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		<title><![CDATA[It's In The Genes]]></title>
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		<itunes:author>The Digital Gene</itunes:author>
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		<itunes:summary><![CDATA[Sharon & Declan are a mum & son team that run a digital agency together called The Digital Gene. In this podcast, they chat with other partnerships that run a business or work together, be it mum & son, husband & wife, best friends, or whatever other combination springs to mind. They ask guests what it's like working together, how they navigate the digital world & more!<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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				<title><![CDATA[It's In The Genes]]></title>
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			<title><![CDATA[#30 - Facebook's Bad Week, Billionaire Bailers & E-Commerce Tips]]></title>
			<itunes:title><![CDATA[#30 - Facebook's Bad Week, Billionaire Bailers & E-Commerce Tips]]></itunes:title>
			<pubDate>Wed, 20 Oct 2021 07:00:00 GMT</pubDate>
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			<description><![CDATA[<p>It&apos;s the best time of the year. Succession season 3 is back.  Once the chat about the best TV show ever is over Sharon &amp; Declan go on to chat about Facebook&apos;s bad week, what they think of tech billionaires flying off to space, virtual GP visits &amp; Sharon shares some e-commerce tips. There are also some more menopause chats as Sharon launches a new hashtag; #notpastmyexpirydate. <br/><br/>Links that inspired our discussion...<br/><br/></p><ul><li><a href='https://impakter.com/whistleblower-reveals-facebook-negligence/'>Facebook&apos;s bad week </a></li><li><a href='https://www.newstatesman.com/long-reads/2021/09/the-spirit-of-the-age-why-the-tech-billionaires-want-to-leave-humanity-behind'>Tech billionaires leaving humanity behind </a></li><li><a href='https://www.bbc.co.uk/news/health-58670560'>Face-to-face GP visits down</a> </li><li><a href='https://developers.google.com/search/docs/advanced/ecommerce/overview?hl=en'>E-commerce tips</a></li></ul><p>It&apos;s Declan&apos;s turn for the business highlight section which features <a href='https://joinmastodon.org/'>Mastadon</a>. They&apos;re challenging the traditional social media platforms by giving &apos;social networking back to you&apos;. <br/><br/>Belly laugh quota: A few! Excitement about the return of Succession helped. <br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>It&apos;s the best time of the year. Succession season 3 is back.  Once the chat about the best TV show ever is over Sharon &amp; Declan go on to chat about Facebook&apos;s bad week, what they think of tech billionaires flying off to space, virtual GP visits &amp; Sharon shares some e-commerce tips. There are also some more menopause chats as Sharon launches a new hashtag; #notpastmyexpirydate. <br/><br/>Links that inspired our discussion...<br/><br/></p><ul><li><a href='https://impakter.com/whistleblower-reveals-facebook-negligence/'>Facebook&apos;s bad week </a></li><li><a href='https://www.newstatesman.com/long-reads/2021/09/the-spirit-of-the-age-why-the-tech-billionaires-want-to-leave-humanity-behind'>Tech billionaires leaving humanity behind </a></li><li><a href='https://www.bbc.co.uk/news/health-58670560'>Face-to-face GP visits down</a> </li><li><a href='https://developers.google.com/search/docs/advanced/ecommerce/overview?hl=en'>E-commerce tips</a></li></ul><p>It&apos;s Declan&apos;s turn for the business highlight section which features <a href='https://joinmastodon.org/'>Mastadon</a>. They&apos;re challenging the traditional social media platforms by giving &apos;social networking back to you&apos;. <br/><br/>Belly laugh quota: A few! Excitement about the return of Succession helped. <br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title><![CDATA[#29 - Mr Bond, Fabulous Strictly & Sir Clive]]></title>
			<itunes:title><![CDATA[#29 - Mr Bond, Fabulous Strictly & Sir Clive]]></itunes:title>
			<pubDate>Tue, 05 Oct 2021 06:00:00 GMT</pubDate>
			<itunes:duration>1:01:35</itunes:duration>
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			<description><![CDATA[<p>Another podcast, another crisis. There&apos;s fuel shortages everywhere! Sharon &amp; Declan discuss how they&apos;re coping before chatting about who should be the new James Bond, Lord of the Rings marathons, the Netflix algorithm,  the EU vs phone chargers, 100-year-olds collaborating with H&amp;M, Sir Clive Sinclair and more. <br/><br/>In the business spotlight segment Sharon highlights <a href='https://snagtights.com/'>snagtights.com</a> who are an inclusive &amp; sustainable clothing brand who believe everyone should be able to have clothes that fit. <br/><br/>Links that inspired our discussion...<br/><br/></p><ul><li><a href='https://bit.ly/3AcDxox'>EU wants all phone chargers to have the same</a> </li><li><a href='https://bit.ly/2YnVsM8'>100 year old fashion icon&apos;s collaboration with H&amp;M</a></li><li><a href='https://www.theguardian.com/technology/2021/sep/16/home-computing-pioneer-sir-clive-sinclair-dies-aged-81'>A homage to Sir Clive Sinclair </a></li></ul><p>Belly laugh quota: Not high. Not low. Somewhere in the middle.  <br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Another podcast, another crisis. There&apos;s fuel shortages everywhere! Sharon &amp; Declan discuss how they&apos;re coping before chatting about who should be the new James Bond, Lord of the Rings marathons, the Netflix algorithm,  the EU vs phone chargers, 100-year-olds collaborating with H&amp;M, Sir Clive Sinclair and more. <br/><br/>In the business spotlight segment Sharon highlights <a href='https://snagtights.com/'>snagtights.com</a> who are an inclusive &amp; sustainable clothing brand who believe everyone should be able to have clothes that fit. <br/><br/>Links that inspired our discussion...<br/><br/></p><ul><li><a href='https://bit.ly/3AcDxox'>EU wants all phone chargers to have the same</a> </li><li><a href='https://bit.ly/2YnVsM8'>100 year old fashion icon&apos;s collaboration with H&amp;M</a></li><li><a href='https://www.theguardian.com/technology/2021/sep/16/home-computing-pioneer-sir-clive-sinclair-dies-aged-81'>A homage to Sir Clive Sinclair </a></li></ul><p>Belly laugh quota: Not high. Not low. Somewhere in the middle.  <br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title><![CDATA[#28 - A New Season, Abba's Return & Shortages Everywhere]]></title>
			<itunes:title><![CDATA[#28 - A New Season, Abba's Return & Shortages Everywhere]]></itunes:title>
			<pubDate>Tue, 21 Sep 2021 21:00:00 GMT</pubDate>
			<itunes:duration>59:12</itunes:duration>
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			<description><![CDATA[<p>New season! After a summer break, Sharon &amp; Declan are back to tell everyone what they&apos;ve been up to. They then go on to discuss Abba&apos;s return, Leeds Digital Festival, why companies house refuse 100&apos;s of names, Scotland&apos;s trial of the 4-day week &amp; supply chain issues leading to shortages everywhere! <br/><br/>In a new business highlight section, Declan talks about how Airbnb are helping to house up to 20,000 Afghan refugees. <br/><br/>Links that inspired our discussion...<br/><br/></p><ul><li><a href='https://news.sky.com/story/abba-voyage-swedish-pop-legends-announce-new-album-and-hologram-stage-show-12397448'>Abba reunion </a></li><li><a href='https://www.bbc.co.uk/news/uk-scotland-scotland-business-58403087'>Scotland to trial 4-day week</a> </li><li><a href='https://www.bbc.co.uk/news/uk-wales-58395976'>Companies house name rejections </a></li><li><a href='https://leedsdigitalfestival.org/events/'>Leeds Digital Festival </a></li></ul><p><br/>Belly laugh quota: Not that high. They&apos;re all in the bloopers for this episode that might get released...eventually.  <br/><br/><br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>New season! After a summer break, Sharon &amp; Declan are back to tell everyone what they&apos;ve been up to. They then go on to discuss Abba&apos;s return, Leeds Digital Festival, why companies house refuse 100&apos;s of names, Scotland&apos;s trial of the 4-day week &amp; supply chain issues leading to shortages everywhere! <br/><br/>In a new business highlight section, Declan talks about how Airbnb are helping to house up to 20,000 Afghan refugees. <br/><br/>Links that inspired our discussion...<br/><br/></p><ul><li><a href='https://news.sky.com/story/abba-voyage-swedish-pop-legends-announce-new-album-and-hologram-stage-show-12397448'>Abba reunion </a></li><li><a href='https://www.bbc.co.uk/news/uk-scotland-scotland-business-58403087'>Scotland to trial 4-day week</a> </li><li><a href='https://www.bbc.co.uk/news/uk-wales-58395976'>Companies house name rejections </a></li><li><a href='https://leedsdigitalfestival.org/events/'>Leeds Digital Festival </a></li></ul><p><br/>Belly laugh quota: Not that high. They&apos;re all in the bloopers for this episode that might get released...eventually.  <br/><br/><br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title><![CDATA[#27 - Space Race, Beach Bods & Chip Shortages]]></title>
			<itunes:title><![CDATA[#27 - Space Race, Beach Bods & Chip Shortages]]></itunes:title>
			<pubDate>Tue, 27 Jul 2021 14:00:00 GMT</pubDate>
			<itunes:duration>1:09:24</itunes:duration>
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			<description><![CDATA[<p>In this episode, Sharon &amp; Declan continue to apprehensively celebrate the lifting of restrictions. They also chat about how Twitter are saying goodbye to fleets, the billionaire space race, the global chip shortage, middle aged business owners, how Gen Z feel pressure for the perfect &apos;beach bod&apos; and much more. This is the last episode before a bit of a summer break and it&apos;s a goodie! The podcast will be back in September. <br/><br/>Links that inspired our discussion...</p><ul><li><a href='https://www.theverge.com/2021/7/14/22577166/twitter-fleets-shuts-down-stories-clone'>Twitter fleets </a></li><li><a href='https://www.bloomberg.com/news/articles/2021-07-16/billionaire-space-race-between-bezos-branson-and-musk-is-just-the-beginning'>Billionaire space race</a></li><li><a href='https://www.linkedin.com/news/story/remote-roles-on-the-rise-across-uk-5091684/'>Remote rolls on the rise in the UK</a></li><li><a href='https://www.theweek.co.uk/news/technology/953362/the-chip-shortage'>Global chip shortage </a></li><li><a href='https://www.theguardian.com/business/2021/jul/11/most-small-business-owners-are-middle-aged-not-cool-kids-the-media-loves'>Middle aged business owners </a></li><li><a href='https://www.menshealth.com/uk/mental-strength/a37075148/gen-z-feel-pressured-to-get-summer-body-ready/'>Gen Z &apos;beach bod&apos; pressure</a></li><li><a href='https://www.thecut.com/2021/07/norwegian-womens-beach-handball-team-fined-for-tiny-shorts.html'>Norwegian women&apos;s handball team</a></li></ul><p>Belly laugh quota: Very high! We finish the season with LOADS of laughs. <br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode, Sharon &amp; Declan continue to apprehensively celebrate the lifting of restrictions. They also chat about how Twitter are saying goodbye to fleets, the billionaire space race, the global chip shortage, middle aged business owners, how Gen Z feel pressure for the perfect &apos;beach bod&apos; and much more. This is the last episode before a bit of a summer break and it&apos;s a goodie! The podcast will be back in September. <br/><br/>Links that inspired our discussion...</p><ul><li><a href='https://www.theverge.com/2021/7/14/22577166/twitter-fleets-shuts-down-stories-clone'>Twitter fleets </a></li><li><a href='https://www.bloomberg.com/news/articles/2021-07-16/billionaire-space-race-between-bezos-branson-and-musk-is-just-the-beginning'>Billionaire space race</a></li><li><a href='https://www.linkedin.com/news/story/remote-roles-on-the-rise-across-uk-5091684/'>Remote rolls on the rise in the UK</a></li><li><a href='https://www.theweek.co.uk/news/technology/953362/the-chip-shortage'>Global chip shortage </a></li><li><a href='https://www.theguardian.com/business/2021/jul/11/most-small-business-owners-are-middle-aged-not-cool-kids-the-media-loves'>Middle aged business owners </a></li><li><a href='https://www.menshealth.com/uk/mental-strength/a37075148/gen-z-feel-pressured-to-get-summer-body-ready/'>Gen Z &apos;beach bod&apos; pressure</a></li><li><a href='https://www.thecut.com/2021/07/norwegian-womens-beach-handball-team-fined-for-tiny-shorts.html'>Norwegian women&apos;s handball team</a></li></ul><p>Belly laugh quota: Very high! We finish the season with LOADS of laughs. <br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
