
Carolyn's book, 'Business Growth Do's and Absolute Don'ts' on Amazon UK: https://amzn.to/2ZUKmyR and Amazon US: https://amzn.to/2Yc1Ndr

CONNECT WITH CAROLYN:

https://roiswift.com/

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#625 How To Execute The Rank & Rent SEO Method w/ Luke Van Der Veer of websiterentalcoaching.com

Thu, 28 Oct 2021 21:55:25 GMT

In this episode we're joined by Luke Van Der Veer of websiterentalcoaching.com.

Luke Van Der Veer transformed his career with the Rank & Rent SEO method. After several years in the mid-2010s exploring passive income streams to escape a traditional 9-5, Luke eventually found the Rank & Rent SEO methods, which he now operates across 70+ niches in the United States.

In this episode, you'll learn:

How Luke transformed his career from being a Benefits Analyst at GE to creating a sustainable, passive income via the Rank & Rent SEO method
What time and financial investments are needed to succeed with Rank & Rent SEO?
How to choose a Rank & Rent SEO niche
How to identify the businesses that are most likely to purchase Rank & Rent SEO leads
SEO tips to help you execute the Rank & Rent SEO Methods

CONNECT WITH LUKE:

https://www.websiterentalcoaching.com/

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#624 Leveraging The Power of Local Communities via Social Media w/ w/ Oli Hills, CEO of Nonsensical

Thu, 21 Oct 2021 09:55:32 GMT

In this episode we're joined by Oli Hills, CEO of social media agency and publisher, Nonsensical.

Oli joins us to discuss his team's experience of building local, online communities via social media platforms, and their recent foray into building online TikTok communities.

In this episode, you'll learn:

How the pandemic drove demand for Nonsensical's local social media services
The strategies that helped to grow Nonsensical's local social communities Best of Bristol and Birmingham Updates
The importance of integrity when building social communities
The skills demands that social media and community managers are facing
Software that has helped Nonsensical build and manage their online communities

Referenced on this episode:

CONNECT WITH OLI/NONSENSICAL:

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If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#623 Why It's Time to Think Differently About Branding w/ Stan Bernard, President of Bernard Associates

Thu, 14 Oct 2021 10:19:11 GMT

In today's episode we're joined by Stan Bernard, President of Bernard Associates and author of the newly released book, 'Brand Don't Win: How Transcenders Change the Game', available 12th October 2021.

In this episode, you'll learn:

How businesses can learn from transcender sports teams and vice versa
What has changed in marketing that means branding alone is no longer as effective as it once was?
The paradigm shift of elected advocacy to selected advocacy
The important role that influencer marketing plays in Stan's transcender system vs traditionalist systems of marketing
Understanding how to apply 'Campaign Agendas' to your business, inspired by political campaigning
Peloton's success in creating a cult-like following of 'advengelicals'
How Starbucks became and continue to be a transcender business without necessarily having the best coffee
The role of Trump's 2016 'Make America Great Again' caps played in his campaign agenda

Referenced on this episode:

[Book] Brands Don't Win, by Stan Bernard: https://brandsdontwin.com/ & Amazon: https://amzn.to/3axlaQC

CONNECT WITH STAN/BERNARD ASSOCIATES:

https://brandsdontwin.com/

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#622 What Happens Inside a Startup Studio? w/ Mike Bandar, Founding Partner at Turn Partners

Thu, 07 Oct 2021 16:18:48 GMT

In today's episode we're joined by Mike Bandar, Co-Founder at Waybook.com, Hopper HQ and Founding Partner at Turn Partners.

In this episode, you'll learn:

How Mike's startup studio began with the acquisition of a dating site
How Mike and his Co-Founder James organise and prioritise their time to allow to allow them to explore new business opportunities
How Mike applied a lean startup methodology when building their Instagram scheduling software, Hopper HQ
The role of that documenting your businesses has in freeing up and focusing your time
Beneficial skills and characteristics that will help you succeed in a startup studio environment

Referenced on this episode:

https://centreforentrepreneurs.org/
[Book] The Lean Startup, by Eric Ries: https://amzn.to/3AorJj0

CONNECT WITH MIKE/WAYBOOK.COM/HOPPER HQ/TURN PARTNERS:

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If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#621 Privacy-First Marketing Explained with Katrina Wong, VP of Product Demand and Lead Generation at Twilio Segment

Thu, 30 Sep 2021 09:28:15 GMT

In today's episode we're joined by Katrina Wong, VP of Product Demand and Lead Generation at Twilio Segment.

In this episode, you'll learn:

Differences between 1st, 2nd and 3rd party data
The major privacy trends that are being deployed by major tech companies (Google, Apple, Facebook)
How a privacy-first future impacts major tech firms, consumers and marketers

CONNECT WITH KATRINA/TWILIO SEGMENT AHEAD:

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#620 What Does It Mean to Be Data-Driven? w/ Agata Adamiak, Director of Business Ahead

Thu, 23 Sep 2021 13:47:44 GMT

In today's episode we're joined by Agata Adamiak, Director of Business Ahead to discuss what it means to be 'data-driven'.

On the show, you'll learn:

What is the definition of 'data-driven'?
The benefits of being data-driven
The importance of adopting a data-driven mindset
How to overcome the common challenges that prevent businesses from becoming data-driven
Does being data-driven stifle creativity?

Referenced in this episode:

Episode 51 of The SiteVisibility Internet Marketing Podcast w/ Avinash Kaushik: https://www.sitevisibility.co.uk/blog/2009/07/29/podcast-interview-with-world-leading-anayltics-authority-avinash-kaushik/
Additional podcast resources at: https://businessahead.co.uk/imp

CONNECT WITH AGATA/BUSINESS AHEAD:

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If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#619 How To Write a Bestseller in 180 Days with Vikrant Shaurya, CEO of BestSellingBook.com

Thu, 16 Sep 2021 15:53:09 GMT

In today's episode we're joined by Vikrant Shaurya, CEO of BestSellingBook.com.

In this episode, you'll learn:

How the world of self-publishing has changed over the last decade
What determines 'bestseller' status?
How often do Amazon book rankings update?
The importance in understanding an author's 'why'
Skills required to be an angel writer
Do you need to have an existing audience to become a bestseller?
How the angel writing process works
Book promotion tactics to avoid

Referenced in this episode:

[Book] Rich Dad, Poor Dad by Robert Kiyosaki: https://amzn.to/3hEduAe
https://publisherrocket.com/
https://www.literatureandlatte.com/scrivener/overview
https://www.bookbub.com/partners/bookbub_ads
https://www.listennotes.com/
BestSellingBook's 5 Day Writing Challenge: https://challenge.bestsellingbook.com/
BestSellingBook's Self-Publishing Checklist: https://bestsellingbook.com/checklist/

CONNECT WITH VIKRANT/BESTSELLINGBOOK.COM:

https://bestsellingbook.com/

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#618 What To Look For When Selecting a Web Design Agency with Ross Davies, Managing Director of Strafe Creative

Thu, 09 Sep 2021 18:26:39 GMT

In today's episode we're joined by, Ross Davies, Co-Founder and Managing Director of Strafe Creative.

Ross joins us to discuss everything you need to consider when selecting a web design agency.

In this episode, you'll learn:

The importance of experimentation in a web design agency
What are the key differences between a design agency and a development agency?
Where to find a credible design agency
Is the location of a design agency important?
Quality signals to look out for when reviewing a design agency website
Should you be expected to be charged for the scoping process?
What to look for in a design agency contract

Referenced in this episode:

CONNECT WITH ROSS/STRAFE:

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If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#617 Behind The Scenes of The SiteVisibility Internet Marketing Podcast

Thu, 02 Sep 2021 12:51:10 GMT

In today's episode we're joined by, well, nobody.

Scott goes solo to share a behind the scenes look at how the Internet Marketing Podcast is produced, his experience of hosting the Internet Marketing Podcast and advice on podcast hosting and production for other podcasters or those that are thinking about producing interview based podcasts.

In this episode, Scott covers:

Do we need a new jingle?
Who makes a great guest for the Internet Marketing Podcast?
How do we make our podcast booking process as efficient as possible?
How do we prepare for podcasts?
How much research goes into each podcast?
What happens on the day of recording?
Scott's advice on creating an optimal recording environment
What to expect from the Internet Marketing Podcast in the future

Referenced in this episode:

Samson Go Mic: http://www.samsontech.com/samson/products/microphones/usb-microphones/gomic/
Calendly: https://calendly.com/
TidyCal: https://tidycal.com/
Kindle Unlimited: https://amzn.to/3BwxfBa
[Book] The First Minute by Chris Fenning: https://amzn.to/3gVbLWC
Zencastr: https://zencastr.com/
Squadcast: https://squadcast.fm/
Riverside.fm: https://riverside.fm/
Blue Yeti microphone: https://amzn.to/38yKMM3
Scarlett Audio Interface: https://amzn.to/38zKk0k
Rode PodMic: https://amzn.to/3jAqx7a
Shure SM7B micrphone: https://amzn.to/3BOzP5V

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#616 How To Apply The 80/20 Rule To Google Ads Management w/ Sam Watt, CEO of Watt Advertising

Thu, 26 Aug 2021 13:44:48 GMT

In this episode we're joined by Sam Watt, CEO of Watt Advertising. Sam is an engineer by education, a former partner of the 'Successful Dropout' podcast and more recently has been on a journey in growing Google Ads agency, Watt Advertising.

In this episode we discuss:

The skills and experience from previous roles that Sam applied to Google Ads learning in the early stages of Watt Advertising
How Sam applied the 80/20 rule to his learning of Google Ads
What makes an ideal paid media client for a marketer?
The importance of paid media reporting in context of a trusting client/agency relationship
How the team at Watt Advertising has adopted TikTok as a platform through which to experiment, build trust and practice creativity
How to apply the 80/20 rule to Google Ads budget management

Referenced in this episode:

[Book] The Ultimate Guide to Google Ads by Perry Marshall, Mike Rhodes & Bryan Todd: https://amzn.to/3sMv0q8
[Book] The One Thing by Gary Keller: https://amzn.to/3Dmtnoc
[Podcast] Successful Dropout: https://podcasts.apple.com/us/podcast/successful-dropout/id1128905590
[Podcast] Tim Ferriss & Gary Keller: https://tim.blog/2019/12/12/gary-keller/

CONNECT WITH SAM/WATT ADVERTISING:

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Hosted on Acast. See acast.com/privacy for more information.

#615 How To Craft The Perfect Customer Retention Strategy w/ Shep Hyken, CAO of Shepard Presentations

Thu, 19 Aug 2021 15:05:36 GMT

In this episode we're joined by speaker, author and CAO of Shepard Presentations, Shep Hyken.

Shep has spent 40 years in the field of customer service and in this episode we explore some of the key themes from his most recent book release 'I'll Be Back: How to Get Customers to Come Back Again & Again'.

In this episode we discuss:

The importance of dedicating resource to analysing customer behaviour
The loyalty question that all businesses should ask themselves
The important distinction between repeat custom and loyalty
Is 'loyalty' a small business advantage?
How businesses' approach to loyalty can change as they grow
Shep's process for content production and staying relevant (he has over 600 videos on YouTube!)

Referenced in this episode:

[Shep's Book] I'll Be Back: How to Get Customers to Come Back Again & Again: http://illbebackbook.com/ or https://amzn.to/3ggUrv4
[Podcast] Experience This! https://www.experiencethisshow.com/

CONNECT WITH SHEP:

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Hosted on Acast. See acast.com/privacy for more information.

#614 How to Scale at Speed with Felix Velarde, Co-Founder of The 2Y3X Programme

Thu, 12 Aug 2021 22:45:22 GMT

In this episode we're joined by Felix Velarde, Co-Founder of The 2Y3X Programme and author of the recently published book, 'Scale at Speed: How to Triple the Size of Your Business and Build a Superstar Team'.

In this episode we discuss:

How do you find the ideal pace when growing a business?
Why knowing and sharing your core values is critical to scalability
Why should you be conscious of not throwing too many change grenades?
What motivates a superstar team?
What happened when Felix gave staff at a previous agency one day a week off to work on creative projects?

Referenced in this episode:

[Book] What Got You Here Won't Get You There by Marshall Goldsmith: https://amzn.to/3yLYDtZ
[Book] Scale at Speed: How to Triple the Size of Your Business and Build a Superstar Team by Felix Velarde: https://amzn.to/3scrOUq

CONNECT WITH FELIX / THE 2Y3X PROGRAMME

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Hosted on Acast. See acast.com/privacy for more information.

#613 How To Defend Yourself Against Marketing Failures with Dave Bunce & Matt Thompson from Morphio

Thu, 05 Aug 2021 21:45:24 GMT

In this episode we're joined by Morphio's CEO, Dave Bunce and EMEA Market Lead, Matt Thompson.

Morphio is an AI-driven marketing insights platform, built by digital marketers for digital marketers.

I've (Scott) been using Morphio for a few months and it's starting to become a mainstay of my personal tech stack. The intuitive design, peace-of-mind functionality and predictive analytics are making paid media management a joy and so it made sense to find out exactly what's happening behind the scenes at Morphio, what's inspiring them in the SaaS world and what drives their mission to protect us all from marketing failures.

In this episode we discuss:

Morphio's mission to empower marketers and make them happy
Why marketers should focus on being more strategic
Lessons into turning Morphio from an in-agency project to a standalone SaaS product
The challenges of onboarding and training in marketing environments
What's in Dave and Matt's tech stack that protects them from marketing failures and improves their happiness?

Referenced in this episode:

CONNECT WITH DAVE, MATT & MORPHIO

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Hosted on Acast. See acast.com/privacy for more information.

#612 Simple Ways To Get Started with Business Automation w/ Daniel Cooper, Managing Director at Lolly Co

Thu, 29 Jul 2021 20:54:22 GMT

In this episode we're joined by business process and automation consultant, Daniel Cooper. Daniel is the Managing Director of Lolly Co and author of the upcoming book, 'Upgrade: The Lightning Fast Path to Productivity and Automation in Business'.

In this episode we discuss:

How Daniel automated 60% of his previous job (and eventually left to launch Lolly Co!)
What you should do before you try and automate anything in your business
Entry-level automation software recommendations
How can SME's get start with AI?
Daniel's favourite business automation examples

Referenced in this episode:

[Book] Profit First: https://amzn.to/3zU61Ut
https://ifttt.com/
https://zapier.com/
https://tray.io/
https://www.process.st/
https://openai.com/

CONNECT WITH DANIEL/LOLLY CO

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Hosted on Acast. See acast.com/privacy for more information.

#611 A Strategic Approach To Influencer Marketing w/ Influencer Marketing Consultant, Gordon Glenister

Thu, 22 Jul 2021 09:38:21 GMT

In this episode we're joined by Influencer Marketing Consultant, Gordon Glenister. Gordon is a podcaster, speaker, CEO of 'Membership World' and recently authored the book 'Influencer Marketing Strategy: How To Create Successful Influencer Marketing'.

In this episode we discuss:

Is greater regulation needed in the field of influencer marketing?
Did influencer marketing exist 100 years ago?
What is influencer marketing strategy?
What are the components that should feature in an influencer marketing strategy?
When's a good time to collaborate with micro influencers?
Gordon's favourite b2b influencer marketing examples
Gordon's recommended influencer marketing software

Referenced in this episode:

Gordon's book, 'Influencer Marketing Strategy: How To Create Successful Influencer Marketing': https://amzn.to/3eHsmMC
https://www.thebcma.info/
https://membershipworld.co.uk/the-social-ceo-index-report/
https://hypeauditor.com/
https://influencity.com/
https://www.takoomi.com/
https://www.thecornerlondon.com/

CONNECT WITH GORDON

Gordon on LinkedIn: https://uk.linkedin.com/in/gordonglenister-influencermarketing-membership-speaker
Gordon's website: https://gordonglenister.com/
Gordon on Twitter: https://twitter.com/gordonglenister
Gordon on Instagram: https://www.instagram.com/gordonglenister/

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

Hosted on Acast. See acast.com/privacy for more information.

#610 SEO Best Practices for WooCommerce Websites in 2021 with SiteVisibility's Senior SEO Analyst, Marcos Álvarez Martín and Angry Creative's Chief Marketing Officer, David Lockie

Thu, 15 Jul 2021 19:34:49 GMT

In this episode we're joined by our Senior SEO Analyst, Marcos Álvarez Martín and Angry Creative's Chief Marketing Officer, David Lockie, to discuss SEO Best Practice for WooCommerce websites.

David has over a decade of specialist WordPress and WooCommerce experience, having formerly been the Director of UK-based WordPress agency, Pragmatic, before their merger with Angry Creative in 2020.

As for Marcos, he's a veteran of this podcast and has worked on the optimisation of countless WordPress and WooCommerce sites during his time as our lead SEO specialist.

In this episode we discuss:

Where is WooCommerce in its lifecycle and how does it compare against Shopify?
Who isn't WooCommerce a good fit for?
What are the costs incurred when managing a WooCommerce website?
Is WooCommerce SEO friendly 'out-of-the-box'?
How to build the foundations for WooCommerce SEO success
Recommended plugins and services for an advanced and optimised WooCommerce experience

*** Grab tickets to David's talk 'Using AI to Optimise SEO for WordPress Sites' at BrightonSEO on July 23rd 2021 via this link: https://summer2021.brightonseo.com/talks/using-ai-to-optimise-seo-for-wordpress-sites/ ***

Referenced in this episode:

CONNECT WITH DAVE / ANGRY CREATIVE:

CONNECT WITH MARCOS:

marcos.martin@sitevisibility.com
https://es.linkedin.com/in/marcos-alvarez-martin
Hosted on Acast. See acast.com/privacy for more information.

#609 Lessons in Ueber-Branding with Branding Specialists, JP Kuehlwein & Wolfgang Schaefer

Thu, 08 Jul 2021 14:37:30 GMT

In this episode we're joined by Branding Specialists, JP Kuehlwein & Wolfgang Schaefer. JP and Wolfgang have been working together for over a decade, finding mutual fascination in what it takes to become an ueber brand. Their research and consulting work has also culminated in the release of two books on the topic, 'Rethinking Prestige: Secrets of the Ueber-Brands' (2015) and 'Brand Elevation: Lessons in Ueber Branding' (2020).

In this episode we discuss:

How JP and Wolfgang found their shared fascination in the study of ueber brands
What triggered the creation of their latest book, 'Brand Elevation: Lessons in Ueber Branding'
JP and Wolfgang's definition of what makes an ueber brand
Why can some ueber brands afford to spend less on advertising?
The difference between a profitable brand and an ueber brand
Are luxury brands different to ueber brands?
What can cause the death of an ueber brand?

Referenced in this episode:

JP and Wolfgang's first book, 'Rethinking Prestige: Secrets of the Ueber-Brands': https://amzn.to/3yFLVg3
JP and Wolfgang's latest book, 'Brand Elevation: Lessons in Ueber Branding': https://amzn.to/2VaEFKr
https://www.kingarthurbaking.com/
https://www.patagonia.com/home/
https://uk.louisvuitton.com/eng-gb/homepage
https://www.freitag.ch/en

CONNECT WITH JP Kuehlwein & Wolfgang Schaefer:

CONNECT WITH SCOTT:

For guest enquiries or to talk to us about anything podcast related, email us at podcast@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#608 Delivering Effective and Efficient Presentations with James Ontra, CEO of Shufflrr

Thu, 01 Jul 2021 13:57:49 GMT

In this episode we're joined by James Ontra, CEO of Shufflrr. James joins us to discuss how to deliver effective and efficient presentations.

In this episode we discuss:

How a less is more approach to presentations can help you make more emotional connections
How a meeting with Coca-Cola triggered James to double-down in the field of presentation management
What is presentation strategy?
The evolution of conversational presentations
Are memorable presentations getting shorter?

Referenced in this episode:

James' book, 'Presentation Management: The New Strategy for Enterprise Content' on Amazon: https://amzn.to/2UgBsbQ

CONNECT WITH JAMES / SHUFFLRR

https://shufflrr.com/

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#607 How To Be Truly Customer-First with Martin Newman, Founder of The Customer First Group

Thu, 24 Jun 2021 19:28:37 GMT

In today's episode we're joined by Martin Newman, Founder of The Customer First Group.

Martin is a consumer champion and author of the book, 'The Power of Customer Experience'. With extensive experience in the world of customer centricity, he joins us to share his best advice and examples of how companies can commit to delivering truly best-in-class customer experiences.

In this episode we discuss:

Martin's early lessons in customer service from working in his father's opticians in Glasgow
How 'cost-to-serve' financial models impact customer-centricity
Why businesses to focus on being people-first before being able to become customer-first
Examples of how to empower your employees to be customer first
Is customer service better in the US than in the UK?
Is Amazon a customer-centric brand?
How to offer best-in-class eCommerce experiences

Referenced in this episode:

Martin's latest book, 'The Power of Customer Experience: How to Use Customer-centricity to Drive Sales and Profitability': https://amzn.to/3vREi4k
Martin's first book, '100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World': https://amzn.to/3vYf4Rz
Martin's mini MBA in Customer Centricity: https://martinnewman.co.uk/mba/
Martin's customer experience platform, Customer Service Action: https://customerserviceaction.com/
https://www.patagonia.com/home/
https://www.homedepot.com/
https://ao.com/
https://www.hotelchocolat.com/uk

CONNECT WITH MARTIN / CUSTOMER FIRST GROUP

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For all feedback and guest recommendations, please email

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#606 Sponsored Episode: Hidden Ways That HR Can Help You Grow Your Business

Thu, 17 Jun 2021 08:50:56 GMT

In today's episode we're joined by Jordi Romero, CEO & Founder of Factorial HR. Jordi joins us to discuss the diversity of ways in which HR can help you to grow your business and how Factorial's software helps businesses make their HR processes more efficient and enjoyable.

In this episode we discuss:

How Jordi's early experiences as an employee in non-data led cultures drove the vision for what Factorial would later become
The steps Jordi and his co-founders took to create the first Factorial MVP
How Factorial approached their international marketing strategy
Factorial's features and functionality that support employee satisfaction, well-being and retention
How Factorial's employees help to shape the development of its software
Factorial's plans for enhancing its software through the use of AI
Are we experiencing the early signs of a fundamental shift in the way HR is viewed?

OFFER:

Get 1 month of Factorial FREE and an exclusive free HR consultation, visit this link: https://factorialhr.co.uk/sitevisibility

CONNECT WITH JORDI / FACTORIAL

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#605 Turning Your Internal Communication from Chaos to Calm w/ Jenni Field, Founder of Redefining Communications

Thu, 10 Jun 2021 09:46:19 GMT

In today's episode we're joined by communications specialist Jenni Field. Jenni has extensive experience in business communications and recently authored the book 'Influential Internal Communication: Streamline Your Corporate Communication to Drive Efficiency and Engagement'.

Jenni shares with us the common symptoms of businesses that are suffering from deep-rooted communication issues and how we should go about trying to solve them.

In this episode we discuss:

What led to Jenni dedicating her focus to internal communications and founding Redefining Communications
What triggered Jenni to document her experience in the form of her book, 'Influential Internal Communication'
How to identify resolvable surface-level issues vs. deep rooted cultural communication problems
Quick communication fixes that make us all cringe!
What are the similarities and differences in communication issues faced by SMEs and large corporations?
The right and wrong ways to surface information from employees (avoid survey fatigue!)
What causes employees to distrust your communication
Should social affairs and politics be discussed at work?

Referenced on this episode:

Jenni's book, 'Influential Internal Communication: Streamline Your Corporate Communication to Drive Efficiency and Engagement': https://amzn.to/3x4AT30 or via Kogan Page: https://www.koganpage.com/product/influential-internal-communication-9781789666137

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#604 Using VAs to Scale Your Business with Robert Nickell, Founder of Rocket Station

Thu, 03 Jun 2021 10:01:15 GMT

In today's episode we're joined by Robert Nickell, Founder of Rocket Station. Robert joins us to explain how businesses can scale their offerings using entirely virtual teams.

In this episode we discuss:

Robert's early learnings from virtual staffing in the real estate sector
How access to remote workers and virtual assistants has evolved over the last decade
Examples of businesses that Rocket Station has helped to grow using VAs
Industries that lend themselves more naturally to the use of VAs for scalability
How Rocket Station built their network of VAs from the Phillipines
Why do Rocket Station offer service contracts and how does this differ from finding a VA yourself?
Can you create a unique company culture, virtually?
Robert's recommended workflow and communication tools

Referenced on this episode:

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#603 How To Glean Customer Insights That Drive Remarkable Marketing with Dr Christine Bailey

Thu, 27 May 2021 09:19:35 GMT

In today's episode we're joined by Dr Christine Bailey, Founder of Sophia Marketing and Author of 'Customer Insight Strategies: How To Understand Your Audience and Create Remarkable Marketing'.

In this episode we discuss:

Have the principles for gleaning customer insight changed over the last 20 years?
What makes an insight insightful?
The 5 sources of data you need for meaningful marketing analysis
What's the #1 obstacle that prevents customer insight from being gleaned?
Why monthly or quarterly marketing targets might actually prevent remarkable marketing
Why getting outside of your comfort zone is a critical component in gleaning meaningful customer insights

Referenced on this episode:

Christine's book, Customer Insight Strategies: https://www.koganpage.com/product/customer-insight-strategies-9781789662504 & https://amzn.to/3umOoJt

Marketing Technology Landscape Supergraphic: https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/

[Book] Thinking Fast and Slow by Daniel Kahneman https://amzn.to/3yG4H7L
[Book] Play Bigger by Al Ramadan, Dave Peterson,Christopher Lochead and Kevin Maney: https://amzn.to/3wABlpn
Jolt by Richard Tyler: https://amzn.to/3voHyoo

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For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

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#602 Moving Beyond Disadvantage with Tokunbo Ajasa-Oluwa, Chief Executive Officer at Career Ready

Thu, 20 May 2021 16:15:28 GMT

This episode is a little different from the topics we usually cover on the Internet Marketing Podcast as we're joined by Tokunbo Ajasa-Oluwa, Chief Executive Officer at Career Ready.

SiteVisibility partnered with Career Ready back in 2018 to support them with the management of their Google Ads grant. We've witnessed first-hand the principles that Tokunbo has instilled in Career Ready since joining as CEO in early 2020 and in this episode he shares with us Career Ready's ambitions to give more young people opportunities, particularly in creative industries.

In this episode we discuss:

How Career Ready helps young people in the UK access employment
Tokunbo's first year goals as Career Ready's CEO
How Career Ready harnessed the advocacy of alumni to showcase the importance of their work
How the pandemic accelerated Career Ready's use of technology to engage young people
What is social mobility?
A breakdown of Career Ready's services for employers and young people and how to access them

Referenced on this episode:

CONNECT WITH TOKUNBO / CAREER READY

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For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

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#601 How to Capitalise on Near-Future Paid Advertising Trends with Mike Rhodes, CEO of WebSavvy

Thu, 13 May 2021 14:43:29 GMT

In this episode we're joined by Mike Rhodes, CEO of WeSavvy and AgencySavvy.

Mike is the co-author of 'The Ultimate Guide to Google Ads' and joins us to discuss some key trends that made it into the recent 6th edition of the book, in particular, Google's adoption of AI driven smart features.

In this episode we discuss:

Is there a gap in marketing sophistication in Australia vs the rest of the world?
How Mikes's approach to identifying trends and topics has changed during the pandemic
How Mike prioritises the topics to cover when revising editions of his co-authored book 'The Ultimate Guide To Google Ads'
Red flags to look out for when considering a new client-agency partnership
Are customers losing access to their data because of Google's increased adoption of AI?
How Mike uses the mantra of 'trust, but verify' when approaching new Google Ads 'smart' features

Referenced on this episode:

[Book] The Ultimate Guide to Google Ads: https://amzn.to/3yae8fu
https://www.descript.com/
https://otter.ai/
https://copysmith.ai/
https://www.copy.ai/
https://www.trypencil.com/
https://writesonic.com/
https://en.wikipedia.org/wiki/GPT-2

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For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

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#600 Laugh Your Way To The Bank with Joseph Wilkins, Founder of FunnySalesVideos.com

Thu, 06 May 2021 08:55:16 GMT

In today's episode we're joined by Joseph Wilkins, Founder of FunnySalesVideos.com to discuss... well, funny sales videos! Joseph had a long career in creating traditional infomercials before doubling-down on the creation of funny videos. He shares with us this story and the techniques he uses to produce funny sales videos that are seen by millions of users each year.

In this episode we discuss:

How Joseph applied his direct response marketing experience to pivot into creating funny sales videos
How the Harmon Brothers inspired Joseph and his team to 'find their funny'
How to create funny sales videos even if you don't consider yourself a funny person
The similiarties and differences between creating infomercials and funny sales videos
What you need in the first 5 seconds of a video to capture someone's attention
What causes users to get bored, lose attention and stop watching your online videos
Managing the balance of being disruptive without being distasteful
Techniques for repurposing sales videos into snippets for paid social ads
How Hollywood movies are becoming increasingly influenced by the editing techniques used in online videos

Referenced on this episode:

CONNECT WITH JOSEPH / FUNNYSALESVIDEOS.COM

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For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

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#599 Core Web Vitals Simplified with Marcos Álvarez Martín, Senior SEO Analyst at SiteVisibility

Thu, 29 Apr 2021 20:10:43 GMT

In this episode we're joined by an Internet Marketing Podcast veteran and our very own Senior SEO Analyst, Marcos Álvarez Martín, to discuss the upcoming Google's Core Web Vitals update.

**UPDATE**

Shortly after this recording, Google provided an update to note that the Core Web Vitals update will now start rolling out from mid-June 2021: https://developers.google.com/search/blog/2021/04/more-details-page-experience.

In this episode we discuss:

What is the Core Web Vitals update and how does it differ from previous Google search algorithm updates?
How might the Core Web Vitals impact roles of SEO professionals?
A description of what the 3 key Core Web Vitals are
What are 'page experience signals'?
Why business owners and webmasters may need increased development budgets in 2021/22
How to benchmark your current performance and tools to help analyse performance against Core Web Vitals
How will you know if your site is impacted by the Core Web Vitals update?

Referenced on this episode:

CONNECT WITH MARCOS:

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For all show ideas, guest...

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#598 Sponsored Episode: The Importance of Having a Single Source of Truth with Iris Shoor, CEO of Oribi

Thu, 22 Apr 2021 09:01:46 GMT

Oribi is an alternative to Google Analytics. It provides actionable data, insights for funnel optimization, and strong audience segmentation. All of the above without using code.

Oribi helps thousands of companies to:

Know exactly how each marketing activity and channel contributes to sales
Optimize their funnel
View all their key metrics, trends, and marketing budgets in one dashboard
Analyze and optimize paid campaigns
Credit every single marketing activity, from paid campaigns to newsletters and content

For 20% off your first 3-months of Oribi, use the code 'sitevisibility' during sign-up.

In this episode we discuss:

Oribi's origin story
How Oribi helps business owners and marketers collect useful marketing data without the need for developers
What Oribi does differently to Google Analytics
A breakdown of Oribi's key features and functionality
How Oribi uses AI to surface marketing insights
Who is Oribi best for?
The considerations behind Oribi's key marketing messages (Google Analytics is old!)

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For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

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#597 The Production Studio In Your Pocket with Smartphone Video Marketing Advocate, Daryl Cygler

Thu, 15 Apr 2021 11:41:30 GMT

In this episode we're joined by Smartphone Video Marketer, Daryl Cygler. Daryl is a Marketing Director at fuel equipment specialists, FES Tanks but a passion and curiosity for video led Daryl to the creation of the Smartphone Video Marketing Group where he helps SMEs get to grips will all aspects of smartphone video production.

In this episode we discuss:

How mobile journalism inspired Daryl to become a smartphone video marketing advocate
The key lessons Daryl has taken from mobile journalists and applied to marketing
How Daryl created his first marketing video from his smartphone
The importance of learning to take imperfect action
Common obstacles in creating smartphone videos and how to overcome them
Can SMEs use smartphones for live-streaming?
Ideas for how SMEs can start small in their video marketing experimentation

Referenced on this episode:

CONNECT WITH DARYL:

https://smartphonevideo.marketing/

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For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

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#596 Partner Episode: A Business Investment Breakdown with Asher Ismail, Co-Founder of Uncapped

Thu, 08 Apr 2021 20:27:21 GMT

In this episode we're joined by Asher Ismail, Co-Founder of Uncapped. Uncapped offer an alternative take on capital, helping to provide growing businesses with fast and flexible funding for marketing, inventory or hiring.

In this episode we discuss:

Asher's experiences in startups and as an entrepreneur and how that led to the idea of Uncapped
Uncapped's mission to provide an alternative fundraising option for growing businesses
The Pros and Cons of fundraising options for growing businesses and how Uncapped compares to these options
The VC community and media response to Uncapped
How case studies have been critical to establishing trust for Uncapped

Referenced on this episode:

https://wise.com/

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#595 The Intersection Between Advertising and Product with Paul Cowan, CMO of FreshBooks

Thu, 01 Apr 2021 09:04:00 GMT

Paul is CMO at the cloud-accounting platform, FreshBooks. Paul has spent his career building, growing and promoting products and has the distinct experience of working in product, marketing and product marketing roles.

In this episode we discuss:

What happens in the intersection of product and marketing at FreshBooks
Examples of marketing that's built-in to products
What SaaS product marketers can learn from the gaming sector
What can marketing teams learn from product teams and vice versa
When to target broad audiences vs. when to go feature-specific

Referenced on this episode:

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For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

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#594 How To Build Effective Social Media Teams with Xenia Muntean, CEO of Planable

Thu, 25 Mar 2021 11:48:43 GMT

In this episode, we're joined by Xenia Muntean, CEO of Planable. Planable is a social media SaaS platform designed to make social media collaboration fun and seamless. With unique insight into the trends that make social media teams successful, Xenia shares her advice on how to build effective social media teams.

In this episode we discuss:

Characteristics of successful social media teams
How the social media marketer role has developed over time
Obstacles that can stifle social media creativity
The benefits of involving people outside of marketing in your social media processes
Can content marketers also be good social media marketers?
How far in advance should social media teams plan?
What is 'Social Teams 100'?

Referenced on this episode:

[Book] Team of Teams by General Stanley McChrystal: https://amzn.to/39fIimK

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For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

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#593 The Reality of Word-of-Mouth Marketing with Brenna Loury, Head of Marketing at Doist

Thu, 18 Mar 2021 09:30:00 GMT

Organisation and productivity app Todoist has grown from 5 million users to 25+ million users over the last ~6 years, all without spending a penny on paid advertising. Brenna Loury, Head of Marketing at parent company Doist, has been on this journey with Doist since 2012 and joins us to share some of her key insights into Doist's success and provides insight into what really happens behind the scenes to create word-of-mouth marketing.

In this episode we discuss:

Todoist's growth story, notably key factors that helped grow Todoist from 5 million users to 25 million users over the last ~6 years
Brenna's personal growth story and personal marketing lessons she's learned along the way
How Doist serves a user base of 25 million+ customers with a marketing team of 6 people
Why it's important to let go of some of your Lego
The benefits of focusing on your gut instincts instead of the competition
The cultural marketing benefits of in-housing vs using agencies
How to remain creative as a remote-first company
What is the asynchronous community?

Referenced on this episode:

Crossing The Chasm: https://www.amazon.co.uk/dp/B000FC119W/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

CONNECT WITH BRENNA / DOIST

Brenna on Twitter: https://twitter.com/brennakL
Doist: https://doist.com/
Todoist: https://todoist.com/
Twist: https://www.twist.com/

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#592 AI/ML Developments in Paid Media with Frederick Vallaeys, CEO of Optmyzr

Thu, 11 Mar 2021 14:55:37 GMT

In this episode, we're joined by Frederick Vallaeys, CEO of Optmyzr.

Frederick worked at Google between 2002 and 2012, helping to build some of the key Google Ads features and functionality that we all use today. Notably, between 2007 and 2012, Fred was the first Google AdWords evangelist, helping to promote Google AdWords as well as playing a vital role in developing Google Ads to serve advertiser needs.

In 2013, Frederick founded Optmyzr, a PPC SaaS company that's driven by machine learning and artificial intelligence and aims to empower PPC professionals to eliminate barriers in their search marketing programs.

In this episode we discuss:

Frederick's journey from Chief Adwords Evangelist at Google to introducing paid media software products as CEO of Optymyzr
The pros and cons of AI/ML advancements in paid media
Potential career paths for the modern paid media marketer, and the difference between PPC Doctors, Pilots and Teachers
Are PPC SaaS companies like Optmyzr at risk of Google putting them out of business?
The key differences between automated and smart bidding features

Referenced on this episode:

PPC Chat on Twitter: https://officialppcchat.com/
PPC Town Hall: https://www.optmyzr.com/information/ppctownhall/about/
StreamYard: https://streamyard.com/
Fred's book, Digital Marketing in an AI World: https://amzn.to/3t7kqsQ

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For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

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#591 Understanding the 'Why' Behind User Behaviour with Michael Loban, Chief Growth Officer at InfoTrust

Thu, 04 Mar 2021 17:01:40 GMT

In today's episode, we're joined by Michael Loban, Chief Growth Officer at InfoTrust as we discuss the topic of understanding the 'why' behind user behaviour - and how to influence it!

In this episode we discuss:

Why storytelling skills are key in turning insights into actions
Common pitfalls to avoid when trying to understand user behaviour
Questions to ask yourself before investing in analytics software
How to build your storytelling narrative
How using influence quadrants can help you to understand the necessary actions to encourage specific user behaviours
Frameworks, resources and tools that can help you on your journey

Referenced on this episode:

Peter Fader: https://twitter.com/faderp
Michael speaking on building narratives and creating influence quadrants: https://www.youtube.com/watch?v=LrxJjluJKTw
Adam Grant: adamgrant.net
Looker: https://looker.com/
QuantumMetric: https://www.quantummetric.com/
Never Split the Difference by Chris Voss: https://amzn.to/3c7x706
Michael Bernoff: https://michaelbernoff.com/

CONNECT WITH MICHAEL / INFOTRUST

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#590 How to Accelerate Organic Performance Using SEO Automation with Nitin Manchanda, Founder of Botpresso

Thu, 25 Feb 2021 09:00:07 GMT

In this week's episode, we're joined Nitin Manchanda, Founder of Botpresso.

Nitin has helped companies including Trivago, Flipkart and Omio grow through organic search and today he joins us to share his advice on how to accelerate organic growth with the help of SEO automation tools and processes.

In this episode we discuss:

How SEO automation has developed over the last decade
How AI and ML can be used to help scale content production
Software and services to help you get started with SEO automation projects
SEO automation software recommendations that will help you stay on top of critical technical SEO problems
Why using automation in outreach might not be the best idea
How Nitin would like to see SEO automation used in the future

Referenced on this episode:

OpenAI: https://en.wikipedia.org/wiki/OpenAI
DeepL: https://www.deepl.com/en/translator
ContentKing: https://www.contentkingapp.com/
Little Warden: https://littlewarden.com/
RosaeNLG: https://rosaenlg.org/rosaenlg/2.1.4/about/nlg.html
OnCrawl: https://www.oncrawl.com/
SpeedCurve: https://speedcurve.com/
Sistrix: https://www.sistrix.com/
Screaming Frog: https://www.screamingfrog.co.uk/

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For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

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#589 What is Challenger Brand Thinking? with Paul Spirou, Managing Director of Ape Creative

Thu, 18 Feb 2021 16:00:07 GMT

*Note: Apologies for the audio quality in this episode. We've tried to edit as much as the static/interference as possible and decided to publish the podcast because even though it's below our usual audio quality, there's a lot of great advice and insight here from Paul at Ape Creative that we thought was still useful.

In today's episode we're joined by Paul Spirou, Managing Director of Ape Creative, a brand design agency working with food and drink businesses creating branding, packaging, digital, internal comms and category marketing to discuss 'Challenger Brand Thinking' as well as provide useful tips and advice to help you with your marketing success.

In this episode we discuss:

Where does the term 'challenger brand thinking' come from?
Examples of challenger brand thinking
The difference between brand challengers and disruptions
The difference between USPs and UHBs
How well-established companies can redefine their beliefs for modern marketing success
Do uniquely held beliefs have to be approached in a top-down manner?

Referenced on this Episode:

[BOOK] Eating The Big Fish by Adam Morgan: https://amzn.to/3pzZtos
Tony's Chocolonely: https://tonyschocolonely.com/
Who Gives a Crap: https://uk.whogivesacrap.org/
[BOOK] Prosperity by Colin Mayer: https://amzn.to/3av0tpz
[BOOK] Overthrow by Adam Morgan: https://amzn.to/3jVaBLl
[BOOK] Overthrow 2 by Adam Morgan: https://amzn.to/3k4dTfd

Connect with Paul/Ape Creative

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For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

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#588 Successful Remote Selling Tips with Jeroen Corthout, Co-Founder of Salesflare

Thu, 11 Feb 2021 16:00:02 GMT

In this week's episode we're joined by Jeroen Corthout, Co-Founder of Salesflare.

The pandemic has had a dramatic impact on how salespeople generate leads, build connections and close deals. Jeroen is right at the centre of that and with Salesflare, his mission is to make salespeople's workflows as efficient and enjoyable as possible.

