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		<copyright>Unicorn Marketing Co. </copyright>
		<itunes:keywords>marketing, inclusive marketing ,mental health,entrepreneurship,creative entrepreneur,creative business,women in business,branding and storytelling,marketing podcast,small business tips,brand strategy,marketing trends,thought leadership,business mindset,creative strategy</itunes:keywords>
		<itunes:author>Unicorn Marketing Co.</itunes:author>
		<itunes:subtitle>A sprinkle of marketing magic in every episode</itunes:subtitle>
		<itunes:summary><![CDATA[Curiosity, creativity, and change—welcome to <em>The Magic Hour Podcast</em>! Hosted by Hope Mikal, CEO + Founder of <a href="https://open.acast.com/networks/6584b3ddd919770017200d85/shows/6584b732c123af0017435277/www.unicornmarketingco.ca/podcast" rel="noopener noreferrer" target="_blank">Unicorn Marketing Co.</a>, this podcast goes beyond traditional business talk, diving into empowering conversations on entrepreneurship, creative marketing, and inclusive design. Every episode brings you closer to your purpose with heartfelt chats, expert insights, and imaginative ideas to fuel your next step. Whether you’re a marketer, a creative, or simply looking to grow, there’s a little magic here for everyone. This is more than a podcast; it’s a space for connection, growth, and a touch of magic.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		<description><![CDATA[Curiosity, creativity, and change—welcome to <em>The Magic Hour Podcast</em>! Hosted by Hope Mikal, CEO + Founder of <a href="https://open.acast.com/networks/6584b3ddd919770017200d85/shows/6584b732c123af0017435277/www.unicornmarketingco.ca/podcast" rel="noopener noreferrer" target="_blank">Unicorn Marketing Co.</a>, this podcast goes beyond traditional business talk, diving into empowering conversations on entrepreneurship, creative marketing, and inclusive design. Every episode brings you closer to your purpose with heartfelt chats, expert insights, and imaginative ideas to fuel your next step. Whether you’re a marketer, a creative, or simply looking to grow, there’s a little magic here for everyone. This is more than a podcast; it’s a space for connection, growth, and a touch of magic.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
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			<title>36: Jumping In Before You’re Ready (and Finding Yourself Along the Way)</title>
			<itunes:title>36: Jumping In Before You’re Ready (and Finding Yourself Along the Way)</itunes:title>
			<pubDate>Wed, 01 Apr 2026 20:27:46 GMT</pubDate>
			<itunes:duration>50:14</itunes:duration>
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			<itunes:subtitle>Emily Shimwell, Founder of Dine Wilder Events</itunes:subtitle>
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			<itunes:season>4</itunes:season>
			<itunes:episode>1</itunes:episode>
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			<description><![CDATA[<p>What happens when you stop performing who you think you should be… and start getting honest about who you actually are?</p><br><p>In this episode of the Magic Hour Podcast, I sit down with <a href="https://unicornmarketingco.ca/podcast-36-emily-shimwell/" rel="noopener noreferrer" target="_blank">Emily Shimwell</a>, founder of Dine Wilder Events and co-founder of Graze Wilder Charcuterie, for a conversation that feels both grounding and quietly confronting in the best way.</p><br><p>Emily has built multiple businesses in a short amount of time, but what we explore in this conversation goes far beyond growth or strategy. It’s about identity. The kind that shifts as you evolve. The kind that doesn’t always have a clear answer.</p><br><p>We talk about what it really looks like to jump before you’re ready, and how that decision can shape not just your business, but your sense of self. Emily shares the reality of building something quickly while raising young kids, and what it means to let your personal and professional worlds blur without losing yourself entirely.</p><br><p>This conversation also holds space for the tension so many women carry. The pressure to be polished but still relatable, confident but still likeable, soft but still taken seriously. And what it costs, energetically, to keep showing up that way. We explore reinvention as something deeper than a pivot. The reframes that ask more of you than a simple no ever could. And the process of becoming someone new without abandoning who you’ve been.</p><br><p>🎧 In this episode, we talk about:</p><br><p>⚡ Jumping before you’re ready and what happens on the other side of that decision</p><p>⚡ The identity shifts that come with building and evolving quickly</p><p>⚡ Navigating motherhood and business without separating the two</p><p>⚡ The pressure women feel to show up a certain way in professional spaces</p><p>⚡ The energetic cost of constantly performing in business and life</p><p>⚡ Reinvention as a lived experience, not just a strategy</p><p>⚡ The difference between saying no and reframing what’s actually aligned</p><br><p>Above all, this episode is an invitation to look a little closer at yourself. To question the roles you’ve been playing. And to consider who you are when you’re not performing for the room.✨</p><br><p><br></p><p>📖 Read the full show notes and transcript at <a href="https://unicornmarketingco.ca/podcast-33-megan-swan/" rel="noopener noreferrer" target="_blank">unicornmarketingco.ca/podcast</a></p><br><p><strong>📝 </strong> This episode is sponsored by <a href="https://flodesk.com/c/UNICORNMARKETING" rel="noopener noreferrer" target="_blank"><u>F</u>lodesk</a>. The beautiful, easy-to-use email marketing platform I swear by. Get a free month of Flodesk here: <a href="https://flodesk.com/c/UNICORNMARKETING" rel="noopener noreferrer" target="_blank">https://flodesk.com/c/UNICORNMARKETING</a> 💌</p><br><p>✨ Stay in the magic: Follow&nbsp;<a href="https://instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a>&nbsp;for behind-the-scenes content, guest updates, and more!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>What happens when you stop performing who you think you should be… and start getting honest about who you actually are?</p><br><p>In this episode of the Magic Hour Podcast, I sit down with <a href="https://unicornmarketingco.ca/podcast-36-emily-shimwell/" rel="noopener noreferrer" target="_blank">Emily Shimwell</a>, founder of Dine Wilder Events and co-founder of Graze Wilder Charcuterie, for a conversation that feels both grounding and quietly confronting in the best way.</p><br><p>Emily has built multiple businesses in a short amount of time, but what we explore in this conversation goes far beyond growth or strategy. It’s about identity. The kind that shifts as you evolve. The kind that doesn’t always have a clear answer.</p><br><p>We talk about what it really looks like to jump before you’re ready, and how that decision can shape not just your business, but your sense of self. Emily shares the reality of building something quickly while raising young kids, and what it means to let your personal and professional worlds blur without losing yourself entirely.</p><br><p>This conversation also holds space for the tension so many women carry. The pressure to be polished but still relatable, confident but still likeable, soft but still taken seriously. And what it costs, energetically, to keep showing up that way. We explore reinvention as something deeper than a pivot. The reframes that ask more of you than a simple no ever could. And the process of becoming someone new without abandoning who you’ve been.</p><br><p>🎧 In this episode, we talk about:</p><br><p>⚡ Jumping before you’re ready and what happens on the other side of that decision</p><p>⚡ The identity shifts that come with building and evolving quickly</p><p>⚡ Navigating motherhood and business without separating the two</p><p>⚡ The pressure women feel to show up a certain way in professional spaces</p><p>⚡ The energetic cost of constantly performing in business and life</p><p>⚡ Reinvention as a lived experience, not just a strategy</p><p>⚡ The difference between saying no and reframing what’s actually aligned</p><br><p>Above all, this episode is an invitation to look a little closer at yourself. To question the roles you’ve been playing. And to consider who you are when you’re not performing for the room.✨</p><br><p><br></p><p>📖 Read the full show notes and transcript at <a href="https://unicornmarketingco.ca/podcast-33-megan-swan/" rel="noopener noreferrer" target="_blank">unicornmarketingco.ca/podcast</a></p><br><p><strong>📝 </strong> This episode is sponsored by <a href="https://flodesk.com/c/UNICORNMARKETING" rel="noopener noreferrer" target="_blank"><u>F</u>lodesk</a>. The beautiful, easy-to-use email marketing platform I swear by. Get a free month of Flodesk here: <a href="https://flodesk.com/c/UNICORNMARKETING" rel="noopener noreferrer" target="_blank">https://flodesk.com/c/UNICORNMARKETING</a> 💌</p><br><p>✨ Stay in the magic: Follow&nbsp;<a href="https://instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a>&nbsp;for behind-the-scenes content, guest updates, and more!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>35: Where Joy Leads, Community Follows</title>
			<itunes:title>35: Where Joy Leads, Community Follows</itunes:title>
			<pubDate>Wed, 03 Dec 2025 20:22:06 GMT</pubDate>
			<itunes:duration>1:12:57</itunes:duration>
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			<itunes:subtitle>Danielle Leroux and Laura Van Der Veer from She Summits Forum</itunes:subtitle>
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			<description><![CDATA[<p>What happens when you stop wearing “busy” like a badge of honour and start building community with intention, gentleness, and real connection?</p><br><p>In this episode of the <a href="https://unicornmarketingco.ca/podcast-25-laura-van-der-veer-danielle-leroux/" rel="noopener noreferrer" target="_blank">Magic Hour Podcast,</a> I sit down with Danielle and Laura, co-founders of She Summits Forum for a conversation that feels like a warm hug for your nervous system. Their partnership is rooted in joy, play, confidence, and the kind of connection you simply cannot fake. Together, they share how She Summits has grown into a space where women can slow down, lean into their strengths, and find community that feels safe and soul nourishing.</p><br><p>We explore how joy and play return to adulthood when we let them, why women often lose touch with those qualities, and how simple rituals can become grounding practices when business feels heavy. Danielle and Laura talk about the bravery of letting go of the “shoulds,” trusting what feels natural, and choosing a way of working that prioritizes ease, collaboration, and clarity.</p><br><p>Community sits at the heart of this episode. Not community as content, but community as a feeling. Danielle and Laura break down how they create experiences that spark connection from the first hello, why retail spaces are becoming modern gathering hubs, and the underrated skills that make relationships feel real rather than transactional.</p><br><p>Above all, this episode is an invitation to slow down, choose presence over performance, and remember that joy, play, and confidence are not extras. They are your compass.</p><br><p><br></p><p>🎧 <strong>In this episode, we talk about:</strong></p><p>⚡ How joy and play return when we give ourselves permission to soften</p><p>⚡ The grounding rituals that support us when life or business feels heavy</p><p>⚡ Why confidence grows deeper when it’s nurtured in community</p><p>⚡ The art of unlearning old expectations in business and leadership</p><p>⚡ Creating space for what truly fits by learning when to say no</p><p>⚡ Community as something you feel, not something you perform</p><p>⚡ How retail spaces are becoming modern gathering hubs for connection</p><p>⚡ The message Danielle and Laura hope every woman building something could hear</p><br><p>If you’ve been craving softness, clarity, or community that feels real and nourishing, this conversation will land like a much needed exhale. ✨</p><br><p><br></p><p>📖 Read the full show notes and transcript at <a href="https://unicornmarketingco.ca/podcast-33-megan-swan/" rel="noopener noreferrer" target="_blank">unicornmarketingco.ca/podcast</a></p><br><p><strong>📝 </strong>This episode is sponsored by <a href="shopify.pxf.io/Y9eKnK" rel="noopener noreferrer" target="_blank">Shopify</a>. Thinking about launching an e-commerce brand? Start today with a 3-day free trial and build your store with the easiest, most powerful platform out there:<strong>&nbsp;</strong><a href="http://shopify.pxf.io/Y9eKnK" rel="noopener noreferrer" target="_blank">shopify.pxf.io/Y9eKnK</a></p><br><p>✨ Stay in the magic: Follow&nbsp;<a href="https://instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a>&nbsp;for behind-the-scenes content, guest updates, and more!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>What happens when you stop wearing “busy” like a badge of honour and start building community with intention, gentleness, and real connection?</p><br><p>In this episode of the <a href="https://unicornmarketingco.ca/podcast-25-laura-van-der-veer-danielle-leroux/" rel="noopener noreferrer" target="_blank">Magic Hour Podcast,</a> I sit down with Danielle and Laura, co-founders of She Summits Forum for a conversation that feels like a warm hug for your nervous system. Their partnership is rooted in joy, play, confidence, and the kind of connection you simply cannot fake. Together, they share how She Summits has grown into a space where women can slow down, lean into their strengths, and find community that feels safe and soul nourishing.</p><br><p>We explore how joy and play return to adulthood when we let them, why women often lose touch with those qualities, and how simple rituals can become grounding practices when business feels heavy. Danielle and Laura talk about the bravery of letting go of the “shoulds,” trusting what feels natural, and choosing a way of working that prioritizes ease, collaboration, and clarity.</p><br><p>Community sits at the heart of this episode. Not community as content, but community as a feeling. Danielle and Laura break down how they create experiences that spark connection from the first hello, why retail spaces are becoming modern gathering hubs, and the underrated skills that make relationships feel real rather than transactional.</p><br><p>Above all, this episode is an invitation to slow down, choose presence over performance, and remember that joy, play, and confidence are not extras. They are your compass.</p><br><p><br></p><p>🎧 <strong>In this episode, we talk about:</strong></p><p>⚡ How joy and play return when we give ourselves permission to soften</p><p>⚡ The grounding rituals that support us when life or business feels heavy</p><p>⚡ Why confidence grows deeper when it’s nurtured in community</p><p>⚡ The art of unlearning old expectations in business and leadership</p><p>⚡ Creating space for what truly fits by learning when to say no</p><p>⚡ Community as something you feel, not something you perform</p><p>⚡ How retail spaces are becoming modern gathering hubs for connection</p><p>⚡ The message Danielle and Laura hope every woman building something could hear</p><br><p>If you’ve been craving softness, clarity, or community that feels real and nourishing, this conversation will land like a much needed exhale. ✨</p><br><p><br></p><p>📖 Read the full show notes and transcript at <a href="https://unicornmarketingco.ca/podcast-33-megan-swan/" rel="noopener noreferrer" target="_blank">unicornmarketingco.ca/podcast</a></p><br><p><strong>📝 </strong>This episode is sponsored by <a href="shopify.pxf.io/Y9eKnK" rel="noopener noreferrer" target="_blank">Shopify</a>. Thinking about launching an e-commerce brand? Start today with a 3-day free trial and build your store with the easiest, most powerful platform out there:<strong>&nbsp;</strong><a href="http://shopify.pxf.io/Y9eKnK" rel="noopener noreferrer" target="_blank">shopify.pxf.io/Y9eKnK</a></p><br><p>✨ Stay in the magic: Follow&nbsp;<a href="https://instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a>&nbsp;for behind-the-scenes content, guest updates, and more!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>After Hours with Danielle Wiebe: Building Belonging In Your Business</title>
			<itunes:title>After Hours with Danielle Wiebe: Building Belonging In Your Business</itunes:title>
			<pubDate>Wed, 19 Nov 2025 20:49:36 GMT</pubDate>
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			<itunes:subtitle>Danielle Wiebe, Founder of Bloom Business Collective and Host of Top 1% Business Podcast, Bloom Business Collective Podcast</itunes:subtitle>
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			<itunes:episode>24</itunes:episode>
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			<description><![CDATA[<p>What does it take to build real community in your business, the kind where people feel seen, supported, and genuinely connected?</p><br><p>In this <a href="https://unicornmarketingco.ca/after-hours-danielle-wiebe/" rel="noopener noreferrer" target="_blank">After Hours episode</a>, Danielle Wiebe shares a grounded look at how belonging is created with intention and why community becomes the most sustainable growth strategy you can invest in. With almost 11 years of hosting events, she breaks down how connection actually happens and why it begins long before anyone walks into the room.</p><br><p>Danielle shares the small, intentional practices that shape meaningful community experiences: creating low-pressure pre-event spaces, weaving in gentle connection prompts during gatherings, and continuing momentum after the event so relationships don’t fade. She explains how hybrid touchpoints, both online and in person, deepen trust, expand visibility, and help your community feel supported at every stage.</p><br><p>This is not about hosting perfect events. It is about presence, intention, and remembering that every business can build belonging in a way that feels natural. Danielle offers simple ideas for connection, from Instagram group chats to casual pop-up meetups, and shows how collaboration can lighten the load and expand your impact.</p><br><p>This is a grounding invitation to slow down, bring people together in ways that feel real, and build a business where your community truly belongs.</p><br><p><br></p><br><p>🎧 Listen to the <em>Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify</a>, <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in.</p><br><p>📖 Read the full show notes and transcript at <a href="https://unicornmarketingco.ca/podcast-31-pennylane-shen/" rel="noopener noreferrer" target="_blank">unicornmarketingco.ca/podcast</a></p><br><p>✨ Stay in the magic: Follow&nbsp;<a href="https://instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a>&nbsp;for behind-the-scenes content, guest updates, and more!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>What does it take to build real community in your business, the kind where people feel seen, supported, and genuinely connected?</p><br><p>In this <a href="https://unicornmarketingco.ca/after-hours-danielle-wiebe/" rel="noopener noreferrer" target="_blank">After Hours episode</a>, Danielle Wiebe shares a grounded look at how belonging is created with intention and why community becomes the most sustainable growth strategy you can invest in. With almost 11 years of hosting events, she breaks down how connection actually happens and why it begins long before anyone walks into the room.</p><br><p>Danielle shares the small, intentional practices that shape meaningful community experiences: creating low-pressure pre-event spaces, weaving in gentle connection prompts during gatherings, and continuing momentum after the event so relationships don’t fade. She explains how hybrid touchpoints, both online and in person, deepen trust, expand visibility, and help your community feel supported at every stage.</p><br><p>This is not about hosting perfect events. It is about presence, intention, and remembering that every business can build belonging in a way that feels natural. Danielle offers simple ideas for connection, from Instagram group chats to casual pop-up meetups, and shows how collaboration can lighten the load and expand your impact.</p><br><p>This is a grounding invitation to slow down, bring people together in ways that feel real, and build a business where your community truly belongs.</p><br><p><br></p><br><p>🎧 Listen to the <em>Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify</a>, <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in.</p><br><p>📖 Read the full show notes and transcript at <a href="https://unicornmarketingco.ca/podcast-31-pennylane-shen/" rel="noopener noreferrer" target="_blank">unicornmarketingco.ca/podcast</a></p><br><p>✨ Stay in the magic: Follow&nbsp;<a href="https://instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a>&nbsp;for behind-the-scenes content, guest updates, and more!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>34: Community Over Competition, Always </title>
			<itunes:title>34: Community Over Competition, Always </itunes:title>
			<pubDate>Thu, 13 Nov 2025 17:22:36 GMT</pubDate>
			<itunes:duration>56:28</itunes:duration>
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			<itunes:subtitle>Danielle Wiebe, Founder of Bloom Business Collective and Host of Top 1% Business Podcast, Bloom Business Collective Podcast</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>3</itunes:season>
			<itunes:episode>23</itunes:episode>
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			<description><![CDATA[<p>What happens when you stop trying to grow alone and start building with intention, collaboration, and real community?</p><br><p>In this episode of <a href="https://unicornmarketingco.ca/podcast-34-danielle-wiebe/" rel="noopener noreferrer" target="_blank"><em>The Magic Hour Podcast</em>,</a> I sit down with Danielle Wiebe, founder of the Bloom Business Collective and host of a top 1% business podcast. Danielle has spent over a decade building community-centred spaces for women entrepreneurs, guiding leaders through collaborations, events, and intentional business building. Today, she pulls back the curtain on her own evolution — the rebrand, the reset, and the quiet inner work that came before it.</p><br><p>We talk about the importance of taking a step back before stepping forward. Why centring yourself matters when you’re planning for the next decade. And why being in community (real community) requires presence, curiosity, and a willingness to grow alongside the people you serve. Danielle also shares the behind-the-scenes story of shifting Bloom from Business Babes Collective into the brand it is today. From hybrid events to redefining personal branding while raising kids, this conversation explores how grounding yourself in values, relationships, and abundance can shape the path ahead in powerful ways.</p><br><p>🎧 <strong>In this episode, we talk about:</strong></p><br><p>⚡ The power of taking a step back before rebranding and how centring yourself creates clarity for the next chapter</p><p>⚡ What it actually means to build a collaborative community and why the “community over competition” conversation still matters</p><p>⚡ How Danielle engages her audience post-event and why hybrid (online and in-person) spaces are the future of meaningful connection</p><p>⚡ The deeper intention behind Bloom’s rebrand and how Danielle is designing her business for the next ten years</p><p>⚡ Tips for community building: doing your research, checking for values alignment, having honest conversations, and noticing how you feel in someone’s presence</p><p>⚡ Abundance mindset vs. scarcity, and how shifting your inner narrative changes how you collaborate, show up, and lead</p><p>⚡ Navigating personal branding as a mom, deciding what to share online, and wanting her community in a space beyond Facebook</p><p>⚡ Danielle’s encouragement to check in with your people (and with your own gut) when deciding where, how, and with whom you want to grow</p><br><p>If you’ve been craving deeper connection, more aligned collaborations, or a reminder that community is something you build slowly and intentionally, this episode is going to feel like a grounding breath. ✨</p><br><p><br></p><p>📖 Read the full show notes and transcript at <a href="https://unicornmarketingco.ca/podcast-33-megan-swan/" rel="noopener noreferrer" target="_blank">unicornmarketingco.ca/podcast</a></p><br><p><strong>📝 </strong>This episode is sponsored by <a href="https://flodesk.com/c/UNICORNMARKETING" rel="noopener noreferrer" target="_blank"><u>F</u>lodesk</a>. The beautiful, easy-to-use email marketing platform I swear by. Their unlimited plan disappears November 28th: <a href="https://flodesk.com/c/UNICORNMARKETING" rel="noopener noreferrer" target="_blank">https://flodesk.com/c/UNICORNMARKETING</a> 💌</p><br><p>✨ Stay in the magic: Follow&nbsp;<a href="https://instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a>&nbsp;for behind-the-scenes content, guest updates, and more!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>What happens when you stop trying to grow alone and start building with intention, collaboration, and real community?</p><br><p>In this episode of <a href="https://unicornmarketingco.ca/podcast-34-danielle-wiebe/" rel="noopener noreferrer" target="_blank"><em>The Magic Hour Podcast</em>,</a> I sit down with Danielle Wiebe, founder of the Bloom Business Collective and host of a top 1% business podcast. Danielle has spent over a decade building community-centred spaces for women entrepreneurs, guiding leaders through collaborations, events, and intentional business building. Today, she pulls back the curtain on her own evolution — the rebrand, the reset, and the quiet inner work that came before it.</p><br><p>We talk about the importance of taking a step back before stepping forward. Why centring yourself matters when you’re planning for the next decade. And why being in community (real community) requires presence, curiosity, and a willingness to grow alongside the people you serve. Danielle also shares the behind-the-scenes story of shifting Bloom from Business Babes Collective into the brand it is today. From hybrid events to redefining personal branding while raising kids, this conversation explores how grounding yourself in values, relationships, and abundance can shape the path ahead in powerful ways.</p><br><p>🎧 <strong>In this episode, we talk about:</strong></p><br><p>⚡ The power of taking a step back before rebranding and how centring yourself creates clarity for the next chapter</p><p>⚡ What it actually means to build a collaborative community and why the “community over competition” conversation still matters</p><p>⚡ How Danielle engages her audience post-event and why hybrid (online and in-person) spaces are the future of meaningful connection</p><p>⚡ The deeper intention behind Bloom’s rebrand and how Danielle is designing her business for the next ten years</p><p>⚡ Tips for community building: doing your research, checking for values alignment, having honest conversations, and noticing how you feel in someone’s presence</p><p>⚡ Abundance mindset vs. scarcity, and how shifting your inner narrative changes how you collaborate, show up, and lead</p><p>⚡ Navigating personal branding as a mom, deciding what to share online, and wanting her community in a space beyond Facebook</p><p>⚡ Danielle’s encouragement to check in with your people (and with your own gut) when deciding where, how, and with whom you want to grow</p><br><p>If you’ve been craving deeper connection, more aligned collaborations, or a reminder that community is something you build slowly and intentionally, this episode is going to feel like a grounding breath. ✨</p><br><p><br></p><p>📖 Read the full show notes and transcript at <a href="https://unicornmarketingco.ca/podcast-33-megan-swan/" rel="noopener noreferrer" target="_blank">unicornmarketingco.ca/podcast</a></p><br><p><strong>📝 </strong>This episode is sponsored by <a href="https://flodesk.com/c/UNICORNMARKETING" rel="noopener noreferrer" target="_blank"><u>F</u>lodesk</a>. The beautiful, easy-to-use email marketing platform I swear by. Their unlimited plan disappears November 28th: <a href="https://flodesk.com/c/UNICORNMARKETING" rel="noopener noreferrer" target="_blank">https://flodesk.com/c/UNICORNMARKETING</a> 💌</p><br><p>✨ Stay in the magic: Follow&nbsp;<a href="https://instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a>&nbsp;for behind-the-scenes content, guest updates, and more!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>After Hours with Megan Swan: Reset Your Nervous System In A Weekend</title>
			<itunes:title>After Hours with Megan Swan: Reset Your Nervous System In A Weekend</itunes:title>
			<pubDate>Tue, 28 Oct 2025 20:13:57 GMT</pubDate>
			<itunes:duration>25:50</itunes:duration>
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			<itunes:subtitle>Megan Swan, Founder of Megan Swan Wellness and Co-Founder of Altavita Medical Wellness Tourism, Host of Wellness as a Way of Living Podcast</itunes:subtitle>
			<itunes:episodeType>bonus</itunes:episodeType>
			<itunes:season>3</itunes:season>
			<itunes:episode>22</itunes:episode>
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			<description><![CDATA[<p>Can you really reset your nervous system in a weekend? In this <a href="https://unicornmarketingco.ca/after-hours-megan-swan-wellness/" rel="noopener noreferrer" target="_blank"><em>After Hours</em></a> episode, Megan Swan shares 15 grounded, perspective-shifting tips to help you reconnect with your body and move out of productivity mode.</p><br><p>Drawing from over a decade of experience in the wellness industry, Megan walks us through what it really means to rewire your nervous system in a weekend. Not through rigid routines or all-or-nothing thinking, but through small, consistent micro-practices that bring you back into your body. She shares how to recognize the signs of fight-or-flight, how to gently shift into rest and digest, and why even 90 seconds of presence can start to change your internal state. You’ll hear how to create rhythms that support your nervous system in everyday life, using tools like sensory grounding, emotional processing, and energetic awareness.</p><br><p>This isn’t about overhauling your life. It’s about noticing what’s already there, giving yourself the structure to feel safe, and creating moments of calm you can actually return to. This is a quiet and powerful invitation to come home to yourself, where your body feels supported and your mind can finally exhale.</p><br><p><br></p><p>🎧 Listen to the <em>Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify</a>, <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in.</p><br><p>📖 Read the full show notes and transcript at <a href="https://unicornmarketingco.ca/podcast-31-pennylane-shen/" rel="noopener noreferrer" target="_blank">unicornmarketingco.ca/podcast</a></p><br><p>✨ Stay in the magic: Follow&nbsp;<a href="https://instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a>&nbsp;for behind-the-scenes content, guest updates, and more!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Can you really reset your nervous system in a weekend? In this <a href="https://unicornmarketingco.ca/after-hours-megan-swan-wellness/" rel="noopener noreferrer" target="_blank"><em>After Hours</em></a> episode, Megan Swan shares 15 grounded, perspective-shifting tips to help you reconnect with your body and move out of productivity mode.</p><br><p>Drawing from over a decade of experience in the wellness industry, Megan walks us through what it really means to rewire your nervous system in a weekend. Not through rigid routines or all-or-nothing thinking, but through small, consistent micro-practices that bring you back into your body. She shares how to recognize the signs of fight-or-flight, how to gently shift into rest and digest, and why even 90 seconds of presence can start to change your internal state. You’ll hear how to create rhythms that support your nervous system in everyday life, using tools like sensory grounding, emotional processing, and energetic awareness.</p><br><p>This isn’t about overhauling your life. It’s about noticing what’s already there, giving yourself the structure to feel safe, and creating moments of calm you can actually return to. This is a quiet and powerful invitation to come home to yourself, where your body feels supported and your mind can finally exhale.</p><br><p><br></p><p>🎧 Listen to the <em>Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify</a>, <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in.</p><br><p>📖 Read the full show notes and transcript at <a href="https://unicornmarketingco.ca/podcast-31-pennylane-shen/" rel="noopener noreferrer" target="_blank">unicornmarketingco.ca/podcast</a></p><br><p>✨ Stay in the magic: Follow&nbsp;<a href="https://instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a>&nbsp;for behind-the-scenes content, guest updates, and more!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
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			<title>33: From Fight or Flight to CEO Energy</title>
			<itunes:title>33: From Fight or Flight to CEO Energy</itunes:title>
			<pubDate>Tue, 21 Oct 2025 19:16:29 GMT</pubDate>
			<itunes:duration>52:43</itunes:duration>
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			<itunes:subtitle>Megan Swan, Founder of Megan Swan Wellness and Co-Founder of Altavita Medical Wellness Tourism, Host of Wellness as a Way of Living Podcast</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>3</itunes:season>
			<itunes:episode>21</itunes:episode>
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			<description><![CDATA[<p>What does it really mean to know your capacity and lead from a place that honours it?</p><br><p>In this episode of <a href="https://unicornmarketingco.ca/podcast-33-megan-swan/" rel="noopener noreferrer" target="_blank"><em>The Magic Hour Podcast</em></a>, I sit down with Megan Swan, Founder and CEO of Megan Swan Wellness and Co-Founder of Altavita Medical Wellness Tourism, for a grounded and eye-opening look at the real side of wellness, self-leadership, and the nervous system work that supports it all. We explore what it means to move beyond the illusion of being “zen all the time” and instead build awareness of your body, energy, and relationship to self. </p><br><p>Megan shares why slowing down isn’t a weakness but a <em>power move</em>—a leadership advantage that creates space for clarity, boundaries, and intention. We also dive into the science and psychology of subconscious leadership. From rewiring your relationship with procrastination to integrating hypnosis in business, and debunking myths around alpha and theta brain waves. Megan unpacks how “good girl” conditioning and self-doubt keep us stuck, and how reframing those patterns can unlock genuine confidence and growth.</p><br><p><br></p><p>🎧 <strong>In this episode, we talk about:</strong></p><p>⚡ Rewiring your relationship with procrastination and learning how to use that energy for creativity and clarity</p><p>⚡ Integrating hypnosis into subconscious business leadership and debunking myths about alpha and theta brain waves</p><p>⚡ Unpacking subconscious patterns that keep us stuck, from “good girl” conditioning to misunderstood forms of holistic biohacking</p><p>⚡ Understanding that we are animals first and how to be gentler on your system through nervous system awareness</p><p>⚡ How Megan’s two businesses support powerful individuals in showing up as their best selves</p><p>⚡ Building a personal menu of wellness that honours your energy, cycle, and season of life</p><p>⚡ Megan’s own micro wellness practices and habit stacking</p><br><p>If you’ve ever felt torn between productivity and presence—or wondered how to lead in a way that actually feels good—this episode is your permission slip to pause, listen inward, and lead differently.</p><br><p><br></p><p>📖 Read the full show notes and transcript at <a href="https://unicornmarketingco.ca/podcast-33-megan-swan/" rel="noopener noreferrer" target="_blank">unicornmarketingco.ca/podcast</a></p><br><p><strong>📝 </strong>This episode is sponsored by <a href="https://flodesk.com/c/UNICORNMARKETING" rel="noopener noreferrer" target="_blank"><u>F</u>lodesk</a>. The beautiful, easy-to-use email marketing platform I swear by. Their unlimited plan disappears November 28th: <a href="https://flodesk.com/c/UNICORNMARKETING" rel="noopener noreferrer" target="_blank">https://flodesk.com/c/UNICORNMARKETING</a> 💌</p><br><p>✨ Stay in the magic: Follow&nbsp;<a href="https://instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a>&nbsp;for behind-the-scenes content, guest updates, and more!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>What does it really mean to know your capacity and lead from a place that honours it?</p><br><p>In this episode of <a href="https://unicornmarketingco.ca/podcast-33-megan-swan/" rel="noopener noreferrer" target="_blank"><em>The Magic Hour Podcast</em></a>, I sit down with Megan Swan, Founder and CEO of Megan Swan Wellness and Co-Founder of Altavita Medical Wellness Tourism, for a grounded and eye-opening look at the real side of wellness, self-leadership, and the nervous system work that supports it all. We explore what it means to move beyond the illusion of being “zen all the time” and instead build awareness of your body, energy, and relationship to self. </p><br><p>Megan shares why slowing down isn’t a weakness but a <em>power move</em>—a leadership advantage that creates space for clarity, boundaries, and intention. We also dive into the science and psychology of subconscious leadership. From rewiring your relationship with procrastination to integrating hypnosis in business, and debunking myths around alpha and theta brain waves. Megan unpacks how “good girl” conditioning and self-doubt keep us stuck, and how reframing those patterns can unlock genuine confidence and growth.</p><br><p><br></p><p>🎧 <strong>In this episode, we talk about:</strong></p><p>⚡ Rewiring your relationship with procrastination and learning how to use that energy for creativity and clarity</p><p>⚡ Integrating hypnosis into subconscious business leadership and debunking myths about alpha and theta brain waves</p><p>⚡ Unpacking subconscious patterns that keep us stuck, from “good girl” conditioning to misunderstood forms of holistic biohacking</p><p>⚡ Understanding that we are animals first and how to be gentler on your system through nervous system awareness</p><p>⚡ How Megan’s two businesses support powerful individuals in showing up as their best selves</p><p>⚡ Building a personal menu of wellness that honours your energy, cycle, and season of life</p><p>⚡ Megan’s own micro wellness practices and habit stacking</p><br><p>If you’ve ever felt torn between productivity and presence—or wondered how to lead in a way that actually feels good—this episode is your permission slip to pause, listen inward, and lead differently.</p><br><p><br></p><p>📖 Read the full show notes and transcript at <a href="https://unicornmarketingco.ca/podcast-33-megan-swan/" rel="noopener noreferrer" target="_blank">unicornmarketingco.ca/podcast</a></p><br><p><strong>📝 </strong>This episode is sponsored by <a href="https://flodesk.com/c/UNICORNMARKETING" rel="noopener noreferrer" target="_blank"><u>F</u>lodesk</a>. The beautiful, easy-to-use email marketing platform I swear by. Their unlimited plan disappears November 28th: <a href="https://flodesk.com/c/UNICORNMARKETING" rel="noopener noreferrer" target="_blank">https://flodesk.com/c/UNICORNMARKETING</a> 💌</p><br><p>✨ Stay in the magic: Follow&nbsp;<a href="https://instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a>&nbsp;for behind-the-scenes content, guest updates, and more!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>32:  What Happens After You Get Everything You Thought You Wanted</title>