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			<title><![CDATA[#26 - Freedom Day, Sugar Babies & Football Frenzy]]></title>
			<itunes:title><![CDATA[#26 - Freedom Day, Sugar Babies & Football Frenzy]]></itunes:title>
			<pubDate>Tue, 13 Jul 2021 09:00:00 GMT</pubDate>
			<itunes:duration>1:02:53</itunes:duration>
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			<description><![CDATA[<p>In this episode, Sharon &amp; Declan both have strong feelings towards &apos;Freedom Day&apos; and the football although it&apos;s hard to hear their pre-final excitement about Euro 2020 now :( They then both go on to chat about the Succession season 3 trailer, Sharon&apos;s fall out with Instagram, the challenges of running an e-commerce business, older workers and how customers are fed up with the Covid excuse for bad service. <br/><br/>Links that inspired our discussion...<br/><br/></p><ul><li><a href='https://www.mirror.co.uk/money/man-hits-1billion-jackpot-after-24373864?utm_source=facebook.com&amp;utm_medium=social&amp;utm_campaign=mirror_main&amp;fbclid=IwAR2IUX6OTVUwSTHcMHrBzM7Aeo5wjy8fHRu_8Y98vzFCNeSI6mqP-NWayoI'>Running an e-commerce business isn&apos;t easy </a></li><li><a href='https://www.fabafterfifty.co.uk/2021/06/28/more-evidence-to-support-the-value-of-women-over-50-in-the-workplace-the-oxford-astra-zeneca-vaccine-lead-sarah-gilbert/'>Challenging the perception of older workers</a> </li><li><a href='https://www.bbc.co.uk/news/business-57734808'>Customers fed up with Covid excuse for bad service </a></li></ul><p><br/>Belly laugh quota: Fairly high! <br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode, Sharon &amp; Declan both have strong feelings towards &apos;Freedom Day&apos; and the football although it&apos;s hard to hear their pre-final excitement about Euro 2020 now :( They then both go on to chat about the Succession season 3 trailer, Sharon&apos;s fall out with Instagram, the challenges of running an e-commerce business, older workers and how customers are fed up with the Covid excuse for bad service. <br/><br/>Links that inspired our discussion...<br/><br/></p><ul><li><a href='https://www.mirror.co.uk/money/man-hits-1billion-jackpot-after-24373864?utm_source=facebook.com&amp;utm_medium=social&amp;utm_campaign=mirror_main&amp;fbclid=IwAR2IUX6OTVUwSTHcMHrBzM7Aeo5wjy8fHRu_8Y98vzFCNeSI6mqP-NWayoI'>Running an e-commerce business isn&apos;t easy </a></li><li><a href='https://www.fabafterfifty.co.uk/2021/06/28/more-evidence-to-support-the-value-of-women-over-50-in-the-workplace-the-oxford-astra-zeneca-vaccine-lead-sarah-gilbert/'>Challenging the perception of older workers</a> </li><li><a href='https://www.bbc.co.uk/news/business-57734808'>Customers fed up with Covid excuse for bad service </a></li></ul><p><br/>Belly laugh quota: Fairly high! <br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[#25 - LinkedIn Lurkers, Obese Kids & #FreeBritney]]></title>
			<itunes:title><![CDATA[#25 - LinkedIn Lurkers, Obese Kids & #FreeBritney]]></itunes:title>
			<pubDate>Wed, 30 Jun 2021 07:00:00 GMT</pubDate>
			<itunes:duration>1:08:07</itunes:duration>
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			<description><![CDATA[<p>In this episode, Sharon &amp; Declan get candid about self doubt &amp; body image. Sharon also, once again, devotes 5 minutes to a monologue about zombies. They then both go on to chat about how only 1% of LinkedIn users actually post, how the government plan on weighing primary school children and whether tech can help, the #FreeBritney movement &amp; Dutch tulip farmers vs influencers. <br/><br/>In the business bits section they talk about ethics in business and how you retain your values as your business grows. Is there businesses you&apos;d refuse to work with? Do you look at sustainability? Listen for Sharon &amp; Declan&apos;s answers. <br/><br/><br/>Links that inspired our discussion...<br/><br/></p><ul><li><a href='https://kinsta.com/blog/linkedin-statistics/#:~:text=This%20means%20that%20only%20about,most%20credible%20source%20of%20content.'>Only 1% of LinkedIn users post</a></li><li><a href='https://news.sky.com/story/it-is-damaging-for-a-young-person-parents-call-for-weighing-children-at-school-to-be-scrapped-12344297'>Weighing primary school children </a></li><li><a href='https://www.bbc.co.uk/news/world-us-canada-57586405'>#FreeBritney Movement</a></li><li><a href='https://www.businessinsider.com/dutch-farmers-protecting-tulip-fields-from-instagram-users-2019-4?r=US&amp;IR=T'>Dutch Farmers Vs Influencers</a></li></ul><p><br/><br/>Belly laugh quota: The talk of &apos;bits&apos; makes this episode quite high<br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode, Sharon &amp; Declan get candid about self doubt &amp; body image. Sharon also, once again, devotes 5 minutes to a monologue about zombies. They then both go on to chat about how only 1% of LinkedIn users actually post, how the government plan on weighing primary school children and whether tech can help, the #FreeBritney movement &amp; Dutch tulip farmers vs influencers. <br/><br/>In the business bits section they talk about ethics in business and how you retain your values as your business grows. Is there businesses you&apos;d refuse to work with? Do you look at sustainability? Listen for Sharon &amp; Declan&apos;s answers. <br/><br/><br/>Links that inspired our discussion...<br/><br/></p><ul><li><a href='https://kinsta.com/blog/linkedin-statistics/#:~:text=This%20means%20that%20only%20about,most%20credible%20source%20of%20content.'>Only 1% of LinkedIn users post</a></li><li><a href='https://news.sky.com/story/it-is-damaging-for-a-young-person-parents-call-for-weighing-children-at-school-to-be-scrapped-12344297'>Weighing primary school children </a></li><li><a href='https://www.bbc.co.uk/news/world-us-canada-57586405'>#FreeBritney Movement</a></li><li><a href='https://www.businessinsider.com/dutch-farmers-protecting-tulip-fields-from-instagram-users-2019-4?r=US&amp;IR=T'>Dutch Farmers Vs Influencers</a></li></ul><p><br/><br/>Belly laugh quota: The talk of &apos;bits&apos; makes this episode quite high<br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title><![CDATA[#24 - Web Breakdown, Porn Addicts & #ThankfulForDigital]]></title>
			<itunes:title><![CDATA[#24 - Web Breakdown, Porn Addicts & #ThankfulForDigital]]></itunes:title>
			<pubDate>Wed, 16 Jun 2021 07:00:00 GMT</pubDate>
			<itunes:duration>1:02:39</itunes:duration>
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			<description><![CDATA[<p>In this episode, Sharon &amp; Declan continue to enjoy life getting a bit more &apos;back to normal&apos;. They also chat about the major web outage that affected 100&apos;s of news websites, they pretend to be shocked about an Ofcom article detailing the UK&apos;s shift to online during the pandemic, the traffic light/holiday system and swearing. They also have thoughtful discussions on the pornification of society &amp; more on gender after the previous episode. <br/><br/>Links that inspired our discussion...</p><ul><li><a href='https://www.bbc.co.uk/news/technology-57399628'>Major web outage</a></li><li><a href='https://www.bbc.co.uk/news/technology-57383998'>Pandemic accelerated UK&apos;s shift to online, Ofcom</a></li><li><a href='https://www.theweek.co.uk/news/uk-news/953103/is-the-holiday-traffic-light-system-dead'>Traffic light system for holiday</a>s</li><li><a href='https://www.theguardian.com/science/2021/jun/10/swearing-on-rise-but-parents-still-dont-want-kids-hearing-it-report-finds'>Attitudes toward swearing </a></li><li><a href='https://www.huffpost.com/entry/how-to-tell-your-parents-that-gender-pronouns-matter_b_59e06123e4b003f928d5e5c1'>Gender - a guide on how to tell parents</a></li></ul><p>Belly laugh quota: Pretty low even with all the porn talk. Disappointing<br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! <br/><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode, Sharon &amp; Declan continue to enjoy life getting a bit more &apos;back to normal&apos;. They also chat about the major web outage that affected 100&apos;s of news websites, they pretend to be shocked about an Ofcom article detailing the UK&apos;s shift to online during the pandemic, the traffic light/holiday system and swearing. They also have thoughtful discussions on the pornification of society &amp; more on gender after the previous episode. <br/><br/>Links that inspired our discussion...</p><ul><li><a href='https://www.bbc.co.uk/news/technology-57399628'>Major web outage</a></li><li><a href='https://www.bbc.co.uk/news/technology-57383998'>Pandemic accelerated UK&apos;s shift to online, Ofcom</a></li><li><a href='https://www.theweek.co.uk/news/uk-news/953103/is-the-holiday-traffic-light-system-dead'>Traffic light system for holiday</a>s</li><li><a href='https://www.theguardian.com/science/2021/jun/10/swearing-on-rise-but-parents-still-dont-want-kids-hearing-it-report-finds'>Attitudes toward swearing </a></li><li><a href='https://www.huffpost.com/entry/how-to-tell-your-parents-that-gender-pronouns-matter_b_59e06123e4b003f928d5e5c1'>Gender - a guide on how to tell parents</a></li></ul><p>Belly laugh quota: Pretty low even with all the porn talk. Disappointing<br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! <br/><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title><![CDATA[#23 - Parmo Munchers, James Bezos & Climate Conscious]]></title>
			<itunes:title><![CDATA[#23 - Parmo Munchers, James Bezos & Climate Conscious]]></itunes:title>
			<pubDate>Wed, 02 Jun 2021 09:00:00 GMT</pubDate>
			<itunes:duration>1:00:35</itunes:duration>
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			<description><![CDATA[<p>In this episode, Sharon &amp; Declan  have a good chat about how life is starting to feel a lot more normal again after Declan&apos;s trip to London. They go on to chat about the Shell carbon emissions court ruling and what it might mean for business, Instagram letting users hide likes, Amazon buying the movie studio MGM, how Air BnB is taking on long term letting &amp; Britain&apos;s youngest billionaire. <br/><br/>There&apos;s no &apos;business bits&apos; section as the episode was going on for too long. There is however a conversation about pronouns as both Instagram &amp; LinkedIn introduce the profile feature. <br/><br/>If you don&apos;t know what a parmo is, Google it! <br/><br/>Links that inspired our discussion...<br/><br/></p><ul><li><a href='https://www.theguardian.com/business/2021/may/26/court-orders-royal-dutch-shell-to-cut-carbon-emissions-by-45-by-2030'>Shell court ruling </a></li><li><a href='https://www.bbc.co.uk/news/technology-57254488'>Instagram letting users hide likes </a></li><li><a href='https://www.bbc.co.uk/news/business-57249849'>Amazon buys Hollywood studio </a></li><li><a href='https://www.theverge.com/2021/5/26/22453150/airbnb-ceo-brian-chesky-interview-host-rentals-long-term'>Air BnB CEO wants to replace landlords </a></li><li><a href='https://www.mirror.co.uk/money/man-26-becomes-uks-youngest-24170795'>Youngest UK billionaire for Hopin </a></li></ul><p><br/>Belly laugh quota: Middle of the road<br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! <br/><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode, Sharon &amp; Declan  have a good chat about how life is starting to feel a lot more normal again after Declan&apos;s trip to London. They go on to chat about the Shell carbon emissions court ruling and what it might mean for business, Instagram letting users hide likes, Amazon buying the movie studio MGM, how Air BnB is taking on long term letting &amp; Britain&apos;s youngest billionaire. <br/><br/>There&apos;s no &apos;business bits&apos; section as the episode was going on for too long. There is however a conversation about pronouns as both Instagram &amp; LinkedIn introduce the profile feature. <br/><br/>If you don&apos;t know what a parmo is, Google it! <br/><br/>Links that inspired our discussion...<br/><br/></p><ul><li><a href='https://www.theguardian.com/business/2021/may/26/court-orders-royal-dutch-shell-to-cut-carbon-emissions-by-45-by-2030'>Shell court ruling </a></li><li><a href='https://www.bbc.co.uk/news/technology-57254488'>Instagram letting users hide likes </a></li><li><a href='https://www.bbc.co.uk/news/business-57249849'>Amazon buys Hollywood studio </a></li><li><a href='https://www.theverge.com/2021/5/26/22453150/airbnb-ceo-brian-chesky-interview-host-rentals-long-term'>Air BnB CEO wants to replace landlords </a></li><li><a href='https://www.mirror.co.uk/money/man-26-becomes-uks-youngest-24170795'>Youngest UK billionaire for Hopin </a></li></ul><p><br/>Belly laugh quota: Middle of the road<br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! <br/><br/><br/></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title><![CDATA[#22 - Good Web, Hugs Are Back & Workplace Mental Health]]></title>