In this episode we discuss:

Salesflare's mission and who their product is a good fit for
The #1 difficulty for salespeople in respect to CRMs
How salespeople can use their WFH environments to demonstrate authenticity and build better connections
The concept of 'digital body language' and tools that can help people understand this language
How salespeople have to adapt their approach to self-motivation
Tools and processes to help improve your sales productivity and workflow
How easy is it for SMEs to move from an enterprise CRM to a product like Salesflare?

Referenced on this episode:

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For all show ideas, guest recommendations, and feedback email marketing@sitevisibility.com

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#587 How To Master LinkedIn in 2021 with Viveka von Rosen, Chief Visibility Officer at Vengreso

Thu, 04 Feb 2021 16:00:51 GMT

In today's episode we're joined by Viveka von Rosen, Co-Founder and Chief Visibility Officer at Vengreso.

Viveka is an internationally recognised expert in the world of LinkedIn, having authored the book 'LinkedIn Marketing: An Hour a Day' back in 2012 and continuing to deliver a wealth of LinkedIn education via her courses on LinkedIn Learning and her work with Vengreso.

In this episode we discuss:

Viveka's LinkedIn routine and her tips on creating routines
How many LinkedIn connections is optimal and manageable?
Is LinkedIn Group engagement worth it?
The best times to post on LinkedIn
Why you should post natively and consider spending more time on using all the characters available to you
How many hashtags should you use in a LinkedIn post?
How to optimise your personal profile and LinkedIn company pages
Should you invest time in creating LinkedIn Stories?
How do you access LinkedIn Live?
How to access LinkedIn Newsletters
How to make the best use of LinkedIn's name pronunciation feature

Referenced on this episode:

https://everyonesocial.com/
https://www.agorapulse.com/
https://www.hootsuite.com/
Viveka's courses on LinkedIn Learning: https://www.lynda.com/Viveka-von-Rosen/2965250-1.html
https://streamyard.com/

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#586 How To Build Your Own Netflix with PJ Taei, Founder of Uscreen

Thu, 28 Jan 2021 14:28:51 GMT

In today's episode we're joined by PJ Taei, Founder of Uscreen.

Uscreen is a VOD platform that allows creators and brands to launch their own channels, monetise their audience and distribute their content through the world's major app platforms.

In this episode we discuss:

The growth in creators launching their own channels and networks
How the pandemic has impacted monetisation of VOD content
Industries seeing increased VOD adoption
How VOD platforms like Uscreen compare to single-channel ownership, i.e YouTube
VOD membership and marketing features and functionality
When launching your own VOD is most beneficial
Obstacles to launching a VOD channel
How immersive VOD can be enabled through wearable technology

Referenced on this episode:

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#585 How To Monetize Your Live Streamed Content with Steve Munachen, Head of Global Marketing at Push Live

Thu, 21 Jan 2021 20:38:57 GMT

In today's episode we're joined by Steve Munachen, Head of Global Marketing at Push Live.

Today we explore the growing possibilities in live streaming, including how Push Live are making cross-platform and cross-channel live streaming possible, the revenue-generating opportunities that exist today in live streaming and those that may start to surface in the near future.

In this episode we discuss:

How the pandemic has accelerated experimentation within live streaming
New capabilities in cross-platform and cross-profile live streaming
Monetisation models being used within live streaming
How influencer marketing extends into live streaming opportunities

Referenced on this episode:

Travis Scott and Fortnite Present: Astronomical: https://www.youtube.com/watch?v=wYeFAlVC8qU

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#584 Communicating with Authenticity with Christine Michel Carter, The #1 Global Voice for Working Moms

Thu, 14 Jan 2021 10:32:29 GMT

In this week's episode, we're joined by Global Marketing Strategist, Christine Michel Carter.

Christine is a Senior Contributor to Forbes, author of the books 'Mom AF' and 'Can Mommy Go To Work?', speaker and the #1 Global Voice for Working Moms.

In this episode we discuss:

How Christine commits to authenticity in her writing and how writers, journalists and marketers can too
Using feedback from your audience and vulnerability in your writing to improve your communication
The best way to approach and work with influencers
The current state of authenticity and social media
Examples of people and brands that do a great job of leading with authenticity

Referenced on this episode:

[Book] Mom AF by Christine Michel Carter
[Book] Not Just Black and White by Dr Anni Reinking
[Article] The Complete Guide to Generation Alpha, The Children of Millenials by Christine Michel Carter
[YouTube Channel]: Dhar Mann
Grammarly writing assistant
Help a Reporter Out
Trello

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#583 Engaging Customers in a Virtual World with Frankie Spires and Ferry Hunt, Co-Founders of See Your City

Thu, 07 Jan 2021 18:53:47 GMT

In today's episode we're pleased to be joined by one of our clients, See Your City.

See Your City are on a mission to bring the world together through unconventional localised tour experiences hosted by each city's most intriguing advocates.

Co-Founders Frankie Spires and Ferry Hunt join us to to describe how the pandemic has impacted the walking tours arm of their business and how this accelerated the development and successful launch of their virtual tours.

In this episode we discuss:

See Your City's mission within the tourism sector
Training and motivating employees to adapt communication skills for Zoom
The challenges (and solutions) when trying to recreate offline experiences online
The important distinction between employees technical ability and capabilities
Techniques to help keep people engaged in online experiences
The importance of having moderators to facilitate customer engagement during online events

Referenced on this episode:

https://shadow.tech/

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For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

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#582 The Role of Humour in Leadership & Creativity with Kirsty Hulse, Founder of Roar Training

Thu, 31 Dec 2020 09:00:20 GMT

Today we're joined by Kirsty Hulse, Founder of Roar Training. Kirsty is a former marketer, a speaker, an author and a stand-up comedian. She brings to the Internet Marketing Podcast a unique perspective on how business can incorporate humour to improve leadership, communication and creativity.

In this episode we discuss:

What we can learn from comedians about brevity in communication
Scenarios where humour can help you deliver important messages
What 'stacking' is and how it can impact communication
How self-deprecation can create an environment that brings people together
Using stand-up practices and building self-confidence

Referenced on this episode:

[Book] Be a Great Stand-Up by Logan Murray: https://amzn.to/380roIA
[Book] The Big Book of Creativity games by Robert Epstein: https://amzn.to/2LbEB8b

CONNECT WITH KIRSTY / ROAR TRAINING:

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

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#581 Essential B2B Website Conversion Techniques with Alex Price, Founder of 93Digital

Thu, 24 Dec 2020 09:00:00 GMT

Happy Holidays everyone!

In this episode, Alex Price, Founder of 93Digital, joins us to discuss conversion insights, techniques and considerations when building B2B websites.

In this episode we discuss:

How and why Alex ended up working in the niche space of B2B WordPress design and development
How Alex manages the balance of creativity and commercial balance within his design and development teams
How setting client expectations on how to give feedback can improve end results
The major differences between B2C and B2B websites
The role of customer journey mapping in B2B website building
Why hiding pricing information on your B2B website might not be such a good idea

Referenced on this episode:

CONNECT WITH ALEX / 93DIGITAL

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

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#580 Can Coaches Can Help To Grow Your Business? with David Wood, High Performance Coach and Founder of Focus.CEO

Thu, 17 Dec 2020 20:18:16 GMT

Note: Apologises for the audio quality in this episode, I hit a few technical problems prior to recording and so we had to switch to using Zoom for this particular episode recording. Zoom's not ideal for optimal audio for podcasts, but I think this episode still came out well and David touched on many fascinating insights from the world of high performance coaching.

In this episode we discuss:

David's experience and lessons in transforming into the career of coaching
David's recommendations on finding the 'best' coach for you
The important differences between coaching and therapy
Common distractions for business owners and CEOs and how to overcome them
David's #1 tip for business owners and CEOs to help improve focus
Whether or not David think it's still possible to take control of our declining attention spans

CONNECT WITH DAVID / Focus.CEO

David's gift basket for our listeners can be found at: https://focus.ceo/gift2/
David's website: https://focus.ceo/

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#579 Applications of AI in Marketing with Kasia Borowska, Managing Director of Brainpool AI

Thu, 10 Dec 2020 09:57:15 GMT

In this week's episode, we're joined by Kasia Borowska, Managing Director at Brainpool AI.

Brainpool is an artificial intelligence consultancy specialising in developing bespoke AI solutions for business.

They use their researchers creating cutting-edge AI algorithms and to develop and implement bespoke AI solutions for businesses.

Kasia comes from a background that includes mathematics, cognitive science and marketing and joins us today to discuss applications of AI in marketing.

In this episode we discuss:

The difference between AI and ML
The pros and cons of using AI for personalisation
How AI is being used in the space of content production
Why PPC might be the channel most impacted by AI in the future
Kasia's hopes for the application of AI in marketing in the future

CONNECT WITH KASIA / Brainpool AI

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#578 How To Create and Market Best-Selling Online Courses with Tom Libelt, Founder of We Market Online Courses

Thu, 03 Dec 2020 09:00:00 GMT

Today we're joined by Tom Libelt, Founder of We Market Online Courses and host of the podcast Smart Brand Marketing.

In today's episode we discuss:

The marketing limitations of online course platform
Tom's recommended software for building your own landing page and checkout processes
Why you might need to give some thought to launching your course on Udemy
Ad copy principles that work best when marketing online courses
Evergreen trends and principles to follow in the world of online courses

CONNECT WITH TOM:

REFERENCED ON THIS EPISODE:

Scott's episode with Tom on 'The Advertising Hour' podcast: https://pod.co/the-advertising-hour/11-breaking-bread-ribs-and-100-dollar-bills-w-tom-libelt-founder-of-we-market-online-courses
ConvertKit: https://convertkit.com/
ThriveCart: https://thrivecart.com/
Zapier: https://zapier.com/
Project Management Triangle: https://en.wikipedia.org/wiki/Project_management_triangle

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#577 Boosting User Engagement with No-Code Interactive Content with Saksham Sharda, Creative Director at Outgrow.co

Thu, 26 Nov 2020 09:00:00 GMT

Today we're joined by Saksham Sharda, Creative Director at Outgrow.co.

In today's episode we discuss:

What no-code means and what has triggered the rise in the no-code community
How Buzzfeed built their brand through interactive quizzes
The perfect number of questions to ask in an online quiz
Why quizzes capture our attention in the age of misinformation

CONNECT WITH SAKSHAM/OUTGROW.CO:

REFERENCED ON THIS EPISODE:

Claim an extended 30 day free trial AND 20% off of an Outgrow.co annual plan by visiting: https://www.outgrow.co/sitevisibility

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

For all show ideas, guest recommendations, and feedback email marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#576 Simplifying Your Marketing For Faster Growth with Kevin Urrutia, Co-Founder and CEO of Voy Media

Thu, 19 Nov 2020 10:20:04 GMT

Today we're joined by Kevin Urrutia, Co-Founder and CEO of Voy Media to discuss how you can simplify your marketing for faster growth.

In today's episode we discuss:

Lessons from Kevin's transition as a developer in Silicon Valley to becoming an entrepreneur in New York
How keyword research can help you understand product demand (and how Kevin took advantage of this to build his home cleaning company, Maid Sailors)
Resources that can help you stay on top of the latest business and marketing trends
Kevin's first-hand experience of capitalising on first-mover advantage, gaining huge amounts of traffic from early adoption of local SEO techniques

CONNECT WITH KEVIN:

REFERENCED ON THIS EPISODE:

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

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#575 Uncovering Hidden Revenue in Your Email Lists with Emily McGuire, Owner of Flourish & Grit

Thu, 12 Nov 2020 09:00:13 GMT

Ever wonder why your emails end up in a junk folder? Want to craft irresistibly clickable subject lines? Fancy learning one simple technique you can use to make more money from your email lists? Then this episode is for you.

Today we're joined by Emily McGuire, Owner of the email marketing agency, Flourish & Grit.

In today's episode we discuss:

Beneficial skills for the modern email marketer
The right (and wrong) ways to take advantage of personalisation
Subject line techniques that drive open rates without misleading your subscribers
How reframing your mailouts as an email series' could be the key in unlocking revenue within your email list
Companies that can inspire you with their email marketing efforts

CONNECT WITH EMILY / FLOURISH & GRIT:

REFERENCED ON THIS EPISODE:

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#574 How To Improve Your Confidence with Pricing with Janene Liston, a.k.a The Pricing Lady

Thu, 05 Nov 2020 09:38:51 GMT

This week we welcome to the podcast Janene Liston, a.k.a The Pricing Lady. Janene discovered her passion for pricing after an early career that saw her as an engineer, before venturing into marketing and product management.

Since 2014 Janene has been working independently as 'The Pricing Lady', supporting small business in Europe become more confident in their pricing.

In this episode she shares some of her most important pricing lessons with our listeners.

In today's episode we discuss:

Why price is only important in the context of value
Avoiding the trap of pricing based on your competition
How to respond when a client or prospect says 'that's too expensive'
Why you should avoid using the word 'costs' in pitches and the better alternatives
The importance of tiered pricing and how it can help frame your value and move your prospect towards making a decision
How reframing rejections and objections may help you overcome fear during pitches
How meditation and mindfulness can support improved confidence in pricing and negotiation

CONNECT WITH JANENE THE PRICING LADY:

REFERENCED ON THIS EPISODE:

Book: How To Build Your Creative Career by Russell Nohelty: https://amzn.to/3oQOojs
Podcast: The Advertising Hour - Selling Out with USA Today Best-Selling Science-Fiction & Fantasy https://pod.co/the-advertising-hour/7-selling-out-with-usa-today-best-selling-fantasy-and-science-fiction-author-russell-nohelty
Article: Pricing Experiments You Might Not Know But Can Learn From https://cxl.com/blog/pricing-experiments-you-might-not-know-but-can-learn-from/
The Handy Brain Method from Dan Siegel https://www.youtube.com/watch?v=gm9CIJ74Oxw

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/
https://www.youtube.com/user/SiteVisibility
https://twitter.com/sitevisibility
https://www.facebook.com/SiteVisibility
Hosted on Acast. See acast.com/privacy for more information.

#573 Lessons in Marketing from the Gambling Sector with Fintan Costello, Managing Director of BonusFinder.com

Thu, 29 Oct 2020 09:00:00 GMT

I had no idea before this episode that 'egaming' used to be the name that PR departments gave to 'gambling'. How things have changed! Or have they...

In my experience, the gambling world has often felt isolated from the rest of the marketing industry. I've never really been too sure why that is. Maybe it has something to do with legacy and lifestyle associated with gambling? Perhaps it simply has something to do with geography and the tax havens from which several gambling companies operate? Could it simply be that the marketers in this space choose to keep a low profile?

I've always known that marketers in the gambling industry have to play by a different set of rules. They are under much greater scrutiny and have in-game limitations than most marketers. I feel like there's a lot we can learn from marketers in gambling about strategic prioritisation, user behaviour and resourcefulness.

That's why I was so pleased to get to spend time with Fintan Costello, Managing Director of Finder Media and bonusfinder.com

In today's episode we discuss:

The process of building an online gambling company in the US
Challenges marketers in gambling face when working with the world's leading technology companies
How the esports and gaming sectors have adopted gambling techniques
Lessons in user behaviour and user experience from the gambling sector that all marketer can apply to their companies

CONNECT WITH FINTAN/bonusfinder.com

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#572 How To Stop Yourself from Getting Hacked at Home with Dr Eric Cole, CEO of Secure Anchor and World-Renowned Cybersecurity Expert

Thu, 22 Oct 2020 09:30:49 GMT

I have no idea what people know about me and what people don't. I've pretty much giving up caring about most aspects of my privacy because it largely feels outside of my control. Perhaps this is laziness, perhaps this is acceptance, perhaps this is freedom. I really am not sure.

I remember hearing, I think it was from John McAfee, that I should expect that at any given time there are at least 5 people watching me through the camera in my phone. I heard this maybe 5 years ago and so I assume at this point at least one of them has broadcast me at my very worst to parts unknown.

Maybe you're the same as me and don't know whether you should care about your privacy or not. It's the strangest thing that we're all targets but we'll never know the faces of our attackers. We need help and that's where Dr. Eric Cole comes in.

Dr Eric Cole has over 30 years of cybersecurity experience and has worked in this field for companies including the CIA, McAfee and Lockheed Martin. He's the leader of the cyber defenders.

In today's episode we discuss:

The most common security exposure points over the last 30 years
The #1 vulnerability hackers are currently looking to take advantage of
How the pandemic has created the perfect storm for hackers to take advantage of fear
Simple techniques to improve your home cybersecurity
Tips for improving your security in co-working spaces

CONNECT WITH DR ERIC COLE / SECURE ANCHOR:

- https://secure-anchor.com/

- https://twitter.com/drericcole

- https://www.facebook.com/DrEricCole/

- https://www.youtube.com/channel/UCwg_j4TF1dnP9OZFXzYussA

- https://www.onlinedanger.com

REFERENCED ON THIS EPISODE:

- https://safe.secure-anchor.com/wfh-cyberguide

CONNECT WITH SCOTT:

- scott.colenutt@sitevisibility.com

- https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

- https://www.sitevisibility.co.uk/

- https://www.youtube.com/user/SiteVisibility

- https://twitter.com/sitevisibility

- https://www.facebook.com/SiteVisibility

- http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#571 How To Create and Publish Survey-Based Research with Michele Linn, Co-Founder and Head of Strategy at Mantis Research

Thu, 15 Oct 2020 08:00:00 GMT

How do you know the right questions to ask to get the best survey responses?

What's an ideal sample size for collecting survey data?

How do you ensure the data you're collecting from surveys is credible?

Surveys can be one of the best ways to identify thoughts, feelings, trends and topics that are critical to our business and marketing efforts. There are, however, many pitfalls in the process that can prevent you from gleaning useful and actionable insight from survey data.

We must proceed with care and thoroughness and we have someone who can help!

Joining me today on the podcast is Michele Linn, Co-Founder and Head of Strategy at Mantis Research. Michele helps us answer the questions above and shares her knowledge on 'How To Create and Publish Survey-Based Research'.

CONNECT WITH MICHELE / MANTIS RESEARCH:

REFERENCED ON THIS EPISODE:

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

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#570 How To Create a Killer Content Brief with Lilach Bullock

Thu, 08 Oct 2020 13:17:03 GMT

In today's episode, we're joined by Lilach Bullock, blogger, content marketing expert and speaker.

Lilach has extensive experience in all aspects of content production and copywriting and probably cast her eyes over hundreds or thousands of content briefs during her career. This makes her the perfect person to join us in discussing the topic of 'How To Create a Killer Content Brief'.

In today's episode we discuss:

Practical tips for creating robust content briefs
The importance of having a defined goal for everything you produce
How vagueness or vanity can impact content briefing
The differences in content production and copywriting
The role copywriters play in turning ideas and visions into defined briefs

CONNECT WITH LILACH:

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#569 How To Get Started with Brand Affinity Marketing: Interview with Rachel Pearson, Digital Marketing Manager at SiteVisibility

Thu, 01 Oct 2020 07:00:00 GMT

This episode is not sponsored by Wistia.

... but it may as well be. Rachel (our Digital Marketing Manager at SiteVisibility) loves Wistia and we reference them throughout this episode as a business that we think does an excellent job of brand affinity marketing.

I'd heard the phrase 'brand affinity marketing' sneak more frequently into Rachel's vocabulary and as it's something I've not stumbled upon before, I figured the best place to learn about the topic was right here on our podcast with you all.

In today's episode, Rachel and I discuss:

What brand affinity marketing is
How brand affinity marketing is different from brand advocacy
Rachel's favourite examples of brand affinity marketing from companies and campaigns
How to achieve brand affinity
Why you might need to look beyond your marketing team to achieve brand affinity
Resources to help you get started with brand affinity marketing

DISCUSSED ON THIS EPISODE:

CONNECT WITH RACHEL:

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

See ya next week!

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#568 How to Make Your SEO Marketing Budget Go Further with Matthew Woodward

Thu, 24 Sep 2020 08:00:00 GMT

Right now, marketing budgets are being heavily scrutinised. Probably more than ever.

Is now the right time to cut marketing budget or should marketing be the very last area within your business that you should look to reduce costs?

Matthew Woodward is not fence-sitting on this topic and he joined me on this podcast to explain why he feels so strongly about why he feels businesses shouldn't be cutting marketing budgets at this time.

In addition to sharing his rationale, Matthew also shares plenty of useful tips on how to ensure you're utilising your marketing budget effectively.

In today's episode we discuss:

Matt's thoughts on why now is a bad time to cut marketing budgets
Cost-effective ways to make SEO marketing budgets go further
The most common oversights when marketers are calculating their SEO budgets

CONNECT WITH MATT:

DISCUSSED ON THIS EPISODE:

https://www.matthewwoodward.co.uk/seo/case-studies/14x-search-traffic/

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com.

Need help in deciding how to best use your marketing budget? Contact us via live chat our site or tell us about your situation through the contact form on our site: https://www.sitevisibility.co.uk/contact/

See you next week!

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#567 The Pros & Cons of Shopify for SMEs with Paul Rogers, Founder of Vervaunt

Thu, 17 Sep 2020 09:36:53 GMT

In this week’s episode, we’re joined by Paul Rogers, Founder of Vervaunt, to discuss the Pros and Cons of Shopify for SMEs (plus lots of bonus tips and advice from Paul on the ever-changing world of eCommerce and re-platforming!)

In this episode we discuss:

Considerations businesses need to make when re-platforming, particularly when moving to Shopify from another platform
How Shopify developed into the world's leading eCommerce platform
The Pros and Cons of Shopify for SMEs
Third-party Shopify integrations for marketers
Emerging eCommerce software to enhance (or rival!) Shopify

CONNECT WITH PAUL / VERVAUNT

https://www.linkedin.com/in/paulnrogers/

https://paulnrogers.com/

https://vervaunt.com/

https://twitter.com/vervaunt

https://www.instagram.com/vervaunt/

CONNECT WITH SCOTT:

scott.colenutt@sitevisibility.com

https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

https://www.sitevisibility.co.uk/

https://www.youtube.com/user/SiteVisibility

https://twitter.com/sitevisibility

https://www.facebook.com/SiteVisibility

http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#566 How To Optimise Your Google Shopping Feed in 2020 with Rob Watson, Founder of Freewheeling

Thu, 10 Sep 2020 09:38:01 GMT

In this week's episode, we're joined by Rob Watson of Freewheeling to discuss the big changes in Google Shopping that are being rolled out in 2020.

In this episode we discuss:

Google Shopping feed changes coming into place this year and what it means for advertisers
How to take advantage of this new free offering from Google
Why Google are making these changes
The most important elements to optimise within Google Shopping Feeds

CONNECT WITH ROB / FREEWHEELING

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#565 eCommerce Features and Functions that Users Find Irresistible: Interview with Luke Carthy

Thu, 03 Sep 2020 10:02:11 GMT

It's fascinating how fast user behaviour changes in eCommerce. The hottest new eCommerce idea can rapidly develop from being a 'nice-to-have' feature that differentiates you from competitors, to the standard that all customers expect. Over the last decade we've seen the growth of mobile commerce, a host of new delivery options, hundreds of new payment options and a new worlds born through virtual and augmented reality.

eCommerce consultant Luke Carthy spends a lot of his time analysing the world of online retail and helping eCommerce companies grow. He is the perfect guest to join us on the topic of 'eCommerce Features and Functions that Users Find Irresistible'.

In this episode we discuss:

Recommendations for companies that in market-leading positions continually striving to maintain their competitive edge
eCommerce features that have moved from 'nice-to-haves' to expected by customers
The most engaging eCommerce features and functions in 2020
New eCommerce software we think you'll love

CONNECT WITH LUKE:

ALSO MENTIONED ON THIS EPISODE:

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

#564 Surfacing Your Brand’s Story: Interview with Melanie Deziel

Thu, 27 Aug 2020 08:00:00 GMT

l love copywriting. I love storytelling. There's nothing better in marketing than the wondrous moments where an individual or a company can turn their ambition, mission or vision into messaging that immediately helps you understand their story.

I also know that it can be a really complex process. For some, the process of turning their goals into stories is natural and joyful and for others it's a painstaking source of frustration. There are also grey areas, such large corporations bursting with stories to tell but shackled by their own corporate governance.

Today's episode is about how to surface your brand's story and joining me for this conversation was Melanie Deziel, Chief Content Officer at Storyfuel. Melanie empowers brands of all backgrounds to tell better stories and is the author of the book 'The Content Fuel Framework' which is designed to help you generate unlimited story ideas!

In this episode we discuss:

How to approach telling your story for the first time
Questions you can ask of yourself and others to uncover interesting stories
How to keep your brand story consistent
How storytelling is developing

CONNECT WITH MELANIE /STORYFUEL:

ALSO MENTIONED ON THIS EPISODE:

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

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#563 Post COVID-19 Business Planning with Carl Fillery of EMC Consultants

Thu, 20 Aug 2020 10:12:57 GMT

It's really challenging right now to be thinking about the future. What's beyond COVID-19 for our friends, family, our economy and our businesses?

How can we start preparing for the unknown when there's so much uncertainty and when there's so much happening RIGHT NOW? We're having to plan and adapt simultaneously at a faster pace that perhaps ever before.

Fortunately, there are people like Carl Fillery in the world to guide us. Carl is a partner at EMC Management Consultants and he joins us in this episode to provide his advice on how businesses can start their post-COVID-19 business planning.

In today's episode, we discuss:

How business owners in the UK can prepare for the end of the government's job retention scheme
Why you may need to revisit your distribution strategy
Why customers might be willing to pay a little more for your products or services
Why customer loyalty is more important for the future than ever before
Why business owners should be chasing profit and not volume

CONNECT WITH CARL / EMC:

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

See you next week!

Hosted on Acast. See acast.com/privacy for more information.

#562 How Search Demand Has Changed in 2020: Interview with Sophie Moule

Thu, 13 Aug 2020 08:00:00 GMT

THIS IS A SPONSORED EPISODE IN COLLABORATION WITH PI DATAMETRICS: https://www.pi-datametrics.com/

In today's episode we're joined by Sophie Moule, Head of Marketing at Pi Datametrics.

Sophie joins us to share a wealth of key insights from Pi Datametrics' report 'How Search Demand Has Changed in 2020'. You don't need the report to follow along during the episode, but if you do fancy following along and want access to the full, free 72-page report, you can download it here: https://www.pi-datametrics.com/market-analysis-reports/search-demand/

In this report, you'll discover:

Which categories are growing due to Covid-19?
The most searched terms throughout 2020
The highest growth terms throughout 2020
Who are the top players across the categories
What did we ask about the most searched terms?
The most searched brand names

The report features search insights across the following categories (those in bold are the categories we selected for discussion in this episode!):

Health & household
Fitness equipment & classes
Home & garden
Things to do at home
Sportswear & loungewear
Food & drink
Electricals
E-learning
Online gambling
Communication

Listen To The Episode To learn:

What has been the most searched fitness product during the pandemic?
How can fitness instructors and establishments convert more customers at this time?
What has been the most searched home & garden product during the pandemic? (Surprising result!)
Why now might be the best time to launch a new board game
Why Christmas is going to look very different for retailers in 2020
Why you might need to invest more time on content that focuses on product or service comparisons
The importance of influencer marketing and content collaborations at this time
+ much more!

Useful Timestamps For This Episode:

0:00-05:45 Introduction to Sophie, Pi Datametrics and the report
05:45 How and why the report was created
15:30 How to get the most from this report
20:40 Fitness equipment and classes category insights and discussion
42:20 Home and garden category insights and discussion
53:00 Things to do at home category insights and discussion
62:50 Electricals category insights and discussion
77:15 Additional report insights provided by Sophie

Connect with Sophie/Pi Datametrics:

#561 What Gen Z Wants from Your Brand with Cat Agostinho and Jay Richards, Co-Founders of Imagen

Thu, 06 Aug 2020 13:03:15 GMT

I don't know a whole lot about Gen Z. Sometimes I think perhaps I do, and then I see something trending on social media that I don't recognise and I'm reminded that I'm just a millennial who knows nothing.

For longevity in business, you have to evolve. You have to understand what's meaningful to the next generation.

That's why I needed to speak to Jay & Cat.

Jay & Cat crowdsource insights from a network of Gen Z consultants to help inform the future of businesses like the NFL, Stella McCartney and Viktrs. Not only are they helping businesses to evolve in a way that meaningful to the next generation, they are given Gen Z a platform to speak up and share their voices and ideas so that they can continue to shape the future according the values that are important to them.

Imagen is a fascinating business and so it made Jay & Cat the perfect people to speak to about the trends they're finding through their research with Gen Z.

In today's episode we cover:

Why it's important to engage Gen Z at the beginning of the process when building your brand or launching new products and services
How Gen Z could end up being your most useful consultants
The importance of businesses investing in supporting the movements important to Gen Z instead of just acknowledging them
How having a sense of community might be critical to the success of emerging platforms targeting Gen Z

I loved speaking to Jay and Cat and found their respect for each other and their values refreshing and motivating. I'd highly recommend following them at the links below as they regularly share lots of interesting Gen Z insights and a behind the scenes look at what happens on a day to day basis at Imagen.

CONNECT WITH IMAGEN/JAY/CAT:

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

#560 Managing The Most Successful Migration in Dunelm's History: With Jamie Watson and Marcos Alvarez Martin

Thu, 30 Jul 2020 04:00:50 GMT

We've covered several aspects of migration historically on our podcast, but never from the perspective of one of our clients.

This is why I'm so pleased that in today's episode we're able to bring you the thoughts of Jamie Watson, SEO Marketing Manager at Dunelm. Jamie is joined by our Senior SEO Analyst from SiteVisibility, Marcos Alvarez Martin.

When Dunelm first partnered with us, they weren't far removed from having suffered the results of a poor migration. Jamie touches on this at the beginning of this episiode as he explains just how important it was to get things right when their second migration in four years was looming on the horizon.

Breaking down a migration that spanned almost two years, Jamie and Marcos share:

The roles of agencies/clients during a migration
The role of trust in a successful migration
Differences in the metrics that are monitored by clients and agencies
Go-to tools for technical SEO monitoring
How to encourage and consider cross-department working

The standout feeling for me in this episode is trust. Trust is such a vital component in any form of successful marketing and even more so when navigating the often complex, time consuming and technically-challening terrain of eCommerce migrations.

CONNECT WITH JAMIE / DUNELM:

CONNECT WITH MARCOS:

marcos.martin@sitevisibility.com
https://twitter.com/markookami
Watch Marcos as host in our recent '60 Minutes to Migration Success' webinar: https://www.youtube.com/watch?v=7LK2BcX69Oo

CONNECT WITH SCOTT:

CONNECT WITH SITEVISIBILITY:

You can also check-out our recent case study with Dunelm, exploring how we helped them generate YoY increases in organic revenue and sessions through dedicated subcategory analysis and optimisation: https://www.sitevisibility.co.uk/case-study-significantly-increasing-organic-traffic-revenue-for-dunelm/

See you next week!

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#559 How To Generate More Leads on LinkedIn Using 'The Rainmaker System' with Matt Clark, Chief Igniter at The Virtual Edge

Thu, 23 Jul 2020 16:56:03 GMT

When I read about Matt Clark's 'Rainmaker' system, I was both curious and pessimistic in equal measure. I'm already familiar with the book, 'How To Become a Rainmaker' and thought that there might be some connection between the lessons in the book and what Matt is teaching.

Though I was to find there is no direct link between the book from Jeffrey Fox and Matt Clark's coaching system, they both do have one thing in common - they're designed to help businesses generate leads!

Matt's system with The Virtual Edge is specifically designed to help businesses 'Get 2 To 5 High-Value Leads Everyday Without Ads'. That seemed pretty intriguing to me and so Matt and I broke down the system in more detail on this episode.

In addition to learning the structure of Matt's 'Rainmaker' system, we also discuss:

Why it's important to become comfortable in the organic side of LinkedIn before starting your automation journey
Why business owners need to take personal responsibility for marketing on LinkedIn
The role of LinkedIn 'pick-up lines' in initiating connections
How to improve your LinkedIn profile in 20 minutes 😉

CONNECT WITH MATT / THE VIRTUAL EDGE:

https://thevirtualedge.com/
https://www.facebook.com/TheVirtualEdge/
https://www.linkedin.com/in/mattclarksa
The '20 Minute Profile Makeover': https://thevirtualedge.com/profile/

CONNECT WITH SITEVISIBILITY:

CONNECT WITH SCOTT:

See you next week!

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#558 How To Stay in Love with Content Marketing: Interview with Joe Pulizzi

Thu, 16 Jul 2020 10:04:20 GMT

Back in May I was fortunate enough to interview Rand Fishkin on this podcast. When I first heard about SEO, Rand and Moz were my initial go-tos for all things SEO. I know this is the case for a lot of marketers who entered the industry in the last decade and a half.

The same can be said for today's guest, Joe Pulizzi, in respect to content marketing.

Joe Pulizzi is the Founder of the Content Marketing Institute and coined the phrase 'content marketing'. He spent 11 years at Content Marketing Institute, selling the company in 2016.

So what's Joe been doing since 2016? We explore what Joe has been focusing on over the last few years in the podcast as I look to uncover what it is that keeps him in love with content marketing.

In today's episode we explore:

Joe's tips on how to keep inspired and creative
Characteristics of great content marketers
The unusual but highly effective way that Joe decided to market his first fiction novel
The content marketing trend that Joe is most excited about

I loved speaking with Joe. His enthusiasm for content and creativity came through in our discussion and his energy was exactly the same when we weren't recording. I'm grateful that Joe gave us his time and I'm so happy that after all these years we finally get to bring one of the true pioneers of modern marketing to the podcast.

CONNECT WITH JOE:

https://www.joepulizzi.com/
https://twitter.com/joepulizzi
Grab a copy of Joe's fiction debut in 'The Will To Die': https://thewilltodie.com/
Joe's non-profit company, The Orange Effect Foundation: https://theorangeeffect.org/

CONNECT WITH SITEVISIBILITY:

CONNECT WITH SCOTT:

See you next week!

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#557 How To Improve Your Content's Linkability: Interview with Alex Tachalova

Thu, 09 Jul 2020 09:16:20 GMT

It's been a while since we discussed link building on the podcast and so we thought Alex Tachalova, who specialises in link building and online PR, would be the perfect guest to discuss the topic.

Alex is the Founder of Digital Olympus, an agency that specialises in relationship-based link building and they are also the hosts of a hugely popular European marketing conference.

In today's episode we explore:

Alex's position on paying for links
Overlooked prerequisites of great link building
What you can add to your content to make it more linkable
How to maximise your chances of securing links by finding the right people to talk to

CONNECT WITH ALEX TACHALOVA / DIGITAL OLYMPUS:

CONNECT WITH SITEVISIBILITY:

CONNECT WITH SCOTT:

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#556 Common Obstacles in Podcasting & How To Overcome Them: Interview with James Mulvany

Thu, 02 Jul 2020 11:51:10 GMT

Podcasting is going through another boom right now, and right at the centre of that boom is James Mulvany, Founder of one of the world's leading podcast hosts, podcast.co, and serial podcaster.

James has spent a life in audio that has included him launching Radio.co (for creating online radio stations), Podcast.co (podcast hosting and production) and most recently, MatchMaker.fm (connecting podcast hosts with guests and vice versa).

This appearance from James was part of his '30 podcasts in 30 days' tour. I also had the pleasure of interviewing him over on my podcast 'The Advertising Hour' where we discussed 'Lessons from a Life in Podcasting'.

With so many people getting into podcasts right now, I wanted to help break down the common obstacles in podcasting with James to help our listeners launch their first podcasts or perhaps improve an existing one.

In this episode you'll learn:

How podcasts tours can help you promote a product, service or just get you unstuck
How to generate topic ideas for your podcast
Technical skills and resources to help you launch or improve a podcast

#555 Inside the Mind of a Remote SEO Analyst: Interview with Marcos Alvarez Martin

Thu, 25 Jun 2020 09:21:04 GMT

A few episodes ago we mentioned that we have a goal with our podcast of bringing your more insider tips and advice from our team at SiteVisibility and today, we're pleased to be able to do just that.

Our guest today is Marcos Alvarez Martin, Senior SEO Analyst here at SiteVisibility as well as BrightonSEO trainer.

Marcos has worked at SiteVisibility for over 4 years but just over a year ago he made a permanent move back to Tenerife and now works with us as a fully remote employee.

The circumstances in respect to the COVID-19 pandemic mean that right now a lot of businesses are having to adapt to working remotely and face the reality that remote working provisions are likely going to be in place for some time to come.

For that reason, we thought it would be useful to get Marcos on the podcast and describe from his perspective the benefits and struggles of life as a remote marketer.

We touch on topics including:

Why Marcos decided to head home and how he approached the topic of remote working with us at SiteVisibility
The specific steps we took together to plan out Marcos' transition to fully remote working
Challenges Marcos' has faced as a remote employee and how he has overcome them
Benefits of remote working for Marcos and his advice for companies in approaching the topic with employees

You'll be hearing from Marcos again in an upcoming episode where he joins one of our clients to discuss the ins and outs of a website migration for one of the UK's largest retailers. Look out for it!

Connect with SiteVisibility here:

Connect with Scott here:

Connect with Marcos here:

https://twitter.com/markookami

marcos.martin@sitevisibility.com

For all show feedback, topic ideas and recommendations for guests, email grow@sitevisibility.com

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554 Tips for Building Your Brand with Olaf Gueldner from Goodwood

Thu, 18 Jun 2020 09:33:52 GMT

On this week's episode of the Internet Marketing Podcast, Andy is joined by Olaf Gueldner, CMO at Goodwood, the world’s leading sporting estate situated in West Sussex, to discuss his tips for how you can build your brand.

On the show you'll learn:

How to shift focus from a physical operator to become a digital media giant?
The lessons learnt from bringing services in-house
Why your audience is King, but content is everything
Why it's so important to for businesses to understand their audience
Why measurement is so important "If you can’t measure it then you can’t improve it!"

Plus, Olaf provides his top tip for the audience.

If you'd like to connect with Olaf, you can do so on LinkedIn here and you can also find out about Goodwood's media business here.

To connect with SiteVisibility:

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553 Lockdown Communications for Leisure Destinations: Interview With Flo Powell from Midnight Communications

Thu, 11 Jun 2020 09:55:53 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Flo Powell, Managing Director at Midnight Communications, to talk about the leisure industry during lockdown as well as their recent website migration for Arundel Castle.

On the show you'll learn:

Why leisure destinations or attractions should be continuing the conversation with their customers during lockdown
Why they need to be engaging with new customers at this time
Some of the lessons that other businesses can learn from Arundel Castle
Why video content is important when it comes to leisure industry marketing
Flo's top 4 things that those working in the leisure industry should be looking at during lockdown

Plus, Flo provides her top tip/key takeaway for the audience.

If you'd like to connect with Flo, you can find her on Twitter here and on LinkedIn here.

To connect with SiteVisibility:

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#552 Tips for a Healthy Remote Team: Interview with Fernando Angulo, Head of Communications at SEMRush

Thu, 04 Jun 2020 10:36:42 GMT

In this week’s episode we’re joined by Fernando Angulo, Head of Communications at SEMRush.

Fernando joins us to share his best tips on how to keep a remote team happy, healthy and productive.

You’ll learn:

· The importance of discipline in remote workers staying organised

· How introducing a home schedule with your family/housemates can help you be more comfortable when working from home

· Why email marketing is particularly effective right now

· Software that can help improve team communication

To connect with Fernando / SEMRush visit the following:

· https://www.semrush.com/

· https://www.linkedin.com/in/fernandoangulo/

To connect with SiteVisibility:

· https://www.sitevisibility.co.uk/

· https://twitter.com/SiteVisibility

Thanks and see you next week!

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#551 The Journey of SparkToro: Interview with Rand Fishkin

Thu, 28 May 2020 11:25:48 GMT

Rand Fishkin has contributed an unfathomable amount to the marketing industry. He is a pioneer when it comes to marketing knowledge-share, product development and leadership.

...and in today's episode, I got to spend an hour one-on-one with him! As you'll hear, I used every last second of his time (sorry, Rand!)

When I first was introduced to the practice of SEO around a decade ago, Rand was one of the first names I stumbled upon. His Whiteboard Friday sessions and 'Beginner's Guide to SEO' quickly became early staples in my SEO learning. I'm sure this is a case for so many of us that have entered the SEO industry over this last decade.

Rand spent over 14 years at Moz before exiting in February of 2018. Since then, Rand and his co-founder Casey Henry have been building the brand new audience intelligence tool, SparkToro.

I LOVE it.

It's important to know that this isn't a sponsored episode (I suspect it might sound like it!), though Rand did provide me with a press-review account to help me prepare for this podcast. I spend a lot of time experimenting with new marketing software and when I believe in something, our listeners will hear about it. I really believe that SparkToro offers something quite unique in the area of market and audience research.

In this episode, you'll hear much more about SparkToro's origin story, lessons from Rand in launching a new SaaS product, how you can use SparkToro to learn more about your current audience and target audience and Rand's plans for the future of SparkToro.