			<itunes:title>32:  What Happens After You Get Everything You Thought You Wanted</itunes:title>
			<pubDate>Tue, 23 Sep 2025 22:56:09 GMT</pubDate>
			<itunes:duration>57:51</itunes:duration>
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			<itunes:subtitle>Abagail Pumphrey, Host of the Strategy Hour Podcast and CEO/Founder of The Boss Project</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>3</itunes:season>
			<itunes:episode>20</itunes:episode>
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			<description><![CDATA[<p>What happens when everything you worked toward no longer resonates with you? How do you build a personal brand from that place of shift, honesty, and self-redefinition?</p><br><p>In this episode of <a href="https://unicornmarketingco.ca/podcast-32-abagail-pumphrey/" rel="noopener noreferrer" target="_blank"><em>The Magic Hour Podcast</em>,</a> I sit down with Abagail Pumphrey—CEO of Boss Project, host of <em>The Strategy Hour Podcast</em>, and soon-to-be author—for a deeply personal conversation about entrepreneurship, chronic pain, and letting go of the “shoulds” that shape our decisions.</p><br><p>We talk about what it means to hold space for your health while building something meaningful, navigating long-term vision when you can barely see two weeks ahead, and the deeper truth behind personal brands that resonate for the right reasons. Abagail opens up about her experience with PCOS, IVF, and endometriosis, how she’s reframed success on her own terms, and the complicated relationship she has with personal branding—sharing the discomfort, fear, and resistance that comes with being seen while still choosing to show up with vulnerability.</p><br><p>This episode is full of honesty, empowerment, and permission to slow down. If you’ve been in a season of re-evaluation, wondering what success really looks like (or who you’re building it for), this one’s for you.</p><br><p><br></p><p>🎧<strong> In this episode, we talk about:</strong></p><br><p>⚡ Why checking every box still left Abagail unfulfilled and what it took to redefine success</p><p>⚡ Choosing boundaries over burnout and letting your business reflect your actual capacity</p><p>⚡ What it looks like to shift from scaling at all costs to building a business that prioritizes wellness</p><p>⚡ Navigating PCOS, IVF, endometriosis, and the reality of leading a team while living in chronic pain</p><p>⚡ How much of yourself to share online and the emotional weight of being visible in a personal brand</p><p>⚡ Building a business that can hold your full story, not just the polished parts</p><br><p>This one hit me right in the heart... because sometimes the hardest thing to do is slow down and tell the truth. Let this be your permission slip to get honest, sit with the discomfort and keep going anyway.</p><br><p><br></p><p>📖 Read the full show notes and transcript at <a href="https://unicornmarketingco.ca/podcast-31-pennylane-shen/" rel="noopener noreferrer" target="_blank">unicornmarketingco.ca/podcast</a></p><br><p><strong>📝 </strong>This episode is sponsored by <a href="https://flodesk.com/c/UNICORNMARKETING" rel="noopener noreferrer" target="_blank"><u>F</u>lodesk</a>. The beautiful, easy-to-use email marketing platform I swear by. Their unlimited plan disappears November 28th: <a href="https://flodesk.com/c/UNICORNMARKETING" rel="noopener noreferrer" target="_blank">https://flodesk.com/c/UNICORNMARKETING</a> 💌</p><br><p>✨ Stay in the magic: Follow&nbsp;<a href="https://instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a>&nbsp;for behind-the-scenes content, guest updates, and more!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>What happens when everything you worked toward no longer resonates with you? How do you build a personal brand from that place of shift, honesty, and self-redefinition?</p><br><p>In this episode of <a href="https://unicornmarketingco.ca/podcast-32-abagail-pumphrey/" rel="noopener noreferrer" target="_blank"><em>The Magic Hour Podcast</em>,</a> I sit down with Abagail Pumphrey—CEO of Boss Project, host of <em>The Strategy Hour Podcast</em>, and soon-to-be author—for a deeply personal conversation about entrepreneurship, chronic pain, and letting go of the “shoulds” that shape our decisions.</p><br><p>We talk about what it means to hold space for your health while building something meaningful, navigating long-term vision when you can barely see two weeks ahead, and the deeper truth behind personal brands that resonate for the right reasons. Abagail opens up about her experience with PCOS, IVF, and endometriosis, how she’s reframed success on her own terms, and the complicated relationship she has with personal branding—sharing the discomfort, fear, and resistance that comes with being seen while still choosing to show up with vulnerability.</p><br><p>This episode is full of honesty, empowerment, and permission to slow down. If you’ve been in a season of re-evaluation, wondering what success really looks like (or who you’re building it for), this one’s for you.</p><br><p><br></p><p>🎧<strong> In this episode, we talk about:</strong></p><br><p>⚡ Why checking every box still left Abagail unfulfilled and what it took to redefine success</p><p>⚡ Choosing boundaries over burnout and letting your business reflect your actual capacity</p><p>⚡ What it looks like to shift from scaling at all costs to building a business that prioritizes wellness</p><p>⚡ Navigating PCOS, IVF, endometriosis, and the reality of leading a team while living in chronic pain</p><p>⚡ How much of yourself to share online and the emotional weight of being visible in a personal brand</p><p>⚡ Building a business that can hold your full story, not just the polished parts</p><br><p>This one hit me right in the heart... because sometimes the hardest thing to do is slow down and tell the truth. Let this be your permission slip to get honest, sit with the discomfort and keep going anyway.</p><br><p><br></p><p>📖 Read the full show notes and transcript at <a href="https://unicornmarketingco.ca/podcast-31-pennylane-shen/" rel="noopener noreferrer" target="_blank">unicornmarketingco.ca/podcast</a></p><br><p><strong>📝 </strong>This episode is sponsored by <a href="https://flodesk.com/c/UNICORNMARKETING" rel="noopener noreferrer" target="_blank"><u>F</u>lodesk</a>. The beautiful, easy-to-use email marketing platform I swear by. Their unlimited plan disappears November 28th: <a href="https://flodesk.com/c/UNICORNMARKETING" rel="noopener noreferrer" target="_blank">https://flodesk.com/c/UNICORNMARKETING</a> 💌</p><br><p>✨ Stay in the magic: Follow&nbsp;<a href="https://instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a>&nbsp;for behind-the-scenes content, guest updates, and more!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>After Hours with Pennylane Shen: Finding Your Visual Voice</title>
			<itunes:title>After Hours with Pennylane Shen: Finding Your Visual Voice</itunes:title>
			<pubDate>Tue, 12 Aug 2025 18:42:05 GMT</pubDate>
			<itunes:duration>20:21</itunes:duration>
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			<itunes:subtitle>Pennylane Shen, World Renowned Artist Consultant, Founder of Dazed and Confucius </itunes:subtitle>
			<itunes:episodeType>bonus</itunes:episodeType>
			<itunes:season>3</itunes:season>
			<itunes:episode>19</itunes:episode>
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			<description><![CDATA[<p>In this <a href="https://unicornmarketingco.ca/after-hours-pennylane-shen/↗" rel="noopener noreferrer" target="_blank">After Hours episode</a>, Pennylane Shen shares a grounded, perspective-shifting approach to finding your visual voice as an artist—one that steps away from the noise of social media and back into tactile, intentional creative exploration.</p><br><p>Drawing from her popular seminar and years of experience consulting thousands of artists, Pennylane walks us through what it actually means to develop a cohesive practice. She invites us to reflect on the visual threads that connect our work, create physical spaces that nurture inspiration, and explore the lineage of influence that shapes how we create.</p><br><p>This isn’t about following trends or rushing to define your “style.” It’s about slowing down, observing what already exists in your work, and giving yourself the structure—and permission—to go deeper. From mood boards to people maps to the underrated power of studies, this masterclass offers a refreshing, practical, and honest look at what it really takes to show up for your art.</p><br><p>It’s a quiet and powerful nudge back to the core of your practice, where your curiosity leads and your voice takes shape.</p><br><p>Reference: <a href="https://www.aimeehennybrown.com/" rel="noopener noreferrer" target="_blank">Aimee Henny Brown</a> on creating an artistic family tree.</p><br><p><br></p><p>🎧 Listen to the <em>Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify</a>, <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in.</p><br><p>📖 Read the full show notes and transcript at <a href="https://unicornmarketingco.ca/podcast-31-pennylane-shen/" rel="noopener noreferrer" target="_blank">unicornmarketingco.ca/podcast</a></p><br><p>✨ Stay in the magic: Follow&nbsp;<a href="https://instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a>&nbsp;for behind-the-scenes content, guest updates, and more!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this <a href="https://unicornmarketingco.ca/after-hours-pennylane-shen/↗" rel="noopener noreferrer" target="_blank">After Hours episode</a>, Pennylane Shen shares a grounded, perspective-shifting approach to finding your visual voice as an artist—one that steps away from the noise of social media and back into tactile, intentional creative exploration.</p><br><p>Drawing from her popular seminar and years of experience consulting thousands of artists, Pennylane walks us through what it actually means to develop a cohesive practice. She invites us to reflect on the visual threads that connect our work, create physical spaces that nurture inspiration, and explore the lineage of influence that shapes how we create.</p><br><p>This isn’t about following trends or rushing to define your “style.” It’s about slowing down, observing what already exists in your work, and giving yourself the structure—and permission—to go deeper. From mood boards to people maps to the underrated power of studies, this masterclass offers a refreshing, practical, and honest look at what it really takes to show up for your art.</p><br><p>It’s a quiet and powerful nudge back to the core of your practice, where your curiosity leads and your voice takes shape.</p><br><p>Reference: <a href="https://www.aimeehennybrown.com/" rel="noopener noreferrer" target="_blank">Aimee Henny Brown</a> on creating an artistic family tree.</p><br><p><br></p><p>🎧 Listen to the <em>Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify</a>, <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in.</p><br><p>📖 Read the full show notes and transcript at <a href="https://unicornmarketingco.ca/podcast-31-pennylane-shen/" rel="noopener noreferrer" target="_blank">unicornmarketingco.ca/podcast</a></p><br><p>✨ Stay in the magic: Follow&nbsp;<a href="https://instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a>&nbsp;for behind-the-scenes content, guest updates, and more!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>31: Burnout, Bad Art, and the Real Work of Being an Artist</title>
			<itunes:title>31: Burnout, Bad Art, and the Real Work of Being an Artist</itunes:title>
			<pubDate>Mon, 04 Aug 2025 23:00:36 GMT</pubDate>
			<itunes:duration>1:04:14</itunes:duration>
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			<itunes:subtitle>Pennylane Shen, World Renowned Artist Consultant, Founder of Dazed and Confucius </itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>3</itunes:season>
			<itunes:episode>18</itunes:episode>
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			<description><![CDATA[<p>What does it mean to build a creative practice that’s both intentional and evolving?</p><br><p>In this episode of <a href="https://unicornmarketingco.ca/podcast-31-pennylane-shen/" rel="noopener noreferrer" target="_blank"><em>The Magic Hour Podcast</em></a>, I sit down with Pennylane Shen—artist consultant, educator, and founder of Dazed and Confucius—for a grounded conversation about visual identity, creative burnout, and redefining what success looks like as a working artist today.</p><br><p>We explore how Pennylane’s consulting work has shaped the careers of thousands of artists, the invisible pressure creatives feel to constantly produce, and how to find your visual voice without getting lost in the noise. From breaking away from the traditional gallery path to embracing structure in your play, this episode is packed with thoughtful insights for visual artists trying to make honest, impactful work in 2025.</p><br><p>🎧 In this episode, we talk about:</p><br><p>⚡ Burnout, shame, and the pressure to constantly “do more” as an artist</p><p>⚡ Why trusting your intuition is a business strategy too</p><p>⚡ The importance of deadlines, structure, and permission to play</p><p>⚡ What it really means to find your visual voice (and how to start)</p><p>⚡ Disrupting the myth of gallery validation and what success can look like in 2025</p><p>⚡ The rise of artist coaches, and how Pennylane’s approach is different</p><br><p>Pennylane speaks candidly about what it really means to build a values-led business in the creative world—and why slowing down, making “bad” art, and trusting the process are essential parts of the journey. No matter what chapter you’re in, this episode offers the grounding you didn’t know you needed.</p><br><p><br></p><p>🎧 Listen to the <em>Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify</a>, <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in.</p><br><p><br></p><p>📖 Read the full show notes and transcript at <a href="https://unicornmarketingco.ca/podcast-31-pennylane-shen/" rel="noopener noreferrer" target="_blank">unicornmarketingco.ca/podcast</a></p><br><p><strong>📝 This episode is sponsored by </strong><a href="https://www.shopify.com/ca/free-trial?irclickid=1Z00zC1H5xycT5sQvtTI3XFbUksSjmXnNTkG1E0&amp;irgwc=1&amp;partner=5446110&amp;affpt=excluded&amp;utm_channel=affiliates&amp;utm_source=5446110-impact&amp;utm_medium=cpa&amp;iradid=1061744" rel="noopener noreferrer" target="_blank"><strong><u>Shopify</u></strong></a>—the all-in-one e-commerce platform we recommend for bold, product-based brands. Ready to launch or level up your shop? <a href="https://www.shopify.com/ca/free-trial?irclickid=1Z00zC1H5xycT5sQvtTI3XFbUksSjmXnNTkG1E0&amp;irgwc=1&amp;partner=5446110&amp;affpt=excluded&amp;utm_channel=affiliates&amp;utm_source=5446110-impact&amp;utm_medium=cpa&amp;iradid=1061744" rel="noopener noreferrer" target="_blank">Start your free trial today!</a></p><br><p><strong>📝 This episode is sponsored by </strong><a href="https://try.later.com/3t6405l3f60a" rel="noopener noreferrer" target="_blank"><strong>Later</strong></a>—your social media sidekick. Plan, schedule, post, and write captions with the help of AI and check your analytics all in one place. Try it free for 14 days using this <a href="https://try.later.com/3t6405l3f60a" rel="noopener noreferrer" target="_blank">link</a>.</p><br><p>✨ Stay in the magic: Follow&nbsp;<a href="https://instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a>&nbsp;for behind-the-scenes content, guest updates, and more!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>What does it mean to build a creative practice that’s both intentional and evolving?</p><br><p>In this episode of <a href="https://unicornmarketingco.ca/podcast-31-pennylane-shen/" rel="noopener noreferrer" target="_blank"><em>The Magic Hour Podcast</em></a>, I sit down with Pennylane Shen—artist consultant, educator, and founder of Dazed and Confucius—for a grounded conversation about visual identity, creative burnout, and redefining what success looks like as a working artist today.</p><br><p>We explore how Pennylane’s consulting work has shaped the careers of thousands of artists, the invisible pressure creatives feel to constantly produce, and how to find your visual voice without getting lost in the noise. From breaking away from the traditional gallery path to embracing structure in your play, this episode is packed with thoughtful insights for visual artists trying to make honest, impactful work in 2025.</p><br><p>🎧 In this episode, we talk about:</p><br><p>⚡ Burnout, shame, and the pressure to constantly “do more” as an artist</p><p>⚡ Why trusting your intuition is a business strategy too</p><p>⚡ The importance of deadlines, structure, and permission to play</p><p>⚡ What it really means to find your visual voice (and how to start)</p><p>⚡ Disrupting the myth of gallery validation and what success can look like in 2025</p><p>⚡ The rise of artist coaches, and how Pennylane’s approach is different</p><br><p>Pennylane speaks candidly about what it really means to build a values-led business in the creative world—and why slowing down, making “bad” art, and trusting the process are essential parts of the journey. No matter what chapter you’re in, this episode offers the grounding you didn’t know you needed.</p><br><p><br></p><p>🎧 Listen to the <em>Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify</a>, <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in.</p><br><p><br></p><p>📖 Read the full show notes and transcript at <a href="https://unicornmarketingco.ca/podcast-31-pennylane-shen/" rel="noopener noreferrer" target="_blank">unicornmarketingco.ca/podcast</a></p><br><p><strong>📝 This episode is sponsored by </strong><a href="https://www.shopify.com/ca/free-trial?irclickid=1Z00zC1H5xycT5sQvtTI3XFbUksSjmXnNTkG1E0&amp;irgwc=1&amp;partner=5446110&amp;affpt=excluded&amp;utm_channel=affiliates&amp;utm_source=5446110-impact&amp;utm_medium=cpa&amp;iradid=1061744" rel="noopener noreferrer" target="_blank"><strong><u>Shopify</u></strong></a>—the all-in-one e-commerce platform we recommend for bold, product-based brands. Ready to launch or level up your shop? <a href="https://www.shopify.com/ca/free-trial?irclickid=1Z00zC1H5xycT5sQvtTI3XFbUksSjmXnNTkG1E0&amp;irgwc=1&amp;partner=5446110&amp;affpt=excluded&amp;utm_channel=affiliates&amp;utm_source=5446110-impact&amp;utm_medium=cpa&amp;iradid=1061744" rel="noopener noreferrer" target="_blank">Start your free trial today!</a></p><br><p><strong>📝 This episode is sponsored by </strong><a href="https://try.later.com/3t6405l3f60a" rel="noopener noreferrer" target="_blank"><strong>Later</strong></a>—your social media sidekick. Plan, schedule, post, and write captions with the help of AI and check your analytics all in one place. Try it free for 14 days using this <a href="https://try.later.com/3t6405l3f60a" rel="noopener noreferrer" target="_blank">link</a>.</p><br><p>✨ Stay in the magic: Follow&nbsp;<a href="https://instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a>&nbsp;for behind-the-scenes content, guest updates, and more!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
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			<title>30: The Pivot That Changed Everything</title>
			<itunes:title>30: The Pivot That Changed Everything</itunes:title>
			<pubDate>Wed, 30 Jul 2025 18:45:33 GMT</pubDate>
			<itunes:duration>46:35</itunes:duration>
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			<link>https://unicornmarketingco.ca/podcast-30-phoebe-sherman/</link>
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			<itunes:subtitle>Phoebe Sherman, Full Time Content Creator, Podcast Host, and Founder of Girl Gang Craft</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>3</itunes:season>
			<itunes:episode>17</itunes:episode>
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			<description><![CDATA[<p>How do you build a business that reflects your values and still leaves room to grow?</p><br><p>In this episode of <a href="https://unicornmarketingco.ca/podcast-30-phoebe-sherman/" rel="noopener noreferrer" target="_blank"><em>The Magic Hour Podcast</em></a>, I sit down with Phoebe Sherman—artist, activist, and founder of Girl Gang Craft—for an honest conversation about creative entrepreneurship, aligned content, and evolving your business with intention.</p><br><p>We explore how Phoebe’s bold designs became a rallying cry for change, the realities of running a values-driven brand, and why pivoting is a powerful act of self-trust. From pivoting her business multiple times to redefining success in the creator economy, this episode is packed with real talk, creative wisdom, and a whole lot of heart. From creating content that connects to choosing brand partnerships that actually make sense, Phoebe doesn’t hold back on the realities of growing a values-led content forward Instagram account. We get into pivoting with purpose, embracing discomfort, and finding your voice in a space that often rewards sameness.</p><br><p>🎧 In this episode, we talk about:</p><br><p>⚡ The origin story of Girl Gang Craft and how one bold design became a movement</p><p>⚡ Why content creation rooted in your values is more impactful (and sustainable)</p><p>⚡ The messy reality of pivoting your business and navigating seasons of change</p><p>⚡ How art, activism, and entrepreneurship can work together to spark collective impact</p><p>⚡ The future of influencer marketing and what true alignment looks like—plus Phoebe’s take on pitching brand deals, charging your worth, and building sustainable partnerships (as taught in her Brand Deal Course).</p><br><p>This is your invitation to get grounded in your values, honour your creative path, and make space for what’s next.</p><br><p><br></p><p>🎧 Listen to the <em>Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify</a>, <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in.</p><br><p><br></p><p>📖 Read the full show notes and transcript at <a href="https://unicornmarketingco.ca/category/magic-hour/" rel="noopener noreferrer" target="_blank">unicornmarketingco.ca/podcast</a></p><br><p><strong>📝 This episode is sponsored by </strong><a href="https://www.shopify.com/ca/free-trial?irclickid=1Z00zC1H5xycT5sQvtTI3XFbUksSjmXnNTkG1E0&amp;irgwc=1&amp;partner=5446110&amp;affpt=excluded&amp;utm_channel=affiliates&amp;utm_source=5446110-impact&amp;utm_medium=cpa&amp;iradid=1061744" rel="noopener noreferrer" target="_blank"><strong><u>Shopify</u></strong></a>—the all-in-one e-commerce platform we recommend for bold, product-based brands. Ready to launch or level up your shop? <a href="https://www.shopify.com/ca/free-trial?irclickid=1Z00zC1H5xycT5sQvtTI3XFbUksSjmXnNTkG1E0&amp;irgwc=1&amp;partner=5446110&amp;affpt=excluded&amp;utm_channel=affiliates&amp;utm_source=5446110-impact&amp;utm_medium=cpa&amp;iradid=1061744" rel="noopener noreferrer" target="_blank">Start your free trial today!</a></p><br><p><strong>📝 This episode is sponsored by </strong><a href="https://try.later.com/3t6405l3f60a" rel="noopener noreferrer" target="_blank"><strong>Later</strong></a>—your social media sidekick. Plan, schedule, post, and write captions with the help of AI and check your analytics all in one place. Try it free for 14 days using this <a href="https://try.later.com/3t6405l3f60a" rel="noopener noreferrer" target="_blank">link</a>.</p><br><p>✨ Stay in the magic: Follow&nbsp;<a href="https://instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a>&nbsp;for behind-the-scenes content, guest updates, and more!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>How do you build a business that reflects your values and still leaves room to grow?</p><br><p>In this episode of <a href="https://unicornmarketingco.ca/podcast-30-phoebe-sherman/" rel="noopener noreferrer" target="_blank"><em>The Magic Hour Podcast</em></a>, I sit down with Phoebe Sherman—artist, activist, and founder of Girl Gang Craft—for an honest conversation about creative entrepreneurship, aligned content, and evolving your business with intention.</p><br><p>We explore how Phoebe’s bold designs became a rallying cry for change, the realities of running a values-driven brand, and why pivoting is a powerful act of self-trust. From pivoting her business multiple times to redefining success in the creator economy, this episode is packed with real talk, creative wisdom, and a whole lot of heart. From creating content that connects to choosing brand partnerships that actually make sense, Phoebe doesn’t hold back on the realities of growing a values-led content forward Instagram account. We get into pivoting with purpose, embracing discomfort, and finding your voice in a space that often rewards sameness.</p><br><p>🎧 In this episode, we talk about:</p><br><p>⚡ The origin story of Girl Gang Craft and how one bold design became a movement</p><p>⚡ Why content creation rooted in your values is more impactful (and sustainable)</p><p>⚡ The messy reality of pivoting your business and navigating seasons of change</p><p>⚡ How art, activism, and entrepreneurship can work together to spark collective impact</p><p>⚡ The future of influencer marketing and what true alignment looks like—plus Phoebe’s take on pitching brand deals, charging your worth, and building sustainable partnerships (as taught in her Brand Deal Course).</p><br><p>This is your invitation to get grounded in your values, honour your creative path, and make space for what’s next.</p><br><p><br></p><p>🎧 Listen to the <em>Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify</a>, <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in.</p><br><p><br></p><p>📖 Read the full show notes and transcript at <a href="https://unicornmarketingco.ca/category/magic-hour/" rel="noopener noreferrer" target="_blank">unicornmarketingco.ca/podcast</a></p><br><p><strong>📝 This episode is sponsored by </strong><a href="https://www.shopify.com/ca/free-trial?irclickid=1Z00zC1H5xycT5sQvtTI3XFbUksSjmXnNTkG1E0&amp;irgwc=1&amp;partner=5446110&amp;affpt=excluded&amp;utm_channel=affiliates&amp;utm_source=5446110-impact&amp;utm_medium=cpa&amp;iradid=1061744" rel="noopener noreferrer" target="_blank"><strong><u>Shopify</u></strong></a>—the all-in-one e-commerce platform we recommend for bold, product-based brands. Ready to launch or level up your shop? <a href="https://www.shopify.com/ca/free-trial?irclickid=1Z00zC1H5xycT5sQvtTI3XFbUksSjmXnNTkG1E0&amp;irgwc=1&amp;partner=5446110&amp;affpt=excluded&amp;utm_channel=affiliates&amp;utm_source=5446110-impact&amp;utm_medium=cpa&amp;iradid=1061744" rel="noopener noreferrer" target="_blank">Start your free trial today!</a></p><br><p><strong>📝 This episode is sponsored by </strong><a href="https://try.later.com/3t6405l3f60a" rel="noopener noreferrer" target="_blank"><strong>Later</strong></a>—your social media sidekick. Plan, schedule, post, and write captions with the help of AI and check your analytics all in one place. Try it free for 14 days using this <a href="https://try.later.com/3t6405l3f60a" rel="noopener noreferrer" target="_blank">link</a>.</p><br><p>✨ Stay in the magic: Follow&nbsp;<a href="https://instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a>&nbsp;for behind-the-scenes content, guest updates, and more!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>After Hours with Pearl Cicci: A Somatic Reset For When You’re Holding Too Much</title>
			<itunes:title>After Hours with Pearl Cicci: A Somatic Reset For When You’re Holding Too Much</itunes:title>
			<pubDate>Tue, 15 Jul 2025 23:10:08 GMT</pubDate>
			<itunes:duration>23:21</itunes:duration>
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			<acast:showId>6584b732c123af0017435277</acast:showId>
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			<itunes:subtitle><![CDATA[Pearl Cicci, State Optimization Mentor & Somatic Practitioner]]></itunes:subtitle>
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			<itunes:season>3</itunes:season>
			<itunes:episode>16</itunes:episode>
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			<description><![CDATA[<p>This isn’t a traditional meditation... It’s a somatic experience designed to help you move through emotion, come back into your body, and shift your internal state with intention.</p><br><p>In this guided journey, Pearl Cicci invites you to explore what’s present, name what you want to feel instead, and gently release what’s no longer in alignment. It’s an invitation to sit, feel, express, and remind yourself that it’s safe to be here. To be proud of where you are. To be kind to your nervous system.</p><br><p>Let this be a pocket-sized practice you can revisit anytime you need to recenter, call in clarity, and feel more like yourself again.</p><br><p>Press play and let your body lead. 🎧</p><br><p>📖 Check out the full show notes:<a href="https://unicornmarketingco.ca/after-hours-ayesha-santos/" rel="noopener noreferrer" target="_blank"> </a><a href="https://unicornmarketingco.ca/after-hours-pearl-cicci/" rel="noopener noreferrer" target="_blank">Magic Hour Podcast Show Notes</a></p><br><p><br></p><p><strong>What is After Hours?</strong></p><br><p>After Hours is the<strong> </strong><a href="https://unicornmarketingco.ca/podcast/#/" rel="noopener noreferrer" target="_blank"><em>Magic Hour Podcast’</em></a><em>s</em> new bonus episode series, designed to give listeners an even deeper dive into key topics. Unlike the main episodes, which focus on storytelling, journeys, and big-picture conversations, <em>After Hours</em> shifts into a workshop-style format where guests share actionable strategies, hands-on exercises, and expert insights that listeners can apply right away.</p><br><p><strong>Learn about the Magic Hour Podcast!</strong></p><br><p>Where curiosity meets creativity, <a href="https://unicornmarketingco.ca/podcast/" rel="noopener noreferrer" target="_blank">this podcast</a> dives into entrepreneurship, creative marketing, and inclusive design. Each episode features insightful conversations with industry leaders who challenge norms and inspire fresh thinking. If you’re a marketer, creative, or just seeking new perspectives, this is your space for connection, growth, and a little magic.✨</p><br><p><br></p><p>📲 <strong>Follow The Magic Hour Podcast on Instagram </strong><a href="https://www.instagram.com/itsthemagichourpodcast/" rel="noopener noreferrer" target="_blank"><strong>@itsthemagichourpodcast</strong></a></p><br><p>🎧 Listen to <em>The Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify,</a> <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>This isn’t a traditional meditation... It’s a somatic experience designed to help you move through emotion, come back into your body, and shift your internal state with intention.</p><br><p>In this guided journey, Pearl Cicci invites you to explore what’s present, name what you want to feel instead, and gently release what’s no longer in alignment. It’s an invitation to sit, feel, express, and remind yourself that it’s safe to be here. To be proud of where you are. To be kind to your nervous system.</p><br><p>Let this be a pocket-sized practice you can revisit anytime you need to recenter, call in clarity, and feel more like yourself again.</p><br><p>Press play and let your body lead. 🎧</p><br><p>📖 Check out the full show notes:<a href="https://unicornmarketingco.ca/after-hours-ayesha-santos/" rel="noopener noreferrer" target="_blank"> </a><a href="https://unicornmarketingco.ca/after-hours-pearl-cicci/" rel="noopener noreferrer" target="_blank">Magic Hour Podcast Show Notes</a></p><br><p><br></p><p><strong>What is After Hours?</strong></p><br><p>After Hours is the<strong> </strong><a href="https://unicornmarketingco.ca/podcast/#/" rel="noopener noreferrer" target="_blank"><em>Magic Hour Podcast’</em></a><em>s</em> new bonus episode series, designed to give listeners an even deeper dive into key topics. Unlike the main episodes, which focus on storytelling, journeys, and big-picture conversations, <em>After Hours</em> shifts into a workshop-style format where guests share actionable strategies, hands-on exercises, and expert insights that listeners can apply right away.</p><br><p><strong>Learn about the Magic Hour Podcast!</strong></p><br><p>Where curiosity meets creativity, <a href="https://unicornmarketingco.ca/podcast/" rel="noopener noreferrer" target="_blank">this podcast</a> dives into entrepreneurship, creative marketing, and inclusive design. Each episode features insightful conversations with industry leaders who challenge norms and inspire fresh thinking. If you’re a marketer, creative, or just seeking new perspectives, this is your space for connection, growth, and a little magic.✨</p><br><p><br></p><p>📲 <strong>Follow The Magic Hour Podcast on Instagram </strong><a href="https://www.instagram.com/itsthemagichourpodcast/" rel="noopener noreferrer" target="_blank"><strong>@itsthemagichourpodcast</strong></a></p><br><p>🎧 Listen to <em>The Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify,</a> <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>29: Build Your Business From The Body Up</title>
			<itunes:title>29: Build Your Business From The Body Up</itunes:title>
			<pubDate>Wed, 09 Jul 2025 19:42:39 GMT</pubDate>
			<itunes:duration>1:08:13</itunes:duration>
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			<itunes:subtitle><![CDATA[Pearl Cicci, State Optimization Mentor & Somatic Practitioner]]></itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>3</itunes:season>
			<itunes:episode>15</itunes:episode>