			<itunes:title><![CDATA[#22 - Good Web, Hugs Are Back & Workplace Mental Health]]></itunes:title>
			<pubDate>Thu, 20 May 2021 07:00:00 GMT</pubDate>
			<itunes:duration>1:01:23</itunes:duration>
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			<description><![CDATA[<p>In this episode, Sharon &amp; Declan have different reactions to the comeback of hugs. They go on to chat about London centric industries, core web vitals, the NHS Covid app (again), Monzo&apos;s pregnancy loss policy &amp; how women over 50 are having a moment.  <br/><br/>They then recognise Mental Health Awareness week by discussing an article on teens, tech and the link with mental health as well as talking about it in the &apos;biz bits&apos; section. They discuss their different approaches to mental health in the workplace, the importance of talking and what each of them do to improve their mental health. <br/><br/>There&apos;s also a bit of a trigger warning with this episode as they mental health issues in some detail. If you need help &amp; support please contact <a href='https://www.samaritans.org/'>Samaritans.</a><br/> <br/>Links that inspired our discussion...<br/><br/></p><ul><li><a href='https://metro.co.uk/2021/05/05/ant-and-dec-speak-out-against-london-centric-tv-industry-14524905/'>London centric TV industry </a></li><li><a href='https://www.searchenginejournal.com/google-core-web-vitals-ranking-signals/387142/#close'>Core ranking web vitals </a></li><li><a href='https://www.forbes.com/sites/knowyourvalue/2021/04/11/woman-over-50-are-having-a-moment/?sh=383f82765816'>Women aged 50 and over having a moment</a> </li><li><a href='https://www.bbc.co.uk/news/technology-56970368'>Teens, tech and mental health </a></li><li><a href='https://www.theguardian.com/society/2021/may/10/monzo-bank-to-offer-employees-paid-leave-after-pregnancy-loss'>Monzo&apos;s pregnancy loss policy </a></li></ul><p><br/>Belly laugh quota: Highish. It&apos;s get silly as Sharon says she &apos;gives good web&apos;. <br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode, Sharon &amp; Declan have different reactions to the comeback of hugs. They go on to chat about London centric industries, core web vitals, the NHS Covid app (again), Monzo&apos;s pregnancy loss policy &amp; how women over 50 are having a moment.  <br/><br/>They then recognise Mental Health Awareness week by discussing an article on teens, tech and the link with mental health as well as talking about it in the &apos;biz bits&apos; section. They discuss their different approaches to mental health in the workplace, the importance of talking and what each of them do to improve their mental health. <br/><br/>There&apos;s also a bit of a trigger warning with this episode as they mental health issues in some detail. If you need help &amp; support please contact <a href='https://www.samaritans.org/'>Samaritans.</a><br/> <br/>Links that inspired our discussion...<br/><br/></p><ul><li><a href='https://metro.co.uk/2021/05/05/ant-and-dec-speak-out-against-london-centric-tv-industry-14524905/'>London centric TV industry </a></li><li><a href='https://www.searchenginejournal.com/google-core-web-vitals-ranking-signals/387142/#close'>Core ranking web vitals </a></li><li><a href='https://www.forbes.com/sites/knowyourvalue/2021/04/11/woman-over-50-are-having-a-moment/?sh=383f82765816'>Women aged 50 and over having a moment</a> </li><li><a href='https://www.bbc.co.uk/news/technology-56970368'>Teens, tech and mental health </a></li><li><a href='https://www.theguardian.com/society/2021/may/10/monzo-bank-to-offer-employees-paid-leave-after-pregnancy-loss'>Monzo&apos;s pregnancy loss policy </a></li></ul><p><br/>Belly laugh quota: Highish. It&apos;s get silly as Sharon says she &apos;gives good web&apos;. <br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title><![CDATA[#21 - Caterpillar Wars, UX Skills & Networking Fails]]></title>
			<itunes:title><![CDATA[#21 - Caterpillar Wars, UX Skills & Networking Fails]]></itunes:title>
			<pubDate>Tue, 27 Apr 2021 07:00:00 GMT</pubDate>
			<itunes:duration>1:03:02</itunes:duration>
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			<description><![CDATA[<p>In this episode Sharon &amp; Declan are feeling amazing after both having their hair, brows &amp; nails done. They then go on to talk about the end of The Digital Gene&apos;s financial year, the war of the caterpillars including how Aldi are much better at reactive marketing than Marks &amp; Spencer, how UX design is an &apos;in demand&apos; skill, how data &amp; AI can save our high streets and touch on the latest Apple conference. <br/><br/>In the new &apos;business bits&apos; section Sharon &amp; Declan discuss networking and their respective relationships with it. What does it actually mean, how do you find your tribe and is it necessary to succeed?  There&apos;s also a couple of funny anecdotes. <br/><br/>Links that inspired our discussion...<br/><br/></p><ul><li><a href='https://www.bbc.co.uk/news/business-56812445'>War of the caterpillars </a></li><li><a href='https://business.linkedin.com/talent-solutions/blog/trends-and-research/2020/most-in-demand-hard-and-soft-skills'>UX Design is an &apos;in demand&apos; skill </a></li><li><a href='https://www.linkedin.com/pulse/how-can-data-ai-save-future-high-street-peter-denby/'>How data &amp; AI could save the high street</a></li><li><a href='https://news.sky.com/story/airtags-lead-the-line-up-of-new-products-at-first-apple-event-of-2021-12282340'>Apple conference</a></li></ul><p><br/>Belly laugh quota: Fairly high! <br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode Sharon &amp; Declan are feeling amazing after both having their hair, brows &amp; nails done. They then go on to talk about the end of The Digital Gene&apos;s financial year, the war of the caterpillars including how Aldi are much better at reactive marketing than Marks &amp; Spencer, how UX design is an &apos;in demand&apos; skill, how data &amp; AI can save our high streets and touch on the latest Apple conference. <br/><br/>In the new &apos;business bits&apos; section Sharon &amp; Declan discuss networking and their respective relationships with it. What does it actually mean, how do you find your tribe and is it necessary to succeed?  There&apos;s also a couple of funny anecdotes. <br/><br/>Links that inspired our discussion...<br/><br/></p><ul><li><a href='https://www.bbc.co.uk/news/business-56812445'>War of the caterpillars </a></li><li><a href='https://business.linkedin.com/talent-solutions/blog/trends-and-research/2020/most-in-demand-hard-and-soft-skills'>UX Design is an &apos;in demand&apos; skill </a></li><li><a href='https://www.linkedin.com/pulse/how-can-data-ai-save-future-high-street-peter-denby/'>How data &amp; AI could save the high street</a></li><li><a href='https://news.sky.com/story/airtags-lead-the-line-up-of-new-products-at-first-apple-event-of-2021-12282340'>Apple conference</a></li></ul><p><br/>Belly laugh quota: Fairly high! <br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title><![CDATA[#20 - Seaspiracy, Rich CEOs & Prince Phillip]]></title>
			<itunes:title><![CDATA[#20 - Seaspiracy, Rich CEOs & Prince Phillip]]></itunes:title>
			<pubDate>Tue, 13 Apr 2021 07:00:00 GMT</pubDate>
			<itunes:duration>1:09:41</itunes:duration>
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			<description><![CDATA[<p>In this episode, Sharon &amp; Declan cover so much. They start with post-lockdown diets and then go on to chat about the death of Prince Phillip, the Oxford/AstraZeneca vaccine updates, Seaspiracy, The Circle, the Bet 365 boss and her huge salary &amp; hybrid working. There&apos;s also a new section that Declan is calling, for now, &apos;business bits&apos;. For this episode they discuss The Digital Gene&apos;s first hire and how to build a culture in a remote world. <br/><br/>There is also probably one of the best examples of how they both digress in conversations as a chat about the Bet365 boss leads to a discussion on the best primary school songs. <br/><br/>Links that inspired our discussion...</p><ul><li><a href='https://www.theguardian.com/commentisfree/2021/apr/07/seaspiracy-earth-oceans-destruction-industrial-fishing'>Seapiracy</a></li><li><a href='https://inews.co.uk/news/business/bet365-boss-paid-almost-500m-largest-ever-paydays-for-ftse-100-ceo-937844'>Bet 365 boss</a></li><li><a href='https://www.bbc.co.uk/news/business-56331654'>Hybrid working</a></li></ul><p><br/>Belly laugh quota: Middle of the road<br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode, Sharon &amp; Declan cover so much. They start with post-lockdown diets and then go on to chat about the death of Prince Phillip, the Oxford/AstraZeneca vaccine updates, Seaspiracy, The Circle, the Bet 365 boss and her huge salary &amp; hybrid working. There&apos;s also a new section that Declan is calling, for now, &apos;business bits&apos;. For this episode they discuss The Digital Gene&apos;s first hire and how to build a culture in a remote world. <br/><br/>There is also probably one of the best examples of how they both digress in conversations as a chat about the Bet365 boss leads to a discussion on the best primary school songs. <br/><br/>Links that inspired our discussion...</p><ul><li><a href='https://www.theguardian.com/commentisfree/2021/apr/07/seaspiracy-earth-oceans-destruction-industrial-fishing'>Seapiracy</a></li><li><a href='https://inews.co.uk/news/business/bet365-boss-paid-almost-500m-largest-ever-paydays-for-ftse-100-ceo-937844'>Bet 365 boss</a></li><li><a href='https://www.bbc.co.uk/news/business-56331654'>Hybrid working</a></li></ul><p><br/>Belly laugh quota: Middle of the road<br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title><![CDATA[#19 - Vaccinated, Caroline Flack & Census 2021]]></title>
			<itunes:title><![CDATA[#19 - Vaccinated, Caroline Flack & Census 2021]]></itunes:title>
			<pubDate>Wed, 31 Mar 2021 07:00:00 GMT</pubDate>
			<itunes:duration>1:05:36</itunes:duration>
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			<description><![CDATA[<p>In this episode, Sharon &amp; Declan start by celebrating their vaccinations! One step closer to normality. They go on to chat about Census 2021, the Caroline Flack documentary and how we can stop social media having such a detrimental affect on our mental health,  new trends in online shopping including the new valuation of Stripe and the Microsoft exchange email hack. They also touch on digital clothes again from the previous episode after Gucci released virtual trainers.<br/><br/>There&apos;s also a bit of a trigger warning with this episode as they discuss suicide, depression and mental health in some detail. If you need help &amp; support please contact <a href='https://www.samaritans.org/'>Samaritans.</a> <br/> <br/>Links that inspired our discussion...<br/><br/></p><ul><li><a href='https://www.bbc.co.uk/news/entertainment-arts-56440502'>Caroline Flack documentary </a></li><li><a href='https://natwestbusinesshub.com/campaigns/retail-economics-report-ten-retail-and-leisure-trends-for-2021/retail-report-campaign-collection/online-retailers-tap-into-new-shopping-habits'>New online shopping trends</a></li><li><a href='https://www.bloomberg.com/news/articles/2021-03-14/stripe-raises-600-million-valuing-company-at-95-billion'>Stripe Valuation </a></li><li><a href='https://www.bbc.co.uk/news/technology-56365372'>Exchange email hack</a></li></ul><p><br/>Belly laugh quota: Quite high. Especially in the last few minutes! <br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode, Sharon &amp; Declan start by celebrating their vaccinations! One step closer to normality. They go on to chat about Census 2021, the Caroline Flack documentary and how we can stop social media having such a detrimental affect on our mental health,  new trends in online shopping including the new valuation of Stripe and the Microsoft exchange email hack. They also touch on digital clothes again from the previous episode after Gucci released virtual trainers.<br/><br/>There&apos;s also a bit of a trigger warning with this episode as they discuss suicide, depression and mental health in some detail. If you need help &amp; support please contact <a href='https://www.samaritans.org/'>Samaritans.</a> <br/> <br/>Links that inspired our discussion...<br/><br/></p><ul><li><a href='https://www.bbc.co.uk/news/entertainment-arts-56440502'>Caroline Flack documentary </a></li><li><a href='https://natwestbusinesshub.com/campaigns/retail-economics-report-ten-retail-and-leisure-trends-for-2021/retail-report-campaign-collection/online-retailers-tap-into-new-shopping-habits'>New online shopping trends</a></li><li><a href='https://www.bloomberg.com/news/articles/2021-03-14/stripe-raises-600-million-valuing-company-at-95-billion'>Stripe Valuation </a></li><li><a href='https://www.bbc.co.uk/news/technology-56365372'>Exchange email hack</a></li></ul><p><br/>Belly laugh quota: Quite high. Especially in the last few minutes! <br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title><![CDATA[#18 - Royal Disaster, Patriarchal Culture & Digital Clothes]]></title>