It was an absolute pleasure to speak with him. Let me know if you enjoyed the episode by connecting with us and sharing your feedback via the following:

SPARKTORO / RAND:

SITEVISIBILITY / ME:

Thanks everyone, I look forward to speaking to you all soon and please do send feedback. I want to get to know more about our listeners and what you want to hear from our podcast.

Scott

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#550 Our Journey & Lessons Through COVID-19 (So Far!): Interview with Jason Woodford, CEO of SiteVisibility

Thu, 21 May 2020 12:08:07 GMT

Hello everyone, Scott Colenutt here. I'm your new host of the Internet Marketing Podcast! I'm delighted to be a part of this podcast's history and I'm excited in getting to know more about our audience, while continuing to explore some of the best minds in marketing for their insider tips and advice.

Andy White has been an AMAZING host for a very long time, but we're planning on making some changes to the podcast, including:

Ensuring we're giving you direct access to the most interesting personalities in marketing
Ensuring we're covering the topics that YOU want covered
Bringing you a wealth of insider tips and advice from our team at SiteVisibility
Experimenting with podcast lengths and formats so you're getting the information you want in the way that you want it
I think we're long overdue some updated intro music. What do you think?

Andy's still been recording episodes with us throughout May, so for the next month you'll likely to hear a mix of episodes hosted between Andy and I, before I take over permanently in June.

I know we have some very loyal listeners, and I want to hear your feedback on the podcast and the changes that we're making. Please reach out to me via email at scott.colenutt@sitevisibility.com or via LinkedIn: https://www.linkedin.com/in/scottcolenutt/.

I want to know:

What changes do you want to see us make on the podcast?
Is there anyone you'd really love for me to interview?
What changes can I make to our format to give you a better audio experience?

All feedback welcome. We're in this to create the most insightful marketing podcast on the planet.

I look forward to getting to know you all.

---

In today's episode we're joined by Jason Woodford, CEO at SiteVisibility.

Jason and I discuss the impact that COVID-19 has had on SiteVisibility and more generally within the marketing industry.

We go in-depth to discuss:

How we've managed internal and external communication during the pandemic
The Government support that's available to businesses and what we've explored at SiteVisibility
Our thoughts on the long term impact this might have in the marketing industry
Our advice, from our experience, for other marketing businesses that are currently impacted by COVID-19

Reach out via the following for your thoughts and feedback on the episode and to connect with us:

Thanks and see you next week!

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#549 Applying User-Centered Design to Digital Marketing Activities: Interview with Becca Babajee-Pycroft of Box UK

Thu, 14 May 2020 17:09:21 GMT

This week we're joined by Senior User Experience Consultant at Box UK, Becca Babajee-Pycroft.

Becca shares her insights into how you can apply user-centred design techniques to digital marketing, including:

The first steps marketers can take to a user-centred approach
Why user journey mapping should be completed before you start marketing
The importance in one to one feedback in the user testing process

You can connect with Becca and Box UK via the following:

https://www.linkedin.com/in/beccabp/

https://www.boxuk.com/

https://www.linkedin.com/company/box-uk/

https://twitter.com/

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#548 Lifecycle Marketing Through Programmatic: An Interview with Luke Westland from Crimtan

Thu, 07 May 2020 09:16:51 GMT

In this week’s episode of the Internet Marketing Podcast we are joined by the Head of Creative at Crimtan, Luke Westland.

Luke shares his thoughts and advice on:

What lifecycle marketing is and how it's evolved through programmatic
Why marketers shouldn't worry about losing their jobs to programmatic advertising
The specific programmatic formats used by Crimtan to drive conversions

You can connect with Luke via Crimtan at:

See ya next week!

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#547 How To Communicate During a Crisis: An Interview with Chris Hatherall from Midnight Communications

Thu, 30 Apr 2020 17:44:39 GMT

In this week’s episode of the Internet Marketing Podcast we are joined by Senior Media Consultant of Midnight Communications, Chris Hatherall.

Chris shares with us his top tips on how we can more effectively communicate during a crisis, including thoughts on:

How social media may be forcing politicians to communicate in new ways
The best way to handle questions that you can't answer
The role on empathy in effective communication
How more frequent communication could help to increase your audience engagement at this time

You can connect with Chris via Midnight Communications at https://www.midnight.co.uk/ or https://twitter.com/MidnightComs.

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#546 How To Make Your Website User-Friendly: An Interview with Jeremy Knauff of Spartan Media

Thu, 23 Apr 2020 15:47:09 GMT

In this week's episode of the Internet Marketing Podcast we are joined by CEO of Spartan Media, Jeremy Knauff.

Jeremy breaks down how to approach website friendly, with reminders and tips on:

Why we need to de-prioritise our own assumptions on website friendliness
How user testing is fundamental to the process of making your website user friendly
How website speed directly impacts your bottom line
The role of video in attracting the right customers
Why companies that focus on multi-channel marketing will dominate in 2020

As his #1 tip, Jeremy reminds us that adaptability should be top of mind for us all to be successful in marketing this year.

You can connect with Jeremy via:

Spartan Media: https://spartanmedia.com/

Jeremy's LinkedIn: https://www.linkedin.com/in/jeremyknauff

Jeremy's Twitter: https://twitter.com/jeremyknauff?lang=en

Or catch his regular contributions to Search Engine Journal at: https://www.searchenginejournal.com/author/jeremy-knauff/

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#545 Social Media Strategy Tips for 2020: Interview with Carlos Gil

Thu, 16 Apr 2020 11:51:41 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Carlos Gil, Entrepreneur, Keynote Speaker, Author, Social Media Consultant, Brand Storyteller & owner of Gil Media to talk about social media marketing and how you can make it work for you in 2020.

On the show you'll learn:

How you can stand out in the sea of content
Why Carlos believes influencer marketing is lazy, inauthentic and in some cases, ineffective
Why you should consider leveraging your customers instead of influencers
Why personal marketing is likely to replace the one to many approach
Why you should be considering private messaging groups on WhatsApp and Slack
How you can use Twitter & Instagram as search engines to find customers
Why personal branding is even more important in the current Coronavirus world

Plus, Carlos provides his top tip when it comes to Social Media marketing in 2020.

If you'd like to connect with Carlos, you can find him on LinkedIn here. You can also find his book, The End of Marketing on Amazon here.

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#544 How To Engage With Your Customers In 2020: Interview With Fredrik Ronnlund

Thu, 09 Apr 2020 09:55:44 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Fredrik Ronnlund, Chief Operating Officer and Chairman at Leadoo Marketing Technologies to talk about how to engage with your customers in 2020.

On the show you'll learn:

Why one to one marketing is important for increasing your leads in 2020
Why content marketing isn't dead but why you need to be engaging with your customers
Why it's important to help your customers and solve their problems within your marketing
What eCommerce businesses can do today to survive and thrive during lockdown and social distancing

Fredrik has also been working alongside a non-profit organisation on a Covid-19 data gathering bot to find out how people are social distancing and what kind of symptoms they have. The data is sent directly to the highest levels of the NHS, Number 10, SAGE and MOD.

You can help out and visit it here: https://corona-help.uk/

If you'd like to connect with Fredrik, you can find him on Twitter here and on LinkedIn here.

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#543 How to Grow Your YouTube Subscribers: Interview with Brian Dean

Thu, 02 Apr 2020 10:47:42 GMT

On this weeks episode of the Internet Marketing Podcast, Andy is joined by Brian Dean, Founder at Backlinko to discuss different ways in which you can grow your YouTube subscribers.

On the show you'll learn:

Why your branding and positioning on YouTube can help you to stand out
Brian's tips for making the most out of your video intros
How you can optimise your YouTube videos for SEO
Why it's important to look for keywords with low competition and try to optimise for those
How you can get more subscribers to your channel

Plus, Brian provides his top tip for the audience when it comes to growing your YouTube channel and increasing your subscribers.

Brian's YouTube channel with a whole load of useful digital marketing training and tutorial videos can be found here.

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#542 5 Ways to Squeeze Every Drop of ROI Out of Your Site Content: Interview with Heather Lloyd-Martin

Thu, 26 Mar 2020 11:37:08 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Heather Lloyd-Martin, "pioneer of SEO content writing" and CEO of SuccessWorks SEO Copywriting to talk about the different ways in which you can squeeze every drop of ROI out of your sites content.

The show has a whole lead of content marketing tips you can put into place right now. You'll learn:

Why getting the most out of your content is so important right now
How you can let Google bring leads to you
How content marketing and working on improving your content can help you if you’ve previously relied on trade shows, conferences or other types of face to face marketing
Why if your content isn’t positioning, you should talk to a professional who can help
Why if you used to do a lot of onsite, you should talk about how you can do things virtually
How you can use re-purposed content to build on know-like-and-trust
Why interviewing internal subject matter experts can lead to excellent content that your readers will love

Plus Heather provides her top content marketing tip for the audience.

If you'd like to connect with Heather, you can find her on Twitter here.

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#541 Everything You Need To Know About Brand SERPs: Interview with Jason Barnard

Thu, 19 Mar 2020 11:01:43 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Jason Barnard, the brand SERP guy at Kalicube to discuss everything you need to know about brand SERPs and how you can take control of your own brand.

On the show you'll learn:

Why 2020 is the year of the brand SERP
Why Google is your new business card and what that means for you
How you can influence your brand search engine page results and make it positive, accurate and convincing
How you can shape the anatomy of the SERPs and make yours sexy!
Why your brands SERP is an important part of the sales funnel

Plus, Jason provides his top tip when it comes to brand SERPs.

If you'd like to connect with Jason, you can find him on Twitter here and on LinkedIn here.

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#540 Why You Should Consider a Product-Led SEO Approach: Interview with Eli Schwartz

Thu, 12 Mar 2020 10:57:20 GMT

On this weeks episode of the Internet Marketing Podcast, Andy is joined by Eli Schwartz, growth advisor and marketing consultant to talk about why you should focus on products rather than your content when it comes to your SEO.

On the show you'll learn:

Why your product should come first and your content should come second
Why you shouldn't fear Google Algorithm updates
Why you should consider NOT using keyword research
How Zillow's product market fit approach led them to success
How Google will reward you for building the right content
What the idea of Blue Ocean SEO is, and why you need to consider it as part of your SEO strategy

Plus, Eli provides his top tip for the audience.

If you'd like to connect with Eli, you can find his website here and him on Twitter here and on LinkedIn here.

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#539 Using Google Tag Manager for Schema: Interview with Paul Lovell

Thu, 05 Mar 2020 14:17:54 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Paul Lovell, International SEO Consultant and Founder at Always Evolving SEO to talk about Schema and how you can use it via Google Tag Manager.

On the show you'll learn:

How you can use Schema without the need for developers
How you can use Product Schema via Google Tag Manager
Paul's top tip when it comes to testing schema within GTM
Other useful Google Tag Manager functionalities

Plus, Paul provides his top tip for the audience.

If you'd like to connect with Paul, you can find him on Twitter here and on LinkedIn here.

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#538 How To Use Data To Acquire New Business Online: Interview with Adam Lundquist

Thu, 27 Feb 2020 11:55:23 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Adam Lundquist, founder at Nerds do it Better to talk about how you can use data to help you acquire new business online.

On the show you'll learn:

Why you should be optimising towards digital marketing based conversion goals rather then profit based business goals
Why you need to concentrate on your landing pages and sales processes rather than just ads
Why changing your offer can be the best conversion tests that you can run
How you can use data segmentation campaigns for success
Why it's important to use data to get as granular as possible (without going over the top!)

Plus, Adam provides his top tip for the audience when it comes to using data to sell online.

If you'd like to connect with Adam, you can find him on Twitter here and on LinkedIn here.

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#537 Why Schema Markup is a Pivotal SEO Strategy For 2020: Interview with Martha Van Berkel

Thu, 20 Feb 2020 10:53:34 GMT

On today’s episode of the Internet Marketing Podcast, Andy is joined by Martha van Berkel, co-founder and CEO at Schema App to talk about Schema Markup and why it’s a pivotal SEO strategy for 2020.

On the show you’ll learn:

What Schema Markup is and why it’s important
How Schema is evolving and accelerating
How marketers are using Schema today
How to know what to optimise when it comes to Schema
Where Martha sees Schema Markup heading in the future

Plus, Martha provides her top tip/key takeaway for the audience.

If you’d like to connect with Martha, you can find her on Twitter here. You can also find more information on how structured data works here.

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#536 Advertising, Automation & Smart Shopping: Interview with Kirk Williams

Thu, 13 Feb 2020 11:12:45 GMT

On this week's episode of the Internet Marketing Podcast, Andy is joined by Kirk Williams, owner at Zato Marketing to talk about attribution, why the marketing funnel isn't dead and why smart shopping should include more data.

On the show you'll learn:

The current state of advertising automation
Some of the limitations with automation and attribution
Why digital advertising isn't the dot com bubble
Why the marketing funnel isn't dead
Why smart shopping is a black hole when it comes to data and reporting
Why Kirk believes smart shopping should include more data for it's users

Plus, Kirk provides his top tip for the audience.

If you'd like to connect with Kirk, you can find him on Twitter here and on LinkedIn here.

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#535 Why I’m Moving All My Google Ad Campaigns Over to Smart Bidding: Interview with Rob Watson

Thu, 06 Feb 2020 11:05:46 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Rob Watson, founder at Freewheeling to talk about why after 12 months of testing, he's moving all of his Google Ad campaigns over to smart bidding.

On the show you'll learn:

How Google smart bidding has improved so much over the last few years, and why it will keep on improving
The results that Rob has seen from recent tests from 3 different clients
Rob's 3 steps for achieving smart bidding success

Plus, Rob provides his top tip for the audience.

You can find Rob's talk from the Search Advertising Show, Google Ads Smart Bidding Best Practise here.

If you'd like to connect with Rob you can find him on on LinkedIn here and on Twitter here.

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#534 How To Digitise Word Of Mouth Using Consumer Generated Content & Community Marketing

Thu, 30 Jan 2020 11:22:23 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Toby Britton, co-founder & CMO at Miappi to talk about how your brand can digitise word-of-mouth and create a trusted content marketing strategy that gives results.

On the show you'll learn:

What earned media and consumer generated content is
The difference between 1st party content and 3rd party content
The benefits of consumer generated content
Why consumers are becoming sceptical about influencer marketing
How community marketing works for brands & how it differs from influencer marketing

Plus, Toby provides his top tip/key takeaway for the audience.

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#533 The Importance of Digital Marketing Automation in 2020: Interview with Daniel Cooper

Thu, 23 Jan 2020 11:44:10 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Daniel Cooper, Founder at Lolly.co to talk about automation and it's importance in digital marketing in 2020.

On the show you'll learn:

How you can link your automation tools together through API's
Why you should consider using IFTTT
Why data is extremely important when it comes to automation and PR
Why quality matters when it comes to SEO
Why one link from a high quality site is much better than 100 links from smaller sites
The state of content marketing today and where it's headed in 2020

Plus, Daniel provides his top tip for the audience. If you'd like to connect with Daniel, you can find him on LinkedIn here

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#532 4 Key Tips to Making Any Video Perform Better: Interview with Rick Cesari

Thu, 16 Jan 2020 11:17:46 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Rick Cesari, Direct Response Video Pioneer, author, Consultant & Keynote Speaker to talk about Video Marketing and provide his tips for making any video perform better.

On the show you'll learn:

What direct response videos are
The main types of video used in promotion and marketing
How Dale Carnegie's formula for giving a speech in his book, How to Win Friends and Influence People, can help with your video marketing
The main keys to success in video marketing
How factoids at the beginning of your video can improve your video performance
Why authenticity is more important than the production value when it comes to video marketin

Plus, Rick provides his top tip for the audience when it comes to video marketing.

If you'd like to connect with Rick you can find him on Twitter here and on LinkedIn here.

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#531 The Social Media Landscape in 2020: Interview with Lachlan Kirkwood

Thu, 09 Jan 2020 10:29:12 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Lachlan Kirkwood, digital marketing specialist, content creator and founder of clickthroughDM to talk about the digital marketing landscape in 2020.

On the show you'll learn:

A summary of some of the key changes & trends we’ve seen across the digital marketing landscape in 2019
Lachlan's Predictions for the landscape in 2020 including platforms, strategies, regulations
Why the rise of TickTok should be in your 2020 plans
Why digital marketers should care about personal branding in 2020
How you can get started with building your personal brand and the channels you should prioritise
What the future of work for digital marketers might look like

Plus, Lachlan provides his top tip for the audience.

If you'd like to connect with Lachlan, you can find him on Twitter here and on LinkedIn here. You can also find his personal blog here.

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#530 How To Grow Any Business Through SEO: Interview with Steve Wiideman

Thu, 02 Jan 2020 10:44:35 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Steve Wiideman, Senior Search Strategist at Wiideman Consulting Group to talk about how you can grow any business through SEO.

On the show you'll learn:

How to do keyword research in 2020
How to optimise content the right way
How to build links from authority sites
How to get higher rankings with advanced strategies and resources

Plus, Steve provides his top tip/key takeaway for the audience.

If you'd like to connect with Steve, you can find him on Twitter here and you can find free gifts over at https://www.seoverified.com. You can also find the courses mentioned on the show here: academyofsearch.com - use the code RD20 for 75% off

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#529 Easy Ways To Start Experimenting With Agile Marketing: Interview with Andrea Fryrear

Thu, 19 Dec 2019 11:39:49 GMT

On today' episode of the Internet Marketing Podcast, Andy is joined by Andrea Fryrear, Agile marketing coach and co-founder of AgileSherpas to talk about how you can get started and experiment with Agile Marketing.

On the show you'll learn:

The state of Agile Marketing today
How Andrea first encountered Agile Marketing and started to adopt it
What Scrum is and how it works
How Kanban boards can help with productivity
Some simple tips for how you can get started experimenting with Agile Marketing
Some of the online tools that you can use to help you get started
Andrea's tips for prioritising your work

Plus, Andrea provides her top tip for the audience.

If you'd like to connect with Andrea, you can find her on Twitter here and her personal website here.

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#528 How to Grow Your Amazon Marketplace Sales with Kiri Masters

Thu, 12 Dec 2019 10:19:43 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Kiri Masters, author & Founder & CEO at Bobsled Marketing and The Marketplace Institute - a platform to help ecommerce managers and practitioners to stay atop of Amazon best practices. Kiri is also the host of the podcast, Ecommerce Braintrust, and a contributor to Forbes retail.

On the show today, Kiri discusses how to grow your Amazon Marketplace Sales.

You'll learn:

What an Amazon team should look like within your company
Common mistakes that brands and agencies make when launching their Amazon Strategy
Some simple shortcuts to getting fast results
Why Amazon-specific keyword research is important
Why you should invest in PPC advertising on Amazon
All about her book, Amazon for CMOs

Plus, Kiri provides her top tip/key takeaway for the audience when it comes to Amazon marketing.

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#527 How To Break Into The Speaker Circuit: Interview with Andy Budd

Thu, 05 Dec 2019 10:33:51 GMT

On today's episode of the Internet Marketing Posdcast, Andy is joined by Andy Budd, UX Designer, speaker, Clearleft CEO, Brighton Digital Festival co-founder and curator of UX London to talk about why you should try to speak at conferences and how you can break into the speaking circuit.

On the show you'll learn:

The path Andy took into public speaking
How public speaking tends to work
Why any professional should consider entering the public speaking circuit
Why conferences are like music festivals
The many benefits that you can enjoy from speaking at conferences
Some of the classic mistakes people make when it comes to public speaking
Why it's important to understand your audience

Plus, Andy provides his top tip for anyone who wants to become a public speaker.

If you'd like to connect with Andy, you can find him on Twitter here and on LinkedIn here.

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#526 Your Brand Is More Important Than Your Website: Interview with Garrett Mehrguth

Thu, 28 Nov 2019 16:32:06 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Garrett Mehrguth, CEO at Directive to talk about why your brand is more important than your website when it comes to SEO.

On the show you'll learn:

Why the traditional marketing funnel is broken
Why social media marketing can be expensive and how you can reduce your costs
Why timing is essential when it comes to marketing
Why driving awareness can sometimes be more valuable than just focusing on acquiring leads
How you can drive awareness of your business
Why it's important not to forget top of the funnel marketing

Plus, Garrett provides his top tip for the audience.

If you'd like to connect with Garrett, you can find him on Twitter here and on LinkedIn here.

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#525 Growing An SEO Agency Focused On Content Marketing: Interview with Kevin Gibbons

Thu, 21 Nov 2019 10:27:12 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Kevin Gibbons, speaker, writer, UK Search Personality 2018, founder & CEO of Re:signal to talk about how to grow an agency and the lessons he's learned whilst doing so.

On the show you'll learn:

Why when it comes to growing your agency, less is sometimes more
Why you need to keep your agency focused on your core services
How you can keep your agency staff focused on their specialism
Why it's important to work with partners on services you aren't comfortable doing yourself
Why you should strive to win awards and the benefits of doing so

Plus, Kevin provides his top tip for the audience.

If you'd like to connect with Kevin you can find him on Twitter, LinkedIn & SlideShare.

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#524 Tips For Brands Entering The B2B/Amazon Business Marketplace

Thu, 14 Nov 2019 11:19:47 GMT

On this week's episode of the Internet Marketing Podcast, Andy is joined by John Ghiorso, founder & CEO at Orca Pacific to talk about Amazon and why you need to be take marketing on amazon seriously.

On the show you'll learn:

How to get the most out of Amazon as a marketing channel for endemic and non endemic brands (consumer service brands)
How you can leverage Amazon’s first-party shopper data to target highly relevant audiences at the right time
Why you need to be thinking about Amazon when it comes to search advertising
Why you should be thinking about Amazon display advertising
Why Amazon display advertising is ideal for brands with larger budget (10k+ per month)
Why smaller brands should focus on the search side of Amazon

Plus, John provides his top tip for the audience.

If you'd like to connect with John you can find him on LinkedIn here.

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#523 How To Make A Career Out Of Blogging: Interview with Lauren McManus

Thu, 07 Nov 2019 11:37:11 GMT

On today's episode of the SiteVisibility Internet Marketing Podcast, Andy is joined by Lauren E McManus, Co-Founder at Create and Go to talk about how you can make a career out of blogging.

On the show, you'll learn:

How and why Lauren quit her full-time job and transitioned into a full-time blogger
What it's like to travel around the world with other entrepreneurs, freelancers and remote workers whilst blogging
How you can connect with your audience via email marketing
How you can use the info you get from email marketing to create and sell products
Why Lauren's first business blog failed and how you can make sure you don't do the same

Plus, Lauren provides her top tip for the audience when it comes to making a career out of blogging.

If you'd like to connect with Lauren, you can find her on LinkedIn here and you can also find the Create & Go YouTube channel here.

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#522 How to Find and Fix the Most Common SEO Mistakes: Interview with Sam McRoberts

Thu, 31 Oct 2019 10:49:08 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Sam McRoberts, founder of VUDU Marketing to talk about how to find and fix the most common SEO mistakes.

On the show you'll learn:

How you can undertake SEO Audits that actually get read and implemented
Why it's important to vet and qualify your potential clients before working with them (are they going to have the resource/capacity to implement your recommendations?)
Why prioritisation is key when it comes to delivering an SEO Audit
Some common SEO myths and misconceptions
Why you should take what Google representatives say with a pinch of salt

Plus Sam provides his top tip/key takeaway for the audience.

If you'd like to connect with Sam you can find him on LinkedIn here and on Twitter here. You can also find his blog here.

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#521 How To Create Content People Remember: Interview with Casie Gillette

Thu, 24 Oct 2019 10:00:30 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Casie Gillette, Sr. Director of Digital at KoMarketing, a B2B agency based in Boston, MA to talk about how you can create content that people remember.

On the show you'll learn:

The issues facing businesses with so much content out there (there are over 4 million blog posts created a day, plus social, plus video...)
How you can cut through the noise
Why you need to be thinking about WHY you're creating content before you start
Why no one wants your infographic! How to get better at creating something our people actually want
The common mistakes that people make when trying to ensure their content is SEO friendly
Which businesses Casie feels are creating great content

Plus, Casie provides her top tip/key takeaway for the audience.

If you'd like to connect with Casie, you can find her on Twitter here and on LinkedIn here.

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#520 Mobile-First Indexing & The SERP Of The Future: Interview With Cindy Krum

Thu, 17 Oct 2019 10:05:27 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Cindy Krum, CEO and Founder of MobileMoxie to talk about Mobile First Indexing and the story your data isn't telling you.

On the show you'll learn:

What the latest Google “Mobile 1st indexing” update means and Cindy's unique theories
Why Mobile First Indexing doesn't just mean a shift in how Google crawls or index's websites, but also means a shift in the way Google looks at the language used on your site
How machine learning in terms of language is effecting search results on both mobile and desktop
What Progressive Web Apps are and why you should consider them in your marketing efforts
How you can get started with Mobile SEO

Plus Cindy provides her top tip/key takeaway for the audience.

If you'd like to connect with Cindy, you can find her on Twitter here and on LinkedIn here. You can also find the Mobile Moxie Mobile SERP Test here.

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#519 Link Analysis in 2020: Interview with Dixon Jones

Thu, 10 Oct 2019 11:10:22 GMT

On today's Internet Marketing Podcast, Andy is joined by Dixon Jones, Global Ambassador at Majestic.com to talk about Majestic and Inlinks.net and how you can use them to help you with your digital marketing efforts.

On the show you'll learn:

What Majestic is all about and what you can use it for
How Majestic won two two Queens awards
How you can use Majestic to compare your competitors links and understanding your own share of voice
How you can semantically analyse your website and build internal links using inlinks.net
Why it's important to optimise your content around semantic search

Plus, Dixon provides his top tip/key takeaway for the audience.

If you'd like to connect with Dixon, you can find his personal website here, on Twitter here and on LinkedIn here.

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#518 Managing Search Terms with Google’s Match Type Changes: Interview with Brad Geddes

Thu, 03 Oct 2019 10:08:43 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Brad Geddes, Author, speaker, Co-Founder of AdAlysis to talk about the recent updates in Google Ads and how they affect you.

On the show you'll learn:

All about Google's recent changes to match types
How this pairs with the exact match change from last year
Whether or not the new match types are good or bad?
Whether or not the changes cause organisational issues?
How you can manage your query workflow with these changes/
Whether or not there are issues with duplicate keywords?
If negative keywords are affected or is it causing any negative conflicts?
Brad's tips for how you can go about a larger query audit

Plus, Brad provides his top tip for the audience.

You can connect with Brad on Twitter @bgtheory or via adalysis.com.

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#517 Affiliate Marketing Tips for 2020 - Interview with Matt Giovanisci

Thu, 26 Sep 2019 10:09:36 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Matt Giovanisci, serial entrepreneur, podcaster & online business owner, MoneyLab.co & GetLasso.co to talk about Affiliate Marketing.

On the show you'll learn:

Why it's important to be transparent when it comes to affiliate marketing
Why ideally, you should promote businesses that you believe in
How you can increase your conversion rate with affiliate marketing
Matt's tips for using the Amazon Associates Programme
The main mistakes people make when using the Amazon Associates Programme
What you should look out for when choosing an affiliate partner

Plus, Matt provides his top affiliate marketing tip for the audience.

If you'd like to connect with Matt, you can find him on Twitter here.

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#516 Starting Out In SEO: Interview With Craig Campbell

Thu, 19 Sep 2019 10:09:27 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Glasgow based SEO expert, Craig Campbell to talk about starting out in SEO.

On the show you'll learn:

How Craig got started in SEO
Craig's tips for scaling a business
Craig's tips for self-branding
Craig's tips for starting your own business

Plus, Craig provides his top tip/key takeaway for our audience.

If you'd like to connect with Craig, you can do so on Twitter here and on LinkedIn here.

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#515 Increase Your Revenue With Conversion Rate Optimisation: Interview with Jon MacDonald

Thu, 12 Sep 2019 09:27:08 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Jon MacDonald, Founder & President at The Good to talk about Conversion Rate Optimisation (CRO) and how you can improve your site and increase your revenue.

On the show you'll learn:

Jon's definition of what CRO is
Why you need to be making data-backed decisions when it comes to CRO
The types of data that you should be looking at to improve your conversions
Why you should always start with Google Analytics when it comes to data analysis for CRO
Why you always need to be testing elements of your website
What your goal should be when reviewing your data

Plus, Jon provides his top tip for the audience.

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#514 How To Grow Your Podcast: Interview with Benjamin Shapiro

Thu, 05 Sep 2019 09:38:32 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Benjamin Shapiro, host of the Martech Podcast and founder of Ben J Shap LLC to talk about podcasting, how he grew his audience and how you can grow yours.

On the show you'll learn:

How Benjamin found his career fit as a marketer & why you should use your inherent skills to your advantage (and how he used his interpersonal skills to start podcast hosting)
Why we're seeing such a growth in podcast consumption right now
The secrets to Benjamin's podcast growth & how you can grow a podcast both organically and through paid acquisition
Why you need to learn how channels work and what timeline goes into them to decide where you should focus your efforts
Why you need to understand the balance of marketing foundation vs growth strategy

Plus, as usual, Benjamin provides his top tip/key takeaway for the audience.

If you'd like to connect with Benjamin, you can find him on Twitter here and on LinkedIn here.

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How Buyers & Sellers of Professional Services Can Benefit From Borderless Business: Interview with James Sandoval

Thu, 29 Aug 2019 13:31:33 GMT

On today's episode of the Internet Marketing Podcast, Andy talks to James Sandoval, Founder & CEO of MeasureMatch. They talk about how both buyers and suppliers of professional services can benefit from embracing borderless business and how using modern tech can facilitate fantastic a value exchange, enabling people to work independently and still create value regardless of geographic location.

How did James come to work in the Digital Marketing industry?
What lead him to start MeasureMatch
What does MeasureMatch do and how can it help buyers and providers?
What was the inspiration for MeasureMatch and how did he go about securing funding?
What does the future of remote working look like
Key takeaways for what business service providers and buyers can learn from each other

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#512 How to Take Control of Your Search Traffic With On-Page SEO: Interview with Matthew Woodward

Thu, 22 Aug 2019 10:42:36 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Matthew Woodward, International SEO expert and speaker to talk about on-page SEO and how to use it to take control of your search traffic.

What an on-page SEO audit is and why they are important?
Why on-page SEO is critical when it comes to ranking factors.
Why the effectiveness of link building strategies are boosted 10x fold with solid on-page SEO
How you to find out if you need to do an on page SEO audit
Why it's important to do an on-page SEO audit if you have a plateau in search traffic, declining search traffic or have received a manual penalty
Matthew's tips for how you can do an on page SEO audit including his 5x step common sense audit process.
The most common mistakes that Matthew sees when it comes to technical and on-page seo audit.

Plus, Matthew provides his top-tip/key takeway for the audience.

If you'd like to connect with Matthew, you can find him on Twitter here, his website here & his YouTube channel here.

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#511 How To Reach The Unreachable Customer: Interview with Mark Schaefer

Thu, 15 Aug 2019 10:11:02 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined once again by Mark Schaefer, internationally-acclaimed speaker, author and college educator to talk further about his book, Marketing Rebellion: The Most Human Company Wins and how you can reach the unreachable customer.

On the show you'll learn:

Why you need to get creative to reach the unreachable customer
How to remain memorable in a content overkilled world
Why your price determines your brand
Why the answer to battling content overload isn't with more content!
Why long-tail keywords remain valid as part of your marketing strategy

Plus, Mark provides his top tip for the audience.

If you’d like to connect with Mark, you can find him on Twitter here and on LinkedIn here. You can also find more info on his books, his podcast and blog here.

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#510 How to Build & Maintain International Websites: Interview with Jeff White

Thu, 08 Aug 2019 09:14:36 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Jeff White, co-founder of Kula Partners to talk about the best practices and software for developing and maintaining large international web platforms.

On the show you'll learn:

The characteristics of ‘international’ websites
Some of the problems that organizations run into when building and maintaining sites that serve buyers in different countries?
The types of issues that crop up around content and language
What needs to be considered when tackling a large international site merger/migration?
Why China has a completely different set of rules to other countries & what needs to be considered for companies operating there?

Plus, Jeff provides his top tip for the audience.

If you'd like to connect with Jeff, you can find him on Twitter here.

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#509 How To 10X Your Business With LinkedIn: Interview with Shay Rowbottom

Thu, 01 Aug 2019 10:18:38 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Shay Rowbottom, CEO at Roebottom Marketing to talk about how you can improve your business with LinkedIn.

On the show you'll learn:

How Shay built up her start-up
Why you need to be using LinkedIn videos
How you need to tailor your videos for LinkedIn compared to other social media platforms
Why LinkedIn is the best!
How you should be using other social media platforms in your marketing efforts

Plus, Shay provides her top tip/key takeaway for the audience.

If you'd like to connect with Shay, you can find her on Twitter here, Instagram here and on LinkedIn here.

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#508 8 Reasons eCommerce SEO Is Different From Ordinary SEO: Interview with Dale Bertrand

Thu, 25 Jul 2019 09:46:09 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Dale Bertrand, eCommerce SEO specialist at Fire & Spark to talk about why eCommerce SEO is different from ordinary SEO and how you can tackle the challenges.

On the show you'll learn:

Dale's 8 reasons why eCommerce SEO is different from ordinary SEO
Why breaking Google's rules is sometimes a requirement to break into a competitive product niche
Why Link building is difficult and why the highest converting pages (i.e. product pages) don't naturally attract links
Why you should stop writing your SEO content
The alternatives to written content for SEO

Plus, Dale provides his top tip/key takeaway for the audience.

If you'd like to connect with Dale, you can find him on LinkedIn here.

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#507 How to Optimize User Experience and Conversion Rate: Interview with Justin Christianson

Thu, 18 Jul 2019 10:18:48 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Justin Christianson, Author, Co-Founder and President at Conversion Fanatics to talk about conversion rate optimisation and how you can best optimise the user experience on your site.

On the show you'll learn:

Why you should be split testing and how you can do so
Why user experience isn't just about improving your conversion rate
Why improving engagement with your visitors is important
Why it's harder to garner trust online today
Why the colour of buttons on your site should remain consistent through the users journey

Plus Justin provides his top tip/key takeaway for the audience.

If you'd like to connect with Justin, you can find him on LinkedIn here and on Facebook here.

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#506 SEO in Google's Perfect World: Interview with Geoff Atkinson

Thu, 11 Jul 2019 10:25:20 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Geoff Atkinson, founder & CEO at Huckabuy to talk about SEO in Google's perfect world.

On the show you'll learn:

What "Google's perfect world" means
Why structured data mark up is so important
Why dynamic rendering is important when it comes to SEO
Why it's important to be predictive rather than re-active with SEO

Plus, Geoff provides his top tip/key takeaway for the audience.

If you'd like to connect with Geoff, you can find him on Twitter here and on LinkedIn here.

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#505 Creating Killer Outreach Emails for Link Building: Interview with Hana Bednarova

Thu, 04 Jul 2019 09:46:22 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Hana Bednarova, founder at Bednar Communications to talk about how to use digital PR and reach out to journalists in order to get links.

On the show you'll learn:

How to reach out to journalists - what works and what doesn't
Where you can find information about publications readership/demographic and the advantages that understanding publications’ audience gives us
Hana's favourite tactics for using digital PR for link building
How we can boost our link building while running larger campaigns
How you can undertake larger campaigns on a budget
Hana's tips for when a campaign doesn't perform

Plus, Hana provides her top tip/key takeaway for the audience.

If you'd like to connect with Hana you can find her on Twitter here or on LinkedIn here.

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#504 Taking a Business From Zero to Ranking in Local Search: Interview with Darren Shaw

Thu, 27 Jun 2019 09:24:51 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Darren Shaw, Founder & President at Whitespark to talk about how to take a business from nothing to ranking in local search.

Darren presented at April's BrightonSEO conference and presented a case study case study where he took a business from zero online presence to ranking fairly well in the local results within about 5 months. He explains that it was a great opportunity to step through the typical local search work one piece at a time to see what impact each piece would have on rankings.

You'll learn all about that on the show, plus:

How long it takes to go from absolutely zero online presence to ranking in the local pack
How getting your citations indexed can actually impact negatively on your rankings
The tactics or strategies that have the biggest impact on local pack rankings

Darren also provides his top tips for the audience when it comes to tanking in local search.

If you'd like to connect with Darren you can find him on Twitter here.

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#503 How Marketers Make Or Break The Employee Experience: Interview with Andrew Sumitani

Thu, 20 Jun 2019 09:45:05 GMT

On today's show, Andy is joined by Andrew Sumitani Senior Director of Marketing, at TINYpulse, and Jason Woodford, our very own CEO here at SiteVisibility to talk about how marketers can make or break the employee experience.

On the show you'll learn:

Why company culture is so important and why marketers should care
How the right company culture can help you to attract the right employees
The correlation between why companies that are big on marketing tend to nail employee engagement
How communications and employee engagement intersect and how often marketers are champions of the employee experience
How we, at SiteVisibility have used TINYPulse to help us improve our company culture and communication

Plus, Andrew provides his top tip/key takeaway for the audience.

If you'd like to connect with Andrew, you can find him on Twitter here and you can find out more details about TINYcon in September here.

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#502 How to Make Fake News For Links: Interview with Oliver Brett

Thu, 13 Jun 2019 09:28:23 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Oliver Brett, SEO Manager at Screaming Frog to talk about how to make fake news for links.

On the show you'll learn:

Why you should consider fake product launches or blog posts depicting weird or hilarious misfortunes in your marketing efforts
Why you need to create a narrative that's lighthearted and funny & work with an open minded client
Examples of when fake news or PR link bait stunts have worked well including the Privy Pee &
How you can find topical news stories to jump on the back of
The advantages and disadvantages of using this type of content in your marketing effort

Plus, Oliver provides his top tip for the audience.

If you'd like to connect with Oliver, you can find him on Twitter here and on LinkedIn here.

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#501 How To Use Video Strategically: Interview with Phil Nottingham

Thu, 06 Jun 2019 09:40:57 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Phil Nottingham, Brand Strategist at Wistia to talk about video and how to use them strategically in your marketing.

On the show you'll learn:

The opportunity that video presents for agencies
Why agencies will need to be able to produce videos for their clients
How the balance of difficulty between production and distribution has reversed over time
How we should be planning our videos
How one to one video has come about and when you can be using them
When live streaming works and it's limitations
The nature of the videos that organisations are making today

Plus, Phil provides his top-tip for the audience.

If you'd like to connect with Phil, you can find him on Twitter here and on LinkedIn here.

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#500 The Future of the Agency Model: Interview with Daniel Gilbert

Thu, 30 May 2019 09:28:05 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Daniel Gilbert, Founder & CEO of Brainlabs to talk about the future of the agency model and the in-housing trend.

On the show you'll learn:

What in-housing means
Why in-housing has become a trend within marketing
How agencies can evolve and thrive today
How GDPR has actually impacted businesses
How you can attract and acquire genuine talent when hiring

Plus, Daniel provides his top tip/key takeaway for the audience.

If you'd like to connect with Daniel you can find him on Twitter here and on LinkedIn here.

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#499 Why It Might Be Time To Scrub Your Email List: Interview with Neil Patel

Thu, 23 May 2019 12:05:05 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Neil Patel, Co-Founder at Neil Patel Digital to talk about email marketing and why it might be time to scrub your email list as well as podcasts and podcasting analytics. Plus, Neil provides his predictions for where SEO is heading in the near future.

On the show you'll learn:

Why email marketing isn't dead
Why you should be using email marketing
Why email marketing is a great way to build traffic to your site
Why it might be time to scrub your email list
Why podcasting analytics is a tricky subject
Why Neil believes Libsyn provides the best podcast analytics data
Why organic traffic will drop in the near future
Why SEO will turn into a winner takes all scenario when it comes to voice search

Plus Neil provides his top tip/key takeaway for the audience.

If you'd like to connect with Neil you can do so on Twitter here and you can find his extremely popular personal blog here.

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#498 Greg Gifford's Idiot Proof Guide to Google My Business Optimisation

Thu, 16 May 2019 10:32:07 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined once again by Greg Gifford, Vice President of Search at DealerOn to talk about the latest goings on in the world of Local SEO and how to optimise for Google My Business.

On the show you'll learn:

The difference between SEO & Local SEO
Why Google uses it's local algorithm for certain queries
The latest updates in the world of Local SEO
Why Google My Business is your new homepage when it comes to Local SEO
What Questions & Answers are and how you should be using them
Why you should be using Google Posts to create your own promotional ads in Google My Business
Why it's important to choose the right categories when it comes to Local SEO

Plus Greg provides his top tip for the audience.

If you'd like to connect with Greg you can find him on LinkedIn here and on Twitter here.

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#497 Mental Health in the Workplace: Interview with Ryan Bonnici

Thu, 09 May 2019 09:59:48 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Ryan Bonnici, Chief Marketing Officer at G2 to talk about a range of topics including re-branding, hiring and mental health in the workplace.

On the show you'll learn:

Why & how G2 Crowd re-branded to G2
Why internal buy-in is key when it comes to a re-brand
What to look for in rockstar candidates when hiring
Why it's important to "hire slow but fire fast"
How to get your team doing amazing & disruptive marketing
Why it's important to talk about mental health
How not to burn out in a high pressure job
Why it's important to be open with your team when it comes to mental health

Plus, Ryan provides his top tip/key takeaway.