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			<description><![CDATA[<p>What does it mean to feel grounded in your body and lit up by your life?</p><br><p>In this episode of <a href="https://unicornmarketingco.ca/podcast-29-pearl-cicci/" rel="noopener noreferrer" target="_blank"><em>The Magic Hour Podcast</em></a>, I sit down with Pearl Cicci, a somatic coach and state optimization expert, for a heart-opening conversation about nervous system health, sustainable transformation, and why joy and curiosity are powerful tools for change.</p><br><p>We talk about the real work of shifting your state from the inside out. Pearl shares how movement, compassion, and presence can help you release the mosquito thoughts buzzing around your brain, reconnect with your body, and return to a space of calm and clarity.</p><br><p>This is your invitation to build a life that feels like yours. One led by curiosity, rooted in joy, and grounded in your body. A life that holds space for the full range of who you are. It’s about choosing elevated states on purpose and holding space for yourself when the noise gets loud.</p><br><p>🎧 In this episode, we explore:</p><p>⚡ How to work with your nervous system instead of against it</p><p>⚡ A hot take on flow and why it’s not something to chase</p><p>⚡ The joy of movement and connection as a daily practice</p><p>⚡ What it really feels like to shift into an elevated state</p><p>⚡ How Pearl’s somatic coaching style helps people feel more alive, curious, and clear</p><br><p>If you’re craving more softness, more joy, and more aliveness in your day-to-day life, this conversation is a beautiful place to start.</p><br><p><br></p><p>🎧 Listen to the <em>Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify</a>, <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in.</p><br><p>📲 Let’s keep the conversation going. Follow us on Instagram at <a href="https://www.instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a></p><br><p>📖 Read the full show notes and transcript at <a href="https://unicornmarketingco.ca/category/magic-hour/" rel="noopener noreferrer" target="_blank">unicornmarketingco.ca/podcast</a></p><br><p><strong>📝 This episode is sponsored by </strong><a href="https://www.shopify.com/ca/free-trial?irclickid=1Z00zC1H5xycT5sQvtTI3XFbUksSjmXnNTkG1E0&amp;irgwc=1&amp;partner=5446110&amp;affpt=excluded&amp;utm_channel=affiliates&amp;utm_source=5446110-impact&amp;utm_medium=cpa&amp;iradid=1061744" rel="noopener noreferrer" target="_blank"><strong><u>Shopify</u></strong></a>—the all-in-one e-commerce platform we recommend for bold, product-based brands. Ready to launch or level up your shop? <a href="https://www.shopify.com/ca/free-trial?irclickid=1Z00zC1H5xycT5sQvtTI3XFbUksSjmXnNTkG1E0&amp;irgwc=1&amp;partner=5446110&amp;affpt=excluded&amp;utm_channel=affiliates&amp;utm_source=5446110-impact&amp;utm_medium=cpa&amp;iradid=1061744" rel="noopener noreferrer" target="_blank">Start your free trial today!</a></p><br><p><strong>📝 This episode is sponsored by </strong><a href="dubsado.com/?c=hellounicornmarketing " rel="noopener noreferrer" target="_blank"><strong><u>Dubsado</u></strong></a>—our go-to client management system for proposals, contracts, and automations that save serious time. <a href="dubsado.com/?c=hellounicornmarketing " rel="noopener noreferrer" target="_blank">Get 20% off your first month or year</a> and start streamlining your systems with ease.</p><br><p>✨ Stay in the magic: Follow&nbsp;<a href="https://instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a>&nbsp;for behind-the-scenes content, guest updates, and more!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>What does it mean to feel grounded in your body and lit up by your life?</p><br><p>In this episode of <a href="https://unicornmarketingco.ca/podcast-29-pearl-cicci/" rel="noopener noreferrer" target="_blank"><em>The Magic Hour Podcast</em></a>, I sit down with Pearl Cicci, a somatic coach and state optimization expert, for a heart-opening conversation about nervous system health, sustainable transformation, and why joy and curiosity are powerful tools for change.</p><br><p>We talk about the real work of shifting your state from the inside out. Pearl shares how movement, compassion, and presence can help you release the mosquito thoughts buzzing around your brain, reconnect with your body, and return to a space of calm and clarity.</p><br><p>This is your invitation to build a life that feels like yours. One led by curiosity, rooted in joy, and grounded in your body. A life that holds space for the full range of who you are. It’s about choosing elevated states on purpose and holding space for yourself when the noise gets loud.</p><br><p>🎧 In this episode, we explore:</p><p>⚡ How to work with your nervous system instead of against it</p><p>⚡ A hot take on flow and why it’s not something to chase</p><p>⚡ The joy of movement and connection as a daily practice</p><p>⚡ What it really feels like to shift into an elevated state</p><p>⚡ How Pearl’s somatic coaching style helps people feel more alive, curious, and clear</p><br><p>If you’re craving more softness, more joy, and more aliveness in your day-to-day life, this conversation is a beautiful place to start.</p><br><p><br></p><p>🎧 Listen to the <em>Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify</a>, <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in.</p><br><p>📲 Let’s keep the conversation going. Follow us on Instagram at <a href="https://www.instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a></p><br><p>📖 Read the full show notes and transcript at <a href="https://unicornmarketingco.ca/category/magic-hour/" rel="noopener noreferrer" target="_blank">unicornmarketingco.ca/podcast</a></p><br><p><strong>📝 This episode is sponsored by </strong><a href="https://www.shopify.com/ca/free-trial?irclickid=1Z00zC1H5xycT5sQvtTI3XFbUksSjmXnNTkG1E0&amp;irgwc=1&amp;partner=5446110&amp;affpt=excluded&amp;utm_channel=affiliates&amp;utm_source=5446110-impact&amp;utm_medium=cpa&amp;iradid=1061744" rel="noopener noreferrer" target="_blank"><strong><u>Shopify</u></strong></a>—the all-in-one e-commerce platform we recommend for bold, product-based brands. Ready to launch or level up your shop? <a href="https://www.shopify.com/ca/free-trial?irclickid=1Z00zC1H5xycT5sQvtTI3XFbUksSjmXnNTkG1E0&amp;irgwc=1&amp;partner=5446110&amp;affpt=excluded&amp;utm_channel=affiliates&amp;utm_source=5446110-impact&amp;utm_medium=cpa&amp;iradid=1061744" rel="noopener noreferrer" target="_blank">Start your free trial today!</a></p><br><p><strong>📝 This episode is sponsored by </strong><a href="dubsado.com/?c=hellounicornmarketing " rel="noopener noreferrer" target="_blank"><strong><u>Dubsado</u></strong></a>—our go-to client management system for proposals, contracts, and automations that save serious time. <a href="dubsado.com/?c=hellounicornmarketing " rel="noopener noreferrer" target="_blank">Get 20% off your first month or year</a> and start streamlining your systems with ease.</p><br><p>✨ Stay in the magic: Follow&nbsp;<a href="https://instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a>&nbsp;for behind-the-scenes content, guest updates, and more!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
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			<title>After Hours with Ayesha Santos: Designing a Brand for Conversions, Not Just Compliments</title>
			<itunes:title>After Hours with Ayesha Santos: Designing a Brand for Conversions, Not Just Compliments</itunes:title>
			<pubDate>Wed, 02 Jul 2025 04:00:00 GMT</pubDate>
			<itunes:duration>16:21</itunes:duration>
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			<itunes:subtitle>Ayesha Santos, CEO/Founder of Ayesha Santos Design Co. </itunes:subtitle>
			<itunes:episodeType>bonus</itunes:episodeType>
			<itunes:season>3</itunes:season>
			<itunes:episode>14</itunes:episode>
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			<description><![CDATA[<p><strong>What if your brand looked beautiful and converted like a dream?</strong></p><br><p>In this <em>After Hours,</em> Ayesha Santos, founder of Ayesha Santos Design Co, breaks down how to move from “pretty visuals” to a layered brand that speaks, sells, and sticks. No more mood-board overwhelm or colour-palette paralysis. This is about strategy that starts in the body, messaging that lands, and visuals that back it all up.</p><br><p>This short session is for founders and creatives who want their brand to <em>work</em>—not just win compliments.</p><p><br></p><h3><strong>In this episode Ayesha covers:</strong></h3><p><br></p><p>⚡ How to uncover the feeling you want your audience to experience before you touch design</p><p>⚡ The inside-out framework she uses to translate emotion into visuals, copy, and offers</p><p>⚡ A quick audit to spot the gaps between “looking good” and “selling well”</p><p>⚡ Simple prompts to tighten your message and increase conversions</p><br><p>Let this episode remind you that a brand can feel true, look amazing, and convert with ease—when you build from the inside out.</p><br><p>📖 Check out the full show notes:<a href="https://unicornmarketingco.ca/after-hours-ayesha-santos/" rel="noopener noreferrer" target="_blank"> Magic Hour Podcast Show Notes</a></p><br><p><br></p><p><strong>What is After Hours?</strong></p><br><p>After Hours is the<strong> </strong><a href="https://unicornmarketingco.ca/podcast/#/" rel="noopener noreferrer" target="_blank"><em>Magic Hour Podcast’</em></a><em>s</em> new bonus episode series, designed to give listeners an even deeper dive into key topics. Unlike the main episodes, which focus on storytelling, journeys, and big-picture conversations, <em>After Hours</em> shifts into a workshop-style format where guests share actionable strategies, hands-on exercises, and expert insights that listeners can apply right away.</p><br><p><strong>Learn about the Magic Hour Podcast!</strong></p><br><p>Where curiosity meets creativity, <a href="https://unicornmarketingco.ca/podcast/" rel="noopener noreferrer" target="_blank">this podcast</a> dives into entrepreneurship, creative marketing, and inclusive design. Each episode features insightful conversations with industry leaders who challenge norms and inspire fresh thinking. If you’re a marketer, creative, or just seeking new perspectives, this is your space for connection, growth, and a little magic.✨</p><br><p><br></p><p>📲 <strong>Follow The Magic Hour Podcast on Instagram </strong><a href="https://www.instagram.com/itsthemagichourpodcast/" rel="noopener noreferrer" target="_blank"><strong>@itsthemagichourpodcast</strong></a></p><br><p>🎧 Listen to <em>The Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify,</a> <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p><strong>What if your brand looked beautiful and converted like a dream?</strong></p><br><p>In this <em>After Hours,</em> Ayesha Santos, founder of Ayesha Santos Design Co, breaks down how to move from “pretty visuals” to a layered brand that speaks, sells, and sticks. No more mood-board overwhelm or colour-palette paralysis. This is about strategy that starts in the body, messaging that lands, and visuals that back it all up.</p><br><p>This short session is for founders and creatives who want their brand to <em>work</em>—not just win compliments.</p><p><br></p><h3><strong>In this episode Ayesha covers:</strong></h3><p><br></p><p>⚡ How to uncover the feeling you want your audience to experience before you touch design</p><p>⚡ The inside-out framework she uses to translate emotion into visuals, copy, and offers</p><p>⚡ A quick audit to spot the gaps between “looking good” and “selling well”</p><p>⚡ Simple prompts to tighten your message and increase conversions</p><br><p>Let this episode remind you that a brand can feel true, look amazing, and convert with ease—when you build from the inside out.</p><br><p>📖 Check out the full show notes:<a href="https://unicornmarketingco.ca/after-hours-ayesha-santos/" rel="noopener noreferrer" target="_blank"> Magic Hour Podcast Show Notes</a></p><br><p><br></p><p><strong>What is After Hours?</strong></p><br><p>After Hours is the<strong> </strong><a href="https://unicornmarketingco.ca/podcast/#/" rel="noopener noreferrer" target="_blank"><em>Magic Hour Podcast’</em></a><em>s</em> new bonus episode series, designed to give listeners an even deeper dive into key topics. Unlike the main episodes, which focus on storytelling, journeys, and big-picture conversations, <em>After Hours</em> shifts into a workshop-style format where guests share actionable strategies, hands-on exercises, and expert insights that listeners can apply right away.</p><br><p><strong>Learn about the Magic Hour Podcast!</strong></p><br><p>Where curiosity meets creativity, <a href="https://unicornmarketingco.ca/podcast/" rel="noopener noreferrer" target="_blank">this podcast</a> dives into entrepreneurship, creative marketing, and inclusive design. Each episode features insightful conversations with industry leaders who challenge norms and inspire fresh thinking. If you’re a marketer, creative, or just seeking new perspectives, this is your space for connection, growth, and a little magic.✨</p><br><p><br></p><p>📲 <strong>Follow The Magic Hour Podcast on Instagram </strong><a href="https://www.instagram.com/itsthemagichourpodcast/" rel="noopener noreferrer" target="_blank"><strong>@itsthemagichourpodcast</strong></a></p><br><p>🎧 Listen to <em>The Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify,</a> <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>28: The Power of Embodied Branding (Not Just Pretty Packaging)</title>
			<itunes:title>28: The Power of Embodied Branding (Not Just Pretty Packaging)</itunes:title>
			<pubDate>Wed, 25 Jun 2025 01:32:05 GMT</pubDate>
			<itunes:duration>1:00:40</itunes:duration>
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			<itunes:subtitle>Ayesha Santos, CEO/Founder of Ayesha Santos Design Co. </itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>3</itunes:season>
			<itunes:episode>13</itunes:episode>
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			<description><![CDATA[<p><strong>What does it mean to build a brand that feels like you from the inside out?</strong></p><br><p>In this episode of <a href="https://unicornmarketingco.ca/podcast-28-ayesha-santos/" rel="noopener noreferrer" target="_blank"><em>The Magic Hour Podcast</em></a>, I sit down with Ayesha Santos Rodrigo, brand strategist and founder of Ayesha Santos Design Studio, to talk about the deep, often emotional work of building a brand that actually feels like <em>you</em>.</p><br><p>Ayesha shares how she helps founders move beyond the surface-level aesthetics to uncover what they really want to say, how they want to feel, and who they’re becoming. From embracing imperfection to navigating visibility fears, we dive into the tender truths of branding with intention.</p><br><p>This isn’t about logos or mood boards. It’s about embodiment, vulnerability, and reclaiming your voice in a world that rewards sameness.</p><br><p><a href="https://unicornmarketingco.ca/podcast-28-ayesha-santos/" rel="noopener noreferrer" target="_blank">🎧 In this episode, we explore:</a></p><br><p>⚡ Why rebranding brings up more emotions than most people expect</p><p>⚡ The difference between a “pretty” brand and one that actually converts</p><p>⚡ Ayesha’s take on play, power, and profitability in business</p><p>⚡ What it means to start creative direction in the <em>body</em>, not a brand board</p><p>⚡ Letting go of old versions of yourself to step into something bigger</p><br><p><br></p><p>If you’re navigating a pivot, rebrand, or simply craving more honesty in how you show up—this one’s for you.</p><br><p>🎧 Listen to the <em>Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify</a>, <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in.</p><br><p>📲 Let’s keep the conversation going. Follow us on Instagram at <a href="https://www.instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a></p><br><p>📖 Read the full show notes and transcript at <a href="https://unicornmarketingco.ca/category/magic-hour/" rel="noopener noreferrer" target="_blank">unicornmarketingco.ca/podcast</a></p><br><p><strong>📝 This episode is sponsored by </strong><a href="https://www.thecontractsmarket.com/?ref=unicorn_marketing_co_" rel="noopener noreferrer" target="_blank"><strong>The Contracts Market</strong></a>—lawyer-drafted contracts designed for Canadian business owners, creatives, and entrepreneurs.</p><br><p><strong>📝 This episode is sponsored by </strong><a href="https://try.later.com/3t6405l3f60a" rel="noopener noreferrer" target="_blank"><strong>Later</strong></a>—your social media sidekick. Plan, schedule, post, and write captions with the help of AI and check your analytics all in one place. Try it free for 14 days using this <a href="https://try.later.com/3t6405l3f60a" rel="noopener noreferrer" target="_blank">link</a>.</p><br><p>✨ Stay in the magic: Follow&nbsp;<a href="https://instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a>&nbsp;for behind-the-scenes content, guest updates, and more!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p><strong>What does it mean to build a brand that feels like you from the inside out?</strong></p><br><p>In this episode of <a href="https://unicornmarketingco.ca/podcast-28-ayesha-santos/" rel="noopener noreferrer" target="_blank"><em>The Magic Hour Podcast</em></a>, I sit down with Ayesha Santos Rodrigo, brand strategist and founder of Ayesha Santos Design Studio, to talk about the deep, often emotional work of building a brand that actually feels like <em>you</em>.</p><br><p>Ayesha shares how she helps founders move beyond the surface-level aesthetics to uncover what they really want to say, how they want to feel, and who they’re becoming. From embracing imperfection to navigating visibility fears, we dive into the tender truths of branding with intention.</p><br><p>This isn’t about logos or mood boards. It’s about embodiment, vulnerability, and reclaiming your voice in a world that rewards sameness.</p><br><p><a href="https://unicornmarketingco.ca/podcast-28-ayesha-santos/" rel="noopener noreferrer" target="_blank">🎧 In this episode, we explore:</a></p><br><p>⚡ Why rebranding brings up more emotions than most people expect</p><p>⚡ The difference between a “pretty” brand and one that actually converts</p><p>⚡ Ayesha’s take on play, power, and profitability in business</p><p>⚡ What it means to start creative direction in the <em>body</em>, not a brand board</p><p>⚡ Letting go of old versions of yourself to step into something bigger</p><br><p><br></p><p>If you’re navigating a pivot, rebrand, or simply craving more honesty in how you show up—this one’s for you.</p><br><p>🎧 Listen to the <em>Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify</a>, <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in.</p><br><p>📲 Let’s keep the conversation going. Follow us on Instagram at <a href="https://www.instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a></p><br><p>📖 Read the full show notes and transcript at <a href="https://unicornmarketingco.ca/category/magic-hour/" rel="noopener noreferrer" target="_blank">unicornmarketingco.ca/podcast</a></p><br><p><strong>📝 This episode is sponsored by </strong><a href="https://www.thecontractsmarket.com/?ref=unicorn_marketing_co_" rel="noopener noreferrer" target="_blank"><strong>The Contracts Market</strong></a>—lawyer-drafted contracts designed for Canadian business owners, creatives, and entrepreneurs.</p><br><p><strong>📝 This episode is sponsored by </strong><a href="https://try.later.com/3t6405l3f60a" rel="noopener noreferrer" target="_blank"><strong>Later</strong></a>—your social media sidekick. Plan, schedule, post, and write captions with the help of AI and check your analytics all in one place. Try it free for 14 days using this <a href="https://try.later.com/3t6405l3f60a" rel="noopener noreferrer" target="_blank">link</a>.</p><br><p>✨ Stay in the magic: Follow&nbsp;<a href="https://instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a>&nbsp;for behind-the-scenes content, guest updates, and more!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>After Hours with Annelies Tjebbes: Rewriting the Rules of Leadership </title>
			<itunes:title>After Hours with Annelies Tjebbes: Rewriting the Rules of Leadership </itunes:title>
			<pubDate>Tue, 17 Jun 2025 03:01:00 GMT</pubDate>
			<itunes:duration>19:44</itunes:duration>
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			<itunes:subtitle>Annelies Tjebbes, Founder and CEO of Roots + Rivers Consulting</itunes:subtitle>
			<itunes:episodeType>bonus</itunes:episodeType>
			<itunes:season>3</itunes:season>
			<itunes:episode>12</itunes:episode>
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			<description><![CDATA[<p><strong>What if boundaries weren’t about being rigid, but about reclaiming your energy, your time, and your values?</strong></p><br><p>In this After Hours episode, Annelies Tjebbes, CEO and founder of Roots and Rivers, shares what it looks like to lead with empathy, design anti-capitalist structures in business, and bring your whole self into your work. This is not about productivity hacks. It’s about building an ecosystem that supports real people, not just outcomes.</p><br><p>If you’re navigating leadership, running a values-driven business, or returning from a big life transition like maternity leave, this episode offers grounded practices for working sustainably and intentionally. With grounded examples and heartfelt insight, Annelies shares the rhythms, rituals, and reminders that help her team (and herself) stay well while doing meaningful work.</p><br><p>In this episode, Annelies walks you through:</p><br><p>⚡ How panic attacks reshaped her definition of success and sustainability</p><p>⚡ The small but powerful team rituals that build trust and care</p><p>⚡ What it means to schedule <em>with</em> your health in mind</p><p>⚡ Setting boundaries that protect both your time and your energy</p><p>⚡ Weekly rhythms that make space for clarity, rest, and intention</p><p>⚡ How to right-size your schedule and delegate without guilt</p><p>⚡ The importance of internal projects and investing in your team</p><p>⚡ Why protecting deep work time fuels creativity and impact</p><br><p>This episode is your invitation to create a work culture that actually feels good, starting with the way you treat yourself.</p><br><p>📖 Check out the full show notes: <a href="https://unicornmarketingco.ca/category/magic-hour/" rel="noopener noreferrer" target="_blank">Magic Hour Podcast Show Notes</a></p><br><p>In this After Hours episode, Annelies Tjebbes, Founder and CEO of Roots &amp; Rivers, offers a refreshingly honest look at how she’s reshaped her leadership style since experiencing severe burnout and panic attacks a decade ago.</p><br><p><br></p><br><p><strong>What is After Hours?</strong></p><br><p>After Hours is the<strong> </strong><em>Magic Hour Podcast’s</em> new bonus episode series, designed to give listeners an even deeper dive into key topics. Unlike the main episodes, which focus on storytelling, journeys, and big-picture conversations, <em>After Hours</em> shifts into a workshop-style format where guests share actionable strategies, hands-on exercises, and expert insights that listeners can apply right away.</p><br><p><strong>Learn about the Magic Hour Podcast!</strong></p><br><p>Where curiosity meets creativity, <a href="https://unicornmarketingco.ca/podcast/" rel="noopener noreferrer" target="_blank">this podcast</a> dives into entrepreneurship, creative marketing, and inclusive design. Each episode features insightful conversations with industry leaders who challenge norms and inspire fresh thinking. If you’re a marketer, creative, or just seeking new perspectives, this is your space for connection, growth, and a little magic.✨</p><br><p><br></p><p>📲 <strong>Follow The Magic Hour Podcast on Instagram </strong><a href="https://www.instagram.com/itsthemagichourpodcast/" rel="noopener noreferrer" target="_blank"><strong>@itsthemagichourpodcast</strong></a></p><br><p>🎧 Listen to <em>The Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify,</a> <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p><strong>What if boundaries weren’t about being rigid, but about reclaiming your energy, your time, and your values?</strong></p><br><p>In this After Hours episode, Annelies Tjebbes, CEO and founder of Roots and Rivers, shares what it looks like to lead with empathy, design anti-capitalist structures in business, and bring your whole self into your work. This is not about productivity hacks. It’s about building an ecosystem that supports real people, not just outcomes.</p><br><p>If you’re navigating leadership, running a values-driven business, or returning from a big life transition like maternity leave, this episode offers grounded practices for working sustainably and intentionally. With grounded examples and heartfelt insight, Annelies shares the rhythms, rituals, and reminders that help her team (and herself) stay well while doing meaningful work.</p><br><p>In this episode, Annelies walks you through:</p><br><p>⚡ How panic attacks reshaped her definition of success and sustainability</p><p>⚡ The small but powerful team rituals that build trust and care</p><p>⚡ What it means to schedule <em>with</em> your health in mind</p><p>⚡ Setting boundaries that protect both your time and your energy</p><p>⚡ Weekly rhythms that make space for clarity, rest, and intention</p><p>⚡ How to right-size your schedule and delegate without guilt</p><p>⚡ The importance of internal projects and investing in your team</p><p>⚡ Why protecting deep work time fuels creativity and impact</p><br><p>This episode is your invitation to create a work culture that actually feels good, starting with the way you treat yourself.</p><br><p>📖 Check out the full show notes: <a href="https://unicornmarketingco.ca/category/magic-hour/" rel="noopener noreferrer" target="_blank">Magic Hour Podcast Show Notes</a></p><br><p>In this After Hours episode, Annelies Tjebbes, Founder and CEO of Roots &amp; Rivers, offers a refreshingly honest look at how she’s reshaped her leadership style since experiencing severe burnout and panic attacks a decade ago.</p><br><p><br></p><br><p><strong>What is After Hours?</strong></p><br><p>After Hours is the<strong> </strong><em>Magic Hour Podcast’s</em> new bonus episode series, designed to give listeners an even deeper dive into key topics. Unlike the main episodes, which focus on storytelling, journeys, and big-picture conversations, <em>After Hours</em> shifts into a workshop-style format where guests share actionable strategies, hands-on exercises, and expert insights that listeners can apply right away.</p><br><p><strong>Learn about the Magic Hour Podcast!</strong></p><br><p>Where curiosity meets creativity, <a href="https://unicornmarketingco.ca/podcast/" rel="noopener noreferrer" target="_blank">this podcast</a> dives into entrepreneurship, creative marketing, and inclusive design. Each episode features insightful conversations with industry leaders who challenge norms and inspire fresh thinking. If you’re a marketer, creative, or just seeking new perspectives, this is your space for connection, growth, and a little magic.✨</p><br><p><br></p><p>📲 <strong>Follow The Magic Hour Podcast on Instagram </strong><a href="https://www.instagram.com/itsthemagichourpodcast/" rel="noopener noreferrer" target="_blank"><strong>@itsthemagichourpodcast</strong></a></p><br><p>🎧 Listen to <em>The Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify,</a> <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>27: Why Leading With Empathy Is The Future of Work</title>
			<itunes:title>27: Why Leading With Empathy Is The Future of Work</itunes:title>
			<pubDate>Fri, 06 Jun 2025 00:44:41 GMT</pubDate>
			<itunes:duration>52:24</itunes:duration>
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			<itunes:subtitle>Annelies Tjebbes, Founder and CEO of Roots + Rivers Consulting</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>3</itunes:season>
			<itunes:episode>11</itunes:episode>
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			<description><![CDATA[<p><strong>What does it mean to lead a business like an ecosystem, where care, collaboration, and trust shape every decision?</strong></p><br><p>In this episode of <a href="https://unicornmarketingco.ca/podcast-27-anneliese-tjebbes/" rel="noopener noreferrer" target="_blank"><em>The Magic Hour Podcast</em></a>, I sit down with Annelies Tjebbes, Founder and CEO of Roots &amp; Rivers Consulting, to talk about de-centering the founder, building systems that honour people over productivity, and making intuitive, values-led decisions in a world that often pushes the opposite.</p><br><p>With an engineering background and a deep commitment to anti-capitalist leadership, Annelies brings both structure and soul to the way she builds. We explore how she shifted from data to intuition, created rhythms that protect her team’s energy, and made “no” one of her most powerful leadership tools.</p><br><p>This episode is about more than running a sustainable business. It’s about showing up as a whole person while making space for others to do the same.</p><br><p><a href="https://unicornmarketingco.ca/podcast-27-anneliese-tjebbes/" rel="noopener noreferrer" target="_blank">🎧 In this episode, we explore:</a></p><br><p>⚡ Why saying “no” is essential if you want to say “yes” with clarity and intention</p><p>⚡ How panic attacks became a turning point in understanding Annelies' limits and listening to her body</p><p>⚡ The power of empathy as a leadership skill (and why it’s not “soft”)</p><p>⚡ How to integrate anti-capitalist practices in small business and push back against extractive systems</p><p>⚡ Reframing leadership through ecosystems, not hierarchies</p><p>⚡ The spectrum of intuition and how to build trust in your gut</p><br><p>If you’re reimagining how to lead, collaborate, and grow without losing yourself, this one’s for you.</p><br><p>🎧 Listen to the <em>Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify</a>, <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in.</p><br><p>📲 Let’s keep the conversation going. Follow us on Instagram at <a href="https://www.instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a></p><br><p>📖 Read the full show notes and transcript at <a href="https://unicornmarketingco.ca/category/magic-hour/" rel="noopener noreferrer" target="_blank">unicornmarketingco.ca/podcast</a></p><br><p><br></p><p><strong>📝 This episode is sponsored by </strong><a href="https://try.later.com/3t6405l3f60a" rel="noopener noreferrer" target="_blank"><strong>Later</strong></a>—your social media sidekick. Plan, schedule, post, and write captions with the help of AI and check your analytics all in one place. Try it free for 14 days using this <a href="https://try.later.com/3t6405l3f60a" rel="noopener noreferrer" target="_blank">link</a>.</p><br><p>✨ Stay in the magic: Follow&nbsp;<a href="https://instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a>&nbsp;for behind-the-scenes content, guest updates, and more!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p><strong>What does it mean to lead a business like an ecosystem, where care, collaboration, and trust shape every decision?</strong></p><br><p>In this episode of <a href="https://unicornmarketingco.ca/podcast-27-anneliese-tjebbes/" rel="noopener noreferrer" target="_blank"><em>The Magic Hour Podcast</em></a>, I sit down with Annelies Tjebbes, Founder and CEO of Roots &amp; Rivers Consulting, to talk about de-centering the founder, building systems that honour people over productivity, and making intuitive, values-led decisions in a world that often pushes the opposite.</p><br><p>With an engineering background and a deep commitment to anti-capitalist leadership, Annelies brings both structure and soul to the way she builds. We explore how she shifted from data to intuition, created rhythms that protect her team’s energy, and made “no” one of her most powerful leadership tools.</p><br><p>This episode is about more than running a sustainable business. It’s about showing up as a whole person while making space for others to do the same.</p><br><p><a href="https://unicornmarketingco.ca/podcast-27-anneliese-tjebbes/" rel="noopener noreferrer" target="_blank">🎧 In this episode, we explore:</a></p><br><p>⚡ Why saying “no” is essential if you want to say “yes” with clarity and intention</p><p>⚡ How panic attacks became a turning point in understanding Annelies' limits and listening to her body</p><p>⚡ The power of empathy as a leadership skill (and why it’s not “soft”)</p><p>⚡ How to integrate anti-capitalist practices in small business and push back against extractive systems</p><p>⚡ Reframing leadership through ecosystems, not hierarchies</p><p>⚡ The spectrum of intuition and how to build trust in your gut</p><br><p>If you’re reimagining how to lead, collaborate, and grow without losing yourself, this one’s for you.</p><br><p>🎧 Listen to the <em>Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify</a>, <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in.</p><br><p>📲 Let’s keep the conversation going. Follow us on Instagram at <a href="https://www.instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a></p><br><p>📖 Read the full show notes and transcript at <a href="https://unicornmarketingco.ca/category/magic-hour/" rel="noopener noreferrer" target="_blank">unicornmarketingco.ca/podcast</a></p><br><p><br></p><p><strong>📝 This episode is sponsored by </strong><a href="https://try.later.com/3t6405l3f60a" rel="noopener noreferrer" target="_blank"><strong>Later</strong></a>—your social media sidekick. Plan, schedule, post, and write captions with the help of AI and check your analytics all in one place. Try it free for 14 days using this <a href="https://try.later.com/3t6405l3f60a" rel="noopener noreferrer" target="_blank">link</a>.</p><br><p>✨ Stay in the magic: Follow&nbsp;<a href="https://instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a>&nbsp;for behind-the-scenes content, guest updates, and more!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>After Hours with Sara Jonsdottir: The Soft Skills Behind a Hard Raise</title>
			<itunes:title>After Hours with Sara Jonsdottir: The Soft Skills Behind a Hard Raise</itunes:title>
			<pubDate>Wed, 28 May 2025 04:00:00 GMT</pubDate>
			<itunes:duration>24:02</itunes:duration>
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			<itunes:subtitle>Sara Jonsdottir, Founder of Revol Cares</itunes:subtitle>
			<itunes:episodeType>bonus</itunes:episodeType>
			<itunes:season>3</itunes:season>
			<itunes:episode>10</itunes:episode>
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			<description><![CDATA[<p>What if raising capital didn’t have to be cold, chaotic, or performative… but grounded, strategic, and rooted in connection?</p><br><p>In this After Hours episode, Sara Jónsdóttir, founder of <a href="https://getcares.com/" rel="noopener noreferrer" target="_blank">Revol Cares</a>, shares how she raised 2 million dollars in just six weeks without a single cold call. This isn’t your typical fundraising story. It’s about leading with relationships, showing up with intention, and staying rooted in who you are while growing something big.</p><br><p>This mini-masterclass is for any founder who wants to raise money, build a network, or make bold moves without burning out.</p><br><p>In this episode, Sara walks you through:</p><br><p>⚡ The relationship-first approach that helped her raise 2 million as a first-time founder</p><p>⚡ How she built trust by showing up to events, asking questions, and staying visible</p><p>⚡ The importance of consistency in coffee dates, follow-ups, and building community</p><p>⚡ Why she focused on people over outcomes—and curiosity over performance</p><p>⚡ How to grow your business without chasing attention</p><p>⚡ What it looks like to build quietly, then share boldly</p><br><p>Let this episode be your reminder that fundraising doesn’t have to mean faking it. You can lead with clarity, move with care, and still raise what you need—one connection at a time.</p><br><p>📖 Check out the full show notes: <a href="https://unicornmarketingco.ca/after-hours-sara-jonsdottir/" rel="noopener noreferrer" target="_blank">Magic Hour Podcast Show Notes</a></p><br><p><br></p><p><strong>What is After Hours?</strong></p><br><p>After Hours is the<strong> </strong><em>Magic Hour Podcast’s</em> new bonus episode series, designed to give listeners an even deeper dive into key topics. Unlike the main episodes, which focus on storytelling, journeys, and big-picture conversations, <em>After Hours</em> shifts into a workshop-style format where guests share actionable strategies, hands-on exercises, and expert insights that listeners can apply right away.</p><br><p><strong>Learn about the Magic Hour Podcast!</strong></p><br><p>Where curiosity meets creativity, <a href="https://unicornmarketingco.ca/podcast/" rel="noopener noreferrer" target="_blank">this podcast</a> dives into entrepreneurship, creative marketing, and inclusive design. Each episode features insightful conversations with industry leaders who challenge norms and inspire fresh thinking. If you’re a marketer, creative, or just seeking new perspectives, this is your space for connection, growth, and a little magic.✨</p><br><p><br></p><p>📲 <strong>Follow The Magic Hour Podcast on Instagram </strong><a href="https://www.instagram.com/itsthemagichourpodcast/" rel="noopener noreferrer" target="_blank"><strong>@itsthemagichourpodcast</strong></a></p><br><p>🎧 Listen to <em>The Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify,</a> <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>What if raising capital didn’t have to be cold, chaotic, or performative… but grounded, strategic, and rooted in connection?</p><br><p>In this After Hours episode, Sara Jónsdóttir, founder of <a href="https://getcares.com/" rel="noopener noreferrer" target="_blank">Revol Cares</a>, shares how she raised 2 million dollars in just six weeks without a single cold call. This isn’t your typical fundraising story. It’s about leading with relationships, showing up with intention, and staying rooted in who you are while growing something big.</p><br><p>This mini-masterclass is for any founder who wants to raise money, build a network, or make bold moves without burning out.</p><br><p>In this episode, Sara walks you through:</p><br><p>⚡ The relationship-first approach that helped her raise 2 million as a first-time founder</p><p>⚡ How she built trust by showing up to events, asking questions, and staying visible</p><p>⚡ The importance of consistency in coffee dates, follow-ups, and building community</p><p>⚡ Why she focused on people over outcomes—and curiosity over performance</p><p>⚡ How to grow your business without chasing attention</p><p>⚡ What it looks like to build quietly, then share boldly</p><br><p>Let this episode be your reminder that fundraising doesn’t have to mean faking it. You can lead with clarity, move with care, and still raise what you need—one connection at a time.</p><br><p>📖 Check out the full show notes: <a href="https://unicornmarketingco.ca/after-hours-sara-jonsdottir/" rel="noopener noreferrer" target="_blank">Magic Hour Podcast Show Notes</a></p><br><p><br></p><p><strong>What is After Hours?</strong></p><br><p>After Hours is the<strong> </strong><em>Magic Hour Podcast’s</em> new bonus episode series, designed to give listeners an even deeper dive into key topics. Unlike the main episodes, which focus on storytelling, journeys, and big-picture conversations, <em>After Hours</em> shifts into a workshop-style format where guests share actionable strategies, hands-on exercises, and expert insights that listeners can apply right away.</p><br><p><strong>Learn about the Magic Hour Podcast!</strong></p><br><p>Where curiosity meets creativity, <a href="https://unicornmarketingco.ca/podcast/" rel="noopener noreferrer" target="_blank">this podcast</a> dives into entrepreneurship, creative marketing, and inclusive design. Each episode features insightful conversations with industry leaders who challenge norms and inspire fresh thinking. If you’re a marketer, creative, or just seeking new perspectives, this is your space for connection, growth, and a little magic.✨</p><br><p><br></p><p>📲 <strong>Follow The Magic Hour Podcast on Instagram </strong><a href="https://www.instagram.com/itsthemagichourpodcast/" rel="noopener noreferrer" target="_blank"><strong>@itsthemagichourpodcast</strong></a></p><br><p>🎧 Listen to <em>The Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify,</a> <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