			<itunes:title><![CDATA[#18 - Royal Disaster, Patriarchal Culture & Digital Clothes]]></itunes:title>
			<pubDate>Tue, 16 Mar 2021 08:00:00 GMT</pubDate>
			<itunes:duration>1:08:02</itunes:duration>
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			<description><![CDATA[<p>In this episode, Sharon &amp; Declan start with a celebration as Sharon has been nominated for a <em>Women in Digital </em> award.  They then go on to chat about the Meghan &amp; Harry interview and how a royal scandal plays out in the digital age, digital clothes, the failure of the UK&apos;s Track &amp; Trace system and zombies.  A discussion about Burger King&apos;s International Women&apos;s Day advert leads onto an insightful chat about women&apos;s rights, the patriarchal society we live in and how men can help change society. <br/><br/>This episode was recorded before the <em>Reclaim Our Streets</em> movement picked up traction over the weekend.<br/><br/>Links that inspired our discussion...<br/><br/></p><ul><li><a href='https://www.bbc.co.uk/news/uk-56340451'>Meghan &amp; Harry Oprah interview</a></li><li><a href='https://www.unilad.co.uk/viral/burger-king-slammed-for-inappropriate-international-womens-day-tweet/'>Burger King advert </a></li><li><a href='https://www.bbc.co.uk/news/av/technology-56264555'>Digital Clothes</a></li><li><a href='https://news.sky.com/story/covid-19-test-and-trace-now-working-really-really-well-says-serco-boss-12219905'>Track &amp; Trace failure</a></li><li><a href='https://www.indy100.com/offbeat/cdc-zombie-apocalypse-b1812912?utm_content=Echobox&amp;utm_medium=Social&amp;utm_source=Twitter#Echobox=1614947138'>Zombies</a></li></ul><p> <br/>Belly laugh quota: Middle of the road <br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode, Sharon &amp; Declan start with a celebration as Sharon has been nominated for a <em>Women in Digital </em> award.  They then go on to chat about the Meghan &amp; Harry interview and how a royal scandal plays out in the digital age, digital clothes, the failure of the UK&apos;s Track &amp; Trace system and zombies.  A discussion about Burger King&apos;s International Women&apos;s Day advert leads onto an insightful chat about women&apos;s rights, the patriarchal society we live in and how men can help change society. <br/><br/>This episode was recorded before the <em>Reclaim Our Streets</em> movement picked up traction over the weekend.<br/><br/>Links that inspired our discussion...<br/><br/></p><ul><li><a href='https://www.bbc.co.uk/news/uk-56340451'>Meghan &amp; Harry Oprah interview</a></li><li><a href='https://www.unilad.co.uk/viral/burger-king-slammed-for-inappropriate-international-womens-day-tweet/'>Burger King advert </a></li><li><a href='https://www.bbc.co.uk/news/av/technology-56264555'>Digital Clothes</a></li><li><a href='https://news.sky.com/story/covid-19-test-and-trace-now-working-really-really-well-says-serco-boss-12219905'>Track &amp; Trace failure</a></li><li><a href='https://www.indy100.com/offbeat/cdc-zombie-apocalypse-b1812912?utm_content=Echobox&amp;utm_medium=Social&amp;utm_source=Twitter#Echobox=1614947138'>Zombies</a></li></ul><p> <br/>Belly laugh quota: Middle of the road <br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title><![CDATA[#17 - Lockdown Roadmap, Dinosaurs & Fake News]]></title>
			<itunes:title><![CDATA[#17 - Lockdown Roadmap, Dinosaurs & Fake News]]></itunes:title>
			<pubDate>Tue, 02 Mar 2021 08:00:00 GMT</pubDate>
			<itunes:duration>1:08:30</itunes:duration>
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			<description><![CDATA[<p>In this episode, Sharon &amp; Declan feel very thankful for the lockdown roadmap and get excited for a better summer hopefully coming this year. They nearly didn&apos;t record as they felt they had nothing to talk about but the news kept on giving. They talk about the Facebook vs Australia news row and what it means for big tech, the court&apos;s Uber ruling, women on boards, the future of office space &amp; spy emails.  <br/><br/>Sharon also shares an anecdote on how she thinks she&apos;s related to Jesus.  <br/><br/>Links that inspired our discussion...<br/><br/></p><ul><li><a href='https://www.theguardian.com/media/2021/feb/23/facebook-reverses-australia-news-ban-after-government-makes-media-code-amendments'>Facebook &amp; Australia news outlet row</a> </li><li><a href='https://www.ft.com/content/fa86829e-1eb1-4cb2-b92f-482110a752cd'>Uber Ruling</a> - FT article so many be behind a pay wall</li><li><a href='https://news.sky.com/story/all-male-ftse-boards-extinct-as-review-marks-progress-12227067'>Women on boards</a></li><li><a href='https://www.independent.co.uk/news/business/hsbc-office-space-cuts-profits-b1806634.html'>HSBC&apos;s Office Space</a></li><li><a href='https://www.bbc.co.uk/news/business-56192048'>Goldman Sachs Office Space</a></li><li><a href='https://www.bbc.co.uk/news/technology-56071437'>Spy emails</a></li></ul><p>Belly laugh quota: Pretty low. Disappointing. <br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode, Sharon &amp; Declan feel very thankful for the lockdown roadmap and get excited for a better summer hopefully coming this year. They nearly didn&apos;t record as they felt they had nothing to talk about but the news kept on giving. They talk about the Facebook vs Australia news row and what it means for big tech, the court&apos;s Uber ruling, women on boards, the future of office space &amp; spy emails.  <br/><br/>Sharon also shares an anecdote on how she thinks she&apos;s related to Jesus.  <br/><br/>Links that inspired our discussion...<br/><br/></p><ul><li><a href='https://www.theguardian.com/media/2021/feb/23/facebook-reverses-australia-news-ban-after-government-makes-media-code-amendments'>Facebook &amp; Australia news outlet row</a> </li><li><a href='https://www.ft.com/content/fa86829e-1eb1-4cb2-b92f-482110a752cd'>Uber Ruling</a> - FT article so many be behind a pay wall</li><li><a href='https://news.sky.com/story/all-male-ftse-boards-extinct-as-review-marks-progress-12227067'>Women on boards</a></li><li><a href='https://www.independent.co.uk/news/business/hsbc-office-space-cuts-profits-b1806634.html'>HSBC&apos;s Office Space</a></li><li><a href='https://www.bbc.co.uk/news/business-56192048'>Goldman Sachs Office Space</a></li><li><a href='https://www.bbc.co.uk/news/technology-56071437'>Spy emails</a></li></ul><p>Belly laugh quota: Pretty low. Disappointing. <br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title><![CDATA[#16 - Zoom Fails, Captain Tom & Sexist Adverts]]></title>
			<itunes:title><![CDATA[#16 - Zoom Fails, Captain Tom & Sexist Adverts]]></itunes:title>
			<pubDate>Wed, 17 Feb 2021 08:00:00 GMT</pubDate>
			<itunes:duration>59:24</itunes:duration>
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			<description><![CDATA[<p>In this episode, Sharon &amp; Declan are both going through it with this 3rd lockdown just like everyone else. They chat about the death of Sir Captain Tom and what it means for the public mood of the country right now. They also discuss &apos;over 45&apos;s&apos; wanting to up skill digitally, sexist coronavirus adverts and immunity passports/apps. <br/><br/>There&apos;s also quite a few family anecdotes as well as them chatting about any zoom fails inspired by the now viral Handforth Parish Council meeting. <br/><br/>You can refer to them both as Madonna &amp; Brad Pitt from now on.  <br/><br/>Links that inspired our discussion...<br/><br/></p><ul><li><a href='https://news.microsoft.com/en-gb/2021/01/26/pandemic-pressure-sees-one-in-four-over-45s-considering-career-change/'>Over-45&apos;s wanting to up skill digitally</a></li><li><a href='https://www.bbc.com/news/uk-england-beds-bucks-herts-55881753'>Sir Captain Tom&apos;s death</a></li><li><a href='https://www.theguardian.com/uk-news/2021/jan/28/no-10-pulls-sexist-covid-ad-showing-all-chores-done-by-women?CMP=fb_gu&amp;utm_medium=Social&amp;utm_source=Facebook&amp;fbclid=IwAR0jrMAy2kMjBs25m_n3LPngY1D6U2YyVPApsMdq6fS3JLBGCTRTi3g6SSM#Echobox=1611912078'>Sexist Covid-19 adverts</a></li><li><a href='https://news.sky.com/story/covid-19-immunity-passport-options-investigated-by-ministers-ahead-of-summer-12209240'>Immunity passports</a></li></ul><p><br/>Belly laugh quota: Fairly high. We were in need for a cheer up! <br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode, Sharon &amp; Declan are both going through it with this 3rd lockdown just like everyone else. They chat about the death of Sir Captain Tom and what it means for the public mood of the country right now. They also discuss &apos;over 45&apos;s&apos; wanting to up skill digitally, sexist coronavirus adverts and immunity passports/apps. <br/><br/>There&apos;s also quite a few family anecdotes as well as them chatting about any zoom fails inspired by the now viral Handforth Parish Council meeting. <br/><br/>You can refer to them both as Madonna &amp; Brad Pitt from now on.  <br/><br/>Links that inspired our discussion...<br/><br/></p><ul><li><a href='https://news.microsoft.com/en-gb/2021/01/26/pandemic-pressure-sees-one-in-four-over-45s-considering-career-change/'>Over-45&apos;s wanting to up skill digitally</a></li><li><a href='https://www.bbc.com/news/uk-england-beds-bucks-herts-55881753'>Sir Captain Tom&apos;s death</a></li><li><a href='https://www.theguardian.com/uk-news/2021/jan/28/no-10-pulls-sexist-covid-ad-showing-all-chores-done-by-women?CMP=fb_gu&amp;utm_medium=Social&amp;utm_source=Facebook&amp;fbclid=IwAR0jrMAy2kMjBs25m_n3LPngY1D6U2YyVPApsMdq6fS3JLBGCTRTi3g6SSM#Echobox=1611912078'>Sexist Covid-19 adverts</a></li><li><a href='https://news.sky.com/story/covid-19-immunity-passport-options-investigated-by-ministers-ahead-of-summer-12209240'>Immunity passports</a></li></ul><p><br/>Belly laugh quota: Fairly high. We were in need for a cheer up! <br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
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			<title><![CDATA[#15 - Dubai Influencers, Birdwatching & It's A Sin]]></title>
			<itunes:title><![CDATA[#15 - Dubai Influencers, Birdwatching & It's A Sin]]></itunes:title>
			<pubDate>Mon, 01 Feb 2021 08:00:00 GMT</pubDate>
			<itunes:duration>1:02:25</itunes:duration>
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			<description><![CDATA[<p>In this episode, Sharon &amp; Declan have a profound conversation about the HIV epidemic having both watched the new Channel 4 show, It&apos;s A Sin. They also discuss the &apos;influencers in Dubai&apos; debate, birdwatching on Twitter and the Clubhouse App. There&apos;s a bit of a follow up on the previous episode&apos;s chat about Primark&apos;s online strategy, too. <br/><br/>Links that inspired our discussion...</p><ul><li><a href=' https://www.theguardian.com/media/2021/jan/14/covid-uk-influencers-scramble-to-justify-exotic-getaways'>Dubai Influencers</a></li><li><a href='https://www.fastcompany.com/90598070/twitter-birdwatch-misinformation-risks'>Twitter, Birdwatching &amp; misinformation</a></li><li><a href='https://theconversation.com/fashion-retailer-primark-is-refusing-to-sell-online-heres-why-it-is-right-to-do-so-153511'>Primark’s online strategy</a></li><li><a href=' https://www.socialmediaexaminer.com/clubhouse-app-how-to-get-started/'>Clubhouse app</a></li></ul><p>Belly laugh quota: Middling. We&apos;re taking ourselves too seriously in this lockdown. <br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode, Sharon &amp; Declan have a profound conversation about the HIV epidemic having both watched the new Channel 4 show, It&apos;s A Sin. They also discuss the &apos;influencers in Dubai&apos; debate, birdwatching on Twitter and the Clubhouse App. There&apos;s a bit of a follow up on the previous episode&apos;s chat about Primark&apos;s online strategy, too. <br/><br/>Links that inspired our discussion...</p><ul><li><a href=' https://www.theguardian.com/media/2021/jan/14/covid-uk-influencers-scramble-to-justify-exotic-getaways'>Dubai Influencers</a></li><li><a href='https://www.fastcompany.com/90598070/twitter-birdwatch-misinformation-risks'>Twitter, Birdwatching &amp; misinformation</a></li><li><a href='https://theconversation.com/fashion-retailer-primark-is-refusing-to-sell-online-heres-why-it-is-right-to-do-so-153511'>Primark’s online strategy</a></li><li><a href=' https://www.socialmediaexaminer.com/clubhouse-app-how-to-get-started/'>Clubhouse app</a></li></ul><p>Belly laugh quota: Middling. We&apos;re taking ourselves too seriously in this lockdown. <br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title><![CDATA[#14 - Lockdown Boredom, Stubborn Primark & Smart Pillows]]></title>