If you'd like to connect with Ryan you can find him on Twitter here and on LinkedIn here. You can also find out more about Bring Change to Mind here.

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#496 4 Common B2B Sales Challenges (and How to Overcome Them) Interview with Steve Gordon

Thu, 02 May 2019 10:18:01 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Steve Gordon, author & founder of The Unstoppable CEO to talk about 4 ways to overcome the challenges in growing and attracting clients as a service based business.

On the show you'll learn:

How to focus on the ideal client for your business
Why it's important to move away from just working with anyone who has the cash
How having ideal clients in mind can help you to focus in our your overall marketing message
How you can create a demand for your services in a way that works for you
Why relationships are extremely important in attracting and retaining clients
How you can build relationships online
The importance of nurturing and following-up with your contacts
How to follow-up without being too intrusive

Plus Steve provides his key takeaway for the audience.

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#495 Why Podcast Interview Marketing is the Next Gold Rush: Interview with Tom Schwab

Thu, 25 Apr 2019 09:34:55 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Tom Schwab, Founder & Chief Evangelist Officer at Interview Valet to talk about podcasting and why it should play an important part in your marketing strategy.

On the show you'll learn:

Why podcast interviews convert 25 times better than blogs
How podcasts can help to build trust
How to find and get booked on the podcasts that matter to your business
How to be an ideal guest & predictably turn listeners into leads
Why you should have a landing page for your podcast show

Plus, Tom provides his top tip/key takeaway.

If you'd like to connect with Tom you can find him on Twitter here and on LinkedIn here.

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#494 How To Build Your Marketing Team: Interview with Kevan Lee

Thu, 18 Apr 2019 09:59:41 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Kevan Lee, VP of Marketing at Buffer to talk about a range of topics including the state of content marketing & social media in 2019 & how to build your marketing team, plus he provides his tips for marketing strategy.

On the show you'll learn:

What content marketing & social media look like in 2019
What interactive posts are and why you should be using them
Where podcasting is heading in 2019
Tips for how to build your marketing team
Tips for marketing strategy including frameworks to use and how to stay on track

Plus, Kevan provides his top tip/key takeaway.

If you'd like to connect with Kevan you can find him on Twitter here, Instagram here and on LinkedIn here.

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#493 9 Shopify Product Page Hacks for Higher Conversions

Thu, 11 Apr 2019 17:05:30 GMT

In this week's episode, we're joined by Anton Kraly, CEO at DropShipLifelstyle.com

Anton joins us to share his hottest tips on how to increase conversions in Shopify using simple but effective product page techniques.

You'll learn:

The difference between drop-shipping and affiliate marketing
The tools you need to help manage your Shopify inventory
How to effectively use offers to drive urgency
How you can adjust your navigation to funnel users through to conversion
Why you should use the Questions & Answers Shopify app to boost your organic search

To find out more about Anton, visit dropshiplifestyle.com or ecommercelifestyle.com for Anton's podcast.

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#492 How to Bounce Back from Failure: Interview with Dhar Mann

Thu, 04 Apr 2019 09:42:39 GMT

On today's episode of the Internet Marketing Podcast Andy is joined by Dhar Mann, motivational speaker, Founder and CEO of LiveGlam Inc to talk about his life as an entrepreneur, how he built his business and his tips for bouncing back from failure along the way.

On the show you'll learn:

Why you constantly need to be able to adapt and learn new things as an entrepreneur
All about the power of social media influence
Why social media influencers are the "new celebrities"
Dhar's tips for those who want to start with influencer marketing
Dhar's top tips for moving your business online
Tips for bouncing back from failure
The power of video as a form of content marketing

If you'd like to connect with Dhar you can find him on Twitter here. You can also find his personal website here.

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#491 Humans vs. Machines in Marketing: An Interview with Brad Geddes of adalysis.com

Thu, 28 Mar 2019 09:53:27 GMT

In this week's episode we're joined by Brad Geddes. Author, speaker and Co-Founder of AdAlysis.

Discussing the topic of AI and machine learning and its impact in marketing, you'll learn:

The key strengths of humans vs machines (hurrah!)
Why the future requires humans & computers to work together
Why lightning = beef
Why machines aren't quite ready to write all of your ads
How machine learning is impacting bid management in paid media
Why larger corporations have a distinct advantage when it comes to using machine learning

You can connect with Brad on Twitter @bgtheory or via adalysis.com.

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#490 The Latest SEO News You Need To Know! Interview with Barry Schwartz

Thu, 21 Mar 2019 11:06:08 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Barry Schwartz, keynote speaker, editor of Search Engine Roundtable, News editor at Search Engine Land, self confessed search geek, and CEO of RustyBrick in New York to talk about the latest SEO news that we need to be aware of.

On the show you'll learn:

Whether or not Click Through Rate (CTR) affects your rankings
How CTR affects personalised results
How Google detects YMYL (Your Money, Your Life) queries and adjusts for it
How Google adjusts it's algortihm for categories of queries but not industries
How Bing has opened it’s API for index

Plus Barry provides his top tip/key takeaway.

If you'd like to connect with Barry, you can find him on Twitter here.

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#489 How to Grow Your Business With Your Customer Journey: Interview with Neil Maclean

Thu, 14 Mar 2019 10:56:59 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Neil Maclean, Digital Marketing Consultant, Coach, and Founder of ShoneyDigital to talk about how to grow your business with your customer journey.

On the show, you'll learn:

The Importance of building a customer journey
Neil's example of a customer journey
The best things we can do with online marketing to make our full customer journey successful
Why you need to create a content marketing strategy that delivers value throughout - from attention to the highest priced products
Why you should be using paid advertising to accelerate the content at every stage
How remarketing can help you to massively increase your ROI

Plus Neil provides his top tip/key takeaway.

If you'd like to connect with Neil, you can find him on Twitter here on Instagram here.

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#488 Marketing Rebellion: Why The Most Human Company Wins - Interview with Mark W Schaefer

Thu, 07 Mar 2019 10:54:16 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Mark W Schaefer, internationally-acclaimed speaker, author and college educator, to talk about his book Marketing Rebellion: The Most Human Company Wins and how there's been a shift in power among brands and their customers.

On the show you'll learn:

How there's been a shift in power in terms of brand and customers
How customers have become marketers for brands among the rebellion against advertising
Why customers always win and why customer loyalty is becoming harder to gain
Why Mark is against marketing automation and thinks it's the enemy of great marketing
Mark's manifesto for human-centered marketing

Plus Mark provides his top tip for the audience.

If you'd like to connect with Mark, you can find him on Twitter here and on LinkedIn here. You can also find more info on his books, his podcast and blog here.

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#487 How Data-Driven Automation Can Take Marketing To The Next Level: Interview with Magnus Unemyr

Thu, 28 Feb 2019 10:13:42 GMT

On today's Internet Marketing Podcast, Andy is joined by Marketing Automation Consultant, Magnus Unemyr to talk about marketing automation and how data-driven automation can take marketing to the next level.

On the show you'll learn:

Some areas of marketing that AI can help with that you may not know about e.g. predictive pricing
How you can undertake marketing automation based on data from the Internet of Things
Magnus' predictions for the future of marketing automation
How AI based technologies can help with the automation of content generation

Plus, Magnus provides his top tip/key takeaway.

You can find Magnus' site here, his course on Marketing Automation here. Plus you can find his ebook here.

If you'd like to connect with Magnus, you can find him on Twitter here and on LinkedIn here.

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#486 Machine Learning & The Future of Advertising: Interview with Patrick Mckenna

Thu, 21 Feb 2019 11:35:29 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Patrick McKenna, Founder and CEO at Strike Social to talk about machine learning and the future of advertising.

On the show you'll learn:

How Patrick was able to grow Strike Social quickly
How AI/Machine Learning can help with multi-variant testing
What DV360 is
The trends Patrick sees coming in the next 24 months across the major social platforms
Patrick's tips to help you be more successful within your advertising?

Plus, Patrick provides his top tip/key takeaway for the audience.

If you'd like to connect with Patrick, you can find him on Twitter here and on LinkedIn here.

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Applying Product Discovery Techniques For Marketing: Interview with Martin Gontovnikas

Thu, 14 Feb 2019 10:59:29 GMT

On today's Internet Marketing Podcast, Andy is joined by Martin Gontovnikas (Gonto) VP of Marketing and Product at Auth0 to talk about how you can apply product discovery techniques in marketing.

On the show you'll learn:

What the Angular framework is
Martin's take on the main product techniques, Product Discovery and Product Delivery
How you can apply Discovery in Marketing
How interviews can help with this
How you can apply Delivery in Marketing

Plus, as usual, Martin provides his top tip/key takeaway for the audience.

If you'd like to connect with Gonto, you can find his personal site here and you can also find him on Twitter here.

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Semantic Topic Modeling & Structured Data: Interview with Bill Slawski

Thu, 07 Feb 2019 11:49:02 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Bill Slawski, Director of SEO Research at Go Fish Digital to talk about semantic topic modeling and structured data.

What semantic topic modeling is and how it can help pages rank in search results
Why semantic topic modeling is therefore imperative when conducting keyword research
What structured data is
The effect well structured data can have on your rankings
Why site audits are important and what you can expect to get out of them

Plus, Bill provides his top tip/key takeaway for the audience.

If you'd like to connect with Bill you can find him on Twitter here and Go Fish on Twitter here. You can also find Bill on Facebook here.

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Common Marketing Automation Challenges and How To Overcome Them: Interview with Lindsey Pickles

Thu, 31 Jan 2019 11:23:10 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Lindsey Pickles, Director and Founder at Bright Dials to talk about common marketing automation challenges and how you can overcome them.

On the show you'll learn:

How to know if you've got the right automation platform for your business
Why training your team is really important when it comes to marketing automation
Why it's important to map and document your workflows and processes and share your knowledge across the business
The impact of GDPR on marketing automation
How you can use marketing automation tools to show ROI and get yourself more budget!

Plus, as usual, Lindsey provides her top tip/key takeaway for the audience.

If you'd like to connect with Lindsey, you can find her on Twitter here and on LinkedIn here.

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Why is Content Promotion So Vital? Interview with Daniel Daines-Hutt

Thu, 24 Jan 2019 11:32:59 GMT

On today's Internet Marketing Podcast, Andy is joined by Daniel Daines-Hutt, from Amp My Content to talk about content marketing and in-particular the importance of content promotion.

On the show you'll learn:

Why content promotion is so important
Why you need to have both inbound and paid for ads as part of your content strategy
How paid promotion can help you to drive traffic whilst also building links
The biggest blockers that prevent people from running paid ads
How to implement a blended approach and Daniel's 4 steps
Why you need to be testing your ads and how you can do so
Why Facebook can often be a better platform for content promotion than LinkedIn, Twitter, YouTube or Google Ads

Plus, Daniel provides his top tip/key takeaway for the audience.

If you'd like to connect with Daniel you can find him on Twitter here, on LinkedIn here and and you can find Amp My Content on Twitter here.

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Business Lessons for 2019: Interview with Matt Heinz

Thu, 17 Jan 2019 10:55:55 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Matt Heinz, prolific author and nationally recognized, award-winning blogger, president and founder of Heinz Marketing to discuss the top business lessons he's learned over the past 10 years.

On the show you'll learn:

Why in business, you should always put your values first
The best ways to ensure your values are lived and breathed within your business
Why you should always put yourself first
Why Strategy is about choosing, eliminating and focusing on the tasks that will most effectively, efficiently and successfully help you achieve your goals
Why your plan isn’t as valuable as the adjustments you make along the way

Plus, Matt provides his top tip/key takeaway for the audience.

If you'd like to connect with Matt, you can find him on Twitter here and on LinkedIn here. You can also find the Heinz Marketing podcast, Sales Pipeline Radio here.

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Accelerate: Page Speed Optimisation Tips with Fili Wiese

Thu, 10 Jan 2019 11:31:28 GMT

On this week’s episode of the Internet Marketing Podcast, we have a slight change to the usual format, bringing you Fili Wiese’s talk from September’s BrightonSEO conference providing tips for how to speed up your website.

Fili is a renowned technical SEO expert, former Google engineer and was part of the Google Search Quality team. He is a regular trainer and speaker at BrightonSEO and offers SEO consulting services at SearchBrothers.com.

On the show you'll learn:

Why page speed is important for SEO
How page speed can help you with your rankings
How you can improve your bounce rate and conversions
How you can reduce your page size and therefore improve the loading speed
Why it's important to optimise for HTTPS
The tools you can use to improve your page speed

Plus much more!

You can also find a video of Fili talking about site speed here.

If you'd like to connect with Fili, you can find him on Twitter here and on LinkedIn here.

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They Ask, You Answer: Interview with Marcus Sheridan

Thu, 03 Jan 2019 11:51:30 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Marcus Sheridan, author & International Keynote Speaker on Sales, Marketing, and Leadership to talk about his book "They Ask, You Answer" as well as video and how you can use it improve your SEO and inbound marketing.

Marcus was named “1 of 20 speakers you don’t want to miss” by Forbes, has been described as a “Web Marketing Guru” by the New York Times and his book, “They Ask, You Answer” was rated the #1 Marketing Book to Read in 2017 by Mashable. Today, Sheridan gives over 70 Global Keynotes yearly on the subjects of sales, marketing and the future of business while also owning a 60+ person digital marketing and website design agency, IMPACT.

On the show, you'll learn:

Where the philosophy of “They Ask You Answer” came from and what it entails
Which subjects move the needle most with digital that most companies are afraid to talk about/address
How to handle the subjects that most companies are afraid to talk about
How you can use video going forward and the types of video that move the needle the most
How to improve conversion rates through video

Plus, we ask Marcus for his top tip/key takeaway for the audience

If you'd like to connect with Marcus, you can find his personal website here and you can find him on Twitter here.

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The Secret Life of Search: Interview with Katy Whittaker of Red C Marketing

Thu, 27 Dec 2018 14:19:06 GMT

In this week's episode we're joined by Katy Whittaker, Planning and Insight Director at Red C Marketing.

In this episode you'll learn:

Why brand familiarity is key to increasing your SERP CTR
Why it's important to use both PPC and SEO to win the clicks of "open minded" searchers
How Google Shopping results might increase organic CTR
How Google Shopping and Images are used by searchers to discover new brands

To connect with Katy, visit: https://www.linkedin.com/in/katy-whittaker-1b2ab618/

To download the Secret Life of Search whitepaper that Katy discusses in the podcast, visit here: https://www.redcmarketing.com/secret-life-of-search/

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How to Generate 1 Million Followers in 30 Days: Interview with Brendan Kane

Thu, 20 Dec 2018 12:44:31 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Brendan Kane, digital strategist & author of the new book One Million Followers: How I built a massive social audience in 30 days to talk about that and how to run your social media like a celebrity.

On the show you'll learn:

Brendan's process for generating 1 million followers
How to fight against the noise on social media
How Taylor Swift successfully built up her social media following by herself and how you can too
Why you need to constantly be iterating your social media strategy
Why its important to test and optimise the types of content that you produce
Why you need to undertake competitor analysis in order to grow your following

Pus, we ask Brendan for his top tip/key takeaway for the audience.

If you'd like to connect with Brendan, you can find him on LinkedIn here and on Instagram here.

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Top Tips for How to Succeed on Twitter: Interview with Madalyn Sklar

Thu, 13 Dec 2018 10:39:20 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Madalyn Sklar, Twitter marketing expert at madalynsklar.com to talk about Twitter and how you can use it to succeed in your social media marketing.

On the show you'll learn all about:

What's been happening on Twitter over the last few years & the changes in the algorithm
How you can build relationships and generate leads on Twitter
Twitter chats, what they are, how they work and how you can implement them in your marketing
Twitter Video, including how it works and how you can reply
How to create Twitter lists, organise your feed and subdivide topics that are important to you
Why it's important to listen to conversations on Twitter

Plus, Madalyn provides her top tip/key takeaway for the audience.

If you'd like to connect with Madalyn, you can find her on Twitter here and on LinkedIn here. You can also engage with her via her Twitter chat by following the #TwitterSmarter hashtag on Thursday afternoons at 1pm ET.

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Hiring Freelancers - Advice from Nathan Hirsch, CEO of FreeeUp

Thu, 06 Dec 2018 16:34:22 GMT

This week Andy is joined by CEO of FreeeUp, Nathan Hirsch. Nathan shares his tips on how to hire and effectively manage freelancers, drawn from his wealth of experience as an entrepreneur and CEO of FreeeUp.com

On the show you'll learn:

Why outsourcing is the key to helping you keep focused on your strengths
Exercises for identifying the tasks you should probably outsource
Free and simple tools to help you with freelance management
The key advantages of hiring freelancers over employees
The two biggest types of companies that are accelerating growth using freelancers

P.S. Pay attention to 04:40 and hear how you can claim your free $25 credit for FreeeUp.com

For more from Nathan and FreeeUp, visit:

https://twitter.com/freeeup

https://twitter.com/realNateHirsch

...and you can also catch Andy White @doctorpod and us @SiteVisibility.

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The Importance of Digital Knowledge Management: Interview with Duane Forrester

Thu, 29 Nov 2018 11:00:51 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Duane Forrester, VP of Industry Insights at Yext and author of Turn Clicks Into Customers & How To Make Money With Your Blog to talk about digital knowledge management and voice search.

On the show you'll learn:

What Digital Knowledge Management is and why it's important
How you can grow your own career as a digital knowledge manager (DKM)
Why you need a broad range of skills to work in digital marketing these days
How you can make yourself a huge asset to any business
Duane's thoughts on voice search in 2019

Plus, Duane provides his top tip/key takeaway.

If you'd like to connect with Duane, you can find him on Twitter here and on LinkedIn here.

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How AI and Bots Affect Social Media Advertising: Interview with Justin Hartzman

Thu, 22 Nov 2018 11:40:47 GMT

On this week's episode of the Internet Marketing Podcast, Andy is joined by Justin Hartzman, co-founder at Needls.com to talk about automation and how it can help with your social media advertising as well as improve your sales processes.

On the show you'll learn:

All about Justin's entrepreneurial journey
How Justin started Needls.com
How AI can assist with helping write adverts
Why it's often better to test adverts that spend too much time thinking about them
Why automation is important when it comes to the sales process

Plus as usual, we ask Justin for his top tip/key takeaway for the audience.

As Justin mentions on the show, he's offering our listeners 35% off the Needls plan for a year! You can claim that offer here.

If you'd like to connect with Justin, you can find him on Twitter here and on LinkedIn here.

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#472 The Importance of Conversational Copywriting in Marketing: Interview with Nick Usborne

Thu, 15 Nov 2018 11:15:00 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Nick Usborne, copywriter and founder of Conversational Copywriting to discuss exactly that, Conversational Copywriting, it's importance in marketing and why it works so well.

On the show you'll learn:

Why it's important to write in a human way and try to be genuine and engaging
Why marketing automation is great, but shouldn't imitate conversational language
Why website aren’t just containers for words
If females make better copywriters than men
Why the web is an interactive medium - so you need to talk their language
Why you should give/listen first and why loaves will come back

Plus Nick provides his top tip/key takeaway for our audience.

If you'd like to connect with Nick you can find him on Twitter here, on LinkdeIn here. You can also find his own page on the Internet Marketing Podcast here where you can get your FREE Guide to Conversational Copywriting, PLUS 3 Instructional Videos.

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The Latest in Mobile, International & Technical SEO: Interview with Aleyda Solis

Thu, 08 Nov 2018 11:49:50 GMT

On this week's episode of the Internet Marketing Podcast Andy is joined by Aleyda Solis, International SEO consultant & Founder at Orainti to talk about Mobile SEO, International SEO and the latest on the importance of Technical SEO.

On the show you'll learn about:

What's been happening in Mobile SEO over the last few years
What the Mobile First Index is, how it works and the impact it has on search
The most common mistake businesses make when it comes to mobile
Accelerated Mobile Pages (AMP) - why it's important to configure it properly, make sure pages are well optimised and provide a good user experience
Why International SEO is important and why there's been a boom in bigger brands adopting it
Hreflang and how it can help with your International SEO
JavaScript and the impact it has on technical SEO
Why Technical SEO is still important today

Plus, Aleyda provides her top tip/key takeaway for the audience.

If you'd like to connect with Aleyda, you can find her on Twitter here, on LinkedIn here and her own personal website is here.

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The Future of SEO is on the SERP: Rand Fishkin's Keynote Talk from BrightonSEO

Thu, 01 Nov 2018 09:46:28 GMT

On this week's episode of the Internet Marketing Podcast, we have a slight change to the usual format, bringing you Rand Fishkin's keynote talk from September's BrightonSEO conference.

Rand is one of our SEO heroes, he's the co-founder of Moz, Founder of SparkToro and Author of Lost & Founder and his talk focused on Google’s behavioral shift over the last few years. Rand explains how Google has moved toward self hosted answers and solutions and away from driving searchers to other websites for the answers to their problems. He then provides his top tips and strategies for how we as marketers can adapt to these changes.

During the talk you'll learn:

How Google is now sending less outbound traffic than ever before
Where Google will show you self-hosted answers in their results
Why SEO is becoming more difficult as a result
The tactics and strategies that we can adopt in response

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The State of Marketing Technology in 2018/19: Interview with Scott Brinker

Thu, 25 Oct 2018 09:59:10 GMT

On today's episode of the Internet Marketing Podcast Andy is joined by Scott Brinker, VP Platform Ecosystem of HubSpot and Blogger for Chief Marketing Technologist to talk about the state of marketing technology in 2018/2019.

On the show you'll learn about:

The ever-expanding marketing technology landscape
The democratisation of technology in marketing (and business)
The danger of losing the human side of marketing in a world full of automation
Whether marketing is getting better or worse due to democratisation of technology

Plus, as usual we ask Scott for his top tip/key takeaway for the audience.

If you'd like to connect with Scott you can find him on Twitter here and on LinkedIn here.

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#468 The Role of AI/Machine Learning in Ecommerce Personalisation: Interview With Jim Löfgren

Thu, 18 Oct 2018 09:40:39 GMT

On this week's episode of the Internet Marketing Podcast, Andy is joined by Jim Lofgren, CEO at Nosto to talk about AI and personalisation.

On the show you'll learn:

Why personalisation is growing in importance and why it needs to be a priority, especially in ecommerce
Why personalisation is a key part of customer experience and extremely important on mobile
The impact of AI on personalisation, how it works and what it can do
Tips for how businesses can implement AI
How your approach to personalisation should differ depending on the vertical industry you operate in

Plus, as usual Jim provides his top tip/key takeaway for the audience.

If you'd like to connect with Jim you can find him on Twitter here and and on LinkedIn here.

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How SEO Insight Reveals the Content We Need: Interview with Charlie Williams

Thu, 11 Oct 2018 10:21:45 GMT

On this week's episode of the Internet Marketing Podcast Andy is joined by Charlie Williams, SEO consultant at Chopped, and Strategist at Screaming Frog to talk about SEO and how SEO insights can help to reveal the content that we need to be producing.

On the show you'll learn:

How to know what kind of content to create and the content that your audience is consuming
How SEO works as a feedback loop
Why mindset and framework is just as important as using marketing tools
Charlie's tips for how to get the data that you need by using tools like Google Analytics and Search Console
Why user surveys can be a great way to inform your content marketing strategy

Plus, Charlie provides his top tip and key takeaway for the audience.

If you'd like to connect with Charlie you can find him on Twitter here and on LinkedIn here and you can also find the slides from his talk on the same subject earlier in the year here.

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Messenger Marketing & Mobile Monkey - Interview with Larry Kim

Thu, 04 Oct 2018 10:42:54 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Larry Kim, founder and CEO at Mobile Monkey to discuss Messenger Marketing and his businesses, WordStream and MobileMonkey.

On the show you'll learn:

How WordStream was acquired
Why Larry started Mobile Monkey
The importance of messenger marketing
Why chat is more engaging than email
How you can use chatbots to automate your messenger marketing
When you should be handing over to humans

Plus, as usual, Larry provides his top tip/key takeaway for the audience.

If you'd like to connect with Larry, you can find him on Twitter here and on LinkedIn here. You can also connect with him on Facebook Messenger here.

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Bullseye Marketing: Who Says Your Marketing Can't Be Better, Faster and Cheaper?

Thu, 27 Sep 2018 09:43:21 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Louis Gudema, president of Revenue & Associates and author of Bullseye Marketing: How to Grow Your Company Faster, to talk about the idea of Bullseye Marketing & how your marketing can be better, faster and cheaper.

On the show you'll learn:

What Bullseye Marketing is and the framework behind it
Why collaboration & communication between Sales and Marketing is key
The types of companies that Bullseye Marketing is suited to
The biggest challenges when it comes to implementing Bullseye Marketing

Plus, as usual Louis provides his top tips and key takeaway for the audience.

If you'd like to connect with Louis, you can find him on Twitter here and on LinkedIn here.

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A New Dawn in Programmatic Display Advertising - Part Two: Interview with Andy Hounstoun

Thu, 20 Sep 2018 10:46:50 GMT

On today’s Internet Marketing Podcast, Andy is once again joined by Andy Houstoun Product Director at Crimtan, for part two of his podcast on the subject of GDPR and a new dawn in programmatic display advertising. Missed the first episode? You can give it a listen and read Andy's blog post on the same topic here.

To recap, over the course of the shows you'll learn:

What programmatic display advertising is and how it works
A brief summary of GDPR and how it’s affecting programmatic display advertising
The impact and fallout of GDPR – what has actually happened since it was implemented?
How future legislation – EPR [Electronic privacy regulation]) will negate the effectiveness of cookies for tracking
How a focus customer lifetime value could be a safeguard against the demise of tracking cookie effectiveness

Plus, Andy provides his top tip/key takeaway for the audience.

Want to connect with Andy, you can find him on Twitter here, email him at ahoustoun@crimtan.com or call Crimtan on +44(0)20 7821 6864.

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A New Dawn in Programmatic Display Advertising: Interview with Andy Houstoun

Thu, 13 Sep 2018 15:48:09 GMT

On today's Internet Marketing Podcast, Andy is joined by Andy Houstoun Product Director at Crimtan, to talk about GDPR and a new dawn in programmatic display advertising. He's also written a guest post on the same subject for us and you can find that below the show notes.

Listen to the show and you'll learn:

What programmatic display advertising is and how it works
A brief summary of GDPR and how it's affecting programmatic display advertising
The impact and fallout of GDPR - what has actually happened since it was implemented?
How future legislation - EPR [Electronic privacy regulation]) will negate the effectiveness of cookies for tracking
How a focus customer lifetime value could be a safeguard against the demise of tracking cookie effectiveness

Plus, Andy provides his top tip/key takeaway for the audience.

If you'd like to connect with Andy, you can email him at ahoustoun@crimtan.com or call them on +44(0)20 7821 6864.

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Viral Giveaways - Inexpensive Marketing Tactics that WORK: Interview with David Kelly

Thu, 06 Sep 2018 11:47:45 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by David Kelly, General Manager at KingSumo to talk about viral giveaways and the inexpensive guerrilla marketing tactics that work today.

On the show you'll learn:

David's favourite marketing strategies in 2018
The best marketing tactics that you can use for free
What a viral giveaway is and how they can help boost your marketing efforts
How King Sumo can help you to get started with testing viral giveaways
How David went from customer service to General Manager at King Sumo within 3 years
Why LinkedIn is still an effective tool for outreach

Plus, as usual, David provides his top tip/key takeaway for running a successful giveaway.

If you'd like to connect with David, you can find him on LinkedIn here and his personal website here. You can also find King Sumo on Twitter here.

If you'd like to get David's checklist for running the ultimate giveaway, you can email him at david@kingsumo.com

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How to Manage PPC on a Small Budget: Interview with Lisa Raehsler

Thu, 30 Aug 2018 09:48:02 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Lisa Raehsler, founder of BigClickCo to talk about recent paid search updates and how you can master PPC on a small budget.

On the show you'll learn:

How Google has changed from AdWords to Google Ads
What Pinterest's Promoted Pins are and why you should be utilising it in your paid search campaigns
The challenges when undertaking PPC with a small budget
How to manage your daily budget
How to determine how many campaigns you can afford
How to prioritise and set your Goals
Lisa's tips for how to narrow and reduce the scope of your paid search campaign through Geo-targeting, match types and more
Why you might want to consider click to call ads

Plus, as usual Lisa shares her top tip/key takeaway for the audience.

If you'd like to connect with Lisa, you can find her on Twitter here and on LinkedIn here. You can also find her post, 15 Tips on How to Rock a Small PPC Budget here.

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How To Keep Your Content User-Centric: Interview with Tess Underhill

Thu, 23 Aug 2018 12:33:49 GMT

In this week's episode, Andy is joined by Tess Underhill, Digital Marketing Executive here at SiteVisibility and lover of all things UX!

Tess discusses with Andy the importance of creating user-centric content and in this episode you'll learn:

How you can start learning about content design if you're a newbie
Why it's important to distinguish between a user's need and your business need when creating content
How you can be sure that the content you're creating is resonating with the intended audience
The critical documents you need in your business in order to remain user centric

You can connect with Tess on Twitter @tess_underhill and Tess has also handily created an extensive set of additional tips and examples that expand on her podcast that you can find here: http://www.sitevisibility.co.uk/blog/2018/08/21/how-to-keep-your-content-user-centric/

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Inbound Vs. Outbound: An Interview with Ian Cleary

Thu, 16 Aug 2018 11:04:52 GMT

This week Andy is joined by Ian Cleary, founder of RazorSocial and OutreachPlus.

Discussing Inbound Vs. Outbound marketing, you'll learn:

How and why Ian developed Razor Social and Outreach Plus
Ian's recommended formula for content marketing success
How to scale your outreach with Outreach Plus
Why the days of driving to your website from Facebook are gone
Why you should value community engagement over broadcasting

Plus Ian shares his #1 tip for marketing success!

For more on Ian, you can find OutreachPlus @ outreachplus.com, RazorSocial @ razorsocial.com and you'll find Ian on Twitter @IanCleary.

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Podcasting: 12 years experience in 35 minutes: Interview with Andy White

Thu, 09 Aug 2018 11:34:16 GMT

On today's episode of the Internet Marketing Podcast we have a special treat for you! This week the tables have turned and it's Andy White, our hosts turn to be interviewed, by our CEO Jason Woodford to discuss his 12 years in podcasting, what he's learnt and where podcasting is headed. He also provides his top tips on how podcasts can be used within marketing.

On the show you'll learn:

How podcasting first started
Why podcasting is such a successful channel today
How people discover podcasts today
How podcasting has changed over the years
What's on the horizon for podcasting and what podcasters should be planning for
How podcasting can be used within the wider marketing mix
Which show formats work best and which are easiest to produce
A step by step guide to how you can get started with your own podcast

Plus as usual, Andy provides his top tip/key takeaway for the audience.

If you'd like to connect with Andy you can find him on Twitter here plus you can find his personal website here.

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Entrepreneurship: Age is Just a Number: Interview with Jeet Banerjree

Thu, 02 Aug 2018 09:44:33 GMT

On today's Internet Marketing Podcast, Andy is joined by Jeet Banerjee, entrepreneur and mentor, TEDx speaker & digital marketing consultant to talk about entrepreneurship, his journey so far and his tips for following your dreams.

On the show you'll learn:

How outsourcing your work can help you to grow quickly
Why age is just a number when it comes to following your dreams
Why you shouldn't just start a business in order to sell it
Why you need to be adaptable when running a business
How Jeet became a TEDx speaker
How Jeet promoted his businesses despite never spending money on marketing

If you'd like to connect with Jeet, you can find him on Twitter here and his personal website here. You can also watch Jeet's TEDx talk here.

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The Importance of Social Media Automation: Interview with Tim Fargo

Thu, 26 Jul 2018 10:22:35 GMT

On today's Internet Marketing Podcast Andy is joined by Tim Fargo, author, keynote speaker, entrepreneur & founder of Social Jukebox to talk about why you should be automating your social media posts.

On the show you'll learn:

Why you should be automating your social media posts
The typical patterns of social media posting that Social Jukebox automates and the benefits of posting this way
How Facebook, Twitter and LinkedIn differ in terms of posting strategies
How LinkedIn has evolved as a social media platform
How Social Jukebox has evolved as a tool

Plus, as usual Tim provides his top tip/key takeaway for the audience.

If you'd like to connect with Tim, you can find him on Twitter here and on LinkedIn here. You can also find his book, Alphabet Success here.

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The Best Strategies to Collect 5-star Reviews: Interview with Brian Greenberg

Thu, 19 Jul 2018 09:02:57 GMT

On today's Internet Marketing Podcast, Andy is joined by Brian Greenberg, SEO professional and author of The Salesman Who Doesn't Sell. A Marketing Guide to Selling While You Sleep to discuss customer reviews, how to leverage them and build an online reputation.

On the show you'll learn:

When to ask for a review and what methods to use
How to value a review and encourage reviews from your team
Why reviews on 3rd party websites can be more valuable than those on your own
The best way to deal with a negative review
What the benefits of having reviews are & how to leverage them?
How you can get started?

Plus, as usual Brian provides his top tip/key takeaway for the audience.

If you'd like to connect with Brian you can find him on Twitter here and on LinkedIn here. Our listeners can also get a free audio copy of his book, The Salesman who doesn't sell on this podcast on his site here. His insurance website can be found here.

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From Freelancing to Running an Agency: Interview with Eric Hebert

Thu, 12 Jul 2018 10:18:20 GMT

On today's Internet Marketing Podcast Andy is joined by Eric Hebert, Founder and Lead Strategist at Evolvor to talk about his journey from freelancing to building an agency.

On the show you'll learn:

How to sell SEO in 2018
The difference between Snake-Oil SEO and Real SEO
How the relationship between web design and conversion optimisation works
How to scale SEO/Digital Marketing Services
How to work out whether you want to work from home/freelance or within an agency

Plus, as usual Eric provides his top tip/key takeaway for the audience.

If you'd like to connect with Eric you can find Evolvor's Twitter here. You can also get in touch via email at eric@evolvor.com.

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Collecting Data in a GDPR world: Interview with Julien Coquet

Thu, 05 Jul 2018 09:08:35 GMT

On this week's Internet Marketing Podcast, Andy is joined by Julien Coquet, Vice President of Hub'scan and Director of Digital Analytics Services at Business & Decision to talk about collecting data in a GDPR world.

On the show you'll learn:

The types of data that you Actually need for marketing purposes
The importance of using clean data
Who in your business should care about data quality
Why only a few big companies are actually ready now GDPR has arrived
Why you need to switch your marketing strategy in light of GDPR
Why GDPR is a good thing for the digital industry

Plus, as usual Julien provides his top tip/key takeaway for the audience.

If you'd like to connect with Julien, you can find him on Twitter here and on LinkedIn here. You can also find Hubscan on Twitter and Facebook and if you request a demo, be sure to mention that you heard about them on this show!

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Incorporating Digital Marketing into an Established Business: Interview with Ryan Cote

Thu, 28 Jun 2018 10:37:16 GMT

In today's episode of the Internet Marketing Podcast Andy is joined by Ryan Cote, Director of Digital Services at Ballantine to talk about how to incorporate digital marketing into an established business.

On the show you'll learn:

What SEO looks like in 2018 & the importance of Click Through Rate
The key factors to help maximise your content marketing efforts
How to use Google Search Console to find your existing blog posts to double down on
How to use SEO & PPC to maximise your lead generation efforts on your site
Why it's important to diversify your digital plan and uses multiple channel

Plus, as usual Ryan provides his top tip/key takeaway for the audience.

If you'd like to connect with Ryan you can find him on Twitter here, on LinkedIn here and his personal website here.

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An Introduction to Respect Based Marketing: Interview with Bastian Ernst

Thu, 21 Jun 2018 10:35:53 GMT

On today's Internet Marketing Podcast, Andy is joined by Bastian Ernst, Founder of Wild Audience, to talk about Respect Based Marketing and Relationship Funnels.

On the show you'll learn:

What's wrong with the established marketing methods
Why promotions and offers don't need to be at the forefront of your marketing
The difference between a relationship funnel and standard marketing funnels
How marketing automation works with respect based marketing
How Bastian approaches respect based marketing
How to install buying belief through your marketing

Plus, as usual Bastian provides his top tip/key takeaway for the audience.

If you'd like to connect with Bastian, you can do so on Twitter here, LinkedIn here. You can also find his free ebook, explaining the 8 Steps to a Super High Converting Evergreen Sales Funnel here.

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How to Use Virtual Assistants to Scale Your Business: Interview with Barbara Turley

Thu, 14 Jun 2018 10:46:05 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by he founder and CEO of The Virtual Hub, Barbara Turley to talk about virtual assistants and how they can help you to scale your business.

On the show you'll learn:

Why the Virtual Assistance space has exploded in recent years
How the Philippines has been transformed by the outsourcing industry
How to get virtual assistance right in 3 simple steps
What can go wrong when you haven't got systems and processes in place
Barbara’s top tools to help with communication including Asana and Slack
How and why digital businesses can ease their day to day workload using virtual assistants
The types of work virtual assistants can help with

Plus, as usual Barbara provides her top tip/key takeaway when it comes to virtual assistants.

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Bringing Your Brand to Life with Words: Interview with Al Robertson

Thu, 07 Jun 2018 10:55:22 GMT

On today's Internet Marketing Podcast, Andy is joined by Al Robertson, independent branding consultant, author and novelist to talk about bringing your brand to life through understanding your brands narrative, telling your story and creating a brand personality.

On the show you'll learn:

How to tell your brands story
The difference between a company story and a brand story
Why you need a brand personality and how to work out what that is
Why tone of voice is so important and how you can create yours
Why you need a content marketing strategy & how to go about starting
The importance of a good brief

Plus Al provides his top tip/key takeaway for the audience.

If you'd like to connect with Al, you can find him on LinkedIn here. You can also find his latest science fiction novel, Crashing Heaven on Amazon here.

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Getting Started with Live Marketing: Interview with Ian Anderson Gray

Thu, 31 May 2018 10:56:15 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Ian Anderson Gray, founder of Seriously Social and co-founder of Select Performers to talk about getting started with live marketing and in-particular content marketing.

On the show you'll learn:

The key things that stops most people from blogging
How to come up with content ideas and the tools you can use to help
The main challenges people face with video marketing
How to get started with live video
Why podcasting is a great form of content marketing
The top tools that Ian uses to increase his productivity

Plus, as usual, Ian provides his top tip/key takeaway for the audience.

If you'd like to connect with Ian, you can do so on Twitter here, on LinkedIn here, and on Facebook here.

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The 5 R's of SEO: Interview with Bryan Eisenberg

Thu, 24 May 2018 10:37:00 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by Bryan Eisenberg, Keynote speaker, best-selling author for Be Like Amazon and Co-Founder of BuyerLegends to talk about the 5 R's of SEO and how they've changed over the years.

On the show you'll learn about:

The importance of Relevance
Why it's key to have a great Reputation on Google
Why you need to be Remarkable in order to stand out
Why your content needs to be Readable more than anything else
Why you need to understand your Reach
Why strategies never change but tactics do
Why the 5 R's differ when looking at Mobile vs Desktop
Where voice search is headed in 2018

Plus, Bryan provides his top tip/key takeaway for the audience.

If you'd like to connect with Bryan you can find him on Twitter here and on LinkedIn here. His personal website is here.

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Landing Page Best Practices: An Interview with Oli Gardner from Unbounce

Thu, 17 May 2018 15:01:12 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by Oli Gardner, keynote speaker and co-founder of Unbounce.

In today's show, you'll learn:

Why it's important to have dedicated landing pages for your unique products and services
How to deliver on the promise of your paid ads when it comes to landing pages
How Chrome's automated ad-blocking is affecting pop-ups
Oli's recommended criteria for judging whether your pop-ups are good or bad
Oli's biggest takeaways from his recent 20/30 blogging challenge

You can connect with Oli on Twitter here or if you're interested in having Oli speak at your event, visit his booking page on Unbounce.

...and seeing as you're here, you can give Unbounce's NEW Landing Page Analyzer tool a whirl here: https://unbounce.com/landing-page-analyzer/

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From Hip-Hop to Digital Entrepreneur: Interview with Warren Knight

Thu, 10 May 2018 10:35:26 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by Warren Knight, hip-hop dancer, entrepreneur, speaker, trainer & author to discuss his journey from a hip-hop dancer to becoming an entreprenuer with digital businesses.

On the show you'll learn:

The "epiphanies" that Warren had about business throughout his journey
How social media is changing in the wake of recent Twitter and Facebook issues
The importance of Relationship Marketing
Some common mistakes that businesses make when it comes to relationship marketing
His thoughts on AI and how it'll influence online businesses

Plus, as usual, Warren provides his top tip/key takeaway for the audience.

If you'd like to connect with Warren, you can do so on Twitter here & LinkedIn here.

You can also undertake Warren's 30 day digital marketing challenge here and find his book, Think Digital First here.

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From Drum & Bass to SEO: Interview with Lukasz Zelezny pisode

Thu, 03 May 2018 10:05:47 GMT

In today's Internet Marketing Podcast, Andy is joined by Lukasz Zelezny, director of organic performance at ZPG to talk about SEO and why it most definitely isn't dead!

