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		<title>Living on the Edge with Tom Lyons</title>
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		<itunes:author>Tom Lyons</itunes:author>
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		<itunes:summary><![CDATA[<p><strong>Living on the Edge with Tom Lyons</strong> is a video podcast exploring <u>sports cards, the people behind the hobby and the decisions that shape a collection</u>. Join Tom for card shop visits, roadshow adventures, collector interviews and sit-down conversations about sports card pricing, comparable sales, scarcity and market trends. </p><br><p>Through the Lyons Market Lab, we explore current competition, liquidity windows and what could influence future demand. Episodes also cover new products, rare inserts, card cleaning, grading preparation and collection management. See the cards up close and learn how to evaluate what you own and consider when to buy, sell or hold. </p><br><p>Explore our cards, research and collecting guides at LyonsCards.com.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		<description><![CDATA[<p><strong>Living on the Edge with Tom Lyons</strong> is a video podcast exploring <u>sports cards, the people behind the hobby and the decisions that shape a collection</u>. Join Tom for card shop visits, roadshow adventures, collector interviews and sit-down conversations about sports card pricing, comparable sales, scarcity and market trends. </p><br><p>Through the Lyons Market Lab, we explore current competition, liquidity windows and what could influence future demand. Episodes also cover new products, rare inserts, card cleaning, grading preparation and collection management. See the cards up close and learn how to evaluate what you own and consider when to buy, sell or hold. </p><br><p>Explore our cards, research and collecting guides at LyonsCards.com.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
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			<title>Sports Card Seasonality: Reading Beyond the Price Drop</title>
			<itunes:title>Sports Card Seasonality: Reading Beyond the Price Drop</itunes:title>
			<pubDate>Wed, 04 Nov 2026 21:39:29 GMT</pubDate>
			<itunes:duration>37:36</itunes:duration>
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			<itunes:subtitle>Tom Lyons explores seasonal trends, sales activity, and why a 60-day decline needs context before you sell.</itunes:subtitle>
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			<description><![CDATA[<p>“Jordan is down.” “Brady is down.” But what does a 60-day price change actually tell you about your cards?</p><p>In this episode of <em>Living on the Edge</em>, Tom Lyons, “The Pricing King,” explains why context should come before a selling decision. Drawing on more than 30 years in pricing and hotel revenue management, the Lyons Cards co-owner explores how to read market movement and separate a headline from evidence about the exact card you own.</p><p>In this episode:</p><ul><li>Reported 60-day changes for Tom Brady, Michael Jordan and LeBron James—and what those figures leave out</li><li>Lessons from hotel revenue management about interpreting a “down” month</li><li>Our preliminary 2024–2025 study covering seven exact card-and-grade series, six players and 2,775 recorded sales</li><li>Why year, set, parallel and grade matter when comparing prices</li><li>How releases such as Topps Flagship and Bowman Football compete for collectors’ attention</li><li>Price versus liquidity, sparse sales and why a missing sale does not prove a card held its value</li><li>How reviewing sales at month end informs the next pricing decision</li></ul><p>Read “Seasonality in Sports Cards” in The Lyons Edge · Market Lab:</p><p><a href="https://lyonscards.com/seasonality" rel="noopener noreferrer" target="_blank">https://lyonscards.com/seasonality</a></p><p>Shop cards, explore live shows or learn about selling your collection:</p><p><a href="https://lyonscards.com/" rel="noopener noreferrer" target="_blank">https://lyonscards.com</a></p><p>Follow <em>Living on the Edge with Tom Lyons</em> for more conversations about collecting and sports card pricing.</p><p>Study figures are preliminary, and 60-day changes are presented as reported. This episode is for educational purposes and is not financial advice.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>“Jordan is down.” “Brady is down.” But what does a 60-day price change actually tell you about your cards?</p><p>In this episode of <em>Living on the Edge</em>, Tom Lyons, “The Pricing King,” explains why context should come before a selling decision. Drawing on more than 30 years in pricing and hotel revenue management, the Lyons Cards co-owner explores how to read market movement and separate a headline from evidence about the exact card you own.</p><p>In this episode:</p><ul><li>Reported 60-day changes for Tom Brady, Michael Jordan and LeBron James—and what those figures leave out</li><li>Lessons from hotel revenue management about interpreting a “down” month</li><li>Our preliminary 2024–2025 study covering seven exact card-and-grade series, six players and 2,775 recorded sales</li><li>Why year, set, parallel and grade matter when comparing prices</li><li>How releases such as Topps Flagship and Bowman Football compete for collectors’ attention</li><li>Price versus liquidity, sparse sales and why a missing sale does not prove a card held its value</li><li>How reviewing sales at month end informs the next pricing decision</li></ul><p>Read “Seasonality in Sports Cards” in The Lyons Edge · Market Lab:</p><p><a href="https://lyonscards.com/seasonality" rel="noopener noreferrer" target="_blank">https://lyonscards.com/seasonality</a></p><p>Shop cards, explore live shows or learn about selling your collection:</p><p><a href="https://lyonscards.com/" rel="noopener noreferrer" target="_blank">https://lyonscards.com</a></p><p>Follow <em>Living on the Edge with Tom Lyons</em> for more conversations about collecting and sports card pricing.</p><p>Study figures are preliminary, and 60-day changes are presented as reported. This episode is for educational purposes and is not financial advice.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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