			<itunes:title><![CDATA[#14 - Lockdown Boredom, Stubborn Primark & Smart Pillows]]></itunes:title>
			<pubDate>Wed, 20 Jan 2021 11:00:00 GMT</pubDate>
			<itunes:duration>1:06:51</itunes:duration>
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			<description><![CDATA[<p>In this episode, Sharon &amp; Declan have lockdown boredom. They spend the first few minutes giving some TV recommendations to get you through lockdown 3.0 including RuPaul&apos;s Drag Race UK, Servant, Wandavision, Surviving Death, Discovery of Witches &amp; more. Declan is also refusing to put anymore weight on in this lockdown. <br/><br/>They also discuss Primark&apos;s refusal to embrace online, Donald Trump&apos;s permanent suspension from Twitter and what it means for social platforms, smart pillows &amp; how Google&apos;s products can improve and adapt to lockdown life. <br/><br/>Links that inspired our discussion...</p><ul><li>Primark’s refusal to embrace online - <a href='https://www.bbc.co.uk/news/business-55661741'>https://www.bbc.co.uk/news/business-55661741</a></li><li>CES tech expo - Smart pillows - <a href='https://www.bbc.co.uk/news/av/technology-55667708'>https://www.bbc.co.uk/news/av/technology-55667708</a></li></ul><p>Belly laugh quota: It gets really daft in the last few minutes! <br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode, Sharon &amp; Declan have lockdown boredom. They spend the first few minutes giving some TV recommendations to get you through lockdown 3.0 including RuPaul&apos;s Drag Race UK, Servant, Wandavision, Surviving Death, Discovery of Witches &amp; more. Declan is also refusing to put anymore weight on in this lockdown. <br/><br/>They also discuss Primark&apos;s refusal to embrace online, Donald Trump&apos;s permanent suspension from Twitter and what it means for social platforms, smart pillows &amp; how Google&apos;s products can improve and adapt to lockdown life. <br/><br/>Links that inspired our discussion...</p><ul><li>Primark’s refusal to embrace online - <a href='https://www.bbc.co.uk/news/business-55661741'>https://www.bbc.co.uk/news/business-55661741</a></li><li>CES tech expo - Smart pillows - <a href='https://www.bbc.co.uk/news/av/technology-55667708'>https://www.bbc.co.uk/news/av/technology-55667708</a></li></ul><p>Belly laugh quota: It gets really daft in the last few minutes! <br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#13 - Goodbye 2020, Hello 2021!</title>
			<itunes:title>#13 - Goodbye 2020, Hello 2021!</itunes:title>
			<pubDate>Mon, 21 Dec 2020 23:00:00 GMT</pubDate>
			<itunes:duration>1:04:39</itunes:duration>
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			<description><![CDATA[<p>In this episode, Sharon &amp; Declan look back at 2020 and look forward to 2021 and make some predictions. A lot of the talk around 2020 is about the pandemic but they also discuss the Black Lives Matter movement, the US election &amp; lots more. Looking forward, they discuss some tech &amp; digital marketing predictions. <br/><br/>Note: This episode was recorded before the Tier 4 Covid restrictions announcement <br/><br/>Links that inspired our discussion...<br/><br/></p><ul><li><a href='https://www.forbes.com/sites/bernardmarr/2020/09/14/the-5-biggest-technology-trends-in-2021-everyone-must-get-ready-for-now/?sh=34fd58ad1b82'>https://www.forbes.com/sites/bernardmarr/2020/09/14/the-5-biggest-technology-trends-in-2021-everyone-must-get-ready-for-now/?sh=34fd58ad1b8</a></li><li><a href='https://socialhospitality.com/2020/09/10-tech-predictions-for-2021/'>https://socialhospitality.com/2020/09/10-tech-predictions-for-2021/</a></li><li><a href='https://www.forbes.com/sites/henrydevries/2020/12/16/seven-digital-marketing-trends-for-2021/?sh=2dff1d616d56'>https://www.forbes.com/sites/henrydevries/2020/12/16/seven-digital-marketing-trends-for-2021/?sh=2dff1d616d56</a></li></ul><p>Belly laugh quota: Pretty low. They&apos;re both over 2020. <br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode, Sharon &amp; Declan look back at 2020 and look forward to 2021 and make some predictions. A lot of the talk around 2020 is about the pandemic but they also discuss the Black Lives Matter movement, the US election &amp; lots more. Looking forward, they discuss some tech &amp; digital marketing predictions. <br/><br/>Note: This episode was recorded before the Tier 4 Covid restrictions announcement <br/><br/>Links that inspired our discussion...<br/><br/></p><ul><li><a href='https://www.forbes.com/sites/bernardmarr/2020/09/14/the-5-biggest-technology-trends-in-2021-everyone-must-get-ready-for-now/?sh=34fd58ad1b82'>https://www.forbes.com/sites/bernardmarr/2020/09/14/the-5-biggest-technology-trends-in-2021-everyone-must-get-ready-for-now/?sh=34fd58ad1b8</a></li><li><a href='https://socialhospitality.com/2020/09/10-tech-predictions-for-2021/'>https://socialhospitality.com/2020/09/10-tech-predictions-for-2021/</a></li><li><a href='https://www.forbes.com/sites/henrydevries/2020/12/16/seven-digital-marketing-trends-for-2021/?sh=2dff1d616d56'>https://www.forbes.com/sites/henrydevries/2020/12/16/seven-digital-marketing-trends-for-2021/?sh=2dff1d616d56</a></li></ul><p>Belly laugh quota: Pretty low. They&apos;re both over 2020. <br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
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			<title><![CDATA[#12 - Cabin Fever, Vaccines & Fast Fashion]]></title>
			<itunes:title><![CDATA[#12 - Cabin Fever, Vaccines & Fast Fashion]]></itunes:title>
			<pubDate>Wed, 09 Dec 2020 08:00:00 GMT</pubDate>
			<itunes:duration>57:23</itunes:duration>
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			<description><![CDATA[<p>In this episode mum &amp; son duo, Sharon &amp; Declan Williams, have cabin fever! Lockdown is taking its toll. They discuss high street updates following the news about Arcadia group &amp; Debenhams, all social media platforms becoming the same, lab grown meat, Chinese influencer schools, the monoliths cropping up around the globe and the future of cinemas. <br/><br/>Links to the articles that inspired our discussions...<br/><br/></p><ul><li>High street updates - <a href='https://www.business-live.co.uk/retail-consumer/covid-19-really-killed-high-19383955'>https://www.business-live.co.uk/retail-consumer/covid-19-really-killed-high-19383955</a></li><li>Why are all socials the same? – Twitter Fleets - <a href='https://www.theguardian.com/technology/2020/nov/18/fleets-twitter-launches-disappearing-tweets-tool-worldwide'>https://www.theguardian.com/technology/2020/nov/18/fleets-twitter-launches-disappearing-tweets-tool-worldwide</a></li><li>Lab grown meat - <a href='https://www.theguardian.com/environment/2020/dec/02/no-kill-lab-grown-meat-to-go-on-sale-for-first-time'>https://www.theguardian.com/environment/2020/dec/02/no-kill-lab-grown-meat-to-go-on-sale-for-first-time</a></li><li>Chinese influencers schools – Inspired from a tweet – might not be true – <br/><a href='https://twitter.com/UndergroundSilk/status/1333058356760768513'>https://twitter.com/UndergroundSilk/status/1333058356760768513</a></li><li>Monolith – that thing in the desert - <a href='https://news.sky.com/story/third-monolith-found-on-california-mountain-following-utah-and-romania-discoveries-12149697'>https://news.sky.com/story/third-monolith-found-on-california-mountain-following-utah-and-romania-discoveries-12149697</a></li><li>The future of cinemas - <a href='https://www.bbc.co.uk/news/business-55180055'>https://www.bbc.co.uk/news/business-55180055</a></li></ul><p><br/>Belly laugh quota: Cabin fever has set in. Lockdown is getting to them both. Fairly high!<br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode mum &amp; son duo, Sharon &amp; Declan Williams, have cabin fever! Lockdown is taking its toll. They discuss high street updates following the news about Arcadia group &amp; Debenhams, all social media platforms becoming the same, lab grown meat, Chinese influencer schools, the monoliths cropping up around the globe and the future of cinemas. <br/><br/>Links to the articles that inspired our discussions...<br/><br/></p><ul><li>High street updates - <a href='https://www.business-live.co.uk/retail-consumer/covid-19-really-killed-high-19383955'>https://www.business-live.co.uk/retail-consumer/covid-19-really-killed-high-19383955</a></li><li>Why are all socials the same? – Twitter Fleets - <a href='https://www.theguardian.com/technology/2020/nov/18/fleets-twitter-launches-disappearing-tweets-tool-worldwide'>https://www.theguardian.com/technology/2020/nov/18/fleets-twitter-launches-disappearing-tweets-tool-worldwide</a></li><li>Lab grown meat - <a href='https://www.theguardian.com/environment/2020/dec/02/no-kill-lab-grown-meat-to-go-on-sale-for-first-time'>https://www.theguardian.com/environment/2020/dec/02/no-kill-lab-grown-meat-to-go-on-sale-for-first-time</a></li><li>Chinese influencers schools – Inspired from a tweet – might not be true – <br/><a href='https://twitter.com/UndergroundSilk/status/1333058356760768513'>https://twitter.com/UndergroundSilk/status/1333058356760768513</a></li><li>Monolith – that thing in the desert - <a href='https://news.sky.com/story/third-monolith-found-on-california-mountain-following-utah-and-romania-discoveries-12149697'>https://news.sky.com/story/third-monolith-found-on-california-mountain-following-utah-and-romania-discoveries-12149697</a></li><li>The future of cinemas - <a href='https://www.bbc.co.uk/news/business-55180055'>https://www.bbc.co.uk/news/business-55180055</a></li></ul><p><br/>Belly laugh quota: Cabin fever has set in. Lockdown is getting to them both. Fairly high!<br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title><![CDATA[#11- Goodbye Trump, Ageism & Christmas Adverts]]></title>
			<itunes:title><![CDATA[#11- Goodbye Trump, Ageism & Christmas Adverts]]></itunes:title>
			<pubDate>Wed, 18 Nov 2020 07:00:00 GMT</pubDate>
			<itunes:duration>1:00:54</itunes:duration>
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			<description><![CDATA[In this episode mum &amp; son duo, Sharon &amp; Declan Williams,  cover all sorts of topics because it&apos;s the first episode in a while they&apos;re not joined with a guest. <br/><br/>They discuss the cultural impact of the film, <em>Over The Hedge</em> (lol), how they&apos;ve managed to remotely recreate the office environment and lockdown 2 life.  They also celebrate the US election results, talk about agesim in the digital sector and chat about why certain things &apos;take off&apos; after the failure of the streaming platform, Quibi. <br/><br/>It&apos;s also beginning to look a bit like Christmas as they chat about this year&apos;s John Lewis Advert. They also get a bit techy discussing future Amazon Alexa updates. <br/><br/>Belly laugh quota:  There&apos;s quite a few good laughs in this. <br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[In this episode mum &amp; son duo, Sharon &amp; Declan Williams,  cover all sorts of topics because it&apos;s the first episode in a while they&apos;re not joined with a guest. <br/><br/>They discuss the cultural impact of the film, <em>Over The Hedge</em> (lol), how they&apos;ve managed to remotely recreate the office environment and lockdown 2 life.  They also celebrate the US election results, talk about agesim in the digital sector and chat about why certain things &apos;take off&apos; after the failure of the streaming platform, Quibi. <br/><br/>It&apos;s also beginning to look a bit like Christmas as they chat about this year&apos;s John Lewis Advert. They also get a bit techy discussing future Amazon Alexa updates. <br/><br/>Belly laugh quota:  There&apos;s quite a few good laughs in this. <br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanwilliams_'>@declanwilliams_</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  The podcast now has it own socials, too! Follow <a href='https://twitter.com/inthegenespod'>@inthegenespod</a> on Twitter and <a href='https://www.instagram.com/itsinthegenespod/?hl=en'>@itsinthegenespod</a> on Instagram. Please like, share and write review for this podcast. Use the hashtag #ItsInTheGenesPod out on socials! <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[#10 - Splendid Isolation, Hail Satan & Graduates]]></title>