On the show you'll learn:

Why SEO is fascinating and definitely not dead!
Why content marketing is everything!
How content marketing helps to deliver conversions and leads
The important factors in on-page optimisation in 2018
The top tools to help you with on-page optimisation

Plus as usual, Lukasz provides his top tip/key takeaway for the audience.

If you'd like to connect with Lukasz, you can find him on Twitter here & on LinkedIn here. You can also find his personal site here.

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Digital Careers: Communities, Leadership & Always Learning: Interview with Rachel Finch

Thu, 26 Apr 2018 12:16:01 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by our very own Digital Marketing Manager & Founder of Brighton Digital Women, Rachel Finch, to talk about communities, leadership and why it's important to keep learning.

On the show you'll learn:

The importance of expanding your network or community & Rachel's tips for doing so
How to build an offline community & cultivate friendships
The differences between working in-house vs agency or freelance & how to know what suits you
Rachel's tips for management and good leadership

Plus as usual, Rachel provides her top tip/key takeaway for the audience.

If you'd like to connect with Rachel, you can find her on Twitter here and on Instagram here.

Rachel will also be hosting the next Brighton Digital Women meetup on the 14th May. If you'd like to attend, keep a lookout on the Brighton Digital Women site for more information.

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The Unexpected Social Media Trends in 2018: Interview with Jay Baer

Thu, 19 Apr 2018 10:00:25 GMT

On today's Internet Marketing Podcast, Andy is joined by Jay Baer, President of Convince & Convert, Host of the Social Pros Podcast, Author & Inductee into the World-of-Mouth Marketing Hall of Fame to talk about social media and the unexpected trends in 2018.

On the show you'll learn:

How the usage of social media channels in the USA has started to decrease overall
Why Facebook usage is down for the first time
Some of the reasons young people aren't using Facebook
Why other platforms such as Instagram and Snapchat are outperforming Facebook
How this will impact advertising on Facebook

Plus as usual, Jay provides his top tip/key takeaway for the audience.

If you'd like to connect with Jay you can find him on Twitter here, on Facebook here and on LinkedIn here.

You can find his post on the 6 Unexpected Trends in 2018 Social Media Research here.

Plus, you can listen to his podcast here.

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Building a Nomadic Online Business: Interview with Josh Stanton

Thu, 12 Apr 2018 14:25:46 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by Josh Stanton, Co-founder of Screw The Nine to Five to discuss how you can build a nomadic online business.

On the show you'll learn:

What a lifestyle business is and how it differs from standard businesses
Why it's important to have a healthy work-life balance
How to get a good idea of the type of business to build
Why you don't need to have a passion to get started
Why it's important to build your skillset
Josh's 4 step framework for improving your visibility online

Plus, as usual Josh provides his top tip/key takeaway for the audience.

If you'd like to connect with Josh you can find him on Facebook here, with the Facebook Group here. You can also find him on Twitter here and on LinkedIn here.

You can also listen to their podcast here!

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Everything you need to know about Google Penalties: Interview with Fili Wiese

Thu, 05 Apr 2018 11:10:42 GMT

In today's Internet Marketing Podcast, Andy is joined by Fili Wiese, ex-Google engineer & SEO Expert at SearchBrothers to talk about Google Penalties, HTTPS and Link Building in 2018.

On the show you'll learn:

If you are penalised for life if you receive a Google Penalty
The difference between a penalty and an algorithm update (a common misconception)
How Google recalculates how you are ranking
How long a Manual Google Penalty can last for
How you can get multiple penalisations applied to your website
When and why you should migrate to HTTPS
How you can improve the SEO signals to your site when moving to HTTPS
If link building is still important in 2018
Why page rank isn't important and why you need to focus on link building that drives conversions

Plus Fili provides his top tip/key takeaway for the audience.

if you'd like to connect with Fili you can find him on Twitter here, and on LinkedIn here. You can also catch Fili at BrightonSEO where he'll be talking about optimising for search bots.

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An Introduction to Messenger Marketing: Interview with Mikael Yang

Thu, 29 Mar 2018 10:22:58 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by ManyChat's CEO, Mikael Yang to talk about messenger marketing.

On the show you'll learn:

What Messenger Marketing is
The definition of a chat bot in relation to messenger marketing
How messenger marketing can be used - including case studies
The AI involved with messenger marketing
Why you should start thinking about messenger marketing right now
How messenger marketing open rates and click-through rates can beat email
Where abouts in the sales funnel messenger marketing comes into play

If you'd like to connect with Mikael you can do so on Twitter here and on LinkedIn here or you can search for Mikael on messenger!

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Business Tips from Running an Agency: Interview with Raman Sehgal Episode

Thu, 22 Mar 2018 11:41:15 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by Raman Sehgal, Founder of Ramarketing to discuss business tips and what he's learned from setting up his own agency.

On the show you'll learn:

Why it's important for an agency to develop a niche & how you can do so
How PR and SEO have converged over the years
How blogging, inbound strategies and content marketing have evolved
Why it's sometimes important to say no to your clients and potential clients
Why it's important to set time aside to learn & the importance of reading and listening to podcasts

Plus, Raman provides his top tip/key takeaway.

If you'd like to connect with Raman you can do so on on Twitter here or on LinkdeIn here.

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How to Become a Successful Millenial Entrepreneur: Interview with Richard Lorenzen

Thu, 15 Mar 2018 12:05:20 GMT

In this week's episode of the Internet Marketing Podcast, Andy is joined by Richard Lorezen, CEO of Fifth Avenue Brands to discuss entrepreneurship and provide tips for becoming a successful millenial entrepreneur.

On the show you'll learn:

If entrepreneurs are born or whether it's a skill that can be learnt
The trigger that got Richard interested in starting his own business at 15
Why it's important to think like a teenager and not overthink
The importance of having a start-up mindset and learning as you go
Why you shouldn't let inexperience stop you
The importance of transparency in business

Richard also discusses his book, Surge in which he shares the strategies, habits and mindsets he used to take the company that he started at 15 years old and turn it into one of New York’s fastest-growing public relations firms.

Plus, as usual Richard provides his top tip/key takeaway.

If you'd like to connect with Richard you can find him on Twitter here, on LinkedIn here and on Instagram here.

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An Introduction into Immersive Experiences & Marketing: Interview with Jack Maddalena

Thu, 08 Mar 2018 12:03:17 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by Jack Maddalena, Director of VR Craftworks to talk about Immersive Experiences and how it can work within marketing.

On the show you'll learn:

If Virtual Reality (VR) and the immersive industry are the same thing
How immersive technology like augmented reality, mixed reality & 360 photos fit in
The impact an immersive experience can have on someone
How immersive experiences can work for businesses

Plus, as usual Jack provides his top tip and key takeaway.

If you'd like to connect with Jack you can do so on Twitter here or on LinkedIn here. You can also email him here.

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What is Account Based Marketing? Interview with Riaz Kanani

Thu, 01 Mar 2018 12:15:08 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by Riaz Kanani, Founder of Radiate B2B to talk about account based marketing, what it is and why you should adopt it.

On the show you'll learn:

What account based marketing is and it's such a hot topic today
How to adopt scalable account based marketing and take advantage of inbound
How content marketing fits in with account based marketing
The technology involved with account based marketing
The importance of a well-aligned sales and marketing team
When you should think about adopting account based marketing into your strategies

Plus as usual, Riaz provides his top tip/key takeaway for the audience.

If you'd like to connect with Riaz, you can find him on Twitter here or you can connect with RadiateB2B you can find them on Twitter here and LinkedIn here.

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How to Ensure Your Website Migration Goes Smoothly: Interview with Scott Colenutt

Thu, 22 Feb 2018 11:31:42 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by SiteVisibility's Head of Digital, Scott Colenutt to discuss how to ensure your website migration goes smoothly.

On the show you'll learn:

The questions you should be asking pre-migration
Some of the SEO elements that are often forgotten during a migration
What you'll need to consider when it comes to Paid Media/PPC
The Analytics considerations you'll need to make
Why you need to consider users when preparing a new site
Why customer service is important during a migration

Plus as usual, Scott provides his top tip/key takeaway.

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7 Things You Probably Didn't Realise You Could Do in Google My Business with Marcos Alvarez Martin

Thu, 15 Feb 2018 10:49:39 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by our very own SEO Analyst, Marcos Alvarez Martin to discuss 7 things that you probably didn't realise you could do in Google My Business.

On the show you'll learn about:

What Google My Business is
The latest update, allowing you to upload 30 second videos to Google My Business
Creating virtual tours using 360 videos
Creating Ads on Google Maps
Creating a website through Google My Business
Google Posts & why you should be testing them
Managing user reviews and why it's important to respond to ALL reviews, good or bad

Plus, Marcos provides his top tip/key takeaway when it comes to local search.

If you'd like to connect with Marcos, you can find him on Twitter here or if you have any questions around Local SEO or your Google My Business account, feel free to get in touch with us or send him a mail at marcos.martin@sitevisibility.com

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Local SEO Tips for 2018

Thu, 08 Feb 2018 11:49:40 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by Greg Gifford, Vice President of Search at DealerOn and frequent BrightonSEO speaker, to talk about Local SEO.

On the show you'll learn:

How Local SEO is different from traditional SEO
The most important Local SEO updates over the last year
Greg's tips for doing Local SEO well
The biggest pitfalls with Local SEO
How voice search and home assistants will affect Local SEO

Plus as usual, Greg provides his top tip/key takeaway.

If you'd like to connect with Greg you can find him on Twitter here and you can find his posts on Search Engine Land here & on the DealerOn blog here.

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New Media: How to Take Advantage - Interview with Doug Sandler

Thu, 01 Feb 2018 10:46:53 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by Doug Sandler, founder of Turnkey Podcast Productions to discuss how you can take advantage of new media.

On the show you'll learn:

Why people aren't taking advantage of new media correctly
Why new media is all about engagement and communication
The importance of relationship building
Tips for promoting your podcast
How to be high touch in a hi-tech world
Some of the small habits you should try and introduce into your life

Plus Doug provides his top tip/key takeaway.

If you'd like to connect with Doug you can find him on Twitter here, you can find the Nice Guys on Business Podcast here and our special page here.

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Modern SEO: Tips for Success in 2018: Interview with iPullRank's Michael King

Thu, 25 Jan 2018 11:21:36 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by Michael King, Managing Director at iPullRank to discuss Modern SEO.

On the show you'll learn:

If technical SEO alone can achieve SEO results
Some of the technical SEO tools and tactics that people should be using in 2018
Michael's SEO advice for those that have websites built using Javascript
How to go about getting featured snippets
Michael's thoughts on forecasting when it comes to SEO

You'll also learn about Skratch, the cryptocurrency that Michael is launching.

Plus, as usual, Michael provides his top tip for the audience.

If you'd like to connect with Michael, you can find him on Twitter here and LinkedIn here. You can also find iPullRank on Facebook here.

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SEMrush Ranking Factors 2.0: Interview with Fernando Angulo

Thu, 18 Jan 2018 11:57:03 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by Fernando Angulo, Head of International Partnerships & Corporate Speaker at SEMrush to talk about their recent ranking factor studies research.

On the show you'll learn about:

The amount of backlinks you need from your industry in order to rank well
The importance of natural backlinks
Website Security and how HTTPS affects rankings
Content length and whether or not Google considers this as part of their ranking factors
How many words you should be including in your content in order to rank better
How website visits affect rankings
The importance visitor behaviour once they are on your site

Plus, Fernando provides his top tip/key takeaway.

If you'd like to connect with Fernando you can find him on Twitter here and LinkedIn here.

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#428 How to Improve Your SEO Through Podcasting: Interview with Phil Singleton

Thu, 11 Jan 2018 12:08:33 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by Phil Singleton, Co-Author of SEO for Growth and Founder of Kansas City Web Design to talk about his experiences in SEO and the tips and tactics that he's using today.

On the show you'll learn:

How the project for SEO for Growth came about
The challenges Phil sees in agency business today & how to overcome them
The strategies and tactics that Phil is using today to get results for his clients including...podcasting!
Why you should be re-purposing your content

Plus, as usual we ask Phil for his top tip/key takeaway for the audience.

If you're looking to raise your profile and would like to get yourself booked on other podcasts, you can do so via Phil's other business, Podcast Bookers here. Similarly, if you'd like to guest on the Internet Marketing Podcast, feel free to send us a mail.

If you'd like to connect with Phil, you can find him via the Kansas City Web Design Twitter here.

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Selling Your Apps on Facebook: Interview with Sajad Ghanizada

Thu, 04 Jan 2018 10:56:27 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by Sajad Ghanizada, Product Leader, Marketer and Mentor at Founder Institute Kabul to talk about Facebook Ads and selling your apps on Facebook.

On the show, you'll learn:

Why Facebook Ad demographic targeting is expensive
Why you should use Facebook custom audiences to target users
How to get a low CPI (cost to install)

Plus, Sajad provides his top tip and key takeaway for the audience.

If you'd like to connect with Sajad, you can find him on Twitter here and you can also find his personal site here.

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#426 Private Label Rights: Interview with Alex Genadinik of Problemio

Thu, 28 Dec 2017 15:23:41 GMT

On episode 426, Andy is joined by Alex Genadinik, CEO of Problemio.

Today, you'll learn:

What the PLR business model is and how you can start to apply it
The benefits of PLR for content creators
How to negotiate the best fee for your PLR products
How to get started with selling your PLR products in 2018
Alex's #1 tip on how to start using PLR to grow your own business

If you want to start learning from Alex today, visit the following links:

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#425 Mobile First Indexing: Interview with Murat Yatagan

Thu, 21 Dec 2017 11:41:29 GMT

On today's episode of the Internet Marketing Podcast, Andy is joined by Murat Yatagan, Senior SEO Manager at Global Savings Group and freelance SEO consultant, to talk about mobile-first indexing.

On the show you'll learn:

What mobile-first indexing means
What you need to know about the mobile-first index
How to prepare to be mobile-first index ready
How you can rank in a mobile-first world
How you can make sure that Google can easily find and index your mobile sites

Plus as usual, Murat provides his top tips/key takeaways.

If you'd like to connect with Murat, you can find him on Twitter here and you visit his website here.

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Site Speed: Interview with Jon Henshaw

Thu, 14 Dec 2017 12:04:03 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by Jon Henshaw, Co-founder of Raven Tools to talk about the importance of site speed.

On the show you'll learn:

What AMP (Accelerated Mobile Pages) is and why it's important for site speed
How to fix sites that are bloated with unnecessary code
The importance of optimising images on your site
The difference between a responsive image and an optimised image and how that impacts site speed
How you can improve the user experience on your site

Plus Jon provides his top tip/key takeaway.

You can find Jon's post on How to easily add SSL and HTTP/2 to your site for free here.

If you'd like to connect with Jon you can find him on Twitter here.

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#423 Getting Seen on Facebook Without Paying for Ads: Interview with Marie Page

Thu, 07 Dec 2017 11:51:16 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by Marie Page, Co-founder and Director at thedigiterati.com to talk about Facebook and how you can get seen without paying for ads.

On the show you'll learn how Facebook's news feed algorithm (shown below) works, as well as the type of posts/content that Facebook doesn't favour and why.

Marie also provides her top tip/key takeaway for the audience.

You can download Marie's free guide: The Top 10 Things You MUST do on your Facebook Page Right Now here.

You can also find Marie's book: Winning at Facebook Marketing with Zero Budget here.

If you'd like to connect with Marie, you can find her on Twitter here.

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#422 Common Google Tag Manager Pitfalls That Can Have Catastrophic Results: Interview with Simo Ahava

Thu, 30 Nov 2017 12:34:06 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by Simo Ahava, Senior Data Advocate at Reaktor, Google Developer Expert for Google Tag Manager and Google Analytics, and digital analytics blogger at simoahava.com.

Simo is on the show to talk about common Google Tag Manager pitfalls that can have catastrophic results.

On the show you'll learn:

Why Google Tag Manager is such a popular/topical tool plus 4 common pitfalls: Pitfall #1: Using GTM as a fastlane to changes on the website, ignoring IT / development processes
Pitfall #2: Deploying code you do not understand
Pitfall #3: GTM can make or break data quality
Pitfall #4: Treating data collection as an isolated silo in the organisation

Plus as usual, Simo provides his top tip/key takeaway.

If you'd like to connect with Simo, you can find him on Twitter here and you can find Reaktor on Twitter here.

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#421 Marketing to an Ageing Population: Interview with Dick Stroud

Thu, 23 Nov 2017 11:22:34 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by Dick Stroud, Author and MD of 20plus30 Consulting to discuss marketing to an ageing population.

On the show you'll learn:

What Dick means by the term "Ageing Business"
How physiological ageing impacts the customer journey
The stats in terms of the ageing population and the impact of that on business
How the Galileo's quote "Measure what is measurable and make measurable what is not" relates to marketing

Plus, Dick provides his top tip/key takeaway for the audience.

If you'd like to connect with Dick, you can find him on Twitter here, and you can also find his other site, Age Friendly here.

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Digital Marketing Trends - What Will be New in 2018: Interview with Dave Chaffey

Thu, 16 Nov 2017 11:40:17 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by Dave Chaffey, Author and Co-CEO of Smart Insights to discuss digital marketing trends for 2018.

What Dave sees as the biggest digital marketing trends from 2017 moving into 2018
What genuinely new marketing trends will come about in 2018
The trends in how marketing is being managed today
The specific techniques and tools currently being used in SEO & AdWords

Plus, as usual, Dave provides his top tip/key takeaway.

If you'd like to connect with Dave, you can find him on Twitter here or on LinkedIn here.

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#419 Artificial Intelligence: Interview with Hubspot's Sam Mallikarjunan

Thu, 09 Nov 2017 11:23:52 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by Sam Mallikarjunan, Executive Strategist at Hubspot and Instructor at Harvard University to discuss Artificial Intelligence.

On the show, you'll learn:

What's happening in the world of AI right now & the possibilities available
How AI is being used to improve customer experience
How AI is being used within sales
How marketers are using AI
The downsides of AI and it's cultural impact

Plus, Sam provides his top tip/key takeaway for the audience.

If you'd like to connect with Sam you can find him on Twitter here and on LinkedIn here. You can also find his website here.

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#418 Content, Engagement & Efficient Marketing Interview with Charles Barber

Thu, 02 Nov 2017 12:12:59 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by Charles Barber, CEO at Ebisu Consultancy to discuss content, engagement and efficient marketing.

On the show you'll learn:

If content marketing applies to all industries/sectors
The most important starting point for any content marketing campaign
How to drive email sign ups from whitepaper marketing
New ways to repurpose your content
Why webinars and seminars might be one of the most impactful marketing tactics you can try
The most successful content marketing campaign that Charles has worked on
How to measure results of content marketing campaigns and set goals

Plus, Charles provides his top tip/key takeaway!

Have someone you'd like to hear on our podcast? Let us know over sitevisibility.co.uk.

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#417 Search & Content Strategy: Interview with Aaron Agius

Thu, 26 Oct 2017 10:13:25 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by Aaron Agius, speaker, CEO and Co-Founder of Louder.Online to discuss search & content strategies.

On the show you'll learn:

Some of the common mistakes that are made when it comes to content strategy
How businesses often have a lack of an actual strategy & just jump straight into writing content
The importance of calls to actions (CTA) and why they should be different depending on where the user is on their journey - how far down the funnel they are
Why answering questions and solving problems is key to content creation
Why creating content is pointless without distribution - e.g. SEO, outreach, link building, advertising, Adwords, influencer Outreach etc.

Plus, as usual Aaron provides his top tip/key takeaway.

If you'd like to connect with Aaron you can find him on Twitter here.

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#416 Growth Hacking: Interview with Sean Ellis

Thu, 19 Oct 2017 13:37:18 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by Sean Ellis, Author of Hacking Growth and founder & CEO of GrowthHackers.com to discuss Growth Hacking!

On the show you'll learn:

What growth hacking is
Why Sean wrote his book, what inspired him and where the ideas came from
Companies that have used the growth hacking approach to gain success
The theory of "must-have-products" & how to build a sustainable user-base

Plus, Sean provides his top tips/key takeaways.

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#415 Marketing in a Blockchain World - Interview with Jeremy Epstein

Thu, 12 Oct 2017 11:40:49 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by Jeremy Epstein, CEO at Never Stop Marketing to discuss marketing in a blockchain world.On the show, you'll learn:What a blockchain is & what decentralisation means. The implications of decentralisation and blockchains on marketing. How blockchain is being used right now & how blockchain can improve loyalty programmes.Plus, Jeremy provides his top tip/key takeaway.

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#414 Wired Sussex 10th Anniversary Show

Thu, 05 Oct 2017 08:26:25 GMT

In today's episode of the Internet Marketing Podcast we have a very special show!In celebration of Wired Sussex's 10th Anniversary, Andy is joined by:Phil Jones, MD at Wired Sussex, Jenni Lloyd (Director),Rebecca Groves (Head of Projects),Alex Morrison (Chair) andJason Woodford, Board Member and our CEO at SiteVisibilityOn the show, you'll learn: Who Wired Sussex are and what they do. Why Brighton is so successful at starting and developing digital businesses. How Wired Sussex have contributed to developing digital businesses. The key risks and opportunities for the digital economy over the next 3 years. Why 5G is one of the biggest opportunities for digital businesses. Plus, as usual, each guest provides their top tip/key takeaway.

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#413: Why Selling to the Logical Brain Won’t Get Results - Interview with Tim Ash

Thu, 28 Sep 2017 09:48:36 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by Tim Ash. Tim is a popular keynote speaker, author and CEO of SiteTuners.com.Andy and Tim discuss: - The triune brain model (find out who is really in charge!)- Whether it's possible for consumers to avoid being brainwashed by marketing- Why it's important for marketers to consider the context in which users are being asked to make conversion choices- How using comparisons can be useful a useful technique when launching new products- Why you should apply framing and bracketing techniques to all areas of your marketing

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#412 Automation in Digital Marketing: Interview with David O'Riordan

Thu, 21 Sep 2017 10:19:10 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by David O'Riordan, Biddable Director at iProspect to discuss automation in digital marketing.David explains his definition of the term "Biddable" and then goes on to discuss:What's happening right now in the world of automation - outside of Digital Marketing & how the book Rise of the Robots helped spark David's interest in thisHow the biddable industry is keeping up with these changes through technologyHow automation has changed the way that we workWhether or not all of our future marketing efforts are going to be automatedHow he sees the future - not just in digital but also in other areas such as publishingPlus as usual, David provides his top tip/key takeaway.

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#411 The Importance of Speaking in Public for Marketers: Interview with Bas Van Den Beld

Thu, 14 Sep 2017 14:29:24 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by Bas Van Den Beld, founder of State of Digital and Speak with Persuasion to discuss The Importance of Speaking in Public for Marketers. On today's show, Bas discusses: Why every marketer should be a speakingWhat it takes to be a good speakerHow to start public speakingPlus, as usual, Bas provides his top tip/key takeaway.

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#410 Your Audience & What it Means to You: Interview with Scott Dubois

Thu, 07 Sep 2017 13:44:03 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by Scott Dubois, Co Founder of Pidalia, to discuss your audience and what it means to you.On the show you'll discover:How to use customer data when it comes to campaign planning & what types of data you should look at. What the main types of data that you should look at are. If data should be used to decide the timing of a campaign. How you can use data during a campaign once it has launched? If it is better to be reactive rather than proactive in marketing?Plus, as usual, Scott provides his top tip/key takeaway.

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#409 7 Ways to Make Your Marketing More Visual: Interview With Libby Thomas

Thu, 31 Aug 2017 10:12:33 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by Libby Thomas, Creative Content Specialist at Lucidchart to discuss how to make your marketing more visual. On the show you'll learn: The concept of visual thinking and why it's important for marketers to develop this skill. Whether or not visual thinking is impacting our intelligence. Libby's 7 tips to make your marketing more visual. These are: Adding visuals to existing written content. Focusing on the experience of using the product, not the product itself. Thinking on a different scale than you usually do. Trying to convert the other four senses to sight. Empowering your fans to share. Teaching your audience a new skill. Documenting an unusual use of your productLibby also provides her top tip/key takeaway for our audience.

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#408 Digital Selling: Interview with Grant Leboff

Thu, 24 Aug 2017 09:35:10 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by CEO of Sticky Marketing, Grant Leboff to discuss digital selling.On the show, you'll learn:How communications change and what that means for business. What lead generation looks like in the digital world& the models in use today. What customer engagement really is & how to cut through the noise. Plus as usual, Grant provides his top tip/key takeaway.

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#407: E-commerce Optimisation: Interview with Johann van Tonder

Thu, 17 Aug 2017 10:11:01 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by Johann Van Tonder, COO at AWA Digital and co-author of the book ‘E-commerce Website Optimization’, recently published by Kogan Page.On the show, Johann discusses:Some of the CRO (Conversion Rate Optimisation) mistakes he's made and how you can avoid them, including:The temptation in being emotionally invested in the outcome of A/B testing. What sites with a low level of traffic can do when it comes to A/B testing. Why A/B testing is controversial. The best ways of listening to your users, including: Usability testing & remote moderated usability testing. His book Ecommerce Website Optimization and who should be reading it

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#406 Leadership Strategies for the Digital Age: Interview with Michael Brenner

Thu, 10 Aug 2017 11:20:30 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by Michael Brenner, Keynote Speaker, Author and CEO of Marketing Insider Group to discuss leadership strategies for the digital age. On the show, Michael discusses: His experience with Execs and their increasing expectations regarding Marketing, ROI & results. Things that can often get in the way of results & what needs to change. Some of the digital marketing lies that we tell ourselves .How we integrate traditional marketing with digital. What's next for marketing?Plus as usual, Michael provides his top tip/key takeaway for the audience.

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#405 How to Better Integrate PR as Part of a Wider Digital Approach: Interview with Andrew Smith

Thu, 03 Aug 2017 14:16:10 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by Andrew Smith, Managing Director at Escherman PR to talk about integrating PR into a wider digital approach.On the show Andy and Andrew discuss: The relationship between PR and SEO throughout the years and whether they'll ever merge into one another. Ranking by proxy: the hidden SEO value of great online press coverage: the idea of ranking through online press coverage & how you can do it. How you can use Buzzsumo as an opportunity finder. How you can measure the success of a PR campaign using GA/Urchin. Finally, Andrew provides us with his one top tip/key takeaway for the audience.

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#404 How to do SEO in 2017: Interview with Paul Kortman

Thu, 27 Jul 2017 09:42:02 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by Paul Kortman, founder of Connex Digital Marketing to discuss how to do SEO in 2017. On the show you'll learn: If SEO still matters in 2017. What linkbuilding tactics are currently working, plus the linkbuilding tactics that you should avoid. The concept of Skyscraper SEO & the tools and processes you need to be able to do it.Plus as usual, Paul provides his one top tip/key takeaway for our audience.

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#403 The Zen of Social Media: Interview with Shama Hyder

Thu, 20 Jul 2017 14:24:30 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by award-winning CEO of The Zen Marketing Group, Shama Hyder.Shama is a highly acclaimed international keynote speaker and a regular media correspondent, often featured across all major media channels, including MSNBC, Fox Business, Forbes, Inc. and The Wall Street Journal. She's also the best-selling author of The Zen of Social Media Marketing (4th Edition) and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age.Shama joins Andy on the podcast to talk about The Zen of Social Media & on the show you'll learn:What drove Shama to writing her book, The Zen of Social Media Marketing, plus the other books on the topic that she'd recommend. How smaller, niche businesses can incorporate apps such as Pinterest, Instagram & Snapchat into their social media marketing, plus, examples of the businesses that are already doing this well. The key steps in turning a follower or a fan into a customer. Why it's important for marketers to add personality to brand accounts, plus tips on how to do so and who is currently doing this well. Some of the new emerging social media platforms that you should be paying attention to, plus, as usual, Shama provides her one top tip/key takeaway for our audience.

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#402: Search Marketing curve balls - Interview with Geoffrey Colon

Thu, 13 Jul 2017 16:03:16 GMT

In today’s episode of the Internet Marketing Podcast, Andy is joined by Geoffrey Colon, Marketing Communications Designer at Microsoft Advertising Group to talk about search marketing curve balls. He tells us more about his role in the search marketing group and gives an insight into the Microsoft advertising group.Next, they move on to discuss the following:What is going on in AI and voice search right now that’s affecting marketers?The brands Geoffrey thinks are capitalising on the trends in voice search and are doing it wellHis suggestions for preparing for AI and voice search: inhouse vs digital marketing agenciesHow he usse AI and voice search right nowFinally Geoffrey gives us his top tip and key takeaway for our audience.

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Where is Marketing Attribution Headed - Russell McAthy

Thu, 06 Jul 2017 10:19:05 GMT

This week’s episode of the Internet Marketing Podcast sees Andy chatting to Russell McAthy, CEO of CUBED to discuss marketing attribution and where it is headed.Marketing attribution can be a complicated subject and on the show, Russell explains how important it is to appropriate value to the right places within the marketing funnel, to allow businesses to make much better decisions on where they should be spending their money and their effort to get the best return.During the podcast, You'll learn :Why attribution is such a complex topic & why a lot of businesses have struggled to get to grips with itWhat Russell sees as common pitfalls or obstacles that prevent business from investing and understanding attributionWhat Russell thinks needs to change in order for more businesses to adopt attribution software and understand it betterRussell's thoughts on Google's recently announced free attribution software called Google AttributionWhere attribution is headed over the next 2 yearsA good starting point for any marketer who want's to get started with attribution and use it for business growthPlus as is the case every week, we ask Russel for his one top tip/key takeaway for our audience.

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#400: Creating a Go-To- Market Framework - James Loomstein

Thu, 29 Jun 2017 13:20:56 GMT

In today’s episode of the Internet Marketing Podcast, Andy is joined by the Managing Partner of Rogue Marketing James Loomstein, to talk about the principle of creating a Go-to-Market-Framework. He starts off by introducing Rogue and gives us a brief insight into what they are doing. Next they move on to discuss the following questions: Why do Companies need to think about marketing systems not tactics?Why it is important that you focus the attention of the consumer? And how do you achieve this?The market framework evolved by James.The go to market framework - the details - as evolved by yourselfFinally James talks about his top tip and key takeaway for our audience.If you'd like to connect with James you can find him here: Twitter: @RogueThink and @Jloomstein.Rogue: www.GoRogue.net

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#399 Simple Ways To Boost Your Creativity, Innovate in Business, and Become A Creative Genius - Interview with James Taylor

Thu, 22 Jun 2017 09:48:51 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by author, speaker and international authority on creativity, James Taylor to discuss simple ways to boost your creativity, innovate in business and become a creative genius. On the show you'll learn: Some of the common attributes of culture in creative organisationsHow the way in which you give feedback is important & tips for doing it right Tips for conducting brainstorming sessionsSome of the tried and tested techniques for being creative including the 5 steps of the creative processTips for leading and managing creative teamsHow larger business can start acting and thinking creatively like many start-upFinally, James provides his top tip and key takeaway for the audience.

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#398 Why Do Content Marketing Campaigns Fail? Interview with Shelley Walsh

Thu, 15 Jun 2017 10:38:40 GMT

In today's episode of the Internet Marketing Podcast, Andy is speaking to Shelley Walsh, founder of ShellShock Ltd, a Content Marketing Agency located in Leeds, to talk about the state of content marketing today and why content campaigns can fail. Shelley starts by giving her view on the current state of content marketing and explains that she see's the industry booming, with a continued increase in output, but a serious lack of quality. She explains how: 1. A report by Buzzsumo produced back in 2015 that highlighted that 50% of content gets 8 shares or less and 75% gets zero links2. here is a misunderstanding about exactly what Content Marketing is3. Many brands forge ahead churning out content without consideration for objective, strategy or measurement4. Link building and many link builders have simply become content marketers as SEO tactics and strategies have changedNext, Shelley discusses the reasons behind many content campaigns failing and explains that often, content campaigns can fail...

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#397 How to Rank for High Volume Keywords - Interview with Dmitry Dragilev

Thu, 08 Jun 2017 14:30:13 GMT

This week's episode of the Internet Marketing Podcast sees Dmitry Dragilev, founder and CEO of JustReachOut to discuss how you can rank for high volume keywords. It's a topic that Dmitry's recently covered in a hugely interesting and popular case study (over 3.6k shares, according to Buzzsumo) with Pipedrive that was published over on Moz - How We Ranked #1 for a High-Volume Keyword in Under 3 Months. Ranking #1 for a high volume keyword in under 3 months is obviously no mean feat, so we were keen to catch up with Dmitry and find out more!During the podcast, Dmitry explains:Why Moz's Keyword Explorer Tool was important in the initial research phase. Why you should also look at using tools such as Ahrefs, SEMrush & Moz. Why you should look for keywords with poor search results. The key elements of the research phase and everything that he decided to do before producing new content. Key tips when it comes to producing long-form content including how to keep users engaged. Keyword density and the process...

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#396: The state of online ad-blocking in 2017 with Chris Byrne

Thu, 01 Jun 2017 14:21:58 GMT

In today's episode, Andy is joined by Chris Byrne, freelance SEO and PPC consultant to talk about the state of ad-blocking in 2017. Chris starts off talking about origin of ad-blocking and what it is. He then moves on to discuss why we are seeing a rise of ad-blocking. He explains that the history of ad blocking started with radio presets, remote controls or Tivo and that this has been going on since the early 2000's in various forms. In general this is a UX Problem, as ads often harm the user experience. As the advertising industry calls them, they are " bad ads".Chris then explains what the attitude of big companies like Google or Apple are towards these ad blockers and how ad-blockers are now available in then iOS store. He explains that people are realizing that sometimes they've only got a certain amount of data per month and that it is limited. Research said that up to 5% of a smartphone plan is used by ads. So, people have started using ad blockers to stretch their allowance a little bit...

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#395: The future of link building - Rickard Vikström

Thu, 25 May 2017 15:25:30 GMT

In today's episode of the Internet Marketing Podcast, Andy is talking to Rickard Vikström, founder of both Polarbear Group and Internet Vikings. Rickard is on the show to discuss the future of Link Building. He begins by introducing himself and tells us about what his businesses do., including providing services to SEO professionals like SEO Hosting and Domain names.Rickard then talks our listeners through his definition of link building. He explains that he sees a link from another website, more like a vote for you company or website. So if someone links to you, they refer to you and at the same time recommend you to their audience. The next topic Rickard discusses is how he sees link building involving the next 2,3 years. His forecast is that we will see a better search engine index, which will be beneficial for all intern users. He explains that as Google is getting better in recognizing odd links, we should be careful when it comes to building links. For example, not linking to everyone who asks...

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#394 Small Data with Martin Lindstrom

Thu, 18 May 2017 11:47:02 GMT

In this week's episode of the Internet Marketing Podcast, Andy is joined by Martin Lindstrom, Danish author, Branding Expert and Time Magazine Influential 100 Honoree to discuss a topic that he published a book about last year, Small Data. During the show you'll learn:What Small Data is and why it matters. How we can look for small data opportunities in our day to day lives. How you can equip yourself to spot small data trends. Martin's personal favourite "eurika" moment.Some behavioural consumer. changes happening right now. The one thing you can do to improve initial traction when creating a new brand or product

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#393: Why Bing is a must-consider for marketers - Simon Jacobson of Microsoft

Thu, 11 May 2017 10:12:49 GMT

In this episode of the Internet Marketing Podcast, Andy is joined by Simon Jacobson, SMB Lead for the UK and Ireland at Microsoft Search Advertising to discuss why Bing is a must-consider for marketers.Simon is responsible for Microsoft's Bing Ads in the UK across Small and Mid-sized businesses and has worked in the search industry for about 12 years. He explains that despite his experience, he continues to be excited and inspired about the industry.Simon discusses how the dynamic is obviously changing, with social, platforms, devices, context & mobile - but that despite this, people always come back to search and it shows in its spend growth. He says how, according to the IAB, search is expected to overtake TV in terms of ad spend and so to traditional advertisers that is almost the verification for search to kick on.Simon goes on to explain how with the introduction of things like voice search, Cortana, AI, bots & new platforms, that the industry is on the cusp of change, leading to a very exciting...

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#392 How to be More Successful at Content Marketing with Arnie Kuenn

Thu, 04 May 2017 13:08:39 GMT

In today's episode of the Internet Marketing Podcast, Andy is talking to Arnie Kuenn, CEO of Vertical Measures about how to be more successful at Content Marketing.On the show you'll learn:The critical skills needed to create a great content marketing teamThe metrics you should be looking at when measuring content marketingPlus the tools that Arnie recommends using to do soHow Arnie approaches business that approach him with link targets& if these are still relevantHow you can do content marketing successfully on a small budgetPlus, as usual, Arnie provides his top tip/takeaway for the audience.If you'd like to connect with Arnie, you can do so by following him on Twitter here.

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#391 The BARE Essentials of Digital Marketing with Rich Brooks

Thu, 27 Apr 2017 17:13:04 GMT

'dhx3j9hv' In today’s episode of the Internet Marketing Podcast, Andy is joined by Rich Brooks, President of Flyte New Media and author of the book The Lead Machine: The Small Business Guide to Digital Marketing.Rich breaks down his framework for digital marketing: Build, Attract, Retain and Evaluate. These are the core concepts that feature in his book. You’ll learn: •Why your website isn’t for you•Rich’s proven techniques for improving website conversions and keeping customers happy•Why SEO is a critical marketing channel for SMEs•The key difference between social platforms and social networking•How the changing landscape of social media is opening huge opportunities digital ads•Rich’s number 1 method for getting customers returning to your site repeatedly•Why Google Analytics is like jogging sneakers•Why it’s critical for you to be using Google’s URL Builder for your email and social campaigns•The one thing you should do to improve your digital marketing campaigns todayVisit...

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#390 The Latest in Podcasting with Daniel J Lewis

Thu, 20 Apr 2017 11:15:12 GMT

In this week's episode of the Internet Marketing Podcast, Andy is joined by Daniel J Lewis, Speaker, Consultant and award winning host of The Audacity to Podcast, to talk, ironically, about Podcasting itself.Over the last couple of years there has been a resurgence in the popularity of podcasts, helped by shows like Serial and My Dad Wrote a Porno alongside more and more celebrities and news/media personalities getting involved and so Daniel is on the show to discuss why this is, what has changed in the world of podcasting and whether or not podcasts are still the power player for building trust and authenticity that they were in the mid 00's.Daniel also goes on to discuss intimacy within podcasting and how that can be really important and powerful in terms of influence. He explains that portable devices have helped people to consume podcasts in more intimate environments, such as in the car, whilst doing housework, whilst working, or even whilst on the toilet! Daniel believes the fact that we can take...

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#389 - Training in SEO - With Kelvin Newman and Danny Richman

Thu, 13 Apr 2017 09:49:30 GMT

In this weeks episode of the Internet Marketing Podcast, we've got our former host and regular on the show, Kelvin Newman, founder of BrightonSEO, talking to Danny Richman, SEO trainer, consultant, speaker and mentor, about training in SEO.Danny explains that over the years he has trained a wide range of audiences, both with beginners and those with more advanced knowledge of SEO but that there are often common misconceptions among them all about Search. For example, most people think that the main contributor to how well a website ranks is the amount of traffic to a site or that SEO is a mysterious dark art! Danny then goes onto explain what he's learnt about SEO from providing SEO training. For example, he's learnt that some businesses just aren't well set up for SEO. That it isn't the best channel for everyone. He then goes on to discuss common mistakes that he has found businesses making including;The use of custom made CMS systems and how they can often hinder the ability to perform SEOA...

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#388 Why Hotels Need Data Scientists with Chip Conley

Thu, 06 Apr 2017 10:40:27 GMT

In this week's episode of the Internet Marketing Podcast, Andy is joined by Chip Conley, Strategic Advisor at Airbnb to discuss why hotels need data scientists. Chip starts off by discussing psychology and how he found that as a CEO in charge of 3500 employees, it plays a pivotal role in business. He explains how businesses are all human and how this can often be easily overlooked. He then goes onto explain Maslow's Hierarchy of Needs and how it can be translated into 3 simpler needs, survival, success and transformation. Taking this theory, he then explains how the Hierarchy of Needs would look for both employees and for customers: Employees - money at the base, recognition in the middle and meaning at the topCustomers - expectations at the base, desires in the middle and unrecognised needs at the peakChip goes on to explain how you can create a customer that's loyal to you by meeting their needs, specifically those that they didn't know that they had.Chip then discusses why hospitality companies...

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#387: Blogging frequency - Steve Rayson

Thu, 30 Mar 2017 15:29:35 GMT

In his week’s episode of the Internet Marketing Podcast, Andy talks to Buzzsumo’s Director, Steve Rayson to take you through the question of how frequently you should publish on your blog. As there is no ideal answer, Steve explains a number of different strategies which you can adopt. For example, you could adopt the same approach as some of the big publishers like The Washington Post. They publish about 1000 articles per day and therefore can reach a higher volume of people. On the other hand, there is the strategy of a "less is more" approach, where you find people like Brian Dean, who create a limited number of really high quality posts that get about 1000- 2000 links per article. Steve then goes on to discuss content amplification. He says that after you've pressed the publish button, the hard work is not over yet but quite the opposite actually, it’s just started. He explains that there are many ways to reach your audience: firstly, you can pay for ads on social media to drive people to it, you...