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			<title>26: Parenting, Periods, and Putting People First</title>
			<itunes:title>26: Parenting, Periods, and Putting People First</itunes:title>
			<pubDate>Tue, 20 May 2025 00:08:42 GMT</pubDate>
			<itunes:duration>56:32</itunes:duration>
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			<itunes:subtitle>Sara Jonsdottir, Founder of Revol Cares</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>3</itunes:season>
			<itunes:episode>9</itunes:episode>
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			<description><![CDATA[<p>Ever feel like you’re juggling all the pieces—founder, parent, partner, visionary—and wondering how it’s all supposed to fit together?</p><br><p>In this episode of <a href="https://unicornmarketingco.ca/revol-cares-sara-jonsdottir-magic-hour-podcast/" rel="noopener noreferrer" target="_blank"><em>The Magic Hour Podcast</em>,</a> I sit down with Sara Jónsdóttir, founder of Revol Cares, to talk about building a business that challenges the stigma around periods and honours the full, complicated reality of being human.</p><br><p>Sara’s story started with frustration: bleeding through every product she tried, feeling unsupported, and questioning why period care hadn’t evolved. She used her background in technical fashion design to create something new—medically recognized, leakproof underwear for heavy bleeders.</p><br><p>Now, with over 80,000 happy customers and 3,000 retailers across Canada and the US, she’s still designing with one thing at the centre: people first.</p><br><p>In this conversation, we talk about entrepreneurship, shame, parenting, systems change, and what it really looks like to hold space for all the versions of yourself inside your business.</p><br><p><a href="https://unicornmarketingco.ca/revol-cares-sara-jonsdottir-magic-hour-podcast/" rel="noopener noreferrer" target="_blank">🎧 In this episode, we explore:</a></p><br><p>⚡ The reality of building a business <em>and</em> a family—with a newborn, a co-founder husband, and a deeper vision for how life and work could actually feel</p><p>⚡ Her decision to prioritize people over product—and how that led to 80,000+ happy customers</p><p>⚡ The origin of the word “taboo” and what it tells us about the history of menstruation stigma</p><p>⚡ The hidden cost of period products, the fast fashion problem in period care, and the environmental impact we don’t talk about enough</p><p>⚡ How shame and silence still dominate the conversation around menstruation; and what it means to reclaim your cycle on your own terms</p><p>⚡ Biohacking your period: designing products that remove the extra steps, the backups, the anxiety</p><p>⚡ Why separating yourself from the shame is not just healing... It’s resistance</p><br><p>If you’re trying to show up fully as a founder, parent, and person without losing yourself in the process… this episode is for you.</p><br><p><br></p><p>🎧 Listen to the <em>Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify</a>, <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in.</p><br><p>📲 Let’s keep the conversation going. Follow us on Instagram at <a href="https://www.instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a></p><br><p>📖 Read the full show notes and transcript at <a href="https://unicornmarketingco.ca/category/magic-hour/" rel="noopener noreferrer" target="_blank">unicornmarketingco.ca/podcast</a></p><br><p><br></p><p><strong>📝 This episode is sponsored by </strong><a href="https://www.thecontractsmarket.com/?ref=unicorn_marketing_co_" rel="noopener noreferrer" target="_blank"><strong>The Contracts Market</strong></a>—lawyer-drafted contracts designed for Canadian business owners, creatives, and entrepreneurs.</p><br><p>📅&nbsp;<strong>Plan, schedule, and post with </strong><a href="https://try.later.com/3t6405l3f60a" rel="noopener noreferrer" target="_blank"><strong>Later</strong></a>—your social media sidekick. Try it free for 14 days.</p><br><p>✨ Stay in the magic: Follow&nbsp;<a href="https://instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a>&nbsp;for behind-the-scenes content, guest updates, and more!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Ever feel like you’re juggling all the pieces—founder, parent, partner, visionary—and wondering how it’s all supposed to fit together?</p><br><p>In this episode of <a href="https://unicornmarketingco.ca/revol-cares-sara-jonsdottir-magic-hour-podcast/" rel="noopener noreferrer" target="_blank"><em>The Magic Hour Podcast</em>,</a> I sit down with Sara Jónsdóttir, founder of Revol Cares, to talk about building a business that challenges the stigma around periods and honours the full, complicated reality of being human.</p><br><p>Sara’s story started with frustration: bleeding through every product she tried, feeling unsupported, and questioning why period care hadn’t evolved. She used her background in technical fashion design to create something new—medically recognized, leakproof underwear for heavy bleeders.</p><br><p>Now, with over 80,000 happy customers and 3,000 retailers across Canada and the US, she’s still designing with one thing at the centre: people first.</p><br><p>In this conversation, we talk about entrepreneurship, shame, parenting, systems change, and what it really looks like to hold space for all the versions of yourself inside your business.</p><br><p><a href="https://unicornmarketingco.ca/revol-cares-sara-jonsdottir-magic-hour-podcast/" rel="noopener noreferrer" target="_blank">🎧 In this episode, we explore:</a></p><br><p>⚡ The reality of building a business <em>and</em> a family—with a newborn, a co-founder husband, and a deeper vision for how life and work could actually feel</p><p>⚡ Her decision to prioritize people over product—and how that led to 80,000+ happy customers</p><p>⚡ The origin of the word “taboo” and what it tells us about the history of menstruation stigma</p><p>⚡ The hidden cost of period products, the fast fashion problem in period care, and the environmental impact we don’t talk about enough</p><p>⚡ How shame and silence still dominate the conversation around menstruation; and what it means to reclaim your cycle on your own terms</p><p>⚡ Biohacking your period: designing products that remove the extra steps, the backups, the anxiety</p><p>⚡ Why separating yourself from the shame is not just healing... It’s resistance</p><br><p>If you’re trying to show up fully as a founder, parent, and person without losing yourself in the process… this episode is for you.</p><br><p><br></p><p>🎧 Listen to the <em>Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify</a>, <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in.</p><br><p>📲 Let’s keep the conversation going. Follow us on Instagram at <a href="https://www.instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a></p><br><p>📖 Read the full show notes and transcript at <a href="https://unicornmarketingco.ca/category/magic-hour/" rel="noopener noreferrer" target="_blank">unicornmarketingco.ca/podcast</a></p><br><p><br></p><p><strong>📝 This episode is sponsored by </strong><a href="https://www.thecontractsmarket.com/?ref=unicorn_marketing_co_" rel="noopener noreferrer" target="_blank"><strong>The Contracts Market</strong></a>—lawyer-drafted contracts designed for Canadian business owners, creatives, and entrepreneurs.</p><br><p>📅&nbsp;<strong>Plan, schedule, and post with </strong><a href="https://try.later.com/3t6405l3f60a" rel="noopener noreferrer" target="_blank"><strong>Later</strong></a>—your social media sidekick. Try it free for 14 days.</p><br><p>✨ Stay in the magic: Follow&nbsp;<a href="https://instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a>&nbsp;for behind-the-scenes content, guest updates, and more!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>After Hours with Jamie Anne Vaughan: Master Your Time by Leading with Intention</title>
			<itunes:title>After Hours with Jamie Anne Vaughan: Master Your Time by Leading with Intention</itunes:title>
			<pubDate>Mon, 05 May 2025 23:34:17 GMT</pubDate>
			<itunes:duration>20:16</itunes:duration>
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			<itunes:subtitle>Jamie Anne Vaughan, Principal and Founder of Westwood Strategies </itunes:subtitle>
			<itunes:episodeType>bonus</itunes:episodeType>
			<itunes:season>3</itunes:season>
			<itunes:episode>8</itunes:episode>
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			<description><![CDATA[<p>What if “doing it all” wasn’t the goal... but doing what matters most was?</p><br><p>In this <a href="https://unicornmarketingco.ca/after-hours-jamie-anne-vaughan/" rel="noopener noreferrer" target="_blank">After Hours episode</a>, Jamie Anne Vaughan—communications strategist, founder of Westwood Strategies, and new mom—shares the tools, mindset shifts, and rituals that help her stay grounded, ambitious, and aligned. This isn’t about hustle. It’s about creating space for clarity, structure, and joy in the middle of it all.</p><br><p>This mini-masterclass is your invitation to slow down and rethink how you spend your time... so you can honour your priorities and actually feel good doing it.</p><br><p>In this episode, Jamie walks you through:</p><br><p>⚡ Her Big 3 Framework for simplifying your goals and taking aligned action</p><p>⚡ Time-blocking, energy-matching, and task-batching tips that <em>actually</em> work</p><p>⚡ Why scheduling CEO hours changed her mindset (and Mondays)</p><p>⚡ A reframe on “doing it all” — it’s not about doing more, but doing what matters</p><p>⚡ Common time traps like overcommitting and multitasking, and how to avoid them</p><p>⚡ How to build a calendar that aligns with your values and protects your energy</p><br><p>Let this episode be your reset button—one hour a week, two minutes at a time, one deep breath to come back to what really matters.</p><br><p>📖 Check out the full show notes: <a href="https://unicornmarketingco.ca/after-hours-renata-de-melo/" rel="noopener noreferrer" target="_blank">Magic Hour Podcast Show Notes</a></p><br><p><br></p><p><strong>What is After Hours?</strong></p><br><p>After Hours is the<strong> </strong><em>Magic Hour Podcast’s</em> new bonus episode series, designed to give listeners an even deeper dive into key topics. Unlike the main episodes, which focus on storytelling, journeys, and big-picture conversations, <em>After Hours</em> shifts into a workshop-style format where guests share actionable strategies, hands-on exercises, and expert insights that listeners can apply right away.</p><br><p><strong>Learn about the Magic Hour Podcast!</strong></p><br><p>Where curiosity meets creativity, <a href="https://unicornmarketingco.ca/podcast/" rel="noopener noreferrer" target="_blank">this podcast</a> dives into entrepreneurship, creative marketing, and inclusive design. Each episode features insightful conversations with industry leaders who challenge norms and inspire fresh thinking. If you’re a marketer, creative, or just seeking new perspectives, this is your space for connection, growth, and a little magic.✨</p><br><p><br></p><p>📲 <strong>Follow The Magic Hour Podcast on Instagram </strong><a href="https://www.instagram.com/itsthemagichourpodcast/" rel="noopener noreferrer" target="_blank"><strong>@itsthemagichourpodcast</strong></a></p><br><p>🎧 Listen to <em>The Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify,</a> <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>What if “doing it all” wasn’t the goal... but doing what matters most was?</p><br><p>In this <a href="https://unicornmarketingco.ca/after-hours-jamie-anne-vaughan/" rel="noopener noreferrer" target="_blank">After Hours episode</a>, Jamie Anne Vaughan—communications strategist, founder of Westwood Strategies, and new mom—shares the tools, mindset shifts, and rituals that help her stay grounded, ambitious, and aligned. This isn’t about hustle. It’s about creating space for clarity, structure, and joy in the middle of it all.</p><br><p>This mini-masterclass is your invitation to slow down and rethink how you spend your time... so you can honour your priorities and actually feel good doing it.</p><br><p>In this episode, Jamie walks you through:</p><br><p>⚡ Her Big 3 Framework for simplifying your goals and taking aligned action</p><p>⚡ Time-blocking, energy-matching, and task-batching tips that <em>actually</em> work</p><p>⚡ Why scheduling CEO hours changed her mindset (and Mondays)</p><p>⚡ A reframe on “doing it all” — it’s not about doing more, but doing what matters</p><p>⚡ Common time traps like overcommitting and multitasking, and how to avoid them</p><p>⚡ How to build a calendar that aligns with your values and protects your energy</p><br><p>Let this episode be your reset button—one hour a week, two minutes at a time, one deep breath to come back to what really matters.</p><br><p>📖 Check out the full show notes: <a href="https://unicornmarketingco.ca/after-hours-renata-de-melo/" rel="noopener noreferrer" target="_blank">Magic Hour Podcast Show Notes</a></p><br><p><br></p><p><strong>What is After Hours?</strong></p><br><p>After Hours is the<strong> </strong><em>Magic Hour Podcast’s</em> new bonus episode series, designed to give listeners an even deeper dive into key topics. Unlike the main episodes, which focus on storytelling, journeys, and big-picture conversations, <em>After Hours</em> shifts into a workshop-style format where guests share actionable strategies, hands-on exercises, and expert insights that listeners can apply right away.</p><br><p><strong>Learn about the Magic Hour Podcast!</strong></p><br><p>Where curiosity meets creativity, <a href="https://unicornmarketingco.ca/podcast/" rel="noopener noreferrer" target="_blank">this podcast</a> dives into entrepreneurship, creative marketing, and inclusive design. Each episode features insightful conversations with industry leaders who challenge norms and inspire fresh thinking. If you’re a marketer, creative, or just seeking new perspectives, this is your space for connection, growth, and a little magic.✨</p><br><p><br></p><p>📲 <strong>Follow The Magic Hour Podcast on Instagram </strong><a href="https://www.instagram.com/itsthemagichourpodcast/" rel="noopener noreferrer" target="_blank"><strong>@itsthemagichourpodcast</strong></a></p><br><p>🎧 Listen to <em>The Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify,</a> <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>25: Strategy, Story, and Showing Up as Your Full Self</title>
			<itunes:title>25: Strategy, Story, and Showing Up as Your Full Self</itunes:title>
			<pubDate>Wed, 30 Apr 2025 21:13:50 GMT</pubDate>
			<itunes:duration>52:37</itunes:duration>
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			<itunes:subtitle>Jamie Anne Vaughan, Principal and Founder of Westwood Strategies </itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>3</itunes:season>
			<itunes:episode>7</itunes:episode>
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			<description><![CDATA[<p>Ever feel like you’re holding multiple pieces of your identity and wondering how they all fit together? In this episode of the<em> </em><a href="https://unicornmarketingco.ca/podcast/" rel="noopener noreferrer" target="_blank">Magic Hour Podcast,</a> I sit down with Jamie Anne Vaughan, strategic communicator and founder of Westwood Strategies, to talk about intentional leadership, sustainable growth, and the power of storytelling in the agriculture industry.</p><br><p>Jamie brings a unique lens to public relations, showing how values-based strategy can support healthy food systems and elevate community voices. From building a personal brand to taking intentional time away from work, we explore what it looks like to lead in a way that aligns with purpose and impact.</p><br><p>🎧 <a href="https://unicornmarketingco.ca/podcast-25-jamie-anne-vaughan/" rel="noopener noreferrer" target="_blank">In this episode, we explore:</a></p><br><p>⚡ How storytelling can shift narratives and support sustainable farming and food systems</p><p>⚡ What it means to decentralize leadership and build collaborative, care-based cultures</p><p>⚡ Why podcasting and LinkedIn are powerful tools in underrepresented industries like AG</p><p>⚡ How to set clear non-negotiables and create space for rest, motherhood, and growth</p><p>⚡ The importance of building systems that support longevity, not burnout</p><br><p>If you’re building something bold and want to make an impact without losing yourself in the process, this conversation is for you.</p><br><p><br></p><p>🎧 Listen to the <em>Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify</a>, <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in.</p><br><p>📲 Let’s keep the conversation going. Follow us on Instagram at <a href="https://www.instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a></p><br><p>📖 Read the full show notes and transcript at <a href="https://unicornmarketingco.ca/podcast-25-jamie-anne-vaughan/" rel="noopener noreferrer" target="_blank">unicornmarketingco.ca/podcast</a></p><br><p><br></p><p><strong>📝 This episode is sponsored by </strong><a href="https://www.thecontractsmarket.com/?ref=unicorn_marketing_co_" rel="noopener noreferrer" target="_blank"><strong>The Contracts Market</strong></a>—lawyer-drafted contracts designed for Canadian business owners, creatives, and entrepreneurs. </p><br><p>✨ Stay in the magic: Follow&nbsp;<a href="https://instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a>&nbsp;for behind-the-scenes content, guest updates, and more!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Ever feel like you’re holding multiple pieces of your identity and wondering how they all fit together? In this episode of the<em> </em><a href="https://unicornmarketingco.ca/podcast/" rel="noopener noreferrer" target="_blank">Magic Hour Podcast,</a> I sit down with Jamie Anne Vaughan, strategic communicator and founder of Westwood Strategies, to talk about intentional leadership, sustainable growth, and the power of storytelling in the agriculture industry.</p><br><p>Jamie brings a unique lens to public relations, showing how values-based strategy can support healthy food systems and elevate community voices. From building a personal brand to taking intentional time away from work, we explore what it looks like to lead in a way that aligns with purpose and impact.</p><br><p>🎧 <a href="https://unicornmarketingco.ca/podcast-25-jamie-anne-vaughan/" rel="noopener noreferrer" target="_blank">In this episode, we explore:</a></p><br><p>⚡ How storytelling can shift narratives and support sustainable farming and food systems</p><p>⚡ What it means to decentralize leadership and build collaborative, care-based cultures</p><p>⚡ Why podcasting and LinkedIn are powerful tools in underrepresented industries like AG</p><p>⚡ How to set clear non-negotiables and create space for rest, motherhood, and growth</p><p>⚡ The importance of building systems that support longevity, not burnout</p><br><p>If you’re building something bold and want to make an impact without losing yourself in the process, this conversation is for you.</p><br><p><br></p><p>🎧 Listen to the <em>Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify</a>, <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in.</p><br><p>📲 Let’s keep the conversation going. Follow us on Instagram at <a href="https://www.instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a></p><br><p>📖 Read the full show notes and transcript at <a href="https://unicornmarketingco.ca/podcast-25-jamie-anne-vaughan/" rel="noopener noreferrer" target="_blank">unicornmarketingco.ca/podcast</a></p><br><p><br></p><p><strong>📝 This episode is sponsored by </strong><a href="https://www.thecontractsmarket.com/?ref=unicorn_marketing_co_" rel="noopener noreferrer" target="_blank"><strong>The Contracts Market</strong></a>—lawyer-drafted contracts designed for Canadian business owners, creatives, and entrepreneurs. </p><br><p>✨ Stay in the magic: Follow&nbsp;<a href="https://instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a>&nbsp;for behind-the-scenes content, guest updates, and more!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
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			<title>After Hours with Renata De Melo: Sales As An Act Of Love</title>
			<itunes:title>After Hours with Renata De Melo: Sales As An Act Of Love</itunes:title>
			<pubDate>Wed, 16 Apr 2025 22:18:39 GMT</pubDate>
			<itunes:duration>20:28</itunes:duration>
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			<itunes:subtitle>Renata De Melo, Sales Mentor, Third Generation Medicine Woman, Embodied Feminine Leadership, Speaker</itunes:subtitle>
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			<itunes:season>3</itunes:season>
			<itunes:episode>6</itunes:episode>
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			<description><![CDATA[<p>What if your next sale wasn’t about strategy—but about <em>service</em>? In this After Hours episode, Renata De Melo guides you through a powerful reframe of what it means to sell with heart. Drawing from two decades in high-level corporate sales and her own journey through burnout, Renata offers a soulful shift: sales as an act of love.</p><br><p>This isn’t a funnel. It’s a permission slip to come back to your <em>why</em>—and lead from trust, not pressure.</p><br><p>This episode is your invitation to explore:</p><br><p>⚡ A guided practice to reimagine sales as a transformational experience</p><p>⚡ A reminder that trust is the foundation of all meaningful growth</p><p>⚡ A fresh perspective on embodying your purpose through your offers</p><p>⚡ A mindset reset for heart-led entrepreneurs who want to sell with integrity</p><p>⚡ A visualization exercise to help you remember a moment of transformation through purchase</p><p>⚡ The NEST Method (New Era Sales Transformations)—and how it centres trust in your process</p><p>⚡ How to move from “selling to survive” to “selling to serve”</p><br><p>Let this be your energetic reset. A deep breath. A return to selling in a way that feels like <em>you</em>.</p><br><p>📖 Check out the full show notes: <a href="https://unicornmarketingco.ca/after-hours-renata-de-melo/" rel="noopener noreferrer" target="_blank">Magic Hour Podcast Show Notes</a></p><br><p><br></p><p><strong>What is After Hours?</strong></p><br><p>After Hours is the <em>Magic Hour Podcast’s</em> new bonus episode series, designed to give listeners an even deeper dive into key topics. Unlike the main episodes, which focus on storytelling, journeys, and big-picture conversations, <em>After Hours</em> shifts into a workshop-style format where guests share actionable strategies, hands-on exercises, and expert insights that listeners can apply right away.</p><br><p><strong>Learn about the Magic Hour Podcast!</strong></p><br><p>Where curiosity meets creativity, this podcast dives into entrepreneurship, creative marketing, and inclusive design. Each episode features insightful conversations with industry leaders who challenge norms and inspire fresh thinking. If you’re a marketer, creative, or just seeking new perspectives, this is your space for connection, growth, and a little magic.✨</p><br><p><br></p><p>📲 <strong>Follow The Magic Hour Podcast on Instagram </strong><a href="https://www.instagram.com/itsthemagichourpodcast/" rel="noopener noreferrer" target="_blank"><strong>@itsthemagichourpodcast</strong></a></p><br><p>🎧 Listen to <em>The Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify,</a> <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>What if your next sale wasn’t about strategy—but about <em>service</em>? In this After Hours episode, Renata De Melo guides you through a powerful reframe of what it means to sell with heart. Drawing from two decades in high-level corporate sales and her own journey through burnout, Renata offers a soulful shift: sales as an act of love.</p><br><p>This isn’t a funnel. It’s a permission slip to come back to your <em>why</em>—and lead from trust, not pressure.</p><br><p>This episode is your invitation to explore:</p><br><p>⚡ A guided practice to reimagine sales as a transformational experience</p><p>⚡ A reminder that trust is the foundation of all meaningful growth</p><p>⚡ A fresh perspective on embodying your purpose through your offers</p><p>⚡ A mindset reset for heart-led entrepreneurs who want to sell with integrity</p><p>⚡ A visualization exercise to help you remember a moment of transformation through purchase</p><p>⚡ The NEST Method (New Era Sales Transformations)—and how it centres trust in your process</p><p>⚡ How to move from “selling to survive” to “selling to serve”</p><br><p>Let this be your energetic reset. A deep breath. A return to selling in a way that feels like <em>you</em>.</p><br><p>📖 Check out the full show notes: <a href="https://unicornmarketingco.ca/after-hours-renata-de-melo/" rel="noopener noreferrer" target="_blank">Magic Hour Podcast Show Notes</a></p><br><p><br></p><p><strong>What is After Hours?</strong></p><br><p>After Hours is the <em>Magic Hour Podcast’s</em> new bonus episode series, designed to give listeners an even deeper dive into key topics. Unlike the main episodes, which focus on storytelling, journeys, and big-picture conversations, <em>After Hours</em> shifts into a workshop-style format where guests share actionable strategies, hands-on exercises, and expert insights that listeners can apply right away.</p><br><p><strong>Learn about the Magic Hour Podcast!</strong></p><br><p>Where curiosity meets creativity, this podcast dives into entrepreneurship, creative marketing, and inclusive design. Each episode features insightful conversations with industry leaders who challenge norms and inspire fresh thinking. If you’re a marketer, creative, or just seeking new perspectives, this is your space for connection, growth, and a little magic.✨</p><br><p><br></p><p>📲 <strong>Follow The Magic Hour Podcast on Instagram </strong><a href="https://www.instagram.com/itsthemagichourpodcast/" rel="noopener noreferrer" target="_blank"><strong>@itsthemagichourpodcast</strong></a></p><br><p>🎧 Listen to <em>The Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify,</a> <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>24: The Evolution of You: Letting Go to Come Home to Yourself</title>
			<itunes:title>24: The Evolution of You: Letting Go to Come Home to Yourself</itunes:title>
			<pubDate>Wed, 09 Apr 2025 00:51:40 GMT</pubDate>
			<itunes:duration>55:54</itunes:duration>
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			<itunes:subtitle>Renata De Melo, Sales Mentor, Third Generation Medicine Woman, Embodied Feminine Leadership, Speaker</itunes:subtitle>
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			<itunes:season>3</itunes:season>
			<itunes:episode>5</itunes:episode>
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			<description><![CDATA[<p>Ever feel like you’ve outgrown an old version of yourself but don’t quite know what comes next? In this episode of<em> </em><a href="www.unicornmarketingco.ca/podcast" rel="noopener noreferrer" target="_blank"><em>Magic Hour Podcast</em></a>, I sit down with Renata De Melo, coach, mentor, and intuitive sales leader, to talk about personal evolution, embodied leadership, and the radical act of embracing your own flow.</p><br><p>Renata unpacks what she calls "Phase 4" of her life, the space where we let go of old stories, step out of the drama triangle, and begin to lead from a place of wholeness and deep self-trust. Together, we explore how to honour your inner seasons of the feminine, break free from hustle cycles, and return to your zone of genius with presence and purpose.</p><br><p><strong>🎧 In this episode, we dive into:</strong></p><br><p>⚡ What it means to enter a new season of leadership and let old identities fall away</p><p>⚡ The “do-have-be” model and why so many of us get it backwards</p><p>⚡ The drama triangle, how to notice when you’re stuck in it and how to step out</p><p>⚡ How embracing your inner seasons is an act of resistance and deep wisdom</p><p>⚡ The truth about flow states and what embodied leadership really looks like</p><br><p>This one is for the entrepreneurs, coaches, and visionaries who know they’re here to lead differently and are ready to reclaim their power from the inside out.</p><br><p><br></p><p>🎧 Listen to the <em>Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify</a>, <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in.</p><br><p>📲 Let’s keep the conversation going. Follow us on Instagram at <a href="https://www.instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a></p><br><p>📖 Read the full show notes and transcript at <a href="https://unicornmarketingco.ca/podcast-24-renata-demelo/" rel="noopener noreferrer" target="_blank">unicornmarketingco.ca/podcast</a></p><br><p><br></p><p>💻 <strong>This episode is brought to you by Showit</strong> – Design your dream website your way with Showit, the no-code, drag-and-drop platform that gives you complete creative freedom. Try it free for your first month: <a href="https://account.showit.com/r/unicornmarketing" rel="noopener noreferrer" target="_blank">showit.co</a></p><br><p>✨ Stay in the magic: Follow&nbsp;<a href="https://instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a>&nbsp;for behind-the-scenes content, guest updates, and more!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Ever feel like you’ve outgrown an old version of yourself but don’t quite know what comes next? In this episode of<em> </em><a href="www.unicornmarketingco.ca/podcast" rel="noopener noreferrer" target="_blank"><em>Magic Hour Podcast</em></a>, I sit down with Renata De Melo, coach, mentor, and intuitive sales leader, to talk about personal evolution, embodied leadership, and the radical act of embracing your own flow.</p><br><p>Renata unpacks what she calls "Phase 4" of her life, the space where we let go of old stories, step out of the drama triangle, and begin to lead from a place of wholeness and deep self-trust. Together, we explore how to honour your inner seasons of the feminine, break free from hustle cycles, and return to your zone of genius with presence and purpose.</p><br><p><strong>🎧 In this episode, we dive into:</strong></p><br><p>⚡ What it means to enter a new season of leadership and let old identities fall away</p><p>⚡ The “do-have-be” model and why so many of us get it backwards</p><p>⚡ The drama triangle, how to notice when you’re stuck in it and how to step out</p><p>⚡ How embracing your inner seasons is an act of resistance and deep wisdom</p><p>⚡ The truth about flow states and what embodied leadership really looks like</p><br><p>This one is for the entrepreneurs, coaches, and visionaries who know they’re here to lead differently and are ready to reclaim their power from the inside out.</p><br><p><br></p><p>🎧 Listen to the <em>Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify</a>, <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in.</p><br><p>📲 Let’s keep the conversation going. Follow us on Instagram at <a href="https://www.instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a></p><br><p>📖 Read the full show notes and transcript at <a href="https://unicornmarketingco.ca/podcast-24-renata-demelo/" rel="noopener noreferrer" target="_blank">unicornmarketingco.ca/podcast</a></p><br><p><br></p><p>💻 <strong>This episode is brought to you by Showit</strong> – Design your dream website your way with Showit, the no-code, drag-and-drop platform that gives you complete creative freedom. Try it free for your first month: <a href="https://account.showit.com/r/unicornmarketing" rel="noopener noreferrer" target="_blank">showit.co</a></p><br><p>✨ Stay in the magic: Follow&nbsp;<a href="https://instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a>&nbsp;for behind-the-scenes content, guest updates, and more!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>After Hours with Brie Pointer: Your Inner Child Is A Source of Inspiration</title>
			<itunes:title>After Hours with Brie Pointer: Your Inner Child Is A Source of Inspiration</itunes:title>
			<pubDate>Wed, 26 Mar 2025 05:01:00 GMT</pubDate>
			<itunes:duration>10:38</itunes:duration>
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			<itunes:subtitle>Brie Pointer, Freelance Brand Designer</itunes:subtitle>
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			<itunes:season>3</itunes:season>
			<itunes:episode>4</itunes:episode>
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			<description><![CDATA[<p>Feeling disconnected from your creativity? In this special After Hours episode, Brie Pointer guides you through an intuitive exercise designed to help you reconnect with your inner child, embrace curiosity, and trust the wisdom you’ve always carried within.</p><br><p>This reflective practice will help you:</p><br><p>⚡ Follow the thread of curiosity and break free from creative blocks</p><p>⚡ Root yourself in the advice your intuition <em>knows</em> you need</p><p>⚡ Reconnect with the younger version of yourself—the one who dreamed big, created freely, and saw the world with wonder</p><br><p>If you’ve been searching for inspiration or feeling the weight of self-doubt, this episode is for you. Find a quiet space, hit play, and let Brie help you unlock the creative energy that’s always been inside you. 🎧✨</p><br><p>📖 Check out the full show notes: <a href="https://unicornmarketingco.ca/after-hours-brie-pointer/" rel="noopener noreferrer" target="_blank">Magic Hour Podcast Show Notes</a></p><br><p><br></p><p><strong>What is After Hours?</strong></p><br><p>After Hours is the <em>Magic Hour Podcast’s</em> new bonus episode series, designed to give listeners an even deeper dive into key topics. Unlike the main episodes, which focus on storytelling, journeys, and big-picture conversations, <em>After Hours</em> shifts into a workshop-style format where guests share actionable strategies, hands-on exercises, and expert insights that listeners can apply right away.</p><br><p><strong>Learn about the Magic Hour Podcast!</strong></p><br><p>Where curiosity meets creativity, this podcast dives into entrepreneurship, creative marketing, and inclusive design. Each episode features insightful conversations with industry leaders who challenge norms and inspire fresh thinking. If you’re a marketer, creative, or just seeking new perspectives, this is your space for connection, growth, and a little magic.✨</p><br><p><br></p><p>📲 <strong>Follow The Magic Hour Podcast on Instagram </strong><a href="https://www.instagram.com/itsthemagichourpodcast/" rel="noopener noreferrer" target="_blank"><strong>@itsthemagichourpodcast</strong></a></p><br><p>🎧 Listen to <em>The Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify,</a> <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Feeling disconnected from your creativity? In this special After Hours episode, Brie Pointer guides you through an intuitive exercise designed to help you reconnect with your inner child, embrace curiosity, and trust the wisdom you’ve always carried within.</p><br><p>This reflective practice will help you:</p><br><p>⚡ Follow the thread of curiosity and break free from creative blocks</p><p>⚡ Root yourself in the advice your intuition <em>knows</em> you need</p><p>⚡ Reconnect with the younger version of yourself—the one who dreamed big, created freely, and saw the world with wonder</p><br><p>If you’ve been searching for inspiration or feeling the weight of self-doubt, this episode is for you. Find a quiet space, hit play, and let Brie help you unlock the creative energy that’s always been inside you. 🎧✨</p><br><p>📖 Check out the full show notes: <a href="https://unicornmarketingco.ca/after-hours-brie-pointer/" rel="noopener noreferrer" target="_blank">Magic Hour Podcast Show Notes</a></p><br><p><br></p><p><strong>What is After Hours?</strong></p><br><p>After Hours is the <em>Magic Hour Podcast’s</em> new bonus episode series, designed to give listeners an even deeper dive into key topics. Unlike the main episodes, which focus on storytelling, journeys, and big-picture conversations, <em>After Hours</em> shifts into a workshop-style format where guests share actionable strategies, hands-on exercises, and expert insights that listeners can apply right away.</p><br><p><strong>Learn about the Magic Hour Podcast!</strong></p><br><p>Where curiosity meets creativity, this podcast dives into entrepreneurship, creative marketing, and inclusive design. Each episode features insightful conversations with industry leaders who challenge norms and inspire fresh thinking. If you’re a marketer, creative, or just seeking new perspectives, this is your space for connection, growth, and a little magic.✨</p><br><p><br></p><p>📲 <strong>Follow The Magic Hour Podcast on Instagram </strong><a href="https://www.instagram.com/itsthemagichourpodcast/" rel="noopener noreferrer" target="_blank"><strong>@itsthemagichourpodcast</strong></a></p><br><p>🎧 Listen to <em>The Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify,</a> <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>23: Designing with Heart— How Intuition + Joy Fuel Great Work</title>
			<itunes:title>23: Designing with Heart— How Intuition + Joy Fuel Great Work</itunes:title>
			<pubDate>Tue, 18 Mar 2025 15:00:00 GMT</pubDate>
			<itunes:duration>54:42</itunes:duration>
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			<itunes:subtitle>Brie Pointer, Freelance Brand Designer</itunes:subtitle>