			<itunes:title><![CDATA[#10 - Splendid Isolation, Hail Satan & Graduates]]></itunes:title>
			<pubDate>Tue, 27 Oct 2020 07:00:00 GMT</pubDate>
			<itunes:duration>1:17:50</itunes:duration>
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			<description><![CDATA[In this episode mum &amp; son duo, Sharon &amp; Declan Williams, are joined by their second guest on the podcast, George Biddle from <em>The Grad Soc. </em>Before the interview Sharon &amp; Declan chat about how busy The Digital Gene is, Sharon talks about the latest fitness trend she might have a go at and Declan ponders becoming a member of the satanic church. <br/><br/>During the interview with George, they discuss his business journey, why he started <em>The Grad Soc </em>and some of the challenges graduates are facing currently with particular focus on the pandemic. He also sticks around to talk about some of the latest digital/tech news including the recent trends in influencer marketing including  some surprising TikTok data, business start ups on the rise and jetpacks! <br/><br/>Belly laugh quota: Middle-ish. We need to be on our best behaviour with guests.  <br/><br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/digital_declan'>@digital_declan</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  Connect with George on <a href='https://www.linkedin.com/in/georgebiddle/'>LinkedIn</a> and check out <em>The Grad Soc&apos;s website, </em> <a href='https://thegradsoc.com/'>thegradsoc.com</a> .<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[In this episode mum &amp; son duo, Sharon &amp; Declan Williams, are joined by their second guest on the podcast, George Biddle from <em>The Grad Soc. </em>Before the interview Sharon &amp; Declan chat about how busy The Digital Gene is, Sharon talks about the latest fitness trend she might have a go at and Declan ponders becoming a member of the satanic church. <br/><br/>During the interview with George, they discuss his business journey, why he started <em>The Grad Soc </em>and some of the challenges graduates are facing currently with particular focus on the pandemic. He also sticks around to talk about some of the latest digital/tech news including the recent trends in influencer marketing including  some surprising TikTok data, business start ups on the rise and jetpacks! <br/><br/>Belly laugh quota: Middle-ish. We need to be on our best behaviour with guests.  <br/><br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/digital_declan'>@digital_declan</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>.  Connect with George on <a href='https://www.linkedin.com/in/georgebiddle/'>LinkedIn</a> and check out <em>The Grad Soc&apos;s website, </em> <a href='https://thegradsoc.com/'>thegradsoc.com</a> .<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
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			<title><![CDATA[#9 - Mum & son dream teams, web accessibility & The Social Dilemma]]></title>
			<itunes:title><![CDATA[#9 - Mum & son dream teams, web accessibility & The Social Dilemma]]></itunes:title>
			<pubDate>Mon, 05 Oct 2020 11:00:00 GMT</pubDate>
			<itunes:duration>1:11:18</itunes:duration>
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			<description><![CDATA[In this episode mum &amp; son duo, Sharon &amp; Declan Williams, are joined by another Mum &amp; son duo as the first guests on the podcast. Caren &amp; Callum are from KreativeInc. They chat about what it&apos;s like working together, their business journey, neurodiversity and web accessibility. Caren &amp; Callum also stick around to chat about some of the latest digital &amp; tech news which, for this episode, was solely focused on the Netflix documentary, The Social Dilemma. <br/><br/>Belly laugh quota: Pretty low as they were both on there best behaviour due to having guests. <br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/digital_declan'>@digital_declan</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>. Connect with <a href='https://www.linkedin.com/in/claunusgamble/'>Caren</a> &amp; <a href='https://www.linkedin.com/in/callumgamble/'>Callum</a> on LinkedIn and check out there website, <a href='https://kreativeincagency.co.uk/'>kreativeincagency.co.uk</a>. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[In this episode mum &amp; son duo, Sharon &amp; Declan Williams, are joined by another Mum &amp; son duo as the first guests on the podcast. Caren &amp; Callum are from KreativeInc. They chat about what it&apos;s like working together, their business journey, neurodiversity and web accessibility. Caren &amp; Callum also stick around to chat about some of the latest digital &amp; tech news which, for this episode, was solely focused on the Netflix documentary, The Social Dilemma. <br/><br/>Belly laugh quota: Pretty low as they were both on there best behaviour due to having guests. <br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/digital_declan'>@digital_declan</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>. Connect with <a href='https://www.linkedin.com/in/claunusgamble/'>Caren</a> &amp; <a href='https://www.linkedin.com/in/callumgamble/'>Callum</a> on LinkedIn and check out there website, <a href='https://kreativeincagency.co.uk/'>kreativeincagency.co.uk</a>. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title><![CDATA[#8 - Sugar Highs, Holidays & TikTok Houses]]></title>
			<itunes:title><![CDATA[#8 - Sugar Highs, Holidays & TikTok Houses]]></itunes:title>
			<pubDate>Thu, 17 Sep 2020 07:00:00 GMT</pubDate>
			<itunes:duration>1:00:46</itunes:duration>
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			<description><![CDATA[<p>In this episode mum &amp; son duo, Sharon &amp; Declan Williams, discuss what they&apos;ve both being doing, Sharon gets excited about her staycation and Declan shares about how fed up he&apos;s feeling. They chat about Facebook freezing political advertising in the run up to the US election, TikTok houses, the advertising landscape post-pandemic and Instagram&apos;s reels &amp; shopping. They also revisit the NHS&apos;s Trace and Trace app and ponder if <a href='https://www.thedigitalgene.co.uk/'>The Digital Gene</a> should have been put in charge. <br/><br/>Links to the articles that inspired our discussions...</p><ul><li>Facebook to freeze political ads before US presidential election - <a href='https://www.bbc.co.uk/news/technology-54015328'>https://www.bbc.co.uk/news/technology-54015328</a></li><li>Revisiting the covid track and trace app – launched in Scotland today - <a href='https://www.bbc.co.uk/news/uk-scotland-54098960'>https://www.bbc.co.uk/news/uk-scotland-54098960</a> </li><li>Tik Tok house – Declan’s Idea of Hell - <a href='https://www.irishexaminer.com/lifestyle/celebrity/arid-40044515.html'>https://www.irishexaminer.com/lifestyle/celebrity/arid-40044515.html</a></li><li>Advertising landscape post-pandemic - <a href='https://www.thedrum.com/opinion/2020/09/09/what-will-the-advertising-landscape-look-post-pandemic'>https://www.thedrum.com/opinion/2020/09/09/what-will-the-advertising-landscape-look-post-pandemic</a> </li><li>Reels &amp; Shopping on Instagram -<a href='https://www.theverge.com/interface/2020/9/10/21429144/instagram-redesign-test-reels-shopping-adam-mosseri-interview'>https://www.theverge.com/interface/2020/9/10/21429144/instagram-redesign-test-reels-shopping-adam-mosseri-interview</a> </li></ul><p>Belly laugh quota: Pretty low - you can tell Sharon is overdue a holiday! </p><p>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/digital_declan'>@digital_declan</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>. Please share this podcast on social using the hashtag #ItsInTheGenesPod. We&apos;d also love it if you could leave us a review! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode mum &amp; son duo, Sharon &amp; Declan Williams, discuss what they&apos;ve both being doing, Sharon gets excited about her staycation and Declan shares about how fed up he&apos;s feeling. They chat about Facebook freezing political advertising in the run up to the US election, TikTok houses, the advertising landscape post-pandemic and Instagram&apos;s reels &amp; shopping. They also revisit the NHS&apos;s Trace and Trace app and ponder if <a href='https://www.thedigitalgene.co.uk/'>The Digital Gene</a> should have been put in charge. <br/><br/>Links to the articles that inspired our discussions...</p><ul><li>Facebook to freeze political ads before US presidential election - <a href='https://www.bbc.co.uk/news/technology-54015328'>https://www.bbc.co.uk/news/technology-54015328</a></li><li>Revisiting the covid track and trace app – launched in Scotland today - <a href='https://www.bbc.co.uk/news/uk-scotland-54098960'>https://www.bbc.co.uk/news/uk-scotland-54098960</a> </li><li>Tik Tok house – Declan’s Idea of Hell - <a href='https://www.irishexaminer.com/lifestyle/celebrity/arid-40044515.html'>https://www.irishexaminer.com/lifestyle/celebrity/arid-40044515.html</a></li><li>Advertising landscape post-pandemic - <a href='https://www.thedrum.com/opinion/2020/09/09/what-will-the-advertising-landscape-look-post-pandemic'>https://www.thedrum.com/opinion/2020/09/09/what-will-the-advertising-landscape-look-post-pandemic</a> </li><li>Reels &amp; Shopping on Instagram -<a href='https://www.theverge.com/interface/2020/9/10/21429144/instagram-redesign-test-reels-shopping-adam-mosseri-interview'>https://www.theverge.com/interface/2020/9/10/21429144/instagram-redesign-test-reels-shopping-adam-mosseri-interview</a> </li></ul><p>Belly laugh quota: Pretty low - you can tell Sharon is overdue a holiday! </p><p>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/digital_declan'>@digital_declan</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>. Please share this podcast on social using the hashtag #ItsInTheGenesPod. We&apos;d also love it if you could leave us a review! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[#7 -  Selling Sunset, The Menopause & Future Jobs]]></title>
			<itunes:title><![CDATA[#7 -  Selling Sunset, The Menopause & Future Jobs]]></itunes:title>
			<pubDate>Tue, 01 Sep 2020 07:00:00 GMT</pubDate>
			<itunes:duration>59:15</itunes:duration>
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			<description><![CDATA[<p>In this episode mum &amp; son duo, Sharon &amp; Declan Williams, discuss what they&apos;ve both been up to including their obsessions with <em>Selling Sunset</em>, have a laugh about Cardi B&apos;s new song <em>WAP</em> that has broke the internet and Sharon gets candid about her struggle with the menopause. They also chat about the future job market with the current rise in IT job advertisements as well as some of the latest news about the high street. <br/><br/>Links to the articles that inspired our discussions...<br/><br/></p><ul><li>Menopause - Sharon wanted to talk about it anyway but Michelle Obama&apos;s podcast inspired it - <a href='https://www.redonline.co.uk/red-women/news-in-brief/a33602169/michelle-obama-menopause/'>https://www.redonline.co.uk/red-women/news-in-brief/a33602169/michelle-obama-menopause/</a></li><li>IT job market &amp; future jobs - <a href='https://www.bbc.co.uk/news/business-53438262'>https://www.bbc.co.uk/news/business-53438262</a></li><li>High street updates - plenty of articles but here&apos;s on example - <a href='https://www.ft.com/content/1ffab5b1-4e9f-493f-8470-f7832478f6d4'>https://www.ft.com/content/1ffab5b1-4e9f-493f-8470-f7832478f6d4</a></li></ul><p><br/>Belly laugh quota: Somewhere in the middle but it gets silly when they both sound like sheep dog farmers (come by, come by).  <br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanewilliams'>@declanewilliams</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>. Please share this podcast on social using the hashtag #ItsInTheGenesPod. We&apos;d also love it if you could leave us a review! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode mum &amp; son duo, Sharon &amp; Declan Williams, discuss what they&apos;ve both been up to including their obsessions with <em>Selling Sunset</em>, have a laugh about Cardi B&apos;s new song <em>WAP</em> that has broke the internet and Sharon gets candid about her struggle with the menopause. They also chat about the future job market with the current rise in IT job advertisements as well as some of the latest news about the high street. <br/><br/>Links to the articles that inspired our discussions...<br/><br/></p><ul><li>Menopause - Sharon wanted to talk about it anyway but Michelle Obama&apos;s podcast inspired it - <a href='https://www.redonline.co.uk/red-women/news-in-brief/a33602169/michelle-obama-menopause/'>https://www.redonline.co.uk/red-women/news-in-brief/a33602169/michelle-obama-menopause/</a></li><li>IT job market &amp; future jobs - <a href='https://www.bbc.co.uk/news/business-53438262'>https://www.bbc.co.uk/news/business-53438262</a></li><li>High street updates - plenty of articles but here&apos;s on example - <a href='https://www.ft.com/content/1ffab5b1-4e9f-493f-8470-f7832478f6d4'>https://www.ft.com/content/1ffab5b1-4e9f-493f-8470-f7832478f6d4</a></li></ul><p><br/>Belly laugh quota: Somewhere in the middle but it gets silly when they both sound like sheep dog farmers (come by, come by).  <br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanewilliams'>@declanewilliams</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>. Please share this podcast on social using the hashtag #ItsInTheGenesPod. We&apos;d also love it if you could leave us a review! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[#6 - Whinging, Murdoch & I Testify]]></title>