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#386 Recent Google Analytics Announcements with Jeff Sauer

Thu, 23 Mar 2017 11:54:46 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by Jeff Sauer, experienced marketer, entrepreneur and founder of Jeffalytics to discuss the latest goings on in the world of Google Analytics. On the show, Jeff discusses 3 main topics: Google Data Studio, Google 360 Surveys & Google Optimise. Plus, Jeff provides his top tip/key takeaway for our audience.

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#385 Inbound Marketing with Mike Lieberman

Thu, 16 Mar 2017 12:17:15 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by Square 2 Marketing's President and Chief Inbound Scientist, Mike Lieberman to discuss Inbound Marketing. On the show, Mike discusses how the way in which people make purchases has changed and how this has impacted inbound marketing campaigns. He explores what can make inbound marketing successful or unsuccessful, drawing on his experience over the last 13 years or so and goes on to provide his tips for how once a lead becomes interested in a service or product, those working in sales can avoid coming on too strong and putting off the potential customer. Finally, Mike discusses how and why some bigger businesses aren't using inbound marketing as a strategy and his reasons why he thinks they should be, plus he provides his top tip/key takeaway for the audience.

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#384 Consumer Trends with Vicki Loomes

Thu, 09 Mar 2017 11:05:40 GMT

In this week's episode of the Internet Marketing Podcast, Andy is joined by Vicki Loomes, Senior Trend Analyst at Trend Watching to talk about consumer trends.Vicki provides her definition of "Consumer Trends" and why we as marketers need to be aware of them. She also explains explains the difference between a fad and a trend, a common question that she is asked. She then goes on to explain how the knowledge of consumer trends can change the way in which we create content and provides her secrets and tips for becoming successful trend watchers. Finally, Vicki reveals one trend that she'll be watching in 2017 as well as her top tip/key takeaway for the audience.

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#383 - 42 Things You Must Know if You Want to do Search Marketing Properly with Kelvin Newman

Thu, 02 Mar 2017 12:04:55 GMT

In today's episode of the Internet Marketing Podcast, we have our former podcast host and founder of BrightonSEO & Rough Agenda, Kelvin Newman returning to the show. Kelvin is appearing in this special episode to talk through 42 key things you need to know, understand and accept if you want to do search marketing effectively. Kelvin is covering the fundamentals of search marketing but even if you're an experienced search marketer, his points provide a great foundation for your SEO campaigns.

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#382 Community Management with Richard Millington

Thu, 23 Feb 2017 12:35:27 GMT

In today's episode of the Internet Marketing Podcast, Andy is joined by Richard Millington, Founder and Managing Director at FeverBee to talk about Community Management. Richard discusses how he's seen communities online change in the last few years and goes on to provide us tips on how to maximise the use of our communities including: 1. Maximising the utility of the community rather than the use2. Making sure it's easy to find answers to the questions being asked3. Helping to give people a sense of autonomy within a community4. Understanding the difference between joining a community and participating in a communityHe then provides tips on how we can be measuring the success of our communities including: 1. Avoiding presenting engagement metrics 2. Only tracking the things that matter like leads generated, customers retained etc.3. Making your metrics matter by making them emotiveFinally, Richard provides his top tip and key takeaway when it comes to online communities, but you'll have to...

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#381: A Taste Of BrightonSEO Training

Thu, 16 Feb 2017 13:25:40 GMT

BrightonSEO is one of Europe’s biggest SEO conferences and brings together SEO’s from around the world twice a year in April and September with the next event on the 6th and 7th April. Alongside the conference, Kelvin and his team also organise practical, hands-on and in-depth training courses the day before. With 21 courses this time around, it can be quite tricky to choose which topic or session is right for you. Therefore, in this episode of the Internet Marketing Podcast, Kelvin invited a few of the trainers to share their experience and give you an insight in their training courses. Ned Poulter, is CEO & Founder of Pole Star Digital – a digital marketing consultancy & will be running the Paid Social Media Advertising Training. On the podcast, Ned explains how he got into the area of paid social advertising and shares some of his experiences, including how he managed to increase the social media engagement of the LAD Bible, one of the UK's biggest social media platforms. Ned explains how paid...

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#380: The Death of Content Marketing and why it’s a myth - Adam Erhart

Thu, 09 Feb 2017 15:49:09 GMT

Today Andy is joined by digital marketing strategist and founder or Siren Consulting Firm, Adam Erhart. Adam explains the reasons why people think Content Marketing is dead. He discusses how today, people look at content marketing and see “the old way of doing it”, where it was more important to fill the market with as much Content as possible. He explains that if you look online today, you’ll find content absolutely everywhere but that it isn’t always good, reliable content. Adam says that what we need now is better and more relevant content. He says that people are looking for ever lasting content that tells you everything you need to know at once instead of wasting time, having to pick out the most important information in an extremely long document. Adam believes that if you look at content marketing in a new way, with all these new innovations and developments, you’ll actually notice that content marketing is at its peak. So, if someone tells you about the death of content marketing, this person...

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#379 The Marriage of Content Marketing and Search with Marcus Tober

Thu, 02 Feb 2017 11:45:50 GMT

In this week's episode of the Internet Marketing Podcast, Andy is joined by Marcus Tober, CTO at Searchmetrics to discuss the marriage of content marketing and search.During the show Marcus discusses how search technology has evolved over the last decade or so and discusses changes including Google Hummingbird, Machine learning and the rise of Mobile Search. He then goes on to explain how using search insights can help you to ensure that your content stands out from the massive amount of (often unhelpful) content that is published online.Marcus talks about how using insights and being data driven can help you to understand more about your audience and the issues that really matter to them and describes how you can "reverse engineer the DNA of already successful pages" to produce better content yourself. He then goes on to discusses the topic of evergreen content and how data-led content can help to resonate with your audience and live longer and explains why sometimes it is better to update existing...

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#378 Video as Content Marketing with Tom Hickmore

Thu, 26 Jan 2017 10:53:58 GMT

In today's episode of the Internet Marketing Podcast Andy is joined by the Creative Director at Nice Media, Tom Hickmore to discuss videos and how they fit into content marketing. Tom discusses the strengths and weaknesses of using videos within your content marketing. He explains that where video excels is through being impactful & memorable and that it can appeal to it's audience with an emotional hook, whereas it's drawback is that it isn't so good for detailed information. Essentially videos can deliver high level messages, delivered with a punch! He then goes onto discuss what you should consider when thinking about producing video content and how educational videos & videos of products tied in with case studies and testimonials can be great to use in your marketing efforts. Finally, Tom discusses the topic of VR and how it might affect content marketing in the future.

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#377 Game changing products in the Magento ecosystem with Matt Parkinson

Thu, 19 Jan 2017 14:51:39 GMT

In today’s episode, Andy is joined by Matt Parkinson, founder of Gene Commerce, an award winning, Brighton based ecommerce agency to talk about game changing products in the Magento ecosystem. Matt introduces us to the BlueFoot Plugin, a powerful set of tools that improves the content management ability in your Magento store. The plugin is made by Gene Commerce and the aim is to empower Magento users to create content quicker and easier. Matt talks us through the benefits of using BlueFoot for retailers and content marketers and runs us through some of the problems that it can help to solve. He then discusses Magento 2.0, which was released in 2015. He gives us insights into the key updates and some of the exciting features of Magento 2.0 and explains how to migrate over to this latest version. Matt then goes on to talk about Apple payments and explains how paying with your iPhone, iPad, Apple Watch etc. will be the future of purchasing and gives us some insights into what this digital wallet service...

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#376 Everything You Didn't Know About Google Analytics with Tom Capper

Thu, 12 Jan 2017 11:07:17 GMT

In this week's podcast Andy is joined by Tom Capper, Consultant at Distilled to discuss everything you didn't know about Google Analytics. Tom discusses some of the hidden quirks in Google Analytics, things that we ought to know but are hidden, including how GA splits up sessions with things like change of date or periods of inactivity, which is logically intuitive and has parallels in the real world, but has some undesirable consequences. How Attribution in GA is very messy, with a lot of non-direct traffic is reported as direct, and vice versa. He also explains how it's easier than ever to fake data in your own account or anybody else’s (even without any kind of access). He goes on to discuss misleading metrics and explains why he feels that Time On Page is an awful metric, why Bounce Rate can be misleading and how you should consider scroll depth and micro conversions as more reliable ways of measuring engagement. Finally, Tom provides some of his tips and tricks for using GA including tips for...

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#375 The Currency of Trust with Francine Heywood

Thu, 05 Jan 2017 15:16:19 GMT

In this week’s episode of the Internet Marketing Podcast, Andy is talking to Francine Heywood, Sales and Marketing Director at GuestRevu, a cloud based guest feedback tool for hotels.Francine is talking to Andy about trust and reputation on the web and “the currency of trust”e.g. ratings and reviews. She provides her definition of trust and discusses how the way that we work out how to trust someone or something has changed since the days before the web.She goes on to discuss the best ways to earn trust online and how to leverage it, before providing her tips for how to deal with reviews online.

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#374 New Google Ad Formats with Brad Geddes

Fri, 30 Dec 2016 10:58:09 GMT

In today's Internet Marketing Podcast, Andy is joined by Brad Geddes, co-founder at Adalysis to talk about the new Google Ad formats for 2017, expanded text ads.Brad discusses why Google are making these changes and provides details of the what has changed, including character count, a second headline and how the URL's are displayed. Brad also goes on to talk about the "Campaigns by device type" feature that has been brought back and how this affects upgrades.

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#373 The Mighty Swipe With Olly Cooper

Thu, 22 Dec 2016 11:10:13 GMT

In this week's podcast, Andy is joined by Olly Cooper, CEO at Fuse (the mobile arm of venture builder, Blenheim Chalcot) and Co-Founder and Director at Bijou Commerce, a mobile commerce platform business that revolves around single image browsing or as it's also known, single image swiping. Olly explains how the massive growth in the use of mobiles within search and the use of mobiles in retail has meant that many brands and retailers need not only a mobile responsive site, but also a great user experience. He talks about how single image swiping can be used by businesses to personalise a users experience and how it can be incorporated by businesses, particularly those in retail and eCommerce.

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#372 Building a Strategy for 2017 with Simon Kingsnorth

Thu, 15 Dec 2016 12:53:48 GMT

In this week's podcast, Andy is joined by Simon Kingsnorth, Global Head of Digital Marketing at Citi Bank, to discuss building a digital strategy for 2017. Simon discusses where technology is headed, the trends that we are seeing and how they might impact our strategies.Simon also discusses structuring your business for digital and predicts which trend he feels will have the biggest impact in 2017.

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#371 Social Media In An Hour a Day With Alison Battisby

Thu, 08 Dec 2016 10:38:20 GMT

In this week's podcast Andy talks to Alison Battisby, Social Media Speaker, Coach, Blogger and founder of Avocado Social. Alison discusses the first steps to organising your social media, how to manage your social media accounts on the go and how to decide on your content marketing strategy.She also provides her tips for managing your social media in juts an hour a day, discusses some of the most common mistakes that she sees brands make and provides her view on who is currently doing their social media well.

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How to create a marketing plan

Thu, 01 Dec 2016 16:04:19 GMT

Today Andy is joined by Jon Buscall, CEO at Moondog Marketing in Stockholm. Jon discusses how marketing and personas have changed over the last few years and what impact it has had on the industry. Jon also talks about how essential it is to understand who your brand personas are in order to deliver clear marketing messages. Jon provides insights into how you can start developing your personas, how it is easy to get this wrong and how you can successfully use them in your marketing efforts.

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#369: Influencer Relations

Thu, 24 Nov 2016 15:16:35 GMT

In today’s episode, Andy is joined by Chris Lee, founder of Silvester & Finch. With 18 years’ experience in tech journalism and PR, Chris shares his insights, tips and advice on how you can identify and evaluate relevant influencers and more importantly, how to pitch, keep a long-term relationship with them and how to evaluate the results.

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#368: Matching content to audience

Thu, 17 Nov 2016 11:52:31 GMT

In today’s episode, Andy is joined by Bas van den Beld, award winning Digital Marketing consultant, trainer and speaker and founder of State of Digital to discuss matching your content to your audience.Bas explains why he believes there is simply thinks too much content out there & why this could be a major problem for your audience. He also provides some useful insider tips and advice on how to overcome this issue.

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#367: Casting new products onto the market

Thu, 10 Nov 2016 16:32:52 GMT

In today’s episode Andy is joined by Paul Curry, editorial developer at BuzzFeed UK to talk about casting new products onto the market, particularly digital products.During his conversation with Andy, Paul will be sharing some of his experience around viral web toys and will detail the process of developing them step by step and launch them onto the market.

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#366: PR & Content Strategy

Thu, 03 Nov 2016 12:43:39 GMT

In today’s episode Andy is joined by Paddy Moogan, co-founder of Aira who shares some of his experiences and insights around PR & Content strategy. They discuss the convergence between PR, link building and outreach whilst Paddy shares his thoughts on sustainable content and how it fits with digital PR. He also gives tips on how to achieve a good balance between interesting and relevant content.

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#365: A 6 Step Approach To Lead Generation for Start-Ups

Thu, 27 Oct 2016 12:10:50 GMT

In today’s episode of the Internet Marketing Podcast, Andy is joined by Stephen Croome, founder of Firstconversion.com, to talk about his experience in helping start-ups become profitable businesses. To help you achieve the same success, Stephen shares his 6 step process to lead generation and explains how, through combining content, social and email, you can boost the number of leads generated, contributing to the growth of your business.

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#364: Managing the pivot

Thu, 20 Oct 2016 14:23:48 GMT

In today´s Internet Marketing Podcast, Andy is joined by Darren Fell, founder of Crunch.co.uk, the UK’s first totally integrated online accountancy service. Darren discusses turning a business from focusing on a single product to multiple products. Plus he provides his insights on modern day trade association for micro businesses.

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#363: A step by step approach to writing good content

Thu, 13 Oct 2016 12:48:54 GMT

In today’s episode Andy is joined by Rob Ashton, founder and CEO at Emphasis to talk about writing great content.Rob provides advice on how to start writing when you have a blank screen in front of you and takes you through all parts of the process, from the previous research to the motivation you’ll need every day to keep writing. Additionally, Rob talks about how to measure quality writing, providing tips to improve the quality of your text and your audience’s satisfaction.

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#362: New Google Analytics Products

Thu, 06 Oct 2016 14:42:06 GMT

In today’s episode, Andy is joined by Dara Fitzgerald, Analytics Director and co-founder of Measurelab.Dara provides us with an overview of the Google Analytics 360 Suite and introduces us to its new products and tools. This involves, among others; Optimize 360,Data Studio 360 and Audience Centre 360. Dara also discuss the benefits of the Google Analytics 360 Suite for the industry and what he predicts for the future of the suite.

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#361: The role technical SEO should play: It's makeup

Thu, 29 Sep 2016 12:01:13 GMT

How can you compare the technical SEO role to makeup? That’s what Andy and Clayburn Griffin, who talks to us from New York, discuss in this episode. Clayburn says that people use make up to look more attractive and it’s the same for your website using technical SEO to look more attractive to search engines… At some point it stops and there is nothing more that can be done; that’s when you have to use other methods to increase your website’s attractiveness. Using this example, Clayburn gives insider advice and also talks about how to keep a good balance between technical and non-technical SEO in your approach.

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#360: Integration in digital communications

Thu, 22 Sep 2016 13:46:00 GMT

Today’s topic is about integration in digital marketing. Lexi discusses the greatest opportunities in integrating communications and whether the PR industry or the SEO industry would swallow the other up at some point?Lexi also discusses her contributions to a book called ‘The Internet Of Women’. She introduces us to the subject, provides an insight into the book and talks about some of the experiences she and other women have had working in technology.

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#359: The Curse of Knowledge

Thu, 15 Sep 2016 11:38:53 GMT

This week Andy is joined by Guy Andefors, co founder of Wildheart Media, to talk about The Curse of Knowledge and how can this have an impact on your website. Guy talks about the concept of "Curse of Knowledge" and the things you can do to overcome it, listing some of the common mistakes that businesses make. Guy also explains that failing to acknowledge this as an issue could not only affect the content on a website but also the conversations that you have with clients.

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#358: The 5 pillars of high quality content- Internet Marketing Insider Tips and Advice for Online Marketing.

Fri, 09 Sep 2016 11:41:11 GMT

In today’s Podcast, Murat Yatagan, Ex-Search Analyst for Google summarizes, with 5 pillars, the importance of creating high quality content and how to get the most out of it. Murat also shares his tips and advice on publishing content intended for users, rather than for search engines and describes the best way to combine this content approach in alignment with Google’s compliance guidelines.

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#357: Interpreting social data via GA

Mon, 05 Sep 2016 14:17:32 GMT

In today’s episode Andy is joined by Tori Cushing, Marketing Strategist at Annielytics, to talk about Google Analytics social reports and the insights they can provide. Tori explains that Google Analytics is a very powerful tool, but that it is useless unless we get campaign tagging right. As such, she shares some of her tips and a clear process to make sure all your campaigns are properly attributed to the right source. She also discusses Social Conversions and clarifies the difference between Assisted and Direct conversions.Links:1. Demystifying Social Reports: http://www.annielytics.com/blog/analytics/demystifying-social-reports-google-analytics-video/2. Multi-Channel Funnels api: http://www.annielytics.com/blog/analytics/multi-channel-funnels-acquisition-reports-dont-get-along/3. Guide to Channel Groupings: http://www.annielytics.com/guides/definitive-guide-to-channel-groupings-google-analytics/4. Guide to Campaign Tagging:...

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#356 How do you promote a private search engine?

Thu, 25 Aug 2016 14:08:13 GMT

In todays episode, Andy is joined by Christiaan Solcer, CMO at startpage.com, ixquick.com (a private search engine) in the Netherlands. Chris talks about how Private Search Engines work and the challenges it gives him as CMO as well as his predictions for the future of search. Like the podcast?Let us know @SiteVisibility

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#355: Don’t Do Stupid Things 101 with Peter & Ben from Crank (and the world of Unicorns).

Fri, 19 Aug 2016 13:19:40 GMT

Today we are joined by Peter Abraham & Ben Salmon, who are two out of the three co- founders of Crank.Extensively discussing the important of customer experience, they give us their unique insights into how they measure customer engagement. Plus, we hear about how the start-up balances their budget, resource and time all whilst keeping customers happy.As a bonus, you’ll learn their secret on how to ensure your data guys and marketing guys can not only co-exist but flourish and work together more effectively for your business. Like the podcast?Let us know @SiteVisibilityConnect with the Crank team here:https://twitter.com/peterjabraham?lang=en-gbhttps://twitter.com/bensalmon?lang=en-gbhttps://www.linkedin.com/company/wearecrankhttps://twitter.com/wearecrank

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#354: How much of a role does social media and web marketing play in promoting stand-up comedy?

Thu, 11 Aug 2016 16:14:08 GMT

In today's episode, Andy introduces Neil Cole, who is an award winning stand-up comedian, actor and producer. Neil talks about how and why using social media as a tool to get work, selling tickets, trying out new jokes etc. is so profitable. They also talk about common practice among comedians when it comes to social media promotion as well as the differences between Facebook and Twitter when it comes to self-promotion.

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#353: The importance of knowing your audience

Thu, 04 Aug 2016 14:06:56 GMT

In this week’s episode, Andy speaks to digital marketing and Business Development professional Simon Swan about the importance of knowing and truly understanding your audience.Here Simon covers the creation and use of personas and psychographics, and discusses the kinds of tools that can help you build an understanding of your audience, such as Google Analytics, BuzzSumo and Facebook. To top things off, Simon provides a simple 6-step plan for developing an audience profile.

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#351: Audiences and markets drive product success - not ideas (A cohesive sales funnel) - James Loomstein

Thu, 28 Jul 2016 16:23:52 GMT

Today, Andy is joined by James Loomstein, Managing Partner of Rogue Marketing, to talk about the sales funnel and how it fits into the larger marketing picture.James explains what ‘Micro-Moments of Truth’ are and how to use them to engage with your consumers, understand their intent and improve the conversion rates of your business online. Also, Andy shares some examples of unmissable strategies that use a variety of integrated digital marketing channels.

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#351: How Amazon really works - Jake Langwith

Thu, 21 Jul 2016 11:41:50 GMT

In today’s episode, Kelvin Newman introduces Jake Langwith, who talks about his experience buying and selling on one of the world’s largest retail platforms, Amazon.Jake shares advice on ranking factors for the Amazon Search Engine, such as Descriptions, Titles and Reviews, and also some tips for anyone that wants to get started with Amazon.If you enjoyed this podcast and want to know more about selling on Amazon, join us at the next Brighton SEO conference to attend the Amazon SEO & Marketing training course.

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#350: Setting up Google Analytics like a Pro

Thu, 14 Jul 2016 12:09:20 GMT

In today’s episode Andy is joined by Jon Hibbitt, Technical SEO Analyst, and Scott Colenutt, Product Manager at SiteVisibility to talk about Google Analytics.Google Analytics is the most widely used web analytics service but even professionals can make mistakes when setting it up. Jon and Scott shed some light on the subject, offering some useful tips to avoid any initial error that could damage the accuracy of your data.

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#349: What technology is coming and how will it impact digital marketers? - Scott Colenutt

Thu, 07 Jul 2016 12:19:57 GMT

In today’s episode, Andy is joined by SiteVisibility’s own Product Manager, Scott Colenutt to talk about how the latest and upcoming tools and technology are likely to affect the world of digital marketing.Some of the new technologies that Scott addresses include Amazon Echo, Google Allo and VR. So if you are a company that likes to be on the cutting edge of digital marketing and want to know how these tools and services could impact or provide opportunities for your business, be sure to tune in to find out.

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#348: Marketing lifestyle businesses - Graham Constantine

Thu, 30 Jun 2016 13:48:51 GMT

This week, Andy is joined by Graham Constantine, chief creator at digital freelance to talk about lifestyle businesses and some of the ideas that new entrepreneurs could use in terms of marketing.If you are following your passion creating you own business, you will find some useful tips about Social Media, Networking and Content Marketing and some of the most common mistakes that lifestyle business people do.

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#347: Creating shareable content - Steve Rayson

Thu, 23 Jun 2016 15:12:42 GMT

In today’s episode, Andy is joined by Steve Rayson, Director at BuzzSumo, to talk about how to create content that is more likely to be shared online.

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#346: 10 year anniversary show

Sun, 12 Jun 2016 10:36:26 GMT

Andy is joined by Dan Rowels, Kelvin Newman, Jason Woodford and Ciaran Rogers for a 10 year celebration.

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#345: How to deliver attention with Engagement Design

Wed, 01 Jun 2016 17:48:16 GMT

Andy talks with Paps Shaikh, Managing Director and Partner at Eggmobi - a Digital Creative agency, specialising in the creation of Ads that get users attention.

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#344: Stories make great content

Fri, 27 May 2016 13:54:10 GMT

Andy talks to Miranda Birch about extracting the stories that make your content compelling and draw in new clients.

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#341: SEO Tools to improve your market research

Tue, 24 May 2016 15:31:03 GMT

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#343: How to avoid your search marketing campaign falling short of its potential

Wed, 18 May 2016 18:01:41 GMT

Kelvin Newman on executing successful search marketing campaigns

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#342: The Rise and Fall of Social media Marketing

Wed, 11 May 2016 18:18:41 GMT

Today I'm joined by Paul Levy, author, researcher and facilitator. Paul is a senior researcher at the University of Brighton, a facilitator at the Digital and Social Media Leadership Forum and founder of the arts magazine, FringeReview.

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#340 The importance integrating search and social tactics

Thu, 28 Apr 2016 11:05:28 GMT

Delivering Digital Growth

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#339: Big trends in natural search

Thu, 14 Apr 2016 18:32:09 GMT

Today Kelvin talks about the upcoming Brighton SEO conference

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#338: Creativity without inspiration - useful mind hacks

Wed, 13 Apr 2016 20:15:22 GMT

Today I'm joined by Elena Terenteva, content strategist at SEMrush.

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#336: Digital Marketing for events

Wed, 30 Mar 2016 19:11:58 GMT

Today I'm joined by Michael Gietzen, Managing Director at Identity Group, and Shea Bennett, Head of Digital Marketing at Identity Group

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#337: Digital Asset Management

Sat, 19 Mar 2016 10:46:01 GMT

Today I'm joined by Mike Blom, product owner at Asset Bank.

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#335: WooCommerce

Sat, 19 Mar 2016 10:28:10 GMT

Today I'm joined by David Lockie, Founder & Director of Pragmatic.

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#334: Interpreting server log data

Wed, 16 Mar 2016 19:49:31 GMT

Today I'm joined by Andy Halliday who give us some illuminating insights into how we can interpret web server logs.

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#333: Diversity within teams

Thu, 10 Mar 2016 20:53:37 GMT

Today I'm joined by Erica McGillivray, Senior Community Manager at Moz.

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#332: Multi-lingual AdWords - Parlez vous Anglais?

Fri, 04 Mar 2016 21:32:24 GMT

Today I'm joined by Rob Watson, Head of Digital Marketing at Supplyant.

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SKILLS AND CHARACTERISTICS TO BE SUCCESSFUL IN DIGITAL MARKETING – PART 2 (SCOTT COLENUTT – SITEVISIBILITY)

Thu, 25 Feb 2016 00:00:00 GMT

Andy is joined by Scott Colenutt, Product Manager at SiteVisibility

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SKILLS AND CHARACTERISTICS TO BE SUCCESSFUL IN DIGITAL MARKETING – PART 1 (SCOTT COLENUTT – SITEVISIBILITY)

Thu, 18 Feb 2016 00:00:00 GMT

Andy is joined by Scott Colenutt, Product Manager at SiteVisibility

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THE BEST DAMN WEB MARKETING CHECKLIST, PERIOD! (STONEY DEGEYTER) – INTERNET MARKETING PODCAST #329

Thu, 11 Feb 2016 00:00:00 GMT

Andy is joined by Stoney deGeyter author of ‘The Best Damn Web Marketing Checklist, Period!’ and CEO of polepositionmarketing.com

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KEYWORD AND TOPIC RESEARCH (GIANLUCA FIORELLI) – INTERNET MARKETING PODCAST #328

Thu, 04 Feb 2016 00:00:00 GMT

Today Andy is joined by Gianluca Fiorelli, International Independent SEO consultant, to talk about keyword research

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Self Learning (Steve Linney – Learning People) – INTERNET MARKETING PODCAST #326

Thu, 21 Jan 2016 09:09:13 GMT

In today’s episode, Andy is joined by Steve Linney. Steve is the Head of Marketing at Learning People, an eLearning company with a special focus in Digital Marketing and IT. ...

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The Growth Hacker’s Guide to the Galaxy (Jeff Goldenberg) – INTERNET MARKETING PODCAST #325

Thu, 14 Jan 2016 09:03:03 GMT

In our latest episode, Andy speaks with Jeff Goldenberg, head of growth at Borrowell and author of The Growth Hacker’s Guide to the Galaxy. If you want to know some ...

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More podcasting power (Peter Awad) – INTERNET MARKETING PODCAST #324

Thu, 07 Jan 2016 09:34:25 GMT

In today’s episode Andy is joined by Peter Awad, founder and host of Slow Hustle, a podcast focused on entrepreneurs and new projects where he discusses not only successful entrepreneurships ...

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SEO and inter-team relations (Tomas Vaitulevicius)

Thu, 31 Dec 2015 09:28:20 GMT

In this episode of Internet Marketing Podcast, Andy speaks with Tomas Vaitulevicius, head of Digital Marketing at JustPark, about large site SEO architecture and how to manage the relationship and ...

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Framework for Content Marketing

Thu, 24 Dec 2015 09:23:13 GMT

Discover what a THEME strategy is and how to use it to create better and more engaging content! In today’s episode Kelvin considers different options for content based link ...

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Content Cannibalisation (Jon Earnshaw – Intelligent Positioning)

Thu, 17 Dec 2015 09:36:34 GMT

Today we talk about content with Jon Earnshaw, co-founder and CTO at Intelligent Positioning. He shares some of his knowledge about what Content Cannibalisation is and how it may affect ...

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Retaining audience from content marketing (Stacey MacNaught) — INTERNET MARKETING PODCAST #320

Thu, 10 Dec 2015 09:21:42 GMT

In today’s episode Stacey MacNaught, Search Director in Tecmark, will take us through the process of promoting a piece of content. Social promotion, Google Adwords and manual outreach are just ...

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A content foundation for your business (Dave Nevogt – Hubstaff) — INTERNET MARKETING PODCAST #319

Thu, 03 Dec 2015 09:25:57 GMT

Today we talk about content foundation with Dave Nevogt, co-founder of Hubstaff. He will explain us what content foundation is and the benefits that it brings for a business. Don’t ...

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Link Building Basics with Kelvin Newman — Internet Marketing Podcast #318

Thu, 26 Nov 2015 09:31:54 GMT

In this new podcast episode, Kelvin will talk about the basics and fundamentals of link building and outreach. He will explain why link building is important and how links may ...

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Technical and Onsite SEO with Kelvin Newman — Internet Marketing Podcast #317

Thu, 19 Nov 2015 09:31:34 GMT

In today’s podcast Kelvin Newman goes through the main steps that a website should follow to being properly crawled and indexed by Search Engines. He will be providing tips and ...

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Confession of an SEO consultant with Aleyda Solis — Internet Marketing Podcast #316

Thu, 12 Nov 2015 09:33:33 GMT

In today’s episode we talk to Aleyda Solis, an independent international SEO consultant based in Spain. She talks about her first days in SEO, how she considered starting a career ...

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Tips to sell more successfully online with Peter Phillpot — Internet Marketing Podcast #315

Thu, 05 Nov 2015 09:28:06 GMT

In today’s episode Kelvin is joined by Peter Phillpot, Director of SEO in SiteVisibility with 10 years of experience in the industry. They talk about the main mistakes Peter have ...

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Understanding Attribution with Dominic Gramatte — Internet Marketing Podcast #314

Tue, 03 Nov 2015 16:00:28 GMT

In today’s podcast Dominic Gramatte explains how Attribution and Data Management can improve a company’s Digital Marketing strategy. Dominic is the Business Director for Ignition One and he will explain ...

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Keyword Research with @kelvinnewman – INTERNET MARKETING PODCAST #313

Thu, 22 Oct 2015 09:00:16 GMT

In today’s podcast Kelvin Newman shares useful knowledge about keyword research. Kelvin delves deep in the search journey by acknowledging the process of understanding what people are looking for and ...

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Blogger outreach tips with @ACHepworth– INTERNET MARKETING PODCAST #312

Thu, 15 Oct 2015 09:00:34 GMT

Today we are joined by Alex Hepworth, who is digital content and PR Manager here at SiteVisibility, she has recently spoken at the Etsy group to pass on blogger outreach ...

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Having Better Marketing Ideas with @kelvinnewman – INTERNET MARKETING PODCAST #310

Thu, 01 Oct 2015 09:00:15 GMT

In this podcast Kelvin Newman, who recently did a talk at the Search Boot-camp event in London, talks us through some useful exercise, approaches and ways of thinking when coming ...

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Travel Industry Trends with @JonHibbitt – INTERNET MARKETING PODCAST #309

Thu, 24 Sep 2015 09:00:11 GMT

Today Kelvin Newman takes the helm as he is joined by Jon Hibbitt, SEO analyst at SiteVisibility, who talks about the current SEO concerns in the travel industry. Jon has ...

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Retain Websites with Magento @objectsource– INTERNET MARKETING PODCAST #308

Thu, 17 Sep 2015 09:00:42 GMT

Today we are joined by Rebecca Jones MD at Objectsource, which is a leading Magento developing agency; Rebecca has been head of director level for many different companies such as ...

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Digital Strategy and Planning with @DaveChaffey – INTERNET MARKETING PODCAST #307

Thu, 10 Sep 2015 09:00:30 GMT

Today we are joined by Dr Dave Chaffey; he is the author and publisher of Smartinsights.com. Dave had been has worked within digital marketing for a number of years, at ...

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Visitor Vocab Technique with @acquireconvert – INTERNET MARKETING PODCAST #306

Thu, 03 Sep 2015 09:00:46 GMT

In today’s podcast we are joined by Giles Thomas, the founder of Whole Design Studios in Berlin and AcquireCovert.com. Giles has also created an online course for businesses and entrepreneurs ...

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The Importance of Great Content Marketing with @Robert_Rose – INTERNET MARKETING PODCAST #305

Thu, 27 Aug 2015 09:00:26 GMT

In today’s podcast we are joined by Robert Rose, who is Chief Strategy Officer for the Content Marketing Institute (CMI).Robert started in marketing 25 years ago and was introduced to ...

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How to Network Purposefully with @dfishrockstar – INTERNET MARKETING PODCAST #304

Thu, 20 Aug 2015 09:00:43 GMT

Today we are joined by David Fisher, who is the author of ‘Networking in the 21st Century: Why Your Network Sucks and What To Do About It’. The motivation for ...

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Selling Search with @oliverklander – INTERNET MARKETING PODCAST #303

Thu, 13 Aug 2015 09:00:08 GMT

In this podcast we talk to Oliver who is the Commercial Director at SiteVisibility. He looks after commercial arrangements with clients and delivers digital growth within their organisations. He talks ...

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Social apps with @EllyDeutch – INTERNET MARKETING PODCAST #302

Thu, 06 Aug 2015 09:00:24 GMT

In today’s podcast we talk to Elly who is Garrett Popcorn Shop’s Global Digital Marketing and Social Media Director. They use the same recipes today, which Garrett invented in 1949. ...

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PPC adwords with @headstream – INTERNET MARKETING PODCAST #301

Thu, 30 Jul 2015 09:00:43 GMT

Today we are joined by Tara West, Biddable Media Manager at Headstream. We asked Tara what the latest news is with PPC. She tells us there is a shift from ...

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Online Video with @bomtailey – INTERNET MARKETING PODCAST #300

Thu, 23 Jul 2015 09:00:04 GMT

In this podcast we chat to Tom Bailey, Creative Producer at Shy Camera. We asked him about the different ways businesses can use video content for marketing. Tom tells us ...

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Changes in Google’s structured data testing tool & guidelines – INTERNET MARKETING PODCAST #299

Thu, 16 Jul 2015 09:00:47 GMT

Today we talk to David Deering who owns Touch Point Digital Marketing. They offer services from web design to SEO and David personally specialises in structured data markup. What is ...

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Hooked – INTERNET MARKETING PODCAST #298

Thu, 09 Jul 2015 09:00:18 GMT

In this podcast we talk to Nir about habit formation and consumer psychology. Nir used to be in the gaming and advertising industries, which are built upon engagement and mind ...

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Brand Psychology: Consumer perceptions, corporate reputations – INTERNET MARKETING PODCAST #297

Thu, 02 Jul 2015 09:00:17 GMT

Today we are joined by Jonathan Gabay who has written 14 books, is endorsed by the CIM, was creative group head at Saatchi Saatchi and is a Thunderbirds fan. He ...

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Real-time Content Creation And Strategy – INTERNET MARKETING PODCAST #296

Thu, 25 Jun 2015 09:00:31 GMT

Today we talk to Jon who has been involved in marketing for 20 years. In 2005 Jon started urgentgenius.com and went on to publish the book “Newsjacking”. He tells us ...

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Communication in digital – INTERNET MARKETING PODCAST #295

Thu, 18 Jun 2015 09:00:50 GMT

Today we talk to Kelvin who has recently been working with BITC (Business in the Community) on some of the ways you can communicate using digital. If you’re new to ...

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Moving from marketer to entrepreneur – INTERNET MARKETING PODCAST #294

Thu, 11 Jun 2015 09:00:19 GMT

Ed is an entrepreneur who has worked with plenty of innovative businesses including the gaming industry. In this podcast he talks about his transition to entrepreneur and founding Laundrapp. He ...

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The importance of culture in digital marketing – INTERNET MARKETING PODCAST #293

Thu, 04 Jun 2015 09:00:43 GMT

In this episode we talk to John who is head of new business and has been with Oban for 2.5 years and Emily, who is head of SEO, international strategy. ...

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I’ve been penalised – now what? – INTERNET MARKETING PODCAST #292

Thu, 28 May 2015 09:00:44 GMT

In this podcast we talk to Kaspar who has worked in the industry for 9 years and used to be on the search team at Google. In 2013 he joined ...

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How brands can become digital knowledge centres – INTERNET MARKETING PODCAST #291

Thu, 21 May 2015 09:00:11 GMT

Simon Swann has been working in digital for 11 years with start-ups in mostly the sports/retail sectors. He now works in the publishing sector. In this podcast Simon talks about ...

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Why podcasts are popular again? – INTERNET MARKETING PODCAST #290

Mon, 13 Apr 2015 09:44:54 GMT

In today’s episode Andy and Kelvin are discussing the resurgence of podcasts and why they’re suddenly very popular again. This American Life Serial Podcast Tim Ferris Podcast

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3 Newish SEO Tools That We’re Loving Right Now – INTERNET MARKETING PODCAST #289

Tue, 07 Apr 2015 09:30:19 GMT

Kelvin’s back in the studio with Andy and sharing three tools that are rocking his SEO right about now. The three tools Ask The Public (which is like a supercharged version ...

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Joined up Digital Marketing Teams with @emcgillivray – INTERNET MARKETING PODCAST #288

Thu, 02 Apr 2015 08:59:21 GMT

In today’s episode Andy interviews Erica McGillivray, she’s Senior Community Manager for Moz and coming over to speak and train at BrightonSEO next week. Erica talks through some of the challenges ...

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Local SEO Tips & Google Pigeon with @GregGifford – INTERNET MARKETING PODCAST #287

Wed, 01 Apr 2015 08:58:54 GMT

In this episode we interview Greg Gifford from AutoRevo all about Local SEO, Greg is one of the trainers at this month’s BrightonSEO. Local SEO works on a different system to normal web-search ...

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How SEO is Getting Simpler and More Complex at the Same Time – INTERNET MARKETING PODCAST #286

Thu, 19 Feb 2015 10:01:12 GMT

Kelvin is back on the show and talking with Andy around this strange situation where SEO, PPC and Content Marketing are getting simpler and more complex at the same time. ...

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Mastering Media Relations and Blogger Outreach – INTERNET MARKETING PODCAST #285

Mon, 16 Feb 2015 09:44:49 GMT

In today’s episode Andy speaks to brightonSEO trainer Laura Crimmons Head of PR and Social at Branded3. Laura is delivering the Advanced Link Building and Blogger Outreach Training Course at ...

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4 Weird Google Shopping Tactics That Can Make Money – INTERNET MARKETING PODCAST #284

Thu, 12 Feb 2015 10:15:31 GMT

If you’re a retailer spending money on PPC at the moment you’re going to love this episode, In the episode Andy interviews Rob from SupplyAnt. This episode explores more about ...

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Enhanced Ecommerce Tracking in Google Analytics – INTERNET MARKETING PODCAST #283

Mon, 09 Feb 2015 10:02:34 GMT

Andy picks the brains of Dara Fitzgerald of Measurelab all about Enhanced Commerce Tracking through Google Analytics. A really important area of web analytics and measurement that has changed a ...

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5 ways to build links in 2015 – INTERNET MARKETING PODCAST #282

Wed, 04 Feb 2015 12:01:31 GMT

In this episode Andy interviews Justin Deaville from Receptional, talks through his experience of recent Google Algo changes and how that’s impacted on the work you need to do to ...

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Improving your Information Architecture with card sorting – Pierre Croft Interview – INTERNET MARKETING PODCAST #281

Thu, 29 Jan 2015 09:48:32 GMT

In today’s episode we talk to Pierre Croft from Decibel Digital and covering one of the key approaches of Information Architecture – Card Sorting. What it is, why it matters ...

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SETTING UP PPC CAMPAIGNS – INTERNET MARKETING PODCAST #327

Wed, 28 Jan 2015 00:00:00 GMT

Kelvin Newman takes us through the process of setting up a PPC campaign in Google AdWords step by step

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Balancing the creative and tech – Scott Lawson Interview – INTERNET MARKETING PODCAST #280

Thu, 22 Jan 2015 09:33:31 GMT

In today’s episode we talk to Scott Lawson the founder of Trackpal, a marketing reporting and measurement platform. He’s talking us through the hard balancing act between creative and technology. ...

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Managing Your Leads and Contacts More Efficiently – Internet Marketing Podcast #279

Thu, 08 Jan 2015 09:19:38 GMT

In today’s episode Andy has a chat with Tristan Bailey about managing leads and contacts more efficiently. Tristan is a Freelance Web Developer and Web Analyst, with over 15 years ...

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How Do I Master Real Time Marketing? Interview with Chris Kerns – Internet Marketing Podcast #278

Mon, 05 Jan 2015 10:19:05 GMT

In today’s episode we have an interview with Mr Realtime Marketing – Chris Kerns. He is an expert in Analytics & Social Research who works @Spredfast. He wrote the book Trendology ...

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Webinars and Tele Seminars – Wendy Kier – Internet Marketing Podcast #277

Fri, 02 Jan 2015 10:00:16 GMT

In this first Internet Marketing Podcast of the year, Andy talks to Wendy Kier, Digital Business Mentor from Get Clients Online. They’ll talk about creating fun newsletters, webinars (Web seminars) ...