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			<itunes:episode>3</itunes:episode>
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			<description><![CDATA[<p>Ever feel stuck second-guessing your creativity? In this episode of <a href="https://unicornmarketingco.ca/podcast" rel="noopener noreferrer" target="_blank"><em>The Magic Hour Podcast</em></a>, I sit down with Brie Pointer—multidisciplinary designer, illustrator, and artist—to talk about <em>intuition in design</em>, <em>unblocking yourself creatively</em>, and <em>leaning into curiosity</em> as your ultimate guide.</p><br><p>Brie shares her journey from student to professor, artist to designer, and how she found joy by embracing both intuition and collaboration. We explore what it means to trust your unique creative voice, communicate your vision with confidence, and stay open to the things that spark curiosity.</p><br><p><strong>🎧 In this episode, we dive into:</strong></p><p>⚡ The balance of intuition and strategy in creative work</p><p>⚡ How to unblock yourself and build confidence in your design voice</p><p>⚡ The power of collaboration as the ultimate creative dream zone</p><p>⚡ Running toward what makes you curious—and why that’s where the magic happens</p><br><p>This one’s for the creatives, the dreamers, and anyone looking to bring more joy, trust, and flow into their work.</p><br><p><br></p><p>🎧 Listen to <em>The Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify,</a> <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in!</p><br><p>📲 Let’s keep the conversation going! Follow us on Instagram at <a href="https://instagram.link/" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a>.</p><br><p>📖 Check out the full show notes: <a href="https://unicornmarketingco.ca/podcast-ep-22-sam-plavins-she-walks-the-walk/" rel="noopener noreferrer" target="_blank">Magic Hour Podcast Show Notes</a></p><br><p><br></p><p><strong>This episode is brought to you by:</strong></p><br><p>💌 <a href="https://flodesk.com/c/UNICORNMARKETING" rel="noopener noreferrer" target="_blank"><strong>Flodesk</strong></a> – The all-in-one email marketing platform designed to make beautiful emails easy. Get 50% off your first year: <a href="https://flodesk.com/c/UNICORNMARKETING" rel="noopener noreferrer" target="_blank">flodesk.com</a></p><br><p>💻 <a href="https://showit.com/r/unicornmarketing" rel="noopener noreferrer" target="_blank"><strong><u>Showit</u></strong></a> – Design your dream website <em>your way</em> with Showit — the no-code, drag-and-drop platform that gives you complete creative freedom. Try it free for your first month: <a href="https://showit.com/r/unicornmarketing" rel="noopener noreferrer" target="_blank">showit.com</a></p><br><p>✨ <strong>Stay in the magic:</strong> Follow <a href="https://instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a> for behind-the-scenes content, guest updates, and more!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Ever feel stuck second-guessing your creativity? In this episode of <a href="https://unicornmarketingco.ca/podcast" rel="noopener noreferrer" target="_blank"><em>The Magic Hour Podcast</em></a>, I sit down with Brie Pointer—multidisciplinary designer, illustrator, and artist—to talk about <em>intuition in design</em>, <em>unblocking yourself creatively</em>, and <em>leaning into curiosity</em> as your ultimate guide.</p><br><p>Brie shares her journey from student to professor, artist to designer, and how she found joy by embracing both intuition and collaboration. We explore what it means to trust your unique creative voice, communicate your vision with confidence, and stay open to the things that spark curiosity.</p><br><p><strong>🎧 In this episode, we dive into:</strong></p><p>⚡ The balance of intuition and strategy in creative work</p><p>⚡ How to unblock yourself and build confidence in your design voice</p><p>⚡ The power of collaboration as the ultimate creative dream zone</p><p>⚡ Running toward what makes you curious—and why that’s where the magic happens</p><br><p>This one’s for the creatives, the dreamers, and anyone looking to bring more joy, trust, and flow into their work.</p><br><p><br></p><p>🎧 Listen to <em>The Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify,</a> <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in!</p><br><p>📲 Let’s keep the conversation going! Follow us on Instagram at <a href="https://instagram.link/" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a>.</p><br><p>📖 Check out the full show notes: <a href="https://unicornmarketingco.ca/podcast-ep-22-sam-plavins-she-walks-the-walk/" rel="noopener noreferrer" target="_blank">Magic Hour Podcast Show Notes</a></p><br><p><br></p><p><strong>This episode is brought to you by:</strong></p><br><p>💌 <a href="https://flodesk.com/c/UNICORNMARKETING" rel="noopener noreferrer" target="_blank"><strong>Flodesk</strong></a> – The all-in-one email marketing platform designed to make beautiful emails easy. Get 50% off your first year: <a href="https://flodesk.com/c/UNICORNMARKETING" rel="noopener noreferrer" target="_blank">flodesk.com</a></p><br><p>💻 <a href="https://showit.com/r/unicornmarketing" rel="noopener noreferrer" target="_blank"><strong><u>Showit</u></strong></a> – Design your dream website <em>your way</em> with Showit — the no-code, drag-and-drop platform that gives you complete creative freedom. Try it free for your first month: <a href="https://showit.com/r/unicornmarketing" rel="noopener noreferrer" target="_blank">showit.com</a></p><br><p>✨ <strong>Stay in the magic:</strong> Follow <a href="https://instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a> for behind-the-scenes content, guest updates, and more!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title><![CDATA[After Hours with Samantha Plavins: Mindfulness Meditation "Tuning In And Stepping Out"]]></title>
			<itunes:title><![CDATA[After Hours with Samantha Plavins: Mindfulness Meditation "Tuning In And Stepping Out"]]></itunes:title>
			<pubDate>Wed, 05 Mar 2025 18:00:00 GMT</pubDate>
			<itunes:duration>14:36</itunes:duration>
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			<itunes:subtitle>Samantha Plavins from She Walks The Walk</itunes:subtitle>
			<itunes:episodeType>bonus</itunes:episodeType>
			<itunes:season>3</itunes:season>
			<itunes:episode>2</itunes:episode>
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			<description><![CDATA[<p>Feeling stuck in the grind? In this special <a href="https://unicornmarketingco.ca/after-hours-samantha-plavins-she-walks-the-walk/" rel="noopener noreferrer" target="_blank"><em>After Hours</em></a> episode, Samantha Plavins guides you through a meditation designed to help you pause, listen, and step into the life you’re meant to live.</p><br><p>This gentle, grounding practice will help you:</p><p>⚡ Quiet the noise and reconnect with your inner voice</p><p>⚡ Release the pressure of <em>hustle culture</em> and tune into what truly matters</p><p>⚡ Step forward with clarity, confidence, and intention</p><br><p>If you’ve been craving a moment to breathe, reset, and realign, this meditation is for you. Find a quiet space, hit play, and let Sam guide you toward a life of presence, peace, and purpose.</p><br><p>📖 Check out the full show notes: <a href="https://unicornmarketingco.ca/after-hours-samantha-plavins-she-walks-the-walk/" rel="noopener noreferrer" target="_blank">Magic Hour Podcast Show Notes</a></p><br><p><br></p><p><strong>What is After Hours?</strong></p><br><p>After Hours is the <em>Magic Hour Podcast’s</em> new bonus episode series, designed to give listeners an even deeper dive into key topics. Unlike the main episodes, which focus on storytelling, journeys, and big-picture conversations, <em>After Hours</em> shifts into a workshop-style format where guests share actionable strategies, hands-on exercises, and expert insights that listeners can apply right away.</p><br><p><strong>Learn about the Magic Hour Podcast!</strong></p><br><p>Where curiosity meets creativity, this podcast dives into entrepreneurship, creative marketing, and inclusive design. Each episode features insightful conversations with industry leaders who challenge norms and inspire fresh thinking. If you’re a marketer, creative, or just seeking new perspectives, this is your space for connection, growth, and a little magic.✨</p><br><p><br></p><p>📲 <strong>Follow The Magic Hour Podcast on Instagram </strong><a href="https://www.instagram.com/itsthemagichourpodcast/" rel="noopener noreferrer" target="_blank"><strong>@itsthemagichourpodcast</strong></a></p><br><p>🎧 Listen to <em>The Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify,</a> <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in!</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Feeling stuck in the grind? In this special <a href="https://unicornmarketingco.ca/after-hours-samantha-plavins-she-walks-the-walk/" rel="noopener noreferrer" target="_blank"><em>After Hours</em></a> episode, Samantha Plavins guides you through a meditation designed to help you pause, listen, and step into the life you’re meant to live.</p><br><p>This gentle, grounding practice will help you:</p><p>⚡ Quiet the noise and reconnect with your inner voice</p><p>⚡ Release the pressure of <em>hustle culture</em> and tune into what truly matters</p><p>⚡ Step forward with clarity, confidence, and intention</p><br><p>If you’ve been craving a moment to breathe, reset, and realign, this meditation is for you. Find a quiet space, hit play, and let Sam guide you toward a life of presence, peace, and purpose.</p><br><p>📖 Check out the full show notes: <a href="https://unicornmarketingco.ca/after-hours-samantha-plavins-she-walks-the-walk/" rel="noopener noreferrer" target="_blank">Magic Hour Podcast Show Notes</a></p><br><p><br></p><p><strong>What is After Hours?</strong></p><br><p>After Hours is the <em>Magic Hour Podcast’s</em> new bonus episode series, designed to give listeners an even deeper dive into key topics. Unlike the main episodes, which focus on storytelling, journeys, and big-picture conversations, <em>After Hours</em> shifts into a workshop-style format where guests share actionable strategies, hands-on exercises, and expert insights that listeners can apply right away.</p><br><p><strong>Learn about the Magic Hour Podcast!</strong></p><br><p>Where curiosity meets creativity, this podcast dives into entrepreneurship, creative marketing, and inclusive design. Each episode features insightful conversations with industry leaders who challenge norms and inspire fresh thinking. If you’re a marketer, creative, or just seeking new perspectives, this is your space for connection, growth, and a little magic.✨</p><br><p><br></p><p>📲 <strong>Follow The Magic Hour Podcast on Instagram </strong><a href="https://www.instagram.com/itsthemagichourpodcast/" rel="noopener noreferrer" target="_blank"><strong>@itsthemagichourpodcast</strong></a></p><br><p>🎧 Listen to <em>The Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify,</a> <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in!</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>22:  Get Off The Treadmill, Hustle Culture Won’t Save You</title>
			<itunes:title>22:  Get Off The Treadmill, Hustle Culture Won’t Save You</itunes:title>
			<pubDate>Wed, 26 Feb 2025 02:13:38 GMT</pubDate>
			<itunes:duration>1:08:50</itunes:duration>
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			<itunes:subtitle>Samantha Plavins from She Walks The Walk</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>3</itunes:season>
			<itunes:episode>1</itunes:episode>
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			<description><![CDATA[<p>Ever feel like you’re stuck on a treadmill that never stops? In this episode of <a href="https://unicornmarketingco.ca/podcast-ep-22-sam-plavins-she-walks-the-walk/" rel="noopener noreferrer" target="_blank"><em>The Magic Hour Podcast</em>,</a> I sit down with Samantha (Sam) Plavins—adventurer, entrepreneur, and fierce advocate for reclaiming lost time.</p><br><p>After years of chasing traditional success in finance, Sam realized that the life she built was draining her. So, she walked away—literally. In 2019, she set out on an 800 km journey along the Camino de Santiago, a pilgrimage that reshaped everything she thought she knew about success, ambition, and peace. Now, through her business <a href="https://open.acast.com/networks/6584b3ddd919770017200d85/shows/6584b732c123af0017435277/episodes/www.shewalksthewalk.com" rel="noopener noreferrer" target="_blank"><em>She Walks the Walk</em></a>, she leads women on global walking adventures, helping them reconnect with themselves and step off the hustle treadmill for good.</p><br><p><strong>In this episode, we dig into:</strong></p><p>⚡ The courage it takes to break free from hustle culture and forge your own path</p><p>⚡ How to balance ambition with inner peace (yes, it’s possible!)</p><p>⚡ Lessons from Sam’s recent trip to Bhutan, and why embracing uncertainty is the key to a fulfilled life</p><p>⚡ The difference between risk and reward—and how to know when it’s time to leap</p><br><p>So, grab a coffee (or lace up your walking shoes), and let’s dive into this conversation about slowing down, trusting yourself, and living fully—right now, not someday.</p><br><p><br></p><p>🎧 Listen to <em>The Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify,</a> <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in!</p><br><p>📲 Let’s keep the conversation going! Follow us on Instagram at <a href="https://instagram.link/" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a>.</p><br><p>📖 Check out the full show notes: <a href="https://unicornmarketingco.ca/podcast-ep-22-sam-plavins-she-walks-the-walk/" rel="noopener noreferrer" target="_blank">Magic Hour Podcast Show Notes</a></p><br><p><br></p><p><strong>This episode is brought to you by:</strong></p><br><p>💌 <a href="https://flodesk.com/c/UNICORNMARKETING" rel="noopener noreferrer" target="_blank"><strong>Flodesk</strong></a> – The all-in-one email marketing platform designed to make beautiful emails easy. Get 50% off your first year: <a href="https://flodesk.com/c/UNICORNMARKETING" rel="noopener noreferrer" target="_blank">flodesk.com</a></p><br><p>🛠 <a href="https://open.acast.com/networks/6584b3ddd919770017200d85/shows/6584b732c123af0017435277/episodes/dubsado.com/?c=hellounicornmarketing" rel="noopener noreferrer" target="_blank"><strong>Dubsado</strong></a> – The CRM that helps you manage clients, automate workflows, and keep your business organized. Get 20% off your first month or year: <a href="https://open.acast.com/networks/6584b3ddd919770017200d85/shows/6584b732c123af0017435277/episodes/dubsado.com/?c=hellounicornmarketing" rel="noopener noreferrer" target="_blank">dubsado.com</a></p><br><p>✨ <strong>Stay in the magic:</strong> Follow <a href="https://instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a> for behind-the-scenes content, guest updates, and more!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>Ever feel like you’re stuck on a treadmill that never stops? In this episode of <a href="https://unicornmarketingco.ca/podcast-ep-22-sam-plavins-she-walks-the-walk/" rel="noopener noreferrer" target="_blank"><em>The Magic Hour Podcast</em>,</a> I sit down with Samantha (Sam) Plavins—adventurer, entrepreneur, and fierce advocate for reclaiming lost time.</p><br><p>After years of chasing traditional success in finance, Sam realized that the life she built was draining her. So, she walked away—literally. In 2019, she set out on an 800 km journey along the Camino de Santiago, a pilgrimage that reshaped everything she thought she knew about success, ambition, and peace. Now, through her business <a href="https://open.acast.com/networks/6584b3ddd919770017200d85/shows/6584b732c123af0017435277/episodes/www.shewalksthewalk.com" rel="noopener noreferrer" target="_blank"><em>She Walks the Walk</em></a>, she leads women on global walking adventures, helping them reconnect with themselves and step off the hustle treadmill for good.</p><br><p><strong>In this episode, we dig into:</strong></p><p>⚡ The courage it takes to break free from hustle culture and forge your own path</p><p>⚡ How to balance ambition with inner peace (yes, it’s possible!)</p><p>⚡ Lessons from Sam’s recent trip to Bhutan, and why embracing uncertainty is the key to a fulfilled life</p><p>⚡ The difference between risk and reward—and how to know when it’s time to leap</p><br><p>So, grab a coffee (or lace up your walking shoes), and let’s dive into this conversation about slowing down, trusting yourself, and living fully—right now, not someday.</p><br><p><br></p><p>🎧 Listen to <em>The Magic Hour Podcast</em> on <a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Spotify,</a> <a href="https://podcasts.apple.com/no/podcast/magic-hour-podcast/id1663684286" rel="noopener noreferrer" target="_blank">Apple Podcasts</a>, or wherever you tune in!</p><br><p>📲 Let’s keep the conversation going! Follow us on Instagram at <a href="https://instagram.link/" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a>.</p><br><p>📖 Check out the full show notes: <a href="https://unicornmarketingco.ca/podcast-ep-22-sam-plavins-she-walks-the-walk/" rel="noopener noreferrer" target="_blank">Magic Hour Podcast Show Notes</a></p><br><p><br></p><p><strong>This episode is brought to you by:</strong></p><br><p>💌 <a href="https://flodesk.com/c/UNICORNMARKETING" rel="noopener noreferrer" target="_blank"><strong>Flodesk</strong></a> – The all-in-one email marketing platform designed to make beautiful emails easy. Get 50% off your first year: <a href="https://flodesk.com/c/UNICORNMARKETING" rel="noopener noreferrer" target="_blank">flodesk.com</a></p><br><p>🛠 <a href="https://open.acast.com/networks/6584b3ddd919770017200d85/shows/6584b732c123af0017435277/episodes/dubsado.com/?c=hellounicornmarketing" rel="noopener noreferrer" target="_blank"><strong>Dubsado</strong></a> – The CRM that helps you manage clients, automate workflows, and keep your business organized. Get 20% off your first month or year: <a href="https://open.acast.com/networks/6584b3ddd919770017200d85/shows/6584b732c123af0017435277/episodes/dubsado.com/?c=hellounicornmarketing" rel="noopener noreferrer" target="_blank">dubsado.com</a></p><br><p>✨ <strong>Stay in the magic:</strong> Follow <a href="https://instagram.com/itsthemagichourpodcast" rel="noopener noreferrer" target="_blank">@itsthemagichourpodcast</a> for behind-the-scenes content, guest updates, and more!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
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			<title>More Conversations, More Magic✨ Season 3 drops Feb 27th!</title>
			<itunes:title>More Conversations, More Magic✨ Season 3 drops Feb 27th!</itunes:title>
			<pubDate>Tue, 18 Feb 2025 06:01:32 GMT</pubDate>
			<itunes:duration>0:46</itunes:duration>
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			<link>https://unicornmarketingco.ca/podcast</link>
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			<itunes:subtitle>Season 3 of the Magic Hour Podcast returns on February 27th, 2025</itunes:subtitle>
			<itunes:episodeType>trailer</itunes:episodeType>
			<itunes:season>3</itunes:season>
			<itunes:image href="https://assets.pippa.io/shows/6584b732c123af0017435277/1739858072554-42ed9792-e9a4-40f5-bae9-a78186ef67d8.jpeg"/>
			<description><![CDATA[<p>We’re back with <strong>bigger conversations, deeper insights, and even more magic!</strong>🦄 </p><br><p>Season 3 of <em>The Magic Hour Podcast</em> launches <strong>February 27th</strong>, bringing you a fresh season of <strong>real, unfiltered conversations</strong> about entrepreneurship, creativity, and conscious business with <strong>entrepreneurs, creatives, and industry leaders sharing their journeys, challenges, and breakthroughs.</strong></p><br><p>And this season? We’re introducing <strong>After Hours</strong>⚡—a special bonus series with <strong>workshop-style takeaways, expert insights, and practical strategies</strong> to help you turn inspiration into action.</p><br><p>Hit <strong>subscribe</strong> on <strong>Spotify, Apple Podcasts, or wherever you listen</strong>—let’s make this season the most magical one yet. 🎧✨</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>We’re back with <strong>bigger conversations, deeper insights, and even more magic!</strong>🦄 </p><br><p>Season 3 of <em>The Magic Hour Podcast</em> launches <strong>February 27th</strong>, bringing you a fresh season of <strong>real, unfiltered conversations</strong> about entrepreneurship, creativity, and conscious business with <strong>entrepreneurs, creatives, and industry leaders sharing their journeys, challenges, and breakthroughs.</strong></p><br><p>And this season? We’re introducing <strong>After Hours</strong>⚡—a special bonus series with <strong>workshop-style takeaways, expert insights, and practical strategies</strong> to help you turn inspiration into action.</p><br><p>Hit <strong>subscribe</strong> on <strong>Spotify, Apple Podcasts, or wherever you listen</strong>—let’s make this season the most magical one yet. 🎧✨</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>21: From Academia to Entrepreneurship— Community, Courage, and Women’s Health</title>
			<itunes:title>21: From Academia to Entrepreneurship— Community, Courage, and Women’s Health</itunes:title>
			<pubDate>Tue, 10 Dec 2024 22:26:34 GMT</pubDate>
			<itunes:duration>55:39</itunes:duration>
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			<link>https://unicornmarketingco.ca/podcast-ep-21-anna-sotnykova/</link>
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			<itunes:subtitle>Anna Sotnykova, Entrepreneur </itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>2</itunes:season>
			<itunes:episode>12</itunes:episode>
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			<description><![CDATA[<p>In this episode of the <a href="https://unicornmarketingco.ca/podcast" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a>, Hope Mikal sits down with Anna Sotnykova, a leader in operations, innovation, and entrepreneurship. Anna opens up about the challenges of balancing a full-time career in academia with building her own business in women’s health. From tackling fear and embracing creativity to breaking down barriers in tech, Anna’s journey is an inspiring blend of determination and passion.</p><br><p>Anna shares how community-building has shaped her career, her insights into the evolving role of women in tech, and why vulnerability and collaboration are the keys to driving meaningful change.</p><br><p>🎧 Tune in for an honest, actionable conversation that will leave you inspired to take the next step in your own journey—wherever it leads.</p><br><p><strong>Episode Highlights:</strong></p><ul><li>Anna reflects on the power of embracing the messy, bringing your full self to the table, and navigating the journey of entrepreneurship and intrapreneurship.</li><li>A deep dive into women’s health: understanding how your cycle impacts day-to-day life and why embracing each stage can lead to empowerment.</li><li>Insights from Anna’s fertility journey and how it intertwines with her life, work, and interpersonal growth.</li><li>The importance of community building—reaching out, showing up authentically, and fostering diverse perspectives in every room.</li><li>A valuable reminder: <em>“If you’re the smartest person in the room, get out of that room.”</em> Anna shares how stepping into new spaces with curiosity can lead to unexpected opportunities and growth.</li></ul><p><br></p><p><strong>Meet Our Magical Guest:</strong></p><p>Anna Sotnykova is the Operations &amp; Communications Coordinator at TMU’s Office of the Vice-President, Research and Innovation. She co-founded Inkside, an AI tattoo design app, and serves on the IFIA Canadian board and as a PORCH Ambassador supporting immigrant entrepreneurs. With a Master’s in Political Science and certifications in Public Administration and Project Management, Anna’s next venture focuses on family support and social enterprise.</p><br><p><strong>This episode is brought to you by:</strong></p><br><p><a href="https://www.foreveryourslingerie.ca/" rel="noopener noreferrer" target="_blank">Forever Yours Lingerie</a>. Find a bra that fits. Use our special code <strong>MAGICHOUR</strong> for 15% off your next purchase valid in store or online. Check out Forever Yours Lingerie in their Langley and Burnaby locations, or <a href="https://www.foreveryourslingerie.ca/" rel="noopener noreferrer" target="_blank">shop online</a>.<em>*This code expires on December 31st, 2024 and cannot be combined with other offers and promotions.</em></p><br><p>Discover <em>People I’ve Loved</em>, the heartfelt brand founded by our inspiring guest, Carissa Potter. From artful cards to thoughtful objects, every piece is designed to spark connection and meaningful conversations. Enjoy 20% off site-wide with promo code <strong>MAGICHOUR20</strong>. <a href="https://www.peopleiveloved.com/" rel="noopener noreferrer" target="_blank"><u>PeopleIveLoved.com</u></a></p><br><p><br></p><p><strong>About The Magic Hour Podcast:</strong></p><p>The&nbsp;&nbsp;is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics. Tune in as Hope Mikal, CEO/Founder of&nbsp;<a href="https://www.unicornmarketingco.ca/" rel="noopener noreferrer" target="_blank">Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><br><p><a href="https://www.instagram.com/itsthemagichourpodcast/" rel="noopener noreferrer" target="_blank">Follow the Magic Hour Podcast on Instagram!</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode of the <a href="https://unicornmarketingco.ca/podcast" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a>, Hope Mikal sits down with Anna Sotnykova, a leader in operations, innovation, and entrepreneurship. Anna opens up about the challenges of balancing a full-time career in academia with building her own business in women’s health. From tackling fear and embracing creativity to breaking down barriers in tech, Anna’s journey is an inspiring blend of determination and passion.</p><br><p>Anna shares how community-building has shaped her career, her insights into the evolving role of women in tech, and why vulnerability and collaboration are the keys to driving meaningful change.</p><br><p>🎧 Tune in for an honest, actionable conversation that will leave you inspired to take the next step in your own journey—wherever it leads.</p><br><p><strong>Episode Highlights:</strong></p><ul><li>Anna reflects on the power of embracing the messy, bringing your full self to the table, and navigating the journey of entrepreneurship and intrapreneurship.</li><li>A deep dive into women’s health: understanding how your cycle impacts day-to-day life and why embracing each stage can lead to empowerment.</li><li>Insights from Anna’s fertility journey and how it intertwines with her life, work, and interpersonal growth.</li><li>The importance of community building—reaching out, showing up authentically, and fostering diverse perspectives in every room.</li><li>A valuable reminder: <em>“If you’re the smartest person in the room, get out of that room.”</em> Anna shares how stepping into new spaces with curiosity can lead to unexpected opportunities and growth.</li></ul><p><br></p><p><strong>Meet Our Magical Guest:</strong></p><p>Anna Sotnykova is the Operations &amp; Communications Coordinator at TMU’s Office of the Vice-President, Research and Innovation. She co-founded Inkside, an AI tattoo design app, and serves on the IFIA Canadian board and as a PORCH Ambassador supporting immigrant entrepreneurs. With a Master’s in Political Science and certifications in Public Administration and Project Management, Anna’s next venture focuses on family support and social enterprise.</p><br><p><strong>This episode is brought to you by:</strong></p><br><p><a href="https://www.foreveryourslingerie.ca/" rel="noopener noreferrer" target="_blank">Forever Yours Lingerie</a>. Find a bra that fits. Use our special code <strong>MAGICHOUR</strong> for 15% off your next purchase valid in store or online. Check out Forever Yours Lingerie in their Langley and Burnaby locations, or <a href="https://www.foreveryourslingerie.ca/" rel="noopener noreferrer" target="_blank">shop online</a>.<em>*This code expires on December 31st, 2024 and cannot be combined with other offers and promotions.</em></p><br><p>Discover <em>People I’ve Loved</em>, the heartfelt brand founded by our inspiring guest, Carissa Potter. From artful cards to thoughtful objects, every piece is designed to spark connection and meaningful conversations. Enjoy 20% off site-wide with promo code <strong>MAGICHOUR20</strong>. <a href="https://www.peopleiveloved.com/" rel="noopener noreferrer" target="_blank"><u>PeopleIveLoved.com</u></a></p><br><p><br></p><p><strong>About The Magic Hour Podcast:</strong></p><p>The&nbsp;&nbsp;is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics. Tune in as Hope Mikal, CEO/Founder of&nbsp;<a href="https://www.unicornmarketingco.ca/" rel="noopener noreferrer" target="_blank">Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><br><p><a href="https://www.instagram.com/itsthemagichourpodcast/" rel="noopener noreferrer" target="_blank">Follow the Magic Hour Podcast on Instagram!</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>20: Creating Space for Honest Conversations and Human Connection Through Art</title>
			<itunes:title>20: Creating Space for Honest Conversations and Human Connection Through Art</itunes:title>
			<pubDate>Wed, 20 Nov 2024 20:36:43 GMT</pubDate>
			<itunes:duration>46:23</itunes:duration>
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			<link>https://unicornmarketingco.ca/podcast-ep-20-carissa-potter-people-ive-loved-artist/</link>
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			<itunes:subtitle><![CDATA[Carissa Potter, Artist from People I've Loved]]></itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>2</itunes:season>
			<itunes:episode>11</itunes:episode>
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			<description><![CDATA[<p>In this episode of the <a href="https://unicornmarketingco.ca/podcast-ep-20-carissa-potter-people-ive-loved-artist/" rel="noopener noreferrer" target="_blank">Magic Hour</a>, Hope sits down with Carissa Potter, artist, author, and founder of People I’ve Loved, to explore the intersection of creativity, vulnerability, and intention in life and business. Known for her deeply human approach to art and connection, Carissa shares how embracing emotional complexity has shaped her work, from crafting meaningful objects to writing bestselling books. Together, they discuss the role of gratitude in navigating challenges, the impact of AI on creativity and decision-making, and the balance between fear of the future and staying grounded in the present. This conversation is full of thought-provoking insights on living with purpose, embracing vulnerability, and finding connection in unexpected places.</p><br><p><strong>Episode Highlights:</strong></p><ul><li>Carissa opens up about her journey with People I’ve Loved, from handmade creations to a globally recognized brand.</li><li>How gratitude practices can transform negative experiences into moments of peace.</li><li>A deep dive into the challenges and ethical considerations of using AI in creative work.</li><li>The importance of intention and alignment in building a business that feels authentic.</li><li>Reflections on privilege, luck, and resilience in achieving success.</li></ul><p><br></p><p><strong>Meet Our Magical Guest:</strong></p><p>Carissa Potter is an artist, author, and founder of People I’ve Loved, a globally recognized brand creating objects and art that foster connection and meaningful conversations. She’s collaborated with institutions and brands such as SFMOMA, The Hammer, Anthropologie, Urban Outfitters, Pinterest, and The Color Factory. The author of three books and host of <em>Bad At Keeping Secrets</em> on Substack, Carissa was also named one of AdAge’s 24 Most Inspiring People of 2021. Her work embraces the full range of human emotion, blending creativity with vulnerability to create spaces for authentic connection.</p><br><p><strong>This episode is brought to you by:</strong></p><br><p><a href="https://www.foreveryourslingerie.ca/" rel="noopener noreferrer" target="_blank">Forever Yours Lingerie</a>. Find a bra that fits. Use our special code <strong>MAGICHOUR</strong> for 15% off your next purchase valid in store or online. Check out Forever Yours Lingerie in their Langley and Burnaby locations, or <a href="https://www.foreveryourslingerie.ca/" rel="noopener noreferrer" target="_blank">shop online</a>.<em>* This code expires on December 31st, 2024 and cannot be combined with other offers and promotions.</em></p><br><p>Discover <em>People I’ve Loved</em>, the heartfelt brand founded by our inspiring guest, Carissa Potter. From artful cards to thoughtful objects, every piece is designed to spark connection and meaningful conversations. Enjoy 20% off sitewide with promo code <strong>MAGICHOUR20</strong>. <a href="https://www.peopleiveloved.com/" rel="noopener noreferrer" target="_blank"><u>PeopleIveLoved.com</u></a></p><br><p><br></p><p><strong>About The Magic Hour Podcast:</strong></p><p>The&nbsp;<a href="https://unicornmarketingco.ca/podcast" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a>&nbsp;is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics. Tune in as Hope Mikal, CEO/Founder of&nbsp;<a href="https://www.unicornmarketingco.ca/" rel="noopener noreferrer" target="_blank">Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode of the <a href="https://unicornmarketingco.ca/podcast-ep-20-carissa-potter-people-ive-loved-artist/" rel="noopener noreferrer" target="_blank">Magic Hour</a>, Hope sits down with Carissa Potter, artist, author, and founder of People I’ve Loved, to explore the intersection of creativity, vulnerability, and intention in life and business. Known for her deeply human approach to art and connection, Carissa shares how embracing emotional complexity has shaped her work, from crafting meaningful objects to writing bestselling books. Together, they discuss the role of gratitude in navigating challenges, the impact of AI on creativity and decision-making, and the balance between fear of the future and staying grounded in the present. This conversation is full of thought-provoking insights on living with purpose, embracing vulnerability, and finding connection in unexpected places.</p><br><p><strong>Episode Highlights:</strong></p><ul><li>Carissa opens up about her journey with People I’ve Loved, from handmade creations to a globally recognized brand.</li><li>How gratitude practices can transform negative experiences into moments of peace.</li><li>A deep dive into the challenges and ethical considerations of using AI in creative work.</li><li>The importance of intention and alignment in building a business that feels authentic.</li><li>Reflections on privilege, luck, and resilience in achieving success.</li></ul><p><br></p><p><strong>Meet Our Magical Guest:</strong></p><p>Carissa Potter is an artist, author, and founder of People I’ve Loved, a globally recognized brand creating objects and art that foster connection and meaningful conversations. She’s collaborated with institutions and brands such as SFMOMA, The Hammer, Anthropologie, Urban Outfitters, Pinterest, and The Color Factory. The author of three books and host of <em>Bad At Keeping Secrets</em> on Substack, Carissa was also named one of AdAge’s 24 Most Inspiring People of 2021. Her work embraces the full range of human emotion, blending creativity with vulnerability to create spaces for authentic connection.</p><br><p><strong>This episode is brought to you by:</strong></p><br><p><a href="https://www.foreveryourslingerie.ca/" rel="noopener noreferrer" target="_blank">Forever Yours Lingerie</a>. Find a bra that fits. Use our special code <strong>MAGICHOUR</strong> for 15% off your next purchase valid in store or online. Check out Forever Yours Lingerie in their Langley and Burnaby locations, or <a href="https://www.foreveryourslingerie.ca/" rel="noopener noreferrer" target="_blank">shop online</a>.<em>* This code expires on December 31st, 2024 and cannot be combined with other offers and promotions.</em></p><br><p>Discover <em>People I’ve Loved</em>, the heartfelt brand founded by our inspiring guest, Carissa Potter. From artful cards to thoughtful objects, every piece is designed to spark connection and meaningful conversations. Enjoy 20% off sitewide with promo code <strong>MAGICHOUR20</strong>. <a href="https://www.peopleiveloved.com/" rel="noopener noreferrer" target="_blank"><u>PeopleIveLoved.com</u></a></p><br><p><br></p><p><strong>About The Magic Hour Podcast:</strong></p><p>The&nbsp;<a href="https://unicornmarketingco.ca/podcast" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a>&nbsp;is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics. Tune in as Hope Mikal, CEO/Founder of&nbsp;<a href="https://www.unicornmarketingco.ca/" rel="noopener noreferrer" target="_blank">Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>19: Reality Check... Brand Building Isn’t Like Emily in Paris</title>
			<itunes:title>19: Reality Check... Brand Building Isn’t Like Emily in Paris</itunes:title>
			<pubDate>Mon, 07 Oct 2024 19:27:37 GMT</pubDate>
			<itunes:duration>1:07:00</itunes:duration>
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			<link>https://unicornmarketingco.ca/podcast-ep-19-amy-liu-brand-manager/</link>
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			<itunes:subtitle>Amy Liu, Brand Manager from Marc Anthony Group</itunes:subtitle>
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			<itunes:season>2</itunes:season>
			<itunes:episode>10</itunes:episode>