			<itunes:title><![CDATA[#6 - Whinging, Murdoch & I Testify]]></itunes:title>
			<pubDate>Thu, 06 Aug 2020 14:00:00 GMT</pubDate>
			<itunes:duration>1:12:07</itunes:duration>
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			<description><![CDATA[<p>In this episode mum &amp; son duo, Sharon &amp; Declan Williams, discuss what they&apos;ve been up to including watching BBC&apos;s <em>&apos;The Rise of the Murdoch Dynasty&apos;</em> that reminds them of their favourite TV series &apos;<em>Succession&apos;</em>. They also chat about the potential introduction of a digital sales tax, the big-tech bosses testifying in US congress, embracing change, whether billionaires should exist, how to stigma of working from home is dissipating and more. Sharon also correct Declan as he clearly thinks TV&apos;s were around during WW2. <br/><br/>Links to the articles that inspired our discussions...<br/><br/></p><ul><li>Online sales tax - <a href='https://www.ft.com/content/ec4194a2-5338-418f-ae26-2a9602463b36'>https://www.ft.com/content/ec4194a2-5338-418f-ae26-2a9602463b36</a> (shouldn&apos;t be behind a paywall if you haven&apos;t read any other FT articles lately). </li><li>Tech bosses in US Congress- <a href='https://www.theguardian.com/technology/live/2020/jul/29/tech-congress-hearing-zuckerberg-bezos-cook-facebook-amazon-apple'>https://www.theguardian.com/technology/live/2020/jul/29/tech-congress-hearing-zuckerberg-bezos-cook-facebook-amazon-apple</a></li><li>Good tech Twitter account to follow - <a href='https://twitter.com/cjjohnsonjr?s=21'>https://twitter.com/cjjohnsonjr?s=21</a></li></ul><p><br/>They also recorded this episode on the hottest day of 2020 so there&apos;s a bit of a &apos;British whinge&apos; about the weather from the start. <br/><br/>Belly laugh quota: There&apos;s a right FULL ON belly laugh in the last couple of minutes!<br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanewilliams'>@declanewilliams</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>. Please share this podcast on social using the hashtag #ItsInTheGenesPod. We&apos;d also love it if you could leave us a review! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode mum &amp; son duo, Sharon &amp; Declan Williams, discuss what they&apos;ve been up to including watching BBC&apos;s <em>&apos;The Rise of the Murdoch Dynasty&apos;</em> that reminds them of their favourite TV series &apos;<em>Succession&apos;</em>. They also chat about the potential introduction of a digital sales tax, the big-tech bosses testifying in US congress, embracing change, whether billionaires should exist, how to stigma of working from home is dissipating and more. Sharon also correct Declan as he clearly thinks TV&apos;s were around during WW2. <br/><br/>Links to the articles that inspired our discussions...<br/><br/></p><ul><li>Online sales tax - <a href='https://www.ft.com/content/ec4194a2-5338-418f-ae26-2a9602463b36'>https://www.ft.com/content/ec4194a2-5338-418f-ae26-2a9602463b36</a> (shouldn&apos;t be behind a paywall if you haven&apos;t read any other FT articles lately). </li><li>Tech bosses in US Congress- <a href='https://www.theguardian.com/technology/live/2020/jul/29/tech-congress-hearing-zuckerberg-bezos-cook-facebook-amazon-apple'>https://www.theguardian.com/technology/live/2020/jul/29/tech-congress-hearing-zuckerberg-bezos-cook-facebook-amazon-apple</a></li><li>Good tech Twitter account to follow - <a href='https://twitter.com/cjjohnsonjr?s=21'>https://twitter.com/cjjohnsonjr?s=21</a></li></ul><p><br/>They also recorded this episode on the hottest day of 2020 so there&apos;s a bit of a &apos;British whinge&apos; about the weather from the start. <br/><br/>Belly laugh quota: There&apos;s a right FULL ON belly laugh in the last couple of minutes!<br/><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanewilliams'>@declanewilliams</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>. Please share this podcast on social using the hashtag #ItsInTheGenesPod. We&apos;d also love it if you could leave us a review! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title><![CDATA[#5 - Eurovision & Shopping Local]]></title>
			<itunes:title><![CDATA[#5 - Eurovision & Shopping Local]]></itunes:title>
			<pubDate>Mon, 13 Jul 2020 15:00:00 GMT</pubDate>
			<itunes:duration>1:01:09</itunes:duration>
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			<description><![CDATA[<p>In this episode mum &amp; son duo, Sharon &amp; Declan Williams, discuss what they&apos;ve been up to, Sharon&apos;s love of Netflix&apos;s Eurovision film, the latest Google updates &amp; what they mean for web developers, whether or not we&apos;re about to see a boom in shopping local, LinkedIn stories &amp; whether all social media platforms are becoming too similar. <br/><br/>Links to the articles that inspired our discussions...<br/><br/></p><ul><li>Google Updates - this link covers evaluating page experience - <a href='https://webmasters.googleblog.com/2020/05/evaluating-page-experience.html'>https://webmasters.googleblog.com/2020/05/evaluating-page-experience.html</a></li><li>Shopping local &amp; the Neverspoons app - <a href='https://www.bbc.co.uk/news/technology-53363826'>https://www.bbc.co.uk/news/technology-53363826</a></li><li>LinkedIn stories - <a href='https://www.socialmediatoday.com/news/linkedin-expands-roll-out-of-linkedin-stories-to-australia/580224/'>https://www.socialmediatoday.com/news/linkedin-expands-roll-out-of-linkedin-stories-to-australia/580224/</a></li></ul><p><br/>Belly laugh quota: Middling but we were both a bit hyper. </p><p><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanewilliams'>@declanewilliams</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>. Please share this podcast on social using the hashtag #ItsInTheGenesPod. We&apos;d also love it if you could leave us a review! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode mum &amp; son duo, Sharon &amp; Declan Williams, discuss what they&apos;ve been up to, Sharon&apos;s love of Netflix&apos;s Eurovision film, the latest Google updates &amp; what they mean for web developers, whether or not we&apos;re about to see a boom in shopping local, LinkedIn stories &amp; whether all social media platforms are becoming too similar. <br/><br/>Links to the articles that inspired our discussions...<br/><br/></p><ul><li>Google Updates - this link covers evaluating page experience - <a href='https://webmasters.googleblog.com/2020/05/evaluating-page-experience.html'>https://webmasters.googleblog.com/2020/05/evaluating-page-experience.html</a></li><li>Shopping local &amp; the Neverspoons app - <a href='https://www.bbc.co.uk/news/technology-53363826'>https://www.bbc.co.uk/news/technology-53363826</a></li><li>LinkedIn stories - <a href='https://www.socialmediatoday.com/news/linkedin-expands-roll-out-of-linkedin-stories-to-australia/580224/'>https://www.socialmediatoday.com/news/linkedin-expands-roll-out-of-linkedin-stories-to-australia/580224/</a></li></ul><p><br/>Belly laugh quota: Middling but we were both a bit hyper. </p><p><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanewilliams'>@declanewilliams</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>. Please share this podcast on social using the hashtag #ItsInTheGenesPod. We&apos;d also love it if you could leave us a review! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>#4 - Black Lives Matter</title>
			<itunes:title>#4 - Black Lives Matter</itunes:title>
			<pubDate>Wed, 24 Jun 2020 15:00:00 GMT</pubDate>
			<itunes:duration>1:07:07</itunes:duration>
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			<description><![CDATA[<p>We&apos;re back! It&apos;s the first episode in which we&apos;ve recorded remotely...the wonders of technology. <br/><br/>In this episode mum &amp; son duo, Sharon &amp; Declan Williams, discuss what they&apos;ve been up to, laugh at Sharon&apos;s hair problem and talk at length about the Black Lives Matter movement, their personal reaction and how businesses of all sizes can do their bit to affect change. They also talk about fact checking on social media, the UK&apos;s failure at a viable track and trace app &amp; some of the upcoming Apple updates after their Worldwide Developer Conference.<br/><br/>Links to the articles that inspired our discussions...<br/><br/></p><ul><li>Social media platforms fact checking - <a href='https://slate.com/technology/2020/06/twitter-fact-checking-trump-misinformation-censorship.html'>https://slate.com/technology/2020/06/twitter-fact-checking-trump-misinformation-censorship.html</a></li><li>Coronavirus track and trace app failure -<a href='https://www.theguardian.com/world/2020/jun/18/piloted-in-may-ditched-in-june-the-failure-of-englands-covid-19-app'>https://www.theguardian.com/world/2020/jun/18/piloted-in-may-ditched-in-june-the-failure-of-englands-covid-19-app</a></li><li>Apple Updates - <a href='https://techcrunch.com/2020/06/22/heres-everything-apple-announced-in-the-wwdc-2020-keynote-today/'>https://techcrunch.com/2020/06/22/heres-everything-apple-announced-in-the-wwdc-2020-keynote-today/</a> </li></ul><p><br/>Belly laugh quota: Pretty low due to the seriousness of issues dicussed. </p><p><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanewilliams'>@declanewilliams</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>. Please share this podcast on social using the hashtag #ItsInTheGenesPod. We&apos;d also love it if you could leave us a review! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>We&apos;re back! It&apos;s the first episode in which we&apos;ve recorded remotely...the wonders of technology. <br/><br/>In this episode mum &amp; son duo, Sharon &amp; Declan Williams, discuss what they&apos;ve been up to, laugh at Sharon&apos;s hair problem and talk at length about the Black Lives Matter movement, their personal reaction and how businesses of all sizes can do their bit to affect change. They also talk about fact checking on social media, the UK&apos;s failure at a viable track and trace app &amp; some of the upcoming Apple updates after their Worldwide Developer Conference.<br/><br/>Links to the articles that inspired our discussions...<br/><br/></p><ul><li>Social media platforms fact checking - <a href='https://slate.com/technology/2020/06/twitter-fact-checking-trump-misinformation-censorship.html'>https://slate.com/technology/2020/06/twitter-fact-checking-trump-misinformation-censorship.html</a></li><li>Coronavirus track and trace app failure -<a href='https://www.theguardian.com/world/2020/jun/18/piloted-in-may-ditched-in-june-the-failure-of-englands-covid-19-app'>https://www.theguardian.com/world/2020/jun/18/piloted-in-may-ditched-in-june-the-failure-of-englands-covid-19-app</a></li><li>Apple Updates - <a href='https://techcrunch.com/2020/06/22/heres-everything-apple-announced-in-the-wwdc-2020-keynote-today/'>https://techcrunch.com/2020/06/22/heres-everything-apple-announced-in-the-wwdc-2020-keynote-today/</a> </li></ul><p><br/>Belly laugh quota: Pretty low due to the seriousness of issues dicussed. </p><p><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanewilliams'>@declanewilliams</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>. Please share this podcast on social using the hashtag #ItsInTheGenesPod. We&apos;d also love it if you could leave us a review! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title><![CDATA[#3 - Happy Birthday & The Fanny State]]></title>