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Ever shifting sands of content marketing – Tim Grice – Internet Marketing Podcast #276

Tue, 30 Dec 2014 11:00:36 GMT

In this week’s Internet Marketing Podcast Andy talks to Tim Grice, Director of Search at Branded3, about Content Marketing and how this world has change in the past year. We’ll ...

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PESSIMISTS GUIDE TO ONLINE MARKETING – FILIP MATOUS – INTERNET MARKETING PODCAST #275

Fri, 26 Dec 2014 00:00:00 GMT

In this week’s Internet Marketing Podcast Andy talks to Filip Matous, pessimistic marketer in evergreen reputation, about online marketing these days

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LOCAL LISTING OPTIMIZATION – DAVID WHATLEY – INTERNET MARKETING PODCAST #274

Tue, 23 Dec 2014 00:00:00 GMT

In this week’s Internet Marketing Podcast Andy talks to David Whatley, founder of MiShop Local, about local listing optimization

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BIG SEO DATA – LAURENCE O’TOOLE – INTERNET MARKETING PODCAST #273

Thu, 18 Dec 2014 00:00:00 GMT

In this episode Andy interviews Laurence O’Toole from the SEO software company AnalyticsSEO about the role big data is having

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GETTING ON TV NEWS – GEOFF WHITE – INTERNET MARKETING PODCAST #272

Tue, 25 Nov 2014 00:00:00 GMT

In this week’s Internet Marketing Podcast Andy talks to Geoff White, technology Journalist for Channel 4 News, about the importance of TV news

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IMPROVE YOUR PERFORMANCE WITH CALLOUT EXTENSIONS – FELICE AYLING – INTERNET MARKETING PODCAST #271

Tue, 18 Nov 2014 00:00:00 GMT

Andy talks to Felice Ayling, Digital Content Account Director at SiteVisibility, about Google’s introduction of callout extensions for paid search ads

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HOW CAN TRUST SIGNALS BOOST YOUR CONVERSION RATES – FELICE AYLING – INTERNET MARKETING PODCAST #270

Tue, 11 Nov 2014 00:00:00 GMT

In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Content Account Director at SiteVisibility, about trust signals

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MAKING THE LEAP TO FREEMIUM – BEN HARRIS – PODCAST EPISODE #269

Tue, 04 Nov 2014 00:00:00 GMT

In this week’s Internet Marketing Podcast Andy talks to Ben Harris, CEO of Decibel Insight

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PRODUCING PROFESSIONAL VIDEO – TOM HICKMORE – PODCAST EPISODE #268

Tue, 28 Oct 2014 00:00:00 GMT

In this week’s Internet Marketing Podcast Andy talks to Tom Hickmore, Creative Director of Nice Media, about how to produce professional video content.

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PANDA AND PENGUIN UPDATES – GERRY WHITE – INTERNET MARKETING PODCAST #267.5

Thu, 23 Oct 2014 23:00:00 GMT

In this week’s Internet Marketing Podcast Andy talks to Gerry White, Technical SEO Director at SiteVisibility about Google’s recent Panda and Penguin updates

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LONG TAIL KEYWORDS AND PROFITABILITY – FELICE AYLING – PODCAST EPISODE #267

Mon, 20 Oct 2014 23:00:00 GMT

In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about long tail keywords

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GETTING THE MOST FROM YOUR DEMOGRAPHICS – GERRY WHITE – PODCAST EPISODE #266

Mon, 13 Oct 2014 23:00:00 GMT

In this week’s Internet Marketing Podcast Andy talks to Gerry White, Technical SEO Director at SiteVisibility

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GETTING THE MOST FROM YOUR EMAIL NEWSLETTER – FELICE AYLING – PODCAST EPISODE #265

Mon, 06 Oct 2014 23:00:00 GMT

In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about getting the most from your email newsletters

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THE BEST OF GLOBAL DIGITAL MARKETING – MIKE BERRY – PODCAST EPISODE #264

Mon, 29 Sep 2014 23:00:00 GMT

In this week’s Internet Marketing Podcast Andy talks to Mike Berry, Lecturer at Imperial College Business School, visiting Professor at Hult Business School

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GOOGLE AUTHORSHIP – WILL WE MISS IT? – FELICE AYLING – PODCAST EPISODE #263.5

Wed, 24 Sep 2014 23:00:00 GMT

In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility about Google’s recent decision to remove the authorship functionality

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EVOLVE YOUR MARKETING STRATEGY IN 7 STEPS – JONATHAN SLOBOM & DAVID ALLMOND – PODCAST EPISODE #263

Mon, 22 Sep 2014 23:00:00 GMT

In this week’s Internet Marketing Podcast Andy talks to Jonathan Slobom and David Allmond from Peppered Moth Marketing about developing effective marketing strategies

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HOW’S PODCASTING DOING LATELY? – DAVE JACKSON – PODCAST EPISODE #262

Mon, 15 Sep 2014 23:00:00 GMT

In this week’s Internet Marketing Podcast Andy talks to Dave Jackson about all things podcasting

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SEO AND PERFORMANCE BEYOND YOUR DOMAIN – JONO ALDERSON – PODCAST EPISODE #261

Mon, 08 Sep 2014 23:00:00 GMT

This week Andy talks to Jono Alderson, Head of Insight at Linkdex, about the contrasting SEO strategies used for large and smaller brands

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GET INVOLVED WITH BRIGHTONSEO – FELICE AYLING – PODCAST EPISODE #260.5

Sun, 07 Sep 2014 23:00:00 GMT

In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about how to get involved in BrightonSEO

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TOP TIPS FOR CREATING CUSTOMER PERSONAS – FELICE AYLING – PODCAST EPISODE #260

Mon, 01 Sep 2014 23:00:00 GMT

In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility

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THE POWER OF CARTOONS – STU HEINECKE – PODCAST EPISODE #259

Mon, 25 Aug 2014 23:00:00 GMT

In this week’s Internet Marketing Podcast Andy talks to the professional cartoonist Stu Heinecke about the power of cartoons in marketing

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INTERNATIONALISATION STORIES – JOOST DE VALK – PODCAST EPISODE #258

Mon, 18 Aug 2014 23:00:00 GMT

In this week’s Internet Marketing Podcast Andy talks to Joost de Valk about internationalisation

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LOWDOWN ON BITCOIN (PART 2) – ADAM KITAIN AND JOEY FISCELLA – PODCAST EPISODE #257

Mon, 11 Aug 2014 23:00:00 GMT

In the follow up to last week’s Internet Marketing Podcast Andy talks to Adam Kitain and Joey Fiscella, co-founders of MyCoinSolution, about bitcoin

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LOWDOWN ON BITCOIN (PART 1) – ADAM KITAIN AND JOEY FISCELLA – PODCAST EPISODE #256

Mon, 04 Aug 2014 23:00:00 GMT

In part 1 of this week’s Internet Marketing Podcast Andy talks to Adam Kitain and Joey Fiscella, the co-founders of MyCoinSolution, about bitcoin.

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HOW DIGITAL HAS DISRUPTED THE BUYER’S JOURNEY – FELICE AYLING – PODCAST EPISODE #255

Mon, 28 Jul 2014 23:00:00 GMT

In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about how digital has changed the buyer’s journey

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THINKING ABOUT DNS – MARK LEWIS – PODCAST EPISODE #254

Mon, 21 Jul 2014 23:00:00 GMT

In this week’s internet marketing podcast Andy talks to Mark Lewis, Senior Account Manager at Dyn about Domain Name Systems (DNS)

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CONTENT TYPES – FELICE AYLING – PODCAST EPISODE #253

Mon, 14 Jul 2014 23:00:00 GMT

In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about different content types

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ARE BRANDS BECOMING BETTER PUBLISHERS? – LISA MANDEL – PODCAST EPISODE #252

Mon, 07 Jul 2014 23:00:00 GMT

This week Andy talks to Lisa Mandell, Business Director at Quill about content marketing and whether brands are becoming better publishers

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TWITTER UPDATES – MATT DALEY – PODCAST EPISODE #251

Mon, 30 Jun 2014 23:00:00 GMT

This week Andy talks to Matt Daley, Paid Performance Account Manager at SiteVisibility, about the recent changes to the Twitter account structure

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TECHNICAL VS CONTENT SEO (PART 2) – FELICE AYLING – PODCAST EPISODE #250

Mon, 23 Jun 2014 23:00:00 GMT

In the follow up to last week’s internet marketing podcast on technical SEO, Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, about the effective use of content for SEO. Felice starts by talking about metadata – the stuff in the background of each page that tells Google what each page is about. She then goes on to give some advice about how best to optimise content on site, such as the effective use of headlines, tagging your images correctly and incorporating keywords successfully.

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TECHNICAL VS CONTENT SEO (PART 1) – FELICE AYLING – PODCAST EPISODE #249

Mon, 16 Jun 2014 23:00:00 GMT

In part one of this week’s internet marketing podcast Andy chats to Felice Ayling, Digital Content Account Director at SiteVisibility, about technical SEO. Felice discusses the fine balance needed between technical and content based SEO techniques, and notes that some clients are more interested in the technical side of things, overlooking the importance of content. She finishes by touching on some basic technical procedures for improving your search ranking.

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PAID SOCIAL MEDIA ADVERTISING – MATT DALEY – PODCAST EPISODE #248

Mon, 09 Jun 2014 23:00:00 GMT

In this week’s internet marketing podcast Andy talks to Matt Daley, Paid Performance Account Manager at SiteVisibility, about the benefits of the recent update

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EFFECTIVE SOCIAL – MATT DALEY – PODCAST EPISODE #247

Mon, 02 Jun 2014 23:00:00 GMT

In this week’s internet marketing podcast Andy talks to Matt Daley, Paid Performance Account Manager at SiteVisibility, about the benefits and risks of social

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ONLINE REVIEWS – JAN VELS JENSEN – PODCAST EPISODE #246

Tue, 13 May 2014 23:00:00 GMT

In this week’s internet marketing podcast Andy talks to Jan Vels Jensen, CMO of Trustpilot, about online reviews

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INTEGRATED ONLINE MARKETING – DAN FAGGELLA – PODCAST EPISODE #245

Thu, 08 May 2014 23:00:00 GMT

In this week’s internet marketing podcast Andy talks to Dan Fagella who runs a strategic email marketing consultancy called CLVboost

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SHOPPING CART ABANDONMENT – FELICE AYLING – PODCAST EPISODE #244

Thu, 01 May 2014 23:00:00 GMT

In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, about how to get the absolute maximum revenue from the traffic going through your site, and more specifically on shopping cart abandonment

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LINK BUILDING – FELICE AYLING – PODCAST EPISODE #243

Tue, 22 Apr 2014 23:00:00 GMT

In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, about the contentious issue of link building

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PERSONALITY IN EMAIL MARKETING – KELVIN NEWMAN – PODCAST EPISODE #242

Mon, 14 Apr 2014 23:00:00 GMT

In this week’s internet marketing podcast Andy talks to Kelvin Newman, former Creative Director at SiteVisibility and now Managing Director of Rough Agenda, about email marketing

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INTERNATIONAL SEO – FELICE AYLING AND GERRY WHITE – PODCAST EPISODE #241

Mon, 07 Apr 2014 23:00:00 GMT

In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, and Gerry White, Technical Director at SiteVisibility

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HANDOVER TO FELICE – KELVIN NEWMAN AND FELICE AYLING – PODCAST EPISODE #240

Mon, 31 Mar 2014 23:00:00 GMT

This week’s podcast is a brief update about forthcoming changes to the show. Longstanding host and contributor Kelvin Newman, former Creative Director at SiteVisibility and now Managing Director of Rough Agenda, passes the reins onto Felice Ayling, Digital Content Director at SiteVisibility. Kelvin talks about his past and future endeavours, while Felice discusses what she has planned for the show.

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CHOOSING AN SEO AGENCY – FELICE AYLING AND KELVIN NEWMAN – PODCAST EPISODE #239

Tue, 25 Mar 2014 00:00:00 GMT

In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, and Kelvin Newman, Creative Director at SiteVisibility, about what is best for your company when looking to improve your SEO. They go through the various options available for solving an SEO problem, whether that should be done in house, through an agency or freelance. They then go through what constitutes a good SEO agency and give some advice about what you should be looking out for when making your decision.

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Q & A WITH KELVIN NEWMAN AND FELICE AYLING – PODCAST EPISODE #238

Wed, 19 Mar 2014 00:00:00 GMT

In this week’s internet marketing podcast Andy talks to Kelvin Newman, Creative Director at SiteVisibility, and Felice Ayling, Digital Content Director at SiteVisibility

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ONLINE REPUTATION MANAGEMENT – FELICE AYLING – PODCAST EPISODE #237

Thu, 13 Mar 2014 00:00:00 GMT

In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Account Director at SiteVisibility, and the topic for discussion is online reputation and its effect on a brand

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IS GUEST BLOGGING DEAD? – FELICE AYLING – PODCAST EPISODE #236

Thu, 06 Mar 2014 00:00:00 GMT

In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Account Director at SiteVisibility. They discuss Matt Cutts’ recent post on guest blogging and how linking is being used unscrupulously to boost search ranking

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CONTENT MARKETING CASE STUDIES – FELICE AYLING – PODCAST EPISODE #235

Wed, 26 Feb 2014 00:00:00 GMT

In this week’s internet marketing podcast, Andy talks with Felice Ayling, Digital Content Account Director at SiteVisibility about all things content marketing. To begin, Felice gives us some insights about her background and how she grew into her current role. She discusses some of her most favourite examples of content marketing and gives us some great tips what to do and what not to do in the industry.

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ACCESSIBILITY INCLUSIVENESS – ROBIN CHRISTOPHERSON – PODCAST EPISODE #234

Wed, 19 Feb 2014 00:00:00 GMT

In this week’s internet marketing podcast, Andy talks to Robin Christopherson, Head of Digital Inclusion at AbilityNet, a charity that helps disabled adults and children use computers and the internet by adapting their technology

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EFFICIENT MEETINGS – ALAN PALMER – PODCAST EPISODE #233

Tue, 11 Feb 2014 00:00:00 GMT

In this week’s internet marketing podcast, Andy talks to Alan Palmer, Managing Director of Interactifs UK and author of “Talk Lean: Shorter Meetings

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WINNING AT CONTENT – AHAVA LEIBTAG – PODCAST EPISODE #232

Wed, 05 Feb 2014 00:00:00 GMT

In this week’s internet marketing podcast, Andy talks to Ahava Leibtag, President and Owner of Aha Media Group

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THE NORTH WEST DIGITAL SCENE – ADRIAN ROWE – PODCAST EPISODE #231

Wed, 22 Jan 2014 00:00:00 GMT

In this week’s internet marketing podcast Kelvin discusses the north west digital marketing scene with Adrian Rowe, Digital Marketing Consultant and Chairman of Red C. Adrian talks about the growing digital and creative industry in the north and the different events happening to bring marketers together.

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SCOTT BRINKER – AGILE MARKETING – PODCAST EPISODE #230

Thu, 16 Jan 2014 00:00:00 GMT

In this week’s internet marketing podcast Andy, talks to Scott Brinker, Co-Founder of Ion Interactive and Blogger for Chief Marketing Technologist. Scott describes how marketing activities changed over the last years and why interaction with technical communities is becoming more and more important in the marketing sector. He also explains the meanings of agile marketing and data driven marketing, as well as their biggest advantages. Finally, he gives some advice for small businesses on how to best leverage the approaches talked about in the podcast.

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ADRIAN ROWE – TEN INBOX SECRETS – PODCAST EPISODE #229

Tue, 07 Jan 2014 00:00:00 GMT

In this week’s internet marketing podcast, Kelvin meets up with Adrian Rowe (Chairman at RedCMarketing) to discuss email marketing

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THE FUTURE OF CONTENT MARKETING – PODCAST EPISODE #228

Thu, 19 Dec 2013 00:00:00 GMT

This week on the Internet Marketing Podcast we caught up with Malcolm Fried (Operations Director at Quill Content) as we discussed the future of Content Marketing. Malcolm joined Quill following thirteen years at Bloomberg where he was Head of Europe TV and Digital Video.

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THE PERFECT CUSTOMER EXPERIENCE – PODCAST EPISODE #227

Tue, 03 Dec 2013 00:00:00 GMT

In this week’s internet marketing podcast, Andy talks to Rosie Freshwater, Founder and Managing Director of Leapfrogg

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BUILDING AN ONLINE COMMUNITY – PODCAST EPISODE #226

Thu, 31 Oct 2013 00:00:00 GMT

In this week’s internet marketing podcast, Andy talks to Stephanie Ciccarelli, Chief Marketing Officer and Cofounder of voices.com

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GETTING ON TV NEWS – PODCAST EPISODE #225

Mon, 21 Oct 2013 23:00:00 GMT

In this week’s internet marketing podcast, we revisit a talk from the September, 2013 edition of BrightonSEO. Geoff White is the Technology Producer for Channel 4 News and gives his insights into how to get a story on the TV news

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EASY MICRO PAYMENTS – PODCAST EPISODE #224

Mon, 14 Oct 2013 23:00:00 GMT

In this week’s internet marketing podcast, Michael Whelan, co-founder and CEO of txtNation talks about micro payments

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LOCAL SOCIAL SUMMIT – PODCAST EPISODE #223

Mon, 07 Oct 2013 23:00:00 GMT

In this week’s internet marketing podcast, Kelvin talks to Greg Sterling and Dylan Fuller about the upcoming 5th Local Social Summit which happens on the 19th of November, 2013

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DO YOU NEED A DEGREE IN DIGITAL? – ASHER ROSPIGLIOSI – PODCAST EPISODE #222

Mon, 23 Sep 2013 23:00:00 GMT

In this week’s Podcast, Kelvin talks to Senior Lecturer Asher Rospigliosi, Senior lecturer in e-business and management information system at the University of Brighton

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EFFECTIVE OUTREACH – PODCAST EPISODE #221

Mon, 05 Aug 2013 23:00:00 GMT

In this week’s internet marketing podcast, Kelvin gives his advice on how to increase the efficiency and effectiveness of outreach efforts

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COMPETITIVE RESEARCH FOR CONTENT MARKETING – PODCAST EPISODE #220

Mon, 29 Jul 2013 23:00:00 GMT

In this week’s internet marketing podcast, Kelvin talks about how to do competitor research for content marketing and explains why it is so important to look at what the major players in your industry are doing

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WHY ARE LINKS SO IMPORTANT – PODCAST EPISODE #219

Mon, 22 Jul 2013 23:00:00 GMT

In this week’s internet marketing podcast, Kelvin discusses the fairly short but very important history of search engines and some major concepts behind linkbuidling.

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FACEBOOK GRAPH SEARCH – PODCAST EPISODE #218

Mon, 15 Jul 2013 23:00:00 GMT

In this weeks’ internet marketing podcast Kelvin talks about Facebook Graph Search

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WEBGAINS – INTERNATIONAL PERFORMANCE MARKETING – PODCAST EPISODE #217

Mon, 08 Jul 2013 23:00:00 GMT

In this week’s internet marketing podcast Kelvin discusses the challenges of international performance marketing with Stephen and Sarah from Webgains UK

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INTRODUCTION TO PERFORMANCE MARKETING WITH CHRIS JOHNSON – PODCAST EPISODE #216

Mon, 01 Jul 2013 23:00:00 GMT

In this week’s internet marketing podcast, Kelvin talks with Chris Johnson about performance marketing

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MANAGING LOCAL LISTINGS – DAVID WHATLEY – PODCAST EPISODE #215

Mon, 24 Jun 2013 23:00:00 GMT

This week’s internet marketing podcast shares a talk from the BrightonSEO conference which took place in April. David Whatley, the founder of MiShop.local Ltd

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IS GUEST POSTING DOOMED? – PODCAST EPISODE #214

Mon, 17 Jun 2013 23:00:00 GMT

In this week’s internet marketing podcast, Kelvin and SiteVisibility’s very own Scott Colenutt talk about guest posting and whether it is doomed or not.

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SEO AT LARGE ORGANISATIONS – DAN PATMORE – PODCAST EPISODE #213

Mon, 10 Jun 2013 23:00:00 GMT

In this week’s internet marketing podcast we present another talk from BrightonSEO. Dan Patmore, a Search Manager at Argos who looks after everything related to SEO and PPC discusses how to prioritise, drive and survive as a large organisation.

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DO’S AND DON’TS IN INTERNATIONAL SEO – ALEYDA SOLIS – PODCAST EPISODE #212

Mon, 03 Jun 2013 23:00:00 GMT

In this week’s internet marketing podcast, we are presenting a talk from April’s BrightonSEO conference. Aleyda Solis, an International SEO Consultant, talks about the key do’s and don’ts when going international

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ARE YOU CONCERNED YOU MIGHT HAVE BEEN PENALISED BY GOOGLE? – PODCAST EPISODE #211

Mon, 27 May 2013 23:00:00 GMT

In this week’s internet marketing podcast, Kelvin and Natalie Wright talk about all around Google penalties

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AUTOMATING ELEMENTS OF SEO – PODCAST EPISODE #210

Tue, 21 May 2013 23:00:00 GMT

This week’s internet marketing podcast is based on a talk from April’s BrightonSEO. Berian Reed from Auto Trader talks about automating SEO on large websites

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EMAIL MARKETING THROUGH YOUR SIGNATURE – PODCAST EPISODE #209

Mon, 22 Apr 2013 23:00:00 GMT

In this week’s internet marketing podcast Kelvin caught up with Fiona Robson (RocketSeed) about how you can do e-mail marketing through your signature

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CONTENT MARKETING – PODCAST EPISODE #208

Mon, 15 Apr 2013 23:00:00 GMT

In this week’s episode of the Internet Marketing Podcast, Kelvin talks to digital content marketer Ryan Skinner who works for Velocity Partners, a London based B2B marketing agency. Ryan is account side trying to ensure that his clients get the most out of digital marketing by using a variety of content marketing tactics and techniques.

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SES LONDON 2013 – PODCAST EPISODE #207

Mon, 08 Apr 2013 23:00:00 GMT

In this week’s internet marketing podcast, Gareth Davies (Managing Director of GSINC Limited) interviewed some of the speakers from the 2013 London SES.

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RECRUITMENT – PODCAST EPISODE #206

Mon, 01 Apr 2013 23:00:00 GMT

In this week’s Internet Marketing Podcast Kelvin interviewed Natasha Woodford. Kelvin and Natasha recently started their own digital recruitment business called Clockwork Talent

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HAVE I BEEN PENALISED? – PODCAST EPISODE #205

Tue, 26 Mar 2013 00:00:00 GMT

In this week’s episode of the Internet Marketing Podcast, Kelvin and Andy discuss Google penalties

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GRAPH SEARCH – PODCAST EPISODE #204

Tue, 19 Mar 2013 00:00:00 GMT

In this week’s episode of the Internet Marketing Podcast Kelvin and Andy give us some insights into Graph Search

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BRIGHTONSEO PREVIEW – PODCAST EPISODE #203

Tue, 12 Mar 2013 00:00:00 GMT

In this week’s episode of the Internet Marketing Podcast Kelvin and Andy discuss the upcoming BrightonSEO conference

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PPC MARKETPLACE INSIGHTS – PODCAST EPISODE #202

Tue, 05 Mar 2013 00:00:00 GMT

In this episode of the Internet Marketing Podcast Kelvin is joined by Kenshoo Client Services Director, Nick Blake.

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HOW TO GET SUBCATEGORIES UNDER YOUR SITE ADDRESS IN GOOGLE SERPS AND OTHER QUESTIONS – PODCAST EPISODE #201

Tue, 26 Feb 2013 00:00:00 GMT

In this episode of the Internet Marketing Podcast Kelvin and Andy answer more of your digital marketing questions

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Q&A – PODCAST EPISODE #200

Tue, 12 Feb 2013 00:00:00 GMT

In this week’s episode of the Internet Marketing Podcast Kelvin and Andy address a host of digital marketing questions sent in by listeners from Bangkok to Alabama

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FUTURE SEO TRENDS – PODCAST EPISODE #199

Tue, 05 Feb 2013 00:00:00 GMT

In this weeks episode of the Internet Marketing Podcast Kelvin and Andy delve into the future of SEO

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SEO TOP QUESTIONS – PODCAST EPISODE #198

Tue, 29 Jan 2013 00:00:00 GMT

In this episode of the Internet Marketing Podcast Kelvin and Andy touch on some of those frequently asked SEO questions

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BEGINNERS EMAIL MARKETING PART 2 – PODCAST EPISODE #197

Tue, 22 Jan 2013 00:00:00 GMT

In this episode of the Internet Marketing Podcast Kelvin and Andy present the second and final part to Beginners Email Marketing

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BEGINNERS EMAIL MARKETING PART 1 – PODCAST EPISODE #196

Tue, 15 Jan 2013 00:00:00 GMT

In this episode of the Internet Marketing Podcast Kelvin and Andy revisit Email Marketing

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AFFILIATE MARKETING – PODCAST EPISODE #195

Tue, 08 Jan 2013 00:00:00 GMT

In this episode of the Internet Marketing Podcast Kelvin interviews Stephen Kerin, managing director at Webgains in the UK

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VIDEO ONLINE – PODCAST EPISODE #194

Tue, 25 Dec 2012 00:00:00 GMT

On this weeks episode of the Internet Marketing Podcast Kelvin and Andy dive into the realm of podcasts and WebTV

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SOCIAL CONTENT MARKETING TOOLS – PODCAST EPISODE #193

Tue, 18 Dec 2012 00:00:00 GMT

This episode of the Internet Marketing Podcast is a social content marketing tools bonanza! Kelvin and Andy discuss many a tool that will save you oodles of time across various social platforms from Google+ to Pinterest.

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MORE GOOGLE PLUS – PODCAST #192

Tue, 11 Dec 2012 00:00:00 GMT

Kelvin and Andy introduced Google+ a little while ago on the Internet Marketing Podcast, this episode sees them revisit Google’s social network with a more thorough eye

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MIND TRICKS 2 – PODCAST EPISODE #191

Tue, 04 Dec 2012 00:00:00 GMT

This week’s episode of the Internet Marketing Podcast is the second and final part of “Mind Tricks”. Kelvin and Andy discuss further psychological trends

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MIND TRICKS 1 – PODCAST EPISODE #190

Tue, 27 Nov 2012 00:00:00 GMT

This episode of the Internet Marketing Podcast see’s Kelvin try on the boots of Derren Brown

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TIM FERRISS – PODCAST EPISODE #189

Mon, 19 Nov 2012 00:00:00 GMT

This week’s episode of the Internet Marketing Podcast gets its interview hat on with Tim Ferriss

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GOOGLE PLUS – POSTCAST EPISODE #188

Tue, 06 Nov 2012 00:00:00 GMT

This episode sees Kelvin and Andy discuss Google’s social network, Google+ (with a cheeky discussion about iOS6 at the end too)

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TOP 5 BUSINESS BOOKS – PODCAST EPISODE #187

Tue, 30 Oct 2012 00:00:00 GMT

In this episode of the Internet Marketing Podcast Kelvin and Andy discuss the top 5 business books of the year

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TOOL TAKEAWAY BRIGHTON SEO – PODCAST EPISODE #186

Mon, 22 Oct 2012 23:00:00 GMT

In this episode of the Internet Marketing Podcast Kelvin and Andy discuss BrightonSEO

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QUESTIONS & ANSWERS – PODCAST EPISODE #185

Mon, 15 Oct 2012 23:00:00 GMT

In this episode of the Internet Marketing Podcast Kelvin and Andy address some questions asked by listeners

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CONTENT MARKETING TOOLS – PODCAST EPISODE #184

Mon, 08 Oct 2012 23:00:00 GMT

In this episode of the Internet Marketing Podcast Kelvin and Andy reveal 12 useful tools to help you with your content marketing

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MOBILE MARKETING FOR BEGINNERS: THE BIGGEST DIGITAL MARKETING OPPORTUNITY RIGHT NOW? PODCAST EPISODE #180

Fri, 05 Oct 2012 23:00:00 GMT

As you’re about to discover in the last of our “beginner-themed” podcasts the facts surrounding mobile internet use are truly staggering

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INCREASING CONVERSIONS – PODCAST EPISODE #183

Mon, 01 Oct 2012 23:00:00 GMT

In this episode of the Internet Marketing Podcast, Kelvin and Andy discuss the psychology behind increasing conversions on your site

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CONTENT MARKETING – PODCAST EPISODE #182

Mon, 24 Sep 2012 23:00:00 GMT

In this episode Kelvin and Andy discuss the importance of content marketing by looking into the past to inform the present. With an in depth exploration of the THEME acronym used at SiteVisibility and a few pro tips, what to do with your content should become a little clearer.

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EDGERANK REVISITED: INTERVIEW WITH CHAD WITTMAN – PODCAST EPISODE #181

Tue, 18 Sep 2012 23:00:00 GMT

In this episode of the internet marketing podcast Kelvin talks to Chad Wittman about Facebook and their EdgeRank algorithm

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BEGINNERS PERFORMANCE DISPLAY: HOW TO DRAW HOT PROSPECTS BACK TO YOUR SITE – PODCAST EPISODE #179

Mon, 03 Sep 2012 23:00:00 GMT

If there’s one core philosophy we have here at SiteVisibility it’s that we try to “think beyond the click” meaning we don’t just want traffic – we want traffic that converts. It’s a sad fact that no matter high the response rate of your site a number of hot prospects will get distracted and leave your site empty-handed.

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PPC FOR BEGINNERS: HOW TO DRIVE INSTANT TRAFFIC USING GOOGLE ADWORDS – PODCAST EPISODE #178

Wed, 29 Aug 2012 23:00:00 GMT

While SEO can take time to really see significant visitor numbers, pay per click (PPC) advertising can result in far more rapid traffic generation. In this episode of the internet marketing podcast Kelvin and Andy continue their “beginners” theme and provide a solid grounding in how to get started with PPC advertising.

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BEGINNERS OFFSITE SEO: EFFECTIVE POST-PENGUIN LINK BUILDING STRATEGIES – PODCAST EPISODE #177

Mon, 27 Aug 2012 23:00:00 GMT

Following on from the last podcast Kelvin and Andy complete our beginners guide to SEO by looking at offsite factors that can control how your site ranks in the search engines.

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BEGINNERS ONSITE SEO: HOW TO GET YOUR SITE NOTICED BY GOOGLE – PODCAST EPISODE #176

Wed, 22 Aug 2012 23:00:00 GMT

In this episode of the internet marketing podcast Kelvin and Andy get back to basics with a beginners guide to onsite SEO

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DIGITAL B2B MARKETING STRATEGIES: INTERVIEW WITH JOEL HARRISON – PODCAST EPISODE #175

Mon, 20 Aug 2012 23:00:00 GMT

In this episode of the internet marketing podcast Kelvin talks to Joel Harrison about digital marketing trends in the b2b world

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HOW TO PASS THE GOOGLE ANALYTICS IQ TEST: INTERVIEW WITH ERIC FETTMAN – PODCAST EPISODE #174

Mon, 16 Jul 2012 23:00:00 GMT

This episode of the Internet Marketing Podcast is particular timely, since we’ve recently launched our own in-depth Analytics and Insights service and have written this blog post about passing the Google Analytics IQ Exam. Kelvin is interviewing Eric Fettman who is sharing insight on how to practice for the test, different areas in which to specialise, and the major topics you’ll need to be familiar with in order to become a certified expert in Google Analytics. You can visit his site to hone your skills!

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SEO FOR BUSINESS USING GOOGLE LOCAL: INTERVIEW WITH DAVID MIHM – PODCAST EPISODE #173

Mon, 09 Jul 2012 23:00:00 GMT

We’ve done a lot of talking recently about how important the new Google+ Local layout is for your business, and in this episode of the Internet Marketing Podcast, Kelvin is interviewing an expert in Local SEO, David Mihm. You might know David from his blog or the annual project, Local Search Ranking Factors, which identifies the most important factors in ranking for your regional or local keywords.

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IT’S (BRAND) ANARCHY! INTERVIEW WITH STEPHEN WADDINGTON – PODCAST EPISODE #172

Mon, 02 Jul 2012 23:00:00 GMT

In this episode of the Internet Marketing Podcast, Kelvin is interviewing Stephen Waddington, author of “Brand Anarchy: Managing Corporate Reputation”.

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COULD YOU BE A SOLOPRENEUR? INTERVIEW WITH ROB WALLING: PODCAST EPISODE #171

Mon, 25 Jun 2012 23:00:00 GMT

In this episode of the Internet Marketing Podcast, Kelvin is interviewing Rob Walling, author of “A Developer’s Guide to Launching a Startup” and co-host of the podcast “Startups for the Rest of Us“. They’re discussing the benefits of purchasing an existing business, or starting your own, how to free up some time and the ways to hire a virtual assistant, and Rob’s popular keyword tool HitTail, plus more.

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WHAT TO DO WHEN GOOGLE ADWORDS RETURNS NO RESULTS, AND OTHER QUESTIONS: PODCAST EPISODE #170

Mon, 18 Jun 2012 23:00:00 GMT

In this Q&A episode of the podcast, Kelvin and Andy are discussing how to influence what appears as a sub category in the SERP results; how to use your relationship with your clients (or agency) to create the most effective social media or search campaign; the benefits of linking your website on LinkedIn; and what happens when Google Adwords returns no results.

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MAKING THE MOST OF SEASONAL EVENTS: PODCAST EPISODE #169

Mon, 11 Jun 2012 23:00:00 GMT

With the Queen’s recent Diamond Jubilee celebrations and the Olympics just around the corner, there are a number of unique opportunities to reach out to your audience to take advantage of. So, how does this affect your digital strategy?

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ACTIONABLE INSIGHTS FROM GOOGLE ANALYTICS – PODCAST EPISODE #168

Mon, 21 May 2012 23:00:00 GMT

In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing a number of insights you can learn from Google Analytics and how to action them. Among others, they’re discussing questions you should ask yourself, like “What pages do I need to improve and why?”; “Which mobile devices is my site broken on?”; “What blog post should I write next?”; “Should I build an Apple or Android App?”; and “Which cities should I target?”.

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THE BEST OF BRIGHTONSEO – PODCAST EPISODE #167

Mon, 14 May 2012 23:00:00 GMT

In this episode of the Internet Marketing Podcast, Kelvin and Andy are going through the key message which came through during BrightonSEO

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INTERNATIONAL SEO- HOW TO GET IT RIGHT: INTERVIEW WITH BAS VAN DEN BELD – PODCAST EPISODE #166

Mon, 07 May 2012 23:00:00 GMT

In this episode of the Internet Marketing Podcast, Kelvin is talking with Bas van den Beld about the do’s and don’ts of international search. They’re going through the importance of remembering the differences between the search engines operating in different countries, as well as how the different markets within Europe require different strategies.

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GOOGLE’S PENGUIN UPDATE – PODCAST EPISODE #165

Mon, 30 Apr 2012 23:00:00 GMT

In this episode of the Internet Marketing Podcast, Kelvin and Andy are talking about the recent update in Google’s algorithm, which as been dubbed Penguin. Google have said they’re trying to pick up on over optimisation, keyword stuffing, black-hat tactics, and use of strategies which are against their guidelines.

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SOCIAL MEDIA IN IGAMING: INTERVIEW WITH NICHOLA STOTT – PODCAST EPISODE #164

Wed, 25 Apr 2012 23:00:00 GMT

In this special episode of the Internet Marketing Podcast, Kelvin is interviewing Nichola Stott of the Media Flow

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ONLINE PR, LINKS AND SOCIAL MEDIA: INTERVIEW WITH CHRIS LEE – PODCAST EPISODE #163

Mon, 26 Mar 2012 23:00:00 GMT

In this episode of the Internet Marketing Podast, Kelvin is interviewing Chris Lee, MD of Planet Content and a specialist in Online PR

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GETTING MOBILE COMMERCE RIGHT: SPECIAL INTERVIEW WITH PAUL SKELTON – PODCAST EPISODE #162

Thu, 15 Mar 2012 00:00:00 GMT

In this episode of the Internet Marketing Podcast, Kelvin is interviewing Paul Skelton from Internet Retailing Expo

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THE EVOLUTION OF SEARCH: INTERVIEW WITH DANNY SULLIVAN – PODCAST EPISODE #161

Tue, 13 Mar 2012 00:00:00 GMT

In this episode of the Internet Marketing Podcast, Kelvin interviewed Danny Sullivan, the editor-in-chief of Search Engine Land and the organiser of events like the Search Marketing Expo. They were talking about the many changes in the world of Search over the past few months, Google+ and Search Plus Your World and other changes at Google, the future of search engines, and privacy policies among other things.

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ADVANCED GOOGLE ANALYTICS: INTERVIEW WITH DARA FITZGERALD – PODCAST EPISODE #160

Tue, 06 Mar 2012 00:00:00 GMT

In this episode of the Internet Marketing Podcast, Kelvin is interviewing Dara Fitzgerald, Head of Insight at Fresh Egg

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MUST READ MARKETING BOOKS WITH JAMES CARSON: PODCAST EPISODE #159

Tue, 28 Feb 2012 00:00:00 GMT

In this episode of the Internet Marketing Podcast, Kelvin’s interviewing James Carson of Bauer Media

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WHAT IS INBOUND MARKETING WITH BRIAN WHALLEY – PODCAST EPISODE #158

Tue, 21 Feb 2012 00:00:00 GMT

In this episode of the Internet Marketing Podcast, Brian Whalley from Hubspot joins Kelvin for a talk about what Inbound Marketing is and why it’s important for your business. They’re discussing how to incorporate a variety of aspects of inbound marketing into your current digital strategy, including what kinds of content you should give away, and how to generate leads.

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INCREASING THE REACH OF YOUR EMAIL MARKETING: INTERVIEW WITH GUY HANSON – PODCAST EPISODE #157

Tue, 14 Feb 2012 00:00:00 GMT

In this episode of the Internet Marketing Podcast, Kelvin is interviewing Guy Hanson from Return Path

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SOCIAL MEDIA FOR EVENTS – PODCAST EPISODE #156

Mon, 13 Feb 2012 00:00:00 GMT

In this Episode of the Internet Marketing Podcast, Kelvin and Andy are discussing which tools, sites and apps are the best to use when you are organising an event and want to incorporate social media

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BRIGHTONSEO COMPETITION ANNOUNCEMENT – PODCAST EPISODE #156.5

Mon, 13 Feb 2012 00:00:00 GMT

In this very special episode of the Internet Marketing Podcast, Kelvin’s making an important announcement about a fantastic competition for listeners of the podcast

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BEGINNER’S GUIDE TO LINKEDIN – PODCAST EPISODE #155

Tue, 31 Jan 2012 00:00:00 GMT

Kelvin and Andy are taking you through how to start marketing your business on LinkedIn

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BEGINNERS GUIDE TO FACEBOOK – PODCAST EPISODE #154

Tue, 24 Jan 2012 00:00:00 GMT

In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing the best ways for a business to use Facebook

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BEGINNERS GUIDE TO TWITTER MARKETING – PODCAST EPISODE #153

Tue, 17 Jan 2012 00:00:00 GMT

In this episode of the Internet Marketing Podcast, Kelvin gives you a crash course on some of the most common questions people have about using Twitter

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TAKING OVER THE WORLD WITH INTERNATIONAL DIGITAL MARKETING – PODCAST EPISODE #152

Fri, 13 Jan 2012 00:00:00 GMT

In this special episode of the Internet Marketing Podcast, Kelvin is joined by SiteVisibility’s Digital Insights Manager Graeme Benstead-Hume and Lee Hayhurst, Travel Weekly Group head of News and Travolution Editor to discuss International SEO

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HOW DO I TRACK MY GOOGLE RANKINGS & OTHER QUESTIONS – PODCAST EPISODE #151

Tue, 03 Jan 2012 00:00:00 GMT

In this episode of the Internet Marketing Podcast, Kelvin and Andy provide tips on choosing the most suitable SEO platform tool, details to factor in when promoting one’s website and the specifications one should look out for when transiting between WordPress templates

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CHOOSING THE BEST DOMAIN NAME FOR SEO AND OTHER QUESTIONS – PODCAST EPISODE #150

Tue, 20 Dec 2011 00:00:00 GMT

In this episode of the Internet Marketing Podcast, Kelvin and Andy respond to queries related to most reputable search terms, hyphens in domain names and Exact Match Domains (EMD)

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HOW TO CHANGE A GOOGLE LOCAL LISTING AND OTHER QUESTIONS – PODCAST EPISODE #149

Tue, 13 Dec 2011 00:00:00 GMT

In this episode of the Internet Marketing Podcast, Kelvin and Andy are continuing to answer your questions

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WILL A WEBSITE REDESIGN RUIN MY SEO AND OTHER QUESTIONS – PODCAST EPISODE #148

Tue, 06 Dec 2011 00:00:00 GMT

In this episode of the Internet Marketing Podcast, Kelvin and Andy are going through a few of your questions

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ALL CHANGE AT GOOGLE – PODCAST EPISODE #147

Tue, 29 Nov 2011 00:00:00 GMT

In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing 3 big changes that have been made by Google

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HOW TO MEASURE SOCIAL MEDIA – INTERVIEW WITH JIM STERNE – PODCAST EPISODE #146

Tue, 22 Nov 2011 00:00:00 GMT

In this episode of the Internet Marketing Podcast, Kelvin is speaking with Jim Sterne, author of “Social Media Metrics: How to Measure and Optimize Your Marketing Investment”

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GETTING YOUR NEXT DIGITAL MARKETING JOB – INTERVIEW WITH JAKE LANGWITH – PODCAST EPISODE #145

Fri, 18 Nov 2011 00:00:00 GMT

In this weeks episode of the Internet Marketing Podcast, Kelvin is speaking to Jake Langwith, an expert in recruitment within the online marketing sector

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WHY PEOPLE MAKE BAD DECISIONS AND HOW MARKETERS CAN TAKE ADVANTAGE – INTERVIEW WITH RORY SUTHERLAND – PODCAST EPISODE #144

Tue, 15 Nov 2011 00:00:00 GMT

In this episode of the Internet Marketing Podcast, Kelvin is speaking to yet another of the keynote speakers at this years Conversion Conference in London, Rory Sutherland.