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			<description><![CDATA[<p>In this episode of <a href="https://unicornmarketingco.ca/podcast-ep-19-amy-liu-brand-manager/" rel="noopener noreferrer" target="_blank">Magic Hour</a>, Hope chats with Amy Liu, a brand manager with a creative twist, as they dive into what it really takes to manage and build iconic brands in the beverage alcohol industry. Amy debunks the glossy, TV portrayal of marketing (<em>spoiler: it’s not like Emily in Paris</em>), giving us a behind-the-scenes look at her day-to-day work. From the realities of agency life to the less glamorous, yet rewarding, tasks of brand management, Amy shares her journey, insights, and the surprising challenges that come with creating new-to-world brands like White Claw Vodka. Plus, get a glimpse into how she keeps the creative spark alive in a fast-paced corporate environment.</p><br><p>Episode Highlights:</p><ul><li>Amy gives us a peek into the real life of a brand manager—spoiler alert: it’s not <em>Emily in Paris</em> or <em>Mad Men</em>. Think less glam and more grind, but with a lot of creativity sprinkled in.</li><li>We debunk the myths of what people <em>think</em> marketing is, versus what it’s really like to build brands from the ground up. Hint: there’s way more spreadsheets involved!</li><li>Amy talks about her transition from agency life to being on the brand side, sharing what’s different, what’s better, and what she misses about agency work.</li><li>The beverage alcohol industry is a whole different world, and Amy breaks down the challenges (and wins) of bringing fun, new products to life.</li><li>Balancing creativity with the everyday hustle, Amy shares how she stays inspired, even when 70% of the job isn’t as glamorous as you’d expect.</li></ul><p><br></p><p>Meet Our Magical Guest:</p><p>Amy graduated from the University of Toronto with a degree in Psychology and Pre-Law. Throughout her career, she has had the privilege of working with renowned brands such as White Claw, Jim Beam, Maker's Mark, Absolut, Miller Lite, Moët, L’Oréal, Lexus, and more. With over a decade of experience, Amy is currently a Senior Brand Manager at Mark Anthony Group, one of North America's fastest-growing beverage companies.</p><br><p>This episode is brought to you by:</p><p><a href="https://www.foreveryourslingerie.ca/" rel="noopener noreferrer" target="_blank">Forever Yours Lingerie</a>. Find a bra that fits. Use our special code <strong>MAGICHOUR</strong> for 15% off your next purchase valid in store or online. Check out Forever Yours Lingerie in their Langley and Burnaby locations, or <a href="https://www.foreveryourslingerie.ca/" rel="noopener noreferrer" target="_blank">shop online</a>.<em>* This code expires on December 31st, 2024 and cannot be combined with other offers and promotions.</em></p><br><p><a href="dubsado.com/?c=hellounicornmarketing" rel="noopener noreferrer" target="_blank">Dubsado</a>. The all-in-one CRM to manage your clients, automate your work and grow your business. <a href="dubsado.com/?c=hellounicornmarketing" rel="noopener noreferrer" target="_blank">Get 20% off your first month or year long subscription</a>. #affiliate</p><br><p><br></p><p>About The Magic Hour Podcast:</p><p>The&nbsp;<a href="https://unicornmarketingco.ca/podcast" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a>&nbsp;is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics. Tune in as Hope Mikal, CEO/Founder of&nbsp;<a href="https://www.unicornmarketingco.ca/" rel="noopener noreferrer" target="_blank">Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode of <a href="https://unicornmarketingco.ca/podcast-ep-19-amy-liu-brand-manager/" rel="noopener noreferrer" target="_blank">Magic Hour</a>, Hope chats with Amy Liu, a brand manager with a creative twist, as they dive into what it really takes to manage and build iconic brands in the beverage alcohol industry. Amy debunks the glossy, TV portrayal of marketing (<em>spoiler: it’s not like Emily in Paris</em>), giving us a behind-the-scenes look at her day-to-day work. From the realities of agency life to the less glamorous, yet rewarding, tasks of brand management, Amy shares her journey, insights, and the surprising challenges that come with creating new-to-world brands like White Claw Vodka. Plus, get a glimpse into how she keeps the creative spark alive in a fast-paced corporate environment.</p><br><p>Episode Highlights:</p><ul><li>Amy gives us a peek into the real life of a brand manager—spoiler alert: it’s not <em>Emily in Paris</em> or <em>Mad Men</em>. Think less glam and more grind, but with a lot of creativity sprinkled in.</li><li>We debunk the myths of what people <em>think</em> marketing is, versus what it’s really like to build brands from the ground up. Hint: there’s way more spreadsheets involved!</li><li>Amy talks about her transition from agency life to being on the brand side, sharing what’s different, what’s better, and what she misses about agency work.</li><li>The beverage alcohol industry is a whole different world, and Amy breaks down the challenges (and wins) of bringing fun, new products to life.</li><li>Balancing creativity with the everyday hustle, Amy shares how she stays inspired, even when 70% of the job isn’t as glamorous as you’d expect.</li></ul><p><br></p><p>Meet Our Magical Guest:</p><p>Amy graduated from the University of Toronto with a degree in Psychology and Pre-Law. Throughout her career, she has had the privilege of working with renowned brands such as White Claw, Jim Beam, Maker's Mark, Absolut, Miller Lite, Moët, L’Oréal, Lexus, and more. With over a decade of experience, Amy is currently a Senior Brand Manager at Mark Anthony Group, one of North America's fastest-growing beverage companies.</p><br><p>This episode is brought to you by:</p><p><a href="https://www.foreveryourslingerie.ca/" rel="noopener noreferrer" target="_blank">Forever Yours Lingerie</a>. Find a bra that fits. Use our special code <strong>MAGICHOUR</strong> for 15% off your next purchase valid in store or online. Check out Forever Yours Lingerie in their Langley and Burnaby locations, or <a href="https://www.foreveryourslingerie.ca/" rel="noopener noreferrer" target="_blank">shop online</a>.<em>* This code expires on December 31st, 2024 and cannot be combined with other offers and promotions.</em></p><br><p><a href="dubsado.com/?c=hellounicornmarketing" rel="noopener noreferrer" target="_blank">Dubsado</a>. The all-in-one CRM to manage your clients, automate your work and grow your business. <a href="dubsado.com/?c=hellounicornmarketing" rel="noopener noreferrer" target="_blank">Get 20% off your first month or year long subscription</a>. #affiliate</p><br><p><br></p><p>About The Magic Hour Podcast:</p><p>The&nbsp;<a href="https://unicornmarketingco.ca/podcast" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a>&nbsp;is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics. Tune in as Hope Mikal, CEO/Founder of&nbsp;<a href="https://www.unicornmarketingco.ca/" rel="noopener noreferrer" target="_blank">Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>18: Versatility as a Superpower— Business, Wellness, and the Journey to Authenticity</title>
			<itunes:title>18: Versatility as a Superpower— Business, Wellness, and the Journey to Authenticity</itunes:title>
			<pubDate>Tue, 10 Sep 2024 21:40:07 GMT</pubDate>
			<itunes:duration>1:21:32</itunes:duration>
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			<itunes:subtitle>Julia Guz, Founder of JG Operations and Dragon Heart Healing</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>2</itunes:season>
			<itunes:episode>9</itunes:episode>
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			<description><![CDATA[<p>In this episode of the&nbsp;<a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Magic Hour podcast</a>, Julia Guz shares her journey from the Web3, crypto-currency industry to running two businesses:&nbsp;<a href="https://www.jgoperations.com/" rel="noopener noreferrer" target="_blank">JG Operations</a>&nbsp;and&nbsp;<a href="http://heal.me/transformwithdragonheart" rel="noopener noreferrer" target="_blank">Dragon Heart Healing</a>. She highlights the importance of embracing versatility, combining business acumen with spirituality to lead authentically. Julia discusses overcoming fear, particularly in striving to work. She encourages women to embrace all sides of themselves, emphasizing that authenticity and self-honesty are key to personal and professional growth.</p><br><p>Episode Highlights:</p><ul><li>Find out how to harness the power of embracing all aspects of oneself, from business leadership to spiritual wellness, and how this versatility has driven Julia's success.</li><li>Julia shares a pivotal experience in Nigeria where she had to lead a Web3 workshop solo, learning that taking action in the face of fear is key to personal growth.</li><li>Hear insights on how energy healing and spirituality can be powerful tools for personal and professional growth, especially for women navigating the complexities of leadership in today's world.</li><li>Julia shares a great reminder to be 100% honest with yourself, sharing an introspective exercise that helps uncover areas of inauthenticity and guides people toward living more aligned and fulfilling lives.</li></ul><p><br></p><p>Meet Our Magical Guest:</p><p>Julia Guz is a dynamic leader passionate about empowering individuals and businesses to reach their full potential. With a unique blend of strategic business acumen and deep spiritual wisdom, Julia has carved a niche for herself at the intersection of business growth and personal transformation. Her journey began in the fast-paced world of Web3, where she quickly scaled from being the youngest and only woman on the team to Head of Operations and Head of Business Development in two and half years.</p><br><p><br></p><p>This episode is brought to you by:</p><p><a href="https://showit.com/referral/?referralCode=unicornmarketing(opens%20in%20a%20new%20tab)" rel="noopener noreferrer" target="_blank">Showit Website Builder</a>. Ready to build a website that truly reflects your brand? <a href="https://showit.com/referral/?referralCode=unicornmarketing(opens%20in%20a%20new%20tab)" rel="noopener noreferrer" target="_blank"><u>Get started with Showit today and bring your vision to life!</u></a> #affiliate</p><br><p><br></p><p>About The Magic Hour Podcast:</p><p>The&nbsp;<a href="https://unicornmarketingco.ca/podcast" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a>&nbsp;is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics. Tune in as Hope Mikal, CEO/Founder of&nbsp;<a href="https://www.unicornmarketingco.ca/" rel="noopener noreferrer" target="_blank">Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode of the&nbsp;<a href="https://open.spotify.com/show/3SFw3Mx6nCQCfn3tktrRGq" rel="noopener noreferrer" target="_blank">Magic Hour podcast</a>, Julia Guz shares her journey from the Web3, crypto-currency industry to running two businesses:&nbsp;<a href="https://www.jgoperations.com/" rel="noopener noreferrer" target="_blank">JG Operations</a>&nbsp;and&nbsp;<a href="http://heal.me/transformwithdragonheart" rel="noopener noreferrer" target="_blank">Dragon Heart Healing</a>. She highlights the importance of embracing versatility, combining business acumen with spirituality to lead authentically. Julia discusses overcoming fear, particularly in striving to work. She encourages women to embrace all sides of themselves, emphasizing that authenticity and self-honesty are key to personal and professional growth.</p><br><p>Episode Highlights:</p><ul><li>Find out how to harness the power of embracing all aspects of oneself, from business leadership to spiritual wellness, and how this versatility has driven Julia's success.</li><li>Julia shares a pivotal experience in Nigeria where she had to lead a Web3 workshop solo, learning that taking action in the face of fear is key to personal growth.</li><li>Hear insights on how energy healing and spirituality can be powerful tools for personal and professional growth, especially for women navigating the complexities of leadership in today's world.</li><li>Julia shares a great reminder to be 100% honest with yourself, sharing an introspective exercise that helps uncover areas of inauthenticity and guides people toward living more aligned and fulfilling lives.</li></ul><p><br></p><p>Meet Our Magical Guest:</p><p>Julia Guz is a dynamic leader passionate about empowering individuals and businesses to reach their full potential. With a unique blend of strategic business acumen and deep spiritual wisdom, Julia has carved a niche for herself at the intersection of business growth and personal transformation. Her journey began in the fast-paced world of Web3, where she quickly scaled from being the youngest and only woman on the team to Head of Operations and Head of Business Development in two and half years.</p><br><p><br></p><p>This episode is brought to you by:</p><p><a href="https://showit.com/referral/?referralCode=unicornmarketing(opens%20in%20a%20new%20tab)" rel="noopener noreferrer" target="_blank">Showit Website Builder</a>. Ready to build a website that truly reflects your brand? <a href="https://showit.com/referral/?referralCode=unicornmarketing(opens%20in%20a%20new%20tab)" rel="noopener noreferrer" target="_blank"><u>Get started with Showit today and bring your vision to life!</u></a> #affiliate</p><br><p><br></p><p>About The Magic Hour Podcast:</p><p>The&nbsp;<a href="https://unicornmarketingco.ca/podcast" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a>&nbsp;is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics. Tune in as Hope Mikal, CEO/Founder of&nbsp;<a href="https://www.unicornmarketingco.ca/" rel="noopener noreferrer" target="_blank">Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>17: From Lighthouse Islands to Jewelry Design — Leah Yard’s Unconventional Path to Success</title>
			<itunes:title>17: From Lighthouse Islands to Jewelry Design — Leah Yard’s Unconventional Path to Success</itunes:title>
			<pubDate>Mon, 05 Aug 2024 18:55:18 GMT</pubDate>
			<itunes:duration>1:00:08</itunes:duration>
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			<itunes:subtitle>Leah Yard, Founder of Leah Yard Designs and Host of Voted Least Likely Podcast</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>2</itunes:season>
			<itunes:episode>8</itunes:episode>
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			<description><![CDATA[<p>In this episode of the <a href="https://unicornmarketingco.ca/podcast-ep-17-leah-yard/" rel="noopener noreferrer" target="_blank">Magic Hour podcast</a>, Hope Mikal interviews Leah Yard, owner and designer of <a href="https://leahyarddesigns.com/" rel="noopener noreferrer" target="_blank">Leah Yard Designs</a> and host of the <a href="https://www.leahyard.com/" rel="noopener noreferrer" target="_blank">Voted Least Likely</a> podcast. Leah shares her unconventional journey from a childhood on isolated lighthouse islands to becoming a successful jewelry designer and entrepreneur in Vancouver. The conversation delves into her early life, struggles with imposter syndrome, and the importance of authenticity and resilience in business.</p><br><p><br></p><p><strong>Episode Highlights:</strong></p><ul><li>Leah shares her experience growing up on isolated lighthouse islands with limited supplies and no peers, which significantly influenced her creativity and resilience. Her family's practical and resourceful lifestyle planted the seeds for her future design philosophy.</li><li>Despite dropping out of high school and working entry-level jobs, Leah's passion for jewelry and encouragement from friends led her to start her business. She initially kept her business a secret, fearing failure and lack of support from her practical family.</li><li>Leah discusses the challenges of feeling like an imposter in the glamorous fashion industry. She found that sharing her true story and vulnerabilities resonated with customers, building a genuine connection and trust.</li><li>Leah highlights the value of mentorship and learning from others in the industry. She emphasizes the importance of asking for help and being open to guidance, which has been crucial in her business growth.</li></ul><p><br></p><br><p><strong>Meet Our Magical Guest:</strong></p><p>From living on an isolated lighthouse island as a child, to dropping out of high school and working entry-level jobs for over a decade, to accidentally becoming an entrepreneur: her story is far from glamorous. Leah launched her jewellery brand Leah Yard Designs in 2013. In an industry that values prestige and glamour, she constantly felt like an imposter. Because of this, she now proudly shares her story on the Voted Least Likely Podcast. Her mission is to demystify what it takes to be successful, and push past our own limiting beliefs.</p><br><p><br></p><p><strong>This episode is brought to you by:</strong></p><p><a href="https://www.thecontractsmarket.com/?ref=unicorn_marketing_co_" rel="noopener noreferrer" target="_blank">The Contracts Market</a>. Get customizable, easy-to-use, contract templates and bundles from the&nbsp;<a href="https://www.thecontractsmarket.com/?ref=unicorn_marketing_co_" rel="noopener noreferrer" target="_blank">Contracts Market</a>&nbsp;today! <em>#affiliate </em></p><br><p><br></p><br><p><strong>About The Magic Hour Podcast:</strong></p><p>The&nbsp;<a href="https://unicornmarketingco.ca/podcast" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a>&nbsp;is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics. Tune in as Hope Mikal, CEO/Founder of&nbsp;<a href="https://www.unicornmarketingco.ca/" rel="noopener noreferrer" target="_blank">Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode of the <a href="https://unicornmarketingco.ca/podcast-ep-17-leah-yard/" rel="noopener noreferrer" target="_blank">Magic Hour podcast</a>, Hope Mikal interviews Leah Yard, owner and designer of <a href="https://leahyarddesigns.com/" rel="noopener noreferrer" target="_blank">Leah Yard Designs</a> and host of the <a href="https://www.leahyard.com/" rel="noopener noreferrer" target="_blank">Voted Least Likely</a> podcast. Leah shares her unconventional journey from a childhood on isolated lighthouse islands to becoming a successful jewelry designer and entrepreneur in Vancouver. The conversation delves into her early life, struggles with imposter syndrome, and the importance of authenticity and resilience in business.</p><br><p><br></p><p><strong>Episode Highlights:</strong></p><ul><li>Leah shares her experience growing up on isolated lighthouse islands with limited supplies and no peers, which significantly influenced her creativity and resilience. Her family's practical and resourceful lifestyle planted the seeds for her future design philosophy.</li><li>Despite dropping out of high school and working entry-level jobs, Leah's passion for jewelry and encouragement from friends led her to start her business. She initially kept her business a secret, fearing failure and lack of support from her practical family.</li><li>Leah discusses the challenges of feeling like an imposter in the glamorous fashion industry. She found that sharing her true story and vulnerabilities resonated with customers, building a genuine connection and trust.</li><li>Leah highlights the value of mentorship and learning from others in the industry. She emphasizes the importance of asking for help and being open to guidance, which has been crucial in her business growth.</li></ul><p><br></p><br><p><strong>Meet Our Magical Guest:</strong></p><p>From living on an isolated lighthouse island as a child, to dropping out of high school and working entry-level jobs for over a decade, to accidentally becoming an entrepreneur: her story is far from glamorous. Leah launched her jewellery brand Leah Yard Designs in 2013. In an industry that values prestige and glamour, she constantly felt like an imposter. Because of this, she now proudly shares her story on the Voted Least Likely Podcast. Her mission is to demystify what it takes to be successful, and push past our own limiting beliefs.</p><br><p><br></p><p><strong>This episode is brought to you by:</strong></p><p><a href="https://www.thecontractsmarket.com/?ref=unicorn_marketing_co_" rel="noopener noreferrer" target="_blank">The Contracts Market</a>. Get customizable, easy-to-use, contract templates and bundles from the&nbsp;<a href="https://www.thecontractsmarket.com/?ref=unicorn_marketing_co_" rel="noopener noreferrer" target="_blank">Contracts Market</a>&nbsp;today! <em>#affiliate </em></p><br><p><br></p><br><p><strong>About The Magic Hour Podcast:</strong></p><p>The&nbsp;<a href="https://unicornmarketingco.ca/podcast" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a>&nbsp;is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics. Tune in as Hope Mikal, CEO/Founder of&nbsp;<a href="https://www.unicornmarketingco.ca/" rel="noopener noreferrer" target="_blank">Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
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			<title>16: Creating Magic: Inclusive Weddings and Surprising Moments</title>
			<itunes:title>16: Creating Magic: Inclusive Weddings and Surprising Moments</itunes:title>
			<pubDate>Fri, 12 Jul 2024 19:18:05 GMT</pubDate>
			<itunes:duration>1:02:42</itunes:duration>
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			<link>https://unicornmarketingco.ca/podcast-ep-16-radhika-graham/</link>
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			<itunes:subtitle>Radhika Graham, Wedding Planner and Founder of Rad Occasions</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>2</itunes:season>
			<itunes:episode>7</itunes:episode>
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			<description><![CDATA[<p>In this episode of the <a href="https://unicornmarketingco.ca/podcast?utm_source=Unicorn+Website&amp;utm_medium=Website+&amp;utm_campaign=MagicHour&amp;utm_id=MagicHour" rel="noopener noreferrer" target="_blank">Magic Hour podcast</a>, Hope interviews Radhika Graham, a wedding and event planner from Victoria, British Columbia. Radhika (Rad for short) shares her journey from planning her own wedding to starting Rad Occasions, discussing the creative and logistical challenges she faces, along with her advocacy for inclusivity in the wedding industry. The episode is filled with valuable advice for newly engaged couples and aspiring wedding planners, as well as engaging anecdotes from Radhika's experiences.</p><br><p><br></p><p><strong>Episode Highlights:</strong></p><ul><li>Discover how Rad transformed her life to prioritize fulfillment and gain valuable tips on living in the moment before chasing the next big goal.</li><li>Enjoy heartfelt stories from Rad Occasions about memorable client weddings.</li><li>Gain insights into the ongoing issues of racism, stereotypes, and prejudice in the wedding industry and find out how to make weddings inclusive for all couples and guests, including those with dietary restrictions or mobility issues, and ensuring a welcoming environment for everyone.</li><li>Get practical advice for newly engaged couples, including our host Hope! </li><li>Find out how Rad successfully balances motherhood, business, and keeping her inbox under control with her “mischief managed” approach.</li></ul><p><br></p><p><strong>Meet Our Magical Guest:</strong></p><p>Radhika began working in the wedding industry almost a decade ago and in 2015, she founded her own company which has been an amazing journey ever since. Her passion for creating intentional and sustainable events has evolved into a full-service company that Rad now runs with her team, including her husband, Rob. As a certified planner and a lifelong romantic, Rad prides herself on going the extra mile for the couples she works with – whether it’s folding 500+ paper cranes before a ceremony or running Olympic sprints in heels to save bouquets from stormy weather. Aside from planning weddings, she teaches with the Wedding Planner's Institute of Canada and is getting over her fear of public speaking by speaking in public, of course!</p><br><p><br></p><p><strong>This episode is brought to you by:</strong></p><p><a href="https://www.sarahmulder.com/" rel="noopener noreferrer" target="_blank">Sarah Mulder Jewelry</a>. Sarah designs "Jewelry for City Dwellers with Bohemian Hearts" and focuses on statement pieces that can be tailored down to pair with everyday looks. Use the code MAGICHOUR to get 15% off Sarah's incredible pieces!</p><p><a href="https://www.thecontractsmarket.com/?ref=unicorn_marketing_co_" rel="noopener noreferrer" target="_blank">The Contracts Market</a>. Get customizable, easy-to-use, contract templates and bundles from the&nbsp;<a href="https://www.thecontractsmarket.com/?ref=unicorn_marketing_co_" rel="noopener noreferrer" target="_blank">Contracts Market</a>&nbsp;today! <em>#affiliate </em></p><br><p><br></p><br><p><strong>About The Magic Hour Podcast:</strong></p><p>The&nbsp;<a href="https://unicornmarketingco.ca/podcast" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a>&nbsp;is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics. Tune in as Hope Mikal, CEO/Founder of&nbsp;<a href="https://www.unicornmarketingco.ca/" rel="noopener noreferrer" target="_blank">Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode of the <a href="https://unicornmarketingco.ca/podcast?utm_source=Unicorn+Website&amp;utm_medium=Website+&amp;utm_campaign=MagicHour&amp;utm_id=MagicHour" rel="noopener noreferrer" target="_blank">Magic Hour podcast</a>, Hope interviews Radhika Graham, a wedding and event planner from Victoria, British Columbia. Radhika (Rad for short) shares her journey from planning her own wedding to starting Rad Occasions, discussing the creative and logistical challenges she faces, along with her advocacy for inclusivity in the wedding industry. The episode is filled with valuable advice for newly engaged couples and aspiring wedding planners, as well as engaging anecdotes from Radhika's experiences.</p><br><p><br></p><p><strong>Episode Highlights:</strong></p><ul><li>Discover how Rad transformed her life to prioritize fulfillment and gain valuable tips on living in the moment before chasing the next big goal.</li><li>Enjoy heartfelt stories from Rad Occasions about memorable client weddings.</li><li>Gain insights into the ongoing issues of racism, stereotypes, and prejudice in the wedding industry and find out how to make weddings inclusive for all couples and guests, including those with dietary restrictions or mobility issues, and ensuring a welcoming environment for everyone.</li><li>Get practical advice for newly engaged couples, including our host Hope! </li><li>Find out how Rad successfully balances motherhood, business, and keeping her inbox under control with her “mischief managed” approach.</li></ul><p><br></p><p><strong>Meet Our Magical Guest:</strong></p><p>Radhika began working in the wedding industry almost a decade ago and in 2015, she founded her own company which has been an amazing journey ever since. Her passion for creating intentional and sustainable events has evolved into a full-service company that Rad now runs with her team, including her husband, Rob. As a certified planner and a lifelong romantic, Rad prides herself on going the extra mile for the couples she works with – whether it’s folding 500+ paper cranes before a ceremony or running Olympic sprints in heels to save bouquets from stormy weather. Aside from planning weddings, she teaches with the Wedding Planner's Institute of Canada and is getting over her fear of public speaking by speaking in public, of course!</p><br><p><br></p><p><strong>This episode is brought to you by:</strong></p><p><a href="https://www.sarahmulder.com/" rel="noopener noreferrer" target="_blank">Sarah Mulder Jewelry</a>. Sarah designs "Jewelry for City Dwellers with Bohemian Hearts" and focuses on statement pieces that can be tailored down to pair with everyday looks. Use the code MAGICHOUR to get 15% off Sarah's incredible pieces!</p><p><a href="https://www.thecontractsmarket.com/?ref=unicorn_marketing_co_" rel="noopener noreferrer" target="_blank">The Contracts Market</a>. Get customizable, easy-to-use, contract templates and bundles from the&nbsp;<a href="https://www.thecontractsmarket.com/?ref=unicorn_marketing_co_" rel="noopener noreferrer" target="_blank">Contracts Market</a>&nbsp;today! <em>#affiliate </em></p><br><p><br></p><br><p><strong>About The Magic Hour Podcast:</strong></p><p>The&nbsp;<a href="https://unicornmarketingco.ca/podcast" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a>&nbsp;is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics. Tune in as Hope Mikal, CEO/Founder of&nbsp;<a href="https://www.unicornmarketingco.ca/" rel="noopener noreferrer" target="_blank">Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>15: The Importance Of Building Community In The Creative Industry</title>
			<itunes:title>15: The Importance Of Building Community In The Creative Industry</itunes:title>
			<pubDate>Tue, 18 Jun 2024 19:52:25 GMT</pubDate>
			<itunes:duration>56:10</itunes:duration>
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			<link>https://unicornmarketingco.ca/podcast-ep-15-sachin-khona/</link>
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			<itunes:subtitle>Sachin Khona, Entrepreneur, Photographer and Founder of ARC Evolution and Host of the ARC Creative Podcast</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>2</itunes:season>
			<itunes:episode>6</itunes:episode>
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			<description><![CDATA[<p>In this episode of the <a href="https://unicornmarketingco.ca/podcast-ep-15-sachin-khona/" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a><a href="https://unicornmarketingco.ca/podcast-ep-14-jaime-bell/" rel="noopener noreferrer" target="_blank">,</a> Hope chats with Sachin Khona, wedding photographer, entrepreneur, and podcast host about his transition from the gray, corporate world of accounting to living a full time creative lifestyle. Harnessing his own anxiety and fears about his own work, Sachin first started ARC as an interview website, building meaningful connections with photographers he admired. Fast forward a few years, and ARC is now a podcast and a destination for photographers, as an educational conference right here in the Pacific Northwest. Tune into this episode for a low-key coaching pep talk on building boundaries, understanding work-life-harmony, and how to fuel your creative fire.</p><br><p><strong>Episode Highlights:</strong></p><ul><li>Forget the buzzword 'work life balance'. Sachin talks about work-life-harmony and how he deciphers all three deeply into his very core.</li><li>Learn how to make conscious choices and micro-actions will turn your huge, wild ideas into bite-size, manageable goals.</li><li>Hear a gentle reminder of centering your focus on your own business. <em>Just do it - it worked for Nike, after all. </em></li></ul><p><br></p><p><strong>Meet Our Magical Guest:</strong></p><p>Sachin Khona is a Vancouver-based documentary-style wedding photographer with roots in London. Photography is more than his profession; it is his passion and a reflection of his artistry. With a keen eye for composition and lighting, Sachin captures raw, human connections and timeless photographs. His journey began as a street photographer, honing his talent for seeing light in unique ways.&nbsp;Beyond photography, Sachin founded ARC, a thriving community for photographers with annual conferences, and is the host of <a href="https://open.spotify.com/show/7dS1kYHorgon4k5TQofgs8?si=ca82dc0d23114ef5" rel="noopener noreferrer" target="_blank">The Arc Creative Podcast</a>. His genuine and approachable nature fosters connections within the photography community.</p><br><p><br></p><p><strong>This episode is brought to you by:</strong></p><br><p>Our very own Magical Shop. Download digital products to make your marketing a little more sparkly. <a href="https://unicornmarketingco.ca/shop" rel="noopener noreferrer" target="_blank">Get started!</a></p><p>Are you ready to unlock your superpower, attract clients, and build the confidence to develop your reputation as a global industry leader?! Get your copy of Lilian's nonfiction public relations book <a href="https://inretrospectwritingservices.com/books/" rel="noopener noreferrer" target="_blank"><u>The Powerful Publicity Prescription</u></a></p><p>The Contracts Market. Get customizable, easy-to-use, contract templates and bundles from the&nbsp;<a href="https://www.thecontractsmarket.com/?ref=unicorn_marketing_co_" rel="noopener noreferrer" target="_blank">Contracts Market</a>&nbsp;today! <em>#affiliate </em></p><br><p><br></p><p><strong>About The Magic Hour Podcast:</strong></p><p>The&nbsp;<a href="https://unicornmarketingco.ca/podcast" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a>&nbsp;is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics. Tune in as Hope Mikal, CEO/Founder of&nbsp;<a href="https://www.unicornmarketingco.ca/" rel="noopener noreferrer" target="_blank">Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode of the <a href="https://unicornmarketingco.ca/podcast-ep-15-sachin-khona/" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a><a href="https://unicornmarketingco.ca/podcast-ep-14-jaime-bell/" rel="noopener noreferrer" target="_blank">,</a> Hope chats with Sachin Khona, wedding photographer, entrepreneur, and podcast host about his transition from the gray, corporate world of accounting to living a full time creative lifestyle. Harnessing his own anxiety and fears about his own work, Sachin first started ARC as an interview website, building meaningful connections with photographers he admired. Fast forward a few years, and ARC is now a podcast and a destination for photographers, as an educational conference right here in the Pacific Northwest. Tune into this episode for a low-key coaching pep talk on building boundaries, understanding work-life-harmony, and how to fuel your creative fire.</p><br><p><strong>Episode Highlights:</strong></p><ul><li>Forget the buzzword 'work life balance'. Sachin talks about work-life-harmony and how he deciphers all three deeply into his very core.</li><li>Learn how to make conscious choices and micro-actions will turn your huge, wild ideas into bite-size, manageable goals.</li><li>Hear a gentle reminder of centering your focus on your own business. <em>Just do it - it worked for Nike, after all. </em></li></ul><p><br></p><p><strong>Meet Our Magical Guest:</strong></p><p>Sachin Khona is a Vancouver-based documentary-style wedding photographer with roots in London. Photography is more than his profession; it is his passion and a reflection of his artistry. With a keen eye for composition and lighting, Sachin captures raw, human connections and timeless photographs. His journey began as a street photographer, honing his talent for seeing light in unique ways.&nbsp;Beyond photography, Sachin founded ARC, a thriving community for photographers with annual conferences, and is the host of <a href="https://open.spotify.com/show/7dS1kYHorgon4k5TQofgs8?si=ca82dc0d23114ef5" rel="noopener noreferrer" target="_blank">The Arc Creative Podcast</a>. His genuine and approachable nature fosters connections within the photography community.</p><br><p><br></p><p><strong>This episode is brought to you by:</strong></p><br><p>Our very own Magical Shop. Download digital products to make your marketing a little more sparkly. <a href="https://unicornmarketingco.ca/shop" rel="noopener noreferrer" target="_blank">Get started!</a></p><p>Are you ready to unlock your superpower, attract clients, and build the confidence to develop your reputation as a global industry leader?! Get your copy of Lilian's nonfiction public relations book <a href="https://inretrospectwritingservices.com/books/" rel="noopener noreferrer" target="_blank"><u>The Powerful Publicity Prescription</u></a></p><p>The Contracts Market. Get customizable, easy-to-use, contract templates and bundles from the&nbsp;<a href="https://www.thecontractsmarket.com/?ref=unicorn_marketing_co_" rel="noopener noreferrer" target="_blank">Contracts Market</a>&nbsp;today! <em>#affiliate </em></p><br><p><br></p><p><strong>About The Magic Hour Podcast:</strong></p><p>The&nbsp;<a href="https://unicornmarketingco.ca/podcast" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a>&nbsp;is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics. Tune in as Hope Mikal, CEO/Founder of&nbsp;<a href="https://www.unicornmarketingco.ca/" rel="noopener noreferrer" target="_blank">Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>14: Once You Start Using Lawyer-drafted Contracts, You Become More Confident in Your Ability to Grow Your Business</title>
			<itunes:title>14: Once You Start Using Lawyer-drafted Contracts, You Become More Confident in Your Ability to Grow Your Business</itunes:title>
			<pubDate>Fri, 24 May 2024 17:23:55 GMT</pubDate>
			<itunes:duration>55:51</itunes:duration>
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			<link>https://unicornmarketingco.ca/podcast-ep-14-jaime-bell/</link>
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			<itunes:subtitle>Jaime Bell, Lawyer and Founder of The Contracts Market</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>2</itunes:season>
			<itunes:episode>4</itunes:episode>