			<itunes:title><![CDATA[#3 - Happy Birthday & The Fanny State]]></itunes:title>
			<pubDate>Thu, 04 Jun 2020 07:00:00 GMT</pubDate>
			<itunes:duration>49:12</itunes:duration>
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			<description><![CDATA[<p>In this episode mum &amp; son duo, Sharon &amp; Declan Williams, discuss the lack of digital skills in the UK, Facebook &amp; Instagram shopping updates and whether the Covid-19 pandemic will help remove the stigma of mental health in the workplace as part of them marking Mental Health Awareness Week 2020. They also discuss Sharon&apos;s lockdown birthday, what it&apos;s like working together and there&apos;s also a bit of a bicker; the podcast&apos;s first. They also discuss their huge love for Klarna. <br/><br/>Links to the articles that inspired our discussions...<br/><br/></p><ul><li>  12 million people forced online for essentials despite lacking skills - <a href='https://www.telegraph.co.uk/personal-banking/current-accounts/locked-lockdown-12-million-forced-online-essentials-despite/'>https://www.telegraph.co.uk/personal-banking/current-accounts/locked-lockdown-12-million-forced-online-essentials-despite/</a></li><li>Facebook &amp; Instagram shopping - <a href='https://techcrunch.com/2020/05/19/facebook-shops/'>https://techcrunch.com/2020/05/19/facebook-shops/</a> </li><li>Mental Health Awareness Week - Can Covid-19 help remove the stigma of mental health at work? - <a href='https://www.marketingweek.com/covid-19-mental-health-priority/'>https://www.marketingweek.com/covid-19-mental-health-priority/</a></li></ul><p><br/>Belly laugh quota: Somewhere down the middle of the road. </p><p><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanewilliams'>@declanewilliams</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>. Please share this podcast on social using the hashtag #ItsInTheGenesPod. We&apos;d also love it if you could leave us a review! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode mum &amp; son duo, Sharon &amp; Declan Williams, discuss the lack of digital skills in the UK, Facebook &amp; Instagram shopping updates and whether the Covid-19 pandemic will help remove the stigma of mental health in the workplace as part of them marking Mental Health Awareness Week 2020. They also discuss Sharon&apos;s lockdown birthday, what it&apos;s like working together and there&apos;s also a bit of a bicker; the podcast&apos;s first. They also discuss their huge love for Klarna. <br/><br/>Links to the articles that inspired our discussions...<br/><br/></p><ul><li>  12 million people forced online for essentials despite lacking skills - <a href='https://www.telegraph.co.uk/personal-banking/current-accounts/locked-lockdown-12-million-forced-online-essentials-despite/'>https://www.telegraph.co.uk/personal-banking/current-accounts/locked-lockdown-12-million-forced-online-essentials-despite/</a></li><li>Facebook &amp; Instagram shopping - <a href='https://techcrunch.com/2020/05/19/facebook-shops/'>https://techcrunch.com/2020/05/19/facebook-shops/</a> </li><li>Mental Health Awareness Week - Can Covid-19 help remove the stigma of mental health at work? - <a href='https://www.marketingweek.com/covid-19-mental-health-priority/'>https://www.marketingweek.com/covid-19-mental-health-priority/</a></li></ul><p><br/>Belly laugh quota: Somewhere down the middle of the road. </p><p><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanewilliams'>@declanewilliams</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>. Please share this podcast on social using the hashtag #ItsInTheGenesPod. We&apos;d also love it if you could leave us a review! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title><![CDATA[#2 - Zoom Fatigue & Pink Helmets]]></title>
			<itunes:title><![CDATA[#2 - Zoom Fatigue & Pink Helmets]]></itunes:title>
			<pubDate>Tue, 12 May 2020 15:00:00 GMT</pubDate>
			<itunes:duration>57:06</itunes:duration>
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			<description><![CDATA[<p>In this episode mum &amp; son duo, Sharon &amp; Declan Williams, discuss TV recommendations for lockdown, Gemma Collins &amp; Sharon&apos;s own divaship, The Digital Gene&apos;s 2 year anniversary, how the world of work will change post-pandemic, Circus of Books and some Facebook &amp; Wordpress updates. There&apos;s even some Williams family anecdotes thrown in. <br/><br/>Links to the articles that inspired our discussions...<br/><br/></p><ul><li><a href='https://www.theguardian.com/business/2020/apr/29/flexible-working-will-be-norm-after-covid-19-lockdown-say-barclays-and-wpp-bosses?utm_term=Autofeed&amp;CMP=twt_gu&amp;utm_medium&amp;utm_source=Twitter#Echobox=1588158835'>https://www.theguardian.com/business/2020/apr/29/flexible-working-will-be-norm-after-covid-19-lockdown-say-barclays-and-wpp-bosses</a></li><li>Facebook Live charge – <a href='https://www.theverge.com/2020/4/28/21239863/facebook-live-paid-video-charge-stream-access-events'>https://www.theverge.com/2020/4/28/21239863/facebook-live-paid-video-charge-stream-access-events</a></li><li>Wordpress Hack -<a href='https://www.wordfence.com/blog/2020/05/nearly-a-million-wp-sites-targeted-in-large-scale-attacks/?fbclid=IwAR3LcLccn2jRoCnSbh1MjuImYqLaKqYDYHZ1cqXSKFjxiiQGI1a7lZ65MkI'>https://www.wordfence.com/blog/2020/05/nearly-a-million-wp-sites-targeted-in-large-scale-attacks/</a></li><li>Our own latest blog post on how to teach yourself basic SEO - <a href='https://www.thedigitalgene.co.uk/blog/how-to-teach-yourself-basic-seo-to-get-your-website-discovered-by-google'>https://www.thedigitalgene.co.uk/blog/how-to-teach-yourself-basic-seo-to-get-your-website-discovered-by-google</a></li></ul><p><br/>Belly laugh quota: We reckon low to mid. We can and must do better.</p><p><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanewilliams'>@declanewilliams</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>. Please share this podcast on social using the hashtag #ItsInTheGenesPod. We&apos;d also love it if you could leave us a review! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode mum &amp; son duo, Sharon &amp; Declan Williams, discuss TV recommendations for lockdown, Gemma Collins &amp; Sharon&apos;s own divaship, The Digital Gene&apos;s 2 year anniversary, how the world of work will change post-pandemic, Circus of Books and some Facebook &amp; Wordpress updates. There&apos;s even some Williams family anecdotes thrown in. <br/><br/>Links to the articles that inspired our discussions...<br/><br/></p><ul><li><a href='https://www.theguardian.com/business/2020/apr/29/flexible-working-will-be-norm-after-covid-19-lockdown-say-barclays-and-wpp-bosses?utm_term=Autofeed&amp;CMP=twt_gu&amp;utm_medium&amp;utm_source=Twitter#Echobox=1588158835'>https://www.theguardian.com/business/2020/apr/29/flexible-working-will-be-norm-after-covid-19-lockdown-say-barclays-and-wpp-bosses</a></li><li>Facebook Live charge – <a href='https://www.theverge.com/2020/4/28/21239863/facebook-live-paid-video-charge-stream-access-events'>https://www.theverge.com/2020/4/28/21239863/facebook-live-paid-video-charge-stream-access-events</a></li><li>Wordpress Hack -<a href='https://www.wordfence.com/blog/2020/05/nearly-a-million-wp-sites-targeted-in-large-scale-attacks/?fbclid=IwAR3LcLccn2jRoCnSbh1MjuImYqLaKqYDYHZ1cqXSKFjxiiQGI1a7lZ65MkI'>https://www.wordfence.com/blog/2020/05/nearly-a-million-wp-sites-targeted-in-large-scale-attacks/</a></li><li>Our own latest blog post on how to teach yourself basic SEO - <a href='https://www.thedigitalgene.co.uk/blog/how-to-teach-yourself-basic-seo-to-get-your-website-discovered-by-google'>https://www.thedigitalgene.co.uk/blog/how-to-teach-yourself-basic-seo-to-get-your-website-discovered-by-google</a></li></ul><p><br/>Belly laugh quota: We reckon low to mid. We can and must do better.</p><p><br/>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanewilliams'>@declanewilliams</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>. Please share this podcast on social using the hashtag #ItsInTheGenesPod. We&apos;d also love it if you could leave us a review! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title><![CDATA[#1 - Tiger King Mullets & King of Commerce]]></title>
			<itunes:title><![CDATA[#1 - Tiger King Mullets & King of Commerce]]></itunes:title>
			<pubDate>Thu, 23 Apr 2020 15:00:00 GMT</pubDate>
			<itunes:duration>54:31</itunes:duration>
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			<description><![CDATA[<p>In this first episode mum &amp; son duo, Sharon &amp; Declan Williams, discuss the movie Contagion, how tech could help us out of the coronavirus lockdown &amp; the associated privacy concerns, Primark&apos;s non-existent turnover, the return of &apos;Fro-ogle&apos; &amp; more. You even get to hear Sharon&apos;s zombie impression. <br/><br/>Links to the articles that inspired our discussion...<br/><br/></p><ul><li><a href='https://www.theguardian.com/commentisfree/2020/apr/15/tech-coronavirus-surveilance-state-digital-disrupt'>https://www.theguardian.com/commentisfree/2020/apr/15/tech-coronavirus-surveilance-state-digital-disrupt</a></li><li><a href='https://www.independent.co.uk/life-style/gadgets-and-tech/news/coronavirus-technology-apps-contact-tracing-surveillance-privacy-a9458366.html'>https://www.independent.co.uk/life-style/gadgets-and-tech/news/coronavirus-technology-apps-contact-tracing-surveillance-privacy-a9458366.html</a></li><li>Primark - <a href='https://www.bbc.co.uk/news/business-52365191'>https://www.bbc.co.uk/news/business-52365191</a></li><li><a href='https://searchengineland.com/in-major-shift-google-shopping-opens-up-to-free-product-listings-333288'>https://searchengineland.com/in-major-shift-google-shopping-opens-up-to-free-product-listings-333288</a> </li></ul><p>Belly laugh quota: Pretty low but we don&apos;t have a lot to go off!</p><p>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanewilliams'>@declanewilliams</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>. Please share this podcast on social using the hashtag #ItsInTheGenesPod. We&apos;d also love it if you could leave us a review! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this first episode mum &amp; son duo, Sharon &amp; Declan Williams, discuss the movie Contagion, how tech could help us out of the coronavirus lockdown &amp; the associated privacy concerns, Primark&apos;s non-existent turnover, the return of &apos;Fro-ogle&apos; &amp; more. You even get to hear Sharon&apos;s zombie impression. <br/><br/>Links to the articles that inspired our discussion...<br/><br/></p><ul><li><a href='https://www.theguardian.com/commentisfree/2020/apr/15/tech-coronavirus-surveilance-state-digital-disrupt'>https://www.theguardian.com/commentisfree/2020/apr/15/tech-coronavirus-surveilance-state-digital-disrupt</a></li><li><a href='https://www.independent.co.uk/life-style/gadgets-and-tech/news/coronavirus-technology-apps-contact-tracing-surveillance-privacy-a9458366.html'>https://www.independent.co.uk/life-style/gadgets-and-tech/news/coronavirus-technology-apps-contact-tracing-surveillance-privacy-a9458366.html</a></li><li>Primark - <a href='https://www.bbc.co.uk/news/business-52365191'>https://www.bbc.co.uk/news/business-52365191</a></li><li><a href='https://searchengineland.com/in-major-shift-google-shopping-opens-up-to-free-product-listings-333288'>https://searchengineland.com/in-major-shift-google-shopping-opens-up-to-free-product-listings-333288</a> </li></ul><p>Belly laugh quota: Pretty low but we don&apos;t have a lot to go off!</p><p>Follow Declan &amp; Sharon on Twitter <a href='https://twitter.com/declanewilliams'>@declanewilliams</a> &amp; <a href='https://twitter.com/BeforeEndDate'>@BeforeEndDate</a>. You can also follow their business <a href='https://twitter.com/thedigitalgene'>@thedigitalgene</a>. Please share this podcast on social using the hashtag #ItsInTheGenesPod. We&apos;d also love it if you could leave us a review! </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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