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MAKE MORE MONEY FROM EVERY VISITOR TO YOUR SITE – INTERVIEW WITH DR. KARL BLANKS – PODCAST EPISODE #143

Fri, 11 Nov 2011 00:00:00 GMT

As you may have seen in previous blog posts, the Internet Marketing Podcast is a media partner at this year’s conversion conference

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BUILD MORE LINKS WITH BETTER BACKLINK ANALYSIS – PODCAST EPISODE #141

Tue, 08 Nov 2011 00:00:00 GMT

n this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing better ways of conducting backlink analysis

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COGNITIVE BIASES – WHEN YOUR MIND PLAYS TRICKS ON YOU – PODCAST EPISODE 140

Tue, 01 Nov 2011 00:00:00 GMT

In this episode of the Internet Marketing Podcast, Kelvin and Andy are taking you through some of the cognitive biases that all digital marketers should be aware of when making decisions about and designing strategy for campaigns

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HOW TO GET MORE SALES FROM YOUR WEBSITE – INTERVIEW WITH BRYAN EIESENBERG – PODCAST EPISODE #142

Thu, 27 Oct 2011 23:00:00 GMT

As you might have seen, the Internet Marketing Podcast is a media partner at this year’s conversion conference. In this special episode of the Internet Marketing Podcast, Kelvin will be interviewing Bryan Eisenberg, a keynote speaker at this year’s Conversion Conference

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GETTING MORE SPEAKING GIGS – PODCAST EPISODE #139

Mon, 24 Oct 2011 23:00:00 GMT

As you may know, Kelvin’s been very busy this year travelling the globe and the country delivering a variety of talks to a variety of conference audiences. In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing the benefits of increasing the number of speaking opportunities you or your company deliver, and how to go about pitching your ideas in the most efficient way

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FACEBOOK’S NEW FEATURES – PODCAST EPISODE #138

Mon, 17 Oct 2011 23:00:00 GMT

This week, Kelvin and Andy are discussing the latest News and Tools

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JAMES CARSON’S “DR SOCIAL LOVE” BRIGHTONSEO PRESENTATION- PODCAST EPISODE #137

Mon, 10 Oct 2011 23:00:00 GMT

This week’s episode of the Internet Marketing Podcast has been borrowed from a BrightonSEO presentation

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JONATHAN STEWART’S GOOGLE PANDA UPDATE CASE STUDY – PODCAST EPISODE #136

Mon, 03 Oct 2011 23:00:00 GMT

In this episode of the podcast, we’re listening to Jonathan Stewart’s presentation from #BrightonSEO

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THE BIG FOUR: FUTURE TRENDS IN SEARCH – PODCAST EPISODE #135

Mon, 26 Sep 2011 23:00:00 GMT

In this episode of the Podcast, Kelvin is sharing his predictions for the future of Internet Marketing

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THE POWER OF SPREAD SHEETS IN INTERNET MARKETING – PODCAST EPISODE #134

Mon, 19 Sep 2011 23:00:00 GMT

In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing the latest in tools and hacks for better keyword research, or, what can also be called the power of spreadsheets

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PREMIUM CONTENT ARCHIVE ACCESS NOW FREE – PODCAST EPISODE #133

Mon, 12 Sep 2011 23:00:00 GMT

In this episode of the Internet Marketing Podcast, Kelvin and Andy are explaining how you can access the archive of content previously only available to Premium Podcast Subscribers

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GOOGLE+ INFLUENCING SEARCH RESULTS? CORRELATION STUDY – PODCAST EPISODE #131

Wed, 07 Sep 2011 23:00:00 GMT

In this episode of the podcast Andy and Kelvin are revisiting Google +. Kelvin explains how he believes that Google + may already be providing as good ranking data as Twitter and Facebook

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THE FALSE CONSENSUS EFFECT – PODCAST EPISODE #130

Mon, 05 Sep 2011 23:00:00 GMT

In this episode of the Podcast, Kelvin and Andy are talking about the phenomena in Psychology that is the False Consensus Effect and how it can lead to bad Business decisions

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WHAT IS FACEBOOK’S EDGERANK ALGORITHM? – PODCAST EPISODE #129

Mon, 29 Aug 2011 23:00:00 GMT

In this episode of the Podcast, Kelvin and Andy are discussing Edgerank, an algorithm used by Facebook in order to decide what information appears on your news feed. Kelvin explains the three aspects of the Edgerank algorithm, affinity, weight and time decay and their importance in helping you get your content onto people’s news feeds

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BRIGHTONSEO- PODCAST EPISODE #132

Thu, 25 Aug 2011 23:00:00 GMT

In this episode Kelvin and Andy are talking about BrightonSEO an upcoming event held at Corn Exchange in Brighton on the 9th September 2011. BrightonSEO has developed significantly over the past few years and this one is due to be the biggest yet. Kelvin talks us through some of the sessions that will be held at the event and also explains how you can win tickets

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SUB-DOMAINS, SUB-FOLDERS, OR DOMAINS FOR INTERNATIONAL SITES AND OTHER QUESTIONS – PODCAST EPISODE #128

Wed, 24 Aug 2011 23:00:00 GMT

In this Question and Answer session, Kelvin and Andy are discussing the best ways to decide to you sub-domains, sub-folders, or domains for one company’s international sites; how to make a new employee’s first week in SEO the most beneficial it can be; which WordPress forums to use when trying to share information between the main site and a forum; and how to best promote the chance to win something, whether through an email list or through the Pay with a Tweet system

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LINK BUILDING TOOLS – PODCAST EPISODE #127

Mon, 22 Aug 2011 23:00:00 GMT

This episode of the Internet Marketing Podcast is a discussion of three of Kelvin’s favourite link-building tools of the moment

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ALL ABOUT GOOGLE+ – PODCAST EPISODE #126

Mon, 15 Aug 2011 23:00:00 GMT

In this episode of the Podcast, Kelvin and Andy are discussing Google’s newest release, Google+

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AN INTERVIEW WITH DARYL WILLCOX – PODCAST EPISODE #125

Mon, 08 Aug 2011 23:00:00 GMT

This episode of the Internet Marketing Podcast is an interview with Daryl Willcox, the founder of Daryl Willcox Publishing, which provides Journalists and PR Professionals with databases, resources, and directories

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QUESTIONS AND ANSWERS – PODCAST EPISODE #124

Mon, 01 Aug 2011 23:00:00 GMT

In this episode of the Internet Marketing Podcast, Kelvin and Andy are answering some questions we’ve gotten recently from listeners

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INTERVIEW WITH RAVEN TOOLS – PODCAST EPISODE #123

Wed, 13 Jul 2011 23:00:00 GMT

In this episode of the Internet Marketing Podcast, Kelvin is talking about Raven Tools with two of the people who know it best: Taylor Pratt, VP of Product Marketing and Jon Henshaw, Co-Founder and Director of Product Innovation

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QUESTIONS & ANSWERS PART TWO – PODCAST EPISODE #122

Mon, 20 Jun 2011 23:00:00 GMT

In this episode of the Internet Marketing Podcast, Kelvin and Andy are taking a second round of questions and offering their answers to listeners wondering about a simple way to determine page rank for a few keywords and phrases, whether or not the placement of a capture form will alienate prospective sign-ups, and how to use parked domains

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QUESTIONS & ANSWERS PART ONE – PODCAST EPISODE #121

Wed, 15 Jun 2011 23:00:00 GMT

This week, we’ve got three questions and three answers. Kelvin and Andy are discussing the best way to organise helpful information online, why Kelvin’s book has gone from one website to another, and which programmes are the best for hosting membership podcasts

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GUY COOKSON DISCUSSES RESPOND: PODCAST EPISODE #120

Mon, 13 Jun 2011 23:00:00 GMT

In this episode of the podcast, Guy Cookson talks about Respond, which is a recently developed way to advertise online

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SEO FOR CLASSIFIED WEBSITES – PODCAST EPISODE #119

Mon, 09 May 2011 23:00:00 GMT

In this episode of the podcast, Kelvin is talking about various elements of a successful SEO strategy for classified websites, including how to prioritise keywords, how to measure the success of those keywords, ways to use expired listings to your advantage, as well as duplication of content among other things

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QUESTIONS AND ANSWERS – PODCAST EPISODE #118

Wed, 04 May 2011 23:00:00 GMT

In this Internet Marketing Podcast Question and Answer Session, Kelvin and Andy are talking about managing tasks, how to optimise content that is behind pay walls, and how to use photos for one way links

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WHAT DO THE NEW ASA CAP GUIDELINES MEAN FOR YOU? – PODCAST EPISODE #117

Mon, 02 May 2011 23:00:00 GMT

One of the presentations given at the BrightonSEO conference was about the changes the Advertising Standards Authority has made to the Committee of Advertising Practice codes. Graeme Benstead-Hume and Jo Morley take us through how these changes, which came into effect on 1st March, 2011, will affect digital marketers

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THINGS WE LEARNED AT BRIGHTONSEO – PODCAST EPISODE #116

Wed, 27 Apr 2011 23:00:00 GMT

In this episode of the Internet Marketing Podcast, Kelvin and Andy talk about the main topic of discussion at the BrightonSEO event that happened on 1st April. They discuss the underlying theme of the day, which was the need for SEO to mature as a field, as well as some other insights like the importance of learning outside the discipline

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FACEBOOK FOR DUMMIES WITH PAUL DUNAY – PODCAST EPISODE #115

Mon, 25 Apr 2011 23:00:00 GMT

In this episode of the Internet Marketing Podcast, Kelvin is joined by Paul Dunay the author of “Facebook Marketing for Dummies”

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LINKEDIN NETWORKING WITH JAN VERMEIREN – PODCAST EPISODE #114

Mon, 04 Apr 2011 23:00:00 GMT

In this episode of the Internet Marketing Podcast, we have Kelvin’s interview with LinkedIn marketing strategist Jan Vermeiren

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HOW TO USE SLIDESHARE: AN INTERVIEW WITH CHRIS LEE – PODCAST EPISODE #113

Wed, 30 Mar 2011 23:00:00 GMT

In this episode Kelvin and his guest Chris Lee are taking you through all the ins and outs of SlideShare

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DUCT TAPE MARKETING PODCAST WITH JOHN JANTSCH – PODCAST EPISODE #112

Mon, 28 Mar 2011 23:00:00 GMT

In this episode of the Internet Marketing Podcast, Kelvin shares his interview with John Jantsch

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NEWS AND TOOLS PART TWO – PODCAST EPISODE #111

Thu, 24 Mar 2011 00:00:00 GMT

In this episode, we’re finishing up with the latest News and Tools. Today’s topics are two Facebook updates including changes in the Like and Share options as well as their modifications to the Connect plug-in and Loopt, which is launching at SXSW

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NEWS AND TOOLS, PART ONE – PODCAST EPISODE #110

Tue, 22 Mar 2011 00:00:00 GMT

In this installment of the Internet Marketing Podcast, we have the first part of a two part installment of News and Tools

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GIVING IT AWAY FOR FREE WITH DAVID MEERMAN SCOTT – PODCAST EPISODE #109

Thu, 17 Mar 2011 00:00:00 GMT

In this episode of the Podcast, we have Kelvin’s interview with David Meerman Scott

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GOOGLE’S PANDA (FARMER) UPDATE – PODCAST EPISODE #108

Tue, 15 Mar 2011 00:00:00 GMT

In this episode of the Internet Marketing Podcast, we’re talking about the latest Google update, which is known as the Farmer update to those of us outside of Google thanks to Danny Sullivan of Search Engine Land. The folk at Google call it the Panda update

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SHOULD I BRING MY SITE LIVE BEFORE IT’S READY? – PODCAST EPISODE #107

Thu, 10 Mar 2011 00:00:00 GMT

In today’s podcast we finish up our question and answer session. We’re talking about bringing your site live before it’s ready and SEO for the first few months of a website; discussing article submission websites; and talking about the effects of HTML 5 on internet marketers

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IS PAGERANK STILL A VALID MEASURE OF SUCCESS? – PODCAST EPISODE #106

Mon, 07 Mar 2011 00:00:00 GMT

Today’s episode is the first of two Question and Answer sessions

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GOOGLE & BING’S LOVERS TIFF – PODCAST EPISODE #105

Thu, 17 Feb 2011 00:00:00 GMT

In today’s episode we share some interesting news from the world of digital marketing including Google & Bings Lover’s Tiff, Twitter records broken with the Superbowl, Nokia and Microsoft getting it on and the next BrightonSEO

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WHAT’S A MESH BUSINESS WITH LISA GANSKY – PODCAST EPISODE #104

Mon, 14 Feb 2011 00:00:00 GMT

There’s no avoiding it Lisa Gansky is someone who knows what she’s talking about when it comes to digital business

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WHAT WE LEARN’T AT THE UTALKMARKETING DIGITAL BRAND SUMMIT – PODCAST EPISODE #103

Fri, 04 Feb 2011 00:00:00 GMT

Last year Graeme was lucky enough to attend the UTalk Marketing Summit, which was by all accounts an amazing event covering a huge varietyof topics. In this episode Graeme shares a few of those insights that will help you and your business

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IS GOOGLE SEEING DOUBLE? – PODCAST EPISODE #102

Tue, 01 Feb 2011 00:00:00 GMT

In a jam packed episode we answer a bunch of audience questions including the hugely common issue of duplication and the problems that causes in Google

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KELVIN’S FREE BOOK ON LINK BUILDING IS HERE – PODCAST EPISODE #101

Fri, 21 Jan 2011 00:00:00 GMT

If you follow me on Twitter there’s a good chance you may well have seen me tweeting this week about my free ebook on link building titled ‘Becoming a Clockwork Pirate‘ It takes you through dozens of different practical ways to build the kinds of links to your website that Google and the other search engines love

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WE REACH A PODCASTING CENTURY! – PODCAST EPISODE #100

Tue, 18 Jan 2011 00:00:00 GMT

I can’t believe we’re here but this is episode 100 of Internet Marketing. And how are we going to celebrate our best bits

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BECOME KELVIN’S PODCAST APPRENTICE? – PODCAST EPISODE #99

Fri, 14 Jan 2011 00:00:00 GMT

Kelvin’s not quite Donald Trump or even Lord Sugar, but like those two chaps he’s on the look out for an apprentice

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HOW DO YOU REACH OUT TO BLOGGERS? – PODCAST EPISODE #98

Fri, 07 Jan 2011 00:00:00 GMT

In a Question and Answer session Kelvin Newman & Graeme Benstead Hume answer a series of questions from listeners covering blogger outreach, Google Vince Update, Usage data influence in search results, death of ranking reports & can internet marketing make the web a better place?

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BLEKKO – THE SEARCH ENGINE FOR INTERNET MARKETERS? – PODCAST EPISODE #97

Tue, 14 Dec 2010 00:00:00 GMT

In today’s news and tools epsiode we cover – Blekko an interesting new search engine

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MOVEMBER – GREAT CAUSE & GREAT MARKETING – PODCAST EPISODE #96

Mon, 13 Dec 2010 00:00:00 GMT

In today’s episode we cover off how Movember is such a great cause and how clever they’ve been with their internet marketing

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WHAT DO HARRY POTTER & PLAYBOY HAVE IN COMMON? – INTERVIEW WITH SUSAN GUNELIUS PODCAST EPISODE #95

Wed, 24 Nov 2010 00:00:00 GMT

In today’s episode we interviewed one of the most prolific and respected writers on Internet Marketing Susan Gunelius

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HOW DO YOU LEARN INTERNET MARKETING? PODCAST EPISODE #94

Fri, 12 Nov 2010 00:00:00 GMT

When we turn over to the audience to answer their questions makes for my favourite podcast episodes, like this one

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WHAT’S THE FUTURE OF PODCASTING – PODCAST EPISODE #93

Wed, 10 Nov 2010 00:00:00 GMT

Today me and Andy got out our crystal balls and looked into what we thought the future of Podcasting would be

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HOW TO DO WORK YOU LOVE & GET PAID INTERVIEW WITH JOHN WILLIAMS – PODCAST EPISODE #92

Sat, 30 Oct 2010 23:00:00 GMT

If you enjoyed our interview with Tim Ferris of the 4 Hour Work Week, you’ll love our interview this week with John Williams

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GOOGLEFEST – A NEWS AND TOOLS EPISODE DEDICATED GOOGLE – PODCAST EPISODE #91

Thu, 21 Oct 2010 23:00:00 GMT

This week’s episode we’re talking about some big news and changes at Google, cause they’ve been very busy chaps over the last couple of weeks

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WE ANSWER MORE OF YOUR QUESTIONS – PODCAST EPISODE #90

Wed, 13 Oct 2010 23:00:00 GMT

In today’s show we carry on our usual trick and hand over the show to you and answer more of your questions

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THE VAVA PRINCIPLE OF LINK BUILDING – PODCAST EPISODE #89

Fri, 08 Oct 2010 23:00:00 GMT

You can listen to the episode on the player below, subscribe to the podcast feed or listen in on iTunes

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HOW TO MANAGE YOUR ONLINE REPUTATION INTERVIEW WITH ANTONY MAYFIELD – PODCAST EPISODE #88

Thu, 30 Sep 2010 23:00:00 GMT

In this episode of the Internet Marketing Podcast, we interviewed Antony Mayfield the author of the hugely useful Me and My Web Shadow

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ARE SOCIAL VOTING SITES DYING? – PODCAST EPISODE #87

Wed, 22 Sep 2010 23:00:00 GMT

It’s a news and tools episode of the podcast covering a variety of topics like Twitter, death of social voting sites and us spotting Google Instant before it was even announced!

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SHOULD I USE DIFFERENT URLS TO TRACK THE EFFECTIVENESS OF OFFLINE ADVERTISING? – PODCAST EPISODE #86

Wed, 15 Sep 2010 23:00:00 GMT

It’s that time of the month again when we throw over to the podcast audience for their questions

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MY FAVOURITE GOOGLE ANALYTICS REPORTS- PODCAST EPISODE #85

Wed, 08 Sep 2010 23:00:00 GMT

Tying into next week on the Premium Podcast’s analytics week we’ve got the latest braindump on Kelvin’s Favoruite Google Analytics Reports

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INTERVIEW WITH CHRIS TREADAWAY AUTHOR OF FACEBOOK MARKETING AN HOUR A DAY – PODCAST EPISODE #84

Thu, 02 Sep 2010 23:00:00 GMT

In today’s podcast episode we were lucky enough to sit down with Chris Treadaway the Author of Facebook Marketing an Hour a Day

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TIPS FOR HOW AFFILIATE MARKETERS CAN OUT-PERFORM MERCHANTS – PODCAST EPISODE #83

Wed, 25 Aug 2010 23:00:00 GMT

In today’s episode Kelvin shares how small affiliate marketers can out-perform huge SEO teams working for merchants

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WE ANSWER MORE OF YOUR INTERNET MARKETING QUESTIONS- PODCAST EPISODE #82

Thu, 19 Aug 2010 23:00:00 GMT

In today’s podcast episode because we’ve recieved so many questions from our listeners we’ve switched the schedule and included a second q&a session

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GET A FREE WEEK’S WORTH OF CONTENT FROM THE PREMIUM PODCAST – PODCAST EPISODE #81

Thu, 12 Aug 2010 23:00:00 GMT

Today’s episode is in two chunks, a behind a scenes look at the premium service

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WANT A STICKY WEBSITE? WE’LL TELL YOU HOW – PODCAST EPISODE #80

Wed, 04 Aug 2010 23:00:00 GMT

In the first of two question and answers episodes this month we answer a variety of questions covering a variety of different topics

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ANNOUNCING THE AFFILIATE SERVICE FOR THE PREMIUM PODCAST – PODCAST EPISODE #79

Wed, 28 Jul 2010 23:00:00 GMT

News & Tools Special we cover a variety of pieces of news and tools including us announcing the new affiliate scheme for the premium

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KEYWORD STRATEGIES WHEN PEOPLE DON’T KNOW THEY NEED YOUR PRODUCT – PODCAST EPISODE #78

Wed, 21 Jul 2010 23:00:00 GMT

A question and answer session with some great questions from the listeners on a variety of topics including Facebook Marketing

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INVENTIVE LINK BUILDING TECHNIQUES – PODCAST EPISODE #77

Wed, 14 Jul 2010 23:00:00 GMT

You can listen to the episode on the player below, subscribe to the podcast feed or listen in on iTunes Show Notes to Follow As always

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TWITTER TIPS FROM A GHOST TWEETER INTERVIEW WITH MICALA WILKINS – PODCAST EPISODE #76

Wed, 07 Jul 2010 23:00:00 GMT

In today’s episode we’ve got an interview with Micala Wilkins, a virtual assistant who has promoted herself using Twitter and provide ghost tweeting services

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5 WAYS THE IPHONE 4 IS GOING TO CHANGE THE WAY INTERNET MARKETING- PODCAST EPISODE #75

Wed, 30 Jun 2010 23:00:00 GMT

In this week’s episode of the podcast we talk about the 5 ways the iPhone 4 has the potential to change internet marketing

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HOW DO YOU AVOID DOING DAMAGE WHEN YOU UPGRADE YOUR SITE? – PODCAST EPISODE #74

Wed, 23 Jun 2010 23:00:00 GMT

In our latest episode of the podcast we take yet more questions from the listeners to the show

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HOW TO GET YOUR BUSINESS TO DO WELL IN GOOGLE LOCAL – PODCAST EPISODE #73

Wed, 16 Jun 2010 23:00:00 GMT

One of the area’s we knew we wanted to cover when we launched the premium content from the Internet Marketing Podcast was Google Local

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HOW TO GET A BOOK DEAL THROUGH SOCIAL MEDIA – CLARE EVANS INTERVIEW – PODCAST EPISODE #72

Wed, 09 Jun 2010 23:00:00 GMT

Following our launch of the premium service last week, we’ve got an interview with Clare Evans a Time Management expert

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EXCITING ANNOUNCEMENT FROM INTERNET MARKETING PODCAST – PODCAST EPISODE #71

Wed, 02 Jun 2010 23:00:00 GMT

Well, we’ve been trailing it for several weeks, I can now formally announce the new premium content membership community from the team behind the…

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HOW TO RECORD PODCAST INTERVIEWS AND OTHER QUESTIONS – PODCAST EPISODE #70

Wed, 26 May 2010 23:00:00 GMT

In this weeks episode we take more questions from the listeners How do you record the podcast?

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HOW TO GET LINKS FROM TRUSTED UNIVERSITY AND GOVERNMENT WEBSITES – PODCAST EPISODE #69

Wed, 19 May 2010 23:00:00 GMT

This week I was lucky enough to deliver a talk at SMX Advanced London talking about how to get trusted links

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HOW TO TURN A COMPLEX MIND MAP INTO A PRESENTATION – PODCAST EPISODE #68

Wed, 12 May 2010 23:00:00 GMT

In this weeks show we do another quick run down of a few of our favourite new tools to help your internet marketing efforts

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THE GODFATHER OF USABILITY, JAKOB NIELSEN, GET’S A GRILLING – PODCAST EPISODE 67

Wed, 05 May 2010 23:00:00 GMT

There is one name in the world of Usability that gets name checked more than any other, Jakon Nielsen

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HOW TO CHOOSE THE MOST PROFITABLE KEYWORDS ALL OVER THE WORLD – PODCAST EPISODE 66

Wed, 28 Apr 2010 23:00:00 GMT

In this week’s episode of Internet Marketing have a Q&A session where we answer the questions of our listeners covering topics including monetisation

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WORDPRESS & JOOMLA CMS SECURITY – PODCAST EPISODE 65

Wed, 21 Apr 2010 23:00:00 GMT

In this week’s episode of Internet Marketing have a special how-to episode on making your WordPress and Joomla more secure

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LOW CARBON MARKETING – INTERVIEW WITH AMY FETZER AUTHOR OF GREEN LADDER – PODCAST EPISODE 64

Wed, 14 Apr 2010 23:00:00 GMT

In this week’s episode of Internet Marketing we interviewed Amy Fetzer, Author, Journalist and expert on sustainability about how you can go green

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HOW TO GET GREAT FREE STOCK IMAGES AND DIGITAL ECONOMY BILL – PODCAST EPISODE #63

Thu, 08 Apr 2010 23:00:00 GMT

In this weeks show Kelvin Newman, Andy White & Daniel Rowles sat down to discuss the latest internet marketing news and tools

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WHAT’S PODCASTING GOOD FOR – INTERVIEW WITH CLIFF RAVENSCRAFT – PODCAST EPISODE #62

Wed, 31 Mar 2010 23:00:00 GMT

We sat down and spoke to Cliff Ravenscraft, one of the web’s leading authorities on podcasting, to ask him a few questions about podcasting

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SHOULD YOU MAINTAIN PERSONAL AND BUSINESS TWITTER ACCOUNT PLUS OTHER QUESTIONS FROM LISTENERS – PODCAST EPISODE #61

Thu, 25 Mar 2010 00:00:00 GMT

In this week’s podcast we answered questions from the listeners to the show

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WANT TO BE A MICROPRENEUR? ROB WALLING AND MIKE TABER INTERVIEW – PODCAST EPISODE #60

Thu, 18 Mar 2010 00:00:00 GMT

It’s that time of the week again! This week’s episode of the Internet Marketing Podcast features an interview from Andy White with the two …

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PUBSUBHUBBUB, FLASH 5, GOOGLE WEBMASTER TOOLS & OPENSITEEXPLORER.ORG – PODCAST EPISODE #59

Thu, 11 Mar 2010 00:00:00 GMT

It’s here, the first of our new weekly episodes of the podcast

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INTERVIEW WITH ALICIA NAVARRO FROM SKIMLINKS PLUS QUESTIONS AND ANSWERS – PODCAST EPISODE #58

Mon, 01 Mar 2010 00:00:00 GMT

In this podcast we cover a variety of questions from our listeners and interviewed Alicia Navarro one of the founders of SkimLinks

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SETH GODIN AND TIM FERRISS INTERVIEW – PODCAST EPISODE #57

Mon, 25 Jan 2010 00:00:00 GMT

It’s not everyday of the week you get to interview a marketing legend

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THE 12 INTERNET MARKETING TOOLS OF CHRISTMAS – INTERNET MARKETING PODCAST EPISODE #56

Mon, 21 Dec 2009 00:00:00 GMT

In our latest episode we run down our twelve favourite Internet Marketing Tools of 2009 plus and Interview with screencasting expert Ian Ozsvald

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EMAIL CAMPAIGNS AND BLOGGING STRATEGIES – PODCAST EPISODE #55

Mon, 07 Dec 2009 00:00:00 GMT

Listen Here In episode 55 of the Internet Marketing Podcast we cover Rupert Murdoch in negotiations with MSN to block Google from indexing

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WANT TO SET UP SUBSCRIPTION ONLINE PUBLISHING BUSINESS? LISTEN TO OUR PODCAST INTERVIEW WITH MILES GALLIFORD OF SUBHUB – PODCAST EPISODE #54

Tue, 10 Nov 2009 00:00:00 GMT

This month Andy White, Daniel Rowles, Kelvin Newman and Helen Tredell turned the podcast over to our listeners and answered all their questions

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THE THEME KOALA CAPER – PODCAST EPISODE #53

Wed, 30 Sep 2009 23:00:00 GMT

In today’s show Kelvin talks to Steve Waddington of Speed Communications about online PR

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ONLINE BRANDING PODCAST SPECIAL – INCLUDING AN INTERVIEW WITH NEIL CROFTS – PODCAST EPISODE #52

Tue, 01 Sep 2009 23:00:00 GMT

In today’s show, Helen Trendell talks Neil Crofts about how to find and communicate the essence of your business online

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PODCAST INTERVIEW WITH WORLD LEADING ANALYTICS AUTHORITY AVINASH KAUSHIK – PODCAST EPISODE #51

Tue, 28 Jul 2009 23:00:00 GMT

In this month’s podcast we were lucky enough to have the pleasure of interviewing one of the world’s most respected web analytics gurus Avinash

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SPECIAL 50TH EDITION OF THE INTERNET MARKETING PODCAST – PODCAST EPISODE #50

Thu, 09 Jul 2009 23:00:00 GMT

Well it’s finally here the our 50th edition which we’re all really chuffed about, in todays 50th show

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PODCAST EPISODE #49A: OUR PRE 50TH SHOW REQUEST

Wed, 17 Jun 2009 23:00:00 GMT

Hello all, Andy White here with possibly our shortest ever episode of Internet Marketing

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SMX LONDON PODCAST INTERVIEW WITH RAND FISHKIN FROM SEOMOZ, LYNDON ANTCLIFF & CIARAN NORRIS – PODCAST EPISODE #49

Wed, 27 May 2009 23:00:00 GMT

The latest podcast is now live on iTunes. We were lucky enough at SMX London to sit down and interview three of the standout …

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INK, PAPER & SCREEN CASTS – INTERNET MARKETING PODCAST #48

Wed, 29 Apr 2009 23:00:00 GMT

The latest podcast is live In a paper-and-ink-orientated conversation today, Andy White, Helen Trendell and I talk about our favourite Internet Marketing books

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TWITTER CONVERSATIONS & ANIMOTO – INTERNET MARKETING PODCAST #47

Sun, 05 Apr 2009 23:00:00 GMT

In another enthusiastic round table chat today myself, Daniel Rowles and Andy White talk about Twitter the conversations encountered on the seminar circuits

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NUGGETS FROM SES LONDON – PODCAST EPISODE #46

Thu, 26 Feb 2009 00:00:00 GMT

In a lively round table session today I talk to Daniel Rowles and Kelvin Newman about web analytics – or should I say the …

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SEO LATEST TRENDS – PODCAST EPISODE #45

Thu, 29 Jan 2009 00:00:00 GMT

In today’s episode, Daniel Rowles has a round table discussion with his senoir SEO team about trends they have seen in SEO in recent …

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CONTENT MANAGEMENT SYSTEMS – PODCAST EPISODE #44

Thu, 08 Jan 2009 00:00:00 GMT

In a late pre-Christmas show, Dan and I explore the world of Content Management Systems and in particular WordPress, Joomla and Drupal.

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DIGITAL MARKETING IN A RECESSION – PODCAST EPISODE #43

Thu, 27 Nov 2008 00:00:00 GMT

In today’s show Daniel Rowles and I discuss how companies can utilise digital marketing effectively during the recession

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GOOGLE ANALYTICS REVISITED – PODCAST EPISODE #42

Thu, 30 Oct 2008 00:00:00 GMT

Google Analytics has grown into a handsome beast since we last looked at it – with some nice new features

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CHROME, RECESSION STRATEGIES AND PODCAST PROMOTION – PODCAST EPISODE #41

Tue, 23 Sep 2008 23:00:00 GMT

We have a feast of Google goodies in episode 41, plus some juicy strategies for implementing your Internet Marketing in these uncertain times

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MAKING EMAIL MARKETING MORE EFFECTIVE – PODCAST EPISODE #40

Tue, 09 Sep 2008 23:00:00 GMT

In episode 40 we examine the best ways to use email in your Internet Marketing arsenal, everything from selecting the right subject line to …

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WRITING FOR THE WEB REVISITED – PODCAST EPISODE #39

Sun, 31 Aug 2008 23:00:00 GMT

In episode 39 we take another look at writing for the web including how people read on the web, the proper use of links, …

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CONTENT LENGTH AND IMAGE TRICKS AND CSR PODCAST EPISODE #38

Wed, 09 Jul 2008 23:00:00 GMT

In episode 38 we cover PHP dynamic text replacement with Daniel and talk to Jason Woodford, Chief Executive of AI Digital, about Corporate Social …

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SEARCH ENGINE OPTIMISATION REVISITED – PART 2 PODCAST EPISODE #37

Wed, 04 Jun 2008 23:00:00 GMT

In episode 37 we cover part 2 of our Search Engine Optimisation mini series, specifically, off page optimisation

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SEARCH ENGINE OPTIMISATION REVISITED – PART 1 PODCAST EPISODE #36

Tue, 22 Apr 2008 23:00:00 GMT

In episode 36 we go back to the important topic of SEO, or Search Engine Optimisation and specifically, on page optimisation.

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PODCAST EPISODE #35: CONVERSION MARKETING

Thu, 27 Mar 2008 00:00:00 GMT

In today’s show, we’ll be covering Conversion Marketing, how to get visitors to your site to take appropriate action and we’ll be talking to …

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THE PSYCHOLOGY OF SEARCH – PODCAST EPISODE #34

Thu, 28 Feb 2008 00:00:00 GMT

In today’s show, we’ll be covering the psychology of SEO, how to consider the human brain factor when designing your SEO strategy and we’ll …

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THE ONLINE LIFE OF BRAND – PODCAST EPISODE #33

Thu, 31 Jan 2008 00:00:00 GMT

We’ll be covering the online life of brands, how to keep your eye on the online brand message and we’ll be talking to a …

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HOAX, ALIENS OR VIRAL MARKETING – PODCAST EPISODE #32

Tue, 18 Dec 2007 00:00:00 GMT

What the new generation Zune means to podcasters. Amazon’s brings out it’s new Kindle ebook reader

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FACEBOOK IS WORTH HOW MUCH!? – PODCAST EPISODE #31

Sun, 04 Nov 2007 00:00:00 GMT

1.6% of Facebook goes to Microsoft for USD 240,000,000 – are we seeing another dot com boom?

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ONLINE BRANDS AND HOW BUSINESSES CAN USE SOCIAL NETWORKING – PODCAST EPISODE #30

Wed, 05 Sep 2007 23:00:00 GMT

Dan and I discuss Online Brands and some things to look out for with context sensitive advertising

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A BAN ON ONLINE GAMBLING – PODCAST EPISODE #29

Wed, 29 Aug 2007 23:00:00 GMT

Dan and Andy discuss Googles pay per click ban on online gambling. I talk with Darren Fell of Pure about email marketing with particular …

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CAN A NICHE BE TOO NARROW? – PODCAST EPISODE #28

Wed, 22 Aug 2007 23:00:00 GMT

Daniel talks about SIPA (Specialist Information Publishers Association) and can a niche become too narrow to be effective

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WEBSITE OPTIMISER AND I FEEL LIKE A MILLION DOLLARS – PODCAST EPISODE #27

Mon, 16 Jul 2007 23:00:00 GMT

I talk to Daniel about Website optimiser – a great tool for testing marketing changes on your website.

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ONLINE PR AND YOUR COMMENTS – PODCAST EPISODE #26

Thu, 14 Jun 2007 23:00:00 GMT

After an embarrassingly long hiatus of nearly 6 weeks, we are back! After apologising profusely, Daniel and I discuss online PR and we address …

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GOOGLE CHECKOUT – PODCAST EPISODE #25

Sat, 05 May 2007 23:00:00 GMT

Google offers its new checkout service and I talk to Neil Cole about using Myspace to extend your network.

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SPIDERS AND VIDEOS – PODCAST EPISODE #24

Tue, 17 Apr 2007 23:00:00 GMT

Daniel talks about how web spiders operate and a couple of things we all need to be aware of and I talk to David …

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WEB 2.0 REVISITED – PODCAST EPISODE #23

Mon, 02 Apr 2007 23:00:00 GMT

For those of us still at odds with Web 2.0, Daniel puts us at ease. I interview Wiggly Wigglers creator Heather Gorringe about her …

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LESSONS FROM THE CORPORATE PODCAST SUMMIT (PART 1) – PODCAST EPISODE #22:

Mon, 26 Mar 2007 23:00:00 GMT

Fresh from the Corporate Podcast Summit in London (OK – well it was a week ago), Andy is debriefed by Daniel

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#21: SOCIAL MEDIA OPTIMISATION

Fri, 23 Feb 2007 00:00:00 GMT

In this episode – new law on online Business Reviews – the low down on Social Media Optimisation

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MAPS, REVIEWS AND EMAIL LIST MANGEMENT – PODCAST EPISODE #20

Sat, 17 Feb 2007 00:00:00 GMT

In this episode – Google Maps take on a role in organic search – Google includes Business Reviews in page rank – Email List …

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WEB 2.0 – WHAT IS IT? – PODCAST EPISODE #19

Wed, 31 Jan 2007 00:00:00 GMT

In todays episode we hear how Youtube is sharing revenue and how Web 2.0 can help with your online marketing

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THE TECHNOLOGY BEHIND WEB PAGES – PODCAST #18

Tue, 02 Jan 2007 00:00:00 GMT

After attending the Fat Boy Slim concert yesterday, Daniel Rowles comes back down to earth and covers the technology behind web pages and how …

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INTRODUCTION TO E-COMMERCE PODCAST EPISODE #17:

Tue, 12 Dec 2006 00:00:00 GMT

This week Andy and Daniel give on overview of the options and pit falls of selling online. Covering shopping carts, credit card processing and …

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ONLINE ADVERTISING – PODCAST EPISODE #16

Tue, 05 Dec 2006 00:00:00 GMT

Online advertising is the most widely formed use of marketing on the web which generates millions of pounds/dollars of revenue every week

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ADVANCED PAY PER CLICK – PODCAST EPISODE #15

Fri, 17 Nov 2006 00:00:00 GMT

Jeremy talks with Andy about some of the more advance and less used features of Google’s Pay Per Click campaign management system, Adwords

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COMMUNITY WEBSITES – PODCAST EPISODE #14

Thu, 09 Nov 2006 00:00:00 GMT

Daniel Rowles talks with Andy about the effects and uses of community sites, and what this means in practice online

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THE ROLE OF E-LEARNING – POCAST EPISODE #13

Thu, 19 Oct 2006 23:00:00 GMT

Andy talks to Richard Middleton about the role of e-learning in internet marketing

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WEBSITE ACCESSIBILITY – PODCAST EPISODE #12

Sun, 08 Oct 2006 23:00:00 GMT

This week we will be delving into the topic of Accessibility. Being a legal issue Website owners need to be making sure their site …

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YOUR INTERNET MARKETING STRATEGY – PODCAST EPISODE #11

Mon, 02 Oct 2006 23:00:00 GMT

Today Andy and Daniel cover your Internet Marketing Strategy

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THE ROLE OF PODCASTING- EPISODE #10

Sun, 24 Sep 2006 23:00:00 GMT

In this episode, Daniel and Andy examine the role of podcasting in your Internet Marketing strategy

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AFFILIATE MARKETING – PODCAST EPISODE #9

Tue, 12 Sep 2006 23:00:00 GMT

In this episode we will be discussing Affiliate Marketing. Its a topic that is causing a lot of buzz due to its revenue generating …

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AN INTRODUCTION TO PAY PER CLICK (PPC) – EPISODE #8

Tue, 05 Sep 2006 23:00:00 GMT

This week we take at look at the subject of Pay Per Click. PPC can be an excellent means of getting targeted traffic to …

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INTRODUCTION TO ANALYTICS PODCAST EPISODE #7

Tue, 29 Aug 2006 23:00:00 GMT

In this episode we take a look at analytics. What it is. Why its important

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EMAIL MARKETING – PODCAST EPISODE #6

Thu, 24 Aug 2006 23:00:00 GMT

Email marketing offers a cost effective and targeted way of reaching existing and potential new customers

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BUILDING YOUR OWN NEW MEDIA BUSINESS – EPISODE #5

Wed, 16 Aug 2006 23:00:00 GMT

In this episode you will hear advice and tips on building your own New Media business as I talk with Jason Woodford

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QUICK COMMENT FROM ANDY – PODCAST EPISODE #4

Mon, 07 Aug 2006 23:00:00 GMT

Silly old me. I forgot to mention last week that the guys would be away this week. So just a quick apology and comment …

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WEBSITE USABILITY – PODCAST EPISODE #3

Mon, 31 Jul 2006 23:00:00 GMT

This episode includes an introduction and practical tips on web site usability

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SEARCH ENGINE OPTIMISATION – PODCAST EPISODE #2

Sun, 23 Jul 2006 23:00:00 GMT

It’s all about getting more of the right people to visit your website

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AN INTRODUCTION TO ONLINE MARKETING – PODCAST EPISODE #1

Mon, 17 Jul 2006 23:00:00 GMT

A series of tips and practical advice on how to get the best from Internet Marketing. Hosted by Andy White, alongside Daniel Rowles and …

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