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			<description><![CDATA[<p>In this episode of the <a href="https://unicornmarketingco.ca/podcast-ep-14-jaime-bell/" rel="noopener noreferrer" target="_blank">Magic Hour Podcast,</a> Hope talks with Jaime Bell, Founder of <a href="https://www.thecontractsmarket.com/?ref=unicorn_marketing_co_" rel="noopener noreferrer" target="_blank">Contracts Market</a>, all about&nbsp;the importance of using lawyer approved contracts to protect your business.&nbsp;Find out why you can't be capturing emails without a Privacy Policy or Terms of Conditions listed on your website. Jaime shares how she harnesses her ADHD to work different times of the day, maximizing her deep focus and her moments of creative magic…and OH so much more!&nbsp;</p><br><p><em>“I truly believe - because I’ve seen it happen - that once you start using lawyer-drafted contracts you become more confident in your ability to grow your business.”</em> – Jaime Bell</p><br><p><strong>Episode Highlights:</strong></p><ul><li>Hear how Jaime transitioned from law into founding her own company, and the balance she struggles with providing formal services as a business lawyer to operating her creative side through the Contracts Market</li><li>Listen to Jaime's advice on setting clear boundaries with clients, through you guessed it - <em>contracts! </em></li><li>Get the details on why you need a Privacy Policy before capturing emails, and the importance of obtaining consent for email lists</li><li>Let's discover the balance of deep work versus creative work with a side of deconstructing the term 'passive income'</li></ul><p><br></p><p><strong>Meet Our Magical Guest:</strong></p><p>After working as a Canadian business lawyer for almost a decade, Jamie realized there was a serious gap in the market.&nbsp;On the one hand, she saw entrepreneurs DIY’ing their contracts or worse, not using contracts at all. On the other hand, she saw business owners spending thousands of dollars on custom contracts by lawyers who didn’t really understand the nuances of their niche or online businesses. Jamie knew legally protecting a business didn’t have to be so complicated or expensive…So she rolled up her sleeves and got to work. From Day 1, Jamie’s purpose has been to make great contracts accessible to business owners.</p><br><p><br></p><p><strong>This episode is brought to you by:</strong></p><br><p>Our very own Magical Shop. Download digital products to make your marketing a little more sparkly. <a href="https://unicornmarketingco.ca/shop" rel="noopener noreferrer" target="_blank">Get started!</a></p><p>The Contracts Market. Get customizable, easy-to-use, contract templates and bundles from the&nbsp;<a href="https://www.thecontractsmarket.com/?ref=unicorn_marketing_co_" rel="noopener noreferrer" target="_blank">Contracts Market</a>&nbsp;today! <em>#affiliate </em></p><br><p><br></p><br><p><strong>About The Magic Hour Podcast:</strong></p><p>The&nbsp;<a href="https://unicornmarketingco.ca/podcast" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a>&nbsp;is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics. Tune in as Hope Mikal, CEO/Founder of&nbsp;<a href="https://www.unicornmarketingco.ca/" rel="noopener noreferrer" target="_blank">Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode of the <a href="https://unicornmarketingco.ca/podcast-ep-14-jaime-bell/" rel="noopener noreferrer" target="_blank">Magic Hour Podcast,</a> Hope talks with Jaime Bell, Founder of <a href="https://www.thecontractsmarket.com/?ref=unicorn_marketing_co_" rel="noopener noreferrer" target="_blank">Contracts Market</a>, all about&nbsp;the importance of using lawyer approved contracts to protect your business.&nbsp;Find out why you can't be capturing emails without a Privacy Policy or Terms of Conditions listed on your website. Jaime shares how she harnesses her ADHD to work different times of the day, maximizing her deep focus and her moments of creative magic…and OH so much more!&nbsp;</p><br><p><em>“I truly believe - because I’ve seen it happen - that once you start using lawyer-drafted contracts you become more confident in your ability to grow your business.”</em> – Jaime Bell</p><br><p><strong>Episode Highlights:</strong></p><ul><li>Hear how Jaime transitioned from law into founding her own company, and the balance she struggles with providing formal services as a business lawyer to operating her creative side through the Contracts Market</li><li>Listen to Jaime's advice on setting clear boundaries with clients, through you guessed it - <em>contracts! </em></li><li>Get the details on why you need a Privacy Policy before capturing emails, and the importance of obtaining consent for email lists</li><li>Let's discover the balance of deep work versus creative work with a side of deconstructing the term 'passive income'</li></ul><p><br></p><p><strong>Meet Our Magical Guest:</strong></p><p>After working as a Canadian business lawyer for almost a decade, Jamie realized there was a serious gap in the market.&nbsp;On the one hand, she saw entrepreneurs DIY’ing their contracts or worse, not using contracts at all. On the other hand, she saw business owners spending thousands of dollars on custom contracts by lawyers who didn’t really understand the nuances of their niche or online businesses. Jamie knew legally protecting a business didn’t have to be so complicated or expensive…So she rolled up her sleeves and got to work. From Day 1, Jamie’s purpose has been to make great contracts accessible to business owners.</p><br><p><br></p><p><strong>This episode is brought to you by:</strong></p><br><p>Our very own Magical Shop. Download digital products to make your marketing a little more sparkly. <a href="https://unicornmarketingco.ca/shop" rel="noopener noreferrer" target="_blank">Get started!</a></p><p>The Contracts Market. Get customizable, easy-to-use, contract templates and bundles from the&nbsp;<a href="https://www.thecontractsmarket.com/?ref=unicorn_marketing_co_" rel="noopener noreferrer" target="_blank">Contracts Market</a>&nbsp;today! <em>#affiliate </em></p><br><p><br></p><br><p><strong>About The Magic Hour Podcast:</strong></p><p>The&nbsp;<a href="https://unicornmarketingco.ca/podcast" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a>&nbsp;is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics. Tune in as Hope Mikal, CEO/Founder of&nbsp;<a href="https://www.unicornmarketingco.ca/" rel="noopener noreferrer" target="_blank">Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>13: Be The Best Version Of Yourself, Not Only For Yourself, But Everyone Around You</title>
			<itunes:title>13: Be The Best Version Of Yourself, Not Only For Yourself, But Everyone Around You</itunes:title>
			<pubDate>Mon, 22 Apr 2024 22:48:42 GMT</pubDate>
			<itunes:duration>52:06</itunes:duration>
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			<link>https://unicornmarketingco.ca/magic-hour-podcast-ep-13-kelly-turner/</link>
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			<itunes:subtitle>Kelly Turner, Serial Entrepreneur, CEO of DEEW, Fall for Local and KiidKiids</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>2</itunes:season>
			<itunes:episode>3</itunes:episode>
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			<description><![CDATA[<p>In this episode of the <a href="https://unicornmarketingco.ca/magic-hour-podcast-ep-13-kelly-turner/" rel="noopener noreferrer" target="_blank">Magic Hour Podcast,</a> say HIGH to Kelly Turner, serial entrepreneur <em>(DEEW, Fall For Local and more!) </em>and proud mama based in Squamish, British Columbia.</p><br><p><strong>Episode Highlights:</strong></p><ul><li>Hear how Kelly turned an empty jar with a drafted product label into selling out at Urban Outfitters and Indigo</li><li>The one piece of advice Kelly has for business owners now that she's a proud mama</li><li>Why Kelly chooses to be a hands off entrepreneur and where she focuses her precious time in her business and life</li><li>Her inspiration behind her next big project - <em>coming soon! </em></li></ul><p><br></p><br><p><strong>Meet Our Magical Guest:</strong></p><p>Kelly Turner is a serial entrepreneur and local rainmaker. Her first venture, Fall For Local Markets, grew from an annual pop-up market for local entrepreneurs in 2013 to quarterly markets. Being highly curious, she established the Deew (weed spelled backwards) brand to align cannabis with the lifestyle of the modern person. Kelly’s currency is success through brand development and enrichment, business enablement and end to end execution. Her ability to bootstrap and build connections with her consumers have been instrumental to her success. Inspired by her son, Kelly is currently working on a superfood kid snack brand.</p><br><p><br></p><br><p><strong>This episode is brought to you by:</strong></p><p>Special thank you to our episode sponsor, <a href="https://www.lanabetty.com/" rel="noopener noreferrer" target="_blank">Lana Betty!</a> Use our special code MAGICHOUR for 20% off site wide until May 31st, 2024. *Excludes 14k gold pieces and custom design work.</p><br><p><br></p><br><p><strong>About The Magic Hour Podcast:</strong></p><p>The&nbsp;<a href="https://unicornmarketingco.ca/podcast" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a>&nbsp;is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.</p><p>Tune in as Hope Mikal, CEO/Founder of&nbsp;<a href="https://www.unicornmarketingco.ca/" rel="noopener noreferrer" target="_blank">Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode of the <a href="https://unicornmarketingco.ca/magic-hour-podcast-ep-13-kelly-turner/" rel="noopener noreferrer" target="_blank">Magic Hour Podcast,</a> say HIGH to Kelly Turner, serial entrepreneur <em>(DEEW, Fall For Local and more!) </em>and proud mama based in Squamish, British Columbia.</p><br><p><strong>Episode Highlights:</strong></p><ul><li>Hear how Kelly turned an empty jar with a drafted product label into selling out at Urban Outfitters and Indigo</li><li>The one piece of advice Kelly has for business owners now that she's a proud mama</li><li>Why Kelly chooses to be a hands off entrepreneur and where she focuses her precious time in her business and life</li><li>Her inspiration behind her next big project - <em>coming soon! </em></li></ul><p><br></p><br><p><strong>Meet Our Magical Guest:</strong></p><p>Kelly Turner is a serial entrepreneur and local rainmaker. Her first venture, Fall For Local Markets, grew from an annual pop-up market for local entrepreneurs in 2013 to quarterly markets. Being highly curious, she established the Deew (weed spelled backwards) brand to align cannabis with the lifestyle of the modern person. Kelly’s currency is success through brand development and enrichment, business enablement and end to end execution. Her ability to bootstrap and build connections with her consumers have been instrumental to her success. Inspired by her son, Kelly is currently working on a superfood kid snack brand.</p><br><p><br></p><br><p><strong>This episode is brought to you by:</strong></p><p>Special thank you to our episode sponsor, <a href="https://www.lanabetty.com/" rel="noopener noreferrer" target="_blank">Lana Betty!</a> Use our special code MAGICHOUR for 20% off site wide until May 31st, 2024. *Excludes 14k gold pieces and custom design work.</p><br><p><br></p><br><p><strong>About The Magic Hour Podcast:</strong></p><p>The&nbsp;<a href="https://unicornmarketingco.ca/podcast" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a>&nbsp;is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.</p><p>Tune in as Hope Mikal, CEO/Founder of&nbsp;<a href="https://www.unicornmarketingco.ca/" rel="noopener noreferrer" target="_blank">Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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		<item>
			<title><![CDATA[12: The Trials and Triumphs of Starting Up a Tech Company From A Marketer's Lens]]></title>
			<itunes:title><![CDATA[12: The Trials and Triumphs of Starting Up a Tech Company From A Marketer's Lens]]></itunes:title>
			<pubDate>Sat, 30 Mar 2024 19:44:26 GMT</pubDate>
			<itunes:duration>1:01:54</itunes:duration>
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			<link>https://unicornmarketingco.ca/podcast-ep-12-josie-piper/</link>
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			<itunes:subtitle>Josie Piper, CEO + Founder of Fickl App</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>2</itunes:season>
			<itunes:episode>3</itunes:episode>
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			<description><![CDATA[<p>In this episode of the <a href="https://unicornmarketingco.ca/podcast-ep-10-miranda-sam/" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a>, say hey to Josie Piper of Fickl Marketing.</p><br><p><strong>Episode Highlights:</strong></p><ul><li>Hear about the trials and triumphs of starting up a tech company from a marketer's lens</li><li>Find out what designer empathy is, and how to use design thinking in all areas of your business</li><li>Discover Josie's experience in designing a product that is constantly evolving and shifting</li><li>Feel how addicting it is to be an entrepreneur, to feel the excitement of behind the scenes, and ride the highs and lows of owning a business</li><li>Find out which top true crime podcast both Josie and Hope are obsessed with - <em>can you guess which one?&nbsp;</em></li></ul><p><br></p><p><strong>Meet Our Magical Guest:</strong></p><p>At the heart of Fickl App is the founder, Josie, whose origin story has profoundly influenced her dedication to supporting micro-enterprises. Growing up in a small local business built by her mother, Josie witnessed first-hand the incredible passion and hard work that goes into running a micro-enterprise. From organizing tax receipts to hand-delivering flyers across her hometown, her early exposure to this entrepreneurial, "get-stuck-in" spirit left a lasting impression, instilling in her a deep love and appreciation for these small businesses that bring so much character and value to their communities. With the support of her husband, friends and family, Josie has been able to build Fickl from the ground up since early 2021.</p><br><p><strong>This episode is brought to you by:</strong></p><p>Special thank you to our episode sponsors,&nbsp;<a href="https://www.ficklmarketing.com/" rel="noopener noreferrer" target="_blank">Fickl App</a> and <a href="https://www.sarahmulder.com/" rel="noopener noreferrer" target="_blank">Sarah Mulder Jewelry</a>. Fickl is the go to ap for social media scheduling, email marketing, blogging and print marketing management - all in one tool built for small business owners. <a href="https://www.ficklmarketing.com/" rel="noopener noreferrer" target="_blank"><u>Start your free trial today!</u></a> Sarah designs "Jewelry for City Dwellers with Bohemian Hearts" and focuses on statement pieces that can be tailored down to pair with everyday looks. Use the code <a href="www.sarahmulder.com" rel="noopener noreferrer" target="_blank">MAGICHOUR</a> to get 15% off Sarah's incredible pieces!</p><br><p><strong>About The Magic Hour Podcast:</strong></p><p>The&nbsp;<a href="https://unicornmarketingco.ca/podcast" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a>&nbsp;is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.</p><p>Tune in as Hope Mikal, CEO/Founder of&nbsp;<a href="https://www.unicornmarketingco.ca/" rel="noopener noreferrer" target="_blank">Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode of the <a href="https://unicornmarketingco.ca/podcast-ep-10-miranda-sam/" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a>, say hey to Josie Piper of Fickl Marketing.</p><br><p><strong>Episode Highlights:</strong></p><ul><li>Hear about the trials and triumphs of starting up a tech company from a marketer's lens</li><li>Find out what designer empathy is, and how to use design thinking in all areas of your business</li><li>Discover Josie's experience in designing a product that is constantly evolving and shifting</li><li>Feel how addicting it is to be an entrepreneur, to feel the excitement of behind the scenes, and ride the highs and lows of owning a business</li><li>Find out which top true crime podcast both Josie and Hope are obsessed with - <em>can you guess which one?&nbsp;</em></li></ul><p><br></p><p><strong>Meet Our Magical Guest:</strong></p><p>At the heart of Fickl App is the founder, Josie, whose origin story has profoundly influenced her dedication to supporting micro-enterprises. Growing up in a small local business built by her mother, Josie witnessed first-hand the incredible passion and hard work that goes into running a micro-enterprise. From organizing tax receipts to hand-delivering flyers across her hometown, her early exposure to this entrepreneurial, "get-stuck-in" spirit left a lasting impression, instilling in her a deep love and appreciation for these small businesses that bring so much character and value to their communities. With the support of her husband, friends and family, Josie has been able to build Fickl from the ground up since early 2021.</p><br><p><strong>This episode is brought to you by:</strong></p><p>Special thank you to our episode sponsors,&nbsp;<a href="https://www.ficklmarketing.com/" rel="noopener noreferrer" target="_blank">Fickl App</a> and <a href="https://www.sarahmulder.com/" rel="noopener noreferrer" target="_blank">Sarah Mulder Jewelry</a>. Fickl is the go to ap for social media scheduling, email marketing, blogging and print marketing management - all in one tool built for small business owners. <a href="https://www.ficklmarketing.com/" rel="noopener noreferrer" target="_blank"><u>Start your free trial today!</u></a> Sarah designs "Jewelry for City Dwellers with Bohemian Hearts" and focuses on statement pieces that can be tailored down to pair with everyday looks. Use the code <a href="www.sarahmulder.com" rel="noopener noreferrer" target="_blank">MAGICHOUR</a> to get 15% off Sarah's incredible pieces!</p><br><p><strong>About The Magic Hour Podcast:</strong></p><p>The&nbsp;<a href="https://unicornmarketingco.ca/podcast" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a>&nbsp;is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.</p><p>Tune in as Hope Mikal, CEO/Founder of&nbsp;<a href="https://www.unicornmarketingco.ca/" rel="noopener noreferrer" target="_blank">Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>11: Creating Harmony Through Inclusive Design</title>
			<itunes:title>11: Creating Harmony Through Inclusive Design</itunes:title>
			<pubDate>Wed, 21 Feb 2024 20:17:25 GMT</pubDate>
			<itunes:duration>59:07</itunes:duration>
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			<link>https://unicornmarketingco.ca/podcast-ep-11-sid-baar/</link>
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			<itunes:subtitle>Sid Baar, Entrepreneur and CEO of Say Hey Studio</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>2</itunes:season>
			<itunes:episode>2</itunes:episode>
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			<description><![CDATA[<p>In this episode of the <a href="https://unicornmarketingco.ca/podcast-ep-10-miranda-sam/" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a>, say hi to Sid Baar, the founder of Say Hey Studio. Learn about the journey of founding their design business, how design has evolved and changed, and how they get to travel and live in Mexico while working. Sid champions women and queer people, and they work towards making a positive difference in our world.</p><br><p><strong>Episode Highlights:</strong></p><ul><li>Learn how Sid started in the tech industry and why they started their own business working with women and like-minded creatives.</li><li>Find out what Sid loves most about design and the book that helps them unlock their creativity.</li><li>Discover what it is like being a digital nomad.</li><li>Learn what it's like to live and work with a chronic illness.</li></ul><p><br></p><p><strong>Meet Our Magical Guest:</strong></p><p>Sid Baar (they/them) is a queer project manager, business owner, and artist originally from the Maritimes. Passionate about accessible and inclusive design, they strive to help brands simplify complex marketing and design problems. Their 10 years of experience in the marketing industry has instilled big-picture, strategic thinking while honouring the details. Their biz, Say Hey Studio is a creative design agency that helps brands tell stories through bold visuals and thoughtful design.</p><br><p>In their spare time, they’re camping with their dog Teddy, reading multiple books at once and finding ways to connect with their community.&nbsp;Sid lives and works on the traditional territory of the Kanien’kehà:ka, a place which has long served as a site of meeting and exchange amongst many First Nations including the Kanien’kehá:ka of the Haudenosaunee Confederacy, Huron/Wendat, Abenaki, and Anishinaabeg.</p><br><p><strong>This episode is brought to you by:</strong></p><p>Special thank you to our episode sponsors,&nbsp;<a href="https://esmereldashop.com/" rel="noopener noreferrer" target="_blank">Esmerelda</a> and <a href="https://www.sarahmulder.com/" rel="noopener noreferrer" target="_blank">Sarah Mulder Jewelry</a>. Vibe just right with Esmerelda’s high-end erotic toys. Whether it’s your first toy or your 100th, you will find one that’ll get the job done. Use the code MAGICHOUR to get 15% off Esmerelda toys! Sarah designs "Jewelry for City Dwellers with Bohemian Hearts" and focuses on statement pieces that can be tailored down to pair with everyday looks. Use the code MAGICHOUR to get 15% off Sarah's incredible pieces!</p><br><p><strong>About The Magic Hour Podcast:</strong></p><p>The&nbsp;<a href="https://unicornmarketingco.ca/podcast" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a>&nbsp;is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.</p><p>Tune in as Hope Mikal, CEO/Founder of&nbsp;<a href="https://www.unicornmarketingco.ca/" rel="noopener noreferrer" target="_blank">Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode of the <a href="https://unicornmarketingco.ca/podcast-ep-10-miranda-sam/" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a>, say hi to Sid Baar, the founder of Say Hey Studio. Learn about the journey of founding their design business, how design has evolved and changed, and how they get to travel and live in Mexico while working. Sid champions women and queer people, and they work towards making a positive difference in our world.</p><br><p><strong>Episode Highlights:</strong></p><ul><li>Learn how Sid started in the tech industry and why they started their own business working with women and like-minded creatives.</li><li>Find out what Sid loves most about design and the book that helps them unlock their creativity.</li><li>Discover what it is like being a digital nomad.</li><li>Learn what it's like to live and work with a chronic illness.</li></ul><p><br></p><p><strong>Meet Our Magical Guest:</strong></p><p>Sid Baar (they/them) is a queer project manager, business owner, and artist originally from the Maritimes. Passionate about accessible and inclusive design, they strive to help brands simplify complex marketing and design problems. Their 10 years of experience in the marketing industry has instilled big-picture, strategic thinking while honouring the details. Their biz, Say Hey Studio is a creative design agency that helps brands tell stories through bold visuals and thoughtful design.</p><br><p>In their spare time, they’re camping with their dog Teddy, reading multiple books at once and finding ways to connect with their community.&nbsp;Sid lives and works on the traditional territory of the Kanien’kehà:ka, a place which has long served as a site of meeting and exchange amongst many First Nations including the Kanien’kehá:ka of the Haudenosaunee Confederacy, Huron/Wendat, Abenaki, and Anishinaabeg.</p><br><p><strong>This episode is brought to you by:</strong></p><p>Special thank you to our episode sponsors,&nbsp;<a href="https://esmereldashop.com/" rel="noopener noreferrer" target="_blank">Esmerelda</a> and <a href="https://www.sarahmulder.com/" rel="noopener noreferrer" target="_blank">Sarah Mulder Jewelry</a>. Vibe just right with Esmerelda’s high-end erotic toys. Whether it’s your first toy or your 100th, you will find one that’ll get the job done. Use the code MAGICHOUR to get 15% off Esmerelda toys! Sarah designs "Jewelry for City Dwellers with Bohemian Hearts" and focuses on statement pieces that can be tailored down to pair with everyday looks. Use the code MAGICHOUR to get 15% off Sarah's incredible pieces!</p><br><p><strong>About The Magic Hour Podcast:</strong></p><p>The&nbsp;<a href="https://unicornmarketingco.ca/podcast" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a>&nbsp;is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.</p><p>Tune in as Hope Mikal, CEO/Founder of&nbsp;<a href="https://www.unicornmarketingco.ca/" rel="noopener noreferrer" target="_blank">Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>10: Braving The Fashion Industry, Shortlisted Breaks Barriers In Height Inclusivity</title>
			<itunes:title>10: Braving The Fashion Industry, Shortlisted Breaks Barriers In Height Inclusivity</itunes:title>
			<pubDate>Wed, 07 Feb 2024 04:14:32 GMT</pubDate>
			<itunes:duration>1:00:45</itunes:duration>
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			<link>https://unicornmarketingco.ca/podcast-ep-10-miranda-sam/</link>
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			<itunes:subtitle>Miranda Sam, Founder of Shortlisted</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>2</itunes:season>
			<itunes:episode>1</itunes:episode>
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			<description><![CDATA[<p>In this episode of the <a href="https://unicornmarketingco.ca/podcast-ep-10-miranda-sam/" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a>, find out how Miranda Sam, the founder of the clothing brand, SHORTLISTED. Hear all about height tax, shopping your own closet, and what actually is closet sustainability. Miranda's mission is all about elevating the playing field for petites by reducing their mental load.&nbsp;</p><br><p><strong>Episode Highlights:</strong></p><ul><li>Learn what height inclusivity is and why the media isn't talking about it.</li><li>Find out why Miranda learned how to sew to help her business.</li><li>Learn all about how Miranda's experience in the marketing industry affected this journey into creating a fashion brand.</li></ul><p><br></p><p><strong>Meet Our Magical Guest:</strong></p><p>Miranda Sam is the 5’1 founder of SHORTLISTED, a clothing brand for short women who are short on time. Her mission is to elevate the playing field for petites by reducing their mental load. For example, to limit spending extra time + money on alterations, and online returns because brands don’t share inseam length, not producing with dry-clean only fabrics and more.</p><p>SHORTLISTED aims to do that through 3 ways: petite fit, practical functionality, and removing the daily burden of, "What should I wear today?" through coordinated sets and capsule collections.&nbsp;Miranda’s worked as a Fashion Marketer, Retail Manager, and Fashion Journalist. Now she’s proud to be a marketer turned Small Business Owner who gave birth to two beautiful daughters while building the brand.</p><br><p><strong>This episode is brought to you by:</strong></p><p>Special thank you to our episode sponsor,&nbsp;<a href="https://esmereldashop.com/" rel="noopener noreferrer" target="_blank">Esmerelda</a>! Vibe just right with Esmerelda’s high-end erotic toys. Whether it’s your first toy or your 100th, you will find one that’ll get the job done. Use the code MAGICHOUR to get 15% off Esmerelda toys!</p><br><p><strong>About The Magic Hour Podcast:</strong></p><p>The&nbsp;<a href="https://unicornmarketingco.ca/podcast" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a>&nbsp;is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.</p><p>Tune in as Hope Mikal, CEO/Founder of&nbsp;<a href="https://www.unicornmarketingco.ca/" rel="noopener noreferrer" target="_blank">Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p>In this episode of the <a href="https://unicornmarketingco.ca/podcast-ep-10-miranda-sam/" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a>, find out how Miranda Sam, the founder of the clothing brand, SHORTLISTED. Hear all about height tax, shopping your own closet, and what actually is closet sustainability. Miranda's mission is all about elevating the playing field for petites by reducing their mental load.&nbsp;</p><br><p><strong>Episode Highlights:</strong></p><ul><li>Learn what height inclusivity is and why the media isn't talking about it.</li><li>Find out why Miranda learned how to sew to help her business.</li><li>Learn all about how Miranda's experience in the marketing industry affected this journey into creating a fashion brand.</li></ul><p><br></p><p><strong>Meet Our Magical Guest:</strong></p><p>Miranda Sam is the 5’1 founder of SHORTLISTED, a clothing brand for short women who are short on time. Her mission is to elevate the playing field for petites by reducing their mental load. For example, to limit spending extra time + money on alterations, and online returns because brands don’t share inseam length, not producing with dry-clean only fabrics and more.</p><p>SHORTLISTED aims to do that through 3 ways: petite fit, practical functionality, and removing the daily burden of, "What should I wear today?" through coordinated sets and capsule collections.&nbsp;Miranda’s worked as a Fashion Marketer, Retail Manager, and Fashion Journalist. Now she’s proud to be a marketer turned Small Business Owner who gave birth to two beautiful daughters while building the brand.</p><br><p><strong>This episode is brought to you by:</strong></p><p>Special thank you to our episode sponsor,&nbsp;<a href="https://esmereldashop.com/" rel="noopener noreferrer" target="_blank">Esmerelda</a>! Vibe just right with Esmerelda’s high-end erotic toys. Whether it’s your first toy or your 100th, you will find one that’ll get the job done. Use the code MAGICHOUR to get 15% off Esmerelda toys!</p><br><p><strong>About The Magic Hour Podcast:</strong></p><p>The&nbsp;<a href="https://unicornmarketingco.ca/podcast" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a>&nbsp;is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.</p><p>Tune in as Hope Mikal, CEO/Founder of&nbsp;<a href="https://www.unicornmarketingco.ca/" rel="noopener noreferrer" target="_blank">Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
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			<title><![CDATA[9: Supporting Local Isn't Just Nice To Do, It's Necessary ]]></title>
			<itunes:title><![CDATA[9: Supporting Local Isn't Just Nice To Do, It's Necessary ]]></itunes:title>
			<pubDate>Sat, 11 Nov 2023 08:00:00 GMT</pubDate>
			<itunes:duration>53:07</itunes:duration>
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			<link>https://unicornmarketingco.ca/podcast-ep-9-kathleen-king/</link>
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			<acast:showId>6584b732c123af0017435277</acast:showId>
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			<itunes:subtitle>Kathleen King, Founder of BC Shop Local Initiative and the Greater Vancouver Food Truck Festival</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>9</itunes:episode>
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			<description><![CDATA[<p><b>About This Episode:</b><br/><br/>In this episode of the Magic Hour Podcast, find out all about Kathleen King and her interesting businesses including owning and operating food trucks across Canada, running the Greater Vancouver Food Truck Festival - and BC Shop Local. The BC Shop Local initiative is an amazing hub for small and local business owners to get together, communicate, and hype each other up!</p><p><br/><b>Episode Highlights:</b></p><ul><li>Why Kat&apos;s perspective on why supporting local is EVERYTHING</li><li>Learn about all of the amazing initiatives under the BC Shop Local umbrella and how they benefit small businesses</li><li>Start your holiday shopping with BC Shop Local&apos;s Gift Guide... NOW LIVE!!! </li></ul><p><br/><b>Meet Our Magical Guest:<br/><br/></b>Kat King, the founder of BC Shop Local, hails from Edmonton but found her calling in Vancouver after moving at 19. She’s a KPU grad with a degree in HR Management and has a real passion for community and collaboration. Kat’s life is a blend of entrepreneurial drive and family adventures with her husband and two kids. She started BC Shop Local with a simple but powerful idea: small businesses thrive when they work together. For Kathleen, it’s all about creating a space where local entrepreneurs can shine and support each other, proving that collaboration truly does triumph over competition.<br/><br/></p><p><b>About The Magic Hour Podcast:<br/></b><br/>The <a href='https://unicornmarketingco.ca/podcast'>Magic Hour Podcast</a> is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.<br/><br/>Tune in as Hope Mikal, CEO/Founder of <a href='https://www.unicornmarketingco.ca/'>Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p><b>About This Episode:</b><br/><br/>In this episode of the Magic Hour Podcast, find out all about Kathleen King and her interesting businesses including owning and operating food trucks across Canada, running the Greater Vancouver Food Truck Festival - and BC Shop Local. The BC Shop Local initiative is an amazing hub for small and local business owners to get together, communicate, and hype each other up!</p><p><br/><b>Episode Highlights:</b></p><ul><li>Why Kat&apos;s perspective on why supporting local is EVERYTHING</li><li>Learn about all of the amazing initiatives under the BC Shop Local umbrella and how they benefit small businesses</li><li>Start your holiday shopping with BC Shop Local&apos;s Gift Guide... NOW LIVE!!! </li></ul><p><br/><b>Meet Our Magical Guest:<br/><br/></b>Kat King, the founder of BC Shop Local, hails from Edmonton but found her calling in Vancouver after moving at 19. She’s a KPU grad with a degree in HR Management and has a real passion for community and collaboration. Kat’s life is a blend of entrepreneurial drive and family adventures with her husband and two kids. She started BC Shop Local with a simple but powerful idea: small businesses thrive when they work together. For Kathleen, it’s all about creating a space where local entrepreneurs can shine and support each other, proving that collaboration truly does triumph over competition.<br/><br/></p><p><b>About The Magic Hour Podcast:<br/></b><br/>The <a href='https://unicornmarketingco.ca/podcast'>Magic Hour Podcast</a> is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.<br/><br/>Tune in as Hope Mikal, CEO/Founder of <a href='https://www.unicornmarketingco.ca/'>Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>8: Leveraging Social Media to Make Mental Health Support More Accessible</title>
			<itunes:title>8: Leveraging Social Media to Make Mental Health Support More Accessible</itunes:title>
			<pubDate>Tue, 31 Oct 2023 16:00:00 GMT</pubDate>
			<itunes:duration>46:14</itunes:duration>
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			<link>https://unicornmarketingco.ca/podcast-ep-8-cecile-tucker/</link>
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			<itunes:subtitle>Cecile Tucker, Founder and Clinical Counsellor at Well Mind Counselling </itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>8</itunes:episode>
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			<description><![CDATA[<p><b>About This Episode: </b><br/><br/>In this episode of the Magic Hour Podcast, find out all about Cecile Tucker and her journey of becoming a counsellor. Cecile talks about how she thinks social media can be a positive and helpful tool in counselling and how her account gained traction.</p><p><br/><b>Episode Highlights:</b></p><ul><li>Learn how Cecile developed her passion for counselling</li><li>What trauma really looks and how it is different for every person</li><li>How Cecile was able to create a space for sharing mental health tips and information on social media</li></ul><p><br/><b>Meet Our Magical Guest: </b><br/><br/>Cecile is a small business owner, counsellor, counselling supervisor, content creator and most importantly a human going through the human experience! She focuses her counselling practice on helping folks identify and heal from childhood trauma, for an anti-oppressive lens. She runs a small counselling agency made up of other trauma therapists as well as master’s level students who are finishing their counselling degrees. <br/><br/><br/></p><p><b>About The Magic Hour Podcast:<br/></b><br/>The <a href='https://unicornmarketingco.ca/podcast'>Magic Hour Podcast</a> is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.<br/><br/>Tune in as Hope Mikal, CEO/Founder of <a href='https://www.unicornmarketingco.ca/'>Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p><b>About This Episode: </b><br/><br/>In this episode of the Magic Hour Podcast, find out all about Cecile Tucker and her journey of becoming a counsellor. Cecile talks about how she thinks social media can be a positive and helpful tool in counselling and how her account gained traction.</p><p><br/><b>Episode Highlights:</b></p><ul><li>Learn how Cecile developed her passion for counselling</li><li>What trauma really looks and how it is different for every person</li><li>How Cecile was able to create a space for sharing mental health tips and information on social media</li></ul><p><br/><b>Meet Our Magical Guest: </b><br/><br/>Cecile is a small business owner, counsellor, counselling supervisor, content creator and most importantly a human going through the human experience! She focuses her counselling practice on helping folks identify and heal from childhood trauma, for an anti-oppressive lens. She runs a small counselling agency made up of other trauma therapists as well as master’s level students who are finishing their counselling degrees. <br/><br/><br/></p><p><b>About The Magic Hour Podcast:<br/></b><br/>The <a href='https://unicornmarketingco.ca/podcast'>Magic Hour Podcast</a> is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.<br/><br/>Tune in as Hope Mikal, CEO/Founder of <a href='https://www.unicornmarketingco.ca/'>Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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			<title>7: The Art of Resilience: Building a Creative Business in a Competitive Industry</title>
			<itunes:title>7: The Art of Resilience: Building a Creative Business in a Competitive Industry</itunes:title>
			<pubDate>Tue, 17 Oct 2023 10:00:00 GMT</pubDate>
			<itunes:duration>40:14</itunes:duration>
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			<link>https://unicornmarketingco.ca/podcast-ep-7-sarah-mulder/</link>
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			<acast:showId>6584b732c123af0017435277</acast:showId>
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			<itunes:subtitle>Sarah Mulder, Entrepreneur and Founder of Sarah Mulder Jewelry and Sarah Mulder Art </itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>7</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/6584b732c123af0017435277/1732133950578-e10e3cf2-e867-48e7-8fda-5bbef3642a96.jpeg"/>
			<description><![CDATA[<p><strong>About This Episode: </strong></p><br><p>Learn about Sarah Mulder and her jewelry company, Sarah Mulder Jewelry. Sarah designs versatile jewelry in a Gastown studio. Learn all about Sarah's jewelry-making process and watch the live recording to see all of her beautiful pieces.</p><br><p><strong>Episode Highlights:</strong></p><ul><li>Learn how she got started making jewelry when she was only 15 years old</li><li>Find out how getting robbed actually changed her outlook on jewelry</li><li>Discover where Sarah gets inspiration from</li><li>Sarah's perspective on business growth and change in the past few years</li></ul><p><br></p><p><strong>Meet Our Magical Guest: </strong></p><br><p>Sarah designs "jewelry for city dwellers with bohemian hearts" and focuses on statement pieces that can be tailored down to pair with everyday looks. Designing and creating from her Gastown studio in downtown Vancouver, Sarah's designs are a reflection of her adventurous spirit.&nbsp;</p><p>After graduating in 2000 with her Diploma in Fine Arts, Sarah traveled to Europe to study Art History, her first trip abroad further sparked her love for the arts.&nbsp;Financing her trip to Europe and later her Bachelors Degree in Fine Arts through the sales of jewelry, design became a full-time career in 2011. Now Sarah balances her time between making everyday versatile jewelry and creating fine art and custom artwork for clients.</p><br><p><br></p><p><strong>About The Magic Hour Podcast:</strong></p><br><p>The <a href="https://unicornmarketingco.ca/podcast" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a> is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.</p><br><p>Tune in as Hope Mikal, CEO/Founder of <a href="https://www.unicornmarketingco.ca/" rel="noopener noreferrer" target="_blank">Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p><strong>About This Episode: </strong></p><br><p>Learn about Sarah Mulder and her jewelry company, Sarah Mulder Jewelry. Sarah designs versatile jewelry in a Gastown studio. Learn all about Sarah's jewelry-making process and watch the live recording to see all of her beautiful pieces.</p><br><p><strong>Episode Highlights:</strong></p><ul><li>Learn how she got started making jewelry when she was only 15 years old</li><li>Find out how getting robbed actually changed her outlook on jewelry</li><li>Discover where Sarah gets inspiration from</li><li>Sarah's perspective on business growth and change in the past few years</li></ul><p><br></p><p><strong>Meet Our Magical Guest: </strong></p><br><p>Sarah designs "jewelry for city dwellers with bohemian hearts" and focuses on statement pieces that can be tailored down to pair with everyday looks. Designing and creating from her Gastown studio in downtown Vancouver, Sarah's designs are a reflection of her adventurous spirit.&nbsp;</p><p>After graduating in 2000 with her Diploma in Fine Arts, Sarah traveled to Europe to study Art History, her first trip abroad further sparked her love for the arts.&nbsp;Financing her trip to Europe and later her Bachelors Degree in Fine Arts through the sales of jewelry, design became a full-time career in 2011. Now Sarah balances her time between making everyday versatile jewelry and creating fine art and custom artwork for clients.</p><br><p><br></p><p><strong>About The Magic Hour Podcast:</strong></p><br><p>The <a href="https://unicornmarketingco.ca/podcast" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a> is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.</p><br><p>Tune in as Hope Mikal, CEO/Founder of <a href="https://www.unicornmarketingco.ca/" rel="noopener noreferrer" target="_blank">Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>6: Building a Personal Brand Through Photography and Storytelling</title>
			<itunes:title>6: Building a Personal Brand Through Photography and Storytelling</itunes:title>
			<pubDate>Tue, 22 Aug 2023 22:00:00 GMT</pubDate>
			<itunes:duration>45:37</itunes:duration>
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			<link>https://unicornmarketingco.ca/podcast-ep-6-maxine-bulloch/</link>
			<acast:episodeId>6584b7379e729d0016054f8f</acast:episodeId>
			<acast:showId>6584b732c123af0017435277</acast:showId>
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			<itunes:subtitle>Maxine Bulloch, Photographer and Principal of Maxine Bulloch Photography</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>6</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/6584b732c123af0017435277/1732133773210-2038539a-f521-481d-839c-c41bce2b0e5b.jpeg"/>
			<description><![CDATA[<strong>In this episode of the Magic Hour Podcast: </strong><br/><br/>Learn about Maxine Bulloch and her photography business. Maxine works with small businesses to create professional, consistent, and aligned images. These images are created with the client&apos;s goals in mind and can support their mission to help them feel confident and share themselves and the stories and the wonderful work that they&apos;re doing.<br/><br/></div><div><strong>Episode highlights:<br/></strong><br/></div><ul><li>Learn where her love of photography comes from and one of her all-time favourite shoots.</li><li>Find out Maxine&apos;s process for intentionally planning out photography shoots.</li><li>Learn what Maxine&apos;s flow state is and how she finds herself in those present moments and really settles into it.</li></ul><div><br/><strong>Meet Our Magical Guest: </strong><br/><br/>Maxine is a photographer based in Vancouver, British Columbia, and her mission is to support heart-centered entrepreneurs in aligning their visuals with their values. Say goodbye to the days of inconsistent and uninspiring images that do nothing to reflect who you truly are or the difference you&apos;re making! Maxine works with her clients to create visuals that authentically express their values and help them to forge deep connections with their audience.<br/><br/><br/><br/></div><p><b>About The Magic Hour Podcast:<br/></b><br/>The <a href='https://unicornmarketingco.ca/podcast'>Magic Hour Podcast</a> is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.<br/><br/>Tune in as Hope Mikal, CEO/Founder of <a href='https://www.unicornmarketingco.ca/'>Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<strong>In this episode of the Magic Hour Podcast: </strong><br/><br/>Learn about Maxine Bulloch and her photography business. Maxine works with small businesses to create professional, consistent, and aligned images. These images are created with the client&apos;s goals in mind and can support their mission to help them feel confident and share themselves and the stories and the wonderful work that they&apos;re doing.<br/><br/></div><div><strong>Episode highlights:<br/></strong><br/></div><ul><li>Learn where her love of photography comes from and one of her all-time favourite shoots.</li><li>Find out Maxine&apos;s process for intentionally planning out photography shoots.</li><li>Learn what Maxine&apos;s flow state is and how she finds herself in those present moments and really settles into it.</li></ul><div><br/><strong>Meet Our Magical Guest: </strong><br/><br/>Maxine is a photographer based in Vancouver, British Columbia, and her mission is to support heart-centered entrepreneurs in aligning their visuals with their values. Say goodbye to the days of inconsistent and uninspiring images that do nothing to reflect who you truly are or the difference you&apos;re making! Maxine works with her clients to create visuals that authentically express their values and help them to forge deep connections with their audience.<br/><br/><br/><br/></div><p><b>About The Magic Hour Podcast:<br/></b><br/>The <a href='https://unicornmarketingco.ca/podcast'>Magic Hour Podcast</a> is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.<br/><br/>Tune in as Hope Mikal, CEO/Founder of <a href='https://www.unicornmarketingco.ca/'>Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>5: From Setback to Startup— Creating Sustainable Sleepwear for Women’s Well-being</title>
			<itunes:title>5: From Setback to Startup— Creating Sustainable Sleepwear for Women’s Well-being</itunes:title>
			<pubDate>Wed, 09 Aug 2023 18:00:00 GMT</pubDate>
			<itunes:duration>41:33</itunes:duration>
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			<link>https://unicornmarketingco.ca/podcast-ep-5-lauren-sudeyko/</link>
			<acast:episodeId>6584b7379e729d0016054f90</acast:episodeId>
			<acast:showId>6584b732c123af0017435277</acast:showId>
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			<itunes:subtitle>Lauren Sudeyko, Founder of Seray </itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>5</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/6584b732c123af0017435277/1732133568539-3c6390fd-f8df-44c4-8dee-0b29e0daca96.jpeg"/>
			<description><![CDATA[<p><strong>About This Episode: </strong></p><br><p>In this episode of the Magic Hour Podcast, learn about Lauren Sudeyko and her sleepwear company, Seray. She found that there were no sleepwear brands out there that was what she needed, so she decided to make her own. Lauren talks about how she started her business, how it has grown in the last year, the importance of investing in sleepwear, and some exciting new products coming soon. </p><br><p><br></p><p><strong>Episode Highlights:&nbsp;</strong></p><ul><li>Learn the reason why behind the brand of Seray and how an accident started the company.</li><li>Find out why it was important for Lauren to move production from Portugal to Canada.</li><li>Hear how Lauren shifted her mindset around content creation and social media marketing</li></ul><p><br></p><p><strong>Meet Our Magical Guest:</strong></p><p><strong>&nbsp;</strong></p><p>Recovering from a severe concussion in 2020, Lauren found herself in bed with nothing she felt comfortable sleeping in—it was either too hot, too thick, or too tight. After scouring the market in search of the perfect sleepwear, she quickly realized many of the existing options were made by fast-fashion companies that used unsustainable fabrics and had unethical labour practices. When she tested the products, they all fell short of expectations and needs. In light of this, she decided to create her own sleepwear line.</p><p>Choosing to leave her corporate job and venture out into entrepreneurship, she created Seray- a women’s apparel line designed to put women first.</p><p>Connect with Lauren!</p><p>Website: <a href="https://seray-shop.com/" rel="noopener noreferrer" target="_blank">seray-shop.com</a></p><p>Instagram: <a href="https://www.instagram.com/seray.shop/" rel="noopener noreferrer" target="_blank">@seray.shop</a></p><p>TikTok: <a href="https://www.tiktok.com/@seray______" rel="noopener noreferrer" target="_blank">@seray______</a></p><br><p><br></p><p><strong>About The Magic Hour Podcast:</strong></p><br><p>The <a href="https://unicornmarketingco.ca/podcast" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a> is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.</p><br><p>Tune in as Hope Mikal, CEO/Founder of <a href="https://www.unicornmarketingco.ca/" rel="noopener noreferrer" target="_blank">Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p><strong>About This Episode: </strong></p><br><p>In this episode of the Magic Hour Podcast, learn about Lauren Sudeyko and her sleepwear company, Seray. She found that there were no sleepwear brands out there that was what she needed, so she decided to make her own. Lauren talks about how she started her business, how it has grown in the last year, the importance of investing in sleepwear, and some exciting new products coming soon. </p><br><p><br></p><p><strong>Episode Highlights:&nbsp;</strong></p><ul><li>Learn the reason why behind the brand of Seray and how an accident started the company.</li><li>Find out why it was important for Lauren to move production from Portugal to Canada.</li><li>Hear how Lauren shifted her mindset around content creation and social media marketing</li></ul><p><br></p><p><strong>Meet Our Magical Guest:</strong></p><p><strong>&nbsp;</strong></p><p>Recovering from a severe concussion in 2020, Lauren found herself in bed with nothing she felt comfortable sleeping in—it was either too hot, too thick, or too tight. After scouring the market in search of the perfect sleepwear, she quickly realized many of the existing options were made by fast-fashion companies that used unsustainable fabrics and had unethical labour practices. When she tested the products, they all fell short of expectations and needs. In light of this, she decided to create her own sleepwear line.</p><p>Choosing to leave her corporate job and venture out into entrepreneurship, she created Seray- a women’s apparel line designed to put women first.</p><p>Connect with Lauren!</p><p>Website: <a href="https://seray-shop.com/" rel="noopener noreferrer" target="_blank">seray-shop.com</a></p><p>Instagram: <a href="https://www.instagram.com/seray.shop/" rel="noopener noreferrer" target="_blank">@seray.shop</a></p><p>TikTok: <a href="https://www.tiktok.com/@seray______" rel="noopener noreferrer" target="_blank">@seray______</a></p><br><p><br></p><p><strong>About The Magic Hour Podcast:</strong></p><br><p>The <a href="https://unicornmarketingco.ca/podcast" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a> is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.</p><br><p>Tune in as Hope Mikal, CEO/Founder of <a href="https://www.unicornmarketingco.ca/" rel="noopener noreferrer" target="_blank">Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>4: Crafting a PR Mindset for Confidence and Visibility</title>
			<itunes:title>4: Crafting a PR Mindset for Confidence and Visibility</itunes:title>
			<pubDate>Wed, 02 Aug 2023 18:00:00 GMT</pubDate>
			<itunes:duration>43:09</itunes:duration>
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			<link>https://unicornmarketingco.ca/podcast-ep-4-lilian-sue/</link>
			<acast:episodeId>6584b7379e729d0016054f91</acast:episodeId>
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			<itunes:subtitle>Lilian Sue, PR Coach, Author and Founder of In Retrospect Writing Services</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>4</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/6584b732c123af0017435277/1732133362384-c63dbdb3-61ab-451d-b9d3-cd9c1b788c8a.jpeg"/>
			<description><![CDATA[<p><b>About This Episode:</b> <br/><br/>In this episode of the <a href='https://unicornmarketingco.ca/podcast?utm_source=Unicorn+Website&amp;utm_medium=Website+&amp;utm_campaign=MagicHour&amp;utm_id=MagicHour'>Magic Hour Podcast</a>, hear from Lilian Sue, a public relations expert and coach for creative businesses. Lilian shares with us the true power of PR and how it all starts with knowing your brand, and the ability to share your story. Mindset is everything when it comes to storytelling, and Lilian shares great examples of how to shift your mindset into a space that can interact with media outlets and reach your big PR goals! <br/><br/><br/></p><p><b>Episode Highlights:</b></p><ul><li>Learn how PR coaching can help entrepreneurs get recognized on a global level and how to build relationships</li><li>Understand how brainstorming and documenting your story can help when it comes to questions and interviews, and how it can propel your business</li><li>Learn why focusing on mindset is extremely important to help understand and set realistic PR results</li></ul><p><br/></p><p><b>Meet Our Magical Guest:</b></p><p><br/>Lilian is in the storytelling and relationship building business.</p><p>As a PR coach and publicist, she helps creative entrepreneurs and brands just like you to gain the confidence to learn how to make public relations work for you to share your story on a worldwide scale and become the global industry leader you were meant to be</p><p>Why? Because she believes that every entrepreneur has a compelling brand story that deserves to be heard and celebrated by audiences all over the world. People don’t buy from you and support your brand just because your products or your books are compelling. They trust you because they resonate with your story.</p><p>Through 1:1 coaching, courses, workshops, and campaign services, she provides entrepreneurs with personalized guidance and support to push past the mindset blocks stopping you from moving forward, gain clarity on your goals and marketing ideas, your strategies and give you perspective on how you can position your story to captivate, entertain, educate and inform audiences the right way and how to build positive relationships with key media to leverage the trust and credibility they have with their audiences, to help build your reputation as a global industry leader.<br/><br/><br/></p><p><b>About The Magic Hour Podcast:<br/></b><br/>The <a href='https://unicornmarketingco.ca/podcast'>Magic Hour Podcast</a> is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.<br/><br/>Tune in as Hope Mikal, CEO/Founder of <a href='https://www.unicornmarketingco.ca/'>Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p><b>About This Episode:</b> <br/><br/>In this episode of the <a href='https://unicornmarketingco.ca/podcast?utm_source=Unicorn+Website&amp;utm_medium=Website+&amp;utm_campaign=MagicHour&amp;utm_id=MagicHour'>Magic Hour Podcast</a>, hear from Lilian Sue, a public relations expert and coach for creative businesses. Lilian shares with us the true power of PR and how it all starts with knowing your brand, and the ability to share your story. Mindset is everything when it comes to storytelling, and Lilian shares great examples of how to shift your mindset into a space that can interact with media outlets and reach your big PR goals! <br/><br/><br/></p><p><b>Episode Highlights:</b></p><ul><li>Learn how PR coaching can help entrepreneurs get recognized on a global level and how to build relationships</li><li>Understand how brainstorming and documenting your story can help when it comes to questions and interviews, and how it can propel your business</li><li>Learn why focusing on mindset is extremely important to help understand and set realistic PR results</li></ul><p><br/></p><p><b>Meet Our Magical Guest:</b></p><p><br/>Lilian is in the storytelling and relationship building business.</p><p>As a PR coach and publicist, she helps creative entrepreneurs and brands just like you to gain the confidence to learn how to make public relations work for you to share your story on a worldwide scale and become the global industry leader you were meant to be</p><p>Why? Because she believes that every entrepreneur has a compelling brand story that deserves to be heard and celebrated by audiences all over the world. People don’t buy from you and support your brand just because your products or your books are compelling. They trust you because they resonate with your story.</p><p>Through 1:1 coaching, courses, workshops, and campaign services, she provides entrepreneurs with personalized guidance and support to push past the mindset blocks stopping you from moving forward, gain clarity on your goals and marketing ideas, your strategies and give you perspective on how you can position your story to captivate, entertain, educate and inform audiences the right way and how to build positive relationships with key media to leverage the trust and credibility they have with their audiences, to help build your reputation as a global industry leader.<br/><br/><br/></p><p><b>About The Magic Hour Podcast:<br/></b><br/>The <a href='https://unicornmarketingco.ca/podcast'>Magic Hour Podcast</a> is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.<br/><br/>Tune in as Hope Mikal, CEO/Founder of <a href='https://www.unicornmarketingco.ca/'>Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>3: Building Community Through Brick-and-Mortar —The Journey of Far + Wide</title>
			<itunes:title>3: Building Community Through Brick-and-Mortar —The Journey of Far + Wide</itunes:title>
			<pubDate>Tue, 28 Feb 2023 17:00:00 GMT</pubDate>
			<itunes:duration>1:05:54</itunes:duration>
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			<link>https://unicornmarketingco.ca/podcast-ep-3-brianne-calli/</link>
			<acast:episodeId>6584b7379e729d0016054f92</acast:episodeId>
			<acast:showId>6584b732c123af0017435277</acast:showId>
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			<itunes:subtitle>Brianne McDaniels + Calli Duncan, Co-Owners of Far + Wide</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>3</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/6584b732c123af0017435277/1732133061277-ec3c4cc7-dfa4-456f-af57-f79320a7236f.jpeg"/>
			<description><![CDATA[<p><strong>About This Episode:</strong></p><br><p>In this episode of the <a href="https://unicornmarketingco.ca/podcast?utm_source=Unicorn+Website&amp;utm_medium=Website+&amp;utm_campaign=MagicHour&amp;utm_id=MagicHour" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a>, learn about Brianne and Calli, the co-founders of <a href="https://www.farandwidekamloops.com/" rel="noopener noreferrer" target="_blank">Far + Wide </a>in Kamloops, BC. They talk about the life behind the scenes of owning and operating brick-and-mortar shops during a global pandemic, what it was like starting their own company (and then a second company during COVID), and how important it is to support women in business.</p><br><p><em>Episode highlights:</em></p><ul><li>Brianne and Calli were both working full-time jobs while starting their business journey together. They started their business plan for Far + Wide in January 2018 and opened the store at the beginning of June of the same year!</li><li>They opened a new store during the pandemic. It started as a pop-up that helped to replace Christmas markets during the holiday season so that local makers still had a location where their products could be sold. They then officially opened the store, The Botanical Scene, in February 2019 and it operated for over 2 years and has since merged with the Far + Wide space.</li><li>Vintage can make your home comfortable and beautiful! Mix the beautiful vintage pieces with modern pieces that help make your home the perfect blend of style and function.</li></ul><p><br></p><p><strong>Meet Our Magical Guests:</strong></p><p>Co-owners, Brianne McDaniel and Calli Duncan, first started conducting workshops that evolved into Far + Wide’s first brick-and-mortar location. Now, they have an online shop, a bigger location, and a second store that has merged into Far + Wide.</p><p>Far + Wide was built on the idea of treating someone you love, or yourself! The owners are passionate about their community, shopping local, and adding some beauty to people's daily lives.&nbsp;</p><br><p><em>Brianne + Calli's Tip:</em> Recognize the assets in your life (maybe your mom is an account or your cousin is an electrician) and ask for help - even if that is hard for you to do. Always use help in a way that supports and uplifts others and doesn't do harm!</p><br><p>Also, when starting a business, it is important to know yourself. You have to know yourself and your vision and goals because people and situations will challenge you. Don't shy away from something that is uncomfortable if it means positive growth!</p><br><p><strong>About The Magic Hour Podcast:</strong></p><br><p>The <a href="https://unicornmarketingco.ca/podcast" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a> is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.</p><br><p>Tune in as Hope Mikal, CEO/Founder of <a href="https://www.unicornmarketingco.ca/" rel="noopener noreferrer" target="_blank">Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p><strong>About This Episode:</strong></p><br><p>In this episode of the <a href="https://unicornmarketingco.ca/podcast?utm_source=Unicorn+Website&amp;utm_medium=Website+&amp;utm_campaign=MagicHour&amp;utm_id=MagicHour" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a>, learn about Brianne and Calli, the co-founders of <a href="https://www.farandwidekamloops.com/" rel="noopener noreferrer" target="_blank">Far + Wide </a>in Kamloops, BC. They talk about the life behind the scenes of owning and operating brick-and-mortar shops during a global pandemic, what it was like starting their own company (and then a second company during COVID), and how important it is to support women in business.</p><br><p><em>Episode highlights:</em></p><ul><li>Brianne and Calli were both working full-time jobs while starting their business journey together. They started their business plan for Far + Wide in January 2018 and opened the store at the beginning of June of the same year!</li><li>They opened a new store during the pandemic. It started as a pop-up that helped to replace Christmas markets during the holiday season so that local makers still had a location where their products could be sold. They then officially opened the store, The Botanical Scene, in February 2019 and it operated for over 2 years and has since merged with the Far + Wide space.</li><li>Vintage can make your home comfortable and beautiful! Mix the beautiful vintage pieces with modern pieces that help make your home the perfect blend of style and function.</li></ul><p><br></p><p><strong>Meet Our Magical Guests:</strong></p><p>Co-owners, Brianne McDaniel and Calli Duncan, first started conducting workshops that evolved into Far + Wide’s first brick-and-mortar location. Now, they have an online shop, a bigger location, and a second store that has merged into Far + Wide.</p><p>Far + Wide was built on the idea of treating someone you love, or yourself! The owners are passionate about their community, shopping local, and adding some beauty to people's daily lives.&nbsp;</p><br><p><em>Brianne + Calli's Tip:</em> Recognize the assets in your life (maybe your mom is an account or your cousin is an electrician) and ask for help - even if that is hard for you to do. Always use help in a way that supports and uplifts others and doesn't do harm!</p><br><p>Also, when starting a business, it is important to know yourself. You have to know yourself and your vision and goals because people and situations will challenge you. Don't shy away from something that is uncomfortable if it means positive growth!</p><br><p><strong>About The Magic Hour Podcast:</strong></p><br><p>The <a href="https://unicornmarketingco.ca/podcast" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a> is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.</p><br><p>Tune in as Hope Mikal, CEO/Founder of <a href="https://www.unicornmarketingco.ca/" rel="noopener noreferrer" target="_blank">Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>2: Filmmaking as Connection — Sharing Stories Through the Lens</title>
			<itunes:title>2: Filmmaking as Connection — Sharing Stories Through the Lens</itunes:title>
			<pubDate>Tue, 14 Feb 2023 19:00:00 GMT</pubDate>
			<itunes:duration>52:46</itunes:duration>
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			<link>https://unicornmarketingco.ca/podcast-ep-2-mariah-braun/</link>
			<acast:episodeId>6584b7379e729d0016054f93</acast:episodeId>
			<acast:showId>6584b732c123af0017435277</acast:showId>
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			<itunes:subtitle>Mariah Braun, Filmmaker and Founder of M3M Marketing and M3M Studios</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>2</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/6584b732c123af0017435277/1732132764563-31cb1c38-e9d0-44c2-8ad4-838368eb4118.jpeg"/>
			<description><![CDATA[<p><b>About This Episode:</b><br/><br/>In this episode of the Magic Hour Podcast, find out all about <a href='https://www.instagram.com/mariahbcreates/'>Mariah Braun</a> and her journey of how she started her career in film and how she was able to bring awareness to her films. Mariah talks about filming in many different scenarios including what it was like filming during a global pandemic - she even needed to direct some parts of her film through Facetime!<br/><br/><br/></p><p><em>Episode highlights:</em></p><ul><li>Mariah talks about how filmmaking is a way to connect with people and share their important stories.</li><li>Learn all about the inspiration and process of bringing her show <em>Able</em> to life and submitting it to STORYHIVE. </li><li>Learn why Mariah spent a day of work in a wheelchair.</li></ul><p>Find all of the magical details on our <a href='https://unicornmarketingco.ca/podcast-ep-2-mariah-braun/'>website</a>!</p><p><br/><br/><b>Our Magical Guest:</b><br/><br/>Mariah is an indie filmmaker and marketing professional from northern Alberta with a reputation for being the hardest-working person in most rooms. She seeks to amplify the voices of underrepresented individuals and tell stories through a unique point of view. This has drawn her into short documentary filmmaking and producing commercial projects with emotional clout.  In 2019, Mariah was awarded a Telus STORYHIVE grant to direct and produce her short film <em>Life Without Diagnosis</em>.<br/><br/></p><p><b>About The Magic Hour Podcast:<br/></b><br/>The <a href='https://unicornmarketingco.ca/podcast'>Magic Hour Podcast</a> is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.<br/><br/>Tune in as Hope Mikal, CEO/Founder of <a href='https://www.unicornmarketingco.ca/'>Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p><b>About This Episode:</b><br/><br/>In this episode of the Magic Hour Podcast, find out all about <a href='https://www.instagram.com/mariahbcreates/'>Mariah Braun</a> and her journey of how she started her career in film and how she was able to bring awareness to her films. Mariah talks about filming in many different scenarios including what it was like filming during a global pandemic - she even needed to direct some parts of her film through Facetime!<br/><br/><br/></p><p><em>Episode highlights:</em></p><ul><li>Mariah talks about how filmmaking is a way to connect with people and share their important stories.</li><li>Learn all about the inspiration and process of bringing her show <em>Able</em> to life and submitting it to STORYHIVE. </li><li>Learn why Mariah spent a day of work in a wheelchair.</li></ul><p>Find all of the magical details on our <a href='https://unicornmarketingco.ca/podcast-ep-2-mariah-braun/'>website</a>!</p><p><br/><br/><b>Our Magical Guest:</b><br/><br/>Mariah is an indie filmmaker and marketing professional from northern Alberta with a reputation for being the hardest-working person in most rooms. She seeks to amplify the voices of underrepresented individuals and tell stories through a unique point of view. This has drawn her into short documentary filmmaking and producing commercial projects with emotional clout.  In 2019, Mariah was awarded a Telus STORYHIVE grant to direct and produce her short film <em>Life Without Diagnosis</em>.<br/><br/></p><p><b>About The Magic Hour Podcast:<br/></b><br/>The <a href='https://unicornmarketingco.ca/podcast'>Magic Hour Podcast</a> is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.<br/><br/>Tune in as Hope Mikal, CEO/Founder of <a href='https://www.unicornmarketingco.ca/'>Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
		</item>
		<item>
			<title>1: Designing for Good and Making Accessibility a Foundation in Marketing</title>
			<itunes:title>1: Designing for Good and Making Accessibility a Foundation in Marketing</itunes:title>
			<pubDate>Sun, 08 Jan 2023 18:00:00 GMT</pubDate>
			<itunes:duration>43:17</itunes:duration>
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			<itunes:explicit>false</itunes:explicit>
			<link>https://unicornmarketingco.ca/podcast-ep-1-chloe-arielle-design/</link>
			<acast:episodeId>6584b7379e729d0016054f94</acast:episodeId>
			<acast:showId>6584b732c123af0017435277</acast:showId>
			<acast:settings><![CDATA[FYjHyZbXWHZ7gmX8Pp1rmbKbhgrQiwYShz70Q9/ffXZ/Ynvgc/bVSlxbfa1LTdZ/NS0G6+1uBWmuf3KXrHlJ0izxnDClosxN1ZvN1RuhNrkg+6FfwtOP44zUOHWaOMzl09Mtk+urDDll3s0DDqU1kZPSN2aZeshEu/LqtQ58TQvg2QXz5vA6JrYKVBC2O7nM]]></acast:settings>
			<itunes:subtitle>Chloe Arielle Foster, Founder of Chloe Arielle Design</itunes:subtitle>
			<itunes:episodeType>full</itunes:episodeType>
			<itunes:season>1</itunes:season>
			<itunes:episode>1</itunes:episode>
			<itunes:image href="https://assets.pippa.io/shows/6584b732c123af0017435277/1732077956325-d802efcb-5581-4829-8c28-984665b3f0ed.jpeg"/>
			<description><![CDATA[<p><strong>About This Episode:</strong></p><br><p>In this episode of the Magic Hour Podcast, find out how <a href="https://www.instagram.com/chloearielle/" rel="noopener noreferrer" target="_blank">Chloe Arielle</a> cultivates design solutions that are accessible for kind, socially conscious companies. Explore what accessibility in design truly means, and how this needs to already exist as a foundational layer in marketing, branding, and design. <a href="https://unicornmarketingco.ca/podcast-ep-1-chloe-arielle-design/" rel="noopener noreferrer" target="_blank">Find all the details on Unicorn's website.</a></p><br><p><br></p><p><em>Episode highlights:</em></p><ul><li>Chloe makes Mondays a million times better by holding space for her own business and not working on client projects.</li><li>Chloe organizes her life in <a href="https://www.notion.so/" rel="noopener noreferrer" target="_blank">Notion</a> - perfect for all of the Type A's out there!</li><li>Learn what design accessibility is and how you can implement it in your marketing.</li></ul><p><br></p><br><p><strong>Our Magical Guest: </strong></p><br><p>Chloe has been designing for over 15 years and has always known that she wanted to pursue a career in design.</p><p>When she was in high school, Chloe watched the documentary “Helvetica” and realized how influential design can be. Almost everything we encounter has been designed, and it can influence our every decision. Chloe decided that she wanted to wield that power for good — to use design to bring joy and positivity into the world.</p><br><p><em>Chloe's Tip:</em>&nbsp;Always make duplicates when you are designing something! Try adding or removing one element at a time, and remember that 'white space' can be a designer's best friend!</p><br><p><br></p><p><strong>About The Magic Hour Podcast:</strong></p><br><p>The <a href="https://unicornmarketingco.ca/podcast" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a> is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.</p><br><p>Tune in as Hope Mikal, CEO/Founder of <a href="https://www.unicornmarketingco.ca/" rel="noopener noreferrer" target="_blank">Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></description>
			<itunes:summary><![CDATA[<p><strong>About This Episode:</strong></p><br><p>In this episode of the Magic Hour Podcast, find out how <a href="https://www.instagram.com/chloearielle/" rel="noopener noreferrer" target="_blank">Chloe Arielle</a> cultivates design solutions that are accessible for kind, socially conscious companies. Explore what accessibility in design truly means, and how this needs to already exist as a foundational layer in marketing, branding, and design. <a href="https://unicornmarketingco.ca/podcast-ep-1-chloe-arielle-design/" rel="noopener noreferrer" target="_blank">Find all the details on Unicorn's website.</a></p><br><p><br></p><p><em>Episode highlights:</em></p><ul><li>Chloe makes Mondays a million times better by holding space for her own business and not working on client projects.</li><li>Chloe organizes her life in <a href="https://www.notion.so/" rel="noopener noreferrer" target="_blank">Notion</a> - perfect for all of the Type A's out there!</li><li>Learn what design accessibility is and how you can implement it in your marketing.</li></ul><p><br></p><br><p><strong>Our Magical Guest: </strong></p><br><p>Chloe has been designing for over 15 years and has always known that she wanted to pursue a career in design.</p><p>When she was in high school, Chloe watched the documentary “Helvetica” and realized how influential design can be. Almost everything we encounter has been designed, and it can influence our every decision. Chloe decided that she wanted to wield that power for good — to use design to bring joy and positivity into the world.</p><br><p><em>Chloe's Tip:</em>&nbsp;Always make duplicates when you are designing something! Try adding or removing one element at a time, and remember that 'white space' can be a designer's best friend!</p><br><p><br></p><p><strong>About The Magic Hour Podcast:</strong></p><br><p>The <a href="https://unicornmarketingco.ca/podcast" rel="noopener noreferrer" target="_blank">Magic Hour Podcast</a> is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.</p><br><p>Tune in as Hope Mikal, CEO/Founder of <a href="https://www.unicornmarketingco.ca/" rel="noopener noreferrer" target="_blank">Unicorn Marketing Co</a>. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>]]></itunes:summary>
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		<itunes:category text="Health &amp; Fitness">
			<itunes:category text="Mental Health"/>
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    	<itunes:category text="Business"/>
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